Work Less, Earn More Transistor (https://transistor.fm) https://feeds.transistor.fm/work-less-earn-more Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace! Copyright 2024 Work Less, Earn More 63d42335-18e8-5720-a5d0-f5db1518d6f1 no Introducing Work Less, Earn More with Gillian Perkins en Thu, 12 Mar 2026 07:38:37 -0400 Thu, 12 Mar 2026 07:39:13 -0400 http://gillianperkins.com https://img.transistorcdn.com/KVHjnFXC34GZFKHOXABLQOM24w0egvS9qPYYSprgfE8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ5MjUwLzE3MDY2/NDcyMjQtYXJ0d29y/ay5qcGc.jpg Work Less, Earn More http://gillianperkins.com episodic Gillian Perkins Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace! Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins partnerships@gillianperkins.com No No Ep 320: Revenue Rehab: Fix Your Funnel in 60 Minutes 320 320 Ep 320: Revenue Rehab: Fix Your Funnel in 60 Minutes full 4aa81b15-18c5-4a56-b9a6-d1ce47a83f2b https://share.transistor.fm/s/a49398ad In this episode, I share practical strategies for diagnosing and fixing leaks in sales funnels, which are critical areas where potential customers and revenue are often lost.

I discuss the four key stages of a sales funnel: traffic, leads, sales, and retention... and I highlight common pitfalls at each stage. I teach you how to identify your own funnel weaknesses and compare your performance metrics against industry benchmarks.

I offer targeted solutions for improving traffic, lead magnets, and sales effectiveness, encouraging you to address one issue at a time. As I wrap up, I encourage you to create a 30-day action plan, reinforcing that continuous testing and optimization are vital for success.

This episode serves as a concise guide to strengthening sales funnels and enhancing your entrepreneurial performance.

Chapters:
0:00 Diagnosing Sales Funnel Leaks
1:03 How to Think About Sales Funnels
4:37 Understanding Revenue Flow
6:45 Common Funnel Leaks
9:27 Identifying Your Weakest Link
10:11 Mapping Your Funnel
14:29 Analyzing Performance Metrics
17:36 Key Conversion Rates
20:48 Diagnosing Conversion Issues
24:11 Spotting the Leak
26:52 Solutions for Funnel Issues
28:10 Fixing Traffic Problems
33:31 Exploring Paid Advertising
35:51 Introduction to 100K Method
37:23 Audience Q&A Session
56:34 Improving Retention Strategies
1:00:01 Using AI for Content Creation
1:03:34 Final Thoughts on Funnel Optimization
1:08:15 Mindset for Ongoing Improvement
1:09:32 Call to Action and Wrap Up

Book a free call now to find out how $100K Mastermind can help you scale your product to six-figures in 2026: https://gillianperkins.com/100k

FREE Resources to Grow Your Online Business:

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


Work with Gillian Perkins:

]]> In this episode, I share practical strategies for diagnosing and fixing leaks in sales funnels, which are critical areas where potential customers and revenue are often lost.

I discuss the four key stages of a sales funnel: traffic, leads, sales, and retention... and I highlight common pitfalls at each stage. I teach you how to identify your own funnel weaknesses and compare your performance metrics against industry benchmarks.

I offer targeted solutions for improving traffic, lead magnets, and sales effectiveness, encouraging you to address one issue at a time. As I wrap up, I encourage you to create a 30-day action plan, reinforcing that continuous testing and optimization are vital for success.

This episode serves as a concise guide to strengthening sales funnels and enhancing your entrepreneurial performance.

Chapters:
0:00 Diagnosing Sales Funnel Leaks
1:03 How to Think About Sales Funnels
4:37 Understanding Revenue Flow
6:45 Common Funnel Leaks
9:27 Identifying Your Weakest Link
10:11 Mapping Your Funnel
14:29 Analyzing Performance Metrics
17:36 Key Conversion Rates
20:48 Diagnosing Conversion Issues
24:11 Spotting the Leak
26:52 Solutions for Funnel Issues
28:10 Fixing Traffic Problems
33:31 Exploring Paid Advertising
35:51 Introduction to 100K Method
37:23 Audience Q&A Session
56:34 Improving Retention Strategies
1:00:01 Using AI for Content Creation
1:03:34 Final Thoughts on Funnel Optimization
1:08:15 Mindset for Ongoing Improvement
1:09:32 Call to Action and Wrap Up

Book a free call now to find out how $100K Mastermind can help you scale your product to six-figures in 2026: https://gillianperkins.com/100k

FREE Resources to Grow Your Online Business:

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


Work with Gillian Perkins:

]]> Tue, 10 Mar 2026 11:00:00 -0400 Gillian Perkins Gillian Perkins 4184 In this episode, I share practical strategies for diagnosing and fixing leaks in sales funnels, which are critical areas where potential customers and revenue are often lost.

I discuss the four key stages of a sales funnel: traffic, leads, sales, and retention... and I highlight common pitfalls at each stage. I teach you how to identify your own funnel weaknesses and compare your performance metrics against industry benchmarks.

I offer targeted solutions for improving traffic, lead magnets, and sales effectiveness, encouraging you to address one issue at a time. As I wrap up, I encourage you to create a 30-day action plan, reinforcing that continuous testing and optimization are vital for success.

This episode serves as a concise guide to strengthening sales funnels and enhancing your entrepreneurial performance.

Chapters:
0:00 Diagnosing Sales Funnel Leaks
1:03 How to Think About Sales Funnels
4:37 Understanding Revenue Flow
6:45 Common Funnel Leaks
9:27 Identifying Your Weakest Link
10:11 Mapping Your Funnel
14:29 Analyzing Performance Metrics
17:36 Key Conversion Rates
20:48 Diagnosing Conversion Issues
24:11 Spotting the Leak
26:52 Solutions for Funnel Issues
28:10 Fixing Traffic Problems
33:31 Exploring Paid Advertising
35:51 Introduction to 100K Method
37:23 Audience Q&A Session
56:34 Improving Retention Strategies
1:00:01 Using AI for Content Creation
1:03:34 Final Thoughts on Funnel Optimization
1:08:15 Mindset for Ongoing Improvement
1:09:32 Call to Action and Wrap Up

Book a free call now to find out how $100K Mastermind can help you scale your product to six-figures in 2026: https://gillianperkins.com/100k

FREE Resources to Grow Your Online Business:

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


Work with Gillian Perkins:

]]> No Ep 319: How to Prioritize When EVERYTHING Feels Important 319 319 Ep 319: How to Prioritize When EVERYTHING Feels Important full 4ba56238-cd8c-4f0b-8203-cc5e34c15d25 https://share.transistor.fm/s/260f3921 In this episode, I tackle the overwhelming challenge of managing a lengthy to-do list as a business owner or content creator. I introduce a practical five-step prioritization system that helps differentiate between what is genuinely important and what feels urgent. By organizing tasks by project, I demonstrate how to transform chaos into clarity, utilizing tools like spreadsheets and project management software.

I further explain the significance of sequencing tasks based on dependencies, which clarifies the workflow and enhances productivity. I emphasize the need to rank tasks according to urgency and importance, helping you focus on critical deadlines and reflect on the potential consequences of neglecting these tasks.

With actionable advice that resonates with anyone juggling multiple demands, this episode equips you with the tools to reclaim your time and boost productivity.

Chapters:
0:00 Introduction to Task Management
1:06 Organizing the To-Do List
2:45 Sequencing Tasks for Clarity
7:02 Ranking Tasks by Urgency
12:10 Assessing Consequences of Delays
14:46 Final Thoughts on Task Organization

Here's the link to download the free to-do list prioritization spreadsheet tool:
https://www.gillianperkins.com/how-to-prioritize

FREE Resources to Grow Your Online Business:

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


Work with Gillian Perkins:

]]> In this episode, I tackle the overwhelming challenge of managing a lengthy to-do list as a business owner or content creator. I introduce a practical five-step prioritization system that helps differentiate between what is genuinely important and what feels urgent. By organizing tasks by project, I demonstrate how to transform chaos into clarity, utilizing tools like spreadsheets and project management software.

I further explain the significance of sequencing tasks based on dependencies, which clarifies the workflow and enhances productivity. I emphasize the need to rank tasks according to urgency and importance, helping you focus on critical deadlines and reflect on the potential consequences of neglecting these tasks.

With actionable advice that resonates with anyone juggling multiple demands, this episode equips you with the tools to reclaim your time and boost productivity.

Chapters:
0:00 Introduction to Task Management
1:06 Organizing the To-Do List
2:45 Sequencing Tasks for Clarity
7:02 Ranking Tasks by Urgency
12:10 Assessing Consequences of Delays
14:46 Final Thoughts on Task Organization

Here's the link to download the free to-do list prioritization spreadsheet tool:
https://www.gillianperkins.com/how-to-prioritize

FREE Resources to Grow Your Online Business:

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


Work with Gillian Perkins:

]]> Tue, 03 Mar 2026 11:00:00 -0500 Gillian Perkins Gillian Perkins 972 In this episode, I tackle the overwhelming challenge of managing a lengthy to-do list as a business owner or content creator. I introduce a practical five-step prioritization system that helps differentiate between what is genuinely important and what feels urgent. By organizing tasks by project, I demonstrate how to transform chaos into clarity, utilizing tools like spreadsheets and project management software.

I further explain the significance of sequencing tasks based on dependencies, which clarifies the workflow and enhances productivity. I emphasize the need to rank tasks according to urgency and importance, helping you focus on critical deadlines and reflect on the potential consequences of neglecting these tasks.

With actionable advice that resonates with anyone juggling multiple demands, this episode equips you with the tools to reclaim your time and boost productivity.

Chapters:
0:00 Introduction to Task Management
1:06 Organizing the To-Do List
2:45 Sequencing Tasks for Clarity
7:02 Ranking Tasks by Urgency
12:10 Assessing Consequences of Delays
14:46 Final Thoughts on Task Organization

Here's the link to download the free to-do list prioritization spreadsheet tool:
https://www.gillianperkins.com/how-to-prioritize

FREE Resources to Grow Your Online Business:

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


Work with Gillian Perkins:

]]> No Ep 318: Why the Marketing Course I Bought Didn't Help Me (w/ Rebecca Tracey of The Uncaged Life) 318 318 Ep 318: Why the Marketing Course I Bought Didn't Help Me (w/ Rebecca Tracey of The Uncaged Life) full d98e1f9e-b85f-459d-9d14-0d2ededc4366 https://share.transistor.fm/s/f113fb0c In this episode, I sit down with Rebecca Tracey, founder of The Uncaged Life, to discuss the common pitfall of purchasing online courses that fail to meet expectations. We uncover the shared frustration among entrepreneurs regarding wasted investments and emphasize the importance of making informed decisions in course selection.

Key Takeaways:

Course Evaluation: Review past courses to understand why they fell short, focusing on issues like unclear messaging and misalignment with your business stage.

Importance of Clarity: Establishing a clear niche and message can significantly enhance the application of strategies learned from courses.

Setting Realistic Expectations: Entering courses should be coupled with an understanding that foundational work precedes results; courses won't be a magic fix.

Building a Strong Foundation: Prioritize creating a solid business model before moving on to advanced strategies or tactical courses.

Peer Insights: Leverage feedback from your network to clarify your business message, which can inform more strategic course investments.

Throughout the episode, Rebecca and I stress the significance of distinguishing between appealing marketing and practical solutions. Listeners are encouraged to identify their genuine needs rather than getting sidetracked by flashy promises. With additional resources for beginners and a strong emphasis on community feedback, this episode is a valuable guide for entrepreneurs looking to enhance their decision-making in professional development.

Tune in for actionable insights that will help you navigate the complexities of entrepreneurship with clarity and confidence!

Chapters:
0:00 Introduction to Course Challenges
0:58 The Reality of Business Ownership
2:33 Meet Rebecca Tracy
3:42 Foundations of a Successful Business
5:32 The Early Days of Online Business
10:34 Missteps in Course Purchases
12:20 Clarity and Specificity in Courses
13:22 High Expectations and Course Results
19:40 Navigating Course Expectations
21:06 The Cost of Ineffective Courses
23:28 Learning from Past Investments
31:33 Pre-Purchase Considerations for Courses
38:31 Final Thoughts on Course Selection
41:55 Where to Find More from Becca
42:36 About Startup Society

Rebecca Tracey's Links:
Instagram: @theuncagedlife
Free Facebook community, Uncaged Lifers: https://theuncagedlife.com/community
More from Becca on this topic: https://theuncagedlife.com/burned
Get Becca's free guide to choosing a niche: https://theuncagedlife.com/niching

Join Startup Society at: https://startupsociety.com

FREE Resources to Grow Your Online Business:

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


Work with Gillian Perkins:

]]> In this episode, I sit down with Rebecca Tracey, founder of The Uncaged Life, to discuss the common pitfall of purchasing online courses that fail to meet expectations. We uncover the shared frustration among entrepreneurs regarding wasted investments and emphasize the importance of making informed decisions in course selection.

Key Takeaways:

Course Evaluation: Review past courses to understand why they fell short, focusing on issues like unclear messaging and misalignment with your business stage.

Importance of Clarity: Establishing a clear niche and message can significantly enhance the application of strategies learned from courses.

Setting Realistic Expectations: Entering courses should be coupled with an understanding that foundational work precedes results; courses won't be a magic fix.

Building a Strong Foundation: Prioritize creating a solid business model before moving on to advanced strategies or tactical courses.

Peer Insights: Leverage feedback from your network to clarify your business message, which can inform more strategic course investments.

Throughout the episode, Rebecca and I stress the significance of distinguishing between appealing marketing and practical solutions. Listeners are encouraged to identify their genuine needs rather than getting sidetracked by flashy promises. With additional resources for beginners and a strong emphasis on community feedback, this episode is a valuable guide for entrepreneurs looking to enhance their decision-making in professional development.

Tune in for actionable insights that will help you navigate the complexities of entrepreneurship with clarity and confidence!

Chapters:
0:00 Introduction to Course Challenges
0:58 The Reality of Business Ownership
2:33 Meet Rebecca Tracy
3:42 Foundations of a Successful Business
5:32 The Early Days of Online Business
10:34 Missteps in Course Purchases
12:20 Clarity and Specificity in Courses
13:22 High Expectations and Course Results
19:40 Navigating Course Expectations
21:06 The Cost of Ineffective Courses
23:28 Learning from Past Investments
31:33 Pre-Purchase Considerations for Courses
38:31 Final Thoughts on Course Selection
41:55 Where to Find More from Becca
42:36 About Startup Society

Rebecca Tracey's Links:
Instagram: @theuncagedlife
Free Facebook community, Uncaged Lifers: https://theuncagedlife.com/community
More from Becca on this topic: https://theuncagedlife.com/burned
Get Becca's free guide to choosing a niche: https://theuncagedlife.com/niching

Join Startup Society at: https://startupsociety.com

FREE Resources to Grow Your Online Business:

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


Work with Gillian Perkins:

]]> Tue, 24 Feb 2026 11:00:00 -0500 Gillian Perkins Gillian Perkins 2710 In this episode, I sit down with Rebecca Tracey, founder of The Uncaged Life, to discuss the common pitfall of purchasing online courses that fail to meet expectations. We uncover the shared frustration among entrepreneurs regarding wasted investments and emphasize the importance of making informed decisions in course selection.

Key Takeaways:

Course Evaluation: Review past courses to understand why they fell short, focusing on issues like unclear messaging and misalignment with your business stage.

Importance of Clarity: Establishing a clear niche and message can significantly enhance the application of strategies learned from courses.

Setting Realistic Expectations: Entering courses should be coupled with an understanding that foundational work precedes results; courses won't be a magic fix.

Building a Strong Foundation: Prioritize creating a solid business model before moving on to advanced strategies or tactical courses.

Peer Insights: Leverage feedback from your network to clarify your business message, which can inform more strategic course investments.

Throughout the episode, Rebecca and I stress the significance of distinguishing between appealing marketing and practical solutions. Listeners are encouraged to identify their genuine needs rather than getting sidetracked by flashy promises. With additional resources for beginners and a strong emphasis on community feedback, this episode is a valuable guide for entrepreneurs looking to enhance their decision-making in professional development.

Tune in for actionable insights that will help you navigate the complexities of entrepreneurship with clarity and confidence!

Chapters:
0:00 Introduction to Course Challenges
0:58 The Reality of Business Ownership
2:33 Meet Rebecca Tracy
3:42 Foundations of a Successful Business
5:32 The Early Days of Online Business
10:34 Missteps in Course Purchases
12:20 Clarity and Specificity in Courses
13:22 High Expectations and Course Results
19:40 Navigating Course Expectations
21:06 The Cost of Ineffective Courses
23:28 Learning from Past Investments
31:33 Pre-Purchase Considerations for Courses
38:31 Final Thoughts on Course Selection
41:55 Where to Find More from Becca
42:36 About Startup Society

Rebecca Tracey's Links:
Instagram: @theuncagedlife
Free Facebook community, Uncaged Lifers: https://theuncagedlife.com/community
More from Becca on this topic: https://theuncagedlife.com/burned
Get Becca's free guide to choosing a niche: https://theuncagedlife.com/niching

Join Startup Society at: https://startupsociety.com

FREE Resources to Grow Your Online Business:

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


Work with Gillian Perkins:

]]> No Ep 317: EVERYONE Should Have a YouTube Channel -- Here's Why 317 317 Ep 317: EVERYONE Should Have a YouTube Channel -- Here's Why full 67e069e5-0250-4d7c-a2e4-e9ca34b8b30a https://share.transistor.fm/s/24772e55 In this episode, I talk about why I believe starting a YouTube channel has so much potential right now, despite concerns about AI and market saturation. You don't need fancy equipment or a studio; you can make genuinely good content with nothing more than your smartphone. A channel can improve both your personal and professional life, whether you work in an office or a hands-on trade. If you want more independence, visibility, or even an extra income stream, YouTube is one of the best ways to achieve all of the above.

I also discuss the creative side of running a YouTube channel. Sharing useful stories, experiences, and ideas can be incredibly rewarding. At the same time, I'm honest that YouTube isn't for everyone. I touch on AI as well: it's a powerful tool, but authentic human storytelling still matters most and always will.

In the end, I encourage you to start NOW instead of waiting for the "perfect" moment.

I also invite you to join a behind-the-scenes look at my video production process so you can see exactly how I do it and feel confident getting started yourself!

Want to see exactly what’s working on YouTube in 2026? Join Gillian LIVE for a free 3-day YouTube strategy series, Feb 23–25 — straight from behind the scenes. Register so you don't miss out on any of the sessions!

Register for my LIVE recording session here: https://creatorfasttrack.com/gillian-perkins-live 


Chapters:
0:00 The Case for YouTube Channels
2:22 Advance Your Career with YouTube
3:45 YouTube for Blue-Collar Workers
5:12 Benefits of Starting a YouTube Channel
9:00 YouTube for Stay-at-Home Parents
11:02 Who Should Avoid YouTube?
11:50 The Importance of Authenticity
14:06 How to Peak Behind the Scenes

FREE Resources to Grow Your Online Business:

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


Work with Gillian Perkins:

]]> In this episode, I talk about why I believe starting a YouTube channel has so much potential right now, despite concerns about AI and market saturation. You don't need fancy equipment or a studio; you can make genuinely good content with nothing more than your smartphone. A channel can improve both your personal and professional life, whether you work in an office or a hands-on trade. If you want more independence, visibility, or even an extra income stream, YouTube is one of the best ways to achieve all of the above.

I also discuss the creative side of running a YouTube channel. Sharing useful stories, experiences, and ideas can be incredibly rewarding. At the same time, I'm honest that YouTube isn't for everyone. I touch on AI as well: it's a powerful tool, but authentic human storytelling still matters most and always will.

In the end, I encourage you to start NOW instead of waiting for the "perfect" moment.

I also invite you to join a behind-the-scenes look at my video production process so you can see exactly how I do it and feel confident getting started yourself!

Want to see exactly what’s working on YouTube in 2026? Join Gillian LIVE for a free 3-day YouTube strategy series, Feb 23–25 — straight from behind the scenes. Register so you don't miss out on any of the sessions!

Register for my LIVE recording session here: https://creatorfasttrack.com/gillian-perkins-live 


Chapters:
0:00 The Case for YouTube Channels
2:22 Advance Your Career with YouTube
3:45 YouTube for Blue-Collar Workers
5:12 Benefits of Starting a YouTube Channel
9:00 YouTube for Stay-at-Home Parents
11:02 Who Should Avoid YouTube?
11:50 The Importance of Authenticity
14:06 How to Peak Behind the Scenes

FREE Resources to Grow Your Online Business:

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


Work with Gillian Perkins:

]]> Tue, 17 Feb 2026 11:00:00 -0500 Gillian Perkins Gillian Perkins 983 In this episode, I talk about why I believe starting a YouTube channel has so much potential right now, despite concerns about AI and market saturation. You don't need fancy equipment or a studio; you can make genuinely good content with nothing more than your smartphone. A channel can improve both your personal and professional life, whether you work in an office or a hands-on trade. If you want more independence, visibility, or even an extra income stream, YouTube is one of the best ways to achieve all of the above.

I also discuss the creative side of running a YouTube channel. Sharing useful stories, experiences, and ideas can be incredibly rewarding. At the same time, I'm honest that YouTube isn't for everyone. I touch on AI as well: it's a powerful tool, but authentic human storytelling still matters most and always will.

In the end, I encourage you to start NOW instead of waiting for the "perfect" moment.

I also invite you to join a behind-the-scenes look at my video production process so you can see exactly how I do it and feel confident getting started yourself!

Want to see exactly what’s working on YouTube in 2026? Join Gillian LIVE for a free 3-day YouTube strategy series, Feb 23–25 — straight from behind the scenes. Register so you don't miss out on any of the sessions!

Register for my LIVE recording session here: https://creatorfasttrack.com/gillian-perkins-live 


Chapters:
0:00 The Case for YouTube Channels
2:22 Advance Your Career with YouTube
3:45 YouTube for Blue-Collar Workers
5:12 Benefits of Starting a YouTube Channel
9:00 YouTube for Stay-at-Home Parents
11:02 Who Should Avoid YouTube?
11:50 The Importance of Authenticity
14:06 How to Peak Behind the Scenes

FREE Resources to Grow Your Online Business:

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


Work with Gillian Perkins:

]]> No Ep 316: Get ChatGPT to Suggest Your Videos? (here's how) 316 316 Ep 316: Get ChatGPT to Suggest Your Videos? (here's how) full b5b7f4f5-a5e4-472d-a4af-409e9c4a1552 https://share.transistor.fm/s/88d88517 In this episode, I delve into optimizing YouTube videos for visibility through AI recommendations, particularly from ChatGPT. I start with a checklist I received from a brand sponsor and critically assess each point's validity with ChatGPT's insights and my own experience.

First, I explore updating video titles for AI queries, noting its benefits for YouTube but lesser impact for ChatGPT. We discuss the practice of repeating questions in intros, stressing viewer experience over algorithm tactics.

I highlight the value of transcripts and chapters for retention and cross-platform engagement while clarifying that tagging is largely outdated and not very helpful anymore. I also emphasize the importance of solid content over mere distribution on various platforms.

Ultimately, I find many of the recommendations on my sponsor's list lack a strong foundation, so I tell you what to do instead, outlining truly effective methods for increasing the visibility of your videos.

Chapters:
0:00 Introduction to YouTube and AI
2:39 ChatGPT and YouTube Optimization
6:55 Best Practices for Video Titles
10:02 Understanding Video Transcripts
12:34 What Works for ChatGPT Suggestions
16:15 The Best Way to Ensure Your Videos Rank Well on YouTube

Are you a creator or business owner who wants to use YouTube content as a consistent source of visibility, leads, and income? That's exactly what Creator Fast Track will help you accomplish. Join the waitlist so you're the first to know when doors open this month:

https://creatorfasttrack.com/waitlist

FREE Resources to Grow Your Online Business:

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


Work with Gillian Perkins:

]]> In this episode, I delve into optimizing YouTube videos for visibility through AI recommendations, particularly from ChatGPT. I start with a checklist I received from a brand sponsor and critically assess each point's validity with ChatGPT's insights and my own experience.

First, I explore updating video titles for AI queries, noting its benefits for YouTube but lesser impact for ChatGPT. We discuss the practice of repeating questions in intros, stressing viewer experience over algorithm tactics.

I highlight the value of transcripts and chapters for retention and cross-platform engagement while clarifying that tagging is largely outdated and not very helpful anymore. I also emphasize the importance of solid content over mere distribution on various platforms.

Ultimately, I find many of the recommendations on my sponsor's list lack a strong foundation, so I tell you what to do instead, outlining truly effective methods for increasing the visibility of your videos.

Chapters:
0:00 Introduction to YouTube and AI
2:39 ChatGPT and YouTube Optimization
6:55 Best Practices for Video Titles
10:02 Understanding Video Transcripts
12:34 What Works for ChatGPT Suggestions
16:15 The Best Way to Ensure Your Videos Rank Well on YouTube

Are you a creator or business owner who wants to use YouTube content as a consistent source of visibility, leads, and income? That's exactly what Creator Fast Track will help you accomplish. Join the waitlist so you're the first to know when doors open this month:

https://creatorfasttrack.com/waitlist

FREE Resources to Grow Your Online Business:

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


Work with Gillian Perkins:

]]> Tue, 10 Feb 2026 09:00:00 -0500 Gillian Perkins Gillian Perkins 1150 In this episode, I delve into optimizing YouTube videos for visibility through AI recommendations, particularly from ChatGPT. I start with a checklist I received from a brand sponsor and critically assess each point's validity with ChatGPT's insights and my own experience.

First, I explore updating video titles for AI queries, noting its benefits for YouTube but lesser impact for ChatGPT. We discuss the practice of repeating questions in intros, stressing viewer experience over algorithm tactics.

I highlight the value of transcripts and chapters for retention and cross-platform engagement while clarifying that tagging is largely outdated and not very helpful anymore. I also emphasize the importance of solid content over mere distribution on various platforms.

Ultimately, I find many of the recommendations on my sponsor's list lack a strong foundation, so I tell you what to do instead, outlining truly effective methods for increasing the visibility of your videos.

Chapters:
0:00 Introduction to YouTube and AI
2:39 ChatGPT and YouTube Optimization
6:55 Best Practices for Video Titles
10:02 Understanding Video Transcripts
12:34 What Works for ChatGPT Suggestions
16:15 The Best Way to Ensure Your Videos Rank Well on YouTube

Are you a creator or business owner who wants to use YouTube content as a consistent source of visibility, leads, and income? That's exactly what Creator Fast Track will help you accomplish. Join the waitlist so you're the first to know when doors open this month:

https://creatorfasttrack.com/waitlist

FREE Resources to Grow Your Online Business:

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


Work with Gillian Perkins:

]]> No Ep 315: How to Start a SIDE-HUSTLE... and Turn It Into Your Full-Time Thing 315 315 Ep 315: How to Start a SIDE-HUSTLE... and Turn It Into Your Full-Time Thing full 2ebfa9f1-241b-437d-944c-dea2e4a83f6a https://share.transistor.fm/s/f77d95a5 In this episode, I tackle the common challenges of time management faced by aspiring entrepreneurs, offering insights from my extensive experience of running multiple businesses while raising six children. I emphasize that feeling overwhelmed is not a barrier but a stepping stone to action, and I encourage you to embrace gradual growth as your business evolves from 'baby' stages to a more established entity.

I outline five essential mindset shifts, such as starting small, focusing on consistent effort, and prioritizing long-term sustainability over quick wins. I stress the importance of taking tangible steps and share a strategic action plan to launch side hustles effectively, highlighting the need to identify specific problems to solve and simplify service offerings.

With practical strategies for gaining those crucial first customers, I advocate leveraging personal networks and online communities while focusing on relationship-building over advertising. I also underline the significance of systematizing operations early on to save time and prepare for scalable growth.

I close by providing a checklist for assessing readiness to transition to full-time entrepreneurship, covering factors like income replacement and business systems. This episode is a treasure trove of actionable advice for aspiring entrepreneurs seeking to work less and earn more, and I hope it inspires you to navigate your path with clarity and confidence.

Chapters:
0:00 Starting Your Business Journey
0:59 Mindset Shifts for Success
6:55 Defining Your Business Concept
12:45 Getting Your First Customers
18:52 From Customers to Consistency
20:12 Systematizing for Efficiency
24:43 Scaling Your Business
28:56 Creating One-to-Many Offers
30:59 Building an Evergreen Sales Funnel
32:57 Preparing for Full-Time Entrepreneurship
35:56 Choosing the Right Business Idea
42:03 Taking Action on Your Idea
42:36 Wrapping Up and Next Steps

Free course: Small Business 101: https://gillianperkins.com/101

More FREE Resources to Grow Your Online Business:

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


Work with Gillian Perkins:

]]> In this episode, I tackle the common challenges of time management faced by aspiring entrepreneurs, offering insights from my extensive experience of running multiple businesses while raising six children. I emphasize that feeling overwhelmed is not a barrier but a stepping stone to action, and I encourage you to embrace gradual growth as your business evolves from 'baby' stages to a more established entity.

I outline five essential mindset shifts, such as starting small, focusing on consistent effort, and prioritizing long-term sustainability over quick wins. I stress the importance of taking tangible steps and share a strategic action plan to launch side hustles effectively, highlighting the need to identify specific problems to solve and simplify service offerings.

With practical strategies for gaining those crucial first customers, I advocate leveraging personal networks and online communities while focusing on relationship-building over advertising. I also underline the significance of systematizing operations early on to save time and prepare for scalable growth.

I close by providing a checklist for assessing readiness to transition to full-time entrepreneurship, covering factors like income replacement and business systems. This episode is a treasure trove of actionable advice for aspiring entrepreneurs seeking to work less and earn more, and I hope it inspires you to navigate your path with clarity and confidence.

Chapters:
0:00 Starting Your Business Journey
0:59 Mindset Shifts for Success
6:55 Defining Your Business Concept
12:45 Getting Your First Customers
18:52 From Customers to Consistency
20:12 Systematizing for Efficiency
24:43 Scaling Your Business
28:56 Creating One-to-Many Offers
30:59 Building an Evergreen Sales Funnel
32:57 Preparing for Full-Time Entrepreneurship
35:56 Choosing the Right Business Idea
42:03 Taking Action on Your Idea
42:36 Wrapping Up and Next Steps

Free course: Small Business 101: https://gillianperkins.com/101

More FREE Resources to Grow Your Online Business:

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


Work with Gillian Perkins:

]]> Tue, 03 Feb 2026 11:00:00 -0500 Gillian Perkins Gillian Perkins 2598 In this episode, I tackle the common challenges of time management faced by aspiring entrepreneurs, offering insights from my extensive experience of running multiple businesses while raising six children. I emphasize that feeling overwhelmed is not a barrier but a stepping stone to action, and I encourage you to embrace gradual growth as your business evolves from 'baby' stages to a more established entity.

I outline five essential mindset shifts, such as starting small, focusing on consistent effort, and prioritizing long-term sustainability over quick wins. I stress the importance of taking tangible steps and share a strategic action plan to launch side hustles effectively, highlighting the need to identify specific problems to solve and simplify service offerings.

With practical strategies for gaining those crucial first customers, I advocate leveraging personal networks and online communities while focusing on relationship-building over advertising. I also underline the significance of systematizing operations early on to save time and prepare for scalable growth.

I close by providing a checklist for assessing readiness to transition to full-time entrepreneurship, covering factors like income replacement and business systems. This episode is a treasure trove of actionable advice for aspiring entrepreneurs seeking to work less and earn more, and I hope it inspires you to navigate your path with clarity and confidence.

Chapters:
0:00 Starting Your Business Journey
0:59 Mindset Shifts for Success
6:55 Defining Your Business Concept
12:45 Getting Your First Customers
18:52 From Customers to Consistency
20:12 Systematizing for Efficiency
24:43 Scaling Your Business
28:56 Creating One-to-Many Offers
30:59 Building an Evergreen Sales Funnel
32:57 Preparing for Full-Time Entrepreneurship
35:56 Choosing the Right Business Idea
42:03 Taking Action on Your Idea
42:36 Wrapping Up and Next Steps

Free course: Small Business 101: https://gillianperkins.com/101

More FREE Resources to Grow Your Online Business:

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


Work with Gillian Perkins:

]]> No Ep 314: How to Stop Being the Bottleneck: Build a Business That Thrives Without You (with Laurie Stirling) 314 314 Ep 314: How to Stop Being the Bottleneck: Build a Business That Thrives Without You (with Laurie Stirling) full 821b3e48-b57d-4540-b21e-89979c074559 https://share.transistor.fm/s/639959b6 In this episode, I talk with business exit strategist Laurie Sterling about building self-sustaining businesses that allow entrepreneurs to step back and enjoy life. Laurie shares her personal journey, emphasizing the importance of independence and her "Step Back to Scale" framework.

Key Takeaways:

  • Time Audit: Conduct a comprehensive audit to determine tasks that can be delegated or automated, freeing up valuable time for founders.
  • Bottlenecks: Identify key growth impediments such as cash flow and delivery capacity that often arise from founder over-involvement.
  • Scaling Strategies: Explore effective methods like empowering teams and leveraging technology to achieve scalability.
  • Asset Building: Focus on creating digital assets and efficient processes to enhance the business's sellability.
  • Freedom Pathways: Discuss multiple scaling options, including hiring talent and developing digital courses.

This episode provides actionable insights for entrepreneurs looking to reduce hands-on management while ensuring business profitability and independence. Tune in for strategies to transform your business into a thriving, self-sustaining freedom machine!

Chapters:
0:00 Introduction to Freedom Machines
2:00 The Journey of Business Ownership
3:55 Laurie's Business Exit Strategy
5:51 Lessons Learned from Selling a Business
6:19 Transitioning to Helping Others
7:23 Working with Online and Local Businesses
8:30 Identifying Founder Dependency
9:54 Scaling Beyond the Founder
13:47 The Rockstar Method Explained
16:33 The Power of One-to-Many Models
19:02 Building Valuable Business Assets
23:08 The Step Back to Scale Framework
26:09 Common Bottlenecks in Online Businesses
31:14 Diagnosing Your Business's Needs
36:19 Finding Support and Resources

Laurie's Links:
Website: lauriestirling.com
Instagram: https://www.instagram.com/laurie.stirling/
LinkedIn: https://www.linkedin.com/in/lauriestirling/

Listen to our limited podcast series to how to build an automated sales funnel and scale it to $100K/year: https://www.gillianperkins.com/the-100k-method

More FREE Resources to Grow Your Online Business:

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


Work with Gillian Perkins:

]]> In this episode, I talk with business exit strategist Laurie Sterling about building self-sustaining businesses that allow entrepreneurs to step back and enjoy life. Laurie shares her personal journey, emphasizing the importance of independence and her "Step Back to Scale" framework.

Key Takeaways:

  • Time Audit: Conduct a comprehensive audit to determine tasks that can be delegated or automated, freeing up valuable time for founders.
  • Bottlenecks: Identify key growth impediments such as cash flow and delivery capacity that often arise from founder over-involvement.
  • Scaling Strategies: Explore effective methods like empowering teams and leveraging technology to achieve scalability.
  • Asset Building: Focus on creating digital assets and efficient processes to enhance the business's sellability.
  • Freedom Pathways: Discuss multiple scaling options, including hiring talent and developing digital courses.

This episode provides actionable insights for entrepreneurs looking to reduce hands-on management while ensuring business profitability and independence. Tune in for strategies to transform your business into a thriving, self-sustaining freedom machine!

Chapters:
0:00 Introduction to Freedom Machines
2:00 The Journey of Business Ownership
3:55 Laurie's Business Exit Strategy
5:51 Lessons Learned from Selling a Business
6:19 Transitioning to Helping Others
7:23 Working with Online and Local Businesses
8:30 Identifying Founder Dependency
9:54 Scaling Beyond the Founder
13:47 The Rockstar Method Explained
16:33 The Power of One-to-Many Models
19:02 Building Valuable Business Assets
23:08 The Step Back to Scale Framework
26:09 Common Bottlenecks in Online Businesses
31:14 Diagnosing Your Business's Needs
36:19 Finding Support and Resources

Laurie's Links:
Website: lauriestirling.com
Instagram: https://www.instagram.com/laurie.stirling/
LinkedIn: https://www.linkedin.com/in/lauriestirling/

Listen to our limited podcast series to how to build an automated sales funnel and scale it to $100K/year: https://www.gillianperkins.com/the-100k-method

More FREE Resources to Grow Your Online Business:

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


Work with Gillian Perkins:

]]> Tue, 27 Jan 2026 11:00:00 -0500 Gillian Perkins Gillian Perkins 2265 In this episode, I talk with business exit strategist Laurie Sterling about building self-sustaining businesses that allow entrepreneurs to step back and enjoy life. Laurie shares her personal journey, emphasizing the importance of independence and her "Step Back to Scale" framework.

Key Takeaways:

  • Time Audit: Conduct a comprehensive audit to determine tasks that can be delegated or automated, freeing up valuable time for founders.
  • Bottlenecks: Identify key growth impediments such as cash flow and delivery capacity that often arise from founder over-involvement.
  • Scaling Strategies: Explore effective methods like empowering teams and leveraging technology to achieve scalability.
  • Asset Building: Focus on creating digital assets and efficient processes to enhance the business's sellability.
  • Freedom Pathways: Discuss multiple scaling options, including hiring talent and developing digital courses.

This episode provides actionable insights for entrepreneurs looking to reduce hands-on management while ensuring business profitability and independence. Tune in for strategies to transform your business into a thriving, self-sustaining freedom machine!

Chapters:
0:00 Introduction to Freedom Machines
2:00 The Journey of Business Ownership
3:55 Laurie's Business Exit Strategy
5:51 Lessons Learned from Selling a Business
6:19 Transitioning to Helping Others
7:23 Working with Online and Local Businesses
8:30 Identifying Founder Dependency
9:54 Scaling Beyond the Founder
13:47 The Rockstar Method Explained
16:33 The Power of One-to-Many Models
19:02 Building Valuable Business Assets
23:08 The Step Back to Scale Framework
26:09 Common Bottlenecks in Online Businesses
31:14 Diagnosing Your Business's Needs
36:19 Finding Support and Resources

Laurie's Links:
Website: lauriestirling.com
Instagram: https://www.instagram.com/laurie.stirling/
LinkedIn: https://www.linkedin.com/in/lauriestirling/

Listen to our limited podcast series to how to build an automated sales funnel and scale it to $100K/year: https://www.gillianperkins.com/the-100k-method

More FREE Resources to Grow Your Online Business:

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


Work with Gillian Perkins:

]]> No Ep 313: How to Find "Good People" & Build a Powerful Team 313 313 Ep 313: How to Find "Good People" & Build a Powerful Team full 76e30e82-0ab2-4718-93a3-e147fc8b2f77 https://share.transistor.fm/s/71633a1d In this episode, I explore the transformative journey of assembling a powerful team that can elevate your business to new heights. I share crucial insights on the paradigm shift required for effective hiring, advocating for an approach that not only seeks potential employees but fosters an environment that attracts skilled individuals aligned with your mission.

I reflect on my own hiring struggles, providing you with actionable strategies to identify and engage the best talent. I introduce the concept of the "solo ceiling," emphasizing that collaboration and shared vision are key to leveraging your business for exponential growth.

You will learn about four essential qualities that define a valuable team member: alignment with values, capability, reliability, and collaboration. Through a practical reflection exercise, I help clarify the traits that contribute to successful working relationships, making it easier to identify ideal candidates moving forward.

Additionally, I discuss innovative recruitment strategies that extend beyond conventional job postings, highlighting the power of referrals and 'inbound recruiting' to attract talent that resonates with your mission. I underscore the importance of team culture, introducing four pillars—delegation, clear expectations, strong communication, and a growth mindset—that empower team members and enhance overall engagement.

With practical advice aimed at avoiding high turnover and burnout, this episode serves as a reminder that building a successful team involves more than filling roles; it's about crafting a collaborative environment that amplifies your organizational impact. If you're eager to enhance your team-building skills and accelerate your growth, this episode is a must-listen! Tune in to unlock the potential of the right people in your entrepreneurial journey.

Chapters:
0:00 Building a Powerful Team
0:47 The Journey of Entrepreneurship
1:16 Overcoming Hiring Challenges
3:37 Finding the Right People
6:47 Essential Qualities of Team Members
9:09 Defining Team Values
12:56 Analyzing Character Qualities
14:48 Hiring for Character
16:13 Effective Sourcing Strategies
22:31 Testing Potential Hires
23:52 Attracting, Not Just Recruiting
29:18 Building a Team Culture
32:59 Setting Clear Expectations
35:13 Strong Communication Practices
41:07 Creating a Culture of Growth
43:05 Steps to Build Your Team
44:02 The Power of a Strong Team
45:06 Shortcut to Building a Strong Team

Book a free call now to find out how $100K Mastermind can help you scale your product to six-figures in 2026: https://gillianperkins.com/100k

FREE Resources to Grow Your Online Business:

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


Work with Gillian Perkins:

]]> In this episode, I explore the transformative journey of assembling a powerful team that can elevate your business to new heights. I share crucial insights on the paradigm shift required for effective hiring, advocating for an approach that not only seeks potential employees but fosters an environment that attracts skilled individuals aligned with your mission.

I reflect on my own hiring struggles, providing you with actionable strategies to identify and engage the best talent. I introduce the concept of the "solo ceiling," emphasizing that collaboration and shared vision are key to leveraging your business for exponential growth.

You will learn about four essential qualities that define a valuable team member: alignment with values, capability, reliability, and collaboration. Through a practical reflection exercise, I help clarify the traits that contribute to successful working relationships, making it easier to identify ideal candidates moving forward.

Additionally, I discuss innovative recruitment strategies that extend beyond conventional job postings, highlighting the power of referrals and 'inbound recruiting' to attract talent that resonates with your mission. I underscore the importance of team culture, introducing four pillars—delegation, clear expectations, strong communication, and a growth mindset—that empower team members and enhance overall engagement.

With practical advice aimed at avoiding high turnover and burnout, this episode serves as a reminder that building a successful team involves more than filling roles; it's about crafting a collaborative environment that amplifies your organizational impact. If you're eager to enhance your team-building skills and accelerate your growth, this episode is a must-listen! Tune in to unlock the potential of the right people in your entrepreneurial journey.

Chapters:
0:00 Building a Powerful Team
0:47 The Journey of Entrepreneurship
1:16 Overcoming Hiring Challenges
3:37 Finding the Right People
6:47 Essential Qualities of Team Members
9:09 Defining Team Values
12:56 Analyzing Character Qualities
14:48 Hiring for Character
16:13 Effective Sourcing Strategies
22:31 Testing Potential Hires
23:52 Attracting, Not Just Recruiting
29:18 Building a Team Culture
32:59 Setting Clear Expectations
35:13 Strong Communication Practices
41:07 Creating a Culture of Growth
43:05 Steps to Build Your Team
44:02 The Power of a Strong Team
45:06 Shortcut to Building a Strong Team

Book a free call now to find out how $100K Mastermind can help you scale your product to six-figures in 2026: https://gillianperkins.com/100k

FREE Resources to Grow Your Online Business:

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


Work with Gillian Perkins:

]]> Tue, 20 Jan 2026 11:00:00 -0500 Gillian Perkins Gillian Perkins 2791 In this episode, I explore the transformative journey of assembling a powerful team that can elevate your business to new heights. I share crucial insights on the paradigm shift required for effective hiring, advocating for an approach that not only seeks potential employees but fosters an environment that attracts skilled individuals aligned with your mission.

I reflect on my own hiring struggles, providing you with actionable strategies to identify and engage the best talent. I introduce the concept of the "solo ceiling," emphasizing that collaboration and shared vision are key to leveraging your business for exponential growth.

You will learn about four essential qualities that define a valuable team member: alignment with values, capability, reliability, and collaboration. Through a practical reflection exercise, I help clarify the traits that contribute to successful working relationships, making it easier to identify ideal candidates moving forward.

Additionally, I discuss innovative recruitment strategies that extend beyond conventional job postings, highlighting the power of referrals and 'inbound recruiting' to attract talent that resonates with your mission. I underscore the importance of team culture, introducing four pillars—delegation, clear expectations, strong communication, and a growth mindset—that empower team members and enhance overall engagement.

With practical advice aimed at avoiding high turnover and burnout, this episode serves as a reminder that building a successful team involves more than filling roles; it's about crafting a collaborative environment that amplifies your organizational impact. If you're eager to enhance your team-building skills and accelerate your growth, this episode is a must-listen! Tune in to unlock the potential of the right people in your entrepreneurial journey.

Chapters:
0:00 Building a Powerful Team
0:47 The Journey of Entrepreneurship
1:16 Overcoming Hiring Challenges
3:37 Finding the Right People
6:47 Essential Qualities of Team Members
9:09 Defining Team Values
12:56 Analyzing Character Qualities
14:48 Hiring for Character
16:13 Effective Sourcing Strategies
22:31 Testing Potential Hires
23:52 Attracting, Not Just Recruiting
29:18 Building a Team Culture
32:59 Setting Clear Expectations
35:13 Strong Communication Practices
41:07 Creating a Culture of Growth
43:05 Steps to Build Your Team
44:02 The Power of a Strong Team
45:06 Shortcut to Building a Strong Team

Book a free call now to find out how $100K Mastermind can help you scale your product to six-figures in 2026: https://gillianperkins.com/100k

FREE Resources to Grow Your Online Business:

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


Work with Gillian Perkins:

]]> No Ep 312: Beyond "Time Management" - Creating a LIFE-GIVING SCHEDULE, with Lissa Figgins 312 312 Ep 312: Beyond "Time Management" - Creating a LIFE-GIVING SCHEDULE, with Lissa Figgins full 549cde50-4843-4cac-93d8-47eb521581c6 https://share.transistor.fm/s/b45d3789 In this episode, I speak with Lissa Figgins, a scaling strategist who helps entrepreneurs reclaim their time and combat burnout.

Lissa shares her transformative journey from being overwhelmed by hustle culture to embracing heart-centered time management, emphasizing a shift from managing time to multiplying it. Together, we explore the profound impact of mindset on productivity and well-being.

Key Takeaways:

  • Heart-Centered Time Management: Lissa discusses the misconception that busyness equates to productivity, urging entrepreneurs to find purpose beyond their output.
  • Reframing Your Relationship with Time: The dialogue stresses the importance of prioritizing meaningful tasks by asking, "What is it time for?" instead of fixating on the clock.
  • Time Anchor Zones: Lissa introduces a flexible scheduling method that accommodates life’s interruptions, enhancing focus without the guilt of multitasking.
  • Growth Mapping: She outlines a strategy to break annual goals into manageable 12-week segments, facilitating clear focus without overwhelm.
  • Accountability and Support: Lissa highlights the significance of sharing goals with others to boost success rates.

This episode serves as an empowering call to action for entrepreneurs seeking balance, providing practical strategies to approach time as an abundant resource. Tune in for actionable tips to help you work less and earn more!

0:00 Introduction to Time Management
1:26 The Reality of Busyness
6:01 Unhurrying the Heart
7:41 Transitioning from Busyness to Leadership
9:53 Changing Beliefs About Time
12:41 The Role of Time Stewardship
18:52 Embracing Flexibility in Planning
23:00 Multiplying Your Time
28:05 Yearly Planning Insights
31:30 Wrapping Up and Resources

Lissa's Links:
- Website: https://redeemhertime.com
- Facebook: https://www.facebook.com/lissa.figgins

Listen to our limited podcast series to how to build an automated sales funnel and scale it to $100K/year: https://www.gillianperkins.com/the-100k-method

More FREE Resources to Grow Your Online Business:

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


Work with Gillian Perkins:

]]> In this episode, I speak with Lissa Figgins, a scaling strategist who helps entrepreneurs reclaim their time and combat burnout.

Lissa shares her transformative journey from being overwhelmed by hustle culture to embracing heart-centered time management, emphasizing a shift from managing time to multiplying it. Together, we explore the profound impact of mindset on productivity and well-being.

Key Takeaways:

  • Heart-Centered Time Management: Lissa discusses the misconception that busyness equates to productivity, urging entrepreneurs to find purpose beyond their output.
  • Reframing Your Relationship with Time: The dialogue stresses the importance of prioritizing meaningful tasks by asking, "What is it time for?" instead of fixating on the clock.
  • Time Anchor Zones: Lissa introduces a flexible scheduling method that accommodates life’s interruptions, enhancing focus without the guilt of multitasking.
  • Growth Mapping: She outlines a strategy to break annual goals into manageable 12-week segments, facilitating clear focus without overwhelm.
  • Accountability and Support: Lissa highlights the significance of sharing goals with others to boost success rates.

This episode serves as an empowering call to action for entrepreneurs seeking balance, providing practical strategies to approach time as an abundant resource. Tune in for actionable tips to help you work less and earn more!

0:00 Introduction to Time Management
1:26 The Reality of Busyness
6:01 Unhurrying the Heart
7:41 Transitioning from Busyness to Leadership
9:53 Changing Beliefs About Time
12:41 The Role of Time Stewardship
18:52 Embracing Flexibility in Planning
23:00 Multiplying Your Time
28:05 Yearly Planning Insights
31:30 Wrapping Up and Resources

Lissa's Links:
- Website: https://redeemhertime.com
- Facebook: https://www.facebook.com/lissa.figgins

Listen to our limited podcast series to how to build an automated sales funnel and scale it to $100K/year: https://www.gillianperkins.com/the-100k-method

More FREE Resources to Grow Your Online Business:

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


Work with Gillian Perkins:

]]> Tue, 13 Jan 2026 11:00:00 -0500 Gillian Perkins Gillian Perkins 2211 In this episode, I speak with Lissa Figgins, a scaling strategist who helps entrepreneurs reclaim their time and combat burnout.

Lissa shares her transformative journey from being overwhelmed by hustle culture to embracing heart-centered time management, emphasizing a shift from managing time to multiplying it. Together, we explore the profound impact of mindset on productivity and well-being.

Key Takeaways:

  • Heart-Centered Time Management: Lissa discusses the misconception that busyness equates to productivity, urging entrepreneurs to find purpose beyond their output.
  • Reframing Your Relationship with Time: The dialogue stresses the importance of prioritizing meaningful tasks by asking, "What is it time for?" instead of fixating on the clock.
  • Time Anchor Zones: Lissa introduces a flexible scheduling method that accommodates life’s interruptions, enhancing focus without the guilt of multitasking.
  • Growth Mapping: She outlines a strategy to break annual goals into manageable 12-week segments, facilitating clear focus without overwhelm.
  • Accountability and Support: Lissa highlights the significance of sharing goals with others to boost success rates.

This episode serves as an empowering call to action for entrepreneurs seeking balance, providing practical strategies to approach time as an abundant resource. Tune in for actionable tips to help you work less and earn more!

0:00 Introduction to Time Management
1:26 The Reality of Busyness
6:01 Unhurrying the Heart
7:41 Transitioning from Busyness to Leadership
9:53 Changing Beliefs About Time
12:41 The Role of Time Stewardship
18:52 Embracing Flexibility in Planning
23:00 Multiplying Your Time
28:05 Yearly Planning Insights
31:30 Wrapping Up and Resources

Lissa's Links:
- Website: https://redeemhertime.com
- Facebook: https://www.facebook.com/lissa.figgins

Listen to our limited podcast series to how to build an automated sales funnel and scale it to $100K/year: https://www.gillianperkins.com/the-100k-method

More FREE Resources to Grow Your Online Business:

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


Work with Gillian Perkins:

]]> No Ep 311: The Biggest LEGAL MISTAKES New Business Owners Make (w/ Attorney Sam Vander Wielen) 311 311 Ep 311: The Biggest LEGAL MISTAKES New Business Owners Make (w/ Attorney Sam Vander Wielen) full 3df42396-ef9e-4a89-a93d-2898c0b5a62c https://share.transistor.fm/s/0a8a4d55 In this episode, I talk to Sam Vander Wielen, a lawyer turned entrepreneur and best-selling author, about legal essentials for new business owners.

We delve into the often-overlooked legal frameworks necessary for safeguarding entrepreneurial ventures and share actionable advice to help you avoid costly mistakes.

Key Takeaways:

  • Foundational Legal Protections: Sam outlines three critical components: registering your business as an LLC, drafting robust contracts, and obtaining necessary business insurance to mitigate risks.
  • Timelines in Legal Action: Many entrepreneurs delay securing legal protections. Sam stresses the importance of establishing these safeguards from day one, even before initial profits.
  • Professional Business Management: Sam underscores the necessity of enforcing contracts and maintaining clear boundaries with clients to ensure smooth operations.
  • Clarity in Contracts: Clear and comprehensive contracts are vital. Sam advocates for professional templates to avoid confusion and protect interests.
  • Choosing the Right Business Insurance: Entrepreneurs should work with brokers for tailored coverage to safeguard all business aspects, especially in online ventures.
  • Partnership Dynamics: Sam warns against 50-50 partnerships, advocating for clear roles to prevent disputes and enhance decision-making efficiency.
  • Embracing Legal Literacy: Sam encourages entrepreneurs to become familiar with legal terms and evolve their contracts as their businesses grow.

This episode is a crucial resource for entrepreneurs to confront the legal complexities of their businesses confidently. Tune in for insights that empower you to maintain legal safety while focusing on growth and sustainability!

Chapters:
0:00 Teaser Clips
0:32 Intro from Gillian
2:45 Sam's Book Journey
4:11 Building a Sustainable Business
8:06 Common Legal Mistakes
11:43 Understanding LLC Protection
15:46 The Pitfalls of Partnerships
18:36 Contracts and Terms of Service
24:53 The Role of AI in Legal Documents
30:10 Navigating Business Insurance
36:10 Beyond the Basics of Legal Protection
37:51 Conclusion and Resources

Sam's links:
Free Legal Workshop: https://samvanderwielen.samcart.com/referral/Legal-workshop/rOhbxf8KbgOnMbqq
Legal Foundations Pack: https://samvanderwielen.samcart.com/referral/legal-foundations/rOhbxf8KbgOnMbqq
Sam's Instagram: https://www.instagram.com/samvanderwielen 
Sam's YouTube: https://www.youtube.com/@SamVanderWielen

Listen to our limited podcast series to how to build an automated sales funnel and scale it to $100K/year: https://www.gillianperkins.com/the-100k-method

More FREE Resources to Grow Your Online Business:

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


Work with Gillian Perkins:

]]> In this episode, I talk to Sam Vander Wielen, a lawyer turned entrepreneur and best-selling author, about legal essentials for new business owners.

We delve into the often-overlooked legal frameworks necessary for safeguarding entrepreneurial ventures and share actionable advice to help you avoid costly mistakes.

Key Takeaways:

  • Foundational Legal Protections: Sam outlines three critical components: registering your business as an LLC, drafting robust contracts, and obtaining necessary business insurance to mitigate risks.
  • Timelines in Legal Action: Many entrepreneurs delay securing legal protections. Sam stresses the importance of establishing these safeguards from day one, even before initial profits.
  • Professional Business Management: Sam underscores the necessity of enforcing contracts and maintaining clear boundaries with clients to ensure smooth operations.
  • Clarity in Contracts: Clear and comprehensive contracts are vital. Sam advocates for professional templates to avoid confusion and protect interests.
  • Choosing the Right Business Insurance: Entrepreneurs should work with brokers for tailored coverage to safeguard all business aspects, especially in online ventures.
  • Partnership Dynamics: Sam warns against 50-50 partnerships, advocating for clear roles to prevent disputes and enhance decision-making efficiency.
  • Embracing Legal Literacy: Sam encourages entrepreneurs to become familiar with legal terms and evolve their contracts as their businesses grow.

This episode is a crucial resource for entrepreneurs to confront the legal complexities of their businesses confidently. Tune in for insights that empower you to maintain legal safety while focusing on growth and sustainability!

Chapters:
0:00 Teaser Clips
0:32 Intro from Gillian
2:45 Sam's Book Journey
4:11 Building a Sustainable Business
8:06 Common Legal Mistakes
11:43 Understanding LLC Protection
15:46 The Pitfalls of Partnerships
18:36 Contracts and Terms of Service
24:53 The Role of AI in Legal Documents
30:10 Navigating Business Insurance
36:10 Beyond the Basics of Legal Protection
37:51 Conclusion and Resources

Sam's links:
Free Legal Workshop: https://samvanderwielen.samcart.com/referral/Legal-workshop/rOhbxf8KbgOnMbqq
Legal Foundations Pack: https://samvanderwielen.samcart.com/referral/legal-foundations/rOhbxf8KbgOnMbqq
Sam's Instagram: https://www.instagram.com/samvanderwielen 
Sam's YouTube: https://www.youtube.com/@SamVanderWielen

Listen to our limited podcast series to how to build an automated sales funnel and scale it to $100K/year: https://www.gillianperkins.com/the-100k-method

More FREE Resources to Grow Your Online Business:

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


Work with Gillian Perkins:

]]> Tue, 06 Jan 2026 11:00:00 -0500 Gillian Perkins Gillian Perkins 2358 In this episode, I talk to Sam Vander Wielen, a lawyer turned entrepreneur and best-selling author, about legal essentials for new business owners.

We delve into the often-overlooked legal frameworks necessary for safeguarding entrepreneurial ventures and share actionable advice to help you avoid costly mistakes.

Key Takeaways:

  • Foundational Legal Protections: Sam outlines three critical components: registering your business as an LLC, drafting robust contracts, and obtaining necessary business insurance to mitigate risks.
  • Timelines in Legal Action: Many entrepreneurs delay securing legal protections. Sam stresses the importance of establishing these safeguards from day one, even before initial profits.
  • Professional Business Management: Sam underscores the necessity of enforcing contracts and maintaining clear boundaries with clients to ensure smooth operations.
  • Clarity in Contracts: Clear and comprehensive contracts are vital. Sam advocates for professional templates to avoid confusion and protect interests.
  • Choosing the Right Business Insurance: Entrepreneurs should work with brokers for tailored coverage to safeguard all business aspects, especially in online ventures.
  • Partnership Dynamics: Sam warns against 50-50 partnerships, advocating for clear roles to prevent disputes and enhance decision-making efficiency.
  • Embracing Legal Literacy: Sam encourages entrepreneurs to become familiar with legal terms and evolve their contracts as their businesses grow.

This episode is a crucial resource for entrepreneurs to confront the legal complexities of their businesses confidently. Tune in for insights that empower you to maintain legal safety while focusing on growth and sustainability!

Chapters:
0:00 Teaser Clips
0:32 Intro from Gillian
2:45 Sam's Book Journey
4:11 Building a Sustainable Business
8:06 Common Legal Mistakes
11:43 Understanding LLC Protection
15:46 The Pitfalls of Partnerships
18:36 Contracts and Terms of Service
24:53 The Role of AI in Legal Documents
30:10 Navigating Business Insurance
36:10 Beyond the Basics of Legal Protection
37:51 Conclusion and Resources

Sam's links:
Free Legal Workshop: https://samvanderwielen.samcart.com/referral/Legal-workshop/rOhbxf8KbgOnMbqq
Legal Foundations Pack: https://samvanderwielen.samcart.com/referral/legal-foundations/rOhbxf8KbgOnMbqq
Sam's Instagram: https://www.instagram.com/samvanderwielen 
Sam's YouTube: https://www.youtube.com/@SamVanderWielen

Listen to our limited podcast series to how to build an automated sales funnel and scale it to $100K/year: https://www.gillianperkins.com/the-100k-method

More FREE Resources to Grow Your Online Business:

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


Work with Gillian Perkins:

]]> No Ep 310: Scaling 101 – What It Really Means to Scale + How to Do It 310 310 Ep 310: Scaling 101 – What It Really Means to Scale + How to Do It full 260db981-fbc7-41bf-bf8d-95212f37ccc5 https://share.transistor.fm/s/d967edce In this episode, I redefine the concept of scaling in entrepreneurship and dive into how to expand your businesses efficiently while maintaining your personal well-being. I challenge the misconception that scaling equates to simply increasing employee headcount or ad spend, instead emphasizing a smarter approach focused on leveraging resources for greater output without disproportionate input.

I draw a clear distinction between scaling and traditional growth and outline a strategic pathway comprising three essential stages: foundation building, optimization, and exponential expansion. By stabilizing the business and refining offers in the foundation stage, entrepreneurs can transition to increasing efficiency in sales and marketing during the optimization phase, ultimately leading to expansive growth through replicable processes.

Listen to learn four key levers for effective scaling: implementing systems and automation, developing leveraged products, enhancing marketing visibility, and strategic team building. Each lever provides concrete action steps for entrepreneurs at any stage, empowering you to take immediate, actionable measures toward your scaling goals.

If you want to transform your understanding of business growth and unlock the potential for smarter scaling, all while avoiding burnout, then don't miss this episode!

Chapters:
0:20: Introduction to Scaling
0:46: Understanding the Right Mindset
3:51: Defining Scaling
7:38: Examples of Strategic Scaling
9:28: The Three Stages of Scaling
10:42: Building the Foundation
12:01: The Optimization Stage
13:38: Exponential Expansion
14:53: Transitioning Between Stages
16:09: Four Levers to Scale Your Business
16:30: Systems and Automation
21:07: Leveraged Products
24:21: Marketing and Visibility
26:43: The Role of Your Team
29:11: The Scaling Action Plan
41:46: Q&A Session

FREE Resources to Grow Your Online Business:

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


Work with Gillian Perkins:

]]> In this episode, I redefine the concept of scaling in entrepreneurship and dive into how to expand your businesses efficiently while maintaining your personal well-being. I challenge the misconception that scaling equates to simply increasing employee headcount or ad spend, instead emphasizing a smarter approach focused on leveraging resources for greater output without disproportionate input.

I draw a clear distinction between scaling and traditional growth and outline a strategic pathway comprising three essential stages: foundation building, optimization, and exponential expansion. By stabilizing the business and refining offers in the foundation stage, entrepreneurs can transition to increasing efficiency in sales and marketing during the optimization phase, ultimately leading to expansive growth through replicable processes.

Listen to learn four key levers for effective scaling: implementing systems and automation, developing leveraged products, enhancing marketing visibility, and strategic team building. Each lever provides concrete action steps for entrepreneurs at any stage, empowering you to take immediate, actionable measures toward your scaling goals.

If you want to transform your understanding of business growth and unlock the potential for smarter scaling, all while avoiding burnout, then don't miss this episode!

Chapters:
0:20: Introduction to Scaling
0:46: Understanding the Right Mindset
3:51: Defining Scaling
7:38: Examples of Strategic Scaling
9:28: The Three Stages of Scaling
10:42: Building the Foundation
12:01: The Optimization Stage
13:38: Exponential Expansion
14:53: Transitioning Between Stages
16:09: Four Levers to Scale Your Business
16:30: Systems and Automation
21:07: Leveraged Products
24:21: Marketing and Visibility
26:43: The Role of Your Team
29:11: The Scaling Action Plan
41:46: Q&A Session

FREE Resources to Grow Your Online Business:

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


Work with Gillian Perkins:

]]> Tue, 30 Dec 2025 11:00:00 -0500 Gillian Perkins Gillian Perkins 3593 In this episode, I redefine the concept of scaling in entrepreneurship and dive into how to expand your businesses efficiently while maintaining your personal well-being. I challenge the misconception that scaling equates to simply increasing employee headcount or ad spend, instead emphasizing a smarter approach focused on leveraging resources for greater output without disproportionate input.

I draw a clear distinction between scaling and traditional growth and outline a strategic pathway comprising three essential stages: foundation building, optimization, and exponential expansion. By stabilizing the business and refining offers in the foundation stage, entrepreneurs can transition to increasing efficiency in sales and marketing during the optimization phase, ultimately leading to expansive growth through replicable processes.

Listen to learn four key levers for effective scaling: implementing systems and automation, developing leveraged products, enhancing marketing visibility, and strategic team building. Each lever provides concrete action steps for entrepreneurs at any stage, empowering you to take immediate, actionable measures toward your scaling goals.

If you want to transform your understanding of business growth and unlock the potential for smarter scaling, all while avoiding burnout, then don't miss this episode!

Chapters:
0:20: Introduction to Scaling
0:46: Understanding the Right Mindset
3:51: Defining Scaling
7:38: Examples of Strategic Scaling
9:28: The Three Stages of Scaling
10:42: Building the Foundation
12:01: The Optimization Stage
13:38: Exponential Expansion
14:53: Transitioning Between Stages
16:09: Four Levers to Scale Your Business
16:30: Systems and Automation
21:07: Leveraged Products
24:21: Marketing and Visibility
26:43: The Role of Your Team
29:11: The Scaling Action Plan
41:46: Q&A Session

FREE Resources to Grow Your Online Business:

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


Work with Gillian Perkins:

]]> No Ep 309: This NEW Instagram Launch Strategy Is Changing Digital Marketing (with Brittany Roberts) 309 309 Ep 309: This NEW Instagram Launch Strategy Is Changing Digital Marketing (with Brittany Roberts) full 412d8573-b931-44ee-8c07-643f96505fe7 https://share.transistor.fm/s/899ebf62 In this episode, I interview Brittany Roberts, the mastermind behind the Instagram Launch Lab, about her innovative product launch methods that emphasize simplicity and creativity.

Brittany helps online coaches and creatives build launches that everyone wants a piece of — by turning Instagram into their hottest launch asset.

She's an award-winning Social Media Manager and the creator of Instagram Launch Lab, where she teaches a show-stopping, scroll-stopping strategy that transforms casual followers into paying clients.

Brittany has led organic strategy for multiple six- and seven-figure women-led brands, and created standout campaigns for names like My Muscle Chef, Royal Caribbean, and Later.

Since starting her own brand in 2020, she has coached hundreds of women internationally and grown an engaged Instagram audience from scratch.

Brittany is a creativity-led strategist, and the host of The One Woman Show — which debuted at #3 in the Australian Marketing Charts.

Key takeaways from this episode include:

  • Evolving Launch Strategies: Brittany shares her shift from traditional funnels to using Instagram's "Close Friends" for more relaxed audience engagement.
  • Curated Content: Short, engaging videos allow followers to learn without feeling overwhelmed, making content digestible.
  • Simple Launch Processes: A three-day training series can effectively foster engagement without complexity.
  • Boosting Participation: Gamified elements and exclusivity enhance interaction rates with her audience.
  • Soft Selling Techniques: Gradual calls to action lead participants through a nurturing process to a final offer.
  • Feedback for Improvement: Continuous refinement of her approach based on audience reactions drives success.

Brittany's success illustrates how simplifying launches can lead to substantial results. Tune in for actionable insights to elevate your launch strategy!

Chapters:
0:00: Introduction to a New Launch Strategy
1:16: The Shift Away from Fancy Funnels
5:10: Embracing Instagram Stories for Engagement
9:24: Building Exclusivity with Close Friends
14:58: Innovative Ways to Opt-In
19:59: The Close Friends List Strategy
25:59: Adapting to Changing Marketing Strategies
27:14: Content Structure for Instagram Stories
30:48: Educational Challenges and Takeaways
38:48: Call to Action and Conversion Strategies
46:55: Planning and Prep for Launch Series
52:21: Wrapping Up and Resources Available

Email Brittany: brittany@thesocialbritify.com

She can be found on socials @thesocialbritify

The Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-lab

Can We Be Honest About Launching? Podcast: https://podcasts.apple.com/bb/podcast/can-we-be-honest-about-launching-the-campaign/id1857551172

Want to grow your business with YouTube? It's a great option! Learn my strategy here: https://creatorfasttrack.com/workshop-registration


FREE Resources to Grow Your Online Business:

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


Work with Gillian Perkins:

]]> In this episode, I interview Brittany Roberts, the mastermind behind the Instagram Launch Lab, about her innovative product launch methods that emphasize simplicity and creativity.

Brittany helps online coaches and creatives build launches that everyone wants a piece of — by turning Instagram into their hottest launch asset.

She's an award-winning Social Media Manager and the creator of Instagram Launch Lab, where she teaches a show-stopping, scroll-stopping strategy that transforms casual followers into paying clients.

Brittany has led organic strategy for multiple six- and seven-figure women-led brands, and created standout campaigns for names like My Muscle Chef, Royal Caribbean, and Later.

Since starting her own brand in 2020, she has coached hundreds of women internationally and grown an engaged Instagram audience from scratch.

Brittany is a creativity-led strategist, and the host of The One Woman Show — which debuted at #3 in the Australian Marketing Charts.

Key takeaways from this episode include:

  • Evolving Launch Strategies: Brittany shares her shift from traditional funnels to using Instagram's "Close Friends" for more relaxed audience engagement.
  • Curated Content: Short, engaging videos allow followers to learn without feeling overwhelmed, making content digestible.
  • Simple Launch Processes: A three-day training series can effectively foster engagement without complexity.
  • Boosting Participation: Gamified elements and exclusivity enhance interaction rates with her audience.
  • Soft Selling Techniques: Gradual calls to action lead participants through a nurturing process to a final offer.
  • Feedback for Improvement: Continuous refinement of her approach based on audience reactions drives success.

Brittany's success illustrates how simplifying launches can lead to substantial results. Tune in for actionable insights to elevate your launch strategy!

Chapters:
0:00: Introduction to a New Launch Strategy
1:16: The Shift Away from Fancy Funnels
5:10: Embracing Instagram Stories for Engagement
9:24: Building Exclusivity with Close Friends
14:58: Innovative Ways to Opt-In
19:59: The Close Friends List Strategy
25:59: Adapting to Changing Marketing Strategies
27:14: Content Structure for Instagram Stories
30:48: Educational Challenges and Takeaways
38:48: Call to Action and Conversion Strategies
46:55: Planning and Prep for Launch Series
52:21: Wrapping Up and Resources Available

Email Brittany: brittany@thesocialbritify.com

She can be found on socials @thesocialbritify

The Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-lab

Can We Be Honest About Launching? Podcast: https://podcasts.apple.com/bb/podcast/can-we-be-honest-about-launching-the-campaign/id1857551172

Want to grow your business with YouTube? It's a great option! Learn my strategy here: https://creatorfasttrack.com/workshop-registration


FREE Resources to Grow Your Online Business:

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


Work with Gillian Perkins:

]]> Tue, 23 Dec 2025 11:00:00 -0500 Gillian Perkins Gillian Perkins 3304 In this episode, I interview Brittany Roberts, the mastermind behind the Instagram Launch Lab, about her innovative product launch methods that emphasize simplicity and creativity.

Brittany helps online coaches and creatives build launches that everyone wants a piece of — by turning Instagram into their hottest launch asset.

She's an award-winning Social Media Manager and the creator of Instagram Launch Lab, where she teaches a show-stopping, scroll-stopping strategy that transforms casual followers into paying clients.

Brittany has led organic strategy for multiple six- and seven-figure women-led brands, and created standout campaigns for names like My Muscle Chef, Royal Caribbean, and Later.

Since starting her own brand in 2020, she has coached hundreds of women internationally and grown an engaged Instagram audience from scratch.

Brittany is a creativity-led strategist, and the host of The One Woman Show — which debuted at #3 in the Australian Marketing Charts.

Key takeaways from this episode include:

  • Evolving Launch Strategies: Brittany shares her shift from traditional funnels to using Instagram's "Close Friends" for more relaxed audience engagement.
  • Curated Content: Short, engaging videos allow followers to learn without feeling overwhelmed, making content digestible.
  • Simple Launch Processes: A three-day training series can effectively foster engagement without complexity.
  • Boosting Participation: Gamified elements and exclusivity enhance interaction rates with her audience.
  • Soft Selling Techniques: Gradual calls to action lead participants through a nurturing process to a final offer.
  • Feedback for Improvement: Continuous refinement of her approach based on audience reactions drives success.

Brittany's success illustrates how simplifying launches can lead to substantial results. Tune in for actionable insights to elevate your launch strategy!

Chapters:
0:00: Introduction to a New Launch Strategy
1:16: The Shift Away from Fancy Funnels
5:10: Embracing Instagram Stories for Engagement
9:24: Building Exclusivity with Close Friends
14:58: Innovative Ways to Opt-In
19:59: The Close Friends List Strategy
25:59: Adapting to Changing Marketing Strategies
27:14: Content Structure for Instagram Stories
30:48: Educational Challenges and Takeaways
38:48: Call to Action and Conversion Strategies
46:55: Planning and Prep for Launch Series
52:21: Wrapping Up and Resources Available

Email Brittany: brittany@thesocialbritify.com

She can be found on socials @thesocialbritify

The Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-lab

Can We Be Honest About Launching? Podcast: https://podcasts.apple.com/bb/podcast/can-we-be-honest-about-launching-the-campaign/id1857551172

Want to grow your business with YouTube? It's a great option! Learn my strategy here: https://creatorfasttrack.com/workshop-registration


FREE Resources to Grow Your Online Business:

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


Work with Gillian Perkins:

]]> No Ep 308: How to Find a Profitable Product Idea 308 308 Ep 308: How to Find a Profitable Product Idea full 72f43e94-0899-4e46-98a1-90321124f128 https://share.transistor.fm/s/34a52e4f In this episode, I explore the vital first step in entrepreneurship: identifying a profitable product idea, which is crucial for building a successful online business. I emphasize the iterative nature of product development and the importance of tapping into market needs through personal frustrations and community insights.

Listeners will learn how to harness everyday challenges to uncover authentic product ideas with built-in validation. I also share valuable strategies for exploring what’s selling in your niche by analyzing popular marketplaces like Amazon, Etsy, and Kickstarter for sales data, reviews, and trends.

I outline a straightforward testing strategy to evaluate profit potential, utilizing tools like Google Trends and market size assessments to ensure demand and consumer willingness to pay. Using a practical example of launching an online course, I guide you through idea conception, validation, and beta launches.

Throughout the episode, I encourage embracing uncertainty, experimenting, and taking incremental steps toward your entrepreneurial goals. Join me to discover how to brainstorm, validate, and act on product ideas, all while reshaping your approach to work-life balance.

Don't miss this episode if you're ready to embrace innovation and reshape your entrepreneurial narrative!

Chapters:
0:03; Finding Profitable Product Ideas
0:46: The Freedom of Entrepreneurship
2:08: Generating Product Ideas
3:30: Listening to Online Conversations
5:40: Studying What Sells
6:37: Testing Your Product Idea
12:53: Validating Your Idea
18:16: Action Steps to Take
20:33: Resources for Your Journey
24:22: Engaging with Your Audience

Grab our FREE course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-in

More FREE Resources to Grow Your Online Business:

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


Work with Gillian Perkins:

]]> In this episode, I explore the vital first step in entrepreneurship: identifying a profitable product idea, which is crucial for building a successful online business. I emphasize the iterative nature of product development and the importance of tapping into market needs through personal frustrations and community insights.

Listeners will learn how to harness everyday challenges to uncover authentic product ideas with built-in validation. I also share valuable strategies for exploring what’s selling in your niche by analyzing popular marketplaces like Amazon, Etsy, and Kickstarter for sales data, reviews, and trends.

I outline a straightforward testing strategy to evaluate profit potential, utilizing tools like Google Trends and market size assessments to ensure demand and consumer willingness to pay. Using a practical example of launching an online course, I guide you through idea conception, validation, and beta launches.

Throughout the episode, I encourage embracing uncertainty, experimenting, and taking incremental steps toward your entrepreneurial goals. Join me to discover how to brainstorm, validate, and act on product ideas, all while reshaping your approach to work-life balance.

Don't miss this episode if you're ready to embrace innovation and reshape your entrepreneurial narrative!

Chapters:
0:03; Finding Profitable Product Ideas
0:46: The Freedom of Entrepreneurship
2:08: Generating Product Ideas
3:30: Listening to Online Conversations
5:40: Studying What Sells
6:37: Testing Your Product Idea
12:53: Validating Your Idea
18:16: Action Steps to Take
20:33: Resources for Your Journey
24:22: Engaging with Your Audience

Grab our FREE course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-in

More FREE Resources to Grow Your Online Business:

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


Work with Gillian Perkins:

]]> Tue, 16 Dec 2025 11:00:00 -0500 Gillian Perkins Gillian Perkins 1515 In this episode, I explore the vital first step in entrepreneurship: identifying a profitable product idea, which is crucial for building a successful online business. I emphasize the iterative nature of product development and the importance of tapping into market needs through personal frustrations and community insights.

Listeners will learn how to harness everyday challenges to uncover authentic product ideas with built-in validation. I also share valuable strategies for exploring what’s selling in your niche by analyzing popular marketplaces like Amazon, Etsy, and Kickstarter for sales data, reviews, and trends.

I outline a straightforward testing strategy to evaluate profit potential, utilizing tools like Google Trends and market size assessments to ensure demand and consumer willingness to pay. Using a practical example of launching an online course, I guide you through idea conception, validation, and beta launches.

Throughout the episode, I encourage embracing uncertainty, experimenting, and taking incremental steps toward your entrepreneurial goals. Join me to discover how to brainstorm, validate, and act on product ideas, all while reshaping your approach to work-life balance.

Don't miss this episode if you're ready to embrace innovation and reshape your entrepreneurial narrative!

Chapters:
0:03; Finding Profitable Product Ideas
0:46: The Freedom of Entrepreneurship
2:08: Generating Product Ideas
3:30: Listening to Online Conversations
5:40: Studying What Sells
6:37: Testing Your Product Idea
12:53: Validating Your Idea
18:16: Action Steps to Take
20:33: Resources for Your Journey
24:22: Engaging with Your Audience

Grab our FREE course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-in

More FREE Resources to Grow Your Online Business:

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


Work with Gillian Perkins:

]]> No Ep 307: How to SIMPLIFY YOUR MARKETING Without Losing Momentum 307 307 Ep 307: How to SIMPLIFY YOUR MARKETING Without Losing Momentum full 221dfbaf-6132-4f75-95d6-649c795fe0cb https://share.transistor.fm/s/ad30189d In this episode, I tackle the critical need to simplify marketing strategies for online business success. Amidst an overwhelming array of marketing options, complexity can sabotage your efforts. I'm here to show you how to take a streamlined approach instead.

I begin by addressing the most common pitfalls that lead entrepreneurs to over-complicate their marketing in pursuit of better results. I share six key insights on common areas of unnecessary complexity, starting with the number of platforms used. By narrowing your focus to fewer platforms, you can achieve deeper engagement and better results.

I next discuss content frequency and promote a balanced approach, advocating for quality over quantity. I get into the strategic benefits and potential pitfalls of content repurposing, emphasizing the importance of leveraging successful materials without diluting their impact.

I also address the common misconception that more products bring broader appeal. I advocate selecting a few high-quality offerings to enhance effectiveness and sales potential. By identifying a singular target market, entrepreneurs can tailor their marketing messages for optimal conversions.

I wrap up by highlighting the importance of automation, discussing how to create systems that recycle effective marketing assets, thus saving time and effort.

This episode is packed with practical strategies for entrepreneurs looking to reduce complexity in their marketing efforts. Tune in to learn how to simplify your approach and enhance your business success while avoiding burnout!

Chapters:
0:00: Simplifying Marketing Strategies
2:34: The Pursuit of Entrepreneurial Freedom
3:15: Reducing Platform Complexity
13:31: Streamlining Content Output
20:05: The Art of Content Repurposing
25:22: Managing Product Offers
33:19: Targeting the Right Customers
37:32: Automating Successful Marketing
41:02: Conclusion and Next Steps

Would you like to build a strategic, yet SIMPLE sales system to scale your digital product to $100K/year? Sign up now for a free discovery call to find out how we can work with you to reach this goal: https://gillianperkins.com/100K

FREE Resources to Grow Your Online Business:

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


Work with Gillian Perkins:

]]> In this episode, I tackle the critical need to simplify marketing strategies for online business success. Amidst an overwhelming array of marketing options, complexity can sabotage your efforts. I'm here to show you how to take a streamlined approach instead.

I begin by addressing the most common pitfalls that lead entrepreneurs to over-complicate their marketing in pursuit of better results. I share six key insights on common areas of unnecessary complexity, starting with the number of platforms used. By narrowing your focus to fewer platforms, you can achieve deeper engagement and better results.

I next discuss content frequency and promote a balanced approach, advocating for quality over quantity. I get into the strategic benefits and potential pitfalls of content repurposing, emphasizing the importance of leveraging successful materials without diluting their impact.

I also address the common misconception that more products bring broader appeal. I advocate selecting a few high-quality offerings to enhance effectiveness and sales potential. By identifying a singular target market, entrepreneurs can tailor their marketing messages for optimal conversions.

I wrap up by highlighting the importance of automation, discussing how to create systems that recycle effective marketing assets, thus saving time and effort.

This episode is packed with practical strategies for entrepreneurs looking to reduce complexity in their marketing efforts. Tune in to learn how to simplify your approach and enhance your business success while avoiding burnout!

Chapters:
0:00: Simplifying Marketing Strategies
2:34: The Pursuit of Entrepreneurial Freedom
3:15: Reducing Platform Complexity
13:31: Streamlining Content Output
20:05: The Art of Content Repurposing
25:22: Managing Product Offers
33:19: Targeting the Right Customers
37:32: Automating Successful Marketing
41:02: Conclusion and Next Steps

Would you like to build a strategic, yet SIMPLE sales system to scale your digital product to $100K/year? Sign up now for a free discovery call to find out how we can work with you to reach this goal: https://gillianperkins.com/100K

FREE Resources to Grow Your Online Business:

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


Work with Gillian Perkins:

]]> Tue, 09 Dec 2025 11:00:00 -0500 Gillian Perkins Gillian Perkins 2682 In this episode, I tackle the critical need to simplify marketing strategies for online business success. Amidst an overwhelming array of marketing options, complexity can sabotage your efforts. I'm here to show you how to take a streamlined approach instead.

I begin by addressing the most common pitfalls that lead entrepreneurs to over-complicate their marketing in pursuit of better results. I share six key insights on common areas of unnecessary complexity, starting with the number of platforms used. By narrowing your focus to fewer platforms, you can achieve deeper engagement and better results.

I next discuss content frequency and promote a balanced approach, advocating for quality over quantity. I get into the strategic benefits and potential pitfalls of content repurposing, emphasizing the importance of leveraging successful materials without diluting their impact.

I also address the common misconception that more products bring broader appeal. I advocate selecting a few high-quality offerings to enhance effectiveness and sales potential. By identifying a singular target market, entrepreneurs can tailor their marketing messages for optimal conversions.

I wrap up by highlighting the importance of automation, discussing how to create systems that recycle effective marketing assets, thus saving time and effort.

This episode is packed with practical strategies for entrepreneurs looking to reduce complexity in their marketing efforts. Tune in to learn how to simplify your approach and enhance your business success while avoiding burnout!

Chapters:
0:00: Simplifying Marketing Strategies
2:34: The Pursuit of Entrepreneurial Freedom
3:15: Reducing Platform Complexity
13:31: Streamlining Content Output
20:05: The Art of Content Repurposing
25:22: Managing Product Offers
33:19: Targeting the Right Customers
37:32: Automating Successful Marketing
41:02: Conclusion and Next Steps

Would you like to build a strategic, yet SIMPLE sales system to scale your digital product to $100K/year? Sign up now for a free discovery call to find out how we can work with you to reach this goal: https://gillianperkins.com/100K

FREE Resources to Grow Your Online Business:

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


Work with Gillian Perkins:

]]> No Ep 306: Plan Out Your Content for the ENTIRE YEAR (in Just 24 Minutes) 306 306 Ep 306: Plan Out Your Content for the ENTIRE YEAR (in Just 24 Minutes) full 94388ff1-c6f7-4004-9422-9457a0235e4c https://share.transistor.fm/s/24e2a830 In this episode, I get into the importance of efficiency in entrepreneurship, which is critical for me as a business owner managing multiple ventures while raising five children. With only 20 hours a week dedicated to my four businesses, I have developed practical strategies to enhance productivity without compromising family time and personal fulfillment.

I challenge common misconceptions about efficiency and emphasize focusing on impactful output over mere busywork. Listen to learn the power of batching related tasks to maximize time, using my effective video production strategy as a guide.

I also share my "building block method" for content planning, offering a streamlined approach that allows entrepreneurs to outline their entire year's content in just 15-25 minutes.

Additionally, I discuss the value of flexibility in content strategies, encouraging adaptability while maintaining a cohesive brand narrative.

I also highlight the role of AI tools like ChatGPT in enhancing creativity and organization within content generation and share my insights on converting visibility from successful content marketing into tangible leads, a key aspect for business growth.

This episode is a must-listen if you are an entrepreneur who is eager to optimize your business practices, innovate your content creation, and cultivate a more rewarding lifestyle.

Tune in to gain valuable insights on boosting efficiency and transforming visibility into sales success!

Chapters:
0:20: Introduction to Efficient Entrepreneurship
2:18: Planning Content for the Year
3:21: Choosing Your Main Platform
5:43: Identifying Content Formats
7:45: Defining Content Topics
9:31: The Power of YouTube
11:20: Generating Specific Content Ideas
13:49: Scheduling Content on the Calendar
16:49: Creating a Repurposing Strategy
19:13: Recap of Content Planning Steps
20:34: Turning Visibility into Sales
22:33: The $100K Method

Want to use YouTube as your main platform? It's a great option! Learn my strategy here: https://creatorfasttrack.com/workshop-registration


FREE Resources to Grow Your Online Business:

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


Work with Gillian Perkins:

]]> In this episode, I get into the importance of efficiency in entrepreneurship, which is critical for me as a business owner managing multiple ventures while raising five children. With only 20 hours a week dedicated to my four businesses, I have developed practical strategies to enhance productivity without compromising family time and personal fulfillment.

I challenge common misconceptions about efficiency and emphasize focusing on impactful output over mere busywork. Listen to learn the power of batching related tasks to maximize time, using my effective video production strategy as a guide.

I also share my "building block method" for content planning, offering a streamlined approach that allows entrepreneurs to outline their entire year's content in just 15-25 minutes.

Additionally, I discuss the value of flexibility in content strategies, encouraging adaptability while maintaining a cohesive brand narrative.

I also highlight the role of AI tools like ChatGPT in enhancing creativity and organization within content generation and share my insights on converting visibility from successful content marketing into tangible leads, a key aspect for business growth.

This episode is a must-listen if you are an entrepreneur who is eager to optimize your business practices, innovate your content creation, and cultivate a more rewarding lifestyle.

Tune in to gain valuable insights on boosting efficiency and transforming visibility into sales success!

Chapters:
0:20: Introduction to Efficient Entrepreneurship
2:18: Planning Content for the Year
3:21: Choosing Your Main Platform
5:43: Identifying Content Formats
7:45: Defining Content Topics
9:31: The Power of YouTube
11:20: Generating Specific Content Ideas
13:49: Scheduling Content on the Calendar
16:49: Creating a Repurposing Strategy
19:13: Recap of Content Planning Steps
20:34: Turning Visibility into Sales
22:33: The $100K Method

Want to use YouTube as your main platform? It's a great option! Learn my strategy here: https://creatorfasttrack.com/workshop-registration


FREE Resources to Grow Your Online Business:

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


Work with Gillian Perkins:

]]> Tue, 02 Dec 2025 11:00:00 -0500 Gillian Perkins Gillian Perkins 1391 In this episode, I get into the importance of efficiency in entrepreneurship, which is critical for me as a business owner managing multiple ventures while raising five children. With only 20 hours a week dedicated to my four businesses, I have developed practical strategies to enhance productivity without compromising family time and personal fulfillment.

I challenge common misconceptions about efficiency and emphasize focusing on impactful output over mere busywork. Listen to learn the power of batching related tasks to maximize time, using my effective video production strategy as a guide.

I also share my "building block method" for content planning, offering a streamlined approach that allows entrepreneurs to outline their entire year's content in just 15-25 minutes.

Additionally, I discuss the value of flexibility in content strategies, encouraging adaptability while maintaining a cohesive brand narrative.

I also highlight the role of AI tools like ChatGPT in enhancing creativity and organization within content generation and share my insights on converting visibility from successful content marketing into tangible leads, a key aspect for business growth.

This episode is a must-listen if you are an entrepreneur who is eager to optimize your business practices, innovate your content creation, and cultivate a more rewarding lifestyle.

Tune in to gain valuable insights on boosting efficiency and transforming visibility into sales success!

Chapters:
0:20: Introduction to Efficient Entrepreneurship
2:18: Planning Content for the Year
3:21: Choosing Your Main Platform
5:43: Identifying Content Formats
7:45: Defining Content Topics
9:31: The Power of YouTube
11:20: Generating Specific Content Ideas
13:49: Scheduling Content on the Calendar
16:49: Creating a Repurposing Strategy
19:13: Recap of Content Planning Steps
20:34: Turning Visibility into Sales
22:33: The $100K Method

Want to use YouTube as your main platform? It's a great option! Learn my strategy here: https://creatorfasttrack.com/workshop-registration


FREE Resources to Grow Your Online Business:

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


Work with Gillian Perkins:

]]> No Ep 305: Why EVERYONE should start a YouTube Channel 305 305 Ep 305: Why EVERYONE should start a YouTube Channel full 6a89084d-70b8-48b8-aee8-d9babb3fdb65 https://share.transistor.fm/s/b89e6db4 In this episode, I chat with Brittany Roberts of the Social Britify about my journey from running a local music school to becoming a successful YouTuber and marketing strategist.

Key highlights include:
- Overcoming Challenges: I reflect on my initial YouTube struggles and the turning points that reshaped my approach to content.
- Learning from Experience: I discuss the importance of quality content and strategic planning in overcoming early setbacks.
- Shifting to Education: Discover how my channel led me to educate others on online marketing strategies.
- Power of Video: I emphasize the value of YouTube for all professionals wanting to boost their business.
- Content Strategy Tips: Actionable advice on niche identification and planning effective content.
- Building Confidence: The significance of authenticity in video creation and developing a personal style.
- Monetization Insights: Various revenue streams for creators and the importance of providing value.
- Consistency for Growth: Tips on maintaining an engaging posting schedule.

This episode offers practical strategies for entrepreneurs looking to harness YouTube for growth. Tune in for insights on using video to enhance your business visibility and success!

Chapters:
0:20: Introduction to Entrepreneurship
0:26: The Power of YouTube Strategy
0:59: Gillian's Journey Begins
2:52: Struggles with YouTube Growth
6:24: Shifting Perspectives on Quality
10:00: Transition from Music School
14:39: Building Confidence in Content Creation
16:34: The Importance of Consistency
18:08: Early Success on YouTube
19:46: Lessons Learned from Growth
22:54: YouTube's Evolution Over Time
27:32: The Case for Every Business
30:05: The Balance of Content Creation
33:23: Going All-In on YouTube
36:16: The First Nine Months
38:22: Transition to Education and Coaching
46:38: Service vs. Information Business
51:10: Final Thoughts on YouTube Strategy

Want to use YouTube to grow your online business? Listen in to my free masterclass, 3 Secrets to Reach 1,000 Subscribers and Get Monetized in Just 3 Months: https://creatorfasttrack.com/workshop-registration

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> In this episode, I chat with Brittany Roberts of the Social Britify about my journey from running a local music school to becoming a successful YouTuber and marketing strategist.

Key highlights include:
- Overcoming Challenges: I reflect on my initial YouTube struggles and the turning points that reshaped my approach to content.
- Learning from Experience: I discuss the importance of quality content and strategic planning in overcoming early setbacks.
- Shifting to Education: Discover how my channel led me to educate others on online marketing strategies.
- Power of Video: I emphasize the value of YouTube for all professionals wanting to boost their business.
- Content Strategy Tips: Actionable advice on niche identification and planning effective content.
- Building Confidence: The significance of authenticity in video creation and developing a personal style.
- Monetization Insights: Various revenue streams for creators and the importance of providing value.
- Consistency for Growth: Tips on maintaining an engaging posting schedule.

This episode offers practical strategies for entrepreneurs looking to harness YouTube for growth. Tune in for insights on using video to enhance your business visibility and success!

Chapters:
0:20: Introduction to Entrepreneurship
0:26: The Power of YouTube Strategy
0:59: Gillian's Journey Begins
2:52: Struggles with YouTube Growth
6:24: Shifting Perspectives on Quality
10:00: Transition from Music School
14:39: Building Confidence in Content Creation
16:34: The Importance of Consistency
18:08: Early Success on YouTube
19:46: Lessons Learned from Growth
22:54: YouTube's Evolution Over Time
27:32: The Case for Every Business
30:05: The Balance of Content Creation
33:23: Going All-In on YouTube
36:16: The First Nine Months
38:22: Transition to Education and Coaching
46:38: Service vs. Information Business
51:10: Final Thoughts on YouTube Strategy

Want to use YouTube to grow your online business? Listen in to my free masterclass, 3 Secrets to Reach 1,000 Subscribers and Get Monetized in Just 3 Months: https://creatorfasttrack.com/workshop-registration

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> Tue, 25 Nov 2025 11:00:00 -0500 Gillian Perkins Gillian Perkins 3330 In this episode, I chat with Brittany Roberts of the Social Britify about my journey from running a local music school to becoming a successful YouTuber and marketing strategist.

Key highlights include:
- Overcoming Challenges: I reflect on my initial YouTube struggles and the turning points that reshaped my approach to content.
- Learning from Experience: I discuss the importance of quality content and strategic planning in overcoming early setbacks.
- Shifting to Education: Discover how my channel led me to educate others on online marketing strategies.
- Power of Video: I emphasize the value of YouTube for all professionals wanting to boost their business.
- Content Strategy Tips: Actionable advice on niche identification and planning effective content.
- Building Confidence: The significance of authenticity in video creation and developing a personal style.
- Monetization Insights: Various revenue streams for creators and the importance of providing value.
- Consistency for Growth: Tips on maintaining an engaging posting schedule.

This episode offers practical strategies for entrepreneurs looking to harness YouTube for growth. Tune in for insights on using video to enhance your business visibility and success!

Chapters:
0:20: Introduction to Entrepreneurship
0:26: The Power of YouTube Strategy
0:59: Gillian's Journey Begins
2:52: Struggles with YouTube Growth
6:24: Shifting Perspectives on Quality
10:00: Transition from Music School
14:39: Building Confidence in Content Creation
16:34: The Importance of Consistency
18:08: Early Success on YouTube
19:46: Lessons Learned from Growth
22:54: YouTube's Evolution Over Time
27:32: The Case for Every Business
30:05: The Balance of Content Creation
33:23: Going All-In on YouTube
36:16: The First Nine Months
38:22: Transition to Education and Coaching
46:38: Service vs. Information Business
51:10: Final Thoughts on YouTube Strategy

Want to use YouTube to grow your online business? Listen in to my free masterclass, 3 Secrets to Reach 1,000 Subscribers and Get Monetized in Just 3 Months: https://creatorfasttrack.com/workshop-registration

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> No Ep 304: The FAST TRACK FUNNEL: Why We Switched All Our Systems to This New Strategy 304 304 Ep 304: The FAST TRACK FUNNEL: Why We Switched All Our Systems to This New Strategy full d04a415d-1fc3-4d3a-9e08-691a81380acf https://share.transistor.fm/s/02debf1c In this episode, I introduce the "Fast Track Funnel," an innovative strategy designed to optimize sales outcomes in today's saturated digital marketing environment. We have seen a lot of success since switching our sales funnels over to this system 18 months ago, so I want to share with you my insights on how to adapt your sales funnels amidst the evolving online landscape, especially with the rise of AI tools like ChatGPT.

While there has never been higher content saturation than now, there are still effective strategies to keep sales funnels profitable and engaging. The Fast Track Funnel focuses on immediacy, allowing prospective clients to sign up for webinars without delay, which is crucial in our fast-paced world. By merging the webinar video with the sales page, we have created smoother transitions from content consumption to purchases.

I also break down consumer behavior in this episode, emphasizing the need for transparency and control over viewing experiences to improve retention. I have some pretty compelling data to share with you which demonstrates the positive impact of the Fast Track Funnel on conversion rates, even amidst competitive pressures.

This episode is a must-listen for anyone looking to boost their sales performance effectively.

Tune in to explore:
- How shifts in digital marketing affect sales funnels
- The benefits of the Fast Track Funnel for instant webinar access
- Techniques to improve conversions through strategic funnel design
- The significance of consumer control over content viewing
- Proven methods to elevate your sales funnels

If you're ready to refine your business strategies and thrive in the digital marketplace, this episode is filled with the practical insights and actionable advice you need!

Chapters:
0:00: Introduction to Fast Track Funnel
0:43: The Changing Landscape of Digital Marketing
4:00: Overview of the Fast Track Funnel
6:39: Key Features of the Fast Track Funnel
8:25: The 72-Hour Open Cart Strategy
10:31: Automated Sales Sequences Explained
13:14: Results from the Fast Track Funnel
16:06: Webinar to Sale Conversion Rates
18:07: Teaching the New Funnel Strategy
18:44: Getting Help with Your Sales Funnel
19:28: Conclusion and Next Steps

Need some help getting a strategic sales funnel built for YOUR business? Book a free strategy call now to get the process started: https://gillianperkins.com/100K

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> In this episode, I introduce the "Fast Track Funnel," an innovative strategy designed to optimize sales outcomes in today's saturated digital marketing environment. We have seen a lot of success since switching our sales funnels over to this system 18 months ago, so I want to share with you my insights on how to adapt your sales funnels amidst the evolving online landscape, especially with the rise of AI tools like ChatGPT.

While there has never been higher content saturation than now, there are still effective strategies to keep sales funnels profitable and engaging. The Fast Track Funnel focuses on immediacy, allowing prospective clients to sign up for webinars without delay, which is crucial in our fast-paced world. By merging the webinar video with the sales page, we have created smoother transitions from content consumption to purchases.

I also break down consumer behavior in this episode, emphasizing the need for transparency and control over viewing experiences to improve retention. I have some pretty compelling data to share with you which demonstrates the positive impact of the Fast Track Funnel on conversion rates, even amidst competitive pressures.

This episode is a must-listen for anyone looking to boost their sales performance effectively.

Tune in to explore:
- How shifts in digital marketing affect sales funnels
- The benefits of the Fast Track Funnel for instant webinar access
- Techniques to improve conversions through strategic funnel design
- The significance of consumer control over content viewing
- Proven methods to elevate your sales funnels

If you're ready to refine your business strategies and thrive in the digital marketplace, this episode is filled with the practical insights and actionable advice you need!

Chapters:
0:00: Introduction to Fast Track Funnel
0:43: The Changing Landscape of Digital Marketing
4:00: Overview of the Fast Track Funnel
6:39: Key Features of the Fast Track Funnel
8:25: The 72-Hour Open Cart Strategy
10:31: Automated Sales Sequences Explained
13:14: Results from the Fast Track Funnel
16:06: Webinar to Sale Conversion Rates
18:07: Teaching the New Funnel Strategy
18:44: Getting Help with Your Sales Funnel
19:28: Conclusion and Next Steps

Need some help getting a strategic sales funnel built for YOUR business? Book a free strategy call now to get the process started: https://gillianperkins.com/100K

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> Tue, 18 Nov 2025 11:00:00 -0500 Gillian Perkins Gillian Perkins 1226 In this episode, I introduce the "Fast Track Funnel," an innovative strategy designed to optimize sales outcomes in today's saturated digital marketing environment. We have seen a lot of success since switching our sales funnels over to this system 18 months ago, so I want to share with you my insights on how to adapt your sales funnels amidst the evolving online landscape, especially with the rise of AI tools like ChatGPT.

While there has never been higher content saturation than now, there are still effective strategies to keep sales funnels profitable and engaging. The Fast Track Funnel focuses on immediacy, allowing prospective clients to sign up for webinars without delay, which is crucial in our fast-paced world. By merging the webinar video with the sales page, we have created smoother transitions from content consumption to purchases.

I also break down consumer behavior in this episode, emphasizing the need for transparency and control over viewing experiences to improve retention. I have some pretty compelling data to share with you which demonstrates the positive impact of the Fast Track Funnel on conversion rates, even amidst competitive pressures.

This episode is a must-listen for anyone looking to boost their sales performance effectively.

Tune in to explore:
- How shifts in digital marketing affect sales funnels
- The benefits of the Fast Track Funnel for instant webinar access
- Techniques to improve conversions through strategic funnel design
- The significance of consumer control over content viewing
- Proven methods to elevate your sales funnels

If you're ready to refine your business strategies and thrive in the digital marketplace, this episode is filled with the practical insights and actionable advice you need!

Chapters:
0:00: Introduction to Fast Track Funnel
0:43: The Changing Landscape of Digital Marketing
4:00: Overview of the Fast Track Funnel
6:39: Key Features of the Fast Track Funnel
8:25: The 72-Hour Open Cart Strategy
10:31: Automated Sales Sequences Explained
13:14: Results from the Fast Track Funnel
16:06: Webinar to Sale Conversion Rates
18:07: Teaching the New Funnel Strategy
18:44: Getting Help with Your Sales Funnel
19:28: Conclusion and Next Steps

Need some help getting a strategic sales funnel built for YOUR business? Book a free strategy call now to get the process started: https://gillianperkins.com/100K

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> No Ep 303: The "boring" side hustle making millennials $5,000 extra per month—no special skills required 303 303 Ep 303: The "boring" side hustle making millennials $5,000 extra per month—no special skills required full 50a26902-5a20-41d0-bb09-48563c21bfc9 https://share.transistor.fm/s/966ff4de In this episode, I challenge the glamorous myths surrounding the "laptop lifestyle" and reveal a more attainable truth about making money online. I want to reassure you that success doesn't require advanced coding skills or influencer charm but can still be quite lucrative without high barriers to entry.

With the increasing demand for online business support today, anyone with basic computer skills and a desire to learn can thrive in the growing field of tech virtual assistance. Specializing in certain tools and software allows tech VAs to earn significantly more than general VAs, with common pay rates ranging from $50 to $75 per hour.

Today, I want to give you valuable insights into establishing a tech VA career, including practical tips for specialization and advice on navigating the entrepreneurial landscape.

Tune in to discover:
- The realities of the laptop lifestyle vs. the myths
- How to become a successful tech virtual assistant without advanced skills
- Strategies for elevating your earnings through specialization
- Essential steps for launching your own online business

If you're ready to redefine your work-life balance and explore opportunities for financial independence, this episode is packed with motivation and actionable advice!

Chapters:
0:14: The Laptop Lifestyle Illusion
1:16: The Freedom of Entrepreneurship
2:19: Entering the Tech VA World
3:25: Specialization Pays Off
4:36: The Demand for Tech VAs
7:27: How to Get Started
9:06: Free Resources for Beginners
10:21: Wrapping Up the Journey

Sign up for the FREE Small Business 101 course: https://www.gillianperkins.com/small-business-101-free-opt-in

Want even more help building your online business? Join Startup Society at https://startupsociety.com for our complete online business training program.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


More FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> In this episode, I challenge the glamorous myths surrounding the "laptop lifestyle" and reveal a more attainable truth about making money online. I want to reassure you that success doesn't require advanced coding skills or influencer charm but can still be quite lucrative without high barriers to entry.

With the increasing demand for online business support today, anyone with basic computer skills and a desire to learn can thrive in the growing field of tech virtual assistance. Specializing in certain tools and software allows tech VAs to earn significantly more than general VAs, with common pay rates ranging from $50 to $75 per hour.

Today, I want to give you valuable insights into establishing a tech VA career, including practical tips for specialization and advice on navigating the entrepreneurial landscape.

Tune in to discover:
- The realities of the laptop lifestyle vs. the myths
- How to become a successful tech virtual assistant without advanced skills
- Strategies for elevating your earnings through specialization
- Essential steps for launching your own online business

If you're ready to redefine your work-life balance and explore opportunities for financial independence, this episode is packed with motivation and actionable advice!

Chapters:
0:14: The Laptop Lifestyle Illusion
1:16: The Freedom of Entrepreneurship
2:19: Entering the Tech VA World
3:25: Specialization Pays Off
4:36: The Demand for Tech VAs
7:27: How to Get Started
9:06: Free Resources for Beginners
10:21: Wrapping Up the Journey

Sign up for the FREE Small Business 101 course: https://www.gillianperkins.com/small-business-101-free-opt-in

Want even more help building your online business? Join Startup Society at https://startupsociety.com for our complete online business training program.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


More FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> Tue, 11 Nov 2025 11:00:00 -0500 Gillian Perkins Gillian Perkins 706 In this episode, I challenge the glamorous myths surrounding the "laptop lifestyle" and reveal a more attainable truth about making money online. I want to reassure you that success doesn't require advanced coding skills or influencer charm but can still be quite lucrative without high barriers to entry.

With the increasing demand for online business support today, anyone with basic computer skills and a desire to learn can thrive in the growing field of tech virtual assistance. Specializing in certain tools and software allows tech VAs to earn significantly more than general VAs, with common pay rates ranging from $50 to $75 per hour.

Today, I want to give you valuable insights into establishing a tech VA career, including practical tips for specialization and advice on navigating the entrepreneurial landscape.

Tune in to discover:
- The realities of the laptop lifestyle vs. the myths
- How to become a successful tech virtual assistant without advanced skills
- Strategies for elevating your earnings through specialization
- Essential steps for launching your own online business

If you're ready to redefine your work-life balance and explore opportunities for financial independence, this episode is packed with motivation and actionable advice!

Chapters:
0:14: The Laptop Lifestyle Illusion
1:16: The Freedom of Entrepreneurship
2:19: Entering the Tech VA World
3:25: Specialization Pays Off
4:36: The Demand for Tech VAs
7:27: How to Get Started
9:06: Free Resources for Beginners
10:21: Wrapping Up the Journey

Sign up for the FREE Small Business 101 course: https://www.gillianperkins.com/small-business-101-free-opt-in

Want even more help building your online business? Join Startup Society at https://startupsociety.com for our complete online business training program.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


More FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> No Ep 302: The Team Growth Formula (with Sarah Noked) 302 302 Ep 302: The Team Growth Formula (with Sarah Noked) full 2ae1dfe2-85bd-4580-aa6f-c533813572bc https://share.transistor.fm/s/24ec644e In this episode, I chat with Sarah Noked, CEO of OBM School, about expanding teams in the digital business realm. Sarah shares her journey from OBM (Online Business Manager) to academy leader, highlighting key moments for hiring support.

Key highlights include:

  • When to Hire: Signs that indicate readiness for an OBM or virtual assistant, focusing on achieving consistent revenue around $10,000 a month
  • Characteristics of Ideal Clients: Essential traits businesses should possess before hiring an OBM, such as willingness to delegate and a growth mindset.
  • Using Virtual Assistants: Actionable strategies for those not yet ready for an OBM
  • Importance of Project Management Tools: Their role in maintaining organized and efficient operations
  • Navigating Team Building Challenges: Recognizing that growing pains are part of the learning process
  • Leadership Advice: Emphasizing the importance of relationships and company culture in scaling operations

This episode offers valuable insights for entrepreneurs seeking to enhance their operations and achieve sustainable growth. Tune in for practical strategies to elevate your business!

Download Sarah's free SOP Kit: OBMschool.com/WLEM-SOP

Chapters:
0:07: Introduction to Team Growth
1:38: The Freedom of Entrepreneurship
1:58: The Journey of Sarah Noked
4:30: Criteria for Hiring an OBM
8:55: Understanding the OBM Role
10:27: The Visionary vs. Integrator Dynamic
16:06: First Steps in Hiring
31:44: Hiring Before Reaching $10k
50:41: Embracing Growing Pains
54:11: Tools for Successful Team Growth

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> In this episode, I chat with Sarah Noked, CEO of OBM School, about expanding teams in the digital business realm. Sarah shares her journey from OBM (Online Business Manager) to academy leader, highlighting key moments for hiring support.

Key highlights include:

  • When to Hire: Signs that indicate readiness for an OBM or virtual assistant, focusing on achieving consistent revenue around $10,000 a month
  • Characteristics of Ideal Clients: Essential traits businesses should possess before hiring an OBM, such as willingness to delegate and a growth mindset.
  • Using Virtual Assistants: Actionable strategies for those not yet ready for an OBM
  • Importance of Project Management Tools: Their role in maintaining organized and efficient operations
  • Navigating Team Building Challenges: Recognizing that growing pains are part of the learning process
  • Leadership Advice: Emphasizing the importance of relationships and company culture in scaling operations

This episode offers valuable insights for entrepreneurs seeking to enhance their operations and achieve sustainable growth. Tune in for practical strategies to elevate your business!

Download Sarah's free SOP Kit: OBMschool.com/WLEM-SOP

Chapters:
0:07: Introduction to Team Growth
1:38: The Freedom of Entrepreneurship
1:58: The Journey of Sarah Noked
4:30: Criteria for Hiring an OBM
8:55: Understanding the OBM Role
10:27: The Visionary vs. Integrator Dynamic
16:06: First Steps in Hiring
31:44: Hiring Before Reaching $10k
50:41: Embracing Growing Pains
54:11: Tools for Successful Team Growth

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> Tue, 04 Nov 2025 11:00:00 -0500 Gillian Perkins Gillian Perkins 3375 In this episode, I chat with Sarah Noked, CEO of OBM School, about expanding teams in the digital business realm. Sarah shares her journey from OBM (Online Business Manager) to academy leader, highlighting key moments for hiring support.

Key highlights include:

  • When to Hire: Signs that indicate readiness for an OBM or virtual assistant, focusing on achieving consistent revenue around $10,000 a month
  • Characteristics of Ideal Clients: Essential traits businesses should possess before hiring an OBM, such as willingness to delegate and a growth mindset.
  • Using Virtual Assistants: Actionable strategies for those not yet ready for an OBM
  • Importance of Project Management Tools: Their role in maintaining organized and efficient operations
  • Navigating Team Building Challenges: Recognizing that growing pains are part of the learning process
  • Leadership Advice: Emphasizing the importance of relationships and company culture in scaling operations

This episode offers valuable insights for entrepreneurs seeking to enhance their operations and achieve sustainable growth. Tune in for practical strategies to elevate your business!

Download Sarah's free SOP Kit: OBMschool.com/WLEM-SOP

Chapters:
0:07: Introduction to Team Growth
1:38: The Freedom of Entrepreneurship
1:58: The Journey of Sarah Noked
4:30: Criteria for Hiring an OBM
8:55: Understanding the OBM Role
10:27: The Visionary vs. Integrator Dynamic
16:06: First Steps in Hiring
31:44: Hiring Before Reaching $10k
50:41: Embracing Growing Pains
54:11: Tools for Successful Team Growth

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> No Ep 301: What Should Your MEMBERSHIP Include? Content Strategy for Monthly Membership Programs 301 301 Ep 301: What Should Your MEMBERSHIP Include? Content Strategy for Monthly Membership Programs full 5853ca16-290d-4e4f-82c8-cff72f7d1763 https://share.transistor.fm/s/b7a501a9 In this episode, I'm diving deep into an essential question for aspiring entrepreneurs: What should your membership program actually include? Inspired by questions from dedicated listener and Startup Society member Cheryl Kosner, I'm providing valuable insights for those considering launching or enhancing their own membership offerings.

I start with my own journey of creating a successful membership program, discussing the struggle that comes with deciding how much content is necessary before launching, as well as the importance of validating ideas through market research and initially adopting a minimalist approach, which goes hand-in-hand with structuring content to keep members engaged without overwhelming them. We all want to avoid a tiresome content treadmill!

I highlight various phases of my membership's growth, beginning with the launch in 2018. I explain how I navigated various changes to create a sustainable program that grows alongside its members.

If you're curious about how to manage content creation without burning out, you'll learn my key strategies that have allowed me to maintain quality without the constant need to produce new materials each week. I stress the importance of solid training that members can access at their own pace and show how a membership's value doesn't solely rely on the frequency of new content. Instead, sustaining engagement through community interaction and live events holds significant value, ensuring members find ongoing reasons to remain subscribed.

This episode will provide you with practical insights like:
- Effective strategies for launching a membership program tailored to member needs
- Key decisions surrounding content creation and ongoing development
- Tips for balancing content production with member engagement to avoid burnout
- Ways to create lasting value in a membership beyond just new tutorials or courses

If you're considering starting or improving your own membership program, tune in for a candid conversation that paves the way for you to build a thriving community and financial independence without sacrificing your freedom.

Chapters:
0:00: What should your membership actually include?
1:31: The Freedom of Entrepreneurship
5:19: Phases of Content Development
10:01: Shifting to Guest Experts
13:03: Creating Sustainable Membership Models
18:59: Listener Questions and Wrap-Up

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> In this episode, I'm diving deep into an essential question for aspiring entrepreneurs: What should your membership program actually include? Inspired by questions from dedicated listener and Startup Society member Cheryl Kosner, I'm providing valuable insights for those considering launching or enhancing their own membership offerings.

I start with my own journey of creating a successful membership program, discussing the struggle that comes with deciding how much content is necessary before launching, as well as the importance of validating ideas through market research and initially adopting a minimalist approach, which goes hand-in-hand with structuring content to keep members engaged without overwhelming them. We all want to avoid a tiresome content treadmill!

I highlight various phases of my membership's growth, beginning with the launch in 2018. I explain how I navigated various changes to create a sustainable program that grows alongside its members.

If you're curious about how to manage content creation without burning out, you'll learn my key strategies that have allowed me to maintain quality without the constant need to produce new materials each week. I stress the importance of solid training that members can access at their own pace and show how a membership's value doesn't solely rely on the frequency of new content. Instead, sustaining engagement through community interaction and live events holds significant value, ensuring members find ongoing reasons to remain subscribed.

This episode will provide you with practical insights like:
- Effective strategies for launching a membership program tailored to member needs
- Key decisions surrounding content creation and ongoing development
- Tips for balancing content production with member engagement to avoid burnout
- Ways to create lasting value in a membership beyond just new tutorials or courses

If you're considering starting or improving your own membership program, tune in for a candid conversation that paves the way for you to build a thriving community and financial independence without sacrificing your freedom.

Chapters:
0:00: What should your membership actually include?
1:31: The Freedom of Entrepreneurship
5:19: Phases of Content Development
10:01: Shifting to Guest Experts
13:03: Creating Sustainable Membership Models
18:59: Listener Questions and Wrap-Up

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> Tue, 28 Oct 2025 11:00:00 -0400 Gillian Perkins Gillian Perkins 1216 In this episode, I'm diving deep into an essential question for aspiring entrepreneurs: What should your membership program actually include? Inspired by questions from dedicated listener and Startup Society member Cheryl Kosner, I'm providing valuable insights for those considering launching or enhancing their own membership offerings.

I start with my own journey of creating a successful membership program, discussing the struggle that comes with deciding how much content is necessary before launching, as well as the importance of validating ideas through market research and initially adopting a minimalist approach, which goes hand-in-hand with structuring content to keep members engaged without overwhelming them. We all want to avoid a tiresome content treadmill!

I highlight various phases of my membership's growth, beginning with the launch in 2018. I explain how I navigated various changes to create a sustainable program that grows alongside its members.

If you're curious about how to manage content creation without burning out, you'll learn my key strategies that have allowed me to maintain quality without the constant need to produce new materials each week. I stress the importance of solid training that members can access at their own pace and show how a membership's value doesn't solely rely on the frequency of new content. Instead, sustaining engagement through community interaction and live events holds significant value, ensuring members find ongoing reasons to remain subscribed.

This episode will provide you with practical insights like:
- Effective strategies for launching a membership program tailored to member needs
- Key decisions surrounding content creation and ongoing development
- Tips for balancing content production with member engagement to avoid burnout
- Ways to create lasting value in a membership beyond just new tutorials or courses

If you're considering starting or improving your own membership program, tune in for a candid conversation that paves the way for you to build a thriving community and financial independence without sacrificing your freedom.

Chapters:
0:00: What should your membership actually include?
1:31: The Freedom of Entrepreneurship
5:19: Phases of Content Development
10:01: Shifting to Guest Experts
13:03: Creating Sustainable Membership Models
18:59: Listener Questions and Wrap-Up

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> No Ep 300: Scaling to SEVEN FIGURES on a 4-Day Workweek (with Shay Brown of Bucketlist Bombshells) 300 300 Ep 300: Scaling to SEVEN FIGURES on a 4-Day Workweek (with Shay Brown of Bucketlist Bombshells) full 20245963-ad5e-487e-bca9-2742f5184af9 https://share.transistor.fm/s/9f614cb0 In this episode, I talk with Shay Brown, co-founder of Bucket List Bombshells, about building a multi-seven-figure business while embracing a four-day workweek. Shay shares insights on achieving professional success without the hustle and how her business has empowered over 10,000 women globally through efficient business practices.

Key highlights include:

  • Four-Day Workweek Benefits: how this shift has enhanced personal well-being and productivity
  • Lead Generation Strategies: their successful partner workshop model for generating leads with minimal time
  • Leveraging Strengths: the effective division of responsibilities between Shay and Cassie, her business partner
  • Personalization in Client Engagement: the need for connection in a changing digital landscape
  • Adapting to Trends: observations on consumer behavior changes post-pandemic

This episode is filled with practical advice for entrepreneurs seeking balance and success. Tune in for inspiration and actionable strategies to fuel your business's growth!

FREEBIE! SHAY'S DREAM CLIENT PLAYBOOK: https://bucketlistbombshells.com/worklessearnmore
Shay's Website: https://bucketlistbombshells.com
Shay's Instagram: https://instagram.com/bucketlistbombshells
Shay's Programs: https://bucketlistbombshells.com/programs

Register now for your FREE ticket to Start-Scale-Succeed 2025:
https://gillianperkins.com/sss-register

Chapters:
0:02: Growing Your Business with Less Time
1:28: Freedom and Balance in Entrepreneurship
2:14: Shea Brown's Journey to Success
4:06: Balancing Roles in a Business Partnership
7:01: Effective Client Coaching Strategies
9:17: Marketing Strategies for Online Businesses
17:56; Nurturing Leads After Initial Contact
23:27: Expanding Audience Beyond Workshops
26:49: Understanding Product Offerings and Sales
29:32: Revenue Streams and Financial Insights
31:07: The Origin Story of Bucket List Bombshells
39:17: Adapting to Changes in the Online Space
39:46: Connecting with Shay Brown Online

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> In this episode, I talk with Shay Brown, co-founder of Bucket List Bombshells, about building a multi-seven-figure business while embracing a four-day workweek. Shay shares insights on achieving professional success without the hustle and how her business has empowered over 10,000 women globally through efficient business practices.

Key highlights include:

  • Four-Day Workweek Benefits: how this shift has enhanced personal well-being and productivity
  • Lead Generation Strategies: their successful partner workshop model for generating leads with minimal time
  • Leveraging Strengths: the effective division of responsibilities between Shay and Cassie, her business partner
  • Personalization in Client Engagement: the need for connection in a changing digital landscape
  • Adapting to Trends: observations on consumer behavior changes post-pandemic

This episode is filled with practical advice for entrepreneurs seeking balance and success. Tune in for inspiration and actionable strategies to fuel your business's growth!

FREEBIE! SHAY'S DREAM CLIENT PLAYBOOK: https://bucketlistbombshells.com/worklessearnmore
Shay's Website: https://bucketlistbombshells.com
Shay's Instagram: https://instagram.com/bucketlistbombshells
Shay's Programs: https://bucketlistbombshells.com/programs

Register now for your FREE ticket to Start-Scale-Succeed 2025:
https://gillianperkins.com/sss-register

Chapters:
0:02: Growing Your Business with Less Time
1:28: Freedom and Balance in Entrepreneurship
2:14: Shea Brown's Journey to Success
4:06: Balancing Roles in a Business Partnership
7:01: Effective Client Coaching Strategies
9:17: Marketing Strategies for Online Businesses
17:56; Nurturing Leads After Initial Contact
23:27: Expanding Audience Beyond Workshops
26:49: Understanding Product Offerings and Sales
29:32: Revenue Streams and Financial Insights
31:07: The Origin Story of Bucket List Bombshells
39:17: Adapting to Changes in the Online Space
39:46: Connecting with Shay Brown Online

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> Mon, 20 Oct 2025 11:00:00 -0400 Gillian Perkins Gillian Perkins 2575 In this episode, I talk with Shay Brown, co-founder of Bucket List Bombshells, about building a multi-seven-figure business while embracing a four-day workweek. Shay shares insights on achieving professional success without the hustle and how her business has empowered over 10,000 women globally through efficient business practices.

Key highlights include:

  • Four-Day Workweek Benefits: how this shift has enhanced personal well-being and productivity
  • Lead Generation Strategies: their successful partner workshop model for generating leads with minimal time
  • Leveraging Strengths: the effective division of responsibilities between Shay and Cassie, her business partner
  • Personalization in Client Engagement: the need for connection in a changing digital landscape
  • Adapting to Trends: observations on consumer behavior changes post-pandemic

This episode is filled with practical advice for entrepreneurs seeking balance and success. Tune in for inspiration and actionable strategies to fuel your business's growth!

FREEBIE! SHAY'S DREAM CLIENT PLAYBOOK: https://bucketlistbombshells.com/worklessearnmore
Shay's Website: https://bucketlistbombshells.com
Shay's Instagram: https://instagram.com/bucketlistbombshells
Shay's Programs: https://bucketlistbombshells.com/programs

Register now for your FREE ticket to Start-Scale-Succeed 2025:
https://gillianperkins.com/sss-register

Chapters:
0:02: Growing Your Business with Less Time
1:28: Freedom and Balance in Entrepreneurship
2:14: Shea Brown's Journey to Success
4:06: Balancing Roles in a Business Partnership
7:01: Effective Client Coaching Strategies
9:17: Marketing Strategies for Online Businesses
17:56; Nurturing Leads After Initial Contact
23:27: Expanding Audience Beyond Workshops
26:49: Understanding Product Offerings and Sales
29:32: Revenue Streams and Financial Insights
31:07: The Origin Story of Bucket List Bombshells
39:17: Adapting to Changes in the Online Space
39:46: Connecting with Shay Brown Online

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> No Ep 299: Don't miss this FREE online business conference next week! 299 299 Ep 299: Don't miss this FREE online business conference next week! full 53ef344c-406a-4bb1-a867-76bb3b51a8d9 https://share.transistor.fm/s/e13275b4 In this episode, I'm joined by success coach Gabe Cox to talk about the upcoming Start-Scale-Succeed virtual conference, scheduled for October 21-23, 2025. Designed for entrepreneurs aiming to break the $100,000 revenue milestone, the conference promises actionable strategies for a sustainable work-life balance.

Gabe shares insights into the diverse agenda featuring 18 expert speakers focused on the critical stages of business: starting, scaling, and succeeding. Each day is dedicated to specific themes—foundational skills for beginners, advanced scaling techniques, and mindset strategies for success.

Key highlights include:
- A hybrid format allowing live interaction and on-demand access
- Networking events and Q&A panels to foster community engagement
- An option to upgrade to a Scale Pass for exclusive content and ongoing support

We hope you'll join us for this enriching experience designed to empower entrepreneurs!

Register now for your FREE ticket to Start-Scale-Succeed 2025:
https://gillianperkins.com/sss-register

Chapters:
0:03: Introduction to Start, Scale, Succeed
1:43: Conference Details Unveiled
3:07: Conference Dates and Format
4:53: Day One: Getting Started
5:50: Day Two: Scaling Your Business
12:03: Day Three: Succeeding in Business
13:19: Daily Schedule and Kickoff
14:17; Gillian's Talks Overview
20:42: Scale Pass and Live Events
26:32: How to Register for the Conference
28:24: Closing Thoughts and Invitation

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> In this episode, I'm joined by success coach Gabe Cox to talk about the upcoming Start-Scale-Succeed virtual conference, scheduled for October 21-23, 2025. Designed for entrepreneurs aiming to break the $100,000 revenue milestone, the conference promises actionable strategies for a sustainable work-life balance.

Gabe shares insights into the diverse agenda featuring 18 expert speakers focused on the critical stages of business: starting, scaling, and succeeding. Each day is dedicated to specific themes—foundational skills for beginners, advanced scaling techniques, and mindset strategies for success.

Key highlights include:
- A hybrid format allowing live interaction and on-demand access
- Networking events and Q&A panels to foster community engagement
- An option to upgrade to a Scale Pass for exclusive content and ongoing support

We hope you'll join us for this enriching experience designed to empower entrepreneurs!

Register now for your FREE ticket to Start-Scale-Succeed 2025:
https://gillianperkins.com/sss-register

Chapters:
0:03: Introduction to Start, Scale, Succeed
1:43: Conference Details Unveiled
3:07: Conference Dates and Format
4:53: Day One: Getting Started
5:50: Day Two: Scaling Your Business
12:03: Day Three: Succeeding in Business
13:19: Daily Schedule and Kickoff
14:17; Gillian's Talks Overview
20:42: Scale Pass and Live Events
26:32: How to Register for the Conference
28:24: Closing Thoughts and Invitation

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> Tue, 14 Oct 2025 11:00:00 -0400 Gillian Perkins Gillian Perkins 1769 In this episode, I'm joined by success coach Gabe Cox to talk about the upcoming Start-Scale-Succeed virtual conference, scheduled for October 21-23, 2025. Designed for entrepreneurs aiming to break the $100,000 revenue milestone, the conference promises actionable strategies for a sustainable work-life balance.

Gabe shares insights into the diverse agenda featuring 18 expert speakers focused on the critical stages of business: starting, scaling, and succeeding. Each day is dedicated to specific themes—foundational skills for beginners, advanced scaling techniques, and mindset strategies for success.

Key highlights include:
- A hybrid format allowing live interaction and on-demand access
- Networking events and Q&A panels to foster community engagement
- An option to upgrade to a Scale Pass for exclusive content and ongoing support

We hope you'll join us for this enriching experience designed to empower entrepreneurs!

Register now for your FREE ticket to Start-Scale-Succeed 2025:
https://gillianperkins.com/sss-register

Chapters:
0:03: Introduction to Start, Scale, Succeed
1:43: Conference Details Unveiled
3:07: Conference Dates and Format
4:53: Day One: Getting Started
5:50: Day Two: Scaling Your Business
12:03: Day Three: Succeeding in Business
13:19: Daily Schedule and Kickoff
14:17; Gillian's Talks Overview
20:42: Scale Pass and Live Events
26:32: How to Register for the Conference
28:24: Closing Thoughts and Invitation

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> No Ep 298: How to Decide What YouTube Channel to Start 298 298 Ep 298: How to Decide What YouTube Channel to Start full f4fb13f7-32ac-41d0-9599-a04886180d5e https://share.transistor.fm/s/bf7fa060 In today's episode, I'm tackling a common challenge for aspiring YouTubers: choosing the right channel type. This decision can often feel overwhelming, but I'm breaking it down into four distinct methods tailored to different personalities and thinking styles, empowering you to begin your channel with confidence.

First, we explore the **Intersection Method**, a visual approach using a Venn diagram to find alignment between your passions, skills, and trending topics on YouTube. By combining what you love, what you excel at, and what's popular, you'll uncover channel ideas that are both compelling and marketable.

Next, we examine the **Strategy First Method** for those who thrive on research. This method focuses on identifying popular but underserved niches. You'll analyze existing content to find opportunities that align with your interests, using tools like vidIQ and UberSuggest to gather insightful data for a strong channel foundation.

Then, we discuss the **Backwards Engineered Business Method (BEB Method)**, essential for entrepreneurs using YouTube for marketing. This unique strategy starts with your end goals, guiding you to create content that aligns with your product or service, ensuring sustainable growth.

Lastly, we cover the **Lab Method**, emphasizing experimentation. This approach allows you to test various video ideas while maintaining a consistent posting schedule, helping you identify what resonates best with your audience without committing to one concept too early.

Throughout this episode, I share personal stories and practical steps for each method, encouraging you to overcome analysis paralysis and confidently launch your YouTube journey.

If you're ready to dive in and start your YouTube channel, this episode offers the guidance and tools to make your ideas a reality. Let's explore how you can turn your vision into a thriving video platform!

Chapters:
0:06: Introduction to YouTube Channel Decisions
1:13: The Intersection Method
4:53: The Strategy First Method
10:45: The Backwards Engineered Business Method
14:45: The Lab Method
18:47: Conclusion and Next Steps

Want to learn 3 Secrets to Reach 1,000 Subscribers in Just 3 Months? Check out Creator Fast Track.

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> In today's episode, I'm tackling a common challenge for aspiring YouTubers: choosing the right channel type. This decision can often feel overwhelming, but I'm breaking it down into four distinct methods tailored to different personalities and thinking styles, empowering you to begin your channel with confidence.

First, we explore the **Intersection Method**, a visual approach using a Venn diagram to find alignment between your passions, skills, and trending topics on YouTube. By combining what you love, what you excel at, and what's popular, you'll uncover channel ideas that are both compelling and marketable.

Next, we examine the **Strategy First Method** for those who thrive on research. This method focuses on identifying popular but underserved niches. You'll analyze existing content to find opportunities that align with your interests, using tools like vidIQ and UberSuggest to gather insightful data for a strong channel foundation.

Then, we discuss the **Backwards Engineered Business Method (BEB Method)**, essential for entrepreneurs using YouTube for marketing. This unique strategy starts with your end goals, guiding you to create content that aligns with your product or service, ensuring sustainable growth.

Lastly, we cover the **Lab Method**, emphasizing experimentation. This approach allows you to test various video ideas while maintaining a consistent posting schedule, helping you identify what resonates best with your audience without committing to one concept too early.

Throughout this episode, I share personal stories and practical steps for each method, encouraging you to overcome analysis paralysis and confidently launch your YouTube journey.

If you're ready to dive in and start your YouTube channel, this episode offers the guidance and tools to make your ideas a reality. Let's explore how you can turn your vision into a thriving video platform!

Chapters:
0:06: Introduction to YouTube Channel Decisions
1:13: The Intersection Method
4:53: The Strategy First Method
10:45: The Backwards Engineered Business Method
14:45: The Lab Method
18:47: Conclusion and Next Steps

Want to learn 3 Secrets to Reach 1,000 Subscribers in Just 3 Months? Check out Creator Fast Track.

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> Tue, 07 Oct 2025 11:00:00 -0400 Gillian Perkins Gillian Perkins 1354 In today's episode, I'm tackling a common challenge for aspiring YouTubers: choosing the right channel type. This decision can often feel overwhelming, but I'm breaking it down into four distinct methods tailored to different personalities and thinking styles, empowering you to begin your channel with confidence.

First, we explore the **Intersection Method**, a visual approach using a Venn diagram to find alignment between your passions, skills, and trending topics on YouTube. By combining what you love, what you excel at, and what's popular, you'll uncover channel ideas that are both compelling and marketable.

Next, we examine the **Strategy First Method** for those who thrive on research. This method focuses on identifying popular but underserved niches. You'll analyze existing content to find opportunities that align with your interests, using tools like vidIQ and UberSuggest to gather insightful data for a strong channel foundation.

Then, we discuss the **Backwards Engineered Business Method (BEB Method)**, essential for entrepreneurs using YouTube for marketing. This unique strategy starts with your end goals, guiding you to create content that aligns with your product or service, ensuring sustainable growth.

Lastly, we cover the **Lab Method**, emphasizing experimentation. This approach allows you to test various video ideas while maintaining a consistent posting schedule, helping you identify what resonates best with your audience without committing to one concept too early.

Throughout this episode, I share personal stories and practical steps for each method, encouraging you to overcome analysis paralysis and confidently launch your YouTube journey.

If you're ready to dive in and start your YouTube channel, this episode offers the guidance and tools to make your ideas a reality. Let's explore how you can turn your vision into a thriving video platform!

Chapters:
0:06: Introduction to YouTube Channel Decisions
1:13: The Intersection Method
4:53: The Strategy First Method
10:45: The Backwards Engineered Business Method
14:45: The Lab Method
18:47: Conclusion and Next Steps

Want to learn 3 Secrets to Reach 1,000 Subscribers in Just 3 Months? Check out Creator Fast Track.

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> No Ep 297: How to Keep Making Sales in a Tough Market (with Prerna Malik) 297 297 Ep 297: How to Keep Making Sales in a Tough Market (with Prerna Malik) full 9d7d7946-2f5c-4511-bf01-723bc4268a19 https://share.transistor.fm/s/e6a8cf0f In this episode, I chat with Prerna Malik, co-founder of Content Bistro, about the future of email marketing in 2025. We discuss the challenges of inbox saturation and the importance of authenticity in communication as consumer behavior evolves.

Prerna shares key strategies for creating engaging "Nurtured for Sales" newsletters that connect with non-buyers through storytelling, and she explores new approaches to product launches that emphasize consumer preferences.

Key takeaways include:

  • Adapting email strategies to combat overcrowded inboxes
  • The value of storytelling in engagement
  • Effective audience segmentation and extended pre-launch periods

This episode offers essential insights for both seasoned entrepreneurs and newcomers to enhance their email marketing efforts. Tune in to equip yourself with practical tools for success!

Chapters:
0:04: Introduction to Email Marketing Strategies
4:38: The Impact of AI on Email Marketing
9:35: The Importance of Unique Messaging
15:32: Effective Newsletter Strategies
19:38: Promoting the Start, Scale, Succeed Conference
24:49: Sharing Personal Stories for Connection
31:01: Modern Launch Strategies
41:07: The Content Bistro Rebrand
43:32: Conclusion and Resources for Listeners

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> In this episode, I chat with Prerna Malik, co-founder of Content Bistro, about the future of email marketing in 2025. We discuss the challenges of inbox saturation and the importance of authenticity in communication as consumer behavior evolves.

Prerna shares key strategies for creating engaging "Nurtured for Sales" newsletters that connect with non-buyers through storytelling, and she explores new approaches to product launches that emphasize consumer preferences.

Key takeaways include:

  • Adapting email strategies to combat overcrowded inboxes
  • The value of storytelling in engagement
  • Effective audience segmentation and extended pre-launch periods

This episode offers essential insights for both seasoned entrepreneurs and newcomers to enhance their email marketing efforts. Tune in to equip yourself with practical tools for success!

Chapters:
0:04: Introduction to Email Marketing Strategies
4:38: The Impact of AI on Email Marketing
9:35: The Importance of Unique Messaging
15:32: Effective Newsletter Strategies
19:38: Promoting the Start, Scale, Succeed Conference
24:49: Sharing Personal Stories for Connection
31:01: Modern Launch Strategies
41:07: The Content Bistro Rebrand
43:32: Conclusion and Resources for Listeners

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> Tue, 30 Sep 2025 11:00:00 -0400 Gillian Perkins Gillian Perkins 2745 In this episode, I chat with Prerna Malik, co-founder of Content Bistro, about the future of email marketing in 2025. We discuss the challenges of inbox saturation and the importance of authenticity in communication as consumer behavior evolves.

Prerna shares key strategies for creating engaging "Nurtured for Sales" newsletters that connect with non-buyers through storytelling, and she explores new approaches to product launches that emphasize consumer preferences.

Key takeaways include:

  • Adapting email strategies to combat overcrowded inboxes
  • The value of storytelling in engagement
  • Effective audience segmentation and extended pre-launch periods

This episode offers essential insights for both seasoned entrepreneurs and newcomers to enhance their email marketing efforts. Tune in to equip yourself with practical tools for success!

Chapters:
0:04: Introduction to Email Marketing Strategies
4:38: The Impact of AI on Email Marketing
9:35: The Importance of Unique Messaging
15:32: Effective Newsletter Strategies
19:38: Promoting the Start, Scale, Succeed Conference
24:49: Sharing Personal Stories for Connection
31:01: Modern Launch Strategies
41:07: The Content Bistro Rebrand
43:32: Conclusion and Resources for Listeners

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> No Ep 296: Is PINTEREST Still a Viable Marketing Strategy in 2025? (w/ Heather Farris) 296 296 Ep 296: Is PINTEREST Still a Viable Marketing Strategy in 2025? (w/ Heather Farris) full 1157d379-5c50-4cf2-bcba-1dbcc3690228 https://share.transistor.fm/s/cbc81f59 In this episode, I'm speaking with Pinterest marketing expert Heather Farris about optimizing Pinterest for your business in 2025. We discuss the impact of AI on the platform and why you need authentic, creator-generated content to stand out from the tidal wave of lazy AI content.

Heather shares vital insights on adapting to Pinterest's algorithm changes, the importance of engaging visuals, and practical strategies for creating high-quality pins. You will learn about effective board optimization, pinning frequency, and how to streamline workflows for success.

Whether you're a seasoned marketer or just starting, this episode offers essential tools to enhance your Pinterest presence and drive sales.

Key takeaways include:
- The importance of authentic content in the age of AI
- Navigating Pinterest's algorithm updates
- Effective pinning strategies and board optimization tips

Tune in for actionable advice to boost your Pinterest marketing efforts!

Chapters:
0:15: Introduction to Pinterest
1:50: The AI Impact on Pinterest
2:56: Navigating AI Content Challenges
6:37: Pinterest Algorithm Updates
11:06: Effective Pinterest Strategies
19:49: Repurposing Content for Pinterest
23:27: The Start, Scale, Succeed Virtual Conference
26:41: B2B and Informational Content on Pinterest
38:04: Simplifying Your Pinterest Workflow
39:24: Tools and Resources for Pinterest Marketing
41:46: Services Offered by Heather Farris

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> In this episode, I'm speaking with Pinterest marketing expert Heather Farris about optimizing Pinterest for your business in 2025. We discuss the impact of AI on the platform and why you need authentic, creator-generated content to stand out from the tidal wave of lazy AI content.

Heather shares vital insights on adapting to Pinterest's algorithm changes, the importance of engaging visuals, and practical strategies for creating high-quality pins. You will learn about effective board optimization, pinning frequency, and how to streamline workflows for success.

Whether you're a seasoned marketer or just starting, this episode offers essential tools to enhance your Pinterest presence and drive sales.

Key takeaways include:
- The importance of authentic content in the age of AI
- Navigating Pinterest's algorithm updates
- Effective pinning strategies and board optimization tips

Tune in for actionable advice to boost your Pinterest marketing efforts!

Chapters:
0:15: Introduction to Pinterest
1:50: The AI Impact on Pinterest
2:56: Navigating AI Content Challenges
6:37: Pinterest Algorithm Updates
11:06: Effective Pinterest Strategies
19:49: Repurposing Content for Pinterest
23:27: The Start, Scale, Succeed Virtual Conference
26:41: B2B and Informational Content on Pinterest
38:04: Simplifying Your Pinterest Workflow
39:24: Tools and Resources for Pinterest Marketing
41:46: Services Offered by Heather Farris

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> Tue, 23 Sep 2025 11:00:00 -0400 Gillian Perkins Gillian Perkins 2601 In this episode, I'm speaking with Pinterest marketing expert Heather Farris about optimizing Pinterest for your business in 2025. We discuss the impact of AI on the platform and why you need authentic, creator-generated content to stand out from the tidal wave of lazy AI content.

Heather shares vital insights on adapting to Pinterest's algorithm changes, the importance of engaging visuals, and practical strategies for creating high-quality pins. You will learn about effective board optimization, pinning frequency, and how to streamline workflows for success.

Whether you're a seasoned marketer or just starting, this episode offers essential tools to enhance your Pinterest presence and drive sales.

Key takeaways include:
- The importance of authentic content in the age of AI
- Navigating Pinterest's algorithm updates
- Effective pinning strategies and board optimization tips

Tune in for actionable advice to boost your Pinterest marketing efforts!

Chapters:
0:15: Introduction to Pinterest
1:50: The AI Impact on Pinterest
2:56: Navigating AI Content Challenges
6:37: Pinterest Algorithm Updates
11:06: Effective Pinterest Strategies
19:49: Repurposing Content for Pinterest
23:27: The Start, Scale, Succeed Virtual Conference
26:41: B2B and Informational Content on Pinterest
38:04: Simplifying Your Pinterest Workflow
39:24: Tools and Resources for Pinterest Marketing
41:46: Services Offered by Heather Farris

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> No Ep 295: How I Made $2.6M as a Work-At-Home-Mom (So You Can Just Copy Me) 295 295 Ep 295: How I Made $2.6M as a Work-At-Home-Mom (So You Can Just Copy Me) full 18b7837e-85c2-4e6a-9c93-d8a58b016478 https://share.transistor.fm/s/bdc85e5a In this episode, I'm sharing my journey of building a successful online business while raising my (now SIX) children! I'm disclosing the effective strategies that have allowed me to thrive as both a mother and an entrepreneur.


Let's dive into my business model, struggles, lessons learned, and how I have managed transitions along the way. I'll also tell you the tech and tools that have supported our business and allowed us to grow.


Balancing work with family life requires setting firm boundaries and delegating tasks to others effectively. There is also a lot of value in proving a concept before scaling it up and in avoiding other (potentially costly) missteps, like a few I'll share with you here!


I want to provide you the key practical insights you need for launching and growing your own online business while putting family first.

Tune in to hear:

  • Effective strategies for building a sustainable online business
  • Essential steps for attracting and retaining customers
  • Tips for managing work-life balance as a parent and entrepreneur
  • Key mistakes to avoid on your entrepreneurial journey

If you're eager to grow your online business without compromising family time, this episode is a must-listen!

Chapters:
0:00: Introduction to My Journey

1:56: Understanding My Business Model

8:29: My First Customers

12:23: Scaling My Business

18:38: Tools and Software I Use

26:42: Balancing Business and Motherhood

30:34: Mistakes to Avoid

34:35: Closing Thoughts and Next Steps


Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> In this episode, I'm sharing my journey of building a successful online business while raising my (now SIX) children! I'm disclosing the effective strategies that have allowed me to thrive as both a mother and an entrepreneur.


Let's dive into my business model, struggles, lessons learned, and how I have managed transitions along the way. I'll also tell you the tech and tools that have supported our business and allowed us to grow.


Balancing work with family life requires setting firm boundaries and delegating tasks to others effectively. There is also a lot of value in proving a concept before scaling it up and in avoiding other (potentially costly) missteps, like a few I'll share with you here!


I want to provide you the key practical insights you need for launching and growing your own online business while putting family first.

Tune in to hear:

  • Effective strategies for building a sustainable online business
  • Essential steps for attracting and retaining customers
  • Tips for managing work-life balance as a parent and entrepreneur
  • Key mistakes to avoid on your entrepreneurial journey

If you're eager to grow your online business without compromising family time, this episode is a must-listen!

Chapters:
0:00: Introduction to My Journey

1:56: Understanding My Business Model

8:29: My First Customers

12:23: Scaling My Business

18:38: Tools and Software I Use

26:42: Balancing Business and Motherhood

30:34: Mistakes to Avoid

34:35: Closing Thoughts and Next Steps


Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> Tue, 16 Sep 2025 11:00:00 -0400 Gillian Perkins Gillian Perkins 2186 In this episode, I'm sharing my journey of building a successful online business while raising my (now SIX) children! I'm disclosing the effective strategies that have allowed me to thrive as both a mother and an entrepreneur.


Let's dive into my business model, struggles, lessons learned, and how I have managed transitions along the way. I'll also tell you the tech and tools that have supported our business and allowed us to grow.


Balancing work with family life requires setting firm boundaries and delegating tasks to others effectively. There is also a lot of value in proving a concept before scaling it up and in avoiding other (potentially costly) missteps, like a few I'll share with you here!


I want to provide you the key practical insights you need for launching and growing your own online business while putting family first.

Tune in to hear:

  • Effective strategies for building a sustainable online business
  • Essential steps for attracting and retaining customers
  • Tips for managing work-life balance as a parent and entrepreneur
  • Key mistakes to avoid on your entrepreneurial journey

If you're eager to grow your online business without compromising family time, this episode is a must-listen!

Chapters:
0:00: Introduction to My Journey

1:56: Understanding My Business Model

8:29: My First Customers

12:23: Scaling My Business

18:38: Tools and Software I Use

26:42: Balancing Business and Motherhood

30:34: Mistakes to Avoid

34:35: Closing Thoughts and Next Steps


Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> No Ep 294: Just Getting Started? Don't Waste Your Time on These Things! 294 294 Ep 294: Just Getting Started? Don't Waste Your Time on These Things! full 47a167f0-1945-46aa-82be-1cd727ed7c90 https://share.transistor.fm/s/113b4cd5 When you’re just getting started with your business, it can be so tempting to spend time on all the “fun” things like designing the perfect logo, building a fancy website, or posting every day on social media. But here’s the thing: those tasks don’t actually move the needle when it comes to making money.


In this episode, I’m sharing the common mistakes I see new entrepreneurs make that end up wasting precious time and slowing down their progress. I’ll explain which activities you can safely postpone, like forming an LLC, creating complicated sales funnels, or investing in expensive software, and why focusing on them too soon can actually hold you back.

Instead, I’ll show you what to prioritize right now: your product, your target audience, and your sales process. These are the core essentials that will help you start earning sooner and give you the momentum to grow.

If you’re in the early stages of building your business, this episode will help you cut through the noise, stop spinning your wheels, and zero in on what actually matters most.

Listen to the full episode to hear:

  • The tasks that seem important but won’t help you make money yet
  • What to focus on first to build momentum and generate sales
  • Why delaying certain “official” steps can actually speed up your progress
  • How to avoid the distractions that hold most new entrepreneurs back

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> When you’re just getting started with your business, it can be so tempting to spend time on all the “fun” things like designing the perfect logo, building a fancy website, or posting every day on social media. But here’s the thing: those tasks don’t actually move the needle when it comes to making money.


In this episode, I’m sharing the common mistakes I see new entrepreneurs make that end up wasting precious time and slowing down their progress. I’ll explain which activities you can safely postpone, like forming an LLC, creating complicated sales funnels, or investing in expensive software, and why focusing on them too soon can actually hold you back.

Instead, I’ll show you what to prioritize right now: your product, your target audience, and your sales process. These are the core essentials that will help you start earning sooner and give you the momentum to grow.

If you’re in the early stages of building your business, this episode will help you cut through the noise, stop spinning your wheels, and zero in on what actually matters most.

Listen to the full episode to hear:

  • The tasks that seem important but won’t help you make money yet
  • What to focus on first to build momentum and generate sales
  • Why delaying certain “official” steps can actually speed up your progress
  • How to avoid the distractions that hold most new entrepreneurs back

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> Tue, 09 Sep 2025 11:00:00 -0400 Gillian Perkins Gillian Perkins 1240 When you’re just getting started with your business, it can be so tempting to spend time on all the “fun” things like designing the perfect logo, building a fancy website, or posting every day on social media. But here’s the thing: those tasks don’t actually move the needle when it comes to making money.


In this episode, I’m sharing the common mistakes I see new entrepreneurs make that end up wasting precious time and slowing down their progress. I’ll explain which activities you can safely postpone, like forming an LLC, creating complicated sales funnels, or investing in expensive software, and why focusing on them too soon can actually hold you back.

Instead, I’ll show you what to prioritize right now: your product, your target audience, and your sales process. These are the core essentials that will help you start earning sooner and give you the momentum to grow.

If you’re in the early stages of building your business, this episode will help you cut through the noise, stop spinning your wheels, and zero in on what actually matters most.

Listen to the full episode to hear:

  • The tasks that seem important but won’t help you make money yet
  • What to focus on first to build momentum and generate sales
  • Why delaying certain “official” steps can actually speed up your progress
  • How to avoid the distractions that hold most new entrepreneurs back

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> No Ep 293: Systems that convert ATTENTION into REVENUE (w/ Jordan Gill of Systems Saved Me) 293 293 Ep 293: Systems that convert ATTENTION into REVENUE (w/ Jordan Gill of Systems Saved Me) full 75c191c9-8c52-4567-bb3f-141a2e4cbbee https://share.transistor.fm/s/c450ec05 If you’re running an online business, you already know how important it is to have systems that actually work—not just ones that look good on paper. But turning audience attention into revenue? That can feel a lot trickier.

In this episode, I’m joined by business strategist Jordan Gill, the founder of Systems Saved Me. Jordan and I dig into the most common mistakes entrepreneurs make with sales conversions, why keeping your systems simple is often the smartest move, and creative ways you can personalize and position your offers to stand out.

We also talk about how tools like ChatGPT can make content repurposing a whole lot easier, and why focusing on fewer platforms might just be the fastest way to see bigger results. If you’re selling digital products or growing an online business, this conversation is packed with practical strategies to help you streamline, sell more, and avoid burnout.

Listen to the full episode to hear:

  • The biggest mistakes entrepreneurs make when trying to convert sales
  • Why simple systems are often the most effective for growth
  • How to personalize and position your offers so they stand out
  • Smart ways to use AI tools (like ChatGPT) to repurpose content and save time


Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.

Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> If you’re running an online business, you already know how important it is to have systems that actually work—not just ones that look good on paper. But turning audience attention into revenue? That can feel a lot trickier.

In this episode, I’m joined by business strategist Jordan Gill, the founder of Systems Saved Me. Jordan and I dig into the most common mistakes entrepreneurs make with sales conversions, why keeping your systems simple is often the smartest move, and creative ways you can personalize and position your offers to stand out.

We also talk about how tools like ChatGPT can make content repurposing a whole lot easier, and why focusing on fewer platforms might just be the fastest way to see bigger results. If you’re selling digital products or growing an online business, this conversation is packed with practical strategies to help you streamline, sell more, and avoid burnout.

Listen to the full episode to hear:

  • The biggest mistakes entrepreneurs make when trying to convert sales
  • Why simple systems are often the most effective for growth
  • How to personalize and position your offers so they stand out
  • Smart ways to use AI tools (like ChatGPT) to repurpose content and save time


Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.

Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Tue, 02 Sep 2025 11:00:00 -0400 Gillian Perkins Gillian Perkins 3234 If you’re running an online business, you already know how important it is to have systems that actually work—not just ones that look good on paper. But turning audience attention into revenue? That can feel a lot trickier.

In this episode, I’m joined by business strategist Jordan Gill, the founder of Systems Saved Me. Jordan and I dig into the most common mistakes entrepreneurs make with sales conversions, why keeping your systems simple is often the smartest move, and creative ways you can personalize and position your offers to stand out.

We also talk about how tools like ChatGPT can make content repurposing a whole lot easier, and why focusing on fewer platforms might just be the fastest way to see bigger results. If you’re selling digital products or growing an online business, this conversation is packed with practical strategies to help you streamline, sell more, and avoid burnout.

Listen to the full episode to hear:

  • The biggest mistakes entrepreneurs make when trying to convert sales
  • Why simple systems are often the most effective for growth
  • How to personalize and position your offers so they stand out
  • Smart ways to use AI tools (like ChatGPT) to repurpose content and save time


Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.

Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> No Ep 292: LLC vs Solo Proprietor vs S-Corp: What's Best for Online Entrepreneurs? 292 292 Ep 292: LLC vs Solo Proprietor vs S-Corp: What's Best for Online Entrepreneurs? full d0ae113e-b8a1-4f38-aa60-e659dd830e21 https://share.transistor.fm/s/5ae49d4e Choosing the right legal structure for your business can feel… overwhelming. Sole proprietorship, LLC, S corp, C corp… what do all these terms even mean? And more importantly, how do you know which one is right for YOU?

When I was first starting out, I had so many questions about business structures. I didn’t want to mess up something that could affect my taxes, my liability, and my long-term growth. And I know I’m not the only entrepreneur who’s felt that way.

That’s why in today’s episode of Work Less, Earn More, I’m breaking down the four most common business structures and walking you through the pros and cons of each. I’ll share what I’ve personally learned from navigating these transitions myself, give you tips for when it makes sense to switch from one structure to another, and explain why it’s so important to get professional advice from an accountant or attorney.

If you’ve ever felt confused about what’s best for your business—or you just want to be sure you’re set up in the smartest way possible—this episode will clear things up.

Listen to the full episode to hear:

  • The differences between a sole proprietorship, LLC, S corp, and C corp (in plain English)
  • The key pros and cons of each structure
  • When it might make sense to switch from one structure to another
  • Why professional guidance from an accountant or attorney is essential


Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Choosing the right legal structure for your business can feel… overwhelming. Sole proprietorship, LLC, S corp, C corp… what do all these terms even mean? And more importantly, how do you know which one is right for YOU?

When I was first starting out, I had so many questions about business structures. I didn’t want to mess up something that could affect my taxes, my liability, and my long-term growth. And I know I’m not the only entrepreneur who’s felt that way.

That’s why in today’s episode of Work Less, Earn More, I’m breaking down the four most common business structures and walking you through the pros and cons of each. I’ll share what I’ve personally learned from navigating these transitions myself, give you tips for when it makes sense to switch from one structure to another, and explain why it’s so important to get professional advice from an accountant or attorney.

If you’ve ever felt confused about what’s best for your business—or you just want to be sure you’re set up in the smartest way possible—this episode will clear things up.

Listen to the full episode to hear:

  • The differences between a sole proprietorship, LLC, S corp, and C corp (in plain English)
  • The key pros and cons of each structure
  • When it might make sense to switch from one structure to another
  • Why professional guidance from an accountant or attorney is essential


Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Tue, 26 Aug 2025 11:00:00 -0400 Gillian Perkins Gillian Perkins 1300 Choosing the right legal structure for your business can feel… overwhelming. Sole proprietorship, LLC, S corp, C corp… what do all these terms even mean? And more importantly, how do you know which one is right for YOU?

When I was first starting out, I had so many questions about business structures. I didn’t want to mess up something that could affect my taxes, my liability, and my long-term growth. And I know I’m not the only entrepreneur who’s felt that way.

That’s why in today’s episode of Work Less, Earn More, I’m breaking down the four most common business structures and walking you through the pros and cons of each. I’ll share what I’ve personally learned from navigating these transitions myself, give you tips for when it makes sense to switch from one structure to another, and explain why it’s so important to get professional advice from an accountant or attorney.

If you’ve ever felt confused about what’s best for your business—or you just want to be sure you’re set up in the smartest way possible—this episode will clear things up.

Listen to the full episode to hear:

  • The differences between a sole proprietorship, LLC, S corp, and C corp (in plain English)
  • The key pros and cons of each structure
  • When it might make sense to switch from one structure to another
  • Why professional guidance from an accountant or attorney is essential


Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> No Ep 291: How to Manage Your Business MINDFULLY (w/ Jillian Dolberry) 291 291 Ep 291: How to Manage Your Business MINDFULLY (w/ Jillian Dolberry) full d383daad-f02b-4280-b0d4-ca3610639c16 https://share.transistor.fm/s/ffbd3dd7 In this episode, I’m joined by leadership strategist and operations expert Jillian Dolberry to talk about how you can build a reliable system for making smarter decisions in your business.

We dive into why reactive management can hold you back, how to make sure your choices align with your core values, and the daily habits that keep operations running smoothly. Jillian also shares practical tips for delegating, documenting processes, and avoiding the operator trap, that all-too-common mistake of trying to do everything yourself.

If you’ve been wanting to streamline your operations, empower your team, and free up more of your time to focus on growth, this conversation is full of actionable insights you can start putting into practice today.


Listen to the full episode to hear:

  • How to make business decisions that align with your core values
  • Practical ways to delegate tasks and empower your team
  • The importance of documenting processes for smoother operations
  • How to avoid the operator trap and free up your time for growth


Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> In this episode, I’m joined by leadership strategist and operations expert Jillian Dolberry to talk about how you can build a reliable system for making smarter decisions in your business.

We dive into why reactive management can hold you back, how to make sure your choices align with your core values, and the daily habits that keep operations running smoothly. Jillian also shares practical tips for delegating, documenting processes, and avoiding the operator trap, that all-too-common mistake of trying to do everything yourself.

If you’ve been wanting to streamline your operations, empower your team, and free up more of your time to focus on growth, this conversation is full of actionable insights you can start putting into practice today.


Listen to the full episode to hear:

  • How to make business decisions that align with your core values
  • Practical ways to delegate tasks and empower your team
  • The importance of documenting processes for smoother operations
  • How to avoid the operator trap and free up your time for growth


Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Tue, 19 Aug 2025 11:00:00 -0400 Gillian Perkins Gillian Perkins 3324 In this episode, I’m joined by leadership strategist and operations expert Jillian Dolberry to talk about how you can build a reliable system for making smarter decisions in your business.

We dive into why reactive management can hold you back, how to make sure your choices align with your core values, and the daily habits that keep operations running smoothly. Jillian also shares practical tips for delegating, documenting processes, and avoiding the operator trap, that all-too-common mistake of trying to do everything yourself.

If you’ve been wanting to streamline your operations, empower your team, and free up more of your time to focus on growth, this conversation is full of actionable insights you can start putting into practice today.


Listen to the full episode to hear:

  • How to make business decisions that align with your core values
  • Practical ways to delegate tasks and empower your team
  • The importance of documenting processes for smoother operations
  • How to avoid the operator trap and free up your time for growth


Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> No Ep 290: How I Plan My Week for Success 290 290 Ep 290: How I Plan My Week for Success full c177769f-b45d-4b68-8e36-c5ca189dc614 https://share.transistor.fm/s/f9cea2fc Ever feel like there’s just too much to do and not enough time to do it all? In this episode, I’m sharing the exact weekly planning process I use to keep my business running, homeschool my kids, and still have time to breathe.

I’ll walk you through how I prioritize what actually matters, set boundaries that protect my time, and build in flexibility so my week doesn’t feel overwhelming. I’ll also let you in on a little secret: sometimes procrastinating on purpose is the smartest move you can make.

If you’re looking for a simpler, more strategic way to plan your week, this episode is for you.


Listen to the full episode to hear:

  • My step-by-step weekly planning process
  • How I set boundaries and stay focused on priorities
  • Why I intentionally procrastinate on certain tasks
  • Tips for fitting in small tasks without losing momentum

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Ever feel like there’s just too much to do and not enough time to do it all? In this episode, I’m sharing the exact weekly planning process I use to keep my business running, homeschool my kids, and still have time to breathe.

I’ll walk you through how I prioritize what actually matters, set boundaries that protect my time, and build in flexibility so my week doesn’t feel overwhelming. I’ll also let you in on a little secret: sometimes procrastinating on purpose is the smartest move you can make.

If you’re looking for a simpler, more strategic way to plan your week, this episode is for you.


Listen to the full episode to hear:

  • My step-by-step weekly planning process
  • How I set boundaries and stay focused on priorities
  • Why I intentionally procrastinate on certain tasks
  • Tips for fitting in small tasks without losing momentum

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Tue, 12 Aug 2025 11:00:00 -0400 Gillian Perkins Gillian Perkins 1315 Ever feel like there’s just too much to do and not enough time to do it all? In this episode, I’m sharing the exact weekly planning process I use to keep my business running, homeschool my kids, and still have time to breathe.

I’ll walk you through how I prioritize what actually matters, set boundaries that protect my time, and build in flexibility so my week doesn’t feel overwhelming. I’ll also let you in on a little secret: sometimes procrastinating on purpose is the smartest move you can make.

If you’re looking for a simpler, more strategic way to plan your week, this episode is for you.


Listen to the full episode to hear:

  • My step-by-step weekly planning process
  • How I set boundaries and stay focused on priorities
  • Why I intentionally procrastinate on certain tasks
  • Tips for fitting in small tasks without losing momentum

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> No Ep 289: 3 Ways to Use AI to Make BETTER Content FASTER 289 289 Ep 289: 3 Ways to Use AI to Make BETTER Content FASTER full 18a2bbd4-5d55-4bdc-85ea-885c56b59ad4 https://share.transistor.fm/s/63756a2f Ready to try Melio for yourself? You can get started with no monthly fees using their Melio Go plan, or upgrade for advanced features like batch payments, approval workflows, and W9/1099 tax tools. https://go.melio.com/gillian2025


In this episode, I’m talking about how AI is reshaping content creation, for better or for worse. While it’s easier than ever to churn out low-quality work, there’s also huge potential to create better content faster with the right strategies. I’ll share three smart ways to use AI to level up your content: coming up with ideas, repurposing across platforms, and polishing your drafts. I’ll also give you a bonus tip on automating your workflow, plus introduce a tool called Lio that makes managing contractor payments simple and flexible.


Listen to the full episode to hear:

  • How AI is changing the landscape of content creation
  • Three practical ways to use AI to streamline your content process
  • Tips for repurposing content and improving your drafts with AI
  • A bonus tip for automating your workflow and saving time


Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Ready to try Melio for yourself? You can get started with no monthly fees using their Melio Go plan, or upgrade for advanced features like batch payments, approval workflows, and W9/1099 tax tools. https://go.melio.com/gillian2025


In this episode, I’m talking about how AI is reshaping content creation, for better or for worse. While it’s easier than ever to churn out low-quality work, there’s also huge potential to create better content faster with the right strategies. I’ll share three smart ways to use AI to level up your content: coming up with ideas, repurposing across platforms, and polishing your drafts. I’ll also give you a bonus tip on automating your workflow, plus introduce a tool called Lio that makes managing contractor payments simple and flexible.


Listen to the full episode to hear:

  • How AI is changing the landscape of content creation
  • Three practical ways to use AI to streamline your content process
  • Tips for repurposing content and improving your drafts with AI
  • A bonus tip for automating your workflow and saving time


Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Tue, 05 Aug 2025 11:00:00 -0400 Gillian Perkins Gillian Perkins 803 Ready to try Melio for yourself? You can get started with no monthly fees using their Melio Go plan, or upgrade for advanced features like batch payments, approval workflows, and W9/1099 tax tools. https://go.melio.com/gillian2025


In this episode, I’m talking about how AI is reshaping content creation, for better or for worse. While it’s easier than ever to churn out low-quality work, there’s also huge potential to create better content faster with the right strategies. I’ll share three smart ways to use AI to level up your content: coming up with ideas, repurposing across platforms, and polishing your drafts. I’ll also give you a bonus tip on automating your workflow, plus introduce a tool called Lio that makes managing contractor payments simple and flexible.


Listen to the full episode to hear:

  • How AI is changing the landscape of content creation
  • Three practical ways to use AI to streamline your content process
  • Tips for repurposing content and improving your drafts with AI
  • A bonus tip for automating your workflow and saving time


Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> No Ep 288: Genius Ways to Use AI to WORK LESS in 2025 (with Guest Expert Dave Heath) 288 288 Ep 288: Genius Ways to Use AI to WORK LESS in 2025 (with Guest Expert Dave Heath) full 59e74e6b-f726-4619-9b81-0e47e73b470d https://share.transistor.fm/s/7633307a In this episode, I’m joined by Dr. Dave Heath, founder of Human Focus AI, for a conversation about how entrepreneurs can use AI to run their businesses more efficiently. Dr. Heath shares why now is the time to start integrating AI, comparing it to the early days of the internet, and how adopting it early can give you a major advantage. We dive into practical ways to use tools like ChatGPT for content creation, quality control, and streamlining daily operations. He also explains how to build custom AI assistants tailored to your unique business needs and how to avoid some common mistakes. By the end of this episode, you’ll have a clear roadmap for using AI to save time, boost productivity, and stay focused on what matters most.


Listen to the full episode to hear:

  • Why early adoption of AI can give your business a competitive edge
  • How to use tools like ChatGPT for content creation and quality control
  • Steps to create custom AI assistants tailored to your business
  • Common mistakes to avoid when integrating AI into your workflow


Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> In this episode, I’m joined by Dr. Dave Heath, founder of Human Focus AI, for a conversation about how entrepreneurs can use AI to run their businesses more efficiently. Dr. Heath shares why now is the time to start integrating AI, comparing it to the early days of the internet, and how adopting it early can give you a major advantage. We dive into practical ways to use tools like ChatGPT for content creation, quality control, and streamlining daily operations. He also explains how to build custom AI assistants tailored to your unique business needs and how to avoid some common mistakes. By the end of this episode, you’ll have a clear roadmap for using AI to save time, boost productivity, and stay focused on what matters most.


Listen to the full episode to hear:

  • Why early adoption of AI can give your business a competitive edge
  • How to use tools like ChatGPT for content creation and quality control
  • Steps to create custom AI assistants tailored to your business
  • Common mistakes to avoid when integrating AI into your workflow


Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Tue, 29 Jul 2025 11:00:00 -0400 Gillian Perkins Gillian Perkins 3131 In this episode, I’m joined by Dr. Dave Heath, founder of Human Focus AI, for a conversation about how entrepreneurs can use AI to run their businesses more efficiently. Dr. Heath shares why now is the time to start integrating AI, comparing it to the early days of the internet, and how adopting it early can give you a major advantage. We dive into practical ways to use tools like ChatGPT for content creation, quality control, and streamlining daily operations. He also explains how to build custom AI assistants tailored to your unique business needs and how to avoid some common mistakes. By the end of this episode, you’ll have a clear roadmap for using AI to save time, boost productivity, and stay focused on what matters most.


Listen to the full episode to hear:

  • Why early adoption of AI can give your business a competitive edge
  • How to use tools like ChatGPT for content creation and quality control
  • Steps to create custom AI assistants tailored to your business
  • Common mistakes to avoid when integrating AI into your workflow


Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> No Ep 287: How to Choose the Right Digital Product to Sell (Even If You're Not an Expert) 287 287 Ep 287: How to Choose the Right Digital Product to Sell (Even If You're Not an Expert) full c5f572a7-80be-414e-be7a-d43e7b0bd791 https://share.transistor.fm/s/f074ae52 In this episode, I’m sharing a challenge that nearly every aspiring entrepreneur faces at some point: how do you choose the right product to create and sell?

I’m walking you through the five-step framework I use to help my students make this decision strategically so they can confidently create a product that sells, even if they have a small audience or feel uncertain about their expertise. Whether you’re thinking about creating a course, a digital product, or something else, I’ll show you how to identify opportunities, filter your ideas using my Four Ps method (Problem, Person, Proven, Personal Fit), and validate your concept through real customer interactions and pre-sales.

I’m also sharing a practical example from one of my students, Jane Calms, who successfully launched her first course by following these exact steps.

If you’ve ever struggled with indecision, self-doubt, or simply having too many ideas, this episode will give you the clarity and direction you need to move forward.

Use this scoring spreadsheet to decide WHICH of your product ideas to pursue: https://gillianperkins.com/choose-what-product

Listen to the full episode to hear:

  • A clear, step-by-step process for choosing the right product to create
  • How to narrow down your ideas using the Four Ps method
  • Practical ways to validate your product idea before you build it
  • Encouragement and examples to help you get started, even with a small audience

FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> In this episode, I’m sharing a challenge that nearly every aspiring entrepreneur faces at some point: how do you choose the right product to create and sell?

I’m walking you through the five-step framework I use to help my students make this decision strategically so they can confidently create a product that sells, even if they have a small audience or feel uncertain about their expertise. Whether you’re thinking about creating a course, a digital product, or something else, I’ll show you how to identify opportunities, filter your ideas using my Four Ps method (Problem, Person, Proven, Personal Fit), and validate your concept through real customer interactions and pre-sales.

I’m also sharing a practical example from one of my students, Jane Calms, who successfully launched her first course by following these exact steps.

If you’ve ever struggled with indecision, self-doubt, or simply having too many ideas, this episode will give you the clarity and direction you need to move forward.

Use this scoring spreadsheet to decide WHICH of your product ideas to pursue: https://gillianperkins.com/choose-what-product

Listen to the full episode to hear:

  • A clear, step-by-step process for choosing the right product to create
  • How to narrow down your ideas using the Four Ps method
  • Practical ways to validate your product idea before you build it
  • Encouragement and examples to help you get started, even with a small audience

FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> Tue, 22 Jul 2025 11:00:00 -0400 Gillian Perkins Gillian Perkins 1472 In this episode, I’m sharing a challenge that nearly every aspiring entrepreneur faces at some point: how do you choose the right product to create and sell?

I’m walking you through the five-step framework I use to help my students make this decision strategically so they can confidently create a product that sells, even if they have a small audience or feel uncertain about their expertise. Whether you’re thinking about creating a course, a digital product, or something else, I’ll show you how to identify opportunities, filter your ideas using my Four Ps method (Problem, Person, Proven, Personal Fit), and validate your concept through real customer interactions and pre-sales.

I’m also sharing a practical example from one of my students, Jane Calms, who successfully launched her first course by following these exact steps.

If you’ve ever struggled with indecision, self-doubt, or simply having too many ideas, this episode will give you the clarity and direction you need to move forward.

Use this scoring spreadsheet to decide WHICH of your product ideas to pursue: https://gillianperkins.com/choose-what-product

Listen to the full episode to hear:

  • A clear, step-by-step process for choosing the right product to create
  • How to narrow down your ideas using the Four Ps method
  • Practical ways to validate your product idea before you build it
  • Encouragement and examples to help you get started, even with a small audience

FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> No Ep 286: Instagram Without the Burnout: How to Use Your IG Profile Like a Digital Business Card (w/ Tara Wagner) 286 286 Ep 286: Instagram Without the Burnout: How to Use Your IG Profile Like a Digital Business Card (w/ Tara Wagner) full 2127f51f-4978-4e51-a179-c4a88f05c962 https://share.transistor.fm/s/ac25a134 In this episode, I’m joined by my friend and fellow entrepreneur, Tara Wagner. Tara is an accredited small business consultant who has been through a lot in recent years, navigating chronic health challenges and long COVID while still running a successful business.

We had a really honest conversation about what it looks like to build a sustainable, profitable business when life throws you curveballs and how social media, specifically Instagram, can either help or hurt in that process. Tara shared how she’s learned to treat her Instagram profile more like a digital business card: simple, strategic, and supportive of her overall business goals (without requiring hours of her time every week).

If you’ve been feeling overwhelmed or uninspired by social media, I think you’ll find this conversation refreshing and encouraging.


Listen to the full episode to hear:

  • How to optimize your Instagram profile so it works for you even when you’re not actively posting
  • Why social media shouldn’t run your business — or your life
  • How to create intentional content that aligns with your offers and helps convert followers into clients
  • Tara’s plan for her own 90-day challenge to revive her social media presence in a way that feels aligned and manageable


Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> In this episode, I’m joined by my friend and fellow entrepreneur, Tara Wagner. Tara is an accredited small business consultant who has been through a lot in recent years, navigating chronic health challenges and long COVID while still running a successful business.

We had a really honest conversation about what it looks like to build a sustainable, profitable business when life throws you curveballs and how social media, specifically Instagram, can either help or hurt in that process. Tara shared how she’s learned to treat her Instagram profile more like a digital business card: simple, strategic, and supportive of her overall business goals (without requiring hours of her time every week).

If you’ve been feeling overwhelmed or uninspired by social media, I think you’ll find this conversation refreshing and encouraging.


Listen to the full episode to hear:

  • How to optimize your Instagram profile so it works for you even when you’re not actively posting
  • Why social media shouldn’t run your business — or your life
  • How to create intentional content that aligns with your offers and helps convert followers into clients
  • Tara’s plan for her own 90-day challenge to revive her social media presence in a way that feels aligned and manageable


Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> Tue, 15 Jul 2025 11:00:00 -0400 Gillian Perkins Gillian Perkins 2711 In this episode, I’m joined by my friend and fellow entrepreneur, Tara Wagner. Tara is an accredited small business consultant who has been through a lot in recent years, navigating chronic health challenges and long COVID while still running a successful business.

We had a really honest conversation about what it looks like to build a sustainable, profitable business when life throws you curveballs and how social media, specifically Instagram, can either help or hurt in that process. Tara shared how she’s learned to treat her Instagram profile more like a digital business card: simple, strategic, and supportive of her overall business goals (without requiring hours of her time every week).

If you’ve been feeling overwhelmed or uninspired by social media, I think you’ll find this conversation refreshing and encouraging.


Listen to the full episode to hear:

  • How to optimize your Instagram profile so it works for you even when you’re not actively posting
  • Why social media shouldn’t run your business — or your life
  • How to create intentional content that aligns with your offers and helps convert followers into clients
  • Tara’s plan for her own 90-day challenge to revive her social media presence in a way that feels aligned and manageable


Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> No Ep 285: Marketing That WORKS in 2025 (and What to Leave Behind) 285 285 Ep 285: Marketing That WORKS in 2025 (and What to Leave Behind) full 646cca00-8bb0-44c9-8a20-54d910b134f8 https://share.transistor.fm/s/b13cab5d AI has changed the game, making it easier than ever to create more content but also raising the bar for quality. In this episode I talk about what’s working right now, from story-driven videos and long-form interviews to the growing shift toward video and podcasts as preferred content formats.


We’ll dive into why building trust and creating personal connections is more important than ever and how “fast track funnels” can help speed up the buyer journey. I’m also breaking down why free “lite” versions of your offers can increase conversions and why user-generated content still plays a powerful role in today’s marketing landscape.


Whether you're just getting started or looking to optimize your marketing strategy, this episode will help you stay ahead of the curve and reach your audience more effectively.


Listen to the full episode to hear:

  • The most effective marketing strategies for online businesses in 2025
  • Why video and podcasts are outperforming written content
  • How to build trust and connection with your audience
  • The benefits of offering free “lite” versions of your products

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.

Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> AI has changed the game, making it easier than ever to create more content but also raising the bar for quality. In this episode I talk about what’s working right now, from story-driven videos and long-form interviews to the growing shift toward video and podcasts as preferred content formats.


We’ll dive into why building trust and creating personal connections is more important than ever and how “fast track funnels” can help speed up the buyer journey. I’m also breaking down why free “lite” versions of your offers can increase conversions and why user-generated content still plays a powerful role in today’s marketing landscape.


Whether you're just getting started or looking to optimize your marketing strategy, this episode will help you stay ahead of the curve and reach your audience more effectively.


Listen to the full episode to hear:

  • The most effective marketing strategies for online businesses in 2025
  • Why video and podcasts are outperforming written content
  • How to build trust and connection with your audience
  • The benefits of offering free “lite” versions of your products

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.

Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> Tue, 08 Jul 2025 11:00:00 -0400 Gillian Perkins Gillian Perkins 1785 AI has changed the game, making it easier than ever to create more content but also raising the bar for quality. In this episode I talk about what’s working right now, from story-driven videos and long-form interviews to the growing shift toward video and podcasts as preferred content formats.


We’ll dive into why building trust and creating personal connections is more important than ever and how “fast track funnels” can help speed up the buyer journey. I’m also breaking down why free “lite” versions of your offers can increase conversions and why user-generated content still plays a powerful role in today’s marketing landscape.


Whether you're just getting started or looking to optimize your marketing strategy, this episode will help you stay ahead of the curve and reach your audience more effectively.


Listen to the full episode to hear:

  • The most effective marketing strategies for online businesses in 2025
  • Why video and podcasts are outperforming written content
  • How to build trust and connection with your audience
  • The benefits of offering free “lite” versions of your products

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.

Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> No Ep 284: Content Marketing in LESS TIME (w/ Gabe Cox) 284 284 Ep 284: Content Marketing in LESS TIME (w/ Gabe Cox) full 820a5183-e4d4-4298-baf0-714023d62e53 https://share.transistor.fm/s/11dd8879 In this episode, I'm excited to share a conversation I had with Gabe Cox during the Grow Your Business Without Social Media Online Conference. We talked all about how to grow your business with content marketing in a way that’s both strategic and sustainable.


I shared why YouTube is my favorite platform for long-form content and how I use it to attract leads and build trust with my audience. We also got into how I repurpose content across different platforms, plan videos more efficiently, batch-produce content, and even turn content creation into a revenue stream.


If you're looking to grow your business without being glued to your phone or computer all day, this episode will give you the tools and strategies to do just that.

Listen to the full episode to hear:

  • Why I rely on YouTube to grow my business
  • My strategy for repurposing content across platforms
  • How I plan and batch content to save time
  • Simple ways to monetize your content

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> In this episode, I'm excited to share a conversation I had with Gabe Cox during the Grow Your Business Without Social Media Online Conference. We talked all about how to grow your business with content marketing in a way that’s both strategic and sustainable.


I shared why YouTube is my favorite platform for long-form content and how I use it to attract leads and build trust with my audience. We also got into how I repurpose content across different platforms, plan videos more efficiently, batch-produce content, and even turn content creation into a revenue stream.


If you're looking to grow your business without being glued to your phone or computer all day, this episode will give you the tools and strategies to do just that.

Listen to the full episode to hear:

  • Why I rely on YouTube to grow my business
  • My strategy for repurposing content across platforms
  • How I plan and batch content to save time
  • Simple ways to monetize your content

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> Tue, 01 Jul 2025 11:00:00 -0400 Gillian Perkins Gillian Perkins 2345 In this episode, I'm excited to share a conversation I had with Gabe Cox during the Grow Your Business Without Social Media Online Conference. We talked all about how to grow your business with content marketing in a way that’s both strategic and sustainable.


I shared why YouTube is my favorite platform for long-form content and how I use it to attract leads and build trust with my audience. We also got into how I repurpose content across different platforms, plan videos more efficiently, batch-produce content, and even turn content creation into a revenue stream.


If you're looking to grow your business without being glued to your phone or computer all day, this episode will give you the tools and strategies to do just that.

Listen to the full episode to hear:

  • Why I rely on YouTube to grow my business
  • My strategy for repurposing content across platforms
  • How I plan and batch content to save time
  • Simple ways to monetize your content

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> No Ep 283: How to PROTECT Your Business Legally (without spending a fortune) 283 283 Ep 283: How to PROTECT Your Business Legally (without spending a fortune) full de15b3e6-e7c5-4ffc-b183-3ec7f3344193 https://share.transistor.fm/s/e7bfa249 In today's episode, I’m diving into a topic that every entrepreneur needs to understand: how to protect your business legally without spending a fortune. I may not be a lawyer, but after years of building and running multiple businesses, I’ve learned a lot about the legal steps small business owners need to take to stay protected and profitable.


I’m sharing what I’ve learned about choosing the right business structure, using solid contracts and client agreements, creating essential website policies, protecting your intellectual property, and knowing when (and what kind of) business insurance makes sense. I’ll also introduce you to Small Business Legal 101, a practical and affordable course taught by licensed attorney Sam Vander Wielen, available inside Startup Society.

Whether you’re just getting started or have been in business for a while, this episode will help you understand the key legal protections your business needs and how to get them in place without breaking the bank.

Listen to the full episode to hear:

  • The most important legal protections every small business should have in place
  • How to set up contracts and agreements that actually protect you
  • Affordable ways to safeguard your website, content, and intellectual property
  • When you really need business insurance and when you might not


Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.

Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> In today's episode, I’m diving into a topic that every entrepreneur needs to understand: how to protect your business legally without spending a fortune. I may not be a lawyer, but after years of building and running multiple businesses, I’ve learned a lot about the legal steps small business owners need to take to stay protected and profitable.


I’m sharing what I’ve learned about choosing the right business structure, using solid contracts and client agreements, creating essential website policies, protecting your intellectual property, and knowing when (and what kind of) business insurance makes sense. I’ll also introduce you to Small Business Legal 101, a practical and affordable course taught by licensed attorney Sam Vander Wielen, available inside Startup Society.

Whether you’re just getting started or have been in business for a while, this episode will help you understand the key legal protections your business needs and how to get them in place without breaking the bank.

Listen to the full episode to hear:

  • The most important legal protections every small business should have in place
  • How to set up contracts and agreements that actually protect you
  • Affordable ways to safeguard your website, content, and intellectual property
  • When you really need business insurance and when you might not


Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.

Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> Tue, 24 Jun 2025 11:00:00 -0400 Gillian Perkins Gillian Perkins 2331 In today's episode, I’m diving into a topic that every entrepreneur needs to understand: how to protect your business legally without spending a fortune. I may not be a lawyer, but after years of building and running multiple businesses, I’ve learned a lot about the legal steps small business owners need to take to stay protected and profitable.


I’m sharing what I’ve learned about choosing the right business structure, using solid contracts and client agreements, creating essential website policies, protecting your intellectual property, and knowing when (and what kind of) business insurance makes sense. I’ll also introduce you to Small Business Legal 101, a practical and affordable course taught by licensed attorney Sam Vander Wielen, available inside Startup Society.

Whether you’re just getting started or have been in business for a while, this episode will help you understand the key legal protections your business needs and how to get them in place without breaking the bank.

Listen to the full episode to hear:

  • The most important legal protections every small business should have in place
  • How to set up contracts and agreements that actually protect you
  • Affordable ways to safeguard your website, content, and intellectual property
  • When you really need business insurance and when you might not


Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.

Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> No Ep 282: BABY #6 - How I'm Prepping My Biz to Run Without Me While I'm on Maternity Leave 282 282 Ep 282: BABY #6 - How I'm Prepping My Biz to Run Without Me While I'm on Maternity Leave full 57b89be4-4d36-467f-adc0-a4f58438bf8c https://share.transistor.fm/s/69d0169d As I get ready for the arrival of baby number six, I’ve been deep in preparation mode, not just at home but inside my business too. In this episode, I’m sharing exactly how I’m setting my business up to run smoothly while I step away for maternity leave.


I walk you through the behind-the-scenes projects I’ve been prioritizing, like creating content in advance, planning upcoming launches, and onboarding new team members. I also share how I’m using tools like AI to delegate key responsibilities such as marketing, promotion, and managing partnerships.

One strategy that has been especially helpful during this season is the 12-week year system, which has allowed me to get more done in less time and stay focused on what really matters.


If you’re planning a break from your business or just want to streamline your operations, this episode will give you a practical look at how I’m preparing my company to thrive without me.

Listen to the full episode to hear:

  • How I'm preparing my business for maternity leave
  • The specific projects I'm focusing on to keep things running smoothly
  • Ways I'm using AI to delegate and automate key tasks
  • How the 12-week year system is helping me get more done in less time


Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.

Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> As I get ready for the arrival of baby number six, I’ve been deep in preparation mode, not just at home but inside my business too. In this episode, I’m sharing exactly how I’m setting my business up to run smoothly while I step away for maternity leave.


I walk you through the behind-the-scenes projects I’ve been prioritizing, like creating content in advance, planning upcoming launches, and onboarding new team members. I also share how I’m using tools like AI to delegate key responsibilities such as marketing, promotion, and managing partnerships.

One strategy that has been especially helpful during this season is the 12-week year system, which has allowed me to get more done in less time and stay focused on what really matters.


If you’re planning a break from your business or just want to streamline your operations, this episode will give you a practical look at how I’m preparing my company to thrive without me.

Listen to the full episode to hear:

  • How I'm preparing my business for maternity leave
  • The specific projects I'm focusing on to keep things running smoothly
  • Ways I'm using AI to delegate and automate key tasks
  • How the 12-week year system is helping me get more done in less time


Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.

Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Tue, 17 Jun 2025 11:00:00 -0400 Gillian Perkins Gillian Perkins 2254 As I get ready for the arrival of baby number six, I’ve been deep in preparation mode, not just at home but inside my business too. In this episode, I’m sharing exactly how I’m setting my business up to run smoothly while I step away for maternity leave.


I walk you through the behind-the-scenes projects I’ve been prioritizing, like creating content in advance, planning upcoming launches, and onboarding new team members. I also share how I’m using tools like AI to delegate key responsibilities such as marketing, promotion, and managing partnerships.

One strategy that has been especially helpful during this season is the 12-week year system, which has allowed me to get more done in less time and stay focused on what really matters.


If you’re planning a break from your business or just want to streamline your operations, this episode will give you a practical look at how I’m preparing my company to thrive without me.

Listen to the full episode to hear:

  • How I'm preparing my business for maternity leave
  • The specific projects I'm focusing on to keep things running smoothly
  • Ways I'm using AI to delegate and automate key tasks
  • How the 12-week year system is helping me get more done in less time


Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.

Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> No Ep 281: The Only Copywriting Framework You'll Ever Need (+ How to Use AI to Write BETTER Sales Copy Than Ever Before) (with Jason Benfer) 281 281 Ep 281: The Only Copywriting Framework You'll Ever Need (+ How to Use AI to Write BETTER Sales Copy Than Ever Before) (with Jason Benfer) full 07bb474f-816a-4487-8d33-cad9d5576afd https://share.transistor.fm/s/015d4514 See what AI can do for your website with a custom Website Re-Write: https://startupsociety.shop/products/website-rewrite-client-attracting-messaging (Use coupon code WORKLESS when you check out for 40% off.)

In this episode, I’m joined by copywriting expert Jason Benfer to talk all about how to write better, more strategic sales copy, especially with the help of AI.

We dive into why so many entrepreneurs struggle to apply what they’ve learned from marketing or self-improvement books and how AI can help bridge the gap between knowledge and execution. Jason shares the copywriting framework he swears by, along with real examples and stories from people who have used it to transform their messaging.

We also talk about Sherpa, the AI-powered tool Jason created to analyze and rewrite sales pages for better conversions.

If you’ve ever felt stuck trying to write copy or wished you could partner with AI to make it easier, this episode will help you understand the foundations of good messaging and how to make it work for your business.


Listen to the full episode to hear:

  • The copywriting framework Jason uses to craft high-converting messages
  • Why AI can help you write better sales copy faster
  • Common mistakes entrepreneurs make with their messaging
  • How to use tools like Sherpa to improve your sales pages

FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> See what AI can do for your website with a custom Website Re-Write: https://startupsociety.shop/products/website-rewrite-client-attracting-messaging (Use coupon code WORKLESS when you check out for 40% off.)

In this episode, I’m joined by copywriting expert Jason Benfer to talk all about how to write better, more strategic sales copy, especially with the help of AI.

We dive into why so many entrepreneurs struggle to apply what they’ve learned from marketing or self-improvement books and how AI can help bridge the gap between knowledge and execution. Jason shares the copywriting framework he swears by, along with real examples and stories from people who have used it to transform their messaging.

We also talk about Sherpa, the AI-powered tool Jason created to analyze and rewrite sales pages for better conversions.

If you’ve ever felt stuck trying to write copy or wished you could partner with AI to make it easier, this episode will help you understand the foundations of good messaging and how to make it work for your business.


Listen to the full episode to hear:

  • The copywriting framework Jason uses to craft high-converting messages
  • Why AI can help you write better sales copy faster
  • Common mistakes entrepreneurs make with their messaging
  • How to use tools like Sherpa to improve your sales pages

FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> Tue, 10 Jun 2025 11:00:00 -0400 Gillian Perkins Gillian Perkins 4238 See what AI can do for your website with a custom Website Re-Write: https://startupsociety.shop/products/website-rewrite-client-attracting-messaging (Use coupon code WORKLESS when you check out for 40% off.)

In this episode, I’m joined by copywriting expert Jason Benfer to talk all about how to write better, more strategic sales copy, especially with the help of AI.

We dive into why so many entrepreneurs struggle to apply what they’ve learned from marketing or self-improvement books and how AI can help bridge the gap between knowledge and execution. Jason shares the copywriting framework he swears by, along with real examples and stories from people who have used it to transform their messaging.

We also talk about Sherpa, the AI-powered tool Jason created to analyze and rewrite sales pages for better conversions.

If you’ve ever felt stuck trying to write copy or wished you could partner with AI to make it easier, this episode will help you understand the foundations of good messaging and how to make it work for your business.


Listen to the full episode to hear:

  • The copywriting framework Jason uses to craft high-converting messages
  • Why AI can help you write better sales copy faster
  • Common mistakes entrepreneurs make with their messaging
  • How to use tools like Sherpa to improve your sales pages

FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> No Ep 280: 5 Practical Steps to Start Your First Business (as a Stay-at-Home-Mom) 280 280 Ep 280: 5 Practical Steps to Start Your First Business (as a Stay-at-Home-Mom) full b53f38e2-3f52-4447-94a9-87b22fe843c5 https://share.transistor.fm/s/e3889d39 You can get started for free with Melio Go, or upgrade to one of their paid plans if you want even more advanced features: https://go.melio.com/gillian2025

If you’re a stay-at-home mom dreaming about starting your own business, I recorded this episode just for you. I’m sharing the story of how I started one of my very first online businesses, a digital product business that gave me the flexibility to earn income while staying home with my kids.

In this episode, I walk you through five practical steps that will help you get your first business off the ground, even if you don’t have a big budget, technical skills, or a ton of free time. These are the exact steps I followed, and they’re designed to help you take action with confidence.

I also talk about some of the challenges I faced, how I validated my idea before fully committing, and why creating simple systems early on made such a big difference in the long run.

Whether you're just starting to think about business ideas or you're ready to make your first sale, I hope this episode gives you the encouragement and direction you need to take that next step.


Listen to the full episode to hear:
• Choosing a profitable business idea that fits your lifestyle
• Validating your idea before investing too much time or money
• Creating your first simple offer that actually sells
• Making your first sales even when you're nervous or unsure
• Building time-saving systems so your business can grow with you


Links & Resources:
Start using Melio: https://go.melio.com/gillian2025

Small Business 101: https://gillianperkins.com/free-training-small-business-101/
Write a Profit Plan: http://gillianperkins.com/free-profit-plan

Work With Gillian Perkins:
Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
Start your business with Startup Society: https://startupsociety.com
Website: https://gillianperkins.com
Instagram: @GillianZPerkins

]]> You can get started for free with Melio Go, or upgrade to one of their paid plans if you want even more advanced features: https://go.melio.com/gillian2025

If you’re a stay-at-home mom dreaming about starting your own business, I recorded this episode just for you. I’m sharing the story of how I started one of my very first online businesses, a digital product business that gave me the flexibility to earn income while staying home with my kids.

In this episode, I walk you through five practical steps that will help you get your first business off the ground, even if you don’t have a big budget, technical skills, or a ton of free time. These are the exact steps I followed, and they’re designed to help you take action with confidence.

I also talk about some of the challenges I faced, how I validated my idea before fully committing, and why creating simple systems early on made such a big difference in the long run.

Whether you're just starting to think about business ideas or you're ready to make your first sale, I hope this episode gives you the encouragement and direction you need to take that next step.


Listen to the full episode to hear:
• Choosing a profitable business idea that fits your lifestyle
• Validating your idea before investing too much time or money
• Creating your first simple offer that actually sells
• Making your first sales even when you're nervous or unsure
• Building time-saving systems so your business can grow with you


Links & Resources:
Start using Melio: https://go.melio.com/gillian2025

Small Business 101: https://gillianperkins.com/free-training-small-business-101/
Write a Profit Plan: http://gillianperkins.com/free-profit-plan

Work With Gillian Perkins:
Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
Start your business with Startup Society: https://startupsociety.com
Website: https://gillianperkins.com
Instagram: @GillianZPerkins

]]> Tue, 03 Jun 2025 11:00:00 -0400 Gillian Perkins Gillian Perkins 1869 You can get started for free with Melio Go, or upgrade to one of their paid plans if you want even more advanced features: https://go.melio.com/gillian2025

If you’re a stay-at-home mom dreaming about starting your own business, I recorded this episode just for you. I’m sharing the story of how I started one of my very first online businesses, a digital product business that gave me the flexibility to earn income while staying home with my kids.

In this episode, I walk you through five practical steps that will help you get your first business off the ground, even if you don’t have a big budget, technical skills, or a ton of free time. These are the exact steps I followed, and they’re designed to help you take action with confidence.

I also talk about some of the challenges I faced, how I validated my idea before fully committing, and why creating simple systems early on made such a big difference in the long run.

Whether you're just starting to think about business ideas or you're ready to make your first sale, I hope this episode gives you the encouragement and direction you need to take that next step.


Listen to the full episode to hear:
• Choosing a profitable business idea that fits your lifestyle
• Validating your idea before investing too much time or money
• Creating your first simple offer that actually sells
• Making your first sales even when you're nervous or unsure
• Building time-saving systems so your business can grow with you


Links & Resources:
Start using Melio: https://go.melio.com/gillian2025

Small Business 101: https://gillianperkins.com/free-training-small-business-101/
Write a Profit Plan: http://gillianperkins.com/free-profit-plan

Work With Gillian Perkins:
Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
Start your business with Startup Society: https://startupsociety.com
Website: https://gillianperkins.com
Instagram: @GillianZPerkins

]]> No Ep 279: The Power of YouTube Traffic (w/ Kwadwo Sampany-Kessie) 279 279 Ep 279: The Power of YouTube Traffic (w/ Kwadwo Sampany-Kessie) full ac14bfd4-0c79-4412-ac02-1c0641b1c115 https://share.transistor.fm/s/c662a87b In today's episode, I’m continuing the conversation I started over on the Online Business Podcast with Kwadwo Sampany-Kessie. We’re diving deep into the inner workings of my YouTube-based evergreen sales funnel from how I generate consistent traffic, to the way I’ve optimized conversion rates and structured my email sequences to be both effective and ethical.


I’m sharing the behind-the-scenes of how I’ve built a funnel that continues to work for me day after day, without constant maintenance or hustle and how you can do the same. Whether you’re just starting to build your funnel or looking to fine-tune what you’ve already got, I think you’ll find this episode both practical and encouraging.

I also talk about my personal journey with YouTube and how sticking to a minimal content schedule has actually helped drive significant traffic and growth for my business. If you're curious about building a more sustainable business that still gets results, this one’s for you.

Listen to the full episode to hear:

  • How I use YouTube to drive consistent traffic to my evergreen sales funnel
  • The key elements of an ethical and effective email sequence
  • Why a minimal content schedule can still produce major results
  • Practical tips for building a sustainable, automated sales funnel without burnout

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.

Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> In today's episode, I’m continuing the conversation I started over on the Online Business Podcast with Kwadwo Sampany-Kessie. We’re diving deep into the inner workings of my YouTube-based evergreen sales funnel from how I generate consistent traffic, to the way I’ve optimized conversion rates and structured my email sequences to be both effective and ethical.


I’m sharing the behind-the-scenes of how I’ve built a funnel that continues to work for me day after day, without constant maintenance or hustle and how you can do the same. Whether you’re just starting to build your funnel or looking to fine-tune what you’ve already got, I think you’ll find this episode both practical and encouraging.

I also talk about my personal journey with YouTube and how sticking to a minimal content schedule has actually helped drive significant traffic and growth for my business. If you're curious about building a more sustainable business that still gets results, this one’s for you.

Listen to the full episode to hear:

  • How I use YouTube to drive consistent traffic to my evergreen sales funnel
  • The key elements of an ethical and effective email sequence
  • Why a minimal content schedule can still produce major results
  • Practical tips for building a sustainable, automated sales funnel without burnout

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.

Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> Tue, 27 May 2025 11:00:00 -0400 Gillian Perkins Gillian Perkins 2130 In today's episode, I’m continuing the conversation I started over on the Online Business Podcast with Kwadwo Sampany-Kessie. We’re diving deep into the inner workings of my YouTube-based evergreen sales funnel from how I generate consistent traffic, to the way I’ve optimized conversion rates and structured my email sequences to be both effective and ethical.


I’m sharing the behind-the-scenes of how I’ve built a funnel that continues to work for me day after day, without constant maintenance or hustle and how you can do the same. Whether you’re just starting to build your funnel or looking to fine-tune what you’ve already got, I think you’ll find this episode both practical and encouraging.

I also talk about my personal journey with YouTube and how sticking to a minimal content schedule has actually helped drive significant traffic and growth for my business. If you're curious about building a more sustainable business that still gets results, this one’s for you.

Listen to the full episode to hear:

  • How I use YouTube to drive consistent traffic to my evergreen sales funnel
  • The key elements of an ethical and effective email sequence
  • Why a minimal content schedule can still produce major results
  • Practical tips for building a sustainable, automated sales funnel without burnout

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.

Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> No Ep 278: $4M from a... PIANO course?? w/ Jacques Hopkins 278 278 Ep 278: $4M from a... PIANO course?? w/ Jacques Hopkins full 66a30abb-ad8b-49a7-931a-3ff1cdf4d97a https://share.transistor.fm/s/aba0bbac In today's episode, I’m chatting with Jacques Hopkins, the creator of the wildly successful online course Piano in 21 Days, which has brought in over $4 million in sales. Jacques shares how he went from struggling to make a single sale to earning consistent five-figure months, all while teaching adults how to play piano online. We talk about his initial pricing strategy, how he started driving traffic through YouTube, and the game-changing role that sales funnels played in his business. He also walks me through how adding an evergreen webinar and a strategic discount model dramatically increased his revenue. I loved how transparent Jacques was about what worked, what didn’t, and how he’s continued to optimize his systems over time. If you’ve ever wondered whether it’s possible to build a profitable online course in a niche market, especially something in the arts or music, you’ll find this conversation incredibly encouraging and full of actionable advice. Whether you’re just getting started or looking to take your course sales to the next level, this episode is packed with real-world insight that can help you build a sustainable and scalable online business.


Listen to the full episode to hear:

  • How Jacques grew his online course Piano in 21 Days to over $4 million in sales
  • The YouTube strategy he used to drive consistent traffic and leads
  • Why sales funnels were the turning point in his business growth
  • How an evergreen webinar and smart discounting boosted his conversions and revenue


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> In today's episode, I’m chatting with Jacques Hopkins, the creator of the wildly successful online course Piano in 21 Days, which has brought in over $4 million in sales. Jacques shares how he went from struggling to make a single sale to earning consistent five-figure months, all while teaching adults how to play piano online. We talk about his initial pricing strategy, how he started driving traffic through YouTube, and the game-changing role that sales funnels played in his business. He also walks me through how adding an evergreen webinar and a strategic discount model dramatically increased his revenue. I loved how transparent Jacques was about what worked, what didn’t, and how he’s continued to optimize his systems over time. If you’ve ever wondered whether it’s possible to build a profitable online course in a niche market, especially something in the arts or music, you’ll find this conversation incredibly encouraging and full of actionable advice. Whether you’re just getting started or looking to take your course sales to the next level, this episode is packed with real-world insight that can help you build a sustainable and scalable online business.


Listen to the full episode to hear:

  • How Jacques grew his online course Piano in 21 Days to over $4 million in sales
  • The YouTube strategy he used to drive consistent traffic and leads
  • Why sales funnels were the turning point in his business growth
  • How an evergreen webinar and smart discounting boosted his conversions and revenue


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> Tue, 20 May 2025 11:00:00 -0400 Gillian Perkins Gillian Perkins 1948 In today's episode, I’m chatting with Jacques Hopkins, the creator of the wildly successful online course Piano in 21 Days, which has brought in over $4 million in sales. Jacques shares how he went from struggling to make a single sale to earning consistent five-figure months, all while teaching adults how to play piano online. We talk about his initial pricing strategy, how he started driving traffic through YouTube, and the game-changing role that sales funnels played in his business. He also walks me through how adding an evergreen webinar and a strategic discount model dramatically increased his revenue. I loved how transparent Jacques was about what worked, what didn’t, and how he’s continued to optimize his systems over time. If you’ve ever wondered whether it’s possible to build a profitable online course in a niche market, especially something in the arts or music, you’ll find this conversation incredibly encouraging and full of actionable advice. Whether you’re just getting started or looking to take your course sales to the next level, this episode is packed with real-world insight that can help you build a sustainable and scalable online business.


Listen to the full episode to hear:

  • How Jacques grew his online course Piano in 21 Days to over $4 million in sales
  • The YouTube strategy he used to drive consistent traffic and leads
  • Why sales funnels were the turning point in his business growth
  • How an evergreen webinar and smart discounting boosted his conversions and revenue


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> No Ep 277: How to Find Your Zone of Genius and Turn It Into a Business with Bonnie Christine 277 277 Ep 277: How to Find Your Zone of Genius and Turn It Into a Business with Bonnie Christine full 90d83e98-46f9-465d-84e0-cbd864f3ea1d https://share.transistor.fm/s/b5e8e5a7 In this episode, I’m joined by the incredible Bonnie Christine, an internationally renowned surface designer, entrepreneur, and award-winning online educator. Bonnie shares the inspiring story of how she discovered her zone of genius, that sweet spot where your greatest talents and deepest passions meet, and how that discovery completely transformed her business.

We dive into what it looked like for her to go from solopreneur to building and leading a thriving multimillion dollar company. Bonnie walks us through practical steps for identifying your own zone of genius, prioritizing those tasks, and learning to delegate the rest. We also talk about how to build a strong, supportive team and why tools like time audits and SOPs (Standard Operating Procedures) are essential for creating a business that runs smoothly without you doing it all.

If you’re ready to scale your business, work less, and earn more, this conversation is packed with actionable insight you won’t want to miss.

Listen to the full episode to hear:

  • How to identify and work within your zone of genius
  • Practical tips for delegating and building a supportive team
  • Tools to streamline your business, like time audits and SOPs
  • Bonnie’s journey from solopreneur to multimillion dollar business owner


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> In this episode, I’m joined by the incredible Bonnie Christine, an internationally renowned surface designer, entrepreneur, and award-winning online educator. Bonnie shares the inspiring story of how she discovered her zone of genius, that sweet spot where your greatest talents and deepest passions meet, and how that discovery completely transformed her business.

We dive into what it looked like for her to go from solopreneur to building and leading a thriving multimillion dollar company. Bonnie walks us through practical steps for identifying your own zone of genius, prioritizing those tasks, and learning to delegate the rest. We also talk about how to build a strong, supportive team and why tools like time audits and SOPs (Standard Operating Procedures) are essential for creating a business that runs smoothly without you doing it all.

If you’re ready to scale your business, work less, and earn more, this conversation is packed with actionable insight you won’t want to miss.

Listen to the full episode to hear:

  • How to identify and work within your zone of genius
  • Practical tips for delegating and building a supportive team
  • Tools to streamline your business, like time audits and SOPs
  • Bonnie’s journey from solopreneur to multimillion dollar business owner


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> Tue, 13 May 2025 11:00:00 -0400 Gillian Perkins Gillian Perkins 2254 In this episode, I’m joined by the incredible Bonnie Christine, an internationally renowned surface designer, entrepreneur, and award-winning online educator. Bonnie shares the inspiring story of how she discovered her zone of genius, that sweet spot where your greatest talents and deepest passions meet, and how that discovery completely transformed her business.

We dive into what it looked like for her to go from solopreneur to building and leading a thriving multimillion dollar company. Bonnie walks us through practical steps for identifying your own zone of genius, prioritizing those tasks, and learning to delegate the rest. We also talk about how to build a strong, supportive team and why tools like time audits and SOPs (Standard Operating Procedures) are essential for creating a business that runs smoothly without you doing it all.

If you’re ready to scale your business, work less, and earn more, this conversation is packed with actionable insight you won’t want to miss.

Listen to the full episode to hear:

  • How to identify and work within your zone of genius
  • Practical tips for delegating and building a supportive team
  • Tools to streamline your business, like time audits and SOPs
  • Bonnie’s journey from solopreneur to multimillion dollar business owner


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> No Ep 276: The EASIEST Online Businesses to Start in 2025 (no experience needed!) 276 276 Ep 276: The EASIEST Online Businesses to Start in 2025 (no experience needed!) full fe30661f-9f50-4bbc-b21a-b412eb3733b4 https://share.transistor.fm/s/382b08ad In this episode, I’m sharing the top two easiest and most profitable online businesses you can start with zero experience and no budget: freelancing and coaching or consulting.

I break down exactly how freelancing in roles like customer service, executive assistance, social media management, and tech support can help you start earning quickly, even if you're brand new to the online business world. I also dive into the world of coaching and consulting, exploring how you can turn your personal experience or expertise in areas like parenting, wellness, business, or tech into a thriving client-based business.


You’ll hear practical steps to help you get started right away, from networking and creating a simple business plan to using social media to attract your first clients. Whether you're looking to replace your income or just make some extra money on the side, this episode is packed with clear, actionable advice to help you take the first step.

If you’ve been wondering how to break into online business without any upfront investment, this one's for you. Let’s get started.

Listen to the full episode to hear:

  • The two best online businesses to start with no experience or budget
  • Freelancing roles that are easy to learn and quick to earn from
  • How to turn your personal experience into a coaching or consulting offer
  • Actionable steps to start getting clients through networking and social media

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> In this episode, I’m sharing the top two easiest and most profitable online businesses you can start with zero experience and no budget: freelancing and coaching or consulting.

I break down exactly how freelancing in roles like customer service, executive assistance, social media management, and tech support can help you start earning quickly, even if you're brand new to the online business world. I also dive into the world of coaching and consulting, exploring how you can turn your personal experience or expertise in areas like parenting, wellness, business, or tech into a thriving client-based business.


You’ll hear practical steps to help you get started right away, from networking and creating a simple business plan to using social media to attract your first clients. Whether you're looking to replace your income or just make some extra money on the side, this episode is packed with clear, actionable advice to help you take the first step.

If you’ve been wondering how to break into online business without any upfront investment, this one's for you. Let’s get started.

Listen to the full episode to hear:

  • The two best online businesses to start with no experience or budget
  • Freelancing roles that are easy to learn and quick to earn from
  • How to turn your personal experience into a coaching or consulting offer
  • Actionable steps to start getting clients through networking and social media

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Tue, 06 May 2025 11:00:00 -0400 Gillian Perkins Gillian Perkins 894 In this episode, I’m sharing the top two easiest and most profitable online businesses you can start with zero experience and no budget: freelancing and coaching or consulting.

I break down exactly how freelancing in roles like customer service, executive assistance, social media management, and tech support can help you start earning quickly, even if you're brand new to the online business world. I also dive into the world of coaching and consulting, exploring how you can turn your personal experience or expertise in areas like parenting, wellness, business, or tech into a thriving client-based business.


You’ll hear practical steps to help you get started right away, from networking and creating a simple business plan to using social media to attract your first clients. Whether you're looking to replace your income or just make some extra money on the side, this episode is packed with clear, actionable advice to help you take the first step.

If you’ve been wondering how to break into online business without any upfront investment, this one's for you. Let’s get started.

Listen to the full episode to hear:

  • The two best online businesses to start with no experience or budget
  • Freelancing roles that are easy to learn and quick to earn from
  • How to turn your personal experience into a coaching or consulting offer
  • Actionable steps to start getting clients through networking and social media

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> No Ep 275: 5 Kids, 6 Figures: Gillian Perkins’ Path to a Profitable Membership Business Fueled by YouTube 275 275 Ep 275: 5 Kids, 6 Figures: Gillian Perkins’ Path to a Profitable Membership Business Fueled by YouTube full 14cc1500-ba8b-461a-ad35-bae247b89ff8 https://share.transistor.fm/s/e36985a7 I recently had the chance to switch roles and become the guest on Kwadwo Sampany Kessie's podcast The Art of Online Business. In our conversation, I shared the evolution of my business, my approach to simplifying offers, and how YouTube has played a major role in generating high-quality leads. I also gave a detailed look at my current business model, including my high-ticket coaching program, low-ticket membership, and YouTube course.


We dove into the emotional challenges that come with entrepreneurship, especially during those frustrating revenue plateaus, and the strategy shifts I have made along the way. If you are interested in building a sustainable business, using YouTube to attract better leads, and maintaining a healthy balance between work and growth, this is an episode you will not want to miss!

Listen to the full episode to hear:

  • How I simplified my offers to create a more sustainable business
  • The role YouTube plays in generating consistent, high-quality leads
  • The emotional challenges of entrepreneurship and how I navigated revenue plateaus
  • A behind-the-scenes look at my current business model and revenue streams


Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.

Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> I recently had the chance to switch roles and become the guest on Kwadwo Sampany Kessie's podcast The Art of Online Business. In our conversation, I shared the evolution of my business, my approach to simplifying offers, and how YouTube has played a major role in generating high-quality leads. I also gave a detailed look at my current business model, including my high-ticket coaching program, low-ticket membership, and YouTube course.


We dove into the emotional challenges that come with entrepreneurship, especially during those frustrating revenue plateaus, and the strategy shifts I have made along the way. If you are interested in building a sustainable business, using YouTube to attract better leads, and maintaining a healthy balance between work and growth, this is an episode you will not want to miss!

Listen to the full episode to hear:

  • How I simplified my offers to create a more sustainable business
  • The role YouTube plays in generating consistent, high-quality leads
  • The emotional challenges of entrepreneurship and how I navigated revenue plateaus
  • A behind-the-scenes look at my current business model and revenue streams


Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.

Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Tue, 29 Apr 2025 11:00:00 -0400 Gillian Perkins Gillian Perkins 2289 I recently had the chance to switch roles and become the guest on Kwadwo Sampany Kessie's podcast The Art of Online Business. In our conversation, I shared the evolution of my business, my approach to simplifying offers, and how YouTube has played a major role in generating high-quality leads. I also gave a detailed look at my current business model, including my high-ticket coaching program, low-ticket membership, and YouTube course.


We dove into the emotional challenges that come with entrepreneurship, especially during those frustrating revenue plateaus, and the strategy shifts I have made along the way. If you are interested in building a sustainable business, using YouTube to attract better leads, and maintaining a healthy balance between work and growth, this is an episode you will not want to miss!

Listen to the full episode to hear:

  • How I simplified my offers to create a more sustainable business
  • The role YouTube plays in generating consistent, high-quality leads
  • The emotional challenges of entrepreneurship and how I navigated revenue plateaus
  • A behind-the-scenes look at my current business model and revenue streams


Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.

Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> No Ep 274: How This Business Scaled to $1M in JUST 2 Years (with Dustin Riechmann) 274 274 Ep 274: How This Business Scaled to $1M in JUST 2 Years (with Dustin Riechmann) full 6a3e7a75-37bc-4d7c-96c0-2a4ca88cb198 https://share.transistor.fm/s/20ebea88 In today's episode, I’m joined by Dustin Riechmann, the founder of Seven Figure Leap. Dustin shares how he grew his business from the ground up to nearly a million dollars in just a few short years—all by strategically using podcast guesting and “serve calls” to attract his ideal clients.


We dive into his unique five-step framework for podcast guesting that actually gets results, plus the powerful role mastermind groups played in his growth. Dustin also shares insights from his experience as a certified StoryBrand guide and how building strong relationships (and getting clear on your message) can truly move the needle in your business.


If you’re growing a high-ticket program or group coaching offer, this episode is packed with practical strategies you’ll want to implement right away.

Listen to the full episode to hear:

  • How Dustin used podcast guesting to grow his business to nearly $1M
  • The five-step framework for getting real results from podcast interviews
  • Why “serve calls” are a powerful strategy for attracting high-ticket clients
  • The role of mastermind groups and strong relationships in business growth

FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> In today's episode, I’m joined by Dustin Riechmann, the founder of Seven Figure Leap. Dustin shares how he grew his business from the ground up to nearly a million dollars in just a few short years—all by strategically using podcast guesting and “serve calls” to attract his ideal clients.


We dive into his unique five-step framework for podcast guesting that actually gets results, plus the powerful role mastermind groups played in his growth. Dustin also shares insights from his experience as a certified StoryBrand guide and how building strong relationships (and getting clear on your message) can truly move the needle in your business.


If you’re growing a high-ticket program or group coaching offer, this episode is packed with practical strategies you’ll want to implement right away.

Listen to the full episode to hear:

  • How Dustin used podcast guesting to grow his business to nearly $1M
  • The five-step framework for getting real results from podcast interviews
  • Why “serve calls” are a powerful strategy for attracting high-ticket clients
  • The role of mastermind groups and strong relationships in business growth

FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> Tue, 22 Apr 2025 08:00:00 -0400 Gillian Perkins Gillian Perkins 2718 In today's episode, I’m joined by Dustin Riechmann, the founder of Seven Figure Leap. Dustin shares how he grew his business from the ground up to nearly a million dollars in just a few short years—all by strategically using podcast guesting and “serve calls” to attract his ideal clients.


We dive into his unique five-step framework for podcast guesting that actually gets results, plus the powerful role mastermind groups played in his growth. Dustin also shares insights from his experience as a certified StoryBrand guide and how building strong relationships (and getting clear on your message) can truly move the needle in your business.


If you’re growing a high-ticket program or group coaching offer, this episode is packed with practical strategies you’ll want to implement right away.

Listen to the full episode to hear:

  • How Dustin used podcast guesting to grow his business to nearly $1M
  • The five-step framework for getting real results from podcast interviews
  • Why “serve calls” are a powerful strategy for attracting high-ticket clients
  • The role of mastermind groups and strong relationships in business growth

FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> No Ep 273: Why People Aren’t Buying (And How to Fix It) 273 273 Ep 273: Why People Aren’t Buying (And How to Fix It) full 842b1e7f-6be1-4ccf-8405-bc6f4360033f https://share.transistor.fm/s/8ead1b2a In this episode, I’m diving into a question so many entrepreneurs ask themselves at some point: Why isn’t my product selling? If you’ve ever felt like you had a great idea that just didn’t gain traction, you’re not alone, and the good news is, there’s usually a fix.

I’m breaking down the misconception that having a good idea is enough to guarantee sales. Spoiler alert: it’s not. Marketing plays a huge role, and oftentimes, it’s not that your idea is bad — it’s that it needs a better strategy or a small (or big) pivot based on what your customers actually want.

We’ll look at real world examples like Instagram and Airbnb to see how successful companies started with one idea, listened to user feedback, and evolved into something that people were eager to pay for. I’m also sharing how you can apply this to your own business by using the exact strategies we teach inside Validate, my program designed to help you test, refine, and position your product for success.

If you're feeling stuck or unsure why your product isn’t selling like you hoped, this episode will help you reframe the problem and take actionable steps to move forward with clarity and confidence.

Listen to the full episode to hear:

  • Why having a “great idea” isn’t always enough to make sales
  • The role of marketing in turning interest into income
  • How real businesses like Instagram and Airbnb adapted to succeed
  • Practical steps to validate and improve your product with customer feedback


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> In this episode, I’m diving into a question so many entrepreneurs ask themselves at some point: Why isn’t my product selling? If you’ve ever felt like you had a great idea that just didn’t gain traction, you’re not alone, and the good news is, there’s usually a fix.

I’m breaking down the misconception that having a good idea is enough to guarantee sales. Spoiler alert: it’s not. Marketing plays a huge role, and oftentimes, it’s not that your idea is bad — it’s that it needs a better strategy or a small (or big) pivot based on what your customers actually want.

We’ll look at real world examples like Instagram and Airbnb to see how successful companies started with one idea, listened to user feedback, and evolved into something that people were eager to pay for. I’m also sharing how you can apply this to your own business by using the exact strategies we teach inside Validate, my program designed to help you test, refine, and position your product for success.

If you're feeling stuck or unsure why your product isn’t selling like you hoped, this episode will help you reframe the problem and take actionable steps to move forward with clarity and confidence.

Listen to the full episode to hear:

  • Why having a “great idea” isn’t always enough to make sales
  • The role of marketing in turning interest into income
  • How real businesses like Instagram and Airbnb adapted to succeed
  • Practical steps to validate and improve your product with customer feedback


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Tue, 15 Apr 2025 11:00:00 -0400 Gillian Perkins Gillian Perkins 1928 In this episode, I’m diving into a question so many entrepreneurs ask themselves at some point: Why isn’t my product selling? If you’ve ever felt like you had a great idea that just didn’t gain traction, you’re not alone, and the good news is, there’s usually a fix.

I’m breaking down the misconception that having a good idea is enough to guarantee sales. Spoiler alert: it’s not. Marketing plays a huge role, and oftentimes, it’s not that your idea is bad — it’s that it needs a better strategy or a small (or big) pivot based on what your customers actually want.

We’ll look at real world examples like Instagram and Airbnb to see how successful companies started with one idea, listened to user feedback, and evolved into something that people were eager to pay for. I’m also sharing how you can apply this to your own business by using the exact strategies we teach inside Validate, my program designed to help you test, refine, and position your product for success.

If you're feeling stuck or unsure why your product isn’t selling like you hoped, this episode will help you reframe the problem and take actionable steps to move forward with clarity and confidence.

Listen to the full episode to hear:

  • Why having a “great idea” isn’t always enough to make sales
  • The role of marketing in turning interest into income
  • How real businesses like Instagram and Airbnb adapted to succeed
  • Practical steps to validate and improve your product with customer feedback


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> No Ep 272: I built a custom AI that turns my videos into blogs. (And you can too.) 272 272 Ep 272: I built a custom AI that turns my videos into blogs. (And you can too.) full 05746609-7f33-428b-8b89-d260bc83a2e2 https://share.transistor.fm/s/c4cf2201 In today’s episode, I’m sharing how I’ve been using AI to turn my videos into blog posts quickly and efficiently while still keeping my unique voice. I’ll tell you all about the custom AI assistants I’ve built with the help of AI expert Dave Heath and how they’re helping me repurpose content in a way that feels authentic. No generic robotic writing, just solid blog posts that reflect my thoughts, tone, and style.


You’ll hear exactly how we set it all up step by step so you can do the same. Whether you’re a content creator, business owner, or just someone who wants to make more of the content you’ve already created, I think you’re going to love this.


And if you want to try it for yourself, I’m also giving away a free prompt and video tutorial to help you get started.

Get the free copy & paste ChatGPT prompt to build a custom GPT of your own here 👉 https://gillianperkins.com/video-to-blog-with-ai


Listen to the full episode to hear:

  • How I use AI to turn video transcripts into blog posts
  • The process of building a custom AI assistant with Dave Heath
  • A step-by-step walkthrough for setting up your own assistant
  • A free prompt and video tutorial to help you get started


Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.

Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> In today’s episode, I’m sharing how I’ve been using AI to turn my videos into blog posts quickly and efficiently while still keeping my unique voice. I’ll tell you all about the custom AI assistants I’ve built with the help of AI expert Dave Heath and how they’re helping me repurpose content in a way that feels authentic. No generic robotic writing, just solid blog posts that reflect my thoughts, tone, and style.


You’ll hear exactly how we set it all up step by step so you can do the same. Whether you’re a content creator, business owner, or just someone who wants to make more of the content you’ve already created, I think you’re going to love this.


And if you want to try it for yourself, I’m also giving away a free prompt and video tutorial to help you get started.

Get the free copy & paste ChatGPT prompt to build a custom GPT of your own here 👉 https://gillianperkins.com/video-to-blog-with-ai


Listen to the full episode to hear:

  • How I use AI to turn video transcripts into blog posts
  • The process of building a custom AI assistant with Dave Heath
  • A step-by-step walkthrough for setting up your own assistant
  • A free prompt and video tutorial to help you get started


Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.

Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Tue, 08 Apr 2025 11:00:00 -0400 Gillian Perkins Gillian Perkins 1156 In today’s episode, I’m sharing how I’ve been using AI to turn my videos into blog posts quickly and efficiently while still keeping my unique voice. I’ll tell you all about the custom AI assistants I’ve built with the help of AI expert Dave Heath and how they’re helping me repurpose content in a way that feels authentic. No generic robotic writing, just solid blog posts that reflect my thoughts, tone, and style.


You’ll hear exactly how we set it all up step by step so you can do the same. Whether you’re a content creator, business owner, or just someone who wants to make more of the content you’ve already created, I think you’re going to love this.


And if you want to try it for yourself, I’m also giving away a free prompt and video tutorial to help you get started.

Get the free copy & paste ChatGPT prompt to build a custom GPT of your own here 👉 https://gillianperkins.com/video-to-blog-with-ai


Listen to the full episode to hear:

  • How I use AI to turn video transcripts into blog posts
  • The process of building a custom AI assistant with Dave Heath
  • A step-by-step walkthrough for setting up your own assistant
  • A free prompt and video tutorial to help you get started


Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.

Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> No Ep 271: How to Find TIME to Work on Your Business (w/ Chelsi Jo) 271 271 Ep 271: How to Find TIME to Work on Your Business (w/ Chelsi Jo) full 939c01ed-161c-4ffd-8810-cae7caef67c0 https://share.transistor.fm/s/d4fbe42f In this episode, I sit down with Chelsi Jo, a home management expert and professional business organizer, to talk about the challenges of balancing home life, homeschooling, and running a business. Chelsi shares her unique approach to organizing daily routines in a way that makes consistent work time possible—even when you’re juggling a full-time job, kids, or other responsibilities.

She introduces her five-block time-blocking method, a simple but effective strategy for structuring your day to maximize productivity. We also dive into the importance of preparation, creating routines that fit your lifestyle, and making organization work for you rather than the other way around. Whether you're a busy entrepreneur, a full-time employee, or a stay-at-home parent, Chelsi’s insights will help you create structure, stay organized, and move your business forward—without feeling overwhelmed.


Listen to the full episode to hear:

  • Chelsi’s five-block time-blocking method for structuring your day.
  • How to create consistent work time, even with a full schedule.
  • The importance of preparation and setting up routines that fit your lifestyle.
  • Practical strategies for balancing business, home life, and homeschooling.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> In this episode, I sit down with Chelsi Jo, a home management expert and professional business organizer, to talk about the challenges of balancing home life, homeschooling, and running a business. Chelsi shares her unique approach to organizing daily routines in a way that makes consistent work time possible—even when you’re juggling a full-time job, kids, or other responsibilities.

She introduces her five-block time-blocking method, a simple but effective strategy for structuring your day to maximize productivity. We also dive into the importance of preparation, creating routines that fit your lifestyle, and making organization work for you rather than the other way around. Whether you're a busy entrepreneur, a full-time employee, or a stay-at-home parent, Chelsi’s insights will help you create structure, stay organized, and move your business forward—without feeling overwhelmed.


Listen to the full episode to hear:

  • Chelsi’s five-block time-blocking method for structuring your day.
  • How to create consistent work time, even with a full schedule.
  • The importance of preparation and setting up routines that fit your lifestyle.
  • Practical strategies for balancing business, home life, and homeschooling.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Tue, 01 Apr 2025 11:00:00 -0400 Gillian Perkins Gillian Perkins 2485 In this episode, I sit down with Chelsi Jo, a home management expert and professional business organizer, to talk about the challenges of balancing home life, homeschooling, and running a business. Chelsi shares her unique approach to organizing daily routines in a way that makes consistent work time possible—even when you’re juggling a full-time job, kids, or other responsibilities.

She introduces her five-block time-blocking method, a simple but effective strategy for structuring your day to maximize productivity. We also dive into the importance of preparation, creating routines that fit your lifestyle, and making organization work for you rather than the other way around. Whether you're a busy entrepreneur, a full-time employee, or a stay-at-home parent, Chelsi’s insights will help you create structure, stay organized, and move your business forward—without feeling overwhelmed.


Listen to the full episode to hear:

  • Chelsi’s five-block time-blocking method for structuring your day.
  • How to create consistent work time, even with a full schedule.
  • The importance of preparation and setting up routines that fit your lifestyle.
  • Practical strategies for balancing business, home life, and homeschooling.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> No Ep 270: Make Your Meta Ads PROFITABLE (with Kwadwo Sampany-Kessie of The Art of Online Business) 270 270 Ep 270: Make Your Meta Ads PROFITABLE (with Kwadwo Sampany-Kessie of The Art of Online Business) full b06f4ba1-e201-4d32-9a0e-33726e4791c6 https://share.transistor.fm/s/b0dba65a In this episode, I’m diving into the world of Meta ads including Facebook and Instagram ads with Meta ads strategist Kwadwo Sampany-Kessie. Kwadwo has a unique approach to running ads focusing not just on individual campaigns but on optimizing entire funnels and business strategies for long-term success.


We’ll talk about how he got into this field, the biggest mistakes advertisers make, and his Olympic Gold Framework for maximizing ad performance. Plus we’ll cover current trends, the key metrics you need to understand, and how to know when it’s time to hire an ads manager versus running ads yourself.


If you want to make your ads more profitable and scalable this episode is packed with insights you won’t want to miss!

Listen to the full episode to hear:

  • The biggest mistakes people make when running Meta ads
  • Kwadwo’s Olympic Gold Framework for optimizing ad performance
  • Key metrics to track for more profitable and scalable ads
  • How to decide whether to hire an ads manager or run ads yourself


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> In this episode, I’m diving into the world of Meta ads including Facebook and Instagram ads with Meta ads strategist Kwadwo Sampany-Kessie. Kwadwo has a unique approach to running ads focusing not just on individual campaigns but on optimizing entire funnels and business strategies for long-term success.


We’ll talk about how he got into this field, the biggest mistakes advertisers make, and his Olympic Gold Framework for maximizing ad performance. Plus we’ll cover current trends, the key metrics you need to understand, and how to know when it’s time to hire an ads manager versus running ads yourself.


If you want to make your ads more profitable and scalable this episode is packed with insights you won’t want to miss!

Listen to the full episode to hear:

  • The biggest mistakes people make when running Meta ads
  • Kwadwo’s Olympic Gold Framework for optimizing ad performance
  • Key metrics to track for more profitable and scalable ads
  • How to decide whether to hire an ads manager or run ads yourself


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Tue, 25 Mar 2025 11:00:00 -0400 Gillian Perkins Gillian Perkins 2573 In this episode, I’m diving into the world of Meta ads including Facebook and Instagram ads with Meta ads strategist Kwadwo Sampany-Kessie. Kwadwo has a unique approach to running ads focusing not just on individual campaigns but on optimizing entire funnels and business strategies for long-term success.


We’ll talk about how he got into this field, the biggest mistakes advertisers make, and his Olympic Gold Framework for maximizing ad performance. Plus we’ll cover current trends, the key metrics you need to understand, and how to know when it’s time to hire an ads manager versus running ads yourself.


If you want to make your ads more profitable and scalable this episode is packed with insights you won’t want to miss!

Listen to the full episode to hear:

  • The biggest mistakes people make when running Meta ads
  • Kwadwo’s Olympic Gold Framework for optimizing ad performance
  • Key metrics to track for more profitable and scalable ads
  • How to decide whether to hire an ads manager or run ads yourself


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> No Ep 269: How to AUTOMATE Every Part of Your Business 269 269 Ep 269: How to AUTOMATE Every Part of Your Business full 80b8e8cd-6b2c-4c57-94e5-da59c686d709 https://share.transistor.fm/s/7b36e7bf In this episode, I’m diving into how automation can help you work smarter and not harder by streamlining your business processes and increasing profitability. I’ll break down what automation really means, dispel common myths, and share real-world examples of how you can use automation in marketing, sales, customer onboarding, operations, project management, and customer support.

I’ll also talk about how to balance automation with a personal touch so you can improve efficiency without losing the human connection that keeps customers engaged. 


Listen to the full episode to hear:

  • The biggest misconceptions about automation and the truth behind them
  • How automation can improve both your customer experience and bottom line
  • Practical ways to implement automation in different areas of your business
  • How to avoid common pitfalls and keep your brand feeling personal

FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> In this episode, I’m diving into how automation can help you work smarter and not harder by streamlining your business processes and increasing profitability. I’ll break down what automation really means, dispel common myths, and share real-world examples of how you can use automation in marketing, sales, customer onboarding, operations, project management, and customer support.

I’ll also talk about how to balance automation with a personal touch so you can improve efficiency without losing the human connection that keeps customers engaged. 


Listen to the full episode to hear:

  • The biggest misconceptions about automation and the truth behind them
  • How automation can improve both your customer experience and bottom line
  • Practical ways to implement automation in different areas of your business
  • How to avoid common pitfalls and keep your brand feeling personal

FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> Tue, 18 Mar 2025 11:00:00 -0400 Gillian Perkins Gillian Perkins 1574 In this episode, I’m diving into how automation can help you work smarter and not harder by streamlining your business processes and increasing profitability. I’ll break down what automation really means, dispel common myths, and share real-world examples of how you can use automation in marketing, sales, customer onboarding, operations, project management, and customer support.

I’ll also talk about how to balance automation with a personal touch so you can improve efficiency without losing the human connection that keeps customers engaged. 


Listen to the full episode to hear:

  • The biggest misconceptions about automation and the truth behind them
  • How automation can improve both your customer experience and bottom line
  • Practical ways to implement automation in different areas of your business
  • How to avoid common pitfalls and keep your brand feeling personal

FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> No Ep 268: How to Use the 80/20 Principle to Work Less & Earn More 268 268 Ep 268: How to Use the 80/20 Principle to Work Less & Earn More full 737cb4ca-3758-4335-9da5-2237ba1c6a2d https://share.transistor.fm/s/b44e68f6 In this episode, I introduce the powerful 80/20 rule, also known as Pareto's Principle, to help you work less and achieve more. I share my personal journey of transforming my business by focusing on tasks that drive the most results and explain how this principle can revolutionize your productivity. I dive into identifying key drivers in your business, prioritizing high-impact tasks, and strategies to avoid getting trapped in busy work. I also provide actionable questions and exercises to help you pinpoint the most effective activities for business growth. Tune in to discover practical tips for leveraging your strengths and optimizing your workflow to maximize your success.


Listen to the full episode to hear:

  • How the 80/20 rule can help you work less while achieving more
  • The key to identifying high-impact tasks in your business
  • Strategies to avoid getting stuck in busywork
  • Practical exercises to boost productivity and maximize success


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> In this episode, I introduce the powerful 80/20 rule, also known as Pareto's Principle, to help you work less and achieve more. I share my personal journey of transforming my business by focusing on tasks that drive the most results and explain how this principle can revolutionize your productivity. I dive into identifying key drivers in your business, prioritizing high-impact tasks, and strategies to avoid getting trapped in busy work. I also provide actionable questions and exercises to help you pinpoint the most effective activities for business growth. Tune in to discover practical tips for leveraging your strengths and optimizing your workflow to maximize your success.


Listen to the full episode to hear:

  • How the 80/20 rule can help you work less while achieving more
  • The key to identifying high-impact tasks in your business
  • Strategies to avoid getting stuck in busywork
  • Practical exercises to boost productivity and maximize success


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Tue, 11 Mar 2025 11:00:00 -0400 Gillian Perkins Gillian Perkins 2259 In this episode, I introduce the powerful 80/20 rule, also known as Pareto's Principle, to help you work less and achieve more. I share my personal journey of transforming my business by focusing on tasks that drive the most results and explain how this principle can revolutionize your productivity. I dive into identifying key drivers in your business, prioritizing high-impact tasks, and strategies to avoid getting trapped in busy work. I also provide actionable questions and exercises to help you pinpoint the most effective activities for business growth. Tune in to discover practical tips for leveraging your strengths and optimizing your workflow to maximize your success.


Listen to the full episode to hear:

  • How the 80/20 rule can help you work less while achieving more
  • The key to identifying high-impact tasks in your business
  • Strategies to avoid getting stuck in busywork
  • Practical exercises to boost productivity and maximize success


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> No Ep 267: My TOP Sales Funnel Strategy (w/ Jacques Hopkins) 267 267 Ep 267: My TOP Sales Funnel Strategy (w/ Jacques Hopkins) full cd512704-b224-4fa1-9638-50a31a533196 https://share.transistor.fm/s/9181d2b2 In this episode, I’m sharing my top sales funnel strategy to help you grow your business and increase conversions. Inspired by my conversation with Jacques Hopkins on The Online Course Show, I break down my phased approach to YouTube call-to-action strategies, designed to maximize views and seamlessly guide viewers into my sales funnel.

I’ll walk you through how I nurture relationships with my audience using opt-in offers, webinars, mini-courses, and email sequences. Plus, I’ll highlight some of the biggest mistakes entrepreneurs make like selling products no one wants, having unclear marketing messages, and struggling with visibility.

You’ll also get an inside look at my core programs, including Startup Society, Validate, 100K Mastermind, and Creator Fast Track, and how they fit into my overall funnel strategy.

If you're looking to build a powerful sales funnel and leverage YouTube for business growth, this episode is packed with actionable insights you won’t want to miss!

Listen to the full episode to hear:

  • How to structure an effective sales funnel
  • The best call-to-action strategies for YouTube
  • How to avoid common marketing mistakes
  • The role of opt-ins, webinars, and email sequences in conversions

FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> In this episode, I’m sharing my top sales funnel strategy to help you grow your business and increase conversions. Inspired by my conversation with Jacques Hopkins on The Online Course Show, I break down my phased approach to YouTube call-to-action strategies, designed to maximize views and seamlessly guide viewers into my sales funnel.

I’ll walk you through how I nurture relationships with my audience using opt-in offers, webinars, mini-courses, and email sequences. Plus, I’ll highlight some of the biggest mistakes entrepreneurs make like selling products no one wants, having unclear marketing messages, and struggling with visibility.

You’ll also get an inside look at my core programs, including Startup Society, Validate, 100K Mastermind, and Creator Fast Track, and how they fit into my overall funnel strategy.

If you're looking to build a powerful sales funnel and leverage YouTube for business growth, this episode is packed with actionable insights you won’t want to miss!

Listen to the full episode to hear:

  • How to structure an effective sales funnel
  • The best call-to-action strategies for YouTube
  • How to avoid common marketing mistakes
  • The role of opt-ins, webinars, and email sequences in conversions

FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> Tue, 04 Mar 2025 11:00:00 -0500 Gillian Perkins Gillian Perkins 2062 In this episode, I’m sharing my top sales funnel strategy to help you grow your business and increase conversions. Inspired by my conversation with Jacques Hopkins on The Online Course Show, I break down my phased approach to YouTube call-to-action strategies, designed to maximize views and seamlessly guide viewers into my sales funnel.

I’ll walk you through how I nurture relationships with my audience using opt-in offers, webinars, mini-courses, and email sequences. Plus, I’ll highlight some of the biggest mistakes entrepreneurs make like selling products no one wants, having unclear marketing messages, and struggling with visibility.

You’ll also get an inside look at my core programs, including Startup Society, Validate, 100K Mastermind, and Creator Fast Track, and how they fit into my overall funnel strategy.

If you're looking to build a powerful sales funnel and leverage YouTube for business growth, this episode is packed with actionable insights you won’t want to miss!

Listen to the full episode to hear:

  • How to structure an effective sales funnel
  • The best call-to-action strategies for YouTube
  • How to avoid common marketing mistakes
  • The role of opt-ins, webinars, and email sequences in conversions

FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> No Ep 266: YouTube Strategy MASTERCLASS (w/ Jacques Hopkins) 266 266 Ep 266: YouTube Strategy MASTERCLASS (w/ Jacques Hopkins) full 04b383a1-968e-4f81-a3c3-8a46e7013721 https://share.transistor.fm/s/ef826a30 In this episode, I sit down with Jacques Hopkins on The Online Course Show podcast to talk all about YouTube growth strategies. Whether you're just starting out and working toward your first 100 subscribers or looking to scale to hundreds of thousands, we cover the key strategies, content quality, and posting frequency that can help you succeed. We also dive into why YouTube is the best platform for content marketing and the impact of long-form versus short-form content.

If you're ready to get started or take your YouTube channel to the next level, this episode is for you!


Listen to the full episode to hear:

  • How to grow from 0 to 100 subscribers—and beyond
  • The best content strategy for different stages of channel growth
  • How often you should post for maximum results
  • The impact of long-form vs. short-form content on your channel’s success

FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> In this episode, I sit down with Jacques Hopkins on The Online Course Show podcast to talk all about YouTube growth strategies. Whether you're just starting out and working toward your first 100 subscribers or looking to scale to hundreds of thousands, we cover the key strategies, content quality, and posting frequency that can help you succeed. We also dive into why YouTube is the best platform for content marketing and the impact of long-form versus short-form content.

If you're ready to get started or take your YouTube channel to the next level, this episode is for you!


Listen to the full episode to hear:

  • How to grow from 0 to 100 subscribers—and beyond
  • The best content strategy for different stages of channel growth
  • How often you should post for maximum results
  • The impact of long-form vs. short-form content on your channel’s success

FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> Tue, 25 Feb 2025 11:00:00 -0500 Gillian Perkins Gillian Perkins 1799 In this episode, I sit down with Jacques Hopkins on The Online Course Show podcast to talk all about YouTube growth strategies. Whether you're just starting out and working toward your first 100 subscribers or looking to scale to hundreds of thousands, we cover the key strategies, content quality, and posting frequency that can help you succeed. We also dive into why YouTube is the best platform for content marketing and the impact of long-form versus short-form content.

If you're ready to get started or take your YouTube channel to the next level, this episode is for you!


Listen to the full episode to hear:

  • How to grow from 0 to 100 subscribers—and beyond
  • The best content strategy for different stages of channel growth
  • How often you should post for maximum results
  • The impact of long-form vs. short-form content on your channel’s success

FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> No Ep 265: I'm Starting a SHOPIFY Store from Scratch 265 265 Ep 265: I'm Starting a SHOPIFY Store from Scratch full c2490189-2bb6-4d9c-985d-28e03f10711c https://share.transistor.fm/s/7695418c I’ve been working on something new behind the scenes, and I’m finally pulling back the curtain. Over the past few months, I’ve been building a brand-new digital product shop, The Startup Shop. In this episode, I’ll walk you through the entire process, from choosing the right platform to designing digital products, and handling unexpected expenses.

I’ll also share how the online education space is evolving and why that played a big role in my decision to start this new project. If you’re thinking about creating your own online business or expanding your digital product offerings, this episode will help you avoid common pitfalls, set up efficiently, and launch with confidence.

Plus, I’ll give you a sneak peek at my launch plan, including special promotions and discounts available during launch week, starting Monday, February 24th!


Listen to the full episode to hear:

  • The step-by-step process of building The Startup Shop, from choosing a platform to designing digital products
  • The unexpected challenges and expenses that came up and how I handled them
  • How shifts in the online education space influenced my decision to launch this new business
  • My launch strategy, including special promotions and discounts available during launch week


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> I’ve been working on something new behind the scenes, and I’m finally pulling back the curtain. Over the past few months, I’ve been building a brand-new digital product shop, The Startup Shop. In this episode, I’ll walk you through the entire process, from choosing the right platform to designing digital products, and handling unexpected expenses.

I’ll also share how the online education space is evolving and why that played a big role in my decision to start this new project. If you’re thinking about creating your own online business or expanding your digital product offerings, this episode will help you avoid common pitfalls, set up efficiently, and launch with confidence.

Plus, I’ll give you a sneak peek at my launch plan, including special promotions and discounts available during launch week, starting Monday, February 24th!


Listen to the full episode to hear:

  • The step-by-step process of building The Startup Shop, from choosing a platform to designing digital products
  • The unexpected challenges and expenses that came up and how I handled them
  • How shifts in the online education space influenced my decision to launch this new business
  • My launch strategy, including special promotions and discounts available during launch week


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Tue, 18 Feb 2025 11:00:00 -0500 Gillian Perkins Gillian Perkins 2623 I’ve been working on something new behind the scenes, and I’m finally pulling back the curtain. Over the past few months, I’ve been building a brand-new digital product shop, The Startup Shop. In this episode, I’ll walk you through the entire process, from choosing the right platform to designing digital products, and handling unexpected expenses.

I’ll also share how the online education space is evolving and why that played a big role in my decision to start this new project. If you’re thinking about creating your own online business or expanding your digital product offerings, this episode will help you avoid common pitfalls, set up efficiently, and launch with confidence.

Plus, I’ll give you a sneak peek at my launch plan, including special promotions and discounts available during launch week, starting Monday, February 24th!


Listen to the full episode to hear:

  • The step-by-step process of building The Startup Shop, from choosing a platform to designing digital products
  • The unexpected challenges and expenses that came up and how I handled them
  • How shifts in the online education space influenced my decision to launch this new business
  • My launch strategy, including special promotions and discounts available during launch week


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> No Ep 264: 4 Finance Roles You Should Hire to Grow Your Business (with Kendra James Anderson) 264 264 Ep 264: 4 Finance Roles You Should Hire to Grow Your Business (with Kendra James Anderson) full 09d7e428-599d-4249-b31a-3d4863cf11ec https://share.transistor.fm/s/ce33e4e7 In this episode, I sit down with Kendra James Anderson, a financial expert who specializes in empowering women-owned businesses and entrepreneurs. Kendra breaks down the essential roles of bookkeepers, accountants, and CFOs—helping you understand exactly who you need on your team and why. She also shares invaluable tips on keeping your financial records clean and organized, so you can make smarter decisions for your business. Tune in to learn practical strategies that will help you manage your money more confidently and grow your business with financial clarity!


Listen to the full episode to hear:

  • The key differences between bookkeepers, accountants, and CFOs, and when you need each one.
  • Why keeping accurate financial records is essential for your business's success.
  • Practical tips for managing your business finances with confidence and clarity.
  • How to build a financial team that supports the growth of your women-owned business.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> In this episode, I sit down with Kendra James Anderson, a financial expert who specializes in empowering women-owned businesses and entrepreneurs. Kendra breaks down the essential roles of bookkeepers, accountants, and CFOs—helping you understand exactly who you need on your team and why. She also shares invaluable tips on keeping your financial records clean and organized, so you can make smarter decisions for your business. Tune in to learn practical strategies that will help you manage your money more confidently and grow your business with financial clarity!


Listen to the full episode to hear:

  • The key differences between bookkeepers, accountants, and CFOs, and when you need each one.
  • Why keeping accurate financial records is essential for your business's success.
  • Practical tips for managing your business finances with confidence and clarity.
  • How to build a financial team that supports the growth of your women-owned business.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Tue, 11 Feb 2025 11:00:00 -0500 Gillian Perkins Gillian Perkins 2555 In this episode, I sit down with Kendra James Anderson, a financial expert who specializes in empowering women-owned businesses and entrepreneurs. Kendra breaks down the essential roles of bookkeepers, accountants, and CFOs—helping you understand exactly who you need on your team and why. She also shares invaluable tips on keeping your financial records clean and organized, so you can make smarter decisions for your business. Tune in to learn practical strategies that will help you manage your money more confidently and grow your business with financial clarity!


Listen to the full episode to hear:

  • The key differences between bookkeepers, accountants, and CFOs, and when you need each one.
  • Why keeping accurate financial records is essential for your business's success.
  • Practical tips for managing your business finances with confidence and clarity.
  • How to build a financial team that supports the growth of your women-owned business.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> No Ep 263: The 30-Minute Rule for YouTube Growth (YouTube Strategy) 263 263 Ep 263: The 30-Minute Rule for YouTube Growth (YouTube Strategy) full a2d2c708-92c0-4a08-8d72-f74ef04d7af2 https://share.transistor.fm/s/07640676 Growing a YouTube channel doesn’t have to take hours of work every day. In this episode, I break down the 30-Minute Rule—a simple YouTube strategy designed for busy creators who want consistent growth without burnout. I share how I’ve applied this approach to build my own channel, focusing on strategic planning, efficient filming, and smart editing to make the most of limited time.


You’ll learn how to structure your daily 30-minute sessions, which tasks make the biggest impact, and when outsourcing might be the right move to accelerate your growth. Whether you're just starting out or looking to improve your workflow, this episode will help you stay consistent, grow your audience, and build a successful YouTube channel—even with a packed schedule.

Listen to the full episode to hear:

  • How to grow your YouTube channel in just 30 minutes a day
  • A step-by-step breakdown of the most impactful daily tasks
  • When and how to outsource to maximize your growth
  • The key elements of an effective YouTube strategy for busy creators


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Growing a YouTube channel doesn’t have to take hours of work every day. In this episode, I break down the 30-Minute Rule—a simple YouTube strategy designed for busy creators who want consistent growth without burnout. I share how I’ve applied this approach to build my own channel, focusing on strategic planning, efficient filming, and smart editing to make the most of limited time.


You’ll learn how to structure your daily 30-minute sessions, which tasks make the biggest impact, and when outsourcing might be the right move to accelerate your growth. Whether you're just starting out or looking to improve your workflow, this episode will help you stay consistent, grow your audience, and build a successful YouTube channel—even with a packed schedule.

Listen to the full episode to hear:

  • How to grow your YouTube channel in just 30 minutes a day
  • A step-by-step breakdown of the most impactful daily tasks
  • When and how to outsource to maximize your growth
  • The key elements of an effective YouTube strategy for busy creators


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Tue, 04 Feb 2025 11:00:00 -0500 Gillian Perkins Gillian Perkins 1639 Growing a YouTube channel doesn’t have to take hours of work every day. In this episode, I break down the 30-Minute Rule—a simple YouTube strategy designed for busy creators who want consistent growth without burnout. I share how I’ve applied this approach to build my own channel, focusing on strategic planning, efficient filming, and smart editing to make the most of limited time.


You’ll learn how to structure your daily 30-minute sessions, which tasks make the biggest impact, and when outsourcing might be the right move to accelerate your growth. Whether you're just starting out or looking to improve your workflow, this episode will help you stay consistent, grow your audience, and build a successful YouTube channel—even with a packed schedule.

Listen to the full episode to hear:

  • How to grow your YouTube channel in just 30 minutes a day
  • A step-by-step breakdown of the most impactful daily tasks
  • When and how to outsource to maximize your growth
  • The key elements of an effective YouTube strategy for busy creators


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> No Ep 262: How to Use YouTube to Grow Your Business (with Chelsi Jo) 262 262 Ep 262: How to Use YouTube to Grow Your Business (with Chelsi Jo) full f07f5913-049e-485b-aeed-9a8599fffef0 https://share.transistor.fm/s/0d5239af In today's episode, I had the pleasure of chatting with Chelsi Jo, the creator of Systematize Your Life. Chelsi is a powerhouse entrepreneur who’s already built an incredible online business with her successful podcast, a multi-six-figure course business, and a thriving social media community. Now, she’s ready to tackle a new challenge: growing her presence on YouTube.


Chelsi reached out to me for advice on how to start and grow her YouTube channel strategically and efficiently. We had such a great conversation diving into the nitty-gritty of creating high-quality video content without getting overwhelmed. I shared my best tips for simplifying the process and making sure every piece of content works hard to grow her channel.


If you’re just starting out on YouTube or looking to take your channel to the next level, this episode is packed with actionable advice to help you streamline your process and see real results.

Listen to the full episode to hear:

  • Chelsi Jo’s journey to building a multi-six-figure business and why she’s adding YouTube to her strategy
  • Proven strategies for creating engaging, high-quality videos efficiently
  • Practical tips for optimizing your YouTube channel for growth and visibility
  • How to repurpose your content across platforms for maximum impact


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:


]]> In today's episode, I had the pleasure of chatting with Chelsi Jo, the creator of Systematize Your Life. Chelsi is a powerhouse entrepreneur who’s already built an incredible online business with her successful podcast, a multi-six-figure course business, and a thriving social media community. Now, she’s ready to tackle a new challenge: growing her presence on YouTube.


Chelsi reached out to me for advice on how to start and grow her YouTube channel strategically and efficiently. We had such a great conversation diving into the nitty-gritty of creating high-quality video content without getting overwhelmed. I shared my best tips for simplifying the process and making sure every piece of content works hard to grow her channel.


If you’re just starting out on YouTube or looking to take your channel to the next level, this episode is packed with actionable advice to help you streamline your process and see real results.

Listen to the full episode to hear:

  • Chelsi Jo’s journey to building a multi-six-figure business and why she’s adding YouTube to her strategy
  • Proven strategies for creating engaging, high-quality videos efficiently
  • Practical tips for optimizing your YouTube channel for growth and visibility
  • How to repurpose your content across platforms for maximum impact


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:


]]> Tue, 28 Jan 2025 11:00:00 -0500 Gillian Perkins Gillian Perkins 2216 In today's episode, I had the pleasure of chatting with Chelsi Jo, the creator of Systematize Your Life. Chelsi is a powerhouse entrepreneur who’s already built an incredible online business with her successful podcast, a multi-six-figure course business, and a thriving social media community. Now, she’s ready to tackle a new challenge: growing her presence on YouTube.


Chelsi reached out to me for advice on how to start and grow her YouTube channel strategically and efficiently. We had such a great conversation diving into the nitty-gritty of creating high-quality video content without getting overwhelmed. I shared my best tips for simplifying the process and making sure every piece of content works hard to grow her channel.


If you’re just starting out on YouTube or looking to take your channel to the next level, this episode is packed with actionable advice to help you streamline your process and see real results.

Listen to the full episode to hear:

  • Chelsi Jo’s journey to building a multi-six-figure business and why she’s adding YouTube to her strategy
  • Proven strategies for creating engaging, high-quality videos efficiently
  • Practical tips for optimizing your YouTube channel for growth and visibility
  • How to repurpose your content across platforms for maximum impact


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:


]]> No Ep 261: Should you hire contractors on RETAINER? Hourly vs Retainer vs Salary 261 261 Ep 261: Should you hire contractors on RETAINER? Hourly vs Retainer vs Salary full 3922c8ae-0127-43be-a1b2-4169c4a59ad9 https://share.transistor.fm/s/79a1298d If you’re a solopreneur, it might feel impossible to imagine the day when you’ll hire a team to help run your business. I know exactly how that feels—I’ve been there too. But as my business grew, I learned a lot about what it takes to build a team and, just as importantly, how to pay them.

In this episode, I’m sharing my journey from being a one-woman show to leading a team of 10. I’ll walk you through the pros and cons of different compensation models—hourly pay, retainers, salaries, and project-based payments—and reveal the lessons I’ve learned along the way. Plus, I’ll share how shifting to project-based payments transformed my team’s efficiency and helped us work smarter, not harder.

Whether you’re dreaming of hiring your first team member or managing a growing group, I’ll give you practical tips to create a compensation strategy that fits your business and supports your goals.

Listen to the full episode to hear:

  • The pros and cons of different compensation models, including hourly pay, retainers, salaries, and project-based payments.
  • My personal journey from solopreneur to leading a team of 10—and the lessons I learned along the way.
  • Why switching to project-based payments transformed my team’s efficiency and productivity.
  • Practical advice for choosing the best compensation strategy for your business, no matter its size.

FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> If you’re a solopreneur, it might feel impossible to imagine the day when you’ll hire a team to help run your business. I know exactly how that feels—I’ve been there too. But as my business grew, I learned a lot about what it takes to build a team and, just as importantly, how to pay them.

In this episode, I’m sharing my journey from being a one-woman show to leading a team of 10. I’ll walk you through the pros and cons of different compensation models—hourly pay, retainers, salaries, and project-based payments—and reveal the lessons I’ve learned along the way. Plus, I’ll share how shifting to project-based payments transformed my team’s efficiency and helped us work smarter, not harder.

Whether you’re dreaming of hiring your first team member or managing a growing group, I’ll give you practical tips to create a compensation strategy that fits your business and supports your goals.

Listen to the full episode to hear:

  • The pros and cons of different compensation models, including hourly pay, retainers, salaries, and project-based payments.
  • My personal journey from solopreneur to leading a team of 10—and the lessons I learned along the way.
  • Why switching to project-based payments transformed my team’s efficiency and productivity.
  • Practical advice for choosing the best compensation strategy for your business, no matter its size.

FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> Tue, 21 Jan 2025 11:00:00 -0500 Gillian Perkins Gillian Perkins 1848 If you’re a solopreneur, it might feel impossible to imagine the day when you’ll hire a team to help run your business. I know exactly how that feels—I’ve been there too. But as my business grew, I learned a lot about what it takes to build a team and, just as importantly, how to pay them.

In this episode, I’m sharing my journey from being a one-woman show to leading a team of 10. I’ll walk you through the pros and cons of different compensation models—hourly pay, retainers, salaries, and project-based payments—and reveal the lessons I’ve learned along the way. Plus, I’ll share how shifting to project-based payments transformed my team’s efficiency and helped us work smarter, not harder.

Whether you’re dreaming of hiring your first team member or managing a growing group, I’ll give you practical tips to create a compensation strategy that fits your business and supports your goals.

Listen to the full episode to hear:

  • The pros and cons of different compensation models, including hourly pay, retainers, salaries, and project-based payments.
  • My personal journey from solopreneur to leading a team of 10—and the lessons I learned along the way.
  • Why switching to project-based payments transformed my team’s efficiency and productivity.
  • Practical advice for choosing the best compensation strategy for your business, no matter its size.

FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> No Ep 260: Get More SEO Traffic in ONE HOUR with This Strategy (w/ Faith Hanan) 260 260 Ep 260: Get More SEO Traffic in ONE HOUR with This Strategy (w/ Faith Hanan) full 690736d2-4876-494f-93ce-44d97e0eca5c https://share.transistor.fm/s/c4de842d As online business owners, we all want to attract more traffic and generate leads without spending endless hours creating content or running ads. That’s why, I’m sitting down with SEO expert Faith Hanan to explore practical, no-fluff strategies that work—especially for those of us selling digital products.

We dive deep into the essentials of optimizing your main website pages and why thorough keyword research is the foundation of any successful SEO plan. Faith explains how understanding your customers' search behavior can transform your website into a traffic magnet.

If you’ve been wondering how to make your website work harder for you or how to use SEO to grow your business sustainably, this episode is packed with the insights you need.


Listen to the full episode to hear:

  • How to set strategic page titles and meta descriptions that grab attention and rank higher.
  • The smartest ways to use AI tools in your content creation without sacrificing authenticity.
  • Actionable steps you can take today to build an SEO strategy that drives results.


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> As online business owners, we all want to attract more traffic and generate leads without spending endless hours creating content or running ads. That’s why, I’m sitting down with SEO expert Faith Hanan to explore practical, no-fluff strategies that work—especially for those of us selling digital products.

We dive deep into the essentials of optimizing your main website pages and why thorough keyword research is the foundation of any successful SEO plan. Faith explains how understanding your customers' search behavior can transform your website into a traffic magnet.

If you’ve been wondering how to make your website work harder for you or how to use SEO to grow your business sustainably, this episode is packed with the insights you need.


Listen to the full episode to hear:

  • How to set strategic page titles and meta descriptions that grab attention and rank higher.
  • The smartest ways to use AI tools in your content creation without sacrificing authenticity.
  • Actionable steps you can take today to build an SEO strategy that drives results.


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> Tue, 14 Jan 2025 11:00:00 -0500 Gillian Perkins Gillian Perkins 1858 As online business owners, we all want to attract more traffic and generate leads without spending endless hours creating content or running ads. That’s why, I’m sitting down with SEO expert Faith Hanan to explore practical, no-fluff strategies that work—especially for those of us selling digital products.

We dive deep into the essentials of optimizing your main website pages and why thorough keyword research is the foundation of any successful SEO plan. Faith explains how understanding your customers' search behavior can transform your website into a traffic magnet.

If you’ve been wondering how to make your website work harder for you or how to use SEO to grow your business sustainably, this episode is packed with the insights you need.


Listen to the full episode to hear:

  • How to set strategic page titles and meta descriptions that grab attention and rank higher.
  • The smartest ways to use AI tools in your content creation without sacrificing authenticity.
  • Actionable steps you can take today to build an SEO strategy that drives results.


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> No Ep 259: How to Use Networking & Live Events to Grow Your Business 259 259 Ep 259: How to Use Networking & Live Events to Grow Your Business full 4bb2971b-2475-49fd-b086-7a018ab0f869 https://share.transistor.fm/s/57e874b3 In this episode, Gabe Cox and I dive into the power of networking and how to leverage live events effectively to grow your business. Over the years, I’ve learned that going into a networking event with clear objectives is key to making it a worthwhile experience. I talk about how important it is to know what you want to achieve beforehand, whether it’s meeting potential clients, collaborating with other professionals, or simply learning from others in your industry.

We also discuss the critical role of follow-up after an event. It's not just about exchanging business cards—it’s about building relationships that last beyond the conference or meeting. I share some of the methods I’ve used to stay in touch with people and keep those connections alive.

Drawing from our experiences at conferences like ConvertKit's Craft and Commerce, we offer actionable advice on how to prepare for networking events, how to engage meaningfully with others during the event, and how to use tools like business cards, lead magnets, and follow-up emails to stay top of mind. Whether you’re new to networking or looking to refine your approach, this episode is packed with practical tips that can help you maximize your impact and grow your business.

Listen to the full episode to hear:

  • Actionable advice on building lasting connections after the event is over
  • Strategies for maximizing your impact and growing your business through networking
  • How to effectively use business cards, lead magnets, and other tools for networking
  • The importance of setting clear objectives before attending networking events

FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> In this episode, Gabe Cox and I dive into the power of networking and how to leverage live events effectively to grow your business. Over the years, I’ve learned that going into a networking event with clear objectives is key to making it a worthwhile experience. I talk about how important it is to know what you want to achieve beforehand, whether it’s meeting potential clients, collaborating with other professionals, or simply learning from others in your industry.

We also discuss the critical role of follow-up after an event. It's not just about exchanging business cards—it’s about building relationships that last beyond the conference or meeting. I share some of the methods I’ve used to stay in touch with people and keep those connections alive.

Drawing from our experiences at conferences like ConvertKit's Craft and Commerce, we offer actionable advice on how to prepare for networking events, how to engage meaningfully with others during the event, and how to use tools like business cards, lead magnets, and follow-up emails to stay top of mind. Whether you’re new to networking or looking to refine your approach, this episode is packed with practical tips that can help you maximize your impact and grow your business.

Listen to the full episode to hear:

  • Actionable advice on building lasting connections after the event is over
  • Strategies for maximizing your impact and growing your business through networking
  • How to effectively use business cards, lead magnets, and other tools for networking
  • The importance of setting clear objectives before attending networking events

FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> Tue, 07 Jan 2025 11:00:00 -0500 Gillian Perkins Gillian Perkins 2527 In this episode, Gabe Cox and I dive into the power of networking and how to leverage live events effectively to grow your business. Over the years, I’ve learned that going into a networking event with clear objectives is key to making it a worthwhile experience. I talk about how important it is to know what you want to achieve beforehand, whether it’s meeting potential clients, collaborating with other professionals, or simply learning from others in your industry.

We also discuss the critical role of follow-up after an event. It's not just about exchanging business cards—it’s about building relationships that last beyond the conference or meeting. I share some of the methods I’ve used to stay in touch with people and keep those connections alive.

Drawing from our experiences at conferences like ConvertKit's Craft and Commerce, we offer actionable advice on how to prepare for networking events, how to engage meaningfully with others during the event, and how to use tools like business cards, lead magnets, and follow-up emails to stay top of mind. Whether you’re new to networking or looking to refine your approach, this episode is packed with practical tips that can help you maximize your impact and grow your business.

Listen to the full episode to hear:

  • Actionable advice on building lasting connections after the event is over
  • Strategies for maximizing your impact and growing your business through networking
  • How to effectively use business cards, lead magnets, and other tools for networking
  • The importance of setting clear objectives before attending networking events

FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> No Ep 258: How to Set Yourself Up for the MOST SUCCESSFUL New Year 258 258 Ep 258: How to Set Yourself Up for the MOST SUCCESSFUL New Year full 43f6d5f9-da2f-42be-90ab-6028e9211f0a https://share.transistor.fm/s/62c0e912 As the year comes to a close, it’s the perfect time to set yourself up for success in the months ahead. In this episode, I’m sharing three key steps to help you start the new year strong.


While the calendar might inspire fresh beginnings, I believe that every day offers a chance to reset and refocus. That’s why I’ve broken things down into simple, actionable steps: setting realistic annual goals, getting organized, and establishing boundaries.


I’ll guide you through how to approach each step thoughtfully—focusing on creating clear, actionable strategies rather than vague resolutions that don’t stick. You’ll hear practical advice to help you stay on track, whether it’s in your personal life or your business.


So, grab a cup of coffee (or tea!) and let’s dive in!

Listen to the full episode to hear:

  • How to set realistic annual goals that you’ll actually achieve.
  • Practical tips for staying organized and on top of your priorities.
  • The importance of establishing boundaries for a more balanced life.
  • An introduction to Startup Society and how it can help you grow your business.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> As the year comes to a close, it’s the perfect time to set yourself up for success in the months ahead. In this episode, I’m sharing three key steps to help you start the new year strong.


While the calendar might inspire fresh beginnings, I believe that every day offers a chance to reset and refocus. That’s why I’ve broken things down into simple, actionable steps: setting realistic annual goals, getting organized, and establishing boundaries.


I’ll guide you through how to approach each step thoughtfully—focusing on creating clear, actionable strategies rather than vague resolutions that don’t stick. You’ll hear practical advice to help you stay on track, whether it’s in your personal life or your business.


So, grab a cup of coffee (or tea!) and let’s dive in!

Listen to the full episode to hear:

  • How to set realistic annual goals that you’ll actually achieve.
  • Practical tips for staying organized and on top of your priorities.
  • The importance of establishing boundaries for a more balanced life.
  • An introduction to Startup Society and how it can help you grow your business.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Tue, 31 Dec 2024 11:00:00 -0500 Gillian Perkins Gillian Perkins 1868 As the year comes to a close, it’s the perfect time to set yourself up for success in the months ahead. In this episode, I’m sharing three key steps to help you start the new year strong.


While the calendar might inspire fresh beginnings, I believe that every day offers a chance to reset and refocus. That’s why I’ve broken things down into simple, actionable steps: setting realistic annual goals, getting organized, and establishing boundaries.


I’ll guide you through how to approach each step thoughtfully—focusing on creating clear, actionable strategies rather than vague resolutions that don’t stick. You’ll hear practical advice to help you stay on track, whether it’s in your personal life or your business.


So, grab a cup of coffee (or tea!) and let’s dive in!

Listen to the full episode to hear:

  • How to set realistic annual goals that you’ll actually achieve.
  • Practical tips for staying organized and on top of your priorities.
  • The importance of establishing boundaries for a more balanced life.
  • An introduction to Startup Society and how it can help you grow your business.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> No Ep 257: Should you use a PODCAST to grow your business? (with Stefanie Gass) 257 257 Ep 257: Should you use a PODCAST to grow your business? (with Stefanie Gass) full ad3c0984-81f8-4f69-b3e0-261ad2f95321 https://share.transistor.fm/s/1a2ee79a In this episode of Work Less, Earn More, I explore how podcasting can be a powerful tool for growing your business. I’m joined by Stefanie Gass, a podcasting expert who shares her incredible journey from network marketing to becoming a seven-figure CEO—all through the strategic use of long-form content.

We dive into why podcasts outperform social media and paid advertising when it comes to building meaningful connections and scaling sustainably. Stefanie opens up about how a dream inspired her to start her podcast and how it transformed her business, allowing her to reduce time spent on social media while increasing revenue.

Together, we break down the essentials of choosing the right platform—whether it’s podcasting, blogging, or YouTube—and why starting simple can be the smartest move. Stefanie also shares actionable advice on creating a sustainable sales funnel, leveraging organic marketing strategies, and monetizing effectively.

Listen to the full episode to hear:

  • Why long-form content is more effective than social media or paid ads.
  • How to start a podcast on a budget.
  • Stefanie’s inspiring story of growth and transformation.
  • Key steps to building a sales funnel and monetizing a podcast.

FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> In this episode of Work Less, Earn More, I explore how podcasting can be a powerful tool for growing your business. I’m joined by Stefanie Gass, a podcasting expert who shares her incredible journey from network marketing to becoming a seven-figure CEO—all through the strategic use of long-form content.

We dive into why podcasts outperform social media and paid advertising when it comes to building meaningful connections and scaling sustainably. Stefanie opens up about how a dream inspired her to start her podcast and how it transformed her business, allowing her to reduce time spent on social media while increasing revenue.

Together, we break down the essentials of choosing the right platform—whether it’s podcasting, blogging, or YouTube—and why starting simple can be the smartest move. Stefanie also shares actionable advice on creating a sustainable sales funnel, leveraging organic marketing strategies, and monetizing effectively.

Listen to the full episode to hear:

  • Why long-form content is more effective than social media or paid ads.
  • How to start a podcast on a budget.
  • Stefanie’s inspiring story of growth and transformation.
  • Key steps to building a sales funnel and monetizing a podcast.

FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> Tue, 24 Dec 2024 11:00:00 -0500 Gillian Perkins Gillian Perkins 2525 In this episode of Work Less, Earn More, I explore how podcasting can be a powerful tool for growing your business. I’m joined by Stefanie Gass, a podcasting expert who shares her incredible journey from network marketing to becoming a seven-figure CEO—all through the strategic use of long-form content.

We dive into why podcasts outperform social media and paid advertising when it comes to building meaningful connections and scaling sustainably. Stefanie opens up about how a dream inspired her to start her podcast and how it transformed her business, allowing her to reduce time spent on social media while increasing revenue.

Together, we break down the essentials of choosing the right platform—whether it’s podcasting, blogging, or YouTube—and why starting simple can be the smartest move. Stefanie also shares actionable advice on creating a sustainable sales funnel, leveraging organic marketing strategies, and monetizing effectively.

Listen to the full episode to hear:

  • Why long-form content is more effective than social media or paid ads.
  • How to start a podcast on a budget.
  • Stefanie’s inspiring story of growth and transformation.
  • Key steps to building a sales funnel and monetizing a podcast.

FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> No Ep 256: Online Business SOFTWARE: How to Choose the Best Options for YOUR Needs 256 256 Ep 256: Online Business SOFTWARE: How to Choose the Best Options for YOUR Needs full 772aded3-e532-498f-aca7-3f7d06e9fe93 https://share.transistor.fm/s/7acc1b20 In this episode of Work Less, Earn More, I’m excited to bring on Gabe Cox, a success coach at 100K Mastermind, to talk about something that can make a huge difference in your business—choosing the right software. As someone who’s built an online business and coached countless entrepreneurs, I know how overwhelming it can be to decide which platforms will truly support your goals. Gabe and I break it all down for you, sharing our own experiences and insights on what works and what doesn’t.


We’ll cover the best software options for hosting online courses, managing your email list, handling project management, and more. There’s no one-size-fits-all, so we talk about the pros and cons of the most popular platforms and how to choose the tools that will save you time, streamline your business, and help you scale.


Listen to the full episode to hear:

  • The top software platforms I use (and love) for hosting online courses
  • What Gabe recommends for running a smooth and efficient online business
  • The key features you should look for in your software
  • How to avoid the common mistakes people make when choosing tech

FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> In this episode of Work Less, Earn More, I’m excited to bring on Gabe Cox, a success coach at 100K Mastermind, to talk about something that can make a huge difference in your business—choosing the right software. As someone who’s built an online business and coached countless entrepreneurs, I know how overwhelming it can be to decide which platforms will truly support your goals. Gabe and I break it all down for you, sharing our own experiences and insights on what works and what doesn’t.


We’ll cover the best software options for hosting online courses, managing your email list, handling project management, and more. There’s no one-size-fits-all, so we talk about the pros and cons of the most popular platforms and how to choose the tools that will save you time, streamline your business, and help you scale.


Listen to the full episode to hear:

  • The top software platforms I use (and love) for hosting online courses
  • What Gabe recommends for running a smooth and efficient online business
  • The key features you should look for in your software
  • How to avoid the common mistakes people make when choosing tech

FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> Tue, 17 Dec 2024 11:00:00 -0500 Gillian Perkins Gillian Perkins 2644 In this episode of Work Less, Earn More, I’m excited to bring on Gabe Cox, a success coach at 100K Mastermind, to talk about something that can make a huge difference in your business—choosing the right software. As someone who’s built an online business and coached countless entrepreneurs, I know how overwhelming it can be to decide which platforms will truly support your goals. Gabe and I break it all down for you, sharing our own experiences and insights on what works and what doesn’t.


We’ll cover the best software options for hosting online courses, managing your email list, handling project management, and more. There’s no one-size-fits-all, so we talk about the pros and cons of the most popular platforms and how to choose the tools that will save you time, streamline your business, and help you scale.


Listen to the full episode to hear:

  • The top software platforms I use (and love) for hosting online courses
  • What Gabe recommends for running a smooth and efficient online business
  • The key features you should look for in your software
  • How to avoid the common mistakes people make when choosing tech

FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> No Ep 255: How to Successfully Sell MORE with the "Digital Shop" Business Model w/ Monica Froese 255 255 Ep 255: How to Successfully Sell MORE with the "Digital Shop" Business Model w/ Monica Froese full dc4520df-1193-473b-a4a2-67d0a968b6a8 https://share.transistor.fm/s/5bf780d7 In today’s episode, I’m chatting with digital product expert Monica Froese. Monica shares how she transitioned from corporate America to launching over 250 digital products, building a thriving online business in the process. We dive into some really valuable topics, like the role of a customer journey in a digital shop, strategies for optimizing average order value, and the benefits of repurposing content. Monica also gives us a behind-the-scenes look at her email marketing strategy and highlights why consistent selling is so crucial for success.

Listen to the full episode to hear:

  • How Monica transitioned from corporate America to launching over 250 digital products.
  • Strategies for creating a customer journey that drives sales in a digital shop.
  • Tips for increasing average order value and repurposing content effectively.
  • Insights into Monica’s email marketing strategy and the importance of consistent selling.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> In today’s episode, I’m chatting with digital product expert Monica Froese. Monica shares how she transitioned from corporate America to launching over 250 digital products, building a thriving online business in the process. We dive into some really valuable topics, like the role of a customer journey in a digital shop, strategies for optimizing average order value, and the benefits of repurposing content. Monica also gives us a behind-the-scenes look at her email marketing strategy and highlights why consistent selling is so crucial for success.

Listen to the full episode to hear:

  • How Monica transitioned from corporate America to launching over 250 digital products.
  • Strategies for creating a customer journey that drives sales in a digital shop.
  • Tips for increasing average order value and repurposing content effectively.
  • Insights into Monica’s email marketing strategy and the importance of consistent selling.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Tue, 10 Dec 2024 11:00:00 -0500 Gillian Perkins Gillian Perkins 2776 In today’s episode, I’m chatting with digital product expert Monica Froese. Monica shares how she transitioned from corporate America to launching over 250 digital products, building a thriving online business in the process. We dive into some really valuable topics, like the role of a customer journey in a digital shop, strategies for optimizing average order value, and the benefits of repurposing content. Monica also gives us a behind-the-scenes look at her email marketing strategy and highlights why consistent selling is so crucial for success.

Listen to the full episode to hear:

  • How Monica transitioned from corporate America to launching over 250 digital products.
  • Strategies for creating a customer journey that drives sales in a digital shop.
  • Tips for increasing average order value and repurposing content effectively.
  • Insights into Monica’s email marketing strategy and the importance of consistent selling.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> No Ep 254: Why I'm RADICALLY Changing My Business Model for 2025 (and maybe you should to...) 254 254 Ep 254: Why I'm RADICALLY Changing My Business Model for 2025 (and maybe you should to...) full 34406e84-ad8b-4884-b308-7deeb7fdb577 https://share.transistor.fm/s/f82a9023 In today’s episode, I’m diving into why I’m radically changing my business model for 2025. Reflecting on the five tactics I shared back in Episode 250, I explore how these strategies have evolved in response to the rapid advancements in AI and the shifting demands of the online business world. To stay relevant and continue serving my audience effectively, I’ve identified three major shifts I’m making in my business.


I’ll explain why I’m moving from signature offers to creating fresh, dynamic offers more frequently, prioritizing live, interactive programs over pre-recorded courses, and introducing more done-for-you products with educational upsells. These changes are all about meeting the growing demand for real-time learning and connection while providing solutions that truly empower my customers.


If you’re wondering how to adapt your own strategies to thrive in this AI-driven era, this episode is packed with actionable insights. Don’t forget to check out Episode 250 for the original tactics, and if you enjoy today’s episode, I’d love for you to subscribe and leave a review!


Listen to the full episode to hear:

  • Why I’m making BOLD changes to my business model for 2025.
  • How AI is reshaping online business strategies and opportunities.
  • The shift from signature offers to fresh, dynamic products.
  • Why live, interactive programs are replacing pre-recorded courses.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> In today’s episode, I’m diving into why I’m radically changing my business model for 2025. Reflecting on the five tactics I shared back in Episode 250, I explore how these strategies have evolved in response to the rapid advancements in AI and the shifting demands of the online business world. To stay relevant and continue serving my audience effectively, I’ve identified three major shifts I’m making in my business.


I’ll explain why I’m moving from signature offers to creating fresh, dynamic offers more frequently, prioritizing live, interactive programs over pre-recorded courses, and introducing more done-for-you products with educational upsells. These changes are all about meeting the growing demand for real-time learning and connection while providing solutions that truly empower my customers.


If you’re wondering how to adapt your own strategies to thrive in this AI-driven era, this episode is packed with actionable insights. Don’t forget to check out Episode 250 for the original tactics, and if you enjoy today’s episode, I’d love for you to subscribe and leave a review!


Listen to the full episode to hear:

  • Why I’m making BOLD changes to my business model for 2025.
  • How AI is reshaping online business strategies and opportunities.
  • The shift from signature offers to fresh, dynamic products.
  • Why live, interactive programs are replacing pre-recorded courses.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Tue, 03 Dec 2024 11:00:00 -0500 Gillian Perkins Gillian Perkins 2033 In today’s episode, I’m diving into why I’m radically changing my business model for 2025. Reflecting on the five tactics I shared back in Episode 250, I explore how these strategies have evolved in response to the rapid advancements in AI and the shifting demands of the online business world. To stay relevant and continue serving my audience effectively, I’ve identified three major shifts I’m making in my business.


I’ll explain why I’m moving from signature offers to creating fresh, dynamic offers more frequently, prioritizing live, interactive programs over pre-recorded courses, and introducing more done-for-you products with educational upsells. These changes are all about meeting the growing demand for real-time learning and connection while providing solutions that truly empower my customers.


If you’re wondering how to adapt your own strategies to thrive in this AI-driven era, this episode is packed with actionable insights. Don’t forget to check out Episode 250 for the original tactics, and if you enjoy today’s episode, I’d love for you to subscribe and leave a review!


Listen to the full episode to hear:

  • Why I’m making BOLD changes to my business model for 2025.
  • How AI is reshaping online business strategies and opportunities.
  • The shift from signature offers to fresh, dynamic products.
  • Why live, interactive programs are replacing pre-recorded courses.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> No Ep 253: Do webinars STILL WORK to sell online courses? 253 253 Ep 253: Do webinars STILL WORK to sell online courses? full 8beaa1e8-d2e6-4945-bf32-e18db0b3f0c2 https://share.transistor.fm/s/1646dd61 In this episode, I’m tackling a question I’ve been hearing a lot lately: are webinars still an effective way to sell online courses? Webinars have been a cornerstone of many online businesses for years, but as the digital landscape evolves, it’s worth taking a closer look at whether they’re still delivering the results we want.

I’ll be sharing my personal experiences with webinars—what’s worked, what hasn’t, and how I’ve adapted over time. I’ll also talk about some of the trends I’m seeing in the industry and offer actionable advice to help you make your webinars more successful. From building trust with your audience to highlighting the real benefits of your course, I’ll cover the key factors that can make or break your webinar strategy.

If you’ve been wondering whether webinars are still the right tool for your business—or how to make them work better for you—this episode has all the answers. Let’s dive in!


Listen to the full episode to hear:

  • Gillian’s personal experiences with running webinars—and what’s changed over the years.
  • The latest trends in the online course industry and how they impact webinar success.
  • Practical tips for building trust and connection with your audience during webinars.
  • Solutions to common webinar challenges, like timing and engagement.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> In this episode, I’m tackling a question I’ve been hearing a lot lately: are webinars still an effective way to sell online courses? Webinars have been a cornerstone of many online businesses for years, but as the digital landscape evolves, it’s worth taking a closer look at whether they’re still delivering the results we want.

I’ll be sharing my personal experiences with webinars—what’s worked, what hasn’t, and how I’ve adapted over time. I’ll also talk about some of the trends I’m seeing in the industry and offer actionable advice to help you make your webinars more successful. From building trust with your audience to highlighting the real benefits of your course, I’ll cover the key factors that can make or break your webinar strategy.

If you’ve been wondering whether webinars are still the right tool for your business—or how to make them work better for you—this episode has all the answers. Let’s dive in!


Listen to the full episode to hear:

  • Gillian’s personal experiences with running webinars—and what’s changed over the years.
  • The latest trends in the online course industry and how they impact webinar success.
  • Practical tips for building trust and connection with your audience during webinars.
  • Solutions to common webinar challenges, like timing and engagement.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Tue, 26 Nov 2024 11:00:00 -0500 Gillian Perkins Gillian Perkins 1805 In this episode, I’m tackling a question I’ve been hearing a lot lately: are webinars still an effective way to sell online courses? Webinars have been a cornerstone of many online businesses for years, but as the digital landscape evolves, it’s worth taking a closer look at whether they’re still delivering the results we want.

I’ll be sharing my personal experiences with webinars—what’s worked, what hasn’t, and how I’ve adapted over time. I’ll also talk about some of the trends I’m seeing in the industry and offer actionable advice to help you make your webinars more successful. From building trust with your audience to highlighting the real benefits of your course, I’ll cover the key factors that can make or break your webinar strategy.

If you’ve been wondering whether webinars are still the right tool for your business—or how to make them work better for you—this episode has all the answers. Let’s dive in!


Listen to the full episode to hear:

  • Gillian’s personal experiences with running webinars—and what’s changed over the years.
  • The latest trends in the online course industry and how they impact webinar success.
  • Practical tips for building trust and connection with your audience during webinars.
  • Solutions to common webinar challenges, like timing and engagement.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> No Ep 252: Podcasting VS YouTube: What will grow your audience FASTER? 252 252 Ep 252: Podcasting VS YouTube: What will grow your audience FASTER? full 74390af3-73c5-47f4-a77c-0e5d83c89680 https://share.transistor.fm/s/4211bc8a In this episode, I sit down with Gabe Cox to dive into the pros and cons of podcasting and YouTube as strategies for long-form content marketing. We explore some of the key differences between the two platforms, like discoverability, searchability, and algorithm leverage, and I share why I believe YouTube often offers more reliable growth potential. Gabe and I discuss how YouTube’s algorithm and monetization options can help you generate passive visibility and income, while podcasting excels at fostering deeper connections with a smaller, more dedicated audience. If you’re wondering which platform is right for you or how to get started, tune in for practical tips and insights into the initial growth and lasting benefits each platform offers.


Listen to the full episode to hear:

  • How podcasting and YouTube compare in terms of discoverability, searchability, and audience growth potential.
  • Why YouTube’s algorithm and monetization features can create more passive visibility and income.
  • The unique strength of podcasting in building deeper, more loyal audience connections.
  • Practical tips on getting started with YouTube and maximizing early growth on both platforms.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> In this episode, I sit down with Gabe Cox to dive into the pros and cons of podcasting and YouTube as strategies for long-form content marketing. We explore some of the key differences between the two platforms, like discoverability, searchability, and algorithm leverage, and I share why I believe YouTube often offers more reliable growth potential. Gabe and I discuss how YouTube’s algorithm and monetization options can help you generate passive visibility and income, while podcasting excels at fostering deeper connections with a smaller, more dedicated audience. If you’re wondering which platform is right for you or how to get started, tune in for practical tips and insights into the initial growth and lasting benefits each platform offers.


Listen to the full episode to hear:

  • How podcasting and YouTube compare in terms of discoverability, searchability, and audience growth potential.
  • Why YouTube’s algorithm and monetization features can create more passive visibility and income.
  • The unique strength of podcasting in building deeper, more loyal audience connections.
  • Practical tips on getting started with YouTube and maximizing early growth on both platforms.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Tue, 19 Nov 2024 11:00:00 -0500 Gillian Perkins Gillian Perkins 1982 In this episode, I sit down with Gabe Cox to dive into the pros and cons of podcasting and YouTube as strategies for long-form content marketing. We explore some of the key differences between the two platforms, like discoverability, searchability, and algorithm leverage, and I share why I believe YouTube often offers more reliable growth potential. Gabe and I discuss how YouTube’s algorithm and monetization options can help you generate passive visibility and income, while podcasting excels at fostering deeper connections with a smaller, more dedicated audience. If you’re wondering which platform is right for you or how to get started, tune in for practical tips and insights into the initial growth and lasting benefits each platform offers.


Listen to the full episode to hear:

  • How podcasting and YouTube compare in terms of discoverability, searchability, and audience growth potential.
  • Why YouTube’s algorithm and monetization features can create more passive visibility and income.
  • The unique strength of podcasting in building deeper, more loyal audience connections.
  • Practical tips on getting started with YouTube and maximizing early growth on both platforms.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> No Ep 251: Secrets for Launching a PHYSICAL PRODUCT Successfully w/ Katie Richardson 251 251 Ep 251: Secrets for Launching a PHYSICAL PRODUCT Successfully w/ Katie Richardson full 64676bf3-3edf-437e-be25-0c9382cd072f https://share.transistor.fm/s/b01ba88f In this episode of Work Less, Earn More, I had the pleasure of interviewing Katie Richardson, the founder of the multi-million dollar brand, Puj. Katie shared the incredible journey behind her baby and childcare products, from the challenges of development to the breakthrough moments that brought her brand to life. Hearing her story firsthand, I was inspired by the mindset and perseverance that helped her overcome obstacles and turn her vision into reality. Katie also opened up about her decision to step away from Pudge and how she’s since transitioned to coaching other entrepreneurs. Our conversation is full of valuable insights for anyone looking to bring a product to market or navigate their own entrepreneurial path. I can’t wait for you to hear Katie’s story and the lessons she’s learned along the way!


Listen to the full episode to hear:

  • Katie’s journey of creating and growing a successful baby and childcare brand, Pudge.
  • The mindset shifts and perseverance needed to overcome entrepreneurial challenges.
  • Practical advice on bringing a product to market and navigating the obstacles along the way.
  • Insights into Katie’s transition from running her brand to coaching other entrepreneurs.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> In this episode of Work Less, Earn More, I had the pleasure of interviewing Katie Richardson, the founder of the multi-million dollar brand, Puj. Katie shared the incredible journey behind her baby and childcare products, from the challenges of development to the breakthrough moments that brought her brand to life. Hearing her story firsthand, I was inspired by the mindset and perseverance that helped her overcome obstacles and turn her vision into reality. Katie also opened up about her decision to step away from Pudge and how she’s since transitioned to coaching other entrepreneurs. Our conversation is full of valuable insights for anyone looking to bring a product to market or navigate their own entrepreneurial path. I can’t wait for you to hear Katie’s story and the lessons she’s learned along the way!


Listen to the full episode to hear:

  • Katie’s journey of creating and growing a successful baby and childcare brand, Pudge.
  • The mindset shifts and perseverance needed to overcome entrepreneurial challenges.
  • Practical advice on bringing a product to market and navigating the obstacles along the way.
  • Insights into Katie’s transition from running her brand to coaching other entrepreneurs.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Tue, 12 Nov 2024 11:00:00 -0500 Gillian Perkins Gillian Perkins 3038 In this episode of Work Less, Earn More, I had the pleasure of interviewing Katie Richardson, the founder of the multi-million dollar brand, Puj. Katie shared the incredible journey behind her baby and childcare products, from the challenges of development to the breakthrough moments that brought her brand to life. Hearing her story firsthand, I was inspired by the mindset and perseverance that helped her overcome obstacles and turn her vision into reality. Katie also opened up about her decision to step away from Pudge and how she’s since transitioned to coaching other entrepreneurs. Our conversation is full of valuable insights for anyone looking to bring a product to market or navigate their own entrepreneurial path. I can’t wait for you to hear Katie’s story and the lessons she’s learned along the way!


Listen to the full episode to hear:

  • Katie’s journey of creating and growing a successful baby and childcare brand, Pudge.
  • The mindset shifts and perseverance needed to overcome entrepreneurial challenges.
  • Practical advice on bringing a product to market and navigating the obstacles along the way.
  • Insights into Katie’s transition from running her brand to coaching other entrepreneurs.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> No Ep 250: online business CHANGED in 2024... here's how to stay profitable. 250 250 Ep 250: online business CHANGED in 2024... here's how to stay profitable. full 5c5b42b1-6b5e-48ed-9ffc-7f536e1778c7 https://share.transistor.fm/s/3ae3976a In this episode, I’m diving into some big questions online entrepreneurs are asking about the impact of AI and all the free content flooding the internet. I’ll be sharing strategies to help you keep your business profitable—from leveling up your marketing skills to adding a personal touch, like coaching and community, to your digital products. We’ll also explore how offering tools and done-for-you resources can help you meet market needs and diversify your income. Join me for practical insights on how to adapt and thrive in your online business for the long haul.


Listen to the full episode to hear:

  • How to stay profitable as an online entrepreneur despite the rise of AI and free content
  • Key ways to improve your marketing skills for a competitive edge
  • Adding value to digital products with personal elements like coaching and community
  • New ideas for diversifying income by selling tools and done-for-you resources


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> In this episode, I’m diving into some big questions online entrepreneurs are asking about the impact of AI and all the free content flooding the internet. I’ll be sharing strategies to help you keep your business profitable—from leveling up your marketing skills to adding a personal touch, like coaching and community, to your digital products. We’ll also explore how offering tools and done-for-you resources can help you meet market needs and diversify your income. Join me for practical insights on how to adapt and thrive in your online business for the long haul.


Listen to the full episode to hear:

  • How to stay profitable as an online entrepreneur despite the rise of AI and free content
  • Key ways to improve your marketing skills for a competitive edge
  • Adding value to digital products with personal elements like coaching and community
  • New ideas for diversifying income by selling tools and done-for-you resources


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Tue, 05 Nov 2024 11:00:00 -0500 Gillian Perkins Gillian Perkins 873 In this episode, I’m diving into some big questions online entrepreneurs are asking about the impact of AI and all the free content flooding the internet. I’ll be sharing strategies to help you keep your business profitable—from leveling up your marketing skills to adding a personal touch, like coaching and community, to your digital products. We’ll also explore how offering tools and done-for-you resources can help you meet market needs and diversify your income. Join me for practical insights on how to adapt and thrive in your online business for the long haul.


Listen to the full episode to hear:

  • How to stay profitable as an online entrepreneur despite the rise of AI and free content
  • Key ways to improve your marketing skills for a competitive edge
  • Adding value to digital products with personal elements like coaching and community
  • New ideas for diversifying income by selling tools and done-for-you resources


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> No Ep 249: How He Bootstrapped a $3M/year Software Company (with Josh Haynam) 249 249 Ep 249: How He Bootstrapped a $3M/year Software Company (with Josh Haynam) full 0f49f61e-7adb-4d2b-86cb-0bbbb083e297 https://share.transistor.fm/s/3af798a1 In today’s episode, I sit down with Josh Haynam, the co-founder of Interact, a $3 million/year software company that’s revolutionizing how businesses generate leads through online quizzes.


Josh and I dive deep into how he bootstrapped Interact from the ground up (without outside funding) and scaled it to seven figures. He shares his journey from a struggling entrepreneur to building a thriving software company that helps businesses create engaging quizzes to attract and convert leads.


We also talk about why quizzes are such powerful tools for lead generation and how you can use them to grow your email list and increase sales. Plus, we explore how artificial intelligence is transforming the quiz creation process, making it easier than ever to craft personalized and effective quizzes for your audience.


If you’re an entrepreneur looking to generate more leads, or if you’re interested in the intersection of AI and marketing, this episode is packed with valuable insights that you won’t want to miss.

Listen to the full episode to hear:

  • How Josh bootstrapped Interact to $3M/year without investors
  • Why quizzes are a game-changer for lead generation and audience engagement
  • Practical strategies for building quizzes that convert
  • How AI is shaping the future of quiz creation


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> In today’s episode, I sit down with Josh Haynam, the co-founder of Interact, a $3 million/year software company that’s revolutionizing how businesses generate leads through online quizzes.


Josh and I dive deep into how he bootstrapped Interact from the ground up (without outside funding) and scaled it to seven figures. He shares his journey from a struggling entrepreneur to building a thriving software company that helps businesses create engaging quizzes to attract and convert leads.


We also talk about why quizzes are such powerful tools for lead generation and how you can use them to grow your email list and increase sales. Plus, we explore how artificial intelligence is transforming the quiz creation process, making it easier than ever to craft personalized and effective quizzes for your audience.


If you’re an entrepreneur looking to generate more leads, or if you’re interested in the intersection of AI and marketing, this episode is packed with valuable insights that you won’t want to miss.

Listen to the full episode to hear:

  • How Josh bootstrapped Interact to $3M/year without investors
  • Why quizzes are a game-changer for lead generation and audience engagement
  • Practical strategies for building quizzes that convert
  • How AI is shaping the future of quiz creation


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Tue, 29 Oct 2024 11:00:00 -0400 Gillian Perkins Gillian Perkins 1475 In today’s episode, I sit down with Josh Haynam, the co-founder of Interact, a $3 million/year software company that’s revolutionizing how businesses generate leads through online quizzes.


Josh and I dive deep into how he bootstrapped Interact from the ground up (without outside funding) and scaled it to seven figures. He shares his journey from a struggling entrepreneur to building a thriving software company that helps businesses create engaging quizzes to attract and convert leads.


We also talk about why quizzes are such powerful tools for lead generation and how you can use them to grow your email list and increase sales. Plus, we explore how artificial intelligence is transforming the quiz creation process, making it easier than ever to craft personalized and effective quizzes for your audience.


If you’re an entrepreneur looking to generate more leads, or if you’re interested in the intersection of AI and marketing, this episode is packed with valuable insights that you won’t want to miss.

Listen to the full episode to hear:

  • How Josh bootstrapped Interact to $3M/year without investors
  • Why quizzes are a game-changer for lead generation and audience engagement
  • Practical strategies for building quizzes that convert
  • How AI is shaping the future of quiz creation


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> No Ep 248: Why YOUTUBE Is the Best Way to Grow Your Audience in 2025 248 248 Ep 248: Why YOUTUBE Is the Best Way to Grow Your Audience in 2025 full a357cc5c-b4df-4830-aabb-e44cd3b852d8 https://share.transistor.fm/s/dedfa0d3 In this episode, Gillian Perkins is joined by success coach Gabe Cox to explore why YouTube remains the top platform for audience growth in 2025. They discuss how YouTube’s unique features, including its powerful algorithm and the lasting value of video content, make it an unbeatable tool for building an engaged audience. Whether you're new to YouTube or looking to grow your existing channel, they provide practical tips to get started, even with limited time or resources.

Listen to the full episode to hear:

  • Learn the key advantages that set YouTube apart from other platforms, especially for long-term audience growth.
  • Discover how video allows for deeper engagement and connection with your audience compared to other forms of content.
  • Insights on how YouTube’s algorithm can work in your favor, helping your content get discovered by more people.
  • Actionable advice on launching and growing your YouTube channel, even if you’re working with limited time, money, or equipment.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> In this episode, Gillian Perkins is joined by success coach Gabe Cox to explore why YouTube remains the top platform for audience growth in 2025. They discuss how YouTube’s unique features, including its powerful algorithm and the lasting value of video content, make it an unbeatable tool for building an engaged audience. Whether you're new to YouTube or looking to grow your existing channel, they provide practical tips to get started, even with limited time or resources.

Listen to the full episode to hear:

  • Learn the key advantages that set YouTube apart from other platforms, especially for long-term audience growth.
  • Discover how video allows for deeper engagement and connection with your audience compared to other forms of content.
  • Insights on how YouTube’s algorithm can work in your favor, helping your content get discovered by more people.
  • Actionable advice on launching and growing your YouTube channel, even if you’re working with limited time, money, or equipment.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Tue, 22 Oct 2024 11:00:00 -0400 Gillian Perkins Gillian Perkins 2407 In this episode, Gillian Perkins is joined by success coach Gabe Cox to explore why YouTube remains the top platform for audience growth in 2025. They discuss how YouTube’s unique features, including its powerful algorithm and the lasting value of video content, make it an unbeatable tool for building an engaged audience. Whether you're new to YouTube or looking to grow your existing channel, they provide practical tips to get started, even with limited time or resources.

Listen to the full episode to hear:

  • Learn the key advantages that set YouTube apart from other platforms, especially for long-term audience growth.
  • Discover how video allows for deeper engagement and connection with your audience compared to other forms of content.
  • Insights on how YouTube’s algorithm can work in your favor, helping your content get discovered by more people.
  • Actionable advice on launching and growing your YouTube channel, even if you’re working with limited time, money, or equipment.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> No Ep 247: Avoiding BURNOUT While Maximizing GROWTH (with Mallory Rowan) 247 247 Ep 247: Avoiding BURNOUT While Maximizing GROWTH (with Mallory Rowan) full f1525be5-e28a-423f-b1af-c5acbedd8c56 https://share.transistor.fm/s/96d286d0 In this episode, Mallory Rowan shares the story of how she turned a university project into a thriving lifestyle apparel company, all inspired by her journey as a powerlifter. Mallory dives into the importance of building a strong community, testing products on a small scale, and using social causes to connect with niche markets.


She also opens up about the challenges of rapid growth, from managing inventory to balancing her time as a student entrepreneur. Now focusing on online business, Mallory talks about the power of aligning your business with your personal values, creating multiple revenue streams, and avoiding burnout by prioritizing non-negotiables and building a supportive team.


You’ll also hear her tips for using Instagram to grow a business and how to strike the right balance between different types of content to keep your audience engaged.

Listen to the full episode to hear:

  • How to avoid burnout by setting personal non-negotiables and building a supportive team.
  • Mallory's approach to starting and scaling a business through community building and small-scale product testing.
  • The importance of aligning business models with personal values to create sustainable, fulfilling growth.
  • Practical tips for using Instagram to grow your business and keep your audience engaged with balanced content strategies.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> In this episode, Mallory Rowan shares the story of how she turned a university project into a thriving lifestyle apparel company, all inspired by her journey as a powerlifter. Mallory dives into the importance of building a strong community, testing products on a small scale, and using social causes to connect with niche markets.


She also opens up about the challenges of rapid growth, from managing inventory to balancing her time as a student entrepreneur. Now focusing on online business, Mallory talks about the power of aligning your business with your personal values, creating multiple revenue streams, and avoiding burnout by prioritizing non-negotiables and building a supportive team.


You’ll also hear her tips for using Instagram to grow a business and how to strike the right balance between different types of content to keep your audience engaged.

Listen to the full episode to hear:

  • How to avoid burnout by setting personal non-negotiables and building a supportive team.
  • Mallory's approach to starting and scaling a business through community building and small-scale product testing.
  • The importance of aligning business models with personal values to create sustainable, fulfilling growth.
  • Practical tips for using Instagram to grow your business and keep your audience engaged with balanced content strategies.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Tue, 15 Oct 2024 11:00:00 -0400 Gillian Perkins Gillian Perkins 2267 In this episode, Mallory Rowan shares the story of how she turned a university project into a thriving lifestyle apparel company, all inspired by her journey as a powerlifter. Mallory dives into the importance of building a strong community, testing products on a small scale, and using social causes to connect with niche markets.


She also opens up about the challenges of rapid growth, from managing inventory to balancing her time as a student entrepreneur. Now focusing on online business, Mallory talks about the power of aligning your business with your personal values, creating multiple revenue streams, and avoiding burnout by prioritizing non-negotiables and building a supportive team.


You’ll also hear her tips for using Instagram to grow a business and how to strike the right balance between different types of content to keep your audience engaged.

Listen to the full episode to hear:

  • How to avoid burnout by setting personal non-negotiables and building a supportive team.
  • Mallory's approach to starting and scaling a business through community building and small-scale product testing.
  • The importance of aligning business models with personal values to create sustainable, fulfilling growth.
  • Practical tips for using Instagram to grow your business and keep your audience engaged with balanced content strategies.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> No Ep 246: Copywriting Tactics to Increase Your Email Open Rates w/ Megan Wisdom 246 246 Ep 246: Copywriting Tactics to Increase Your Email Open Rates w/ Megan Wisdom full f9fceda0-730b-4b2b-ae48-873be8ad0441 https://share.transistor.fm/s/5f727f0e
If you’ve been struggling to get your emails opened, you're not alone. That's exactly what we’re diving into in today’s episode! I’m sitting down with certified conversion copywriter Megan Wisdom to uncover some powerful strategies to boost your email open rates and drive engagement.

In our conversation, Megan shares insider tips on how to write irresistible subject lines that practically beg to be opened, the role AI is playing in modern email marketing, and how to keep your email list healthy for better deliverability. Plus, she’s got some tried-and-true advice for standing out in a crowded inbox and turning subscribers into loyal fans.

Whether you’re a seasoned email marketer or just getting started, you’ll walk away from this episode with actionable insights to improve your email strategy and start seeing real results.


Listen to the full episode to hear:

  • Proven tactics to craft attention-grabbing subject lines that increase open rates.
  • The impact of AI on email marketing and how to leverage it effectively.
  • Best practices for managing your email list to improve deliverability.
  • Practical tips for making your emails stand out and engaging your subscribers.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]>
If you’ve been struggling to get your emails opened, you're not alone. That's exactly what we’re diving into in today’s episode! I’m sitting down with certified conversion copywriter Megan Wisdom to uncover some powerful strategies to boost your email open rates and drive engagement.

In our conversation, Megan shares insider tips on how to write irresistible subject lines that practically beg to be opened, the role AI is playing in modern email marketing, and how to keep your email list healthy for better deliverability. Plus, she’s got some tried-and-true advice for standing out in a crowded inbox and turning subscribers into loyal fans.

Whether you’re a seasoned email marketer or just getting started, you’ll walk away from this episode with actionable insights to improve your email strategy and start seeing real results.


Listen to the full episode to hear:

  • Proven tactics to craft attention-grabbing subject lines that increase open rates.
  • The impact of AI on email marketing and how to leverage it effectively.
  • Best practices for managing your email list to improve deliverability.
  • Practical tips for making your emails stand out and engaging your subscribers.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Tue, 08 Oct 2024 11:00:00 -0400 Gillian Perkins Gillian Perkins 2415
If you’ve been struggling to get your emails opened, you're not alone. That's exactly what we’re diving into in today’s episode! I’m sitting down with certified conversion copywriter Megan Wisdom to uncover some powerful strategies to boost your email open rates and drive engagement.

In our conversation, Megan shares insider tips on how to write irresistible subject lines that practically beg to be opened, the role AI is playing in modern email marketing, and how to keep your email list healthy for better deliverability. Plus, she’s got some tried-and-true advice for standing out in a crowded inbox and turning subscribers into loyal fans.

Whether you’re a seasoned email marketer or just getting started, you’ll walk away from this episode with actionable insights to improve your email strategy and start seeing real results.


Listen to the full episode to hear:

  • Proven tactics to craft attention-grabbing subject lines that increase open rates.
  • The impact of AI on email marketing and how to leverage it effectively.
  • Best practices for managing your email list to improve deliverability.
  • Practical tips for making your emails stand out and engaging your subscribers.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> No Ep 245: 3 Systems to Maximize Your Productivity 245 245 Ep 245: 3 Systems to Maximize Your Productivity full 6888cacc-bce5-4b25-911e-ebc752c25c2d https://share.transistor.fm/s/c1d9a9ab In this episode, Gabe Cox and I dive into a challenge so many of us face—feeling overwhelmed when running a small business or managing a minimal team. We discuss how to prioritize, simplify, and delegate tasks to boost productivity. I share my personal system for keeping my business on track, including how I use the 12-week year framework for goal-setting and tools like Asana and Google Calendar for weekly planning. We also talk about the importance of having a clear vision and structured plans to stay organized and reduce stress. Plus, I have a few tips for finding balance between work and life. Join us to learn practical ways to make your workday more productive and stress-free!


Listen to the full episode to hear:

  • Strategies to prioritize, simplify, and delegate tasks for better productivity
  • How I use the 12-week year system for goal-setting and weekly planning
  • Tips on using tools like Asana and Google Calendar to stay organized
  • Practical advice for balancing work and life


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> In this episode, Gabe Cox and I dive into a challenge so many of us face—feeling overwhelmed when running a small business or managing a minimal team. We discuss how to prioritize, simplify, and delegate tasks to boost productivity. I share my personal system for keeping my business on track, including how I use the 12-week year framework for goal-setting and tools like Asana and Google Calendar for weekly planning. We also talk about the importance of having a clear vision and structured plans to stay organized and reduce stress. Plus, I have a few tips for finding balance between work and life. Join us to learn practical ways to make your workday more productive and stress-free!


Listen to the full episode to hear:

  • Strategies to prioritize, simplify, and delegate tasks for better productivity
  • How I use the 12-week year system for goal-setting and weekly planning
  • Tips on using tools like Asana and Google Calendar to stay organized
  • Practical advice for balancing work and life


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Tue, 01 Oct 2024 11:00:00 -0400 Gillian Perkins Gillian Perkins 2643 In this episode, Gabe Cox and I dive into a challenge so many of us face—feeling overwhelmed when running a small business or managing a minimal team. We discuss how to prioritize, simplify, and delegate tasks to boost productivity. I share my personal system for keeping my business on track, including how I use the 12-week year framework for goal-setting and tools like Asana and Google Calendar for weekly planning. We also talk about the importance of having a clear vision and structured plans to stay organized and reduce stress. Plus, I have a few tips for finding balance between work and life. Join us to learn practical ways to make your workday more productive and stress-free!


Listen to the full episode to hear:

  • Strategies to prioritize, simplify, and delegate tasks for better productivity
  • How I use the 12-week year system for goal-setting and weekly planning
  • Tips on using tools like Asana and Google Calendar to stay organized
  • Practical advice for balancing work and life


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> No Ep 244: Get Your Business ORGANIZED w/ Tracy Hoth 244 244 Ep 244: Get Your Business ORGANIZED w/ Tracy Hoth full a3b87adf-5fa5-4810-9690-e98b9ec4bbd9 https://share.transistor.fm/s/b27d7713 In today's episode, I have an enlightening conversation with Tracy Hoth, a seasoned professional organizer and certified life coach. Tracy shares her secrets to transforming chaos into order, covering essential areas of business organization. We discuss how your mindset can make or break your organizational efforts, and Tracy reveals strategies for taming your digital clutter and creating an efficient digital workspace. She provides practical tips for optimizing your schedule and making the most of your time. Additionally, Tracy shares insights on how to organize your business assets for maximum productivity and streamline your operations with effective processes. Throughout our conversation, Tracy offers a wealth of personal anecdotes, actionable tips, and tried-and-true strategies to help you streamline your business operations and reclaim your time. Whether you're drowning in digital files or struggling with time management, this episode is packed with insights that will help you take control and get organized.

Listen to the full episode to hear:

  • How to develop a mindset that supports effective organization.
  • Strategies for managing and organizing digital files efficiently.
  • Practical tips for optimizing time management and scheduling.
  • Insights on organizing business assets and streamlining operations.

FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> In today's episode, I have an enlightening conversation with Tracy Hoth, a seasoned professional organizer and certified life coach. Tracy shares her secrets to transforming chaos into order, covering essential areas of business organization. We discuss how your mindset can make or break your organizational efforts, and Tracy reveals strategies for taming your digital clutter and creating an efficient digital workspace. She provides practical tips for optimizing your schedule and making the most of your time. Additionally, Tracy shares insights on how to organize your business assets for maximum productivity and streamline your operations with effective processes. Throughout our conversation, Tracy offers a wealth of personal anecdotes, actionable tips, and tried-and-true strategies to help you streamline your business operations and reclaim your time. Whether you're drowning in digital files or struggling with time management, this episode is packed with insights that will help you take control and get organized.

Listen to the full episode to hear:

  • How to develop a mindset that supports effective organization.
  • Strategies for managing and organizing digital files efficiently.
  • Practical tips for optimizing time management and scheduling.
  • Insights on organizing business assets and streamlining operations.

FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Tue, 24 Sep 2024 11:00:00 -0400 Gillian Perkins Gillian Perkins 2997 In today's episode, I have an enlightening conversation with Tracy Hoth, a seasoned professional organizer and certified life coach. Tracy shares her secrets to transforming chaos into order, covering essential areas of business organization. We discuss how your mindset can make or break your organizational efforts, and Tracy reveals strategies for taming your digital clutter and creating an efficient digital workspace. She provides practical tips for optimizing your schedule and making the most of your time. Additionally, Tracy shares insights on how to organize your business assets for maximum productivity and streamline your operations with effective processes. Throughout our conversation, Tracy offers a wealth of personal anecdotes, actionable tips, and tried-and-true strategies to help you streamline your business operations and reclaim your time. Whether you're drowning in digital files or struggling with time management, this episode is packed with insights that will help you take control and get organized.

Listen to the full episode to hear:

  • How to develop a mindset that supports effective organization.
  • Strategies for managing and organizing digital files efficiently.
  • Practical tips for optimizing time management and scheduling.
  • Insights on organizing business assets and streamlining operations.

FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> No Ep 243: How to Make Your First $10,000+ Online 243 243 Ep 243: How to Make Your First $10,000+ Online full e7901b91-6524-4591-8297-a9121df0cdc6 https://share.transistor.fm/s/4e8353dc In today's episode, I’m interviewed by Brian Luebben. We dive into Brian's inspiring journey from being a corporate employee to becoming a successful entrepreneur with two seven-figure businesses. We discuss topics like scaling online businesses, generating passive income, and the challenges that come with rapid business growth. I also share some of my own strategies and experiences, such as creating a membership program, the importance of webinars, and how to structure them effectively. You’ll get valuable insights on how to start and grow an online business, make the most of your webinars, and turn leads into sales. 


Listen to the full episode to hear:


  • Brian's journey from corporate employee to seven-figure entrepreneur
  • Strategies for scaling online businesses and generating passive income
  • Tips for creating and structuring effective webinars
  • An introduction to my 100k Method and automated sales funnel strategies

FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:


]]> In today's episode, I’m interviewed by Brian Luebben. We dive into Brian's inspiring journey from being a corporate employee to becoming a successful entrepreneur with two seven-figure businesses. We discuss topics like scaling online businesses, generating passive income, and the challenges that come with rapid business growth. I also share some of my own strategies and experiences, such as creating a membership program, the importance of webinars, and how to structure them effectively. You’ll get valuable insights on how to start and grow an online business, make the most of your webinars, and turn leads into sales. 


Listen to the full episode to hear:


  • Brian's journey from corporate employee to seven-figure entrepreneur
  • Strategies for scaling online businesses and generating passive income
  • Tips for creating and structuring effective webinars
  • An introduction to my 100k Method and automated sales funnel strategies

FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:


]]> Tue, 17 Sep 2024 11:00:00 -0400 Gillian Perkins Gillian Perkins 2449 In today's episode, I’m interviewed by Brian Luebben. We dive into Brian's inspiring journey from being a corporate employee to becoming a successful entrepreneur with two seven-figure businesses. We discuss topics like scaling online businesses, generating passive income, and the challenges that come with rapid business growth. I also share some of my own strategies and experiences, such as creating a membership program, the importance of webinars, and how to structure them effectively. You’ll get valuable insights on how to start and grow an online business, make the most of your webinars, and turn leads into sales. 


Listen to the full episode to hear:


  • Brian's journey from corporate employee to seven-figure entrepreneur
  • Strategies for scaling online businesses and generating passive income
  • Tips for creating and structuring effective webinars
  • An introduction to my 100k Method and automated sales funnel strategies

FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:


]]> No Ep 242: The EASIEST Way to Sell Premium Coaching Programs (w/ John Meese) 242 242 Ep 242: The EASIEST Way to Sell Premium Coaching Programs (w/ John Meese) full ff293cfd-bf16-4690-ac02-468400ca0ab5 https://share.transistor.fm/s/7c70453e In this episode, I sit down with John Meese to talk about how you can sell premium coaching programs through free "serve calls." John shares his inspiring journey—from working as an economist to collaborating with Michael Hyatt, writing bestselling books, and building a successful business. He explains the idea behind serve calls, which are high-impact, empathetic coaching conversations that help sell premium programs priced at $1,000 or more. John also walks us through his six-step serve call framework and gives practical advice on staying authentic during sales calls. Plus, we hear some amazing success stories from his clients who have used this strategy to grow their businesses.


Listen to the full episode to hear:

  • How to use free "serve calls" to sell high-ticket coaching programs
  • John Meese’s six-step framework for running effective serve calls
  • Tips for staying authentic and empathetic during sales conversations
  • Real-life success stories of clients who grew their businesses using this strategy


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> In this episode, I sit down with John Meese to talk about how you can sell premium coaching programs through free "serve calls." John shares his inspiring journey—from working as an economist to collaborating with Michael Hyatt, writing bestselling books, and building a successful business. He explains the idea behind serve calls, which are high-impact, empathetic coaching conversations that help sell premium programs priced at $1,000 or more. John also walks us through his six-step serve call framework and gives practical advice on staying authentic during sales calls. Plus, we hear some amazing success stories from his clients who have used this strategy to grow their businesses.


Listen to the full episode to hear:

  • How to use free "serve calls" to sell high-ticket coaching programs
  • John Meese’s six-step framework for running effective serve calls
  • Tips for staying authentic and empathetic during sales conversations
  • Real-life success stories of clients who grew their businesses using this strategy


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Tue, 10 Sep 2024 11:00:00 -0400 Gillian Perkins Gillian Perkins 3451 In this episode, I sit down with John Meese to talk about how you can sell premium coaching programs through free "serve calls." John shares his inspiring journey—from working as an economist to collaborating with Michael Hyatt, writing bestselling books, and building a successful business. He explains the idea behind serve calls, which are high-impact, empathetic coaching conversations that help sell premium programs priced at $1,000 or more. John also walks us through his six-step serve call framework and gives practical advice on staying authentic during sales calls. Plus, we hear some amazing success stories from his clients who have used this strategy to grow their businesses.


Listen to the full episode to hear:

  • How to use free "serve calls" to sell high-ticket coaching programs
  • John Meese’s six-step framework for running effective serve calls
  • Tips for staying authentic and empathetic during sales conversations
  • Real-life success stories of clients who grew their businesses using this strategy


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> No Ep 241: my plan to earn a million dollars in 2025 241 241 Ep 241: my plan to earn a million dollars in 2025 full fa90faa3-438b-45bc-aa00-a8b81421afe8 https://share.transistor.fm/s/fd8bda9b In this episode, I’m sharing my plan to grow my digital brand to earn a million dollars in 2025. I’ll walk you through the strategies I’m using, including how I’m leveraging multiple revenue streams like my coaching program, membership, and courses. I’ll also break down the specific steps and calculations I’ve mapped out to reach this financial goal. Plus, I’ll explain why building trust with lower-cost products is crucial for driving conversions to my higher-ticket offers.

Listen to the full episode to hear:

  • The detailed plan and strategies I’m using to grow my digital brand to a million dollars in 2025.
  • How I’m diversifying my income with coaching, membership, and online courses.
  • The specific steps and calculations I’ve mapped out to reach my financial goals.
  • Why building trust with affordable products is key to boosting sales of higher-priced offers.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> In this episode, I’m sharing my plan to grow my digital brand to earn a million dollars in 2025. I’ll walk you through the strategies I’m using, including how I’m leveraging multiple revenue streams like my coaching program, membership, and courses. I’ll also break down the specific steps and calculations I’ve mapped out to reach this financial goal. Plus, I’ll explain why building trust with lower-cost products is crucial for driving conversions to my higher-ticket offers.

Listen to the full episode to hear:

  • The detailed plan and strategies I’m using to grow my digital brand to a million dollars in 2025.
  • How I’m diversifying my income with coaching, membership, and online courses.
  • The specific steps and calculations I’ve mapped out to reach my financial goals.
  • Why building trust with affordable products is key to boosting sales of higher-priced offers.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Tue, 03 Sep 2024 11:00:00 -0400 Gillian Perkins Gillian Perkins 546 In this episode, I’m sharing my plan to grow my digital brand to earn a million dollars in 2025. I’ll walk you through the strategies I’m using, including how I’m leveraging multiple revenue streams like my coaching program, membership, and courses. I’ll also break down the specific steps and calculations I’ve mapped out to reach this financial goal. Plus, I’ll explain why building trust with lower-cost products is crucial for driving conversions to my higher-ticket offers.

Listen to the full episode to hear:

  • The detailed plan and strategies I’m using to grow my digital brand to a million dollars in 2025.
  • How I’m diversifying my income with coaching, membership, and online courses.
  • The specific steps and calculations I’ve mapped out to reach my financial goals.
  • Why building trust with affordable products is key to boosting sales of higher-priced offers.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> No Ep 240: How to Make Selling Feel SO, SO GOOD 240 240 Ep 240: How to Make Selling Feel SO, SO GOOD full 5853de16-1b9b-4a5d-a974-d4fcac58e2d3 https://share.transistor.fm/s/5169c198 In today's episode, I’m chatting with Gabe Cox about the concept of “Win-Win Marketing.” We dive into why prioritizing value for your audience, instead of focusing on quick sales, can actually help you build stronger relationships and achieve long-term success. We discuss strategies like content creation, webinars, and email sequences that nurture those relationships and lead to higher conversion rates. Ready to learn how to build lasting relationships and increase conversions through value-driven marketing? Tune in now to discover actionable strategies you can start using today!


Listen to the full episode to hear:

  • Why focusing on audience value leads to better long-term results than chasing quick sales.
  • Strategies for building stronger relationships through content, webinars, and email sequences.
  • How “Win-Win Marketing” can boost your conversion rates by prioritizing trust and connection.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> In today's episode, I’m chatting with Gabe Cox about the concept of “Win-Win Marketing.” We dive into why prioritizing value for your audience, instead of focusing on quick sales, can actually help you build stronger relationships and achieve long-term success. We discuss strategies like content creation, webinars, and email sequences that nurture those relationships and lead to higher conversion rates. Ready to learn how to build lasting relationships and increase conversions through value-driven marketing? Tune in now to discover actionable strategies you can start using today!


Listen to the full episode to hear:

  • Why focusing on audience value leads to better long-term results than chasing quick sales.
  • Strategies for building stronger relationships through content, webinars, and email sequences.
  • How “Win-Win Marketing” can boost your conversion rates by prioritizing trust and connection.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Tue, 27 Aug 2024 11:00:00 -0400 Gillian Perkins Gillian Perkins 2767 In today's episode, I’m chatting with Gabe Cox about the concept of “Win-Win Marketing.” We dive into why prioritizing value for your audience, instead of focusing on quick sales, can actually help you build stronger relationships and achieve long-term success. We discuss strategies like content creation, webinars, and email sequences that nurture those relationships and lead to higher conversion rates. Ready to learn how to build lasting relationships and increase conversions through value-driven marketing? Tune in now to discover actionable strategies you can start using today!


Listen to the full episode to hear:

  • Why focusing on audience value leads to better long-term results than chasing quick sales.
  • Strategies for building stronger relationships through content, webinars, and email sequences.
  • How “Win-Win Marketing” can boost your conversion rates by prioritizing trust and connection.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> No Ep 239: How to Making Writing for Your Next Launch Almost Effortless with "Verbatim Messaging" 239 239 Ep 239: How to Making Writing for Your Next Launch Almost Effortless with "Verbatim Messaging" full 7f1b87a7-6592-4e7a-8b19-482a939f25aa https://share.transistor.fm/s/eebab33e In this episode, I’m joined by success coach Gabe Cox to dig deep into one of the most effective strategies for writing copy that truly resonates: verbatim messaging. We’re breaking down how using your customers’ exact words—not just guessing at what they want—can lead to major boosts in your conversion rates. I’ll also walk you through the DMO framework (Desires, Motivations, Obstacles) that I rely on to uncover those golden insights directly from your audience. If you’ve ever struggled to connect with your customers or feel like your messaging is falling flat, this episode is packed with actionable tips to help you turn things around.

Listen to the full episode to hear:

  • How verbatim messaging can transform your copy by using your customers’ exact words.
  • An introduction to the 100k method and how it leverages customer language to boost conversions.
  • A step-by-step breakdown of the DMO framework (Desires, Motivations, Obstacles) for gathering valuable customer insights.
  • Practical tips for better understanding your audience and crafting messages that truly resonate.

FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> In this episode, I’m joined by success coach Gabe Cox to dig deep into one of the most effective strategies for writing copy that truly resonates: verbatim messaging. We’re breaking down how using your customers’ exact words—not just guessing at what they want—can lead to major boosts in your conversion rates. I’ll also walk you through the DMO framework (Desires, Motivations, Obstacles) that I rely on to uncover those golden insights directly from your audience. If you’ve ever struggled to connect with your customers or feel like your messaging is falling flat, this episode is packed with actionable tips to help you turn things around.

Listen to the full episode to hear:

  • How verbatim messaging can transform your copy by using your customers’ exact words.
  • An introduction to the 100k method and how it leverages customer language to boost conversions.
  • A step-by-step breakdown of the DMO framework (Desires, Motivations, Obstacles) for gathering valuable customer insights.
  • Practical tips for better understanding your audience and crafting messages that truly resonate.

FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> Tue, 20 Aug 2024 11:00:00 -0400 Gillian Perkins Gillian Perkins 1407 In this episode, I’m joined by success coach Gabe Cox to dig deep into one of the most effective strategies for writing copy that truly resonates: verbatim messaging. We’re breaking down how using your customers’ exact words—not just guessing at what they want—can lead to major boosts in your conversion rates. I’ll also walk you through the DMO framework (Desires, Motivations, Obstacles) that I rely on to uncover those golden insights directly from your audience. If you’ve ever struggled to connect with your customers or feel like your messaging is falling flat, this episode is packed with actionable tips to help you turn things around.

Listen to the full episode to hear:

  • How verbatim messaging can transform your copy by using your customers’ exact words.
  • An introduction to the 100k method and how it leverages customer language to boost conversions.
  • A step-by-step breakdown of the DMO framework (Desires, Motivations, Obstacles) for gathering valuable customer insights.
  • Practical tips for better understanding your audience and crafting messages that truly resonate.

FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> No Ep 238: How to Use "Incremental Validation" to Make Success Inevitable 238 238 Ep 238: How to Use "Incremental Validation" to Make Success Inevitable full beaa6e4f-aae9-45ec-aeb5-910143d0772d https://share.transistor.fm/s/9b72ad30 In this episode of Work Less, Earn More, I sit down with Gabe Cox to explore a game-changing strategy we use in our programs—incremental validation. This approach is crucial for ensuring the success of our students as they build their businesses. We break down why it's so important to validate each step when creating funnels and launching new products. From truly understanding what your customers want to fine-tuning your marketing strategies, we share actionable insights on how incremental validation can transform your approach. Whether you're just starting out or looking to optimize your existing processes, this episode offers practical advice you can start implementing right away.



Listen to the full episode to hear:

  • How to apply incremental validation to build successful funnels and launch products.
  • Proven strategies to ensure each step in your process is validated for success.
  • The importance of understanding customer demands at every stage.
  • Practical tips for optimizing your marketing strategies with incremental validation.

FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> In this episode of Work Less, Earn More, I sit down with Gabe Cox to explore a game-changing strategy we use in our programs—incremental validation. This approach is crucial for ensuring the success of our students as they build their businesses. We break down why it's so important to validate each step when creating funnels and launching new products. From truly understanding what your customers want to fine-tuning your marketing strategies, we share actionable insights on how incremental validation can transform your approach. Whether you're just starting out or looking to optimize your existing processes, this episode offers practical advice you can start implementing right away.



Listen to the full episode to hear:

  • How to apply incremental validation to build successful funnels and launch products.
  • Proven strategies to ensure each step in your process is validated for success.
  • The importance of understanding customer demands at every stage.
  • Practical tips for optimizing your marketing strategies with incremental validation.

FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> Tue, 13 Aug 2024 11:00:00 -0400 Gillian Perkins Gillian Perkins 2437 In this episode of Work Less, Earn More, I sit down with Gabe Cox to explore a game-changing strategy we use in our programs—incremental validation. This approach is crucial for ensuring the success of our students as they build their businesses. We break down why it's so important to validate each step when creating funnels and launching new products. From truly understanding what your customers want to fine-tuning your marketing strategies, we share actionable insights on how incremental validation can transform your approach. Whether you're just starting out or looking to optimize your existing processes, this episode offers practical advice you can start implementing right away.



Listen to the full episode to hear:

  • How to apply incremental validation to build successful funnels and launch products.
  • Proven strategies to ensure each step in your process is validated for success.
  • The importance of understanding customer demands at every stage.
  • Practical tips for optimizing your marketing strategies with incremental validation.

FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> No Ep 237: how to get people to OBSESSIVELY ENGAGE with your content online 237 237 Ep 237: how to get people to OBSESSIVELY ENGAGE with your content online full 93e77c29-a791-4821-b4a7-105feb7f6890 https://share.transistor.fm/s/2bd349fa In this episode, I delve into the challenges of engaging audiences with online content. I explain the delicate balance between appearing too corporate and too casual, emphasizing the importance of presenting an authentic persona that resonates with viewers. I also highlight the power of being controversial and honest to drive engagement. Additionally, I provide details on a free training I offer to help entrepreneurs scale their businesses through effective sales funnels.


Listen to the full episode to hear:

  • Discussing the challenges of engaging online audiences
  • Balancing between appearing too corporate and too casual
  • Emphasizing the power of authenticity, controversy, and honesty to drive engagement
  • Offering details on a free training to help entrepreneurs scale their businesses through effective sales funnels


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> In this episode, I delve into the challenges of engaging audiences with online content. I explain the delicate balance between appearing too corporate and too casual, emphasizing the importance of presenting an authentic persona that resonates with viewers. I also highlight the power of being controversial and honest to drive engagement. Additionally, I provide details on a free training I offer to help entrepreneurs scale their businesses through effective sales funnels.


Listen to the full episode to hear:

  • Discussing the challenges of engaging online audiences
  • Balancing between appearing too corporate and too casual
  • Emphasizing the power of authenticity, controversy, and honesty to drive engagement
  • Offering details on a free training to help entrepreneurs scale their businesses through effective sales funnels


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Tue, 06 Aug 2024 11:00:00 -0400 Gillian Perkins Gillian Perkins 816 In this episode, I delve into the challenges of engaging audiences with online content. I explain the delicate balance between appearing too corporate and too casual, emphasizing the importance of presenting an authentic persona that resonates with viewers. I also highlight the power of being controversial and honest to drive engagement. Additionally, I provide details on a free training I offer to help entrepreneurs scale their businesses through effective sales funnels.


Listen to the full episode to hear:

  • Discussing the challenges of engaging online audiences
  • Balancing between appearing too corporate and too casual
  • Emphasizing the power of authenticity, controversy, and honesty to drive engagement
  • Offering details on a free training to help entrepreneurs scale their businesses through effective sales funnels


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> No Ep 236: How (and WHY) I've changed my COURSE PRICES over the years with Gabe Cox 236 236 Ep 236: How (and WHY) I've changed my COURSE PRICES over the years with Gabe Cox full 978aa376-3b39-48a8-a51b-21be6dd0001d https://share.transistor.fm/s/b6ccdbdc In this episode, I'm joined by my business colleague Gabe Cox to explore the evolution of course pricing. We delve into the reasons behind these changes, the context influencing them, and strategic takeaways for effectively pricing digital products. From my initial flops to our successful six-figure strategies, Gabe and I share invaluable insights on incremental validation, audience engagement, and balancing value with affordability.


Listen to the full episode to hear:

  • The reasons and context behind changes in course pricing over the years.
  • Strategies for effectively pricing digital products.
  • Insights from initial failures to successful six-figure strategies.
  • Tips on incremental validation, audience engagement, and balancing value with affordability.


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> In this episode, I'm joined by my business colleague Gabe Cox to explore the evolution of course pricing. We delve into the reasons behind these changes, the context influencing them, and strategic takeaways for effectively pricing digital products. From my initial flops to our successful six-figure strategies, Gabe and I share invaluable insights on incremental validation, audience engagement, and balancing value with affordability.


Listen to the full episode to hear:

  • The reasons and context behind changes in course pricing over the years.
  • Strategies for effectively pricing digital products.
  • Insights from initial failures to successful six-figure strategies.
  • Tips on incremental validation, audience engagement, and balancing value with affordability.


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> Tue, 30 Jul 2024 11:00:00 -0400 Gillian Perkins Gillian Perkins 2422 In this episode, I'm joined by my business colleague Gabe Cox to explore the evolution of course pricing. We delve into the reasons behind these changes, the context influencing them, and strategic takeaways for effectively pricing digital products. From my initial flops to our successful six-figure strategies, Gabe and I share invaluable insights on incremental validation, audience engagement, and balancing value with affordability.


Listen to the full episode to hear:

  • The reasons and context behind changes in course pricing over the years.
  • Strategies for effectively pricing digital products.
  • Insights from initial failures to successful six-figure strategies.
  • Tips on incremental validation, audience engagement, and balancing value with affordability.


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> No Ep 235: Attracting Customers & Growing Your Audience with Jenna Colavito 235 235 Ep 235: Attracting Customers & Growing Your Audience with Jenna Colavito full d6f0da83-d42a-49d5-9ded-e085e7fd588c https://share.transistor.fm/s/64901bb5 In this episode of Work Less, Earn More, host Gillian Perkins welcomes back Jenna Colavito, a successful Validate student who has recently launched her course, "Intro to Adulthood." Reflecting on her journey, Jenna discusses the validation process, her initial success, and seeks Gillian's advice on scaling her course into a sustainable and consistent stream of income. The episode delves deep into various organic marketing strategies, the benefits of long-form content, and offers practical tips for new entrepreneurs and course creators.


Listen to the full episode to hear:

  • Jenna Colavito's journey from Validate student to launching her course, "Intro to Adulthood."
  • Insights into the validation process and achieving initial success.
  • Gillian's advice on scaling a course into a sustainable and consistent income stream.
  • Practical tips on organic marketing strategies and the benefits of long-form content for new entrepreneurs and course creators.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> In this episode of Work Less, Earn More, host Gillian Perkins welcomes back Jenna Colavito, a successful Validate student who has recently launched her course, "Intro to Adulthood." Reflecting on her journey, Jenna discusses the validation process, her initial success, and seeks Gillian's advice on scaling her course into a sustainable and consistent stream of income. The episode delves deep into various organic marketing strategies, the benefits of long-form content, and offers practical tips for new entrepreneurs and course creators.


Listen to the full episode to hear:

  • Jenna Colavito's journey from Validate student to launching her course, "Intro to Adulthood."
  • Insights into the validation process and achieving initial success.
  • Gillian's advice on scaling a course into a sustainable and consistent income stream.
  • Practical tips on organic marketing strategies and the benefits of long-form content for new entrepreneurs and course creators.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Tue, 23 Jul 2024 11:00:00 -0400 Gillian Perkins Gillian Perkins 2819 In this episode of Work Less, Earn More, host Gillian Perkins welcomes back Jenna Colavito, a successful Validate student who has recently launched her course, "Intro to Adulthood." Reflecting on her journey, Jenna discusses the validation process, her initial success, and seeks Gillian's advice on scaling her course into a sustainable and consistent stream of income. The episode delves deep into various organic marketing strategies, the benefits of long-form content, and offers practical tips for new entrepreneurs and course creators.


Listen to the full episode to hear:

  • Jenna Colavito's journey from Validate student to launching her course, "Intro to Adulthood."
  • Insights into the validation process and achieving initial success.
  • Gillian's advice on scaling a course into a sustainable and consistent income stream.
  • Practical tips on organic marketing strategies and the benefits of long-form content for new entrepreneurs and course creators.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> No Ep 234: SEO for course creators (interview with Kate Toon) 234 234 Ep 234: SEO for course creators (interview with Kate Toon) full bed83431-d31b-4e35-84ac-38b1fd581651 https://share.transistor.fm/s/84d3e21a In today's episode, I had the pleasure of diving deep into the world of SEO with the incredibly knowledgeable Kate Toon. We delved into strategies for effectively promoting online courses through content marketing and search engine optimization. Kate emphasized the importance of grasping search intents, conducting meticulous keyword research, and crafting top-notch, captivating content tailored to the informational and investigational needs of potential buyers.


Our conversation spanned the current and future landscape of SEO, touching on the implications of AI-generated content and offering practical advice on content creation frequency. Kate walked me through the step-by-step process of keyword research, illuminating how to write content that secures a place on Google's rankings, and shed light on the significance of domain authority and backlinks.


Furthermore, Kate shared valuable insights into the ongoing evolution of SEO, highlighting the pivotal role of brand and personal connection in content marketing. She also provided invaluable tips for amplifying and maintaining website content to ensure consistent SEO success.


Listen to the full episode to hear:

  • Insight into effective strategies for promoting online courses through SEO and content marketing.
  • Understanding the importance of search intents, keyword research, and high-quality content creation.
  • Practical advice on optimizing website content to rank higher on Google and improve SEO performance.
  • Valuable insights into the evolving landscape of SEO, including the impact of AI-generated content and the role of brand and personal connection in content marketing.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> In today's episode, I had the pleasure of diving deep into the world of SEO with the incredibly knowledgeable Kate Toon. We delved into strategies for effectively promoting online courses through content marketing and search engine optimization. Kate emphasized the importance of grasping search intents, conducting meticulous keyword research, and crafting top-notch, captivating content tailored to the informational and investigational needs of potential buyers.


Our conversation spanned the current and future landscape of SEO, touching on the implications of AI-generated content and offering practical advice on content creation frequency. Kate walked me through the step-by-step process of keyword research, illuminating how to write content that secures a place on Google's rankings, and shed light on the significance of domain authority and backlinks.


Furthermore, Kate shared valuable insights into the ongoing evolution of SEO, highlighting the pivotal role of brand and personal connection in content marketing. She also provided invaluable tips for amplifying and maintaining website content to ensure consistent SEO success.


Listen to the full episode to hear:

  • Insight into effective strategies for promoting online courses through SEO and content marketing.
  • Understanding the importance of search intents, keyword research, and high-quality content creation.
  • Practical advice on optimizing website content to rank higher on Google and improve SEO performance.
  • Valuable insights into the evolving landscape of SEO, including the impact of AI-generated content and the role of brand and personal connection in content marketing.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Tue, 16 Jul 2024 11:00:00 -0400 Gillian Perkins Gillian Perkins 3129 In today's episode, I had the pleasure of diving deep into the world of SEO with the incredibly knowledgeable Kate Toon. We delved into strategies for effectively promoting online courses through content marketing and search engine optimization. Kate emphasized the importance of grasping search intents, conducting meticulous keyword research, and crafting top-notch, captivating content tailored to the informational and investigational needs of potential buyers.


Our conversation spanned the current and future landscape of SEO, touching on the implications of AI-generated content and offering practical advice on content creation frequency. Kate walked me through the step-by-step process of keyword research, illuminating how to write content that secures a place on Google's rankings, and shed light on the significance of domain authority and backlinks.


Furthermore, Kate shared valuable insights into the ongoing evolution of SEO, highlighting the pivotal role of brand and personal connection in content marketing. She also provided invaluable tips for amplifying and maintaining website content to ensure consistent SEO success.


Listen to the full episode to hear:

  • Insight into effective strategies for promoting online courses through SEO and content marketing.
  • Understanding the importance of search intents, keyword research, and high-quality content creation.
  • Practical advice on optimizing website content to rank higher on Google and improve SEO performance.
  • Valuable insights into the evolving landscape of SEO, including the impact of AI-generated content and the role of brand and personal connection in content marketing.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> No Ep 233: How to Start an Online Business in 2024 233 233 Ep 233: How to Start an Online Business in 2024 full bb1116b6-effe-4b7d-a582-b4e7319d70ae https://share.transistor.fm/s/33206512 In this episode, I, Gillian Perkins, an experienced online business strategist, share a comprehensive guide on the seven essential steps to start and grow a successful online business. I emphasize the importance of selecting a business idea, conducting market research, writing a simple business plan, and performing a beta launch. I also cover crucial administrative steps, strategies for finding customers, and scaling the business effectively. Throughout the episode, I offer practical insights, free resources, and encourage you to take action towards your entrepreneurial goals.


Listen to the full episode to hear:

  • How to choose the right business idea and conduct effective market research.
  • Steps to write a simple and actionable business plan.
  • Tips for performing a successful beta launch.
  • Strategies for finding customers and scaling your business effectively.


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> In this episode, I, Gillian Perkins, an experienced online business strategist, share a comprehensive guide on the seven essential steps to start and grow a successful online business. I emphasize the importance of selecting a business idea, conducting market research, writing a simple business plan, and performing a beta launch. I also cover crucial administrative steps, strategies for finding customers, and scaling the business effectively. Throughout the episode, I offer practical insights, free resources, and encourage you to take action towards your entrepreneurial goals.


Listen to the full episode to hear:

  • How to choose the right business idea and conduct effective market research.
  • Steps to write a simple and actionable business plan.
  • Tips for performing a successful beta launch.
  • Strategies for finding customers and scaling your business effectively.


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> Tue, 09 Jul 2024 11:00:00 -0400 Gillian Perkins Gillian Perkins 1098 In this episode, I, Gillian Perkins, an experienced online business strategist, share a comprehensive guide on the seven essential steps to start and grow a successful online business. I emphasize the importance of selecting a business idea, conducting market research, writing a simple business plan, and performing a beta launch. I also cover crucial administrative steps, strategies for finding customers, and scaling the business effectively. Throughout the episode, I offer practical insights, free resources, and encourage you to take action towards your entrepreneurial goals.


Listen to the full episode to hear:

  • How to choose the right business idea and conduct effective market research.
  • Steps to write a simple and actionable business plan.
  • Tips for performing a successful beta launch.
  • Strategies for finding customers and scaling your business effectively.


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> No Ep 232: how to "listen to your audience" when you DON'T HAVE an audience 232 232 Ep 232: how to "listen to your audience" when you DON'T HAVE an audience full 3b254580-15c2-4738-9eba-b50496461946 https://share.transistor.fm/s/4928449f In this episode, I delve into how to create content and products that resonate with your audience, even if you currently don't have one. I outline four key strategies: using your former self as a target market, leveraging feedback from your friends and family, gradually growing and engaging with a small audience, and analyzing other creators' audiences. I share my personal journey of starting a successful YouTube channel, provide examples and actionable tips, and invite you to my free workshop and podcast series for further guidance.


Listen to the full episode to hear:

  • How to use your former self as a target market for your content and products.
  • Ways to leverage feedback from friends and family to refine your offerings.
  • Tips on gradually growing and engaging with a small audience.
  • Methods for analyzing other creators' audiences to better understand what works.


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> In this episode, I delve into how to create content and products that resonate with your audience, even if you currently don't have one. I outline four key strategies: using your former self as a target market, leveraging feedback from your friends and family, gradually growing and engaging with a small audience, and analyzing other creators' audiences. I share my personal journey of starting a successful YouTube channel, provide examples and actionable tips, and invite you to my free workshop and podcast series for further guidance.


Listen to the full episode to hear:

  • How to use your former self as a target market for your content and products.
  • Ways to leverage feedback from friends and family to refine your offerings.
  • Tips on gradually growing and engaging with a small audience.
  • Methods for analyzing other creators' audiences to better understand what works.


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> Tue, 02 Jul 2024 11:00:00 -0400 Gillian Perkins Gillian Perkins 717 In this episode, I delve into how to create content and products that resonate with your audience, even if you currently don't have one. I outline four key strategies: using your former self as a target market, leveraging feedback from your friends and family, gradually growing and engaging with a small audience, and analyzing other creators' audiences. I share my personal journey of starting a successful YouTube channel, provide examples and actionable tips, and invite you to my free workshop and podcast series for further guidance.


Listen to the full episode to hear:

  • How to use your former self as a target market for your content and products.
  • Ways to leverage feedback from friends and family to refine your offerings.
  • Tips on gradually growing and engaging with a small audience.
  • Methods for analyzing other creators' audiences to better understand what works.


FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> No Ep 231: How One Woman Earns $20,000 in Just 2 Hours/Month (with Debbie Duffy) 231 231 Ep 231: How One Woman Earns $20,000 in Just 2 Hours/Month (with Debbie Duffy) full 9b141bed-2725-45dc-808b-e8d06eb6de9b https://share.transistor.fm/s/b03feeab In today's episode, we have an inspiring conversation with Debbie Duffy, a visionary entrepreneur who recently sold her multimillion-dollar court reporting firm. Debbie takes us through her incredible journey of starting and expanding a membership network tailored specifically for court reporting firm owners. What's truly remarkable is that she launched this membership without an existing audience and rapidly grew it to 300 members. Join us as Debbie shares her insights and strategies for achieving such impressive success.


Listen to the full episode to hear:

  • How Debbie Duffy successfully launched a membership for court reporting firm owners without an initial audience.
  • Effective marketing strategies to grow a niche membership to 300 members quickly.
  • The benefits and importance of targeting a specific, narrow industry for business success.
  • Insights into managing a lucrative side hustle with minimal time commitment.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

Instagram: @GillianZPerkins

]]> In today's episode, we have an inspiring conversation with Debbie Duffy, a visionary entrepreneur who recently sold her multimillion-dollar court reporting firm. Debbie takes us through her incredible journey of starting and expanding a membership network tailored specifically for court reporting firm owners. What's truly remarkable is that she launched this membership without an existing audience and rapidly grew it to 300 members. Join us as Debbie shares her insights and strategies for achieving such impressive success.


Listen to the full episode to hear:

  • How Debbie Duffy successfully launched a membership for court reporting firm owners without an initial audience.
  • Effective marketing strategies to grow a niche membership to 300 members quickly.
  • The benefits and importance of targeting a specific, narrow industry for business success.
  • Insights into managing a lucrative side hustle with minimal time commitment.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

Instagram: @GillianZPerkins

]]> Tue, 25 Jun 2024 11:00:00 -0400 Gillian Perkins Gillian Perkins 1214 In today's episode, we have an inspiring conversation with Debbie Duffy, a visionary entrepreneur who recently sold her multimillion-dollar court reporting firm. Debbie takes us through her incredible journey of starting and expanding a membership network tailored specifically for court reporting firm owners. What's truly remarkable is that she launched this membership without an existing audience and rapidly grew it to 300 members. Join us as Debbie shares her insights and strategies for achieving such impressive success.


Listen to the full episode to hear:

  • How Debbie Duffy successfully launched a membership for court reporting firm owners without an initial audience.
  • Effective marketing strategies to grow a niche membership to 300 members quickly.
  • The benefits and importance of targeting a specific, narrow industry for business success.
  • Insights into managing a lucrative side hustle with minimal time commitment.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

Instagram: @GillianZPerkins

]]> No Ep 230: Meet the Scriptwriter Behind YouTube's Biggest Channels (Interview with George Blackman) 230 230 Ep 230: Meet the Scriptwriter Behind YouTube's Biggest Channels (Interview with George Blackman) full 48100216-452d-4114-a333-8a2da3ad9b1e https://share.transistor.fm/s/9fdef229 In this episode, I had the pleasure of interviewing George Blackman, the brilliant scriptwriter behind popular YouTube channels like Ali Abdaal, Mike Shaikh, Creator Booth, Noah Kagan, and others. George shared his formula for crafting viral videos, offering invaluable insights on scriptwriting, audience engagement, structuring content, and creating compelling hooks. Throughout our conversation, he provided a wealth of tips for YouTubers on writing engaging scripts that consistently attract viewers and help grow their channels.


Listen to the full episode to hear:

  • George Blackman's formula for crafting viral YouTube videos.
  • Tips on engaging your audience through effective scriptwriting.
  • Strategies for structuring content to maintain viewer interest.
  • Techniques for creating compelling hooks to attract more viewers.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> In this episode, I had the pleasure of interviewing George Blackman, the brilliant scriptwriter behind popular YouTube channels like Ali Abdaal, Mike Shaikh, Creator Booth, Noah Kagan, and others. George shared his formula for crafting viral videos, offering invaluable insights on scriptwriting, audience engagement, structuring content, and creating compelling hooks. Throughout our conversation, he provided a wealth of tips for YouTubers on writing engaging scripts that consistently attract viewers and help grow their channels.


Listen to the full episode to hear:

  • George Blackman's formula for crafting viral YouTube videos.
  • Tips on engaging your audience through effective scriptwriting.
  • Strategies for structuring content to maintain viewer interest.
  • Techniques for creating compelling hooks to attract more viewers.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Tue, 18 Jun 2024 11:00:00 -0400 Gillian Perkins Gillian Perkins 2545 In this episode, I had the pleasure of interviewing George Blackman, the brilliant scriptwriter behind popular YouTube channels like Ali Abdaal, Mike Shaikh, Creator Booth, Noah Kagan, and others. George shared his formula for crafting viral videos, offering invaluable insights on scriptwriting, audience engagement, structuring content, and creating compelling hooks. Throughout our conversation, he provided a wealth of tips for YouTubers on writing engaging scripts that consistently attract viewers and help grow their channels.


Listen to the full episode to hear:

  • George Blackman's formula for crafting viral YouTube videos.
  • Tips on engaging your audience through effective scriptwriting.
  • Strategies for structuring content to maintain viewer interest.
  • Techniques for creating compelling hooks to attract more viewers.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> No Ep 229: The #1 Way To Rapidly Grow Your Online Course Business Past The Million Dollar Mark with Caitlin Bacher 229 229 Ep 229: The #1 Way To Rapidly Grow Your Online Course Business Past The Million Dollar Mark with Caitlin Bacher full 25fc12a4-6508-4122-9206-8c875ef7bfb9 https://share.transistor.fm/s/0251a367 Today, I have the pleasure of chatting with Caitlin Bacher, the brilliant CEO of Scale With Success. Caitlin and I dive deep into some advanced strategies for creating profitable evergreen sales funnels.


We cover a lot of ground, starting with how to generate leads effectively, then moving into webinars and follow-up strategies that really convert. Caitlin does an amazing job of breaking down the benefits of evergreen models compared to traditional launch models, and why they might be a better fit for your business.

One of the highlights of our conversation is Caitlin’s insights on positioning offers. She shares some of the most common mistakes entrepreneurs make and how to avoid them. Plus, we talk about how lead generation tactics should evolve as your business grows.

Whether you're just starting out or you've been in the game for a while, there are some incredibly valuable tips in this episode that can help you boost your funnel's profitability. So, tune in, take notes, and let’s get started!


Listen to the full episode to hear:

  • Learn advanced strategies for attracting and capturing leads to feed into your sales funnel.
  • Discover how to craft compelling webinars and follow-up sequences that convert leads into customers.
  • Understand why evergreen sales funnels can be more profitable and sustainable compared to traditional launch models.
  • Gain insights on how to position your offers effectively, avoid common pitfalls, and adapt lead generation tactics as your business grows.

Learn more about Caitlin Bacher:


Work with Gillian Perkins:

]]> Today, I have the pleasure of chatting with Caitlin Bacher, the brilliant CEO of Scale With Success. Caitlin and I dive deep into some advanced strategies for creating profitable evergreen sales funnels.


We cover a lot of ground, starting with how to generate leads effectively, then moving into webinars and follow-up strategies that really convert. Caitlin does an amazing job of breaking down the benefits of evergreen models compared to traditional launch models, and why they might be a better fit for your business.

One of the highlights of our conversation is Caitlin’s insights on positioning offers. She shares some of the most common mistakes entrepreneurs make and how to avoid them. Plus, we talk about how lead generation tactics should evolve as your business grows.

Whether you're just starting out or you've been in the game for a while, there are some incredibly valuable tips in this episode that can help you boost your funnel's profitability. So, tune in, take notes, and let’s get started!


Listen to the full episode to hear:

  • Learn advanced strategies for attracting and capturing leads to feed into your sales funnel.
  • Discover how to craft compelling webinars and follow-up sequences that convert leads into customers.
  • Understand why evergreen sales funnels can be more profitable and sustainable compared to traditional launch models.
  • Gain insights on how to position your offers effectively, avoid common pitfalls, and adapt lead generation tactics as your business grows.

Learn more about Caitlin Bacher:


Work with Gillian Perkins:

]]> Tue, 11 Jun 2024 11:00:00 -0400 Gillian Perkins Gillian Perkins 2324 Today, I have the pleasure of chatting with Caitlin Bacher, the brilliant CEO of Scale With Success. Caitlin and I dive deep into some advanced strategies for creating profitable evergreen sales funnels.


We cover a lot of ground, starting with how to generate leads effectively, then moving into webinars and follow-up strategies that really convert. Caitlin does an amazing job of breaking down the benefits of evergreen models compared to traditional launch models, and why they might be a better fit for your business.

One of the highlights of our conversation is Caitlin’s insights on positioning offers. She shares some of the most common mistakes entrepreneurs make and how to avoid them. Plus, we talk about how lead generation tactics should evolve as your business grows.

Whether you're just starting out or you've been in the game for a while, there are some incredibly valuable tips in this episode that can help you boost your funnel's profitability. So, tune in, take notes, and let’s get started!


Listen to the full episode to hear:

  • Learn advanced strategies for attracting and capturing leads to feed into your sales funnel.
  • Discover how to craft compelling webinars and follow-up sequences that convert leads into customers.
  • Understand why evergreen sales funnels can be more profitable and sustainable compared to traditional launch models.
  • Gain insights on how to position your offers effectively, avoid common pitfalls, and adapt lead generation tactics as your business grows.

Learn more about Caitlin Bacher:


Work with Gillian Perkins:

]]> No Ep 228: what to focus on in the FIRST WEEK of starting an online business 228 228 Ep 228: what to focus on in the FIRST WEEK of starting an online business full 307f176f-7cb2-4f20-8cc8-ef7ec7c0175b https://share.transistor.fm/s/5ac2be05 In this episode, I dive into the essential strategies for launching and scaling an online business. We’ll explore why it's crucial to have a clear understanding of your product, how pre-selling can test market waters and generate initial funds, and the importance of setting up efficient systems for smooth transactions and organized finances. I’ll also cover effective marketing tactics—like setting a launch date, daily outreach, and building a robust online presence. Plus, I'll highlight the often-overlooked legal step of registering your business with the state. Tune in for practical, actionable advice on how to streamline your efforts and boost your earnings. 


Listen to the full episode to hear:

  • Understand exactly what you are selling and pre-sell your product to gauge market interest and generate initial revenue.
  • Establish systems for seamless transactions and organize your business finances to ensure smooth operations.
  • Utilize strategies such as setting a launch date, engaging in daily outreach, and building a strong online presence.
  • Register your business with the state to ensure legal compliance and protection.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> In this episode, I dive into the essential strategies for launching and scaling an online business. We’ll explore why it's crucial to have a clear understanding of your product, how pre-selling can test market waters and generate initial funds, and the importance of setting up efficient systems for smooth transactions and organized finances. I’ll also cover effective marketing tactics—like setting a launch date, daily outreach, and building a robust online presence. Plus, I'll highlight the often-overlooked legal step of registering your business with the state. Tune in for practical, actionable advice on how to streamline your efforts and boost your earnings. 


Listen to the full episode to hear:

  • Understand exactly what you are selling and pre-sell your product to gauge market interest and generate initial revenue.
  • Establish systems for seamless transactions and organize your business finances to ensure smooth operations.
  • Utilize strategies such as setting a launch date, engaging in daily outreach, and building a strong online presence.
  • Register your business with the state to ensure legal compliance and protection.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Tue, 04 Jun 2024 11:00:00 -0400 Gillian Perkins Gillian Perkins 641 In this episode, I dive into the essential strategies for launching and scaling an online business. We’ll explore why it's crucial to have a clear understanding of your product, how pre-selling can test market waters and generate initial funds, and the importance of setting up efficient systems for smooth transactions and organized finances. I’ll also cover effective marketing tactics—like setting a launch date, daily outreach, and building a robust online presence. Plus, I'll highlight the often-overlooked legal step of registering your business with the state. Tune in for practical, actionable advice on how to streamline your efforts and boost your earnings. 


Listen to the full episode to hear:

  • Understand exactly what you are selling and pre-sell your product to gauge market interest and generate initial revenue.
  • Establish systems for seamless transactions and organize your business finances to ensure smooth operations.
  • Utilize strategies such as setting a launch date, engaging in daily outreach, and building a strong online presence.
  • Register your business with the state to ensure legal compliance and protection.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> No Ep 227: TWO Million-Dollar Businesses in Just TWO YEARS (w/ Brian Luebben) 227 227 Ep 227: TWO Million-Dollar Businesses in Just TWO YEARS (w/ Brian Luebben) full 7bd2455f-a009-421a-a1bd-67a5c33894aa https://share.transistor.fm/s/c64a20be In this episode, I welcome Brian Luebben, who made a bold move from a highly successful corporate sales job to pursue real estate and establish a fully remote online business. Brian shares his inspiring journey of going from earning $20,000 a month in a corporate role to creating a thriving real estate portfolio and a seven-figure business, which enabled him to travel the world. He talks about his podcast, "The Action Academy," his community, and his best-selling book, all of which have empowered thousands to follow in his footsteps.

During our conversation, Brian highlights his 'taking action' philosophy, detailing how he transitioned from corporate America to entrepreneurship. He emphasizes the importance of setting clear, intentional goals and explains how he effectively launched and scaled his businesses. Brian also discusses the value of offering a high ROI to clients and the benefits of networking and building communities.

Tune in to discover Brian's strategies for turning passions into profits and achieving financial freedom.

Listen to the full episode to hear:

  • Brian's journey from a $20,000-a-month corporate sales job to creating a thriving real estate portfolio and a seven-figure business.
  • Insights into Brian's 'taking action' philosophy and how it helped him transition from corporate America to entrepreneurship.
  • The importance of setting clear, intentional goals and strategies for effectively launching and scaling businesses.
  • The value of offering a high ROI to clients and the benefits of networking and building communities.



FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> In this episode, I welcome Brian Luebben, who made a bold move from a highly successful corporate sales job to pursue real estate and establish a fully remote online business. Brian shares his inspiring journey of going from earning $20,000 a month in a corporate role to creating a thriving real estate portfolio and a seven-figure business, which enabled him to travel the world. He talks about his podcast, "The Action Academy," his community, and his best-selling book, all of which have empowered thousands to follow in his footsteps.

During our conversation, Brian highlights his 'taking action' philosophy, detailing how he transitioned from corporate America to entrepreneurship. He emphasizes the importance of setting clear, intentional goals and explains how he effectively launched and scaled his businesses. Brian also discusses the value of offering a high ROI to clients and the benefits of networking and building communities.

Tune in to discover Brian's strategies for turning passions into profits and achieving financial freedom.

Listen to the full episode to hear:

  • Brian's journey from a $20,000-a-month corporate sales job to creating a thriving real estate portfolio and a seven-figure business.
  • Insights into Brian's 'taking action' philosophy and how it helped him transition from corporate America to entrepreneurship.
  • The importance of setting clear, intentional goals and strategies for effectively launching and scaling businesses.
  • The value of offering a high ROI to clients and the benefits of networking and building communities.



FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> Tue, 28 May 2024 11:00:00 -0400 Gillian Perkins Gillian Perkins 2783 In this episode, I welcome Brian Luebben, who made a bold move from a highly successful corporate sales job to pursue real estate and establish a fully remote online business. Brian shares his inspiring journey of going from earning $20,000 a month in a corporate role to creating a thriving real estate portfolio and a seven-figure business, which enabled him to travel the world. He talks about his podcast, "The Action Academy," his community, and his best-selling book, all of which have empowered thousands to follow in his footsteps.

During our conversation, Brian highlights his 'taking action' philosophy, detailing how he transitioned from corporate America to entrepreneurship. He emphasizes the importance of setting clear, intentional goals and explains how he effectively launched and scaled his businesses. Brian also discusses the value of offering a high ROI to clients and the benefits of networking and building communities.

Tune in to discover Brian's strategies for turning passions into profits and achieving financial freedom.

Listen to the full episode to hear:

  • Brian's journey from a $20,000-a-month corporate sales job to creating a thriving real estate portfolio and a seven-figure business.
  • Insights into Brian's 'taking action' philosophy and how it helped him transition from corporate America to entrepreneurship.
  • The importance of setting clear, intentional goals and strategies for effectively launching and scaling businesses.
  • The value of offering a high ROI to clients and the benefits of networking and building communities.



FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> No Ep 226: How to Grow on YouTube in Just 5 Hours/Week (or Even Less!) 226 226 Ep 226: How to Grow on YouTube in Just 5 Hours/Week (or Even Less!) full edf81c71-6f58-46e5-8206-bfc76d28e8f3 https://share.transistor.fm/s/be413c89 In this episode, Gabe Cox and I delve into efficient strategies for growing a YouTube channel and generating business leads, all while dedicating just a few hours each week. We tackle the common misconceptions that YouTube is overly time-consuming and too competitive, offering actionable advice for beginners who want to maximize their video marketing efforts. I also share my personal YouTube journey, including insights into leveraging the algorithm, creating engaging content, and balancing work with personal life. We mention additional resources like my free workshop on gaining 1000 subscribers and a detailed funnel breakdown for turning YouTube leads into paying customers.

Listen to the full episode to hear:


  • Efficient strategies for growing a YouTube channel with just a few hours of work each week.
  • Debunking misconceptions about YouTube being too time-consuming and competitive.
  • Personal insights on leveraging the YouTube algorithm, creating engaging content, and balancing work with personal life.
  • How YOU can gain your first 1,000 subscribers in just 3 months

FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> In this episode, Gabe Cox and I delve into efficient strategies for growing a YouTube channel and generating business leads, all while dedicating just a few hours each week. We tackle the common misconceptions that YouTube is overly time-consuming and too competitive, offering actionable advice for beginners who want to maximize their video marketing efforts. I also share my personal YouTube journey, including insights into leveraging the algorithm, creating engaging content, and balancing work with personal life. We mention additional resources like my free workshop on gaining 1000 subscribers and a detailed funnel breakdown for turning YouTube leads into paying customers.

Listen to the full episode to hear:


  • Efficient strategies for growing a YouTube channel with just a few hours of work each week.
  • Debunking misconceptions about YouTube being too time-consuming and competitive.
  • Personal insights on leveraging the YouTube algorithm, creating engaging content, and balancing work with personal life.
  • How YOU can gain your first 1,000 subscribers in just 3 months

FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> Tue, 21 May 2024 11:00:00 -0400 Gillian Perkins Gillian Perkins 3226 In this episode, Gabe Cox and I delve into efficient strategies for growing a YouTube channel and generating business leads, all while dedicating just a few hours each week. We tackle the common misconceptions that YouTube is overly time-consuming and too competitive, offering actionable advice for beginners who want to maximize their video marketing efforts. I also share my personal YouTube journey, including insights into leveraging the algorithm, creating engaging content, and balancing work with personal life. We mention additional resources like my free workshop on gaining 1000 subscribers and a detailed funnel breakdown for turning YouTube leads into paying customers.

Listen to the full episode to hear:


  • Efficient strategies for growing a YouTube channel with just a few hours of work each week.
  • Debunking misconceptions about YouTube being too time-consuming and competitive.
  • Personal insights on leveraging the YouTube algorithm, creating engaging content, and balancing work with personal life.
  • How YOU can gain your first 1,000 subscribers in just 3 months

FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

]]> No Ep 225: YouTube: What It Really Takes to Succeed (with Nicole Baker Holleman) 225 225 Ep 225: YouTube: What It Really Takes to Succeed (with Nicole Baker Holleman) full 66d0e881-ecbb-481c-afae-271b6a1ab0f8 https://share.transistor.fm/s/c93b87e4 In today's episode, I’m being interviewed by Nicole Baker Holleman from Life Coach Baker. We’ll delve into overcoming perfectionism and strategically growing a YouTube channel. I'll share my journey, from launching multiple businesses to falling in love with entrepreneurship and marketing. Discover how I found success on YouTube by decoding the algorithm and consistently delivering high-quality content.


I'll also share actionable advice on starting your own YouTube channel, including pre-launch planning, equipment recommendations, and ways to leverage YouTube's various monetization options beyond ads. Learn why intentional content creation and fostering audience engagement are crucial components of building a thriving channel.

Listen to the full episode to hear:

  • Strategies for overcoming perfectionism in content creation.
  • Insights into strategically growing a YouTube channel by understanding the algorithm.
  • Practical advice on starting a YouTube channel, including pre-launch planning and equipment recommendations.
  • Exploration of alternative monetization options on YouTube beyond traditional ads.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

Instagram: @GillianZPerkins

]]> In today's episode, I’m being interviewed by Nicole Baker Holleman from Life Coach Baker. We’ll delve into overcoming perfectionism and strategically growing a YouTube channel. I'll share my journey, from launching multiple businesses to falling in love with entrepreneurship and marketing. Discover how I found success on YouTube by decoding the algorithm and consistently delivering high-quality content.


I'll also share actionable advice on starting your own YouTube channel, including pre-launch planning, equipment recommendations, and ways to leverage YouTube's various monetization options beyond ads. Learn why intentional content creation and fostering audience engagement are crucial components of building a thriving channel.

Listen to the full episode to hear:

  • Strategies for overcoming perfectionism in content creation.
  • Insights into strategically growing a YouTube channel by understanding the algorithm.
  • Practical advice on starting a YouTube channel, including pre-launch planning and equipment recommendations.
  • Exploration of alternative monetization options on YouTube beyond traditional ads.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

Instagram: @GillianZPerkins

]]> Thu, 16 May 2024 11:00:00 -0400 Gillian Perkins Gillian Perkins 3059 In today's episode, I’m being interviewed by Nicole Baker Holleman from Life Coach Baker. We’ll delve into overcoming perfectionism and strategically growing a YouTube channel. I'll share my journey, from launching multiple businesses to falling in love with entrepreneurship and marketing. Discover how I found success on YouTube by decoding the algorithm and consistently delivering high-quality content.


I'll also share actionable advice on starting your own YouTube channel, including pre-launch planning, equipment recommendations, and ways to leverage YouTube's various monetization options beyond ads. Learn why intentional content creation and fostering audience engagement are crucial components of building a thriving channel.

Listen to the full episode to hear:

  • Strategies for overcoming perfectionism in content creation.
  • Insights into strategically growing a YouTube channel by understanding the algorithm.
  • Practical advice on starting a YouTube channel, including pre-launch planning and equipment recommendations.
  • Exploration of alternative monetization options on YouTube beyond traditional ads.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

Instagram: @GillianZPerkins

]]> No Ep 224: The Double Your Sales Sequence 224 224 Ep 224: The Double Your Sales Sequence full 9d390bf3-b4fe-435f-9f59-173c7aa43b60 https://share.transistor.fm/s/bb6f7807 What if I told you that there was a little project you could do in, oh... about 4 hours... that could DOUBLE your business's monthly income? Sounds too good to be true, doesn't it? Well, in this episode I’m explaining how you can do just that with my “Double your Sales Email Sequence.” I’ll share detailed insights into this sequence's structure, utilizing seven specific emails to engage leads post-webinar, aiming to convert those who didn't purchase initially. From highlighting the importance of diagnosing the problem to the power of testimonials and the urgency of a last chance email, each step is designed to build trust, provide value, and ultimately, propel sales. Additionally, I offer a free PDF with the actual email content for further guidance and promote a free strategy call for personalized business growth support. My goal with this episode is to equip entrepreneurs with the tools to work less and earn more, by streamlining their sales process through an effective automated email funnel.


Listen to the full episode to hear:

  • Learn how a four-hour project could double your monthly business income.
  • Explore the "Double your Sales Email Sequence" and its seven engaging emails.
  • Understand key elements like problem diagnosis, testimonials, and urgency in boosting sales.
  • Access free resources and personalized support to streamline your sales process.

FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> What if I told you that there was a little project you could do in, oh... about 4 hours... that could DOUBLE your business's monthly income? Sounds too good to be true, doesn't it? Well, in this episode I’m explaining how you can do just that with my “Double your Sales Email Sequence.” I’ll share detailed insights into this sequence's structure, utilizing seven specific emails to engage leads post-webinar, aiming to convert those who didn't purchase initially. From highlighting the importance of diagnosing the problem to the power of testimonials and the urgency of a last chance email, each step is designed to build trust, provide value, and ultimately, propel sales. Additionally, I offer a free PDF with the actual email content for further guidance and promote a free strategy call for personalized business growth support. My goal with this episode is to equip entrepreneurs with the tools to work less and earn more, by streamlining their sales process through an effective automated email funnel.


Listen to the full episode to hear:

  • Learn how a four-hour project could double your monthly business income.
  • Explore the "Double your Sales Email Sequence" and its seven engaging emails.
  • Understand key elements like problem diagnosis, testimonials, and urgency in boosting sales.
  • Access free resources and personalized support to streamline your sales process.

FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Tue, 14 May 2024 11:00:00 -0400 Gillian Perkins Gillian Perkins 1064 What if I told you that there was a little project you could do in, oh... about 4 hours... that could DOUBLE your business's monthly income? Sounds too good to be true, doesn't it? Well, in this episode I’m explaining how you can do just that with my “Double your Sales Email Sequence.” I’ll share detailed insights into this sequence's structure, utilizing seven specific emails to engage leads post-webinar, aiming to convert those who didn't purchase initially. From highlighting the importance of diagnosing the problem to the power of testimonials and the urgency of a last chance email, each step is designed to build trust, provide value, and ultimately, propel sales. Additionally, I offer a free PDF with the actual email content for further guidance and promote a free strategy call for personalized business growth support. My goal with this episode is to equip entrepreneurs with the tools to work less and earn more, by streamlining their sales process through an effective automated email funnel.


Listen to the full episode to hear:

  • Learn how a four-hour project could double your monthly business income.
  • Explore the "Double your Sales Email Sequence" and its seven engaging emails.
  • Understand key elements like problem diagnosis, testimonials, and urgency in boosting sales.
  • Access free resources and personalized support to streamline your sales process.

FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> No Ep 223: THIS webinar strategy has earned me multiple six-figures 223 223 Ep 223: THIS webinar strategy has earned me multiple six-figures full aa27fb69-85c7-4eae-af3b-3ce05adb6d58 https://share.transistor.fm/s/21e6d594 As promised, today I'm excited to share with you the webinar strategy that has directly earned me multiple six figures. Let's face it, webinars often get a bad rap... I understand the struggle and I'm here to help. In this episode, I'll teach you how to craft webinars that are engaging, beneficial, and definitely not salesy. I'll break down my four-step framework: Introduce, Educate, Overcome Objections, and Close. By the end of our chat, you'll walk away with a clear action plan on how to create a winning webinar that not only brings in the sales but propels you to six-figure success. Don't miss out – tune in now and let's elevate your webinar game together!


Listen to the full episode to hear:

  • Strategies to transform lackluster webinars into engaging and beneficial experiences.
  • A four-step framework for crafting successful webinars: Introduce, Educate, Overcome Objections, and Close.
  • Insights on avoiding the salesy tone and making webinars more effective for generating revenue.
  • Actionable tips for scaling your business through webinar success, aiming for six-figure earnings.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:


Instagram: @GillianZPerkins

]]> As promised, today I'm excited to share with you the webinar strategy that has directly earned me multiple six figures. Let's face it, webinars often get a bad rap... I understand the struggle and I'm here to help. In this episode, I'll teach you how to craft webinars that are engaging, beneficial, and definitely not salesy. I'll break down my four-step framework: Introduce, Educate, Overcome Objections, and Close. By the end of our chat, you'll walk away with a clear action plan on how to create a winning webinar that not only brings in the sales but propels you to six-figure success. Don't miss out – tune in now and let's elevate your webinar game together!


Listen to the full episode to hear:

  • Strategies to transform lackluster webinars into engaging and beneficial experiences.
  • A four-step framework for crafting successful webinars: Introduce, Educate, Overcome Objections, and Close.
  • Insights on avoiding the salesy tone and making webinars more effective for generating revenue.
  • Actionable tips for scaling your business through webinar success, aiming for six-figure earnings.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:


Instagram: @GillianZPerkins

]]> Tue, 07 May 2024 11:00:00 -0400 Gillian Perkins Gillian Perkins 1089 As promised, today I'm excited to share with you the webinar strategy that has directly earned me multiple six figures. Let's face it, webinars often get a bad rap... I understand the struggle and I'm here to help. In this episode, I'll teach you how to craft webinars that are engaging, beneficial, and definitely not salesy. I'll break down my four-step framework: Introduce, Educate, Overcome Objections, and Close. By the end of our chat, you'll walk away with a clear action plan on how to create a winning webinar that not only brings in the sales but propels you to six-figure success. Don't miss out – tune in now and let's elevate your webinar game together!


Listen to the full episode to hear:

  • Strategies to transform lackluster webinars into engaging and beneficial experiences.
  • A four-step framework for crafting successful webinars: Introduce, Educate, Overcome Objections, and Close.
  • Insights on avoiding the salesy tone and making webinars more effective for generating revenue.
  • Actionable tips for scaling your business through webinar success, aiming for six-figure earnings.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:


Instagram: @GillianZPerkins

]]> No Ep 222: breaking down my $100K funnel 222 222 Ep 222: breaking down my $100K funnel full 18f7bd63-74ae-40d7-a74c-66e4452ed6fc https://share.transistor.fm/s/8bb89c9a In this episode, I'll confess something—I really enjoy checking out how other businesses set up their sales funnels. It's like solving a mystery for business enthusiasts! I always say, don't copy, just observe. There's a lot to learn by watching others.


Now, let's chat about these automated 100k sales funnels. They're like having a sales team that works round-the-clock without needing breaks. They guide people from browsing to buying, all on their own.


Here's the deal: first, you catch people's attention online. Then, you lead them to your website. After that, you persuade them to sign up for a webinar. And voila! That's where the magic happens. You provide value, they make purchases, all thanks to clever emails.


And guess what? There's more exciting stuff coming in future episodes. We'll discuss email strategies and dive deep into how these 100k funnels operate. 

Listen to the full episode to hear:

  • The importance of studying and learning from other businesses' sales funnels without directly copying their strategies.
  • Introduction to automated 100k sales funnels and how they convert online visibility into leads and customers on autopilot.
  • The step-by-step process of a 100k sales funnel, from attracting internet traffic to webinar signups and sales through tailored email sequences.
  • Sneak peek into future episodes, including deeper dives into sales email strategies and an invitation to join the 100k Mastermind program.


FREE Resources to Grow Your Online Business:



Work with Gillian Perkins:

Instagram: @GillianZPerkins

]]> In this episode, I'll confess something—I really enjoy checking out how other businesses set up their sales funnels. It's like solving a mystery for business enthusiasts! I always say, don't copy, just observe. There's a lot to learn by watching others.


Now, let's chat about these automated 100k sales funnels. They're like having a sales team that works round-the-clock without needing breaks. They guide people from browsing to buying, all on their own.


Here's the deal: first, you catch people's attention online. Then, you lead them to your website. After that, you persuade them to sign up for a webinar. And voila! That's where the magic happens. You provide value, they make purchases, all thanks to clever emails.


And guess what? There's more exciting stuff coming in future episodes. We'll discuss email strategies and dive deep into how these 100k funnels operate. 

Listen to the full episode to hear:

  • The importance of studying and learning from other businesses' sales funnels without directly copying their strategies.
  • Introduction to automated 100k sales funnels and how they convert online visibility into leads and customers on autopilot.
  • The step-by-step process of a 100k sales funnel, from attracting internet traffic to webinar signups and sales through tailored email sequences.
  • Sneak peek into future episodes, including deeper dives into sales email strategies and an invitation to join the 100k Mastermind program.


FREE Resources to Grow Your Online Business:



Work with Gillian Perkins:

Instagram: @GillianZPerkins

]]> Tue, 30 Apr 2024 11:00:00 -0400 Gillian Perkins Gillian Perkins 2053 In this episode, I'll confess something—I really enjoy checking out how other businesses set up their sales funnels. It's like solving a mystery for business enthusiasts! I always say, don't copy, just observe. There's a lot to learn by watching others.


Now, let's chat about these automated 100k sales funnels. They're like having a sales team that works round-the-clock without needing breaks. They guide people from browsing to buying, all on their own.


Here's the deal: first, you catch people's attention online. Then, you lead them to your website. After that, you persuade them to sign up for a webinar. And voila! That's where the magic happens. You provide value, they make purchases, all thanks to clever emails.


And guess what? There's more exciting stuff coming in future episodes. We'll discuss email strategies and dive deep into how these 100k funnels operate. 

Listen to the full episode to hear:

  • The importance of studying and learning from other businesses' sales funnels without directly copying their strategies.
  • Introduction to automated 100k sales funnels and how they convert online visibility into leads and customers on autopilot.
  • The step-by-step process of a 100k sales funnel, from attracting internet traffic to webinar signups and sales through tailored email sequences.
  • Sneak peek into future episodes, including deeper dives into sales email strategies and an invitation to join the 100k Mastermind program.


FREE Resources to Grow Your Online Business:



Work with Gillian Perkins:

Instagram: @GillianZPerkins

]]> No Ep 221: Meet the Small Creator Getting Interviews with All the Big Names (ft. Jay Clouse of Creator Science) 221 221 Ep 221: Meet the Small Creator Getting Interviews with All the Big Names (ft. Jay Clouse of Creator Science) full cfcb676d-6478-4e1a-85fb-2ee6d527f97f https://share.transistor.fm/s/699455c1 In today's episode, Jay Clouse shares his secrets for landing interviews with big internet stars, all while building his brand, Creator Science. He shares his secrets to writing effective cold emails, using social proof, and sending personalized messages. We talk about landing chats with big names like Pat Flynn, Amy Porterfield, and Seth Godin. Plus, we dive into branding and how Jay's products have evolved. Learn how branding and creating a standout product can boost your brand's recognition and growth. Whether you're a content creator or entrepreneur, Jay's tips will level up your interview skills and grow your brand.


Listen to the full episode to hear:

  • Jay Clouse reveals his insider tactics for landing interviews with major internet personalities.
  • Learn the power of effective cold emailing, leveraging social proof, and crafting personalized messages.
  • Discover how Jay has scored sit-downs with influential figures like Pat Flynn, Amy Porterfield, and Seth Godin.
  • Gain insights into the importance of branding and creating standout products for brand recognition and business growth.

Learn more about Jay:


Work with Gillian Perkins:

Instagram: @GillianZPerkins

]]> In today's episode, Jay Clouse shares his secrets for landing interviews with big internet stars, all while building his brand, Creator Science. He shares his secrets to writing effective cold emails, using social proof, and sending personalized messages. We talk about landing chats with big names like Pat Flynn, Amy Porterfield, and Seth Godin. Plus, we dive into branding and how Jay's products have evolved. Learn how branding and creating a standout product can boost your brand's recognition and growth. Whether you're a content creator or entrepreneur, Jay's tips will level up your interview skills and grow your brand.


Listen to the full episode to hear:

  • Jay Clouse reveals his insider tactics for landing interviews with major internet personalities.
  • Learn the power of effective cold emailing, leveraging social proof, and crafting personalized messages.
  • Discover how Jay has scored sit-downs with influential figures like Pat Flynn, Amy Porterfield, and Seth Godin.
  • Gain insights into the importance of branding and creating standout products for brand recognition and business growth.

Learn more about Jay:


Work with Gillian Perkins:

Instagram: @GillianZPerkins

]]> Tue, 23 Apr 2024 11:00:00 -0400 Gillian Perkins Gillian Perkins 3138 In today's episode, Jay Clouse shares his secrets for landing interviews with big internet stars, all while building his brand, Creator Science. He shares his secrets to writing effective cold emails, using social proof, and sending personalized messages. We talk about landing chats with big names like Pat Flynn, Amy Porterfield, and Seth Godin. Plus, we dive into branding and how Jay's products have evolved. Learn how branding and creating a standout product can boost your brand's recognition and growth. Whether you're a content creator or entrepreneur, Jay's tips will level up your interview skills and grow your brand.


Listen to the full episode to hear:

  • Jay Clouse reveals his insider tactics for landing interviews with major internet personalities.
  • Learn the power of effective cold emailing, leveraging social proof, and crafting personalized messages.
  • Discover how Jay has scored sit-downs with influential figures like Pat Flynn, Amy Porterfield, and Seth Godin.
  • Gain insights into the importance of branding and creating standout products for brand recognition and business growth.

Learn more about Jay:


Work with Gillian Perkins:

Instagram: @GillianZPerkins

]]> No Ep 220: Content Creation with KIDS at Home (with Lisa Bass of Farmhouse on Boone) 220 220 Ep 220: Content Creation with KIDS at Home (with Lisa Bass of Farmhouse on Boone) full fe08bce3-af59-4347-bfa3-43eaed0e2aa7 https://share.transistor.fm/s/ee89a012 In today's episode, I had the pleasure of sitting down with Lisa Bass, the creative mind behind 'Farmhouse on Boone,' a beloved and thriving source of inspiration and content. Lisa shared her secrets to success, detailing her methods for churning out a plethora of content while still finding balance with her family life. Throughout our conversation, we explored the importance of consistency, the journey of skill improvement over time, and the strategic use of platforms like YouTube and blogs to secure lasting revenue streams.


Lisa graciously offered insights into her content production process, the integral role of her support team, and her tactics for maintaining a steady flow of content across various digital platforms. Packed with practical advice, our discussion is a goldmine for entrepreneurs looking to streamline their content creation process and boost their brand's visibility without sacrificing precious time, all while maintaining family life with kids.

Listen to the full episode to hear:


  • Strategies for maintaining balance between content creation and family life
  • The importance of consistency in content production
  • Tips for improving skills over time to enhance content quality
  • Strategic utilization of platforms like YouTube and blogs for long-term revenue
  • Insights into managing a support team and staying prolific across digital platforms

Learn more about Lisa Bass:



Work with Gillian Perkins:


Instagram: @GillianZPerkins

]]> In today's episode, I had the pleasure of sitting down with Lisa Bass, the creative mind behind 'Farmhouse on Boone,' a beloved and thriving source of inspiration and content. Lisa shared her secrets to success, detailing her methods for churning out a plethora of content while still finding balance with her family life. Throughout our conversation, we explored the importance of consistency, the journey of skill improvement over time, and the strategic use of platforms like YouTube and blogs to secure lasting revenue streams.


Lisa graciously offered insights into her content production process, the integral role of her support team, and her tactics for maintaining a steady flow of content across various digital platforms. Packed with practical advice, our discussion is a goldmine for entrepreneurs looking to streamline their content creation process and boost their brand's visibility without sacrificing precious time, all while maintaining family life with kids.

Listen to the full episode to hear:


  • Strategies for maintaining balance between content creation and family life
  • The importance of consistency in content production
  • Tips for improving skills over time to enhance content quality
  • Strategic utilization of platforms like YouTube and blogs for long-term revenue
  • Insights into managing a support team and staying prolific across digital platforms

Learn more about Lisa Bass:



Work with Gillian Perkins:


Instagram: @GillianZPerkins

]]> Tue, 16 Apr 2024 11:00:00 -0400 Gillian Perkins Gillian Perkins 2169 In today's episode, I had the pleasure of sitting down with Lisa Bass, the creative mind behind 'Farmhouse on Boone,' a beloved and thriving source of inspiration and content. Lisa shared her secrets to success, detailing her methods for churning out a plethora of content while still finding balance with her family life. Throughout our conversation, we explored the importance of consistency, the journey of skill improvement over time, and the strategic use of platforms like YouTube and blogs to secure lasting revenue streams.


Lisa graciously offered insights into her content production process, the integral role of her support team, and her tactics for maintaining a steady flow of content across various digital platforms. Packed with practical advice, our discussion is a goldmine for entrepreneurs looking to streamline their content creation process and boost their brand's visibility without sacrificing precious time, all while maintaining family life with kids.

Listen to the full episode to hear:


  • Strategies for maintaining balance between content creation and family life
  • The importance of consistency in content production
  • Tips for improving skills over time to enhance content quality
  • Strategic utilization of platforms like YouTube and blogs for long-term revenue
  • Insights into managing a support team and staying prolific across digital platforms

Learn more about Lisa Bass:



Work with Gillian Perkins:


Instagram: @GillianZPerkins

]]> No Ep 219: CREATORS ARE QUITTING - What's happening to the "creator economy"? 219 219 Ep 219: CREATORS ARE QUITTING - What's happening to the "creator economy"? full 671ee9f5-23fb-4e91-8aee-90231f3db3c2 https://share.transistor.fm/s/7c00a2a2 In today’s episode, we’re diving into the recent trend of notable YouTubers, including Matt Pat, Tom Scott, and Mattie Hapuya, announcing their departure from YouTube. In this episode, we explore the allure of being a YouTuber, a dream career for many young individuals, while also dissecting the reasons behind these significant decisions.

I'll walk you through the six main factors driving this trend, from the demanding nature of YouTube work to the struggle of maintaining a healthy work-life balance. Despite challenges such as diminishing passion and profitability, I'll emphasize the enduring relevance of YouTube as a platform for content creation and brand building.

Together, we'll uncover actionable strategies for finding success and fulfillment in the evolving landscape of YouTube content creation. Let’s get to it!

Listen to the full episode to hear:

  • Insight into why prominent YouTubers like Matt Pat, Tom Scott, and Mattie Hapuya are stepping away from the platform.
  • Understanding the six main reasons behind their decisions, including the demanding nature of YouTube work and the struggle for work-life balance.
  • Highlighting the enduring relevance of YouTube as a platform for content creation and brand building, despite challenges like waning passion and profitability.
  • Practical strategies for thriving in the ever-evolving landscape of YouTube content creation, offering actionable advice for success and fulfillment.

FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

Instagram: @GillianZPerkins

]]> In today’s episode, we’re diving into the recent trend of notable YouTubers, including Matt Pat, Tom Scott, and Mattie Hapuya, announcing their departure from YouTube. In this episode, we explore the allure of being a YouTuber, a dream career for many young individuals, while also dissecting the reasons behind these significant decisions.

I'll walk you through the six main factors driving this trend, from the demanding nature of YouTube work to the struggle of maintaining a healthy work-life balance. Despite challenges such as diminishing passion and profitability, I'll emphasize the enduring relevance of YouTube as a platform for content creation and brand building.

Together, we'll uncover actionable strategies for finding success and fulfillment in the evolving landscape of YouTube content creation. Let’s get to it!

Listen to the full episode to hear:

  • Insight into why prominent YouTubers like Matt Pat, Tom Scott, and Mattie Hapuya are stepping away from the platform.
  • Understanding the six main reasons behind their decisions, including the demanding nature of YouTube work and the struggle for work-life balance.
  • Highlighting the enduring relevance of YouTube as a platform for content creation and brand building, despite challenges like waning passion and profitability.
  • Practical strategies for thriving in the ever-evolving landscape of YouTube content creation, offering actionable advice for success and fulfillment.

FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

Instagram: @GillianZPerkins

]]> Tue, 09 Apr 2024 11:00:00 -0400 Gillian Perkins Gillian Perkins 1394 In today’s episode, we’re diving into the recent trend of notable YouTubers, including Matt Pat, Tom Scott, and Mattie Hapuya, announcing their departure from YouTube. In this episode, we explore the allure of being a YouTuber, a dream career for many young individuals, while also dissecting the reasons behind these significant decisions.

I'll walk you through the six main factors driving this trend, from the demanding nature of YouTube work to the struggle of maintaining a healthy work-life balance. Despite challenges such as diminishing passion and profitability, I'll emphasize the enduring relevance of YouTube as a platform for content creation and brand building.

Together, we'll uncover actionable strategies for finding success and fulfillment in the evolving landscape of YouTube content creation. Let’s get to it!

Listen to the full episode to hear:

  • Insight into why prominent YouTubers like Matt Pat, Tom Scott, and Mattie Hapuya are stepping away from the platform.
  • Understanding the six main reasons behind their decisions, including the demanding nature of YouTube work and the struggle for work-life balance.
  • Highlighting the enduring relevance of YouTube as a platform for content creation and brand building, despite challenges like waning passion and profitability.
  • Practical strategies for thriving in the ever-evolving landscape of YouTube content creation, offering actionable advice for success and fulfillment.

FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

Instagram: @GillianZPerkins

]]> No Ep 218: How I Made $10,211.00 in 8 days 218 218 Ep 218: How I Made $10,211.00 in 8 days full ceeaa346-1ec7-45d4-97dc-a772330abb12 https://share.transistor.fm/s/0a4486fb In this podcast episode, we cover the recent successful relaunch of my online course, Creator Fast Track, which brought in an additional $10,000 in revenue in eight days. I had the pleasure of being interviewed by Startup Success coach Gabe Cox, where I shared the strategies, thoughts, and lessons learned from this launch.

We discussed the rationale behind choosing live launches over evergreen ones, citing reasons like higher conversion rates, the infectious excitement live launches generate, and the chance to introduce different segments of my audience to fresh content. I detailed the meticulous preparation phase of the launch, from strategic planning to crafting emails and coordinating events, and ensuring all tech requirements were in place.

We also touched upon the significance of creating bonuses tailored to address potential obstacles and objections, along with the importance of testing various tactics to refine launch strategies. As the episode wrapped up, I emphasized the value of testing one aspect per launch to accurately measure its impact, and the invaluable lessons gleaned from each experience, regardless of whether the launch met its goals or not.

Listen to the full episode to hear:

  • Strategies for successful online course relaunches, including insights on generating additional revenue.
  • Comparison between live launches and evergreen ones, highlighting reasons such as higher conversion rates and audience engagement.
  • Detailed overview of launch preparation, covering strategic planning, email campaigns, event coordination, and tech setup.
  • Importance of tailored bonuses, testing tactics, and learning from each launch experience for continuous improvement.

FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

Instagram: @GillianZPerkins

]]> In this podcast episode, we cover the recent successful relaunch of my online course, Creator Fast Track, which brought in an additional $10,000 in revenue in eight days. I had the pleasure of being interviewed by Startup Success coach Gabe Cox, where I shared the strategies, thoughts, and lessons learned from this launch.

We discussed the rationale behind choosing live launches over evergreen ones, citing reasons like higher conversion rates, the infectious excitement live launches generate, and the chance to introduce different segments of my audience to fresh content. I detailed the meticulous preparation phase of the launch, from strategic planning to crafting emails and coordinating events, and ensuring all tech requirements were in place.

We also touched upon the significance of creating bonuses tailored to address potential obstacles and objections, along with the importance of testing various tactics to refine launch strategies. As the episode wrapped up, I emphasized the value of testing one aspect per launch to accurately measure its impact, and the invaluable lessons gleaned from each experience, regardless of whether the launch met its goals or not.

Listen to the full episode to hear:

  • Strategies for successful online course relaunches, including insights on generating additional revenue.
  • Comparison between live launches and evergreen ones, highlighting reasons such as higher conversion rates and audience engagement.
  • Detailed overview of launch preparation, covering strategic planning, email campaigns, event coordination, and tech setup.
  • Importance of tailored bonuses, testing tactics, and learning from each launch experience for continuous improvement.

FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

Instagram: @GillianZPerkins

]]> Tue, 02 Apr 2024 11:00:00 -0400 Gillian Perkins Gillian Perkins 1706 In this podcast episode, we cover the recent successful relaunch of my online course, Creator Fast Track, which brought in an additional $10,000 in revenue in eight days. I had the pleasure of being interviewed by Startup Success coach Gabe Cox, where I shared the strategies, thoughts, and lessons learned from this launch.

We discussed the rationale behind choosing live launches over evergreen ones, citing reasons like higher conversion rates, the infectious excitement live launches generate, and the chance to introduce different segments of my audience to fresh content. I detailed the meticulous preparation phase of the launch, from strategic planning to crafting emails and coordinating events, and ensuring all tech requirements were in place.

We also touched upon the significance of creating bonuses tailored to address potential obstacles and objections, along with the importance of testing various tactics to refine launch strategies. As the episode wrapped up, I emphasized the value of testing one aspect per launch to accurately measure its impact, and the invaluable lessons gleaned from each experience, regardless of whether the launch met its goals or not.

Listen to the full episode to hear:

  • Strategies for successful online course relaunches, including insights on generating additional revenue.
  • Comparison between live launches and evergreen ones, highlighting reasons such as higher conversion rates and audience engagement.
  • Detailed overview of launch preparation, covering strategic planning, email campaigns, event coordination, and tech setup.
  • Importance of tailored bonuses, testing tactics, and learning from each launch experience for continuous improvement.

FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

Instagram: @GillianZPerkins

]]> No Ep 217: If I were starting a company in 2024, this is what I'd do… 217 217 Ep 217: If I were starting a company in 2024, this is what I'd do… full 6697f9d6-5616-459c-a307-2615394eb56e https://share.transistor.fm/s/427b83bb In this episode, I dive into the potential of starting a new business in 2024 amidst a plethora of opportunities, emphasizing the importance of choosing the right one. I share insights on overcoming the scarcity mindset, navigating the evolving landscape of online businesses, and capitalizing on niche markets in today's sophisticated economy. Central to success is quality content creation, harnessing modern, affordable technology, and embracing continuous learning and validation in business ideation. 


Throughout the episode, I stress the significance of strategic tool selection for business expansion, advocating for essential elements like email marketing, website development, and active social media engagement. There’s a lot… So let’s get to it!

Listen to the full episode to hear:

  • Insights on seizing entrepreneurial opportunities in 2024
  • Strategies for overcoming the scarcity mindset and embracing freedom in business
  • Tips for strategic tool selection and essential elements for business growth


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

Instagram: @GillianZPerkins

]]> In this episode, I dive into the potential of starting a new business in 2024 amidst a plethora of opportunities, emphasizing the importance of choosing the right one. I share insights on overcoming the scarcity mindset, navigating the evolving landscape of online businesses, and capitalizing on niche markets in today's sophisticated economy. Central to success is quality content creation, harnessing modern, affordable technology, and embracing continuous learning and validation in business ideation. 


Throughout the episode, I stress the significance of strategic tool selection for business expansion, advocating for essential elements like email marketing, website development, and active social media engagement. There’s a lot… So let’s get to it!

Listen to the full episode to hear:

  • Insights on seizing entrepreneurial opportunities in 2024
  • Strategies for overcoming the scarcity mindset and embracing freedom in business
  • Tips for strategic tool selection and essential elements for business growth


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

Instagram: @GillianZPerkins

]]> Tue, 26 Mar 2024 11:00:00 -0400 Gillian Perkins Gillian Perkins 1829 In this episode, I dive into the potential of starting a new business in 2024 amidst a plethora of opportunities, emphasizing the importance of choosing the right one. I share insights on overcoming the scarcity mindset, navigating the evolving landscape of online businesses, and capitalizing on niche markets in today's sophisticated economy. Central to success is quality content creation, harnessing modern, affordable technology, and embracing continuous learning and validation in business ideation. 


Throughout the episode, I stress the significance of strategic tool selection for business expansion, advocating for essential elements like email marketing, website development, and active social media engagement. There’s a lot… So let’s get to it!

Listen to the full episode to hear:

  • Insights on seizing entrepreneurial opportunities in 2024
  • Strategies for overcoming the scarcity mindset and embracing freedom in business
  • Tips for strategic tool selection and essential elements for business growth


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

Instagram: @GillianZPerkins

]]> No Ep 216: How to Raise Venture Capital as an Entrepreneur: Lessons Learned from $10,000,000 with Kimberly Lewis, Founder of CurlMix 216 216 Ep 216: How to Raise Venture Capital as an Entrepreneur: Lessons Learned from $10,000,000 with Kimberly Lewis, Founder of CurlMix full 4b9894ee-0d53-476a-a080-00d5a383fb1d https://share.transistor.fm/s/032b8bf6 In today's episode, we're diving into the inspiring journey of Kimberly Lewis, the genius behind Curlmix, a wildly successful hair product company.


Picture this: Over the span of 10 years, Lewis hustled her way to snagging over $10 million from investors to supercharge her business. From scoring a small $25K angel investment to nailing a whopping $4.5 million from crowdfunding, she's done it all!


In our chat, she spills the beans on how to crack the investor funding code, sharing her top tips for crafting a killer pitch and building a business that's set to soar. But that's not all! Lewis also champions the power of perseverance, urging fellow entrepreneurs to hang in there through the highs and lows. Plus, she's all about crowdfunding, making it possible for regular folks like you and me to get in on the startup action.


So, get ready for a ride packed with valuable lessons and insider secrets from Kimberly Lewis herself. It's time to level up your entrepreneurial game!

Listen to the full episode to hear:

  • Learn how Kimberly Lewis secured over $10 million in investments for Curlmix, from a modest $25K angel investment to a groundbreaking $4.5 million crowdfunding success.
  • Discover valuable tips on crafting a winning pitch and building a business with potential for success, straight from Lewis herself.
  • Understand the importance of persistence in the face of challenges and the transformative power of crowdfunding in democratizing investment opportunities.
  • Gain insights into the journey of an entrepreneur who turned her dream into a thriving business, and find inspiration to take your own entrepreneurial endeavors to the next level.

Learn more about Kimberly Lewis:


Work with Gillian Perkins:

]]> In today's episode, we're diving into the inspiring journey of Kimberly Lewis, the genius behind Curlmix, a wildly successful hair product company.


Picture this: Over the span of 10 years, Lewis hustled her way to snagging over $10 million from investors to supercharge her business. From scoring a small $25K angel investment to nailing a whopping $4.5 million from crowdfunding, she's done it all!


In our chat, she spills the beans on how to crack the investor funding code, sharing her top tips for crafting a killer pitch and building a business that's set to soar. But that's not all! Lewis also champions the power of perseverance, urging fellow entrepreneurs to hang in there through the highs and lows. Plus, she's all about crowdfunding, making it possible for regular folks like you and me to get in on the startup action.


So, get ready for a ride packed with valuable lessons and insider secrets from Kimberly Lewis herself. It's time to level up your entrepreneurial game!

Listen to the full episode to hear:

  • Learn how Kimberly Lewis secured over $10 million in investments for Curlmix, from a modest $25K angel investment to a groundbreaking $4.5 million crowdfunding success.
  • Discover valuable tips on crafting a winning pitch and building a business with potential for success, straight from Lewis herself.
  • Understand the importance of persistence in the face of challenges and the transformative power of crowdfunding in democratizing investment opportunities.
  • Gain insights into the journey of an entrepreneur who turned her dream into a thriving business, and find inspiration to take your own entrepreneurial endeavors to the next level.

Learn more about Kimberly Lewis:


Work with Gillian Perkins:

]]> Fri, 22 Mar 2024 11:00:00 -0400 Gillian Perkins Gillian Perkins 2730 In today's episode, we're diving into the inspiring journey of Kimberly Lewis, the genius behind Curlmix, a wildly successful hair product company.


Picture this: Over the span of 10 years, Lewis hustled her way to snagging over $10 million from investors to supercharge her business. From scoring a small $25K angel investment to nailing a whopping $4.5 million from crowdfunding, she's done it all!


In our chat, she spills the beans on how to crack the investor funding code, sharing her top tips for crafting a killer pitch and building a business that's set to soar. But that's not all! Lewis also champions the power of perseverance, urging fellow entrepreneurs to hang in there through the highs and lows. Plus, she's all about crowdfunding, making it possible for regular folks like you and me to get in on the startup action.


So, get ready for a ride packed with valuable lessons and insider secrets from Kimberly Lewis herself. It's time to level up your entrepreneurial game!

Listen to the full episode to hear:

  • Learn how Kimberly Lewis secured over $10 million in investments for Curlmix, from a modest $25K angel investment to a groundbreaking $4.5 million crowdfunding success.
  • Discover valuable tips on crafting a winning pitch and building a business with potential for success, straight from Lewis herself.
  • Understand the importance of persistence in the face of challenges and the transformative power of crowdfunding in democratizing investment opportunities.
  • Gain insights into the journey of an entrepreneur who turned her dream into a thriving business, and find inspiration to take your own entrepreneurial endeavors to the next level.

Learn more about Kimberly Lewis:


Work with Gillian Perkins:

]]> No Ep 215: Podcast Growth Strategy 2024 (with Kevin Chemidlin) 215 215 Ep 215: Podcast Growth Strategy 2024 (with Kevin Chemidlin) full 35de4054-961d-4181-87af-a682b44bb1b4 https://share.transistor.fm/s/0619809d Want to work with Kevin to grow your show?? Well, next week, he's hosting a virtual conference that will teach you how to do exactly that. Get your tickets now at  https://www.growtheshowlive.com/gillian 

In this episode, I had the opportunity to chat with Kevin Chemidlin about the nuances of expanding podcast audiences and the practical steps for enhancing sales strategies within this realm. We focused on tackling the unique challenges inherent in podcast growth, particularly the absence of an algorithm for audience building.


Throughout our conversation, we explored various strategies, including guest podcasting, leveraging YouTube, and harnessing the power of viral social media content. We emphasized the importance of podcasts having a clear and unique premise and content tailored to their target audience.

Additionally, we looked into ways to make money, like selling products and getting sponsorships. These are super important for keeping your podcast growing strong and achieving success. If you're eager to kickstart or expand your podcast in 2024, this episode is for you!


Listen to the full episode to hear:

  • Insights on expanding podcast audiences and boosting sales strategies
  • Strategies for overcoming challenges in podcast growth without relying on algorithms
  • Practical tips on guest podcasting, leveraging YouTube, and using viral social media
  • Ways to monetize your podcast through product sales and sponsorships


Learn more about Kevin:


Work with Gillian Perkins:

]]> Want to work with Kevin to grow your show?? Well, next week, he's hosting a virtual conference that will teach you how to do exactly that. Get your tickets now at  https://www.growtheshowlive.com/gillian 

In this episode, I had the opportunity to chat with Kevin Chemidlin about the nuances of expanding podcast audiences and the practical steps for enhancing sales strategies within this realm. We focused on tackling the unique challenges inherent in podcast growth, particularly the absence of an algorithm for audience building.


Throughout our conversation, we explored various strategies, including guest podcasting, leveraging YouTube, and harnessing the power of viral social media content. We emphasized the importance of podcasts having a clear and unique premise and content tailored to their target audience.

Additionally, we looked into ways to make money, like selling products and getting sponsorships. These are super important for keeping your podcast growing strong and achieving success. If you're eager to kickstart or expand your podcast in 2024, this episode is for you!


Listen to the full episode to hear:

  • Insights on expanding podcast audiences and boosting sales strategies
  • Strategies for overcoming challenges in podcast growth without relying on algorithms
  • Practical tips on guest podcasting, leveraging YouTube, and using viral social media
  • Ways to monetize your podcast through product sales and sponsorships


Learn more about Kevin:


Work with Gillian Perkins:

]]> Thu, 21 Mar 2024 11:00:00 -0400 Gillian Perkins Gillian Perkins 3919 Want to work with Kevin to grow your show?? Well, next week, he's hosting a virtual conference that will teach you how to do exactly that. Get your tickets now at  https://www.growtheshowlive.com/gillian 

In this episode, I had the opportunity to chat with Kevin Chemidlin about the nuances of expanding podcast audiences and the practical steps for enhancing sales strategies within this realm. We focused on tackling the unique challenges inherent in podcast growth, particularly the absence of an algorithm for audience building.


Throughout our conversation, we explored various strategies, including guest podcasting, leveraging YouTube, and harnessing the power of viral social media content. We emphasized the importance of podcasts having a clear and unique premise and content tailored to their target audience.

Additionally, we looked into ways to make money, like selling products and getting sponsorships. These are super important for keeping your podcast growing strong and achieving success. If you're eager to kickstart or expand your podcast in 2024, this episode is for you!


Listen to the full episode to hear:

  • Insights on expanding podcast audiences and boosting sales strategies
  • Strategies for overcoming challenges in podcast growth without relying on algorithms
  • Practical tips on guest podcasting, leveraging YouTube, and using viral social media
  • Ways to monetize your podcast through product sales and sponsorships


Learn more about Kevin:


Work with Gillian Perkins:

]]> No Ep 214: How This Coffee Subscription EXPLODED Overnight (with Anu Menon of Driftaway Coffee) 214 214 Ep 214: How This Coffee Subscription EXPLODED Overnight (with Anu Menon of Driftaway Coffee) full 92e79930-b282-4499-b89c-d8cb17633925 https://share.transistor.fm/s/995557b1 In this episode, I had the pleasure of chatting with Anu Menon, the brains behind DriftAway Coffee—a coffee subscription service loved by many. Anu shared her journey from digital marketing to starting her own coffee venture, fueled by her passion for coffee and a desire to create something real.

Anu walked us through the challenges she faced and how she tested her business idea step by step. From getting feedback from friends and family to growing her customer base, she showed us the power of starting small and listening to what customers want.

We dived into the world of subscription models, fresh product delivery, and growth strategies. Anu spilled the beans on engaging with influencers, getting noticed in search engines, and getting press coverage.

Anu's story is not just about coffee—it's a lesson in perseverance and smart business tactics that any entrepreneur can learn from.

Listen to the full episode to hear:

  • How Anu Menon transitioned from digital marketing to launching Driftaway Coffee.
  • Insights into subscription business models.
  • how Anu validated her business idea through testing with friends and family.


Learn more about Anu Menon:


Work with Gillian Perkins:

]]> In this episode, I had the pleasure of chatting with Anu Menon, the brains behind DriftAway Coffee—a coffee subscription service loved by many. Anu shared her journey from digital marketing to starting her own coffee venture, fueled by her passion for coffee and a desire to create something real.

Anu walked us through the challenges she faced and how she tested her business idea step by step. From getting feedback from friends and family to growing her customer base, she showed us the power of starting small and listening to what customers want.

We dived into the world of subscription models, fresh product delivery, and growth strategies. Anu spilled the beans on engaging with influencers, getting noticed in search engines, and getting press coverage.

Anu's story is not just about coffee—it's a lesson in perseverance and smart business tactics that any entrepreneur can learn from.

Listen to the full episode to hear:

  • How Anu Menon transitioned from digital marketing to launching Driftaway Coffee.
  • Insights into subscription business models.
  • how Anu validated her business idea through testing with friends and family.


Learn more about Anu Menon:


Work with Gillian Perkins:

]]> Tue, 19 Mar 2024 11:00:00 -0400 Gillian Perkins Gillian Perkins 2033 In this episode, I had the pleasure of chatting with Anu Menon, the brains behind DriftAway Coffee—a coffee subscription service loved by many. Anu shared her journey from digital marketing to starting her own coffee venture, fueled by her passion for coffee and a desire to create something real.

Anu walked us through the challenges she faced and how she tested her business idea step by step. From getting feedback from friends and family to growing her customer base, she showed us the power of starting small and listening to what customers want.

We dived into the world of subscription models, fresh product delivery, and growth strategies. Anu spilled the beans on engaging with influencers, getting noticed in search engines, and getting press coverage.

Anu's story is not just about coffee—it's a lesson in perseverance and smart business tactics that any entrepreneur can learn from.

Listen to the full episode to hear:

  • How Anu Menon transitioned from digital marketing to launching Driftaway Coffee.
  • Insights into subscription business models.
  • how Anu validated her business idea through testing with friends and family.


Learn more about Anu Menon:


Work with Gillian Perkins:

]]> Marketing No Ep 213: 15 NO-Social-Media Marketing Strategies for Your Online Business (with Cheryl Cosner) 213 213 Ep 213: 15 NO-Social-Media Marketing Strategies for Your Online Business (with Cheryl Cosner) full f3c542b8-ef90-48b1-96ef-228b4e957475 https://share.transistor.fm/s/37f75eca In today’s episode, I chat with Cheryl, a marketing expert with 30 years of experience. We talk about why relying only on social media for marketing might not be the best idea, and we explore 15 other ways to get the word out about your business.

We cover everything from old-school methods like telling friends and going to events, to newer strategies like making sure your website shows up in Google searches and building an email list. Cheryl and I get into the nitty-gritty of referral programs, explaining the difference between them and affiliate marketing. We also chat about how joining forces with other businesses and getting involved in your community can really boost your brand.

Throughout our chat, we stress the importance of having a solid plan for marketing, understanding the big picture instead of just trying random things. We also talk about the power of having other people recommend your business. Whether you're running an online store or a local shop, our talk is packed with practical tips to help you spread the word beyond social media.


Listen to the full episode to hear:

  • Discover why relying solely on social media for marketing might not be the best approach.
  • Explore 15 alternative marketing strategies beyond social media, from traditional methods to digital techniques.
  • Learn about the power of referral programs and how they differ from affiliate marketing.
  • Gain insights into leveraging community involvement and cross-promotion to effectively market your business.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> In today’s episode, I chat with Cheryl, a marketing expert with 30 years of experience. We talk about why relying only on social media for marketing might not be the best idea, and we explore 15 other ways to get the word out about your business.

We cover everything from old-school methods like telling friends and going to events, to newer strategies like making sure your website shows up in Google searches and building an email list. Cheryl and I get into the nitty-gritty of referral programs, explaining the difference between them and affiliate marketing. We also chat about how joining forces with other businesses and getting involved in your community can really boost your brand.

Throughout our chat, we stress the importance of having a solid plan for marketing, understanding the big picture instead of just trying random things. We also talk about the power of having other people recommend your business. Whether you're running an online store or a local shop, our talk is packed with practical tips to help you spread the word beyond social media.


Listen to the full episode to hear:

  • Discover why relying solely on social media for marketing might not be the best approach.
  • Explore 15 alternative marketing strategies beyond social media, from traditional methods to digital techniques.
  • Learn about the power of referral programs and how they differ from affiliate marketing.
  • Gain insights into leveraging community involvement and cross-promotion to effectively market your business.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Thu, 14 Mar 2024 11:00:00 -0400 Gillian Perkins Gillian Perkins 3495 In today’s episode, I chat with Cheryl, a marketing expert with 30 years of experience. We talk about why relying only on social media for marketing might not be the best idea, and we explore 15 other ways to get the word out about your business.

We cover everything from old-school methods like telling friends and going to events, to newer strategies like making sure your website shows up in Google searches and building an email list. Cheryl and I get into the nitty-gritty of referral programs, explaining the difference between them and affiliate marketing. We also chat about how joining forces with other businesses and getting involved in your community can really boost your brand.

Throughout our chat, we stress the importance of having a solid plan for marketing, understanding the big picture instead of just trying random things. We also talk about the power of having other people recommend your business. Whether you're running an online store or a local shop, our talk is packed with practical tips to help you spread the word beyond social media.


Listen to the full episode to hear:

  • Discover why relying solely on social media for marketing might not be the best approach.
  • Explore 15 alternative marketing strategies beyond social media, from traditional methods to digital techniques.
  • Learn about the power of referral programs and how they differ from affiliate marketing.
  • Gain insights into leveraging community involvement and cross-promotion to effectively market your business.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> No Ep 212: How to Feel Happy with Where You Are Right Now 212 212 Ep 212: How to Feel Happy with Where You Are Right Now full ca04a90c-7ae7-4935-aa33-8a7c18bee384 https://share.transistor.fm/s/3c06d1af In today's episode, I want to share my journey as a goal-oriented entrepreneur, drawing insights from 'The Gap and The Gain' by Dan Sullivan and Dr. Benjamin Hardy. Despite achieving milestones like starting a business and growing a YouTube channel, I've found that true happiness wasn't just about these accomplishments.


I emphasize the common habit of comparing ourselves to an ever-changing future ideal. Instead, I suggest looking back, appreciating progress from where we started. The key takeaway for me is that real joy often comes from the day-to-day efforts and dedication to a goal, rather than just reaching the end.


I conclude by highlighting the importance of enjoying the process, doing my best, and finding satisfaction in ongoing personal progress. It's a simple yet powerful message about prioritizing the journey over the obsession with ultimate success.


Listen in for my fresh perspective on personal growth, happiness, and the joy of continuous self-improvement.

Listen to the full episode to hear:

  • Dive into my entrepreneurial journey and where I did and didn’t find happiness.
  • Learn the concept of assessing progress by reflecting on where you started.
  • Embrace the significance of enjoying the process.
  • Discover how to find true happiness in the ongoing dedication and daily strides towards a goal.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

Learn more about Gillian: https://gillianperkins.com 

]]> In today's episode, I want to share my journey as a goal-oriented entrepreneur, drawing insights from 'The Gap and The Gain' by Dan Sullivan and Dr. Benjamin Hardy. Despite achieving milestones like starting a business and growing a YouTube channel, I've found that true happiness wasn't just about these accomplishments.


I emphasize the common habit of comparing ourselves to an ever-changing future ideal. Instead, I suggest looking back, appreciating progress from where we started. The key takeaway for me is that real joy often comes from the day-to-day efforts and dedication to a goal, rather than just reaching the end.


I conclude by highlighting the importance of enjoying the process, doing my best, and finding satisfaction in ongoing personal progress. It's a simple yet powerful message about prioritizing the journey over the obsession with ultimate success.


Listen in for my fresh perspective on personal growth, happiness, and the joy of continuous self-improvement.

Listen to the full episode to hear:

  • Dive into my entrepreneurial journey and where I did and didn’t find happiness.
  • Learn the concept of assessing progress by reflecting on where you started.
  • Embrace the significance of enjoying the process.
  • Discover how to find true happiness in the ongoing dedication and daily strides towards a goal.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

Learn more about Gillian: https://gillianperkins.com 

]]> Tue, 12 Mar 2024 11:00:00 -0400 Gillian Perkins Gillian Perkins 812 In today's episode, I want to share my journey as a goal-oriented entrepreneur, drawing insights from 'The Gap and The Gain' by Dan Sullivan and Dr. Benjamin Hardy. Despite achieving milestones like starting a business and growing a YouTube channel, I've found that true happiness wasn't just about these accomplishments.


I emphasize the common habit of comparing ourselves to an ever-changing future ideal. Instead, I suggest looking back, appreciating progress from where we started. The key takeaway for me is that real joy often comes from the day-to-day efforts and dedication to a goal, rather than just reaching the end.


I conclude by highlighting the importance of enjoying the process, doing my best, and finding satisfaction in ongoing personal progress. It's a simple yet powerful message about prioritizing the journey over the obsession with ultimate success.


Listen in for my fresh perspective on personal growth, happiness, and the joy of continuous self-improvement.

Listen to the full episode to hear:

  • Dive into my entrepreneurial journey and where I did and didn’t find happiness.
  • Learn the concept of assessing progress by reflecting on where you started.
  • Embrace the significance of enjoying the process.
  • Discover how to find true happiness in the ongoing dedication and daily strides towards a goal.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

Learn more about Gillian: https://gillianperkins.com 

]]> No Ep 211: My Top 4 EASY Lead Generation Strategies 211 211 Ep 211: My Top 4 EASY Lead Generation Strategies full 16ec2112-07f5-4c44-aa6e-95d52322d41b https://share.transistor.fm/s/7ec34e4b In today's episode, I'll be reflecting on my six-year journey to uncover effective lead generation strategies. Let's take a trip down memory lane together - do you remember how we first connected? Maybe it was through a podcast interview you stumbled upon or discovering my YouTube channel as you scrolled through your feed. I'm sharing with you how I transitioned from failed advertising attempts to focusing on four key methods: podcast interviews, YouTube, strategic partnerships for paid ads, and SEO-driven blogging. Join me as I unravel the secrets behind each approach, emphasizing quality over quantity and the importance of tapping into existing audiences. I'll also shed light on the power of private advertising and the lasting benefits of SEO. Plus, don't miss out on insights into word-of-mouth marketing and a complimentary training session to scale your course sales, available on my website.


Listen to the full episode to hear:

  • Discover my six-year journey in finding effective lead generation strategies, from initial failures to successful methods.
  • Learn about the four primary lead generation approaches: podcast interviews, YouTube, strategic partnerships for paid ads, and SEO-driven blogging.
  • Understand the importance of quality over quantity and leveraging existing audiences for better results.
  • Gain insights into word-of-mouth marketing and access a complimentary training session to scale course sales, available on my website.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> In today's episode, I'll be reflecting on my six-year journey to uncover effective lead generation strategies. Let's take a trip down memory lane together - do you remember how we first connected? Maybe it was through a podcast interview you stumbled upon or discovering my YouTube channel as you scrolled through your feed. I'm sharing with you how I transitioned from failed advertising attempts to focusing on four key methods: podcast interviews, YouTube, strategic partnerships for paid ads, and SEO-driven blogging. Join me as I unravel the secrets behind each approach, emphasizing quality over quantity and the importance of tapping into existing audiences. I'll also shed light on the power of private advertising and the lasting benefits of SEO. Plus, don't miss out on insights into word-of-mouth marketing and a complimentary training session to scale your course sales, available on my website.


Listen to the full episode to hear:

  • Discover my six-year journey in finding effective lead generation strategies, from initial failures to successful methods.
  • Learn about the four primary lead generation approaches: podcast interviews, YouTube, strategic partnerships for paid ads, and SEO-driven blogging.
  • Understand the importance of quality over quantity and leveraging existing audiences for better results.
  • Gain insights into word-of-mouth marketing and access a complimentary training session to scale course sales, available on my website.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Thu, 07 Mar 2024 11:00:00 -0500 Gillian Perkins Gillian Perkins 1011 In today's episode, I'll be reflecting on my six-year journey to uncover effective lead generation strategies. Let's take a trip down memory lane together - do you remember how we first connected? Maybe it was through a podcast interview you stumbled upon or discovering my YouTube channel as you scrolled through your feed. I'm sharing with you how I transitioned from failed advertising attempts to focusing on four key methods: podcast interviews, YouTube, strategic partnerships for paid ads, and SEO-driven blogging. Join me as I unravel the secrets behind each approach, emphasizing quality over quantity and the importance of tapping into existing audiences. I'll also shed light on the power of private advertising and the lasting benefits of SEO. Plus, don't miss out on insights into word-of-mouth marketing and a complimentary training session to scale your course sales, available on my website.


Listen to the full episode to hear:

  • Discover my six-year journey in finding effective lead generation strategies, from initial failures to successful methods.
  • Learn about the four primary lead generation approaches: podcast interviews, YouTube, strategic partnerships for paid ads, and SEO-driven blogging.
  • Understand the importance of quality over quantity and leveraging existing audiences for better results.
  • Gain insights into word-of-mouth marketing and access a complimentary training session to scale course sales, available on my website.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> No Ep 210: 5 Online Gigs that Pay REAL MONEY (no surveys, affiliate marketing, courses, etc.) 210 210 Ep 210: 5 Online Gigs that Pay REAL MONEY (no surveys, affiliate marketing, courses, etc.) full b29a3891-344a-409a-8531-24db7c467963 https://share.transistor.fm/s/b0bf0f94 In today's episode, I'm here to unveil five online gigs that pay real money—no surveys, affiliate marketing, courses, or the like. Join me as I dive deep into the realm of online entrepreneurship, revealing lucrative opportunities that can kickstart your earning journey swiftly and substantially. From the versatile virtual assistant to the creative realms of video editing and motion graphics, I'll guide you through each role, breaking down their income potential and the exciting paths to climbing the ladder of success. But that's not all—stay tuned as I share invaluable tips on securing freelance gigs and the untapped advantages of crafting your own online courses.

Listen to the full episode to hear:

  • Discover five high-paying online gigs that don't involve surveys, affiliate marketing, or courses.
  • Gain insights into the income potential and career progression paths for roles such as virtual assistant, marketing/social media assistant, video editor/motion graphic designer, podcast editor/manager, and customer service support assistant/program manager.
  • Learn practical strategies for landing freelance job opportunities in the online marketplace.
  • Uncover the hidden benefits of creating and offering online courses as part of your entrepreneurial journey.

FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> In today's episode, I'm here to unveil five online gigs that pay real money—no surveys, affiliate marketing, courses, or the like. Join me as I dive deep into the realm of online entrepreneurship, revealing lucrative opportunities that can kickstart your earning journey swiftly and substantially. From the versatile virtual assistant to the creative realms of video editing and motion graphics, I'll guide you through each role, breaking down their income potential and the exciting paths to climbing the ladder of success. But that's not all—stay tuned as I share invaluable tips on securing freelance gigs and the untapped advantages of crafting your own online courses.

Listen to the full episode to hear:

  • Discover five high-paying online gigs that don't involve surveys, affiliate marketing, or courses.
  • Gain insights into the income potential and career progression paths for roles such as virtual assistant, marketing/social media assistant, video editor/motion graphic designer, podcast editor/manager, and customer service support assistant/program manager.
  • Learn practical strategies for landing freelance job opportunities in the online marketplace.
  • Uncover the hidden benefits of creating and offering online courses as part of your entrepreneurial journey.

FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Tue, 05 Mar 2024 11:00:00 -0500 Gillian Perkins Gillian Perkins 2258 In today's episode, I'm here to unveil five online gigs that pay real money—no surveys, affiliate marketing, courses, or the like. Join me as I dive deep into the realm of online entrepreneurship, revealing lucrative opportunities that can kickstart your earning journey swiftly and substantially. From the versatile virtual assistant to the creative realms of video editing and motion graphics, I'll guide you through each role, breaking down their income potential and the exciting paths to climbing the ladder of success. But that's not all—stay tuned as I share invaluable tips on securing freelance gigs and the untapped advantages of crafting your own online courses.

Listen to the full episode to hear:

  • Discover five high-paying online gigs that don't involve surveys, affiliate marketing, or courses.
  • Gain insights into the income potential and career progression paths for roles such as virtual assistant, marketing/social media assistant, video editor/motion graphic designer, podcast editor/manager, and customer service support assistant/program manager.
  • Learn practical strategies for landing freelance job opportunities in the online marketplace.
  • Uncover the hidden benefits of creating and offering online courses as part of your entrepreneurial journey.

FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> No Ep 209: 5 Things that Will MAKE or BREAK Your Sales Funnel 209 209 Ep 209: 5 Things that Will MAKE or BREAK Your Sales Funnel full 2f0c4799-1520-4e1a-9336-6d74b18587b2 https://share.transistor.fm/s/c63768e0 Today, I'm unveiling the five crucial elements that can either MAKE or BREAK your sales funnel. Join me as we get into these game-changing strategies that could be the difference between skyrocketing success and stagnation in your business journey. In conclusion of my business strategy series, I want to introduce you to five techniques that are absolutely crucial for building an effective and profitable sales funnel.


Firstly, let's talk about Incremental Validation. This technique is all about constructing and testing individual components of your funnel to prevent catastrophic failure down the line.Next up is Win-Win Marketing. This strategy focuses on creating value for both parties involved in the transaction, ensuring that everyone comes out ahead. Then there's Perfect Timing Sales. This involves offering your product or service to customers at precisely the moment when they need it most, maximizing your chances of success.

Moving on to the fourth technique, Verbatim Messaging. Here, we're talking about selling your product using the exact language that your customers use to express their needs or challenges, creating a stronger connection and resonance. And finally, we can't forget about the importance of an automated Lead Generation System. This is absolutely essential for preventing burnout and ensuring a steady stream of potential customers. I can't stress enough how vital these strategies are, especially within the context of my 100k Mastermind Program. Let's dive in!

Listen to the full episode to hear:

  • Explore the ESSENTIAL techniques for building a successful sales funnel.
  • Learn how to avoid common pitfalls that can derail your funnel's effectiveness.
  • Understand the importance of timing and messaging in sales to maximize customer engagement.
  • Gain insights into implementing automation for sustainable lead generation and business GROWTH.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Today, I'm unveiling the five crucial elements that can either MAKE or BREAK your sales funnel. Join me as we get into these game-changing strategies that could be the difference between skyrocketing success and stagnation in your business journey. In conclusion of my business strategy series, I want to introduce you to five techniques that are absolutely crucial for building an effective and profitable sales funnel.


Firstly, let's talk about Incremental Validation. This technique is all about constructing and testing individual components of your funnel to prevent catastrophic failure down the line.Next up is Win-Win Marketing. This strategy focuses on creating value for both parties involved in the transaction, ensuring that everyone comes out ahead. Then there's Perfect Timing Sales. This involves offering your product or service to customers at precisely the moment when they need it most, maximizing your chances of success.

Moving on to the fourth technique, Verbatim Messaging. Here, we're talking about selling your product using the exact language that your customers use to express their needs or challenges, creating a stronger connection and resonance. And finally, we can't forget about the importance of an automated Lead Generation System. This is absolutely essential for preventing burnout and ensuring a steady stream of potential customers. I can't stress enough how vital these strategies are, especially within the context of my 100k Mastermind Program. Let's dive in!

Listen to the full episode to hear:

  • Explore the ESSENTIAL techniques for building a successful sales funnel.
  • Learn how to avoid common pitfalls that can derail your funnel's effectiveness.
  • Understand the importance of timing and messaging in sales to maximize customer engagement.
  • Gain insights into implementing automation for sustainable lead generation and business GROWTH.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Tue, 27 Feb 2024 05:00:00 -0500 Gillian Perkins Gillian Perkins 1399 Today, I'm unveiling the five crucial elements that can either MAKE or BREAK your sales funnel. Join me as we get into these game-changing strategies that could be the difference between skyrocketing success and stagnation in your business journey. In conclusion of my business strategy series, I want to introduce you to five techniques that are absolutely crucial for building an effective and profitable sales funnel.


Firstly, let's talk about Incremental Validation. This technique is all about constructing and testing individual components of your funnel to prevent catastrophic failure down the line.Next up is Win-Win Marketing. This strategy focuses on creating value for both parties involved in the transaction, ensuring that everyone comes out ahead. Then there's Perfect Timing Sales. This involves offering your product or service to customers at precisely the moment when they need it most, maximizing your chances of success.

Moving on to the fourth technique, Verbatim Messaging. Here, we're talking about selling your product using the exact language that your customers use to express their needs or challenges, creating a stronger connection and resonance. And finally, we can't forget about the importance of an automated Lead Generation System. This is absolutely essential for preventing burnout and ensuring a steady stream of potential customers. I can't stress enough how vital these strategies are, especially within the context of my 100k Mastermind Program. Let's dive in!

Listen to the full episode to hear:

  • Explore the ESSENTIAL techniques for building a successful sales funnel.
  • Learn how to avoid common pitfalls that can derail your funnel's effectiveness.
  • Understand the importance of timing and messaging in sales to maximize customer engagement.
  • Gain insights into implementing automation for sustainable lead generation and business GROWTH.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> No Ep 208: a system that SELLS your product for you (here's how) 208 208 Ep 208: a system that SELLS your product for you (here's how) full f8197d01-4b61-4d92-94c7-f4652d51cfd0 https://share.transistor.fm/s/2fb71adf In this episode, I dive into how you can stop trading your time for money with a system that SELLS your products for you. I stress the critical role of having a solid sales system to turn an online venture profitable. I share practical strategies for discovering and crafting products that sell, as well as pinpointing the ideal audience to target. Breaking down the sales process into three essential steps—attraction, development, and closing—I offer actionable tips on mastering each phase and building trust with your audience. I openly share my own setbacks with initial failed sales systems and how I bounced back, underscoring the importance of resilience on the path to business triumph.This is a packed episode you don't want to miss!


Listen to the full episode to hear:

  • How to STOP trading your time for money 
  • The importance of a functional sales system for online business profitability
  • Strategies for finding profitable products and identifying the RIGHT audience
  • Practical steps to attract, develop, and close sales, while building audience trust


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

Instagram: @GillianZPerkins

]]> In this episode, I dive into how you can stop trading your time for money with a system that SELLS your products for you. I stress the critical role of having a solid sales system to turn an online venture profitable. I share practical strategies for discovering and crafting products that sell, as well as pinpointing the ideal audience to target. Breaking down the sales process into three essential steps—attraction, development, and closing—I offer actionable tips on mastering each phase and building trust with your audience. I openly share my own setbacks with initial failed sales systems and how I bounced back, underscoring the importance of resilience on the path to business triumph.This is a packed episode you don't want to miss!


Listen to the full episode to hear:

  • How to STOP trading your time for money 
  • The importance of a functional sales system for online business profitability
  • Strategies for finding profitable products and identifying the RIGHT audience
  • Practical steps to attract, develop, and close sales, while building audience trust


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

Instagram: @GillianZPerkins

]]> Tue, 20 Feb 2024 08:00:00 -0500 Gillian Perkins Gillian Perkins 1136 In this episode, I dive into how you can stop trading your time for money with a system that SELLS your products for you. I stress the critical role of having a solid sales system to turn an online venture profitable. I share practical strategies for discovering and crafting products that sell, as well as pinpointing the ideal audience to target. Breaking down the sales process into three essential steps—attraction, development, and closing—I offer actionable tips on mastering each phase and building trust with your audience. I openly share my own setbacks with initial failed sales systems and how I bounced back, underscoring the importance of resilience on the path to business triumph.This is a packed episode you don't want to miss!


Listen to the full episode to hear:

  • How to STOP trading your time for money 
  • The importance of a functional sales system for online business profitability
  • Strategies for finding profitable products and identifying the RIGHT audience
  • Practical steps to attract, develop, and close sales, while building audience trust


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

Instagram: @GillianZPerkins

]]> No Ep 207: Email Deliverability is CHANGING | Here's how to comply. (w/ guest expert Alyssa Dulin) 207 207 Ep 207: Email Deliverability is CHANGING | Here's how to comply. (w/ guest expert Alyssa Dulin) full 42ec4e2c-3db9-42c1-b39e-23ef7cf6ae3a https://share.transistor.fm/s/8c6195c0 Curious about the impending changes in email deliverability and their implications? Look no further! In today's episode, I speak with Alyssa Dulin, the head of Deliverability and Creator Growth at ConvertKit, regarding recent adjustments to email deliverability requirements by major providers like Gmail and Yahoo. Alyssa elaborates on the necessity of using sender domain authentication and the importance of maintaining a low spam complaint rate to prevent emails from being diverted to the spam folder.


Additionally, we delve into best practices for preserving a positive domain reputation, emphasizing the significance of consistent email dispatches and the ease of configuring necessary changes through ConvertKit. Our discussion also encompasses strategies for enhancing subscriber engagement to mitigate the risk of emails being marked as spam. Don't worry, we'll guide you through all the requirements, ensuring you understand the straightforward action steps you need to take next.

Listen to the full episode to hear:

  • Insight into recent changes in email deliverability requirements by major providers like Gmail and Yahoo
  • Understanding the importance of sender domain authentication and maintaining a low spam complaint rate
  • Best practices for preserving a healthy domain reputation and ensuring emails reach the inbox
  • Practical strategies for managing subscriber engagement to prevent emails from being marked as spam


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Curious about the impending changes in email deliverability and their implications? Look no further! In today's episode, I speak with Alyssa Dulin, the head of Deliverability and Creator Growth at ConvertKit, regarding recent adjustments to email deliverability requirements by major providers like Gmail and Yahoo. Alyssa elaborates on the necessity of using sender domain authentication and the importance of maintaining a low spam complaint rate to prevent emails from being diverted to the spam folder.


Additionally, we delve into best practices for preserving a positive domain reputation, emphasizing the significance of consistent email dispatches and the ease of configuring necessary changes through ConvertKit. Our discussion also encompasses strategies for enhancing subscriber engagement to mitigate the risk of emails being marked as spam. Don't worry, we'll guide you through all the requirements, ensuring you understand the straightforward action steps you need to take next.

Listen to the full episode to hear:

  • Insight into recent changes in email deliverability requirements by major providers like Gmail and Yahoo
  • Understanding the importance of sender domain authentication and maintaining a low spam complaint rate
  • Best practices for preserving a healthy domain reputation and ensuring emails reach the inbox
  • Practical strategies for managing subscriber engagement to prevent emails from being marked as spam


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Thu, 15 Feb 2024 08:00:00 -0500 Gillian Perkins Gillian Perkins 2350 Curious about the impending changes in email deliverability and their implications? Look no further! In today's episode, I speak with Alyssa Dulin, the head of Deliverability and Creator Growth at ConvertKit, regarding recent adjustments to email deliverability requirements by major providers like Gmail and Yahoo. Alyssa elaborates on the necessity of using sender domain authentication and the importance of maintaining a low spam complaint rate to prevent emails from being diverted to the spam folder.


Additionally, we delve into best practices for preserving a positive domain reputation, emphasizing the significance of consistent email dispatches and the ease of configuring necessary changes through ConvertKit. Our discussion also encompasses strategies for enhancing subscriber engagement to mitigate the risk of emails being marked as spam. Don't worry, we'll guide you through all the requirements, ensuring you understand the straightforward action steps you need to take next.

Listen to the full episode to hear:

  • Insight into recent changes in email deliverability requirements by major providers like Gmail and Yahoo
  • Understanding the importance of sender domain authentication and maintaining a low spam complaint rate
  • Best practices for preserving a healthy domain reputation and ensuring emails reach the inbox
  • Practical strategies for managing subscriber engagement to prevent emails from being marked as spam


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> No Ep 206: A Simple Guide to Exploding Your Audience & Finding Customers Online 206 206 Ep 206: A Simple Guide to Exploding Your Audience & Finding Customers Online full 9dbfa63f-e4ef-48e5-997a-1f64c11000c7 https://share.transistor.fm/s/51f548dc In today's episode, I’m sharing the third installment of the Business Strategy Basics series. Join me as we delve into the exciting world of finding and captivating your target market. I'll guide you through the process of identifying your audience, reaching them online, and turning them into loyal customers. We'll decode what they want and navigate the digital landscape together. Plus, get ready for some creative strategies like making valuable resources, networking with big names, and using platforms like YouTube to boost your brand's visibility. This episode is packed with practical tips to help you work smarter, earn more, and succeed in business.

Listen to the full episode to hear:

  • Discover insider secrets to pinpointing your target market with precision.
  • Unleash the potential of online platforms to connect and convert your audience into paying customers.
  • Dive into the art of crafting valuable resources and networking with industry influencers to elevate your brand.
  • Explore innovative strategies like launching a YouTube channel to boost visibility and turbocharge your entrepreneurial journey.

FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> In today's episode, I’m sharing the third installment of the Business Strategy Basics series. Join me as we delve into the exciting world of finding and captivating your target market. I'll guide you through the process of identifying your audience, reaching them online, and turning them into loyal customers. We'll decode what they want and navigate the digital landscape together. Plus, get ready for some creative strategies like making valuable resources, networking with big names, and using platforms like YouTube to boost your brand's visibility. This episode is packed with practical tips to help you work smarter, earn more, and succeed in business.

Listen to the full episode to hear:

  • Discover insider secrets to pinpointing your target market with precision.
  • Unleash the potential of online platforms to connect and convert your audience into paying customers.
  • Dive into the art of crafting valuable resources and networking with industry influencers to elevate your brand.
  • Explore innovative strategies like launching a YouTube channel to boost visibility and turbocharge your entrepreneurial journey.

FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Tue, 13 Feb 2024 08:00:00 -0500 Gillian Perkins Gillian Perkins 1401 In today's episode, I’m sharing the third installment of the Business Strategy Basics series. Join me as we delve into the exciting world of finding and captivating your target market. I'll guide you through the process of identifying your audience, reaching them online, and turning them into loyal customers. We'll decode what they want and navigate the digital landscape together. Plus, get ready for some creative strategies like making valuable resources, networking with big names, and using platforms like YouTube to boost your brand's visibility. This episode is packed with practical tips to help you work smarter, earn more, and succeed in business.

Listen to the full episode to hear:

  • Discover insider secrets to pinpointing your target market with precision.
  • Unleash the potential of online platforms to connect and convert your audience into paying customers.
  • Dive into the art of crafting valuable resources and networking with industry influencers to elevate your brand.
  • Explore innovative strategies like launching a YouTube channel to boost visibility and turbocharge your entrepreneurial journey.

FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> No Ep 205: how I run my $600K business from home with FIVE KIDS 205 205 Ep 205: how I run my $600K business from home with FIVE KIDS full 62415fad-9d6b-4e3c-b5b3-158755a9f05c https://share.transistor.fm/s/677a8f17 In today's episode, I'll be sharing my journey of navigating the intricate balance between running a $600K online business and homeschooling my five children. It's been a challenging yet rewarding experience. I delve into the idea that work tends to expand to fill the time available, a principle known as Parkinson's Law. However, I've discovered the power of essentialism – the practice of concentrating solely on the crucial tasks for greater efficiency.


Throughout the episode, I'll discuss various strategies I've implemented to harmonize my professional and personal life. These range from smartly dividing responsibilities and seeking help when needed to establishing passive income systems. I've also chosen to break away from conventional work schedules, ignoring traditional holidays in favor of a more flexible approach. Ultimately, I'll share my insights on the concept of 100K funnels, which have proven instrumental in generating passive income and maintaining a balance that works for me.

Listen to the full episode to hear:

  • Discover how I navigate the intricate balance of managing a successful online 
  • business while homeschooling my five children.
  • Delve into the concepts of Parkinson's Law.
  • Explore a variety of practical tactics I've employed in my life to achieve balance between professional and personal responsibilities. 
  • Challenge traditional work patterns by embracing flexibility in scheduling.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

Instagram: @GillianZPerkins

]]> In today's episode, I'll be sharing my journey of navigating the intricate balance between running a $600K online business and homeschooling my five children. It's been a challenging yet rewarding experience. I delve into the idea that work tends to expand to fill the time available, a principle known as Parkinson's Law. However, I've discovered the power of essentialism – the practice of concentrating solely on the crucial tasks for greater efficiency.


Throughout the episode, I'll discuss various strategies I've implemented to harmonize my professional and personal life. These range from smartly dividing responsibilities and seeking help when needed to establishing passive income systems. I've also chosen to break away from conventional work schedules, ignoring traditional holidays in favor of a more flexible approach. Ultimately, I'll share my insights on the concept of 100K funnels, which have proven instrumental in generating passive income and maintaining a balance that works for me.

Listen to the full episode to hear:

  • Discover how I navigate the intricate balance of managing a successful online 
  • business while homeschooling my five children.
  • Delve into the concepts of Parkinson's Law.
  • Explore a variety of practical tactics I've employed in my life to achieve balance between professional and personal responsibilities. 
  • Challenge traditional work patterns by embracing flexibility in scheduling.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

Instagram: @GillianZPerkins

]]> Thu, 08 Feb 2024 08:00:00 -0500 Gillian Perkins Gillian Perkins 1706 In today's episode, I'll be sharing my journey of navigating the intricate balance between running a $600K online business and homeschooling my five children. It's been a challenging yet rewarding experience. I delve into the idea that work tends to expand to fill the time available, a principle known as Parkinson's Law. However, I've discovered the power of essentialism – the practice of concentrating solely on the crucial tasks for greater efficiency.


Throughout the episode, I'll discuss various strategies I've implemented to harmonize my professional and personal life. These range from smartly dividing responsibilities and seeking help when needed to establishing passive income systems. I've also chosen to break away from conventional work schedules, ignoring traditional holidays in favor of a more flexible approach. Ultimately, I'll share my insights on the concept of 100K funnels, which have proven instrumental in generating passive income and maintaining a balance that works for me.

Listen to the full episode to hear:

  • Discover how I navigate the intricate balance of managing a successful online 
  • business while homeschooling my five children.
  • Delve into the concepts of Parkinson's Law.
  • Explore a variety of practical tactics I've employed in my life to achieve balance between professional and personal responsibilities. 
  • Challenge traditional work patterns by embracing flexibility in scheduling.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

Instagram: @GillianZPerkins

]]> No Ep 204: how to find a profitable product idea 204 204 Ep 204: how to find a profitable product idea full ac3dea33-a462-42be-ae2a-e376f826ff84 https://share.transistor.fm/s/566b09a5 In this episode, I lay out seven essential rules for creating a successful business offer. The first rule emphasizes the importance of crafting the offer itself as the initial step in building a solid business foundation. Next, I highlight the significance of meeting existing market demand to ensure a genuine need for your product or service.

We’ll further delve into key principles like focusing on delivering a singular, significant result to make your offer stand out. I also discuss strategies for setting your business apart from competitors and explore options such as not necessarily creating the product yourself. Testing the offer before fully launching the business is another crucial aspect, and I guide you through practical approaches for this important step. Lastly, I stress the importance of pricing your offer as a premium product to position your business favorably and maximize profits.

Throughout the episode, I share valuable resources and tips for brainstorming, testing, and refining your business ideas. Join me as we navigate the intricacies of crafting a compelling business offer that can elevate your entrepreneurial journey.


Listen to the full episode to hear:

  • Learn the crucial first step in building a successful business: crafting a compelling offer.
  • Understand the importance of meeting existing market demand to ensure your product or service fulfills a genuine need.
  • Discover strategies to make your business offer stand out, from delivering a significant result to effective differentiation from competitors.
  • Gain insights into alternative approaches, such as not creating the product yourself, and the importance of testing your offer before fully launching your business.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

Instagram: @GillianZPerkins

]]> In this episode, I lay out seven essential rules for creating a successful business offer. The first rule emphasizes the importance of crafting the offer itself as the initial step in building a solid business foundation. Next, I highlight the significance of meeting existing market demand to ensure a genuine need for your product or service.

We’ll further delve into key principles like focusing on delivering a singular, significant result to make your offer stand out. I also discuss strategies for setting your business apart from competitors and explore options such as not necessarily creating the product yourself. Testing the offer before fully launching the business is another crucial aspect, and I guide you through practical approaches for this important step. Lastly, I stress the importance of pricing your offer as a premium product to position your business favorably and maximize profits.

Throughout the episode, I share valuable resources and tips for brainstorming, testing, and refining your business ideas. Join me as we navigate the intricacies of crafting a compelling business offer that can elevate your entrepreneurial journey.


Listen to the full episode to hear:

  • Learn the crucial first step in building a successful business: crafting a compelling offer.
  • Understand the importance of meeting existing market demand to ensure your product or service fulfills a genuine need.
  • Discover strategies to make your business offer stand out, from delivering a significant result to effective differentiation from competitors.
  • Gain insights into alternative approaches, such as not creating the product yourself, and the importance of testing your offer before fully launching your business.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

Instagram: @GillianZPerkins

]]> Tue, 06 Feb 2024 08:00:00 -0500 Gillian Perkins Gillian Perkins 1480 In this episode, I lay out seven essential rules for creating a successful business offer. The first rule emphasizes the importance of crafting the offer itself as the initial step in building a solid business foundation. Next, I highlight the significance of meeting existing market demand to ensure a genuine need for your product or service.

We’ll further delve into key principles like focusing on delivering a singular, significant result to make your offer stand out. I also discuss strategies for setting your business apart from competitors and explore options such as not necessarily creating the product yourself. Testing the offer before fully launching the business is another crucial aspect, and I guide you through practical approaches for this important step. Lastly, I stress the importance of pricing your offer as a premium product to position your business favorably and maximize profits.

Throughout the episode, I share valuable resources and tips for brainstorming, testing, and refining your business ideas. Join me as we navigate the intricacies of crafting a compelling business offer that can elevate your entrepreneurial journey.


Listen to the full episode to hear:

  • Learn the crucial first step in building a successful business: crafting a compelling offer.
  • Understand the importance of meeting existing market demand to ensure your product or service fulfills a genuine need.
  • Discover strategies to make your business offer stand out, from delivering a significant result to effective differentiation from competitors.
  • Gain insights into alternative approaches, such as not creating the product yourself, and the importance of testing your offer before fully launching your business.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

Instagram: @GillianZPerkins

]]> No Ep 203: The Big-Picture Guide for Making Money Online 203 203 Ep 203: The Big-Picture Guide for Making Money Online full https://blubrry.com/worklessearnmore/128898375/ep-203-the-big-picture-guide-for-making-money-online/ https://share.transistor.fm/s/831e9919 In today's episode, I'm here to reshape the narrative around entrepreneurship. Let's acknowledge the truth – the day-to-day reality of being an entrepreneur can be quite different from the picturesque vision of absolute freedom and control over our lives.


I'm not just here to talk; I'm here to share actionable strategies. My goal is to guide you on optimizing your work hours, leading to not only increased earnings but also paving the way for a more fulfilling work-life balance.

Picture this journey as a quest for a new perspective on entrepreneurship. We're not just chasing the conventional notions; we're diving into the specifics. By fine-tuning our approach to work, we can unlock a realm where success isn't just measured in numbers but in the quality of our lives.

So, are you ready to redefine your entrepreneurial journey? Join me as we navigate the intricacies of entrepreneurship, exploring strategies that bring about real, tangible change.


Listen to the full episode to hear:

  • Gain valuable insights into the day-to-day reality of an entrepreneur's life.
  • Discover actionable strategies to effectively optimize your work hours for increased productivity.
  • Explore a new perspective on work-life balance, breaking free from traditional notions.
  • Join a transformative quest to revolutionize your approach to entrepreneurship.


FREE Resources to Grow Your Online Business:



Work with Gillian Perkins:


]]> In today's episode, I'm here to reshape the narrative around entrepreneurship. Let's acknowledge the truth – the day-to-day reality of being an entrepreneur can be quite different from the picturesque vision of absolute freedom and control over our lives.


I'm not just here to talk; I'm here to share actionable strategies. My goal is to guide you on optimizing your work hours, leading to not only increased earnings but also paving the way for a more fulfilling work-life balance.

Picture this journey as a quest for a new perspective on entrepreneurship. We're not just chasing the conventional notions; we're diving into the specifics. By fine-tuning our approach to work, we can unlock a realm where success isn't just measured in numbers but in the quality of our lives.

So, are you ready to redefine your entrepreneurial journey? Join me as we navigate the intricacies of entrepreneurship, exploring strategies that bring about real, tangible change.


Listen to the full episode to hear:

  • Gain valuable insights into the day-to-day reality of an entrepreneur's life.
  • Discover actionable strategies to effectively optimize your work hours for increased productivity.
  • Explore a new perspective on work-life balance, breaking free from traditional notions.
  • Join a transformative quest to revolutionize your approach to entrepreneurship.


FREE Resources to Grow Your Online Business:



Work with Gillian Perkins:


]]> Tue, 30 Jan 2024 08:00:00 -0500 Gillian Perkins Gillian Perkins 1029 In today's episode, I'm here to reshape the narrative around entrepreneurship. Let's acknowledge the truth – the day-to-day reality of being an entrepreneur can be quite different from the picturesque vision of absolute freedom and control over our lives.


I'm not just here to talk; I'm here to share actionable strategies. My goal is to guide you on optimizing your work hours, leading to not only increased earnings but also paving the way for a more fulfilling work-life balance.

Picture this journey as a quest for a new perspective on entrepreneurship. We're not just chasing the conventional notions; we're diving into the specifics. By fine-tuning our approach to work, we can unlock a realm where success isn't just measured in numbers but in the quality of our lives.

So, are you ready to redefine your entrepreneurial journey? Join me as we navigate the intricacies of entrepreneurship, exploring strategies that bring about real, tangible change.


Listen to the full episode to hear:

  • Gain valuable insights into the day-to-day reality of an entrepreneur's life.
  • Discover actionable strategies to effectively optimize your work hours for increased productivity.
  • Explore a new perspective on work-life balance, breaking free from traditional notions.
  • Join a transformative quest to revolutionize your approach to entrepreneurship.


FREE Resources to Grow Your Online Business:



Work with Gillian Perkins:


]]> No Ep 202: Meet the Girl Who Cracked YouTube Shorts (Jenny Hoyos Interview) 202 202 Ep 202: Meet the Girl Who Cracked YouTube Shorts (Jenny Hoyos Interview) full https://blubrry.com/worklessearnmore/128525824/ep-202-meet-the-girl-who-cracked-youtube-shorts-jenny-hoyos-interview/ https://share.transistor.fm/s/3d2b2173 In today's episode, I’m interviewing Jenny Hoyos, the YouTube Shorts sensation with over 980 million views. Jenny unravels the secrets to YouTube Shorts success in this riveting conversation.


Discover the artistry behind crafting compelling Shorts as Jenny delves into the nuances of finding the perfect story and the game-changing impact of a strong hook. Uncover the strategies she employs to create mesmerizing short videos that captivate audiences from the first frame.


But that's not all—Jenny spills the beans on the behind-the-scenes magic by exploring the intricacies of YouTube analytics. Learn how she optimizes for audience retention, unraveling the mystery of keeping viewers hooked from start to finish. Delve into the financial dynamics of YouTube Shorts, gaining insights into the lucrative opportunities within this dynamic platform.


Jenny's insights extend beyond the technicalities as she reflects on the power of YouTube as a transformative platform for content creators. Join her in exploring the bedrock of collaboration—trust—and the pivotal role it plays in achieving success in the digital realm.


Moreover, Jenny shares her wisdom on the art of revenue diversification, revealing how it can pave the way for triumph on YouTube.


This conversation isn't just a discussion; it's a roadmap to conquering YouTube Shorts, brimming with actionable insights and profound revelations. Tune in and elevate your YouTube game to unprecedented heights!


Listen to the full episode to hear:


  • Learn the secrets to crafting narratives that resonate and engage viewers right from the start.
  • Discover the significance of a strong hook in capturing audience attention.
  • Uncover Jenny's strategies for creating captivating short videos that leave a lasting impression. 
  • Delve into the world of YouTube analytics with Jenny as she discusses the key metrics and techniques for optimizing audience retention


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:


Instagram: @GillianZPerkins

]]> In today's episode, I’m interviewing Jenny Hoyos, the YouTube Shorts sensation with over 980 million views. Jenny unravels the secrets to YouTube Shorts success in this riveting conversation.


Discover the artistry behind crafting compelling Shorts as Jenny delves into the nuances of finding the perfect story and the game-changing impact of a strong hook. Uncover the strategies she employs to create mesmerizing short videos that captivate audiences from the first frame.


But that's not all—Jenny spills the beans on the behind-the-scenes magic by exploring the intricacies of YouTube analytics. Learn how she optimizes for audience retention, unraveling the mystery of keeping viewers hooked from start to finish. Delve into the financial dynamics of YouTube Shorts, gaining insights into the lucrative opportunities within this dynamic platform.


Jenny's insights extend beyond the technicalities as she reflects on the power of YouTube as a transformative platform for content creators. Join her in exploring the bedrock of collaboration—trust—and the pivotal role it plays in achieving success in the digital realm.


Moreover, Jenny shares her wisdom on the art of revenue diversification, revealing how it can pave the way for triumph on YouTube.


This conversation isn't just a discussion; it's a roadmap to conquering YouTube Shorts, brimming with actionable insights and profound revelations. Tune in and elevate your YouTube game to unprecedented heights!


Listen to the full episode to hear:


  • Learn the secrets to crafting narratives that resonate and engage viewers right from the start.
  • Discover the significance of a strong hook in capturing audience attention.
  • Uncover Jenny's strategies for creating captivating short videos that leave a lasting impression. 
  • Delve into the world of YouTube analytics with Jenny as she discusses the key metrics and techniques for optimizing audience retention


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:


Instagram: @GillianZPerkins

]]> Tue, 23 Jan 2024 08:00:00 -0500 Gillian Perkins Gillian Perkins 3547 In today's episode, I’m interviewing Jenny Hoyos, the YouTube Shorts sensation with over 980 million views. Jenny unravels the secrets to YouTube Shorts success in this riveting conversation.


Discover the artistry behind crafting compelling Shorts as Jenny delves into the nuances of finding the perfect story and the game-changing impact of a strong hook. Uncover the strategies she employs to create mesmerizing short videos that captivate audiences from the first frame.


But that's not all—Jenny spills the beans on the behind-the-scenes magic by exploring the intricacies of YouTube analytics. Learn how she optimizes for audience retention, unraveling the mystery of keeping viewers hooked from start to finish. Delve into the financial dynamics of YouTube Shorts, gaining insights into the lucrative opportunities within this dynamic platform.


Jenny's insights extend beyond the technicalities as she reflects on the power of YouTube as a transformative platform for content creators. Join her in exploring the bedrock of collaboration—trust—and the pivotal role it plays in achieving success in the digital realm.


Moreover, Jenny shares her wisdom on the art of revenue diversification, revealing how it can pave the way for triumph on YouTube.


This conversation isn't just a discussion; it's a roadmap to conquering YouTube Shorts, brimming with actionable insights and profound revelations. Tune in and elevate your YouTube game to unprecedented heights!


Listen to the full episode to hear:


  • Learn the secrets to crafting narratives that resonate and engage viewers right from the start.
  • Discover the significance of a strong hook in capturing audience attention.
  • Uncover Jenny's strategies for creating captivating short videos that leave a lasting impression. 
  • Delve into the world of YouTube analytics with Jenny as she discusses the key metrics and techniques for optimizing audience retention


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:


Instagram: @GillianZPerkins

]]> No Ep 201: Avoid These Digital Course MISTAKES 201 201 Ep 201: Avoid These Digital Course MISTAKES full https://blubrry.com/worklessearnmore/128362110/ep-201-avoid-these-digital-course-mistakes/ https://share.transistor.fm/s/9e09d1c6 Ever wonder how to create a digital course that actually sells? Today, we're breaking down the dos and don'ts for digital course creators. We'll discuss how a well-thought-out sales page can boost engagement and conversion rates, making your course creation process more effective.


We'll explore why it's better to focus on specific topics rather than trying to cover everything. It's all about keeping it simple and ensuring your students get the most out of your content. Learning styles matter, right? We'll talk about why tailoring your course content to different learning preferences is essential for maximum understanding and satisfaction.


Lastly, we'll cover the often overlooked task of course maintenance. It may not be glamorous, but keeping your course up to date is crucial for sustained success. We'll discuss the why and how. Whether you're a seasoned creator or just starting out, this episode is your guide to creating digital courses that make sense and deliver real value to your students.



Listen to the full episode to hear:


  • Learn how aligning course design with a strong sales page boosts engagement and conversion rates.
  • Understand the downsides of creating broad courses and the impact of niche-focused content on student satisfaction.
  • Discover the importance of accommodating different learning styles and tips for personalized course content.
  • Get actionable tips, including setting optimal course length, designing for easy updates, and incorporating live elements for an engaging learning experience.



FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:


Instagram: @GillianZPerkins

]]> Ever wonder how to create a digital course that actually sells? Today, we're breaking down the dos and don'ts for digital course creators. We'll discuss how a well-thought-out sales page can boost engagement and conversion rates, making your course creation process more effective.


We'll explore why it's better to focus on specific topics rather than trying to cover everything. It's all about keeping it simple and ensuring your students get the most out of your content. Learning styles matter, right? We'll talk about why tailoring your course content to different learning preferences is essential for maximum understanding and satisfaction.


Lastly, we'll cover the often overlooked task of course maintenance. It may not be glamorous, but keeping your course up to date is crucial for sustained success. We'll discuss the why and how. Whether you're a seasoned creator or just starting out, this episode is your guide to creating digital courses that make sense and deliver real value to your students.



Listen to the full episode to hear:


  • Learn how aligning course design with a strong sales page boosts engagement and conversion rates.
  • Understand the downsides of creating broad courses and the impact of niche-focused content on student satisfaction.
  • Discover the importance of accommodating different learning styles and tips for personalized course content.
  • Get actionable tips, including setting optimal course length, designing for easy updates, and incorporating live elements for an engaging learning experience.



FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:


Instagram: @GillianZPerkins

]]> Tue, 16 Jan 2024 08:00:00 -0500 Gillian Perkins Gillian Perkins 1262 Ever wonder how to create a digital course that actually sells? Today, we're breaking down the dos and don'ts for digital course creators. We'll discuss how a well-thought-out sales page can boost engagement and conversion rates, making your course creation process more effective.


We'll explore why it's better to focus on specific topics rather than trying to cover everything. It's all about keeping it simple and ensuring your students get the most out of your content. Learning styles matter, right? We'll talk about why tailoring your course content to different learning preferences is essential for maximum understanding and satisfaction.


Lastly, we'll cover the often overlooked task of course maintenance. It may not be glamorous, but keeping your course up to date is crucial for sustained success. We'll discuss the why and how. Whether you're a seasoned creator or just starting out, this episode is your guide to creating digital courses that make sense and deliver real value to your students.



Listen to the full episode to hear:


  • Learn how aligning course design with a strong sales page boosts engagement and conversion rates.
  • Understand the downsides of creating broad courses and the impact of niche-focused content on student satisfaction.
  • Discover the importance of accommodating different learning styles and tips for personalized course content.
  • Get actionable tips, including setting optimal course length, designing for easy updates, and incorporating live elements for an engaging learning experience.



FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:


Instagram: @GillianZPerkins

]]> No Ep 200: What Worked (and What Didn't) in 2023 200 200 Ep 200: What Worked (and What Didn't) in 2023 full https://blubrry.com/worklessearnmore/128301654/ep-200-what-worked-and-what-didnt-in-2023/ https://share.transistor.fm/s/42eb73a3 Today, we're going to dive deep into my 2023 journey, exploring the strategies that proved successful, the ones that didn't quite hit the mark, and those that landed somewhere in between.


Throughout this episode, I'll be sharing insights into various aspects, including my approaches to content creation, making effective price adjustments, scaling up content production, the exciting launch of a public affiliate program, and my ambitious experiment with a four-day work week. Join me as I reflect on both the wins and challenges of these endeavors.


I can't stress enough the importance of authenticity in the entrepreneurial world. I'll discuss why resisting the comparison trap—whether it's with others or future self-projections—is crucial for long-term success.


If you're looking to optimize your own productivity and success strategies, this episode is a must-listen. Join me, Gillian Perkins, on the Work Less, Earn More podcast, and let's navigate the entrepreneurial journey together.


Listen to the full episode to hear:


  • Get an insider's perspective as I break down the strategies that defined my 2023
  • Explore the challenges and lessons learned from attempting a four-day work week.
  • Discover why resisting the temptation to compare oneself to others or future self-projections is a key ingredient for sustained success.
  • Gain valuable insights as I candidly share both triumphs and hurdles faced throughout the journey.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:



]]> Today, we're going to dive deep into my 2023 journey, exploring the strategies that proved successful, the ones that didn't quite hit the mark, and those that landed somewhere in between.


Throughout this episode, I'll be sharing insights into various aspects, including my approaches to content creation, making effective price adjustments, scaling up content production, the exciting launch of a public affiliate program, and my ambitious experiment with a four-day work week. Join me as I reflect on both the wins and challenges of these endeavors.


I can't stress enough the importance of authenticity in the entrepreneurial world. I'll discuss why resisting the comparison trap—whether it's with others or future self-projections—is crucial for long-term success.


If you're looking to optimize your own productivity and success strategies, this episode is a must-listen. Join me, Gillian Perkins, on the Work Less, Earn More podcast, and let's navigate the entrepreneurial journey together.


Listen to the full episode to hear:


  • Get an insider's perspective as I break down the strategies that defined my 2023
  • Explore the challenges and lessons learned from attempting a four-day work week.
  • Discover why resisting the temptation to compare oneself to others or future self-projections is a key ingredient for sustained success.
  • Gain valuable insights as I candidly share both triumphs and hurdles faced throughout the journey.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:



]]> Tue, 09 Jan 2024 08:00:00 -0500 Gilllian Perkins Gilllian Perkins 2748 Today, we're going to dive deep into my 2023 journey, exploring the strategies that proved successful, the ones that didn't quite hit the mark, and those that landed somewhere in between.


Throughout this episode, I'll be sharing insights into various aspects, including my approaches to content creation, making effective price adjustments, scaling up content production, the exciting launch of a public affiliate program, and my ambitious experiment with a four-day work week. Join me as I reflect on both the wins and challenges of these endeavors.


I can't stress enough the importance of authenticity in the entrepreneurial world. I'll discuss why resisting the comparison trap—whether it's with others or future self-projections—is crucial for long-term success.


If you're looking to optimize your own productivity and success strategies, this episode is a must-listen. Join me, Gillian Perkins, on the Work Less, Earn More podcast, and let's navigate the entrepreneurial journey together.


Listen to the full episode to hear:


  • Get an insider's perspective as I break down the strategies that defined my 2023
  • Explore the challenges and lessons learned from attempting a four-day work week.
  • Discover why resisting the temptation to compare oneself to others or future self-projections is a key ingredient for sustained success.
  • Gain valuable insights as I candidly share both triumphs and hurdles faced throughout the journey.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:



]]> No Ep 199: How to Write Marketing Emails People Want to Open & Read 199 199 Ep 199: How to Write Marketing Emails People Want to Open & Read full https://blubrry.com/worklessearnmore/127827480/ep-199-how-to-write-marketing-emails-people-want-to-open-read/ https://share.transistor.fm/s/270e9d10 In this episode, Gabe Cox is interviewing me on how to write emails people want to open and read. We’ll take you on a journey into the realm of email marketing, shedding light on the significance of open rates and the truth behind compelling subject lines. I'll share insights on how your identity as the sender and the history of your interactions can make or break whether your email gets opened. Building genuine relationships with your subscribers through top-notch content is absolutely crucial.


When it comes to crafting emails, my focus is on getting straight to the heart of the message and convincing your subscribers why it matters. I strongly advocate for the use of personal stories to add a relatable touch, making your communication feel authentic and less like a sales pitch. Consistency in your emails is a key player in maintaining those reader relationships and building trust over time.


In a surprising twist, I'll challenge the common belief that the subject line is everything. Instead, I argue that, as content creators, our real priority should be the substance of the email itself. I firmly believe that meaningful connections with readers stem from the actual content, transcending the initial allure of a catchy subject line. The big takeaway? In the world of email marketing, storytelling, authenticity, and consistent communication are the secrets to forging lasting connections.


Listen to the full episode to hear:

  • Join me as I demystify the factors influencing open rates in email marketing.
  • Learn why consistent emailing is more than just frequency.
  • Challenge conventional wisdom with me as we shed light on a truth often overlooked in the world of email marketing.
  • Master the art of crafting compelling messages in your emails.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> In this episode, Gabe Cox is interviewing me on how to write emails people want to open and read. We’ll take you on a journey into the realm of email marketing, shedding light on the significance of open rates and the truth behind compelling subject lines. I'll share insights on how your identity as the sender and the history of your interactions can make or break whether your email gets opened. Building genuine relationships with your subscribers through top-notch content is absolutely crucial.


When it comes to crafting emails, my focus is on getting straight to the heart of the message and convincing your subscribers why it matters. I strongly advocate for the use of personal stories to add a relatable touch, making your communication feel authentic and less like a sales pitch. Consistency in your emails is a key player in maintaining those reader relationships and building trust over time.


In a surprising twist, I'll challenge the common belief that the subject line is everything. Instead, I argue that, as content creators, our real priority should be the substance of the email itself. I firmly believe that meaningful connections with readers stem from the actual content, transcending the initial allure of a catchy subject line. The big takeaway? In the world of email marketing, storytelling, authenticity, and consistent communication are the secrets to forging lasting connections.


Listen to the full episode to hear:

  • Join me as I demystify the factors influencing open rates in email marketing.
  • Learn why consistent emailing is more than just frequency.
  • Challenge conventional wisdom with me as we shed light on a truth often overlooked in the world of email marketing.
  • Master the art of crafting compelling messages in your emails.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Tue, 19 Dec 2023 08:00:00 -0500 Gillian Perkins Gillian Perkins 1841 In this episode, Gabe Cox is interviewing me on how to write emails people want to open and read. We’ll take you on a journey into the realm of email marketing, shedding light on the significance of open rates and the truth behind compelling subject lines. I'll share insights on how your identity as the sender and the history of your interactions can make or break whether your email gets opened. Building genuine relationships with your subscribers through top-notch content is absolutely crucial.


When it comes to crafting emails, my focus is on getting straight to the heart of the message and convincing your subscribers why it matters. I strongly advocate for the use of personal stories to add a relatable touch, making your communication feel authentic and less like a sales pitch. Consistency in your emails is a key player in maintaining those reader relationships and building trust over time.


In a surprising twist, I'll challenge the common belief that the subject line is everything. Instead, I argue that, as content creators, our real priority should be the substance of the email itself. I firmly believe that meaningful connections with readers stem from the actual content, transcending the initial allure of a catchy subject line. The big takeaway? In the world of email marketing, storytelling, authenticity, and consistent communication are the secrets to forging lasting connections.


Listen to the full episode to hear:

  • Join me as I demystify the factors influencing open rates in email marketing.
  • Learn why consistent emailing is more than just frequency.
  • Challenge conventional wisdom with me as we shed light on a truth often overlooked in the world of email marketing.
  • Master the art of crafting compelling messages in your emails.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> No Ep 198: If your business is in a SLUMP, you're not alone. (Ft. Abbey Ashley of The Virtual Savvy) 198 198 Ep 198: If your business is in a SLUMP, you're not alone. (Ft. Abbey Ashley of The Virtual Savvy) full https://blubrry.com/worklessearnmore/127778742/ep-198-if-your-business-is-in-a-slump-youre-not-alone-ft-abbey-ashley-of-the-virtual-savvy/ https://share.transistor.fm/s/2197edd9 In this episode, I sit down with Abbey Ashley, the founder of Virtual Savvy. Today, we're taking a deep dive into the journey of her virtual assistant training business and her advice on what to do if you find yourself caught in a slump.


Imagine this: Virtual Savvy experienced a significant surge in growth during the COVID-19 pandemic. However, Abbey decided to pivot, steering the company towards a more compact and contented team.


But success isn't all sunshine and rainbows. Abbey opens up about the emotional rollercoaster that accompanies rapid success, addressing both the highs and lows and the impact of past triumphs on present strategies.


We'll also discuss a key ingredient in online business – building connections. Abbey emphasizes the importance of forging genuine connections in the digital realm, going beyond mere business transactions.


To wrap it up, we'll talk about finding joy in the business journey. Abbey provides insights into adapting to changes in the business landscape and the importance of infusing enjoyment into your growth strategy.


Listen to the full episode to hear:

  • Learn how Abbey Ashley successfully guided her virtual assistant training business.
  • Delve into the emotional aspects of rapid success in the business world.
  • Explore the importance of fostering connections in the digital business landscape. 
  • Uncover the unique customer journeys and experiences associated with entrepreneurship.


More about Abbey Ashley:

Check out The Virtual Savvy: www.thevirtualsavvy.com

The Virtual Savvy Instagram


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> In this episode, I sit down with Abbey Ashley, the founder of Virtual Savvy. Today, we're taking a deep dive into the journey of her virtual assistant training business and her advice on what to do if you find yourself caught in a slump.


Imagine this: Virtual Savvy experienced a significant surge in growth during the COVID-19 pandemic. However, Abbey decided to pivot, steering the company towards a more compact and contented team.


But success isn't all sunshine and rainbows. Abbey opens up about the emotional rollercoaster that accompanies rapid success, addressing both the highs and lows and the impact of past triumphs on present strategies.


We'll also discuss a key ingredient in online business – building connections. Abbey emphasizes the importance of forging genuine connections in the digital realm, going beyond mere business transactions.


To wrap it up, we'll talk about finding joy in the business journey. Abbey provides insights into adapting to changes in the business landscape and the importance of infusing enjoyment into your growth strategy.


Listen to the full episode to hear:

  • Learn how Abbey Ashley successfully guided her virtual assistant training business.
  • Delve into the emotional aspects of rapid success in the business world.
  • Explore the importance of fostering connections in the digital business landscape. 
  • Uncover the unique customer journeys and experiences associated with entrepreneurship.


More about Abbey Ashley:

Check out The Virtual Savvy: www.thevirtualsavvy.com

The Virtual Savvy Instagram


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Tue, 12 Dec 2023 08:00:00 -0500 Gillian Perkins Gillian Perkins 3904 In this episode, I sit down with Abbey Ashley, the founder of Virtual Savvy. Today, we're taking a deep dive into the journey of her virtual assistant training business and her advice on what to do if you find yourself caught in a slump.


Imagine this: Virtual Savvy experienced a significant surge in growth during the COVID-19 pandemic. However, Abbey decided to pivot, steering the company towards a more compact and contented team.


But success isn't all sunshine and rainbows. Abbey opens up about the emotional rollercoaster that accompanies rapid success, addressing both the highs and lows and the impact of past triumphs on present strategies.


We'll also discuss a key ingredient in online business – building connections. Abbey emphasizes the importance of forging genuine connections in the digital realm, going beyond mere business transactions.


To wrap it up, we'll talk about finding joy in the business journey. Abbey provides insights into adapting to changes in the business landscape and the importance of infusing enjoyment into your growth strategy.


Listen to the full episode to hear:

  • Learn how Abbey Ashley successfully guided her virtual assistant training business.
  • Delve into the emotional aspects of rapid success in the business world.
  • Explore the importance of fostering connections in the digital business landscape. 
  • Uncover the unique customer journeys and experiences associated with entrepreneurship.


More about Abbey Ashley:

Check out The Virtual Savvy: www.thevirtualsavvy.com

The Virtual Savvy Instagram


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> No Ep 197: The Ultimate Guide to Marketing Your Small Business [2024] 197 197 Ep 197: The Ultimate Guide to Marketing Your Small Business [2024] full https://blubrry.com/worklessearnmore/127588892/ep-197-how-to-market-a-small-business/ https://share.transistor.fm/s/96d6f886 In today's episode, I'll break down the essentials of creating a winning marketing strategy for small businesses, no marketing expertise required. We’ll dive into the straightforward 5W Marketing Strategy, focusing on the 'what', 'who', 'where', 'how', and 'work' aspects to consistently attract customers.


Learn crucial steps like choosing the right product, identifying your key audience, deciding on the best visibility platform, and setting SMART marketing goals. I’ll also share expert tips, including social media mastery, Google optimization, results tracking, and maintaining a growth mindset. Whether you're a seasoned entrepreneur or just starting, tune in to "How to Market a Small Business - The Basics" to empower your business with fundamental skills for success.


Listen to the full episode to hear:

  • The simple yet powerful 5W Marketing Strategy
  • Insights into crucial decisions like choosing the right product
  • Expert tips on leveraging social media effectively
  • Valuable advice on maintaining a growth mindset in your small business journey


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> In today's episode, I'll break down the essentials of creating a winning marketing strategy for small businesses, no marketing expertise required. We’ll dive into the straightforward 5W Marketing Strategy, focusing on the 'what', 'who', 'where', 'how', and 'work' aspects to consistently attract customers.


Learn crucial steps like choosing the right product, identifying your key audience, deciding on the best visibility platform, and setting SMART marketing goals. I’ll also share expert tips, including social media mastery, Google optimization, results tracking, and maintaining a growth mindset. Whether you're a seasoned entrepreneur or just starting, tune in to "How to Market a Small Business - The Basics" to empower your business with fundamental skills for success.


Listen to the full episode to hear:

  • The simple yet powerful 5W Marketing Strategy
  • Insights into crucial decisions like choosing the right product
  • Expert tips on leveraging social media effectively
  • Valuable advice on maintaining a growth mindset in your small business journey


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Tue, 05 Dec 2023 08:00:00 -0500 Gillian Perkins Gillian Perkins 2522 In today's episode, I'll break down the essentials of creating a winning marketing strategy for small businesses, no marketing expertise required. We’ll dive into the straightforward 5W Marketing Strategy, focusing on the 'what', 'who', 'where', 'how', and 'work' aspects to consistently attract customers.


Learn crucial steps like choosing the right product, identifying your key audience, deciding on the best visibility platform, and setting SMART marketing goals. I’ll also share expert tips, including social media mastery, Google optimization, results tracking, and maintaining a growth mindset. Whether you're a seasoned entrepreneur or just starting, tune in to "How to Market a Small Business - The Basics" to empower your business with fundamental skills for success.


Listen to the full episode to hear:

  • The simple yet powerful 5W Marketing Strategy
  • Insights into crucial decisions like choosing the right product
  • Expert tips on leveraging social media effectively
  • Valuable advice on maintaining a growth mindset in your small business journey


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> No Ep 196: LONG-TERM SUCCESS: How to Keep Your Business Growing for 10+ Years (with Sarah Noked) 196 196 Ep 196: LONG-TERM SUCCESS: How to Keep Your Business Growing for 10+ Years (with Sarah Noked) full https://blubrry.com/worklessearnmore/122478754/ep-196-long-term-success-how-to-keep-your-business-growing-for-10-years-with-sarah-noked/ https://share.transistor.fm/s/556b646a In this podcast episode, Gillian Perkins interviews Sarah Noked, an experienced online business manager and the founder of OBM School. They dive into the challenges and rewards of sustaining a business for the long haul. They reveal the strategies for sustaining business growth for over 10 years.


Sarah shares her insights on repeatedly launching products, breaking down her process, strategies, and how she tweaks her approach each time. She emphasizes the importance of understanding your business's strengths and weaknesses, advocating for systematic strategies to navigate entrepreneurship. A key takeaway is Sarah's introduction of the SOP (Standard Operating Procedures) kit, a tool that streamlines operations in her business.


Join the conversation to discover practical advice and firsthand experiences, as Gillian and Sarah explore the keys to achieving long-term success in the dynamic world of entrepreneurship, providing actionable insights for those aiming to keep their businesses thriving for a decade and beyond.


Listen to the full episode to hear:

  • Learn the ins and outs of long-term business success – the ups, downs, and how to make it happen!
  • Get the scoop on Sarah Noked's secrets to launching winning products over and over.
  • Discover how SOP (Standard Operating Procedures) kits can supercharge your business operations.
  • Join Gillian and Sarah for real talk, personal stories, and practical tips to keep your business going strong for over a decade!


More About Sarah Noked:


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:


]]> In this podcast episode, Gillian Perkins interviews Sarah Noked, an experienced online business manager and the founder of OBM School. They dive into the challenges and rewards of sustaining a business for the long haul. They reveal the strategies for sustaining business growth for over 10 years.


Sarah shares her insights on repeatedly launching products, breaking down her process, strategies, and how she tweaks her approach each time. She emphasizes the importance of understanding your business's strengths and weaknesses, advocating for systematic strategies to navigate entrepreneurship. A key takeaway is Sarah's introduction of the SOP (Standard Operating Procedures) kit, a tool that streamlines operations in her business.


Join the conversation to discover practical advice and firsthand experiences, as Gillian and Sarah explore the keys to achieving long-term success in the dynamic world of entrepreneurship, providing actionable insights for those aiming to keep their businesses thriving for a decade and beyond.


Listen to the full episode to hear:

  • Learn the ins and outs of long-term business success – the ups, downs, and how to make it happen!
  • Get the scoop on Sarah Noked's secrets to launching winning products over and over.
  • Discover how SOP (Standard Operating Procedures) kits can supercharge your business operations.
  • Join Gillian and Sarah for real talk, personal stories, and practical tips to keep your business going strong for over a decade!


More About Sarah Noked:


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:


]]> Tue, 28 Nov 2023 08:00:00 -0500 Gillian Perkins Gillian Perkins 3619 In this podcast episode, Gillian Perkins interviews Sarah Noked, an experienced online business manager and the founder of OBM School. They dive into the challenges and rewards of sustaining a business for the long haul. They reveal the strategies for sustaining business growth for over 10 years.


Sarah shares her insights on repeatedly launching products, breaking down her process, strategies, and how she tweaks her approach each time. She emphasizes the importance of understanding your business's strengths and weaknesses, advocating for systematic strategies to navigate entrepreneurship. A key takeaway is Sarah's introduction of the SOP (Standard Operating Procedures) kit, a tool that streamlines operations in her business.


Join the conversation to discover practical advice and firsthand experiences, as Gillian and Sarah explore the keys to achieving long-term success in the dynamic world of entrepreneurship, providing actionable insights for those aiming to keep their businesses thriving for a decade and beyond.


Listen to the full episode to hear:

  • Learn the ins and outs of long-term business success – the ups, downs, and how to make it happen!
  • Get the scoop on Sarah Noked's secrets to launching winning products over and over.
  • Discover how SOP (Standard Operating Procedures) kits can supercharge your business operations.
  • Join Gillian and Sarah for real talk, personal stories, and practical tips to keep your business going strong for over a decade!


More About Sarah Noked:


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:


]]> No Ep 195: 3 Fatal Reasons Your Online Course Isn't Selling 195 195 Ep 195: 3 Fatal Reasons Your Online Course Isn't Selling full https://blubrry.com/worklessearnmore/122466434/ep-195-3-fatal-reasons-your-online-course-isnt-selling/ https://share.transistor.fm/s/fd137830 In this episode, we're talking about 3 fatal reasons your online course might not be selling and how to fix it. I've figured out three main issues: not enough people checking it out, not having sufficient leads, and the weird situation of having traffic but no sales.


But guess what? The fix isn't about turning up the volume or being super pushy. We're keeping it chill and focused on connecting with the right people. Plus, I'll throw in some tips about tailoring your marketing to where your business is at.


Let's tackle these issues together. Stick around till the end, and I've got an exclusive invite for you to join my 100K Mastermind Program.


Listen to the full episode to hear:

  • Uncover the three primary obstacles hindering the success of your online course sales.
  • Gain practical insights into overcoming common challenges.
  • Explore a unique perspective on boosting sales by focusing on a more relaxed and targeted approach.
  • Understand the significance of tailoring marketing strategies to specific business stages.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> In this episode, we're talking about 3 fatal reasons your online course might not be selling and how to fix it. I've figured out three main issues: not enough people checking it out, not having sufficient leads, and the weird situation of having traffic but no sales.


But guess what? The fix isn't about turning up the volume or being super pushy. We're keeping it chill and focused on connecting with the right people. Plus, I'll throw in some tips about tailoring your marketing to where your business is at.


Let's tackle these issues together. Stick around till the end, and I've got an exclusive invite for you to join my 100K Mastermind Program.


Listen to the full episode to hear:

  • Uncover the three primary obstacles hindering the success of your online course sales.
  • Gain practical insights into overcoming common challenges.
  • Explore a unique perspective on boosting sales by focusing on a more relaxed and targeted approach.
  • Understand the significance of tailoring marketing strategies to specific business stages.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Tue, 21 Nov 2023 08:00:00 -0500 Gillian Perkins Gillian Perkins 1620 In this episode, we're talking about 3 fatal reasons your online course might not be selling and how to fix it. I've figured out three main issues: not enough people checking it out, not having sufficient leads, and the weird situation of having traffic but no sales.


But guess what? The fix isn't about turning up the volume or being super pushy. We're keeping it chill and focused on connecting with the right people. Plus, I'll throw in some tips about tailoring your marketing to where your business is at.


Let's tackle these issues together. Stick around till the end, and I've got an exclusive invite for you to join my 100K Mastermind Program.


Listen to the full episode to hear:

  • Uncover the three primary obstacles hindering the success of your online course sales.
  • Gain practical insights into overcoming common challenges.
  • Explore a unique perspective on boosting sales by focusing on a more relaxed and targeted approach.
  • Understand the significance of tailoring marketing strategies to specific business stages.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> No Ep 194: 3 Huge Business MISTAKES That Held Me Back for Years 194 194 Ep 194: 3 Huge Business MISTAKES That Held Me Back for Years full https://blubrry.com/worklessearnmore/122385763/ep-194-3-huge-business-mistakes-that-held-me-back-for-years/ https://share.transistor.fm/s/6eec1de2 In this podcast episode, I reflect on three major business mistakes that held me back for years. My first mistake was failing to validate course ideas before creating and launching them. Instead of conducting market research, I would develop courses without knowing if there was a demand. My second mistake was being overly sales-focused during course launches, rather than listening to potential customers. I realized the importance of engaging with prospective buyers and understanding their needs. My third mistake was a lack of leads, as I had minimal visibility, making it challenging to generate income. To address these issues, I announced course ideas for pre-sale, which allowed me to gauge interest quickly and lower prices to attract customers more effectively.


Listen to the full episode to hear:

  • Discover the three major business blunders that nearly derailed my entrepreneurial journey.
  • Learn the pitfalls of launching products without market validation and the high cost of being too sales-focused.
  • Find out how a lack of leads can make your business invisible in a crowded market.
  • Uncover the strategies I employed to overcome these mistakes and set my business on a path to success.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:


]]> In this podcast episode, I reflect on three major business mistakes that held me back for years. My first mistake was failing to validate course ideas before creating and launching them. Instead of conducting market research, I would develop courses without knowing if there was a demand. My second mistake was being overly sales-focused during course launches, rather than listening to potential customers. I realized the importance of engaging with prospective buyers and understanding their needs. My third mistake was a lack of leads, as I had minimal visibility, making it challenging to generate income. To address these issues, I announced course ideas for pre-sale, which allowed me to gauge interest quickly and lower prices to attract customers more effectively.


Listen to the full episode to hear:

  • Discover the three major business blunders that nearly derailed my entrepreneurial journey.
  • Learn the pitfalls of launching products without market validation and the high cost of being too sales-focused.
  • Find out how a lack of leads can make your business invisible in a crowded market.
  • Uncover the strategies I employed to overcome these mistakes and set my business on a path to success.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:


]]> Tue, 14 Nov 2023 08:00:00 -0500 Gillian Perkins Gillian Perkins 2601 In this podcast episode, I reflect on three major business mistakes that held me back for years. My first mistake was failing to validate course ideas before creating and launching them. Instead of conducting market research, I would develop courses without knowing if there was a demand. My second mistake was being overly sales-focused during course launches, rather than listening to potential customers. I realized the importance of engaging with prospective buyers and understanding their needs. My third mistake was a lack of leads, as I had minimal visibility, making it challenging to generate income. To address these issues, I announced course ideas for pre-sale, which allowed me to gauge interest quickly and lower prices to attract customers more effectively.


Listen to the full episode to hear:

  • Discover the three major business blunders that nearly derailed my entrepreneurial journey.
  • Learn the pitfalls of launching products without market validation and the high cost of being too sales-focused.
  • Find out how a lack of leads can make your business invisible in a crowded market.
  • Uncover the strategies I employed to overcome these mistakes and set my business on a path to success.


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:


]]> No Ep 193: How to Level Up Your Mindset and Become the Person You Need to Be to Grow Your Business (with Maureen Wielansky) 193 193 Ep 193: How to Level Up Your Mindset and Become the Person You Need to Be to Grow Your Business (with Maureen Wielansky) bonus https://blubrry.com/worklessearnmore/122338461/ep-193-how-to-level-up-your-mindset-and-become-the-person-you-need-to-be-to-grow-your-business-with-maureen-wielansky/ https://share.transistor.fm/s/19e0525f In this podcast episode, we're joined by Maureen Wielansky, a food relationship expert, wellness speaker, and nutritionist, who's also a member of our 100K Mastermind community. If you've ever struggled to balance running your business with creating essential digital products, this discussion is a must-listen. Maureen shares her personal challenges and questions about finding time for digital product development and overcoming scaling obstacles.


Join us for a conversation that explores the transformative power of mindset in entrepreneurship. Discover practical tips and expert advice that will help you become the person you need to be to elevate your business.


Listen to the full episode to hear:

  • Discover how to find time for digital product creation while managing your business.
  • Gain insights into overcoming common scaling challenges in your entrepreneurial journey.
  • Explore the transformative power of mindset in achieving business growth and personal


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> In this podcast episode, we're joined by Maureen Wielansky, a food relationship expert, wellness speaker, and nutritionist, who's also a member of our 100K Mastermind community. If you've ever struggled to balance running your business with creating essential digital products, this discussion is a must-listen. Maureen shares her personal challenges and questions about finding time for digital product development and overcoming scaling obstacles.


Join us for a conversation that explores the transformative power of mindset in entrepreneurship. Discover practical tips and expert advice that will help you become the person you need to be to elevate your business.


Listen to the full episode to hear:

  • Discover how to find time for digital product creation while managing your business.
  • Gain insights into overcoming common scaling challenges in your entrepreneurial journey.
  • Explore the transformative power of mindset in achieving business growth and personal


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Thu, 09 Nov 2023 08:00:00 -0500 Gillian Perkins Gillian Perkins 2429 In this podcast episode, we're joined by Maureen Wielansky, a food relationship expert, wellness speaker, and nutritionist, who's also a member of our 100K Mastermind community. If you've ever struggled to balance running your business with creating essential digital products, this discussion is a must-listen. Maureen shares her personal challenges and questions about finding time for digital product development and overcoming scaling obstacles.


Join us for a conversation that explores the transformative power of mindset in entrepreneurship. Discover practical tips and expert advice that will help you become the person you need to be to elevate your business.


Listen to the full episode to hear:

  • Discover how to find time for digital product creation while managing your business.
  • Gain insights into overcoming common scaling challenges in your entrepreneurial journey.
  • Explore the transformative power of mindset in achieving business growth and personal


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> No Ep 192: Somebody Else Had Your Idea First (But Here's Why That's OK) 192 192 Ep 192: Somebody Else Had Your Idea First (But Here's Why That's OK) full https://blubrry.com/worklessearnmore/122260435/ep-191-somebody-else-had-your-idea-first-but-heres-why-thats-ok/ https://share.transistor.fm/s/54e7e5b8 Ever felt like your million-dollar business idea was already snatched up by someone else? Well, join the club! In this podcast, I unveil the game-changing mindset shift every entrepreneur needs. I'll take you through my journey and share personal anecdotes, like the time I dreamt up a board game only to see it on store shelves later. We'll dive into two versions of this problem: getting scooped on your idea and entering a saturated market.


The game-changer? Differentiation. I'll show you how to carve a niche and stand out like a boss. And here's the kicker: the most successful entrepreneurs act fast. So, ditch the "it's been done before" excuse and start making your entrepreneurial dreams a reality. It's time to take action!


Listen to the full episode to hear:

  • Overcome the fear that your business idea has already been claimed
  • Gain the confidence to chase your entrepreneurial dreams
  • Explore the two primary challenges confronting aspiring entrepreneurs
  • Understand why taking swift and determined action is the key to entrepreneurial success


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Ever felt like your million-dollar business idea was already snatched up by someone else? Well, join the club! In this podcast, I unveil the game-changing mindset shift every entrepreneur needs. I'll take you through my journey and share personal anecdotes, like the time I dreamt up a board game only to see it on store shelves later. We'll dive into two versions of this problem: getting scooped on your idea and entering a saturated market.


The game-changer? Differentiation. I'll show you how to carve a niche and stand out like a boss. And here's the kicker: the most successful entrepreneurs act fast. So, ditch the "it's been done before" excuse and start making your entrepreneurial dreams a reality. It's time to take action!


Listen to the full episode to hear:

  • Overcome the fear that your business idea has already been claimed
  • Gain the confidence to chase your entrepreneurial dreams
  • Explore the two primary challenges confronting aspiring entrepreneurs
  • Understand why taking swift and determined action is the key to entrepreneurial success


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Tue, 07 Nov 2023 08:00:00 -0500 Gillian Perkins Gillian Perkins 1082 Ever felt like your million-dollar business idea was already snatched up by someone else? Well, join the club! In this podcast, I unveil the game-changing mindset shift every entrepreneur needs. I'll take you through my journey and share personal anecdotes, like the time I dreamt up a board game only to see it on store shelves later. We'll dive into two versions of this problem: getting scooped on your idea and entering a saturated market.


The game-changer? Differentiation. I'll show you how to carve a niche and stand out like a boss. And here's the kicker: the most successful entrepreneurs act fast. So, ditch the "it's been done before" excuse and start making your entrepreneurial dreams a reality. It's time to take action!


Listen to the full episode to hear:

  • Overcome the fear that your business idea has already been claimed
  • Gain the confidence to chase your entrepreneurial dreams
  • Explore the two primary challenges confronting aspiring entrepreneurs
  • Understand why taking swift and determined action is the key to entrepreneurial success


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> No Ep 191: How to Launch with NO Audience (with Jenna Colavito) 191 191 Ep 191: How to Launch with NO Audience (with Jenna Colavito) bonus https://blubrry.com/worklessearnmore/122251536/bonus-how-to-launch-with-no-audience-with-jenna-colavito/ https://share.transistor.fm/s/cb01be99 In today's episode, Gillian is being interviewed by Validate member Jenna Colavito. Jenna is on a mission to create an online course that imparts essential adult life skills. However, the challenge she faces is launching this course to an audience that barely extends beyond her close-knit circle of friends and family.


In the world of online education and content creation, building an audience from scratch can be a daunting task. If you've ever found yourself in Jenna's shoes, grappling with the "no audience" dilemma, then this is the episode you won't want to miss. Join Jenna and Gillian as they delve into an insightful conversation, exploring strategies and tactics to help you not only survive but thrive in the world of online course creation, even when your reach feels limited.


Listen to the full episode to hear:

  • Proven strategies for audience-building and launching from the ground up
  • Unlocking the secrets to maximizing your success, even with limited reach
  • Tapping into the potent force of your passion to drive your project forward
  • Crafting a blueprint for creating a lasting impact with your wealth of valuable knowledge


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> In today's episode, Gillian is being interviewed by Validate member Jenna Colavito. Jenna is on a mission to create an online course that imparts essential adult life skills. However, the challenge she faces is launching this course to an audience that barely extends beyond her close-knit circle of friends and family.


In the world of online education and content creation, building an audience from scratch can be a daunting task. If you've ever found yourself in Jenna's shoes, grappling with the "no audience" dilemma, then this is the episode you won't want to miss. Join Jenna and Gillian as they delve into an insightful conversation, exploring strategies and tactics to help you not only survive but thrive in the world of online course creation, even when your reach feels limited.


Listen to the full episode to hear:

  • Proven strategies for audience-building and launching from the ground up
  • Unlocking the secrets to maximizing your success, even with limited reach
  • Tapping into the potent force of your passion to drive your project forward
  • Crafting a blueprint for creating a lasting impact with your wealth of valuable knowledge


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Thu, 02 Nov 2023 08:00:00 -0400 Gillian Perkins Gillian Perkins 2850 In today's episode, Gillian is being interviewed by Validate member Jenna Colavito. Jenna is on a mission to create an online course that imparts essential adult life skills. However, the challenge she faces is launching this course to an audience that barely extends beyond her close-knit circle of friends and family.


In the world of online education and content creation, building an audience from scratch can be a daunting task. If you've ever found yourself in Jenna's shoes, grappling with the "no audience" dilemma, then this is the episode you won't want to miss. Join Jenna and Gillian as they delve into an insightful conversation, exploring strategies and tactics to help you not only survive but thrive in the world of online course creation, even when your reach feels limited.


Listen to the full episode to hear:

  • Proven strategies for audience-building and launching from the ground up
  • Unlocking the secrets to maximizing your success, even with limited reach
  • Tapping into the potent force of your passion to drive your project forward
  • Crafting a blueprint for creating a lasting impact with your wealth of valuable knowledge


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> No Ep 190: 3 Things Every Business Needs to Succeed 190 190 Ep 190: 3 Things Every Business Needs to Succeed full https://blubrry.com/worklessearnmore/122166259/ep-190-3-things-every-business-needs-to-succeed/ https://share.transistor.fm/s/330a5dc9 In this episode, we go back to basics and discuss the three fundamental elements every business needs to succeed: People, Product, and Process. People represent your customers, while Product signifies what you offer and its quality. The Process involves your sales strategy to connect People with your Product.


When it comes to People, it's crucial to tailor your offering to the right audience, focusing on who you're helping and expanding your visibility to attract more potential customers. For the Product, quality and perceived value matter, but the key is whether it delivers the desired results. Effective positioning and communication also play a significant role.


Lastly, the Process, particularly the Sales Process, is the bridge between People and Product. A well-defined system that takes potential customers from awareness to purchase is essential. Listen now to learn how to assess and strengthen each stage of your sales process, prioritizing the weakest link, to ensure your business can make money.


Listen to the full episode to hear:

  • The three essential pillars of business success
  • Insights on refining your audience targeting and increasing visibility
  • The importance of product quality, delivering results, and effective product positioning
  • The critical role of a well-defined Sales Process in connecting your people and product


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> In this episode, we go back to basics and discuss the three fundamental elements every business needs to succeed: People, Product, and Process. People represent your customers, while Product signifies what you offer and its quality. The Process involves your sales strategy to connect People with your Product.


When it comes to People, it's crucial to tailor your offering to the right audience, focusing on who you're helping and expanding your visibility to attract more potential customers. For the Product, quality and perceived value matter, but the key is whether it delivers the desired results. Effective positioning and communication also play a significant role.


Lastly, the Process, particularly the Sales Process, is the bridge between People and Product. A well-defined system that takes potential customers from awareness to purchase is essential. Listen now to learn how to assess and strengthen each stage of your sales process, prioritizing the weakest link, to ensure your business can make money.


Listen to the full episode to hear:

  • The three essential pillars of business success
  • Insights on refining your audience targeting and increasing visibility
  • The importance of product quality, delivering results, and effective product positioning
  • The critical role of a well-defined Sales Process in connecting your people and product


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Tue, 31 Oct 2023 08:00:00 -0400 Gillian Perkins Gillian Perkins 643 In this episode, we go back to basics and discuss the three fundamental elements every business needs to succeed: People, Product, and Process. People represent your customers, while Product signifies what you offer and its quality. The Process involves your sales strategy to connect People with your Product.


When it comes to People, it's crucial to tailor your offering to the right audience, focusing on who you're helping and expanding your visibility to attract more potential customers. For the Product, quality and perceived value matter, but the key is whether it delivers the desired results. Effective positioning and communication also play a significant role.


Lastly, the Process, particularly the Sales Process, is the bridge between People and Product. A well-defined system that takes potential customers from awareness to purchase is essential. Listen now to learn how to assess and strengthen each stage of your sales process, prioritizing the weakest link, to ensure your business can make money.


Listen to the full episode to hear:

  • The three essential pillars of business success
  • Insights on refining your audience targeting and increasing visibility
  • The importance of product quality, delivering results, and effective product positioning
  • The critical role of a well-defined Sales Process in connecting your people and product


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> No Ep 189: Change this ONE WORD to 10X Your Sales Revenue 189 189 Ep 189: Change this ONE WORD to 10X Your Sales Revenue full https://blubrry.com/worklessearnmore/120898288/ep-189-change-this-one-word-to-10x-your-sales-revenue/ https://share.transistor.fm/s/f43fdb17 In this episode, we share a game-changing concept that can significantly boost your income with a simple tweak to your marketing strategy. Picture this: from earning $20,000 annually, you could potentially reach $200,000 or more. The core idea here is that packaging is crucial. Whether you're a digital entrepreneur selling courses, coaching, or informational products, how you package and present your content can significantly influence what customers are willing to pay.


For instance, a well-structured course can fetch prices many times higher than an eBook, highlighting the importance of aligning your product format with the results it offers. We also explore a clever strategy where just changing a single word in your offering can dramatically enhance your product's perceived value and income potential. This episode is a must-listen for anyone seeking to maximize their business profits effortlessly.


Listen to the full episode to hear:

  • the ONE word that can elevate your product's perceived value
  • the significance of packaging in the digital product realm
  • the key factors in deciding how to package your product effectively
  • how delivering results to your customers can maximize your business earnings


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> In this episode, we share a game-changing concept that can significantly boost your income with a simple tweak to your marketing strategy. Picture this: from earning $20,000 annually, you could potentially reach $200,000 or more. The core idea here is that packaging is crucial. Whether you're a digital entrepreneur selling courses, coaching, or informational products, how you package and present your content can significantly influence what customers are willing to pay.


For instance, a well-structured course can fetch prices many times higher than an eBook, highlighting the importance of aligning your product format with the results it offers. We also explore a clever strategy where just changing a single word in your offering can dramatically enhance your product's perceived value and income potential. This episode is a must-listen for anyone seeking to maximize their business profits effortlessly.


Listen to the full episode to hear:

  • the ONE word that can elevate your product's perceived value
  • the significance of packaging in the digital product realm
  • the key factors in deciding how to package your product effectively
  • how delivering results to your customers can maximize your business earnings


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Tue, 24 Oct 2023 08:00:00 -0400 Gillian Perkins Gillian Perkins 613 In this episode, we share a game-changing concept that can significantly boost your income with a simple tweak to your marketing strategy. Picture this: from earning $20,000 annually, you could potentially reach $200,000 or more. The core idea here is that packaging is crucial. Whether you're a digital entrepreneur selling courses, coaching, or informational products, how you package and present your content can significantly influence what customers are willing to pay.


For instance, a well-structured course can fetch prices many times higher than an eBook, highlighting the importance of aligning your product format with the results it offers. We also explore a clever strategy where just changing a single word in your offering can dramatically enhance your product's perceived value and income potential. This episode is a must-listen for anyone seeking to maximize their business profits effortlessly.


Listen to the full episode to hear:

  • the ONE word that can elevate your product's perceived value
  • the significance of packaging in the digital product realm
  • the key factors in deciding how to package your product effectively
  • how delivering results to your customers can maximize your business earnings


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> No Ep 188: This Stops 90% of YouTubers from Getting Views 188 188 Ep 188: This Stops 90% of YouTubers from Getting Views full https://blubrry.com/worklessearnmore/120767659/ep-188-this-stops-90-of-youtubers-from-getting-views/ https://share.transistor.fm/s/a58acbd8 In this episode, we're going to tackle a problem that affects so many of us in the YouTube game – getting views. It's a challenge that can be seriously frustrating, but here's the good news: today, I'll reveal one simple change you can implement right away to directly boost the views on your videos.


I’ll also shine a spotlight on a common mistake that most creators overlook, and to be honest, I used to make this very mistake myself! This one error can have a significant negative impact on your channel's views, and you won't want to miss out on this crucial insight when it comes to analyzing your channel's performance. So, stay tuned for some actionable advice that could make all the difference for your YouTube journey.


Listen to the full episode to hear:

  • The single mistake that might be holding your channel back from more views
  • A straightforward action step you can implement immediately to increase your view count
  • The crucial significance of making this change


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> In this episode, we're going to tackle a problem that affects so many of us in the YouTube game – getting views. It's a challenge that can be seriously frustrating, but here's the good news: today, I'll reveal one simple change you can implement right away to directly boost the views on your videos.


I’ll also shine a spotlight on a common mistake that most creators overlook, and to be honest, I used to make this very mistake myself! This one error can have a significant negative impact on your channel's views, and you won't want to miss out on this crucial insight when it comes to analyzing your channel's performance. So, stay tuned for some actionable advice that could make all the difference for your YouTube journey.


Listen to the full episode to hear:

  • The single mistake that might be holding your channel back from more views
  • A straightforward action step you can implement immediately to increase your view count
  • The crucial significance of making this change


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Tue, 17 Oct 2023 08:00:00 -0400 Gillian Perkins Gillian Perkins 685 In this episode, we're going to tackle a problem that affects so many of us in the YouTube game – getting views. It's a challenge that can be seriously frustrating, but here's the good news: today, I'll reveal one simple change you can implement right away to directly boost the views on your videos.


I’ll also shine a spotlight on a common mistake that most creators overlook, and to be honest, I used to make this very mistake myself! This one error can have a significant negative impact on your channel's views, and you won't want to miss out on this crucial insight when it comes to analyzing your channel's performance. So, stay tuned for some actionable advice that could make all the difference for your YouTube journey.


Listen to the full episode to hear:

  • The single mistake that might be holding your channel back from more views
  • A straightforward action step you can implement immediately to increase your view count
  • The crucial significance of making this change


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> No Ep 187: This Type of Tagline Costs Your Business Money 187 187 Ep 187: This Type of Tagline Costs Your Business Money full https://blubrry.com/worklessearnmore/119029007/ep-186-this-type-of-tagline-costs-your-business-money/ https://share.transistor.fm/s/0b5dfc92 In today's episode, I’m diving into a topic that could make or break your business's marketing strategy: the cost of ineffective taglines. You might not realize it, but the tagline you choose for your company can have a significant impact on your bottom line. Today, we'll explore the common mistakes businesses make when crafting taglines and how these mistakes can slow down sales. I’ll also share some valuable insights and practical tips on how to create taglines that resonate with your audience and boost your brand's profitability. Whether you're a seasoned marketer or a small business owner looking to improve your messaging, stay tuned for some invaluable insights that could save you money and elevate your marketing game!


Listen to the full episode to hear:

  • The top tagline mistake to AVOID at all costs
  • The power of clarity and simplicity when shaping your tagline
  • The profound impact taglines can have on your business's success


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> In today's episode, I’m diving into a topic that could make or break your business's marketing strategy: the cost of ineffective taglines. You might not realize it, but the tagline you choose for your company can have a significant impact on your bottom line. Today, we'll explore the common mistakes businesses make when crafting taglines and how these mistakes can slow down sales. I’ll also share some valuable insights and practical tips on how to create taglines that resonate with your audience and boost your brand's profitability. Whether you're a seasoned marketer or a small business owner looking to improve your messaging, stay tuned for some invaluable insights that could save you money and elevate your marketing game!


Listen to the full episode to hear:

  • The top tagline mistake to AVOID at all costs
  • The power of clarity and simplicity when shaping your tagline
  • The profound impact taglines can have on your business's success


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Tue, 10 Oct 2023 08:00:00 -0400 Gillian Perkins Gillian Perkins 371 In today's episode, I’m diving into a topic that could make or break your business's marketing strategy: the cost of ineffective taglines. You might not realize it, but the tagline you choose for your company can have a significant impact on your bottom line. Today, we'll explore the common mistakes businesses make when crafting taglines and how these mistakes can slow down sales. I’ll also share some valuable insights and practical tips on how to create taglines that resonate with your audience and boost your brand's profitability. Whether you're a seasoned marketer or a small business owner looking to improve your messaging, stay tuned for some invaluable insights that could save you money and elevate your marketing game!


Listen to the full episode to hear:

  • The top tagline mistake to AVOID at all costs
  • The power of clarity and simplicity when shaping your tagline
  • The profound impact taglines can have on your business's success


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> No Ep 186: The #1 CTA for Your Website 186 186 Ep 186: The #1 CTA for Your Website full https://blubrry.com/worklessearnmore/119005508/ep-186-the-1-cta-for-your-website/ https://share.transistor.fm/s/59925a76 In today's episode, I'll be addressing a question from one of our valued Startup Society members, Stacey Beebe. Stacey's dilemma centers on the primary call to action for her website's homepage. Should it guide visitors directly to course information, her ultimate goal, or entice them with a free downloadable resource to collect their contact information for a monthly newsletter? This question is crucial because it's all about directing website traffic effectively.


I'll delve into Stacey's two choices: diving into course details or opting for lead generation through free resources. To make an informed decision, Stacey needs to consider the profile of her website visitors and their likely intentions when they land on her homepage. Chances are, they'll explore, scroll, or click around before making a purchase decision. But what we’ll be the best choice so she can nurture these leads over time, building trust and eventually converting them into course buyers?


Listen to the full episode to hear:

  • Identifying the most effective call to action
  • Optimizing your homepage for enhanced sales performance
  • Discovering the two key areas on your homepage where visitors are most likely to click


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> In today's episode, I'll be addressing a question from one of our valued Startup Society members, Stacey Beebe. Stacey's dilemma centers on the primary call to action for her website's homepage. Should it guide visitors directly to course information, her ultimate goal, or entice them with a free downloadable resource to collect their contact information for a monthly newsletter? This question is crucial because it's all about directing website traffic effectively.


I'll delve into Stacey's two choices: diving into course details or opting for lead generation through free resources. To make an informed decision, Stacey needs to consider the profile of her website visitors and their likely intentions when they land on her homepage. Chances are, they'll explore, scroll, or click around before making a purchase decision. But what we’ll be the best choice so she can nurture these leads over time, building trust and eventually converting them into course buyers?


Listen to the full episode to hear:

  • Identifying the most effective call to action
  • Optimizing your homepage for enhanced sales performance
  • Discovering the two key areas on your homepage where visitors are most likely to click


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Tue, 03 Oct 2023 08:00:00 -0400 Gillian Perkins Gillian Perkins 429 In today's episode, I'll be addressing a question from one of our valued Startup Society members, Stacey Beebe. Stacey's dilemma centers on the primary call to action for her website's homepage. Should it guide visitors directly to course information, her ultimate goal, or entice them with a free downloadable resource to collect their contact information for a monthly newsletter? This question is crucial because it's all about directing website traffic effectively.


I'll delve into Stacey's two choices: diving into course details or opting for lead generation through free resources. To make an informed decision, Stacey needs to consider the profile of her website visitors and their likely intentions when they land on her homepage. Chances are, they'll explore, scroll, or click around before making a purchase decision. But what we’ll be the best choice so she can nurture these leads over time, building trust and eventually converting them into course buyers?


Listen to the full episode to hear:

  • Identifying the most effective call to action
  • Optimizing your homepage for enhanced sales performance
  • Discovering the two key areas on your homepage where visitors are most likely to click


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> No Ep 185: These MINDSET SHIFTS Will Change Your Work/Life Balance 185 185 Ep 185: These MINDSET SHIFTS Will Change Your Work/Life Balance full https://blubrry.com/worklessearnmore/118846624/ep-185-these-mindset-shifts-will-change-your-worklife-balance/ https://share.transistor.fm/s/1b2863b8 Are you struggling to find the time between your work and personal life? Do you often feel like time slips away faster than you can manage? Today, I'm addressing a question from one of our valued members at Startup Society, Maureen Wielansky, who's keen to understand the mindset practices that have driven my business success. Join me as I unveil three fundamental mindset shifts that can significantly impact your life.


First and foremost, it's all about discovering your priorities. I'll guide you through the process of pinpointing what truly matters most in your daily life. Then, we'll dive into the art of time blocking your day – a game-changing technique I've personally used to efficiently manage my time. And finally, we'll discuss the incredible power of having the right mindset, because I've learned that anything is easy when you approach it with the correct mindset. So, get ready for some practical insights that have the potential to reshape your work/life balance effectively!


Listen to the full episode to hear:

  • 3 powerful mindsets to transform your perception of time
  • The profound impact of identifying your priorities
  • An in-depth exploration of time blocking and its practical applications
  • The incredible potential unlocked by adopting the right mindset


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Are you struggling to find the time between your work and personal life? Do you often feel like time slips away faster than you can manage? Today, I'm addressing a question from one of our valued members at Startup Society, Maureen Wielansky, who's keen to understand the mindset practices that have driven my business success. Join me as I unveil three fundamental mindset shifts that can significantly impact your life.


First and foremost, it's all about discovering your priorities. I'll guide you through the process of pinpointing what truly matters most in your daily life. Then, we'll dive into the art of time blocking your day – a game-changing technique I've personally used to efficiently manage my time. And finally, we'll discuss the incredible power of having the right mindset, because I've learned that anything is easy when you approach it with the correct mindset. So, get ready for some practical insights that have the potential to reshape your work/life balance effectively!


Listen to the full episode to hear:

  • 3 powerful mindsets to transform your perception of time
  • The profound impact of identifying your priorities
  • An in-depth exploration of time blocking and its practical applications
  • The incredible potential unlocked by adopting the right mindset


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Tue, 26 Sep 2023 08:00:00 -0400 Gillian Perkins Gillian Perkins 575 Are you struggling to find the time between your work and personal life? Do you often feel like time slips away faster than you can manage? Today, I'm addressing a question from one of our valued members at Startup Society, Maureen Wielansky, who's keen to understand the mindset practices that have driven my business success. Join me as I unveil three fundamental mindset shifts that can significantly impact your life.


First and foremost, it's all about discovering your priorities. I'll guide you through the process of pinpointing what truly matters most in your daily life. Then, we'll dive into the art of time blocking your day – a game-changing technique I've personally used to efficiently manage my time. And finally, we'll discuss the incredible power of having the right mindset, because I've learned that anything is easy when you approach it with the correct mindset. So, get ready for some practical insights that have the potential to reshape your work/life balance effectively!


Listen to the full episode to hear:

  • 3 powerful mindsets to transform your perception of time
  • The profound impact of identifying your priorities
  • An in-depth exploration of time blocking and its practical applications
  • The incredible potential unlocked by adopting the right mindset


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> No Ep 184: How to PROTECT your online course from pirates 184 184 Ep 184: How to PROTECT your online course from pirates full https://blubrry.com/worklessearnmore/118156883/ep-184-how-to-protect-your-online-course-from-pirates/ https://share.transistor.fm/s/ebec69a3 In today's episode, I’m answering a Startup Society member's question about safeguarding proprietary content from piracy. While stopping piracy completely is tough, there's a silver lining. Most people hesitate to buy from untrustworthy sources, making it unlikely they'll choose these sketchy platforms. Customers value trust in you and your content, and that's your advantage. To protect your work, focus on building trust through your reputation and consider trademarking your product's name and unique terms. This legal step can discourage copycats. Additionally, make piracy harder by not offering direct downloads. Embed your content on your site to make unauthorized copying less convenient.


Remember, while piracy is a challenge, customer trust and smart strategies can help preserve the value of your online courses. And for those seeking more insights into building a thriving online business, exploring Startup Society's mentorship and coaching platform could prove highly valuable.



Listen to the full episode to hear:

  • Leveraging trust as your advantage
  • Key strategies for safeguarding your content
  • Methods to make unauthorized copying more challenging


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> In today's episode, I’m answering a Startup Society member's question about safeguarding proprietary content from piracy. While stopping piracy completely is tough, there's a silver lining. Most people hesitate to buy from untrustworthy sources, making it unlikely they'll choose these sketchy platforms. Customers value trust in you and your content, and that's your advantage. To protect your work, focus on building trust through your reputation and consider trademarking your product's name and unique terms. This legal step can discourage copycats. Additionally, make piracy harder by not offering direct downloads. Embed your content on your site to make unauthorized copying less convenient.


Remember, while piracy is a challenge, customer trust and smart strategies can help preserve the value of your online courses. And for those seeking more insights into building a thriving online business, exploring Startup Society's mentorship and coaching platform could prove highly valuable.



Listen to the full episode to hear:

  • Leveraging trust as your advantage
  • Key strategies for safeguarding your content
  • Methods to make unauthorized copying more challenging


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Tue, 19 Sep 2023 08:00:00 -0400 Gillian Perkins Gillian Perkins 370 In today's episode, I’m answering a Startup Society member's question about safeguarding proprietary content from piracy. While stopping piracy completely is tough, there's a silver lining. Most people hesitate to buy from untrustworthy sources, making it unlikely they'll choose these sketchy platforms. Customers value trust in you and your content, and that's your advantage. To protect your work, focus on building trust through your reputation and consider trademarking your product's name and unique terms. This legal step can discourage copycats. Additionally, make piracy harder by not offering direct downloads. Embed your content on your site to make unauthorized copying less convenient.


Remember, while piracy is a challenge, customer trust and smart strategies can help preserve the value of your online courses. And for those seeking more insights into building a thriving online business, exploring Startup Society's mentorship and coaching platform could prove highly valuable.



Listen to the full episode to hear:

  • Leveraging trust as your advantage
  • Key strategies for safeguarding your content
  • Methods to make unauthorized copying more challenging


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> No Ep 183: How to Convert VIEWERS into SUBSCRIBERS (and grow your channel to the moon!) 183 183 Ep 183: How to Convert VIEWERS into SUBSCRIBERS (and grow your channel to the moon!) full https://blubrry.com/worklessearnmore/117548112/ep-183-how-to-convert-viewers-into-subscribers-and-grow-your-channel-to-the-moon/ https://share.transistor.fm/s/d6e060fd Are you working on building an audience on YouTube but feeling unsure about where to start? YouTube isn't just a platform for sharing videos; it's a dynamic tool that can pave the way to a steady passive income. By creating valuable content that resonates with your audience, you can build a library of videos that continue to generate income long after they're uploaded. Through ads, sponsorships, affiliate marketing, and other monetization methods, your YouTube channel becomes a virtual asset that works for you around the clock.

But before you can dive into all of that, one of the most important YouTube strategies is learning how to turn your viewers into subscribers and keep them coming back for more of your content. We’ll uncover several popular strategies, and I’ll be sharing with you my personal favorite. Let’s get to it!


Listen to the full episode to hear:

  • How creating high-quality content can significantly boost your YouTube channel
  • Understanding why many viewers don't subscribe upon initial discovery
  • The single most impactful element that influences their likelihood to subscribe
  • Three crucial factors that encourage viewers to engage with more than just one of your videos


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:


]]> Are you working on building an audience on YouTube but feeling unsure about where to start? YouTube isn't just a platform for sharing videos; it's a dynamic tool that can pave the way to a steady passive income. By creating valuable content that resonates with your audience, you can build a library of videos that continue to generate income long after they're uploaded. Through ads, sponsorships, affiliate marketing, and other monetization methods, your YouTube channel becomes a virtual asset that works for you around the clock.

But before you can dive into all of that, one of the most important YouTube strategies is learning how to turn your viewers into subscribers and keep them coming back for more of your content. We’ll uncover several popular strategies, and I’ll be sharing with you my personal favorite. Let’s get to it!


Listen to the full episode to hear:

  • How creating high-quality content can significantly boost your YouTube channel
  • Understanding why many viewers don't subscribe upon initial discovery
  • The single most impactful element that influences their likelihood to subscribe
  • Three crucial factors that encourage viewers to engage with more than just one of your videos


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:


]]> Tue, 12 Sep 2023 08:00:00 -0400 Gillian Perkins Gillian Perkins 1324 Are you working on building an audience on YouTube but feeling unsure about where to start? YouTube isn't just a platform for sharing videos; it's a dynamic tool that can pave the way to a steady passive income. By creating valuable content that resonates with your audience, you can build a library of videos that continue to generate income long after they're uploaded. Through ads, sponsorships, affiliate marketing, and other monetization methods, your YouTube channel becomes a virtual asset that works for you around the clock.

But before you can dive into all of that, one of the most important YouTube strategies is learning how to turn your viewers into subscribers and keep them coming back for more of your content. We’ll uncover several popular strategies, and I’ll be sharing with you my personal favorite. Let’s get to it!


Listen to the full episode to hear:

  • How creating high-quality content can significantly boost your YouTube channel
  • Understanding why many viewers don't subscribe upon initial discovery
  • The single most impactful element that influences their likelihood to subscribe
  • Three crucial factors that encourage viewers to engage with more than just one of your videos


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:


]]> No Ep 182: How to Get Anyone's Attention 182 182 Ep 182: How to Get Anyone's Attention full https://blubrry.com/worklessearnmore/116647407/ep-182-how-to-get-anyones-attention/ https://share.transistor.fm/s/b23bb1e8 In today's episode, I’m sharing the secrets to standing out in today's crowded online world and how to get anyone’s attention to maximize your reach. We live in an "attention economy," where getting noticed is vital for making sales and progress. Rather than adding to the noise, this episode shows you a smarter way. It's all about talking to people about what they care about most: themselves. Dive into how understanding this basic human nature can transform your approach to capturing attention.


Unpack easy-to-follow strategies, like creating compelling "story loops," sparking curiosity with questions, and focusing on solving real problems. Learn how aligning your message with your audience's interests not only captures attention but also naturally leads to showcasing how your business can make their lives better. You’ll discover a fresh perspective on winning attention, driving engagement, and growing your business by putting your audience first.


Listen to the full episode to hear:

  • Common missteps brands make when vying for attention
  • The primary method to reshape your marketing message and engage your audience
  • Intriguing questions that captivate your readers from the start
  • Unveiling how your business can provide the long-sought solution they need


Upcoming Program Enrollment Dates:


Work with Gillian Perkins:

]]> In today's episode, I’m sharing the secrets to standing out in today's crowded online world and how to get anyone’s attention to maximize your reach. We live in an "attention economy," where getting noticed is vital for making sales and progress. Rather than adding to the noise, this episode shows you a smarter way. It's all about talking to people about what they care about most: themselves. Dive into how understanding this basic human nature can transform your approach to capturing attention.


Unpack easy-to-follow strategies, like creating compelling "story loops," sparking curiosity with questions, and focusing on solving real problems. Learn how aligning your message with your audience's interests not only captures attention but also naturally leads to showcasing how your business can make their lives better. You’ll discover a fresh perspective on winning attention, driving engagement, and growing your business by putting your audience first.


Listen to the full episode to hear:

  • Common missteps brands make when vying for attention
  • The primary method to reshape your marketing message and engage your audience
  • Intriguing questions that captivate your readers from the start
  • Unveiling how your business can provide the long-sought solution they need


Upcoming Program Enrollment Dates:


Work with Gillian Perkins:

]]> Tue, 05 Sep 2023 08:00:00 -0400 Gillian Perkins Gillian Perkins 892 In today's episode, I’m sharing the secrets to standing out in today's crowded online world and how to get anyone’s attention to maximize your reach. We live in an "attention economy," where getting noticed is vital for making sales and progress. Rather than adding to the noise, this episode shows you a smarter way. It's all about talking to people about what they care about most: themselves. Dive into how understanding this basic human nature can transform your approach to capturing attention.


Unpack easy-to-follow strategies, like creating compelling "story loops," sparking curiosity with questions, and focusing on solving real problems. Learn how aligning your message with your audience's interests not only captures attention but also naturally leads to showcasing how your business can make their lives better. You’ll discover a fresh perspective on winning attention, driving engagement, and growing your business by putting your audience first.


Listen to the full episode to hear:

  • Common missteps brands make when vying for attention
  • The primary method to reshape your marketing message and engage your audience
  • Intriguing questions that captivate your readers from the start
  • Unveiling how your business can provide the long-sought solution they need


Upcoming Program Enrollment Dates:


Work with Gillian Perkins:

]]> No Ep 181: How to Get Monetized on YouTube [Full Monetization Process Explained] 181 181 Ep 181: How to Get Monetized on YouTube [Full Monetization Process Explained] full https://blubrry.com/worklessearnmore/116636786/ep-181-how-to-get-monetized-on-youtube-full-monetization-process-explained/ https://share.transistor.fm/s/40238376 Have you ever wondered how your favorite YouTubers actually make money? In today’s episode, I'm taking you step by step through the process of getting your channel monetized, so you can start earning on YouTube yourself! From the number of subscribers you need to the amount of time people spend watching your videos, I'll break it all down. Additionally, I'll walk you through the latest changes in the eligibility requirements that have come into effect in 2023.


However, it's not always smooth sailing – there are some things that might prevent your channel from getting monetized, and we'll talk about those too. And of course, I'll spill the beans on how YouTube compensates creators for their hard work. So if you're ready to learn how to turn your passion into profit on YouTube, this episode is a must-listen!


Listen to the full episode to hear:

  • Insights into the YouTube Partner Program
  • The recent updates they've implemented in their requirements this year
  • Effective strategies for generating income on YouTube
  • Key pitfalls to steer clear of when seeking channel monetization


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Have you ever wondered how your favorite YouTubers actually make money? In today’s episode, I'm taking you step by step through the process of getting your channel monetized, so you can start earning on YouTube yourself! From the number of subscribers you need to the amount of time people spend watching your videos, I'll break it all down. Additionally, I'll walk you through the latest changes in the eligibility requirements that have come into effect in 2023.


However, it's not always smooth sailing – there are some things that might prevent your channel from getting monetized, and we'll talk about those too. And of course, I'll spill the beans on how YouTube compensates creators for their hard work. So if you're ready to learn how to turn your passion into profit on YouTube, this episode is a must-listen!


Listen to the full episode to hear:

  • Insights into the YouTube Partner Program
  • The recent updates they've implemented in their requirements this year
  • Effective strategies for generating income on YouTube
  • Key pitfalls to steer clear of when seeking channel monetization


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Wed, 23 Aug 2023 19:25:00 -0400 Gillian Perkins Gillian Perkins 1709 Have you ever wondered how your favorite YouTubers actually make money? In today’s episode, I'm taking you step by step through the process of getting your channel monetized, so you can start earning on YouTube yourself! From the number of subscribers you need to the amount of time people spend watching your videos, I'll break it all down. Additionally, I'll walk you through the latest changes in the eligibility requirements that have come into effect in 2023.


However, it's not always smooth sailing – there are some things that might prevent your channel from getting monetized, and we'll talk about those too. And of course, I'll spill the beans on how YouTube compensates creators for their hard work. So if you're ready to learn how to turn your passion into profit on YouTube, this episode is a must-listen!


Listen to the full episode to hear:

  • Insights into the YouTube Partner Program
  • The recent updates they've implemented in their requirements this year
  • Effective strategies for generating income on YouTube
  • Key pitfalls to steer clear of when seeking channel monetization


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> No Ep 180: How to Write a Crazy-Effective Sales Page for Your Product (+free template!) 180 180 Ep 180: How to Write a Crazy-Effective Sales Page for Your Product (+free template!) full https://blubrry.com/worklessearnmore/112101071/ep-180-how-to-write-a-crazy-effective-sales-page-for-your-product-free-template/ https://share.transistor.fm/s/0104d1ac In today's episode, you'll uncover the secrets behind crafting a highly effective sales page. Whether you're new to selling online or looking to improve your marketing skills, this episode is packed with practical tips. I’ll break down the process into easy steps, helping you understand your customers' needs, tell a compelling story, and use persuasive techniques. As we delve deeper, you'll gain insights into deciphering your customers' pain points and how these can enrich your sales page. These strategies aren’t just about generating leads but also fostering lasting customer relationships.


As a bonus, I’m sharing a free template that you can use to create your own powerful sales page. This template encapsulates the key elements discussed in this episode, serving as a practical guide to simplify and streamline the process. Keep listening if you want to boost your sales and connect with customers!


Listen to the full episode to hear:

  • How to identify your target audiences pain points 
  • Why telling a compelling story will resonate with potential customers
  • Proven techniques for writing persuasive and engaging copy
  • Access to a free template that simplifies the process of creating an effective sales page 


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> In today's episode, you'll uncover the secrets behind crafting a highly effective sales page. Whether you're new to selling online or looking to improve your marketing skills, this episode is packed with practical tips. I’ll break down the process into easy steps, helping you understand your customers' needs, tell a compelling story, and use persuasive techniques. As we delve deeper, you'll gain insights into deciphering your customers' pain points and how these can enrich your sales page. These strategies aren’t just about generating leads but also fostering lasting customer relationships.


As a bonus, I’m sharing a free template that you can use to create your own powerful sales page. This template encapsulates the key elements discussed in this episode, serving as a practical guide to simplify and streamline the process. Keep listening if you want to boost your sales and connect with customers!


Listen to the full episode to hear:

  • How to identify your target audiences pain points 
  • Why telling a compelling story will resonate with potential customers
  • Proven techniques for writing persuasive and engaging copy
  • Access to a free template that simplifies the process of creating an effective sales page 


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> Tue, 15 Aug 2023 08:00:00 -0400 Gillian Perkins Gillian Perkins 1105 In today's episode, you'll uncover the secrets behind crafting a highly effective sales page. Whether you're new to selling online or looking to improve your marketing skills, this episode is packed with practical tips. I’ll break down the process into easy steps, helping you understand your customers' needs, tell a compelling story, and use persuasive techniques. As we delve deeper, you'll gain insights into deciphering your customers' pain points and how these can enrich your sales page. These strategies aren’t just about generating leads but also fostering lasting customer relationships.


As a bonus, I’m sharing a free template that you can use to create your own powerful sales page. This template encapsulates the key elements discussed in this episode, serving as a practical guide to simplify and streamline the process. Keep listening if you want to boost your sales and connect with customers!


Listen to the full episode to hear:

  • How to identify your target audiences pain points 
  • Why telling a compelling story will resonate with potential customers
  • Proven techniques for writing persuasive and engaging copy
  • Access to a free template that simplifies the process of creating an effective sales page 


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:

]]> No Ep 179: Who's on my team in 2023? [Half-Million Dollar Online Business] 179 179 Ep 179: Who's on my team in 2023? [Half-Million Dollar Online Business] full https://blubrry.com/worklessearnmore/112013441/ep-179-whos-on-my-team-in-2023-half-million-dollar-online-business/ https://share.transistor.fm/s/6c74074e In today's episode, I'm taking you behind the scenes of my half-million dollar online business. I'm excited to give you a detailed look at what's happening behind the curtain. One key factor for our success is my amazing team.


Our journey to this achievement is a team effort, and my team is at the core of it all. Their dedication, skills, and different strengths are what make our success possible. We've got everything from creative thinkers to detailed planners, and each member brings something special to the table.


Throughout this episode, I'll introduce you to each team member and explain what they do. You'll see how all these different roles come together to help us succeed. We'll talk about how we plan things out, come up with new ideas, get things done efficiently, and keep improving.

By the end of this episode, you'll get a clear picture of how we work as a team to make our business thrive. Whether you're dreaming of starting your own business or just interested in how teams work, you'll see how important teamwork is.


So, join me in celebrating my team's hard work and in learning about the strategies that have helped us succeed. Together, we'll uncover the exciting and rewarding story behind my half-million dollar online business!


Listen to the full episode to hear:

  • The 5 core teams powering my business's success
  • How each team shapes our strategies for growth
  • Meet the amazing team members like never before!
  • Learn about each person's specific role and contribution


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:


Learn more about team GP:

Cortni Loveridge - http://cortniloveridge.com/

Gabe Cox - https://redhotmindset.com

Tiffany Pichardo - https://www.youtube.com/@TheHappyHomeschooler 

Samantha Harris - Thesamanthaharris.com

Jenna Moser - jworksvirtualsolutions.com

Emily Banks - https://www.emilybankscreative.com

]]> In today's episode, I'm taking you behind the scenes of my half-million dollar online business. I'm excited to give you a detailed look at what's happening behind the curtain. One key factor for our success is my amazing team.


Our journey to this achievement is a team effort, and my team is at the core of it all. Their dedication, skills, and different strengths are what make our success possible. We've got everything from creative thinkers to detailed planners, and each member brings something special to the table.


Throughout this episode, I'll introduce you to each team member and explain what they do. You'll see how all these different roles come together to help us succeed. We'll talk about how we plan things out, come up with new ideas, get things done efficiently, and keep improving.

By the end of this episode, you'll get a clear picture of how we work as a team to make our business thrive. Whether you're dreaming of starting your own business or just interested in how teams work, you'll see how important teamwork is.


So, join me in celebrating my team's hard work and in learning about the strategies that have helped us succeed. Together, we'll uncover the exciting and rewarding story behind my half-million dollar online business!


Listen to the full episode to hear:

  • The 5 core teams powering my business's success
  • How each team shapes our strategies for growth
  • Meet the amazing team members like never before!
  • Learn about each person's specific role and contribution


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:


Learn more about team GP:

Cortni Loveridge - http://cortniloveridge.com/

Gabe Cox - https://redhotmindset.com

Tiffany Pichardo - https://www.youtube.com/@TheHappyHomeschooler 

Samantha Harris - Thesamanthaharris.com

Jenna Moser - jworksvirtualsolutions.com

Emily Banks - https://www.emilybankscreative.com

]]> Tue, 08 Aug 2023 08:00:00 -0400 Gillian Perkins Gillian Perkins 1140 In today's episode, I'm taking you behind the scenes of my half-million dollar online business. I'm excited to give you a detailed look at what's happening behind the curtain. One key factor for our success is my amazing team.


Our journey to this achievement is a team effort, and my team is at the core of it all. Their dedication, skills, and different strengths are what make our success possible. We've got everything from creative thinkers to detailed planners, and each member brings something special to the table.


Throughout this episode, I'll introduce you to each team member and explain what they do. You'll see how all these different roles come together to help us succeed. We'll talk about how we plan things out, come up with new ideas, get things done efficiently, and keep improving.

By the end of this episode, you'll get a clear picture of how we work as a team to make our business thrive. Whether you're dreaming of starting your own business or just interested in how teams work, you'll see how important teamwork is.


So, join me in celebrating my team's hard work and in learning about the strategies that have helped us succeed. Together, we'll uncover the exciting and rewarding story behind my half-million dollar online business!


Listen to the full episode to hear:

  • The 5 core teams powering my business's success
  • How each team shapes our strategies for growth
  • Meet the amazing team members like never before!
  • Learn about each person's specific role and contribution


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:


Learn more about team GP:

Cortni Loveridge - http://cortniloveridge.com/

Gabe Cox - https://redhotmindset.com

Tiffany Pichardo - https://www.youtube.com/@TheHappyHomeschooler 

Samantha Harris - Thesamanthaharris.com

Jenna Moser - jworksvirtualsolutions.com

Emily Banks - https://www.emilybankscreative.com

]]> No Ep 178: Bookkeeping Basics for Small Business Owners (+free template!) 178 178 Ep 178: Bookkeeping Basics for Small Business Owners (+free template!) full https://blubrry.com/worklessearnmore/109569743/ep-178-bookkeeping-basics-for-small-business-owners-free-template/ https://share.transistor.fm/s/b215d190 In this episode, we'll cover the basics of bookkeeping for small business owners. If you're a small business owner looking to handle your own bookkeeping but don't know where to start, this episode is perfect for you. I'll show you how to manage your books in just a few minutes each week using simple and free tools. Stay tuned to learn how you can stay on top of your business finances. I also created a free template to help you do just that!



Listen to the full episode to hear:

  • How being organized with your bookkeeping can help you save time and work less
  • Why being hands-on with your bookkeeping will help you make smarter business decisions 
  • What the IRS requires when it comes to bookkeeping for your business 
  • FREE and easy bookkeeping template!


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:


Instagram: @GillianZPerkins

]]> In this episode, we'll cover the basics of bookkeeping for small business owners. If you're a small business owner looking to handle your own bookkeeping but don't know where to start, this episode is perfect for you. I'll show you how to manage your books in just a few minutes each week using simple and free tools. Stay tuned to learn how you can stay on top of your business finances. I also created a free template to help you do just that!



Listen to the full episode to hear:

  • How being organized with your bookkeeping can help you save time and work less
  • Why being hands-on with your bookkeeping will help you make smarter business decisions 
  • What the IRS requires when it comes to bookkeeping for your business 
  • FREE and easy bookkeeping template!


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:


Instagram: @GillianZPerkins

]]> Tue, 01 Aug 2023 11:00:00 -0400 Gillian Perkins Gillian Perkins 1350 In this episode, we'll cover the basics of bookkeeping for small business owners. If you're a small business owner looking to handle your own bookkeeping but don't know where to start, this episode is perfect for you. I'll show you how to manage your books in just a few minutes each week using simple and free tools. Stay tuned to learn how you can stay on top of your business finances. I also created a free template to help you do just that!



Listen to the full episode to hear:

  • How being organized with your bookkeeping can help you save time and work less
  • Why being hands-on with your bookkeeping will help you make smarter business decisions 
  • What the IRS requires when it comes to bookkeeping for your business 
  • FREE and easy bookkeeping template!


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:


Instagram: @GillianZPerkins

]]> No Ep 177: Using Social Media Without IT Using YOU (with Becca Tracey from The Uncaged Life) 177 177 Ep 177: Using Social Media Without IT Using YOU (with Becca Tracey from The Uncaged Life) full https://blubrry.com/worklessearnmore/109747592/ep-177-using-social-media-without-it-using-you-with-becca-tracey-from-the-uncaged-life/ https://share.transistor.fm/s/2fcfbca1 In today's episode, Becca and I are talking about how you can build your business without using social media. Becca Tracy is the founder of Uncaged Life, and she has been doing this online business thing for over 12 years now. She started her business before social media became as prominent as it is today.


We'll cover what strategies are really working today? And here's a spoiler alert: They're the same strategies that have been working for a long time. They are the basics, but they are the strategies that keep yielding results. These are the strategies that enable you to build what I like to call an evergreen lead generation system, so you're not constantly hustling or creating content around the clock to keep up with the algorithm. You don't have to stay constantly plugged into social media.


So keep on listening to learn these tried and true methods and how you can build a wildly successful business without having to rely on social media constantly.



Listen to the full episode to hear:


  • Becca’s journey with social media through 12 years of business 
  • How to not get caught up in the numbers of social media and focus on what really matters
  • How she currently manages social media in her business and personal life
  • How to make organic and meaningful connections on Instagram



Learn more about Becca:


  • Instagram: @theuncagedlife
  • Free Facebook community, Uncaged Lifers: facebook.com/groups/UncagedLifers
  • Website: theuncagedlife.com


FREE Resources to Grow Your Online Business:



Work with Gillian Perkins:


Instagram: @GillianZPerkins

]]> In today's episode, Becca and I are talking about how you can build your business without using social media. Becca Tracy is the founder of Uncaged Life, and she has been doing this online business thing for over 12 years now. She started her business before social media became as prominent as it is today.


We'll cover what strategies are really working today? And here's a spoiler alert: They're the same strategies that have been working for a long time. They are the basics, but they are the strategies that keep yielding results. These are the strategies that enable you to build what I like to call an evergreen lead generation system, so you're not constantly hustling or creating content around the clock to keep up with the algorithm. You don't have to stay constantly plugged into social media.


So keep on listening to learn these tried and true methods and how you can build a wildly successful business without having to rely on social media constantly.



Listen to the full episode to hear:


  • Becca’s journey with social media through 12 years of business 
  • How to not get caught up in the numbers of social media and focus on what really matters
  • How she currently manages social media in her business and personal life
  • How to make organic and meaningful connections on Instagram



Learn more about Becca:


  • Instagram: @theuncagedlife
  • Free Facebook community, Uncaged Lifers: facebook.com/groups/UncagedLifers
  • Website: theuncagedlife.com


FREE Resources to Grow Your Online Business:



Work with Gillian Perkins:


Instagram: @GillianZPerkins

]]> Tue, 25 Jul 2023 11:00:00 -0400 Gillian Perkins Gillian Perkins 2236 In today's episode, Becca and I are talking about how you can build your business without using social media. Becca Tracy is the founder of Uncaged Life, and she has been doing this online business thing for over 12 years now. She started her business before social media became as prominent as it is today.


We'll cover what strategies are really working today? And here's a spoiler alert: They're the same strategies that have been working for a long time. They are the basics, but they are the strategies that keep yielding results. These are the strategies that enable you to build what I like to call an evergreen lead generation system, so you're not constantly hustling or creating content around the clock to keep up with the algorithm. You don't have to stay constantly plugged into social media.


So keep on listening to learn these tried and true methods and how you can build a wildly successful business without having to rely on social media constantly.



Listen to the full episode to hear:


  • Becca’s journey with social media through 12 years of business 
  • How to not get caught up in the numbers of social media and focus on what really matters
  • How she currently manages social media in her business and personal life
  • How to make organic and meaningful connections on Instagram



Learn more about Becca:


  • Instagram: @theuncagedlife
  • Free Facebook community, Uncaged Lifers: facebook.com/groups/UncagedLifers
  • Website: theuncagedlife.com


FREE Resources to Grow Your Online Business:



Work with Gillian Perkins:


Instagram: @GillianZPerkins

]]> No Ep 176: Finding Balance as a Business Owner & Mom (with Lisa Bass of Simple Farmhouse Life) 176 176 Ep 176: Finding Balance as a Business Owner & Mom (with Lisa Bass of Simple Farmhouse Life) full https://blubrry.com/worklessearnmore/105594770/ep-176-finding-balance-as-a-business-owner-mom-with-lisa-bass-of-simple-farmhouse-life/ https://share.transistor.fm/s/051bcc59 In this episode, I'm being interviewed by Lisa Bass for her podcast, "Simple Farmhouse Life." We discuss the important topic of balancing business and parenting. Lisa asks me about how I determine my priorities and find time to manage my business.

During our conversation, we share some honest advice on making things work and maintaining the right mindset to achieve that balance. We also touch upon the role of faith in shaping our priorities and decision-making process for both our business and personal lives.

If you're interested in learning more about how to navigate the challenges of balancing business and motherhood, I encourage you to continue listening to gain insights from our discussion.



Listen to the full episode to hear:

  • Discover effective strategies for allocating time to your business
  • My journey with balancing business and mom life
  • Why you don’t need a large audience when you’re starting out
  • How my faith affects decision making in my business


Learn more about Lisa:


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:


]]> In this episode, I'm being interviewed by Lisa Bass for her podcast, "Simple Farmhouse Life." We discuss the important topic of balancing business and parenting. Lisa asks me about how I determine my priorities and find time to manage my business.

During our conversation, we share some honest advice on making things work and maintaining the right mindset to achieve that balance. We also touch upon the role of faith in shaping our priorities and decision-making process for both our business and personal lives.

If you're interested in learning more about how to navigate the challenges of balancing business and motherhood, I encourage you to continue listening to gain insights from our discussion.



Listen to the full episode to hear:

  • Discover effective strategies for allocating time to your business
  • My journey with balancing business and mom life
  • Why you don’t need a large audience when you’re starting out
  • How my faith affects decision making in my business


Learn more about Lisa:


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:


]]> Mon, 10 Jul 2023 11:00:00 -0400 Gillian Perkins Gillian Perkins 2743 In this episode, I'm being interviewed by Lisa Bass for her podcast, "Simple Farmhouse Life." We discuss the important topic of balancing business and parenting. Lisa asks me about how I determine my priorities and find time to manage my business.

During our conversation, we share some honest advice on making things work and maintaining the right mindset to achieve that balance. We also touch upon the role of faith in shaping our priorities and decision-making process for both our business and personal lives.

If you're interested in learning more about how to navigate the challenges of balancing business and motherhood, I encourage you to continue listening to gain insights from our discussion.



Listen to the full episode to hear:

  • Discover effective strategies for allocating time to your business
  • My journey with balancing business and mom life
  • Why you don’t need a large audience when you’re starting out
  • How my faith affects decision making in my business


Learn more about Lisa:


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:


]]> No Ep 175: How to Add a $100K Stream of Revenue to Your Business w/ Jo Harris 175 175 Ep 175: How to Add a $100K Stream of Revenue to Your Business w/ Jo Harris full https://blubrry.com/worklessearnmore/103633072/ep-175-how-to-add-a-100k-stream-of-revenue-to-your-business-w-jo-harris/ https://share.transistor.fm/s/72e1b95a In today's episode, we're shaking things up a bit! I'm being interviewed by the amazing Jo Harris, also known as the Virtual Mama. Jo is a talented copywriter, and in this episode, she's digging into the 100K method. She wants to learn how to use it effectively in her own business and for her clients while writing sales copy.


Jo asks some great questions that will help you understand how to implement this method in your own business. We'll explore how to create 100K funnels to generate passive income for your digital course.

Stay tuned to gain some valuable insight. It's an episode you won't want to miss!



Listen to the full episode to hear:


  • My story of how I started my online business with 0 followers
  • How the 100K method can help you start and grow your business
  • My tips and secrets for how to SUCCESSFULLY market your digital product
  • A special Q&A at the end!


Learn more about Jo Harris:



FREE Resources to Grow Your Online Business:



Work with Gillian Perkins:



]]> In today's episode, we're shaking things up a bit! I'm being interviewed by the amazing Jo Harris, also known as the Virtual Mama. Jo is a talented copywriter, and in this episode, she's digging into the 100K method. She wants to learn how to use it effectively in her own business and for her clients while writing sales copy.


Jo asks some great questions that will help you understand how to implement this method in your own business. We'll explore how to create 100K funnels to generate passive income for your digital course.

Stay tuned to gain some valuable insight. It's an episode you won't want to miss!



Listen to the full episode to hear:


  • My story of how I started my online business with 0 followers
  • How the 100K method can help you start and grow your business
  • My tips and secrets for how to SUCCESSFULLY market your digital product
  • A special Q&A at the end!


Learn more about Jo Harris:



FREE Resources to Grow Your Online Business:



Work with Gillian Perkins:



]]> Mon, 03 Jul 2023 11:00:00 -0400 Gillian Perkins Gillian Perkins 3305 In today's episode, we're shaking things up a bit! I'm being interviewed by the amazing Jo Harris, also known as the Virtual Mama. Jo is a talented copywriter, and in this episode, she's digging into the 100K method. She wants to learn how to use it effectively in her own business and for her clients while writing sales copy.


Jo asks some great questions that will help you understand how to implement this method in your own business. We'll explore how to create 100K funnels to generate passive income for your digital course.

Stay tuned to gain some valuable insight. It's an episode you won't want to miss!



Listen to the full episode to hear:


  • My story of how I started my online business with 0 followers
  • How the 100K method can help you start and grow your business
  • My tips and secrets for how to SUCCESSFULLY market your digital product
  • A special Q&A at the end!


Learn more about Jo Harris:



FREE Resources to Grow Your Online Business:



Work with Gillian Perkins:



]]> No Ep 174: Make Money Selling DIGITAL PRODUCTS [Getting Started Guide] 174 174 Ep 174: Make Money Selling DIGITAL PRODUCTS [Getting Started Guide] full https://blubrry.com/worklessearnmore/102558477/ep-174-make-money-selling-digital-products-getting-started-guide/ https://share.transistor.fm/s/ec65d1a8 In today's episode, we’re talking about digital products, like courses, workshops, membership sites, eBooks, and more. You can even create templates or PDFs and sell them on platforms like Etsy or your own website. The possibilities are endless!


I'm excited to introduce you to the world of selling digital products. We'll explore what it entails, the overall strategy, and how you can get started in a practical way. I'll guide you through the step-by-step process of creating and launching your own digital products.


Along the way, I'll also share plenty of helpful tips because, let's be honest, there are more effective and less effective approaches to this. I want to make sure you achieve great results and maximize your efforts. So, let's dive in and discover how you can achieve success with digital products!



Listen to the full episode to hear:


  • The step by step process I recommend for creating and selling digital products
  • Essential big picture strategy to understand before you start out
  • Practical steps for getting started
  • Tips and tricks that I still use to sell digital products in my business today


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:


]]> In today's episode, we’re talking about digital products, like courses, workshops, membership sites, eBooks, and more. You can even create templates or PDFs and sell them on platforms like Etsy or your own website. The possibilities are endless!


I'm excited to introduce you to the world of selling digital products. We'll explore what it entails, the overall strategy, and how you can get started in a practical way. I'll guide you through the step-by-step process of creating and launching your own digital products.


Along the way, I'll also share plenty of helpful tips because, let's be honest, there are more effective and less effective approaches to this. I want to make sure you achieve great results and maximize your efforts. So, let's dive in and discover how you can achieve success with digital products!



Listen to the full episode to hear:


  • The step by step process I recommend for creating and selling digital products
  • Essential big picture strategy to understand before you start out
  • Practical steps for getting started
  • Tips and tricks that I still use to sell digital products in my business today


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:


]]> Mon, 26 Jun 2023 11:00:00 -0400 Gillian Perkins Gillian Perkins 2452 In today's episode, we’re talking about digital products, like courses, workshops, membership sites, eBooks, and more. You can even create templates or PDFs and sell them on platforms like Etsy or your own website. The possibilities are endless!


I'm excited to introduce you to the world of selling digital products. We'll explore what it entails, the overall strategy, and how you can get started in a practical way. I'll guide you through the step-by-step process of creating and launching your own digital products.


Along the way, I'll also share plenty of helpful tips because, let's be honest, there are more effective and less effective approaches to this. I want to make sure you achieve great results and maximize your efforts. So, let's dive in and discover how you can achieve success with digital products!



Listen to the full episode to hear:


  • The step by step process I recommend for creating and selling digital products
  • Essential big picture strategy to understand before you start out
  • Practical steps for getting started
  • Tips and tricks that I still use to sell digital products in my business today


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:


]]> No Ep 173: Building an Audience of SUPERFANS (with Tom Woods) 173 173 Ep 173: Building an Audience of SUPERFANS (with Tom Woods) full https://blubrry.com/worklessearnmore/100290805/ep-173-building-an-audience-of-superfans-with-tom-woods/ https://share.transistor.fm/s/863794ae Today's guest is Tom Woods, who has successfully built a digital brand with a massive following. One of the key factors contributing to his success is his fearless expression of opinions, even when they are divisive. People's reactions to him tend to fall into two extremes: they either adore him or strongly disagree with him.


Tom Woods is widely known as the host of the immensely popular podcast, the Tom Woods Show. Additionally, he has achieved the distinction of being a New York Times bestselling author with 12 books under his belt. Notable works include the Politically Incorrect Guide to American History and Meltdown.

Tom's educational background is equally impressive, having earned a bachelor's degree in history from Harvard University, followed by a PhD from Columbia University. These academic accomplishments further enhance his credibility and expertise in his field.

But today, I’m talking to him about how he’s built such a raving fan base, the marketing strategies he’s used to monetize that platform, and his view on the role of the entrepreneur in the economy. 


Listen to the full episode to hear:


  • Tom’s first entrepreneur venture (it’s not what you think!)
  • His philosophy on content and email marketing
  • How he built his fan base starting from zero
  • His definition and view on economic philosophy



FREE Resources to Grow Your Online Business:


Learn more about Tom Woods:




Work with Gillian Perkins:


]]> Today's guest is Tom Woods, who has successfully built a digital brand with a massive following. One of the key factors contributing to his success is his fearless expression of opinions, even when they are divisive. People's reactions to him tend to fall into two extremes: they either adore him or strongly disagree with him.


Tom Woods is widely known as the host of the immensely popular podcast, the Tom Woods Show. Additionally, he has achieved the distinction of being a New York Times bestselling author with 12 books under his belt. Notable works include the Politically Incorrect Guide to American History and Meltdown.

Tom's educational background is equally impressive, having earned a bachelor's degree in history from Harvard University, followed by a PhD from Columbia University. These academic accomplishments further enhance his credibility and expertise in his field.

But today, I’m talking to him about how he’s built such a raving fan base, the marketing strategies he’s used to monetize that platform, and his view on the role of the entrepreneur in the economy. 


Listen to the full episode to hear:


  • Tom’s first entrepreneur venture (it’s not what you think!)
  • His philosophy on content and email marketing
  • How he built his fan base starting from zero
  • His definition and view on economic philosophy



FREE Resources to Grow Your Online Business:


Learn more about Tom Woods:




Work with Gillian Perkins:


]]> Mon, 19 Jun 2023 17:12:17 -0400 Gillian Perkins Gillian Perkins 3495 Today's guest is Tom Woods, who has successfully built a digital brand with a massive following. One of the key factors contributing to his success is his fearless expression of opinions, even when they are divisive. People's reactions to him tend to fall into two extremes: they either adore him or strongly disagree with him.


Tom Woods is widely known as the host of the immensely popular podcast, the Tom Woods Show. Additionally, he has achieved the distinction of being a New York Times bestselling author with 12 books under his belt. Notable works include the Politically Incorrect Guide to American History and Meltdown.

Tom's educational background is equally impressive, having earned a bachelor's degree in history from Harvard University, followed by a PhD from Columbia University. These academic accomplishments further enhance his credibility and expertise in his field.

But today, I’m talking to him about how he’s built such a raving fan base, the marketing strategies he’s used to monetize that platform, and his view on the role of the entrepreneur in the economy. 


Listen to the full episode to hear:


  • Tom’s first entrepreneur venture (it’s not what you think!)
  • His philosophy on content and email marketing
  • How he built his fan base starting from zero
  • His definition and view on economic philosophy



FREE Resources to Grow Your Online Business:


Learn more about Tom Woods:




Work with Gillian Perkins:


]]> No Ep 172: Personal Branding Secrets of a Million-Follower Brand 172 172 Ep 172: Personal Branding Secrets of a Million-Follower Brand full https://blubrry.com/worklessearnmore/97154082/ep-172-personal-branding-secrets-of-a-million-follower-brand/ https://share.transistor.fm/s/71ec4d24 In today’s episode, I reveal the strategies behind creating a million-follower brand online, regardless of your starting point. Whether you're starting at absolute zero or craving a stronger online presence, this episode will help you discover the fundamental questions to ask when initiating your brand, learn how to establish brand recognition, master the art of obtaining compelling testimonials, and so much more!


In an unpredictable world, now is the time to start your personal brand and grow your online presence. What are you waiting for? Let’s get started!


Listen to the full episode to hear:


  • 6 secrets of a million-follower brand
  • The pros and cons of a personal vs impersonal brand
  • Fundamental questions to ask before starting your brand
  • How to define your brands UNIQUE personality
  • How to QUICKLY establish your authority in your niche


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:


Instagram: @GillianZPerkins

]]> In today’s episode, I reveal the strategies behind creating a million-follower brand online, regardless of your starting point. Whether you're starting at absolute zero or craving a stronger online presence, this episode will help you discover the fundamental questions to ask when initiating your brand, learn how to establish brand recognition, master the art of obtaining compelling testimonials, and so much more!


In an unpredictable world, now is the time to start your personal brand and grow your online presence. What are you waiting for? Let’s get started!


Listen to the full episode to hear:


  • 6 secrets of a million-follower brand
  • The pros and cons of a personal vs impersonal brand
  • Fundamental questions to ask before starting your brand
  • How to define your brands UNIQUE personality
  • How to QUICKLY establish your authority in your niche


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:


Instagram: @GillianZPerkins

]]> Mon, 12 Jun 2023 11:00:00 -0400 Gillian Perkins Gillian Perkins 655 In today’s episode, I reveal the strategies behind creating a million-follower brand online, regardless of your starting point. Whether you're starting at absolute zero or craving a stronger online presence, this episode will help you discover the fundamental questions to ask when initiating your brand, learn how to establish brand recognition, master the art of obtaining compelling testimonials, and so much more!


In an unpredictable world, now is the time to start your personal brand and grow your online presence. What are you waiting for? Let’s get started!


Listen to the full episode to hear:


  • 6 secrets of a million-follower brand
  • The pros and cons of a personal vs impersonal brand
  • Fundamental questions to ask before starting your brand
  • How to define your brands UNIQUE personality
  • How to QUICKLY establish your authority in your niche


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:


Instagram: @GillianZPerkins

]]> No Ep 171: How to Write an "About" Page that Makes You Money 171 171 Ep 171: How to Write an "About" Page that Makes You Money full https://blubrry.com/worklessearnmore/96961598/ep-171-how-to-write-an-about-page-that-makes-you-money/ https://share.transistor.fm/s/c31001cf In this episode, I’m covering the essential factors for crafting an authentic + PROFITABLE "About" page. 


Regardless of your business type, industry, or niche, your about page holds immense importance in landing sales on your website. When potential customers consider purchasing a product from your company, they want more than just information about features and benefits. They want to trust your company. 


That's where your about page comes into play. It acts as a platform for establishing trust and ensuring that your audience is on the same page as you. So, let’s get to work!



Listen to the full episode to hear:

  • 5 factors you NEED to have on your about page
  • Why your about page is your most important page on your website
  • How you can craft your about page to drive more sales
  • A crucial non-writing tip that will make or break your about page


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:


Instagram: @GillianZPerkins

]]> In this episode, I’m covering the essential factors for crafting an authentic + PROFITABLE "About" page. 


Regardless of your business type, industry, or niche, your about page holds immense importance in landing sales on your website. When potential customers consider purchasing a product from your company, they want more than just information about features and benefits. They want to trust your company. 


That's where your about page comes into play. It acts as a platform for establishing trust and ensuring that your audience is on the same page as you. So, let’s get to work!



Listen to the full episode to hear:

  • 5 factors you NEED to have on your about page
  • Why your about page is your most important page on your website
  • How you can craft your about page to drive more sales
  • A crucial non-writing tip that will make or break your about page


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:


Instagram: @GillianZPerkins

]]> Mon, 05 Jun 2023 11:00:00 -0400 Gillian Perkins Gillian Perkins 637 In this episode, I’m covering the essential factors for crafting an authentic + PROFITABLE "About" page. 


Regardless of your business type, industry, or niche, your about page holds immense importance in landing sales on your website. When potential customers consider purchasing a product from your company, they want more than just information about features and benefits. They want to trust your company. 


That's where your about page comes into play. It acts as a platform for establishing trust and ensuring that your audience is on the same page as you. So, let’s get to work!



Listen to the full episode to hear:

  • 5 factors you NEED to have on your about page
  • Why your about page is your most important page on your website
  • How you can craft your about page to drive more sales
  • A crucial non-writing tip that will make or break your about page


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:


Instagram: @GillianZPerkins

]]> No Ep 170: 3 Surprising Lessons from a $164,464.40 Launch 170 170 Ep 170: 3 Surprising Lessons from a $164,464.40 Launch full https://blubrry.com/worklessearnmore/96802304/ep-170-3-surprising-lessons-from-a-16446440-launch/ https://share.transistor.fm/s/4107627f In this episode I'm going to be sharing some of the most surprising lessons I learned from launching 100K Mastermind back in March. This two week promotion netted us over $160,000, making it our most successful launch yet. But, to be honest, the results of this launch exceeded my expectations. Listen to this episode to learn why I didn’t expect it to perform so well, and what we did that had a huge impact on our launch revenue.


Join us for this episode as we unpack the surprising lessons from my $164,464.40 launch. Gain valuable insights on the power of raising your prices, earning more while promoting less, and leveraging your time, and learn how these lessons can transform your business and lead to unprecedented success.


Listen to the full episode to hear:


  • Why second launches tend to be the WORST
  • The surprising effect of raising your prices
  • How you can earn more even while promoting less
  • How to leverage your time to maximize your earnings 
  • How to make your next launch your most profitable yet


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:


]]> In this episode I'm going to be sharing some of the most surprising lessons I learned from launching 100K Mastermind back in March. This two week promotion netted us over $160,000, making it our most successful launch yet. But, to be honest, the results of this launch exceeded my expectations. Listen to this episode to learn why I didn’t expect it to perform so well, and what we did that had a huge impact on our launch revenue.


Join us for this episode as we unpack the surprising lessons from my $164,464.40 launch. Gain valuable insights on the power of raising your prices, earning more while promoting less, and leveraging your time, and learn how these lessons can transform your business and lead to unprecedented success.


Listen to the full episode to hear:


  • Why second launches tend to be the WORST
  • The surprising effect of raising your prices
  • How you can earn more even while promoting less
  • How to leverage your time to maximize your earnings 
  • How to make your next launch your most profitable yet


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:


]]> Mon, 29 May 2023 11:00:00 -0400 Gillian Perkins Gillian Perkins 1081 In this episode I'm going to be sharing some of the most surprising lessons I learned from launching 100K Mastermind back in March. This two week promotion netted us over $160,000, making it our most successful launch yet. But, to be honest, the results of this launch exceeded my expectations. Listen to this episode to learn why I didn’t expect it to perform so well, and what we did that had a huge impact on our launch revenue.


Join us for this episode as we unpack the surprising lessons from my $164,464.40 launch. Gain valuable insights on the power of raising your prices, earning more while promoting less, and leveraging your time, and learn how these lessons can transform your business and lead to unprecedented success.


Listen to the full episode to hear:


  • Why second launches tend to be the WORST
  • The surprising effect of raising your prices
  • How you can earn more even while promoting less
  • How to leverage your time to maximize your earnings 
  • How to make your next launch your most profitable yet


FREE Resources to Grow Your Online Business:


Work with Gillian Perkins:


]]> No Ep 169: 5 ONE-MINUTE Habits that Save Me 25+ Hours/Week 169 169 Ep 169: 5 ONE-MINUTE Habits that Save Me 25+ Hours/Week full https://blubrry.com/worklessearnmore/96672721/ep-169-5-one-minute-habits-that-save-me-25-hoursweek/ https://share.transistor.fm/s/5afc80b8 In this episode, I'm sharing five one-minute habits that have helped me save over 25 hours per week. These small yet effective habits have increased my productivity and helped me make the most out of each day. 


As a mom of five and a business owner, my life can be overwhelming at times. After the birth of my fifth baby, Ezra, seven months ago, I realized that I needed to find ways to optimize my time and eliminate unnecessary tasks to maintain a healthy work-life balance.


These five habits have been life-changing for me, and I'm excited to share them with you.


Listen to the full episode to hear:


  • The five biggest time wasters I’ve faced (you might be surprised!)
  • How I’ve overcome those time wasters
  • Detailed explanation of each habit, including why it's effective and how to implement it
  • Why it’s important to optimize your time (in your business and in life!)


Learn more about Gillian:


Resources:

]]> In this episode, I'm sharing five one-minute habits that have helped me save over 25 hours per week. These small yet effective habits have increased my productivity and helped me make the most out of each day. 


As a mom of five and a business owner, my life can be overwhelming at times. After the birth of my fifth baby, Ezra, seven months ago, I realized that I needed to find ways to optimize my time and eliminate unnecessary tasks to maintain a healthy work-life balance.


These five habits have been life-changing for me, and I'm excited to share them with you.


Listen to the full episode to hear:


  • The five biggest time wasters I’ve faced (you might be surprised!)
  • How I’ve overcome those time wasters
  • Detailed explanation of each habit, including why it's effective and how to implement it
  • Why it’s important to optimize your time (in your business and in life!)


Learn more about Gillian:


Resources:

]]> Mon, 22 May 2023 13:16:00 -0400 Gillian Perkins Gillian Perkins 736 In this episode, I'm sharing five one-minute habits that have helped me save over 25 hours per week. These small yet effective habits have increased my productivity and helped me make the most out of each day. 


As a mom of five and a business owner, my life can be overwhelming at times. After the birth of my fifth baby, Ezra, seven months ago, I realized that I needed to find ways to optimize my time and eliminate unnecessary tasks to maintain a healthy work-life balance.


These five habits have been life-changing for me, and I'm excited to share them with you.


Listen to the full episode to hear:


  • The five biggest time wasters I’ve faced (you might be surprised!)
  • How I’ve overcome those time wasters
  • Detailed explanation of each habit, including why it's effective and how to implement it
  • Why it’s important to optimize your time (in your business and in life!)


Learn more about Gillian:


Resources:

]]> No Ep 168: How I Run My $500,000 Brand in Just 20 Hrs/Week (2023) 168 168 Ep 168: How I Run My $500,000 Brand in Just 20 Hrs/Week (2023) full https://blubrry.com/worklessearnmore/96488664/how-i-run-my-500000-brand-in-just-20-hrsweek-2023/ https://share.transistor.fm/s/97dc8409 In today's episode, I want to share with you how I run my online business in just 20 hours per week, including a breakdown of exactly what I spend my time on, what my schedule looks like, and some of the key things that I don't do in my business that allow me to save a lot of time.


We often look at what we’re currently doing and think that this is the only way things can work. It’s hard to think outside the box and to have creative new ideas because we see how things are working together right now.


But when I look at my past, I can see that even though I didn’t know it was possible then, there was so much more than I imagined was possible.


And that’s why I’m sharing how I run my business in 2023, in 20 hours per week.


Listen to the full episode to hear:


  • Why there isn’t as much competition for your online business as you might think
  • A breakdown of how I spend my time from least to most (my answers might surprise you!)
  • What tasks are outsourced to free up my time for bigger-picture work
  • Why I batch tasks like recording the podcast and YouTube videos
  • What I don’t do in my business that can save a ton of time


Learn more about Gillian:


Resources:

]]> In today's episode, I want to share with you how I run my online business in just 20 hours per week, including a breakdown of exactly what I spend my time on, what my schedule looks like, and some of the key things that I don't do in my business that allow me to save a lot of time.


We often look at what we’re currently doing and think that this is the only way things can work. It’s hard to think outside the box and to have creative new ideas because we see how things are working together right now.


But when I look at my past, I can see that even though I didn’t know it was possible then, there was so much more than I imagined was possible.


And that’s why I’m sharing how I run my business in 2023, in 20 hours per week.


Listen to the full episode to hear:


  • Why there isn’t as much competition for your online business as you might think
  • A breakdown of how I spend my time from least to most (my answers might surprise you!)
  • What tasks are outsourced to free up my time for bigger-picture work
  • Why I batch tasks like recording the podcast and YouTube videos
  • What I don’t do in my business that can save a ton of time


Learn more about Gillian:


Resources:

]]> Sun, 14 May 2023 15:40:00 -0400 Gillian Perkins Gillian Perkins 537 In today's episode, I want to share with you how I run my online business in just 20 hours per week, including a breakdown of exactly what I spend my time on, what my schedule looks like, and some of the key things that I don't do in my business that allow me to save a lot of time.


We often look at what we’re currently doing and think that this is the only way things can work. It’s hard to think outside the box and to have creative new ideas because we see how things are working together right now.


But when I look at my past, I can see that even though I didn’t know it was possible then, there was so much more than I imagined was possible.


And that’s why I’m sharing how I run my business in 2023, in 20 hours per week.


Listen to the full episode to hear:


  • Why there isn’t as much competition for your online business as you might think
  • A breakdown of how I spend my time from least to most (my answers might surprise you!)
  • What tasks are outsourced to free up my time for bigger-picture work
  • Why I batch tasks like recording the podcast and YouTube videos
  • What I don’t do in my business that can save a ton of time


Learn more about Gillian:


Resources:

]]> No Ep 167: How to Write a PROFIT PLAN for Your Business 167 167 Ep 167: How to Write a PROFIT PLAN for Your Business full https://blubrry.com/worklessearnmore/95889386/ep-167-how-to-write-a-profit-plan-for-your-business/ https://share.transistor.fm/s/84098fbf It can be really difficult to stay focused on what you need to do to grow your business and profit when you’re constantly getting distracted by shiny new marketing tactics that people are trying to sell you.


There’s always going to be a new marketing strategy you could try to grow your business. Some of them might be really useful. Often, these are distractions from the fundamentals you need to do to actually grow your business. 


Building an online business and generating a lot of profit doesn’t have to be that complicated.


In fact, the basics can take you really far as long as you focus on executing those consistently.


Today, I’m going to guide you step by step through creating a straightforward plan for building a highly profitable business while working 20 hours per week or less.


This is a plan that will not only increase your profits but will also decrease your work hours. It’s a plan to work smarter, not harder. To work less, and profit more.


Listen to the full episode to hear:


  • How clarifying the value your business brings to your customers will help you generate more and bigger sales
  • Key questions to help you define your ideal customer’s psychographics and how your product addresses them
  • The four things you need to generate sales
  • How to eliminate, systematize, automate, and outsource so you can focus on the activities that really move the needle in your business


Learn more about Gillian:

]]> It can be really difficult to stay focused on what you need to do to grow your business and profit when you’re constantly getting distracted by shiny new marketing tactics that people are trying to sell you.


There’s always going to be a new marketing strategy you could try to grow your business. Some of them might be really useful. Often, these are distractions from the fundamentals you need to do to actually grow your business. 


Building an online business and generating a lot of profit doesn’t have to be that complicated.


In fact, the basics can take you really far as long as you focus on executing those consistently.


Today, I’m going to guide you step by step through creating a straightforward plan for building a highly profitable business while working 20 hours per week or less.


This is a plan that will not only increase your profits but will also decrease your work hours. It’s a plan to work smarter, not harder. To work less, and profit more.


Listen to the full episode to hear:


  • How clarifying the value your business brings to your customers will help you generate more and bigger sales
  • Key questions to help you define your ideal customer’s psychographics and how your product addresses them
  • The four things you need to generate sales
  • How to eliminate, systematize, automate, and outsource so you can focus on the activities that really move the needle in your business


Learn more about Gillian:

]]> Mon, 01 May 2023 03:00:00 -0400 Gillian Perkins Gillian Perkins 2677 It can be really difficult to stay focused on what you need to do to grow your business and profit when you’re constantly getting distracted by shiny new marketing tactics that people are trying to sell you.


There’s always going to be a new marketing strategy you could try to grow your business. Some of them might be really useful. Often, these are distractions from the fundamentals you need to do to actually grow your business. 


Building an online business and generating a lot of profit doesn’t have to be that complicated.


In fact, the basics can take you really far as long as you focus on executing those consistently.


Today, I’m going to guide you step by step through creating a straightforward plan for building a highly profitable business while working 20 hours per week or less.


This is a plan that will not only increase your profits but will also decrease your work hours. It’s a plan to work smarter, not harder. To work less, and profit more.


Listen to the full episode to hear:


  • How clarifying the value your business brings to your customers will help you generate more and bigger sales
  • Key questions to help you define your ideal customer’s psychographics and how your product addresses them
  • The four things you need to generate sales
  • How to eliminate, systematize, automate, and outsource so you can focus on the activities that really move the needle in your business


Learn more about Gillian:

]]> No Ep 166: How the YouTube Algorithm Works TODAY 166 166 Ep 166: How the YouTube Algorithm Works TODAY full https://blubrry.com/worklessearnmore/95790596/ep-166-how-the-youtube-algorithm-works-today/ https://share.transistor.fm/s/59f898f4 If you’re thinking about starting a YouTube channel, you have to know how the algorithm works. And you have to stay on top of how it’s changing.


If you don’t keep up with how the algorithm is evolving, you won’t be able to compete, you won’t be able to get your videos to rank or get them into viewers’ suggestions.


Today, I’m going to walk you through how the YouTube algorithm is working in 2023 and how you can work with it to get the maximum number of views on your videos and grow you channel as quickly as possible.


Listen to the full episode to hear:


  • How the YouTube algorithm has evolved over the years
  • The three things you want viewers to do on your videos
  • The three algorithms you need to know about 


Learn more about Gillian:

]]> If you’re thinking about starting a YouTube channel, you have to know how the algorithm works. And you have to stay on top of how it’s changing.


If you don’t keep up with how the algorithm is evolving, you won’t be able to compete, you won’t be able to get your videos to rank or get them into viewers’ suggestions.


Today, I’m going to walk you through how the YouTube algorithm is working in 2023 and how you can work with it to get the maximum number of views on your videos and grow you channel as quickly as possible.


Listen to the full episode to hear:


  • How the YouTube algorithm has evolved over the years
  • The three things you want viewers to do on your videos
  • The three algorithms you need to know about 


Learn more about Gillian:

]]> Mon, 24 Apr 2023 03:00:00 -0400 Gillian Perkins Gillian Perkins 865 If you’re thinking about starting a YouTube channel, you have to know how the algorithm works. And you have to stay on top of how it’s changing.


If you don’t keep up with how the algorithm is evolving, you won’t be able to compete, you won’t be able to get your videos to rank or get them into viewers’ suggestions.


Today, I’m going to walk you through how the YouTube algorithm is working in 2023 and how you can work with it to get the maximum number of views on your videos and grow you channel as quickly as possible.


Listen to the full episode to hear:


  • How the YouTube algorithm has evolved over the years
  • The three things you want viewers to do on your videos
  • The three algorithms you need to know about 


Learn more about Gillian:

]]> No Ep 165: Passive Income Ideas That Are Actually Worth Your Time 165 165 Ep 165: Passive Income Ideas That Are Actually Worth Your Time full https://blubrry.com/worklessearnmore/95492406/ep-165-passive-income-ideas-that-are-actually-worth-your-time/ https://share.transistor.fm/s/9064bc7a When I Google “best passive income ideas,” the first result is an article from Bankrate.com titled “23 Passive Income Ideas to Help You Make Money in 2023.”


But if I keep scrolling through the search results, there are hundreds of similar articles from sites like SoFi, Nerd Wallet, Forbes and on and on and on.


As an online business writer, I’ve contributed my fair share to those search results as well. But lately, I’ve been increasingly frustrated by the echo chamber the internet has become.


When you make your living as a content creator, it doesn’t take long before you realize that the easiest way to make content that makes money is to repeat what has already been tested by others.


And the fact is, most of the people who write these articles about the best ways to make passive income, haven’t actually tested any of them themselves. 


In short, they don’t know what they’re talking about.


Which is why today, I’m recommitting to doing better, to thinking for myself, to saying what I actually think, and to telling the truth even when it might not be what you want to hear.


Because the truth is, when it comes to passive income, I actually have tested out a lot of these ideas and a lot of them are just not what they’re cracked up to be.


So with that commitment in mind, allow me to share with you what I actually think of those 23 passive income ideas to help you make money in 2023. 



Listen to the full episode to hear:


  • The truth about two of the top passive income recommendations
  • The good and the bad about investing in real estate
  • “Passive” income streams that aren’t actually passive at all
  • Investment strategies worth considering, and some that probably aren’t
  • What really matters when it comes to choosing a passive income strategy


Learn more about Gillian:


Resources:


]]> When I Google “best passive income ideas,” the first result is an article from Bankrate.com titled “23 Passive Income Ideas to Help You Make Money in 2023.”


But if I keep scrolling through the search results, there are hundreds of similar articles from sites like SoFi, Nerd Wallet, Forbes and on and on and on.


As an online business writer, I’ve contributed my fair share to those search results as well. But lately, I’ve been increasingly frustrated by the echo chamber the internet has become.


When you make your living as a content creator, it doesn’t take long before you realize that the easiest way to make content that makes money is to repeat what has already been tested by others.


And the fact is, most of the people who write these articles about the best ways to make passive income, haven’t actually tested any of them themselves. 


In short, they don’t know what they’re talking about.


Which is why today, I’m recommitting to doing better, to thinking for myself, to saying what I actually think, and to telling the truth even when it might not be what you want to hear.


Because the truth is, when it comes to passive income, I actually have tested out a lot of these ideas and a lot of them are just not what they’re cracked up to be.


So with that commitment in mind, allow me to share with you what I actually think of those 23 passive income ideas to help you make money in 2023. 



Listen to the full episode to hear:


  • The truth about two of the top passive income recommendations
  • The good and the bad about investing in real estate
  • “Passive” income streams that aren’t actually passive at all
  • Investment strategies worth considering, and some that probably aren’t
  • What really matters when it comes to choosing a passive income strategy


Learn more about Gillian:


Resources:


]]> Mon, 17 Apr 2023 03:00:00 -0400 Gillian Perkins Gillian Perkins 1960 When I Google “best passive income ideas,” the first result is an article from Bankrate.com titled “23 Passive Income Ideas to Help You Make Money in 2023.”


But if I keep scrolling through the search results, there are hundreds of similar articles from sites like SoFi, Nerd Wallet, Forbes and on and on and on.


As an online business writer, I’ve contributed my fair share to those search results as well. But lately, I’ve been increasingly frustrated by the echo chamber the internet has become.


When you make your living as a content creator, it doesn’t take long before you realize that the easiest way to make content that makes money is to repeat what has already been tested by others.


And the fact is, most of the people who write these articles about the best ways to make passive income, haven’t actually tested any of them themselves. 


In short, they don’t know what they’re talking about.


Which is why today, I’m recommitting to doing better, to thinking for myself, to saying what I actually think, and to telling the truth even when it might not be what you want to hear.


Because the truth is, when it comes to passive income, I actually have tested out a lot of these ideas and a lot of them are just not what they’re cracked up to be.


So with that commitment in mind, allow me to share with you what I actually think of those 23 passive income ideas to help you make money in 2023. 



Listen to the full episode to hear:


  • The truth about two of the top passive income recommendations
  • The good and the bad about investing in real estate
  • “Passive” income streams that aren’t actually passive at all
  • Investment strategies worth considering, and some that probably aren’t
  • What really matters when it comes to choosing a passive income strategy


Learn more about Gillian:


Resources:


]]> No Ep 164: Why You SHOULDN'T Listen to Your Audience 164 164 Ep 164: Why You SHOULDN'T Listen to Your Audience full https://blubrry.com/worklessearnmore/95312965/ep-164-why-you-shouldnt-listen-to-your-audience/ https://share.transistor.fm/s/3644f24e Listen to your audience!


It's some of the most popular marketing advice out there. 


We're told it's the secret to creating content and products that our audience will eat up, and it sounds logical. Surely the easiest way to make people happy and get their attention in business is to give them what they want.


So we survey our email lists, chat with our customers via dm, study our YouTube comments, etc.  But there’s a dark side to listening to your audience. And that’s what I’m talking about today.


Listen to the full episode to hear:


  • The biggest mistake people make when they listen too closely to their audience
  • Why you DO want to listen to your audience when it comes to validating your ideas
  • How to balance what the market wants and what you’re passionate about so you can make a living doing work you love


Learn more about Gillian:

]]> Listen to your audience!


It's some of the most popular marketing advice out there. 


We're told it's the secret to creating content and products that our audience will eat up, and it sounds logical. Surely the easiest way to make people happy and get their attention in business is to give them what they want.


So we survey our email lists, chat with our customers via dm, study our YouTube comments, etc.  But there’s a dark side to listening to your audience. And that’s what I’m talking about today.


Listen to the full episode to hear:


  • The biggest mistake people make when they listen too closely to their audience
  • Why you DO want to listen to your audience when it comes to validating your ideas
  • How to balance what the market wants and what you’re passionate about so you can make a living doing work you love


Learn more about Gillian:

]]> Mon, 10 Apr 2023 03:00:00 -0400 Gillian Perkins Gillian Perkins 523 Listen to your audience!


It's some of the most popular marketing advice out there. 


We're told it's the secret to creating content and products that our audience will eat up, and it sounds logical. Surely the easiest way to make people happy and get their attention in business is to give them what they want.


So we survey our email lists, chat with our customers via dm, study our YouTube comments, etc.  But there’s a dark side to listening to your audience. And that’s what I’m talking about today.


Listen to the full episode to hear:


  • The biggest mistake people make when they listen too closely to their audience
  • Why you DO want to listen to your audience when it comes to validating your ideas
  • How to balance what the market wants and what you’re passionate about so you can make a living doing work you love


Learn more about Gillian:

]]> No Ep 163: 5 GENIUS Ways to Make Money with ChatGPT 163 163 Ep 163: 5 GENIUS Ways to Make Money with ChatGPT full https://blubrry.com/worklessearnmore/95107793/ep-163-5-genius-ways-to-make-money-with-chatgpt/ https://share.transistor.fm/s/b5c844a3 The market for AI services is hot right now and wide open, but it's not going to stay that way forever.


Just like back in the early 2000s when we all got our first cell phones, the world went mobile and millions of millionaires were created as a result,this is the start of a new age of Artificial Intelligence, and this is the time when you can get in on the ground floor and really make the most of this opportunity.


ChatGPT is the world's smartest robot, and it is changing the game when it comes to making money online.


With this revolutionary free software, you can earn $800 a day or even more with little skill and no startup capital required. All you need to do is take one of these genius ideas that I'm sharing with you today and put it into action, and you'll have yourself a profitable business.


Listen to the full episode to hear:


  • How ChatGPT can help you get a freelance writing business off the ground
  • How to use ChatGPT to break into self-publishing
  • How to monetize your content with Uscreen and ChatGPT
  • How to use ChatGPT to make money on YouTube


Learn more about Gillian:


Resources:


]]> The market for AI services is hot right now and wide open, but it's not going to stay that way forever.


Just like back in the early 2000s when we all got our first cell phones, the world went mobile and millions of millionaires were created as a result,this is the start of a new age of Artificial Intelligence, and this is the time when you can get in on the ground floor and really make the most of this opportunity.


ChatGPT is the world's smartest robot, and it is changing the game when it comes to making money online.


With this revolutionary free software, you can earn $800 a day or even more with little skill and no startup capital required. All you need to do is take one of these genius ideas that I'm sharing with you today and put it into action, and you'll have yourself a profitable business.


Listen to the full episode to hear:


  • How ChatGPT can help you get a freelance writing business off the ground
  • How to use ChatGPT to break into self-publishing
  • How to monetize your content with Uscreen and ChatGPT
  • How to use ChatGPT to make money on YouTube


Learn more about Gillian:


Resources:


]]> Mon, 03 Apr 2023 03:00:00 -0400 Gillian Perkins Gillian Perkins 836 The market for AI services is hot right now and wide open, but it's not going to stay that way forever.


Just like back in the early 2000s when we all got our first cell phones, the world went mobile and millions of millionaires were created as a result,this is the start of a new age of Artificial Intelligence, and this is the time when you can get in on the ground floor and really make the most of this opportunity.


ChatGPT is the world's smartest robot, and it is changing the game when it comes to making money online.


With this revolutionary free software, you can earn $800 a day or even more with little skill and no startup capital required. All you need to do is take one of these genius ideas that I'm sharing with you today and put it into action, and you'll have yourself a profitable business.


Listen to the full episode to hear:


  • How ChatGPT can help you get a freelance writing business off the ground
  • How to use ChatGPT to break into self-publishing
  • How to monetize your content with Uscreen and ChatGPT
  • How to use ChatGPT to make money on YouTube


Learn more about Gillian:


Resources:


]]> No Ep 162: I Found the EASIEST Way to Make Money with ChatGPT 162 162 Ep 162: I Found the EASIEST Way to Make Money with ChatGPT full https://blubrry.com/worklessearnmore/94903506/ep-162-i-found-the-easiest-way-to-make-money-with-chatgpt/ https://share.transistor.fm/s/a808799a There is a huge opportunity out there with AI right now, but it’s not going to last.


More and more people are jumping on the AI bandwagon, and you might be afraid that you are going to be replaced, but that’s not the case, at least not right now.


Right now, what will happen is that you’ll be replaced by another human using AI if you are not.


So what should you do?


ChatGPT is the world’s smartest robot. It is blowing people’s minds with its ability to break information down and make it easy to consume and understand even complex subjects. And it’s completely free.


But the big question is, how can we translate the opportunity of ChatGPT’s AI into making money?


I found the absolute easiest way to make money with ChatGPT that can make you over $800 a day and you don't even have to code anything.


All you need to do is take this idea and put it into action. 


Listen to the full episode to hear:


  • How ChatGPT can boost your revenue as a freelance marketing email writer
  • How to use ChatGPT to customize your pitches and onboard new clients
  • How ChatGPT can even help you invoice your clients


Learn more about Gillian:

]]> There is a huge opportunity out there with AI right now, but it’s not going to last.


More and more people are jumping on the AI bandwagon, and you might be afraid that you are going to be replaced, but that’s not the case, at least not right now.


Right now, what will happen is that you’ll be replaced by another human using AI if you are not.


So what should you do?


ChatGPT is the world’s smartest robot. It is blowing people’s minds with its ability to break information down and make it easy to consume and understand even complex subjects. And it’s completely free.


But the big question is, how can we translate the opportunity of ChatGPT’s AI into making money?


I found the absolute easiest way to make money with ChatGPT that can make you over $800 a day and you don't even have to code anything.


All you need to do is take this idea and put it into action. 


Listen to the full episode to hear:


  • How ChatGPT can boost your revenue as a freelance marketing email writer
  • How to use ChatGPT to customize your pitches and onboard new clients
  • How ChatGPT can even help you invoice your clients


Learn more about Gillian:

]]> Mon, 27 Mar 2023 03:00:00 -0400 Gillian Perkins Gillian Perkins 737 There is a huge opportunity out there with AI right now, but it’s not going to last.


More and more people are jumping on the AI bandwagon, and you might be afraid that you are going to be replaced, but that’s not the case, at least not right now.


Right now, what will happen is that you’ll be replaced by another human using AI if you are not.


So what should you do?


ChatGPT is the world’s smartest robot. It is blowing people’s minds with its ability to break information down and make it easy to consume and understand even complex subjects. And it’s completely free.


But the big question is, how can we translate the opportunity of ChatGPT’s AI into making money?


I found the absolute easiest way to make money with ChatGPT that can make you over $800 a day and you don't even have to code anything.


All you need to do is take this idea and put it into action. 


Listen to the full episode to hear:


  • How ChatGPT can boost your revenue as a freelance marketing email writer
  • How to use ChatGPT to customize your pitches and onboard new clients
  • How ChatGPT can even help you invoice your clients


Learn more about Gillian:

]]> No Ep 161: How to Use ChatGPT as a FREE VIRTUAL ASSISTANT for Your Business 161 161 Ep 161: How to Use ChatGPT as a FREE VIRTUAL ASSISTANT for Your Business full https://blubrry.com/worklessearnmore/94699937/ep-161-how-to-use-chatgpt-as-a-free-virtual-assistant-for-your-business/ https://share.transistor.fm/s/8af94922 Most small business owners have at least thought about hiring a virtual assistant but it may not always be possible financially. 


What if I told you there was a way you could have a virtual assistant for free?


Someone who is fluent in English, is a good writer, can do research, and has a wide variety of skills. It sounds too good to be true, but it’s a reality with ChatGPT.


You might have already heard about it, but ChatGPT is the latest in artificial intelligence and they went from zero to a million users in just five days after they launched back in November 2022. And more and more content creators, business owners, media agencies are using it to automate a lot of tasks.


And it’s completely free.


I’ve been using ChatGPT to help me run my own business and today, I’m sharing seven different ways you can use it as a free virtual assistant.



Listen to the full episode to hear:


  • What makes ChatGPT a useful tool for sales and marketing emails
  • How ChatGPT takes the work out of content generation and even client work
  • How ChatGPT can help you harness AI for your own business
  • How ChatGPT helps you level up your skills


Learn more about Gillian:

]]> Most small business owners have at least thought about hiring a virtual assistant but it may not always be possible financially. 


What if I told you there was a way you could have a virtual assistant for free?


Someone who is fluent in English, is a good writer, can do research, and has a wide variety of skills. It sounds too good to be true, but it’s a reality with ChatGPT.


You might have already heard about it, but ChatGPT is the latest in artificial intelligence and they went from zero to a million users in just five days after they launched back in November 2022. And more and more content creators, business owners, media agencies are using it to automate a lot of tasks.


And it’s completely free.


I’ve been using ChatGPT to help me run my own business and today, I’m sharing seven different ways you can use it as a free virtual assistant.



Listen to the full episode to hear:


  • What makes ChatGPT a useful tool for sales and marketing emails
  • How ChatGPT takes the work out of content generation and even client work
  • How ChatGPT can help you harness AI for your own business
  • How ChatGPT helps you level up your skills


Learn more about Gillian:

]]> Mon, 20 Mar 2023 03:00:00 -0400 Gillian Perkins Gillian Perkins 769 Most small business owners have at least thought about hiring a virtual assistant but it may not always be possible financially. 


What if I told you there was a way you could have a virtual assistant for free?


Someone who is fluent in English, is a good writer, can do research, and has a wide variety of skills. It sounds too good to be true, but it’s a reality with ChatGPT.


You might have already heard about it, but ChatGPT is the latest in artificial intelligence and they went from zero to a million users in just five days after they launched back in November 2022. And more and more content creators, business owners, media agencies are using it to automate a lot of tasks.


And it’s completely free.


I’ve been using ChatGPT to help me run my own business and today, I’m sharing seven different ways you can use it as a free virtual assistant.



Listen to the full episode to hear:


  • What makes ChatGPT a useful tool for sales and marketing emails
  • How ChatGPT takes the work out of content generation and even client work
  • How ChatGPT can help you harness AI for your own business
  • How ChatGPT helps you level up your skills


Learn more about Gillian:

]]> No Ep 160: How to Invest in Real Estate to MASTER Passive Income with Dustin Heiner 160 160 Ep 160: How to Invest in Real Estate to MASTER Passive Income with Dustin Heiner full https://blubrry.com/worklessearnmore/94536775/ep-160-how-to-invest-in-real-estate-to-master-passive-income-with-dustin-heiner/ https://share.transistor.fm/s/63835f44 Today, I’m talking with my friend Dustin Heiner.


Both of us run online businesses where we earn income by selling digital products, but we also both invest in real estate.


I earn the bulk of my income, both active and passive, through my online business, but Dustin earns the bulk of his income directly through his real estate investments. So we both had a lot to learn from each other!


I wanted to bring Dustin on the show because we don’t always talk about what to do with your profits and passive income once you have it and investing in real estate is one way to passively multiply the income from your online business.


I had a lot of questions I wanted to get Dustin’s opinion on about how to do this most successfully, how to get started, and especially how to do it in today’s economy.


Dustin Heiner is a real estate investing expert and Founder of Master Passive Income

Being Successfully Unemployed at 37 years old by investing in real estate rental properties, he is now on a mission to help everyone to quit their job and never have a job again. He also helps his students build a successful real estate investing businesses all over the country.

Through his work at Master Passive Income, Dustin Heiner has become one of the leading real estate rental property experts and has helped countless numbers of others to start investing in real estate rental properties.


Listen to the full episode to hear:


  • How Dustin turned getting laid off from what was supposed to be a stable job into being “successfully unemployed” through real estate investments
  • Why Dustin doesn’t buy property in hopes it will appreciate value, but for the income it can bring now
  • How passive income scales as you purchase additional property
  • The first steps you have to take to get started investing in real estate
  • Why you might want to invest outside of your own home area 



Learn more about Dustin Heiner:


Learn more about Gillian:

]]> Today, I’m talking with my friend Dustin Heiner.


Both of us run online businesses where we earn income by selling digital products, but we also both invest in real estate.


I earn the bulk of my income, both active and passive, through my online business, but Dustin earns the bulk of his income directly through his real estate investments. So we both had a lot to learn from each other!


I wanted to bring Dustin on the show because we don’t always talk about what to do with your profits and passive income once you have it and investing in real estate is one way to passively multiply the income from your online business.


I had a lot of questions I wanted to get Dustin’s opinion on about how to do this most successfully, how to get started, and especially how to do it in today’s economy.


Dustin Heiner is a real estate investing expert and Founder of Master Passive Income

Being Successfully Unemployed at 37 years old by investing in real estate rental properties, he is now on a mission to help everyone to quit their job and never have a job again. He also helps his students build a successful real estate investing businesses all over the country.

Through his work at Master Passive Income, Dustin Heiner has become one of the leading real estate rental property experts and has helped countless numbers of others to start investing in real estate rental properties.


Listen to the full episode to hear:


  • How Dustin turned getting laid off from what was supposed to be a stable job into being “successfully unemployed” through real estate investments
  • Why Dustin doesn’t buy property in hopes it will appreciate value, but for the income it can bring now
  • How passive income scales as you purchase additional property
  • The first steps you have to take to get started investing in real estate
  • Why you might want to invest outside of your own home area 



Learn more about Dustin Heiner:


Learn more about Gillian:

]]> Mon, 13 Mar 2023 03:00:00 -0400 Gillian Perkins Gillian Perkins 2157 Today, I’m talking with my friend Dustin Heiner.


Both of us run online businesses where we earn income by selling digital products, but we also both invest in real estate.


I earn the bulk of my income, both active and passive, through my online business, but Dustin earns the bulk of his income directly through his real estate investments. So we both had a lot to learn from each other!


I wanted to bring Dustin on the show because we don’t always talk about what to do with your profits and passive income once you have it and investing in real estate is one way to passively multiply the income from your online business.


I had a lot of questions I wanted to get Dustin’s opinion on about how to do this most successfully, how to get started, and especially how to do it in today’s economy.


Dustin Heiner is a real estate investing expert and Founder of Master Passive Income

Being Successfully Unemployed at 37 years old by investing in real estate rental properties, he is now on a mission to help everyone to quit their job and never have a job again. He also helps his students build a successful real estate investing businesses all over the country.

Through his work at Master Passive Income, Dustin Heiner has become one of the leading real estate rental property experts and has helped countless numbers of others to start investing in real estate rental properties.


Listen to the full episode to hear:


  • How Dustin turned getting laid off from what was supposed to be a stable job into being “successfully unemployed” through real estate investments
  • Why Dustin doesn’t buy property in hopes it will appreciate value, but for the income it can bring now
  • How passive income scales as you purchase additional property
  • The first steps you have to take to get started investing in real estate
  • Why you might want to invest outside of your own home area 



Learn more about Dustin Heiner:


Learn more about Gillian:

]]> No [100K METHOD #10]: 100K Mastermind Enrollment Process and How the Program Works 159 159 [100K METHOD #10]: 100K Mastermind Enrollment Process and How the Program Works full https://blubrry.com/worklessearnmore/94287302/100k-method-10-100k-mastermind-enrollment-process-and-how-the-program-works/ https://share.transistor.fm/s/f451e6df Welcome to the final episode of The 100K Method.


I created this series because when I started my online business, I was broke, living paycheck-to-paycheck, and my biggest goal was to create a consistent stream of passive income, but I had a really hard time figuring out how.


In this episode, you’ll learn about $100K Mastermind, our online business mentorship program, and how we can help you get a $100K Funnel of your own built and earning you passive income within the next three months.


Listen to the full episode to hear:


  • What makes the $100K Mastermind different from other funnel-building courses or programs
  • What you get with the program and what it costs
  • How the application process works
  • The five phases of the $100K Mastermind



Learn more about Gillian:

]]> Welcome to the final episode of The 100K Method.


I created this series because when I started my online business, I was broke, living paycheck-to-paycheck, and my biggest goal was to create a consistent stream of passive income, but I had a really hard time figuring out how.


In this episode, you’ll learn about $100K Mastermind, our online business mentorship program, and how we can help you get a $100K Funnel of your own built and earning you passive income within the next three months.


Listen to the full episode to hear:


  • What makes the $100K Mastermind different from other funnel-building courses or programs
  • What you get with the program and what it costs
  • How the application process works
  • The five phases of the $100K Mastermind



Learn more about Gillian:

]]> Mon, 06 Mar 2023 03:00:00 -0500 Gillian Perkins Gillian Perkins 763 Welcome to the final episode of The 100K Method.


I created this series because when I started my online business, I was broke, living paycheck-to-paycheck, and my biggest goal was to create a consistent stream of passive income, but I had a really hard time figuring out how.


In this episode, you’ll learn about $100K Mastermind, our online business mentorship program, and how we can help you get a $100K Funnel of your own built and earning you passive income within the next three months.


Listen to the full episode to hear:


  • What makes the $100K Mastermind different from other funnel-building courses or programs
  • What you get with the program and what it costs
  • How the application process works
  • The five phases of the $100K Mastermind



Learn more about Gillian:

]]> No [100K METHOD #9]: Why the $100K Method WON'T WORK for You 158 158 [100K METHOD #9]: Why the $100K Method WON'T WORK for You full https://blubrry.com/worklessearnmore/94093567/100k-method-9-100k-mastermind-wont-work-for-you-if/ https://share.transistor.fm/s/9fa6976d In this episode, you’ll learn whether or not the $100K Method would work for you.


Because the truth is, it doesn’t work for everybody. Some people and some types of businesses can earn hundreds of thousands of passive income with it, while others wouldn’t be able to use it to earn a dime.


Implementing the $100K Method is an intensive process, so I want to make sure that you are completely clear about whether or not it will work for you before you invest your time into implementing it in your business.


And for those of you who are interested in joining us for the $100K Mastermind, this episode will help you make sure that’s the right decision before you apply.



Listen to the full episode to hear:


  • Who the $100K Method doesn’t work for and why
  • Why you really can’t build more than one $100K funnel at a time
  • What you have to let go of to succeed at building your funnels
  • The tools we use in the $100K Mastermind to help you overcome challenges



Learn more about Gillian:

]]> In this episode, you’ll learn whether or not the $100K Method would work for you.


Because the truth is, it doesn’t work for everybody. Some people and some types of businesses can earn hundreds of thousands of passive income with it, while others wouldn’t be able to use it to earn a dime.


Implementing the $100K Method is an intensive process, so I want to make sure that you are completely clear about whether or not it will work for you before you invest your time into implementing it in your business.


And for those of you who are interested in joining us for the $100K Mastermind, this episode will help you make sure that’s the right decision before you apply.



Listen to the full episode to hear:


  • Who the $100K Method doesn’t work for and why
  • Why you really can’t build more than one $100K funnel at a time
  • What you have to let go of to succeed at building your funnels
  • The tools we use in the $100K Mastermind to help you overcome challenges



Learn more about Gillian:

]]> Mon, 27 Feb 2023 03:00:00 -0500 Gillian Perkins Gillian Perkins 835 In this episode, you’ll learn whether or not the $100K Method would work for you.


Because the truth is, it doesn’t work for everybody. Some people and some types of businesses can earn hundreds of thousands of passive income with it, while others wouldn’t be able to use it to earn a dime.


Implementing the $100K Method is an intensive process, so I want to make sure that you are completely clear about whether or not it will work for you before you invest your time into implementing it in your business.


And for those of you who are interested in joining us for the $100K Mastermind, this episode will help you make sure that’s the right decision before you apply.



Listen to the full episode to hear:


  • Who the $100K Method doesn’t work for and why
  • Why you really can’t build more than one $100K funnel at a time
  • What you have to let go of to succeed at building your funnels
  • The tools we use in the $100K Mastermind to help you overcome challenges



Learn more about Gillian:

]]> No [100K METHOD #8]: The Email Sequence that Will DOUBLE Your Passive Income 157 157 [100K METHOD #8]: The Email Sequence that Will DOUBLE Your Passive Income full https://blubrry.com/worklessearnmore/93928264/100k-method-8-the-email-sequence-that-will-double-your-passive-income/ https://share.transistor.fm/s/b6f924f3 When you use a graphic design software - Adobe Illustrator, Photoshop, Canva, etc - you can change the size of an object by grabbing the little handles on the corner and dragging them, making the object smaller or larger. This is called scaling. To scale an object is to change its size.


Businesses can be scaled as well.


You might start out as a one person show, doing everything yourself with limited capacity, only able to serve a few clients per month. But by implementing various systems, using software, and building a team of people to help you, you can scale your business by expanding your capacity and increasing your income.


Today, you’ll learn about a simple automated email sequence you can create in 8 hours or less that can double your income. This is Work Less, Earn More at its finest.


Listen to the full episode to hear:


  • Why webinars are a key piece of the $100K funnel
  • Why following up with the people who didn’t say yes right away can DOUBLE your sales
  • The seven emails we send in the 72 hours after the webinar that get people to say yes to your offer
  • Two email marketing providers that will save you money as your list grows


Learn more about Gillian:


Resources:

]]> When you use a graphic design software - Adobe Illustrator, Photoshop, Canva, etc - you can change the size of an object by grabbing the little handles on the corner and dragging them, making the object smaller or larger. This is called scaling. To scale an object is to change its size.


Businesses can be scaled as well.


You might start out as a one person show, doing everything yourself with limited capacity, only able to serve a few clients per month. But by implementing various systems, using software, and building a team of people to help you, you can scale your business by expanding your capacity and increasing your income.


Today, you’ll learn about a simple automated email sequence you can create in 8 hours or less that can double your income. This is Work Less, Earn More at its finest.


Listen to the full episode to hear:


  • Why webinars are a key piece of the $100K funnel
  • Why following up with the people who didn’t say yes right away can DOUBLE your sales
  • The seven emails we send in the 72 hours after the webinar that get people to say yes to your offer
  • Two email marketing providers that will save you money as your list grows


Learn more about Gillian:


Resources:

]]> Mon, 20 Feb 2023 03:00:00 -0500 Gillian Perkins Gillian Perkins 839 When you use a graphic design software - Adobe Illustrator, Photoshop, Canva, etc - you can change the size of an object by grabbing the little handles on the corner and dragging them, making the object smaller or larger. This is called scaling. To scale an object is to change its size.


Businesses can be scaled as well.


You might start out as a one person show, doing everything yourself with limited capacity, only able to serve a few clients per month. But by implementing various systems, using software, and building a team of people to help you, you can scale your business by expanding your capacity and increasing your income.


Today, you’ll learn about a simple automated email sequence you can create in 8 hours or less that can double your income. This is Work Less, Earn More at its finest.


Listen to the full episode to hear:


  • Why webinars are a key piece of the $100K funnel
  • Why following up with the people who didn’t say yes right away can DOUBLE your sales
  • The seven emails we send in the 72 hours after the webinar that get people to say yes to your offer
  • Two email marketing providers that will save you money as your list grows


Learn more about Gillian:


Resources:

]]> No [100K METHOD] #7: How to Create an Online Course THAT SELLS 156 156 [100K METHOD] #7: How to Create an Online Course THAT SELLS full https://blubrry.com/worklessearnmore/93750370/100k-method-7-how-to-create-an-online-course-that-sells/ https://share.transistor.fm/s/5d4b3858 Online courses have huge earning potential but they can also be massive wastes of time. 


A lot of people create online courses because they want the upside, but they create the wrong course, or they don’t create the course in the right way, and they end up not making any money.


Trust me, I have been there.


The first three or four courses that I made were complete flops. But over the past few years, I have created courses that have earned me over two million dollars. Yes, it's wild, and I never thought I would be this successful at creating online courses.


Now with years of experience in creating successful courses, we’ve got it down to a science. We have a simple formula that creates predictable results, and today, I’m sharing it with you.


Listen to the full episode to hear:


  • Why happy customers aren’t the same as successful customers, and which ones you want
  • Why you need to articulate a Primary Tangible Result for your customers
  • Why you shouldn’t rely on know, like, and trust to sell your course
  • Six principles for creating a successful, scalable online course


Learn more about Gillian:

]]> Online courses have huge earning potential but they can also be massive wastes of time. 


A lot of people create online courses because they want the upside, but they create the wrong course, or they don’t create the course in the right way, and they end up not making any money.


Trust me, I have been there.


The first three or four courses that I made were complete flops. But over the past few years, I have created courses that have earned me over two million dollars. Yes, it's wild, and I never thought I would be this successful at creating online courses.


Now with years of experience in creating successful courses, we’ve got it down to a science. We have a simple formula that creates predictable results, and today, I’m sharing it with you.


Listen to the full episode to hear:


  • Why happy customers aren’t the same as successful customers, and which ones you want
  • Why you need to articulate a Primary Tangible Result for your customers
  • Why you shouldn’t rely on know, like, and trust to sell your course
  • Six principles for creating a successful, scalable online course


Learn more about Gillian:

]]> Mon, 13 Feb 2023 03:00:00 -0500 Gillian Perkins Gillian Perkins 1501 Online courses have huge earning potential but they can also be massive wastes of time. 


A lot of people create online courses because they want the upside, but they create the wrong course, or they don’t create the course in the right way, and they end up not making any money.


Trust me, I have been there.


The first three or four courses that I made were complete flops. But over the past few years, I have created courses that have earned me over two million dollars. Yes, it's wild, and I never thought I would be this successful at creating online courses.


Now with years of experience in creating successful courses, we’ve got it down to a science. We have a simple formula that creates predictable results, and today, I’m sharing it with you.


Listen to the full episode to hear:


  • Why happy customers aren’t the same as successful customers, and which ones you want
  • Why you need to articulate a Primary Tangible Result for your customers
  • Why you shouldn’t rely on know, like, and trust to sell your course
  • Six principles for creating a successful, scalable online course


Learn more about Gillian:

]]> No [100K Method] #6: Is your course READY to scale to six figures? 155 155 [100K Method] #6: Is your course READY to scale to six figures? full https://blubrry.com/worklessearnmore/93477986/100k-method-6-is-your-course-ready-to-scale-to-six-figures/ https://share.transistor.fm/s/d58e375c In this episode, I’m going to be sharing a bit of tough love and helping you honestly answer the question, “Is my course ready to scale to six figures?”


Because, in my experience, a course simply not being ready is one of the most common reasons that people fail to reach their passive income goals with it.


It’s not that they don’t have a good marketing strategy, understand how funnels work, or have a bad course, it’s just that they haven’t yet set their course up to profit.


So today, I’m going to talk about how to set up your course for success before you put tons of time and effort into building a funnel.


Listen to the full episode to hear:


  • What you need to validate about your course and why
  • The three phases of validation
  • How to use the validation process to prove demand for six aspects your course needs to be ready to scale
  • How a price that’s too low can be as much of a deterrent as a price that’s too high


Learn more about Gillian:

]]> In this episode, I’m going to be sharing a bit of tough love and helping you honestly answer the question, “Is my course ready to scale to six figures?”


Because, in my experience, a course simply not being ready is one of the most common reasons that people fail to reach their passive income goals with it.


It’s not that they don’t have a good marketing strategy, understand how funnels work, or have a bad course, it’s just that they haven’t yet set their course up to profit.


So today, I’m going to talk about how to set up your course for success before you put tons of time and effort into building a funnel.


Listen to the full episode to hear:


  • What you need to validate about your course and why
  • The three phases of validation
  • How to use the validation process to prove demand for six aspects your course needs to be ready to scale
  • How a price that’s too low can be as much of a deterrent as a price that’s too high


Learn more about Gillian:

]]> Mon, 06 Feb 2023 03:00:00 -0500 Gillian Perkins Gillian Perkins 1222 In this episode, I’m going to be sharing a bit of tough love and helping you honestly answer the question, “Is my course ready to scale to six figures?”


Because, in my experience, a course simply not being ready is one of the most common reasons that people fail to reach their passive income goals with it.


It’s not that they don’t have a good marketing strategy, understand how funnels work, or have a bad course, it’s just that they haven’t yet set their course up to profit.


So today, I’m going to talk about how to set up your course for success before you put tons of time and effort into building a funnel.


Listen to the full episode to hear:


  • What you need to validate about your course and why
  • The three phases of validation
  • How to use the validation process to prove demand for six aspects your course needs to be ready to scale
  • How a price that’s too low can be as much of a deterrent as a price that’s too high


Learn more about Gillian:

]]> No [100K Method] #5: How to Run a Business WITHOUT Social Media with Tara Wagner 154 154 [100K Method] #5: How to Run a Business WITHOUT Social Media with Tara Wagner full https://blubrry.com/worklessearnmore/93275289/100k-method-4-how-to-run-a-business-without-social-media-with-tara-wagner/ https://share.transistor.fm/s/cf6e482d What would happen to your business if you suddenly were unavailable, if you couldn’t do the things that you typically do to run your business, generate traffic, and generate leads? What would happen if you suddenly had no capacity to show up on social media and share content?


That’s exactly what happened to my longtime friend, Tara Wagner.


You might think that she would've seen a huge drop off on the number of leads she was generating, the number of sales she was seeing, and even her monthly revenue. But Tara has figured out strategies for sustaining and building her business without social media.


Today, Tara is going to share her experience and insights on these strategies.


Tara Wagner is a mindset and business coach who helps other service-based business owners work half as much, without giving up revenue or growth. 


After burning out in her first business in 2008, she had to learn what it takes to build a healthy business in a healthy way. 


Today, she teaches other entrepreneurs across the globe the mistakes to avoid, the mindsets to master, and the areas to upgrade for more free time and fun in their small business with her program, Breakthrough Boss® Inner Circle. 


She lives in Las Vegas, NV with her husband and two pups, and spends her weekends catching up with her grown son's travels or geeking out with a new board game.


Listen to the full episode to hear:


  • Why you should take a hard look at the amount of time you spend on social media and the number of clients you can actually trace back to it
  • How Tara uses content, connections, and advertising in her business
  • Why Tara recommends getting confident in selling one-to-one before you try to scale up with content


Learn more about Tara Wagner:


Learn more about Gillian:

]]> What would happen to your business if you suddenly were unavailable, if you couldn’t do the things that you typically do to run your business, generate traffic, and generate leads? What would happen if you suddenly had no capacity to show up on social media and share content?


That’s exactly what happened to my longtime friend, Tara Wagner.


You might think that she would've seen a huge drop off on the number of leads she was generating, the number of sales she was seeing, and even her monthly revenue. But Tara has figured out strategies for sustaining and building her business without social media.


Today, Tara is going to share her experience and insights on these strategies.


Tara Wagner is a mindset and business coach who helps other service-based business owners work half as much, without giving up revenue or growth. 


After burning out in her first business in 2008, she had to learn what it takes to build a healthy business in a healthy way. 


Today, she teaches other entrepreneurs across the globe the mistakes to avoid, the mindsets to master, and the areas to upgrade for more free time and fun in their small business with her program, Breakthrough Boss® Inner Circle. 


She lives in Las Vegas, NV with her husband and two pups, and spends her weekends catching up with her grown son's travels or geeking out with a new board game.


Listen to the full episode to hear:


  • Why you should take a hard look at the amount of time you spend on social media and the number of clients you can actually trace back to it
  • How Tara uses content, connections, and advertising in her business
  • Why Tara recommends getting confident in selling one-to-one before you try to scale up with content


Learn more about Tara Wagner:


Learn more about Gillian:

]]> Mon, 30 Jan 2023 03:00:00 -0500 Gillian Perkins Gillian Perkins 1897 What would happen to your business if you suddenly were unavailable, if you couldn’t do the things that you typically do to run your business, generate traffic, and generate leads? What would happen if you suddenly had no capacity to show up on social media and share content?


That’s exactly what happened to my longtime friend, Tara Wagner.


You might think that she would've seen a huge drop off on the number of leads she was generating, the number of sales she was seeing, and even her monthly revenue. But Tara has figured out strategies for sustaining and building her business without social media.


Today, Tara is going to share her experience and insights on these strategies.


Tara Wagner is a mindset and business coach who helps other service-based business owners work half as much, without giving up revenue or growth. 


After burning out in her first business in 2008, she had to learn what it takes to build a healthy business in a healthy way. 


Today, she teaches other entrepreneurs across the globe the mistakes to avoid, the mindsets to master, and the areas to upgrade for more free time and fun in their small business with her program, Breakthrough Boss® Inner Circle. 


She lives in Las Vegas, NV with her husband and two pups, and spends her weekends catching up with her grown son's travels or geeking out with a new board game.


Listen to the full episode to hear:


  • Why you should take a hard look at the amount of time you spend on social media and the number of clients you can actually trace back to it
  • How Tara uses content, connections, and advertising in her business
  • Why Tara recommends getting confident in selling one-to-one before you try to scale up with content


Learn more about Tara Wagner:


Learn more about Gillian:

]]> No [100K Method] #4: Your funnel won't make ANY money if you do this. 153 153 [100K Method] #4: Your funnel won't make ANY money if you do this. full https://blubrry.com/worklessearnmore/93200266/100k-method-4-your-funnel-wont-make-any-money-if-you-do-this/ https://share.transistor.fm/s/1d4dfb6f In this episode, we’re going to cover three unfortunate mistakes most people make when trying to build passive income funnels. Mistakes that don’t just reduce the success of a funnel, they can completely cripple it and stop it from ever generating any revenue at all.


Obviously you’ll want to avoid these mistakes but not just because they can cost you potential income. 


Building a flawed funnel is also a massive waste of time. And while we can always make more money, your time is a non-renewable resource. Time is the one thing you have a fixed amount of and can never get back once it’s spent. So avoiding wasting time needs to be one of our highest priorities with any business strategy decision.


My goal for this episode is to bring these potential mistakes to your awareness, because that’s the first step to avoiding or solving any problem.


If you haven’t started out yet, knowing what to look for and avoid will help you take a better route. Or, if you’ve already started, but gotten stuck, understanding these mistakes will enable you to diagnose why you aren’t getting the results you want. Specifically, why your funnel isn’t generating tens of thousands of dollars of passive income every month.


Listen to the full episode to hear:


  • Two big reasons why you need to validate your idea before you pour your time into building a funnel
  • Why you need an evergreen lead generation system for your evergreen funnel
  • Why your funnel needs to sell potential customers on a Primary Tangible Result


Learn more about Gillian:

]]> In this episode, we’re going to cover three unfortunate mistakes most people make when trying to build passive income funnels. Mistakes that don’t just reduce the success of a funnel, they can completely cripple it and stop it from ever generating any revenue at all.


Obviously you’ll want to avoid these mistakes but not just because they can cost you potential income. 


Building a flawed funnel is also a massive waste of time. And while we can always make more money, your time is a non-renewable resource. Time is the one thing you have a fixed amount of and can never get back once it’s spent. So avoiding wasting time needs to be one of our highest priorities with any business strategy decision.


My goal for this episode is to bring these potential mistakes to your awareness, because that’s the first step to avoiding or solving any problem.


If you haven’t started out yet, knowing what to look for and avoid will help you take a better route. Or, if you’ve already started, but gotten stuck, understanding these mistakes will enable you to diagnose why you aren’t getting the results you want. Specifically, why your funnel isn’t generating tens of thousands of dollars of passive income every month.


Listen to the full episode to hear:


  • Two big reasons why you need to validate your idea before you pour your time into building a funnel
  • Why you need an evergreen lead generation system for your evergreen funnel
  • Why your funnel needs to sell potential customers on a Primary Tangible Result


Learn more about Gillian:

]]> Mon, 23 Jan 2023 03:05:00 -0500 Gillian Perkins Gillian Perkins 934 In this episode, we’re going to cover three unfortunate mistakes most people make when trying to build passive income funnels. Mistakes that don’t just reduce the success of a funnel, they can completely cripple it and stop it from ever generating any revenue at all.


Obviously you’ll want to avoid these mistakes but not just because they can cost you potential income. 


Building a flawed funnel is also a massive waste of time. And while we can always make more money, your time is a non-renewable resource. Time is the one thing you have a fixed amount of and can never get back once it’s spent. So avoiding wasting time needs to be one of our highest priorities with any business strategy decision.


My goal for this episode is to bring these potential mistakes to your awareness, because that’s the first step to avoiding or solving any problem.


If you haven’t started out yet, knowing what to look for and avoid will help you take a better route. Or, if you’ve already started, but gotten stuck, understanding these mistakes will enable you to diagnose why you aren’t getting the results you want. Specifically, why your funnel isn’t generating tens of thousands of dollars of passive income every month.


Listen to the full episode to hear:


  • Two big reasons why you need to validate your idea before you pour your time into building a funnel
  • Why you need an evergreen lead generation system for your evergreen funnel
  • Why your funnel needs to sell potential customers on a Primary Tangible Result


Learn more about Gillian:

]]> No [100K Method] #3: Evergreen Funnels vs Live Launching 152 152 [100K Method] #3: Evergreen Funnels vs Live Launching full https://blubrry.com/worklessearnmore/93106019/100k-method-3-evergreen-funnels-vs-live-launching/ https://share.transistor.fm/s/390b288d In this episode, we’re going to take a look at evergreen funnels and live launching. These are two different marketing strategies you can use to sell courses online. 


Both evergreen funnels and live launching can effectively be used to sell hundreds of thousands (even millions!) of dollars for an online course. And to this day, I continue to use both in my business.


However, they’re much more effective–and much more profitable–when you use the right one for your situation. And that means choosing the right strategy both for your product and for your personal goals.



Listen to the full episode to hear:


  • How a live launching uses discounts or limited availability to incentivize buyers
  • The potential downsides of using limited-time offers on your products
  • How to use evergreen funnels to combine live launching and steady selling
  • Why I still use both strategies in my business
  • Why evergreen funnels aren’t always effective at getting sales for new businesses


Learn more about Gillian:

Instagram: @GillianZPerkins

]]> In this episode, we’re going to take a look at evergreen funnels and live launching. These are two different marketing strategies you can use to sell courses online. 


Both evergreen funnels and live launching can effectively be used to sell hundreds of thousands (even millions!) of dollars for an online course. And to this day, I continue to use both in my business.


However, they’re much more effective–and much more profitable–when you use the right one for your situation. And that means choosing the right strategy both for your product and for your personal goals.



Listen to the full episode to hear:


  • How a live launching uses discounts or limited availability to incentivize buyers
  • The potential downsides of using limited-time offers on your products
  • How to use evergreen funnels to combine live launching and steady selling
  • Why I still use both strategies in my business
  • Why evergreen funnels aren’t always effective at getting sales for new businesses


Learn more about Gillian:

Instagram: @GillianZPerkins

]]> Mon, 23 Jan 2023 03:00:00 -0500 Gillian Perkins Gillian Perkins 873 In this episode, we’re going to take a look at evergreen funnels and live launching. These are two different marketing strategies you can use to sell courses online. 


Both evergreen funnels and live launching can effectively be used to sell hundreds of thousands (even millions!) of dollars for an online course. And to this day, I continue to use both in my business.


However, they’re much more effective–and much more profitable–when you use the right one for your situation. And that means choosing the right strategy both for your product and for your personal goals.



Listen to the full episode to hear:


  • How a live launching uses discounts or limited availability to incentivize buyers
  • The potential downsides of using limited-time offers on your products
  • How to use evergreen funnels to combine live launching and steady selling
  • Why I still use both strategies in my business
  • Why evergreen funnels aren’t always effective at getting sales for new businesses


Learn more about Gillian:

Instagram: @GillianZPerkins

]]> No [100K METHOD] #2: $0 to $100,000 in One Year (My Story) 151 151 [100K METHOD] #2: $0 to $100,000 in One Year (My Story) full https://blubrry.com/worklessearnmore/92581531/100k-method-2-0-to-100000-in-one-year-my-story/ https://share.transistor.fm/s/b2365657 Welcome to the second episode of The 100K Method, a limited podcast series about how to strategically scale your online course to six-figure success. 


I created this series because when I started my online business, I was broke, living paycheck-to-paycheck, and my biggest goal was to create a consistent stream of passive income, but I had a really hard time figuring out how.


In this episode, we’re going to jump in a time machine and go way back to 2018, the year I took my business from 0 to $100,000.


Listen to the full episode to hear:


  • Where I was at the start of 2018 after two years in business
  • The strategies I used to grow my YouTube audience and my email list
  • Why I hosted live workshops on a variety of topics for the first five months of the year
  • How I used content I had already created to support the launch of Startup Society
  • The real numbers that brought me over the 100K mark


Learn more about Gillian:

]]> Welcome to the second episode of The 100K Method, a limited podcast series about how to strategically scale your online course to six-figure success. 


I created this series because when I started my online business, I was broke, living paycheck-to-paycheck, and my biggest goal was to create a consistent stream of passive income, but I had a really hard time figuring out how.


In this episode, we’re going to jump in a time machine and go way back to 2018, the year I took my business from 0 to $100,000.


Listen to the full episode to hear:


  • Where I was at the start of 2018 after two years in business
  • The strategies I used to grow my YouTube audience and my email list
  • Why I hosted live workshops on a variety of topics for the first five months of the year
  • How I used content I had already created to support the launch of Startup Society
  • The real numbers that brought me over the 100K mark


Learn more about Gillian:

]]> Mon, 09 Jan 2023 03:00:00 -0500 Gillian Perkins Gillian Perkins 982 Welcome to the second episode of The 100K Method, a limited podcast series about how to strategically scale your online course to six-figure success. 


I created this series because when I started my online business, I was broke, living paycheck-to-paycheck, and my biggest goal was to create a consistent stream of passive income, but I had a really hard time figuring out how.


In this episode, we’re going to jump in a time machine and go way back to 2018, the year I took my business from 0 to $100,000.


Listen to the full episode to hear:


  • Where I was at the start of 2018 after two years in business
  • The strategies I used to grow my YouTube audience and my email list
  • Why I hosted live workshops on a variety of topics for the first five months of the year
  • How I used content I had already created to support the launch of Startup Society
  • The real numbers that brought me over the 100K mark


Learn more about Gillian:

]]> No [100K METHOD] #1: What is an Evergreen Funnel? + Breaking Down My 6-Figure System 150 150 [100K METHOD] #1: What is an Evergreen Funnel? + Breaking Down My 6-Figure System full https://blubrry.com/worklessearnmore/92378411/100k-method-1-what-is-an-evergreen-funnel-breaking-down-my-6-figure-system/ https://share.transistor.fm/s/3b48d557 Welcome to the first episode of The 100K Method, a limited podcast series about how to strategically scale your online course to six-figure success.


I created this series because when I started my online business, I was broke, living paycheck-to-paycheck, and my biggest goal was to create a consistent stream of passive income, but I had a really hard time figuring out how. 


Lots of people were talking about passive income, but what they shared was vague, theoretical, and frequently overhyped. What I wanted and needed was practical, hands-on advice from someone who had successfully done what I wanted to do.


After a lot of research, I determined that digital courses and membership sites were going to be the best way to reach my passive income goals. There are certainly other options out there, but most either require a lot of money up front or simply don’t have a very high earning potential.


Online courses and memberships, on the other hand, can be put together with only a small budget and marketed strategically to turn into six- or even seven-figure streams of passive income. And that was exactly what I was looking for!


I’ll share the story of how I built my first $100K funnel in the next episode (and we’ll also look at the 100K method itself later in this series), but, in this episode, I’d like to start our conversation by examining the basic strategy of using evergreen sales funnels to passively sell online courses. We’ll also take a look at one of my 100K funnels in action, so you can see how this strategy works in the real world. 


Listen to the full episode to hear:

  • A breakdown of the 100K funnel behind Creator Fast Track
  • How the “show up” sequence boosts workshop attendance
  • How the “win-win” webinar method works to convert leads
  • Two email sequences to take customers from “not yet” to “yes”


Learn more about Gillian:

]]> Welcome to the first episode of The 100K Method, a limited podcast series about how to strategically scale your online course to six-figure success.


I created this series because when I started my online business, I was broke, living paycheck-to-paycheck, and my biggest goal was to create a consistent stream of passive income, but I had a really hard time figuring out how. 


Lots of people were talking about passive income, but what they shared was vague, theoretical, and frequently overhyped. What I wanted and needed was practical, hands-on advice from someone who had successfully done what I wanted to do.


After a lot of research, I determined that digital courses and membership sites were going to be the best way to reach my passive income goals. There are certainly other options out there, but most either require a lot of money up front or simply don’t have a very high earning potential.


Online courses and memberships, on the other hand, can be put together with only a small budget and marketed strategically to turn into six- or even seven-figure streams of passive income. And that was exactly what I was looking for!


I’ll share the story of how I built my first $100K funnel in the next episode (and we’ll also look at the 100K method itself later in this series), but, in this episode, I’d like to start our conversation by examining the basic strategy of using evergreen sales funnels to passively sell online courses. We’ll also take a look at one of my 100K funnels in action, so you can see how this strategy works in the real world. 


Listen to the full episode to hear:

  • A breakdown of the 100K funnel behind Creator Fast Track
  • How the “show up” sequence boosts workshop attendance
  • How the “win-win” webinar method works to convert leads
  • Two email sequences to take customers from “not yet” to “yes”


Learn more about Gillian:

]]> Mon, 02 Jan 2023 03:00:00 -0500 Gillian Perkins Gillian Perkins 780 Welcome to the first episode of The 100K Method, a limited podcast series about how to strategically scale your online course to six-figure success.


I created this series because when I started my online business, I was broke, living paycheck-to-paycheck, and my biggest goal was to create a consistent stream of passive income, but I had a really hard time figuring out how. 


Lots of people were talking about passive income, but what they shared was vague, theoretical, and frequently overhyped. What I wanted and needed was practical, hands-on advice from someone who had successfully done what I wanted to do.


After a lot of research, I determined that digital courses and membership sites were going to be the best way to reach my passive income goals. There are certainly other options out there, but most either require a lot of money up front or simply don’t have a very high earning potential.


Online courses and memberships, on the other hand, can be put together with only a small budget and marketed strategically to turn into six- or even seven-figure streams of passive income. And that was exactly what I was looking for!


I’ll share the story of how I built my first $100K funnel in the next episode (and we’ll also look at the 100K method itself later in this series), but, in this episode, I’d like to start our conversation by examining the basic strategy of using evergreen sales funnels to passively sell online courses. We’ll also take a look at one of my 100K funnels in action, so you can see how this strategy works in the real world. 


Listen to the full episode to hear:

  • A breakdown of the 100K funnel behind Creator Fast Track
  • How the “show up” sequence boosts workshop attendance
  • How the “win-win” webinar method works to convert leads
  • Two email sequences to take customers from “not yet” to “yes”


Learn more about Gillian:

]]> No EP 149: For The Multi-Passionates: How to Niche When You Have Too Many Ideas 150 150 EP 149: For The Multi-Passionates: How to Niche When You Have Too Many Ideas full https://blubrry.com/worklessearnmore/92344129/ep-149-for-the-multi-passionates-how-to-niche-when-you-have-too-many-ideas/ https://share.transistor.fm/s/3d0294f0 If you are really multi-passionate, it's likely that researching your ideas, weighing the pros and cons and other methods of analysis will still leave you undecided about what niche to choose. Because the problem is that you love all your ideas and you can't stand the thought of scrapping any of them.


Today, I’m sharing three strategies for overcoming your indecision, and finally picking a niche.


Listen to the full episode to hear:

  • How to use “practice mode” to figure out if you really want to build a business around an idea
  • Why you should date your ideas before you commit to marrying one of them
  • How giving yourself total freedom can actually help you nail down your niche


Learn more about Gillian:


Resources:


]]> If you are really multi-passionate, it's likely that researching your ideas, weighing the pros and cons and other methods of analysis will still leave you undecided about what niche to choose. Because the problem is that you love all your ideas and you can't stand the thought of scrapping any of them.


Today, I’m sharing three strategies for overcoming your indecision, and finally picking a niche.


Listen to the full episode to hear:

  • How to use “practice mode” to figure out if you really want to build a business around an idea
  • Why you should date your ideas before you commit to marrying one of them
  • How giving yourself total freedom can actually help you nail down your niche


Learn more about Gillian:


Resources:


]]> Mon, 26 Dec 2022 03:00:00 -0500 Gillian Perkins Gillian Perkins 563 If you are really multi-passionate, it's likely that researching your ideas, weighing the pros and cons and other methods of analysis will still leave you undecided about what niche to choose. Because the problem is that you love all your ideas and you can't stand the thought of scrapping any of them.


Today, I’m sharing three strategies for overcoming your indecision, and finally picking a niche.


Listen to the full episode to hear:

  • How to use “practice mode” to figure out if you really want to build a business around an idea
  • Why you should date your ideas before you commit to marrying one of them
  • How giving yourself total freedom can actually help you nail down your niche


Learn more about Gillian:


Resources:


]]> No EP 148: How I Got 3 Months Paid Maternity Leave as a Work-At-Home-Mom 148 148 EP 148: How I Got 3 Months Paid Maternity Leave as a Work-At-Home-Mom full https://blubrry.com/worklessearnmore/92184850/ep-148-how-i-got-3-months-paid-maternity-leave-as-a-work-at-home-mom/ https://share.transistor.fm/s/d50b937e When I had my first two kids in my early twenties, maternity leave was really rough. It kind of happened, it kind of didn't, and a lot of things went wrong.


But when I was pregnant with my third baby, I completed a couple of projects that made a massive difference in my income and allowed me to take three full months of paid maternity leave.


So today, I’m sharing that story and telling you what happened and what those projects were that enabled me to take paid maternity leave.


And whether or not you’ll ever need maternity leave, these strategies are still relevant for any situation where you know you’ll need to be able to take a chunk of time off without sacrificing your income.


Listen to the full episode to hear:


  • Why I couldn’t take much time off with my first two babies
  • How my third pregnancy pushed me to finally get moving on generating passive income
  • Why I batch plenty of content before going on maternity leave


Learn more about Gillian:

]]> When I had my first two kids in my early twenties, maternity leave was really rough. It kind of happened, it kind of didn't, and a lot of things went wrong.


But when I was pregnant with my third baby, I completed a couple of projects that made a massive difference in my income and allowed me to take three full months of paid maternity leave.


So today, I’m sharing that story and telling you what happened and what those projects were that enabled me to take paid maternity leave.


And whether or not you’ll ever need maternity leave, these strategies are still relevant for any situation where you know you’ll need to be able to take a chunk of time off without sacrificing your income.


Listen to the full episode to hear:


  • Why I couldn’t take much time off with my first two babies
  • How my third pregnancy pushed me to finally get moving on generating passive income
  • Why I batch plenty of content before going on maternity leave


Learn more about Gillian:

]]> Mon, 19 Dec 2022 03:00:00 -0500 Gillian Perkins Gillian Perkins 960 When I had my first two kids in my early twenties, maternity leave was really rough. It kind of happened, it kind of didn't, and a lot of things went wrong.


But when I was pregnant with my third baby, I completed a couple of projects that made a massive difference in my income and allowed me to take three full months of paid maternity leave.


So today, I’m sharing that story and telling you what happened and what those projects were that enabled me to take paid maternity leave.


And whether or not you’ll ever need maternity leave, these strategies are still relevant for any situation where you know you’ll need to be able to take a chunk of time off without sacrificing your income.


Listen to the full episode to hear:


  • Why I couldn’t take much time off with my first two babies
  • How my third pregnancy pushed me to finally get moving on generating passive income
  • Why I batch plenty of content before going on maternity leave


Learn more about Gillian:

]]> No EP 147: How to Easily Make 10K a Month as a Content Creator 147 147 EP 147: How to Easily Make 10K a Month as a Content Creator full http://www.blubrry.com/worklessearnmore/92048963/how-to-easily-make-10k-a-month-as-a-content-creator/ https://share.transistor.fm/s/5dfef354 In a lot of ways, the opportunity of today's creator economy reminds me of the California Gold Rush. While some early adopters were able to make a lot of money, most people were very skeptical of the idea that you could make money as a content creator.


Fast forward a few years, and people have caught on that this is a real thing. But now they might be wondering if success is only for the lucky few who got in at the right time and all the big money has been made.


They might be thinking that the market is saturated, that there’s so much content out there on YouTube, or Instagram, or on blogs that there’s no space for one more creator in the market. 


They’ve gone from not believing it’s a real thing, to believing they’ve missed out.


But this is not the case at all. 


More and more people are getting started as content creators every month, building their audience, and creating a living as creators. And not only that, the journey from zero to earning $10,000 per month or more, is getting shorter and shorter.


How is that possible?


Today, I’m sharing what I’ve learned in my five years as a successful content creator about strategies that work, so you can shorten your journey from zero to earning a living from your content.


Listen to the full episode to hear:


  • Why you need to focus on just one platform when you’re starting out
  • How to layer monetization strategies to raise your income faster
  • Pros and cons of affiliate marketing and sponsorships


Learn more about Gillian:

]]> In a lot of ways, the opportunity of today's creator economy reminds me of the California Gold Rush. While some early adopters were able to make a lot of money, most people were very skeptical of the idea that you could make money as a content creator.


Fast forward a few years, and people have caught on that this is a real thing. But now they might be wondering if success is only for the lucky few who got in at the right time and all the big money has been made.


They might be thinking that the market is saturated, that there’s so much content out there on YouTube, or Instagram, or on blogs that there’s no space for one more creator in the market. 


They’ve gone from not believing it’s a real thing, to believing they’ve missed out.


But this is not the case at all. 


More and more people are getting started as content creators every month, building their audience, and creating a living as creators. And not only that, the journey from zero to earning $10,000 per month or more, is getting shorter and shorter.


How is that possible?


Today, I’m sharing what I’ve learned in my five years as a successful content creator about strategies that work, so you can shorten your journey from zero to earning a living from your content.


Listen to the full episode to hear:


  • Why you need to focus on just one platform when you’re starting out
  • How to layer monetization strategies to raise your income faster
  • Pros and cons of affiliate marketing and sponsorships


Learn more about Gillian:

]]> Mon, 12 Dec 2022 03:00:00 -0500 Gillian Perkins Gillian Perkins 1190 In a lot of ways, the opportunity of today's creator economy reminds me of the California Gold Rush. While some early adopters were able to make a lot of money, most people were very skeptical of the idea that you could make money as a content creator.


Fast forward a few years, and people have caught on that this is a real thing. But now they might be wondering if success is only for the lucky few who got in at the right time and all the big money has been made.


They might be thinking that the market is saturated, that there’s so much content out there on YouTube, or Instagram, or on blogs that there’s no space for one more creator in the market. 


They’ve gone from not believing it’s a real thing, to believing they’ve missed out.


But this is not the case at all. 


More and more people are getting started as content creators every month, building their audience, and creating a living as creators. And not only that, the journey from zero to earning $10,000 per month or more, is getting shorter and shorter.


How is that possible?


Today, I’m sharing what I’ve learned in my five years as a successful content creator about strategies that work, so you can shorten your journey from zero to earning a living from your content.


Listen to the full episode to hear:


  • Why you need to focus on just one platform when you’re starting out
  • How to layer monetization strategies to raise your income faster
  • Pros and cons of affiliate marketing and sponsorships


Learn more about Gillian:

]]> No EP 146: How to Pitch Corporate Clients with Ruth-Joy Connell 146 146 EP 146: How to Pitch Corporate Clients with Ruth-Joy Connell full http://www.blubrry.com/worklessearnmore/91848271/ep-146-how-to-pitch-corporate-clients-with-ruth-joy-connell/ https://share.transistor.fm/s/088245c5 If you’ve been listening to the show for a while, you’ll know that I’ve interviewed people about a variety of different business models, which may leave you wondering what the best one really is.


The truth is, there is no such thing as the best business model because different things work for different people. It all depends on your goals and even your personality.


For some people, rather than courses or group programs or memberships, it makes the most sense to continue to work directly with clients. Maybe they enjoy building relationships, the accountability of client deadlines, or the certainty of getting paid for their work.


And just because you’re not going for a passive income model doesn’t mean you can’t work less and earn more.


Perhaps the most obvious way to do that is to get higher-paying clients, but how do you land those clients?


Today, I’m talking with Ruth-Joy Connell about how to pitch to and land corporate clients.


Ruth-Joy Connell is the CEO and founder of RJC Consulting Global — a Corporate Consulting firm specializing in helping service-based entrepreneurs, price, pitch, and close corporate contracts. Her goal is to help entrepreneurs serve and earn at their highest level so that the work they do can have a generational impact. When she’s not collecting coins, you can find her shopping at Winners, watching re-runs of 90s TV shows, or traveling to new countries.



Listen to the full episode to hear:

  • Why taking your work to corporate clients doesn’t mean reinventing the wheel
  • How to clarify the client and consumer for your work
  • The best platform for marketing to corporate clients
  • Five steps to creating a list of prospects to reach out to


Learn more about Ruth-Joy Connell:


Learn more about Gillian:


Resources:


]]> If you’ve been listening to the show for a while, you’ll know that I’ve interviewed people about a variety of different business models, which may leave you wondering what the best one really is.


The truth is, there is no such thing as the best business model because different things work for different people. It all depends on your goals and even your personality.


For some people, rather than courses or group programs or memberships, it makes the most sense to continue to work directly with clients. Maybe they enjoy building relationships, the accountability of client deadlines, or the certainty of getting paid for their work.


And just because you’re not going for a passive income model doesn’t mean you can’t work less and earn more.


Perhaps the most obvious way to do that is to get higher-paying clients, but how do you land those clients?


Today, I’m talking with Ruth-Joy Connell about how to pitch to and land corporate clients.


Ruth-Joy Connell is the CEO and founder of RJC Consulting Global — a Corporate Consulting firm specializing in helping service-based entrepreneurs, price, pitch, and close corporate contracts. Her goal is to help entrepreneurs serve and earn at their highest level so that the work they do can have a generational impact. When she’s not collecting coins, you can find her shopping at Winners, watching re-runs of 90s TV shows, or traveling to new countries.



Listen to the full episode to hear:

  • Why taking your work to corporate clients doesn’t mean reinventing the wheel
  • How to clarify the client and consumer for your work
  • The best platform for marketing to corporate clients
  • Five steps to creating a list of prospects to reach out to


Learn more about Ruth-Joy Connell:


Learn more about Gillian:


Resources:


]]> Mon, 05 Dec 2022 03:00:00 -0500 Gillian Perkins Gillian Perkins 2339 If you’ve been listening to the show for a while, you’ll know that I’ve interviewed people about a variety of different business models, which may leave you wondering what the best one really is.


The truth is, there is no such thing as the best business model because different things work for different people. It all depends on your goals and even your personality.


For some people, rather than courses or group programs or memberships, it makes the most sense to continue to work directly with clients. Maybe they enjoy building relationships, the accountability of client deadlines, or the certainty of getting paid for their work.


And just because you’re not going for a passive income model doesn’t mean you can’t work less and earn more.


Perhaps the most obvious way to do that is to get higher-paying clients, but how do you land those clients?


Today, I’m talking with Ruth-Joy Connell about how to pitch to and land corporate clients.


Ruth-Joy Connell is the CEO and founder of RJC Consulting Global — a Corporate Consulting firm specializing in helping service-based entrepreneurs, price, pitch, and close corporate contracts. Her goal is to help entrepreneurs serve and earn at their highest level so that the work they do can have a generational impact. When she’s not collecting coins, you can find her shopping at Winners, watching re-runs of 90s TV shows, or traveling to new countries.



Listen to the full episode to hear:

  • Why taking your work to corporate clients doesn’t mean reinventing the wheel
  • How to clarify the client and consumer for your work
  • The best platform for marketing to corporate clients
  • Five steps to creating a list of prospects to reach out to


Learn more about Ruth-Joy Connell:


Learn more about Gillian:


Resources:


]]> No EP 145: What I Learned in My 20s 145 145 EP 145: What I Learned in My 20s full http://www.blubrry.com/worklessearnmore/91563407/ep-145-what-i-learned-in-my-20s/ https://share.transistor.fm/s/29b2650b In just a few weeks, I'm going to be turning 30 years old.


This last decade has been such a crazy one filled with so many adventures, starting with getting married at 20, then having my first baby the following year, and buying our first house the year after that. And since then, we’ve gone on to buy a couple more houses.


I had four more babies, started several businesses, and visited 12 countries. It’s been a really packed decade and God has taught me so much both through all of these different projects that I've done and also through all the challenges that I've faced, both personally and emotionally. There have also been external challenges like tackling growing a business or buying a house.


So I thought that today would be such a good opportunity to reflect on some of these lessons that I've learned, both to remember them and to share them with you guys.



Listen to the full episode to hear:


  • The most important lessons my twenties taught me about earning money and building wealth
  • The physical and emotional factors that help me stay healthy and happy
  • What my twenties taught me about supporting my mental health
  • What I’ve learned about trust, faith, and my relationship with God
  • How my relationships in my twenties taught me about commitment, security, and reaching out


Learn more about Gillian:


Resources:

]]> In just a few weeks, I'm going to be turning 30 years old.


This last decade has been such a crazy one filled with so many adventures, starting with getting married at 20, then having my first baby the following year, and buying our first house the year after that. And since then, we’ve gone on to buy a couple more houses.


I had four more babies, started several businesses, and visited 12 countries. It’s been a really packed decade and God has taught me so much both through all of these different projects that I've done and also through all the challenges that I've faced, both personally and emotionally. There have also been external challenges like tackling growing a business or buying a house.


So I thought that today would be such a good opportunity to reflect on some of these lessons that I've learned, both to remember them and to share them with you guys.



Listen to the full episode to hear:


  • The most important lessons my twenties taught me about earning money and building wealth
  • The physical and emotional factors that help me stay healthy and happy
  • What my twenties taught me about supporting my mental health
  • What I’ve learned about trust, faith, and my relationship with God
  • How my relationships in my twenties taught me about commitment, security, and reaching out


Learn more about Gillian:


Resources:

]]> Mon, 28 Nov 2022 03:00:00 -0500 Gillian Perkins Gillian Perkins 1212 In just a few weeks, I'm going to be turning 30 years old.


This last decade has been such a crazy one filled with so many adventures, starting with getting married at 20, then having my first baby the following year, and buying our first house the year after that. And since then, we’ve gone on to buy a couple more houses.


I had four more babies, started several businesses, and visited 12 countries. It’s been a really packed decade and God has taught me so much both through all of these different projects that I've done and also through all the challenges that I've faced, both personally and emotionally. There have also been external challenges like tackling growing a business or buying a house.


So I thought that today would be such a good opportunity to reflect on some of these lessons that I've learned, both to remember them and to share them with you guys.



Listen to the full episode to hear:


  • The most important lessons my twenties taught me about earning money and building wealth
  • The physical and emotional factors that help me stay healthy and happy
  • What my twenties taught me about supporting my mental health
  • What I’ve learned about trust, faith, and my relationship with God
  • How my relationships in my twenties taught me about commitment, security, and reaching out


Learn more about Gillian:


Resources:

]]> No EP 144: A New Take on Financial Freedom 144 144 EP 144: A New Take on Financial Freedom full http://www.blubrry.com/worklessearnmore/91384790/ep-144-a-new-take-on-financial-freedom/ https://share.transistor.fm/s/87e346b6 Financial freedom is a common goal and an amazing thing to experience, but it often gets tied together with the idea of penny-pinching today so that you can save for the future, with the end goal being to amass as much money and stuff as possible.


Regular people call this saving for retirement. Others take it to an extreme and call it F.I.R.E: Financial Independence, Retire Early.


And some people don't save at all and just hope for the best. 


But a lot of us somewhat goal-oriented folks at least feel like we should be making sacrifices today so that we can eventually retire fabulously wealthy.


Whether or not we successfully do that, of course, is up to our personal motivation, willpower, and ability to strategize.


But is accumulating money and stuff even truly the highest ideal? Should it really be our priority? Do we really need to feel guilt over not making those sacrifices today?


Listen to the full episode to hear:


  • How feeling financially secure is a moving goalpost with diminishing returns on your happiness
  • Five priorities that guide the way I save for the future
  • Why you have more control over what you earn than what you can save
  • How to make your spending intentional rather than emotional
  • How I shifted my mindset to being a good steward of my finances


Learn more about Gillian:

Instagram: @GillianZPerkins

]]> Financial freedom is a common goal and an amazing thing to experience, but it often gets tied together with the idea of penny-pinching today so that you can save for the future, with the end goal being to amass as much money and stuff as possible.


Regular people call this saving for retirement. Others take it to an extreme and call it F.I.R.E: Financial Independence, Retire Early.


And some people don't save at all and just hope for the best. 


But a lot of us somewhat goal-oriented folks at least feel like we should be making sacrifices today so that we can eventually retire fabulously wealthy.


Whether or not we successfully do that, of course, is up to our personal motivation, willpower, and ability to strategize.


But is accumulating money and stuff even truly the highest ideal? Should it really be our priority? Do we really need to feel guilt over not making those sacrifices today?


Listen to the full episode to hear:


  • How feeling financially secure is a moving goalpost with diminishing returns on your happiness
  • Five priorities that guide the way I save for the future
  • Why you have more control over what you earn than what you can save
  • How to make your spending intentional rather than emotional
  • How I shifted my mindset to being a good steward of my finances


Learn more about Gillian:

Instagram: @GillianZPerkins

]]> Mon, 21 Nov 2022 03:00:00 -0500 Gillian Perkins Gillian Perkins 1167 Financial freedom is a common goal and an amazing thing to experience, but it often gets tied together with the idea of penny-pinching today so that you can save for the future, with the end goal being to amass as much money and stuff as possible.


Regular people call this saving for retirement. Others take it to an extreme and call it F.I.R.E: Financial Independence, Retire Early.


And some people don't save at all and just hope for the best. 


But a lot of us somewhat goal-oriented folks at least feel like we should be making sacrifices today so that we can eventually retire fabulously wealthy.


Whether or not we successfully do that, of course, is up to our personal motivation, willpower, and ability to strategize.


But is accumulating money and stuff even truly the highest ideal? Should it really be our priority? Do we really need to feel guilt over not making those sacrifices today?


Listen to the full episode to hear:


  • How feeling financially secure is a moving goalpost with diminishing returns on your happiness
  • Five priorities that guide the way I save for the future
  • Why you have more control over what you earn than what you can save
  • How to make your spending intentional rather than emotional
  • How I shifted my mindset to being a good steward of my finances


Learn more about Gillian:

Instagram: @GillianZPerkins

]]> No EP 143: The One Where I Had a BABY at the BEACH 143 143 EP 143: The One Where I Had a BABY at the BEACH full http://www.blubrry.com/worklessearnmore/91183847/ep-143-the-one-where-i-had-a-baby-at-the-beach/ https://share.transistor.fm/s/df5a4653 I have a new baby!


Surprised? So was I!


Meet Ezra Perkins. He’s almost three weeks old and he arrived three weeks early, so he truly was a surprise for us.


Today I want to take a few minutes to share the story of Ezra’s birth because it’s kind of a funny story.


Listen to the full episode to hear:


  • How Ezra surprised us on our 10-year anniversary trip to the beach


Learn more about Gillian:

]]> I have a new baby!


Surprised? So was I!


Meet Ezra Perkins. He’s almost three weeks old and he arrived three weeks early, so he truly was a surprise for us.


Today I want to take a few minutes to share the story of Ezra’s birth because it’s kind of a funny story.


Listen to the full episode to hear:


  • How Ezra surprised us on our 10-year anniversary trip to the beach


Learn more about Gillian:

]]> Mon, 14 Nov 2022 03:00:00 -0500 Gillian Perkins Gillian Perkins 492 I have a new baby!


Surprised? So was I!


Meet Ezra Perkins. He’s almost three weeks old and he arrived three weeks early, so he truly was a surprise for us.


Today I want to take a few minutes to share the story of Ezra’s birth because it’s kind of a funny story.


Listen to the full episode to hear:


  • How Ezra surprised us on our 10-year anniversary trip to the beach


Learn more about Gillian:

]]> No EP 142: How to Change Your Life in Six Months 142 142 EP 142: How to Change Your Life in Six Months full http://www.blubrry.com/worklessearnmore/90973273/ep-142-how-to-change-your-life-in-six-months/ https://share.transistor.fm/s/d0987d45 Have you ever had a moment of clarity when you suddenly realized that your life doesn’t have to be the way that it is?


Maybe it’s when you see someone else’s life, or something on Instagram, and you see how beautiful it is and you wonder, why doesn’t my life look like that, or feel like that?


Sometimes it’s the moment when we realize the only reason our life is the way it is–that we live where we live, have the friends we have, eat the food that we eat–is because we’re in the habit of doing them.


The good news is that regardless of whatever led you here right now, you can start making different decisions and completely transform your life.


And it doesn’t have to take years. In as little as six months, your life could look dramatically different.


So today, I’m sharing the fundamentals that will take you from where you are now to where you really want to be and make dramatic changes in your life.


Listen to the full episode to hear:


  • Six ways to categorize and clarify the changes you want to make
  • How to decide what area of your life to focus on first
  • The major mindset shifts that will help you make big changes
  • Why setting quantifiable goals is essential to making plans and staying motivated


Learn more about Gillian:

]]> Have you ever had a moment of clarity when you suddenly realized that your life doesn’t have to be the way that it is?


Maybe it’s when you see someone else’s life, or something on Instagram, and you see how beautiful it is and you wonder, why doesn’t my life look like that, or feel like that?


Sometimes it’s the moment when we realize the only reason our life is the way it is–that we live where we live, have the friends we have, eat the food that we eat–is because we’re in the habit of doing them.


The good news is that regardless of whatever led you here right now, you can start making different decisions and completely transform your life.


And it doesn’t have to take years. In as little as six months, your life could look dramatically different.


So today, I’m sharing the fundamentals that will take you from where you are now to where you really want to be and make dramatic changes in your life.


Listen to the full episode to hear:


  • Six ways to categorize and clarify the changes you want to make
  • How to decide what area of your life to focus on first
  • The major mindset shifts that will help you make big changes
  • Why setting quantifiable goals is essential to making plans and staying motivated


Learn more about Gillian:

]]> Mon, 07 Nov 2022 03:00:00 -0500 Gillian Perkins Gillian Perkins 1026 Have you ever had a moment of clarity when you suddenly realized that your life doesn’t have to be the way that it is?


Maybe it’s when you see someone else’s life, or something on Instagram, and you see how beautiful it is and you wonder, why doesn’t my life look like that, or feel like that?


Sometimes it’s the moment when we realize the only reason our life is the way it is–that we live where we live, have the friends we have, eat the food that we eat–is because we’re in the habit of doing them.


The good news is that regardless of whatever led you here right now, you can start making different decisions and completely transform your life.


And it doesn’t have to take years. In as little as six months, your life could look dramatically different.


So today, I’m sharing the fundamentals that will take you from where you are now to where you really want to be and make dramatic changes in your life.


Listen to the full episode to hear:


  • Six ways to categorize and clarify the changes you want to make
  • How to decide what area of your life to focus on first
  • The major mindset shifts that will help you make big changes
  • Why setting quantifiable goals is essential to making plans and staying motivated


Learn more about Gillian:

]]> No EP 141: Scale Your Profits by Simplifying Your Business with Jereshia Hawk 141 141 EP 141: Scale Your Profits by Simplifying Your Business with Jereshia Hawk full http://www.blubrry.com/worklessearnmore/90794314/ep-141-scale-your-profits-by-simplifying-your-business-with-jereshia-hawk/ https://share.transistor.fm/s/2fea7585 There are two big reasons I wanted to talk to Jereshia Hawk.


First, a few years ago she overhauled her business to make it more streamlined, a move that has proved wildly successful. I wanted to know what that looked like from the inside, what simplifications she made that had such a big impact, and if there were other factors that contributed to the way her business took off like a rocket.


Secondly, I wanted to nerd out about sales funnels and sales systems. I love getting into the nitty gritty details with people who have really successful sales systems. Jereshia has a system that is driving her multimillion dollar business, so obviously something is working, and I wanted to get the scoop on how her systems work, how she’s getting leads, and how she’s turning those leads into customers.


Thankfully, she agreed to do a deep dive with me and I’m so excited to share it with you.


Jereshia Hawk is a sought after business coach and sales expert who grew her business from $0-2 million in less than 4 years with organic marketing, a lean team, and high profit margins. She helps high-achieving experts launch and scale leveraged group coaching programs by packaging and positioning their intellectual property and strategically repurposing live videos to generate new leads. Jereshia’s mission is to help narrow the racial wealth gap by helping 100 women of color (and their allies) per year build and run million-dollar online coaching businesses that contribute to a ripple effect of positive impact and lasting legacy.


Listen to the full episode to hear:

  • How simplifying the business solidified how her audience perceived her, and why that translated into sales
  • How Jereshia made the call for which offers to drop, and where to put her focus
  • How she validated the demand for Leverage before committing to the program
  • Why Jereshia says a more personal, human approach to sales is necessary for higher price point programs
  • The three simple steps in Jereshia’s sales funnel


Learn more about Jereshia Hawk:


Learn more about Gillian:

]]> There are two big reasons I wanted to talk to Jereshia Hawk.


First, a few years ago she overhauled her business to make it more streamlined, a move that has proved wildly successful. I wanted to know what that looked like from the inside, what simplifications she made that had such a big impact, and if there were other factors that contributed to the way her business took off like a rocket.


Secondly, I wanted to nerd out about sales funnels and sales systems. I love getting into the nitty gritty details with people who have really successful sales systems. Jereshia has a system that is driving her multimillion dollar business, so obviously something is working, and I wanted to get the scoop on how her systems work, how she’s getting leads, and how she’s turning those leads into customers.


Thankfully, she agreed to do a deep dive with me and I’m so excited to share it with you.


Jereshia Hawk is a sought after business coach and sales expert who grew her business from $0-2 million in less than 4 years with organic marketing, a lean team, and high profit margins. She helps high-achieving experts launch and scale leveraged group coaching programs by packaging and positioning their intellectual property and strategically repurposing live videos to generate new leads. Jereshia’s mission is to help narrow the racial wealth gap by helping 100 women of color (and their allies) per year build and run million-dollar online coaching businesses that contribute to a ripple effect of positive impact and lasting legacy.


Listen to the full episode to hear:

  • How simplifying the business solidified how her audience perceived her, and why that translated into sales
  • How Jereshia made the call for which offers to drop, and where to put her focus
  • How she validated the demand for Leverage before committing to the program
  • Why Jereshia says a more personal, human approach to sales is necessary for higher price point programs
  • The three simple steps in Jereshia’s sales funnel


Learn more about Jereshia Hawk:


Learn more about Gillian:

]]> Mon, 31 Oct 2022 03:00:00 -0400 Gillian Perkins Gillian Perkins 2630 There are two big reasons I wanted to talk to Jereshia Hawk.


First, a few years ago she overhauled her business to make it more streamlined, a move that has proved wildly successful. I wanted to know what that looked like from the inside, what simplifications she made that had such a big impact, and if there were other factors that contributed to the way her business took off like a rocket.


Secondly, I wanted to nerd out about sales funnels and sales systems. I love getting into the nitty gritty details with people who have really successful sales systems. Jereshia has a system that is driving her multimillion dollar business, so obviously something is working, and I wanted to get the scoop on how her systems work, how she’s getting leads, and how she’s turning those leads into customers.


Thankfully, she agreed to do a deep dive with me and I’m so excited to share it with you.


Jereshia Hawk is a sought after business coach and sales expert who grew her business from $0-2 million in less than 4 years with organic marketing, a lean team, and high profit margins. She helps high-achieving experts launch and scale leveraged group coaching programs by packaging and positioning their intellectual property and strategically repurposing live videos to generate new leads. Jereshia’s mission is to help narrow the racial wealth gap by helping 100 women of color (and their allies) per year build and run million-dollar online coaching businesses that contribute to a ripple effect of positive impact and lasting legacy.


Listen to the full episode to hear:

  • How simplifying the business solidified how her audience perceived her, and why that translated into sales
  • How Jereshia made the call for which offers to drop, and where to put her focus
  • How she validated the demand for Leverage before committing to the program
  • Why Jereshia says a more personal, human approach to sales is necessary for higher price point programs
  • The three simple steps in Jereshia’s sales funnel


Learn more about Jereshia Hawk:


Learn more about Gillian:

]]> No EP 140: A Minimalist Approach to Online Business: Working Less and Earning WAY MORE 140 140 EP 140: A Minimalist Approach to Online Business: Working Less and Earning WAY MORE full http://www.blubrry.com/worklessearnmore/90616711/ep-140-a-minimalist-approach-to-online-business-working-less-and-earning-way-more/ https://share.transistor.fm/s/3908f659 Is bigger, always better?


The point of running a business is to make money. Making more money means your company is more successful. And a bigger business makes more money, right?


Well, not always. Turns out the profit margins on big businesses can be razor thin, or even non-existent.


It can be easy to get caught up in messages that you should grow your business to be as large and as successful as possible. But is that really your goal? 


Not if you’re like most people who want to run their own businesses. 


You probably started your business because you wanted freedom, a flexible schedule, to be your own boss, and to create a better lifestyle for your family.


So how do you achieve those goals? 


By taking a minimalist approach.



Listen to the full episode to hear:


  • Why bigger business can mean higher costs, more effort, and less profit
  • How simplifying your revenue streams and offerings actually helps you earn more money, with less time and effort
  • What minimalism means for your business


Learn more about Gillian:


Resources:


]]> Is bigger, always better?


The point of running a business is to make money. Making more money means your company is more successful. And a bigger business makes more money, right?


Well, not always. Turns out the profit margins on big businesses can be razor thin, or even non-existent.


It can be easy to get caught up in messages that you should grow your business to be as large and as successful as possible. But is that really your goal? 


Not if you’re like most people who want to run their own businesses. 


You probably started your business because you wanted freedom, a flexible schedule, to be your own boss, and to create a better lifestyle for your family.


So how do you achieve those goals? 


By taking a minimalist approach.



Listen to the full episode to hear:


  • Why bigger business can mean higher costs, more effort, and less profit
  • How simplifying your revenue streams and offerings actually helps you earn more money, with less time and effort
  • What minimalism means for your business


Learn more about Gillian:


Resources:


]]> Mon, 24 Oct 2022 03:00:00 -0400 Gillian Perkins Gillian Perkins 575 Is bigger, always better?


The point of running a business is to make money. Making more money means your company is more successful. And a bigger business makes more money, right?


Well, not always. Turns out the profit margins on big businesses can be razor thin, or even non-existent.


It can be easy to get caught up in messages that you should grow your business to be as large and as successful as possible. But is that really your goal? 


Not if you’re like most people who want to run their own businesses. 


You probably started your business because you wanted freedom, a flexible schedule, to be your own boss, and to create a better lifestyle for your family.


So how do you achieve those goals? 


By taking a minimalist approach.



Listen to the full episode to hear:


  • Why bigger business can mean higher costs, more effort, and less profit
  • How simplifying your revenue streams and offerings actually helps you earn more money, with less time and effort
  • What minimalism means for your business


Learn more about Gillian:


Resources:


]]> No EP 139: Affiliate Marketing: The Ultimate Guide to Getting Started with Denise Wilbanks 139 139 EP 139: Affiliate Marketing: The Ultimate Guide to Getting Started with Denise Wilbanks full http://www.blubrry.com/worklessearnmore/90432015/ep-139-affiliate-marketing-the-ultimate-guide-to-getting-started-with-denise-wilbanks/ https://share.transistor.fm/s/dbb4134a I frequently get questions about affiliate marketing, and it’s something that I do myself.


If you’re not familiar with affiliate marketing, the short version is that you promote someone else’s products in exchange for a commission whenever you make a successful sale.


But there is a lot of confusion and false perceptions about what affiliate marketing is, who it’s a good option for, and how it could fit into your business strategy.


So today, I’m going to give you a complete rundown of affiliate marketing so you can really understand whether or not it’s the right fit for you that will make the best use of your time, and will make you the most money.


To help me, I’ve got Startup Society and 100K Mastermind member, Denise Wilbanks. She’s going to interview me with all of her questions about affiliate marketing, so you can learn along with her.


Denise Wilbanks is the boss babe behind This Is My Everybody, where she is passionate about helping overwhelmed women to simplify their life, home and business so that they can start creating a life filled with what matters most to them.


Denise believes in living a life you love, pursuing your biggest dreams, and surrounding yourself with what matters most to you. Living a simple life clears a path to get you there.


Listen to the full episode to hear:


  • The differences between affiliate marketing, referrals, sponsorships, and ad networks
  • Why successful affiliate marketing serves your business and your audience
  • Where to start when you’re looking for affiliate programs
  • Questions to ask yourself when you’re thinking about adding affiliate marketing to your business strategy


Learn more about Denise Wilbanks:


Learn more about Gillian:

]]> I frequently get questions about affiliate marketing, and it’s something that I do myself.


If you’re not familiar with affiliate marketing, the short version is that you promote someone else’s products in exchange for a commission whenever you make a successful sale.


But there is a lot of confusion and false perceptions about what affiliate marketing is, who it’s a good option for, and how it could fit into your business strategy.


So today, I’m going to give you a complete rundown of affiliate marketing so you can really understand whether or not it’s the right fit for you that will make the best use of your time, and will make you the most money.


To help me, I’ve got Startup Society and 100K Mastermind member, Denise Wilbanks. She’s going to interview me with all of her questions about affiliate marketing, so you can learn along with her.


Denise Wilbanks is the boss babe behind This Is My Everybody, where she is passionate about helping overwhelmed women to simplify their life, home and business so that they can start creating a life filled with what matters most to them.


Denise believes in living a life you love, pursuing your biggest dreams, and surrounding yourself with what matters most to you. Living a simple life clears a path to get you there.


Listen to the full episode to hear:


  • The differences between affiliate marketing, referrals, sponsorships, and ad networks
  • Why successful affiliate marketing serves your business and your audience
  • Where to start when you’re looking for affiliate programs
  • Questions to ask yourself when you’re thinking about adding affiliate marketing to your business strategy


Learn more about Denise Wilbanks:


Learn more about Gillian:

]]> Mon, 17 Oct 2022 03:00:00 -0400 Gillian Perkins Gillian Perkins 4066 I frequently get questions about affiliate marketing, and it’s something that I do myself.


If you’re not familiar with affiliate marketing, the short version is that you promote someone else’s products in exchange for a commission whenever you make a successful sale.


But there is a lot of confusion and false perceptions about what affiliate marketing is, who it’s a good option for, and how it could fit into your business strategy.


So today, I’m going to give you a complete rundown of affiliate marketing so you can really understand whether or not it’s the right fit for you that will make the best use of your time, and will make you the most money.


To help me, I’ve got Startup Society and 100K Mastermind member, Denise Wilbanks. She’s going to interview me with all of her questions about affiliate marketing, so you can learn along with her.


Denise Wilbanks is the boss babe behind This Is My Everybody, where she is passionate about helping overwhelmed women to simplify their life, home and business so that they can start creating a life filled with what matters most to them.


Denise believes in living a life you love, pursuing your biggest dreams, and surrounding yourself with what matters most to you. Living a simple life clears a path to get you there.


Listen to the full episode to hear:


  • The differences between affiliate marketing, referrals, sponsorships, and ad networks
  • Why successful affiliate marketing serves your business and your audience
  • Where to start when you’re looking for affiliate programs
  • Questions to ask yourself when you’re thinking about adding affiliate marketing to your business strategy


Learn more about Denise Wilbanks:


Learn more about Gillian:

]]> No EP 138: The FOUR Email Sequences Your Business Needs 138 138 EP 138: The FOUR Email Sequences Your Business Needs full http://www.blubrry.com/worklessearnmore/90109045/ep-138-the-four-email-sequences-your-business-needs/ https://share.transistor.fm/s/a5b882bc Studies have shown that email marketing, when done right, earns about a dollar per subscriber, per month. So if you have a thousand subscribers, you could earn $1000 per month. And the more you grow your list, the more potential you have to earn money just from your email marketing.


So are you hitting that mark?


If not, the sequences I’m going to share with you will help you get more strategic with your email marketing and convert more of your subscribers into paying customers.


And even if your list is still small, implementing these strategies now can help ensure that you don’t leave money on the table as your list continues to grow.


Today, I’m going to walk you through four email sequences that will help you consistently make money without having to constantly hustle for clients or run live launches. 


Listen to the full episode to hear:

  • Why you need a welcome sequence for new subscribers
  • How to set up an evergreen sales sequence so you have consistency in your revenue
  • What your abandoned cart emails need to say to your customer
  • How a cold subscriber sequence improves your open rate and saves you money


Learn more about Gillian:

]]> Studies have shown that email marketing, when done right, earns about a dollar per subscriber, per month. So if you have a thousand subscribers, you could earn $1000 per month. And the more you grow your list, the more potential you have to earn money just from your email marketing.


So are you hitting that mark?


If not, the sequences I’m going to share with you will help you get more strategic with your email marketing and convert more of your subscribers into paying customers.


And even if your list is still small, implementing these strategies now can help ensure that you don’t leave money on the table as your list continues to grow.


Today, I’m going to walk you through four email sequences that will help you consistently make money without having to constantly hustle for clients or run live launches. 


Listen to the full episode to hear:

  • Why you need a welcome sequence for new subscribers
  • How to set up an evergreen sales sequence so you have consistency in your revenue
  • What your abandoned cart emails need to say to your customer
  • How a cold subscriber sequence improves your open rate and saves you money


Learn more about Gillian:

]]> Mon, 10 Oct 2022 03:00:00 -0400 Gillian Perkins Gillian Perkins 786 Studies have shown that email marketing, when done right, earns about a dollar per subscriber, per month. So if you have a thousand subscribers, you could earn $1000 per month. And the more you grow your list, the more potential you have to earn money just from your email marketing.


So are you hitting that mark?


If not, the sequences I’m going to share with you will help you get more strategic with your email marketing and convert more of your subscribers into paying customers.


And even if your list is still small, implementing these strategies now can help ensure that you don’t leave money on the table as your list continues to grow.


Today, I’m going to walk you through four email sequences that will help you consistently make money without having to constantly hustle for clients or run live launches. 


Listen to the full episode to hear:

  • Why you need a welcome sequence for new subscribers
  • How to set up an evergreen sales sequence so you have consistency in your revenue
  • What your abandoned cart emails need to say to your customer
  • How a cold subscriber sequence improves your open rate and saves you money


Learn more about Gillian:

]]> No EP 137: How to Develop a Social Media Strategy: Step-by-Step Tutorial 137 137 EP 137: How to Develop a Social Media Strategy: Step-by-Step Tutorial full http://www.blubrry.com/worklessearnmore/89888836/ep-137-how-to-develop-a-social-media-strategy-step-by-step-tutorial/ https://share.transistor.fm/s/dfa590cd If you’re running a business these days, it’s pretty much standard that you’ll do some kind of social media marketing.


But the unfortunate truth is that most small business owners don’t have any real strategy for their social marketing. They’re just randomly posting content or trying to copy their competitors.


The end result? They don’t see any impact on their bottom line and it becomes a massive waste of time.


Today, I’m going to share the process that I use to develop our social media strategy every year, which has grown our audience to over one million followers. It’s also the strategy we teach inside Startup Society, that helps members develop social media strategies for their businesses.


Listen to the full episode to hear:


  • The two biggest mistakes people make when they’re creating a social media strategy for the first time
  • Why you need to get as specific as possible with your goals for your social media presence
  • Why you should review the actual data on your past and current posts’ performance rather than relying on your own impressions
  • Why going to the platform where your customers are isn’t necessarily the best advice
  • The two systems you need to stay consistent with your strategy



Learn more about Gillian:

]]> If you’re running a business these days, it’s pretty much standard that you’ll do some kind of social media marketing.


But the unfortunate truth is that most small business owners don’t have any real strategy for their social marketing. They’re just randomly posting content or trying to copy their competitors.


The end result? They don’t see any impact on their bottom line and it becomes a massive waste of time.


Today, I’m going to share the process that I use to develop our social media strategy every year, which has grown our audience to over one million followers. It’s also the strategy we teach inside Startup Society, that helps members develop social media strategies for their businesses.


Listen to the full episode to hear:


  • The two biggest mistakes people make when they’re creating a social media strategy for the first time
  • Why you need to get as specific as possible with your goals for your social media presence
  • Why you should review the actual data on your past and current posts’ performance rather than relying on your own impressions
  • Why going to the platform where your customers are isn’t necessarily the best advice
  • The two systems you need to stay consistent with your strategy



Learn more about Gillian:

]]> Mon, 03 Oct 2022 03:00:00 -0400 Gillian Perkins Gillian Perkins 1502 If you’re running a business these days, it’s pretty much standard that you’ll do some kind of social media marketing.


But the unfortunate truth is that most small business owners don’t have any real strategy for their social marketing. They’re just randomly posting content or trying to copy their competitors.


The end result? They don’t see any impact on their bottom line and it becomes a massive waste of time.


Today, I’m going to share the process that I use to develop our social media strategy every year, which has grown our audience to over one million followers. It’s also the strategy we teach inside Startup Society, that helps members develop social media strategies for their businesses.


Listen to the full episode to hear:


  • The two biggest mistakes people make when they’re creating a social media strategy for the first time
  • Why you need to get as specific as possible with your goals for your social media presence
  • Why you should review the actual data on your past and current posts’ performance rather than relying on your own impressions
  • Why going to the platform where your customers are isn’t necessarily the best advice
  • The two systems you need to stay consistent with your strategy



Learn more about Gillian:

]]> No EP 136: Conversations to Clients: Start Quality Conversations That Lead to Sales with Nicole Cramer 136 136 EP 136: Conversations to Clients: Start Quality Conversations That Lead to Sales with Nicole Cramer full http://www.blubrry.com/worklessearnmore/89669516/ep-136-conversations-to-clients-start-quality-conversations-that-lead-to-sales-with-nicole-cramer/ https://share.transistor.fm/s/a12e6a4d Everyone has had the experience of meeting someone who you think might be a good fit for your product or service, but you’re not sure how to shift the conversation from a casual chat to talking about what you do or what you offer, and getting their interest.


So today, we’re talking with Nicole Cramer about how to start conversations that lead to sales. She is an Exactly What to Say Certified Guide, and she’s going to share that method for making sales while you’re making conversation.


Nicole Cramer is a high-vibe sales coach for female health and wellness entrepreneurs and CEO of Healthy Steps with Nicole. She specializes in how to start conversations that lead to clients through her proven sales system and she is also one of only twelve Exactly What to Say Certified Guides, making her a specialist in sales language and conversion. Nicole’s focus is on high-touch, relationship based selling where making the customer is more important than making the sale.


Listen to the full episode to hear:


  • How planning for the critical conversations in your business can help you stay in the moment
  • Why you need to bring curiosity and empathy to your sales conversations
  • How asking questions keeps you in control of the conversation
  • Three rejection-free ways to open a conversation


Learn more about Nicole Cramer:


Learn more about Gillian:


Resources:

]]> Everyone has had the experience of meeting someone who you think might be a good fit for your product or service, but you’re not sure how to shift the conversation from a casual chat to talking about what you do or what you offer, and getting their interest.


So today, we’re talking with Nicole Cramer about how to start conversations that lead to sales. She is an Exactly What to Say Certified Guide, and she’s going to share that method for making sales while you’re making conversation.


Nicole Cramer is a high-vibe sales coach for female health and wellness entrepreneurs and CEO of Healthy Steps with Nicole. She specializes in how to start conversations that lead to clients through her proven sales system and she is also one of only twelve Exactly What to Say Certified Guides, making her a specialist in sales language and conversion. Nicole’s focus is on high-touch, relationship based selling where making the customer is more important than making the sale.


Listen to the full episode to hear:


  • How planning for the critical conversations in your business can help you stay in the moment
  • Why you need to bring curiosity and empathy to your sales conversations
  • How asking questions keeps you in control of the conversation
  • Three rejection-free ways to open a conversation


Learn more about Nicole Cramer:


Learn more about Gillian:


Resources:

]]> Mon, 26 Sep 2022 03:00:00 -0400 Gillian Perkins Gillian Perkins 1672 Everyone has had the experience of meeting someone who you think might be a good fit for your product or service, but you’re not sure how to shift the conversation from a casual chat to talking about what you do or what you offer, and getting their interest.


So today, we’re talking with Nicole Cramer about how to start conversations that lead to sales. She is an Exactly What to Say Certified Guide, and she’s going to share that method for making sales while you’re making conversation.


Nicole Cramer is a high-vibe sales coach for female health and wellness entrepreneurs and CEO of Healthy Steps with Nicole. She specializes in how to start conversations that lead to clients through her proven sales system and she is also one of only twelve Exactly What to Say Certified Guides, making her a specialist in sales language and conversion. Nicole’s focus is on high-touch, relationship based selling where making the customer is more important than making the sale.


Listen to the full episode to hear:


  • How planning for the critical conversations in your business can help you stay in the moment
  • Why you need to bring curiosity and empathy to your sales conversations
  • How asking questions keeps you in control of the conversation
  • Three rejection-free ways to open a conversation


Learn more about Nicole Cramer:


Learn more about Gillian:


Resources:

]]> No EP 135: How to Beta Launch a Membership Site with Laura Watson 135 135 EP 135: How to Beta Launch a Membership Site with Laura Watson full http://www.blubrry.com/worklessearnmore/89489549/ep-135-how-to-beta-launch-a-membership-site-with-laura-watson/ https://share.transistor.fm/s/9b5a2f09 If you’ve ever thought about launching a membership site, today’s episode is for you.


I’m talking with Laura Watson, who participated in our Validate accelerator program earlier this year, about her experience beta launching her membership site, the Watercolour Garden.


We’re going to chat about how she did it, what some of her biggest challenges were–and some of her biggest wins–and we’ll get into the nitty gritty details and numbers behind her beta launch, so you can see what’s possible for you, too.


Laura Watson is a botanical artist based on the west coast of Canada. She is the founder of The Watercolour Garden, an online community that helps watercolor painters create botanical paintings using her 3 step painting method. Laura has a diploma with distinction from the London Art College in Botanical Painting, and her paintings are in private collections worldwide.


Listen to the full episode to hear:


  • How leaning on her peers and the structure of the Validate program helped Laura take the leap to launch
  • How she structured the webinar funnel and follow-ups that landed her a 50% conversion rate
  • Why Laura wanted to shift from selling courses on third-party platforms to hosting her own membership
  • The two biggest mental hurdles she had to overcome


Learn more about Laura Watson:


Learn more about Gillian:

]]> If you’ve ever thought about launching a membership site, today’s episode is for you.


I’m talking with Laura Watson, who participated in our Validate accelerator program earlier this year, about her experience beta launching her membership site, the Watercolour Garden.


We’re going to chat about how she did it, what some of her biggest challenges were–and some of her biggest wins–and we’ll get into the nitty gritty details and numbers behind her beta launch, so you can see what’s possible for you, too.


Laura Watson is a botanical artist based on the west coast of Canada. She is the founder of The Watercolour Garden, an online community that helps watercolor painters create botanical paintings using her 3 step painting method. Laura has a diploma with distinction from the London Art College in Botanical Painting, and her paintings are in private collections worldwide.


Listen to the full episode to hear:


  • How leaning on her peers and the structure of the Validate program helped Laura take the leap to launch
  • How she structured the webinar funnel and follow-ups that landed her a 50% conversion rate
  • Why Laura wanted to shift from selling courses on third-party platforms to hosting her own membership
  • The two biggest mental hurdles she had to overcome


Learn more about Laura Watson:


Learn more about Gillian:

]]> Mon, 19 Sep 2022 03:00:00 -0400 Gillian Perkins Gillian Perkins 1972 If you’ve ever thought about launching a membership site, today’s episode is for you.


I’m talking with Laura Watson, who participated in our Validate accelerator program earlier this year, about her experience beta launching her membership site, the Watercolour Garden.


We’re going to chat about how she did it, what some of her biggest challenges were–and some of her biggest wins–and we’ll get into the nitty gritty details and numbers behind her beta launch, so you can see what’s possible for you, too.


Laura Watson is a botanical artist based on the west coast of Canada. She is the founder of The Watercolour Garden, an online community that helps watercolor painters create botanical paintings using her 3 step painting method. Laura has a diploma with distinction from the London Art College in Botanical Painting, and her paintings are in private collections worldwide.


Listen to the full episode to hear:


  • How leaning on her peers and the structure of the Validate program helped Laura take the leap to launch
  • How she structured the webinar funnel and follow-ups that landed her a 50% conversion rate
  • Why Laura wanted to shift from selling courses on third-party platforms to hosting her own membership
  • The two biggest mental hurdles she had to overcome


Learn more about Laura Watson:


Learn more about Gillian:

]]> No EP 134: 7 Easy Steps to Create and Sell a Digital Product 134 134 EP 134: 7 Easy Steps to Create and Sell a Digital Product full http://www.blubrry.com/worklessearnmore/89268337/ep-134-7-easy-steps-to-create-and-sell-a-digital-product/ https://share.transistor.fm/s/23a1a73c While there are a lot of different ways you can make money online, creating and selling digital products has got to be one of the very best. And it's certainly one of my favorites.


It gives you so many of the advantages of making money online–the flexibility, the huge potential for profit etc.–without a lot of the disadvantages that can come when you're selling physical products or services.


Now of course selling physical products or services can be amazing businesses as well.


But my personal favorite, and the one that I really think is the best in a lot of ways, is selling digital products.


I also know that it can be intimidating to get started with, and I think that's one of the biggest things holding people back. They just don't really know what the process needs to look like. It feels like it's very complicated.


But it doesn’t have to be. Which is why I’m sharing seven steps to creating and selling a digital product so you can see how simple it can really be.


Listen to the full episode to hear:


  • What the substance of a digital product really is
  • Why you should always start with the minimum viable product
  • When you might need to hire an editor
  • Pros and cons of using a third party platform versus your own website to sell your product
  • Why you want to keep your price point low when you’re just starting out


Learn more about Gillian:

]]> While there are a lot of different ways you can make money online, creating and selling digital products has got to be one of the very best. And it's certainly one of my favorites.


It gives you so many of the advantages of making money online–the flexibility, the huge potential for profit etc.–without a lot of the disadvantages that can come when you're selling physical products or services.


Now of course selling physical products or services can be amazing businesses as well.


But my personal favorite, and the one that I really think is the best in a lot of ways, is selling digital products.


I also know that it can be intimidating to get started with, and I think that's one of the biggest things holding people back. They just don't really know what the process needs to look like. It feels like it's very complicated.


But it doesn’t have to be. Which is why I’m sharing seven steps to creating and selling a digital product so you can see how simple it can really be.


Listen to the full episode to hear:


  • What the substance of a digital product really is
  • Why you should always start with the minimum viable product
  • When you might need to hire an editor
  • Pros and cons of using a third party platform versus your own website to sell your product
  • Why you want to keep your price point low when you’re just starting out


Learn more about Gillian:

]]> Mon, 12 Sep 2022 03:00:00 -0400 Gillian Perkins Gillian Perkins 1175 While there are a lot of different ways you can make money online, creating and selling digital products has got to be one of the very best. And it's certainly one of my favorites.


It gives you so many of the advantages of making money online–the flexibility, the huge potential for profit etc.–without a lot of the disadvantages that can come when you're selling physical products or services.


Now of course selling physical products or services can be amazing businesses as well.


But my personal favorite, and the one that I really think is the best in a lot of ways, is selling digital products.


I also know that it can be intimidating to get started with, and I think that's one of the biggest things holding people back. They just don't really know what the process needs to look like. It feels like it's very complicated.


But it doesn’t have to be. Which is why I’m sharing seven steps to creating and selling a digital product so you can see how simple it can really be.


Listen to the full episode to hear:


  • What the substance of a digital product really is
  • Why you should always start with the minimum viable product
  • When you might need to hire an editor
  • Pros and cons of using a third party platform versus your own website to sell your product
  • Why you want to keep your price point low when you’re just starting out


Learn more about Gillian:

]]> No EP 133: 8 Digital Products That Can Earn You At Least $100/day 133 133 EP 133: 8 Digital Products That Can Earn You At Least $100/day full http://www.blubrry.com/worklessearnmore/89057207/ep-133-8-digital-products-that-can-earn-you-at-least-100day/ https://share.transistor.fm/s/bee6fa14 I’m a huge fan of digital products.


I talk about courses a lot of the time, because they’re what have allowed me to earn passive income online, enabling me the flexibility in my schedule so that I can work from home, homeschool my kids, and enjoy a really nice lifestyle.


But while I love online courses and I think they’re an incredible opportunity, they do take a lot of time and effort to create and market.


So today, I’m going to share with you eight digital product ideas that still have really good earning potential, but are a lot simpler to create and market.


Listen to the full episode to hear:


  • How you can use smaller scale, lower-priced workshops and products to earn money
  • Ideas for passive income if you have an eye for art or design
  • How to use your software or platform skills to earn passive income


Learn more about Gillian:

]]> I’m a huge fan of digital products.


I talk about courses a lot of the time, because they’re what have allowed me to earn passive income online, enabling me the flexibility in my schedule so that I can work from home, homeschool my kids, and enjoy a really nice lifestyle.


But while I love online courses and I think they’re an incredible opportunity, they do take a lot of time and effort to create and market.


So today, I’m going to share with you eight digital product ideas that still have really good earning potential, but are a lot simpler to create and market.


Listen to the full episode to hear:


  • How you can use smaller scale, lower-priced workshops and products to earn money
  • Ideas for passive income if you have an eye for art or design
  • How to use your software or platform skills to earn passive income


Learn more about Gillian:

]]> Mon, 05 Sep 2022 03:00:00 -0400 Gillian Perkins Gillian Perkins 960 I’m a huge fan of digital products.


I talk about courses a lot of the time, because they’re what have allowed me to earn passive income online, enabling me the flexibility in my schedule so that I can work from home, homeschool my kids, and enjoy a really nice lifestyle.


But while I love online courses and I think they’re an incredible opportunity, they do take a lot of time and effort to create and market.


So today, I’m going to share with you eight digital product ideas that still have really good earning potential, but are a lot simpler to create and market.


Listen to the full episode to hear:


  • How you can use smaller scale, lower-priced workshops and products to earn money
  • Ideas for passive income if you have an eye for art or design
  • How to use your software or platform skills to earn passive income


Learn more about Gillian:

]]> No EP 132: Can't pick a niche? Do this instead. 132 132 EP 132: Can't pick a niche? Do this instead. full http://www.blubrry.com/worklessearnmore/88805157/ep-132-cant-pick-a-niche-do-this-instead/ https://share.transistor.fm/s/a4780713 You’ve probably heard that when you’re starting your business it’s super important to pick a niche, the more specific the better.


If you want to grow your business and your brand, it’s better to be a big fish in a small pond, right?


But if you’ve tried to follow this advice and found yourself feeling frustrated and pigeon-holed, you’re not alone.


A lot of people struggle with this when they’re first starting their online business. I know I did. And I regularly talk to people inside Startup Society and other programs we run who are going through it too.


So what do you do?


Today I’m going to share what the process of choosing a niche really looks like and help you take some of the stress and pressure out of it so you can build your business.


Listen to the full episode to hear:

  • How niche means different things to different people
  • The differences between industry, value, and niche
  • Why you probably won’t really develop your niche until you’ve already worked with lots of customers
  • The two biggest mistakes people make when choosing a niche


Learn more about Gillian:

]]> You’ve probably heard that when you’re starting your business it’s super important to pick a niche, the more specific the better.


If you want to grow your business and your brand, it’s better to be a big fish in a small pond, right?


But if you’ve tried to follow this advice and found yourself feeling frustrated and pigeon-holed, you’re not alone.


A lot of people struggle with this when they’re first starting their online business. I know I did. And I regularly talk to people inside Startup Society and other programs we run who are going through it too.


So what do you do?


Today I’m going to share what the process of choosing a niche really looks like and help you take some of the stress and pressure out of it so you can build your business.


Listen to the full episode to hear:

  • How niche means different things to different people
  • The differences between industry, value, and niche
  • Why you probably won’t really develop your niche until you’ve already worked with lots of customers
  • The two biggest mistakes people make when choosing a niche


Learn more about Gillian:

]]> Mon, 29 Aug 2022 03:00:00 -0400 Gillian Perkins Gillian Perkins 1061 You’ve probably heard that when you’re starting your business it’s super important to pick a niche, the more specific the better.


If you want to grow your business and your brand, it’s better to be a big fish in a small pond, right?


But if you’ve tried to follow this advice and found yourself feeling frustrated and pigeon-holed, you’re not alone.


A lot of people struggle with this when they’re first starting their online business. I know I did. And I regularly talk to people inside Startup Society and other programs we run who are going through it too.


So what do you do?


Today I’m going to share what the process of choosing a niche really looks like and help you take some of the stress and pressure out of it so you can build your business.


Listen to the full episode to hear:

  • How niche means different things to different people
  • The differences between industry, value, and niche
  • Why you probably won’t really develop your niche until you’ve already worked with lots of customers
  • The two biggest mistakes people make when choosing a niche


Learn more about Gillian:

]]> No EP 131: How to Decide What Business to Start 131 131 EP 131: How to Decide What Business to Start full http://www.blubrry.com/worklessearnmore/88639255/ep-131-how-to-decide-what-business-to-start/ https://share.transistor.fm/s/65087cae If you want to start your own business, the very first, most important part of the process is just deciding what business you want to start.


You can’t move forward, and you can’t begin to grow your business at all until you make that crucial decision.


So in today’s episode, I’m going to share with you exactly how you can make that decision, whether you’re stuck because you have too many ideas and you just can’t choose, or if you’re stuck because you don’t have enough ideas.


Listen to the full episode to hear:

  • The three different kinds of businesses you could start
  • Three lists to brainstorm business ideas
  • Three ways to score your ideas and narrow down your list
  • Why you need to have an idea of what a day in the life of your business would be like


Learn more about Gillian:


Resources:


]]> If you want to start your own business, the very first, most important part of the process is just deciding what business you want to start.


You can’t move forward, and you can’t begin to grow your business at all until you make that crucial decision.


So in today’s episode, I’m going to share with you exactly how you can make that decision, whether you’re stuck because you have too many ideas and you just can’t choose, or if you’re stuck because you don’t have enough ideas.


Listen to the full episode to hear:

  • The three different kinds of businesses you could start
  • Three lists to brainstorm business ideas
  • Three ways to score your ideas and narrow down your list
  • Why you need to have an idea of what a day in the life of your business would be like


Learn more about Gillian:


Resources:


]]> Mon, 22 Aug 2022 03:00:00 -0400 Gillian Perkins Gillian Perkins 850 If you want to start your own business, the very first, most important part of the process is just deciding what business you want to start.


You can’t move forward, and you can’t begin to grow your business at all until you make that crucial decision.


So in today’s episode, I’m going to share with you exactly how you can make that decision, whether you’re stuck because you have too many ideas and you just can’t choose, or if you’re stuck because you don’t have enough ideas.


Listen to the full episode to hear:

  • The three different kinds of businesses you could start
  • Three lists to brainstorm business ideas
  • Three ways to score your ideas and narrow down your list
  • Why you need to have an idea of what a day in the life of your business would be like


Learn more about Gillian:


Resources:


]]> No EP 130: 6 Things You Must Do Before Launching Your Business 130 130 EP 130: 6 Things You Must Do Before Launching Your Business full http://www.blubrry.com/worklessearnmore/88398815/ep-130-6-things-you-must-do-before-launching-your-business/ https://share.transistor.fm/s/a7843d46 Last month, I was teaching a class about how to start a business. And even though most of the participants hadn’t yet started their businesses, all of them had worked on the branding for their business.


So even though they hadn’t done almost any of the other steps of setting up their business to make it legal or to start making money, they’d designed their branding.


Of course we get really excited by new ideas and want to start doing things that feel satisfying and that we can see right away.


But when you’re starting a business, the things you can see aren’t necessarily the most important. And there are a lot of things behind the scenes that we have to do before we can actually start a business.


Today, I’m covering six practical things you have to do before you can start your business.


Listen to the full episode to hear:


  • Two places you need to register your business
  • How to start handling your business finances
  • Why you should create a separate email account just for your business
  • Why you have to validate your business idea before you invest time, energy, and money
  • The simple marketing plan you need to start generating leads


Learn more about Gillian:

]]> Last month, I was teaching a class about how to start a business. And even though most of the participants hadn’t yet started their businesses, all of them had worked on the branding for their business.


So even though they hadn’t done almost any of the other steps of setting up their business to make it legal or to start making money, they’d designed their branding.


Of course we get really excited by new ideas and want to start doing things that feel satisfying and that we can see right away.


But when you’re starting a business, the things you can see aren’t necessarily the most important. And there are a lot of things behind the scenes that we have to do before we can actually start a business.


Today, I’m covering six practical things you have to do before you can start your business.


Listen to the full episode to hear:


  • Two places you need to register your business
  • How to start handling your business finances
  • Why you should create a separate email account just for your business
  • Why you have to validate your business idea before you invest time, energy, and money
  • The simple marketing plan you need to start generating leads


Learn more about Gillian:

]]> Mon, 15 Aug 2022 03:00:00 -0400 Gillian Perkins Gillian Perkins 951 Last month, I was teaching a class about how to start a business. And even though most of the participants hadn’t yet started their businesses, all of them had worked on the branding for their business.


So even though they hadn’t done almost any of the other steps of setting up their business to make it legal or to start making money, they’d designed their branding.


Of course we get really excited by new ideas and want to start doing things that feel satisfying and that we can see right away.


But when you’re starting a business, the things you can see aren’t necessarily the most important. And there are a lot of things behind the scenes that we have to do before we can actually start a business.


Today, I’m covering six practical things you have to do before you can start your business.


Listen to the full episode to hear:


  • Two places you need to register your business
  • How to start handling your business finances
  • Why you should create a separate email account just for your business
  • Why you have to validate your business idea before you invest time, energy, and money
  • The simple marketing plan you need to start generating leads


Learn more about Gillian:

]]> No EP 129: The Ultimate Guide to Getting Started with SEO and Ranking on Google with Brandon Gaille of RankIQ 129 129 EP 129: The Ultimate Guide to Getting Started with SEO and Ranking on Google with Brandon Gaille of RankIQ full http://www.blubrry.com/worklessearnmore/88267416/ep-129-the-ultimate-guide-to-getting-started-with-seo-and-ranking-on-google-with-brandon-gaille-of-rankiq/ https://share.transistor.fm/s/2d2cdfb5 To make money with your business, you need to make sales. To make sales, you need leads. But where do you get those leads?


One of the most popular places on the planet to get leads is through traffic from Google. 


That traffic is usually directed to content on your site, which makes Google SEO one of the most common aspects of a content marketing strategy.


But Google SEO can be complicated and you might have questions about what it is, how it works, and how to get your content to rank, especially if you’re just getting started.


Today I’m talking to Brandon Gaille about how to get started with Google SEO, what your first steps should be, and how to build a system for getting your content to rank on Google, so you can tap into that source of leads.


Brandon Gaille is an SEO expert who has been studying Google SEO for well over 10 years. He’s also the founder of Rank IQ, one of the top SEO tools on the market. He hosts the popular podcast, The Blogging Millionaire, where he teaches SEO strategies to over 20,000 bloggers.



Listen to the full episode to hear:


  • Why keyword research is the foundation of your content strategy
  • How to use AI tools to generate post topics
  • Tips for optimizing your content
  • How to get backlinks to your site
  • How often you should be posting


Learn more about Brandon Gaille:


Learn more about Gillian:


Resources:


]]> To make money with your business, you need to make sales. To make sales, you need leads. But where do you get those leads?


One of the most popular places on the planet to get leads is through traffic from Google. 


That traffic is usually directed to content on your site, which makes Google SEO one of the most common aspects of a content marketing strategy.


But Google SEO can be complicated and you might have questions about what it is, how it works, and how to get your content to rank, especially if you’re just getting started.


Today I’m talking to Brandon Gaille about how to get started with Google SEO, what your first steps should be, and how to build a system for getting your content to rank on Google, so you can tap into that source of leads.


Brandon Gaille is an SEO expert who has been studying Google SEO for well over 10 years. He’s also the founder of Rank IQ, one of the top SEO tools on the market. He hosts the popular podcast, The Blogging Millionaire, where he teaches SEO strategies to over 20,000 bloggers.



Listen to the full episode to hear:


  • Why keyword research is the foundation of your content strategy
  • How to use AI tools to generate post topics
  • Tips for optimizing your content
  • How to get backlinks to your site
  • How often you should be posting


Learn more about Brandon Gaille:


Learn more about Gillian:


Resources:


]]> Mon, 08 Aug 2022 03:00:00 -0400 Gillian Perkins Gillian Perkins 2941 To make money with your business, you need to make sales. To make sales, you need leads. But where do you get those leads?


One of the most popular places on the planet to get leads is through traffic from Google. 


That traffic is usually directed to content on your site, which makes Google SEO one of the most common aspects of a content marketing strategy.


But Google SEO can be complicated and you might have questions about what it is, how it works, and how to get your content to rank, especially if you’re just getting started.


Today I’m talking to Brandon Gaille about how to get started with Google SEO, what your first steps should be, and how to build a system for getting your content to rank on Google, so you can tap into that source of leads.


Brandon Gaille is an SEO expert who has been studying Google SEO for well over 10 years. He’s also the founder of Rank IQ, one of the top SEO tools on the market. He hosts the popular podcast, The Blogging Millionaire, where he teaches SEO strategies to over 20,000 bloggers.



Listen to the full episode to hear:


  • Why keyword research is the foundation of your content strategy
  • How to use AI tools to generate post topics
  • Tips for optimizing your content
  • How to get backlinks to your site
  • How often you should be posting


Learn more about Brandon Gaille:


Learn more about Gillian:


Resources:


]]> No EP 128: What to Focus On When You're Just Starting Out 128 128 EP 128: What to Focus On When You're Just Starting Out full http://www.blubrry.com/worklessearnmore/88064760/ep-128-what-to-focus-on-when-youre-just-starting-out/ https://share.transistor.fm/s/c42c565f When I was first trying to get my business started, I spent a lot of time watching YouTube videos about how to start an online business and about business strategies.


I also listened to podcasts, read blog posts, and subscribed to dozens of newsletters.


I was hungry for advice about how to get my business started and making money.


I got a ton of advice from mentors from afar during that phase, and I appreciate what I was able to learn.


But the problem with taking in all of that information and advice is that you get so many different ideas about what you could be working on or what you should be working on, it can make it really difficult to know what you should really be focusing on when you’re first starting out.


Today, I’m giving my best advice for what made a difference, what was a distraction, and what you really need to focus on when you’re getting your online business going.



Listen to the full episode to hear:


  • Why you need to make decisions and stick to them
  • How to streamline your branding so it doesn’t eat up your time
  • Why quality content is more important than being everywhere at once
  • Why making your first sales has to be your primary focus



Learn more about Gillian:

]]> When I was first trying to get my business started, I spent a lot of time watching YouTube videos about how to start an online business and about business strategies.


I also listened to podcasts, read blog posts, and subscribed to dozens of newsletters.


I was hungry for advice about how to get my business started and making money.


I got a ton of advice from mentors from afar during that phase, and I appreciate what I was able to learn.


But the problem with taking in all of that information and advice is that you get so many different ideas about what you could be working on or what you should be working on, it can make it really difficult to know what you should really be focusing on when you’re first starting out.


Today, I’m giving my best advice for what made a difference, what was a distraction, and what you really need to focus on when you’re getting your online business going.



Listen to the full episode to hear:


  • Why you need to make decisions and stick to them
  • How to streamline your branding so it doesn’t eat up your time
  • Why quality content is more important than being everywhere at once
  • Why making your first sales has to be your primary focus



Learn more about Gillian:

]]> Mon, 01 Aug 2022 03:00:00 -0400 Gillian Perkins Gillian Perkins 838 When I was first trying to get my business started, I spent a lot of time watching YouTube videos about how to start an online business and about business strategies.


I also listened to podcasts, read blog posts, and subscribed to dozens of newsletters.


I was hungry for advice about how to get my business started and making money.


I got a ton of advice from mentors from afar during that phase, and I appreciate what I was able to learn.


But the problem with taking in all of that information and advice is that you get so many different ideas about what you could be working on or what you should be working on, it can make it really difficult to know what you should really be focusing on when you’re first starting out.


Today, I’m giving my best advice for what made a difference, what was a distraction, and what you really need to focus on when you’re getting your online business going.



Listen to the full episode to hear:


  • Why you need to make decisions and stick to them
  • How to streamline your branding so it doesn’t eat up your time
  • Why quality content is more important than being everywhere at once
  • Why making your first sales has to be your primary focus



Learn more about Gillian:

]]> No EP 127: How to Start Your Own Business and Make It Legal 127 127 EP 127: How to Start Your Own Business and Make It Legal full http://www.blubrry.com/worklessearnmore/87855827/ep-127-how-to-start-your-own-business-and-make-it-legal/ https://share.transistor.fm/s/810d407e The other day, I was talking to my sister-in-law, who wants to start a business as a wedding planner.


She already has a lot of experience doing it for free, but the prospect of making it official and legal so she can get paying clients is overwhelming her, so she hasn’t taken those steps yet.


And I know she’s not alone.


A lot of people who want to start a business feel the same way. They’re overwhelmed by the things they need to do, or they feel like they don’t even know what they’re supposed to do, so they feel overwhelmed by the unknown.


If that’s you, keep listening. Because today, I’m going to break down seven basic, but necessary, steps to make your business official.


Listen to the full episode to hear:


  • Why you don’t need an official business plan to get the process started
  • The first step to making your business legally official
  • What you need for taxes and finances
  • Why branding your business matters



Learn more about Gillian:


Resources:


]]> The other day, I was talking to my sister-in-law, who wants to start a business as a wedding planner.


She already has a lot of experience doing it for free, but the prospect of making it official and legal so she can get paying clients is overwhelming her, so she hasn’t taken those steps yet.


And I know she’s not alone.


A lot of people who want to start a business feel the same way. They’re overwhelmed by the things they need to do, or they feel like they don’t even know what they’re supposed to do, so they feel overwhelmed by the unknown.


If that’s you, keep listening. Because today, I’m going to break down seven basic, but necessary, steps to make your business official.


Listen to the full episode to hear:


  • Why you don’t need an official business plan to get the process started
  • The first step to making your business legally official
  • What you need for taxes and finances
  • Why branding your business matters



Learn more about Gillian:


Resources:


]]> Mon, 25 Jul 2022 03:00:00 -0400 Gillian Perkins Gillian Perkins 1228 The other day, I was talking to my sister-in-law, who wants to start a business as a wedding planner.


She already has a lot of experience doing it for free, but the prospect of making it official and legal so she can get paying clients is overwhelming her, so she hasn’t taken those steps yet.


And I know she’s not alone.


A lot of people who want to start a business feel the same way. They’re overwhelmed by the things they need to do, or they feel like they don’t even know what they’re supposed to do, so they feel overwhelmed by the unknown.


If that’s you, keep listening. Because today, I’m going to break down seven basic, but necessary, steps to make your business official.


Listen to the full episode to hear:


  • Why you don’t need an official business plan to get the process started
  • The first step to making your business legally official
  • What you need for taxes and finances
  • Why branding your business matters



Learn more about Gillian:


Resources:


]]> No EP 126: 7 Passive Income Ideas That Easily Make $200 a Day 126 126 EP 126: 7 Passive Income Ideas That Easily Make $200 a Day full http://www.blubrry.com/worklessearnmore/87610456/ep-126-7-passive-income-ideas-that-easily-make-200-a-day/ https://share.transistor.fm/s/3aba31bc The initial appeal of passive income is to make money without any effort.


But with a greater understanding of what passive income is and how it really works, you can get a more realistic idea of the power and potential of this alternative way of earning a living.


It’s not necessarily an easy way to get rich, but instead a strategic way to diversify your income and create greater financial freedom.


But creating streams of passive income does take effort. Quite a lot, in fact. But the long term gains will make that effort worth it.


What’s the best way to earn passive income?


Should you sell courses, publish a book, set up a drop shipping website, start a membership program? Or even build a business and sell it? Or simply invest your savings into an existing business or dividend-earning stocks?


Today, we’re looking at seven of the best passive income options. These are all strategies that are easy to get started and proven to be able to earn at least $200 every day.


Listen to the full episode to hear:


  • Three key elements to a successful membership site
  • How you can earn money from a YouTube channel
  • How to earn money from your blog or podcast
  • Two ways to stand out and make money in the creator economy
  • Why layering your strategies leads to the best results



Learn more about Gillian:

]]> The initial appeal of passive income is to make money without any effort.


But with a greater understanding of what passive income is and how it really works, you can get a more realistic idea of the power and potential of this alternative way of earning a living.


It’s not necessarily an easy way to get rich, but instead a strategic way to diversify your income and create greater financial freedom.


But creating streams of passive income does take effort. Quite a lot, in fact. But the long term gains will make that effort worth it.


What’s the best way to earn passive income?


Should you sell courses, publish a book, set up a drop shipping website, start a membership program? Or even build a business and sell it? Or simply invest your savings into an existing business or dividend-earning stocks?


Today, we’re looking at seven of the best passive income options. These are all strategies that are easy to get started and proven to be able to earn at least $200 every day.


Listen to the full episode to hear:


  • Three key elements to a successful membership site
  • How you can earn money from a YouTube channel
  • How to earn money from your blog or podcast
  • Two ways to stand out and make money in the creator economy
  • Why layering your strategies leads to the best results



Learn more about Gillian:

]]> Mon, 18 Jul 2022 03:00:00 -0400 Gillian Perkins Gillian Perkins 1414 The initial appeal of passive income is to make money without any effort.


But with a greater understanding of what passive income is and how it really works, you can get a more realistic idea of the power and potential of this alternative way of earning a living.


It’s not necessarily an easy way to get rich, but instead a strategic way to diversify your income and create greater financial freedom.


But creating streams of passive income does take effort. Quite a lot, in fact. But the long term gains will make that effort worth it.


What’s the best way to earn passive income?


Should you sell courses, publish a book, set up a drop shipping website, start a membership program? Or even build a business and sell it? Or simply invest your savings into an existing business or dividend-earning stocks?


Today, we’re looking at seven of the best passive income options. These are all strategies that are easy to get started and proven to be able to earn at least $200 every day.


Listen to the full episode to hear:


  • Three key elements to a successful membership site
  • How you can earn money from a YouTube channel
  • How to earn money from your blog or podcast
  • Two ways to stand out and make money in the creator economy
  • Why layering your strategies leads to the best results



Learn more about Gillian:

]]> No EP 125: How to Turn Your Knowledge into an Online Business 125 125 EP 125: How to Turn Your Knowledge into an Online Business full http://www.blubrry.com/worklessearnmore/87398535/ep-125-how-to-turn-your-knowledge-into-an-online-business/ https://share.transistor.fm/s/e4e5a2cc These days, there are so many ways to monetize your knowledge.


You could write a book or an ebook. You could create a course that people can go through at their own pace. Or you could run a live program where you guide people through the material and help them apply it. You could provide coaching or consulting or even a service where you use your knowledge to help others.


Over the last five years or so, I've monetized my knowledge in almost all of these different ways. And some of them took a lot of effort and time and didn't pay very well. And then others have been extremely profitable.


So today I wanted to share with you what has worked best for me and has allowed me to build the multi six figure information business that I run today, and also what I would recommend someone do if they’re interested in getting started in the information industry.


Listen to the full episode to hear:


  • The first two steps to turning your knowledge into a business
  • The research questions you need to ask when you’re developing your idea
  • Why you need to sell your product before you create it
  • How to go small to make sales
  • The two sides of automating your business 



Learn more about Gillian:


Resources:

]]> These days, there are so many ways to monetize your knowledge.


You could write a book or an ebook. You could create a course that people can go through at their own pace. Or you could run a live program where you guide people through the material and help them apply it. You could provide coaching or consulting or even a service where you use your knowledge to help others.


Over the last five years or so, I've monetized my knowledge in almost all of these different ways. And some of them took a lot of effort and time and didn't pay very well. And then others have been extremely profitable.


So today I wanted to share with you what has worked best for me and has allowed me to build the multi six figure information business that I run today, and also what I would recommend someone do if they’re interested in getting started in the information industry.


Listen to the full episode to hear:


  • The first two steps to turning your knowledge into a business
  • The research questions you need to ask when you’re developing your idea
  • Why you need to sell your product before you create it
  • How to go small to make sales
  • The two sides of automating your business 



Learn more about Gillian:


Resources:

]]> Mon, 11 Jul 2022 03:00:00 -0400 Gillian Perkins Gillian Perkins 1143 These days, there are so many ways to monetize your knowledge.


You could write a book or an ebook. You could create a course that people can go through at their own pace. Or you could run a live program where you guide people through the material and help them apply it. You could provide coaching or consulting or even a service where you use your knowledge to help others.


Over the last five years or so, I've monetized my knowledge in almost all of these different ways. And some of them took a lot of effort and time and didn't pay very well. And then others have been extremely profitable.


So today I wanted to share with you what has worked best for me and has allowed me to build the multi six figure information business that I run today, and also what I would recommend someone do if they’re interested in getting started in the information industry.


Listen to the full episode to hear:


  • The first two steps to turning your knowledge into a business
  • The research questions you need to ask when you’re developing your idea
  • Why you need to sell your product before you create it
  • How to go small to make sales
  • The two sides of automating your business 



Learn more about Gillian:


Resources:

]]> No EP 124: The Ultimate Beginner’s Guide for Making PASSIVE INCOME 124 124 EP 124: The Ultimate Beginner’s Guide for Making PASSIVE INCOME full http://www.blubrry.com/worklessearnmore/87189119/ep-124-the-ultimate-beginners-guide-for-making-passive-income/ https://share.transistor.fm/s/1a143047 Ever since people started lending other people money thousands of years ago, it's been possible to earn passive income.


But things have changed a lot over the centuries and they’re changing all the time now as technology advances.


That means there are so many different ways you can earn passive income beyond the old fashioned way of collecting interest on a loan.


So how does passive income work nowadays?


It can sound too good to be true. It sounds like making something out of nothing. And a quick google will pull up hundreds of stories of people who say they’ve been wildly successful at it.


So how do you know what’s real?


Here’s the reality. We’re not creating something out of nothing. We are investing time or money into creating this stream of passive income for the future.


Let’s dig into what that really means.


Listen to the full episode to hear:


  • What passive income means at its most basic in the real world
  • Why passive income is never passive to start out with
  • How to weigh effort versus return and risk versus reward when investing time and money
  • Five steps to starting a passive income stream



Learn more about Gillian:

]]> Ever since people started lending other people money thousands of years ago, it's been possible to earn passive income.


But things have changed a lot over the centuries and they’re changing all the time now as technology advances.


That means there are so many different ways you can earn passive income beyond the old fashioned way of collecting interest on a loan.


So how does passive income work nowadays?


It can sound too good to be true. It sounds like making something out of nothing. And a quick google will pull up hundreds of stories of people who say they’ve been wildly successful at it.


So how do you know what’s real?


Here’s the reality. We’re not creating something out of nothing. We are investing time or money into creating this stream of passive income for the future.


Let’s dig into what that really means.


Listen to the full episode to hear:


  • What passive income means at its most basic in the real world
  • Why passive income is never passive to start out with
  • How to weigh effort versus return and risk versus reward when investing time and money
  • Five steps to starting a passive income stream



Learn more about Gillian:

]]> Mon, 04 Jul 2022 03:00:00 -0400 Gillian Perkins Gillian Perkins 1309 Ever since people started lending other people money thousands of years ago, it's been possible to earn passive income.


But things have changed a lot over the centuries and they’re changing all the time now as technology advances.


That means there are so many different ways you can earn passive income beyond the old fashioned way of collecting interest on a loan.


So how does passive income work nowadays?


It can sound too good to be true. It sounds like making something out of nothing. And a quick google will pull up hundreds of stories of people who say they’ve been wildly successful at it.


So how do you know what’s real?


Here’s the reality. We’re not creating something out of nothing. We are investing time or money into creating this stream of passive income for the future.


Let’s dig into what that really means.


Listen to the full episode to hear:


  • What passive income means at its most basic in the real world
  • Why passive income is never passive to start out with
  • How to weigh effort versus return and risk versus reward when investing time and money
  • Five steps to starting a passive income stream



Learn more about Gillian:

]]> No EP 123: How to Successfully Sell Your First Course with Jess Catorc from Teachable 123 123 EP 123: How to Successfully Sell Your First Course with Jess Catorc from Teachable full http://www.blubrry.com/worklessearnmore/87007232/ep-123-how-to-successfully-sell-your-first-course-with-jess-catorc-from-teachable/ https://share.transistor.fm/s/003ab89c If you are thinking about creating your first course, this is the episode for you.


From generating leads with no audience or a small audience to launch strategies to pricing to turning your leads into paying, satisfied customers, I’m going to cover it all with Jess Catorc from Teachable.


Teachable is a course hosting platform that has been around for nearly a decade and has worked with thousands upon thousands of course creators. They’ve got the data, the tools, and the expertise to help make your course a success, and Jess is a major part of that.


Jess is an award-winning brand strategist and leads Launch Creator Initiatives at Teachable. She’s been featured in Forbes, Entrepreneur, ABC television network, and has spent the last 8+ years working with creators and startups to expand their reach and revenue online in the Creator Economy. 



Listen to the full episode to hear:


  • How to collaborate to grow your audience
  • Why using lead magnets and microproducts helps you validate your course idea
  • Why your first launch is about collecting data on what works
  • How to build a simple sales funnel
  • What you need to consider when you’re pricing your course



Learn more about Jess Catorc:


Learn more about Gillian:

]]> If you are thinking about creating your first course, this is the episode for you.


From generating leads with no audience or a small audience to launch strategies to pricing to turning your leads into paying, satisfied customers, I’m going to cover it all with Jess Catorc from Teachable.


Teachable is a course hosting platform that has been around for nearly a decade and has worked with thousands upon thousands of course creators. They’ve got the data, the tools, and the expertise to help make your course a success, and Jess is a major part of that.


Jess is an award-winning brand strategist and leads Launch Creator Initiatives at Teachable. She’s been featured in Forbes, Entrepreneur, ABC television network, and has spent the last 8+ years working with creators and startups to expand their reach and revenue online in the Creator Economy. 



Listen to the full episode to hear:


  • How to collaborate to grow your audience
  • Why using lead magnets and microproducts helps you validate your course idea
  • Why your first launch is about collecting data on what works
  • How to build a simple sales funnel
  • What you need to consider when you’re pricing your course



Learn more about Jess Catorc:


Learn more about Gillian:

]]> Mon, 27 Jun 2022 03:00:00 -0400 Gillian Perkins Gillian Perkins 3346 If you are thinking about creating your first course, this is the episode for you.


From generating leads with no audience or a small audience to launch strategies to pricing to turning your leads into paying, satisfied customers, I’m going to cover it all with Jess Catorc from Teachable.


Teachable is a course hosting platform that has been around for nearly a decade and has worked with thousands upon thousands of course creators. They’ve got the data, the tools, and the expertise to help make your course a success, and Jess is a major part of that.


Jess is an award-winning brand strategist and leads Launch Creator Initiatives at Teachable. She’s been featured in Forbes, Entrepreneur, ABC television network, and has spent the last 8+ years working with creators and startups to expand their reach and revenue online in the Creator Economy. 



Listen to the full episode to hear:


  • How to collaborate to grow your audience
  • Why using lead magnets and microproducts helps you validate your course idea
  • Why your first launch is about collecting data on what works
  • How to build a simple sales funnel
  • What you need to consider when you’re pricing your course



Learn more about Jess Catorc:


Learn more about Gillian:

]]> No EP 122: My Content Repurposing Strategy (NOT What You Think) 122 122 EP 122: My Content Repurposing Strategy (NOT What You Think) full http://www.blubrry.com/worklessearnmore/86812963/ep-122-my-content-repurposing-strategy-not-what-you-think/ https://share.transistor.fm/s/0c2a3de9 If you’ve heard people talking about repurposing content, you’re probably heard something like this:


Plan and film one video, then edit it and turn it into 8, 9, 10 pieces of content! One video turns into a YouTube video, a podcast, a blog post, social media posts, a newsletter, and more! 


The gurus will tell you this is a smart, time-saving way to multiply your efforts so you can show up everywhere online.


Sounds great, right?


The only problem is, it doesn’t work.


Which is why today I’m sharing my content repurposing strategy that makes effective use of my content and my time.



Listen to the full episode to hear:


  • Why posts from standard repurposing advice fall flat
  • How I create content that works for multiple platforms based on my YouTube videos
  • Why promoting your content isn’t the same as repurposing it


Learn more about Gillian:

]]> If you’ve heard people talking about repurposing content, you’re probably heard something like this:


Plan and film one video, then edit it and turn it into 8, 9, 10 pieces of content! One video turns into a YouTube video, a podcast, a blog post, social media posts, a newsletter, and more! 


The gurus will tell you this is a smart, time-saving way to multiply your efforts so you can show up everywhere online.


Sounds great, right?


The only problem is, it doesn’t work.


Which is why today I’m sharing my content repurposing strategy that makes effective use of my content and my time.



Listen to the full episode to hear:


  • Why posts from standard repurposing advice fall flat
  • How I create content that works for multiple platforms based on my YouTube videos
  • Why promoting your content isn’t the same as repurposing it


Learn more about Gillian:

]]> Mon, 20 Jun 2022 03:00:00 -0400 Gillian Perkins Gillian Perkins 671 If you’ve heard people talking about repurposing content, you’re probably heard something like this:


Plan and film one video, then edit it and turn it into 8, 9, 10 pieces of content! One video turns into a YouTube video, a podcast, a blog post, social media posts, a newsletter, and more! 


The gurus will tell you this is a smart, time-saving way to multiply your efforts so you can show up everywhere online.


Sounds great, right?


The only problem is, it doesn’t work.


Which is why today I’m sharing my content repurposing strategy that makes effective use of my content and my time.



Listen to the full episode to hear:


  • Why posts from standard repurposing advice fall flat
  • How I create content that works for multiple platforms based on my YouTube videos
  • Why promoting your content isn’t the same as repurposing it


Learn more about Gillian:

]]> No EP 121: Podcasting vs YouTube: Which Makes Me More Money 121 121 EP 121: Podcasting vs YouTube: Which Makes Me More Money full http://www.blubrry.com/worklessearnmore/86443742/ep-121-podcasting-vs-youtube-which-makes-me-more-money/ https://share.transistor.fm/s/f193488e This podcast is called Work Less, Earn More and pretty much the whole premise is figuring out which activities, tasks, or projects actually make your business the most money, focusing on those, and letting go of the rest.


That way you can earn the most, with the least amount of time and effort.


And you would think that since I’m doing YouTube and this podcast, I would have figured out by now which one actually makes me more money and which one I can let go of, because they’re both pretty time-consuming.


So why do I keep doing both? And which one actually does bring in more money?


Listen to the full episode to hear:


  • A breakdown of how I make money from YouTube and the podcast
  • Why the podcast is a key piece of the customer journey, even though it has less overall traffic than YouTube



Learn more about Gillian:


]]> This podcast is called Work Less, Earn More and pretty much the whole premise is figuring out which activities, tasks, or projects actually make your business the most money, focusing on those, and letting go of the rest.


That way you can earn the most, with the least amount of time and effort.


And you would think that since I’m doing YouTube and this podcast, I would have figured out by now which one actually makes me more money and which one I can let go of, because they’re both pretty time-consuming.


So why do I keep doing both? And which one actually does bring in more money?


Listen to the full episode to hear:


  • A breakdown of how I make money from YouTube and the podcast
  • Why the podcast is a key piece of the customer journey, even though it has less overall traffic than YouTube



Learn more about Gillian:


]]> Mon, 13 Jun 2022 03:00:00 -0400 Gillian Perkins Gillian Perkins 644 This podcast is called Work Less, Earn More and pretty much the whole premise is figuring out which activities, tasks, or projects actually make your business the most money, focusing on those, and letting go of the rest.


That way you can earn the most, with the least amount of time and effort.


And you would think that since I’m doing YouTube and this podcast, I would have figured out by now which one actually makes me more money and which one I can let go of, because they’re both pretty time-consuming.


So why do I keep doing both? And which one actually does bring in more money?


Listen to the full episode to hear:


  • A breakdown of how I make money from YouTube and the podcast
  • Why the podcast is a key piece of the customer journey, even though it has less overall traffic than YouTube



Learn more about Gillian:


]]> No EP 120: Work-Life Balance | Working Mom Schedule + Routine Tips 120 120 EP 120: Work-Life Balance | Working Mom Schedule + Routine Tips full http://www.blubrry.com/worklessearnmore/86283833/ep-120-work-life-balance-working-mom-schedule-routine-tips/ https://share.transistor.fm/s/804f97dd One of the most common questions I get here and in real life is “how do you do it all?”


How do you balance your schedule as a mom who also runs a business? How do you run a business and homeschool your kids and cook meals, exercise, and, and, and?


Well, the short answer is that phrase “you can have anything but you can’t have everything.” Or to paraphrase, you can do anything, but you can’t do everything.


It really comes down to making decisions about what your real priorities are, then making judgment calls about how to actually prioritize the things that are important to you and saying no to basically everything else.


But I know a lot of you would like some more practical details of what that looks like in real life. 


So that’s what I’m sharing in this episode. I want to paint a picture of what my real days and weeks look like to help you understand how I do all this.



Listen to the full episode to hear:


  • Why I’ve chosen to budget more money for things that buy me more time
  • How I prioritize self care, and what that really means for me
  • Why keeping it simple is key
  • What a typical day in my life looks like



Learn more about Gillian:

]]> One of the most common questions I get here and in real life is “how do you do it all?”


How do you balance your schedule as a mom who also runs a business? How do you run a business and homeschool your kids and cook meals, exercise, and, and, and?


Well, the short answer is that phrase “you can have anything but you can’t have everything.” Or to paraphrase, you can do anything, but you can’t do everything.


It really comes down to making decisions about what your real priorities are, then making judgment calls about how to actually prioritize the things that are important to you and saying no to basically everything else.


But I know a lot of you would like some more practical details of what that looks like in real life. 


So that’s what I’m sharing in this episode. I want to paint a picture of what my real days and weeks look like to help you understand how I do all this.



Listen to the full episode to hear:


  • Why I’ve chosen to budget more money for things that buy me more time
  • How I prioritize self care, and what that really means for me
  • Why keeping it simple is key
  • What a typical day in my life looks like



Learn more about Gillian:

]]> Mon, 06 Jun 2022 03:00:00 -0400 Gillian Perkins Gillian Perkins 1269 One of the most common questions I get here and in real life is “how do you do it all?”


How do you balance your schedule as a mom who also runs a business? How do you run a business and homeschool your kids and cook meals, exercise, and, and, and?


Well, the short answer is that phrase “you can have anything but you can’t have everything.” Or to paraphrase, you can do anything, but you can’t do everything.


It really comes down to making decisions about what your real priorities are, then making judgment calls about how to actually prioritize the things that are important to you and saying no to basically everything else.


But I know a lot of you would like some more practical details of what that looks like in real life. 


So that’s what I’m sharing in this episode. I want to paint a picture of what my real days and weeks look like to help you understand how I do all this.



Listen to the full episode to hear:


  • Why I’ve chosen to budget more money for things that buy me more time
  • How I prioritize self care, and what that really means for me
  • Why keeping it simple is key
  • What a typical day in my life looks like



Learn more about Gillian:

]]> No REPLAY EP 76: How to Start a Freelancing Career and Land Your First Clients with Jay Clouse 120 120 REPLAY EP 76: How to Start a Freelancing Career and Land Your First Clients with Jay Clouse bonus http://www.blubrry.com/worklessearnmore/86070675/replay-ep-76-how-to-start-a-freelancing-career-and-land-your-first-clients-with-jay-clouse/ https://share.transistor.fm/s/52cb8628 In the last few episodes, we’ve been talking about how to find and land your first clients in your online business. So today, we’re replaying an interview with Jay Clouse about how to start a freelancing career.


More people than ever before are taking the leap to work for themselves.


There are a lot of potential upsides. A flexible schedule. Freedom of choice in who you work with and what you work on. Security. And of course, no limit on your potential earnings.


But most people are also painfully aware of the challenges of getting started.


Is your personality a good fit for freelance work? What business should you start? Will anyone even want to hire you? And how can you find your first client? 


To help you answer those questions and more, today on the podcast I’m bringing you Jay Clouse. 


Jay is the founder of Freelancing School and the Unreal Collective, and his speciality is helping people make that transition from creative-stuck-in-a-day-job to freelancer, then from freelancer to CEO.



Listen to the full episode to hear:


  • How Jay’s career evolved from startup cofounder to product management to freelance service provider and beyond
  • A mindset shift around work, employment and compensation that will expand how you think about contract work
  • The relationship of leadership, expectation setting, expertise and pricing
  • Steps for building your freelance portfolio


Learn more about Jay Clouse:



Learn more about Gillian:


Resources:


]]> In the last few episodes, we’ve been talking about how to find and land your first clients in your online business. So today, we’re replaying an interview with Jay Clouse about how to start a freelancing career.


More people than ever before are taking the leap to work for themselves.


There are a lot of potential upsides. A flexible schedule. Freedom of choice in who you work with and what you work on. Security. And of course, no limit on your potential earnings.


But most people are also painfully aware of the challenges of getting started.


Is your personality a good fit for freelance work? What business should you start? Will anyone even want to hire you? And how can you find your first client? 


To help you answer those questions and more, today on the podcast I’m bringing you Jay Clouse. 


Jay is the founder of Freelancing School and the Unreal Collective, and his speciality is helping people make that transition from creative-stuck-in-a-day-job to freelancer, then from freelancer to CEO.



Listen to the full episode to hear:


  • How Jay’s career evolved from startup cofounder to product management to freelance service provider and beyond
  • A mindset shift around work, employment and compensation that will expand how you think about contract work
  • The relationship of leadership, expectation setting, expertise and pricing
  • Steps for building your freelance portfolio


Learn more about Jay Clouse:



Learn more about Gillian:


Resources:


]]> Mon, 30 May 2022 03:00:00 -0400 Gillian Perkins Gillian Perkins 2554 In the last few episodes, we’ve been talking about how to find and land your first clients in your online business. So today, we’re replaying an interview with Jay Clouse about how to start a freelancing career.


More people than ever before are taking the leap to work for themselves.


There are a lot of potential upsides. A flexible schedule. Freedom of choice in who you work with and what you work on. Security. And of course, no limit on your potential earnings.


But most people are also painfully aware of the challenges of getting started.


Is your personality a good fit for freelance work? What business should you start? Will anyone even want to hire you? And how can you find your first client? 


To help you answer those questions and more, today on the podcast I’m bringing you Jay Clouse. 


Jay is the founder of Freelancing School and the Unreal Collective, and his speciality is helping people make that transition from creative-stuck-in-a-day-job to freelancer, then from freelancer to CEO.



Listen to the full episode to hear:


  • How Jay’s career evolved from startup cofounder to product management to freelance service provider and beyond
  • A mindset shift around work, employment and compensation that will expand how you think about contract work
  • The relationship of leadership, expectation setting, expertise and pricing
  • Steps for building your freelance portfolio


Learn more about Jay Clouse:



Learn more about Gillian:


Resources:


]]> No EP 119: Roundup: How Did You Get Your First Customers or Clients? 119 119 EP 119: Roundup: How Did You Get Your First Customers or Clients? full http://www.blubrry.com/worklessearnmore/85676056/ep-119-roundup-how-did-you-get-your-first-customers-or-clients/ https://share.transistor.fm/s/b89d0b61 In the last episode, you heard the story of how I got my first clients and customers and finally started attracting the right customers.


Now I want to share the stories of several other business owners and how they got their first customers and how those clients led them to where they are today.


Emily Banks works with online business owners to help elevate their brands, products and marketing materials through strategy based design.


Tiffany Pichardo of Virtually Simple is a Virtual Assistant who specializes in customer service and YouTube growth. 


Samantha Harris is a Lead Generation and Sales Strategist for online business owners. She focuses on developing organic strategies to help her clients reach more of their target audience so they can sell more of their offers.


Tony Rulli is the Co-founder and Head of Advertising at Intentional Spark, a digital advertising agency dedicated to helping online business owners grow their businesses through digital marketing. Tony and his teams focus on Facebook and Instagram ads, but also manage all ad platforms for their clients. 


Listen to the full episode to hear:


  • How Samantha used Instagram and Facebook to network her way into her first clients
  • How being engaged in private groups and chats for small business owners landed Emily her first clients, without having to pitch her services
  • How Tiffany built her skill set in another position that led to her first clients
  • How providing value, support, and free consultations through networking groups helped Tony fill his client roster


Learn more about Emily Banks:


Learn more about Tiffany Pichardo:


Learn more about Samantha Harris:


Learn more about Tony Rulli:


Learn more about Gillian:


Resources:

]]> In the last episode, you heard the story of how I got my first clients and customers and finally started attracting the right customers.


Now I want to share the stories of several other business owners and how they got their first customers and how those clients led them to where they are today.


Emily Banks works with online business owners to help elevate their brands, products and marketing materials through strategy based design.


Tiffany Pichardo of Virtually Simple is a Virtual Assistant who specializes in customer service and YouTube growth. 


Samantha Harris is a Lead Generation and Sales Strategist for online business owners. She focuses on developing organic strategies to help her clients reach more of their target audience so they can sell more of their offers.


Tony Rulli is the Co-founder and Head of Advertising at Intentional Spark, a digital advertising agency dedicated to helping online business owners grow their businesses through digital marketing. Tony and his teams focus on Facebook and Instagram ads, but also manage all ad platforms for their clients. 


Listen to the full episode to hear:


  • How Samantha used Instagram and Facebook to network her way into her first clients
  • How being engaged in private groups and chats for small business owners landed Emily her first clients, without having to pitch her services
  • How Tiffany built her skill set in another position that led to her first clients
  • How providing value, support, and free consultations through networking groups helped Tony fill his client roster


Learn more about Emily Banks:


Learn more about Tiffany Pichardo:


Learn more about Samantha Harris:


Learn more about Tony Rulli:


Learn more about Gillian:


Resources:

]]> Mon, 23 May 2022 03:00:00 -0400 Gillian Perkins Gillian Perkins 1610 In the last episode, you heard the story of how I got my first clients and customers and finally started attracting the right customers.


Now I want to share the stories of several other business owners and how they got their first customers and how those clients led them to where they are today.


Emily Banks works with online business owners to help elevate their brands, products and marketing materials through strategy based design.


Tiffany Pichardo of Virtually Simple is a Virtual Assistant who specializes in customer service and YouTube growth. 


Samantha Harris is a Lead Generation and Sales Strategist for online business owners. She focuses on developing organic strategies to help her clients reach more of their target audience so they can sell more of their offers.


Tony Rulli is the Co-founder and Head of Advertising at Intentional Spark, a digital advertising agency dedicated to helping online business owners grow their businesses through digital marketing. Tony and his teams focus on Facebook and Instagram ads, but also manage all ad platforms for their clients. 


Listen to the full episode to hear:


  • How Samantha used Instagram and Facebook to network her way into her first clients
  • How being engaged in private groups and chats for small business owners landed Emily her first clients, without having to pitch her services
  • How Tiffany built her skill set in another position that led to her first clients
  • How providing value, support, and free consultations through networking groups helped Tony fill his client roster


Learn more about Emily Banks:


Learn more about Tiffany Pichardo:


Learn more about Samantha Harris:


Learn more about Tony Rulli:


Learn more about Gillian:


Resources:

]]> No EP 118: How I Finally Found My First Customers 118 118 EP 118: How I Finally Found My First Customers full http://www.blubrry.com/worklessearnmore/84465957/ep-118-how-i-finally-found-my-first-customers/ https://share.transistor.fm/s/7bc11770 Getting momentum from zero is almost always the hardest part.


That first hundred dollars, first thousand dollars that you earn is some of the hardest money you’ll ever make.


And the same thing goes for finding your first clients.


How do you go from zero to finding your first client or your first handful of clients?


I know that when I first started it felt like a mystery. I had no idea where to start.


In my first business, I overcame that hurdle accidentally and gained clients through word of mouth. But when I started my online business it was a whole other story.


But I knew that if I was going to succeed with my online business, then I needed to find those first customers. So I started working on it.


Here’s what I did, what didn’t work, and how I finally got my first customers.


Listen to the full episode to hear:


  • Four things that didn’t work and what I learned from them
  • The mistakes I made with my earliest paying clients
  • The strategy that finally built momentum in my business
  • Seven principles for getting your first customers and building momentum that apply to any business


Learn more about Gillian:


]]> Getting momentum from zero is almost always the hardest part.


That first hundred dollars, first thousand dollars that you earn is some of the hardest money you’ll ever make.


And the same thing goes for finding your first clients.


How do you go from zero to finding your first client or your first handful of clients?


I know that when I first started it felt like a mystery. I had no idea where to start.


In my first business, I overcame that hurdle accidentally and gained clients through word of mouth. But when I started my online business it was a whole other story.


But I knew that if I was going to succeed with my online business, then I needed to find those first customers. So I started working on it.


Here’s what I did, what didn’t work, and how I finally got my first customers.


Listen to the full episode to hear:


  • Four things that didn’t work and what I learned from them
  • The mistakes I made with my earliest paying clients
  • The strategy that finally built momentum in my business
  • Seven principles for getting your first customers and building momentum that apply to any business


Learn more about Gillian:


]]> Mon, 16 May 2022 03:00:00 -0400 Gillian Perkins Gillian Perkins 1339 Getting momentum from zero is almost always the hardest part.


That first hundred dollars, first thousand dollars that you earn is some of the hardest money you’ll ever make.


And the same thing goes for finding your first clients.


How do you go from zero to finding your first client or your first handful of clients?


I know that when I first started it felt like a mystery. I had no idea where to start.


In my first business, I overcame that hurdle accidentally and gained clients through word of mouth. But when I started my online business it was a whole other story.


But I knew that if I was going to succeed with my online business, then I needed to find those first customers. So I started working on it.


Here’s what I did, what didn’t work, and how I finally got my first customers.


Listen to the full episode to hear:


  • Four things that didn’t work and what I learned from them
  • The mistakes I made with my earliest paying clients
  • The strategy that finally built momentum in my business
  • Seven principles for getting your first customers and building momentum that apply to any business


Learn more about Gillian:


]]> No EP 117: How to Make Money Online with Zero Followers 117 117 EP 117: How to Make Money Online with Zero Followers full http://www.blubrry.com/worklessearnmore/84458771/ep-117-how-to-make-money-online-with-zero-followers/ https://share.transistor.fm/s/fb511944 When I was fresh out of high school, I was already pretty dissatisfied with the different career options that were out there.


And I wasn’t quite sure what I wanted to do or what I wanted to be when I grew up, but after getting some inspiration, I set out on my own to make an alternative option.


I wanted to work a four hour week. I wanted to leverage my investments and make passive income.


It all sounded great on paper. But in the real world, it wasn’t working at all.


Because I was trying to follow instructions from books when I didn’t even have a way to tell people what I was doing, what service I was trying to offer, what product I was trying to sell.


I had no audience.


But I overcame that roadblock and today I’m sharing four principles that enabled me to start making money online, even before I had an audience.


Listen to the full episode to hear:

  • Why you might not want to play the long game of organic growth
  • The two major investments your business needs, and how to choose where to start
  • How to leverage your connections without feeling sleazy


Learn more about Gillian:


]]> When I was fresh out of high school, I was already pretty dissatisfied with the different career options that were out there.


And I wasn’t quite sure what I wanted to do or what I wanted to be when I grew up, but after getting some inspiration, I set out on my own to make an alternative option.


I wanted to work a four hour week. I wanted to leverage my investments and make passive income.


It all sounded great on paper. But in the real world, it wasn’t working at all.


Because I was trying to follow instructions from books when I didn’t even have a way to tell people what I was doing, what service I was trying to offer, what product I was trying to sell.


I had no audience.


But I overcame that roadblock and today I’m sharing four principles that enabled me to start making money online, even before I had an audience.


Listen to the full episode to hear:

  • Why you might not want to play the long game of organic growth
  • The two major investments your business needs, and how to choose where to start
  • How to leverage your connections without feeling sleazy


Learn more about Gillian:


]]> Mon, 09 May 2022 03:00:00 -0400 Gillian Perkins Gillian Perkins 959 When I was fresh out of high school, I was already pretty dissatisfied with the different career options that were out there.


And I wasn’t quite sure what I wanted to do or what I wanted to be when I grew up, but after getting some inspiration, I set out on my own to make an alternative option.


I wanted to work a four hour week. I wanted to leverage my investments and make passive income.


It all sounded great on paper. But in the real world, it wasn’t working at all.


Because I was trying to follow instructions from books when I didn’t even have a way to tell people what I was doing, what service I was trying to offer, what product I was trying to sell.


I had no audience.


But I overcame that roadblock and today I’m sharing four principles that enabled me to start making money online, even before I had an audience.


Listen to the full episode to hear:

  • Why you might not want to play the long game of organic growth
  • The two major investments your business needs, and how to choose where to start
  • How to leverage your connections without feeling sleazy


Learn more about Gillian:


]]> No EP 116: What I Would Do If I Had To Start Over 116 116 EP 116: What I Would Do If I Had To Start Over full http://www.blubrry.com/worklessearnmore/84413851/ep-116-what-i-would-do-if-i-had-to-start-over/ https://share.transistor.fm/s/745296cf What would I do if I lost my whole business?


If my email list got deleted and my YouTube channel was shut down? If my website was erased and maybe even my professional reputation was lost, how would I start over from zero? 


What would I do first? How would I make my first sale? How would I get the momentum I would need to grow a new business into a reliable source of income?


Here's what I do. If I had to start over.


Listen to the full episode to hear:

  • What type of work I’d look for and how I would pursue clients
  • What my first goal would be
  • Why I would still choose quality over quantity when creating content
  • How I’d start planning to scale up


Learn more about Gillian:


Resources:

]]> What would I do if I lost my whole business?


If my email list got deleted and my YouTube channel was shut down? If my website was erased and maybe even my professional reputation was lost, how would I start over from zero? 


What would I do first? How would I make my first sale? How would I get the momentum I would need to grow a new business into a reliable source of income?


Here's what I do. If I had to start over.


Listen to the full episode to hear:

  • What type of work I’d look for and how I would pursue clients
  • What my first goal would be
  • Why I would still choose quality over quantity when creating content
  • How I’d start planning to scale up


Learn more about Gillian:


Resources:

]]> Mon, 02 May 2022 03:00:00 -0400 Gillian Perkins Gillian Perkins 950 What would I do if I lost my whole business?


If my email list got deleted and my YouTube channel was shut down? If my website was erased and maybe even my professional reputation was lost, how would I start over from zero? 


What would I do first? How would I make my first sale? How would I get the momentum I would need to grow a new business into a reliable source of income?


Here's what I do. If I had to start over.


Listen to the full episode to hear:

  • What type of work I’d look for and how I would pursue clients
  • What my first goal would be
  • Why I would still choose quality over quantity when creating content
  • How I’d start planning to scale up


Learn more about Gillian:


Resources:

]]> No EP 115: How to Start a Successful YouTube Channel in 2022 115 115 EP 115: How to Start a Successful YouTube Channel in 2022 full http://www.blubrry.com/worklessearnmore/84364371/ep-115-how-to-start-a-successful-youtube-channel-in-2022/ https://share.transistor.fm/s/cc4c9236 Maybe you have a goal of starting a successful YouTube channel.


But you can only reach that goal if you’re clear on what that really means.


From the outside, it might look like YouTube is easy. All you have to do is record a video each week and post it, right?


But the reality is that there is a lot that goes on behind the scenes of building a successful YouTube channel.


Today, I’m going to share from my six years of experience on YouTube, the mistakes I’ve made, what I’ve learned, and what really matters when it comes to building a successful channel in 2022.


Listen to the full episode to hear:

  • Why you need to approach starting a channel like starting a business
  • How choosing a broader topic can actually help you more than finding a narrow niche
  • Why you need to be clear on what value your videos bring to your viewers
  • Four action steps for starting your channel
  • Why you should set smaller, short-term goals in the beginning 


Learn more about Gillian:


Resources:


]]> Maybe you have a goal of starting a successful YouTube channel.


But you can only reach that goal if you’re clear on what that really means.


From the outside, it might look like YouTube is easy. All you have to do is record a video each week and post it, right?


But the reality is that there is a lot that goes on behind the scenes of building a successful YouTube channel.


Today, I’m going to share from my six years of experience on YouTube, the mistakes I’ve made, what I’ve learned, and what really matters when it comes to building a successful channel in 2022.


Listen to the full episode to hear:

  • Why you need to approach starting a channel like starting a business
  • How choosing a broader topic can actually help you more than finding a narrow niche
  • Why you need to be clear on what value your videos bring to your viewers
  • Four action steps for starting your channel
  • Why you should set smaller, short-term goals in the beginning 


Learn more about Gillian:


Resources:


]]> Mon, 25 Apr 2022 03:00:00 -0400 Gillian Perkins Gillian Perkins 1134 Maybe you have a goal of starting a successful YouTube channel.


But you can only reach that goal if you’re clear on what that really means.


From the outside, it might look like YouTube is easy. All you have to do is record a video each week and post it, right?


But the reality is that there is a lot that goes on behind the scenes of building a successful YouTube channel.


Today, I’m going to share from my six years of experience on YouTube, the mistakes I’ve made, what I’ve learned, and what really matters when it comes to building a successful channel in 2022.


Listen to the full episode to hear:

  • Why you need to approach starting a channel like starting a business
  • How choosing a broader topic can actually help you more than finding a narrow niche
  • Why you need to be clear on what value your videos bring to your viewers
  • Four action steps for starting your channel
  • Why you should set smaller, short-term goals in the beginning 


Learn more about Gillian:


Resources:


]]> No EP 114: 4 Systems to Take You to $100,000 and Beyond! 114 114 EP 114: 4 Systems to Take You to $100,000 and Beyond! full http://www.blubrry.com/worklessearnmore/84324229/ep-114-4-systems-to-take-you-to-100000-and-beyond/ https://share.transistor.fm/s/4ec640a8 I recently posted a video where I broke down four phases to take you from zero to $100,000 dollars over the next 12 months.


And in the comments, there were a lot of questions about phase three of that process.


So today we’re diving into more detail about how to use systems and automation to scale your business.


These are systems that will allow you or your team to guide people to find out about your products and to deliver those products without dropping what you’re doing for every single sale.


I’ll tell you what those systems are, how they should work, and give you some tips for building them for yourself.


Listen to the full episode to hear:

  • How to automate your sales system
  • Why you need to scale your traffic system to scale your business
  • Why your production process matters, even if you’re selling services
  • The most important system you need to have in place to scale your business


Learn more about Gillian:


Resources:


]]> I recently posted a video where I broke down four phases to take you from zero to $100,000 dollars over the next 12 months.


And in the comments, there were a lot of questions about phase three of that process.


So today we’re diving into more detail about how to use systems and automation to scale your business.


These are systems that will allow you or your team to guide people to find out about your products and to deliver those products without dropping what you’re doing for every single sale.


I’ll tell you what those systems are, how they should work, and give you some tips for building them for yourself.


Listen to the full episode to hear:

  • How to automate your sales system
  • Why you need to scale your traffic system to scale your business
  • Why your production process matters, even if you’re selling services
  • The most important system you need to have in place to scale your business


Learn more about Gillian:


Resources:


]]> Mon, 18 Apr 2022 03:00:00 -0400 Gillian Perkins Gillian Perkins 1533 I recently posted a video where I broke down four phases to take you from zero to $100,000 dollars over the next 12 months.


And in the comments, there were a lot of questions about phase three of that process.


So today we’re diving into more detail about how to use systems and automation to scale your business.


These are systems that will allow you or your team to guide people to find out about your products and to deliver those products without dropping what you’re doing for every single sale.


I’ll tell you what those systems are, how they should work, and give you some tips for building them for yourself.


Listen to the full episode to hear:

  • How to automate your sales system
  • Why you need to scale your traffic system to scale your business
  • Why your production process matters, even if you’re selling services
  • The most important system you need to have in place to scale your business


Learn more about Gillian:


Resources:


]]> No EP 113: Cyber Security for Small Businesses with Todd Mitchell 113 113 EP 113: Cyber Security for Small Businesses with Todd Mitchell full http://www.blubrry.com/worklessearnmore/84274218/ep-113-cyber-security-for-small-businesses-with-todd-mitchell/ https://share.transistor.fm/s/6dfe9f6c The security and protection of our businesses and our customers’ information is so important, but a lot of us don’t know that much about how to go about making those things as safe and secure as possible.


Especially with rapid changes in technology and new threats to cybersecurity that come up.


Which is why today I’ve brought in an expert.


Todd Mitchell has over 25 years of experience in using risk-based assessments to create and enforce cyber security policies that keep data safe while ensuring the information gets to the correct decision maker at the correct time, intact and unchanged.


Todd has a Master of Science in Cyber Security Policy, as well as a Master of Business Administration, and a Bachelor of Science in Information Technology with a concentration in Ethical Hacking.


Listen to the full episode to hear:

  • The biggest mistakes people make with their payment processors
  • Three key ways to keep your customers’ information more secure
  • The kind of scam that makes up 94% of all attacks on small businesses
  • The number one cause of data breaches
  • Two things you can do right now to make your business more secure


Learn more about Todd Mitchell:



Learn more about Gillian:

Instagram: @GillianZPerkins

]]> The security and protection of our businesses and our customers’ information is so important, but a lot of us don’t know that much about how to go about making those things as safe and secure as possible.


Especially with rapid changes in technology and new threats to cybersecurity that come up.


Which is why today I’ve brought in an expert.


Todd Mitchell has over 25 years of experience in using risk-based assessments to create and enforce cyber security policies that keep data safe while ensuring the information gets to the correct decision maker at the correct time, intact and unchanged.


Todd has a Master of Science in Cyber Security Policy, as well as a Master of Business Administration, and a Bachelor of Science in Information Technology with a concentration in Ethical Hacking.


Listen to the full episode to hear:

  • The biggest mistakes people make with their payment processors
  • Three key ways to keep your customers’ information more secure
  • The kind of scam that makes up 94% of all attacks on small businesses
  • The number one cause of data breaches
  • Two things you can do right now to make your business more secure


Learn more about Todd Mitchell:



Learn more about Gillian:

Instagram: @GillianZPerkins

]]> Mon, 11 Apr 2022 03:00:00 -0400 Gillian Perkins Gillian Perkins 1546 The security and protection of our businesses and our customers’ information is so important, but a lot of us don’t know that much about how to go about making those things as safe and secure as possible.


Especially with rapid changes in technology and new threats to cybersecurity that come up.


Which is why today I’ve brought in an expert.


Todd Mitchell has over 25 years of experience in using risk-based assessments to create and enforce cyber security policies that keep data safe while ensuring the information gets to the correct decision maker at the correct time, intact and unchanged.


Todd has a Master of Science in Cyber Security Policy, as well as a Master of Business Administration, and a Bachelor of Science in Information Technology with a concentration in Ethical Hacking.


Listen to the full episode to hear:

  • The biggest mistakes people make with their payment processors
  • Three key ways to keep your customers’ information more secure
  • The kind of scam that makes up 94% of all attacks on small businesses
  • The number one cause of data breaches
  • Two things you can do right now to make your business more secure


Learn more about Todd Mitchell:



Learn more about Gillian:

Instagram: @GillianZPerkins

]]> No EP 112: Roundup: How to Grow Your Business in Limited Hours 112 112 EP 112: Roundup: How to Grow Your Business in Limited Hours full http://www.blubrry.com/worklessearnmore/84237310/ep-112-roundup-how-to-grow-your-business-in-limited-hours/ https://share.transistor.fm/s/7474bc8e If you only had 20 hours to work in your business each week, what task would be at the top of your priority list? Why?


That’s the question I asked four of my most trusted business connections, friends, and mentors.


Today, you’ll hear from Lucy Griffiths, Ashlyn Carter, Lacy Boggs, and Ashley Gartland in the first of a new format we’re calling Roundup, where I invite my business friends and mentors to answer a question, and you get their insights and experiences on that topic.


Today, they’ll tell us what tasks they prioritize in their business and why, and you’ll get insight into why you might want to shift your priorities so you can do more with less time.


Lucy Griffiths is the creator of Confident on Camera. Her incredible sales funnel has sold over 30,000 copies of one of her online courses. Lucy focuses on strategies that give her really big results with the least possible effort.


Ashlyn Carter is conversion copywriter and marketing strategist specializing in wedding & creative industries. Her launch funnels have generated results for clients including upwards of $1M in revenue in a single week and her courses teach people to write their own effective, sales-generating copy, all while working half-time.


Lacy Boggs is a content strategist and the director of The Content Direction Agency. She helps small business owners fill their program or practice by generating organic demand through content marketing.


Ashley Gartland is a business coach who helps busy small business owners and online entrepreneurs simplify and streamline their business so they can grow more and work less. 


Listen to the full episode to hear:


  • Why Lucy focuses her energy on audience building and relationship building
  • How Ashlyn uses the Pomodoro technique and batches her days to stay on track
  • Why Lacy keeps sales and marketing at the top of her list
  • How Ashley builds and maintains relationships to run her business in 20 hours per week



Learn more about Lucy Griffiths:




Learn more about Ashlyn Carter:


Learn more about Lacy Boggs:



Learn more about Ashley Gartland:



Learn more about Gillian:


Resources:


]]> If you only had 20 hours to work in your business each week, what task would be at the top of your priority list? Why?


That’s the question I asked four of my most trusted business connections, friends, and mentors.


Today, you’ll hear from Lucy Griffiths, Ashlyn Carter, Lacy Boggs, and Ashley Gartland in the first of a new format we’re calling Roundup, where I invite my business friends and mentors to answer a question, and you get their insights and experiences on that topic.


Today, they’ll tell us what tasks they prioritize in their business and why, and you’ll get insight into why you might want to shift your priorities so you can do more with less time.


Lucy Griffiths is the creator of Confident on Camera. Her incredible sales funnel has sold over 30,000 copies of one of her online courses. Lucy focuses on strategies that give her really big results with the least possible effort.


Ashlyn Carter is conversion copywriter and marketing strategist specializing in wedding & creative industries. Her launch funnels have generated results for clients including upwards of $1M in revenue in a single week and her courses teach people to write their own effective, sales-generating copy, all while working half-time.


Lacy Boggs is a content strategist and the director of The Content Direction Agency. She helps small business owners fill their program or practice by generating organic demand through content marketing.


Ashley Gartland is a business coach who helps busy small business owners and online entrepreneurs simplify and streamline their business so they can grow more and work less. 


Listen to the full episode to hear:


  • Why Lucy focuses her energy on audience building and relationship building
  • How Ashlyn uses the Pomodoro technique and batches her days to stay on track
  • Why Lacy keeps sales and marketing at the top of her list
  • How Ashley builds and maintains relationships to run her business in 20 hours per week



Learn more about Lucy Griffiths:




Learn more about Ashlyn Carter:


Learn more about Lacy Boggs:



Learn more about Ashley Gartland:



Learn more about Gillian:


Resources:


]]> Mon, 04 Apr 2022 03:00:00 -0400 Gillian Perkins Gillian Perkins 1419 If you only had 20 hours to work in your business each week, what task would be at the top of your priority list? Why?


That’s the question I asked four of my most trusted business connections, friends, and mentors.


Today, you’ll hear from Lucy Griffiths, Ashlyn Carter, Lacy Boggs, and Ashley Gartland in the first of a new format we’re calling Roundup, where I invite my business friends and mentors to answer a question, and you get their insights and experiences on that topic.


Today, they’ll tell us what tasks they prioritize in their business and why, and you’ll get insight into why you might want to shift your priorities so you can do more with less time.


Lucy Griffiths is the creator of Confident on Camera. Her incredible sales funnel has sold over 30,000 copies of one of her online courses. Lucy focuses on strategies that give her really big results with the least possible effort.


Ashlyn Carter is conversion copywriter and marketing strategist specializing in wedding & creative industries. Her launch funnels have generated results for clients including upwards of $1M in revenue in a single week and her courses teach people to write their own effective, sales-generating copy, all while working half-time.


Lacy Boggs is a content strategist and the director of The Content Direction Agency. She helps small business owners fill their program or practice by generating organic demand through content marketing.


Ashley Gartland is a business coach who helps busy small business owners and online entrepreneurs simplify and streamline their business so they can grow more and work less. 


Listen to the full episode to hear:


  • Why Lucy focuses her energy on audience building and relationship building
  • How Ashlyn uses the Pomodoro technique and batches her days to stay on track
  • Why Lacy keeps sales and marketing at the top of her list
  • How Ashley builds and maintains relationships to run her business in 20 hours per week



Learn more about Lucy Griffiths:




Learn more about Ashlyn Carter:


Learn more about Lacy Boggs:



Learn more about Ashley Gartland:



Learn more about Gillian:


Resources:


]]> No EP 111: How Much Can You "Realistically" Expect to Earn in Year One? 111 111 EP 111: How Much Can You "Realistically" Expect to Earn in Year One? full http://www.blubrry.com/worklessearnmore/84144705/ep-111-how-much-can-you-realistically-expect-to-earn-in-year-one/ https://share.transistor.fm/s/79cd4ec8 I got an email recently with a really good question. 


The email went something like this, “I know you don’t have a crystal ball, but what is a fair estimate for how long it will take me to start making consistent monthly income. Some sort of ballpark to help me set my expectations would be helpful. The number I have in my head is 12 to 18 months from now that I should be covering my monthly expenses and making at least a little beyond that.”


This person’s expectation right now is that after working on her business for a year, or a year and a half, that she should be breaking even, maybe a little more.


The thing about goals and expectations is that whatever target you set your course toward will affect everything you do to try to reach that goal. So when you expect the break even in 18 months, your actions will–consciously or not–take you in that direction.


It’s like the saying, aim for the moon, and even if you fail you’ll be among the stars.


Which is why I don’t want that person or you to be setting your sights on just breaking even after a year or more, because it is possible to do so much better than that.


So today I’m taking you through exactly what you can expect in the first year, how you can make predictions for yourself and your business, and what your first goal should be to set yourself on the trajectory for success.


Listen to the full episode to hear:


  • What you can expect in your first three to six months in business
  • Why your first $1000 is the first milestone you need to aim for
  • How the validation process supports you on the path to growth


Learn more about Gillian:


Resources:

]]> I got an email recently with a really good question. 


The email went something like this, “I know you don’t have a crystal ball, but what is a fair estimate for how long it will take me to start making consistent monthly income. Some sort of ballpark to help me set my expectations would be helpful. The number I have in my head is 12 to 18 months from now that I should be covering my monthly expenses and making at least a little beyond that.”


This person’s expectation right now is that after working on her business for a year, or a year and a half, that she should be breaking even, maybe a little more.


The thing about goals and expectations is that whatever target you set your course toward will affect everything you do to try to reach that goal. So when you expect the break even in 18 months, your actions will–consciously or not–take you in that direction.


It’s like the saying, aim for the moon, and even if you fail you’ll be among the stars.


Which is why I don’t want that person or you to be setting your sights on just breaking even after a year or more, because it is possible to do so much better than that.


So today I’m taking you through exactly what you can expect in the first year, how you can make predictions for yourself and your business, and what your first goal should be to set yourself on the trajectory for success.


Listen to the full episode to hear:


  • What you can expect in your first three to six months in business
  • Why your first $1000 is the first milestone you need to aim for
  • How the validation process supports you on the path to growth


Learn more about Gillian:


Resources:

]]> Mon, 21 Mar 2022 03:00:00 -0400 Gillian Perkins Gillian Perkins 884 I got an email recently with a really good question. 


The email went something like this, “I know you don’t have a crystal ball, but what is a fair estimate for how long it will take me to start making consistent monthly income. Some sort of ballpark to help me set my expectations would be helpful. The number I have in my head is 12 to 18 months from now that I should be covering my monthly expenses and making at least a little beyond that.”


This person’s expectation right now is that after working on her business for a year, or a year and a half, that she should be breaking even, maybe a little more.


The thing about goals and expectations is that whatever target you set your course toward will affect everything you do to try to reach that goal. So when you expect the break even in 18 months, your actions will–consciously or not–take you in that direction.


It’s like the saying, aim for the moon, and even if you fail you’ll be among the stars.


Which is why I don’t want that person or you to be setting your sights on just breaking even after a year or more, because it is possible to do so much better than that.


So today I’m taking you through exactly what you can expect in the first year, how you can make predictions for yourself and your business, and what your first goal should be to set yourself on the trajectory for success.


Listen to the full episode to hear:


  • What you can expect in your first three to six months in business
  • Why your first $1000 is the first milestone you need to aim for
  • How the validation process supports you on the path to growth


Learn more about Gillian:


Resources:

]]> No EP 110: Must-Know for Employers - ERC Tax Credit Explained with Mark Sullivan 110 110 EP 110: Must-Know for Employers - ERC Tax Credit Explained with Mark Sullivan full http://www.blubrry.com/worklessearnmore/84082290/ep-110-must-know-for-employers-erc-tax-credit-explained-with-mark-sullivan/ https://share.transistor.fm/s/8b585d5b Have you heard of the Employee Retention Credit?


If you haven’t, you’re not alone.


The ERC is part of a COVID relief program created by the US government to provide assistance to business owners who have been impacted by COVID-19.


Your business could be eligible for a substantial credit but most entrepreneurs and business owners aren’t aware of it, which means there’s a significant amount of funding going unclaimed.


So today, I’m talking with Mark Sullivan, CEO of ERC Specialists about the ERC, who is eligible, how to apply and how to work with an ERC specialist to make the process as easy as possible.


ERC Specialists is a specialty payroll company exclusively dedicated to understanding and maximizing the CARES Act Employee Retention Credit (ERC) for small businesses affected negatively by COVID 19.


Mark has a wealth of knowledge on this topic, and he is really passionate about helping entrepreneurs to take advantage of this unusual opportunity that has been created.


Listen to the full episode to hear:


  • Why you probably haven’t heard of the ERC
  • What kinds of businesses qualify for the credit
  • Three key ways your business may qualify


Learn more about Mark Sullivan:



Learn more about Gillian:

]]> Have you heard of the Employee Retention Credit?


If you haven’t, you’re not alone.


The ERC is part of a COVID relief program created by the US government to provide assistance to business owners who have been impacted by COVID-19.


Your business could be eligible for a substantial credit but most entrepreneurs and business owners aren’t aware of it, which means there’s a significant amount of funding going unclaimed.


So today, I’m talking with Mark Sullivan, CEO of ERC Specialists about the ERC, who is eligible, how to apply and how to work with an ERC specialist to make the process as easy as possible.


ERC Specialists is a specialty payroll company exclusively dedicated to understanding and maximizing the CARES Act Employee Retention Credit (ERC) for small businesses affected negatively by COVID 19.


Mark has a wealth of knowledge on this topic, and he is really passionate about helping entrepreneurs to take advantage of this unusual opportunity that has been created.


Listen to the full episode to hear:


  • Why you probably haven’t heard of the ERC
  • What kinds of businesses qualify for the credit
  • Three key ways your business may qualify


Learn more about Mark Sullivan:



Learn more about Gillian:

]]> Mon, 14 Mar 2022 03:00:00 -0400 Gillian Perkins Gillian Perkins 1708 Have you heard of the Employee Retention Credit?


If you haven’t, you’re not alone.


The ERC is part of a COVID relief program created by the US government to provide assistance to business owners who have been impacted by COVID-19.


Your business could be eligible for a substantial credit but most entrepreneurs and business owners aren’t aware of it, which means there’s a significant amount of funding going unclaimed.


So today, I’m talking with Mark Sullivan, CEO of ERC Specialists about the ERC, who is eligible, how to apply and how to work with an ERC specialist to make the process as easy as possible.


ERC Specialists is a specialty payroll company exclusively dedicated to understanding and maximizing the CARES Act Employee Retention Credit (ERC) for small businesses affected negatively by COVID 19.


Mark has a wealth of knowledge on this topic, and he is really passionate about helping entrepreneurs to take advantage of this unusual opportunity that has been created.


Listen to the full episode to hear:


  • Why you probably haven’t heard of the ERC
  • What kinds of businesses qualify for the credit
  • Three key ways your business may qualify


Learn more about Mark Sullivan:



Learn more about Gillian:

]]> No EP 109: The Software As A Service Business with Nathalie Lussier - Exploring Alternative Business Models 109 109 EP 109: The Software As A Service Business with Nathalie Lussier - Exploring Alternative Business Models full http://www.blubrry.com/worklessearnmore/84005836/ep-109-the-software-as-a-service-business-with-nathalie-lussier-exploring-alternative-business-models/ https://share.transistor.fm/s/2fe5093c Too often, choosing your business model isn’t a conscious decision and you accept whatever the default seems to be for your industry.


But choosing your business model is a really important decision.


The business model that you choose affects absolutely everything about how you do business, from what you do on a daily basis to how much money you make and how you make that money, to how much time you spend working each week.


Let’s open our eyes to the different options out there and make conscious choices about the model that’s really right for our businesses, our customers, ourselves, and our personal goals.


This episode is part of a series on business models. In each episode, I’m interviewing a business owner about their business model, how it works, how they make money, and what it all entrails so that you can learn about your different options and make that choice.


Today I’m talking to Nathalie Lussier about the Software As A Service model and her business, AccessAlly.


Nathalie Lussier is an award-winning entrepreneur who has been making web sites since she was 12 years old. She graduated with a degree in Software Engineering and a job offer from Wall Street, but she turned down this job to start her own business right out of college.


As the founder of AccessAlly, the powerful digital course and membership solution for industry leaders, she believes that access to education can help defy stereotypes and make the world a better place, while providing a sustainable livelihood for enterprising teachers.


Listen to the full episode to hear:

  • Why Nathalie made the leap from hands-on coaching and consulting to developing software
  • How software as a service provides stability for business owners
  • Who to partner with if you have a great idea but don’t have software development experience
  • Why AccessAlly stopped paid advertising and focused on content marketing 
  • How Nathalie and her team evaluate adding new features and services to AccessAlly


Learn more about Nathalie Lussier:


Learn more about Gillian:


]]> Too often, choosing your business model isn’t a conscious decision and you accept whatever the default seems to be for your industry.


But choosing your business model is a really important decision.


The business model that you choose affects absolutely everything about how you do business, from what you do on a daily basis to how much money you make and how you make that money, to how much time you spend working each week.


Let’s open our eyes to the different options out there and make conscious choices about the model that’s really right for our businesses, our customers, ourselves, and our personal goals.


This episode is part of a series on business models. In each episode, I’m interviewing a business owner about their business model, how it works, how they make money, and what it all entrails so that you can learn about your different options and make that choice.


Today I’m talking to Nathalie Lussier about the Software As A Service model and her business, AccessAlly.


Nathalie Lussier is an award-winning entrepreneur who has been making web sites since she was 12 years old. She graduated with a degree in Software Engineering and a job offer from Wall Street, but she turned down this job to start her own business right out of college.


As the founder of AccessAlly, the powerful digital course and membership solution for industry leaders, she believes that access to education can help defy stereotypes and make the world a better place, while providing a sustainable livelihood for enterprising teachers.


Listen to the full episode to hear:

  • Why Nathalie made the leap from hands-on coaching and consulting to developing software
  • How software as a service provides stability for business owners
  • Who to partner with if you have a great idea but don’t have software development experience
  • Why AccessAlly stopped paid advertising and focused on content marketing 
  • How Nathalie and her team evaluate adding new features and services to AccessAlly


Learn more about Nathalie Lussier:


Learn more about Gillian:


]]> Mon, 07 Mar 2022 03:00:00 -0500 Gillian Perkins Gillian Perkins 1968 Too often, choosing your business model isn’t a conscious decision and you accept whatever the default seems to be for your industry.


But choosing your business model is a really important decision.


The business model that you choose affects absolutely everything about how you do business, from what you do on a daily basis to how much money you make and how you make that money, to how much time you spend working each week.


Let’s open our eyes to the different options out there and make conscious choices about the model that’s really right for our businesses, our customers, ourselves, and our personal goals.


This episode is part of a series on business models. In each episode, I’m interviewing a business owner about their business model, how it works, how they make money, and what it all entrails so that you can learn about your different options and make that choice.


Today I’m talking to Nathalie Lussier about the Software As A Service model and her business, AccessAlly.


Nathalie Lussier is an award-winning entrepreneur who has been making web sites since she was 12 years old. She graduated with a degree in Software Engineering and a job offer from Wall Street, but she turned down this job to start her own business right out of college.


As the founder of AccessAlly, the powerful digital course and membership solution for industry leaders, she believes that access to education can help defy stereotypes and make the world a better place, while providing a sustainable livelihood for enterprising teachers.


Listen to the full episode to hear:

  • Why Nathalie made the leap from hands-on coaching and consulting to developing software
  • How software as a service provides stability for business owners
  • Who to partner with if you have a great idea but don’t have software development experience
  • Why AccessAlly stopped paid advertising and focused on content marketing 
  • How Nathalie and her team evaluate adding new features and services to AccessAlly


Learn more about Nathalie Lussier:


Learn more about Gillian:


]]> No EP 108: A Simple (Yet Surprisingly Profitable!) Business Model — VIP Days, Explained with Jordan Gill - Exploring Alternative Business Models 108 108 EP 108: A Simple (Yet Surprisingly Profitable!) Business Model — VIP Days, Explained with Jordan Gill - Exploring Alternative Business Models full http://www.blubrry.com/worklessearnmore/83981963/ep-108-a-simple-yet-surprisingly-profitable-business-model-vip-days-explained-with-jordan-gill-exploring-alternative-business-models/ https://share.transistor.fm/s/3dd1afe2 Choosing your business model is a really important decision.


The business model that you choose affects absolutely everything about how you do business, from what you do on a daily basis to how much money you make and how you make that money, to how much time you spend working each week.


But too often, it isn’t even a conscious decision, but just accepted as the default for whatever type of business you’re building or the industry you’re in. 


It doesn’t have to be that way.


Let’s open our eyes to the different options out there and make conscious choices about the model that’s really right for our businesses, our customers, ourselves, and our personal goals.


This episode is part of a series on business models. In each episode, I’m interviewing a business owner about their business model, how it works, how they make money, and what it all entrails so that you can learn about your different options and make that choice.


Today I’m talking to Jordan Gill about her business, Systems Saved Me.


Jordan helps burned out service providers convert their monthly retainers to virtual VIP Days. Her program Done In a Day™ has helped over 270 students create and sell their first VIP Days. She also has a podcast called Systems Saved Me with over 300 episodes all about how business owners navigate success with systems.


Listen to the full episode to hear:


  • How Jordan shifted her business entirely to VIP Days in 2017 and never looked back
  • How she structures her client onboarding to maximize the productivity of the VIP Day
  • How Jordan cultivates win-win referral sources
  • The systems and automations that give Jordan a three-day work week


Learn more about Jordan Gill:



Learn more about Gillian:

]]> Choosing your business model is a really important decision.


The business model that you choose affects absolutely everything about how you do business, from what you do on a daily basis to how much money you make and how you make that money, to how much time you spend working each week.


But too often, it isn’t even a conscious decision, but just accepted as the default for whatever type of business you’re building or the industry you’re in. 


It doesn’t have to be that way.


Let’s open our eyes to the different options out there and make conscious choices about the model that’s really right for our businesses, our customers, ourselves, and our personal goals.


This episode is part of a series on business models. In each episode, I’m interviewing a business owner about their business model, how it works, how they make money, and what it all entrails so that you can learn about your different options and make that choice.


Today I’m talking to Jordan Gill about her business, Systems Saved Me.


Jordan helps burned out service providers convert their monthly retainers to virtual VIP Days. Her program Done In a Day™ has helped over 270 students create and sell their first VIP Days. She also has a podcast called Systems Saved Me with over 300 episodes all about how business owners navigate success with systems.


Listen to the full episode to hear:


  • How Jordan shifted her business entirely to VIP Days in 2017 and never looked back
  • How she structures her client onboarding to maximize the productivity of the VIP Day
  • How Jordan cultivates win-win referral sources
  • The systems and automations that give Jordan a three-day work week


Learn more about Jordan Gill:



Learn more about Gillian:

]]> Mon, 28 Feb 2022 03:00:00 -0500 Gillian Perkins Gillian Perkins 2784 Choosing your business model is a really important decision.


The business model that you choose affects absolutely everything about how you do business, from what you do on a daily basis to how much money you make and how you make that money, to how much time you spend working each week.


But too often, it isn’t even a conscious decision, but just accepted as the default for whatever type of business you’re building or the industry you’re in. 


It doesn’t have to be that way.


Let’s open our eyes to the different options out there and make conscious choices about the model that’s really right for our businesses, our customers, ourselves, and our personal goals.


This episode is part of a series on business models. In each episode, I’m interviewing a business owner about their business model, how it works, how they make money, and what it all entrails so that you can learn about your different options and make that choice.


Today I’m talking to Jordan Gill about her business, Systems Saved Me.


Jordan helps burned out service providers convert their monthly retainers to virtual VIP Days. Her program Done In a Day™ has helped over 270 students create and sell their first VIP Days. She also has a podcast called Systems Saved Me with over 300 episodes all about how business owners navigate success with systems.


Listen to the full episode to hear:


  • How Jordan shifted her business entirely to VIP Days in 2017 and never looked back
  • How she structures her client onboarding to maximize the productivity of the VIP Day
  • How Jordan cultivates win-win referral sources
  • The systems and automations that give Jordan a three-day work week


Learn more about Jordan Gill:



Learn more about Gillian:

]]> No EP 107: The Certification Business Model with Natalie Gingrich - Exploring Alternative Business Models 107 107 EP 107: The Certification Business Model with Natalie Gingrich - Exploring Alternative Business Models full http://www.blubrry.com/worklessearnmore/83921554/ep-107-the-certification-business-model-with-natalie-gingrich-exploring-alternative-business-models/ https://share.transistor.fm/s/86cc60fd The business model that you choose affects absolutely everything about how you do business, from what you do on a daily basis to how much money you make and how you make that money, to how much time you spend working each week.


Choosing your business model is a really important decision.


But too often, it isn’t even a conscious decision, but just accepted as the default for whatever type of business you’re building or the industry you’re in.


So let’s change that.


Let’s open our eyes to the different options out there and make conscious choices about the model that’s really right for our businesses, our customers, ourselves, and our personal goals.


This episode is part of a series on business models. In each episode, I’m interviewing a business owner about their business model, how it works, how they make money, and what it all entrails so that you can learn about your different options and make that choice.


Today I’m talking to Natalie Gingrich about her business, The Ops Authority, where she certifies and mentors women who leverage their natural skillset of operations and administration. She's driven to help women earn an income with ease while doing what comes most naturally to them.


Natalie has merged her corporate career background with her entrepreneurial learnings to create the Director of Operations Certification Program, the only strategic operations certification for leaders.


Listen to the full episode to hear:


  • Why Natalie landed on developing a certification program rather than strictly a course
  • How Natalie began marketing to her networks and why relationship marketing is still a key strategy for her today
  • How her podcast functions as the top of her sales funnel, and why it works for her audience
  • Where Natalie spends the most of her time and money in her business, and which sales avenues provide the best conversion


Learn more about Natalie Gingrich:



Learn more about Gillian:

]]> The business model that you choose affects absolutely everything about how you do business, from what you do on a daily basis to how much money you make and how you make that money, to how much time you spend working each week.


Choosing your business model is a really important decision.


But too often, it isn’t even a conscious decision, but just accepted as the default for whatever type of business you’re building or the industry you’re in.


So let’s change that.


Let’s open our eyes to the different options out there and make conscious choices about the model that’s really right for our businesses, our customers, ourselves, and our personal goals.


This episode is part of a series on business models. In each episode, I’m interviewing a business owner about their business model, how it works, how they make money, and what it all entrails so that you can learn about your different options and make that choice.


Today I’m talking to Natalie Gingrich about her business, The Ops Authority, where she certifies and mentors women who leverage their natural skillset of operations and administration. She's driven to help women earn an income with ease while doing what comes most naturally to them.


Natalie has merged her corporate career background with her entrepreneurial learnings to create the Director of Operations Certification Program, the only strategic operations certification for leaders.


Listen to the full episode to hear:


  • Why Natalie landed on developing a certification program rather than strictly a course
  • How Natalie began marketing to her networks and why relationship marketing is still a key strategy for her today
  • How her podcast functions as the top of her sales funnel, and why it works for her audience
  • Where Natalie spends the most of her time and money in her business, and which sales avenues provide the best conversion


Learn more about Natalie Gingrich:



Learn more about Gillian:

]]> Mon, 21 Feb 2022 03:00:00 -0500 Gillian Perkins Gillian Perkins 1693 The business model that you choose affects absolutely everything about how you do business, from what you do on a daily basis to how much money you make and how you make that money, to how much time you spend working each week.


Choosing your business model is a really important decision.


But too often, it isn’t even a conscious decision, but just accepted as the default for whatever type of business you’re building or the industry you’re in.


So let’s change that.


Let’s open our eyes to the different options out there and make conscious choices about the model that’s really right for our businesses, our customers, ourselves, and our personal goals.


This episode is part of a series on business models. In each episode, I’m interviewing a business owner about their business model, how it works, how they make money, and what it all entrails so that you can learn about your different options and make that choice.


Today I’m talking to Natalie Gingrich about her business, The Ops Authority, where she certifies and mentors women who leverage their natural skillset of operations and administration. She's driven to help women earn an income with ease while doing what comes most naturally to them.


Natalie has merged her corporate career background with her entrepreneurial learnings to create the Director of Operations Certification Program, the only strategic operations certification for leaders.


Listen to the full episode to hear:


  • Why Natalie landed on developing a certification program rather than strictly a course
  • How Natalie began marketing to her networks and why relationship marketing is still a key strategy for her today
  • How her podcast functions as the top of her sales funnel, and why it works for her audience
  • Where Natalie spends the most of her time and money in her business, and which sales avenues provide the best conversion


Learn more about Natalie Gingrich:



Learn more about Gillian:

]]> No EP 106: The Productized Service Model with Anna Wolf of Superscript Marketing - Exploring Alternative Business Models 106 106 EP 106: The Productized Service Model with Anna Wolf of Superscript Marketing - Exploring Alternative Business Models full http://www.blubrry.com/worklessearnmore/83871511/ep-106-the-productized-service-model-with-anna-wolf-of-superscript-marketing-exploring-alternative-business-models/ https://share.transistor.fm/s/fae1bbf9 Over the next several episodes, I'm going to be interviewing a series of online business owners about their business models, how their businesses make money, their biggest expenses, how much time their businesses take to run, how big or small their teams are, and more.


Today I’m interviewing Anna Wolf, the owner of Superscript Marketing, a small agency that sells a productized service, meaning they sell a service that looks very similar for each of the different types of clients they serve.


We’ll talk about why she chose this model, how it works and some of the additional considerations that this type of business can create, as well as the pros of selling a simple service rather than responding to each individual client’s specific needs.


Listen to the full episode to hear:


  • The legal, financial, and psychological reasons behind using a mix of contractors and employees
  • Why Superscript’s highly specialized niche means they don’t have to spend a lot of effort bringing in new clients
  • Why Anna has chosen to remain a boutique firm rather than scaling up, and how she is branching out her business
  • Why professional development and team bonding are significant line items in her budget


Learn more about Anna Wolf:



Learn more about Gillian:




]]> Over the next several episodes, I'm going to be interviewing a series of online business owners about their business models, how their businesses make money, their biggest expenses, how much time their businesses take to run, how big or small their teams are, and more.


Today I’m interviewing Anna Wolf, the owner of Superscript Marketing, a small agency that sells a productized service, meaning they sell a service that looks very similar for each of the different types of clients they serve.


We’ll talk about why she chose this model, how it works and some of the additional considerations that this type of business can create, as well as the pros of selling a simple service rather than responding to each individual client’s specific needs.


Listen to the full episode to hear:


  • The legal, financial, and psychological reasons behind using a mix of contractors and employees
  • Why Superscript’s highly specialized niche means they don’t have to spend a lot of effort bringing in new clients
  • Why Anna has chosen to remain a boutique firm rather than scaling up, and how she is branching out her business
  • Why professional development and team bonding are significant line items in her budget


Learn more about Anna Wolf:



Learn more about Gillian:




]]> Mon, 14 Feb 2022 03:00:00 -0500 Gillian Perkins Gillian Perkins 2461 Over the next several episodes, I'm going to be interviewing a series of online business owners about their business models, how their businesses make money, their biggest expenses, how much time their businesses take to run, how big or small their teams are, and more.


Today I’m interviewing Anna Wolf, the owner of Superscript Marketing, a small agency that sells a productized service, meaning they sell a service that looks very similar for each of the different types of clients they serve.


We’ll talk about why she chose this model, how it works and some of the additional considerations that this type of business can create, as well as the pros of selling a simple service rather than responding to each individual client’s specific needs.


Listen to the full episode to hear:


  • The legal, financial, and psychological reasons behind using a mix of contractors and employees
  • Why Superscript’s highly specialized niche means they don’t have to spend a lot of effort bringing in new clients
  • Why Anna has chosen to remain a boutique firm rather than scaling up, and how she is branching out her business
  • Why professional development and team bonding are significant line items in her budget


Learn more about Anna Wolf:



Learn more about Gillian:




]]> No EP 105: The Hybrid Course/Consulting Business Model with Marie Poulin - Exploring Alternative Business Models 111 111 EP 105: The Hybrid Course/Consulting Business Model with Marie Poulin - Exploring Alternative Business Models full http://www.blubrry.com/worklessearnmore/83823690/ep-105-the-hybrid-courseconsulting-business-model-with-marie-poulin-exploring-alternative-business-models/ https://share.transistor.fm/s/0c568b85 Over the next several episodes, I'm going to be interviewing a series of online business owners about their business models, how their businesses make money, their biggest expenses, how much time their businesses take to run, how big or small their teams are and more.


Today I’m talking to Marie Poulin, creator of Notion Mastery, her hybrid online course that mixes self-paced study with office hours and community support.


Marie helps solopreneurs and small teams streamline their digital systems, processes, and workflows, so they can spend more time on what matters.


Notion Mastery is an online course and community that helps folks use Notion to live and work better.


Listen to the full episode to hear:


  • Why having live calls and office hours was instrumental to developing Notion Mastery
  • How a hybrid course plays to Marie’s strengths, personality and how she wants to show up in her business
  • Why leveraging interest in an existing tool like Notion or YouTube is a great beginner strategy for developing courses
  • The real costs in money and time of running a hybrid course and community


Learn more about Marie Poulin:



Learn more about Gillian:



]]> Over the next several episodes, I'm going to be interviewing a series of online business owners about their business models, how their businesses make money, their biggest expenses, how much time their businesses take to run, how big or small their teams are and more.


Today I’m talking to Marie Poulin, creator of Notion Mastery, her hybrid online course that mixes self-paced study with office hours and community support.


Marie helps solopreneurs and small teams streamline their digital systems, processes, and workflows, so they can spend more time on what matters.


Notion Mastery is an online course and community that helps folks use Notion to live and work better.


Listen to the full episode to hear:


  • Why having live calls and office hours was instrumental to developing Notion Mastery
  • How a hybrid course plays to Marie’s strengths, personality and how she wants to show up in her business
  • Why leveraging interest in an existing tool like Notion or YouTube is a great beginner strategy for developing courses
  • The real costs in money and time of running a hybrid course and community


Learn more about Marie Poulin:



Learn more about Gillian:



]]> Mon, 07 Feb 2022 03:00:00 -0500 Gillian Perkins Gillian Perkins 2170 Over the next several episodes, I'm going to be interviewing a series of online business owners about their business models, how their businesses make money, their biggest expenses, how much time their businesses take to run, how big or small their teams are and more.


Today I’m talking to Marie Poulin, creator of Notion Mastery, her hybrid online course that mixes self-paced study with office hours and community support.


Marie helps solopreneurs and small teams streamline their digital systems, processes, and workflows, so they can spend more time on what matters.


Notion Mastery is an online course and community that helps folks use Notion to live and work better.


Listen to the full episode to hear:


  • Why having live calls and office hours was instrumental to developing Notion Mastery
  • How a hybrid course plays to Marie’s strengths, personality and how she wants to show up in her business
  • Why leveraging interest in an existing tool like Notion or YouTube is a great beginner strategy for developing courses
  • The real costs in money and time of running a hybrid course and community


Learn more about Marie Poulin:



Learn more about Gillian:



]]> No EP 104: It's a Service... Turned Into a Product! with Candice Prather - Exploring Alternative Business Models 110 110 EP 104: It's a Service... Turned Into a Product! with Candice Prather - Exploring Alternative Business Models full http://www.blubrry.com/worklessearnmore/83773184/ep-104-its-a-service-turned-into-a-product-with-candice-prather-exploring-alternative-business-models/ https://share.transistor.fm/s/88fdf258 Over the next several episodes, I'm going to be interviewing a series of online business owners about their business models, how their businesses make money, their biggest expenses, how much time their businesses take to run, how big or small their teams are, and more.


Today I’m talking to interior designer Candice Prather about how she blends her offerings to capture very different types of customers in a service-based business.


Candice Prather is a Maryland-based Interior Designer and Realtor at Keller Williams Preferred Properties. She is a proud member of The American Society of Interior Designers (ASID), the Real Estate Staging Association (RESA), and The National Association of Realtors (NAR).


Listen to the full episode to hear:


  • Why you have to think like your customer when developing a marketing strategy
  • How Candice uses a detailed questionnaire to prep potential clients for their sales call
  • How she manages client workload across her two primary offerings
  • What add-on products boost Candice’s bottom line
  • How Candice envisions scaling her business


Learn more about Candice Prather:



Learn more about Gillian:



]]> Over the next several episodes, I'm going to be interviewing a series of online business owners about their business models, how their businesses make money, their biggest expenses, how much time their businesses take to run, how big or small their teams are, and more.


Today I’m talking to interior designer Candice Prather about how she blends her offerings to capture very different types of customers in a service-based business.


Candice Prather is a Maryland-based Interior Designer and Realtor at Keller Williams Preferred Properties. She is a proud member of The American Society of Interior Designers (ASID), the Real Estate Staging Association (RESA), and The National Association of Realtors (NAR).


Listen to the full episode to hear:


  • Why you have to think like your customer when developing a marketing strategy
  • How Candice uses a detailed questionnaire to prep potential clients for their sales call
  • How she manages client workload across her two primary offerings
  • What add-on products boost Candice’s bottom line
  • How Candice envisions scaling her business


Learn more about Candice Prather:



Learn more about Gillian:



]]> Mon, 31 Jan 2022 03:00:00 -0500 Gillian Perkins Gillian Perkins 1306 Over the next several episodes, I'm going to be interviewing a series of online business owners about their business models, how their businesses make money, their biggest expenses, how much time their businesses take to run, how big or small their teams are, and more.


Today I’m talking to interior designer Candice Prather about how she blends her offerings to capture very different types of customers in a service-based business.


Candice Prather is a Maryland-based Interior Designer and Realtor at Keller Williams Preferred Properties. She is a proud member of The American Society of Interior Designers (ASID), the Real Estate Staging Association (RESA), and The National Association of Realtors (NAR).


Listen to the full episode to hear:


  • Why you have to think like your customer when developing a marketing strategy
  • How Candice uses a detailed questionnaire to prep potential clients for their sales call
  • How she manages client workload across her two primary offerings
  • What add-on products boost Candice’s bottom line
  • How Candice envisions scaling her business


Learn more about Candice Prather:



Learn more about Gillian:



]]> No EP 103: The Micro-Agency Model with Cher Hale - Exploring Alternative Business Models 109 109 EP 103: The Micro-Agency Model with Cher Hale - Exploring Alternative Business Models full http://www.blubrry.com/worklessearnmore/83739112/ep-103-the-micro-agency-model-with-cher-hale-exploring-alternative-business-models/ https://share.transistor.fm/s/770edf15 Over the next several episodes, I'm going to be interviewing a series of online business owners about their business models, how their businesses make money, their biggest expenses, how much time their businesses take to run, how big or small their teams are and more.


Today I’m talking to Cher Hale about how she’s built a micro-agency by design, serving a very specific demographic and market that aligns with her values and passions.


Cher Hale is the founder and director of Ginkgo PR, a boutique agency that believes in using public relations to help historically-excluded authors and entrepreneurs take back their narratives.


As a Taiwanese-Black American woman, Cher is passionate about leveraging the power of media to tell diverse stories through online, print, TV, and podcast mediums so she can play a role in reshaping how our society views social justice, feminism, and multiculturalism.


Listen to the full episode to hear:


  • How Cher mixes a limited number of traditional retainer clients with consults and a membership option
  • Where the biggest chunks of her money and time go as a micro-agency
  • What she loves about her hybrid business model and one big disadvantage of a longer contract


Learn more about Cher Hale:



Learn more about Gillian:




]]> Over the next several episodes, I'm going to be interviewing a series of online business owners about their business models, how their businesses make money, their biggest expenses, how much time their businesses take to run, how big or small their teams are and more.


Today I’m talking to Cher Hale about how she’s built a micro-agency by design, serving a very specific demographic and market that aligns with her values and passions.


Cher Hale is the founder and director of Ginkgo PR, a boutique agency that believes in using public relations to help historically-excluded authors and entrepreneurs take back their narratives.


As a Taiwanese-Black American woman, Cher is passionate about leveraging the power of media to tell diverse stories through online, print, TV, and podcast mediums so she can play a role in reshaping how our society views social justice, feminism, and multiculturalism.


Listen to the full episode to hear:


  • How Cher mixes a limited number of traditional retainer clients with consults and a membership option
  • Where the biggest chunks of her money and time go as a micro-agency
  • What she loves about her hybrid business model and one big disadvantage of a longer contract


Learn more about Cher Hale:



Learn more about Gillian:




]]> Mon, 24 Jan 2022 03:00:00 -0500 Gillian Perkins Gillian Perkins 1219 Over the next several episodes, I'm going to be interviewing a series of online business owners about their business models, how their businesses make money, their biggest expenses, how much time their businesses take to run, how big or small their teams are and more.


Today I’m talking to Cher Hale about how she’s built a micro-agency by design, serving a very specific demographic and market that aligns with her values and passions.


Cher Hale is the founder and director of Ginkgo PR, a boutique agency that believes in using public relations to help historically-excluded authors and entrepreneurs take back their narratives.


As a Taiwanese-Black American woman, Cher is passionate about leveraging the power of media to tell diverse stories through online, print, TV, and podcast mediums so she can play a role in reshaping how our society views social justice, feminism, and multiculturalism.


Listen to the full episode to hear:


  • How Cher mixes a limited number of traditional retainer clients with consults and a membership option
  • Where the biggest chunks of her money and time go as a micro-agency
  • What she loves about her hybrid business model and one big disadvantage of a longer contract


Learn more about Cher Hale:



Learn more about Gillian:




]]> No EP 102: 7 Simple Business Models For Small Business Owners with guest host, Tara McMullin 102 102 EP 102: 7 Simple Business Models For Small Business Owners with guest host, Tara McMullin full http://www.blubrry.com/worklessearnmore/83672190/ep-102-7-simple-business-models-for-small-business-owners-with-guest-host-tara-mcmullin/ https://share.transistor.fm/s/4b8ba379 When I started working on starting my online business, it was because I was running away from the business that I already had.


Essentially, I was breaking up with my current business and my online business was a bit of a rebound. What I wanted out of my online business was flexibility and freedom. I wanted to know how to make as much money with as little effort as possible and in those rebound days, I was susceptible to anything that sounded like what I was looking for.


It wasn't until I was well into the process of building my business that I realized there were some things about the business model I had inadvertently chosen that I wasn't all that fond of or that there were other options out there.


Over the next several episodes, I'm going to be interviewing a series of online business owners about their business models, how their businesses make money, their biggest expenses, how much time their businesses take to run, how big or small their teams are and more.


To start this series off, I'm bringing on my friend, business mentor and podcast producer, Tara McMullin. In this episode, Tara breaks down seven simple business models for small business owners.


Tara McMullin is a coach, community builder, podcaster, producer, and writer. She’s the founder of What Works, a digital platform for small business owners who are building strong, resilient, and sustainable companies. She’s also the co-founder of YellowHouse.Media, a podcast production agency that helps entrepreneurs create standout podcasts that grow their businesses. Tara’s podcast, What Works, has been downloaded over 2 million times and boasts over 300 interviews with thriving small business owners.


Listen to the full episode to hear:


  • Why getting clear on your business model helps your business become more sustainable, resilient and easier to run
  • How keeping it simple can actually generate more revenue with fewer expenses
  • Seven simple business models with real-life examples and a breakdown of the math behind the revenue
  • Plus two models for physical product-based businesses
  • Key questions to consider when choosing a business model


Learn more about Tara McMullin:



Learn more about Gillian:



]]> When I started working on starting my online business, it was because I was running away from the business that I already had.


Essentially, I was breaking up with my current business and my online business was a bit of a rebound. What I wanted out of my online business was flexibility and freedom. I wanted to know how to make as much money with as little effort as possible and in those rebound days, I was susceptible to anything that sounded like what I was looking for.


It wasn't until I was well into the process of building my business that I realized there were some things about the business model I had inadvertently chosen that I wasn't all that fond of or that there were other options out there.


Over the next several episodes, I'm going to be interviewing a series of online business owners about their business models, how their businesses make money, their biggest expenses, how much time their businesses take to run, how big or small their teams are and more.


To start this series off, I'm bringing on my friend, business mentor and podcast producer, Tara McMullin. In this episode, Tara breaks down seven simple business models for small business owners.


Tara McMullin is a coach, community builder, podcaster, producer, and writer. She’s the founder of What Works, a digital platform for small business owners who are building strong, resilient, and sustainable companies. She’s also the co-founder of YellowHouse.Media, a podcast production agency that helps entrepreneurs create standout podcasts that grow their businesses. Tara’s podcast, What Works, has been downloaded over 2 million times and boasts over 300 interviews with thriving small business owners.


Listen to the full episode to hear:


  • Why getting clear on your business model helps your business become more sustainable, resilient and easier to run
  • How keeping it simple can actually generate more revenue with fewer expenses
  • Seven simple business models with real-life examples and a breakdown of the math behind the revenue
  • Plus two models for physical product-based businesses
  • Key questions to consider when choosing a business model


Learn more about Tara McMullin:



Learn more about Gillian:



]]> Mon, 17 Jan 2022 03:00:00 -0500 Gillian Perkins Gillian Perkins 3072 When I started working on starting my online business, it was because I was running away from the business that I already had.


Essentially, I was breaking up with my current business and my online business was a bit of a rebound. What I wanted out of my online business was flexibility and freedom. I wanted to know how to make as much money with as little effort as possible and in those rebound days, I was susceptible to anything that sounded like what I was looking for.


It wasn't until I was well into the process of building my business that I realized there were some things about the business model I had inadvertently chosen that I wasn't all that fond of or that there were other options out there.


Over the next several episodes, I'm going to be interviewing a series of online business owners about their business models, how their businesses make money, their biggest expenses, how much time their businesses take to run, how big or small their teams are and more.


To start this series off, I'm bringing on my friend, business mentor and podcast producer, Tara McMullin. In this episode, Tara breaks down seven simple business models for small business owners.


Tara McMullin is a coach, community builder, podcaster, producer, and writer. She’s the founder of What Works, a digital platform for small business owners who are building strong, resilient, and sustainable companies. She’s also the co-founder of YellowHouse.Media, a podcast production agency that helps entrepreneurs create standout podcasts that grow their businesses. Tara’s podcast, What Works, has been downloaded over 2 million times and boasts over 300 interviews with thriving small business owners.


Listen to the full episode to hear:


  • Why getting clear on your business model helps your business become more sustainable, resilient and easier to run
  • How keeping it simple can actually generate more revenue with fewer expenses
  • Seven simple business models with real-life examples and a breakdown of the math behind the revenue
  • Plus two models for physical product-based businesses
  • Key questions to consider when choosing a business model


Learn more about Tara McMullin:



Learn more about Gillian:



]]> No Ep 101: How to Go from $0 - $100,000 in 2022 108 108 Ep 101: How to Go from $0 - $100,000 in 2022 full http://www.blubrry.com/worklessearnmore/83556626/ep-101-how-to-go-from-0-100000-in-2022/ https://share.transistor.fm/s/120868b7 Did you set a goal to take your business from $0 to $100,000 in 2022?


You might think of dividing 100,000 by 365 and figure, “okay, I need to earn at least $274 per day and I’ll hit that mark.”


But the first thing to know is that it isn’t going to happen that way.


Most likely this process of going from zero to six figures over the next year is something that's going to happen exponentially.


You're going to start slow. It'll seem like you aren't making any progress at all at first, but over time, your income will increase faster and faster.


It will almost certainly be something of a rollercoaster, where you’ll earn more one month and less the next.


It’s a two steps forward, one step back kind of experience.


And that might not be what you want to hear, but as far as I’m concerned, it’s the truth.


Keep listening to find out what else you need to know to hit that six-figure milestone in 2022.


Listen to the full episode to hear:


  • How to keep discouragement at bay so you keep putting in the work to hit six figures
  • Why it’s okay to have some unknowns in your business plan
  • Why you need to get to market quickly, even if your product isn’t yet perfect
  • Why your income might dip while you’re setting up scalable systems
  • How to build a marketing and sales process that works for your business


Learn more about Gillian:



]]> Did you set a goal to take your business from $0 to $100,000 in 2022?


You might think of dividing 100,000 by 365 and figure, “okay, I need to earn at least $274 per day and I’ll hit that mark.”


But the first thing to know is that it isn’t going to happen that way.


Most likely this process of going from zero to six figures over the next year is something that's going to happen exponentially.


You're going to start slow. It'll seem like you aren't making any progress at all at first, but over time, your income will increase faster and faster.


It will almost certainly be something of a rollercoaster, where you’ll earn more one month and less the next.


It’s a two steps forward, one step back kind of experience.


And that might not be what you want to hear, but as far as I’m concerned, it’s the truth.


Keep listening to find out what else you need to know to hit that six-figure milestone in 2022.


Listen to the full episode to hear:


  • How to keep discouragement at bay so you keep putting in the work to hit six figures
  • Why it’s okay to have some unknowns in your business plan
  • Why you need to get to market quickly, even if your product isn’t yet perfect
  • Why your income might dip while you’re setting up scalable systems
  • How to build a marketing and sales process that works for your business


Learn more about Gillian:



]]> Mon, 10 Jan 2022 03:00:00 -0500 Gillian Perkins Gillian Perkins 1610 Did you set a goal to take your business from $0 to $100,000 in 2022?


You might think of dividing 100,000 by 365 and figure, “okay, I need to earn at least $274 per day and I’ll hit that mark.”


But the first thing to know is that it isn’t going to happen that way.


Most likely this process of going from zero to six figures over the next year is something that's going to happen exponentially.


You're going to start slow. It'll seem like you aren't making any progress at all at first, but over time, your income will increase faster and faster.


It will almost certainly be something of a rollercoaster, where you’ll earn more one month and less the next.


It’s a two steps forward, one step back kind of experience.


And that might not be what you want to hear, but as far as I’m concerned, it’s the truth.


Keep listening to find out what else you need to know to hit that six-figure milestone in 2022.


Listen to the full episode to hear:


  • How to keep discouragement at bay so you keep putting in the work to hit six figures
  • Why it’s okay to have some unknowns in your business plan
  • Why you need to get to market quickly, even if your product isn’t yet perfect
  • Why your income might dip while you’re setting up scalable systems
  • How to build a marketing and sales process that works for your business


Learn more about Gillian:



]]> No Bonus Week #5: Is Your Business Idea Any Good? Here's How To Tell 107 107 Bonus Week #5: Is Your Business Idea Any Good? Here's How To Tell bonus http://www.blubrry.com/worklessearnmore/83485858/bonus-week-5-is-your-business-idea-any-good-heres-how-to-tell/ https://share.transistor.fm/s/e0b6286a To celebrate our reaching 100 episodes of Work Less, Earn More, I’m revisiting some of my favorite episodes all this week.


I went all the way back to the very first episode and pulled out the ones that stood out to me as must-listens, ones that I think even if you've heard them before, they would be worth listening to again. Then I had to narrow it down from 20 or so episodes to 5.


To do that, I needed a theme or a topic, and I landed on doing a whole week of episodes all about funnels and launching.


For the final episode of our five-part bonus series, we're going to do something that is a little bit unrelated if I'm going to be completely honest, but I think it's an important piece of the puzzle.


When I was first trying to build my business, my funnels weren’t working and my launches were falling flat.


And it wasn’t because of the funnels or the launches.


The reason they would have worked for me is because I was barking up the wrong tree. I was trying to sell something that there wasn't demand for. I was trying to sell something that nobody wanted to buy.


I hadn’t validated my business idea.


So today, I’ll walk you through how to do that, so you can put all of the great lessons in the last four episodes this week to use.


Listen to the full episode to hear:


  • 3 questions to ask to validate your business idea
  • Why market research is essential to building a successful business
  • How to tell if your business idea is valid and worth pursuing
  • Why it might not take a long time to build a substantial, successful business


Learn more about Gillian:



]]> To celebrate our reaching 100 episodes of Work Less, Earn More, I’m revisiting some of my favorite episodes all this week.


I went all the way back to the very first episode and pulled out the ones that stood out to me as must-listens, ones that I think even if you've heard them before, they would be worth listening to again. Then I had to narrow it down from 20 or so episodes to 5.


To do that, I needed a theme or a topic, and I landed on doing a whole week of episodes all about funnels and launching.


For the final episode of our five-part bonus series, we're going to do something that is a little bit unrelated if I'm going to be completely honest, but I think it's an important piece of the puzzle.


When I was first trying to build my business, my funnels weren’t working and my launches were falling flat.


And it wasn’t because of the funnels or the launches.


The reason they would have worked for me is because I was barking up the wrong tree. I was trying to sell something that there wasn't demand for. I was trying to sell something that nobody wanted to buy.


I hadn’t validated my business idea.


So today, I’ll walk you through how to do that, so you can put all of the great lessons in the last four episodes this week to use.


Listen to the full episode to hear:


  • 3 questions to ask to validate your business idea
  • Why market research is essential to building a successful business
  • How to tell if your business idea is valid and worth pursuing
  • Why it might not take a long time to build a substantial, successful business


Learn more about Gillian:



]]> Fri, 07 Jan 2022 03:00:00 -0500 Gillian Perkins Gillian Perkins 1810 To celebrate our reaching 100 episodes of Work Less, Earn More, I’m revisiting some of my favorite episodes all this week.


I went all the way back to the very first episode and pulled out the ones that stood out to me as must-listens, ones that I think even if you've heard them before, they would be worth listening to again. Then I had to narrow it down from 20 or so episodes to 5.


To do that, I needed a theme or a topic, and I landed on doing a whole week of episodes all about funnels and launching.


For the final episode of our five-part bonus series, we're going to do something that is a little bit unrelated if I'm going to be completely honest, but I think it's an important piece of the puzzle.


When I was first trying to build my business, my funnels weren’t working and my launches were falling flat.


And it wasn’t because of the funnels or the launches.


The reason they would have worked for me is because I was barking up the wrong tree. I was trying to sell something that there wasn't demand for. I was trying to sell something that nobody wanted to buy.


I hadn’t validated my business idea.


So today, I’ll walk you through how to do that, so you can put all of the great lessons in the last four episodes this week to use.


Listen to the full episode to hear:


  • 3 questions to ask to validate your business idea
  • Why market research is essential to building a successful business
  • How to tell if your business idea is valid and worth pursuing
  • Why it might not take a long time to build a substantial, successful business


Learn more about Gillian:



]]> No Bonus Week #4: Six-Figures—6 Things We Did That Took Us Past The Mark 106 106 Bonus Week #4: Six-Figures—6 Things We Did That Took Us Past The Mark bonus http://www.blubrry.com/worklessearnmore/83485853/bonus-week-4-six-figures6-things-we-did-that-took-us-past-the-mark/ https://share.transistor.fm/s/10d83778 To celebrate our reaching 100 episodes of Work Less, Earn More, I’m revisiting some of my favorite episodes all this week.


I went all the way back to the very first episode and pulled out the ones that stood out to me as must-listens, ones that I think even if you've heard them before, they would be worth listening to again. Then I had to narrow it down from 20 or so episodes to 5.


To do that, I needed a theme or a topic, and I landed on doing a whole week of episodes all about funnels and launching.


I'm bringing you back to one of the earliest episodes from Work Less, Earn More.


In this episode, I share with you six things that took us past the six-figure mark.


One thing I love about this episode is that it's a really good recap of some of the biggest things that we did that grew the business, and I did it while hitting that milestone was still pretty fresh and we were still using a lot of the same strategies as we continued to grow.


So if you’re aiming for that goal, listen in and I’ll share how we did it.


Listen to the full episode to hear:


  • Why I had to narrow my focus and get specific
  • Why I stopped selling and dug into market research
  • Why different is better than better
  • How I found my bottlenecks and hired help strategically to get past them
  • How subscriptions and evergreen funnels took us over the six-figure mark


Learn more about Gillian:


]]> To celebrate our reaching 100 episodes of Work Less, Earn More, I’m revisiting some of my favorite episodes all this week.


I went all the way back to the very first episode and pulled out the ones that stood out to me as must-listens, ones that I think even if you've heard them before, they would be worth listening to again. Then I had to narrow it down from 20 or so episodes to 5.


To do that, I needed a theme or a topic, and I landed on doing a whole week of episodes all about funnels and launching.


I'm bringing you back to one of the earliest episodes from Work Less, Earn More.


In this episode, I share with you six things that took us past the six-figure mark.


One thing I love about this episode is that it's a really good recap of some of the biggest things that we did that grew the business, and I did it while hitting that milestone was still pretty fresh and we were still using a lot of the same strategies as we continued to grow.


So if you’re aiming for that goal, listen in and I’ll share how we did it.


Listen to the full episode to hear:


  • Why I had to narrow my focus and get specific
  • Why I stopped selling and dug into market research
  • Why different is better than better
  • How I found my bottlenecks and hired help strategically to get past them
  • How subscriptions and evergreen funnels took us over the six-figure mark


Learn more about Gillian:


]]> Thu, 06 Jan 2022 03:00:00 -0500 Gillian Perkins Gillian Perkins 2429 To celebrate our reaching 100 episodes of Work Less, Earn More, I’m revisiting some of my favorite episodes all this week.


I went all the way back to the very first episode and pulled out the ones that stood out to me as must-listens, ones that I think even if you've heard them before, they would be worth listening to again. Then I had to narrow it down from 20 or so episodes to 5.


To do that, I needed a theme or a topic, and I landed on doing a whole week of episodes all about funnels and launching.


I'm bringing you back to one of the earliest episodes from Work Less, Earn More.


In this episode, I share with you six things that took us past the six-figure mark.


One thing I love about this episode is that it's a really good recap of some of the biggest things that we did that grew the business, and I did it while hitting that milestone was still pretty fresh and we were still using a lot of the same strategies as we continued to grow.


So if you’re aiming for that goal, listen in and I’ll share how we did it.


Listen to the full episode to hear:


  • Why I had to narrow my focus and get specific
  • Why I stopped selling and dug into market research
  • Why different is better than better
  • How I found my bottlenecks and hired help strategically to get past them
  • How subscriptions and evergreen funnels took us over the six-figure mark


Learn more about Gillian:


]]> No Bonus Week #3: 30,000+ Courses Sold In Just 18 Months (and With a Small Audience!) with Lucy Griffiths 105 105 Bonus Week #3: 30,000+ Courses Sold In Just 18 Months (and With a Small Audience!) with Lucy Griffiths bonus http://www.blubrry.com/worklessearnmore/83485852/bonus-week-3-30000-courses-sold-in-just-18-months-and-with-a-small-audience-with-lucy-griffiths/ https://share.transistor.fm/s/cbe838fd To celebrate our reaching 100 episodes of Work Less, Earn More, I’m revisiting some of my favorite episodes all this week.


I went all the way back to the very first episode and pulled out the ones that stood out to me as must-listens, ones that I think even if you've heard them before, they would be worth listening to again. Then I had to narrow it down from 20 or so episodes to 5.


To do that, I needed a theme or a topic, and I landed on doing a whole week of episodes all about funnels and launching.


Today I'm bringing you an interview that I did with my friend, Lucy Griffiths, who has a truly incredible evergreen sales funnel set up that sold over 30,000 copies of one of her courses in just 18 months!


Whether you’re just starting to set up funnels or you have one running you want to improve, listen in as Lucy shares the dirt on how she set it up and how it works.


Lucy Griffiths went from TV journalist reporting from conflict zones and interviewing political heavyweights and rubbing elbows with A-listers to building a course business that has now generated over a million dollars in revenue. Her Confident on Camera course has over 50,000 downloads and counting.


Listen to the full episode to hear:


  • How micro-courses allow you to quickly scale up your sales
  • Why you should script and record your sales pitch
  • How Lucy structures her offers to increase her total cart value from a low-cost course
  • Why she uses still image ads to sell a video-based course
  • Lucy’s surprising strategy for generating leads and converting them


Learn more about Lucy:



Learn more about Gillian:



]]> To celebrate our reaching 100 episodes of Work Less, Earn More, I’m revisiting some of my favorite episodes all this week.


I went all the way back to the very first episode and pulled out the ones that stood out to me as must-listens, ones that I think even if you've heard them before, they would be worth listening to again. Then I had to narrow it down from 20 or so episodes to 5.


To do that, I needed a theme or a topic, and I landed on doing a whole week of episodes all about funnels and launching.


Today I'm bringing you an interview that I did with my friend, Lucy Griffiths, who has a truly incredible evergreen sales funnel set up that sold over 30,000 copies of one of her courses in just 18 months!


Whether you’re just starting to set up funnels or you have one running you want to improve, listen in as Lucy shares the dirt on how she set it up and how it works.


Lucy Griffiths went from TV journalist reporting from conflict zones and interviewing political heavyweights and rubbing elbows with A-listers to building a course business that has now generated over a million dollars in revenue. Her Confident on Camera course has over 50,000 downloads and counting.


Listen to the full episode to hear:


  • How micro-courses allow you to quickly scale up your sales
  • Why you should script and record your sales pitch
  • How Lucy structures her offers to increase her total cart value from a low-cost course
  • Why she uses still image ads to sell a video-based course
  • Lucy’s surprising strategy for generating leads and converting them


Learn more about Lucy:



Learn more about Gillian:



]]> Wed, 05 Jan 2022 03:00:00 -0500 Gillian Perkins Gillian Perkins 2558 To celebrate our reaching 100 episodes of Work Less, Earn More, I’m revisiting some of my favorite episodes all this week.


I went all the way back to the very first episode and pulled out the ones that stood out to me as must-listens, ones that I think even if you've heard them before, they would be worth listening to again. Then I had to narrow it down from 20 or so episodes to 5.


To do that, I needed a theme or a topic, and I landed on doing a whole week of episodes all about funnels and launching.


Today I'm bringing you an interview that I did with my friend, Lucy Griffiths, who has a truly incredible evergreen sales funnel set up that sold over 30,000 copies of one of her courses in just 18 months!


Whether you’re just starting to set up funnels or you have one running you want to improve, listen in as Lucy shares the dirt on how she set it up and how it works.


Lucy Griffiths went from TV journalist reporting from conflict zones and interviewing political heavyweights and rubbing elbows with A-listers to building a course business that has now generated over a million dollars in revenue. Her Confident on Camera course has over 50,000 downloads and counting.


Listen to the full episode to hear:


  • How micro-courses allow you to quickly scale up your sales
  • Why you should script and record your sales pitch
  • How Lucy structures her offers to increase her total cart value from a low-cost course
  • Why she uses still image ads to sell a video-based course
  • Lucy’s surprising strategy for generating leads and converting them


Learn more about Lucy:



Learn more about Gillian:



]]> No Bonus Week #2: Six-figure Launches With A TINY List – Tarzan Kay Shares Her Copywriting Secrets 104 104 Bonus Week #2: Six-figure Launches With A TINY List – Tarzan Kay Shares Her Copywriting Secrets bonus http://www.blubrry.com/worklessearnmore/83485842/bonus-week-2-six-figure-launches-with-a-tiny-list-tarzan-kay-shares-her-copywriting-secrets/ https://share.transistor.fm/s/b0f5acb5 To celebrate our reaching 100 episodes of Work Less, Earn More, I’m revisiting some of my favorite episodes all this week.


I went all the way back to the very first episode and pulled out the ones that stood out to me as must-listens, ones that I think even if you've heard them before, they would be worth listening to again. Then I had to narrow it down from 20 or so episodes to 5.


To do that, I needed a theme or a topic, and I landed on doing a whole week of episodes all about funnels and launching.


Today is Episode 22 with Tarzan Kay.


Tarzan reveals all of her best secrets and tips for launching to a small list and really maximizing your sales, even when you aren't selling to very many people.


And I know that that is the situation that many of you are in right now. And I was in that situation not too long ago myself.


Tarzan Kay is a master of email marketing and former copywriter-for-hire who specializes in fun-to-read, more-addictive-than-Game-of-Thrones email copy. She also helps freelancers attract better clients who’ll reach deeper into their pockets to pay for top-quality services using the power of email.


She shares all of her expert email marketing and copywriting tips on how she stands out in a crowded market—and how you can, too.


Listen to the full episode to hear:


  • Sales strategies to make the most of your small list
  • How to calculate your real conversion rate for your launch
  • A two-part offer structure that helps you capture missed leads
  • Why you should never judge your launch in the middle of it


Learn more about Tarzan:



Learn more about Gillian:



]]> To celebrate our reaching 100 episodes of Work Less, Earn More, I’m revisiting some of my favorite episodes all this week.


I went all the way back to the very first episode and pulled out the ones that stood out to me as must-listens, ones that I think even if you've heard them before, they would be worth listening to again. Then I had to narrow it down from 20 or so episodes to 5.


To do that, I needed a theme or a topic, and I landed on doing a whole week of episodes all about funnels and launching.


Today is Episode 22 with Tarzan Kay.


Tarzan reveals all of her best secrets and tips for launching to a small list and really maximizing your sales, even when you aren't selling to very many people.


And I know that that is the situation that many of you are in right now. And I was in that situation not too long ago myself.


Tarzan Kay is a master of email marketing and former copywriter-for-hire who specializes in fun-to-read, more-addictive-than-Game-of-Thrones email copy. She also helps freelancers attract better clients who’ll reach deeper into their pockets to pay for top-quality services using the power of email.


She shares all of her expert email marketing and copywriting tips on how she stands out in a crowded market—and how you can, too.


Listen to the full episode to hear:


  • Sales strategies to make the most of your small list
  • How to calculate your real conversion rate for your launch
  • A two-part offer structure that helps you capture missed leads
  • Why you should never judge your launch in the middle of it


Learn more about Tarzan:



Learn more about Gillian:



]]> Tue, 04 Jan 2022 03:00:00 -0500 Gillian Perkins Gillian Perkins 2949 To celebrate our reaching 100 episodes of Work Less, Earn More, I’m revisiting some of my favorite episodes all this week.


I went all the way back to the very first episode and pulled out the ones that stood out to me as must-listens, ones that I think even if you've heard them before, they would be worth listening to again. Then I had to narrow it down from 20 or so episodes to 5.


To do that, I needed a theme or a topic, and I landed on doing a whole week of episodes all about funnels and launching.


Today is Episode 22 with Tarzan Kay.


Tarzan reveals all of her best secrets and tips for launching to a small list and really maximizing your sales, even when you aren't selling to very many people.


And I know that that is the situation that many of you are in right now. And I was in that situation not too long ago myself.


Tarzan Kay is a master of email marketing and former copywriter-for-hire who specializes in fun-to-read, more-addictive-than-Game-of-Thrones email copy. She also helps freelancers attract better clients who’ll reach deeper into their pockets to pay for top-quality services using the power of email.


She shares all of her expert email marketing and copywriting tips on how she stands out in a crowded market—and how you can, too.


Listen to the full episode to hear:


  • Sales strategies to make the most of your small list
  • How to calculate your real conversion rate for your launch
  • A two-part offer structure that helps you capture missed leads
  • Why you should never judge your launch in the middle of it


Learn more about Tarzan:



Learn more about Gillian:



]]> No Bonus Week #1: Easy Evergreen Sales Funnels That MAKE SENSE and MAKE MONEY with Mariah Coz 103 103 Bonus Week #1: Easy Evergreen Sales Funnels That MAKE SENSE and MAKE MONEY with Mariah Coz bonus http://www.blubrry.com/worklessearnmore/83485836/bonus-week-1-easy-evergreen-sales-funnels-that-make-sense-and-make-money-with-mariah-coz/ https://share.transistor.fm/s/4c1fbc82 To celebrate our reaching 100 episodes of Work Less, Earn More, I’m revisiting some of my favorite episodes all this week.


I went all the way back to the very first episode and pulled out the ones that stood out to me as must-listens, ones that I think even if you've heard them before, would be worth listening to again. Then I had to narrow it down from 20 or so episodes to 5.


To do that, I needed a theme or a topic, and I landed on doing a whole week of episodes all about funnels and launching.


First up is Episode 20 with Mariah Coz. Mariah is a wizard with evergreen funnels and in this episode, she breaks down how easy creating a successful evergreen funnel can be, even when it goes against conventional wisdom.


Mariah Coz has been creating and selling online courses, building webinars, and crafting funnels for years. In that time, her company has helped hundreds of people create and sell courses about everything from watercolor painting, programming, decluttering, football, and everything in between.


She is a veteran course creator and creates high-converting webinars, funnels, and launches for herself and her clients using cutting-edge strategies that no one else is teaching.


Listen to the full episode to hear:


  • Why it’s “mean to not go evergreen,” for your customers and for you
  • How your evergreen funnel fuels your live launches
  • Three things that might be holding you back from building an evergreen funnel
  • Two ways to effectively create urgency without being sleazy
  • One simple thing to put on your webinar landing page that will increase sales


Learn more about Mariah Coz:



Learn more about Gillian:


]]> To celebrate our reaching 100 episodes of Work Less, Earn More, I’m revisiting some of my favorite episodes all this week.


I went all the way back to the very first episode and pulled out the ones that stood out to me as must-listens, ones that I think even if you've heard them before, would be worth listening to again. Then I had to narrow it down from 20 or so episodes to 5.


To do that, I needed a theme or a topic, and I landed on doing a whole week of episodes all about funnels and launching.


First up is Episode 20 with Mariah Coz. Mariah is a wizard with evergreen funnels and in this episode, she breaks down how easy creating a successful evergreen funnel can be, even when it goes against conventional wisdom.


Mariah Coz has been creating and selling online courses, building webinars, and crafting funnels for years. In that time, her company has helped hundreds of people create and sell courses about everything from watercolor painting, programming, decluttering, football, and everything in between.


She is a veteran course creator and creates high-converting webinars, funnels, and launches for herself and her clients using cutting-edge strategies that no one else is teaching.


Listen to the full episode to hear:


  • Why it’s “mean to not go evergreen,” for your customers and for you
  • How your evergreen funnel fuels your live launches
  • Three things that might be holding you back from building an evergreen funnel
  • Two ways to effectively create urgency without being sleazy
  • One simple thing to put on your webinar landing page that will increase sales


Learn more about Mariah Coz:



Learn more about Gillian:


]]> Mon, 03 Jan 2022 03:00:00 -0500 Gillian Perkins Gillian Perkins 3195 To celebrate our reaching 100 episodes of Work Less, Earn More, I’m revisiting some of my favorite episodes all this week.


I went all the way back to the very first episode and pulled out the ones that stood out to me as must-listens, ones that I think even if you've heard them before, would be worth listening to again. Then I had to narrow it down from 20 or so episodes to 5.


To do that, I needed a theme or a topic, and I landed on doing a whole week of episodes all about funnels and launching.


First up is Episode 20 with Mariah Coz. Mariah is a wizard with evergreen funnels and in this episode, she breaks down how easy creating a successful evergreen funnel can be, even when it goes against conventional wisdom.


Mariah Coz has been creating and selling online courses, building webinars, and crafting funnels for years. In that time, her company has helped hundreds of people create and sell courses about everything from watercolor painting, programming, decluttering, football, and everything in between.


She is a veteran course creator and creates high-converting webinars, funnels, and launches for herself and her clients using cutting-edge strategies that no one else is teaching.


Listen to the full episode to hear:


  • Why it’s “mean to not go evergreen,” for your customers and for you
  • How your evergreen funnel fuels your live launches
  • Three things that might be holding you back from building an evergreen funnel
  • Two ways to effectively create urgency without being sleazy
  • One simple thing to put on your webinar landing page that will increase sales


Learn more about Mariah Coz:



Learn more about Gillian:


]]> No EP 100: What I've Learned and What's Changed About Podcasting Over 100 Episodes with Tara McMullin 102 102 EP 100: What I've Learned and What's Changed About Podcasting Over 100 Episodes with Tara McMullin full http://www.blubrry.com/worklessearnmore/83356343/ep-100-what-ive-learned-and-whats-changed-about-podcasting-over-100-episodes-with-tara-mcmullin/ https://share.transistor.fm/s/6a2883cc Welcome to Episode 100!


For this milestone episode, I thought it would be fitting to share some of the things that I’ve learned over the course of the last hundred episodes.


I took on this project with some knowledge and strategy, and I’d been creating content on the internet for years, but I still had a lot to learn. So today, I’m going to share the top three things I’ve learned over the last two years of running the podcast.


And I’ll be joined by Tara McMullin, my friend and one of the producers of this show. Tara is a podcasting pro and has the inside story of what’s happening in podcasting, what’s changed in the last two years, and strategies for running a successful podcast today.


Tara McMullin is a coach, community builder, podcaster, producer, and writer. She’s the founder of What Works, a digital platform for small business owners who are building strong, resilient, and sustainable companies. She’s also the co-founder of YellowHouse.Media, a podcast production agency that helps entrepreneurs create standout podcasts that grow their businesses. Tara’s podcast, What Works, has been downloaded over 2 million times and boasts over 300 interviews with thriving small business owners.


Listen to the full episode to hear:


  • Why your podcast shouldn’t be your primary visibility strategy, but it can establish you as an expert
  • How COVID leveled the production playing field between big studios and indie podcasts
  • Why limited series are on the rise and pros and cons of making and marketing them for your podcast
  • Why your “new episode” social media post isn’t working


Learn more about Tara McMullin:



Learn more about Gillian:



]]> Welcome to Episode 100!


For this milestone episode, I thought it would be fitting to share some of the things that I’ve learned over the course of the last hundred episodes.


I took on this project with some knowledge and strategy, and I’d been creating content on the internet for years, but I still had a lot to learn. So today, I’m going to share the top three things I’ve learned over the last two years of running the podcast.


And I’ll be joined by Tara McMullin, my friend and one of the producers of this show. Tara is a podcasting pro and has the inside story of what’s happening in podcasting, what’s changed in the last two years, and strategies for running a successful podcast today.


Tara McMullin is a coach, community builder, podcaster, producer, and writer. She’s the founder of What Works, a digital platform for small business owners who are building strong, resilient, and sustainable companies. She’s also the co-founder of YellowHouse.Media, a podcast production agency that helps entrepreneurs create standout podcasts that grow their businesses. Tara’s podcast, What Works, has been downloaded over 2 million times and boasts over 300 interviews with thriving small business owners.


Listen to the full episode to hear:


  • Why your podcast shouldn’t be your primary visibility strategy, but it can establish you as an expert
  • How COVID leveled the production playing field between big studios and indie podcasts
  • Why limited series are on the rise and pros and cons of making and marketing them for your podcast
  • Why your “new episode” social media post isn’t working


Learn more about Tara McMullin:



Learn more about Gillian:



]]> Mon, 20 Dec 2021 03:00:00 -0500 Gillian Perkins Gillian Perkins 3684 Welcome to Episode 100!


For this milestone episode, I thought it would be fitting to share some of the things that I’ve learned over the course of the last hundred episodes.


I took on this project with some knowledge and strategy, and I’d been creating content on the internet for years, but I still had a lot to learn. So today, I’m going to share the top three things I’ve learned over the last two years of running the podcast.


And I’ll be joined by Tara McMullin, my friend and one of the producers of this show. Tara is a podcasting pro and has the inside story of what’s happening in podcasting, what’s changed in the last two years, and strategies for running a successful podcast today.


Tara McMullin is a coach, community builder, podcaster, producer, and writer. She’s the founder of What Works, a digital platform for small business owners who are building strong, resilient, and sustainable companies. She’s also the co-founder of YellowHouse.Media, a podcast production agency that helps entrepreneurs create standout podcasts that grow their businesses. Tara’s podcast, What Works, has been downloaded over 2 million times and boasts over 300 interviews with thriving small business owners.


Listen to the full episode to hear:


  • Why your podcast shouldn’t be your primary visibility strategy, but it can establish you as an expert
  • How COVID leveled the production playing field between big studios and indie podcasts
  • Why limited series are on the rise and pros and cons of making and marketing them for your podcast
  • Why your “new episode” social media post isn’t working


Learn more about Tara McMullin:



Learn more about Gillian:



]]> No EP 99: The Secret to Turning Your Side-Hustle Into Your Full-Time Thing 101 101 EP 99: The Secret to Turning Your Side-Hustle Into Your Full-Time Thing full http://www.blubrry.com/worklessearnmore/83295437/ep-99-the-secret-to-turning-your-side-hustle-into-your-full-time-thing/ https://share.transistor.fm/s/32cdf954 If you want to turn your side-hustle into your full-time gig, you need two things: products and customers.


Of course, it’s not actually that simple.


There are a lot of variables depending on the kind of business you want to run, and a lot of ways for things to go wrong.


So today, I’m sharing the real secret to turning your side-thing into your main thing so you can have a steady, predictable income from your business.


Listen to the full episode to hear:


  • The systems you need to have in place for steady income
  • Why starting a business is more than setting up shop with a website and a tax filing


Learn more about Gillian:




]]> If you want to turn your side-hustle into your full-time gig, you need two things: products and customers.


Of course, it’s not actually that simple.


There are a lot of variables depending on the kind of business you want to run, and a lot of ways for things to go wrong.


So today, I’m sharing the real secret to turning your side-thing into your main thing so you can have a steady, predictable income from your business.


Listen to the full episode to hear:


  • The systems you need to have in place for steady income
  • Why starting a business is more than setting up shop with a website and a tax filing


Learn more about Gillian:




]]> Mon, 13 Dec 2021 03:00:00 -0500 Gillian Perkins Gillian Perkins 620 If you want to turn your side-hustle into your full-time gig, you need two things: products and customers.


Of course, it’s not actually that simple.


There are a lot of variables depending on the kind of business you want to run, and a lot of ways for things to go wrong.


So today, I’m sharing the real secret to turning your side-thing into your main thing so you can have a steady, predictable income from your business.


Listen to the full episode to hear:


  • The systems you need to have in place for steady income
  • Why starting a business is more than setting up shop with a website and a tax filing


Learn more about Gillian:




]]> No EP 98: The Secret To CONFIDENTLY Increasing Your Prices 100 100 EP 98: The Secret To CONFIDENTLY Increasing Your Prices full http://www.blubrry.com/worklessearnmore/83251168/ep-98-the-secret-to-confidently-increasing-your-prices/ https://share.transistor.fm/s/1192dc7a There are plenty of great reasons to want to increase your prices, and I’m guessing you’ve thought of a few of them.


There are also plenty of concerns you might have about the process.


If those concerns are holding you back, this is the episode for you.


We’ll talk about reasons to raise your prices, why you haven’t done it yet, and I’ll share the secret to confidently raising your prices and executing the changes in your business.


Listen to the full episode to hear:


  • How to balance raising your prices with a possible loss in overall sales
  • Practical concerns around raising your prices, and one that might be all in your head
  • 3 case studies to help you consider your pricing strategy
  • The real secret to confidently raising your prices


Learn more about Gillian:




]]> There are plenty of great reasons to want to increase your prices, and I’m guessing you’ve thought of a few of them.


There are also plenty of concerns you might have about the process.


If those concerns are holding you back, this is the episode for you.


We’ll talk about reasons to raise your prices, why you haven’t done it yet, and I’ll share the secret to confidently raising your prices and executing the changes in your business.


Listen to the full episode to hear:


  • How to balance raising your prices with a possible loss in overall sales
  • Practical concerns around raising your prices, and one that might be all in your head
  • 3 case studies to help you consider your pricing strategy
  • The real secret to confidently raising your prices


Learn more about Gillian:




]]> Mon, 06 Dec 2021 03:00:00 -0500 Gillian Perkins Gillian Perkins 1275 There are plenty of great reasons to want to increase your prices, and I’m guessing you’ve thought of a few of them.


There are also plenty of concerns you might have about the process.


If those concerns are holding you back, this is the episode for you.


We’ll talk about reasons to raise your prices, why you haven’t done it yet, and I’ll share the secret to confidently raising your prices and executing the changes in your business.


Listen to the full episode to hear:


  • How to balance raising your prices with a possible loss in overall sales
  • Practical concerns around raising your prices, and one that might be all in your head
  • 3 case studies to help you consider your pricing strategy
  • The real secret to confidently raising your prices


Learn more about Gillian:




]]> No EP 97: Five Apps I Use to Run My Online Business 99 99 EP 97: Five Apps I Use to Run My Online Business full http://www.blubrry.com/worklessearnmore/83151023/ep-97-five-apps-i-use-to-run-my-online-business/ https://share.transistor.fm/s/91398645 The majority of the time, I run my online business from my desktop computer and when I’m traveling, I’ll use my laptop.


Working from my phone isn’t my preferred way to do it. I’d much rather be at my desk in a focused environment, but sometimes there’s no avoiding it.


Being able to use my phone also gives me additional freedom and flexibility to bring my office with me when I need to.


Today, I’m sharing five apps that make it much easier to run my business from my phone.


Listen to the full episode to hear:


  • My favorite app to keep work messaging separate and organized
  • The project management app my team and I use to stay on top of tasks
  • How we create our Instagram stories
  • How I update YouTube on the fly
  • My three favorite tools in G Suite


Learn more about Gillian:



]]> The majority of the time, I run my online business from my desktop computer and when I’m traveling, I’ll use my laptop.


Working from my phone isn’t my preferred way to do it. I’d much rather be at my desk in a focused environment, but sometimes there’s no avoiding it.


Being able to use my phone also gives me additional freedom and flexibility to bring my office with me when I need to.


Today, I’m sharing five apps that make it much easier to run my business from my phone.


Listen to the full episode to hear:


  • My favorite app to keep work messaging separate and organized
  • The project management app my team and I use to stay on top of tasks
  • How we create our Instagram stories
  • How I update YouTube on the fly
  • My three favorite tools in G Suite


Learn more about Gillian:



]]> Mon, 29 Nov 2021 03:00:00 -0500 Gillian Perkins Gillian Perkins 752 The majority of the time, I run my online business from my desktop computer and when I’m traveling, I’ll use my laptop.


Working from my phone isn’t my preferred way to do it. I’d much rather be at my desk in a focused environment, but sometimes there’s no avoiding it.


Being able to use my phone also gives me additional freedom and flexibility to bring my office with me when I need to.


Today, I’m sharing five apps that make it much easier to run my business from my phone.


Listen to the full episode to hear:


  • My favorite app to keep work messaging separate and organized
  • The project management app my team and I use to stay on top of tasks
  • How we create our Instagram stories
  • How I update YouTube on the fly
  • My three favorite tools in G Suite


Learn more about Gillian:



]]> No EP 96: Which Business Model is Right For You with Pat Flynn 98 98 EP 96: Which Business Model is Right For You with Pat Flynn full http://www.blubrry.com/worklessearnmore/83077519/ep-96-which-business-model-is-right-for-you-with-pat-flynn/ https://share.transistor.fm/s/8e1eab55 You can watch a video or read a blog post about how to make money online and think, well, that looks easy.


But you’re almost never getting the whole picture.


What you see in those videos and blog posts is a snapshot, usually of all the things that went right, not everything that went wrong before it started to get better.


You won’t see all of the potential hazards and challenges that come with those business models because you’re not being given the full breadth of the real-world experience of running that business and what it took to make it a success.


So today, I’m talking to online business’s self-labeled Crash Test Dummy, Pat Flynn.


Pat has tested out so many different ways to make money online, and he’s going to let me pick his brain and do a deep dive about what worked, what flopped, and how profitable they really were.


Pat Flynn is a father, husband, and entrepreneur who lives and works in San Diego, CA. He owns several successful online businesses and is a professional blogger, keynote speaker, Wall Street Journal bestselling author, and host of the Smart Passive Income and AskPat podcasts, which have earned a combined total of over 65 million downloads, multiple awards, and features in publications such as The New York Times and Forbes. He is also an advisor to ConvertKit, LeadPages, Teachable, and other companies in the digital marketing arena.


Listen to the full episode to hear:


  • Why asking what model you should start with is the wrong question, and the questions you should be asking instead
  • How his audience informed Pat’s initial venture into online business
  • Why you should think of affiliate marketing and sponsorships as providing a service to your audience
  • How books and speaking can support your brand and create income
  • The business models that have the highest ROI and profit margins for Pat


Learn more about Pat:



Learn more about Gillian:




]]> You can watch a video or read a blog post about how to make money online and think, well, that looks easy.


But you’re almost never getting the whole picture.


What you see in those videos and blog posts is a snapshot, usually of all the things that went right, not everything that went wrong before it started to get better.


You won’t see all of the potential hazards and challenges that come with those business models because you’re not being given the full breadth of the real-world experience of running that business and what it took to make it a success.


So today, I’m talking to online business’s self-labeled Crash Test Dummy, Pat Flynn.


Pat has tested out so many different ways to make money online, and he’s going to let me pick his brain and do a deep dive about what worked, what flopped, and how profitable they really were.


Pat Flynn is a father, husband, and entrepreneur who lives and works in San Diego, CA. He owns several successful online businesses and is a professional blogger, keynote speaker, Wall Street Journal bestselling author, and host of the Smart Passive Income and AskPat podcasts, which have earned a combined total of over 65 million downloads, multiple awards, and features in publications such as The New York Times and Forbes. He is also an advisor to ConvertKit, LeadPages, Teachable, and other companies in the digital marketing arena.


Listen to the full episode to hear:


  • Why asking what model you should start with is the wrong question, and the questions you should be asking instead
  • How his audience informed Pat’s initial venture into online business
  • Why you should think of affiliate marketing and sponsorships as providing a service to your audience
  • How books and speaking can support your brand and create income
  • The business models that have the highest ROI and profit margins for Pat


Learn more about Pat:



Learn more about Gillian:




]]> Mon, 22 Nov 2021 03:00:00 -0500 Gillian Perkins Gillian Perkins 3929 You can watch a video or read a blog post about how to make money online and think, well, that looks easy.


But you’re almost never getting the whole picture.


What you see in those videos and blog posts is a snapshot, usually of all the things that went right, not everything that went wrong before it started to get better.


You won’t see all of the potential hazards and challenges that come with those business models because you’re not being given the full breadth of the real-world experience of running that business and what it took to make it a success.


So today, I’m talking to online business’s self-labeled Crash Test Dummy, Pat Flynn.


Pat has tested out so many different ways to make money online, and he’s going to let me pick his brain and do a deep dive about what worked, what flopped, and how profitable they really were.


Pat Flynn is a father, husband, and entrepreneur who lives and works in San Diego, CA. He owns several successful online businesses and is a professional blogger, keynote speaker, Wall Street Journal bestselling author, and host of the Smart Passive Income and AskPat podcasts, which have earned a combined total of over 65 million downloads, multiple awards, and features in publications such as The New York Times and Forbes. He is also an advisor to ConvertKit, LeadPages, Teachable, and other companies in the digital marketing arena.


Listen to the full episode to hear:


  • Why asking what model you should start with is the wrong question, and the questions you should be asking instead
  • How his audience informed Pat’s initial venture into online business
  • Why you should think of affiliate marketing and sponsorships as providing a service to your audience
  • How books and speaking can support your brand and create income
  • The business models that have the highest ROI and profit margins for Pat


Learn more about Pat:



Learn more about Gillian:




]]> No EP 95: Scaling While Keeping Your Schedule In Check with Hannah Murphy 97 97 EP 95: Scaling While Keeping Your Schedule In Check with Hannah Murphy full http://www.blubrry.com/worklessearnmore/82808376/ep-95-scaling-while-keeping-your-schedule-in-check-with-hannah-murphy/ https://share.transistor.fm/s/6d49e116 Business owners are always hearing and talking about growth and scale.You want your business to succeed and make money, which means doing more business, right?


But you’ll probably have to make some major changes or pivots along the way to make growth sustainable.


Today’s guest has gone through those major pivots and changes as her business has grown. She’s even gone through several iterations of her business model to land where she is now.


Hannah Murphy is a productivity strategist and owner of With Hannah & Co. She helps entrepreneurs create a profit-focused schedule that eliminates unnecessary task switching, long nights and never-ending to-do lists.


Having been through the long hours, seven days a week trying to grow her client list style of doing business,


Hannah realized she needed to rethink what a productive schedule looked like. Once she did, she was able to achieve the growth she was looking for and more.


I wanted to talk to her about the changes she’s made in her business, from starting as a virtual assistant to becoming a productivity strategist and what that means, and the motivations behind the pivots and phases of her business.


Listen to the full episode to hear:


  • How Hannah approached developing new skills and pitching her ideal clients
  • How a simple referral program grew her business from 3 to 27 clients in just a few months
  • Why prioritizing systems and recognizing her weak points helped Hannah make smart hiring choices
  • How her productivity coaching grew out of her existing clients and when she realized creating a course would help stave off burnout


Learn more about Hannah:



Learn more about Gillian:




]]> Business owners are always hearing and talking about growth and scale.You want your business to succeed and make money, which means doing more business, right?


But you’ll probably have to make some major changes or pivots along the way to make growth sustainable.


Today’s guest has gone through those major pivots and changes as her business has grown. She’s even gone through several iterations of her business model to land where she is now.


Hannah Murphy is a productivity strategist and owner of With Hannah & Co. She helps entrepreneurs create a profit-focused schedule that eliminates unnecessary task switching, long nights and never-ending to-do lists.


Having been through the long hours, seven days a week trying to grow her client list style of doing business,


Hannah realized she needed to rethink what a productive schedule looked like. Once she did, she was able to achieve the growth she was looking for and more.


I wanted to talk to her about the changes she’s made in her business, from starting as a virtual assistant to becoming a productivity strategist and what that means, and the motivations behind the pivots and phases of her business.


Listen to the full episode to hear:


  • How Hannah approached developing new skills and pitching her ideal clients
  • How a simple referral program grew her business from 3 to 27 clients in just a few months
  • Why prioritizing systems and recognizing her weak points helped Hannah make smart hiring choices
  • How her productivity coaching grew out of her existing clients and when she realized creating a course would help stave off burnout


Learn more about Hannah:



Learn more about Gillian:




]]> Mon, 15 Nov 2021 03:00:00 -0500 Gillian Perkins Gillian Perkins 1898 Business owners are always hearing and talking about growth and scale.You want your business to succeed and make money, which means doing more business, right?


But you’ll probably have to make some major changes or pivots along the way to make growth sustainable.


Today’s guest has gone through those major pivots and changes as her business has grown. She’s even gone through several iterations of her business model to land where she is now.


Hannah Murphy is a productivity strategist and owner of With Hannah & Co. She helps entrepreneurs create a profit-focused schedule that eliminates unnecessary task switching, long nights and never-ending to-do lists.


Having been through the long hours, seven days a week trying to grow her client list style of doing business,


Hannah realized she needed to rethink what a productive schedule looked like. Once she did, she was able to achieve the growth she was looking for and more.


I wanted to talk to her about the changes she’s made in her business, from starting as a virtual assistant to becoming a productivity strategist and what that means, and the motivations behind the pivots and phases of her business.


Listen to the full episode to hear:


  • How Hannah approached developing new skills and pitching her ideal clients
  • How a simple referral program grew her business from 3 to 27 clients in just a few months
  • Why prioritizing systems and recognizing her weak points helped Hannah make smart hiring choices
  • How her productivity coaching grew out of her existing clients and when she realized creating a course would help stave off burnout


Learn more about Hannah:



Learn more about Gillian:




]]> No EP 94: Business Planning DEEP DIVE (Pt. 3) 96 96 EP 94: Business Planning DEEP DIVE (Pt. 3) full http://www.blubrry.com/worklessearnmore/82397961/ep-94-business-planning-deep-dive-pt-3/ https://share.transistor.fm/s/2007cebe You’ve got your messaging down, now it’s time to get into the nitty-gritty.


Part three of The Easiest Business Plan Ever breaks down your marketing strategy.


This is where you’ll get down to the fine details of your customer’s demographics and psychographics so you can figure out how you’ll get the word out about your business and how you’re going to tell people about your products so you can start making sales.


This is where you’ll really start generating that to-do list of action items to get your business up and running.


Listen to the full episode to hear:


  • How overly wide demographics water down your message and hurt your sales
  • Questions to help you find the key psychographics your customers will have in common
  • Ways to estimate the size of your target market
  • How to build brand visibility
  • The two parts of your conversion strategy


Learn more about Gillian:



Resources:



]]> You’ve got your messaging down, now it’s time to get into the nitty-gritty.


Part three of The Easiest Business Plan Ever breaks down your marketing strategy.


This is where you’ll get down to the fine details of your customer’s demographics and psychographics so you can figure out how you’ll get the word out about your business and how you’re going to tell people about your products so you can start making sales.


This is where you’ll really start generating that to-do list of action items to get your business up and running.


Listen to the full episode to hear:


  • How overly wide demographics water down your message and hurt your sales
  • Questions to help you find the key psychographics your customers will have in common
  • Ways to estimate the size of your target market
  • How to build brand visibility
  • The two parts of your conversion strategy


Learn more about Gillian:



Resources:



]]> Mon, 08 Nov 2021 10:35:00 -0500 Gillian Perkins Gillian Perkins 1020 You’ve got your messaging down, now it’s time to get into the nitty-gritty.


Part three of The Easiest Business Plan Ever breaks down your marketing strategy.


This is where you’ll get down to the fine details of your customer’s demographics and psychographics so you can figure out how you’ll get the word out about your business and how you’re going to tell people about your products so you can start making sales.


This is where you’ll really start generating that to-do list of action items to get your business up and running.


Listen to the full episode to hear:


  • How overly wide demographics water down your message and hurt your sales
  • Questions to help you find the key psychographics your customers will have in common
  • Ways to estimate the size of your target market
  • How to build brand visibility
  • The two parts of your conversion strategy


Learn more about Gillian:



Resources:



]]> No EP 93: Business Planning DEEP DIVE (Pt. 2) 95 95 EP 93: Business Planning DEEP DIVE (Pt. 2) full http://www.blubrry.com/worklessearnmore/82190865/ep-93-business-planning-deep-dive-pt-2/ https://share.transistor.fm/s/53329565 Your business has a name, an address, a legal structure, and a clear description of what you do. What next?


Part two of The Easiest Business Plan Ever covers your marketing messaging.


This is where you take that clear, concise description of what your business does, and turn it into persuasive messaging that makes people want to work with you or buy from you.


Getting your marketing messaging down means you know who your customer is, what their problems are, and how your product or service solves those problems.


And that sets up your business for success.


Listen to the full episode to hear:


  • Questions for getting clear on your customers’ problem and the result you offer
  • Why your customers need to really understand how your offering solves their problem
  • How the story of your company and why you do what you do strengthens your message
  • Key questions to differentiate yourself from the competition
  • How to turn your product or service into a system


Learn more about Gillian:



]]> Your business has a name, an address, a legal structure, and a clear description of what you do. What next?


Part two of The Easiest Business Plan Ever covers your marketing messaging.


This is where you take that clear, concise description of what your business does, and turn it into persuasive messaging that makes people want to work with you or buy from you.


Getting your marketing messaging down means you know who your customer is, what their problems are, and how your product or service solves those problems.


And that sets up your business for success.


Listen to the full episode to hear:


  • Questions for getting clear on your customers’ problem and the result you offer
  • Why your customers need to really understand how your offering solves their problem
  • How the story of your company and why you do what you do strengthens your message
  • Key questions to differentiate yourself from the competition
  • How to turn your product or service into a system


Learn more about Gillian:



]]> Mon, 01 Nov 2021 03:00:00 -0400 Gillian Perkins Gillian Perkins 912 Your business has a name, an address, a legal structure, and a clear description of what you do. What next?


Part two of The Easiest Business Plan Ever covers your marketing messaging.


This is where you take that clear, concise description of what your business does, and turn it into persuasive messaging that makes people want to work with you or buy from you.


Getting your marketing messaging down means you know who your customer is, what their problems are, and how your product or service solves those problems.


And that sets up your business for success.


Listen to the full episode to hear:


  • Questions for getting clear on your customers’ problem and the result you offer
  • Why your customers need to really understand how your offering solves their problem
  • How the story of your company and why you do what you do strengthens your message
  • Key questions to differentiate yourself from the competition
  • How to turn your product or service into a system


Learn more about Gillian:



]]> No EP 92: Business Planning DEEP DIVE (Pt. 1) 94 94 EP 92: Business Planning DEEP DIVE (Pt. 1) full http://www.blubrry.com/worklessearnmore/81979164/ep-92-business-planning-deep-dive-pt-1/ https://share.transistor.fm/s/90091d66 Creating a solid strategic plan for your business doesn’t have to be a long arduous process.


Four years ago, I created the Easiest Business Plan Ever and it’s since been downloaded by literally thousands of people.


But up until this point, I've never gone very deep with any one section of the plan, so starting today, that’s going to change.


I’ll be breaking down the business plan, section by section, step by step over the next three episodes to answer your questions about how to use the template to easily create a business plan and strategy that works for you.


We’re starting today with your business overview and all of the pieces you’ll need to have worked out from your business’s name to something called the chart of accountability.


Listen to the full episode to hear:


  • Four things to keep in mind when naming your business
  • Why your business might need multiple addresses
  • Key considerations when choosing a legal structure
  • Questions to help you write a clear, concise description of your business and its mission
  • Why you should create your chart of accountability even if you’re a sole proprietor


Learn more about Gillian:



]]> Creating a solid strategic plan for your business doesn’t have to be a long arduous process.


Four years ago, I created the Easiest Business Plan Ever and it’s since been downloaded by literally thousands of people.


But up until this point, I've never gone very deep with any one section of the plan, so starting today, that’s going to change.


I’ll be breaking down the business plan, section by section, step by step over the next three episodes to answer your questions about how to use the template to easily create a business plan and strategy that works for you.


We’re starting today with your business overview and all of the pieces you’ll need to have worked out from your business’s name to something called the chart of accountability.


Listen to the full episode to hear:


  • Four things to keep in mind when naming your business
  • Why your business might need multiple addresses
  • Key considerations when choosing a legal structure
  • Questions to help you write a clear, concise description of your business and its mission
  • Why you should create your chart of accountability even if you’re a sole proprietor


Learn more about Gillian:



]]> Mon, 25 Oct 2021 03:00:00 -0400 Gillian Perkins Gillian Perkins 1113 Creating a solid strategic plan for your business doesn’t have to be a long arduous process.


Four years ago, I created the Easiest Business Plan Ever and it’s since been downloaded by literally thousands of people.


But up until this point, I've never gone very deep with any one section of the plan, so starting today, that’s going to change.


I’ll be breaking down the business plan, section by section, step by step over the next three episodes to answer your questions about how to use the template to easily create a business plan and strategy that works for you.


We’re starting today with your business overview and all of the pieces you’ll need to have worked out from your business’s name to something called the chart of accountability.


Listen to the full episode to hear:


  • Four things to keep in mind when naming your business
  • Why your business might need multiple addresses
  • Key considerations when choosing a legal structure
  • Questions to help you write a clear, concise description of your business and its mission
  • Why you should create your chart of accountability even if you’re a sole proprietor


Learn more about Gillian:



]]> No EP 91: High-Ticket Mastermind Strategy and Development with Julie Solomon 93 93 EP 91: High-Ticket Mastermind Strategy and Development with Julie Solomon full http://www.blubrry.com/worklessearnmore/81767503/ep-91-high-ticket-mastermind-strategy-and-development-with-julie-solomon/ https://share.transistor.fm/s/d42d8213 When you’re thinking about creating a digital product, there are a lot of decisions to make.


Should you create a course or a membership site?


Write a book or provide one-on-one coaching?


There are so many options, and each one has its own nuances, benefits and challenges.


Whatever product you decide to create, you’ll have to make choices about structure, pricing, marketing and more.


In this episode, I’m talking to Julie Solomon, CEO of EmpowerYou Inc, host of the Influencer Podcast and creator of SHINE.


Julie is an expert in digital marketing, PR, and personal branding and I wanted to talk to her about SHINE because it is so different from a lot of what we see online. I wanted to learn more about how she structured the program and what led her to some of the choices she made.


We’ll also dig into how she markets a premium program with a matching price tag, growth challenges and the pros and cons of running high-ticket programs.


Listen to the full episode to hear:


  • The market challenges Julie designed her program to address
  • Why she pivoted away from a monthly membership model to a six-month commitment
  • How Julie attracts organic leads to her program with her podcast and social media
  • Why Julie settled on her price point, and why she hasn’t changed it even as she’s iterated other parts of the program


Learn more about Julie:



Learn more about Gillian:




]]> When you’re thinking about creating a digital product, there are a lot of decisions to make.


Should you create a course or a membership site?


Write a book or provide one-on-one coaching?


There are so many options, and each one has its own nuances, benefits and challenges.


Whatever product you decide to create, you’ll have to make choices about structure, pricing, marketing and more.


In this episode, I’m talking to Julie Solomon, CEO of EmpowerYou Inc, host of the Influencer Podcast and creator of SHINE.


Julie is an expert in digital marketing, PR, and personal branding and I wanted to talk to her about SHINE because it is so different from a lot of what we see online. I wanted to learn more about how she structured the program and what led her to some of the choices she made.


We’ll also dig into how she markets a premium program with a matching price tag, growth challenges and the pros and cons of running high-ticket programs.


Listen to the full episode to hear:


  • The market challenges Julie designed her program to address
  • Why she pivoted away from a monthly membership model to a six-month commitment
  • How Julie attracts organic leads to her program with her podcast and social media
  • Why Julie settled on her price point, and why she hasn’t changed it even as she’s iterated other parts of the program


Learn more about Julie:



Learn more about Gillian:




]]> Mon, 18 Oct 2021 03:00:00 -0400 Gillian Perkins Gillian Perkins 1930 When you’re thinking about creating a digital product, there are a lot of decisions to make.


Should you create a course or a membership site?


Write a book or provide one-on-one coaching?


There are so many options, and each one has its own nuances, benefits and challenges.


Whatever product you decide to create, you’ll have to make choices about structure, pricing, marketing and more.


In this episode, I’m talking to Julie Solomon, CEO of EmpowerYou Inc, host of the Influencer Podcast and creator of SHINE.


Julie is an expert in digital marketing, PR, and personal branding and I wanted to talk to her about SHINE because it is so different from a lot of what we see online. I wanted to learn more about how she structured the program and what led her to some of the choices she made.


We’ll also dig into how she markets a premium program with a matching price tag, growth challenges and the pros and cons of running high-ticket programs.


Listen to the full episode to hear:


  • The market challenges Julie designed her program to address
  • Why she pivoted away from a monthly membership model to a six-month commitment
  • How Julie attracts organic leads to her program with her podcast and social media
  • Why Julie settled on her price point, and why she hasn’t changed it even as she’s iterated other parts of the program


Learn more about Julie:



Learn more about Gillian:




]]> No EP 90: The Ultimate Beginner's Guide to Email Marketing 92 92 EP 90: The Ultimate Beginner's Guide to Email Marketing full http://www.blubrry.com/worklessearnmore/81531333/ep-90-the-ultimate-beginners-guide-to-email-marketing/ https://share.transistor.fm/s/2234357f When you set up email marketing for your business, it can completely change the way you market your business overall. Being in someone’s inbox is a totally different game than showing up in their social media feed.


There are so many tools that email marketing opens up to you that allow you to get more personal and responsive with your email list than you could ever be with social media ads.


If you’ve been hesitating learning how to use email marketing for your business, today’s episode is for you.


We’ll cover everything from choosing the best software platform to setting up your opt-in forms and how to build your list.


Listen to the full episode to hear:


  • The pros and cons of three free email marketing platforms you can use while you build your list
  • Why you might want to use a thank you page instead of a pop-up for new subscribers
  • How to create an enticing and valuable freebie for new sign-ups
  • How to promote your freebie to build your list


Learn more about Gillian:



Resources:



]]> When you set up email marketing for your business, it can completely change the way you market your business overall. Being in someone’s inbox is a totally different game than showing up in their social media feed.


There are so many tools that email marketing opens up to you that allow you to get more personal and responsive with your email list than you could ever be with social media ads.


If you’ve been hesitating learning how to use email marketing for your business, today’s episode is for you.


We’ll cover everything from choosing the best software platform to setting up your opt-in forms and how to build your list.


Listen to the full episode to hear:


  • The pros and cons of three free email marketing platforms you can use while you build your list
  • Why you might want to use a thank you page instead of a pop-up for new subscribers
  • How to create an enticing and valuable freebie for new sign-ups
  • How to promote your freebie to build your list


Learn more about Gillian:



Resources:



]]> Mon, 11 Oct 2021 03:00:00 -0400 Gillian Perkins Gillian Perkins 2785 When you set up email marketing for your business, it can completely change the way you market your business overall. Being in someone’s inbox is a totally different game than showing up in their social media feed.


There are so many tools that email marketing opens up to you that allow you to get more personal and responsive with your email list than you could ever be with social media ads.


If you’ve been hesitating learning how to use email marketing for your business, today’s episode is for you.


We’ll cover everything from choosing the best software platform to setting up your opt-in forms and how to build your list.


Listen to the full episode to hear:


  • The pros and cons of three free email marketing platforms you can use while you build your list
  • Why you might want to use a thank you page instead of a pop-up for new subscribers
  • How to create an enticing and valuable freebie for new sign-ups
  • How to promote your freebie to build your list


Learn more about Gillian:



Resources:



]]> No EP 89: How to Launch Your Podcast & Climb the Charts with Melissa Guller 91 91 EP 89: How to Launch Your Podcast & Climb the Charts with Melissa Guller full http://www.blubrry.com/worklessearnmore/81351096/ep-89-how-to-launch-your-podcast-climb-the-charts-with-melissa-guller/ https://share.transistor.fm/s/05defbac So you’re thinking about starting a podcast.


Maybe you want to expand your audience, or maybe you want to build an audience and create authority to support your online business. 


Both are great reasons to get into podcasting.


So what’s holding you back?


In today’s episode, Melissa Guller of Wit & Wire joins me to talk about strategies for starting and marketing a podcast, from the planning you need to do to marketing strategies. 


And we’ll break down misconceptions about the charts, market saturation and why you don’t need a ton of equipment or technical know-how to hit record.


Melissa Guller is a course creator, podcast producer, and the CEO of Wit & Wire, where she helps online business owners build their authority and reach a wider audience through podcasting. 


Bigger picture, Melissa loves to teach entrepreneurs. She’s a top-rated instructor on Skillshare and in person at General Assembly, and she previously worked full-time for Ramit Sethi and Teachable. She’s helped over 2,000 podcasting students through her Wit & Wire online courses, and she's on a mission to help more diverse business owners earn money online doing work they love.


Listen to the full episode to hear:


  • Three reasons to start a podcast even if you don’t have a large following
  • How to use seasons as part of your marketing, to test content, or to give yourself a break
  • Why you need to be strategic about choosing your category and what charting means for your podcast
  • The difference between owned media and earned media and which one you should focus on for growth
  • How to pitch yourself as a guest on someone else’s podcast and invite guests to your own


Learn more about Melissa:


Learn more about Gillian:


Resources:

]]> So you’re thinking about starting a podcast.


Maybe you want to expand your audience, or maybe you want to build an audience and create authority to support your online business. 


Both are great reasons to get into podcasting.


So what’s holding you back?


In today’s episode, Melissa Guller of Wit & Wire joins me to talk about strategies for starting and marketing a podcast, from the planning you need to do to marketing strategies. 


And we’ll break down misconceptions about the charts, market saturation and why you don’t need a ton of equipment or technical know-how to hit record.


Melissa Guller is a course creator, podcast producer, and the CEO of Wit & Wire, where she helps online business owners build their authority and reach a wider audience through podcasting. 


Bigger picture, Melissa loves to teach entrepreneurs. She’s a top-rated instructor on Skillshare and in person at General Assembly, and she previously worked full-time for Ramit Sethi and Teachable. She’s helped over 2,000 podcasting students through her Wit & Wire online courses, and she's on a mission to help more diverse business owners earn money online doing work they love.


Listen to the full episode to hear:


  • Three reasons to start a podcast even if you don’t have a large following
  • How to use seasons as part of your marketing, to test content, or to give yourself a break
  • Why you need to be strategic about choosing your category and what charting means for your podcast
  • The difference between owned media and earned media and which one you should focus on for growth
  • How to pitch yourself as a guest on someone else’s podcast and invite guests to your own


Learn more about Melissa:


Learn more about Gillian:


Resources:

]]> Mon, 04 Oct 2021 03:00:00 -0400 Gillian Perkins Gillian Perkins 2464 So you’re thinking about starting a podcast.


Maybe you want to expand your audience, or maybe you want to build an audience and create authority to support your online business. 


Both are great reasons to get into podcasting.


So what’s holding you back?


In today’s episode, Melissa Guller of Wit & Wire joins me to talk about strategies for starting and marketing a podcast, from the planning you need to do to marketing strategies. 


And we’ll break down misconceptions about the charts, market saturation and why you don’t need a ton of equipment or technical know-how to hit record.


Melissa Guller is a course creator, podcast producer, and the CEO of Wit & Wire, where she helps online business owners build their authority and reach a wider audience through podcasting. 


Bigger picture, Melissa loves to teach entrepreneurs. She’s a top-rated instructor on Skillshare and in person at General Assembly, and she previously worked full-time for Ramit Sethi and Teachable. She’s helped over 2,000 podcasting students through her Wit & Wire online courses, and she's on a mission to help more diverse business owners earn money online doing work they love.


Listen to the full episode to hear:


  • Three reasons to start a podcast even if you don’t have a large following
  • How to use seasons as part of your marketing, to test content, or to give yourself a break
  • Why you need to be strategic about choosing your category and what charting means for your podcast
  • The difference between owned media and earned media and which one you should focus on for growth
  • How to pitch yourself as a guest on someone else’s podcast and invite guests to your own


Learn more about Melissa:


Learn more about Gillian:


Resources:

]]> No EP 88: How to Launch with EMAIL [Sales Sequence Guide] 88 88 EP 88: How to Launch with EMAIL [Sales Sequence Guide] full http://www.blubrry.com/worklessearnmore/81104841/ep-88-how-to-launch-with-email-sales-sequence-guide/ https://share.transistor.fm/s/41fb5439 Email is not dead.


When you’re selling products online, you always need a few different tools in your marketing kit.


You’ll use advertising so people hear about your products in the first place. Then you’ll need some way to move those leads from lukewarm to interested in buying to paying customers.


And most businesses, from small local retailers to big-name brands, are still using email as a key part of their sales process.


And that's why I find it, especially ridiculous when people say that email is dead.


We’re all still using email. It’s a primary method of communication in general and it’s still a primary sales channel for most businesses.


Which is why today, we’re going to discuss how to launch a product with email.


We’ll get into the details on conversion rates, how to incorporate webinars and options for setting up your email sequence. Because no matter what your advertising strategy is to move people into your funnel, you’re going to need emails to convert those leads.


Listen to the full episode to hear:


  • Why webinars are especially helpful for smaller brands to boost conversions
  • Pros and cons of short and long launch sequences
  • The importance of the pre-launch period
  • 10 emails that will increase your sales by 500%


Learn more about Gillian:



Resources:

 

]]> Email is not dead.


When you’re selling products online, you always need a few different tools in your marketing kit.


You’ll use advertising so people hear about your products in the first place. Then you’ll need some way to move those leads from lukewarm to interested in buying to paying customers.


And most businesses, from small local retailers to big-name brands, are still using email as a key part of their sales process.


And that's why I find it, especially ridiculous when people say that email is dead.


We’re all still using email. It’s a primary method of communication in general and it’s still a primary sales channel for most businesses.


Which is why today, we’re going to discuss how to launch a product with email.


We’ll get into the details on conversion rates, how to incorporate webinars and options for setting up your email sequence. Because no matter what your advertising strategy is to move people into your funnel, you’re going to need emails to convert those leads.


Listen to the full episode to hear:


  • Why webinars are especially helpful for smaller brands to boost conversions
  • Pros and cons of short and long launch sequences
  • The importance of the pre-launch period
  • 10 emails that will increase your sales by 500%


Learn more about Gillian:



Resources:

 

]]> Mon, 27 Sep 2021 03:00:00 -0400 Gillian Perkins Gillian Perkins 1755 Email is not dead.


When you’re selling products online, you always need a few different tools in your marketing kit.


You’ll use advertising so people hear about your products in the first place. Then you’ll need some way to move those leads from lukewarm to interested in buying to paying customers.


And most businesses, from small local retailers to big-name brands, are still using email as a key part of their sales process.


And that's why I find it, especially ridiculous when people say that email is dead.


We’re all still using email. It’s a primary method of communication in general and it’s still a primary sales channel for most businesses.


Which is why today, we’re going to discuss how to launch a product with email.


We’ll get into the details on conversion rates, how to incorporate webinars and options for setting up your email sequence. Because no matter what your advertising strategy is to move people into your funnel, you’re going to need emails to convert those leads.


Listen to the full episode to hear:


  • Why webinars are especially helpful for smaller brands to boost conversions
  • Pros and cons of short and long launch sequences
  • The importance of the pre-launch period
  • 10 emails that will increase your sales by 500%


Learn more about Gillian:



Resources:

 

]]> No EP 87: Deconstructing a Million Dollar Funnel with Christie Mims 87 87 EP 87: Deconstructing a Million Dollar Funnel with Christie Mims full http://www.blubrry.com/worklessearnmore/80843389/ep-87-deconstructing-a-million-dollar-funnel-with-christie-mims/ https://share.transistor.fm/s/d271c3cf If you’re running an online business, at some point you’re going to have to build a funnel. And of course, you don’t want to spend your time and effort creating a funnel that doesn’t work.


Today, to get into the nitty-gritty, full-nerd details of building funnels that actually make you money, I’m joined by Christie Mims, founder of Coach Pony.


Christie has channeled the power of her niche into a million-dollar funnel and she is going to break down for us how she did it.


From boosting traffic to her website without spending a fortune on ads or the whole day on social media to the data you need to look at every day, Christie walks us through the process of how she got to her million-dollar funnel.


Christie Mims is the founder of Coach Pony, a community for new life coaches who want to build their business and client lists. She’s also a Forbes Top 100 Career Coach and the founder of The Revolutionary Club, a career coaching business that serves smart people who want to find their passion.


Listen to the full episode to hear:


  • Common sense strategies to boost your visibility without chasing social media follows
  • How to use behavioral cues to create a “gentle” funnel
  • Why Christie uses a “less stick, more carrot” approach in her funnels
  • Why you should have a secondary sales cycle for folks who didn’t buy immediately
  • Christie’s top two tips for building a successful funnel


Learn more about Christie:



Learn more about Gillian:

]]> If you’re running an online business, at some point you’re going to have to build a funnel. And of course, you don’t want to spend your time and effort creating a funnel that doesn’t work.


Today, to get into the nitty-gritty, full-nerd details of building funnels that actually make you money, I’m joined by Christie Mims, founder of Coach Pony.


Christie has channeled the power of her niche into a million-dollar funnel and she is going to break down for us how she did it.


From boosting traffic to her website without spending a fortune on ads or the whole day on social media to the data you need to look at every day, Christie walks us through the process of how she got to her million-dollar funnel.


Christie Mims is the founder of Coach Pony, a community for new life coaches who want to build their business and client lists. She’s also a Forbes Top 100 Career Coach and the founder of The Revolutionary Club, a career coaching business that serves smart people who want to find their passion.


Listen to the full episode to hear:


  • Common sense strategies to boost your visibility without chasing social media follows
  • How to use behavioral cues to create a “gentle” funnel
  • Why Christie uses a “less stick, more carrot” approach in her funnels
  • Why you should have a secondary sales cycle for folks who didn’t buy immediately
  • Christie’s top two tips for building a successful funnel


Learn more about Christie:



Learn more about Gillian:

]]> Mon, 20 Sep 2021 03:00:00 -0400 Gillian Perkins Gillian Perkins 2838 If you’re running an online business, at some point you’re going to have to build a funnel. And of course, you don’t want to spend your time and effort creating a funnel that doesn’t work.


Today, to get into the nitty-gritty, full-nerd details of building funnels that actually make you money, I’m joined by Christie Mims, founder of Coach Pony.


Christie has channeled the power of her niche into a million-dollar funnel and she is going to break down for us how she did it.


From boosting traffic to her website without spending a fortune on ads or the whole day on social media to the data you need to look at every day, Christie walks us through the process of how she got to her million-dollar funnel.


Christie Mims is the founder of Coach Pony, a community for new life coaches who want to build their business and client lists. She’s also a Forbes Top 100 Career Coach and the founder of The Revolutionary Club, a career coaching business that serves smart people who want to find their passion.


Listen to the full episode to hear:


  • Common sense strategies to boost your visibility without chasing social media follows
  • How to use behavioral cues to create a “gentle” funnel
  • Why Christie uses a “less stick, more carrot” approach in her funnels
  • Why you should have a secondary sales cycle for folks who didn’t buy immediately
  • Christie’s top two tips for building a successful funnel


Learn more about Christie:



Learn more about Gillian:

]]> No EP 86: $46K Launch Post-Mortem: Money Earned and Lessons Learned with Cortni Loveridge 90 90 EP 86: $46K Launch Post-Mortem: Money Earned and Lessons Learned with Cortni Loveridge full http://www.blubrry.com/worklessearnmore/80774882/ep-86-46k-launch-post-mortem-money-earned-and-lessons-learned-with-cortni-loveridge/ https://share.transistor.fm/s/c3f0eab3 Have you ever wanted to get a look at the nitty gritty details of a successful product launch?

 

Plenty of people will tell you how much money they made or an average of their open rate or the kinds of emails they sent to their leads, but today, we’re diving deep into the numbers on the recent launch of the Creator Fast Track.

 

The Creator Fast Track launch was one of our most successful launches to date, so we’re breaking it down for you, from warm leads to money in the bank, with what worked, what we wouldn’t do again, and the real numbers underneath it all.

 

To help me remember how it went down, I’m joined by my operations manager, Cortni Loveridge.

 

Listen to the full episode to hear:

  • Why “Sell with a Story” emails work
  • How scripting the entire webinar made a massive difference in sales and helped us set up an evergreen funnel
  • How back to back launches netted 50% more sales
  • Why you shouldn’t be afraid to align your webinar result with your product result
  • The email subject lines we used and tips for boosting your open rate

 

Learn more about Gillian:

 

]]> Have you ever wanted to get a look at the nitty gritty details of a successful product launch?

 

Plenty of people will tell you how much money they made or an average of their open rate or the kinds of emails they sent to their leads, but today, we’re diving deep into the numbers on the recent launch of the Creator Fast Track.

 

The Creator Fast Track launch was one of our most successful launches to date, so we’re breaking it down for you, from warm leads to money in the bank, with what worked, what we wouldn’t do again, and the real numbers underneath it all.

 

To help me remember how it went down, I’m joined by my operations manager, Cortni Loveridge.

 

Listen to the full episode to hear:

  • Why “Sell with a Story” emails work
  • How scripting the entire webinar made a massive difference in sales and helped us set up an evergreen funnel
  • How back to back launches netted 50% more sales
  • Why you shouldn’t be afraid to align your webinar result with your product result
  • The email subject lines we used and tips for boosting your open rate

 

Learn more about Gillian:

 

]]> Mon, 13 Sep 2021 03:00:00 -0400 Gillian Perkins Gillian Perkins 2656 Have you ever wanted to get a look at the nitty gritty details of a successful product launch?

 

Plenty of people will tell you how much money they made or an average of their open rate or the kinds of emails they sent to their leads, but today, we’re diving deep into the numbers on the recent launch of the Creator Fast Track.

 

The Creator Fast Track launch was one of our most successful launches to date, so we’re breaking it down for you, from warm leads to money in the bank, with what worked, what we wouldn’t do again, and the real numbers underneath it all.

 

To help me remember how it went down, I’m joined by my operations manager, Cortni Loveridge.

 

Listen to the full episode to hear:

  • Why “Sell with a Story” emails work
  • How scripting the entire webinar made a massive difference in sales and helped us set up an evergreen funnel
  • How back to back launches netted 50% more sales
  • Why you shouldn’t be afraid to align your webinar result with your product result
  • The email subject lines we used and tips for boosting your open rate

 

Learn more about Gillian:

 

]]> No EP 85: How To Use the Power of Video to Attract Limitless Leads Who Are Ready to Buy with Kate Hore-Lacy 89 89 EP 85: How To Use the Power of Video to Attract Limitless Leads Who Are Ready to Buy with Kate Hore-Lacy full http://www.blubrry.com/worklessearnmore/80445155/ep-85-how-to-use-the-power-of-video-to-attract-limitless-leads-who-are-ready-to-buy-with-kate-hore-lacy/ https://share.transistor.fm/s/9db299d4 We all know that video is a powerful tool to grow your brand and using video to effectively grow your sales is a specialty in and of itself, especially if you’re trying to bring in leads with organic video content.

 

Where should you post? How do you know your videos are being shown to people who would be interested in your business? What should your videos be about?

 

If you’re brand new to the idea of selling through a short video post, or if the very thought makes you uncomfortable, it can be tough to know where to start.

 

Kate Hore-Lacy is a master at using video as a tool in your business to make more sales. Like a lot of business owners, Kate had to make a big pivot in her sales strategies when COVID cancelled the live events where she would typically find many of her leads.

 

Thinking outside of her comfort zone and pushing past her resistance to doing video has paid off big in her business and today, she’ll share some of her strategies and tips for success with video as a sales tool.

 

Kate Hore-Lacy is a client attraction strategist and sales and mindset mentor. Values-driven service providers who struggle with sales hire her to claim their impact, get clients, get praised and get paid! She has addressed worldwide audiences through summits, videos and workshops to rave reviews and with over 33,000 followers of her daily videos, has recently been named a LinkedIn sales star.

 

Listen to the full episode to hear:

  • How pivoting to video on a platform with less saturation helped Kate bring in sales when COVID caused her live events to be cancelled
  • Easy strategies for selecting video topics
  • Why your video description needs a hook too
  • How to catch and keep your audience’s attention
  • Why you don’t need to spend a ton of money on equipment to do video, and one relatively inexpensive thing that’s totally worth it

 

Learn more about Kate:

 

Learn more about Gillian:

 

]]> We all know that video is a powerful tool to grow your brand and using video to effectively grow your sales is a specialty in and of itself, especially if you’re trying to bring in leads with organic video content.

 

Where should you post? How do you know your videos are being shown to people who would be interested in your business? What should your videos be about?

 

If you’re brand new to the idea of selling through a short video post, or if the very thought makes you uncomfortable, it can be tough to know where to start.

 

Kate Hore-Lacy is a master at using video as a tool in your business to make more sales. Like a lot of business owners, Kate had to make a big pivot in her sales strategies when COVID cancelled the live events where she would typically find many of her leads.

 

Thinking outside of her comfort zone and pushing past her resistance to doing video has paid off big in her business and today, she’ll share some of her strategies and tips for success with video as a sales tool.

 

Kate Hore-Lacy is a client attraction strategist and sales and mindset mentor. Values-driven service providers who struggle with sales hire her to claim their impact, get clients, get praised and get paid! She has addressed worldwide audiences through summits, videos and workshops to rave reviews and with over 33,000 followers of her daily videos, has recently been named a LinkedIn sales star.

 

Listen to the full episode to hear:

  • How pivoting to video on a platform with less saturation helped Kate bring in sales when COVID caused her live events to be cancelled
  • Easy strategies for selecting video topics
  • Why your video description needs a hook too
  • How to catch and keep your audience’s attention
  • Why you don’t need to spend a ton of money on equipment to do video, and one relatively inexpensive thing that’s totally worth it

 

Learn more about Kate:

 

Learn more about Gillian:

 

]]> Mon, 06 Sep 2021 03:00:00 -0400 Gillian Perkins Gillian Perkins 2645 We all know that video is a powerful tool to grow your brand and using video to effectively grow your sales is a specialty in and of itself, especially if you’re trying to bring in leads with organic video content.

 

Where should you post? How do you know your videos are being shown to people who would be interested in your business? What should your videos be about?

 

If you’re brand new to the idea of selling through a short video post, or if the very thought makes you uncomfortable, it can be tough to know where to start.

 

Kate Hore-Lacy is a master at using video as a tool in your business to make more sales. Like a lot of business owners, Kate had to make a big pivot in her sales strategies when COVID cancelled the live events where she would typically find many of her leads.

 

Thinking outside of her comfort zone and pushing past her resistance to doing video has paid off big in her business and today, she’ll share some of her strategies and tips for success with video as a sales tool.

 

Kate Hore-Lacy is a client attraction strategist and sales and mindset mentor. Values-driven service providers who struggle with sales hire her to claim their impact, get clients, get praised and get paid! She has addressed worldwide audiences through summits, videos and workshops to rave reviews and with over 33,000 followers of her daily videos, has recently been named a LinkedIn sales star.

 

Listen to the full episode to hear:

  • How pivoting to video on a platform with less saturation helped Kate bring in sales when COVID caused her live events to be cancelled
  • Easy strategies for selecting video topics
  • Why your video description needs a hook too
  • How to catch and keep your audience’s attention
  • Why you don’t need to spend a ton of money on equipment to do video, and one relatively inexpensive thing that’s totally worth it

 

Learn more about Kate:

 

Learn more about Gillian:

 

]]> No EP 84: When Should You GIVE UP and Move On? with Gabe Cox 88 88 EP 84: When Should You GIVE UP and Move On? with Gabe Cox full http://www.blubrry.com/worklessearnmore/80316629/ep-84-when-should-you-give-up-and-move-on-with-gabe-cox/ https://share.transistor.fm/s/5e0fbb5d Whenever you’re pursuing a goal, at some point you’ll want to give up. Making the distinction between frustration, boredom or distraction and it really being time to move on is hard and it can get emotional.

 

There are times when you’re frustrated and discouraged and things aren’t working, but you can change course and use a different strategy rather than giving up on the goal altogether.

 

There are times when you’re bored or unmotivated and a shiny new idea seems like a better path.

 

And there are times when you’ll realize that, for one reason or another, the goal you’ve been pursuing truly isn’t serving you.

 

So how do you make an informed, solid decision with all those feelings swirling around?

 

In the final episode of our series on perseverance, we are going to help you answer that question.

 

I’m joined again by Startup Success coach Gabe Cox. Gabe is a marathon runner, author of Mind Over Marathon, success coach, and homeschooling mom. She helps women use their passions to enhance their productivity and spiritual growth so they can go after their God-given goals.

 

Listen to the full episode to hear:

  • Why you can be working without doing the work
  • How validating your ideas can help you decide to change course or give up
  • How to tell if you’ve truly lost your passion
  • What to do with roadblocks, detours and other obstacles
  • When it really is just too hard to keep going

 

Learn more about Gabe:

 

Learn more about Gillian:

 

Resources:

]]> Whenever you’re pursuing a goal, at some point you’ll want to give up. Making the distinction between frustration, boredom or distraction and it really being time to move on is hard and it can get emotional.

 

There are times when you’re frustrated and discouraged and things aren’t working, but you can change course and use a different strategy rather than giving up on the goal altogether.

 

There are times when you’re bored or unmotivated and a shiny new idea seems like a better path.

 

And there are times when you’ll realize that, for one reason or another, the goal you’ve been pursuing truly isn’t serving you.

 

So how do you make an informed, solid decision with all those feelings swirling around?

 

In the final episode of our series on perseverance, we are going to help you answer that question.

 

I’m joined again by Startup Success coach Gabe Cox. Gabe is a marathon runner, author of Mind Over Marathon, success coach, and homeschooling mom. She helps women use their passions to enhance their productivity and spiritual growth so they can go after their God-given goals.

 

Listen to the full episode to hear:

  • Why you can be working without doing the work
  • How validating your ideas can help you decide to change course or give up
  • How to tell if you’ve truly lost your passion
  • What to do with roadblocks, detours and other obstacles
  • When it really is just too hard to keep going

 

Learn more about Gabe:

 

Learn more about Gillian:

 

Resources:

]]> Mon, 30 Aug 2021 03:00:00 -0400 Gillian Perkins Gillian Perkins 2153 Whenever you’re pursuing a goal, at some point you’ll want to give up. Making the distinction between frustration, boredom or distraction and it really being time to move on is hard and it can get emotional.

 

There are times when you’re frustrated and discouraged and things aren’t working, but you can change course and use a different strategy rather than giving up on the goal altogether.

 

There are times when you’re bored or unmotivated and a shiny new idea seems like a better path.

 

And there are times when you’ll realize that, for one reason or another, the goal you’ve been pursuing truly isn’t serving you.

 

So how do you make an informed, solid decision with all those feelings swirling around?

 

In the final episode of our series on perseverance, we are going to help you answer that question.

 

I’m joined again by Startup Success coach Gabe Cox. Gabe is a marathon runner, author of Mind Over Marathon, success coach, and homeschooling mom. She helps women use their passions to enhance their productivity and spiritual growth so they can go after their God-given goals.

 

Listen to the full episode to hear:

  • Why you can be working without doing the work
  • How validating your ideas can help you decide to change course or give up
  • How to tell if you’ve truly lost your passion
  • What to do with roadblocks, detours and other obstacles
  • When it really is just too hard to keep going

 

Learn more about Gabe:

 

Learn more about Gillian:

 

Resources:

]]> No EP 83: 5 Things That Will DERAIL You From Achieving Your Goals with Gabe Cox 87 87 EP 83: 5 Things That Will DERAIL You From Achieving Your Goals with Gabe Cox full http://www.blubrry.com/worklessearnmore/80057260/ep-83-5-things-that-will-derail-you-from-achieving-your-goals-with-gabe-cox/ https://share.transistor.fm/s/acc8422d Far too often, we make the plans, we get started full of enthusiasm and excitement, but before long, we either lose motivation or something else actually gets in our way and we fall off the wagon.

 

This week, we’re focusing on the things that can derail you.

 

So often when we are thinking about achieving our goals, we think about tips for planning, for staying on track and staying motivated.

 

But sometimes things literally get in your way.

 

And they can be the reason why you don’t achieve your goals. It’s not that you didn’t have a good enough strategy or good enough plans, but maybe you didn’t think about–or didn’t even know about–potential obstacles that could derail you.

 

I’m joined again by Startup Success coach Gabe Cox. Gabe is a marathon runner, author of Mind Over Marathon, success coach, and homeschooling mom. She helps women use their passions to enhance their productivity and spiritual growth so they can go after their God-given goals.

 

Listen to the full episode to hear:

  • Strategies for tackling fear of criticism and ways to help you remember positive feedback
  • How community and mentorship help you with the unknown and unforeseen obstacles
  • The mindset shifts you need to make around failure
  • The subtle ways fear of success can derail you
  • How the 80/20 rule can help you beat shiny object syndrome
  • How to handle distractions from social media to binge watching

 

Learn more about Gabe:

 

Learn more about Gillian:

 

Resources:

 

]]> Far too often, we make the plans, we get started full of enthusiasm and excitement, but before long, we either lose motivation or something else actually gets in our way and we fall off the wagon.

 

This week, we’re focusing on the things that can derail you.

 

So often when we are thinking about achieving our goals, we think about tips for planning, for staying on track and staying motivated.

 

But sometimes things literally get in your way.

 

And they can be the reason why you don’t achieve your goals. It’s not that you didn’t have a good enough strategy or good enough plans, but maybe you didn’t think about–or didn’t even know about–potential obstacles that could derail you.

 

I’m joined again by Startup Success coach Gabe Cox. Gabe is a marathon runner, author of Mind Over Marathon, success coach, and homeschooling mom. She helps women use their passions to enhance their productivity and spiritual growth so they can go after their God-given goals.

 

Listen to the full episode to hear:

  • Strategies for tackling fear of criticism and ways to help you remember positive feedback
  • How community and mentorship help you with the unknown and unforeseen obstacles
  • The mindset shifts you need to make around failure
  • The subtle ways fear of success can derail you
  • How the 80/20 rule can help you beat shiny object syndrome
  • How to handle distractions from social media to binge watching

 

Learn more about Gabe:

 

Learn more about Gillian:

 

Resources:

 

]]> Mon, 23 Aug 2021 03:00:00 -0400 Gillian Perkins Gillian Perkins 3212 Far too often, we make the plans, we get started full of enthusiasm and excitement, but before long, we either lose motivation or something else actually gets in our way and we fall off the wagon.

 

This week, we’re focusing on the things that can derail you.

 

So often when we are thinking about achieving our goals, we think about tips for planning, for staying on track and staying motivated.

 

But sometimes things literally get in your way.

 

And they can be the reason why you don’t achieve your goals. It’s not that you didn’t have a good enough strategy or good enough plans, but maybe you didn’t think about–or didn’t even know about–potential obstacles that could derail you.

 

I’m joined again by Startup Success coach Gabe Cox. Gabe is a marathon runner, author of Mind Over Marathon, success coach, and homeschooling mom. She helps women use their passions to enhance their productivity and spiritual growth so they can go after their God-given goals.

 

Listen to the full episode to hear:

  • Strategies for tackling fear of criticism and ways to help you remember positive feedback
  • How community and mentorship help you with the unknown and unforeseen obstacles
  • The mindset shifts you need to make around failure
  • The subtle ways fear of success can derail you
  • How the 80/20 rule can help you beat shiny object syndrome
  • How to handle distractions from social media to binge watching

 

Learn more about Gabe:

 

Learn more about Gillian:

 

Resources:

 

]]> No EP 82: Motivating Yourself When You’re Not Motivated with Gabe Cox 86 86 EP 82: Motivating Yourself When You’re Not Motivated with Gabe Cox full http://www.blubrry.com/worklessearnmore/79997285/ep-82-motivating-yourself-when-youre-not-motivated-with-gabe-cox/ https://share.transistor.fm/s/a53b66d0 How do you stay motivated?

 

Staying motivated is one of the things people think about the most when they think about achieving a goal.

 

How do you keep going when you’re having an off day or the hard work is taking the shine off your excitement?

 

Maybe you’ve lost some of the fire you had when you set the goal. Maybe there’s an unforeseen obstacle in your way.

 

In the third part of our series on perseverance, we're going to be talking about how to stay motivated.

 

People ask me about staying motivated all the time. But it’s more complicated than simple hacks. They're not going to be enough to have perseverance and to get the results, but motivation is an important piece of the puzzle.

 

I’m joined again by Startup Success coach Gabe Cox. Gabe is a marathon runner, author of Mind Over Marathon, success coach, and homeschooling mom. Gabe is a powerhouse woman and someone who has really become an expert on persevering through and achieving your goals.

 

Listen to the full episode to hear:

  • Ways to keep your “why” visually in front of you to help you keep going
  • Why you should ask yourself if “not feeling it” is a warranted feeling
  • How to effectively use rewards for hitting milestones, large or small
  • Why having an accountability partner can be about more than hitting deadlines

 

Learn more about Gabe:

 

Learn more about Gillian:

 

Resources:

]]> How do you stay motivated?

 

Staying motivated is one of the things people think about the most when they think about achieving a goal.

 

How do you keep going when you’re having an off day or the hard work is taking the shine off your excitement?

 

Maybe you’ve lost some of the fire you had when you set the goal. Maybe there’s an unforeseen obstacle in your way.

 

In the third part of our series on perseverance, we're going to be talking about how to stay motivated.

 

People ask me about staying motivated all the time. But it’s more complicated than simple hacks. They're not going to be enough to have perseverance and to get the results, but motivation is an important piece of the puzzle.

 

I’m joined again by Startup Success coach Gabe Cox. Gabe is a marathon runner, author of Mind Over Marathon, success coach, and homeschooling mom. Gabe is a powerhouse woman and someone who has really become an expert on persevering through and achieving your goals.

 

Listen to the full episode to hear:

  • Ways to keep your “why” visually in front of you to help you keep going
  • Why you should ask yourself if “not feeling it” is a warranted feeling
  • How to effectively use rewards for hitting milestones, large or small
  • Why having an accountability partner can be about more than hitting deadlines

 

Learn more about Gabe:

 

Learn more about Gillian:

 

Resources:

]]> Mon, 16 Aug 2021 03:00:00 -0400 Gillian Perkins Gillian Perkins 1898 How do you stay motivated?

 

Staying motivated is one of the things people think about the most when they think about achieving a goal.

 

How do you keep going when you’re having an off day or the hard work is taking the shine off your excitement?

 

Maybe you’ve lost some of the fire you had when you set the goal. Maybe there’s an unforeseen obstacle in your way.

 

In the third part of our series on perseverance, we're going to be talking about how to stay motivated.

 

People ask me about staying motivated all the time. But it’s more complicated than simple hacks. They're not going to be enough to have perseverance and to get the results, but motivation is an important piece of the puzzle.

 

I’m joined again by Startup Success coach Gabe Cox. Gabe is a marathon runner, author of Mind Over Marathon, success coach, and homeschooling mom. Gabe is a powerhouse woman and someone who has really become an expert on persevering through and achieving your goals.

 

Listen to the full episode to hear:

  • Ways to keep your “why” visually in front of you to help you keep going
  • Why you should ask yourself if “not feeling it” is a warranted feeling
  • How to effectively use rewards for hitting milestones, large or small
  • Why having an accountability partner can be about more than hitting deadlines

 

Learn more about Gabe:

 

Learn more about Gillian:

 

Resources:

]]> No EP 81: How to Stick with Your Plan Until You Succeed with Gabe Cox 85 85 EP 81: How to Stick with Your Plan Until You Succeed with Gabe Cox full http://www.blubrry.com/worklessearnmore/79649309/ep-81-how-to-stick-with-your-plan-until-you-succeed-with-gabe-cox/ https://share.transistor.fm/s/f99ca8c3 You know what your goal is. You know it will take perseverance to get there. Now what?

 

What strategies can you put in place for when you want to give up? What small wins can you put in your path?

 

Today we’re going to talk about how to set yourself up for success from the start.

 

We’ll share strategies to put into place before you even get into the work of the tasks that will lead you to your goal.

 

When you’re inspired and excited about your goal and in the planning phases is the perfect time to  put these strategies into play, before you get bogged down in the day to day and long before you wonder if you should quit.

 

I’m joined again by Startup Success coach Gabe Cox. Gabe is a marathon runner, author of Mind Over Marathon, success coach, and homeschooling mom. She has so much to share with us on the topic of perseverance.

 

Listen to the full episode to hear:

  • How to find the why that will keep you going through the last six miles of your marathon
  • Why you need to have a long-term vision, but give yourself smaller goals with more predictable outcomes along the way
  • How to use your vision to craft and support your short-term projects
  • Why smaller goals can help you course correct faster when things aren’t going as planned
  • How to write an action plan that works for you

 

Learn more about Gabe:

 

Learn more about Gillian:

 

Resources:

]]> You know what your goal is. You know it will take perseverance to get there. Now what?

 

What strategies can you put in place for when you want to give up? What small wins can you put in your path?

 

Today we’re going to talk about how to set yourself up for success from the start.

 

We’ll share strategies to put into place before you even get into the work of the tasks that will lead you to your goal.

 

When you’re inspired and excited about your goal and in the planning phases is the perfect time to  put these strategies into play, before you get bogged down in the day to day and long before you wonder if you should quit.

 

I’m joined again by Startup Success coach Gabe Cox. Gabe is a marathon runner, author of Mind Over Marathon, success coach, and homeschooling mom. She has so much to share with us on the topic of perseverance.

 

Listen to the full episode to hear:

  • How to find the why that will keep you going through the last six miles of your marathon
  • Why you need to have a long-term vision, but give yourself smaller goals with more predictable outcomes along the way
  • How to use your vision to craft and support your short-term projects
  • Why smaller goals can help you course correct faster when things aren’t going as planned
  • How to write an action plan that works for you

 

Learn more about Gabe:

 

Learn more about Gillian:

 

Resources:

]]> Mon, 09 Aug 2021 03:00:00 -0400 Gillian Perkins Gillian Perkins 1921 You know what your goal is. You know it will take perseverance to get there. Now what?

 

What strategies can you put in place for when you want to give up? What small wins can you put in your path?

 

Today we’re going to talk about how to set yourself up for success from the start.

 

We’ll share strategies to put into place before you even get into the work of the tasks that will lead you to your goal.

 

When you’re inspired and excited about your goal and in the planning phases is the perfect time to  put these strategies into play, before you get bogged down in the day to day and long before you wonder if you should quit.

 

I’m joined again by Startup Success coach Gabe Cox. Gabe is a marathon runner, author of Mind Over Marathon, success coach, and homeschooling mom. She has so much to share with us on the topic of perseverance.

 

Listen to the full episode to hear:

  • How to find the why that will keep you going through the last six miles of your marathon
  • Why you need to have a long-term vision, but give yourself smaller goals with more predictable outcomes along the way
  • How to use your vision to craft and support your short-term projects
  • Why smaller goals can help you course correct faster when things aren’t going as planned
  • How to write an action plan that works for you

 

Learn more about Gabe:

 

Learn more about Gillian:

 

Resources:

]]> No BONUS: Build a Business That Can Thrive in Any Economy with John Meese 84 84 BONUS: Build a Business That Can Thrive in Any Economy with John Meese bonus http://www.blubrry.com/worklessearnmore/79744337/bonus-build-a-business-that-can-thrive-in-any-economy-with-john-meese/ https://share.transistor.fm/s/8c8a95f5 We all know how volatile the economy has been in the last year or so. And it might get much worse before it gets better.

 

With so much unpredictability, it can be easy to blame our circumstances when we don’t succeed.

 

But one thing that I know for sure is that we are not victims of our circumstances. I firmly believe that we develop our character, expand our capacity and learn invaluable lessons by working through challenges rather than letting them stop us.

 

Your business will inevitably encounter a crisis at some point, whether it’s a major market shift, a global pandemic or a personal crisis with your health or family.

 

Today I'm looking forward to talking to John Meese about what he's discovered about what it takes to build a thriving business in any economy.

 

John is an economist-turned-entrepreneur on a personal mission to eradicate generational poverty by helping entrepreneurs create thriving businesses which is why he wrote Survive and Thrive: How to Build a Profitable Business in Any Economy (Including This One).

 

John is CEO of Cowork.Inc, Co-founder of Notable, and host of the Thrive School podcast.

 

Listen to the full episode to hear:

  • How the economy moves in cycles of stability and crisis, so you can look to the horizon
  • Why having a thriving business is more than just being profitable
  • Why you need to focus on the real people and the real problems you solve for them, not your ideal client avatar
  • Five growth models for your business, and why you only need to focus on one of them
  • The three core products your business needs

 

Learn more about John:

 

Learn more about Gillian:

 

Resources:

]]> We all know how volatile the economy has been in the last year or so. And it might get much worse before it gets better.

 

With so much unpredictability, it can be easy to blame our circumstances when we don’t succeed.

 

But one thing that I know for sure is that we are not victims of our circumstances. I firmly believe that we develop our character, expand our capacity and learn invaluable lessons by working through challenges rather than letting them stop us.

 

Your business will inevitably encounter a crisis at some point, whether it’s a major market shift, a global pandemic or a personal crisis with your health or family.

 

Today I'm looking forward to talking to John Meese about what he's discovered about what it takes to build a thriving business in any economy.

 

John is an economist-turned-entrepreneur on a personal mission to eradicate generational poverty by helping entrepreneurs create thriving businesses which is why he wrote Survive and Thrive: How to Build a Profitable Business in Any Economy (Including This One).

 

John is CEO of Cowork.Inc, Co-founder of Notable, and host of the Thrive School podcast.

 

Listen to the full episode to hear:

  • How the economy moves in cycles of stability and crisis, so you can look to the horizon
  • Why having a thriving business is more than just being profitable
  • Why you need to focus on the real people and the real problems you solve for them, not your ideal client avatar
  • Five growth models for your business, and why you only need to focus on one of them
  • The three core products your business needs

 

Learn more about John:

 

Learn more about Gillian:

 

Resources:

]]> Thu, 05 Aug 2021 03:00:00 -0400 Gillian Perkins Gillian Perkins 3175 We all know how volatile the economy has been in the last year or so. And it might get much worse before it gets better.

 

With so much unpredictability, it can be easy to blame our circumstances when we don’t succeed.

 

But one thing that I know for sure is that we are not victims of our circumstances. I firmly believe that we develop our character, expand our capacity and learn invaluable lessons by working through challenges rather than letting them stop us.

 

Your business will inevitably encounter a crisis at some point, whether it’s a major market shift, a global pandemic or a personal crisis with your health or family.

 

Today I'm looking forward to talking to John Meese about what he's discovered about what it takes to build a thriving business in any economy.

 

John is an economist-turned-entrepreneur on a personal mission to eradicate generational poverty by helping entrepreneurs create thriving businesses which is why he wrote Survive and Thrive: How to Build a Profitable Business in Any Economy (Including This One).

 

John is CEO of Cowork.Inc, Co-founder of Notable, and host of the Thrive School podcast.

 

Listen to the full episode to hear:

  • How the economy moves in cycles of stability and crisis, so you can look to the horizon
  • Why having a thriving business is more than just being profitable
  • Why you need to focus on the real people and the real problems you solve for them, not your ideal client avatar
  • Five growth models for your business, and why you only need to focus on one of them
  • The three core products your business needs

 

Learn more about John:

 

Learn more about Gillian:

 

Resources:

]]> No EP 80: How to Persevere and Stick with Your Plans Until You're Successful with Gabe Cox 83 83 EP 80: How to Persevere and Stick with Your Plans Until You're Successful with Gabe Cox full http://www.blubrry.com/worklessearnmore/79439368/ep-80-how-to-persevere-and-stick-with-your-plans-until-youre-successful-with-gabe-cox/ https://share.transistor.fm/s/3f02a615 Results take time.

 

We know that it takes perseverance to see our ideas and plans through. But when success still seems far off in the distance, or a newer, shinier idea pops into your head, what do you do?

 

And how do you know when it really is time to throw in the towel?

 

It’s rare that success happens on day one. Or even on day 50. By day 100 you might be seeing some real progress, but even then you probably won’t have made it to the finish line.

 

So, what to do when new ideas come? Is the new idea really better or is it a distraction from the hard parts in between the idea and the finish line?

 

Deciding when to stick it out and when it’s time to move on are questions of perseverance, commitment, and discernment. And it’s exactly what Startup Success coach Gabe Cox specializes in.

 

Gabe is a marathon runner, author of Mind Over Marathon, success coach, and homeschooling mom. And she knows a thing or two about seeing plans through to completion.

 

Listen to the full episode to hear:

  • Two types of goals and the challenges they present to perseverance
  • The benefits of perseverance, not just to your business but to your life and personal growth
  • How perseverance and discipline are recurring choices, not immutable traits
  • How knowing your “why” on a deep level helps you stay the course
  • How to get honest with yourself about the real consequences of not persevering

 

Learn more about Gabe:

 

Learn more about Gillian:

 

]]> Results take time.

 

We know that it takes perseverance to see our ideas and plans through. But when success still seems far off in the distance, or a newer, shinier idea pops into your head, what do you do?

 

And how do you know when it really is time to throw in the towel?

 

It’s rare that success happens on day one. Or even on day 50. By day 100 you might be seeing some real progress, but even then you probably won’t have made it to the finish line.

 

So, what to do when new ideas come? Is the new idea really better or is it a distraction from the hard parts in between the idea and the finish line?

 

Deciding when to stick it out and when it’s time to move on are questions of perseverance, commitment, and discernment. And it’s exactly what Startup Success coach Gabe Cox specializes in.

 

Gabe is a marathon runner, author of Mind Over Marathon, success coach, and homeschooling mom. And she knows a thing or two about seeing plans through to completion.

 

Listen to the full episode to hear:

  • Two types of goals and the challenges they present to perseverance
  • The benefits of perseverance, not just to your business but to your life and personal growth
  • How perseverance and discipline are recurring choices, not immutable traits
  • How knowing your “why” on a deep level helps you stay the course
  • How to get honest with yourself about the real consequences of not persevering

 

Learn more about Gabe:

 

Learn more about Gillian:

 

]]> Mon, 02 Aug 2021 00:00:00 -0400 Gillian Perkins Gillian Perkins 2619 Results take time.

 

We know that it takes perseverance to see our ideas and plans through. But when success still seems far off in the distance, or a newer, shinier idea pops into your head, what do you do?

 

And how do you know when it really is time to throw in the towel?

 

It’s rare that success happens on day one. Or even on day 50. By day 100 you might be seeing some real progress, but even then you probably won’t have made it to the finish line.

 

So, what to do when new ideas come? Is the new idea really better or is it a distraction from the hard parts in between the idea and the finish line?

 

Deciding when to stick it out and when it’s time to move on are questions of perseverance, commitment, and discernment. And it’s exactly what Startup Success coach Gabe Cox specializes in.

 

Gabe is a marathon runner, author of Mind Over Marathon, success coach, and homeschooling mom. And she knows a thing or two about seeing plans through to completion.

 

Listen to the full episode to hear:

  • Two types of goals and the challenges they present to perseverance
  • The benefits of perseverance, not just to your business but to your life and personal growth
  • How perseverance and discipline are recurring choices, not immutable traits
  • How knowing your “why” on a deep level helps you stay the course
  • How to get honest with yourself about the real consequences of not persevering

 

Learn more about Gabe:

 

Learn more about Gillian:

 

]]> No EP 79: The Beginners' Guide to Webinars (Part 2) 82 82 EP 79: The Beginners' Guide to Webinars (Part 2) full http://www.blubrry.com/worklessearnmore/79277457/ep-79-the-beginners-guide-to-webinars-part-2/ https://share.transistor.fm/s/c9fb58a6 Webinars are an incredible sales tool.

 

They let you build relationships with your audience and convert lots of sales in a way that is still aligned with you and your values. It doesn’t have to be sleazy or salesy to work.

 

But you knew all that from last week’s episode. Or if you didn’t, definitely go check that out.

 

Now that we know how effective webinars can be and the basics of setting up your first or next webinar, we’re going to talk about webinar content.

 

What exactly should you say in your webinars? What should you teach?

 

How can you organize the information that you're teaching?

 

And most importantly, how can you wrap your webinar up with an effective sales pitch that will actually convert a large percentage of your attendees into buyers?

 

Plus, we’ll cover some tips so you can avoid common beginners’ mistakes and start seeing success from your very first webinar, from how long it should be and how many slides you should have to the importance of rehearsing your presentation and whether or not you should have your camera on.

 

Listen to the full episode to hear:

  • The four main components of your webinar structure, plus three elements you can add on
  • How to walk your audience through your process or product in a way that builds trust and leaves them wanting more
  • Six components for a successful sales pitch
  • Why your webinar should promise a result that is in alignment with your full offer
  • Why you need to be clear on your goal for your webinar, and four goals you can use webinars to achieve

 

Learn more about Gillian:

]]> Webinars are an incredible sales tool.

 

They let you build relationships with your audience and convert lots of sales in a way that is still aligned with you and your values. It doesn’t have to be sleazy or salesy to work.

 

But you knew all that from last week’s episode. Or if you didn’t, definitely go check that out.

 

Now that we know how effective webinars can be and the basics of setting up your first or next webinar, we’re going to talk about webinar content.

 

What exactly should you say in your webinars? What should you teach?

 

How can you organize the information that you're teaching?

 

And most importantly, how can you wrap your webinar up with an effective sales pitch that will actually convert a large percentage of your attendees into buyers?

 

Plus, we’ll cover some tips so you can avoid common beginners’ mistakes and start seeing success from your very first webinar, from how long it should be and how many slides you should have to the importance of rehearsing your presentation and whether or not you should have your camera on.

 

Listen to the full episode to hear:

  • The four main components of your webinar structure, plus three elements you can add on
  • How to walk your audience through your process or product in a way that builds trust and leaves them wanting more
  • Six components for a successful sales pitch
  • Why your webinar should promise a result that is in alignment with your full offer
  • Why you need to be clear on your goal for your webinar, and four goals you can use webinars to achieve

 

Learn more about Gillian:

]]> Mon, 26 Jul 2021 03:00:00 -0400 Gillian Perkins Gillian Perkins 2661 Webinars are an incredible sales tool.

 

They let you build relationships with your audience and convert lots of sales in a way that is still aligned with you and your values. It doesn’t have to be sleazy or salesy to work.

 

But you knew all that from last week’s episode. Or if you didn’t, definitely go check that out.

 

Now that we know how effective webinars can be and the basics of setting up your first or next webinar, we’re going to talk about webinar content.

 

What exactly should you say in your webinars? What should you teach?

 

How can you organize the information that you're teaching?

 

And most importantly, how can you wrap your webinar up with an effective sales pitch that will actually convert a large percentage of your attendees into buyers?

 

Plus, we’ll cover some tips so you can avoid common beginners’ mistakes and start seeing success from your very first webinar, from how long it should be and how many slides you should have to the importance of rehearsing your presentation and whether or not you should have your camera on.

 

Listen to the full episode to hear:

  • The four main components of your webinar structure, plus three elements you can add on
  • How to walk your audience through your process or product in a way that builds trust and leaves them wanting more
  • Six components for a successful sales pitch
  • Why your webinar should promise a result that is in alignment with your full offer
  • Why you need to be clear on your goal for your webinar, and four goals you can use webinars to achieve

 

Learn more about Gillian:

]]> No EP 78: The Beginners' Guide to Webinars (Part 1) 81 81 EP 78: The Beginners' Guide to Webinars (Part 1) full http://www.blubrry.com/worklessearnmore/79096197/ep-78-the-beginners-guide-to-webinars-part-1/ https://share.transistor.fm/s/cadc27e8

Webinars consistently convert at a rate of 10 times the rate of email.

 

What is it that makes them such a powerful sales tool?

 

You’ve probably been to at least a few yourself, especially in this age of busy-ness and occasional quarantine.

 

They can be amazing–full of awesome, helpful, free training! Or in the wrong hands, they can be terrible, super-sleazy sales pitches. Maybe you’ve seen some from both ends of that spectrum.

 

Some business owners have even decided they want nothing to do with them because they’ve been tainted by sleaze.

 

But there’s no reason to throw the baby out with the bathwater. Just because some people misuse webinars and do them badly doesn’t mean that webinars themselves are corrupt. And they are still incredibly effective sales tools.

 

Done well, a webinar should be a positive experience for you and your audience. You can share a lot of value and strengthen your relationship with them. When you do get to the sales pitch, it’s a logical and welcome next step for your viewers because they want more of what you’re offering.

 

In other words, you want to knock their socks off with your free content so that they’re eager to pay you for more!

 

With the right balance of information, relationship-building and a taste of the paid product–no sleaze!–you can harness webinars to grow your business.

 

Listen to the full episode to hear:

  • Three key reasons why webinars work
  • Questions to help you clarify your offer so you get the right people in your webinar
  • Six steps to take your webinar from zero to follow-up emails
  • Why you should focus on building your list ahead of a webinar instead of relying on ads

 

Learn more about Gillian:

 

Resources:

]]>

Webinars consistently convert at a rate of 10 times the rate of email.

 

What is it that makes them such a powerful sales tool?

 

You’ve probably been to at least a few yourself, especially in this age of busy-ness and occasional quarantine.

 

They can be amazing–full of awesome, helpful, free training! Or in the wrong hands, they can be terrible, super-sleazy sales pitches. Maybe you’ve seen some from both ends of that spectrum.

 

Some business owners have even decided they want nothing to do with them because they’ve been tainted by sleaze.

 

But there’s no reason to throw the baby out with the bathwater. Just because some people misuse webinars and do them badly doesn’t mean that webinars themselves are corrupt. And they are still incredibly effective sales tools.

 

Done well, a webinar should be a positive experience for you and your audience. You can share a lot of value and strengthen your relationship with them. When you do get to the sales pitch, it’s a logical and welcome next step for your viewers because they want more of what you’re offering.

 

In other words, you want to knock their socks off with your free content so that they’re eager to pay you for more!

 

With the right balance of information, relationship-building and a taste of the paid product–no sleaze!–you can harness webinars to grow your business.

 

Listen to the full episode to hear:

  • Three key reasons why webinars work
  • Questions to help you clarify your offer so you get the right people in your webinar
  • Six steps to take your webinar from zero to follow-up emails
  • Why you should focus on building your list ahead of a webinar instead of relying on ads

 

Learn more about Gillian:

 

Resources:

]]> Mon, 19 Jul 2021 03:00:00 -0400 Gillian Perkins Gillian Perkins 2431

Webinars consistently convert at a rate of 10 times the rate of email.

 

What is it that makes them such a powerful sales tool?

 

You’ve probably been to at least a few yourself, especially in this age of busy-ness and occasional quarantine.

 

They can be amazing–full of awesome, helpful, free training! Or in the wrong hands, they can be terrible, super-sleazy sales pitches. Maybe you’ve seen some from both ends of that spectrum.

 

Some business owners have even decided they want nothing to do with them because they’ve been tainted by sleaze.

 

But there’s no reason to throw the baby out with the bathwater. Just because some people misuse webinars and do them badly doesn’t mean that webinars themselves are corrupt. And they are still incredibly effective sales tools.

 

Done well, a webinar should be a positive experience for you and your audience. You can share a lot of value and strengthen your relationship with them. When you do get to the sales pitch, it’s a logical and welcome next step for your viewers because they want more of what you’re offering.

 

In other words, you want to knock their socks off with your free content so that they’re eager to pay you for more!

 

With the right balance of information, relationship-building and a taste of the paid product–no sleaze!–you can harness webinars to grow your business.

 

Listen to the full episode to hear:

  • Three key reasons why webinars work
  • Questions to help you clarify your offer so you get the right people in your webinar
  • Six steps to take your webinar from zero to follow-up emails
  • Why you should focus on building your list ahead of a webinar instead of relying on ads

 

Learn more about Gillian:

 

Resources:

]]> No EP 77: LAUNCH MATH: How to Predict Your Results Before You Launch 80 80 EP 77: LAUNCH MATH: How to Predict Your Results Before You Launch full http://www.blubrry.com/worklessearnmore/78850432/ep-77-launch-math-how-to-predict-your-results-before-you-launch/ https://share.transistor.fm/s/b6abc9df  

As entrepreneurs, we’re in the business of creating value and trading it with others.

 

Which is to say, the main business of running a business is selling products. That’s how you engage in trade, serve your customers, and earn a livelihood..

 

But the business of trading–that is, selling–can seem like a mystery. What should we sell? How can we market our products? And at the end of the day, how can we convince people to buy them?

 

It turns out that making sales is much less about “convincing people to buy” and much more about explaining the benefits of your product and finding a mutually agreeable price. You have to find the point at which the price is equal to, or less than, the customer’s perceived value of the product.

 

It’s an equation that takes the mystery out of the process, and makes it much less emotionally charged.

 

So how do you apply it to your business?

 

This month on the podcast, we’re looking at four different aspects of launching products online, one of the most common ways digital entrepreneurs, like you, sell their goods to the public.

 

In today’s episode, we’ll be discussing launch math, the science of calculating the potential results of your launch long before you ever run your first ad, send your first email, or even, possibly, create your product.

 

Listen to the full episode to hear:

  • How launch math helps you set realistic expectations and can even save you from making a major investment of time or money on a product that you haven’t validated
  • How to use launch math to create realistic goals for your launch, separate from expectations
  • The variables you’ll need to know for each launch
  • Conversion coefficients and where those numbers come from

 

Learn more about Gillian:

 

The math:

 

Conversion coefficients:

  • Email sales conversion: 0.1% - 2% (average: 0.5%)
    • Free offers typically convert at 2-10X these rates
  • Webinar showup rate: 30%
  • Webinar conversion: 1% - 20% (average: 5%)
  • Direct sales: 10% - 50%If you’re launching to <1,000 people, then prioritize direct selling over mass-selling tactics.

 

Equations:

[launch list] x 0.02 = webinar registrants

[webinar registrants] x 0.30 = webinar attendees

 

[launch list] x 0.005 = email sales

[webinar attendees] x 0.05 = webinar sales

[personally engaged leads] x 0.20 = direct sales

 

[sales] x price = total revenue

 

[sales] x cost = total cost

 

[total revenue] - [total costs] = net profits

 

 

]]>  

As entrepreneurs, we’re in the business of creating value and trading it with others.

 

Which is to say, the main business of running a business is selling products. That’s how you engage in trade, serve your customers, and earn a livelihood..

 

But the business of trading–that is, selling–can seem like a mystery. What should we sell? How can we market our products? And at the end of the day, how can we convince people to buy them?

 

It turns out that making sales is much less about “convincing people to buy” and much more about explaining the benefits of your product and finding a mutually agreeable price. You have to find the point at which the price is equal to, or less than, the customer’s perceived value of the product.

 

It’s an equation that takes the mystery out of the process, and makes it much less emotionally charged.

 

So how do you apply it to your business?

 

This month on the podcast, we’re looking at four different aspects of launching products online, one of the most common ways digital entrepreneurs, like you, sell their goods to the public.

 

In today’s episode, we’ll be discussing launch math, the science of calculating the potential results of your launch long before you ever run your first ad, send your first email, or even, possibly, create your product.

 

Listen to the full episode to hear:

  • How launch math helps you set realistic expectations and can even save you from making a major investment of time or money on a product that you haven’t validated
  • How to use launch math to create realistic goals for your launch, separate from expectations
  • The variables you’ll need to know for each launch
  • Conversion coefficients and where those numbers come from

 

Learn more about Gillian:

 

The math:

 

Conversion coefficients:

  • Email sales conversion: 0.1% - 2% (average: 0.5%)
    • Free offers typically convert at 2-10X these rates
  • Webinar showup rate: 30%
  • Webinar conversion: 1% - 20% (average: 5%)
  • Direct sales: 10% - 50%If you’re launching to <1,000 people, then prioritize direct selling over mass-selling tactics.

 

Equations:

[launch list] x 0.02 = webinar registrants

[webinar registrants] x 0.30 = webinar attendees

 

[launch list] x 0.005 = email sales

[webinar attendees] x 0.05 = webinar sales

[personally engaged leads] x 0.20 = direct sales

 

[sales] x price = total revenue

 

[sales] x cost = total cost

 

[total revenue] - [total costs] = net profits

 

 

]]> Mon, 12 Jul 2021 03:00:00 -0400 Gillian Perkins Gillian Perkins 2351  

As entrepreneurs, we’re in the business of creating value and trading it with others.

 

Which is to say, the main business of running a business is selling products. That’s how you engage in trade, serve your customers, and earn a livelihood..

 

But the business of trading–that is, selling–can seem like a mystery. What should we sell? How can we market our products? And at the end of the day, how can we convince people to buy them?

 

It turns out that making sales is much less about “convincing people to buy” and much more about explaining the benefits of your product and finding a mutually agreeable price. You have to find the point at which the price is equal to, or less than, the customer’s perceived value of the product.

 

It’s an equation that takes the mystery out of the process, and makes it much less emotionally charged.

 

So how do you apply it to your business?

 

This month on the podcast, we’re looking at four different aspects of launching products online, one of the most common ways digital entrepreneurs, like you, sell their goods to the public.

 

In today’s episode, we’ll be discussing launch math, the science of calculating the potential results of your launch long before you ever run your first ad, send your first email, or even, possibly, create your product.

 

Listen to the full episode to hear:

  • How launch math helps you set realistic expectations and can even save you from making a major investment of time or money on a product that you haven’t validated
  • How to use launch math to create realistic goals for your launch, separate from expectations
  • The variables you’ll need to know for each launch
  • Conversion coefficients and where those numbers come from

 

Learn more about Gillian:

 

The math:

 

Conversion coefficients:

  • Email sales conversion: 0.1% - 2% (average: 0.5%)
    • Free offers typically convert at 2-10X these rates
  • Webinar showup rate: 30%
  • Webinar conversion: 1% - 20% (average: 5%)
  • Direct sales: 10% - 50%If you’re launching to <1,000 people, then prioritize direct selling over mass-selling tactics.

 

Equations:

[launch list] x 0.02 = webinar registrants

[webinar registrants] x 0.30 = webinar attendees

 

[launch list] x 0.005 = email sales

[webinar attendees] x 0.05 = webinar sales

[personally engaged leads] x 0.20 = direct sales

 

[sales] x price = total revenue

 

[sales] x cost = total cost

 

[total revenue] - [total costs] = net profits

 

 

]]> No EP 76: How to Start a Freelancing Career and Land Your First Clients with Jay Clouse 79 79 EP 76: How to Start a Freelancing Career and Land Your First Clients with Jay Clouse full http://www.blubrry.com/worklessearnmore/78644146/ep-76-how-to-start-a-freelancing-career-and-land-your-first-clients-with-jay-clouse/ https://share.transistor.fm/s/90764eba  

With the events of 2020 behind us, more people than ever before are taking the leap to work for themselves.

 

There are a lot of potential upsides. A flexible schedule. Freedom of choice in who you work with and what you work on. Security. And of course, no limit on your potential earnings.

 

But most people are also painfully aware of the challenges of getting started.

 

Is your personality a good fit for freelance work? What business should you start? Will anyone even want to hire you? And how can you find your first client?

 

To help you answer those questions and more, today on the podcast I’m bringing you Jay Clouse.

 

Jay is the founder of Freelancing School and the Unreal Collective, and his speciality is helping people make that transition from creative-stuck-in-a-day-job to freelancer, then from freelancer to CEO.

 

Listen to the full episode to hear:

  • How Jay’s career evolved from startup cofounder to product management to freelance service provider and beyond
  • A mindset shift around work, employment and compensation that will expand how you think about contract work
  • The relationship of leadership, expectation setting, expertise and pricing
  • Steps for building your freelance portfolio

 

Learn more about Jay Clouse:

 

Learn more about Gillian:

 

Resources:

 

]]>  

With the events of 2020 behind us, more people than ever before are taking the leap to work for themselves.

 

There are a lot of potential upsides. A flexible schedule. Freedom of choice in who you work with and what you work on. Security. And of course, no limit on your potential earnings.

 

But most people are also painfully aware of the challenges of getting started.

 

Is your personality a good fit for freelance work? What business should you start? Will anyone even want to hire you? And how can you find your first client?

 

To help you answer those questions and more, today on the podcast I’m bringing you Jay Clouse.

 

Jay is the founder of Freelancing School and the Unreal Collective, and his speciality is helping people make that transition from creative-stuck-in-a-day-job to freelancer, then from freelancer to CEO.

 

Listen to the full episode to hear:

  • How Jay’s career evolved from startup cofounder to product management to freelance service provider and beyond
  • A mindset shift around work, employment and compensation that will expand how you think about contract work
  • The relationship of leadership, expectation setting, expertise and pricing
  • Steps for building your freelance portfolio

 

Learn more about Jay Clouse:

 

Learn more about Gillian:

 

Resources:

 

]]> Mon, 05 Jul 2021 00:00:00 -0400 Gillian Perkins Gillian Perkins 2526  

With the events of 2020 behind us, more people than ever before are taking the leap to work for themselves.

 

There are a lot of potential upsides. A flexible schedule. Freedom of choice in who you work with and what you work on. Security. And of course, no limit on your potential earnings.

 

But most people are also painfully aware of the challenges of getting started.

 

Is your personality a good fit for freelance work? What business should you start? Will anyone even want to hire you? And how can you find your first client?

 

To help you answer those questions and more, today on the podcast I’m bringing you Jay Clouse.

 

Jay is the founder of Freelancing School and the Unreal Collective, and his speciality is helping people make that transition from creative-stuck-in-a-day-job to freelancer, then from freelancer to CEO.

 

Listen to the full episode to hear:

  • How Jay’s career evolved from startup cofounder to product management to freelance service provider and beyond
  • A mindset shift around work, employment and compensation that will expand how you think about contract work
  • The relationship of leadership, expectation setting, expertise and pricing
  • Steps for building your freelance portfolio

 

Learn more about Jay Clouse:

 

Learn more about Gillian:

 

Resources:

 

]]> No EP 75: A Step-by-Step Guide to Writing Your Business Plan 78 78 EP 75: A Step-by-Step Guide to Writing Your Business Plan full http://www.blubrry.com/worklessearnmore/78454401/ep-75-a-step-by-step-guide-to-writing-your-business-plan/ https://share.transistor.fm/s/f6605e8d Most of us wouldn’t consider setting out on a trip without a map.

 

Sure, if you start driving without a map, you might have a fun, interesting experience, but you’re probably not going to be able to get to a specific destination.

 

If making it to your particular destination is important to you, you start your trip by pulling up Google maps and plugging in that address.

 

But it is amazing how many people think that they can get to their destination without a map when it comes to starting a business.

 

They have a general idea of what business they want to start or what product they want to sell, but they don't take the time to come up with a plan for how they're going to build a particular business.

 

In fact, a lot of people don't even know exactly what they're trying to build.

 

Building a business without a plan can still potentially be a fun and interesting experience, but it can also potentially be a big waste of time.

 

Today, I’m going to talk you through exactly how to quickly and easily write a business plan to ensure that you have a solid road map for how you’re going to build your business and where you’re trying to take the company, so you can avoid wasting your time, energy and maybe a whole lot of money along the way.

 

Listen to the full episode to hear:

  • Six essential sections for your business plan
  • The elements you need to consider for your messaging, marketing, products, and production and delivery
  • How to plan and break down your financial goals, even before you’re made your first sale

 

Learn more about Gillian:

 

Resources:

 

]]> Most of us wouldn’t consider setting out on a trip without a map.

 

Sure, if you start driving without a map, you might have a fun, interesting experience, but you’re probably not going to be able to get to a specific destination.

 

If making it to your particular destination is important to you, you start your trip by pulling up Google maps and plugging in that address.

 

But it is amazing how many people think that they can get to their destination without a map when it comes to starting a business.

 

They have a general idea of what business they want to start or what product they want to sell, but they don't take the time to come up with a plan for how they're going to build a particular business.

 

In fact, a lot of people don't even know exactly what they're trying to build.

 

Building a business without a plan can still potentially be a fun and interesting experience, but it can also potentially be a big waste of time.

 

Today, I’m going to talk you through exactly how to quickly and easily write a business plan to ensure that you have a solid road map for how you’re going to build your business and where you’re trying to take the company, so you can avoid wasting your time, energy and maybe a whole lot of money along the way.

 

Listen to the full episode to hear:

  • Six essential sections for your business plan
  • The elements you need to consider for your messaging, marketing, products, and production and delivery
  • How to plan and break down your financial goals, even before you’re made your first sale

 

Learn more about Gillian:

 

Resources:

 

]]> Mon, 28 Jun 2021 03:00:00 -0400 Gillian Perkins Gillian Perkins 1253 Most of us wouldn’t consider setting out on a trip without a map.

 

Sure, if you start driving without a map, you might have a fun, interesting experience, but you’re probably not going to be able to get to a specific destination.

 

If making it to your particular destination is important to you, you start your trip by pulling up Google maps and plugging in that address.

 

But it is amazing how many people think that they can get to their destination without a map when it comes to starting a business.

 

They have a general idea of what business they want to start or what product they want to sell, but they don't take the time to come up with a plan for how they're going to build a particular business.

 

In fact, a lot of people don't even know exactly what they're trying to build.

 

Building a business without a plan can still potentially be a fun and interesting experience, but it can also potentially be a big waste of time.

 

Today, I’m going to talk you through exactly how to quickly and easily write a business plan to ensure that you have a solid road map for how you’re going to build your business and where you’re trying to take the company, so you can avoid wasting your time, energy and maybe a whole lot of money along the way.

 

Listen to the full episode to hear:

  • Six essential sections for your business plan
  • The elements you need to consider for your messaging, marketing, products, and production and delivery
  • How to plan and break down your financial goals, even before you’re made your first sale

 

Learn more about Gillian:

 

Resources:

 

]]> No EP 74: How to Become (or Hire!) an OBM with Sarah Noked 77 77 EP 74: How to Become (or Hire!) an OBM with Sarah Noked full http://www.blubrry.com/worklessearnmore/78373710/ep-74-how-to-become-or-hire-an-obm-with-sarah-noked/ https://share.transistor.fm/s/1b249a19 Despite my best intentions, the day-to-day operations of my business don’t always come naturally to me.

 

Back when I was a solo-preneur, there were days when I was full of ideas and passionate about pursuing them. On those days, daily operations seemed less important than making big, important moves to grow my business.

 

Then on the days when I wasn’t even feeling very motivated or excited about my big ideas, boring day-to-day tasks were the last thing I wanted to do.

 

Long story short, the housekeeping just wasn’t getting done.

 

While I was struggling with balancing the day-to-day with my big ideas, I read Rocket Fuel by Gino Wickman and Mark C Winters. They identify two kinds of leaders: Visionaries and Integrators. Visionaries are the big picture, big ideas people. Integrators are the ones who make sure it actually happens, holding projects and teams together through big projects.

 

Realizing that I’m wired for the big picture and not so much the daily nitty-gritty also made me realize exactly the kind of person I needed to partner with to move my business forward.

 

I got lucky and found the perfect person in Cortni Loveridge, and she’s enabled us to do so much. But how do you find the Integrator to your Visionary?

 

Or if you’re an Integrator, how do you use those skills and find your Visionary partner?

 

Today’s guest expert is Sarah Noked, certified Online Business Manager (OBM) trainer. Sarah teaches people how to become OBMs, who are essentially Integrators, trained to manage the operations of online businesses remotely.

 

Sarah will be sharing with us all about how to decide whether you should become an OBM or hire an OBM to work for you.

 

Listen to the full episode to hear:

  • How to know when and if your business is ready for an OBM
  • Why Virtual Assistant and OBM are not the same role
  • Personality types and traits that make great OBMs
  • What you need to get started as an OBM
  • How to find and hire an OBM for your business, and what you need to do to prepare

 

Learn more about Sarah Noked:

 

Learn more about Gillian:

 

Resources:

 

]]> Despite my best intentions, the day-to-day operations of my business don’t always come naturally to me.

 

Back when I was a solo-preneur, there were days when I was full of ideas and passionate about pursuing them. On those days, daily operations seemed less important than making big, important moves to grow my business.

 

Then on the days when I wasn’t even feeling very motivated or excited about my big ideas, boring day-to-day tasks were the last thing I wanted to do.

 

Long story short, the housekeeping just wasn’t getting done.

 

While I was struggling with balancing the day-to-day with my big ideas, I read Rocket Fuel by Gino Wickman and Mark C Winters. They identify two kinds of leaders: Visionaries and Integrators. Visionaries are the big picture, big ideas people. Integrators are the ones who make sure it actually happens, holding projects and teams together through big projects.

 

Realizing that I’m wired for the big picture and not so much the daily nitty-gritty also made me realize exactly the kind of person I needed to partner with to move my business forward.

 

I got lucky and found the perfect person in Cortni Loveridge, and she’s enabled us to do so much. But how do you find the Integrator to your Visionary?

 

Or if you’re an Integrator, how do you use those skills and find your Visionary partner?

 

Today’s guest expert is Sarah Noked, certified Online Business Manager (OBM) trainer. Sarah teaches people how to become OBMs, who are essentially Integrators, trained to manage the operations of online businesses remotely.

 

Sarah will be sharing with us all about how to decide whether you should become an OBM or hire an OBM to work for you.

 

Listen to the full episode to hear:

  • How to know when and if your business is ready for an OBM
  • Why Virtual Assistant and OBM are not the same role
  • Personality types and traits that make great OBMs
  • What you need to get started as an OBM
  • How to find and hire an OBM for your business, and what you need to do to prepare

 

Learn more about Sarah Noked:

 

Learn more about Gillian:

 

Resources:

 

]]> Mon, 21 Jun 2021 03:00:00 -0400 Gillian Perkins Gillian Perkins 2182 Despite my best intentions, the day-to-day operations of my business don’t always come naturally to me.

 

Back when I was a solo-preneur, there were days when I was full of ideas and passionate about pursuing them. On those days, daily operations seemed less important than making big, important moves to grow my business.

 

Then on the days when I wasn’t even feeling very motivated or excited about my big ideas, boring day-to-day tasks were the last thing I wanted to do.

 

Long story short, the housekeeping just wasn’t getting done.

 

While I was struggling with balancing the day-to-day with my big ideas, I read Rocket Fuel by Gino Wickman and Mark C Winters. They identify two kinds of leaders: Visionaries and Integrators. Visionaries are the big picture, big ideas people. Integrators are the ones who make sure it actually happens, holding projects and teams together through big projects.

 

Realizing that I’m wired for the big picture and not so much the daily nitty-gritty also made me realize exactly the kind of person I needed to partner with to move my business forward.

 

I got lucky and found the perfect person in Cortni Loveridge, and she’s enabled us to do so much. But how do you find the Integrator to your Visionary?

 

Or if you’re an Integrator, how do you use those skills and find your Visionary partner?

 

Today’s guest expert is Sarah Noked, certified Online Business Manager (OBM) trainer. Sarah teaches people how to become OBMs, who are essentially Integrators, trained to manage the operations of online businesses remotely.

 

Sarah will be sharing with us all about how to decide whether you should become an OBM or hire an OBM to work for you.

 

Listen to the full episode to hear:

  • How to know when and if your business is ready for an OBM
  • Why Virtual Assistant and OBM are not the same role
  • Personality types and traits that make great OBMs
  • What you need to get started as an OBM
  • How to find and hire an OBM for your business, and what you need to do to prepare

 

Learn more about Sarah Noked:

 

Learn more about Gillian:

 

Resources:

 

]]> No $0 to $1M: S1E3 - Making the First $1K in Sales 76 76 $0 to $1M: S1E3 - Making the First $1K in Sales full http://www.blubrry.com/worklessearnmore/78100588/0-to-1m-s1e3-making-the-first-1k-in-sales/ https://share.transistor.fm/s/2e274072  

This is the story of how I successfully launched a profitable product online.

 

But this story was preceded by almost 3 years of trying unsuccessfully to launch an online business, and before that, about 7 years of trying to figure out what I even wanted to start.

 

I was 6 months into my YouTube journey, and my channel had grown to about 15,000 subscribers. I was earning just enough from ad revenue and freelancing that I'd been able to finally quit my day-job. Though, to be honest, we were still barely scraping by and mostly living off of savings.

 

The time had come to try to launch a digital product to — hopefully! — create a stream of passive income.

 

The only problem? I'd already tried to launch three digital products, and none of them had been successful.

 

In Episode 2, I talked about the mistakes I made trying to do a big launch of a project I didn’t know  if people even wanted.

 

So what did I do differently that finally moved the needle and started generating sales?

 

Listen to the full episode to hear:

  • Why choosing to offer the workshop at a low price eliminated a key variable, but why it’s a choice to be used strategically and sparingly
  • How using the same format with different topics clarified what people were interested in learning about
  • How those quick and dirty live workshops became valuable assets
  • Why focusing on the process instead of a sales goal can be the mindset shift you need

 

Learn more about Gillian:

 

 

]]>  

This is the story of how I successfully launched a profitable product online.

 

But this story was preceded by almost 3 years of trying unsuccessfully to launch an online business, and before that, about 7 years of trying to figure out what I even wanted to start.

 

I was 6 months into my YouTube journey, and my channel had grown to about 15,000 subscribers. I was earning just enough from ad revenue and freelancing that I'd been able to finally quit my day-job. Though, to be honest, we were still barely scraping by and mostly living off of savings.

 

The time had come to try to launch a digital product to — hopefully! — create a stream of passive income.

 

The only problem? I'd already tried to launch three digital products, and none of them had been successful.

 

In Episode 2, I talked about the mistakes I made trying to do a big launch of a project I didn’t know  if people even wanted.

 

So what did I do differently that finally moved the needle and started generating sales?

 

Listen to the full episode to hear:

  • Why choosing to offer the workshop at a low price eliminated a key variable, but why it’s a choice to be used strategically and sparingly
  • How using the same format with different topics clarified what people were interested in learning about
  • How those quick and dirty live workshops became valuable assets
  • Why focusing on the process instead of a sales goal can be the mindset shift you need

 

Learn more about Gillian:

 

 

]]> Mon, 14 Jun 2021 03:00:00 -0400 Gillian Perkins Gillian Perkins 1721  

This is the story of how I successfully launched a profitable product online.

 

But this story was preceded by almost 3 years of trying unsuccessfully to launch an online business, and before that, about 7 years of trying to figure out what I even wanted to start.

 

I was 6 months into my YouTube journey, and my channel had grown to about 15,000 subscribers. I was earning just enough from ad revenue and freelancing that I'd been able to finally quit my day-job. Though, to be honest, we were still barely scraping by and mostly living off of savings.

 

The time had come to try to launch a digital product to — hopefully! — create a stream of passive income.

 

The only problem? I'd already tried to launch three digital products, and none of them had been successful.

 

In Episode 2, I talked about the mistakes I made trying to do a big launch of a project I didn’t know  if people even wanted.

 

So what did I do differently that finally moved the needle and started generating sales?

 

Listen to the full episode to hear:

  • Why choosing to offer the workshop at a low price eliminated a key variable, but why it’s a choice to be used strategically and sparingly
  • How using the same format with different topics clarified what people were interested in learning about
  • How those quick and dirty live workshops became valuable assets
  • Why focusing on the process instead of a sales goal can be the mindset shift you need

 

Learn more about Gillian:

 

 

]]> No $0 to $1M: S1E2 - Avoid These Launch Mistakes 75 75 $0 to $1M: S1E2 - Avoid These Launch Mistakes full http://www.blubrry.com/worklessearnmore/77730528/0-to-1m-s1e2-avoid-these-launch-mistakes/ https://share.transistor.fm/s/3c4172db  

Not. One. Single. Sale.

 

After spending almost two months creating an online course, writing launch emails, and even putting together a webinar, I ended up making ZERO sales.

 

So what happened?

 

In episode two of $0 to $1M, I'll be sharing my mistakes so that YOU can avoid them with your next launch and get much better results than I did.

 

It was 2016 and I was ready to launch my online business. I had finally discovered what I was most passionate about—what I really wanted to "be when I grew up"–and I was ready to step into this new career.

 

Over the previous several months, I'd built a list of 1,000 subscribers for another business venture, and now that I'd started my digital marketing business list, that was quickly growing as well.

 

I wanted to turn my knowledge into a source of income, and creating an online course about list-building seemed like a great way to do that.

 

So, I planned, recorded and edited video lessons, created worksheets, wrote launch emails, planned a webinar. I was putting everything I'd learned over the past 2 years about digital marketing into practice!

 

Problematic symptoms started showing up early, but I had a lot of faith in the process. I was holding out hope for the promised six-figure launch!

 

14 people signed up for my webinar. None of them showed up.

 

Needless to say, I didn't make many sales.

 

In fact, by the end of the whole "launch," not a single person had purchased

 

What went wrong?

 

Listen to the full episode to hear:

  • Why you have to know that people want your product and why they want it–you have to validate it
  • Three essential puzzle pieces you need to sell products and how to balance them
  • The launch math you need to know on sales tactics and conversion rates
  • Mindset adjustments and tips to take failure out of your launch

 

Learn more about Gillian:

 

 

]]>  

Not. One. Single. Sale.

 

After spending almost two months creating an online course, writing launch emails, and even putting together a webinar, I ended up making ZERO sales.

 

So what happened?

 

In episode two of $0 to $1M, I'll be sharing my mistakes so that YOU can avoid them with your next launch and get much better results than I did.

 

It was 2016 and I was ready to launch my online business. I had finally discovered what I was most passionate about—what I really wanted to "be when I grew up"–and I was ready to step into this new career.

 

Over the previous several months, I'd built a list of 1,000 subscribers for another business venture, and now that I'd started my digital marketing business list, that was quickly growing as well.

 

I wanted to turn my knowledge into a source of income, and creating an online course about list-building seemed like a great way to do that.

 

So, I planned, recorded and edited video lessons, created worksheets, wrote launch emails, planned a webinar. I was putting everything I'd learned over the past 2 years about digital marketing into practice!

 

Problematic symptoms started showing up early, but I had a lot of faith in the process. I was holding out hope for the promised six-figure launch!

 

14 people signed up for my webinar. None of them showed up.

 

Needless to say, I didn't make many sales.

 

In fact, by the end of the whole "launch," not a single person had purchased

 

What went wrong?

 

Listen to the full episode to hear:

  • Why you have to know that people want your product and why they want it–you have to validate it
  • Three essential puzzle pieces you need to sell products and how to balance them
  • The launch math you need to know on sales tactics and conversion rates
  • Mindset adjustments and tips to take failure out of your launch

 

Learn more about Gillian:

 

 

]]> Mon, 07 Jun 2021 03:00:00 -0400 Gillian Perkins Gillian Perkins 2268  

Not. One. Single. Sale.

 

After spending almost two months creating an online course, writing launch emails, and even putting together a webinar, I ended up making ZERO sales.

 

So what happened?

 

In episode two of $0 to $1M, I'll be sharing my mistakes so that YOU can avoid them with your next launch and get much better results than I did.

 

It was 2016 and I was ready to launch my online business. I had finally discovered what I was most passionate about—what I really wanted to "be when I grew up"–and I was ready to step into this new career.

 

Over the previous several months, I'd built a list of 1,000 subscribers for another business venture, and now that I'd started my digital marketing business list, that was quickly growing as well.

 

I wanted to turn my knowledge into a source of income, and creating an online course about list-building seemed like a great way to do that.

 

So, I planned, recorded and edited video lessons, created worksheets, wrote launch emails, planned a webinar. I was putting everything I'd learned over the past 2 years about digital marketing into practice!

 

Problematic symptoms started showing up early, but I had a lot of faith in the process. I was holding out hope for the promised six-figure launch!

 

14 people signed up for my webinar. None of them showed up.

 

Needless to say, I didn't make many sales.

 

In fact, by the end of the whole "launch," not a single person had purchased

 

What went wrong?

 

Listen to the full episode to hear:

  • Why you have to know that people want your product and why they want it–you have to validate it
  • Three essential puzzle pieces you need to sell products and how to balance them
  • The launch math you need to know on sales tactics and conversion rates
  • Mindset adjustments and tips to take failure out of your launch

 

Learn more about Gillian:

 

 

]]> No $0 to $1M: S1E1 - Finding Your Focus 74 74 $0 to $1M: S1E1 - Finding Your Focus full http://www.blubrry.com/worklessearnmore/77730722/0-to-1m-s1e1-finding-your-focus/ https://share.transistor.fm/s/bb4ee291 I expected that growing my business would be a lot of hard work, tough decisions, and at least a few late nights. But what has surprised me the most is what a journey of personal growth it's turned out to be.

 

In fact, I'd go as far as saying that the lessons I've learned from my entrepreneurial failures have been as valuable as the rewards I've received from the successes.

 

And in this new series, $0 to $1M, I'm sharing those lessons with YOU.

 

This first season of three episodes focuses on lessons I learned while struggling to earn my first $1,000.

 

It took me over three years to earn that first thousand dollars. Partly getting momentum from $0 is tough and partly, well, I did everything wrong.

 

But, like I said, every mistake I made taught me something, and made me a better, more successful entrepreneur today.

 

I'm what people like to call a "multi-passionate entrepreneur." Which is a cute way of saying: I have way too many ideas and I'm not very good at sticking to any of them.

 

But entrepreneurship is a long game; building a business takes continued effort, consistency, and patience.

 

So how did I find a way to settle down and focus on one thing? In this episode, I'm sharing the story of how I went from a wannabe with a bad case of "entrepreneurial ADD" to a successful, focused business owner.

 

My hope is that, by sharing my story, you'll find some inspiration and ideas for how you might be able to overcome this challenge yourself — whether to make that initial decision to choose your niche and decide what business to start, OR to refine your business to focus more on one area of specialty.

 

Listen to the full episode to hear:

  • Why it is okay to quit when something is truly no longer working for you
  • How the freedom to explore any topic, with the structure of committing to a regular posting schedule allowed her to find her focus naturally
  • Why you should invest energy before money
  • Concrete action steps for when you’re struggling with too many options or ideas

 

Learn more about Gillian:

]]> I expected that growing my business would be a lot of hard work, tough decisions, and at least a few late nights. But what has surprised me the most is what a journey of personal growth it's turned out to be.

 

In fact, I'd go as far as saying that the lessons I've learned from my entrepreneurial failures have been as valuable as the rewards I've received from the successes.

 

And in this new series, $0 to $1M, I'm sharing those lessons with YOU.

 

This first season of three episodes focuses on lessons I learned while struggling to earn my first $1,000.

 

It took me over three years to earn that first thousand dollars. Partly getting momentum from $0 is tough and partly, well, I did everything wrong.

 

But, like I said, every mistake I made taught me something, and made me a better, more successful entrepreneur today.

 

I'm what people like to call a "multi-passionate entrepreneur." Which is a cute way of saying: I have way too many ideas and I'm not very good at sticking to any of them.

 

But entrepreneurship is a long game; building a business takes continued effort, consistency, and patience.

 

So how did I find a way to settle down and focus on one thing? In this episode, I'm sharing the story of how I went from a wannabe with a bad case of "entrepreneurial ADD" to a successful, focused business owner.

 

My hope is that, by sharing my story, you'll find some inspiration and ideas for how you might be able to overcome this challenge yourself — whether to make that initial decision to choose your niche and decide what business to start, OR to refine your business to focus more on one area of specialty.

 

Listen to the full episode to hear:

  • Why it is okay to quit when something is truly no longer working for you
  • How the freedom to explore any topic, with the structure of committing to a regular posting schedule allowed her to find her focus naturally
  • Why you should invest energy before money
  • Concrete action steps for when you’re struggling with too many options or ideas

 

Learn more about Gillian:

]]> Mon, 31 May 2021 03:00:00 -0400 Gillian Perkins Gillian Perkins 2510 I expected that growing my business would be a lot of hard work, tough decisions, and at least a few late nights. But what has surprised me the most is what a journey of personal growth it's turned out to be.

 

In fact, I'd go as far as saying that the lessons I've learned from my entrepreneurial failures have been as valuable as the rewards I've received from the successes.

 

And in this new series, $0 to $1M, I'm sharing those lessons with YOU.

 

This first season of three episodes focuses on lessons I learned while struggling to earn my first $1,000.

 

It took me over three years to earn that first thousand dollars. Partly getting momentum from $0 is tough and partly, well, I did everything wrong.

 

But, like I said, every mistake I made taught me something, and made me a better, more successful entrepreneur today.

 

I'm what people like to call a "multi-passionate entrepreneur." Which is a cute way of saying: I have way too many ideas and I'm not very good at sticking to any of them.

 

But entrepreneurship is a long game; building a business takes continued effort, consistency, and patience.

 

So how did I find a way to settle down and focus on one thing? In this episode, I'm sharing the story of how I went from a wannabe with a bad case of "entrepreneurial ADD" to a successful, focused business owner.

 

My hope is that, by sharing my story, you'll find some inspiration and ideas for how you might be able to overcome this challenge yourself — whether to make that initial decision to choose your niche and decide what business to start, OR to refine your business to focus more on one area of specialty.

 

Listen to the full episode to hear:

  • Why it is okay to quit when something is truly no longer working for you
  • How the freedom to explore any topic, with the structure of committing to a regular posting schedule allowed her to find her focus naturally
  • Why you should invest energy before money
  • Concrete action steps for when you’re struggling with too many options or ideas

 

Learn more about Gillian:

]]> No EP 73: The Social Sales Strategy with Jessica Stansberry 73 73 EP 73: The Social Sales Strategy with Jessica Stansberry full http://www.blubrry.com/worklessearnmore/77355124/ep-73-the-social-sales-strategy-with-jessica-stansberry/ https://share.transistor.fm/s/33615a97

If you’re not playing the game, you’re not going to win the game.

 

Experimenting with new platforms, new tools and new strategies is part of the game, but throwing content at a wall like spaghetti isn’t playing the game to win. A winning social sales strategy takes commitment and consistency.

 

Approaching your social sales strategy like a science experiment might sound complicated, but it doesn’t have to be. You just have to know what your basic hypothesis is so you can analyze the metrics when you’re done.

 

I am joined today by Jessica Stansberry. Jessica is a longtime friend and powerhouse content creator.

 

Jessica is the owner and founder of Hey Jessica LLC. She helps rockstar entrepreneurs and content creators use video and content creation to grow their brand and show up as an expert. She throws down booty-kicking advice on her weekly podcast, Hey Jessica Radio, on her YouTube channel, and blog and shows up every day on Instagram to make sure the tips never stop coming.

 

I'm super excited to have her on the show to share some of those tips with us and give us some behind the scenes, insider info on her social media strategy.

 

Listen to the full episode to hear:

  • How Jessica structures her various content platforms and social media in her funnel, and why
  • Why you should repurpose topics, but not content across platforms
  • Why Jessica committed to using Reels on Instagram as part of her discoverability strategy, and how she uses other Instagram tools to nurture new follows
  • How she mixes planned content with off-the-cuff observations, and where those posts go

 

Learn more about Jessica Stansberry:

 

Learn more about Gillian:

]]>

If you’re not playing the game, you’re not going to win the game.

 

Experimenting with new platforms, new tools and new strategies is part of the game, but throwing content at a wall like spaghetti isn’t playing the game to win. A winning social sales strategy takes commitment and consistency.

 

Approaching your social sales strategy like a science experiment might sound complicated, but it doesn’t have to be. You just have to know what your basic hypothesis is so you can analyze the metrics when you’re done.

 

I am joined today by Jessica Stansberry. Jessica is a longtime friend and powerhouse content creator.

 

Jessica is the owner and founder of Hey Jessica LLC. She helps rockstar entrepreneurs and content creators use video and content creation to grow their brand and show up as an expert. She throws down booty-kicking advice on her weekly podcast, Hey Jessica Radio, on her YouTube channel, and blog and shows up every day on Instagram to make sure the tips never stop coming.

 

I'm super excited to have her on the show to share some of those tips with us and give us some behind the scenes, insider info on her social media strategy.

 

Listen to the full episode to hear:

  • How Jessica structures her various content platforms and social media in her funnel, and why
  • Why you should repurpose topics, but not content across platforms
  • Why Jessica committed to using Reels on Instagram as part of her discoverability strategy, and how she uses other Instagram tools to nurture new follows
  • How she mixes planned content with off-the-cuff observations, and where those posts go

 

Learn more about Jessica Stansberry:

 

Learn more about Gillian:

]]> Mon, 24 May 2021 03:00:00 -0400 Gillian Perkins Gillian Perkins 2860

If you’re not playing the game, you’re not going to win the game.

 

Experimenting with new platforms, new tools and new strategies is part of the game, but throwing content at a wall like spaghetti isn’t playing the game to win. A winning social sales strategy takes commitment and consistency.

 

Approaching your social sales strategy like a science experiment might sound complicated, but it doesn’t have to be. You just have to know what your basic hypothesis is so you can analyze the metrics when you’re done.

 

I am joined today by Jessica Stansberry. Jessica is a longtime friend and powerhouse content creator.

 

Jessica is the owner and founder of Hey Jessica LLC. She helps rockstar entrepreneurs and content creators use video and content creation to grow their brand and show up as an expert. She throws down booty-kicking advice on her weekly podcast, Hey Jessica Radio, on her YouTube channel, and blog and shows up every day on Instagram to make sure the tips never stop coming.

 

I'm super excited to have her on the show to share some of those tips with us and give us some behind the scenes, insider info on her social media strategy.

 

Listen to the full episode to hear:

  • How Jessica structures her various content platforms and social media in her funnel, and why
  • Why you should repurpose topics, but not content across platforms
  • Why Jessica committed to using Reels on Instagram as part of her discoverability strategy, and how she uses other Instagram tools to nurture new follows
  • How she mixes planned content with off-the-cuff observations, and where those posts go

 

Learn more about Jessica Stansberry:

 

Learn more about Gillian:

]]> No EP 72: How to Be the Go-To Brand in Your Industry with Hillary Weiss 72 72 EP 72: How to Be the Go-To Brand in Your Industry with Hillary Weiss full http://www.blubrry.com/worklessearnmore/77144270/ep-72-how-to-be-the-go-to-brand-in-your-industry-with-hillary-weiss/ https://share.transistor.fm/s/cd875dac

Does your brand express your point of view? Or does it just tell people what you do?

 

If you want to position yourself as the go-to person in your industry–to become a brand people look up to, that they know, like and trust–you have to know what makes you different from everyone else doing the exact same thing you do.

 

Your personality, your skills, your history, your world view, those are the things that no one else has that will make you the person everyone suggests when someone needs to hire in your industry.

 

Today, I’m talking to Hillary Weiss about what it takes to go from thinking there’s not much special about how you do things, to building your brand on your unique approach.

 

Hillary Weiss is the creative director, positioning coach, and founder of Statement Piece Studios. She's also the cohost of the cult favorite YouTube marketing talk show Hillary and Margo Yell at Websites (#HAMYAW).

 

Hillary has had her work featured on Business Insider, The Next Web, The Observer, and more. Since 2011, she’s helped thousands of brands all over the world get seen and heard (and make serious cash) through her 1-1 client work, writing, coaching, and videos.

 

Nowadays, she’s on a mission to help more small businesses define their “statement piece”, a.k.a. the bold point of view that makes them radically relevant to their perfect people.

 

Listen to the full episode to hear:

  • Why your business and your brand are not the same thing
  • Why starting with “nah” can unleash creative energy that refines your point of view and leads to perfect fit clients
  • How getting vulnerable will make your positioning stronger
  • Five practical steps to begin refining and building your unique position

 

Learn more about Hillary Weiss:

 

Learn more about Gillian:

]]>

Does your brand express your point of view? Or does it just tell people what you do?

 

If you want to position yourself as the go-to person in your industry–to become a brand people look up to, that they know, like and trust–you have to know what makes you different from everyone else doing the exact same thing you do.

 

Your personality, your skills, your history, your world view, those are the things that no one else has that will make you the person everyone suggests when someone needs to hire in your industry.

 

Today, I’m talking to Hillary Weiss about what it takes to go from thinking there’s not much special about how you do things, to building your brand on your unique approach.

 

Hillary Weiss is the creative director, positioning coach, and founder of Statement Piece Studios. She's also the cohost of the cult favorite YouTube marketing talk show Hillary and Margo Yell at Websites (#HAMYAW).

 

Hillary has had her work featured on Business Insider, The Next Web, The Observer, and more. Since 2011, she’s helped thousands of brands all over the world get seen and heard (and make serious cash) through her 1-1 client work, writing, coaching, and videos.

 

Nowadays, she’s on a mission to help more small businesses define their “statement piece”, a.k.a. the bold point of view that makes them radically relevant to their perfect people.

 

Listen to the full episode to hear:

  • Why your business and your brand are not the same thing
  • Why starting with “nah” can unleash creative energy that refines your point of view and leads to perfect fit clients
  • How getting vulnerable will make your positioning stronger
  • Five practical steps to begin refining and building your unique position

 

Learn more about Hillary Weiss:

 

Learn more about Gillian:

]]> Mon, 17 May 2021 03:00:00 -0400 Gillian Perkins Gillian Perkins 2653

Does your brand express your point of view? Or does it just tell people what you do?

 

If you want to position yourself as the go-to person in your industry–to become a brand people look up to, that they know, like and trust–you have to know what makes you different from everyone else doing the exact same thing you do.

 

Your personality, your skills, your history, your world view, those are the things that no one else has that will make you the person everyone suggests when someone needs to hire in your industry.

 

Today, I’m talking to Hillary Weiss about what it takes to go from thinking there’s not much special about how you do things, to building your brand on your unique approach.

 

Hillary Weiss is the creative director, positioning coach, and founder of Statement Piece Studios. She's also the cohost of the cult favorite YouTube marketing talk show Hillary and Margo Yell at Websites (#HAMYAW).

 

Hillary has had her work featured on Business Insider, The Next Web, The Observer, and more. Since 2011, she’s helped thousands of brands all over the world get seen and heard (and make serious cash) through her 1-1 client work, writing, coaching, and videos.

 

Nowadays, she’s on a mission to help more small businesses define their “statement piece”, a.k.a. the bold point of view that makes them radically relevant to their perfect people.

 

Listen to the full episode to hear:

  • Why your business and your brand are not the same thing
  • Why starting with “nah” can unleash creative energy that refines your point of view and leads to perfect fit clients
  • How getting vulnerable will make your positioning stronger
  • Five practical steps to begin refining and building your unique position

 

Learn more about Hillary Weiss:

 

Learn more about Gillian:

]]> No EP 71: 5 Powerful Email Campaigns Online Businesses Should Have 71 71 EP 71: 5 Powerful Email Campaigns Online Businesses Should Have full http://www.blubrry.com/worklessearnmore/76935053/ep-71-5-powerful-email-campaigns-online-businesses-should-have/ https://share.transistor.fm/s/218b5a22

Set them up once and let them work for you.

 

To be able to work less and earn more, you have to figure out how to leverage your time–how to do things once that have an ongoing impact.

 

Sounds like passive income, right? It is. A work-less, earn-more business is one that creates not only ACTIVE income, but passive income as well.

 

With an online business, without the demands of brick and mortar,  you can set up systems to increase your income without having to increase your hours.

 

How?

 

Making more money and scaling your company largely depend on your marketing efforts. Those are the systems designed to attract leads and convert them into paying customers. Those are the systems that generate sales.

 

While marketing platforms and strategies are as diverse as the businesses that use them, email can be one of the most effective ways of taking people from not knowing your company to becoming full-fledged, enthusiastic customers.

 

In today's episode, we'll be discussing five of the most powerful email marketing sequences to use to increase sales for your online business.

 

Listen to the full episode to hear:

  • The five functions an automated email sequence can accomplish for your business
  • Using sequence triggers effectively to reach leads at different points in the sales process
  • Why you should clean your list, when to do it, and how to use tidying up to re-engage subscribers
  • Why you should keep segments simple, if you use them at all

 

Learn more about Gillian:

 

Resources:

]]>

Set them up once and let them work for you.

 

To be able to work less and earn more, you have to figure out how to leverage your time–how to do things once that have an ongoing impact.

 

Sounds like passive income, right? It is. A work-less, earn-more business is one that creates not only ACTIVE income, but passive income as well.

 

With an online business, without the demands of brick and mortar,  you can set up systems to increase your income without having to increase your hours.

 

How?

 

Making more money and scaling your company largely depend on your marketing efforts. Those are the systems designed to attract leads and convert them into paying customers. Those are the systems that generate sales.

 

While marketing platforms and strategies are as diverse as the businesses that use them, email can be one of the most effective ways of taking people from not knowing your company to becoming full-fledged, enthusiastic customers.

 

In today's episode, we'll be discussing five of the most powerful email marketing sequences to use to increase sales for your online business.

 

Listen to the full episode to hear:

  • The five functions an automated email sequence can accomplish for your business
  • Using sequence triggers effectively to reach leads at different points in the sales process
  • Why you should clean your list, when to do it, and how to use tidying up to re-engage subscribers
  • Why you should keep segments simple, if you use them at all

 

Learn more about Gillian:

 

Resources:

]]> Mon, 10 May 2021 03:00:00 -0400 Gillian Perkins Gillian Perkins 2221

Set them up once and let them work for you.

 

To be able to work less and earn more, you have to figure out how to leverage your time–how to do things once that have an ongoing impact.

 

Sounds like passive income, right? It is. A work-less, earn-more business is one that creates not only ACTIVE income, but passive income as well.

 

With an online business, without the demands of brick and mortar,  you can set up systems to increase your income without having to increase your hours.

 

How?

 

Making more money and scaling your company largely depend on your marketing efforts. Those are the systems designed to attract leads and convert them into paying customers. Those are the systems that generate sales.

 

While marketing platforms and strategies are as diverse as the businesses that use them, email can be one of the most effective ways of taking people from not knowing your company to becoming full-fledged, enthusiastic customers.

 

In today's episode, we'll be discussing five of the most powerful email marketing sequences to use to increase sales for your online business.

 

Listen to the full episode to hear:

  • The five functions an automated email sequence can accomplish for your business
  • Using sequence triggers effectively to reach leads at different points in the sales process
  • Why you should clean your list, when to do it, and how to use tidying up to re-engage subscribers
  • Why you should keep segments simple, if you use them at all

 

Learn more about Gillian:

 

Resources:

]]> No EP 70: Instagram Results: How Long Does It Actually Take with Jasmine Star 70 70 EP 70: Instagram Results: How Long Does It Actually Take with Jasmine Star full http://www.blubrry.com/worklessearnmore/76703831/ep-70-instagram-results-how-long-does-it-actually-take-with-jasmine-star/ https://share.transistor.fm/s/f37a89b3

How much time do you spend on Instagram?

 

How much work does it take to really get results?

 

I see the appeal of Instagram. And I see when I do get involved and spend time on, how much engagement I can create. I love how it allows me to talk to my audience and really start to create conversations, but it’s hard to fit into my limited schedule.

 

Today, I’m asking Jasmine Star how much time she really spends on Instagram and other social media platforms, why it’s worth it to her, and what are her secrets for making the biggest impact in a relatively limited amount of time.

 

Jasmine Star is a photographer and business strategist who dropped out of law school and became an internationally recognized creative entrepreneur. She is the founder and CEO of Social Curator and host of the Jasmine Star Show.

 

Jasmine empowers entrepreneurs to build their brand, market on social media and use it to create a life that they love. She’s been featured in Forbes Entrepreneur and Inc. Magazine.

 

Listen to the full episode to hear:

  • How batching content helps Jasmine use multiple social platforms effectively to spread brand awareness
  • Why you should treat your social posts like a physical storefront and greet your customers
  • Where she sees the future of monetization for creators on social platforms
  • Why the most important thing is still to do what you can, how you can

 

Learn more about Jasmine Star:

 

Learn more about Gillian:

]]>

How much time do you spend on Instagram?

 

How much work does it take to really get results?

 

I see the appeal of Instagram. And I see when I do get involved and spend time on, how much engagement I can create. I love how it allows me to talk to my audience and really start to create conversations, but it’s hard to fit into my limited schedule.

 

Today, I’m asking Jasmine Star how much time she really spends on Instagram and other social media platforms, why it’s worth it to her, and what are her secrets for making the biggest impact in a relatively limited amount of time.

 

Jasmine Star is a photographer and business strategist who dropped out of law school and became an internationally recognized creative entrepreneur. She is the founder and CEO of Social Curator and host of the Jasmine Star Show.

 

Jasmine empowers entrepreneurs to build their brand, market on social media and use it to create a life that they love. She’s been featured in Forbes Entrepreneur and Inc. Magazine.

 

Listen to the full episode to hear:

  • How batching content helps Jasmine use multiple social platforms effectively to spread brand awareness
  • Why you should treat your social posts like a physical storefront and greet your customers
  • Where she sees the future of monetization for creators on social platforms
  • Why the most important thing is still to do what you can, how you can

 

Learn more about Jasmine Star:

 

Learn more about Gillian:

]]> Mon, 03 May 2021 03:00:00 -0400 Gillian Perkins Gillian Perkins 1682

How much time do you spend on Instagram?

 

How much work does it take to really get results?

 

I see the appeal of Instagram. And I see when I do get involved and spend time on, how much engagement I can create. I love how it allows me to talk to my audience and really start to create conversations, but it’s hard to fit into my limited schedule.

 

Today, I’m asking Jasmine Star how much time she really spends on Instagram and other social media platforms, why it’s worth it to her, and what are her secrets for making the biggest impact in a relatively limited amount of time.

 

Jasmine Star is a photographer and business strategist who dropped out of law school and became an internationally recognized creative entrepreneur. She is the founder and CEO of Social Curator and host of the Jasmine Star Show.

 

Jasmine empowers entrepreneurs to build their brand, market on social media and use it to create a life that they love. She’s been featured in Forbes Entrepreneur and Inc. Magazine.

 

Listen to the full episode to hear:

  • How batching content helps Jasmine use multiple social platforms effectively to spread brand awareness
  • Why you should treat your social posts like a physical storefront and greet your customers
  • Where she sees the future of monetization for creators on social platforms
  • Why the most important thing is still to do what you can, how you can

 

Learn more about Jasmine Star:

 

Learn more about Gillian:

]]> No EP 69: STOP! Don't Automate Another Thing Until You Listen To This 69 69 EP 69: STOP! Don't Automate Another Thing Until You Listen To This full http://www.blubrry.com/worklessearnmore/76402999/ep-69-stop-dont-automate-another-thing-until-you-listen-to-this/ https://share.transistor.fm/s/ed4a3b59  

Automation saves time, and can help you earn more, but it can also cost you money.

 

In this amazing digital age we live in, most of us are aware that we can have machines, computers, and software programs do a lot of work for us. And for entrepreneurs, who are trying to build successful businesses, that “free” labor is pretty appealing.

 

So, we automate. We look for things that can be done the same way each and every time, and we set up a machine system to do those tasks for us.

 

But sometimes, the soul of the process is lost when we attempt to create an automated process.

 

What happens when we lose the human touch?

 

What gets missed when we trade intentional, strategic decision-making and communication for automated processes?

 

Today, I’ll be talking about the pitfalls of automating too soon and of automating too many of your processes. You’ll hear about the mistakes I made early on in my business and about processes that seem ripe for automation, and what can go wrong when you do it too soon.

 

Listen to the full episode to hear:

  • Conversion statistics that will make you think twice about automating your sales process
  • Why content creation, audience interaction and customer service are key to supporting your dedicated sales process
  • What tasks you should automate before you even think about sales automation
  • How thoughtful delegation can be automation with a human touch

 

Learn more about Gillian:

 

]]>  

Automation saves time, and can help you earn more, but it can also cost you money.

 

In this amazing digital age we live in, most of us are aware that we can have machines, computers, and software programs do a lot of work for us. And for entrepreneurs, who are trying to build successful businesses, that “free” labor is pretty appealing.

 

So, we automate. We look for things that can be done the same way each and every time, and we set up a machine system to do those tasks for us.

 

But sometimes, the soul of the process is lost when we attempt to create an automated process.

 

What happens when we lose the human touch?

 

What gets missed when we trade intentional, strategic decision-making and communication for automated processes?

 

Today, I’ll be talking about the pitfalls of automating too soon and of automating too many of your processes. You’ll hear about the mistakes I made early on in my business and about processes that seem ripe for automation, and what can go wrong when you do it too soon.

 

Listen to the full episode to hear:

  • Conversion statistics that will make you think twice about automating your sales process
  • Why content creation, audience interaction and customer service are key to supporting your dedicated sales process
  • What tasks you should automate before you even think about sales automation
  • How thoughtful delegation can be automation with a human touch

 

Learn more about Gillian:

 

]]> Mon, 26 Apr 2021 03:00:00 -0400 Gillian Perkins Gillian Perkins 1922  

Automation saves time, and can help you earn more, but it can also cost you money.

 

In this amazing digital age we live in, most of us are aware that we can have machines, computers, and software programs do a lot of work for us. And for entrepreneurs, who are trying to build successful businesses, that “free” labor is pretty appealing.

 

So, we automate. We look for things that can be done the same way each and every time, and we set up a machine system to do those tasks for us.

 

But sometimes, the soul of the process is lost when we attempt to create an automated process.

 

What happens when we lose the human touch?

 

What gets missed when we trade intentional, strategic decision-making and communication for automated processes?

 

Today, I’ll be talking about the pitfalls of automating too soon and of automating too many of your processes. You’ll hear about the mistakes I made early on in my business and about processes that seem ripe for automation, and what can go wrong when you do it too soon.

 

Listen to the full episode to hear:

  • Conversion statistics that will make you think twice about automating your sales process
  • Why content creation, audience interaction and customer service are key to supporting your dedicated sales process
  • What tasks you should automate before you even think about sales automation
  • How thoughtful delegation can be automation with a human touch

 

Learn more about Gillian:

 

]]> No EP 68: Social Media Marketing in Just a Few Hours a Week with Strategist, Andréa Jones 68 68 EP 68: Social Media Marketing in Just a Few Hours a Week with Strategist, Andréa Jones full http://www.blubrry.com/worklessearnmore/76176244/ep-68-social-media-marketing-in-just-a-few-hours-a-week-with-strategist-andra-jones/ https://share.transistor.fm/s/776528b3 Confession: Lately, I’ve been feeling BUSY.

 

Not exactly on-brand, right? After all, I’ve built my business on the platform of working LESS -- 20 hours per week or less, to be exact.

 

Now, don’t get me wrong… I’m still on that track. Not that I can really take credit for that; between 4 kids, homeschooling, housekeeping, a little (tiny) bit of exercise, and just trying to keep everyone fed… I never have more than about 4 hours a day to work.

 

But that doesn’t stop me from writing a longer to-do list. And then having an anxiety attack because I’m feeling overwhelmed and behind.

 

#yesimhumantoo

 

I’ve been taking steps to improve this situation -- starting with just getting real with myself about how much time I actually have available to work each day, and ruthlessly chopping down my to-do list to fit.

 

But with a marketing-centric, digital content business like I run, there’s only so much I can delegate, outsource, and automate. At the end of the day, it’s my face on everything and I have to show up to talk to the camera, record the courses, and write the words.

 

So, when Andréa Jones was suggested as a potential guest on the show, I jumped at the chance to talk to her!

 

Andréa is a social media strategist who specializes in how to get results with less effort – girl after my own heart! – and the host of the Savvy Social Podcast.

 

I invited her onto the show because, not only is she an expert at using social media strategies to grow online business and impact the world, but she does so with a focus on simple strategies that give the biggest results with the least effort

 

She has some really counter-intuitive strategies… including posting LESS for more impact.

 

Listen to the full episode to hear:

  • What's the first thing an online business owner should consider when it comes to creating a simple, yet effective social media strategy
  • The best tips for creating a social media strategy that gets the biggest "bang for your buck"
  • Some common roadblocks to creating share-worthy social media content
  • And what to do if you truly don't enjoy creating content for social media (but you know you need to in order to grow your business).

 

Learn more about Andréa Jones:

 

Learn more about Gillian:

 

]]> Confession: Lately, I’ve been feeling BUSY.

 

Not exactly on-brand, right? After all, I’ve built my business on the platform of working LESS -- 20 hours per week or less, to be exact.

 

Now, don’t get me wrong… I’m still on that track. Not that I can really take credit for that; between 4 kids, homeschooling, housekeeping, a little (tiny) bit of exercise, and just trying to keep everyone fed… I never have more than about 4 hours a day to work.

 

But that doesn’t stop me from writing a longer to-do list. And then having an anxiety attack because I’m feeling overwhelmed and behind.

 

#yesimhumantoo

 

I’ve been taking steps to improve this situation -- starting with just getting real with myself about how much time I actually have available to work each day, and ruthlessly chopping down my to-do list to fit.

 

But with a marketing-centric, digital content business like I run, there’s only so much I can delegate, outsource, and automate. At the end of the day, it’s my face on everything and I have to show up to talk to the camera, record the courses, and write the words.

 

So, when Andréa Jones was suggested as a potential guest on the show, I jumped at the chance to talk to her!

 

Andréa is a social media strategist who specializes in how to get results with less effort – girl after my own heart! – and the host of the Savvy Social Podcast.

 

I invited her onto the show because, not only is she an expert at using social media strategies to grow online business and impact the world, but she does so with a focus on simple strategies that give the biggest results with the least effort

 

She has some really counter-intuitive strategies… including posting LESS for more impact.

 

Listen to the full episode to hear:

  • What's the first thing an online business owner should consider when it comes to creating a simple, yet effective social media strategy
  • The best tips for creating a social media strategy that gets the biggest "bang for your buck"
  • Some common roadblocks to creating share-worthy social media content
  • And what to do if you truly don't enjoy creating content for social media (but you know you need to in order to grow your business).

 

Learn more about Andréa Jones:

 

Learn more about Gillian:

 

]]> Mon, 19 Apr 2021 03:00:00 -0400 Gillian Perkins Gillian Perkins 2743 Confession: Lately, I’ve been feeling BUSY.

 

Not exactly on-brand, right? After all, I’ve built my business on the platform of working LESS -- 20 hours per week or less, to be exact.

 

Now, don’t get me wrong… I’m still on that track. Not that I can really take credit for that; between 4 kids, homeschooling, housekeeping, a little (tiny) bit of exercise, and just trying to keep everyone fed… I never have more than about 4 hours a day to work.

 

But that doesn’t stop me from writing a longer to-do list. And then having an anxiety attack because I’m feeling overwhelmed and behind.

 

#yesimhumantoo

 

I’ve been taking steps to improve this situation -- starting with just getting real with myself about how much time I actually have available to work each day, and ruthlessly chopping down my to-do list to fit.

 

But with a marketing-centric, digital content business like I run, there’s only so much I can delegate, outsource, and automate. At the end of the day, it’s my face on everything and I have to show up to talk to the camera, record the courses, and write the words.

 

So, when Andréa Jones was suggested as a potential guest on the show, I jumped at the chance to talk to her!

 

Andréa is a social media strategist who specializes in how to get results with less effort – girl after my own heart! – and the host of the Savvy Social Podcast.

 

I invited her onto the show because, not only is she an expert at using social media strategies to grow online business and impact the world, but she does so with a focus on simple strategies that give the biggest results with the least effort

 

She has some really counter-intuitive strategies… including posting LESS for more impact.

 

Listen to the full episode to hear:

  • What's the first thing an online business owner should consider when it comes to creating a simple, yet effective social media strategy
  • The best tips for creating a social media strategy that gets the biggest "bang for your buck"
  • Some common roadblocks to creating share-worthy social media content
  • And what to do if you truly don't enjoy creating content for social media (but you know you need to in order to grow your business).

 

Learn more about Andréa Jones:

 

Learn more about Gillian:

 

]]> No EP 67: How to Write an Email Welcome Sequence 67 67 EP 67: How to Write an Email Welcome Sequence full http://www.blubrry.com/worklessearnmore/75899433/ep-67-how-to-write-an-email-welcome-sequence/ https://share.transistor.fm/s/2b446987 I don't think I was 5 minutes into learning about online business before I started hearing how important it was to "grow your list."

 

It seemed like everyone was talking about how important it was to collect email addresses, and how valuable of an asset a big list is.

 

So, naturally, I got to work.

 

Only to find out how difficult it is to "grow your list."

 

After I'd signed up my husband, school friends, and a few random people I'd met in FB groups, I hit a wall. It was literal years before I started seeing real progress.

 

And you know what made this even more frustrating? The people who DID join my list didn't buy anything.

 

So there I was, working my tail off to try to "grow my list," spending real money on my email marketing software, and not seeing any real returns.

 

What was I doing wrong??

 

Almost everything, it turned out.

 

And, starting with the very first thing: the first impression people got after signing up for my newsletter.

 

In today's episode, I'll be explaining how YOU can write an email welcome sequence that will make a great first impression, start building a strong relationship with your new subscribers, and lead them to purchase your product.

 

Listen to the full episode to hear:

  • How to create an email welcome sequence — a series of emails that gets sent to each new subscriber right after they sign up
  • The basic schedule to use for these emails
  • What to say in each of these emails
  • And answers to some common questions about email welcome sequences

 

Learn more about Gillian:

 

]]> I don't think I was 5 minutes into learning about online business before I started hearing how important it was to "grow your list."

 

It seemed like everyone was talking about how important it was to collect email addresses, and how valuable of an asset a big list is.

 

So, naturally, I got to work.

 

Only to find out how difficult it is to "grow your list."

 

After I'd signed up my husband, school friends, and a few random people I'd met in FB groups, I hit a wall. It was literal years before I started seeing real progress.

 

And you know what made this even more frustrating? The people who DID join my list didn't buy anything.

 

So there I was, working my tail off to try to "grow my list," spending real money on my email marketing software, and not seeing any real returns.

 

What was I doing wrong??

 

Almost everything, it turned out.

 

And, starting with the very first thing: the first impression people got after signing up for my newsletter.

 

In today's episode, I'll be explaining how YOU can write an email welcome sequence that will make a great first impression, start building a strong relationship with your new subscribers, and lead them to purchase your product.

 

Listen to the full episode to hear:

  • How to create an email welcome sequence — a series of emails that gets sent to each new subscriber right after they sign up
  • The basic schedule to use for these emails
  • What to say in each of these emails
  • And answers to some common questions about email welcome sequences

 

Learn more about Gillian:

 

]]> Mon, 12 Apr 2021 03:00:00 -0400 Gillian Perkins Gillian Perkins 2543 I don't think I was 5 minutes into learning about online business before I started hearing how important it was to "grow your list."

 

It seemed like everyone was talking about how important it was to collect email addresses, and how valuable of an asset a big list is.

 

So, naturally, I got to work.

 

Only to find out how difficult it is to "grow your list."

 

After I'd signed up my husband, school friends, and a few random people I'd met in FB groups, I hit a wall. It was literal years before I started seeing real progress.

 

And you know what made this even more frustrating? The people who DID join my list didn't buy anything.

 

So there I was, working my tail off to try to "grow my list," spending real money on my email marketing software, and not seeing any real returns.

 

What was I doing wrong??

 

Almost everything, it turned out.

 

And, starting with the very first thing: the first impression people got after signing up for my newsletter.

 

In today's episode, I'll be explaining how YOU can write an email welcome sequence that will make a great first impression, start building a strong relationship with your new subscribers, and lead them to purchase your product.

 

Listen to the full episode to hear:

  • How to create an email welcome sequence — a series of emails that gets sent to each new subscriber right after they sign up
  • The basic schedule to use for these emails
  • What to say in each of these emails
  • And answers to some common questions about email welcome sequences

 

Learn more about Gillian:

 

]]> No EP 66: Be YOU + Be POPULAR? (with Margo Aaron) 66 66 EP 66: Be YOU + Be POPULAR? (with Margo Aaron) full http://www.blubrry.com/worklessearnmore/75384277/ep-66-be-you-be-popular-with-margo-aaron/ https://share.transistor.fm/s/1f2f3e48 Do you follow anyone online who seems to be 100% unashamedly THEMSELF and everyone seems to love them?

 

It kinda makes you wonder (or at least, it makes me wonder): is this person just unusually charismatic -- and they know it -- or can anyone be that attractive if they’re that confident?

 

Margo Aaron falls into this category for me. I stumbled upon her work about a year ago and felt like everything she wrote hit a chord with my soul.

 

Needless to say, I subscribed immediately. And have read nearly everything she’s sent me since.

 

Now, I’ve got some questions for Margo. Like…

  • Does she somehow know that what she’s writing will hit home?
  • Is she really as “authentic” as she seems? …or is it all a carefully planned marketing effort?
  • What’s her best advice for being “yourself” and also writing words that other people will love? (And for all of us entrepreneurs… words that sell our products?)

 

Basically, what I want to know is: how can we both be ourselves AND be popular?

 

If that’s possible, then today we’re going to find out, because I convinced Margo to come on the podcast and let me interrogate interview her.

 

Listen to the full episode to hear:

  • Why the best copy doesn't come from your imagination, it comes from talking to people
  • How Margo uses boundaries to show up authentically as herself in EVERYTHING she does
  • Why marketing and selling is simply the art and science of getting people to care
  • How Margo uses data to draw conclusions about what she should create
  • Margo’s best advice if you don't have an audience to listen to

 

Learn more about Margo Aaron:

 

Learn more about Gillian:

 

Episode Mentions

 

 

]]> Do you follow anyone online who seems to be 100% unashamedly THEMSELF and everyone seems to love them?

 

It kinda makes you wonder (or at least, it makes me wonder): is this person just unusually charismatic -- and they know it -- or can anyone be that attractive if they’re that confident?

 

Margo Aaron falls into this category for me. I stumbled upon her work about a year ago and felt like everything she wrote hit a chord with my soul.

 

Needless to say, I subscribed immediately. And have read nearly everything she’s sent me since.

 

Now, I’ve got some questions for Margo. Like…

  • Does she somehow know that what she’s writing will hit home?
  • Is she really as “authentic” as she seems? …or is it all a carefully planned marketing effort?
  • What’s her best advice for being “yourself” and also writing words that other people will love? (And for all of us entrepreneurs… words that sell our products?)

 

Basically, what I want to know is: how can we both be ourselves AND be popular?

 

If that’s possible, then today we’re going to find out, because I convinced Margo to come on the podcast and let me interrogate interview her.

 

Listen to the full episode to hear:

  • Why the best copy doesn't come from your imagination, it comes from talking to people
  • How Margo uses boundaries to show up authentically as herself in EVERYTHING she does
  • Why marketing and selling is simply the art and science of getting people to care
  • How Margo uses data to draw conclusions about what she should create
  • Margo’s best advice if you don't have an audience to listen to

 

Learn more about Margo Aaron:

 

Learn more about Gillian:

 

Episode Mentions

 

 

]]> Mon, 05 Apr 2021 03:00:00 -0400 Gillian Perkins Gillian Perkins 2918 Do you follow anyone online who seems to be 100% unashamedly THEMSELF and everyone seems to love them?

 

It kinda makes you wonder (or at least, it makes me wonder): is this person just unusually charismatic -- and they know it -- or can anyone be that attractive if they’re that confident?

 

Margo Aaron falls into this category for me. I stumbled upon her work about a year ago and felt like everything she wrote hit a chord with my soul.

 

Needless to say, I subscribed immediately. And have read nearly everything she’s sent me since.

 

Now, I’ve got some questions for Margo. Like…

  • Does she somehow know that what she’s writing will hit home?
  • Is she really as “authentic” as she seems? …or is it all a carefully planned marketing effort?
  • What’s her best advice for being “yourself” and also writing words that other people will love? (And for all of us entrepreneurs… words that sell our products?)

 

Basically, what I want to know is: how can we both be ourselves AND be popular?

 

If that’s possible, then today we’re going to find out, because I convinced Margo to come on the podcast and let me interrogate interview her.

 

Listen to the full episode to hear:

  • Why the best copy doesn't come from your imagination, it comes from talking to people
  • How Margo uses boundaries to show up authentically as herself in EVERYTHING she does
  • Why marketing and selling is simply the art and science of getting people to care
  • How Margo uses data to draw conclusions about what she should create
  • Margo’s best advice if you don't have an audience to listen to

 

Learn more about Margo Aaron:

 

Learn more about Gillian:

 

Episode Mentions

 

 

]]> No EP 65: Exactly What to Work on to Move Your Business Forward to the Next Stage of Growth with Michelle Warner 65 65 EP 65: Exactly What to Work on to Move Your Business Forward to the Next Stage of Growth with Michelle Warner full http://www.blubrry.com/worklessearnmore/75330451/ep-65-exactly-what-to-work-on-to-move-your-business-forward-to-the-next-stage-of-growth-with-michelle-warner/ https://share.transistor.fm/s/4d8400f0 What’s the best thing for you to work on right now to move your business forward?

 

Well, to answer that question, start with this one: What stage of growth is your business in?

 

Confused? You’re not alone.

 

Quite possibly, you don’t know, because… nobody told you what your options are. Nobody broke down the stages of growth and gave you the big-picture for building a successful business.

 

Not your fault at all, but worth changing! Understanding where your business is in its growth makes it easy to know what your top priority (AKA the work that will actually move the needle) should be.

 

This week, on the podcast, I interviewed business designer Michelle Warner. Michelle has an MBA from a top business school, and years of practical experience working with small business owners to strategically grow their companies.

 

In the episode, Michelle walks us through the 5 stages of small business growth (don’t worry, they’re easily understandable!), how to know which one YOU are in right now, and what that means you should focus on to GROW fast and strong.

 

She also shares exactly what you need to do to move forward to the next stage from where you’re at right now.

 

If you want to get clarity on exactly what you should be working on right now to build your business, then this episode is a must-listen.

 

This interview is an eye-opener for sure. Don’t miss it!

 

Listen to the full episode to hear:

  • How to figure out what you should work on next that will make the biggest impact on your business
  • The five stages of growth in business and how to define them
  • What stage the most significant part of initial product development happens
  • How to know when you’re ready to move out of one stage and into the next
  • When you might need to go back a stage (and what to look for)

 

Learn more about Michelle Warner:

 

Learn more about Gillian:

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]]> What’s the best thing for you to work on right now to move your business forward?

 

Well, to answer that question, start with this one: What stage of growth is your business in?

 

Confused? You’re not alone.

 

Quite possibly, you don’t know, because… nobody told you what your options are. Nobody broke down the stages of growth and gave you the big-picture for building a successful business.

 

Not your fault at all, but worth changing! Understanding where your business is in its growth makes it easy to know what your top priority (AKA the work that will actually move the needle) should be.

 

This week, on the podcast, I interviewed business designer Michelle Warner. Michelle has an MBA from a top business school, and years of practical experience working with small business owners to strategically grow their companies.

 

In the episode, Michelle walks us through the 5 stages of small business growth (don’t worry, they’re easily understandable!), how to know which one YOU are in right now, and what that means you should focus on to GROW fast and strong.

 

She also shares exactly what you need to do to move forward to the next stage from where you’re at right now.

 

If you want to get clarity on exactly what you should be working on right now to build your business, then this episode is a must-listen.

 

This interview is an eye-opener for sure. Don’t miss it!

 

Listen to the full episode to hear:

  • How to figure out what you should work on next that will make the biggest impact on your business
  • The five stages of growth in business and how to define them
  • What stage the most significant part of initial product development happens
  • How to know when you’re ready to move out of one stage and into the next
  • When you might need to go back a stage (and what to look for)

 

Learn more about Michelle Warner:

 

Learn more about Gillian:

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]]> Mon, 29 Mar 2021 03:00:00 -0400 Gillian Perkins Gillian Perkins 2011 What’s the best thing for you to work on right now to move your business forward?

 

Well, to answer that question, start with this one: What stage of growth is your business in?

 

Confused? You’re not alone.

 

Quite possibly, you don’t know, because… nobody told you what your options are. Nobody broke down the stages of growth and gave you the big-picture for building a successful business.

 

Not your fault at all, but worth changing! Understanding where your business is in its growth makes it easy to know what your top priority (AKA the work that will actually move the needle) should be.

 

This week, on the podcast, I interviewed business designer Michelle Warner. Michelle has an MBA from a top business school, and years of practical experience working with small business owners to strategically grow their companies.

 

In the episode, Michelle walks us through the 5 stages of small business growth (don’t worry, they’re easily understandable!), how to know which one YOU are in right now, and what that means you should focus on to GROW fast and strong.

 

She also shares exactly what you need to do to move forward to the next stage from where you’re at right now.

 

If you want to get clarity on exactly what you should be working on right now to build your business, then this episode is a must-listen.

 

This interview is an eye-opener for sure. Don’t miss it!

 

Listen to the full episode to hear:

  • How to figure out what you should work on next that will make the biggest impact on your business
  • The five stages of growth in business and how to define them
  • What stage the most significant part of initial product development happens
  • How to know when you’re ready to move out of one stage and into the next
  • When you might need to go back a stage (and what to look for)

 

Learn more about Michelle Warner:

 

Learn more about Gillian:

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]]> No EP 64: Do You Need a Brand Story? (with Dallin Nead) 64 64 EP 64: Do You Need a Brand Story? (with Dallin Nead) full http://www.blubrry.com/worklessearnmore/75048220/ep-64-do-you-need-a-brand-story-with-dallin-nead/ https://share.transistor.fm/s/8dfbdea8  

It's tough to explain something if you don't really understand it yourself.

 

I'm sure you wouldn't try to teach someone how to rewire their computer, bake the perfect soufflé, or correctly identify a genuine Picasso... unless you happen to have the necessary knowledge. :)

 

But that doesn't seem to stop anyone from trying to explain why someone should purchase a particular product... even if they have no idea why.

 

 

Who are these people? Entrepreneurs like us! We have great ideas and products that we want to share with the world.

 

So... we ask people to buy them and try to explain reasons they should.

 

But, too often, those reasons seriously miss the mark.

 

How can we solve this problem? How can we explain our product in a way that makes sense and helps people understand what it can do for them?

 

That’s what you’ll learn from today’s podcast!

 

My guest this week is Dallin Nead, a visionary marketer, brand builder, and messaging expert who has taught thousands how to grow their businesses using the Content Supply™ method.

 

And now, he's sharing that method with us.

 

In the episode, you'll learn how to create a simple brand story that helps people understand exactly WHY they should buy your product.

 

And that's the #1 thing that will increase your sales.

 

Listen to the full episode to hear:

  • What exactly a brand story is and why we need one
  • How a brand story helps us market our businesses
  • A simple way to create a brand message that you can use no matter who you’re talking to (and why starting with the end in mind is key)

 

Learn more about Dallin Nead:

 

Learn more about Gillian:

 

]]>  

It's tough to explain something if you don't really understand it yourself.

 

I'm sure you wouldn't try to teach someone how to rewire their computer, bake the perfect soufflé, or correctly identify a genuine Picasso... unless you happen to have the necessary knowledge. :)

 

But that doesn't seem to stop anyone from trying to explain why someone should purchase a particular product... even if they have no idea why.

 

 

Who are these people? Entrepreneurs like us! We have great ideas and products that we want to share with the world.

 

So... we ask people to buy them and try to explain reasons they should.

 

But, too often, those reasons seriously miss the mark.

 

How can we solve this problem? How can we explain our product in a way that makes sense and helps people understand what it can do for them?

 

That’s what you’ll learn from today’s podcast!

 

My guest this week is Dallin Nead, a visionary marketer, brand builder, and messaging expert who has taught thousands how to grow their businesses using the Content Supply™ method.

 

And now, he's sharing that method with us.

 

In the episode, you'll learn how to create a simple brand story that helps people understand exactly WHY they should buy your product.

 

And that's the #1 thing that will increase your sales.

 

Listen to the full episode to hear:

  • What exactly a brand story is and why we need one
  • How a brand story helps us market our businesses
  • A simple way to create a brand message that you can use no matter who you’re talking to (and why starting with the end in mind is key)

 

Learn more about Dallin Nead:

 

Learn more about Gillian:

 

]]> Mon, 22 Mar 2021 03:00:00 -0400 Gillian Perkins Gillian Perkins 2809  

It's tough to explain something if you don't really understand it yourself.

 

I'm sure you wouldn't try to teach someone how to rewire their computer, bake the perfect soufflé, or correctly identify a genuine Picasso... unless you happen to have the necessary knowledge. :)

 

But that doesn't seem to stop anyone from trying to explain why someone should purchase a particular product... even if they have no idea why.

 

 

Who are these people? Entrepreneurs like us! We have great ideas and products that we want to share with the world.

 

So... we ask people to buy them and try to explain reasons they should.

 

But, too often, those reasons seriously miss the mark.

 

How can we solve this problem? How can we explain our product in a way that makes sense and helps people understand what it can do for them?

 

That’s what you’ll learn from today’s podcast!

 

My guest this week is Dallin Nead, a visionary marketer, brand builder, and messaging expert who has taught thousands how to grow their businesses using the Content Supply™ method.

 

And now, he's sharing that method with us.

 

In the episode, you'll learn how to create a simple brand story that helps people understand exactly WHY they should buy your product.

 

And that's the #1 thing that will increase your sales.

 

Listen to the full episode to hear:

  • What exactly a brand story is and why we need one
  • How a brand story helps us market our businesses
  • A simple way to create a brand message that you can use no matter who you’re talking to (and why starting with the end in mind is key)

 

Learn more about Dallin Nead:

 

Learn more about Gillian:

 

]]> No EP 63: Get VISIBLE and Grow Your Brand Online 63 63 EP 63: Get VISIBLE and Grow Your Brand Online full http://www.blubrry.com/worklessearnmore/74776530/ep-63-get-visible-and-grow-your-brand-online/ https://share.transistor.fm/s/006baadb “This is it. I’ve figured it out. I know exactly what I need to do now,” I told my husband one day in the fall of 2016.

 

I’d just returned from a women’s business conference in San Diego. It was the first “big” event I’d attended, and I’d learned a lot.

 

Including, as it happened, the “missing piece” I needed to finally start making money with my online business.

 

My puzzle seemed so complete, in fact, that for the next few weeks I struggled to feel motivated to work on my business at all. There was no more mystery to it. No more curiosity driving me forward.

 

Once I got over that, though, I took my business from earning $0 to over $10K/month in just 18 months.

 

Sometimes there really are secrets to success…

 

In this week’s podcast episode, I teach YOU this missing puzzle piece: what it was, why it mattered so much, and how I found and fitted it into my business puzzle to get the results I did.

 

If you’re wondering why you’re struggling to grow and get the results you’re looking for, this episode is for you.

 

Hope this lesson has as much impact on YOU as it did on me a few years ago. <3

 

Listen to the full episode to hear:

  • How I started working 20 hours a week and making next to money at all to making $10K every MONTH
  • Why getting visible to your target audience will dictate where and what platforms you should show up on
  • Why YouTube was my key to getting visible—BUT there are plenty of other ways for YOU to get visible with your audience like using Pinterest
  • Why Pinterest is one of the ways you can get visibility that has the least barriers to entry
  • How podcasts play a huge role in visibility and growing your audience

 

Resources mentioned in this episode:

 

Learn more about Gillian:

 

]]> “This is it. I’ve figured it out. I know exactly what I need to do now,” I told my husband one day in the fall of 2016.

 

I’d just returned from a women’s business conference in San Diego. It was the first “big” event I’d attended, and I’d learned a lot.

 

Including, as it happened, the “missing piece” I needed to finally start making money with my online business.

 

My puzzle seemed so complete, in fact, that for the next few weeks I struggled to feel motivated to work on my business at all. There was no more mystery to it. No more curiosity driving me forward.

 

Once I got over that, though, I took my business from earning $0 to over $10K/month in just 18 months.

 

Sometimes there really are secrets to success…

 

In this week’s podcast episode, I teach YOU this missing puzzle piece: what it was, why it mattered so much, and how I found and fitted it into my business puzzle to get the results I did.

 

If you’re wondering why you’re struggling to grow and get the results you’re looking for, this episode is for you.

 

Hope this lesson has as much impact on YOU as it did on me a few years ago. <3

 

Listen to the full episode to hear:

  • How I started working 20 hours a week and making next to money at all to making $10K every MONTH
  • Why getting visible to your target audience will dictate where and what platforms you should show up on
  • Why YouTube was my key to getting visible—BUT there are plenty of other ways for YOU to get visible with your audience like using Pinterest
  • Why Pinterest is one of the ways you can get visibility that has the least barriers to entry
  • How podcasts play a huge role in visibility and growing your audience

 

Resources mentioned in this episode:

 

Learn more about Gillian:

 

]]> Mon, 15 Mar 2021 03:00:00 -0400 Gillian Perkins Gillian Perkins 2470 “This is it. I’ve figured it out. I know exactly what I need to do now,” I told my husband one day in the fall of 2016.

 

I’d just returned from a women’s business conference in San Diego. It was the first “big” event I’d attended, and I’d learned a lot.

 

Including, as it happened, the “missing piece” I needed to finally start making money with my online business.

 

My puzzle seemed so complete, in fact, that for the next few weeks I struggled to feel motivated to work on my business at all. There was no more mystery to it. No more curiosity driving me forward.

 

Once I got over that, though, I took my business from earning $0 to over $10K/month in just 18 months.

 

Sometimes there really are secrets to success…

 

In this week’s podcast episode, I teach YOU this missing puzzle piece: what it was, why it mattered so much, and how I found and fitted it into my business puzzle to get the results I did.

 

If you’re wondering why you’re struggling to grow and get the results you’re looking for, this episode is for you.

 

Hope this lesson has as much impact on YOU as it did on me a few years ago. <3

 

Listen to the full episode to hear:

  • How I started working 20 hours a week and making next to money at all to making $10K every MONTH
  • Why getting visible to your target audience will dictate where and what platforms you should show up on
  • Why YouTube was my key to getting visible—BUT there are plenty of other ways for YOU to get visible with your audience like using Pinterest
  • Why Pinterest is one of the ways you can get visibility that has the least barriers to entry
  • How podcasts play a huge role in visibility and growing your audience

 

Resources mentioned in this episode:

 

Learn more about Gillian:

 

]]> No EP 62: Instagram Secrets to ATTRACT & ENGAGE with Kat Gaskin 62 62 EP 62: Instagram Secrets to ATTRACT & ENGAGE with Kat Gaskin full http://www.blubrry.com/worklessearnmore/74564636/ep-62-instagram-secrets-to-attract-engage-with-kat-gaskin/ https://share.transistor.fm/s/29dd7bfa  

If you’re trying to grow your audience on social media, then you KNOW that there’s one thing that matters more than just about anything else…

 

Engagement.

 

It doesn’t matter what platform you’re on, the algorithm cares about the same thing: how much people engage -- or don’t -- with your content.

 

More engagement means people are paying more attention to your posts (good!) and the algorithm rewards that with more reach (good as well!). And that then results in more followers.

 

The GOOD news is that more people see your “best” posts.

 

The BAD news is… even if you’re sharing something valuable, important, and potentially impactful… if people don’t actively engage then your results will be lackluster (to put it gently).

 

Engagement. It’s the name of the game.

 

The big question is… how do you get more of it??

 

Well, that’s where my friend Kat Gaskin comes in.

 

She’s known around the internet as “The Content Planner,” because that’s what she helps entrepreneurs do: plan their social media content.

 

But when I reached out to her about coming on the podcast, there was something a little different I wanted to talk to her about:

 

HOW has she built such an incredibly engaged community of raving fans??

 

‘Cause Kat doesn’t just have followers on Instagram.

 

Nope. Her audience is full of the hard-core, ride-or-die type.

 

And I wanted to know how she’d done it.

 

You’re welcome. ;)

 

Listen to the full episode to hear:

  • How Kat developed an irresistible physical product and personal brand on Instagram—with 52K followers and counting
  • Why Kat recommends picking only two social media platforms and her hashtag strategy for getting content in front of different audiences
  • The struggles Kat went through with content planning—and why she developed the Content Planner to make it 100% easier to create content
  • Why focusing on who her customer is becoming rather than focusing just on solving a problem creates an amazingly engaged fan base
  • The four recurring content pillars that Kat uses to engage her Instagram followers (and teaches to all her students)

 

Learn more about Kat Gaskin:

 

Learn more about Gillian:

 

]]>  

If you’re trying to grow your audience on social media, then you KNOW that there’s one thing that matters more than just about anything else…

 

Engagement.

 

It doesn’t matter what platform you’re on, the algorithm cares about the same thing: how much people engage -- or don’t -- with your content.

 

More engagement means people are paying more attention to your posts (good!) and the algorithm rewards that with more reach (good as well!). And that then results in more followers.

 

The GOOD news is that more people see your “best” posts.

 

The BAD news is… even if you’re sharing something valuable, important, and potentially impactful… if people don’t actively engage then your results will be lackluster (to put it gently).

 

Engagement. It’s the name of the game.

 

The big question is… how do you get more of it??

 

Well, that’s where my friend Kat Gaskin comes in.

 

She’s known around the internet as “The Content Planner,” because that’s what she helps entrepreneurs do: plan their social media content.

 

But when I reached out to her about coming on the podcast, there was something a little different I wanted to talk to her about:

 

HOW has she built such an incredibly engaged community of raving fans??

 

‘Cause Kat doesn’t just have followers on Instagram.

 

Nope. Her audience is full of the hard-core, ride-or-die type.

 

And I wanted to know how she’d done it.

 

You’re welcome. ;)

 

Listen to the full episode to hear:

  • How Kat developed an irresistible physical product and personal brand on Instagram—with 52K followers and counting
  • Why Kat recommends picking only two social media platforms and her hashtag strategy for getting content in front of different audiences
  • The struggles Kat went through with content planning—and why she developed the Content Planner to make it 100% easier to create content
  • Why focusing on who her customer is becoming rather than focusing just on solving a problem creates an amazingly engaged fan base
  • The four recurring content pillars that Kat uses to engage her Instagram followers (and teaches to all her students)

 

Learn more about Kat Gaskin:

 

Learn more about Gillian:

 

]]> Mon, 08 Mar 2021 03:00:00 -0500 Gillian Perkins Gillian Perkins 2528  

If you’re trying to grow your audience on social media, then you KNOW that there’s one thing that matters more than just about anything else…

 

Engagement.

 

It doesn’t matter what platform you’re on, the algorithm cares about the same thing: how much people engage -- or don’t -- with your content.

 

More engagement means people are paying more attention to your posts (good!) and the algorithm rewards that with more reach (good as well!). And that then results in more followers.

 

The GOOD news is that more people see your “best” posts.

 

The BAD news is… even if you’re sharing something valuable, important, and potentially impactful… if people don’t actively engage then your results will be lackluster (to put it gently).

 

Engagement. It’s the name of the game.

 

The big question is… how do you get more of it??

 

Well, that’s where my friend Kat Gaskin comes in.

 

She’s known around the internet as “The Content Planner,” because that’s what she helps entrepreneurs do: plan their social media content.

 

But when I reached out to her about coming on the podcast, there was something a little different I wanted to talk to her about:

 

HOW has she built such an incredibly engaged community of raving fans??

 

‘Cause Kat doesn’t just have followers on Instagram.

 

Nope. Her audience is full of the hard-core, ride-or-die type.

 

And I wanted to know how she’d done it.

 

You’re welcome. ;)

 

Listen to the full episode to hear:

  • How Kat developed an irresistible physical product and personal brand on Instagram—with 52K followers and counting
  • Why Kat recommends picking only two social media platforms and her hashtag strategy for getting content in front of different audiences
  • The struggles Kat went through with content planning—and why she developed the Content Planner to make it 100% easier to create content
  • Why focusing on who her customer is becoming rather than focusing just on solving a problem creates an amazingly engaged fan base
  • The four recurring content pillars that Kat uses to engage her Instagram followers (and teaches to all her students)

 

Learn more about Kat Gaskin:

 

Learn more about Gillian:

 

]]> No EP 61: What Should YOUR Next Step Be? 61 61 EP 61: What Should YOUR Next Step Be? full http://www.blubrry.com/worklessearnmore/74295972/ep-61-what-should-your-next-step-be/ https://share.transistor.fm/s/479b1f02 First off, isn’t it so cool that we live at a time when information is so readily available?

 

The answer is out there to any question you might have… and it’s probably even just a Google search away!

 

But with more content created every day than you could ever possibly consume, this abundance of information can also be… overwhelming.

 

Information overload is real. And it can really hold you back.

 

You’re trying to build your business, but there are millions of articles, podcasts, and courses all giving you different [conflicting!] advice.

 

How can you possibly decide which advice to take or what’s your best next step?

 

If you’ve ever struggled with this, I can relate. And… I can also help.

 

Turns out, there’s a framework for exactly this. A simple, 2-step process for figuring exactly which aspect of your business you should work on next in order to reach the next level of growth… and I’m going to walk you through everything in this episode.

 

Listen to the full episode to hear:

  • I walk you through the exact process of this helpful process so that you can figure out exactly what’s the weakest area of your business and decide what your next step should be
  • How to use what you learned from the framework to be able to use your time and use your resources as efficiently as possible and make the biggest progress and reach the biggest results with your business
  • Identifying where you’re struggling the most—or your weakest link—and what to do about it

 

Learn more about Gillian:

 

]]> First off, isn’t it so cool that we live at a time when information is so readily available?

 

The answer is out there to any question you might have… and it’s probably even just a Google search away!

 

But with more content created every day than you could ever possibly consume, this abundance of information can also be… overwhelming.

 

Information overload is real. And it can really hold you back.

 

You’re trying to build your business, but there are millions of articles, podcasts, and courses all giving you different [conflicting!] advice.

 

How can you possibly decide which advice to take or what’s your best next step?

 

If you’ve ever struggled with this, I can relate. And… I can also help.

 

Turns out, there’s a framework for exactly this. A simple, 2-step process for figuring exactly which aspect of your business you should work on next in order to reach the next level of growth… and I’m going to walk you through everything in this episode.

 

Listen to the full episode to hear:

  • I walk you through the exact process of this helpful process so that you can figure out exactly what’s the weakest area of your business and decide what your next step should be
  • How to use what you learned from the framework to be able to use your time and use your resources as efficiently as possible and make the biggest progress and reach the biggest results with your business
  • Identifying where you’re struggling the most—or your weakest link—and what to do about it

 

Learn more about Gillian:

 

]]> Mon, 01 Mar 2021 03:00:00 -0500 Gillian Perkins Gillian Perkins 1579 First off, isn’t it so cool that we live at a time when information is so readily available?

 

The answer is out there to any question you might have… and it’s probably even just a Google search away!

 

But with more content created every day than you could ever possibly consume, this abundance of information can also be… overwhelming.

 

Information overload is real. And it can really hold you back.

 

You’re trying to build your business, but there are millions of articles, podcasts, and courses all giving you different [conflicting!] advice.

 

How can you possibly decide which advice to take or what’s your best next step?

 

If you’ve ever struggled with this, I can relate. And… I can also help.

 

Turns out, there’s a framework for exactly this. A simple, 2-step process for figuring exactly which aspect of your business you should work on next in order to reach the next level of growth… and I’m going to walk you through everything in this episode.

 

Listen to the full episode to hear:

  • I walk you through the exact process of this helpful process so that you can figure out exactly what’s the weakest area of your business and decide what your next step should be
  • How to use what you learned from the framework to be able to use your time and use your resources as efficiently as possible and make the biggest progress and reach the biggest results with your business
  • Identifying where you’re struggling the most—or your weakest link—and what to do about it

 

Learn more about Gillian:

 

]]> No EP 60: Easy Bookkeeping Practices to Set You Up for Longterm Success with Mark Butler 60 60 EP 60: Easy Bookkeeping Practices to Set You Up for Longterm Success with Mark Butler full http://www.blubrry.com/worklessearnmore/73992144/ep-60-easy-bookkeeping-practices-to-set-you-up-for-longterm-success-with-mark-butler/ https://share.transistor.fm/s/7c59dd11 One of the toughest parts about being “young and broke” is not having the money to do some of the responsible things you know you should be doing. Stuff like:

  • buying (and eating) healthy food
  • regular maintenance on your car
  • extra insurance
  • regular dental exams
  • hiring a bookkeeper for your business

 

I hope you’re in a place right now where you can afford most of these things... because I know how tough it is to do without them. Both because they’re helpful basics, but also because you know you should be doing them, and it’s stressful to be “letting things slide” -- even when you don’t have much choice.

 

But if your business is still in its infancy, you might still be cutting a few corners, sticking to a tight budget, and DIY’ing, well… everything.

 

Kudos to you. Seriously.

 

The early stages of building a business are tough, but if you can stick them out (and I know you can!!) they will eventually be worth it.

 

But what’s to be done in the meantime??

 

Especially when it comes to managing your finances, you can’t just ignore that aspect of your biz until you’re earning enough to hire a pro.

 

Because let’s face it… if you do that, you might never get to that point at all.

 

Fortunately, you have options.

 

On this week’s podcast episode, I interview Mark Butler, CPA and the founder of Let’s Do the Books, a bookkeeping service for brand new companies.

 

In the episode, Mark shares exactly how to DIY your bookkeeping -- and how to do it right. So that when you eventually are ready to work with a pro, you’ll be PROUD to show them your books and there won’t be any awkward conversations.

 

    shulaconsulting@gmail.com

  • The biggest mistake new business owners make with their business finances
  • Mark’s advice for opening your FIRST business checking account
  • How to set up a SUPER simple spreadsheet to track income and expenses in your business
  • The basics of bookkeeping and accounting that EVERY entrepreneur should understand—especially when you’re in a growth phase
  • The difference between the business profit and the money you take from the business to pay yourself (and how it impacts your books)

 

Learn more about Mark Butler:

 

Learn more about Gillian:

 

]]> One of the toughest parts about being “young and broke” is not having the money to do some of the responsible things you know you should be doing. Stuff like:

  • buying (and eating) healthy food
  • regular maintenance on your car
  • extra insurance
  • regular dental exams
  • hiring a bookkeeper for your business

 

I hope you’re in a place right now where you can afford most of these things... because I know how tough it is to do without them. Both because they’re helpful basics, but also because you know you should be doing them, and it’s stressful to be “letting things slide” -- even when you don’t have much choice.

 

But if your business is still in its infancy, you might still be cutting a few corners, sticking to a tight budget, and DIY’ing, well… everything.

 

Kudos to you. Seriously.

 

The early stages of building a business are tough, but if you can stick them out (and I know you can!!) they will eventually be worth it.

 

But what’s to be done in the meantime??

 

Especially when it comes to managing your finances, you can’t just ignore that aspect of your biz until you’re earning enough to hire a pro.

 

Because let’s face it… if you do that, you might never get to that point at all.

 

Fortunately, you have options.

 

On this week’s podcast episode, I interview Mark Butler, CPA and the founder of Let’s Do the Books, a bookkeeping service for brand new companies.

 

In the episode, Mark shares exactly how to DIY your bookkeeping -- and how to do it right. So that when you eventually are ready to work with a pro, you’ll be PROUD to show them your books and there won’t be any awkward conversations.

 

    shulaconsulting@gmail.com

  • The biggest mistake new business owners make with their business finances
  • Mark’s advice for opening your FIRST business checking account
  • How to set up a SUPER simple spreadsheet to track income and expenses in your business
  • The basics of bookkeeping and accounting that EVERY entrepreneur should understand—especially when you’re in a growth phase
  • The difference between the business profit and the money you take from the business to pay yourself (and how it impacts your books)

 

Learn more about Mark Butler:

 

Learn more about Gillian:

 

]]> Mon, 22 Feb 2021 03:00:00 -0500 Gillian Perkins Gillian Perkins 1773 One of the toughest parts about being “young and broke” is not having the money to do some of the responsible things you know you should be doing. Stuff like:

  • buying (and eating) healthy food
  • regular maintenance on your car
  • extra insurance
  • regular dental exams
  • hiring a bookkeeper for your business

 

I hope you’re in a place right now where you can afford most of these things... because I know how tough it is to do without them. Both because they’re helpful basics, but also because you know you should be doing them, and it’s stressful to be “letting things slide” -- even when you don’t have much choice.

 

But if your business is still in its infancy, you might still be cutting a few corners, sticking to a tight budget, and DIY’ing, well… everything.

 

Kudos to you. Seriously.

 

The early stages of building a business are tough, but if you can stick them out (and I know you can!!) they will eventually be worth it.

 

But what’s to be done in the meantime??

 

Especially when it comes to managing your finances, you can’t just ignore that aspect of your biz until you’re earning enough to hire a pro.

 

Because let’s face it… if you do that, you might never get to that point at all.

 

Fortunately, you have options.

 

On this week’s podcast episode, I interview Mark Butler, CPA and the founder of Let’s Do the Books, a bookkeeping service for brand new companies.

 

In the episode, Mark shares exactly how to DIY your bookkeeping -- and how to do it right. So that when you eventually are ready to work with a pro, you’ll be PROUD to show them your books and there won’t be any awkward conversations.

 

    shulaconsulting@gmail.com

  • The biggest mistake new business owners make with their business finances
  • Mark’s advice for opening your FIRST business checking account
  • How to set up a SUPER simple spreadsheet to track income and expenses in your business
  • The basics of bookkeeping and accounting that EVERY entrepreneur should understand—especially when you’re in a growth phase
  • The difference between the business profit and the money you take from the business to pay yourself (and how it impacts your books)

 

Learn more about Mark Butler:

 

Learn more about Gillian:

 

]]> No EP 59: Your First 1,000 YouTube Subscribers: Case Study Interview with Marissa Romero 59 59 EP 59: Your First 1,000 YouTube Subscribers: Case Study Interview with Marissa Romero full http://www.blubrry.com/worklessearnmore/73755187/ep-59-your-first-1000-youtube-subscribers-case-study-interview-with-marissa-romero/ https://share.transistor.fm/s/33811f88 One of the toughest parts of building a successful YouTube channel is just getting your first 1,000 subscribers.

 

Once you hit that coveted 4-figure mark, the algorithm takes over and (as long as you keep posting consistently...) practically grows your channel for you.

 

But how can you get those first thousand??

 

Everyone does it slightly differently, but hearing their stories can help you figure out the best path for YOU.

 

On today's podcast episode, I'm interviewing YouTube creator Marissa Romero, who's successfully grown a channel of 120,000+ subscribers in a competitive niche.

 

We'll talk a little about the strategies she's using to grow it these days... but we're going to focus mostly on how she got started.

 

After you listen, I'm sure Marissa would appreciate hearing what you got out of the episode! You can reach out to her @marissaeromero on Instagram.

 

Listen to the full episode to hear:

  • What Marissa did to get her FIRST 1,000 subs
  • The mistakes Marissa made when she was first getting started with YouTube
  • The role really good keywords and affiliate links were to getting consistent traffic in the beginning-and what she's focusing on now with over 150K subscribers
  • Why using the algorithm to your advantage right away is ESSENTIAL to growth
  • Why Marissa has prioritized her thumbnail strategy (and how overall channel branding makes a HUGE difference)

 

Learn more about Marissa Romero:

 

 

Learn more about Gillian:

 

]]> One of the toughest parts of building a successful YouTube channel is just getting your first 1,000 subscribers.

 

Once you hit that coveted 4-figure mark, the algorithm takes over and (as long as you keep posting consistently...) practically grows your channel for you.

 

But how can you get those first thousand??

 

Everyone does it slightly differently, but hearing their stories can help you figure out the best path for YOU.

 

On today's podcast episode, I'm interviewing YouTube creator Marissa Romero, who's successfully grown a channel of 120,000+ subscribers in a competitive niche.

 

We'll talk a little about the strategies she's using to grow it these days... but we're going to focus mostly on how she got started.

 

After you listen, I'm sure Marissa would appreciate hearing what you got out of the episode! You can reach out to her @marissaeromero on Instagram.

 

Listen to the full episode to hear:

  • What Marissa did to get her FIRST 1,000 subs
  • The mistakes Marissa made when she was first getting started with YouTube
  • The role really good keywords and affiliate links were to getting consistent traffic in the beginning-and what she's focusing on now with over 150K subscribers
  • Why using the algorithm to your advantage right away is ESSENTIAL to growth
  • Why Marissa has prioritized her thumbnail strategy (and how overall channel branding makes a HUGE difference)

 

Learn more about Marissa Romero:

 

 

Learn more about Gillian:

 

]]> Mon, 15 Feb 2021 03:00:00 -0500 Gillian Perkins Gillian Perkins 2421 One of the toughest parts of building a successful YouTube channel is just getting your first 1,000 subscribers.

 

Once you hit that coveted 4-figure mark, the algorithm takes over and (as long as you keep posting consistently...) practically grows your channel for you.

 

But how can you get those first thousand??

 

Everyone does it slightly differently, but hearing their stories can help you figure out the best path for YOU.

 

On today's podcast episode, I'm interviewing YouTube creator Marissa Romero, who's successfully grown a channel of 120,000+ subscribers in a competitive niche.

 

We'll talk a little about the strategies she's using to grow it these days... but we're going to focus mostly on how she got started.

 

After you listen, I'm sure Marissa would appreciate hearing what you got out of the episode! You can reach out to her @marissaeromero on Instagram.

 

Listen to the full episode to hear:

  • What Marissa did to get her FIRST 1,000 subs
  • The mistakes Marissa made when she was first getting started with YouTube
  • The role really good keywords and affiliate links were to getting consistent traffic in the beginning-and what she's focusing on now with over 150K subscribers
  • Why using the algorithm to your advantage right away is ESSENTIAL to growth
  • Why Marissa has prioritized her thumbnail strategy (and how overall channel branding makes a HUGE difference)

 

Learn more about Marissa Romero:

 

 

Learn more about Gillian:

 

]]> No EP 58: How to TEST Your Business Idea 58 58 EP 58: How to TEST Your Business Idea full http://www.blubrry.com/worklessearnmore/73496590/ep-58-how-to-test-your-business-idea/ https://share.transistor.fm/s/1a237d90 As you’re likely aware, we’re currently in the process of guiding a group of 130 students through the VALIDATE accelerator program, helping them figure out whether or not there’s demand for their business ideas.

 

I shared a lot last month about why this process is so essential--including the fact that it protects you from possibly wasting countless hours (even years) of your life on an idea that never pans out.

 

I’ve seen one (or 100…) too many entrepreneurs wind up feeling like failures because they can’t turn their business idea into a success -- when, in reality, they aren’t the problem at all -- they’re just trying to build the wrong business.

 

What makes it even worse is that this problem is 100% avoidable.

 

I know not everyone was able to participate as a student in VALIDATE, so today on the podcast I’m doing something very special: offering a crash course on how to do the validation process for yourself!

 

If you’re a DIY’er then you’ll love this episode. Not only is it the “do it yourself” guide to testing your biz idea, but it’s also going to ensure that all your future business DIY projects have much greater chances of being successful!

 

Listen to the full episode to hear:

  • The biggest mistake most people who want to become entrepreneurs make
  • The 6 steps to validate your business idea
  • Why you need to figure out if people actually WANT what you’re trying to sell… and why you need PROOF
  • The difference between a business and a business idea

 

Learn more about Gillian:

 

]]> As you’re likely aware, we’re currently in the process of guiding a group of 130 students through the VALIDATE accelerator program, helping them figure out whether or not there’s demand for their business ideas.

 

I shared a lot last month about why this process is so essential--including the fact that it protects you from possibly wasting countless hours (even years) of your life on an idea that never pans out.

 

I’ve seen one (or 100…) too many entrepreneurs wind up feeling like failures because they can’t turn their business idea into a success -- when, in reality, they aren’t the problem at all -- they’re just trying to build the wrong business.

 

What makes it even worse is that this problem is 100% avoidable.

 

I know not everyone was able to participate as a student in VALIDATE, so today on the podcast I’m doing something very special: offering a crash course on how to do the validation process for yourself!

 

If you’re a DIY’er then you’ll love this episode. Not only is it the “do it yourself” guide to testing your biz idea, but it’s also going to ensure that all your future business DIY projects have much greater chances of being successful!

 

Listen to the full episode to hear:

  • The biggest mistake most people who want to become entrepreneurs make
  • The 6 steps to validate your business idea
  • Why you need to figure out if people actually WANT what you’re trying to sell… and why you need PROOF
  • The difference between a business and a business idea

 

Learn more about Gillian:

 

]]> Mon, 08 Feb 2021 03:00:00 -0500 Gillian Perkins Gillian Perkins 2006 As you’re likely aware, we’re currently in the process of guiding a group of 130 students through the VALIDATE accelerator program, helping them figure out whether or not there’s demand for their business ideas.

 

I shared a lot last month about why this process is so essential--including the fact that it protects you from possibly wasting countless hours (even years) of your life on an idea that never pans out.

 

I’ve seen one (or 100…) too many entrepreneurs wind up feeling like failures because they can’t turn their business idea into a success -- when, in reality, they aren’t the problem at all -- they’re just trying to build the wrong business.

 

What makes it even worse is that this problem is 100% avoidable.

 

I know not everyone was able to participate as a student in VALIDATE, so today on the podcast I’m doing something very special: offering a crash course on how to do the validation process for yourself!

 

If you’re a DIY’er then you’ll love this episode. Not only is it the “do it yourself” guide to testing your biz idea, but it’s also going to ensure that all your future business DIY projects have much greater chances of being successful!

 

Listen to the full episode to hear:

  • The biggest mistake most people who want to become entrepreneurs make
  • The 6 steps to validate your business idea
  • Why you need to figure out if people actually WANT what you’re trying to sell… and why you need PROOF
  • The difference between a business and a business idea

 

Learn more about Gillian:

 

]]> No EP 57: A 7-Figure Course Business... and the Surprising Strategy that Built It with Chandler Bolt 57 57 EP 57: A 7-Figure Course Business... and the Surprising Strategy that Built It with Chandler Bolt full http://www.blubrry.com/worklessearnmore/73138158/ep-57-a-7-figure-course-business-and-the-surprising-strategy-that-built-it-with-chandler-bolt/ https://share.transistor.fm/s/498e0f78 What's more profitable, online courses or self-published books?

 

A lot of people who are interested in making money by selling information (either as a course creator or author) consider these two options.

 

To some, the choice is obvious.

 

Of course it's online courses!

 

After all, everyone knows that "authors don't make anything."

 

And we've all heard plenty of stories of course creators who are killing it online.

 

Here's the thing -- while it's true that courses tend to be more profitable than self-published books, this question ("What's more profitable?") kind of creates a false dichotomy.

 

In other words: it makes it sound like you have to pick one or the other.

 

But, in reality, these two strategies can work together to create far better results than either typically does on its own.

 

(It's like asking, "What's better: YouTube or email marketing?" And the answer is, "Neither, they're just different. They serve different purposes in your marketing.")

 

This week, on the podcast, I interviewed my friend Chandler Bolt, founder and CEO of Self-Publishing School, a $15M Inc 5000 company.

 

Self-Publishing School primarily sells online courses -- and it's one of the biggest and most successful such companies out there!

 

So, how'd Chandler do it? Well... by practicing what he preaches: self-publishing books on Amazon!

 

Chandler's been a friend of mine for the past three years (I first met him in San Diego at Hal Elrod's "Best Year Ever" event) and it's been so cool to watch him scale his company so incredibly fast.

 

If you don't already know Chandler, I'm honored to introduce you. But, either way, I know there's a LOT we can all learn from his story.

 

Listen to the full episode to hear:

  • The whole story of how he built his company from the ground up (starting with no connections, no credentials, and no capital)
  • How he used self-published BOOKS as a big part of his growth strategy
  • Exactly how you can copy his approach (even if you think you "don't have time" to write a book) to grow your own business

 

Learn more about Chandler Bolt:

 

Learn more about Gillian:

]]> What's more profitable, online courses or self-published books?

 

A lot of people who are interested in making money by selling information (either as a course creator or author) consider these two options.

 

To some, the choice is obvious.

 

Of course it's online courses!

 

After all, everyone knows that "authors don't make anything."

 

And we've all heard plenty of stories of course creators who are killing it online.

 

Here's the thing -- while it's true that courses tend to be more profitable than self-published books, this question ("What's more profitable?") kind of creates a false dichotomy.

 

In other words: it makes it sound like you have to pick one or the other.

 

But, in reality, these two strategies can work together to create far better results than either typically does on its own.

 

(It's like asking, "What's better: YouTube or email marketing?" And the answer is, "Neither, they're just different. They serve different purposes in your marketing.")

 

This week, on the podcast, I interviewed my friend Chandler Bolt, founder and CEO of Self-Publishing School, a $15M Inc 5000 company.

 

Self-Publishing School primarily sells online courses -- and it's one of the biggest and most successful such companies out there!

 

So, how'd Chandler do it? Well... by practicing what he preaches: self-publishing books on Amazon!

 

Chandler's been a friend of mine for the past three years (I first met him in San Diego at Hal Elrod's "Best Year Ever" event) and it's been so cool to watch him scale his company so incredibly fast.

 

If you don't already know Chandler, I'm honored to introduce you. But, either way, I know there's a LOT we can all learn from his story.

 

Listen to the full episode to hear:

  • The whole story of how he built his company from the ground up (starting with no connections, no credentials, and no capital)
  • How he used self-published BOOKS as a big part of his growth strategy
  • Exactly how you can copy his approach (even if you think you "don't have time" to write a book) to grow your own business

 

Learn more about Chandler Bolt:

 

Learn more about Gillian:

]]> Mon, 01 Feb 2021 03:00:00 -0500 Gillian Perkins Gillian Perkins 2464 What's more profitable, online courses or self-published books?

 

A lot of people who are interested in making money by selling information (either as a course creator or author) consider these two options.

 

To some, the choice is obvious.

 

Of course it's online courses!

 

After all, everyone knows that "authors don't make anything."

 

And we've all heard plenty of stories of course creators who are killing it online.

 

Here's the thing -- while it's true that courses tend to be more profitable than self-published books, this question ("What's more profitable?") kind of creates a false dichotomy.

 

In other words: it makes it sound like you have to pick one or the other.

 

But, in reality, these two strategies can work together to create far better results than either typically does on its own.

 

(It's like asking, "What's better: YouTube or email marketing?" And the answer is, "Neither, they're just different. They serve different purposes in your marketing.")

 

This week, on the podcast, I interviewed my friend Chandler Bolt, founder and CEO of Self-Publishing School, a $15M Inc 5000 company.

 

Self-Publishing School primarily sells online courses -- and it's one of the biggest and most successful such companies out there!

 

So, how'd Chandler do it? Well... by practicing what he preaches: self-publishing books on Amazon!

 

Chandler's been a friend of mine for the past three years (I first met him in San Diego at Hal Elrod's "Best Year Ever" event) and it's been so cool to watch him scale his company so incredibly fast.

 

If you don't already know Chandler, I'm honored to introduce you. But, either way, I know there's a LOT we can all learn from his story.

 

Listen to the full episode to hear:

  • The whole story of how he built his company from the ground up (starting with no connections, no credentials, and no capital)
  • How he used self-published BOOKS as a big part of his growth strategy
  • Exactly how you can copy his approach (even if you think you "don't have time" to write a book) to grow your own business

 

Learn more about Chandler Bolt:

 

Learn more about Gillian:

]]> No EP 56: What WORKED to Grow My Business in 2020 with Cortni Loveridge 56 56 EP 56: What WORKED to Grow My Business in 2020 with Cortni Loveridge full http://www.blubrry.com/worklessearnmore/72918594/ep-56-what-worked-to-grow-my-business-in-2020-with-cortni-loveridge/ https://share.transistor.fm/s/16aeb950 Behind every successful entrepreneur… there is a team supporting them.

 

In my first few years of business, it was just me – wearing all the hats, doing all the things, and responsible for everything.

 

But, as my business grew, I knew that I needed help; both so that I could keep my sanity and to be able to continue to grow.

 

After several failed attempts to hire help (mostly VA’s that I didn’t know what to do with), I finally found a few contractors who supported me by editing my videos, taking care of tech work, writing content, and other small projects.

 

Then, in 2019, I knew it was time to get a new kind of help: management help. Otherwise, I was going to find myself working more than ever before, managing the people who were supposed to be reducing my work load.

 

Enter Cortni Loveridge.

 

I hired Cortni to be my project manager and “integrator” (a concept I explain in this episode) -- but she turned out to be so much more than I’d anticipated. She stepped into my business and immediately started organizing everything from top to bottom -- making it SO much easier to run things in far less time and take on more profitable projects than ever before.

 

In fact, the year that followed – 2020 – was our best year to date.

 

Today on the podcast, I’ve invited Cortni herself to join me in sharing exactly what we did in 2020 that had the biggest impact on the company’s bottom line.

 

I hope you find the episode very insightful and that you’re able to use these strategies to turn 2021 into your BEST year yet.

Listen to the full episode to hear:

  • What projects we took on that produced the most revenue
  • Which marketing strategies we saw the most success with
  • How we were able to increase efficiency, so that we could work less -- and (of course) earn more!
  • The exact strategies that led to our half-million dollar year

Learn more about Gillian:

 

]]> Behind every successful entrepreneur… there is a team supporting them.

 

In my first few years of business, it was just me – wearing all the hats, doing all the things, and responsible for everything.

 

But, as my business grew, I knew that I needed help; both so that I could keep my sanity and to be able to continue to grow.

 

After several failed attempts to hire help (mostly VA’s that I didn’t know what to do with), I finally found a few contractors who supported me by editing my videos, taking care of tech work, writing content, and other small projects.

 

Then, in 2019, I knew it was time to get a new kind of help: management help. Otherwise, I was going to find myself working more than ever before, managing the people who were supposed to be reducing my work load.

 

Enter Cortni Loveridge.

 

I hired Cortni to be my project manager and “integrator” (a concept I explain in this episode) -- but she turned out to be so much more than I’d anticipated. She stepped into my business and immediately started organizing everything from top to bottom -- making it SO much easier to run things in far less time and take on more profitable projects than ever before.

 

In fact, the year that followed – 2020 – was our best year to date.

 

Today on the podcast, I’ve invited Cortni herself to join me in sharing exactly what we did in 2020 that had the biggest impact on the company’s bottom line.

 

I hope you find the episode very insightful and that you’re able to use these strategies to turn 2021 into your BEST year yet.

Listen to the full episode to hear:

  • What projects we took on that produced the most revenue
  • Which marketing strategies we saw the most success with
  • How we were able to increase efficiency, so that we could work less -- and (of course) earn more!
  • The exact strategies that led to our half-million dollar year

Learn more about Gillian:

 

]]> Mon, 25 Jan 2021 03:00:00 -0500 Gillian Perkins Gillian Perkins 2048 Behind every successful entrepreneur… there is a team supporting them.

 

In my first few years of business, it was just me – wearing all the hats, doing all the things, and responsible for everything.

 

But, as my business grew, I knew that I needed help; both so that I could keep my sanity and to be able to continue to grow.

 

After several failed attempts to hire help (mostly VA’s that I didn’t know what to do with), I finally found a few contractors who supported me by editing my videos, taking care of tech work, writing content, and other small projects.

 

Then, in 2019, I knew it was time to get a new kind of help: management help. Otherwise, I was going to find myself working more than ever before, managing the people who were supposed to be reducing my work load.

 

Enter Cortni Loveridge.

 

I hired Cortni to be my project manager and “integrator” (a concept I explain in this episode) -- but she turned out to be so much more than I’d anticipated. She stepped into my business and immediately started organizing everything from top to bottom -- making it SO much easier to run things in far less time and take on more profitable projects than ever before.

 

In fact, the year that followed – 2020 – was our best year to date.

 

Today on the podcast, I’ve invited Cortni herself to join me in sharing exactly what we did in 2020 that had the biggest impact on the company’s bottom line.

 

I hope you find the episode very insightful and that you’re able to use these strategies to turn 2021 into your BEST year yet.

Listen to the full episode to hear:

  • What projects we took on that produced the most revenue
  • Which marketing strategies we saw the most success with
  • How we were able to increase efficiency, so that we could work less -- and (of course) earn more!
  • The exact strategies that led to our half-million dollar year

Learn more about Gillian:

 

]]> No EP 55: The $10K/month Side Hustle With Keina Newell 55 55 EP 55: The $10K/month Side Hustle With Keina Newell full http://www.blubrry.com/worklessearnmore/72618272/ep-55-the-10kmonth-side-hustle-with-keina-newell/ https://share.transistor.fm/s/31b39dc7 One of the biggest changes we’re making in 2021 is how we run the podcast. Instead of pre-recording and editing all the episodes before we release them, we’re now recording the show LIVE each week inside Startup Society, so that the members can listen in and participate by asking questions.

 

As I write this, I’ve just finished recording the first of these live sessions, and what a great interview it was!

 

In today’s episode, I sat down with Keina Newell, financial coach and founder of Wealth Over Now. Keina works with professional women and solopreneurs to create new possibilities with their money so they can save more, pay off debt, invest in themselves and stress less about money.

 

Keina is passionate about her work and finds no greater satisfaction than helping her clients start managing their money with joy because they’ve learned to feel possibility where they once felt shame, guilt, overwhelm, and anxiety.

 

We had a great discussion about how she’s built her coaching practice to $10K months -- while maintaining her full-time corporate job.

 

Keina shared a lot of great insights into how to market yourself as a coach (or freelancer) and how to balance a side-hustle with a full-time job.

Listen to the full episode to hear:

  • How Keina’s grown her coaching business from 0 to where she is today
  • The systems Keina has in place so she can operate her coaching practice while working full-time
  • How she's maximizing profits with a 1:1 business model

Learn more about Keina Newell:

 

Learn more about Gillian:

 

]]> One of the biggest changes we’re making in 2021 is how we run the podcast. Instead of pre-recording and editing all the episodes before we release them, we’re now recording the show LIVE each week inside Startup Society, so that the members can listen in and participate by asking questions.

 

As I write this, I’ve just finished recording the first of these live sessions, and what a great interview it was!

 

In today’s episode, I sat down with Keina Newell, financial coach and founder of Wealth Over Now. Keina works with professional women and solopreneurs to create new possibilities with their money so they can save more, pay off debt, invest in themselves and stress less about money.

 

Keina is passionate about her work and finds no greater satisfaction than helping her clients start managing their money with joy because they’ve learned to feel possibility where they once felt shame, guilt, overwhelm, and anxiety.

 

We had a great discussion about how she’s built her coaching practice to $10K months -- while maintaining her full-time corporate job.

 

Keina shared a lot of great insights into how to market yourself as a coach (or freelancer) and how to balance a side-hustle with a full-time job.

Listen to the full episode to hear:

  • How Keina’s grown her coaching business from 0 to where she is today
  • The systems Keina has in place so she can operate her coaching practice while working full-time
  • How she's maximizing profits with a 1:1 business model

Learn more about Keina Newell:

 

Learn more about Gillian:

 

]]> Mon, 18 Jan 2021 03:00:00 -0500 Gillian Perkins Gillian Perkins 1551 One of the biggest changes we’re making in 2021 is how we run the podcast. Instead of pre-recording and editing all the episodes before we release them, we’re now recording the show LIVE each week inside Startup Society, so that the members can listen in and participate by asking questions.

 

As I write this, I’ve just finished recording the first of these live sessions, and what a great interview it was!

 

In today’s episode, I sat down with Keina Newell, financial coach and founder of Wealth Over Now. Keina works with professional women and solopreneurs to create new possibilities with their money so they can save more, pay off debt, invest in themselves and stress less about money.

 

Keina is passionate about her work and finds no greater satisfaction than helping her clients start managing their money with joy because they’ve learned to feel possibility where they once felt shame, guilt, overwhelm, and anxiety.

 

We had a great discussion about how she’s built her coaching practice to $10K months -- while maintaining her full-time corporate job.

 

Keina shared a lot of great insights into how to market yourself as a coach (or freelancer) and how to balance a side-hustle with a full-time job.

Listen to the full episode to hear:

  • How Keina’s grown her coaching business from 0 to where she is today
  • The systems Keina has in place so she can operate her coaching practice while working full-time
  • How she's maximizing profits with a 1:1 business model

Learn more about Keina Newell:

 

Learn more about Gillian:

 

]]> No EP 54: 2020 INCOME REPORT (+ OUR 2021 GOALS) 54 54 EP 54: 2020 INCOME REPORT (+ OUR 2021 GOALS) full http://www.blubrry.com/worklessearnmore/72433771/ep-54-2020-income-report-our-2021-goals/ https://share.transistor.fm/s/f4a9c713 Will 2021 be any different?

 

Who’s to say…

 

Personally, as much as I’d love to think that 2021 will fix everything, what I really believe is that “a day is a day.” It doesn’t matter the label we put on it, it’s just a 24 hour period in which anything can happen; 24 hours we’re given to make the most of.

 

Or, in the words of Master Oogway:

 

“Yesterday is history, tomorrow is a mystery, but today is a gift. That is why it is called the present.”

 

Anyway, 2020 is one for the books, and to wrap it up, I’m opening up my books to show you how we fared.

 

I’d like to wrap this up by sharing that my hope for 2021 is that it is truly our best year yet. We learned SO much in 2020, and I know that if we apply those lessons this year then we’ll be in good shape.

Listen to the full episode to hear:

  • How much my business earned
  • How much we spent
  • How many hours my team and I worked to earn that money
  • Plus a few of my biggest 2021 goals (including our income projection)

Links:

 

]]> Will 2021 be any different?

 

Who’s to say…

 

Personally, as much as I’d love to think that 2021 will fix everything, what I really believe is that “a day is a day.” It doesn’t matter the label we put on it, it’s just a 24 hour period in which anything can happen; 24 hours we’re given to make the most of.

 

Or, in the words of Master Oogway:

 

“Yesterday is history, tomorrow is a mystery, but today is a gift. That is why it is called the present.”

 

Anyway, 2020 is one for the books, and to wrap it up, I’m opening up my books to show you how we fared.

 

I’d like to wrap this up by sharing that my hope for 2021 is that it is truly our best year yet. We learned SO much in 2020, and I know that if we apply those lessons this year then we’ll be in good shape.

Listen to the full episode to hear:

  • How much my business earned
  • How much we spent
  • How many hours my team and I worked to earn that money
  • Plus a few of my biggest 2021 goals (including our income projection)

Links:

 

]]> Mon, 11 Jan 2021 03:00:00 -0500 Gillian Perkins Gillian Perkins 2493 Will 2021 be any different?

 

Who’s to say…

 

Personally, as much as I’d love to think that 2021 will fix everything, what I really believe is that “a day is a day.” It doesn’t matter the label we put on it, it’s just a 24 hour period in which anything can happen; 24 hours we’re given to make the most of.

 

Or, in the words of Master Oogway:

 

“Yesterday is history, tomorrow is a mystery, but today is a gift. That is why it is called the present.”

 

Anyway, 2020 is one for the books, and to wrap it up, I’m opening up my books to show you how we fared.

 

I’d like to wrap this up by sharing that my hope for 2021 is that it is truly our best year yet. We learned SO much in 2020, and I know that if we apply those lessons this year then we’ll be in good shape.

Listen to the full episode to hear:

  • How much my business earned
  • How much we spent
  • How many hours my team and I worked to earn that money
  • Plus a few of my biggest 2021 goals (including our income projection)

Links:

 

]]> No EP 53: Is Your Business Idea Any Good? Here's How To Tell 53 53 EP 53: Is Your Business Idea Any Good? Here's How To Tell full http://www.blubrry.com/worklessearnmore/72112859/ep-53-is-your-business-idea-any-good-heres-how-to-tell/ https://share.transistor.fm/s/53011f6f Patience is a virtue, but that doesn't mean you can't be TOO patient.

And you know what? A lot of people are.

 

A lot of people waste a lot of time (+ energy and money) because they're patient. And dedicated. And committed. And motivated.

 

ALL GOOD THINGS. But also potentially problematic.

 

My dad said it this way: "Don't be afraid of being a quitter. Be willing to quit when you realize you're in the wrong place."

 

You know who I see make the mistake of being "too patient" more than just about anyone else?

 

Entrepreneurs.

 

And it makes sense when you think about it. Not only do entrepreneurs tend to be extremely passionate, committed, and motivated, but there's also this idea out there that success has to take a long time.

 

...which I don't entirely disagree with. It definitely takes a while to build a big, successful company. And if you want to build anything meaningful, you need to be committed and in it for the long game.

 

But too many entrepreneurs hear that and think it means that it will take years to make even their first dollar.

 

So, what do they do? They work for years... for nothing.

 

And I don't mean they invest years for an eventual payout.

 

I mean they waste years working on something that never pans out.

 

Please don't make this mistake.

 

Please take the time to figure out if your business idea is valid.

 

Research the market. Determine the demand for what you're interested in selling.

 

And don't just stop there... get proof. Share your product (with the right people) and see how they respond. Prioritize generating your first sales before you spend years trying to "build" your business.

Listen to the full episode to hear:

  • 3 questions to ask to figure out if your business idea is valid
  • Why market research is essential to building a successful business
  • How to tell if your business idea is valid and worth pursuing
  • Why it might not take a long time to build a substantial, successful business

Learn more about Gillian:

 

]]> Patience is a virtue, but that doesn't mean you can't be TOO patient.

And you know what? A lot of people are.

 

A lot of people waste a lot of time (+ energy and money) because they're patient. And dedicated. And committed. And motivated.

 

ALL GOOD THINGS. But also potentially problematic.

 

My dad said it this way: "Don't be afraid of being a quitter. Be willing to quit when you realize you're in the wrong place."

 

You know who I see make the mistake of being "too patient" more than just about anyone else?

 

Entrepreneurs.

 

And it makes sense when you think about it. Not only do entrepreneurs tend to be extremely passionate, committed, and motivated, but there's also this idea out there that success has to take a long time.

 

...which I don't entirely disagree with. It definitely takes a while to build a big, successful company. And if you want to build anything meaningful, you need to be committed and in it for the long game.

 

But too many entrepreneurs hear that and think it means that it will take years to make even their first dollar.

 

So, what do they do? They work for years... for nothing.

 

And I don't mean they invest years for an eventual payout.

 

I mean they waste years working on something that never pans out.

 

Please don't make this mistake.

 

Please take the time to figure out if your business idea is valid.

 

Research the market. Determine the demand for what you're interested in selling.

 

And don't just stop there... get proof. Share your product (with the right people) and see how they respond. Prioritize generating your first sales before you spend years trying to "build" your business.

Listen to the full episode to hear:

  • 3 questions to ask to figure out if your business idea is valid
  • Why market research is essential to building a successful business
  • How to tell if your business idea is valid and worth pursuing
  • Why it might not take a long time to build a substantial, successful business

Learn more about Gillian:

 

]]> Mon, 04 Jan 2021 03:00:00 -0500 Gillian Perkins Gillian Perkins 1673 Patience is a virtue, but that doesn't mean you can't be TOO patient.

And you know what? A lot of people are.

 

A lot of people waste a lot of time (+ energy and money) because they're patient. And dedicated. And committed. And motivated.

 

ALL GOOD THINGS. But also potentially problematic.

 

My dad said it this way: "Don't be afraid of being a quitter. Be willing to quit when you realize you're in the wrong place."

 

You know who I see make the mistake of being "too patient" more than just about anyone else?

 

Entrepreneurs.

 

And it makes sense when you think about it. Not only do entrepreneurs tend to be extremely passionate, committed, and motivated, but there's also this idea out there that success has to take a long time.

 

...which I don't entirely disagree with. It definitely takes a while to build a big, successful company. And if you want to build anything meaningful, you need to be committed and in it for the long game.

 

But too many entrepreneurs hear that and think it means that it will take years to make even their first dollar.

 

So, what do they do? They work for years... for nothing.

 

And I don't mean they invest years for an eventual payout.

 

I mean they waste years working on something that never pans out.

 

Please don't make this mistake.

 

Please take the time to figure out if your business idea is valid.

 

Research the market. Determine the demand for what you're interested in selling.

 

And don't just stop there... get proof. Share your product (with the right people) and see how they respond. Prioritize generating your first sales before you spend years trying to "build" your business.

Listen to the full episode to hear:

  • 3 questions to ask to figure out if your business idea is valid
  • Why market research is essential to building a successful business
  • How to tell if your business idea is valid and worth pursuing
  • Why it might not take a long time to build a substantial, successful business

Learn more about Gillian:

 

]]> No EP 52: How to Set BIG and Realistic Goals 52 52 EP 52: How to Set BIG and Realistic Goals full http://www.blubrry.com/worklessearnmore/71866543/ep-52-how-to-set-big-and-realistic-goals/ https://share.transistor.fm/s/4e730cfb How much do you want to earn in 2021?

 

I used to really dislike that ☝ question... because I had no idea how to answer it.

 

“What do you mean, ‘how much do I want to earn’? As much as I can, of course!”

 

It’s a lot like when you’re shopping for something expensive and the sales rep asks you, “So, what’s your budget?”

 

Of course, sometimes we DO have a budget, but a lot of the time I just want to spend as little as I can to get the thing I need. (I’m sure I can’t be the only one…)

 

Any answer to the “how much do you want to earn” question just felt… arbitrary. I’d say a smaller number, trying to be “realistic” -- but it wasn’t [at all] what I really wanted. Or I’d say a BIG number, but it felt pointless because it seemed impossible.

 

If you can relate to this struggle between modest “realistic” goals and ambitious inspiring goals, then today’s podcast episode is for you.

 

Because here’s the truth: there CAN be a balance between those two extremes. And not just a compromise… you can actually set goals that are both realistic and inspiring.

Listen to the full episode to hear:

  • Two ways to set goals based on math
  • My recommendation for setting your first growth goal
  • What can get in the way of you growth
  • What to do if your growth goals feel overwhelming
  • How to set goals when you’re just starting out

Learn more about Gillian

]]> How much do you want to earn in 2021?

 

I used to really dislike that ☝ question... because I had no idea how to answer it.

 

“What do you mean, ‘how much do I want to earn’? As much as I can, of course!”

 

It’s a lot like when you’re shopping for something expensive and the sales rep asks you, “So, what’s your budget?”

 

Of course, sometimes we DO have a budget, but a lot of the time I just want to spend as little as I can to get the thing I need. (I’m sure I can’t be the only one…)

 

Any answer to the “how much do you want to earn” question just felt… arbitrary. I’d say a smaller number, trying to be “realistic” -- but it wasn’t [at all] what I really wanted. Or I’d say a BIG number, but it felt pointless because it seemed impossible.

 

If you can relate to this struggle between modest “realistic” goals and ambitious inspiring goals, then today’s podcast episode is for you.

 

Because here’s the truth: there CAN be a balance between those two extremes. And not just a compromise… you can actually set goals that are both realistic and inspiring.

Listen to the full episode to hear:

  • Two ways to set goals based on math
  • My recommendation for setting your first growth goal
  • What can get in the way of you growth
  • What to do if your growth goals feel overwhelming
  • How to set goals when you’re just starting out

Learn more about Gillian

]]> Mon, 28 Dec 2020 03:00:00 -0500 Gillian Perkins Gillian Perkins 841 How much do you want to earn in 2021?

 

I used to really dislike that ☝ question... because I had no idea how to answer it.

 

“What do you mean, ‘how much do I want to earn’? As much as I can, of course!”

 

It’s a lot like when you’re shopping for something expensive and the sales rep asks you, “So, what’s your budget?”

 

Of course, sometimes we DO have a budget, but a lot of the time I just want to spend as little as I can to get the thing I need. (I’m sure I can’t be the only one…)

 

Any answer to the “how much do you want to earn” question just felt… arbitrary. I’d say a smaller number, trying to be “realistic” -- but it wasn’t [at all] what I really wanted. Or I’d say a BIG number, but it felt pointless because it seemed impossible.

 

If you can relate to this struggle between modest “realistic” goals and ambitious inspiring goals, then today’s podcast episode is for you.

 

Because here’s the truth: there CAN be a balance between those two extremes. And not just a compromise… you can actually set goals that are both realistic and inspiring.

Listen to the full episode to hear:

  • Two ways to set goals based on math
  • My recommendation for setting your first growth goal
  • What can get in the way of you growth
  • What to do if your growth goals feel overwhelming
  • How to set goals when you’re just starting out

Learn more about Gillian

]]> No EP 51: Make More Sales with These Easy Market Research Strategies with Margo Carroll 51 51 EP 51: Make More Sales with These Easy Market Research Strategies with Margo Carroll full http://www.blubrry.com/worklessearnmore/71666137/ep-51-make-more-sales-with-these-easy-market-research-strategies-with-margo-carroll/ https://share.transistor.fm/s/e3e62549 Several years ago, when I ran a digital marketing agency, I met an incredible woman named Margo Carroll.

 

At first, I didn't realize how incredible she was -- she was just another client who was hiring us to run her Facebook ads.

 

But the more I got to know Margo, see her work, and learn from her, the more impressed I became.

 

Not only does Margo do everything she takes on with integrity and serious commitment, but I also discovered she has an area of unique expertise: sales psychology.

 

Margo understands the human mind and persuasion in a deep way, but, more than that, she's able to strategically apply that knowledge to connect with people and create highly effective marketing campaigns.

 

And, while Margo originally hired my company to help her advertise her business, over the years the tables have turned, and I've become the client. Margo has helped us conduct thorough market research, write sales campaigns, launch webinars, and strategize our funnels.

Listen to the full episode to hear:

  • How to use market research to learn more about your customers and more effectively sell to them
  • Why market research is incredibly valuable to do when you're in the planning stages (deciding what to sell) to improve your copy and maximize your sales
  • How asking a potential member questions before they join your Facebook group is a type of market research (and how you can use it in your future copy)
  • The first steps Margo recommends if you haven’t done research in your business before

Learn more about Margo Carroll:

Learn more about Gillian:

 

]]> Several years ago, when I ran a digital marketing agency, I met an incredible woman named Margo Carroll.

 

At first, I didn't realize how incredible she was -- she was just another client who was hiring us to run her Facebook ads.

 

But the more I got to know Margo, see her work, and learn from her, the more impressed I became.

 

Not only does Margo do everything she takes on with integrity and serious commitment, but I also discovered she has an area of unique expertise: sales psychology.

 

Margo understands the human mind and persuasion in a deep way, but, more than that, she's able to strategically apply that knowledge to connect with people and create highly effective marketing campaigns.

 

And, while Margo originally hired my company to help her advertise her business, over the years the tables have turned, and I've become the client. Margo has helped us conduct thorough market research, write sales campaigns, launch webinars, and strategize our funnels.

Listen to the full episode to hear:

  • How to use market research to learn more about your customers and more effectively sell to them
  • Why market research is incredibly valuable to do when you're in the planning stages (deciding what to sell) to improve your copy and maximize your sales
  • How asking a potential member questions before they join your Facebook group is a type of market research (and how you can use it in your future copy)
  • The first steps Margo recommends if you haven’t done research in your business before

Learn more about Margo Carroll:

Learn more about Gillian:

 

]]> Mon, 21 Dec 2020 03:00:00 -0500 Gillian Perkins Gillian Perkins 3078 Several years ago, when I ran a digital marketing agency, I met an incredible woman named Margo Carroll.

 

At first, I didn't realize how incredible she was -- she was just another client who was hiring us to run her Facebook ads.

 

But the more I got to know Margo, see her work, and learn from her, the more impressed I became.

 

Not only does Margo do everything she takes on with integrity and serious commitment, but I also discovered she has an area of unique expertise: sales psychology.

 

Margo understands the human mind and persuasion in a deep way, but, more than that, she's able to strategically apply that knowledge to connect with people and create highly effective marketing campaigns.

 

And, while Margo originally hired my company to help her advertise her business, over the years the tables have turned, and I've become the client. Margo has helped us conduct thorough market research, write sales campaigns, launch webinars, and strategize our funnels.

Listen to the full episode to hear:

  • How to use market research to learn more about your customers and more effectively sell to them
  • Why market research is incredibly valuable to do when you're in the planning stages (deciding what to sell) to improve your copy and maximize your sales
  • How asking a potential member questions before they join your Facebook group is a type of market research (and how you can use it in your future copy)
  • The first steps Margo recommends if you haven’t done research in your business before

Learn more about Margo Carroll:

Learn more about Gillian:

 

]]> No EP 50: Metric-Driven Marketing with Rita Barry 50 50 EP 50: Metric-Driven Marketing with Rita Barry full http://www.blubrry.com/worklessearnmore/71247335/ep-50-metric-driven-marketing-with-rita-barry/ https://share.transistor.fm/s/f8f7d21d Are you more “left-brained” or “right-brained”?

 

We all have some balance between the more analytical and the more creative/emotional sides, but most of us lean more one way or the other.

 

A lot of entrepreneurs -- especially visionary, founder sorts -- are extremely creative, always coming up with new ideas and solutions. Many even refer to themselves as “creative entrepreneurs.”

 

Those right-brain skills are KEY for entrepreneurial success… but they still have to be balanced out.

 

Because while creativity can get you started and keep you inspired… it’s analyzing the numbers that will allow you to stay in business long term.

 

Maybe “analyzing the numbers” sounds fun to you! (Where my nerdy friends at??)

 

But, on the other hand, if it sounds scary, hard, or boring… well, I just want to let you know right now that it doesn’t have to be any of those things.

 

Understanding your business’s numbers -- and making strategic decisions based off of them -- is an essential skill as an entrepreneur, and it can actually be quite interesting and easy!

 

To show you exactly how to do this for yourself, I asked Rita Barry to come on the podcast this week. Rita specializes in metric-driven marketing for online businesses, and she shared some really practical advice on how to get started making more strategic, numbers-based decisions in our businesses.

Listen to the full episode to hear:

  • How to keep your metric-driven marketing plan super simple
  • The questions to ask when making your plan
  • The best way to spot bottlenecks in your business and what to do about them
  • How to find what’s working in your marketing and the best way to pull and read reports

Learn more about Rita Barry:

 

Learn more about Gillian:

 

]]> Are you more “left-brained” or “right-brained”?

 

We all have some balance between the more analytical and the more creative/emotional sides, but most of us lean more one way or the other.

 

A lot of entrepreneurs -- especially visionary, founder sorts -- are extremely creative, always coming up with new ideas and solutions. Many even refer to themselves as “creative entrepreneurs.”

 

Those right-brain skills are KEY for entrepreneurial success… but they still have to be balanced out.

 

Because while creativity can get you started and keep you inspired… it’s analyzing the numbers that will allow you to stay in business long term.

 

Maybe “analyzing the numbers” sounds fun to you! (Where my nerdy friends at??)

 

But, on the other hand, if it sounds scary, hard, or boring… well, I just want to let you know right now that it doesn’t have to be any of those things.

 

Understanding your business’s numbers -- and making strategic decisions based off of them -- is an essential skill as an entrepreneur, and it can actually be quite interesting and easy!

 

To show you exactly how to do this for yourself, I asked Rita Barry to come on the podcast this week. Rita specializes in metric-driven marketing for online businesses, and she shared some really practical advice on how to get started making more strategic, numbers-based decisions in our businesses.

Listen to the full episode to hear:

  • How to keep your metric-driven marketing plan super simple
  • The questions to ask when making your plan
  • The best way to spot bottlenecks in your business and what to do about them
  • How to find what’s working in your marketing and the best way to pull and read reports

Learn more about Rita Barry:

 

Learn more about Gillian:

 

]]> Mon, 14 Dec 2020 03:00:00 -0500 Gillian Perkins Gillian Perkins 2148 Are you more “left-brained” or “right-brained”?

 

We all have some balance between the more analytical and the more creative/emotional sides, but most of us lean more one way or the other.

 

A lot of entrepreneurs -- especially visionary, founder sorts -- are extremely creative, always coming up with new ideas and solutions. Many even refer to themselves as “creative entrepreneurs.”

 

Those right-brain skills are KEY for entrepreneurial success… but they still have to be balanced out.

 

Because while creativity can get you started and keep you inspired… it’s analyzing the numbers that will allow you to stay in business long term.

 

Maybe “analyzing the numbers” sounds fun to you! (Where my nerdy friends at??)

 

But, on the other hand, if it sounds scary, hard, or boring… well, I just want to let you know right now that it doesn’t have to be any of those things.

 

Understanding your business’s numbers -- and making strategic decisions based off of them -- is an essential skill as an entrepreneur, and it can actually be quite interesting and easy!

 

To show you exactly how to do this for yourself, I asked Rita Barry to come on the podcast this week. Rita specializes in metric-driven marketing for online businesses, and she shared some really practical advice on how to get started making more strategic, numbers-based decisions in our businesses.

Listen to the full episode to hear:

  • How to keep your metric-driven marketing plan super simple
  • The questions to ask when making your plan
  • The best way to spot bottlenecks in your business and what to do about them
  • How to find what’s working in your marketing and the best way to pull and read reports

Learn more about Rita Barry:

 

Learn more about Gillian:

 

]]> No EP 49: November 2020 INCOME REPORT 49 49 EP 49: November 2020 INCOME REPORT full http://www.blubrry.com/worklessearnmore/71129718/ep-49-november-2020-income-report/ https://share.transistor.fm/s/511cc67c Every month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue.

 

These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it.

 

This is the very last income report of 2020. I’m glad I committed to doing monthly income reports -- it gave me accountability to really look at the numbers regularly and see exactly how things were going.

 

Every month, I’ve felt like we didn’t do very well: like we didn’t earn very much, like we spent too much, and like we worked too much.

 

But when the month finally wrapped and I looked at the numbers… we’d done awesome!

 

That’s what I like about numbers: they tell us the truth. Unlike our subjective perspective, which is highly distorted by emotion.

 

So let’s dive into the numbers.

 

In every income report, I share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more over time. Plus, you’ll get a time report, breaking down the time I spend on each activity and how that created a financial result (or not).

Listen to the full episode to hear:

  • How we earned $37,530.08 in November
  • What we learned from last year’s Black Friday promotion and what we did differently this year
  • Why our income month-to-month isn’t always tied to that month’s activities
  • Why we spent most of this month planning for 2021

Links:

]]> Every month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue.

 

These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it.

 

This is the very last income report of 2020. I’m glad I committed to doing monthly income reports -- it gave me accountability to really look at the numbers regularly and see exactly how things were going.

 

Every month, I’ve felt like we didn’t do very well: like we didn’t earn very much, like we spent too much, and like we worked too much.

 

But when the month finally wrapped and I looked at the numbers… we’d done awesome!

 

That’s what I like about numbers: they tell us the truth. Unlike our subjective perspective, which is highly distorted by emotion.

 

So let’s dive into the numbers.

 

In every income report, I share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more over time. Plus, you’ll get a time report, breaking down the time I spend on each activity and how that created a financial result (or not).

Listen to the full episode to hear:

  • How we earned $37,530.08 in November
  • What we learned from last year’s Black Friday promotion and what we did differently this year
  • Why our income month-to-month isn’t always tied to that month’s activities
  • Why we spent most of this month planning for 2021

Links:

]]> Mon, 07 Dec 2020 03:00:00 -0500 Gillian Perkins Gillian Perkins 1444 Every month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue.

 

These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it.

 

This is the very last income report of 2020. I’m glad I committed to doing monthly income reports -- it gave me accountability to really look at the numbers regularly and see exactly how things were going.

 

Every month, I’ve felt like we didn’t do very well: like we didn’t earn very much, like we spent too much, and like we worked too much.

 

But when the month finally wrapped and I looked at the numbers… we’d done awesome!

 

That’s what I like about numbers: they tell us the truth. Unlike our subjective perspective, which is highly distorted by emotion.

 

So let’s dive into the numbers.

 

In every income report, I share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more over time. Plus, you’ll get a time report, breaking down the time I spend on each activity and how that created a financial result (or not).

Listen to the full episode to hear:

  • How we earned $37,530.08 in November
  • What we learned from last year’s Black Friday promotion and what we did differently this year
  • Why our income month-to-month isn’t always tied to that month’s activities
  • Why we spent most of this month planning for 2021

Links:

]]> No EP 48: What Would This Look Like If It Were Simple? 48 48 EP 48: What Would This Look Like If It Were Simple? full http://www.blubrry.com/worklessearnmore/70767106/ep-48-what-would-this-look-like-if-it-were-simple/ https://share.transistor.fm/s/5c6019e3 We all do it. We judge books by their covers… and also by their size.

 

Somehow we think that if a book has more pages then we’re going to get MORE out of it.

 

We do the same thing if we buy an online course: we think that if it was more expensive it’s going to be more valuable and that if we open it and it has more modules than we thought that we’re going to get A LOT more out of it. We assume, therefore, that it will be more useful.

 

I’m guilty of this thinking, too. Sometimes I find myself doing this with podcast episodes (like this one, for example!) “Oh, that episode’s only eight minutes long—it probably won’t even be worth my time.”

 

But we all know that sometimes the best gifts come in the smallest packages: the check for $100K, the engagement ring, the simple (yet powerful) advice of a mentor.

 

In the spirit of keeping it simple, today’s episode is only 8 minutes long. If you have that time to spare, give it a listen. In just a few minutes, I share some advice I got last year from one of my mentors that’s allowed me to work significantly LESS while increasing our revenue by over 80%.

 

Who knows, maybe it’s exactly what you need to hear to work less and earn more in your business, too!

Listen to the full episode to hear:

  • Why you should ALWAYS ask yourself: what would this look like if it were simple?
  • Why more complicated strategies WON’T necessarily get us bigger and better results
  • Sometimes more complex ideas are addictive—we feel like once we’ve identified them that we can’t live without them—but is that really true?

Learn more about Gillian:

 

 

]]> We all do it. We judge books by their covers… and also by their size.

 

Somehow we think that if a book has more pages then we’re going to get MORE out of it.

 

We do the same thing if we buy an online course: we think that if it was more expensive it’s going to be more valuable and that if we open it and it has more modules than we thought that we’re going to get A LOT more out of it. We assume, therefore, that it will be more useful.

 

I’m guilty of this thinking, too. Sometimes I find myself doing this with podcast episodes (like this one, for example!) “Oh, that episode’s only eight minutes long—it probably won’t even be worth my time.”

 

But we all know that sometimes the best gifts come in the smallest packages: the check for $100K, the engagement ring, the simple (yet powerful) advice of a mentor.

 

In the spirit of keeping it simple, today’s episode is only 8 minutes long. If you have that time to spare, give it a listen. In just a few minutes, I share some advice I got last year from one of my mentors that’s allowed me to work significantly LESS while increasing our revenue by over 80%.

 

Who knows, maybe it’s exactly what you need to hear to work less and earn more in your business, too!

Listen to the full episode to hear:

  • Why you should ALWAYS ask yourself: what would this look like if it were simple?
  • Why more complicated strategies WON’T necessarily get us bigger and better results
  • Sometimes more complex ideas are addictive—we feel like once we’ve identified them that we can’t live without them—but is that really true?

Learn more about Gillian:

 

 

]]> Mon, 30 Nov 2020 03:00:00 -0500 Gillian Perkins Gillian Perkins 510 We all do it. We judge books by their covers… and also by their size.

 

Somehow we think that if a book has more pages then we’re going to get MORE out of it.

 

We do the same thing if we buy an online course: we think that if it was more expensive it’s going to be more valuable and that if we open it and it has more modules than we thought that we’re going to get A LOT more out of it. We assume, therefore, that it will be more useful.

 

I’m guilty of this thinking, too. Sometimes I find myself doing this with podcast episodes (like this one, for example!) “Oh, that episode’s only eight minutes long—it probably won’t even be worth my time.”

 

But we all know that sometimes the best gifts come in the smallest packages: the check for $100K, the engagement ring, the simple (yet powerful) advice of a mentor.

 

In the spirit of keeping it simple, today’s episode is only 8 minutes long. If you have that time to spare, give it a listen. In just a few minutes, I share some advice I got last year from one of my mentors that’s allowed me to work significantly LESS while increasing our revenue by over 80%.

 

Who knows, maybe it’s exactly what you need to hear to work less and earn more in your business, too!

Listen to the full episode to hear:

  • Why you should ALWAYS ask yourself: what would this look like if it were simple?
  • Why more complicated strategies WON’T necessarily get us bigger and better results
  • Sometimes more complex ideas are addictive—we feel like once we’ve identified them that we can’t live without them—but is that really true?

Learn more about Gillian:

 

 

]]> No EP 47: Demystifying SEO with Kim Herrington 47 47 EP 47: Demystifying SEO with Kim Herrington full http://www.blubrry.com/worklessearnmore/70510118/ep-47-demystifying-seo-with-kim-herrington/ https://share.transistor.fm/s/d0b88b32 Two words: MIND. BLOWN.

 

I used to believe a LOT of myths about SEO, including:

  • Google ranks websites higher if they’re frequently updated
  • More content means your site has more chances of ranking well
  • Adding target keywords to articles is the best way to tell Google what it’s about

 

And by “used to” I don’t mean years ago.

 

Nope… these are all myths I believed as recently as last week.

 

That is until I talked to Kim Herrington.

 

Kim’s an expert in SEO, search engine marketing, and digital marketing—and she’s the founder of a digital marketing agency where she helps businesses, entrepreneurs, and influencers harness the power of search engines while maintaining high ethical standards and simplifying the process.

 

On today’s episode, Kim shed a LOT of light on an often mysterious subject: how to get your website to rank well on Google. Honestly, she shared a lot of things that surprised me!

 

So… if your website is one of the main ways your business attracts customers, this is a can’t-miss episode.

Listen to the full episode to hear:

  • Can SEO tactics create predictable results?
  • How complex is SEO? Is it something anyone can do or is professional help necessary?
  • What SEO tactics create the biggest results?
  • What are the first steps to getting a website to rank on the first page of Google?

Learn more about Kimberley Herrington:

 

Learn more about Gillian:

 

 


]]> Two words: MIND. BLOWN.

 

I used to believe a LOT of myths about SEO, including:

  • Google ranks websites higher if they’re frequently updated
  • More content means your site has more chances of ranking well
  • Adding target keywords to articles is the best way to tell Google what it’s about

 

And by “used to” I don’t mean years ago.

 

Nope… these are all myths I believed as recently as last week.

 

That is until I talked to Kim Herrington.

 

Kim’s an expert in SEO, search engine marketing, and digital marketing—and she’s the founder of a digital marketing agency where she helps businesses, entrepreneurs, and influencers harness the power of search engines while maintaining high ethical standards and simplifying the process.

 

On today’s episode, Kim shed a LOT of light on an often mysterious subject: how to get your website to rank well on Google. Honestly, she shared a lot of things that surprised me!

 

So… if your website is one of the main ways your business attracts customers, this is a can’t-miss episode.

Listen to the full episode to hear:

  • Can SEO tactics create predictable results?
  • How complex is SEO? Is it something anyone can do or is professional help necessary?
  • What SEO tactics create the biggest results?
  • What are the first steps to getting a website to rank on the first page of Google?

Learn more about Kimberley Herrington:

 

Learn more about Gillian:

 

 


]]> Mon, 23 Nov 2020 03:00:00 -0500 Gillian Perkins Gillian Perkins 2919 Two words: MIND. BLOWN.

 

I used to believe a LOT of myths about SEO, including:

  • Google ranks websites higher if they’re frequently updated
  • More content means your site has more chances of ranking well
  • Adding target keywords to articles is the best way to tell Google what it’s about

 

And by “used to” I don’t mean years ago.

 

Nope… these are all myths I believed as recently as last week.

 

That is until I talked to Kim Herrington.

 

Kim’s an expert in SEO, search engine marketing, and digital marketing—and she’s the founder of a digital marketing agency where she helps businesses, entrepreneurs, and influencers harness the power of search engines while maintaining high ethical standards and simplifying the process.

 

On today’s episode, Kim shed a LOT of light on an often mysterious subject: how to get your website to rank well on Google. Honestly, she shared a lot of things that surprised me!

 

So… if your website is one of the main ways your business attracts customers, this is a can’t-miss episode.

Listen to the full episode to hear:

  • Can SEO tactics create predictable results?
  • How complex is SEO? Is it something anyone can do or is professional help necessary?
  • What SEO tactics create the biggest results?
  • What are the first steps to getting a website to rank on the first page of Google?

Learn more about Kimberley Herrington:

 

Learn more about Gillian:

 

 


]]> No EP 46: Sales Funnels: A Beginner’s Guide 46 46 EP 46: Sales Funnels: A Beginner’s Guide full http://www.blubrry.com/worklessearnmore/70266374/ep-46-sales-funnels-a-beginners-guide/ https://share.transistor.fm/s/921b281d Sales funnels.

You might be thinking: those are one of those complicated things everyone says you need in order to be successful, but really… they’re probably just a distraction from what you really need.

Right?

Actually…

No.

(Sorry, not sorry.)

In fact, if there’s ONE thing a business needs -- it’s a sales funnel.

Good news though!

  1. EVERY business (that successfully makes money) manages to check this box -- even if unintentionally.
  2. Sales funnels don’t need to be complex.

Here’s the thing… a “sales funnel” is just the process that your potential customers go through to find out about your business, decide to buy your product, and then purchase.

Donut shops have sales funnels.

Hair salons have sales funnels.

Coaching businesses have sales funnels.

Software companies have sales funnels.

Amazon has a sales funnel.

Literally, EVERY business has one.

But if you don’t intentionally design your funnel, then it’s unlikely that it will work very well.

Listen to the full episode to hear:
  • Why EVERY business needs a strategic sales funnel to make money
  • Everything you need to know about funnels, including what they are, how they work, and how to set one up for yourself
  • My best tips for creating a sales funnel that generates the max number of sales
  • The four components you need in order for your sales funnels to be as SUCCESSFUL as possible

Learn more about Gillian

]]> Sales funnels.

You might be thinking: those are one of those complicated things everyone says you need in order to be successful, but really… they’re probably just a distraction from what you really need.

Right?

Actually…

No.

(Sorry, not sorry.)

In fact, if there’s ONE thing a business needs -- it’s a sales funnel.

Good news though!

  1. EVERY business (that successfully makes money) manages to check this box -- even if unintentionally.
  2. Sales funnels don’t need to be complex.

Here’s the thing… a “sales funnel” is just the process that your potential customers go through to find out about your business, decide to buy your product, and then purchase.

Donut shops have sales funnels.

Hair salons have sales funnels.

Coaching businesses have sales funnels.

Software companies have sales funnels.

Amazon has a sales funnel.

Literally, EVERY business has one.

But if you don’t intentionally design your funnel, then it’s unlikely that it will work very well.

Listen to the full episode to hear:
  • Why EVERY business needs a strategic sales funnel to make money
  • Everything you need to know about funnels, including what they are, how they work, and how to set one up for yourself
  • My best tips for creating a sales funnel that generates the max number of sales
  • The four components you need in order for your sales funnels to be as SUCCESSFUL as possible

Learn more about Gillian

]]> Mon, 16 Nov 2020 03:00:00 -0500 Gillian Perkins Gillian Perkins 1305 Sales funnels.

You might be thinking: those are one of those complicated things everyone says you need in order to be successful, but really… they’re probably just a distraction from what you really need.

Right?

Actually…

No.

(Sorry, not sorry.)

In fact, if there’s ONE thing a business needs -- it’s a sales funnel.

Good news though!

  1. EVERY business (that successfully makes money) manages to check this box -- even if unintentionally.
  2. Sales funnels don’t need to be complex.

Here’s the thing… a “sales funnel” is just the process that your potential customers go through to find out about your business, decide to buy your product, and then purchase.

Donut shops have sales funnels.

Hair salons have sales funnels.

Coaching businesses have sales funnels.

Software companies have sales funnels.

Amazon has a sales funnel.

Literally, EVERY business has one.

But if you don’t intentionally design your funnel, then it’s unlikely that it will work very well.

Listen to the full episode to hear:
  • Why EVERY business needs a strategic sales funnel to make money
  • Everything you need to know about funnels, including what they are, how they work, and how to set one up for yourself
  • My best tips for creating a sales funnel that generates the max number of sales
  • The four components you need in order for your sales funnels to be as SUCCESSFUL as possible

Learn more about Gillian

]]> No EP 45: OCTOBER 2020 INCOME REPORT! 45 45 EP 45: OCTOBER 2020 INCOME REPORT! full http://www.blubrry.com/worklessearnmore/69891900/ep-45-october-2020-income-report/ https://share.transistor.fm/s/7adc56c0 Every month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue.

 

These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it.

 

They say “time flies when you’re having fun,” and that’s exactly what we experienced in the month of October.

 

Somehow, we managed to launch THREE new sales funnels… and not just “launch,” but create completely from scratch.

 

As always, I’ll also share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more over time. Plus, you’ll get a time report, breaking down the time I spend on each activity and how that created a financial result (or not).

 

I hope that you’ll be able to learn from my trial and error, as I work to grow my business, my impact, and my income––all while keeping clear boundaries on my time and personal life.

 

Today, we’re looking back on October 2020 and I’ll give you ALL the details on these new funnels. Because (::hint, hint::), if you aren’t making money in your business, it might be because you don’t have an effective sales process…

Listen to the full episode to hear:

  • The 3 new sales funnels we created from scratch in October
  • How long it took me to prepare a new webinar funnel for Startup Society
  • How much we earned from Startup Society, affiliate marketing, YouTube ad revenue, and tripwire products
  • Why Facebook ads were our biggest expense so we can prioritize the ones bringing in the most profit (plus, all the other expenses we saw in October)
  • Why we hired a new graphic designer and how we’re changing our content to provide even more value

Links:

]]> Every month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue.

 

These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it.

 

They say “time flies when you’re having fun,” and that’s exactly what we experienced in the month of October.

 

Somehow, we managed to launch THREE new sales funnels… and not just “launch,” but create completely from scratch.

 

As always, I’ll also share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more over time. Plus, you’ll get a time report, breaking down the time I spend on each activity and how that created a financial result (or not).

 

I hope that you’ll be able to learn from my trial and error, as I work to grow my business, my impact, and my income––all while keeping clear boundaries on my time and personal life.

 

Today, we’re looking back on October 2020 and I’ll give you ALL the details on these new funnels. Because (::hint, hint::), if you aren’t making money in your business, it might be because you don’t have an effective sales process…

Listen to the full episode to hear:

  • The 3 new sales funnels we created from scratch in October
  • How long it took me to prepare a new webinar funnel for Startup Society
  • How much we earned from Startup Society, affiliate marketing, YouTube ad revenue, and tripwire products
  • Why Facebook ads were our biggest expense so we can prioritize the ones bringing in the most profit (plus, all the other expenses we saw in October)
  • Why we hired a new graphic designer and how we’re changing our content to provide even more value

Links:

]]> Mon, 09 Nov 2020 03:00:00 -0500 Gillian Perkins Gillian Perkins 1550 Every month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue.

 

These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it.

 

They say “time flies when you’re having fun,” and that’s exactly what we experienced in the month of October.

 

Somehow, we managed to launch THREE new sales funnels… and not just “launch,” but create completely from scratch.

 

As always, I’ll also share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more over time. Plus, you’ll get a time report, breaking down the time I spend on each activity and how that created a financial result (or not).

 

I hope that you’ll be able to learn from my trial and error, as I work to grow my business, my impact, and my income––all while keeping clear boundaries on my time and personal life.

 

Today, we’re looking back on October 2020 and I’ll give you ALL the details on these new funnels. Because (::hint, hint::), if you aren’t making money in your business, it might be because you don’t have an effective sales process…

Listen to the full episode to hear:

  • The 3 new sales funnels we created from scratch in October
  • How long it took me to prepare a new webinar funnel for Startup Society
  • How much we earned from Startup Society, affiliate marketing, YouTube ad revenue, and tripwire products
  • Why Facebook ads were our biggest expense so we can prioritize the ones bringing in the most profit (plus, all the other expenses we saw in October)
  • Why we hired a new graphic designer and how we’re changing our content to provide even more value

Links:

]]> No EP 44: Secrets to PROFITABLE Facebook Ads with Tony Rulli 44 44 EP 44: Secrets to PROFITABLE Facebook Ads with Tony Rulli full http://www.blubrry.com/worklessearnmore/69611187/ep-44-secrets-to-profitable-facebook-ads-with-tony-rulli/ https://share.transistor.fm/s/ffe6c41d Facebook ads are everything right now—and whether you hire it out to an ad agency or you DIY, the goal of your ads should always be to make a profit… which is harder than you might think.

 

If you’re DIYing it, you might be boosting a post here and there. Those kinds of activities might get your post in front of your audience—but a boost doesn’t necessarily translate to new customers or sales.

 

And that’s just one beginner mistake you could make. But don’t worry! There are LOTS of smart, tactical ways to do FB ads right so that you get in front of the right people with the right message or offer and grow your business.

 

No doubt the FB advertising world can be super confusing. That’s why I invited my paid advertising genius, Tony Rulli of Intentional Spark, onto the podcast to demystify ads and help you understand why you might not be getting the return that you’re hoping for.

 

Tony runs the Facebook ads for Startup Society and my personal brand as well as many other well-known names, including Jasmine Star, Brooke Castillo, Acuity Scheduling, Convertkit, and many others. And there’s a good reason—he really knows his stuff!

Listen to the full episode to hear:

  • The most common mistakes that sabotage people’s FB ad success -- and how you can avoid them!
  • The highest converting funnels that give you the best Return-on-Ad-Spend (so you can maximize your profits)
  • What’s changed with paid advertising in 2020… and how you can survive and even thrive in these strange times!
  • And finally: how big of a budget you REALLY need to be successful with FB ads. (I loved Tony’s take on this -- though it might surprise some people because it’s not your typical “you can start with even $5 a day!” optimism.)

Learn more about Tony Rulli:

 

Learn more about Gillian:

 

]]> Facebook ads are everything right now—and whether you hire it out to an ad agency or you DIY, the goal of your ads should always be to make a profit… which is harder than you might think.

 

If you’re DIYing it, you might be boosting a post here and there. Those kinds of activities might get your post in front of your audience—but a boost doesn’t necessarily translate to new customers or sales.

 

And that’s just one beginner mistake you could make. But don’t worry! There are LOTS of smart, tactical ways to do FB ads right so that you get in front of the right people with the right message or offer and grow your business.

 

No doubt the FB advertising world can be super confusing. That’s why I invited my paid advertising genius, Tony Rulli of Intentional Spark, onto the podcast to demystify ads and help you understand why you might not be getting the return that you’re hoping for.

 

Tony runs the Facebook ads for Startup Society and my personal brand as well as many other well-known names, including Jasmine Star, Brooke Castillo, Acuity Scheduling, Convertkit, and many others. And there’s a good reason—he really knows his stuff!

Listen to the full episode to hear:

  • The most common mistakes that sabotage people’s FB ad success -- and how you can avoid them!
  • The highest converting funnels that give you the best Return-on-Ad-Spend (so you can maximize your profits)
  • What’s changed with paid advertising in 2020… and how you can survive and even thrive in these strange times!
  • And finally: how big of a budget you REALLY need to be successful with FB ads. (I loved Tony’s take on this -- though it might surprise some people because it’s not your typical “you can start with even $5 a day!” optimism.)

Learn more about Tony Rulli:

 

Learn more about Gillian:

 

]]> Mon, 02 Nov 2020 03:00:00 -0500 Gillian Perkins Gillian Perkins 2378 Facebook ads are everything right now—and whether you hire it out to an ad agency or you DIY, the goal of your ads should always be to make a profit… which is harder than you might think.

 

If you’re DIYing it, you might be boosting a post here and there. Those kinds of activities might get your post in front of your audience—but a boost doesn’t necessarily translate to new customers or sales.

 

And that’s just one beginner mistake you could make. But don’t worry! There are LOTS of smart, tactical ways to do FB ads right so that you get in front of the right people with the right message or offer and grow your business.

 

No doubt the FB advertising world can be super confusing. That’s why I invited my paid advertising genius, Tony Rulli of Intentional Spark, onto the podcast to demystify ads and help you understand why you might not be getting the return that you’re hoping for.

 

Tony runs the Facebook ads for Startup Society and my personal brand as well as many other well-known names, including Jasmine Star, Brooke Castillo, Acuity Scheduling, Convertkit, and many others. And there’s a good reason—he really knows his stuff!

Listen to the full episode to hear:

  • The most common mistakes that sabotage people’s FB ad success -- and how you can avoid them!
  • The highest converting funnels that give you the best Return-on-Ad-Spend (so you can maximize your profits)
  • What’s changed with paid advertising in 2020… and how you can survive and even thrive in these strange times!
  • And finally: how big of a budget you REALLY need to be successful with FB ads. (I loved Tony’s take on this -- though it might surprise some people because it’s not your typical “you can start with even $5 a day!” optimism.)

Learn more about Tony Rulli:

 

Learn more about Gillian:

 

]]> No EP 43: 3 Ways to Grow Your Emails List (That Actually Work!) 43 43 EP 43: 3 Ways to Grow Your Emails List (That Actually Work!) full http://www.blubrry.com/worklessearnmore/69242964/ep-43-3-ways-to-grow-your-emails-list-that-actually-work/ https://share.transistor.fm/s/1418e5ea Sometimes, the truth can be hard to swallow…

 

But knowing the truth empowers us to make the best decisions.

 

Here’s one of those truths: if you’re building an audience online, only 2% of your audience will EVER buy from you.

 

This goes whether you have 100 followers on IG, a million email subscribers, or anything in between.

 

Of course, we can work on improving that percentage, but we’ll never be able to change the fact that MOST of our audience just follows us for the free stuff.

 

And that’s okay! In fact, it’s a good thing, because it means we can impact the lives of a far greater number of people than those who are actually interested in pulling out their credit card.

 

BUT, it also means that if we want to increase our sales, then we NEED to prioritize growing our audiences.

 

(Yes, you 100% can be successful with a small audience… but you can be even more successful if you can reach more people.)

 

Social media is a great place to get exposure and reach new people, but we all know that email subscribers are the crème de la crème of an online audience, because those are the people you can reach most directly + predictably.

 

(Meaning… no need cross your fingers and HOPE an algorithm cooperates!)

 

In this week’s podcast, I share three email list growth strategies… and these aren’t just random strategies that sound good. These are the strategies that consistently WORK and have grown my email list to 98,000 subscribers.

 

(We’re currently adding 8,000 new subscribers every month with these tactics!)

 

I know what it’s like to wonder WHY your list isn’t growing; and maybe even to feel like you’re the only one. For the first several years of trying to grow my list, I really struggled:


 

These were the tactics that finally made the difference, and I want to share them with you.

 

Listen to the episode now (or download for later!) and start growing your email list a lot more quickly.

 

There’s no reason to keep struggling when the tools are available. I KNOW you can do this once you know-how!

 

Here’s to your success!

 

Listen to the full episode to hear:

  • The 3 tactics I’ve used to grow my email list and add 8,000 new subscribers every month
  • How I use Pinterest to supercharge traffic to my website and grow my email list
  • Why YouTube is a key player when you want to grow your email list (and how to turn followers into email subscribers)
  • The impact that appearing on other people’s podcasts has on your email growth

 

Learn more about Gillian:

 

Resources mentioned in this episode:

 

]]> Sometimes, the truth can be hard to swallow…

 

But knowing the truth empowers us to make the best decisions.

 

Here’s one of those truths: if you’re building an audience online, only 2% of your audience will EVER buy from you.

 

This goes whether you have 100 followers on IG, a million email subscribers, or anything in between.

 

Of course, we can work on improving that percentage, but we’ll never be able to change the fact that MOST of our audience just follows us for the free stuff.

 

And that’s okay! In fact, it’s a good thing, because it means we can impact the lives of a far greater number of people than those who are actually interested in pulling out their credit card.

 

BUT, it also means that if we want to increase our sales, then we NEED to prioritize growing our audiences.

 

(Yes, you 100% can be successful with a small audience… but you can be even more successful if you can reach more people.)

 

Social media is a great place to get exposure and reach new people, but we all know that email subscribers are the crème de la crème of an online audience, because those are the people you can reach most directly + predictably.

 

(Meaning… no need cross your fingers and HOPE an algorithm cooperates!)

 

In this week’s podcast, I share three email list growth strategies… and these aren’t just random strategies that sound good. These are the strategies that consistently WORK and have grown my email list to 98,000 subscribers.

 

(We’re currently adding 8,000 new subscribers every month with these tactics!)

 

I know what it’s like to wonder WHY your list isn’t growing; and maybe even to feel like you’re the only one. For the first several years of trying to grow my list, I really struggled:


 

These were the tactics that finally made the difference, and I want to share them with you.

 

Listen to the episode now (or download for later!) and start growing your email list a lot more quickly.

 

There’s no reason to keep struggling when the tools are available. I KNOW you can do this once you know-how!

 

Here’s to your success!

 

Listen to the full episode to hear:

  • The 3 tactics I’ve used to grow my email list and add 8,000 new subscribers every month
  • How I use Pinterest to supercharge traffic to my website and grow my email list
  • Why YouTube is a key player when you want to grow your email list (and how to turn followers into email subscribers)
  • The impact that appearing on other people’s podcasts has on your email growth

 

Learn more about Gillian:

 

Resources mentioned in this episode:

 

]]> Mon, 26 Oct 2020 03:00:00 -0400 Gillian Perkins Gillian Perkins 1304 Sometimes, the truth can be hard to swallow…

 

But knowing the truth empowers us to make the best decisions.

 

Here’s one of those truths: if you’re building an audience online, only 2% of your audience will EVER buy from you.

 

This goes whether you have 100 followers on IG, a million email subscribers, or anything in between.

 

Of course, we can work on improving that percentage, but we’ll never be able to change the fact that MOST of our audience just follows us for the free stuff.

 

And that’s okay! In fact, it’s a good thing, because it means we can impact the lives of a far greater number of people than those who are actually interested in pulling out their credit card.

 

BUT, it also means that if we want to increase our sales, then we NEED to prioritize growing our audiences.

 

(Yes, you 100% can be successful with a small audience… but you can be even more successful if you can reach more people.)

 

Social media is a great place to get exposure and reach new people, but we all know that email subscribers are the crème de la crème of an online audience, because those are the people you can reach most directly + predictably.

 

(Meaning… no need cross your fingers and HOPE an algorithm cooperates!)

 

In this week’s podcast, I share three email list growth strategies… and these aren’t just random strategies that sound good. These are the strategies that consistently WORK and have grown my email list to 98,000 subscribers.

 

(We’re currently adding 8,000 new subscribers every month with these tactics!)

 

I know what it’s like to wonder WHY your list isn’t growing; and maybe even to feel like you’re the only one. For the first several years of trying to grow my list, I really struggled:


 

These were the tactics that finally made the difference, and I want to share them with you.

 

Listen to the episode now (or download for later!) and start growing your email list a lot more quickly.

 

There’s no reason to keep struggling when the tools are available. I KNOW you can do this once you know-how!

 

Here’s to your success!

 

Listen to the full episode to hear:

  • The 3 tactics I’ve used to grow my email list and add 8,000 new subscribers every month
  • How I use Pinterest to supercharge traffic to my website and grow my email list
  • Why YouTube is a key player when you want to grow your email list (and how to turn followers into email subscribers)
  • The impact that appearing on other people’s podcasts has on your email growth

 

Learn more about Gillian:

 

Resources mentioned in this episode:

 

]]> No EP 42: 30,000+ Courses Sold In Just 18 Months (and With a Small Audience!) with Lucy Griffiths 42 42 EP 42: 30,000+ Courses Sold In Just 18 Months (and With a Small Audience!) with Lucy Griffiths full http://www.blubrry.com/worklessearnmore/68920995/ep-42-30000-courses-sold-in-just-18-months-and-with-a-small-audience-with-lucy-griffiths/ https://share.transistor.fm/s/afa6e32e

A few weeks ago, I gave my Instagram account a good clean out. I unfollowed a couple hundred accounts that weren’t really what I wanted or needed in my life right now.

 

Goal: to see more of the things I really care about!

 

The next day, as I scrolled through my feed, I saw a post from my friend Lucy.

 

Hey, it’s Lucy!, I said to myself. Man, I haven’t seen her in forever. I wonder how she’s been! What’s she up to these days, anyway…?

 

I tapped on her profile pic to navigate to her bio.

 

::reading bio::

 

Wait, what?!

 

She sold Thirty THOUSAND courses??

 

That, my friend, is a LOT of courses.

 

Naturally, I DMed Lucy straight-away to ask her to come on the podcast and tell us her strategy.

 

(I may or may not have been super curious to know myself.)

 

The story gets even better, though, because once we got on the phone, I learned that not only had she sold 30,000 courses… she’d done it in just 18 months.

 

If you’re as eager as I was to know how she did it, then go listen to the episode now, because it was SO interesting. Lucy explained her whole strategy and really didn’t hold back!

 

I loved this interview, and if you’re interested in selling online courses then I’m pretty sure you will as well!

 

Listen to the full episode to hear:

  • The funnel Lucy's using to quickly grow her list— at a profit!
  • How Lucy not only sells thousands of courses, but also maximizes the value earned from each customer
  • Lucy's top traffic sources that ensure she never runs out of leads, even though her audience is small.

 

Learn more about Lucy Griffiths:

 

Learn more about Gillian:

]]>

A few weeks ago, I gave my Instagram account a good clean out. I unfollowed a couple hundred accounts that weren’t really what I wanted or needed in my life right now.

 

Goal: to see more of the things I really care about!

 

The next day, as I scrolled through my feed, I saw a post from my friend Lucy.

 

Hey, it’s Lucy!, I said to myself. Man, I haven’t seen her in forever. I wonder how she’s been! What’s she up to these days, anyway…?

 

I tapped on her profile pic to navigate to her bio.

 

::reading bio::

 

Wait, what?!

 

She sold Thirty THOUSAND courses??

 

That, my friend, is a LOT of courses.

 

Naturally, I DMed Lucy straight-away to ask her to come on the podcast and tell us her strategy.

 

(I may or may not have been super curious to know myself.)

 

The story gets even better, though, because once we got on the phone, I learned that not only had she sold 30,000 courses… she’d done it in just 18 months.

 

If you’re as eager as I was to know how she did it, then go listen to the episode now, because it was SO interesting. Lucy explained her whole strategy and really didn’t hold back!

 

I loved this interview, and if you’re interested in selling online courses then I’m pretty sure you will as well!

 

Listen to the full episode to hear:

  • The funnel Lucy's using to quickly grow her list— at a profit!
  • How Lucy not only sells thousands of courses, but also maximizes the value earned from each customer
  • Lucy's top traffic sources that ensure she never runs out of leads, even though her audience is small.

 

Learn more about Lucy Griffiths:

 

Learn more about Gillian:

]]> Mon, 19 Oct 2020 03:00:00 -0400 Gillian Perkins Gillian Perkins 2228

A few weeks ago, I gave my Instagram account a good clean out. I unfollowed a couple hundred accounts that weren’t really what I wanted or needed in my life right now.

 

Goal: to see more of the things I really care about!

 

The next day, as I scrolled through my feed, I saw a post from my friend Lucy.

 

Hey, it’s Lucy!, I said to myself. Man, I haven’t seen her in forever. I wonder how she’s been! What’s she up to these days, anyway…?

 

I tapped on her profile pic to navigate to her bio.

 

::reading bio::

 

Wait, what?!

 

She sold Thirty THOUSAND courses??

 

That, my friend, is a LOT of courses.

 

Naturally, I DMed Lucy straight-away to ask her to come on the podcast and tell us her strategy.

 

(I may or may not have been super curious to know myself.)

 

The story gets even better, though, because once we got on the phone, I learned that not only had she sold 30,000 courses… she’d done it in just 18 months.

 

If you’re as eager as I was to know how she did it, then go listen to the episode now, because it was SO interesting. Lucy explained her whole strategy and really didn’t hold back!

 

I loved this interview, and if you’re interested in selling online courses then I’m pretty sure you will as well!

 

Listen to the full episode to hear:

  • The funnel Lucy's using to quickly grow her list— at a profit!
  • How Lucy not only sells thousands of courses, but also maximizes the value earned from each customer
  • Lucy's top traffic sources that ensure she never runs out of leads, even though her audience is small.

 

Learn more about Lucy Griffiths:

 

Learn more about Gillian:

]]> No EP 41: Behind the Scenes of My Membership Site: Profits, Challenges, and Lessons Learned 41 41 EP 41: Behind the Scenes of My Membership Site: Profits, Challenges, and Lessons Learned full http://www.blubrry.com/worklessearnmore/68557367/ep-41-behind-the-scenes-of-my-membership-site-profits-challenges-and-lessons-learned/ https://share.transistor.fm/s/5c1ca29c I’ve been a teacher for over 13 years now, and I’m confident this skill is part of my God-given purpose here on earth.

 

But for the first 8+ years of teaching, I didn’t earn a very good living from the work. I was tied down to my local area, my calendar was crammed with lessons, and I was barely able to support my family.

 

Eventually, I scaled my local business and things got a bit better -- but it still felt like an uphill battle. This was one of the key motivators for starting my online business: I wanted to work from wherever (be that my living room, the local Starbucks, or a Parisian café) and on my own schedule.

 

So when I learned about “membership sites” for the first time… I immediately knew I was interested.

 

A membership site would allow me to use my teaching gifts to have a positive impact on the lives of others while at the same time maximizing -- and stabilizing -- my profits by creating monthly recurring revenue.

 

Sign me UP!

 

It took a few years to figure out how to start a membership, what I’d teach, and who it would be for -- but eventually, I got it off the ground, and today my membership program is my businesses’ main source of revenue!

 

Listen to the full episode to hear:

  • How much my membership, Startup Society, earns each month
  • Fixed costs and variable expenses of running a membership site
  • The biggest challenges I faced when I got the program off the ground
  • Mistakes I've made and lessons learned

 

Learn more about Gillian:

 

Resources mentioned in this episode:

 

]]> I’ve been a teacher for over 13 years now, and I’m confident this skill is part of my God-given purpose here on earth.

 

But for the first 8+ years of teaching, I didn’t earn a very good living from the work. I was tied down to my local area, my calendar was crammed with lessons, and I was barely able to support my family.

 

Eventually, I scaled my local business and things got a bit better -- but it still felt like an uphill battle. This was one of the key motivators for starting my online business: I wanted to work from wherever (be that my living room, the local Starbucks, or a Parisian café) and on my own schedule.

 

So when I learned about “membership sites” for the first time… I immediately knew I was interested.

 

A membership site would allow me to use my teaching gifts to have a positive impact on the lives of others while at the same time maximizing -- and stabilizing -- my profits by creating monthly recurring revenue.

 

Sign me UP!

 

It took a few years to figure out how to start a membership, what I’d teach, and who it would be for -- but eventually, I got it off the ground, and today my membership program is my businesses’ main source of revenue!

 

Listen to the full episode to hear:

  • How much my membership, Startup Society, earns each month
  • Fixed costs and variable expenses of running a membership site
  • The biggest challenges I faced when I got the program off the ground
  • Mistakes I've made and lessons learned

 

Learn more about Gillian:

 

Resources mentioned in this episode:

 

]]> Mon, 12 Oct 2020 03:00:00 -0400 Gillian Perkins Gillian Perkins 2307 I’ve been a teacher for over 13 years now, and I’m confident this skill is part of my God-given purpose here on earth.

 

But for the first 8+ years of teaching, I didn’t earn a very good living from the work. I was tied down to my local area, my calendar was crammed with lessons, and I was barely able to support my family.

 

Eventually, I scaled my local business and things got a bit better -- but it still felt like an uphill battle. This was one of the key motivators for starting my online business: I wanted to work from wherever (be that my living room, the local Starbucks, or a Parisian café) and on my own schedule.

 

So when I learned about “membership sites” for the first time… I immediately knew I was interested.

 

A membership site would allow me to use my teaching gifts to have a positive impact on the lives of others while at the same time maximizing -- and stabilizing -- my profits by creating monthly recurring revenue.

 

Sign me UP!

 

It took a few years to figure out how to start a membership, what I’d teach, and who it would be for -- but eventually, I got it off the ground, and today my membership program is my businesses’ main source of revenue!

 

Listen to the full episode to hear:

  • How much my membership, Startup Society, earns each month
  • Fixed costs and variable expenses of running a membership site
  • The biggest challenges I faced when I got the program off the ground
  • Mistakes I've made and lessons learned

 

Learn more about Gillian:

 

Resources mentioned in this episode:

 

]]> No EP 40: SEPTEMBER 2020 INCOME REPORT! 40 40 EP 40: SEPTEMBER 2020 INCOME REPORT! full http://www.blubrry.com/worklessearnmore/68364057/ep-40-september-2020-income-report/ https://share.transistor.fm/s/3087cec6 Every month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue.

 

These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it.

 

It’s now October and it’s been two months since I returned from taking the summer off for maternity leave—and September’s income report shows that things are still trending downward which means it’s prime time to make some moves to change this and start, once again, growing!

 

(By the way, if you happen to be in a “descent” yourself, know that this is a natural part of the cycle of growth. Two steps forward, one step back is a very healthy and normal pattern. To try to force things to constantly spiral upward is unrealistic, ultimately impossible, and will only lead to stress.)

 

As always, I’ll also share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more over time. Plus, you’ll get a time report, breaking down the time I spend on each activity and how that created a financial result (or not).

 

I hope that you’ll be able to learn from my trial and error, as I work to grow my business, my impact, and my income––all while keeping clear boundaries on my time and personal life.

 

Today, we’re looking back on September 2020.

 

Listen to the full episode to hear:

  • 3 specific strategies I’m implementing to INCREASE my income
  • Why my income went DOWN the last two months
  • Exactly how much time I worked and what I spent my time on this month
  • How much my team worked and what they worked on

 

Links:

]]> Every month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue.

 

These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it.

 

It’s now October and it’s been two months since I returned from taking the summer off for maternity leave—and September’s income report shows that things are still trending downward which means it’s prime time to make some moves to change this and start, once again, growing!

 

(By the way, if you happen to be in a “descent” yourself, know that this is a natural part of the cycle of growth. Two steps forward, one step back is a very healthy and normal pattern. To try to force things to constantly spiral upward is unrealistic, ultimately impossible, and will only lead to stress.)

 

As always, I’ll also share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more over time. Plus, you’ll get a time report, breaking down the time I spend on each activity and how that created a financial result (or not).

 

I hope that you’ll be able to learn from my trial and error, as I work to grow my business, my impact, and my income––all while keeping clear boundaries on my time and personal life.

 

Today, we’re looking back on September 2020.

 

Listen to the full episode to hear:

  • 3 specific strategies I’m implementing to INCREASE my income
  • Why my income went DOWN the last two months
  • Exactly how much time I worked and what I spent my time on this month
  • How much my team worked and what they worked on

 

Links:

]]> Mon, 05 Oct 2020 03:00:00 -0400 Gillian Perkins Gillian Perkins 2108 Every month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue.

 

These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it.

 

It’s now October and it’s been two months since I returned from taking the summer off for maternity leave—and September’s income report shows that things are still trending downward which means it’s prime time to make some moves to change this and start, once again, growing!

 

(By the way, if you happen to be in a “descent” yourself, know that this is a natural part of the cycle of growth. Two steps forward, one step back is a very healthy and normal pattern. To try to force things to constantly spiral upward is unrealistic, ultimately impossible, and will only lead to stress.)

 

As always, I’ll also share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more over time. Plus, you’ll get a time report, breaking down the time I spend on each activity and how that created a financial result (or not).

 

I hope that you’ll be able to learn from my trial and error, as I work to grow my business, my impact, and my income––all while keeping clear boundaries on my time and personal life.

 

Today, we’re looking back on September 2020.

 

Listen to the full episode to hear:

  • 3 specific strategies I’m implementing to INCREASE my income
  • Why my income went DOWN the last two months
  • Exactly how much time I worked and what I spent my time on this month
  • How much my team worked and what they worked on

 

Links:

]]> No EP 39: Building a Quarter-Million Dollar Agency in 20 Hrs/Wk + Content Marketing Strategy with Lacy Boggs 39 39 EP 39: Building a Quarter-Million Dollar Agency in 20 Hrs/Wk + Content Marketing Strategy with Lacy Boggs full http://www.blubrry.com/worklessearnmore/67908757/ep-39-building-a-quarter-million-dollar-agency-in-20-hrswk-content-marketing-strategy-with-lacy-boggs/ https://share.transistor.fm/s/e538891c Creating content is hands down the MOST time-consuming work I do each week. Writing blog articles, filming videos, recording podcasts, posting on Instagram… the list could go on.

 

As a digital entrepreneur, you get it. Content creation is time consuming… and our TIME is limited.

 

But—and a big one at that!—content marketing works so well.

 

That’s why it’s so important to create helpful videos, articles and other content is the perfect way to attract your target customers.

 

What’s to be done??

 

Allow me to introduce Lacy Boggs, my guest on today’s episode. Lacy runs The Content Direction Agency, a multi-six-figure content market agency. If you and I think we have a “content creation as opposed to time available” ratio problem… let me tell you… Lacy has it way worse. That’s because a whole roster of clients depends on her small team to create their content.

 

Naturally, Lacy’s figured out a few tricks to maximize content-creation-efficiency so they can keep man-hours down and productivity up.

 

Regardless of the size of your team—though especially if you’re a solopreneur—you’ll find her hack and systems effective to do the same in your company.

 

What does this mean? You can get MORE visibility, attract MORE leads, and close MORE sales—all without working more at all.

 

Listen to the full episode to hear:

  • How to pivot to find the business model that works for you and fulfills your personal goals
  • How Lacy built her agency to the quarter-million mark working less than 20 hours per week
  • A step-by-step process to follow to create a STRATEGIC content marketing plan
  • Chasing engagement, vanity metrics, and what you should really be measuring

 

Learn more about Lacy Boggs:

 

 

Learn more about Gillian:

 

]]> Creating content is hands down the MOST time-consuming work I do each week. Writing blog articles, filming videos, recording podcasts, posting on Instagram… the list could go on.

 

As a digital entrepreneur, you get it. Content creation is time consuming… and our TIME is limited.

 

But—and a big one at that!—content marketing works so well.

 

That’s why it’s so important to create helpful videos, articles and other content is the perfect way to attract your target customers.

 

What’s to be done??

 

Allow me to introduce Lacy Boggs, my guest on today’s episode. Lacy runs The Content Direction Agency, a multi-six-figure content market agency. If you and I think we have a “content creation as opposed to time available” ratio problem… let me tell you… Lacy has it way worse. That’s because a whole roster of clients depends on her small team to create their content.

 

Naturally, Lacy’s figured out a few tricks to maximize content-creation-efficiency so they can keep man-hours down and productivity up.

 

Regardless of the size of your team—though especially if you’re a solopreneur—you’ll find her hack and systems effective to do the same in your company.

 

What does this mean? You can get MORE visibility, attract MORE leads, and close MORE sales—all without working more at all.

 

Listen to the full episode to hear:

  • How to pivot to find the business model that works for you and fulfills your personal goals
  • How Lacy built her agency to the quarter-million mark working less than 20 hours per week
  • A step-by-step process to follow to create a STRATEGIC content marketing plan
  • Chasing engagement, vanity metrics, and what you should really be measuring

 

Learn more about Lacy Boggs:

 

 

Learn more about Gillian:

 

]]> Mon, 28 Sep 2020 03:00:00 -0400 Gillian Perkins Gillian Perkins 3026 Creating content is hands down the MOST time-consuming work I do each week. Writing blog articles, filming videos, recording podcasts, posting on Instagram… the list could go on.

 

As a digital entrepreneur, you get it. Content creation is time consuming… and our TIME is limited.

 

But—and a big one at that!—content marketing works so well.

 

That’s why it’s so important to create helpful videos, articles and other content is the perfect way to attract your target customers.

 

What’s to be done??

 

Allow me to introduce Lacy Boggs, my guest on today’s episode. Lacy runs The Content Direction Agency, a multi-six-figure content market agency. If you and I think we have a “content creation as opposed to time available” ratio problem… let me tell you… Lacy has it way worse. That’s because a whole roster of clients depends on her small team to create their content.

 

Naturally, Lacy’s figured out a few tricks to maximize content-creation-efficiency so they can keep man-hours down and productivity up.

 

Regardless of the size of your team—though especially if you’re a solopreneur—you’ll find her hack and systems effective to do the same in your company.

 

What does this mean? You can get MORE visibility, attract MORE leads, and close MORE sales—all without working more at all.

 

Listen to the full episode to hear:

  • How to pivot to find the business model that works for you and fulfills your personal goals
  • How Lacy built her agency to the quarter-million mark working less than 20 hours per week
  • A step-by-step process to follow to create a STRATEGIC content marketing plan
  • Chasing engagement, vanity metrics, and what you should really be measuring

 

Learn more about Lacy Boggs:

 

 

Learn more about Gillian:

 

]]> No EP 38: The Secret Behind Every Successful Entrepreneur... 38 38 EP 38: The Secret Behind Every Successful Entrepreneur... full http://www.blubrry.com/worklessearnmore/67501734/ep-38-the-secret-behind-every-successful-entrepreneur/ https://share.transistor.fm/s/812a85ce If you started your company, then most likely you are a VISIONARY leader. That's a unique gift! But we all have our strengths and weaknesses, and you might need "another half" that you don't even know you're missing.

 

That other half is called an INTEGRATOR.

 

Many visionary entrepreneurs have one behind the scenes—think Henry Ford, founder of Ford Motors, and Ray Kroc, founder of McDonald’s, who both had operations managers. The visionary sets their sights on the vision and the integrators are the people who actually put these dreams and these plans into action.

 

In fact, I have an integrator here at Gillian Perkins International—and I’m going to share how I found Cortni, what she does in the business, and how it’s impacted the business and so much more in this episode all about integrators.

 

Listen to the full episode to hear:

  • Visionary leaders vs "integrators" and why most companies need BOTH
  • How an integrator can help you grow your business more successfully and easily
  • What my integrator, Cortni, does at Gillian Perkins International
  • How to find your own integrator and what to look for when you interview candidates

 

Learn more about Gillian

 

Resources mentioned in this episode

]]> If you started your company, then most likely you are a VISIONARY leader. That's a unique gift! But we all have our strengths and weaknesses, and you might need "another half" that you don't even know you're missing.

 

That other half is called an INTEGRATOR.

 

Many visionary entrepreneurs have one behind the scenes—think Henry Ford, founder of Ford Motors, and Ray Kroc, founder of McDonald’s, who both had operations managers. The visionary sets their sights on the vision and the integrators are the people who actually put these dreams and these plans into action.

 

In fact, I have an integrator here at Gillian Perkins International—and I’m going to share how I found Cortni, what she does in the business, and how it’s impacted the business and so much more in this episode all about integrators.

 

Listen to the full episode to hear:

  • Visionary leaders vs "integrators" and why most companies need BOTH
  • How an integrator can help you grow your business more successfully and easily
  • What my integrator, Cortni, does at Gillian Perkins International
  • How to find your own integrator and what to look for when you interview candidates

 

Learn more about Gillian

 

Resources mentioned in this episode

]]> Mon, 21 Sep 2020 03:00:00 -0400 Gillian Perkins Gillian Perkins 1240 If you started your company, then most likely you are a VISIONARY leader. That's a unique gift! But we all have our strengths and weaknesses, and you might need "another half" that you don't even know you're missing.

 

That other half is called an INTEGRATOR.

 

Many visionary entrepreneurs have one behind the scenes—think Henry Ford, founder of Ford Motors, and Ray Kroc, founder of McDonald’s, who both had operations managers. The visionary sets their sights on the vision and the integrators are the people who actually put these dreams and these plans into action.

 

In fact, I have an integrator here at Gillian Perkins International—and I’m going to share how I found Cortni, what she does in the business, and how it’s impacted the business and so much more in this episode all about integrators.

 

Listen to the full episode to hear:

  • Visionary leaders vs "integrators" and why most companies need BOTH
  • How an integrator can help you grow your business more successfully and easily
  • What my integrator, Cortni, does at Gillian Perkins International
  • How to find your own integrator and what to look for when you interview candidates

 

Learn more about Gillian

 

Resources mentioned in this episode

]]> No EP 37: How to Be Successful WITHOUT the Hustle featuring Claire Pelletreau 37 37 EP 37: How to Be Successful WITHOUT the Hustle featuring Claire Pelletreau full http://www.blubrry.com/worklessearnmore/67267509/ep-37-how-to-be-successful-without-the-hustle-featuring-claire-pelletreau/ https://share.transistor.fm/s/7b27e1d7 Imagine this: you can be a totally lazy entrepreneur yet create amazing, high-quality work and accomplish everything you want in business—and more.

 

And I don’t mean lazy in a negative way. I actually consider myself a pretty lazy person. Yet given the current hustle culture, being a lazy entrepreneur probably sounds hilarious at best and an impossibility at worse.

 

So how on earth can you be a successful entrepreneur and be lazy at the same time?

 

Most importantly, creating high-quality work is at the top. Being smart about where you spend your time is key, too. And, sometimes, running Facebook ads is the most efficient way to engage potential customers and sell your work.

 

In this episode, I’m chatting with Claire Pelletreau who is a self-proclaimed lazy entrepreneur. She’s also a Facebook and Instagram ad consultant, teacher, conversion optimization expert, and creator of Absolute FB Ads.

 

Claire spends her days writing about Facebook and Instagram ads, troubleshooting ad problems with her students, and managing campaigns for 7 and 8 figure business owners. She specializes in Facebook and Instagram ads that sell online courses and programs, but she’ll happily geek out with you on ways to test advertising for any type of business.

 

Claire also LOVES talking about money—profit, loss, the whole shebang. She asks her guests how much they charge—and how much they earn—on her show, the Get Paid Podcast.

 

Listen to the full episode to hear:

  • Why social media may not be worth your time or effort
  • Strategies Claire uses to consistently *make sales* without big launches or constantly posting on social
  • Why spending money on ads makes sense... even if you're only breaking even
  • How Claire has maximized the results she's gotten from investing in copywriting services

 

Learn more about Claire Pelletreau:

 

Learn more about Gillian:

 

Other resources from this episode:

]]> Imagine this: you can be a totally lazy entrepreneur yet create amazing, high-quality work and accomplish everything you want in business—and more.

 

And I don’t mean lazy in a negative way. I actually consider myself a pretty lazy person. Yet given the current hustle culture, being a lazy entrepreneur probably sounds hilarious at best and an impossibility at worse.

 

So how on earth can you be a successful entrepreneur and be lazy at the same time?

 

Most importantly, creating high-quality work is at the top. Being smart about where you spend your time is key, too. And, sometimes, running Facebook ads is the most efficient way to engage potential customers and sell your work.

 

In this episode, I’m chatting with Claire Pelletreau who is a self-proclaimed lazy entrepreneur. She’s also a Facebook and Instagram ad consultant, teacher, conversion optimization expert, and creator of Absolute FB Ads.

 

Claire spends her days writing about Facebook and Instagram ads, troubleshooting ad problems with her students, and managing campaigns for 7 and 8 figure business owners. She specializes in Facebook and Instagram ads that sell online courses and programs, but she’ll happily geek out with you on ways to test advertising for any type of business.

 

Claire also LOVES talking about money—profit, loss, the whole shebang. She asks her guests how much they charge—and how much they earn—on her show, the Get Paid Podcast.

 

Listen to the full episode to hear:

  • Why social media may not be worth your time or effort
  • Strategies Claire uses to consistently *make sales* without big launches or constantly posting on social
  • Why spending money on ads makes sense... even if you're only breaking even
  • How Claire has maximized the results she's gotten from investing in copywriting services

 

Learn more about Claire Pelletreau:

 

Learn more about Gillian:

 

Other resources from this episode:

]]> Mon, 14 Sep 2020 03:00:00 -0400 Gillian Perkins Gillian Perkins 2921 Imagine this: you can be a totally lazy entrepreneur yet create amazing, high-quality work and accomplish everything you want in business—and more.

 

And I don’t mean lazy in a negative way. I actually consider myself a pretty lazy person. Yet given the current hustle culture, being a lazy entrepreneur probably sounds hilarious at best and an impossibility at worse.

 

So how on earth can you be a successful entrepreneur and be lazy at the same time?

 

Most importantly, creating high-quality work is at the top. Being smart about where you spend your time is key, too. And, sometimes, running Facebook ads is the most efficient way to engage potential customers and sell your work.

 

In this episode, I’m chatting with Claire Pelletreau who is a self-proclaimed lazy entrepreneur. She’s also a Facebook and Instagram ad consultant, teacher, conversion optimization expert, and creator of Absolute FB Ads.

 

Claire spends her days writing about Facebook and Instagram ads, troubleshooting ad problems with her students, and managing campaigns for 7 and 8 figure business owners. She specializes in Facebook and Instagram ads that sell online courses and programs, but she’ll happily geek out with you on ways to test advertising for any type of business.

 

Claire also LOVES talking about money—profit, loss, the whole shebang. She asks her guests how much they charge—and how much they earn—on her show, the Get Paid Podcast.

 

Listen to the full episode to hear:

  • Why social media may not be worth your time or effort
  • Strategies Claire uses to consistently *make sales* without big launches or constantly posting on social
  • Why spending money on ads makes sense... even if you're only breaking even
  • How Claire has maximized the results she's gotten from investing in copywriting services

 

Learn more about Claire Pelletreau:

 

Learn more about Gillian:

 

Other resources from this episode:

]]> No EP 36: AUGUST 2020 INCOME REPORT! 36 36 EP 36: AUGUST 2020 INCOME REPORT! full http://www.blubrry.com/worklessearnmore/66943789/ep-36-august-2020-income-report/ https://share.transistor.fm/s/6a802420 Every month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue.

 

These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it.

 

I’ll also share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more over time. Plus, you’ll get a time report, breaking down the time I spend on each activity and how that created a financial result (or not).

 

I hope that you’ll be able to learn from my trial and error, as I work to grow my business, my impact, and my income––all while keeping clear boundaries on my time and personal life.

 

Today, we’re looking back on August 2020.

 

Listen to the full episode to hear:

  • How not working much during the summer impacted our revenue
  • Why I’m working no more than 15 hours a week
  • Why I’d rather earn less and do things better than do everything myself
  • Where I spent the majority of my time in August

 

Links:

 

Resources Mentioned:

]]> Every month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue.

 

These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it.

 

I’ll also share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more over time. Plus, you’ll get a time report, breaking down the time I spend on each activity and how that created a financial result (or not).

 

I hope that you’ll be able to learn from my trial and error, as I work to grow my business, my impact, and my income––all while keeping clear boundaries on my time and personal life.

 

Today, we’re looking back on August 2020.

 

Listen to the full episode to hear:

  • How not working much during the summer impacted our revenue
  • Why I’m working no more than 15 hours a week
  • Why I’d rather earn less and do things better than do everything myself
  • Where I spent the majority of my time in August

 

Links:

 

Resources Mentioned:

]]> Mon, 07 Sep 2020 03:00:00 -0400 Gillian Perkins Gillian Perkins 1583 Every month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue.

 

These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it.

 

I’ll also share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more over time. Plus, you’ll get a time report, breaking down the time I spend on each activity and how that created a financial result (or not).

 

I hope that you’ll be able to learn from my trial and error, as I work to grow my business, my impact, and my income––all while keeping clear boundaries on my time and personal life.

 

Today, we’re looking back on August 2020.

 

Listen to the full episode to hear:

  • How not working much during the summer impacted our revenue
  • Why I’m working no more than 15 hours a week
  • Why I’d rather earn less and do things better than do everything myself
  • Where I spent the majority of my time in August

 

Links:

 

Resources Mentioned:

]]> No EP 35: 5 Reasons You Aren't Making Any Money Online 35 35 EP 35: 5 Reasons You Aren't Making Any Money Online full http://www.blubrry.com/worklessearnmore/66266658/ep-35-5-reasons-you-arent-making-any-money-online/ https://share.transistor.fm/s/3bd029a0 It can be SO frustrating to start a business, put in the work, and still not make any money.

 

I get it: it took me a few years of trying before I finally “broke through” and starting making money with my online business. I recently shared a video on my YouTube channel about how I took my blog and business from $0 to $100,000 in revenue in 12 months. But, in the video, I made it extremely clear that those 12 months were not the first twelve months in business.

 

In fact, I’d already invested a few years into trying to grow my business, trying to make money online, and, in all honesty, completely failing and essentially making $0.

 

So what changed between now and then?

 

It wasn’t that my hard work finally paid off, even though that’s a common story you hear among the small business world. Instead, I changed some key things in my business that led to that financial success.

 

Listen to the full episode to hear:

  • The 5 things I did wrong (and what I see people doing wrong all the time!) that can stop you from making any money in your online business
  • Why too much "patience" can be a bad thing
  • The first thing you have to have to be able to make money online
  • How to tell if you're trying to sell the *wrong* product and figure out what your audience actually wants
  • How long you should stick to ONE strategy before you decide it's time to try something new

 

Links:

 

]]> It can be SO frustrating to start a business, put in the work, and still not make any money.

 

I get it: it took me a few years of trying before I finally “broke through” and starting making money with my online business. I recently shared a video on my YouTube channel about how I took my blog and business from $0 to $100,000 in revenue in 12 months. But, in the video, I made it extremely clear that those 12 months were not the first twelve months in business.

 

In fact, I’d already invested a few years into trying to grow my business, trying to make money online, and, in all honesty, completely failing and essentially making $0.

 

So what changed between now and then?

 

It wasn’t that my hard work finally paid off, even though that’s a common story you hear among the small business world. Instead, I changed some key things in my business that led to that financial success.

 

Listen to the full episode to hear:

  • The 5 things I did wrong (and what I see people doing wrong all the time!) that can stop you from making any money in your online business
  • Why too much "patience" can be a bad thing
  • The first thing you have to have to be able to make money online
  • How to tell if you're trying to sell the *wrong* product and figure out what your audience actually wants
  • How long you should stick to ONE strategy before you decide it's time to try something new

 

Links:

 

]]> Mon, 31 Aug 2020 03:00:00 -0400 Gillian Perkins Gillian Perkins 1729 It can be SO frustrating to start a business, put in the work, and still not make any money.

 

I get it: it took me a few years of trying before I finally “broke through” and starting making money with my online business. I recently shared a video on my YouTube channel about how I took my blog and business from $0 to $100,000 in revenue in 12 months. But, in the video, I made it extremely clear that those 12 months were not the first twelve months in business.

 

In fact, I’d already invested a few years into trying to grow my business, trying to make money online, and, in all honesty, completely failing and essentially making $0.

 

So what changed between now and then?

 

It wasn’t that my hard work finally paid off, even though that’s a common story you hear among the small business world. Instead, I changed some key things in my business that led to that financial success.

 

Listen to the full episode to hear:

  • The 5 things I did wrong (and what I see people doing wrong all the time!) that can stop you from making any money in your online business
  • Why too much "patience" can be a bad thing
  • The first thing you have to have to be able to make money online
  • How to tell if you're trying to sell the *wrong* product and figure out what your audience actually wants
  • How long you should stick to ONE strategy before you decide it's time to try something new

 

Links:

 

]]> No EP 34: Creating a Podcast with IMPACT featuring Tara McMullin 34 34 EP 34: Creating a Podcast with IMPACT featuring Tara McMullin full http://www.blubrry.com/worklessearnmore/66116776/ep-34-creating-a-podcast-with-impact-featuring-tara-mcmullin/ https://share.transistor.fm/s/4c87e502 Globally, there are over one million podcasts available—and growing! That is a HUGE number of podcasts.

 

Given the continuous growth of this industry, it’s no wonder that you’re considering creating one—or want to learn how to make your existing podcast even better than it is now.

 

There are countless resources available on HOW to start a podcast. That’s why I wanted to take a different approach with this episode and instead explore what determines the success of a podcast, how hosting a podcast impacts your business, and how you can make the most impact on your listeners.

 

Podcasting is relatively new to me and so that’s why I invited someone on the show who’s been in the game for awhile—someone who could share how to create a podcast that will not only be effective in terms of downloads and listeners, but will actually influence your business and revenue, too.

 

Tara McMullin is the host of the What Works podcast, founder of the What Works Network, and the co-founder of Yellow House Media. She’s been helping small business owners find what works for them for over a decade. Her goal is to push past the hype and facilitate candid conversations about doing business in the New Economy.

 

In this episode, Tara’s going to divulge all the ways in which we can make an impact in our communities through podcasting and so much more.

 

Listen to the full episode to hear:

  • The #1 most important thing you need to figure out about your podcast for it to have the impact you're looking for
  • How to stand out from OTHER podcasts that cover the same topic as your show
  • How finding the right premise for you show makes everything else fall into place
  • How to MARKET your show to build your listener-base and grow your audience

 

Learn more about Tara McMullin:

 

Learn more about Gillian:

 

Other resources from this episode:

]]> Globally, there are over one million podcasts available—and growing! That is a HUGE number of podcasts.

 

Given the continuous growth of this industry, it’s no wonder that you’re considering creating one—or want to learn how to make your existing podcast even better than it is now.

 

There are countless resources available on HOW to start a podcast. That’s why I wanted to take a different approach with this episode and instead explore what determines the success of a podcast, how hosting a podcast impacts your business, and how you can make the most impact on your listeners.

 

Podcasting is relatively new to me and so that’s why I invited someone on the show who’s been in the game for awhile—someone who could share how to create a podcast that will not only be effective in terms of downloads and listeners, but will actually influence your business and revenue, too.

 

Tara McMullin is the host of the What Works podcast, founder of the What Works Network, and the co-founder of Yellow House Media. She’s been helping small business owners find what works for them for over a decade. Her goal is to push past the hype and facilitate candid conversations about doing business in the New Economy.

 

In this episode, Tara’s going to divulge all the ways in which we can make an impact in our communities through podcasting and so much more.

 

Listen to the full episode to hear:

  • The #1 most important thing you need to figure out about your podcast for it to have the impact you're looking for
  • How to stand out from OTHER podcasts that cover the same topic as your show
  • How finding the right premise for you show makes everything else fall into place
  • How to MARKET your show to build your listener-base and grow your audience

 

Learn more about Tara McMullin:

 

Learn more about Gillian:

 

Other resources from this episode:

]]> Mon, 24 Aug 2020 03:00:00 -0400 Gillian Perkins Gillian Perkins 3035 Globally, there are over one million podcasts available—and growing! That is a HUGE number of podcasts.

 

Given the continuous growth of this industry, it’s no wonder that you’re considering creating one—or want to learn how to make your existing podcast even better than it is now.

 

There are countless resources available on HOW to start a podcast. That’s why I wanted to take a different approach with this episode and instead explore what determines the success of a podcast, how hosting a podcast impacts your business, and how you can make the most impact on your listeners.

 

Podcasting is relatively new to me and so that’s why I invited someone on the show who’s been in the game for awhile—someone who could share how to create a podcast that will not only be effective in terms of downloads and listeners, but will actually influence your business and revenue, too.

 

Tara McMullin is the host of the What Works podcast, founder of the What Works Network, and the co-founder of Yellow House Media. She’s been helping small business owners find what works for them for over a decade. Her goal is to push past the hype and facilitate candid conversations about doing business in the New Economy.

 

In this episode, Tara’s going to divulge all the ways in which we can make an impact in our communities through podcasting and so much more.

 

Listen to the full episode to hear:

  • The #1 most important thing you need to figure out about your podcast for it to have the impact you're looking for
  • How to stand out from OTHER podcasts that cover the same topic as your show
  • How finding the right premise for you show makes everything else fall into place
  • How to MARKET your show to build your listener-base and grow your audience

 

Learn more about Tara McMullin:

 

Learn more about Gillian:

 

Other resources from this episode:

]]> No EP 33: Blog vs Podcast vs YouTube: Which Should You Start? 33 33 EP 33: Blog vs Podcast vs YouTube: Which Should You Start? full http://www.blubrry.com/worklessearnmore/65874585/ep-33-blog-vs-podcast-vs-youtube-which-should-you-start/ https://share.transistor.fm/s/f46b16f5 Getting results with content marketing takes time.

 

To put it in perspective, one of my 15-minute YouTube videos can take anywhere between 2-8 hours to finish and have it ready to publish. And one of my blog posts takes anywhere from 30 minutes to a couple hours to write, edit, and publish.

 

Not only does high-quality content take a lot of time to create but in order to get real results with it, you have to give it as much time and attention it needs so that you can actually get people to read it. It’s no small feat!

 

If you don’t do all of these things, then you’re wasting the time that you do invest because the content won’t be doing anything for your business. That’s why it’s even more important to choose the right channel for you to see real results.

 

But how do you choose which of the three types of content is right for you right now? And which will create the biggest results for your business?

In today’s episode, I’m going to share with you what I’ve learned from creating each of these types of content, some of the challenges that go along with each of them, and how they have impacted my business.

 

Listen to the full episode to hear:

  • The pros and cons of blogging, YouTube, and podcasting
  • The different *types* of results each of these types of content create
  • The importance of focus and why you should pick just ONE type of content to create... at least at first

 

Links:

 

]]> Getting results with content marketing takes time.

 

To put it in perspective, one of my 15-minute YouTube videos can take anywhere between 2-8 hours to finish and have it ready to publish. And one of my blog posts takes anywhere from 30 minutes to a couple hours to write, edit, and publish.

 

Not only does high-quality content take a lot of time to create but in order to get real results with it, you have to give it as much time and attention it needs so that you can actually get people to read it. It’s no small feat!

 

If you don’t do all of these things, then you’re wasting the time that you do invest because the content won’t be doing anything for your business. That’s why it’s even more important to choose the right channel for you to see real results.

 

But how do you choose which of the three types of content is right for you right now? And which will create the biggest results for your business?

In today’s episode, I’m going to share with you what I’ve learned from creating each of these types of content, some of the challenges that go along with each of them, and how they have impacted my business.

 

Listen to the full episode to hear:

  • The pros and cons of blogging, YouTube, and podcasting
  • The different *types* of results each of these types of content create
  • The importance of focus and why you should pick just ONE type of content to create... at least at first

 

Links:

 

]]> Mon, 17 Aug 2020 03:00:00 -0400 Gillian Perkins Gillian Perkins 2284 Getting results with content marketing takes time.

 

To put it in perspective, one of my 15-minute YouTube videos can take anywhere between 2-8 hours to finish and have it ready to publish. And one of my blog posts takes anywhere from 30 minutes to a couple hours to write, edit, and publish.

 

Not only does high-quality content take a lot of time to create but in order to get real results with it, you have to give it as much time and attention it needs so that you can actually get people to read it. It’s no small feat!

 

If you don’t do all of these things, then you’re wasting the time that you do invest because the content won’t be doing anything for your business. That’s why it’s even more important to choose the right channel for you to see real results.

 

But how do you choose which of the three types of content is right for you right now? And which will create the biggest results for your business?

In today’s episode, I’m going to share with you what I’ve learned from creating each of these types of content, some of the challenges that go along with each of them, and how they have impacted my business.

 

Listen to the full episode to hear:

  • The pros and cons of blogging, YouTube, and podcasting
  • The different *types* of results each of these types of content create
  • The importance of focus and why you should pick just ONE type of content to create... at least at first

 

Links:

 

]]> No EP 32: July 2020 INCOME REPORT! 32 32 EP 32: July 2020 INCOME REPORT! full http://www.blubrry.com/worklessearnmore/65535942/ep-32-july-2020-income-report/ https://share.transistor.fm/s/453a53b9 Every month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue.

 

These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it.

 

I’ll also share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more over time. Plus, you’ll get a time report, breaking down the time I spend on each activity and how that created a financial result (or not).

 

I hope that you’ll be able to learn from my trial and error, as I work to grow my business, my impact, and my income––all while keeping clear boundaries on my time and personal life.

 

Today, we’re looking back on July 2020.

 

Listen to the full episode to hear:

  • Why I'm working less than ever before
  • How much my business earned while I was on vacation
  • How much my TEAM worked while I was out of the office
  • My new schedule and what's coming up in future months

 

Links:

]]> Every month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue.

 

These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it.

 

I’ll also share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more over time. Plus, you’ll get a time report, breaking down the time I spend on each activity and how that created a financial result (or not).

 

I hope that you’ll be able to learn from my trial and error, as I work to grow my business, my impact, and my income––all while keeping clear boundaries on my time and personal life.

 

Today, we’re looking back on July 2020.

 

Listen to the full episode to hear:

  • Why I'm working less than ever before
  • How much my business earned while I was on vacation
  • How much my TEAM worked while I was out of the office
  • My new schedule and what's coming up in future months

 

Links:

]]> Mon, 10 Aug 2020 00:00:00 -0400 Gillian Perkins Gillian Perkins 2451 Every month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue.

 

These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it.

 

I’ll also share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more over time. Plus, you’ll get a time report, breaking down the time I spend on each activity and how that created a financial result (or not).

 

I hope that you’ll be able to learn from my trial and error, as I work to grow my business, my impact, and my income––all while keeping clear boundaries on my time and personal life.

 

Today, we’re looking back on July 2020.

 

Listen to the full episode to hear:

  • Why I'm working less than ever before
  • How much my business earned while I was on vacation
  • How much my TEAM worked while I was out of the office
  • My new schedule and what's coming up in future months

 

Links:

]]> No EP 31: Business Strategy and Becoming Your Own CFO with Susan Boles 31 31 EP 31: Business Strategy and Becoming Your Own CFO with Susan Boles full http://www.blubrry.com/worklessearnmore/65080021/ep-31-business-strategy-and-becoming-your-own-cfo-with-susan-boles/ https://share.transistor.fm/s/f600f100 A CFO does more than look at numbers—they also look at the big picture to find patterns in the data. Finding those patterns is what leads you, as an entrepreneur, to making better, more informed decisions for your business.

 

You might dig into the numbers and find that one of your products takes up 80% of your time but only 20% of your revenue—while, on the flip side, you might have a product that takes up much less time and much more revenue.

 

So how can stepping into the CFO role of your business help you work less, make more money, and make better business decisions? Where should you start? And what steps can you take to create a meaningful strategy?

 

Enter Susan Boles. Susan is a Virtual CFO and Operations Advisor for agencies, consultants, and coaches at ScaleSpark. She focuses on helping businesses get clear on their numbers and truly understand their inner workings at a deeper level so they can make decisions from a place of intention and purpose—instead of panic. Susan has over a decade of experience as a CFO and software consultant and she's on a mission to help founders build sustainable, resilient businesses.

 

Listen to the full episode to hear:

  • The ROLE of CFO, and why every business – no matter how small – should have someone doing this work
  • What does "strategy" really mean? Where should our strategy be based?
  • What data to track and how to use it to make more strategic decisions in your business
  • The #1 question to ask yourself about EVERYTHING to improve your strategy and create better results
  • Why you should be tracking your time first before your financials

 

Learn more about Susan Boles:

 

 

Learn more about Gillian:

 

]]> A CFO does more than look at numbers—they also look at the big picture to find patterns in the data. Finding those patterns is what leads you, as an entrepreneur, to making better, more informed decisions for your business.

 

You might dig into the numbers and find that one of your products takes up 80% of your time but only 20% of your revenue—while, on the flip side, you might have a product that takes up much less time and much more revenue.

 

So how can stepping into the CFO role of your business help you work less, make more money, and make better business decisions? Where should you start? And what steps can you take to create a meaningful strategy?

 

Enter Susan Boles. Susan is a Virtual CFO and Operations Advisor for agencies, consultants, and coaches at ScaleSpark. She focuses on helping businesses get clear on their numbers and truly understand their inner workings at a deeper level so they can make decisions from a place of intention and purpose—instead of panic. Susan has over a decade of experience as a CFO and software consultant and she's on a mission to help founders build sustainable, resilient businesses.

 

Listen to the full episode to hear:

  • The ROLE of CFO, and why every business – no matter how small – should have someone doing this work
  • What does "strategy" really mean? Where should our strategy be based?
  • What data to track and how to use it to make more strategic decisions in your business
  • The #1 question to ask yourself about EVERYTHING to improve your strategy and create better results
  • Why you should be tracking your time first before your financials

 

Learn more about Susan Boles:

 

 

Learn more about Gillian:

 

]]> Mon, 03 Aug 2020 03:00:00 -0400 Gillian Perkins Gillian Perkins 2818 A CFO does more than look at numbers—they also look at the big picture to find patterns in the data. Finding those patterns is what leads you, as an entrepreneur, to making better, more informed decisions for your business.

 

You might dig into the numbers and find that one of your products takes up 80% of your time but only 20% of your revenue—while, on the flip side, you might have a product that takes up much less time and much more revenue.

 

So how can stepping into the CFO role of your business help you work less, make more money, and make better business decisions? Where should you start? And what steps can you take to create a meaningful strategy?

 

Enter Susan Boles. Susan is a Virtual CFO and Operations Advisor for agencies, consultants, and coaches at ScaleSpark. She focuses on helping businesses get clear on their numbers and truly understand their inner workings at a deeper level so they can make decisions from a place of intention and purpose—instead of panic. Susan has over a decade of experience as a CFO and software consultant and she's on a mission to help founders build sustainable, resilient businesses.

 

Listen to the full episode to hear:

  • The ROLE of CFO, and why every business – no matter how small – should have someone doing this work
  • What does "strategy" really mean? Where should our strategy be based?
  • What data to track and how to use it to make more strategic decisions in your business
  • The #1 question to ask yourself about EVERYTHING to improve your strategy and create better results
  • Why you should be tracking your time first before your financials

 

Learn more about Susan Boles:

 

 

Learn more about Gillian:

 

]]> No EP 30: How to Create Multiple Streams of Revenue (+ What to AVOID!) 30 30 EP 30: How to Create Multiple Streams of Revenue (+ What to AVOID!) full http://www.blubrry.com/worklessearnmore/64721016/ep-30-how-to-create-multiple-streams-of-revenue-what-to-avoid/ https://share.transistor.fm/s/7e086b1e Being an entrepreneur and supporting yourself with your own business can mean that your income can fluctuate a LOT from one month to the next—and that can be scary and stressful, making it NO FUN to “be your own boss.”

 

BUT! There are things that you can do to create a stable cash flow month over month so you can work less and earn more.

 

You can diversify your income and develop multiple streams of revenue to really stabilize things. This also ensures that you’re earning a consistent amount of money every month and ultimately getting rid of the stress and enjoying the process of actually running your business a whole lot more.

 

However, there are some traps you can fall into as you try to create multiple streams of income. These mistakes can prevent you from successfully developing your multiple streams, keeping your business small, and ultimately wasting a lot of your time—and, in some cases, you might end up working MORE and earning LESS which is not what we want!

 

Listen to the full episode to hear:

  • Types of income vs revenue streams
  • A simple, step-by-step process you can follow to start developing multiple streams of revenue
  • Big mistakes to AVOID so you don't waste your time on efforts that won't pay off
  • Best revenue streams for people who are just getting started

 

Links:

 

]]> Being an entrepreneur and supporting yourself with your own business can mean that your income can fluctuate a LOT from one month to the next—and that can be scary and stressful, making it NO FUN to “be your own boss.”

 

BUT! There are things that you can do to create a stable cash flow month over month so you can work less and earn more.

 

You can diversify your income and develop multiple streams of revenue to really stabilize things. This also ensures that you’re earning a consistent amount of money every month and ultimately getting rid of the stress and enjoying the process of actually running your business a whole lot more.

 

However, there are some traps you can fall into as you try to create multiple streams of income. These mistakes can prevent you from successfully developing your multiple streams, keeping your business small, and ultimately wasting a lot of your time—and, in some cases, you might end up working MORE and earning LESS which is not what we want!

 

Listen to the full episode to hear:

  • Types of income vs revenue streams
  • A simple, step-by-step process you can follow to start developing multiple streams of revenue
  • Big mistakes to AVOID so you don't waste your time on efforts that won't pay off
  • Best revenue streams for people who are just getting started

 

Links:

 

]]> Mon, 27 Jul 2020 03:00:00 -0400 Gillian Perkins Gillian Perkins 2134 Being an entrepreneur and supporting yourself with your own business can mean that your income can fluctuate a LOT from one month to the next—and that can be scary and stressful, making it NO FUN to “be your own boss.”

 

BUT! There are things that you can do to create a stable cash flow month over month so you can work less and earn more.

 

You can diversify your income and develop multiple streams of revenue to really stabilize things. This also ensures that you’re earning a consistent amount of money every month and ultimately getting rid of the stress and enjoying the process of actually running your business a whole lot more.

 

However, there are some traps you can fall into as you try to create multiple streams of income. These mistakes can prevent you from successfully developing your multiple streams, keeping your business small, and ultimately wasting a lot of your time—and, in some cases, you might end up working MORE and earning LESS which is not what we want!

 

Listen to the full episode to hear:

  • Types of income vs revenue streams
  • A simple, step-by-step process you can follow to start developing multiple streams of revenue
  • Big mistakes to AVOID so you don't waste your time on efforts that won't pay off
  • Best revenue streams for people who are just getting started

 

Links:

 

]]> No EP 29: Get Booked as a Podcast Guest to GROW YOUR BRAND Faster with Brigitte Lyons 29 29 EP 29: Get Booked as a Podcast Guest to GROW YOUR BRAND Faster with Brigitte Lyons full http://www.blubrry.com/worklessearnmore/64404982/ep-29-get-booked-as-a-podcast-guest-to-grow-your-brand-faster-with-brigitte-lyons/ https://share.transistor.fm/s/dd004021 When you think about public relations, what comes to mind is probably media mentions and magazine placements. But modern PR is about so much more than that. Today, appearing on podcasts is an essential way for small business owners to grow their brand.

 

Seriously: entrepreneurs who show up on key podcasts typically get more exposure, build their audience faster, and even get more sales immediately following a podcast appearance, according to today’s guest.

 

There are so many benefits to incorporating a public relations strategy into your small business—and, of course, I was determined to find out how to take advantage of the most powerful and most leveraged PR strategies that are out there today so that we can get the biggest results with the least amount of effort.

 

That’s why I’m excited to introduce you to my guest today, Brigitte Lyons.

 

Brigitte is the founder of Podcast Ally, a podcast booking agency that takes the hassle of researching and pitching podcasts off the to-do lists of their clients.

 

She originally came to this specialization by accident when her team booked a top podcast for a client and saw that it outperformed the magazines and online news sites her team was working with.

 

In addition to her agency, Brigitte also runs the Podcast Ally Pro Accelerator to teach other PR pros, talented virtual assistants, and internal teams how to book podcasts for their clients.

 

Listen to the full episode to hear:

  • Why podcast guest interviews are the #1 PR strategy for busy entrepreneurs
  • Ideas for how to position yourself as a podcast guest + what to talk about
  • How to decide which podcasts are the best fit for you and your brand
  • Best "pitching" practices to increase your odds of getting a YES

 

Learn more about Brigitte Lyons:

 

Learn more about Gillian:

 

]]> When you think about public relations, what comes to mind is probably media mentions and magazine placements. But modern PR is about so much more than that. Today, appearing on podcasts is an essential way for small business owners to grow their brand.

 

Seriously: entrepreneurs who show up on key podcasts typically get more exposure, build their audience faster, and even get more sales immediately following a podcast appearance, according to today’s guest.

 

There are so many benefits to incorporating a public relations strategy into your small business—and, of course, I was determined to find out how to take advantage of the most powerful and most leveraged PR strategies that are out there today so that we can get the biggest results with the least amount of effort.

 

That’s why I’m excited to introduce you to my guest today, Brigitte Lyons.

 

Brigitte is the founder of Podcast Ally, a podcast booking agency that takes the hassle of researching and pitching podcasts off the to-do lists of their clients.

 

She originally came to this specialization by accident when her team booked a top podcast for a client and saw that it outperformed the magazines and online news sites her team was working with.

 

In addition to her agency, Brigitte also runs the Podcast Ally Pro Accelerator to teach other PR pros, talented virtual assistants, and internal teams how to book podcasts for their clients.

 

Listen to the full episode to hear:

  • Why podcast guest interviews are the #1 PR strategy for busy entrepreneurs
  • Ideas for how to position yourself as a podcast guest + what to talk about
  • How to decide which podcasts are the best fit for you and your brand
  • Best "pitching" practices to increase your odds of getting a YES

 

Learn more about Brigitte Lyons:

 

Learn more about Gillian:

 

]]> Mon, 20 Jul 2020 03:00:00 -0400 Gillian Perkins Gillian Perkins 2919 When you think about public relations, what comes to mind is probably media mentions and magazine placements. But modern PR is about so much more than that. Today, appearing on podcasts is an essential way for small business owners to grow their brand.

 

Seriously: entrepreneurs who show up on key podcasts typically get more exposure, build their audience faster, and even get more sales immediately following a podcast appearance, according to today’s guest.

 

There are so many benefits to incorporating a public relations strategy into your small business—and, of course, I was determined to find out how to take advantage of the most powerful and most leveraged PR strategies that are out there today so that we can get the biggest results with the least amount of effort.

 

That’s why I’m excited to introduce you to my guest today, Brigitte Lyons.

 

Brigitte is the founder of Podcast Ally, a podcast booking agency that takes the hassle of researching and pitching podcasts off the to-do lists of their clients.

 

She originally came to this specialization by accident when her team booked a top podcast for a client and saw that it outperformed the magazines and online news sites her team was working with.

 

In addition to her agency, Brigitte also runs the Podcast Ally Pro Accelerator to teach other PR pros, talented virtual assistants, and internal teams how to book podcasts for their clients.

 

Listen to the full episode to hear:

  • Why podcast guest interviews are the #1 PR strategy for busy entrepreneurs
  • Ideas for how to position yourself as a podcast guest + what to talk about
  • How to decide which podcasts are the best fit for you and your brand
  • Best "pitching" practices to increase your odds of getting a YES

 

Learn more about Brigitte Lyons:

 

Learn more about Gillian:

 

]]> No EP 28: June 2020 INCOME REPORT 28 28 EP 28: June 2020 INCOME REPORT full http://www.blubrry.com/worklessearnmore/64095358/ep-28-june-2020-income-report/ https://share.transistor.fm/s/231f3a65 Every month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue.

 

These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it.

 

I’ll also share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more over time. Plus, you’ll get a time report, breaking down the time I spend on each activity and how that created a financial result (or not).

 

I hope that you’ll be able to learn from my trial and error, as I work to grow my business, my impact, and my income––all while keeping clear boundaries on my time and personal life.

 

Today, we’re looking back on June 2020.

 

Listen to the full episode to hear:

  • How being out of the office for maternity leave has impacted expenses
  • How June was our second best month yet even though I barely worked at all
  • What “working almost not at all” actually means specifically
  • How Q2 compared to Q1 and how it turned out to be our best quarter to date
  • And an update on our Facebook advertising struggles

 

Links:

]]> Every month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue.

 

These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it.

 

I’ll also share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more over time. Plus, you’ll get a time report, breaking down the time I spend on each activity and how that created a financial result (or not).

 

I hope that you’ll be able to learn from my trial and error, as I work to grow my business, my impact, and my income––all while keeping clear boundaries on my time and personal life.

 

Today, we’re looking back on June 2020.

 

Listen to the full episode to hear:

  • How being out of the office for maternity leave has impacted expenses
  • How June was our second best month yet even though I barely worked at all
  • What “working almost not at all” actually means specifically
  • How Q2 compared to Q1 and how it turned out to be our best quarter to date
  • And an update on our Facebook advertising struggles

 

Links:

]]> Mon, 13 Jul 2020 03:00:00 -0400 Gillian Perkins Gillian Perkins 1360 Every month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue.

 

These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it.

 

I’ll also share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more over time. Plus, you’ll get a time report, breaking down the time I spend on each activity and how that created a financial result (or not).

 

I hope that you’ll be able to learn from my trial and error, as I work to grow my business, my impact, and my income––all while keeping clear boundaries on my time and personal life.

 

Today, we’re looking back on June 2020.

 

Listen to the full episode to hear:

  • How being out of the office for maternity leave has impacted expenses
  • How June was our second best month yet even though I barely worked at all
  • What “working almost not at all” actually means specifically
  • How Q2 compared to Q1 and how it turned out to be our best quarter to date
  • And an update on our Facebook advertising struggles

 

Links:

]]> No EP 27: The FORMULA for Success 27 27 EP 27: The FORMULA for Success full http://www.blubrry.com/worklessearnmore/63296744/ep-27-the-formula-for-success/ https://share.transistor.fm/s/cbccba86 I get it. I’ve been there.

I wanted to be successful and I didn’t know how because I wasn’t successful yet.

So I did what I thought was the right thing: I asked for advice.

I found people who I considered to be successful and I asked them what it took to get to where they were—and what I needed to do. In truth, I was looking for a formula—but what I found was not only generic but incredibly unhelpful.

I didn’t understand why these successful people wouldn’t just tell me what to do! Were they being stingy or is there simply not a formula for success? Do we all just need to “find our own way?”

What I want to know is: is that the truth? Is there really only one way to success?

Personally, I think there are two main reasons why people tell you that there isn’t a formula for success.

The first one is that they don’t know the formula for success so they just declare that there isn’t one. They think that since they haven’t found it, it isn’t out there.

The second reason—which is the real, deeper, bigger reason—is that if we are just looking for a formula for success and success isn’t defined, then the answer is that there isn’t a formula for success at all.

At the heart of it, success can mean so many different things to different people.

Listen to the full episode to hear:

  • Why everyone *denies* there's a formula for success
  • Why "self-taught" is a myth
  • A simple framework for finding your success formula
  • How to put your formula to work and take ACTION to reach your goals

Links:

 

]]> I get it. I’ve been there.

I wanted to be successful and I didn’t know how because I wasn’t successful yet.

So I did what I thought was the right thing: I asked for advice.

I found people who I considered to be successful and I asked them what it took to get to where they were—and what I needed to do. In truth, I was looking for a formula—but what I found was not only generic but incredibly unhelpful.

I didn’t understand why these successful people wouldn’t just tell me what to do! Were they being stingy or is there simply not a formula for success? Do we all just need to “find our own way?”

What I want to know is: is that the truth? Is there really only one way to success?

Personally, I think there are two main reasons why people tell you that there isn’t a formula for success.

The first one is that they don’t know the formula for success so they just declare that there isn’t one. They think that since they haven’t found it, it isn’t out there.

The second reason—which is the real, deeper, bigger reason—is that if we are just looking for a formula for success and success isn’t defined, then the answer is that there isn’t a formula for success at all.

At the heart of it, success can mean so many different things to different people.

Listen to the full episode to hear:

  • Why everyone *denies* there's a formula for success
  • Why "self-taught" is a myth
  • A simple framework for finding your success formula
  • How to put your formula to work and take ACTION to reach your goals

Links:

 

]]> Mon, 06 Jul 2020 03:00:00 -0400 Gillian Perkins Gillian Perkins 1350 I get it. I’ve been there.

I wanted to be successful and I didn’t know how because I wasn’t successful yet.

So I did what I thought was the right thing: I asked for advice.

I found people who I considered to be successful and I asked them what it took to get to where they were—and what I needed to do. In truth, I was looking for a formula—but what I found was not only generic but incredibly unhelpful.

I didn’t understand why these successful people wouldn’t just tell me what to do! Were they being stingy or is there simply not a formula for success? Do we all just need to “find our own way?”

What I want to know is: is that the truth? Is there really only one way to success?

Personally, I think there are two main reasons why people tell you that there isn’t a formula for success.

The first one is that they don’t know the formula for success so they just declare that there isn’t one. They think that since they haven’t found it, it isn’t out there.

The second reason—which is the real, deeper, bigger reason—is that if we are just looking for a formula for success and success isn’t defined, then the answer is that there isn’t a formula for success at all.

At the heart of it, success can mean so many different things to different people.

Listen to the full episode to hear:

  • Why everyone *denies* there's a formula for success
  • Why "self-taught" is a myth
  • A simple framework for finding your success formula
  • How to put your formula to work and take ACTION to reach your goals

Links:

 

]]> No EP 26: How to Start a Membership Site & Attract Your First Members 26 26 EP 26: How to Start a Membership Site & Attract Your First Members full http://www.blubrry.com/worklessearnmore/63063455/ep-26-how-to-start-a-membership-site-attract-your-first-members/ https://share.transistor.fm/s/c126e424 My membership site is the lifeblood of my business. I started it two years ago and it’s done nothing but good things for my business—and life—ever since.

There are a number of benefits that membership sites offer for your business.

First, they produce recurring income. This really helps to stabilize your business revenue and profits.

Second, they provide ongoing support for your customers. This is incredibly powerful because you learn SO MUCH about your customers and thus are able to serve them better. Truly a win-win.

Third, your membership site is active, alive, and constantly growing. It’s not something you launch once. It’s something you can actually build momentum with over time.

If you aren’t sure if a membership site is a good fit for you, listen to episode 19 of the podcast where I talk about courses versus membership sites and how to decide between the two. And if you’re ready to dive in on membership sites, listen to today’s episode.

Listen to the full episode to hear:

  • The most important thing to consider BEFORE starting your membership site
  • How to make sure a membership site is actually the right move for your business right now
  • The most important steps to get your first members and ensure your program is a success
  • Step-by-step how to put your membership together

Links:

]]> My membership site is the lifeblood of my business. I started it two years ago and it’s done nothing but good things for my business—and life—ever since.

There are a number of benefits that membership sites offer for your business.

First, they produce recurring income. This really helps to stabilize your business revenue and profits.

Second, they provide ongoing support for your customers. This is incredibly powerful because you learn SO MUCH about your customers and thus are able to serve them better. Truly a win-win.

Third, your membership site is active, alive, and constantly growing. It’s not something you launch once. It’s something you can actually build momentum with over time.

If you aren’t sure if a membership site is a good fit for you, listen to episode 19 of the podcast where I talk about courses versus membership sites and how to decide between the two. And if you’re ready to dive in on membership sites, listen to today’s episode.

Listen to the full episode to hear:

  • The most important thing to consider BEFORE starting your membership site
  • How to make sure a membership site is actually the right move for your business right now
  • The most important steps to get your first members and ensure your program is a success
  • Step-by-step how to put your membership together

Links:

]]> Mon, 29 Jun 2020 03:00:00 -0400 Gillian Perkins Gillian Perkins 2086 My membership site is the lifeblood of my business. I started it two years ago and it’s done nothing but good things for my business—and life—ever since.

There are a number of benefits that membership sites offer for your business.

First, they produce recurring income. This really helps to stabilize your business revenue and profits.

Second, they provide ongoing support for your customers. This is incredibly powerful because you learn SO MUCH about your customers and thus are able to serve them better. Truly a win-win.

Third, your membership site is active, alive, and constantly growing. It’s not something you launch once. It’s something you can actually build momentum with over time.

If you aren’t sure if a membership site is a good fit for you, listen to episode 19 of the podcast where I talk about courses versus membership sites and how to decide between the two. And if you’re ready to dive in on membership sites, listen to today’s episode.

Listen to the full episode to hear:

  • The most important thing to consider BEFORE starting your membership site
  • How to make sure a membership site is actually the right move for your business right now
  • The most important steps to get your first members and ensure your program is a success
  • Step-by-step how to put your membership together

Links:

]]> No EP 25: Hitting BIG Goals With A Small, Agile Team with Kate Northrup 25 25 EP 25: Hitting BIG Goals With A Small, Agile Team with Kate Northrup full http://www.blubrry.com/worklessearnmore/62494858/ep-25-hitting-big-goals-with-a-small-agile-team-with-kate-northrup/ https://share.transistor.fm/s/57428597 If you’re an overachiever, doing less doesn’t feel like the answer to earning more OR achieving your goals.

 

Because doing less feels counterintuitive to both of those things.

 

And by doing less—working less?!—you might feel guilty. You might even feel bad.

 

But according to today’s guest, doing less and scaling back doesn’t mean your business and life is going to fall apart. Instead, it could actually be the turning point you need to become more profitable and creative!

 

Kate Northrup is the bestselling author of Do Less, founder of Origin Collective, a membership site for female entrepreneurs who want to grow their businesses while doing less, and mom of two little ones.

 

Listen to the full episode to hear:

  • How Kate launched her membership site and got her first members
  • Different launch strategies Kate's tried and what she's learned from them
  • Pros and cons of having a larger or smaller team
  • How asking "what would this look like if it were simple?" can change everything

 

Learn more about Kate Northrup:

 

 

Learn more about Gillian:

 

]]> If you’re an overachiever, doing less doesn’t feel like the answer to earning more OR achieving your goals.

 

Because doing less feels counterintuitive to both of those things.

 

And by doing less—working less?!—you might feel guilty. You might even feel bad.

 

But according to today’s guest, doing less and scaling back doesn’t mean your business and life is going to fall apart. Instead, it could actually be the turning point you need to become more profitable and creative!

 

Kate Northrup is the bestselling author of Do Less, founder of Origin Collective, a membership site for female entrepreneurs who want to grow their businesses while doing less, and mom of two little ones.

 

Listen to the full episode to hear:

  • How Kate launched her membership site and got her first members
  • Different launch strategies Kate's tried and what she's learned from them
  • Pros and cons of having a larger or smaller team
  • How asking "what would this look like if it were simple?" can change everything

 

Learn more about Kate Northrup:

 

 

Learn more about Gillian:

 

]]> Mon, 22 Jun 2020 03:00:00 -0400 Gillian Perkins Gillian Perkins 3212 If you’re an overachiever, doing less doesn’t feel like the answer to earning more OR achieving your goals.

 

Because doing less feels counterintuitive to both of those things.

 

And by doing less—working less?!—you might feel guilty. You might even feel bad.

 

But according to today’s guest, doing less and scaling back doesn’t mean your business and life is going to fall apart. Instead, it could actually be the turning point you need to become more profitable and creative!

 

Kate Northrup is the bestselling author of Do Less, founder of Origin Collective, a membership site for female entrepreneurs who want to grow their businesses while doing less, and mom of two little ones.

 

Listen to the full episode to hear:

  • How Kate launched her membership site and got her first members
  • Different launch strategies Kate's tried and what she's learned from them
  • Pros and cons of having a larger or smaller team
  • How asking "what would this look like if it were simple?" can change everything

 

Learn more about Kate Northrup:

 

 

Learn more about Gillian:

 

]]> No EP 24: Family + Business: How I Make It Work 24 24 EP 24: Family + Business: How I Make It Work full http://www.blubrry.com/worklessearnmore/62182892/ep-24-family-business-how-i-make-it-work/ https://share.transistor.fm/s/3fe21241 As my business grows, it’s going to get harder, right, Gillian?

 

Nope. In my experience, it gets EASIER—even with three kids AND a newborn.

 

Now, that’s not to say I haven’t faced challenges. Of course I have! And in your journey to grow a successful business, so will you!

 

And some of those challenges will relate to HOW you work and WHEN you work as you seek to balance family and business responsibilities.

 

Beyond the logistics of running a business and parenting, one of the MOST important things that really matters is that you truly enjoy what you’re doing.

 

Oftentimes, we simply assume that things are going to get harder the bigger our business grows. That in itself can hold you back from growing your business into its full potential.

 

But if you truly enjoy what you’re doing, you show up every day, get better at what you do, and grow through the challenges that creating and growing a business naturally brings.

 

In today's episode, I'm going to walk you through a few of my go-to tips and tricks on how to run a business while parenting (and homeschooling!) at the same time. And for those of you who aren’t parents—maybe you have a day job, maybe you’re in school, or maybe you have a side hustle—these tips apply to you, too!

 

Listen to the full episode to hear:

  • My #1 habit for doubling my productivity every day
  • Whether to multitask or not and how to get it all done when you simply DON’T have the time
  • Simple tips for ensuring you have the energy to show up as the person you need to be to do what you need to do
  • And how to approach that perennial question: should you use technology as a babysitter?

 

Links:

 

]]> As my business grows, it’s going to get harder, right, Gillian?

 

Nope. In my experience, it gets EASIER—even with three kids AND a newborn.

 

Now, that’s not to say I haven’t faced challenges. Of course I have! And in your journey to grow a successful business, so will you!

 

And some of those challenges will relate to HOW you work and WHEN you work as you seek to balance family and business responsibilities.

 

Beyond the logistics of running a business and parenting, one of the MOST important things that really matters is that you truly enjoy what you’re doing.

 

Oftentimes, we simply assume that things are going to get harder the bigger our business grows. That in itself can hold you back from growing your business into its full potential.

 

But if you truly enjoy what you’re doing, you show up every day, get better at what you do, and grow through the challenges that creating and growing a business naturally brings.

 

In today's episode, I'm going to walk you through a few of my go-to tips and tricks on how to run a business while parenting (and homeschooling!) at the same time. And for those of you who aren’t parents—maybe you have a day job, maybe you’re in school, or maybe you have a side hustle—these tips apply to you, too!

 

Listen to the full episode to hear:

  • My #1 habit for doubling my productivity every day
  • Whether to multitask or not and how to get it all done when you simply DON’T have the time
  • Simple tips for ensuring you have the energy to show up as the person you need to be to do what you need to do
  • And how to approach that perennial question: should you use technology as a babysitter?

 

Links:

 

]]> Mon, 15 Jun 2020 03:00:00 -0400 Gillian Perkins Gillian Perkins 1773 As my business grows, it’s going to get harder, right, Gillian?

 

Nope. In my experience, it gets EASIER—even with three kids AND a newborn.

 

Now, that’s not to say I haven’t faced challenges. Of course I have! And in your journey to grow a successful business, so will you!

 

And some of those challenges will relate to HOW you work and WHEN you work as you seek to balance family and business responsibilities.

 

Beyond the logistics of running a business and parenting, one of the MOST important things that really matters is that you truly enjoy what you’re doing.

 

Oftentimes, we simply assume that things are going to get harder the bigger our business grows. That in itself can hold you back from growing your business into its full potential.

 

But if you truly enjoy what you’re doing, you show up every day, get better at what you do, and grow through the challenges that creating and growing a business naturally brings.

 

In today's episode, I'm going to walk you through a few of my go-to tips and tricks on how to run a business while parenting (and homeschooling!) at the same time. And for those of you who aren’t parents—maybe you have a day job, maybe you’re in school, or maybe you have a side hustle—these tips apply to you, too!

 

Listen to the full episode to hear:

  • My #1 habit for doubling my productivity every day
  • Whether to multitask or not and how to get it all done when you simply DON’T have the time
  • Simple tips for ensuring you have the energy to show up as the person you need to be to do what you need to do
  • And how to approach that perennial question: should you use technology as a babysitter?

 

Links:

 

]]> No EP 23: May 2020 INCOME REPORT 23 23 EP 23: May 2020 INCOME REPORT full http://www.blubrry.com/worklessearnmore/61782645/ep-23-may-2020-income-report/ https://share.transistor.fm/s/22383d7a Every month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue.

 

These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it.

 

I’ll also share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more over time. Plus, you’ll get a time report, breaking down the time I spend on each activity and how that created a financial result (or not).

 

I hope that you’ll be able to learn from my trial and error, as I work to grow my business, my impact, and my income––all while keeping clear boundaries on my time and personal life.

 

Today, we’re looking back on May 2020.

 

Listen to the full episode to hear:

  • What my team and I did when my daughter showed up early!
  • Why I wish I would have paid myself an average monthly income from the very beginning and an easy way to figure out your monthly salary
  • How much a new hire is costing the business and why we made that decision
  • Why the entrepreneurial mindset is SO necessary as you deal with the ups and downs of business
  • How our product sales compare to our best month ever—April—and what impacted the numbers this month

 

Links:

]]> Every month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue.

 

These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it.

 

I’ll also share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more over time. Plus, you’ll get a time report, breaking down the time I spend on each activity and how that created a financial result (or not).

 

I hope that you’ll be able to learn from my trial and error, as I work to grow my business, my impact, and my income––all while keeping clear boundaries on my time and personal life.

 

Today, we’re looking back on May 2020.

 

Listen to the full episode to hear:

  • What my team and I did when my daughter showed up early!
  • Why I wish I would have paid myself an average monthly income from the very beginning and an easy way to figure out your monthly salary
  • How much a new hire is costing the business and why we made that decision
  • Why the entrepreneurial mindset is SO necessary as you deal with the ups and downs of business
  • How our product sales compare to our best month ever—April—and what impacted the numbers this month

 

Links:

]]> Mon, 08 Jun 2020 03:00:00 -0400 Gillian Perkins Gillian Perkins 2295 Every month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue.

 

These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it.

 

I’ll also share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more over time. Plus, you’ll get a time report, breaking down the time I spend on each activity and how that created a financial result (or not).

 

I hope that you’ll be able to learn from my trial and error, as I work to grow my business, my impact, and my income––all while keeping clear boundaries on my time and personal life.

 

Today, we’re looking back on May 2020.

 

Listen to the full episode to hear:

  • What my team and I did when my daughter showed up early!
  • Why I wish I would have paid myself an average monthly income from the very beginning and an easy way to figure out your monthly salary
  • How much a new hire is costing the business and why we made that decision
  • Why the entrepreneurial mindset is SO necessary as you deal with the ups and downs of business
  • How our product sales compare to our best month ever—April—and what impacted the numbers this month

 

Links:

]]> No EP 22: Six-figure Launches With A TINY List–Tarzan Kay Shares Her Copywriting Secrets 22 22 EP 22: Six-figure Launches With A TINY List–Tarzan Kay Shares Her Copywriting Secrets full http://www.blubrry.com/worklessearnmore/61195596/ep-22-six-figure-launches-with-a-tiny-listtarzan-kay-shares-her-copywriting-secrets/ https://share.transistor.fm/s/a07289ca When you’re selling online, most people assume that a bigger audience is better.

 

More people, more money, right?

 

According to today’s guest, a six-figure launch isn’t about your list size and it’s not just about how awesome you are—really! Instead, it’s about how you structure your offer, how you price it, and how you build a relationship with your audience. There’s a method behind it.

 

Tarzan Kay is an email marketing expert and former copywriter-for-hire who’s been able to generate massive revenue with a small audience. In this episode, Tarzan shares exactly how she did a $151,000 launch last year.

 

And, naturally, she shares all of her expert email marketing and copywriting tips on how she stands out in a crowded market—and how you can, too.

 

Listen to the full episode to hear:

  • What counterintuitive pricing strategy to use if your list is small
  • How you *structure* your offer matters and how sometimes it’s about more than your sales tactics
  • What "small list tactics" you can use to maximize your sales when your email list is small
  • Why you shouldn't WAIT to launch—and how it can actually be the best thing you can do to grow your audience

 

Tarzan’s Links:

 

Gillian’s Links:

 

]]> When you’re selling online, most people assume that a bigger audience is better.

 

More people, more money, right?

 

According to today’s guest, a six-figure launch isn’t about your list size and it’s not just about how awesome you are—really! Instead, it’s about how you structure your offer, how you price it, and how you build a relationship with your audience. There’s a method behind it.

 

Tarzan Kay is an email marketing expert and former copywriter-for-hire who’s been able to generate massive revenue with a small audience. In this episode, Tarzan shares exactly how she did a $151,000 launch last year.

 

And, naturally, she shares all of her expert email marketing and copywriting tips on how she stands out in a crowded market—and how you can, too.

 

Listen to the full episode to hear:

  • What counterintuitive pricing strategy to use if your list is small
  • How you *structure* your offer matters and how sometimes it’s about more than your sales tactics
  • What "small list tactics" you can use to maximize your sales when your email list is small
  • Why you shouldn't WAIT to launch—and how it can actually be the best thing you can do to grow your audience

 

Tarzan’s Links:

 

Gillian’s Links:

 

]]> Mon, 01 Jun 2020 03:00:00 -0400 Gillian Perkins Gillian Perkins 2582 When you’re selling online, most people assume that a bigger audience is better.

 

More people, more money, right?

 

According to today’s guest, a six-figure launch isn’t about your list size and it’s not just about how awesome you are—really! Instead, it’s about how you structure your offer, how you price it, and how you build a relationship with your audience. There’s a method behind it.

 

Tarzan Kay is an email marketing expert and former copywriter-for-hire who’s been able to generate massive revenue with a small audience. In this episode, Tarzan shares exactly how she did a $151,000 launch last year.

 

And, naturally, she shares all of her expert email marketing and copywriting tips on how she stands out in a crowded market—and how you can, too.

 

Listen to the full episode to hear:

  • What counterintuitive pricing strategy to use if your list is small
  • How you *structure* your offer matters and how sometimes it’s about more than your sales tactics
  • What "small list tactics" you can use to maximize your sales when your email list is small
  • Why you shouldn't WAIT to launch—and how it can actually be the best thing you can do to grow your audience

 

Tarzan’s Links:

 

Gillian’s Links:

 

]]> No EP 21: What I Learned Spending $20,000+ on Copywriters 21 21 EP 21: What I Learned Spending $20,000+ on Copywriters full http://www.blubrry.com/worklessearnmore/60168988/ep-21-what-i-learned-spending-20000-on-copywriters/ https://share.transistor.fm/s/f4e65e9d Last year I spent over $20,000 on copywriters.

 

That is a lot of money by the standard of any small business, and it was a very significant chunk of my expenses last year.

 

You might think that it sounds crazy to spent $20,000 on copywriting services.  But consider this:  if you're earning $50k with a 1% conversion rate, you could bump it up to just a 3% conversion rate and generate $150,000!

 

That's a really big increase!

 

By improving my copy-–and increasing my conversion rate–by even a small amount, I can generate significantly more revenue and profit for my business.  So spending $20,000 on copywriting suddenly doesn’t sound so crazy.

 

In today’s episode, I want to share what  I learned through the process of spending so much money on copywriting services.

 

I’m going to break down whether or not it was worth it, as well as how to consider whether hiring a copywriter is a smart move for your business. I'm also going to share with you the impact that investing this money has had on my business – good and bad.

 

Listen to the full episode to hear:

  • How hiring a copywriter can (potentially!) be a great investment but it can also have a lot of challenges
  • 2 BIG copywriting projects I outsourced, and how each of them turned out
  • What 5 big lessons I learned about copywriting, marketing, success, and taking shortcuts
  • Whether or not I will work with copywriters again in the future and what I'll do differently

 

Links:

 

]]> Last year I spent over $20,000 on copywriters.

 

That is a lot of money by the standard of any small business, and it was a very significant chunk of my expenses last year.

 

You might think that it sounds crazy to spent $20,000 on copywriting services.  But consider this:  if you're earning $50k with a 1% conversion rate, you could bump it up to just a 3% conversion rate and generate $150,000!

 

That's a really big increase!

 

By improving my copy-–and increasing my conversion rate–by even a small amount, I can generate significantly more revenue and profit for my business.  So spending $20,000 on copywriting suddenly doesn’t sound so crazy.

 

In today’s episode, I want to share what  I learned through the process of spending so much money on copywriting services.

 

I’m going to break down whether or not it was worth it, as well as how to consider whether hiring a copywriter is a smart move for your business. I'm also going to share with you the impact that investing this money has had on my business – good and bad.

 

Listen to the full episode to hear:

  • How hiring a copywriter can (potentially!) be a great investment but it can also have a lot of challenges
  • 2 BIG copywriting projects I outsourced, and how each of them turned out
  • What 5 big lessons I learned about copywriting, marketing, success, and taking shortcuts
  • Whether or not I will work with copywriters again in the future and what I'll do differently

 

Links:

 

]]> Mon, 25 May 2020 03:00:00 -0400 Gillian Perkins Gillian Perkins 2110 Last year I spent over $20,000 on copywriters.

 

That is a lot of money by the standard of any small business, and it was a very significant chunk of my expenses last year.

 

You might think that it sounds crazy to spent $20,000 on copywriting services.  But consider this:  if you're earning $50k with a 1% conversion rate, you could bump it up to just a 3% conversion rate and generate $150,000!

 

That's a really big increase!

 

By improving my copy-–and increasing my conversion rate–by even a small amount, I can generate significantly more revenue and profit for my business.  So spending $20,000 on copywriting suddenly doesn’t sound so crazy.

 

In today’s episode, I want to share what  I learned through the process of spending so much money on copywriting services.

 

I’m going to break down whether or not it was worth it, as well as how to consider whether hiring a copywriter is a smart move for your business. I'm also going to share with you the impact that investing this money has had on my business – good and bad.

 

Listen to the full episode to hear:

  • How hiring a copywriter can (potentially!) be a great investment but it can also have a lot of challenges
  • 2 BIG copywriting projects I outsourced, and how each of them turned out
  • What 5 big lessons I learned about copywriting, marketing, success, and taking shortcuts
  • Whether or not I will work with copywriters again in the future and what I'll do differently

 

Links:

 

]]> No EP 20: Building A Business That Allows Space For Living With Lilah Higgins 20 20 EP 20: Building A Business That Allows Space For Living With Lilah Higgins full http://www.blubrry.com/worklessearnmore/54731887/ep-20-building-a-business-that-allows-space-for-living-with-lilah-higgins/ https://share.transistor.fm/s/f88bc2ef I’m not the only one who runs a successful business in less than full time. Every month, I’ll share a conversation with another business owner who is prioritizing working less and earning more.

 

We’ll get into the choices they’ve made, the tools they use, and how they organize their businesses to maximize profit and minimize effort.

 

Today, I'm bringing on my friend Lilah Higgins to share with us a little bit about how she runs her business in about 20 hours per week.

 

Lilah is the co-founder of TheForge, a leadership training community for faith-driven business owners, along with her husband, Zac.

 

Lilah is also a leader in the online business space where she uses her fine art training and strategic mind to work with her clients and students to create cohesive and effective brands, helping them find the confidence they need to become industry leaders.

 

And she does all that while being a great mom to her two little kids.

 

Lilah definitely needs to save time wherever she can, especially now that she’s shifting her business to prioritize more fun in her life.

 

Lilah is a perfect case study for how you can strategically run your business in fewer hours, achieve real “success”, and meet your goals without compromising your values.

 

Listen to the full episode to hear:


  • How Lilah knew she was working too much and what she did to cut back on working time so she could prioritize her lifetime
  • How and why Lilah’s making a conscious effort to spend more time on purely fun activities
  • How Lilah transitioned from working with 1-on-1 clients to selling digital products… and the impact that had on the number of hours she works per week
  • Why Lilah works “on the margins” and how the time she spends working breaks down between clients and products
  • Her favorite tool for helping her company earn more with less effort

 

Links:


 

]]> I’m not the only one who runs a successful business in less than full time. Every month, I’ll share a conversation with another business owner who is prioritizing working less and earning more.

 

We’ll get into the choices they’ve made, the tools they use, and how they organize their businesses to maximize profit and minimize effort.

 

Today, I'm bringing on my friend Lilah Higgins to share with us a little bit about how she runs her business in about 20 hours per week.

 

Lilah is the co-founder of TheForge, a leadership training community for faith-driven business owners, along with her husband, Zac.

 

Lilah is also a leader in the online business space where she uses her fine art training and strategic mind to work with her clients and students to create cohesive and effective brands, helping them find the confidence they need to become industry leaders.

 

And she does all that while being a great mom to her two little kids.

 

Lilah definitely needs to save time wherever she can, especially now that she’s shifting her business to prioritize more fun in her life.

 

Lilah is a perfect case study for how you can strategically run your business in fewer hours, achieve real “success”, and meet your goals without compromising your values.

 

Listen to the full episode to hear:


  • How Lilah knew she was working too much and what she did to cut back on working time so she could prioritize her lifetime
  • How and why Lilah’s making a conscious effort to spend more time on purely fun activities
  • How Lilah transitioned from working with 1-on-1 clients to selling digital products… and the impact that had on the number of hours she works per week
  • Why Lilah works “on the margins” and how the time she spends working breaks down between clients and products
  • Her favorite tool for helping her company earn more with less effort

 

Links:


 

]]> Mon, 18 May 2020 04:06:00 -0400 Gillian Perkins Gillian Perkins 1928 I’m not the only one who runs a successful business in less than full time. Every month, I’ll share a conversation with another business owner who is prioritizing working less and earning more.

 

We’ll get into the choices they’ve made, the tools they use, and how they organize their businesses to maximize profit and minimize effort.

 

Today, I'm bringing on my friend Lilah Higgins to share with us a little bit about how she runs her business in about 20 hours per week.

 

Lilah is the co-founder of TheForge, a leadership training community for faith-driven business owners, along with her husband, Zac.

 

Lilah is also a leader in the online business space where she uses her fine art training and strategic mind to work with her clients and students to create cohesive and effective brands, helping them find the confidence they need to become industry leaders.

 

And she does all that while being a great mom to her two little kids.

 

Lilah definitely needs to save time wherever she can, especially now that she’s shifting her business to prioritize more fun in her life.

 

Lilah is a perfect case study for how you can strategically run your business in fewer hours, achieve real “success”, and meet your goals without compromising your values.

 

Listen to the full episode to hear:


  • How Lilah knew she was working too much and what she did to cut back on working time so she could prioritize her lifetime
  • How and why Lilah’s making a conscious effort to spend more time on purely fun activities
  • How Lilah transitioned from working with 1-on-1 clients to selling digital products… and the impact that had on the number of hours she works per week
  • Why Lilah works “on the margins” and how the time she spends working breaks down between clients and products
  • Her favorite tool for helping her company earn more with less effort

 

Links:


 

]]> No EP 19: Courses VS Membership Sites & How to Decide Which Is Right for YOU 19 19 EP 19: Courses VS Membership Sites & How to Decide Which Is Right for YOU full http://www.blubrry.com/worklessearnmore/60179663/ep-19-courses-vs-membership-sites-how-to-decide-which-is-right-for-you/ https://share.transistor.fm/s/1069ca6b Selling digital products is a fantastic way to be able to work less and earn more.

 

If you run an online business or you're planning on starting one, chances are you are very familiar with digital products and all of the benefits digital products can bring to your business.

 

You already know that once you create the product, you can sell them for months, even years, without having to regularly invest more time and more money into improving them or additional inventory. Digital products are something that you can create in your business to generate profits for a long time to come.

 

Take courses and membership sites as an example.

 

Courses and membership sites are two types of premium digital products you can sell, and they both offer amazing opportunities. They both offer opportunities to increase your profits without having to continually increase your work hours.

 

So how, when both are potentially really smart things to invest some initial time and money into, do you decide which one is right for YOU?

 

In today's episode, I am going to explain to you the difference between these two digital products and help you figure out which of them is the best fit for you and your business.

 

I'm going to help you make that decision by sharing with you some of the pros and the cons of each, my experience with them, and which one is best for you, depending on your situation and your goals.

 

Listen to the full episode to hear:

  • Courses and membership sites have a lot in common -- both good and bad
  • Which digital product is simpler to build into your business
  • Which option can be more profitable
  • And which option is right for YOU

 

Links:

]]> Selling digital products is a fantastic way to be able to work less and earn more.

 

If you run an online business or you're planning on starting one, chances are you are very familiar with digital products and all of the benefits digital products can bring to your business.

 

You already know that once you create the product, you can sell them for months, even years, without having to regularly invest more time and more money into improving them or additional inventory. Digital products are something that you can create in your business to generate profits for a long time to come.

 

Take courses and membership sites as an example.

 

Courses and membership sites are two types of premium digital products you can sell, and they both offer amazing opportunities. They both offer opportunities to increase your profits without having to continually increase your work hours.

 

So how, when both are potentially really smart things to invest some initial time and money into, do you decide which one is right for YOU?

 

In today's episode, I am going to explain to you the difference between these two digital products and help you figure out which of them is the best fit for you and your business.

 

I'm going to help you make that decision by sharing with you some of the pros and the cons of each, my experience with them, and which one is best for you, depending on your situation and your goals.

 

Listen to the full episode to hear:

  • Courses and membership sites have a lot in common -- both good and bad
  • Which digital product is simpler to build into your business
  • Which option can be more profitable
  • And which option is right for YOU

 

Links:

]]> Mon, 11 May 2020 03:00:00 -0400 Gillian Perkins Gillian Perkins 2314 Selling digital products is a fantastic way to be able to work less and earn more.

 

If you run an online business or you're planning on starting one, chances are you are very familiar with digital products and all of the benefits digital products can bring to your business.

 

You already know that once you create the product, you can sell them for months, even years, without having to regularly invest more time and more money into improving them or additional inventory. Digital products are something that you can create in your business to generate profits for a long time to come.

 

Take courses and membership sites as an example.

 

Courses and membership sites are two types of premium digital products you can sell, and they both offer amazing opportunities. They both offer opportunities to increase your profits without having to continually increase your work hours.

 

So how, when both are potentially really smart things to invest some initial time and money into, do you decide which one is right for YOU?

 

In today's episode, I am going to explain to you the difference between these two digital products and help you figure out which of them is the best fit for you and your business.

 

I'm going to help you make that decision by sharing with you some of the pros and the cons of each, my experience with them, and which one is best for you, depending on your situation and your goals.

 

Listen to the full episode to hear:

  • Courses and membership sites have a lot in common -- both good and bad
  • Which digital product is simpler to build into your business
  • Which option can be more profitable
  • And which option is right for YOU

 

Links:

]]> No EP 18: April 2020 INCOME REPORT (My best month to date!!) 18 18 EP 18: April 2020 INCOME REPORT (My best month to date!!) full http://www.blubrry.com/worklessearnmore/59811684/ep-18-april-2020-income-report-my-best-month-to-date/ https://share.transistor.fm/s/3f94d965 Every month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue.

 

These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it.

 

I’ll also share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more over time. Plus, you’ll get a time report, breaking down the time I spend on each activity and how that created a financial result (or not).

 

I hope that you’ll be able to learn from my trial and error, as I work to grow my business, my impact, and my income––all while keeping clear boundaries on my time and personal life.

 

Today, we’re looking back on April 2020.

 

Listen to the full episode to hear:

  • What has contributed to us having our biggest profit month to date
  • The changes to the income numbers that we have seen over the last 30 days
  • What we have seen from the affiliate program that we launched with Teachable for course creators
  • How our Facebook advertising access was unintentionally restricted and the frustrations of trying to get them to fix it
  • How despite working more than I normally would in preparation for maternity leave I have been blessed with being able to spend more time with my family

 

Links:

]]> Every month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue.

 

These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it.

 

I’ll also share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more over time. Plus, you’ll get a time report, breaking down the time I spend on each activity and how that created a financial result (or not).

 

I hope that you’ll be able to learn from my trial and error, as I work to grow my business, my impact, and my income––all while keeping clear boundaries on my time and personal life.

 

Today, we’re looking back on April 2020.

 

Listen to the full episode to hear:

  • What has contributed to us having our biggest profit month to date
  • The changes to the income numbers that we have seen over the last 30 days
  • What we have seen from the affiliate program that we launched with Teachable for course creators
  • How our Facebook advertising access was unintentionally restricted and the frustrations of trying to get them to fix it
  • How despite working more than I normally would in preparation for maternity leave I have been blessed with being able to spend more time with my family

 

Links:

]]> Mon, 04 May 2020 03:00:00 -0400 Gillian Perkins Gillian Perkins 1525 Every month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue.

 

These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it.

 

I’ll also share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more over time. Plus, you’ll get a time report, breaking down the time I spend on each activity and how that created a financial result (or not).

 

I hope that you’ll be able to learn from my trial and error, as I work to grow my business, my impact, and my income––all while keeping clear boundaries on my time and personal life.

 

Today, we’re looking back on April 2020.

 

Listen to the full episode to hear:

  • What has contributed to us having our biggest profit month to date
  • The changes to the income numbers that we have seen over the last 30 days
  • What we have seen from the affiliate program that we launched with Teachable for course creators
  • How our Facebook advertising access was unintentionally restricted and the frustrations of trying to get them to fix it
  • How despite working more than I normally would in preparation for maternity leave I have been blessed with being able to spend more time with my family

 

Links:

]]> No EP 17: Why Working Less Shouldn't Be Your Only Goal 17 17 EP 17: Why Working Less Shouldn't Be Your Only Goal full http://www.blubrry.com/worklessearnmore/59270859/ep-17-why-working-less-shouldnt-be-your-only-goal/ https://share.transistor.fm/s/6c72404f There is a dangerous pitfall that we can fall into when we work to optimize our business so that we can earn more and work less. This mistake can steal our joy and force us to waste countless hours each week.

 

Growing up, my mom was really into healthy eating. She always wanted us to eat our vegetables and take our vitamins, and she tried to feed us as much organic food as possible. Before dinner, she would always put out a giant salad and we couldn't eat our dinner until we had finished it. And we certainly weren’t going to get dessert until we had eaten our dinner.

 

I don't think that this was a bad thing because, to this day, I am a fantastic vegetable eater, but something that I've noticed is that this eat-your-vegetables-first mentality has carried over into other aspects of my life.

 

Whenever it’s work or play, I always tend to focus on getting the work out of the way before I spend time playing.

 

In general, as you would expect, this is a really good thing.

 

It’s good to focus on strategies that help to achieve as much as possible with little time and effort.

 

It means that I get a lot done, both because I focus on getting the work done first, and because I'm working towards some sort of a reward – dessert, fun, or relaxation.

 

This is so important to me because I don't want work to take over my life. I want to make sure that I've plenty of time left over to really enjoy life – to spend time with my family and to do the things that I truly love.

 

In today's episode, I'm going to explain what this pitfall is, why you might be making these mistakes, and how you can work to reframe your mindset and restructure your schedule to make sure that you're getting the most out of every hour you work all while enjoying the process to boot.

 

Listen to the full episode to hear:

  • How focusing on the goal of working less can kill your passion for the work that you are doing
  • What mindset shifts you can make to enjoy your work WITHOUT letting it take over your life
  • How to shift your schedule and find the right balance between fun and work
  • Why work is a good thing and why we should embrace it in our lives

 

Links:

 

]]> There is a dangerous pitfall that we can fall into when we work to optimize our business so that we can earn more and work less. This mistake can steal our joy and force us to waste countless hours each week.

 

Growing up, my mom was really into healthy eating. She always wanted us to eat our vegetables and take our vitamins, and she tried to feed us as much organic food as possible. Before dinner, she would always put out a giant salad and we couldn't eat our dinner until we had finished it. And we certainly weren’t going to get dessert until we had eaten our dinner.

 

I don't think that this was a bad thing because, to this day, I am a fantastic vegetable eater, but something that I've noticed is that this eat-your-vegetables-first mentality has carried over into other aspects of my life.

 

Whenever it’s work or play, I always tend to focus on getting the work out of the way before I spend time playing.

 

In general, as you would expect, this is a really good thing.

 

It’s good to focus on strategies that help to achieve as much as possible with little time and effort.

 

It means that I get a lot done, both because I focus on getting the work done first, and because I'm working towards some sort of a reward – dessert, fun, or relaxation.

 

This is so important to me because I don't want work to take over my life. I want to make sure that I've plenty of time left over to really enjoy life – to spend time with my family and to do the things that I truly love.

 

In today's episode, I'm going to explain what this pitfall is, why you might be making these mistakes, and how you can work to reframe your mindset and restructure your schedule to make sure that you're getting the most out of every hour you work all while enjoying the process to boot.

 

Listen to the full episode to hear:

  • How focusing on the goal of working less can kill your passion for the work that you are doing
  • What mindset shifts you can make to enjoy your work WITHOUT letting it take over your life
  • How to shift your schedule and find the right balance between fun and work
  • Why work is a good thing and why we should embrace it in our lives

 

Links:

 

]]> Mon, 27 Apr 2020 03:00:00 -0400 Gillian Perkins Gillian Perkins 1192 There is a dangerous pitfall that we can fall into when we work to optimize our business so that we can earn more and work less. This mistake can steal our joy and force us to waste countless hours each week.

 

Growing up, my mom was really into healthy eating. She always wanted us to eat our vegetables and take our vitamins, and she tried to feed us as much organic food as possible. Before dinner, she would always put out a giant salad and we couldn't eat our dinner until we had finished it. And we certainly weren’t going to get dessert until we had eaten our dinner.

 

I don't think that this was a bad thing because, to this day, I am a fantastic vegetable eater, but something that I've noticed is that this eat-your-vegetables-first mentality has carried over into other aspects of my life.

 

Whenever it’s work or play, I always tend to focus on getting the work out of the way before I spend time playing.

 

In general, as you would expect, this is a really good thing.

 

It’s good to focus on strategies that help to achieve as much as possible with little time and effort.

 

It means that I get a lot done, both because I focus on getting the work done first, and because I'm working towards some sort of a reward – dessert, fun, or relaxation.

 

This is so important to me because I don't want work to take over my life. I want to make sure that I've plenty of time left over to really enjoy life – to spend time with my family and to do the things that I truly love.

 

In today's episode, I'm going to explain what this pitfall is, why you might be making these mistakes, and how you can work to reframe your mindset and restructure your schedule to make sure that you're getting the most out of every hour you work all while enjoying the process to boot.

 

Listen to the full episode to hear:

  • How focusing on the goal of working less can kill your passion for the work that you are doing
  • What mindset shifts you can make to enjoy your work WITHOUT letting it take over your life
  • How to shift your schedule and find the right balance between fun and work
  • Why work is a good thing and why we should embrace it in our lives

 

Links:

 

]]> No EP 16: Copywriting Secrets for Converting More Customers with Ashlyn Writes Owner/CEO Ashlyn Carter 16 16 EP 16: Copywriting Secrets for Converting More Customers with Ashlyn Writes Owner/CEO Ashlyn Carter full http://www.blubrry.com/worklessearnmore/58828493/ep-16-copywriting-secrets-for-converting-more-customers-with-ashlyn-writes-ownerceo-ashlyn-carter/ https://share.transistor.fm/s/ea3307b9 Copywriting has such an incredible power to allow you to work less and earn more.

 

If you have put the time and energy into your copy and your website is converting – convincing more people to join your email list and buy your product – that means you don't have to put in the leg work to make each individual sale yourself.

 

If you set up your website do the heavy lifting for you, you can take some time off and keep making money – even if you're not in the office.

 

In this episode, we’re talking with the brilliant copywriter and my good friend Ashlyn Carter.

 

Ashlyn is a conversion copywriter and marketing strategist specializing in wedding & creative industries. She trains Fortune 500 clients in corporate marketing to bring in more than seven-figures. She has worked with creatives like Jenna Kutcher, Beth Kirby of Local Milk, Julie Solomon, Katelyn James, Hilary Rushford, Lara Casey/Cultivate What Matters. Her launch funnels have generated results for clients including upwards of $1M in revenue in a single week. She's been a contributing educator with Creative Live, ConvertKit, and HoneyBook, and has been featured in Forbes, Southern Living, Style Me Pretty, and more.

 

I wanted to have Ashland on the show so you can learn some of the copywriting secrets that will help you improve the writing that you do to market your business.

 

Listen to the full episode to hear:

  • How to make your website do the heavy lifting for you so you don't have to work as hard
  • How improving the words on your website can help you convert more customers and allow you to work less
  • The #1 thing everyone can improve on their website to get visitors to STICK and be more likely to convert
  • How to use a "heatmap" to figure out exactly where you need to fix your website's copy

 

Ashlyn’s Links:

 

Gillian’s Links:

 

]]> Copywriting has such an incredible power to allow you to work less and earn more.

 

If you have put the time and energy into your copy and your website is converting – convincing more people to join your email list and buy your product – that means you don't have to put in the leg work to make each individual sale yourself.

 

If you set up your website do the heavy lifting for you, you can take some time off and keep making money – even if you're not in the office.

 

In this episode, we’re talking with the brilliant copywriter and my good friend Ashlyn Carter.

 

Ashlyn is a conversion copywriter and marketing strategist specializing in wedding & creative industries. She trains Fortune 500 clients in corporate marketing to bring in more than seven-figures. She has worked with creatives like Jenna Kutcher, Beth Kirby of Local Milk, Julie Solomon, Katelyn James, Hilary Rushford, Lara Casey/Cultivate What Matters. Her launch funnels have generated results for clients including upwards of $1M in revenue in a single week. She's been a contributing educator with Creative Live, ConvertKit, and HoneyBook, and has been featured in Forbes, Southern Living, Style Me Pretty, and more.

 

I wanted to have Ashland on the show so you can learn some of the copywriting secrets that will help you improve the writing that you do to market your business.

 

Listen to the full episode to hear:

  • How to make your website do the heavy lifting for you so you don't have to work as hard
  • How improving the words on your website can help you convert more customers and allow you to work less
  • The #1 thing everyone can improve on their website to get visitors to STICK and be more likely to convert
  • How to use a "heatmap" to figure out exactly where you need to fix your website's copy

 

Ashlyn’s Links:

 

Gillian’s Links:

 

]]> Mon, 20 Apr 2020 03:00:00 -0400 Gillian Perkins Gillian Perkins 3027 Copywriting has such an incredible power to allow you to work less and earn more.

 

If you have put the time and energy into your copy and your website is converting – convincing more people to join your email list and buy your product – that means you don't have to put in the leg work to make each individual sale yourself.

 

If you set up your website do the heavy lifting for you, you can take some time off and keep making money – even if you're not in the office.

 

In this episode, we’re talking with the brilliant copywriter and my good friend Ashlyn Carter.

 

Ashlyn is a conversion copywriter and marketing strategist specializing in wedding & creative industries. She trains Fortune 500 clients in corporate marketing to bring in more than seven-figures. She has worked with creatives like Jenna Kutcher, Beth Kirby of Local Milk, Julie Solomon, Katelyn James, Hilary Rushford, Lara Casey/Cultivate What Matters. Her launch funnels have generated results for clients including upwards of $1M in revenue in a single week. She's been a contributing educator with Creative Live, ConvertKit, and HoneyBook, and has been featured in Forbes, Southern Living, Style Me Pretty, and more.

 

I wanted to have Ashland on the show so you can learn some of the copywriting secrets that will help you improve the writing that you do to market your business.

 

Listen to the full episode to hear:

  • How to make your website do the heavy lifting for you so you don't have to work as hard
  • How improving the words on your website can help you convert more customers and allow you to work less
  • The #1 thing everyone can improve on their website to get visitors to STICK and be more likely to convert
  • How to use a "heatmap" to figure out exactly where you need to fix your website's copy

 

Ashlyn’s Links:

 

Gillian’s Links:

 

]]> No EP 15: How to Get NOTICED When You're First Starting Out 15 15 EP 15: How to Get NOTICED When You're First Starting Out full http://www.blubrry.com/worklessearnmore/58339486/ep-15-how-to-get-noticed-when-youre-first-starting-out/ https://share.transistor.fm/s/f07dbae0 The reason I wasn't making any money was that people can't buy your products if they don't know they exist.

 

When I first started my online business, on top of being a mom and working a day job to pay my bills, I was pouring a ton of time into my business every single week without seeing much results.

 

I had a solid product and I had built some great automated sales funnels that should have been able to produce sales. I was wondering why they weren't working. Why wasn’t this creating the results I was looking for?

 

What I finally realized was that it didn't matter how amazing my product was or how good my sales funnels were. If there wasn't any traffic flowing through my funnel, then the funnel wasn't going to produce any sort of results.

 

And because nobody knew that me, my business, or my products existed, this wasn’t going to change.

 

I had to figure out how to get noticed

 

Now in retrospect, this seems incredibly obvious. But at the time, when I finally realized that that was true, it was quite the revelation and I realized that I needed to shift my focus in my business. I needed to get that visibility or else my business wasn't going to go anywhere.

 

I didn't just need to work harder–I needed to change my strategy to get the visibility that I really needed.

 

In today’s episode, I'm going to share with you what I did to get people to finally start paying attention and the huge difference this made in my business. I am going to share with you the strategies that really took me from earning no money with my business online to earning multiple six figures.

 

Listen to the full episode to hear:

  • Why people aren't paying attention to you or your business... yet
  • How to make something worth paying attention to
  • The uncomfortable but POWERFUL strategy you can use to directly reach your target customers
  • How to reach the *right* people in MASS

 

Links:

 

]]> The reason I wasn't making any money was that people can't buy your products if they don't know they exist.

 

When I first started my online business, on top of being a mom and working a day job to pay my bills, I was pouring a ton of time into my business every single week without seeing much results.

 

I had a solid product and I had built some great automated sales funnels that should have been able to produce sales. I was wondering why they weren't working. Why wasn’t this creating the results I was looking for?

 

What I finally realized was that it didn't matter how amazing my product was or how good my sales funnels were. If there wasn't any traffic flowing through my funnel, then the funnel wasn't going to produce any sort of results.

 

And because nobody knew that me, my business, or my products existed, this wasn’t going to change.

 

I had to figure out how to get noticed

 

Now in retrospect, this seems incredibly obvious. But at the time, when I finally realized that that was true, it was quite the revelation and I realized that I needed to shift my focus in my business. I needed to get that visibility or else my business wasn't going to go anywhere.

 

I didn't just need to work harder–I needed to change my strategy to get the visibility that I really needed.

 

In today’s episode, I'm going to share with you what I did to get people to finally start paying attention and the huge difference this made in my business. I am going to share with you the strategies that really took me from earning no money with my business online to earning multiple six figures.

 

Listen to the full episode to hear:

  • Why people aren't paying attention to you or your business... yet
  • How to make something worth paying attention to
  • The uncomfortable but POWERFUL strategy you can use to directly reach your target customers
  • How to reach the *right* people in MASS

 

Links:

 

]]> Mon, 13 Apr 2020 03:00:00 -0400 Gillian Perkins Gillian Perkins 1901 The reason I wasn't making any money was that people can't buy your products if they don't know they exist.

 

When I first started my online business, on top of being a mom and working a day job to pay my bills, I was pouring a ton of time into my business every single week without seeing much results.

 

I had a solid product and I had built some great automated sales funnels that should have been able to produce sales. I was wondering why they weren't working. Why wasn’t this creating the results I was looking for?

 

What I finally realized was that it didn't matter how amazing my product was or how good my sales funnels were. If there wasn't any traffic flowing through my funnel, then the funnel wasn't going to produce any sort of results.

 

And because nobody knew that me, my business, or my products existed, this wasn’t going to change.

 

I had to figure out how to get noticed

 

Now in retrospect, this seems incredibly obvious. But at the time, when I finally realized that that was true, it was quite the revelation and I realized that I needed to shift my focus in my business. I needed to get that visibility or else my business wasn't going to go anywhere.

 

I didn't just need to work harder–I needed to change my strategy to get the visibility that I really needed.

 

In today’s episode, I'm going to share with you what I did to get people to finally start paying attention and the huge difference this made in my business. I am going to share with you the strategies that really took me from earning no money with my business online to earning multiple six figures.

 

Listen to the full episode to hear:

  • Why people aren't paying attention to you or your business... yet
  • How to make something worth paying attention to
  • The uncomfortable but POWERFUL strategy you can use to directly reach your target customers
  • How to reach the *right* people in MASS

 

Links:

 

]]> No EP 14: March 2020 INCOME REPORT 14 14 EP 14: March 2020 INCOME REPORT full http://www.blubrry.com/worklessearnmore/57951161/ep-14-march-2020-income-report/ https://share.transistor.fm/s/a058d183 Every month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue.

 

These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it.

 

I’ll also share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more over time. Plus, you’ll get a time report, breaking down the time I spend on each activity and how that created a financial result (or not).

 

I hope that you’ll be able to learn from my trial and error, as I work to grow my business, my impact, and my income––all while keeping clear boundaries on my time and personal life.

 

Today, we’re looking back on March 2020.

 

Listen to the full episode to hear:

  • How the recent quarantine threw off my structure and schedule and what we are doing to adapt
  • What our progress is with working ahead and planning for maternity leave
  • How my income has been kind of flat over the past few months–why that is and what I can do to fix it
  • Why I am moving forward with Facebook ads even though they are giving us a negative return
  • How we can give ourselves grace this month, but how, at the same time, it is still so important that we look for opportunities and make the best of our circumstances

 

Links:

]]> Every month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue.

 

These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it.

 

I’ll also share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more over time. Plus, you’ll get a time report, breaking down the time I spend on each activity and how that created a financial result (or not).

 

I hope that you’ll be able to learn from my trial and error, as I work to grow my business, my impact, and my income––all while keeping clear boundaries on my time and personal life.

 

Today, we’re looking back on March 2020.

 

Listen to the full episode to hear:

  • How the recent quarantine threw off my structure and schedule and what we are doing to adapt
  • What our progress is with working ahead and planning for maternity leave
  • How my income has been kind of flat over the past few months–why that is and what I can do to fix it
  • Why I am moving forward with Facebook ads even though they are giving us a negative return
  • How we can give ourselves grace this month, but how, at the same time, it is still so important that we look for opportunities and make the best of our circumstances

 

Links:

]]> Mon, 06 Apr 2020 03:00:00 -0400 Gillian Perkins Gillian Perkins 1680 Every month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue.

 

These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it.

 

I’ll also share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more over time. Plus, you’ll get a time report, breaking down the time I spend on each activity and how that created a financial result (or not).

 

I hope that you’ll be able to learn from my trial and error, as I work to grow my business, my impact, and my income––all while keeping clear boundaries on my time and personal life.

 

Today, we’re looking back on March 2020.

 

Listen to the full episode to hear:

  • How the recent quarantine threw off my structure and schedule and what we are doing to adapt
  • What our progress is with working ahead and planning for maternity leave
  • How my income has been kind of flat over the past few months–why that is and what I can do to fix it
  • Why I am moving forward with Facebook ads even though they are giving us a negative return
  • How we can give ourselves grace this month, but how, at the same time, it is still so important that we look for opportunities and make the best of our circumstances

 

Links:

]]> No EP 13: Three Systems to Maximize Your Productivity With Ashley Gartland 13 13 EP 13: Three Systems to Maximize Your Productivity With Ashley Gartland full http://www.blubrry.com/worklessearnmore/57699787/ep-13-three-systems-to-maximize-your-productivity-with-ashley-gartland/ https://share.transistor.fm/s/7b649338 “Doesn’t working less mean less time for serving clients? Less time for making money?”

 

It doesn’t have to. You have already spent so much time hustling that you don't see how you could possibly work less without sacrificing revenue.

 

The key to working less without sacrificing cash flow is to find the systems that allow you to accomplish more with less effort – and help you prioritize fitting work into your life instead of squeezing your life into your work.

 

Today, Ashley Gartland shares different ways you can create simple systems to help you run your business more effectively and more efficiently.

 

Ashley is a business coach who specializes in helping small business owners systematize and streamline their businesses so that they can work less and grow more.

 

She has developed a simplified marketing system that puts all of her digital businesses and marketing efforts onto one Trello board – simplifying her marketing and maximizing her productivity

 

And she shares how she does this in just 20 to 30 hours per week or less.

 

Listen to the full episode to hear:

  • How Ashley earns six-figures running her 1-on-1 coaching business in 20 hours/week
  • How giving your schedule more structure can greatly simplify your work, maximize your time, and make you more productive
  • How to improve your client management process to save yourself time AND elevate your services
  • And a detailed look at Ashley's "simplified marketing system" that gives her a bird's eye view and allows her to see all her marketing efforts on ONE screen

 

Ashley Links:

 

 

Gillian Links:

 

]]> “Doesn’t working less mean less time for serving clients? Less time for making money?”

 

It doesn’t have to. You have already spent so much time hustling that you don't see how you could possibly work less without sacrificing revenue.

 

The key to working less without sacrificing cash flow is to find the systems that allow you to accomplish more with less effort – and help you prioritize fitting work into your life instead of squeezing your life into your work.

 

Today, Ashley Gartland shares different ways you can create simple systems to help you run your business more effectively and more efficiently.

 

Ashley is a business coach who specializes in helping small business owners systematize and streamline their businesses so that they can work less and grow more.

 

She has developed a simplified marketing system that puts all of her digital businesses and marketing efforts onto one Trello board – simplifying her marketing and maximizing her productivity

 

And she shares how she does this in just 20 to 30 hours per week or less.

 

Listen to the full episode to hear:

  • How Ashley earns six-figures running her 1-on-1 coaching business in 20 hours/week
  • How giving your schedule more structure can greatly simplify your work, maximize your time, and make you more productive
  • How to improve your client management process to save yourself time AND elevate your services
  • And a detailed look at Ashley's "simplified marketing system" that gives her a bird's eye view and allows her to see all her marketing efforts on ONE screen

 

Ashley Links:

 

 

Gillian Links:

 

]]> Mon, 30 Mar 2020 03:00:00 -0400 Gillian Perkins Gillian Perkins 2617 “Doesn’t working less mean less time for serving clients? Less time for making money?”

 

It doesn’t have to. You have already spent so much time hustling that you don't see how you could possibly work less without sacrificing revenue.

 

The key to working less without sacrificing cash flow is to find the systems that allow you to accomplish more with less effort – and help you prioritize fitting work into your life instead of squeezing your life into your work.

 

Today, Ashley Gartland shares different ways you can create simple systems to help you run your business more effectively and more efficiently.

 

Ashley is a business coach who specializes in helping small business owners systematize and streamline their businesses so that they can work less and grow more.

 

She has developed a simplified marketing system that puts all of her digital businesses and marketing efforts onto one Trello board – simplifying her marketing and maximizing her productivity

 

And she shares how she does this in just 20 to 30 hours per week or less.

 

Listen to the full episode to hear:

  • How Ashley earns six-figures running her 1-on-1 coaching business in 20 hours/week
  • How giving your schedule more structure can greatly simplify your work, maximize your time, and make you more productive
  • How to improve your client management process to save yourself time AND elevate your services
  • And a detailed look at Ashley's "simplified marketing system" that gives her a bird's eye view and allows her to see all her marketing efforts on ONE screen

 

Ashley Links:

 

 

Gillian Links:

 

]]> No EP 12: Why I Started A Podcast When I Already Have A Big Audience On YouTube 12 12 EP 12: Why I Started A Podcast When I Already Have A Big Audience On YouTube full http://www.blubrry.com/worklessearnmore/57428965/ep-12-why-i-started-a-podcast-when-i-already-have-a-big-audience-on-youtube/ https://share.transistor.fm/s/4aa09392 There's a pretty good chance that you know that The Work Less, Earn More Podcast isn't exactly my main gig.

 

If you've seen me around the internet at all, then you probably are aware that I have a substantial following on YouTube – just under350,000 subscribers.

 

And if you're aware of this, then you might be wondering why I would possibly want to essentially start from scratch with a podcast when I already have so much reach on YouTube.

 

Maybe you’re wondering if my YouTube audience isn't that engaged, or if I am concerned about the health of my channel. Maybe you are wondering if YouTube is made up mostly of viewers and is lacking in actual buyers.

 

Today, I am going to address some of these questions and share with you some of the reasons I started a podcast.

 

The truth is that businesses that are in different stages of growth need to focus on different strategies. Just because my business is in a place where starting a podcast is a good choice, that doesn’t necessarily mean the same thing for your business.

 

Because of this, I’m going to walk you through why I believe this was a good strategic decision for my business, how to better understand what stage of growth your business is in, and how you can make similar strategic decisions in YOUR business for the biggest and best results.

 

Listen to the full episode to hear:

  • How YouTube is great for some aspects of growing your business but still has it’s shortcomings
  • Why it's important to devote a percentage of your time to experimental projects
  • Why different strategies are right for different businesses and why what works for one business might NOT work for yours
  • How to know which stage YOUR business is in and what to focus on right now for different businesses

 

Links:

 

]]> There's a pretty good chance that you know that The Work Less, Earn More Podcast isn't exactly my main gig.

 

If you've seen me around the internet at all, then you probably are aware that I have a substantial following on YouTube – just under350,000 subscribers.

 

And if you're aware of this, then you might be wondering why I would possibly want to essentially start from scratch with a podcast when I already have so much reach on YouTube.

 

Maybe you’re wondering if my YouTube audience isn't that engaged, or if I am concerned about the health of my channel. Maybe you are wondering if YouTube is made up mostly of viewers and is lacking in actual buyers.

 

Today, I am going to address some of these questions and share with you some of the reasons I started a podcast.

 

The truth is that businesses that are in different stages of growth need to focus on different strategies. Just because my business is in a place where starting a podcast is a good choice, that doesn’t necessarily mean the same thing for your business.

 

Because of this, I’m going to walk you through why I believe this was a good strategic decision for my business, how to better understand what stage of growth your business is in, and how you can make similar strategic decisions in YOUR business for the biggest and best results.

 

Listen to the full episode to hear:

  • How YouTube is great for some aspects of growing your business but still has it’s shortcomings
  • Why it's important to devote a percentage of your time to experimental projects
  • Why different strategies are right for different businesses and why what works for one business might NOT work for yours
  • How to know which stage YOUR business is in and what to focus on right now for different businesses

 

Links:

 

]]> Mon, 23 Mar 2020 03:00:00 -0400 Gillian Perkins Gillian Perkins 1824 There's a pretty good chance that you know that The Work Less, Earn More Podcast isn't exactly my main gig.

 

If you've seen me around the internet at all, then you probably are aware that I have a substantial following on YouTube – just under350,000 subscribers.

 

And if you're aware of this, then you might be wondering why I would possibly want to essentially start from scratch with a podcast when I already have so much reach on YouTube.

 

Maybe you’re wondering if my YouTube audience isn't that engaged, or if I am concerned about the health of my channel. Maybe you are wondering if YouTube is made up mostly of viewers and is lacking in actual buyers.

 

Today, I am going to address some of these questions and share with you some of the reasons I started a podcast.

 

The truth is that businesses that are in different stages of growth need to focus on different strategies. Just because my business is in a place where starting a podcast is a good choice, that doesn’t necessarily mean the same thing for your business.

 

Because of this, I’m going to walk you through why I believe this was a good strategic decision for my business, how to better understand what stage of growth your business is in, and how you can make similar strategic decisions in YOUR business for the biggest and best results.

 

Listen to the full episode to hear:

  • How YouTube is great for some aspects of growing your business but still has it’s shortcomings
  • Why it's important to devote a percentage of your time to experimental projects
  • Why different strategies are right for different businesses and why what works for one business might NOT work for yours
  • How to know which stage YOUR business is in and what to focus on right now for different businesses

 

Links:

 

]]> No EP 11: Increase Your Productivity By Creating Boundaries With Dannie Lynn Fountain 11 11 EP 11: Increase Your Productivity By Creating Boundaries With Dannie Lynn Fountain full http://www.blubrry.com/worklessearnmore/57209076/ep-11-increase-your-productivity-by-creating-boundaries-with-dannie-lynn-fountain/ https://share.transistor.fm/s/7990ec41 Boundaries are essential for increasing our productivity.

 

They give us the time, space, and energy we need to be able to create the work/life balance that ensures that work doesn’t take over their lives.

 

Boundaries are there to protect our personal lives and our sanity. They make sure that we’re not working too much, get a little bit of downtime, and that we have breathing room to work on our business not just in our business.

 

It’s the strength of these boundaries and the limiting of our working hours that mean we can work less while still keeping our profits high. Setting firm boundaries means that emails don’t take up all of our time, that we don’t take meetings on Fridays, and we definitely don’t work weekends.

 

It’s within these boundaries that our businesses are permitted to grow.

 

Today on the show, I'm interviewing Dannie Lynn Fountain, the founder and facilitator at Focused On People, a consultancy that seeks to help companies grow people-first through communication strategies.

 

Dannie is an absolute productivity magician who manages a seemingly impossible workload.

 

She brings in six figures annually from a business that she spends only a handful of hours on each week. In order to do this, Danny needs a lot more than just time.

 

In order to do this, she needs to have a great strategy because, if she works on the wrong things for those few hours each week, then she would definitely be seeing different results.

 

This is exactly what Dannie and I talk about today on the podcast, uncovering a few of her secrets along the way.

 

Listen to the full episode to hear:

  • How Dannie balances running her six-figure business with a full-time job at Google, a thriving career as a public speaker, a 2-hour commute (both ways!), and pursuing her doctorate
  • How we can become more productive by creating boundaries for ourselves
  • Three boundaries Dannie set to allow her to be insanely productive
  • Why most entrepreneurs find themselves addicted to the hustle at some point–and what to do about it

 

Links:

 

]]> Boundaries are essential for increasing our productivity.

 

They give us the time, space, and energy we need to be able to create the work/life balance that ensures that work doesn’t take over their lives.

 

Boundaries are there to protect our personal lives and our sanity. They make sure that we’re not working too much, get a little bit of downtime, and that we have breathing room to work on our business not just in our business.

 

It’s the strength of these boundaries and the limiting of our working hours that mean we can work less while still keeping our profits high. Setting firm boundaries means that emails don’t take up all of our time, that we don’t take meetings on Fridays, and we definitely don’t work weekends.

 

It’s within these boundaries that our businesses are permitted to grow.

 

Today on the show, I'm interviewing Dannie Lynn Fountain, the founder and facilitator at Focused On People, a consultancy that seeks to help companies grow people-first through communication strategies.

 

Dannie is an absolute productivity magician who manages a seemingly impossible workload.

 

She brings in six figures annually from a business that she spends only a handful of hours on each week. In order to do this, Danny needs a lot more than just time.

 

In order to do this, she needs to have a great strategy because, if she works on the wrong things for those few hours each week, then she would definitely be seeing different results.

 

This is exactly what Dannie and I talk about today on the podcast, uncovering a few of her secrets along the way.

 

Listen to the full episode to hear:

  • How Dannie balances running her six-figure business with a full-time job at Google, a thriving career as a public speaker, a 2-hour commute (both ways!), and pursuing her doctorate
  • How we can become more productive by creating boundaries for ourselves
  • Three boundaries Dannie set to allow her to be insanely productive
  • Why most entrepreneurs find themselves addicted to the hustle at some point–and what to do about it

 

Links:

 

]]> Mon, 16 Mar 2020 03:00:00 -0400 Gillian Perkins Gillian Perkins 2470 Boundaries are essential for increasing our productivity.

 

They give us the time, space, and energy we need to be able to create the work/life balance that ensures that work doesn’t take over their lives.

 

Boundaries are there to protect our personal lives and our sanity. They make sure that we’re not working too much, get a little bit of downtime, and that we have breathing room to work on our business not just in our business.

 

It’s the strength of these boundaries and the limiting of our working hours that mean we can work less while still keeping our profits high. Setting firm boundaries means that emails don’t take up all of our time, that we don’t take meetings on Fridays, and we definitely don’t work weekends.

 

It’s within these boundaries that our businesses are permitted to grow.

 

Today on the show, I'm interviewing Dannie Lynn Fountain, the founder and facilitator at Focused On People, a consultancy that seeks to help companies grow people-first through communication strategies.

 

Dannie is an absolute productivity magician who manages a seemingly impossible workload.

 

She brings in six figures annually from a business that she spends only a handful of hours on each week. In order to do this, Danny needs a lot more than just time.

 

In order to do this, she needs to have a great strategy because, if she works on the wrong things for those few hours each week, then she would definitely be seeing different results.

 

This is exactly what Dannie and I talk about today on the podcast, uncovering a few of her secrets along the way.

 

Listen to the full episode to hear:

  • How Dannie balances running her six-figure business with a full-time job at Google, a thriving career as a public speaker, a 2-hour commute (both ways!), and pursuing her doctorate
  • How we can become more productive by creating boundaries for ourselves
  • Three boundaries Dannie set to allow her to be insanely productive
  • Why most entrepreneurs find themselves addicted to the hustle at some point–and what to do about it

 

Links:

 

]]> No EP 10: February 2020 INCOME REPORT 10 10 EP 10: February 2020 INCOME REPORT full http://www.blubrry.com/worklessearnmore/57024226/ep-10-february-2020-income-report/ https://share.transistor.fm/s/707dc0cc Every month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue.

 

These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it.

 

I’ll also share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more over time. Plus, you’ll get a time report, breaking down the time I spend on each activity and how that created a financial result (or not).

 

I hope that you’ll be able to learn from my trial and error, as I work to grow my business, my impact, and my income––all while keeping clear boundaries on my time and personal life.

 

Today, we’re looking back on February 2020.

 

Listen to the full episode to hear:

  • How I worked more than normal this month and why I have a really good excuse
  • Why you need to intentionally create structure in your schedule
  • A few reasons why you might want to work more even if you don't have to
  • How I finally bit the bullet and spent the money on a big, scary expense I've been avoiding for years

 

Links:

 

]]> Every month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue.

 

These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it.

 

I’ll also share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more over time. Plus, you’ll get a time report, breaking down the time I spend on each activity and how that created a financial result (or not).

 

I hope that you’ll be able to learn from my trial and error, as I work to grow my business, my impact, and my income––all while keeping clear boundaries on my time and personal life.

 

Today, we’re looking back on February 2020.

 

Listen to the full episode to hear:

  • How I worked more than normal this month and why I have a really good excuse
  • Why you need to intentionally create structure in your schedule
  • A few reasons why you might want to work more even if you don't have to
  • How I finally bit the bullet and spent the money on a big, scary expense I've been avoiding for years

 

Links:

 

]]> Mon, 09 Mar 2020 03:00:00 -0400 Gillian Perkins Gillian Perkins 1919 Every month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue.

 

These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it.

 

I’ll also share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more over time. Plus, you’ll get a time report, breaking down the time I spend on each activity and how that created a financial result (or not).

 

I hope that you’ll be able to learn from my trial and error, as I work to grow my business, my impact, and my income––all while keeping clear boundaries on my time and personal life.

 

Today, we’re looking back on February 2020.

 

Listen to the full episode to hear:

  • How I worked more than normal this month and why I have a really good excuse
  • Why you need to intentionally create structure in your schedule
  • A few reasons why you might want to work more even if you don't have to
  • How I finally bit the bullet and spent the money on a big, scary expense I've been avoiding for years

 

Links:

 

]]> No EP 09: Six-Figures: 6 Things We Did That Took Us Past The Mark 9 9 EP 09: Six-Figures: 6 Things We Did That Took Us Past The Mark full http://www.blubrry.com/worklessearnmore/56598622/ep-09-six-figures-6-things-we-did-that-took-us-past-the-mark/ https://share.transistor.fm/s/14bb9b21 My online business efforts haven’t always been a success.

 

But some key choices helped me go from earning squat-diddly to six figures in gross revenue in just 12 months.

 

First, some back story.

 

Three years ago, I was supporting my family by working 30-50 hours a week running a local music school and I knew that I needed to do something different.

 

I wanted to start an online business where I could work when I wanted to work, travel when I wanted to travel, spend time with my kids, and actually make some real money.

 

I dabbled in different niches and experimented with business ideas for a few years. I was looking for a business idea that would give me the flexibility and freedom that I was looking for.

 

But nothing was really sticking and nothing was really earning any money.

 

And, on top of all the hours that I was already working at my “day job,” I was spending another 15-30 hours working on my online business and researching what the missing ingredient was.

 

After a lot of trial and error, things finally started to click into place. I settled on the business that fascinated me the most––digital marketing courses and services––and set out to become an expert.

 

Today, I am going to break down the six things I changed to take my business past the six-figure mark.

 

As you’ll see, it wasn’t just six new things I started doing. Some of these things were simple decisions I made and others were things I stopped doing.

 

Listen to the full episode to hear:

  • What I was spending my time on when I wasn't earning anything
  • The very counterintuitive thing I stopped doing that increased my income
  • Who I hired to help me grow my business
  • And the market research everyone skips and how once you understand this you never will again

 

Links:

 

]]> My online business efforts haven’t always been a success.

 

But some key choices helped me go from earning squat-diddly to six figures in gross revenue in just 12 months.

 

First, some back story.

 

Three years ago, I was supporting my family by working 30-50 hours a week running a local music school and I knew that I needed to do something different.

 

I wanted to start an online business where I could work when I wanted to work, travel when I wanted to travel, spend time with my kids, and actually make some real money.

 

I dabbled in different niches and experimented with business ideas for a few years. I was looking for a business idea that would give me the flexibility and freedom that I was looking for.

 

But nothing was really sticking and nothing was really earning any money.

 

And, on top of all the hours that I was already working at my “day job,” I was spending another 15-30 hours working on my online business and researching what the missing ingredient was.

 

After a lot of trial and error, things finally started to click into place. I settled on the business that fascinated me the most––digital marketing courses and services––and set out to become an expert.

 

Today, I am going to break down the six things I changed to take my business past the six-figure mark.

 

As you’ll see, it wasn’t just six new things I started doing. Some of these things were simple decisions I made and others were things I stopped doing.

 

Listen to the full episode to hear:

  • What I was spending my time on when I wasn't earning anything
  • The very counterintuitive thing I stopped doing that increased my income
  • Who I hired to help me grow my business
  • And the market research everyone skips and how once you understand this you never will again

 

Links:

 

]]> Mon, 02 Mar 2020 03:00:00 -0500 Gillian Perkins Gillian Perkins 2003 My online business efforts haven’t always been a success.

 

But some key choices helped me go from earning squat-diddly to six figures in gross revenue in just 12 months.

 

First, some back story.

 

Three years ago, I was supporting my family by working 30-50 hours a week running a local music school and I knew that I needed to do something different.

 

I wanted to start an online business where I could work when I wanted to work, travel when I wanted to travel, spend time with my kids, and actually make some real money.

 

I dabbled in different niches and experimented with business ideas for a few years. I was looking for a business idea that would give me the flexibility and freedom that I was looking for.

 

But nothing was really sticking and nothing was really earning any money.

 

And, on top of all the hours that I was already working at my “day job,” I was spending another 15-30 hours working on my online business and researching what the missing ingredient was.

 

After a lot of trial and error, things finally started to click into place. I settled on the business that fascinated me the most––digital marketing courses and services––and set out to become an expert.

 

Today, I am going to break down the six things I changed to take my business past the six-figure mark.

 

As you’ll see, it wasn’t just six new things I started doing. Some of these things were simple decisions I made and others were things I stopped doing.

 

Listen to the full episode to hear:

  • What I was spending my time on when I wasn't earning anything
  • The very counterintuitive thing I stopped doing that increased my income
  • Who I hired to help me grow my business
  • And the market research everyone skips and how once you understand this you never will again

 

Links:

 

]]> No EP 08: Stress-Free Success Using Intuitive Execution With Megan Minns 8 8 EP 08: Stress-Free Success Using Intuitive Execution With Megan Minns full http://www.blubrry.com/worklessearnmore/56275342/ep-08-stress-free-success-using-intuitive-execution-with-megan-minns/ https://share.transistor.fm/s/14800073 As a planner and very detail-oriented person, I tend to create extensive strategic plans for all sorts of things, vacations, daily routines, product launches, and hiring processes to name a few.

 

But sometimes I find that I run into a bit of a problem: my plans don't always work out.

 

Sometimes it’s because I chose the wrong tactics, but other times the plans themselves are fine except that they don’t get carried out because of how overwhelmingly detailed I have made them.

 

Because of this, I have learned to sometimes go with the flow, trust my intuition, and let go of expectations and just see how things work out.

 

Of course, this approach can be taken too far as well.Take hiring a new team member. On the one hand, if the process is overly structured, then it can wind up being overly bureaucratic–wasting a lot of time and energy and financial resources trying to discern who would be right for the job.

 

But this can swing too far the other way, as well. Going into the hiring process with absolutely no structure can have the consequence of hiring the wrong person and wasting tons of time and money.

 

We need to find a balance between structured strategic plans and simply flying by the seat of our pants. Especially if we want to intentionally build online businesses that meet our goals.

 

My guest today is Megan Minns, an expert at navigating this challenging situation and finding the balance between going with the flow and having the strategic structure needed to lead us directly to the results that we want.

 

Megan Minns is a productivity coach for ambitious women. She's the creator of Intuitive Execution, as well as the host of the Productive Life Podcast where she shares actionable advice on productivity, business, goal setting, and mindset. Megan has been featured in Inc, Business Insider, and One Woman Shop, and I'm excited to have her on the show.

 

Listen to the full episode to hear:

  • What Intuitive Execution is and how it can help you get the right things done without so much stress
  • How intuitive execution differs from conventional productivity techniques so you can take a strategic approach to getting things done
  • How to find the balance between extensive strategic planning and letting go of expectations and following your intuition
  • The underrated strategy both Megan and  Gillian used to successfully launch their flagship online courses

 

Links:

 

]]> As a planner and very detail-oriented person, I tend to create extensive strategic plans for all sorts of things, vacations, daily routines, product launches, and hiring processes to name a few.

 

But sometimes I find that I run into a bit of a problem: my plans don't always work out.

 

Sometimes it’s because I chose the wrong tactics, but other times the plans themselves are fine except that they don’t get carried out because of how overwhelmingly detailed I have made them.

 

Because of this, I have learned to sometimes go with the flow, trust my intuition, and let go of expectations and just see how things work out.

 

Of course, this approach can be taken too far as well.Take hiring a new team member. On the one hand, if the process is overly structured, then it can wind up being overly bureaucratic–wasting a lot of time and energy and financial resources trying to discern who would be right for the job.

 

But this can swing too far the other way, as well. Going into the hiring process with absolutely no structure can have the consequence of hiring the wrong person and wasting tons of time and money.

 

We need to find a balance between structured strategic plans and simply flying by the seat of our pants. Especially if we want to intentionally build online businesses that meet our goals.

 

My guest today is Megan Minns, an expert at navigating this challenging situation and finding the balance between going with the flow and having the strategic structure needed to lead us directly to the results that we want.

 

Megan Minns is a productivity coach for ambitious women. She's the creator of Intuitive Execution, as well as the host of the Productive Life Podcast where she shares actionable advice on productivity, business, goal setting, and mindset. Megan has been featured in Inc, Business Insider, and One Woman Shop, and I'm excited to have her on the show.

 

Listen to the full episode to hear:

  • What Intuitive Execution is and how it can help you get the right things done without so much stress
  • How intuitive execution differs from conventional productivity techniques so you can take a strategic approach to getting things done
  • How to find the balance between extensive strategic planning and letting go of expectations and following your intuition
  • The underrated strategy both Megan and  Gillian used to successfully launch their flagship online courses

 

Links:

 

]]> Mon, 24 Feb 2020 03:00:00 -0500 Gillian Perkins Gillian Perkins 2907 As a planner and very detail-oriented person, I tend to create extensive strategic plans for all sorts of things, vacations, daily routines, product launches, and hiring processes to name a few.

 

But sometimes I find that I run into a bit of a problem: my plans don't always work out.

 

Sometimes it’s because I chose the wrong tactics, but other times the plans themselves are fine except that they don’t get carried out because of how overwhelmingly detailed I have made them.

 

Because of this, I have learned to sometimes go with the flow, trust my intuition, and let go of expectations and just see how things work out.

 

Of course, this approach can be taken too far as well.Take hiring a new team member. On the one hand, if the process is overly structured, then it can wind up being overly bureaucratic–wasting a lot of time and energy and financial resources trying to discern who would be right for the job.

 

But this can swing too far the other way, as well. Going into the hiring process with absolutely no structure can have the consequence of hiring the wrong person and wasting tons of time and money.

 

We need to find a balance between structured strategic plans and simply flying by the seat of our pants. Especially if we want to intentionally build online businesses that meet our goals.

 

My guest today is Megan Minns, an expert at navigating this challenging situation and finding the balance between going with the flow and having the strategic structure needed to lead us directly to the results that we want.

 

Megan Minns is a productivity coach for ambitious women. She's the creator of Intuitive Execution, as well as the host of the Productive Life Podcast where she shares actionable advice on productivity, business, goal setting, and mindset. Megan has been featured in Inc, Business Insider, and One Woman Shop, and I'm excited to have her on the show.

 

Listen to the full episode to hear:

  • What Intuitive Execution is and how it can help you get the right things done without so much stress
  • How intuitive execution differs from conventional productivity techniques so you can take a strategic approach to getting things done
  • How to find the balance between extensive strategic planning and letting go of expectations and following your intuition
  • The underrated strategy both Megan and  Gillian used to successfully launch their flagship online courses

 

Links:

 

]]> No EP 07: Hiring Part 2: HOW to Hire When You Don't Have a Budget 7 7 EP 07: Hiring Part 2: HOW to Hire When You Don't Have a Budget full http://www.blubrry.com/worklessearnmore/55999548/ep-07-hiring-part-2-how-to-hire-when-you-dont-have-a-budget/ https://share.transistor.fm/s/18665c1e You know that hiring a little help you earn more without having to work quite so much.

 

You have tasks that you could easily delegate and you’re ready to bring some people to help you with this.

 

But... you just don't have the budget.

 

Maybe it’s because your business is still in the startup phase and money is tight.

 

Or maybe it’s because your profits just aren't yet where you want them to be.

 

In today's episode, the second part of our series on hiring help, we're diving into the logistics of how to make your first hire when the money just isn’t there.

 

Last week, we talked about determining whether or not you are ready to hire in the first place, regardless of budget. We also talked about how to strategically hire so that it’s a profitable move for your business.

 

So if you haven't yet listened to that episode and you're not yet 100% sure about exactly who you should hire in order to really have a positive impact on your business's profits, then go back and listen to that episode first.

 

Listen to the full episode to hear:

  • How to determine exactly how much money you have available for delegating--including how to free up some funds so that you have more to invest
  • How to mentally prepare for the process of hiring by understanding that it's a long game strategy
  • How to figure out exactly what the outcome is that you're looking by hiring help
  • How to go about finding the right person the specific job position you’re looking to fill
  • And how to ensure that your new team member is actually helping you earn more and work less

 

Links:

 

]]> You know that hiring a little help you earn more without having to work quite so much.

 

You have tasks that you could easily delegate and you’re ready to bring some people to help you with this.

 

But... you just don't have the budget.

 

Maybe it’s because your business is still in the startup phase and money is tight.

 

Or maybe it’s because your profits just aren't yet where you want them to be.

 

In today's episode, the second part of our series on hiring help, we're diving into the logistics of how to make your first hire when the money just isn’t there.

 

Last week, we talked about determining whether or not you are ready to hire in the first place, regardless of budget. We also talked about how to strategically hire so that it’s a profitable move for your business.

 

So if you haven't yet listened to that episode and you're not yet 100% sure about exactly who you should hire in order to really have a positive impact on your business's profits, then go back and listen to that episode first.

 

Listen to the full episode to hear:

  • How to determine exactly how much money you have available for delegating--including how to free up some funds so that you have more to invest
  • How to mentally prepare for the process of hiring by understanding that it's a long game strategy
  • How to figure out exactly what the outcome is that you're looking by hiring help
  • How to go about finding the right person the specific job position you’re looking to fill
  • And how to ensure that your new team member is actually helping you earn more and work less

 

Links:

 

]]> Mon, 17 Feb 2020 04:00:00 -0500 Gillian Perkins Gillian Perkins 1538 You know that hiring a little help you earn more without having to work quite so much.

 

You have tasks that you could easily delegate and you’re ready to bring some people to help you with this.

 

But... you just don't have the budget.

 

Maybe it’s because your business is still in the startup phase and money is tight.

 

Or maybe it’s because your profits just aren't yet where you want them to be.

 

In today's episode, the second part of our series on hiring help, we're diving into the logistics of how to make your first hire when the money just isn’t there.

 

Last week, we talked about determining whether or not you are ready to hire in the first place, regardless of budget. We also talked about how to strategically hire so that it’s a profitable move for your business.

 

So if you haven't yet listened to that episode and you're not yet 100% sure about exactly who you should hire in order to really have a positive impact on your business's profits, then go back and listen to that episode first.

 

Listen to the full episode to hear:

  • How to determine exactly how much money you have available for delegating--including how to free up some funds so that you have more to invest
  • How to mentally prepare for the process of hiring by understanding that it's a long game strategy
  • How to figure out exactly what the outcome is that you're looking by hiring help
  • How to go about finding the right person the specific job position you’re looking to fill
  • And how to ensure that your new team member is actually helping you earn more and work less

 

Links:

 

]]> No EP 06: Hiring Part 1: WHO to Hire When You're First Starting Out 6 6 EP 06: Hiring Part 1: WHO to Hire When You're First Starting Out full http://www.blubrry.com/worklessearnmore/55585883/ep-06-hiring-part-1-who-to-hire-when-youre-first-starting-out/ https://share.transistor.fm/s/f5486f0f Too much work––and too little time: that’s the perennial problem every business owner faces.

 

If you’re feeling the crunch, chances are you’re already dreaming about delegating some of that work to a new team member.

 

But you might think that you can’t start hiring because you don’t have the budget.

 

You're not alone if you're scraping by each month even though you’re working all the hours, making only enough to support yourself. That's the fate of most entrepreneurs. The thought of bringing someone else on board––another mouth to feed––might sound scary and maybe even impossible.

 

It's kind of a chicken and egg problem. You know you need help if you want to grow your company and your revenue but you can't afford to hire someone with your current revenue.

 

So in today's episode, I'm going to help you overcome this problem by showing you how to make a strategic decision about exactly who to hire to give your income the biggest boost. And we're also going to discuss the logistics of how to bring this first person on board when the money just isn't there.

 

Listen to the full episode to hear:

  • How delegating can help you work less and earn more
  • Expensive pitfalls to avoid when making your first hire
  • How to strategically decide WHO you should hire to have the best and biggest impact... especially if you're hiring on a tight budget
  • Who to hire to have the biggest positive impact on your company and specifically on your business’s income.

 

Links:

]]> Too much work––and too little time: that’s the perennial problem every business owner faces.

 

If you’re feeling the crunch, chances are you’re already dreaming about delegating some of that work to a new team member.

 

But you might think that you can’t start hiring because you don’t have the budget.

 

You're not alone if you're scraping by each month even though you’re working all the hours, making only enough to support yourself. That's the fate of most entrepreneurs. The thought of bringing someone else on board––another mouth to feed––might sound scary and maybe even impossible.

 

It's kind of a chicken and egg problem. You know you need help if you want to grow your company and your revenue but you can't afford to hire someone with your current revenue.

 

So in today's episode, I'm going to help you overcome this problem by showing you how to make a strategic decision about exactly who to hire to give your income the biggest boost. And we're also going to discuss the logistics of how to bring this first person on board when the money just isn't there.

 

Listen to the full episode to hear:

  • How delegating can help you work less and earn more
  • Expensive pitfalls to avoid when making your first hire
  • How to strategically decide WHO you should hire to have the best and biggest impact... especially if you're hiring on a tight budget
  • Who to hire to have the biggest positive impact on your company and specifically on your business’s income.

 

Links:

]]> Mon, 10 Feb 2020 04:00:00 -0500 Gillian Perkins Gillian Perkins 2006 Too much work––and too little time: that’s the perennial problem every business owner faces.

 

If you’re feeling the crunch, chances are you’re already dreaming about delegating some of that work to a new team member.

 

But you might think that you can’t start hiring because you don’t have the budget.

 

You're not alone if you're scraping by each month even though you’re working all the hours, making only enough to support yourself. That's the fate of most entrepreneurs. The thought of bringing someone else on board––another mouth to feed––might sound scary and maybe even impossible.

 

It's kind of a chicken and egg problem. You know you need help if you want to grow your company and your revenue but you can't afford to hire someone with your current revenue.

 

So in today's episode, I'm going to help you overcome this problem by showing you how to make a strategic decision about exactly who to hire to give your income the biggest boost. And we're also going to discuss the logistics of how to bring this first person on board when the money just isn't there.

 

Listen to the full episode to hear:

  • How delegating can help you work less and earn more
  • Expensive pitfalls to avoid when making your first hire
  • How to strategically decide WHO you should hire to have the best and biggest impact... especially if you're hiring on a tight budget
  • Who to hire to have the biggest positive impact on your company and specifically on your business’s income.

 

Links:

]]> No EP 05: January 2020 INCOME REPORT 5 5 EP 05: January 2020 INCOME REPORT full http://www.blubrry.com/worklessearnmore/55276174/ep-05-january-2020-income-report/ https://share.transistor.fm/s/c4970c2c Every month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue.

 

These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it.

 

I’ll also share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more over time. Plus, you’ll get a time report, breaking down the time I spend on each activity and how that created a financial result (or not).

 

I hope that you’ll be able to learn from my trial and error, as I work to grow my business, my impact, and my income––all while keeping clear boundaries on my time and personal life.

 

Today, we’re looking back on January 2020.

 

Listen to the full episode to hear:

  • How I define passive income and the role it plays in my business
  • A detailed breakdown of my business’s revenue for January
  • What the monthly operation expenses were over the month
  • What the net profit turned out to be
  • And an itemized explanation of how much time it took take make all this happen

 

Links:

 

]]> Every month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue.

 

These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it.

 

I’ll also share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more over time. Plus, you’ll get a time report, breaking down the time I spend on each activity and how that created a financial result (or not).

 

I hope that you’ll be able to learn from my trial and error, as I work to grow my business, my impact, and my income––all while keeping clear boundaries on my time and personal life.

 

Today, we’re looking back on January 2020.

 

Listen to the full episode to hear:

  • How I define passive income and the role it plays in my business
  • A detailed breakdown of my business’s revenue for January
  • What the monthly operation expenses were over the month
  • What the net profit turned out to be
  • And an itemized explanation of how much time it took take make all this happen

 

Links:

 

]]> Mon, 03 Feb 2020 04:00:00 -0500 Gillian Perkins Gillian Perkins 2466 Every month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue.

 

These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it.

 

I’ll also share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more over time. Plus, you’ll get a time report, breaking down the time I spend on each activity and how that created a financial result (or not).

 

I hope that you’ll be able to learn from my trial and error, as I work to grow my business, my impact, and my income––all while keeping clear boundaries on my time and personal life.

 

Today, we’re looking back on January 2020.

 

Listen to the full episode to hear:

  • How I define passive income and the role it plays in my business
  • A detailed breakdown of my business’s revenue for January
  • What the monthly operation expenses were over the month
  • What the net profit turned out to be
  • And an itemized explanation of how much time it took take make all this happen

 

Links:

 

]]> No EP 03: Easy Evergreen Sales Funnels That MAKE SENSE and MAKE MONEY with Mariah Coz 3 3 EP 03: Easy Evergreen Sales Funnels That MAKE SENSE and MAKE MONEY with Mariah Coz full http://www.blubrry.com/worklessearnmore/60591437/ep-03-easy-evergreen-sales-funnels-that-make-sense-and-make-money-with-mariah-coz/ https://share.transistor.fm/s/96374f8c I am quite fond of my membership site because of the recurring monthly revenue that it produces for my business. But what if I told you that it's possible to generate recurring revenue with courses as well?

 

This is the power of selling with an evergreen funnel.

 

And I’m excited to have today’s guest share her brilliant strategy for building hyper-effective evergreen funnels that aren't super complicated.

 

Mariah Coz is an expert at evergreen sales systems. She is someone who I have followed for a long time and consider a virtual mentor.

 

She’s been creating and selling online courses, building webinars, and crafting funnels for years. In that time, her company has helped hundreds of people create and sell courses about everything from watercolor painting, programming, decluttering, football, and everything in between.

 

She is a veteran course creator and a marketing genius. She has a no-BS style and creates insanely high converting webinars, funnels, and launches for herself and her clients using cutting-edge, innovative strategies that no one else is teaching.

 

Listen to the full episode to hear:


  • How to set up an evergreen funnel without all the headaches
  • How Mariah’s incredibly simple system actually outperforms more complex funnels
  • What the incredibly obvious rule is that almost EVERYONE breaks when building a funnel
  • What the best ways are to convert your customers when the cart isn't actually closing

 

Mariah’s Links:


 

Gillian’s Links:


 

]]> I am quite fond of my membership site because of the recurring monthly revenue that it produces for my business. But what if I told you that it's possible to generate recurring revenue with courses as well?

 

This is the power of selling with an evergreen funnel.

 

And I’m excited to have today’s guest share her brilliant strategy for building hyper-effective evergreen funnels that aren't super complicated.

 

Mariah Coz is an expert at evergreen sales systems. She is someone who I have followed for a long time and consider a virtual mentor.

 

She’s been creating and selling online courses, building webinars, and crafting funnels for years. In that time, her company has helped hundreds of people create and sell courses about everything from watercolor painting, programming, decluttering, football, and everything in between.

 

She is a veteran course creator and a marketing genius. She has a no-BS style and creates insanely high converting webinars, funnels, and launches for herself and her clients using cutting-edge, innovative strategies that no one else is teaching.

 

Listen to the full episode to hear:


  • How to set up an evergreen funnel without all the headaches
  • How Mariah’s incredibly simple system actually outperforms more complex funnels
  • What the incredibly obvious rule is that almost EVERYONE breaks when building a funnel
  • What the best ways are to convert your customers when the cart isn't actually closing

 

Mariah’s Links:


 

Gillian’s Links:


 

]]> Mon, 27 Jan 2020 05:00:00 -0500 Gillian Perkins Gillian Perkins 2806 I am quite fond of my membership site because of the recurring monthly revenue that it produces for my business. But what if I told you that it's possible to generate recurring revenue with courses as well?

 

This is the power of selling with an evergreen funnel.

 

And I’m excited to have today’s guest share her brilliant strategy for building hyper-effective evergreen funnels that aren't super complicated.

 

Mariah Coz is an expert at evergreen sales systems. She is someone who I have followed for a long time and consider a virtual mentor.

 

She’s been creating and selling online courses, building webinars, and crafting funnels for years. In that time, her company has helped hundreds of people create and sell courses about everything from watercolor painting, programming, decluttering, football, and everything in between.

 

She is a veteran course creator and a marketing genius. She has a no-BS style and creates insanely high converting webinars, funnels, and launches for herself and her clients using cutting-edge, innovative strategies that no one else is teaching.

 

Listen to the full episode to hear:


  • How to set up an evergreen funnel without all the headaches
  • How Mariah’s incredibly simple system actually outperforms more complex funnels
  • What the incredibly obvious rule is that almost EVERYONE breaks when building a funnel
  • What the best ways are to convert your customers when the cart isn't actually closing

 

Mariah’s Links:


 

Gillian’s Links:


 

]]> No EP 04: Meaningful Goals & Strategic Projects 4 4 EP 04: Meaningful Goals & Strategic Projects full http://www.blubrry.com/worklessearnmore/54731898/ep-04-meaningful-goals-strategic-projects/ https://share.transistor.fm/s/5bb11146 It seems like people just aren’t as into New Year’s resolutions as they used to be.

 

It’s not that we’ve given up on setting goals or working to better ourselves––we’re just not as motivated by the romantic optimism of the New Year’s resolution as we used to be.

 

Setting goals is an important part of working less and earning more, of course. Goals help us figure out what we need to focus on in the limited time that we have.

 

Goals help us avoid wasting time and make sure that every minute we put into our work really counts.

 

But there’s often a really important part of goal-setting that’s missing from the equation––and maybe why New Year’s resolutions become problematic, too.

 

That missing piece? Meaning.

 

Meaningful goals create meaningful results.

 

When your goals aligned with your values and priorities in life, you can finally use your goals to motivate you and stick with a goal even when things get hard.

 

In this episode, I explain the difference between meaningful goals and strategic projects so you can stay focused on what’s really important to you while accomplishing more of the work that produces results.

 

Listen to the full episode to hear:

  • Why SMART goals might not be so smart after all and why we often end up setting goals we don’t care about
  • The key difference between meaningful goals and strategic projects and why you need both
  • How meaningful goals and strategic projects work together to help you create results you care about
  • The steps you need to take to identify your meaningful goals and choose strategic projects so you can build a plan you love

 

Links:

]]> It seems like people just aren’t as into New Year’s resolutions as they used to be.

 

It’s not that we’ve given up on setting goals or working to better ourselves––we’re just not as motivated by the romantic optimism of the New Year’s resolution as we used to be.

 

Setting goals is an important part of working less and earning more, of course. Goals help us figure out what we need to focus on in the limited time that we have.

 

Goals help us avoid wasting time and make sure that every minute we put into our work really counts.

 

But there’s often a really important part of goal-setting that’s missing from the equation––and maybe why New Year’s resolutions become problematic, too.

 

That missing piece? Meaning.

 

Meaningful goals create meaningful results.

 

When your goals aligned with your values and priorities in life, you can finally use your goals to motivate you and stick with a goal even when things get hard.

 

In this episode, I explain the difference between meaningful goals and strategic projects so you can stay focused on what’s really important to you while accomplishing more of the work that produces results.

 

Listen to the full episode to hear:

  • Why SMART goals might not be so smart after all and why we often end up setting goals we don’t care about
  • The key difference between meaningful goals and strategic projects and why you need both
  • How meaningful goals and strategic projects work together to help you create results you care about
  • The steps you need to take to identify your meaningful goals and choose strategic projects so you can build a plan you love

 

Links:

]]> Mon, 27 Jan 2020 04:09:00 -0500 Gillian Perkins Gillian Perkins 2088 It seems like people just aren’t as into New Year’s resolutions as they used to be.

 

It’s not that we’ve given up on setting goals or working to better ourselves––we’re just not as motivated by the romantic optimism of the New Year’s resolution as we used to be.

 

Setting goals is an important part of working less and earning more, of course. Goals help us figure out what we need to focus on in the limited time that we have.

 

Goals help us avoid wasting time and make sure that every minute we put into our work really counts.

 

But there’s often a really important part of goal-setting that’s missing from the equation––and maybe why New Year’s resolutions become problematic, too.

 

That missing piece? Meaning.

 

Meaningful goals create meaningful results.

 

When your goals aligned with your values and priorities in life, you can finally use your goals to motivate you and stick with a goal even when things get hard.

 

In this episode, I explain the difference between meaningful goals and strategic projects so you can stay focused on what’s really important to you while accomplishing more of the work that produces results.

 

Listen to the full episode to hear:

  • Why SMART goals might not be so smart after all and why we often end up setting goals we don’t care about
  • The key difference between meaningful goals and strategic projects and why you need both
  • How meaningful goals and strategic projects work together to help you create results you care about
  • The steps you need to take to identify your meaningful goals and choose strategic projects so you can build a plan you love

 

Links:

]]> No EP 02: How To Plan Your Year For Profit + 2020 Income Projection 2 2 EP 02: How To Plan Your Year For Profit + 2020 Income Projection full http://www.blubrry.com/worklessearnmore/54731875/ep-02-how-to-plan-your-year-for-profit-2020-income-projection/ https://share.transistor.fm/s/b1f82d69 Busywork: it’s the bane of business owners everywhere.

 

But how can you tell the difference between “busywork” and the important things that you should be focusing your time and energy on?

 

That’s what this episode is all about.

 

Today, we're talking all about how to avoid busywork and wasted time by creating a strategic plan to guide your work so you can be sure that the work you do helps to add profit to your bottom line every month.

 

Specifically, we’ll get into the how-tos of profit planning––what it is, how to do it, and how to create a profit plan for your entire year.

 

Then, I’m going to pull back the curtain and take you behind the scenes of my business, sharing with you a realistic and very close-to-home example of how it all works. I’ll be sharing with you our current monthly revenue numbers and plans for increasing them over the next 12 months.

 

Listen to the full episode to hear:

  • How to avoid busywork and prioritize the tasks that will actually increase your business's profits
  • Why your profit plan should be as simple as possible
  • How to make your profit projections for the year so you’re always clear on how to move forward
  • What product, service, or offer you will focus on and how to estimate the profit potential of this product
  • How to brainstorm a plan to maximize this product's profits this year
  • And a behind-the-scenes breakdown of my current revenue and goals for increasing it this year

 

Links:

]]> Busywork: it’s the bane of business owners everywhere.

 

But how can you tell the difference between “busywork” and the important things that you should be focusing your time and energy on?

 

That’s what this episode is all about.

 

Today, we're talking all about how to avoid busywork and wasted time by creating a strategic plan to guide your work so you can be sure that the work you do helps to add profit to your bottom line every month.

 

Specifically, we’ll get into the how-tos of profit planning––what it is, how to do it, and how to create a profit plan for your entire year.

 

Then, I’m going to pull back the curtain and take you behind the scenes of my business, sharing with you a realistic and very close-to-home example of how it all works. I’ll be sharing with you our current monthly revenue numbers and plans for increasing them over the next 12 months.

 

Listen to the full episode to hear:

  • How to avoid busywork and prioritize the tasks that will actually increase your business's profits
  • Why your profit plan should be as simple as possible
  • How to make your profit projections for the year so you’re always clear on how to move forward
  • What product, service, or offer you will focus on and how to estimate the profit potential of this product
  • How to brainstorm a plan to maximize this product's profits this year
  • And a behind-the-scenes breakdown of my current revenue and goals for increasing it this year

 

Links:

]]> Mon, 27 Jan 2020 04:03:00 -0500 Gillian Perkins Gillian Perkins 1904 Busywork: it’s the bane of business owners everywhere.

 

But how can you tell the difference between “busywork” and the important things that you should be focusing your time and energy on?

 

That’s what this episode is all about.

 

Today, we're talking all about how to avoid busywork and wasted time by creating a strategic plan to guide your work so you can be sure that the work you do helps to add profit to your bottom line every month.

 

Specifically, we’ll get into the how-tos of profit planning––what it is, how to do it, and how to create a profit plan for your entire year.

 

Then, I’m going to pull back the curtain and take you behind the scenes of my business, sharing with you a realistic and very close-to-home example of how it all works. I’ll be sharing with you our current monthly revenue numbers and plans for increasing them over the next 12 months.

 

Listen to the full episode to hear:

  • How to avoid busywork and prioritize the tasks that will actually increase your business's profits
  • Why your profit plan should be as simple as possible
  • How to make your profit projections for the year so you’re always clear on how to move forward
  • What product, service, or offer you will focus on and how to estimate the profit potential of this product
  • How to brainstorm a plan to maximize this product's profits this year
  • And a behind-the-scenes breakdown of my current revenue and goals for increasing it this year

 

Links:

]]> No EP 01: How To Work Less & Earn More... Explained! 1 1 EP 01: How To Work Less & Earn More... Explained! full http://www.blubrry.com/worklessearnmore/54729948/ep-01-how-to-work-less-earn-more-explained/ https://share.transistor.fm/s/38adfd36 When you’re your own boss, you have at least some degree of control over your schedule and working hours.

 

You might not feel like you have a lot of options, because, after all, customers have to be served, emails have to be answered, social media has to be kept up to date, and bills have to be paid…

 

But, ultimately, you do have control.

 

Nobody’s going to fire you if you figure out how to get your entire to-do list done in half the time every week.

 

And that’s exactly what this show is about: getting it all done in way less time.

 

In fact Work Less, Earn More is about accomplishing more in way less time.

 

This podcast is about getting the most out of every hour you work–so that you can work less, and earn more. We’re going to help you finally balance your time budget and be able to “afford” the time to prioritize what’s truly important to you.

 

Feel like “it’s not possible” or it sounds “too good to be true”?

 

Then pull out your favorite listening device and give Work Less, Earn More a listen.

 

List to the full episode to hear:

  • What the Work Less, Earn More lifestyle is all about and how it can impact the level of stress you feel on a daily basis
  • Why the conventional 40-hour workweek doesn’t have to apply to you and why I’ve chosen to run my business in just 20 hours per week
  • How more time doesn’t automatically equate to more production or income
  • Why I don’t think everyone should strive to run their business in 20 hrs/week
  • And what you can expect from future episodes

 

Links:

]]> When you’re your own boss, you have at least some degree of control over your schedule and working hours.

 

You might not feel like you have a lot of options, because, after all, customers have to be served, emails have to be answered, social media has to be kept up to date, and bills have to be paid…

 

But, ultimately, you do have control.

 

Nobody’s going to fire you if you figure out how to get your entire to-do list done in half the time every week.

 

And that’s exactly what this show is about: getting it all done in way less time.

 

In fact Work Less, Earn More is about accomplishing more in way less time.

 

This podcast is about getting the most out of every hour you work–so that you can work less, and earn more. We’re going to help you finally balance your time budget and be able to “afford” the time to prioritize what’s truly important to you.

 

Feel like “it’s not possible” or it sounds “too good to be true”?

 

Then pull out your favorite listening device and give Work Less, Earn More a listen.

 

List to the full episode to hear:

  • What the Work Less, Earn More lifestyle is all about and how it can impact the level of stress you feel on a daily basis
  • Why the conventional 40-hour workweek doesn’t have to apply to you and why I’ve chosen to run my business in just 20 hours per week
  • How more time doesn’t automatically equate to more production or income
  • Why I don’t think everyone should strive to run their business in 20 hrs/week
  • And what you can expect from future episodes

 

Links:

]]> Mon, 27 Jan 2020 04:00:00 -0500 Gillian Perkins Gillian Perkins 1161 When you’re your own boss, you have at least some degree of control over your schedule and working hours.

 

You might not feel like you have a lot of options, because, after all, customers have to be served, emails have to be answered, social media has to be kept up to date, and bills have to be paid…

 

But, ultimately, you do have control.

 

Nobody’s going to fire you if you figure out how to get your entire to-do list done in half the time every week.

 

And that’s exactly what this show is about: getting it all done in way less time.

 

In fact Work Less, Earn More is about accomplishing more in way less time.

 

This podcast is about getting the most out of every hour you work–so that you can work less, and earn more. We’re going to help you finally balance your time budget and be able to “afford” the time to prioritize what’s truly important to you.

 

Feel like “it’s not possible” or it sounds “too good to be true”?

 

Then pull out your favorite listening device and give Work Less, Earn More a listen.

 

List to the full episode to hear:

  • What the Work Less, Earn More lifestyle is all about and how it can impact the level of stress you feel on a daily basis
  • Why the conventional 40-hour workweek doesn’t have to apply to you and why I’ve chosen to run my business in just 20 hours per week
  • How more time doesn’t automatically equate to more production or income
  • Why I don’t think everyone should strive to run their business in 20 hrs/week
  • And what you can expect from future episodes

 

Links:

]]> No Introducing Work Less, Earn More with Gillian Perkins 1 1 Introducing Work Less, Earn More with Gillian Perkins trailer http://www.blubrry.com/worklessearnmore/54327324/introducing-work-less-earn-more-with-gillian-perkins/ https://share.transistor.fm/s/8e07f7c0 Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits.

She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Finally, each month Gillian shares an income report with you. Each report is an honest look at how many hours she worked, how much she earned, and an analysis of which tasks and projects really ended up paying her best.

Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!

Learn more at: http://gillianperkins.com

]]> Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits.

She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Finally, each month Gillian shares an income report with you. Each report is an honest look at how many hours she worked, how much she earned, and an analysis of which tasks and projects really ended up paying her best.

Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!

Learn more at: http://gillianperkins.com

]]> Wed, 15 Jan 2020 08:58:00 -0500 Gillian Perkins Gillian Perkins 203 Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits.

She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Finally, each month Gillian shares an income report with you. Each report is an honest look at how many hours she worked, how much she earned, and an analysis of which tasks and projects really ended up paying her best.

Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!

Learn more at: http://gillianperkins.com

]]> No