How do I confidently talk about my pricing?
What should I say on a sales call with a couple?
How do I close more bookings without feeling pushy?

What mistakes make couples lose confidence in a vendor?
Can you build a six-figure wedding business without working every weekend?

In this episode we go deep into sales calls, pricing questions, what it takes to build trust and confidence with new couples, how to become a vendor that closes new couples on a call with a 80-90% booking rate ... This is just a taste of the questions I cover in this episode.  There's even a section at the end diving deep into questions on what it takes to build a business with kids.  

Listen in, its a good one!

—

🚀 Ready for a step-by-step roadmap to build authority, book consistently, and grow your wedding business with confidence?

Inside Wedding Pro Academy, I teach this entire SEO strategy (and so much more) in my masterclass — plus a clear, actionable plan to help you become the go-to expert in your market.

I only open enrollment a few times a year.

Doors close April 15.
 Sign up before March 22 and you’ll get early access + $500 off.

Learn more here 👉 https://weddingproacademy.com 💍

Why am I not getting inquiries even though my work is good?
How do I get couples to trust me if I’m still new?
How do I stand out in such a saturated wedding market?
What should a wedding website include to actually convert inquiries?
How do newer vendors compete with vendors who have years of reviews?

This is just a taste of the questions I cover in this episode.  It's a juicy one, don't miss it!

—

🚀 Ready for a step-by-step roadmap to build authority, book consistently, and grow your wedding business with confidence?

Inside Wedding Pro Academy, I teach this entire SEO strategy (and so much more) in my masterclass — plus a clear, actionable plan to help you become the go-to expert in your market.

I only open enrollment a few times a year.

Doors close April 15.
 Sign up before March 22 and you’ll get early access + $500 off.

Learn more here 👉 https://weddingproacademy.com 💍

If your website isn’t booking…
 If your rankings dropped…
 If you feel like you’re doing everything and Google still isn’t rewarding you…

You’re not alone.

In this episode, I’m sharing the wake-up call that changed everything for me — when my website dropped from spot 1 to spot 11.

Here’s the truth: SEO isn’t broken. The rules just evolved.

“In 2026, Google only cares about a few things — and most wedding pros are missing them.”

Inside this episode, I’m breaking down the 5 things Google actually needs from your wedding business website — and how to fix what’s quietly costing you bookings.

“SEO isn’t about tricks. It’s about clarity, authority, and consistency.”

Learn ✨ 3 simple action steps✨  you can implement immediately to get ranked on Page 1

—

🚀 Ready for a step-by-step roadmap to build authority, book consistently, and grow your wedding business with confidence?

Inside Wedding Pro Academy, I teach this entire SEO strategy (and so much more) in my masterclass — plus a clear, actionable plan to help you become the go-to expert in your market.

I only open enrollment a few times a year.

Doors close April 15.
 Sign up before March 22 and you’ll get early access + $500 off.

Learn more here 👉 https://weddingproacademy.com 💍

If you’re waiting for the perfect time, more confidence, or “one more booking” before you make a move in your wedding business… this episode is for you.

Most wedding pros don’t fail because they make bad decisions. They stay stuck because they don’t make any decisions at all.

Endless researching. Constantly tweaking your website or pricing. Waiting to niche down, raise rates, hire help, or launch the idea you can’t stop thinking about.

Perfection feels productive — but it’s just fear slowing you down.

In this episode, I’m sharing why business rewards movement, not certainty — plus the story of a major shift I made in my own wedding business that felt risky but completely changed everything (without hurting my income).

🎧 Inside the episode:
 ✨ Why indecision is more expensive than a wrong move
 ✨ How fast decisions create momentum, clarity and growth
 ✨ The real cost of waiting to feel “ready”
 ✨ A simple 3-step framework to make aligned decisions quickly
 ✨ The mindset shift that builds real momentum

You don’t need the perfect decision. You need a decision you’re willing to commit to.

If you’ve been feeling stuck, this episode will help you trust yourself, move forward, and build momentum — starting now. 💍

🚀 Ready for a clear roadmap to book more weddings and grow with confidence?
 Learn more about Wedding Pro Academy here 👉 https://weddingproacademy.com

You can be incredibly talented, experienced, and have a professionally designed website… and still struggle with inconsistent inquiries.

In today’s episode, we’re breaking down what’s actually happening when an engaged couple lands on your homepage — and why they decide in just seconds whether they trust you enough to reach out. If you’ve ever wondered why your website traffic isn’t turning into bookings, this episode will give you immediate clarity.

This isn’t about making your website prettier or starting over from scratch. It’s about understanding what couples are subconsciously looking for and making sure your homepage builds trust, connection, and confidence from the very first glance.

🎧 Inside the episode:
✨ Why couples decide so quickly whether to stay on your website or click away
✨ What your homepage’s real job is (and what it’s not)
✨ The 5 essential elements every wedding business homepage needs to build trust
✨ Why clear positioning matters more than fancy design
✨ How emotional connection helps couples feel understood and seen
✨ Why social proof and authority reduce hesitation and risk
✨ The simple next-step your homepage must clearly guide couples to take

If you’re a wedding business owner who knows you’re great at what you do but isn’t seeing consistent inquiries — especially if you’re newer in business — this episode will help you see your homepage through a couple’s eyes and make small changes that lead to more bookings. 💍

🚀 Ready to build a wedding business that actually books, grows, and scales?
Learn more about my full program here 👉 https://weddingproacademy.com

📲 Come find me on Instagram:
👉 https://instagram.com/wedding.pro.academy

Today we're having a real, honest conversation about the belief almost every entrepreneur struggles with at some point — “I’m behind. I should be doing more.”  If you’ve been feeling stuck, overwhelmed, or like life has gotten in the way of your business lately, this episode is going to bring you clarity and reframe everything. 

This isn’t about grinding harder, doing more, or pushing through burnout. It’s about reframing where you are, trusting the season you’re in, and understanding why growth often happens when it feels like nothing is working.

🎧 Inside this episode, we talk about:
✨ Why the belief “I’m behind” shows up for almost every business owner
✨ How life seasons (kids, family, chaos, change) don’t mean your business is failing
✨ The powerful question to ask yourself when you feel like you’re not doing enough
✨ Why growth often happens behind the scenes before you see results
✨ How to stop tying your worth and success only to money or bookings
✨ Why feeling uncomfortable can mean you’ve entered a bigger arena — not that you’re failing

If you’re a wedding business owner who feels frustrated, discouraged, or like you should be further along by now — this episode will shift how you see your business, your progress, and yourself. 💍

🚀 Ready to build a wedding business that supports your life (not drains it)?
Learn more about my full program here 👉 https://weddingproacademy.com

📲 Come find me on Instagram:
👉 https://instagram.com/wedding.pro.academy

In this episode, I’m breaking down the one insanely simple thing you can do in under an hour that instantly increases trust, legitimacy, and bookings — without selling, posting more content, or chasing leads.

This isn’t about SEO hacks or complicated strategies.
It’s about understanding how couples actually make decisions — and positioning yourself as the obvious choice.

🎧 Inside this episode, we talk about:
✨ Why Google is a trust platform (not a marketing one)
✨ What you could be subconsciously communicating to couples by having "no presence"
✨ One insanely simple thing you can do in one-hour that has removes hesitation from Brides & Grooms
✨ What booked-out pros are doing, that you aren't

If you’re a newer wedding business owner who wants to book more weddings and isn't sure why this isn't happening — this episode will shift how you see your business. 💍

🚀 Ready to go all in on your wedding business?
Learn more about my full program here 👉 https://weddingproacademy.com

📲 Come find me on Instagram:
👉 https://instagram.com/wedding.pro.academy

 💍 How to Book Couples in a Single Call Without Being Salesy

Ever hang up an inquiry call thinking “that went well”… and then never hear back? 😩
You’re not bad at sales — you just haven’t been taught how to lead the call.

In this episode, I’m pulling back the curtain on how I run inquiry consults that feel natural, confident, and pressure-free — yet consistently turn into bookings. With over 10+ years in the wedding industry, an 80% close rate on calls 📞 and 50% close rate by email 💻, I’m sharing what actually works.

🎧 Inside this episode, you’ll learn:
✨ How to set up the inquiry call so couples already trust you
✨ How to lead the conversation (without rambling or oversharing)
✨ What to listen for to uncover real fears + objections
✨ How to build instant connection and authority
✨ How to close the call so it feels like an easy yes

If you’re a newer wedding business owner ready to stop wasting all this time trying to book couples and failing and you're ready to jump on consults and start booking couples with confidence — this one’s for you. 💖

🚀 Ready to go deeper and master closing sales step by step?
Join my Wedding Business Masterclass 👉 https://weddingproacademy.com

📲 Connect with me on Instagram:
👉 https://instagram.com/wedding.pro.academy

There are just too many insanely good wedding photographers, planners, and florists 😰
 “How will I ever fit in?”

You will. You deserve to. Your people are waiting for you—and in this episode, we’re exploring exactly why.

If scrolling Instagram makes you feel like everyone is already booked, established, and miles ahead, this episode will shift your perspective and get you unstuck. You’ll discover:

• Why competition isn’t the problem 🚫
• Why comparison keeps you small 🛑
• How getting clear on what makes you special & different is the key to booking more weddings with confidence ✨

We’ll dive into:

• Why couples will always choose alignment over price 💍
• How authenticity builds trust 🤝
• Why owning your lane unapologetically is your secret weapon 🏆

You’re not behind, not too small, and not “not enough.” You just haven’t stepped fully into your specialness—and you haven’t been taught how to communicate it clearly to your people 💪

Ready to take your wedding business to the next level?
Learn how to define your lane, attract aligned couples, and build a thriving business inside my Wedding Business Masterclass 👉 www.WeddingProAcademy.com

📸 Follow me on Instagram!
Behind-the-scenes tips, mindset pep talks, and tons of value for wedding pros.
https://www.instagram.com/wedding.pro.academy/

Why are brides ghosting you—even when your prices are great and you’ve bent over backward to please them?

In this episode, we break down the 3 real reasons brides are ignoring you, and it has nothing to do with your talent or your pricing.

You’ll learn why:

• Brides don’t see your offer as valuable (even when it is)
• There’s no urgency or emotional pull to book you
• Your own lack of belief in your offer is silently pushing clients away

Through a powerful comparison of two wedding photographers—one fully behind her value and one underpricing and over-delivering—we uncover the invisible energy, confidence, and positioning that make clients say “I need to book you now.”  If you're tired of discounting, tired of being overlooked, and ready to step into full confidence, premium positioning, and offers that sell themselves - and you're still getting ghosted by Brides, this episode is for you!

 Learn how to create undeniable value, build trust in minutes, and become the obvious “yes.”

👉 https://weddingproacademy.com/

Join the Wedding Business Masterclass — your complete roadmap to a thriving, full-time wedding business. You don’t have to build this dream alone. 💛
🚀 weddingproacademy.com/wedding-business-masterclass

Find me on the Gram!

Behind-the-scenes tips, mindset pep talks, and tons of value for wedding pros.
 📸 instagram.com/wedding.pro.academy

Wondering why it's taking so long to get over that hump of "nothings working, this is taking so long, everyone else seems to be booking but not me, IDK what I'm doing, my inbox is empty - again" stuck place that so many wedding businesses give up in?  Today we talk about WHY it takes so long to get a wedding business off the ground and go into detail on the exact ingredients successful wedding businesses have in common ✨

Inside This Episode:

• 💡 The real reason it feels like nothings working
• ⚡ What it actually takes to build a successful wedding business
• ⭐ The specific ingredients the top wedding industry pros have in place that you will need too
• 🚀 One ingredient you can implement right now to book you weddings.

FREEBIE (Don’t Miss This!)

Want a quick win that leads to real bookings? 🙌
This freebie is literal gold How to Get IN with Established Wedding Planners — your 3-step guide to building genuine connections that lead to referrals.
👉 weddingproacademy.com/this-is-gold

Tired of figuring it out on your own and ready to see progress fast?

Join the Wedding Business Masterclass — your complete roadmap to a thriving, full-time wedding business. You don’t have to build this dream alone. 💛
👉 weddingproacademy.com/wedding-business-masterclass

Find me on the Gram!

Behind-the-scenes tips, mindset pep talks, and tons of value for wedding pros.
 📸 instagram.com/wedding.pro.academy

If your inbox is quiet, it’s easy to wonder what you’re doing wrong. But the truth is—you’re probably far more talented than your bookings show. Brides just aren’t finding you yet. 💛

In this episode, we pull back the curtain on how couples actually search for vendors, what instantly builds trust, and why a few small tweaks to your online presence can completely change your booking flow. ✨

Inside This Episode:

• 💡 The real reason brides scroll past some vendors
• 🧠 The psychology behind how couples make decisions
• ⚡ What makes them click “book” in seconds
• ⭐ The credibility cues that instantly build trust
• 🎯 The simple shifts that turn “invisible online” into “booked solid”
• 🚀 Five quick changes you can make today for immediate improvement

This is the episode that helps you finally understand what’s been holding you back—and what’s possible once brides can actually see you. 

FREEBIE (Don’t Miss This!)

Want a quick win that leads to real bookings? 🙌
 Download How to Get IN with Established Wedding Planners — your 3-step guide to building genuine connections that lead to referrals.
👉 weddingproacademy.com/this-is-gold

Ready for real growth?

Explore the Wedding Business Masterclass — your complete roadmap to a thriving, full-time wedding business. You don’t have to build this dream alone. 💛
👉 weddingproacademy.com/wedding-business-masterclass

Find me on the Gram!

Behind-the-scenes tips, mindset pep talks, and tons of value for wedding pros.
 📸 instagram.com/wedding.pro.academy

In this episode, we get real about the season of business that feels slow, messy, confusing, and like nothing is working. You’ll learn why people give up, what building a business actually feels like, and the one decision that changes everything: going all in. We’ll talk about self-trust, reframing your thoughts, staying on your own path, and the practical backend work you can focus on when bookings are slow.

This is your reminder that you’re not behind—you’re becoming the person capable of holding the success your dream wedding business is preparing you for. Fully commit. Keep going. You can’t not get there if you don’t stop.

Wedding planners, photographers, and videographers: grab my free guide for connecting with established planners who can send you consistent referrals → ✍️

“This Is GOLD – How to Get In With Established Wedding Planners.” 
It’s a copy-and-paste, step-by-step template for new planners, photographers, and videographers who want to connect with established pros the right way.

✨ Get it here: https://weddingproacademy.com/this-is-gold

WEB: https://weddingproacademy.com/
Follow me on the Gram: @wedding.pro.academy 

If you’ve been told to “email 50 planners and offer to work for free,” this episode is your wake-up call. Cold pitching rarely works — and I’m breaking down exactly why established planners ignore those messages and why it has nothing to do with you.

You’ll learn what planners actually look for, why trust matters more than free help, and the simple shift that will get you noticed, respected, and remembered. I’ll also share a real example of the kind of pitch that does work — one that gives planners something they actually value and makes it easy for them to say yes.

Want the exact script? ✍️
Grab my free guide: “This Is GOLD – How to Get In With Established Wedding Planners.” 
It’s a copy-and-paste, step-by-step template for new planners, photographers, and videographers who want to connect with established pros the right way.

✨ Get it here: https://weddingproacademy.com/this-is-gold

WEB: https://weddingproacademy.com/
Follow me on the Gram: @wedding.pro.academy 

Starting a wedding business can feel overwhelming — but it doesn’t have to be. In this episode, I’m breaking down 50 practical, simple steps I would take if I were building a wedding business from the very beginning.

We cover everything from choosing your niche, naming your business, and setting up the essentials… to creating packages, building your website, getting your first testimonials, networking, mastering SEO, and showing up consistently on social media.

You’ll learn how to set up systems, manage your money, build a strong vendor network, and stay focused on your “why” every step of the way. Whether you’re starting fresh or rebooting your business, this episode gives you a clear roadmap to get moving — without overthinking, overspending, or getting stuck.

If you want a simple, actionable plan to launch your wedding business with confidence, this episode is for you.

Want more guidance? If you loved this episode and want more practical step-by-step guidance from someone whos been where you are and has seen it to the other side.  If you LOVE the idea of a simple clear practical roadmap that gets you booking weddings quickly. 

Learn More: Wedding Pro Academy
https://weddingproacademy.com/
Follow me on the Gram: @wedding.pro.academy 

If your inbox has been a little too quiet lately, this episode is for you. Whether you’re a planner, photographer, florist, or any kind of wedding pro — there are a few simple but powerful shifts that can completely change how many couples are reaching out to you.

Today we break down the most common mistakes that keep newer wedding business owners from getting consistent inquiries — and what to do instead. From unclear messaging and outdated websites to slow responses and hidden confidence blocks, we're discussing the behind-the-scenes reasons couples might be passing you by (and how to fix them fast).

You’ll learn:
 ✨ The small visibility gaps that quietly stop clients from inquiring
 ✨ Why confidence and clarity matter more than the algorithm
 ✨ How to create a client experience that converts interest into bookings
 ✨ Real systems and mindset shifts that help you grow with ease

🎧 Tune in and start fixing the five mistakes that could be costing you your next booking — and if you’re ready to go deeper, check out Wedding Pro Academy, where Nicole teaches you the exact systems and mindset to build a profitable, sustainable wedding business you love.

Learn More: 
www.WeddingProAcademy.com

You’re amazing at what you do — your weddings run smoothly, your couples love you, and you give everything to every event. So why aren’t you being seen (and paid) like the expert you actually are?

In this episode, we’re diving into one of the biggest reasons wedding planners and creatives stay stuck: you’re not positioning yourself as the authority in your business.

If you’ve ever found yourself:
 ✨ Taking on every wedding because you’re afraid to say no
✨ Overworking, over-giving, and undercharging
✨ Letting your clients blur the lines of your role
✨ Or watering down your brilliance trying to please everyone

Then this episode will be a total game-changer.

We’ll unpack the beliefs that are holding you back, the actions that are keeping you small, and the simple mindset and business shifts that will help you step into your expert energy — so you can finally attract better clients, set clear boundaries, and grow the business you really want. Because when you show up as the expert, everything changes: your bookings, your income, your reputation, and your confidence.

👉 Learn more about elevating your wedding business at www.weddingproacademy.com

You’ll learn how to:
 • Set yourself up for success before the call even starts
 • Lead the conversation with confidence
 • Sell by serving (not pushing)
 • Set yourself up as an authority in the weddings
 • Shift your energy so that couples feel connected to you, inspired by you, and want to work with you

Standout Quotes:
💬 “You book brides when you stop needing them and start helping them.”
💬 “Show them what it feels like to work with you — not just what it costs.”
💬 “The more prepared you are, the more relaxed you sound — and relaxed sells.”

The Wedding Pro Academy
Get on the List: Join the list to be notified the next time the Wedding Business Masterclass opens
 --> https://weddingproacademy.com/subscribe

WEB: https://weddingproacademy.com/
Follow me on the Gram: @wedding.pro.academy 

Standout Quotes:
💬 “Are you building a badass business or just giving yourself another full-time job?”
💬 “Even if you’re making six figures, if you’re working from burnout, it’s not a dream business.”
💬 “You probably do have enough time — you just haven’t learned how to make it work for you yet.

The Wedding Pro Academy
Get on the List: Join the list to be notified the next time the Wedding Business Masterclass opens
 --> https://weddingproacademy.com/subscribe

WEB: https://weddingproacademy.com/
Follow me on the Gram: @wedding.pro.academy 

Starting a wedding business can feel like jumping off a cliff into the unknown. Unlike a traditional 9–5, there’s no set salary, no clear path—and no one tells you what to charge. So... how much do wedding pros really make? And is this even a profitable industry?

In this episode, we dig deep into the real numbers behind wedding businesses—from planners and photographers to florists and officiants. But more importantly, we explore the mindset shifts and strategy required to actually make money doing what you love.

You’ll learn:

• What wedding pros actually charge (and make) in real markets
• Why copying someone else’s pricing is like “building a business with someone else’s blueprint”
• How to calculate your own profit potential with clarity
• The hidden factors that determine your income and success
• Why confidence in your value isn’t optional—“When you believe your value exceeds the cost, your energy will match the sale.”

“This isn’t like getting hired at a job with a $42k salary. Your income is based on YOU—your skills, your drive, your strategy.”

“You can’t just copy someone else’s prices and expect the same results. Their value, time, and client experience aren’t yours.”

If you’ve ever wondered:

• How much should I charge?
• Can I actually make $50k, $75k, or even six figures?
• How do I price myself without guessing?

…this episode will give you real answers and help you confidently pave your own path to profit—without burnout.

The Wedding Pro Academy
Get on the List: Join the list to be notified the next time the Wedding Business Masterclass opens
 --> https://weddingproacademy.com/subscribe

Just getting started in the wedding industry and struggling to book that first client? You’re not alone. In this episode, we break down why it’s so hard to land your first wedding—and what actually works. From styled shoots and social media to networking and Craigslist (yes, Craigslist!), I’m sharing what worked for me, what didn’t, and where you should focus your energy right now. If you’re feeling stuck, overwhelmed, or unsure how to move forward, this episode will give you real, practical steps to finally book that first wedding and start building the momentum your business needs.

✨ Bonus Tip: Don’t miss Episode 42 for the key traits of successful wedding businesses!

🔥 Notable Quotes

"All it takes is one or two or three weddings booked for you to start feeling like - hey, i can do this. This is worth it. I was meant to do this. Getting the ball rolling with a wedding expo, or with networking or with a paid listing is an easy way to get into the wedding industry and build up confidence so that you can start to trust this dream that was meant for you. Trust that this is something that was meant to be yours, something you can achieve, something that you are going to make happen. "

The Wedding Pro Academy
Get on the List: Join the list to be notified the next time the Wedding Business Masterclass opens
 --> https://weddingproacademy.com/subscribe

🎧 Podcast Episode Summary: Are your beliefs secretly blocking your business growth?

In today’s episode, I’m pulling back the curtain on the seven mindset traps that hold so many wedding pros back from building the business — and income — they truly want. Whether you're a planner, florist, photographer, or creative in the wedding industry, these beliefs can quietly shape your decisions, pricing, confidence, and even how visible you're willing to be.  

I share the exact shifts I had to make to break past my own plateau, and how you can start reworking these beliefs right now — no expensive course or big following needed. If you've got a goal of hitting 6-figures and your feeling stuck, this episode could be exactly what your missing.

🔥 Notable Quotes

"More isn't always better — unless its more of your ideal couples. Feeling like you need to take on all the weddings sucks your energy and is holding you back.  Trusting that your people will find you, is so much better. " 

"I used to believe I needed someone to do it with me. Now I know I just needed to believe in myself."
 
"If you're stuck in the belief that you don’t have enough time (I’ve got another job, 3 babies, whatever the excuse) - know that it’s an excuse, you just need to learn how to use the time you do have better.  when you learn to shift out of I don’t have enough time to how can I make this time work - everything changes)"

The Wedding Pro Academy
Get on the List:
 --> https://weddingproacademy.com/subscribe

Connect with Nicole: nicole@weddingproacademy.com
Learn more about The Wedding Business Masterclass: https://weddingproacademy.com/

Notable Quotes:

"There are specific things that the top wedding businesses have in place.  To explain this in the clearest way possible I’m gonna call these elements (the elements that successful wedding businesses all have in common) pillars.  Think of a few of the most successful wedding businesses you know, now think of those businesses being held up by pillars.  4 pillars to be specific.  Those pillars are essential to keeping this business at the top.  

Each of these pillars are built very intentionally, each pillar is really strong, strong enough to withstand the test of time.  When each of these 4 pillars are also really strong - they hold the business at the top, essentially creating a support system allowing this business to be seen as the "best of the best".  

It’s what makes this business super appealing to new Brides & Grooms.  Its what facilitates trust, and builds magnetism - that “I need to work with her” - feeling.  It’s what creates connection with other vendors (they recommend you over everyone else bringing you more business) and in short, it’s what makes your business stand out from the rest.  

What are these 4 Pillars? "

Listen in to find out ...

- - -

The Wedding Pro Academy
Get on the List:
 --> https://weddingproacademy.com/subscribe

Connect with Nicole: nicole@weddingproacademy.com
Follow me on the Gram: @wedding.pro.academy
Learn more about The Wedding Business Masterclass: https://weddingproacademy.com/

Notable Quotes:

"Trait #1 - You are hella Driven.  Something inside you has been telling you for years that you were meant to have your own business.  It’s a gut feeling, a knowing. A ‘I can’t work for someone else’ feeling.  You are probably the kid in school that was a leader, got mostly As, studied hard, worked hard, showed up to be the best.  You are the type of person that makes shit happen. You want something done, you get it done.  You figure it out, you make it happen.  Why being DRIVEN is a trait you need in weddings, you’re willing to work long hours, and take on a high work load, driven entrepreneurs are willing to go the extra mile, show up early, stay late, do whatever it takes to overdeliver. You’re probably also great at handling stress and chaos - hello, this is what weddings are, weddings need YOU to bring in ease, solve the problems under pressure, deliver results. "

- - -

The Wedding Pro Academy
Get on the List:
 --> https://weddingproacademy.com/subscribe

Connect with Nicole: nicole@weddingproacademy.com

Learn more about The Wedding Business Masterclass: https://weddingproacademy.com/

Notable Quotes:

"A Wedding Planner its more than the list of services and number of hours - a good planner is security for the Bride & Groom to know that everything will be handled, every vendor, every detail, every possible thing that could go wrong, wont because she's already on it.  She’s providing a very valuable service that assures the couple a dream wedding day.  One that feels stress free, easy, fun.  One that allows the couple to enjoy every second of the day without having to worry about any thing else.  She gives them the knowing that all the details they spent months planning are executed to perfection, which allows them to be fully in the moment - that is immensely valuable.  "

- - -

The Wedding Pro Academy
Get on the List:
 --> https://weddingproacademy.com/subscribe

Connect with Nicole: nicole@weddingproacademy.com

Learn more about The Wedding Business Masterclass: https://weddingproacademy.com/

Notable Quotes:

"There’s a distinct difference between building a dream wedding business that gives you luxurious amounts of money, time and freedom AND a wedding business that feels like a grind.  The main difference here is the owner who’s running the business. The dream wedding business owner is in CEO mode. The overworked and underpaid wedding business owner is still a worker bee."

- - -

The Wedding Pro Academy
"5 Secrets Successful Wedding Businesses Know"
Learn: 5 Secrets 6-Figure Wedding Businesses Have in Common
Grab the Freebie --> https://weddingproacademy.com/5-secrets

Connect with Nicole: nicole@weddingproacademy.com

Learn more about The Wedding Business Masterclass: https://weddingproacademy.com/

Notable Quotes:

"Established wedding vendors (wedding planners, photographers, etc.) are too busy to help you.  They don’t care about your business.  They don’t want to see another competitor in the field and they definitely aren’t going to take the time to train you or share all the wedding industry secrets that took them decades to learn and master. 

You think if you're nice, or give them something they'll help you.  You think you can use their connections to build your business  but that is the worst way to grow your wedding business.  Established, veteran wedding vendors are not interested in you or what you have to offer. 

At least not when you aren’t really offering them anything they need, want or value. "

- - -

The Wedding Pro Academy
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Notable Quotes:

"It's important for you to understand that you create the idea of time.  Not enough time isn't a truth.  It's an idea you decided was true, you created this belief for yourself.  Shift 'I don't have enough time' to 'I create time for whats important to me.  I will figure out how to make the time that I have - work' and get really curious about the idea of time.  

Can you work early in the morning? Can you get your mom to watc the baby overnight 1x a week and bang out 2 straight days of solid work? Can you hire a sitter a few times a week? If you have another job can you talk to your boss about working from home so that you can give yourself more time in your wedding business? There's always a work-around.  Start being open to the idea and see what comes in" 

- - -

The Wedding Pro Academy

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Notable Quotes:

 "If you're business feels like it's at a plateau and you're having trouble closing sales or booking weddings ...

---> It's not a sales problem.  
---> It's a belief problem.  

You aren't fully behind your value (your offer, your service, your result, the experience you create) AND - you haven't mastered communicating this value yet.  None of this has anything to do with your worthiness.  You are always fully worthy no matter what.  Your business is an entirely separate entity.  Who you are as a soul, as a human is always 100% worthy" 

- - -

The Wedding Pro Academy

Get the Freebie "5 Secrets of 6-Figure Successful Wedding Businesses"
--> https://weddingproacademy.com/5-secrets

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Notable Quotes:

"You’re a perfectionist.  Most of us in the wedding industry are.  So, you do things like wait for everything to be perfect before you launch a new package, idea or offer.  This is slowing you down, not getting you real experience and results, and keeping you from trying new things.

You are taking too many safe actions, not enough messy action.  Backend work like working on your website but not making it live, getting the photo shoot done (safe action) but not talking about that new idea, offer or package because it’s not “ready enough” yet. 

The underlying belief holding you back is that - everything needs to be perfect before I can show it.  The truth however is that you’ve got an idea that feels like a good one, it's very likely your intuition trying to guide you and the only way you’ll know if it works is if you put it out there. There is no point in making it perfect when you aren’t even sure people want it.  Put it out there messy and get a feel for what people think of it, you can always clean things up and make it better later. "

- - -

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Notable Quotes:

" We think that as long as our work is amazing, that is more than enough.  Example: Wedding Photographer - your work is phenominal, so good, everyone freaks out when they see it, people love it.  So - seems like a no brainer right - I’m an amazing photographer, brides will book me, there will be people lining up at my door, my work speaks for itself,  it will be EASY  to book weddings. 

But, if this is true - why are there wedding photographers with stunning portfolios struggling to go full time with their wedding business.  

It’s not about how good of a photographer you are.  Couples need MORE than that. 

Here’s the actual problem.  You are not getting in front of enough potential couples AND you are not showing up in enough different spaces to build the level of trust that is necessary for them to pay you money. "

- - -

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Notable Quotes:

" Your business isn’t going to become successful (make money) from booking more weddings.  You need to realize that the value is YOU.  You are the magic piece that makes what your company extraordinary.   It's the value that YOU bring.  "

"The better you get at communicating your VALUE and the more you believe in it and root to it, the more magnetic you’ll become as a wedding pro.  Brides can feel the shift.  You’ll book more weddings, make more money, feel more ease around your business. "

- - -

The Wedding Pro Academy

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Notable Quotes:

"In the wedding world it's the industry norm, your website needs to be beautiful. Weddings are beautiful, they are elegant, they are rich, they need to be perfect.  Our websites need to reflect this perfection.  All the top tier wedding vendors have beautiful websites, this is why they’re booked out and so successful.  Brides only book wedding vendors with stunning perfect websites.  Is this true?  Let's check in with reality - Today, couples find you on Instagram or TikTok — then visit your site to confirm you’re legit.

Your website validates, not generates.

We think “Brides & Grooms will only book us if our website is beautiful, it’s our website that sells our business.  But this isn’t true, your website is just one part of it.  You need to generate trust with couples through many facets, your website is important but it’s not the only factor. Your website alone isn’t enough to build the trust needed with new couples.  Your website alone won’t book new weddings. "

- - -

The Wedding Pro Academy

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Notable Quotes:

"Wedding business are hugely profitable.  They’re never going out of business (people are always going to be getting married).  They have the potential to give you tons of freedom and they’re also really fun - but - there are some definite differences between hobby wedding business owners and full time successful 6+figure wedding businesses."

"Six & seven figure businesses aren’t trying to cater to everyone, and don’t want to. They’re not offering everything under the sun, because they know their ideal couple and exactly what they want and they’re only catering to them. They’re giving them the best of the best experience, one that exceeds their expectations and gives them everything they want and need, nothing more, nothing less.  They are all in on a type of wedding they LOVE. These are the weddings you’re naturally going to feel called to, the weddings you’re going to be the best at.  The ones that will be your Dream Weddings.  The ones you’ll be able to offer the best experience around because you get them in a way nobody else does. This is when weddings become more fun, more luxurious, easier, simpler. "

- - - 

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Notable Quotes:

"We think that if we include more, we become more appealing, more valuable, but even if we book that one wedding, because we have devalued ourself, we ultimately end up blocking the success and growth we could be achieving."

- - -

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Notable Quotes:

"The consequence of this mistake, is that instead of becoming an actual legit wedding business that makes money  (meaning you have actual weddings booked that pay you) you become an imposter (someone who wants a business, but never actually really makes it off the ground and you can stay stuck in this place for months, or years).  This can be an easy shift if you start focusing on the right things instead of the wrong ones. "

- - - 

Connect with Nicole: nicole@weddingproacademy.com

Learn more about The Wedding Business Masterclass: https://weddingproacademy.com/

Notable Quotes:

"Asking them if they have any questions encourages them to question your pricing, your package, your value.  This is the opposite of what we want to be doing when we're trying to book a new wedding.  Do this instead ... "

- - - 

Connect with Nicole: nicole@weddingproacademy.com

Learn more about The Wedding Business Masterclass: https://weddingproacademy.com/

Notable Quotes:

"You leave a cushy job and start a business - you are essentially starting from scratch, learning something totally new, something totally different, something with a hundred different skillsets, and you are expecting yourself to be making “Good money” the same money you were making at corporate because everyone else you see on TicTok is having $10k months, and your not. 

Let’s burry this right now. 

Theres an insane amount of pressure on you already.  Feeling behind doesn’t need to be one more thing.  It isn’t helpful.  And - it isn’t true. " 

- - - 

Connect with Nicole: nicole@weddingproacademy.com

Learn more about The Wedding Business Masterclass: https://weddingproacademy.com/

Get The Exact Process to Book Weddings: Scripts & Examples

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Notable Quotes:

When someone says to you: "Having your own Business, It’s not secure."

It may take some time to figure out but - it can be secure and it can be scaled.  The truth is that you can make a lot of money in your own business.  It may just take a you some time to build and grow it. 

It’s not like getting a job where you are taught one skill and expected to do this one thing well.  Instead you need learn a bunch of jobs and skills, you need to be extremely driven, open, motivated, and willing to fail and fail and fail until you make it.  But once you make it, you’ll have become a new human, one who can now start any business, one who is confident and secure in his or her ability to start any business.  

If you can build a business and get it to be profitable, you are more secure. You can’t be “let go” or “fired” from your own business, you’ll always have a job, you make your own money, you are MORE secure.

- - - 

Connect with Nicole: nicole@weddingproacademy.com

Learn more about The Wedding Business Masterclass: https://weddingproacademy.com/

Notable Quotes:

"When speaking with a new couple, ask them to to tell you about what their vision is, what they’re looking for, what their stresses and worries are and then LISTEN.  Let them do most of the talking.  Get a feel for what their main worries are instead of trying to sell them right away. Address their worries directly.  Address their vision directly. Address their plan directly - let them know if it’s possible.  Then tie in your services, or your offer to these things.  How does what you do help relieve their worries?  How does what you do align with their vision?  How does what you do help their plan to be more efficient, simpler, easier, better?  This is how you sell without being pushy.  This is how you build TRUST with your couples.  It's more about helping and less about selling. "

- - - 

Connect with Nicole: nicole@weddingproacademy.com

Learn more about The Wedding Business Masterclass: https://weddingproacademy.com/

Notable Quotes:

I used to think that "People won’t pay that much for my services” but the truth was that I didn’t believe my services were worth more, so I couldn’t confidently stand behind my pricing.  Now I believe "My Couples are happy to pay my prices because I’m the best”.  An easy way to get here is to think about whatever it is that you KNOW you’re badass at, it could just be one small thing like "I'm really good at natural light photography" - ground in that.  Know there are couples, the ones who are looking for this exact thing that are willing to pay good money for the best, are you the best? Could you be?  The more you shift into being the best the more money you’ll make. 

- - - 

Connect with Nicole: nicole@weddingproacademy.com

Learn more about The Wedding Business Masterclass: https://weddingproacademy.com/

Notable Quotes:

"When you ask for something BIG you are gonna need to grow big.  Growing big ALWAYS feels uncomfortable, scary, and uncertain.  That’s how you know you’re on the right track.  

” This is your opportunity to BECOME the badass wedding business owner who not only can create this business but who also can hold it."

"What if it were all happening for you? 

• The challenges
• The lessons
• The failures
• The uncertainty
• The scariness

 If were all there for you to become a wedding business owner who is fully evolved, confident, secure, supported, trusting, knowing that she could handle IT ALL with strength and grace.  Because that IS what's happening right now."

- - - 

Connect with Nicole: nicole@weddingproacademy.com

Learn more about The Wedding Business Masterclass: https://weddingproacademy.com/

Notable Quotes:

"Think of your first year as 'Wedding School'.  You are becoming a new version of yourself and learning so many new things, how to run a business, the ins and outs of your trade, marketing, sales - it's a lot.  It's okay to take the pressure off of needing to booking more weddings to feel successful.  You're still figuring things out.  Celebrate the little successes along the way and re-evaluate your definition of success because you showing up every day, trying to figure things out and going all in is a success in itself.” 

Connect with Nicole: nicole@weddingproacademy.com

Learn more about The Wedding Business Masterclass: https://weddingproacademy.com/

Notable Quotes:

"Niching down. That was scary, that was hard because essentially you’re going to have to start turning weddings away.  You’lll have to decide and go all in on one specific type of wedding, trusting that it’s a better use of your energy.  This is what allows you to create a wedding business that you love, doing only the types of weddings you feel most connected with. It allows you to grow your capacity to think differently, to be the best at this niche.  Once you’re the best at that type of wedding, that's when your business really starts to take off.” 

Connect with Nicole: nicole@weddingproacademy.com

Learn more about The Wedding Business Masterclass: https://weddingproacademy.com/

Download the full guide: "Why Your Struggling to Book Weddings - 8 Steps To Be Irresistible to Brides & Grooms" 

Notable Quotes:

" We think if we give more information we’re providing more value which will equate to booking more weddings, but we have it backwards.  Too much information dilutes your messaging, it feels overwhelming to couples, pushes them away and makes them confused.  Simple clear messaging is so much better.  Instead think : What exactly does my couple want to know, feel and believe in order to book me? How can this be expressed with words & photos? Then show proof with testimonials."

Connect with Nicole: nicole@weddingproacademy.com

Learn more about The Wedding Business Masterclass: https://weddingproacademy.com/

Notable Quotes:

" Getting in with wedding planners won't be easy, but the effort is totally worth it.  You will not only book more weddings, the bookings will be so much easier because you have the backing of an established planner. "

" Authenticity goes a long way, so does offering something of value - copy and paste cold pitch emails never work and neither do coffee dates, we just don't have time for that". 

.

Connect with Nicole: nicole@weddingproacademy.com

Learn more about The Wedding Business Masterclass: https://weddingproacademy.com/

Notable Quotes:

" Break down what beliefs are holding you back and shift them, one at a time until you believe something different, something that supports you. "

" Slowly shifting these beliefs will increase your wedding bookings and increase your businesses profit". 

**Beliefs to STEAL** 
" I'm good at this"
"My people will come"
"Things are always working out for me" 
"I can make more money with less effort and less time"

.

Connect with Nicole: nicole@weddingproacademy.com

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Notable Quotes:

"Wedding businesses are profitable because your customer the Bride & Groom, have money to spend.  They have money put aside to spend with you and they are excited about spending it.  This is a huge WIN! " 

" So, even though wedding businesses have the potential to to be insanely profitable - do you want to hustle your way there? There are other options that give you your time back while still bringing in more profit."

"Every wedding business is so unique.  You need to figure out what it is that makes yours special and then learn how to sell that specialness to make your business profitable.  It may be through extras like “add ons” or niching down, or maybe its through hustling but there’s huge potential for profitability in the wedding industry if you’re willing to go all in on it” 

.

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Learn more about The Wedding Business Masterclass: https://weddingproacademy.com/

10 Steps to Build a BRAND NEW Wedding Business F.A.S.T

1. Choose a Name that has specific Keywords in it (location you do business, the word "wedding" and what you do) to help with Google Ranking and SEO.  For example, if I were doing beach weddings in Hawaii I could name by business "Beautiful Hawaii Beach Weddings" and get the domain www.HawaiiBeachWeddings.com (this is going to save you so much time with SEO and a step I would prioritize if I were starting over). 

2. Design a Simple but Professional Website (use only professional photos, have a home page, services page and contact page, use keywords in titles and in the body text). Don't spend months on this.  Make it quickly and keep things super simple.

Wanna know the rest? You'll need to listen to the episode! 

.

Connect with Nicole: nicole@weddingproacademy.com

Learn more about The Wedding Business Masterclass: https://weddingproacademy.com/

Notable Quotes:

"Over-selling could look like talking more than listening, trying to prove that you’re worth the cost, dominating the conversation, making it all about the sale instead of what the couple actually wants and needs" 

"Here’s why you over-sell: You’re scared, you don’t trust they need you.  You’re not confident in your value.  Or maybe you just don’t know better because you’re new at this.  So, what do you do instead?"

"Connection Selling - is about listing, building trust, forming a genuine connection, helping, understanding their unique vision and problems and then providing a unique solution" 

.

Connect with Nicole: nicole@weddingproacademy.com

Learn more about The Wedding Business Masterclass: https://weddingproacademy.com/

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Notable Quotes:

"The more ways that people can find you, the more people will reach out, the more business you'll get, the more money you'll make. "

"You want to build genuine, long lasting relationships with other vendors who need business too and there are lots of ways to do this. " 

"Couples want to work with a vendor they know is established, trustworthy, and who the feel connected to. " 

"There are seasons when things are busy and seasons when things are slow.  These seasons are very normal.  Even as an established vendor who's been doing this for a long time now, I have slow seasons too, and this is the time to work on these marketing efforts" 

.

Connect with Nicole: nicole@weddingproacademy.com

Learn more about The Wedding Business Masterclass: https://weddingproacademy.com/

Follow Nicole on Instagram: https://www.instagram.com/wedding.pro.academy/

Notable Quotes:

"Systems & Processes make your business easier.  It becomes a well oiled machine that runs automatically and becomes capable of immense growth.  This is how all successful businesses are able to scale.  It's their back-end. "

.

Connect with Nicole: nicole@weddingproacademy.com

Learn more about The Wedding Business Masterclass: https://weddingproacademy.com/

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Notable Quotes:

"You gotta be tenacious and just go all in.  When things get bad, and they will, you gotta dig deep and pull through knowing that it's happening FOR YOU.  Even if you can't see it yet. 

“"

"Nobody gets a business off the ground without being relentlessly persistent.  You need to be all in"

"Even when you don't feel professional yet, you still need to look and exude professionalism"

"There's always gonna be highs and lows, ebbs and flows of your business, you'll need to constantly reinvent your business over and over again to make it better, and that can feel discouraging but you can't view that as 'things aren't working' you need to know that you can figure it out, you will figure it out, you are good at figuring things out"

.

Connect with Nicole: nicole@weddingproacademy.com

Learn more about The Wedding Business Masterclass: https://weddingproacademy.com/

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Notable Quotes:

"You gotta be tenacious and just go all in.  When things get bad, and they will, you gotta dig deep and pull through knowing that it's happening FOR YOU.  Even if you can't see it yet. 

“How you show up matters.  Even when things aren't going your way, if you want to have a successful business, you need to show up professionally.  When you look successful you feel successful.  When you feel successful, success is drawn to you."

"Become a master at sales and marketing.  It's a whole skill you need to master if you're going to make money in your wedding business."

"Take time to re-evaluate your wedding business often.  Create a business that is a foundation for your dream life.  You want more freedom?  Figure out how to design a business that allows that. "

"If you feel an urge or a pull to do something big, do it, even if it's scary.  It's a "soul pull" and that won't go away. "

.

Connect with Nicole: nicole@weddingproacademy.com

Learn more about The Wedding Business Masterclass: https://weddingproacademy.com/

Follow Nicole on Instagram: https://www.instagram.com/wedding.pro.academy/

Notable Quotes:

“After years of experimentation, I’ve developed 5 simple strategies that will allow you to book more weddings, more easily.   And yes, these 100% work!!!"

"Couples really want to know that they are in good hands, that they can trust you, that you have experience, that you’re a professional - how you present yourself is everything."

"They need to believe that you’re the person that will help them figure it out.  They don’t need you to fix it, change your package, lower your prices, they just need your help to figure out whats possible and believe that you can help them achieve this."

"Show them that you are the one that has the most experience, that you really know what you’re doing, that you’re the expert."

.

Connect with Nicole: nicole@weddingproacademy.com

Learn more about The Wedding Business Masterclass: https://weddingproacademy.com/

Follow Nicole on Instagram: https://www.instagram.com/wedding.pro.academy/

Notable Quotes:

“You need to create and establish trust before anyone is going to pay you money, so what and how do you create this trust? What do all successful wedding businesses have in common that you could be missing? It’s the 4 essential pillars of trust.  Once in place, they allow couples to feel connected to you, build confidence and demand (that feeling of ‘I must work with her’), see you as an authority, and create excitement and likeability” 

“Implementing these 4 pillars can change everything for you, and every successful wedding business has these 4 pillars in place” 

.

Connect with Nicole: nicole@weddingproacademy.com

Learn more about The Wedding Business Masterclass: https://weddingproacademy.com/

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Notable Quotes:

“There is a 50-50 of energetic and physical action that needs to happen in order for a new wedding to book you and you need to put effort into both” 

“Your attitude is everything.  Are you thinking - It’s working for them but not for me, I don’t know what I’m doing,I’m never gonna figure this out - OR are you thinking - I’m gonna make this happen,  my people are coming, I’m good at figuring things out - because those are two totally different energies and couples are repelled by one and drawn to the other” 

.

Connect with Nicole: nicole@weddingproacademy.com

Learn more about The Wedding Business Masterclass: https://weddingproacademy.com/

Follow Nicole on Instagram: https://www.instagram.com/wedding.pro.academy/

Notable Quotes:

"Wedding Vendors, just work hard. We’re down to grind.  That’s what it’s like being an entrepreneur" ... Start to question this, is it really true?  What if you could make it easier, simpler, and make more money but without spending more time?

"It’s possible to create backend systems and processes to give you your time back without sacrificing the value." 

"Personally, I wasn’t willing to do that type of grind that all the other wedding vendors were doing.  That wasn’t the life I wanted. I wanted to make a lot of money but not at the expense of working myself to death."

.

Connect with Nicole: nicole@weddingproacademy.com

Learn more about The Wedding Business Masterclass: https://weddingproacademy.com/

Follow Nicole on Instagram: https://www.instagram.com/wedding.pro.academy/

Notable Quotes:

"I’m not trying to sell them.  I’m not trying to book them.  I’m not trying to sneak something under them.  I’m just talking to my best friend here and I want to help her as much as possible."

"You want to be in the energy of genuinely wanting to help them, giving them all the information that you think they’ll need to help them make a decision without hanging on to needing to book them. " 

"There is an art to listening and it needs to come from a very genuine place. "

.

Connect with Nicole: nicole@weddingproacademy.com

Learn more about The Wedding Business Masterclass: https://weddingproacademy.com/

Follow Nicole on Instagram: https://www.instagram.com/wedding.pro.academy/

The building phase of entrepreneurship is the phase that breaks most businesses before they really even get started and I don't want this for you!  Having been through this phase several times with multiple businesses, I've got lots of advice on this one.  Today we'll discuss the top free ways to market, the top paid ways and some solid longer term solutions too.  

Notable Quotes:

"Reach out to people who are on the same level as you, so that you can work through building and growing your businesses together. “

“You want to get in front of a ton of couples who are looking to get married, looking for the exact thing that you offer and get hands-on experience by offering free or highly discounted rates just for the exposure, the reviews, the experience.” 

“Building a new business is so freaking hard, it’s gonna feel like you’re hitting a thousand dead ends, and you’ll just need to try all the things and be a gazillion percent committed any way.  You need have an attitude of ‘theres no chance I’m quitting, I’m all in, I’m making this happen, I’m fully committed’ and just try all the things.  I can guarantee you, one of those things is gonna work”

.

Connect with Nicole: nicole@weddingproacademy.com

Learn more about The Wedding Business Masterclass: https://weddingproacademy.com/

Follow Nicole on Instagram: https://www.instagram.com/wedding.pro.academy/

Notable Quotes:

"Nothing is more annoying than getting an email that has been clearly copied and pasted and sent to 20 other planners.  This never works"

"Wedding planners only recommend vendors they know, like and trust.  Vendors they have personal experience with and whom they know will go above and beyond for their couples.  Period. "

"Approaching it from the Planners perspective shifts from a “whats in it for me” energy to a “what can I give to them” energy, which is a lot more appealing."

Connect with Nicole: nicole@weddingproacademy.com

Learn more about The Wedding Business Masterclass: https://weddingproacademy.com/

Follow Nicole on Instagram: https://www.instagram.com/wedding.pro.academy/

Quotes from the Episode:

"You'll need to see and establish YOURSELF as valuable before the Bride ever will.  It's an inside job"

"Couples don't know what they want, it's your job to educate them on what they need. You need to be able to clearly communicate your offer and your expertise based around what their vision is"

"It's not about doing more or having the better price - you need to get better at showing them what's in it for them"

Connect with Nicole: nicole@weddingproacademy.com

Learn more about The Wedding Business Masterclass: https://weddingproacademy.com/

Follow Nicole on Instagram: https://www.instagram.com/wedding.pro.academy/