We’ll talk about why verifying your domain is a must (hint: it keeps your emails out of spam folders) and how to add the necessary DNS records for verification. Plus, we’ll cover the ins and outs of setting up DKIM, SPF, and DMARC records—no tech degree required.

By the end of this episode, you’ll be equipped with everything you need to have an authenticated email sending domain in HubSpot, making your emails more reliable and effective. Tune in and let’s get your emails landing where they should—right in your audience’s inboxes!

• The essential steps to set up a brand kit in HubSpot
• How to customize email footers for a polished, professional look
• Tips for personalizing default values for properties to make your emails more engaging

We’ll also guide you through creating and editing emails using saved sections and managing templates like a pro. Whether you're a seasoned marketer or just getting started, this episode is packed with insights to elevate your email marketing game.

Don't miss out on this comprehensive guide to mastering email templates and branding in HubSpot. Tune in and take your email marketing to the next level!

They discuss the fears and misconceptions that often accompany the implementation of a new tool and share strategies to encourage team buy-in and effective use of HubSpot’s features. 

From personalized training to custom views and user permissions, Elizabeth provides actionable advice to ensure your team maximizes the potential of HubSpot. 

If you're struggling with team adoption or looking to optimize your HubSpot usage, this episode is a must-listen.

They explore the importance of clean data, common mistakes users make, and practical steps to fix them. Elizabeth shares insights on custom properties, proper data management, and how to ensure your HubSpot instance is set up for success. 

Whether you're a HubSpot admin or just getting started, this episode provides valuable tips to streamline your operations and improve data quality.

Tom and Elizabeth break down the critical aspects of agency selection, from understanding the importance of culture fit to ensuring the agency’s flexibility and transparency. They share personal experiences, discuss industry red flags, and provide actionable advice to help you make informed decisions.

Whether you’re a business owner, marketer, or just curious about the world of HubSpot agencies, this episode offers valuable insights and entertaining stories to keep you engaged and informed. 

Connect with us today! -> https://meetings.hubspot.com/nick1872?uuid=0df4c042-2fbd-4deb-a6fd-1f3f1754df87

Elliott also reveals how to ask AI follow-up questions to drill deeper into your buyer persona, saving you hours (if not days or even weeks) on crafting this information.

Most companies don’t understand the importance of a buyer persona deep dive, meaning they either skip it entirely or spend a couple of minutes putting together a basic persona based on simple demographics.

Big mistake!

Elliott explains why you need to know your buyer persona on a deep level, to the point where you’re able to talk about the very thing waking them up at 2am in a cold sweat. Just as importantly, you also need to know how to articulate various things in your copy in the right way. This isn’t easy because if you’re too direct, you might annoy them. Yet if you’re too indirect, your copy might not resonate with them.

A lot of people are just throwing a quick prompt at Chat GPT and publishing what comes out, which often ends up sounding pretty robotic. But you're about to discover how to use AI to boost your output tenfold without sacrificing any of the quality you're known for. 

In this episode, we discuss:

• How to ensure Chat GPT nails your brand voice so it doesn’t even sound like AI.
• A creative way to understand everything you need to know about your buyer persona in just 5-10 minutes.
• Little-known prompts that result in DALL·E producing life-like images. (Hint: It goes way beyond simply asking it for a “realistic photo.”)
• Plus a whole lot more AI-related goodness, including the crazy reason why we say “please” and “thank you” to Chat GPT! 

We cover: 

• Why HubSpot’s email marketing tool is so effective for B2B companies
• How to use personalization tokens to build a better rapport with your recipients (and how NOT to use them)
• The best way to conduct an email A/B split-test, including the ideal number of recipients per variation needed to achieve statistical significance

Plus a whole lot more.

We cover copywriting tips, such as how to write in a personal manner that builds trust and familiarity, alongside email design best practices, including why using images might be damaging your email marketing efforts.

Elliott also reveals several key techniques to help with email deliverability, helping you stay out of the dreaded spam folder. 

Fresh off a recording hiccup, they're here to share even more golden insights the second time around, promising a no-fluff journey to turning you into a design expert, even if you’ve never created a landing page before! 

From the critical balance between compelling copy and captivating design to leveraging AI and responsive design for mobile-first users, they cover the strategies that make or break your landing page's success. 

Whether you're a seasoned designer or stepping into the design world, this episode is packed with invaluable tips and real-world analogies that bring the essence of effective landing page design to life. 

Don't miss this blend of expertise, humor, and practical advice that could redefine how you approach your next landing page project.

From unexpected cereal mishaps during sales calls to a 1920s murder mystery adventure, this episode is a rollercoaster of professional insights and personal anecdotes. 

Whether you're a seasoned CEO, a Salesforce admin worried about the idea of your company migrating to HubSpot, or just curious about CRM technologies, this episode offers a fresh perspective on making strategic tech transitions that align with business growth and efficiency. 

We also explore how chatbots can be tailored to collect crucial customer data and provide personalized pricing information, all while enhancing user engagement. 

The conversation also touches on future developments in AI and chatbots, emphasizing their significance in both sales and internal team operations. 

A key takeaway is the strategic advantage of implementing chatbots for a more interactive, informative customer experience and the anticipation of chatbots becoming an essential tool in digital marketing arsenals.

This transformation marks a key moment in content marketing, introducing an all-in-one, AI-powered software that redefines how marketers create, manage, and utilize content across the entire customer journey.

The inception of Content Hub is not just about enhancing the capabilities of a CMS, but rather reimagining the essence of content marketing at its core.

In this episode, we take a look at two of the most exciting new features, Brand Voice and Content Remix.

We discuss the power of providing valuable content to build trust and credibility, ensuring that when prospects are ready to make a buying decision, they choose you. 

This conversation also covers the art of crafting compelling offers, the importance of urgency, and the role of email marketing in nurturing and converting leads. 

This episode is packed with insights on elevating your marketing efforts to achieve better connection and conversion with your audience.

We’ll dive deep into the heart of sales and marketing alignment, and uncover the strategies that promise not just to bridge the gap but to build a superhighway between these two pivotal departments. 

From the art and science of lead scoring to leveraging educational content for trust-building, we're uncovering the keys to unlocking unprecedented growth and efficiency in your B2B marketing efforts. 

Whether you're a seasoned marketer, a sales professional looking to up your game, or a business leader seeking to drive your organization forward, this episode is packed with insights, tips, and actionable strategies to revolutionize your approach to B2B lead generation. 

Tune in to discover how aligning your sales and marketing teams can transform your business dynamics and propel you towards success in the competitive B2B landscape.

Have your recent marketing campaigns started to fall flat? 

Are you ready to try new ideas that actually convert your contacts into paying customers?

In this episode, John Aikin covers three unique campaign ideas that Web Canopy Studio uses to generate sales. Here is a sneak peek of what we cover:

🎯 Sell Small: Using low ticket offers with small fees to land and expand with post-sale support.

🔄 Closed Lost: Retargeting lost deals with personalized outreach 

💸 Paid Training: Lengthy workshops that are interactively designed around the topic of an objection

This episode is packed with quick wins and new ways to create opportunities in your pipeline to generate revenue in the bank.

------- 

If you're using HubSpot for your marketing campaigns, you probably already know that creating a landing page that converts visitors into leads can be a real challenge. 

You have to sift through your portal and the marketplace just to find the right page, and even then, it can be a complicated process.

It's frustrating, right?

As marketers, we don't always have the time or the resources and often have to settle. But you deserve more. 

This is where Landing Page Studio Pro comes in! 

This theme is a collection of all the different pages we have developed over the past decade, including high-impact landing page templates designed to create beautiful and effective pages that convert.

Landing Page Studio is more than just a theme. 

When you purchase this theme, you get access to an entire training library that includes: 

✅ 3 hours of video training on how to build landing pages, how to plan a masterclass, how to generate offers and more
✅  Fill in the blank wireframes that work with Photoshop, Illustrator, and PDF
✅ Downloadable Guides for planning and building your offers

Whether you're brand new or a veteran in HubSpot, be sure to check out Landing Page Studio Pro to take your landing pages to the next level! 

You can join the waitlist for some additional bonuses today: https://marketplace.webcanopystudio.com/landing-page-studio-pro-home

Is your messaging falling flat with what your audience really wants?

Are you ready to make make the right adjustments to skyrocket your conversion rates?

In this episode, John Aikin reveals the secrets to creating a website that converts by harnessing the power of your buyer persona. Here is a taste of what we cover:

🎯 Discover how to create irresistible buyer personas that capture your ideal customers' attention

🔍 Learn the insider secrets to conducting research that uncovers your audience's deepest desires

💬 Unleash the power of messaging that speaks directly to your target audience and drives sales

❌ Say goodbye to confusing, off-putting language and hello to clear, compelling copy that converts

🤝 Tap into the power of empathy to build deeper connections with your audience and skyrocket your conversion rates

💻 Gain the competitive edge with websites and marketing strategies that are specifically tailored to your target audience's needs and preferences

This episode is packed with practical tips and insights that small business owners and marketers can use to dramatically improve their website's conversion rates.

------- 

If you're using HubSpot for your marketing campaigns, you probably already know that creating a landing page that converts visitors into leads can be a real challenge. 

You have to sift through your portal and the marketplace just to find the right page, and even then, it can be a complicated process.

It's frustrating, right?

As marketers, we don't always have the time or the resources and often have to settle. But you deserve more. 

This is where Landing Page Studio Pro comes in! 

This theme is a collection of all the different pages we have developed over the past decade, including high-impact landing page templates designed to create beautiful and effective pages that convert.

Landing Page Studio is more than just a theme. 

When you purchase this theme, you get access to an entire training library that includes: 

✅ 3 hours of video training on how to build landing pages, how to plan a masterclass, how to generate offers and more
✅  Fill in the blank wireframes that work with Photoshop, Illustrator, and PDF
✅ Downloadable Guides for planning and building your offers

Whether you're brand new or a veteran in HubSpot, be sure to check out Landing Page Studio Pro to take your landing pages to the next level! 

You can join the waitlist for some additional bonuses today: https://marketplace.webcanopystudio.com/landing-page-studio-pro-home

A well-designed landing page can help increase conversion rates, improve lead quality, and provide valuable insights into customer behavior and preferences.

In this podcast, John Aikin walks through 12 unique landing page examples that focus on both top-of-funnel and bottom-of-funnel conversions. 

These landing pages are intended for audiences who don't know much about the brand and are used for lead generation. 

John highlights various landing page examples, such as:

• E-book Landing Page 
• Gated Case Study Landing Page
• Quiz-based Landing Page
• Demo Landing Page
• Video Sales Letter (VSL) Landing Page 
• Comparison Guide Landing Page

And more! 

Be sure to watch this episode if you are looking for inspiration or examples of all different kinds of effective landing pages.

------- 

If you're using HubSpot for your marketing campaigns, you probably already know that creating a landing page that converts visitors into leads can be a real challenge. 

You have to sift through your portal and the marketplace just to find the right page, and even then, it can be a complicated process.

It's frustrating, right?

As marketers, we don't always have the time or the resources and often have to settle. But you deserve more. 

This is where Landing Page Studio Pro comes in! 

This theme is a collection of all the different pages we have developed over the past decade, including high-impact landing page templates designed to create beautiful and effective pages that convert.

Landing Page Studio is more than just a theme. 

When you purchase this theme, you get access to an entire training library that includes: 

✅ 3 hours of video training on how to build landing pages, how to plan a masterclass, how to generate offers and more
✅  Fill in the blank wireframes that work with Photoshop, Illustrator, and PDF
✅ Downloadable Guides for planning and building your offers

Whether you're brand new or a veteran in HubSpot, be sure to check out Landing Page Studio Pro to take your landing pages to the next level!

If you want to create a landing page that converts, it's crucial to know what type of information and sections of the page should be included. 

In this episode, John Aikin discusses the layout and wireframe of a proper landing page by giving a sneak peek into the wireframe methodology Web Canopy Studio has used to generate conversions and drive sales for clients across the globe.

-------

View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  

How well does your website perform today?
Get This Free Website Assessment Report Today!

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment

The main purpose of a landing page is to encourage the user to take a specific action, such as submitting information through the form. 

The landing page should be designed to minimize distractions and make it easy for the user to take the desired action. This is achieved by limiting the number of options and creating a dead-end page focusing on a single goal.

In this episode, John Aikin goes in-depth discussing how landing pages can be a powerful tool for growing your business through careful planning, thoughtful design, and ongoing optimization. John covers:

• The what and how of landing pages
• Landing pages in the context of HubSpot
• The benefits of using landing pages
• Landing page best practices
• And more!

This episode is for you if you are looking for a complete guide to understanding, building, and utilizing landing pages to help your business create more conversions. 

-------

View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  

How well does your website perform today?
Get This Free Website Assessment Report Today!

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment

That's why it's crucial to understand the customer's journey and their problems in order to create an effective and successful offer. 

Start by identifying your customer's current state, including the challenges and frustrations they are experiencing, in order to engage with them and build trust.

In this episode, John dives into the ways you can start to think through and understand your customer's journey in order to outline the components of your company's offer.

---------

View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  

How well does your website perform today?
Get This Free Website Assessment Report Today!

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment

Often those priorities will affect their website design, especially on homepages. These companies often focus too much on talking about the company and its products, which can cause high bounce rates and prevent people from getting the information they need

In this episode, John discusses ways to identify and fix these issues by acknowledging the problem that potential customers are facing and showing that they understand their struggles and concerns.

---------

View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  

How well does your website perform today?
Get This Free Website Assessment Report Today!

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment

If you master the art of writing effective sales copy or get even just a little good at writing sales copy, you will be so much more successful because it is such a skill that can be utilized in so many different ways. It will provide an immense amount of value to your career and professional growth. 

It's a skill that can be applied in various fields and will bring significant value to your job and overall performance.

In this episode, John discusses the importance of understanding psychology and the problems of the target audience when creating marketing copy for your website.

---------

View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  

How well does your website perform today?
Get This Free Website Assessment Report Today!

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment

It's impossible to know what it will look like even 2, 3, or 4 years down the road. That's part of the reason you need to focus on adaptability when you're creating a website.

Whether you're a small business owner, a marketing director, or anyone looking to build a new website, there are many things you need to consider before you even get started. 

In this episode, John outlines a handful of the steps that you should never leave out before you go and build a new website, including:

💥 Creating a site audit
💥 Outlining goals
💥 Making a site map
💥 301 redirect strategies

This episode is for you if you are currently in the process of updating, redesigning, or just building a website from scratch.

--------

View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  

How well does your website perform today?
Get This Free Website Assessment Report Today!

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment

All that stuff is great and can be effective. 

But when it comes to bringing in new leads immediately these additions aren't going to move the needle.

In this episode, John Aikin breaks down how copywriting (done the right way) can help you build a relationship with the people who are viewing your site and get them to take an action. 

This episode is for you if you are looking for effective ways to increase the number of leads your website is bringing in immediately. 

--------

View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  

How well does your website perform today?
Get This Free Website Assessment Report Today!

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment

View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  

How well does your website perform today?
Get This Free Website Assessment Report Today!

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment

How well does your website perform today?
Get This Free Website Assessment Report Today!

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment

We have all different types of labels for contacts inside of our CRM such as Subscriber, Lead, MQL, SQL, Opportunity, Customer, and Evangelist (sometimes even more granular types like sales accepted leads.) 

Most people understand lifecycle stages but they often skip the most important step in utilizing them. You must universally define each lead stage, ensuring that it is accepted across your sales and marketing teams. 

In this episode, John breaks down the steps to defining the stages and how you can use automation to simplify lead identification and the lead hand-off between your teams.

--------

View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  

How well does your website perform today?
Get This Free Website Assessment Report Today!

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment

Getting people into a product or sales demo takes people’s guard down because they're there to see something really cool and valuable and don’t feel like they are being sold to. Therefore, demos convert at a much higher rate than sales calls.

But the sales demos we run are very different than watching a video on how to use a platform works or how to use a system.

How you structure them and set these demos up is super important. 

In this episode, John Aikin breaks down the steps you should take to shift your sales calls into more effective sales demos.

--------

View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  

How well does your website perform today?
Get This Free Website Assessment Report Today!

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment

In part 1, John Aikin talked through two major wireframe concepts:

1. Where to get started
2. How to start thinking about answering questions based on what people actually need

In part 2, John goes through the process of wireframing a homepage using his tried and true methods. Along with that example, John shows the different sections someone could use as a starting point for any website framework they would like to build. 

This episode is for you if you have started to wireframe your website page and are having trouble moving forward with the different sections on the page. 

-------

View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  

How well does your website perform today?
Get This Free Website Assessment Report Today!

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment

But the greatest way to ensure that your audience is being adequately nurtured and engaged is by creating marketing and sales funnels.

You might find that different funnels, whether geared towards social ads, lead magnets, or sales videos, will perform better for you.

In this episode, John walks through his personal favorite; email funnels, and why they work so well when he follows this conversion path, along with the steps you should follow to create and execute email funnels.

This episode is for you if you are looking for the types of emails you should include and the steps to take to set up a funnel that will help increase conversions on your website.

-------

View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  

How well does your website perform today?
Get This Free Website Assessment Report Today!

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment

Many of us want to skip through wireframes and get straight to designing.

💣 Truth Bomb 💣: If your wireframes are done incorrectly, your website will be really bad. 

We have to be very intentional with what we're doing. It’s crucial to think about specific ways to answer the questions we cover in this episode.

The majority of the performance of your website, success is going to come from this.

In this episode, John talks through the problems you need to consider when wireframing and how to solve the common issues people come across when wireframing their sites. 

-----

Ready to get more out of your website? Be sure to check out our newest program called the Website Accelerator!

https://www.webcanopystudio.com/start

The Website Accelerator is the only program of its kind that helps you create a low-stress, easy-to-manage website that generates customers.
Inside, we're going to guide you through all the ins-and-outs of building a high-converting website that generates results.
You'll get access to all of our templates, themes, and resources, access to our team through group masterminds, and 1-on-1 specialized training.
You'll work 1-on-1 with our team of strategists, developers, designers, and content writers on regular calls and communication so we can work side by side
You'll also be able to join others just like you who are going through this process, as members of our team lead group masterminds and Q&A sessions.
We're going to give you everything you need to design and build a beautiful, conversion-focused website inside your own HubSpot portal.
We'll give you copy templates for landing pages, templates for email copy, HubSpot theme templates, swipe files, video training, audio files, PDFs, checklists, and guides to take ALL the difficult stuff off your plate.
We're going through HubSpot tips, tricks, and strategies, how to get more out of the platform, and how to streamline and optimize your usage so you aren't spending hours a week just trying to keep up...
And that just scratches the surface! 
Check out the Website Accelerator here: https://www.webcanopystudio.com/start

Often, marketers think about site architecture as the site navigation bar and the dropdowns across the top of the site. 

But that's not necessarily their sitemap.

And when people think this way, they tend to forget many pages that don't exist in the navigation.

Instead, create a planning diagram to ensure all the different pages are accounted for and allotted inside that diagram. This will make website redesign planning much more manageable and opens the door for SEO and structural elements that typically go by the wayside. 

In this episode, John covers the correct way to organize and frame your sitemap, detailing the elements and steps you should be thinking about when you talk about the structure of your website, including: 

• The correct definition of a sitemap
• The major questions you should ask yourself in planning
• The critical elements around SEO

This episode is for you if you want to create a go-to source for your site structure that allows you to understand, organize and plan your website pages. 

------

View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  

How well does your website perform today?
Get This Free Website Assessment Report Today!

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment

Many fail to realize what good website content looks like, whether it's talking too much about themselves, using bland imagery, or including industry jargon that people won’t understand.

Nine times out of ten, issues like these create a disconnect with your audience.

Filling in for John today, Liz McIntyre and Elizabeth Winkelman discuss some of the most common website misconceptions they have seen and cover the right and wrong ways to:

• Write website copy
• Showcase products
• Create social proof
• Utilize contact/demo pages
• Build chatbots
• And more!

This episode is for you if you’d like to understand and learn how to avoid these pitfalls and build a website that captures your audience's attention.

-------

View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  

How well does your website perform today?
Get This Free Website Assessment Report Today!

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment

Most people use the About page on their website to talk all about how great they are, how awesome their company is, all this useless information, and the history of the company.

Nobody cares about that stuff. It's fluff. It's not important.

In today's episode, John breaks down what you should think about when you're building an about page and goes over these 10 things you might want to include on your page:

1️⃣ The Main Problem

2️⃣ The Mission
3️⃣ The Values
4️⃣ The Transformation
5️⃣ The Clients
6️⃣ The Founder Statement
7️⃣ The Authority Factors
8️⃣ The Team
9️⃣ The Culture
🔟 The Careers

This episode is for you if you want to learn how you can make your about page become one of the best tools to generate more customers and hire the right kind of people.

-------

View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  

How well does your website perform today?
Get This Free Website Assessment Report Today!

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment

Season four of Stranger Things just wrapped up, and it's made major waves in the music world with the reintroduction of Kate Bush's 1985 release called, "Running Up That Hill (Make a Deal With God)" from her Hounds Of Love album.

It's fascinating that it has not only become such a pivotal part of the show (no spoilers here!), but it has also taken over the airwaves 37 years later.

The success of "Running Up That Hill" has raised a question for me and for the team here at Web Canopy Studio:

...Can old content become relevant again?

In the marketing world, it's pretty easy to put out a piece of content and watch it go off into the ether and die, where we never really hear from it again.

But it doesn't necessarily have to be that way.

It took "Running Up That Hill" almost 40 years with relatively low recognition before it took off thanks to a new medium.

It hit #1 on the Billboard Global 100.

It has been used 1.8 million times in TikTok videos.

It has been streamed 465 million times globally, which is a 16,000% increase before the show aired.

And it's now the most-streamed song on both the US and global markets for the last few weeks.

So how do we take a page out of Kate Bush's book and get our old marketing content to be relevant again?

In this episode, I'm breaking down:

- how to find old content that you produced and make it relevant again
- how to expand on your content and make it better
- how to reach a wider audience
- and how to create an awesome experience for your audience

And I promise - no spoilers! 

View the full blog article here to escape the upside down: https://www.webcanopystudio.com/blog/running-up-that-hill-with-content-marketing 

-----

Ready to get more out of your website? Be sure to check out our newest program called the Website Accelerator!

https://www.webcanopystudio.com/start

The Website Accelerator is the only program of its kind that helps you create a low-stress, easy-to-manage website that generates customers.
Inside, we're going to guide you through all the ins-and-outs of building a high-converting website that generates results.
You'll get access to all of our templates, themes, and resources, access to our team through group masterminds, and 1-on-1 specialized training.
You'll work 1-on-1 with our team of strategists, developers, designers, and content writers on regular calls and communication so we can work side by side
You'll also be able to join others just like you who are going through this process, as members of our team lead group masterminds and Q&A sessions.
We're going to give you everything you need to design and build a beautiful, conversion-focused website inside your own HubSpot portal.
We'll give you copy templates for landing pages, templates for email copy, HubSpot theme templates, swipe files, video training, audio files, PDFs, checklists, and guides to take ALL the difficult stuff off your plate.
We're going through HubSpot tips, tricks, and strategies, how to get more out of the platform, and how to streamline and optimize your usage so you aren't spending hours a week just trying to keep up...
And that just scratches the surface! 
Check out the Website Accelerator here: https://www.webcanopystudio.com/start

But what does that mean for you? What is included in these tools? How can this be helpful for companies not currently on HubSpot?

I'm breaking this down, and much much more on this episode of the Website Conversion Show!

In this episode I’m outlining exactly:

- what is included inside this awesome release from our friends at HubSpot

- what ideas you should be thinking through in order to create, or add to, your website presence

- and how to make your website turn into a conversion machine no matter how big or small your company may be

Link to the full show details and show notes here: https://www.webcanopystudio.com/blog/powerful-ways-to-leverage-hubspot-free-cms-tools 

------

Ready to get more out of your website? Be sure to check out our newest program called the Website Accelerator!

https://www.webcanopystudio.com/start 

The Website Accelerator is the only program of its kind that helps you create a low-stress, easy-to-manage website that generates customers.

Inside, we're going to guide you through all the ins-and-outs of building a high-converting website that generates results.

• You'll get access to all of our templates, themes, and resources, access to our team through group masterminds, and 1-on-1 specialized training.
• You'll work 1-on-1 with our team of strategists, developers, designers, and content writers on regular calls and communication so we can work side by side
• You'll also be able to join others just like you who are going through this process, as members of our team lead group masterminds and Q&A sessions.
• We're going to give you everything you need to design and build a beautiful, conversion-focused website inside your own HubSpot portal.
• We'll give you copy templates for landing pages, templates for email copy, HubSpot theme templates, swipe files, video training, audio files, PDFs, checklists, and guides to take ALL the difficult stuff off your plate.
• We're going through HubSpot tips, tricks, and strategies, how to get more out of the platform, and how to streamline and optimize your usage so you aren't spending hours a week just trying to keep up...

And that just scratches the surface! 

Check out the Website Accelerator here: https://www.webcanopystudio.com/start

These are pretty important things to figure out so we don’t end up wasting our time, energy, and money on things that don’t add to the bottom line. 

I want to share with you everything I can around proper planning of your efforts so you're not stuck spending dollars and hours on things that don't work.

In this week's episode of the Website Conversion Show podcast, I'm opening up so much about this topic, giving tons of actionable tips and strategies to fill you in on the in's and out's of planning your spend to focus on the most ROI possible.

What is the biggest mistake most companies make in planning their marketing efforts and their marketing budgets?

Well... the majority of marketing flops come from 1 of the following 2 poor scenarios… Sometimes both! 

• Not setting appropriate goals
• Spending time and money on stupid stuff

In this episode I’m outlining exactly:

• how to actually plan your marketing budget the right way...
• how to choose precisely where you should spend your time, energy, and money to get a positive ROI (no more winging it or just guessing...
• And how to reduce the amount of time you’re spending on things that don’t matter...

-------

View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  

How well does your website perform today?
Get This Free Website Assessment Report Today!

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment

• We’re going to get people on a call
• We’re going to schedule a time to meet
• We’re going to start asking them some background questions about their business to show them we’re interested in them

Sounds like a pretty good sales process, right? 

WRONG! 

This is a flawed sales process that’s not going to yield positive results.

To run an effective sales process, specifically in the exploratory call, we have to sell backwards. 

You have to approach your sales calls… as if you are a doctor trying to understand your patient’s situations.

What this means is that throughout your call, you’re going to get away from the idea of pitching, and you’re going to start getting them answer questions regularly, and specifically about the objections that you know are going to come up, so you can start to diagnose their problems quickly and easily.

This episode is for you if you are looking for a new approach to your sales process with a step-by-step plan to follow. And the best part is, it’s scalable. 

-------

View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  

How well does your website perform today?
Get This Free Website Assessment Report Today!

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment

They have the tools and channels they manage, and they see the website as just a PIECE of that. 

But where this strategy fails miserably, and why so many business owners and marketers massively miss the boat on scaling their lead generation. is because they are not looking at their website… and their CRM… as one unit, as the central hub to everything they’re doing. 

All elements flow in and out of this unit together.

In this episode, John walks through how and why your website is not an isolated, standalone tool. And how to start perceiving your CRM and Website as a comprehensive and central component to everything you are doing.

This episode is for you if you are looking to unlock much more potential inside of your lead generation and inside of our nurturing by shifting the way you view your CRM and Website.

-------

View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  

How well does your website perform today?
Get This Free Website Assessment Report Today!

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment

This is one of the most common SEO questions people tend to ask.

People feel like they need to constantly create content and continue building a ton of stuff.

In doing so, they often forget a crucial step.

Creating Topic Clusters. 

By grouping your content into smart topic clusters and developing an internal linking strategy around the topic, you are able to do so much with very little. 

In this episode, John Aikin outlines the process and importance of organizing content in a way that helps people move in a natural buying cycle: awareness, consideration, and decision. 

This episode is for you if you want to improve your SEO processes and start optimizing your content strategy to help your content rank higher in search results. 

-------

View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  

How well does your website perform today?
Get This Free Website Assessment Report Today!

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment

The truth is that agencies and marketers alike are often not that great at generating and closing quality leads because they get lost in the stuff that should be considered ongoing maintenance.

Most agencies will build entire proposals around nothing but services that exist in the attract phase of the flywheel.

There's a significant flaw with this. That nobody really cares what the content you have on your website, what your buyer personas look like, what words you hope to rank for, or even how much engagement you are going to get on your social platforms - if you're not closing enough leads to make your business grow.

In this episode, John Aikin discusses the main reasons marketers often overlook the core focus of generating leads and how to start shifting the way we view lead generation and the flywheel as a whole.

-------

View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  

How well does your website perform today?
Get This Free Website Assessment Report Today!

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment

We have to hook them, or we're never going to get them in the boat. If we don't do our job of putting the correct information out there that catches their attention, that appeals to them, our efforts become a complete loss.

But you shouldn't just stop there. 

In this episode, John Aikin uncovers critical actions you should take to successfully create a conversion, including compelling details for the: 

• Hook
• Story
• Offer
• Capture
• Nurture

This episode is for you if you are wondering how to create more conversions with people in all different stages of the buyer's journey. 

-------

View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  

How well does your website perform today?
Get This Free Website Assessment Report Today!

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment

Coming up with relevant content is not always easy. 

Building on the same topic over and over again is even harder. 

However, it doesn’t necessarily have to be that way. 

In this episode, John Aikin dives into 3 keyword strategies for creating more content around 1 topic to help you revamp your SEO strategy. The strategies covered include: 

1. Inspiration Related Searches

2. Instruction Related Searches

3. Implementation Related Searches

This episode is for you if you are wondering how to create more content around the keywords your already rank for and improve your rank for similar terms. 

-------

View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  

How well does your website perform today?
Get This Free Website Assessment Report Today!

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment 

There are countless things that you can do with automation when somebody fills out a form on your website.

And if you're using a tool like HubSpot, there are so many simple workflows that you can set up to streamline your entire marketing and sales operation from the get-go.

In this episode, John Aikin discusses 10 automation tactics that you can implement today, including:

1️⃣  Onboarding

2️⃣  Nurturing

3️⃣  Lead Scoring

4️⃣  Property Adjustments 

6️⃣  Segmentation

7️⃣  Deal creation

8️⃣  Contact Assignment

9️⃣  Followup Tasks

🔟  Contact Handoffs

This episode is for you if you are looking for different ideas for creating automation to filter your contacts and build momentum for your sales and marketing teams!

-------

View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  

How well does your website perform today?
Get This Free Website Assessment Report Today!

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment 

People decided that section one would have an image background. Section two is all white. And section three section will include a line that’s all black. 

This used to work great. 

As the internet has evolved, so has website design.

Truly successful websites help your prospects and customers as they move through your website to stay, engage, and have a great experience.

In this episode, John Aikin discusses website design trends that do a fantastic job of representing your brand. The three major trends we’re diving into include:

1. Making sure that you are breaking the plane
2. Creating a sense of flow throughout your pages
3. Using real people that are experiencing success in your design 

This episode is for you if you are looking for impactful must-have design trends for your website.

-------

View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  

How well does your website perform today?
Get This Free Website Assessment Report Today!

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment 

We want to show people how cool our product is. We want to show how this service actually works. This feels like the right kind of information to show because why else would someone come to our website? 

The issue with this? 

We're not solving problems.

The lion's share of people who hit our website are looking for the answer to their specific problem. Our content needs to address this by giving them a reason to stay and engage.

When we're thinking about how to improve the conversion rate of our website, we must tell the story that focuses on the problems our products or services actually solve.

In this episode, John Aikin goes into depth on evaluating the problems your customers need to solve and using that information to: 

✴️  Capture the attention of new website visitors.

✴️  Put ourselves in the shoes of our target customers to understand their issues.

✴️  Build top and middle of funnel content for prospects in different stages of the buyer’s journey.

✴️  Shift all of our content from product-focused to problem-focused. 

This episode is for you if you want to shift the way you talk about your products and services to improve your website's ability to generate and retain more leads.

------

View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  

How well does your website perform today?
Get This Free Website Assessment Report Today!

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment 

You need the foundation first before you can start thinking about improving the overall goals and improving the overall performance of what you're trying to accomplish.

But once the groundwork has been laid, you can start to hone in on your existing content and find new ways to create quick wins that will lead to a high impact on your website's ability to generate leads. 

In this episode, John Aikin discusses strategies that you can implement today to start increasing your conversion rate without spending a dime on ads or other paid tools. We’re taking a deep dive into:

1️⃣  Utilizing different types of heat maps to understand how visitors are using our site

2️⃣ The correct way to use exit intent pop-ups in an effort to tastefully provide value

3️⃣  Identifying and optimizing your highest converting pages as the building blocks for your conversion machine

This episode is for you if you are looking for quick and straightforward ways to impact your website performance and generate new leads with content you already have.

------

View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  

How well does your website perform today?
Get This Free Website Assessment Report Today!

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment 

We are constantly asked, “what KPIs do you track on your website, what metrics matter the most?''

Today there are a lot of tools and dashboards that capture data of even the tiniest elements of any website.

…And that is exactly why people get overwhelmed by data because they further complicate the process of knowing which metrics really affect your business.

What metrics you should track will depend largely on what your business goals are.

 However, there are three fundamental KPIs that you may have been ignoring (and they are critical for your business!)

In this episode John Aikin goes through those three metrics:

🟢 The first one will inform you whether you should increase or decrease the pace of your marketing activities.

🟢 The second one is likely something you’re not considering at all (and if you are, 10 points to you!) which will help you fine-tune your conversion rate.

🟢 The third one is a consolidated report, which if done right, can give you high-impact insights that will tell you exactly where you should focus next. 

This episode is for you if you're confused with your website & marketing data, but want to know which metrics you should be tracking regularly. 

-----

View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  

How well does your website perform today?
Get This Free Website Assessment Report Today!

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment 

But is it the only way to reach your qualified customers?

Are there any other reliable, consistent, and cost-effective ways of reaching your qualified customers? 

Absolutely! 

In this episode John Aikin talks about the one simple funnel that can add considerably revenue to your business every month… and the best part is it is, it’s extremely simple and easy to do.

Here's what you'll learn from this episode,

1. Why paid ads in the B2B world are done completely wrong (and how to actually do them them right way)
2. The one crucial step every business misses while implementing their marketing funnels
3. The four-step process of doing paid ads the RIGHT WAY which will result in increasing your booked calls/demos every month
4. The exact numbers and targets you can swipe for your conversion rates and lead generation

If you've been struggling with generating qualified traffic, then this episode will give you the solution that you've been looking for! 

-----

View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  

How well does your website perform today?
Get This Free Website Assessment Report Today!

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment 

Regardless of the type of business you operate, there are three distinct phases every customer must go through before they become a paying customer.

Generally, the most important phase in this process is booking a call or demo before entering the sales process. 

The problem is, most businesses do this the wrong way and never end up booking enough leads to keep their calendars full.

We typically try to focus on the bottom of the funnel when it comes to marketing. However, we cannot neglect the top or even the middle of the funnel, which is where most of the leads are falling out.

In this episode, John Aikin shares three important strategies that you can deploy to keep your sales team’s calendars full with booked demos. We are going deep on:

1. The number 1 reason why you're unable to convert more of your leads into customers. 
2. The ONE THING you can do to resolve this immediately, and the three essential steps on how to do it efficiently.
3. The exact process to add up to 50% more opportunities to your sales process.

This episode is for you if you are responsible for getting calls on the calendar and need a new, fresh take on how to get traction.

-----

View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  

How well does your website perform today?
Get This Free Website Assessment Report Today!

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment 

We are hardwired to think that brand awareness means buying huge billboards, large social media campaigns, astronomically high ad budgets, SEO everywhere, and more.

But where does your website fit into this picture of building brand awareness? Does it play any role at all, if any?

The answer most certainly should be a resounding "YES". 

In this episode, John Aikin is going to reveal a four-part strategy that's gonna make your website a potent tool in building your brand awareness and getting more customers.

In this episode, you'll get to know:

1️⃣  Why getting a bit “chatty” with your visitors is important to convert them into customers. And that one tip, which if implemented can deliver immediate results.

2️⃣  How to leverage stories, and why thinking about design within those stories can empower your customers to stay with you for life.

3️⃣  The single most important element to implement on your website to improve your brand awareness and how memorable you are.

4️⃣  How to create a greater sense of belonging among your customers and why thinking about community is the next wave of brand building.

Stick around, you’re going to want to take notes on this one my friends! 

-----

View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  

How well does your website perform today?
Get This Free Website Assessment Report Today!

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment 

You have about two seconds to convince your visitors to stay before they choose to bounce. 

That means getting your home page to convert better leads is a huge deal. 

Unless you're a recognized brand in the industry, the weight of keeping the visitor on your website lies solely on your content and layout of that home page… 

So how do you make sure that it does its job effectively and within the 2 second time window?

In this episode, John Aikin gives you a five-point checklist to ensure your home page's positioning and messaging stays congruent while delivering results.

John breaks open:

1. The one thing that a visitor notices the first time he gets onto a homepage and how to ensure it hits the 🎯(bullseye) every single time (and avoids common pitfalls).
2. The formula to follow that will convince the visitors that you understand them.
3. How to build trust and back up your credibility with proof.
4. The secret tip to keep at the bottom of your page that's gonna make the visitor cry and say "YES! They truly get me".
5. How to ace your CTA game.

These are the five points that you need to keep in mind in order to make your home page messaging tailored specifically to your target audience. 

-----

View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  

How well does your website perform today?
Get This Free Website Assessment Report Today!

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment 

In this episode, we’re taking a look at the top 3 factors that you should consider when choosing the best platform for your next website. 

We’re also going through the biggest trap of using free or cheap platforms, and why cheap is rarely the best option. 

Sticking with the wrong tools can have a drastic effect on the conversion rate of your website, and ultimately the growth of your business.

John Aikin goes through the three main considerations for choosing the right website platform and what most people get wrong when evaluating what tools to use.

(hint - platform features and cost are rarely the deciding factor!)

In this episode, you’ll get to know:

🔹 The three most important categories that define a successful website platform that most people overlook, and how to know which one fits in the best with your business needs.

🔹 Why you shouldn't bite off more than you can chew when it comes to website maintenance.

🔹 The power of tracking the right kind of data within your platform and the impact it can have on a business. 

By the end of this episode, you’ll learn to evaluate different website platforms based on your needs and choose the one that is 100% right for your business.

-----

View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  

How well does your website perform today?
Get This Free Website Assessment Report Today!

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment 

Over the last decade John Aikin and team have been a part of thousands of website projects and have seen consistent trends in what makes a successful website… successful.

And here’s the absolute truth: What most people think makes a website convert well is almost completely irrelevant.

In fact, most people either:

Think great websites require a lot of money. (false) or,

Think producing a ton of content is required to make the website perform well. (false)

In reality there are just 6 primary components to a successful website, regardless of its size, how much it cost to build it, or how much content it has.

In this episode, John Aikin dives into the core elements of a successful website and breaks down:

👉🏽  How your platform plays a significant role in the overall success of your website

👉🏽  Why positioning is the most important factor for converting visitors into leads

👉🏽  What smart design features can do for overall conversion

👉🏽  How smart nurturing after form submission is an often overlooked but critical piece to the puzzle

👉🏽  Why the focus of SEO is generally misplaced attention

👉🏽  And what an emphasis on ongoing conversion rate optimization will do for your website’s ability to outperform your competitors and put calls consistently on your calendar week after week

The 6 categories framework will help make your website convert. You can make these changes without needing to hire a developer or investing extensively into resources. Use this framework as a starting point of your roadmap to a successful website.

View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website

-----

Get A Free Website Report Today

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment 

Here's a brief highlight of some of the best features, directly from HubSpot:

1. Creating Content - with themes, drag n drop pages, beautiful templates, and the marketplace with 1,000's of templates, your team can create content fast.
2. Getting Found Online - with SEO recommendations, Google Search Console integration, and Content Strategy tools - your team can easily create a website that is made to be found.
3. Developing Amazing Experiences - with local development, CMS staging, personalized content, CRM-driven dynamic pages, and multi-language content - you'll be able to create remarkable web experiences.
4. Capturing Leads - with forms, live chat, conversational landing pages, and pop-up forms - you'll be able to capture the right leads
5. Gaining Insights - with traffic source analytics, page performance insights, and our CRM timeline of site activity - you can get the insights you need to make better-informed decisions.

You’ve likely heard of the “hero’s journey,” which is a framework often used in filmmaking or writing. This is the same basic idea, but when we look at a buyer’s journey as a brand, we’re looking at it so we can position ourselves as a guide for prospects while they’re on this mental journey doing research and exploring options. As a brand, you want to focus on your customer’s being the hero and you being the guide. What we’re really doing here is trying to understand the decision-making process of our buyer persona and showing up as a resource or thought leader for them. This will help you plan your content and inform your content and messaging.

The buyer’s journey is broken into 3 phases, awareness, consideration and decision:

• Awareness
• Consideration
• Decision

We're going through each of these and highlighting what they mean and why they're important!

Buyer personas, according to HubSpot, are a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.

This is a fantastic definition, because it states exactly what kind of person this is you are trying to market to - semi-fictional. Note that we don’t say “made up” and we don’t say “actual person.” We want to create a persona who is based on your most ideal kind of customers. These are the customers you would replicate a hundred times over if you could, because they are the exact kind of people you want to work with. 

You may hear these described as “customer avatars” from some other groups. This is totally fine, and they essentially are the same thing. For our example, however, we are going to refer to them as buyer personas.

Check out this awesome episode for the full details on how to built these great personas! 

Over the last several days, I received a ton of questions from people asking me things like, "John, what do you think? Should we stop? Should we just quit doing our marketing for awhile? Should we pause all of our sales communication? Should we cancel all these future plans that are six months down the road?"

I had to really think about that at first because, like you, I didn't know. But it's really clear now that we do have a very solid and stable answer.

"NO."

4 STRATEGIES FOR MARKETING DURING THE CORONAVIRUS

To start today, I'm going to give you four strategies to continue marketing through the Coronavirus crisis. And, hopefully, they help you understand what it is you can be doing, how you can pivot, and how to make things happen for your brand.

1. Stop wasting time on being edgy and focus on solving problems
   1. No silly taglines that don’t describe your business.
   2. 2020 is the year we all start answering the questions our customers have - straight and to the point.
2. Simplify the signup process
   1. No one likes to click through a million screens and be deceived about what they are getting.
   2. If you need people to talk to sales, make that very clear. 
   3. Outline the steps to get started so it's abundantly clear what it is you're asking them to do.
3. You have to include your pricing
   1. there's no argument on this one. Pricing is critical, and if you aren't including it, you are losing badly.
   2. There are several ways to do it, including chatbots, tables, or calculators. However,  you need it.
4. Social proof and video
   1. Video is the number 1 way of showing credibility.
   2. You can talk about yourself all you want, but people will trust what others are saying.
5. Optimize for voice
   1. Pillar content and topic clusters are the number one way to organize your content into a question and answer format, and they will allow your website to be easily segmented for voice search.

Support the show (https://www.hubspot.com/agencies/web-canopy-studio)

Conversion rate optimization, or CRO, is a form of marketing used to grow the number of people who engage with a product or offer. Marketing for SaaS companies has shifted drastically as CRO has become a stronger focus.

If you're a SaaS business, you likely have different business processes, key metrics, and purchasing decisions than other business types. 

This means you're looking at moving your users from one product to the next, up-selling into different features, or re-engaging the accounts that are not active. If you haven’t done your job effectively, you can lose a significant number of subscribers each month.

Support the show (https://www.hubspot.com/agencies/web-canopy-studio)

But Tim and I were finally together in person long enough to sit down and have a good pod sesh!

I also have to apologize for the sound quality on this one! It's not terrible but we are in a car for the record. Tim and I were on a video shoot in Chicago when we recorded this episode. 

Let's get into the juice!!!!!!

This episode is all about chatbots. Why now? Why a chatbot? What's the difference between chatbots and live chat?

All this and more is covered in this episode. Plus, Tim and I break down the one thing every chatbot needs.

That one thing is INTENT. If you don't have the right intent on your chatbot, you're likely using it wrong. 

There are a lot of different uses, but it's important to ask yourself: "Am I hoping to generate leads?", "Am I hoping to help guide customers on my site?", "Am I hoping to sell products in my chat?"

These questions, in combination with what page the chatbot is placed on, are extremely important when creating a new chatbot. 

Let's get started!

Support the show (https://www.hubspot.com/agencies/web-canopy-studio)

NOT SO FAST!

Before you can take the initiative on some new campaigns, there is something you need to do first:

Clean up all the mistakes that the person who had your job, before you, made!

We all know you just can't dive into a new position and expect everything around you to simply fall into place.  Certainly, people try. But, we all know that you're never going to implement the changes you want to see overnight.

That's why we sat down to record a podcast all about how to clean up your predecessor's mess.

Even if they were great at their job, there is going to be something that you want to try or implement that directly conflicts with the current marketing culture.

Join Raquel, Sam, Larry, and John as they break down how to come into your new position with some great ideas! 

Support the show (https://www.hubspot.com/agencies/web-canopy-studio)

In this episode, John, Larry, Tim, and Liz talk about the metrics that matter! 

We know it's easy to fall into the same routine of reporting things like followers, likes, blogs posted,  and email open rates but are these stats directly affecting the bottom line?

If you're in a Marketing Director or Marketing Coordinator role, this podcast is a MUST LISTEN. We totally know the traps that are so easy to fall into when you're in a role like this. 

So, let's get to fixing some of these commonly overlooked mistakes! 

Support the show (https://www.hubspot.com/agencies/web-canopy-studio)

You may be wondering what your next steps are to convert leads into customers.

We’ve got four market and sales strategy tips for your sales teams to help your target audience become customers.

Read the full blog here!

Thank you for listening to our podcast! We would love to answer your business questions. We offer free advice about Hubspot, Digital Marketing, Growth-Driven Design, Marketing Automation, Social Media Marketing, and more! 

Send Questions to: Larry@webcanopystudio.com

Support the show (https://www.hubspot.com/agencies/web-canopy-studio)

Now, starting a paid ad campaign is not something you want to dive into overnight. We actually don't even recommend that you hire someone to do it for you until you have thought of these extremely important things:

1. What's the goal of your paid ads campaign?

We have seen so many businesses coming to us, guns-a-blazing, ready to taste the sweet sweet ROI of a paid ads campaign.

They often just watched some video by a You-tuber who claimed to double their business with one simple ad hack.

That's simply just not how it works. The truth is that you need to set a very realistic goal before you start thinking about starting paid ads.

Advertising on Google, Facebook, YouTube, or LinkedIn can be an amazing tool. However, like any other tool, there are certain tools to get each specific job done.

This means that before you start thinking about paid ads, you have to think about your goal. Do you want to sell directly to your clients? Do you want to generate new leads? Do you need to get the word out about a new product? Hopefully you have a specific idea of what you want to accomplish.

2. Where is your audience hiding?

After you know the WHY you have to lock down the WHO. Creating audiences for your paid ads takes a lot of practice.

Once you become an expert in paid ads, you will be able to lock down what offer will fit on what platform.

For example:

We found that ads targeted at getting people into an upcoming webcast perform way better on LinkedIn. Where awareness campaigns seem to get a much better ROI on Facebook.

But guess what?

We likely don't have the same audience! Therefore, you need to be ready to explore what media outlet is going to work the best for your goal.

3. Do you have the patience for paid ads?

The final thing to ask is, "How is your patience?"

You really need to be patient when you're starting paid ads. Everyone's business and buyers are so different. You can always look at similar data to identify the best place to start advertising. But remember that the first month or so of doing ads you're paying for data.

This data however, is going to be very powerful for future campaigns. Don't give up!

We know the task ahead seems daunting and you might consider finding an agency to help you run ads. 

There is nothing wrong with that, but remember THEY DON'T KNOW YOUR AUDIENCE. They might be able to implement a strategy that worked with similar clients. However, they will need to learn where your buyers are, just like you would have to learn. 

So just be patient, once you learn the power of paid ads, you will certainly be glad you put in the work!

Support the show (https://www.hubspot.com/agencies/web-canopy-studio)

There are 3 main strategies that we get into in this podcast.

1 - How to make Sales Videos that every new perspective client will watch.
2 - Making quick Educational Videos that help your SEO and brand dominance.
3 - Creating Video Case Studies that help your clients learn exactly how you can solve their problem.

There's more!

We just finished writing a great new guide about getting started with podcasting! This guide will help you start creating powerful content at a faster rate than traditional blogging.
Check it out

Support the show (https://www.hubspot.com/agencies/web-canopy-studio)

How important is wire-framing a website before you start designing? In this episode, we explore the thought and creativity behind designing a large-scale website.

There's so much more to web design than paying a guy on fiver' $100 to give you the same template that he produced for 600 other businesses.

If you're serious about redesigning your website, there are a lot of important things to consider.

Listen to this weeks episode to get a better idea of the work, thought, and creativity that goes into creating an amazing website.

We break down how and why we wireframe a website. We talk about how to make sure your new site is performing well on google search. And we even get into the most common trends to avoid.

There's more!

We just finished writing a great new guide about getting started with podcasting! This guide will help you start creating powerful content at a faster rate than traditional blogging.
Check it out

Support the show (https://www.hubspot.com/agencies/web-canopy-studio)

We all know our open rates are not where we want them to be for sending out sales and marketing emails.

We have helped countless clients segment their lists', build captivating workflows, and optimize their subject lines.

Now, we are sharing all of our tips and tricks with you!

When it comes down to it, there are just a few simple issues that you might be overlooking. After listening to this podcast you will be able to attack your contact list with surgical precision.

Join content strategist, Raquel Furman and CEO, John Aikin as they share tips on how to enhance your email marketing efforts with Larry Lynch and Sam Monte.

There's more!

We just finished writing a great new guide about getting started with podcasting! This guide will help you start creating powerful content at a faster rate than traditional blogging.
Check it out

Support the show (https://www.hubspot.com/agencies/web-canopy-studio)

We usually hear:
"Webinars are too expensive"
"I don't have the right equipment"
"I am too nervous to speak in front of people"
"WHAT IF NO ONE COMES?"
This episode puts every one of these fears to rest!

Webinar marketing has been a go-to quick win strategy in our office for the last couple years.

Even though the idea of holding a webinar is pretty well known, almost all of our clients seem to hold similar misconceptions about webinar marketing.

To get to the bottom of these fears, we pulled in our CEO, John Aikin to discuss these strategies with Tim, Matt and Larry.

John has hosted countless webinars here at Web Canopy Studio and was super excited to share some of his triumphs and failures. 

Tim Wirzburger and Matt Roney also joined us this episode. Together, they have helped almost all of our clients successfully find new leads and qualify existing leads through webinar marketing.

In this episode, the WCS team shares some powerful first hand stories about how webinar marketing has helped so many business.

There's more!

We just finished writing a great new guide about getting started with podcasting! This guide will help you start creating powerful content at a faster rate than traditional blogging.
Check it out
 

Support the show (https://www.hubspot.com/agencies/web-canopy-studio)

Thank you for listening to our podcast! We would love to answer your business's questions. We offer free advice about Hubspot, Digital Marketing, Growth Driven Design, Marketing Automation, Social Media Marketing, and more! 

Send Questions to: Larry@Webcanopystudio.com

Support the show (https://www.hubspot.com/agencies/web-canopy-studio)

Thank you for listening to our podcast! We would love to answer your business's questions. We offer free advice about Hubspot, Digital Marketing, Growth Driven Design, Marketing Automation, Social Media Marketing, and more! 

Send Questions to: Larry@Webcanopystudio.com

Support the show (https://www.hubspot.com/agencies/web-canopy-studio)

After listening to this episode you will probably want to fire your SEO guy. There's no one right way to get your website to rank better on google. However, there sure are a lot of wrong ways.

Make sure you aren't making the same mistakes!

Thank you for listening to our podcast! We would love to answer your business's questions. We offer free advice about Hubspot, Digital Marketing, Growth Driven Design, Marketing Automation, Social Media Marketing, and more! 

Send Questions to: Larry@Webcanopystudio.com

Support the show (https://www.hubspot.com/agencies/web-canopy-studio)

We looked all over the internet to answer the internet's most searched questions about working with HubSpot. Tim, Larry, Matt and Sam dive deep to give you the answers you are looking for! 

Thank you for listening to our podcast! We would love to answer your business's questions. We offer free advice about Hubspot, Digital Marketing, Growth Driven Design, Marketing Automation, Social Media Marketing, and more! 

Send Questions to: Larry@Webcanopystudio.com

Support the show (https://www.hubspot.com/agencies/web-canopy-studio)

Jamie Kramer joins us to share a few of her thoughts on transitioning into agency life. 

We also have our Lead Designer Liz Mac Intyre here to share some key tips about graphic design and website design. 

Our biggest focus this week is about managing expectations for clients. When it comes to web design, we want our clients to be as successful as possible! However, sometimes this means shooting down some ambitious ideas that might interfere with the site's functionality.

So, we look to answer...  How can you create a beautiful website that also serves a greater purpose when it comes to marketing? 

Support the show (https://www.hubspot.com/agencies/web-canopy-studio)

A lot of business owners have a strong "there's nothing I can't take on" mindset. While this is a mindset that often leads to success, there are a few situations where this could lead to a total mess. 

We have seen it a million times! An entrepreneur who has successfully built every aspect of their business decides, "development will be a piece of cake."

Fast-forward two month's later and the same entrepreneur is calling us up to fix their Disaster Picasso Painting of a website. 

Long story short. Listen to what Blake has to say before you try to develop a website on your own. 

Support the show (https://www.hubspot.com/agencies/web-canopy-studio)

This is a fun episode where we explore some hypothetical situations of companies who are struggling with their first steps in digital marketing and automation. Tim, Larry, Raquel and Matt talk through how they would help these hypothetical clients succeed. For instance, if you're a business who is only doing sales through your brick and mortar location and you're ready to start scaling your web presence, this is a great way to get some free advice. You can learn all about some great social media tips and some even better marketing automation tools. *Spoiler alert: it's HubSpot!!!!!

We also wanted to share and compare some other tools we use everyday. What is the best app on your phone? Is it something that you couldn't live with out? Or, is it just a really neat tool that makes your life easier?  We have some great ones, you have to check out!

Support the show (https://www.hubspot.com/agencies/web-canopy-studio)

How do you choose a name for your podcast? The four hosts debate on what to call our new podcast. 

When you start getting quality leads, how do you define MQLs vs  SQLs with a client? This is a constant challenge we see at our agency. We want to make sure we are setting our clients up for success. Sometime's it's important to manage expectations while setting them up for success. 

Support the show (https://www.hubspot.com/agencies/web-canopy-studio)