Zero Click Marketing Transistor (https://transistor.fm) https://feeds.transistor.fm/zero-click-marketing Zero Click Marketing is a marketing strategy podcast about content marketing, audience research, and how brands grow when clicks matter less. Hosted by Amanda Natividad, Chief Evangelist at SparkToro, the show explores how marketers reach audiences, build influence, and earn attention in a zero-click internet. New to the show? Start with Episode 2: What Zero Click Marketing Actually Is. Amanda Natividad 4113239b-49ac-5cdc-9975-0d5a58851205 yes en Wed, 10 Jun 2026 03:01:08 -0700 Wed, 10 Jun 2026 03:02:27 -0700 http://zeroclickmarketing.co/podcast https://img.transistorcdn.com/da9L7phYHdmaR0F3z4vfY3YfPtpt8Fax-b-r5NLkfVw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMDlm/NDRhOGIzZTBjNDc2/ZGU1NWE3MTIzYjg2/ZDNmMy5qcGc.jpg Zero Click Marketing http://zeroclickmarketing.co/podcast episodic Amanda Natividad Zero Click Marketing is a marketing strategy podcast about content marketing, audience research, and how brands grow when clicks matter less. Hosted by Amanda Natividad, Chief Evangelist at SparkToro, the show explores how marketers reach audiences, build influence, and earn attention in a zero-click internet. New to the show? Start with Episode 2: What Zero Click Marketing Actually Is. Zero Click Marketing is a marketing strategy podcast about content marketing, audience research, and how brands grow when clicks matter less. zero click marketing, marketing, marketing strategy, b2b marketing, audience research, social media, content marketing, amanda natividad, sparktoro Amanda Natividad hello@amandanat.com No No ZCM Field Notes: 68% of Google Searches Now End Without a Click 20 20 ZCM Field Notes: 68% of Google Searches Now End Without a Click full f8d464ea-2542-48da-ba8f-28dbbf4b8104 https://share.transistor.fm/s/04446b98 Breaking news! Rand Fishkin/SparkToro published a new zero-click search study. In the first four months of 2026, a whopping 68% of Google searches ended without a click. I sound off on this finding, the trajectory of the zero-click phenomenon, and a durable strategy to help you win.

Sources:

ZCM Field Notes are short reactions to news or observations of what's happening in the field.

Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

]]> Breaking news! Rand Fishkin/SparkToro published a new zero-click search study. In the first four months of 2026, a whopping 68% of Google searches ended without a click. I sound off on this finding, the trajectory of the zero-click phenomenon, and a durable strategy to help you win.

Sources:

ZCM Field Notes are short reactions to news or observations of what's happening in the field.

Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

]]> Wed, 10 Jun 2026 03:01:00 -0700 Amanda Natividad Amanda Natividad 718 Breaking news! Rand Fishkin/SparkToro published a new zero-click search study. In the first four months of 2026, a whopping 68% of Google searches ended without a click. I sound off on this finding, the trajectory of the zero-click phenomenon, and a durable strategy to help you win.

Sources:

ZCM Field Notes are short reactions to news or observations of what's happening in the field.

Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

]]> zero click marketing, marketing, marketing strategy, b2b marketing, audience research, social media, content marketing, amanda natividad, sparktoro No The Content Strategy Frameworks AI Can't Beat (with Kaleigh Moore) 19 19 The Content Strategy Frameworks AI Can't Beat (with Kaleigh Moore) full 9c178e38-579f-4a1b-abb9-6b907c344479 https://share.transistor.fm/s/705f3312 I chat with writer and strategist Kaleigh Moore about how content teams can adapt to AI search without sacrificing quality. 


Kaleigh shares her “source signal stack” framework, explains why third-party validation matters, and makes the case for treating LinkedIn, Reddit, YouTube, newsletters, and employee-led content as part of one larger visibility ecosystem.


Timestamps

00:00 — Why employee experts are such a powerful source of original content

03:06 — How Kaleigh started learning AI tools and GEO/AEO hands-on

05:46 — The “source signal stack” and how LLMs evaluate content

09:40 — The messy reality of measuring AI visibility and attribution

12:57 — Durable marketing bets in a fast-changing AI landscape

17:09 — What effective employee advocacy can look like in practice

20:43 — How internal talks can become LinkedIn, YouTube, and recruiting content

26:07 — Kaleigh’s underrated tactic: syndicating newsletters on LinkedIn

28:08 — Where to follow Kaleigh and read her newsletter, Context Window


Connect with Kaleigh Moore: https://www.linkedin.com/in/kaleighmoore/

Learn more about Kaleigh Moore: https://www.kaleighmoore.com/

Subscribe to Context Window: https://kaleigh-moore.kit.com/ 


Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads


This episode was produced in partnership with Share Your Genius
www.shareyourgenius.com

]]> I chat with writer and strategist Kaleigh Moore about how content teams can adapt to AI search without sacrificing quality. 


Kaleigh shares her “source signal stack” framework, explains why third-party validation matters, and makes the case for treating LinkedIn, Reddit, YouTube, newsletters, and employee-led content as part of one larger visibility ecosystem.


Timestamps

00:00 — Why employee experts are such a powerful source of original content

03:06 — How Kaleigh started learning AI tools and GEO/AEO hands-on

05:46 — The “source signal stack” and how LLMs evaluate content

09:40 — The messy reality of measuring AI visibility and attribution

12:57 — Durable marketing bets in a fast-changing AI landscape

17:09 — What effective employee advocacy can look like in practice

20:43 — How internal talks can become LinkedIn, YouTube, and recruiting content

26:07 — Kaleigh’s underrated tactic: syndicating newsletters on LinkedIn

28:08 — Where to follow Kaleigh and read her newsletter, Context Window


Connect with Kaleigh Moore: https://www.linkedin.com/in/kaleighmoore/

Learn more about Kaleigh Moore: https://www.kaleighmoore.com/

Subscribe to Context Window: https://kaleigh-moore.kit.com/ 


Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads


This episode was produced in partnership with Share Your Genius
www.shareyourgenius.com

]]> Tue, 09 Jun 2026 01:00:00 -0700 Amanda Natividad Amanda Natividad 1742 I chat with writer and strategist Kaleigh Moore about how content teams can adapt to AI search without sacrificing quality. 


Kaleigh shares her “source signal stack” framework, explains why third-party validation matters, and makes the case for treating LinkedIn, Reddit, YouTube, newsletters, and employee-led content as part of one larger visibility ecosystem.


Timestamps

00:00 — Why employee experts are such a powerful source of original content

03:06 — How Kaleigh started learning AI tools and GEO/AEO hands-on

05:46 — The “source signal stack” and how LLMs evaluate content

09:40 — The messy reality of measuring AI visibility and attribution

12:57 — Durable marketing bets in a fast-changing AI landscape

17:09 — What effective employee advocacy can look like in practice

20:43 — How internal talks can become LinkedIn, YouTube, and recruiting content

26:07 — Kaleigh’s underrated tactic: syndicating newsletters on LinkedIn

28:08 — Where to follow Kaleigh and read her newsletter, Context Window


Connect with Kaleigh Moore: https://www.linkedin.com/in/kaleighmoore/

Learn more about Kaleigh Moore: https://www.kaleighmoore.com/

Subscribe to Context Window: https://kaleigh-moore.kit.com/ 


Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads


This episode was produced in partnership with Share Your Genius
www.shareyourgenius.com

]]> zero click marketing, marketing, marketing strategy, b2b marketing, audience research, social media, content marketing, amanda natividad, sparktoro No Why B2B Is MORE Emotional Than B2C (with Talia Wolf) 18 18 Why B2B Is MORE Emotional Than B2C (with Talia Wolf) full 1979a0df-779a-4218-a9d1-ecd35f011faa https://share.transistor.fm/s/e9d141e2 B2B buyers like to pretend decisions are purely rational. But when your job, reputation, budget, and team trust are on the line? That’s emotional as hell.


I sat down with Talia Wolf, founder of GetUplift and author of Emotional Targeting, to dig into customer research, pricing transparency, AI search, and how emotional targeting helps marketers create messaging that actually resonates.


Talia also shares a case study on how her team helped one company increase free trials by 54% through emotionally resonant comparison pages.


Timestamps

00:00 — Why B2B purchases are deeply emotional

01:36 — How emotional targeting and zero-click marketing fit together

04:47 — Talia’s three-step framework: research, audit, test

05:11 — Why buying B2B software carries more emotional risk than B2C

09:27 — The qualitative research that reveals what buyers actually care about

11:00 — How Teamwork.com used comparison pages to increase free trials by 54%

16:50 — Why honest comparison content can attract better-fit customers

19:37 — Why pricing transparency matters more in the AI search era

25:41 — The KPIs Talia’s team tracked beyond free trials

28:10 — The problem with A/B testing and what to do about it


Resources:

Connect with Talia Wolf: https://www.linkedin.com/in/taliagw/
Learn more about GetUplift: https://getuplift.co/ 


Learn more: zeroclickmarketing.co


Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads


This episode was produced in partnership with Share Your Genius
www.shareyourgenius.com 


Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

]]> B2B buyers like to pretend decisions are purely rational. But when your job, reputation, budget, and team trust are on the line? That’s emotional as hell.


I sat down with Talia Wolf, founder of GetUplift and author of Emotional Targeting, to dig into customer research, pricing transparency, AI search, and how emotional targeting helps marketers create messaging that actually resonates.


Talia also shares a case study on how her team helped one company increase free trials by 54% through emotionally resonant comparison pages.


Timestamps

00:00 — Why B2B purchases are deeply emotional

01:36 — How emotional targeting and zero-click marketing fit together

04:47 — Talia’s three-step framework: research, audit, test

05:11 — Why buying B2B software carries more emotional risk than B2C

09:27 — The qualitative research that reveals what buyers actually care about

11:00 — How Teamwork.com used comparison pages to increase free trials by 54%

16:50 — Why honest comparison content can attract better-fit customers

19:37 — Why pricing transparency matters more in the AI search era

25:41 — The KPIs Talia’s team tracked beyond free trials

28:10 — The problem with A/B testing and what to do about it


Resources:

Connect with Talia Wolf: https://www.linkedin.com/in/taliagw/
Learn more about GetUplift: https://getuplift.co/ 


Learn more: zeroclickmarketing.co


Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads


This episode was produced in partnership with Share Your Genius
www.shareyourgenius.com 


Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

]]> Tue, 02 Jun 2026 01:00:00 -0700 Amanda Natividad Amanda Natividad 2025 B2B buyers like to pretend decisions are purely rational. But when your job, reputation, budget, and team trust are on the line? That’s emotional as hell.


I sat down with Talia Wolf, founder of GetUplift and author of Emotional Targeting, to dig into customer research, pricing transparency, AI search, and how emotional targeting helps marketers create messaging that actually resonates.


Talia also shares a case study on how her team helped one company increase free trials by 54% through emotionally resonant comparison pages.


Timestamps

00:00 — Why B2B purchases are deeply emotional

01:36 — How emotional targeting and zero-click marketing fit together

04:47 — Talia’s three-step framework: research, audit, test

05:11 — Why buying B2B software carries more emotional risk than B2C

09:27 — The qualitative research that reveals what buyers actually care about

11:00 — How Teamwork.com used comparison pages to increase free trials by 54%

16:50 — Why honest comparison content can attract better-fit customers

19:37 — Why pricing transparency matters more in the AI search era

25:41 — The KPIs Talia’s team tracked beyond free trials

28:10 — The problem with A/B testing and what to do about it


Resources:

Connect with Talia Wolf: https://www.linkedin.com/in/taliagw/
Learn more about GetUplift: https://getuplift.co/ 


Learn more: zeroclickmarketing.co


Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads


This episode was produced in partnership with Share Your Genius
www.shareyourgenius.com 


Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

]]> zero click marketing, marketing, marketing strategy, b2b marketing, audience research, social media, content marketing, amanda natividad, sparktoro No Your Marketing Stack Is About to Get Smaller 17 17 Your Marketing Stack Is About to Get Smaller full 6c7f54dd-9753-4b5a-80a2-71208ba9adf6 https://share.transistor.fm/s/9850a1a9 The best-of-breed marketing stack made sense when traffic was cheap. But in a zero-click world, every lead is harder to earn — and every tool handoff is another place for that lead to die.

In this episode, I make the case for rethinking bloated marketing stacks, explain why small teams may need fewer tools instead of "the best" tool for every job, and share how Typeform’s Growth Flow turns forms into richer workflows for capture, enrichment, automation, and reporting.

Timestamps:
00:00 — The best-of-breed era is ending
01:00 — How we got from monoliths to unbundled SaaS stacks
04:30 — What changed in a zero-click world
07:00 — The hidden cost of handoffs
11:00 — Typeform Growth Flow and built-in enrichment
14:00 — The DTC skincare quiz funnel example
18:00 — Five places a lead can die
23:00 — The new question: “What’s the fewest tools I can run this through?”

For the full DTC workflow, read my newsletter, "Your Marketing Stack Is About to Get Smaller."

This episode is sponsored by Typeform. It features my honest take on Growth Flow.

Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

]]> The best-of-breed marketing stack made sense when traffic was cheap. But in a zero-click world, every lead is harder to earn — and every tool handoff is another place for that lead to die.

In this episode, I make the case for rethinking bloated marketing stacks, explain why small teams may need fewer tools instead of "the best" tool for every job, and share how Typeform’s Growth Flow turns forms into richer workflows for capture, enrichment, automation, and reporting.

Timestamps:
00:00 — The best-of-breed era is ending
01:00 — How we got from monoliths to unbundled SaaS stacks
04:30 — What changed in a zero-click world
07:00 — The hidden cost of handoffs
11:00 — Typeform Growth Flow and built-in enrichment
14:00 — The DTC skincare quiz funnel example
18:00 — Five places a lead can die
23:00 — The new question: “What’s the fewest tools I can run this through?”

For the full DTC workflow, read my newsletter, "Your Marketing Stack Is About to Get Smaller."

This episode is sponsored by Typeform. It features my honest take on Growth Flow.

Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

]]> Wed, 27 May 2026 03:01:00 -0700 Amanda Natividad Amanda Natividad 784 The best-of-breed marketing stack made sense when traffic was cheap. But in a zero-click world, every lead is harder to earn — and every tool handoff is another place for that lead to die.

In this episode, I make the case for rethinking bloated marketing stacks, explain why small teams may need fewer tools instead of "the best" tool for every job, and share how Typeform’s Growth Flow turns forms into richer workflows for capture, enrichment, automation, and reporting.

Timestamps:
00:00 — The best-of-breed era is ending
01:00 — How we got from monoliths to unbundled SaaS stacks
04:30 — What changed in a zero-click world
07:00 — The hidden cost of handoffs
11:00 — Typeform Growth Flow and built-in enrichment
14:00 — The DTC skincare quiz funnel example
18:00 — Five places a lead can die
23:00 — The new question: “What’s the fewest tools I can run this through?”

For the full DTC workflow, read my newsletter, "Your Marketing Stack Is About to Get Smaller."

This episode is sponsored by Typeform. It features my honest take on Growth Flow.

Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

]]> zero click marketing, marketing, marketing strategy, b2b marketing, audience research, social media, content marketing, amanda natividad, sparktoro No A Form Fill Is Not Demand Generation 16 16 A Form Fill Is Not Demand Generation full 7390d278-d185-4f2a-bcc1-d45f38c85073 https://share.transistor.fm/s/bfbe70ee Here's my new rule for demand generation: Ungate the argument. Gate the utility. Ungate the point of view — and ungate the template, tool, deeper cuts, or genuinely useful live experience.


Buyers now have more ways to get answers without entering your funnel: AI search, Reddit, YouTube, private communities, and competitors’ ungated posts. And if your best educational content is locked behind a form, it's not shaping your public record.


The better question isn’t “should we gate this?” It’s: what should be freely available so buyers can understand, trust, remember, cite, and share your ideas — and what is valuable enough that someone would reasonably trade their information for it?


Because in a zero-click world, changing someone’s mind without relying on clicks and form fills is the whole game.


Timestamps:

00:00 — The old B2B bargain: email address for the thing

02:04 — Buyers have more ways to get answers without you

03:03 — AI search makes the gated content problem more obvious

04:00 — Why the public record matters in a zero-click world

05:00 — Ungate the argument, gate the utility

06:00 — Buyers want to engage on their own terms

07:07 — A form fill is not the same thing as demand

07:26 — Three questions to ask before gating content

08:05 — Good gates vs. lazy gates


Sources & Tools:

What is Gated Content? And How to Make It Discoverable to AI Bots by Conductor

Gated Content and AI Search: Why It’s Invisible by Ziptie

Gartner Sales Survey Finds 67% of B2B Buyers Prefer a Rep-Free Experience

10 Minute Email - 10minuteemail.com

SparkToro - sparktoro.com

Alertmouse - alertmouse.com

Pre-order the book: Zero Click Marketing (zeroclickmarketing.co/book)


Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

This episode was produced in partnership with Share Your Genius
www.shareyourgenius.com 

]]> Here's my new rule for demand generation: Ungate the argument. Gate the utility. Ungate the point of view — and ungate the template, tool, deeper cuts, or genuinely useful live experience.


Buyers now have more ways to get answers without entering your funnel: AI search, Reddit, YouTube, private communities, and competitors’ ungated posts. And if your best educational content is locked behind a form, it's not shaping your public record.


The better question isn’t “should we gate this?” It’s: what should be freely available so buyers can understand, trust, remember, cite, and share your ideas — and what is valuable enough that someone would reasonably trade their information for it?


Because in a zero-click world, changing someone’s mind without relying on clicks and form fills is the whole game.


Timestamps:

00:00 — The old B2B bargain: email address for the thing

02:04 — Buyers have more ways to get answers without you

03:03 — AI search makes the gated content problem more obvious

04:00 — Why the public record matters in a zero-click world

05:00 — Ungate the argument, gate the utility

06:00 — Buyers want to engage on their own terms

07:07 — A form fill is not the same thing as demand

07:26 — Three questions to ask before gating content

08:05 — Good gates vs. lazy gates


Sources & Tools:

What is Gated Content? And How to Make It Discoverable to AI Bots by Conductor

Gated Content and AI Search: Why It’s Invisible by Ziptie

Gartner Sales Survey Finds 67% of B2B Buyers Prefer a Rep-Free Experience

10 Minute Email - 10minuteemail.com

SparkToro - sparktoro.com

Alertmouse - alertmouse.com

Pre-order the book: Zero Click Marketing (zeroclickmarketing.co/book)


Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

This episode was produced in partnership with Share Your Genius
www.shareyourgenius.com 

]]> Tue, 19 May 2026 01:00:00 -0700 Amanda Natividad Amanda Natividad 556 Here's my new rule for demand generation: Ungate the argument. Gate the utility. Ungate the point of view — and ungate the template, tool, deeper cuts, or genuinely useful live experience.


Buyers now have more ways to get answers without entering your funnel: AI search, Reddit, YouTube, private communities, and competitors’ ungated posts. And if your best educational content is locked behind a form, it's not shaping your public record.


The better question isn’t “should we gate this?” It’s: what should be freely available so buyers can understand, trust, remember, cite, and share your ideas — and what is valuable enough that someone would reasonably trade their information for it?


Because in a zero-click world, changing someone’s mind without relying on clicks and form fills is the whole game.


Timestamps:

00:00 — The old B2B bargain: email address for the thing

02:04 — Buyers have more ways to get answers without you

03:03 — AI search makes the gated content problem more obvious

04:00 — Why the public record matters in a zero-click world

05:00 — Ungate the argument, gate the utility

06:00 — Buyers want to engage on their own terms

07:07 — A form fill is not the same thing as demand

07:26 — Three questions to ask before gating content

08:05 — Good gates vs. lazy gates


Sources & Tools:

What is Gated Content? And How to Make It Discoverable to AI Bots by Conductor

Gated Content and AI Search: Why It’s Invisible by Ziptie

Gartner Sales Survey Finds 67% of B2B Buyers Prefer a Rep-Free Experience

10 Minute Email - 10minuteemail.com

SparkToro - sparktoro.com

Alertmouse - alertmouse.com

Pre-order the book: Zero Click Marketing (zeroclickmarketing.co/book)


Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

This episode was produced in partnership with Share Your Genius
www.shareyourgenius.com 

]]> zero click marketing, marketing, marketing strategy, b2b marketing, audience research, social media, content marketing, amanda natividad, sparktoro No GEO Is What Happens When Search Becomes Zero-Click 15 15 GEO Is What Happens When Search Becomes Zero-Click full 313c18c3-4fc6-4af4-8098-a23daf5659e4 https://share.transistor.fm/s/324eed3e AI search is changing SEO, but not because SEO is dead. It’s changing because search is becoming more zero-click.


In this episode, I explain GEO — Generative Engine Optimization — and why it’s less about chasing AI hacks and more about making your content easier to retrieve, understand, cite, trust, and remember. I break down four practical mechanics of GEO: retrievability, extractability, credibility, and public evidence — and show why good AI visibility still starts with good marketing.


Timestamps

00:00 Why AI search is changing SEO

01:35 What GEO actually means

03:10 Why GEO is a zero-click marketing problem

04:30 The four mechanics of GEO, beginning with retrievability

08:30 Extractability: can your content be understood and reused?

11:00 Credibility: why generic SEO content falls short

13:30 Public evidence: why your brand’s off-site record matters

18:45 Why GEO is not magic — it’s good marketing


Resources:


Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

This episode was produced in partnership with Share Your Genius
www.shareyourgenius.com 

]]> AI search is changing SEO, but not because SEO is dead. It’s changing because search is becoming more zero-click.


In this episode, I explain GEO — Generative Engine Optimization — and why it’s less about chasing AI hacks and more about making your content easier to retrieve, understand, cite, trust, and remember. I break down four practical mechanics of GEO: retrievability, extractability, credibility, and public evidence — and show why good AI visibility still starts with good marketing.


Timestamps

00:00 Why AI search is changing SEO

01:35 What GEO actually means

03:10 Why GEO is a zero-click marketing problem

04:30 The four mechanics of GEO, beginning with retrievability

08:30 Extractability: can your content be understood and reused?

11:00 Credibility: why generic SEO content falls short

13:30 Public evidence: why your brand’s off-site record matters

18:45 Why GEO is not magic — it’s good marketing


Resources:


Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

This episode was produced in partnership with Share Your Genius
www.shareyourgenius.com 

]]> Tue, 12 May 2026 01:00:00 -0700 Amanda Natividad Amanda Natividad 1245 AI search is changing SEO, but not because SEO is dead. It’s changing because search is becoming more zero-click.


In this episode, I explain GEO — Generative Engine Optimization — and why it’s less about chasing AI hacks and more about making your content easier to retrieve, understand, cite, trust, and remember. I break down four practical mechanics of GEO: retrievability, extractability, credibility, and public evidence — and show why good AI visibility still starts with good marketing.


Timestamps

00:00 Why AI search is changing SEO

01:35 What GEO actually means

03:10 Why GEO is a zero-click marketing problem

04:30 The four mechanics of GEO, beginning with retrievability

08:30 Extractability: can your content be understood and reused?

11:00 Credibility: why generic SEO content falls short

13:30 Public evidence: why your brand’s off-site record matters

18:45 Why GEO is not magic — it’s good marketing


Resources:


Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

This episode was produced in partnership with Share Your Genius
www.shareyourgenius.com 

]]> zero click marketing, marketing, marketing strategy, b2b marketing, audience research, social media, content marketing, amanda natividad, sparktoro No Announcing: Zero Click Marketing — The Book! 14 14 Announcing: Zero Click Marketing — The Book! full de811eb7-1219-4b5e-b574-ebdd152c1019 https://share.transistor.fm/s/63ef8766 Zero Click Marketing: How to Build Brands and Earn Customers on a Traffic-Starved Web is officially available for pre-order.

YOU HEARD RIGHT, CUTIES! I announce my and Rand Fishkin's upcoming book, explain why pre-orders matter, and tell you how to claim the pre-order bonuses.

Pre-order the book at zeroclickmarketing.co/book.

Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

]]> Zero Click Marketing: How to Build Brands and Earn Customers on a Traffic-Starved Web is officially available for pre-order.

YOU HEARD RIGHT, CUTIES! I announce my and Rand Fishkin's upcoming book, explain why pre-orders matter, and tell you how to claim the pre-order bonuses.

Pre-order the book at zeroclickmarketing.co/book.

Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

]]> Thu, 07 May 2026 01:00:00 -0700 Amanda Natividad Amanda Natividad 149 Zero Click Marketing: How to Build Brands and Earn Customers on a Traffic-Starved Web is officially available for pre-order.

YOU HEARD RIGHT, CUTIES! I announce my and Rand Fishkin's upcoming book, explain why pre-orders matter, and tell you how to claim the pre-order bonuses.

Pre-order the book at zeroclickmarketing.co/book.

Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

]]> zero click marketing, marketing, marketing strategy, b2b marketing, audience research, social media, content marketing, amanda natividad, sparktoro No Why Marketers Make Content for Dashboards (Not Their Audience) 13 13 Why Marketers Make Content for Dashboards (Not Their Audience) full 7bacb166-dfff-4e24-947d-a272bef6ba64 https://share.transistor.fm/s/004e258e Marketers say they want good strategy. Then they optimize for whatever’s easiest to measure.


This episode is about why easy-to-see metrics like traffic, likes, attributed pipeline, and rankings can create false confidence. Instead, better measurement can look like this: off-platform sharing, stronger sales conversations, customer education, adoption of your language, and content that does more than one job. In a zero-click world, the easiest metric to report is not always the one that matters most.


Timestamps

00:00 Why marketers optimize for what’s easiest to measure

01:36 How SEO gets too much credit for capturing demand

04:23 The Fitbit B2B example and content as a service

06:09 Better ways to judge content quality

07:54 Why the best content does more than one job

11:12 What better measurement looks like in a zero-click world


You can do audience research with all kinds of tools and networks like Google Trends, Exploding Topics, Reddit, and of course, my employer, SparkToro. You can create an always-free account and get 5 reports per month on sparktoro.com.


Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

This episode was produced in partnership with Share Your Genius
www.shareyourgenius.com 

]]> Marketers say they want good strategy. Then they optimize for whatever’s easiest to measure.


This episode is about why easy-to-see metrics like traffic, likes, attributed pipeline, and rankings can create false confidence. Instead, better measurement can look like this: off-platform sharing, stronger sales conversations, customer education, adoption of your language, and content that does more than one job. In a zero-click world, the easiest metric to report is not always the one that matters most.


Timestamps

00:00 Why marketers optimize for what’s easiest to measure

01:36 How SEO gets too much credit for capturing demand

04:23 The Fitbit B2B example and content as a service

06:09 Better ways to judge content quality

07:54 Why the best content does more than one job

11:12 What better measurement looks like in a zero-click world


You can do audience research with all kinds of tools and networks like Google Trends, Exploding Topics, Reddit, and of course, my employer, SparkToro. You can create an always-free account and get 5 reports per month on sparktoro.com.


Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

This episode was produced in partnership with Share Your Genius
www.shareyourgenius.com 

]]> Tue, 05 May 2026 01:00:00 -0700 Amanda Natividad Amanda Natividad 826 Marketers say they want good strategy. Then they optimize for whatever’s easiest to measure.


This episode is about why easy-to-see metrics like traffic, likes, attributed pipeline, and rankings can create false confidence. Instead, better measurement can look like this: off-platform sharing, stronger sales conversations, customer education, adoption of your language, and content that does more than one job. In a zero-click world, the easiest metric to report is not always the one that matters most.


Timestamps

00:00 Why marketers optimize for what’s easiest to measure

01:36 How SEO gets too much credit for capturing demand

04:23 The Fitbit B2B example and content as a service

06:09 Better ways to judge content quality

07:54 Why the best content does more than one job

11:12 What better measurement looks like in a zero-click world


You can do audience research with all kinds of tools and networks like Google Trends, Exploding Topics, Reddit, and of course, my employer, SparkToro. You can create an always-free account and get 5 reports per month on sparktoro.com.


Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

This episode was produced in partnership with Share Your Genius
www.shareyourgenius.com 

]]> zero click marketing, marketing, marketing strategy, b2b marketing, audience research, social media, content marketing, amanda natividad, sparktoro No The End of the “Ultimate Guide” Strategy 12 12 The End of the “Ultimate Guide” Strategy full c88d3e7a-7eb3-4315-8a15-e89974dd406b https://share.transistor.fm/s/da559d45 For years, marketers were told to create the ultimate guide: one page that covers everything on a topic. That advice worked when the goal was to rank, earn the click, and keep people on your site. But that era is coming to an end. In this episode, I walk through new research on Google and ChatGPT that points in the same direction: broad, catch-all content is getting weaker, while focused, hard-to-replace value is getting stronger. I break down what winning websites actually have in common, why relevance now beats comprehensiveness, and how to rethink your content strategy for a zero-click world.

Research cited in this episode:

Timestamps:
00:00 Intro
00:21 The rise of the “ultimate guide” playbook
00:53 Why broad, catch-all content is getting weaker
01:00 What Google’s winners have in common
02:19 The difference between reading and doing
02:36 Why destination sites win
02:57 Brand vs. discoverability
03:52 What ChatGPT actually rewards
04:30 Why answering one question beats answering five
04:56 The new standard: defensibility + focus
05:55 How to rethink your content strategy
06:36 Why brand matters more than ever
07:00 Final takeaways

Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

This episode was produced in partnership with Share Your Genius
www.shareyourgenius.com 

]]> For years, marketers were told to create the ultimate guide: one page that covers everything on a topic. That advice worked when the goal was to rank, earn the click, and keep people on your site. But that era is coming to an end. In this episode, I walk through new research on Google and ChatGPT that points in the same direction: broad, catch-all content is getting weaker, while focused, hard-to-replace value is getting stronger. I break down what winning websites actually have in common, why relevance now beats comprehensiveness, and how to rethink your content strategy for a zero-click world.

Research cited in this episode:

Timestamps:
00:00 Intro
00:21 The rise of the “ultimate guide” playbook
00:53 Why broad, catch-all content is getting weaker
01:00 What Google’s winners have in common
02:19 The difference between reading and doing
02:36 Why destination sites win
02:57 Brand vs. discoverability
03:52 What ChatGPT actually rewards
04:30 Why answering one question beats answering five
04:56 The new standard: defensibility + focus
05:55 How to rethink your content strategy
06:36 Why brand matters more than ever
07:00 Final takeaways

Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

This episode was produced in partnership with Share Your Genius
www.shareyourgenius.com 

]]> Tue, 28 Apr 2026 01:00:00 -0700 Amanda Natividad Amanda Natividad 420 For years, marketers were told to create the ultimate guide: one page that covers everything on a topic. That advice worked when the goal was to rank, earn the click, and keep people on your site. But that era is coming to an end. In this episode, I walk through new research on Google and ChatGPT that points in the same direction: broad, catch-all content is getting weaker, while focused, hard-to-replace value is getting stronger. I break down what winning websites actually have in common, why relevance now beats comprehensiveness, and how to rethink your content strategy for a zero-click world.

Research cited in this episode:

Timestamps:
00:00 Intro
00:21 The rise of the “ultimate guide” playbook
00:53 Why broad, catch-all content is getting weaker
01:00 What Google’s winners have in common
02:19 The difference between reading and doing
02:36 Why destination sites win
02:57 Brand vs. discoverability
03:52 What ChatGPT actually rewards
04:30 Why answering one question beats answering five
04:56 The new standard: defensibility + focus
05:55 How to rethink your content strategy
06:36 Why brand matters more than ever
07:00 Final takeaways

Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

This episode was produced in partnership with Share Your Genius
www.shareyourgenius.com 

]]> zero click marketing, marketing, marketing strategy, b2b marketing, audience research, social media, content marketing, amanda natividad, sparktoro No The Beige of Marketing 11 11 The Beige of Marketing full 00944149-84ee-412b-b611-8e139af15075 https://share.transistor.fm/s/d5841cd3 Best practices can help you avoid obvious mistakes — but they can also make your marketing forgettable. In this episode, I explain why the real problem isn’t best practices themselves, but using them without personalization, taste, or audience insight. Drawing on my experience at Fitbit, I’ll show you how audience research leads to stronger content, smarter channel choices, and more compelling marketing — plus a few practical ways to get started without spending much money or time. This episode is an expansion of my blog post, “Best Practices Are Meaningless Without Audience Research.”


Timestamps:

00:00 How best practices turn into beige marketing

01:27 The antidote: audience research

02:01 The Fitbit example and the real B2B challenge

03:43 Good marketers have always done some version of this

05:08 More examples: marketers, skincare, and sports betting

06:36 How to start doing audience research

07:40 How to spot patterns faster

09:38 Best practices only tell you the format

10:05 How audience research improves taste

11:02 Best practices get you on the field. Audience research helps you win.


You can do audience research with all kinds of tools and networks like Google Trends, Exploding Topics, Reddit, and of course, my launch sponsor, SparkToro. You can create an always-free account and get 5 reports per month on sparktoro.com.


Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

This episode was produced in partnership with Share Your Genius
www.shareyourgenius.com 

]]> Best practices can help you avoid obvious mistakes — but they can also make your marketing forgettable. In this episode, I explain why the real problem isn’t best practices themselves, but using them without personalization, taste, or audience insight. Drawing on my experience at Fitbit, I’ll show you how audience research leads to stronger content, smarter channel choices, and more compelling marketing — plus a few practical ways to get started without spending much money or time. This episode is an expansion of my blog post, “Best Practices Are Meaningless Without Audience Research.”


Timestamps:

00:00 How best practices turn into beige marketing

01:27 The antidote: audience research

02:01 The Fitbit example and the real B2B challenge

03:43 Good marketers have always done some version of this

05:08 More examples: marketers, skincare, and sports betting

06:36 How to start doing audience research

07:40 How to spot patterns faster

09:38 Best practices only tell you the format

10:05 How audience research improves taste

11:02 Best practices get you on the field. Audience research helps you win.


You can do audience research with all kinds of tools and networks like Google Trends, Exploding Topics, Reddit, and of course, my launch sponsor, SparkToro. You can create an always-free account and get 5 reports per month on sparktoro.com.


Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

This episode was produced in partnership with Share Your Genius
www.shareyourgenius.com 

]]> Tue, 21 Apr 2026 01:00:00 -0700 Amanda Natividad Amanda Natividad 656 Best practices can help you avoid obvious mistakes — but they can also make your marketing forgettable. In this episode, I explain why the real problem isn’t best practices themselves, but using them without personalization, taste, or audience insight. Drawing on my experience at Fitbit, I’ll show you how audience research leads to stronger content, smarter channel choices, and more compelling marketing — plus a few practical ways to get started without spending much money or time. This episode is an expansion of my blog post, “Best Practices Are Meaningless Without Audience Research.”


Timestamps:

00:00 How best practices turn into beige marketing

01:27 The antidote: audience research

02:01 The Fitbit example and the real B2B challenge

03:43 Good marketers have always done some version of this

05:08 More examples: marketers, skincare, and sports betting

06:36 How to start doing audience research

07:40 How to spot patterns faster

09:38 Best practices only tell you the format

10:05 How audience research improves taste

11:02 Best practices get you on the field. Audience research helps you win.


You can do audience research with all kinds of tools and networks like Google Trends, Exploding Topics, Reddit, and of course, my launch sponsor, SparkToro. You can create an always-free account and get 5 reports per month on sparktoro.com.


Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

This episode was produced in partnership with Share Your Genius
www.shareyourgenius.com 

]]> zero click marketing, marketing, marketing strategy, b2b marketing, audience research, social media, content marketing, amanda natividad, sparktoro No A Playbook for Shaping What the Internet Says About You 10 10 A Playbook for Shaping What the Internet Says About You full 6d202352-c6ed-4c22-8635-2a84baface8a https://share.transistor.fm/s/25b1e9ba Before someone clicks your website, they may already have formed an opinion about your brand from the public record — snippets, Reddit threads, reviews, and AI answers. So today, I’m sharing a 7-step playbook for shaping your brand’s public record. I’ll help you audit what’s visible, identify weak claims versus strong facts, publish more credible proof, make that proof easier to retrieve and cite, and track whether the public story around your brand is getting stronger over time. It’s a practical episode about reputation, visibility, and what marketers can still influence in a world of fragmented discovery.

This episode pairs nicely with the previous week’s “Why Better Attribution Won’t Fix Your Measurement Problem.” You might want to check that one out after this one. :)

Timestamps:

00:00 Why your brand’s public record matters

02:00 The 7-step playbook

02:35 Audit the story the internet is already telling about you

04:00 Treat third-party services as an extension of your brand

05:25 Separate weak claims from strong facts

07:22 Make your content easy to retrieve, cite, and summarize

09:01 Measure whether your public record is getting stronger

Resources:

Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

This episode was produced in partnership with Share Your Genius
www.shareyourgenius.com

]]> Before someone clicks your website, they may already have formed an opinion about your brand from the public record — snippets, Reddit threads, reviews, and AI answers. So today, I’m sharing a 7-step playbook for shaping your brand’s public record. I’ll help you audit what’s visible, identify weak claims versus strong facts, publish more credible proof, make that proof easier to retrieve and cite, and track whether the public story around your brand is getting stronger over time. It’s a practical episode about reputation, visibility, and what marketers can still influence in a world of fragmented discovery.

This episode pairs nicely with the previous week’s “Why Better Attribution Won’t Fix Your Measurement Problem.” You might want to check that one out after this one. :)

Timestamps:

00:00 Why your brand’s public record matters

02:00 The 7-step playbook

02:35 Audit the story the internet is already telling about you

04:00 Treat third-party services as an extension of your brand

05:25 Separate weak claims from strong facts

07:22 Make your content easy to retrieve, cite, and summarize

09:01 Measure whether your public record is getting stronger

Resources:

Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

This episode was produced in partnership with Share Your Genius
www.shareyourgenius.com

]]> Tue, 14 Apr 2026 01:00:00 -0700 Amanda Natividad Amanda Natividad 663 Before someone clicks your website, they may already have formed an opinion about your brand from the public record — snippets, Reddit threads, reviews, and AI answers. So today, I’m sharing a 7-step playbook for shaping your brand’s public record. I’ll help you audit what’s visible, identify weak claims versus strong facts, publish more credible proof, make that proof easier to retrieve and cite, and track whether the public story around your brand is getting stronger over time. It’s a practical episode about reputation, visibility, and what marketers can still influence in a world of fragmented discovery.

This episode pairs nicely with the previous week’s “Why Better Attribution Won’t Fix Your Measurement Problem.” You might want to check that one out after this one. :)

Timestamps:

00:00 Why your brand’s public record matters

02:00 The 7-step playbook

02:35 Audit the story the internet is already telling about you

04:00 Treat third-party services as an extension of your brand

05:25 Separate weak claims from strong facts

07:22 Make your content easy to retrieve, cite, and summarize

09:01 Measure whether your public record is getting stronger

Resources:

Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

This episode was produced in partnership with Share Your Genius
www.shareyourgenius.com

]]> zero click marketing, marketing, marketing strategy, b2b marketing, audience research, social media, content marketing, amanda natividad, sparktoro No Why Better Attribution Won’t Fix Your Measurement Problem 9 9 Why Better Attribution Won’t Fix Your Measurement Problem full 0448d8fe-b670-43d8-baa2-9df5e9a99014 https://share.transistor.fm/s/b6b498c0 A lot of marketers say they want better measurement. Usually, what they really want is cleaner attribution.


In this episode, I argue that those are two different jobs. Attribution tends to reward the channel that captured demand once the buyer was already in motion. SparkToro's latest research proves that influence happens everywhere. So what we really need is better measurement — to help us understand lift: are more people searching for you, remembering you, mentioning you, and showing up ready to buy? If you confuse the two, you’ll keep overvaluing what’s easiest to credit and underestimating what actually drives demand.

Timestamps:

00:00 The real problem: buyers are influenced before the click

01:41 Attribution vs. measurement: two different jobs

04:33 Stop giving the wrong channels all the credit...

05:10 ...because influence happens everywhere! 

08:05 Why measurement needs to get broader and simpler

09:30 Why we (accidentally?) end up starving our demand creation channels

10:47 Measurement needs to grow up.

11:24 Next week: influencing the public record


Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

This episode was produced in partnership with Share Your Genius
www.shareyourgenius.com 

]]> A lot of marketers say they want better measurement. Usually, what they really want is cleaner attribution.


In this episode, I argue that those are two different jobs. Attribution tends to reward the channel that captured demand once the buyer was already in motion. SparkToro's latest research proves that influence happens everywhere. So what we really need is better measurement — to help us understand lift: are more people searching for you, remembering you, mentioning you, and showing up ready to buy? If you confuse the two, you’ll keep overvaluing what’s easiest to credit and underestimating what actually drives demand.

Timestamps:

00:00 The real problem: buyers are influenced before the click

01:41 Attribution vs. measurement: two different jobs

04:33 Stop giving the wrong channels all the credit...

05:10 ...because influence happens everywhere! 

08:05 Why measurement needs to get broader and simpler

09:30 Why we (accidentally?) end up starving our demand creation channels

10:47 Measurement needs to grow up.

11:24 Next week: influencing the public record


Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

This episode was produced in partnership with Share Your Genius
www.shareyourgenius.com 

]]> Tue, 07 Apr 2026 01:00:00 -0700 Amanda Natividad Amanda Natividad 717 A lot of marketers say they want better measurement. Usually, what they really want is cleaner attribution.


In this episode, I argue that those are two different jobs. Attribution tends to reward the channel that captured demand once the buyer was already in motion. SparkToro's latest research proves that influence happens everywhere. So what we really need is better measurement — to help us understand lift: are more people searching for you, remembering you, mentioning you, and showing up ready to buy? If you confuse the two, you’ll keep overvaluing what’s easiest to credit and underestimating what actually drives demand.

Timestamps:

00:00 The real problem: buyers are influenced before the click

01:41 Attribution vs. measurement: two different jobs

04:33 Stop giving the wrong channels all the credit...

05:10 ...because influence happens everywhere! 

08:05 Why measurement needs to get broader and simpler

09:30 Why we (accidentally?) end up starving our demand creation channels

10:47 Measurement needs to grow up.

11:24 Next week: influencing the public record


Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

This episode was produced in partnership with Share Your Genius
www.shareyourgenius.com 

]]> zero click marketing, marketing, marketing strategy, b2b marketing, audience research, social media, content marketing, amanda natividad, sparktoro No ZCM Field Notes: Search Is Now an Evidence Game (Ugh, Thanks, AI) 8 8 ZCM Field Notes: Search Is Now an Evidence Game (Ugh, Thanks, AI) full d70d4680-d75d-46ce-8ac3-ff8048bef25d https://share.transistor.fm/s/bfd6bdae Today I'm sharing my notes on recent news/research in the worlds of AI and Google Search.  I'm breaking down 3 key pieces:

If you want a more polished version of this episode along with a spiffy graph, read my blog post.

Timestamps:
00:00 Intro
00:27 Why these three studies belong together
01:05 Ross Simmonds on Reddit’s growing role in SaaS search
03:05 Cyrus Shepard on why clicks still matter
04:18 Zero-click does not mean clicks stopped mattering
06:10 Wil Reynolds on AI surfacing an old negative review
07:26 Why “the truth is out there” is not enough if it isn’t published
09:08 What marketers should do now

Big thank you to my launch sponsor, SparkToro, the makers of fine audience research software. Rand Fishkin/SparkToro did the research that also supports the ideas in this episode.


ZCM Field Notes are short reactions to news or observations of what’s happening in the field.

Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

]]> Today I'm sharing my notes on recent news/research in the worlds of AI and Google Search.  I'm breaking down 3 key pieces:

If you want a more polished version of this episode along with a spiffy graph, read my blog post.

Timestamps:
00:00 Intro
00:27 Why these three studies belong together
01:05 Ross Simmonds on Reddit’s growing role in SaaS search
03:05 Cyrus Shepard on why clicks still matter
04:18 Zero-click does not mean clicks stopped mattering
06:10 Wil Reynolds on AI surfacing an old negative review
07:26 Why “the truth is out there” is not enough if it isn’t published
09:08 What marketers should do now

Big thank you to my launch sponsor, SparkToro, the makers of fine audience research software. Rand Fishkin/SparkToro did the research that also supports the ideas in this episode.


ZCM Field Notes are short reactions to news or observations of what’s happening in the field.

Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

]]> Thu, 02 Apr 2026 01:00:00 -0700 Amanda Natividad Amanda Natividad 664 Today I'm sharing my notes on recent news/research in the worlds of AI and Google Search.  I'm breaking down 3 key pieces:

If you want a more polished version of this episode along with a spiffy graph, read my blog post.

Timestamps:
00:00 Intro
00:27 Why these three studies belong together
01:05 Ross Simmonds on Reddit’s growing role in SaaS search
03:05 Cyrus Shepard on why clicks still matter
04:18 Zero-click does not mean clicks stopped mattering
06:10 Wil Reynolds on AI surfacing an old negative review
07:26 Why “the truth is out there” is not enough if it isn’t published
09:08 What marketers should do now

Big thank you to my launch sponsor, SparkToro, the makers of fine audience research software. Rand Fishkin/SparkToro did the research that also supports the ideas in this episode.


ZCM Field Notes are short reactions to news or observations of what’s happening in the field.

Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

]]> zero click marketing, amanda natividad, seo, search, ai, google search, ross simmonds, foundation inc, cyrus shepard, zyppy, zyppy signal, wil reynolds, seer interactive, reddit, b2b marketing No The Difference Between Fine and Good 7 7 The Difference Between Fine and Good full 7475fbbf-9a01-4b8e-92a4-da936c0a7dd4 https://share.transistor.fm/s/1e018487 A lot of marketers confuse polished with effective. Or they confuse consistency with substance. But neither one guarantees the work is actually good.

In this episode, I make the case for a higher bar: usefulness. In a zero-click world, your content has to stand on its own. So before you worry about making it prettier or posting more often, ask whether the idea is actually strong enough to deserve attention.

New here? Start with Episode 2: What Zero Click Marketing Actually Is

Join us next week — I’ll break down why marketers overvalue what’s easiest to count.

Timestamps:
 00:00 Intro
 00:37 The tension between polish and volume
 01:24 Why polish can signal care but not guarantee value
 02:02 Why volume can create momentum but still say very little
 02:38 The real bar: usefulness
 03:15 Respecting your audience by assuming they’re smart
 04:54 A simple test: strip away the design and ask whether the idea still holds up
 05:20 What Amazon’s memo culture gets right
 06:30 What to do when the idea itself is the problem
 07:01 Three signs a piece of content is ready to publish
 09:28 The hierarchy of useful marketing content
 11:03 Why this matters even more in a zero-click world
 11:46 The question to ask before you publish
 12:15 Next week: why marketers overvalue what’s easiest to count

Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

Produced in partnership with Share Your Genius
www.shareyourgenius.com 

]]> A lot of marketers confuse polished with effective. Or they confuse consistency with substance. But neither one guarantees the work is actually good.

In this episode, I make the case for a higher bar: usefulness. In a zero-click world, your content has to stand on its own. So before you worry about making it prettier or posting more often, ask whether the idea is actually strong enough to deserve attention.

New here? Start with Episode 2: What Zero Click Marketing Actually Is

Join us next week — I’ll break down why marketers overvalue what’s easiest to count.

Timestamps:
 00:00 Intro
 00:37 The tension between polish and volume
 01:24 Why polish can signal care but not guarantee value
 02:02 Why volume can create momentum but still say very little
 02:38 The real bar: usefulness
 03:15 Respecting your audience by assuming they’re smart
 04:54 A simple test: strip away the design and ask whether the idea still holds up
 05:20 What Amazon’s memo culture gets right
 06:30 What to do when the idea itself is the problem
 07:01 Three signs a piece of content is ready to publish
 09:28 The hierarchy of useful marketing content
 11:03 Why this matters even more in a zero-click world
 11:46 The question to ask before you publish
 12:15 Next week: why marketers overvalue what’s easiest to count

Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

Produced in partnership with Share Your Genius
www.shareyourgenius.com 

]]> Tue, 31 Mar 2026 01:00:00 -0700 Amanda Natividad Amanda Natividad 601 A lot of marketers confuse polished with effective. Or they confuse consistency with substance. But neither one guarantees the work is actually good.

In this episode, I make the case for a higher bar: usefulness. In a zero-click world, your content has to stand on its own. So before you worry about making it prettier or posting more often, ask whether the idea is actually strong enough to deserve attention.

New here? Start with Episode 2: What Zero Click Marketing Actually Is

Join us next week — I’ll break down why marketers overvalue what’s easiest to count.

Timestamps:
 00:00 Intro
 00:37 The tension between polish and volume
 01:24 Why polish can signal care but not guarantee value
 02:02 Why volume can create momentum but still say very little
 02:38 The real bar: usefulness
 03:15 Respecting your audience by assuming they’re smart
 04:54 A simple test: strip away the design and ask whether the idea still holds up
 05:20 What Amazon’s memo culture gets right
 06:30 What to do when the idea itself is the problem
 07:01 Three signs a piece of content is ready to publish
 09:28 The hierarchy of useful marketing content
 11:03 Why this matters even more in a zero-click world
 11:46 The question to ask before you publish
 12:15 Next week: why marketers overvalue what’s easiest to count

Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

Produced in partnership with Share Your Genius
www.shareyourgenius.com 

]]> zero click marketing, marketing, marketing strategy, b2b marketing, audience research, social media, content marketing, amanda natividad, sparktoro No From Old-School SEO to Zero Click Marketing (with Brendan Hufford) 6 6 From Old-School SEO to Zero Click Marketing (with Brendan Hufford) full 47c80ecd-5190-4fce-8832-d1fe628058e7 https://share.transistor.fm/s/912d55d7 My buddy Brendan Hufford drops by! We talk about his journey from old-school SEO to zero-click marketing. We cover the early days of SEO, the content habits that helped him build a reputation, and why he stopped trying to win by playing the obvious game.

We also get into why zero-click marketing works, why it was happening long before it had a name, and why attribution gets messy fast in B2B. Brendan shares how he thinks about buyer journeys, self-reported attribution, becoming your audience’s favorite, and the simplest way to start measuring zero-click impact today.

This was a fun one because Brendan brings both the receipts and the realism. If you’ve ever struggled to explain marketing impact beyond first-click or last-click attribution, this episode is for you.

00:00 Intro
00:15 Brendan’s early path from teaching and side hustles into SEO
02:03 The SEO era when useful, original content started to matter more
04:54 The “100 Days of SEO” project and building a body of work in public
07:56 From SEO specialist to audience-first marketer
09:36 Why Brendan had been doing zero click marketing before it had a name
10:17 Why “zero click marketing” works as a phrase — and why naming matters
11:56 Rand’s earlier search for a term for “marketing to sources of influence”
13:14 Why zero-click marketing is effective but hard to sell internally
14:38 The rise and limits of software-based attribution
16:06 How Brendan talks to leaders about marketing impact beyond hard attribution
19:10 Why people buy when they’re ready — and why attribution gets messy
23:10 My take: make it easy for people to choose you when they’re ready
23:35 “Don’t be the best. Be their favorite.”
25:25 Brendan’s zero-click ask: follow his work and learn along the way
27:08 Brendan’s practical advice for getting started with zero-click measurement
28:30 Outro

This episode was edited by Share Your Genius (shareyourgenius.com)

Connect with Brendan Hufford and check out his work: LinkedIn | GrowthSprints.co for B2B SaaS growth | BrendanHufford.com for his personal site

Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

]]> My buddy Brendan Hufford drops by! We talk about his journey from old-school SEO to zero-click marketing. We cover the early days of SEO, the content habits that helped him build a reputation, and why he stopped trying to win by playing the obvious game.

We also get into why zero-click marketing works, why it was happening long before it had a name, and why attribution gets messy fast in B2B. Brendan shares how he thinks about buyer journeys, self-reported attribution, becoming your audience’s favorite, and the simplest way to start measuring zero-click impact today.

This was a fun one because Brendan brings both the receipts and the realism. If you’ve ever struggled to explain marketing impact beyond first-click or last-click attribution, this episode is for you.

00:00 Intro
00:15 Brendan’s early path from teaching and side hustles into SEO
02:03 The SEO era when useful, original content started to matter more
04:54 The “100 Days of SEO” project and building a body of work in public
07:56 From SEO specialist to audience-first marketer
09:36 Why Brendan had been doing zero click marketing before it had a name
10:17 Why “zero click marketing” works as a phrase — and why naming matters
11:56 Rand’s earlier search for a term for “marketing to sources of influence”
13:14 Why zero-click marketing is effective but hard to sell internally
14:38 The rise and limits of software-based attribution
16:06 How Brendan talks to leaders about marketing impact beyond hard attribution
19:10 Why people buy when they’re ready — and why attribution gets messy
23:10 My take: make it easy for people to choose you when they’re ready
23:35 “Don’t be the best. Be their favorite.”
25:25 Brendan’s zero-click ask: follow his work and learn along the way
27:08 Brendan’s practical advice for getting started with zero-click measurement
28:30 Outro

This episode was edited by Share Your Genius (shareyourgenius.com)

Connect with Brendan Hufford and check out his work: LinkedIn | GrowthSprints.co for B2B SaaS growth | BrendanHufford.com for his personal site

Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

]]> Tue, 24 Mar 2026 03:00:00 -0700 Amanda Natividad Amanda Natividad 1721 My buddy Brendan Hufford drops by! We talk about his journey from old-school SEO to zero-click marketing. We cover the early days of SEO, the content habits that helped him build a reputation, and why he stopped trying to win by playing the obvious game.

We also get into why zero-click marketing works, why it was happening long before it had a name, and why attribution gets messy fast in B2B. Brendan shares how he thinks about buyer journeys, self-reported attribution, becoming your audience’s favorite, and the simplest way to start measuring zero-click impact today.

This was a fun one because Brendan brings both the receipts and the realism. If you’ve ever struggled to explain marketing impact beyond first-click or last-click attribution, this episode is for you.

00:00 Intro
00:15 Brendan’s early path from teaching and side hustles into SEO
02:03 The SEO era when useful, original content started to matter more
04:54 The “100 Days of SEO” project and building a body of work in public
07:56 From SEO specialist to audience-first marketer
09:36 Why Brendan had been doing zero click marketing before it had a name
10:17 Why “zero click marketing” works as a phrase — and why naming matters
11:56 Rand’s earlier search for a term for “marketing to sources of influence”
13:14 Why zero-click marketing is effective but hard to sell internally
14:38 The rise and limits of software-based attribution
16:06 How Brendan talks to leaders about marketing impact beyond hard attribution
19:10 Why people buy when they’re ready — and why attribution gets messy
23:10 My take: make it easy for people to choose you when they’re ready
23:35 “Don’t be the best. Be their favorite.”
25:25 Brendan’s zero-click ask: follow his work and learn along the way
27:08 Brendan’s practical advice for getting started with zero-click measurement
28:30 Outro

This episode was edited by Share Your Genius (shareyourgenius.com)

Connect with Brendan Hufford and check out his work: LinkedIn | GrowthSprints.co for B2B SaaS growth | BrendanHufford.com for his personal site

Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

]]> zero click marketing, zero-click marketing, b2b, brendan hufford, audience driven marketing, audience research, content marketing, seo No Where Zero Click Marketing Happens 5 5 Where Zero Click Marketing Happens full 0e94957f-5185-487e-9eb7-9853e72150da https://share.transistor.fm/s/ce34ef58 Once you understand the concept of Zero Click Marketing, the next question is obvious: Where should you actually be doing this?

In this episode, I break down the four environments where Zero Click Marketing thrives — the places on the internet where influence happens before someone ever clicks a link. From social feeds to AI answers, these platforms reward content that delivers value natively. If you understand where ZCM happens, you can create content that builds trust, recognition, and demand — even when you can’t track the click.

I also share three real-world examples of Zero Click Marketing in action, including a fascinating product launch from Seattle Ultrasonics that shows how a single piece of content can explain — and sell — an entirely new category.

New here? Start with Episode 2: What Zero Click Marketing Actually Is.

Timestamps:
00:00 Intro and orientation
01:00 Where ZCM generally works best
01:30 The four environments where ZCM specifically works best
05:25 The pattern of ZCM
05:55 3 case studies of ZCM in the wild
06:01 ZCM when you've created a totally new category
07:56 ZCM in a highly-competitive space
09:12 ZCM with a core idea and remixing across channels/formats
10:33 Next week: Brendan Hufford tells his firsthand experience with ZCM!

Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

]]> Once you understand the concept of Zero Click Marketing, the next question is obvious: Where should you actually be doing this?

In this episode, I break down the four environments where Zero Click Marketing thrives — the places on the internet where influence happens before someone ever clicks a link. From social feeds to AI answers, these platforms reward content that delivers value natively. If you understand where ZCM happens, you can create content that builds trust, recognition, and demand — even when you can’t track the click.

I also share three real-world examples of Zero Click Marketing in action, including a fascinating product launch from Seattle Ultrasonics that shows how a single piece of content can explain — and sell — an entirely new category.

New here? Start with Episode 2: What Zero Click Marketing Actually Is.

Timestamps:
00:00 Intro and orientation
01:00 Where ZCM generally works best
01:30 The four environments where ZCM specifically works best
05:25 The pattern of ZCM
05:55 3 case studies of ZCM in the wild
06:01 ZCM when you've created a totally new category
07:56 ZCM in a highly-competitive space
09:12 ZCM with a core idea and remixing across channels/formats
10:33 Next week: Brendan Hufford tells his firsthand experience with ZCM!

Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

]]> Thu, 19 Mar 2026 03:15:00 -0700 Amanda Natividad Amanda Natividad 708 Once you understand the concept of Zero Click Marketing, the next question is obvious: Where should you actually be doing this?

In this episode, I break down the four environments where Zero Click Marketing thrives — the places on the internet where influence happens before someone ever clicks a link. From social feeds to AI answers, these platforms reward content that delivers value natively. If you understand where ZCM happens, you can create content that builds trust, recognition, and demand — even when you can’t track the click.

I also share three real-world examples of Zero Click Marketing in action, including a fascinating product launch from Seattle Ultrasonics that shows how a single piece of content can explain — and sell — an entirely new category.

New here? Start with Episode 2: What Zero Click Marketing Actually Is.

Timestamps:
00:00 Intro and orientation
01:00 Where ZCM generally works best
01:30 The four environments where ZCM specifically works best
05:25 The pattern of ZCM
05:55 3 case studies of ZCM in the wild
06:01 ZCM when you've created a totally new category
07:56 ZCM in a highly-competitive space
09:12 ZCM with a core idea and remixing across channels/formats
10:33 Next week: Brendan Hufford tells his firsthand experience with ZCM!

Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

]]> zero click marketing, marketing, marketing strategy, b2b marketing, audience research, social media, content marketing, amanda natividad, sparktoro No ZCM Field Notes: Why LinkedIn Has Two Algorithms (And Why That Matters) 4 4 ZCM Field Notes: Why LinkedIn Has Two Algorithms (And Why That Matters) full a6979b76-9b91-4cdf-963a-f93fc77894f6 https://share.transistor.fm/s/2cf40300 ZCM Field Notes are short reactions to news or observations of what’s happening in the field. Today, we're talking about the LinkedIn algorithm — because Christopher S. Penn just published an unofficial guide on how LinkedIn's algorithm works right now — and I have some quick notes and a "party" analogy I want to share.

Subscribe to Christopher's Almost Timely newsletter on Substack for lots more on AI, data science, and marketing. And download his report and read it yourself! :)

IMO, some of the best pages to read in the 150-page report:

  • pg. 19-29: great high-level explainer of how LinkedIn works
  • pg. 91-94: addresses the things you/your brand could likely improve

Thank you to my launch sponsor, SparkToro, the makers of fine audience research software. This show wouldn't be possible without 'em!

Oh also, I tried to find when I posted something about social media being a party, and I couldn't find it, but I did find this awesome blog post from Grace at Demand Curve where she explains how I built my Twitter following and she includes my party analogy.

Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

]]> ZCM Field Notes are short reactions to news or observations of what’s happening in the field. Today, we're talking about the LinkedIn algorithm — because Christopher S. Penn just published an unofficial guide on how LinkedIn's algorithm works right now — and I have some quick notes and a "party" analogy I want to share.

Subscribe to Christopher's Almost Timely newsletter on Substack for lots more on AI, data science, and marketing. And download his report and read it yourself! :)

IMO, some of the best pages to read in the 150-page report:

  • pg. 19-29: great high-level explainer of how LinkedIn works
  • pg. 91-94: addresses the things you/your brand could likely improve

Thank you to my launch sponsor, SparkToro, the makers of fine audience research software. This show wouldn't be possible without 'em!

Oh also, I tried to find when I posted something about social media being a party, and I couldn't find it, but I did find this awesome blog post from Grace at Demand Curve where she explains how I built my Twitter following and she includes my party analogy.

Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

]]> Mon, 16 Mar 2026 03:15:00 -0700 Amanda Natividad Amanda Natividad 428 ZCM Field Notes are short reactions to news or observations of what’s happening in the field. Today, we're talking about the LinkedIn algorithm — because Christopher S. Penn just published an unofficial guide on how LinkedIn's algorithm works right now — and I have some quick notes and a "party" analogy I want to share.

Subscribe to Christopher's Almost Timely newsletter on Substack for lots more on AI, data science, and marketing. And download his report and read it yourself! :)

IMO, some of the best pages to read in the 150-page report:

  • pg. 19-29: great high-level explainer of how LinkedIn works
  • pg. 91-94: addresses the things you/your brand could likely improve

Thank you to my launch sponsor, SparkToro, the makers of fine audience research software. This show wouldn't be possible without 'em!

Oh also, I tried to find when I posted something about social media being a party, and I couldn't find it, but I did find this awesome blog post from Grace at Demand Curve where she explains how I built my Twitter following and she includes my party analogy.

Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

]]> zero click marketing, social media, linkedin, linkedin algorithm, algorithms, christopher penn No Tell Your Execs: AI Rankings Are BS (with Rand Fishkin) 3 3 Tell Your Execs: AI Rankings Are BS (with Rand Fishkin) full e916b4c0-fe29-4fec-916e-8e449dc2138e https://share.transistor.fm/s/2a9e19f7 You know the zero click problem is real. But how do you get your CEO or CMO on board — and how do you prove it's working once they are? In this episode, I chat with Rand Fishkin to talk measurement frameworks, his new AI visibility research, and why correlation (not causation) is the name of the game.

Guest: Rand Fishkin, Co-founder and CEO of SparkToro

Key takeaway:

Zero Click Marketing is not about giving up on sales or clicks. It’s about accepting that influence often happens before the click — and measuring that influence more honestly.


Timestamps:
00:00 "All the things that happen in a zero click environment will eventually lead to the same thing that clicks led to"
01:13 What do you tell an executive who believes in zero click but doesn't know what to do next?
04:20 How to start thinking about measurement when there's no single dashboard to point to
07:41 The double standard: executives are comfortable with fuzzy measurement for TV and display ads, but demand perfect attribution for content, influencers, and PR
11:02 Where your competitors refuse to invest leaves more room for you
14:07 AI hype as a Trojan horse to convince skeptics: if you believe AI is the future, what's the logical conclusion of AI summarizing content?
17:22 AI as both the cause of and a mental model for zero click
19:14 Rand and Gumshoe's AI visibility research: Rand noticed AI gives different answers to the same prompt every time, which made him skeptical of the entire AI rank-tracking industry
24:12 The big finding: you'd need ~1,000 prompts to get the same ranked answer — rank tracking is unreliable. But brand visibility percentage is real.
29:08 AI visibility as a trackable indicator for zero click marketing success
33:36 Myth busting: zero click marketing ≠ zero sales, and it's not just a Google problem — it's every platform

This episode is brought to you by SparkToro — the audience research tool that helps you find where your audience spends time, what they read, watch, and listen to, and who influences them. Learn more at sparktoro.com. And be sure to check out Gumshoe.ai for search and AI visibility.

Edited by Share Your Genius (shareyourgenius.com)

Learn more about Zero Click Marketing and Amanda Natividad:

]]> You know the zero click problem is real. But how do you get your CEO or CMO on board — and how do you prove it's working once they are? In this episode, I chat with Rand Fishkin to talk measurement frameworks, his new AI visibility research, and why correlation (not causation) is the name of the game.

Guest: Rand Fishkin, Co-founder and CEO of SparkToro

Key takeaway:

Zero Click Marketing is not about giving up on sales or clicks. It’s about accepting that influence often happens before the click — and measuring that influence more honestly.


Timestamps:
00:00 "All the things that happen in a zero click environment will eventually lead to the same thing that clicks led to"
01:13 What do you tell an executive who believes in zero click but doesn't know what to do next?
04:20 How to start thinking about measurement when there's no single dashboard to point to
07:41 The double standard: executives are comfortable with fuzzy measurement for TV and display ads, but demand perfect attribution for content, influencers, and PR
11:02 Where your competitors refuse to invest leaves more room for you
14:07 AI hype as a Trojan horse to convince skeptics: if you believe AI is the future, what's the logical conclusion of AI summarizing content?
17:22 AI as both the cause of and a mental model for zero click
19:14 Rand and Gumshoe's AI visibility research: Rand noticed AI gives different answers to the same prompt every time, which made him skeptical of the entire AI rank-tracking industry
24:12 The big finding: you'd need ~1,000 prompts to get the same ranked answer — rank tracking is unreliable. But brand visibility percentage is real.
29:08 AI visibility as a trackable indicator for zero click marketing success
33:36 Myth busting: zero click marketing ≠ zero sales, and it's not just a Google problem — it's every platform

This episode is brought to you by SparkToro — the audience research tool that helps you find where your audience spends time, what they read, watch, and listen to, and who influences them. Learn more at sparktoro.com. And be sure to check out Gumshoe.ai for search and AI visibility.

Edited by Share Your Genius (shareyourgenius.com)

Learn more about Zero Click Marketing and Amanda Natividad:

]]> Thu, 12 Mar 2026 04:00:00 -0700 Amanda Natividad Amanda Natividad 2146 You know the zero click problem is real. But how do you get your CEO or CMO on board — and how do you prove it's working once they are? In this episode, I chat with Rand Fishkin to talk measurement frameworks, his new AI visibility research, and why correlation (not causation) is the name of the game.

Guest: Rand Fishkin, Co-founder and CEO of SparkToro

Key takeaway:

Zero Click Marketing is not about giving up on sales or clicks. It’s about accepting that influence often happens before the click — and measuring that influence more honestly.


Timestamps:
00:00 "All the things that happen in a zero click environment will eventually lead to the same thing that clicks led to"
01:13 What do you tell an executive who believes in zero click but doesn't know what to do next?
04:20 How to start thinking about measurement when there's no single dashboard to point to
07:41 The double standard: executives are comfortable with fuzzy measurement for TV and display ads, but demand perfect attribution for content, influencers, and PR
11:02 Where your competitors refuse to invest leaves more room for you
14:07 AI hype as a Trojan horse to convince skeptics: if you believe AI is the future, what's the logical conclusion of AI summarizing content?
17:22 AI as both the cause of and a mental model for zero click
19:14 Rand and Gumshoe's AI visibility research: Rand noticed AI gives different answers to the same prompt every time, which made him skeptical of the entire AI rank-tracking industry
24:12 The big finding: you'd need ~1,000 prompts to get the same ranked answer — rank tracking is unreliable. But brand visibility percentage is real.
29:08 AI visibility as a trackable indicator for zero click marketing success
33:36 Myth busting: zero click marketing ≠ zero sales, and it's not just a Google problem — it's every platform

This episode is brought to you by SparkToro — the audience research tool that helps you find where your audience spends time, what they read, watch, and listen to, and who influences them. Learn more at sparktoro.com. And be sure to check out Gumshoe.ai for search and AI visibility.

Edited by Share Your Genius (shareyourgenius.com)

Learn more about Zero Click Marketing and Amanda Natividad:

]]> zero click marketing, ai rankings, executive buyin, rand fishkin, sparktoro No What Zero Click Marketing Actually Is 2 2 What Zero Click Marketing Actually Is full 4bc1fb73-dd5f-49a2-8a59-ac7bec71e6d1 https://share.transistor.fm/s/9810456e I (Amanda Natividad) define Zero Click Marketing, share a simple mental model (the ZCM Ladder), and give you a mini playbook you can use this week.

What you’ll learn:

  • What Zero Click Marketing is (and what it isn’t)
  • The ZCM Ladder: Seen → Understood → Remembered → Preferred → Sought out
  • The scoreboard: what to measure when clicks aren’t the whole story
  • 3 moves to start doing ZCM this week (without burning out)
  • And here's your free ZCM one-pager!

Timestamps:
00:00 Zero-click isn’t anti-click. It’s pro-reality.
01:20 The definition (and why it’s not “no clicks”)
03:10 What ZCM is not: “ignore your website,” “post more,” “just brand vibes”
07:10 The ZCM Ladder: Seen → Understood → Remembered → Preferred → Sought out
10:30 Why “remembered” matters in B2B (buyers do most deciding without vendors)
13:40 The scoreboard: leading indicators vs. lagging indicators
16:20 Mini playbook: 3 moves you can try this week

This episode is brought to you by SparkToro — the audience research tool that helps you find where your audience spends time, what they read, watch, and listen to, and who influences them. Learn more at sparktoro.com.

This episode was edited by Share Your Genius (shareyourgenius.com)

Learn more about Zero Click Marketing and Amanda Natividad:

]]> I (Amanda Natividad) define Zero Click Marketing, share a simple mental model (the ZCM Ladder), and give you a mini playbook you can use this week.

What you’ll learn:

  • What Zero Click Marketing is (and what it isn’t)
  • The ZCM Ladder: Seen → Understood → Remembered → Preferred → Sought out
  • The scoreboard: what to measure when clicks aren’t the whole story
  • 3 moves to start doing ZCM this week (without burning out)
  • And here's your free ZCM one-pager!

Timestamps:
00:00 Zero-click isn’t anti-click. It’s pro-reality.
01:20 The definition (and why it’s not “no clicks”)
03:10 What ZCM is not: “ignore your website,” “post more,” “just brand vibes”
07:10 The ZCM Ladder: Seen → Understood → Remembered → Preferred → Sought out
10:30 Why “remembered” matters in B2B (buyers do most deciding without vendors)
13:40 The scoreboard: leading indicators vs. lagging indicators
16:20 Mini playbook: 3 moves you can try this week

This episode is brought to you by SparkToro — the audience research tool that helps you find where your audience spends time, what they read, watch, and listen to, and who influences them. Learn more at sparktoro.com.

This episode was edited by Share Your Genius (shareyourgenius.com)

Learn more about Zero Click Marketing and Amanda Natividad:

]]> Tue, 10 Mar 2026 00:03:00 -0700 Amanda Natividad Amanda Natividad 876 I (Amanda Natividad) define Zero Click Marketing, share a simple mental model (the ZCM Ladder), and give you a mini playbook you can use this week.

What you’ll learn:

  • What Zero Click Marketing is (and what it isn’t)
  • The ZCM Ladder: Seen → Understood → Remembered → Preferred → Sought out
  • The scoreboard: what to measure when clicks aren’t the whole story
  • 3 moves to start doing ZCM this week (without burning out)
  • And here's your free ZCM one-pager!

Timestamps:
00:00 Zero-click isn’t anti-click. It’s pro-reality.
01:20 The definition (and why it’s not “no clicks”)
03:10 What ZCM is not: “ignore your website,” “post more,” “just brand vibes”
07:10 The ZCM Ladder: Seen → Understood → Remembered → Preferred → Sought out
10:30 Why “remembered” matters in B2B (buyers do most deciding without vendors)
13:40 The scoreboard: leading indicators vs. lagging indicators
16:20 Mini playbook: 3 moves you can try this week

This episode is brought to you by SparkToro — the audience research tool that helps you find where your audience spends time, what they read, watch, and listen to, and who influences them. Learn more at sparktoro.com.

This episode was edited by Share Your Genius (shareyourgenius.com)

Learn more about Zero Click Marketing and Amanda Natividad:

]]> zero click marketing, marketing, marketing strategy, b2b marketing, audience research, social media, content marketing, amanda natividad, sparktoro No The Clicks Lie 1 1 The Clicks Lie full 2def42fd-a323-4586-b52d-6b09229936d5 https://share.transistor.fm/s/a01c1324 If clicks are your primary success metric, you're probably undercounting what's working — and over-rewarding what isn't. In the debut episode of Zero Click Marketing, I (Amanda Natividad) make the case that the click-based funnel isn't just outdated, it's actively misleading. And the cost isn't just bad measurement — it's bad decisions.

In this episode:

  • Why the click-based funnel made sense for a while — and exactly when it broke
  • How Google, Instagram, LinkedIn, TikTok, and X all quietly started hoarding traffic 
  • What "dark social" is, and why it's a bigger deal than most teams realize
  • Why AI tools like ChatGPT are the next frontier of zero-click — and what that means for your brand
  • The 95/5 rule: why optimizing for conversions means ignoring 80% of your future buyers
  • Amanda's own story: how she grew from 1,000 to 100,000+ followers without ever spending a dime

Key insight from this episode:

"When you stop optimizing for the click and start optimizing for genuine value in the platform, you end up with better clicks — more intentional ones from people who actually want to be there."

This episode is brought to you by SparkToro — the audience research tool that helps you find where your audience spends time, what they read, watch, and listen to, and who influences them. Learn more at sparktoro.com.

This episode was edited by Share Your Genius (shareyourgenius.com)

Learn more about Zero Click Marketing and Amanda Natividad:


]]> If clicks are your primary success metric, you're probably undercounting what's working — and over-rewarding what isn't. In the debut episode of Zero Click Marketing, I (Amanda Natividad) make the case that the click-based funnel isn't just outdated, it's actively misleading. And the cost isn't just bad measurement — it's bad decisions.

In this episode:

  • Why the click-based funnel made sense for a while — and exactly when it broke
  • How Google, Instagram, LinkedIn, TikTok, and X all quietly started hoarding traffic 
  • What "dark social" is, and why it's a bigger deal than most teams realize
  • Why AI tools like ChatGPT are the next frontier of zero-click — and what that means for your brand
  • The 95/5 rule: why optimizing for conversions means ignoring 80% of your future buyers
  • Amanda's own story: how she grew from 1,000 to 100,000+ followers without ever spending a dime

Key insight from this episode:

"When you stop optimizing for the click and start optimizing for genuine value in the platform, you end up with better clicks — more intentional ones from people who actually want to be there."

This episode is brought to you by SparkToro — the audience research tool that helps you find where your audience spends time, what they read, watch, and listen to, and who influences them. Learn more at sparktoro.com.

This episode was edited by Share Your Genius (shareyourgenius.com)

Learn more about Zero Click Marketing and Amanda Natividad:


]]> Mon, 09 Mar 2026 17:47:36 -0700 Amanda Natividad Amanda Natividad 830 If clicks are your primary success metric, you're probably undercounting what's working — and over-rewarding what isn't. In the debut episode of Zero Click Marketing, I (Amanda Natividad) make the case that the click-based funnel isn't just outdated, it's actively misleading. And the cost isn't just bad measurement — it's bad decisions.

In this episode:

  • Why the click-based funnel made sense for a while — and exactly when it broke
  • How Google, Instagram, LinkedIn, TikTok, and X all quietly started hoarding traffic 
  • What "dark social" is, and why it's a bigger deal than most teams realize
  • Why AI tools like ChatGPT are the next frontier of zero-click — and what that means for your brand
  • The 95/5 rule: why optimizing for conversions means ignoring 80% of your future buyers
  • Amanda's own story: how she grew from 1,000 to 100,000+ followers without ever spending a dime

Key insight from this episode:

"When you stop optimizing for the click and start optimizing for genuine value in the platform, you end up with better clicks — more intentional ones from people who actually want to be there."

This episode is brought to you by SparkToro — the audience research tool that helps you find where your audience spends time, what they read, watch, and listen to, and who influences them. Learn more at sparktoro.com.

This episode was edited by Share Your Genius (shareyourgenius.com)

Learn more about Zero Click Marketing and Amanda Natividad:


]]> zero click marketing, marketing, marketing strategy, b2b marketing, audience research, social media, content marketing, amanda natividad, sparktoro No