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    <title>Wealthy Creatives Podcast</title>
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    <description>Most creatives didn't start their business to burn out. 

Wealthy Creatives is a conversation with videographers, photographers, designers, musicians, and creative service providers who are building businesses that actually give them their lives back. 

Hosted by Jonathan David Ray — a musician, creative director, and business coach who's spent 21 years in the trenches — each episode explores what it really means to be wealthy as a creative: not just financially, but in inspiration, margin, freedom, and the kind of work that makes you come alive. Expect honest conversations about finding inspiration to create your best work, pricing your work, building a client base that values your craft, and living a creative life as an entrepreneur you don't need a vacation from.  If you're a creative who's tired of being talented and broke, this is your show.</description>
    <copyright>© AcadiaOS LLC</copyright>
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    <pubDate>Wed, 08 Apr 2026 17:42:15 -0400</pubDate>
    <lastBuildDate>Wed, 08 Apr 2026 17:43:12 -0400</lastBuildDate>
    <link>http://www.acadiaos.com</link>
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      <title>Wealthy Creatives Podcast</title>
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    <itunes:author>Jonathan David Ray</itunes:author>
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    <itunes:summary>Most creatives didn't start their business to burn out. 

Wealthy Creatives is a conversation with videographers, photographers, designers, musicians, and creative service providers who are building businesses that actually give them their lives back. 

Hosted by Jonathan David Ray — a musician, creative director, and business coach who's spent 21 years in the trenches — each episode explores what it really means to be wealthy as a creative: not just financially, but in inspiration, margin, freedom, and the kind of work that makes you come alive. Expect honest conversations about finding inspiration to create your best work, pricing your work, building a client base that values your craft, and living a creative life as an entrepreneur you don't need a vacation from.  If you're a creative who's tired of being talented and broke, this is your show.</itunes:summary>
    <itunes:subtitle>Most creatives didn't start their business to burn out.</itunes:subtitle>
    <itunes:keywords>wealthy creatives, creative entrepreneur, creative business, creative service provider, creative professional, creative freelancer, creative founder, videographer, photographer, designer, musician, filmmaker, creative director, graphic designer, wedding photographer, music producer, content creator, editor, cinematographer, freelance business, pricing creative work, finding clients, creative entrepreneurship, solopreneur, small business, client acquisition, marketing for creatives, business coaching, offer design, brand messaging, sales for creatives, freelance pricing, work-life balance, creative freedom, lifestyle business, burnout recovery, creative burnout, freedom business, solopreneur lifestyle, working for yourself, quit your day job, side hustle to full time, business podcast, entrepreneur podcast, creative podcast, interview podcast, coaching podcast, small business podcast, freelance podcast</itunes:keywords>
    <itunes:owner>
      <itunes:name>Jonathan David Ray</itunes:name>
      <itunes:email>jonathan@acadiaos.com</itunes:email>
    </itunes:owner>
    <itunes:complete>Yes</itunes:complete>
    <itunes:explicit>No</itunes:explicit>
    <item>
      <title>003 The One Thing That Destroys Every Relationship You Have / Dr. Mark Matthews</title>
      <itunes:episode>3</itunes:episode>
      <podcast:episode>3</podcast:episode>
      <itunes:title>003 The One Thing That Destroys Every Relationship You Have / Dr. Mark Matthews</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <description>
        <![CDATA[<p>Join Jonathan David Ray and Dr. Mark Matthews in this powerful deep dive into the foundational principles of identity, presence, and high performance. Discover practical frameworks to cultivate self-awareness, overcome judgment, and unlock authentic growth both personally and professionally.</p><p>Main Topics:<br>* The importance of entrance into others’ worlds and cultivating deep presence<br>* Identity development and aligning goals with who you are becoming<br>* The role of standards and the nervous system in sustainable high performance<br>* Overcoming judgment and embracing vulnerability for a deeper connection<br>* Practical strategies: 6-week cycles for experimentation and growth</p><p>In this episode:<br>* Dr. Mark shares his origin story of loss and how it has shaped his mission to serve others.<br>* The power of entering another's world and creating deep presence using non-judgmental awareness.<br>* How to set intentional focus and use breathing techniques to anchor presence.<br>* Frameworks for managing grief, judgment, and self-worth through identity and core worth.<br>* The significance of aligning standards with your identity for lasting change.<br>* The science behind the nervous system and its influence on certainty, comfort, and burnout.<br>* Actionable tools: 7-day sprints, habit stacking, and the importance of reflection cycles.<br>* The meaning of wealth as responsibility and the pursuit of freedom and lightness over heavy burdens.</p><p>Timestamps:<br>00:00 - Introduction to the conversation and Dr. Mark Matthews' background<br>02:09 - Mark’s origin story of loss and resilience<br>05:02 - The impact of losing a parent at a young age on decision-making and growth<br>09:19 - The universal human gap and the obsession with closing it<br>13:10 - Framework for helping others: Entering their world with presence<br>16:38 - The importance of non-judgment and acceptance in connection<br>19:02 - The role of presence in facilitating change and growth<br>23:45 - How setting intentions guides meaningful interactions<br>27:53 - The significance of focus and eliminating distractions<br>32:25 - Judgment as the biggest obstacle to presence and connection<br>36:45 - The roots of the human need to judge and seeking certainty<br>40:41 - Suspending judgment and expanding beliefs through presence<br>44:21 - The connection between exposure, authenticity, and spiritual safety<br>48:55 - Cultivating non-judgmental self-worth and its impact on leadership<br>54:55 - The biblical sequence of loving God and loving others: The importance of sequence<br>60:48 - The power of being versus doing and integrating presence in personal growth<br>66:55 - The "Rest Work" equation: Rest as a state of being, not doing<br>73:34 - The concept of core worth and its influence on motivation and contribution<br>78:45 - Kobe Bryant’s story: Unconditional love and intrinsic worth-based achievement<br>87:07 - The dangers of over-reliance on AI for strategy versus being<br>90:37 - Developing discernment through reflection cycles and experimentation<br>98:42 - Overcoming inaction in creatives through data and risk-taking<br>108:15 - The role of identity, standards, and the nervous system in high performance<br>114:39 - The three levers: identity, standards, and nervous system regulation<br>121:13 - The 7-day sprint framework to embed growth and discipline<br>126:02 - Building responsibility, wealth, and freedom without burden<br>131:26 - Closing thoughts on the power of deep thinking and intentional growth</p><p>Resources &amp; Links:<br>* Face My Fear on Instagram - https://instagram.com/facemyfear<br>* Jonathan David Ray on Instagram - https://www.instagram.com/jonathandavidray/</p>]]>
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      <content:encoded>
        <![CDATA[<p>Join Jonathan David Ray and Dr. Mark Matthews in this powerful deep dive into the foundational principles of identity, presence, and high performance. Discover practical frameworks to cultivate self-awareness, overcome judgment, and unlock authentic growth both personally and professionally.</p><p>Main Topics:<br>* The importance of entrance into others’ worlds and cultivating deep presence<br>* Identity development and aligning goals with who you are becoming<br>* The role of standards and the nervous system in sustainable high performance<br>* Overcoming judgment and embracing vulnerability for a deeper connection<br>* Practical strategies: 6-week cycles for experimentation and growth</p><p>In this episode:<br>* Dr. Mark shares his origin story of loss and how it has shaped his mission to serve others.<br>* The power of entering another's world and creating deep presence using non-judgmental awareness.<br>* How to set intentional focus and use breathing techniques to anchor presence.<br>* Frameworks for managing grief, judgment, and self-worth through identity and core worth.<br>* The significance of aligning standards with your identity for lasting change.<br>* The science behind the nervous system and its influence on certainty, comfort, and burnout.<br>* Actionable tools: 7-day sprints, habit stacking, and the importance of reflection cycles.<br>* The meaning of wealth as responsibility and the pursuit of freedom and lightness over heavy burdens.</p><p>Timestamps:<br>00:00 - Introduction to the conversation and Dr. Mark Matthews' background<br>02:09 - Mark’s origin story of loss and resilience<br>05:02 - The impact of losing a parent at a young age on decision-making and growth<br>09:19 - The universal human gap and the obsession with closing it<br>13:10 - Framework for helping others: Entering their world with presence<br>16:38 - The importance of non-judgment and acceptance in connection<br>19:02 - The role of presence in facilitating change and growth<br>23:45 - How setting intentions guides meaningful interactions<br>27:53 - The significance of focus and eliminating distractions<br>32:25 - Judgment as the biggest obstacle to presence and connection<br>36:45 - The roots of the human need to judge and seeking certainty<br>40:41 - Suspending judgment and expanding beliefs through presence<br>44:21 - The connection between exposure, authenticity, and spiritual safety<br>48:55 - Cultivating non-judgmental self-worth and its impact on leadership<br>54:55 - The biblical sequence of loving God and loving others: The importance of sequence<br>60:48 - The power of being versus doing and integrating presence in personal growth<br>66:55 - The "Rest Work" equation: Rest as a state of being, not doing<br>73:34 - The concept of core worth and its influence on motivation and contribution<br>78:45 - Kobe Bryant’s story: Unconditional love and intrinsic worth-based achievement<br>87:07 - The dangers of over-reliance on AI for strategy versus being<br>90:37 - Developing discernment through reflection cycles and experimentation<br>98:42 - Overcoming inaction in creatives through data and risk-taking<br>108:15 - The role of identity, standards, and the nervous system in high performance<br>114:39 - The three levers: identity, standards, and nervous system regulation<br>121:13 - The 7-day sprint framework to embed growth and discipline<br>126:02 - Building responsibility, wealth, and freedom without burden<br>131:26 - Closing thoughts on the power of deep thinking and intentional growth</p><p>Resources &amp; Links:<br>* Face My Fear on Instagram - https://instagram.com/facemyfear<br>* Jonathan David Ray on Instagram - https://www.instagram.com/jonathandavidray/</p>]]>
      </content:encoded>
      <pubDate>Wed, 08 Apr 2026 17:41:09 -0400</pubDate>
      <author>Jonathan David Ray</author>
      <enclosure url="https://media.transistor.fm/001a6e59/6ef62b1d.mp3" length="221119203" type="audio/mpeg"/>
      <itunes:author>Jonathan David Ray</itunes:author>
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      <itunes:duration>6762</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Join Jonathan David Ray and Dr. Mark Matthews in this powerful deep dive into the foundational principles of identity, presence, and high performance. Discover practical frameworks to cultivate self-awareness, overcome judgment, and unlock authentic growth both personally and professionally.</p><p>Main Topics:<br>* The importance of entrance into others’ worlds and cultivating deep presence<br>* Identity development and aligning goals with who you are becoming<br>* The role of standards and the nervous system in sustainable high performance<br>* Overcoming judgment and embracing vulnerability for a deeper connection<br>* Practical strategies: 6-week cycles for experimentation and growth</p><p>In this episode:<br>* Dr. Mark shares his origin story of loss and how it has shaped his mission to serve others.<br>* The power of entering another's world and creating deep presence using non-judgmental awareness.<br>* How to set intentional focus and use breathing techniques to anchor presence.<br>* Frameworks for managing grief, judgment, and self-worth through identity and core worth.<br>* The significance of aligning standards with your identity for lasting change.<br>* The science behind the nervous system and its influence on certainty, comfort, and burnout.<br>* Actionable tools: 7-day sprints, habit stacking, and the importance of reflection cycles.<br>* The meaning of wealth as responsibility and the pursuit of freedom and lightness over heavy burdens.</p><p>Timestamps:<br>00:00 - Introduction to the conversation and Dr. Mark Matthews' background<br>02:09 - Mark’s origin story of loss and resilience<br>05:02 - The impact of losing a parent at a young age on decision-making and growth<br>09:19 - The universal human gap and the obsession with closing it<br>13:10 - Framework for helping others: Entering their world with presence<br>16:38 - The importance of non-judgment and acceptance in connection<br>19:02 - The role of presence in facilitating change and growth<br>23:45 - How setting intentions guides meaningful interactions<br>27:53 - The significance of focus and eliminating distractions<br>32:25 - Judgment as the biggest obstacle to presence and connection<br>36:45 - The roots of the human need to judge and seeking certainty<br>40:41 - Suspending judgment and expanding beliefs through presence<br>44:21 - The connection between exposure, authenticity, and spiritual safety<br>48:55 - Cultivating non-judgmental self-worth and its impact on leadership<br>54:55 - The biblical sequence of loving God and loving others: The importance of sequence<br>60:48 - The power of being versus doing and integrating presence in personal growth<br>66:55 - The "Rest Work" equation: Rest as a state of being, not doing<br>73:34 - The concept of core worth and its influence on motivation and contribution<br>78:45 - Kobe Bryant’s story: Unconditional love and intrinsic worth-based achievement<br>87:07 - The dangers of over-reliance on AI for strategy versus being<br>90:37 - Developing discernment through reflection cycles and experimentation<br>98:42 - Overcoming inaction in creatives through data and risk-taking<br>108:15 - The role of identity, standards, and the nervous system in high performance<br>114:39 - The three levers: identity, standards, and nervous system regulation<br>121:13 - The 7-day sprint framework to embed growth and discipline<br>126:02 - Building responsibility, wealth, and freedom without burden<br>131:26 - Closing thoughts on the power of deep thinking and intentional growth</p><p>Resources &amp; Links:<br>* Face My Fear on Instagram - https://instagram.com/facemyfear<br>* Jonathan David Ray on Instagram - https://www.instagram.com/jonathandavidray/</p>]]>
      </itunes:summary>
      <itunes:keywords>wealthy creatives, creative entrepreneur, creative business, creative service provider, creative professional, creative freelancer, creative founder, videographer, photographer, designer, musician, filmmaker, creative director, graphic designer, wedding photographer, music producer, content creator, editor, cinematographer, freelance business, pricing creative work, finding clients, creative entrepreneurship, solopreneur, small business, client acquisition, marketing for creatives, business coaching, offer design, brand messaging, sales for creatives, freelance pricing, work-life balance, creative freedom, lifestyle business, burnout recovery, creative burnout, freedom business, solopreneur lifestyle, working for yourself, quit your day job, side hustle to full time, business podcast, entrepreneur podcast, creative podcast, interview podcast, coaching podcast, small business podcast, freelance podcast</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:person role="Host" img="https://img.transistorcdn.com/tqd94FZR8JGaDW1ZHacEfrLKyu0hXsF0WeEWg4R9jRE/rs:fill:0:0:1/w:800/h:800/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hOTgx/NTU5ZTI1ODgxMjQ3/NzkxMjVkMGU2YmYy/Y2M5NC5wbmc.jpg">Jonathan David Ray</podcast:person>
      <podcast:transcript url="https://share.transistor.fm/s/001a6e59/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>002 If Money Can Solve It, It's Not a Real Problem / Brandon Smith</title>
      <itunes:episode>2</itunes:episode>
      <podcast:episode>2</podcast:episode>
      <itunes:title>002 If Money Can Solve It, It's Not a Real Problem / Brandon Smith</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/0e0e6869</link>
      <description>
        <![CDATA[<p>Brandon Smith started his career pushing a broom on a construction site at 18. Today, he runs New Vision Projects, a residential and commercial construction company in Vancouver, and is launching Trade Up Coaching to help trades and home service businesses scale.</p><p>Brandon gave me my first-ever podcast guest spot, and I still love having him on now, months later. We talked about founder dependency, hustle culture, what it actually costs you to bring your best to work and your leftovers home, and why the people who push back hardest on investing in themselves usually have a value problem, not a price problem.</p><p>Brandon also brought some amazing leadership frameworks. Clouds and dirt. Sometimes you need to be up in the vision. Sometimes you just need to get down in it and do the work. Knowing which day it is matters a lot. </p><p>If you are building a business and you feel like it cannot run without you, this one is for you.</p><p><br>Now live on Apple Podcasts, Spotify, and YouTube.</p><p>Comment PODCAST and I'll send you the link.</p><p><strong>Guest</strong> Brandon Smith | New Vision Projects / Trade Up Coaching Instagram: @buildwithbsmith | @newvisionprojects LinkedIn: Brandon Smith</p><p>DM Brandon "scale" on Instagram if you own a trades or home service business and want support growing it.</p><p><strong>Host</strong> I'm Jonathan David Ray, a business coach for creative entrepreneurs and founder of Acadia OS. I help creatives build businesses optimized for money, margin, and meaning. www.<em>acadiaos.com</em></p><p><br><strong>Connect with me:</strong></p><ul><li>Instagram: <strong>@jonathandavidray</strong></li><li>LinkedIn: <strong>https://www.linkedin.com/in/jonathandavidray/</strong></li><li>YouTube: <strong>https://www.youtube.com/@jonathandavidray</strong></li></ul><p>If you're a creative professional who's tired of being talented and stuck, shoot me a DM for a free strategy call. walk away with the next 2-3 things you need to focus on. Shoot me a DM on socials to schedule.</p><p>Chapters: </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Brandon Smith started his career pushing a broom on a construction site at 18. Today, he runs New Vision Projects, a residential and commercial construction company in Vancouver, and is launching Trade Up Coaching to help trades and home service businesses scale.</p><p>Brandon gave me my first-ever podcast guest spot, and I still love having him on now, months later. We talked about founder dependency, hustle culture, what it actually costs you to bring your best to work and your leftovers home, and why the people who push back hardest on investing in themselves usually have a value problem, not a price problem.</p><p>Brandon also brought some amazing leadership frameworks. Clouds and dirt. Sometimes you need to be up in the vision. Sometimes you just need to get down in it and do the work. Knowing which day it is matters a lot. </p><p>If you are building a business and you feel like it cannot run without you, this one is for you.</p><p><br>Now live on Apple Podcasts, Spotify, and YouTube.</p><p>Comment PODCAST and I'll send you the link.</p><p><strong>Guest</strong> Brandon Smith | New Vision Projects / Trade Up Coaching Instagram: @buildwithbsmith | @newvisionprojects LinkedIn: Brandon Smith</p><p>DM Brandon "scale" on Instagram if you own a trades or home service business and want support growing it.</p><p><strong>Host</strong> I'm Jonathan David Ray, a business coach for creative entrepreneurs and founder of Acadia OS. I help creatives build businesses optimized for money, margin, and meaning. www.<em>acadiaos.com</em></p><p><br><strong>Connect with me:</strong></p><ul><li>Instagram: <strong>@jonathandavidray</strong></li><li>LinkedIn: <strong>https://www.linkedin.com/in/jonathandavidray/</strong></li><li>YouTube: <strong>https://www.youtube.com/@jonathandavidray</strong></li></ul><p>If you're a creative professional who's tired of being talented and stuck, shoot me a DM for a free strategy call. walk away with the next 2-3 things you need to focus on. Shoot me a DM on socials to schedule.</p><p>Chapters: </p>]]>
      </content:encoded>
      <pubDate>Wed, 08 Apr 2026 13:12:28 -0400</pubDate>
      <author>Jonathan David Ray</author>
      <enclosure url="https://media.transistor.fm/0e0e6869/6d050d1a.mp3" length="89176048" type="audio/mpeg"/>
      <itunes:author>Jonathan David Ray</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/Q9Lft77uyVdRrcBm3h_2t9yAkit1-9cL6EZYHCPQI7o/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMWQ0/YzUyNzFkMGZmMDM2/ZTY3YzdmOWNhYmI4/MjA5OC5wbmc.jpg"/>
      <itunes:duration>5571</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Brandon Smith started his career pushing a broom on a construction site at 18. Today, he runs New Vision Projects, a residential and commercial construction company in Vancouver, and is launching Trade Up Coaching to help trades and home service businesses scale.</p><p>Brandon gave me my first-ever podcast guest spot, and I still love having him on now, months later. We talked about founder dependency, hustle culture, what it actually costs you to bring your best to work and your leftovers home, and why the people who push back hardest on investing in themselves usually have a value problem, not a price problem.</p><p>Brandon also brought some amazing leadership frameworks. Clouds and dirt. Sometimes you need to be up in the vision. Sometimes you just need to get down in it and do the work. Knowing which day it is matters a lot. </p><p>If you are building a business and you feel like it cannot run without you, this one is for you.</p><p><br>Now live on Apple Podcasts, Spotify, and YouTube.</p><p>Comment PODCAST and I'll send you the link.</p><p><strong>Guest</strong> Brandon Smith | New Vision Projects / Trade Up Coaching Instagram: @buildwithbsmith | @newvisionprojects LinkedIn: Brandon Smith</p><p>DM Brandon "scale" on Instagram if you own a trades or home service business and want support growing it.</p><p><strong>Host</strong> I'm Jonathan David Ray, a business coach for creative entrepreneurs and founder of Acadia OS. I help creatives build businesses optimized for money, margin, and meaning. www.<em>acadiaos.com</em></p><p><br><strong>Connect with me:</strong></p><ul><li>Instagram: <strong>@jonathandavidray</strong></li><li>LinkedIn: <strong>https://www.linkedin.com/in/jonathandavidray/</strong></li><li>YouTube: <strong>https://www.youtube.com/@jonathandavidray</strong></li></ul><p>If you're a creative professional who's tired of being talented and stuck, shoot me a DM for a free strategy call. walk away with the next 2-3 things you need to focus on. Shoot me a DM on socials to schedule.</p><p>Chapters: </p>]]>
      </itunes:summary>
      <itunes:keywords>wealthy creatives, creative entrepreneur, creative business, creative service provider, creative professional, creative freelancer, creative founder, videographer, photographer, designer, musician, filmmaker, creative director, graphic designer, wedding photographer, music producer, content creator, editor, cinematographer, freelance business, pricing creative work, finding clients, creative entrepreneurship, solopreneur, small business, client acquisition, marketing for creatives, business coaching, offer design, brand messaging, sales for creatives, freelance pricing, work-life balance, creative freedom, lifestyle business, burnout recovery, creative burnout, freedom business, solopreneur lifestyle, working for yourself, quit your day job, side hustle to full time, business podcast, entrepreneur podcast, creative podcast, interview podcast, coaching podcast, small business podcast, freelance podcast</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:person role="Host" img="https://img.transistorcdn.com/tqd94FZR8JGaDW1ZHacEfrLKyu0hXsF0WeEWg4R9jRE/rs:fill:0:0:1/w:800/h:800/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hOTgx/NTU5ZTI1ODgxMjQ3/NzkxMjVkMGU2YmYy/Y2M5NC5wbmc.jpg">Jonathan David Ray</podcast:person>
      <podcast:transcript url="https://share.transistor.fm/s/0e0e6869/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>001 Your Product Isn't Broken. Your Story Is Hidden. / Joseph Ibarra</title>
      <itunes:episode>1</itunes:episode>
      <podcast:episode>1</podcast:episode>
      <itunes:title>001 Your Product Isn't Broken. Your Story Is Hidden. / Joseph Ibarra</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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        <![CDATA[<p>Welcome to the very first episode of Wealthy Creatives. </p><p>This podcast celebrates creative professionals doing the work. Videographers, photographers, musicians, coaches, designers, and builders of all kinds. We're going to talk about what it actually looks like to run a business as a creative. The struggles, the lessons, the things you've had to overcome, and what keeps you inspired when it gets hard.</p><p>Joseph Ibarra is the perfect person to kick this off. He's a videographer, founder of Porchlight Productions in Atlanta, and one of the most thoughtful people I've talked to about what it means to build a creative business without losing yourself in it. We met not too long ago and I knew immediately I wanted to get him on here.</p><p>We talked about niching down, flat rate pricing, why your close rate tells you everything about your prices, and what AI video actually does and doesn't do for your business. But honestly, the best stuff came at the end when we started talking about what wealth really means when you're a creative with a family and a faith and a life you're trying to protect.</p><p>If you've ever felt like your business was eating you alive, this one's for you.</p><p>Joseph's got a line I'm still thinking about: they know their story. They just don't know their ICP's story.</p><p><br><strong>Guest</strong> - Joseph Ibarra | Porchlight Productions porchlight.productions | @im.joey.joe</p><p><strong>Host</strong> - I'm Jonathan David Ray, a business coach for creative entrepreneurs and founder of Acadia OS. I help creatives build businesses optimized for money, margin, and meaning. acadiaos.com | @jonathandavidray</p>]]>
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      <content:encoded>
        <![CDATA[<p>Welcome to the very first episode of Wealthy Creatives. </p><p>This podcast celebrates creative professionals doing the work. Videographers, photographers, musicians, coaches, designers, and builders of all kinds. We're going to talk about what it actually looks like to run a business as a creative. The struggles, the lessons, the things you've had to overcome, and what keeps you inspired when it gets hard.</p><p>Joseph Ibarra is the perfect person to kick this off. He's a videographer, founder of Porchlight Productions in Atlanta, and one of the most thoughtful people I've talked to about what it means to build a creative business without losing yourself in it. We met not too long ago and I knew immediately I wanted to get him on here.</p><p>We talked about niching down, flat rate pricing, why your close rate tells you everything about your prices, and what AI video actually does and doesn't do for your business. But honestly, the best stuff came at the end when we started talking about what wealth really means when you're a creative with a family and a faith and a life you're trying to protect.</p><p>If you've ever felt like your business was eating you alive, this one's for you.</p><p>Joseph's got a line I'm still thinking about: they know their story. They just don't know their ICP's story.</p><p><br><strong>Guest</strong> - Joseph Ibarra | Porchlight Productions porchlight.productions | @im.joey.joe</p><p><strong>Host</strong> - I'm Jonathan David Ray, a business coach for creative entrepreneurs and founder of Acadia OS. I help creatives build businesses optimized for money, margin, and meaning. acadiaos.com | @jonathandavidray</p>]]>
      </content:encoded>
      <pubDate>Sat, 21 Mar 2026 01:55:08 -0400</pubDate>
      <author>Jonathan David Ray</author>
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      <itunes:author>Jonathan David Ray</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/HjEqrSciMmMJdtI3UrwnE3TYQMm1u-wCwCBc76bCO78/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xNzFi/ZWEwNTg3MjI4NjBm/MWRlNmIzOTlhNTAx/OTc1YS5wbmc.jpg"/>
      <itunes:duration>4411</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Welcome to the very first episode of Wealthy Creatives. </p><p>This podcast celebrates creative professionals doing the work. Videographers, photographers, musicians, coaches, designers, and builders of all kinds. We're going to talk about what it actually looks like to run a business as a creative. The struggles, the lessons, the things you've had to overcome, and what keeps you inspired when it gets hard.</p><p>Joseph Ibarra is the perfect person to kick this off. He's a videographer, founder of Porchlight Productions in Atlanta, and one of the most thoughtful people I've talked to about what it means to build a creative business without losing yourself in it. We met not too long ago and I knew immediately I wanted to get him on here.</p><p>We talked about niching down, flat rate pricing, why your close rate tells you everything about your prices, and what AI video actually does and doesn't do for your business. But honestly, the best stuff came at the end when we started talking about what wealth really means when you're a creative with a family and a faith and a life you're trying to protect.</p><p>If you've ever felt like your business was eating you alive, this one's for you.</p><p>Joseph's got a line I'm still thinking about: they know their story. They just don't know their ICP's story.</p><p><br><strong>Guest</strong> - Joseph Ibarra | Porchlight Productions porchlight.productions | @im.joey.joe</p><p><strong>Host</strong> - I'm Jonathan David Ray, a business coach for creative entrepreneurs and founder of Acadia OS. I help creatives build businesses optimized for money, margin, and meaning. acadiaos.com | @jonathandavidray</p>]]>
      </itunes:summary>
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      <itunes:explicit>No</itunes:explicit>
      <podcast:person role="Host" img="https://img.transistorcdn.com/tqd94FZR8JGaDW1ZHacEfrLKyu0hXsF0WeEWg4R9jRE/rs:fill:0:0:1/w:800/h:800/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hOTgx/NTU5ZTI1ODgxMjQ3/NzkxMjVkMGU2YmYy/Y2M5NC5wbmc.jpg">Jonathan David Ray</podcast:person>
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