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    <title>Unpacking Thailand</title>
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    <description>Operating a business in Thailand shouldn't mean navigating in the dark. We unpack the strategies and systems for successful ASEAN market entry and operations.

I’m Scott Pressimone, a Fractional Country Director with 13+ years of executive experience in Thailand and host of the Made it in Thailand podcast. This is the visual whitepaper for founders, CEOs, and HR Directors looking to scale Thai operations, build resilient teams, and avoid costly mistakes.

Forget generic expat advice. Through strategy breakdowns and insights from top corporate leaders, we bridge the gap between Western expectations and Thai operational realities.

What we cover:
• Market Entry &amp; Expansion
• Cross-Cultural Management
• Corporate Compliance &amp; IP Protection
• Scaling Operations in ASEAN

Ready to untangle your Thai operations? Book a diagnostic session here:
👉 https://www.scottpressimone.com/

#ThailandBusiness #MarketEntry #FractionalDirector</description>
    <copyright>© 2026 Fractiond</copyright>
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    <pubDate>Sat, 21 Mar 2026 13:00:09 +0700</pubDate>
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    <link>https://unpackingthailand.com/</link>
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      <title>Unpacking Thailand</title>
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    <itunes:summary>Operating a business in Thailand shouldn't mean navigating in the dark. We unpack the strategies and systems for successful ASEAN market entry and operations.

I’m Scott Pressimone, a Fractional Country Director with 13+ years of executive experience in Thailand and host of the Made it in Thailand podcast. This is the visual whitepaper for founders, CEOs, and HR Directors looking to scale Thai operations, build resilient teams, and avoid costly mistakes.

Forget generic expat advice. Through strategy breakdowns and insights from top corporate leaders, we bridge the gap between Western expectations and Thai operational realities.

What we cover:
• Market Entry &amp; Expansion
• Cross-Cultural Management
• Corporate Compliance &amp; IP Protection
• Scaling Operations in ASEAN

Ready to untangle your Thai operations? Book a diagnostic session here:
👉 https://www.scottpressimone.com/

#ThailandBusiness #MarketEntry #FractionalDirector</itunes:summary>
    <itunes:subtitle>Operating a business in Thailand shouldn't mean navigating in the dark.</itunes:subtitle>
    <itunes:keywords>thailand, business, leadership, cross-cultural, entrepreneurship</itunes:keywords>
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      <itunes:name>Scott Pressimone</itunes:name>
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    <itunes:complete>No</itunes:complete>
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      <title>How to Build a Sellable B2B Asset in Thailand (Avoid The Operator’s Trap)</title>
      <itunes:episode>1</itunes:episode>
      <podcast:episode>1</podcast:episode>
      <itunes:title>How to Build a Sellable B2B Asset in Thailand (Avoid The Operator’s Trap)</itunes:title>
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        <![CDATA[<p>If your business in Thailand depends solely on your daily input, you don't own an asset. You own a high maintenance job.</p><p>We often fall into the Operator’s Trap because of the battle scars we pick up running companies in this market. We take every bit of weight on our own shoulders because it is how we survived the early days, but that same survival instinct is exactly what prevents us from actually scaling.</p><p>This session was originally a talk I gave at the Australian Thai Chamber of Commerce. It is a breakdown of how we move past that survival mode. Whether you are a founder looking for an eventual exit or a leader trying to build a more efficient team, these are the steps to stop driving a jet ski and start leading a fleet.</p><p><strong>The Three Pillars of a Low Maintenance Machine</strong></p><ul><li>Communication: Why always open doors actually kill your team's productivity.</li><li>Systems: Moving beyond SOPs to create true owners with skin in the game.</li><li>Innovation: How to stop being the bottleneck for every minor decision.</li></ul><p><strong>Timestamps:</strong> <br>00:00 Operators Trap Intro<br>00:39 High vs Low Maintenance<br>01:53 Battle Scars Mindset<br>02:56 Three Pillars Overview<br>03:11 Communication Distractions<br>04:30 Daily Standup Fix<br>06:42 Systems Robot Trap<br>07:56 Owners Budgets Backups<br>10:23 Innovation Veto Problem<br>11:30 One Way Two Way Doors<br>12:44 Rhythm Outcomes Authority<br>14:02 Fleet Model Conclusion</p><p><strong>Work with Scott:</strong> Scott Pressimone is a Fractional Country Director helping international firms and founders navigate the operational complexities of the Thai market.</p><p><strong>Connect:</strong> <a href="https://www.google.com/search?q=https://scottpressimone.com">https://scottpressimone.com</a> </p><p>#ThailandBusiness #Operations #FractionalLeadership #ASEAN #BusinessScaling #UnpackingThailand #ExecutiveLeadership</p>]]>
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        <![CDATA[<p>If your business in Thailand depends solely on your daily input, you don't own an asset. You own a high maintenance job.</p><p>We often fall into the Operator’s Trap because of the battle scars we pick up running companies in this market. We take every bit of weight on our own shoulders because it is how we survived the early days, but that same survival instinct is exactly what prevents us from actually scaling.</p><p>This session was originally a talk I gave at the Australian Thai Chamber of Commerce. It is a breakdown of how we move past that survival mode. Whether you are a founder looking for an eventual exit or a leader trying to build a more efficient team, these are the steps to stop driving a jet ski and start leading a fleet.</p><p><strong>The Three Pillars of a Low Maintenance Machine</strong></p><ul><li>Communication: Why always open doors actually kill your team's productivity.</li><li>Systems: Moving beyond SOPs to create true owners with skin in the game.</li><li>Innovation: How to stop being the bottleneck for every minor decision.</li></ul><p><strong>Timestamps:</strong> <br>00:00 Operators Trap Intro<br>00:39 High vs Low Maintenance<br>01:53 Battle Scars Mindset<br>02:56 Three Pillars Overview<br>03:11 Communication Distractions<br>04:30 Daily Standup Fix<br>06:42 Systems Robot Trap<br>07:56 Owners Budgets Backups<br>10:23 Innovation Veto Problem<br>11:30 One Way Two Way Doors<br>12:44 Rhythm Outcomes Authority<br>14:02 Fleet Model Conclusion</p><p><strong>Work with Scott:</strong> Scott Pressimone is a Fractional Country Director helping international firms and founders navigate the operational complexities of the Thai market.</p><p><strong>Connect:</strong> <a href="https://www.google.com/search?q=https://scottpressimone.com">https://scottpressimone.com</a> </p><p>#ThailandBusiness #Operations #FractionalLeadership #ASEAN #BusinessScaling #UnpackingThailand #ExecutiveLeadership</p>]]>
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      <pubDate>Thu, 12 Mar 2026 11:30:00 +0700</pubDate>
      <author>Scott Pressimone</author>
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      <itunes:author>Scott Pressimone</itunes:author>
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        <![CDATA[<p>If your business in Thailand depends solely on your daily input, you don't own an asset. You own a high maintenance job.</p><p>We often fall into the Operator’s Trap because of the battle scars we pick up running companies in this market. We take every bit of weight on our own shoulders because it is how we survived the early days, but that same survival instinct is exactly what prevents us from actually scaling.</p><p>This session was originally a talk I gave at the Australian Thai Chamber of Commerce. It is a breakdown of how we move past that survival mode. Whether you are a founder looking for an eventual exit or a leader trying to build a more efficient team, these are the steps to stop driving a jet ski and start leading a fleet.</p><p><strong>The Three Pillars of a Low Maintenance Machine</strong></p><ul><li>Communication: Why always open doors actually kill your team's productivity.</li><li>Systems: Moving beyond SOPs to create true owners with skin in the game.</li><li>Innovation: How to stop being the bottleneck for every minor decision.</li></ul><p><strong>Timestamps:</strong> <br>00:00 Operators Trap Intro<br>00:39 High vs Low Maintenance<br>01:53 Battle Scars Mindset<br>02:56 Three Pillars Overview<br>03:11 Communication Distractions<br>04:30 Daily Standup Fix<br>06:42 Systems Robot Trap<br>07:56 Owners Budgets Backups<br>10:23 Innovation Veto Problem<br>11:30 One Way Two Way Doors<br>12:44 Rhythm Outcomes Authority<br>14:02 Fleet Model Conclusion</p><p><strong>Work with Scott:</strong> Scott Pressimone is a Fractional Country Director helping international firms and founders navigate the operational complexities of the Thai market.</p><p><strong>Connect:</strong> <a href="https://www.google.com/search?q=https://scottpressimone.com">https://scottpressimone.com</a> </p><p>#ThailandBusiness #Operations #FractionalLeadership #ASEAN #BusinessScaling #UnpackingThailand #ExecutiveLeadership</p>]]>
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      <itunes:keywords>Fractional Country Director, Thailand Business Operations, ASEAN Market Entry, Growth Operations, Southeast Asia Business Strategy, Corporate Leadership Thailand, Digital Transformation ASEAN, Thai Labour Law, Cross-Cultural Management, Business Scalability Thailand, Operational SOPs, BOI Thailand Compliance, De-risking International Business, Scott Pressimone, Fractiond</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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