UNAIDED: The Brand Building Podcast Transistor (https://transistor.fm) https://feeds.transistor.fm/unaided-the-brand-building-podcast <p>Learn about brand marketing strategy from the experts. On UNAIDED, we highlight the experiences of some of the country’s top marketing and business leaders, who share how they’re building their organization’s brand and marketing strategy. </p><p><br></p><p>Walk away inspired to build the next great brand. Learn practical skills like how to build brand recall, recognition, and measure brand awareness. Get ideas for increasing your brand visibility and tactical solutions for brand advertising. </p><p><br></p><p>Start listening to the podcast today at <a href="http://leagueside.com/podcast" rel="noopener noreferrer" target="_blank" style="color: rgb(74, 144, 226);">LeagueSide.com/podcast</a></p> Copyright 2023 LeagueSide | All Rights Reserved | LeagueSide.com 3373aee3-6e51-5a11-a32d-abe4b4dc9cba no Thanks for your support! en-us Fri, 09 Feb 2024 20:08:56 +0000 Wed, 03 Dec 2025 02:13:07 +0000 https://leagueside.com/podcast https://img.transistor.fm/h5VoBnQdje481qKWg4Gb-c4IPjZ92rGtqXJWnqv3Rkw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQyODE3LzE2ODc3/OTk2NDYtYXJ0d29y/ay5qcGc.jpg UNAIDED: The Brand Building Podcast https://leagueside.com/podcast episodic TeamSnap <p>Learn about brand marketing strategy from the experts. On UNAIDED, we highlight the experiences of some of the country’s top marketing and business leaders, who share how they’re building their organization’s brand and marketing strategy. </p><p><br></p><p>Walk away inspired to build the next great brand. Learn practical skills like how to build brand recall, recognition, and measure brand awareness. Get ideas for increasing your brand visibility and tactical solutions for brand advertising. </p><p><br></p><p>Start listening to the podcast today at <a href="http://leagueside.com/podcast" rel="noopener noreferrer" target="_blank" style="color: rgb(74, 144, 226);">LeagueSide.com/podcast</a></p> <p>Learn about brand marketing strategy from the experts. TeamSnap No No Community Impact, Sports Fandom, And Brand Growth With Marissa Solis Of The NFL 32 32 Community Impact, Sports Fandom, And Brand Growth With Marissa Solis Of The NFL full zBOtxrRNk https://share.transistor.fm/s/c3692d20 No one in business succeeds unless they have a growth mindset. However, you just can’t anchor growth to profit for profit’s sake. You need to have a bigger impact on your community and the world. This is what Marissa Solis believes is purposeful growth. In this episode, she joins Evan Brandoff to talk about how she has been applying that throughout her career—from her incredible eighteen-plus years at PepsiCo to her current role leading all global brand and marketing initiatives for the NFL. Marissa dives deeper by discussing the community impact of sports on brands as they continue to grow. For Marissa, sports are the ultimate connector. We can see this in the way sports fandoms create energy, loyalty, and community that brands can leverage. Join her in this conversation as you discover the power of sports to brand growth and, most importantly, to the community.


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]]> No one in business succeeds unless they have a growth mindset. However, you just can’t anchor growth to profit for profit’s sake. You need to have a bigger impact on your community and the world. This is what Marissa Solis believes is purposeful growth. In this episode, she joins Evan Brandoff to talk about how she has been applying that throughout her career—from her incredible eighteen-plus years at PepsiCo to her current role leading all global brand and marketing initiatives for the NFL. Marissa dives deeper by discussing the community impact of sports on brands as they continue to grow. For Marissa, sports are the ultimate connector. We can see this in the way sports fandoms create energy, loyalty, and community that brands can leverage. Join her in this conversation as you discover the power of sports to brand growth and, most importantly, to the community.


Love the show? Subscribe, rate, review & share! 

]]> Tue, 09 May 2023 10:00:00 +0000 TeamSnap TeamSnap 2384 No one in business succeeds unless they have a growth mindset. However, you just can’t anchor growth to profit for profit’s sake. You need to have a bigger impact on your community and the world. This is what Marissa Solis believes is purposeful growth. In this episode, she joins Evan Brandoff to talk about how she has been applying that throughout her career—from her incredible eighteen-plus years at PepsiCo to her current role leading all global brand and marketing initiatives for the NFL. Marissa dives deeper by discussing the community impact of sports on brands as they continue to grow. For Marissa, sports are the ultimate connector. We can see this in the way sports fandoms create energy, loyalty, and community that brands can leverage. Join her in this conversation as you discover the power of sports to brand growth and, most importantly, to the community.Love the show? Subscribe, rate, review &amp; share! https://leagueside.com/podcast No one in business succeeds unless they have a growth mindset. However, you just can’t anchor growth to profit for profit’s sake. You need to have a bigger impact on your community and the world. This is what Marissa Solis believes is purposeful growth. I No Digital Transformation On Roblox, TikTok And Beyond With Chipotle's Tressie Lieberman 33 33 Digital Transformation On Roblox, TikTok And Beyond With Chipotle's Tressie Lieberman full Ls3j2n5TW https://share.transistor.fm/s/81ff2c77 If you are a brand that wants to be young, why don’t you bring the next generation as your audience? But how do you drive your engagement with your audience? In this episode, Tressie Lieberman, VP of Digital Marketing for Chipotle, dives into driving customer engagement and growth through digital transformation. Tapping insights from different generations allowed Chipotle to find broad things their audience can dive into regardless of where they fit in some segmentations. Tressie mentions that they will bring TikTok content creators and influencers into the test kitchen where tasting happens and see their reaction. There’s no way you can go to the Cultivate Centers and not be happy. Tune in to this episode today with Tressie Lieberman.


Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

]]> If you are a brand that wants to be young, why don’t you bring the next generation as your audience? But how do you drive your engagement with your audience? In this episode, Tressie Lieberman, VP of Digital Marketing for Chipotle, dives into driving customer engagement and growth through digital transformation. Tapping insights from different generations allowed Chipotle to find broad things their audience can dive into regardless of where they fit in some segmentations. Tressie mentions that they will bring TikTok content creators and influencers into the test kitchen where tasting happens and see their reaction. There’s no way you can go to the Cultivate Centers and not be happy. Tune in to this episode today with Tressie Lieberman.


Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

]]> Tue, 02 May 2023 10:00:00 +0000 TeamSnap TeamSnap 2082 If you are a brand that wants to be young, why don’t you bring the next generation as your audience? But how do you drive your engagement with your audience? In this episode, Tressie Lieberman, VP of Digital Marketing for Chipotle, dives into driving customer engagement and growth through digital transformation. Tapping insights from different generations allowed Chipotle to find broad things their audience can dive into regardless of where they fit in some segmentations. Tressie mentions that they will bring TikTok content creators and influencers into the test kitchen where tasting happens and see their reaction. There’s no way you can go to the Cultivate Centers and not be happy. Tune in to this episode today with Tressie Lieberman.Love the show? Subscribe, rate, review &amp; share! https://leagueside.com/podcast If you are a brand that wants to be young, why don’t you bring the next generation as your audience? But how do you drive your engagement with your audience? In this episode, Tressie Lieberman, VP of Digital Marketing for Chipotle, dives into driving cust No Local Marketing, Franchising, Plus a Haircut with Capital Group’s Fred Punke 31 31 Local Marketing, Franchising, Plus a Haircut with Capital Group’s Fred Punke full 1fKJTdbd7 https://share.transistor.fm/s/037e866d Even in a constantly evolving business landscape, there are some things that will never change, like the fact that everyone needs a haircut. By identifying and fulfilling basic human needs like this, businesses can build a strong foundation for success. In this episode, we have Fred Punke, the Managing Partner of Capital Group Holdings and owner of 25 hair salons. Fred shares his journey of getting into the hair salon space through franchising. He discusses the world of franchising, including its components and how to get into it successfully. Drawing from his experience and knowledge, Fred offers valuable insights and proven strategies for individuals wanting to get into franchising. Fred also touches on effective marketing models, the marketing funnel, local advertising, and more. Tune in and hear how haircuts have made Fred Punk one of the most successful franchisees and entrepreneurs.


Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

]]> Even in a constantly evolving business landscape, there are some things that will never change, like the fact that everyone needs a haircut. By identifying and fulfilling basic human needs like this, businesses can build a strong foundation for success. In this episode, we have Fred Punke, the Managing Partner of Capital Group Holdings and owner of 25 hair salons. Fred shares his journey of getting into the hair salon space through franchising. He discusses the world of franchising, including its components and how to get into it successfully. Drawing from his experience and knowledge, Fred offers valuable insights and proven strategies for individuals wanting to get into franchising. Fred also touches on effective marketing models, the marketing funnel, local advertising, and more. Tune in and hear how haircuts have made Fred Punk one of the most successful franchisees and entrepreneurs.


Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

]]> Tue, 04 Apr 2023 10:00:00 +0000 TeamSnap TeamSnap 2480 Even in a constantly evolving business landscape, there are some things that will never change, like the fact that everyone needs a haircut. By identifying and fulfilling basic human needs like this, businesses can build a strong foundation for success. In this episode, we have Fred Punke, the Managing Partner of Capital Group Holdings and owner of 25 hair salons. Fred shares his journey of getting into the hair salon space through franchising. He discusses the world of franchising, including its components and how to get into it successfully. Drawing from his experience and knowledge, Fred offers valuable insights and proven strategies for individuals wanting to get into franchising. Fred also touches on effective marketing models, the marketing funnel, local advertising, and more. Tune in and hear how haircuts have made Fred Punk one of the most successful franchisees and entrepreneurs.Love the show? Subscribe, rate, review &amp; share! https://leagueside.com/podcast Even in a constantly evolving business landscape, there are some things that will never change, like the fact that everyone needs a haircut. By identifying and fulfilling basic human needs like this, businesses can build a strong foundation for success. I No Driving Meaningful Engagement Through Virtual Experiences With Walmart's Justin Breton 30 30 Driving Meaningful Engagement Through Virtual Experiences With Walmart's Justin Breton full I6qXxyPIC https://share.transistor.fm/s/8970d2f1 Walmart has entered the virtual experiences chat. As we see technology advancing every single day, businesses are looking for ways to keep up while continuing to drive meaningful content and provide value. In this week’s episode, Justin Breton, the Director of Brand Experiences & Partnerships at Walmart, joins Evan Brandoff on UNAIDED. They discuss how Walmart drives meaningful engagement through virtual experiences, the process and shift of brand perception, how people are engaging with Walmart outside of what the traditional walls may appear to be, and much more. 


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]]> Walmart has entered the virtual experiences chat. As we see technology advancing every single day, businesses are looking for ways to keep up while continuing to drive meaningful content and provide value. In this week’s episode, Justin Breton, the Director of Brand Experiences & Partnerships at Walmart, joins Evan Brandoff on UNAIDED. They discuss how Walmart drives meaningful engagement through virtual experiences, the process and shift of brand perception, how people are engaging with Walmart outside of what the traditional walls may appear to be, and much more. 


Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

]]> Wed, 22 Feb 2023 11:00:00 +0000 TeamSnap TeamSnap 1658 Walmart has entered the virtual experiences chat. As we see technology advancing every single day, businesses are looking for ways to keep up while continuing to drive meaningful content and provide value. In this week’s episode, Justin Breton, the Director of Brand Experiences &amp; Partnerships at Walmart, joins Evan Brandoff on UNAIDED. They discuss how Walmart drives meaningful engagement through virtual experiences, the process and shift of brand perception, how people are engaging with Walmart outside of what the traditional walls may appear to be, and much more. Love the show? Subscribe, rate, review &amp; share! https://leagueside.com/podcast Walmart has entered the virtual experiences chat. As we see technology advancing every single day, businesses are looking for ways to keep up while continuing to drive meaningful content and provide value. In this week’s episode, Justin Breton, the Direct No Entrepreneurship in Marketing Leadership and Continuously Moving the Brand Forward with Lisa Hake of Great Clips 27 27 Entrepreneurship in Marketing Leadership and Continuously Moving the Brand Forward with Lisa Hake of Great Clips full vAsjYXE3q https://share.transistor.fm/s/c8f2ebaf How do you move your brand forward? And how do you continue to move your brand forward?


In this episode, Lisa Hake the Vice President of Marketing and Communications at Great Clips joins Evan Brandoff to discuss entrepreneurship in marketing leadership. They dive into system-wide opportunities to support brand growth and her own career journey as an entrepreneur. 


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]]> How do you move your brand forward? And how do you continue to move your brand forward?


In this episode, Lisa Hake the Vice President of Marketing and Communications at Great Clips joins Evan Brandoff to discuss entrepreneurship in marketing leadership. They dive into system-wide opportunities to support brand growth and her own career journey as an entrepreneur. 


Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

]]> Tue, 07 Feb 2023 11:00:00 +0000 TeamSnap TeamSnap 1663 How do you move your brand forward? And how do you continue to move your brand forward?In this episode, Lisa Hake the Vice President of Marketing and Communications at Great Clips joins Evan Brandoff to discuss entrepreneurship in marketing leadership. They dive into system-wide opportunities to support brand growth and her own career journey as an entrepreneur. Love the show? Subscribe, rate, review &amp; share! https://leagueside.com/podcast How do you move your brand forward? And how do you continue to move your brand forward?In this episode, Lisa Hake the Vice President of Marketing and Communications at Great Clips joins Evan Brandoff to discuss entrepreneurship in marketing leadership. Th No Business As a Force for Good with Linda Bethea of Danone 28 28 Business As a Force for Good with Linda Bethea of Danone full EmFktkCLZg https://share.transistor.fm/s/b1744f5a It’s a balancing act to deliver against objectives, deliver profits to the community and think about the impact. But, when a business can set aside resources to make itself more profitable, it has the ability to make a long lasting impact. Evan Brandoff explores this with Linda Bethea, the Head of Marketing at Danone North America. She discusses how she’s helped iconic brands serve local communities and promote noble advocacies, all while keeping good revenue. Linda also dives deep into what doing business for good means and how to achieve that. 


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]]> It’s a balancing act to deliver against objectives, deliver profits to the community and think about the impact. But, when a business can set aside resources to make itself more profitable, it has the ability to make a long lasting impact. Evan Brandoff explores this with Linda Bethea, the Head of Marketing at Danone North America. She discusses how she’s helped iconic brands serve local communities and promote noble advocacies, all while keeping good revenue. Linda also dives deep into what doing business for good means and how to achieve that. 


Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

]]> Tue, 31 Jan 2023 11:00:00 +0000 TeamSnap TeamSnap 1607 It’s a balancing act to deliver against objectives, deliver profits to the community and think about the impact. But, when a business can set aside resources to make itself more profitable, it has the ability to make a long lasting impact. Evan Brandoff explores this with Linda Bethea, the Head of Marketing at Danone North America. She discusses how she’s helped iconic brands serve local communities and promote noble advocacies, all while keeping good revenue. Linda also dives deep into what doing business for good means and how to achieve that. Love the show? Subscribe, rate, review &amp; share! https://leagueside.com/podcast It’s a balancing act to deliver against objectives, deliver profits to the community and think about the impact. But, when a business can set aside resources to make itself more profitable, it has the ability to make a long lasting impact. Evan Brandoff e No Evaluating the Right Brand Opportunities with Northwell Health's Patrick Sommers 25 25 Evaluating the Right Brand Opportunities with Northwell Health's Patrick Sommers full xwOfgRknn https://share.transistor.fm/s/ea5c2f7d Sports sponsorships offer more than just a marketing opportunity. They also provide a chance to make a difference in the community. Corporate social responsibility is a key part of any business, and sponsorships are an excellent way to give back. By partnering with a local sports team or event, businesses can show their support for the community and make a positive impact. In this episode, Patrick Sommers, the AVP in Sponsorships and Events at Northwell Health, speaks about the impact of playing sports on your career, the potential of sponsorships, and how to evaluate the right opportunities. He also highlights the power of sports sponsorships in making a difference in the community.



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]]> Sports sponsorships offer more than just a marketing opportunity. They also provide a chance to make a difference in the community. Corporate social responsibility is a key part of any business, and sponsorships are an excellent way to give back. By partnering with a local sports team or event, businesses can show their support for the community and make a positive impact. In this episode, Patrick Sommers, the AVP in Sponsorships and Events at Northwell Health, speaks about the impact of playing sports on your career, the potential of sponsorships, and how to evaluate the right opportunities. He also highlights the power of sports sponsorships in making a difference in the community.



Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

]]> Tue, 19 Jul 2022 10:00:00 +0000 TeamSnap TeamSnap 2160 Sports sponsorships offer more than just a marketing opportunity. They also provide a chance to make a difference in the community. Corporate social responsibility is a key part of any business, and sponsorships are an excellent way to give back. By partnering with a local sports team or event, businesses can show their support for the community and make a positive impact. In this episode, Patrick Sommers, the AVP in Sponsorships and Events at Northwell Health, speaks about the impact of playing sports on your career, the potential of sponsorships, and how to evaluate the right opportunities. He also highlights the power of sports sponsorships in making a difference in the community.Love the show? Subscribe, rate, review &amp; share! https://leagueside.com/podcast Sports sponsorships offer more than just a marketing opportunity. They also provide a chance to make a difference in the community. Corporate social responsibility is a key part of any business, and sponsorships are an excellent way to give back. By partn No Finding Your Buyer and Building a Household Brand with True Made Foods' Abe Kamarck 24 24 Finding Your Buyer and Building a Household Brand with True Made Foods' Abe Kamarck full dEHMF04GN https://share.transistor.fm/s/ff31e82e In this episode, Evan Brandoff speaks with Abe Kamarck, CEO and Founder of True Made Foods, about why you must study your customer before going to market, why it's important to rise with a trend when it comes to educating the consumer, and how True Made Foods is changing the game in the condiment space.


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]]> In this episode, Evan Brandoff speaks with Abe Kamarck, CEO and Founder of True Made Foods, about why you must study your customer before going to market, why it's important to rise with a trend when it comes to educating the consumer, and how True Made Foods is changing the game in the condiment space.


Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

]]> Tue, 12 Jul 2022 10:00:00 +0000 TeamSnap TeamSnap 2782 In this episode, Evan Brandoff speaks with Abe Kamarck, CEO and Founder of True Made Foods, about why you must study your customer before going to market, why it's important to rise with a trend when it comes to educating the consumer, and how True Made Foods is changing the game in the condiment space.Love the show? Subscribe, rate, review &amp; share! https://leagueside.com/podcast In this episode, Evan Brandoff speaks with Abe Kamarck, CEO and Founder of True Made Foods, about why you must study your customer before going to market, why it's important to rise with a trend when it comes to educating the consumer, and how True Made F No Unlocking Strategic Creativity in Health Care with Hospital for Special Surgery (HSS)'s John Englehart 23 23 Unlocking Strategic Creativity in Health Care with Hospital for Special Surgery (HSS)'s John Englehart full zN3kxBf7mP https://share.transistor.fm/s/e7e07d97 Creativity helps solve problems and advance important causes, including health care. Today, we are joined by John Englehart, the Senior Vice President and Chief Communications & Marketing Officer at Hospital for Special Surgery (HSS), the world’s largest academic medical center focused on musculoskeletal health. John talks about the important role strategic creativity has in their goal of achieving and advancing a standard of excellence in health care. 


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]]> Creativity helps solve problems and advance important causes, including health care. Today, we are joined by John Englehart, the Senior Vice President and Chief Communications & Marketing Officer at Hospital for Special Surgery (HSS), the world’s largest academic medical center focused on musculoskeletal health. John talks about the important role strategic creativity has in their goal of achieving and advancing a standard of excellence in health care. 


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]]> Tue, 21 Jun 2022 10:00:00 +0000 TeamSnap TeamSnap 2137 Creativity helps solve problems and advance important causes, including health care. Today, we are joined by John Englehart, the Senior Vice President and Chief Communications &amp; Marketing Officer at Hospital for Special Surgery (HSS), the world’s largest academic medical center focused on musculoskeletal health. John talks about the important role strategic creativity has in their goal of achieving and advancing a standard of excellence in health care. Love the show? Subscribe, rate, review &amp; share! https://leagueside.com/podcast Creativity helps solve problems and advance important causes, including health care. Today, we are joined by John Englehart, the Senior Vice President and Chief Communications &amp; Marketing Officer at Hospital for Special Surgery (HSS), the world’s larg No Thanks for your support! 22 22 Thanks for your support! trailer sQdxT1Vj8F https://share.transistor.fm/s/8dd305dc Thank you for all your support during Season 1. We will be back with Season 2 in the Fall, but make sure to keep an eye out for some special episodes during the Summer.


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]]> Thank you for all your support during Season 1. We will be back with Season 2 in the Fall, but make sure to keep an eye out for some special episodes during the Summer.


Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

]]> Thu, 16 Jun 2022 22:05:17 +0000 TeamSnap TeamSnap 70 Thank you for all your support during Season 1. We will be back with Season 2 in the Fall, but make sure to keep an eye out for some special episodes during the Summer.Love the show? Subscribe, rate, review &amp; share! https://leagueside.com/podcast Thank you for all your support during Season 1. We will be back with Season 2 in the Fall, but make sure to keep an eye out for some special episodes during the Summer.Love the show? Subscribe, rate, review &amp; share! https://leagueside.com/podcast No Building the Full-Service Franchise Concept with Black Bear Diner's Jolisa Johnson 21 21 Building the Full-Service Franchise Concept with Black Bear Diner's Jolisa Johnson full D6AYkxKGzf https://share.transistor.fm/s/a0232b96 Restaurant chains are a competitive market. With lots of new and diverse emerging food-sector businesses, competition is always fierce. Joining us today is Jolisa Johnson, the VP of Marketing and Communications at Black Bear Diner, a full-service franchise concept with multiple locations in 14 states, and it is still growing. A seasoned veteran and a master of her craft, Jolisa has more than 25 years of industry experience in different aspects of advertising and marketing. Listen to her success story and be inspired to grow your own brand.


Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

]]> Restaurant chains are a competitive market. With lots of new and diverse emerging food-sector businesses, competition is always fierce. Joining us today is Jolisa Johnson, the VP of Marketing and Communications at Black Bear Diner, a full-service franchise concept with multiple locations in 14 states, and it is still growing. A seasoned veteran and a master of her craft, Jolisa has more than 25 years of industry experience in different aspects of advertising and marketing. Listen to her success story and be inspired to grow your own brand.


Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

]]> Tue, 07 Jun 2022 10:00:00 +0000 TeamSnap TeamSnap 1615 Restaurant chains are a competitive market. With lots of new and diverse emerging food-sector businesses, competition is always fierce. Joining us today is Jolisa Johnson, the VP of Marketing and Communications at Black Bear Diner, a full-service franchise concept with multiple locations in 14 states, and it is still growing. A seasoned veteran and a master of her craft, Jolisa has more than 25 years of industry experience in different aspects of advertising and marketing. Listen to her success story and be inspired to grow your own brand.Love the show? Subscribe, rate, review &amp; share! https://leagueside.com/podcast Restaurant chains are a competitive market. With lots of new and diverse emerging food-sector businesses, competition is always fierce. Joining us today is Jolisa Johnson, the VP of Marketing and Communications at Black Bear Diner, a full-service franchis No The Value Of Audience-Driven Connections with PM Pediatrics' Robyn Mermelstein 20 20 The Value Of Audience-Driven Connections with PM Pediatrics' Robyn Mermelstein full AtRCUOmqF7 https://share.transistor.fm/s/e441e504 According to today’s guest, the key to boosting the growth of your business is by building audience-driven connections. Robyn Mermelstein is the Vice President of Marketing at PM Pediatrics. In this episode, she discusses her journey in marketing, working with different brands from CGP to healthcare. In her chat with host Evan Brandoff, Robyn highlights the importance of connecting with the audience and letting them see themselves in what you’re selling. She also talks about making that perspective switch across industries and how that has helped gain the trust of customers. Tune in as Robyn also shares valuable advice and insight on the importance of culture in navigating unpredictable shifts such as the one brought by the pandemic and what the future of telehealth will look like. 


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]]> According to today’s guest, the key to boosting the growth of your business is by building audience-driven connections. Robyn Mermelstein is the Vice President of Marketing at PM Pediatrics. In this episode, she discusses her journey in marketing, working with different brands from CGP to healthcare. In her chat with host Evan Brandoff, Robyn highlights the importance of connecting with the audience and letting them see themselves in what you’re selling. She also talks about making that perspective switch across industries and how that has helped gain the trust of customers. Tune in as Robyn also shares valuable advice and insight on the importance of culture in navigating unpredictable shifts such as the one brought by the pandemic and what the future of telehealth will look like. 


Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

]]> Tue, 03 May 2022 10:00:00 +0000 TeamSnap TeamSnap 2142 According to today’s guest, the key to boosting the growth of your business is by building audience-driven connections. Robyn Mermelstein is the Vice President of Marketing at PM Pediatrics. In this episode, she discusses her journey in marketing, working with different brands from CGP to healthcare. In her chat with host Evan Brandoff, Robyn highlights the importance of connecting with the audience and letting them see themselves in what you’re selling. She also talks about making that perspective switch across industries and how that has helped gain the trust of customers. Tune in as Robyn also shares valuable advice and insight on the importance of culture in navigating unpredictable shifts such as the one brought by the pandemic and what the future of telehealth will look like. Love the show? Subscribe, rate, review &amp; share! https://leagueside.com/podcast According to today’s guest, the key to boosting the growth of your business is by building audience-driven connections. Robyn Mermelstein is the Vice President of Marketing at PM Pediatrics. In this episode, she discusses her journey in marketing, working No Making Your Brand Part of The Fabric of the Community with PlayFly Sports' Mike Schreiber 19 19 Making Your Brand Part of The Fabric of the Community with PlayFly Sports' Mike Schreiber full cTulgQ50v https://share.transistor.fm/s/24b5bd8b There's a lot of discussion revolving around sports media and entertainment. In this episode, we have Mike Schreiber talk about his path to becoming a household name in the sports property landscape. He was interested in arts, media, and sports during his youthful years but his initial career still ended up being in the corporate world. Still, it did not last long because he discovered it was not what he wanted and so he used his experiences to help him found Playfly Sports. It is now a leading sports marketing & media company that brings an innovative, digitally enabled approach and solutions to the growing collegiate, high school, and pro sports sectors. He shares how their platform works and how it affects the sports industry. Listen and know more about Playfly Sports!


Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

]]> There's a lot of discussion revolving around sports media and entertainment. In this episode, we have Mike Schreiber talk about his path to becoming a household name in the sports property landscape. He was interested in arts, media, and sports during his youthful years but his initial career still ended up being in the corporate world. Still, it did not last long because he discovered it was not what he wanted and so he used his experiences to help him found Playfly Sports. It is now a leading sports marketing & media company that brings an innovative, digitally enabled approach and solutions to the growing collegiate, high school, and pro sports sectors. He shares how their platform works and how it affects the sports industry. Listen and know more about Playfly Sports!


Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

]]> Tue, 26 Apr 2022 10:00:00 +0000 TeamSnap TeamSnap 2213 There's a lot of discussion revolving around sports media and entertainment. In this episode, we have Mike Schreiber talk about his path to becoming a household name in the sports property landscape. He was interested in arts, media, and sports during his youthful years but his initial career still ended up being in the corporate world. Still, it did not last long because he discovered it was not what he wanted and so he used his experiences to help him found Playfly Sports. It is now a leading sports marketing &amp; media company that brings an innovative, digitally enabled approach and solutions to the growing collegiate, high school, and pro sports sectors. He shares how their platform works and how it affects the sports industry. Listen and know more about Playfly Sports!Love the show? Subscribe, rate, review &amp; share! https://leagueside.com/podcast There's a lot of discussion revolving around sports media and entertainment. In this episode, we have Mike Schreiber talk about his path to becoming a household name in the sports property landscape. He was interested in arts, media, and sports during his No How to Make Brand Partnerships Meaningful with Morning Brew's Jason Schulweis 18 18 How to Make Brand Partnerships Meaningful with Morning Brew's Jason Schulweis full R5x5p_GWFk https://share.transistor.fm/s/6e42d70d Advertising and media is a fast-paced and exciting world, and it's a thriving place for marketing and salespeople. It's a world where anything and everything can happen, so you need to be on your toes. In this episode, Evan Brandoff teams up with Jason Schulweis, EVP, Brand Partnerships & Creative Studio at Morning Brew, to give us a look at what's brewing. Jason gives us a glimpse of his experiences, how Morning Brew came about, and where it's all leading to. Packed with insight and learning, this episode is not to be missed.


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]]> Advertising and media is a fast-paced and exciting world, and it's a thriving place for marketing and salespeople. It's a world where anything and everything can happen, so you need to be on your toes. In this episode, Evan Brandoff teams up with Jason Schulweis, EVP, Brand Partnerships & Creative Studio at Morning Brew, to give us a look at what's brewing. Jason gives us a glimpse of his experiences, how Morning Brew came about, and where it's all leading to. Packed with insight and learning, this episode is not to be missed.


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]]> Tue, 19 Apr 2022 10:00:00 +0000 TeamSnap TeamSnap 2311 Advertising and media is a fast-paced and exciting world, and it's a thriving place for marketing and salespeople. It's a world where anything and everything can happen, so you need to be on your toes. In this episode, Evan Brandoff teams up with Jason Schulweis, EVP, Brand Partnerships &amp; Creative Studio at Morning Brew, to give us a look at what's brewing. Jason gives us a glimpse of his experiences, how Morning Brew came about, and where it's all leading to. Packed with insight and learning, this episode is not to be missed.Love the show? Subscribe, rate, review &amp; share! https://leagueside.com/podcast Advertising and media is a fast-paced and exciting world, and it's a thriving place for marketing and salespeople. It's a world where anything and everything can happen, so you need to be on your toes. In this episode, Evan Brandoff teams up with Jason Sc No What it Takes to Be a Truly Modern OOH Agency with Quan Media Group's Brian Rappaport 17 17 What it Takes to Be a Truly Modern OOH Agency with Quan Media Group's Brian Rappaport full E_yJGu63B https://share.transistor.fm/s/498207be At some point in our lives, we realize that the dream we once had is now overshadowed by what we enjoy doing. Brian Rappaport, Founder of Quan Media Group, shares the journey of how he ended up in the media industry. He originally wanted to work in pro-sports and it never crossed his mind that he would eventually be in the media industry, specifically advertising. Now, he enjoys and loves what he is doing utilizing OOH (Out-Of-Home). He shares marketing strategies and how you can build your brand to reach more customers. 


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]]> At some point in our lives, we realize that the dream we once had is now overshadowed by what we enjoy doing. Brian Rappaport, Founder of Quan Media Group, shares the journey of how he ended up in the media industry. He originally wanted to work in pro-sports and it never crossed his mind that he would eventually be in the media industry, specifically advertising. Now, he enjoys and loves what he is doing utilizing OOH (Out-Of-Home). He shares marketing strategies and how you can build your brand to reach more customers. 


Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

]]> Tue, 12 Apr 2022 10:00:00 +0000 TeamSnap TeamSnap 2147 At some point in our lives, we realize that the dream we once had is now overshadowed by what we enjoy doing. Brian Rappaport, Founder of Quan Media Group, shares the journey of how he ended up in the media industry. He originally wanted to work in pro-sports and it never crossed his mind that he would eventually be in the media industry, specifically advertising. Now, he enjoys and loves what he is doing utilizing OOH (Out-Of-Home). He shares marketing strategies and how you can build your brand to reach more customers. Love the show? Subscribe, rate, review &amp; share! https://leagueside.com/podcast At some point in our lives, we realize that the dream we once had is now overshadowed by what we enjoy doing. Brian Rappaport, Founder of Quan Media Group, shares the journey of how he ended up in the media industry. He originally wanted to work in pro-sp No Unlocking the Power of Outdoor Media For Brands with OneScreen.ai's Tim Rowe 16 16 Unlocking the Power of Outdoor Media For Brands with OneScreen.ai's Tim Rowe full N0JktmVSU4 https://share.transistor.fm/s/750eb24d Can billboards change someone’s life? Today Evan Brandoff sits down with Tim Rowe, the VP of RevOps at OneScreen.AI, a SaaS-enabled B2B marketplace provider for out-of-home (OOH) advertising. Tim was initially an avid online marketer and couldn’t really understand how OOH worked. However, as he worked with billboards for the first time, he soon discovered their appeal. For one, outdoor companies have contracts that aren't cancellable. Two, it’s effortless to sell targeted display ads to people who buy billboards. Three, if you use powerful images, you’ll hit huge conversions! Listen to this episode to learn more. 


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]]> Can billboards change someone’s life? Today Evan Brandoff sits down with Tim Rowe, the VP of RevOps at OneScreen.AI, a SaaS-enabled B2B marketplace provider for out-of-home (OOH) advertising. Tim was initially an avid online marketer and couldn’t really understand how OOH worked. However, as he worked with billboards for the first time, he soon discovered their appeal. For one, outdoor companies have contracts that aren't cancellable. Two, it’s effortless to sell targeted display ads to people who buy billboards. Three, if you use powerful images, you’ll hit huge conversions! Listen to this episode to learn more. 


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]]> Tue, 05 Apr 2022 10:00:00 +0000 TeamSnap TeamSnap 2197 Can billboards change someone’s life? Today Evan Brandoff sits down with Tim Rowe, the VP of RevOps at OneScreen.AI, a SaaS-enabled B2B marketplace provider for out-of-home (OOH) advertising. Tim was initially an avid online marketer and couldn’t really understand how OOH worked. However, as he worked with billboards for the first time, he soon discovered their appeal. For one, outdoor companies have contracts that aren't cancellable. Two, it’s effortless to sell targeted display ads to people who buy billboards. Three, if you use powerful images, you’ll hit huge conversions! Listen to this episode to learn more. Love the show? Subscribe, rate, review &amp; share! https://leagueside.com/podcast Can billboards change someone’s life? Today Evan Brandoff sits down with Tim Rowe, the VP of RevOps at OneScreen.AI, a SaaS-enabled B2B marketplace provider for out-of-home (OOH) advertising. Tim was initially an avid online marketer and couldn’t really u No Shifting To A Patient-First Mindset with Atlantic Health System's Mitch Shusteris 15 15 Shifting To A Patient-First Mindset with Atlantic Health System's Mitch Shusteris full ihCY-9Zz_e https://share.transistor.fm/s/beaff544 In marketing, especially in healthcare, always use the patient-first mindset. If COVID taught us anything, it's that people want easy access to healthcare. By going in with the patient-first mindset, you'll be able to attract everyone in your community. Join Evan Brandoff as he talks to Mitch Shusteris about building relationships with a patient-first mentality. Mitch is the Director of Physician Enterprise Marketing at Atlantic Health System. He believes that you need to know your community if you want to market to them. Learn about the rise of telehealth services and their effect on the industry. Discover why digital marketing is superior to the traditional ways of marketing. Have a patient-first mindset today!


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]]> In marketing, especially in healthcare, always use the patient-first mindset. If COVID taught us anything, it's that people want easy access to healthcare. By going in with the patient-first mindset, you'll be able to attract everyone in your community. Join Evan Brandoff as he talks to Mitch Shusteris about building relationships with a patient-first mentality. Mitch is the Director of Physician Enterprise Marketing at Atlantic Health System. He believes that you need to know your community if you want to market to them. Learn about the rise of telehealth services and their effect on the industry. Discover why digital marketing is superior to the traditional ways of marketing. Have a patient-first mindset today!


Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

]]> Tue, 29 Mar 2022 10:00:00 +0000 TeamSnap TeamSnap 1784 In marketing, especially in healthcare, always use the patient-first mindset. If COVID taught us anything, it's that people want easy access to healthcare. By going in with the patient-first mindset, you'll be able to attract everyone in your community. Join Evan Brandoff as he talks to Mitch Shusteris about building relationships with a patient-first mentality. Mitch is the Director of Physician Enterprise Marketing at Atlantic Health System. He believes that you need to know your community if you want to market to them. Learn about the rise of telehealth services and their effect on the industry. Discover why digital marketing is superior to the traditional ways of marketing. Have a patient-first mindset today!Love the show? Subscribe, rate, review &amp; share! https://leagueside.com/podcast In marketing, especially in healthcare, always use the patient-first mindset. If COVID taught us anything, it's that people want easy access to healthcare. By going in with the patient-first mindset, you'll be able to attract everyone in your community. J No The Role Of Community Engagement for Brands with Roper St. Francis Healthcare's Nichole Stevens 14 14 The Role Of Community Engagement for Brands with Roper St. Francis Healthcare's Nichole Stevens full I9954M-e7 https://share.transistor.fm/s/152c33a1 Healthcare marketing requires a different approach to marketing. A big part of that is community engagement. In this episode, Nichole Cassells Stevens chats with host Evan Brandoff to explain why. Nichole is the Director of Marketing & Business Development for Roper St. Francis Healthcare. Their brand is centered around being the necessary support for the community to help them stay healthy. It’s all about bringing people in to be taken care of before they even need it. The two also discuss the effectiveness of multichannel marketing and the values required of a good leader. Tune in to learn more!


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]]> Healthcare marketing requires a different approach to marketing. A big part of that is community engagement. In this episode, Nichole Cassells Stevens chats with host Evan Brandoff to explain why. Nichole is the Director of Marketing & Business Development for Roper St. Francis Healthcare. Their brand is centered around being the necessary support for the community to help them stay healthy. It’s all about bringing people in to be taken care of before they even need it. The two also discuss the effectiveness of multichannel marketing and the values required of a good leader. Tune in to learn more!


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]]> Tue, 22 Mar 2022 10:00:00 +0000 TeamSnap TeamSnap 2405 Healthcare marketing requires a different approach to marketing. A big part of that is community engagement. In this episode, Nichole Cassells Stevens chats with host Evan Brandoff to explain why. Nichole is the Director of Marketing &amp; Business Development for Roper St. Francis Healthcare. Their brand is centered around being the necessary support for the community to help them stay healthy. It’s all about bringing people in to be taken care of before they even need it. The two also discuss the effectiveness of multichannel marketing and the values required of a good leader. Tune in to learn more!Love the show? Subscribe, rate, review &amp; share! https://leagueside.com/podcast Healthcare marketing requires a different approach to marketing. A big part of that is community engagement. In this episode, Nichole Cassells Stevens chats with host Evan Brandoff to explain why. Nichole is the Director of Marketing &amp; Business Develo No How to Turn Your Passion Into a Career with Adam Pfau 13 13 How to Turn Your Passion Into a Career with Adam Pfau full FaXdlcbd7L https://share.transistor.fm/s/9d227299 How can you turn your passion into your career? Evan Brandoff introduces Adam Pfau, the CEO of Pfau Fitness. Adam shares how he has enjoyed making his body feel better since high school. He started posting his progress on Instagram and eventually he gained over a million followers. But it's not so much about the number of followers you have. What matters most is the relationship you have with them. If you want more tips on how to turn your passion into your career, don’t miss this episode. 


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]]> How can you turn your passion into your career? Evan Brandoff introduces Adam Pfau, the CEO of Pfau Fitness. Adam shares how he has enjoyed making his body feel better since high school. He started posting his progress on Instagram and eventually he gained over a million followers. But it's not so much about the number of followers you have. What matters most is the relationship you have with them. If you want more tips on how to turn your passion into your career, don’t miss this episode. 


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]]> Tue, 15 Mar 2022 10:00:00 +0000 TeamSnap TeamSnap 2456 How can you turn your passion into your career? Evan Brandoff introduces Adam Pfau, the CEO of Pfau Fitness. Adam shares how he has enjoyed making his body feel better since high school. He started posting his progress on Instagram and eventually he gained over a million followers. But it's not so much about the number of followers you have. What matters most is the relationship you have with them. If you want more tips on how to turn your passion into your career, don’t miss this episode. Love the show? Subscribe, rate, review &amp; share! https://leagueside.com/podcast How can you turn your passion into your career? Evan Brandoff introduces Adam Pfau, the CEO of Pfau Fitness. Adam shares how he has enjoyed making his body feel better since high school. He started posting his progress on Instagram and eventually he gaine No Why Perseverance Wins in an Uncertain World with Del Taco Restaurants' Erin Levzow 12 12 Why Perseverance Wins in an Uncertain World with Del Taco Restaurants' Erin Levzow full 3yFaeAG0M https://share.transistor.fm/s/5420331a When you’re struggling at the bottom of the pole, that’s when you need to continue persevering. Evan Brandoff sits with Erin Levzow, the Vice President of Marketing Technology for Del Taco Restaurants. She received the Top 25 Future is Female Award by Advertising Week New York. Erin shares her struggles of scraping by to get a job during the recession. It was a time when you were fighting to have a job. There was one available position, and ten people were applying for it. What can you do to stand out? Have the passion, eagerness, and energy to want to learn. Be in the room where high-level conversations take place. Do you want more practical tips on perseverance? Tune in!


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]]> When you’re struggling at the bottom of the pole, that’s when you need to continue persevering. Evan Brandoff sits with Erin Levzow, the Vice President of Marketing Technology for Del Taco Restaurants. She received the Top 25 Future is Female Award by Advertising Week New York. Erin shares her struggles of scraping by to get a job during the recession. It was a time when you were fighting to have a job. There was one available position, and ten people were applying for it. What can you do to stand out? Have the passion, eagerness, and energy to want to learn. Be in the room where high-level conversations take place. Do you want more practical tips on perseverance? Tune in!


Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

]]> Tue, 08 Mar 2022 11:00:00 +0000 TeamSnap TeamSnap 2237 When you’re struggling at the bottom of the pole, that’s when you need to continue persevering. Evan Brandoff sits with Erin Levzow, the Vice President of Marketing Technology for Del Taco Restaurants. She received the Top 25 Future is Female Award by Advertising Week New York. Erin shares her struggles of scraping by to get a job during the recession. It was a time when you were fighting to have a job. There was one available position, and ten people were applying for it. What can you do to stand out? Have the passion, eagerness, and energy to want to learn. Be in the room where high-level conversations take place. Do you want more practical tips on perseverance? Tune in!Love the show? Subscribe, rate, review &amp; share! https://leagueside.com/podcast When you’re struggling at the bottom of the pole, that’s when you need to continue persevering. Evan Brandoff sits with Erin Levzow, the Vice President of Marketing Technology for Del Taco Restaurants. She received the Top 25 Future is Female Award by Adv No It's Not Clickbait If It Delivers with FroKnowsPhoto's Jared Polin 11 11 It's Not Clickbait If It Delivers with FroKnowsPhoto's Jared Polin full JvRza8obGT https://share.transistor.fm/s/b129dcdc When it comes to creating online content to YouTube, no one really knows how the algorithm works. You just need to make your videos “clickbaity” without it actually being clickbait. You can have a good headline but you have to actually deliver some value with your content. Learn more about content creation with your host Evan Brandoff and his guest Jared Polin. Jared is a professional photographer and the owner of FroKnowsPhoto. He is also a YouTuber with over 1.36 million subscribers. Join in today's episode to understand how you can gain a following in YouTube. Learn how to track the right trends and keywords. Discover more about photography and content creation today!


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]]> When it comes to creating online content to YouTube, no one really knows how the algorithm works. You just need to make your videos “clickbaity” without it actually being clickbait. You can have a good headline but you have to actually deliver some value with your content. Learn more about content creation with your host Evan Brandoff and his guest Jared Polin. Jared is a professional photographer and the owner of FroKnowsPhoto. He is also a YouTuber with over 1.36 million subscribers. Join in today's episode to understand how you can gain a following in YouTube. Learn how to track the right trends and keywords. Discover more about photography and content creation today!


Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

]]> Tue, 01 Mar 2022 11:00:00 +0000 TeamSnap TeamSnap 2688 When it comes to creating online content to YouTube, no one really knows how the algorithm works. You just need to make your videos “clickbaity” without it actually being clickbait. You can have a good headline but you have to actually deliver some value with your content. Learn more about content creation with your host Evan Brandoff and his guest Jared Polin. Jared is a professional photographer and the owner of FroKnowsPhoto. He is also a YouTuber with over 1.36 million subscribers. Join in today's episode to understand how you can gain a following in YouTube. Learn how to track the right trends and keywords. Discover more about photography and content creation today!Love the show? Subscribe, rate, review &amp; share! https://leagueside.com/podcast When it comes to creating online content to YouTube, no one really knows how the algorithm works. You just need to make your videos “clickbaity” without it actually being clickbait. You can have a good headline but you have to actually deliver some value No How Curiosity Transforms Lives With Alberto Hernandez 10 10 How Curiosity Transforms Lives With Alberto Hernandez full _s0UYqDni https://share.transistor.fm/s/03845cab What’s the first step in learning something? You have to be interested, immersed, and curious about it. This is how Alberto Hernandez got to where he is today. Alberto is the Chief Growth Officer for Consumer Healthcare at Sanofi and boasts 18 years of marketing and general management experience in highly demanding positions. He has a proven track record of creating and implementing best-in-class marketing and business strategies. For Alberto, curiosity helps you analyze things outside of your field, which can help you discover new things and unlock new doors. He believes that you could fulfill your purpose and help more people by staying curious and opening up opportunities. Their willingness to help people and communities suffering from the pandemic led to a partnership with the Shaquille O’ Neal Foundation with a Get Game Ready program. Tune in to learn how to make an impact on your community and make things better. 


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]]> What’s the first step in learning something? You have to be interested, immersed, and curious about it. This is how Alberto Hernandez got to where he is today. Alberto is the Chief Growth Officer for Consumer Healthcare at Sanofi and boasts 18 years of marketing and general management experience in highly demanding positions. He has a proven track record of creating and implementing best-in-class marketing and business strategies. For Alberto, curiosity helps you analyze things outside of your field, which can help you discover new things and unlock new doors. He believes that you could fulfill your purpose and help more people by staying curious and opening up opportunities. Their willingness to help people and communities suffering from the pandemic led to a partnership with the Shaquille O’ Neal Foundation with a Get Game Ready program. Tune in to learn how to make an impact on your community and make things better. 


Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

]]> Tue, 22 Feb 2022 11:00:00 +0000 TeamSnap TeamSnap 1378 What’s the first step in learning something? You have to be interested, immersed, and curious about it. This is how Alberto Hernandez got to where he is today. Alberto is the Chief Growth Officer for Consumer Healthcare at Sanofi and boasts 18 years of marketing and general management experience in highly demanding positions. He has a proven track record of creating and implementing best-in-class marketing and business strategies. For Alberto, curiosity helps you analyze things outside of your field, which can help you discover new things and unlock new doors. He believes that you could fulfill your purpose and help more people by staying curious and opening up opportunities. Their willingness to help people and communities suffering from the pandemic led to a partnership with the Shaquille O’ Neal Foundation with a Get Game Ready program. Tune in to learn how to make an impact on your community and make things better. Love the show? Subscribe, rate, review &amp; share! https://leagueside.com/podcast What’s the first step in learning something? You have to be interested, immersed, and curious about it. This is how Alberto Hernandez got to where he is today. Alberto is the Chief Growth Officer for Consumer Healthcare at Sanofi and boasts 18 years of ma No Modernizing Your Marketing Strategy with El Pollo Loco's Andy Rebhun 9 9 Modernizing Your Marketing Strategy with El Pollo Loco's Andy Rebhun full nao8as7Py https://share.transistor.fm/s/c51e1617 A solid product can only get you so far when your marketing strategy is falling behind the times. In the digital age, understanding what your consumers need is vital. Andy Rebhun is the Senior Vice President Digital and Marketing Officer at El Pollo Loco. Before that, he played big roles with major companies such as Ford and McDonald’s. He even had a hand in the launch of McDelivery. In this episode, Andy chats with Evan Brandoff about where to focus when modernizing your marketing strategy. He gives valuable insight and practical tips on accelerating growth by valuing emotional connection. Plus, he shares tips for young professionals just getting into the industry. Stay tuned!


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]]> A solid product can only get you so far when your marketing strategy is falling behind the times. In the digital age, understanding what your consumers need is vital. Andy Rebhun is the Senior Vice President Digital and Marketing Officer at El Pollo Loco. Before that, he played big roles with major companies such as Ford and McDonald’s. He even had a hand in the launch of McDelivery. In this episode, Andy chats with Evan Brandoff about where to focus when modernizing your marketing strategy. He gives valuable insight and practical tips on accelerating growth by valuing emotional connection. Plus, he shares tips for young professionals just getting into the industry. Stay tuned!


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]]> Tue, 15 Feb 2022 11:00:00 +0000 TeamSnap TeamSnap 2147 A solid product can only get you so far when your marketing strategy is falling behind the times. In the digital age, understanding what your consumers need is vital. Andy Rebhun is the Senior Vice President Digital and Marketing Officer at El Pollo Loco. Before that, he played big roles with major companies such as Ford and McDonald’s. He even had a hand in the launch of McDelivery. In this episode, Andy chats with Evan Brandoff about where to focus when modernizing your marketing strategy. He gives valuable insight and practical tips on accelerating growth by valuing emotional connection. Plus, he shares tips for young professionals just getting into the industry. Stay tuned!Love the show? Subscribe, rate, review &amp; share! https://leagueside.com/podcast A solid product can only get you so far when your marketing strategy is falling behind the times. In the digital age, understanding what your consumers need is vital. Andy Rebhun is the Senior Vice President Digital and Marketing Officer at El Pollo Loco. No Building a Brand Around Community Involvement with Asian Box's Chuck Imerson 8 8 Building a Brand Around Community Involvement with Asian Box's Chuck Imerson full ZncfTiCJT3 https://share.transistor.fm/s/f26804ae Success is best shared. Every successful business owner knows this to be true, and Evan Brandoff has the guest to prove that in this episode. He interviews Chuck Imerson, the CEO of Asian Box, about the business processes in his fast-casual Vietnamese restaurant and, more importantly, about how the culture of giving back impacts the community around your business as well. Chuck has been guiding Asian Box as they navigate the difficulties of running the business during COVID while continuing to change their employees' lives and amplify their work with the community. With all the unique flavors, mix and match concepts, and everything in between, you'll surely gain a lot of tips and insights in this conversation! Tune in to help you grow your business too in the greatest way possible.


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]]> Success is best shared. Every successful business owner knows this to be true, and Evan Brandoff has the guest to prove that in this episode. He interviews Chuck Imerson, the CEO of Asian Box, about the business processes in his fast-casual Vietnamese restaurant and, more importantly, about how the culture of giving back impacts the community around your business as well. Chuck has been guiding Asian Box as they navigate the difficulties of running the business during COVID while continuing to change their employees' lives and amplify their work with the community. With all the unique flavors, mix and match concepts, and everything in between, you'll surely gain a lot of tips and insights in this conversation! Tune in to help you grow your business too in the greatest way possible.


Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

]]> Tue, 08 Feb 2022 11:00:00 +0000 TeamSnap TeamSnap 1556 Success is best shared. Every successful business owner knows this to be true, and Evan Brandoff has the guest to prove that in this episode. He interviews Chuck Imerson, the CEO of Asian Box, about the business processes in his fast-casual Vietnamese restaurant and, more importantly, about how the culture of giving back impacts the community around your business as well. Chuck has been guiding Asian Box as they navigate the difficulties of running the business during COVID while continuing to change their employees' lives and amplify their work with the community. With all the unique flavors, mix and match concepts, and everything in between, you'll surely gain a lot of tips and insights in this conversation! Tune in to help you grow your business too in the greatest way possible.Love the show? Subscribe, rate, review &amp; share! https://leagueside.com/podcast Success is best shared. Every successful business owner knows this to be true, and Evan Brandoff has the guest to prove that in this episode. He interviews Chuck Imerson, the CEO of Asian Box, about the business processes in his fast-casual Vietnamese res No The Power of Sports Marketing for Brands with Burns Entertainment's Josh Spiegelman 7 7 The Power of Sports Marketing for Brands with Burns Entertainment's Josh Spiegelman full Te4zZc2pt https://share.transistor.fm/s/1f5e614f Sports is a force so powerful it can transcend beyond just fans themselves. That's why tying marketing and sports together offers so much more than just sales and advertising. Evan Brandoff is joined by Josh Spiegelman, SVP of Entertainment and Sports partnerships at Burns Entertainment, to talk about the incredible impact of advertising through sports. He talks about advocating for gender equity and social justice, helping bridge various gaps in society one campaign at a time. Evan also shares his experiences working both at a large and small media agency, emphasizing the advantages of being part of the latter.


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]]> Sports is a force so powerful it can transcend beyond just fans themselves. That's why tying marketing and sports together offers so much more than just sales and advertising. Evan Brandoff is joined by Josh Spiegelman, SVP of Entertainment and Sports partnerships at Burns Entertainment, to talk about the incredible impact of advertising through sports. He talks about advocating for gender equity and social justice, helping bridge various gaps in society one campaign at a time. Evan also shares his experiences working both at a large and small media agency, emphasizing the advantages of being part of the latter.


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]]> Tue, 01 Feb 2022 11:00:00 +0000 TeamSnap TeamSnap 3187 Sports is a force so powerful it can transcend beyond just fans themselves. That's why tying marketing and sports together offers so much more than just sales and advertising. Evan Brandoff is joined by Josh Spiegelman, SVP of Entertainment and Sports partnerships at Burns Entertainment, to talk about the incredible impact of advertising through sports. He talks about advocating for gender equity and social justice, helping bridge various gaps in society one campaign at a time. Evan also shares his experiences working both at a large and small media agency, emphasizing the advantages of being part of the latter.Love the show? Subscribe, rate, review &amp; share! https://leagueside.com/podcast Sports is a force so powerful it can transcend beyond just fans themselves. That's why tying marketing and sports together offers so much more than just sales and advertising. Evan Brandoff is joined by Josh Spiegelman, SVP of Entertainment and Sports par No How JG Wentworth Got Us Singing "Call 877 Cash Now" with Chief Outsiders' Ken Murray 6 6 How JG Wentworth Got Us Singing "Call 877 Cash Now" with Chief Outsiders' Ken Murray full QvmMxNAsQ https://share.transistor.fm/s/7fcda224 Remember the catchy J.G. Wentworth jingle that got everyone singing in the shower? Well, today's guest is Ken Murray, the hands-on marketing and digital leader responsible for creating several ground-breaking and award-winning TV and digital spots when he was the CMO at J.G. Wentworth, including "Call 877 Cash Now". Now, Ken works as CMO at Chief Outsiders. In this episode, he joins Evan Brandoff to discuss the story of creating the catchy jingle and the strategy behind it. He emphasizes the importance of aligning values to create outcomes that serve your purpose. Tune in to learn more about the viral ad and the secret sauce to great marketing.


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]]> Remember the catchy J.G. Wentworth jingle that got everyone singing in the shower? Well, today's guest is Ken Murray, the hands-on marketing and digital leader responsible for creating several ground-breaking and award-winning TV and digital spots when he was the CMO at J.G. Wentworth, including "Call 877 Cash Now". Now, Ken works as CMO at Chief Outsiders. In this episode, he joins Evan Brandoff to discuss the story of creating the catchy jingle and the strategy behind it. He emphasizes the importance of aligning values to create outcomes that serve your purpose. Tune in to learn more about the viral ad and the secret sauce to great marketing.


Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

]]> Tue, 25 Jan 2022 11:00:00 +0000 TeamSnap TeamSnap 1965 Remember the catchy J.G. Wentworth jingle that got everyone singing in the shower? Well, today's guest is Ken Murray, the hands-on marketing and digital leader responsible for creating several ground-breaking and award-winning TV and digital spots when he was the CMO at J.G. Wentworth, including "Call 877 Cash Now". Now, Ken works as CMO at Chief Outsiders. In this episode, he joins Evan Brandoff to discuss the story of creating the catchy jingle and the strategy behind it. He emphasizes the importance of aligning values to create outcomes that serve your purpose. Tune in to learn more about the viral ad and the secret sauce to great marketing.Love the show? Subscribe, rate, review &amp; share! https://leagueside.com/podcast Remember the catchy J.G. Wentworth jingle that got everyone singing in the shower? Well, today's guest is Ken Murray, the hands-on marketing and digital leader responsible for creating several ground-breaking and award-winning TV and digital spots when he No Being Ahead Of The Curve In Local Marketing with JINYA's Justin Bartek 5 5 Being Ahead Of The Curve In Local Marketing with JINYA's Justin Bartek full ORfj7KD6N https://share.transistor.fm/s/2b603c70 Local marketing is one of the best ways to market to your audience. Creating that one-to-one relationship with your audience can really help bring up your brand. Evan Brandoff brings in Justin Bartek to share how he did local marketing before it was cool. Justin is the Marketing Director at JINYA. Find out what JINYA has in store for you in the future, now that foundational things are done with. Learn how the restaurant industry runs and why location is more important than food. Discover Hyperlocology and how their tools can help with local marketing. Make your brand speak locally today!


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]]> Local marketing is one of the best ways to market to your audience. Creating that one-to-one relationship with your audience can really help bring up your brand. Evan Brandoff brings in Justin Bartek to share how he did local marketing before it was cool. Justin is the Marketing Director at JINYA. Find out what JINYA has in store for you in the future, now that foundational things are done with. Learn how the restaurant industry runs and why location is more important than food. Discover Hyperlocology and how their tools can help with local marketing. Make your brand speak locally today!


Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

]]> Tue, 18 Jan 2022 11:00:00 +0000 TeamSnap TeamSnap 2349 Local marketing is one of the best ways to market to your audience. Creating that one-to-one relationship with your audience can really help bring up your brand. Evan Brandoff brings in Justin Bartek to share how he did local marketing before it was cool. Justin is the Marketing Director at JINYA. Find out what JINYA has in store for you in the future, now that foundational things are done with. Learn how the restaurant industry runs and why location is more important than food. Discover Hyperlocology and how their tools can help with local marketing. Make your brand speak locally today!Love the show? Subscribe, rate, review &amp; share! https://leagueside.com/podcast Local marketing is one of the best ways to market to your audience. Creating that one-to-one relationship with your audience can really help bring up your brand. Evan Brandoff brings in Justin Bartek to share how he did local marketing before it was cool. No Coaching from the Field to the Boardroom with International SOS's Mike Rideout 4 4 Coaching from the Field to the Boardroom with International SOS's Mike Rideout full lMwtWIcpI https://share.transistor.fm/s/e53e2fc7 Engaging in sports is a large part of most children’s formative years. How they are coached through that process also has a great impact on how they grow up. In today’s episode, Mike Rideout shares his perspective on youth sports and the importance of guiding kids instead of forcing them. Mike currently works in Business Development at International SOS. But more than that, he is also an incredible coach, mentor, and parent to his kids and their peers. Mike shares some of the projects he worked on in youth development and his passion for helping the youth find their calling. Join his chat with host Evan Brandoff to learn more about how his sales and business development work helped him become a better coach and parent.


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]]> Engaging in sports is a large part of most children’s formative years. How they are coached through that process also has a great impact on how they grow up. In today’s episode, Mike Rideout shares his perspective on youth sports and the importance of guiding kids instead of forcing them. Mike currently works in Business Development at International SOS. But more than that, he is also an incredible coach, mentor, and parent to his kids and their peers. Mike shares some of the projects he worked on in youth development and his passion for helping the youth find their calling. Join his chat with host Evan Brandoff to learn more about how his sales and business development work helped him become a better coach and parent.


Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

]]> Tue, 11 Jan 2022 11:00:00 +0000 TeamSnap TeamSnap 2137 Engaging in sports is a large part of most children’s formative years. How they are coached through that process also has a great impact on how they grow up. In today’s episode, Mike Rideout shares his perspective on youth sports and the importance of guiding kids instead of forcing them. Mike currently works in Business Development at International SOS. But more than that, he is also an incredible coach, mentor, and parent to his kids and their peers. Mike shares some of the projects he worked on in youth development and his passion for helping the youth find their calling. Join his chat with host Evan Brandoff to learn more about how his sales and business development work helped him become a better coach and parent.Love the show? Subscribe, rate, review &amp; share! https://leagueside.com/podcast Engaging in sports is a large part of most children’s formative years. How they are coached through that process also has a great impact on how they grow up. In today’s episode, Mike Rideout shares his perspective on youth sports and the importance of gui No Building an Employee-First Brand with Rise Southern Biscuits & Righteous Chicken's Tom Ferguson 3 3 Building an Employee-First Brand with Rise Southern Biscuits & Righteous Chicken's Tom Ferguson full oIZnV2658 https://share.transistor.fm/s/d5c2c092 Finding your balance in life is tougher than it seems. With many challenges today, what can you do to ensure your mental and physical health? In this episode, Evan Brandoff looks into this question as he talks to the Chief Executive Officer of Rise Southern Biscuits & Righteous Chicken, Tom Ferguson. Tom fearlessly discusses mental health and how to achieve balance, sharing his struggles with mental health, how starting a hobby helped on his path, and how his company is making sure their employees are providing great service by taking care of them. Tune in and be inspired by Tom’s story.


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]]> Finding your balance in life is tougher than it seems. With many challenges today, what can you do to ensure your mental and physical health? In this episode, Evan Brandoff looks into this question as he talks to the Chief Executive Officer of Rise Southern Biscuits & Righteous Chicken, Tom Ferguson. Tom fearlessly discusses mental health and how to achieve balance, sharing his struggles with mental health, how starting a hobby helped on his path, and how his company is making sure their employees are providing great service by taking care of them. Tune in and be inspired by Tom’s story.


Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

]]> Tue, 04 Jan 2022 11:00:00 +0000 TeamSnap TeamSnap 2002 Finding your balance in life is tougher than it seems. With many challenges today, what can you do to ensure your mental and physical health? In this episode, Evan Brandoff looks into this question as he talks to the Chief Executive Officer of Rise Southern Biscuits &amp; Righteous Chicken, Tom Ferguson. Tom fearlessly discusses mental health and how to achieve balance, sharing his struggles with mental health, how starting a hobby helped on his path, and how his company is making sure their employees are providing great service by taking care of them. Tune in and be inspired by Tom’s story.Love the show? Subscribe, rate, review &amp; share! https://leagueside.com/podcast Finding your balance in life is tougher than it seems. With many challenges today, what can you do to ensure your mental and physical health? In this episode, Evan Brandoff looks into this question as he talks to the Chief Executive Officer of Rise Southe Yes Starting With the Who, Not the Why with WOWorks & L.E.A.F. Growth Ventures's Mark Mears 2 2 Starting With the Who, Not the Why with WOWorks & L.E.A.F. Growth Ventures's Mark Mears full iboXkl6lA https://share.transistor.fm/s/4adde3c9 Marketing and ad campaigns rely heavily on your target audience and brand architecture. You have to make your customers feel like guests and build on that relationship. Everything else comes second because it all starts with your brand and guests. Join Evan Brandoff and his guest, Mark Mears, as they get into all things brand marketing. Mark is the Chief Marketing Officer of WOWorks and is the Chief Growth Officer of L.E.A.F. Growth Ventures. Discover Mark's incredible career from working with Pizza Hut to working with superstar athletes. Learn the importance of customer relations and how they can help grow your brand. Plus, learn more about his newest venture, L.E.A.F. Growth Ventures. 


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]]> Marketing and ad campaigns rely heavily on your target audience and brand architecture. You have to make your customers feel like guests and build on that relationship. Everything else comes second because it all starts with your brand and guests. Join Evan Brandoff and his guest, Mark Mears, as they get into all things brand marketing. Mark is the Chief Marketing Officer of WOWorks and is the Chief Growth Officer of L.E.A.F. Growth Ventures. Discover Mark's incredible career from working with Pizza Hut to working with superstar athletes. Learn the importance of customer relations and how they can help grow your brand. Plus, learn more about his newest venture, L.E.A.F. Growth Ventures. 


Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

]]> Tue, 14 Dec 2021 11:00:00 +0000 TeamSnap TeamSnap 3172 Marketing and ad campaigns rely heavily on your target audience and brand architecture. You have to make your customers feel like guests and build on that relationship. Everything else comes second because it all starts with your brand and guests. Join Evan Brandoff and his guest, Mark Mears, as they get into all things brand marketing. Mark is the Chief Marketing Officer of WOWorks and is the Chief Growth Officer of L.E.A.F. Growth Ventures. Discover Mark's incredible career from working with Pizza Hut to working with superstar athletes. Learn the importance of customer relations and how they can help grow your brand. Plus, learn more about his newest venture, L.E.A.F. Growth Ventures. Love the show? Subscribe, rate, review &amp; share! https://leagueside.com/podcast Marketing and ad campaigns rely heavily on your target audience and brand architecture. You have to make your customers feel like guests and build on that relationship. Everything else comes second because it all starts with your brand and guests. Join Ev No Growing Your Brand with The Right Franchise Partners with Wing Zone and Capriotti's David Bloom 1 1 Growing Your Brand with The Right Franchise Partners with Wing Zone and Capriotti's David Bloom full 7OwLjqzOi https://share.transistor.fm/s/865838f0 Franchising is all about finding the right people to partner with. You will be giving up a certain amount of control when you franchise, so finding the right partner is a must. Learn how to franchise so that you can align your values with your employees and customers. Learn all that and more with your host Evan Brandoff and his guest, David Bloom. David is the Chief Development and Operating Officer of Wing Zone and Capriotti's Sandwich Shop. Listen in on how you can improve brand loyalty by not being a transactional-only business. 


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]]> Franchising is all about finding the right people to partner with. You will be giving up a certain amount of control when you franchise, so finding the right partner is a must. Learn how to franchise so that you can align your values with your employees and customers. Learn all that and more with your host Evan Brandoff and his guest, David Bloom. David is the Chief Development and Operating Officer of Wing Zone and Capriotti's Sandwich Shop. Listen in on how you can improve brand loyalty by not being a transactional-only business. 


Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

]]> Tue, 30 Nov 2021 21:43:00 +0000 TeamSnap TeamSnap 1773 Franchising is all about finding the right people to partner with. You will be giving up a certain amount of control when you franchise, so finding the right partner is a must. Learn how to franchise so that you can align your values with your employees and customers. Learn all that and more with your host Evan Brandoff and his guest, David Bloom. David is the Chief Development and Operating Officer of Wing Zone and Capriotti's Sandwich Shop. Listen in on how you can improve brand loyalty by not being a transactional-only business. Love the show? Subscribe, rate, review &amp; share! https://leagueside.com/podcast Franchising is all about finding the right people to partner with. You will be giving up a certain amount of control when you franchise, so finding the right partner is a must. Learn how to franchise so that you can align your values with your employees a No