Transistor (https://transistor.fm) https://feeds.transistor.fm/what-brands-want How AI and technology turn marketing spend into growth. CartographAI’s What Brands Want runs two editions in one feed: senior marketers with Danilo Tauro on what they actually need from vendors and agencies, and the sell-side view with Jay Friedman on where the tech is going. Practical, specific, every other week. © 2026 CartographAI ccf0c76d-2de6-5cc8-b11b-8e90497ac2e2 yes What Brands Want (Official Show Trailer) en Tue, 03 Nov 2026 11:57:52 +0000 Tue, 03 Nov 2026 12:02:23 +0000 https://img.transistorcdn.com/MhyMUGHmslfT1EqSlDPGTZu3VVKXZ3YzM6WQCr-u9Pk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mM2Vk/YTJjN2IyYzgxOTk1/NGU4MTAyODJiN2Q5/MzhkZC5qcGc.jpg episodic CartographAI How AI and technology turn marketing spend into growth. CartographAI’s What Brands Want runs two editions in one feed: senior marketers with Danilo Tauro on what they actually need from vendors and agencies, and the sell-side view with Jay Friedman on where the tech is going. Practical, specific, every other week. How AI and technology turn marketing spend into growth. marketing, brand marketing, adtech, martech, AI, brands, creative, growth, advertisers, measurement, efficiency, efficient, media, advertising, CMO, brand strategy, vendor relationships, B2B marketing, marketing technology, agency, media buying, CartographAI Joana Pinto Leite No No 4 4 Thriving in a transformation: Strategy and Speed full 27e24154-8d11-4d0f-9a52-068ea389f5ad https://share.transistor.fm/s/3b0d01b1 Ariadne Oliveira, CMO at Revlon Professional, joins hosts Danilo Tauro and Jay Friedman on What Brands Want. With a career spanning global transformations across Reckitt Benckiser, Nestlé, and Danone, Ariadne breaks down why a transformation that takes three years has already failed, why showing impact within six months matters far more than waiting for a "perfect" solution, and how to protect long-term growth priorities when short-term profit pressures hit. Plus, she shares how beauty brands can spot real innovation across adjacent categories like fragrance and skincare, why the industry is currently five times too slow from trend identification to shelf, and what tech vendors and agencies must understand about pricing, speed, and real differentiation if they want to survive in a post-AI landscape.

]]> Ariadne Oliveira, CMO at Revlon Professional, joins hosts Danilo Tauro and Jay Friedman on What Brands Want. With a career spanning global transformations across Reckitt Benckiser, Nestlé, and Danone, Ariadne breaks down why a transformation that takes three years has already failed, why showing impact within six months matters far more than waiting for a "perfect" solution, and how to protect long-term growth priorities when short-term profit pressures hit. Plus, she shares how beauty brands can spot real innovation across adjacent categories like fragrance and skincare, why the industry is currently five times too slow from trend identification to shelf, and what tech vendors and agencies must understand about pricing, speed, and real differentiation if they want to survive in a post-AI landscape.

]]> Mon, 02 Nov 2026 15:07:31 +0000 CartographAI CartographAI 1017 Ariadne Oliveira, CMO at Revlon Professional, joins hosts Danilo Tauro and Jay Friedman on What Brands Want. With a career spanning global transformations across Reckitt Benckiser, Nestlé, and Danone, Ariadne breaks down why a transformation that takes three years has already failed, why showing impact within six months matters far more than waiting for a "perfect" solution, and how to protect long-term growth priorities when short-term profit pressures hit. Plus, she shares how beauty brands can spot real innovation across adjacent categories like fragrance and skincare, why the industry is currently five times too slow from trend identification to shelf, and what tech vendors and agencies must understand about pricing, speed, and real differentiation if they want to survive in a post-AI landscape.

]]> marketing, brand marketing, adtech, martech, AI, brands, creative, growth, advertisers, measurement, efficiency, efficient, media, advertising, CMO, brand strategy, vendor relationships, B2B marketing, marketing technology, agency, media buying, CartographAI No 3 3 Marketing Fundamentals in the AI Era full 13962f4f-a190-418b-9dba-c7080cf843bc https://share.transistor.fm/s/1e76628f Daniele Calderoni, CMO at Zurich Insurance, joins hosts Danilo Tauro and Jay Friedman on What Brands Want. He breaks down why classic brand-building fundamentals still hold up in the age of AI search, how the 95/5 rule shapes long-cycle marketing budgets, and why AI is transforming search and machine discoverability far more than the core human psychology of buying. Plus, he shares how Zurich uses creators to build trust in low-involvement categories, his strategic-versus-volume framework for in-housing agency work, and what tech vendors and agencies must do to actually earn a marketing leader's attention.

]]> Daniele Calderoni, CMO at Zurich Insurance, joins hosts Danilo Tauro and Jay Friedman on What Brands Want. He breaks down why classic brand-building fundamentals still hold up in the age of AI search, how the 95/5 rule shapes long-cycle marketing budgets, and why AI is transforming search and machine discoverability far more than the core human psychology of buying. Plus, he shares how Zurich uses creators to build trust in low-involvement categories, his strategic-versus-volume framework for in-housing agency work, and what tech vendors and agencies must do to actually earn a marketing leader's attention.

]]> Mon, 26 Oct 2026 17:59:07 +0000 CartographAI CartographAI 1778 Daniele Calderoni, CMO at Zurich Insurance, joins hosts Danilo Tauro and Jay Friedman on What Brands Want. He breaks down why classic brand-building fundamentals still hold up in the age of AI search, how the 95/5 rule shapes long-cycle marketing budgets, and why AI is transforming search and machine discoverability far more than the core human psychology of buying. Plus, he shares how Zurich uses creators to build trust in low-involvement categories, his strategic-versus-volume framework for in-housing agency work, and what tech vendors and agencies must do to actually earn a marketing leader's attention.

]]> marketing, brand marketing, adtech, martech, AI, brands, creative, growth, advertisers, measurement, efficiency, efficient, media, advertising, CMO, brand strategy, vendor relationships, B2B marketing, marketing technology, agency, media buying, CartographAI No 2 2 The Messy Middle: How to Connect Creative, Media, and AI at Enterprise Scale full 9ea3ac94-706e-4834-8111-f3892de7ee70 https://share.transistor.fm/s/b4e0c7b4 Oz Etzioni, CEO and co-founder of Clinch, and Matt Simmonds, Managing Partner at Publicis Media, joined hosts Danilo Tauro and Jay Friedman on What Brands Want. Oz and Matt break down how connecting creative and media operations delivers scalable advertising results, why shiny tech fails without a strong unglamorous foundation like taxonomy, and how agencies and tech vendors can partner to transform intelligent supply chains. Plus, they discuss the pitfalls of jumping between industry trends, managing complexity across global enterprise brands, and why true agency-vendor collaboration is key to long-term ROI.

]]> Oz Etzioni, CEO and co-founder of Clinch, and Matt Simmonds, Managing Partner at Publicis Media, joined hosts Danilo Tauro and Jay Friedman on What Brands Want. Oz and Matt break down how connecting creative and media operations delivers scalable advertising results, why shiny tech fails without a strong unglamorous foundation like taxonomy, and how agencies and tech vendors can partner to transform intelligent supply chains. Plus, they discuss the pitfalls of jumping between industry trends, managing complexity across global enterprise brands, and why true agency-vendor collaboration is key to long-term ROI.

]]> Tue, 13 Oct 2026 21:48:12 +0100 CartographAI CartographAI 1522 Oz Etzioni, CEO and co-founder of Clinch, and Matt Simmonds, Managing Partner at Publicis Media, joined hosts Danilo Tauro and Jay Friedman on What Brands Want. Oz and Matt break down how connecting creative and media operations delivers scalable advertising results, why shiny tech fails without a strong unglamorous foundation like taxonomy, and how agencies and tech vendors can partner to transform intelligent supply chains. Plus, they discuss the pitfalls of jumping between industry trends, managing complexity across global enterprise brands, and why true agency-vendor collaboration is key to long-term ROI.

]]> marketing, brand marketing, adtech, martech, AI, brands, creative, growth, advertisers, measurement, efficiency, efficient, media, advertising, CMO, brand strategy, vendor relationships, B2B marketing, marketing technology, agency, media buying, CartographAI No 1 1 How Vendors Win (and Lose) the CMO’s Trust full 4fb68b55-9d9f-4558-8433-1d1a37940c67 https://share.transistor.fm/s/dd4d8be2 Jourdan Hathaway, CMO and CBO at General Assembly, joined our premiere episode of What Brands Want, hosted by Danilo Tauro and Jay Friedman. Jourdan breaks down her evolution from CMO to CBO, how she fixed a 39% revenue leak without spending extra ad dollars, and why the "safe" enterprise vendor choice simply doesn't exist anymore. Plus, she shares real-world lessons from deploying AI, managing "Yo Mama" prank calls in contact centers, and what sales teams must do to earn a buyer's trust today.

]]> Jourdan Hathaway, CMO and CBO at General Assembly, joined our premiere episode of What Brands Want, hosted by Danilo Tauro and Jay Friedman. Jourdan breaks down her evolution from CMO to CBO, how she fixed a 39% revenue leak without spending extra ad dollars, and why the "safe" enterprise vendor choice simply doesn't exist anymore. Plus, she shares real-world lessons from deploying AI, managing "Yo Mama" prank calls in contact centers, and what sales teams must do to earn a buyer's trust today.

]]> Mon, 14 Sep 2026 22:37:44 +0100 CartographAI CartographAI 1503 Jourdan Hathaway, CMO and CBO at General Assembly, joined our premiere episode of What Brands Want, hosted by Danilo Tauro and Jay Friedman. Jourdan breaks down her evolution from CMO to CBO, how she fixed a 39% revenue leak without spending extra ad dollars, and why the "safe" enterprise vendor choice simply doesn't exist anymore. Plus, she shares real-world lessons from deploying AI, managing "Yo Mama" prank calls in contact centers, and what sales teams must do to earn a buyer's trust today.

]]> marketing, brand marketing, adtech, martech, AI, brands, creative, growth, advertisers, measurement, efficiency, efficient, media, advertising, CMO, brand strategy, vendor relationships, B2B marketing, marketing technology, agency, media buying, CartographAI No What Brands Want (Official Show Trailer) trailer e6414645-36da-4ee3-8897-770edb2812a7 https://share.transistor.fm/s/1a0f6c2b Every day, brands and adtech partners sit across the same table and talk right past each other. In this official trailer, hosts Jay Friedman and Danilo Tauro introduce What Brands Want, a new show dedicated to bringing the honest conversations that usually happen behind closed doors right out into the open. Navigating an ecosystem of over 15,000 adtech and martech partners isn't easy. Every two weeks, we unpack what it actually takes to earn brand and agency trust, without the fluff.

]]> Every day, brands and adtech partners sit across the same table and talk right past each other. In this official trailer, hosts Jay Friedman and Danilo Tauro introduce What Brands Want, a new show dedicated to bringing the honest conversations that usually happen behind closed doors right out into the open. Navigating an ecosystem of over 15,000 adtech and martech partners isn't easy. Every two weeks, we unpack what it actually takes to earn brand and agency trust, without the fluff.

]]> Tue, 08 Sep 2026 00:13:59 +0100 CartographAI CartographAI 83 Every day, brands and adtech partners sit across the same table and talk right past each other. In this official trailer, hosts Jay Friedman and Danilo Tauro introduce What Brands Want, a new show dedicated to bringing the honest conversations that usually happen behind closed doors right out into the open. Navigating an ecosystem of over 15,000 adtech and martech partners isn't easy. Every two weeks, we unpack what it actually takes to earn brand and agency trust, without the fluff.

]]> marketing, brand marketing, adtech, martech, AI, brands, creative, growth, advertisers, measurement, efficiency, efficient, media, advertising, CMO, brand strategy, vendor relationships, B2B marketing, marketing technology, agency, media buying, CartographAI No