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    <title>Urdu Aaj Kal</title>
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    <description>Urdu Aaj Kal is a podcast hosted by IoBM Media Studies faculty, screenwriter and poet Muhammad Faraz who sits with urdu poets and literary experts to discuss about modern urdu literature and language.

The podcast is produced by IoBM Media Studies Department</description>
    <copyright>2024 IoBM Podcast</copyright>
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    <pubDate>Wed, 23 Jul 2025 19:36:01 +0500</pubDate>
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    <itunes:author>Institute of Business Management</itunes:author>
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    <itunes:summary>Urdu Aaj Kal is a podcast hosted by IoBM Media Studies faculty, screenwriter and poet Muhammad Faraz who sits with urdu poets and literary experts to discuss about modern urdu literature and language.

The podcast is produced by IoBM Media Studies Department</itunes:summary>
    <itunes:subtitle>Urdu Aaj Kal is a podcast hosted by IoBM Media Studies faculty, screenwriter and poet Muhammad Faraz who sits with urdu poets and literary experts to discuss about modern urdu literature and language.</itunes:subtitle>
    <itunes:keywords>urdu, language, literature, discussion</itunes:keywords>
    <itunes:owner>
      <itunes:name>Institute of Business Management</itunes:name>
      <itunes:email>podcast@iobm.edu.pk</itunes:email>
    </itunes:owner>
    <itunes:complete>No</itunes:complete>
    <itunes:explicit>No</itunes:explicit>
    <item>
      <title>Muhammad Omar Iftikhar | Science Fiction</title>
      <itunes:episode>8</itunes:episode>
      <podcast:episode>8</podcast:episode>
      <itunes:title>Muhammad Omar Iftikhar | Science Fiction</itunes:title>
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      <description>
        <![CDATA[<p>Muhammad Faraz was in conversation with Muhammad Omar Iftikhar, a fiction writer with over 19 years of experience. Omar talked about his science fiction novel, Divided Species, which is the first to be set in Karachi. </p><p>Urdu Aaj Kal is a podcast hosted by IoBM Media Studies faculty, screenwriter and poet Muhammad Faraz who sits with Urdu poets and literary experts to discuss about modern Urdu literature and language. </p><p>The podcast is produced by IoBM Media Studies Department</p>]]>
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        <![CDATA[<p>Muhammad Faraz was in conversation with Muhammad Omar Iftikhar, a fiction writer with over 19 years of experience. Omar talked about his science fiction novel, Divided Species, which is the first to be set in Karachi. </p><p>Urdu Aaj Kal is a podcast hosted by IoBM Media Studies faculty, screenwriter and poet Muhammad Faraz who sits with Urdu poets and literary experts to discuss about modern Urdu literature and language. </p><p>The podcast is produced by IoBM Media Studies Department</p>]]>
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      <pubDate>Tue, 16 Apr 2024 10:54:49 +0500</pubDate>
      <author>Institute of Business Management</author>
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      <itunes:author>Institute of Business Management</itunes:author>
      <itunes:duration>3108</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Muhammad Faraz was in conversation with Muhammad Omar Iftikhar, a fiction writer with over 19 years of experience. Omar talked about his science fiction novel, Divided Species, which is the first to be set in Karachi. </p><p>Urdu Aaj Kal is a podcast hosted by IoBM Media Studies faculty, screenwriter and poet Muhammad Faraz who sits with Urdu poets and literary experts to discuss about modern Urdu literature and language. </p><p>The podcast is produced by IoBM Media Studies Department</p>]]>
      </itunes:summary>
      <itunes:keywords>urdu, language, literature, discussion</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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    <item>
      <title>Dr. Asad Shehzad | Jaun Elia</title>
      <itunes:episode>7</itunes:episode>
      <podcast:episode>7</podcast:episode>
      <itunes:title>Dr. Asad Shehzad | Jaun Elia</itunes:title>
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      <description>
        <![CDATA[<p>Faraz sits down with Dr. Asad Shehzad, HoD Center for Area and Policy Studies at Institute of Business Management to discuss the life and poetry of Pakistani poet, philosopher, biographer, and scholar, Jaun Elia. </p>]]>
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      <content:encoded>
        <![CDATA[<p>Faraz sits down with Dr. Asad Shehzad, HoD Center for Area and Policy Studies at Institute of Business Management to discuss the life and poetry of Pakistani poet, philosopher, biographer, and scholar, Jaun Elia. </p>]]>
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      <pubDate>Tue, 19 Mar 2024 13:15:34 +0500</pubDate>
      <author>Institute of Business Management</author>
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      <itunes:author>Institute of Business Management</itunes:author>
      <itunes:duration>4800</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Faraz sits down with Dr. Asad Shehzad, HoD Center for Area and Policy Studies at Institute of Business Management to discuss the life and poetry of Pakistani poet, philosopher, biographer, and scholar, Jaun Elia. </p>]]>
      </itunes:summary>
      <itunes:keywords>urdu, language, literature, discussion</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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    <item>
      <title>Rizwan Tahir | Downfall of Newspaper Readership</title>
      <itunes:episode>6</itunes:episode>
      <podcast:episode>6</podcast:episode>
      <itunes:title>Rizwan Tahir | Downfall of Newspaper Readership</itunes:title>
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        <![CDATA[<p>The intricacies of the beautiful  and whimsical language that is "urdu" will be discussed along with  an enlightening session on the reasons behind the downfall of newspaper reading and its possible solution will be held  by our guest "Rizwan Tahir Sahab" who will enlighten you through his vast experience as an interviewer for a newspaper as well as being a senior sub editor of a newspaper magazine.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The intricacies of the beautiful  and whimsical language that is "urdu" will be discussed along with  an enlightening session on the reasons behind the downfall of newspaper reading and its possible solution will be held  by our guest "Rizwan Tahir Sahab" who will enlighten you through his vast experience as an interviewer for a newspaper as well as being a senior sub editor of a newspaper magazine.</p>]]>
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      <pubDate>Thu, 12 Mar 2020 14:10:00 +0500</pubDate>
      <author>Institute of Business Management</author>
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      <itunes:author>Institute of Business Management</itunes:author>
      <itunes:duration>3303</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>The intricacies of the beautiful  and whimsical language that is "urdu" will be discussed along with  an enlightening session on the reasons behind the downfall of newspaper reading and its possible solution will be held  by our guest "Rizwan Tahir Sahab" who will enlighten you through his vast experience as an interviewer for a newspaper as well as being a senior sub editor of a newspaper magazine.</p>]]>
      </itunes:summary>
      <itunes:keywords>urdu, language, literature, discussion</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Tariq bin Azad | Urdu Lughat </title>
      <itunes:episode>5</itunes:episode>
      <podcast:episode>5</podcast:episode>
      <itunes:title>Tariq bin Azad | Urdu Lughat </itunes:title>
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      <link>https://share.transistor.fm/s/e7f0133a</link>
      <description>
        <![CDATA[<p>Urdu is a powerful and intricate language that has served us for centuries. However, the Urdu we speak today is not exactly the same as the Urdu our forefathers used to speak, have you ever wondered why?</p><p>Tune in to Episode 5, featuring Tariq bin Azaad Sahab who has been affiliated with the Urdu Lughat Board for 13 years, as he discusses what changes are affecting Urdu Lughat today, and how the pronunciation and meaning of Urdu words has changed over the years.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Urdu is a powerful and intricate language that has served us for centuries. However, the Urdu we speak today is not exactly the same as the Urdu our forefathers used to speak, have you ever wondered why?</p><p>Tune in to Episode 5, featuring Tariq bin Azaad Sahab who has been affiliated with the Urdu Lughat Board for 13 years, as he discusses what changes are affecting Urdu Lughat today, and how the pronunciation and meaning of Urdu words has changed over the years.</p>]]>
      </content:encoded>
      <pubDate>Sat, 28 Dec 2019 13:55:00 +0500</pubDate>
      <author>Institute of Business Management</author>
      <enclosure url="https://media.transistor.fm/e7f0133a/ee1018d1.mp3" length="180692271" type="audio/mpeg"/>
      <itunes:author>Institute of Business Management</itunes:author>
      <itunes:duration>4514</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Urdu is a powerful and intricate language that has served us for centuries. However, the Urdu we speak today is not exactly the same as the Urdu our forefathers used to speak, have you ever wondered why?</p><p>Tune in to Episode 5, featuring Tariq bin Azaad Sahab who has been affiliated with the Urdu Lughat Board for 13 years, as he discusses what changes are affecting Urdu Lughat today, and how the pronunciation and meaning of Urdu words has changed over the years.</p>]]>
      </itunes:summary>
      <itunes:keywords>urdu, language, literature, discussion</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Arif Bahalim | Preservation of Urdu</title>
      <itunes:episode>4</itunes:episode>
      <podcast:episode>4</podcast:episode>
      <itunes:title>Arif Bahalim | Preservation of Urdu</itunes:title>
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      <description>
        <![CDATA[<p>In Episode 4 of Urdu Aaj Kal, Our host Muhammad Faraz along with his guest Arif Bahalim,  who hosts a show called Bolti Kitabein on radio and is also a writer and a voice over artist. The discussion revolves around Urdu adab, preservation of our national language and it's importance in our education system. Tune in to find out more about the informative discussion on the amazing topic! </p>]]>
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      <content:encoded>
        <![CDATA[<p>In Episode 4 of Urdu Aaj Kal, Our host Muhammad Faraz along with his guest Arif Bahalim,  who hosts a show called Bolti Kitabein on radio and is also a writer and a voice over artist. The discussion revolves around Urdu adab, preservation of our national language and it's importance in our education system. Tune in to find out more about the informative discussion on the amazing topic! </p>]]>
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      <pubDate>Fri, 22 Nov 2019 17:30:00 +0500</pubDate>
      <author>Institute of Business Management</author>
      <enclosure url="https://media.transistor.fm/40b8838b/276614bc.mp3" length="124539453" type="audio/mpeg"/>
      <itunes:author>Institute of Business Management</itunes:author>
      <itunes:duration>3110</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In Episode 4 of Urdu Aaj Kal, Our host Muhammad Faraz along with his guest Arif Bahalim,  who hosts a show called Bolti Kitabein on radio and is also a writer and a voice over artist. The discussion revolves around Urdu adab, preservation of our national language and it's importance in our education system. Tune in to find out more about the informative discussion on the amazing topic! </p>]]>
      </itunes:summary>
      <itunes:keywords>urdu, langaugae, peot, writer, lietrature, education, national language,</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Hidayat Sahab | Effect of English on Urdu Poetry</title>
      <itunes:episode>3</itunes:episode>
      <podcast:episode>3</podcast:episode>
      <itunes:title>Hidayat Sahab | Effect of English on Urdu Poetry</itunes:title>
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      <description>
        <![CDATA[<p>In Episode 3 of Urdu Aaj Kal, our host Muhammad Faraz along with his guest Hidayat sahab talk about how English effects our daily conversations, being the most commonly used language around the world and how has that impacted Urdu language, especially Urdu poetry. Ending the podcast with a beautiful Urdu nazam to tease our cultural taste buds.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In Episode 3 of Urdu Aaj Kal, our host Muhammad Faraz along with his guest Hidayat sahab talk about how English effects our daily conversations, being the most commonly used language around the world and how has that impacted Urdu language, especially Urdu poetry. Ending the podcast with a beautiful Urdu nazam to tease our cultural taste buds.</p>]]>
      </content:encoded>
      <pubDate>Sun, 03 Nov 2019 18:05:00 +0500</pubDate>
      <author>Institute of Business Management</author>
      <enclosure url="https://media.transistor.fm/67916a0b/4d9baf6a.mp3" length="39777134" type="audio/mpeg"/>
      <itunes:author>Institute of Business Management</itunes:author>
      <itunes:duration>2475</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In Episode 3 of Urdu Aaj Kal, our host Muhammad Faraz along with his guest Hidayat sahab talk about how English effects our daily conversations, being the most commonly used language around the world and how has that impacted Urdu language, especially Urdu poetry. Ending the podcast with a beautiful Urdu nazam to tease our cultural taste buds.</p>]]>
      </itunes:summary>
      <itunes:keywords>urdu, language, poetry, english, effects, nazam, world, writers, host, podcast, dailylife, impact,</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Iqbal Khursheed Sahab | Challenge of only speaking in Urdu</title>
      <itunes:episode>2</itunes:episode>
      <podcast:episode>2</podcast:episode>
      <itunes:title>Iqbal Khursheed Sahab | Challenge of only speaking in Urdu</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/a3af6cb3</link>
      <description>
        <![CDATA[<p>In this episode of Urdu Aaj Kal, our host Muhammad Faraz, along with his guest Iqbal Khursheed Sahab, who is an acclaimed writer, start their show with a promise of not using any other language than Urdu throughout the duration of the podcast. At the same time discussing the challenges of this practice and why it’s so difficult to do so. They further talk about the importance of price tags vs no price tags on books.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of Urdu Aaj Kal, our host Muhammad Faraz, along with his guest Iqbal Khursheed Sahab, who is an acclaimed writer, start their show with a promise of not using any other language than Urdu throughout the duration of the podcast. At the same time discussing the challenges of this practice and why it’s so difficult to do so. They further talk about the importance of price tags vs no price tags on books.</p>]]>
      </content:encoded>
      <pubDate>Sat, 12 Oct 2019 22:55:00 +0500</pubDate>
      <author>Institute of Business Management</author>
      <enclosure url="https://media.transistor.fm/a3af6cb3/39addd7a.mp3" length="61489963" type="audio/mpeg"/>
      <itunes:author>Institute of Business Management</itunes:author>
      <itunes:duration>2556</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of Urdu Aaj Kal, our host Muhammad Faraz, along with his guest Iqbal Khursheed Sahab, who is an acclaimed writer, start their show with a promise of not using any other language than Urdu throughout the duration of the podcast. At the same time discussing the challenges of this practice and why it’s so difficult to do so. They further talk about the importance of price tags vs no price tags on books.</p>]]>
      </itunes:summary>
      <itunes:keywords>urdu, language, writers, all languages, literature, books, modern times</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
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      <title>Imran Shamshaad | Urdu in Today's World</title>
      <itunes:episode>1</itunes:episode>
      <podcast:episode>1</podcast:episode>
      <itunes:title>Imran Shamshaad | Urdu in Today's World</itunes:title>
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      <link>https://share.transistor.fm/s/953b3907</link>
      <description>
        <![CDATA[<p>In this episode of Urdu Aaj Kal, our host Muhammad Faraz along with his guest Imran Shamshaad who is great poet and writer, discuss about Urdu Literature, Urdu as a language in today's world and shares some of the great poetries. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of Urdu Aaj Kal, our host Muhammad Faraz along with his guest Imran Shamshaad who is great poet and writer, discuss about Urdu Literature, Urdu as a language in today's world and shares some of the great poetries. </p>]]>
      </content:encoded>
      <pubDate>Wed, 25 Sep 2019 20:00:00 +0500</pubDate>
      <author>Institute of Business Management</author>
      <enclosure url="https://media.transistor.fm/953b3907/8937c8e0.mp3" length="83145238" type="audio/mpeg"/>
      <itunes:author>Institute of Business Management</itunes:author>
      <itunes:duration>3454</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of Urdu Aaj Kal, our host Muhammad Faraz along with his guest Imran Shamshaad who is great poet and writer, discuss about Urdu Literature, Urdu as a language in today's world and shares some of the great poetries. </p>]]>
      </itunes:summary>
      <itunes:keywords>urdu, language,</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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