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    <title>Whats Best For The Patient Is Best For Business</title>
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    <description>The podcast to help Healthcare and Physio Practice owners who want growth, scalability and financial performance in their businesses!  The focus here is on connecting together all the touch points in the business to create Patient Success!</description>
    <copyright>2022 - Whats Best For The Patient Is Best For Business</copyright>
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    <pubDate>Mon, 29 Dec 2025 14:11:40 -0100</pubDate>
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      <title>Whats Best For The Patient Is Best For Business</title>
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    <itunes:author>Jerry Durham</itunes:author>
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    <itunes:summary>The podcast to help Healthcare and Physio Practice owners who want growth, scalability and financial performance in their businesses!  The focus here is on connecting together all the touch points in the business to create Patient Success!</itunes:summary>
    <itunes:subtitle>The podcast to help Healthcare and Physio Practice owners who want growth, scalability and financial performance in their businesses.</itunes:subtitle>
    <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
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      <itunes:name>Jerry Durham</itunes:name>
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    <itunes:complete>No</itunes:complete>
    <itunes:explicit>Yes</itunes:explicit>
    <item>
      <title>CJ Morrow - PT and AI... its ready, are you?!</title>
      <itunes:episode>158</itunes:episode>
      <podcast:episode>158</podcast:episode>
      <itunes:title>CJ Morrow - PT and AI... its ready, are you?!</itunes:title>
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        <![CDATA[<p>In this episode of <strong><em>What's Best For The Patient Is Best For The Business</em></strong>, Jerry sits down with CJ, founder of CJM Strategic Consulting, for a deep dive into the intersection of AI, technology, and physical therapy practice.</p><p>Recording in late November 2025, fresh off PPS (which looked more like a tech conference than ever before), this conversation tackles the most pressing questions facing PTs today: Where does AI fit? What's our role? And how do we become architects of the future rather than replaceable cogs in the system?</p><p>CJ brings a unique perspective—starting her career at Johnson &amp; Johnson in quality engineering and operations, then transitioning to PT, working through digital health at Hinge Health, and now consulting with healthcare tech startups. She's seen both sides: the promise of technology and the reality of implementation without clinical empathy.</p><p>This isn't a conversation about AI taking jobs. It's about PTs stepping up to train the systems, becoming context experts rather than task experts, and recognizing that in November 2025, AI needs us more than we need it. From ambient listening technology to benefit verification to documentation, Jerry and CJ explore why reviewing AI outputs isn't busywork—it's building the architecture for the entire profession's future.</p><p>Key topics include: the human-in-the-loop vs. human-on-the-loop distinction, why documentation quality matters more than ever, how to add value to AI platforms, the risk of automation bias and deskilling, why coordination beats siloed care, and how one team member got a massive raise by managing their AI model effectively.</p><p>If you're wondering where you fit in this tech-enabled future, this conversation will give you clarity—and a call to action.</p><p><strong>Key Takeaways</strong><br>- AI Needs Us More Than We Need It (November 2025): Right now, AI systems need expert clinicians to train them, correct them, and build the architecture for future improvements. This is our opportunity to shape these tools rather than let them shape us—but that window won't last forever.</p><p>- You're Not Reviewing Notes—You're Building Systems: When you review AI-generated documentation, you're not just checking for accuracy. You're teaching the system what matters, how to think like a PT, and creating the foundation for better care delivery across the entire profession.</p><p>- From Task Expert to Context Expert: The future of PT isn't about getting faster at individual tasks—it's about becoming context experts who understand the bigger picture. This shift from fragmented task completion to systems thinking is what will separate thriving practices from struggling ones.</p><p>- Documentation Will Finally Reflect Reality: For decades, we've documented to get paid, not to show our value. Ambient listening and AI documentation tools are changing that—capturing education, clinical decision-making, and the full scope of what we do. This will change billing patterns and prove our worth.</p><p>- Reskilling Is Really Re-Evaluating: You don't need to learn entirely new skills—you need to re-evaluate how you apply your existing expertise. The electrician doesn't become a mason; they become a systems architect who understands how electrical work fits into the whole building.</p><p>- Embrace the Stairs in the Age of Escalators: Technology offers automation, but we must actively choose to maintain our clinical reasoning skills. Just as we tell patients to take the stairs for physical health, we must "take the stairs" mentally—continuing to think critically even when AI offers easier paths.</p>]]>
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        <![CDATA[<p>In this episode of <strong><em>What's Best For The Patient Is Best For The Business</em></strong>, Jerry sits down with CJ, founder of CJM Strategic Consulting, for a deep dive into the intersection of AI, technology, and physical therapy practice.</p><p>Recording in late November 2025, fresh off PPS (which looked more like a tech conference than ever before), this conversation tackles the most pressing questions facing PTs today: Where does AI fit? What's our role? And how do we become architects of the future rather than replaceable cogs in the system?</p><p>CJ brings a unique perspective—starting her career at Johnson &amp; Johnson in quality engineering and operations, then transitioning to PT, working through digital health at Hinge Health, and now consulting with healthcare tech startups. She's seen both sides: the promise of technology and the reality of implementation without clinical empathy.</p><p>This isn't a conversation about AI taking jobs. It's about PTs stepping up to train the systems, becoming context experts rather than task experts, and recognizing that in November 2025, AI needs us more than we need it. From ambient listening technology to benefit verification to documentation, Jerry and CJ explore why reviewing AI outputs isn't busywork—it's building the architecture for the entire profession's future.</p><p>Key topics include: the human-in-the-loop vs. human-on-the-loop distinction, why documentation quality matters more than ever, how to add value to AI platforms, the risk of automation bias and deskilling, why coordination beats siloed care, and how one team member got a massive raise by managing their AI model effectively.</p><p>If you're wondering where you fit in this tech-enabled future, this conversation will give you clarity—and a call to action.</p><p><strong>Key Takeaways</strong><br>- AI Needs Us More Than We Need It (November 2025): Right now, AI systems need expert clinicians to train them, correct them, and build the architecture for future improvements. This is our opportunity to shape these tools rather than let them shape us—but that window won't last forever.</p><p>- You're Not Reviewing Notes—You're Building Systems: When you review AI-generated documentation, you're not just checking for accuracy. You're teaching the system what matters, how to think like a PT, and creating the foundation for better care delivery across the entire profession.</p><p>- From Task Expert to Context Expert: The future of PT isn't about getting faster at individual tasks—it's about becoming context experts who understand the bigger picture. This shift from fragmented task completion to systems thinking is what will separate thriving practices from struggling ones.</p><p>- Documentation Will Finally Reflect Reality: For decades, we've documented to get paid, not to show our value. Ambient listening and AI documentation tools are changing that—capturing education, clinical decision-making, and the full scope of what we do. This will change billing patterns and prove our worth.</p><p>- Reskilling Is Really Re-Evaluating: You don't need to learn entirely new skills—you need to re-evaluate how you apply your existing expertise. The electrician doesn't become a mason; they become a systems architect who understands how electrical work fits into the whole building.</p><p>- Embrace the Stairs in the Age of Escalators: Technology offers automation, but we must actively choose to maintain our clinical reasoning skills. Just as we tell patients to take the stairs for physical health, we must "take the stairs" mentally—continuing to think critically even when AI offers easier paths.</p>]]>
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      <pubDate>Tue, 09 Dec 2025 15:37:23 -0100</pubDate>
      <author>Jerry Durham</author>
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      <itunes:author>Jerry Durham</itunes:author>
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      <itunes:duration>5245</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of <strong><em>What's Best For The Patient Is Best For The Business</em></strong>, Jerry sits down with CJ, founder of CJM Strategic Consulting, for a deep dive into the intersection of AI, technology, and physical therapy practice.</p><p>Recording in late November 2025, fresh off PPS (which looked more like a tech conference than ever before), this conversation tackles the most pressing questions facing PTs today: Where does AI fit? What's our role? And how do we become architects of the future rather than replaceable cogs in the system?</p><p>CJ brings a unique perspective—starting her career at Johnson &amp; Johnson in quality engineering and operations, then transitioning to PT, working through digital health at Hinge Health, and now consulting with healthcare tech startups. She's seen both sides: the promise of technology and the reality of implementation without clinical empathy.</p><p>This isn't a conversation about AI taking jobs. It's about PTs stepping up to train the systems, becoming context experts rather than task experts, and recognizing that in November 2025, AI needs us more than we need it. From ambient listening technology to benefit verification to documentation, Jerry and CJ explore why reviewing AI outputs isn't busywork—it's building the architecture for the entire profession's future.</p><p>Key topics include: the human-in-the-loop vs. human-on-the-loop distinction, why documentation quality matters more than ever, how to add value to AI platforms, the risk of automation bias and deskilling, why coordination beats siloed care, and how one team member got a massive raise by managing their AI model effectively.</p><p>If you're wondering where you fit in this tech-enabled future, this conversation will give you clarity—and a call to action.</p><p><strong>Key Takeaways</strong><br>- AI Needs Us More Than We Need It (November 2025): Right now, AI systems need expert clinicians to train them, correct them, and build the architecture for future improvements. This is our opportunity to shape these tools rather than let them shape us—but that window won't last forever.</p><p>- You're Not Reviewing Notes—You're Building Systems: When you review AI-generated documentation, you're not just checking for accuracy. You're teaching the system what matters, how to think like a PT, and creating the foundation for better care delivery across the entire profession.</p><p>- From Task Expert to Context Expert: The future of PT isn't about getting faster at individual tasks—it's about becoming context experts who understand the bigger picture. This shift from fragmented task completion to systems thinking is what will separate thriving practices from struggling ones.</p><p>- Documentation Will Finally Reflect Reality: For decades, we've documented to get paid, not to show our value. Ambient listening and AI documentation tools are changing that—capturing education, clinical decision-making, and the full scope of what we do. This will change billing patterns and prove our worth.</p><p>- Reskilling Is Really Re-Evaluating: You don't need to learn entirely new skills—you need to re-evaluate how you apply your existing expertise. The electrician doesn't become a mason; they become a systems architect who understands how electrical work fits into the whole building.</p><p>- Embrace the Stairs in the Age of Escalators: Technology offers automation, but we must actively choose to maintain our clinical reasoning skills. Just as we tell patients to take the stairs for physical health, we must "take the stairs" mentally—continuing to think critically even when AI offers easier paths.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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    <item>
      <title>Dr. Katie O'Bright - Primary Care PT</title>
      <itunes:episode>157</itunes:episode>
      <podcast:episode>157</podcast:episode>
      <itunes:title>Dr. Katie O'Bright - Primary Care PT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <description>
        <![CDATA[<p>In this episode of <strong><em>What's Best For The Patient Is Best For The Business</em></strong>, Jerry welcomes back Katie O'bright, founder of Redefine Health Education, for a much-needed update on the primary care physical therapy movement. Recording just days after speaking at a conference in Alabama on patient engagement, Jerry recognized it was time to catch up with Katie—a leader who consistently exemplifies putting patients first while building sustainable business models.</p><p>Katie returns to the show (her first appearance was 1.5-2 years ago) at a pivotal moment for the profession. In 2025, the ABPTS primary care clinical specialization finally passed the House of Delegates, creating the first pathway for physical therapists to become board-certified primary care specialists. This isn't just another certification—it's a fundamental repositioning of what physical therapists can be in the healthcare system.</p><p>Drawing from her military background where she served as an embedded PT in a soldier-centered medical home, Katie breaks down what primary care PT actually means, how it differs from traditional outpatient practice (3 feet deep and 3 miles wide vs. 1 foot wide and 10 miles deep), and why this model represents the future of the profession. She shares the comprehensive consensus definition developed by the Primary Care Special Interest Group, explains multiple payment models (fee-for-service, direct-to-employer, direct-to-consumer), and announces her upcoming Primary Care PT Startup Workshop for Business Leaders launching in 2026.</p><p><strong>Key Takeaways</strong></p><p>- Primary Care PT Certification Changes Everything: Unlike previous PT specializations, the new ABPTS primary care clinical specialty creates a pathway for PTs to be recognized as primary care providers for neuromusculoskeletal conditions—potentially opening doors to CMS recognition and reimbursement changes that could transform the profession.</p><p>- Scope Redefined: 3 Feet Deep, 3 Miles Wide: Primary care PTs practice with a fundamentally different scope than traditional outpatient therapists. Instead of deep specialization in one area (1 foot wide, 10 miles deep), they provide broad-spectrum care (3 feet deep, 3 miles wide)—managing first contact, ongoing preventive and reactive health services as integral members of primary care teams.</p><p>- Multiple Settings, Multiple Payment Models: Primary care PT isn't limited to medical clinics. Katie outlines how this model works in work sites, community centers, schools, sports facilities, wellness centers, and homes—with payment ranging from fee-for-service to direct-to-employer contracts to membership-based direct-to-consumer models.</p><p>- You Don't Have to Blow Up Your Business: Practice owners don't need to abandon their current model to integrate primary care PT principles. Adding acute care slots, implementing risk stratification, or establishing relationships with value-based care organizations can enhance existing practices while opening new revenue streams.</p><p>- The Profession Isn't Ready (And That's Okay): Katie acknowledges that primary care PT isn't for every physical therapist—and that's fine. The profession needs therapists in all settings. But for those ready to practice at the top of their scope, think differently about risk management, and engage with population health, the opportunity is massive.</p><p>- Physicians Want This: Katie shares stories of physicians and orthopedic surgeons actively reaching out to recruit PTs into their practices. The barrier isn't physician resistance—it's that many PTs haven't learned to speak the language of primary care or understand value-based care arrangements.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of <strong><em>What's Best For The Patient Is Best For The Business</em></strong>, Jerry welcomes back Katie O'bright, founder of Redefine Health Education, for a much-needed update on the primary care physical therapy movement. Recording just days after speaking at a conference in Alabama on patient engagement, Jerry recognized it was time to catch up with Katie—a leader who consistently exemplifies putting patients first while building sustainable business models.</p><p>Katie returns to the show (her first appearance was 1.5-2 years ago) at a pivotal moment for the profession. In 2025, the ABPTS primary care clinical specialization finally passed the House of Delegates, creating the first pathway for physical therapists to become board-certified primary care specialists. This isn't just another certification—it's a fundamental repositioning of what physical therapists can be in the healthcare system.</p><p>Drawing from her military background where she served as an embedded PT in a soldier-centered medical home, Katie breaks down what primary care PT actually means, how it differs from traditional outpatient practice (3 feet deep and 3 miles wide vs. 1 foot wide and 10 miles deep), and why this model represents the future of the profession. She shares the comprehensive consensus definition developed by the Primary Care Special Interest Group, explains multiple payment models (fee-for-service, direct-to-employer, direct-to-consumer), and announces her upcoming Primary Care PT Startup Workshop for Business Leaders launching in 2026.</p><p><strong>Key Takeaways</strong></p><p>- Primary Care PT Certification Changes Everything: Unlike previous PT specializations, the new ABPTS primary care clinical specialty creates a pathway for PTs to be recognized as primary care providers for neuromusculoskeletal conditions—potentially opening doors to CMS recognition and reimbursement changes that could transform the profession.</p><p>- Scope Redefined: 3 Feet Deep, 3 Miles Wide: Primary care PTs practice with a fundamentally different scope than traditional outpatient therapists. Instead of deep specialization in one area (1 foot wide, 10 miles deep), they provide broad-spectrum care (3 feet deep, 3 miles wide)—managing first contact, ongoing preventive and reactive health services as integral members of primary care teams.</p><p>- Multiple Settings, Multiple Payment Models: Primary care PT isn't limited to medical clinics. Katie outlines how this model works in work sites, community centers, schools, sports facilities, wellness centers, and homes—with payment ranging from fee-for-service to direct-to-employer contracts to membership-based direct-to-consumer models.</p><p>- You Don't Have to Blow Up Your Business: Practice owners don't need to abandon their current model to integrate primary care PT principles. Adding acute care slots, implementing risk stratification, or establishing relationships with value-based care organizations can enhance existing practices while opening new revenue streams.</p><p>- The Profession Isn't Ready (And That's Okay): Katie acknowledges that primary care PT isn't for every physical therapist—and that's fine. The profession needs therapists in all settings. But for those ready to practice at the top of their scope, think differently about risk management, and engage with population health, the opportunity is massive.</p><p>- Physicians Want This: Katie shares stories of physicians and orthopedic surgeons actively reaching out to recruit PTs into their practices. The barrier isn't physician resistance—it's that many PTs haven't learned to speak the language of primary care or understand value-based care arrangements.</p>]]>
      </content:encoded>
      <pubDate>Tue, 02 Dec 2025 20:19:44 -0100</pubDate>
      <author>Jerry Durham</author>
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      <itunes:author>Jerry Durham</itunes:author>
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      <itunes:duration>3043</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of <strong><em>What's Best For The Patient Is Best For The Business</em></strong>, Jerry welcomes back Katie O'bright, founder of Redefine Health Education, for a much-needed update on the primary care physical therapy movement. Recording just days after speaking at a conference in Alabama on patient engagement, Jerry recognized it was time to catch up with Katie—a leader who consistently exemplifies putting patients first while building sustainable business models.</p><p>Katie returns to the show (her first appearance was 1.5-2 years ago) at a pivotal moment for the profession. In 2025, the ABPTS primary care clinical specialization finally passed the House of Delegates, creating the first pathway for physical therapists to become board-certified primary care specialists. This isn't just another certification—it's a fundamental repositioning of what physical therapists can be in the healthcare system.</p><p>Drawing from her military background where she served as an embedded PT in a soldier-centered medical home, Katie breaks down what primary care PT actually means, how it differs from traditional outpatient practice (3 feet deep and 3 miles wide vs. 1 foot wide and 10 miles deep), and why this model represents the future of the profession. She shares the comprehensive consensus definition developed by the Primary Care Special Interest Group, explains multiple payment models (fee-for-service, direct-to-employer, direct-to-consumer), and announces her upcoming Primary Care PT Startup Workshop for Business Leaders launching in 2026.</p><p><strong>Key Takeaways</strong></p><p>- Primary Care PT Certification Changes Everything: Unlike previous PT specializations, the new ABPTS primary care clinical specialty creates a pathway for PTs to be recognized as primary care providers for neuromusculoskeletal conditions—potentially opening doors to CMS recognition and reimbursement changes that could transform the profession.</p><p>- Scope Redefined: 3 Feet Deep, 3 Miles Wide: Primary care PTs practice with a fundamentally different scope than traditional outpatient therapists. Instead of deep specialization in one area (1 foot wide, 10 miles deep), they provide broad-spectrum care (3 feet deep, 3 miles wide)—managing first contact, ongoing preventive and reactive health services as integral members of primary care teams.</p><p>- Multiple Settings, Multiple Payment Models: Primary care PT isn't limited to medical clinics. Katie outlines how this model works in work sites, community centers, schools, sports facilities, wellness centers, and homes—with payment ranging from fee-for-service to direct-to-employer contracts to membership-based direct-to-consumer models.</p><p>- You Don't Have to Blow Up Your Business: Practice owners don't need to abandon their current model to integrate primary care PT principles. Adding acute care slots, implementing risk stratification, or establishing relationships with value-based care organizations can enhance existing practices while opening new revenue streams.</p><p>- The Profession Isn't Ready (And That's Okay): Katie acknowledges that primary care PT isn't for every physical therapist—and that's fine. The profession needs therapists in all settings. But for those ready to practice at the top of their scope, think differently about risk management, and engage with population health, the opportunity is massive.</p><p>- Physicians Want This: Katie shares stories of physicians and orthopedic surgeons actively reaching out to recruit PTs into their practices. The barrier isn't physician resistance—it's that many PTs haven't learned to speak the language of primary care or understand value-based care arrangements.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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    <item>
      <title>PPS 2025 Recap: PAUL SINGH</title>
      <itunes:episode>156</itunes:episode>
      <podcast:episode>156</podcast:episode>
      <itunes:title>PPS 2025 Recap: PAUL SINGH</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <description>
        <![CDATA[<p>In this episode of <strong><em>What's Best For The Patient Is Best For The Business</em></strong>, Jerry sits down with Paul Singh CEO of StrataPT, just days after the 2025 Private Practice Section (PPS) conference in Florida. They dive deep into Paul's highly attended presentation, "Moneyball for PT Practices," and discuss the evolving landscape of physical therapy practice ownership, M&amp;A strategy, and the tech transformation happening in the industry.</p><p>Paul brings a unique Silicon Valley perspective to healthcare, drawing from his extensive background in tech investing and startups. He breaks down the critical difference between "getting bought" versus "getting sold" - a concept that resonated powerfully with practice owners seeking to understand their true business value and exit strategies.</p><p>From the packed exhibit hall filled with AI-powered solutions to the contrasting conversations about clinician burnout happening in the conference rooms, Jerry and Paul provide an unfiltered assessment of where the PT industry stands and where it's heading. They explore the influx of venture capital, the proliferation of new tech players, and what it all means for practice owners trying to build valuable, sustainable businesses.</p><p><strong>Key Takeaways</strong></p><p>- Getting Bought vs. Getting Sold: There's a fundamental difference between putting a "for sale" sign on your practice (which creates downward price pressure) and being so valuable that buyers come knocking without prompting. Paul illustrates this with the Mint.com story - how understanding WHY a buyer wants to acquire you can 10x your valuation in six months.</p><p>- Build to Grow, Not Just to Exit: The activities required to prepare a practice for acquisition are identical to those needed to grow a thriving business. Practice owners should focus on creating genuine business value rather than just preparing for a sale.</p><p>- Think Like a Consumer Business: The most valuable PT practices will be built by owners who think of themselves as consumer businesses, not just healthcare providers. This mindset shift is what creates billion-dollar exit opportunities.</p><p>- The Tech Conference vs. The Burnout Conference: PPS 2025 revealed a stark dichotomy - the exhibit hall was dominated by well-funded tech companies and AI solutions, while just 1000 feet away, packed rooms of practice owners discussed preventing burnout and retaining clinicians. This disconnect reveals where the industry's growing pains lie.</p><p>- Output Over Features: With every vendor claiming AI capabilities, the critical question shifts from "what technology do you have?" to "what outcome do I get?" Practice owners need to demand billing-aware, audit-safe solutions that deliver measurable results, not just impressive features.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of <strong><em>What's Best For The Patient Is Best For The Business</em></strong>, Jerry sits down with Paul Singh CEO of StrataPT, just days after the 2025 Private Practice Section (PPS) conference in Florida. They dive deep into Paul's highly attended presentation, "Moneyball for PT Practices," and discuss the evolving landscape of physical therapy practice ownership, M&amp;A strategy, and the tech transformation happening in the industry.</p><p>Paul brings a unique Silicon Valley perspective to healthcare, drawing from his extensive background in tech investing and startups. He breaks down the critical difference between "getting bought" versus "getting sold" - a concept that resonated powerfully with practice owners seeking to understand their true business value and exit strategies.</p><p>From the packed exhibit hall filled with AI-powered solutions to the contrasting conversations about clinician burnout happening in the conference rooms, Jerry and Paul provide an unfiltered assessment of where the PT industry stands and where it's heading. They explore the influx of venture capital, the proliferation of new tech players, and what it all means for practice owners trying to build valuable, sustainable businesses.</p><p><strong>Key Takeaways</strong></p><p>- Getting Bought vs. Getting Sold: There's a fundamental difference between putting a "for sale" sign on your practice (which creates downward price pressure) and being so valuable that buyers come knocking without prompting. Paul illustrates this with the Mint.com story - how understanding WHY a buyer wants to acquire you can 10x your valuation in six months.</p><p>- Build to Grow, Not Just to Exit: The activities required to prepare a practice for acquisition are identical to those needed to grow a thriving business. Practice owners should focus on creating genuine business value rather than just preparing for a sale.</p><p>- Think Like a Consumer Business: The most valuable PT practices will be built by owners who think of themselves as consumer businesses, not just healthcare providers. This mindset shift is what creates billion-dollar exit opportunities.</p><p>- The Tech Conference vs. The Burnout Conference: PPS 2025 revealed a stark dichotomy - the exhibit hall was dominated by well-funded tech companies and AI solutions, while just 1000 feet away, packed rooms of practice owners discussed preventing burnout and retaining clinicians. This disconnect reveals where the industry's growing pains lie.</p><p>- Output Over Features: With every vendor claiming AI capabilities, the critical question shifts from "what technology do you have?" to "what outcome do I get?" Practice owners need to demand billing-aware, audit-safe solutions that deliver measurable results, not just impressive features.</p>]]>
      </content:encoded>
      <pubDate>Wed, 26 Nov 2025 06:48:00 -0100</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/08930324/6a9a495f.mp3" length="33512277" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/pcXZOY6SdyEIsjnwkKyvJa2YKc6GhryOu8BAGZRg6iU/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81ZDJh/MTdhMDk3NDg3ZjVk/OTY5NGRmMzEwOWQy/OWQxYy5qcGc.jpg"/>
      <itunes:duration>2088</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of <strong><em>What's Best For The Patient Is Best For The Business</em></strong>, Jerry sits down with Paul Singh CEO of StrataPT, just days after the 2025 Private Practice Section (PPS) conference in Florida. They dive deep into Paul's highly attended presentation, "Moneyball for PT Practices," and discuss the evolving landscape of physical therapy practice ownership, M&amp;A strategy, and the tech transformation happening in the industry.</p><p>Paul brings a unique Silicon Valley perspective to healthcare, drawing from his extensive background in tech investing and startups. He breaks down the critical difference between "getting bought" versus "getting sold" - a concept that resonated powerfully with practice owners seeking to understand their true business value and exit strategies.</p><p>From the packed exhibit hall filled with AI-powered solutions to the contrasting conversations about clinician burnout happening in the conference rooms, Jerry and Paul provide an unfiltered assessment of where the PT industry stands and where it's heading. They explore the influx of venture capital, the proliferation of new tech players, and what it all means for practice owners trying to build valuable, sustainable businesses.</p><p><strong>Key Takeaways</strong></p><p>- Getting Bought vs. Getting Sold: There's a fundamental difference between putting a "for sale" sign on your practice (which creates downward price pressure) and being so valuable that buyers come knocking without prompting. Paul illustrates this with the Mint.com story - how understanding WHY a buyer wants to acquire you can 10x your valuation in six months.</p><p>- Build to Grow, Not Just to Exit: The activities required to prepare a practice for acquisition are identical to those needed to grow a thriving business. Practice owners should focus on creating genuine business value rather than just preparing for a sale.</p><p>- Think Like a Consumer Business: The most valuable PT practices will be built by owners who think of themselves as consumer businesses, not just healthcare providers. This mindset shift is what creates billion-dollar exit opportunities.</p><p>- The Tech Conference vs. The Burnout Conference: PPS 2025 revealed a stark dichotomy - the exhibit hall was dominated by well-funded tech companies and AI solutions, while just 1000 feet away, packed rooms of practice owners discussed preventing burnout and retaining clinicians. This disconnect reveals where the industry's growing pains lie.</p><p>- Output Over Features: With every vendor claiming AI capabilities, the critical question shifts from "what technology do you have?" to "what outcome do I get?" Practice owners need to demand billing-aware, audit-safe solutions that deliver measurable results, not just impressive features.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How the Patient Journey Really Starts (Hint: Not in the Treatment Room)</title>
      <itunes:episode>155</itunes:episode>
      <podcast:episode>155</podcast:episode>
      <itunes:title>How the Patient Journey Really Starts (Hint: Not in the Treatment Room)</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">97f05cea-af22-4175-bc5d-8d1b51cb529c</guid>
      <link>https://share.transistor.fm/s/d7e50154</link>
      <description>
        <![CDATA[<p>In this episode of <strong><em>What’s Best for the Patient Is Best for Business</em></strong>, Jerry Durham delivers a solo deep dive into one of the most critical yet misunderstood areas of physical therapy business success: “Arrivals.”</p><p>Speaking from the stage of the APTA Private Practice Section (PPS) conference, Jerry shares the philosophy, process, and practical tools behind improving patient arrivals—and why mastering this concept can solve nearly every downstream business problem in a PT clinic.</p><p>Jerry explains how his years of studying the entire patient journey led him to realize that success doesn’t start in the treatment room—it starts at the front desk. He honors the admin and intake teams who carry enormous influence over patient outcomes but are rarely empowered or trained to own that impact.</p><p>In this talk, Jerry breaks down why PT clinics must stop trying to “fix problems in the weeds” and instead step back to design systems that guide the patient from their first call to successful completion of care. He introduces his five-step front desk sales process—a structured, relationship-centered approach to patient communication that builds trust, manages expectations, and prevents objections before they ever arise.</p><p>Whether it’s cancellations, no-shows, or poor reviews from patients who “got better but had a bad experience,” Jerry shows how the solution always leads back to understanding and optimizing the patient’s arrival experience.</p><p><strong>Key Takeaways:</strong><br>- Arrivals Solve All Business Problems: Every business metric improves when patients show up. Focusing here simplifies management and reduces chaos across billing, scheduling, and clinical outcomes.</p><p>- The Front Desk = Patient Success: The front desk isn’t administrative—it’s strategic. Their conversations determine not only who arrives, but how the entire journey unfolds.</p><p>- Solve from the Big Picture: You can’t fix recurring no-shows or cancellations by tweaking scripts. You must zoom out to understand the full patient journey and define success at every touchpoint.</p><p>- The 5-Step Front Desk Sales Process: Acknowledge → Find a problem to solve → Get expectations → Sell the expert → Tell them what they’ll get for their time, money, and energy → Ask how they want to pay.</p><p>- Objections Are Preventable: “It costs too much” isn’t an objection—it’s a sign you didn’t build value early enough. Great processes eliminate objections before they happen.</p><p>- Love the Work of the Front Desk: These are the true doers in healthcare—the team most capable of improving patient success when empowered with the right systems and mindset.</p><p>Tune in for a masterclass on patient experience design, front desk empowerment, and how truly understanding “arrivals” can transform your practice from chaotic to consistent, from transactional to transformational.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of <strong><em>What’s Best for the Patient Is Best for Business</em></strong>, Jerry Durham delivers a solo deep dive into one of the most critical yet misunderstood areas of physical therapy business success: “Arrivals.”</p><p>Speaking from the stage of the APTA Private Practice Section (PPS) conference, Jerry shares the philosophy, process, and practical tools behind improving patient arrivals—and why mastering this concept can solve nearly every downstream business problem in a PT clinic.</p><p>Jerry explains how his years of studying the entire patient journey led him to realize that success doesn’t start in the treatment room—it starts at the front desk. He honors the admin and intake teams who carry enormous influence over patient outcomes but are rarely empowered or trained to own that impact.</p><p>In this talk, Jerry breaks down why PT clinics must stop trying to “fix problems in the weeds” and instead step back to design systems that guide the patient from their first call to successful completion of care. He introduces his five-step front desk sales process—a structured, relationship-centered approach to patient communication that builds trust, manages expectations, and prevents objections before they ever arise.</p><p>Whether it’s cancellations, no-shows, or poor reviews from patients who “got better but had a bad experience,” Jerry shows how the solution always leads back to understanding and optimizing the patient’s arrival experience.</p><p><strong>Key Takeaways:</strong><br>- Arrivals Solve All Business Problems: Every business metric improves when patients show up. Focusing here simplifies management and reduces chaos across billing, scheduling, and clinical outcomes.</p><p>- The Front Desk = Patient Success: The front desk isn’t administrative—it’s strategic. Their conversations determine not only who arrives, but how the entire journey unfolds.</p><p>- Solve from the Big Picture: You can’t fix recurring no-shows or cancellations by tweaking scripts. You must zoom out to understand the full patient journey and define success at every touchpoint.</p><p>- The 5-Step Front Desk Sales Process: Acknowledge → Find a problem to solve → Get expectations → Sell the expert → Tell them what they’ll get for their time, money, and energy → Ask how they want to pay.</p><p>- Objections Are Preventable: “It costs too much” isn’t an objection—it’s a sign you didn’t build value early enough. Great processes eliminate objections before they happen.</p><p>- Love the Work of the Front Desk: These are the true doers in healthcare—the team most capable of improving patient success when empowered with the right systems and mindset.</p><p>Tune in for a masterclass on patient experience design, front desk empowerment, and how truly understanding “arrivals” can transform your practice from chaotic to consistent, from transactional to transformational.</p>]]>
      </content:encoded>
      <pubDate>Wed, 12 Nov 2025 11:31:36 -0100</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/d7e50154/22041bb3.mp3" length="13912860" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/-Qa1NDi4JDWaZ2336UHOvf5R_zbLOC8_EQS3lnJm7N4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85YWFh/MDYyODlmNDM4NWJm/MjA0Mjg4ZTJhNDY0/MjM5YS5qcGc.jpg"/>
      <itunes:duration>863</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of <strong><em>What’s Best for the Patient Is Best for Business</em></strong>, Jerry Durham delivers a solo deep dive into one of the most critical yet misunderstood areas of physical therapy business success: “Arrivals.”</p><p>Speaking from the stage of the APTA Private Practice Section (PPS) conference, Jerry shares the philosophy, process, and practical tools behind improving patient arrivals—and why mastering this concept can solve nearly every downstream business problem in a PT clinic.</p><p>Jerry explains how his years of studying the entire patient journey led him to realize that success doesn’t start in the treatment room—it starts at the front desk. He honors the admin and intake teams who carry enormous influence over patient outcomes but are rarely empowered or trained to own that impact.</p><p>In this talk, Jerry breaks down why PT clinics must stop trying to “fix problems in the weeds” and instead step back to design systems that guide the patient from their first call to successful completion of care. He introduces his five-step front desk sales process—a structured, relationship-centered approach to patient communication that builds trust, manages expectations, and prevents objections before they ever arise.</p><p>Whether it’s cancellations, no-shows, or poor reviews from patients who “got better but had a bad experience,” Jerry shows how the solution always leads back to understanding and optimizing the patient’s arrival experience.</p><p><strong>Key Takeaways:</strong><br>- Arrivals Solve All Business Problems: Every business metric improves when patients show up. Focusing here simplifies management and reduces chaos across billing, scheduling, and clinical outcomes.</p><p>- The Front Desk = Patient Success: The front desk isn’t administrative—it’s strategic. Their conversations determine not only who arrives, but how the entire journey unfolds.</p><p>- Solve from the Big Picture: You can’t fix recurring no-shows or cancellations by tweaking scripts. You must zoom out to understand the full patient journey and define success at every touchpoint.</p><p>- The 5-Step Front Desk Sales Process: Acknowledge → Find a problem to solve → Get expectations → Sell the expert → Tell them what they’ll get for their time, money, and energy → Ask how they want to pay.</p><p>- Objections Are Preventable: “It costs too much” isn’t an objection—it’s a sign you didn’t build value early enough. Great processes eliminate objections before they happen.</p><p>- Love the Work of the Front Desk: These are the true doers in healthcare—the team most capable of improving patient success when empowered with the right systems and mindset.</p><p>Tune in for a masterclass on patient experience design, front desk empowerment, and how truly understanding “arrivals” can transform your practice from chaotic to consistent, from transactional to transformational.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>WE'RE TWO WEEKS FROM PPS 2025!! Here's Your Pre-Conference Playbook… Presentation Previews from Lindsey &amp; Rich Kenny, Paul Singh, and Stephen Rapposelli &amp; Matt Phifer</title>
      <itunes:episode>154</itunes:episode>
      <podcast:episode>154</podcast:episode>
      <itunes:title>WE'RE TWO WEEKS FROM PPS 2025!! Here's Your Pre-Conference Playbook… Presentation Previews from Lindsey &amp; Rich Kenny, Paul Singh, and Stephen Rapposelli &amp; Matt Phifer</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3568f8e6-0846-4c1d-b615-ce74446e8bb2</guid>
      <link>https://share.transistor.fm/s/91735e9d</link>
      <description>
        <![CDATA[<p><strong>BACK BY POPULAR DEMAND!!</strong></p><p>This week, we’re revisiting Jerry’s exclusive sneak peek into the can't-miss sessions from the upcoming APTA Private Practice 2025 Annual Conference.</p><p>Get ready for a power-packed lineup featuring three consecutive interviews with the thought leaders and innovators headlining Wednesday's schedule.<br><em><br>Jerry sits down with:</em></p><p>- Lindsey and Rich Kenny of Kenny &amp; Associates Physical Therapy, who will demystify the world of AI in a hands-on workshop designed for clinic owners.</p><p>- Paul Singh, CEO of Strata PT, who will break down the "Moneyball" tactics tech startups use to grow profit and prepare for a successful exit.</p><p>- Stephen Rapposelli and Matt Phifer, CEO and COO of Stretchplex, who reveal the exact strategies they used to add a staggering $900,000 in cash-based services to their physical therapy practice.</p><p>Tune in to get fired up for the conference and walk away with immediate, actionable insights you can apply to your own practice.</p><p><em>Key Takeaways:</em></p><p>• AI is accessible now: Learn why you don't need to be a tech expert to leverage Generative AI for immediate administrative efficiency and how to become a literate consumer of this powerful technology.</p><p>• Think like a tech startup: Discover how the foundational principles of scaling a successful tech company directly apply to growing a profitable and exit-ready PT practice.</p><p>• Unlock massive revenue streams: See how to seamlessly integrate cash-based services like fitness and assisted stretching into your existing practice, dramatically increasing patient lifetime value and top-line revenue.</p><p>• Learn from real-world mistakes: Gain from the hard-earned lessons and scars of those who have successfully built these services, so you can avoid common pitfalls and accelerate your own success.</p><p>This episode is your ultimate guide to maximizing your experience at the PPS 2025 Conference.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>BACK BY POPULAR DEMAND!!</strong></p><p>This week, we’re revisiting Jerry’s exclusive sneak peek into the can't-miss sessions from the upcoming APTA Private Practice 2025 Annual Conference.</p><p>Get ready for a power-packed lineup featuring three consecutive interviews with the thought leaders and innovators headlining Wednesday's schedule.<br><em><br>Jerry sits down with:</em></p><p>- Lindsey and Rich Kenny of Kenny &amp; Associates Physical Therapy, who will demystify the world of AI in a hands-on workshop designed for clinic owners.</p><p>- Paul Singh, CEO of Strata PT, who will break down the "Moneyball" tactics tech startups use to grow profit and prepare for a successful exit.</p><p>- Stephen Rapposelli and Matt Phifer, CEO and COO of Stretchplex, who reveal the exact strategies they used to add a staggering $900,000 in cash-based services to their physical therapy practice.</p><p>Tune in to get fired up for the conference and walk away with immediate, actionable insights you can apply to your own practice.</p><p><em>Key Takeaways:</em></p><p>• AI is accessible now: Learn why you don't need to be a tech expert to leverage Generative AI for immediate administrative efficiency and how to become a literate consumer of this powerful technology.</p><p>• Think like a tech startup: Discover how the foundational principles of scaling a successful tech company directly apply to growing a profitable and exit-ready PT practice.</p><p>• Unlock massive revenue streams: See how to seamlessly integrate cash-based services like fitness and assisted stretching into your existing practice, dramatically increasing patient lifetime value and top-line revenue.</p><p>• Learn from real-world mistakes: Gain from the hard-earned lessons and scars of those who have successfully built these services, so you can avoid common pitfalls and accelerate your own success.</p><p>This episode is your ultimate guide to maximizing your experience at the PPS 2025 Conference.</p>]]>
      </content:encoded>
      <pubDate>Tue, 04 Nov 2025 16:25:55 -0100</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/91735e9d/7dd0004a.mp3" length="97204474" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/Gmq0v9vHkhWO8E_QF-BrL24M2OVT3BMcf-xF78T5aP0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wZDQ5/MTVmYjcwNDllYzA4/ODg1MTgxMzM5MmFh/YjM4MS5wbmc.jpg"/>
      <itunes:duration>2983</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><strong>BACK BY POPULAR DEMAND!!</strong></p><p>This week, we’re revisiting Jerry’s exclusive sneak peek into the can't-miss sessions from the upcoming APTA Private Practice 2025 Annual Conference.</p><p>Get ready for a power-packed lineup featuring three consecutive interviews with the thought leaders and innovators headlining Wednesday's schedule.<br><em><br>Jerry sits down with:</em></p><p>- Lindsey and Rich Kenny of Kenny &amp; Associates Physical Therapy, who will demystify the world of AI in a hands-on workshop designed for clinic owners.</p><p>- Paul Singh, CEO of Strata PT, who will break down the "Moneyball" tactics tech startups use to grow profit and prepare for a successful exit.</p><p>- Stephen Rapposelli and Matt Phifer, CEO and COO of Stretchplex, who reveal the exact strategies they used to add a staggering $900,000 in cash-based services to their physical therapy practice.</p><p>Tune in to get fired up for the conference and walk away with immediate, actionable insights you can apply to your own practice.</p><p><em>Key Takeaways:</em></p><p>• AI is accessible now: Learn why you don't need to be a tech expert to leverage Generative AI for immediate administrative efficiency and how to become a literate consumer of this powerful technology.</p><p>• Think like a tech startup: Discover how the foundational principles of scaling a successful tech company directly apply to growing a profitable and exit-ready PT practice.</p><p>• Unlock massive revenue streams: See how to seamlessly integrate cash-based services like fitness and assisted stretching into your existing practice, dramatically increasing patient lifetime value and top-line revenue.</p><p>• Learn from real-world mistakes: Gain from the hard-earned lessons and scars of those who have successfully built these services, so you can avoid common pitfalls and accelerate your own success.</p><p>This episode is your ultimate guide to maximizing your experience at the PPS 2025 Conference.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Start with the PROBLEM, Not the TECH!! Talking High Level AI with Healthcare Technologist Julia Zhou</title>
      <itunes:episode>153</itunes:episode>
      <podcast:episode>153</podcast:episode>
      <itunes:title>Start with the PROBLEM, Not the TECH!! Talking High Level AI with Healthcare Technologist Julia Zhou</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">5f5c6088-fb5e-42d3-b0f0-466c0289a710</guid>
      <link>https://share.transistor.fm/s/d3cceb04</link>
      <description>
        <![CDATA[<p>In this episode of <strong><em>What's Best For The Patient Is Best For The Business</em></strong>, Jerry sits down with Julia Zhou, a seasoned Healthcare Technologist with nearly 30 years of experience on both the payer and provider sides of the industry. They dive deep into the practical and transformative role of Artificial Intelligence in healthcare, moving beyond the hype to explore its real-world applications.</p><p>Julia brings a unique, high-level perspective, arguing that AI is not a magic bullet but a powerful tool that must be strategically integrated. She outlines a clear framework for healthcare organizations to adopt AI successfully, emphasizing that the goal isn't to chase technology, but to solve pressing business and patient-care challenges.</p><p>From smart scheduling and revenue cycle management to ambient clinical documentation and personalized patient engagement, Julia breaks down how AI can streamline workflows, empower providers, and fundamentally improve the patient journey—ensuring the right person gets the right care at the right time.</p><p><strong>Key Takeaways:</strong></p><p>• Start with the Problem, Not the Tool: The most successful AI implementations begin by identifying the organization's biggest pain points, not by searching for the latest tech developments. Julia advises asking, "If you had a magic wand, what would you solve?"</p><p>• AI is an End-to-End Patient Engagement Engine: Discover how AI can revolutionize the entire patient experience—from pre-visit summaries that prepare a provider in one minute, to ambient listening during consultations, and post-visit follow-ups that improve compliance and reduce claim denials.</p><p>• The Criticality of an "AI Readiness" Assessment: Before implementation, organizations must ask hard questions about their data governance, guardrails, KPIs, and manual processes. Automating an inefficient system only amplifies its problems.</p><p>• Think Upstream to Prevent Chaos: Jerry and Julia challenge listeners to use AI proactively to solve problems like patient no-shows and claim denials at their source, rather than just creating bots to fill empty slots or chase down payments.</p><p>• The Future is "Right Person, Right Place, Right Time": The ultimate value of AI in healthcare is its ability to act as a sophisticated triage and coordination system, ensuring patients and providers connect in the most effective and efficient manner possible, whether in-person or via telehealth.</p><p>Tune in for a conversation that demystifies AI and provides an actionable roadmap for leveraging technology to enhance patient outcomes and build a stronger, more resilient healthcare business.</p><p>🔗 Follow Julia on LinkedIn: https://www.linkedin.com/in/juliazhouciocto</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of <strong><em>What's Best For The Patient Is Best For The Business</em></strong>, Jerry sits down with Julia Zhou, a seasoned Healthcare Technologist with nearly 30 years of experience on both the payer and provider sides of the industry. They dive deep into the practical and transformative role of Artificial Intelligence in healthcare, moving beyond the hype to explore its real-world applications.</p><p>Julia brings a unique, high-level perspective, arguing that AI is not a magic bullet but a powerful tool that must be strategically integrated. She outlines a clear framework for healthcare organizations to adopt AI successfully, emphasizing that the goal isn't to chase technology, but to solve pressing business and patient-care challenges.</p><p>From smart scheduling and revenue cycle management to ambient clinical documentation and personalized patient engagement, Julia breaks down how AI can streamline workflows, empower providers, and fundamentally improve the patient journey—ensuring the right person gets the right care at the right time.</p><p><strong>Key Takeaways:</strong></p><p>• Start with the Problem, Not the Tool: The most successful AI implementations begin by identifying the organization's biggest pain points, not by searching for the latest tech developments. Julia advises asking, "If you had a magic wand, what would you solve?"</p><p>• AI is an End-to-End Patient Engagement Engine: Discover how AI can revolutionize the entire patient experience—from pre-visit summaries that prepare a provider in one minute, to ambient listening during consultations, and post-visit follow-ups that improve compliance and reduce claim denials.</p><p>• The Criticality of an "AI Readiness" Assessment: Before implementation, organizations must ask hard questions about their data governance, guardrails, KPIs, and manual processes. Automating an inefficient system only amplifies its problems.</p><p>• Think Upstream to Prevent Chaos: Jerry and Julia challenge listeners to use AI proactively to solve problems like patient no-shows and claim denials at their source, rather than just creating bots to fill empty slots or chase down payments.</p><p>• The Future is "Right Person, Right Place, Right Time": The ultimate value of AI in healthcare is its ability to act as a sophisticated triage and coordination system, ensuring patients and providers connect in the most effective and efficient manner possible, whether in-person or via telehealth.</p><p>Tune in for a conversation that demystifies AI and provides an actionable roadmap for leveraging technology to enhance patient outcomes and build a stronger, more resilient healthcare business.</p><p>🔗 Follow Julia on LinkedIn: https://www.linkedin.com/in/juliazhouciocto</p>]]>
      </content:encoded>
      <pubDate>Tue, 28 Oct 2025 16:53:03 -0100</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/d3cceb04/edcb2b5b.mp3" length="99681469" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/ecIKb9HOYgbI5kgrRLgSVwVKIBgla6iYrQJ6OQjRpu8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mMmRh/MzlmMGZkMDkzOTAx/NGRmOTExZDYzZGM1/MTg3MC5wbmc.jpg"/>
      <itunes:duration>3022</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of <strong><em>What's Best For The Patient Is Best For The Business</em></strong>, Jerry sits down with Julia Zhou, a seasoned Healthcare Technologist with nearly 30 years of experience on both the payer and provider sides of the industry. They dive deep into the practical and transformative role of Artificial Intelligence in healthcare, moving beyond the hype to explore its real-world applications.</p><p>Julia brings a unique, high-level perspective, arguing that AI is not a magic bullet but a powerful tool that must be strategically integrated. She outlines a clear framework for healthcare organizations to adopt AI successfully, emphasizing that the goal isn't to chase technology, but to solve pressing business and patient-care challenges.</p><p>From smart scheduling and revenue cycle management to ambient clinical documentation and personalized patient engagement, Julia breaks down how AI can streamline workflows, empower providers, and fundamentally improve the patient journey—ensuring the right person gets the right care at the right time.</p><p><strong>Key Takeaways:</strong></p><p>• Start with the Problem, Not the Tool: The most successful AI implementations begin by identifying the organization's biggest pain points, not by searching for the latest tech developments. Julia advises asking, "If you had a magic wand, what would you solve?"</p><p>• AI is an End-to-End Patient Engagement Engine: Discover how AI can revolutionize the entire patient experience—from pre-visit summaries that prepare a provider in one minute, to ambient listening during consultations, and post-visit follow-ups that improve compliance and reduce claim denials.</p><p>• The Criticality of an "AI Readiness" Assessment: Before implementation, organizations must ask hard questions about their data governance, guardrails, KPIs, and manual processes. Automating an inefficient system only amplifies its problems.</p><p>• Think Upstream to Prevent Chaos: Jerry and Julia challenge listeners to use AI proactively to solve problems like patient no-shows and claim denials at their source, rather than just creating bots to fill empty slots or chase down payments.</p><p>• The Future is "Right Person, Right Place, Right Time": The ultimate value of AI in healthcare is its ability to act as a sophisticated triage and coordination system, ensuring patients and providers connect in the most effective and efficient manner possible, whether in-person or via telehealth.</p><p>Tune in for a conversation that demystifies AI and provides an actionable roadmap for leveraging technology to enhance patient outcomes and build a stronger, more resilient healthcare business.</p><p>🔗 Follow Julia on LinkedIn: https://www.linkedin.com/in/juliazhouciocto</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>YOU HAVEN’T FIGURED OUT How To Get People Who Need Your Help Into Your Office… April Oury Will Tell You Why!!</title>
      <itunes:episode>152</itunes:episode>
      <podcast:episode>152</podcast:episode>
      <itunes:title>YOU HAVEN’T FIGURED OUT How To Get People Who Need Your Help Into Your Office… April Oury Will Tell You Why!!</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e6d70e35-efa5-4ecf-9268-882e6882dab8</guid>
      <link>https://share.transistor.fm/s/db2f7f32</link>
      <description>
        <![CDATA[<p>In this episode of <strong><em>What's Best For The Patient Is Best For Business</em></strong>, Jerry reconnects with a force from his past, April Oury. Once a multi-clinic physical therapy practice owner, April has successfully pivoted into the world of venture capital and angel investing. She shares her incredible journey from treating patients to funding and advising the next generation of health tech startups.</p><p>Jerry and April dive deep into the critical mindset shifts necessary for success in today's healthcare landscape. They challenge the status quo, debunking common myths that hold clinicians back, such as the belief that "healthcare is different" and that standard business principles don't apply. April brings a fresh perspective from the investor's table, explaining how her operational experience as a PT practice owner makes her a uniquely valuable asset in the venture capital space.</p><p>She also reveals how learning to play poker transformed her approach to business and investing, teaching her how often she should actually be "folding" in order to maximize her success rate.</p><p><strong>Key Takeaways:</strong></p><p>• Stop Fighting for Scraps: The biggest opportunity isn't in the 10% of the population currently seeking PT, but in the 90% who aren't being served. The future lies in creating new models to reach them.</p><p>• Your Value is Multi-Dimensional: Your skills as a clinician and business operator are highly valuable outside the clinic. Don't box yourself in; your expertise can be a major asset to tech companies and startups.</p><p>• Adopt an Investor Mindset: Learn to "fold" bad opportunities (like a founder with a great idea but no execution) so you can "bet" your energy and resources on the ventures and strategies with the highest potential.</p><p>• Tech is an Ally, Not an Enemy: Technology and one-to-many models are not here to replace therapists but to solve the massive therapist shortage and serve patients you would never have reached with a traditional model.</p><p>• Own the Process, Not Just the Outcome: Success comes from consistently following a proven strategy, not from fixating on every single result. Sometimes the right process leads to a short-term loss, but it wins in the long run.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of <strong><em>What's Best For The Patient Is Best For Business</em></strong>, Jerry reconnects with a force from his past, April Oury. Once a multi-clinic physical therapy practice owner, April has successfully pivoted into the world of venture capital and angel investing. She shares her incredible journey from treating patients to funding and advising the next generation of health tech startups.</p><p>Jerry and April dive deep into the critical mindset shifts necessary for success in today's healthcare landscape. They challenge the status quo, debunking common myths that hold clinicians back, such as the belief that "healthcare is different" and that standard business principles don't apply. April brings a fresh perspective from the investor's table, explaining how her operational experience as a PT practice owner makes her a uniquely valuable asset in the venture capital space.</p><p>She also reveals how learning to play poker transformed her approach to business and investing, teaching her how often she should actually be "folding" in order to maximize her success rate.</p><p><strong>Key Takeaways:</strong></p><p>• Stop Fighting for Scraps: The biggest opportunity isn't in the 10% of the population currently seeking PT, but in the 90% who aren't being served. The future lies in creating new models to reach them.</p><p>• Your Value is Multi-Dimensional: Your skills as a clinician and business operator are highly valuable outside the clinic. Don't box yourself in; your expertise can be a major asset to tech companies and startups.</p><p>• Adopt an Investor Mindset: Learn to "fold" bad opportunities (like a founder with a great idea but no execution) so you can "bet" your energy and resources on the ventures and strategies with the highest potential.</p><p>• Tech is an Ally, Not an Enemy: Technology and one-to-many models are not here to replace therapists but to solve the massive therapist shortage and serve patients you would never have reached with a traditional model.</p><p>• Own the Process, Not Just the Outcome: Success comes from consistently following a proven strategy, not from fixating on every single result. Sometimes the right process leads to a short-term loss, but it wins in the long run.</p>]]>
      </content:encoded>
      <pubDate>Tue, 21 Oct 2025 16:53:50 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/db2f7f32/d130530a.mp3" length="121424320" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/bxjYCCdRS3n7MM0-jHEKwfpgsP8EN-FuTJQLX0YkrBg/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82Yzg1/ZmZhYTgxYTVjZGUz/YzcyMThkZWNmMjQ5/NmUzYi5wbmc.jpg"/>
      <itunes:duration>3689</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of <strong><em>What's Best For The Patient Is Best For Business</em></strong>, Jerry reconnects with a force from his past, April Oury. Once a multi-clinic physical therapy practice owner, April has successfully pivoted into the world of venture capital and angel investing. She shares her incredible journey from treating patients to funding and advising the next generation of health tech startups.</p><p>Jerry and April dive deep into the critical mindset shifts necessary for success in today's healthcare landscape. They challenge the status quo, debunking common myths that hold clinicians back, such as the belief that "healthcare is different" and that standard business principles don't apply. April brings a fresh perspective from the investor's table, explaining how her operational experience as a PT practice owner makes her a uniquely valuable asset in the venture capital space.</p><p>She also reveals how learning to play poker transformed her approach to business and investing, teaching her how often she should actually be "folding" in order to maximize her success rate.</p><p><strong>Key Takeaways:</strong></p><p>• Stop Fighting for Scraps: The biggest opportunity isn't in the 10% of the population currently seeking PT, but in the 90% who aren't being served. The future lies in creating new models to reach them.</p><p>• Your Value is Multi-Dimensional: Your skills as a clinician and business operator are highly valuable outside the clinic. Don't box yourself in; your expertise can be a major asset to tech companies and startups.</p><p>• Adopt an Investor Mindset: Learn to "fold" bad opportunities (like a founder with a great idea but no execution) so you can "bet" your energy and resources on the ventures and strategies with the highest potential.</p><p>• Tech is an Ally, Not an Enemy: Technology and one-to-many models are not here to replace therapists but to solve the massive therapist shortage and serve patients you would never have reached with a traditional model.</p><p>• Own the Process, Not Just the Outcome: Success comes from consistently following a proven strategy, not from fixating on every single result. Sometimes the right process leads to a short-term loss, but it wins in the long run.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The PT/Client Relationship Is Your GOLDEN TICKET… START LEVERAGING IT!! Interview with the LASO Wellness Leadership Team</title>
      <itunes:episode>151</itunes:episode>
      <podcast:episode>151</podcast:episode>
      <itunes:title>The PT/Client Relationship Is Your GOLDEN TICKET… START LEVERAGING IT!! Interview with the LASO Wellness Leadership Team</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">569a4433-1d9e-4470-a15d-0b033295cde3</guid>
      <link>https://share.transistor.fm/s/9195ae51</link>
      <description>
        <![CDATA[<p>In this episode of <strong><em>What's Best For The Patient Is Best For Business</em></strong>, Jerry sits down with the leadership team from LASO Wellness: Founder &amp; CEO Ron Cappello, Chief Strategy Officer Greg Perry, and Chief Growth Officer Tanny Crawford.</p><p>LASO Wellness provides high-quality nutraceuticals designed specifically for physical therapy practices to offer their patients. The conversation dives deep into the critical shifts happening in healthcare and why physical therapists are uniquely positioned to adopt a more holistic, "whole-person" approach to patient care.</p><p>Jerry and his guests explore how integrating trusted nutritional supplements is a natural extension of the clinical guidance PTs already provide, strengthening patient relationships while simultaneously creating a new, frictionless revenue stream for the practice.<br><strong><br>Key Takeaways</strong>:</p><p>• Relationships Over Transactions: Discover why the deep trust and extended time PTs have with their patients is the "golden ticket" to forward-integrating into their long-term health and wellness.</p><p>• The "Easy" Model: Learn about LASO’s "three no's" model—no capital, no inventory, and no administrative burden—designed to enable practices to say "yes" without adding operational headaches.</p><p>• Become a Resource, Not Just a Clinic: Shift your mindset from running a practice to building a platform for patient wellness, using your credibility to recommend evidence-based solutions for joint health, sleep/recovery, and overall nutrition.</p><p>• Overcoming the "I'm Not an Expert" Hurdle: LASO addresses common PT concerns head-on by providing access to a paid-for nutrition certification program and a curated resource center of clinical research to build confidence in making recommendations.</p><p>Tune in to learn how embracing this model combats declining reimbursements, enhances the patient experience, and ultimately does what’s best for both the patient and the business.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of <strong><em>What's Best For The Patient Is Best For Business</em></strong>, Jerry sits down with the leadership team from LASO Wellness: Founder &amp; CEO Ron Cappello, Chief Strategy Officer Greg Perry, and Chief Growth Officer Tanny Crawford.</p><p>LASO Wellness provides high-quality nutraceuticals designed specifically for physical therapy practices to offer their patients. The conversation dives deep into the critical shifts happening in healthcare and why physical therapists are uniquely positioned to adopt a more holistic, "whole-person" approach to patient care.</p><p>Jerry and his guests explore how integrating trusted nutritional supplements is a natural extension of the clinical guidance PTs already provide, strengthening patient relationships while simultaneously creating a new, frictionless revenue stream for the practice.<br><strong><br>Key Takeaways</strong>:</p><p>• Relationships Over Transactions: Discover why the deep trust and extended time PTs have with their patients is the "golden ticket" to forward-integrating into their long-term health and wellness.</p><p>• The "Easy" Model: Learn about LASO’s "three no's" model—no capital, no inventory, and no administrative burden—designed to enable practices to say "yes" without adding operational headaches.</p><p>• Become a Resource, Not Just a Clinic: Shift your mindset from running a practice to building a platform for patient wellness, using your credibility to recommend evidence-based solutions for joint health, sleep/recovery, and overall nutrition.</p><p>• Overcoming the "I'm Not an Expert" Hurdle: LASO addresses common PT concerns head-on by providing access to a paid-for nutrition certification program and a curated resource center of clinical research to build confidence in making recommendations.</p><p>Tune in to learn how embracing this model combats declining reimbursements, enhances the patient experience, and ultimately does what’s best for both the patient and the business.</p>]]>
      </content:encoded>
      <pubDate>Tue, 14 Oct 2025 18:39:24 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/9195ae51/0e6f4674.mp3" length="95713233" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/t8nqob9_KMMMEdlims-_ZSSaRmRYKkzrlj3W3gPSxf4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hOTRj/ZWYzMThkNzg1M2Rh/NDQ4Yzg3OWU3YjM5/MzY1Yy5wbmc.jpg"/>
      <itunes:duration>2932</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of <strong><em>What's Best For The Patient Is Best For Business</em></strong>, Jerry sits down with the leadership team from LASO Wellness: Founder &amp; CEO Ron Cappello, Chief Strategy Officer Greg Perry, and Chief Growth Officer Tanny Crawford.</p><p>LASO Wellness provides high-quality nutraceuticals designed specifically for physical therapy practices to offer their patients. The conversation dives deep into the critical shifts happening in healthcare and why physical therapists are uniquely positioned to adopt a more holistic, "whole-person" approach to patient care.</p><p>Jerry and his guests explore how integrating trusted nutritional supplements is a natural extension of the clinical guidance PTs already provide, strengthening patient relationships while simultaneously creating a new, frictionless revenue stream for the practice.<br><strong><br>Key Takeaways</strong>:</p><p>• Relationships Over Transactions: Discover why the deep trust and extended time PTs have with their patients is the "golden ticket" to forward-integrating into their long-term health and wellness.</p><p>• The "Easy" Model: Learn about LASO’s "three no's" model—no capital, no inventory, and no administrative burden—designed to enable practices to say "yes" without adding operational headaches.</p><p>• Become a Resource, Not Just a Clinic: Shift your mindset from running a practice to building a platform for patient wellness, using your credibility to recommend evidence-based solutions for joint health, sleep/recovery, and overall nutrition.</p><p>• Overcoming the "I'm Not an Expert" Hurdle: LASO addresses common PT concerns head-on by providing access to a paid-for nutrition certification program and a curated resource center of clinical research to build confidence in making recommendations.</p><p>Tune in to learn how embracing this model combats declining reimbursements, enhances the patient experience, and ultimately does what’s best for both the patient and the business.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The $420 BILLION MSK PROBLEM… and the Patient-Centric Solution!! Interview with Lissa Taitano, Director of Clinical Operations for Livara Health</title>
      <itunes:episode>150</itunes:episode>
      <podcast:episode>150</podcast:episode>
      <itunes:title>The $420 BILLION MSK PROBLEM… and the Patient-Centric Solution!! Interview with Lissa Taitano, Director of Clinical Operations for Livara Health</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">7f7f8203-7fe7-4daf-903f-4c996a88bdc0</guid>
      <link>https://share.transistor.fm/s/6568acd9</link>
      <description>
        <![CDATA[<p>In this episode of <strong>What's Best For The Patient Is Best For Business</strong>, Jerry sits down with Lissa Taitano, Director of Clinical Operations for Livara Health. Livara is a purpose-built musculoskeletal (MSK) management solution that combines care planning, delivery, and navigation to create a more connected healthcare system.</p><p>Lissa, a physical therapist by training with over 15 years of experience in value-based care, pulls back the curtain on how a truly patient-centric model delivers superior outcomes for both people and businesses. She details Livara's journey from a local clinic to a national leader, explaining how integrating a holistic, biopsychosocial approach—including physical therapy, pain reprocessing therapy, nutrition, and health coaching—led to patients getting "100% better, faster" while simultaneously reducing costs and surgical utilization.</p><p>This conversation is a masterclass in the future of MSK care. Jerry and Lissa tackle the tough questions every practice owner needs to ask, challenging the unsustainable fee-for-service status quo and outlining the essential mindset shift required to thrive.<br><strong><em><br>Key Takeaways:</em></strong></p><p>• Why the traditional, fragmented model is failing MSK patients and how a "quarterback" approach creates central accountability and a seamless patient journey.</p><p>• The power of a holistic, biopsychosocial model: Discover how addressing contextual drivers like stress, nutrition, and mental health is the key to unlocking better outcomes and preventing chronic pain cycles.</p><p>• How to build a powerful patient engagement strategy that extends beyond episodic clinic visits, using technology and personalized communication to meet patients where they are.</p><p>• The business case for value-based care: Learn how proactive, high-engagement models lead to dramatically lower costs (35-45%), reduced surgical utilization (40-53%), and higher patient satisfaction.</p><p>• The two things clinic owners must do today to prepare for the future: Collect and leverage your clinical outcome data, and be open-minded about changing your business model to prioritize value over volume.</p><p>Tune in for an inspiring and practical look at how getting upstream, owning the patient's entire MSK journey, and focusing on what's truly best for the patient is, unequivocally, the best path forward for business.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of <strong>What's Best For The Patient Is Best For Business</strong>, Jerry sits down with Lissa Taitano, Director of Clinical Operations for Livara Health. Livara is a purpose-built musculoskeletal (MSK) management solution that combines care planning, delivery, and navigation to create a more connected healthcare system.</p><p>Lissa, a physical therapist by training with over 15 years of experience in value-based care, pulls back the curtain on how a truly patient-centric model delivers superior outcomes for both people and businesses. She details Livara's journey from a local clinic to a national leader, explaining how integrating a holistic, biopsychosocial approach—including physical therapy, pain reprocessing therapy, nutrition, and health coaching—led to patients getting "100% better, faster" while simultaneously reducing costs and surgical utilization.</p><p>This conversation is a masterclass in the future of MSK care. Jerry and Lissa tackle the tough questions every practice owner needs to ask, challenging the unsustainable fee-for-service status quo and outlining the essential mindset shift required to thrive.<br><strong><em><br>Key Takeaways:</em></strong></p><p>• Why the traditional, fragmented model is failing MSK patients and how a "quarterback" approach creates central accountability and a seamless patient journey.</p><p>• The power of a holistic, biopsychosocial model: Discover how addressing contextual drivers like stress, nutrition, and mental health is the key to unlocking better outcomes and preventing chronic pain cycles.</p><p>• How to build a powerful patient engagement strategy that extends beyond episodic clinic visits, using technology and personalized communication to meet patients where they are.</p><p>• The business case for value-based care: Learn how proactive, high-engagement models lead to dramatically lower costs (35-45%), reduced surgical utilization (40-53%), and higher patient satisfaction.</p><p>• The two things clinic owners must do today to prepare for the future: Collect and leverage your clinical outcome data, and be open-minded about changing your business model to prioritize value over volume.</p><p>Tune in for an inspiring and practical look at how getting upstream, owning the patient's entire MSK journey, and focusing on what's truly best for the patient is, unequivocally, the best path forward for business.</p>]]>
      </content:encoded>
      <pubDate>Tue, 07 Oct 2025 18:32:00 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/6568acd9/8ebb3a2a.mp3" length="99999731" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/Qlb7uJZLKV5Se1jLzuV4hvJfP6thyWIt3Q5rAGUElM8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hZDhh/NTFhOTg0Mzg5M2Rk/MWIxNzI5MjZhYzc5/Zjc4Yy5wbmc.jpg"/>
      <itunes:duration>3078</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of <strong>What's Best For The Patient Is Best For Business</strong>, Jerry sits down with Lissa Taitano, Director of Clinical Operations for Livara Health. Livara is a purpose-built musculoskeletal (MSK) management solution that combines care planning, delivery, and navigation to create a more connected healthcare system.</p><p>Lissa, a physical therapist by training with over 15 years of experience in value-based care, pulls back the curtain on how a truly patient-centric model delivers superior outcomes for both people and businesses. She details Livara's journey from a local clinic to a national leader, explaining how integrating a holistic, biopsychosocial approach—including physical therapy, pain reprocessing therapy, nutrition, and health coaching—led to patients getting "100% better, faster" while simultaneously reducing costs and surgical utilization.</p><p>This conversation is a masterclass in the future of MSK care. Jerry and Lissa tackle the tough questions every practice owner needs to ask, challenging the unsustainable fee-for-service status quo and outlining the essential mindset shift required to thrive.<br><strong><em><br>Key Takeaways:</em></strong></p><p>• Why the traditional, fragmented model is failing MSK patients and how a "quarterback" approach creates central accountability and a seamless patient journey.</p><p>• The power of a holistic, biopsychosocial model: Discover how addressing contextual drivers like stress, nutrition, and mental health is the key to unlocking better outcomes and preventing chronic pain cycles.</p><p>• How to build a powerful patient engagement strategy that extends beyond episodic clinic visits, using technology and personalized communication to meet patients where they are.</p><p>• The business case for value-based care: Learn how proactive, high-engagement models lead to dramatically lower costs (35-45%), reduced surgical utilization (40-53%), and higher patient satisfaction.</p><p>• The two things clinic owners must do today to prepare for the future: Collect and leverage your clinical outcome data, and be open-minded about changing your business model to prioritize value over volume.</p><p>Tune in for an inspiring and practical look at how getting upstream, owning the patient's entire MSK journey, and focusing on what's truly best for the patient is, unequivocally, the best path forward for business.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>DON’T MISS IT!! Here’s Your PPS 2025 Pre-Conference Playbook… Presentation Previews from Lindsey &amp; Rich Kenny, Paul Singh, and Stephen Rapposelli &amp; Matt Phifer</title>
      <itunes:episode>149</itunes:episode>
      <podcast:episode>149</podcast:episode>
      <itunes:title>DON’T MISS IT!! Here’s Your PPS 2025 Pre-Conference Playbook… Presentation Previews from Lindsey &amp; Rich Kenny, Paul Singh, and Stephen Rapposelli &amp; Matt Phifer</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0afdb257-4121-4530-9cb7-484448eaa3c2</guid>
      <link>https://www.stratapt.com/article/dont-miss-it-heres-your-pps-2025-pre-conference-playbook-presentation-previews-from-lindsey-rich-kenny-paul-singh-and-stephen-rapposelli-matt-phifer</link>
      <description>
        <![CDATA[<p>In this special conference preview episode of "<strong>What's Best For The Patient Is Best For Business</strong>," Jerry brings you an exclusive sneak peek into the can't-miss sessions from the upcoming APTA Private Practice 2025 Annual Conference.</p><p>Get ready for a power-packed lineup featuring three consecutive interviews with the thought leaders and innovators headlining Wednesday's schedule.</p><p>Jerry sits down with:</p><p>Lindsey and Rich Kenny of Kenny &amp; Associates Physical Therapy, who will demystify the world of AI in a hands-on workshop designed for clinic owners.</p><p>Paul Singh, CEO of Strata PT, who will break down the "Moneyball" tactics tech startups use to grow profit and prepare for a successful exit.</p><p>Stephen Rapposelli and Matt Phifer, CEO and COO of Stretchplex, who reveal the exact strategies they used to add a staggering $900,000 in cash-based services to their physical therapy practice.</p><p>Tune in to get fired up for the conference and walk away with immediate, actionable insights you can apply to your own practice.</p><p><strong>Key Takeaways:</strong></p><p>• AI is accessible now: Learn why you don't need to be a tech expert to leverage Generative AI for immediate administrative efficiency and how to become a literate consumer of this powerful technology.</p><p>• Think like a tech startup: Discover how the foundational principles of scaling a successful tech company directly apply to growing a profitable and exit-ready PT practice.</p><p>• Unlock massive revenue streams: See how to seamlessly integrate cash-based services like fitness and assisted stretching into your existing practice, dramatically increasing patient lifetime value and top-line revenue.</p><p>• Learn from real-world mistakes: Gain from the hard-earned lessons and scars of those who have successfully built these services, so you can avoid common pitfalls and accelerate your own success.<br><em><br>This episode is your ultimate guide to maximizing your experience at the PPS 2025 Conference.</em></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this special conference preview episode of "<strong>What's Best For The Patient Is Best For Business</strong>," Jerry brings you an exclusive sneak peek into the can't-miss sessions from the upcoming APTA Private Practice 2025 Annual Conference.</p><p>Get ready for a power-packed lineup featuring three consecutive interviews with the thought leaders and innovators headlining Wednesday's schedule.</p><p>Jerry sits down with:</p><p>Lindsey and Rich Kenny of Kenny &amp; Associates Physical Therapy, who will demystify the world of AI in a hands-on workshop designed for clinic owners.</p><p>Paul Singh, CEO of Strata PT, who will break down the "Moneyball" tactics tech startups use to grow profit and prepare for a successful exit.</p><p>Stephen Rapposelli and Matt Phifer, CEO and COO of Stretchplex, who reveal the exact strategies they used to add a staggering $900,000 in cash-based services to their physical therapy practice.</p><p>Tune in to get fired up for the conference and walk away with immediate, actionable insights you can apply to your own practice.</p><p><strong>Key Takeaways:</strong></p><p>• AI is accessible now: Learn why you don't need to be a tech expert to leverage Generative AI for immediate administrative efficiency and how to become a literate consumer of this powerful technology.</p><p>• Think like a tech startup: Discover how the foundational principles of scaling a successful tech company directly apply to growing a profitable and exit-ready PT practice.</p><p>• Unlock massive revenue streams: See how to seamlessly integrate cash-based services like fitness and assisted stretching into your existing practice, dramatically increasing patient lifetime value and top-line revenue.</p><p>• Learn from real-world mistakes: Gain from the hard-earned lessons and scars of those who have successfully built these services, so you can avoid common pitfalls and accelerate your own success.<br><em><br>This episode is your ultimate guide to maximizing your experience at the PPS 2025 Conference.</em></p>]]>
      </content:encoded>
      <pubDate>Tue, 30 Sep 2025 16:47:41 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/561f81a2/b5fcc5c7.mp3" length="97204608" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/22rxvOzW8tkHEIH430uJl-FBJeSa3icaHs5zn162pVk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yODk1/ZjY5MWZmZmQwNDhk/NDk5MWQxMTIxMjU2/NzkyNy5wbmc.jpg"/>
      <itunes:duration>2983</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this special conference preview episode of "<strong>What's Best For The Patient Is Best For Business</strong>," Jerry brings you an exclusive sneak peek into the can't-miss sessions from the upcoming APTA Private Practice 2025 Annual Conference.</p><p>Get ready for a power-packed lineup featuring three consecutive interviews with the thought leaders and innovators headlining Wednesday's schedule.</p><p>Jerry sits down with:</p><p>Lindsey and Rich Kenny of Kenny &amp; Associates Physical Therapy, who will demystify the world of AI in a hands-on workshop designed for clinic owners.</p><p>Paul Singh, CEO of Strata PT, who will break down the "Moneyball" tactics tech startups use to grow profit and prepare for a successful exit.</p><p>Stephen Rapposelli and Matt Phifer, CEO and COO of Stretchplex, who reveal the exact strategies they used to add a staggering $900,000 in cash-based services to their physical therapy practice.</p><p>Tune in to get fired up for the conference and walk away with immediate, actionable insights you can apply to your own practice.</p><p><strong>Key Takeaways:</strong></p><p>• AI is accessible now: Learn why you don't need to be a tech expert to leverage Generative AI for immediate administrative efficiency and how to become a literate consumer of this powerful technology.</p><p>• Think like a tech startup: Discover how the foundational principles of scaling a successful tech company directly apply to growing a profitable and exit-ready PT practice.</p><p>• Unlock massive revenue streams: See how to seamlessly integrate cash-based services like fitness and assisted stretching into your existing practice, dramatically increasing patient lifetime value and top-line revenue.</p><p>• Learn from real-world mistakes: Gain from the hard-earned lessons and scars of those who have successfully built these services, so you can avoid common pitfalls and accelerate your own success.<br><em><br>This episode is your ultimate guide to maximizing your experience at the PPS 2025 Conference.</em></p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Transparency in Compensation could SAVE YOUR PRACTICE!! Interview with Jason Wambold, MSPT, VP of Operations at OnusOne</title>
      <itunes:episode>148</itunes:episode>
      <podcast:episode>148</podcast:episode>
      <itunes:title>Transparency in Compensation could SAVE YOUR PRACTICE!! Interview with Jason Wambold, MSPT, VP of Operations at OnusOne</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e0beffd3-e5c0-4d45-bb4f-cf3e4eda1009</guid>
      <link>https://share.transistor.fm/s/d9e9a0db</link>
      <description>
        <![CDATA[<p>In this episode of <strong><em>What's Best For The Patient Is Best For Business</em></strong>, Jerry sits down with Jason Wambold, MSPT and VP of Operations at OnusOne, to tackle one of the most persistent and challenging issues in physical therapy: clinician compensation.</p><p>Jason shares his personal story of nearly leaving the PT profession due to crippling student debt and a compensation model that didn't reflect his value. This experience led him to co-found OnusOne, a company revolutionizing how rehab professionals get paid by creating transparency and aligning incentives between practice owners and their clinical staff.</p><p>Jerry and Jason dive deep into the flaws of traditional salary and hourly pay models, explaining how they often suppress earnings and create misaligned expectations. They discuss how the OnusOne software platform empowers practice owners to build customizable, data-driven compensation models that allow therapists to see the direct connection between their work and their paycheck.</p><p><strong>Key Takeaways:</strong></p><p>• The Transparency Problem: Most therapists don't understand the link between the revenue they generate and their compensation, a fundamental disconnect unique to physical therapy compared to other healthcare professions.</p><p>• Unlock Earning Potential: Moving to a variable compensation model allows clinicians to directly control their income, giving them a clear path to achieve their financial goals without having to ask for a raise.</p><p>• A Powerful Hiring &amp; Retention Tool: Implementing a system like OnusOne is a significant differentiator in the interview process, allowing owners to show candidates exactly how they can achieve their desired salary.</p><p>• The Calibration Point: The success of any model hinges on the owner first understanding their business's financial "zero point"—the minimum revenue needed to cover all expenses—before building plans for their team.</p><p>• Change Management is Key: Successfully transitioning a team requires a long-game approach, offering choice (including a safe, 100% salary option), and comprehensively testing models to build and maintain trust.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of <strong><em>What's Best For The Patient Is Best For Business</em></strong>, Jerry sits down with Jason Wambold, MSPT and VP of Operations at OnusOne, to tackle one of the most persistent and challenging issues in physical therapy: clinician compensation.</p><p>Jason shares his personal story of nearly leaving the PT profession due to crippling student debt and a compensation model that didn't reflect his value. This experience led him to co-found OnusOne, a company revolutionizing how rehab professionals get paid by creating transparency and aligning incentives between practice owners and their clinical staff.</p><p>Jerry and Jason dive deep into the flaws of traditional salary and hourly pay models, explaining how they often suppress earnings and create misaligned expectations. They discuss how the OnusOne software platform empowers practice owners to build customizable, data-driven compensation models that allow therapists to see the direct connection between their work and their paycheck.</p><p><strong>Key Takeaways:</strong></p><p>• The Transparency Problem: Most therapists don't understand the link between the revenue they generate and their compensation, a fundamental disconnect unique to physical therapy compared to other healthcare professions.</p><p>• Unlock Earning Potential: Moving to a variable compensation model allows clinicians to directly control their income, giving them a clear path to achieve their financial goals without having to ask for a raise.</p><p>• A Powerful Hiring &amp; Retention Tool: Implementing a system like OnusOne is a significant differentiator in the interview process, allowing owners to show candidates exactly how they can achieve their desired salary.</p><p>• The Calibration Point: The success of any model hinges on the owner first understanding their business's financial "zero point"—the minimum revenue needed to cover all expenses—before building plans for their team.</p><p>• Change Management is Key: Successfully transitioning a team requires a long-game approach, offering choice (including a safe, 100% salary option), and comprehensively testing models to build and maintain trust.</p>]]>
      </content:encoded>
      <pubDate>Tue, 23 Sep 2025 16:58:22 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/d9e9a0db/21681a51.mp3" length="98904578" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/wynL6iEkDEaxM9tzYDJueP1iUa7wl_y-itRMxKSnh0k/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMDYy/NzU5OWUyYTNmNGZl/ZDY3YzcwNTdhOGE5/MmM1Zi5wbmc.jpg"/>
      <itunes:duration>3018</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of <strong><em>What's Best For The Patient Is Best For Business</em></strong>, Jerry sits down with Jason Wambold, MSPT and VP of Operations at OnusOne, to tackle one of the most persistent and challenging issues in physical therapy: clinician compensation.</p><p>Jason shares his personal story of nearly leaving the PT profession due to crippling student debt and a compensation model that didn't reflect his value. This experience led him to co-found OnusOne, a company revolutionizing how rehab professionals get paid by creating transparency and aligning incentives between practice owners and their clinical staff.</p><p>Jerry and Jason dive deep into the flaws of traditional salary and hourly pay models, explaining how they often suppress earnings and create misaligned expectations. They discuss how the OnusOne software platform empowers practice owners to build customizable, data-driven compensation models that allow therapists to see the direct connection between their work and their paycheck.</p><p><strong>Key Takeaways:</strong></p><p>• The Transparency Problem: Most therapists don't understand the link between the revenue they generate and their compensation, a fundamental disconnect unique to physical therapy compared to other healthcare professions.</p><p>• Unlock Earning Potential: Moving to a variable compensation model allows clinicians to directly control their income, giving them a clear path to achieve their financial goals without having to ask for a raise.</p><p>• A Powerful Hiring &amp; Retention Tool: Implementing a system like OnusOne is a significant differentiator in the interview process, allowing owners to show candidates exactly how they can achieve their desired salary.</p><p>• The Calibration Point: The success of any model hinges on the owner first understanding their business's financial "zero point"—the minimum revenue needed to cover all expenses—before building plans for their team.</p><p>• Change Management is Key: Successfully transitioning a team requires a long-game approach, offering choice (including a safe, 100% salary option), and comprehensively testing models to build and maintain trust.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Want more conversions? GET BETTER LEADS!! A Medical Marketing Masterclass with Seth Turnoff from Custom Medical Marketing</title>
      <itunes:episode>147</itunes:episode>
      <podcast:episode>147</podcast:episode>
      <itunes:title>Want more conversions? GET BETTER LEADS!! A Medical Marketing Masterclass with Seth Turnoff from Custom Medical Marketing</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">7aaab04d-0157-46b7-b12a-f17fc33fa931</guid>
      <link>https://share.transistor.fm/s/a09e977c</link>
      <description>
        <![CDATA[<p>In this episode of <strong><em>What's Best For The Patient Is Best For Business</em></strong>, Jerry sits down with Seth Turnoff, Co-Founder and Managing Partner of Custom Medical Marketing (CMM).</p><p>They dive deep into the critical, often overlooked connection between marketing, sales, and patient experience in a private practice. Seth shares his unique perspective from his "Jerk Store" series on LinkedIn, where he breaks down bad sales outreach, and explains how his firm uses "searchless marketing" to target ideal patients through demographics and psychographics.</p><p>The conversation is a masterclass in why treating your front desk as a revenue-generating sales center, not just a logistics hub, is the key to sustainable growth. Jerry and Seth discuss the downstream chaos of poor lead handling, the danger of counting leads as revenue, and why the best marketing in the world fails without a system to convert interest into arrived, paying patients.</p><p><strong><em>Key Takeaways:</em></strong></p><p>• Marketing and Sales are a Partnership, Not the Same Thing: Effective marketing generates awareness, but a dedicated sales process is required to convert that interest into scheduled appointments. They must work in tandem, with data flowing back from sales to inform and improve marketing efforts.</p><p>• Your Front Desk is Your Sales Engine: Stop viewing your front desk team as merely schedulers. Empower them with the time, training, and systems to have meaningful conversations, set proper expectations, and gather crucial data on every lead—whether they schedule or not.</p><p>• Track Everything to Stop Guessing: You cannot improve what you do not measure. Implementing a simple lead tracker is essential to understand where your best patients come from, identify leaks in your funnel, and make data-driven decisions instead of emotional ones.</p><p>• Better Leads Lead to Better Conversions: The ultimate way to improve conversion rates is to attract higher-quality, better-fitting leads through targeted marketing. This reduces pressure on the sales team and creates a more efficient and profitable practice.</p><p>• Intentionality Creates Patient Success: Every patient touchpoint—from the first phone call and the check-in process to the clinical experience and billing—must be intentionally designed. Reverse-engineering the ideal patient journey ensures a seamless, professional experience that builds trust and loyalty.</p><p>Tune in for an honest, no-fluff conversation filled with actionable strategies to align your marketing, sales, and operations to serve more patients and build a healthier business.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of <strong><em>What's Best For The Patient Is Best For Business</em></strong>, Jerry sits down with Seth Turnoff, Co-Founder and Managing Partner of Custom Medical Marketing (CMM).</p><p>They dive deep into the critical, often overlooked connection between marketing, sales, and patient experience in a private practice. Seth shares his unique perspective from his "Jerk Store" series on LinkedIn, where he breaks down bad sales outreach, and explains how his firm uses "searchless marketing" to target ideal patients through demographics and psychographics.</p><p>The conversation is a masterclass in why treating your front desk as a revenue-generating sales center, not just a logistics hub, is the key to sustainable growth. Jerry and Seth discuss the downstream chaos of poor lead handling, the danger of counting leads as revenue, and why the best marketing in the world fails without a system to convert interest into arrived, paying patients.</p><p><strong><em>Key Takeaways:</em></strong></p><p>• Marketing and Sales are a Partnership, Not the Same Thing: Effective marketing generates awareness, but a dedicated sales process is required to convert that interest into scheduled appointments. They must work in tandem, with data flowing back from sales to inform and improve marketing efforts.</p><p>• Your Front Desk is Your Sales Engine: Stop viewing your front desk team as merely schedulers. Empower them with the time, training, and systems to have meaningful conversations, set proper expectations, and gather crucial data on every lead—whether they schedule or not.</p><p>• Track Everything to Stop Guessing: You cannot improve what you do not measure. Implementing a simple lead tracker is essential to understand where your best patients come from, identify leaks in your funnel, and make data-driven decisions instead of emotional ones.</p><p>• Better Leads Lead to Better Conversions: The ultimate way to improve conversion rates is to attract higher-quality, better-fitting leads through targeted marketing. This reduces pressure on the sales team and creates a more efficient and profitable practice.</p><p>• Intentionality Creates Patient Success: Every patient touchpoint—from the first phone call and the check-in process to the clinical experience and billing—must be intentionally designed. Reverse-engineering the ideal patient journey ensures a seamless, professional experience that builds trust and loyalty.</p><p>Tune in for an honest, no-fluff conversation filled with actionable strategies to align your marketing, sales, and operations to serve more patients and build a healthier business.</p>]]>
      </content:encoded>
      <pubDate>Tue, 16 Sep 2025 15:34:39 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/a09e977c/7e993c3b.mp3" length="167842466" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/SOj6F2cq_Wfibs2QdnwPbNRMhzJbayCJHiK613-nIoc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zNWRi/N2FmYjFlMTUxMDZk/MmQwYjQ3NDVmZTU1/MTU3NS5wbmc.jpg"/>
      <itunes:duration>5166</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of <strong><em>What's Best For The Patient Is Best For Business</em></strong>, Jerry sits down with Seth Turnoff, Co-Founder and Managing Partner of Custom Medical Marketing (CMM).</p><p>They dive deep into the critical, often overlooked connection between marketing, sales, and patient experience in a private practice. Seth shares his unique perspective from his "Jerk Store" series on LinkedIn, where he breaks down bad sales outreach, and explains how his firm uses "searchless marketing" to target ideal patients through demographics and psychographics.</p><p>The conversation is a masterclass in why treating your front desk as a revenue-generating sales center, not just a logistics hub, is the key to sustainable growth. Jerry and Seth discuss the downstream chaos of poor lead handling, the danger of counting leads as revenue, and why the best marketing in the world fails without a system to convert interest into arrived, paying patients.</p><p><strong><em>Key Takeaways:</em></strong></p><p>• Marketing and Sales are a Partnership, Not the Same Thing: Effective marketing generates awareness, but a dedicated sales process is required to convert that interest into scheduled appointments. They must work in tandem, with data flowing back from sales to inform and improve marketing efforts.</p><p>• Your Front Desk is Your Sales Engine: Stop viewing your front desk team as merely schedulers. Empower them with the time, training, and systems to have meaningful conversations, set proper expectations, and gather crucial data on every lead—whether they schedule or not.</p><p>• Track Everything to Stop Guessing: You cannot improve what you do not measure. Implementing a simple lead tracker is essential to understand where your best patients come from, identify leaks in your funnel, and make data-driven decisions instead of emotional ones.</p><p>• Better Leads Lead to Better Conversions: The ultimate way to improve conversion rates is to attract higher-quality, better-fitting leads through targeted marketing. This reduces pressure on the sales team and creates a more efficient and profitable practice.</p><p>• Intentionality Creates Patient Success: Every patient touchpoint—from the first phone call and the check-in process to the clinical experience and billing—must be intentionally designed. Reverse-engineering the ideal patient journey ensures a seamless, professional experience that builds trust and loyalty.</p><p>Tune in for an honest, no-fluff conversation filled with actionable strategies to align your marketing, sales, and operations to serve more patients and build a healthier business.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>CMS 2026 PROPOSAL: Pay Cut or Payday? Interview with Billing Expert Rick Gawenda, PT</title>
      <itunes:episode>146</itunes:episode>
      <podcast:episode>146</podcast:episode>
      <itunes:title>CMS 2026 PROPOSAL: Pay Cut or Payday? Interview with Billing Expert Rick Gawenda, PT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">507ec2a9-bc6f-46f6-afaa-49574a5cab5a</guid>
      <link>https://share.transistor.fm/s/27b28169</link>
      <description>
        <![CDATA[<p>On this episode of What's Best For The Patient Is Best For The Business, Jerry dives deep into the critical, often complex world of billing compliance with industry expert Rick Gawenda, PT.</p><p>Rick, the founder and president of Gawenda Seminars &amp; Consulting, breaks down the high-impact proposals from CMS for the 2026 Physician Fee Schedule. They move beyond the headlines to provide a practical, actionable guide for clinic owners and therapists, with a special focus on the new Remote Therapeutic Monitoring (RTM) codes and how to leverage them for both improved patient outcomes and practice growth.</p><p>This is a must-listen for any practice looking to stay ahead of the curve, ensure compliance, and understand how to successfully implement innovative care models like RTM.</p><p>💡 Key Takeaways You'll Hear 💡</p><p>• The Real Impact of the 2026 CMS Proposal: Why a proposed 3.35% conversion factor increase doesn't mean a 3.35% pay raise for most therapy codes, and which common codes are actually facing a reimbursement decrease.</p><p>• Unlocking the Power of RTM: A clear explanation of the new RTM codes coming in 2026, designed for patients who are less compliant, and how they expand your ability to bill for remote care.</p><p>• How Long Can You Use RTM? The rules for continuing remote therapeutic monitoring after a patient is discharged from in-person care and the critical Medicare plan-of-care requirements you must follow.</p><p>• Billing RTM Correctly: The difference between patient-dependent codes (like 98977) and time-based management codes (98980/981), including how to count your time and the "medically unlikely edit" (MUE) limits.</p><p>• The #1 Key to Successful RTM Implementation: Why Rick advises that RTM should never operate in a silo and how the most successful practices are using it to boost completion rates, improve outcomes, and even negotiate better payer contracts.</p><p>• How to Have Your Voice Heard: The critical September 12th deadline to submit comments to CMS on the proposed rule—and how to make your comment personal and impactful.</p><p>Tune in for this masterclass in Medicare policy and learn how to turn regulatory changes into opportunities for your practice and your patients.</p><p>🔗 Subscribe to Rick’s newsletter to stay up to date with the latest industry changes: gawendaseminars.com</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this episode of What's Best For The Patient Is Best For The Business, Jerry dives deep into the critical, often complex world of billing compliance with industry expert Rick Gawenda, PT.</p><p>Rick, the founder and president of Gawenda Seminars &amp; Consulting, breaks down the high-impact proposals from CMS for the 2026 Physician Fee Schedule. They move beyond the headlines to provide a practical, actionable guide for clinic owners and therapists, with a special focus on the new Remote Therapeutic Monitoring (RTM) codes and how to leverage them for both improved patient outcomes and practice growth.</p><p>This is a must-listen for any practice looking to stay ahead of the curve, ensure compliance, and understand how to successfully implement innovative care models like RTM.</p><p>💡 Key Takeaways You'll Hear 💡</p><p>• The Real Impact of the 2026 CMS Proposal: Why a proposed 3.35% conversion factor increase doesn't mean a 3.35% pay raise for most therapy codes, and which common codes are actually facing a reimbursement decrease.</p><p>• Unlocking the Power of RTM: A clear explanation of the new RTM codes coming in 2026, designed for patients who are less compliant, and how they expand your ability to bill for remote care.</p><p>• How Long Can You Use RTM? The rules for continuing remote therapeutic monitoring after a patient is discharged from in-person care and the critical Medicare plan-of-care requirements you must follow.</p><p>• Billing RTM Correctly: The difference between patient-dependent codes (like 98977) and time-based management codes (98980/981), including how to count your time and the "medically unlikely edit" (MUE) limits.</p><p>• The #1 Key to Successful RTM Implementation: Why Rick advises that RTM should never operate in a silo and how the most successful practices are using it to boost completion rates, improve outcomes, and even negotiate better payer contracts.</p><p>• How to Have Your Voice Heard: The critical September 12th deadline to submit comments to CMS on the proposed rule—and how to make your comment personal and impactful.</p><p>Tune in for this masterclass in Medicare policy and learn how to turn regulatory changes into opportunities for your practice and your patients.</p><p>🔗 Subscribe to Rick’s newsletter to stay up to date with the latest industry changes: gawendaseminars.com</p>]]>
      </content:encoded>
      <pubDate>Tue, 09 Sep 2025 14:53:54 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/27b28169/f238afa3.mp3" length="107530607" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/oKXW5wHUxgBm6ZqrPr9zZuJ9qXWJklg4Pgh9gnk7zos/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84NDYw/NWIwYzZhNzA2ZmM4/OGI4YjdkZTE2Yzhh/MjZjMC5wbmc.jpg"/>
      <itunes:duration>3276</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On this episode of What's Best For The Patient Is Best For The Business, Jerry dives deep into the critical, often complex world of billing compliance with industry expert Rick Gawenda, PT.</p><p>Rick, the founder and president of Gawenda Seminars &amp; Consulting, breaks down the high-impact proposals from CMS for the 2026 Physician Fee Schedule. They move beyond the headlines to provide a practical, actionable guide for clinic owners and therapists, with a special focus on the new Remote Therapeutic Monitoring (RTM) codes and how to leverage them for both improved patient outcomes and practice growth.</p><p>This is a must-listen for any practice looking to stay ahead of the curve, ensure compliance, and understand how to successfully implement innovative care models like RTM.</p><p>💡 Key Takeaways You'll Hear 💡</p><p>• The Real Impact of the 2026 CMS Proposal: Why a proposed 3.35% conversion factor increase doesn't mean a 3.35% pay raise for most therapy codes, and which common codes are actually facing a reimbursement decrease.</p><p>• Unlocking the Power of RTM: A clear explanation of the new RTM codes coming in 2026, designed for patients who are less compliant, and how they expand your ability to bill for remote care.</p><p>• How Long Can You Use RTM? The rules for continuing remote therapeutic monitoring after a patient is discharged from in-person care and the critical Medicare plan-of-care requirements you must follow.</p><p>• Billing RTM Correctly: The difference between patient-dependent codes (like 98977) and time-based management codes (98980/981), including how to count your time and the "medically unlikely edit" (MUE) limits.</p><p>• The #1 Key to Successful RTM Implementation: Why Rick advises that RTM should never operate in a silo and how the most successful practices are using it to boost completion rates, improve outcomes, and even negotiate better payer contracts.</p><p>• How to Have Your Voice Heard: The critical September 12th deadline to submit comments to CMS on the proposed rule—and how to make your comment personal and impactful.</p><p>Tune in for this masterclass in Medicare policy and learn how to turn regulatory changes into opportunities for your practice and your patients.</p><p>🔗 Subscribe to Rick’s newsletter to stay up to date with the latest industry changes: gawendaseminars.com</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>COLLABORATION is the New Currency: PTs, Physicians, and Policy!! Interview with Angela Diaz and Dana Strauss</title>
      <itunes:episode>145</itunes:episode>
      <podcast:episode>145</podcast:episode>
      <itunes:title>COLLABORATION is the New Currency: PTs, Physicians, and Policy!! Interview with Angela Diaz and Dana Strauss</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ecf4c732-f8f5-481e-8617-2baf49f27ee3</guid>
      <link>https://share.transistor.fm/s/577d8691</link>
      <description>
        <![CDATA[<p>In this timely episode of <strong><em>What's Best For The Patient Is Best For Business</em></strong>, host Jerry Durham is joined by two powerhouse voices in healthcare: Angela Diaz, PT, VP of Market Development at TailorCare, and Dana Strauss, PT, DPT, a physical therapist turned health policy strategist.</p><p>Recorded in the wake of CMS's monumental 2025 Physician Fee Schedule proposed rule, this conversation is a masterclass in translating complex policy into actionable business strategy. Jerry, Angela, and Dana dissect the new regulations and mandatory models, moving beyond the headlines of reimbursement cuts to uncover the significant opportunities hidden within for forward-thinking physical therapy practices.</p><p>They break down the new ambulatory specialty model for low back pain, the WISER model aimed at reducing wasteful spending, and the TEAM model holding hospitals accountable for 30-day post-discharge care. The discussion provides a clear roadmap for PTs to pivot from being siloed service providers to becoming indispensable, collaborative partners in a value-based care system.</p><p><strong>Key Takeaways</strong>:</p><p>• Why the conversion factor is only a small piece of the reimbursement puzzle and how PTs/OTs were inadvertently grouped with specialists, leading to a potential negative impact.</p><p>• How to leverage data to demonstrate your value to physicians and health systems participating in new mandatory models (like the ambulatory specialty model for low back pain), making you a sought-after partner instead of an ancillary service.</p><p>• The critical difference between capitation and true value-based care, and why attaching your payment to quality outcomes is the only sustainable path forward.</p><p>• A practical strategy for engaging referring physicians by focusing on their pain points and asking, "What can I do to help you be successful in this new model?"</p><p>• Why the future of PT isn't about doing less but about providing the right care at the right time—including phone calls, remote monitoring, and self-care guidance—to improve outcomes and reduce the total cost of care for a population.</p><p>Tune in for an empowering conversation that will change your perspective from one of uncertainty to one of opportunity, proving that by focusing on collaboration and patient outcomes, you can future-proof your practice and thrive in the new landscape of healthcare.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this timely episode of <strong><em>What's Best For The Patient Is Best For Business</em></strong>, host Jerry Durham is joined by two powerhouse voices in healthcare: Angela Diaz, PT, VP of Market Development at TailorCare, and Dana Strauss, PT, DPT, a physical therapist turned health policy strategist.</p><p>Recorded in the wake of CMS's monumental 2025 Physician Fee Schedule proposed rule, this conversation is a masterclass in translating complex policy into actionable business strategy. Jerry, Angela, and Dana dissect the new regulations and mandatory models, moving beyond the headlines of reimbursement cuts to uncover the significant opportunities hidden within for forward-thinking physical therapy practices.</p><p>They break down the new ambulatory specialty model for low back pain, the WISER model aimed at reducing wasteful spending, and the TEAM model holding hospitals accountable for 30-day post-discharge care. The discussion provides a clear roadmap for PTs to pivot from being siloed service providers to becoming indispensable, collaborative partners in a value-based care system.</p><p><strong>Key Takeaways</strong>:</p><p>• Why the conversion factor is only a small piece of the reimbursement puzzle and how PTs/OTs were inadvertently grouped with specialists, leading to a potential negative impact.</p><p>• How to leverage data to demonstrate your value to physicians and health systems participating in new mandatory models (like the ambulatory specialty model for low back pain), making you a sought-after partner instead of an ancillary service.</p><p>• The critical difference between capitation and true value-based care, and why attaching your payment to quality outcomes is the only sustainable path forward.</p><p>• A practical strategy for engaging referring physicians by focusing on their pain points and asking, "What can I do to help you be successful in this new model?"</p><p>• Why the future of PT isn't about doing less but about providing the right care at the right time—including phone calls, remote monitoring, and self-care guidance—to improve outcomes and reduce the total cost of care for a population.</p><p>Tune in for an empowering conversation that will change your perspective from one of uncertainty to one of opportunity, proving that by focusing on collaboration and patient outcomes, you can future-proof your practice and thrive in the new landscape of healthcare.</p>]]>
      </content:encoded>
      <pubDate>Tue, 02 Sep 2025 14:58:12 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/577d8691/47534d53.mp3" length="113535322" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/IsSZNyo4STihtVcJvPKXccSyd0y3UZpjwnk7CfDIRvo/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wODlk/MGUxZjYzNGJjMDAy/NDQ1NmVhZjY0Yjdi/NTc0Ni5wbmc.jpg"/>
      <itunes:duration>3493</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this timely episode of <strong><em>What's Best For The Patient Is Best For Business</em></strong>, host Jerry Durham is joined by two powerhouse voices in healthcare: Angela Diaz, PT, VP of Market Development at TailorCare, and Dana Strauss, PT, DPT, a physical therapist turned health policy strategist.</p><p>Recorded in the wake of CMS's monumental 2025 Physician Fee Schedule proposed rule, this conversation is a masterclass in translating complex policy into actionable business strategy. Jerry, Angela, and Dana dissect the new regulations and mandatory models, moving beyond the headlines of reimbursement cuts to uncover the significant opportunities hidden within for forward-thinking physical therapy practices.</p><p>They break down the new ambulatory specialty model for low back pain, the WISER model aimed at reducing wasteful spending, and the TEAM model holding hospitals accountable for 30-day post-discharge care. The discussion provides a clear roadmap for PTs to pivot from being siloed service providers to becoming indispensable, collaborative partners in a value-based care system.</p><p><strong>Key Takeaways</strong>:</p><p>• Why the conversion factor is only a small piece of the reimbursement puzzle and how PTs/OTs were inadvertently grouped with specialists, leading to a potential negative impact.</p><p>• How to leverage data to demonstrate your value to physicians and health systems participating in new mandatory models (like the ambulatory specialty model for low back pain), making you a sought-after partner instead of an ancillary service.</p><p>• The critical difference between capitation and true value-based care, and why attaching your payment to quality outcomes is the only sustainable path forward.</p><p>• A practical strategy for engaging referring physicians by focusing on their pain points and asking, "What can I do to help you be successful in this new model?"</p><p>• Why the future of PT isn't about doing less but about providing the right care at the right time—including phone calls, remote monitoring, and self-care guidance—to improve outcomes and reduce the total cost of care for a population.</p><p>Tune in for an empowering conversation that will change your perspective from one of uncertainty to one of opportunity, proving that by focusing on collaboration and patient outcomes, you can future-proof your practice and thrive in the new landscape of healthcare.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>FUTURE-PROOF YOUR PT PRACTICE… The Data Metrics and Partnerships You Need Now!! Interview with TailorCare’s Angela Diaz</title>
      <itunes:episode>144</itunes:episode>
      <podcast:episode>144</podcast:episode>
      <itunes:title>FUTURE-PROOF YOUR PT PRACTICE… The Data Metrics and Partnerships You Need Now!! Interview with TailorCare’s Angela Diaz</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://www.stratapt.com/article/future-proof-your-pt-practice-the-data-metrics-and-partnerships-you-need-now-interview-with-tailorcares-angela-diaz</link>
      <description>
        <![CDATA[<p>In this episode of <strong>What’s Best for the Patient Is Best for Business</strong>, Jerry welcomes back Angela Diaz, PT, VP of Market Development at TailorCare, to move from the “why” to the “how” of value-based musculoskeletal care.</p><p>They dive deep into the operational engine of TailorCare, a risk-based care navigation company that partners directly with payers to manage the entire MSK journey. Angela breaks down exactly how patients enter their system—through both inbound referrals from network providers and outbound, predictive data analytics that identify members at high risk for surgery months in advance.</p><p>Jerry and Angela explore the crucial performance metrics that define a "high-value" physical therapy partner in this new landscape, from risk-adjusted cost per episode and patient outcomes to timely access and reducing low-value care. This episode is a masterclass in future-proofing your practice, emphasizing that the transition to value-based care isn't a distant threat—it's an opportunity happening now.</p><p><strong>Key Takeaways:</strong></p><p>• <em>The Payer-Partnered Model:</em> Learn how TailorCare operates "at the top of the funnel" by taking on risk from payers and why collaboration is grouped by payer network (e.g., Humana) rather than by individual provider relationships.</p><p>• <em>Data is the New Currency:</em> Discover how performance data—like risk-adjusted visit counts, patient outcomes, and avoidance of low-value care—is used to identify and partner with top-tier physical therapy practices and orthopedic groups.</p><p>•<em> Inbound vs. Outbound Patient Engagement:</em> Understand the two primary pathways: inbound referrals from PCPs and orthopedists, and outbound predictive outreach to high-risk members to guide them to the right care before they need costly interventions.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of <strong>What’s Best for the Patient Is Best for Business</strong>, Jerry welcomes back Angela Diaz, PT, VP of Market Development at TailorCare, to move from the “why” to the “how” of value-based musculoskeletal care.</p><p>They dive deep into the operational engine of TailorCare, a risk-based care navigation company that partners directly with payers to manage the entire MSK journey. Angela breaks down exactly how patients enter their system—through both inbound referrals from network providers and outbound, predictive data analytics that identify members at high risk for surgery months in advance.</p><p>Jerry and Angela explore the crucial performance metrics that define a "high-value" physical therapy partner in this new landscape, from risk-adjusted cost per episode and patient outcomes to timely access and reducing low-value care. This episode is a masterclass in future-proofing your practice, emphasizing that the transition to value-based care isn't a distant threat—it's an opportunity happening now.</p><p><strong>Key Takeaways:</strong></p><p>• <em>The Payer-Partnered Model:</em> Learn how TailorCare operates "at the top of the funnel" by taking on risk from payers and why collaboration is grouped by payer network (e.g., Humana) rather than by individual provider relationships.</p><p>• <em>Data is the New Currency:</em> Discover how performance data—like risk-adjusted visit counts, patient outcomes, and avoidance of low-value care—is used to identify and partner with top-tier physical therapy practices and orthopedic groups.</p><p>•<em> Inbound vs. Outbound Patient Engagement:</em> Understand the two primary pathways: inbound referrals from PCPs and orthopedists, and outbound predictive outreach to high-risk members to guide them to the right care before they need costly interventions.</p>]]>
      </content:encoded>
      <pubDate>Tue, 26 Aug 2025 15:26:14 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/8fe58766/8f65618e.mp3" length="87302695" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/hlcJoqazxXd-ouOBvHdnJxWQ93I7fXypxO_CMG8zlrI/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iZGMy/M2QzNDI1MzI0OWM3/MTU4Mjc5M2VjMzJm/MDdkOS5wbmc.jpg"/>
      <itunes:duration>2679</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of <strong>What’s Best for the Patient Is Best for Business</strong>, Jerry welcomes back Angela Diaz, PT, VP of Market Development at TailorCare, to move from the “why” to the “how” of value-based musculoskeletal care.</p><p>They dive deep into the operational engine of TailorCare, a risk-based care navigation company that partners directly with payers to manage the entire MSK journey. Angela breaks down exactly how patients enter their system—through both inbound referrals from network providers and outbound, predictive data analytics that identify members at high risk for surgery months in advance.</p><p>Jerry and Angela explore the crucial performance metrics that define a "high-value" physical therapy partner in this new landscape, from risk-adjusted cost per episode and patient outcomes to timely access and reducing low-value care. This episode is a masterclass in future-proofing your practice, emphasizing that the transition to value-based care isn't a distant threat—it's an opportunity happening now.</p><p><strong>Key Takeaways:</strong></p><p>• <em>The Payer-Partnered Model:</em> Learn how TailorCare operates "at the top of the funnel" by taking on risk from payers and why collaboration is grouped by payer network (e.g., Humana) rather than by individual provider relationships.</p><p>• <em>Data is the New Currency:</em> Discover how performance data—like risk-adjusted visit counts, patient outcomes, and avoidance of low-value care—is used to identify and partner with top-tier physical therapy practices and orthopedic groups.</p><p>•<em> Inbound vs. Outbound Patient Engagement:</em> Understand the two primary pathways: inbound referrals from PCPs and orthopedists, and outbound predictive outreach to high-risk members to guide them to the right care before they need costly interventions.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>PATIENT ENGAGEMENT = More Completed Plans of Care… HERE’S How to Improve It! Interview with Omada Health’s Todd Norwood, DPT</title>
      <itunes:episode>143</itunes:episode>
      <podcast:episode>143</podcast:episode>
      <itunes:title>PATIENT ENGAGEMENT = More Completed Plans of Care… HERE’S How to Improve It! Interview with Omada Health’s Todd Norwood, DPT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://www.stratapt.com/article/patient-engagement-more-completed-plans-of-care-heres-how-to-improve-it-interview-with-omada-healths-todd-norwood-dpt</link>
      <description>
        <![CDATA[<p>In this episode of <strong><em>What’s Best For The Patient Is Best For Business</em></strong>, Jerry sits down with Dr. Todd Norwood, Senior Director of Clinical Services at Omada Health, a virtual care platform specializing in chronic disease management. With a background as a board-certified orthopedic and sports physical therapist, Todd shares his journey from traditional clinical practice to the forefront of digital health innovation—including his role in co-founding Physera, a telehealth startup later acquired by Omada.</p><p>Jerry and Todd dive deep into the critical role of patient engagement in modern healthcare, exploring how technology can enhance outcomes while maintaining high-quality care. Todd breaks down key insights from his research, revealing how simple actions—like regular messaging between visits—can compound into significant improvements in patient adherence and clinical results. They also discuss the importance of data in proving value, the evolving landscape of telehealth, and why physical therapists must embrace digital tools to stay ahead.</p><p><strong>Key Takeaways:</strong></p><p>• <em>Patient engagement drives outcomes:</em> Each additional weekly message from a PT increases patient compliance with home exercises by 11%—and these effects multiply over time.</p><p>• <em>Early intervention matters:</em> Starting care within 24 hours of sign-up boosts long-term engagement and success.</p><p>• <em>Tech is just a tool</em>: The real skill lies in knowing when and how to use digital platforms to enhance—not replace—clinical expertise.</p><p>• <em>Data is non-negotiable</em>: Accreditation and payer trust require proof of impact. PTs must measure outcomes rigorously to demonstrate their value.</p><p>• <em>The patient’s core needs</em>: Clear diagnosis, prognosis, and defined roles (patient + provider) are the foundation of trust and retention.</p><p>Todd’s research underscores a powerful truth: what’s best for patients is best for business. Whether you’re a clinician, practice owner, or healthcare innovator, this episode is packed with actionable insights to elevate care delivery in the digital age.</p><p>🔗 Read Todd’s research on patient engagement here: https://pmc.ncbi.nlm.nih.gov/articles/PMC9214340/</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of <strong><em>What’s Best For The Patient Is Best For Business</em></strong>, Jerry sits down with Dr. Todd Norwood, Senior Director of Clinical Services at Omada Health, a virtual care platform specializing in chronic disease management. With a background as a board-certified orthopedic and sports physical therapist, Todd shares his journey from traditional clinical practice to the forefront of digital health innovation—including his role in co-founding Physera, a telehealth startup later acquired by Omada.</p><p>Jerry and Todd dive deep into the critical role of patient engagement in modern healthcare, exploring how technology can enhance outcomes while maintaining high-quality care. Todd breaks down key insights from his research, revealing how simple actions—like regular messaging between visits—can compound into significant improvements in patient adherence and clinical results. They also discuss the importance of data in proving value, the evolving landscape of telehealth, and why physical therapists must embrace digital tools to stay ahead.</p><p><strong>Key Takeaways:</strong></p><p>• <em>Patient engagement drives outcomes:</em> Each additional weekly message from a PT increases patient compliance with home exercises by 11%—and these effects multiply over time.</p><p>• <em>Early intervention matters:</em> Starting care within 24 hours of sign-up boosts long-term engagement and success.</p><p>• <em>Tech is just a tool</em>: The real skill lies in knowing when and how to use digital platforms to enhance—not replace—clinical expertise.</p><p>• <em>Data is non-negotiable</em>: Accreditation and payer trust require proof of impact. PTs must measure outcomes rigorously to demonstrate their value.</p><p>• <em>The patient’s core needs</em>: Clear diagnosis, prognosis, and defined roles (patient + provider) are the foundation of trust and retention.</p><p>Todd’s research underscores a powerful truth: what’s best for patients is best for business. Whether you’re a clinician, practice owner, or healthcare innovator, this episode is packed with actionable insights to elevate care delivery in the digital age.</p><p>🔗 Read Todd’s research on patient engagement here: https://pmc.ncbi.nlm.nih.gov/articles/PMC9214340/</p>]]>
      </content:encoded>
      <pubDate>Tue, 19 Aug 2025 15:27:43 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/313ed11e/ee5c0468.mp3" length="98949244" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/IiTi8LNjZ5uURLFGqVaPpBxsmOYXl12nnkcu-tsOGIE/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84NjI1/MDgxZWFjZjJmNDEw/YjQ1NjYxNjlhMmEw/MTRmNC5wbmc.jpg"/>
      <itunes:duration>3046</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of <strong><em>What’s Best For The Patient Is Best For Business</em></strong>, Jerry sits down with Dr. Todd Norwood, Senior Director of Clinical Services at Omada Health, a virtual care platform specializing in chronic disease management. With a background as a board-certified orthopedic and sports physical therapist, Todd shares his journey from traditional clinical practice to the forefront of digital health innovation—including his role in co-founding Physera, a telehealth startup later acquired by Omada.</p><p>Jerry and Todd dive deep into the critical role of patient engagement in modern healthcare, exploring how technology can enhance outcomes while maintaining high-quality care. Todd breaks down key insights from his research, revealing how simple actions—like regular messaging between visits—can compound into significant improvements in patient adherence and clinical results. They also discuss the importance of data in proving value, the evolving landscape of telehealth, and why physical therapists must embrace digital tools to stay ahead.</p><p><strong>Key Takeaways:</strong></p><p>• <em>Patient engagement drives outcomes:</em> Each additional weekly message from a PT increases patient compliance with home exercises by 11%—and these effects multiply over time.</p><p>• <em>Early intervention matters:</em> Starting care within 24 hours of sign-up boosts long-term engagement and success.</p><p>• <em>Tech is just a tool</em>: The real skill lies in knowing when and how to use digital platforms to enhance—not replace—clinical expertise.</p><p>• <em>Data is non-negotiable</em>: Accreditation and payer trust require proof of impact. PTs must measure outcomes rigorously to demonstrate their value.</p><p>• <em>The patient’s core needs</em>: Clear diagnosis, prognosis, and defined roles (patient + provider) are the foundation of trust and retention.</p><p>Todd’s research underscores a powerful truth: what’s best for patients is best for business. Whether you’re a clinician, practice owner, or healthcare innovator, this episode is packed with actionable insights to elevate care delivery in the digital age.</p><p>🔗 Read Todd’s research on patient engagement here: https://pmc.ncbi.nlm.nih.gov/articles/PMC9214340/</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>What Culture Are You Creating? BUSINESS MASTERCLASS with Dr. Monique Caruth</title>
      <itunes:episode>142</itunes:episode>
      <podcast:episode>142</podcast:episode>
      <itunes:title>What Culture Are You Creating? BUSINESS MASTERCLASS with Dr. Monique Caruth</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/2e317a47</link>
      <description>
        <![CDATA[<p>In this insightful episode of <strong><em>What’s Best For The Patient Is Best For Business</em></strong>, Jerry sits down with Dr. Monique Caruth—home health physical therapist, entrepreneur, and founder of Caruth Staffing Agency. Dr. Caruth shares her inspiring journey from starting as a solo clinician to building a thriving home health business rooted in quality care, strong relationships, and intentional leadership.</p><p><strong>Key Takeaways:</strong></p><p>• The Power of Trust &amp; Letting Go – Dr. Caruth discusses the challenges of transitioning from clinician to CEO, learning to delegate, and trusting her team to uphold her business’s mission.</p><p>• Culture Over Scale – Why prioritizing emotional intelligence and soft skills in hiring leads to better patient care and team longevity—even if it means saying no to rapid growth.</p><p>• Resilience in Business – From losing major contracts to overcoming health setbacks, Dr. Caruth reveals how adversity refined her focus on what truly differentiates her agency.</p><p>• The Value of Authentic Connections – Why saying "yes" to mentoring others and staying open to learning from every interaction can be pivotal to a person’s success.</p><p>Tune in for a masterclass in building a purpose-driven business that balances compassion with strategy—and discover why Dr. Caruth believes your struggles could be someone else’s survival guide.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this insightful episode of <strong><em>What’s Best For The Patient Is Best For Business</em></strong>, Jerry sits down with Dr. Monique Caruth—home health physical therapist, entrepreneur, and founder of Caruth Staffing Agency. Dr. Caruth shares her inspiring journey from starting as a solo clinician to building a thriving home health business rooted in quality care, strong relationships, and intentional leadership.</p><p><strong>Key Takeaways:</strong></p><p>• The Power of Trust &amp; Letting Go – Dr. Caruth discusses the challenges of transitioning from clinician to CEO, learning to delegate, and trusting her team to uphold her business’s mission.</p><p>• Culture Over Scale – Why prioritizing emotional intelligence and soft skills in hiring leads to better patient care and team longevity—even if it means saying no to rapid growth.</p><p>• Resilience in Business – From losing major contracts to overcoming health setbacks, Dr. Caruth reveals how adversity refined her focus on what truly differentiates her agency.</p><p>• The Value of Authentic Connections – Why saying "yes" to mentoring others and staying open to learning from every interaction can be pivotal to a person’s success.</p><p>Tune in for a masterclass in building a purpose-driven business that balances compassion with strategy—and discover why Dr. Caruth believes your struggles could be someone else’s survival guide.</p>]]>
      </content:encoded>
      <pubDate>Tue, 12 Aug 2025 17:27:53 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/2e317a47/bb0a897e.mp3" length="71054311" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/XF1PcJ5uX_SmA6byXiUs4GTgrpqRJH9_Ww4E4YHKnuA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iYjUy/MjkyNDE3N2ZjZDdl/YTBjNjAwMTkzNjZl/YWY0YS5wbmc.jpg"/>
      <itunes:duration>2187</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this insightful episode of <strong><em>What’s Best For The Patient Is Best For Business</em></strong>, Jerry sits down with Dr. Monique Caruth—home health physical therapist, entrepreneur, and founder of Caruth Staffing Agency. Dr. Caruth shares her inspiring journey from starting as a solo clinician to building a thriving home health business rooted in quality care, strong relationships, and intentional leadership.</p><p><strong>Key Takeaways:</strong></p><p>• The Power of Trust &amp; Letting Go – Dr. Caruth discusses the challenges of transitioning from clinician to CEO, learning to delegate, and trusting her team to uphold her business’s mission.</p><p>• Culture Over Scale – Why prioritizing emotional intelligence and soft skills in hiring leads to better patient care and team longevity—even if it means saying no to rapid growth.</p><p>• Resilience in Business – From losing major contracts to overcoming health setbacks, Dr. Caruth reveals how adversity refined her focus on what truly differentiates her agency.</p><p>• The Value of Authentic Connections – Why saying "yes" to mentoring others and staying open to learning from every interaction can be pivotal to a person’s success.</p><p>Tune in for a masterclass in building a purpose-driven business that balances compassion with strategy—and discover why Dr. Caruth believes your struggles could be someone else’s survival guide.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Improved Patient Compliance = EVERYBODY WINS!! Interview with EverEx’s Alex Chan Yoon and Ellen Morello</title>
      <itunes:episode>141</itunes:episode>
      <podcast:episode>141</podcast:episode>
      <itunes:title>Improved Patient Compliance = EVERYBODY WINS!! Interview with EverEx’s Alex Chan Yoon and Ellen Morello</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">048fc8d1-4522-4b86-9ac5-c25a74bf8bca</guid>
      <link>https://share.transistor.fm/s/14d30605</link>
      <description>
        <![CDATA[<p>In this episode of <strong><em>What’s Best For The Patient Is Best For Business</em></strong>, Jerry sits down with Dr. Alex Chan Yoon, founder of EverEx, and Ellen Morello, PT, DPT, U.S. General Manager for EverEx, to discuss how their Remote Therapeutic Monitoring platform is revolutionizing patient engagement and rehabilitation.</p><p>Alex shares the inspiring story behind EverEx—born from his frustration as an orthopedic surgeon seeing patients struggle with post-surgical rehab compliance. Recognizing the gap in care, he developed EverEx to bridge the divide between clinic-based therapy and at-home recovery, ensuring patients stay engaged and accountable.</p><p>Ellen dives into the platform’s user-friendly features, including personalized exercise programs, real-time feedback, and automated patient-provider communication—all designed to improve adherence and outcomes. She highlights how EverEx empowers clinicians to monitor progress, adjust care plans, and deliver high-value care beyond the clinic walls.</p><p><strong>Key Takeaways:</strong></p><p>• <em>Patient-Centered Design</em>: EverEx was built by clinicians, for clinicians, with a focus on improving rehab adherence and outcomes.</p><p>• <em>Seamless Integration</em>: The platform simplifies workflows—bundling exercises, tracking compliance, and automating check-ins—without adding extra burden to providers.</p><p>• <em>Data-Driven Results</em>: Research shows that remote monitoring leads to better recovery rates, reduced no-shows, and stronger patient-provider relationships.</p><p>• <em>Beyond Billing</em>: While RTM codes offer financial benefits, the real value lies in delivering better care—keeping patients motivated and connected throughout their rehab journey.</p><p>Tune in to learn how EverEx is helping clinics enhance patient outcomes while optimizing business success—because what’s best for the patient truly is best for business.</p><p>🔗 Learn more: everex.kr/en<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of <strong><em>What’s Best For The Patient Is Best For Business</em></strong>, Jerry sits down with Dr. Alex Chan Yoon, founder of EverEx, and Ellen Morello, PT, DPT, U.S. General Manager for EverEx, to discuss how their Remote Therapeutic Monitoring platform is revolutionizing patient engagement and rehabilitation.</p><p>Alex shares the inspiring story behind EverEx—born from his frustration as an orthopedic surgeon seeing patients struggle with post-surgical rehab compliance. Recognizing the gap in care, he developed EverEx to bridge the divide between clinic-based therapy and at-home recovery, ensuring patients stay engaged and accountable.</p><p>Ellen dives into the platform’s user-friendly features, including personalized exercise programs, real-time feedback, and automated patient-provider communication—all designed to improve adherence and outcomes. She highlights how EverEx empowers clinicians to monitor progress, adjust care plans, and deliver high-value care beyond the clinic walls.</p><p><strong>Key Takeaways:</strong></p><p>• <em>Patient-Centered Design</em>: EverEx was built by clinicians, for clinicians, with a focus on improving rehab adherence and outcomes.</p><p>• <em>Seamless Integration</em>: The platform simplifies workflows—bundling exercises, tracking compliance, and automating check-ins—without adding extra burden to providers.</p><p>• <em>Data-Driven Results</em>: Research shows that remote monitoring leads to better recovery rates, reduced no-shows, and stronger patient-provider relationships.</p><p>• <em>Beyond Billing</em>: While RTM codes offer financial benefits, the real value lies in delivering better care—keeping patients motivated and connected throughout their rehab journey.</p><p>Tune in to learn how EverEx is helping clinics enhance patient outcomes while optimizing business success—because what’s best for the patient truly is best for business.</p><p>🔗 Learn more: everex.kr/en<br></p>]]>
      </content:encoded>
      <pubDate>Tue, 05 Aug 2025 14:48:49 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/14d30605/67d1182a.mp3" length="57010484" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/Kzdc3intKbupuzjKPga3See0iU0eYHXEm5Q1_iw-Y1Q/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mZTUy/OTdhOTNlZTA4OTUz/NGE3MTZiZjMwNTRk/ZWM5Ny5wbmc.jpg"/>
      <itunes:duration>1746</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of <strong><em>What’s Best For The Patient Is Best For Business</em></strong>, Jerry sits down with Dr. Alex Chan Yoon, founder of EverEx, and Ellen Morello, PT, DPT, U.S. General Manager for EverEx, to discuss how their Remote Therapeutic Monitoring platform is revolutionizing patient engagement and rehabilitation.</p><p>Alex shares the inspiring story behind EverEx—born from his frustration as an orthopedic surgeon seeing patients struggle with post-surgical rehab compliance. Recognizing the gap in care, he developed EverEx to bridge the divide between clinic-based therapy and at-home recovery, ensuring patients stay engaged and accountable.</p><p>Ellen dives into the platform’s user-friendly features, including personalized exercise programs, real-time feedback, and automated patient-provider communication—all designed to improve adherence and outcomes. She highlights how EverEx empowers clinicians to monitor progress, adjust care plans, and deliver high-value care beyond the clinic walls.</p><p><strong>Key Takeaways:</strong></p><p>• <em>Patient-Centered Design</em>: EverEx was built by clinicians, for clinicians, with a focus on improving rehab adherence and outcomes.</p><p>• <em>Seamless Integration</em>: The platform simplifies workflows—bundling exercises, tracking compliance, and automating check-ins—without adding extra burden to providers.</p><p>• <em>Data-Driven Results</em>: Research shows that remote monitoring leads to better recovery rates, reduced no-shows, and stronger patient-provider relationships.</p><p>• <em>Beyond Billing</em>: While RTM codes offer financial benefits, the real value lies in delivering better care—keeping patients motivated and connected throughout their rehab journey.</p><p>Tune in to learn how EverEx is helping clinics enhance patient outcomes while optimizing business success—because what’s best for the patient truly is best for business.</p><p>🔗 Learn more: everex.kr/en<br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>It’s a $50 BILLION Problem, and EVERYBODY Can Win!! Interview with OneStep’s Patrick Tarnowski, PT, MBA</title>
      <itunes:episode>140</itunes:episode>
      <podcast:episode>140</podcast:episode>
      <itunes:title>It’s a $50 BILLION Problem, and EVERYBODY Can Win!! Interview with OneStep’s Patrick Tarnowski, PT, MBA</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3212d4c2-f379-461b-a65d-cf3c67daa20c</guid>
      <link>https://www.stratapt.com/article/its-a-50-billion-problem-and-everybody-can-win-interview-with-onesteps-patrick-tarnowski-pt-mba</link>
      <description>
        <![CDATA[<p>In this episode of <strong><em>What's Best For The Patient Is Best For Business</em></strong>, Jerry sits down with Patrick Tarnowski, PT, MBA, Chief Commercial Officer of OneStep, a groundbreaking mobile app that measures key mobility data to help identify fall risks and improve patient outcomes.</p><p>Patrick shares his extensive background in physical therapy, healthcare administration, and payer-side insights, emphasizing the critical role of objective mobility data in improving patient care and business success. He dives into how OneStep leverages smartphone sensors to analyze gait and movement, providing real-time insights that enhance clinical decision-making, reduce fall risks, and even optimize post-surgical recovery.</p><p><strong>Key Takeaways:</strong></p><p>• <em>Gait as a Vital Sign</em>: Mobility data is a powerful predictor of health risks—slower gait speed correlates with higher fall risk, mortality, and cognitive decline.</p><p>• <em>Seamless Workflow Integration</em>: OneStep fits naturally into existing care models, using devices patients already own (smartphones) to capture actionable data without extra burden.</p><p>• <em>Remote Monitoring &amp; Value-Based Care:</em> The app enables providers to track patients remotely, bill for remote therapeutic monitoring (RTM), and justify extended care with insurers using objective metrics.</p><p>• <em>Proving Impact</em>: With tools like OneStep, clinics can demonstrate reduced hospital readmissions, shorter skilled nursing stays, and improved outcomes—key for payer negotiations and value-based contracts.</p><p>• <em>Expanding Opportunities</em>: From senior living communities to orthotics/prosthetics and cancer rehab, mobility analytics is transforming care delivery across healthcare.</p><p>Tune in to learn how leveraging technology doesn’t mean more work—it means better care, stronger data, and smarter business growth.</p><p>🔗 Connect with Patrick: pat@onestep.co | Visit: onestep.co</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of <strong><em>What's Best For The Patient Is Best For Business</em></strong>, Jerry sits down with Patrick Tarnowski, PT, MBA, Chief Commercial Officer of OneStep, a groundbreaking mobile app that measures key mobility data to help identify fall risks and improve patient outcomes.</p><p>Patrick shares his extensive background in physical therapy, healthcare administration, and payer-side insights, emphasizing the critical role of objective mobility data in improving patient care and business success. He dives into how OneStep leverages smartphone sensors to analyze gait and movement, providing real-time insights that enhance clinical decision-making, reduce fall risks, and even optimize post-surgical recovery.</p><p><strong>Key Takeaways:</strong></p><p>• <em>Gait as a Vital Sign</em>: Mobility data is a powerful predictor of health risks—slower gait speed correlates with higher fall risk, mortality, and cognitive decline.</p><p>• <em>Seamless Workflow Integration</em>: OneStep fits naturally into existing care models, using devices patients already own (smartphones) to capture actionable data without extra burden.</p><p>• <em>Remote Monitoring &amp; Value-Based Care:</em> The app enables providers to track patients remotely, bill for remote therapeutic monitoring (RTM), and justify extended care with insurers using objective metrics.</p><p>• <em>Proving Impact</em>: With tools like OneStep, clinics can demonstrate reduced hospital readmissions, shorter skilled nursing stays, and improved outcomes—key for payer negotiations and value-based contracts.</p><p>• <em>Expanding Opportunities</em>: From senior living communities to orthotics/prosthetics and cancer rehab, mobility analytics is transforming care delivery across healthcare.</p><p>Tune in to learn how leveraging technology doesn’t mean more work—it means better care, stronger data, and smarter business growth.</p><p>🔗 Connect with Patrick: pat@onestep.co | Visit: onestep.co</p>]]>
      </content:encoded>
      <pubDate>Tue, 29 Jul 2025 15:54:57 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/892e49cf/bf90263f.mp3" length="100928159" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/21A2HwhmnQ8tffdiJDQaPwiNmY84gU4uM6WPLYzN3J4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hZGRj/YTU5MjRiY2VmMTZk/MWZiYWY3YjQ2ZDFl/NDk3OS5wbmc.jpg"/>
      <itunes:duration>3098</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of <strong><em>What's Best For The Patient Is Best For Business</em></strong>, Jerry sits down with Patrick Tarnowski, PT, MBA, Chief Commercial Officer of OneStep, a groundbreaking mobile app that measures key mobility data to help identify fall risks and improve patient outcomes.</p><p>Patrick shares his extensive background in physical therapy, healthcare administration, and payer-side insights, emphasizing the critical role of objective mobility data in improving patient care and business success. He dives into how OneStep leverages smartphone sensors to analyze gait and movement, providing real-time insights that enhance clinical decision-making, reduce fall risks, and even optimize post-surgical recovery.</p><p><strong>Key Takeaways:</strong></p><p>• <em>Gait as a Vital Sign</em>: Mobility data is a powerful predictor of health risks—slower gait speed correlates with higher fall risk, mortality, and cognitive decline.</p><p>• <em>Seamless Workflow Integration</em>: OneStep fits naturally into existing care models, using devices patients already own (smartphones) to capture actionable data without extra burden.</p><p>• <em>Remote Monitoring &amp; Value-Based Care:</em> The app enables providers to track patients remotely, bill for remote therapeutic monitoring (RTM), and justify extended care with insurers using objective metrics.</p><p>• <em>Proving Impact</em>: With tools like OneStep, clinics can demonstrate reduced hospital readmissions, shorter skilled nursing stays, and improved outcomes—key for payer negotiations and value-based contracts.</p><p>• <em>Expanding Opportunities</em>: From senior living communities to orthotics/prosthetics and cancer rehab, mobility analytics is transforming care delivery across healthcare.</p><p>Tune in to learn how leveraging technology doesn’t mean more work—it means better care, stronger data, and smarter business growth.</p><p>🔗 Connect with Patrick: pat@onestep.co | Visit: onestep.co</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>YOU CAN’T SCALE CHAOS!! What You NEED to Understand About Your Growing Practice… Interview with Executive Coach Steve Allred</title>
      <itunes:episode>139</itunes:episode>
      <podcast:episode>139</podcast:episode>
      <itunes:title>YOU CAN’T SCALE CHAOS!! What You NEED to Understand About Your Growing Practice… Interview with Executive Coach Steve Allred</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">5779d11a-5de0-49f6-8788-fb415bd0f989</guid>
      <link>https://share.transistor.fm/s/0b319253</link>
      <description>
        <![CDATA[<p>In this episode of <strong><em>What’s Best For The Patient Is Best For Business,</em></strong> Jerry is joined by executive coach Steve Allred for a thought-provoking discussion on why understanding your healthcare practice’s current operations is the key to navigating—and thriving in—a rapidly changing industry.</p><p>Six months after their last conversation, Jerry and Steve revisit the critical need for practice owners to optimize their businesses before adding new revenue streams, technology, or expansion strategies. From financial literacy to efficient systems and leadership delegation, they break down the foundational elements that allow clinic owners to adapt to industry shifts—whether it’s value-based care, direct-to-employer models, or AI integration.</p><p><strong>Key Takeaways:</strong></p><p>• <em>Master Your Metrics:</em> If you don’t understand your financials, workflows, and key performance indicators, you’re unprepared for change—and risk being left behind.</p><p>• <em>Systems Over Hustle:</em> You can’t scale or innovate if you’re bogged down by day-to-day operations. Build systems that free up your time to lead and strategize.</p><p>• A<em>dapt or Get Replaced:</em> Complaining about insurers, regulations, or competitors won’t move the needle. The future belongs to those who leverage technology, data, and new care models proactively.</p><p>• <em>Opportunity in Disruption:</em> From hybrid care to primary care PT, those who embrace change (instead of resisting it) will find untapped revenue and impact.</p><p>Steve also shares a free financial tool to help practice owners model the true cost and ROI of hiring a new clinician—because decisions should be driven by data, not fear.</p><p>Whether you’re a solo practitioner or a multi-clinic owner, this episode is a wake-up call: Get your house in order now, or risk being outpaced by those who do.</p><p><strong>Check out Steve's customizable financial model at this link: </strong><a href="https://subscribepage.io/9jHCI8"><strong>https://subscribepage.io/9jHCI8</strong></a></p><p>Website: practicefreedomu.com<br>Email: steve@practicefreedomu.com</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of <strong><em>What’s Best For The Patient Is Best For Business,</em></strong> Jerry is joined by executive coach Steve Allred for a thought-provoking discussion on why understanding your healthcare practice’s current operations is the key to navigating—and thriving in—a rapidly changing industry.</p><p>Six months after their last conversation, Jerry and Steve revisit the critical need for practice owners to optimize their businesses before adding new revenue streams, technology, or expansion strategies. From financial literacy to efficient systems and leadership delegation, they break down the foundational elements that allow clinic owners to adapt to industry shifts—whether it’s value-based care, direct-to-employer models, or AI integration.</p><p><strong>Key Takeaways:</strong></p><p>• <em>Master Your Metrics:</em> If you don’t understand your financials, workflows, and key performance indicators, you’re unprepared for change—and risk being left behind.</p><p>• <em>Systems Over Hustle:</em> You can’t scale or innovate if you’re bogged down by day-to-day operations. Build systems that free up your time to lead and strategize.</p><p>• A<em>dapt or Get Replaced:</em> Complaining about insurers, regulations, or competitors won’t move the needle. The future belongs to those who leverage technology, data, and new care models proactively.</p><p>• <em>Opportunity in Disruption:</em> From hybrid care to primary care PT, those who embrace change (instead of resisting it) will find untapped revenue and impact.</p><p>Steve also shares a free financial tool to help practice owners model the true cost and ROI of hiring a new clinician—because decisions should be driven by data, not fear.</p><p>Whether you’re a solo practitioner or a multi-clinic owner, this episode is a wake-up call: Get your house in order now, or risk being outpaced by those who do.</p><p><strong>Check out Steve's customizable financial model at this link: </strong><a href="https://subscribepage.io/9jHCI8"><strong>https://subscribepage.io/9jHCI8</strong></a></p><p>Website: practicefreedomu.com<br>Email: steve@practicefreedomu.com</p>]]>
      </content:encoded>
      <pubDate>Tue, 22 Jul 2025 16:40:16 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/0b319253/94eccade.mp3" length="120487557" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/KAbFD4D5dghG99soVTMUEKPTcguzc9h8d7ckP7Dw5Wc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMWE5/MWZhZjQyZWRiMDc5/MWVkNmI3MWJhNmIz/ZDNmMi5wbmc.jpg"/>
      <itunes:duration>3700</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of <strong><em>What’s Best For The Patient Is Best For Business,</em></strong> Jerry is joined by executive coach Steve Allred for a thought-provoking discussion on why understanding your healthcare practice’s current operations is the key to navigating—and thriving in—a rapidly changing industry.</p><p>Six months after their last conversation, Jerry and Steve revisit the critical need for practice owners to optimize their businesses before adding new revenue streams, technology, or expansion strategies. From financial literacy to efficient systems and leadership delegation, they break down the foundational elements that allow clinic owners to adapt to industry shifts—whether it’s value-based care, direct-to-employer models, or AI integration.</p><p><strong>Key Takeaways:</strong></p><p>• <em>Master Your Metrics:</em> If you don’t understand your financials, workflows, and key performance indicators, you’re unprepared for change—and risk being left behind.</p><p>• <em>Systems Over Hustle:</em> You can’t scale or innovate if you’re bogged down by day-to-day operations. Build systems that free up your time to lead and strategize.</p><p>• A<em>dapt or Get Replaced:</em> Complaining about insurers, regulations, or competitors won’t move the needle. The future belongs to those who leverage technology, data, and new care models proactively.</p><p>• <em>Opportunity in Disruption:</em> From hybrid care to primary care PT, those who embrace change (instead of resisting it) will find untapped revenue and impact.</p><p>Steve also shares a free financial tool to help practice owners model the true cost and ROI of hiring a new clinician—because decisions should be driven by data, not fear.</p><p>Whether you’re a solo practitioner or a multi-clinic owner, this episode is a wake-up call: Get your house in order now, or risk being outpaced by those who do.</p><p><strong>Check out Steve's customizable financial model at this link: </strong><a href="https://subscribepage.io/9jHCI8"><strong>https://subscribepage.io/9jHCI8</strong></a></p><p>Website: practicefreedomu.com<br>Email: steve@practicefreedomu.com</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>AI WILL REPLACE YOU… Here’s EXACTLY What to Do About It!! Recap: The Future of Rehab Therapy Summit</title>
      <itunes:episode>138</itunes:episode>
      <podcast:episode>138</podcast:episode>
      <itunes:title>AI WILL REPLACE YOU… Here’s EXACTLY What to Do About It!! Recap: The Future of Rehab Therapy Summit</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6b591965-b1f9-4a39-ada7-d6e474868da7</guid>
      <link>https://share.transistor.fm/s/388fa4ed</link>
      <description>
        <![CDATA[<p>In this solo episode of <strong><em>What’s Best For The Patient Is Best For Business</em></strong>, Jerry recaps his experience at the Future of Rehab Therapy Summit 2025, hosted by the APTA. This episode is a deep dive into Jerry’s key takeaways from the event, where thought leaders gathered to discuss the evolving landscape of rehab therapy.</p><p>Jerry shares his biggest insights, including the undeniable impact of AI on the healthcare industry—emphasizing that AI will replace those who don’t understand their role’s value in the broader workflow. He challenges listeners to become "AI management agents," mastering their workflows to stay ahead of automation. Another critical takeaway? The need to shift focus beyond just providers and embrace the entire care team—including patients, front desk staff, and billing specialists—to drive meaningful change in the industry.</p><p>From discussions on AI-powered billing and patient engagement to the importance of preventing problems before they arise (rather than just managing them), Jerry leaves no stone unturned. He also reflects on the inspiring conversations he had with industry leaders like Michael Silva, Alex Bendersky, and even the legendary Stanley Paris.</p><p>Tune in for a thought-provoking episode that will push you to rethink your role, leverage AI strategically, and prioritize the patient journey in every aspect of your business.</p><p><strong>Key Takeaways:</strong></p><p>• AI is here to stay—and it will replace those who don’t understand their workflow’s value.<br>• Become an "AI management agent" by mastering your role and integrating AI where it enhances efficiency.<br>• Focus on the entire care team, not just providers, to unlock untapped potential in patient care.<br>• Prevent problems upstream—don’t just react to them—to save time and improve outcomes.<br>• Adapt quickly—the future belongs to those who embrace change and learn from mistakes early.</p><p>Don’t miss this energizing recap packed with actionable insights for rehab therapy professionals and healthcare leaders alike!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this solo episode of <strong><em>What’s Best For The Patient Is Best For Business</em></strong>, Jerry recaps his experience at the Future of Rehab Therapy Summit 2025, hosted by the APTA. This episode is a deep dive into Jerry’s key takeaways from the event, where thought leaders gathered to discuss the evolving landscape of rehab therapy.</p><p>Jerry shares his biggest insights, including the undeniable impact of AI on the healthcare industry—emphasizing that AI will replace those who don’t understand their role’s value in the broader workflow. He challenges listeners to become "AI management agents," mastering their workflows to stay ahead of automation. Another critical takeaway? The need to shift focus beyond just providers and embrace the entire care team—including patients, front desk staff, and billing specialists—to drive meaningful change in the industry.</p><p>From discussions on AI-powered billing and patient engagement to the importance of preventing problems before they arise (rather than just managing them), Jerry leaves no stone unturned. He also reflects on the inspiring conversations he had with industry leaders like Michael Silva, Alex Bendersky, and even the legendary Stanley Paris.</p><p>Tune in for a thought-provoking episode that will push you to rethink your role, leverage AI strategically, and prioritize the patient journey in every aspect of your business.</p><p><strong>Key Takeaways:</strong></p><p>• AI is here to stay—and it will replace those who don’t understand their workflow’s value.<br>• Become an "AI management agent" by mastering your role and integrating AI where it enhances efficiency.<br>• Focus on the entire care team, not just providers, to unlock untapped potential in patient care.<br>• Prevent problems upstream—don’t just react to them—to save time and improve outcomes.<br>• Adapt quickly—the future belongs to those who embrace change and learn from mistakes early.</p><p>Don’t miss this energizing recap packed with actionable insights for rehab therapy professionals and healthcare leaders alike!</p>]]>
      </content:encoded>
      <pubDate>Tue, 15 Jul 2025 14:46:04 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/388fa4ed/3e8cc2b4.mp3" length="32821631" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/8qBCCxT3U1RVeuV2U9Vf6mDXW_ZWs_jBwfucndd5N8I/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zNWJj/Y2Y1YTQ4YmM5MmRk/NDJmZTFmYjgzM2Q5/NGU4OC5wbmc.jpg"/>
      <itunes:duration>1004</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this solo episode of <strong><em>What’s Best For The Patient Is Best For Business</em></strong>, Jerry recaps his experience at the Future of Rehab Therapy Summit 2025, hosted by the APTA. This episode is a deep dive into Jerry’s key takeaways from the event, where thought leaders gathered to discuss the evolving landscape of rehab therapy.</p><p>Jerry shares his biggest insights, including the undeniable impact of AI on the healthcare industry—emphasizing that AI will replace those who don’t understand their role’s value in the broader workflow. He challenges listeners to become "AI management agents," mastering their workflows to stay ahead of automation. Another critical takeaway? The need to shift focus beyond just providers and embrace the entire care team—including patients, front desk staff, and billing specialists—to drive meaningful change in the industry.</p><p>From discussions on AI-powered billing and patient engagement to the importance of preventing problems before they arise (rather than just managing them), Jerry leaves no stone unturned. He also reflects on the inspiring conversations he had with industry leaders like Michael Silva, Alex Bendersky, and even the legendary Stanley Paris.</p><p>Tune in for a thought-provoking episode that will push you to rethink your role, leverage AI strategically, and prioritize the patient journey in every aspect of your business.</p><p><strong>Key Takeaways:</strong></p><p>• AI is here to stay—and it will replace those who don’t understand their workflow’s value.<br>• Become an "AI management agent" by mastering your role and integrating AI where it enhances efficiency.<br>• Focus on the entire care team, not just providers, to unlock untapped potential in patient care.<br>• Prevent problems upstream—don’t just react to them—to save time and improve outcomes.<br>• Adapt quickly—the future belongs to those who embrace change and learn from mistakes early.</p><p>Don’t miss this energizing recap packed with actionable insights for rehab therapy professionals and healthcare leaders alike!</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>CONTROL THE CONVERSATION by Doing THIS During Patient Phone Calls!! Front Desk Selling Series Part 2</title>
      <itunes:episode>137</itunes:episode>
      <podcast:episode>137</podcast:episode>
      <itunes:title>CONTROL THE CONVERSATION by Doing THIS During Patient Phone Calls!! Front Desk Selling Series Part 2</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">eb7fae82-84d2-443e-8597-1d996823cc74</guid>
      <link>https://share.transistor.fm/s/3a487454</link>
      <description>
        <![CDATA[<p>In this solo episode of <strong><em>What's Best For The Patient Is Best For Business</em></strong>, Jerry dives into Part 2 of the Front Desk Selling Series, focusing on the power of permission-based questions during initial patient phone calls. This episode is all about sharing his expert insights on refining front desk communication to improve patient engagement and conversion.</p><p>Building on the foundational concept of acknowledgment (covered in Part 1), Jerry explains how permission-based questions help control the conversation while making the caller feel heard and valued. He breaks down real-world examples, demonstrating how to steer discussions away from premature cost inquiries and toward understanding the patient’s needs, ultimately leading to better outcomes for both the patient and the business.</p><p><strong>Key Takeaways:</strong></p><p>• Control the conversation by asking the most questions—the person guiding the dialogue shapes the process and results.</p><p>• Permission-based questions build trust by signaling active listening and putting the patient’s input at the center.</p><p>• Defer cost discussions strategically by acknowledging the question, then redirecting to the patient’s goals first.</p><p>• Practical scripts for front desk staff to seamlessly integrate acknowledgment and permission-based questioning into calls.</p><p>Whether you're a clinic owner, front desk staffer, or just looking to improve patient interactions, this episode is packed with actionable techniques to turn phone inquiries into scheduled appointments. Tune in, take notes, and start implementing these strategies today!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this solo episode of <strong><em>What's Best For The Patient Is Best For Business</em></strong>, Jerry dives into Part 2 of the Front Desk Selling Series, focusing on the power of permission-based questions during initial patient phone calls. This episode is all about sharing his expert insights on refining front desk communication to improve patient engagement and conversion.</p><p>Building on the foundational concept of acknowledgment (covered in Part 1), Jerry explains how permission-based questions help control the conversation while making the caller feel heard and valued. He breaks down real-world examples, demonstrating how to steer discussions away from premature cost inquiries and toward understanding the patient’s needs, ultimately leading to better outcomes for both the patient and the business.</p><p><strong>Key Takeaways:</strong></p><p>• Control the conversation by asking the most questions—the person guiding the dialogue shapes the process and results.</p><p>• Permission-based questions build trust by signaling active listening and putting the patient’s input at the center.</p><p>• Defer cost discussions strategically by acknowledging the question, then redirecting to the patient’s goals first.</p><p>• Practical scripts for front desk staff to seamlessly integrate acknowledgment and permission-based questioning into calls.</p><p>Whether you're a clinic owner, front desk staffer, or just looking to improve patient interactions, this episode is packed with actionable techniques to turn phone inquiries into scheduled appointments. Tune in, take notes, and start implementing these strategies today!</p>]]>
      </content:encoded>
      <pubDate>Tue, 08 Jul 2025 15:39:46 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/3a487454/7ed7ae92.mp3" length="21688815" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/vlsnV2x4cd4wKsOrzKxYSLv6z1zfjYYTRYnhL34Dlw0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hM2Zj/MDljNDMxZGI3MDJh/OGFhYmY4Njg3MzY1/YmE4Ny5wbmc.jpg"/>
      <itunes:duration>660</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this solo episode of <strong><em>What's Best For The Patient Is Best For Business</em></strong>, Jerry dives into Part 2 of the Front Desk Selling Series, focusing on the power of permission-based questions during initial patient phone calls. This episode is all about sharing his expert insights on refining front desk communication to improve patient engagement and conversion.</p><p>Building on the foundational concept of acknowledgment (covered in Part 1), Jerry explains how permission-based questions help control the conversation while making the caller feel heard and valued. He breaks down real-world examples, demonstrating how to steer discussions away from premature cost inquiries and toward understanding the patient’s needs, ultimately leading to better outcomes for both the patient and the business.</p><p><strong>Key Takeaways:</strong></p><p>• Control the conversation by asking the most questions—the person guiding the dialogue shapes the process and results.</p><p>• Permission-based questions build trust by signaling active listening and putting the patient’s input at the center.</p><p>• Defer cost discussions strategically by acknowledging the question, then redirecting to the patient’s goals first.</p><p>• Practical scripts for front desk staff to seamlessly integrate acknowledgment and permission-based questioning into calls.</p><p>Whether you're a clinic owner, front desk staffer, or just looking to improve patient interactions, this episode is packed with actionable techniques to turn phone inquiries into scheduled appointments. Tune in, take notes, and start implementing these strategies today!</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>THE #1 THING Your Front Desk NEEDS TO BE DOING During Phone Calls With Potential Patients</title>
      <itunes:episode>136</itunes:episode>
      <podcast:episode>136</podcast:episode>
      <itunes:title>THE #1 THING Your Front Desk NEEDS TO BE DOING During Phone Calls With Potential Patients</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://www.stratapt.com/article/the-1-thing-your-front-desk-needs-to-be-doing-during-phone-calls-with-potential-patients</link>
      <description>
        <![CDATA[<p>In this solo episode of <strong><em>What's Best For The Patient Is Best For Business</em></strong>, Jerry dives into the critical first step of front desk sales—acknowledgement—during initial patient phone calls. As Part 1 of his Front Desk Sales Series, Jerry shares invaluable insights from his 15 years of experience, emphasizing how early interactions shape a patient’s entire journey.</p><p><strong>Key Takeaways:</strong></p><p>• The Golden Moment: When a potential patient reaches out, the first 30 seconds of the call set the tone for trust, expectations, and long-term retention.</p><p>• Power of Acknowledgement: Simply repeating back what the caller says (e.g., "Hi Jerry, I’m sorry to hear about your back pain—we help a lot of people with that!") signals that your practice is different and builds immediate rapport.</p><p>• Control the Conversation: Proper acknowledgement prevents callers from derailing the discussion and guides them toward scheduling—without feeling rushed or ignored.</p><p>• Prevent Problems Early: Many cancellations and no-shows can be avoided by mastering this initial step, as it aligns patient expectations from the start.</p><p>Jerry breaks down real-world examples, revealing common pitfalls and actionable scripts to transform your front desk’s phone game. Whether you’re a clinic owner or a front desk team member, this episode is packed with strategies to turn inquiries into loyal patients.</p><p>Tune in and learn why this simple skill—listening and acknowledging—can be your most powerful sales tool.</p><p>Listen now and stay tuned for Part 2!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this solo episode of <strong><em>What's Best For The Patient Is Best For Business</em></strong>, Jerry dives into the critical first step of front desk sales—acknowledgement—during initial patient phone calls. As Part 1 of his Front Desk Sales Series, Jerry shares invaluable insights from his 15 years of experience, emphasizing how early interactions shape a patient’s entire journey.</p><p><strong>Key Takeaways:</strong></p><p>• The Golden Moment: When a potential patient reaches out, the first 30 seconds of the call set the tone for trust, expectations, and long-term retention.</p><p>• Power of Acknowledgement: Simply repeating back what the caller says (e.g., "Hi Jerry, I’m sorry to hear about your back pain—we help a lot of people with that!") signals that your practice is different and builds immediate rapport.</p><p>• Control the Conversation: Proper acknowledgement prevents callers from derailing the discussion and guides them toward scheduling—without feeling rushed or ignored.</p><p>• Prevent Problems Early: Many cancellations and no-shows can be avoided by mastering this initial step, as it aligns patient expectations from the start.</p><p>Jerry breaks down real-world examples, revealing common pitfalls and actionable scripts to transform your front desk’s phone game. Whether you’re a clinic owner or a front desk team member, this episode is packed with strategies to turn inquiries into loyal patients.</p><p>Tune in and learn why this simple skill—listening and acknowledging—can be your most powerful sales tool.</p><p>Listen now and stay tuned for Part 2!</p>]]>
      </content:encoded>
      <pubDate>Tue, 01 Jul 2025 15:30:51 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/72ac21ee/95b3a0cf.mp3" length="29355430" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/nDNFX4eK6mJ3HwSWvXQHGKX-G5DMEn1PMf8j8HM98Eg/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81NjM2/MDQ2MjI3ZTk5NjY4/YTMwMWQ1OTA5NDU1/NmNmOS5wbmc.jpg"/>
      <itunes:duration>895</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this solo episode of <strong><em>What's Best For The Patient Is Best For Business</em></strong>, Jerry dives into the critical first step of front desk sales—acknowledgement—during initial patient phone calls. As Part 1 of his Front Desk Sales Series, Jerry shares invaluable insights from his 15 years of experience, emphasizing how early interactions shape a patient’s entire journey.</p><p><strong>Key Takeaways:</strong></p><p>• The Golden Moment: When a potential patient reaches out, the first 30 seconds of the call set the tone for trust, expectations, and long-term retention.</p><p>• Power of Acknowledgement: Simply repeating back what the caller says (e.g., "Hi Jerry, I’m sorry to hear about your back pain—we help a lot of people with that!") signals that your practice is different and builds immediate rapport.</p><p>• Control the Conversation: Proper acknowledgement prevents callers from derailing the discussion and guides them toward scheduling—without feeling rushed or ignored.</p><p>• Prevent Problems Early: Many cancellations and no-shows can be avoided by mastering this initial step, as it aligns patient expectations from the start.</p><p>Jerry breaks down real-world examples, revealing common pitfalls and actionable scripts to transform your front desk’s phone game. Whether you’re a clinic owner or a front desk team member, this episode is packed with strategies to turn inquiries into loyal patients.</p><p>Tune in and learn why this simple skill—listening and acknowledging—can be your most powerful sales tool.</p><p>Listen now and stay tuned for Part 2!</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The $1.35 BILLION PT Market Everyone Ignores… and How to GET IN ON IT!! Interview with Matt Byrne (FIGUR8)</title>
      <itunes:episode>135</itunes:episode>
      <podcast:episode>135</podcast:episode>
      <itunes:title>The $1.35 BILLION PT Market Everyone Ignores… and How to GET IN ON IT!! Interview with Matt Byrne (FIGUR8)</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://www.stratapt.com/article/the-1-35-billion-pt-market-everyone-ignores-and-how-to-get-in-on-it-interview-with-matt-byrne-figur8</link>
      <description>
        <![CDATA[<p>In this episode of <strong><em>What's Best For The Patient Is Best For Business</em></strong>, Jerry sits down with Matt Byrne, Executive Director for Provider Partnerships at FIGUR8, Inc., to discuss the untapped potential of workers' compensation in physical therapy—and why ignoring this market could be a costly mistake. FIGUR8 provides the first FDA-registered, objective musculoskeletal (MSK) assessment tool, replacing outdated subjective methods and driving better patient outcomes.</p><p>Matt challenges the common misconceptions about workers' comp, revealing why it’s one of the highest-paying and most underserved segments in PT. With 900,000+ MSK claims annually—each costing employers $35K–$65K—he breaks down how clinics can leverage objective data to streamline care, reduce claim costs, and attract referrals from the many key stakeholders involved with workers’ comp claims.</p><p><strong>Key Takeaways:</strong></p><p>• Workers’ Comp Is a $1.35B Opportunity: At 12 visits per claim and $125/visit, this market is ripe for clinics willing to embrace it.</p><p>• Data = Leverage: FIGUR8’s technology replaces guesswork with biomechanical insights, justifying care plans and speeding up return-to-work timelines.</p><p>• Better Payer Mix, Fewer Patients: Workers’ comp reimburses higher than Medicare and commercial insurance—meaning clinics can increase revenue while seeing fewer patients.</p><p>• Stop the Staffing Shortage Myth: Optimizing payer mix (e.g., shifting from 3% to 10% workers’ comp) can ease clinician burnout and boost margins.</p><p>• The "Hub-and-Spoke" Model: Hire one dedicated workers’ comp PT to train staff and oversee high-value services (e.g., functional capacity exams billed at $800–$1,200 each).</p><p>If you’re tired of chasing shrinking reimbursements and want a proven way to serve your community and your bottom line, this episode is your wake-up call.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of <strong><em>What's Best For The Patient Is Best For Business</em></strong>, Jerry sits down with Matt Byrne, Executive Director for Provider Partnerships at FIGUR8, Inc., to discuss the untapped potential of workers' compensation in physical therapy—and why ignoring this market could be a costly mistake. FIGUR8 provides the first FDA-registered, objective musculoskeletal (MSK) assessment tool, replacing outdated subjective methods and driving better patient outcomes.</p><p>Matt challenges the common misconceptions about workers' comp, revealing why it’s one of the highest-paying and most underserved segments in PT. With 900,000+ MSK claims annually—each costing employers $35K–$65K—he breaks down how clinics can leverage objective data to streamline care, reduce claim costs, and attract referrals from the many key stakeholders involved with workers’ comp claims.</p><p><strong>Key Takeaways:</strong></p><p>• Workers’ Comp Is a $1.35B Opportunity: At 12 visits per claim and $125/visit, this market is ripe for clinics willing to embrace it.</p><p>• Data = Leverage: FIGUR8’s technology replaces guesswork with biomechanical insights, justifying care plans and speeding up return-to-work timelines.</p><p>• Better Payer Mix, Fewer Patients: Workers’ comp reimburses higher than Medicare and commercial insurance—meaning clinics can increase revenue while seeing fewer patients.</p><p>• Stop the Staffing Shortage Myth: Optimizing payer mix (e.g., shifting from 3% to 10% workers’ comp) can ease clinician burnout and boost margins.</p><p>• The "Hub-and-Spoke" Model: Hire one dedicated workers’ comp PT to train staff and oversee high-value services (e.g., functional capacity exams billed at $800–$1,200 each).</p><p>If you’re tired of chasing shrinking reimbursements and want a proven way to serve your community and your bottom line, this episode is your wake-up call.</p>]]>
      </content:encoded>
      <pubDate>Tue, 24 Jun 2025 16:08:25 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/db0896e8/3f9b0b93.mp3" length="95435891" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/I6lOwBO-r-G8F6k9e6VPHNSucqqiXpFONfQqaiaR5IU/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jYTZh/ZTg5NWVlOWU5OWNi/MWViYWFlZTllNGVk/ODUyYi5wbmc.jpg"/>
      <itunes:duration>2942</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of <strong><em>What's Best For The Patient Is Best For Business</em></strong>, Jerry sits down with Matt Byrne, Executive Director for Provider Partnerships at FIGUR8, Inc., to discuss the untapped potential of workers' compensation in physical therapy—and why ignoring this market could be a costly mistake. FIGUR8 provides the first FDA-registered, objective musculoskeletal (MSK) assessment tool, replacing outdated subjective methods and driving better patient outcomes.</p><p>Matt challenges the common misconceptions about workers' comp, revealing why it’s one of the highest-paying and most underserved segments in PT. With 900,000+ MSK claims annually—each costing employers $35K–$65K—he breaks down how clinics can leverage objective data to streamline care, reduce claim costs, and attract referrals from the many key stakeholders involved with workers’ comp claims.</p><p><strong>Key Takeaways:</strong></p><p>• Workers’ Comp Is a $1.35B Opportunity: At 12 visits per claim and $125/visit, this market is ripe for clinics willing to embrace it.</p><p>• Data = Leverage: FIGUR8’s technology replaces guesswork with biomechanical insights, justifying care plans and speeding up return-to-work timelines.</p><p>• Better Payer Mix, Fewer Patients: Workers’ comp reimburses higher than Medicare and commercial insurance—meaning clinics can increase revenue while seeing fewer patients.</p><p>• Stop the Staffing Shortage Myth: Optimizing payer mix (e.g., shifting from 3% to 10% workers’ comp) can ease clinician burnout and boost margins.</p><p>• The "Hub-and-Spoke" Model: Hire one dedicated workers’ comp PT to train staff and oversee high-value services (e.g., functional capacity exams billed at $800–$1,200 each).</p><p>If you’re tired of chasing shrinking reimbursements and want a proven way to serve your community and your bottom line, this episode is your wake-up call.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>YOU NEED TO UNDERSTAND THIS Before Using AI Voice Agents in Your Practice’s Pre-arrival Process</title>
      <itunes:episode>134</itunes:episode>
      <podcast:episode>134</podcast:episode>
      <itunes:title>YOU NEED TO UNDERSTAND THIS Before Using AI Voice Agents in Your Practice’s Pre-arrival Process</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e36b24f2-295d-454f-84b9-8890cea40c55</guid>
      <link>https://share.transistor.fm/s/5508f0e4</link>
      <description>
        <![CDATA[<p>In this solo episode of <strong><em>What’s Best For The Patient Is Best For Business</em></strong>, Jerry dives into the transformative role of AI voice agents in healthcare—specifically on the non-clinical, pre-arrival side of operations. Jerry shares his firsthand experience working with AI voice technology over the past year, detailing how it’s reshaping patient intake, scheduling, benefit checks, and cost callbacks, without replacing human roles.</p><p><strong>Key Takeaways:</strong></p><p>- AI voice agents are revolutionizing pre-arrival workflows—but success hinges on understanding your practice’s people, processes, and patient journey before implementing the tech.  </p><p>- Workflow is everything: AI should be strategically inserted into existing systems, not haphazardly overlaid. His case study reveals how mapping out SOPs and scripts upfront slashed onboarding time and costs.  </p><p>- Human-AI collaboration is key: One client retained staff for quality assurance and follow-up, proving AI works best when complementing—not eliminating—human touchpoints. <br> <br>- The patient experience gap: With healthcare admin satisfaction at historic lows, Jerry argues AI voice agents can reduce friction (like phone trees and portals) while building trust.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this solo episode of <strong><em>What’s Best For The Patient Is Best For Business</em></strong>, Jerry dives into the transformative role of AI voice agents in healthcare—specifically on the non-clinical, pre-arrival side of operations. Jerry shares his firsthand experience working with AI voice technology over the past year, detailing how it’s reshaping patient intake, scheduling, benefit checks, and cost callbacks, without replacing human roles.</p><p><strong>Key Takeaways:</strong></p><p>- AI voice agents are revolutionizing pre-arrival workflows—but success hinges on understanding your practice’s people, processes, and patient journey before implementing the tech.  </p><p>- Workflow is everything: AI should be strategically inserted into existing systems, not haphazardly overlaid. His case study reveals how mapping out SOPs and scripts upfront slashed onboarding time and costs.  </p><p>- Human-AI collaboration is key: One client retained staff for quality assurance and follow-up, proving AI works best when complementing—not eliminating—human touchpoints. <br> <br>- The patient experience gap: With healthcare admin satisfaction at historic lows, Jerry argues AI voice agents can reduce friction (like phone trees and portals) while building trust.</p>]]>
      </content:encoded>
      <pubDate>Tue, 17 Jun 2025 15:40:33 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/5508f0e4/d9b5779b.mp3" length="26721200" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/6CL2mM0OzFsuc0aJl-vCM74yAWxCdfKYR5muMj00qO8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xMzlh/NDA0NzNjOWU5OWFj/ZmY5Y2Q1NzlkZTQ3/Nzg4OC5wbmc.jpg"/>
      <itunes:duration>818</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this solo episode of <strong><em>What’s Best For The Patient Is Best For Business</em></strong>, Jerry dives into the transformative role of AI voice agents in healthcare—specifically on the non-clinical, pre-arrival side of operations. Jerry shares his firsthand experience working with AI voice technology over the past year, detailing how it’s reshaping patient intake, scheduling, benefit checks, and cost callbacks, without replacing human roles.</p><p><strong>Key Takeaways:</strong></p><p>- AI voice agents are revolutionizing pre-arrival workflows—but success hinges on understanding your practice’s people, processes, and patient journey before implementing the tech.  </p><p>- Workflow is everything: AI should be strategically inserted into existing systems, not haphazardly overlaid. His case study reveals how mapping out SOPs and scripts upfront slashed onboarding time and costs.  </p><p>- Human-AI collaboration is key: One client retained staff for quality assurance and follow-up, proving AI works best when complementing—not eliminating—human touchpoints. <br> <br>- The patient experience gap: With healthcare admin satisfaction at historic lows, Jerry argues AI voice agents can reduce friction (like phone trees and portals) while building trust.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>RIZING TIDE… A HUGE solution to the HIRING problems in PHYSICAL THERAPY</title>
      <itunes:episode>133</itunes:episode>
      <podcast:episode>133</podcast:episode>
      <itunes:title>RIZING TIDE… A HUGE solution to the HIRING problems in PHYSICAL THERAPY</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/eb930532</link>
      <description>
        <![CDATA[<p>In this episode of <strong><em>What’s Best For The Patient Is Best For Business</em></strong>, Jerry sits down with Dr. Valerie Rucker-Bussie, Community Development Officer for Rizing Tide, and Dr. Heidi Jannenga, Founder of Rizing Tide, to discuss how their nonprofit is addressing the critical shortage of physical therapists while improving diversity and representation in the profession.</p><p>Rizing Tide provides scholarships, mentorship, and career development opportunities for first- and second-year DPT students from underrepresented backgrounds, helping to build a more inclusive and culturally competent workforce. Heidi shares the inspiration behind the organization—rooted in her own journey with WebPT—and Valerie highlights how their Employer Connect Program bridges the gap between students and future employers, creating a pipeline of talent for clinics nationwide.</p><p><strong>Key Takeaways:</strong></p><p>• <em>Solving the PT Shortage</em> – Rizing Tide is tackling the industry’s workforce crisis by supporting students who might otherwise drop out due to financial barriers.</p><p>• <em>The Power of Representation</em> – Research shows better patient outcomes when providers reflect the communities they serve—Rizing Tide is making that a reality.</p><p>• <em>Community &amp; Mentorship</em> – Beyond scholarships, the organization fosters a PT Pod community where students access mentorship, networking, and career opportunities.</p><p>•<em> Employer Benefits</em> – Clinics partnering with Rizing Tide gain early access to top-tier talent, reducing recruitment challenges and improving workforce diversity.</p><p>• <em>The Business Case for DEI</em> – Diversity isn’t just ethical—it’s good for business, expanding patient access and driving long-term growth.</p><p>Tune in to hear how Rizing Tide is shaping the future of PT one scholar at a time.</p><p>Learn more at Rizing-Tide.com</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of <strong><em>What’s Best For The Patient Is Best For Business</em></strong>, Jerry sits down with Dr. Valerie Rucker-Bussie, Community Development Officer for Rizing Tide, and Dr. Heidi Jannenga, Founder of Rizing Tide, to discuss how their nonprofit is addressing the critical shortage of physical therapists while improving diversity and representation in the profession.</p><p>Rizing Tide provides scholarships, mentorship, and career development opportunities for first- and second-year DPT students from underrepresented backgrounds, helping to build a more inclusive and culturally competent workforce. Heidi shares the inspiration behind the organization—rooted in her own journey with WebPT—and Valerie highlights how their Employer Connect Program bridges the gap between students and future employers, creating a pipeline of talent for clinics nationwide.</p><p><strong>Key Takeaways:</strong></p><p>• <em>Solving the PT Shortage</em> – Rizing Tide is tackling the industry’s workforce crisis by supporting students who might otherwise drop out due to financial barriers.</p><p>• <em>The Power of Representation</em> – Research shows better patient outcomes when providers reflect the communities they serve—Rizing Tide is making that a reality.</p><p>• <em>Community &amp; Mentorship</em> – Beyond scholarships, the organization fosters a PT Pod community where students access mentorship, networking, and career opportunities.</p><p>•<em> Employer Benefits</em> – Clinics partnering with Rizing Tide gain early access to top-tier talent, reducing recruitment challenges and improving workforce diversity.</p><p>• <em>The Business Case for DEI</em> – Diversity isn’t just ethical—it’s good for business, expanding patient access and driving long-term growth.</p><p>Tune in to hear how Rizing Tide is shaping the future of PT one scholar at a time.</p><p>Learn more at Rizing-Tide.com</p>]]>
      </content:encoded>
      <pubDate>Tue, 10 Jun 2025 15:15:18 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/eb930532/d43cd76e.mp3" length="95374928" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/GnLTxLAmjjinE0yHT5XLQOHRp1b4XMIKzUKHPwOvFiU/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yOWNj/MmZlMmIyMjc4Zjc0/NDllYjZhMWZhMjcx/NjI3My5wbmc.jpg"/>
      <itunes:duration>2944</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of <strong><em>What’s Best For The Patient Is Best For Business</em></strong>, Jerry sits down with Dr. Valerie Rucker-Bussie, Community Development Officer for Rizing Tide, and Dr. Heidi Jannenga, Founder of Rizing Tide, to discuss how their nonprofit is addressing the critical shortage of physical therapists while improving diversity and representation in the profession.</p><p>Rizing Tide provides scholarships, mentorship, and career development opportunities for first- and second-year DPT students from underrepresented backgrounds, helping to build a more inclusive and culturally competent workforce. Heidi shares the inspiration behind the organization—rooted in her own journey with WebPT—and Valerie highlights how their Employer Connect Program bridges the gap between students and future employers, creating a pipeline of talent for clinics nationwide.</p><p><strong>Key Takeaways:</strong></p><p>• <em>Solving the PT Shortage</em> – Rizing Tide is tackling the industry’s workforce crisis by supporting students who might otherwise drop out due to financial barriers.</p><p>• <em>The Power of Representation</em> – Research shows better patient outcomes when providers reflect the communities they serve—Rizing Tide is making that a reality.</p><p>• <em>Community &amp; Mentorship</em> – Beyond scholarships, the organization fosters a PT Pod community where students access mentorship, networking, and career opportunities.</p><p>•<em> Employer Benefits</em> – Clinics partnering with Rizing Tide gain early access to top-tier talent, reducing recruitment challenges and improving workforce diversity.</p><p>• <em>The Business Case for DEI</em> – Diversity isn’t just ethical—it’s good for business, expanding patient access and driving long-term growth.</p><p>Tune in to hear how Rizing Tide is shaping the future of PT one scholar at a time.</p><p>Learn more at Rizing-Tide.com</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Shortcut to Better Sales Calls… QUALIFY Your Leads First!! Interview Pt. 3 of 3 with Eddie Ernst</title>
      <itunes:episode>132</itunes:episode>
      <podcast:episode>132</podcast:episode>
      <itunes:title>The Shortcut to Better Sales Calls… QUALIFY Your Leads First!! Interview Pt. 3 of 3 with Eddie Ernst</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/b2025065</link>
      <description>
        <![CDATA[<p>In Part 3 of 3 of this sales-focused series on What's Best For The Patient Is Best For Business, Jerry is joined once again by Eddie Ernst to dive deep into the critical mindset shift needed for successful sales in healthcare—prioritizing arrivals over just filling schedules.</p><p>Jerry and Eddie discuss the importance of qualifying leads effectively, ensuring that the right patients (or clients) are the ones booking appointments—those who will arrive, pay, and stay committed to their care. They break down key strategies for detaching from the outcome while staying fully engaged in the process, emphasizing that sales isn’t about manipulation but about helping people make informed decisions that align with their needs.</p><p><strong>Key Takeaways:</strong></p><p>• Qualifying Leads Matters – Not every inquiry is a good fit. Learn how to ask the right questions upfront to determine if a potential patient is ready, willing, and able to commit.</p><p>• Detach from the Outcome – Focus on the process, not just the sale. This mindset allows you to serve better without emotional burnout.</p><p>• Mindset Over Money – If someone isn’t ready to invest in their health (financially or mentally), no amount of persuasion will change that—and that’s okay.</p><p>• Acknowledge, Respond, and Close that Door – Handle objections (like cost or insurance) by acknowledging concerns, providing value, and steering the conversation back to the patient’s needs.</p><p>• The Meaning of Patient-Centered Care – If the priority of your calls is getting patients scheduled instead of determining what value you can provide them, you shouldn’t be calling your business “patient-centered.”</p><p>Tune in to this no-nonsense conversation that will challenge how you think about sales in healthcare—whether you're a PT, clinic owner, or sales professional. If you’ve ever struggled with no-shows, cancellations, or low conversion rates, this episode is a must-listen.</p><p>Listen now and learn how to stop chasing appointments and start securing committed patients!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In Part 3 of 3 of this sales-focused series on What's Best For The Patient Is Best For Business, Jerry is joined once again by Eddie Ernst to dive deep into the critical mindset shift needed for successful sales in healthcare—prioritizing arrivals over just filling schedules.</p><p>Jerry and Eddie discuss the importance of qualifying leads effectively, ensuring that the right patients (or clients) are the ones booking appointments—those who will arrive, pay, and stay committed to their care. They break down key strategies for detaching from the outcome while staying fully engaged in the process, emphasizing that sales isn’t about manipulation but about helping people make informed decisions that align with their needs.</p><p><strong>Key Takeaways:</strong></p><p>• Qualifying Leads Matters – Not every inquiry is a good fit. Learn how to ask the right questions upfront to determine if a potential patient is ready, willing, and able to commit.</p><p>• Detach from the Outcome – Focus on the process, not just the sale. This mindset allows you to serve better without emotional burnout.</p><p>• Mindset Over Money – If someone isn’t ready to invest in their health (financially or mentally), no amount of persuasion will change that—and that’s okay.</p><p>• Acknowledge, Respond, and Close that Door – Handle objections (like cost or insurance) by acknowledging concerns, providing value, and steering the conversation back to the patient’s needs.</p><p>• The Meaning of Patient-Centered Care – If the priority of your calls is getting patients scheduled instead of determining what value you can provide them, you shouldn’t be calling your business “patient-centered.”</p><p>Tune in to this no-nonsense conversation that will challenge how you think about sales in healthcare—whether you're a PT, clinic owner, or sales professional. If you’ve ever struggled with no-shows, cancellations, or low conversion rates, this episode is a must-listen.</p><p>Listen now and learn how to stop chasing appointments and start securing committed patients!</p>]]>
      </content:encoded>
      <pubDate>Tue, 03 Jun 2025 06:00:00 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/b2025065/e5d62eaa.mp3" length="90767724" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/8jGGyuXkPg5KN2Pz4Fx0r3gFyNtw0toy590UWO5zak0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zNTVh/YTkwMjUzNzk5Mjhi/YTk2NTE4MDk5YzRj/ZWQ2NS5wbmc.jpg"/>
      <itunes:duration>2787</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In Part 3 of 3 of this sales-focused series on What's Best For The Patient Is Best For Business, Jerry is joined once again by Eddie Ernst to dive deep into the critical mindset shift needed for successful sales in healthcare—prioritizing arrivals over just filling schedules.</p><p>Jerry and Eddie discuss the importance of qualifying leads effectively, ensuring that the right patients (or clients) are the ones booking appointments—those who will arrive, pay, and stay committed to their care. They break down key strategies for detaching from the outcome while staying fully engaged in the process, emphasizing that sales isn’t about manipulation but about helping people make informed decisions that align with their needs.</p><p><strong>Key Takeaways:</strong></p><p>• Qualifying Leads Matters – Not every inquiry is a good fit. Learn how to ask the right questions upfront to determine if a potential patient is ready, willing, and able to commit.</p><p>• Detach from the Outcome – Focus on the process, not just the sale. This mindset allows you to serve better without emotional burnout.</p><p>• Mindset Over Money – If someone isn’t ready to invest in their health (financially or mentally), no amount of persuasion will change that—and that’s okay.</p><p>• Acknowledge, Respond, and Close that Door – Handle objections (like cost or insurance) by acknowledging concerns, providing value, and steering the conversation back to the patient’s needs.</p><p>• The Meaning of Patient-Centered Care – If the priority of your calls is getting patients scheduled instead of determining what value you can provide them, you shouldn’t be calling your business “patient-centered.”</p><p>Tune in to this no-nonsense conversation that will challenge how you think about sales in healthcare—whether you're a PT, clinic owner, or sales professional. If you’ve ever struggled with no-shows, cancellations, or low conversion rates, this episode is a must-listen.</p><p>Listen now and learn how to stop chasing appointments and start securing committed patients!</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Stop Overselling! Talk Less… CLOSE MORE!! Interview Pt. 2 of 3 With Eddie Ernst</title>
      <itunes:episode>131</itunes:episode>
      <podcast:episode>131</podcast:episode>
      <itunes:title>Stop Overselling! Talk Less… CLOSE MORE!! Interview Pt. 2 of 3 With Eddie Ernst</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/d90bf45e</link>
      <description>
        <![CDATA[<p>In Part 2 of 3 of this sales-focused series, Jerry is joined again by sales expert Eddie Ernst for a deep dive into refining the sales process. Eddie shares insights from his latest sales training approach, emphasizing the importance of direct questioning, maintaining control of conversations, and avoiding the pitfalls of "word vomit" that create uncertainty.</p><p><strong>Key Takeaways:</strong></p><p>• Better Questions = Better Results: Eddie explains how shifting to a more direct, authority-driven approach—forcing prospects to sell themselves on why they need help—leads to stronger buy-in and filters out uncommitted leads.</p><p>• Avoiding Overselling: Jerry and Eddie discuss how untrained salespeople often talk past the close, creating confusion rather than clarity. The solution? Ask targeted questions, listen actively, and shut up after asking.</p><p>• Controlling the Conversation: Learn why "earning the right to interrupt" is critical—and how letting prospects ramble unchecked can derail a sale.</p><p>• Detaching from the Outcome: Eddie reveals why you "can’t want it more than the prospect" and how to spot when someone isn’t truly ready to commit.</p><p>• Healthcare Parallels: From physical therapy to biz ops, the duo breaks down why foundational sales principles (like triaging leads upfront) prevent no-shows, cancellations, and burnout.</p><p>Tune in for actionable strategies to tighten your sales process, eliminate wishy-washy prospects, and drive meaningful conversions—without manipulation. And stay tuned for Part 3, where Jerry and Eddie role-play these tactics live!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In Part 2 of 3 of this sales-focused series, Jerry is joined again by sales expert Eddie Ernst for a deep dive into refining the sales process. Eddie shares insights from his latest sales training approach, emphasizing the importance of direct questioning, maintaining control of conversations, and avoiding the pitfalls of "word vomit" that create uncertainty.</p><p><strong>Key Takeaways:</strong></p><p>• Better Questions = Better Results: Eddie explains how shifting to a more direct, authority-driven approach—forcing prospects to sell themselves on why they need help—leads to stronger buy-in and filters out uncommitted leads.</p><p>• Avoiding Overselling: Jerry and Eddie discuss how untrained salespeople often talk past the close, creating confusion rather than clarity. The solution? Ask targeted questions, listen actively, and shut up after asking.</p><p>• Controlling the Conversation: Learn why "earning the right to interrupt" is critical—and how letting prospects ramble unchecked can derail a sale.</p><p>• Detaching from the Outcome: Eddie reveals why you "can’t want it more than the prospect" and how to spot when someone isn’t truly ready to commit.</p><p>• Healthcare Parallels: From physical therapy to biz ops, the duo breaks down why foundational sales principles (like triaging leads upfront) prevent no-shows, cancellations, and burnout.</p><p>Tune in for actionable strategies to tighten your sales process, eliminate wishy-washy prospects, and drive meaningful conversions—without manipulation. And stay tuned for Part 3, where Jerry and Eddie role-play these tactics live!</p>]]>
      </content:encoded>
      <pubDate>Tue, 27 May 2025 06:30:00 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/d90bf45e/5db4b588.mp3" length="92588156" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/T4SmPr3J5Ob4QKxk4gYu9AGBMVnyGIJFfGVktn7Ts2U/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jZTZh/MWRmMjY1MjYyOTA3/MDgyNTFiZDFmYzdl/YWNmNC5wbmc.jpg"/>
      <itunes:duration>2850</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In Part 2 of 3 of this sales-focused series, Jerry is joined again by sales expert Eddie Ernst for a deep dive into refining the sales process. Eddie shares insights from his latest sales training approach, emphasizing the importance of direct questioning, maintaining control of conversations, and avoiding the pitfalls of "word vomit" that create uncertainty.</p><p><strong>Key Takeaways:</strong></p><p>• Better Questions = Better Results: Eddie explains how shifting to a more direct, authority-driven approach—forcing prospects to sell themselves on why they need help—leads to stronger buy-in and filters out uncommitted leads.</p><p>• Avoiding Overselling: Jerry and Eddie discuss how untrained salespeople often talk past the close, creating confusion rather than clarity. The solution? Ask targeted questions, listen actively, and shut up after asking.</p><p>• Controlling the Conversation: Learn why "earning the right to interrupt" is critical—and how letting prospects ramble unchecked can derail a sale.</p><p>• Detaching from the Outcome: Eddie reveals why you "can’t want it more than the prospect" and how to spot when someone isn’t truly ready to commit.</p><p>• Healthcare Parallels: From physical therapy to biz ops, the duo breaks down why foundational sales principles (like triaging leads upfront) prevent no-shows, cancellations, and burnout.</p><p>Tune in for actionable strategies to tighten your sales process, eliminate wishy-washy prospects, and drive meaningful conversions—without manipulation. And stay tuned for Part 3, where Jerry and Eddie role-play these tactics live!</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Stop Selling Outcomes… Do THIS Instead! Interview Part 1 of 3 With Eddie Ernst</title>
      <itunes:episode>130</itunes:episode>
      <podcast:episode>130</podcast:episode>
      <itunes:title>Stop Selling Outcomes… Do THIS Instead! Interview Part 1 of 3 With Eddie Ernst</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c13050f4-2f1a-42ec-ba4c-a95dabbf3492</guid>
      <link>https://share.transistor.fm/s/09a7cfad</link>
      <description>
        <![CDATA[<p>In this episode of <strong><em>What’s Best For The Patient Is Best For Business</em></strong>, host Jerry Durham sits down with Eddie Ernst, a former PTA turned high-ticket sales expert, for the first installment of a three-part series on sales in healthcare and beyond. Eddie shares his journey from clinical burnout to learning the art of inbound sales, offering valuable insights for clinic owners, front desk teams, and anyone looking to improve their sales process.</p><p><strong>Key Takeaways:</strong></p><p>• The Power of Inbound Leads: Eddie and Jerry discuss why inbound leads—people who raise their hand for help—are the gold standard for sales and how to maximize these opportunities.</p><p>• Bridging (and Building) the Gap: Learn why simply selling the destination isn’t enough—you must paint a clear picture of the journey, making the gap between where the prospect is and where they want to be undeniable.</p><p>• Emotion Over Logic: Discover how to dig deeper than surface-level answers to uncover the real motivations behind a prospect’s needs, tying their pain points to emotional outcomes.</p><p>• Why Expertise Matters: Eddie breaks down how to position yourself as the expert they need—not just another commodity—by guiding prospects to their own conclusions.</p><p>• The Cost of Overselling: Jerry and Eddie highlight the dangers of talking too much on sales calls and how it can derail even the most promising leads.</p><p>Whether you're in healthcare, fitness, or any service-based industry, this episode is packed with actionable strategies to transform your sales approach—without feeling sleazy. Tune in for Part 1 of this eye-opening series and stay tuned for the next episode, where Jerry and Eddie dive into a live role-play to put these principles into practice!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of <strong><em>What’s Best For The Patient Is Best For Business</em></strong>, host Jerry Durham sits down with Eddie Ernst, a former PTA turned high-ticket sales expert, for the first installment of a three-part series on sales in healthcare and beyond. Eddie shares his journey from clinical burnout to learning the art of inbound sales, offering valuable insights for clinic owners, front desk teams, and anyone looking to improve their sales process.</p><p><strong>Key Takeaways:</strong></p><p>• The Power of Inbound Leads: Eddie and Jerry discuss why inbound leads—people who raise their hand for help—are the gold standard for sales and how to maximize these opportunities.</p><p>• Bridging (and Building) the Gap: Learn why simply selling the destination isn’t enough—you must paint a clear picture of the journey, making the gap between where the prospect is and where they want to be undeniable.</p><p>• Emotion Over Logic: Discover how to dig deeper than surface-level answers to uncover the real motivations behind a prospect’s needs, tying their pain points to emotional outcomes.</p><p>• Why Expertise Matters: Eddie breaks down how to position yourself as the expert they need—not just another commodity—by guiding prospects to their own conclusions.</p><p>• The Cost of Overselling: Jerry and Eddie highlight the dangers of talking too much on sales calls and how it can derail even the most promising leads.</p><p>Whether you're in healthcare, fitness, or any service-based industry, this episode is packed with actionable strategies to transform your sales approach—without feeling sleazy. Tune in for Part 1 of this eye-opening series and stay tuned for the next episode, where Jerry and Eddie dive into a live role-play to put these principles into practice!</p>]]>
      </content:encoded>
      <pubDate>Thu, 22 May 2025 14:19:36 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/09a7cfad/357f7360.mp3" length="98122805" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/NuBo7IUclQO1XKDLILHQDJxQN3n4hm2iBw5bWdfhPsU/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85ZmJh/YTkyMGRmNjhkMDI3/MTY2NmYwNTcxNTRh/YTFjYS5wbmc.jpg"/>
      <itunes:duration>3032</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of <strong><em>What’s Best For The Patient Is Best For Business</em></strong>, host Jerry Durham sits down with Eddie Ernst, a former PTA turned high-ticket sales expert, for the first installment of a three-part series on sales in healthcare and beyond. Eddie shares his journey from clinical burnout to learning the art of inbound sales, offering valuable insights for clinic owners, front desk teams, and anyone looking to improve their sales process.</p><p><strong>Key Takeaways:</strong></p><p>• The Power of Inbound Leads: Eddie and Jerry discuss why inbound leads—people who raise their hand for help—are the gold standard for sales and how to maximize these opportunities.</p><p>• Bridging (and Building) the Gap: Learn why simply selling the destination isn’t enough—you must paint a clear picture of the journey, making the gap between where the prospect is and where they want to be undeniable.</p><p>• Emotion Over Logic: Discover how to dig deeper than surface-level answers to uncover the real motivations behind a prospect’s needs, tying their pain points to emotional outcomes.</p><p>• Why Expertise Matters: Eddie breaks down how to position yourself as the expert they need—not just another commodity—by guiding prospects to their own conclusions.</p><p>• The Cost of Overselling: Jerry and Eddie highlight the dangers of talking too much on sales calls and how it can derail even the most promising leads.</p><p>Whether you're in healthcare, fitness, or any service-based industry, this episode is packed with actionable strategies to transform your sales approach—without feeling sleazy. Tune in for Part 1 of this eye-opening series and stay tuned for the next episode, where Jerry and Eddie dive into a live role-play to put these principles into practice!</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The $1 TRILLION OPPORTUNITY GAP in Women’s Health… And What To Do About It! Interview with Rebeca Segraves, DPT</title>
      <itunes:episode>129</itunes:episode>
      <podcast:episode>129</podcast:episode>
      <itunes:title>The $1 TRILLION OPPORTUNITY GAP in Women’s Health… And What To Do About It! Interview with Rebeca Segraves, DPT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">14915b43-3f8b-4d23-9a09-7cc878e026fd</guid>
      <link>https://share.transistor.fm/s/83a92a91</link>
      <description>
        <![CDATA[<p>In this powerful episode of What’s Best For The Patient Is Best For Business, host Jerry Durham sits down with Dr. Rebeca Segraves, DPT, co-founder of Enhanced Recovery After Delivery, to discuss the untapped potential in women’s health and how shifting the model of care can create a massive impact.</p><p>Dr. Segraves shares her journey from working in oncology and post-surgical rehab to revolutionizing maternal health by advocating for early intervention physical therapy after C-sections and other pelvic surgeries. She breaks down how her work has not only improved patient outcomes but also saved hospitals hundreds of thousands of dollars, proving that patient-centered care is also financially sustainable. </p><p><strong>The conversation dives into:</strong></p><p>• The $1 trillion opportunity gap in women’s health — and why the current system fails to address it.<br>• How orthopedic and sports medicine models can (and should) be applied to women’s health — including prehab, early intervention, and lifelong care.<br>• The power of storytelling and media — why documenting patient experiences and provider success is a key in changing healthcare.<br>• Why "pro bono" care isn’t always the answer — and how to create equitable systems that respect both patients and practitioners.<br>• The importance of personal transformation — Dr. Seagraves reveals how she turned rejection from her own mentors into a tipping point for systemic change.</p><p>Tune in for an inspiring discussion on breaking barriers, redefining value in healthcare, and why the future of physical therapy demands bold, patient-first thinking.</p><p>Listen now and rethink what’s possible in your practice.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this powerful episode of What’s Best For The Patient Is Best For Business, host Jerry Durham sits down with Dr. Rebeca Segraves, DPT, co-founder of Enhanced Recovery After Delivery, to discuss the untapped potential in women’s health and how shifting the model of care can create a massive impact.</p><p>Dr. Segraves shares her journey from working in oncology and post-surgical rehab to revolutionizing maternal health by advocating for early intervention physical therapy after C-sections and other pelvic surgeries. She breaks down how her work has not only improved patient outcomes but also saved hospitals hundreds of thousands of dollars, proving that patient-centered care is also financially sustainable. </p><p><strong>The conversation dives into:</strong></p><p>• The $1 trillion opportunity gap in women’s health — and why the current system fails to address it.<br>• How orthopedic and sports medicine models can (and should) be applied to women’s health — including prehab, early intervention, and lifelong care.<br>• The power of storytelling and media — why documenting patient experiences and provider success is a key in changing healthcare.<br>• Why "pro bono" care isn’t always the answer — and how to create equitable systems that respect both patients and practitioners.<br>• The importance of personal transformation — Dr. Seagraves reveals how she turned rejection from her own mentors into a tipping point for systemic change.</p><p>Tune in for an inspiring discussion on breaking barriers, redefining value in healthcare, and why the future of physical therapy demands bold, patient-first thinking.</p><p>Listen now and rethink what’s possible in your practice.</p>]]>
      </content:encoded>
      <pubDate>Tue, 13 May 2025 14:30:49 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/83a92a91/735233b8.mp3" length="101210596" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/INgieD9OxUZv_Da9irSq2B67xx5giD7fE9LTzhfhJ2Y/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMTg5/NjRkNzg2YTUzOWRk/NzZlMTdiNjdlMDc2/ZWJjZC5wbmc.jpg"/>
      <itunes:duration>3117</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this powerful episode of What’s Best For The Patient Is Best For Business, host Jerry Durham sits down with Dr. Rebeca Segraves, DPT, co-founder of Enhanced Recovery After Delivery, to discuss the untapped potential in women’s health and how shifting the model of care can create a massive impact.</p><p>Dr. Segraves shares her journey from working in oncology and post-surgical rehab to revolutionizing maternal health by advocating for early intervention physical therapy after C-sections and other pelvic surgeries. She breaks down how her work has not only improved patient outcomes but also saved hospitals hundreds of thousands of dollars, proving that patient-centered care is also financially sustainable. </p><p><strong>The conversation dives into:</strong></p><p>• The $1 trillion opportunity gap in women’s health — and why the current system fails to address it.<br>• How orthopedic and sports medicine models can (and should) be applied to women’s health — including prehab, early intervention, and lifelong care.<br>• The power of storytelling and media — why documenting patient experiences and provider success is a key in changing healthcare.<br>• Why "pro bono" care isn’t always the answer — and how to create equitable systems that respect both patients and practitioners.<br>• The importance of personal transformation — Dr. Seagraves reveals how she turned rejection from her own mentors into a tipping point for systemic change.</p><p>Tune in for an inspiring discussion on breaking barriers, redefining value in healthcare, and why the future of physical therapy demands bold, patient-first thinking.</p><p>Listen now and rethink what’s possible in your practice.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Meet a PT Working in the FUTURE! YOU NEED THIS INFO! Interview with Angela Diaz, PT, TailorCare</title>
      <itunes:episode>128</itunes:episode>
      <podcast:episode>128</podcast:episode>
      <itunes:title>Meet a PT Working in the FUTURE! YOU NEED THIS INFO! Interview with Angela Diaz, PT, TailorCare</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">05a99af8-94c4-44d2-97a2-1fd43e1dfe7d</guid>
      <link>https://www.stratapt.com/article/meet-a-pt-working-in-the-future-you-need-this-info-interview-with-angela-diaz-dpt-tailorcare</link>
      <description>
        <![CDATA[<p>In this episode of What's Best For The Patient Is Best For Business, Jerry sits down with Angela Diaz, PT, Vice President of Market Development for TailorCare, to explore the future of physical therapy in a value-based healthcare system. With decades of experience as a clinician, practice owner, and healthcare executive, Angela shares her insights on why PTs must lead—or risk being left behind—in the shift toward patient-centered, outcomes-driven care.</p><p><strong>Key Takeaways:</strong></p><p>-  <em>Value-Based Care Is Here</em> – Physical therapists must transition from fee-for-service models to payment structures that reward high-quality outcomes, cost efficiency, and patient satisfaction.</p><p>-  <em>Data Is Non-Negotiable</em> – PTs need to track pain, functional outcomes, and patient satisfaction to prove their value. Angela emphasizes: "If you can’t measure it, you can’t improve it—or get paid for it."</p><p>- <em> The Power of Shared Decision-Making</em> – Angela shares a case study of a knee pain patient who avoided surgery through tailored PT and lifestyle changes—highlighting how aligning care with patient goals improves outcomes and reduces costs.</p><p>-  <em>PTs as First-Line Providers</em> – In TailorCare’s model, PTs triage musculoskeletal cases, collaborating with PCPs, orthopedists, and behavioral health to streamline care and prevent unnecessary procedures.</p><p>-  <em>Future-Proof Your Practice</em> – Angela outlines four trends reshaping PT: hybrid care (telehealth + in-person), integrated care teams, AI/wearables for outcomes tracking, and patient choice driving reimbursement.</p><p>-  <em>"Step Up or Get Left Behind"</em> – Angela’s rallying cry: PTs have a unique role in prevention, recovery, and wellness—but must advocate for their place at the table in policy and payment reform.</p><p>Whether you’re a clinician, practice owner, or healthcare leader, this episode is a masterclass in positioning physical therapy as the cornerstone of value-based MSK care. Tune in and rethink what’s possible for your practice and your patients.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of What's Best For The Patient Is Best For Business, Jerry sits down with Angela Diaz, PT, Vice President of Market Development for TailorCare, to explore the future of physical therapy in a value-based healthcare system. With decades of experience as a clinician, practice owner, and healthcare executive, Angela shares her insights on why PTs must lead—or risk being left behind—in the shift toward patient-centered, outcomes-driven care.</p><p><strong>Key Takeaways:</strong></p><p>-  <em>Value-Based Care Is Here</em> – Physical therapists must transition from fee-for-service models to payment structures that reward high-quality outcomes, cost efficiency, and patient satisfaction.</p><p>-  <em>Data Is Non-Negotiable</em> – PTs need to track pain, functional outcomes, and patient satisfaction to prove their value. Angela emphasizes: "If you can’t measure it, you can’t improve it—or get paid for it."</p><p>- <em> The Power of Shared Decision-Making</em> – Angela shares a case study of a knee pain patient who avoided surgery through tailored PT and lifestyle changes—highlighting how aligning care with patient goals improves outcomes and reduces costs.</p><p>-  <em>PTs as First-Line Providers</em> – In TailorCare’s model, PTs triage musculoskeletal cases, collaborating with PCPs, orthopedists, and behavioral health to streamline care and prevent unnecessary procedures.</p><p>-  <em>Future-Proof Your Practice</em> – Angela outlines four trends reshaping PT: hybrid care (telehealth + in-person), integrated care teams, AI/wearables for outcomes tracking, and patient choice driving reimbursement.</p><p>-  <em>"Step Up or Get Left Behind"</em> – Angela’s rallying cry: PTs have a unique role in prevention, recovery, and wellness—but must advocate for their place at the table in policy and payment reform.</p><p>Whether you’re a clinician, practice owner, or healthcare leader, this episode is a masterclass in positioning physical therapy as the cornerstone of value-based MSK care. Tune in and rethink what’s possible for your practice and your patients.</p>]]>
      </content:encoded>
      <pubDate>Tue, 06 May 2025 16:00:49 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/424e1f04/b1c3d89b.mp3" length="138633132" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/xzxhtwROdapHaUssrhtHA7DhaUGZWQcdnTC1B6jUHts/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lYTIy/NTkyMGIxMTBjYTRk/MTQ5OTE3YjRkNDYz/NjdlNi5wbmc.jpg"/>
      <itunes:duration>4292</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of What's Best For The Patient Is Best For Business, Jerry sits down with Angela Diaz, PT, Vice President of Market Development for TailorCare, to explore the future of physical therapy in a value-based healthcare system. With decades of experience as a clinician, practice owner, and healthcare executive, Angela shares her insights on why PTs must lead—or risk being left behind—in the shift toward patient-centered, outcomes-driven care.</p><p><strong>Key Takeaways:</strong></p><p>-  <em>Value-Based Care Is Here</em> – Physical therapists must transition from fee-for-service models to payment structures that reward high-quality outcomes, cost efficiency, and patient satisfaction.</p><p>-  <em>Data Is Non-Negotiable</em> – PTs need to track pain, functional outcomes, and patient satisfaction to prove their value. Angela emphasizes: "If you can’t measure it, you can’t improve it—or get paid for it."</p><p>- <em> The Power of Shared Decision-Making</em> – Angela shares a case study of a knee pain patient who avoided surgery through tailored PT and lifestyle changes—highlighting how aligning care with patient goals improves outcomes and reduces costs.</p><p>-  <em>PTs as First-Line Providers</em> – In TailorCare’s model, PTs triage musculoskeletal cases, collaborating with PCPs, orthopedists, and behavioral health to streamline care and prevent unnecessary procedures.</p><p>-  <em>Future-Proof Your Practice</em> – Angela outlines four trends reshaping PT: hybrid care (telehealth + in-person), integrated care teams, AI/wearables for outcomes tracking, and patient choice driving reimbursement.</p><p>-  <em>"Step Up or Get Left Behind"</em> – Angela’s rallying cry: PTs have a unique role in prevention, recovery, and wellness—but must advocate for their place at the table in policy and payment reform.</p><p>Whether you’re a clinician, practice owner, or healthcare leader, this episode is a masterclass in positioning physical therapy as the cornerstone of value-based MSK care. Tune in and rethink what’s possible for your practice and your patients.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>NEED-TO-KNOW Lessons For Starting a Practice… A BUSINESS MASTERCLASS! Interview With Lizzie Bellinger, DPT, Founder of Alliance Physical Therapy</title>
      <itunes:episode>127</itunes:episode>
      <podcast:episode>127</podcast:episode>
      <itunes:title>NEED-TO-KNOW Lessons For Starting a Practice… A BUSINESS MASTERCLASS! Interview With Lizzie Bellinger, DPT, Founder of Alliance Physical Therapy</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/d55cd9ea</link>
      <description>
        <![CDATA[<p>In this episode of <em>What’s Best For The Patient Is Best For Business,</em> host Jerry sits down with Dr. Lizzie Bellinger, DPT and Founder of Alliance Physical Therapy, to explore her inspiring journey from clinician to entrepreneur.</p><p>Two years into running her thriving practice in Baltimore, Maryland, Dr. Bellinger shares how personal loss and a deep commitment to inclusive care led her to create a clinic specifically serving the LGBTQIA+ community. From selecting the right EMR to designing an affirming patient experience, she reveals how clarity of mission shaped every decision—and ultimately fueled her rapid success.</p><p><strong>Key Takeaways:</strong></p><p>- <em>Why niche focus drives growth</em> – How identifying an underserved community led to strong demand and a 93% first-visit arrival rate.</p><p>- <em>Building a culture-first practice</em> – The intentional choices behind everything from intake forms to front-desk interactions.</p><p>- <em>Productivity vs. arrivals</em> – Why Dr. Bellinger ditched traditional "productivity" metrics in favor of measuring real patient engagement.</p><p>- <em>The power of waitlists (and when they’re a red flag)</em> – How staffing and systems impact access to care.</p><p>- <em>Lessons from early stumbles</em> – Medicare site visits, construction delays, and the moment she refused to accept her clinic keys.</p><p>Whether you’re a practice owner or simply passionate about patient-centered care, this episode is a masterclass in aligning business strategy with values. Tune in for an authentic conversation about resilience, representation, and redefining success in healthcare.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of <em>What’s Best For The Patient Is Best For Business,</em> host Jerry sits down with Dr. Lizzie Bellinger, DPT and Founder of Alliance Physical Therapy, to explore her inspiring journey from clinician to entrepreneur.</p><p>Two years into running her thriving practice in Baltimore, Maryland, Dr. Bellinger shares how personal loss and a deep commitment to inclusive care led her to create a clinic specifically serving the LGBTQIA+ community. From selecting the right EMR to designing an affirming patient experience, she reveals how clarity of mission shaped every decision—and ultimately fueled her rapid success.</p><p><strong>Key Takeaways:</strong></p><p>- <em>Why niche focus drives growth</em> – How identifying an underserved community led to strong demand and a 93% first-visit arrival rate.</p><p>- <em>Building a culture-first practice</em> – The intentional choices behind everything from intake forms to front-desk interactions.</p><p>- <em>Productivity vs. arrivals</em> – Why Dr. Bellinger ditched traditional "productivity" metrics in favor of measuring real patient engagement.</p><p>- <em>The power of waitlists (and when they’re a red flag)</em> – How staffing and systems impact access to care.</p><p>- <em>Lessons from early stumbles</em> – Medicare site visits, construction delays, and the moment she refused to accept her clinic keys.</p><p>Whether you’re a practice owner or simply passionate about patient-centered care, this episode is a masterclass in aligning business strategy with values. Tune in for an authentic conversation about resilience, representation, and redefining success in healthcare.</p>]]>
      </content:encoded>
      <pubDate>Tue, 29 Apr 2025 15:08:39 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/d55cd9ea/2997e909.mp3" length="122549913" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/-WiPAvbR8LGG98qqDNwKpoROlk1gdesOFInZqMH1BoE/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMmUw/NDRkZGZlMzNkNzJh/YzcxMzk5NTA0OWJm/NGVlYS5wbmc.jpg"/>
      <itunes:duration>3785</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of <em>What’s Best For The Patient Is Best For Business,</em> host Jerry sits down with Dr. Lizzie Bellinger, DPT and Founder of Alliance Physical Therapy, to explore her inspiring journey from clinician to entrepreneur.</p><p>Two years into running her thriving practice in Baltimore, Maryland, Dr. Bellinger shares how personal loss and a deep commitment to inclusive care led her to create a clinic specifically serving the LGBTQIA+ community. From selecting the right EMR to designing an affirming patient experience, she reveals how clarity of mission shaped every decision—and ultimately fueled her rapid success.</p><p><strong>Key Takeaways:</strong></p><p>- <em>Why niche focus drives growth</em> – How identifying an underserved community led to strong demand and a 93% first-visit arrival rate.</p><p>- <em>Building a culture-first practice</em> – The intentional choices behind everything from intake forms to front-desk interactions.</p><p>- <em>Productivity vs. arrivals</em> – Why Dr. Bellinger ditched traditional "productivity" metrics in favor of measuring real patient engagement.</p><p>- <em>The power of waitlists (and when they’re a red flag)</em> – How staffing and systems impact access to care.</p><p>- <em>Lessons from early stumbles</em> – Medicare site visits, construction delays, and the moment she refused to accept her clinic keys.</p><p>Whether you’re a practice owner or simply passionate about patient-centered care, this episode is a masterclass in aligning business strategy with values. Tune in for an authentic conversation about resilience, representation, and redefining success in healthcare.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Mobile PT Success… Meeting Loyal Patients WHERE THEY ARE! Interview With Dionne Middlebrooks, DPT, Founder of Reign PT &amp; Wellness</title>
      <itunes:episode>126</itunes:episode>
      <podcast:episode>126</podcast:episode>
      <itunes:title>Mobile PT Success… Meeting Loyal Patients WHERE THEY ARE! Interview With Dionne Middlebrooks, DPT, Founder of Reign PT &amp; Wellness</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8b315315-3547-4cc9-96e1-8047cecf36cb</guid>
      <link>https://share.transistor.fm/s/e6d8a3dc</link>
      <description>
        <![CDATA[<p>In this episode of What’s Best For The Patient Is Best For Business, Jerry sits down with Dr. Dionne Middlebrooks, DPT and Founder of Reign Physical Therapy &amp; Wellness, a mobile-based practice in Stockbridge, GA. Dr. Middlebrooks shares her inspiring journey from burnout in a traditional clinic setting to building a thriving business that prioritizes patient-centered care, flexibility, and community impact.</p><p><strong>Key Takeaways:</strong></p><p>- <em>From Burnout to Empowerment:</em> Dionne opens up about leaving a high-volume clinic where she saw 30+ patients a day, struggling to balance work and family life. Her decision to start a mobile practice allowed her to reclaim her time, provide better care, and be more present for her family—all while homeschooling her three children!<br>- <em>The Power of Time Blocking:</em> Learn how Dionne manages her busy schedule as a mom, wife, and business owner by meticulously time-blocking her days—a strategy that ensures productivity and prevents overwhelm.<br>- <em>Mobile PT &amp; Meeting Patients Where They Are:</em> Dionne’s mobile practice eliminates barriers for busy patients, offering personalized care in the comfort of their homes. She discusses why this model fosters deeper trust and compliance compared to traditional clinic settings.<br>- <em>Collaborative Care &amp; Women’s Health:</em> Reign PT goes beyond physical therapy, partnering with nutritionists, mental health specialists, and other providers to address root causes of health issues—especially in underserved areas like women’s health.<br>- <em>Redefining “Discharge”:</em> Dionne challenges the notion of discharging patients, emphasizing lifelong relationships and “tune-ups” to maintain optimal health over time.<br>- <em>Advice for Clinicians &amp; Entrepreneurs:</em> Dionne shares hard-won lessons on growth, staying true to your mission, and the importance of saying “I don’t know” to build trust and foster collaboration.</p><p>Whether you’re a healthcare provider, entrepreneur, or someone navigating work-life balance, this episode is packed with actionable insights on building a purpose-driven business that serves both patients and your personal well-being.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of What’s Best For The Patient Is Best For Business, Jerry sits down with Dr. Dionne Middlebrooks, DPT and Founder of Reign Physical Therapy &amp; Wellness, a mobile-based practice in Stockbridge, GA. Dr. Middlebrooks shares her inspiring journey from burnout in a traditional clinic setting to building a thriving business that prioritizes patient-centered care, flexibility, and community impact.</p><p><strong>Key Takeaways:</strong></p><p>- <em>From Burnout to Empowerment:</em> Dionne opens up about leaving a high-volume clinic where she saw 30+ patients a day, struggling to balance work and family life. Her decision to start a mobile practice allowed her to reclaim her time, provide better care, and be more present for her family—all while homeschooling her three children!<br>- <em>The Power of Time Blocking:</em> Learn how Dionne manages her busy schedule as a mom, wife, and business owner by meticulously time-blocking her days—a strategy that ensures productivity and prevents overwhelm.<br>- <em>Mobile PT &amp; Meeting Patients Where They Are:</em> Dionne’s mobile practice eliminates barriers for busy patients, offering personalized care in the comfort of their homes. She discusses why this model fosters deeper trust and compliance compared to traditional clinic settings.<br>- <em>Collaborative Care &amp; Women’s Health:</em> Reign PT goes beyond physical therapy, partnering with nutritionists, mental health specialists, and other providers to address root causes of health issues—especially in underserved areas like women’s health.<br>- <em>Redefining “Discharge”:</em> Dionne challenges the notion of discharging patients, emphasizing lifelong relationships and “tune-ups” to maintain optimal health over time.<br>- <em>Advice for Clinicians &amp; Entrepreneurs:</em> Dionne shares hard-won lessons on growth, staying true to your mission, and the importance of saying “I don’t know” to build trust and foster collaboration.</p><p>Whether you’re a healthcare provider, entrepreneur, or someone navigating work-life balance, this episode is packed with actionable insights on building a purpose-driven business that serves both patients and your personal well-being.</p>]]>
      </content:encoded>
      <pubDate>Tue, 22 Apr 2025 14:43:18 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/e6d8a3dc/05e5d471.mp3" length="92401336" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/8BGhOdt6rY3Vv3PVSazA4ESMSFZU7Bg25spLH5aoZaY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82ZTY3/N2UwYzBhMjgyM2Ji/NDdlZjZjNTg4NjU2/NmZkZS5wbmc.jpg"/>
      <itunes:duration>2851</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of What’s Best For The Patient Is Best For Business, Jerry sits down with Dr. Dionne Middlebrooks, DPT and Founder of Reign Physical Therapy &amp; Wellness, a mobile-based practice in Stockbridge, GA. Dr. Middlebrooks shares her inspiring journey from burnout in a traditional clinic setting to building a thriving business that prioritizes patient-centered care, flexibility, and community impact.</p><p><strong>Key Takeaways:</strong></p><p>- <em>From Burnout to Empowerment:</em> Dionne opens up about leaving a high-volume clinic where she saw 30+ patients a day, struggling to balance work and family life. Her decision to start a mobile practice allowed her to reclaim her time, provide better care, and be more present for her family—all while homeschooling her three children!<br>- <em>The Power of Time Blocking:</em> Learn how Dionne manages her busy schedule as a mom, wife, and business owner by meticulously time-blocking her days—a strategy that ensures productivity and prevents overwhelm.<br>- <em>Mobile PT &amp; Meeting Patients Where They Are:</em> Dionne’s mobile practice eliminates barriers for busy patients, offering personalized care in the comfort of their homes. She discusses why this model fosters deeper trust and compliance compared to traditional clinic settings.<br>- <em>Collaborative Care &amp; Women’s Health:</em> Reign PT goes beyond physical therapy, partnering with nutritionists, mental health specialists, and other providers to address root causes of health issues—especially in underserved areas like women’s health.<br>- <em>Redefining “Discharge”:</em> Dionne challenges the notion of discharging patients, emphasizing lifelong relationships and “tune-ups” to maintain optimal health over time.<br>- <em>Advice for Clinicians &amp; Entrepreneurs:</em> Dionne shares hard-won lessons on growth, staying true to your mission, and the importance of saying “I don’t know” to build trust and foster collaboration.</p><p>Whether you’re a healthcare provider, entrepreneur, or someone navigating work-life balance, this episode is packed with actionable insights on building a purpose-driven business that serves both patients and your personal well-being.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>It’s Not Just Bridging the Gap... It’s STRENGTHENING THE CONTINUUM! Interview with John Delucchi, DPT, CEO &amp; Co-Founder of COACH!</title>
      <itunes:episode>125</itunes:episode>
      <podcast:episode>125</podcast:episode>
      <itunes:title>It’s Not Just Bridging the Gap... It’s STRENGTHENING THE CONTINUUM! Interview with John Delucchi, DPT, CEO &amp; Co-Founder of COACH!</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c8c9c7ea-82e6-42a2-809a-48fa5664acce</guid>
      <link>https://share.transistor.fm/s/368c5ec3</link>
      <description>
        <![CDATA[<p>In this episode of “What’s Best For The Patient Is Best For Business”, Jerry Durham sits down with John Delucchi, DPT, CEO &amp; Co-founder of COACH!, to discuss how his innovative company is transforming musculoskeletal care by bridging the gap between rehab and long-term fitness.</p><p>John shares insights into COACH!, an online platform connecting patients with expert-level coaches (PTs, strength coaches, chiropractors, and athletic trainers) to continue their recovery journey after formal rehab ends. He also dives into his collaboration with Brett Miller, MD, founder of the HURT! App, a musculoskeletal triage system that fast-tracks patients to the right care—saving time, money, and frustration.  </p><p><strong>Key Takeaways:<br></strong><br><em>- Breaking Down Silos:</em> COACH! strengthens the continuum of care by integrating PT, fitness, and performance—ensuring patients don’t fall through the cracks after discharge.  <br><em>- The HURT! App:</em> A free, nationwide triage tool connecting patients with 2,000+ orthopedic professionals to avoid unnecessary ER visits and delays in care.  <br><em>- Virtual Coaching:</em> COACH! provides scalable, on-demand programming for post-rehab patients (e.g., ACL recoveries, total knees) to bridge the gap to full activity.  <br><em>- Collaboration &gt; Competition:</em> John emphasizes leveraging multidisciplinary expertise instead of PTs trying to "do it all"—highlighting the future of integrated healthcare.  <br><em>- Access &amp; Accountability:</em> Both platforms prioritize “right person, right place, right time” care while holding providers to high standards through feedback loops.  </p><p>Tune in to learn how these models are disrupting outdated systems—and why collaboration, not silos, is the key to better patient outcomes and business growth.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of “What’s Best For The Patient Is Best For Business”, Jerry Durham sits down with John Delucchi, DPT, CEO &amp; Co-founder of COACH!, to discuss how his innovative company is transforming musculoskeletal care by bridging the gap between rehab and long-term fitness.</p><p>John shares insights into COACH!, an online platform connecting patients with expert-level coaches (PTs, strength coaches, chiropractors, and athletic trainers) to continue their recovery journey after formal rehab ends. He also dives into his collaboration with Brett Miller, MD, founder of the HURT! App, a musculoskeletal triage system that fast-tracks patients to the right care—saving time, money, and frustration.  </p><p><strong>Key Takeaways:<br></strong><br><em>- Breaking Down Silos:</em> COACH! strengthens the continuum of care by integrating PT, fitness, and performance—ensuring patients don’t fall through the cracks after discharge.  <br><em>- The HURT! App:</em> A free, nationwide triage tool connecting patients with 2,000+ orthopedic professionals to avoid unnecessary ER visits and delays in care.  <br><em>- Virtual Coaching:</em> COACH! provides scalable, on-demand programming for post-rehab patients (e.g., ACL recoveries, total knees) to bridge the gap to full activity.  <br><em>- Collaboration &gt; Competition:</em> John emphasizes leveraging multidisciplinary expertise instead of PTs trying to "do it all"—highlighting the future of integrated healthcare.  <br><em>- Access &amp; Accountability:</em> Both platforms prioritize “right person, right place, right time” care while holding providers to high standards through feedback loops.  </p><p>Tune in to learn how these models are disrupting outdated systems—and why collaboration, not silos, is the key to better patient outcomes and business growth.</p>]]>
      </content:encoded>
      <pubDate>Tue, 15 Apr 2025 17:08:50 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/368c5ec3/af648b21.mp3" length="59356160" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/Tog97-ltq1yLq6VEAstOWvtFVhOBzT1SXQ60FsvFMRs/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kZDE0/NGMxMDY3NDA5MGZk/NDg1MDFiMjYwYjZi/NmRjNC5wbmc.jpg"/>
      <itunes:duration>1829</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of “What’s Best For The Patient Is Best For Business”, Jerry Durham sits down with John Delucchi, DPT, CEO &amp; Co-founder of COACH!, to discuss how his innovative company is transforming musculoskeletal care by bridging the gap between rehab and long-term fitness.</p><p>John shares insights into COACH!, an online platform connecting patients with expert-level coaches (PTs, strength coaches, chiropractors, and athletic trainers) to continue their recovery journey after formal rehab ends. He also dives into his collaboration with Brett Miller, MD, founder of the HURT! App, a musculoskeletal triage system that fast-tracks patients to the right care—saving time, money, and frustration.  </p><p><strong>Key Takeaways:<br></strong><br><em>- Breaking Down Silos:</em> COACH! strengthens the continuum of care by integrating PT, fitness, and performance—ensuring patients don’t fall through the cracks after discharge.  <br><em>- The HURT! App:</em> A free, nationwide triage tool connecting patients with 2,000+ orthopedic professionals to avoid unnecessary ER visits and delays in care.  <br><em>- Virtual Coaching:</em> COACH! provides scalable, on-demand programming for post-rehab patients (e.g., ACL recoveries, total knees) to bridge the gap to full activity.  <br><em>- Collaboration &gt; Competition:</em> John emphasizes leveraging multidisciplinary expertise instead of PTs trying to "do it all"—highlighting the future of integrated healthcare.  <br><em>- Access &amp; Accountability:</em> Both platforms prioritize “right person, right place, right time” care while holding providers to high standards through feedback loops.  </p><p>Tune in to learn how these models are disrupting outdated systems—and why collaboration, not silos, is the key to better patient outcomes and business growth.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Let’s Connect the Front Desk Work with the Providers: PATIENT SUCCESS Interview with Mark Kargela, DPT</title>
      <itunes:episode>124</itunes:episode>
      <podcast:episode>124</podcast:episode>
      <itunes:title>Let’s Connect the Front Desk Work with the Providers: PATIENT SUCCESS Interview with Mark Kargela, DPT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/59d06205</link>
      <description>
        <![CDATA[<p>In this insightful episode of What’s Best For The Patient Is Best For Business, Jerry sits down with Dr. Mark Kargela, DPT—a seasoned physical therapist, educator, and thought leader in patient-centered care. Mark shares his transformative journey from a manual therapy-focused clinician to embracing a biopsychosocial approach that prioritizes the whole patient—not just their symptoms.</p><p>Jerry and Mark dive deep into the critical connection between clinical expertise and front-desk operations, exploring how seamless communication and intentional processes can elevate patient outcomes while reducing provider burnout. They discuss the power of active listening, setting realistic expectations, and leveraging teamwork to create a frictionless patient experience.</p><p><strong>Key Takeaways:</strong></p><p>- <em>The Shift from Fixing to Understanding</em> – Mark reflects on his transition from a "fix-it" mindset to embracing pain science and the biopsychosocial model, emphasizing the importance of addressing patients' emotional, social, and environmental factors.</p><p>- <em>The Front Desk’s Role in Patient Success</em> – Discover why the front desk is the linchpin of a thriving practice—setting the tone, gathering crucial patient insights, and ensuring providers walk into each session prepared.</p><p>- <em>Listening Over Treating</em> – Learn why spending more time on the subjective exam leads to better clinical outcomes than rushing into interventions.</p><p>-<em> Team-Based Care for Better Outcomes</em> – How breaking down silos between clinicians and administrative staff fosters trust, reduces no-shows, and improves patient retention.</p><p>-<em> The Power of Sales in Healthcare</em> – Why PTs should embrace ethical sales tactics to better communicate their value and align patient expectations from the first interaction.</p><p>Tune in for a dynamic conversation filled with actionable insights on creating a clinic culture where what’s best for the patient truly drives business success.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this insightful episode of What’s Best For The Patient Is Best For Business, Jerry sits down with Dr. Mark Kargela, DPT—a seasoned physical therapist, educator, and thought leader in patient-centered care. Mark shares his transformative journey from a manual therapy-focused clinician to embracing a biopsychosocial approach that prioritizes the whole patient—not just their symptoms.</p><p>Jerry and Mark dive deep into the critical connection between clinical expertise and front-desk operations, exploring how seamless communication and intentional processes can elevate patient outcomes while reducing provider burnout. They discuss the power of active listening, setting realistic expectations, and leveraging teamwork to create a frictionless patient experience.</p><p><strong>Key Takeaways:</strong></p><p>- <em>The Shift from Fixing to Understanding</em> – Mark reflects on his transition from a "fix-it" mindset to embracing pain science and the biopsychosocial model, emphasizing the importance of addressing patients' emotional, social, and environmental factors.</p><p>- <em>The Front Desk’s Role in Patient Success</em> – Discover why the front desk is the linchpin of a thriving practice—setting the tone, gathering crucial patient insights, and ensuring providers walk into each session prepared.</p><p>- <em>Listening Over Treating</em> – Learn why spending more time on the subjective exam leads to better clinical outcomes than rushing into interventions.</p><p>-<em> Team-Based Care for Better Outcomes</em> – How breaking down silos between clinicians and administrative staff fosters trust, reduces no-shows, and improves patient retention.</p><p>-<em> The Power of Sales in Healthcare</em> – Why PTs should embrace ethical sales tactics to better communicate their value and align patient expectations from the first interaction.</p><p>Tune in for a dynamic conversation filled with actionable insights on creating a clinic culture where what’s best for the patient truly drives business success.</p>]]>
      </content:encoded>
      <pubDate>Tue, 08 Apr 2025 14:55:21 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/59d06205/e90b891e.mp3" length="140143168" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/skYBC68WIxvAjIaZRVFmfSgKNOaMkagEADsvpbeWotE/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85NTk1/ZTllZmMyNDU3NzBj/ODU2ZmRhZmFhYjcz/NzY2Zi5wbmc.jpg"/>
      <itunes:duration>4309</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this insightful episode of What’s Best For The Patient Is Best For Business, Jerry sits down with Dr. Mark Kargela, DPT—a seasoned physical therapist, educator, and thought leader in patient-centered care. Mark shares his transformative journey from a manual therapy-focused clinician to embracing a biopsychosocial approach that prioritizes the whole patient—not just their symptoms.</p><p>Jerry and Mark dive deep into the critical connection between clinical expertise and front-desk operations, exploring how seamless communication and intentional processes can elevate patient outcomes while reducing provider burnout. They discuss the power of active listening, setting realistic expectations, and leveraging teamwork to create a frictionless patient experience.</p><p><strong>Key Takeaways:</strong></p><p>- <em>The Shift from Fixing to Understanding</em> – Mark reflects on his transition from a "fix-it" mindset to embracing pain science and the biopsychosocial model, emphasizing the importance of addressing patients' emotional, social, and environmental factors.</p><p>- <em>The Front Desk’s Role in Patient Success</em> – Discover why the front desk is the linchpin of a thriving practice—setting the tone, gathering crucial patient insights, and ensuring providers walk into each session prepared.</p><p>- <em>Listening Over Treating</em> – Learn why spending more time on the subjective exam leads to better clinical outcomes than rushing into interventions.</p><p>-<em> Team-Based Care for Better Outcomes</em> – How breaking down silos between clinicians and administrative staff fosters trust, reduces no-shows, and improves patient retention.</p><p>-<em> The Power of Sales in Healthcare</em> – Why PTs should embrace ethical sales tactics to better communicate their value and align patient expectations from the first interaction.</p><p>Tune in for a dynamic conversation filled with actionable insights on creating a clinic culture where what’s best for the patient truly drives business success.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>100% ARRIVAL RATE, no reschedules, no waitlist, no cancel fees! Interview with Elliot Cleveland, DPT, Founder, The Movement Doctors</title>
      <itunes:episode>123</itunes:episode>
      <podcast:episode>123</podcast:episode>
      <itunes:title>100% ARRIVAL RATE, no reschedules, no waitlist, no cancel fees! Interview with Elliot Cleveland, DPT, Founder, The Movement Doctors</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/098f877e</link>
      <description>
        <![CDATA[<p>In this episode of What’s Best For The Patient Is Best For Business, Jerry chats with Elliot Cleveland, DPT, founder of Marching Health and co-founder of The Movement Doctors. Elliot shares his journey from PT school to building two thriving businesses with a focus on high patient arrival rates.</p><p><strong>Key Takeaways:</strong></p><p>-<em> Value First, Always</em> – Elliot reveals how leading with value—not price or insurance—ensures patients show up, stay engaged, and get results.</p><p>- <em>The Power of Process Over Product</em> – Learn why successful sales and patient retention come from a repeatable system, not just clinical expertise.</p><p>- <em>Speak Your Patient’s Language</em> – Discover how shifting your messaging to resonate with your ideal patient (or band director!) builds trust and drives conversions.</p><p>- <em>Why Arrival &gt; Scheduling </em>– Elliot breaks down how his clinics achieve 100% arrival rates (even during holiday weeks) by setting clear expectations upfront.</p><p>- <em>The 80/20 Rule in Practice</em> – Find out how focusing on the right 20% of efforts (and patients) can maximize revenue and minimize headaches.</p><p>Whether you're a PT, business owner, or just love a good underdog story (Elliot was bottom of his PT class but now runs multiple successful ventures), this episode is packed with actionable insights.</p><p>Listen now and rethink how you attract, convert, and retain patients—because what’s best for them is best for your business.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of What’s Best For The Patient Is Best For Business, Jerry chats with Elliot Cleveland, DPT, founder of Marching Health and co-founder of The Movement Doctors. Elliot shares his journey from PT school to building two thriving businesses with a focus on high patient arrival rates.</p><p><strong>Key Takeaways:</strong></p><p>-<em> Value First, Always</em> – Elliot reveals how leading with value—not price or insurance—ensures patients show up, stay engaged, and get results.</p><p>- <em>The Power of Process Over Product</em> – Learn why successful sales and patient retention come from a repeatable system, not just clinical expertise.</p><p>- <em>Speak Your Patient’s Language</em> – Discover how shifting your messaging to resonate with your ideal patient (or band director!) builds trust and drives conversions.</p><p>- <em>Why Arrival &gt; Scheduling </em>– Elliot breaks down how his clinics achieve 100% arrival rates (even during holiday weeks) by setting clear expectations upfront.</p><p>- <em>The 80/20 Rule in Practice</em> – Find out how focusing on the right 20% of efforts (and patients) can maximize revenue and minimize headaches.</p><p>Whether you're a PT, business owner, or just love a good underdog story (Elliot was bottom of his PT class but now runs multiple successful ventures), this episode is packed with actionable insights.</p><p>Listen now and rethink how you attract, convert, and retain patients—because what’s best for them is best for your business.</p>]]>
      </content:encoded>
      <pubDate>Tue, 01 Apr 2025 15:18:35 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/098f877e/2e47b156.mp3" length="154410450" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/0ksagi7Z35sofIIOkq-d56KMrnBtQS-J0YilyaWgdVg/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85ZTVh/NGQzZWFmNDI2MWY1/Y2RiOWJhNzQ1YWM3/OWYyMS5wbmc.jpg"/>
      <itunes:duration>4766</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of What’s Best For The Patient Is Best For Business, Jerry chats with Elliot Cleveland, DPT, founder of Marching Health and co-founder of The Movement Doctors. Elliot shares his journey from PT school to building two thriving businesses with a focus on high patient arrival rates.</p><p><strong>Key Takeaways:</strong></p><p>-<em> Value First, Always</em> – Elliot reveals how leading with value—not price or insurance—ensures patients show up, stay engaged, and get results.</p><p>- <em>The Power of Process Over Product</em> – Learn why successful sales and patient retention come from a repeatable system, not just clinical expertise.</p><p>- <em>Speak Your Patient’s Language</em> – Discover how shifting your messaging to resonate with your ideal patient (or band director!) builds trust and drives conversions.</p><p>- <em>Why Arrival &gt; Scheduling </em>– Elliot breaks down how his clinics achieve 100% arrival rates (even during holiday weeks) by setting clear expectations upfront.</p><p>- <em>The 80/20 Rule in Practice</em> – Find out how focusing on the right 20% of efforts (and patients) can maximize revenue and minimize headaches.</p><p>Whether you're a PT, business owner, or just love a good underdog story (Elliot was bottom of his PT class but now runs multiple successful ventures), this episode is packed with actionable insights.</p><p>Listen now and rethink how you attract, convert, and retain patients—because what’s best for them is best for your business.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Your Finances In Your Practice… SHOULD LEAD THE WAY!! Interview with Keith Campagna, Chief Growth Officer, Accounted4</title>
      <itunes:episode>122</itunes:episode>
      <podcast:episode>122</podcast:episode>
      <itunes:title>Your Finances In Your Practice… SHOULD LEAD THE WAY!! Interview with Keith Campagna, Chief Growth Officer, Accounted4</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/e8036389</link>
      <description>
        <![CDATA[<p>In Episode 115 of <em>What’s Best For The Patient Is Best For Business,</em> Jerry sits down with Keith Campagna, Chief Growth Officer at Accounted4, a company dedicated to helping healthcare practice owners gain financial clarity and confidence through data-driven insights.</p><p>Many private practice owners struggle with making proactive financial decisions, often relying on outdated, rearview-mirror accounting that focuses solely on past performance and taxes. Keith explains how Accounted4 shifts this mindset by providing real-time cash flow analysis, forward-looking projections, and strategic financial guidance—essentially acting as a GPS for your business finances rather than a rearview mirror.</p><p><strong>Key Takeaways:</strong></p><p>- <em>Financial clarity = Mental clarity</em> – Understanding your numbers reduces stress and empowers better decision-making.</p><p>- <em>Stop "managing by the checkbook"</em> – Learn how to use financial data to lead your business, not just react to it.</p><p>- <em>Recruitment &amp; culture benefit from financial transparency</em> – Attract top talent by showcasing clear growth pathways tied to measurable results.</p><p>- <em>Current-state assessment is critical</em> – Before planning for the future, you need to know where your practice stands today.</p><p>- <em>Numbers drive culture, strategy, and scalability</em> – Whether it’s tax planning, owner compensation, or expansion, data should guide your path forward.</p><p>If you’re ready to turn your financial data into a strategic asset, visit accounted4llc.com to schedule a free QuickBooks assessment and start steering your practice toward success.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In Episode 115 of <em>What’s Best For The Patient Is Best For Business,</em> Jerry sits down with Keith Campagna, Chief Growth Officer at Accounted4, a company dedicated to helping healthcare practice owners gain financial clarity and confidence through data-driven insights.</p><p>Many private practice owners struggle with making proactive financial decisions, often relying on outdated, rearview-mirror accounting that focuses solely on past performance and taxes. Keith explains how Accounted4 shifts this mindset by providing real-time cash flow analysis, forward-looking projections, and strategic financial guidance—essentially acting as a GPS for your business finances rather than a rearview mirror.</p><p><strong>Key Takeaways:</strong></p><p>- <em>Financial clarity = Mental clarity</em> – Understanding your numbers reduces stress and empowers better decision-making.</p><p>- <em>Stop "managing by the checkbook"</em> – Learn how to use financial data to lead your business, not just react to it.</p><p>- <em>Recruitment &amp; culture benefit from financial transparency</em> – Attract top talent by showcasing clear growth pathways tied to measurable results.</p><p>- <em>Current-state assessment is critical</em> – Before planning for the future, you need to know where your practice stands today.</p><p>- <em>Numbers drive culture, strategy, and scalability</em> – Whether it’s tax planning, owner compensation, or expansion, data should guide your path forward.</p><p>If you’re ready to turn your financial data into a strategic asset, visit accounted4llc.com to schedule a free QuickBooks assessment and start steering your practice toward success.</p>]]>
      </content:encoded>
      <pubDate>Tue, 25 Mar 2025 13:43:49 -0100</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/e8036389/6e352b8e.mp3" length="54519619" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/T2d2lRux7hXAxqxhhC6EcbJPKNJCxqBzPJm9HzIICPM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84OWY0/MjhkMGRkNTJlMTIy/ZmJiNTg2ZWQxODJk/N2JiNy5wbmc.jpg"/>
      <itunes:duration>1682</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In Episode 115 of <em>What’s Best For The Patient Is Best For Business,</em> Jerry sits down with Keith Campagna, Chief Growth Officer at Accounted4, a company dedicated to helping healthcare practice owners gain financial clarity and confidence through data-driven insights.</p><p>Many private practice owners struggle with making proactive financial decisions, often relying on outdated, rearview-mirror accounting that focuses solely on past performance and taxes. Keith explains how Accounted4 shifts this mindset by providing real-time cash flow analysis, forward-looking projections, and strategic financial guidance—essentially acting as a GPS for your business finances rather than a rearview mirror.</p><p><strong>Key Takeaways:</strong></p><p>- <em>Financial clarity = Mental clarity</em> – Understanding your numbers reduces stress and empowers better decision-making.</p><p>- <em>Stop "managing by the checkbook"</em> – Learn how to use financial data to lead your business, not just react to it.</p><p>- <em>Recruitment &amp; culture benefit from financial transparency</em> – Attract top talent by showcasing clear growth pathways tied to measurable results.</p><p>- <em>Current-state assessment is critical</em> – Before planning for the future, you need to know where your practice stands today.</p><p>- <em>Numbers drive culture, strategy, and scalability</em> – Whether it’s tax planning, owner compensation, or expansion, data should guide your path forward.</p><p>If you’re ready to turn your financial data into a strategic asset, visit accounted4llc.com to schedule a free QuickBooks assessment and start steering your practice toward success.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>LET'S TALK SELLING, again, IN PHYSICAL THERAPY… my happy place! (part II) Interview with Biagio Mazza, DPT (and great sales guy)</title>
      <itunes:episode>121</itunes:episode>
      <podcast:episode>121</podcast:episode>
      <itunes:title>LET'S TALK SELLING, again, IN PHYSICAL THERAPY… my happy place! (part II) Interview with Biagio Mazza, DPT (and great sales guy)</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/cab4c221</link>
      <description>
        <![CDATA[<p>In this episode of What’s Best For The Patient Is Best For Business, Jerry continues his insightful conversation with physical therapist and sales expert Biagio Mazza in Part 2 of their discussion. Building on the foundation laid in Part 1, Biagio dives deeper into the art and science of sales, drawing striking parallels between the skills required in physical therapy and those needed to excel in sales. Whether you're a PT looking to improve patient outcomes or a business professional aiming to refine your sales strategy, this episode is packed with actionable insights.</p><p><strong>Key Takeaways:</strong></p><p><em>1. Sales and PT Are Both an Art Based in Science:</em> Biagio explains how both fields require a blend of technical knowledge and interpersonal skills, emphasizing the importance of adapting to individual needs rather than relying on rigid techniques.</p><p><em>2. The Importance of Systems:</em> Learn why having a structured sales process—similar to a PT treatment plan—is crucial for success. Biagio outlines his seven-step sales system, from building rapport to closing the deal.</p><p><em>3. Emotional Decision-Making:</em> Discover why 95-100% of decisions are emotionally driven and how to identify and address the emotional "pain points" of your clients or patients.</p><p><em>4. The Power of Bonding and Rapport:</em> Biagio shares practical tips for establishing trust and connection, whether you're in a clinical setting or a sales meeting.</p><p><em>5. Practice Makes Proficient:</em> Just like mastering PT techniques, becoming skilled in sales requires consistent practice and refinement over time.</p><p>Tune in to hear Biagio break down his proven sales framework, complete with real-world examples and strategies you can apply immediately. Whether you're a PT, business owner, or sales professional, this episode will leave you with valuable tools to enhance your communication, build stronger relationships, and drive better results.<br>Listen now and take your skills to the next level!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of What’s Best For The Patient Is Best For Business, Jerry continues his insightful conversation with physical therapist and sales expert Biagio Mazza in Part 2 of their discussion. Building on the foundation laid in Part 1, Biagio dives deeper into the art and science of sales, drawing striking parallels between the skills required in physical therapy and those needed to excel in sales. Whether you're a PT looking to improve patient outcomes or a business professional aiming to refine your sales strategy, this episode is packed with actionable insights.</p><p><strong>Key Takeaways:</strong></p><p><em>1. Sales and PT Are Both an Art Based in Science:</em> Biagio explains how both fields require a blend of technical knowledge and interpersonal skills, emphasizing the importance of adapting to individual needs rather than relying on rigid techniques.</p><p><em>2. The Importance of Systems:</em> Learn why having a structured sales process—similar to a PT treatment plan—is crucial for success. Biagio outlines his seven-step sales system, from building rapport to closing the deal.</p><p><em>3. Emotional Decision-Making:</em> Discover why 95-100% of decisions are emotionally driven and how to identify and address the emotional "pain points" of your clients or patients.</p><p><em>4. The Power of Bonding and Rapport:</em> Biagio shares practical tips for establishing trust and connection, whether you're in a clinical setting or a sales meeting.</p><p><em>5. Practice Makes Proficient:</em> Just like mastering PT techniques, becoming skilled in sales requires consistent practice and refinement over time.</p><p>Tune in to hear Biagio break down his proven sales framework, complete with real-world examples and strategies you can apply immediately. Whether you're a PT, business owner, or sales professional, this episode will leave you with valuable tools to enhance your communication, build stronger relationships, and drive better results.<br>Listen now and take your skills to the next level!</p>]]>
      </content:encoded>
      <pubDate>Thu, 20 Mar 2025 16:28:03 -0100</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/cab4c221/604ed19a.mp3" length="117663569" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/LszrNJZVKshFqDrZnsaOcXwODhhgOo3UrobSQdk2IK8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xNDc4/NTE4MWYwN2FmYTcw/NWVjM2IwOTMzOGIw/ZjY5OS5wbmc.jpg"/>
      <itunes:duration>3602</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of What’s Best For The Patient Is Best For Business, Jerry continues his insightful conversation with physical therapist and sales expert Biagio Mazza in Part 2 of their discussion. Building on the foundation laid in Part 1, Biagio dives deeper into the art and science of sales, drawing striking parallels between the skills required in physical therapy and those needed to excel in sales. Whether you're a PT looking to improve patient outcomes or a business professional aiming to refine your sales strategy, this episode is packed with actionable insights.</p><p><strong>Key Takeaways:</strong></p><p><em>1. Sales and PT Are Both an Art Based in Science:</em> Biagio explains how both fields require a blend of technical knowledge and interpersonal skills, emphasizing the importance of adapting to individual needs rather than relying on rigid techniques.</p><p><em>2. The Importance of Systems:</em> Learn why having a structured sales process—similar to a PT treatment plan—is crucial for success. Biagio outlines his seven-step sales system, from building rapport to closing the deal.</p><p><em>3. Emotional Decision-Making:</em> Discover why 95-100% of decisions are emotionally driven and how to identify and address the emotional "pain points" of your clients or patients.</p><p><em>4. The Power of Bonding and Rapport:</em> Biagio shares practical tips for establishing trust and connection, whether you're in a clinical setting or a sales meeting.</p><p><em>5. Practice Makes Proficient:</em> Just like mastering PT techniques, becoming skilled in sales requires consistent practice and refinement over time.</p><p>Tune in to hear Biagio break down his proven sales framework, complete with real-world examples and strategies you can apply immediately. Whether you're a PT, business owner, or sales professional, this episode will leave you with valuable tools to enhance your communication, build stronger relationships, and drive better results.<br>Listen now and take your skills to the next level!</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>LET’S TALK SELLING IN PHYSICAL THERAPY… my happy place!  (Part I) Interview with Biagio Mazza, DPT (and great sales guy)</title>
      <itunes:episode>120</itunes:episode>
      <podcast:episode>120</podcast:episode>
      <itunes:title>LET’S TALK SELLING IN PHYSICAL THERAPY… my happy place!  (Part I) Interview with Biagio Mazza, DPT (and great sales guy)</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/4dddbddb</link>
      <description>
        <![CDATA[<p>In this episode of the podcast, Jerry sits down with Biagio Mazza, a seasoned physical therapist, business owner, and sales expert. With over two decades of experience in the physical therapy industry, Biagio shares his journey from starting his private practice in 2005 to founding *The PT Gold Mine*, a continuing education company focused on helping PTs master the business side of their practice.</p><p>Jerry and Biagio dive deep into the parallels between physical therapy and sales, emphasizing how both professions are an art grounded in science. They explore the importance of systems, structure, and the entrepreneurial mindset in building a successful practice. Biagio also opens up about the challenges he faced, including scaling his practice, navigating the complexities of insurance contracts, and learning to ask the right questions.<br><strong><br>Key Takeaways:</strong><br><em>1. The Art and Science of Sales and PT:</em> Both physical therapy and sales require a blend of technical knowledge and interpersonal skills. Success in either field depends on understanding the science behind the practice while mastering the art of communication and relationship-building.<br>   <br><em>2. The Power of Systems: </em>Whether it’s running a podcast or a PT practice, having a structured system is crucial for consistency and growth. Biagio and Jerry discuss how investing in the right guidance and tools can lead to significant ROI.</p><p><em>3. Knowing Your Numbers:</em> Understanding your financials and setting clear goals is essential for any business owner. Biagio stresses the importance of tracking key metrics to ensure profitability and sustainability.</p><p><em>4. The Value of Front Desk Staff:</em> Your front desk team is a critical asset. Empowering them to solve problems and contribute to decision-making can lead to better patient experiences and smoother operations.</p><p><em>5. The Importance of Target Markets:</em> Narrowing down your ideal client and referral sources can help you focus your marketing efforts and avoid wasting time and resources on unproductive leads.</p><p><em>6. Learning from Mistakes:</em> Both Jerry and Biagio reflect on the mistakes they made early in their careers and how those experiences shaped their approach to business and patient care. They emphasize the importance of sharing these lessons to help others avoid similar pitfalls.</p><p><em>7. The Role of Negotiation and Sales in PT:</em> Biagio shares insights from his course on negotiation and sales, highlighting how these skills are vital for PTs looking to grow their practices and improve patient outcomes.</p><p>Tune in for an engaging conversation filled with practical advice, personal anecdotes, and actionable strategies for PTs and business owners alike. Stay tuned for Part Two, where Jerry and Biagio continue to explore the intersection of physical therapy, sales, and entrepreneurship.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of the podcast, Jerry sits down with Biagio Mazza, a seasoned physical therapist, business owner, and sales expert. With over two decades of experience in the physical therapy industry, Biagio shares his journey from starting his private practice in 2005 to founding *The PT Gold Mine*, a continuing education company focused on helping PTs master the business side of their practice.</p><p>Jerry and Biagio dive deep into the parallels between physical therapy and sales, emphasizing how both professions are an art grounded in science. They explore the importance of systems, structure, and the entrepreneurial mindset in building a successful practice. Biagio also opens up about the challenges he faced, including scaling his practice, navigating the complexities of insurance contracts, and learning to ask the right questions.<br><strong><br>Key Takeaways:</strong><br><em>1. The Art and Science of Sales and PT:</em> Both physical therapy and sales require a blend of technical knowledge and interpersonal skills. Success in either field depends on understanding the science behind the practice while mastering the art of communication and relationship-building.<br>   <br><em>2. The Power of Systems: </em>Whether it’s running a podcast or a PT practice, having a structured system is crucial for consistency and growth. Biagio and Jerry discuss how investing in the right guidance and tools can lead to significant ROI.</p><p><em>3. Knowing Your Numbers:</em> Understanding your financials and setting clear goals is essential for any business owner. Biagio stresses the importance of tracking key metrics to ensure profitability and sustainability.</p><p><em>4. The Value of Front Desk Staff:</em> Your front desk team is a critical asset. Empowering them to solve problems and contribute to decision-making can lead to better patient experiences and smoother operations.</p><p><em>5. The Importance of Target Markets:</em> Narrowing down your ideal client and referral sources can help you focus your marketing efforts and avoid wasting time and resources on unproductive leads.</p><p><em>6. Learning from Mistakes:</em> Both Jerry and Biagio reflect on the mistakes they made early in their careers and how those experiences shaped their approach to business and patient care. They emphasize the importance of sharing these lessons to help others avoid similar pitfalls.</p><p><em>7. The Role of Negotiation and Sales in PT:</em> Biagio shares insights from his course on negotiation and sales, highlighting how these skills are vital for PTs looking to grow their practices and improve patient outcomes.</p><p>Tune in for an engaging conversation filled with practical advice, personal anecdotes, and actionable strategies for PTs and business owners alike. Stay tuned for Part Two, where Jerry and Biagio continue to explore the intersection of physical therapy, sales, and entrepreneurship.</p>]]>
      </content:encoded>
      <pubDate>Tue, 18 Mar 2025 16:41:53 -0100</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/4dddbddb/5a90cba0.mp3" length="103307592" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/N8L28n-5qQ7gedgeJIRqhH5JE_Q3NMdSiATIA2hozB8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xODE2/YWQ2Y2RlNTg0NTFm/Y2E3Yjk5OWFkOGRi/NzNjMS5wbmc.jpg"/>
      <itunes:duration>3166</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of the podcast, Jerry sits down with Biagio Mazza, a seasoned physical therapist, business owner, and sales expert. With over two decades of experience in the physical therapy industry, Biagio shares his journey from starting his private practice in 2005 to founding *The PT Gold Mine*, a continuing education company focused on helping PTs master the business side of their practice.</p><p>Jerry and Biagio dive deep into the parallels between physical therapy and sales, emphasizing how both professions are an art grounded in science. They explore the importance of systems, structure, and the entrepreneurial mindset in building a successful practice. Biagio also opens up about the challenges he faced, including scaling his practice, navigating the complexities of insurance contracts, and learning to ask the right questions.<br><strong><br>Key Takeaways:</strong><br><em>1. The Art and Science of Sales and PT:</em> Both physical therapy and sales require a blend of technical knowledge and interpersonal skills. Success in either field depends on understanding the science behind the practice while mastering the art of communication and relationship-building.<br>   <br><em>2. The Power of Systems: </em>Whether it’s running a podcast or a PT practice, having a structured system is crucial for consistency and growth. Biagio and Jerry discuss how investing in the right guidance and tools can lead to significant ROI.</p><p><em>3. Knowing Your Numbers:</em> Understanding your financials and setting clear goals is essential for any business owner. Biagio stresses the importance of tracking key metrics to ensure profitability and sustainability.</p><p><em>4. The Value of Front Desk Staff:</em> Your front desk team is a critical asset. Empowering them to solve problems and contribute to decision-making can lead to better patient experiences and smoother operations.</p><p><em>5. The Importance of Target Markets:</em> Narrowing down your ideal client and referral sources can help you focus your marketing efforts and avoid wasting time and resources on unproductive leads.</p><p><em>6. Learning from Mistakes:</em> Both Jerry and Biagio reflect on the mistakes they made early in their careers and how those experiences shaped their approach to business and patient care. They emphasize the importance of sharing these lessons to help others avoid similar pitfalls.</p><p><em>7. The Role of Negotiation and Sales in PT:</em> Biagio shares insights from his course on negotiation and sales, highlighting how these skills are vital for PTs looking to grow their practices and improve patient outcomes.</p><p>Tune in for an engaging conversation filled with practical advice, personal anecdotes, and actionable strategies for PTs and business owners alike. Stay tuned for Part Two, where Jerry and Biagio continue to explore the intersection of physical therapy, sales, and entrepreneurship.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>A Twitter post about WHAT'S BEST FOR PATIENTS leads to a podcast! Interview with Nick Hoopes, DPT</title>
      <itunes:episode>119</itunes:episode>
      <podcast:episode>119</podcast:episode>
      <itunes:title>A Twitter post about WHAT'S BEST FOR PATIENTS leads to a podcast! Interview with Nick Hoopes, DPT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4e0dd1da-b4ab-400b-81ee-681b73d0a4d3</guid>
      <link>https://share.transistor.fm/s/f295e86f</link>
      <description>
        <![CDATA[<p>In this episode, Jerry sits down with Dr. Nick Hoopes, a Doctor of Physical Therapy based in Ohio, for a deep dive into the art of patient care, communication, and the challenges of navigating biases in clinical practice. Nick shares his experiences and strategies for building trust, managing patient expectations, and fostering therapeutic alliances.</p><p><strong>Key Takeaways:</strong></p><p><em>1. Building Trust Through Communication:</em> Nick emphasizes the importance of listening to patients and understanding their perspectives, even when their beliefs may conflict with evidence-based practices. He shares how acknowledging a patient's experiences and beliefs can create a foundation for trust and collaboration.</p><p><em>2. Managing Expectations:</em> The conversation highlights the critical role of setting and managing patient expectations. Nick explains how aligning treatment plans with patient goals and being transparent about uncertainties can lead to better outcomes.</p><p><em>3. The Power of Therapeutic Alliance:</em> Both Jerry and Nick discuss the significance of building strong relationships with patients. Nick shares how investing in the personal side of care, rather than just the technical aspects, can lead to long-term success and patient loyalty.</p><p><em>4. Navigating Biases and Defensiveness:</em> Nick opens up about the challenges of addressing patient biases and defensiveness, especially when patients come in with preconceived notions about their conditions. He offers practical advice on how to approach these situations with humility and empathy.</p><p><em>5. Earning Every Visit:</em> The episode concludes with a discussion on the importance of earning each visit by continuously engaging with patients, asking better questions, and adapting treatment plans based on their feedback and progress.</p><p>Tune in to this episode for a thought-provoking conversation that will resonate with clinicians and anyone interested in the nuances of patient-centered care. Whether you're a seasoned physical therapist or just starting out, Nick's insights and Jerry's probing questions will leave you with valuable lessons to apply in your practice.</p><p>Listen now and discover how putting the patient first can transform your approach to healthcare.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, Jerry sits down with Dr. Nick Hoopes, a Doctor of Physical Therapy based in Ohio, for a deep dive into the art of patient care, communication, and the challenges of navigating biases in clinical practice. Nick shares his experiences and strategies for building trust, managing patient expectations, and fostering therapeutic alliances.</p><p><strong>Key Takeaways:</strong></p><p><em>1. Building Trust Through Communication:</em> Nick emphasizes the importance of listening to patients and understanding their perspectives, even when their beliefs may conflict with evidence-based practices. He shares how acknowledging a patient's experiences and beliefs can create a foundation for trust and collaboration.</p><p><em>2. Managing Expectations:</em> The conversation highlights the critical role of setting and managing patient expectations. Nick explains how aligning treatment plans with patient goals and being transparent about uncertainties can lead to better outcomes.</p><p><em>3. The Power of Therapeutic Alliance:</em> Both Jerry and Nick discuss the significance of building strong relationships with patients. Nick shares how investing in the personal side of care, rather than just the technical aspects, can lead to long-term success and patient loyalty.</p><p><em>4. Navigating Biases and Defensiveness:</em> Nick opens up about the challenges of addressing patient biases and defensiveness, especially when patients come in with preconceived notions about their conditions. He offers practical advice on how to approach these situations with humility and empathy.</p><p><em>5. Earning Every Visit:</em> The episode concludes with a discussion on the importance of earning each visit by continuously engaging with patients, asking better questions, and adapting treatment plans based on their feedback and progress.</p><p>Tune in to this episode for a thought-provoking conversation that will resonate with clinicians and anyone interested in the nuances of patient-centered care. Whether you're a seasoned physical therapist or just starting out, Nick's insights and Jerry's probing questions will leave you with valuable lessons to apply in your practice.</p><p>Listen now and discover how putting the patient first can transform your approach to healthcare.</p>]]>
      </content:encoded>
      <pubDate>Thu, 13 Mar 2025 16:14:58 -0100</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/f295e86f/2c66e401.mp3" length="85357923" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/XuJgzOVy1CWqoBhtR3JtKqu9TtoxP-8rcQf8zs9SOKU/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84NTBm/OGEzMTY1NWUyNzJj/YzFkNDU5ZTgyMWUx/MzczNi5wbmc.jpg"/>
      <itunes:duration>2620</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, Jerry sits down with Dr. Nick Hoopes, a Doctor of Physical Therapy based in Ohio, for a deep dive into the art of patient care, communication, and the challenges of navigating biases in clinical practice. Nick shares his experiences and strategies for building trust, managing patient expectations, and fostering therapeutic alliances.</p><p><strong>Key Takeaways:</strong></p><p><em>1. Building Trust Through Communication:</em> Nick emphasizes the importance of listening to patients and understanding their perspectives, even when their beliefs may conflict with evidence-based practices. He shares how acknowledging a patient's experiences and beliefs can create a foundation for trust and collaboration.</p><p><em>2. Managing Expectations:</em> The conversation highlights the critical role of setting and managing patient expectations. Nick explains how aligning treatment plans with patient goals and being transparent about uncertainties can lead to better outcomes.</p><p><em>3. The Power of Therapeutic Alliance:</em> Both Jerry and Nick discuss the significance of building strong relationships with patients. Nick shares how investing in the personal side of care, rather than just the technical aspects, can lead to long-term success and patient loyalty.</p><p><em>4. Navigating Biases and Defensiveness:</em> Nick opens up about the challenges of addressing patient biases and defensiveness, especially when patients come in with preconceived notions about their conditions. He offers practical advice on how to approach these situations with humility and empathy.</p><p><em>5. Earning Every Visit:</em> The episode concludes with a discussion on the importance of earning each visit by continuously engaging with patients, asking better questions, and adapting treatment plans based on their feedback and progress.</p><p>Tune in to this episode for a thought-provoking conversation that will resonate with clinicians and anyone interested in the nuances of patient-centered care. Whether you're a seasoned physical therapist or just starting out, Nick's insights and Jerry's probing questions will leave you with valuable lessons to apply in your practice.</p><p>Listen now and discover how putting the patient first can transform your approach to healthcare.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The people DOING THE WORK!! The Front Desk Team!! Interview with Hunter McWhorter, Front Desk DOER!</title>
      <itunes:episode>118</itunes:episode>
      <podcast:episode>118</podcast:episode>
      <itunes:title>The people DOING THE WORK!! The Front Desk Team!! Interview with Hunter McWhorter, Front Desk DOER!</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">14a5b8cf-cab4-4801-8d5d-11a25a284cf1</guid>
      <link>https://share.transistor.fm/s/4f1d867b</link>
      <description>
        <![CDATA[<p>In this episode, Jerry sits down with Hunter McWhorter, a Business Consultant at Paysafe and former front desk professional in the physical therapy industry. Hunter shares his unique journey from starting as a Patient Services Coordinator at PT Solutions to becoming a key player in the business and tech side of healthcare and payment processing.  </p><p>Throughout the conversation, Hunter and Jerry dive deep into the often-underestimated value of front desk teams in physical therapy practices. They discuss how front desk staff are more than just taskmasters—they are the directors of first impressions, crucial to patient retention, satisfaction, and overall clinic success. Hunter shares actionable insights on how to empower front desk teams, improve patient experiences, and leverage tools like NPS (Net Promoter Score) to track and enhance clinic performance.  </p><p><strong>Key takeaways from this episode include:  </strong><br>1. The Power of the Front Desk: Front desk teams are the backbone of patient experience and retention. They are the first and last point of contact, making their role critical to the success of any clinic.  <br>2. Training and Systems Matter: Proper training and systems are essential for front desk success. Without them, even the most talented team members can fall short.  <br>3. NPS as a Game-Changer: Implementing NPS scores can provide invaluable feedback on patient satisfaction, helping clinics identify areas for improvement and celebrate wins.  <br>4. Connecting Marketing to Sales: Marketing campaigns are only as effective as the front desk's ability to manage leads. Training and preparation are key to converting leads into loyal patients.  <br>5. Payment Processing Insights: Hunter shares how modern payment solutions, like those offered by Paysafe, can streamline operations, improve patient convenience, and even enhance marketing efforts.  </p><p>Whether you're a clinic owner, front desk professional, or someone interested in the intersection of healthcare and business, this episode is packed with practical advice and real-world examples. Tune in to learn how to elevate your front desk team, improve patient satisfaction, and run a more efficient and profitable practice.</p><p>Listen now to gain fresh perspectives and actionable strategies from Hunter McWhorter, a true advocate for front desk excellence and business innovation in the healthcare space.</p><p>Follow Hunter McWhorter on LinkedIn for more insights, and don’t forget to hit “subscribe” for more episodes like this one!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, Jerry sits down with Hunter McWhorter, a Business Consultant at Paysafe and former front desk professional in the physical therapy industry. Hunter shares his unique journey from starting as a Patient Services Coordinator at PT Solutions to becoming a key player in the business and tech side of healthcare and payment processing.  </p><p>Throughout the conversation, Hunter and Jerry dive deep into the often-underestimated value of front desk teams in physical therapy practices. They discuss how front desk staff are more than just taskmasters—they are the directors of first impressions, crucial to patient retention, satisfaction, and overall clinic success. Hunter shares actionable insights on how to empower front desk teams, improve patient experiences, and leverage tools like NPS (Net Promoter Score) to track and enhance clinic performance.  </p><p><strong>Key takeaways from this episode include:  </strong><br>1. The Power of the Front Desk: Front desk teams are the backbone of patient experience and retention. They are the first and last point of contact, making their role critical to the success of any clinic.  <br>2. Training and Systems Matter: Proper training and systems are essential for front desk success. Without them, even the most talented team members can fall short.  <br>3. NPS as a Game-Changer: Implementing NPS scores can provide invaluable feedback on patient satisfaction, helping clinics identify areas for improvement and celebrate wins.  <br>4. Connecting Marketing to Sales: Marketing campaigns are only as effective as the front desk's ability to manage leads. Training and preparation are key to converting leads into loyal patients.  <br>5. Payment Processing Insights: Hunter shares how modern payment solutions, like those offered by Paysafe, can streamline operations, improve patient convenience, and even enhance marketing efforts.  </p><p>Whether you're a clinic owner, front desk professional, or someone interested in the intersection of healthcare and business, this episode is packed with practical advice and real-world examples. Tune in to learn how to elevate your front desk team, improve patient satisfaction, and run a more efficient and profitable practice.</p><p>Listen now to gain fresh perspectives and actionable strategies from Hunter McWhorter, a true advocate for front desk excellence and business innovation in the healthcare space.</p><p>Follow Hunter McWhorter on LinkedIn for more insights, and don’t forget to hit “subscribe” for more episodes like this one!</p>]]>
      </content:encoded>
      <pubDate>Thu, 06 Mar 2025 07:00:00 -0100</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/4f1d867b/e4107637.mp3" length="93402959" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/uAFvZtonun7-UlX8CwYcau8VAJS3JIM5ySGK1aMUqaE/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83MWIw/ZjVjMGY3NGQwNWFi/NmU3MTU2ZjRhMTM1/OTFkMi5wbmc.jpg"/>
      <itunes:duration>2873</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, Jerry sits down with Hunter McWhorter, a Business Consultant at Paysafe and former front desk professional in the physical therapy industry. Hunter shares his unique journey from starting as a Patient Services Coordinator at PT Solutions to becoming a key player in the business and tech side of healthcare and payment processing.  </p><p>Throughout the conversation, Hunter and Jerry dive deep into the often-underestimated value of front desk teams in physical therapy practices. They discuss how front desk staff are more than just taskmasters—they are the directors of first impressions, crucial to patient retention, satisfaction, and overall clinic success. Hunter shares actionable insights on how to empower front desk teams, improve patient experiences, and leverage tools like NPS (Net Promoter Score) to track and enhance clinic performance.  </p><p><strong>Key takeaways from this episode include:  </strong><br>1. The Power of the Front Desk: Front desk teams are the backbone of patient experience and retention. They are the first and last point of contact, making their role critical to the success of any clinic.  <br>2. Training and Systems Matter: Proper training and systems are essential for front desk success. Without them, even the most talented team members can fall short.  <br>3. NPS as a Game-Changer: Implementing NPS scores can provide invaluable feedback on patient satisfaction, helping clinics identify areas for improvement and celebrate wins.  <br>4. Connecting Marketing to Sales: Marketing campaigns are only as effective as the front desk's ability to manage leads. Training and preparation are key to converting leads into loyal patients.  <br>5. Payment Processing Insights: Hunter shares how modern payment solutions, like those offered by Paysafe, can streamline operations, improve patient convenience, and even enhance marketing efforts.  </p><p>Whether you're a clinic owner, front desk professional, or someone interested in the intersection of healthcare and business, this episode is packed with practical advice and real-world examples. Tune in to learn how to elevate your front desk team, improve patient satisfaction, and run a more efficient and profitable practice.</p><p>Listen now to gain fresh perspectives and actionable strategies from Hunter McWhorter, a true advocate for front desk excellence and business innovation in the healthcare space.</p><p>Follow Hunter McWhorter on LinkedIn for more insights, and don’t forget to hit “subscribe” for more episodes like this one!</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>It was never about VISITS.. It's all about completed Plans Of Care - Interview with Anthony Maritato, PT</title>
      <itunes:episode>117</itunes:episode>
      <podcast:episode>117</podcast:episode>
      <itunes:title>It was never about VISITS.. It's all about completed Plans Of Care - Interview with Anthony Maritato, PT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e703042c-8d73-47b2-bb39-6615590c3771</guid>
      <link>https://share.transistor.fm/s/cac05139</link>
      <description>
        <![CDATA[<p>In this episode of What's Best for the Patient is Best for Business, host Jerry Durham welcomes back Anthony Maritato, a seasoned physical therapist and innovative clinic owner. Together, they dive into the importance of completed plans of care and how it directly impacts patient outcomes, clinic success, and provider satisfaction.</p><p>Anthony shares insights from his own practice, highlighting how refining patient engagement and front desk processes can dramatically improve patient retention. Jerry and Anthony explore how understanding the patient journey—from the first phone call to the last visit—can make all the difference in keeping patients engaged, reducing drop-offs, and delivering real results.</p><p><strong>Key Takeaways:</strong><br>✔️ The Front Desk is Key – The first point of contact sets the tone for the entire patient experience. A well-trained front desk team can make or break completed plans of care.<br>✔️ Understand Your Ideal Client – Identifying who you serve best ensures better patient alignment, leading to higher retention and better outcomes.<br>✔️ Patient Engagement Drives Retention – Using tools like RTM, text messaging, and automated check-ins keeps patients connected and accountable.<br>✔️ The Role of the Therapist – Burnout often stems from a misalignment between the therapist’s approach and the patient’s expectations. Clarity on both sides improves the care experience.<br>✔️ Adapting Business Models – Leveraging telehealth for initial evaluations and onboarding can streamline care, improve accessibility, and even boost revenue.</p><p>Tune in for an insightful conversation filled with actionable strategies to improve patient retention, create a thriving clinic, and ultimately do what’s best for both the patient and the business.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of What's Best for the Patient is Best for Business, host Jerry Durham welcomes back Anthony Maritato, a seasoned physical therapist and innovative clinic owner. Together, they dive into the importance of completed plans of care and how it directly impacts patient outcomes, clinic success, and provider satisfaction.</p><p>Anthony shares insights from his own practice, highlighting how refining patient engagement and front desk processes can dramatically improve patient retention. Jerry and Anthony explore how understanding the patient journey—from the first phone call to the last visit—can make all the difference in keeping patients engaged, reducing drop-offs, and delivering real results.</p><p><strong>Key Takeaways:</strong><br>✔️ The Front Desk is Key – The first point of contact sets the tone for the entire patient experience. A well-trained front desk team can make or break completed plans of care.<br>✔️ Understand Your Ideal Client – Identifying who you serve best ensures better patient alignment, leading to higher retention and better outcomes.<br>✔️ Patient Engagement Drives Retention – Using tools like RTM, text messaging, and automated check-ins keeps patients connected and accountable.<br>✔️ The Role of the Therapist – Burnout often stems from a misalignment between the therapist’s approach and the patient’s expectations. Clarity on both sides improves the care experience.<br>✔️ Adapting Business Models – Leveraging telehealth for initial evaluations and onboarding can streamline care, improve accessibility, and even boost revenue.</p><p>Tune in for an insightful conversation filled with actionable strategies to improve patient retention, create a thriving clinic, and ultimately do what’s best for both the patient and the business.</p>]]>
      </content:encoded>
      <pubDate>Tue, 25 Feb 2025 15:59:29 -0100</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/cac05139/b3a80139.mp3" length="105864927" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/-G8vN2tVNrBLYQHFCPDgRb-_A__oUy-x5Ex2ywAKT_E/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85MmE4/YjA4ZjhiZDk0YzA5/ZTFkMWJiMzk0OTY1/YWRkYi5wbmc.jpg"/>
      <itunes:duration>3266</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of What's Best for the Patient is Best for Business, host Jerry Durham welcomes back Anthony Maritato, a seasoned physical therapist and innovative clinic owner. Together, they dive into the importance of completed plans of care and how it directly impacts patient outcomes, clinic success, and provider satisfaction.</p><p>Anthony shares insights from his own practice, highlighting how refining patient engagement and front desk processes can dramatically improve patient retention. Jerry and Anthony explore how understanding the patient journey—from the first phone call to the last visit—can make all the difference in keeping patients engaged, reducing drop-offs, and delivering real results.</p><p><strong>Key Takeaways:</strong><br>✔️ The Front Desk is Key – The first point of contact sets the tone for the entire patient experience. A well-trained front desk team can make or break completed plans of care.<br>✔️ Understand Your Ideal Client – Identifying who you serve best ensures better patient alignment, leading to higher retention and better outcomes.<br>✔️ Patient Engagement Drives Retention – Using tools like RTM, text messaging, and automated check-ins keeps patients connected and accountable.<br>✔️ The Role of the Therapist – Burnout often stems from a misalignment between the therapist’s approach and the patient’s expectations. Clarity on both sides improves the care experience.<br>✔️ Adapting Business Models – Leveraging telehealth for initial evaluations and onboarding can streamline care, improve accessibility, and even boost revenue.</p><p>Tune in for an insightful conversation filled with actionable strategies to improve patient retention, create a thriving clinic, and ultimately do what’s best for both the patient and the business.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>A Physical Therapist, A Business Owner, An Advocate.. and oh yea, A MOM! - Interview with Stephanie Weyrauch, PT, DPT</title>
      <itunes:episode>116</itunes:episode>
      <podcast:episode>116</podcast:episode>
      <itunes:title>A Physical Therapist, A Business Owner, An Advocate.. and oh yea, A MOM! - Interview with Stephanie Weyrauch, PT, DPT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://www.stratapt.com/article/a-physical-therapist-a-business-owner-an-advocate-and-oh-yea-a-mom-interview-with-stephanie-weyrauch-pt-dpt</link>
      <description>
        <![CDATA[<p>In this episode, Jerry sits down with longtime friend and physical therapist Stephanie Wayrauch to talk about the evolving journey of balancing career, family, and leadership in the PT profession. From meeting on Twitter as a PT student to now running her own mobile pelvic health practice in Montana, Stephanie shares her path—from early career decisions and APTA involvement to navigating work-life balance as a parent and business owner.</p><p>They dive into:<br>🔥 Why "what’s best for the patient is best for business"<br>🚀 How proactive decision-making shaped Stephanie’s career moves<br>👶 The reality of juggling parenthood with professional ambitions<br>🏥 The challenges of private practice and building a patient-first business<br>💡 Why collaboration (not competition) is key in physical therapy</p><p>Stephanie’s story is full of actionable takeaways for PTs at any stage of their career—especially those questioning how to create a fulfilling, sustainable career. Whether you're a new grad, a clinic owner, or someone considering a career pivot, this conversation will challenge you to rethink what’s possible in your professional life.</p><p>📩 Want to connect with Stephanie? While she’s on a social media break, you can email her at stephanie.wayrauch@movementx.com to continue the conversation!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, Jerry sits down with longtime friend and physical therapist Stephanie Wayrauch to talk about the evolving journey of balancing career, family, and leadership in the PT profession. From meeting on Twitter as a PT student to now running her own mobile pelvic health practice in Montana, Stephanie shares her path—from early career decisions and APTA involvement to navigating work-life balance as a parent and business owner.</p><p>They dive into:<br>🔥 Why "what’s best for the patient is best for business"<br>🚀 How proactive decision-making shaped Stephanie’s career moves<br>👶 The reality of juggling parenthood with professional ambitions<br>🏥 The challenges of private practice and building a patient-first business<br>💡 Why collaboration (not competition) is key in physical therapy</p><p>Stephanie’s story is full of actionable takeaways for PTs at any stage of their career—especially those questioning how to create a fulfilling, sustainable career. Whether you're a new grad, a clinic owner, or someone considering a career pivot, this conversation will challenge you to rethink what’s possible in your professional life.</p><p>📩 Want to connect with Stephanie? While she’s on a social media break, you can email her at stephanie.wayrauch@movementx.com to continue the conversation!</p>]]>
      </content:encoded>
      <pubDate>Tue, 28 Jan 2025 15:22:31 -0100</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/954580d2/2c6e2e28.mp3" length="115559210" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/pEQfs7O6GVGZ2SJZFomxiSQD-U4qe16G7TIoc0tb_HY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NzM2/ZDliYTdjZTEwY2Mz/Y2NhMTQwOTVmNjli/ZDcyZi5wbmc.jpg"/>
      <itunes:duration>3554</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, Jerry sits down with longtime friend and physical therapist Stephanie Wayrauch to talk about the evolving journey of balancing career, family, and leadership in the PT profession. From meeting on Twitter as a PT student to now running her own mobile pelvic health practice in Montana, Stephanie shares her path—from early career decisions and APTA involvement to navigating work-life balance as a parent and business owner.</p><p>They dive into:<br>🔥 Why "what’s best for the patient is best for business"<br>🚀 How proactive decision-making shaped Stephanie’s career moves<br>👶 The reality of juggling parenthood with professional ambitions<br>🏥 The challenges of private practice and building a patient-first business<br>💡 Why collaboration (not competition) is key in physical therapy</p><p>Stephanie’s story is full of actionable takeaways for PTs at any stage of their career—especially those questioning how to create a fulfilling, sustainable career. Whether you're a new grad, a clinic owner, or someone considering a career pivot, this conversation will challenge you to rethink what’s possible in your professional life.</p><p>📩 Want to connect with Stephanie? While she’s on a social media break, you can email her at stephanie.wayrauch@movementx.com to continue the conversation!</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>2025 is about...OPTIMIZE! Before you scale, Before you grow - Interview with Steven Allred, MBA, PT, Executive Coach</title>
      <itunes:episode>115</itunes:episode>
      <podcast:episode>115</podcast:episode>
      <itunes:title>2025 is about...OPTIMIZE! Before you scale, Before you grow - Interview with Steven Allred, MBA, PT, Executive Coach</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ffa1a496-066f-4f5a-884c-c2132eec0d64</guid>
      <link>https://www.stratapt.com/article/2025-is-about-optimize-before-you-scale-before-you-grow-interview-with-steven-allred-mba-pt-executive-coach</link>
      <description>
        <![CDATA[<p>In this episode, Jerry sits down with Steven Allred, an expert in healthcare business profitability, to explore the critical elements of running a successful private practice. From the importance of understanding the numbers behind your business to optimizing systems for long-term growth, Steven shares actionable insights gained from years of experience in executive coaching, payer negotiations, and healthcare operations.</p><p>Together, they discuss why profitability isn’t just about cutting costs but about making smart investments, building systems, and empowering teams to align with the practice's goals. Steven breaks down the "cashflow formula," the importance of clinical treatment models, and how to shift from day-to-day operations to investor-level decisions that drive sustainable growth.</p><p>Whether you’re a practice owner or part of the healthcare community, this conversation is packed with practical advice to help you build a more resilient, profitable, and purpose-driven business. Tune in to learn how to move beyond survival mode and create a practice that supports your vision, values, and bottom line.</p><p>Connect directly with Steven here:<br>https://calendly.com/steveallred</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, Jerry sits down with Steven Allred, an expert in healthcare business profitability, to explore the critical elements of running a successful private practice. From the importance of understanding the numbers behind your business to optimizing systems for long-term growth, Steven shares actionable insights gained from years of experience in executive coaching, payer negotiations, and healthcare operations.</p><p>Together, they discuss why profitability isn’t just about cutting costs but about making smart investments, building systems, and empowering teams to align with the practice's goals. Steven breaks down the "cashflow formula," the importance of clinical treatment models, and how to shift from day-to-day operations to investor-level decisions that drive sustainable growth.</p><p>Whether you’re a practice owner or part of the healthcare community, this conversation is packed with practical advice to help you build a more resilient, profitable, and purpose-driven business. Tune in to learn how to move beyond survival mode and create a practice that supports your vision, values, and bottom line.</p><p>Connect directly with Steven here:<br>https://calendly.com/steveallred</p>]]>
      </content:encoded>
      <pubDate>Tue, 14 Jan 2025 15:10:49 -0100</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/222dffb4/8870685b.mp3" length="105595707" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/yQri8v0a756SkwM6s-JJPY-uuVUERuhoyufWBF6W1AQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85NDMy/MTNmMTFmMTMwODhi/NmIzMDEzNjg5Y2Ew/NzM1Yy5wbmc.jpg"/>
      <itunes:duration>3230</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, Jerry sits down with Steven Allred, an expert in healthcare business profitability, to explore the critical elements of running a successful private practice. From the importance of understanding the numbers behind your business to optimizing systems for long-term growth, Steven shares actionable insights gained from years of experience in executive coaching, payer negotiations, and healthcare operations.</p><p>Together, they discuss why profitability isn’t just about cutting costs but about making smart investments, building systems, and empowering teams to align with the practice's goals. Steven breaks down the "cashflow formula," the importance of clinical treatment models, and how to shift from day-to-day operations to investor-level decisions that drive sustainable growth.</p><p>Whether you’re a practice owner or part of the healthcare community, this conversation is packed with practical advice to help you build a more resilient, profitable, and purpose-driven business. Tune in to learn how to move beyond survival mode and create a practice that supports your vision, values, and bottom line.</p><p>Connect directly with Steven here:<br>https://calendly.com/steveallred</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Doing What's Best For The Patient Can Benefit Everyone in the Business - Interview with Adam Buglio, OT, MBA  Chief Revenue Officer, North Coast Medical</title>
      <itunes:episode>114</itunes:episode>
      <podcast:episode>114</podcast:episode>
      <itunes:title>Doing What's Best For The Patient Can Benefit Everyone in the Business - Interview with Adam Buglio, OT, MBA  Chief Revenue Officer, North Coast Medical</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://www.stratapt.com/article/how-diagnostic-ultrasound-is-redefining-healthcare-delivery-interview-with-ryan-martin-dpt</link>
      <description>
        <![CDATA[<p>In this week's episode, Jerry Durham sits down with Adam Buglio to dive deep into the intersection of patient engagement, operational efficiency, and revenue opportunities in physical therapy practices. Adam, with decades of experience in the therapy industry, shares his journey, from occupational therapy to his role at North Coast Medical, and the lessons he’s learned about maximizing value for both patients and clinic owners.</p><p>The conversation highlights RX Cart, a powerful tool designed to streamline product recommendations, increase patient compliance, and drive clinic revenue—all while eliminating the hassle of inventory management. Adam explains how this innovative platform empowers front desk team members, enhances patient satisfaction, and provides clinics with measurable financial impact.</p><p>Jerry and Adam also discuss the importance of understanding fixed vs. variable costs, leveraging patient trust to recommend meaningful solutions, and creating systems that empower staff to play a key role in the patient journey.</p><p>If you’re looking for practical insights to improve patient outcomes, drive revenue, and take control of clinic expenses, this episode is packed with actionable advice and thought-provoking ideas.</p><p>Tune in to learn how a simple shift in strategy can lead to big wins for your clinic, your team, and your patients.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this week's episode, Jerry Durham sits down with Adam Buglio to dive deep into the intersection of patient engagement, operational efficiency, and revenue opportunities in physical therapy practices. Adam, with decades of experience in the therapy industry, shares his journey, from occupational therapy to his role at North Coast Medical, and the lessons he’s learned about maximizing value for both patients and clinic owners.</p><p>The conversation highlights RX Cart, a powerful tool designed to streamline product recommendations, increase patient compliance, and drive clinic revenue—all while eliminating the hassle of inventory management. Adam explains how this innovative platform empowers front desk team members, enhances patient satisfaction, and provides clinics with measurable financial impact.</p><p>Jerry and Adam also discuss the importance of understanding fixed vs. variable costs, leveraging patient trust to recommend meaningful solutions, and creating systems that empower staff to play a key role in the patient journey.</p><p>If you’re looking for practical insights to improve patient outcomes, drive revenue, and take control of clinic expenses, this episode is packed with actionable advice and thought-provoking ideas.</p><p>Tune in to learn how a simple shift in strategy can lead to big wins for your clinic, your team, and your patients.</p>]]>
      </content:encoded>
      <pubDate>Tue, 17 Dec 2024 15:59:40 -0100</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/4a3f3b90/7046f49a.mp3" length="90797094" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/RoB34kWnAcdqdniIiQdF8JNcYIvsjkeBlFSBumwUecU/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82ZWNi/ODBhNTBjY2RiZmNj/NGI5ZGFmZjg5ZmJi/Y2UxZC5wbmc.jpg"/>
      <itunes:duration>2791</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this week's episode, Jerry Durham sits down with Adam Buglio to dive deep into the intersection of patient engagement, operational efficiency, and revenue opportunities in physical therapy practices. Adam, with decades of experience in the therapy industry, shares his journey, from occupational therapy to his role at North Coast Medical, and the lessons he’s learned about maximizing value for both patients and clinic owners.</p><p>The conversation highlights RX Cart, a powerful tool designed to streamline product recommendations, increase patient compliance, and drive clinic revenue—all while eliminating the hassle of inventory management. Adam explains how this innovative platform empowers front desk team members, enhances patient satisfaction, and provides clinics with measurable financial impact.</p><p>Jerry and Adam also discuss the importance of understanding fixed vs. variable costs, leveraging patient trust to recommend meaningful solutions, and creating systems that empower staff to play a key role in the patient journey.</p><p>If you’re looking for practical insights to improve patient outcomes, drive revenue, and take control of clinic expenses, this episode is packed with actionable advice and thought-provoking ideas.</p><p>Tune in to learn how a simple shift in strategy can lead to big wins for your clinic, your team, and your patients.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How Diagnostic Ultrasound Is Redefining Healthcare Delivery - Interview with Ryan Martin, DPT</title>
      <itunes:episode>113</itunes:episode>
      <podcast:episode>113</podcast:episode>
      <itunes:title>How Diagnostic Ultrasound Is Redefining Healthcare Delivery - Interview with Ryan Martin, DPT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/bd5d1b4e</link>
      <description>
        <![CDATA[<p>In this episode of What’s Best for the Patient is Best for Business, host Jerry Durham welcomes Ryan Martin, DPT, a physical therapist, educator, and co-founder of the Advanced Musculoskeletal Ultrasound (MSKU) Center. Together, they dive deep into the transformative role of diagnostic and interventional ultrasound in physical therapy and healthcare.</p><p>Ryan shares his unconventional journey, starting from his early career in Hawaii, where he gained business insights from clinic management, to building a multidisciplinary practice model that integrates physical therapy, medical providers, and cutting-edge technology like musculoskeletal ultrasound. He explains how this tool not only enhances patient care but also elevates the value clinicians bring to their organizations.</p><p>The conversation explores the importance of aligning patient care with business success, the role of multidisciplinary clinics in improving outcomes, and the necessity of systems and processes to create scalable, sustainable practices. Ryan also highlights the return on investment (ROI) of diagnostic ultrasound, not just in terms of reimbursement but as a catalyst for referrals, marketing, and patient trust.</p><p>Whether you're a provider seeking to expand your skills, a practice owner exploring integration opportunities, or a healthcare professional curious about the future of patient care, this episode offers actionable insights on how to add value and stay ahead in a rapidly evolving industry.</p><p><strong>Key Takeaways:</strong></p><p>The role of musculoskeletal ultrasound in patient diagnosis and care pathways<br>How multidisciplinary clinics improve outcomes and streamline patient journeys<br>The value of understanding ROI to elevate your professional and business impact<br>Why the future of healthcare requires innovative systems and a patient-first approach<br>Tune in to hear how Ryan Martin’s expertise is shaping the future of healthcare delivery and learn how you can bring more value to your practice, patients, and career.</p><p>Visit Ryan Martin on LinkedIn (Ryan Martin, DPT) or MSKU.com for more resources and insights.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of What’s Best for the Patient is Best for Business, host Jerry Durham welcomes Ryan Martin, DPT, a physical therapist, educator, and co-founder of the Advanced Musculoskeletal Ultrasound (MSKU) Center. Together, they dive deep into the transformative role of diagnostic and interventional ultrasound in physical therapy and healthcare.</p><p>Ryan shares his unconventional journey, starting from his early career in Hawaii, where he gained business insights from clinic management, to building a multidisciplinary practice model that integrates physical therapy, medical providers, and cutting-edge technology like musculoskeletal ultrasound. He explains how this tool not only enhances patient care but also elevates the value clinicians bring to their organizations.</p><p>The conversation explores the importance of aligning patient care with business success, the role of multidisciplinary clinics in improving outcomes, and the necessity of systems and processes to create scalable, sustainable practices. Ryan also highlights the return on investment (ROI) of diagnostic ultrasound, not just in terms of reimbursement but as a catalyst for referrals, marketing, and patient trust.</p><p>Whether you're a provider seeking to expand your skills, a practice owner exploring integration opportunities, or a healthcare professional curious about the future of patient care, this episode offers actionable insights on how to add value and stay ahead in a rapidly evolving industry.</p><p><strong>Key Takeaways:</strong></p><p>The role of musculoskeletal ultrasound in patient diagnosis and care pathways<br>How multidisciplinary clinics improve outcomes and streamline patient journeys<br>The value of understanding ROI to elevate your professional and business impact<br>Why the future of healthcare requires innovative systems and a patient-first approach<br>Tune in to hear how Ryan Martin’s expertise is shaping the future of healthcare delivery and learn how you can bring more value to your practice, patients, and career.</p><p>Visit Ryan Martin on LinkedIn (Ryan Martin, DPT) or MSKU.com for more resources and insights.</p>]]>
      </content:encoded>
      <pubDate>Tue, 10 Dec 2024 19:04:30 -0100</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/bd5d1b4e/07b8e594.mp3" length="99649846" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/Is6yS-EgPovVRD7H_j4gwI9gCbwRnDzolFkfaWbo1Yw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lNDk3/MGJmNzljMjJmMzMx/NTA3NDZiNjNiMzQ1/YjVjNy5wbmc.jpg"/>
      <itunes:duration>3072</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of What’s Best for the Patient is Best for Business, host Jerry Durham welcomes Ryan Martin, DPT, a physical therapist, educator, and co-founder of the Advanced Musculoskeletal Ultrasound (MSKU) Center. Together, they dive deep into the transformative role of diagnostic and interventional ultrasound in physical therapy and healthcare.</p><p>Ryan shares his unconventional journey, starting from his early career in Hawaii, where he gained business insights from clinic management, to building a multidisciplinary practice model that integrates physical therapy, medical providers, and cutting-edge technology like musculoskeletal ultrasound. He explains how this tool not only enhances patient care but also elevates the value clinicians bring to their organizations.</p><p>The conversation explores the importance of aligning patient care with business success, the role of multidisciplinary clinics in improving outcomes, and the necessity of systems and processes to create scalable, sustainable practices. Ryan also highlights the return on investment (ROI) of diagnostic ultrasound, not just in terms of reimbursement but as a catalyst for referrals, marketing, and patient trust.</p><p>Whether you're a provider seeking to expand your skills, a practice owner exploring integration opportunities, or a healthcare professional curious about the future of patient care, this episode offers actionable insights on how to add value and stay ahead in a rapidly evolving industry.</p><p><strong>Key Takeaways:</strong></p><p>The role of musculoskeletal ultrasound in patient diagnosis and care pathways<br>How multidisciplinary clinics improve outcomes and streamline patient journeys<br>The value of understanding ROI to elevate your professional and business impact<br>Why the future of healthcare requires innovative systems and a patient-first approach<br>Tune in to hear how Ryan Martin’s expertise is shaping the future of healthcare delivery and learn how you can bring more value to your practice, patients, and career.</p><p>Visit Ryan Martin on LinkedIn (Ryan Martin, DPT) or MSKU.com for more resources and insights.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>From Owner to Seller To Consultant - What you need to know - Interview with Amit Gaglani PT,  AG Management Consulting</title>
      <itunes:episode>112</itunes:episode>
      <podcast:episode>112</podcast:episode>
      <itunes:title>From Owner to Seller To Consultant - What you need to know - Interview with Amit Gaglani PT,  AG Management Consulting</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://www.stratapt.com/article/from-owner-to-seller-to-consultant-what-you-need-to-know-interview-with-amit-gaglani-pt-ag-management-consulting</link>
      <description>
        <![CDATA[<p>In this episode, Jerry Durham welcomes Amit Gaglani, PT, OCS, founder of AG Management Consulting, to share his journey and expertise in transforming physical therapy practices into thriving, high-value businesses.</p><p>Amit recounts his story of starting a private practice in 2004 and quickly realizing the challenges of running a successful business. Over the years, he mastered the art of implementing systems, optimizing operations, and building a practice that stands out in the competitive healthcare landscape. Now, he helps other clinic owners do the same.<br><strong><br>Listeners will gain valuable insights into:</strong><br>✅ Building a practice that operates as a scalable, sellable asset.<br>✅ Identifying and fixing operational “leaks” to improve retention and profitability.<br>✅ The critical role of front desk systems in patient success and business growth.<br>✅ Aligning marketing, sales, and clinical care for seamless operations.<br>✅ How private equity partnerships can amplify the value of a PT practice.</p><p>Whether you're a clinic owner looking to grow or a practitioner aiming to enhance your business acumen, this conversation provides actionable strategies and inspiration to help you succeed.</p><p>Connect with Amit Gaglani:<br>LinkedIn: Amit Gaglani, PT, OCS<br>AG Management Consulting: LinkedIn Page</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, Jerry Durham welcomes Amit Gaglani, PT, OCS, founder of AG Management Consulting, to share his journey and expertise in transforming physical therapy practices into thriving, high-value businesses.</p><p>Amit recounts his story of starting a private practice in 2004 and quickly realizing the challenges of running a successful business. Over the years, he mastered the art of implementing systems, optimizing operations, and building a practice that stands out in the competitive healthcare landscape. Now, he helps other clinic owners do the same.<br><strong><br>Listeners will gain valuable insights into:</strong><br>✅ Building a practice that operates as a scalable, sellable asset.<br>✅ Identifying and fixing operational “leaks” to improve retention and profitability.<br>✅ The critical role of front desk systems in patient success and business growth.<br>✅ Aligning marketing, sales, and clinical care for seamless operations.<br>✅ How private equity partnerships can amplify the value of a PT practice.</p><p>Whether you're a clinic owner looking to grow or a practitioner aiming to enhance your business acumen, this conversation provides actionable strategies and inspiration to help you succeed.</p><p>Connect with Amit Gaglani:<br>LinkedIn: Amit Gaglani, PT, OCS<br>AG Management Consulting: LinkedIn Page</p>]]>
      </content:encoded>
      <pubDate>Tue, 10 Dec 2024 16:10:34 -0100</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/a70a0fb6/21b9e4ca.mp3" length="90900420" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/Gin7ax99FXrOD_Mp3QxVZjGGXAKsAtxp-mCeBwzS83Y/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xMzA3/YWJhOWQyYTE3MGM3/NTYyZDFlNjI0MGE5/MGYwYi5wbmc.jpg"/>
      <itunes:duration>2801</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, Jerry Durham welcomes Amit Gaglani, PT, OCS, founder of AG Management Consulting, to share his journey and expertise in transforming physical therapy practices into thriving, high-value businesses.</p><p>Amit recounts his story of starting a private practice in 2004 and quickly realizing the challenges of running a successful business. Over the years, he mastered the art of implementing systems, optimizing operations, and building a practice that stands out in the competitive healthcare landscape. Now, he helps other clinic owners do the same.<br><strong><br>Listeners will gain valuable insights into:</strong><br>✅ Building a practice that operates as a scalable, sellable asset.<br>✅ Identifying and fixing operational “leaks” to improve retention and profitability.<br>✅ The critical role of front desk systems in patient success and business growth.<br>✅ Aligning marketing, sales, and clinical care for seamless operations.<br>✅ How private equity partnerships can amplify the value of a PT practice.</p><p>Whether you're a clinic owner looking to grow or a practitioner aiming to enhance your business acumen, this conversation provides actionable strategies and inspiration to help you succeed.</p><p>Connect with Amit Gaglani:<br>LinkedIn: Amit Gaglani, PT, OCS<br>AG Management Consulting: LinkedIn Page</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Financial Mindset Every Healthcare Business Owner Needs - Interview with Ron Allen, The Profitable Therapist</title>
      <itunes:episode>111</itunes:episode>
      <podcast:episode>111</podcast:episode>
      <itunes:title>The Financial Mindset Every Healthcare Business Owner Needs - Interview with Ron Allen, The Profitable Therapist</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">5c60d419-c32f-4a99-bb9d-56c2f507a6bd</guid>
      <link>https://www.stratapt.com/article/the-financial-mindset-every-healthcare-business-owner-needs-interview-with-ron-allen-the-profitable-therapist</link>
      <description>
        <![CDATA[<p>In this episode, Jerry Durham sits down with Ron Allen, founder of The Profitable Therapist, to explore the financial pitfalls and opportunities in running a successful healthcare practice. Drawing on his personal story—watching his father, a mental health therapist, struggle to make sense of his finances—Ron brings a refreshing perspective to understanding the business side of healthcare.</p><p>The conversation covers critical topics like understanding your financial health, setting accurate capacity expectations, and why pricing your services correctly is the foundation of profitability. Ron also shares practical tips on budgeting for taxes, tracking key metrics, and the value of setting profit as a non-negotiable in your business plan. For healthcare business owners who feel overwhelmed by the numbers, this episode offers a roadmap to financial clarity and long-term growth.</p><p>Whether you're just starting out or managing a multi-provider clinic, you’ll learn how to create a business that works for you—not the other way around. Don’t miss this engaging and practical discussion that could transform the way you think about your practice’s financial future.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, Jerry Durham sits down with Ron Allen, founder of The Profitable Therapist, to explore the financial pitfalls and opportunities in running a successful healthcare practice. Drawing on his personal story—watching his father, a mental health therapist, struggle to make sense of his finances—Ron brings a refreshing perspective to understanding the business side of healthcare.</p><p>The conversation covers critical topics like understanding your financial health, setting accurate capacity expectations, and why pricing your services correctly is the foundation of profitability. Ron also shares practical tips on budgeting for taxes, tracking key metrics, and the value of setting profit as a non-negotiable in your business plan. For healthcare business owners who feel overwhelmed by the numbers, this episode offers a roadmap to financial clarity and long-term growth.</p><p>Whether you're just starting out or managing a multi-provider clinic, you’ll learn how to create a business that works for you—not the other way around. Don’t miss this engaging and practical discussion that could transform the way you think about your practice’s financial future.</p>]]>
      </content:encoded>
      <pubDate>Tue, 19 Nov 2024 14:45:36 -0100</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/bcc4687e/29a5dd94.mp3" length="75217099" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/Wqc_KY9QjUZ10ms3o-bLcDSc7267QIhzllN-U_rR5L8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kNTJk/N2I4ZWMzYjQ3YmZi/MTVkYmRkYzJiNDE2/ODQ3ZS5wbmc.jpg"/>
      <itunes:duration>2314</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, Jerry Durham sits down with Ron Allen, founder of The Profitable Therapist, to explore the financial pitfalls and opportunities in running a successful healthcare practice. Drawing on his personal story—watching his father, a mental health therapist, struggle to make sense of his finances—Ron brings a refreshing perspective to understanding the business side of healthcare.</p><p>The conversation covers critical topics like understanding your financial health, setting accurate capacity expectations, and why pricing your services correctly is the foundation of profitability. Ron also shares practical tips on budgeting for taxes, tracking key metrics, and the value of setting profit as a non-negotiable in your business plan. For healthcare business owners who feel overwhelmed by the numbers, this episode offers a roadmap to financial clarity and long-term growth.</p><p>Whether you're just starting out or managing a multi-provider clinic, you’ll learn how to create a business that works for you—not the other way around. Don’t miss this engaging and practical discussion that could transform the way you think about your practice’s financial future.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How Physical Therapists Can Lead in Value-Based Care - Interview with Dr. Dana Strauss</title>
      <itunes:episode>110</itunes:episode>
      <podcast:episode>110</podcast:episode>
      <itunes:title>How Physical Therapists Can Lead in Value-Based Care - Interview with Dr. Dana Strauss</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b4894fe0-a3a9-435a-9c08-a8e39dfed8fa</guid>
      <link>https://www.stratapt.com/article/how-physical-therapists-can-lead-in-value-based-care-interview-with-dr-dana-strauss</link>
      <description>
        <![CDATA[<p>In this episode, Jerry Durham welcomes back Dr. Dana Strauss, an expert in physical therapy and public policy, to dive deep into the evolution and future of value-based care. Dana shares her insights on how physical therapists can play a pivotal role in this healthcare model, emphasizing the potential for PTs to influence patient outcomes and reduce costs by integrating with advanced primary care teams.</p><p>They discuss the shift from traditional fee-for-service models to patient-centered, outcome-based care, and how this transition empowers physical therapists to practice at the top of their scope, build trust with patients, and drive impactful change in healthcare.</p><p>Together, Jerry and Dana explore the possibilities for PTs to seize new opportunities, reduce high-cost interventions, and create meaningful, cost-effective patient care.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, Jerry Durham welcomes back Dr. Dana Strauss, an expert in physical therapy and public policy, to dive deep into the evolution and future of value-based care. Dana shares her insights on how physical therapists can play a pivotal role in this healthcare model, emphasizing the potential for PTs to influence patient outcomes and reduce costs by integrating with advanced primary care teams.</p><p>They discuss the shift from traditional fee-for-service models to patient-centered, outcome-based care, and how this transition empowers physical therapists to practice at the top of their scope, build trust with patients, and drive impactful change in healthcare.</p><p>Together, Jerry and Dana explore the possibilities for PTs to seize new opportunities, reduce high-cost interventions, and create meaningful, cost-effective patient care.</p>]]>
      </content:encoded>
      <pubDate>Tue, 12 Nov 2024 16:04:29 -0100</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/e7cf3295/dccab3c7.mp3" length="117680089" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/gvYUzNrEfXzfKYuM5V3_GKpz68uzzDxcLts29o5mhVo/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84MWFl/OGJkMWQ0OGZjNTZk/MjJhZTBhMzg4ZjRi/YjM4Yy5wbmc.jpg"/>
      <itunes:duration>3632</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, Jerry Durham welcomes back Dr. Dana Strauss, an expert in physical therapy and public policy, to dive deep into the evolution and future of value-based care. Dana shares her insights on how physical therapists can play a pivotal role in this healthcare model, emphasizing the potential for PTs to influence patient outcomes and reduce costs by integrating with advanced primary care teams.</p><p>They discuss the shift from traditional fee-for-service models to patient-centered, outcome-based care, and how this transition empowers physical therapists to practice at the top of their scope, build trust with patients, and drive impactful change in healthcare.</p><p>Together, Jerry and Dana explore the possibilities for PTs to seize new opportunities, reduce high-cost interventions, and create meaningful, cost-effective patient care.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Front Desk Sales Success Community - For the $100k Front Desk Salesperson</title>
      <itunes:episode>109</itunes:episode>
      <podcast:episode>109</podcast:episode>
      <itunes:title>The Front Desk Sales Success Community - For the $100k Front Desk Salesperson</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">046e76a3-b7c9-475a-b711-a12f5c98316a</guid>
      <link>https://www.stratapt.com/article/the-front-desk-sales-success-community-for-the-100k-front-desk-salesperson</link>
      <description>
        <![CDATA[<p>In this episode, I’m diving deep into something I’m incredibly passionate about: the front desk team members in healthcare and medical practices who are often the unsung heroes of our businesses. After 31 years in healthcare and business, I’ve learned that the difference between success and non-success comes down to one thing—implementation. It’s all about the doing, not just the thinking or planning.</p><p>And guess who the ultimate doers are? Our front desk team members. They’re the voice, the face, and the backbone of a practice, touching every step of the patient journey and impacting the business more than most realize. That’s why I’ve created the Front Desk Sales Success Community, a space designed exclusively for them—not the owners or clinic managers. This is for the front desk professionals who add immense value every day and deserve to be seen and appreciated for it.</p><p>In this episode, I share the vision for this community, how it will empower front desk teams with tools, strategies, and insights into their roles, and why this movement is so needed. From mastering patient engagement to understanding the financial impact they have, my goal is to elevate these incredible people, giving them the skills and confidence to go back to their practices and truly shine.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, I’m diving deep into something I’m incredibly passionate about: the front desk team members in healthcare and medical practices who are often the unsung heroes of our businesses. After 31 years in healthcare and business, I’ve learned that the difference between success and non-success comes down to one thing—implementation. It’s all about the doing, not just the thinking or planning.</p><p>And guess who the ultimate doers are? Our front desk team members. They’re the voice, the face, and the backbone of a practice, touching every step of the patient journey and impacting the business more than most realize. That’s why I’ve created the Front Desk Sales Success Community, a space designed exclusively for them—not the owners or clinic managers. This is for the front desk professionals who add immense value every day and deserve to be seen and appreciated for it.</p><p>In this episode, I share the vision for this community, how it will empower front desk teams with tools, strategies, and insights into their roles, and why this movement is so needed. From mastering patient engagement to understanding the financial impact they have, my goal is to elevate these incredible people, giving them the skills and confidence to go back to their practices and truly shine.</p>]]>
      </content:encoded>
      <pubDate>Tue, 05 Nov 2024 16:20:55 -0100</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/b7eb87f8/119524df.mp3" length="25511590" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/7L5tzKI448XdNQ4DCcWV1f6-1-iRxQqRLRBO_9IMP4g/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85YTE4/MzBjNDJhYjQ3NThj/M2I0ZTY5MDY1NTIx/Mzg5NC5wbmc.jpg"/>
      <itunes:duration>778</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, I’m diving deep into something I’m incredibly passionate about: the front desk team members in healthcare and medical practices who are often the unsung heroes of our businesses. After 31 years in healthcare and business, I’ve learned that the difference between success and non-success comes down to one thing—implementation. It’s all about the doing, not just the thinking or planning.</p><p>And guess who the ultimate doers are? Our front desk team members. They’re the voice, the face, and the backbone of a practice, touching every step of the patient journey and impacting the business more than most realize. That’s why I’ve created the Front Desk Sales Success Community, a space designed exclusively for them—not the owners or clinic managers. This is for the front desk professionals who add immense value every day and deserve to be seen and appreciated for it.</p><p>In this episode, I share the vision for this community, how it will empower front desk teams with tools, strategies, and insights into their roles, and why this movement is so needed. From mastering patient engagement to understanding the financial impact they have, my goal is to elevate these incredible people, giving them the skills and confidence to go back to their practices and truly shine.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Revolutionizing the Front Desk Experience - A Conversation with Vicki List and Max Zietz of WelcomeWare</title>
      <itunes:episode>108</itunes:episode>
      <podcast:episode>108</podcast:episode>
      <itunes:title>Revolutionizing the Front Desk Experience - A Conversation with Vicki List and Max Zietz of WelcomeWare</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">738881ba-c240-4e90-bf0f-df76e9c4e4ab</guid>
      <link>https://cms.stratapt.com/article/improving-the-front-desk-experience/</link>
      <description>
        <![CDATA[<p>"If you understand the journey your patient takes through your business, then a solution like WelcomeWare isn’t just about efficiency—it’s about creating a seamless, supportive experience that drives patient success and, ultimately, business success."<br>---<br>In this episode, Jerry is joined by Max Zietz, Head of Sales, and Vicki List, Head of Operations and Customer Success at WelcomeWare, to discuss the game-changing impact of virtual front desk solutions in healthcare. Together, they explore how WelcomeWare's innovative kiosks blend efficiency with a human touch, streamlining patient check-ins, managing scheduling demands, and even providing billing support.</p><p>The conversation moves beyond typical cost-cutting perspectives, highlighting how WelcomeWare enables clinics to boost revenue, retain top staff, and enhance the patient journey from arrival to departure. Jerry, Max, and Vicki dive into the three core functions of a front desk — the voice, the face, and the back office — illustrating how virtual solutions can reduce burnout, improve patient satisfaction, and create a seamless experience in both single and multi-location practices. This episode offers valuable insights for healthcare professionals interested in using technology to drive sustainable growth and elevate the patient experience.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>"If you understand the journey your patient takes through your business, then a solution like WelcomeWare isn’t just about efficiency—it’s about creating a seamless, supportive experience that drives patient success and, ultimately, business success."<br>---<br>In this episode, Jerry is joined by Max Zietz, Head of Sales, and Vicki List, Head of Operations and Customer Success at WelcomeWare, to discuss the game-changing impact of virtual front desk solutions in healthcare. Together, they explore how WelcomeWare's innovative kiosks blend efficiency with a human touch, streamlining patient check-ins, managing scheduling demands, and even providing billing support.</p><p>The conversation moves beyond typical cost-cutting perspectives, highlighting how WelcomeWare enables clinics to boost revenue, retain top staff, and enhance the patient journey from arrival to departure. Jerry, Max, and Vicki dive into the three core functions of a front desk — the voice, the face, and the back office — illustrating how virtual solutions can reduce burnout, improve patient satisfaction, and create a seamless experience in both single and multi-location practices. This episode offers valuable insights for healthcare professionals interested in using technology to drive sustainable growth and elevate the patient experience.</p>]]>
      </content:encoded>
      <pubDate>Tue, 29 Oct 2024 16:09:01 -0100</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/443eb882/9c55c96e.mp3" length="107800491" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/prIPfagfXSs5v2DlSilcEkkMhsch-ZHqFddo6HO1gb0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wZTA2/NjdlN2E3NWZhMmY2/YjE1MjY4NjZhZmFl/NjgyZS5wbmc.jpg"/>
      <itunes:duration>3311</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>"If you understand the journey your patient takes through your business, then a solution like WelcomeWare isn’t just about efficiency—it’s about creating a seamless, supportive experience that drives patient success and, ultimately, business success."<br>---<br>In this episode, Jerry is joined by Max Zietz, Head of Sales, and Vicki List, Head of Operations and Customer Success at WelcomeWare, to discuss the game-changing impact of virtual front desk solutions in healthcare. Together, they explore how WelcomeWare's innovative kiosks blend efficiency with a human touch, streamlining patient check-ins, managing scheduling demands, and even providing billing support.</p><p>The conversation moves beyond typical cost-cutting perspectives, highlighting how WelcomeWare enables clinics to boost revenue, retain top staff, and enhance the patient journey from arrival to departure. Jerry, Max, and Vicki dive into the three core functions of a front desk — the voice, the face, and the back office — illustrating how virtual solutions can reduce burnout, improve patient satisfaction, and create a seamless experience in both single and multi-location practices. This episode offers valuable insights for healthcare professionals interested in using technology to drive sustainable growth and elevate the patient experience.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Celebrating 100 Episodes of What's Best for the Patient is Best for Business</title>
      <itunes:episode>107</itunes:episode>
      <podcast:episode>107</podcast:episode>
      <itunes:title>Celebrating 100 Episodes of What's Best for the Patient is Best for Business</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f611bd06-2390-4027-b37a-2f667a2f8985</guid>
      <link>https://www.stratapt.com/article/celebrating-100-episodes-of-whats-best-for-the-patient-is-best-for-business</link>
      <description>
        <![CDATA[<p>In this special 100th episode, Jerry Durham reflects on the incredible journey of the podcast, from its early days as Baseball, Bourbon, and Business to the mission-driven show it is today. Jerry takes a moment to thank those who have been instrumental in shaping this milestone, including Lindsey Wilkins and Nate Navas, who helped him fine-tune the brand, business, and podcast itself. He also expresses deep gratitude to all the amazing guests who have shared their voices and expertise, making every interview a valuable piece of the puzzle.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this special 100th episode, Jerry Durham reflects on the incredible journey of the podcast, from its early days as Baseball, Bourbon, and Business to the mission-driven show it is today. Jerry takes a moment to thank those who have been instrumental in shaping this milestone, including Lindsey Wilkins and Nate Navas, who helped him fine-tune the brand, business, and podcast itself. He also expresses deep gratitude to all the amazing guests who have shared their voices and expertise, making every interview a valuable piece of the puzzle.</p>]]>
      </content:encoded>
      <pubDate>Tue, 22 Oct 2024 17:32:51 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/88ab56c7/91cf5292.mp3" length="7433352" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/zjEWr4pGRQuGzUBAILcUDdG1NS1Em07X-96zZqTgwJk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81Yzlk/MGZhMGJiZDdiMDk3/NGI4MTI4ODI4NDZj/NjFlYi5wbmc.jpg"/>
      <itunes:duration>225</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this special 100th episode, Jerry Durham reflects on the incredible journey of the podcast, from its early days as Baseball, Bourbon, and Business to the mission-driven show it is today. Jerry takes a moment to thank those who have been instrumental in shaping this milestone, including Lindsey Wilkins and Nate Navas, who helped him fine-tune the brand, business, and podcast itself. He also expresses deep gratitude to all the amazing guests who have shared their voices and expertise, making every interview a valuable piece of the puzzle.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Software Built for MORE Patient Engagement! Oh.. and RTM - Interview with Steven Coen, CEO of SaRa Health</title>
      <itunes:episode>106</itunes:episode>
      <podcast:episode>106</podcast:episode>
      <itunes:title>Software Built for MORE Patient Engagement! Oh.. and RTM - Interview with Steven Coen, CEO of SaRa Health</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8f03c215-a8ae-4b03-9036-cba183edb623</guid>
      <link>https://share.transistor.fm/s/37eb8d2a</link>
      <description>
        <![CDATA[<p>In this episode, Jerry Durham interviews Steven Coen, co-founder of SaRa Health, a platform designed to streamline Remote Therapeutic Monitoring (RTM) for physical therapy practices. Steven shares the origin story of SaRa Health, which was inspired by his personal experience as a frustrated patient navigating recovery.</p><p>Throughout the conversation, Steven explains how SaRa Health simplifies patient-provider communication, reduces administrative burdens, and helps physical therapists improve plan of care completion. He also discusses the platform’s role in value-based care and its potential to transform how clinics engage with their patients between visits.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, Jerry Durham interviews Steven Coen, co-founder of SaRa Health, a platform designed to streamline Remote Therapeutic Monitoring (RTM) for physical therapy practices. Steven shares the origin story of SaRa Health, which was inspired by his personal experience as a frustrated patient navigating recovery.</p><p>Throughout the conversation, Steven explains how SaRa Health simplifies patient-provider communication, reduces administrative burdens, and helps physical therapists improve plan of care completion. He also discusses the platform’s role in value-based care and its potential to transform how clinics engage with their patients between visits.</p>]]>
      </content:encoded>
      <pubDate>Tue, 15 Oct 2024 17:31:51 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/37eb8d2a/ceee6b09.mp3" length="121673083" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/GQ1OvK50c0WXaUD4jcIC9edMbecplU_Kt0UJNgfkQ6k/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMzkw/M2Q0ODk2N2NmODVi/ZmVmNjU1MDA1Yjg1/YzEyMi5wbmc.jpg"/>
      <itunes:duration>3751</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, Jerry Durham interviews Steven Coen, co-founder of SaRa Health, a platform designed to streamline Remote Therapeutic Monitoring (RTM) for physical therapy practices. Steven shares the origin story of SaRa Health, which was inspired by his personal experience as a frustrated patient navigating recovery.</p><p>Throughout the conversation, Steven explains how SaRa Health simplifies patient-provider communication, reduces administrative burdens, and helps physical therapists improve plan of care completion. He also discusses the platform’s role in value-based care and its potential to transform how clinics engage with their patients between visits.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Front Desk Sales In Ophthalmology.. Yes it works in ALL of healthcare - Interview with Chris Bonsall, VP of Revenue Generation, Navigate Patient Solutions</title>
      <itunes:episode>105</itunes:episode>
      <podcast:episode>105</podcast:episode>
      <itunes:title>Front Desk Sales In Ophthalmology.. Yes it works in ALL of healthcare - Interview with Chris Bonsall, VP of Revenue Generation, Navigate Patient Solutions</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">619b9f52-7d22-4ec1-b312-cb97df8d85d5</guid>
      <link>https://share.transistor.fm/s/04b8efe7</link>
      <description>
        <![CDATA[<p>In this episode, I sit down with Chris Bonsall from Navigate Patient Solutions to dive into the importance of patient education and how setting expectations can transform healthcare outcomes. Chris shares his unique perspective, honed through years of experience in the ophthalmology space, on why investing in the patient journey—before they even step foot in the office—can lead to better outcomes for patients, more efficient practices, and less stress for providers.</p><p>We discuss strategies that can be applied across various healthcare verticals, touching on everything from reducing cancellations and no-shows to creating a seamless, value-driven patient experience. If you’re looking to optimize your practice’s business operations without compromising care, this episode is for you.</p><p>Chris emphasizes the need to go upstream in the patient journey, tackling uncertainty and setting clear expectations from the first point of contact. Whether you’re in private practice or a larger healthcare organization, this conversation will inspire you to rethink how your team communicates and connects with patients to drive both clinical and business success.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, I sit down with Chris Bonsall from Navigate Patient Solutions to dive into the importance of patient education and how setting expectations can transform healthcare outcomes. Chris shares his unique perspective, honed through years of experience in the ophthalmology space, on why investing in the patient journey—before they even step foot in the office—can lead to better outcomes for patients, more efficient practices, and less stress for providers.</p><p>We discuss strategies that can be applied across various healthcare verticals, touching on everything from reducing cancellations and no-shows to creating a seamless, value-driven patient experience. If you’re looking to optimize your practice’s business operations without compromising care, this episode is for you.</p><p>Chris emphasizes the need to go upstream in the patient journey, tackling uncertainty and setting clear expectations from the first point of contact. Whether you’re in private practice or a larger healthcare organization, this conversation will inspire you to rethink how your team communicates and connects with patients to drive both clinical and business success.</p>]]>
      </content:encoded>
      <pubDate>Tue, 08 Oct 2024 19:23:28 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/04b8efe7/3ec52b5a.mp3" length="111440977" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/RKh6LAo7n3EIagp5qlylNi2Mejs7H8aiWQIVyw19bBI/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMTFi/ZTc4YWVmODYyOTFk/ZDg4YzE3Yjk0YWE5/MmM3ZS5wbmc.jpg"/>
      <itunes:duration>3430</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, I sit down with Chris Bonsall from Navigate Patient Solutions to dive into the importance of patient education and how setting expectations can transform healthcare outcomes. Chris shares his unique perspective, honed through years of experience in the ophthalmology space, on why investing in the patient journey—before they even step foot in the office—can lead to better outcomes for patients, more efficient practices, and less stress for providers.</p><p>We discuss strategies that can be applied across various healthcare verticals, touching on everything from reducing cancellations and no-shows to creating a seamless, value-driven patient experience. If you’re looking to optimize your practice’s business operations without compromising care, this episode is for you.</p><p>Chris emphasizes the need to go upstream in the patient journey, tackling uncertainty and setting clear expectations from the first point of contact. Whether you’re in private practice or a larger healthcare organization, this conversation will inspire you to rethink how your team communicates and connects with patients to drive both clinical and business success.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Building Interprofessional teams for Greater Patient Success in Healthcare - Interview with Tina Patel Gunaldo, PhD, DPT, MHS</title>
      <itunes:episode>104</itunes:episode>
      <podcast:episode>104</podcast:episode>
      <itunes:title>Building Interprofessional teams for Greater Patient Success in Healthcare - Interview with Tina Patel Gunaldo, PhD, DPT, MHS</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">7f0c82d3-1097-4b82-a301-7ba56649dd26</guid>
      <link>https://share.transistor.fm/s/0abd284f</link>
      <description>
        <![CDATA[<p>In this episode of the What's Best for the Patient is Best for Business podcast, host Jerry Durham sits down with Dr. Tina Gunaldo, a physical therapist and advocate for interprofessional collaboration in healthcare. Drawing from her years of experience and passion for creating cohesive healthcare teams, Dr. Gunaldo breaks down the true essence of patient-centered care and the vital role of interprofessional teamwork in achieving it.</p><p>Jerry and Dr. Gunaldo dive deep into the distinctions between multidisciplinary, interdisciplinary, and interprofessional care, and discuss why understanding each model is crucial for healthcare professionals and leaders alike. Dr. Gunaldo shares her insights on the common barriers to effective team collaboration and offers practical strategies to overcome them—whether it’s better communication, understanding roles and responsibilities, or learning to respect every professional’s contribution to the patient’s journey.</p><p>If you’ve ever wondered how to transform your healthcare practice to provide the best patient outcomes while fostering a stronger sense of community and teamwork, this episode is for you. Tune in to discover why adopting an interprofessional approach isn’t just better for patients—it’s better for business, too.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of the What's Best for the Patient is Best for Business podcast, host Jerry Durham sits down with Dr. Tina Gunaldo, a physical therapist and advocate for interprofessional collaboration in healthcare. Drawing from her years of experience and passion for creating cohesive healthcare teams, Dr. Gunaldo breaks down the true essence of patient-centered care and the vital role of interprofessional teamwork in achieving it.</p><p>Jerry and Dr. Gunaldo dive deep into the distinctions between multidisciplinary, interdisciplinary, and interprofessional care, and discuss why understanding each model is crucial for healthcare professionals and leaders alike. Dr. Gunaldo shares her insights on the common barriers to effective team collaboration and offers practical strategies to overcome them—whether it’s better communication, understanding roles and responsibilities, or learning to respect every professional’s contribution to the patient’s journey.</p><p>If you’ve ever wondered how to transform your healthcare practice to provide the best patient outcomes while fostering a stronger sense of community and teamwork, this episode is for you. Tune in to discover why adopting an interprofessional approach isn’t just better for patients—it’s better for business, too.</p>]]>
      </content:encoded>
      <pubDate>Tue, 01 Oct 2024 12:30:33 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/0abd284f/d97ed352.mp3" length="141597496" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/ncYGus_lsaQ1MDipFEhjOKSmy1_ZKM51CDK8xhLPKzQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iMzY2/ZTRhYjJiMzI2NjE0/NzA0MWIwYjg0NzU2/NmYxNS5wbmc.jpg"/>
      <itunes:duration>4340</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of the What's Best for the Patient is Best for Business podcast, host Jerry Durham sits down with Dr. Tina Gunaldo, a physical therapist and advocate for interprofessional collaboration in healthcare. Drawing from her years of experience and passion for creating cohesive healthcare teams, Dr. Gunaldo breaks down the true essence of patient-centered care and the vital role of interprofessional teamwork in achieving it.</p><p>Jerry and Dr. Gunaldo dive deep into the distinctions between multidisciplinary, interdisciplinary, and interprofessional care, and discuss why understanding each model is crucial for healthcare professionals and leaders alike. Dr. Gunaldo shares her insights on the common barriers to effective team collaboration and offers practical strategies to overcome them—whether it’s better communication, understanding roles and responsibilities, or learning to respect every professional’s contribution to the patient’s journey.</p><p>If you’ve ever wondered how to transform your healthcare practice to provide the best patient outcomes while fostering a stronger sense of community and teamwork, this episode is for you. Tune in to discover why adopting an interprofessional approach isn’t just better for patients—it’s better for business, too.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Healthcare, Storytelling and Making an Impact - Interview with Adrian Miranda</title>
      <itunes:episode>103</itunes:episode>
      <podcast:episode>103</podcast:episode>
      <itunes:title>Healthcare, Storytelling and Making an Impact - Interview with Adrian Miranda</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b3bedec9-c790-447c-82f8-3eeec7f24013</guid>
      <link>https://www.stratapt.com/article/healthcare-storytelling-and-making-an-impact-interview-with-adrian-miranda</link>
      <description>
        <![CDATA[<p>In this episode, we dive into a wide-ranging conversation with Adrian Miranda, a multifaceted physical therapist, filmmaker, and content creator. Adrian shares his journey from practicing physical therapy to blending healthcare with entertainment, emphasizing the power of storytelling to create impactful and relatable content. We explore his passion for shaping narratives that bring healthcare into the mainstream while addressing the importance of cultural representation and the complexities of social determinants of health. Adrian opens up about his motivations, his approach to creating content that resonates across communities, and the emotional and professional challenges that have shaped his path.</p><p>From discussing the need for understanding patients beyond their symptoms to the significance of creating content that speaks to diverse audiences, this episode offers a rich perspective on healthcare's role in shaping lives both on and off-screen. Adrian’s vision of using entertainment to bridge healthcare gaps and connect people is inspiring and thought-provoking.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, we dive into a wide-ranging conversation with Adrian Miranda, a multifaceted physical therapist, filmmaker, and content creator. Adrian shares his journey from practicing physical therapy to blending healthcare with entertainment, emphasizing the power of storytelling to create impactful and relatable content. We explore his passion for shaping narratives that bring healthcare into the mainstream while addressing the importance of cultural representation and the complexities of social determinants of health. Adrian opens up about his motivations, his approach to creating content that resonates across communities, and the emotional and professional challenges that have shaped his path.</p><p>From discussing the need for understanding patients beyond their symptoms to the significance of creating content that speaks to diverse audiences, this episode offers a rich perspective on healthcare's role in shaping lives both on and off-screen. Adrian’s vision of using entertainment to bridge healthcare gaps and connect people is inspiring and thought-provoking.</p>]]>
      </content:encoded>
      <pubDate>Tue, 24 Sep 2024 16:32:31 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/dc07ef95/07513ee1.mp3" length="149573314" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/nft6_7koxD_zd48MPW7sucj8ZJqdAjE8SyA1wYvu-1c/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jMDVk/Y2YzNTM1OTMwZTU1/MDU1YzRlYmFhZWIx/MTBmYS5wbmc.jpg"/>
      <itunes:duration>4645</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, we dive into a wide-ranging conversation with Adrian Miranda, a multifaceted physical therapist, filmmaker, and content creator. Adrian shares his journey from practicing physical therapy to blending healthcare with entertainment, emphasizing the power of storytelling to create impactful and relatable content. We explore his passion for shaping narratives that bring healthcare into the mainstream while addressing the importance of cultural representation and the complexities of social determinants of health. Adrian opens up about his motivations, his approach to creating content that resonates across communities, and the emotional and professional challenges that have shaped his path.</p><p>From discussing the need for understanding patients beyond their symptoms to the significance of creating content that speaks to diverse audiences, this episode offers a rich perspective on healthcare's role in shaping lives both on and off-screen. Adrian’s vision of using entertainment to bridge healthcare gaps and connect people is inspiring and thought-provoking.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Elevating the Role of PTAs in Healthcare - Interview with Jimmy Pacini</title>
      <itunes:episode>102</itunes:episode>
      <podcast:episode>102</podcast:episode>
      <itunes:title>Elevating the Role of PTAs in Healthcare - Interview with Jimmy Pacini</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">29578355-a7e7-492d-bdcd-10060e4fb8d6</guid>
      <link>https://share.transistor.fm/s/f9f00c04</link>
      <description>
        <![CDATA[<p>In this week's episode, we get deep into the future of physical therapy and the pivotal role of Physical Therapy Assistants. Joining Jerry Durham is Jimmy Pacini, a seasoned PTA and educator, who shares his insights on how PTAs are often underutilized in healthcare settings and the vast potential they bring to the industry. We explore the evolution of PTA education, challenges in defining the value of PTAs in clinics, and how shifting mindsets can lead to better patient outcomes and business growth.</p><p>From building stronger PT-PTA teams to reimagining clinical models and the patient experience, we challenge conventional thinking and look at how PTAs can contribute far more to the system. Whether you're a physical therapist, PTA, or clinic owner, this episode is packed with valuable takeaways for improving the efficiency and impact of your practice.</p><p>Tune in for a candid discussion on breaking out of the box, understanding the true value of PTAs, and envisioning a healthcare system that puts patient care at the forefront.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this week's episode, we get deep into the future of physical therapy and the pivotal role of Physical Therapy Assistants. Joining Jerry Durham is Jimmy Pacini, a seasoned PTA and educator, who shares his insights on how PTAs are often underutilized in healthcare settings and the vast potential they bring to the industry. We explore the evolution of PTA education, challenges in defining the value of PTAs in clinics, and how shifting mindsets can lead to better patient outcomes and business growth.</p><p>From building stronger PT-PTA teams to reimagining clinical models and the patient experience, we challenge conventional thinking and look at how PTAs can contribute far more to the system. Whether you're a physical therapist, PTA, or clinic owner, this episode is packed with valuable takeaways for improving the efficiency and impact of your practice.</p><p>Tune in for a candid discussion on breaking out of the box, understanding the true value of PTAs, and envisioning a healthcare system that puts patient care at the forefront.</p>]]>
      </content:encoded>
      <pubDate>Tue, 17 Sep 2024 17:30:34 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/f9f00c04/a3115f0c.mp3" length="92469431" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/QRbn0xves-N65X1qpUOHqrtoFH0FTQ9dV46_EVem14s/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMWI0/YTU5ZDU5N2UzNDll/OTlhNzk4NTM3M2Uz/NWJiOC5wbmc.jpg"/>
      <itunes:duration>2842</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this week's episode, we get deep into the future of physical therapy and the pivotal role of Physical Therapy Assistants. Joining Jerry Durham is Jimmy Pacini, a seasoned PTA and educator, who shares his insights on how PTAs are often underutilized in healthcare settings and the vast potential they bring to the industry. We explore the evolution of PTA education, challenges in defining the value of PTAs in clinics, and how shifting mindsets can lead to better patient outcomes and business growth.</p><p>From building stronger PT-PTA teams to reimagining clinical models and the patient experience, we challenge conventional thinking and look at how PTAs can contribute far more to the system. Whether you're a physical therapist, PTA, or clinic owner, this episode is packed with valuable takeaways for improving the efficiency and impact of your practice.</p><p>Tune in for a candid discussion on breaking out of the box, understanding the true value of PTAs, and envisioning a healthcare system that puts patient care at the forefront.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Building a Future for Independent PT Practices - Interview with Founder of CityPT, Andrew Shirk and Director of Business Operations, Puja Desai </title>
      <itunes:episode>101</itunes:episode>
      <podcast:episode>101</podcast:episode>
      <itunes:title>Building a Future for Independent PT Practices - Interview with Founder of CityPT, Andrew Shirk and Director of Business Operations, Puja Desai </itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e80105b9-eae3-44ff-934f-66a501646acd</guid>
      <link>https://www.stratapt.com/article/building-a-future-for-independent-pt-practices-interview-with-founder-of-citypt-andrew-shirk-and-director-of-business-operations-puja-desai</link>
      <description>
        <![CDATA[<p>In this episode, we sit down with Andrew Shirk, the CEO and Founder of CityPT, and Puja Desai, the Director of Business Operations, to dive deep into how they are revolutionizing the physical therapy industry. CityPT is a platform designed to empower clinicians by providing them with the tools they need to create and grow their own independent practices—without the traditional obstacles of the healthcare system.</p><p>Andrew shares his personal journey as a software engineer turned healthcare advocate after a frustrating experience as a patient. His insights, combined with Puja’s years of experience as a physical therapist and healthcare leader, make for a compelling discussion on the challenges faced by both clinicians and patients in today’s healthcare system.</p><p>Together, we explore how CityPT is “compressing time” for clinicians, helping them launch their practices faster and with less financial burden. We also discuss the importance of aligning incentives directly with patients, offering a hybrid care solution that provides flexibility for both clinicians and patients.</p><p>If you're a physical therapist looking to exit the traditional care model, or just curious about the future of independent PT practices, this is a must-listen episode. Join us as we uncover the unique approach CityPT is taking to improve the PT profession and the patient experience.</p><p>Key Takeaways:</p><p>How CityPT empowers clinicians to build their own independent PT practices<br>The story behind Andrew’s personal experience that inspired the platform<br>Pooja’s perspective on the operational and business side of physical therapy<br>The importance of compressing time and cost for clinicians starting out<br>The hybrid care model that’s changing how physical therapy is delivered<br>Why aligning incentives with patients is critical for the future of healthcare</p><p>Tune in now to discover how CityPT is making waves in the PT industry!</p><p>Learn more at <br>www.citypt.com </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, we sit down with Andrew Shirk, the CEO and Founder of CityPT, and Puja Desai, the Director of Business Operations, to dive deep into how they are revolutionizing the physical therapy industry. CityPT is a platform designed to empower clinicians by providing them with the tools they need to create and grow their own independent practices—without the traditional obstacles of the healthcare system.</p><p>Andrew shares his personal journey as a software engineer turned healthcare advocate after a frustrating experience as a patient. His insights, combined with Puja’s years of experience as a physical therapist and healthcare leader, make for a compelling discussion on the challenges faced by both clinicians and patients in today’s healthcare system.</p><p>Together, we explore how CityPT is “compressing time” for clinicians, helping them launch their practices faster and with less financial burden. We also discuss the importance of aligning incentives directly with patients, offering a hybrid care solution that provides flexibility for both clinicians and patients.</p><p>If you're a physical therapist looking to exit the traditional care model, or just curious about the future of independent PT practices, this is a must-listen episode. Join us as we uncover the unique approach CityPT is taking to improve the PT profession and the patient experience.</p><p>Key Takeaways:</p><p>How CityPT empowers clinicians to build their own independent PT practices<br>The story behind Andrew’s personal experience that inspired the platform<br>Pooja’s perspective on the operational and business side of physical therapy<br>The importance of compressing time and cost for clinicians starting out<br>The hybrid care model that’s changing how physical therapy is delivered<br>Why aligning incentives with patients is critical for the future of healthcare</p><p>Tune in now to discover how CityPT is making waves in the PT industry!</p><p>Learn more at <br>www.citypt.com </p>]]>
      </content:encoded>
      <pubDate>Tue, 10 Sep 2024 15:45:34 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/8a927f2a/124f8c32.mp3" length="75679537" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/8M6aTxsrkFBqSmGjw1J1uWe8okxIZV_p5_n8kD7C6KM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jOGVj/ZTFlNTAwMDM2NmFl/NGZmYWI0MDViNTk0/Y2NiOS5wbmc.jpg"/>
      <itunes:duration>2324</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, we sit down with Andrew Shirk, the CEO and Founder of CityPT, and Puja Desai, the Director of Business Operations, to dive deep into how they are revolutionizing the physical therapy industry. CityPT is a platform designed to empower clinicians by providing them with the tools they need to create and grow their own independent practices—without the traditional obstacles of the healthcare system.</p><p>Andrew shares his personal journey as a software engineer turned healthcare advocate after a frustrating experience as a patient. His insights, combined with Puja’s years of experience as a physical therapist and healthcare leader, make for a compelling discussion on the challenges faced by both clinicians and patients in today’s healthcare system.</p><p>Together, we explore how CityPT is “compressing time” for clinicians, helping them launch their practices faster and with less financial burden. We also discuss the importance of aligning incentives directly with patients, offering a hybrid care solution that provides flexibility for both clinicians and patients.</p><p>If you're a physical therapist looking to exit the traditional care model, or just curious about the future of independent PT practices, this is a must-listen episode. Join us as we uncover the unique approach CityPT is taking to improve the PT profession and the patient experience.</p><p>Key Takeaways:</p><p>How CityPT empowers clinicians to build their own independent PT practices<br>The story behind Andrew’s personal experience that inspired the platform<br>Pooja’s perspective on the operational and business side of physical therapy<br>The importance of compressing time and cost for clinicians starting out<br>The hybrid care model that’s changing how physical therapy is delivered<br>Why aligning incentives with patients is critical for the future of healthcare</p><p>Tune in now to discover how CityPT is making waves in the PT industry!</p><p>Learn more at <br>www.citypt.com </p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Building a Thriving, Patient-Centered Healthcare Practice - Interview with Michael Silva </title>
      <itunes:episode>100</itunes:episode>
      <podcast:episode>100</podcast:episode>
      <itunes:title>Building a Thriving, Patient-Centered Healthcare Practice - Interview with Michael Silva </itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">10ef9309-33b7-409a-b7c2-5c0d85edf4f7</guid>
      <link>https://share.transistor.fm/s/a6abbbb6</link>
      <description>
        <![CDATA[<p>In this episode, Jerry Durham sits down with Michael Silva, a seasoned physical therapist and former clinic owner, to explore the journey of building a patient-centered practice. Michael shares his experiences, from starting a cash-based clinic to growing it into a thriving multi-location business, all while maintaining an unwavering commitment to exceptional patient care.</p><p>Listeners will hear how Michael’s dedication to creating a connected and engaging experience for patients set his clinics apart in a competitive market. He discusses the strategies that made his practice successful, including hiring the right team members, implementing effective systems, and focusing on the full patient journey.</p><p>Throughout the conversation, Michael emphasizes the importance of motivation, engagement, and consistently delivering on promises. He also delves into the significance of breaking stereotypes in healthcare and surprising patients with outstanding service.</p><p>Jerry and Michael explore valuable lessons on leadership, the critical role of understanding the patient experience, and why it's essential to prioritize the majority of patients who truly appreciate the care they receive.</p><p>Whether you're a healthcare professional, clinic owner, or simply interested in the nuances of providing exceptional service, this episode offers actionable insights that can elevate any practice and enhance patient satisfaction.</p><p>Tune in to discover how thoughtful actions can make a significant difference in both patient satisfaction and business success.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, Jerry Durham sits down with Michael Silva, a seasoned physical therapist and former clinic owner, to explore the journey of building a patient-centered practice. Michael shares his experiences, from starting a cash-based clinic to growing it into a thriving multi-location business, all while maintaining an unwavering commitment to exceptional patient care.</p><p>Listeners will hear how Michael’s dedication to creating a connected and engaging experience for patients set his clinics apart in a competitive market. He discusses the strategies that made his practice successful, including hiring the right team members, implementing effective systems, and focusing on the full patient journey.</p><p>Throughout the conversation, Michael emphasizes the importance of motivation, engagement, and consistently delivering on promises. He also delves into the significance of breaking stereotypes in healthcare and surprising patients with outstanding service.</p><p>Jerry and Michael explore valuable lessons on leadership, the critical role of understanding the patient experience, and why it's essential to prioritize the majority of patients who truly appreciate the care they receive.</p><p>Whether you're a healthcare professional, clinic owner, or simply interested in the nuances of providing exceptional service, this episode offers actionable insights that can elevate any practice and enhance patient satisfaction.</p><p>Tune in to discover how thoughtful actions can make a significant difference in both patient satisfaction and business success.</p>]]>
      </content:encoded>
      <pubDate>Tue, 03 Sep 2024 19:15:40 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/a6abbbb6/6c8ac8e2.mp3" length="127767920" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/fH6ksR47w_Ms58opd5Y27_stKdWOEEGFc6OITzgbiD8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMWM4/NDg2ZDMxNmE0Y2Uy/MTRmNmViNmQ2M2U5/NmM2NS5wbmc.jpg"/>
      <itunes:duration>3934</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, Jerry Durham sits down with Michael Silva, a seasoned physical therapist and former clinic owner, to explore the journey of building a patient-centered practice. Michael shares his experiences, from starting a cash-based clinic to growing it into a thriving multi-location business, all while maintaining an unwavering commitment to exceptional patient care.</p><p>Listeners will hear how Michael’s dedication to creating a connected and engaging experience for patients set his clinics apart in a competitive market. He discusses the strategies that made his practice successful, including hiring the right team members, implementing effective systems, and focusing on the full patient journey.</p><p>Throughout the conversation, Michael emphasizes the importance of motivation, engagement, and consistently delivering on promises. He also delves into the significance of breaking stereotypes in healthcare and surprising patients with outstanding service.</p><p>Jerry and Michael explore valuable lessons on leadership, the critical role of understanding the patient experience, and why it's essential to prioritize the majority of patients who truly appreciate the care they receive.</p><p>Whether you're a healthcare professional, clinic owner, or simply interested in the nuances of providing exceptional service, this episode offers actionable insights that can elevate any practice and enhance patient satisfaction.</p><p>Tune in to discover how thoughtful actions can make a significant difference in both patient satisfaction and business success.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Power of Leadership and Operational Excellence: A Conversation with John DeLucci</title>
      <itunes:episode>99</itunes:episode>
      <podcast:episode>99</podcast:episode>
      <itunes:title>The Power of Leadership and Operational Excellence: A Conversation with John DeLucci</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">1656d48a-e448-44b5-9df4-06fa72f0c22a</guid>
      <link>https://www.stratapt.com/article/the-power-of-leadership-and-operational-excellence-a-conversation-with-john-delucci</link>
      <description>
        <![CDATA[<p>In this episode, Jerry sits down with John DeLucci, a seasoned leader in the healthcare industry, to dive deep into the importance of operational excellence and its impact on both patient care and business success. John shares his insights from over a decade of experience in management, highlighting the critical role that efficient operations play in creating a well-oiled machine that benefits everyone—patients, clinicians, and the entire team.</p><p>Together, they explore topics such as the significance of hiring the right people, the balance between individual check-ins and group meetings, and the often-overlooked value of empowering front desk staff. John emphasizes the need for collaboration, transparent communication, and a culture that embraces continuous improvement and learning from failures.</p><p>Whether you're a healthcare professional, a manager, or simply interested in leadership and operations, this episode offers valuable takeaways on how to build a cohesive, high-performing team that drives both clinical and business success.</p><p>Book mentioned in this episode: Waking Up a Leader: The Five Relationships of Success by Daphne Scott </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, Jerry sits down with John DeLucci, a seasoned leader in the healthcare industry, to dive deep into the importance of operational excellence and its impact on both patient care and business success. John shares his insights from over a decade of experience in management, highlighting the critical role that efficient operations play in creating a well-oiled machine that benefits everyone—patients, clinicians, and the entire team.</p><p>Together, they explore topics such as the significance of hiring the right people, the balance between individual check-ins and group meetings, and the often-overlooked value of empowering front desk staff. John emphasizes the need for collaboration, transparent communication, and a culture that embraces continuous improvement and learning from failures.</p><p>Whether you're a healthcare professional, a manager, or simply interested in leadership and operations, this episode offers valuable takeaways on how to build a cohesive, high-performing team that drives both clinical and business success.</p><p>Book mentioned in this episode: Waking Up a Leader: The Five Relationships of Success by Daphne Scott </p>]]>
      </content:encoded>
      <pubDate>Tue, 27 Aug 2024 15:30:35 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/386676d2/d105ac16.mp3" length="101582810" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/9HaeBGknkt4AuYqp_afbqG9RP7uuPz4tyIs3M204GC8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lZDJk/Zjk0MWExODg1NDA0/OTU3ZjgzMTk5NWJm/NWY2NC5wbmc.jpg"/>
      <itunes:duration>3132</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, Jerry sits down with John DeLucci, a seasoned leader in the healthcare industry, to dive deep into the importance of operational excellence and its impact on both patient care and business success. John shares his insights from over a decade of experience in management, highlighting the critical role that efficient operations play in creating a well-oiled machine that benefits everyone—patients, clinicians, and the entire team.</p><p>Together, they explore topics such as the significance of hiring the right people, the balance between individual check-ins and group meetings, and the often-overlooked value of empowering front desk staff. John emphasizes the need for collaboration, transparent communication, and a culture that embraces continuous improvement and learning from failures.</p><p>Whether you're a healthcare professional, a manager, or simply interested in leadership and operations, this episode offers valuable takeaways on how to build a cohesive, high-performing team that drives both clinical and business success.</p><p>Book mentioned in this episode: Waking Up a Leader: The Five Relationships of Success by Daphne Scott </p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Making an Impact in Healthcare with AI - Interview with Pedro Teixeira, MD, PhD, Founder Prediction Health</title>
      <itunes:episode>98</itunes:episode>
      <podcast:episode>98</podcast:episode>
      <itunes:title>Making an Impact in Healthcare with AI - Interview with Pedro Teixeira, MD, PhD, Founder Prediction Health</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9afb9cad-bf23-44e3-94c6-f401f50d371d</guid>
      <link>https://www.stratapt.com/article/making-an-impact-in-healthcare-with-ai-interview-with-pedro-teixeira-md-phd-founder-prediction-health</link>
      <description>
        <![CDATA[<p>In this episode, we're thrilled to welcome Pedro Teixeira, founder and CEO of Prediction Health, for an in-depth conversation about how AI is revolutionizing healthcare documentation and patient care. Pedro takes us through the innovative journey of Prediction Health, starting from its inception to its current state-of-the-art tools like Practice Intel and Sidekick, which are transforming how clinicians work.</p><p>Pedro shares the mission behind Prediction Health and how it all started with a passion for computer science and AI long before these technologies became mainstream. We explore how their tools are integrated seamlessly with existing EMR systems, making documentation faster, more accurate, and less burdensome for healthcare providers.</p><p>We also discuss the broader impact of these tools on patient outcomes, clinic efficiency, and even the hiring process in healthcare. Pedro dives into the significant reduction in documentation time, improved billing accuracy, and the potential to reduce clinician burnout—benefits that make Prediction Health a game-changer in the industry.</p><p>Finally, we talk about the future of AI in healthcare, including exciting features like the HIPAA-compliant Ask AI tool, and how these advancements are setting a new standard for patient care. Whether you’re a healthcare provider, clinic manager, or just curious about the intersection of AI and healthcare, this episode is packed with valuable insights.</p><p>Tune in to learn how Prediction Health is helping clinicians focus on what they do best—caring for their patients—while AI takes care of the rest.</p><p>Key Topics:</p><p>The evolution of Prediction Health and its mission<br>How Practice Intel and Sidekick are changing the game in healthcare documentation<br>The role of AI in improving patient outcomes and clinician efficiency<br>The future of AI in healthcare, including the HIPAA-compliant Ask AI tool<br>How Prediction Health can help reduce clinician burnout and improve the work-life balance of healthcare providers<br>Don’t miss this episode if you’re interested in the future of healthcare technology and how it can improve your practice.</p><p>Pedro L. Teixeira, MD, PhD, is the co-founder and CEO of PredictionHealth, a healthcare technology company using AI to streamline clinician workflows and reduce administrative busywork. With a PhD in biomedical informatics and an MD from Vanderbilt University, Dr. Teixeira set out with colleague and co-founder Dr. Ravi Atreya, MD, PhD, to leverage machine learning and natural language processing to make it easy for clinicians to deliver the best care to every patient every time, and together they founded PredictionHealth in 2017. Under their leadership, PredictionHealth has developed AI-powered solutions to improve PT/OT efficiency and documentation compliance, allowing clinicians to focus more on patient care.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, we're thrilled to welcome Pedro Teixeira, founder and CEO of Prediction Health, for an in-depth conversation about how AI is revolutionizing healthcare documentation and patient care. Pedro takes us through the innovative journey of Prediction Health, starting from its inception to its current state-of-the-art tools like Practice Intel and Sidekick, which are transforming how clinicians work.</p><p>Pedro shares the mission behind Prediction Health and how it all started with a passion for computer science and AI long before these technologies became mainstream. We explore how their tools are integrated seamlessly with existing EMR systems, making documentation faster, more accurate, and less burdensome for healthcare providers.</p><p>We also discuss the broader impact of these tools on patient outcomes, clinic efficiency, and even the hiring process in healthcare. Pedro dives into the significant reduction in documentation time, improved billing accuracy, and the potential to reduce clinician burnout—benefits that make Prediction Health a game-changer in the industry.</p><p>Finally, we talk about the future of AI in healthcare, including exciting features like the HIPAA-compliant Ask AI tool, and how these advancements are setting a new standard for patient care. Whether you’re a healthcare provider, clinic manager, or just curious about the intersection of AI and healthcare, this episode is packed with valuable insights.</p><p>Tune in to learn how Prediction Health is helping clinicians focus on what they do best—caring for their patients—while AI takes care of the rest.</p><p>Key Topics:</p><p>The evolution of Prediction Health and its mission<br>How Practice Intel and Sidekick are changing the game in healthcare documentation<br>The role of AI in improving patient outcomes and clinician efficiency<br>The future of AI in healthcare, including the HIPAA-compliant Ask AI tool<br>How Prediction Health can help reduce clinician burnout and improve the work-life balance of healthcare providers<br>Don’t miss this episode if you’re interested in the future of healthcare technology and how it can improve your practice.</p><p>Pedro L. Teixeira, MD, PhD, is the co-founder and CEO of PredictionHealth, a healthcare technology company using AI to streamline clinician workflows and reduce administrative busywork. With a PhD in biomedical informatics and an MD from Vanderbilt University, Dr. Teixeira set out with colleague and co-founder Dr. Ravi Atreya, MD, PhD, to leverage machine learning and natural language processing to make it easy for clinicians to deliver the best care to every patient every time, and together they founded PredictionHealth in 2017. Under their leadership, PredictionHealth has developed AI-powered solutions to improve PT/OT efficiency and documentation compliance, allowing clinicians to focus more on patient care.</p>]]>
      </content:encoded>
      <pubDate>Tue, 20 Aug 2024 17:47:05 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/74d2b4f5/d5affc7d.mp3" length="103533928" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/9FfPUoUH5kCdKC1gAw1STNfyf2g_3Xiyob95zwJZn1c/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wNDUx/NmMwYjg5N2M0NTAw/NzAyNjZhYWRlMTU5/YjYzZS5wbmc.jpg"/>
      <itunes:duration>3200</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, we're thrilled to welcome Pedro Teixeira, founder and CEO of Prediction Health, for an in-depth conversation about how AI is revolutionizing healthcare documentation and patient care. Pedro takes us through the innovative journey of Prediction Health, starting from its inception to its current state-of-the-art tools like Practice Intel and Sidekick, which are transforming how clinicians work.</p><p>Pedro shares the mission behind Prediction Health and how it all started with a passion for computer science and AI long before these technologies became mainstream. We explore how their tools are integrated seamlessly with existing EMR systems, making documentation faster, more accurate, and less burdensome for healthcare providers.</p><p>We also discuss the broader impact of these tools on patient outcomes, clinic efficiency, and even the hiring process in healthcare. Pedro dives into the significant reduction in documentation time, improved billing accuracy, and the potential to reduce clinician burnout—benefits that make Prediction Health a game-changer in the industry.</p><p>Finally, we talk about the future of AI in healthcare, including exciting features like the HIPAA-compliant Ask AI tool, and how these advancements are setting a new standard for patient care. Whether you’re a healthcare provider, clinic manager, or just curious about the intersection of AI and healthcare, this episode is packed with valuable insights.</p><p>Tune in to learn how Prediction Health is helping clinicians focus on what they do best—caring for their patients—while AI takes care of the rest.</p><p>Key Topics:</p><p>The evolution of Prediction Health and its mission<br>How Practice Intel and Sidekick are changing the game in healthcare documentation<br>The role of AI in improving patient outcomes and clinician efficiency<br>The future of AI in healthcare, including the HIPAA-compliant Ask AI tool<br>How Prediction Health can help reduce clinician burnout and improve the work-life balance of healthcare providers<br>Don’t miss this episode if you’re interested in the future of healthcare technology and how it can improve your practice.</p><p>Pedro L. Teixeira, MD, PhD, is the co-founder and CEO of PredictionHealth, a healthcare technology company using AI to streamline clinician workflows and reduce administrative busywork. With a PhD in biomedical informatics and an MD from Vanderbilt University, Dr. Teixeira set out with colleague and co-founder Dr. Ravi Atreya, MD, PhD, to leverage machine learning and natural language processing to make it easy for clinicians to deliver the best care to every patient every time, and together they founded PredictionHealth in 2017. Under their leadership, PredictionHealth has developed AI-powered solutions to improve PT/OT efficiency and documentation compliance, allowing clinicians to focus more on patient care.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Breaking the Mold: How Authenticity Leads to Better Patient Care - Interview with Speaker Coach, Dave James</title>
      <itunes:episode>97</itunes:episode>
      <podcast:episode>97</podcast:episode>
      <itunes:title>Breaking the Mold: How Authenticity Leads to Better Patient Care - Interview with Speaker Coach, Dave James</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9b3ffcc5-045d-4033-b65e-6362dfa12a89</guid>
      <link>https://www.stratapt.com/article/breaking-the-mold-how-authenticity-leads-to-better-patient-care-interview-with-speaker-coach-dave-james</link>
      <description>
        <![CDATA[<p>In this episode, I sit down with Dave James, an “irritatingly good speaker” and coach who helps business owners find their voice with authenticity, fun, and confidence. A professional speaker and 'tattooed Brummie with a beard', Dave brings a unique blend of humor, honesty, and real-world experience to our conversation about something we all need more of—authenticity.</p><p>Dave’s journey from podiatrist to business and speaker coach coach is packed with insights on how staying true to yourself can actually make you a better professional. We dive into the "professionalism paradox"—how trying too hard to be ‘professional’ can sometimes bury your personality—and why that’s a problem in healthcare.</p><p>We also touch on the importance of trust, empathy, and just being present with patients. Dave shares some great stories and tips on how to navigate the tricky balance between being yourself and meeting the demands of your job. And of course, we couldn’t resist geeking out over some music talk, including a fun side conversation about our love for Rage Against the Machine.</p><p>If you’re in healthcare (or any profession, really) and have ever felt the pressure to fit into a mold, this episode is for you. It's all about finding that sweet spot where professionalism and personality meet, and how that can lead to better outcomes for everyone involved.</p><p>Be sure to connect with Dave on LinkedIn<br>https://www.linkedin.com/in/iamdavejames/</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, I sit down with Dave James, an “irritatingly good speaker” and coach who helps business owners find their voice with authenticity, fun, and confidence. A professional speaker and 'tattooed Brummie with a beard', Dave brings a unique blend of humor, honesty, and real-world experience to our conversation about something we all need more of—authenticity.</p><p>Dave’s journey from podiatrist to business and speaker coach coach is packed with insights on how staying true to yourself can actually make you a better professional. We dive into the "professionalism paradox"—how trying too hard to be ‘professional’ can sometimes bury your personality—and why that’s a problem in healthcare.</p><p>We also touch on the importance of trust, empathy, and just being present with patients. Dave shares some great stories and tips on how to navigate the tricky balance between being yourself and meeting the demands of your job. And of course, we couldn’t resist geeking out over some music talk, including a fun side conversation about our love for Rage Against the Machine.</p><p>If you’re in healthcare (or any profession, really) and have ever felt the pressure to fit into a mold, this episode is for you. It's all about finding that sweet spot where professionalism and personality meet, and how that can lead to better outcomes for everyone involved.</p><p>Be sure to connect with Dave on LinkedIn<br>https://www.linkedin.com/in/iamdavejames/</p>]]>
      </content:encoded>
      <pubDate>Tue, 13 Aug 2024 17:53:44 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/33773c93/a0bb70d4.mp3" length="132150105" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/PeAyrVEDTPYQ4sKZi2RgtARPZoXaajWOQ-e-ZMg2ohA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85NTVh/YWVhMGJmYzI2NDEx/NTIxNmI5OTQ3NGYz/ZDc5NS5wbmc.jpg"/>
      <itunes:duration>4057</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, I sit down with Dave James, an “irritatingly good speaker” and coach who helps business owners find their voice with authenticity, fun, and confidence. A professional speaker and 'tattooed Brummie with a beard', Dave brings a unique blend of humor, honesty, and real-world experience to our conversation about something we all need more of—authenticity.</p><p>Dave’s journey from podiatrist to business and speaker coach coach is packed with insights on how staying true to yourself can actually make you a better professional. We dive into the "professionalism paradox"—how trying too hard to be ‘professional’ can sometimes bury your personality—and why that’s a problem in healthcare.</p><p>We also touch on the importance of trust, empathy, and just being present with patients. Dave shares some great stories and tips on how to navigate the tricky balance between being yourself and meeting the demands of your job. And of course, we couldn’t resist geeking out over some music talk, including a fun side conversation about our love for Rage Against the Machine.</p><p>If you’re in healthcare (or any profession, really) and have ever felt the pressure to fit into a mold, this episode is for you. It's all about finding that sweet spot where professionalism and personality meet, and how that can lead to better outcomes for everyone involved.</p><p>Be sure to connect with Dave on LinkedIn<br>https://www.linkedin.com/in/iamdavejames/</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Making the Switch From Reactive to Proactive Care - Interview with Dr. Rebekah Griffith, DPT - Part 2</title>
      <itunes:episode>96</itunes:episode>
      <podcast:episode>96</podcast:episode>
      <itunes:title>Making the Switch From Reactive to Proactive Care - Interview with Dr. Rebekah Griffith, DPT - Part 2</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">dd9d4561-cad7-44fc-98e9-87d423de37f4</guid>
      <link>https://www.stratapt.com/article/making-the-switch-from-reactive-to-proactive-care-interview-with-dr-rebekah-griffith-dpt-part-2</link>
      <description>
        <![CDATA[<p>In this compelling second part of my conversation with Dr. Rebekah Griffith, we dive deeper into the evolving landscape of physical therapy and its role in transforming patient care. Building on the themes from Part 1, Dr. Griffith and I discuss the concept of "top of scope" practice—redefining how physical therapy is delivered and challenging the traditional settings where it’s provided.</p><p>Dr. Griffith explores the urgent need to shift from reactive to proactive care. She critiques the current system where physical therapists often operate in silos, waiting for referrals rather than reaching out to patients in need. This episode addresses the gaps in our approach, highlighting how the profession can move upstream to prevent complex health issues from arising in the first place.</p><p>She highlights the real-world challenges faced by manual laborers, like HVAC technicians, who are at risk of losing their jobs due to health issues such as dizziness. Dr. Griffith argues for a transformation in how we address such problems, advocating for direct engagement with employers to provide preventative care and comprehensive management solutions that can keep skilled workers employed and functional. </p><p>She emphasizes the need for physical therapists to take a leadership role in care coordination, moving beyond traditional clinic settings to offer services that include managing insurance, accompanying patients to appointments, and integrating with community wellness programs. By building and monetizing communities, PTs can proactively address health issues before they escalate, ultimately reducing downstream costs and improving patient outcomes. </p><p>This episode challenges healthcare professionals to expand their mindset and skill set, encouraging them to adopt innovative approaches and educational reforms to practice at the top of their scope.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this compelling second part of my conversation with Dr. Rebekah Griffith, we dive deeper into the evolving landscape of physical therapy and its role in transforming patient care. Building on the themes from Part 1, Dr. Griffith and I discuss the concept of "top of scope" practice—redefining how physical therapy is delivered and challenging the traditional settings where it’s provided.</p><p>Dr. Griffith explores the urgent need to shift from reactive to proactive care. She critiques the current system where physical therapists often operate in silos, waiting for referrals rather than reaching out to patients in need. This episode addresses the gaps in our approach, highlighting how the profession can move upstream to prevent complex health issues from arising in the first place.</p><p>She highlights the real-world challenges faced by manual laborers, like HVAC technicians, who are at risk of losing their jobs due to health issues such as dizziness. Dr. Griffith argues for a transformation in how we address such problems, advocating for direct engagement with employers to provide preventative care and comprehensive management solutions that can keep skilled workers employed and functional. </p><p>She emphasizes the need for physical therapists to take a leadership role in care coordination, moving beyond traditional clinic settings to offer services that include managing insurance, accompanying patients to appointments, and integrating with community wellness programs. By building and monetizing communities, PTs can proactively address health issues before they escalate, ultimately reducing downstream costs and improving patient outcomes. </p><p>This episode challenges healthcare professionals to expand their mindset and skill set, encouraging them to adopt innovative approaches and educational reforms to practice at the top of their scope.</p>]]>
      </content:encoded>
      <pubDate>Thu, 08 Aug 2024 05:00:00 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/6d327daa/3d7bcdfc.mp3" length="57356493" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/JyVTpmNAXUn60a1Vd68W2DCBmjMML6nScHGYuuvPcZ8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80Yzcx/NzU5ZmUxMjMyM2Zl/ZjI1Nzk1YTc2Mjhh/MTBiNi5wbmc.jpg"/>
      <itunes:duration>2384</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this compelling second part of my conversation with Dr. Rebekah Griffith, we dive deeper into the evolving landscape of physical therapy and its role in transforming patient care. Building on the themes from Part 1, Dr. Griffith and I discuss the concept of "top of scope" practice—redefining how physical therapy is delivered and challenging the traditional settings where it’s provided.</p><p>Dr. Griffith explores the urgent need to shift from reactive to proactive care. She critiques the current system where physical therapists often operate in silos, waiting for referrals rather than reaching out to patients in need. This episode addresses the gaps in our approach, highlighting how the profession can move upstream to prevent complex health issues from arising in the first place.</p><p>She highlights the real-world challenges faced by manual laborers, like HVAC technicians, who are at risk of losing their jobs due to health issues such as dizziness. Dr. Griffith argues for a transformation in how we address such problems, advocating for direct engagement with employers to provide preventative care and comprehensive management solutions that can keep skilled workers employed and functional. </p><p>She emphasizes the need for physical therapists to take a leadership role in care coordination, moving beyond traditional clinic settings to offer services that include managing insurance, accompanying patients to appointments, and integrating with community wellness programs. By building and monetizing communities, PTs can proactively address health issues before they escalate, ultimately reducing downstream costs and improving patient outcomes. </p><p>This episode challenges healthcare professionals to expand their mindset and skill set, encouraging them to adopt innovative approaches and educational reforms to practice at the top of their scope.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Power of Physical Therapy in Emergency Care - Interview with Dr. Rebekah Griffith, DPT - Part 1</title>
      <itunes:episode>95</itunes:episode>
      <podcast:episode>95</podcast:episode>
      <itunes:title>The Power of Physical Therapy in Emergency Care - Interview with Dr. Rebekah Griffith, DPT - Part 1</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">dc6267fb-8f51-4483-ad67-dbafeb3b3636</guid>
      <link>https://www.stratapt.com/article/the-power-of-physical-therapy-in-emergency-care-interview-with-dr-rebekah-griffith-dpt-part-1</link>
      <description>
        <![CDATA[<p>In this episode we are diving into the evolving role of physical therapy in emergency care with Dr. Rebekah Griffith. Dr. Griffith, an accomplished physical therapist, shares her journey from starting as a per diem acute care therapist to pioneering the integration of physical therapy in emergency departments (EDs). She discusses how she launched a quality improvement project in 2016, embedding PTs into the ED, and the significant impact it had on patient care and hospital operations.</p><p>Dr. Griffith highlights the value of physical therapy in the ED, including improved patient satisfaction, reduced unnecessary imaging and opioid use, and enhanced team collaboration. She also elaborates on her vision for expanding physical therapy services across all emergency and urgent care settings in the U.S. and her efforts to revolutionize patient care. The episode explores the crucial role of collaboration and the mindset shift required for effective patient-centered care.</p><p>Tune in to gain insights into how physical therapists can make a transformative impact in emergency settings and learn more about Dr. Griffith’s innovative approach to advancing physical therapy practice. Don’t miss part two of our conversation next week.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode we are diving into the evolving role of physical therapy in emergency care with Dr. Rebekah Griffith. Dr. Griffith, an accomplished physical therapist, shares her journey from starting as a per diem acute care therapist to pioneering the integration of physical therapy in emergency departments (EDs). She discusses how she launched a quality improvement project in 2016, embedding PTs into the ED, and the significant impact it had on patient care and hospital operations.</p><p>Dr. Griffith highlights the value of physical therapy in the ED, including improved patient satisfaction, reduced unnecessary imaging and opioid use, and enhanced team collaboration. She also elaborates on her vision for expanding physical therapy services across all emergency and urgent care settings in the U.S. and her efforts to revolutionize patient care. The episode explores the crucial role of collaboration and the mindset shift required for effective patient-centered care.</p><p>Tune in to gain insights into how physical therapists can make a transformative impact in emergency settings and learn more about Dr. Griffith’s innovative approach to advancing physical therapy practice. Don’t miss part two of our conversation next week.</p>]]>
      </content:encoded>
      <pubDate>Tue, 06 Aug 2024 18:23:00 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/aad425ec/230345d9.mp3" length="37809303" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/x450W9AkRd4oyuEmhiVugWk3X1zqbslD_XAV3Dt8684/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zODQ1/YTI3NGEyZWExZTE4/YzNmY2YyZjhlZmFi/NjdjZi5wbmc.jpg"/>
      <itunes:duration>1569</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode we are diving into the evolving role of physical therapy in emergency care with Dr. Rebekah Griffith. Dr. Griffith, an accomplished physical therapist, shares her journey from starting as a per diem acute care therapist to pioneering the integration of physical therapy in emergency departments (EDs). She discusses how she launched a quality improvement project in 2016, embedding PTs into the ED, and the significant impact it had on patient care and hospital operations.</p><p>Dr. Griffith highlights the value of physical therapy in the ED, including improved patient satisfaction, reduced unnecessary imaging and opioid use, and enhanced team collaboration. She also elaborates on her vision for expanding physical therapy services across all emergency and urgent care settings in the U.S. and her efforts to revolutionize patient care. The episode explores the crucial role of collaboration and the mindset shift required for effective patient-centered care.</p><p>Tune in to gain insights into how physical therapists can make a transformative impact in emergency settings and learn more about Dr. Griffith’s innovative approach to advancing physical therapy practice. Don’t miss part two of our conversation next week.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Postpartum Playbook: Financial Planning, Health Hacks, and Navigating New Motherhood - Interview with Dr. Amber Brown, DPT</title>
      <itunes:episode>94</itunes:episode>
      <podcast:episode>94</podcast:episode>
      <itunes:title>The Postpartum Playbook: Financial Planning, Health Hacks, and Navigating New Motherhood - Interview with Dr. Amber Brown, DPT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">7eaaf36d-d4ca-4307-b352-8d24fe9a9671</guid>
      <link>https://share.transistor.fm/s/733f1985</link>
      <description>
        <![CDATA[<p>In today’s episode, we dive deep into the often-overlooked aspects of maternal care that can dramatically impact a woman's pregnancy, birth, and postpartum experience. We start by unpacking the significant gaps in care from pregnancy through postpartum, shedding light on why addressing these gaps is crucial for better health outcomes. The discussion explores systemic issues that contribute to these gaps and their effect on women’s overall wellbeing.</p><p>We then shift our focus to the importance of proactive financial planning for expecting mothers. From budgeting for prenatal care to managing potential postpartum complications, we offer valuable insights on preparing financially to reduce stress and improve care accessibility. The episode also highlights innovative solutions for bridging these gaps in care, including the integration of financial coaching with maternal health services. A well-rounded approach—one that includes financial preparedness, ongoing education, and comprehensive support—can truly transform the maternal journey.</p><p>Lastly, we explore the concept of postpartum care as a lifelong journey rather than a finite period. The discussion underscores the need for a continuous support system, including follow-up care, to address ongoing health needs and challenges. Practical strategies for healthcare providers are also covered, emphasizing the importance of clear communication, educational resources, and flexible care options. By understanding and addressing both the financial and emotional aspects of care, we can enhance patient outcomes and ensure every woman receives the comprehensive care she deserves from conception through postpartum and beyond.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In today’s episode, we dive deep into the often-overlooked aspects of maternal care that can dramatically impact a woman's pregnancy, birth, and postpartum experience. We start by unpacking the significant gaps in care from pregnancy through postpartum, shedding light on why addressing these gaps is crucial for better health outcomes. The discussion explores systemic issues that contribute to these gaps and their effect on women’s overall wellbeing.</p><p>We then shift our focus to the importance of proactive financial planning for expecting mothers. From budgeting for prenatal care to managing potential postpartum complications, we offer valuable insights on preparing financially to reduce stress and improve care accessibility. The episode also highlights innovative solutions for bridging these gaps in care, including the integration of financial coaching with maternal health services. A well-rounded approach—one that includes financial preparedness, ongoing education, and comprehensive support—can truly transform the maternal journey.</p><p>Lastly, we explore the concept of postpartum care as a lifelong journey rather than a finite period. The discussion underscores the need for a continuous support system, including follow-up care, to address ongoing health needs and challenges. Practical strategies for healthcare providers are also covered, emphasizing the importance of clear communication, educational resources, and flexible care options. By understanding and addressing both the financial and emotional aspects of care, we can enhance patient outcomes and ensure every woman receives the comprehensive care she deserves from conception through postpartum and beyond.</p>]]>
      </content:encoded>
      <pubDate>Tue, 30 Jul 2024 15:49:04 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/733f1985/f241fe59.mp3" length="95579692" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/n5Yvh9A8r6MCSdN-UQN7iEAim92T_-yioaV2pFeqmq8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMzJl/ODU1YzEyNWQ3ZjEy/MmU0Yzk0ZDljMjM1/ZDcwNy5wbmc.jpg"/>
      <itunes:duration>3976</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In today’s episode, we dive deep into the often-overlooked aspects of maternal care that can dramatically impact a woman's pregnancy, birth, and postpartum experience. We start by unpacking the significant gaps in care from pregnancy through postpartum, shedding light on why addressing these gaps is crucial for better health outcomes. The discussion explores systemic issues that contribute to these gaps and their effect on women’s overall wellbeing.</p><p>We then shift our focus to the importance of proactive financial planning for expecting mothers. From budgeting for prenatal care to managing potential postpartum complications, we offer valuable insights on preparing financially to reduce stress and improve care accessibility. The episode also highlights innovative solutions for bridging these gaps in care, including the integration of financial coaching with maternal health services. A well-rounded approach—one that includes financial preparedness, ongoing education, and comprehensive support—can truly transform the maternal journey.</p><p>Lastly, we explore the concept of postpartum care as a lifelong journey rather than a finite period. The discussion underscores the need for a continuous support system, including follow-up care, to address ongoing health needs and challenges. Practical strategies for healthcare providers are also covered, emphasizing the importance of clear communication, educational resources, and flexible care options. By understanding and addressing both the financial and emotional aspects of care, we can enhance patient outcomes and ensure every woman receives the comprehensive care she deserves from conception through postpartum and beyond.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Breaking Barriers in Women's Healthcare - Interview with Dr. Katherine Sylvester, DPT, Founder of Operation M.I.S.T</title>
      <itunes:episode>93</itunes:episode>
      <podcast:episode>93</podcast:episode>
      <itunes:title>Breaking Barriers in Women's Healthcare - Interview with Dr. Katherine Sylvester, DPT, Founder of Operation M.I.S.T</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">85b8c1eb-82cb-4d23-a1cf-590fd5845f28</guid>
      <link>https://www.stratapt.com/article/breaking-barriers-in-womens-healthcare-interview-with-dr-katherine-sylvester-dpt-founder-of-operation-m-i-s-t</link>
      <description>
        <![CDATA[<p>Join us for an insightful journey into the transformative work of Dr. Katherine Sylvester, a passionate advocate and founder of Operation M.I.S.T.. Dr. Katherine shares her inspiring mission to empower women by educating them about their bodies. What started with local gatherings has grown into a nationwide movement, reaching women of all ages from seven to 78.</p><p>In this episode, Dr. Katherine dives into the profound impact of understanding women's health throughout various life stages. She discusses insights into postpartum care, debunking misconceptions that it lasts only a few weeks. Dr. Katherine sheds light on the often-overlooked links between pregnancy complications like pre-eclampsia and long-term health risks such as kidney failure and heart disease.</p><p>Through personal anecdotes and patient stories, Dr. Katherine illustrates how proactive education and lifestyle changes can significantly improve health outcomes. She emphasizes the role of physical therapy in supporting women’s health holistically, beyond traditional medical paradigms.</p><p>The conversation also explores the broader impact of Operation M.I.S.T, which extends beyond health education to address systemic challenges faced by women. Dr. Katherine highlights the importance of community support, resource accessibility, and collaborative efforts in enhancing maternal and overall health outcomes.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Join us for an insightful journey into the transformative work of Dr. Katherine Sylvester, a passionate advocate and founder of Operation M.I.S.T.. Dr. Katherine shares her inspiring mission to empower women by educating them about their bodies. What started with local gatherings has grown into a nationwide movement, reaching women of all ages from seven to 78.</p><p>In this episode, Dr. Katherine dives into the profound impact of understanding women's health throughout various life stages. She discusses insights into postpartum care, debunking misconceptions that it lasts only a few weeks. Dr. Katherine sheds light on the often-overlooked links between pregnancy complications like pre-eclampsia and long-term health risks such as kidney failure and heart disease.</p><p>Through personal anecdotes and patient stories, Dr. Katherine illustrates how proactive education and lifestyle changes can significantly improve health outcomes. She emphasizes the role of physical therapy in supporting women’s health holistically, beyond traditional medical paradigms.</p><p>The conversation also explores the broader impact of Operation M.I.S.T, which extends beyond health education to address systemic challenges faced by women. Dr. Katherine highlights the importance of community support, resource accessibility, and collaborative efforts in enhancing maternal and overall health outcomes.</p>]]>
      </content:encoded>
      <pubDate>Tue, 23 Jul 2024 15:27:34 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/bfb5775d/7a70accd.mp3" length="116807404" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/baYo2YwyFhRh1onCj9HgNJU5cZLj9V0toQ2c6c7vTbg/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mMGM4/NTk0Zjk5ODUwOTQ1/ZWNkZDk3OTdmY2Yy/MDdmNi5wbmc.jpg"/>
      <itunes:duration>4861</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Join us for an insightful journey into the transformative work of Dr. Katherine Sylvester, a passionate advocate and founder of Operation M.I.S.T.. Dr. Katherine shares her inspiring mission to empower women by educating them about their bodies. What started with local gatherings has grown into a nationwide movement, reaching women of all ages from seven to 78.</p><p>In this episode, Dr. Katherine dives into the profound impact of understanding women's health throughout various life stages. She discusses insights into postpartum care, debunking misconceptions that it lasts only a few weeks. Dr. Katherine sheds light on the often-overlooked links between pregnancy complications like pre-eclampsia and long-term health risks such as kidney failure and heart disease.</p><p>Through personal anecdotes and patient stories, Dr. Katherine illustrates how proactive education and lifestyle changes can significantly improve health outcomes. She emphasizes the role of physical therapy in supporting women’s health holistically, beyond traditional medical paradigms.</p><p>The conversation also explores the broader impact of Operation M.I.S.T, which extends beyond health education to address systemic challenges faced by women. Dr. Katherine highlights the importance of community support, resource accessibility, and collaborative efforts in enhancing maternal and overall health outcomes.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Future is Today: Focusing on Making a Bigger Impact to Get Paid More with Dr. Rebeca Segraves</title>
      <itunes:episode>92</itunes:episode>
      <podcast:episode>92</podcast:episode>
      <itunes:title>The Future is Today: Focusing on Making a Bigger Impact to Get Paid More with Dr. Rebeca Segraves</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2f49b518-bfa9-4bcd-9d7d-d2599c207d37</guid>
      <link>https://www.stratapt.com/article/the-future-is-today-focusing-on-making-a-bigger-impact-to-get-paid-more-with-dr-rebeca-segraves</link>
      <description>
        <![CDATA[<p>Today I’m joined by Dr. Rebeca Segraves as we explore groundbreaking strategies in healthcare delivery. We’re getting into the dynamic intersection of patient care, education, and empowerment, showcasing innovative approaches that are reshaping the industry.</p><p>In this episode, we recap from our extensive experience in healthcare leadership and education to discuss the transformative impact of empowering patients through knowledge. We share stories of healthcare professionals who are pioneering new models of care, emphasizing proactive health management and community engagement.</p><p>We’re shining a light on bridging the gap between hospital settings and community outreach, creating sustainable solutions to enhance patient outcomes. From leveraging technology to fostering collaboration across disciplines, they highlight practical strategies that empower healthcare providers to thrive in today's complex healthcare landscape.</p><p>Join the conversation and learn how education and empowerment are key catalysts for driving positive change in healthcare.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Today I’m joined by Dr. Rebeca Segraves as we explore groundbreaking strategies in healthcare delivery. We’re getting into the dynamic intersection of patient care, education, and empowerment, showcasing innovative approaches that are reshaping the industry.</p><p>In this episode, we recap from our extensive experience in healthcare leadership and education to discuss the transformative impact of empowering patients through knowledge. We share stories of healthcare professionals who are pioneering new models of care, emphasizing proactive health management and community engagement.</p><p>We’re shining a light on bridging the gap between hospital settings and community outreach, creating sustainable solutions to enhance patient outcomes. From leveraging technology to fostering collaboration across disciplines, they highlight practical strategies that empower healthcare providers to thrive in today's complex healthcare landscape.</p><p>Join the conversation and learn how education and empowerment are key catalysts for driving positive change in healthcare.</p>]]>
      </content:encoded>
      <pubDate>Tue, 16 Jul 2024 15:24:48 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/a770efef/080ae811.mp3" length="107546356" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/iMxtW9hHGdtPbotQdpB9TzgolXvUM2WE71uCXuBo0nw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82M2U2/YWM5NDA3NTQ2N2Fl/OTdmODE5NGMzY2M1/MDg5Ny5wbmc.jpg"/>
      <itunes:duration>4473</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Today I’m joined by Dr. Rebeca Segraves as we explore groundbreaking strategies in healthcare delivery. We’re getting into the dynamic intersection of patient care, education, and empowerment, showcasing innovative approaches that are reshaping the industry.</p><p>In this episode, we recap from our extensive experience in healthcare leadership and education to discuss the transformative impact of empowering patients through knowledge. We share stories of healthcare professionals who are pioneering new models of care, emphasizing proactive health management and community engagement.</p><p>We’re shining a light on bridging the gap between hospital settings and community outreach, creating sustainable solutions to enhance patient outcomes. From leveraging technology to fostering collaboration across disciplines, they highlight practical strategies that empower healthcare providers to thrive in today's complex healthcare landscape.</p><p>Join the conversation and learn how education and empowerment are key catalysts for driving positive change in healthcare.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>A Conversation About What Matters Most In Patient Success - Interview with Mike Studer, DPT, Educator and Author</title>
      <itunes:episode>91</itunes:episode>
      <podcast:episode>91</podcast:episode>
      <itunes:title>A Conversation About What Matters Most In Patient Success - Interview with Mike Studer, DPT, Educator and Author</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f78d0364-abc7-43ec-b46c-bbec71fdc1fd</guid>
      <link>https://www.stratapt.com/article/a-conversation-about-what-matters-most-in-patient-success-interview-with-mike-studer-dpt-educator-and-author</link>
      <description>
        <![CDATA[<p>Welcome back to What’s Best For the Patient is Best For Business. In this episode, we dive into essential strategies and insights with Mike Studer, DPT, author, and educator, on how to build trust in healthcare.</p><p>Mike begins by highlighting the foundational role of trust in patient care. From the first phone call to face-to-face meetings, he stresses the importance of setting clear expectations and ensuring patients feel heard and respected right from the start.</p><p>Next, we discuss the powerful impact of letting patients choose their own treatment paths. By allowing patients to decide, they believe this not only increases their commitment but also improves treatment results.</p><p>To wrap it up, we talk about the importance of being genuine in patient interactions. From personalized exercise plans to meaningful check-ins, he explains how authenticity builds trust and encourages long-term patient satisfaction.</p><p>Join us as we uncover the secrets to building trust in healthcare. Whether you're a healthcare professional or simply interested in patient-centered care, this episode provides valuable insights that everyone can benefit from!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Welcome back to What’s Best For the Patient is Best For Business. In this episode, we dive into essential strategies and insights with Mike Studer, DPT, author, and educator, on how to build trust in healthcare.</p><p>Mike begins by highlighting the foundational role of trust in patient care. From the first phone call to face-to-face meetings, he stresses the importance of setting clear expectations and ensuring patients feel heard and respected right from the start.</p><p>Next, we discuss the powerful impact of letting patients choose their own treatment paths. By allowing patients to decide, they believe this not only increases their commitment but also improves treatment results.</p><p>To wrap it up, we talk about the importance of being genuine in patient interactions. From personalized exercise plans to meaningful check-ins, he explains how authenticity builds trust and encourages long-term patient satisfaction.</p><p>Join us as we uncover the secrets to building trust in healthcare. Whether you're a healthcare professional or simply interested in patient-centered care, this episode provides valuable insights that everyone can benefit from!</p>]]>
      </content:encoded>
      <pubDate>Tue, 09 Jul 2024 14:19:42 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/2784dee3/bb3a4f14.mp3" length="125991270" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/t4e9wVWwFZBa6IUEMdx9crV04Jlr-V2ORWUJ4m8aO5Q/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zZTMw/YTIzMGZhOGY1MWY3/M2M3MGI3MjU1YzI1/MmRmNC5wbmc.jpg"/>
      <itunes:duration>3891</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Welcome back to What’s Best For the Patient is Best For Business. In this episode, we dive into essential strategies and insights with Mike Studer, DPT, author, and educator, on how to build trust in healthcare.</p><p>Mike begins by highlighting the foundational role of trust in patient care. From the first phone call to face-to-face meetings, he stresses the importance of setting clear expectations and ensuring patients feel heard and respected right from the start.</p><p>Next, we discuss the powerful impact of letting patients choose their own treatment paths. By allowing patients to decide, they believe this not only increases their commitment but also improves treatment results.</p><p>To wrap it up, we talk about the importance of being genuine in patient interactions. From personalized exercise plans to meaningful check-ins, he explains how authenticity builds trust and encourages long-term patient satisfaction.</p><p>Join us as we uncover the secrets to building trust in healthcare. Whether you're a healthcare professional or simply interested in patient-centered care, this episode provides valuable insights that everyone can benefit from!</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>AI for Physio Documentation and More! It’s So Easy - Interview with Yansen Zhou, Founder and CEO of Hippo Scribe</title>
      <itunes:episode>90</itunes:episode>
      <podcast:episode>90</podcast:episode>
      <itunes:title>AI for Physio Documentation and More! It’s So Easy - Interview with Yansen Zhou, Founder and CEO of Hippo Scribe</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">49325292-f059-413b-a642-565b5f226264</guid>
      <link>https://www.stratapt.com/article/ai-for-physio-documentation-and-more-its-so-easy-interview-with-yansen-zhou-founder-and-ceo-of-hippo-scribe</link>
      <description>
        <![CDATA[<p>In this week’s podcast episode, we’re talking about the transformative impact of AI technology in healthcare documentation, featuring Yansen Zhou, Founder and CEO of Hippo Scribe. They talk about how AI tools like HippoScribe address the pervasive challenge of documentation across healthcare specialties. Yensen highlights HippoScribe's approach, using a Chrome extension for intuitive integration with Electronic Medical Record (EMR) systems, contrasting it with traditional API-based methods.</p><p>The conversation touched on the initial learning curve for customizing templates but emphasized the tool's user-friendly nature for basic functionalities. Regarding AI learning, Jensen explained HippoScribe's iterative improvement process based on user feedback, aiming to enhance accuracy and customization over time.</p><p>They discussed the specific applications within Physical Therapy, Occupational Therapy, and Speech-Language Pathology, where detailed and efficient documentation is critical. Yansen emphasizes how streamlined documentation processes improve operational efficiency and serve as a compelling factor in clinician recruitment.</p><p>Overall, this episode provides insights into AI's evolving role in modernizing healthcare operations, with HippoScribe positioned as a partner in advancing healthcare documentation practices through continuous improvement and user-centric development.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this week’s podcast episode, we’re talking about the transformative impact of AI technology in healthcare documentation, featuring Yansen Zhou, Founder and CEO of Hippo Scribe. They talk about how AI tools like HippoScribe address the pervasive challenge of documentation across healthcare specialties. Yensen highlights HippoScribe's approach, using a Chrome extension for intuitive integration with Electronic Medical Record (EMR) systems, contrasting it with traditional API-based methods.</p><p>The conversation touched on the initial learning curve for customizing templates but emphasized the tool's user-friendly nature for basic functionalities. Regarding AI learning, Jensen explained HippoScribe's iterative improvement process based on user feedback, aiming to enhance accuracy and customization over time.</p><p>They discussed the specific applications within Physical Therapy, Occupational Therapy, and Speech-Language Pathology, where detailed and efficient documentation is critical. Yansen emphasizes how streamlined documentation processes improve operational efficiency and serve as a compelling factor in clinician recruitment.</p><p>Overall, this episode provides insights into AI's evolving role in modernizing healthcare operations, with HippoScribe positioned as a partner in advancing healthcare documentation practices through continuous improvement and user-centric development.</p>]]>
      </content:encoded>
      <pubDate>Tue, 02 Jul 2024 15:37:18 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/d62061ae/821d688a.mp3" length="54489600" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/GD-YkmPcsqdR9D8Ua6f5ddAg6bjN7pL2nPvuQ7MP4u4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hYjY0/YmMwY2ZmYWMxMjA4/NzIwMDVkZmRkZmVh/MTY3MS5wbmc.jpg"/>
      <itunes:duration>1677</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this week’s podcast episode, we’re talking about the transformative impact of AI technology in healthcare documentation, featuring Yansen Zhou, Founder and CEO of Hippo Scribe. They talk about how AI tools like HippoScribe address the pervasive challenge of documentation across healthcare specialties. Yensen highlights HippoScribe's approach, using a Chrome extension for intuitive integration with Electronic Medical Record (EMR) systems, contrasting it with traditional API-based methods.</p><p>The conversation touched on the initial learning curve for customizing templates but emphasized the tool's user-friendly nature for basic functionalities. Regarding AI learning, Jensen explained HippoScribe's iterative improvement process based on user feedback, aiming to enhance accuracy and customization over time.</p><p>They discussed the specific applications within Physical Therapy, Occupational Therapy, and Speech-Language Pathology, where detailed and efficient documentation is critical. Yansen emphasizes how streamlined documentation processes improve operational efficiency and serve as a compelling factor in clinician recruitment.</p><p>Overall, this episode provides insights into AI's evolving role in modernizing healthcare operations, with HippoScribe positioned as a partner in advancing healthcare documentation practices through continuous improvement and user-centric development.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Software Integrating with Increased Physio Practice - Interview with Shreya Jagarlamudi, Co-Founder &amp; CEO of Pledge Health</title>
      <itunes:episode>89</itunes:episode>
      <podcast:episode>89</podcast:episode>
      <itunes:title>Software Integrating with Increased Physio Practice - Interview with Shreya Jagarlamudi, Co-Founder &amp; CEO of Pledge Health</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">5b111e16-d70d-4e89-abfc-c1c7e1897ca8</guid>
      <link>https://www.stratapt.com/article/software-integrating-with-increased-physio-practice-interview-with-shreya-jagarlamudi-co-founder-ceo-of-pledge-health</link>
      <description>
        <![CDATA[<p>We’re contuniung the conversation about getting paid in healthcare. In today’s episode, Jerry welcomes Shreya, co-founder and CEO of Pledge Health, a pioneering platform in patient AR management. Shreya shares her journey from tech at Microsoft to disrupting healthcare billing with Pledge Health. Their platform automates benefits verification, creates cost estimates, and facilitates seamless patient communication. Imagine knowing your healthcare costs upfront—no surprises, just clarity.</p><p>Discover how Shreya's personal frustration with healthcare billing led to a revolutionary approach that's streamlining processes for clinics and improving patient satisfaction. From reducing front desk workload to increasing collections, Pledge Health is transforming healthcare economics one clinic at a time.</p><p>Tune in as Jerry and Shreya discuss the impact of transparency on patient care, the future of healthcare automation, and why understanding costs upfront is crucial for both patients and providers. Whether you're a healthcare professional or simply curious about the future of medical billing, this episode offers insights you won't want to miss.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>We’re contuniung the conversation about getting paid in healthcare. In today’s episode, Jerry welcomes Shreya, co-founder and CEO of Pledge Health, a pioneering platform in patient AR management. Shreya shares her journey from tech at Microsoft to disrupting healthcare billing with Pledge Health. Their platform automates benefits verification, creates cost estimates, and facilitates seamless patient communication. Imagine knowing your healthcare costs upfront—no surprises, just clarity.</p><p>Discover how Shreya's personal frustration with healthcare billing led to a revolutionary approach that's streamlining processes for clinics and improving patient satisfaction. From reducing front desk workload to increasing collections, Pledge Health is transforming healthcare economics one clinic at a time.</p><p>Tune in as Jerry and Shreya discuss the impact of transparency on patient care, the future of healthcare automation, and why understanding costs upfront is crucial for both patients and providers. Whether you're a healthcare professional or simply curious about the future of medical billing, this episode offers insights you won't want to miss.</p>]]>
      </content:encoded>
      <pubDate>Tue, 25 Jun 2024 17:11:26 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/1c95d00e/2cc2258f.mp3" length="103296849" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/qM78HsdG7Vku2yIP26mDQojAtkQm6Egq06dxdTkAseY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xNGQw/NGRhNTc5YjdlZGQ0/MGI4ODYzODhmODQw/NmE5OC5wbmc.jpg"/>
      <itunes:duration>3183</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>We’re contuniung the conversation about getting paid in healthcare. In today’s episode, Jerry welcomes Shreya, co-founder and CEO of Pledge Health, a pioneering platform in patient AR management. Shreya shares her journey from tech at Microsoft to disrupting healthcare billing with Pledge Health. Their platform automates benefits verification, creates cost estimates, and facilitates seamless patient communication. Imagine knowing your healthcare costs upfront—no surprises, just clarity.</p><p>Discover how Shreya's personal frustration with healthcare billing led to a revolutionary approach that's streamlining processes for clinics and improving patient satisfaction. From reducing front desk workload to increasing collections, Pledge Health is transforming healthcare economics one clinic at a time.</p><p>Tune in as Jerry and Shreya discuss the impact of transparency on patient care, the future of healthcare automation, and why understanding costs upfront is crucial for both patients and providers. Whether you're a healthcare professional or simply curious about the future of medical billing, this episode offers insights you won't want to miss.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>A Business Owner GROWING and DELIVERING Like Crazy! Interview with Josh Funk - Owner and Founder of Rehab2Performance</title>
      <itunes:episode>88</itunes:episode>
      <podcast:episode>88</podcast:episode>
      <itunes:title>A Business Owner GROWING and DELIVERING Like Crazy! Interview with Josh Funk - Owner and Founder of Rehab2Performance</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">739f03ca-5edf-49b2-b6c4-97ed9bfdcb89</guid>
      <link>https://www.stratapt.com/article/a-business-owner-growing-and-delivering-like-crazy-interview-with-josh-funk-owner-and-founder-of-rehab2performance</link>
      <description>
        <![CDATA[<p>Join me with guest Dr. Josh Funk in our latest episode of What’s Best For the Patient is Best for Business as we explore the transformative journey of Rehab2Performance in modern healthcare. </p><p>Driven by a commitment to integrate physical therapy, nutrition coaching, and mental health support, Rehab2Performance is reshaping patient care with comprehensive, accessible services. Our discussion digs into the pressing challenges of healthcare accessibility and affordability, advocating for hybrid models that combine in-person sessions with online resources. Josh highlights the importance of addressing these barriers through innovative approaches that cater to diverse patient needs.</p><p>We also discuss the evolution from traditional discharge models to a philosophy of continuous engagement. We emphasize the use of newsletters, social media platforms, and online tools to foster community and support holistic health beyond clinic walls.</p><p>Josh explains how Rehab2Performance pioneers intrapreneurship within healthcare, creating new roles and opportunities for professionals. He emphasises the significance of mentorship and ongoing education in empowering healthcare providers to navigate and thrive in a dynamic healthcare landscape.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Join me with guest Dr. Josh Funk in our latest episode of What’s Best For the Patient is Best for Business as we explore the transformative journey of Rehab2Performance in modern healthcare. </p><p>Driven by a commitment to integrate physical therapy, nutrition coaching, and mental health support, Rehab2Performance is reshaping patient care with comprehensive, accessible services. Our discussion digs into the pressing challenges of healthcare accessibility and affordability, advocating for hybrid models that combine in-person sessions with online resources. Josh highlights the importance of addressing these barriers through innovative approaches that cater to diverse patient needs.</p><p>We also discuss the evolution from traditional discharge models to a philosophy of continuous engagement. We emphasize the use of newsletters, social media platforms, and online tools to foster community and support holistic health beyond clinic walls.</p><p>Josh explains how Rehab2Performance pioneers intrapreneurship within healthcare, creating new roles and opportunities for professionals. He emphasises the significance of mentorship and ongoing education in empowering healthcare providers to navigate and thrive in a dynamic healthcare landscape.</p>]]>
      </content:encoded>
      <pubDate>Tue, 18 Jun 2024 15:25:31 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/311ce569/3b7cd114.mp3" length="87152991" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/71JuevFymzVJk1qlv1uj3kFuAR73VL5HdK4h_aQ0qME/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mNjNk/NWUwNjg5MmU4YjBi/MzQ0M2VkZDU0NjI3/MjI0ZS5wbmc.jpg"/>
      <itunes:duration>2697</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Join me with guest Dr. Josh Funk in our latest episode of What’s Best For the Patient is Best for Business as we explore the transformative journey of Rehab2Performance in modern healthcare. </p><p>Driven by a commitment to integrate physical therapy, nutrition coaching, and mental health support, Rehab2Performance is reshaping patient care with comprehensive, accessible services. Our discussion digs into the pressing challenges of healthcare accessibility and affordability, advocating for hybrid models that combine in-person sessions with online resources. Josh highlights the importance of addressing these barriers through innovative approaches that cater to diverse patient needs.</p><p>We also discuss the evolution from traditional discharge models to a philosophy of continuous engagement. We emphasize the use of newsletters, social media platforms, and online tools to foster community and support holistic health beyond clinic walls.</p><p>Josh explains how Rehab2Performance pioneers intrapreneurship within healthcare, creating new roles and opportunities for professionals. He emphasises the significance of mentorship and ongoing education in empowering healthcare providers to navigate and thrive in a dynamic healthcare landscape.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Intersection of Tech and the Patient as a Consumer: Physical Therapy Biz - Interview with Anang Chokshi. Forward looking and thinking PT!</title>
      <itunes:episode>87</itunes:episode>
      <podcast:episode>87</podcast:episode>
      <itunes:title>Intersection of Tech and the Patient as a Consumer: Physical Therapy Biz - Interview with Anang Chokshi. Forward looking and thinking PT!</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">7ea133eb-1777-4855-988e-2b93f3ef7cdc</guid>
      <link>https://www.stratapt.com/article/intersection-of-tech-and-the-patient-as-a-consumer-physical-therapy-biz-interview-with-anang-chokshi-forward-looking-and-thinking-pt</link>
      <description>
        <![CDATA[<p>Join us for a deep dive into the intersection of healthcare and technology in our latest episode featuring Anang Chokshi. Gain valuable insights as we discuss the strategic implementation of technology in patient care and the challenges of integrating it into everyday practice.</p><p>Explore the practical applications of AI, machine learning, telehealth, and remote patient monitoring in optimizing patient triage, streamlining workflows, and enhancing clinical decision-making. Discover actionable strategies for leveraging technology to deliver personalized, patient-centered care and navigate the evolving healthcare landscape effectively.</p><p>Whether you're a seasoned professional or new to healthcare innovation, this episode provides practical insights to thrive in today's dynamic healthcare ecosystem. Tune in to learn more about the transformative power of technology in shaping the future of patient care.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Join us for a deep dive into the intersection of healthcare and technology in our latest episode featuring Anang Chokshi. Gain valuable insights as we discuss the strategic implementation of technology in patient care and the challenges of integrating it into everyday practice.</p><p>Explore the practical applications of AI, machine learning, telehealth, and remote patient monitoring in optimizing patient triage, streamlining workflows, and enhancing clinical decision-making. Discover actionable strategies for leveraging technology to deliver personalized, patient-centered care and navigate the evolving healthcare landscape effectively.</p><p>Whether you're a seasoned professional or new to healthcare innovation, this episode provides practical insights to thrive in today's dynamic healthcare ecosystem. Tune in to learn more about the transformative power of technology in shaping the future of patient care.</p>]]>
      </content:encoded>
      <pubDate>Tue, 11 Jun 2024 15:42:33 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/666388dc/03f3bbdb.mp3" length="122848047" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/ZNyUr7gqIAd1bzC5cTva-uTDJkEULSFaFZUc3VwxvXc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83NzM2/ZWExN2M4MTViMDA4/OTAyNjk0YWVjNDNj/NjYzOS5wbmc.jpg"/>
      <itunes:duration>3806</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Join us for a deep dive into the intersection of healthcare and technology in our latest episode featuring Anang Chokshi. Gain valuable insights as we discuss the strategic implementation of technology in patient care and the challenges of integrating it into everyday practice.</p><p>Explore the practical applications of AI, machine learning, telehealth, and remote patient monitoring in optimizing patient triage, streamlining workflows, and enhancing clinical decision-making. Discover actionable strategies for leveraging technology to deliver personalized, patient-centered care and navigate the evolving healthcare landscape effectively.</p><p>Whether you're a seasoned professional or new to healthcare innovation, this episode provides practical insights to thrive in today's dynamic healthcare ecosystem. Tune in to learn more about the transformative power of technology in shaping the future of patient care.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Future of Physical Therapy Practice: It’s in This Episode! - Interview with Alex Bendersky, Forward Looking and Thinking PT</title>
      <itunes:episode>86</itunes:episode>
      <podcast:episode>86</podcast:episode>
      <itunes:title>The Future of Physical Therapy Practice: It’s in This Episode! - Interview with Alex Bendersky, Forward Looking and Thinking PT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">1b9b8af7-980e-49de-9424-0727905b91cb</guid>
      <link>https://www.stratapt.com/article/the-future-of-physical-therapy-practice-its-in-this-episode-interview-with-alex-bendersky-forward-looking-and-thinking-pt</link>
      <description>
        <![CDATA[<p>Join host Jerry Durham and guest Alex Bendersky as they dive deep into the evolving landscape of physical therapy. In this episode, they explore the intersection of value-based care, business models, and collaboration within the healthcare system. Alex shares insights into the importance of understanding and articulating the value of physical therapy, emphasizing the need for clinicians to align with economic values while maintaining their clinical expertise.</p><p>Throughout the conversation, they discuss the potential for physical therapists to drive change by expanding their knowledge base, embracing collaboration with stakeholders across various domains, and challenging traditional models of care. From redefining the role of physical therapists as agents of change to leveraging technology and data to enhance patient outcomes, Jerry and Alex provide valuable insights for both aspiring and seasoned professionals in the field.</p><p>Listeners will gain a deeper understanding of the opportunities and challenges facing physical therapy today, along with practical strategies for navigating this rapidly evolving landscape. Whether you're a clinician, student, or healthcare professional interested in shaping the future of rehabilitation, this episode offers valuable perspectives and actionable insights to inspire meaningful change.</p><p>Tune in to explore how physical therapists can unlock their full potential, drive innovation, and create lasting impact in the world of healthcare.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Join host Jerry Durham and guest Alex Bendersky as they dive deep into the evolving landscape of physical therapy. In this episode, they explore the intersection of value-based care, business models, and collaboration within the healthcare system. Alex shares insights into the importance of understanding and articulating the value of physical therapy, emphasizing the need for clinicians to align with economic values while maintaining their clinical expertise.</p><p>Throughout the conversation, they discuss the potential for physical therapists to drive change by expanding their knowledge base, embracing collaboration with stakeholders across various domains, and challenging traditional models of care. From redefining the role of physical therapists as agents of change to leveraging technology and data to enhance patient outcomes, Jerry and Alex provide valuable insights for both aspiring and seasoned professionals in the field.</p><p>Listeners will gain a deeper understanding of the opportunities and challenges facing physical therapy today, along with practical strategies for navigating this rapidly evolving landscape. Whether you're a clinician, student, or healthcare professional interested in shaping the future of rehabilitation, this episode offers valuable perspectives and actionable insights to inspire meaningful change.</p><p>Tune in to explore how physical therapists can unlock their full potential, drive innovation, and create lasting impact in the world of healthcare.</p>]]>
      </content:encoded>
      <pubDate>Tue, 04 Jun 2024 17:58:50 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/734e6eeb/1ccd0166.mp3" length="94870729" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/JlePkCpk8tlK5_TO-QdN2XGHM31tK0RrKwTVBnnQ_ZE/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kNThh/NTMyNzBlZDM4ZGZm/MzFkZDUyZGFlNTFm/MmExZC5wbmc.jpg"/>
      <itunes:duration>2953</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Join host Jerry Durham and guest Alex Bendersky as they dive deep into the evolving landscape of physical therapy. In this episode, they explore the intersection of value-based care, business models, and collaboration within the healthcare system. Alex shares insights into the importance of understanding and articulating the value of physical therapy, emphasizing the need for clinicians to align with economic values while maintaining their clinical expertise.</p><p>Throughout the conversation, they discuss the potential for physical therapists to drive change by expanding their knowledge base, embracing collaboration with stakeholders across various domains, and challenging traditional models of care. From redefining the role of physical therapists as agents of change to leveraging technology and data to enhance patient outcomes, Jerry and Alex provide valuable insights for both aspiring and seasoned professionals in the field.</p><p>Listeners will gain a deeper understanding of the opportunities and challenges facing physical therapy today, along with practical strategies for navigating this rapidly evolving landscape. Whether you're a clinician, student, or healthcare professional interested in shaping the future of rehabilitation, this episode offers valuable perspectives and actionable insights to inspire meaningful change.</p><p>Tune in to explore how physical therapists can unlock their full potential, drive innovation, and create lasting impact in the world of healthcare.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Research Proven: GET UPSTREAM NOW! Your practice depends on it - Interview with Chris Bise, DPT, PhD</title>
      <itunes:episode>85</itunes:episode>
      <podcast:episode>85</podcast:episode>
      <itunes:title>Research Proven: GET UPSTREAM NOW! Your practice depends on it - Interview with Chris Bise, DPT, PhD</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c32aae24-07c1-4db6-a008-c93745cadc10</guid>
      <link>https://www.stratapt.com/article/research-proven-get-upstream-now-your-practice-depends-on-it-interview-with-chris-bise-dpt-phd</link>
      <description>
        <![CDATA[<p>Join us for a captivating episode where we delve into the heart of healthcare transformation with Dr. Chris Bice. In this conversation, we explore the evolving landscape of physical therapy and its pivotal role in shaping the future of healthcare.</p><p>Dr. Bice shares insights from his groundbreaking paper, "First Provider Seen for an Acute Episode of Low Back Pain Influences Subsequent Healthcare Utilization," published in the Physical Therapy Journal. We dissect the implications of this research, highlighting the critical importance of access to care and the triage mindset in optimizing patient outcomes.<br>From redefining evidence-based practice to embracing value-based care, Dr. Bice challenges traditional paradigms and emphasizes the need for leadership and collaboration across healthcare disciplines. We uncover the significance of failure to progress metrics and psychologically informed practice in driving positive patient outcomes.</p><p>Throughout the conversation, Dr. Bice underscores the urgency of moving beyond fee-for-service models towards a system that prioritizes patient-centric care and sustainable healthcare delivery. Drawing from his wealth of experience, he shares invaluable insights for students and clinicians alike, urging them to champion evidence-based practice and lead the charge in shaping a brighter future for healthcare.</p><p>Tune in to this enlightening episode as we navigate the complexities of modern healthcare and chart a course towards a more inclusive, efficient, and patient-centered healthcare system.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Join us for a captivating episode where we delve into the heart of healthcare transformation with Dr. Chris Bice. In this conversation, we explore the evolving landscape of physical therapy and its pivotal role in shaping the future of healthcare.</p><p>Dr. Bice shares insights from his groundbreaking paper, "First Provider Seen for an Acute Episode of Low Back Pain Influences Subsequent Healthcare Utilization," published in the Physical Therapy Journal. We dissect the implications of this research, highlighting the critical importance of access to care and the triage mindset in optimizing patient outcomes.<br>From redefining evidence-based practice to embracing value-based care, Dr. Bice challenges traditional paradigms and emphasizes the need for leadership and collaboration across healthcare disciplines. We uncover the significance of failure to progress metrics and psychologically informed practice in driving positive patient outcomes.</p><p>Throughout the conversation, Dr. Bice underscores the urgency of moving beyond fee-for-service models towards a system that prioritizes patient-centric care and sustainable healthcare delivery. Drawing from his wealth of experience, he shares invaluable insights for students and clinicians alike, urging them to champion evidence-based practice and lead the charge in shaping a brighter future for healthcare.</p><p>Tune in to this enlightening episode as we navigate the complexities of modern healthcare and chart a course towards a more inclusive, efficient, and patient-centered healthcare system.</p>]]>
      </content:encoded>
      <pubDate>Tue, 28 May 2024 19:09:43 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/499c269b/d17a2ada.mp3" length="121969201" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/ogJB4IKEGSqyXtELTSwH4uFuCi0Fb8yolsMc2QFVhk0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85YjQ0/Yzg1YzE1MjlkYzhk/MzQ4MzM4YjljMGQz/ZGQ2MS5wbmc.jpg"/>
      <itunes:duration>3776</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Join us for a captivating episode where we delve into the heart of healthcare transformation with Dr. Chris Bice. In this conversation, we explore the evolving landscape of physical therapy and its pivotal role in shaping the future of healthcare.</p><p>Dr. Bice shares insights from his groundbreaking paper, "First Provider Seen for an Acute Episode of Low Back Pain Influences Subsequent Healthcare Utilization," published in the Physical Therapy Journal. We dissect the implications of this research, highlighting the critical importance of access to care and the triage mindset in optimizing patient outcomes.<br>From redefining evidence-based practice to embracing value-based care, Dr. Bice challenges traditional paradigms and emphasizes the need for leadership and collaboration across healthcare disciplines. We uncover the significance of failure to progress metrics and psychologically informed practice in driving positive patient outcomes.</p><p>Throughout the conversation, Dr. Bice underscores the urgency of moving beyond fee-for-service models towards a system that prioritizes patient-centric care and sustainable healthcare delivery. Drawing from his wealth of experience, he shares invaluable insights for students and clinicians alike, urging them to champion evidence-based practice and lead the charge in shaping a brighter future for healthcare.</p><p>Tune in to this enlightening episode as we navigate the complexities of modern healthcare and chart a course towards a more inclusive, efficient, and patient-centered healthcare system.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Getting Paid for the VALUE You Deliver. It’s Happening Today and YOU NEED TO GET ONBOARD! Interview with Dana Strauss</title>
      <itunes:episode>84</itunes:episode>
      <podcast:episode>84</podcast:episode>
      <itunes:title>Getting Paid for the VALUE You Deliver. It’s Happening Today and YOU NEED TO GET ONBOARD! Interview with Dana Strauss</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">845f9474-456e-40da-9e6b-9495db669ffc</guid>
      <link>https://www.stratapt.com/article/getting-paid-for-the-value-you-deliver-its-happening-today-and-you-need-to-get-onboard-interview-with-dana-strauss</link>
      <description>
        <![CDATA[<p>In this episode, Jerry Durham engages in a captivating conversation with Dana Strauss, an expert in healthcare transformation. Together, they explore the dynamic landscape of healthcare delivery, focusing on innovative approaches to home care, accountable care models, and the evolving role of primary care providers.</p><p>Dana sheds light on the importance of building trust with patients and leveraging technology for e-consults, highlighting how these strategies contribute to improved patient outcomes and reduced costs. The discussion delves into the concept of primary specialty care, where primary care providers can access specialist knowledge without the need for immediate referrals, fostering a more comprehensive and patient-centered approach to healthcare.</p><p>The conversation also touches on the significance of culture change within healthcare organizations and the challenges and opportunities associated with transitioning towards value-based care. Dana shares insights into initiatives like the Medicare shared savings program and advanced investment payments, which provide financial support for practices seeking to embrace new care delivery models.</p><p>Listeners gain valuable insights into the future of healthcare delivery and the transformative potential of embracing innovation and accountability in patient care. Whether you're a healthcare professional, policymaker, or simply interested in the future of healthcare, this episode offers compelling perspectives on the ongoing evolution of the healthcare landscape.</p><p>Tune in to explore how healthcare providers are reimagining care delivery to meet the needs of patients in a rapidly changing world.</p><p>Connect with Dana Strauss<br>https://www.timelessautonomy.com</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, Jerry Durham engages in a captivating conversation with Dana Strauss, an expert in healthcare transformation. Together, they explore the dynamic landscape of healthcare delivery, focusing on innovative approaches to home care, accountable care models, and the evolving role of primary care providers.</p><p>Dana sheds light on the importance of building trust with patients and leveraging technology for e-consults, highlighting how these strategies contribute to improved patient outcomes and reduced costs. The discussion delves into the concept of primary specialty care, where primary care providers can access specialist knowledge without the need for immediate referrals, fostering a more comprehensive and patient-centered approach to healthcare.</p><p>The conversation also touches on the significance of culture change within healthcare organizations and the challenges and opportunities associated with transitioning towards value-based care. Dana shares insights into initiatives like the Medicare shared savings program and advanced investment payments, which provide financial support for practices seeking to embrace new care delivery models.</p><p>Listeners gain valuable insights into the future of healthcare delivery and the transformative potential of embracing innovation and accountability in patient care. Whether you're a healthcare professional, policymaker, or simply interested in the future of healthcare, this episode offers compelling perspectives on the ongoing evolution of the healthcare landscape.</p><p>Tune in to explore how healthcare providers are reimagining care delivery to meet the needs of patients in a rapidly changing world.</p><p>Connect with Dana Strauss<br>https://www.timelessautonomy.com</p>]]>
      </content:encoded>
      <pubDate>Tue, 21 May 2024 18:09:33 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/4a4c12e0/1395b4af.mp3" length="140537050" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/GBZkHN6XfQzZqXwlfpYdX99WlbeVVH53Qw8TPTXZlDw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wNGQ0/YzI3N2ZmYzgwOGNk/ODZmMDQ5NmNhZDZj/NjI2Mi5wbmc.jpg"/>
      <itunes:duration>4341</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, Jerry Durham engages in a captivating conversation with Dana Strauss, an expert in healthcare transformation. Together, they explore the dynamic landscape of healthcare delivery, focusing on innovative approaches to home care, accountable care models, and the evolving role of primary care providers.</p><p>Dana sheds light on the importance of building trust with patients and leveraging technology for e-consults, highlighting how these strategies contribute to improved patient outcomes and reduced costs. The discussion delves into the concept of primary specialty care, where primary care providers can access specialist knowledge without the need for immediate referrals, fostering a more comprehensive and patient-centered approach to healthcare.</p><p>The conversation also touches on the significance of culture change within healthcare organizations and the challenges and opportunities associated with transitioning towards value-based care. Dana shares insights into initiatives like the Medicare shared savings program and advanced investment payments, which provide financial support for practices seeking to embrace new care delivery models.</p><p>Listeners gain valuable insights into the future of healthcare delivery and the transformative potential of embracing innovation and accountability in patient care. Whether you're a healthcare professional, policymaker, or simply interested in the future of healthcare, this episode offers compelling perspectives on the ongoing evolution of the healthcare landscape.</p><p>Tune in to explore how healthcare providers are reimagining care delivery to meet the needs of patients in a rapidly changing world.</p><p>Connect with Dana Strauss<br>https://www.timelessautonomy.com</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Direct to Employer: From the other side AND they want help! - Interview with Greg Sandler, Health Strategist</title>
      <itunes:episode>83</itunes:episode>
      <podcast:episode>83</podcast:episode>
      <itunes:title>Direct to Employer: From the other side AND they want help! - Interview with Greg Sandler, Health Strategist</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">fd30ba83-aaf2-4379-ab5d-e3d35f59174a</guid>
      <link>https://www.stratapt.com/article/direct-to-employer-from-the-other-side-and-they-want-help-interview-with-greg-sandler-health-strategist</link>
      <description>
        <![CDATA[<p>Join the conversation with Greg Sandler, an expert in employer health benefits and economic development. This episode dives into the nuances of health benefits management, the importance of workers' compensation, and the critical role of economic development in fostering healthy communities.</p><p>Distinguishing between self-insured and fully-insured models, Greg explains the role of CFOs in managing health programs and offers strategies for navigating rising healthcare costs and their impact on employee well-being and productivity. He highlights the distinct nature of workers' compensation programs, emphasizing how companies, particularly self-insured ones, can manage these programs effectively and support their workforce through comprehensive strategies.</p><p>Greg also explores the interplay between healthcare access and economic development, urging listeners to engage with local economic development leaders to support community growth. Prioritizing quality healthcare, education, and housing is crucial for attracting and retaining businesses.</p><p>The discussion extends to sector-specific opportunities, addressing the unique health service needs of universities, school districts, and local governments. Greg talks about health insurance and athletic programs in universities, providing physical therapy and healthcare support in schools, and supporting government employees.</p><p>He underscores the importance of integrating traditional healthcare services with digital tools and technology, advising a consultative and thoughtful approach in meeting the evolving needs of employers with technological advancements.</p><p>Connect with Greg:<br>LinkedIn - https://www.linkedin.com/in/gregmsandler/</p><p>GLNJ Group, LLC<br>Health System Consultant<br>P: 201.704.3768<br>gregsandlernj@gmail.com</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Join the conversation with Greg Sandler, an expert in employer health benefits and economic development. This episode dives into the nuances of health benefits management, the importance of workers' compensation, and the critical role of economic development in fostering healthy communities.</p><p>Distinguishing between self-insured and fully-insured models, Greg explains the role of CFOs in managing health programs and offers strategies for navigating rising healthcare costs and their impact on employee well-being and productivity. He highlights the distinct nature of workers' compensation programs, emphasizing how companies, particularly self-insured ones, can manage these programs effectively and support their workforce through comprehensive strategies.</p><p>Greg also explores the interplay between healthcare access and economic development, urging listeners to engage with local economic development leaders to support community growth. Prioritizing quality healthcare, education, and housing is crucial for attracting and retaining businesses.</p><p>The discussion extends to sector-specific opportunities, addressing the unique health service needs of universities, school districts, and local governments. Greg talks about health insurance and athletic programs in universities, providing physical therapy and healthcare support in schools, and supporting government employees.</p><p>He underscores the importance of integrating traditional healthcare services with digital tools and technology, advising a consultative and thoughtful approach in meeting the evolving needs of employers with technological advancements.</p><p>Connect with Greg:<br>LinkedIn - https://www.linkedin.com/in/gregmsandler/</p><p>GLNJ Group, LLC<br>Health System Consultant<br>P: 201.704.3768<br>gregsandlernj@gmail.com</p>]]>
      </content:encoded>
      <pubDate>Tue, 14 May 2024 16:26:04 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/f10dd3bd/06d566ba.mp3" length="93657074" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/HPEobE0uDW_Pq49od9Flo1AwjP-iRpCD_SK0naLk0kc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82NDI1/MzExZmE1ZGNhMzZk/NjFhYmQxMjIxZmNk/ZDg1OC5wbmc.jpg"/>
      <itunes:duration>2897</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Join the conversation with Greg Sandler, an expert in employer health benefits and economic development. This episode dives into the nuances of health benefits management, the importance of workers' compensation, and the critical role of economic development in fostering healthy communities.</p><p>Distinguishing between self-insured and fully-insured models, Greg explains the role of CFOs in managing health programs and offers strategies for navigating rising healthcare costs and their impact on employee well-being and productivity. He highlights the distinct nature of workers' compensation programs, emphasizing how companies, particularly self-insured ones, can manage these programs effectively and support their workforce through comprehensive strategies.</p><p>Greg also explores the interplay between healthcare access and economic development, urging listeners to engage with local economic development leaders to support community growth. Prioritizing quality healthcare, education, and housing is crucial for attracting and retaining businesses.</p><p>The discussion extends to sector-specific opportunities, addressing the unique health service needs of universities, school districts, and local governments. Greg talks about health insurance and athletic programs in universities, providing physical therapy and healthcare support in schools, and supporting government employees.</p><p>He underscores the importance of integrating traditional healthcare services with digital tools and technology, advising a consultative and thoughtful approach in meeting the evolving needs of employers with technological advancements.</p><p>Connect with Greg:<br>LinkedIn - https://www.linkedin.com/in/gregmsandler/</p><p>GLNJ Group, LLC<br>Health System Consultant<br>P: 201.704.3768<br>gregsandlernj@gmail.com</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Living Upstream, Living in the Future, Proving the process for over a decade - Interview with Mike Eisenhart, DPT | ProActivity Founder</title>
      <itunes:episode>82</itunes:episode>
      <podcast:episode>82</podcast:episode>
      <itunes:title>Living Upstream, Living in the Future, Proving the process for over a decade - Interview with Mike Eisenhart, DPT | ProActivity Founder</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">7340f5e2-f03d-4a9b-95c3-17d29a41b2f9</guid>
      <link>https://www.stratapt.com/article/living-upstream-living-in-the-future-proving-the-process-for-over-a-decade-interview-with-mike-eisenhart-dpt</link>
      <description>
        <![CDATA[<p>In this episode, we welcome back Mike Eisenhart, founder of ProActivity and a repeat guest whose insights into preventive health care remain as relevant as ever. Mike shares his journey from a traditional PT to a pioneer in population health, detailing how he transformed his career dissatisfaction into a thriving direct-to-employer practice.</p><p>He discusses the evolution of his business model, ProActivity, which shifts the focus from treatment to prevention, and highlights the financial logic behind investing in employee health.</p><p>Mike continues in an advisory role, aiming to expand their reach and impact. Tune in as Mike provides a compelling look at how proactive health care not only saves costs but also enriches lives, offering a powerful model for physical therapists seeking a fulfilling, innovative career path.</p><p>Links mentioned:<br>https://www.pro-activity.com<br>https://www.aphpt.org</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, we welcome back Mike Eisenhart, founder of ProActivity and a repeat guest whose insights into preventive health care remain as relevant as ever. Mike shares his journey from a traditional PT to a pioneer in population health, detailing how he transformed his career dissatisfaction into a thriving direct-to-employer practice.</p><p>He discusses the evolution of his business model, ProActivity, which shifts the focus from treatment to prevention, and highlights the financial logic behind investing in employee health.</p><p>Mike continues in an advisory role, aiming to expand their reach and impact. Tune in as Mike provides a compelling look at how proactive health care not only saves costs but also enriches lives, offering a powerful model for physical therapists seeking a fulfilling, innovative career path.</p><p>Links mentioned:<br>https://www.pro-activity.com<br>https://www.aphpt.org</p>]]>
      </content:encoded>
      <pubDate>Tue, 07 May 2024 15:49:37 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/b4ec0510/c1353b4c.mp3" length="83230202" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/z8icVgi11FWQUrcWunTnduR9o7erEdq3V8Uwboaa0OM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lNDEy/MDAwNTYyZjFhYjE4/MmY2OGNhM2RlZTE1/ZmJjMy5wbmc.jpg"/>
      <itunes:duration>2576</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, we welcome back Mike Eisenhart, founder of ProActivity and a repeat guest whose insights into preventive health care remain as relevant as ever. Mike shares his journey from a traditional PT to a pioneer in population health, detailing how he transformed his career dissatisfaction into a thriving direct-to-employer practice.</p><p>He discusses the evolution of his business model, ProActivity, which shifts the focus from treatment to prevention, and highlights the financial logic behind investing in employee health.</p><p>Mike continues in an advisory role, aiming to expand their reach and impact. Tune in as Mike provides a compelling look at how proactive health care not only saves costs but also enriches lives, offering a powerful model for physical therapists seeking a fulfilling, innovative career path.</p><p>Links mentioned:<br>https://www.pro-activity.com<br>https://www.aphpt.org</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Going Direct to Employer: The Clinical (doing) Side: Part 3 - Interview with Zach Walston, DPT Clinical Lead of Second Door Health</title>
      <itunes:episode>81</itunes:episode>
      <podcast:episode>81</podcast:episode>
      <itunes:title>Going Direct to Employer: The Clinical (doing) Side: Part 3 - Interview with Zach Walston, DPT Clinical Lead of Second Door Health</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9e37dd94-ca55-4fe4-9afc-2f0ad3844ada</guid>
      <link>https://www.stratapt.com/article/going-direct-to-employer-the-clinical-doing-side-part-3-interview-with-zach-walston-dpt-clinical-lead-of-second-door-health</link>
      <description>
        <![CDATA[<p>In this episode, the third in our 3 part series with Second Door Health, we continue our exploration of innovative approaches in physical therapy with Zach, the head of clinical strategy. Having previously discussed the foundations and business aspects with co-founders Scott and Ryan, this conversation with Zach goes deeper into the clinical implications and transformative potential of direct-to-employer healthcare services. Zach shares his extensive background and the pivotal transitions from hands-on clinical work to developing broad-scale health strategies that aim to redefine patient care.</p><p>We discuss the critical role of personalized care plans, the importance of understanding patient needs beyond the clinical environment, and how physical therapists can leverage their expertise to deliver holistic, impactful health outcomes. The discussion also covers the necessity of integrating educational outreach and behavioral health into physical therapy practice, challenging traditional treatment models.</p><p>Tune in to gain insights into how physical therapy can evolve from a service-based to a value-based profession, enhancing both patient well-being and professional satisfaction.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, the third in our 3 part series with Second Door Health, we continue our exploration of innovative approaches in physical therapy with Zach, the head of clinical strategy. Having previously discussed the foundations and business aspects with co-founders Scott and Ryan, this conversation with Zach goes deeper into the clinical implications and transformative potential of direct-to-employer healthcare services. Zach shares his extensive background and the pivotal transitions from hands-on clinical work to developing broad-scale health strategies that aim to redefine patient care.</p><p>We discuss the critical role of personalized care plans, the importance of understanding patient needs beyond the clinical environment, and how physical therapists can leverage their expertise to deliver holistic, impactful health outcomes. The discussion also covers the necessity of integrating educational outreach and behavioral health into physical therapy practice, challenging traditional treatment models.</p><p>Tune in to gain insights into how physical therapy can evolve from a service-based to a value-based profession, enhancing both patient well-being and professional satisfaction.</p>]]>
      </content:encoded>
      <pubDate>Tue, 30 Apr 2024 16:20:22 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/0d7cff90/432982d1.mp3" length="105565904" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/wgP0UbZtM9tqF_oA-zDTwri8Uq5oLw2uwFZVN1SSGAI/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81MzYy/YzIyY2Q4NzhlN2Fh/NjMyYjVmNjc2YzFj/YWQ2MS5wbmc.jpg"/>
      <itunes:duration>2637</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, the third in our 3 part series with Second Door Health, we continue our exploration of innovative approaches in physical therapy with Zach, the head of clinical strategy. Having previously discussed the foundations and business aspects with co-founders Scott and Ryan, this conversation with Zach goes deeper into the clinical implications and transformative potential of direct-to-employer healthcare services. Zach shares his extensive background and the pivotal transitions from hands-on clinical work to developing broad-scale health strategies that aim to redefine patient care.</p><p>We discuss the critical role of personalized care plans, the importance of understanding patient needs beyond the clinical environment, and how physical therapists can leverage their expertise to deliver holistic, impactful health outcomes. The discussion also covers the necessity of integrating educational outreach and behavioral health into physical therapy practice, challenging traditional treatment models.</p><p>Tune in to gain insights into how physical therapy can evolve from a service-based to a value-based profession, enhancing both patient well-being and professional satisfaction.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Going Direct to Employer: What does it actually look like? PART 2 - Interview with Scott Hebert and Ryan Klepps, Founders of Second Door Health</title>
      <itunes:episode>80</itunes:episode>
      <podcast:episode>80</podcast:episode>
      <itunes:title>Going Direct to Employer: What does it actually look like? PART 2 - Interview with Scott Hebert and Ryan Klepps, Founders of Second Door Health</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">1292483e-3c84-4520-87f7-d873b6effd75</guid>
      <link>https://www.stratapt.com/article/going-direct-to-employer-what-does-it-actually-look-like-part-2-interview-with-scott-hebert-and-ryan-klepps-founders-of-second-door-health</link>
      <description>
        <![CDATA[<p>Welcome back to part 2 where we dive deep into the transformative world of direct care models in physical therapy, brought to you by Second Door Health. In the first episode, we laid the groundwork by discussing the 'why'—the core motivations and the targeted audience of direct care. Transitioning to this episode, we shift gears to focus more tactically on the 'how'—the concrete steps and strategies required to operationalize these innovative care models within your practice.</p><p>Joined by Scott and Ryan from Second Door Health, this session explores the practical aspects of integrating direct care into existing practices. Learn about creating efficient workflows, reducing administrative burdens, and utilizing Second Door Health’s software solutions designed to enhance care delivery, streamline billing, and maximize return on investment. We discuss the importance of starting with familiar connections in your community, leveraging relationships to ease into direct contracting with local employers.</p><p>Whether you're a seasoned practice owner or a newcomer curious about direct care, this episode provides a comprehensive roadmap and real-time insights into making the transition smoother and less intimidating. From benefit design and enrollment marketing to the final steps of showing tangible results and getting paid, every facet of implementing a successful direct care strategy is covered.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Welcome back to part 2 where we dive deep into the transformative world of direct care models in physical therapy, brought to you by Second Door Health. In the first episode, we laid the groundwork by discussing the 'why'—the core motivations and the targeted audience of direct care. Transitioning to this episode, we shift gears to focus more tactically on the 'how'—the concrete steps and strategies required to operationalize these innovative care models within your practice.</p><p>Joined by Scott and Ryan from Second Door Health, this session explores the practical aspects of integrating direct care into existing practices. Learn about creating efficient workflows, reducing administrative burdens, and utilizing Second Door Health’s software solutions designed to enhance care delivery, streamline billing, and maximize return on investment. We discuss the importance of starting with familiar connections in your community, leveraging relationships to ease into direct contracting with local employers.</p><p>Whether you're a seasoned practice owner or a newcomer curious about direct care, this episode provides a comprehensive roadmap and real-time insights into making the transition smoother and less intimidating. From benefit design and enrollment marketing to the final steps of showing tangible results and getting paid, every facet of implementing a successful direct care strategy is covered.</p>]]>
      </content:encoded>
      <pubDate>Thu, 25 Apr 2024 12:11:29 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/766cfdea/f2493723.mp3" length="129164611" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/V49PRbDQGnaPyuS5cVusYvT6pQqiMXWllu5Jb7egHAg/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83MzU1/MmYwY2QyN2I3ZWRh/NWRhY2NmNGQ1MDNj/OTI5MS5wbmc.jpg"/>
      <itunes:duration>3227</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Welcome back to part 2 where we dive deep into the transformative world of direct care models in physical therapy, brought to you by Second Door Health. In the first episode, we laid the groundwork by discussing the 'why'—the core motivations and the targeted audience of direct care. Transitioning to this episode, we shift gears to focus more tactically on the 'how'—the concrete steps and strategies required to operationalize these innovative care models within your practice.</p><p>Joined by Scott and Ryan from Second Door Health, this session explores the practical aspects of integrating direct care into existing practices. Learn about creating efficient workflows, reducing administrative burdens, and utilizing Second Door Health’s software solutions designed to enhance care delivery, streamline billing, and maximize return on investment. We discuss the importance of starting with familiar connections in your community, leveraging relationships to ease into direct contracting with local employers.</p><p>Whether you're a seasoned practice owner or a newcomer curious about direct care, this episode provides a comprehensive roadmap and real-time insights into making the transition smoother and less intimidating. From benefit design and enrollment marketing to the final steps of showing tangible results and getting paid, every facet of implementing a successful direct care strategy is covered.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Going Direct to Employer: The demand is insane! PART 1 - Interview with Scott Hebert, Ryan Klepps, Founders of Second Door Health</title>
      <itunes:episode>79</itunes:episode>
      <podcast:episode>79</podcast:episode>
      <itunes:title>Going Direct to Employer: The demand is insane! PART 1 - Interview with Scott Hebert, Ryan Klepps, Founders of Second Door Health</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ad856e7f-d38f-4629-90d2-f44ffafa8029</guid>
      <link>https://share.transistor.fm/s/f8513643</link>
      <description>
        <![CDATA[<p>Welcome back to the What's Best for the Patient is Best for Business podcast where today we will dive into the evolving world of physical therapy, focusing on the cutting-edge approach of direct care models. Join Jerry Durham and the founders of Second Door Health as they discuss the transformative shift from traditional patient management to innovative strategies that engage directly with self-insured employers, sidestepping the usual insurance pathways. Scott and Ryan bring their rich backgrounds in technology and physical therapy into the conversation, sharing their journey from creating StriveLabs to founding Second Door and how these experiences have shaped their current mission.</p><p>Explore how engaging directly with employers and adopting direct-to-consumer models are opening new doors for physical therapy practices to flourish amid staffing, inflation, and cost challenges. The trio also delves into the crucial role of physical therapy in slashing musculoskeletal costs — the heftiest expense for employers — through intelligent, aligned healthcare strategies.</p><p>Listen in as our guests lay out actionable steps for PT practices to implement these models, stressing the critical need to target self-insured employers eager to curb spiraling healthcare costs. This episode is packed with insights into the physical therapy business landscape today and a forward-looking perspective on making practices more sustainable and profitable by embracing direct care.</p><p>Tune in for a deep dive into the future of physical therapy, where reducing healthcare costs and enhancing patient outcomes are paramount. And make sure you catch part two of our discussion, where we'll delve even deeper into making these innovative care models a reality.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Welcome back to the What's Best for the Patient is Best for Business podcast where today we will dive into the evolving world of physical therapy, focusing on the cutting-edge approach of direct care models. Join Jerry Durham and the founders of Second Door Health as they discuss the transformative shift from traditional patient management to innovative strategies that engage directly with self-insured employers, sidestepping the usual insurance pathways. Scott and Ryan bring their rich backgrounds in technology and physical therapy into the conversation, sharing their journey from creating StriveLabs to founding Second Door and how these experiences have shaped their current mission.</p><p>Explore how engaging directly with employers and adopting direct-to-consumer models are opening new doors for physical therapy practices to flourish amid staffing, inflation, and cost challenges. The trio also delves into the crucial role of physical therapy in slashing musculoskeletal costs — the heftiest expense for employers — through intelligent, aligned healthcare strategies.</p><p>Listen in as our guests lay out actionable steps for PT practices to implement these models, stressing the critical need to target self-insured employers eager to curb spiraling healthcare costs. This episode is packed with insights into the physical therapy business landscape today and a forward-looking perspective on making practices more sustainable and profitable by embracing direct care.</p><p>Tune in for a deep dive into the future of physical therapy, where reducing healthcare costs and enhancing patient outcomes are paramount. And make sure you catch part two of our discussion, where we'll delve even deeper into making these innovative care models a reality.</p>]]>
      </content:encoded>
      <pubDate>Tue, 23 Apr 2024 19:03:28 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/f8513643/9e6dcf9e.mp3" length="103404872" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/tsdtncszdptO1BX0mU1Uz-gmhEPefDEz1Z0Us9fY2jU/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lYTY1/NjVmZWU4YWQzYjMx/YWY3ZjQ5Njk1ODYx/MTQwYy5wbmc.jpg"/>
      <itunes:duration>2583</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Welcome back to the What's Best for the Patient is Best for Business podcast where today we will dive into the evolving world of physical therapy, focusing on the cutting-edge approach of direct care models. Join Jerry Durham and the founders of Second Door Health as they discuss the transformative shift from traditional patient management to innovative strategies that engage directly with self-insured employers, sidestepping the usual insurance pathways. Scott and Ryan bring their rich backgrounds in technology and physical therapy into the conversation, sharing their journey from creating StriveLabs to founding Second Door and how these experiences have shaped their current mission.</p><p>Explore how engaging directly with employers and adopting direct-to-consumer models are opening new doors for physical therapy practices to flourish amid staffing, inflation, and cost challenges. The trio also delves into the crucial role of physical therapy in slashing musculoskeletal costs — the heftiest expense for employers — through intelligent, aligned healthcare strategies.</p><p>Listen in as our guests lay out actionable steps for PT practices to implement these models, stressing the critical need to target self-insured employers eager to curb spiraling healthcare costs. This episode is packed with insights into the physical therapy business landscape today and a forward-looking perspective on making practices more sustainable and profitable by embracing direct care.</p><p>Tune in for a deep dive into the future of physical therapy, where reducing healthcare costs and enhancing patient outcomes are paramount. And make sure you catch part two of our discussion, where we'll delve even deeper into making these innovative care models a reality.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Talking Sales with a BILLION dollar sales trainer - Interview with April Shprintz</title>
      <itunes:episode>78</itunes:episode>
      <podcast:episode>78</podcast:episode>
      <itunes:title>Talking Sales with a BILLION dollar sales trainer - Interview with April Shprintz</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f95f1f7c-7f26-47c3-9f37-7f221ed8ff25</guid>
      <link>https://share.transistor.fm/s/5836cd24</link>
      <description>
        <![CDATA[<p>In this week's episode, Jerry Durham welcomes business strategist and growth expert April Shprintz to discuss the transformative power of cross-industry insights and the "generosity culture" in scaling businesses. April shares her journey from a humble beginning through a stellar career that spans over 94 industries, providing listeners with actionable strategies that any business can implement to enhance their operations and customer relationships.</p><p>What You'll Learn:</p><p>April's Background and Diverse Experience: From military service to leading a startup to a $7 billion IPO, April's unique path has equipped her with unparalleled insights into business growth and client care across multiple sectors, including healthcare, software, and more<br>.<br>The Generosity Culture: April explains how her framework focuses on investing in people—employees, clients, and the community—to drastically increase business revenue while reducing working hours.</p><p>Cross-Industry Innovation: Discover how experiences in one industry can revolutionize standard practices in another, as April provides examples from her work in the MediSpa and software sectors.</p><p>Client-Centric Strategies: Learn about the importance of understanding customer needs and how to leverage unhappy customer feedback to drive business improvements.</p><p>The Power of Giving First: April and Jerry discuss the benefits of providing value without immediate expectations, enhancing brand loyalty and client referrals through genuine service.</p><p>Networking and Referrals: Insights into how a culture of cooperation rather than competition with peers can lead to surprising business growth and community benefits.</p><p>Practical Takeaways: From restructuring sales strategies to the simple act of picking up the phone, this episode is packed with practical advice that can be applied immediately to any business setting.</p><p>Key Quotes:</p><p>"Your unhappiest clients and customers are going to give you the best ideas."<br>"The easier you make it to say no, the better quality of people you have saying yes."<br>"I do all of this based on my framework that incorporates what I call the generosity culture, which allows people to be super successful by focusing on pouring into their people, their clients, and their community."</p><p><br>[00:05:20] April shares her journey from broadcasting in the Air Force to becoming a top salesperson by focusing on client care.<br>[00:12:30] Exploration of the "generosity culture" and its impact on business success.<br>[00:25:45] April discusses specific examples of how applying software industry tactics helped a MediSpa increase its sales.<br>[00:38:10] Discussion on the importance of adapting business models based on client feedback and industry needs.<br>[00:52:20] April and Jerry delve into the ethics and efficacy of "giving away" valuable advice and content to build long-term business relationships.<br>[01:15:35] They discuss the significance of referrals and networking, sharing personal anecdotes that underscore the value of transparency and assistance over hard sales.</p><p>Contact April: </p><p>Email: <br>april@drivenoutcomes.com</p><p><strong>Social: </strong></p><p><a href="https://www.linkedin.com/in/aprilshprintz/">https://www.linkedin.com/in/aprilshprintz/</a></p><p><a href="https://www.instagram.com/aprilshprintz/">https://www.instagram.com/aprilshprintz/</a></p><p><a href="https://www.facebook.com/AprilLShprintz">https://www.facebook.com/AprilLShprintz</a></p><p><a href="https://www.threads.net/@aprilshprintz">https://www.threads.net/@aprilshprintz</a></p><p><a href="https://www.tiktok.com/@aprilshprintz">https://www.tiktok.com/@aprilshprintz</a></p><p><a href="https://www.youtube.com/channel/UCd3-7foc4_nVtub5Lb0LDkg">https://www.youtube.com/channel/UCd3-7foc4_nVtub5Lb0LDkg</a></p><p> </p><p><strong>Websites:</strong></p><p><a href="http://www.drivenoutcomes.com/">www.drivenoutcomes.com</a></p><p><a href="http://www.winningmindsetmasterypodcast.com/">www.winningmindsetmasterypodcast.com</a></p><p><a href="http://www.magicbluerocks.com/">www.magicbluerocks.com</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this week's episode, Jerry Durham welcomes business strategist and growth expert April Shprintz to discuss the transformative power of cross-industry insights and the "generosity culture" in scaling businesses. April shares her journey from a humble beginning through a stellar career that spans over 94 industries, providing listeners with actionable strategies that any business can implement to enhance their operations and customer relationships.</p><p>What You'll Learn:</p><p>April's Background and Diverse Experience: From military service to leading a startup to a $7 billion IPO, April's unique path has equipped her with unparalleled insights into business growth and client care across multiple sectors, including healthcare, software, and more<br>.<br>The Generosity Culture: April explains how her framework focuses on investing in people—employees, clients, and the community—to drastically increase business revenue while reducing working hours.</p><p>Cross-Industry Innovation: Discover how experiences in one industry can revolutionize standard practices in another, as April provides examples from her work in the MediSpa and software sectors.</p><p>Client-Centric Strategies: Learn about the importance of understanding customer needs and how to leverage unhappy customer feedback to drive business improvements.</p><p>The Power of Giving First: April and Jerry discuss the benefits of providing value without immediate expectations, enhancing brand loyalty and client referrals through genuine service.</p><p>Networking and Referrals: Insights into how a culture of cooperation rather than competition with peers can lead to surprising business growth and community benefits.</p><p>Practical Takeaways: From restructuring sales strategies to the simple act of picking up the phone, this episode is packed with practical advice that can be applied immediately to any business setting.</p><p>Key Quotes:</p><p>"Your unhappiest clients and customers are going to give you the best ideas."<br>"The easier you make it to say no, the better quality of people you have saying yes."<br>"I do all of this based on my framework that incorporates what I call the generosity culture, which allows people to be super successful by focusing on pouring into their people, their clients, and their community."</p><p><br>[00:05:20] April shares her journey from broadcasting in the Air Force to becoming a top salesperson by focusing on client care.<br>[00:12:30] Exploration of the "generosity culture" and its impact on business success.<br>[00:25:45] April discusses specific examples of how applying software industry tactics helped a MediSpa increase its sales.<br>[00:38:10] Discussion on the importance of adapting business models based on client feedback and industry needs.<br>[00:52:20] April and Jerry delve into the ethics and efficacy of "giving away" valuable advice and content to build long-term business relationships.<br>[01:15:35] They discuss the significance of referrals and networking, sharing personal anecdotes that underscore the value of transparency and assistance over hard sales.</p><p>Contact April: </p><p>Email: <br>april@drivenoutcomes.com</p><p><strong>Social: </strong></p><p><a href="https://www.linkedin.com/in/aprilshprintz/">https://www.linkedin.com/in/aprilshprintz/</a></p><p><a href="https://www.instagram.com/aprilshprintz/">https://www.instagram.com/aprilshprintz/</a></p><p><a href="https://www.facebook.com/AprilLShprintz">https://www.facebook.com/AprilLShprintz</a></p><p><a href="https://www.threads.net/@aprilshprintz">https://www.threads.net/@aprilshprintz</a></p><p><a href="https://www.tiktok.com/@aprilshprintz">https://www.tiktok.com/@aprilshprintz</a></p><p><a href="https://www.youtube.com/channel/UCd3-7foc4_nVtub5Lb0LDkg">https://www.youtube.com/channel/UCd3-7foc4_nVtub5Lb0LDkg</a></p><p> </p><p><strong>Websites:</strong></p><p><a href="http://www.drivenoutcomes.com/">www.drivenoutcomes.com</a></p><p><a href="http://www.winningmindsetmasterypodcast.com/">www.winningmindsetmasterypodcast.com</a></p><p><a href="http://www.magicbluerocks.com/">www.magicbluerocks.com</a></p>]]>
      </content:encoded>
      <pubDate>Tue, 16 Apr 2024 07:00:00 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/5836cd24/64cac4c3.mp3" length="108195806" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/VsXpsyTc2O-vIaJi_SnTNKQEd_vBtcN0lo7aUz3bphY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xMTYx/MThjYWExZWExM2Y2/YmI0ODkyNzE3NzA5/M2NjZC5wbmc.jpg"/>
      <itunes:duration>2703</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this week's episode, Jerry Durham welcomes business strategist and growth expert April Shprintz to discuss the transformative power of cross-industry insights and the "generosity culture" in scaling businesses. April shares her journey from a humble beginning through a stellar career that spans over 94 industries, providing listeners with actionable strategies that any business can implement to enhance their operations and customer relationships.</p><p>What You'll Learn:</p><p>April's Background and Diverse Experience: From military service to leading a startup to a $7 billion IPO, April's unique path has equipped her with unparalleled insights into business growth and client care across multiple sectors, including healthcare, software, and more<br>.<br>The Generosity Culture: April explains how her framework focuses on investing in people—employees, clients, and the community—to drastically increase business revenue while reducing working hours.</p><p>Cross-Industry Innovation: Discover how experiences in one industry can revolutionize standard practices in another, as April provides examples from her work in the MediSpa and software sectors.</p><p>Client-Centric Strategies: Learn about the importance of understanding customer needs and how to leverage unhappy customer feedback to drive business improvements.</p><p>The Power of Giving First: April and Jerry discuss the benefits of providing value without immediate expectations, enhancing brand loyalty and client referrals through genuine service.</p><p>Networking and Referrals: Insights into how a culture of cooperation rather than competition with peers can lead to surprising business growth and community benefits.</p><p>Practical Takeaways: From restructuring sales strategies to the simple act of picking up the phone, this episode is packed with practical advice that can be applied immediately to any business setting.</p><p>Key Quotes:</p><p>"Your unhappiest clients and customers are going to give you the best ideas."<br>"The easier you make it to say no, the better quality of people you have saying yes."<br>"I do all of this based on my framework that incorporates what I call the generosity culture, which allows people to be super successful by focusing on pouring into their people, their clients, and their community."</p><p><br>[00:05:20] April shares her journey from broadcasting in the Air Force to becoming a top salesperson by focusing on client care.<br>[00:12:30] Exploration of the "generosity culture" and its impact on business success.<br>[00:25:45] April discusses specific examples of how applying software industry tactics helped a MediSpa increase its sales.<br>[00:38:10] Discussion on the importance of adapting business models based on client feedback and industry needs.<br>[00:52:20] April and Jerry delve into the ethics and efficacy of "giving away" valuable advice and content to build long-term business relationships.<br>[01:15:35] They discuss the significance of referrals and networking, sharing personal anecdotes that underscore the value of transparency and assistance over hard sales.</p><p>Contact April: </p><p>Email: <br>april@drivenoutcomes.com</p><p><strong>Social: </strong></p><p><a href="https://www.linkedin.com/in/aprilshprintz/">https://www.linkedin.com/in/aprilshprintz/</a></p><p><a href="https://www.instagram.com/aprilshprintz/">https://www.instagram.com/aprilshprintz/</a></p><p><a href="https://www.facebook.com/AprilLShprintz">https://www.facebook.com/AprilLShprintz</a></p><p><a href="https://www.threads.net/@aprilshprintz">https://www.threads.net/@aprilshprintz</a></p><p><a href="https://www.tiktok.com/@aprilshprintz">https://www.tiktok.com/@aprilshprintz</a></p><p><a href="https://www.youtube.com/channel/UCd3-7foc4_nVtub5Lb0LDkg">https://www.youtube.com/channel/UCd3-7foc4_nVtub5Lb0LDkg</a></p><p> </p><p><strong>Websites:</strong></p><p><a href="http://www.drivenoutcomes.com/">www.drivenoutcomes.com</a></p><p><a href="http://www.winningmindsetmasterypodcast.com/">www.winningmindsetmasterypodcast.com</a></p><p><a href="http://www.magicbluerocks.com/">www.magicbluerocks.com</a></p>]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Exploring Entrepreneurial Success with Paul Singh</title>
      <itunes:episode>77</itunes:episode>
      <podcast:episode>77</podcast:episode>
      <itunes:title>Exploring Entrepreneurial Success with Paul Singh</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/2b86da26</link>
      <description>
        <![CDATA[<p>In this episode, we welcome a special guest, Paul Singh, the entrepreneurial force behind Strata. Paul shares his fascinating journey, starting from his early days in Northern Virginia to becoming a pivotal figure in the tech and investment world.</p><p>Our conversation delves into Paul's unique experiences, from his first job at America Online during its nascent stages to his venture into the world of startups and high-volume angel investing. Paul candidly recounts the lessons learned from his first business venture in web hosting, leading to the establishment of data centers that, unbeknownst to many, handle a significant portion of the world's internet traffic.</p><p>Listeners will find inspiration in Paul's stories about his time at the White House Office of Science and Tech Policy, his approach to angel investing post-2008 financial crash, and his role in founding the renowned 500 Startups (now 500 Global). His global investment experience, involving over 3200 companies across 56 countries, offers invaluable insights into the entrepreneurial landscape.</p><p>In a heart-to-heart segment, Paul also touches upon his personal life, discussing the joys and challenges of being a father to four children and his foray into healthcare with the creation of Bump Health. This episode is a treasure trove of wisdom for anyone interested in entrepreneurship, investment strategies, and the ever-evolving dynamics of the tech world.</p><p>Join us in this engaging and enlightening conversation with Paul Singh, a true maverick in the entrepreneurial sphere. You don't want to miss this!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, we welcome a special guest, Paul Singh, the entrepreneurial force behind Strata. Paul shares his fascinating journey, starting from his early days in Northern Virginia to becoming a pivotal figure in the tech and investment world.</p><p>Our conversation delves into Paul's unique experiences, from his first job at America Online during its nascent stages to his venture into the world of startups and high-volume angel investing. Paul candidly recounts the lessons learned from his first business venture in web hosting, leading to the establishment of data centers that, unbeknownst to many, handle a significant portion of the world's internet traffic.</p><p>Listeners will find inspiration in Paul's stories about his time at the White House Office of Science and Tech Policy, his approach to angel investing post-2008 financial crash, and his role in founding the renowned 500 Startups (now 500 Global). His global investment experience, involving over 3200 companies across 56 countries, offers invaluable insights into the entrepreneurial landscape.</p><p>In a heart-to-heart segment, Paul also touches upon his personal life, discussing the joys and challenges of being a father to four children and his foray into healthcare with the creation of Bump Health. This episode is a treasure trove of wisdom for anyone interested in entrepreneurship, investment strategies, and the ever-evolving dynamics of the tech world.</p><p>Join us in this engaging and enlightening conversation with Paul Singh, a true maverick in the entrepreneurial sphere. You don't want to miss this!</p>]]>
      </content:encoded>
      <pubDate>Tue, 14 Nov 2023 04:00:00 -0100</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/2b86da26/f008093e.mp3" length="97186595" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:duration>6075</itunes:duration>
      <itunes:summary>In this episode, we welcome a special guest, Paul Singh, the entrepreneurial force behind Strata. Paul shares his fascinating journey, starting from his early days in Northern Virginia to becoming a pivotal figure in the tech and investment world.Our conversation delves into Paul's unique experiences, from his first job at America Online during its nascent stages to his venture into the world of startups and high-volume angel investing. Paul candidly recounts the lessons learned from his first business venture in web hosting, leading to the establishment of data centers that, unbeknownst to many, handle a significant portion of the world's internet traffic.Listeners will find inspiration in Paul's stories about his time at the White House Office of Science and Tech Policy, his approach to angel investing post-2008 financial crash, and his role in founding the renowned 500 Startups (now 500 Global). His global investment experience, involving over 3200 companies across 56 countries, offers invaluable insights into the entrepreneurial landscape.In a heart-to-heart segment, Paul also touches upon his personal life, discussing the joys and challenges of being a father to four children and his foray into healthcare with the creation of Bump Health. This episode is a treasure trove of wisdom for anyone interested in entrepreneurship, investment strategies, and the ever-evolving dynamics of the tech world.Join us in this engaging and enlightening conversation with Paul Singh, a true maverick in the entrepreneurial sphere. You don't want to miss this!</itunes:summary>
      <itunes:subtitle>In this episode, we welcome a special guest, Paul Singh, the entrepreneurial force behind Strata. Paul shares his fascinating journey, starting from his early days in Northern Virginia to becoming a pivotal figure in the tech and investment world.Our conv</itunes:subtitle>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>Kate and Jerry Show: Payment Methods Over Patient Care</title>
      <itunes:episode>76</itunes:episode>
      <podcast:episode>76</podcast:episode>
      <itunes:title>Kate and Jerry Show: Payment Methods Over Patient Care</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/2ca73fbd</link>
      <description>
        <![CDATA[<p>In this latest episode of the Kate and Jerry Show, we dive deep into the complexities of the healthcare revenue model, particularly in the U.S. Join us as Kate candidly shares her puzzlement over terms like 'cash-based', 'in-network', and 'out of network' often flaunted in the healthcare scene. Jerry provides a high-level perspective, emphasizing that like all businesses, the revenue in healthcare comes from its customers.</p><p>However, we question: Why is the healthcare model in the U.S. so intricate? Why does it often seem to prioritize payment methods over patient care? Drawing parallels with non-healthcare businesses, Jerry highlights the fundamental disconnect and confusion in how healthcare businesses present themselves.</p><p>Kate further delves into the vulnerability of depending heavily on insurance companies and the importance of proving the effectiveness of one's service. In an era where value and experience are paramount, we discuss the pitfalls of basing a practice solely around insurance reimbursements. Listen in as we emphasize the importance of getting back to business basics, understanding your clientele, and ensuring an experience that's truly centered around them.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this latest episode of the Kate and Jerry Show, we dive deep into the complexities of the healthcare revenue model, particularly in the U.S. Join us as Kate candidly shares her puzzlement over terms like 'cash-based', 'in-network', and 'out of network' often flaunted in the healthcare scene. Jerry provides a high-level perspective, emphasizing that like all businesses, the revenue in healthcare comes from its customers.</p><p>However, we question: Why is the healthcare model in the U.S. so intricate? Why does it often seem to prioritize payment methods over patient care? Drawing parallels with non-healthcare businesses, Jerry highlights the fundamental disconnect and confusion in how healthcare businesses present themselves.</p><p>Kate further delves into the vulnerability of depending heavily on insurance companies and the importance of proving the effectiveness of one's service. In an era where value and experience are paramount, we discuss the pitfalls of basing a practice solely around insurance reimbursements. Listen in as we emphasize the importance of getting back to business basics, understanding your clientele, and ensuring an experience that's truly centered around them.</p>]]>
      </content:encoded>
      <pubDate>Tue, 24 Oct 2023 04:00:00 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/2ca73fbd/4c1c3766.mp3" length="14498391" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:duration>907</itunes:duration>
      <itunes:summary>In this latest episode of the Kate and Jerry Show, we dive deep into the complexities of the healthcare revenue model, particularly in the U.S. Join us as Kate candidly shares her puzzlement over terms like 'cash-based', 'in-network', and 'out of network' often flaunted in the healthcare scene. Jerry provides a high-level perspective, emphasizing that like all businesses, the revenue in healthcare comes from its customers.However, we question: Why is the healthcare model in the U.S. so intricate? Why does it often seem to prioritize payment methods over patient care? Drawing parallels with non-healthcare businesses, Jerry highlights the fundamental disconnect and confusion in how healthcare businesses present themselves.Kate further delves into the vulnerability of depending heavily on insurance companies and the importance of proving the effectiveness of one's service. In an era where value and experience are paramount, we discuss the pitfalls of basing a practice solely around insurance reimbursements. Listen in as we emphasize the importance of getting back to business basics, understanding your clientele, and ensuring an experience that's truly centered around them.</itunes:summary>
      <itunes:subtitle>In this latest episode of the Kate and Jerry Show, we dive deep into the complexities of the healthcare revenue model, particularly in the U.S. Join us as Kate candidly shares her puzzlement over terms like 'cash-based', 'in-network', and 'out of network'</itunes:subtitle>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>Kate and Jerry Show Part 3: Foundations and Innovations</title>
      <itunes:episode>75</itunes:episode>
      <podcast:episode>75</podcast:episode>
      <itunes:title>Kate and Jerry Show Part 3: Foundations and Innovations</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e596a42b-c9f4-47a4-b899-8274e597cfc3</guid>
      <link>https://share.transistor.fm/s/db08fa2e</link>
      <description>
        <![CDATA[<p>Join Kate Markland and I as we delve into profound discussions on the pivotal importance of establishing a strong foundation for your healthcare practice before bringing it to life. Drawing inspiration from the Kissing Bridge in Copenhagen, we unravel the essence of mastering the fundamentals, ensuring financial security, and setting a firm foundation for your aspirations.</p><p> </p><p>Whether you're an entrepreneur, a visionary, or just someone with a budding idea, this episode offers insights to guarantee that your foundations stand tall, granting you the liberty to infuse your unique creativity. Dive into our shared experiences and insights, and discover how to metamorphose hurdles into launchpads and dreams into realities.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Join Kate Markland and I as we delve into profound discussions on the pivotal importance of establishing a strong foundation for your healthcare practice before bringing it to life. Drawing inspiration from the Kissing Bridge in Copenhagen, we unravel the essence of mastering the fundamentals, ensuring financial security, and setting a firm foundation for your aspirations.</p><p> </p><p>Whether you're an entrepreneur, a visionary, or just someone with a budding idea, this episode offers insights to guarantee that your foundations stand tall, granting you the liberty to infuse your unique creativity. Dive into our shared experiences and insights, and discover how to metamorphose hurdles into launchpads and dreams into realities.</p>]]>
      </content:encoded>
      <pubDate>Tue, 17 Oct 2023 11:11:17 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/db08fa2e/e446a94e.mp3" length="20002496" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:duration>1251</itunes:duration>
      <itunes:summary>Join Kate Markland and I as we delve into profound discussions on the pivotal importance of establishing a strong foundation for your healthcare practice before bringing it to life. Drawing inspiration from the Kissing Bridge in Copenhagen, we unravel the essence of mastering the fundamentals, ensuring financial security, and setting a firm foundation for your aspirations. Whether you're an entrepreneur, a visionary, or just someone with a budding idea, this episode offers insights to guarantee that your foundations stand tall, granting you the liberty to infuse your unique creativity. Dive into our shared experiences and insights, and discover how to metamorphose hurdles into launchpads and dreams into realities.</itunes:summary>
      <itunes:subtitle>Join Kate Markland and I as we delve into profound discussions on the pivotal importance of establishing a strong foundation for your healthcare practice before bringing it to life. Drawing inspiration from the Kissing Bridge in Copenhagen, we unravel the</itunes:subtitle>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>Kate and Jerry Show Part 2: A Slave to Healthcare and Debt</title>
      <itunes:episode>74</itunes:episode>
      <podcast:episode>74</podcast:episode>
      <itunes:title>Kate and Jerry Show Part 2: A Slave to Healthcare and Debt</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">fafbeddb-ff2f-43e0-b516-43cfdaf381f3</guid>
      <link>https://share.transistor.fm/s/da775940</link>
      <description>
        <![CDATA[<p>Join us for a deep dive into the tyranny of societal dogma and the trap of debt slavery. Kate and Jerry share their perspectives on the education system, societal constructs, and the challenge of financial obligations that shape the path of many from a young age. They challenge the status quo and ask, "What if there's a different way of doing things?" Listen in for insights on personal responsibility, the quest for curiosity, and the courage it takes to forge your own path in life.</p><p><strong>Key Takeaways:</strong></p><ol><li>Many graduates enter the world burdened by debt, often feeling entrapped as "debt slaves."</li><li>The importance of questioning societal norms and expectations instead of blindly following them.</li><li>The paradox of seeking help: While we expect our patients/clients to come to us vulnerably seeking assistance, many of us are resistant to seeking help ourselves.</li><li>The difference between simply outsourcing tasks and genuinely asking for guidance and assistance.</li><li>The pitfalls of operating in a repetitive cycle without recognizing the need for change, even in successful ventures.</li><li>Taking ownership of our choices and actions and being proactive in creating the life we desire.</li><li>The invaluable resource of time – it's the one thing you can't get back.</li><li>The role of curiosity in growth and self-awareness: It's not just about seeking change but understanding the "why" behind it.</li><li>The significant difference between service culture in the US and the UK.</li><li>The power of self-reflection: How can we expect different behaviors from others if we aren't willing to embody them ourselves?</li></ol><p>Tune in to get inspired and rethink the path you're on, or reinforce the choices you've made. Whether you're a student, a young professional, or years into your journey, there's something here for everyone.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Join us for a deep dive into the tyranny of societal dogma and the trap of debt slavery. Kate and Jerry share their perspectives on the education system, societal constructs, and the challenge of financial obligations that shape the path of many from a young age. They challenge the status quo and ask, "What if there's a different way of doing things?" Listen in for insights on personal responsibility, the quest for curiosity, and the courage it takes to forge your own path in life.</p><p><strong>Key Takeaways:</strong></p><ol><li>Many graduates enter the world burdened by debt, often feeling entrapped as "debt slaves."</li><li>The importance of questioning societal norms and expectations instead of blindly following them.</li><li>The paradox of seeking help: While we expect our patients/clients to come to us vulnerably seeking assistance, many of us are resistant to seeking help ourselves.</li><li>The difference between simply outsourcing tasks and genuinely asking for guidance and assistance.</li><li>The pitfalls of operating in a repetitive cycle without recognizing the need for change, even in successful ventures.</li><li>Taking ownership of our choices and actions and being proactive in creating the life we desire.</li><li>The invaluable resource of time – it's the one thing you can't get back.</li><li>The role of curiosity in growth and self-awareness: It's not just about seeking change but understanding the "why" behind it.</li><li>The significant difference between service culture in the US and the UK.</li><li>The power of self-reflection: How can we expect different behaviors from others if we aren't willing to embody them ourselves?</li></ol><p>Tune in to get inspired and rethink the path you're on, or reinforce the choices you've made. Whether you're a student, a young professional, or years into your journey, there's something here for everyone.</p>]]>
      </content:encoded>
      <pubDate>Tue, 10 Oct 2023 04:00:00 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/da775940/5505b06a.mp3" length="18430864" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:duration>1152</itunes:duration>
      <itunes:summary>Join us for a deep dive into the tyranny of societal dogma and the trap of debt slavery. Kate and Jerry share their perspectives on the education system, societal constructs, and the challenge of financial obligations that shape the path of many from a young age. They challenge the status quo and ask, "What if there's a different way of doing things?" Listen in for insights on personal responsibility, the quest for curiosity, and the courage it takes to forge your own path in life.Key Takeaways:Many graduates enter the world burdened by debt, often feeling entrapped as "debt slaves."The importance of questioning societal norms and expectations instead of blindly following them.The paradox of seeking help: While we expect our patients/clients to come to us vulnerably seeking assistance, many of us are resistant to seeking help ourselves.The difference between simply outsourcing tasks and genuinely asking for guidance and assistance.The pitfalls of operating in a repetitive cycle without recognizing the need for change, even in successful ventures.Taking ownership of our choices and actions and being proactive in creating the life we desire.The invaluable resource of time – it's the one thing you can't get back.The role of curiosity in growth and self-awareness: It's not just about seeking change but understanding the "why" behind it.The significant difference between service culture in the US and the UK.The power of self-reflection: How can we expect different behaviors from others if we aren't willing to embody them ourselves?Tune in to get inspired and rethink the path you're on, or reinforce the choices you've made. Whether you're a student, a young professional, or years into your journey, there's something here for everyone.</itunes:summary>
      <itunes:subtitle>Join us for a deep dive into the tyranny of societal dogma and the trap of debt slavery. Kate and Jerry share their perspectives on the education system, societal constructs, and the challenge of financial obligations that shape the path of many from a yo</itunes:subtitle>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>Kate and Jerry Show - Part 1: The Looming Corporatization of Healthcare.</title>
      <itunes:episode>73</itunes:episode>
      <podcast:episode>73</podcast:episode>
      <itunes:title>Kate and Jerry Show - Part 1: The Looming Corporatization of Healthcare.</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/b30a785f</link>
      <description>
        <![CDATA[<p>In today's episode, I'm joined by Kate Markland, as we embark on a transatlantic conversation, highlighting the universality of healthcare challenges, both in the U.S and the UK.</p><p>While we might be miles apart, Kate and I quickly realized that the core issues impacting clinicians and clinic owners are quite universal. Despite cultural nuances, there's a shared struggle: local practitioners feeling overwhelmed and crushed by the looming corporatization of healthcare. This corporatization often overshadows the personalized and unique care these local practitioners bring to the table.</p><p>Through our conversation, we dive deep into understanding the need for solid foundations in any healthcare practice. Drawing inspiration from successful corporations like Starbucks and McDonald's, we discuss the importance of not just emulating their business strategies, but also ensuring an optimal patient experience. We emphasize that while creativity and personalization are crucial, the basics and foundational work can't be ignored.</p><p>The potential in healthcare is immense, and both Kate and I believe that with the right approach, small practitioners can offer transformative experiences to their communities, ones that even the big corporations can't rival.<br> </p><p>Liked this conversation, want to hear more?</p><p><strong>Connect with Kate</strong><br><a href="https://www.katemarkland.com/grow">https://www.katemarkland.com/grow</a></p><p> </p><p> Follow Kate on LinkedIn <a href="https://www.linkedin.com/in/kate-markland/">https://www.linkedin.com/in/kate-markland/</a></p><p>Join Kate's group of like mind practitioners "Self-Proficient Health-preneurs Stand Together" <a href="https://lnkd.in/eW6isTy3">https://lnkd.in/eW6isTy3</a><br><br>Or prefer to start conversations the old-fashioned way?</p><p>Call Kate here: <a href="https://calendly.com/kate-markland/schedule-a-call-with-me">https://calendly.com/kate-markland/schedule-a-call-with-me</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In today's episode, I'm joined by Kate Markland, as we embark on a transatlantic conversation, highlighting the universality of healthcare challenges, both in the U.S and the UK.</p><p>While we might be miles apart, Kate and I quickly realized that the core issues impacting clinicians and clinic owners are quite universal. Despite cultural nuances, there's a shared struggle: local practitioners feeling overwhelmed and crushed by the looming corporatization of healthcare. This corporatization often overshadows the personalized and unique care these local practitioners bring to the table.</p><p>Through our conversation, we dive deep into understanding the need for solid foundations in any healthcare practice. Drawing inspiration from successful corporations like Starbucks and McDonald's, we discuss the importance of not just emulating their business strategies, but also ensuring an optimal patient experience. We emphasize that while creativity and personalization are crucial, the basics and foundational work can't be ignored.</p><p>The potential in healthcare is immense, and both Kate and I believe that with the right approach, small practitioners can offer transformative experiences to their communities, ones that even the big corporations can't rival.<br> </p><p>Liked this conversation, want to hear more?</p><p><strong>Connect with Kate</strong><br><a href="https://www.katemarkland.com/grow">https://www.katemarkland.com/grow</a></p><p> </p><p> Follow Kate on LinkedIn <a href="https://www.linkedin.com/in/kate-markland/">https://www.linkedin.com/in/kate-markland/</a></p><p>Join Kate's group of like mind practitioners "Self-Proficient Health-preneurs Stand Together" <a href="https://lnkd.in/eW6isTy3">https://lnkd.in/eW6isTy3</a><br><br>Or prefer to start conversations the old-fashioned way?</p><p>Call Kate here: <a href="https://calendly.com/kate-markland/schedule-a-call-with-me">https://calendly.com/kate-markland/schedule-a-call-with-me</a></p>]]>
      </content:encoded>
      <pubDate>Tue, 03 Oct 2023 04:00:00 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/b30a785f/a054dd64.mp3" length="15776837" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:duration>986</itunes:duration>
      <itunes:summary>In today's episode, I'm joined by Kate Markland, as we embark on a transatlantic conversation, highlighting the universality of healthcare challenges, both in the U.S and the UK.While we might be miles apart, Kate and I quickly realized that the core issues impacting clinicians and clinic owners are quite universal. Despite cultural nuances, there's a shared struggle: local practitioners feeling overwhelmed and crushed by the looming corporatization of healthcare. This corporatization often overshadows the personalized and unique care these local practitioners bring to the table.Through our conversation, we dive deep into understanding the need for solid foundations in any healthcare practice. Drawing inspiration from successful corporations like Starbucks and McDonald's, we discuss the importance of not just emulating their business strategies, but also ensuring an optimal patient experience. We emphasize that while creativity and personalization are crucial, the basics and foundational work can't be ignored.The potential in healthcare is immense, and both Kate and I believe that with the right approach, small practitioners can offer transformative experiences to their communities, ones that even the big corporations can't rival. Liked this conversation, want to hear more?Connect with Katehttps://www.katemarkland.com/grow  Follow Kate on LinkedIn https://www.linkedin.com/in/kate-markland/Join Kate's group of like mind practitioners "Self-Proficient Health-preneurs Stand Together" https://lnkd.in/eW6isTy3Or prefer to start conversations the old-fashioned way?Call Kate here: https://calendly.com/kate-markland/schedule-a-call-with-me</itunes:summary>
      <itunes:subtitle>In today's episode, I'm joined by Kate Markland, as we embark on a transatlantic conversation, highlighting the universality of healthcare challenges, both in the U.S and the UK.While we might be miles apart, Kate and I quickly realized that the core issu</itunes:subtitle>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>Taking your license and moving upstream: More Impact, More Money - Interview with Dr Ryan Smith, PT</title>
      <itunes:episode>72</itunes:episode>
      <podcast:episode>72</podcast:episode>
      <itunes:title>Taking your license and moving upstream: More Impact, More Money - Interview with Dr Ryan Smith, PT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">7b3925d4-2e78-424b-8d42-c80bb7f3c03a</guid>
      <link>https://share.transistor.fm/s/5224d67b</link>
      <description>
        <![CDATA[<p>In today's episode, I'm thrilled to have Ryan Smith from APHPT (Applied Prevention and Health Promotion Therapies) as my guest. We dig deep into how APHPT is revolutionizing healthcare through a proactive approach, especially in employer-sponsored programs. Ryan and I explore the philosophy that "What's best for the patient is best for the business," and we talk about how physical therapists can serve as guides in clinics or as facilitators in community healthcare initiatives.</p><p>I also share a transformative experience I had when I spent a day with Mike Eisenhardt of ProActivity. His insights fundamentally shifted how I think about healthcare and where we, as therapists, should focus our energies for maximum impact.</p><p>So, if you're a healthcare professional, a business leader, or just someone interested in the future of preventative healthcare, you won't want to miss this discussion. We delve into the intersection of health, business, and community, and discuss how you can be a part of this important shift toward a more sustainable and holistic healthcare system. Tune in!</p><p> </p><p>Connect with Ryan</p><p><a href="https://www.aphpt.org/education">Link to Course Info an Sign up</a></p><p><a href="https://www.instagram.com/theaphpt/">Follow APHPT on Instagram</a></p><p><a href="mailto:ryan.smith@aphpt.org">ryan.smith@aphpt.org</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In today's episode, I'm thrilled to have Ryan Smith from APHPT (Applied Prevention and Health Promotion Therapies) as my guest. We dig deep into how APHPT is revolutionizing healthcare through a proactive approach, especially in employer-sponsored programs. Ryan and I explore the philosophy that "What's best for the patient is best for the business," and we talk about how physical therapists can serve as guides in clinics or as facilitators in community healthcare initiatives.</p><p>I also share a transformative experience I had when I spent a day with Mike Eisenhardt of ProActivity. His insights fundamentally shifted how I think about healthcare and where we, as therapists, should focus our energies for maximum impact.</p><p>So, if you're a healthcare professional, a business leader, or just someone interested in the future of preventative healthcare, you won't want to miss this discussion. We delve into the intersection of health, business, and community, and discuss how you can be a part of this important shift toward a more sustainable and holistic healthcare system. Tune in!</p><p> </p><p>Connect with Ryan</p><p><a href="https://www.aphpt.org/education">Link to Course Info an Sign up</a></p><p><a href="https://www.instagram.com/theaphpt/">Follow APHPT on Instagram</a></p><p><a href="mailto:ryan.smith@aphpt.org">ryan.smith@aphpt.org</a></p>]]>
      </content:encoded>
      <pubDate>Tue, 19 Sep 2023 04:00:00 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/5224d67b/f6801005.mp3" length="37026436" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/pASqxERd1vwy5tZJUICFl0HqG6PmCl1ptvkaI9nRXpc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg1MzYv/MTcwNzc2MTIxOC1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>2315</itunes:duration>
      <itunes:summary>In today's episode, I'm thrilled to have Ryan Smith from APHPT (Applied Prevention and Health Promotion Therapies) as my guest. We dig deep into how APHPT is revolutionizing healthcare through a proactive approach, especially in employer-sponsored programs. Ryan and I explore the philosophy that "What's best for the patient is best for the business," and we talk about how physical therapists can serve as guides in clinics or as facilitators in community healthcare initiatives.I also share a transformative experience I had when I spent a day with Mike Eisenhardt of ProActivity. His insights fundamentally shifted how I think about healthcare and where we, as therapists, should focus our energies for maximum impact.So, if you're a healthcare professional, a business leader, or just someone interested in the future of preventative healthcare, you won't want to miss this discussion. We delve into the intersection of health, business, and community, and discuss how you can be a part of this important shift toward a more sustainable and holistic healthcare system. Tune in! Connect with RyanLink to Course Info an Sign upFollow APHPT on Instagramryan.smith@aphpt.org</itunes:summary>
      <itunes:subtitle>In today's episode, I'm thrilled to have Ryan Smith from APHPT (Applied Prevention and Health Promotion Therapies) as my guest. We dig deep into how APHPT is revolutionizing healthcare through a proactive approach, especially in employer-sponsored program</itunes:subtitle>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>Broaden Your Reach in Your Community - The MS Therapist Toolkit with Dr. Gretchen Hawley, PT</title>
      <itunes:episode>71</itunes:episode>
      <podcast:episode>71</podcast:episode>
      <itunes:title>Broaden Your Reach in Your Community - The MS Therapist Toolkit with Dr. Gretchen Hawley, PT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">122ea23c-1767-4dde-a29e-b1ba5bdec74e</guid>
      <link>https://share.transistor.fm/s/5467c551</link>
      <description>
        <![CDATA[<p>Are you a clinician or clinic owner in the physical therapy world tired of the status quo? Looking for new ways to treat underserved populations and differentiate your practice? Then you're in the right place! In this episode, we sit down with Dr. Gretchen Hawley, an MS certified specialist in physical therapy, who is revolutionizing how MS patients are treated and cared for.</p><p><strong>What You'll Learn:</strong></p><ul><li>How Dr. Gretchen’s groundbreaking training program helps clinicians and clinic owners specialize in treating Multiple Sclerosis (MS).</li><li>The challenges and limitations MS patients face in finding specialized care.</li><li>The transformative power of understanding neuroplasticity in treating not just MS but other neuro-based diagnoses.</li><li>The business case for specialization: More visits, more impact, and how to attract this underserved population.</li></ul><p>Dr. Gretchen reveals her three-step framework for providing specialized MS care, involving thorough education, hands-on treatment techniques, and goal-setting, all focused on enhancing the neural pathways. Learn how this fresh approach has not only improved her patients' lives but also changed how insurance companies view treatment efficacy.</p><p>Whether you're a clinician wanting to upskill or a clinic owner striving to broaden your services and impact, this episode is packed with insights that could transform your practice. Stop sitting around waiting for change—become future-ready today!</p><p> </p><p><strong>Connect with Gretchen</strong>:</p><p><a href="https://www.doctorgretchenhawley.com">https://www.doctorgretchenhawley.com</a></p><p>The MS Therapist Toolkit <a href="https://www.doctorgretchenhawley.com/the-ms-therapist-toolkit">Info</a></p><p>The MS Therapist Toolkit <a href="https://www.doctorgretchenhawley.com/ms-therapist-toolkit">Waitlist</a></p><p> </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Are you a clinician or clinic owner in the physical therapy world tired of the status quo? Looking for new ways to treat underserved populations and differentiate your practice? Then you're in the right place! In this episode, we sit down with Dr. Gretchen Hawley, an MS certified specialist in physical therapy, who is revolutionizing how MS patients are treated and cared for.</p><p><strong>What You'll Learn:</strong></p><ul><li>How Dr. Gretchen’s groundbreaking training program helps clinicians and clinic owners specialize in treating Multiple Sclerosis (MS).</li><li>The challenges and limitations MS patients face in finding specialized care.</li><li>The transformative power of understanding neuroplasticity in treating not just MS but other neuro-based diagnoses.</li><li>The business case for specialization: More visits, more impact, and how to attract this underserved population.</li></ul><p>Dr. Gretchen reveals her three-step framework for providing specialized MS care, involving thorough education, hands-on treatment techniques, and goal-setting, all focused on enhancing the neural pathways. Learn how this fresh approach has not only improved her patients' lives but also changed how insurance companies view treatment efficacy.</p><p>Whether you're a clinician wanting to upskill or a clinic owner striving to broaden your services and impact, this episode is packed with insights that could transform your practice. Stop sitting around waiting for change—become future-ready today!</p><p> </p><p><strong>Connect with Gretchen</strong>:</p><p><a href="https://www.doctorgretchenhawley.com">https://www.doctorgretchenhawley.com</a></p><p>The MS Therapist Toolkit <a href="https://www.doctorgretchenhawley.com/the-ms-therapist-toolkit">Info</a></p><p>The MS Therapist Toolkit <a href="https://www.doctorgretchenhawley.com/ms-therapist-toolkit">Waitlist</a></p><p> </p>]]>
      </content:encoded>
      <pubDate>Tue, 05 Sep 2023 05:00:00 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/5467c551/089b9ea0.mp3" length="35524189" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/xY_59u000NxKGwI9pguhlnS8Bo39x04DuqpvROzeGTg/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg1MzUv/MTcwNzc2MTIxNy1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>2221</itunes:duration>
      <itunes:summary>Are you a clinician or clinic owner in the physical therapy world tired of the status quo? Looking for new ways to treat underserved populations and differentiate your practice? Then you're in the right place! In this episode, we sit down with Dr. Gretchen Hawley, an MS certified specialist in physical therapy, who is revolutionizing how MS patients are treated and cared for.What You'll Learn:How Dr. Gretchen’s groundbreaking training program helps clinicians and clinic owners specialize in treating Multiple Sclerosis (MS).The challenges and limitations MS patients face in finding specialized care.The transformative power of understanding neuroplasticity in treating not just MS but other neuro-based diagnoses.The business case for specialization: More visits, more impact, and how to attract this underserved population.Dr. Gretchen reveals her three-step framework for providing specialized MS care, involving thorough education, hands-on treatment techniques, and goal-setting, all focused on enhancing the neural pathways. Learn how this fresh approach has not only improved her patients' lives but also changed how insurance companies view treatment efficacy.Whether you're a clinician wanting to upskill or a clinic owner striving to broaden your services and impact, this episode is packed with insights that could transform your practice. Stop sitting around waiting for change—become future-ready today! Connect with Gretchen:https://www.doctorgretchenhawley.comThe MS Therapist Toolkit InfoThe MS Therapist Toolkit Waitlist </itunes:summary>
      <itunes:subtitle>Are you a clinician or clinic owner in the physical therapy world tired of the status quo? Looking for new ways to treat underserved populations and differentiate your practice? Then you're in the right place! In this episode, we sit down with Dr. Gretche</itunes:subtitle>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>How Do You Measure Front Desk Success? With Mike Major, PT</title>
      <itunes:episode>70</itunes:episode>
      <podcast:episode>70</podcast:episode>
      <itunes:title>How Do You Measure Front Desk Success? With Mike Major, PT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d8561c96-e256-43cc-8878-f754b8c02cf0</guid>
      <link>https://share.transistor.fm/s/8c50b678</link>
      <description>
        <![CDATA[<p>Mike Major, PT is BACK and we're talking about all things front desk and metrics! Why? Because we both agree that your front desk is your most IMPORTANT asset to your business. And if you're not setting them up for success and measuring the right things.. the success of your business will suffer.</p><p><strong>About Mike</strong>: Within the first year of his physiotherapy career, Mike worked for a national physiotherapy company and played a key role in the design, development and opening of a 6,000 square foot clinic. From there he was quickly promoted to manage 10 clinics at various stages of growth.</p><p>Mike’s next project was to determine the feasibility of rapidly opening 8 multidisciplinary clinics valued at $2 million, all centered on service excellence.</p><p>Confident he could run a successful business focused on the client journey, he worked with various business leaders and entrepreneurs to help build a business model that changed the way rehabilitation clinics could run.</p><p>Originally a Sergeant in the Canadian Army Reserves, at 21 Mike was already teaching at the Canadian Military’s Leadership School. His career as a physiotherapist has included working on the Board of Directors of the Ontario Physiotherapy Association, an active member of their education committee, planning medical services during the Pan Am/Parapan Am Games, working alongside orthopedic surgeons, and has consulted nationally on thousands of physiotherapy cases. </p><p>Mike knows what physiotherapy looks like across Canada in all aspects. ClinicDash is an app born from his expertise, and propelled by his vision of the future of the industry.</p><p><a href="www.clinicdash.ca">www.clinicdash.ca </a></p><p> </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Mike Major, PT is BACK and we're talking about all things front desk and metrics! Why? Because we both agree that your front desk is your most IMPORTANT asset to your business. And if you're not setting them up for success and measuring the right things.. the success of your business will suffer.</p><p><strong>About Mike</strong>: Within the first year of his physiotherapy career, Mike worked for a national physiotherapy company and played a key role in the design, development and opening of a 6,000 square foot clinic. From there he was quickly promoted to manage 10 clinics at various stages of growth.</p><p>Mike’s next project was to determine the feasibility of rapidly opening 8 multidisciplinary clinics valued at $2 million, all centered on service excellence.</p><p>Confident he could run a successful business focused on the client journey, he worked with various business leaders and entrepreneurs to help build a business model that changed the way rehabilitation clinics could run.</p><p>Originally a Sergeant in the Canadian Army Reserves, at 21 Mike was already teaching at the Canadian Military’s Leadership School. His career as a physiotherapist has included working on the Board of Directors of the Ontario Physiotherapy Association, an active member of their education committee, planning medical services during the Pan Am/Parapan Am Games, working alongside orthopedic surgeons, and has consulted nationally on thousands of physiotherapy cases. </p><p>Mike knows what physiotherapy looks like across Canada in all aspects. ClinicDash is an app born from his expertise, and propelled by his vision of the future of the industry.</p><p><a href="www.clinicdash.ca">www.clinicdash.ca </a></p><p> </p>]]>
      </content:encoded>
      <pubDate>Tue, 22 Aug 2023 04:00:00 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/8c50b678/53064d8e.mp3" length="54354844" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:duration>3398</itunes:duration>
      <itunes:summary>Mike Major, PT is BACK and we're talking about all things front desk and metrics! Why? Because we both agree that your front desk is your most IMPORTANT asset to your business. And if you're not setting them up for success and measuring the right things.. the success of your business will suffer.About Mike: Within the first year of his physiotherapy career, Mike worked for a national physiotherapy company and played a key role in the design, development and opening of a 6,000 square foot clinic. From there he was quickly promoted to manage 10 clinics at various stages of growth.Mike’s next project was to determine the feasibility of rapidly opening 8 multidisciplinary clinics valued at $2 million, all centered on service excellence.Confident he could run a successful business focused on the client journey, he worked with various business leaders and entrepreneurs to help build a business model that changed the way rehabilitation clinics could run.Originally a Sergeant in the Canadian Army Reserves, at 21 Mike was already teaching at the Canadian Military’s Leadership School. His career as a physiotherapist has included working on the Board of Directors of the Ontario Physiotherapy Association, an active member of their education committee, planning medical services during the Pan Am/Parapan Am Games, working alongside orthopedic surgeons, and has consulted nationally on thousands of physiotherapy cases. Mike knows what physiotherapy looks like across Canada in all aspects. ClinicDash is an app born from his expertise, and propelled by his vision of the future of the industry.www.clinicdash.ca  </itunes:summary>
      <itunes:subtitle>Mike Major, PT is BACK and we're talking about all things front desk and metrics! Why? Because we both agree that your front desk is your most IMPORTANT asset to your business. And if you're not setting them up for success and measuring the right things..</itunes:subtitle>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>Growing A Successful PT Business Focused On Client Experience with Zach Smith, PT, DPT</title>
      <itunes:episode>69</itunes:episode>
      <podcast:episode>69</podcast:episode>
      <itunes:title>Growing A Successful PT Business Focused On Client Experience with Zach Smith, PT, DPT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/9bbe37eb</link>
      <description>
        <![CDATA[<p>In this week's episode, Jerry Durham dives deep with Zach Smith, PT, DPT, a physical therapist with a penchant for understanding the importance of the patient experience. As Zach reflects on his journey from a fresh graduate focusing on mastering PT skills to realizing the significance of the customer experience and therapeutic alliance, we discover that success in the PT world isn't just about clinical expertise. Whether you're a budding PT or an established clinic owner, this conversation is one worth listening to!</p><p> </p><p>About Zach Smith, PT, DPT</p><p>Dr. Zach Smith attended the University of New Mexico where he graduated summa cum laude with a Doctorate in Physical Therapy and magna cum laude with a Bachelor of Science in Exercise Science. Zach currently works as a physical therapist and strength and conditioning coach.</p><p>He specializes in orthopedic and sports rehabilitation and injury prevention as well as sports performance. Zach works with all levels of athletes including members of the profession football, baseball, and basketball players as well as a variety of collegiate and high school athletes.</p><p>Zach uses a fully integrated approach through the unique use of both physical therapy and exercise science principals to help clients perform at their optimal level while avoiding or recovering from injury. Zach uses his knowledge of physiology, kinesiology, anatomy, and his experience as a division I athlete to safely and effectively maximize performance and recovery.</p><p>Zach uses a science and evidence based approach to administer the most effective and current forms of training and injury prevention.</p><p>Zach grew up with a passion for movement, fitness, and athletics. He competed at a national level in track and field and was a multi-sport athlete through his childhood. He received a scholarship for track and field from the University of New Mexico, where he specialized in long jump, triple jump, and short sprints.</p><p>Through his athletic journey he has overcome several serious injuries that required physical therapy. From these experiences he found a strong passion for helping others return to and maintain peak physical health. He takes pride his ability to return clients to the things they love.</p><p> </p><p>Connect with Zach:</p><p><a href="https://www.hidefpt.com">HIDEF Physical Therapy</a></p><p>Follow him on instagram: <a href="https://www.instagram.com/zachthept/">@zachthept</a> </p><p>Follow him on <a href="https://www.linkedin.com/in/zachthept/">LinkedIn</a></p><p> </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this week's episode, Jerry Durham dives deep with Zach Smith, PT, DPT, a physical therapist with a penchant for understanding the importance of the patient experience. As Zach reflects on his journey from a fresh graduate focusing on mastering PT skills to realizing the significance of the customer experience and therapeutic alliance, we discover that success in the PT world isn't just about clinical expertise. Whether you're a budding PT or an established clinic owner, this conversation is one worth listening to!</p><p> </p><p>About Zach Smith, PT, DPT</p><p>Dr. Zach Smith attended the University of New Mexico where he graduated summa cum laude with a Doctorate in Physical Therapy and magna cum laude with a Bachelor of Science in Exercise Science. Zach currently works as a physical therapist and strength and conditioning coach.</p><p>He specializes in orthopedic and sports rehabilitation and injury prevention as well as sports performance. Zach works with all levels of athletes including members of the profession football, baseball, and basketball players as well as a variety of collegiate and high school athletes.</p><p>Zach uses a fully integrated approach through the unique use of both physical therapy and exercise science principals to help clients perform at their optimal level while avoiding or recovering from injury. Zach uses his knowledge of physiology, kinesiology, anatomy, and his experience as a division I athlete to safely and effectively maximize performance and recovery.</p><p>Zach uses a science and evidence based approach to administer the most effective and current forms of training and injury prevention.</p><p>Zach grew up with a passion for movement, fitness, and athletics. He competed at a national level in track and field and was a multi-sport athlete through his childhood. He received a scholarship for track and field from the University of New Mexico, where he specialized in long jump, triple jump, and short sprints.</p><p>Through his athletic journey he has overcome several serious injuries that required physical therapy. From these experiences he found a strong passion for helping others return to and maintain peak physical health. He takes pride his ability to return clients to the things they love.</p><p> </p><p>Connect with Zach:</p><p><a href="https://www.hidefpt.com">HIDEF Physical Therapy</a></p><p>Follow him on instagram: <a href="https://www.instagram.com/zachthept/">@zachthept</a> </p><p>Follow him on <a href="https://www.linkedin.com/in/zachthept/">LinkedIn</a></p><p> </p>]]>
      </content:encoded>
      <pubDate>Tue, 08 Aug 2023 04:00:00 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/9bbe37eb/865c0cf7.mp3" length="60034641" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/PpWzmOla9XcAONa2Hqy1dy7KRI0DPkhcA82QqB_M3hE/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg1MzMv/MTcwNzc2MTIxMS1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>3753</itunes:duration>
      <itunes:summary>In this week's episode, Jerry Durham dives deep with Zach Smith, PT, DPT, a physical therapist with a penchant for understanding the importance of the patient experience. As Zach reflects on his journey from a fresh graduate focusing on mastering PT skills to realizing the significance of the customer experience and therapeutic alliance, we discover that success in the PT world isn't just about clinical expertise. Whether you're a budding PT or an established clinic owner, this conversation is one worth listening to! About Zach Smith, PT, DPTDr. Zach Smith attended the University of New Mexico where he graduated summa cum laude with a Doctorate in Physical Therapy and magna cum laude with a Bachelor of Science in Exercise Science. Zach currently works as a physical therapist and strength and conditioning coach.He specializes in orthopedic and sports rehabilitation and injury prevention as well as sports performance. Zach works with all levels of athletes including members of the profession football, baseball, and basketball players as well as a variety of collegiate and high school athletes.Zach uses a fully integrated approach through the unique use of both physical therapy and exercise science principals to help clients perform at their optimal level while avoiding or recovering from injury. Zach uses his knowledge of physiology, kinesiology, anatomy, and his experience as a division I athlete to safely and effectively maximize performance and recovery.Zach uses a science and evidence based approach to administer the most effective and current forms of training and injury prevention.Zach grew up with a passion for movement, fitness, and athletics. He competed at a national level in track and field and was a multi-sport athlete through his childhood. He received a scholarship for track and field from the University of New Mexico, where he specialized in long jump, triple jump, and short sprints.Through his athletic journey he has overcome several serious injuries that required physical therapy. From these experiences he found a strong passion for helping others return to and maintain peak physical health. He takes pride his ability to return clients to the things they love. Connect with Zach:HIDEF Physical TherapyFollow him on instagram: @zachthept Follow him on LinkedIn </itunes:summary>
      <itunes:subtitle>In this week's episode, Jerry Durham dives deep with Zach Smith, PT, DPT, a physical therapist with a penchant for understanding the importance of the patient experience. As Zach reflects on his journey from a fresh graduate focusing on mastering PT skill</itunes:subtitle>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>Finding the GREATEST Potential In Your Healthcare Practice</title>
      <itunes:episode>68</itunes:episode>
      <podcast:episode>68</podcast:episode>
      <itunes:title>Finding the GREATEST Potential In Your Healthcare Practice</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">fc2b1b14-a875-47a8-ba66-0991b30bd46b</guid>
      <link>https://share.transistor.fm/s/23778279</link>
      <description>
        <![CDATA[<p>In this week's episode, we look into the concept of POTENTIAL and how it ties everything together in our business. Just like when we evaluate a patient, we look at their future state, their current state, and the gap between them. The same applies to our business. We need to identify the potential for GROWTH and SUCCESS, understanding the journey of our clients and how to bridge that gap!</p><p>By focusing on the right metrics, maximizing retention, and creating a distinctive experience, we can fulfill that potential and see positive results. Taking a step back and strategically planning each phase of growth will lead to a successful and fulfilling business journey. So let's explore the potential in your business and start making a bigger impact!</p><p> </p><p>Looking to take your business to the next level with individualized, one on one consulting? <strong>Schedule a call today and let's see if I can help</strong>. <a href="https://calendly.com/jerry-11/letstalkaboutbiz">https://calendly.com/jerry-11/letstalkaboutbiz</a></p><p><strong>Learn more</strong> about The Client Experience Company here: <a href="https://www.clientexperiencecompany.com">https://www.clientexperiencecompany.com</a></p><p>Want to be the first to hear about offers and get weekly business advice straight to your inbox? <a href="https://www.clientexperiencecompany.com/opt-in">Sign up for emails here</a>.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this week's episode, we look into the concept of POTENTIAL and how it ties everything together in our business. Just like when we evaluate a patient, we look at their future state, their current state, and the gap between them. The same applies to our business. We need to identify the potential for GROWTH and SUCCESS, understanding the journey of our clients and how to bridge that gap!</p><p>By focusing on the right metrics, maximizing retention, and creating a distinctive experience, we can fulfill that potential and see positive results. Taking a step back and strategically planning each phase of growth will lead to a successful and fulfilling business journey. So let's explore the potential in your business and start making a bigger impact!</p><p> </p><p>Looking to take your business to the next level with individualized, one on one consulting? <strong>Schedule a call today and let's see if I can help</strong>. <a href="https://calendly.com/jerry-11/letstalkaboutbiz">https://calendly.com/jerry-11/letstalkaboutbiz</a></p><p><strong>Learn more</strong> about The Client Experience Company here: <a href="https://www.clientexperiencecompany.com">https://www.clientexperiencecompany.com</a></p><p>Want to be the first to hear about offers and get weekly business advice straight to your inbox? <a href="https://www.clientexperiencecompany.com/opt-in">Sign up for emails here</a>.</p>]]>
      </content:encoded>
      <pubDate>Tue, 25 Jul 2023 04:00:00 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/23778279/0bcb36c7.mp3" length="15523172" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/YX1EKNEfasn2kiBqZdS4EPkv3rRslXcTWsESTiEujlY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg1MzIv/MTcwNzc2MTIxMS1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>971</itunes:duration>
      <itunes:summary>In this week's episode, we look into the concept of POTENTIAL and how it ties everything together in our business. Just like when we evaluate a patient, we look at their future state, their current state, and the gap between them. The same applies to our business. We need to identify the potential for GROWTH and SUCCESS, understanding the journey of our clients and how to bridge that gap!By focusing on the right metrics, maximizing retention, and creating a distinctive experience, we can fulfill that potential and see positive results. Taking a step back and strategically planning each phase of growth will lead to a successful and fulfilling business journey. So let's explore the potential in your business and start making a bigger impact! Looking to take your business to the next level with individualized, one on one consulting? Schedule a call today and let's see if I can help. https://calendly.com/jerry-11/letstalkaboutbizLearn more about The Client Experience Company here: https://www.clientexperiencecompany.comWant to be the first to hear about offers and get weekly business advice straight to your inbox? Sign up for emails here.</itunes:summary>
      <itunes:subtitle>In this week's episode, we look into the concept of POTENTIAL and how it ties everything together in our business. Just like when we evaluate a patient, we look at their future state, their current state, and the gap between them. The same applies to our </itunes:subtitle>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>Metrics That Matter For Practice Success (And Why You Need Them) with Mike Major, Physio and Founder of ClinicDash</title>
      <itunes:episode>67</itunes:episode>
      <podcast:episode>67</podcast:episode>
      <itunes:title>Metrics That Matter For Practice Success (And Why You Need Them) with Mike Major, Physio and Founder of ClinicDash</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3645c7ca-c6c8-44ca-99a5-4dbb3b874031</guid>
      <link>https://share.transistor.fm/s/5ad7b5f3</link>
      <description>
        <![CDATA[<p>Today I got to talk with Mike Major, Physiotherapist and Found of ClinicDash. Mike discusses his background in the military and leadership training, which instilled in him the importance of communication and teamwork. He also talks about his experience working for a national company and managing multiple clinics, which ultimately led him to realize the misalignment between his values and the prevailing model of seeing multiple clients per hour.</p><p>Determined to create a clinic that prioritizes patient care and provides a great experience, Mike embarked on a journey of financial modeling and patient-centric design. He mapped out the patient experience, identified leading indicators, and developed spreadsheets to measure and track progress. Over time, these spreadsheets evolved into ClinicDash, a software that encompasses the entire patient experience and provides valuable data and insights. Through his story, Mike emphasizes the importance of aligning business models with values, focusing on the patient experience, and utilizing data-driven metrics for sustainable growth.</p><p> </p><p>Connect with Mike:</p><p><a href="https://www.linkedin.com/in/michael-major-43ab5662/?originalSubdomain=ca">LinkedIn</a></p><p><a href="https://clinicdash.ca">ClinicDash</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Today I got to talk with Mike Major, Physiotherapist and Found of ClinicDash. Mike discusses his background in the military and leadership training, which instilled in him the importance of communication and teamwork. He also talks about his experience working for a national company and managing multiple clinics, which ultimately led him to realize the misalignment between his values and the prevailing model of seeing multiple clients per hour.</p><p>Determined to create a clinic that prioritizes patient care and provides a great experience, Mike embarked on a journey of financial modeling and patient-centric design. He mapped out the patient experience, identified leading indicators, and developed spreadsheets to measure and track progress. Over time, these spreadsheets evolved into ClinicDash, a software that encompasses the entire patient experience and provides valuable data and insights. Through his story, Mike emphasizes the importance of aligning business models with values, focusing on the patient experience, and utilizing data-driven metrics for sustainable growth.</p><p> </p><p>Connect with Mike:</p><p><a href="https://www.linkedin.com/in/michael-major-43ab5662/?originalSubdomain=ca">LinkedIn</a></p><p><a href="https://clinicdash.ca">ClinicDash</a></p>]]>
      </content:encoded>
      <pubDate>Tue, 11 Jul 2023 04:00:00 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/5ad7b5f3/4995ca02.mp3" length="51964229" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/ylDe5TWuYKgyUkZ2PrSYK7aX4Xf5k-H5fjhLo9fezco/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg1MzEv/MTcwNzc2MTIwOC1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>3248</itunes:duration>
      <itunes:summary>Today I got to talk with Mike Major, Physiotherapist and Found of ClinicDash. Mike discusses his background in the military and leadership training, which instilled in him the importance of communication and teamwork. He also talks about his experience working for a national company and managing multiple clinics, which ultimately led him to realize the misalignment between his values and the prevailing model of seeing multiple clients per hour.Determined to create a clinic that prioritizes patient care and provides a great experience, Mike embarked on a journey of financial modeling and patient-centric design. He mapped out the patient experience, identified leading indicators, and developed spreadsheets to measure and track progress. Over time, these spreadsheets evolved into ClinicDash, a software that encompasses the entire patient experience and provides valuable data and insights. Through his story, Mike emphasizes the importance of aligning business models with values, focusing on the patient experience, and utilizing data-driven metrics for sustainable growth. Connect with Mike:LinkedInClinicDash</itunes:summary>
      <itunes:subtitle>Today I got to talk with Mike Major, Physiotherapist and Found of ClinicDash. Mike discusses his background in the military and leadership training, which instilled in him the importance of communication and teamwork. He also talks about his experience wo</itunes:subtitle>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>Courageous Leadership.. it's HARD</title>
      <itunes:episode>66</itunes:episode>
      <podcast:episode>66</podcast:episode>
      <itunes:title>Courageous Leadership.. it's HARD</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/f8611f66</link>
      <description>
        <![CDATA[<p>Courageous leadership and self-awareness are both important for the success of your healthcare practice. In this episode, learn what a true courageous leader does to set their business apart and create differentiation among them and other practices.</p><p>Hint: Courageous leaders don't run transactional businesses. They run relationship-focused businesses.</p><p>Let's talk about how you can do the same and create a real impact in your community, business and team!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Courageous leadership and self-awareness are both important for the success of your healthcare practice. In this episode, learn what a true courageous leader does to set their business apart and create differentiation among them and other practices.</p><p>Hint: Courageous leaders don't run transactional businesses. They run relationship-focused businesses.</p><p>Let's talk about how you can do the same and create a real impact in your community, business and team!</p>]]>
      </content:encoded>
      <pubDate>Tue, 27 Jun 2023 04:00:00 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/f8611f66/3ce7f977.mp3" length="14587695" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/KC9HV261ouXrEmB6U9oaEmXn9LEOWt2MTQSsZEUjjXk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg1MzAv/MTcwNzc2MTIwNy1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>912</itunes:duration>
      <itunes:summary>Courageous leadership and self-awareness are both important for the success of your healthcare practice. In this episode, learn what a true courageous leader does to set their business apart and create differentiation among them and other practices.Hint: Courageous leaders don't run transactional businesses. They run relationship-focused businesses.Let's talk about how you can do the same and create a real impact in your community, business and team!</itunes:summary>
      <itunes:subtitle>Courageous leadership and self-awareness are both important for the success of your healthcare practice. In this episode, learn what a true courageous leader does to set their business apart and create differentiation among them and other practices.Hint: </itunes:subtitle>
      <itunes:keywords>courageous leader, healthcare, leadership, physical therapy practice, relationship-focused, physical therapy, practice owner</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>Relationships Over Transactions</title>
      <itunes:episode>65</itunes:episode>
      <podcast:episode>65</podcast:episode>
      <itunes:title>Relationships Over Transactions</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/4436b574</link>
      <description>
        <![CDATA[<p>Today I'm talking about the importance of prioritizing RELATIONSHIPS over transactions in your healthcare. Discover how prioritizing genuine connections can be systematized, and the importance of using metrics that reflect patient, client, and customer success. Not only do we need to prioritize relationships, we need to PROVE our commitment to building relationships.</p><p>THE RESULT of a RELATIONSHIP over TRANSACTION business is more.. ARRIVE PAY and STAY!<br><br><br> </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Today I'm talking about the importance of prioritizing RELATIONSHIPS over transactions in your healthcare. Discover how prioritizing genuine connections can be systematized, and the importance of using metrics that reflect patient, client, and customer success. Not only do we need to prioritize relationships, we need to PROVE our commitment to building relationships.</p><p>THE RESULT of a RELATIONSHIP over TRANSACTION business is more.. ARRIVE PAY and STAY!<br><br><br> </p>]]>
      </content:encoded>
      <pubDate>Tue, 13 Jun 2023 04:00:00 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/4436b574/27179f59.mp3" length="13664413" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/MXYt-u3cWBy98Mw3kMlA0mjT2QmpuD3tT8BEnsPPO6E/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg1Mjkv/MTcwNzc2MTIwNy1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>854</itunes:duration>
      <itunes:summary>Relationships over transactions.. the first step in creating more arrive pay and stay in your healthcare practice!</itunes:summary>
      <itunes:subtitle>Relationships over transactions.. the first step in creating more arrive pay and stay in your healthcare practice!</itunes:subtitle>
      <itunes:keywords>healthcare, relationships over transactions, systematizing relationships, physical therapy, arrive pay stay, more first visit arrivals</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>Physical Therapy in the Maternity Ward with Dr. Rebeca Segraves, DPT</title>
      <itunes:episode>64</itunes:episode>
      <podcast:episode>64</podcast:episode>
      <itunes:title>Physical Therapy in the Maternity Ward with Dr. Rebeca Segraves, DPT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">eb0e25ff-0bf9-4393-a90c-fcb6df80257c</guid>
      <link>https://share.transistor.fm/s/c05c278f</link>
      <description>
        <![CDATA[<p>In this episode, I talk with Dr. Rebecca Seagraves, DPT, who is revolutionizing the way occupational and physical therapists serve clients in the hospital. Dr. Seagraves focuses on training acute care therapists to support individuals undergoing birth and pelvic surgery within 24 to 48 hours. The importance of this work becomes evident when considering that cesarean sections are the most common surgery in the United States, outnumbering knee replacements.</p><p>Dr. Seagraves emphasizes the need for equitable care and highlights the alarming rates of maternal deaths in the country, particularly among black women. By expanding the role of therapists in the hospital setting, Dr. Seagraves aims to make a life-saving impact during the critical first few days after surgery. She has already trained therapists in over 60 hospitals and continues to create job opportunities for acute care therapists. The podcast concludes with a discussion on the potential for greater impact by addressing the needs of patients earlier in their healthcare journey.</p><p> </p><p>A message from Dr. Rebeca Segraves, DPT:</p><p>"After undergoing several major surgeries to correct the length of my leg, I have a deep appreciation for the mental, physical, and financial impact that’s associated with recovery. </p><p>I recognize that our current medical, educational, and business models simply do not include the time and resources needed to prioritize wellness and maximize success.</p><p>I am dedicated to enhancing women’s health and financial literacy throughout the lifetime and enabling those I teach to do the same.</p><p>We deserve to perform at our best. Our autonomy is a priority."</p><p> </p><p><strong>Connect with her</strong>:</p><p>Twitter | @pelvicnetwork  @rebecasegraves</p><p>Instagram | @rebecasegraves_  @pelvichealthnetwork</p><p>Website |<a href="https://pelvichealthnetwork.org"> Pelvic Health Network</a></p><p>Program | <a href="https://enhancedrecoveryafterdelivery.com/program/">Enhance Recovery After Delivery</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, I talk with Dr. Rebecca Seagraves, DPT, who is revolutionizing the way occupational and physical therapists serve clients in the hospital. Dr. Seagraves focuses on training acute care therapists to support individuals undergoing birth and pelvic surgery within 24 to 48 hours. The importance of this work becomes evident when considering that cesarean sections are the most common surgery in the United States, outnumbering knee replacements.</p><p>Dr. Seagraves emphasizes the need for equitable care and highlights the alarming rates of maternal deaths in the country, particularly among black women. By expanding the role of therapists in the hospital setting, Dr. Seagraves aims to make a life-saving impact during the critical first few days after surgery. She has already trained therapists in over 60 hospitals and continues to create job opportunities for acute care therapists. The podcast concludes with a discussion on the potential for greater impact by addressing the needs of patients earlier in their healthcare journey.</p><p> </p><p>A message from Dr. Rebeca Segraves, DPT:</p><p>"After undergoing several major surgeries to correct the length of my leg, I have a deep appreciation for the mental, physical, and financial impact that’s associated with recovery. </p><p>I recognize that our current medical, educational, and business models simply do not include the time and resources needed to prioritize wellness and maximize success.</p><p>I am dedicated to enhancing women’s health and financial literacy throughout the lifetime and enabling those I teach to do the same.</p><p>We deserve to perform at our best. Our autonomy is a priority."</p><p> </p><p><strong>Connect with her</strong>:</p><p>Twitter | @pelvicnetwork  @rebecasegraves</p><p>Instagram | @rebecasegraves_  @pelvichealthnetwork</p><p>Website |<a href="https://pelvichealthnetwork.org"> Pelvic Health Network</a></p><p>Program | <a href="https://enhancedrecoveryafterdelivery.com/program/">Enhance Recovery After Delivery</a></p>]]>
      </content:encoded>
      <pubDate>Tue, 30 May 2023 04:00:00 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/c05c278f/8be3a856.mp3" length="24627893" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/0lWvjbHkyfazq2nLYqZL86fRVn6UjQni12-n6Lam94k/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg1Mjgv/MTcwNzc2MTIwNy1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>1530</itunes:duration>
      <itunes:summary>In this episode, I talk with Dr. Rebecca Seagraves, DPT, who is revolutionizing the way occupational and physical therapists serve clients in the hospital. Dr. Seagraves focuses on training acute care therapists to support individuals undergoing birth and pelvic surgery within 24 to 48 hours. The importance of this work becomes evident when considering that cesarean sections are the most common surgery in the United States, outnumbering knee replacements.Dr. Seagraves emphasizes the need for equitable care and highlights the alarming rates of maternal deaths in the country, particularly among black women. By expanding the role of therapists in the hospital setting, Dr. Seagraves aims to make a life-saving impact during the critical first few days after surgery. She has already trained therapists in over 60 hospitals and continues to create job opportunities for acute care therapists. The podcast concludes with a discussion on the potential for greater impact by addressing the needs of patients earlier in their healthcare journey. A message from Dr. Rebeca Segraves, DPT:"After undergoing several major surgeries to correct the length of my leg, I have a deep appreciation for the mental, physical, and financial impact that’s associated with recovery. I recognize that our current medical, educational, and business models simply do not include the time and resources needed to prioritize wellness and maximize success.I am dedicated to enhancing women’s health and financial literacy throughout the lifetime and enabling those I teach to do the same.We deserve to perform at our best. Our autonomy is a priority." Connect with her:Twitter | @pelvicnetwork  @rebecasegravesInstagram | @rebecasegraves_  @pelvichealthnetworkWebsite | Pelvic Health NetworkProgram | Enhance Recovery After Delivery</itunes:summary>
      <itunes:subtitle>In this episode, I talk with Dr. Rebecca Seagraves, DPT, who is revolutionizing the way occupational and physical therapists serve clients in the hospital. Dr. Seagraves focuses on training acute care therapists to support individuals undergoing birth and</itunes:subtitle>
      <itunes:keywords>women's health, dpt, cesarean section, c-section, physical therapy, clinical</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>Physical Therapy in the Emergency Department with The ED DPT, Dr. Rebekah Griffith - Huge Impact, More Money!</title>
      <itunes:episode>63</itunes:episode>
      <podcast:episode>63</podcast:episode>
      <itunes:title>Physical Therapy in the Emergency Department with The ED DPT, Dr. Rebekah Griffith - Huge Impact, More Money!</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">87948e40-3a53-4def-9a47-ee7761e33e43</guid>
      <link>https://share.transistor.fm/s/0bb7cfe6</link>
      <description>
        <![CDATA[<p>There are countless ways that Physical Therapy can make an impact in Healthcare and today I got to talk to another leader in the PT world, Rebekah Griffith, who's changing the way people get care by integrating PT in the ED of hospitals.</p><p>Today we talk about how physical therapy can be a huge opportunity for the healthcare system to not only save costly resources but how patients can actually get much better care by utilizing PT in emergency department situations.</p><p>Connect with Rebekah Griffith:</p><p><a href="http://www.theeddpt.com/">Website</a></p><p><a href="https://www.linkedin.com/in/rebekah-griffith-rgthedpt/">LinkedIn</a></p><p>Email: <a href="mailto:theeddpt@gmail.com">theeddpt@gmail.com</a></p><p>You can also listen to her new podcast, In The ED Now.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>There are countless ways that Physical Therapy can make an impact in Healthcare and today I got to talk to another leader in the PT world, Rebekah Griffith, who's changing the way people get care by integrating PT in the ED of hospitals.</p><p>Today we talk about how physical therapy can be a huge opportunity for the healthcare system to not only save costly resources but how patients can actually get much better care by utilizing PT in emergency department situations.</p><p>Connect with Rebekah Griffith:</p><p><a href="http://www.theeddpt.com/">Website</a></p><p><a href="https://www.linkedin.com/in/rebekah-griffith-rgthedpt/">LinkedIn</a></p><p>Email: <a href="mailto:theeddpt@gmail.com">theeddpt@gmail.com</a></p><p>You can also listen to her new podcast, In The ED Now.</p>]]>
      </content:encoded>
      <pubDate>Tue, 16 May 2023 05:00:00 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/0bb7cfe6/bba08a20.mp3" length="46381552" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/fmvsCQkmXvhpN-WzecFp2xTB9feZ9ZcXlVKy9ffPRMA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg1Mjcv/MTcwNzc2MTIwNy1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>2899</itunes:duration>
      <itunes:summary>There are countless ways that Physical Therapy can make an impact in Healthcare and today I got to talk to another leader in the PT world, Rebekah Griffith, who's changing the way people get care by integrating PT in the ED of hospitals.Today we talk about how physical therapy can be a huge opportunity for the healthcare system to not only save costly resources but how patients can actually get much better care by utilizing PT in emergency department situations.Connect with Rebekah Griffith:WebsiteLinkedInEmail: theeddpt@gmail.comYou can also listen to her new podcast, In The ED Now.</itunes:summary>
      <itunes:subtitle>There are countless ways that Physical Therapy can make an impact in Healthcare and today I got to talk to another leader in the PT world, Rebekah Griffith, who's changing the way people get care by integrating PT in the ED of hospitals.Today we talk abou</itunes:subtitle>
      <itunes:keywords>medicare, healthcare, physical therapy clinic owner, medicaid, emergency medicine, healthcare benefits, physical therapy, emergency department, practice owner</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>Primary Care Physical Therapy with Katie O'Bright, DPT</title>
      <itunes:episode>62</itunes:episode>
      <podcast:episode>62</podcast:episode>
      <itunes:title>Primary Care Physical Therapy with Katie O'Bright, DPT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">7aa34ed3-7bf5-4542-95bf-8d0d57010c10</guid>
      <link>https://share.transistor.fm/s/d5e61417</link>
      <description>
        <![CDATA[<p>Strap in because you're about to hear from Katie O'Bright, PT, DPT, OCS, Owner of Redefine Health Education. Katie's mission with her professional career is to get more PT’s integrated into primary care practice whether that means being located in a primary care clinic or a stand along PT/clinic with a model that has primary care access. In this episode, we talk about how we, as a profession, can create a BIGGER IMPACT and find our greatest POTENTIAL.</p><p> </p><p>Connect with Katie O'Bright:</p><p>Website:<a href="https://www.redefinehealthed.com/"> https://www.redefinehealthed.com/</a></p><p>LinkedIn: <a href="https://www.linkedin.com/company/redefinehealthed/">https://www.linkedin.com/company/redefinehealthed/</a></p><p>Twitter: <a href="https://twitter.com/redefineconed">https://twitter.com/redefineconed</a></p><p>Instagram: <a href="https://www.instagram.com/redefinehealthed/">https://www.instagram.com/redefinehealthed/</a></p><p>Facebook: <a href="https://www.facebook.com/RedefineHealthEd/">https://www.facebook.com/RedefineHealthEd/</a></p><p> </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Strap in because you're about to hear from Katie O'Bright, PT, DPT, OCS, Owner of Redefine Health Education. Katie's mission with her professional career is to get more PT’s integrated into primary care practice whether that means being located in a primary care clinic or a stand along PT/clinic with a model that has primary care access. In this episode, we talk about how we, as a profession, can create a BIGGER IMPACT and find our greatest POTENTIAL.</p><p> </p><p>Connect with Katie O'Bright:</p><p>Website:<a href="https://www.redefinehealthed.com/"> https://www.redefinehealthed.com/</a></p><p>LinkedIn: <a href="https://www.linkedin.com/company/redefinehealthed/">https://www.linkedin.com/company/redefinehealthed/</a></p><p>Twitter: <a href="https://twitter.com/redefineconed">https://twitter.com/redefineconed</a></p><p>Instagram: <a href="https://www.instagram.com/redefinehealthed/">https://www.instagram.com/redefinehealthed/</a></p><p>Facebook: <a href="https://www.facebook.com/RedefineHealthEd/">https://www.facebook.com/RedefineHealthEd/</a></p><p> </p>]]>
      </content:encoded>
      <pubDate>Tue, 02 May 2023 04:00:00 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/d5e61417/fb4922dd.mp3" length="70387109" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/lDkWa8HEUA0yX_1NQM75H7RvVGMmSa0rCfg0JZp9IpI/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg1MjYv/MTcwNzc2MTE5Ny1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>4399</itunes:duration>
      <itunes:summary>Strap in because you're about to hear from Katie O'Bright, PT, DPT, OCS, Owner of Redefine Health Education. Katie's mission with her professional career is to get more PT’s integrated into primary care practice whether that means being located in a primary care clinic or a stand along PT/clinic with a model that has primary care access. In this episode, we talk about how we, as a profession, can create a BIGGER IMPACT and find our greatest POTENTIAL. Connect with Katie O'Bright:Website: https://www.redefinehealthed.com/LinkedIn: https://www.linkedin.com/company/redefinehealthed/Twitter: https://twitter.com/redefineconedInstagram: https://www.instagram.com/redefinehealthed/Facebook: https://www.facebook.com/RedefineHealthEd/ </itunes:summary>
      <itunes:subtitle>Strap in because you're about to hear from Katie O'Bright, PT, DPT, OCS, Owner of Redefine Health Education. Katie's mission with her professional career is to get more PT’s integrated into primary care practice whether that means being located in a prima</itunes:subtitle>
      <itunes:keywords>continuing education, healthcare, dpt, physical therapy, practice owner</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>Hear It From the Buyer with Dave Kittle</title>
      <itunes:episode>61</itunes:episode>
      <podcast:episode>61</podcast:episode>
      <itunes:title>Hear It From the Buyer with Dave Kittle</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3db783cf-a95c-4efb-90ff-9820fc83b81d</guid>
      <link>https://share.transistor.fm/s/4f756e40</link>
      <description>
        <![CDATA[<p>This week you're getting to hear it from a BUYER himself; Dave Kittle. What does the process of buying and selling look like? How can you have leverage as the seller? What factors can affect the dollar amount YOU get at the close?</p><p>This is a good one! Take notes and then listen to it again (and again)</p><p>Connect with Dave:</p><p><a href="https://www.youtube.com/@thedavekittleshow">YouTube</a></p><p><a href="https://open.spotify.com/show/0yQEcUl0a0Gio5K8VTeMVz?si=8e040e268b304eca">Podcast</a></p><p><a href="https://twitter.com/davekittlenow">Twitter</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This week you're getting to hear it from a BUYER himself; Dave Kittle. What does the process of buying and selling look like? How can you have leverage as the seller? What factors can affect the dollar amount YOU get at the close?</p><p>This is a good one! Take notes and then listen to it again (and again)</p><p>Connect with Dave:</p><p><a href="https://www.youtube.com/@thedavekittleshow">YouTube</a></p><p><a href="https://open.spotify.com/show/0yQEcUl0a0Gio5K8VTeMVz?si=8e040e268b304eca">Podcast</a></p><p><a href="https://twitter.com/davekittlenow">Twitter</a></p>]]>
      </content:encoded>
      <pubDate>Tue, 18 Apr 2023 04:00:00 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/4f756e40/f8190a3a.mp3" length="36085052" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/8g5q5SFVA94w9NqmycNiK1iWIcg5QPJsa4wcYE_KQow/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg1MjUv/MTcwNzc2MTE5NC1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>2256</itunes:duration>
      <itunes:summary>This week you're getting to hear it from a BUYER himself; Dave Kittle. What does the process of buying and selling look like? How can you have leverage as the seller? What factors can affect the dollar amount YOU get at the close?This is a good one! Take notes and then listen to it again (and again)Connect with Dave:YouTubePodcastTwitter</itunes:summary>
      <itunes:subtitle>This week you're getting to hear it from a BUYER himself; Dave Kittle. What does the process of buying and selling look like? How can you have leverage as the seller? What factors can affect the dollar amount YOU get at the close?This is a good one! Take </itunes:subtitle>
      <itunes:keywords>clinic owner, selling business, buying and selling business, physical therapy, practice owner, private practice</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>Today.. What You Need to Know! (Preparing Selling Your Practice)</title>
      <itunes:episode>60</itunes:episode>
      <podcast:episode>60</podcast:episode>
      <itunes:title>Today.. What You Need to Know! (Preparing Selling Your Practice)</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">93a7ad55-12c0-4ccb-a0ba-96f3e20e28b9</guid>
      <link>https://share.transistor.fm/s/07711ff2</link>
      <description>
        <![CDATA[<p>I have heard more conversations in the last 6 months around this topic of buying and selling healthcare practices. Whether you hope to sell in the next 3-10 years or you want to keep your business as an asset, you still need to start with END in MIND! With that being said.. here are 3 things you need to know!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>I have heard more conversations in the last 6 months around this topic of buying and selling healthcare practices. Whether you hope to sell in the next 3-10 years or you want to keep your business as an asset, you still need to start with END in MIND! With that being said.. here are 3 things you need to know!</p>]]>
      </content:encoded>
      <pubDate>Tue, 04 Apr 2023 04:00:00 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/07711ff2/073e6bd2.mp3" length="4637803" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/i_dpOI6kyVq-tp31Od5Fqu8EO7CBUEaNKUk0PWMFBH8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg1MjQv/MTcwNzc2MTE5NC1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>290</itunes:duration>
      <itunes:summary>I have heard more conversations in the last 6 months around this topic of buying and selling healthcare practices. Whether you hope to sell in the next 3-10 years or you want to keep your business as an asset, you still need to start with END in MIND! With that being said.. here are 3 things you need to know!</itunes:summary>
      <itunes:subtitle>I have heard more conversations in the last 6 months around this topic of buying and selling healthcare practices. Whether you hope to sell in the next 3-10 years or you want to keep your business as an asset, you still need to start with END in MIND! Wit</itunes:subtitle>
      <itunes:keywords>physical therapy practice owner, healthcare practice, selling a business, practice owner, private practice</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>In Network Physio.. REIMAGINED! with Anthony Maritato</title>
      <itunes:episode>59</itunes:episode>
      <podcast:episode>59</podcast:episode>
      <itunes:title>In Network Physio.. REIMAGINED! with Anthony Maritato</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">5a6e9971-4247-44da-9688-7567956f26ad</guid>
      <link>https://share.transistor.fm/s/6c4e7f5d</link>
      <description>
        <![CDATA[<p>Anthony Maritato is a Physical Therapist and Clinic Owner that took a nontraditional route to the profession, which you'll hear about in this episode. He now owns 2 In Network Physical Therapy Clinics in Ohio. His business approach when it comes to running an In Network practice is also nontraditional and the reason we're having a conversation today! Regardless of the payer model of YOUR practice.. there's a lot to be taken away from what Anthony has to say! </p><p> </p><p>Connect with Anthony:</p><p><a href="https://learnmedicarebilling.com">Zero to Paid Course</a></p><p><a href="https://www.youtube.com/@totaltherapysolutions">YouTube</a></p><p><a href="https://www.linkedin.com/in/anthony-maritato-365b79123/">LinkedIn</a></p><p><a href="https://www.facebook.com/anthony.maritato.73">Facebook</a></p><p> </p><p> </p><p> </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Anthony Maritato is a Physical Therapist and Clinic Owner that took a nontraditional route to the profession, which you'll hear about in this episode. He now owns 2 In Network Physical Therapy Clinics in Ohio. His business approach when it comes to running an In Network practice is also nontraditional and the reason we're having a conversation today! Regardless of the payer model of YOUR practice.. there's a lot to be taken away from what Anthony has to say! </p><p> </p><p>Connect with Anthony:</p><p><a href="https://learnmedicarebilling.com">Zero to Paid Course</a></p><p><a href="https://www.youtube.com/@totaltherapysolutions">YouTube</a></p><p><a href="https://www.linkedin.com/in/anthony-maritato-365b79123/">LinkedIn</a></p><p><a href="https://www.facebook.com/anthony.maritato.73">Facebook</a></p><p> </p><p> </p><p> </p>]]>
      </content:encoded>
      <pubDate>Tue, 28 Mar 2023 10:04:44 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/6c4e7f5d/15c68e7c.mp3" length="52282596" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/cne6Gj5jxtNutKuIU4khV6SyqkDS46IRuPe8jI1DoSo/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg1MjMv/MTcwNzc2MTE5NC1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>3268</itunes:duration>
      <itunes:summary>Anthony Maritato is a Physical Therapist and Clinic Owner that took a nontraditional route to the profession, which you'll hear about in this episode. He now owns 2 In Network Physical Therapy Clinics in Ohio. His business approach when it comes to running an In Network practice is also nontraditional and the reason we're having a conversation today! Regardless of the payer model of YOUR practice.. there's a lot to be taken away from what Anthony has to say!</itunes:summary>
      <itunes:subtitle>Anthony Maritato is a Physical Therapist and Clinic Owner that took a nontraditional route to the profession, which you'll hear about in this episode. He now owns 2 In Network Physical Therapy Clinics in Ohio. His business approach when it comes to runnin</itunes:subtitle>
      <itunes:keywords>patient experience, medicare, healthcare, medicaid, in network, physical therapy, practice owner</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>The FUTURE of PT Practices is NOW! ..Keep The Value Flowing with Dr. Matt Shiver, DPT</title>
      <itunes:episode>58</itunes:episode>
      <podcast:episode>58</podcast:episode>
      <itunes:title>The FUTURE of PT Practices is NOW! ..Keep The Value Flowing with Dr. Matt Shiver, DPT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6e7c8c04-0bba-4a0c-adba-c82c0436d1a5</guid>
      <link>https://share.transistor.fm/s/b09117a9</link>
      <description>
        <![CDATA[<p>If you're a fitness coach or clinician who is burned out, you're only one offer away from creating better client/patient retention and escaping the never ending cycle of needing "more new patients". The key is to understand your client's needs, goals and desires as well as where they are in their journey of life. Then, you need to know how to sell it!</p><p>Tune into this episode to learn all about it and so much more!</p><p>This is a good one!</p><p>Connect with Dr. Matt Shiver:</p><p><a href="https://www.mattshiver.com/home-9828-9176">Website</a></p><p><a href="https://www.instagram.com/drmattshiver/">Instagram</a></p><p><a href="https://www.linkedin.com/in/dr-matthew-shiver/">LinkedIn</a></p><p><a href="https://www.facebook.com/matthew.shiver">Facebook</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>If you're a fitness coach or clinician who is burned out, you're only one offer away from creating better client/patient retention and escaping the never ending cycle of needing "more new patients". The key is to understand your client's needs, goals and desires as well as where they are in their journey of life. Then, you need to know how to sell it!</p><p>Tune into this episode to learn all about it and so much more!</p><p>This is a good one!</p><p>Connect with Dr. Matt Shiver:</p><p><a href="https://www.mattshiver.com/home-9828-9176">Website</a></p><p><a href="https://www.instagram.com/drmattshiver/">Instagram</a></p><p><a href="https://www.linkedin.com/in/dr-matthew-shiver/">LinkedIn</a></p><p><a href="https://www.facebook.com/matthew.shiver">Facebook</a></p>]]>
      </content:encoded>
      <pubDate>Tue, 21 Mar 2023 03:00:00 -0100</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/b09117a9/b0b91866.mp3" length="47836824" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/uVxHakOTInVGb8pDW3wTHNVVmDl2LlDJl8MJ6NHuFrs/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg1MjIv/MTcwNzc2MTE5NC1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>2990</itunes:duration>
      <itunes:summary>Physical therapy is changing and the future is NOW. In today's episode I got to talk with Dr. Matt Shiver, DPT who's trailblazing the world of online coaching and helping other coaches and clinicians build online programs so they can continue to serve their clients and patients from anywhere while still delivering the value!</itunes:summary>
      <itunes:subtitle>Physical therapy is changing and the future is NOW. In today's episode I got to talk with Dr. Matt Shiver, DPT who's trailblazing the world of online coaching and helping other coaches and clinicians build online programs so they can continue to serve the</itunes:subtitle>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>Talking Arrivals With A PhD; The Science To Go With The Art - with Jason Sharpe, DPT, PhD</title>
      <itunes:episode>57</itunes:episode>
      <podcast:episode>57</podcast:episode>
      <itunes:title>Talking Arrivals With A PhD; The Science To Go With The Art - with Jason Sharpe, DPT, PhD</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">89fac8f2-8f25-47b0-bd06-b7cb35e67549</guid>
      <link>https://share.transistor.fm/s/a5f7a542</link>
      <description>
        <![CDATA[<p>Connect with Jason :</p><p><a>https://www.jasonsharpedptphd.com</a></p><p><a href="https://twitter.com/jsharpept363">Follow him on Twitter</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Connect with Jason :</p><p><a>https://www.jasonsharpedptphd.com</a></p><p><a href="https://twitter.com/jsharpept363">Follow him on Twitter</a></p>]]>
      </content:encoded>
      <pubDate>Tue, 14 Mar 2023 03:01:00 -0100</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/a5f7a542/d826774b.mp3" length="68300564" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/X6sHNCa2uPmQHeTx0p13dxowSGfpTfoCfFt3P2KBFPk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg1MjEv/MTcwNzc2MTE5NC1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>4269</itunes:duration>
      <itunes:summary>Today I'm joined by Jason Sharpe, DPT, PhD who is a Physical Therapist and a Multiple Methods User Researcher passionate about improving the healthcare experience and access to care through user-centered research.

I hope you enjoy this discussion as much as I did, because we're talking about one of my favorite topics.. ARRIVALS! The first step in Arrive Pay Stay.

Don't just take it from us. This conversation is based on research and lots of experience.

If you don't know how important the patient experience in healthcare is.. you will by the end of this episode!</itunes:summary>
      <itunes:subtitle>Today I'm joined by Jason Sharpe, DPT, PhD who is a Physical Therapist and a Multiple Methods User Researcher passionate about improving the healthcare experience and access to care through user-centered research.

I hope you enjoy this discussion as much</itunes:subtitle>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>The 1 Thing You Must Do For Business Success (Countdown Series)</title>
      <itunes:episode>56</itunes:episode>
      <podcast:episode>56</podcast:episode>
      <itunes:title>The 1 Thing You Must Do For Business Success (Countdown Series)</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">5bd0439f-3db4-42ae-a503-c205eef98f88</guid>
      <link>https://share.transistor.fm/s/2643d654</link>
      <description>
        <![CDATA[<p>The final episode of the Countdown Series has led up to this ONE thing you MUST DO for business success! What's that? Well, it's NOT to think in "transactions". It's to shift from thinking in transactions and think more in... (well, you'll find out!)</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The final episode of the Countdown Series has led up to this ONE thing you MUST DO for business success! What's that? Well, it's NOT to think in "transactions". It's to shift from thinking in transactions and think more in... (well, you'll find out!)</p>]]>
      </content:encoded>
      <pubDate>Tue, 07 Mar 2023 04:00:00 -0100</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/2643d654/10712df2.mp3" length="3895089" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/HfWBQHpTwx8m48D_Ym6pbafP3jw6-W740r5CWmQn82I/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg1MjAv/MTcwNzc2MTE4NC1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>244</itunes:duration>
      <itunes:summary>The final episode of the Countdown Series has led up to this ONE thing you MUST DO for business success! What's that? Well, it's NOT to think in "transactions". It's to shift from thinking in transactions and think more in... (well, you'll find out!)</itunes:summary>
      <itunes:subtitle>The final episode of the Countdown Series has led up to this ONE thing you MUST DO for business success! What's that? Well, it's NOT to think in "transactions". It's to shift from thinking in transactions and think more in... (well, you'll find out!)</itunes:subtitle>
      <itunes:keywords>healthcare, business success, relationship building, healthcare practice, selling in healthcare, physical therapy, practice owner, arrive pay stay, transactions, private practice</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>2 Things You Must Do To Increase Arrive Pay and Stay (Countdown Series)</title>
      <itunes:episode>55</itunes:episode>
      <podcast:episode>55</podcast:episode>
      <itunes:title>2 Things You Must Do To Increase Arrive Pay and Stay (Countdown Series)</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">36728e7f-a569-4d0d-9b80-d3c58416cf4f</guid>
      <link>https://share.transistor.fm/s/f7f1762e</link>
      <description>
        <![CDATA[The Countdown series continues today with 2 things you MUST do to increase arrive, pay and stay in your healthcare practice! If you remember, arrive pay and stay is what drives revenue and value in your practice. It's NOT about getting patients scheduled. It's about getting patients schedule who are prepared to arrive, pay, stay and complete a plan of care. Today, learn 2 very important ways to increase that first visit arrival and also increase the chances they agree on a plan of care.]]>
      </description>
      <content:encoded>
        <![CDATA[The Countdown series continues today with 2 things you MUST do to increase arrive, pay and stay in your healthcare practice! If you remember, arrive pay and stay is what drives revenue and value in your practice. It's NOT about getting patients scheduled. It's about getting patients schedule who are prepared to arrive, pay, stay and complete a plan of care. Today, learn 2 very important ways to increase that first visit arrival and also increase the chances they agree on a plan of care.]]>
      </content:encoded>
      <pubDate>Tue, 28 Feb 2023 04:00:00 -0100</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/f7f1762e/207f9a5b.mp3" length="3816133" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/PHL5SryauwFVKBmCe9VojwJoHCDOSTervYbRc30Ed7E/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg1MTkv/MTcwNzc2MTE4NC1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>239</itunes:duration>
      <itunes:summary>The Countdown series continues today with 2 things you MUST do to increase arrive, pay and stay in your healthcare practice! If you remember, arrive pay and stay is what drives revenue and value in your practice. It's NOT about getting patients scheduled. It's about getting patients schedule who are prepared to arrive, pay, stay and complete a plan of care. Today, learn 2 very important ways to increase that first visit arrival and also increase the chances they agree on a plan of care.</itunes:summary>
      <itunes:subtitle>The Countdown series continues today with 2 things you MUST do to increase arrive, pay and stay in your healthcare practice! If you remember, arrive pay and stay is what drives revenue and value in your practice. It's NOT about getting patients scheduled.</itunes:subtitle>
      <itunes:keywords>front desk, healthcare, healthcare practice, plan of care, physical therapy, practice owner, arrive pay stay</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>The 3 Reasons You Have Cancels, Drop offs and No Shows (Countdown Series)</title>
      <itunes:episode>54</itunes:episode>
      <podcast:episode>54</podcast:episode>
      <itunes:title>The 3 Reasons You Have Cancels, Drop offs and No Shows (Countdown Series)</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8ed50723-618c-42b4-b91d-6ef430d529ee</guid>
      <link>https://share.transistor.fm/s/ba0fc0e0</link>
      <description>
        <![CDATA[The countdown series continues with 3 reasons you're experiencing cancels, drop offs and no shows. If you address these 3 things, you will make more money in your practice this week.. guaranteed.]]>
      </description>
      <content:encoded>
        <![CDATA[The countdown series continues with 3 reasons you're experiencing cancels, drop offs and no shows. If you address these 3 things, you will make more money in your practice this week.. guaranteed.]]>
      </content:encoded>
      <pubDate>Tue, 21 Feb 2023 04:00:00 -0100</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/ba0fc0e0/8581c932.mp3" length="3293650" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/2mEAlVEqyOIzq8tHFQXVRJhqO4bjpr6hfnTv0nTXjaw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg1MTgv/MTcwNzc2MTE4MC1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>206</itunes:duration>
      <itunes:summary>The countdown series continues with 3 reasons you're experiencing cancels, drop offs and no shows. If you address these 3 things, you will make more money in your practice this week.. guaranteed.</itunes:summary>
      <itunes:subtitle>The countdown series continues with 3 reasons you're experiencing cancels, drop offs and no shows. If you address these 3 things, you will make more money in your practice this week.. guaranteed.</itunes:subtitle>
      <itunes:keywords>no shows, drop offs, healthcare practice, plan of care, physical therapy, practice owner, cancels, private practice</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>The 4 W's You Are Missing On Your New Patient Calls (Countdown Series)</title>
      <itunes:episode>53</itunes:episode>
      <podcast:episode>53</podcast:episode>
      <itunes:title>The 4 W's You Are Missing On Your New Patient Calls (Countdown Series)</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">7c9e5416-bf81-44ad-bf0b-1356bf06c8ad</guid>
      <link>https://share.transistor.fm/s/65b98ed5</link>
      <description>
        <![CDATA[<p>I've done enough secret callers to know that your Front Desk can't answer these 4 (very important) questions after a new patient call. Yet, these questions MUST be answered. Otherwise, your chances of getting a cancel or a no show just increased!</p><p>In this short episode, let's talk about the 4 W's your front desk is missing with every new patient call and what to do about it!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>I've done enough secret callers to know that your Front Desk can't answer these 4 (very important) questions after a new patient call. Yet, these questions MUST be answered. Otherwise, your chances of getting a cancel or a no show just increased!</p><p>In this short episode, let's talk about the 4 W's your front desk is missing with every new patient call and what to do about it!</p>]]>
      </content:encoded>
      <pubDate>Tue, 14 Feb 2023 05:00:00 -0100</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/65b98ed5/27afcf55.mp3" length="5066390" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/wIa4oEmy6_oO-AzcNMyOx6aZiSdd9GSbPrlkiOZZ4SM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg1MTcv/MTcwNzc2MTE4MS1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>317</itunes:duration>
      <itunes:summary>I've done enough secret callers to know that your Front Desk can't answer these 4 (very important) questions after a new patient call. Yet, these questions MUST be answered. Otherwise, your chances of getting a cancel or a no show just increased!In this short episode, let's talk about the 4 W's your front desk is missing with every new patient call and what to do about it!</itunes:summary>
      <itunes:subtitle>I've done enough secret callers to know that your Front Desk can't answer these 4 (very important) questions after a new patient call. Yet, these questions MUST be answered. Otherwise, your chances of getting a cancel or a no show just increased!In this s</itunes:subtitle>
      <itunes:keywords>front desk, first visit arrival, healthcare, selling the expert, no show, practice owner, arrive pay stay, cancels</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>5 Ways to Make Sure New Patient's DON'T Arrive (Countdown Series)</title>
      <itunes:episode>52</itunes:episode>
      <podcast:episode>52</podcast:episode>
      <itunes:title>5 Ways to Make Sure New Patient's DON'T Arrive (Countdown Series)</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8f6b925e-c828-423d-b54d-b08ec54f97b1</guid>
      <link>https://share.transistor.fm/s/e410b1d0</link>
      <description>
        <![CDATA[<p>Today's episode is all about 5 ways to ensure new patients DON'T show up on their first visit! (Are you doing any of these 5 things?) If so, it could be the reason your arrival rate is lower than you want it to be.</p><p>Connect with me:</p><p><a href="www.clientexperiencecompany.com">Website</a></p><p><a href="https://www.facebook.com/groups/488519702342284">Facebook Group</a></p><p><a href="https://www.youtube.com/@jerrydurhampt">YouTube</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Today's episode is all about 5 ways to ensure new patients DON'T show up on their first visit! (Are you doing any of these 5 things?) If so, it could be the reason your arrival rate is lower than you want it to be.</p><p>Connect with me:</p><p><a href="www.clientexperiencecompany.com">Website</a></p><p><a href="https://www.facebook.com/groups/488519702342284">Facebook Group</a></p><p><a href="https://www.youtube.com/@jerrydurhampt">YouTube</a></p>]]>
      </content:encoded>
      <pubDate>Tue, 07 Feb 2023 05:00:00 -0100</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/e410b1d0/0bac4d80.mp3" length="7810941" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/rA2DtyvNYtTqBgXwPuzRJ0srLIr4QabJnZNrBuS0J8Y/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg1MTYv/MTcwNzc2MTE4MS1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>489</itunes:duration>
      <itunes:summary>Today's episode is all about 5 ways to ensure new patients DON'T show up on their first visit! (Are you doing any of these 5 things?) If so, it could be the reason your arrival rate is lower than you want it to be.Connect with me:WebsiteFacebook GroupYouTube</itunes:summary>
      <itunes:subtitle>Today's episode is all about 5 ways to ensure new patients DON'T show up on their first visit! (Are you doing any of these 5 things?) If so, it could be the reason your arrival rate is lower than you want it to be.Connect with me:WebsiteFacebook GroupYouT</itunes:subtitle>
      <itunes:keywords>front desk, cancel rate, first visit arrival, healthcare, clinic owner, expert, private practice owner, healthcare practice, arrival rate, first phone call, physical therapy, cancels</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>The Ujima Center with Dr. Lisa Van Hoose and Team | Action Takers Series</title>
      <itunes:episode>51</itunes:episode>
      <podcast:episode>51</podcast:episode>
      <itunes:title>The Ujima Center with Dr. Lisa Van Hoose and Team | Action Takers Series</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">76de5dfa-8746-4412-b547-22c9d762ecdd</guid>
      <link>https://share.transistor.fm/s/f3ea0b2f</link>
      <description>
        <![CDATA[<p>Dr. Lisa Van Hoose and the TEAM at The Ujima Center are the personification of seeing REAL solutions and TAKING ACTION. This is the longest podcast to date that I have been involved with and I wish it could've kept going!!  Dr. Van Hoose and her team share their insights and thinking around being not only a solution in their community, but being a solution upstream that will impact generations to come.</p><p>There is no sitting around The Ujima Center waiting for people to show up with medical conditions or other issues! This is a proactive group who see real solutions for many issues that others wait around to treat and manage.  Sit back and listen in as Dr. Van Hoose breaks down how this thinking can be applied to current healthcare thinking and practices in any community.  Cheers! </p><p>FYI - THE UJIMA CENTER: Advancing Black health and wellness justice through collaborations with Black communities and socially conscious partners in Monroe, Louisiana, The Ujima Center is making a big impact in their community one person at a time. I hope you enjoy listening to this conversation as much as I enjoyed having it with Dr. Lisa Van Hoose and her team.</p><p>Learn more about The Ujima Center here: https://www.theujimacenter.org</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Dr. Lisa Van Hoose and the TEAM at The Ujima Center are the personification of seeing REAL solutions and TAKING ACTION. This is the longest podcast to date that I have been involved with and I wish it could've kept going!!  Dr. Van Hoose and her team share their insights and thinking around being not only a solution in their community, but being a solution upstream that will impact generations to come.</p><p>There is no sitting around The Ujima Center waiting for people to show up with medical conditions or other issues! This is a proactive group who see real solutions for many issues that others wait around to treat and manage.  Sit back and listen in as Dr. Van Hoose breaks down how this thinking can be applied to current healthcare thinking and practices in any community.  Cheers! </p><p>FYI - THE UJIMA CENTER: Advancing Black health and wellness justice through collaborations with Black communities and socially conscious partners in Monroe, Louisiana, The Ujima Center is making a big impact in their community one person at a time. I hope you enjoy listening to this conversation as much as I enjoyed having it with Dr. Lisa Van Hoose and her team.</p><p>Learn more about The Ujima Center here: https://www.theujimacenter.org</p>]]>
      </content:encoded>
      <pubDate>Tue, 13 Sep 2022 11:00:00 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/f3ea0b2f/3f1c06f0.mp3" length="86957368" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/k8qgFg8czmBGl1D1-ARJW00rIkicQWM3Sv5wO0gH4xU/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg1MTUv/MTcwNzc2MTE4MS1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>5435</itunes:duration>
      <itunes:summary>Dr. Lisa Van Hoose and the TEAM at The Ujima Center are the personification of seeing REAL solutions and TAKING ACTION. This is the longest podcast to date that I have been involved with and I wish it could've kept going!!  Dr. Van Hoose and her team share their insights and thinking around being not only a solution in their community, but being a solution upstream that will impact generations to come.There is no sitting around The Ujima Center waiting for people to show up with medical conditions or other issues! This is a proactive group who see real solutions for many issues that others wait around to treat and manage.  Sit back and listen in as Dr. Van Hoose breaks down how this thinking can be applied to current healthcare thinking and practices in any community.  Cheers! FYI - THE UJIMA CENTER: Advancing Black health and wellness justice through collaborations with Black communities and socially conscious partners in Monroe, Louisiana, The Ujima Center is making a big impact in their community one person at a time. I hope you enjoy listening to this conversation as much as I enjoyed having it with Dr. Lisa Van Hoose and her team.Learn more about The Ujima Center here: https://www.theujimacenter.org</itunes:summary>
      <itunes:subtitle>Dr. Lisa Van Hoose and the TEAM at The Ujima Center are the personification of seeing REAL solutions and TAKING ACTION. This is the longest podcast to date that I have been involved with and I wish it could've kept going!!  Dr. Van Hoose and her team shar</itunes:subtitle>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>How To Set Up A Successful Sale Of Your Healthcare Practice  with Dave Kittle | Action Takers Series with Dave Kittle</title>
      <itunes:episode>50</itunes:episode>
      <podcast:episode>50</podcast:episode>
      <itunes:title>How To Set Up A Successful Sale Of Your Healthcare Practice  with Dave Kittle | Action Takers Series with Dave Kittle</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">dda6d3b5-6ac2-4015-83a4-8a9a309857b5</guid>
      <link>https://share.transistor.fm/s/2b13c5d8</link>
      <description>
        <![CDATA[<p>Are you thinking about selling your healthcare business? What are the steps you need to take to maximize the return on your investment? Are you looking for an expert to guide you through the entire process from beginning to end, so that you can sell your company for the highest price possible in a smooth and efficient manner?</p><p><br>In this week's Action Series episode, in part 4 Jerry is joined by Dave Kittle. Dave is Mentored by the best in Healthcare and Mergers &amp; Acquisitions. He’s an entrepreneur and licensed healthcare provider who has assembled an experienced board of advisors with over 121 years of experience. Hundreds of successful transactions and integrations, to acquire healthcare companies focused on the patient experience while retaining top employee talent.</p><p> </p><p>In today's episode, they will cover The insights and process of buying and selling for your Healthcare Practice. How to leverage your time and money into your business. The difference between acquisition and selling. People will spend money on a product that lasts and creates value. Selling your practice and buying a new one can be a great solution because of the benefits that come with being a first-time practice owner. </p><p><strong>What you’ll learn from this podcast:</strong></p><p>5:28 - How to create value for your buyer? </p><p>11:00  - Finding a great value to buy a Healthcare Practice </p><p>12:20 - Bringing knowledge and spreading the word about Acquisition and Mergers. </p><p>14:30 - Your role will be replaced as an Owner, not as a Practitioner</p><p>18:30 -  Knowing and seeing your exit strategy</p><p> </p><p>Additional Resources:</p><p><strong> Reach out to Dave Kittle: </strong></p><p>Social:</p><p>Instagram: <a href="https://www.instagram.com/davekittle/?hl=en">@davekittle</a></p><p>Podcast: <a href="https://podcasts.apple.com/ph/podcast/the-dave-kittle-show/id1623712168?uo=4&amp;ct=rephonic&amp;mt=2">The Dave Kittle Show</a></p><p>Website: <a href="http://www.cashbasedphysicaltherapy.org">www.cashbasedphysicaltherapy.org</a></p><p><strong>Reach out to Me:</strong></p><p>Social:</p><p>Facebook group - <a href="https://www.facebook.com/groups/488519702342284">Whats Best For The Patient, Is Best For Business</a></p><p>Youtube - <a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw">Jerry Durham PT</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Are you thinking about selling your healthcare business? What are the steps you need to take to maximize the return on your investment? Are you looking for an expert to guide you through the entire process from beginning to end, so that you can sell your company for the highest price possible in a smooth and efficient manner?</p><p><br>In this week's Action Series episode, in part 4 Jerry is joined by Dave Kittle. Dave is Mentored by the best in Healthcare and Mergers &amp; Acquisitions. He’s an entrepreneur and licensed healthcare provider who has assembled an experienced board of advisors with over 121 years of experience. Hundreds of successful transactions and integrations, to acquire healthcare companies focused on the patient experience while retaining top employee talent.</p><p> </p><p>In today's episode, they will cover The insights and process of buying and selling for your Healthcare Practice. How to leverage your time and money into your business. The difference between acquisition and selling. People will spend money on a product that lasts and creates value. Selling your practice and buying a new one can be a great solution because of the benefits that come with being a first-time practice owner. </p><p><strong>What you’ll learn from this podcast:</strong></p><p>5:28 - How to create value for your buyer? </p><p>11:00  - Finding a great value to buy a Healthcare Practice </p><p>12:20 - Bringing knowledge and spreading the word about Acquisition and Mergers. </p><p>14:30 - Your role will be replaced as an Owner, not as a Practitioner</p><p>18:30 -  Knowing and seeing your exit strategy</p><p> </p><p>Additional Resources:</p><p><strong> Reach out to Dave Kittle: </strong></p><p>Social:</p><p>Instagram: <a href="https://www.instagram.com/davekittle/?hl=en">@davekittle</a></p><p>Podcast: <a href="https://podcasts.apple.com/ph/podcast/the-dave-kittle-show/id1623712168?uo=4&amp;ct=rephonic&amp;mt=2">The Dave Kittle Show</a></p><p>Website: <a href="http://www.cashbasedphysicaltherapy.org">www.cashbasedphysicaltherapy.org</a></p><p><strong>Reach out to Me:</strong></p><p>Social:</p><p>Facebook group - <a href="https://www.facebook.com/groups/488519702342284">Whats Best For The Patient, Is Best For Business</a></p><p>Youtube - <a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw">Jerry Durham PT</a></p>]]>
      </content:encoded>
      <pubDate>Tue, 24 May 2022 05:00:00 +0000</pubDate>
      <author>Jerry Durham, Dave Kittle</author>
      <enclosure url="https://media.transistor.fm/2b13c5d8/27e4dc15.mp3" length="35979872" type="audio/mpeg"/>
      <itunes:author>Jerry Durham, Dave Kittle</itunes:author>
      <itunes:duration>2248</itunes:duration>
      <itunes:summary>Are you thinking about selling your healthcare business? What are the steps you need to take to maximize the return on your investment? Are you looking for an expert to guide you through the entire process from beginning to end, so that you can sell your company for the highest price possible in a smooth and efficient manner?In this week's Action Series episode, in part 4 Jerry is joined by Dave Kittle. Dave is Mentored by the best in Healthcare and Mergers &amp;amp; Acquisitions. He’s an entrepreneur and licensed healthcare provider who has assembled an experienced board of advisors with over 121 years of experience. Hundreds of successful transactions and integrations, to acquire healthcare companies focused on the patient experience while retaining top employee talent. In today's episode, they will cover The insights and process of buying and selling for your Healthcare Practice. How to leverage your time and money into your business. The difference between acquisition and selling. People will spend money on a product that lasts and creates value. Selling your practice and buying a new one can be a great solution because of the benefits that come with being a first-time practice owner. What you’ll learn from this podcast:5:28 - How to create value for your buyer? 11:00  - Finding a great value to buy a Healthcare Practice 12:20 - Bringing knowledge and spreading the word about Acquisition and Mergers. 14:30 - Your role will be replaced as an Owner, not as a Practitioner18:30 -  Knowing and seeing your exit strategy Additional Resources: Reach out to Dave Kittle: Social:Instagram: @davekittlePodcast: The Dave Kittle ShowWebsite: www.cashbasedphysicaltherapy.orgReach out to Me:Social:Facebook group - Whats Best For The Patient, Is Best For BusinessYoutube - Jerry Durham PT</itunes:summary>
      <itunes:subtitle>Are you thinking about selling your healthcare business? What are the steps you need to take to maximize the return on your investment? Are you looking for an expert to guide you through the entire process from beginning to end, so that you can sell your </itunes:subtitle>
      <itunes:keywords>front desk, physical therapist, doubt, occupational therapist, cancel rates, concierge pain relief, expectations, back office, customer service, clinician, physician, fear, sales, occupational therapy, drop off rates, trust, physical therapy, doctors, int</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>The HoneyBadger Project with Frank Benedetto  | Action Takers Series</title>
      <itunes:episode>49</itunes:episode>
      <podcast:episode>49</podcast:episode>
      <itunes:title>The HoneyBadger Project with Frank Benedetto  | Action Takers Series</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/b5994bb0</link>
      <description>
        <![CDATA[<p> How do you create actionable and repeatable business processes while staying true to your original creative vision?</p><p><br>In this week's Action Series episode, in part 3 Jerry is joined by Frank Benedetto. Frank has been a Doctor of Physical Therapy for 10 years, and one of the most credentialed in the USA, he is double board-certified in both orthopedics and sports, Frank, like many clinicians, fell into Physical Therapy after receiving treatment for a broken leg and a shoulder injury in his teens. He now helps disruptive healthcare entrepreneurs launch and scale mission-driven businesses without going into debt or trading away their life with The HoneyBadger Project,</p><p>In today's episode, they will cover How Frank's business has provided him and his family with the hope of a better future  by building a business that is driven by a purpose beyond profit. How can creativity and innovation be the cornerstones of the business, even if you are just a start-up?  How do you lead in a new era that is less about ordering and telling, and more about building relationships? How to develop and take charge in today's world of business.</p><p>What you’ll learn from this podcast:</p><p>4:38 - Creating a business saved Frank</p><p>8:25 - What is a mission-driven company? </p><p>14:08 - be a client-customer business</p><p>19:00 - Own the process, not the outcome. </p><p>21:09 - Helping you find your calling, commit to your niche, and how to study that niche </p><p>28:19 - The Pathway of Healing holistically </p><p>31:26 - Building a scalable business through your business process and system </p><p>Additional Resources:</p><p><strong>Reach out to Frank Benedetto: </strong></p><p>Social:</p><p>Instagram: <a href="https://instagram.com/frank_benedetto">@frank_benedetto</a></p><p>Facebook: <a href="https://www.facebook.com/frank.benedetto.dpt">https://www.facebook.com/frank.benedetto.dpt</a></p><p><strong>Reach out to Me:</strong></p><p>Social:</p><p>Facebook group - <a href="https://www.facebook.com/groups/488519702342284">Whats Best For The Patient, Is Best For Business</a></p><p>Youtube - <a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw">Jerry Durham PT</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p> How do you create actionable and repeatable business processes while staying true to your original creative vision?</p><p><br>In this week's Action Series episode, in part 3 Jerry is joined by Frank Benedetto. Frank has been a Doctor of Physical Therapy for 10 years, and one of the most credentialed in the USA, he is double board-certified in both orthopedics and sports, Frank, like many clinicians, fell into Physical Therapy after receiving treatment for a broken leg and a shoulder injury in his teens. He now helps disruptive healthcare entrepreneurs launch and scale mission-driven businesses without going into debt or trading away their life with The HoneyBadger Project,</p><p>In today's episode, they will cover How Frank's business has provided him and his family with the hope of a better future  by building a business that is driven by a purpose beyond profit. How can creativity and innovation be the cornerstones of the business, even if you are just a start-up?  How do you lead in a new era that is less about ordering and telling, and more about building relationships? How to develop and take charge in today's world of business.</p><p>What you’ll learn from this podcast:</p><p>4:38 - Creating a business saved Frank</p><p>8:25 - What is a mission-driven company? </p><p>14:08 - be a client-customer business</p><p>19:00 - Own the process, not the outcome. </p><p>21:09 - Helping you find your calling, commit to your niche, and how to study that niche </p><p>28:19 - The Pathway of Healing holistically </p><p>31:26 - Building a scalable business through your business process and system </p><p>Additional Resources:</p><p><strong>Reach out to Frank Benedetto: </strong></p><p>Social:</p><p>Instagram: <a href="https://instagram.com/frank_benedetto">@frank_benedetto</a></p><p>Facebook: <a href="https://www.facebook.com/frank.benedetto.dpt">https://www.facebook.com/frank.benedetto.dpt</a></p><p><strong>Reach out to Me:</strong></p><p>Social:</p><p>Facebook group - <a href="https://www.facebook.com/groups/488519702342284">Whats Best For The Patient, Is Best For Business</a></p><p>Youtube - <a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw">Jerry Durham PT</a></p>]]>
      </content:encoded>
      <pubDate>Tue, 17 May 2022 05:00:00 +0000</pubDate>
      <author>Jerry Durham, Frank Benedetto</author>
      <enclosure url="https://media.transistor.fm/b5994bb0/8d48226b.mp3" length="41109863" type="audio/mpeg"/>
      <itunes:author>Jerry Durham, Frank Benedetto</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/MpQNAFDlsMF0COM_ayrMHbbMTUIJSICgjs15sZ_GpE0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg1MTMv/MTcwNzc2MTE4MS1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>2569</itunes:duration>
      <itunes:summary> How do you create actionable and repeatable business processes while staying true to your original creative vision?In this week's Action Series episode, in part 3 Jerry is joined by Frank Benedetto. Frank has been a Doctor of Physical Therapy for 10 years, and one of the most credentialed in the USA, he is double board-certified in both orthopedics and sports, Frank, like many clinicians, fell into Physical Therapy after receiving treatment for a broken leg and a shoulder injury in his teens. He now helps disruptive healthcare entrepreneurs launch and scale mission-driven businesses without going into debt or trading away their life with The HoneyBadger Project,In today's episode, they will cover How Frank's business has provided him and his family with the hope of a better future  by building a business that is driven by a purpose beyond profit. How can creativity and innovation be the cornerstones of the business, even if you are just a start-up?  How do you lead in a new era that is less about ordering and telling, and more about building relationships? How to develop and take charge in today's world of business.What you’ll learn from this podcast:4:38 - Creating a business saved Frank8:25 - What is a mission-driven company? 14:08 - be a client-customer business19:00 - Own the process, not the outcome. 21:09 - Helping you find your calling, commit to your niche, and how to study that niche 28:19 - The Pathway of Healing holistically 31:26 - Building a scalable business through your business process and system Additional Resources:Reach out to Frank Benedetto: Social:Instagram: @frank_benedettoFacebook: https://www.facebook.com/frank.benedetto.dptReach out to Me:Social:Facebook group - Whats Best For The Patient, Is Best For BusinessYoutube - Jerry Durham PT</itunes:summary>
      <itunes:subtitle> How do you create actionable and repeatable business processes while staying true to your original creative vision?In this week's Action Series episode, in part 3 Jerry is joined by Frank Benedetto. Frank has been a Doctor of Physical Therapy for 10 year</itunes:subtitle>
      <itunes:keywords>front desk, physical therapist, doubt, occupational therapist, cancel rates, expectations, back office, customer service, clinician, physician, fear, sales, occupational therapy, drop off rates, trust, physical therapy, doctors, intake, uncertainty, admin</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>PT Connections with Chad Clark | Action Takers Series</title>
      <itunes:episode>48</itunes:episode>
      <podcast:episode>48</podcast:episode>
      <itunes:title>PT Connections with Chad Clark | Action Takers Series</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">cd756d6c-af92-4988-85f6-72b6a5595255</guid>
      <link>https://share.transistor.fm/s/e84f1756</link>
      <description>
        <![CDATA[<p>How well did you and your team understand the flow of business? Have you discovered metrics and seen what works for you and your practice? </p><p><br>In this week's Action Takers Series episode, in part 2 Jerry is joined by Chad Clark. Chad is a physical therapist with over 20 years of out-patient orthopedic and sports physical therapy experience. He helps patients with decreasing knee pain in people of all ages. He wants you to become injury-proof while increasing performance using safe and pain-free methods. This is vitally important in helping you become the best version of yourself, perform at your best, and avoid preventable injuries. This speaks to your underlying desire to be your best in your daily life.</p><p> </p><p>In today's episode, they will cover What is leading to a change in efficiency metrics in your business? How do you solve problems that need to be solved? How to measure your complete plan of care to know what’s working for you? Whatever you measure, it will likely be able to change. Anything that you want to change, you have to be aware of where you are at and what changes need to be made. </p><p>What you’ll learn from this podcast:</p><p>2:11 - Believer in a life cycle and the team together </p><p>8:37 - Leading to change in efficiency metric </p><p>13:54 - Steps in the process of how to get people paid</p><p>19:00 - You are doing what you need to do for people</p><p>Additional Resources:</p><p><strong>Reach out to Chad Clark: </strong></p><p>Website: <a href="http://www.pt-connections.com">www.pt-connections.com</a></p><p><strong>Reach out to Me:</strong></p><p>Social:</p><p>Facebook group - <a href="https://www.facebook.com/groups/488519702342284">Whats Best For The Patient, Is Best For Business</a></p><p>Youtube - <a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw">Jerry Durham PT</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How well did you and your team understand the flow of business? Have you discovered metrics and seen what works for you and your practice? </p><p><br>In this week's Action Takers Series episode, in part 2 Jerry is joined by Chad Clark. Chad is a physical therapist with over 20 years of out-patient orthopedic and sports physical therapy experience. He helps patients with decreasing knee pain in people of all ages. He wants you to become injury-proof while increasing performance using safe and pain-free methods. This is vitally important in helping you become the best version of yourself, perform at your best, and avoid preventable injuries. This speaks to your underlying desire to be your best in your daily life.</p><p> </p><p>In today's episode, they will cover What is leading to a change in efficiency metrics in your business? How do you solve problems that need to be solved? How to measure your complete plan of care to know what’s working for you? Whatever you measure, it will likely be able to change. Anything that you want to change, you have to be aware of where you are at and what changes need to be made. </p><p>What you’ll learn from this podcast:</p><p>2:11 - Believer in a life cycle and the team together </p><p>8:37 - Leading to change in efficiency metric </p><p>13:54 - Steps in the process of how to get people paid</p><p>19:00 - You are doing what you need to do for people</p><p>Additional Resources:</p><p><strong>Reach out to Chad Clark: </strong></p><p>Website: <a href="http://www.pt-connections.com">www.pt-connections.com</a></p><p><strong>Reach out to Me:</strong></p><p>Social:</p><p>Facebook group - <a href="https://www.facebook.com/groups/488519702342284">Whats Best For The Patient, Is Best For Business</a></p><p>Youtube - <a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw">Jerry Durham PT</a></p>]]>
      </content:encoded>
      <pubDate>Tue, 10 May 2022 05:00:00 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/e84f1756/2f6bca46.mp3" length="25925144" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/XMBSeypLSrErdl1JB25clPZCGriweVHUGHtegrdyNPE/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg1MTIv/MTcwNzc2MTE2Ni1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>1620</itunes:duration>
      <itunes:summary>How well did you and your team understand the flow of business? Have you discovered metrics and seen what works for you and your practice? In this week's Action Takers Series episode, in part 2 Jerry is joined by Chad Clark. Chad is a physical therapist with over 20 years of out-patient orthopedic and sports physical therapy experience. He helps patients with decreasing knee pain in people of all ages. He wants you to become injury-proof while increasing performance using safe and pain-free methods. This is vitally important in helping you become the best version of yourself, perform at your best, and avoid preventable injuries. This speaks to your underlying desire to be your best in your daily life. In today's episode, they will cover What is leading to a change in efficiency metrics in your business? How do you solve problems that need to be solved? How to measure your complete plan of care to know what’s working for you? Whatever you measure, it will likely be able to change. Anything that you want to change, you have to be aware of where you are at and what changes need to be made. What you’ll learn from this podcast:2:11 - Believer in a life cycle and the team together 8:37 - Leading to change in efficiency metric 13:54 - Steps in the process of how to get people paid19:00 - You are doing what you need to do for peopleAdditional Resources:Reach out to Chad Clark: Website: www.pt-connections.comReach out to Me:Social:Facebook group - Whats Best For The Patient, Is Best For BusinessYoutube - Jerry Durham PT</itunes:summary>
      <itunes:subtitle>How well did you and your team understand the flow of business? Have you discovered metrics and seen what works for you and your practice? In this week's Action Takers Series episode, in part 2 Jerry is joined by Chad Clark. Chad is a physical therapist w</itunes:subtitle>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>Limitless Therapy and Wellness with Jordan Floyd | Action Takers Series</title>
      <itunes:episode>47</itunes:episode>
      <podcast:episode>47</podcast:episode>
      <itunes:title>Limitless Therapy and Wellness with Jordan Floyd | Action Takers Series</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/e7f27aaa</link>
      <description>
        <![CDATA[<p>How can you grow your business when you're busy being an Admin and being a Practitioner, and not even making calls every day? Would you believe that even your front desk staff can impact your revenue and profit?</p><p><br>In this week's episode of the Action Taker series, in part 1 Jerry is joined by Jordan Floyd. Jordan is the owner of Limitless Therapy and Wellness, LLC. He started his company to help busy executives, stay-at-home parents, and other individuals with musculoskeletal pain or dysfunction who are often unable to benefit from traditional physical therapy or wellness services due to the many barriers that limit or prevent access. He has seen first-hand the many shortcomings of our current healthcare system and has set out to be a part of the solution.</p><p> </p><p>In today's episode, they will cover How you can generate new business when you're not even making calls every day. The first step to generating new leads and closing more sales is taking action. The solution and impact on bringing Frontdesk into your practice business. The front desk is one of the most vital, yet often overlooked parts, of the company’s experience.</p><p> </p><p>What you’ll learn from this podcast:</p><p>2:06 -  How he spent countless hours and hours as an Admin and a Practitioner.</p><p>6:51 - The solution of Frontdesk takes your customer support to the next level.</p><p>13:16 - The beauty of implementation </p><p>19:00 - Where can you focus in your business to make the biggest impact?  </p><p>21:07 - Mobile practices in healthcare have the potential to help improve patient outcomes and reduce costs.</p><p>Additional Resources:</p><p><strong>Reach out to Jordan Floyd: </strong></p><p>Social: </p><p><strong>Instagram:</strong> <a href="https://www.instagram.com/limitlessptandwellness/?igshid=1hev6a58tcduy">@limitlessptandwellness</a></p><p><strong>Facebook:</strong> <a href="http://www.facebook.com/LimitlessTherapyandWellness">www.facebook.com/LimitlessTherapyandWellness</a></p><p><strong>Website: </strong> <a href="http://www.limitlesstherapyandwellness.com">www.limitlesstherapyandwellness.com</a></p><p><strong>Reach out to Me:</strong></p><p>Social:</p><p><strong>Facebook group:</strong><a href="https://www.facebook.com/groups/488519702342284">Whats Best For The Patient, Is Best For Business</a></p><p><strong>Youtube</strong><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw">:Jerry Durham PT</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How can you grow your business when you're busy being an Admin and being a Practitioner, and not even making calls every day? Would you believe that even your front desk staff can impact your revenue and profit?</p><p><br>In this week's episode of the Action Taker series, in part 1 Jerry is joined by Jordan Floyd. Jordan is the owner of Limitless Therapy and Wellness, LLC. He started his company to help busy executives, stay-at-home parents, and other individuals with musculoskeletal pain or dysfunction who are often unable to benefit from traditional physical therapy or wellness services due to the many barriers that limit or prevent access. He has seen first-hand the many shortcomings of our current healthcare system and has set out to be a part of the solution.</p><p> </p><p>In today's episode, they will cover How you can generate new business when you're not even making calls every day. The first step to generating new leads and closing more sales is taking action. The solution and impact on bringing Frontdesk into your practice business. The front desk is one of the most vital, yet often overlooked parts, of the company’s experience.</p><p> </p><p>What you’ll learn from this podcast:</p><p>2:06 -  How he spent countless hours and hours as an Admin and a Practitioner.</p><p>6:51 - The solution of Frontdesk takes your customer support to the next level.</p><p>13:16 - The beauty of implementation </p><p>19:00 - Where can you focus in your business to make the biggest impact?  </p><p>21:07 - Mobile practices in healthcare have the potential to help improve patient outcomes and reduce costs.</p><p>Additional Resources:</p><p><strong>Reach out to Jordan Floyd: </strong></p><p>Social: </p><p><strong>Instagram:</strong> <a href="https://www.instagram.com/limitlessptandwellness/?igshid=1hev6a58tcduy">@limitlessptandwellness</a></p><p><strong>Facebook:</strong> <a href="http://www.facebook.com/LimitlessTherapyandWellness">www.facebook.com/LimitlessTherapyandWellness</a></p><p><strong>Website: </strong> <a href="http://www.limitlesstherapyandwellness.com">www.limitlesstherapyandwellness.com</a></p><p><strong>Reach out to Me:</strong></p><p>Social:</p><p><strong>Facebook group:</strong><a href="https://www.facebook.com/groups/488519702342284">Whats Best For The Patient, Is Best For Business</a></p><p><strong>Youtube</strong><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw">:Jerry Durham PT</a></p>]]>
      </content:encoded>
      <pubDate>Tue, 03 May 2022 05:00:00 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/e7f27aaa/827aaa60.mp3" length="28286806" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/qGDmclOy3NH3-GXPLUlUDKCPw2yau89UVEn9EjMX_yY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg1MTEv/MTcwNzc2MTE2Ni1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>1768</itunes:duration>
      <itunes:summary>How can you grow your business when you're busy being an Admin and being a Practitioner, and not even making calls every day? Would you believe that even your front desk staff can impact your revenue and profit?In this week's episode of the Action Taker series, in part 1 Jerry is joined by Jordan Floyd. Jordan is the owner of Limitless Therapy and Wellness, LLC. He started his company to help busy executives, stay-at-home parents, and other individuals with musculoskeletal pain or dysfunction who are often unable to benefit from traditional physical therapy or wellness services due to the many barriers that limit or prevent access. He has seen first-hand the many shortcomings of our current healthcare system and has set out to be a part of the solution. In today's episode, they will cover How you can generate new business when you're not even making calls every day. The first step to generating new leads and closing more sales is taking action. The solution and impact on bringing Frontdesk into your practice business. The front desk is one of the most vital, yet often overlooked parts, of the company’s experience. What you’ll learn from this podcast:2:06 -  How he spent countless hours and hours as an Admin and a Practitioner.6:51 - The solution of Frontdesk takes your customer support to the next level.13:16 - The beauty of implementation 19:00 - Where can you focus in your business to make the biggest impact?  21:07 - Mobile practices in healthcare have the potential to help improve patient outcomes and reduce costs.Additional Resources:Reach out to Jordan Floyd: Social: Instagram: @limitlessptandwellnessFacebook: www.facebook.com/LimitlessTherapyandWellnessWebsite:  www.limitlesstherapyandwellness.comReach out to Me:Social:Facebook group:Whats Best For The Patient, Is Best For BusinessYoutube:Jerry Durham PT</itunes:summary>
      <itunes:subtitle>How can you grow your business when you're busy being an Admin and being a Practitioner, and not even making calls every day? Would you believe that even your front desk staff can impact your revenue and profit?In this week's episode of the Action Taker s</itunes:subtitle>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>The Wrap Up! | The Art Of The First Phone Call Sell Part 8</title>
      <itunes:episode>46</itunes:episode>
      <podcast:episode>46</podcast:episode>
      <itunes:title>The Wrap Up! | The Art Of The First Phone Call Sell Part 8</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/569f5d60</link>
      <description>
        <![CDATA[<p> Have you ever wondered what it takes to sell your first call?  Are you curious about pricing for a call or how to set yourself up for success? </p><p> </p><p>In this week’s episode, I will recap the full series of Art and Science of Selling in Healthcare - The Art Of The First Phone Call. Learn about the best ways to approach your first phone call, and get you on the right path to success. Learn the whys and hows of selling, how to approach common questions and concerns that might arise, to price and position yourself. </p><p>What you’ll learn from this podcast:</p><p>1:50  - The Art and Science of Selling </p><p>3:44 - Taking control of the conversation </p><p>5:08 - You have everything you need to be successful at your front desk </p><p> </p><p>Reach out to Me:</p><p>Social:</p><p>Facebook group - <a href="https://www.facebook.com/groups/488519702342284">Whats Best For The Patient, Is Best For Business</a></p><p>Youtube - <a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw">Jerry Durham PT</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p> Have you ever wondered what it takes to sell your first call?  Are you curious about pricing for a call or how to set yourself up for success? </p><p> </p><p>In this week’s episode, I will recap the full series of Art and Science of Selling in Healthcare - The Art Of The First Phone Call. Learn about the best ways to approach your first phone call, and get you on the right path to success. Learn the whys and hows of selling, how to approach common questions and concerns that might arise, to price and position yourself. </p><p>What you’ll learn from this podcast:</p><p>1:50  - The Art and Science of Selling </p><p>3:44 - Taking control of the conversation </p><p>5:08 - You have everything you need to be successful at your front desk </p><p> </p><p>Reach out to Me:</p><p>Social:</p><p>Facebook group - <a href="https://www.facebook.com/groups/488519702342284">Whats Best For The Patient, Is Best For Business</a></p><p>Youtube - <a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw">Jerry Durham PT</a></p>]]>
      </content:encoded>
      <pubDate>Tue, 26 Apr 2022 05:00:00 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/569f5d60/81af4ff0.mp3" length="7519381" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/CRgahVqe7SqGUcKDTbob2xS3VmYF8Hwl6uaLLaxZsuU/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg1MTAv/MTcwNzc2MTE2My1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>469</itunes:duration>
      <itunes:summary> Have you ever wondered what it takes to sell your first call?  Are you curious about pricing for a call or how to set yourself up for success?  In this week’s episode, I will recap the full series of Art and Science of Selling in Healthcare - The Art Of The First Phone Call. Learn about the best ways to approach your first phone call, and get you on the right path to success. Learn the whys and hows of selling, how to approach common questions and concerns that might arise, to price and position yourself. What you’ll learn from this podcast:1:50  - The Art and Science of Selling 3:44 - Taking control of the conversation 5:08 - You have everything you need to be successful at your front desk  Reach out to Me:Social:Facebook group - Whats Best For The Patient, Is Best For BusinessYoutube - Jerry Durham PT</itunes:summary>
      <itunes:subtitle> Have you ever wondered what it takes to sell your first call?  Are you curious about pricing for a call or how to set yourself up for success?  In this week’s episode, I will recap the full series of Art and Science of Selling in Healthcare - The Art Of </itunes:subtitle>
      <itunes:keywords>front desk, physical therapist, doubt, occupational therapist, cancel rates, expectations, back office, customer service, clinician, physician, fear, sales, occupational therapy, drop off rates, trust, physical therapy, doctors, intake, uncertainty, admin</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>Dealing with Price | The Art Of The First Phone Call Sell Part 7</title>
      <itunes:episode>45</itunes:episode>
      <podcast:episode>45</podcast:episode>
      <itunes:title>Dealing with Price | The Art Of The First Phone Call Sell Part 7</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/b0bfdf78</link>
      <description>
        <![CDATA[<p>Are you worried about the price of your products and services? Do you think that's why customers don't buy from you? Or are you wondering how to get more sales when your prices are higher than the competition? </p><p> </p><p>In this week’s episode, I continue to talk about the last series of "Art and Science of Selling in Healthcare" - Dealing with Price. How to create an irresistible offer and make price less the issue. How to maintain the conversation after you introduce your PRICE. How can you get your first appointment after your first phone call? So how do you give your patients to take action? You start with value first and price second.</p><p>What you’ll learn from this podcast:</p><p>1:25 - Manage VALUE before the price </p><p>2:13 - Do not avoid the conversation on the PRICE! </p><p>3:08 - Set an expectation on WHEN will they get a price</p><p>Reach out to Me:</p><p>Social:</p><p>Facebook group - <a href="https://www.facebook.com/groups/488519702342284">Whats Best For The Patient, Is Best For Business</a></p><p>Youtube - <a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw">Jerry Durham PT</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Are you worried about the price of your products and services? Do you think that's why customers don't buy from you? Or are you wondering how to get more sales when your prices are higher than the competition? </p><p> </p><p>In this week’s episode, I continue to talk about the last series of "Art and Science of Selling in Healthcare" - Dealing with Price. How to create an irresistible offer and make price less the issue. How to maintain the conversation after you introduce your PRICE. How can you get your first appointment after your first phone call? So how do you give your patients to take action? You start with value first and price second.</p><p>What you’ll learn from this podcast:</p><p>1:25 - Manage VALUE before the price </p><p>2:13 - Do not avoid the conversation on the PRICE! </p><p>3:08 - Set an expectation on WHEN will they get a price</p><p>Reach out to Me:</p><p>Social:</p><p>Facebook group - <a href="https://www.facebook.com/groups/488519702342284">Whats Best For The Patient, Is Best For Business</a></p><p>Youtube - <a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw">Jerry Durham PT</a></p>]]>
      </content:encoded>
      <pubDate>Tue, 19 Apr 2022 05:00:00 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/b0bfdf78/aee7112a.mp3" length="9214543" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/sWPlaIIXHXpwklXwWyJYbdJjANdwW6JspIT6j6IIyA8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg1MDkv/MTcwNzc2MTE2My1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>575</itunes:duration>
      <itunes:summary>Are you worried about the price of your products and services? Do you think that's why customers don't buy from you? Or are you wondering how to get more sales when your prices are higher than the competition?  In this week’s episode, I continue to talk about the last series of "Art and Science of Selling in Healthcare" - Dealing with Price. How to create an irresistible offer and make price less the issue. How to maintain the conversation after you introduce your PRICE. How can you get your first appointment after your first phone call? So how do you give your patients to take action? You start with value first and price second.What you’ll learn from this podcast:1:25 - Manage VALUE before the price 2:13 - Do not avoid the conversation on the PRICE! 3:08 - Set an expectation on WHEN will they get a priceReach out to Me:Social:Facebook group - Whats Best For The Patient, Is Best For BusinessYoutube - Jerry Durham PT</itunes:summary>
      <itunes:subtitle>Are you worried about the price of your products and services? Do you think that's why customers don't buy from you? Or are you wondering how to get more sales when your prices are higher than the competition?  In this week’s episode, I continue to talk a</itunes:subtitle>
      <itunes:keywords>front desk, physical therapist, doubt, occupational therapist, cancel rates, expectations, back office, customer service, clinician, physician, fear, sales, occupational therapy, drop off rates, trust, physical therapy, doctors, intake, uncertainty, admin</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>Selling An Expert VS A Commodity | The Art Of The First Phone Call Sell Part 6</title>
      <itunes:episode>44</itunes:episode>
      <podcast:episode>44</podcast:episode>
      <itunes:title>Selling An Expert VS A Commodity | The Art Of The First Phone Call Sell Part 6</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/4ce9f82c</link>
      <description>
        <![CDATA[<p>If you are a healthcare provider, the number one question your new patient asks YOU is: “How much does this cost?” How would you respond to this question in a way that will increase the chances of the patient returning and completing their plan of care without thinking about the cost? </p><p> </p><p>In this week’s episode, I continue to talk about the series "Art and Science of Selling in Healthcare" - the Art of the First Phone Call part 6. Why 99% of the callers are asking about the price? What is the best way to manage price, neutralize the conversation, and maintain control of the conversation? Selling an expert is far better than selling a commodity. Do not only discuss the price, discuss what they’re getting on that price that drives back to the VALUE.</p><p>What you’ll learn from this podcast:</p><p>3:26 - the SCARY question new patients asked </p><p>4:45 - How to talk about the Outcome</p><p>5:15 - Why Patients are always asking about the “cost” rather than the “service” </p><p>6:16 - How to Make PRICE less an issue in the First Phone Call </p><p>9:03 - Selling an Expert is Easier </p><p>Reach out to Me:</p><p>Social:</p><p>Facebook group - <a href="https://www.facebook.com/groups/488519702342284">Whats Best For The Patient, Is Best For Business</a></p><p>Youtube - <a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw">Jerry Durham PT</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>If you are a healthcare provider, the number one question your new patient asks YOU is: “How much does this cost?” How would you respond to this question in a way that will increase the chances of the patient returning and completing their plan of care without thinking about the cost? </p><p> </p><p>In this week’s episode, I continue to talk about the series "Art and Science of Selling in Healthcare" - the Art of the First Phone Call part 6. Why 99% of the callers are asking about the price? What is the best way to manage price, neutralize the conversation, and maintain control of the conversation? Selling an expert is far better than selling a commodity. Do not only discuss the price, discuss what they’re getting on that price that drives back to the VALUE.</p><p>What you’ll learn from this podcast:</p><p>3:26 - the SCARY question new patients asked </p><p>4:45 - How to talk about the Outcome</p><p>5:15 - Why Patients are always asking about the “cost” rather than the “service” </p><p>6:16 - How to Make PRICE less an issue in the First Phone Call </p><p>9:03 - Selling an Expert is Easier </p><p>Reach out to Me:</p><p>Social:</p><p>Facebook group - <a href="https://www.facebook.com/groups/488519702342284">Whats Best For The Patient, Is Best For Business</a></p><p>Youtube - <a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw">Jerry Durham PT</a></p>]]>
      </content:encoded>
      <pubDate>Tue, 12 Apr 2022 05:00:00 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/4ce9f82c/c457266b.mp3" length="12931282" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/Y_cmo-OpgGXDCmq0Z8MqFhexz0gjoXV2QT0rAWvxu4Y/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg1MDgv/MTcwNzc2MTE2My1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>808</itunes:duration>
      <itunes:summary>If you are a healthcare provider, the number one question your new patient asks YOU is: “How much does this cost?” How would you respond to this question in a way that will increase the chances of the patient returning and completing their plan of care without thinking about the cost?  In this week’s episode, I continue to talk about the series "Art and Science of Selling in Healthcare" - the Art of the First Phone Call part 6. Why 99% of the callers are asking about the price? What is the best way to manage price, neutralize the conversation, and maintain control of the conversation? Selling an expert is far better than selling a commodity. Do not only discuss the price, discuss what they’re getting on that price that drives back to the VALUE.What you’ll learn from this podcast:3:26 - the SCARY question new patients asked 4:45 - How to talk about the Outcome5:15 - Why Patients are always asking about the “cost” rather than the “service” 6:16 - How to Make PRICE less an issue in the First Phone Call 9:03 - Selling an Expert is Easier Reach out to Me:Social:Facebook group - Whats Best For The Patient, Is Best For BusinessYoutube - Jerry Durham PT</itunes:summary>
      <itunes:subtitle>If you are a healthcare provider, the number one question your new patient asks YOU is: “How much does this cost?” How would you respond to this question in a way that will increase the chances of the patient returning and completing their plan of care wi</itunes:subtitle>
      <itunes:keywords>front desk, physical therapist, doubt, occupational therapist, cancel rates, expectations, back office, customer service, clinician, physician, fear, sales, occupational therapy, drop off rates, trust, physical therapy, doctors, intake, uncertainty, admin</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>Sell The Journey VS The Outcome | The Art Of The First Phone Call Sell Part 5</title>
      <itunes:episode>43</itunes:episode>
      <podcast:episode>43</podcast:episode>
      <itunes:title>Sell The Journey VS The Outcome | The Art Of The First Phone Call Sell Part 5</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/6f2b787e</link>
      <description>
        <![CDATA[<p>How can you add value to your patients in order for them to trust you more and want to maintain your services through your treatments, not just once but on a long-term basis? How will you attract and retain your patients? </p><p> </p><p>In this week’s episode, I continue to talk about the series "Art and Science of Selling in Healthcare" - the Art of the First Phone Call part 5. How to implement, apply, and do the Selling as an Expert in order to retain your new patients. How to shift your Patients mindset into buying your Journey. Everybody is selling the same outcome, what differentiates you from other providers? Does your business get better if you are selling the Outcome? Sell the outcome in the context of the journey with you.</p><p>What you’ll learn from this podcast:</p><p>1:38 - Sell the Journey not the Outcome </p><p>4:38 - Selling as an Expert vs the Commodity </p><p>5:17 - The Five Phases of the Outcome </p><p>13:14 - The Work of the Provider </p><p>Reach out to Me:</p><p>Social:</p><p>Facebook group - <a href="https://www.facebook.com/groups/488519702342284">Whats Best For The Patient, Is Best For Business</a></p><p>Youtube - <a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw">Jerry Durham PT</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How can you add value to your patients in order for them to trust you more and want to maintain your services through your treatments, not just once but on a long-term basis? How will you attract and retain your patients? </p><p> </p><p>In this week’s episode, I continue to talk about the series "Art and Science of Selling in Healthcare" - the Art of the First Phone Call part 5. How to implement, apply, and do the Selling as an Expert in order to retain your new patients. How to shift your Patients mindset into buying your Journey. Everybody is selling the same outcome, what differentiates you from other providers? Does your business get better if you are selling the Outcome? Sell the outcome in the context of the journey with you.</p><p>What you’ll learn from this podcast:</p><p>1:38 - Sell the Journey not the Outcome </p><p>4:38 - Selling as an Expert vs the Commodity </p><p>5:17 - The Five Phases of the Outcome </p><p>13:14 - The Work of the Provider </p><p>Reach out to Me:</p><p>Social:</p><p>Facebook group - <a href="https://www.facebook.com/groups/488519702342284">Whats Best For The Patient, Is Best For Business</a></p><p>Youtube - <a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw">Jerry Durham PT</a></p>]]>
      </content:encoded>
      <pubDate>Tue, 05 Apr 2022 05:00:00 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/6f2b787e/5fc1f336.mp3" length="15108287" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/2P0xnuBi4p8Oz_Le9_aqwZb5MEM7GQhfN55DvGDr8pk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg1MDcv/MTcwNzc2MTE1OC1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>944</itunes:duration>
      <itunes:summary>How can you add value to your patients in order for them to trust you more and want to maintain your services through your treatments, not just once but on a long-term basis? How will you attract and retain your patients?  In this week’s episode, I continue to talk about the series "Art and Science of Selling in Healthcare" - the Art of the First Phone Call part 5. How to implement, apply, and do the Selling as an Expert in order to retain your new patients. How to shift your Patients mindset into buying your Journey. Everybody is selling the same outcome, what differentiates you from other providers? Does your business get better if you are selling the Outcome? Sell the outcome in the context of the journey with you.What you’ll learn from this podcast:1:38 - Sell the Journey not the Outcome 4:38 - Selling as an Expert vs the Commodity 5:17 - The Five Phases of the Outcome 13:14 - The Work of the Provider Reach out to Me:Social:Facebook group - Whats Best For The Patient, Is Best For BusinessYoutube - Jerry Durham PT</itunes:summary>
      <itunes:subtitle>How can you add value to your patients in order for them to trust you more and want to maintain your services through your treatments, not just once but on a long-term basis? How will you attract and retain your patients?  In this week’s episode, I contin</itunes:subtitle>
      <itunes:keywords>front desk, physical therapist, doubt, occupational therapist, cancel rates, expectations, back office, customer service, clinician, physician, fear, sales, occupational therapy, drop off rates, trust, physical therapy, doctors, intake, uncertainty, admin</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>Master The Start Of Every New Patient Call | The Art Of The First Phone Call Sell Part 4</title>
      <itunes:episode>42</itunes:episode>
      <podcast:episode>42</podcast:episode>
      <itunes:title>Master The Start Of Every New Patient Call | The Art Of The First Phone Call Sell Part 4</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/7ee6d87b</link>
      <description>
        <![CDATA[<p>The first conversation with a patient is incredibly critical. So, how do you maintain the right conversation in order to establish your value and sell your price? What are the qualities that every healthcare provider should have and what does it take to nail the perfect first call? </p><p> </p><p>In this week’s episode, I continue to talk about the series "Art and Science of Selling in Healthcare" - the Art of the First Phone Call part 4. The 5 steps  on taking your new patients on your FIRST phone call. Why is the beginning of the phone call important? How to take control of the conversation from the start to the end? Why were 99% of calls lost at the very beginning? Learning the ‘structure’ side of the side, and implementing the art side of managing the conversation. Take your new patients to your system that allows you to be successful by getting value first before price.</p><p>What you’ll learn from this podcast:</p><p>1:00 - How to maintain the conversation</p><p>5:04 - The 3 mistakes you’ll be asking on your FIRST phone call </p><p>7:19 - How to take your patients to your process, and provide them the value before the price </p><p>7:59 - Acknowledge their pain and needs </p><p>9:59 - Your total costs for health care</p><p>11:00 - Sell your value </p><p> </p><p>Reach out to Me:</p><p>Social:</p><p>Facebook group - <a href="https://www.facebook.com/groups/488519702342284">Whats Best For The Patient, Is Best For Business</a></p><p>Youtube - <a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw">Jerry Durham PT</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The first conversation with a patient is incredibly critical. So, how do you maintain the right conversation in order to establish your value and sell your price? What are the qualities that every healthcare provider should have and what does it take to nail the perfect first call? </p><p> </p><p>In this week’s episode, I continue to talk about the series "Art and Science of Selling in Healthcare" - the Art of the First Phone Call part 4. The 5 steps  on taking your new patients on your FIRST phone call. Why is the beginning of the phone call important? How to take control of the conversation from the start to the end? Why were 99% of calls lost at the very beginning? Learning the ‘structure’ side of the side, and implementing the art side of managing the conversation. Take your new patients to your system that allows you to be successful by getting value first before price.</p><p>What you’ll learn from this podcast:</p><p>1:00 - How to maintain the conversation</p><p>5:04 - The 3 mistakes you’ll be asking on your FIRST phone call </p><p>7:19 - How to take your patients to your process, and provide them the value before the price </p><p>7:59 - Acknowledge their pain and needs </p><p>9:59 - Your total costs for health care</p><p>11:00 - Sell your value </p><p> </p><p>Reach out to Me:</p><p>Social:</p><p>Facebook group - <a href="https://www.facebook.com/groups/488519702342284">Whats Best For The Patient, Is Best For Business</a></p><p>Youtube - <a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw">Jerry Durham PT</a></p>]]>
      </content:encoded>
      <pubDate>Tue, 29 Mar 2022 05:00:00 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/7ee6d87b/7c84ed59.mp3" length="18479274" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/zkJRo2V_7vahFk85j69T0vzuWqCHEp9mRD9r8_TZvzQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg1MDYv/MTcwNzc2MTE1Ni1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>1154</itunes:duration>
      <itunes:summary>The first conversation with a patient is incredibly critical. So, how do you maintain the right conversation in order to establish your value and sell your price? What are the qualities that every healthcare provider should have and what does it take to nail the perfect first call?  In this week’s episode, I continue to talk about the series "Art and Science of Selling in Healthcare" - the Art of the First Phone Call part 4. The 5 steps  on taking your new patients on your FIRST phone call. Why is the beginning of the phone call important? How to take control of the conversation from the start to the end? Why were 99% of calls lost at the very beginning? Learning the ‘structure’ side of the side, and implementing the art side of managing the conversation. Take your new patients to your system that allows you to be successful by getting value first before price.What you’ll learn from this podcast:1:00 - How to maintain the conversation5:04 - The 3 mistakes you’ll be asking on your FIRST phone call 7:19 - How to take your patients to your process, and provide them the value before the price 7:59 - Acknowledge their pain and needs 9:59 - Your total costs for health care11:00 - Sell your value  Reach out to Me:Social:Facebook group - Whats Best For The Patient, Is Best For BusinessYoutube - Jerry Durham PT</itunes:summary>
      <itunes:subtitle>The first conversation with a patient is incredibly critical. So, how do you maintain the right conversation in order to establish your value and sell your price? What are the qualities that every healthcare provider should have and what does it take to n</itunes:subtitle>
      <itunes:keywords>front desk, physical therapist, doubt, occupational therapist, cancel rates, expectations, back office, customer service, clinician, physician, fear, sales, occupational therapy, drop off rates, trust, physical therapy, doctors, intake, uncertainty, admin</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>The Art Of The First Phone Call Sell Part 3B</title>
      <itunes:episode>41</itunes:episode>
      <podcast:episode>41</podcast:episode>
      <itunes:title>The Art Of The First Phone Call Sell Part 3B</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9e90265f-744f-45a7-89df-78f61007e966</guid>
      <link>https://share.transistor.fm/s/3a0dcc74</link>
      <description>
        <![CDATA[<p>Are you having a hard time figuring out the right balance between being “leading” or being “in control” and getting to the business that you intended to address? Are you wondering if there is a way to only talk about business when talking with your clients without putting them off, making them feel like they don't have a say, or letting them into the conversation?</p><p> </p><p>In this week’s episode, I continue to talk about the series "Art and Science of Selling in Healthcare" - the Art of the First Phone Call part 3B. The art side of ACKNOWLEDGEMENT,  asking for PERMISSION-based questions,and how do you “LISTEN”. What is the art of moving the first phone call? If you aim for only ONE thing -  to get the problem to be solved, you need to LISTEN unless you want to defeat your purpose. Why is the “listening party” in the art of science is what missing the most? If we ask better questions, acknowledge, and understand the process, the call will be efficient and move with your client. Value your patient first, cost becomes the least for the patient. </p><p>What you’ll learn from this podcast:</p><p>1:01 - How do you acknowledge, listen, and ask permission-based questions to your patients? </p><p>4:09 - How do you keep the conversation going? </p><p>9:48 - How do you open the door to getting the expectation? </p><p>13:41 - How is this coming together in your business practice? </p><p>15:16 - All patients want to find the real expert in Healthcare </p><p>Reach out to Me:</p><p>Social:</p><p>Facebook group - <a href="https://www.facebook.com/groups/488519702342284">Whats Best For The Patient, Is Best For Business</a></p><p>Youtube - <a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw">Jerry Durham PT</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Are you having a hard time figuring out the right balance between being “leading” or being “in control” and getting to the business that you intended to address? Are you wondering if there is a way to only talk about business when talking with your clients without putting them off, making them feel like they don't have a say, or letting them into the conversation?</p><p> </p><p>In this week’s episode, I continue to talk about the series "Art and Science of Selling in Healthcare" - the Art of the First Phone Call part 3B. The art side of ACKNOWLEDGEMENT,  asking for PERMISSION-based questions,and how do you “LISTEN”. What is the art of moving the first phone call? If you aim for only ONE thing -  to get the problem to be solved, you need to LISTEN unless you want to defeat your purpose. Why is the “listening party” in the art of science is what missing the most? If we ask better questions, acknowledge, and understand the process, the call will be efficient and move with your client. Value your patient first, cost becomes the least for the patient. </p><p>What you’ll learn from this podcast:</p><p>1:01 - How do you acknowledge, listen, and ask permission-based questions to your patients? </p><p>4:09 - How do you keep the conversation going? </p><p>9:48 - How do you open the door to getting the expectation? </p><p>13:41 - How is this coming together in your business practice? </p><p>15:16 - All patients want to find the real expert in Healthcare </p><p>Reach out to Me:</p><p>Social:</p><p>Facebook group - <a href="https://www.facebook.com/groups/488519702342284">Whats Best For The Patient, Is Best For Business</a></p><p>Youtube - <a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw">Jerry Durham PT</a></p>]]>
      </content:encoded>
      <pubDate>Tue, 22 Mar 2022 04:00:00 -0100</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/3a0dcc74/42ea8447.mp3" length="23026009" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/ZC_H2ul9dMxI-LzufDAytEo7Dl5qIRsF8xhKwKxYGV8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg1MDUv/MTcwNzc2MTE1Ni1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>1439</itunes:duration>
      <itunes:summary>Are you having a hard time figuring out the right balance between being “leading” or being “in control” and getting to the business that you intended to address? Are you wondering if there is a way to only talk about business when talking with your clients without putting them off, making them feel like they don't have a say, or letting them into the conversation? In this week’s episode, I continue to talk about the series "Art and Science of Selling in Healthcare" - the Art of the First Phone Call part 3B. The art side of ACKNOWLEDGEMENT,  asking for PERMISSION-based questions,and how do you “LISTEN”. What is the art of moving the first phone call? If you aim for only ONE thing -  to get the problem to be solved, you need to LISTEN unless you want to defeat your purpose. Why is the “listening party” in the art of science is what missing the most? If we ask better questions, acknowledge, and understand the process, the call will be efficient and move with your client. Value your patient first, cost becomes the least for the patient. What you’ll learn from this podcast:1:01 - How do you acknowledge, listen, and ask permission-based questions to your patients? 4:09 - How do you keep the conversation going? 9:48 - How do you open the door to getting the expectation? 13:41 - How is this coming together in your business practice? 15:16 - All patients want to find the real expert in Healthcare Reach out to Me:Social:Facebook group - Whats Best For The Patient, Is Best For BusinessYoutube - Jerry Durham PT</itunes:summary>
      <itunes:subtitle>Are you having a hard time figuring out the right balance between being “leading” or being “in control” and getting to the business that you intended to address? Are you wondering if there is a way to only talk about business when talking with your client</itunes:subtitle>
      <itunes:keywords>front desk, physical therapist, doubt, occupational therapist, cancel rates, expectations, back office, customer service, clinician, physician, fear, sales, occupational therapy, drop off rates, trust, physical therapy, doctors, intake, uncertainty, admin</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>The Art Of The First Phone Call Sell Part 3</title>
      <itunes:episode>40</itunes:episode>
      <podcast:episode>40</podcast:episode>
      <itunes:title>The Art Of The First Phone Call Sell Part 3</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/3018a078</link>
      <description>
        <![CDATA[<p>Are you having a hard time figuring out how to efficiently move through a call and do the business priorities to make the person on the other end feel that they are the priority at the same time? Do you want to know how you can maintain control of your calls?</p><p> </p><p>In this week’s episode, I continue to talk about the series "Art and Science of Selling in Healthcare" - the Art of the First Phone Call part 3. How can you handle the person calling? What is the ART side of the first call? What should you do to make the patient feel more heard? How can care does not take care of and create patients’ success? Caring is the result of the art side. Acknowledge and ask permission-based questions with yes-or-no questions where you can maintain control of the call and get the information you need to make sure that person knows you have an expert who can help them understand their problem and can give them a plan of care. If you understand that you need a problem to be solved with people’s expectations, then that’s the way you set up that question.</p><p>What you’ll learn from this podcast:</p><p>2:21 - Empathy is not sympathy </p><p>3:31 - The extreme of the science side is caring </p><p>4:55 - The art of the first call</p><p>7:20 - How to handle the person calling</p><p>Reach out to Me:</p><p>Social:</p><p>Facebook group - <a href="https://www.facebook.com/groups/488519702342284">https://www.facebook.com/groups/488519702342284</a></p><p>Youtube - <a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw">https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Are you having a hard time figuring out how to efficiently move through a call and do the business priorities to make the person on the other end feel that they are the priority at the same time? Do you want to know how you can maintain control of your calls?</p><p> </p><p>In this week’s episode, I continue to talk about the series "Art and Science of Selling in Healthcare" - the Art of the First Phone Call part 3. How can you handle the person calling? What is the ART side of the first call? What should you do to make the patient feel more heard? How can care does not take care of and create patients’ success? Caring is the result of the art side. Acknowledge and ask permission-based questions with yes-or-no questions where you can maintain control of the call and get the information you need to make sure that person knows you have an expert who can help them understand their problem and can give them a plan of care. If you understand that you need a problem to be solved with people’s expectations, then that’s the way you set up that question.</p><p>What you’ll learn from this podcast:</p><p>2:21 - Empathy is not sympathy </p><p>3:31 - The extreme of the science side is caring </p><p>4:55 - The art of the first call</p><p>7:20 - How to handle the person calling</p><p>Reach out to Me:</p><p>Social:</p><p>Facebook group - <a href="https://www.facebook.com/groups/488519702342284">https://www.facebook.com/groups/488519702342284</a></p><p>Youtube - <a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw">https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw</a></p>]]>
      </content:encoded>
      <pubDate>Tue, 15 Mar 2022 04:00:00 -0100</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/3018a078/a12c7855.mp3" length="12866041" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/6USrvyXrv9gHtFUkDffio2oXR96h44ajgCjsLCqgyuw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg1MDQv/MTcwNzc2MTE1Ni1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>804</itunes:duration>
      <itunes:summary>Are you having a hard time figuring out how to efficiently move through a call and do the business priorities to make the person on the other end feel that they are the priority at the same time? Do you want to know how you can maintain control of your calls? In this week’s episode, I continue to talk about the series "Art and Science of Selling in Healthcare" - the Art of the First Phone Call part 3. How can you handle the person calling? What is the ART side of the first call? What should you do to make the patient feel more heard? How can care does not take care of and create patients’ success? Caring is the result of the art side. Acknowledge and ask permission-based questions with yes-or-no questions where you can maintain control of the call and get the information you need to make sure that person knows you have an expert who can help them understand their problem and can give them a plan of care. If you understand that you need a problem to be solved with people’s expectations, then that’s the way you set up that question.What you’ll learn from this podcast:2:21 - Empathy is not sympathy 3:31 - The extreme of the science side is caring 4:55 - The art of the first call7:20 - How to handle the person callingReach out to Me:Social:Facebook group - https://www.facebook.com/groups/488519702342284Youtube - https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw</itunes:summary>
      <itunes:subtitle>Are you having a hard time figuring out how to efficiently move through a call and do the business priorities to make the person on the other end feel that they are the priority at the same time? Do you want to know how you can maintain control of your ca</itunes:subtitle>
      <itunes:keywords>front desk, physical therapist, doubt, occupational therapist, cancel rates, expectations, back office, customer service, clinician, physician, fear, sales, occupational therapy, drop off rates, trust, physical therapy, doctors, intake, uncertainty, admin</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>The Art Of The First Phone Call Sell Part 2</title>
      <itunes:episode>39</itunes:episode>
      <podcast:episode>39</podcast:episode>
      <itunes:title>The Art Of The First Phone Call Sell Part 2</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f7a257c9-c7b0-4201-ada7-acc4cd0d99ee</guid>
      <link>https://share.transistor.fm/s/3bbfccfd</link>
      <description>
        <![CDATA[<p>Are you in control of the conversation you are having with your clients? Are you always ready to hit the ground running when that phone rings? Do you know how to ask the best questions and how to respond to them?</p><p>In this week’s episode, I continue to talk about the series of "Art and Science of Selling in Healthcare” - the Art of the First Phone Call Sell part 2. How is the call setup successful from the beginning? How important is the first call? Acknowledgment is part of science. It becomes the tool you use in the conversation to maintain control, but also to make sure the person on the other end knows it is about them. When people embrace this acknowledgment, they become in the moment in the conversation. LISTEN, DEBRIEF, REFLECT, and UNDERSTAND - It is the only way to be successful in it.</p><p>What you’ll learn from this podcast:</p><p>1:50 - Focus on the ART</p><p>3:22 - The art of the conversation</p><p>6:00 - The entry point in the business</p><p>11:45 - The goal to every question </p><p>19:06  - Listen to respond</p><p>Reach out to Me:</p><p>Social:</p><p>Facebook group - <a href="https://www.facebook.com/groups/488519702342284">https://www.facebook.com/groups/488519702342284</a></p><p>Youtube - <a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw">https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Are you in control of the conversation you are having with your clients? Are you always ready to hit the ground running when that phone rings? Do you know how to ask the best questions and how to respond to them?</p><p>In this week’s episode, I continue to talk about the series of "Art and Science of Selling in Healthcare” - the Art of the First Phone Call Sell part 2. How is the call setup successful from the beginning? How important is the first call? Acknowledgment is part of science. It becomes the tool you use in the conversation to maintain control, but also to make sure the person on the other end knows it is about them. When people embrace this acknowledgment, they become in the moment in the conversation. LISTEN, DEBRIEF, REFLECT, and UNDERSTAND - It is the only way to be successful in it.</p><p>What you’ll learn from this podcast:</p><p>1:50 - Focus on the ART</p><p>3:22 - The art of the conversation</p><p>6:00 - The entry point in the business</p><p>11:45 - The goal to every question </p><p>19:06  - Listen to respond</p><p>Reach out to Me:</p><p>Social:</p><p>Facebook group - <a href="https://www.facebook.com/groups/488519702342284">https://www.facebook.com/groups/488519702342284</a></p><p>Youtube - <a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw">https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw</a></p>]]>
      </content:encoded>
      <pubDate>Tue, 08 Mar 2022 05:00:00 -0100</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/3bbfccfd/6872b877.mp3" length="26283365" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/fxGFSKxvfaEId2BpyNjf5WzslVVi1BKde09o-0G0z3Y/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg1MDMv/MTcwNzc2MTE1Ni1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>1642</itunes:duration>
      <itunes:summary>Are you in control of the conversation you are having with your clients? Are you always ready to hit the ground running when that phone rings? Do you know how to ask the best questions and how to respond to them?In this week’s episode, I continue to talk about the series of "Art and Science of Selling in Healthcare” - the Art of the First Phone Call Sell part 2. How is the call setup successful from the beginning? How important is the first call? Acknowledgment is part of science. It becomes the tool you use in the conversation to maintain control, but also to make sure the person on the other end knows it is about them. When people embrace this acknowledgment, they become in the moment in the conversation. LISTEN, DEBRIEF, REFLECT, and UNDERSTAND - It is the only way to be successful in it.What you’ll learn from this podcast:1:50 - Focus on the ART3:22 - The art of the conversation6:00 - The entry point in the business11:45 - The goal to every question 19:06  - Listen to respondReach out to Me:Social:Facebook group - https://www.facebook.com/groups/488519702342284Youtube - https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw</itunes:summary>
      <itunes:subtitle>Are you in control of the conversation you are having with your clients? Are you always ready to hit the ground running when that phone rings? Do you know how to ask the best questions and how to respond to them?In this week’s episode, I continue to talk </itunes:subtitle>
      <itunes:keywords>front desk, physical therapist, doubt, occupational therapist, cancel rates, expectations, back office, customer service, clinician, physician, fear, sales, occupational therapy, drop off rates, trust, physical therapy, doctors, intake, uncertainty, admin</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>The Art Of The First Phone Call Sell Part 1</title>
      <itunes:episode>38</itunes:episode>
      <podcast:episode>38</podcast:episode>
      <itunes:title>The Art Of The First Phone Call Sell Part 1</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">80692d0a-c924-417a-bce6-6199361d6874</guid>
      <link>https://share.transistor.fm/s/e0f86501</link>
      <description>
        <![CDATA[<p>During the first call with your client, how do you focus on helping them in what they need? How do you demonstrate your expertise in healthcare practice? </p><p>In this week’s episode, I continue to talk about the series "Art and Science of Selling in Healthcare." How does the first conversation become the roadmap of success? Determine who has more in control of the call? How to drive a person to a choice, and lead down to your path?  Acknowledge the pain and provide to solve the problem! The conversation is the key. Everybody has science in you that works with the art of conversation! </p><p> </p><p>What you’ll learn from this podcast:</p><p>3:08 - control the phone call </p><p>5:19 - Acknowledge is a place of control </p><p>7:23 - how to take control of the conversation </p><p>9:15 - anybody can help you, but not everybody can solve the problem! </p><p>12:19 - How to structure  a permission-based questions <br>16:56 - How to differentiate yourself from other providers </p><p> </p><p>Reach out to Me:</p><p>Social:</p><p>Facebook group - <a href="https://www.facebook.com/groups/488519702342284">https://www.facebook.com/groups/488519702342284</a></p><p>Youtube - <a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw">https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>During the first call with your client, how do you focus on helping them in what they need? How do you demonstrate your expertise in healthcare practice? </p><p>In this week’s episode, I continue to talk about the series "Art and Science of Selling in Healthcare." How does the first conversation become the roadmap of success? Determine who has more in control of the call? How to drive a person to a choice, and lead down to your path?  Acknowledge the pain and provide to solve the problem! The conversation is the key. Everybody has science in you that works with the art of conversation! </p><p> </p><p>What you’ll learn from this podcast:</p><p>3:08 - control the phone call </p><p>5:19 - Acknowledge is a place of control </p><p>7:23 - how to take control of the conversation </p><p>9:15 - anybody can help you, but not everybody can solve the problem! </p><p>12:19 - How to structure  a permission-based questions <br>16:56 - How to differentiate yourself from other providers </p><p> </p><p>Reach out to Me:</p><p>Social:</p><p>Facebook group - <a href="https://www.facebook.com/groups/488519702342284">https://www.facebook.com/groups/488519702342284</a></p><p>Youtube - <a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw">https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw</a></p>]]>
      </content:encoded>
      <pubDate>Tue, 01 Mar 2022 05:00:00 -0100</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/e0f86501/e1ea4a44.mp3" length="20320497" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/2d-jaLYaC5H_dr9m4Y57WLFBLMtxVoxGUCQtrUAWML0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg1MDIv/MTcwNzc2MTE1Ni1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>1270</itunes:duration>
      <itunes:summary>During the first call with your client, how do you focus on helping them in what they need? How do you demonstrate your expertise in healthcare practice? In this week’s episode, I continue to talk about the series "Art and Science of Selling in Healthcare." How does the first conversation become the roadmap of success? Determine who has more in control of the call? How to drive a person to a choice, and lead down to your path?  Acknowledge the pain and provide to solve the problem! The conversation is the key. Everybody has science in you that works with the art of conversation!  What you’ll learn from this podcast:3:08 - control the phone call 5:19 - Acknowledge is a place of control 7:23 - how to take control of the conversation 9:15 - anybody can help you, but not everybody can solve the problem! 12:19 - How to structure  a permission-based questions 16:56 - How to differentiate yourself from other providers  Reach out to Me:Social:Facebook group - https://www.facebook.com/groups/488519702342284Youtube - https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw</itunes:summary>
      <itunes:subtitle>During the first call with your client, how do you focus on helping them in what they need? How do you demonstrate your expertise in healthcare practice? In this week’s episode, I continue to talk about the series "Art and Science of Selling in Healthcare</itunes:subtitle>
      <itunes:keywords>front desk, physical therapist, doubt, occupational therapist, cancel rates, expectations, back office, customer service, clinician, physician, fear, sales, occupational therapy, drop off rates, trust, physical therapy, doctors, intake, uncertainty, admin</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>There is No Script Front Desk 5 Step Intake (Sales Process)</title>
      <itunes:episode>37</itunes:episode>
      <podcast:episode>37</podcast:episode>
      <itunes:title>There is No Script Front Desk 5 Step Intake (Sales Process)</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">52ac3a92-72c5-497e-bbb3-45ceab152c61</guid>
      <link>https://share.transistor.fm/s/8053d4f1</link>
      <description>
        <![CDATA[<p>What does "sincere" conversation mean when communicating with a client? What is the strategy behind every effective conversation?</p><p>In this week’s episode, I continue to talk about the series "Art and Science of Selling in Healthcare." How the most undervalued business process creates a bigger impact in the Ecosystem. What setting up the provider for success for the sales cycle?  How does the front desk become the greatest impact on the provider? How to change your front desk process to prevent canceled calls? You must acknowledge and understand the problem in order to be solved. You have to give your prospect the cost-benefits before they achieve their goals! The Science of Intake Process in Building the Art of conversation! </p><p>What you’ll learn from this podcast:</p><p>(1:51) - The beginning of the journey has the biggest impact on your business </p><p>(2:34) - How the Ecosystem creates an impact in your business</p><p>(5:30) - How to change your front desk and lower the percentage of your canceled calls </p><p>(6:49) - The ‘Map of the Gold-Mind’ - 5 step sales process for your front desk</p><p>(7:45) - Step One: Acknowledge the caller </p><p>(9:33) - Step Two: What is the problem that needs to be solved? </p><p>(12:59) - Step Three: Sell the Expert based on the problem and expectations that need to be solved</p><p>(15:19) - Step Four: How are you gonna pay for this? </p><p>(16:00) - Step Five: Recap </p><p>Reach out to Me:</p><p>Social:</p><p>Facebook group - <a href="https://www.facebook.com/groups/488519702342284">https://www.facebook.com/groups/488519702342284</a></p><p>Youtube - <a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw">https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>What does "sincere" conversation mean when communicating with a client? What is the strategy behind every effective conversation?</p><p>In this week’s episode, I continue to talk about the series "Art and Science of Selling in Healthcare." How the most undervalued business process creates a bigger impact in the Ecosystem. What setting up the provider for success for the sales cycle?  How does the front desk become the greatest impact on the provider? How to change your front desk process to prevent canceled calls? You must acknowledge and understand the problem in order to be solved. You have to give your prospect the cost-benefits before they achieve their goals! The Science of Intake Process in Building the Art of conversation! </p><p>What you’ll learn from this podcast:</p><p>(1:51) - The beginning of the journey has the biggest impact on your business </p><p>(2:34) - How the Ecosystem creates an impact in your business</p><p>(5:30) - How to change your front desk and lower the percentage of your canceled calls </p><p>(6:49) - The ‘Map of the Gold-Mind’ - 5 step sales process for your front desk</p><p>(7:45) - Step One: Acknowledge the caller </p><p>(9:33) - Step Two: What is the problem that needs to be solved? </p><p>(12:59) - Step Three: Sell the Expert based on the problem and expectations that need to be solved</p><p>(15:19) - Step Four: How are you gonna pay for this? </p><p>(16:00) - Step Five: Recap </p><p>Reach out to Me:</p><p>Social:</p><p>Facebook group - <a href="https://www.facebook.com/groups/488519702342284">https://www.facebook.com/groups/488519702342284</a></p><p>Youtube - <a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw">https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw</a></p>]]>
      </content:encoded>
      <pubDate>Tue, 22 Feb 2022 05:00:00 -0100</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/8053d4f1/469beaf9.mp3" length="18859472" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/a-b_b3VapqwUwyodQvVVMo4RHDB-9_0_xqfoCBkVqX8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg1MDEv/MTcwNzc2MTE0NC1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>1179</itunes:duration>
      <itunes:summary>What does "sincere" conversation mean when communicating with a client? What is the strategy behind every effective conversation?In this week’s episode, I continue to talk about the series "Art and Science of Selling in Healthcare." How the most undervalued business process creates a bigger impact in the Ecosystem. What setting up the provider for success for the sales cycle?  How does the front desk become the greatest impact on the provider? How to change your front desk process to prevent canceled calls? You must acknowledge and understand the problem in order to be solved. You have to give your prospect the cost-benefits before they achieve their goals! The Science of Intake Process in Building the Art of conversation! What you’ll learn from this podcast:(1:51) - The beginning of the journey has the biggest impact on your business (2:34) - How the Ecosystem creates an impact in your business(5:30) - How to change your front desk and lower the percentage of your canceled calls (6:49) - The ‘Map of the Gold-Mind’ - 5 step sales process for your front desk(7:45) - Step One: Acknowledge the caller (9:33) - Step Two: What is the problem that needs to be solved? (12:59) - Step Three: Sell the Expert based on the problem and expectations that need to be solved(15:19) - Step Four: How are you gonna pay for this? (16:00) - Step Five: Recap Reach out to Me:Social:Facebook group - https://www.facebook.com/groups/488519702342284Youtube - https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw</itunes:summary>
      <itunes:subtitle>What does "sincere" conversation mean when communicating with a client? What is the strategy behind every effective conversation?In this week’s episode, I continue to talk about the series "Art and Science of Selling in Healthcare." How the most undervalu</itunes:subtitle>
      <itunes:keywords>front desk, physical therapist, doubt, occupational therapist, cancel rates, expectations, back office, customer service, clinician, physician, fear, sales, occupational therapy, drop off rates, trust, physical therapy, doctors, intake, uncertainty, admin</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>Art &amp; Science Of Selling in Healthcare Series: The Three Sales Cycles In Your Practice</title>
      <itunes:episode>36</itunes:episode>
      <podcast:episode>36</podcast:episode>
      <itunes:title>Art &amp; Science Of Selling in Healthcare Series: The Three Sales Cycles In Your Practice</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">afc3d3c3-26cf-4234-a81c-c738c7de4b13</guid>
      <link>https://share.transistor.fm/s/26917754</link>
      <description>
        <![CDATA[<p>So how do you achieve your goal? How should you put it together to succeed in your own healthcare practice? Are you curious about how you should get this to happen?</p><p>In this week’s episode, I continue to talk about the series "Art and Science of Selling in Healthcare." How can you properly understand the process and whole patient journey in your business? When does the sale start in your business? What are your goals and leverage in every phase of the sale cycle? When someone raises their hand and says they need your help, that starts the sale within your business. The course of care, plan, and how you manage each and every step in every visit is the way to get the completion of your patient's ARRIVE, PAY, STAY, and COMPLETE plan of care. People should arrive at your business to get exactly what they thought they would. </p><p> </p><p>What you’ll learn from this podcast:</p><p>2:49 - The sale cycle don’t stop </p><p>3:43 - “The how” of what we have to do</p><p>5:10 - Sale cycle 1: Pre-Arrival Phase</p><p>7:29 - Sale Cycle 2: First visit with the provider</p><p>9:56 - Sale cycle 3: completion of that plan</p><p>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284">Facebook group</a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw">Youtube</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>So how do you achieve your goal? How should you put it together to succeed in your own healthcare practice? Are you curious about how you should get this to happen?</p><p>In this week’s episode, I continue to talk about the series "Art and Science of Selling in Healthcare." How can you properly understand the process and whole patient journey in your business? When does the sale start in your business? What are your goals and leverage in every phase of the sale cycle? When someone raises their hand and says they need your help, that starts the sale within your business. The course of care, plan, and how you manage each and every step in every visit is the way to get the completion of your patient's ARRIVE, PAY, STAY, and COMPLETE plan of care. People should arrive at your business to get exactly what they thought they would. </p><p> </p><p>What you’ll learn from this podcast:</p><p>2:49 - The sale cycle don’t stop </p><p>3:43 - “The how” of what we have to do</p><p>5:10 - Sale cycle 1: Pre-Arrival Phase</p><p>7:29 - Sale Cycle 2: First visit with the provider</p><p>9:56 - Sale cycle 3: completion of that plan</p><p>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284">Facebook group</a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw">Youtube</a></p>]]>
      </content:encoded>
      <pubDate>Tue, 15 Feb 2022 08:00:00 -0100</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/26917754/6976839e.mp3" length="13152662" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/iW4ABgW3aSU-iqOIfdZRYwrgkD8GGD17qh35Lh4t040/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg1MDAv/MTcwNzc2MTE0NS1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>822</itunes:duration>
      <itunes:summary>So how do you achieve your goal? How should you put it together to succeed in your own healthcare practice? Are you curious about how you should get this to happen?In this week’s episode, I continue to talk about the series "Art and Science of Selling in Healthcare." How can you properly understand the process and whole patient journey in your business? When does the sale start in your business? What are your goals and leverage in every phase of the sale cycle? When someone raises their hand and says they need your help, that starts the sale within your business. The course of care, plan, and how you manage each and every step in every visit is the way to get the completion of your patient's ARRIVE, PAY, STAY, and COMPLETE plan of care. People should arrive at your business to get exactly what they thought they would.  What you’ll learn from this podcast:2:49 - The sale cycle don’t stop 3:43 - “The how” of what we have to do5:10 - Sale cycle 1: Pre-Arrival Phase7:29 - Sale Cycle 2: First visit with the provider9:56 - Sale cycle 3: completion of that planReach out to Me:Social:Facebook groupYoutube</itunes:summary>
      <itunes:subtitle>So how do you achieve your goal? How should you put it together to succeed in your own healthcare practice? Are you curious about how you should get this to happen?In this week’s episode, I continue to talk about the series "Art and Science of Selling in </itunes:subtitle>
      <itunes:keywords>front desk, physical therapist, doubt, occupational therapist, cancel rates, expectations, back office, customer service, clinician, physician, fear, sales, occupational therapy, drop off rates, trust, physical therapy, doctors, intake, uncertainty, admin</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>Art &amp; Science Of Selling in Healthcare Series: Art and Science Defined</title>
      <itunes:episode>35</itunes:episode>
      <podcast:episode>35</podcast:episode>
      <itunes:title>Art &amp; Science Of Selling in Healthcare Series: Art and Science Defined</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">bec6846a-db39-47a0-8f4f-9e646e72747f</guid>
      <link>https://share.transistor.fm/s/284bfcff</link>
      <description>
        <![CDATA[<p>What do the greatest sellers do to be successful? Are you curious to know what the components of selling are that you need to consider in order to succeed in your business?</p><p>In this week’s episode, I continue to talk about the series “Art and Science of Selling in Healthcare”. What are the great sales techniques and the things you need to carry over from the history of selling that will make you one of the great salespeople today? Understanding the importance of selling in healthcare must have science as the foundation. "The Science" is the script, process, and structure of the business. You must know the next steps and what the goals and objectives are. You must combine art and science together because all great salespeople who achieve their goals and objectives do both very well in understanding the process.</p><p> </p><p>What you’ll learn from this podcast:</p><p>2:20 - What great salespeople do</p><p>3:44 - Selling is the original outline for building trust</p><p>4:59 - Two major components of selling</p><p>6:39 - The art of selling</p><p>7:21 - The selling process and selling steps </p><p>9:38 - The importance of understanding the process of what we need to achieve</p><p>11:24 - The combination of art and science</p><p>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284">Facebook group</a> </p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw">Youtube</a> </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>What do the greatest sellers do to be successful? Are you curious to know what the components of selling are that you need to consider in order to succeed in your business?</p><p>In this week’s episode, I continue to talk about the series “Art and Science of Selling in Healthcare”. What are the great sales techniques and the things you need to carry over from the history of selling that will make you one of the great salespeople today? Understanding the importance of selling in healthcare must have science as the foundation. "The Science" is the script, process, and structure of the business. You must know the next steps and what the goals and objectives are. You must combine art and science together because all great salespeople who achieve their goals and objectives do both very well in understanding the process.</p><p> </p><p>What you’ll learn from this podcast:</p><p>2:20 - What great salespeople do</p><p>3:44 - Selling is the original outline for building trust</p><p>4:59 - Two major components of selling</p><p>6:39 - The art of selling</p><p>7:21 - The selling process and selling steps </p><p>9:38 - The importance of understanding the process of what we need to achieve</p><p>11:24 - The combination of art and science</p><p>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284">Facebook group</a> </p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw">Youtube</a> </p>]]>
      </content:encoded>
      <pubDate>Tue, 08 Feb 2022 08:00:00 -0100</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/284bfcff/c6caf4b6.mp3" length="13887768" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/6E14oYjxBeHJeLTIkrwSD7v85lM5GP8uAgPPupcG6sY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg0OTkv/MTcwNzc2MTE0NC1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>868</itunes:duration>
      <itunes:summary>What do the greatest sellers do to be successful? Are you curious to know what the components of selling are that you need to consider in order to succeed in your business?In this week’s episode, I continue to talk about the series “Art and Science of Selling in Healthcare”. What are the great sales techniques and the things you need to carry over from the history of selling that will make you one of the great salespeople today? Understanding the importance of selling in healthcare must have science as the foundation. "The Science" is the script, process, and structure of the business. You must know the next steps and what the goals and objectives are. You must combine art and science together because all great salespeople who achieve their goals and objectives do both very well in understanding the process. What you’ll learn from this podcast:2:20 - What great salespeople do3:44 - Selling is the original outline for building trust4:59 - Two major components of selling6:39 - The art of selling7:21 - The selling process and selling steps 9:38 - The importance of understanding the process of what we need to achieve11:24 - The combination of art and scienceReach out to Me:Social:Facebook group Youtube </itunes:summary>
      <itunes:subtitle>What do the greatest sellers do to be successful? Are you curious to know what the components of selling are that you need to consider in order to succeed in your business?In this week’s episode, I continue to talk about the series “Art and Science of Sel</itunes:subtitle>
      <itunes:keywords>front desk, physical therapist, doubt, occupational therapist, cancel rates, expectations, back office, customer service, clinician, physician, fear, sales, occupational therapy, drop off rates, trust, physical therapy, doctors, intake, uncertainty, admin</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>Art &amp; Science Of Selling in Healthcare Series: Overview</title>
      <itunes:episode>34</itunes:episode>
      <podcast:episode>34</podcast:episode>
      <itunes:title>Art &amp; Science Of Selling in Healthcare Series: Overview</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">974dfaf5-76f9-41c2-8d20-19d465d91871</guid>
      <link>https://share.transistor.fm/s/c73c4b86</link>
      <description>
        <![CDATA[<p>What are the skills to have in order to achieve greater patient success and success in your business? Are you curious about how you can create better and bigger patient success within your practice?</p><p>In this week’s episode, I talked about the arts and science of selling in healthcare. What are best selling skills and attributes in order to create greater success? There are times when marketing and sales are overlapping because you may have someone move into their journey within your business. Start putting that all together to create the patient experience that you wanted to create. The art and skills in the science of selling must have to be present during all the phases to have patient success. </p><p> </p><p>What you’ll learn from this podcast:</p><p>1:00 - The value in selling and putting together YOUR sales process</p><p>1:42 -  Flow of a business marketing sales retention referrals</p><p>2:11 - The patient’s life cycle </p><p>3:36 - The matrix you need to change and the things you need to do</p><p>4:02 - Where does the sales cycle start </p><p>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284">Facebook group</a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw">Youtube</a></p><p> </p><p> </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>What are the skills to have in order to achieve greater patient success and success in your business? Are you curious about how you can create better and bigger patient success within your practice?</p><p>In this week’s episode, I talked about the arts and science of selling in healthcare. What are best selling skills and attributes in order to create greater success? There are times when marketing and sales are overlapping because you may have someone move into their journey within your business. Start putting that all together to create the patient experience that you wanted to create. The art and skills in the science of selling must have to be present during all the phases to have patient success. </p><p> </p><p>What you’ll learn from this podcast:</p><p>1:00 - The value in selling and putting together YOUR sales process</p><p>1:42 -  Flow of a business marketing sales retention referrals</p><p>2:11 - The patient’s life cycle </p><p>3:36 - The matrix you need to change and the things you need to do</p><p>4:02 - Where does the sales cycle start </p><p>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284">Facebook group</a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw">Youtube</a></p><p> </p><p> </p>]]>
      </content:encoded>
      <pubDate>Tue, 01 Feb 2022 07:00:00 -0100</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/c73c4b86/ee774e69.mp3" length="5925298" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/3jMQwk6eKhyEbKfRyUaKPNDQQjuRsBla3O-1uuCCBpk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg0OTgv/MTcwNzc2MTEzOS1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>370</itunes:duration>
      <itunes:summary>What are the skills to have in order to achieve greater patient success and success in your business? Are you curious about how you can create better and bigger patient success within your practice?In this week’s episode, I talked about the arts and science of selling in healthcare. What are best selling skills and attributes in order to create greater success? There are times when marketing and sales are overlapping because you may have someone move into their journey within your business. Start putting that all together to create the patient experience that you wanted to create. The art and skills in the science of selling must have to be present during all the phases to have patient success.  What you’ll learn from this podcast:1:00 - The value in selling and putting together YOUR sales process1:42 -  Flow of a business marketing sales retention referrals2:11 - The patient’s life cycle 3:36 - The matrix you need to change and the things you need to do4:02 - Where does the sales cycle start Reach out to Me:Social:Facebook groupYoutube  </itunes:summary>
      <itunes:subtitle>What are the skills to have in order to achieve greater patient success and success in your business? Are you curious about how you can create better and bigger patient success within your practice?In this week’s episode, I talked about the arts and scien</itunes:subtitle>
      <itunes:keywords>front desk, physical therapist, doubt, occupational therapist, cancel rates, expectations, back office, customer service, clinician, physician, fear, sales, occupational therapy, drop off rates, trust, physical therapy, doctors, intake, uncertainty, admin</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>Doing it! AND Helping Others Get It Done! with Dr. Monique J. Caruth, PT, DPT ( Caruth Staffing Agency) Part 2</title>
      <itunes:episode>33</itunes:episode>
      <podcast:episode>33</podcast:episode>
      <itunes:title>Doing it! AND Helping Others Get It Done! with Dr. Monique J. Caruth, PT, DPT ( Caruth Staffing Agency) Part 2</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d5ff0cf6-c7bb-4cf3-9dd8-b8e12685ef3e</guid>
      <link>https://share.transistor.fm/s/693c529f</link>
      <description>
        <![CDATA[<p>In this week's episode of a two-part episode, in part 1 Jerry is joined by Dr. Monique J. Caruth, PT, DPT. Monique is the owner and founder of Caruth Staffing Agency P.C. She started this agency as a sole entrepreneur contracting only physical therapy services in the home of patients for various agencies in Maryland. Owing to her reliable, professional, empathetic, flexible nature and her proven leadership, ability to communicate effectively and efficiently, her poise with networking and collaborating to succeed as a team, and mentor younger clinicians. They are a minority-owned business that recruits the best to better serve you.</p><p>In today's episode, they will cover how the team works in home health? What are the social work and services involved in home health? What are the expectations and experience for the home health business? The solutions that home health brings to the clients. The collaboration with other black women who want to start home health services. A lot of people ask for the “how”, but you have to know “why” you are doing this.</p><p>Additional Resources:<br> </p><p>Reach out to Dr. Monique J. Caruth: <br>Social: <br>Instagram: <a href="https://www.instagram.com/fyzio4u/">https://www.instagram.com/fyzio4u/</a></p><p>Facebook: <a href="https://www.facebook.com/fyzio4u">https://www.facebook.com/fyzio4u</a></p><p>Website: <a href="https://www.fyzio4u.org/">https://www.fyzio4u.org/</a><br><br>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284"><strong>Facebook group</strong></a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw"><strong>Youtube</strong></a></p>]]>
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      <content:encoded>
        <![CDATA[<p>In this week's episode of a two-part episode, in part 1 Jerry is joined by Dr. Monique J. Caruth, PT, DPT. Monique is the owner and founder of Caruth Staffing Agency P.C. She started this agency as a sole entrepreneur contracting only physical therapy services in the home of patients for various agencies in Maryland. Owing to her reliable, professional, empathetic, flexible nature and her proven leadership, ability to communicate effectively and efficiently, her poise with networking and collaborating to succeed as a team, and mentor younger clinicians. They are a minority-owned business that recruits the best to better serve you.</p><p>In today's episode, they will cover how the team works in home health? What are the social work and services involved in home health? What are the expectations and experience for the home health business? The solutions that home health brings to the clients. The collaboration with other black women who want to start home health services. A lot of people ask for the “how”, but you have to know “why” you are doing this.</p><p>Additional Resources:<br> </p><p>Reach out to Dr. Monique J. Caruth: <br>Social: <br>Instagram: <a href="https://www.instagram.com/fyzio4u/">https://www.instagram.com/fyzio4u/</a></p><p>Facebook: <a href="https://www.facebook.com/fyzio4u">https://www.facebook.com/fyzio4u</a></p><p>Website: <a href="https://www.fyzio4u.org/">https://www.fyzio4u.org/</a><br><br>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284"><strong>Facebook group</strong></a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw"><strong>Youtube</strong></a></p>]]>
      </content:encoded>
      <pubDate>Tue, 12 Oct 2021 08:00:00 +0000</pubDate>
      <author>Dr. Monique J. Caruth, Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/693c529f/b1ed0c91.mp3" length="22498072" type="audio/mpeg"/>
      <itunes:author>Dr. Monique J. Caruth, Jerry Durham</itunes:author>
      <itunes:duration>1406</itunes:duration>
      <itunes:summary>In this week's episode of a two-part episode, in part 1 Jerry is joined by Dr. Monique J. Caruth, PT, DPT. Monique is the owner and founder of Caruth Staffing Agency P.C. She started this agency as a sole entrepreneur contracting only physical therapy services in the home of patients for various agencies in Maryland. Owing to her reliable, professional, empathetic, flexible nature and her proven leadership, ability to communicate effectively and efficiently, her poise with networking and collaborating to succeed as a team, and mentor younger clinicians. They are a minority-owned business that recruits the best to better serve you.In today's episode, they will cover how the team works in home health? What are the social work and services involved in home health? What are the expectations and experience for the home health business? The solutions that home health brings to the clients. The collaboration with other black women who want to start home health services. A lot of people ask for the “how”, but you have to know “why” you are doing this.Additional Resources: Reach out to Dr. Monique J. Caruth: Social: Instagram: https://www.instagram.com/fyzio4u/Facebook: https://www.facebook.com/fyzio4uWebsite: https://www.fyzio4u.org/Reach out to Me:Social:Facebook groupYoutube</itunes:summary>
      <itunes:subtitle>In this week's episode of a two-part episode, in part 1 Jerry is joined by Dr. Monique J. Caruth, PT, DPT. Monique is the owner and founder of Caruth Staffing Agency P.C. She started this agency as a sole entrepreneur contracting only physical therapy ser</itunes:subtitle>
      <itunes:keywords>front desk, minority-owned, physical therapist, doubt, occupational therapist, cancel rates, staffing agency, expectations, back office, customer service, clinician, physician, fear, sales, networking and collaborating, occupational therapy, drop off rate</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>Doing it! AND Helping Others Get It Done! with  Dr. Monique J. Caruth, PT, DPT ( Caruth Staffing Agency) Part 1</title>
      <itunes:episode>32</itunes:episode>
      <podcast:episode>32</podcast:episode>
      <itunes:title>Doing it! AND Helping Others Get It Done! with  Dr. Monique J. Caruth, PT, DPT ( Caruth Staffing Agency) Part 1</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <description>
        <![CDATA[<p>In this week's episode of a two-part episode, in part 1 Jerry is joined by Dr. Monique J. Caruth, PT, DPT. Monique is the owner and founder of Caruth Staffing Agency P.C. She started this agency as a sole entrepreneur contracting only physical therapy services in the home of patients for various agencies in Maryland. Owing to her reliable, professional, empathetic, flexible nature and her proven leadership, ability to communicate effectively and efficiently, her poise with networking and collaborating to succeed as a team, and mentor younger clinicians. They are a minority-owned business that recruits the best to better serve you.<br><br>In today's episode, they will cover  How she proved people wrong that count her out. Meeting and networking over social media. What is traditional home health? What is the subset of home health? When did she know she needed to hire and who did she hire? Finding her team that has diversified backgrounds and skills were key to her growth!<br><br>Additional Resources:<br> </p><p>Reach out to Dr. Monique J. Caruth: <br>Social: <br>Instagram: <a href="https://www.instagram.com/fyzio4u/">https://www.instagram.com/fyzio4u/</a></p><p>Facebook: <a href="https://www.facebook.com/fyzio4u">https://www.facebook.com/fyzio4u</a></p><p>Website: <a href="https://www.fyzio4u.org/">https://www.fyzio4u.org/</a><br><br>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284"><strong>Facebook group</strong></a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw"><strong>Youtube</strong></a></p>]]>
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      <content:encoded>
        <![CDATA[<p>In this week's episode of a two-part episode, in part 1 Jerry is joined by Dr. Monique J. Caruth, PT, DPT. Monique is the owner and founder of Caruth Staffing Agency P.C. She started this agency as a sole entrepreneur contracting only physical therapy services in the home of patients for various agencies in Maryland. Owing to her reliable, professional, empathetic, flexible nature and her proven leadership, ability to communicate effectively and efficiently, her poise with networking and collaborating to succeed as a team, and mentor younger clinicians. They are a minority-owned business that recruits the best to better serve you.<br><br>In today's episode, they will cover  How she proved people wrong that count her out. Meeting and networking over social media. What is traditional home health? What is the subset of home health? When did she know she needed to hire and who did she hire? Finding her team that has diversified backgrounds and skills were key to her growth!<br><br>Additional Resources:<br> </p><p>Reach out to Dr. Monique J. Caruth: <br>Social: <br>Instagram: <a href="https://www.instagram.com/fyzio4u/">https://www.instagram.com/fyzio4u/</a></p><p>Facebook: <a href="https://www.facebook.com/fyzio4u">https://www.facebook.com/fyzio4u</a></p><p>Website: <a href="https://www.fyzio4u.org/">https://www.fyzio4u.org/</a><br><br>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284"><strong>Facebook group</strong></a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw"><strong>Youtube</strong></a></p>]]>
      </content:encoded>
      <pubDate>Tue, 05 Oct 2021 08:00:00 +0000</pubDate>
      <author>Dr. Monique J. Caruth, Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/ea7ac5c1/11ecbcde.mp3" length="23587693" type="audio/mpeg"/>
      <itunes:author>Dr. Monique J. Caruth, Jerry Durham</itunes:author>
      <itunes:duration>1474</itunes:duration>
      <itunes:summary>In this week's episode of a two-part episode, in part 1 Jerry is joined by Dr. Monique J. Caruth, PT, DPT. Monique is the owner and founder of Caruth Staffing Agency P.C. She started this agency as a sole entrepreneur contracting only physical therapy services in the home of patients for various agencies in Maryland. Owing to her reliable, professional, empathetic, flexible nature and her proven leadership, ability to communicate effectively and efficiently, her poise with networking and collaborating to succeed as a team, and mentor younger clinicians. They are a minority-owned business that recruits the best to better serve you.In today's episode, they will cover  How she proved people wrong that count her out. Meeting and networking over social media. What is traditional home health? What is the subset of home health? When did she know she needed to hire and who did she hire? Finding her team that has diversified backgrounds and skills were key to her growth!Additional Resources: Reach out to Dr. Monique J. Caruth: Social: Instagram: https://www.instagram.com/fyzio4u/Facebook: https://www.facebook.com/fyzio4uWebsite: https://www.fyzio4u.org/Reach out to Me:Social:Facebook groupYoutube</itunes:summary>
      <itunes:subtitle>In this week's episode of a two-part episode, in part 1 Jerry is joined by Dr. Monique J. Caruth, PT, DPT. Monique is the owner and founder of Caruth Staffing Agency P.C. She started this agency as a sole entrepreneur contracting only physical therapy ser</itunes:subtitle>
      <itunes:keywords>front desk, physical therapist, doubt, occupational therapist, cancel rates, minority-owned business, staffing agency, expectations, back office, customer service, clinician, physician, fear, sales, networking and collaborating, occupational therapy, drop</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>Doing it! AND Helping Others Get It Done! with Dr J. Martin, DPT Dr. Danelle Dickson, DPT ( black female foundation ) Part 2</title>
      <itunes:episode>31</itunes:episode>
      <podcast:episode>31</podcast:episode>
      <itunes:title>Doing it! AND Helping Others Get It Done! with Dr J. Martin, DPT Dr. Danelle Dickson, DPT ( black female foundation ) Part 2</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/b0908870</link>
      <description>
        <![CDATA[<p>In this week's episode of a two-part episode, in part 2 Jerry is joined by Dr. Juan Michelle Martin is a licensed physical therapist of 13 years, with an extensive background in patient care and as a competitive athlete. She is the creator of the <a href="https://www.embodiaacademy.com/courses/462-navigating-telerehabilitation-dr-juan-michelle-martin?utm_campaign=Course%20ID%20462%20-%20Juan%20Michelle%20Martin&amp;utm_source=Webinar%20ID%20119%20-%20Juan%20Michelle%20Martin">Zero to Telehealth</a> Program and coaches clinicians and practices in utilizing this distinct mode of healthcare. Her experiences as a star volleyball athlete, wife, and mom of 2, bring out her uniqueness in the form of nurture, drive, and connection. Dr. J connects, makes you feel comfortable, and will give you the tools for success.</p><p>She formed JMM Health Solutions with a focus on pelvic floor dysfunction in adults and children and provides services not only in her Duluth location but also in-home and virtual/ online sessions. Dr. Martin is also a speaker, mentor, and consultant but when not working, enjoys being with her family, travel, and coaching volleyball.<br><br>In today's episode, they will cover  How a surgeon's diagnosis changed my mind about becoming a surgeon, Moving around the US looking for the right mentorship. Building CEU's into our program. Running our program during COVID. Helping you develop your business as a minority woman. People want to serve in a meaningful and impactful way.<br><br>Additional Resources:<br> </p><p>Reach out to Dr. J: <br>Social: <br>Instagram: <a href="https://www.instagram.com/thepelvicperspective/?fbclid=IwAR2z2wKBDBjLhXrxI7wGiuuTUFR5ZfMQ3V0LpncQPujyM-uUOS7fnS9TLsw">https://www.instagram.com/thepelvicperspective</a></p><p>Facebook: <a href="https://www.facebook.com/juanmichelle.martin/?show_switched_toast=0&amp;show_switched_tooltip=0&amp;show_podcast_settings=0">https://www.facebook.com/juanmichelle.martin</a></p><p>Website: <a href="https://www.theblackfemalefoundation.com/?fbclid=IwAR0Q2RokDfJuf1Ph45NZdYZcnvJcRyiJRkRLWu-6w1XE6vJ0vbPTeE6KAy4">https://www.theblackfemalefoundation.com</a></p><p>  <a href="https://www.zerototelehealth.com/?fbclid=IwAR3zEsBULjgnyVQ320ztyLDLYHWDy7-_DV59v_PK7Se8_d8DmWs_nJlhzw0">https://www.zerototelehealth.com</a></p><p><a href="https://www.jmmhealthsolutions.com/?fbclid=IwAR2qs2YQhIytt31G2JCP5OU5BZHouZ4s7dXk3uWbhoOLXCXHBoLNKGTYo_w">https://www.jmmhealthsolutions.com</a><br><br>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284"><strong>Facebook group</strong></a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw"><strong>Youtube</strong></a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this week's episode of a two-part episode, in part 2 Jerry is joined by Dr. Juan Michelle Martin is a licensed physical therapist of 13 years, with an extensive background in patient care and as a competitive athlete. She is the creator of the <a href="https://www.embodiaacademy.com/courses/462-navigating-telerehabilitation-dr-juan-michelle-martin?utm_campaign=Course%20ID%20462%20-%20Juan%20Michelle%20Martin&amp;utm_source=Webinar%20ID%20119%20-%20Juan%20Michelle%20Martin">Zero to Telehealth</a> Program and coaches clinicians and practices in utilizing this distinct mode of healthcare. Her experiences as a star volleyball athlete, wife, and mom of 2, bring out her uniqueness in the form of nurture, drive, and connection. Dr. J connects, makes you feel comfortable, and will give you the tools for success.</p><p>She formed JMM Health Solutions with a focus on pelvic floor dysfunction in adults and children and provides services not only in her Duluth location but also in-home and virtual/ online sessions. Dr. Martin is also a speaker, mentor, and consultant but when not working, enjoys being with her family, travel, and coaching volleyball.<br><br>In today's episode, they will cover  How a surgeon's diagnosis changed my mind about becoming a surgeon, Moving around the US looking for the right mentorship. Building CEU's into our program. Running our program during COVID. Helping you develop your business as a minority woman. People want to serve in a meaningful and impactful way.<br><br>Additional Resources:<br> </p><p>Reach out to Dr. J: <br>Social: <br>Instagram: <a href="https://www.instagram.com/thepelvicperspective/?fbclid=IwAR2z2wKBDBjLhXrxI7wGiuuTUFR5ZfMQ3V0LpncQPujyM-uUOS7fnS9TLsw">https://www.instagram.com/thepelvicperspective</a></p><p>Facebook: <a href="https://www.facebook.com/juanmichelle.martin/?show_switched_toast=0&amp;show_switched_tooltip=0&amp;show_podcast_settings=0">https://www.facebook.com/juanmichelle.martin</a></p><p>Website: <a href="https://www.theblackfemalefoundation.com/?fbclid=IwAR0Q2RokDfJuf1Ph45NZdYZcnvJcRyiJRkRLWu-6w1XE6vJ0vbPTeE6KAy4">https://www.theblackfemalefoundation.com</a></p><p>  <a href="https://www.zerototelehealth.com/?fbclid=IwAR3zEsBULjgnyVQ320ztyLDLYHWDy7-_DV59v_PK7Se8_d8DmWs_nJlhzw0">https://www.zerototelehealth.com</a></p><p><a href="https://www.jmmhealthsolutions.com/?fbclid=IwAR2qs2YQhIytt31G2JCP5OU5BZHouZ4s7dXk3uWbhoOLXCXHBoLNKGTYo_w">https://www.jmmhealthsolutions.com</a><br><br>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284"><strong>Facebook group</strong></a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw"><strong>Youtube</strong></a></p>]]>
      </content:encoded>
      <pubDate>Tue, 28 Sep 2021 08:00:00 +0000</pubDate>
      <author>Jerry Durham, Dr J. Martin</author>
      <enclosure url="https://media.transistor.fm/b0908870/a1f110c6.mp3" length="51661708" type="audio/mpeg"/>
      <itunes:author>Jerry Durham, Dr J. Martin</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/Feoqqi_KZaw5E_Bfigrlf2VuokJyWus2HhnIEbbC2ik/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg0OTUv/MTcwNzc2MTEzNS1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>3228</itunes:duration>
      <itunes:summary>In this week's episode of a two-part episode, in part 2 Jerry is joined by Dr. Juan Michelle Martin is a licensed physical therapist of 13 years, with an extensive background in patient care and as a competitive athlete. She is the creator of the Zero to Telehealth Program and coaches clinicians and practices in utilizing this distinct mode of healthcare. Her experiences as a star volleyball athlete, wife, and mom of 2, bring out her uniqueness in the form of nurture, drive, and connection. Dr. J connects, makes you feel comfortable, and will give you the tools for success.She formed JMM Health Solutions with a focus on pelvic floor dysfunction in adults and children and provides services not only in her Duluth location but also in-home and virtual/ online sessions. Dr. Martin is also a speaker, mentor, and consultant but when not working, enjoys being with her family, travel, and coaching volleyball.In today's episode, they will cover  How a surgeon's diagnosis changed my mind about becoming a surgeon, Moving around the US looking for the right mentorship. Building CEU's into our program. Running our program during COVID. Helping you develop your business as a minority woman. People want to serve in a meaningful and impactful way.Additional Resources: Reach out to Dr. J: Social: Instagram: https://www.instagram.com/thepelvicperspectiveFacebook: https://www.facebook.com/juanmichelle.martinWebsite: https://www.theblackfemalefoundation.com  https://www.zerototelehealth.comhttps://www.jmmhealthsolutions.comReach out to Me:Social:Facebook groupYoutube</itunes:summary>
      <itunes:subtitle>In this week's episode of a two-part episode, in part 2 Jerry is joined by Dr. Juan Michelle Martin is a licensed physical therapist of 13 years, with an extensive background in patient care and as a competitive athlete. She is the creator of the Zero to </itunes:subtitle>
      <itunes:keywords>front desk, physical therapist, doubt, occupational therapist, cancel rates, expectations, creating impact, back office, customer service, clinician, ceu, physician, fear, sales, occupational therapy, looking for mentorship, drop off rates, trust, physica</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
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    <item>
      <title>Doing it! AND Helping Others Get It Done! with Dr J. Martin, DPT   Dr. Danelle Dickson, DPT   ( black female foundation ) Part 1</title>
      <itunes:episode>30</itunes:episode>
      <podcast:episode>30</podcast:episode>
      <itunes:title>Doing it! AND Helping Others Get It Done! with Dr J. Martin, DPT   Dr. Danelle Dickson, DPT   ( black female foundation ) Part 1</itunes:title>
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        <![CDATA[<p>In this week's episode of a two-part episode, in part 1 Jerry is joined by Dr. Danelle Dickson, PT, DPT, OCS, is a 16 year licensed physical therapist, Performing Arts specialist, Orthopedic clinical specialist, and owner at <a href="https://www.3ptdc.com/">Performance Plus Physical Therapy</a>.  She is also the host of the <a href="https://directory.libsyn.com/shows/view/id/thedareproject#:~:text=Dancing%20Around%20Elephants%20%2C%20the%20DARE,in%20the%20room%20%2D%20Dance%20Injuries.">Dancing around Elephants Podcast</a>, co-founder of a business mentorship for minority women: <a href="https://www.theblackfemalefoundation.com/">The Black Female Foundation</a>, and co-founder of the <a href="https://www.danceready.org/">Dance Ready Project</a>, an online hub for tools and resources for dancers.<br><br>In today's episode, they will cover how she has combined medicine and the dance world. How she found her inspiration to become a Physical Therapist from a dance injury. Taking a risk as a new grad on a Visa and saying no more to burning out. Finding a clinic that fits her and her values.  <br><br>Additional Resources:<br> </p><p>Reach out to Danelle: <br>Social: <br>Instagram: <a href="https://www.instagram.com/3ptdc/">https://www.instagram.com/3ptdc/</a></p><p>Facebook: <a href="https://www.facebook.com/PerformancePlusPhysicalTherapy/">https://www.facebook.com/PerformancePlusPhysicalTherapy/</a></p><p>Youtube: <a href="https://www.youtube.com/channel/UCBgmVMlWMH_iW9IbeluYbQQ">https://www.youtube.com/channel/UCBgmVMlWMH_iW9IbeluYbQQ</a></p><p>Website: <a href="https://www.3ptdc.com/">https://www.3ptdc.com/</a><br><br>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284"><strong>Facebook group</strong></a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw"><strong>Youtube</strong></a></p>]]>
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      <content:encoded>
        <![CDATA[<p>In this week's episode of a two-part episode, in part 1 Jerry is joined by Dr. Danelle Dickson, PT, DPT, OCS, is a 16 year licensed physical therapist, Performing Arts specialist, Orthopedic clinical specialist, and owner at <a href="https://www.3ptdc.com/">Performance Plus Physical Therapy</a>.  She is also the host of the <a href="https://directory.libsyn.com/shows/view/id/thedareproject#:~:text=Dancing%20Around%20Elephants%20%2C%20the%20DARE,in%20the%20room%20%2D%20Dance%20Injuries.">Dancing around Elephants Podcast</a>, co-founder of a business mentorship for minority women: <a href="https://www.theblackfemalefoundation.com/">The Black Female Foundation</a>, and co-founder of the <a href="https://www.danceready.org/">Dance Ready Project</a>, an online hub for tools and resources for dancers.<br><br>In today's episode, they will cover how she has combined medicine and the dance world. How she found her inspiration to become a Physical Therapist from a dance injury. Taking a risk as a new grad on a Visa and saying no more to burning out. Finding a clinic that fits her and her values.  <br><br>Additional Resources:<br> </p><p>Reach out to Danelle: <br>Social: <br>Instagram: <a href="https://www.instagram.com/3ptdc/">https://www.instagram.com/3ptdc/</a></p><p>Facebook: <a href="https://www.facebook.com/PerformancePlusPhysicalTherapy/">https://www.facebook.com/PerformancePlusPhysicalTherapy/</a></p><p>Youtube: <a href="https://www.youtube.com/channel/UCBgmVMlWMH_iW9IbeluYbQQ">https://www.youtube.com/channel/UCBgmVMlWMH_iW9IbeluYbQQ</a></p><p>Website: <a href="https://www.3ptdc.com/">https://www.3ptdc.com/</a><br><br>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284"><strong>Facebook group</strong></a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw"><strong>Youtube</strong></a></p>]]>
      </content:encoded>
      <pubDate>Tue, 21 Sep 2021 08:00:00 +0000</pubDate>
      <author>Jerry Durham, Danelle Dickson</author>
      <enclosure url="https://media.transistor.fm/0d1ac8d3/1d3446be.mp3" length="31829130" type="audio/mpeg"/>
      <itunes:author>Jerry Durham, Danelle Dickson</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/vVVw8tmXFY4MRVDSPAHM48mCWKFfu0CIYnYQvponx0k/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg0OTQv/MTcwNzc2MTEzMi1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>1988</itunes:duration>
      <itunes:summary>In this week's episode of a two-part episode, in part 1 Jerry is joined by Dr. Danelle Dickson, PT, DPT, OCS, is a 16 year licensed physical therapist, Performing Arts specialist, Orthopedic clinical specialist, and owner at Performance Plus Physical Therapy.  She is also the host of the Dancing around Elephants Podcast, co-founder of a business mentorship for minority women: The Black Female Foundation, and co-founder of the Dance Ready Project, an online hub for tools and resources for dancers.In today's episode, they will cover how she has combined medicine and the dance world. How she found her inspiration to become a Physical Therapist from a dance injury. Taking a risk as a new grad on a Visa and saying no more to burning out. Finding a clinic that fits her and her values.  Additional Resources: Reach out to Danelle: Social: Instagram: https://www.instagram.com/3ptdc/Facebook: https://www.facebook.com/PerformancePlusPhysicalTherapy/Youtube: https://www.youtube.com/channel/UCBgmVMlWMH_iW9IbeluYbQQWebsite: https://www.3ptdc.com/Reach out to Me:Social:Facebook groupYoutube</itunes:summary>
      <itunes:subtitle>In this week's episode of a two-part episode, in part 1 Jerry is joined by Dr. Danelle Dickson, PT, DPT, OCS, is a 16 year licensed physical therapist, Performing Arts specialist, Orthopedic clinical specialist, and owner at Performance Plus Physical Ther</itunes:subtitle>
      <itunes:keywords>front desk, physical therapist, doubt, occupational therapist, cancel rates, expectations, back office, customer service, clinician, physician, fear, sales, occupational therapy, drop off rates, trust, physical therapy, doctors, intake, uncertainty, admin</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>Doing it! AND Helping Others Get It Done! with Dr Danny Matta, DPT (PT BIZ) PART 2</title>
      <itunes:episode>29</itunes:episode>
      <podcast:episode>29</podcast:episode>
      <itunes:title>Doing it! AND Helping Others Get It Done! with Dr Danny Matta, DPT (PT BIZ) PART 2</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/6b3d8b8c</link>
      <description>
        <![CDATA[<p>In this week's episode, Jerry is joined by Dr, Danny Matta. Danny is an entrepreneur with a passion for helping other business owners. He’s become a go-to business consultant for cash-based physical therapy practices across the country. As the founder of Athletes’ Potential, he’s developed his 4 simple but effective keys to a successful business.<br><br>In today's episode, they will cover burnout in the profession and how to prevent it? Building work environments that help prevent burnout. How to develop leaders in your business? Your business should support the life you want to live. If you try to help everyone then you end up helping no one!<br><br>Additional Resources:<br>Reach out to Danny: <br><br>Social: <br>Instagram:<a href="https://instagram.com/dannymattapt">https://instagram.com/dannymattapt</a><br>Facebook: <a href="https://www.facebook.com/groups/ptentrepreneur/">https://www.facebook.com/groups/ptentrepreneur/</a><br>Website:<a href="https://drdannymatta.com/"> https://drdannymatta.com/</a><br><br>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284"><strong>Facebook group</strong></a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw"><strong>Youtube</strong></a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this week's episode, Jerry is joined by Dr, Danny Matta. Danny is an entrepreneur with a passion for helping other business owners. He’s become a go-to business consultant for cash-based physical therapy practices across the country. As the founder of Athletes’ Potential, he’s developed his 4 simple but effective keys to a successful business.<br><br>In today's episode, they will cover burnout in the profession and how to prevent it? Building work environments that help prevent burnout. How to develop leaders in your business? Your business should support the life you want to live. If you try to help everyone then you end up helping no one!<br><br>Additional Resources:<br>Reach out to Danny: <br><br>Social: <br>Instagram:<a href="https://instagram.com/dannymattapt">https://instagram.com/dannymattapt</a><br>Facebook: <a href="https://www.facebook.com/groups/ptentrepreneur/">https://www.facebook.com/groups/ptentrepreneur/</a><br>Website:<a href="https://drdannymatta.com/"> https://drdannymatta.com/</a><br><br>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284"><strong>Facebook group</strong></a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw"><strong>Youtube</strong></a></p>]]>
      </content:encoded>
      <pubDate>Tue, 07 Sep 2021 08:00:00 +0000</pubDate>
      <author>Jerry Durham, Danny Matta</author>
      <enclosure url="https://media.transistor.fm/6b3d8b8c/44611656.mp3" length="27335605" type="audio/mpeg"/>
      <itunes:author>Jerry Durham, Danny Matta</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/HeiCbbZUFrUDHLXvjJ5zn6GR0sB3p5zamWTnU5_9GLg/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg0OTMv/MTcwNzc2MTEyOC1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>1708</itunes:duration>
      <itunes:summary>In this week's episode, Jerry is joined by Dr, Danny Matta. Danny is an entrepreneur with a passion for helping other business owners. He’s become a go-to business consultant for cash-based physical therapy practices across the country. As the founder of Athletes’ Potential, he’s developed his 4 simple but effective keys to a successful business.In today's episode, they will cover burnout in the profession and how to prevent it? Building work environments that help prevent burnout. How to develop leaders in your business? Your business should support the life you want to live. If you try to help everyone then you end up helping no one!Additional Resources:Reach out to Danny: Social: Instagram:https://instagram.com/dannymattaptFacebook: https://www.facebook.com/groups/ptentrepreneur/Website: https://drdannymatta.com/Reach out to Me:Social:Facebook groupYoutube</itunes:summary>
      <itunes:subtitle>In this week's episode, Jerry is joined by Dr, Danny Matta. Danny is an entrepreneur with a passion for helping other business owners. He’s become a go-to business consultant for cash-based physical therapy practices across the country. As the founder of </itunes:subtitle>
      <itunes:keywords>front desk, physical therapist, doubt, occupational therapist, cancel rates, expectations, creating leaders in business, back office, customer service, clinician, physician, fear, sales, occupational therapy, drop off rates, trust, physical therapy, docto</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>Doing it! AND Helping Others Get It Done! with Dr Danny Matta, DPT  (PT BIZ) PART 1</title>
      <itunes:episode>28</itunes:episode>
      <podcast:episode>28</podcast:episode>
      <itunes:title>Doing it! AND Helping Others Get It Done! with Dr Danny Matta, DPT  (PT BIZ) PART 1</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/36c28bc1</link>
      <description>
        <![CDATA[<p>In this week's episode, Jerry is joined by Dr, Danny Matta. Danny is an entrepreneur with a passion for helping other business owners. He’s become a go-to business consultant for cash-based physical therapy practices across the country. As the founder of Athletes’ Potential, he’s developed his 4 simple but effective keys to a successful business.<br><br>In today's episode, they will cover what he learned from practicing prehab on a military base? Convincing himself out of traditional Physical Therapy. Tip for a new practice owner. Finding someone that compliments you in your business. Helping over 108 communities scale and grow towards his mission. <br><br>Additional Resources:<br>Reach out to Danny: <br><br>Social: <br>Instagram:<a href="https://instagram.com/dannymattapt">https://instagram.com/dannymattapt</a><br>Facebook: <a href="https://www.facebook.com/groups/ptentrepreneur/">https://www.facebook.com/groups/ptentrepreneur/</a><br>Website:<a href="https://drdannymatta.com/"> https://drdannymatta.com/</a><br><br>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284"><strong>Facebook group</strong></a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw"><strong>Youtube</strong></a><br> </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this week's episode, Jerry is joined by Dr, Danny Matta. Danny is an entrepreneur with a passion for helping other business owners. He’s become a go-to business consultant for cash-based physical therapy practices across the country. As the founder of Athletes’ Potential, he’s developed his 4 simple but effective keys to a successful business.<br><br>In today's episode, they will cover what he learned from practicing prehab on a military base? Convincing himself out of traditional Physical Therapy. Tip for a new practice owner. Finding someone that compliments you in your business. Helping over 108 communities scale and grow towards his mission. <br><br>Additional Resources:<br>Reach out to Danny: <br><br>Social: <br>Instagram:<a href="https://instagram.com/dannymattapt">https://instagram.com/dannymattapt</a><br>Facebook: <a href="https://www.facebook.com/groups/ptentrepreneur/">https://www.facebook.com/groups/ptentrepreneur/</a><br>Website:<a href="https://drdannymatta.com/"> https://drdannymatta.com/</a><br><br>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284"><strong>Facebook group</strong></a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw"><strong>Youtube</strong></a><br> </p>]]>
      </content:encoded>
      <pubDate>Tue, 31 Aug 2021 08:00:00 +0000</pubDate>
      <author>Jerry Durham, Danny Matta</author>
      <enclosure url="https://media.transistor.fm/36c28bc1/5f1a556d.mp3" length="30706231" type="audio/mpeg"/>
      <itunes:author>Jerry Durham, Danny Matta</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/JW6IiH9JoDqHH1946pkIvcMyeqQBw72LI17PNfZJKEc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg0OTIv/MTcwNzc2MTEyNy1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>1918</itunes:duration>
      <itunes:summary>In this week's episode, Jerry is joined by Dr, Danny Matta. Danny is an entrepreneur with a passion for helping other business owners. He’s become a go-to business consultant for cash-based physical therapy practices across the country. As the founder of Athletes’ Potential, he’s developed his 4 simple but effective keys to a successful business.In today's episode, they will cover what he learned from practicing prehab on a military base? Convincing himself out of traditional Physical Therapy. Tip for a new practice owner. Finding someone that compliments you in your business. Helping over 108 communities scale and grow towards his mission. Additional Resources:Reach out to Danny: Social: Instagram:https://instagram.com/dannymattaptFacebook: https://www.facebook.com/groups/ptentrepreneur/Website: https://drdannymatta.com/Reach out to Me:Social:Facebook groupYoutube </itunes:summary>
      <itunes:subtitle>In this week's episode, Jerry is joined by Dr, Danny Matta. Danny is an entrepreneur with a passion for helping other business owners. He’s become a go-to business consultant for cash-based physical therapy practices across the country. As the founder of </itunes:subtitle>
      <itunes:keywords>front desk, physical therapist, doubt, occupational therapist, cancel rates, expectations, back office, customer service, clinician, insurance, physician, fear, sales, occupational therapy, drop off rates, trust, physical therapy, doctors, cash-based pt,</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>Doing it! AND Helping Others Get It Done! with Dr. Sarah Haran,DPT Dr. Kate Blankshain, DPT (FULL DRAW CONSULTING)</title>
      <itunes:episode>27</itunes:episode>
      <podcast:episode>27</podcast:episode>
      <itunes:title>Doing it! AND Helping Others Get It Done! with Dr. Sarah Haran,DPT Dr. Kate Blankshain, DPT (FULL DRAW CONSULTING)</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/6728f37e</link>
      <description>
        <![CDATA[<p>In this week's episode, Jerry is joined by  Dr. Sarah Haran,DPT Dr. Kate Blankshain, DPT. Sarah is the owner of Arrow Physical Therapy Seattle, an out-of-network practice in Seattle, WA. Kate owns Rally Physical Therapy, a hybrid model clinic with two locations in Chicago, IL. After finding success in their own practices, Sarah and Kate teamed up to help other physical therapists break away from the corporate, high-volume physical therapy model and begin small, independent cash-based or hybrid practices. Since 2019, over 150 physical therapists have now taken Sarah and Kate’s Start Your PT Practice 101 course, with over 50 going on to open their own clinics within a year of taking the course. Kate and Sarah offer private business coaching, run a mentorship and networking group of private practice owners, and teach various online courses for physical therapists looking to start or grow a practice.<br><br>In today's episode, they will cover finding a need in your community and getting paid to fix it. What do your patients actually want?  Listen more and talk less to patients. What is the one habit practice owners need to break? Empowering women in healthcare!<br><br>Additional Resources:<br>Reach out to Sarah and Kate: <br><br>Social: <br>Instagram:<a href="https://www.instagram.com/fulldrawconsulting/">https://www.instagram.com/fulldrawconsulting/</a><br>Facebook:<a href="https://www.facebook.com/fulldrawconsulting/">https://www.facebook.com/fulldrawconsulting/</a><br>Website: <a href="https://www.fulldrawconsulting.com/">https://www.fulldrawconsulting.com/</a><br><br>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284"><strong>Facebook group</strong></a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw"><strong>Youtube</strong></a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this week's episode, Jerry is joined by  Dr. Sarah Haran,DPT Dr. Kate Blankshain, DPT. Sarah is the owner of Arrow Physical Therapy Seattle, an out-of-network practice in Seattle, WA. Kate owns Rally Physical Therapy, a hybrid model clinic with two locations in Chicago, IL. After finding success in their own practices, Sarah and Kate teamed up to help other physical therapists break away from the corporate, high-volume physical therapy model and begin small, independent cash-based or hybrid practices. Since 2019, over 150 physical therapists have now taken Sarah and Kate’s Start Your PT Practice 101 course, with over 50 going on to open their own clinics within a year of taking the course. Kate and Sarah offer private business coaching, run a mentorship and networking group of private practice owners, and teach various online courses for physical therapists looking to start or grow a practice.<br><br>In today's episode, they will cover finding a need in your community and getting paid to fix it. What do your patients actually want?  Listen more and talk less to patients. What is the one habit practice owners need to break? Empowering women in healthcare!<br><br>Additional Resources:<br>Reach out to Sarah and Kate: <br><br>Social: <br>Instagram:<a href="https://www.instagram.com/fulldrawconsulting/">https://www.instagram.com/fulldrawconsulting/</a><br>Facebook:<a href="https://www.facebook.com/fulldrawconsulting/">https://www.facebook.com/fulldrawconsulting/</a><br>Website: <a href="https://www.fulldrawconsulting.com/">https://www.fulldrawconsulting.com/</a><br><br>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284"><strong>Facebook group</strong></a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw"><strong>Youtube</strong></a></p>]]>
      </content:encoded>
      <pubDate>Tue, 24 Aug 2021 08:00:00 +0000</pubDate>
      <author>Jerry Durham, Kate Blankshain, Sarah Haran</author>
      <enclosure url="https://media.transistor.fm/6728f37e/115edc33.mp3" length="57371986" type="audio/mpeg"/>
      <itunes:author>Jerry Durham, Kate Blankshain, Sarah Haran</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/kFbZC1pKaOFp-_v_X-Mwcps8fcWEvjTlS6eM5IWN0vs/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg0OTEv/MTcwNzc2MTEyNy1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>3585</itunes:duration>
      <itunes:summary>In this week's episode, Jerry is joined by  Dr. Sarah Haran,DPT Dr. Kate Blankshain, DPT. Sarah is the owner of Arrow Physical Therapy Seattle, an out-of-network practice in Seattle, WA. Kate owns Rally Physical Therapy, a hybrid model clinic with two locations in Chicago, IL. After finding success in their own practices, Sarah and Kate teamed up to help other physical therapists break away from the corporate, high-volume physical therapy model and begin small, independent cash-based or hybrid practices. Since 2019, over 150 physical therapists have now taken Sarah and Kate’s Start Your PT Practice 101 course, with over 50 going on to open their own clinics within a year of taking the course. Kate and Sarah offer private business coaching, run a mentorship and networking group of private practice owners, and teach various online courses for physical therapists looking to start or grow a practice.In today's episode, they will cover finding a need in your community and getting paid to fix it. What do your patients actually want?  Listen more and talk less to patients. What is the one habit practice owners need to break? Empowering women in healthcare!Additional Resources:Reach out to Sarah and Kate: Social: Instagram:https://www.instagram.com/fulldrawconsulting/Facebook:https://www.facebook.com/fulldrawconsulting/Website: https://www.fulldrawconsulting.com/Reach out to Me:Social:Facebook groupYoutube</itunes:summary>
      <itunes:subtitle>In this week's episode, Jerry is joined by  Dr. Sarah Haran,DPT Dr. Kate Blankshain, DPT. Sarah is the owner of Arrow Physical Therapy Seattle, an out-of-network practice in Seattle, WA. Kate owns Rally Physical Therapy, a hybrid model clinic with two loc</itunes:subtitle>
      <itunes:keywords>front desk, physical therapist, doubt, occupational therapist, cancel rates, ptstudents, expectations, studentpt, back office, physiotherapist, customer service, clinician, dpt, apta, physician, fear, sales, ptstudent, occupational therapy, drop off rates</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>Doing it! AND Helping Others Get It Done! with Dr. Ashley Johnson, DPT (DOC JAY) Part 2</title>
      <itunes:episode>26</itunes:episode>
      <podcast:episode>26</podcast:episode>
      <itunes:title>Doing it! AND Helping Others Get It Done! with Dr. Ashley Johnson, DPT (DOC JAY) Part 2</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/0c373978</link>
      <description>
        <![CDATA[<p>In this week's episode, Jerry is joined by Dr. Ashley Johnson, DPT. Ashley is a licensed physical therapist in the state of Georgia. She has accrued over 10,000 hours of outpatient orthopedic treatment and is an expert in movement science. She believes manual therapy paired with guided exercise can greatly reduce, if not eliminate, pain and limitation associated with musculoskeletal injuries. She has combined her 10+ years of playing and coaching experience with the knowledge she acquired while earning her doctorate in physical therapy to create programming specifically for volleyball athletes. On top of that DocJay has an innovative marketing style and community interaction strategy that will increase your patient referral pool instantly!<br><br>In today's episode, they will cover what changed her business? How to establish an undeniable package? How do you pivot your business during COVID? Over-delivering to your community. How to leverage your current skills to grow your business? Surround yourself with those who believe in your journey! <br><br>Additional Resources:<br>Reach out to Ashley: <br><br>Website: <a href="https://www.docjaypt.com/">https://www.docjaypt.com/</a><br><br>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284"><strong>Facebook group</strong></a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw"><strong>Youtube</strong></a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this week's episode, Jerry is joined by Dr. Ashley Johnson, DPT. Ashley is a licensed physical therapist in the state of Georgia. She has accrued over 10,000 hours of outpatient orthopedic treatment and is an expert in movement science. She believes manual therapy paired with guided exercise can greatly reduce, if not eliminate, pain and limitation associated with musculoskeletal injuries. She has combined her 10+ years of playing and coaching experience with the knowledge she acquired while earning her doctorate in physical therapy to create programming specifically for volleyball athletes. On top of that DocJay has an innovative marketing style and community interaction strategy that will increase your patient referral pool instantly!<br><br>In today's episode, they will cover what changed her business? How to establish an undeniable package? How do you pivot your business during COVID? Over-delivering to your community. How to leverage your current skills to grow your business? Surround yourself with those who believe in your journey! <br><br>Additional Resources:<br>Reach out to Ashley: <br><br>Website: <a href="https://www.docjaypt.com/">https://www.docjaypt.com/</a><br><br>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284"><strong>Facebook group</strong></a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw"><strong>Youtube</strong></a></p>]]>
      </content:encoded>
      <pubDate>Tue, 17 Aug 2021 08:00:00 +0000</pubDate>
      <author>Dr. Ashley Johnson, Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/0c373978/454d7ab0.mp3" length="60035093" type="audio/mpeg"/>
      <itunes:author>Dr. Ashley Johnson, Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/qAPOy6mRgmhSFXKNJzEskgDVH5YNu9WCu5_c-VrWMTg/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg0OTAv/MTcwNzc2MTEyNy1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>3751</itunes:duration>
      <itunes:summary>In this week's episode, Jerry is joined by Dr. Ashley Johnson, DPT. Ashley is a licensed physical therapist in the state of Georgia. She has accrued over 10,000 hours of outpatient orthopedic treatment and is an expert in movement science. She believes manual therapy paired with guided exercise can greatly reduce, if not eliminate, pain and limitation associated with musculoskeletal injuries. She has combined her 10+ years of playing and coaching experience with the knowledge she acquired while earning her doctorate in physical therapy to create programming specifically for volleyball athletes. On top of that DocJay has an innovative marketing style and community interaction strategy that will increase your patient referral pool instantly!In today's episode, they will cover what changed her business? How to establish an undeniable package? How do you pivot your business during COVID? Over-delivering to your community. How to leverage your current skills to grow your business? Surround yourself with those who believe in your journey! Additional Resources:Reach out to Ashley: Website: https://www.docjaypt.com/Reach out to Me:Social:Facebook groupYoutube</itunes:summary>
      <itunes:subtitle>In this week's episode, Jerry is joined by Dr. Ashley Johnson, DPT. Ashley is a licensed physical therapist in the state of Georgia. She has accrued over 10,000 hours of outpatient orthopedic treatment and is an expert in movement science. She believes ma</itunes:subtitle>
      <itunes:keywords>front desk, physical therapist, doubt, occupational therapist, cancel rates, expectations, back office, customer service, clinician, physician, fear, sales, occupational therapy, drop off rates, trust, physical therapy, doctors, intake, uncertainty, admin</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>Doing it! AND Helping Others Get It Done! with Dr. Ashley Johnson, DPT (DOC JAY) Part 1</title>
      <itunes:episode>25</itunes:episode>
      <podcast:episode>25</podcast:episode>
      <itunes:title>Doing it! AND Helping Others Get It Done! with Dr. Ashley Johnson, DPT (DOC JAY) Part 1</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/99423624</link>
      <description>
        <![CDATA[<p>In this week's episode, Jerry is joined by Dr. Ashley Johnson, DPT. Ashley is a licensed physical therapist in the state of Georgia. She has accrued over 10,000 hours of outpatient orthopedic treatment and is an expert in movement science. She believes manual therapy paired with guided exercise can greatly reduce, if not eliminate, pain and limitation associated with musculoskeletal injuries. She has combined her 10+ years of playing and coaching experience with the knowledge she acquired while earning her doctorate in physical therapy to create programming specifically for volleyball athletes. On top of that DocJay has an innovative marketing style and community interaction strategy that will increase your patient referral pool instantly!<br><br>In today's episode, they will cover how she got into rehab by following in her mom's footsteps. How she found her community and niche? How she left the PT field altogether and started to train volleyball players as a private coach. A huge tip for anyone training youth athletes about advertising.<br><br>Additional Resources:<br>Reach out to Ashley: <br><br>Website: <a href="https://www.docjaypt.com/">https://www.docjaypt.com/</a><br><br>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284"><strong>Facebook group</strong></a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw"><strong>Youtube</strong></a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this week's episode, Jerry is joined by Dr. Ashley Johnson, DPT. Ashley is a licensed physical therapist in the state of Georgia. She has accrued over 10,000 hours of outpatient orthopedic treatment and is an expert in movement science. She believes manual therapy paired with guided exercise can greatly reduce, if not eliminate, pain and limitation associated with musculoskeletal injuries. She has combined her 10+ years of playing and coaching experience with the knowledge she acquired while earning her doctorate in physical therapy to create programming specifically for volleyball athletes. On top of that DocJay has an innovative marketing style and community interaction strategy that will increase your patient referral pool instantly!<br><br>In today's episode, they will cover how she got into rehab by following in her mom's footsteps. How she found her community and niche? How she left the PT field altogether and started to train volleyball players as a private coach. A huge tip for anyone training youth athletes about advertising.<br><br>Additional Resources:<br>Reach out to Ashley: <br><br>Website: <a href="https://www.docjaypt.com/">https://www.docjaypt.com/</a><br><br>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284"><strong>Facebook group</strong></a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw"><strong>Youtube</strong></a></p>]]>
      </content:encoded>
      <pubDate>Tue, 10 Aug 2021 08:00:00 +0000</pubDate>
      <author>Dr. Ashley Johnson, Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/99423624/65f34605.mp3" length="22289617" type="audio/mpeg"/>
      <itunes:author>Dr. Ashley Johnson, Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/35qQS38IWTrrgDxKY0jDRHjJ-_tknHOfCihek_c1s6U/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg0ODkv/MTcwNzc2MTEyNy1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>1392</itunes:duration>
      <itunes:summary>In this week's episode, Jerry is joined by Dr. Ashley Johnson, DPT. Ashley is a licensed physical therapist in the state of Georgia. She has accrued over 10,000 hours of outpatient orthopedic treatment and is an expert in movement science. She believes manual therapy paired with guided exercise can greatly reduce, if not eliminate, pain and limitation associated with musculoskeletal injuries. She has combined her 10+ years of playing and coaching experience with the knowledge she acquired while earning her doctorate in physical therapy to create programming specifically for volleyball athletes. On top of that DocJay has an innovative marketing style and community interaction strategy that will increase your patient referral pool instantly!In today's episode, they will cover how she got into rehab by following in her mom's footsteps. How she found her community and niche? How she left the PT field altogether and started to train volleyball players as a private coach. A huge tip for anyone training youth athletes about advertising.Additional Resources:Reach out to Ashley: Website: https://www.docjaypt.com/Reach out to Me:Social:Facebook groupYoutube</itunes:summary>
      <itunes:subtitle>In this week's episode, Jerry is joined by Dr. Ashley Johnson, DPT. Ashley is a licensed physical therapist in the state of Georgia. She has accrued over 10,000 hours of outpatient orthopedic treatment and is an expert in movement science. She believes ma</itunes:subtitle>
      <itunes:keywords>front desk, physical therapist, doubt, occupational therapist, cancel rates, expectations, back office, customer service, clinician, physician, fear, sales, occupational therapy, drop off rates, trust, physical therapy, volleyball rehab, doctors, intake,</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>THE MAP TO THE GOLDMINE: Recap of last 20 episodes!</title>
      <itunes:episode>24</itunes:episode>
      <podcast:episode>24</podcast:episode>
      <itunes:title>THE MAP TO THE GOLDMINE: Recap of last 20 episodes!</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/caa635f3</link>
      <description>
        <![CDATA[<p>In this week’s episode, I talk to you about THE MAP TO THE GOLDMINE: Recap of the last 20 episodes! Listen to these episodes in order to get the most value for your time and return on ROI. <br><br>Episode 5: YOU DON'T NEED MORE NEW PATIENTS!</p><p>Episode 19: Why the only focus is ARRIVE, PAY, and STAY</p><p>Episode15: FDUTE: Fear, Doubt, Uncertainty, Trust, Expectations</p><p>Episode 17: The 3 objectives to increase first visit arrivals!</p><p>Episode 7: 3 THINGS ALL (POTENTIAL) NEW PATIENTS WANT</p><p>Episode 6: THE 2 QUESTIONS YOU MUST ANSWER AFTER ALL NEW PATIENT CALLS</p><p>Episode 9: YOUR TEMPLATE FOR 1ST PHONE CALL SUCCESS</p><p>Episode 16: Owning every New Patient conversation: The TRIPLE A</p><p>Episode 8: 4 THINGS YOU MUST DO ON ALL NEW PATIENT CALLS</p><p>Lastly, the two most commented on episodes. </p><p>Episode 18: Why you must be a problem solver BEFORE they even schedule!</p><p>Episode: 20: More Money In your practice, with NO New Marketing! (Fix Your Leaky Bucket)<br><br>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284"><strong>Facebook group</strong></a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw"><strong>Youtube</strong></a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this week’s episode, I talk to you about THE MAP TO THE GOLDMINE: Recap of the last 20 episodes! Listen to these episodes in order to get the most value for your time and return on ROI. <br><br>Episode 5: YOU DON'T NEED MORE NEW PATIENTS!</p><p>Episode 19: Why the only focus is ARRIVE, PAY, and STAY</p><p>Episode15: FDUTE: Fear, Doubt, Uncertainty, Trust, Expectations</p><p>Episode 17: The 3 objectives to increase first visit arrivals!</p><p>Episode 7: 3 THINGS ALL (POTENTIAL) NEW PATIENTS WANT</p><p>Episode 6: THE 2 QUESTIONS YOU MUST ANSWER AFTER ALL NEW PATIENT CALLS</p><p>Episode 9: YOUR TEMPLATE FOR 1ST PHONE CALL SUCCESS</p><p>Episode 16: Owning every New Patient conversation: The TRIPLE A</p><p>Episode 8: 4 THINGS YOU MUST DO ON ALL NEW PATIENT CALLS</p><p>Lastly, the two most commented on episodes. </p><p>Episode 18: Why you must be a problem solver BEFORE they even schedule!</p><p>Episode: 20: More Money In your practice, with NO New Marketing! (Fix Your Leaky Bucket)<br><br>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284"><strong>Facebook group</strong></a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw"><strong>Youtube</strong></a></p>]]>
      </content:encoded>
      <pubDate>Tue, 03 Aug 2021 08:00:00 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/caa635f3/c8852422.mp3" length="11257930" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/k0l9nA63StJOdTRpLEcXirzKOwyCNMO5-37WyNU3Nbs/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg0ODgv/MTcwNzc2MTEyMC1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>703</itunes:duration>
      <itunes:summary>In this week’s episode, I talk to you about THE MAP TO THE GOLDMINE: Recap of the last 20 episodes! Listen to these episodes in order to get the most value for your time and return on ROI. Episode 5: YOU DON'T NEED MORE NEW PATIENTS!Episode 19: Why the only focus is ARRIVE, PAY, and STAYEpisode15: FDUTE: Fear, Doubt, Uncertainty, Trust, ExpectationsEpisode 17: The 3 objectives to increase first visit arrivals!Episode 7: 3 THINGS ALL (POTENTIAL) NEW PATIENTS WANTEpisode 6: THE 2 QUESTIONS YOU MUST ANSWER AFTER ALL NEW PATIENT CALLSEpisode 9: YOUR TEMPLATE FOR 1ST PHONE CALL SUCCESSEpisode 16: Owning every New Patient conversation: The TRIPLE AEpisode 8: 4 THINGS YOU MUST DO ON ALL NEW PATIENT CALLSLastly, the two most commented on episodes. Episode 18: Why you must be a problem solver BEFORE they even schedule!Episode: 20: More Money In your practice, with NO New Marketing! (Fix Your Leaky Bucket)Reach out to Me:Social:Facebook groupYoutube</itunes:summary>
      <itunes:subtitle>In this week’s episode, I talk to you about THE MAP TO THE GOLDMINE: Recap of the last 20 episodes! Listen to these episodes in order to get the most value for your time and return on ROI. Episode 5: YOU DON'T NEED MORE NEW PATIENTS!Episode 19: Why the on</itunes:subtitle>
      <itunes:keywords>front desk, physical therapist, doubt, occupational therapist, cancel rates, expectations, back office, customer service, clinician, physician, fear, sales, occupational therapy, drop off rates, trust, physical therapy, doctors, intake, uncertainty, admin</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>More Money In your practice, with NO New Marketing! (Fix Your Leaky Bucket)</title>
      <itunes:episode>23</itunes:episode>
      <podcast:episode>23</podcast:episode>
      <itunes:title>More Money In your practice, with NO New Marketing! (Fix Your Leaky Bucket)</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e6acf8e2-820f-4e64-b710-3191c249eeb0</guid>
      <link>https://share.transistor.fm/s/fe9bbaa0</link>
      <description>
        <![CDATA[<p>In this week’s episode, I talk to you about How to fix your leaky bucket in your practice. Marketing is not a solver for your leaky bucket! Marketing is one important part of understanding the flow of your business. What makes up the flow of your business? Asking happy paying clients for a referral.  <br><br>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284"><strong>Facebook group</strong></a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw"><strong>Youtube</strong></a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this week’s episode, I talk to you about How to fix your leaky bucket in your practice. Marketing is not a solver for your leaky bucket! Marketing is one important part of understanding the flow of your business. What makes up the flow of your business? Asking happy paying clients for a referral.  <br><br>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284"><strong>Facebook group</strong></a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw"><strong>Youtube</strong></a></p>]]>
      </content:encoded>
      <pubDate>Tue, 27 Jul 2021 08:00:00 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/fe9bbaa0/78c9657b.mp3" length="14884586" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/WZYS1lnj0LyXa15y3JGRN57QetLL7iEI5DZdyaOK2yU/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg0ODcv/MTcwNzc2MTExNy1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>930</itunes:duration>
      <itunes:summary>In this week’s episode, I talk to you about How to fix your leaky bucket in your practice. Marketing is not a solver for your leaky bucket! Marketing is one important part of understanding the flow of your business. What makes up the flow of your business? Asking happy paying clients for a referral.  Reach out to Me:Social:Facebook groupYoutube</itunes:summary>
      <itunes:subtitle>In this week’s episode, I talk to you about How to fix your leaky bucket in your practice. Marketing is not a solver for your leaky bucket! Marketing is one important part of understanding the flow of your business. What makes up the flow of your business</itunes:subtitle>
      <itunes:keywords>front desk, physical therapist, doubt, occupational therapist, cancel rates, expectations, back office, customer service, clinician, physician, fear, sales, occupational therapy, sales system, marketing system, drop off rates, trust, physical therapy, doc</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>Why the only focus is ARRIVE, PAY and STAY</title>
      <itunes:episode>22</itunes:episode>
      <podcast:episode>22</podcast:episode>
      <itunes:title>Why the only focus is ARRIVE, PAY and STAY</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4561943a-0d43-46d5-b6a7-c0c3c51847d6</guid>
      <link>https://share.transistor.fm/s/e20ca00e</link>
      <description>
        <![CDATA[<p>In this week’s episode, I talk to you about the ULTIMATE plan of care metric. What makes up a complete plan of care? Arrival is the mindset you need to focus on not schedule! You can have patient success if you focus on ARRIVE, PAY, and STAY.  Get away from " Generating visits." You should have zero no-shows, zero drop-offs. If you prioritize this in your practice.  <br><br>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284"><strong>Facebook group</strong></a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw"><strong>Youtube</strong></a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this week’s episode, I talk to you about the ULTIMATE plan of care metric. What makes up a complete plan of care? Arrival is the mindset you need to focus on not schedule! You can have patient success if you focus on ARRIVE, PAY, and STAY.  Get away from " Generating visits." You should have zero no-shows, zero drop-offs. If you prioritize this in your practice.  <br><br>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284"><strong>Facebook group</strong></a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw"><strong>Youtube</strong></a></p>]]>
      </content:encoded>
      <pubDate>Tue, 20 Jul 2021 08:00:00 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/e20ca00e/6f894147.mp3" length="8009187" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/8PN0EEArdPWFfSWOb6XZ9_W1m8iLW0Yank1WEkp00Jg/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg0ODYv/MTcwNzc2MTExNy1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>800</itunes:duration>
      <itunes:summary>In this week’s episode, I talk to you about the ULTIMATE plan of care metric. What makes up a complete plan of care? Arrival is the mindset you need to focus on not schedule! You can have patient success if you focus on ARRIVE, PAY, and STAY.  Get away from " Generating visits." You should have zero no-shows, zero drop-offs. If you prioritize this in your practice.  Reach out to Me:Social:Facebook groupYoutube</itunes:summary>
      <itunes:subtitle>In this week’s episode, I talk to you about the ULTIMATE plan of care metric. What makes up a complete plan of care? Arrival is the mindset you need to focus on not schedule! You can have patient success if you focus on ARRIVE, PAY, and STAY.  Get away fr</itunes:subtitle>
      <itunes:keywords>front desk, physical therapist, doubt, occupational therapist, cancel rates, pay, stay, expectations, back office, customer service, clinician, arrive, physician, fear, sales, occupational therapy, drop off rates, trust, patient drop offs, physical therap</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>Why you must be a problem solver BEFORE they even schedule!</title>
      <itunes:episode>21</itunes:episode>
      <podcast:episode>21</podcast:episode>
      <itunes:title>Why you must be a problem solver BEFORE they even schedule!</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6654e03a-028c-475f-b083-b930f57aaf90</guid>
      <link>https://share.transistor.fm/s/0e80af8f</link>
      <description>
        <![CDATA[<p>In this week’s episode, I talk to you about the Why you must be a problem solver BEFORE they even schedule! How to have a problem-solver mentality? Selling the outcome does not grow your business. People are looking for a solution to their PROBLEMS! How to set up the provider for success? How to build in fewer objections from New Potential  Clients.<br><br>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284"><strong>Facebook group</strong></a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw"><strong>Youtube</strong></a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this week’s episode, I talk to you about the Why you must be a problem solver BEFORE they even schedule! How to have a problem-solver mentality? Selling the outcome does not grow your business. People are looking for a solution to their PROBLEMS! How to set up the provider for success? How to build in fewer objections from New Potential  Clients.<br><br>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284"><strong>Facebook group</strong></a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw"><strong>Youtube</strong></a></p>]]>
      </content:encoded>
      <pubDate>Tue, 13 Jul 2021 08:00:00 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/0e80af8f/400d90f9.mp3" length="15585545" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/zh-jIhmvtsJp2S5E0BhKpmo-I0ZzPI6f8NzxheSsXDs/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg0ODUv/MTcwNzc2MTExNy1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>974</itunes:duration>
      <itunes:summary>In this week’s episode, I talk to you about the Why you must be a problem solver BEFORE they even schedule! How to have a problem-solver mentality? Selling the outcome does not grow your business. People are looking for a solution to their PROBLEMS! How to set up the provider for success? How to build in fewer objections from New Potential  Clients.Reach out to Me:Social:Facebook groupYoutube</itunes:summary>
      <itunes:subtitle>In this week’s episode, I talk to you about the Why you must be a problem solver BEFORE they even schedule! How to have a problem-solver mentality? Selling the outcome does not grow your business. People are looking for a solution to their PROBLEMS! How t</itunes:subtitle>
      <itunes:keywords>front desk, physical therapist, doubt, occupational therapist, cancel rates, expectations, back office, customer service, clinician, physician, fear, sales, occupational therapy, drop off rates, trust, physical therapy, doctors, intake, uncertainty, admin</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>The 3 objectives to increase first visit arrivals!</title>
      <itunes:episode>20</itunes:episode>
      <podcast:episode>20</podcast:episode>
      <itunes:title>The 3 objectives to increase first visit arrivals!</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">886783cc-7a67-4369-ba1a-d58cb498fd27</guid>
      <link>https://share.transistor.fm/s/8c076a19</link>
      <description>
        <![CDATA[<p>In this week’s episode, I talk to you about the Three objectives to increase first visit arrival. How to build a relationship with a client that will last throughout their entire life cycle with your company? Becoming the problem solver. How to set up the provider for success?<br><br>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284"><strong>Facebook group</strong></a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw"><strong>Youtube</strong></a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this week’s episode, I talk to you about the Three objectives to increase first visit arrival. How to build a relationship with a client that will last throughout their entire life cycle with your company? Becoming the problem solver. How to set up the provider for success?<br><br>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284"><strong>Facebook group</strong></a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw"><strong>Youtube</strong></a></p>]]>
      </content:encoded>
      <pubDate>Tue, 06 Jul 2021 08:00:00 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/8c076a19/df6e86a4.mp3" length="9019813" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/lOmcp1DB_dfsYI2fLUKUuz1rEevVcDYbe3yENWhTZt0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg0ODQv/MTcwNzc2MTExNy1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>901</itunes:duration>
      <itunes:summary>In this week’s episode, I talk to you about the Three objectives to increase first visit arrival. How to build a relationship with a client that will last throughout their entire life cycle with your company? Becoming the problem solver. How to set up the provider for success?Reach out to Me:Social:Facebook groupYoutube</itunes:summary>
      <itunes:subtitle>In this week’s episode, I talk to you about the Three objectives to increase first visit arrival. How to build a relationship with a client that will last throughout their entire life cycle with your company? Becoming the problem solver. How to set up the</itunes:subtitle>
      <itunes:keywords>front desk, physical therapist, occupational therapist, cancel rates, expectations, problem solver, back office, customer service, clinician, physician, fear, sales, occupational therapy, provider success, drop off rates, trust, physical therapy, doctors,</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>Owning every New Patient conversation: The TRIPLE A</title>
      <itunes:episode>19</itunes:episode>
      <podcast:episode>19</podcast:episode>
      <itunes:title>Owning every New Patient conversation: The TRIPLE A</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f89f7b80-b4a0-4205-9d8d-b1ea04951332</guid>
      <link>https://share.transistor.fm/s/6d1af5dd</link>
      <description>
        <![CDATA[<p>In this week’s episode, I talk to you about the ART and SCIENCE of selling healthcare. The science portion is the what and Art is the how to do it. Every front desk personal knows what to collect but they do not know how to collect! Scripts do not teach people how to listen. Finally, what does The Triple A mean?<br><br>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284"><strong>Facebook group</strong></a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw"><strong>Youtube</strong></a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this week’s episode, I talk to you about the ART and SCIENCE of selling healthcare. The science portion is the what and Art is the how to do it. Every front desk personal knows what to collect but they do not know how to collect! Scripts do not teach people how to listen. Finally, what does The Triple A mean?<br><br>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284"><strong>Facebook group</strong></a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw"><strong>Youtube</strong></a></p>]]>
      </content:encoded>
      <pubDate>Tue, 29 Jun 2021 08:00:00 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/6d1af5dd/cfdad150.mp3" length="13774346" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/DnB-34QqPo9INCSftt2cPpz7IQFgFTXqohzNFwDyEWY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg0ODMv/MTcwNzc2MTExNy1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>861</itunes:duration>
      <itunes:summary>In this week’s episode, I talk to you about the ART and SCIENCE of selling healthcare. The science portion is the what and Art is the how to do it. Every front desk personal knows what to collect but they do not know how to collect! Scripts do not teach people how to listen. Finally, what does The Triple A mean?Reach out to Me:Social:Facebook groupYoutube</itunes:summary>
      <itunes:subtitle>In this week’s episode, I talk to you about the ART and SCIENCE of selling healthcare. The science portion is the what and Art is the how to do it. Every front desk personal knows what to collect but they do not know how to collect! Scripts do not teach p</itunes:subtitle>
      <itunes:keywords>front desk, physical therapist, doubt, occupational therapist, cancel rates, expectations, back office, customer service, clinician, physician, fear, sales, occupational therapy, drop off rates, trust, physical therapy, doctors, intake, uncertainty, admin</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>FDUTE:   Fear, Doubt, Uncertainty, Trust, Expectations</title>
      <itunes:episode>18</itunes:episode>
      <podcast:episode>18</podcast:episode>
      <itunes:title>FDUTE:   Fear, Doubt, Uncertainty, Trust, Expectations</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/fc8d8d88</link>
      <description>
        <![CDATA[<p>In this week’s episode, I talk to you about every successful patient journey in your business has these 5 words managed to the T. Those words are Fear, Doubt, Uncertainty, Trust, Expectations.   What I found out early in my business about these 5 words. The more trust you have the fewer of the 5 words you have. Drop-offs and cancel rates are caused by these 5 words. If the patient does not set the expectation you must set it for them. </p><p><br>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284"><strong>Facebook group</strong></a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw"><strong>Youtube</strong></a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this week’s episode, I talk to you about every successful patient journey in your business has these 5 words managed to the T. Those words are Fear, Doubt, Uncertainty, Trust, Expectations.   What I found out early in my business about these 5 words. The more trust you have the fewer of the 5 words you have. Drop-offs and cancel rates are caused by these 5 words. If the patient does not set the expectation you must set it for them. </p><p><br>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284"><strong>Facebook group</strong></a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw"><strong>Youtube</strong></a></p>]]>
      </content:encoded>
      <pubDate>Tue, 22 Jun 2021 08:00:00 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/fc8d8d88/51c8ce6b.mp3" length="8967416" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/Y3NrATWFcAGd_ACbuZCpH20FzioGG-lXUNGsYiX54_s/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg0ODIv/MTcwNzc2MTEwNi1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>896</itunes:duration>
      <itunes:summary>In this week’s episode, I talk to you about every successful patient journey in your business has these 5 words managed to the T. Those words are Fear, Doubt, Uncertainty, Trust, Expectations.   What I found out early in my business about these 5 words. The more trust you have the fewer of the 5 words you have. Drop-offs and cancel rates are caused by these 5 words. If the patient does not set the expectation you must set it for them. Reach out to Me:Social:Facebook groupYoutube</itunes:summary>
      <itunes:subtitle>In this week’s episode, I talk to you about every successful patient journey in your business has these 5 words managed to the T. Those words are Fear, Doubt, Uncertainty, Trust, Expectations.   What I found out early in my business about these 5 words. T</itunes:subtitle>
      <itunes:keywords>front desk, physical therapist, doubt, occupational therapist, cancel rates, back office, customer service, clinician, expections, physician, fear, sales, occupational therapy, drop off rates, trust, physical therapy, doctors, intake, uncertainty, admin</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>7 Attributes Of A Great Front Desk Sales Person</title>
      <itunes:episode>17</itunes:episode>
      <podcast:episode>17</podcast:episode>
      <itunes:title>7 Attributes Of A Great Front Desk Sales Person</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">849822b6-feb7-4237-9554-b234013ab749</guid>
      <link>https://share.transistor.fm/s/377fe9d5</link>
      <description>
        <![CDATA[<p>In this week’s episode, I talk to you about 7 Attributes Of A Great Front Desk Sales Person. They care but that should not be the only attribute out of the seven they have. They have confidence in two things themselves and what they are selling. They are persistent and consistent. They talk to the other person on the phone about them (learn and listen). They adjust their words to fit the potential client's needs. They embrace concerns if any are brought up. Lastly, You Vs me about selling. </p><p><br>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284"><strong>Facebook group</strong></a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw"><strong>Youtube</strong></a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this week’s episode, I talk to you about 7 Attributes Of A Great Front Desk Sales Person. They care but that should not be the only attribute out of the seven they have. They have confidence in two things themselves and what they are selling. They are persistent and consistent. They talk to the other person on the phone about them (learn and listen). They adjust their words to fit the potential client's needs. They embrace concerns if any are brought up. Lastly, You Vs me about selling. </p><p><br>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284"><strong>Facebook group</strong></a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw"><strong>Youtube</strong></a></p>]]>
      </content:encoded>
      <pubDate>Tue, 15 Jun 2021 08:00:00 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/377fe9d5/a84dcb47.mp3" length="15077728" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/qzfqSTz7oQZYVj4xOBXzXJi-T86QvRyA1tGsTedFMBQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg0ODEv/MTcwNzc2MTEwNC1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>942</itunes:duration>
      <itunes:summary>In this week’s episode, I talk to you about 7 Attributes Of A Great Front Desk Sales Person. They care but that should not be the only attribute out of the seven they have. They have confidence in two things themselves and what they are selling. They are persistent and consistent. They talk to the other person on the phone about them (learn and listen). They adjust their words to fit the potential client's needs. They embrace concerns if any are brought up. Lastly, You Vs me about selling. Reach out to Me:Social:Facebook groupYoutube</itunes:summary>
      <itunes:subtitle>In this week’s episode, I talk to you about 7 Attributes Of A Great Front Desk Sales Person. They care but that should not be the only attribute out of the seven they have. They have confidence in two things themselves and what they are selling. They are </itunes:subtitle>
      <itunes:keywords>marketing, front desk, physician, chiropractor, sales, occupational therapy, doctors office, patients, physical therapy</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>The 3 Roles Of Your Front Desk</title>
      <itunes:episode>16</itunes:episode>
      <podcast:episode>16</podcast:episode>
      <itunes:title>The 3 Roles Of Your Front Desk</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">794ca9d8-ca60-4d65-95c7-ab022cb3ccd1</guid>
      <link>https://share.transistor.fm/s/0d4dd682</link>
      <description>
        <![CDATA[<p>In this week’s episode, I talk to you about the 3 roles of your front desk. Role one the voice of the company/salesperson or intake personal. Role two the face of the company/ customer service person. How most practices set up role two for failure. Finally, role three is the admin or back-office personal. <br><br>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284"><strong>Facebook group</strong></a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw"><strong>Youtube</strong></a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this week’s episode, I talk to you about the 3 roles of your front desk. Role one the voice of the company/salesperson or intake personal. Role two the face of the company/ customer service person. How most practices set up role two for failure. Finally, role three is the admin or back-office personal. <br><br>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284"><strong>Facebook group</strong></a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw"><strong>Youtube</strong></a></p>]]>
      </content:encoded>
      <pubDate>Tue, 08 Jun 2021 08:00:00 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/0d4dd682/8cf8837a.mp3" length="14104302" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/bmfVg25iE57ku7RzYXbzQ7sLjeRP13rgX2lkyg_6N3w/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg0ODAv/MTcwNzc2MTEwNS1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>881</itunes:duration>
      <itunes:summary>In this week’s episode, I talk to you about the 3 roles of your front desk. Role one the voice of the company/salesperson or intake personal. Role two the face of the company/ customer service person. How most practices set up role two for failure. Finally, role three is the admin or back-office personal. Reach out to Me:Social:Facebook groupYoutube</itunes:summary>
      <itunes:subtitle>In this week’s episode, I talk to you about the 3 roles of your front desk. Role one the voice of the company/salesperson or intake personal. Role two the face of the company/ customer service person. How most practices set up role two for failure. Finall</itunes:subtitle>
      <itunes:keywords>front desk, back office, customer service, sales, intake, admin</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>THE 4 PHASES OF YOUR PATIENT’S LIFECYCLE</title>
      <itunes:episode>15</itunes:episode>
      <podcast:episode>15</podcast:episode>
      <itunes:title>THE 4 PHASES OF YOUR PATIENT’S LIFECYCLE</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f8e52a8d-0216-4f03-8cb2-20991bafe4a4</guid>
      <link>https://share.transistor.fm/s/acee041c</link>
      <description>
        <![CDATA[<p>In this week’s episode, I talk to you about The 4 Phases of Your Patient's Lifecycle. <br><br>Phase 1: Attraction phase or brand awareness</p><p>Phase 2: The golden moment</p><p>Phase 3: Course of care</p><p>Phase 4: Post-course of care to engagement <br><br>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284"><strong>Facebook group</strong></a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw"><strong>Youtube</strong></a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this week’s episode, I talk to you about The 4 Phases of Your Patient's Lifecycle. <br><br>Phase 1: Attraction phase or brand awareness</p><p>Phase 2: The golden moment</p><p>Phase 3: Course of care</p><p>Phase 4: Post-course of care to engagement <br><br>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284"><strong>Facebook group</strong></a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw"><strong>Youtube</strong></a></p>]]>
      </content:encoded>
      <pubDate>Tue, 01 Jun 2021 08:00:00 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/acee041c/a71494ee.mp3" length="13283338" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/EsF4nPf3HektJTx3yms382TYEx76ny3x3ZLwCSYpy_g/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg0Nzkv/MTcwNzc2MTEwMi1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>830</itunes:duration>
      <itunes:summary>In this week’s episode, I talk to you about The 4 Phases of Your Patient's Lifecycle. Phase 1: Attraction phase or brand awarenessPhase 2: The golden momentPhase 3: Course of carePhase 4: Post-course of care to engagement Reach out to Me:Social:Facebook groupYoutube</itunes:summary>
      <itunes:subtitle>In this week’s episode, I talk to you about The 4 Phases of Your Patient's Lifecycle. Phase 1: Attraction phase or brand awarenessPhase 2: The golden momentPhase 3: Course of carePhase 4: Post-course of care to engagement Reach out to Me:Social:Facebook g</itunes:subtitle>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>YOUR PATIENT LIFECYCLE: THE FOUNDATION FOR SUCCESS</title>
      <itunes:episode>14</itunes:episode>
      <podcast:episode>14</podcast:episode>
      <itunes:title>YOUR PATIENT LIFECYCLE: THE FOUNDATION FOR SUCCESS</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">663b7a58-644f-4e58-ba9b-949f62e5badf</guid>
      <link>https://share.transistor.fm/s/99203ede</link>
      <description>
        <![CDATA[<p>In this week’s episode, I talk to you about the patient lifecycle. How do you create patients success? Why your team needs to be dialed into the patient's process. Focusing on the patient experience is a waste if you have not focused on their lifecycle first. Creating systems to create the patient experience. <br><br>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284"><strong>Facebook group</strong></a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw"><strong>Youtube</strong></a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this week’s episode, I talk to you about the patient lifecycle. How do you create patients success? Why your team needs to be dialed into the patient's process. Focusing on the patient experience is a waste if you have not focused on their lifecycle first. Creating systems to create the patient experience. <br><br>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284"><strong>Facebook group</strong></a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw"><strong>Youtube</strong></a></p>]]>
      </content:encoded>
      <pubDate>Tue, 25 May 2021 08:00:00 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/99203ede/b3c558aa.mp3" length="10870356" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/N1_g1RHSX2SPST8s5CRDY05AL28cC08D189VxrUSkrE/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg0Nzgv/MTcwNzc2MTEwMi1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>679</itunes:duration>
      <itunes:summary>In this week’s episode, I talk to you about the patient lifecycle. How do you create patients success? Why your team needs to be dialed into the patient's process. Focusing on the patient experience is a waste if you have not focused on their lifecycle first. Creating systems to create the patient experience. Reach out to Me:Social:Facebook groupYoutube</itunes:summary>
      <itunes:subtitle>In this week’s episode, I talk to you about the patient lifecycle. How do you create patients success? Why your team needs to be dialed into the patient's process. Focusing on the patient experience is a waste if you have not focused on their lifecycle fi</itunes:subtitle>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>YOU CONTROL THE PROCESS...NOT THE OUTCOME!!</title>
      <itunes:episode>13</itunes:episode>
      <podcast:episode>13</podcast:episode>
      <itunes:title>YOU CONTROL THE PROCESS...NOT THE OUTCOME!!</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">502cd6f9-90a4-40d7-807b-c4a14a804da5</guid>
      <link>https://share.transistor.fm/s/1f84d86b</link>
      <description>
        <![CDATA[<p>In this week’s episode, I talk to you about a mindset shift I began implementing beginning of last year that helped grow my business. You need to focus on the process, not the outcome! You CANNOT control the outcome. The longer you are on a call the more uncertainty you create. The biggest reason for adhering to the process. <br><br>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284"><strong>Facebook group</strong></a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw"><strong>Youtube</strong></a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this week’s episode, I talk to you about a mindset shift I began implementing beginning of last year that helped grow my business. You need to focus on the process, not the outcome! You CANNOT control the outcome. The longer you are on a call the more uncertainty you create. The biggest reason for adhering to the process. <br><br>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284"><strong>Facebook group</strong></a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw"><strong>Youtube</strong></a></p>]]>
      </content:encoded>
      <pubDate>Tue, 18 May 2021 08:00:00 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/1f84d86b/c2d50ce3.mp3" length="12651691" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/1q1YQw_NE8A9Fsi25D37AiCnsdlEB6eyl4osYErCOXE/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg0Nzcv/MTcwNzc2MTEwMi1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>791</itunes:duration>
      <itunes:summary>In this week’s episode, I talk to you about a mindset shift I began implementing beginning of last year that helped grow my business. You need to focus on the process, not the outcome! You CANNOT control the outcome. The longer you are on a call the more uncertainty you create. The biggest reason for adhering to the process. Reach out to Me:Social:Facebook groupYoutube</itunes:summary>
      <itunes:subtitle>In this week’s episode, I talk to you about a mindset shift I began implementing beginning of last year that helped grow my business. You need to focus on the process, not the outcome! You CANNOT control the outcome. The longer you are on a call the more </itunes:subtitle>
      <itunes:keywords>front desk, adhering to the process, process, client outcome, mindset shift, clinician, physician, occupational therapy, jerry durham, patient outcome, physical therapy, focus on the process</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>YOUR TEMPLATE FOR 1ST PHONE CALL SUCCESS</title>
      <itunes:episode>12</itunes:episode>
      <podcast:episode>12</podcast:episode>
      <itunes:title>YOUR TEMPLATE FOR 1ST PHONE CALL SUCCESS</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">1ae7d8e2-ccdd-4762-8877-50efcaedf3c8</guid>
      <link>https://share.transistor.fm/s/cfe5214c</link>
      <description>
        <![CDATA[<p>In this week’s episode, I talk to you about 10 point checklist for every new patient phone call. Learn how to listen. Use this tool to get patients to arrive pay and stay. <br><br>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284"><strong>Facebook group</strong></a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw"><strong>Youtube</strong></a></p><p> </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this week’s episode, I talk to you about 10 point checklist for every new patient phone call. Learn how to listen. Use this tool to get patients to arrive pay and stay. <br><br>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284"><strong>Facebook group</strong></a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw"><strong>Youtube</strong></a></p><p> </p>]]>
      </content:encoded>
      <pubDate>Tue, 04 May 2021 08:40:00 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/cfe5214c/686fb45d.mp3" length="12835936" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/ACSh2PbOJ4bKomMCBXq1uR_GrNHkpInldaUoM2RzJFk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg0NzYv/MTcwNzc2MTA5NS1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>802</itunes:duration>
      <itunes:summary>In this week’s episode, I talk to you about 10 point checklist for every new patient phone call. Learn how to listen. Use this tool to get patients to arrive pay and stay. Reach out to Me:Social:Facebook groupYoutube </itunes:summary>
      <itunes:subtitle>In this week’s episode, I talk to you about 10 point checklist for every new patient phone call. Learn how to listen. Use this tool to get patients to arrive pay and stay. Reach out to Me:Social:Facebook groupYoutube </itunes:subtitle>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>4 THINGS YOU MUST DO ON ALL NEW PATIENT CALLS</title>
      <itunes:episode>11</itunes:episode>
      <podcast:episode>11</podcast:episode>
      <itunes:title>4 THINGS YOU MUST DO ON ALL NEW PATIENT CALLS</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a5083097-3e25-4efa-92f1-49543f0a7a02</guid>
      <link>https://share.transistor.fm/s/5ee69a02</link>
      <description>
        <![CDATA[<p>In this week’s episode, I talk to you about Four things your front desk must do on all new patient calls! Why should a new patient arrive? What should they be expecting? Last, Who will they see and what should know before hanging up?<br><br>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284"><strong>Facebook group</strong></a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw"><strong>Youtube</strong></a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this week’s episode, I talk to you about Four things your front desk must do on all new patient calls! Why should a new patient arrive? What should they be expecting? Last, Who will they see and what should know before hanging up?<br><br>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284"><strong>Facebook group</strong></a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw"><strong>Youtube</strong></a></p>]]>
      </content:encoded>
      <pubDate>Tue, 04 May 2021 08:30:00 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/5ee69a02/71f2c52f.mp3" length="12833851" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/RHa1brLerKo1EpmD0L3exJTRs70UNwU8NibnFodGAXU/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg0NzUv/MTcwNzc2MTA5Mi1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>802</itunes:duration>
      <itunes:summary>In this week’s episode, I talk to you about Four things your front desk must do on all new patient calls! Why should a new patient arrive? What should they be expecting? Last, Who will they see and what should know before hanging up?Reach out to Me:Social:Facebook groupYoutube</itunes:summary>
      <itunes:subtitle>In this week’s episode, I talk to you about Four things your front desk must do on all new patient calls! Why should a new patient arrive? What should they be expecting? Last, Who will they see and what should know before hanging up?Reach out to Me:Social</itunes:subtitle>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>3 THINGS ALL (POTENTIAL) NEW PATIENTS WANT</title>
      <itunes:episode>10</itunes:episode>
      <podcast:episode>10</podcast:episode>
      <itunes:title>3 THINGS ALL (POTENTIAL) NEW PATIENTS WANT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e0177aaf-9a8a-47a2-9222-8015e9032395</guid>
      <link>https://share.transistor.fm/s/6aee34b6</link>
      <description>
        <![CDATA[<p>In this week’s episode, I talk to you about the one question that perplexed me. Differentiate yourself from others. Find out what the patient wants, needs from us then sell them on that. 3 things all (Potential) New patients want.  <br><br>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284"><strong>Facebook group</strong></a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw"><strong>Youtube</strong></a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this week’s episode, I talk to you about the one question that perplexed me. Differentiate yourself from others. Find out what the patient wants, needs from us then sell them on that. 3 things all (Potential) New patients want.  <br><br>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284"><strong>Facebook group</strong></a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw"><strong>Youtube</strong></a></p>]]>
      </content:encoded>
      <pubDate>Tue, 04 May 2021 08:20:00 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/6aee34b6/74dbaaee.mp3" length="8936523" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/nffSEJiaRFpZsk9BXPq0_uZu19HsEzKi-5ggoaTg_50/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg0NzQv/MTcwNzc2MTA5Mi1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>893</itunes:duration>
      <itunes:summary>In this week’s episode, I talk to you about the one question that perplexed me. Differentiate yourself from others. Find out what the patient wants, needs from us then sell them on that. 3 things all (Potential) New patients want.  Reach out to Me:Social:Facebook groupYoutube</itunes:summary>
      <itunes:subtitle>In this week’s episode, I talk to you about the one question that perplexed me. Differentiate yourself from others. Find out what the patient wants, needs from us then sell them on that. 3 things all (Potential) New patients want.  Reach out to Me:Social:</itunes:subtitle>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>THE 2 QUESTIONS YOU MUST ANSWER AFTER ALL NEW PATIENT CALLS</title>
      <itunes:episode>9</itunes:episode>
      <podcast:episode>9</podcast:episode>
      <itunes:title>THE 2 QUESTIONS YOU MUST ANSWER AFTER ALL NEW PATIENT CALLS</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2f1401a2-937e-4cb0-9fcd-f3826e7110c3</guid>
      <link>https://share.transistor.fm/s/a6d55c92</link>
      <description>
        <![CDATA[<p>In this week’s episode, I talk to you about what is the goal of the first call with a new patient? How should you start every call? Answer why will they pay and stay? <br><br>Bonus: What shouldn't you say on a call?<br><br>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284"><strong>Facebook group</strong></a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw"><strong>Youtube</strong></a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this week’s episode, I talk to you about what is the goal of the first call with a new patient? How should you start every call? Answer why will they pay and stay? <br><br>Bonus: What shouldn't you say on a call?<br><br>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284"><strong>Facebook group</strong></a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw"><strong>Youtube</strong></a></p>]]>
      </content:encoded>
      <pubDate>Tue, 04 May 2021 08:10:00 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/a6d55c92/5c927a5a.mp3" length="12020934" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/Z5Eg1T4W38Uw7N2G-zwc8MIIQF8GBXe6AbwGYtDHlRE/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg0NzMv/MTcwNzc2MTA5Mi1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>751</itunes:duration>
      <itunes:summary>In this week’s episode, I talk to you about what is the goal of the first call with a new patient? How should you start every call? Answer why will they pay and stay? Bonus: What shouldn't you say on a call?Reach out to Me:Social:Facebook groupYoutube</itunes:summary>
      <itunes:subtitle>In this week’s episode, I talk to you about what is the goal of the first call with a new patient? How should you start every call? Answer why will they pay and stay? Bonus: What shouldn't you say on a call?Reach out to Me:Social:Facebook groupYoutube</itunes:subtitle>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>YOU DON'T NEED MORE NEW PATIENTS!</title>
      <itunes:episode>8</itunes:episode>
      <podcast:episode>8</podcast:episode>
      <itunes:title>YOU DON'T NEED MORE NEW PATIENTS!</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2c2bb324-5953-4d33-a522-b7f8374805d8</guid>
      <link>https://share.transistor.fm/s/2e2b76d1</link>
      <description>
        <![CDATA[<p>In this week’s episode, I talk to you about changing your mindset to serve the patient. What is behind a lead conversion? Marketing is the start of the patient journey. YOU DO NOT NEED MORE NEW PATIENTS! Think of long-term solutions, not one month.  <br><br>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284"><strong>Facebook group</strong></a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw"><strong>Youtube</strong></a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this week’s episode, I talk to you about changing your mindset to serve the patient. What is behind a lead conversion? Marketing is the start of the patient journey. YOU DO NOT NEED MORE NEW PATIENTS! Think of long-term solutions, not one month.  <br><br>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284"><strong>Facebook group</strong></a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw"><strong>Youtube</strong></a></p>]]>
      </content:encoded>
      <pubDate>Tue, 04 May 2021 08:00:00 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/2e2b76d1/14d7166e.mp3" length="14915693" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/pdGXuzNJQf8OhQr12IibzX8UR041Icvpat90lxkTOvk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg0NzIv/MTcwNzc2MTA5Mi1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>932</itunes:duration>
      <itunes:summary>In this week’s episode, I talk to you about changing your mindset to serve the patient. What is behind a lead conversion? Marketing is the start of the patient journey. YOU DO NOT NEED MORE NEW PATIENTS! Think of long-term solutions, not one month.  Reach out to Me:Social:Facebook groupYoutube</itunes:summary>
      <itunes:subtitle>In this week’s episode, I talk to you about changing your mindset to serve the patient. What is behind a lead conversion? Marketing is the start of the patient journey. YOU DO NOT NEED MORE NEW PATIENTS! Think of long-term solutions, not one month.  Reach</itunes:subtitle>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>BET YOU DIDN'T KNOW THIS!!</title>
      <itunes:episode>7</itunes:episode>
      <podcast:episode>7</podcast:episode>
      <itunes:title>BET YOU DIDN'T KNOW THIS!!</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f5ee92ff-f78e-4525-a53a-662870956e2d</guid>
      <link>https://share.transistor.fm/s/f1f4f185</link>
      <description>
        <![CDATA[<p>In this week’s episode, I talk to you about some things that maybe some of you know but not all of and one thing you will never guess.  Why me and my wife moved from California to Philadelphia. What is my favorite baseball team? What is my drink of choice? What 99% percent of you don't know about me?  <br><br>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284"><strong>Facebook group</strong></a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw"><strong>Youtube</strong></a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this week’s episode, I talk to you about some things that maybe some of you know but not all of and one thing you will never guess.  Why me and my wife moved from California to Philadelphia. What is my favorite baseball team? What is my drink of choice? What 99% percent of you don't know about me?  <br><br>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284"><strong>Facebook group</strong></a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw"><strong>Youtube</strong></a></p>]]>
      </content:encoded>
      <pubDate>Tue, 04 May 2021 07:50:00 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/f1f4f185/6c661150.mp3" length="3466746" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/iCwgd4NYA5uEfCTo6j2oRMSsfIgEkx4N8PegI7EyKLk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg0NzEv/MTcwNzc2MTA4NS1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>346</itunes:duration>
      <itunes:summary>In this week’s episode, I talk to you about some things that maybe some of you know but not all of and one thing you will never guess.  Why me and my wife moved from California to Philadelphia. What is my favorite baseball team? What is my drink of choice? What 99% percent of you don't know about me?  Reach out to Me:Social:Facebook groupYoutube</itunes:summary>
      <itunes:subtitle>In this week’s episode, I talk to you about some things that maybe some of you know but not all of and one thing you will never guess.  Why me and my wife moved from California to Philadelphia. What is my favorite baseball team? What is my drink of choice</itunes:subtitle>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>WHERE IS JERRY SPENDING HIS TIME, MONEY AND ENERGY?</title>
      <itunes:episode>6</itunes:episode>
      <podcast:episode>6</podcast:episode>
      <itunes:title>WHERE IS JERRY SPENDING HIS TIME, MONEY AND ENERGY?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2e7d6da3-e569-4480-9101-4e5460b1b378</guid>
      <link>https://share.transistor.fm/s/ebbb7d3f</link>
      <description>
        <![CDATA[<p>In this week’s episode, I talk to you about what am I doing to challenge myself. Go pick up your old books and implement what they teach. The world of sales belongs in healthcare!<br><br>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284"><strong>Facebook group</strong></a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw"><strong>Youtube</strong></a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this week’s episode, I talk to you about what am I doing to challenge myself. Go pick up your old books and implement what they teach. The world of sales belongs in healthcare!<br><br>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284"><strong>Facebook group</strong></a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw"><strong>Youtube</strong></a></p>]]>
      </content:encoded>
      <pubDate>Tue, 04 May 2021 07:40:00 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/ebbb7d3f/20ef48ad.mp3" length="5868468" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/zDtw5Ld1ZRBTLm9bEy89vXY6utG92PF46E_U42ntauQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg0NzAv/MTcwNzc2MTA4NC1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>586</itunes:duration>
      <itunes:summary>In this week’s episode, I talk to you about what am I doing to challenge myself. Go pick up your old books and implement what they teach. The world of sales belongs in healthcare!Reach out to Me:Social:Facebook groupYoutube</itunes:summary>
      <itunes:subtitle>In this week’s episode, I talk to you about what am I doing to challenge myself. Go pick up your old books and implement what they teach. The world of sales belongs in healthcare!Reach out to Me:Social:Facebook groupYoutube</itunes:subtitle>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>WHY DO I, DO THIS WORK?!</title>
      <itunes:episode>5</itunes:episode>
      <podcast:episode>5</podcast:episode>
      <itunes:title>WHY DO I, DO THIS WORK?!</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">fae9d039-ca0c-468f-a732-c50dae87e5e9</guid>
      <link>https://share.transistor.fm/s/bc087ead</link>
      <description>
        <![CDATA[<p>In this week’s episode, I talk to you about what is my why? What the hell am I even doing? Understanding the other parts of the patient journey helping me find my why. Doubling my impact on the community. Why I created the client experience company. If I didn't start my business I would not have the impact I am having on healthcare.  <br><br>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284"><strong>Facebook group</strong></a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw"><strong>Youtube</strong></a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this week’s episode, I talk to you about what is my why? What the hell am I even doing? Understanding the other parts of the patient journey helping me find my why. Doubling my impact on the community. Why I created the client experience company. If I didn't start my business I would not have the impact I am having on healthcare.  <br><br>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284"><strong>Facebook group</strong></a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw"><strong>Youtube</strong></a></p>]]>
      </content:encoded>
      <pubDate>Tue, 04 May 2021 07:30:00 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/bc087ead/609e318e.mp3" length="6327567" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/vK-7DgFX2lJScrFMvO1xIOUlbvhXA-2lFeAMtsj6Yxc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg0Njkv/MTcwNzc2MTA4NC1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>632</itunes:duration>
      <itunes:summary>In this week’s episode, I talk to you about what is my why? What the hell am I even doing? Understanding the other parts of the patient journey helping me find my why. Doubling my impact on the community. Why I created the client experience company. If I didn't start my business I would not have the impact I am having on healthcare.  Reach out to Me:Social:Facebook groupYoutube</itunes:summary>
      <itunes:subtitle>In this week’s episode, I talk to you about what is my why? What the hell am I even doing? Understanding the other parts of the patient journey helping me find my why. Doubling my impact on the community. Why I created the client experience company. If I </itunes:subtitle>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
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    <item>
      <title>WHAT DOES SUCCESS LOOK LIKE?</title>
      <itunes:episode>4</itunes:episode>
      <podcast:episode>4</podcast:episode>
      <itunes:title>WHAT DOES SUCCESS LOOK LIKE?</itunes:title>
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        <![CDATA[<p>In this week’s episode, I talk to you about the metrics of your business that correlate with your patient success. You need to understand all the touch points with the patient in your business. The most undervalue and misunderstood interactions in your practice are outside of your clinical care. Lastly, What is your biggest leverage points. <br><br>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284"><strong>Facebook group</strong></a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw"><strong>Youtube</strong></a></p>]]>
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        <![CDATA[<p>In this week’s episode, I talk to you about the metrics of your business that correlate with your patient success. You need to understand all the touch points with the patient in your business. The most undervalue and misunderstood interactions in your practice are outside of your clinical care. Lastly, What is your biggest leverage points. <br><br>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284"><strong>Facebook group</strong></a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw"><strong>Youtube</strong></a></p>]]>
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      <pubDate>Tue, 04 May 2021 07:20:00 +0000</pubDate>
      <author>Jerry Durham</author>
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      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/N41TMRpXHJJwzUNmSzhYJTyfIND7ZH1GHUIqlRz-ing/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg0Njgv/MTcwNzc2MTA4NC1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>574</itunes:duration>
      <itunes:summary>In this week’s episode, I talk to you about the metrics of your business that correlate with your patient success. You need to understand all the touch points with the patient in your business. The most undervalue and misunderstood interactions in your practice are outside of your clinical care. Lastly, What is your biggest leverage points. Reach out to Me:Social:Facebook groupYoutube</itunes:summary>
      <itunes:subtitle>In this week’s episode, I talk to you about the metrics of your business that correlate with your patient success. You need to understand all the touch points with the patient in your business. The most undervalue and misunderstood interactions in your pr</itunes:subtitle>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
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    <item>
      <title>WHAT YOU NEED TO KNOW! Part 2</title>
      <itunes:episode>3</itunes:episode>
      <podcast:episode>3</podcast:episode>
      <itunes:title>WHAT YOU NEED TO KNOW! Part 2</itunes:title>
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        <![CDATA[<p>In this week’s episode, I talk to you about my journey/ backstory. My best advice for finding the right coach or mentor. The tipping points in my journey. Understanding the flow of business. Hot take " Your front desk is a revenue generator." Lastly, lessons from the mistakes on my 12-year journey. <br><br>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284"><strong>Facebook group</strong></a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw"><strong>Youtube</strong></a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this week’s episode, I talk to you about my journey/ backstory. My best advice for finding the right coach or mentor. The tipping points in my journey. Understanding the flow of business. Hot take " Your front desk is a revenue generator." Lastly, lessons from the mistakes on my 12-year journey. <br><br>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284"><strong>Facebook group</strong></a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw"><strong>Youtube</strong></a></p>]]>
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      <pubDate>Tue, 04 May 2021 07:10:00 +0000</pubDate>
      <author>Jerry Durham</author>
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      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/rGuqwfrssK5xLw_4EDJ2X_T61oYaUwVDfnRtDUqN0PM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg0Njcv/MTcwNzc2MTA4NC1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>2141</itunes:duration>
      <itunes:summary>In this week’s episode, I talk to you about my journey/ backstory. My best advice for finding the right coach or mentor. The tipping points in my journey. Understanding the flow of business. Hot take " Your front desk is a revenue generator." Lastly, lessons from the mistakes on my 12-year journey. Reach out to Me:Social:Facebook groupYoutube</itunes:summary>
      <itunes:subtitle>In this week’s episode, I talk to you about my journey/ backstory. My best advice for finding the right coach or mentor. The tipping points in my journey. Understanding the flow of business. Hot take " Your front desk is a revenue generator." Lastly, less</itunes:subtitle>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
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    <item>
      <title>WHAT YOU NEED TO KNOW!</title>
      <itunes:episode>2</itunes:episode>
      <podcast:episode>2</podcast:episode>
      <itunes:title>WHAT YOU NEED TO KNOW!</itunes:title>
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      <description>
        <![CDATA[<p>In this week’s episode, I talk to you about Who this podcast is for and who it is not for. This show is for healthcare practices that want to serve more people in their community with their service. This show will challenge your beliefs, biases, opinion, and even your experiences in healthcare. It does not care about your payer model or your practice model. Business success comes from the patient success which leads to your success.   <br><br>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284"><strong>Facebook group</strong></a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw"><strong>Youtube</strong></a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this week’s episode, I talk to you about Who this podcast is for and who it is not for. This show is for healthcare practices that want to serve more people in their community with their service. This show will challenge your beliefs, biases, opinion, and even your experiences in healthcare. It does not care about your payer model or your practice model. Business success comes from the patient success which leads to your success.   <br><br>Reach out to Me:</p><p>Social:</p><p><a href="https://www.facebook.com/groups/488519702342284"><strong>Facebook group</strong></a></p><p><a href="https://www.youtube.com/channel/UCPz8_pWAP2yd4T7vWrgAeJw"><strong>Youtube</strong></a></p>]]>
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      <pubDate>Tue, 04 May 2021 07:00:00 +0000</pubDate>
      <author>Jerry Durham</author>
      <enclosure url="https://media.transistor.fm/30550a6e/8aa5ce9a.mp3" length="3749670" type="audio/mpeg"/>
      <itunes:author>Jerry Durham</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/0044qSueFoeCXyRe6M7XmKlhbJ1aSles8tuTF5FRmIc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3Mjg0NjYv/MTcwNzc2MTA4NC1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>375</itunes:duration>
      <itunes:summary>In this week’s episode, I talk to you about Who this podcast is for and who it is not for. This show is for healthcare practices that want to serve more people in their community with their service. This show will challenge your beliefs, biases, opinion, and even your experiences in healthcare. It does not care about your payer model or your practice model. Business success comes from the patient success which leads to your success.   Reach out to Me:Social:Facebook groupYoutube</itunes:summary>
      <itunes:subtitle>In this week’s episode, I talk to you about Who this podcast is for and who it is not for. This show is for healthcare practices that want to serve more people in their community with their service. This show will challenge your beliefs, biases, opinion, </itunes:subtitle>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
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      <itunes:episode>1</itunes:episode>
      <podcast:episode>1</podcast:episode>
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      <pubDate>Wed, 28 Apr 2021 22:42:16 +0000</pubDate>
      <author>Jerry Durham</author>
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      <itunes:author>Jerry Durham</itunes:author>
      <itunes:duration>376</itunes:duration>
      <itunes:summary>
        <![CDATA[]]>
      </itunes:summary>
      <itunes:keywords>business, health, healthcare, ptexp, trainer, doctors, therapist, chiropractor, physical therapy, front desk, occupational therapist, dietitian, medical, occupational therapy, physical therapist</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
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