Takeaways
Emotional challenges, rather than money or assets, often lead to conflicts within wealthy families.
Creating safe space, respect, trust, and vulnerability are crucial for meaningful conversations.
Addressing unresolved emotional issues is key to building deeper connections within families.
Developing guiding principles and values promotes transparency, respect, and authenticity.
The process of building deeper connections within families typically takes 12 to 18 months.

Links
www.norhart.com

Takeaways
Guild's mission is to unlock opportunities for the American workforce through education, skilling, and career mobility.
The company faced challenges in fundraising and early-stage growth, but ultimately achieved significant success.
Rachel Romer's leadership journey involved a shift towards authenticity and vulnerability, leading to a more influential role in shaping the company's culture.
COVID-19 brought unique challenges and opportunities for Guild's growth and development. The impact of COVID on businesses and HR teams was significant, leading to a period of uncertainty and change.
Vulnerability and empathy are essential qualities in leadership, contributing to a more authentic and effective leadership style.
Democratizing entrepreneurship and creating opportunities for career mobility are crucial for building a more inclusive and diverse business landscape.

Links
www.norhart.com

Takeaways
Financial freedom is achievable through planning and creating multiple streams of income.
The concept of 'freedom day' is about reaching a point where work becomes optional.
The 5 by 10 technique involves creating five revenue streams that generate $10,000 per month or more.
To succeed, it is important to have a plan, retrain your brain, network with successful individuals, and continuously learn.

Links
www.norhart.com

Takeaways
Data compression plays a crucial role in digital technology, enabling more efficient use of data and leading to better quality and cost savings.
V-Nova's compression technology, such as MPEG-5 LCVC, allows for significant reductions in data transmission and processing power while maintaining quality.
The future of entertainment includes volumetric movies, where viewers can be inside the movie and experience it firsthand.
AI can enhance data compression and improve machine intelligence, leading to more efficient processing and analysis of data.
Guido Meardi's journey from being a management consultant at McKinsey to becoming an entrepreneur highlights the importance of driving positive change and making a difference in the world. Choosing mentors and having multiple mentors is crucial for personal growth and success in entrepreneurship.
Balancing self-confidence with the ability to listen to feedback is essential for making informed decisions.
Securing funding for innovative ventures can be challenging, especially when the idea is unconventional.
Surrounding oneself with a supportive team and mentors is important for navigating the entrepreneurial journey.
Driving adoption and expanding into new markets are ongoing challenges for technology companies.
The dream is to fulfill the promise of innovative technology and make a significant impact in the industry.

Links
www.norhart.com

Takeaways
Referrals are more effective than leads and can supercharge a business.
Thank and update the people who give you referrals to show appreciation and build trust.
Create strategic alliances with others who serve your target audience to generate more referrals.
Use the 'art of the ask' to set the stage, listen for referral triggers, and ask for referrals.
Track and measure referrals, reward referrers, and create a referral partner blueprint.
Invest in building relationships and a referral network to grow your business.

Links
www.norhart.com

Takeaways
Learn from mistakes and use them to define and create a path for success.
Develop systems and processes to scale a business and create more freedom.
Prioritize family and create a life of financial freedom.
Invest in the best people and build a team that can operate at a high level.
Create passive income streams to have more control over your time and pursue your passions. Having the right mindset is crucial for achieving financial independence.
Diversifying investments and protecting against downside risk is important.
The upcoming wealth transfer from baby boomers to millennials presents opportunities for investors.
Justin Donald's book, 'The Lifestyle Investor,' provides valuable insights and strategies for cashflow investing and financial freedom.

Links
www.norhart.com

Takeaways
Authenticity is a currency in the digital age, and people want to learn from real people with real stories.
Experiencing failure and hitting rock bottom can be freeing and provide an opportunity for reinvention.
Being broke can lead to creativity, innovation, and taking risks.
The fear of failure is often worse than the failure itself.
Success should be defined multidimensionally, not just by financial wealth.
The quality of conversations at inflection points can have a significant impact on one's life.
Caring too much about what others think can hold you back from taking risks and making tough decisions.
Failure is not a label, but a choice to not try again.
The journey from bankruptcy to success often involves learning from mentors and immersing oneself in new industries.
Starting from zero can provide a clean slate and the opportunity to build something new and meaningful. The power of relationships in entrepreneurship and the role they play in success
The importance of mastering copywriting as a foundational skill in marketing
The challenges and successes of scaling a company like Kajabi
The impact of Kajabi on its users' lives and the stories of transformation
The need for creativity and grit in pursuing entrepreneurial opportunities

Links
www.norhart.com

Crafting a compelling message is essential for conveying your dream to others. It requires understanding the needs of your audience and packaging your ideas in a way that resonates with them. Danny Brassel, an expert in crafting messages, shares valuable insights on how to create impactful introductions, make the customer the hero, establish a human connection, and leverage the power of storytelling. He emphasizes the importance of delivering value and building trust throughout the message. Additionally, he highlights the role of coaching in refining and improving your message. Ultimately, success lies in serving the core issue of your audience and providing support and service.

Takeaways

• Craft your message to support and help your audience through their problems.
• Create a powerful introduction that establishes your authority while showing relatability.
• Make the customer the hero of your message.
• Establish a human connection by sharing personal stories and struggles.
• Utilize the power of storytelling to engage and captivate your audience.
• Focus on delivering value and building trust throughout your message.
• Consider the beginning and the end of your message as the most memorable parts.
• Seek coaching to refine and improve your message.
• Remember that success comes from serving the core issue of your audience.

Links
https://norhart.com
https://freegiftfromdanny.com
https://www.dannybrassell.com

Building a personal brand is key to achieving success and making connections. It involves showcasing your expertise, sharing your story, and being authentic. Steps to building a personal brand include identifying your subject matter expertise, developing thought leadership, sharing your passions and values, highlighting what makes you different, and defining your legacy and impact. It's important to be consistent, engage with your audience, and build relationships. To take your personal brand to the next level, you can consider hiring a publicist, pitching to journalists, getting on podcasts, and providing value to reporters. Avoid speaking on topics you're not knowledgeable about to protect your brand.

Takeaways

• Building a personal brand is essential for success and making connections.
• Steps to building a personal brand include showcasing expertise, sharing your story, and being authentic.
• Consistency, engagement, and building relationships are key to a strong personal brand.
• To take your personal brand to the next level, consider hiring a publicist, pitching to journalists, getting on podcasts, and providing value to reporters.
• Avoid speaking on topics you're not knowledgeable about to protect your brand.

Links
https://norhart.com
https://victoria-pelletier.com

Takeaways

• To earn $30,000 in 30 days, focus on serving people and solving acute problems for them.
• Think like a business person and charge appropriately for your services.
• Find a niche by identifying who is hurting and if you have the skill set to solve their pain.
• Use strategies like warm market, referrals, podcasts, and strategic partnerships to reach people.

Links
www.norhart.com
www.linkedin.com/in/nickybillou

Takeaways
A portfolio is not a plan; it's important to have a strategic long-term financial plan that focuses on income.
Having a target for retirement income needs is crucial to determine the amount of invested capital required.
Owning a diversified portfolio of equities provides the best chance for steady income growth over time.
Avoid making emotionally-driven decisions based on fear or greed; stick to the long-term plan.
Work with a financial planner who prioritizes your goals and objectives.

Chad's new book - https://rb.gy/gduu12

*Show notes currently unavailable.

www.norhart.com
www.therealdarius.com

Dov Baron shares his journey from a challenging childhood to becoming a successful entrepreneur and polymath. He grew up in poverty and took on adult responsibilities at a young age. Despite facing adversity, he had a strong ambition to create a different life for himself. Dov started a freelance hairdressing business, which allowed him the freedom to travel and study different spiritual and psychological disciplines. He delved into neuroscience and addiction, exploring the impact of stress and the addictive process on human behavior. Dov's curiosity and polymathic mindset have driven his personal and professional growth. In this conversation, Dov Baron discusses the concept of subjective trauma and how individuals cope with pain. He explains the role of the opioid system in managing pain and the different coping mechanisms people use. Dov shares his personal experience of trauma and how it led him on a journey of recovery and self-discovery. He also talks about his work consulting with powerful people and the biases that can hinder understanding. Dov emphasizes the importance of seeing people beyond our biases and treating everyone with dignity and compassion.

Takeaways

• Adversity can fuel ambition and drive individuals to create a different life for themselves.
• Having the freedom to explore different disciplines and study diverse topics can lead to personal and professional growth.
• Understanding the impact of stress and addiction on human behavior can provide insights into personal development and well-being.
• Curiosity and a polymathic mindset can lead to a deeper understanding of oneself and the world. Subjective trauma is a form of trauma that is experienced subjectively and can lead individuals to cope using various mechanisms, such as the opioid system.
• The opioid system can be activated as a coping mechanism for pain, leading individuals to engage in activities that release neurochemicals to lower stress levels.
• Self-actualization involves addressing emotional pain and understanding one's own emotional source code to create a path towards healing and personal growth.
• Recovery from trauma involves a journey of self-discovery and letting go of old identities and coping mechanisms.
• Consulting with powerful individuals requires breaching biases and seeing people beyond their external status, treating everyone with dignity and compassion.

www.norhart.com
www.dovbaron.com

Summary
Ryan Atkinson, co-founder of Spacebar Visuals and Magic Media, shares his journey of starting his own businesses while working full-time. He discusses the challenges of getting the first client and the strategies he used, such as email automation and LinkedIn outreach. Ryan emphasizes the importance of having a clear plan and hitting specific metrics before quitting a full-time job to focus on the business full-time. He also highlights the benefits of having a co-founder and the day-to-day ups and downs of running a business. Ryan concludes by sharing his contact information and offering a special discount for listeners.

Takeaways
Starting a business while working full-time requires effective time management and organizational skills.
Email automation and LinkedIn outreach can be effective strategies for getting clients.
Setting specific metrics and goals can help determine when to quit a full-time job and focus on the business full-time.
Having a co-founder with complementary skills and experience can be beneficial for the success of the business.
Running a business involves both ups and downs, but a passion for the business can make the journey rewarding.

http://www.norhart.com/invest
https://www.spacebarvisuals.com/

Summary

In this conversation, Roy Osing shares his secrets to building a billion-dollar sales force. He emphasizes the importance of creating a just-about-right strategy that focuses on execution rather than theoretical perfection. Osing discusses the three key questions to ask when defining a strategy: determining growth objectives, identifying customer segments, and understanding how to compete and win. He also highlights the significance of leadership by serving around and translating strategy for every function in the organization. Osing explains the need to shift from a product-focused approach to problem-solving and building long-term customer relationships. In this conversation, Roy Osing shares insights on differentiating a business through behavioral factors and building authentic relationships with customers. He emphasizes the importance of hiring employees who genuinely love people and creating a recruitment process that identifies this trait. Roy also discusses the role of marketing in creating personalized experiences and driving customer cravings. He shares his experience transitioning from voice to data services and the importance of releasing latent power in employees to drive execution and excitement.

Takeaways

• Building a successful sales force requires a just-about-right strategy that prioritizes execution over theoretical perfection.
• To define a strategy, ask three key questions: determine growth objectives, identify customer segments, and understand how to compete and win.
• Leadership by serving around and translating strategy for every function in the organization is crucial for success.
• Shifting from a product-focused approach to problem-solving and building long-term customer relationships is essential for sustainable growth. Differentiate your business through behavioral factors and authentic relationships.
• Hire employees who genuinely love people and create a recruitment process that identifies this trait.
• Marketing should focus on creating personalized experiences and driving customer cravings.
• Transitioning from one service to another requires a focus on retaining and growing existing customers.

http://www.norhart.com/invest
https://www.bedifferentorbedead.com

Leemon Baird is a professor, inventor, and entrepreneur, who operates in the space between dreams and reality. A down-to-earth guy with a hugely positive demeanor, you might not expect Leemon to be the smiling face behind the mathematical algorithms that are changing the world that we live in... but he is.

Delve into the mathematics that makes up the universe and at the center you will find the type of person it takes to change the world.

Summary
In this conversation, David Pearce shares insights on how to earn more money while taking more time off. He emphasizes the importance of leverage and mindset, suggesting that revenue is not tied to time but to the volume of work per unit of time. He advises optimizing business hours, delegating tasks, and adding more services to increase revenue. Pearce also discusses the process of hiring staff and the importance of investing in oneself. He highlights the significance of defining the purpose and values of a business and learning from successful individuals who have achieved similar goals.

Takeaways
Leverage is key to earning more money while taking more time off. It can be achieved through time, money, or any asset available.
Revenue is not dependent on time but on the volume of work per unit of time.
Optimize business hours and focus on production per hour rather than per week or month.
Invest in yourself and continuously learn to improve your skills and add value to your business.
Identify successful individuals who have achieved similar goals and learn from them.

http://www.norhart.com/invest
https://www.linkedin.com/in/david-r-pearce-dds/

Deke Copenhaver knows this better than most. As the former Augusta, Georgia mayor for over nine years, Deke managed to bring people together people on both sides of the racial divide to secure 67% of the vote; Deke is not simply a politician, he’s the ‘Changemaker’.

Find out what it takes to bridge massive divides and win in politics.

Summary

In this conversation, Liz Elting, the founder of a billion-dollar business, shares her journey and insights. She emphasizes the importance of surrounding yourself with high-caliber people who challenge you to think differently. Liz discusses how she built her billion-dollar business by following her passion for languages and providing exceptional service to clients. She highlights the need to overcome doubts and naysayers and find the energy and inspiration to move forward. Liz also shares strategies for growing a company in a competitive space and differentiating from competitors. She discusses the challenges of scaling and the importance of learning from mistakes. Finally, Liz talks about her foundation and the importance of giving back, as well as the lessons she would share with her younger self.

Takeaways

• Surround yourself with high-caliber people who challenge you to think differently.
• Follow your passion and provide exceptional service to clients.
• Overcome doubts and naysayers by finding the energy and inspiration to move forward.
• Differentiate from competitors by offering unique services and solutions.
• Give back and support causes that align with your values.

http://www.norhart.com/invest
http://www.lizelting.com
https://www.elizabetheltingfoundation.org

Blake Johnson has the distinction of being one of those guys who seems to turn everything he touches into gold. A visionary and serial founder, Blake built his companies to over a billion-dollar valuation. In fact, it doesn’t seem to matter the industry, whatever Blake sets his mind on becomes the next big thing. 

Discover what it takes to make a billion-dollar exit from a company and uncover what it feels like to become the accidental entrepreneur.

Summary
In this conversation, Mike Kaeding interviews Dai Manuel, a former partner and CEO of a multimillion-dollar retail company, about the challenges of scaling a small business. Dai shares his experiences and lessons learned in scaling up his business, including the importance of solving systems and infrastructure issues to maintain productivity. He discusses the challenges of expanding too quickly and the need for careful market research and lease negotiation. Dai also highlights the significance of inventory management and the impact of marketing and targeting the right customers. He emphasizes the importance of finding and retaining the right team and trusting the mentorship process for personal and professional growth.

Takeaways
Scaling a small business requires solving systems and infrastructure issues to maintain productivity.
Expanding too quickly can lead to challenges in inventory management and cash flow.
Market research and lease negotiation are crucial when choosing the right locations for expansion.
Marketing and targeting the right customers is essential for success.
Finding and retaining the right team is key to scaling a business.
Trusting the mentorship process can lead to personal and professional growth.

http://www.norhart.com/invest

Annie Margarita Yang shares valuable insights on how to navigate the job market and earn more money. She emphasizes the importance of understanding the fair market rate for your skillset and experience. By researching salary data online, individuals can determine their worth and negotiate for higher pay. Annie also advises individuals to focus on providing value to their employers and solving their problems to increase their chances of getting a raise. If current employers are unwilling to provide a higher salary, Annie suggests exploring other job opportunities. Additionally, she provides tips on effective job search strategies and the importance of marketing oneself as an expert in the industry. Annie also highlights the significance of saving money to increase wealth and offers practical tips for reducing expenses. Overall, her advice empowers individuals to take control of their financial future and earn what they deserve.

Takeaways

• Research the fair market rate for your skillset and experience to determine your worth.
• Focus on providing value to your employer and solving their problems to increase your chances of getting a raise.
• Consider exploring other job opportunities if your current employer is unwilling to provide a higher salary.
• Market yourself as an expert in your industry to stand out during the job search process.
• Save money by comparison shopping and reducing expenses to increase your overall wealth.

Phillip Stutts, political & corporate marketer, and author, operates in a world where it’s either innovate and win or be out of business forever. When data seemingly makes your decisions for you, Phillip found method in the madness and saw what the bigger picture could mean for politics and the world – and acted upon it.

Uncover the secrets behind some of the world’s biggest political campaigns, and find out what it takes to survive in the ultimate cutthroat industry.

Steve Robinson, former Executive Vice President, and Chief Marketing Officer for Chick-fil-A found a meaning behind the messaging and drove fast-food marketing to new heights. The ingredients that he added would be the difference between simply finger lickin’ good and visionary.

Find out what it takes to make a billion-dollar impact in advertising, and discover how a car manufacturer helped sell chicken.

Yannik Cudjoe-Virgil, former Tennessee Titans footballer, and real estate mogul found meaning in his struggles, and used that drive to send him into the entrepreneurial big leagues. What he discovered in hard times, would become a difference maker in the world.

Find out what it takes to survive as an entrepreneur in a post NFL world and uncover the type of mental fortitude needed to succeed.

Michael Uslan, the originator, and Executive Producer of the Batman movies had the vision that Hollywood lacked, and it was his tenacity and a moment of perseverance that led to one of the most successful film franchises of all time leaping from the page to the big screen.

Find out what it takes to make a billion-dollar impact in the world, and the effect success has had on the man once called ‘Batman’s Batman’.

Norhart’s vision has propelled the company beyond the pursuit of profit, guiding them towards eventually making a billion-dollar impact in both the business world and the broader community. It’s led to a positive change in the housing crisis, but more work still needs to be done to achieve their dream.

In this final chapter of Zero to Unicorn, you’ll see the best of what Norhart has to give to the world, how its vision will shape its future, and a glimpse at a unicorn in the making. 

In this episode, we explore the turning point in Norhart’s pursuit for unicorn status. Mike Keading, CEO of Norhart, shares how he has applied the efficient strategies of a major automobile manufacturer to Norhart's construction projects, as well as how he has empowered Norhart employees to pivot with the company to begin to overcome their problems.

Norhart values respect, support, and humility, creating an environment different from a typical construction site. Employees are encouraged to advance as quickly as possible, empowering them to grow and learn so there’s higher performance and more valuable work.

But even with these accomplishments, Norhart still fights an uphill battle. Hear how a company positioned to achieve Unicorn status positions themselves when facing financial obstacles and scaling their business.

In this penultimate chapter, you’ll witness Norhart’s resilience through their willingness to bring in consultants, question current practices, and learn from the mistakes of others. 

In this episode, we delve into Norhart’s journey from being industry leaders to industry innovators. The company's willingness to take risks and explore innovative solutions has led them to great success, but how far will that success take them? 

Though accelerated growth looms right in front of them, the economy holds them back. Construction has always focused on overcoming obstacles, but adapting to challenges such as inflation and reduced funding from banks was never in the job description. 

To solve these complex problems, Norhart looks inward and empowers their employees to share their insights and solutions. Norhart’s mission to hire the best of the best has long been an initiative by the company, but these employees have fostered a culture of saying “It’s fun to do the impossible!” 

Tune in to this chapter of Zero to Unicorn to see how Norhart overcomes the obstacles in their path and embarks upon a journey of becoming an industry innovator.

In this episode, Norhart Facilities Director Keith tells the tale of how a harrowing incident at a construction site prompted Norhart to evolve their hiring practices and become a business empowered by a set of core values. 

Furthermore, we uncover the fascinating stories of Dan's children, who earned their positions through meritocracy rather than nepotism. Shaped by their upbringing, they possess exceptional problem-solving skills and a sense of independence that contributes to the company's success.

Through these stories, you’ll witness how the organization’s mindset shifts from the what to the who.

Tune in to this episode of Zero to Unicorn to see how Norhart fights through crisis to become a values-based business. 

For Norhart, that decision was who they hire, and how they grow. 

In this episode, you’ll hear Mike share his experience building Encore, a heartfelt tribute to his father, Ed, that served as a transformative milestone for their burgeoning company. Drawing inspiration from this endeavor, he shares how they began to adopt a "grow or die" philosophy.

Through the voices of early employees, you’ll hear stories about the lack of workplace safety in those days, and how certain incidents served as a wakeup call for how they were operating. You’ll also learn how Norhart’s hiring mindset shifted—it was no longer enough to hire good employees, they had to hire the best, even if it cost them more.

With this shift, they soon realized the incalculable worth of employees who radiate passion for their craft, have ceaseless hunger for learning, and an unwavering commitment to self-improvement. 

Join us for this next chapter as we explore the stories of employees leaping beyond their comfort zones, seizing possibilities, and transforming obstacles into springboards to success.

With Ed suddenly gone, Mike and Alyssa are forced to wrap their arms around the business in ways they’ve never had to, all while starting a family of their own. 

In this episode, you’ll hear how they struggled, and how an almost devastating car accident forced Mike to realize where his priorities needed to be. From confronting personal and familial obstacles to complexities of integrating new technology into their business operations, this next chapter shines a light on the hardships that come with entrepreneurship. 

Join us as we delve into the raw and unfiltered realities of navigating the unpredictable waters of the business world for a new leader growing a business and a family.

In this episode, Ed Kaeding, Norhart’s fearless leader, unexpectedly passes away, leaving the rest of his family to pick up the pieces and continue to push forward. 

We’ll uncover the significance of laying a strong foundation, not only in business but also in life, and discover how Ed played a transformative role in multiple people’s lives—leaving a lasting impact that extends far beyond the realm of work.

As the narrative unfolds, we come face-to-face with the challenges that the Kaeding family encountered in the aftermath of Ed’s passing. With their leader absent, Ed’s son Mike and his wife Alyssa are thrust into unfamiliar territory, compelled to take on the responsibility of completing ongoing projects, and pushed to survive amidst feelings of loss and grief. 

Join us in this next chapter where we witness Norhart’s miraculous transformation as the new generation of leadership emerges from the ashes.

Mike Kaeding’s was Ed. 

In this episode, you’ll hear how Ed poured into Mike to make him the leader is today and how they laid the foundation for what would evolve into an expansive enterprise.

However, the road to prosperity was not without its obstacles. You’ll hear stories of the Kaeding’s resilience in the face of challenges such as economic recessions and bureaucratic hurdles, and you’ll hear how Mike and Alyssa wrestled with the idea of planting roots in Minnesota to go all-in on family.

Join us in this next chapter as we see how faith and love can be the biggest mentors of all.

Or, maybe it’s a bit of both. That if you look closely enough, you’ll see that there were hints of what they would become present in them all along. 

At least, that’s the case for Mike Kaeding, Ed’s son.

Whether it was creating video games or making movies with special effects, he was the kind of person you couldn’t help but follow, even if you knew nothing about the project. Those close to him would say it was their belief in Mike that made them want to be a part of the project, not the other way around.

But Mike’s leadership wasn’t gifted overnight. It was discovered and refined through college and high school as Ed gave Mike more ownership in the business.

On this episode of Zero to Unicorn, we explore the power of belief and the impact of choices, and we get to know the next generation of Kaedings. You’ll hear how Mike met his wife, Alyssa, how he unwittingly cut his teeth as a leader (thanks to some strategic pushing from his father), and how Norhart slowly started to become an organization on its way to a billion-dollar valuation. 

In our story, that character is Ed Kaeding. 

Ed and his wife Brenda have always had the desire to help others. They opened their homes to strangers in need of a place to rest. They opened their hearts to children not biologically theirs. They gave financially to people in need, even when they struggled to make ends meet themselves.

In this episode, you’ll get an intimate look at what it was like to be a part of the Kaeding family in the early years of the business, and how they persevered through financial struggles, personal struggles, and an attempted kidnapping–all because they knew what they were building was worth it.

This is the origin story of a unicorn.

Join us as we learn more about Ed and Brenda, the resilience of the human spirit, and the importance of hard work, determination, and community support in achieving success.

This season of Zero to Unicorn, we’ll hear directly from the Kaeding family as they recount their history of founding and operating Norhart, a unicorn-level business in the construction industry with a mission to positively impact the way people live. 

But don’t think that this is a story of how to grow a business to a billion dollar valuation. This tale is centered around a special group of people who are coming together to create something bigger than themselves. Despite several trials, the people of Norhart seek to make a positive impact on the world—and, ultimately, to do what every unicorn is born to do: make the impossible possible. 

Join us weekly for this limited series chronicling the Kaeding family’s journey, from starting a family-owned business to achieving unicorn status with a business determined to do good.