Uncommon Brands

How to stand out in a competitive market, Sarah Vilenskiy, Blossom Essentials Skincare

Parker Nash — Sun, 08 Mar 2026 23:00:00 -0700

Sarah Vilensky is the founder and CEO of Blossom Essentials. In this episode, she shares how she’s used her digital marketing expertise to build a high-growth D2C skincare brand.

Sarah shares her journey from affiliate marketing to addressing chronic dry skin with clean, non-toxic products. This episode is full of insights on how they navigate the crowded skincare market and details on their massive upcoming retail rollout into Walmart's Beauty Space.

What was covered:

Sarah's journey from affiliate marketing to founding a D2C brand.
The importance of authentic product expertise (addressing personal chronic dry skin).
The decision to shift from Amazon to owning the website/customer relationship.
How to build brand authority in the crowded clean beauty space.
The operational reality: Managing inventory and scaling supply chains.
Next Steps: The huge retail rollout into Walmart's Beauty Space

Blossom Essentials Links:
Website: https://tryblossom.com/

Instagram: https://www.instagram.com/try_blossom/

Facebook: https://www.facebook.com/blossomessentials/

TikTok: https://www.tiktok.com/@blossomessentialsskin

Parker Nash Links:

Website: parkertnash.com

LinkedIn: Parker Nash

Not your ordinary belt business, Gregg Hemphill, Nexbelt

Parker Nash — Sun, 01 Mar 2026 23:00:00 -0800

Gregg Hemphill is the CEO of Nexbelt and Lejon Belts. In this episode, he shares how these two brands take an overlooked product, the belt, and turn it into an engine for massive growth. Gregg, a 25-year veteran of the golf industry (Quiksilver, TaylorMade, Oakley), shares how Nexbelt's patented micro-adjusting ratchet technology provided both a functional benefit to the consumer and a huge inventory solution for retailers. This episode breaks down their strategy for profitable growth and how to turn the ordinary into not so ordinary.

What was covered:

Leading Nexbelt after acquisition by a PE firm.
Overcoming the challenge of selling an overlooked accessory (the belt).
Why fashion sells the basics: Using color and design to drive repeat purchases.
The dual-benefit pitch: How Nexbelt solves the retailer's massive inventory problem.
Don’t sell features, sell the benefit
Advice for founders on profitable growth vs. "fake growth" spending.

Nexbelt Links:

Website: https://www.nexbelt.com

Instagram: https://www.instagram.com/nexbelt

Facebook: https://www.facebook.com/Nexbelt

Parker Nash Links:

Website: parkertnash.com

LinkedIn: Parker Nash

Building a Superfood Empire, Anna Rooke, Akasha Superfoods

Parker Nash — Mon, 23 Feb 2026 13:48:43 -0800

Join Parker Nash and Anna Rooke, CMO and Co-founder of Akasha Superfoods, for a deep dive into health, wellness, and organic growth. Anna shares her journey with sea moss, from making gels in her kitchen to becoming a category creator on retail shelves. This episode is a masterclass in using short-form video to overcome low product awareness and dominate a new market without spending a dollar on paid ads.

What was covered:

The challenge of creating a shelf-stable product
Why Akasha's initial target audience hypothesis was wrong
Anna's organic growth strategy
How to create irresistible storytelling videos
Why TikTok Shop is the new QVC and how to succeed on the platform
Lightning Round: Fun facts about Sea Moss, health hacks, and advice for founders

Akasha Superfoods Links:

Website: https://www.akashasuperfoods.com

Instagram: https://www.instagram.com/akashasuperfoods/?hl=en

TikTok: https://www.tiktok.com/@akashasuperfoods

Parker Nash Links:

Website: parkertnash.com

LinkedIn: Parker Nash

Capturing moments that matter, Garrett Peters, Duncan & Stone

Parker Nash — Sun, 15 Feb 2026 23:00:00 -0800

Today on the show, we have Garrett Peters, the co-founder and CEO of Duncan and Stone Paper Company. Duncan and Stone specializes in beautifully designed, keepsake notebooks and journals featuring simple guided prompts to easily capture important life moments. Garrett shares the company's journey, from its 2020 launch with a handful of items to its current portfolio of over 50 products.

Garrett discusses the challenge of building a brand and audience primarily on a platform like Amazon and the strategic shift they made toward their own website to foster customer engagement through email and social media. He also emphasizes the critical role of product quality, timeless design, and a thoughtful customer experience in building a loyal customer base and driving organic growth.

What we covered:

The Launch and Hero Products
The Shift from Amazon to Direct-to-Consumer
Product Design Philosophy and Delivering a Great Customer Experience
Q4 Holiday Sales Strategy: Making One Simple, Clear Offer
The Importance of Clarity in Product Offerings

Duncan and Stone Links:

Duncan and Stone Links: Website: https://www.duncanandstone.com

Instagram: https://www.instagram.com/duncanandstone/

Facebook: https://www.facebook.com/DuncanandStone

TikTok: https://www.tiktok.com/@duncanandstone

Parker Nash Links:

Website: parkertnash.com

LinkedIn: Parker Nash

A sweet business story, Maddie Steitz, Maddie's Natural Sweetener

Parker Nash — Mon, 09 Feb 2026 15:25:59 -0800

Join Parker Nash in a conversation with Maddie Steitz, the founder and CEO of Maddie's Natural Sweetener. Maddie shares her uplifting journey from working as an assistant to launching her own company, driven by a passion for baking and a commitment to creating a truly healthy alternative.

Maddie discusses the inspiration behind developing a healthier, natural sweetener that avoids the pitfalls of current market options, such as artificial ingredients and excessive calories. Her product offers a unique, guilt-free indulgence, featuring a proprietary blend of stevia, monk fruit, and other natural ingredients.

What was covered:

The Entrepreneurial Shift
Product Science & Manufacturing Challenges
Vision for Guilt-Free Treats
Marketing & Retail Expansion Strategy

Maddie’s Natural Sweetener Links:
Website: https://www.maddiesnaturalsweetener.com
Instagram: https://www.instagram.com/maddiesnaturalsweetener

Parker Nash Links:
Website: parkertnash.com
LinkedIn: Parker Nash

Carrying on a family legacy, John Gaither, Feetures

Parker Nash — Sun, 17 Aug 2025 22:00:00 -0700

Join Parker in an insightful conversation with John Gaither, CEO of Feetures. John leads America's number one running sock brand, a performance-driven, family-run business based in Charlotte, North Carolina. Having served in various roles from sales and marketing to COO before becoming CEO in 2023, John brings a comprehensive understanding of the business he now runs.

John shares the compelling story of Feetures, started by his father in 2002 with a vision to innovate performance socks. He discusses the brand's growth within the booming running industry, their careful balance between wholesale and direct-to-consumer channels, and their strategies for maintaining strong relationships with specialty retailers while expanding into larger chains. John also offers valuable lessons on product development driven by consumer feedback, staying ahead in a competitive market, and the unique dynamics of leading a family business through succession and daily operations.

What was covered:

A Family Legacy
Strategic Growth & Channels
Product Innovation & Performance
Leading a Family Business

Parker Nash Links:

Website: parkertnash.com
LinkedIn: Parker Nash

Feetures Links:

Website: https://feetures.com/
Facebook: https://www.facebook.com/FeeturesBrand/
Instagram: https://www.instagram.com/feetures/

Style that gives back with Lauren Dellinger, Headbands of Hope

Parker Nash — Sun, 10 Aug 2025 23:00:00 -0700

Join Parker in an inspiring conversation with Lauren Dellinger, President of Headbands of Hope. Lauren shares the incredible mission behind Headbands of Hope: for every headband purchased, one is donated to a child with an illness, with over a million donated globally since 2012. She dives into the brand's growth strategies, from leveraging public speaking to building robust wholesale partnerships. Lauren also offers valuable lessons from her extensive experience in trade shows, highlighting the importance of strategic presentation, packaging, and managing relationships with diverse retailers, all while staying true to their powerful mission.

What was covered:

A Mission-Driven Brand
Building Community & Relationships
Wholesale & Growth Strategies
Navigating Business Challenges
Product Presentation & Marketing

Parker Nash:

Website: parkertnash.com
LinkedIn: Parker Nash

Lauren Dellinger of Headbands of Hope

Website: https://www.headbandsofhope.com/
Instagram: https://www.instagram.com/headbandsofhope/
Facebook: https://www.facebook.com/HeadbandsOfHope/

How to build a brand with an unstoppable mission, Ashley Nickelsen, BTR Nation

Parker Nash — Mon, 04 Aug 2025 04:00:00 -0700

Today’s episode is an inspiring conversation with Ashley Nickelsen, founder of BTR Nation. Ashley shares the deeply personal story behind her mission to reimagine "junk food" found in hospital vending machines, driven by her experience as a caretaker for her parents, who both battled rare forms of cancer. She reveals how this personal journey, and her late father's entrepreneurial spirit and mantra "be bold, tenacious, and resilient" (which inspired the brand's name, BTR), fueled her to launch BTR Nation at the end of 2020.

Ashley dives into BTR Nation's growth strategy, emphasizing the power of authentic relationships over transactional interactions in building a loyal community of brand ambassadors and influencers. She also discusses the brand's unique approach to distribution, from initial direct-to-consumer success to expanding into alternative channels like airports and strategic collaborations, making healthier choices accessible where they are needed most. This episode offers invaluable insights into building a brand with an unstoppable mission, navigating the challenges of a rapidly growing CPG business, and the importance of a clear, simple message.

What was covered:

A Mission-Driven Brand
The Power of Personal Connection
Strategic Growth Beyond Traditional Retail
Navigating Entrepreneurial Challenges
Lessons in Product & Messaging

Parker Nash:

Website: parkertnash.com
LinkedIn: Parker Nash

BTR Nation:

Website: https://www.btrnation.com/
Instagram: https://www.instagram.com/btr.nation
TikTok: https://www.tiktok.com/@btr.nation

Getting personal: The business of men's underwear, Dez Price, BN3TH

Parker Nash — Mon, 28 Jul 2025 04:00:00 -0700

In this episode of the Uncommon Brand podcast, host Parker Nash sits down with Dez Price, co-founder and CEO of BN3TH (pronounced "Beneath"), a brand dedicated to making comfortable men's underwear and base layers for various activities, from mountain adventures to the office. BN3TH is notable for being the first to create men's underwear with a three-dimensional pouch.

Dez shares the intriguing origin story of BN3TH, which began around 2009-2010 when he and his business partner, Dustin, recognized an unmet need in the apparel market. They explored various product categories and ultimately focused on underwear, aiming to innovate beyond existing designs to offer unparalleled comfort and support.

What was covered:

BN3TH's Founding: Identifying a market gap for men's underwear.
The Revolutionary Pouch: Impact of 3D pouch technology on comfort.
Brand Evolution: Building a unique product into a successful brand.
Product Philosophy: Comfort and support for all-day activity.
Entrepreneurial Advice: Passion, innovation, and embracing challenges

Parker Nash Links:
Website: https://www.parkertnash.com/
LinkedIn: https://www.linkedin.com/in/-parkernas/

Dez Price Links:

Website: https://www.bn3th.com/

Instagram: https://www.instagram.com/bn3thapparel/

Facebook: https://www.facebook.com/BN3THapparel/

TikTok: https://www.tiktok.com/@bn3thapparel

Fun run! Growing a running brand, Bryce McConville, Chicknlegs

Parker Nash — Fri, 18 Jul 2025 11:55:43 -0700

In this episode, Parker sits down with Bryce McConville, former athlete and distance runner at the University of Miami, and the founder of Chicknlegs, a brand specializing in fun, comfortable, and unique apparel for distance runners.

Bryce shares his entrepreneurial journey, starting college as he sought to stay connected to the running community. He discusses the origin of the brand name and how early, funny Instagram videos helped generate interest even before production. The brand quickly grew by connecting with the high school cross-country and track community, and now participates in major events like the New York and Chicago Marathons.

What was covered:

Athlete to Entrepreneur: Founding Chicknlegs
Community-Driven Growth & Social Media Impact
Design, Quality, and Product Development
Strategic Inventory & Product Line Management
Analytical Approach to Business Growth

Parker Nash Links:
Website: https://www.parkertnash.com/
LinkedIn: https://www.linkedin.com/in/-parkernash/

Chicknlegs Links:

Website: https://www.chicknlegs.com/

Instagram:https://www.instagram.com/chicknlegsrunning/?hl=en

Facebook: https://www.facebook.com/ChicknLegsRunning

TikTok: https://www.tiktok.com/@chicknlegs

Bye bye corporate, hello baby brand, Jeff Chisholm, Little Hometown

Parker Nash — Mon, 07 Apr 2025 03:50:00 -0700

In this episode, Parker sits down with Jeff Chisholm, president of Little Hometown, a baby brand that designs locally themed blankets, onesies, PJs, and bibs featuring over 200 unique regional designs across the U.S.. Unlike many e-commerce brands, Little Hometown has never been on Amazon or Walmart, choosing instead to partner with independent retailers to grow its business.

After years in corporate America, working in strategy, sales, and consulting, he took a leap into entrepreneurship—first with an Amazon-based business that exploded, then collapsed. That experience shaped his approach to building Little Hometown, a brand that thrives by being different, staying off mass marketplaces, and focusing on quality, nostalgia, and strong retail partnerships.

Tune in to hear Jeff’s practical tips on building a profitable, niche baby brand.

SPECIAL BONUS FOR LISTENERS:
Get 25% off with code uncommon25

What was covered:

The rise and fall of his first e-commerce venture
Why Little Hometown refuses to sell on Amazon and Walmart
How they’ve grown to over 2,000 independent retail partners
The power of regional, nostalgia-driven product design
How seasonality impacts marketing spend and how they adjust
Jeff’s data-driven approach to ads and customer retention

Little Hometown & Jeff Chisholm Links:

Website: https://www.littlehometown.com/

Instagram: https://www.instagram.com/littlehometown/

Parker Links:

Website: https://www.parkertnash.com

LinkedIn: https://www.linkedin.com/in/-parkernash

Shark Tank entrepreneur and bathing suit innovator, Hayley Segar, onewith swim

Parker Nash — Mon, 31 Mar 2025 11:25:29 -0700

In this episode, Parker sits down with Hayley Segar, the founder of onewith swim, a swimwear brand that’s redefining how swimsuits should feel and fit. Hayley has a background in social media, content creation, and the bridal industry, but her frustration with traditional swimwear led her to create something entirely new—swimsuits that fit like underwear.

After struggling to find a comfortable swimsuit for a trip, Hayley had a lightbulb moment: why didn’t swimwear feel as comfortable as no-show underwear? That insight led to the launch of onewith swim in 2021. Today, the brand is a category creator, making dig-free, elastic-free, and edgeless swimsuits that have gone viral multiple times.

What was covered:

Hayley’s journey from content creator to fashion entrepreneur
How a frustrating shopping experience led to a product idea
The challenges of launching a fashion brand with no design background
How viral TikTok moments propelled onewith swim's success
The importance of customer education and brand transparency
Why first-order profitability is key for bootstrapped businesses

onewith swim's & Hayley Segar Links:

Website: https://onewithswim.com/
Instagram: https://www.instagram.com/onewithswim/
Facebook: https://www.facebook.com/onewithswim
TikTok: https://www.tiktok.com/@onewithswim
Hayley on LinkedIn: https://www.linkedin.com/in/hayleysegar/

Parker Links:

Website: https://www.parkertnash.com
LinkedIn: https://www.linkedin.com/in/-parkernash

Building a brand while traveling the world...with your family!

Parker Nash — Mon, 24 Mar 2025 05:00:00 -0700

In this episode, Parker sits down with Antje Pepper, the founder of Keep Going First Aid.

Antje created Keep Going First Aid to bring beautifully designed, high-quality first aid products to families. As a full-time traveling mom, she saw the need for a compact, well-organized, and kid-friendly first aid kit. What started as a personal solution turned into a thriving brand that stands out in a crowded market.

What was covered:

How Keep Going First Aid was born out of a real-life parenting need
The power of branding, storytelling, and knowing your customer
Why selling a feeling is more powerful than selling a product
How Antje scaled her business using influencer marketing
The strategy behind working with agencies vs. in-house employees
How Keep Going First Aid stands out on Amazon and e-commerce platforms
How to build a brand from anywhere in the world

Antje Pepper & Keep Going First Aid Links:
Website: https://www.keepgoingfirstaid.com/
Instagram: https://www.instagram.com/keepgoingfirstaid/
Facebook: https://www.facebook.com/keepgoingfirstaid/

Parker Links:
Website: https://www.parkertnash.com
LinkedIn: https://www.linkedin.com/in/-parkernash

Building a no artificial anything supplement brand, Al Matheny, Promix

Parker Nash — Mon, 17 Mar 2025 12:28:45 -0700

In this episode, Parker sits down with Al Matheny, the founder of Promix Nutrition. Al has an extensive background in human performance and nutrition, holding a Master of Science in Human Performance and a Bachelor of Science in Exercise Physiology and Food Science & Human Nutrition. He’s also a former elite athlete at the University of Florida, where he competed in track and field and cross country.

After college, Albert trained professionally and co-founded Soho Strength Lab in NYC, one of the top independent training gyms in the city. But his most well-known venture is Promix Nutrition, a brand dedicated to creating the cleanest, highest-quality supplements and snacks on the market.

What was covered:

Albert’s journey from elite athlete to entrepreneur
The science behind clean, high-quality protein and supplements
The challenges of building a business in the supplement industry
The importance of transparency and quality in nutritional products
The role of partnerships, marketing, and branding in growing ProMix
How Promix differentiates itself in a crowded market

Al Matheny's & Promix's Links:
Website: https://promixnutrition.com/
Instagram: https://www.instagram.com/promix/
Facebook: https://www.facebook.com/p/PROMIX-Nutrition-100052188322036/

Parker's Links:
Website: https://www.parkertnash.com
LinkedIn: https://www.linkedin.com/in/-parkernash

Growing a non-toxic plant wellness brand, Vanessa Dawson, Arber

Parker Nash — Mon, 10 Mar 2025 12:50:17 -0700

In this episode, we sit down with Vanessa Dawson, the founder of Arber, a pioneering company in the organic plant wellness industry. Arber offers a range of non-toxic, highly effective gardening products for both indoor and outdoor plants.

Peek into Vanessa's entrepreneurial journey and learn how Arber is transforming gardening practices for a healthier home and world.

What was covered:

Vanessa's background in startups and founding Arber
The innovative, non-toxic gardening products offered by Arber
Challenges and strategies in scaling a retail business
The importance of customer education and engagement
How Arber's membership model enhances customer loyalty and community building

Arber's Links:

Website: https://growarber.com/

Instagram: https://www.instagram.com/growarber/

Facebook: https://www.facebook.com/growarber

Parker's Links:

Website: https://www.parkertnash.com

LinkedIn: https://www.linkedin.com/in/-parkernash

Revolutionizing athletic recovery and manufacturing, Perry Kamel, DNA Vibe

Parker Nash — Mon, 10 Feb 2025 10:00:00 -0800

In this episode, Parker sits down with Perry Kamel, the founder of DNA Vibe. DNA Vibe makes intelligent red light therapy products to help reduce pain and speed recovery for athletes and anybody with pain.

While their products are revolutionary, what’s arguably more revolutionary is Perry’s Local Advanced Manufacturing Pod (LAMP) approach. Perry has a bold vision for manufacturing innovative products and how they can be made locally and decentralized.

Peek into the mind of a mad scientist (I mean mad in the best way possible ;) ) and listen to this episode.

What was covered

The science behind red light therapy and recovery
The unique Local Advanced Manufacturing Pod (LAMP) approach
The benefits of local and decentralized manufacturing for community involvement…it’s not just a cost savings but that’s pretty amazing already
The importance of a supportive and purpose-driven company culture
How DNA Vibe products help with pain relief and recovery

Perry Kamel Links:

Website: https://dnavibe.com/

Instagram: https://www.instagram.com/dna.vibe

Facebook: https://www.facebook.com/dna.vibe/

Parker Links:

Website: https://www.parkertnash.com

LinkedIn: https://www.linkedin.com/in/-parkernash

A super cheesy business, Andrew Arbogast, Arbo's Cheese Dip

Parker Nash — Mon, 03 Feb 2025 12:09:47 -0800

In this episode, Parker sits down with Andrew Arbogast, an Apache helicopter pilot in the army for 10 years and corporate employee turned cheese entrepreneur. Andrew is the founder and commander in cheese of Arbo's Cheese Dip. Inspired by his father’s cheese dip recipes, Arbo’s cheese dips are real-deal American-made cheese dips with bold flavors. Over a short period of time, they’ve reached 20 states and 2,000 stores and counting.

What was covered

How Arbo's Cheese Dip started
Finding purpose post-military
Taking a family recipe and turning it into a cheesy business
Using product sampling for amazing word-of-mouth marketing
Differentiating your brand in a competitive food industry
The problems with growing too fast
Knowing when to ask for help

Andrew Arbogast Links:

Website: https://www.arboscheesedip.com/

Instagram: https://www.instagram.com/arbosdip/

Facebook: https://www.facebook.com/arbosdip

TikTok: https://www.tiktok.com/@arbosdip

Parker Links:

Website: https://www.parkertnash.com

LinkedIn: https://www.linkedin.com/in/-parkernash

A fresh stake on the fresh flower business Ty Hiss, Fresh Sends

Parker Nash — Mon, 20 Jan 2025 23:00:00 -0800

In this episode, Parker sits down with Ty Hiss, the co-founder of Fresh Sends, making the world a little less lonely, one gift at a time by shipping flowers and gifts nationwide. Ty shares her entrepreneurial journey, from the initial idea behind Fresh Sends to scaling it into a successful business. She opens up about the challenges she faced early on, how perseverance played a key role in her success, and the strategies she used to grow and market her business. Listen for inspiring stories of resilience and actionable business advice for aspiring entrepreneurs.

What was covered:

How Fresh Sends started
The power of product packaging and design
The importance of delivering unforgettable customer experiences
How Fresh Sends uses unboxings for amazing word-of-mouth marketing
Differentiating your brand in an industry dominated by big brands
How Ty’s team creates shareable, engaging social media content

Ty Hiss Links:

Website: https://freshsends.com/

Instagram: https://www.instagram.com/freshsends

TikTok: https://www.tiktok.com/@freshsends

Parker Links:

Website: https://www.parkertnash.com

LinkedIn: https://www.linkedin.com/in/-parkernash

From injury to an incredible athletic recovery brand, Jackson Corley, Incrediwear

Parker Nash — Tue, 14 Jan 2025 12:06:50 -0800

In this episode, Parker sits down with Jackson Corley, the founder of Incrediwear. An athlete, a chiropractor, and a man who knows how to take lemons and turn them into lemonade. After suffering a catastrophic mountain biking injury, Jackson developed innovative wearable anti-inflammatory therapy like back braces and joint sleeves to heal his own pain. Today that initial product has turned into a brand with dozens of recovery products helping the world's greatest athletes train harder, reduce pain, and recover faster.

If you want to hear an insane story about turning an insane injury into an incredible brand, strap in because Jackson is a man of energy with an amazing story to tell!

What was covered:

How a terrible injury turned into the idea for Incrediwear
The power of perseverance and resilience in business
Strategies for scaling and growing an athletic recovery brand
The role of brand partnerships in growing Incrediwear
How he uses medical research to keep his product innovation pipeline full

Jackson Corley Links:

Website: https://incrediwear.com/
Instagram: https://www.instagram.com/incrediwear
X: https://x.com/incrediwear
Facebook: https://www.facebook.com/incrediwear/

Parker Nash Links

Website: https://www.parkertnash.com
LinkedIn: https://www.linkedin.com/in/-parkernash

Building a kids culinary empire with Erica Bethe Levin, Globowl

Parker Nash — Thu, 09 Jan 2025 14:17:50 -0800

In this episode, Parker sits down with Erica Bethe Levin, the founder of Globowl, which makes internationally-inspired baby and toddler food introducing babies to big flavors and common allergens to help prevent picky eating and mitigate food allergies. Erica shares her entrepreneurial journey, from the initial idea behind Globowl to scaling it into a successful business and being featured on Gordon Ramsay’s Food Stars. She opens up about the challenges she faced early on, how perseverance played a key role in her success, and the strategies she used to grow and market her business. Listen in for inspiring stories of resilience and advice for founders.

What was covered:

From idea to product, how Globowl started
Identifying an opportunity and the importance of being different
Taking a chance and getting on Gordon Ramsay’s Food Stars
Knowing when and how to sell to big box retailers like Target
Erica’s vision for the future of Globowl

Globowl Links:
Website: https://globowl.com/
Instagram: https://www.instagram.com/theglobowl/

Tiktok: https://www.tiktok.com/@globowlfoodie

Facebook: https://www.facebook.com/theglobowl

Parker Nash Links:

Website: https://www.parkertnash.com/

LinkedIn: https://www.linkedin.com/in/-parkernash/

Marketing in 2025: what to know to grow your business with Molly Pittman, Smart Marketer

Parker Nash — Tue, 17 Dec 2024 03:57:00 -0800

In this episode, Parker sits down with Molly Pittman, the CEO of Smart Marketer, a leading expert in digital marketing. Molly shares her latest insights on effective marketing strategies and how businesses can leverage these to achieve significant growth. She provides actionable advice on understanding your audience, utilizing social media platforms, and navigating the evolving landscape of paid ads and digital marketing.

Molly walks us through real-life examples and success stories, offering a clear path for entrepreneurs and marketers looking to enhance their digital presence.

What was covered:

What many brands overlook in their marketing
Why you think your ads aren’t working vs. the real reason they aren’t working
What worked and didn’t work in 2024 marketing
What to focus on in 2025 for your marketing
The business model successful brands are developing to ride economic waves
The new financial model Molly and team have implemented that has grown their client's business
The importance of creatives in Meta paid ads for targeting in 2025

Molly Pittman Links:

Website: https://smartmarketer.com/

Instagram: https://www.instagram.com/mollypittmandigital/?hl=en

LinkedIn: https://www.linkedin.com/in/molly-pittman-3558471b0/

Facebook: https://www.facebook.com/@mollypittmandigital/

Parker Nash Links:

Website: https://www.parkertnash.com/

LinkedIn: https://www.linkedin.com/in/-parkernash/

Building a Wild as Heck business Caitlin Minges, Fun Club and Wild As Heck

Parker Nash — Mon, 09 Dec 2024 00:32:00 -0800

In this episode, Parker sits down with Caitlin Minges, the founder of Fun Club, a quirky and edgy gift and stationery business, and Wild As Heck, a brand makes bold hats for confident women collaborating with independent women artists to create wearable art. Caitlin shares her unique entrepreneurial journey, from creating custom party supplies for her boyfriend's party to building two successful businesses. She discusses sourcing and manufacturing challenges, the power of perseverance, and her strategies for scaling and marketing. Listen in for actionable business advice and inspiring stories of tenacity and creativity.

What was covered:

From vet tech to founder of 2 brands
Challenges in sourcing and manufacturing
The power of perseverance in business
Building a brand with independent women artists
Navigating pricing and wholesale strategies
Marketing and scaling: Lessons from Caitlin's experience

Caitlin Minges Links:

Website: https://shopfunclub.com/

Instagram: https://www.instagram.com/shopfunclub

Website: https://wildasheck.com/

Instagram: https://www.instagram.com/wildasheckshop

Parker Nash Links:

Website: https://www.parkertnash.com/

LinkedIn: https://www.linkedin.com/in/-parkernash/

From corporate to Shark Tank entrepreneur Berlyn Haughton, Table Tyke

Parker Nash — Mon, 02 Dec 2024 12:20:38 -0800

In this episode, Parker sits down with Berlyn Haughton, the founder of Table Tyke which creates the only placemat with a silicone bumper, ideal for protecting little ones from the table edge, providing a clean teething space that also catches spills. Berlyn takes us through her entrepreneurial journey, transitioning from corporate life to building a thriving business. She shares insights on product development, leveraging TikTok for business growth, and her challenges in the influencer market. Berlyn also opens up about the invaluable lessons learned from appearing on Shark Tank and the strategies that helped her succeed.

Tune in to hear how Berlyn turned an inventive idea from being a mom feeding her kids into a growing kids business.

What was covered:

From corporate life to entrepreneurship: The Table Tyke journey
Product development: Identifying market needs and evolving the product
Brand positioning: Building trust and navigating startup challenges
The role of social media: How TikTok went viral for Table Tyke
Behind the scenes of Shark Tank: Preparing for and appearing on the show
Customer-focused success: Overcoming challenges and maintaining a customer-first approach

Berlyn Haughton Links:

Website: https://thetabletyke.com/
Instagram: https://www.instagram.com/thetabletyke/
Facebook: https://www.facebook.com/TheTableTyke/
YouTube: https://www.youtube.com/@thetabletyke
TikTok: https://www.tiktok.com/@thetabletyke

Parker Nash Links:

Website: https://www.parkertnash.com/
LinkedIn: https://www.linkedin.com/in/-parkernash/

How to deliver unforgettable customer moments, Josh Rathbun Cheecam

Parker Nash — Mon, 18 Nov 2024 11:54:53 -0800

In this episode, Parker sits down with Josh Rathbun, the founder of Cheecam, a company that helps brides and grooms capture unforgettable candid moments on their biggest day with disposable cameras and a full-service development process. Josh takes us through his entrepreneurial journey, starting from a college project to building a thriving business. He shares insights on the challenges and strategies that helped him scale and the importance of customer communication, operational excellence, and brand positioning.

Tune in to hear how Josh turned a simple idea into a business that captures special moments at weddings, and stay till the end for valuable tips on building a customer-focused business.

What was covered:

From college project to business: The Cheecam journey
Identifying market needs and evolving the product
The importance of brand positioning and building trust
The role of customer communication in enhancing user experience
How Josh obsesses the customer journey to deliver unforgettable experiences

Parker Nash Links:
Website: https://www.parkertnash.com/
LinkedIn: https://www.linkedin.com/in/-parkernash/

Joshua Rathbun Links:

Website: https://cheecam.com/

Instagram: https://www.instagram.com/getcheecam

TikTok: https://www.tiktok.com/@cheecam

LinkedIn: https://www.linkedin.com/in/rathbunjoshua/

Going bananas for business…a banana bread mix business with Morgan Lerner, GoNanas

Parker Nash — Mon, 28 Oct 2024 14:58:25 -0700

In this episode, Parker interviews Morgan Lerner, co-founder of GoNanas. GoNanas is modernizing the baked goods arena building a better-for-you bakery brand, using bananas to make a lower sugar, vegan, gluten-free, and allergen-friendly, treats otherwise known as #notyournanas baked goods.

From a side hustle that started in the dorms at the University of Michigan, Go Blue!, GoNanas has grown into a nationwide brand, now available in over 4,000 retail locations.

Morgan also discusses the challenges of managing brand collaborations and shares valuable insights into product innovation, team building, and lessons learned from both successes and setbacks. Additionally, she highlights GoNanas' community-building efforts through their ambassador program, fostering strong connections with customers.

Listen now.

What was covered:

From dorm room startup to national brand – the GoNanas journey
Growing to $1M+ in sales through monthly flavor drops
How GoNanas built a highly engaged ambassador program to help with product and retail launches
Developing successful collaborations with other brands like Salt & Straw
Marketing with micro vs. macro influencers and brand collaborations

GoNanas’ Links:

Website:https://eatgonanas.com/

Instagram:https://www.instagram.com/go_nanas

Facebook:https://www.facebook.com/eatgonanas

TikTok: https://www.tiktok.com/@gonanas

Parker Nash Links:
Website: https://www.parkertnash.com/
LinkedIn: https://www.linkedin.com/in/-parkernash/

Light Your Business on Fire with Travis Seera, Flikr Fireplace

Parker Nash — Mon, 14 Oct 2024 01:08:00 -0700

In this episode, Parker sits down with Travis Seera, the founder of Flikr Fireplace—a sleek, isopropyl-powered personal fireplace that redefines cozy living. Travis opens up about his eight-year journey of innovation, overcoming challenges, and his passion for designing products that meet real, personal needs. He also gives us a sneak peek into his latest venture, Spark Firestarter.

Discover the strategies that helped Flikr grow into 1,200 stores in just three years, including the value of partnering with smaller, independent retailers who deliver a personalized shopping experience. Travis shares valuable tips on how to support retail partners with marketing tools and creative sales tactics, as well as his decision to sell the business—not just for profit, but for peace of mind and the brand’s continued growth.

Tune in to hear the story of Travi’s vision, turning into a retail success, and stay till the end for insights on building your own product-based business.

What was covered:

How Travis designed and refined his isopropyl personal fireplace over eight years.
Travis's new project, Spark Firestarter, which reflects his passion for fire-related products.
How to deliver unforgettable consumer experiences by focusing on user needs
How Flikr expanded their brand by partnering with 1,200 stores
Marketing materials and creative selling strategies to retail partners
Why he chose to sell Flikr

Parker Nash Links:
Website: https://www.parkertnash.com/
LinkedIn: https://www.linkedin.com/in/-parkernash/

Travis Seera Links:

Website:https://sparkfirestarter.com/

Website: https://flikrfire.com/

Instagram:https://www.instagram.com/sparkfirestarter/

Building A Mess-Free Auto Parts Brand With Mike Burns, ValvoMax

Parker Nash — Tue, 08 Oct 2024 01:57:00 -0700

Ever tried to change your oil at home and ended up with a mess on the driveway that looked like an oil tanker spill?

That’s exactly why the guest on the show today started his brand.

In this episode, Mike Burns, founder and CEO of ValvoMax, shares his journey from Air Force veteran and corporate finance professional to innovative product creator and brand founder. Mike takes us through the origin of ValvoMax, a revolutionary tool that simplifies oil changes by replacing the drain bolt with a cleaner, faster, and tool-free system.

Mike discusses how his frustration with the traditional oil change process led him to develop the ValvoMax Quick Twist Valve, a product that has since gained traction amongst DIY car maintenance consumers and has landed in major retailers like Lowe’s and Canadian Tire. You’ll hear how a chance feature by YouTube personality Scotty Kilmer turned ValvoMax into a household name, as well as Mike’s insights into prototyping, manufacturing, and scaling into retail.

Don’t miss this episode packed with lessons on turning frustration into innovation, and how one influencer review can change everything.

Show highlights:

Mike’s journey from Air Force veteran to product innovator
The origin of ValvoMax and solving the pain points of messy oil changes
How Scotty Kilmer’s YouTube video boosted ValvoMax sales overnight
Breaking into major retailers like Lowe’s and Canadian Tire
Managing the complexities of retail and financing
The importance of focus and scaling wisely

Mike Burns and ValvoMax Links:

Website: https://www.valvomax.com/

Instagram: https://www.instagram.com/valvomax

Facebook:https://www.facebook.com/valvomax

Youtube:https://www.youtube.com/channel/UC4KUJox7oZ1FZaArful7KpQ

Parker Nash Links:
Website: https://www.parkertnash.com/
LinkedIn: https://www.linkedin.com/in/-parkernash/

Building a Waffle Empire with Emily Groden from Evergreen Waffles

Parker Nash — Tue, 01 Oct 2024 01:00:00 -0700

Move over Eggo. In this episode, Emily Groden, founder of Evergreen Waffles, shares her journey from corporate lawyer to waffle entrepreneur. She delves into the evolution of Evergreen, a brand that began as a hobby in March 2020 and has rapidly grown to 3,500+ stores nationwide. Emily discusses the unique selling points of Evergreen’s frozen waffles, which pack a full serving of fruits and veggies without refined sugars or preservatives.

Hear about the development of their distinctive flavors like zucchini carrot cake and peanut butter banana bread, and the challenges she faced from early sales strategies to navigating the complexities of the COVID-19 pandemic. Emily also touches on their marketing strategies, including a successful rebranding that boosted same-store sales by 62%.

Don't miss out on this insightful conversation - Tune in now!

What was covered:

Emily's transition from corporate lawyer to entrepreneur
Creating unique flavors and navigating early sales challenges
How a rebrand led to +62% in same-store sales
Manufacturing challenges and lessons
Taking risks and shooting your shot with cold outreach

Parker Nash Links:
Website: https://www.parkertnash.com/
LinkedIn: https://www.linkedin.com/in/-parkernash/

Emily Groden’s Links:

Website: https://eatevergreen.com/

Instagram: https://www.instagram.com/eatevergreen/

Facebook:https://www.facebook.com/eatevergreen

TikTok: https://www.tiktok.com/@eatevergreen

From Air Force Aviator to Drink Tumblers with Matt Butler, Tally Tumbler

Parker Nash — Tue, 24 Sep 2024 01:00:00 -0700

In this episode, Matt Butler, founder of Tally Tumbler and a 20-year Air Force veteran, shares his inspiring journey from military service to entrepreneurship. Matt takes us through the creation of his two successful products: Rollors, an outdoor lawn game with over 150,000 units sold, and the Tally Tumbler, a unique scorekeeping drink tumbler that has seen impressive growth, especially in the golf market.

Matt also dives into his innovative marketing strategies, including a hybrid sales model and targeted digital advertising, and discusses the challenges he's faced, such as inventory management and navigating changing consumer behavior. He offers insight into his future plans, including exploring US-based production to address supply chain issues and preparing for peak sales seasons.

What was covered:

Matt Butler’s Transition from Air Force Veteran to Entrepreneur
Product Success: 150,000 Units of Rollors Sold
Launching a 2nd Successful Product Brand: The Tally Tumbler
Hybrid Sales Model and Digital Advertising
The Ups and Downs of Inventory Management
Leveraging Trade Shows for Product Development and Networking
US-Based Production for Supply Chain Optimization
Analyzing Trends and Data

Parker Nash Links:
Website: https://www.parkertnash.com/
LinkedIn: https://www.linkedin.com/in/-parkernash/

Matt Butler’s Links:

Website: https://www.tallytumbler.com/

Instagram:https://www.instagram.com/tallytumbler/
Rollors: https://rollors.com/

CPG Startup: Breaking Out in Grocery Stores with Leslie Danford from Vitaminis

Parker Nash — Tue, 17 Sep 2024 01:00:00 -0700

In this episode, Leslie Danford, founder of Vitaminis, shares her journey of transitioning from a corporate career to launching her own vitamin supplement brand during the pandemic. Leslie discusses the development and unique aspects of Vitaminis' products, the challenges of starting up, the importance of feedback and iteration, her retail strategies, and her upcoming plans for Vitaminis.

Leslie also highlights her strategy for gaining traction in retail, with a particular focus on sampling at natural grocery stores and leveraging feedback to iterate on the product. The conversation also covers the importance of packaging, retail placement, and the potential for growth in different markets.

Listen now to see how Vitaminis is growing fast.

What was covered:

Leslie Danford's career journey and transition from corporate to entrepreneurship
Channel strategies and lessons learned
The reality of organic social media
The power of multiple marketing channels
Retail as a growth driver
The importance of sampling and using QR codes to build an email list
The power of effective product placement

Parker Nash Links:
Website: https://www.parkertnash.com/
LinkedIn: https://www.linkedin.com/in/-parkernash/

Leslie Danford’s Links:

Website: https://vitaminisbrand.com/

Instagram: https://www.instagram.com/vitaminisbrand/

Facebook: https://www.facebook.com/VitaminisBrand/

How to Build a Brand That Makes an Impact with Cody DeJardin, Sackcloth and Ashes

Parker Nash — Tue, 10 Sep 2024 07:00:00 -0700

In this episode, Parker interviews Cody DeJardin, a brand builder, partner, and advisor to consumer brands, about his extensive experience in the industry. Cody shares his journey from starting a product company with his brother in college to working with Sackcloth and Ashes, a mission-driven company that donates a blanket to a homeless shelter for every blanket purchased.

They discuss the importance of meaningful storytelling, quality products, local impact, and engaging community. Cody elaborates on how Sackcloth and Ashes stands out in a crowded market by leveraging strategic collaborations and partnerships with various artists and brands. He also delves into the challenges of scaling too quickly and the shift towards gifting as a significant revenue driver for the company.

Listen in to learn about the evolution of brand building, effective marketing strategies, and the impact of prioritizing social good.

What was covered:

Introduction to Cody DeJardin and Sackcloth and Ashes

Founding of Sackcloth and Ashes

The Impact and Growth of Sackcloth and Ashes

Challenges and Successes in the Blanket Industry

Growing A Business with Collaborations and Partnerships

Spotlighting Artists and Their Stories

Gifting Strategies and Business Growth

Parker Nash Links:
Website: https://www.parkertnash.com/
LinkedIn: https://www.linkedin.com/in/-parkernash/

Cody DeJardin Links:

Website: https://sackclothandashes.com/

Instagram: https://www.instagram.com/sackclothxashes

Facebook: https://www.facebook.com/sackclothxashes

Youtube:https://www.youtube.com/@sackclothxashes

7-Figure Product Launches and beyond with Anthony Tranchida, Grill Rescue

Parker Nash — Tue, 03 Sep 2024 07:00:00 -0700

Imagine a grill cleaning brush soaring to $3 million in pre-orders—how does that happen?

In this episode of the Uncommon Brands podcast, Parker Nash chats with Anthony Tranchida, CEO of Grill Rescue, to unravel the secrets of his meteoric success.

Anthony shares the journey from launching his innovative product on Kickstarter, where it raised an astounding $211,000 in just 30 days, to hitting $3 million in pre-orders shortly after its 2019 debut. Discover the marketing magic behind this feat, including the creation of high-quality video content, the strategic use of Facebook ads, and the surprising challenge of account bans.

Dive into Anthony's email marketing playbook, where he highlights the power of consistent communication, segmented customer lists, and fruitful email swaps with complementary brands. Learn about the evolution of Grill Rescue's product line, from the indestructible "Forever Sponge" to specialized grill brush versions, and how smart product bundling can boost average order value. Anthony wraps up the episode with actionable advice on ad creation, exploring AI for outreach, and enhancing email marketing initiatives.

Listen now.

What was covered:

Anthony Tranchida’s journey launching Grill Rescue

The success of the Kickstarter campaign, raising $211,000 and generating $3 million in pre-orders

Marketing strategies including high-quality video content, Facebook ads, and dealing with account bans

Importance of email marketing: regular communication, segmentation, and email swaps with complementary brands

Product development highlights, including the "Forever Sponge" and various grill brush versions

Strategies to enhance average order value through product bundling and managing stock levels

Action items for continuous ad creation, exploring new outreach methods with AI, and improving email marketing initiatives

Parker Nash Links:
Website: https://www.parkertnash.com/
LinkedIn: https://www.linkedin.com/in/-parkernash/

Anthony Tranchida Links:

Website: https://grillrescue.com/

Instagram: https://www.instagram.com/grillrescue/

Tik Tok: https://www.tiktok.com/@grillrescue

Facebook: https://www.facebook.com/grillrescue/

How to Break Out in Health and Wellness Tech with Forrest Smith from Kineon

Parker Nash — Wed, 14 Aug 2024 07:00:00 -0700

Join Parker Nash in this first episode of the Uncommon Brands podcast, as he talks with Forrest Smith, the founder and CEO of Kineon. Forrest shares his journey from a tech startup expert and accomplished athlete to leading Kineon, a company dedicated to making red light therapy accessible and affordable.

Discover the secrets behind Kineon's cutting-edge wearable device, offering clinical-grade photobiomodulation technology at a price that won't hurt your wallet. Forrest also dives into the company’s vibrant community, their Facebook group, partnerships with pro sports teams, and their marketing tactics that have helped their company grow fast.

And as before they wrap up, Forrest reveals plans for new femtech products to address women's health issues and emphasizes the importance of staying true to company values and maintaining genuine customer connections.

Ready to listen? Tune in now.

Subscribe to the Uncommon Brands podcast for more inspiring stories and business insights.

What was covered:

Forrest Smith's background in tech startups and sports
Kineon's mission to enhance health and wellness with red light laser therapy
Development of an affordable, wearable photobiomodulation device
Building a community through a Facebook group
Strategic partnerships with professional sports teams
Authentic communication and marketing strategies
Future plans for femtech products addressing women's health issues
Importance of aligning with company values and maintaining customer connections

Parker Nash Links:
Website: https://www.parkertnash.com/
LinkedIn: https://www.linkedin.com/in/-parkernash/

Forrest Smith Links:

Website:https://kineon.io/

Instagram: https://www.instagram.com/kineon_labs

Youtube:https://www.youtube.com/@Kineon

Facebook:https://www.facebook.com/Kineonlabs

Tiktok:https://www.tiktok.com/@kineon_labs

When to Expand into New Markets: The Big Business of Kids Clothes with Lili Yeo, Goumi Kids

Parker Nash — Wed, 14 Aug 2024 07:00:00 -0700

Curious about how a simple idea can evolve into a thriving brand?

In this episode of the Uncommon Brands podcast, Parker Nash sits down with Lili Yeo, the co-founder and CEO of Guomi Kids, a brand that’s redefining organic clothing essentials for little ones. From humble beginnings making baby mittens with a friend to navigating wholesale and trade shows, Lili shares her rollercoaster journey of scaling a business and turning a Shark Tank feature into a growth spurt.

Discover how Lili navigated the early hurdles of direct-to-consumer sales, pivoted to wholesale, and tackled the challenges of scaling through trade shows. Dive into her insights on understanding consumer behavior, adapting to different generational preferences, and the twists and turns of managing growth, including the ever-changing dynamics of platforms like Amazon.

Lili’s story is a blend of innovation, persistence, and playful problem-solving, wrapped up with a commitment to sustainable growth and staying true to customer needs.

Ready to hear the full story? Tune in now.

What was covered:

Lili Yeo’s journey from starting Guomi Kids with baby mittens at her kitchen table
The critical role of understanding consumer behavior in product development
Challenges and shifts from direct-to-consumer sales to wholesale and trade shows
Strategies for effective distribution and adapting to generational preferences
Overcoming obstacles with platforms like Amazon and managing digital marketing changes
Rapid growth following a Shark Tank feature and expansion into multiple product categories
Ongoing challenges with inventory management and fulfillment
Commitment to core customer-focused principles and sustainable growth through partnerships

Parker Nash Links:
Website: https://www.parkertnash.com/
LinkedIn: https://www.linkedin.com/in/-parkernash/

Lili Yeo Links:

Website:https://goumikids.com/

Instagram:https://www.instagram.com/goumikids/

Facebook:https://www.facebook.com/Goumikids/

Pinterest:https://www.pinterest.com/gogoumikids/

What Makes A Brand "UNCOMMON"

Parker Nash — Thu, 01 Aug 2024 19:45:55 -0700

Welcome to the Uncommon Brands podcast, where Parker Nash—former Nike insider and all-around brand-building aficionado—guides you through the wild world of extraordinary consumer brands. This is where you'll uncover the secrets behind the most daring, innovative, and downright uncommon brands that are shaking up the market. If you’re a DTC founder, entrepreneur, or someone who dreams of making waves in the business world, this podcast is your new best friend. Buckle up for unscripted conversations, unexpected insights, and a lightning round of fun that’ll make you rethink everything you know about branding.

What was covered:

- Parker Nash’s background at Nike and the surprising truth about how big brands achieve their success

- The power of clarity in customer messaging and the courage to be different

- What makes a brand "uncommon" and why you don’t need a billion-dollar budget to stand out

- Sneak peeks into upcoming episodes featuring diverse entrepreneurs and their unique journeys

Ready to take your brand from ordinary to extraordinary? Hit subscribe on the Uncommon Brands podcast today to dive into actionable insights and stories from the front lines of innovation. Got a brilliant brand story or a question for Parker? Drop us a message or leave a review with your thoughts. Let’s make branding magic together!

Links:
Website: https://www.parkertnash.com/
LinkedIn: https://www.linkedin.com/in/-parkernash/