ZilckSound Transistor (https://transistor.fm) https://feeds.transistor.fm/zilcksound Think of this as Zilck in audio form: sharp ideas and bold stories that make you think differently about the business world around us. © 2026 Zilck - Practical News - A Wardport LLC publication. 28a3a8cf-7300-5d9f-88d2-b4ca28121646 yes Trailer S1 en Mon, 13 Jul 2026 17:51:56 -0700 Mon, 13 Jul 2026 17:52:09 -0700 https://www.zilck.com https://img.transistorcdn.com/3Dk8KS-cjSgfWC9r9o1r4pYh5HRjcnuC8z-I454ghbE/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hYWE1/NzBkNzlhMTBmOGM2/YWYyYmYyYTRlMjEw/ZWExOS5qcGc.jpg ZilckSound https://www.zilck.com episodic Zilck Think of this as Zilck in audio form: sharp ideas and bold stories that make you think differently about the business world around us. Think of this as Zilck in audio form: sharp ideas and bold stories that make you think differently about the business world around us.. business, marketing, branding, design, e-commerce Fausto Delgado connect@zilck.com No No Restaurants Don't Need Marketing – Ep. 7 7 7 Restaurants Don't Need Marketing – Ep. 7 full 8dadd9c0-6840-48a0-8515-222b10806cd8 https://share.transistor.fm/s/79ca9f67 The restaurant industry has a marketing problem, but not the one you think.

In this episode, Rob Henley looks at what "The Bear" and The French Laundry actually understand about getting people to care, and why most of what we call restaurant marketing is a tax you pay for not having a reason to exist.

This isn't a social media strategy. It's not a checklist. It's a conversation about the difference between making something people might try and making something they'll tell a story about, and why that distinction matters more than any ad budget.

#RestaurantMarketing #TheBear #FrenchLaundry #RestaurantBusiness #BusinessStrategy #ZilckSound

]]> The restaurant industry has a marketing problem, but not the one you think.

In this episode, Rob Henley looks at what "The Bear" and The French Laundry actually understand about getting people to care, and why most of what we call restaurant marketing is a tax you pay for not having a reason to exist.

This isn't a social media strategy. It's not a checklist. It's a conversation about the difference between making something people might try and making something they'll tell a story about, and why that distinction matters more than any ad budget.

#RestaurantMarketing #TheBear #FrenchLaundry #RestaurantBusiness #BusinessStrategy #ZilckSound

]]> Mon, 13 Jul 2026 17:43:04 -0700 Zilck Zilck 574 The restaurant industry has a marketing problem, but not the one you think.

In this episode, Rob Henley looks at what "The Bear" and The French Laundry actually understand about getting people to care, and why most of what we call restaurant marketing is a tax you pay for not having a reason to exist.

This isn't a social media strategy. It's not a checklist. It's a conversation about the difference between making something people might try and making something they'll tell a story about, and why that distinction matters more than any ad budget.

#RestaurantMarketing #TheBear #FrenchLaundry #RestaurantBusiness #BusinessStrategy #ZilckSound

]]> business, marketing, branding, design, e-commerce No The Startup Failure Stat Is Lying To You – Ep. 6 6 6 The Startup Failure Stat Is Lying To You – Ep. 6 full 62efaa1c-c58d-4ecc-9073-079d96b37c28 https://share.transistor.fm/s/35e8ffe7 The "90% of startups fail" statistic is one of the most cited numbers in business culture, and one of the least interrogated. In this episode, we walk through what the statistic actually measures, what it flattens into the word "failure," and why the distinction between market collapse and founder exit might be the most important skill the statistic trains you out of building.

]]> The "90% of startups fail" statistic is one of the most cited numbers in business culture, and one of the least interrogated. In this episode, we walk through what the statistic actually measures, what it flattens into the word "failure," and why the distinction between market collapse and founder exit might be the most important skill the statistic trains you out of building.

]]> Mon, 06 Jul 2026 18:34:23 -0700 Zilck Zilck 582 The "90% of startups fail" statistic is one of the most cited numbers in business culture, and one of the least interrogated. In this episode, we walk through what the statistic actually measures, what it flattens into the word "failure," and why the distinction between market collapse and founder exit might be the most important skill the statistic trains you out of building.

]]> business, marketing, branding, design, e-commerce No Deadlines, Trust, and the Long Game – Ep. 5 5 5 Deadlines, Trust, and the Long Game – Ep. 5 full e0a1f782-66ac-442d-88a9-7d1dbe68a55d https://share.transistor.fm/s/6ea0464b Most marketing advice tells you how to get started. This episode is about how to last.

Work for the long game. It's not fast. It's not glamorous. But it stays with you.

]]> Most marketing advice tells you how to get started. This episode is about how to last.

Work for the long game. It's not fast. It's not glamorous. But it stays with you.

]]> Mon, 29 Jun 2026 18:38:08 -0700 Zilck Zilck 530 Most marketing advice tells you how to get started. This episode is about how to last.

Work for the long game. It's not fast. It's not glamorous. But it stays with you.

]]> business, marketing, branding, design, e-commerce No We Never Asked If We Should Grow This Fast – Ep. 4 4 4 We Never Asked If We Should Grow This Fast – Ep. 4 full 8f735b1c-a52a-431d-929b-ab0771112f90 https://share.transistor.fm/s/90709d42 In this episode, we sit with an uncomfortable question that most founders never stop long enough to ask: Should we be growing this fast? We dig into the ethics behind exponential growth, burning out in the name of momentum, and the values quietly abandoned somewhere along the way.

This isn't an anti-ambition episode. It's a pro-intention one.

]]> In this episode, we sit with an uncomfortable question that most founders never stop long enough to ask: Should we be growing this fast? We dig into the ethics behind exponential growth, burning out in the name of momentum, and the values quietly abandoned somewhere along the way.

This isn't an anti-ambition episode. It's a pro-intention one.

]]> Mon, 22 Jun 2026 17:05:33 -0700 Zilck Zilck 686 In this episode, we sit with an uncomfortable question that most founders never stop long enough to ask: Should we be growing this fast? We dig into the ethics behind exponential growth, burning out in the name of momentum, and the values quietly abandoned somewhere along the way.

This isn't an anti-ambition episode. It's a pro-intention one.

]]> business, marketing, branding, design, e-commerce No The Employee Mindset Isn't Killing You – Ep. 3 3 3 The Employee Mindset Isn't Killing You – Ep. 3 full 89ffbfcf-1568-49b4-ac60-ba677ae76b62 https://share.transistor.fm/s/c8ed72d4 In episode three, Rob unpacks the debate around the “employee mindset” and why it may not be the obstacle people think it is. This episode explores entrepreneurship, risk, business experience, founder psychology, and the hidden advantages of learning inside real organizations. A smart listen for anyone thinking about startups, career growth, and what it really takes to build something that lasts.

]]> In episode three, Rob unpacks the debate around the “employee mindset” and why it may not be the obstacle people think it is. This episode explores entrepreneurship, risk, business experience, founder psychology, and the hidden advantages of learning inside real organizations. A smart listen for anyone thinking about startups, career growth, and what it really takes to build something that lasts.

]]> Mon, 15 Jun 2026 19:21:03 -0700 Zilck Zilck 382 In episode three, Rob unpacks the debate around the “employee mindset” and why it may not be the obstacle people think it is. This episode explores entrepreneurship, risk, business experience, founder psychology, and the hidden advantages of learning inside real organizations. A smart listen for anyone thinking about startups, career growth, and what it really takes to build something that lasts.

]]> business, marketing, branding, design, e-commerce No What the Gurus Got Right – Ep. 2 2 2 What the Gurus Got Right – Ep. 2 full 36b448d4-83e4-49dc-960b-d99fc7d2f657 https://share.transistor.fm/s/c5548965 Every blockbuster success framework has one genuinely useful idea inside it — and about ninety pages of survivorship bias wrapped around it. This episode takes a scalpel to three of the most quoted playbooks in the entrepreneurship canon: the 4-hour workweek model, the $100 startup approach, and the niche-down gospel. Rather than torching them wholesale, we extract the single transferable insight each one actually earned — and name the rest for what it is. Walk away with the 1% worth keeping and permission to ditch the rest.

  • (00:00) - Tempo: 120.0
]]> Every blockbuster success framework has one genuinely useful idea inside it — and about ninety pages of survivorship bias wrapped around it. This episode takes a scalpel to three of the most quoted playbooks in the entrepreneurship canon: the 4-hour workweek model, the $100 startup approach, and the niche-down gospel. Rather than torching them wholesale, we extract the single transferable insight each one actually earned — and name the rest for what it is. Walk away with the 1% worth keeping and permission to ditch the rest.

  • (00:00) - Tempo: 120.0
]]> Mon, 08 Jun 2026 16:35:40 -0700 Zilck Zilck 512 Every blockbuster success framework has one genuinely useful idea inside it — and about ninety pages of survivorship bias wrapped around it. This episode takes a scalpel to three of the most quoted playbooks in the entrepreneurship canon: the 4-hour workweek model, the $100 startup approach, and the niche-down gospel. Rather than torching them wholesale, we extract the single transferable insight each one actually earned — and name the rest for what it is. Walk away with the 1% worth keeping and permission to ditch the rest.

  • (00:00) - Tempo: 120.0
]]> business, marketing, branding, design, e-commerce No The Founder's Desk at 11 PM – Ep. 1 1 1 The Founder's Desk at 11 PM – Ep. 1 full b3e23da0-96aa-4cea-afe5-ddb8f43ad912 https://share.transistor.fm/s/91dc087e Nobody talks about what this actually feels like.

]]> Nobody talks about what this actually feels like.

]]> Mon, 01 Jun 2026 19:35:19 -0700 Zilck Zilck 376 Nobody talks about what this actually feels like.

]]> business, marketing, branding, design, e-commerce No Trailer S1 1 1 Trailer S1 trailer 40a4d612-18e1-40f8-93be-24cc5d8c8198 https://share.transistor.fm/s/82bb5078 Sharp ideas. Bold stories. A new way to think about business.

]]> Sharp ideas. Bold stories. A new way to think about business.

]]> Sun, 31 May 2026 18:27:57 -0700 Zilck Zilck 151 Sharp ideas. Bold stories. A new way to think about business.

]]> business, marketing, branding, design, e-commerce No