Unsubscribe Transistor (https://transistor.fm) https://feeds.transistor.fm/unsubscribe-947f2966-2cce-49d0-8738-a3a6fca8f101 Welcome to Unsubscribe. A safe space for B2B marketing girlies who are over corporate speak and ready to switch things up. We’re Justina, Danielle, and Jillian. Between leading marketing teams, heading up content programs, and running our own businesses, we spend a lot of time testing, building, and... well, ranting about the industry when things get ridiculous. From off-the-cuff rants that accidentally blow up overnight to the endless alphabet soup of AEO, GEO, SEO (and whatever acronym someone just made up today) - consider this your backstage pass to the group chat. © 2026 Jillian Hoefer, Justina Perro, Danielle Messler 9f196273-16dd-5c8d-b8d9-1bf4c00643b6 yes This is Unsubscribe with Justina, Jillian, and Danielle en Wed, 28 Oct 2026 05:16:49 -0400 Wed, 28 Oct 2026 05:17:15 -0400 https://img.transistorcdn.com/yYjzObSXwhuMmySa2wC_VuDh0FMtpCzlbNIDrom_9nA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85NTU0/NTllYzg4MDE1OTlk/YTc1NzU3NDk5NGU3/YmE3Yi5wbmc.jpg Unsubscribe episodic Jillian Hoefer, Justina Perro, Danielle Messler Welcome to Unsubscribe. A safe space for B2B marketing girlies who are over corporate speak and ready to switch things up. We’re Justina, Danielle, and Jillian. Between leading marketing teams, heading up content programs, and running our own businesses, we spend a lot of time testing, building, and... well, ranting about the industry when things get ridiculous. From off-the-cuff rants that accidentally blow up overnight to the endless alphabet soup of AEO, GEO, SEO (and whatever acronym someone just made up today) - consider this your backstage pass to the group chat. Welcome to Unsubscribe. marketing, b2b, content, content marketing, women in marketing, business Jillian Hoefer, Justina Perro, Danielle Messler podcast@shareyourgenius.com No No Peace-Outs, Burn-Outs, and Opt-Outs 3 3 Peace-Outs, Burn-Outs, and Opt-Outs full 8da8a2f6-41ed-4718-b285-9586993ba019 https://share.transistor.fm/s/bfe7b7ca We've all taken a job that turned out to be nothing like the job description. So why does this keep happening in marketing?


In this episode, we’re looking at the wave of people leaving marketing and tech roles almost as soon as they start. We get into why job descriptions are often written by nobody who actually understands the role, why marketing is one of the most misunderstood functions in business, and why attribution is our biggest blind spot. 


We also spill the tea on AI's broken promise: it was supposed to give us our time back, and instead it's got us juggling seven strategic priorities at once with none of the depth. Bonus:  Justina shares the real story behind the LinkedIn post that changed her career. Then, we close out with a marketing confessional from 2012.


Jump into the conversation:

(00:00) Peace-outs, burnouts, and opt-outs

(03:21) The Frankenstein job description

(08:17) Why marketing is the most misunderstood function in business

(16:28) Death by a thousand cuts and knowing when to walk away

(28:18) The one-person army hiring trap

(35:06) AI is taking collaboration away

(41:02) Community as the antidote to burnout

(42:54) Marketing confessionals: the forgotten laptop


Connect with Justina Perro: https://www.linkedin.com/in/contentbyjustina/ 

Connect with Danielle Messler: https://www.linkedin.com/in/daniellemessler/ 

Connect with Jillian Hoefer: https://www.linkedin.com/in/jillianmacnulty/ 


Produced in partnership with Share Your Genius

www.shareyourgenius.com 

]]> We've all taken a job that turned out to be nothing like the job description. So why does this keep happening in marketing?


In this episode, we’re looking at the wave of people leaving marketing and tech roles almost as soon as they start. We get into why job descriptions are often written by nobody who actually understands the role, why marketing is one of the most misunderstood functions in business, and why attribution is our biggest blind spot. 


We also spill the tea on AI's broken promise: it was supposed to give us our time back, and instead it's got us juggling seven strategic priorities at once with none of the depth. Bonus:  Justina shares the real story behind the LinkedIn post that changed her career. Then, we close out with a marketing confessional from 2012.


Jump into the conversation:

(00:00) Peace-outs, burnouts, and opt-outs

(03:21) The Frankenstein job description

(08:17) Why marketing is the most misunderstood function in business

(16:28) Death by a thousand cuts and knowing when to walk away

(28:18) The one-person army hiring trap

(35:06) AI is taking collaboration away

(41:02) Community as the antidote to burnout

(42:54) Marketing confessionals: the forgotten laptop


Connect with Justina Perro: https://www.linkedin.com/in/contentbyjustina/ 

Connect with Danielle Messler: https://www.linkedin.com/in/daniellemessler/ 

Connect with Jillian Hoefer: https://www.linkedin.com/in/jillianmacnulty/ 


Produced in partnership with Share Your Genius

www.shareyourgenius.com 

]]> Wed, 28 Oct 2026 05:00:00 -0400 Jillian Hoefer, Justina Perro, Danielle Messler Jillian Hoefer, Justina Perro, Danielle Messler 3102 We've all taken a job that turned out to be nothing like the job description. So why does this keep happening in marketing?


In this episode, we’re looking at the wave of people leaving marketing and tech roles almost as soon as they start. We get into why job descriptions are often written by nobody who actually understands the role, why marketing is one of the most misunderstood functions in business, and why attribution is our biggest blind spot. 


We also spill the tea on AI's broken promise: it was supposed to give us our time back, and instead it's got us juggling seven strategic priorities at once with none of the depth. Bonus:  Justina shares the real story behind the LinkedIn post that changed her career. Then, we close out with a marketing confessional from 2012.


Jump into the conversation:

(00:00) Peace-outs, burnouts, and opt-outs

(03:21) The Frankenstein job description

(08:17) Why marketing is the most misunderstood function in business

(16:28) Death by a thousand cuts and knowing when to walk away

(28:18) The one-person army hiring trap

(35:06) AI is taking collaboration away

(41:02) Community as the antidote to burnout

(42:54) Marketing confessionals: the forgotten laptop


Connect with Justina Perro: https://www.linkedin.com/in/contentbyjustina/ 

Connect with Danielle Messler: https://www.linkedin.com/in/daniellemessler/ 

Connect with Jillian Hoefer: https://www.linkedin.com/in/jillianmacnulty/ 


Produced in partnership with Share Your Genius

www.shareyourgenius.com 

]]> marketing, b2b, content, content marketing, women in marketing, business No How We Killed the Event Booth and Built Events People Actually Show Up For 2 2 How We Killed the Event Booth and Built Events People Actually Show Up For full 3a4bf255-0768-40fb-9e5e-e0fbc3340942 https://share.transistor.fm/s/6cb545fc We’ve all sponsored a booth, but did any of it ever actually work?


In this episode, we talk about the event shift that has marketers rethinking their budgets. What happens when you stop sponsoring and build your own thing? How do you decide who gets in the room? And is a sponsored dinner ever worth someone's evening? Spoiler: only if it’s really worth leaving the family for three hours.


From curated events in Jackson Hole to manicure studios and one very questionable rebrand, expect hot takes, honest ROI talk, and confessions from marketing girlies.


Jump into the conversation:

(00:00) Intro

(08:34) Killing the booth and rethinking events

(12:11) When your event becomes the talk of LinkedIn

(15:58) Saying no to the wrong attendees

(19:28) Curated conversations over forced round tables

(23:59) The sunk cost of filling seats

(26:30) A rebrand that confused everyone

(29:50) Would anyone leave their family for your event

(33:31) Unsubscribing from tracking every waking metric

(36:02) Subscribing to slowness and small dopamine wins


Connect with Justina Perro: https://www.linkedin.com/in/contentbyjustina/ 

Connect with Danielle Messler: https://www.linkedin.com/in/daniellemessler/ 

Connect with Jillian Hoefer: https://www.linkedin.com/in/jillianmacnulty/ 


Produced in partnership with Share Your Genius

www.shareyourgenius.com 

]]> We’ve all sponsored a booth, but did any of it ever actually work?


In this episode, we talk about the event shift that has marketers rethinking their budgets. What happens when you stop sponsoring and build your own thing? How do you decide who gets in the room? And is a sponsored dinner ever worth someone's evening? Spoiler: only if it’s really worth leaving the family for three hours.


From curated events in Jackson Hole to manicure studios and one very questionable rebrand, expect hot takes, honest ROI talk, and confessions from marketing girlies.


Jump into the conversation:

(00:00) Intro

(08:34) Killing the booth and rethinking events

(12:11) When your event becomes the talk of LinkedIn

(15:58) Saying no to the wrong attendees

(19:28) Curated conversations over forced round tables

(23:59) The sunk cost of filling seats

(26:30) A rebrand that confused everyone

(29:50) Would anyone leave their family for your event

(33:31) Unsubscribing from tracking every waking metric

(36:02) Subscribing to slowness and small dopamine wins


Connect with Justina Perro: https://www.linkedin.com/in/contentbyjustina/ 

Connect with Danielle Messler: https://www.linkedin.com/in/daniellemessler/ 

Connect with Jillian Hoefer: https://www.linkedin.com/in/jillianmacnulty/ 


Produced in partnership with Share Your Genius

www.shareyourgenius.com 

]]> Wed, 14 Oct 2026 05:00:00 -0400 Jillian Hoefer, Justina Perro, Danielle Messler Jillian Hoefer, Justina Perro, Danielle Messler 2260 We’ve all sponsored a booth, but did any of it ever actually work?


In this episode, we talk about the event shift that has marketers rethinking their budgets. What happens when you stop sponsoring and build your own thing? How do you decide who gets in the room? And is a sponsored dinner ever worth someone's evening? Spoiler: only if it’s really worth leaving the family for three hours.


From curated events in Jackson Hole to manicure studios and one very questionable rebrand, expect hot takes, honest ROI talk, and confessions from marketing girlies.


Jump into the conversation:

(00:00) Intro

(08:34) Killing the booth and rethinking events

(12:11) When your event becomes the talk of LinkedIn

(15:58) Saying no to the wrong attendees

(19:28) Curated conversations over forced round tables

(23:59) The sunk cost of filling seats

(26:30) A rebrand that confused everyone

(29:50) Would anyone leave their family for your event

(33:31) Unsubscribing from tracking every waking metric

(36:02) Subscribing to slowness and small dopamine wins


Connect with Justina Perro: https://www.linkedin.com/in/contentbyjustina/ 

Connect with Danielle Messler: https://www.linkedin.com/in/daniellemessler/ 

Connect with Jillian Hoefer: https://www.linkedin.com/in/jillianmacnulty/ 


Produced in partnership with Share Your Genius

www.shareyourgenius.com 

]]> marketing, b2b, content, content marketing, women in marketing, business No "ChatGPT Sucked the Joy Out of Writing" (And Other Unfiltered Truths) 1 1 "ChatGPT Sucked the Joy Out of Writing" (And Other Unfiltered Truths) full 4c17b023-1279-409b-9cfc-c123101326b0 https://share.transistor.fm/s/cd521799 AI can help us move faster, but is it making marketing any better?

In our first episode, we’re talking about the AI shift that has completely changed the content game. Where should marketers use it? What should stay human? And how are lean teams supposed to experiment with new tools while still getting the work done?


From the pressure to produce more with less to the invisible work behind great marketing, expect honest advice, real experiments, and a few well-earned industry rants.


Jump into the conversation:

(00:00) Welcome to Unsubscribe

(00:40) The story behind the podcast

(02:20) Calling out the current noise in marketing

(07:09) Practical use cases and limits for AI

(12:28) Frustrations with rapid AI model changes

(17:26) The pressure of invisible work and volume

(18:24) Pacing speed versus human creativity

(25:56) How to navigate client trust and AI output

(32:47) The state and integrity of content today

(37:31) Unsubscribing to social media time sinks

(38:56) Subscribing to LinkedIn trends and analog habits

(43:21) Is there hope for marketing?


Connect with Justina Perro: https://www.linkedin.com/in/contentbyjustina/ 

Connect with Danielle Messler: https://www.linkedin.com/in/daniellemessler/ 

Connect with Jillian Hoefer: https://www.linkedin.com/in/jillianmacnulty/ 


Produced in partnership with Share Your Genius

www.shareyourgenius.com 

]]> AI can help us move faster, but is it making marketing any better?

In our first episode, we’re talking about the AI shift that has completely changed the content game. Where should marketers use it? What should stay human? And how are lean teams supposed to experiment with new tools while still getting the work done?


From the pressure to produce more with less to the invisible work behind great marketing, expect honest advice, real experiments, and a few well-earned industry rants.


Jump into the conversation:

(00:00) Welcome to Unsubscribe

(00:40) The story behind the podcast

(02:20) Calling out the current noise in marketing

(07:09) Practical use cases and limits for AI

(12:28) Frustrations with rapid AI model changes

(17:26) The pressure of invisible work and volume

(18:24) Pacing speed versus human creativity

(25:56) How to navigate client trust and AI output

(32:47) The state and integrity of content today

(37:31) Unsubscribing to social media time sinks

(38:56) Subscribing to LinkedIn trends and analog habits

(43:21) Is there hope for marketing?


Connect with Justina Perro: https://www.linkedin.com/in/contentbyjustina/ 

Connect with Danielle Messler: https://www.linkedin.com/in/daniellemessler/ 

Connect with Jillian Hoefer: https://www.linkedin.com/in/jillianmacnulty/ 


Produced in partnership with Share Your Genius

www.shareyourgenius.com 

]]> Wed, 30 Sep 2026 05:00:00 -0400 Jillian Hoefer, Justina Perro, Danielle Messler Jillian Hoefer, Justina Perro, Danielle Messler 2661 AI can help us move faster, but is it making marketing any better?

In our first episode, we’re talking about the AI shift that has completely changed the content game. Where should marketers use it? What should stay human? And how are lean teams supposed to experiment with new tools while still getting the work done?


From the pressure to produce more with less to the invisible work behind great marketing, expect honest advice, real experiments, and a few well-earned industry rants.


Jump into the conversation:

(00:00) Welcome to Unsubscribe

(00:40) The story behind the podcast

(02:20) Calling out the current noise in marketing

(07:09) Practical use cases and limits for AI

(12:28) Frustrations with rapid AI model changes

(17:26) The pressure of invisible work and volume

(18:24) Pacing speed versus human creativity

(25:56) How to navigate client trust and AI output

(32:47) The state and integrity of content today

(37:31) Unsubscribing to social media time sinks

(38:56) Subscribing to LinkedIn trends and analog habits

(43:21) Is there hope for marketing?


Connect with Justina Perro: https://www.linkedin.com/in/contentbyjustina/ 

Connect with Danielle Messler: https://www.linkedin.com/in/daniellemessler/ 

Connect with Jillian Hoefer: https://www.linkedin.com/in/jillianmacnulty/ 


Produced in partnership with Share Your Genius

www.shareyourgenius.com 

]]> marketing, b2b, content, content marketing, women in marketing, business No This is Unsubscribe with Justina, Jillian, and Danielle This is Unsubscribe with Justina, Jillian, and Danielle trailer a48632b1-3b43-4f3e-b91f-f5ab32c7b498 https://share.transistor.fm/s/b4ea8b27 Welcome to Unsubscribe. A safe space for B2B marketing girlies who are over corporate speak and ready to switch things up.


We’re Justina, Danielle, and Jillian. Between leading marketing teams, heading up content programs, and running our own businesses, we spend a lot of time testing, building, and... well, ranting about the industry when things get ridiculous.


From off-the-cuff rants that accidentally blow up overnight to the endless alphabet soup of AEO, GEO, SEO (and whatever acronym someone just made up today) - consider this your backstage pass to the group chat. 


Connect with Justina Perro: https://www.linkedin.com/in/contentbyjustina/ 

Connect with Danielle Messler: https://www.linkedin.com/in/daniellemessler/ 

Connect with Jillian Hoefer: https://www.linkedin.com/in/jillianmacnulty/ 


Produced in partnership with Share Your Genius

www.shareyourgenius.com

]]> Welcome to Unsubscribe. A safe space for B2B marketing girlies who are over corporate speak and ready to switch things up.


We’re Justina, Danielle, and Jillian. Between leading marketing teams, heading up content programs, and running our own businesses, we spend a lot of time testing, building, and... well, ranting about the industry when things get ridiculous.


From off-the-cuff rants that accidentally blow up overnight to the endless alphabet soup of AEO, GEO, SEO (and whatever acronym someone just made up today) - consider this your backstage pass to the group chat. 


Connect with Justina Perro: https://www.linkedin.com/in/contentbyjustina/ 

Connect with Danielle Messler: https://www.linkedin.com/in/daniellemessler/ 

Connect with Jillian Hoefer: https://www.linkedin.com/in/jillianmacnulty/ 


Produced in partnership with Share Your Genius

www.shareyourgenius.com

]]> Sun, 27 Sep 2026 22:29:39 -0400 Jillian Hoefer, Justina Perro, Danielle Messler Jillian Hoefer, Justina Perro, Danielle Messler 41 Welcome to Unsubscribe. A safe space for B2B marketing girlies who are over corporate speak and ready to switch things up.


We’re Justina, Danielle, and Jillian. Between leading marketing teams, heading up content programs, and running our own businesses, we spend a lot of time testing, building, and... well, ranting about the industry when things get ridiculous.


From off-the-cuff rants that accidentally blow up overnight to the endless alphabet soup of AEO, GEO, SEO (and whatever acronym someone just made up today) - consider this your backstage pass to the group chat. 


Connect with Justina Perro: https://www.linkedin.com/in/contentbyjustina/ 

Connect with Danielle Messler: https://www.linkedin.com/in/daniellemessler/ 

Connect with Jillian Hoefer: https://www.linkedin.com/in/jillianmacnulty/ 


Produced in partnership with Share Your Genius

www.shareyourgenius.com

]]> marketing, b2b, content, content marketing, women in marketing, business No