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More on this episode:

Faith Popcorn, one of the original futurists and founder of BrainReserve, has been predicting the future for more than fifty years, with a claimed accuracy rate of 95%. She coined the term “cocooning” – now in the dictionary – and predicted home delivery, remote work, and bottled water decades before they went mainstream.

In the second episode of UNREASONABLE, Felix sits down with her in Austin, Texas, for a wild, wide-ranging ride that starts with her name – “people think I’m married to a popcorn” – and ends with the emotional economy.

From a childhood in Shanghai to raising two adopted Chinese daughters at 55 and 61, from advising Fortune 500 CEOs to keeping cash at home in case the system collapses, Faith is as unreasonable as they come.

“I’m an alien. I don’t have age. So I live in the future.”

This episode is a reminder that the future is rarely seen first by the reasonable people in the room.

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Resources mentioned:

🌐 Faith Popcorn's BrainReserve: https://faithpopcorn.com
📚 The Popcorn Report (1991) — her foundational book on trends: https://www.amazon.com/Popcorn-Report-Faith/dp/0887306136
📚 Clicking — 16 trends to future fit your life: https://www.amazon.com/Clicking-Faith-Popcorn/dp/0887308023
📚 EVEolution — the eight truths of marketing to women: https://www.amazon.com/EVEolution-Eight-Truths-Marketing-Women/dp/0786867302
📚 Dictionary of the Future: https://www.amazon.com/Dictionary-Future-Faith-Popcorn/dp/0786867337
🏛️ The Cassandra myth — Greek story Faith references: https://www.britannica.com/topic/Cassandra-Greek-mythology

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What now?

🎙️ Loved this episode? Rate and review UNREASONABLE wherever you get your podcasts — it takes 30 seconds and means the world.

📬 Follow us on Substack for behind-the-scenes content and more: https://unreasonablepodcast.substack.com
📡 Reach out to Faith Popcorn – she literally asked you to! faith@faithpopcorn.com

📩 Got something to say? Felix reads every message. Send him an "unreasonable message from an unreasonable person" on LinkedIn.

Andy believes creativity starts where comfort ends and strives to be the unreasonable person in the room. That extends from ordering the weirdest dish he can find on a restaurant menu to running 200-mile races into the dark. At work, it led him to co-create Liquid Death, a water-can company – a seemingly unreasonable venture that changed an entire industry and became one of the most recognizable brands in America. 

Andy shares his method, how it has become addictive, in a good way – and why the future belongs to people bold enough to be unreasonable. We couldn't think of a better guest to start with!

Connect with Andy: 

LinkedIn:
 https://www.linkedin.com/in/andypearson/

Here are some things mentioned in the episode:
Liquid Death:
https://liquiddeath.com/

Pepsi Jet Documentary — Pepsi, Where’s My Jet?

https://www.netflix.com/title/81446626

Free Solo

https://www.nationalgeographic.com/films/free-solo/

Ultra Running Association

https://ultrarunning.com/

Grand to Grand Ultra

https://g2gultra.com/

Hardrock 100

https://hardrock100.com/

SmartLess Podcast

https://www.smartless.com/

Join the community & newsletter:
https://unreasonablepodcast.substack.com/

And send this episode to one person who needs a little more courage right now.

Join us to connect with the coolest builders in the world who make the unreasonable happen. Like quitting a powerful job at a huge company. Or running to be the youngest mayor of a city. Or being a creative human in the age of AI. Or teaching millions online on how to farm. Or writing a book that goes against the common belief that we’re all doomed.

Let’s be unreasonable, unpolished, and unscared together!

Hosted by Felix Zeltner and produced by Remote Daily.