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    <title>Uncensored Renegades</title>
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    <description>Kory Marchisotto, the trailblazing CMO of e.l.f., and Jon Evans, the perpetually fired host of the Uncensored CMO, team up to talk about the things leaders usually avoid talking about; failures, numbers, getting fired, and so on. The renegade duo fire through topics at speed, on a 20-minute time limit… ish.</description>
    <copyright>2026 Uncensored CMO</copyright>
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    <pubDate>Fri, 01 May 2026 06:00:05 +0100</pubDate>
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    <itunes:author>Jon Evans and Kory Marchisotto</itunes:author>
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    <itunes:summary>Kory Marchisotto, the trailblazing CMO of e.l.f., and Jon Evans, the perpetually fired host of the Uncensored CMO, team up to talk about the things leaders usually avoid talking about; failures, numbers, getting fired, and so on. The renegade duo fire through topics at speed, on a 20-minute time limit… ish.</itunes:summary>
    <itunes:subtitle>Kory Marchisotto, the trailblazing CMO of e.l.f., and Jon Evans, the perpetually fired host of the Uncensored CMO, team up to talk about the things leaders usually avoid talking about; failures, numbers, getting fired, and so on.</itunes:subtitle>
    <itunes:keywords>leaders, marketing, jon evans, uncensored cmo</itunes:keywords>
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      <itunes:name>Jon Evans</itunes:name>
    </itunes:owner>
    <itunes:complete>No</itunes:complete>
    <itunes:explicit>No</itunes:explicit>
    <item>
      <title>How your CFO can unlock marketing growth</title>
      <itunes:episode>17</itunes:episode>
      <podcast:episode>17</podcast:episode>
      <itunes:title>How your CFO can unlock marketing growth</itunes:title>
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      <description>
        <![CDATA[<p>In this episode of <em>Uncensored Renegades</em>, Jon and Kory tackle one of the most underrated relationships in business: marketing and finance.</p><p>Too often, marketers see the CFO as a blocker. In reality, they can be your biggest ally. Jon and Kory break down how to build a strong relationship with finance, why understanding how the business really works is critical, and how to turn your marketing plan into something the CFO actually wants to champion.</p><p><strong>Timestamps</strong></p><p>00:00 - Start<br>01:08 - Where the KBO$$ nickname came from<br>02:06 - Why the CFO relationship is so important<br>04:39 - Understand how the business needs to work<br>05:51 - How to build the relationship with your CFO<br>09:54 - Get finance to present your marketing plan<br>11:16 - How to make earnings interesting<br>14:31 - Are founder led companies more effective?<br>16:35 - How to approach risk in a business<br>20:52 - Translating data into insights</p>]]>
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        <![CDATA[<p>In this episode of <em>Uncensored Renegades</em>, Jon and Kory tackle one of the most underrated relationships in business: marketing and finance.</p><p>Too often, marketers see the CFO as a blocker. In reality, they can be your biggest ally. Jon and Kory break down how to build a strong relationship with finance, why understanding how the business really works is critical, and how to turn your marketing plan into something the CFO actually wants to champion.</p><p><strong>Timestamps</strong></p><p>00:00 - Start<br>01:08 - Where the KBO$$ nickname came from<br>02:06 - Why the CFO relationship is so important<br>04:39 - Understand how the business needs to work<br>05:51 - How to build the relationship with your CFO<br>09:54 - Get finance to present your marketing plan<br>11:16 - How to make earnings interesting<br>14:31 - Are founder led companies more effective?<br>16:35 - How to approach risk in a business<br>20:52 - Translating data into insights</p>]]>
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      <pubDate>Fri, 01 May 2026 06:00:00 +0100</pubDate>
      <author>Jon Evans and Kory Marchisotto</author>
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      <itunes:author>Jon Evans and Kory Marchisotto</itunes:author>
      <itunes:duration>1407</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of <em>Uncensored Renegades</em>, Jon and Kory tackle one of the most underrated relationships in business: marketing and finance.</p><p>Too often, marketers see the CFO as a blocker. In reality, they can be your biggest ally. Jon and Kory break down how to build a strong relationship with finance, why understanding how the business really works is critical, and how to turn your marketing plan into something the CFO actually wants to champion.</p><p><strong>Timestamps</strong></p><p>00:00 - Start<br>01:08 - Where the KBO$$ nickname came from<br>02:06 - Why the CFO relationship is so important<br>04:39 - Understand how the business needs to work<br>05:51 - How to build the relationship with your CFO<br>09:54 - Get finance to present your marketing plan<br>11:16 - How to make earnings interesting<br>14:31 - Are founder led companies more effective?<br>16:35 - How to approach risk in a business<br>20:52 - Translating data into insights</p>]]>
      </itunes:summary>
      <itunes:keywords>leaders, marketing, jon evans, uncensored cmo</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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    <item>
      <title>Tackling your weaknesses as a leader</title>
      <itunes:episode>16</itunes:episode>
      <podcast:episode>16</podcast:episode>
      <itunes:title>Tackling your weaknesses as a leader</itunes:title>
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        <![CDATA[<p>In this episode of <em>Uncensored Renegades</em>, Jon and Kory tackle something most people avoid: their own weaknesses.</p><p>From brutally honest feedback from partners and teams to self-awareness and uncomfortable truths, they explore how to identify what you’re not good at and why that might be the most important step in growing as a leader. They also ask whether weaknesses are just overused strengths, and how traits like empathy or attention to detail can become liabilities if left unchecked.</p><p>This is a candid, self-reflective conversation on turning your weaknesses into something you can actually use.</p><p><strong>Recommended reading:</strong></p><ul><li><a href="https://www.amazon.co.uk/Good-Great-Jim-Collins/dp/0712676090">Good to Great by Jim Collins</a></li><li><a href="https://www.amazon.co.uk/Indistractable-Control-Your-Attention-Choose/dp/1526610205/ref=tmm_pap_swatch_0?_encoding=UTF8&amp;dib_tag=se&amp;dib=eyJ2IjoiMSJ9.ZbPEKln_GssWkN537twsPLYLmSeNpzwnT-0_akxLP-YYoGT7U2_pdBzECzzVE5p9aGkaAq4si9KUe7tanKEE6wzkrhmIYD1bjSGJtYkUz5W-_qJenbVn1eQobW5ur-PQDFckF8MtVfASD3NEY2d8H-mTiZ8MoZ023e0Xj5wKKYcu6_TH2CbGfZzufBX9j3vFw3xeUF4Jo2Msz0ms748EK389B5b2JUAp3K06NZJ0DK8.qZ_zgNTrAoYoNsEuqfLzOkZYWhW0z640UJqhRex-qmo&amp;qid=1773141244&amp;sr=8-1">Indistractible by Nir Eyal</a></li></ul><p><br><strong>Timestamps</strong></p><p>00:00 - Start<br>00:51 - It’s ok to talk about the things you’re not good at<br>02:23 - How do you know what you’re not good at?<br>03:06 - Kory’s weaknesses according to her husband<br>04:22 - Jon’s weaknesses according to his team<br>06:19 - Kory’s weaknesses according to her<br>07:15 - Is a weakness an overbuilt strength?<br>08:54 - Can empathy be a weakness?<br>10:38 - Why Kory is trying to improve her punctuation marks<br>14:56 - Why Jon is terrible at company politics<br>17:36 - Why Kory wants to go to the doctors more often<br>18:50 - How to turn weaknesses into strengths</p>]]>
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      <content:encoded>
        <![CDATA[<p>In this episode of <em>Uncensored Renegades</em>, Jon and Kory tackle something most people avoid: their own weaknesses.</p><p>From brutally honest feedback from partners and teams to self-awareness and uncomfortable truths, they explore how to identify what you’re not good at and why that might be the most important step in growing as a leader. They also ask whether weaknesses are just overused strengths, and how traits like empathy or attention to detail can become liabilities if left unchecked.</p><p>This is a candid, self-reflective conversation on turning your weaknesses into something you can actually use.</p><p><strong>Recommended reading:</strong></p><ul><li><a href="https://www.amazon.co.uk/Good-Great-Jim-Collins/dp/0712676090">Good to Great by Jim Collins</a></li><li><a href="https://www.amazon.co.uk/Indistractable-Control-Your-Attention-Choose/dp/1526610205/ref=tmm_pap_swatch_0?_encoding=UTF8&amp;dib_tag=se&amp;dib=eyJ2IjoiMSJ9.ZbPEKln_GssWkN537twsPLYLmSeNpzwnT-0_akxLP-YYoGT7U2_pdBzECzzVE5p9aGkaAq4si9KUe7tanKEE6wzkrhmIYD1bjSGJtYkUz5W-_qJenbVn1eQobW5ur-PQDFckF8MtVfASD3NEY2d8H-mTiZ8MoZ023e0Xj5wKKYcu6_TH2CbGfZzufBX9j3vFw3xeUF4Jo2Msz0ms748EK389B5b2JUAp3K06NZJ0DK8.qZ_zgNTrAoYoNsEuqfLzOkZYWhW0z640UJqhRex-qmo&amp;qid=1773141244&amp;sr=8-1">Indistractible by Nir Eyal</a></li></ul><p><br><strong>Timestamps</strong></p><p>00:00 - Start<br>00:51 - It’s ok to talk about the things you’re not good at<br>02:23 - How do you know what you’re not good at?<br>03:06 - Kory’s weaknesses according to her husband<br>04:22 - Jon’s weaknesses according to his team<br>06:19 - Kory’s weaknesses according to her<br>07:15 - Is a weakness an overbuilt strength?<br>08:54 - Can empathy be a weakness?<br>10:38 - Why Kory is trying to improve her punctuation marks<br>14:56 - Why Jon is terrible at company politics<br>17:36 - Why Kory wants to go to the doctors more often<br>18:50 - How to turn weaknesses into strengths</p>]]>
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      <pubDate>Fri, 24 Apr 2026 06:00:00 +0100</pubDate>
      <author>Jon Evans and Kory Marchisotto</author>
      <enclosure url="https://media.transistor.fm/92b8b0d0/33d56ae1.mp3" length="46452539" type="audio/mpeg"/>
      <itunes:author>Jon Evans and Kory Marchisotto</itunes:author>
      <itunes:duration>1426</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of <em>Uncensored Renegades</em>, Jon and Kory tackle something most people avoid: their own weaknesses.</p><p>From brutally honest feedback from partners and teams to self-awareness and uncomfortable truths, they explore how to identify what you’re not good at and why that might be the most important step in growing as a leader. They also ask whether weaknesses are just overused strengths, and how traits like empathy or attention to detail can become liabilities if left unchecked.</p><p>This is a candid, self-reflective conversation on turning your weaknesses into something you can actually use.</p><p><strong>Recommended reading:</strong></p><ul><li><a href="https://www.amazon.co.uk/Good-Great-Jim-Collins/dp/0712676090">Good to Great by Jim Collins</a></li><li><a href="https://www.amazon.co.uk/Indistractable-Control-Your-Attention-Choose/dp/1526610205/ref=tmm_pap_swatch_0?_encoding=UTF8&amp;dib_tag=se&amp;dib=eyJ2IjoiMSJ9.ZbPEKln_GssWkN537twsPLYLmSeNpzwnT-0_akxLP-YYoGT7U2_pdBzECzzVE5p9aGkaAq4si9KUe7tanKEE6wzkrhmIYD1bjSGJtYkUz5W-_qJenbVn1eQobW5ur-PQDFckF8MtVfASD3NEY2d8H-mTiZ8MoZ023e0Xj5wKKYcu6_TH2CbGfZzufBX9j3vFw3xeUF4Jo2Msz0ms748EK389B5b2JUAp3K06NZJ0DK8.qZ_zgNTrAoYoNsEuqfLzOkZYWhW0z640UJqhRex-qmo&amp;qid=1773141244&amp;sr=8-1">Indistractible by Nir Eyal</a></li></ul><p><br><strong>Timestamps</strong></p><p>00:00 - Start<br>00:51 - It’s ok to talk about the things you’re not good at<br>02:23 - How do you know what you’re not good at?<br>03:06 - Kory’s weaknesses according to her husband<br>04:22 - Jon’s weaknesses according to his team<br>06:19 - Kory’s weaknesses according to her<br>07:15 - Is a weakness an overbuilt strength?<br>08:54 - Can empathy be a weakness?<br>10:38 - Why Kory is trying to improve her punctuation marks<br>14:56 - Why Jon is terrible at company politics<br>17:36 - Why Kory wants to go to the doctors more often<br>18:50 - How to turn weaknesses into strengths</p>]]>
      </itunes:summary>
      <itunes:keywords>leaders, marketing, jon evans, uncensored cmo</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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    <item>
      <title>How to get the best performance out of your agency</title>
      <itunes:episode>15</itunes:episode>
      <podcast:episode>15</podcast:episode>
      <itunes:title>How to get the best performance out of your agency</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/90841393</link>
      <description>
        <![CDATA[<p>Today, Jon and Kory break down one of the most misunderstood relationships in marketing: working with agencies.</p><p>From treating agencies as a true force multiplier to fixing broken relationships, they share practical advice on how to get the best out of your partners, and what to do when things inevitably go wrong. This is a candid look at trust, expectations, and why the best results come when agencies feel like part of your team, not just a supplier.</p><p>Whether you’re managing an agency or working inside one, this episode will change how you think about the relationship.</p><p><br><strong>Timestamps<br></strong><br>00:00 - Start<br>01:20 - Why agencies can be a force multiplier<br>02:11 - How to fix a broken agency relationship<br>04:12 - How to set your agency up for success<br>08:36 - Bringing your agency into your company<br>13:42 - What to do when things go wrong with your agency<br>18:30 - Be tough in victory and gentle in defeat<br>20:17 - What is the cost of changing your agency?</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Today, Jon and Kory break down one of the most misunderstood relationships in marketing: working with agencies.</p><p>From treating agencies as a true force multiplier to fixing broken relationships, they share practical advice on how to get the best out of your partners, and what to do when things inevitably go wrong. This is a candid look at trust, expectations, and why the best results come when agencies feel like part of your team, not just a supplier.</p><p>Whether you’re managing an agency or working inside one, this episode will change how you think about the relationship.</p><p><br><strong>Timestamps<br></strong><br>00:00 - Start<br>01:20 - Why agencies can be a force multiplier<br>02:11 - How to fix a broken agency relationship<br>04:12 - How to set your agency up for success<br>08:36 - Bringing your agency into your company<br>13:42 - What to do when things go wrong with your agency<br>18:30 - Be tough in victory and gentle in defeat<br>20:17 - What is the cost of changing your agency?</p>]]>
      </content:encoded>
      <pubDate>Fri, 17 Apr 2026 06:00:00 +0100</pubDate>
      <author>Jon Evans and Kory Marchisotto</author>
      <enclosure url="https://media.transistor.fm/90841393/b581545e.mp3" length="43604428" type="audio/mpeg"/>
      <itunes:author>Jon Evans and Kory Marchisotto</itunes:author>
      <itunes:duration>1336</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Today, Jon and Kory break down one of the most misunderstood relationships in marketing: working with agencies.</p><p>From treating agencies as a true force multiplier to fixing broken relationships, they share practical advice on how to get the best out of your partners, and what to do when things inevitably go wrong. This is a candid look at trust, expectations, and why the best results come when agencies feel like part of your team, not just a supplier.</p><p>Whether you’re managing an agency or working inside one, this episode will change how you think about the relationship.</p><p><br><strong>Timestamps<br></strong><br>00:00 - Start<br>01:20 - Why agencies can be a force multiplier<br>02:11 - How to fix a broken agency relationship<br>04:12 - How to set your agency up for success<br>08:36 - Bringing your agency into your company<br>13:42 - What to do when things go wrong with your agency<br>18:30 - Be tough in victory and gentle in defeat<br>20:17 - What is the cost of changing your agency?</p>]]>
      </itunes:summary>
      <itunes:keywords>leaders, marketing, jon evans, uncensored cmo</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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    <item>
      <title>How to find inspiration</title>
      <itunes:episode>14</itunes:episode>
      <podcast:episode>14</podcast:episode>
      <itunes:title>How to find inspiration</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/75f0ce46</link>
      <description>
        <![CDATA[<p>Today, Jon and Kory explore a simple but often overlooked skill: how to actually find inspiration.</p><p><br>From brands like Tony’s Chocolonely to supermarkets, subways, and even nature, they break down why the best ideas rarely come from inside your own company. Instead, inspiration comes from changing your environment, staying curious, and being open to unexpected moments.</p><p>If you’re feeling stuck, this episode is a reminder that great ideas are everywhere, if you’re willing to look for them.</p><p><br><strong>Timestamps</strong></p><p>00:00 - Start<br>00:32 - Why Jon is inspired by Tony’s Chocolonely<br>06:45 - Why you need to look outside your company for inspiration<br>08:35 - Finding inspiration in nature<br>10:54 - The importance of changing your context<br>12:56 - Getting inspiration in a supermarket<br>14:33 - Getting inspiration on the metro<br>16:57 - Why you need to be open to be inspired</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Today, Jon and Kory explore a simple but often overlooked skill: how to actually find inspiration.</p><p><br>From brands like Tony’s Chocolonely to supermarkets, subways, and even nature, they break down why the best ideas rarely come from inside your own company. Instead, inspiration comes from changing your environment, staying curious, and being open to unexpected moments.</p><p>If you’re feeling stuck, this episode is a reminder that great ideas are everywhere, if you’re willing to look for them.</p><p><br><strong>Timestamps</strong></p><p>00:00 - Start<br>00:32 - Why Jon is inspired by Tony’s Chocolonely<br>06:45 - Why you need to look outside your company for inspiration<br>08:35 - Finding inspiration in nature<br>10:54 - The importance of changing your context<br>12:56 - Getting inspiration in a supermarket<br>14:33 - Getting inspiration on the metro<br>16:57 - Why you need to be open to be inspired</p>]]>
      </content:encoded>
      <pubDate>Fri, 10 Apr 2026 06:00:00 +0100</pubDate>
      <author>Jon Evans and Kory Marchisotto</author>
      <enclosure url="https://media.transistor.fm/75f0ce46/43c611fc.mp3" length="42216610" type="audio/mpeg"/>
      <itunes:author>Jon Evans and Kory Marchisotto</itunes:author>
      <itunes:duration>1293</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Today, Jon and Kory explore a simple but often overlooked skill: how to actually find inspiration.</p><p><br>From brands like Tony’s Chocolonely to supermarkets, subways, and even nature, they break down why the best ideas rarely come from inside your own company. Instead, inspiration comes from changing your environment, staying curious, and being open to unexpected moments.</p><p>If you’re feeling stuck, this episode is a reminder that great ideas are everywhere, if you’re willing to look for them.</p><p><br><strong>Timestamps</strong></p><p>00:00 - Start<br>00:32 - Why Jon is inspired by Tony’s Chocolonely<br>06:45 - Why you need to look outside your company for inspiration<br>08:35 - Finding inspiration in nature<br>10:54 - The importance of changing your context<br>12:56 - Getting inspiration in a supermarket<br>14:33 - Getting inspiration on the metro<br>16:57 - Why you need to be open to be inspired</p>]]>
      </itunes:summary>
      <itunes:keywords>leaders, marketing, jon evans, uncensored cmo</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The price of leadership: the sacrifices every CMO has to make</title>
      <itunes:episode>13</itunes:episode>
      <podcast:episode>13</podcast:episode>
      <itunes:title>The price of leadership: the sacrifices every CMO has to make</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/d6d140a9</link>
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        <![CDATA[<p>Leadership at the top level doesn't come free it costs time, energy, and often the comfort of a predictable life. In this episode, Kory and Jon get honest about what it really takes to lead as a CMO: the personal sacrifices, the travel, the pressure, and the constant balancing act between work and home. From managing time zones on the road to the surprisingly powerful concept of strategic laziness, this is a candid look at what high-performance leadership actually demands, and how to make it sustainable.</p><p>Timestamps</p><p>00:00 - Start<br>00:39 - What sacrifices do CMOs need to make<br>04:37 - How to balance work with home life<br>06:36 - Managing time zone differences when you travel<br>10:41 - How to apply strategic laziness<br>14:15 - How to lead effectively under pressure from travelling</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Leadership at the top level doesn't come free it costs time, energy, and often the comfort of a predictable life. In this episode, Kory and Jon get honest about what it really takes to lead as a CMO: the personal sacrifices, the travel, the pressure, and the constant balancing act between work and home. From managing time zones on the road to the surprisingly powerful concept of strategic laziness, this is a candid look at what high-performance leadership actually demands, and how to make it sustainable.</p><p>Timestamps</p><p>00:00 - Start<br>00:39 - What sacrifices do CMOs need to make<br>04:37 - How to balance work with home life<br>06:36 - Managing time zone differences when you travel<br>10:41 - How to apply strategic laziness<br>14:15 - How to lead effectively under pressure from travelling</p>]]>
      </content:encoded>
      <pubDate>Fri, 03 Apr 2026 06:00:00 +0100</pubDate>
      <author>Jon Evans and Kory Marchisotto</author>
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      <itunes:author>Jon Evans and Kory Marchisotto</itunes:author>
      <itunes:duration>1157</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Leadership at the top level doesn't come free it costs time, energy, and often the comfort of a predictable life. In this episode, Kory and Jon get honest about what it really takes to lead as a CMO: the personal sacrifices, the travel, the pressure, and the constant balancing act between work and home. From managing time zones on the road to the surprisingly powerful concept of strategic laziness, this is a candid look at what high-performance leadership actually demands, and how to make it sustainable.</p><p>Timestamps</p><p>00:00 - Start<br>00:39 - What sacrifices do CMOs need to make<br>04:37 - How to balance work with home life<br>06:36 - Managing time zone differences when you travel<br>10:41 - How to apply strategic laziness<br>14:15 - How to lead effectively under pressure from travelling</p>]]>
      </itunes:summary>
      <itunes:keywords>leaders, marketing, jon evans, uncensored cmo</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How not to get fired (from the world’s leading expert)</title>
      <itunes:episode>12</itunes:episode>
      <podcast:episode>12</podcast:episode>
      <itunes:title>How not to get fired (from the world’s leading expert)</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">7ab6b550-1634-4d37-9b73-96b41bb9eca9</guid>
      <link>https://share.transistor.fm/s/27f9e57a</link>
      <description>
        <![CDATA[<p>Getting fired is one of the most humbling experiences in business, and one of the most instructive. In this episode, Kory and Jon get candid about the times they've been let go, what went wrong, and the hard-won lessons that followed. Jon in particular has a story or two to share (including getting fired twice in 18 months), and between them they unpack what it really takes to survive and thrive in high-stakes leadership roles.</p><p><strong>Timestamps</strong></p><p>00:00 - Start<br>01:22 - What Jon learned from being fired twice<br>03:35 - How not to get fired<br>08:20 - How to understand your boss (so you don’t get fired)<br>10:50 - Align yourself with the company, not just personal goals<br>13:11 - How Jon got fired for the second time in 18 months<br>16:12 - Are you the right person to work for a high growth company?<br>17:50 - Be careful where you get hired</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Getting fired is one of the most humbling experiences in business, and one of the most instructive. In this episode, Kory and Jon get candid about the times they've been let go, what went wrong, and the hard-won lessons that followed. Jon in particular has a story or two to share (including getting fired twice in 18 months), and between them they unpack what it really takes to survive and thrive in high-stakes leadership roles.</p><p><strong>Timestamps</strong></p><p>00:00 - Start<br>01:22 - What Jon learned from being fired twice<br>03:35 - How not to get fired<br>08:20 - How to understand your boss (so you don’t get fired)<br>10:50 - Align yourself with the company, not just personal goals<br>13:11 - How Jon got fired for the second time in 18 months<br>16:12 - Are you the right person to work for a high growth company?<br>17:50 - Be careful where you get hired</p>]]>
      </content:encoded>
      <pubDate>Fri, 27 Mar 2026 06:00:00 +0000</pubDate>
      <author>Jon Evans and Kory Marchisotto</author>
      <enclosure url="https://media.transistor.fm/27f9e57a/217ecb04.mp3" length="41274445" type="audio/mpeg"/>
      <itunes:author>Jon Evans and Kory Marchisotto</itunes:author>
      <itunes:duration>1263</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Getting fired is one of the most humbling experiences in business, and one of the most instructive. In this episode, Kory and Jon get candid about the times they've been let go, what went wrong, and the hard-won lessons that followed. Jon in particular has a story or two to share (including getting fired twice in 18 months), and between them they unpack what it really takes to survive and thrive in high-stakes leadership roles.</p><p><strong>Timestamps</strong></p><p>00:00 - Start<br>01:22 - What Jon learned from being fired twice<br>03:35 - How not to get fired<br>08:20 - How to understand your boss (so you don’t get fired)<br>10:50 - Align yourself with the company, not just personal goals<br>13:11 - How Jon got fired for the second time in 18 months<br>16:12 - Are you the right person to work for a high growth company?<br>17:50 - Be careful where you get hired</p>]]>
      </itunes:summary>
      <itunes:keywords>leaders, marketing, jon evans, uncensored cmo</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Why you need a personal board of directors</title>
      <itunes:episode>11</itunes:episode>
      <podcast:episode>11</podcast:episode>
      <itunes:title>Why you need a personal board of directors</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c44ef15a-fa8e-4b05-a044-35417993e472</guid>
      <link>https://share.transistor.fm/s/e4814615</link>
      <description>
        <![CDATA[<p>Companies have boards of directors to make big decisions, so why don't individuals? Kory does exactly this in her life, so she breaks down why she does it, how she chose the people to be a part of her board, and the kind of decisions they helps her make.</p><p><strong>Timestamps</strong></p><p>00:00 - Start<br>01:17 - What is a personal board of directors?<br>04:07 - When to use your board of directors<br>04:51 - What makes a good personal board of directors?<br>06:21 - How to choose your board<br>08:58 - The power of networking<br>11:41 - What not to do with your personal board of directors<br>12:37 - Finding people outside your industry<br>19:09 - Why you learn more deeper into your career</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Companies have boards of directors to make big decisions, so why don't individuals? Kory does exactly this in her life, so she breaks down why she does it, how she chose the people to be a part of her board, and the kind of decisions they helps her make.</p><p><strong>Timestamps</strong></p><p>00:00 - Start<br>01:17 - What is a personal board of directors?<br>04:07 - When to use your board of directors<br>04:51 - What makes a good personal board of directors?<br>06:21 - How to choose your board<br>08:58 - The power of networking<br>11:41 - What not to do with your personal board of directors<br>12:37 - Finding people outside your industry<br>19:09 - Why you learn more deeper into your career</p>]]>
      </content:encoded>
      <pubDate>Fri, 20 Mar 2026 06:00:00 +0000</pubDate>
      <author>Jon Evans and Kory Marchisotto</author>
      <enclosure url="https://media.transistor.fm/e4814615/08e7f376.mp3" length="42345720" type="audio/mpeg"/>
      <itunes:author>Jon Evans and Kory Marchisotto</itunes:author>
      <itunes:duration>1301</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Companies have boards of directors to make big decisions, so why don't individuals? Kory does exactly this in her life, so she breaks down why she does it, how she chose the people to be a part of her board, and the kind of decisions they helps her make.</p><p><strong>Timestamps</strong></p><p>00:00 - Start<br>01:17 - What is a personal board of directors?<br>04:07 - When to use your board of directors<br>04:51 - What makes a good personal board of directors?<br>06:21 - How to choose your board<br>08:58 - The power of networking<br>11:41 - What not to do with your personal board of directors<br>12:37 - Finding people outside your industry<br>19:09 - Why you learn more deeper into your career</p>]]>
      </itunes:summary>
      <itunes:keywords>leaders, marketing, jon evans, uncensored cmo</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The power of kindness (while being a disruptor)</title>
      <itunes:episode>10</itunes:episode>
      <podcast:episode>10</podcast:episode>
      <itunes:title>The power of kindness (while being a disruptor)</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ab0c0cdd-395a-490c-a24c-bd597dc6286a</guid>
      <link>https://share.transistor.fm/s/c412d8cf</link>
      <description>
        <![CDATA[<p>e.l.f. lives by the mission of being "a bold disruptor with a kind heart" a refreshing stance when disruption is rarely paired with kindness. Kory explains why kindness is at the core of how e.l.f. operates, what it actually looks like in practice, and what holds most people back from embracing it.</p><p><strong>Links</strong></p><ul><li><a href="https://www.unreasonablehospitality.com/books">Unreasonable Hospitality by Will Guidara</a></li><li><a href="https://www.amazon.co.uk/G-T-Wisdom-Business-Founders/dp/1647829771">G.O.A.T. Wisdom by Dr Brent Ridge</a></li></ul><p><strong>Timestamps</strong></p><p>00:00 - Start<br>00:53 - Being a bold disruptor with a kind heart<br>03:11 - The difference between being kind and being nice<br>08:02 - Why we should be kind to our competitors<br>09:30 - The science to kindness<br>10:56 - Why fear of embarrassment stops us being kind<br>17:02 - The power of kindness for your career<br>19:08 - Kindness doesn’t have to be big gestures</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>e.l.f. lives by the mission of being "a bold disruptor with a kind heart" a refreshing stance when disruption is rarely paired with kindness. Kory explains why kindness is at the core of how e.l.f. operates, what it actually looks like in practice, and what holds most people back from embracing it.</p><p><strong>Links</strong></p><ul><li><a href="https://www.unreasonablehospitality.com/books">Unreasonable Hospitality by Will Guidara</a></li><li><a href="https://www.amazon.co.uk/G-T-Wisdom-Business-Founders/dp/1647829771">G.O.A.T. Wisdom by Dr Brent Ridge</a></li></ul><p><strong>Timestamps</strong></p><p>00:00 - Start<br>00:53 - Being a bold disruptor with a kind heart<br>03:11 - The difference between being kind and being nice<br>08:02 - Why we should be kind to our competitors<br>09:30 - The science to kindness<br>10:56 - Why fear of embarrassment stops us being kind<br>17:02 - The power of kindness for your career<br>19:08 - Kindness doesn’t have to be big gestures</p>]]>
      </content:encoded>
      <pubDate>Fri, 13 Mar 2026 06:00:00 +0000</pubDate>
      <author>Jon Evans and Kory Marchisotto</author>
      <enclosure url="https://media.transistor.fm/c412d8cf/8c0343ff.mp3" length="46605198" type="audio/mpeg"/>
      <itunes:author>Jon Evans and Kory Marchisotto</itunes:author>
      <itunes:duration>1425</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>e.l.f. lives by the mission of being "a bold disruptor with a kind heart" a refreshing stance when disruption is rarely paired with kindness. Kory explains why kindness is at the core of how e.l.f. operates, what it actually looks like in practice, and what holds most people back from embracing it.</p><p><strong>Links</strong></p><ul><li><a href="https://www.unreasonablehospitality.com/books">Unreasonable Hospitality by Will Guidara</a></li><li><a href="https://www.amazon.co.uk/G-T-Wisdom-Business-Founders/dp/1647829771">G.O.A.T. Wisdom by Dr Brent Ridge</a></li></ul><p><strong>Timestamps</strong></p><p>00:00 - Start<br>00:53 - Being a bold disruptor with a kind heart<br>03:11 - The difference between being kind and being nice<br>08:02 - Why we should be kind to our competitors<br>09:30 - The science to kindness<br>10:56 - Why fear of embarrassment stops us being kind<br>17:02 - The power of kindness for your career<br>19:08 - Kindness doesn’t have to be big gestures</p>]]>
      </itunes:summary>
      <itunes:keywords>leaders, marketing, jon evans, uncensored cmo</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Lessons from sh*tty moments (and bosses)</title>
      <itunes:episode>9</itunes:episode>
      <podcast:episode>9</podcast:episode>
      <itunes:title>Lessons from sh*tty moments (and bosses)</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9b72cabc-626b-4e69-a5df-7fafe549ad1b</guid>
      <link>https://share.transistor.fm/s/e72dea2c</link>
      <description>
        <![CDATA[<p>Every week, Jon and Kory pull back the curtain on the messy, unfiltered reality of building a career on your own terms. Throughout their long and successful careers, they've had their fair share of sh*tty moments and even sh*ttier bosses. From Kory being literally barked orders at in her first job, to Jon being fired after just 3 months at his dream job. These are the moments that make you question everything. But they're also the moments that shape you. Tune in for the lessons, the laughs, and zero sugarcoating.</p><p><strong>Timestamps</strong></p><p>00:00 - Start<br>00:37 - Why sh*tty moments?<br>01:24 - Kory moment #1 - the fire that fuels you<br>04:20 - How to be a good boss<br>05:43 - Jon moment #1 - when to have the hard conversations<br>11:13 - Kory moment #2 - a lesson in de-escalation<br>16:28 - Jon moment #2 - impossible and unreasonable expectations<br>20:59 - Kory moment #3 - be careful of the bridges you burn<br>25:51 - Jon moment #3 - the power of being vulnerable</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Every week, Jon and Kory pull back the curtain on the messy, unfiltered reality of building a career on your own terms. Throughout their long and successful careers, they've had their fair share of sh*tty moments and even sh*ttier bosses. From Kory being literally barked orders at in her first job, to Jon being fired after just 3 months at his dream job. These are the moments that make you question everything. But they're also the moments that shape you. Tune in for the lessons, the laughs, and zero sugarcoating.</p><p><strong>Timestamps</strong></p><p>00:00 - Start<br>00:37 - Why sh*tty moments?<br>01:24 - Kory moment #1 - the fire that fuels you<br>04:20 - How to be a good boss<br>05:43 - Jon moment #1 - when to have the hard conversations<br>11:13 - Kory moment #2 - a lesson in de-escalation<br>16:28 - Jon moment #2 - impossible and unreasonable expectations<br>20:59 - Kory moment #3 - be careful of the bridges you burn<br>25:51 - Jon moment #3 - the power of being vulnerable</p>]]>
      </content:encoded>
      <pubDate>Fri, 06 Mar 2026 06:00:00 +0000</pubDate>
      <author>Jon Evans and Kory Marchisotto</author>
      <enclosure url="https://media.transistor.fm/e72dea2c/b1c9b115.mp3" length="60757470" type="audio/mpeg"/>
      <itunes:author>Jon Evans and Kory Marchisotto</itunes:author>
      <itunes:duration>1871</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Every week, Jon and Kory pull back the curtain on the messy, unfiltered reality of building a career on your own terms. Throughout their long and successful careers, they've had their fair share of sh*tty moments and even sh*ttier bosses. From Kory being literally barked orders at in her first job, to Jon being fired after just 3 months at his dream job. These are the moments that make you question everything. But they're also the moments that shape you. Tune in for the lessons, the laughs, and zero sugarcoating.</p><p><strong>Timestamps</strong></p><p>00:00 - Start<br>00:37 - Why sh*tty moments?<br>01:24 - Kory moment #1 - the fire that fuels you<br>04:20 - How to be a good boss<br>05:43 - Jon moment #1 - when to have the hard conversations<br>11:13 - Kory moment #2 - a lesson in de-escalation<br>16:28 - Jon moment #2 - impossible and unreasonable expectations<br>20:59 - Kory moment #3 - be careful of the bridges you burn<br>25:51 - Jon moment #3 - the power of being vulnerable</p>]]>
      </itunes:summary>
      <itunes:keywords>leaders, marketing, jon evans, uncensored cmo</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How innovation succeeds</title>
      <itunes:episode>8</itunes:episode>
      <podcast:episode>8</podcast:episode>
      <itunes:title>How innovation succeeds</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b5801248-a847-4954-bdb6-55dee88e8e9d</guid>
      <link>https://share.transistor.fm/s/b242bd0c</link>
      <description>
        <![CDATA[<p>How are great products created through innovation? Jon and Kory tackle this topic bringing entertaining examples from their careers, including the runaway success of e.l.f.'s Power Grip primer. So what's the key to innovation? Culture, constraints, and most importantly, being close to your customer.</p><p><strong>Timestamps</strong></p><p>00:00 - Start<br>01:04 - Why innovation is Jon’s favourite marketing topic<br>01:35 - Creating the cultural conditions necessary for innovation<br>04:25 - The measuring stick for innovation<br>06:23 - Why innovation fails<br>08:19 - The innovation of e.l.f.’s Power Grip Primer<br>15:09 - How constraint breeds innovation<br>20:07 - Innovation when you’re close to your customer</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How are great products created through innovation? Jon and Kory tackle this topic bringing entertaining examples from their careers, including the runaway success of e.l.f.'s Power Grip primer. So what's the key to innovation? Culture, constraints, and most importantly, being close to your customer.</p><p><strong>Timestamps</strong></p><p>00:00 - Start<br>01:04 - Why innovation is Jon’s favourite marketing topic<br>01:35 - Creating the cultural conditions necessary for innovation<br>04:25 - The measuring stick for innovation<br>06:23 - Why innovation fails<br>08:19 - The innovation of e.l.f.’s Power Grip Primer<br>15:09 - How constraint breeds innovation<br>20:07 - Innovation when you’re close to your customer</p>]]>
      </content:encoded>
      <pubDate>Fri, 27 Feb 2026 06:00:00 +0000</pubDate>
      <author>Jon Evans and Kory Marchisotto</author>
      <enclosure url="https://media.transistor.fm/b242bd0c/aca333bf.mp3" length="51581755" type="audio/mpeg"/>
      <itunes:author>Jon Evans and Kory Marchisotto</itunes:author>
      <itunes:duration>1587</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>How are great products created through innovation? Jon and Kory tackle this topic bringing entertaining examples from their careers, including the runaway success of e.l.f.'s Power Grip primer. So what's the key to innovation? Culture, constraints, and most importantly, being close to your customer.</p><p><strong>Timestamps</strong></p><p>00:00 - Start<br>01:04 - Why innovation is Jon’s favourite marketing topic<br>01:35 - Creating the cultural conditions necessary for innovation<br>04:25 - The measuring stick for innovation<br>06:23 - Why innovation fails<br>08:19 - The innovation of e.l.f.’s Power Grip Primer<br>15:09 - How constraint breeds innovation<br>20:07 - Innovation when you’re close to your customer</p>]]>
      </itunes:summary>
      <itunes:keywords>leaders, marketing, jon evans, uncensored cmo</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Marketing is Poetry</title>
      <itunes:episode>7</itunes:episode>
      <podcast:episode>7</podcast:episode>
      <itunes:title>Marketing is Poetry</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">fec657bc-51ea-443d-a363-656eebb5531a</guid>
      <link>https://share.transistor.fm/s/e963d8b3</link>
      <description>
        <![CDATA[<p>How do you distil something as complex as marketing into something simple?</p><p><br></p><p>In this special episode of <em>Uncensored Renegades</em>, Kory delivers a powerful seven-minute poem (originally written as a pattern-disrupting acceptance speech) that captures the emotional weight, pressure, and responsibility of modern marketing leadership.</p><p><br></p><p>Born from a flash of inspiration at an AC/DC concert, the poem explores the trials of being a CMO, the burden of accountability, and the mental fortitude required to lead.</p><p><br></p><p>After the performance, Jon reacts candidly, unpacking the themes of ownership, bravery, and the uncomfortable truth that in leadership, pretty much everything is down to you.</p><p><br><strong>Timestamps</strong></p><p>00:00 - Start<br>00:28 - Why marketing is poetry to Kory<br>02:25 - Where did Kory’s love for poetry start?<br>03:58 - How poetry makes complex things simple<br>04:56 - Why Kory wrote a poem and not an acceptance speech<br>12:29 - Kory Marchisotto’s marketing poem<br>19:43 - Jon reacts to Kory’s poem<br>21:04 - The power of mental fortitude<br>24:34 - Pretty much everything is down to you, and you alone<br>26:45 - You don’t have to have all the answers<br>28:05 - Seek out what you don’t know</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How do you distil something as complex as marketing into something simple?</p><p><br></p><p>In this special episode of <em>Uncensored Renegades</em>, Kory delivers a powerful seven-minute poem (originally written as a pattern-disrupting acceptance speech) that captures the emotional weight, pressure, and responsibility of modern marketing leadership.</p><p><br></p><p>Born from a flash of inspiration at an AC/DC concert, the poem explores the trials of being a CMO, the burden of accountability, and the mental fortitude required to lead.</p><p><br></p><p>After the performance, Jon reacts candidly, unpacking the themes of ownership, bravery, and the uncomfortable truth that in leadership, pretty much everything is down to you.</p><p><br><strong>Timestamps</strong></p><p>00:00 - Start<br>00:28 - Why marketing is poetry to Kory<br>02:25 - Where did Kory’s love for poetry start?<br>03:58 - How poetry makes complex things simple<br>04:56 - Why Kory wrote a poem and not an acceptance speech<br>12:29 - Kory Marchisotto’s marketing poem<br>19:43 - Jon reacts to Kory’s poem<br>21:04 - The power of mental fortitude<br>24:34 - Pretty much everything is down to you, and you alone<br>26:45 - You don’t have to have all the answers<br>28:05 - Seek out what you don’t know</p>]]>
      </content:encoded>
      <pubDate>Fri, 20 Feb 2026 06:00:00 +0000</pubDate>
      <author>Jon Evans and Kory Marchisotto</author>
      <enclosure url="https://media.transistor.fm/e963d8b3/98155db0.mp3" length="26222940" type="audio/mpeg"/>
      <itunes:author>Jon Evans and Kory Marchisotto</itunes:author>
      <itunes:duration>1869</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>How do you distil something as complex as marketing into something simple?</p><p><br></p><p>In this special episode of <em>Uncensored Renegades</em>, Kory delivers a powerful seven-minute poem (originally written as a pattern-disrupting acceptance speech) that captures the emotional weight, pressure, and responsibility of modern marketing leadership.</p><p><br></p><p>Born from a flash of inspiration at an AC/DC concert, the poem explores the trials of being a CMO, the burden of accountability, and the mental fortitude required to lead.</p><p><br></p><p>After the performance, Jon reacts candidly, unpacking the themes of ownership, bravery, and the uncomfortable truth that in leadership, pretty much everything is down to you.</p><p><br><strong>Timestamps</strong></p><p>00:00 - Start<br>00:28 - Why marketing is poetry to Kory<br>02:25 - Where did Kory’s love for poetry start?<br>03:58 - How poetry makes complex things simple<br>04:56 - Why Kory wrote a poem and not an acceptance speech<br>12:29 - Kory Marchisotto’s marketing poem<br>19:43 - Jon reacts to Kory’s poem<br>21:04 - The power of mental fortitude<br>24:34 - Pretty much everything is down to you, and you alone<br>26:45 - You don’t have to have all the answers<br>28:05 - Seek out what you don’t know</p>]]>
      </itunes:summary>
      <itunes:keywords>leaders, marketing, jon evans, uncensored cmo</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to win a Cannes Lion</title>
      <itunes:episode>6</itunes:episode>
      <podcast:episode>6</podcast:episode>
      <itunes:title>How to win a Cannes Lion</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">047d4617-30f7-4e7c-8d3e-e28e85f58ba8</guid>
      <link>https://share.transistor.fm/s/5b8a0aa2</link>
      <description>
        <![CDATA[<p>With Cannes Lions deadlines looming, Jon and Kory dive into what it really takes to pitch, and win, at Cannes.</p><p><br></p><p>We recorded this episode on the final day of Cannes 2025, with Kory in the thick of e.l.f’s "So Many D*cks" campaign submission for both a Glass and Titanium Lion. With the experience fresh in her mind, she breaks down the realities of the process.</p><p><br></p><p>Jon brings a different perspective, reflecting on his own Bronze and Silver Lion wins from years past, and the hard-earned lessons that came with them.</p><p><strong>Timestamps</strong></p><p>00:00 - Intro<br>00:49 - The pitching process for a Cannes Lion<br>03:14 - The pitch process for a Glass Lion<br>06:51 - The power of the Pratfall Effect<br>08:39 - Pitching for a Titanium Lion<br>10:41 - Jon’s tips from winning his Silver and Bronze Lions<br>12:17 - Audience before content<br>14:14 - How to make your campaign interesting (and not dull)<br>16:25 - How e.l.f. makes their campaigns interesting<br>18:58 - How to hack your campaign; babies or animals</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>With Cannes Lions deadlines looming, Jon and Kory dive into what it really takes to pitch, and win, at Cannes.</p><p><br></p><p>We recorded this episode on the final day of Cannes 2025, with Kory in the thick of e.l.f’s "So Many D*cks" campaign submission for both a Glass and Titanium Lion. With the experience fresh in her mind, she breaks down the realities of the process.</p><p><br></p><p>Jon brings a different perspective, reflecting on his own Bronze and Silver Lion wins from years past, and the hard-earned lessons that came with them.</p><p><strong>Timestamps</strong></p><p>00:00 - Intro<br>00:49 - The pitching process for a Cannes Lion<br>03:14 - The pitch process for a Glass Lion<br>06:51 - The power of the Pratfall Effect<br>08:39 - Pitching for a Titanium Lion<br>10:41 - Jon’s tips from winning his Silver and Bronze Lions<br>12:17 - Audience before content<br>14:14 - How to make your campaign interesting (and not dull)<br>16:25 - How e.l.f. makes their campaigns interesting<br>18:58 - How to hack your campaign; babies or animals</p>]]>
      </content:encoded>
      <pubDate>Fri, 13 Feb 2026 06:00:00 +0000</pubDate>
      <author>Jon Evans and Kory Marchisotto</author>
      <enclosure url="https://media.transistor.fm/5b8a0aa2/7526bf14.mp3" length="39110419" type="audio/mpeg"/>
      <itunes:author>Jon Evans and Kory Marchisotto</itunes:author>
      <itunes:duration>1196</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>With Cannes Lions deadlines looming, Jon and Kory dive into what it really takes to pitch, and win, at Cannes.</p><p><br></p><p>We recorded this episode on the final day of Cannes 2025, with Kory in the thick of e.l.f’s "So Many D*cks" campaign submission for both a Glass and Titanium Lion. With the experience fresh in her mind, she breaks down the realities of the process.</p><p><br></p><p>Jon brings a different perspective, reflecting on his own Bronze and Silver Lion wins from years past, and the hard-earned lessons that came with them.</p><p><strong>Timestamps</strong></p><p>00:00 - Intro<br>00:49 - The pitching process for a Cannes Lion<br>03:14 - The pitch process for a Glass Lion<br>06:51 - The power of the Pratfall Effect<br>08:39 - Pitching for a Titanium Lion<br>10:41 - Jon’s tips from winning his Silver and Bronze Lions<br>12:17 - Audience before content<br>14:14 - How to make your campaign interesting (and not dull)<br>16:25 - How e.l.f. makes their campaigns interesting<br>18:58 - How to hack your campaign; babies or animals</p>]]>
      </itunes:summary>
      <itunes:keywords>leaders, marketing, jon evans, uncensored cmo</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>What is marketing?</title>
      <itunes:episode>5</itunes:episode>
      <podcast:episode>5</podcast:episode>
      <itunes:title>What is marketing?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e64f4def-3f94-4c62-806d-fd45f587a794</guid>
      <link>https://share.transistor.fm/s/763cae2f</link>
      <description>
        <![CDATA[<p>When you define any other business function, the answer is simple. What is finance? What is HR? What is IT?</p><p>When you ask, what is marketing? The answer is broad. Is it sales? Is it storytelling? Is it brand?</p><p>In this episode, Kory and Jon dig into some of the words used to define marketing and decrypt some of the findings.</p><p><strong>Timestamps</strong></p><p>00:00 - Intro<br>00:15 - Why is marketing hard to define?<br>04:35 - Why brand is so important<br>08:36 - How your brand shows up when hiring people<br>10:36 - The words that describe marketing<br>14:47 - Do marketers neglect the role of strategy?<br>17:25 - The most surprising words that define marketing<br>18:39 - The power of storytelling</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>When you define any other business function, the answer is simple. What is finance? What is HR? What is IT?</p><p>When you ask, what is marketing? The answer is broad. Is it sales? Is it storytelling? Is it brand?</p><p>In this episode, Kory and Jon dig into some of the words used to define marketing and decrypt some of the findings.</p><p><strong>Timestamps</strong></p><p>00:00 - Intro<br>00:15 - Why is marketing hard to define?<br>04:35 - Why brand is so important<br>08:36 - How your brand shows up when hiring people<br>10:36 - The words that describe marketing<br>14:47 - Do marketers neglect the role of strategy?<br>17:25 - The most surprising words that define marketing<br>18:39 - The power of storytelling</p>]]>
      </content:encoded>
      <pubDate>Fri, 06 Feb 2026 06:00:00 +0000</pubDate>
      <author>Jon Evans and Kory Marchisotto</author>
      <enclosure url="https://media.transistor.fm/763cae2f/d0f55b1c.mp3" length="41011944" type="audio/mpeg"/>
      <itunes:author>Jon Evans and Kory Marchisotto</itunes:author>
      <itunes:duration>1255</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>When you define any other business function, the answer is simple. What is finance? What is HR? What is IT?</p><p>When you ask, what is marketing? The answer is broad. Is it sales? Is it storytelling? Is it brand?</p><p>In this episode, Kory and Jon dig into some of the words used to define marketing and decrypt some of the findings.</p><p><strong>Timestamps</strong></p><p>00:00 - Intro<br>00:15 - Why is marketing hard to define?<br>04:35 - Why brand is so important<br>08:36 - How your brand shows up when hiring people<br>10:36 - The words that describe marketing<br>14:47 - Do marketers neglect the role of strategy?<br>17:25 - The most surprising words that define marketing<br>18:39 - The power of storytelling</p>]]>
      </itunes:summary>
      <itunes:keywords>leaders, marketing, jon evans, uncensored cmo</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Why you need to know your e.l.f.ing numbers</title>
      <itunes:episode>4</itunes:episode>
      <podcast:episode>4</podcast:episode>
      <itunes:title>Why you need to know your e.l.f.ing numbers</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6ae49a5e-2430-4154-b28d-ec5ee20188b0</guid>
      <link>https://share.transistor.fm/s/d4f7fda7</link>
      <description>
        <![CDATA[<p>Know your e.l.f.ing numbers - it's your responsibility as a leader. Jon and Kory share stories of when this has helped them in roles, and share advice on how CMOs can be successful in getting more budget, taking bigger risks and, ultimately, grow the brand (for 25 consecutive quarters in Kory’s case).</p><p><strong>Timestamps</strong></p><p>00:00 - Intro<br>00:34 - You just do the cutting, sticking and colouring in<br>01:42 - Why knowing your numbers is so important for CMOs<br>05:25 - Making the case for long term marketing investment<br>08:10 - Why CMOs need to earn the right to take risks<br>12:05 - Managing internal politics in the c-suite<br>15:16 - Kory’s formula to create successful work</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Know your e.l.f.ing numbers - it's your responsibility as a leader. Jon and Kory share stories of when this has helped them in roles, and share advice on how CMOs can be successful in getting more budget, taking bigger risks and, ultimately, grow the brand (for 25 consecutive quarters in Kory’s case).</p><p><strong>Timestamps</strong></p><p>00:00 - Intro<br>00:34 - You just do the cutting, sticking and colouring in<br>01:42 - Why knowing your numbers is so important for CMOs<br>05:25 - Making the case for long term marketing investment<br>08:10 - Why CMOs need to earn the right to take risks<br>12:05 - Managing internal politics in the c-suite<br>15:16 - Kory’s formula to create successful work</p>]]>
      </content:encoded>
      <pubDate>Fri, 30 Jan 2026 06:00:00 +0000</pubDate>
      <author>Jon Evans and Kory Marchisotto</author>
      <enclosure url="https://media.transistor.fm/d4f7fda7/ccd49b14.mp3" length="38741488" type="audio/mpeg"/>
      <itunes:author>Jon Evans and Kory Marchisotto</itunes:author>
      <itunes:duration>1181</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Know your e.l.f.ing numbers - it's your responsibility as a leader. Jon and Kory share stories of when this has helped them in roles, and share advice on how CMOs can be successful in getting more budget, taking bigger risks and, ultimately, grow the brand (for 25 consecutive quarters in Kory’s case).</p><p><strong>Timestamps</strong></p><p>00:00 - Intro<br>00:34 - You just do the cutting, sticking and colouring in<br>01:42 - Why knowing your numbers is so important for CMOs<br>05:25 - Making the case for long term marketing investment<br>08:10 - Why CMOs need to earn the right to take risks<br>12:05 - Managing internal politics in the c-suite<br>15:16 - Kory’s formula to create successful work</p>]]>
      </itunes:summary>
      <itunes:keywords>leaders, marketing, jon evans, uncensored cmo</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Why we need to embrace failure</title>
      <itunes:episode>3</itunes:episode>
      <podcast:episode>3</podcast:episode>
      <itunes:title>Why we need to embrace failure</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b0afb34f-ecf5-4a7b-8ce1-6bac08dd56d9</guid>
      <link>https://share.transistor.fm/s/fe47421e</link>
      <description>
        <![CDATA[<p>Failure needs to be rebranded. Most see it negatively, but history shows great successes are followed shortly after failures. Jon and Kory tackle the stigma against failures, why we should embrace them across the organisations we work for. They also share their biggest failures in their career and what they’ve learned from them.</p><p><strong>Timestamps</strong></p><p>00:00 - Intro<br>01:54 - Why are we afraid to talk about failure?<br>04:07 - Why failures set you up for success<br>11:11 - Jon’s biggest failure<br>18:20 - Kory’s biggest failure</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Failure needs to be rebranded. Most see it negatively, but history shows great successes are followed shortly after failures. Jon and Kory tackle the stigma against failures, why we should embrace them across the organisations we work for. They also share their biggest failures in their career and what they’ve learned from them.</p><p><strong>Timestamps</strong></p><p>00:00 - Intro<br>01:54 - Why are we afraid to talk about failure?<br>04:07 - Why failures set you up for success<br>11:11 - Jon’s biggest failure<br>18:20 - Kory’s biggest failure</p>]]>
      </content:encoded>
      <pubDate>Fri, 23 Jan 2026 06:00:00 +0000</pubDate>
      <author>Jon Evans and Kory Marchisotto</author>
      <enclosure url="https://media.transistor.fm/fe47421e/53777868.mp3" length="44957501" type="audio/mpeg"/>
      <itunes:author>Jon Evans and Kory Marchisotto</itunes:author>
      <itunes:duration>1379</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Failure needs to be rebranded. Most see it negatively, but history shows great successes are followed shortly after failures. Jon and Kory tackle the stigma against failures, why we should embrace them across the organisations we work for. They also share their biggest failures in their career and what they’ve learned from them.</p><p><strong>Timestamps</strong></p><p>00:00 - Intro<br>01:54 - Why are we afraid to talk about failure?<br>04:07 - Why failures set you up for success<br>11:11 - Jon’s biggest failure<br>18:20 - Kory’s biggest failure</p>]]>
      </itunes:summary>
      <itunes:keywords>leaders, marketing, jon evans, uncensored cmo</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Uncensored Renegades Launch Preview [Live from NYC]</title>
      <itunes:episode>2</itunes:episode>
      <podcast:episode>2</podcast:episode>
      <itunes:title>Uncensored Renegades Launch Preview [Live from NYC]</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2c5a4b49-2c62-4824-81c1-4d638bbc86c1</guid>
      <link>https://share.transistor.fm/s/e60a9687</link>
      <description>
        <![CDATA[<p>Get to know the hosts of Uncensored Renegades, Jon Evans and Kory Marchisotto, find out more about why the duo started the show, and whats to come in the future.</p><p><strong>Timestamps</strong></p><p>00:00 - Intro<br>01:06 - Background to Uncensored Renegades<br>01:59 - Why Renegades?<br>02:39 - The response to Jon’s launch post<br>05:48 - What topics will be discussed on the show?<br>08:47 - The partnership that led to the podcast<br>11:50 - Why the name “Renegades”?<br>13:54 - Getting to know Jon and Kory<br>27:45 - What do you do to recharge?<br>38:33 - Inspiring books<br>41:32 - Crowdsourcing topic ideas</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Get to know the hosts of Uncensored Renegades, Jon Evans and Kory Marchisotto, find out more about why the duo started the show, and whats to come in the future.</p><p><strong>Timestamps</strong></p><p>00:00 - Intro<br>01:06 - Background to Uncensored Renegades<br>01:59 - Why Renegades?<br>02:39 - The response to Jon’s launch post<br>05:48 - What topics will be discussed on the show?<br>08:47 - The partnership that led to the podcast<br>11:50 - Why the name “Renegades”?<br>13:54 - Getting to know Jon and Kory<br>27:45 - What do you do to recharge?<br>38:33 - Inspiring books<br>41:32 - Crowdsourcing topic ideas</p>]]>
      </content:encoded>
      <pubDate>Fri, 16 Jan 2026 06:00:00 +0000</pubDate>
      <author>Jon Evans and Kory Marchisotto</author>
      <enclosure url="https://media.transistor.fm/e60a9687/123bbe9d.mp3" length="91006409" type="audio/mpeg"/>
      <itunes:author>Jon Evans and Kory Marchisotto</itunes:author>
      <itunes:duration>2790</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Get to know the hosts of Uncensored Renegades, Jon Evans and Kory Marchisotto, find out more about why the duo started the show, and whats to come in the future.</p><p><strong>Timestamps</strong></p><p>00:00 - Intro<br>01:06 - Background to Uncensored Renegades<br>01:59 - Why Renegades?<br>02:39 - The response to Jon’s launch post<br>05:48 - What topics will be discussed on the show?<br>08:47 - The partnership that led to the podcast<br>11:50 - Why the name “Renegades”?<br>13:54 - Getting to know Jon and Kory<br>27:45 - What do you do to recharge?<br>38:33 - Inspiring books<br>41:32 - Crowdsourcing topic ideas</p>]]>
      </itunes:summary>
      <itunes:keywords>leaders, marketing, jon evans, uncensored cmo</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Teaser and Introduction - Uncensored Renegades</title>
      <itunes:episode>1</itunes:episode>
      <podcast:episode>1</podcast:episode>
      <itunes:title>Teaser and Introduction - Uncensored Renegades</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">44e63f84-de8e-49f8-a100-5868fdaf3e9f</guid>
      <link>https://share.transistor.fm/s/3b7448a7</link>
      <description>
        <![CDATA[<p>Welcome to Uncensored Renegades, with Jon Evans and Kory Marchisotto. Join the duo as they tackle the topics often avoided - being fired, terrible bosses, failure, and more.</p><p>This teaser episode includes clips from the first 12 episodes, covering a range of topics, and an introduction from Jon and Kory about why they started the podcast.</p><p>Come back to this feed on Friday 16th November for the launch episode, recorded live in New York.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Welcome to Uncensored Renegades, with Jon Evans and Kory Marchisotto. Join the duo as they tackle the topics often avoided - being fired, terrible bosses, failure, and more.</p><p>This teaser episode includes clips from the first 12 episodes, covering a range of topics, and an introduction from Jon and Kory about why they started the podcast.</p><p>Come back to this feed on Friday 16th November for the launch episode, recorded live in New York.</p>]]>
      </content:encoded>
      <pubDate>Wed, 14 Jan 2026 03:14:18 +0000</pubDate>
      <author>Jon Evans and Kory Marchisotto</author>
      <enclosure url="https://media.transistor.fm/3b7448a7/fd0cdb15.mp3" length="7925910" type="audio/mpeg"/>
      <itunes:author>Jon Evans and Kory Marchisotto</itunes:author>
      <itunes:duration>242</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Welcome to Uncensored Renegades, with Jon Evans and Kory Marchisotto. Join the duo as they tackle the topics often avoided - being fired, terrible bosses, failure, and more.</p><p>This teaser episode includes clips from the first 12 episodes, covering a range of topics, and an introduction from Jon and Kory about why they started the podcast.</p><p>Come back to this feed on Friday 16th November for the launch episode, recorded live in New York.</p>]]>
      </itunes:summary>
      <itunes:keywords>leaders, marketing, jon evans, uncensored cmo</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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