YouTube Marketing Podcast

The New Engage Video Strategy Book by Ben Amos

Dane Golden, YouTube Consultant and Coach — Thu, 06 Feb 2025 18:00:00 -0800

It's time to revolutionize your video marketing strategy! So I spoke to Ben Amos, who has written "Engage: The Definitive Guide to Video Strategy for Business." Because in today's digital-first world, video isn't optional—it's essential. In his book, Ben reveals the proven 7-step framework to plan, create, and distribute videos that deliver real results.

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SPECIAL GUEST:
Ben Amos, author of "Engage: The Definitive Guide to Video Strategy for Business." Find Ben's podcast, services and masterclass at EngageVideoMarketing.com. And see his book at EngageVideoMarketing.com/book or on Amazon.

HOST: The VidAction Podcast is hosted by:
- Dane Golden, YouTube Consultant
VidAction.tv | LinkedIn | YouTube

SHOW NOTES AND EPISODE PAGE

How to Fix Your YouTube Marketing Funnel - with Jamar Diggs

Dane Golden, YouTube Consultant and Coach — Tue, 06 Aug 2024 16:00:00 -0700

“Turning your YouTube channel into a lead generation activity can happen by just doing two strategic videos a month. You do not have to post every week. If you are being really strategic in the type of content that you post up there, just two videos a month will do the job.”
– Jamar Diggs

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SPECIAL GUEST:
– Jamar Diggs, YouTube Consultant
JamarDiggs.com | Jamar’s “YouTube Strategy Sprint” | Jamar’s “Low Lift Club” | Tell Jamar you heard about him on the VidAction podcast with Dane Golden!

HOST: The VidAction Podcast is hosted by:
– Dane Golden, YouTube Consultant
VidAction.tv | LinkedIn | YouTube

EPISODE WEBSITE

The Funded YouTuber from GigaStar with Desiree Martinez

Dane Golden, YouTube Consultant — Mon, 29 Jul 2024 20:00:00 -0700

"As a YouTuber, you need to make sure that you're approaching what you're doing like a business. You need to remember that when you're going into content creation, you're going to reach a point in what you're doing where you're going to start asking yourself questions about money and is this worth doing,"
- Desiree Martinez

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SPECIAL GUEST:
- Desiree Martinez | The Funded YouTuber Podcast | The Cast Agency

HOST: The VidAction Podcast is hosted by:
- Dane Golden, YouTube Consultant
VidAction.tv | LinkedIn | YouTube

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Your YouTube Audience Just Got MUCH BIGGER (with Brett Snelgrove)

Dane Golden, YouTube Consultant — Fri, 08 Sep 2023 18:00:00 -0700

If you're trying to up your game with video marketing on YouTube or other platforms, you really have got to understand that social media, YouTube, it's international. It's not just America, not just the UK, not just English, because it's the entire world.

So you really want to understand how to do multilingual properties on YouTube, Facebook, etc. We've got an expert here, Brett Snelgrove, who's worked for some amazing companies. Now he's helping you specifically today to tell you about the new YouTube feature that enables you to put in audio tracks (or dubbing, if you like) so your viewers can hear videos in their native languages. This is going to be a big trend, don't miss it.

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SPECIAL GUEST:
- Brett Snelgrove - LinkedIn

HOST: The VidAction Podcast is hosted by:
- Dane Golden, YouTube Consultant
VidAction.tv | LinkedIn | YouTube

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How to Grow Your Membership Community | Rob Balasabas of Uscreen

Dane Golden, a top YouTube Consultant — Wed, 23 Aug 2023 21:00:00 -0700

If you're trying to grow your membership community, you're going to do a lot of video. There are a lot of factors to consider, so we asked Rob Balasabas to tell us the top things you need to know about your membership (or you might call it a video membership). There are three main parts to a great membership, including:

1) Your content library (on-demand content)
2) Access to you, the thought leader and your thought leader team, typically through live streams
3) Your private, gated, online community.

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SPECIAL GUEST: Rob Balasabas of Uscreen.tv

HOST: The VidAction Podcast is hosted by:
- Dane Golden, YouTube Consultant
VidAction.tv | LinkedIn | YouTube

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Top 5 Tips To Crush It On YouTube For Business - With Cyan Cooper of 100c

Top YouTube Consultants Dane Golden and Shelly Saves The Day — Sat, 05 Aug 2023 15:00:00 -0700

If you're using video marketing to grow your business, that's great. But how exactly do you do it? Today we've got a special guest, Cyan "Cy" Cooper, who's going to help you crush it on YouTube with his top five steps. Step 1? Find your audience, the ideal person who you want to sell to.

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SPECIAL GUEST: Cyan "Cy" Cooper - 100c

HOST: The VidAction Podcast is hosted by:
- Dane Golden, YouTube Consultant
VidAction.tv | LinkedIn | YouTube
- Shelly Saves The Day - Shelly.video

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If YouTube died today... How would it affect your business?

Top YouTube Consultants Dane Golden and Shelly Saves The Day — Fri, 28 Jul 2023 13:00:00 -0700

What if YouTube died today? Would it hurt your business? How would it change your video marketing?

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HOSTS: The VidAction Podcast is hosted by:
- Dane Golden, a top YouTube Consultant
VidAction.tv | LinkedIn | YouTube
- Shelly Saves The Day - ContentMinis

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YouTube Marketing Mistakes To Avoid

Top YouTube Consultants Dane Golden and Shelly Saves The Day — Wed, 19 Jul 2023 12:00:00 -0700

If you're doing video marketing on YouTube to grow your business, that's a smart move. But there are some mistakes that everyone makes that we're going to try to help you avoid. And one of my first mistakes that I recommend people don't do, is don't invest in a huge video production budget before you really know what you're going to do. That can be a lot of money you put in the wrong direction. Today, Shelly and I will cover more great tips like this. - Dane

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HOSTS: The VidAction Podcast is hosted by:
- Dane Golden, a top YouTube Consultant
VidAction.tv | LinkedIn | YouTube
- Shelly Saves The Day - ContentMinis

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How To Dominate On YouTube With Awesome Thumbnails

Top YouTube Consultants Dane Golden and Shelly Saves The Day — Fri, 14 Jul 2023 14:00:00 -0700

If you're doing video marketing to grow your business - whether you're trying to get more sales, whether you're trying to get more leads, whether you're trying to grow your membership - one thing you've got to be working on is doing better YouTube thumbnails. Because if you don't get clicks, you don't get views. Today we'll help you dominate on YouTube with awesome thumbnails.

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HOSTS: The VidAction Podcast is hosted by:
- Dane Golden, a top YouTube Consultant
VidAction.tv | LinkedIn | YouTube
- Shelly Saves The Day - ContentMinis

LINKS:
CustomThumbnails

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How To Get Started With YouTube Marketing

Top YouTube Consultants Dane Golden and Shelly Saves The Day — Mon, 10 Jul 2023 12:00:00 -0700

Sure, you know you need to get started with video marketing on YouTube, but how do you do it, exactly? Today we walk you though the essentials.

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HOSTS: The VidAction Podcast is hosted by:
- Dane Golden, a top YouTube Consultant
VidAction.tv | LinkedIn | YouTube
- Shelly Saves The Day - ContentMinis

LINKS:
- Shelly's iMovie Made Easy course - https://imoviemadeeasy.com/
- Logitech Brio 4K webcam - https://amzn.to/44jMwnR
- Audio Cleanup with Adobe Enhance - https://podcast.adobe.com/enhance
- Basic Microphone: Audio-Technica AT2020USB+ https://amzn.to/3PMipAP
- Canva Magic Write https://www.canva.com/magic-write/

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How Your Customers Are Watching YouTube

Top YouTube Consultants Dane Golden and Shelly Saves The Day — Mon, 19 Jun 2023 20:00:00 -0700

You know your customers are on YouTube. They're watching something - but what are they watching? The question is, are they watching you? Are they finding you? And do they even know they need you? Today we talk about how to get your customers to find you, specifically.

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HOSTS: The VidAction Podcast is hosted by:
- Dane Golden, a top YouTube Consultant
VidAction.tv | LinkedIn | YouTube
- Shelly Saves The Day - ContentMinis

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How to Repurpose YouTube Videos with ContentMinis.com

Top YouTube Consultants Dane Golden and Shelly Saves The Day — Fri, 26 May 2023 11:00:00 -0700

You have got to be repurposing your YouTube content! If you just make it once you have wasted time, because this is a useful asset that you can use in multiple ways. Is it content multiplication? Content repurposing? Some other thing? It's all the above, because it all falls under distribution and it all falls under being able to extract from what you've already done so that you can distribute more.

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HOSTS: The VidAction Podcast is hosted by:
- Dane Golden, a top YouTube Consultant
VidAction.tv | LinkedIn | YouTube
- Shelly Saves The Day - ContentMinis

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The YouTube Community Tab for Marketers

Top YouTube Consultants Dane Golden and Shelly Saves The Day — Mon, 15 May 2023 11:00:00 -0700

Marketers are missing out on using the YouTube Community Tab. This is a social-media feed-type tool which can show your text posts, polls, and even carousel photos. Importantly, these can show even to people who are not subscribers, so it's a great way to engage and build that audience that you're building on YouTube.

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HOSTS: The VidAction Podcast is hosted by:
- Dane Golden, a top YouTube Consultant
VidAction.tv | LinkedIn | YouTube
- Shelly Saves The Day - ContentMinis

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How To Do YouTube For Your Business With Zero Budget

YouTube Experts Dane Golden and Gwen Miller — Tue, 02 May 2023 14:00:00 -0700

What if you needed to promote and market your business on YouTube but you had zero budget? Could you do it? Yes, you could. Today we'll tell you how.

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HOSTS: The VidAction Podcast is hosted by:
- Dane Golden, a top YouTube Consultant
VidAction.tv | LinkedIn | YouTube
- Gwen Miller - LinkedIn

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YouTube Production and Publishing Checklists

Video Marketing Experts Dane Golden, Gwen Miller and Shelly Saves The Day — Tue, 25 Apr 2023 14:00:00 -0700

Today we're talking about your YouTube production and distribution checklist or publishing checklist, because there can be just a ton of things you need to do to get it right.

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HOSTS: The VidAction Podcast is hosted by:
- Dane Golden, a top YouTube Consultant
VidAction.tv | LinkedIn | YouTube
- Gwen Miller - LinkedIn
- Shelly Saves The Day - Shelly.video

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Video and the Customer Journey and/or Funnel

Top YouTube Experts Dane Golden and Shelly Saves The Day — Fri, 21 Apr 2023 13:00:00 -0700

In today's world, video is essential to the customer journey and or funnel. Today we're talking about how YouTube fits into the funnel, and at what stages other types of social video, personal video, webinars and other videos fit into that customer journey at various stages.

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HOSTS: The VidAction Podcast is hosted by:
- Dane Golden, a top YouTube Consultant
VidAction.tv | LinkedIn | YouTube
- Shelly Saves The Day - Shelly.video

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Software to Make YouTube Better

Video Marketing Experts Dane Golden, Gwen Miller and Shelly Saves The Day — Mon, 03 Apr 2023 15:00:00 -0700

YouTube is essentially a media software platform. But it can't work entirely alone. Today we'll give you our top software picks to help you do YouTube and video marketing better.

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HOSTS: The VidAction Podcast is hosted by:
- Dane Golden, a top YouTube Consultant
VidAction.tv | LinkedIn | YouTube
- Gwen Miller - LinkedIn
- Shelly Saves The Day - ShellySavesTheDay.com

Here's our recommended software tools for this episode:

Dane's Recommendations:

Embed Plus - Customize your YouTube embeds
Screenflow - Easy-to-learn video editing software
PromptSmart - Teleprompter software
Vimeo - video hosting
ConvertKit - email service
IconScout - graphics and Lottiefiles resources
Custom Thumbnails - thumbnail design services

Shelly's Recommendations:

Recut - Removes dead space in your rough-cut files - Save $10
Ecamm - My Favorite for Streaming! Try Ecamm for yourself for 14 days FREE
Install TubeBuddy for free to help you get the most out of YouTube! Get 14 days free of TubeBuddy by using this link. Use Code "ShellysBuddy" to save 20%!
Descript - video editor
Genius Link - make more revenue from your links
Canva "Magic Write" - (or other AI help generators, Jasper, ChatGPT)
ContentMinis.com - Shelly's service - Your content, just smaller.

Gwen's Recommendations:

Google Docs and Google Sheets - get organized
Video Teleprompter - teleprompter for your phone
Frame.io - Editing collaboration software
Notion - connected workspace for greater productivity
VidIQ - YouTube keyword research and recommendations
Tubular Labs - social video intelligence
VideoAmigo - all-in-one platform unlocking YouTube insights
SocialBlade - analytics made easy.
Noxinfluencer - influencer marketing tools
Rev - manual video captions
Photoshop - photo and graphic editing
Premiere - video editing suite

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YouTube Ads Pros and Cons

Video Marketing Experts Dane Golden, Gwen Miller and Shelly Saves The Day — Thu, 23 Mar 2023 11:00:00 -0700

Should you use YouTube Ads? Maybe - it depends on your goals, if you have the budget, and if you can do it the right way. Today we're talking about the pros and cons.

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HOSTS: The VidAction Podcast is hosted by:
- Dane Golden, a top YouTube Consultant
VidAction.tv | LinkedIn | YouTube
- Gwen Miller - LinkedIn
- Shelly Saves The Day - ShellySavesTheDay.com

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How To Build Your YouTube Team

Video Marketing Experts Dane Golden, Gwen Miller and Shelly Saves The Day — Thu, 02 Mar 2023 13:00:00 -0800

Today we're talking about how to build your YouTube team. Should you build your team person-by-person and hire them in-house? Or do you want to get consultants, or contractors, or an agency to help you with your YouTube channel? Today we'll tell you.

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HOSTS: The VidAction Podcast is hosted by:
- Dane Golden, a top YouTube Consultant
VidAction.tv | LinkedIn | YouTube
- Gwen Miller - LinkedIn
- Shelly Saves The Day - ShellySavesTheDay.com

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How To Repurpose YouTube Videos

Video Marketing Experts Dane Golden, Gwen Miller and Shelly Saves The Day — Sun, 26 Feb 2023 20:00:00 -0800

What happens after you've produced your YouTube videos and you want to repurpose them for other platforms or other uses? What are some of the options and methods you can follow? Today we'll tell you (and BTW check out Shelly's website: https://www.contentminis.com)

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HOSTS: The VidAction Podcast is hosted by:
- Dane Golden, a top YouTube Consultant
VidAction.tv | LinkedIn | YouTube
- Gwen Miller - LinkedIn
- Shelly Saves The Day - ShellySavesTheDay.com

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YouTube Marketing and Layoffs

Video Marketing Experts Dane Golden, Gwen Miller and Shelly Saves The Day — Tue, 14 Feb 2023 14:00:00 -0800

Wow, there's been a lot of layoffs lately. This is, of course, a very difficult time for the people being laid off. But also, for those who are still with the business, how will this affect the management of your YouTube channel? Today we'll tell you how to get through it as best you can.

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HOSTS: The VidAction Podcast is hosted by:
- Dane Golden, a top YouTube Consultant
VidAction.tv | LinkedIn | YouTube
- Gwen Miller - LinkedIn
- Shelly Saves The Day - ShellySavesTheDay.com

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Fix These Gaps In Your YouTube Business Strategy

Video Marketing Experts Dane Golden, Gwen Miller and Shelly Saves The Day — Mon, 30 Jan 2023 13:00:00 -0800

OK, so you're doing some things that are working for you on YouTube. But you've got some gaps in your YouTube business strategy. Today we tell you where they are.

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We Run Your YouTube Channel For A Day

Video Marketing Experts Dane Golden, Gwen Miller and Shelly Saves The Day — Wed, 18 Jan 2023 19:00:00 -0800

You're a business and you don't know how to do YouTube. No problem! We're going to pretend we're running your YouTube channel today, and suggest how to do YouTube for different kinds of businesses like yours!

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HOSTS: The VidAction Podcast is hosted by:
- Dane Golden, a top YouTube Consultant
VidAction.tv | LinkedIn | YouTube
- Gwen Miller - LinkedIn
- Shelly Saves The Day - ShellySavesTheDay.com

Here's Gwen's TikTok links that we talked about:

1. Kirill's sleep and work schedule:
https://www.tiktok.com/@vilpe_global/video/7114268355208416517

2. Customer's car is possessed:
https://www.tiktok.com/@publicsafetydirect/video/7023485997237193990

3. Asking what car a car salesman would NOT buy:
https://www.tiktok.com/t/ZTRpjG1pF/

4. Dog delivers cupcakes:
https://www.tiktok.com/t/ZTRpkHotN/

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How To Do YouTube Hooks And Intros That Keep People Watching

Video Marketing Experts Dane Golden, Gwen Miller and Shelly Saves The Day — Thu, 15 Dec 2022 10:00:00 -0800

If you don't hook the viewer in the first few seconds, it doesn't matter how good your YouTube video is overall. So today we go through the top ways to craft hooks and intros that keep your viewer watching.

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HOSTS: The VidAction Podcast is hosted by:
- Dane Golden, a top YouTube Consultant - VidAction.tv | LinkedIn | YouTube
- Gwen Miller - LinkedIn
- Shelly Saves The Day - ShellySavesTheDay.com

AFFILIATE LINKS:

Descript - A new, better way of editing YouTube videos.
TubeBuddy - Excellent overall channel management and topic research.
Rev.com - Get manual captions for better YouTube SEO.
VidIQ - Great helping you find the topics that can get highest views.

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Video Marketing Holiday Shopping Guide

Video Marketing Experts Dane Golden, Gwen Miller and Shelly Saves The Day — Mon, 21 Nov 2022 15:00:00 -0800

Here's our Video Marketing Holiday Shopping Guide with all our recommendations for you.

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HOSTS: The VidAction Podcast is hosted by:
- Dane Golden, a top YouTube Consultant - VidAction.tv | LinkedIn | YouTube
- Gwen Miller - LinkedIn
- Shelly Saves The Day - ShellySavesTheDay.com

Video Marketing Holiday Shopping Guide

Descript Video Editor - Dane
Descript Video Editor - Shelly
Continuity Camera iPhone Mount - Dane
MiiKARE Continuity Camera Magnetic iPhone Mount - Dane
Mophie power brick - Shelly
Anker PowerCore+ - Dane
HemingwayApp - Dane and Shelly
DJI Mic Wireless Lavalier Microphone with 2 Transmitters and 1 Receiver - Shelly
Smallrig Handheld Mic Adapter - Shelly
Insta360 Magnet Pendant - Shelly
Deity V-Mic D4 Mini Video Microphone - Dane
Rode VideoMic Me-L iPhone Microphone - Dane
Neumann Vocal Condenser Microphone, Black (TLM 102 MT) - Dane
Blue Yeti Mic - Shelly
Shure mv88 Mic - Shelly
Pergear Mini Teleprompter for Smartphone - Dane
Promptsmart Teleprompter Software - Dane
Recut - gap removing video editor - Shelly
BUBM Travel Gadgets Bags - Dane
Sony ZV-1 - Shelly
Niceyrig vlog mirror - Shelly
Ulanzi mini light - Shelly (Dane just bought, too!)
LottieFiles - tiny free video animations - Dane
IconScout - Dane
Ecamm - Shelly
Popl NFC Digital Business Card for Back of Phone - Dane
Eucos phone stand - 62" - Shelly
OneTab Chrome Extension - save your tabs - Dane
TubeBuddy - 14 days free - Use Code ShellysBuddy to save 20%! - Shelly
Shure SE215 PRO Wired Earbuds - Dane
USB-C to USB 3.0 Adapter 2 Pack - Dane
USB Hub - Dane's is sold out but this will do - Dane
Innogear heavy duty mic arm - Shelly
Neewer Large Sturdier Microphone Stand - Dane
ULANZI 3-Arm Desk Stand and Boom Arm - Dane
Continuous battery sup

How To Get More YouTube Subscribers For Your Business

Video Marketing Experts Dane Golden and Shelly Saves The Day — Thu, 10 Nov 2022 12:00:00 -0800

OK, great - you've got a YouTube channel for your business. Now, how do you get more subscribers? Today we'll tell you.

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AFFILIATE LINKS* :

TubeBuddy - Excellent overall channel management and topic research.
Rev.com - Get manual captions for better YouTube SEO.
VidIQ - Great helping you find the topics that can get highest views.

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YouTube Secrets Book with Sean Cannell [Updated Tips]

Video Marketing Experts Dane Golden, Gwen Miller and Shelly Saves The Day — Thu, 27 Oct 2022 11:00:00 -0700

Sean Cannell has been educating YouTubers to the tune of upwards of 2 million subscribers over the past more than a decade on his Think Media channel. Now, with his Video Influencers co-author Benji Travis, they've released and updated version of their book, "YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer." Today he gives us a preview of some incredible tips from the book.

"YouTube Secrets" can be found at TubeSecretsBook.com - and on Amazon and Barnes and Noble. Check out Sean and his team on the Think Media YouTube channel.

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AFFILIATE LINKS:

TubeBuddy - Excellent overall channel management and topic research.
Rev.com - Get manual captions for better YouTube SEO.
VidIQ - Great helping you find the topics that can get highest views.

LEARN MORE

YouTube Consultants Explained

Video Marketing Experts Dane Golden, Gwen Miller and Shelly Saves The Day — Mon, 17 Oct 2022 20:00:00 -0700

Today we're talking about the different kinds YouTube consultants. There are a lot of people say they need a YouTube consultant, but what does that really mean? We'll define and give insights into the different types of roles.

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AFFILIATE LINKS:

TubeBuddy - Excellent overall channel management and topic research.
Rev.com - Get manual captions for better YouTube SEO.
VidIQ - Great helping you find the topics that can get highest views.

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5 Kinds Of Videos You Need For Your Business

Video Marketing Experts Dane Golden, Gwen Miller and Shelly Saves The Day — Wed, 05 Oct 2022 16:00:00 -0700

There are 5 kinds of videos that every business must have. Special guest Summer Felix-Mulder from The Draw Shop tells us what they are.

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SPECIAL GUEST: Summer Felix-Mulder of The Draw Shop | SummerMulder.com | LinkedIn

HOSTS: The VidAction Podcast is hosted by:
- Dane Golden, a top YouTube Consultant - VidAction.tv | LinkedIn | YouTube
- Gwen Miller LinkedIn | Twitter | YouTube

QUOTE:

"The first video [your business needs] is the landing page explainer video. When somebody has clicked on an ad and comes to your landing page, it's the video that's on that page that immediately gets their attention and says, 'Watch me.'"

"That is the video that gets your audience further hooked into what you told them you were going to talk about. It's the continuation of that conversation and people will spend more time on that page because of that video."
- Summer Felix-Mulder

AFFILIATE LINKS:

TubeBuddy - Excellent overall channel management and topic research.
Rev.com - Get manual captions for better YouTube SEO.
VidIQ - Great helping you find the topics that can get highest views.

*DISCLAIMER:
This description may contain affiliate links. When you click them, we may receive a small commission at no extra cost to you.

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New YouTube Shorts Announcements

Video Marketing Experts Dane Golden, Gwen Miller and Shelly Saves The Day — Sat, 24 Sep 2022 13:00:00 -0700

YouTube has made several important announcements about Shorts, Monetization, and Music. Our very own ShellySavesTheDay was "in the Zoom where it happens." Here's our take on the changes.

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AFFILIATE LINKS:

TubeBuddy - Excellent overall channel management and topic research.
Rev.com - Get manual captions for better YouTube SEO.
VidIQ - Great helping you find the topics that can get highest views.

*DISCLAIMER:
This description may contain affiliate links. When you click them, we may receive a small commission at no extra cost to you.

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How To Engage YouTube Viewers Across All Devices

Video Marketing Experts Dane Golden, Gwen Miller and Shelly Saves The Day — Tue, 13 Sep 2022 15:00:00 -0700

How can you know what kind of YouTube video to make, if you don't know where your viewers are watching them? Are they watching on computer? Phone? TV? Tablet, gaming device, or maybe even their wristwatch? As a marketer, you need to be able to make your video watchable and engaging across all these devices. Today we'll show you how.

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AFFILIATE LINKS:

TubeBuddy - Excellent overall channel management and topic research.
Rev.com - Get manual captions for better YouTube SEO.
VidIQ - Great helping you find the topics that can get highest views.

QUOTES:

"It's very key that you understand the makeup of your audience, on what device they're watching you on."
- Gwen Miller

"If you aren't doing huge call-outs with zoom-ins and stuff like that, you're never going be able to keep and retain the people who are watching on mobile"
- Shelly Saves The Day

"We really need to think about what devices people are using. And the algorithm will show the same user different videos depending on where they're logged in."
- Dane Golden

*DISCLAIMER:
This description may contain affiliate links. When you click them, we may receive a small commission at no extra cost to you.

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How To Get YouTube Viewers Coming Back Again

Video Marketing Experts Dane Golden, Gwen Miller and Shelly Saves The Day — Mon, 29 Aug 2022 21:00:00 -0700

It's great if your viewers watch one of your videos. But if you're going to make a strong enough connection to turn them into customers, you've got to get them coming back again and again. But how? Today we're going to tell you how to do this.

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AFFILIATE LINKS:

TubeBuddy - Excellent overall channel management and topic research.
Rev.com - Get manual captions for better YouTube SEO.
VidIQ - Great helping you find the topics that can get highest views.

*DISCLAIMER:
This description may contain affiliate links. When you click them, we may receive a small commission at no extra cost to you.

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Software for YouTube

Video Marketing Experts Dane Golden, Gwen Miller and Shelly Saves The Day — Tue, 23 Aug 2022 05:00:00 -0700

If you're trying to grow your business with YouTube, you're going to need some software tools to help you along. We've got some tools you might want to try, and some links below to check them out.

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HOSTS: The VidAction Podcast is hosted by:
- Dane Golden, a top YouTube Consultant - VidAction.tv | LinkedIn | YouTube
- Gwen Miller LinkedIn | Twitter | YouTube

SOFTWARE FOR YOUTUBE*:
(Non-comprehensive list, in rough order of mention)

*DISCLAIMER:
This description may contain affiliate links. When you click them, we may receive a small commission at no extra cost to you.

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How to Choose YouTube Topics

Video Marketing Experts Dane Golden, Gwen Miller and Shelly Saves The Day — Sun, 14 Aug 2022 22:00:00 -0700

You can do all the fancy video editing and presentations you want, but if you don't hit the right topics, you are not going to get the right viewers. So today we'll show you how to do the right topics for your YouTube channel.

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AFFILIATE LINKS:

TubeBuddy - Excellent overall channel management and topic research.
Rev.com - Get manual captions for better YouTube SEO.
VidIQ - Great helping you find the topics that can get highest views.
Keywords Everywhere - Good for also ranking YouTube videos on Google itself.

*DISCLAIMER:
This description may contain affiliate links. When you click them, we may receive a small commission at no extra cost to you. We only recommend products and services that we've used or have experience with.

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YouTube Studio Demystified

Video Marketing Experts Dane Golden, Gwen Miller and Shelly Saves The Day — Fri, 29 Jul 2022 16:00:00 -0700

The YouTube Studio we're talking about today isn't the room you shoot your videos in. Rather, it's the dashboard with tons of options that YouTube gives you to manage all the features, tools and analytics of your videos. The YouTube Studio includes tabs for content, comments, copyright, monetization, customization, audio library, a special editor and so much more. Let's find out a little more about it today.

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AFFILIATE LINKS* :

TubeBuddy - Excellent overall channel management and topic research.
Rev.com - Get manual captions for better YouTube SEO.
VidIQ - Great helping you find the topics that can get highest views.

LEARN MORE

You Can't Do That On YouTube (Or Can You?)

Video Marketing Experts Dane Golden, Gwen Miller and Shelly Saves The Day — Tue, 14 Jun 2022 16:00:00 -0700

When you're doing business on YouTube, what's against their rules? What is OK? And what's on the bubble? What gives you a "strike" and how bad is it really? And which violations can let other channels run ads on your content? Also, can you "buy views" or "buy subscribers" to make your channel blow up?

How about using copyrighted material from music, TV, movies, or even other channels? Can you import other people's videos from other social media? Can you upload duplicate content of your own to multiple channels? Today we'll talk about this and more.

SUBSCRIBE TODAY!

AFFILIATE LINKS* :

TubeBuddy - Excellent overall channel management and topic research.
Rev.com - Get manual captions for better YouTube SEO.
VidIQ - Great helping you find the topics that can get highest views.
MorningFame - Find out what topics will rank for smaller channels.
Keywords Everywhere - Good for also ranking YouTube videos on Google itself.

What's The Perfect YouTube Video Length?

Video Marketing Experts Dane Golden, Gwen Miller and Shelly Saves The Day — Wed, 08 Jun 2022 06:00:00 -0700

How long should your YouTube videos be? You may have heard two conflicting ideas about the length of your YouTube videos:
1) That you need to keep people watching as long as possible, and
2) That you need to cut out all the fluff. But how do you keep people interested in what you're saying for a long enough amount of time? And how long should that be? Gwen has done a lot of research on this, and today she'll share her insider secrets.

SUBSCRIBE TODAY!

MENTIONED IN THIS VIDEO*

MorningFame - Find out what topics will rank for smaller channels.
TubeBuddy - Excellent overall channel management and topic research.
VidIQ - Great helping you find the topics that can get highest views.
Rev.com - Get manual captions for better YouTube SEO.
Keywords Everywhere - Good for also ranking YouTube videos on Google itself.

* AFFILIATE LINKS:
This description may contain affiliate links. When you click them, we may receive a small commission at no extra cost to you. We only recommend products and services that we've used or have experience with.

How To Rank YouTube Videos On Google

Video Marketing Experts Dane Golden, Gwen Miller and Shelly Saves The Day — Fri, 03 Jun 2022 09:00:00 -0700

You may be paying tens of thousands of dollars to rank your website on the first page of Google. But did you know that you can also rank on that first page of Google for free with your YouTube videos? Here's how to do it.

SUBSCRIBE TODAY!

MENTIONED IN THIS VIDEO*:

MorningFame - Find out what topics will rank for smaller channels.
TubeBuddy - Excellent overall channel management and topic research.
VidIQ - Great helping you find the topics that can get highest views.
Rev.com - Get manual captions for better YouTube SEO.
Keywords Everywhere - Good for also ranking YouTube videos on Google itself.

QUOTE FROM THIS EPISODE:

"Some topics can rank on the Google home page for free from your YouTube channel. And if they end up watching a video that you've helped them with, and you're in the video, you're making a personal connection between you and your business and that viewer."

Why Do People Subscribe To YouTube Channels?

Video Marketing Experts Dane Golden, Gwen Miller and Shelly Saves The Day — Mon, 23 May 2022 15:00:00 -0700

Why do people subscribe to YouTube channels? Does subscribing mean a viewer will see all or most of the YouTube videos from that channel? How and when should creators ask viewers to subscribe? Today we'll tell you how and why.

HOSTS: The Video Marketing Value Podcast is hosted by:
- Dane Golden of VidiUp.tv | LinkedIn | Twitter | YouTube
- Shelly Saves The Day ShellySavesTheDay.com | YouTube

SPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, and Rev.com, and other products and services we recommend.

SOME QUOTES FROM THIS VIDEO:

"YouTube subscribers is probably the number one metric on any social media."
- Dane Golden

"If you've given indications to YouTube that you're not enjoying the content, you're not interacting with it, or you're being presented a thumbnail and you're not clicking on it, it will decrease the likelihood and frequency at which YouTube will serve you up that person's content."
- Shelly Saves The Day

How To Be Safe On YouTube

Video Marketing Experts Dane Golden, Gwen Miller and Shelly Saves The Day — Fri, 06 May 2022 09:00:00 -0700

With both personal safety and brand safety, you've got to understand the YouTube platform, its safety features, and the best way to manage it all. Today we'll give you some tips.

SOME QUOTES FROM THIS VIDEO:

"You have to be very careful that you're not giving out more identifiable features that make [YouTube hosts] much more easy to track down. So one of the rules that we always have is we don't show the front door of your house."
- Gwen Miller

"Not only can you Sharpie-out your address - and you see that a lot on unboxings - but I would go a step further and usually have a UPS box or a PO box."
- Shelly Saves The Day

"One of the videos was a girl just at her school talking, but it showed in the background the name of the school, just slightly obscured. But it was pretty easy to figure out what the name of the school was. And I'm like back to the editor - no, no. You know, we can't do that."
- Dane Golden

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How To Grow Your Own Community Off YouTube

Video Marketing Experts Dane Golden, Gwen Miller and Shelly Saves The Day — Sun, 01 May 2022 21:00:00 -0700

To really grow the business you're generating from YouTube, you're going to have to get your viewers into an off-YouTube community of some sort, like a Facebook group, Discord group, or other options.

PRODUCTS MENTIONED:
- Shelly Saves The Day's "Buy Me A Coffee"
- Dane's Descript Affiliate Link - Descript is a super-simple video editing tool that lets you edit video like a Google Doc.

MORE PODCASTS: VideoMarketingValue.com

YouTube Viewers vs. Customers

Dane Golden, YouTube Consultant and Coach — Mon, 25 Apr 2022 08:00:00 -0700

Is a viewer the same thing as a customer in your YouTube channel? It could be but what is most important for brands and businesses to focus and hone in on is who the ideal viewer or account avatar that they are going for. Dane and Shelly talk about the differences and how to transform that viewer into a customer.

SPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.

PRODUCER: Jason Perrier of Phizzy Studios

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How to be Relatable to Your YouTube Viewers

Dane Golden, YouTube Consultant and Coach — Tue, 19 Apr 2022 10:00:00 -0700

Businesses are not doing a great job at being relatable with the viewer in their YouTube videos. Whether it is not looking at the camera directly or not facing forward towards the camera and you only see the profile. Shelly and Dane break down the best ways that companies and creative types can be more relatable with their viewers.

SPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.

PRODUCER: Jason Perrier of Phizzy Studios

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YouTube Videos We'd Like To See From These Brands

Video Marketing Experts Dane Golden, Gwen Miller and Shelly Saves The Day — Mon, 11 Apr 2022 08:00:00 -0700

We've decided to tell these brands how to make YouTube videos. They didn't ask us, but we told them anyway.

SPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.

PRODUCER: Jason Perrier of Phizzy Studios

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How To Keep YouTube Viewers Coming Back

Dane Golden, YouTube Consultant and Coach — Mon, 04 Apr 2022 08:00:00 -0700

What makes viewers keep coming back to your channel? Is it all about subscribers, or thumbnail clicks? Or are there other ways to get return viewers? Dane and Gwen go through various techniques and reasons why viewers keep coming back to some YouTube channels.

SPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.

PRODUCER: Jason Perrier of Phizzy Studios

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YouTube Shorts Controversy And Business Strategy

Video Marketing Experts Dane Golden, Gwen Miller and Shelly Saves The Day — Mon, 28 Mar 2022 08:00:00 -0700

How do YouTube shorts figure for your business? Is it something you should dip your toes into and what approach should you have. Shelly, Gwen and Dane give you the best strategies on ways to use YouTube Shorts for your business.

SPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.

PRODUCER: Jason Perrier of Phizzy Studios

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Not All YouTube Views Are Created Equal

Video Marketing Experts Dane Golden, Gwen Miller and Shelly Saves The Day — Mon, 21 Mar 2022 08:00:00 -0700

What kind of views do you want for your channel? It is easy to get a million views but what about reaching the right type of viewer. Shelly, Gwen and Dane go over how to get the best type of viewer, organic vs paid, and how niche should you go.

SPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.

PRODUCER: Jason Perrier of Phizzy Studios

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How Amazon Video Will Destroy YouTube (Maybe)

Video Marketing Experts Dane Golden, Gwen Miller and Shelly Saves The Day — Mon, 14 Mar 2022 06:00:00 -0700

Amazon Video is making huge moves into shoppable video, and Shelly Saves The Day is telling us how she's making it happen as a creator on the platform.

SPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.

PRODUCER: Jason Perrier of Phizzy Studios

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What’s The Goal of Your YouTube Channel [For Business]?

Video Marketing Experts Dane Golden and Gwen Miller — Sun, 06 Mar 2022 21:00:00 -0800

Let's stop a second and just ask, why are you doing a YouTube channel for your business at all? What's the goal? If you don't know the goal, you can't accomplish that goal. Is it just views? What if the views are by people who would never be your customers? How should you think about subscribers, clicks, and other metrics? Should you try to track leads? And if you do, what's the best way to track them?

SPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.

PRODUCER: Jason Perrier of Phizzy Studios

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How To Choose Great YouTube Topics

Video Marketing Experts Dane Golden and Gwen Miller — Mon, 28 Feb 2022 10:00:00 -0800

Uploading videos to your YouTube business channel is the easy part. The hard part is choosing which topics to make videos about. We take a look at how you choose which topics will help your channel, and your customers, the most.

SPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.

PRODUCER: Jason Perrier of Phizzy Studios

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How People Watch YouTube For Business

Video Marketing Experts Dane Golden and Gwen Miller — Tue, 22 Feb 2022 08:00:00 -0800

How someone watches your YouTube business videos depends, in some part on what device they're using to watch them. So if someone is watching on a phone (mobile), they might watch for shorter than if they're watching on TV. But someone watching on tablet might actually prefer a different video than when they're watching on their computer. But how can you make one piece of content that satisfies all platforms?

SPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.

PRODUCER: Jason Perrier of Phizzy Studios

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What Video Wins

Dane Golden, YouTube Consultant and Coach — Mon, 14 Feb 2022 08:00:00 -0800

So - how do you tell if a business’s video did a good job or not? Subscribers? watch time, views, drove more leads? Influencer video drove more general business? Email signups? What about Google searches, did they increase for that brand during that time? What about overall views of other videos on the channel?

SPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.

PRODUCER: Jason Perrier of Phizzy Studios

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How To Start a New YouTube Channel for Your Business

Video Marketing Experts Dane Golden and Gwen Miller — Mon, 07 Feb 2022 08:00:00 -0800

What if you were suddenly put in charge of the YouTube channel for your business on Monday with no experience, and told you needed to have your YouTube channel online with a video or two on Friday? What would you do? Today we tell you.

SPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.

PRODUCER: Jason Perrier of Phizzy Studios

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YouTube Call-To-Actions

Video Marketing Experts Dane Golden and Gwen Miller — Wed, 02 Feb 2022 08:00:00 -0800

What should you ask your viewers to do in a YouTube video? In marketing we call this the “call-to-action.” Should you ask viewers to like, subscribe, comment, download something, watch another video, or buy something? Or do you ask something different? And importantly, when do ask them? Today we’ll give you some answers.

SPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.

PRODUCER: Jason Perrier of Phizzy Studios

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YouTube Stories vs. Education

Video Marketing Experts Dane Golden and Gwen Miller — Wed, 26 Jan 2022 08:00:00 -0800

We break down the differences between emphasizing stories vs. education in YouTube videos for business. What types of storytelling are there? How can companies use them as standalone techniques, and how can they combine them? Today we’ll tell you how.

SPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.

PRODUCER: Jason Perrier of Phizzy Studios

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How To Do Shoppable Videos Best

Video Marketing Experts Dane Golden and Gwen Miller — Wed, 12 Jan 2022 08:00:00 -0800

We take a look at shoppable videos: What are they? Which platforms are doing them best? How can you do them? Dane and Gwen, with special co-host Shelly share their experience with how shoppable videos work, how China is a step ahead, how Amazon does it, and how YouTube could give creators the opportunity to sell products right from their videos.

SPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.

PRODUCER: Jason Perrier of Phizzy Studios

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How To Do YouTube Comments Better

Video Marketing Experts Dane Golden and Gwen Miller — Wed, 22 Dec 2021 08:00:00 -0800

YouTube comments can really make your channel become a two-way conversation between you and your viewers. Dane and Gwen go through the different ways you can use comments to increase your channels' viewership, how you can hurt your channel by banning comments and ways to deal with negative comments.

HOSTS: The Video Marketing Value Podcast is hosted by:
- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube
- Gwen Miller LinkedIn | Twitter

SPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.

PRODUCER: Jason Perrier of Phizzy Studios

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YouTube Influencer Marketing ROI

Video Marketing Experts Dane Golden and Gwen Miller — Wed, 17 Nov 2021 08:00:00 -0800

As a business, you know that influencer marketing on YouTube can be extremely valuable in getting the word out to potential customers. But how do you choose which YouTube creators to work with? How do you know what value to place on them? And how do you know afterwards what kind of value you've gotten. In this episode, Gwen shares with Dane and the listeners how to track your return on investment (ROI) from your YouTube influencer marketing campaigns.

HOSTS: The Video Marketing Value Podcast is hosted by:
- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube
- Gwen Miller LinkedIn | Twitter

SPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.

PRODUCER: Jason Perrier of Phizzy Studios

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Thumbnail Faces That Get Clicks

Video Marketing Experts Dane Golden and Gwen Miller — Wed, 10 Nov 2021 08:00:00 -0800

If you're like a lot of creators, when you shooting your videos, you've got to make sure you take some still images to use in your thumbnails, too. Dane has his clients do it a different way, in that he has them do a photo shoot where they imagine having different emotions, which makes them have different facial expressions, like fear, anger, joy, disgust, surprise, curiosity and regret. He's got 60 questions that are designed to elicit these emotions. He then takes these images and has several choices to choose from when creating thumbnails for his clients.

See Dane and Gwen make funny faces.

Watch the full livestream

Links: RemoveBG | Canva

HOSTS: The Video Marketing Value Podcast is hosted by:
- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube
- Gwen Miller LinkedIn | Twitter

SPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.

PRODUCER: Jason Perrier of Phizzy Studios

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YouTube B-Roll

Video Marketing Experts Dane Golden and Gwen Miller — Wed, 03 Nov 2021 08:00:00 -0700

Does adding B-roll footage to your video on YouTube help or hinder your views and watch times. Gwen and Dane take a look if B-roll really does help. They also define what exactly is B-roll footage and what kind of B-roll footage should you add and how to your videos.

HOSTS: The Video Marketing Value Podcast is hosted by:
- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube
- Gwen Miller LinkedIn | Twitter

SPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.

PRODUCER: Jason Perrier of Phizzy Studios

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Returning YouTube Viewers

Video Marketing Experts Dane Golden and Gwen Miller — Wed, 27 Oct 2021 08:00:00 -0700

YouTube is now emphasizing the "returning viewers" analytic as a top factor in deciding which YouTube channels should be rewarded with more views. But it's a little complicated to explain the first time. Gwen gets it but Dane is still learning, so she explains some things to him. To do this, we talk about what exactly is a YouTube view, as well as how unique viewers and new viewers are measured.

HOSTS: The Video Marketing Value Podcast is hosted by:
- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube
- Gwen Miller LinkedIn | Twitter

SPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.

PRODUCER: Jason Perrier of Phizzy Studios

Dane Golden:

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How To Start A YouTube Channel For Your Business

Video Marketing Experts Dane Golden and Gwen Miller — Thu, 21 Oct 2021 08:00:00 -0700

Starting a YouTube channel for your business can be daunting. Dane and Gwen break down the basics so that you know a few things before you turn on the camera and hit record.

HOSTS: The Video Marketing Value Podcast is hosted by:
- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube
- Gwen Miller LinkedIn | Twitter

SPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.

PRODUCER: Jason Perrier of Phizzy Studios

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Should You Share YouTube Videos?

Video Marketing Experts Dane Golden and Gwen Miller — Wed, 13 Oct 2021 08:00:00 -0700

Should you share your videos and to who if you want to grow your YouTube channel? With YouTube going through a transitional change in viewership Dane and Gwen break down how you should share your videos, to which platform and who is the best to share with if you want to grow your channel.

HOSTS: The Video Marketing Value Podcast is hosted by:
- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube
- Gwen Miller LinkedIn | Twitter

SPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.

PRODUCER: Jason Perrier of Phizzy Studios

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New YouTube Analytics 2021

Video Marketing Experts Dane Golden and Gwen Miller — Wed, 06 Oct 2021 08:00:00 -0700

What’s new in YouTube analytics? Dane and Gwen break down all the new updates to the analytics section in YouTube Studio, how to read the new retention graphics, and which analytics you should really pay attention to. Keep listening for all the truth bombs that Gwen throws down.

HOSTS: The Video Marketing Value Podcast is hosted by:
- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube
- Gwen Miller LinkedIn | Twitter

SPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.

PRODUCER: Jason Perrier of Phizzy Studios

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How To Maximize YouTube Watch Time With Audience Retention - With Adrian Lurie Of Dragonfruit Media

Video Marketing Experts Dane Golden and Gwen Miller — Tue, 28 Sep 2021 21:00:00 -0700

The longer someone watches a video, the more YouTube will recommend that video to others. Audience retention is key, and Adrian Lurie of Dragonfruit Media joins us to talk about his process to maximize YouTube watch time.

GUEST: Adrian Lurie – Dragonfruit Media – dragonfruitmedia.co/dane (download)

HOSTS: The Video Marketing Value Podcast is hosted by:
- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube
- Gwen Miller LinkedIn | Twitter

SPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.

PRODUCER: Jason Perrier of Phizzy Studios

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YouTube Views, Subs And Likes - Which Is Better?

Video Marketing Experts Dane Golden and Gwen Miller — Wed, 22 Sep 2021 08:00:00 -0700

Which is better for your YouTube account: views, likes or subs? Not sure? What should you focus on and which should you ultimately ignore? Today Dane and Gwen give you the lowdown on what YouTube specifically looks for when recommending your videos, and brands and businesses look at now to determine if a channel is successful.

SPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.

PRODUCER: Jason Perrier of Phizzy Studios

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YouTube End Screen - Explained

Video Marketing Experts Dane Golden and Gwen Miller — Wed, 15 Sep 2021 08:00:00 -0700

Think your YouTube is done after you have uploaded it? Nope! The end screen is just as important as the intro to get the viewer to click through and keep watching your other videos. Today Dane and Gwen give you all the facts on the YouTube end screen. How it has evolved, what can you put on there, how many can you put there, what things should you put on there and how should you time your end screen.

SPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.

PRODUCER: Jason Perrier of Phizzy Studios

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Does Text Matter On YouTube?

Video Marketing Experts Dane Golden and Gwen Miller — Wed, 01 Sep 2021 06:00:00 -0700

Think YouTube is all about video? Nope! Text like titles, descriptions, and captions and more are all important to helping YouTube put your videos in front of the right viewers. But there are also some YouTube text, like keyword tags, that may not be as valuable as you think. Today, Gwen and Dane go through the different ways you can add text to your YouTube videos to help them get more views.

SPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.

PRODUCER: Jason Perrier of Phizzy Studios

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YouTube Views - Explained

Video Marketing Experts Dane Golden and Gwen Miller — Wed, 25 Aug 2021 08:00:00 -0700

So you think you know what a YouTube view is? Think again! What, exactly is a YouTube view, really? Today, Gwen and Dane take a look at YouTube views, explain how long viewers have to watch for a view to really be a view, and is there a difference between paid views with YouTube ads, and regular-old organic YouTube views.

SPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.

PRODUCER: Jason Perrier of Phizzy Studios

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YouTube Subscribers Explained

Video Marketing Experts Dane Golden and Gwen Miller — Wed, 04 Aug 2021 08:00:00 -0700

What is a YouTube subscriber, really? And is growing your subscribers actually a good or a bad thing, and why? Today you'll find out.

SPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.

PRODUCER: Jason Perrier of Phizzy Studios

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Is Your YouTube Channel Really Growing?

Video Marketing Experts Dane Golden and Gwen Miller — Wed, 28 Jul 2021 08:00:00 -0700

Gwen gives you four metrics that you should look at in the YouTube Studio to see how healthy your channel is and what you can do with them to grow that channel.

SPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.

PRODUCER: Jason Perrier of Phizzy Studios

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How To Do YouTube Titles

Video Marketing Experts Dane Golden and Gwen Miller — Wed, 21 Jul 2021 08:00:00 -0700

Gwen and Dane talk about how important YouTube titles are, how to do them the best way and how to do them right.

SPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.

PRODUCER: Jason Perrier of Phizzy Studios

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How Brands Get Influencer Marketing WRONG on YouTube

Video Marketing Experts Dane Golden and Gwen Miller — Wed, 07 Jul 2021 09:00:00 -0700

Gwen talks about how brands get influencer marketing wrong on YouTube, what exactly a brand should expect from an influencer, and what to request in a brand deal.

SPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.

PRODUCER: Jason Perrier of Phizzy Studios

Gwen Miller:
"Influencer marketing is where you work with a creator's organic channel. You might identify a creator on the platform that you're like, I think they're really aligned with my business. I think they have the demographics and the audience is going to be super interested in buying my product. I want to get in front of this audience and I want to have the person they trust most, which is the person who hosts the channel, tell them about my product so they're more likely to buy it."

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YouTube Script Writing

Video Marketing Experts Dane Golden and Gwen Miller — Wed, 23 Jun 2021 14:00:00 -0700

Dane and Gwen give you tips on how to write YouTube scripts for both lifestyle and business videos, and go through the different kinds of scripts you can write for different kinds of content.

SPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.

PRODUCER: Jason Perrier of Phizzy Studios

Gwen Miller:

"Well, let's start with what not to do. So for me, like my biggest no-no - and when you work with a lot of entertainment companies that may just be starting to play in the digital space - they want their logo to be the first thing that comes up, so that everyone knows it's coming from them. And I'm always like that is the kiss of death."

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YouTube For B2B And SaaS

Dane Golden, YouTube Consultant and Coach — Wed, 16 Jun 2021 08:00:00 -0700

SPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.

PRODUCER: Jason Perrier of Phizzy Studios

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YouTube’s Machine Learning Algorithms Made Simple

Dane Golden, YouTube Consultant and Coach — Wed, 02 Jun 2021 09:00:00 -0700

Gwen reveals how YouTube ranks your videos with its machine learning algorithms, and how this can help your YouTube channel succeed.

SPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.

PRODUCER: Jason Perrier of Phizzy Studios

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How to Be More Confident on Live Video - Ian Anderson Gray

Video Marketing Experts Dane Golden and Gwen Miller — Wed, 26 May 2021 09:00:00 -0700

Ian Anderson Gray helps entrepreneurs level up their impact, authority and profits by using live video with confidence.

HOSTS: The Video Marketing Value Podcast is hosted by:
- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube
- Gwen Miller LinkedIn | Twitter

SPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.

PRODUCER: Jason Perrier of Phizzy Studios

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How To Create Helpful "How To" Content - AJ Wood of Adobe

Dane Golden, YouTube Consultant and Coach — Thu, 20 May 2021 09:00:00 -0700

AJ Wood is a solutions consultant for Adobe and a creator in the Photoshop space. Today AJ is talking about how to create helpful "how to" content to engage YouTube viewers.

HOSTS: The Video Marketing Value Podcast is hosted by:
- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube
- Gwen Miller LinkedIn | Twitter

SPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.

PRODUCER: Jason Perrier of Phizzy Studios

Your Business Videos Suck, But They Don't Have To! - Shelly Saves The Day

Dane Golden, YouTube Consultant and Coach — Wed, 12 May 2021 09:00:00 -0700

"Shelly Saves the Day" is known for her expertise in giving tutorials and courses on livestreaming, vertical videos, iMovie editing, and also for her makeup videos. Today she's talking about how most business videos suck - but they don't have to!

GUEST: "Shelly Saves the Day" - YouTube | Instagram | iMovie Made Easy Course

HOSTS: The Video Marketing Value Podcast is hosted by:
- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube
- Gwen Miller LinkedIn | Twitter

SPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.

PRODUCER: Jason Perrier of Phizzy Studios

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Content Inc. for Video Marketing - Joe Pulizzi

Video Marketing Experts Dane Golden and Gwen Miller — Wed, 05 May 2021 14:00:00 -0700

Joe Pulizzi is one of the pioneers of the content marketing industry and the author of “Content Inc.,” which is being updated and re-released this month. Joe gives us the inside track on the best practices for content marketing when it comes to video.

HOSTS: The Video Marketing Value Podcast is hosted by:
- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube
- Gwen Miller LinkedIn | Twitter

SPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.

PRODUCER: Jason Perrier of Phizzy Studios

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Top Tips For YouTube Thumbnails With Jeremy Vest

Video Marketing Experts Dane Golden and Gwen Miller — Wed, 28 Apr 2021 09:00:00 -0700

Jeremey Vest is the Chief Marketing Officer for Braille Skateboarding and is a YouTube thumbnail legend. He will share with us his best secrets to help you get the best thumbnail for your YouTube video.

HOSTS: The Video Marketing Value Podcast is hosted by:
- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube
- Gwen Miller LinkedIn | Twitter

SPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.

PRODUCER: Jason Perrier of Phizzy Studios

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How iOS 14 Privacy Settings Will Change Video Advertising - Matt Johnston of Guide Social Global

Video Marketing Experts Dane Golden and Gwen Miller — Wed, 21 Apr 2021 09:00:00 -0700

Matt Johnston of Guide Social Global breaks down the big limitations to ad tracking and retargeting that is happening in the newest iOS update, 14.5. Matt also talks about how it is expected to change user behavior and if there is a silver bullet solution for advertisers.

HOSTS: The Video Marketing Value Podcast is hosted by:
- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube
- Gwen Miller LinkedIn | Twitter

SPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.

PRODUCER: Jason Perrier of Phizzy Studios

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How Video Production Experts Can Grow Their Networks on Shoots.Video with Justin McAleece

Video Marketing Experts Dane Golden and Gwen Miller — Wed, 14 Apr 2021 09:00:00 -0700

Justin McAleece from shoots.video breaks down how their company help marketers and companies find directors, producers, writers, cinematographers, gaffers, audio techs, editors, and more through peer-to-peer referrals.

HOSTS: The Video Marketing Value Podcast is hosted by:
- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube
- Gwen Miller LinkedIn | Twitter

SPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.

PRODUCER: Jason Perrier of Phizzy Studios

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How to Build a Successful Social Media Plan for Social Video with Christina Cooper of Kin

Video Marketing Experts Dane Golden and Gwen Miller — Thu, 08 Apr 2021 09:00:00 -0700

Christina Cooper of Kin breaks down what should be in your social media plan and what kind of social media team you should put together.

GUEST: Christina Cooper Kin | Linkedin | Instagram | Facebook | Instagram

HOSTS: The Video Marketing Value Podcast is hosted by:
- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube
- Gwen Miller LinkedIn | Twitter

SPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.

PRODUCER: Jason Perrier of Phizzy Studios

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How to Choose Video Talent with Beth Le Manach

Video Marketing Experts Dane Golden and Gwen Miller — Wed, 31 Mar 2021 09:00:00 -0700

Beth Le Manach of Entertaining With Beth gives tips on how to find the video host that fits your brand.

GUEST: Beth Le Manach Entertaining With Beth | YouTube

HOSTS: The Video Marketing Value Podcast is hosted by:
- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube
- Gwen Miller LinkedIn | Twitter

SPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.

PRODUCER: Jason Perrier of Phizzy Studios

MORE INFO

How to Create Successful Webinars with Taylor Wells

Video Marketing Experts Dane Golden and Gwen Miller — Wed, 24 Mar 2021 09:00:00 -0700

Taylor Wells of Create Successful Webinars gives tips on creating and running successful webinars to achieve your business goals.

GUEST: Taylor Wells of Create Successful Webinars | Linkedin

HOSTS: The Video Marketing Value Podcast is hosted by:
- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube
- Gwen Miller LinkedIn | Twitter

SPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.

PRODUCER: Jason Perrier of Phizzy Studios

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