Two Uteruses Walk Into a Bar Transistor (https://transistor.fm) https://feeds.transistor.fm/two-uteruses-walk-into-a-bar Real talk. Smart strategy. Women’s health marketing, served straight up. If you're a brand leader, marketer, founder, or investor in women’s health or FemTech, pull up a stool — this is your podcast. Hosted by Gabrielle Svenning and Karen Flynn of GrayMatter Agency, this Perimenopositive™ podcast explores the brand strategies driving success, featuring candid conversations with founders, brand strategists, healthcare professionals, and industry disruptors about what it really takes to market products and experiences built for women today. Gain insight in how to:
 • Position your health brand with authenticity and impact
 • Build trust in the age of influencers and misinformation
 • Design marketing that resonates with the women driving care decisions
 • Elevate your voice while staying regulatory-smart
 • Future-proof your brand for what’s next in women’s health 9 episodes. Zero fluff.
Mocktails included. Follow & be notified when episodes drop! ©2025 GrayMatter Agency, Inc. 3eb88b4a-fe6a-551a-9832-7251a72087ef yes Gabrielle Svenning Karen Flynn en Wed, 29 Apr 2026 12:00:09 -0400 Wed, 29 Apr 2026 12:03:22 -0400 https://img.transistorcdn.com/Z8Hq0-Fg96FsGyQvuypEa1OiS42YISaLIWb7cqSCLeY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NWU2/Y2Y1MTY3ZmY5MDcw/ZmYxNWU5MzY5NDVj/ZjM0NC5wbmc.jpg Two Uteruses Walk Into a Bar episodic A Perimenopositive™ Podcast by GrayMatter Agency Real talk. Smart strategy. Women’s health marketing, served straight up. If you're a brand leader, marketer, founder, or investor in women’s health or FemTech, pull up a stool — this is your podcast. Hosted by Gabrielle Svenning and Karen Flynn of GrayMatter Agency, this Perimenopositive™ podcast explores the brand strategies driving success, featuring candid conversations with founders, brand strategists, healthcare professionals, and industry disruptors about what it really takes to market products and experiences built for women today. Gain insight in how to:
 • Position your health brand with authenticity and impact
 • Build trust in the age of influencers and misinformation
 • Design marketing that resonates with the women driving care decisions
 • Elevate your voice while staying regulatory-smart
 • Future-proof your brand for what’s next in women’s health 9 episodes. Zero fluff.
Mocktails included. Follow & be notified when episodes drop! Real talk. FemTech podcast, women’s health, women’s health marketing, healthcare marketing, medical device marketing, brand strategy, health startups, female founders, women entrepreneurs, digital health, health innovation, commercialization, health equity, patient-centered marketing, women-led healthcare companies GrayMatter Agency, Inc. No No Empowering a FemTech Sales Force 8 8 Empowering a FemTech Sales Force full c1a92ab3-888a-410e-a755-526359d90631 https://share.transistor.fm/s/4764d525 When your product disrupts a conservative category to fix what the standard of care has failed to solve, how do you approach commercialization — and equip reps to connect?

We talk with Debbie Garner, President of FEMSelect, Ltd., and explore what it takes to enable sales teams, challenge the status quo, and lead customer journeys to fruition. We also touch on some of the obstacles faced by FemTech companies, the need for collaboration within the industry, and the importance of persistence and learning from failures in the pursuit of healthcare innovation.

Product Context: FEMSelect's minimally invasive EnPlace® Technology for pelvic organ prolapse.
This discussion is for informational purposes only and does not constitute medical or investment advice.

A Perimenopositive™ podcast, powered by GrayMatter Agency, Inc.
©2025 GrayMatter Agency, Inc. (www.graymatter.agency)

See below for full list of series episodes.

Guest:
Deborah Garner, President, FEMSelect, Ltd.

Company & Product Links:
• FEMSelect
• En-Place®

Creator Link:
• GrayMatter Agency: https://graymatter.agency/

Show Resources:
• It's Time for FemTech to Step Up — marketing insights, strategies, and tactics for women's health brands
• Episode Webpage: link t/k

Extras:
• Episode Mocktail Poster! Blushing Arnold Palmer: link t/k

Chapters:
00:00 Cold Open and Intro
01:49 Introducing Debbie Garner
02:37 The Patient and the Problem
04:42 Shortcomings of the Status Quo
07:04 Commercializing Change in a Conservative Category
09:40 Challenging the Standard of Care
12:47 Equipping Reps Beyond Product Talk
15:31 Stewarding Adoption
18:13 Selling in the Shadow of Risk
22:54 Reimbursement, Resistance, and Early Momentum
25:22 Scaling Through Collaboration
29:06 Playing the Long Game
31:03 Thank You and Outro

Series Episodes:
• Ep.1 Let’s Set the Record Straight
TOPIC: Unlocking opportunities in a world of misinformation for credible, emotionally intelligent marketing.
GUEST: DR. C (THE VAG DOC) https://www.tiktok.com/@thevagdoc

• Ep.2 Feminine by Design
TOPIC: Harnessing the powers of empathy, listening, and community to shape brand relevance.
GUEST: IKRAM GUERD, Aspivix

• Ep.3 Leading the Shift
TOPIC: Changing the conversation to open minds, spark dialogue, and move markets.
GUEST: TRACY MACNEAL, Materna Medical

• Ep.4 The Art of Being Human
TOPIC: Transitioning your voice from clinical to conversational for authentic, relatable connection.
GUESTS: DR. MANDY PULLIAM and CHRISTINA REITA, Axena Health

• Ep.5 The Power (and Pitfalls) of Influence
TOPIC: Working with creators, ambassadors, and UGC to build trust and amplify impact.
GUEST: ERICA GATLIN, CEG Agency

• Ep.6 The FemTech Social Media Playbook
TOPIC: Platform strategies to make your message stick and spread.
GUEST: DR. ANJALI MALIK, BRCA Strong  https://www.tiktok.com/@anjalimalikmd

• Ep.7 What Investors Really Want
TOPIC: Insider perspectives on winning attention and securing funding in women’s health.
GUEST: AMY MILLMAN, StageNext LLC

• Ep.8 Empowering a FemTech Sales Force
TOPIC: Modern sales enablement strategies that drive connection, confidence, and results.
GUEST: DEBBIE GARNER, FemSelect Ltd.

• Ep.9 Trends That Could Change Everything
TOPIC: Innovations and ideas shaping the next era of FemTech marketing.
GUESTS: CAROLYN RUSH, Koto and DR. JENNY YU

Click here to view the episode transcript.

]]> When your product disrupts a conservative category to fix what the standard of care has failed to solve, how do you approach commercialization — and equip reps to connect?

We talk with Debbie Garner, President of FEMSelect, Ltd., and explore what it takes to enable sales teams, challenge the status quo, and lead customer journeys to fruition. We also touch on some of the obstacles faced by FemTech companies, the need for collaboration within the industry, and the importance of persistence and learning from failures in the pursuit of healthcare innovation.

Product Context: FEMSelect's minimally invasive EnPlace® Technology for pelvic organ prolapse.
This discussion is for informational purposes only and does not constitute medical or investment advice.

A Perimenopositive™ podcast, powered by GrayMatter Agency, Inc.
©2025 GrayMatter Agency, Inc. (www.graymatter.agency)

See below for full list of series episodes.

Guest:
Deborah Garner, President, FEMSelect, Ltd.

Company & Product Links:
• FEMSelect
• En-Place®

Creator Link:
• GrayMatter Agency: https://graymatter.agency/

Show Resources:
• It's Time for FemTech to Step Up — marketing insights, strategies, and tactics for women's health brands
• Episode Webpage: link t/k

Extras:
• Episode Mocktail Poster! Blushing Arnold Palmer: link t/k

Chapters:
00:00 Cold Open and Intro
01:49 Introducing Debbie Garner
02:37 The Patient and the Problem
04:42 Shortcomings of the Status Quo
07:04 Commercializing Change in a Conservative Category
09:40 Challenging the Standard of Care
12:47 Equipping Reps Beyond Product Talk
15:31 Stewarding Adoption
18:13 Selling in the Shadow of Risk
22:54 Reimbursement, Resistance, and Early Momentum
25:22 Scaling Through Collaboration
29:06 Playing the Long Game
31:03 Thank You and Outro

Series Episodes:
• Ep.1 Let’s Set the Record Straight
TOPIC: Unlocking opportunities in a world of misinformation for credible, emotionally intelligent marketing.
GUEST: DR. C (THE VAG DOC) https://www.tiktok.com/@thevagdoc

• Ep.2 Feminine by Design
TOPIC: Harnessing the powers of empathy, listening, and community to shape brand relevance.
GUEST: IKRAM GUERD, Aspivix

• Ep.3 Leading the Shift
TOPIC: Changing the conversation to open minds, spark dialogue, and move markets.
GUEST: TRACY MACNEAL, Materna Medical

• Ep.4 The Art of Being Human
TOPIC: Transitioning your voice from clinical to conversational for authentic, relatable connection.
GUESTS: DR. MANDY PULLIAM and CHRISTINA REITA, Axena Health

• Ep.5 The Power (and Pitfalls) of Influence
TOPIC: Working with creators, ambassadors, and UGC to build trust and amplify impact.
GUEST: ERICA GATLIN, CEG Agency

• Ep.6 The FemTech Social Media Playbook
TOPIC: Platform strategies to make your message stick and spread.
GUEST: DR. ANJALI MALIK, BRCA Strong  https://www.tiktok.com/@anjalimalikmd

• Ep.7 What Investors Really Want
TOPIC: Insider perspectives on winning attention and securing funding in women’s health.
GUEST: AMY MILLMAN, StageNext LLC

• Ep.8 Empowering a FemTech Sales Force
TOPIC: Modern sales enablement strategies that drive connection, confidence, and results.
GUEST: DEBBIE GARNER, FemSelect Ltd.

• Ep.9 Trends That Could Change Everything
TOPIC: Innovations and ideas shaping the next era of FemTech marketing.
GUESTS: CAROLYN RUSH, Koto and DR. JENNY YU

Click here to view the episode transcript.

]]> Wed, 29 Apr 2026 12:00:00 -0400 A Perimenopositive™ Podcast by GrayMatter Agency A Perimenopositive™ Podcast by GrayMatter Agency 1900 When your product disrupts a conservative category to fix what the standard of care has failed to solve, how do you approach commercialization — and equip reps to connect?

We talk with Debbie Garner, President of FEMSelect, Ltd., and explore what it takes to enable sales teams, challenge the status quo, and lead customer journeys to fruition. We also touch on some of the obstacles faced by FemTech companies, the need for collaboration within the industry, and the importance of persistence and learning from failures in the pursuit of healthcare innovation.

Product Context: FEMSelect's minimally invasive EnPlace® Technology for pelvic organ prolapse.
This discussion is for informational purposes only and does not constitute medical or investment advice.

A Perimenopositive™ podcast, powered by GrayMatter Agency, Inc.
©2025 GrayMatter Agency, Inc. (www.graymatter.agency)

See below for full list of series episodes.

Guest:
Deborah Garner, President, FEMSelect, Ltd.

Company & Product Links:
• FEMSelect
• En-Place®

Creator Link:
• GrayMatter Agency: https://graymatter.agency/

Show Resources:
• It's Time for FemTech to Step Up — marketing insights, strategies, and tactics for women's health brands
• Episode Webpage: link t/k

Extras:
• Episode Mocktail Poster! Blushing Arnold Palmer: link t/k

Chapters:
00:00 Cold Open and Intro
01:49 Introducing Debbie Garner
02:37 The Patient and the Problem
04:42 Shortcomings of the Status Quo
07:04 Commercializing Change in a Conservative Category
09:40 Challenging the Standard of Care
12:47 Equipping Reps Beyond Product Talk
15:31 Stewarding Adoption
18:13 Selling in the Shadow of Risk
22:54 Reimbursement, Resistance, and Early Momentum
25:22 Scaling Through Collaboration
29:06 Playing the Long Game
31:03 Thank You and Outro

Series Episodes:
• Ep.1 Let’s Set the Record Straight
TOPIC: Unlocking opportunities in a world of misinformation for credible, emotionally intelligent marketing.
GUEST: DR. C (THE VAG DOC) https://www.tiktok.com/@thevagdoc

• Ep.2 Feminine by Design
TOPIC: Harnessing the powers of empathy, listening, and community to shape brand relevance.
GUEST: IKRAM GUERD, Aspivix

• Ep.3 Leading the Shift
TOPIC: Changing the conversation to open minds, spark dialogue, and move markets.
GUEST: TRACY MACNEAL, Materna Medical

• Ep.4 The Art of Being Human
TOPIC: Transitioning your voice from clinical to conversational for authentic, relatable connection.
GUESTS: DR. MANDY PULLIAM and CHRISTINA REITA, Axena Health

• Ep.5 The Power (and Pitfalls) of Influence
TOPIC: Working with creators, ambassadors, and UGC to build trust and amplify impact.
GUEST: ERICA GATLIN, CEG Agency

• Ep.6 The FemTech Social Media Playbook
TOPIC: Platform strategies to make your message stick and spread.
GUEST: DR. ANJALI MALIK, BRCA Strong  https://www.tiktok.com/@anjalimalikmd

• Ep.7 What Investors Really Want
TOPIC: Insider perspectives on winning attention and securing funding in women’s health.
GUEST: AMY MILLMAN, StageNext LLC

• Ep.8 Empowering a FemTech Sales Force
TOPIC: Modern sales enablement strategies that drive connection, confidence, and results.
GUEST: DEBBIE GARNER, FemSelect Ltd.

• Ep.9 Trends That Could Change Everything
TOPIC: Innovations and ideas shaping the next era of FemTech marketing.
GUESTS: CAROLYN RUSH, Koto and DR. JENNY YU

Click here to view the episode transcript.

]]> FemTech podcast, women’s health, women’s health marketing, healthcare marketing, medical device marketing, brand strategy, health startups, female founders, women entrepreneurs, digital health, health innovation, commercialization, health equity, patient-centered marketing, women-led healthcare companies No Gabrielle Svenning Karen Flynn Deborah Garner What Investors Really Want 7 7 What Investors Really Want full e3143e18-5eb0-4266-943d-bf659479858a https://share.transistor.fm/s/af4ad942 Despite explosive growth projections, why does FemTech funding still lag? And how can embracing a marketing mindset help you give investors reason to lean in?

We have a very engaging conversation with Amy Millman, Managing Partner of the StageNext Fund, and get her insights on the challenges and opportunities facing women entrepreneurs and women's health innovators in the investment landscape. We discuss the importance of understanding the investor's perspective, crafting compelling pitches, establishing credibility and trust, being clear about your goals — and the significance of leveraging your networks and your own credentials. We also strip down the elusive "aha moment" you hear so much about.

A Perimenopositive™ podcast, powered by GrayMatter Agency, Inc.
©2025 GrayMatter Agency, Inc. (www.graymatter.agency)

See below for full list of series episodes.

Guest:
Amy Millman, Managing Partner, StageNext LLC

Company Link:
StageNext LLC

Creator Link:
• GrayMatter Agency: https://graymatter.agency/

Show Resources:
• It's Time for FemTech to Step Up — marketing insights, strategies, and tactics for women's health brands
• Episode Webpage: link t/k

Extras:
• Episode Mocktail Poster! Mimosa Mocktail: link t/k

Chapters:
00:00 Cold Open and Intro
01:55 Introducing Amy Millman
03:06 What Investors Notice First
04:35 Creating the Aha Moment
08:43 Knowing Your Audience
11:31 Leading With the Business Case
19:46 Owning Your Plan
24:25 Building and Rebuilding Your Deck for Success
31:55 The Reality of Gender Bias in the Room
38:54 Building Networks That Open Doors
41:06 The Power of the Team
43:10 Getting Very Good at Presenting Yourself
52:27 Final Thoughts
54:42 Thank You and Outro

Series Episodes:
• Ep.1 Let’s Set the Record Straight
TOPIC: Unlocking opportunities in a world of misinformation for credible, emotionally intelligent marketing.
GUEST: DR. C (THE VAG DOC) https://www.tiktok.com/@thevagdoc

• Ep.2 Feminine by Design
TOPIC: Harnessing the powers of empathy, listening, and community to shape brand relevance.
GUEST: IKRAM GUERD, Aspivix

• Ep.3 Leading the Shift
TOPIC: Changing the conversation to open minds, spark dialogue, and move markets.
GUEST: TRACY MACNEAL, Materna Medical

• Ep.4 The Art of Being Human
TOPIC: Transitioning your voice from clinical to conversational for authentic, relatable connection.
GUESTS: DR. MANDY PULLIAM and CHRISTINA REITA, Axena Health

• Ep.5 The Power (and Pitfalls) of Influence
TOPIC: Working with creators, ambassadors, and UGC to build trust and amplify impact.
GUEST: ERICA GATLIN, CEG Agency

• Ep.6 The FemTech Social Media Playbook
TOPIC: Platform strategies to make your message stick and spread.
GUEST: DR. ANJALI MALIK, BRCA Strong  https://www.tiktok.com/@anjalimalikmd

• Ep.7 What Investors Really Want
TOPIC: Insider perspectives on winning attention and securing funding in women’s health.
GUEST: AMY MILLMAN, StageNext LLC

• Ep.8 Empowering a FemTech Sales Force
TOPIC: Modern sales enablement strategies that drive connection, confidence, and results.
GUEST: DEBBIE GARNER, FemSelect Ltd.

• Ep.9 Trends That Could Change Everything
TOPIC: Innovations and ideas shaping the next era of FemTech marketing.
GUESTS: CAROLYN RUSH, Koto and DR. JENNY YU

Click here to view the episode transcript.

]]> Despite explosive growth projections, why does FemTech funding still lag? And how can embracing a marketing mindset help you give investors reason to lean in?

We have a very engaging conversation with Amy Millman, Managing Partner of the StageNext Fund, and get her insights on the challenges and opportunities facing women entrepreneurs and women's health innovators in the investment landscape. We discuss the importance of understanding the investor's perspective, crafting compelling pitches, establishing credibility and trust, being clear about your goals — and the significance of leveraging your networks and your own credentials. We also strip down the elusive "aha moment" you hear so much about.

A Perimenopositive™ podcast, powered by GrayMatter Agency, Inc.
©2025 GrayMatter Agency, Inc. (www.graymatter.agency)

See below for full list of series episodes.

Guest:
Amy Millman, Managing Partner, StageNext LLC

Company Link:
StageNext LLC

Creator Link:
• GrayMatter Agency: https://graymatter.agency/

Show Resources:
• It's Time for FemTech to Step Up — marketing insights, strategies, and tactics for women's health brands
• Episode Webpage: link t/k

Extras:
• Episode Mocktail Poster! Mimosa Mocktail: link t/k

Chapters:
00:00 Cold Open and Intro
01:55 Introducing Amy Millman
03:06 What Investors Notice First
04:35 Creating the Aha Moment
08:43 Knowing Your Audience
11:31 Leading With the Business Case
19:46 Owning Your Plan
24:25 Building and Rebuilding Your Deck for Success
31:55 The Reality of Gender Bias in the Room
38:54 Building Networks That Open Doors
41:06 The Power of the Team
43:10 Getting Very Good at Presenting Yourself
52:27 Final Thoughts
54:42 Thank You and Outro

Series Episodes:
• Ep.1 Let’s Set the Record Straight
TOPIC: Unlocking opportunities in a world of misinformation for credible, emotionally intelligent marketing.
GUEST: DR. C (THE VAG DOC) https://www.tiktok.com/@thevagdoc

• Ep.2 Feminine by Design
TOPIC: Harnessing the powers of empathy, listening, and community to shape brand relevance.
GUEST: IKRAM GUERD, Aspivix

• Ep.3 Leading the Shift
TOPIC: Changing the conversation to open minds, spark dialogue, and move markets.
GUEST: TRACY MACNEAL, Materna Medical

• Ep.4 The Art of Being Human
TOPIC: Transitioning your voice from clinical to conversational for authentic, relatable connection.
GUESTS: DR. MANDY PULLIAM and CHRISTINA REITA, Axena Health

• Ep.5 The Power (and Pitfalls) of Influence
TOPIC: Working with creators, ambassadors, and UGC to build trust and amplify impact.
GUEST: ERICA GATLIN, CEG Agency

• Ep.6 The FemTech Social Media Playbook
TOPIC: Platform strategies to make your message stick and spread.
GUEST: DR. ANJALI MALIK, BRCA Strong  https://www.tiktok.com/@anjalimalikmd

• Ep.7 What Investors Really Want
TOPIC: Insider perspectives on winning attention and securing funding in women’s health.
GUEST: AMY MILLMAN, StageNext LLC

• Ep.8 Empowering a FemTech Sales Force
TOPIC: Modern sales enablement strategies that drive connection, confidence, and results.
GUEST: DEBBIE GARNER, FemSelect Ltd.

• Ep.9 Trends That Could Change Everything
TOPIC: Innovations and ideas shaping the next era of FemTech marketing.
GUESTS: CAROLYN RUSH, Koto and DR. JENNY YU

Click here to view the episode transcript.

]]> Wed, 15 Apr 2026 12:00:00 -0400 A Perimenopositive™ Podcast by GrayMatter Agency A Perimenopositive™ Podcast by GrayMatter Agency 3311 Despite explosive growth projections, why does FemTech funding still lag? And how can embracing a marketing mindset help you give investors reason to lean in?

We have a very engaging conversation with Amy Millman, Managing Partner of the StageNext Fund, and get her insights on the challenges and opportunities facing women entrepreneurs and women's health innovators in the investment landscape. We discuss the importance of understanding the investor's perspective, crafting compelling pitches, establishing credibility and trust, being clear about your goals — and the significance of leveraging your networks and your own credentials. We also strip down the elusive "aha moment" you hear so much about.

A Perimenopositive™ podcast, powered by GrayMatter Agency, Inc.
©2025 GrayMatter Agency, Inc. (www.graymatter.agency)

See below for full list of series episodes.

Guest:
Amy Millman, Managing Partner, StageNext LLC

Company Link:
StageNext LLC

Creator Link:
• GrayMatter Agency: https://graymatter.agency/

Show Resources:
• It's Time for FemTech to Step Up — marketing insights, strategies, and tactics for women's health brands
• Episode Webpage: link t/k

Extras:
• Episode Mocktail Poster! Mimosa Mocktail: link t/k

Chapters:
00:00 Cold Open and Intro
01:55 Introducing Amy Millman
03:06 What Investors Notice First
04:35 Creating the Aha Moment
08:43 Knowing Your Audience
11:31 Leading With the Business Case
19:46 Owning Your Plan
24:25 Building and Rebuilding Your Deck for Success
31:55 The Reality of Gender Bias in the Room
38:54 Building Networks That Open Doors
41:06 The Power of the Team
43:10 Getting Very Good at Presenting Yourself
52:27 Final Thoughts
54:42 Thank You and Outro

Series Episodes:
• Ep.1 Let’s Set the Record Straight
TOPIC: Unlocking opportunities in a world of misinformation for credible, emotionally intelligent marketing.
GUEST: DR. C (THE VAG DOC) https://www.tiktok.com/@thevagdoc

• Ep.2 Feminine by Design
TOPIC: Harnessing the powers of empathy, listening, and community to shape brand relevance.
GUEST: IKRAM GUERD, Aspivix

• Ep.3 Leading the Shift
TOPIC: Changing the conversation to open minds, spark dialogue, and move markets.
GUEST: TRACY MACNEAL, Materna Medical

• Ep.4 The Art of Being Human
TOPIC: Transitioning your voice from clinical to conversational for authentic, relatable connection.
GUESTS: DR. MANDY PULLIAM and CHRISTINA REITA, Axena Health

• Ep.5 The Power (and Pitfalls) of Influence
TOPIC: Working with creators, ambassadors, and UGC to build trust and amplify impact.
GUEST: ERICA GATLIN, CEG Agency

• Ep.6 The FemTech Social Media Playbook
TOPIC: Platform strategies to make your message stick and spread.
GUEST: DR. ANJALI MALIK, BRCA Strong  https://www.tiktok.com/@anjalimalikmd

• Ep.7 What Investors Really Want
TOPIC: Insider perspectives on winning attention and securing funding in women’s health.
GUEST: AMY MILLMAN, StageNext LLC

• Ep.8 Empowering a FemTech Sales Force
TOPIC: Modern sales enablement strategies that drive connection, confidence, and results.
GUEST: DEBBIE GARNER, FemSelect Ltd.

• Ep.9 Trends That Could Change Everything
TOPIC: Innovations and ideas shaping the next era of FemTech marketing.
GUESTS: CAROLYN RUSH, Koto and DR. JENNY YU

Click here to view the episode transcript.

]]> FemTech podcast, women’s health, women’s health marketing, healthcare marketing, medical device marketing, brand strategy, health startups, female founders, women entrepreneurs, digital health, health innovation, commercialization, health equity, patient-centered marketing, women-led healthcare companies No Gabrielle Svenning Karen Flynn Amy Millman The FemTech Social Media Playbook 6 6 The FemTech Social Media Playbook full d0377e20-0377-4dc9-b887-165977bad4e3 https://share.transistor.fm/s/be14fbb7 Social media is where women’s health conversations are happening — and it offers a real opportunity to build credibility, trust, and connection when approached with intention. How can FemTech marketers participate meaningfully without compromising that credibility?

In this episode, we talk with Dr. Anjali Malik, a board-certified breast imaging radiologist and trusted clinician voice online, about what thoughtful social media participation looks like. From choosing the right platforms to understanding the hidden labor behind credible content, this conversation helps FemTech founders and marketers think more clearly about where to invest, how to show up responsibly, and why restraint can be just as powerful as reach.

A Perimenopositive™ podcast, powered by GrayMatter Agency, Inc.
©2025 GrayMatter Agency, Inc. (www.graymatter.agency)

See below for full list of series episodes.

Guest:
Dr. Anjali Malik, BRCA Strong

Guest Links:
Instagram/anjalimalikmd
TikTok/@anjalimalikmd

Creator Link:
• GrayMatter Agency: https://graymatter.agency/

Show Resources:
• It's Time for FemTech to Step Up — marketing insights, strategies, and tactics for women's health brands
• Episode Webpage: link t/k

Extras:
• Episode Mocktail Poster! Dirty Coconut Coke: link t/k

Chapters:
00:00 Cold Open and Intro
02:02 Introducing Dr. Anjali Malik
05:38 Why Clinician Voices Matter Online
07:37 Information vs. Influence
12:15 Showing Up With Intention
16:03 The Hidden Labor Behind Credible Content
21:25 Why Misinformation Travels Faster
26:05 Building Credible Alternatives
31:11 Where Brands Should Invest
35:25 Stewarding Influence
46:44 Thank You and Outro

Series Episodes:
• Ep.1 Let’s Set the Record Straight
TOPIC: Unlocking opportunities in a world of misinformation for credible, emotionally intelligent marketing.
GUEST: DR. C (THE VAG DOC) https://www.tiktok.com/@thevagdoc

• Ep.2 Feminine by Design
TOPIC: Harnessing the powers of empathy, listening, and community to shape brand relevance.
GUEST: IKRAM GUERD, Aspivix

• Ep.3 Leading the Shift
TOPIC: Changing the conversation to open minds, spark dialogue, and move markets.
GUEST: TRACY MACNEAL, Materna Medical

• Ep.4 The Art of Being Human
TOPIC: Transitioning your voice from clinical to conversational for authentic, relatable connection.
GUESTS: DR. MANDY PULLIAM and CHRISTINA REITA, Axena Health

• Ep.5 The Power (and Pitfalls) of Influence
TOPIC: Working with creators, ambassadors, and UGC to build trust and amplify impact.
GUEST: ERICA GATLIN, CEG Agency

• Ep.6 The FemTech Social Media Playbook
TOPIC: Platform strategies to make your message stick and spread.
GUEST: DR. ANJALI MALIK, BRCA Strong  https://www.tiktok.com/@anjalimalikmd

• Ep.7 What Investors Really Want
TOPIC: Insider perspectives on winning attention and securing funding in women’s health.
GUEST: AMY MILLMAN, StageNext LLC

• Ep.8 Empowering a FemTech Sales Force
TOPIC: Modern sales enablement strategies that drive connection, confidence, and results.
GUEST: DEBBIE GARNER, FemSelect Ltd.

• Ep.9 Trends That Could Change Everything
TOPIC: Innovations and ideas shaping the next era of FemTech marketing.
GUESTS: CAROLYN RUSH, Koto and DR. JENNY YU

Click here to view the episode transcript.

]]> Social media is where women’s health conversations are happening — and it offers a real opportunity to build credibility, trust, and connection when approached with intention. How can FemTech marketers participate meaningfully without compromising that credibility?

In this episode, we talk with Dr. Anjali Malik, a board-certified breast imaging radiologist and trusted clinician voice online, about what thoughtful social media participation looks like. From choosing the right platforms to understanding the hidden labor behind credible content, this conversation helps FemTech founders and marketers think more clearly about where to invest, how to show up responsibly, and why restraint can be just as powerful as reach.

A Perimenopositive™ podcast, powered by GrayMatter Agency, Inc.
©2025 GrayMatter Agency, Inc. (www.graymatter.agency)

See below for full list of series episodes.

Guest:
Dr. Anjali Malik, BRCA Strong

Guest Links:
Instagram/anjalimalikmd
TikTok/@anjalimalikmd

Creator Link:
• GrayMatter Agency: https://graymatter.agency/

Show Resources:
• It's Time for FemTech to Step Up — marketing insights, strategies, and tactics for women's health brands
• Episode Webpage: link t/k

Extras:
• Episode Mocktail Poster! Dirty Coconut Coke: link t/k

Chapters:
00:00 Cold Open and Intro
02:02 Introducing Dr. Anjali Malik
05:38 Why Clinician Voices Matter Online
07:37 Information vs. Influence
12:15 Showing Up With Intention
16:03 The Hidden Labor Behind Credible Content
21:25 Why Misinformation Travels Faster
26:05 Building Credible Alternatives
31:11 Where Brands Should Invest
35:25 Stewarding Influence
46:44 Thank You and Outro

Series Episodes:
• Ep.1 Let’s Set the Record Straight
TOPIC: Unlocking opportunities in a world of misinformation for credible, emotionally intelligent marketing.
GUEST: DR. C (THE VAG DOC) https://www.tiktok.com/@thevagdoc

• Ep.2 Feminine by Design
TOPIC: Harnessing the powers of empathy, listening, and community to shape brand relevance.
GUEST: IKRAM GUERD, Aspivix

• Ep.3 Leading the Shift
TOPIC: Changing the conversation to open minds, spark dialogue, and move markets.
GUEST: TRACY MACNEAL, Materna Medical

• Ep.4 The Art of Being Human
TOPIC: Transitioning your voice from clinical to conversational for authentic, relatable connection.
GUESTS: DR. MANDY PULLIAM and CHRISTINA REITA, Axena Health

• Ep.5 The Power (and Pitfalls) of Influence
TOPIC: Working with creators, ambassadors, and UGC to build trust and amplify impact.
GUEST: ERICA GATLIN, CEG Agency

• Ep.6 The FemTech Social Media Playbook
TOPIC: Platform strategies to make your message stick and spread.
GUEST: DR. ANJALI MALIK, BRCA Strong  https://www.tiktok.com/@anjalimalikmd

• Ep.7 What Investors Really Want
TOPIC: Insider perspectives on winning attention and securing funding in women’s health.
GUEST: AMY MILLMAN, StageNext LLC

• Ep.8 Empowering a FemTech Sales Force
TOPIC: Modern sales enablement strategies that drive connection, confidence, and results.
GUEST: DEBBIE GARNER, FemSelect Ltd.

• Ep.9 Trends That Could Change Everything
TOPIC: Innovations and ideas shaping the next era of FemTech marketing.
GUESTS: CAROLYN RUSH, Koto and DR. JENNY YU

Click here to view the episode transcript.

]]> Wed, 01 Apr 2026 12:00:00 -0400 A Perimenopositive™ Podcast by GrayMatter Agency A Perimenopositive™ Podcast by GrayMatter Agency 2864 Social media is where women’s health conversations are happening — and it offers a real opportunity to build credibility, trust, and connection when approached with intention. How can FemTech marketers participate meaningfully without compromising that credibility?

In this episode, we talk with Dr. Anjali Malik, a board-certified breast imaging radiologist and trusted clinician voice online, about what thoughtful social media participation looks like. From choosing the right platforms to understanding the hidden labor behind credible content, this conversation helps FemTech founders and marketers think more clearly about where to invest, how to show up responsibly, and why restraint can be just as powerful as reach.

A Perimenopositive™ podcast, powered by GrayMatter Agency, Inc.
©2025 GrayMatter Agency, Inc. (www.graymatter.agency)

See below for full list of series episodes.

Guest:
Dr. Anjali Malik, BRCA Strong

Guest Links:
Instagram/anjalimalikmd
TikTok/@anjalimalikmd

Creator Link:
• GrayMatter Agency: https://graymatter.agency/

Show Resources:
• It's Time for FemTech to Step Up — marketing insights, strategies, and tactics for women's health brands
• Episode Webpage: link t/k

Extras:
• Episode Mocktail Poster! Dirty Coconut Coke: link t/k

Chapters:
00:00 Cold Open and Intro
02:02 Introducing Dr. Anjali Malik
05:38 Why Clinician Voices Matter Online
07:37 Information vs. Influence
12:15 Showing Up With Intention
16:03 The Hidden Labor Behind Credible Content
21:25 Why Misinformation Travels Faster
26:05 Building Credible Alternatives
31:11 Where Brands Should Invest
35:25 Stewarding Influence
46:44 Thank You and Outro

Series Episodes:
• Ep.1 Let’s Set the Record Straight
TOPIC: Unlocking opportunities in a world of misinformation for credible, emotionally intelligent marketing.
GUEST: DR. C (THE VAG DOC) https://www.tiktok.com/@thevagdoc

• Ep.2 Feminine by Design
TOPIC: Harnessing the powers of empathy, listening, and community to shape brand relevance.
GUEST: IKRAM GUERD, Aspivix

• Ep.3 Leading the Shift
TOPIC: Changing the conversation to open minds, spark dialogue, and move markets.
GUEST: TRACY MACNEAL, Materna Medical

• Ep.4 The Art of Being Human
TOPIC: Transitioning your voice from clinical to conversational for authentic, relatable connection.
GUESTS: DR. MANDY PULLIAM and CHRISTINA REITA, Axena Health

• Ep.5 The Power (and Pitfalls) of Influence
TOPIC: Working with creators, ambassadors, and UGC to build trust and amplify impact.
GUEST: ERICA GATLIN, CEG Agency

• Ep.6 The FemTech Social Media Playbook
TOPIC: Platform strategies to make your message stick and spread.
GUEST: DR. ANJALI MALIK, BRCA Strong  https://www.tiktok.com/@anjalimalikmd

• Ep.7 What Investors Really Want
TOPIC: Insider perspectives on winning attention and securing funding in women’s health.
GUEST: AMY MILLMAN, StageNext LLC

• Ep.8 Empowering a FemTech Sales Force
TOPIC: Modern sales enablement strategies that drive connection, confidence, and results.
GUEST: DEBBIE GARNER, FemSelect Ltd.

• Ep.9 Trends That Could Change Everything
TOPIC: Innovations and ideas shaping the next era of FemTech marketing.
GUESTS: CAROLYN RUSH, Koto and DR. JENNY YU

Click here to view the episode transcript.

]]> FemTech podcast, women’s health, women’s health marketing, healthcare marketing, medical device marketing, brand strategy, health startups, female founders, women entrepreneurs, digital health, health innovation, commercialization, health equity, patient-centered marketing, women-led healthcare companies No Gabrielle Svenning Karen Flynn Dr. Anjali Malik The Power (and Pitfalls) of Influence 5 5 The Power (and Pitfalls) of Influence full f8602635-b538-487c-9760-6b5c20438d04 https://share.transistor.fm/s/9f7573ae From expert creators to real-world voices, influencers play a major role in shaping health decisions. It makes sense to want to harness that power to market your brand. Should you? If so — how?

We talk with Erica Gatlin, Director of Partnerships at CEG Agency and Founder of Mulberry Lane Social Influence, to explore the realities of influencer marketing — UGC, whitelisting, brand ambassadors, realistic expectations, and how to work with agencies and the right creators to amplify your message. We discuss the importance of authentic content, knowing who your audience is, and building genuine relationships with content creators — and reveal the danger of "chasing unicorns."

A Perimenopositive™ podcast, powered by GrayMatter Agency, Inc.
©2025 GrayMatter Agency, Inc. (www.graymatter.agency)

See below for full list of series episodes.

Guest:
Erica Gatlin, Dir. of Partnerships, CEG Agency; Founder, Mulberry Lane Social Influence

Company & Profile Links:
• CEG Agency
• Mulberry Lane Social

Creator Link:
• GrayMatter Agency: https://graymatter.agency/

Show Resources:
• It's Time for FemTech to Step Up — marketing insights, strategies, and tactics for women's health brands
• Episode Webpage: link t/k

Extras:
• Episode Mocktail Poster! Sweet & Sour Cherry Sparkler: link t/k

Chapters:
00:00 Cold Open and Intro
02:07 Introducing Erica Gatlin
02:42 Knowing Your Audience and Your Objective
07:14 Authenticity Can’t Be Scripted
09:01 Whitelisting vs. Sponsored (and Why It Matters)
10:50 Measuring What “Success” Really Means
14:34 Guardrails in a Regulated World
17:57 Contracts, Control, and Long-Term Partnerships
21:45 Vulnerability, Sensitivity, and Real Stories
25:53 Influence is an Investment and a Long Game
29:21 Thank You and Outro

Series Episodes:
• Ep.1 Let’s Set the Record Straight
TOPIC: Unlocking opportunities in a world of misinformation for credible, emotionally intelligent marketing.
GUEST: DR. C (THE VAG DOC) https://www.tiktok.com/@thevagdoc

• Ep.2 Feminine by Design
TOPIC: Harnessing the powers of empathy, listening, and community to shape brand relevance.
GUEST: IKRAM GUERD, Aspivix

• Ep.3 Leading the Shift
TOPIC: Changing the conversation to open minds, spark dialogue, and move markets.
GUEST: TRACY MACNEAL, Materna Medical

• Ep.4 The Art of Being Human
TOPIC: Transitioning your voice from clinical to conversational for authentic, relatable connection.
GUESTS: DR. MANDY PULLIAM and CHRISTINA REITA, Axena Health

• Ep.5 The Power (and Pitfalls) of Influence
TOPIC: Working with creators, ambassadors, and UGC to build trust and amplify impact.
GUEST: ERICA GATLIN, CEG Agency

• Ep.6 The FemTech Social Media Playbook
TOPIC: Platform strategies to make your message stick and spread.
GUEST: DR. ANJALI MALIK, BRCA Strong  https://www.tiktok.com/@anjalimalikmd

• Ep.7 What Investors Really Want
TOPIC: Insider perspectives on winning attention and securing funding in women’s health.
GUEST: AMY MILLMAN, StageNext LLC

• Ep.8 Empowering a FemTech Sales Force
TOPIC: Modern sales enablement strategies that drive connection, confidence, and results.
GUEST: DEBBIE GARNER, FemSelect Ltd.

• Ep.9 Trends That Could Change Everything
TOPIC: Innovations and ideas shaping the next era of FemTech marketing.
GUESTS: CAROLYN RUSH, Koto and DR. JENNY YU

Click here to view the episode transcript.

]]> From expert creators to real-world voices, influencers play a major role in shaping health decisions. It makes sense to want to harness that power to market your brand. Should you? If so — how?

We talk with Erica Gatlin, Director of Partnerships at CEG Agency and Founder of Mulberry Lane Social Influence, to explore the realities of influencer marketing — UGC, whitelisting, brand ambassadors, realistic expectations, and how to work with agencies and the right creators to amplify your message. We discuss the importance of authentic content, knowing who your audience is, and building genuine relationships with content creators — and reveal the danger of "chasing unicorns."

A Perimenopositive™ podcast, powered by GrayMatter Agency, Inc.
©2025 GrayMatter Agency, Inc. (www.graymatter.agency)

See below for full list of series episodes.

Guest:
Erica Gatlin, Dir. of Partnerships, CEG Agency; Founder, Mulberry Lane Social Influence

Company & Profile Links:
• CEG Agency
• Mulberry Lane Social

Creator Link:
• GrayMatter Agency: https://graymatter.agency/

Show Resources:
• It's Time for FemTech to Step Up — marketing insights, strategies, and tactics for women's health brands
• Episode Webpage: link t/k

Extras:
• Episode Mocktail Poster! Sweet & Sour Cherry Sparkler: link t/k

Chapters:
00:00 Cold Open and Intro
02:07 Introducing Erica Gatlin
02:42 Knowing Your Audience and Your Objective
07:14 Authenticity Can’t Be Scripted
09:01 Whitelisting vs. Sponsored (and Why It Matters)
10:50 Measuring What “Success” Really Means
14:34 Guardrails in a Regulated World
17:57 Contracts, Control, and Long-Term Partnerships
21:45 Vulnerability, Sensitivity, and Real Stories
25:53 Influence is an Investment and a Long Game
29:21 Thank You and Outro

Series Episodes:
• Ep.1 Let’s Set the Record Straight
TOPIC: Unlocking opportunities in a world of misinformation for credible, emotionally intelligent marketing.
GUEST: DR. C (THE VAG DOC) https://www.tiktok.com/@thevagdoc

• Ep.2 Feminine by Design
TOPIC: Harnessing the powers of empathy, listening, and community to shape brand relevance.
GUEST: IKRAM GUERD, Aspivix

• Ep.3 Leading the Shift
TOPIC: Changing the conversation to open minds, spark dialogue, and move markets.
GUEST: TRACY MACNEAL, Materna Medical

• Ep.4 The Art of Being Human
TOPIC: Transitioning your voice from clinical to conversational for authentic, relatable connection.
GUESTS: DR. MANDY PULLIAM and CHRISTINA REITA, Axena Health

• Ep.5 The Power (and Pitfalls) of Influence
TOPIC: Working with creators, ambassadors, and UGC to build trust and amplify impact.
GUEST: ERICA GATLIN, CEG Agency

• Ep.6 The FemTech Social Media Playbook
TOPIC: Platform strategies to make your message stick and spread.
GUEST: DR. ANJALI MALIK, BRCA Strong  https://www.tiktok.com/@anjalimalikmd

• Ep.7 What Investors Really Want
TOPIC: Insider perspectives on winning attention and securing funding in women’s health.
GUEST: AMY MILLMAN, StageNext LLC

• Ep.8 Empowering a FemTech Sales Force
TOPIC: Modern sales enablement strategies that drive connection, confidence, and results.
GUEST: DEBBIE GARNER, FemSelect Ltd.

• Ep.9 Trends That Could Change Everything
TOPIC: Innovations and ideas shaping the next era of FemTech marketing.
GUESTS: CAROLYN RUSH, Koto and DR. JENNY YU

Click here to view the episode transcript.

]]> Wed, 18 Mar 2026 12:00:00 -0400 A Perimenopositive™ Podcast by GrayMatter Agency A Perimenopositive™ Podcast by GrayMatter Agency 1847 From expert creators to real-world voices, influencers play a major role in shaping health decisions. It makes sense to want to harness that power to market your brand. Should you? If so — how?

We talk with Erica Gatlin, Director of Partnerships at CEG Agency and Founder of Mulberry Lane Social Influence, to explore the realities of influencer marketing — UGC, whitelisting, brand ambassadors, realistic expectations, and how to work with agencies and the right creators to amplify your message. We discuss the importance of authentic content, knowing who your audience is, and building genuine relationships with content creators — and reveal the danger of "chasing unicorns."

A Perimenopositive™ podcast, powered by GrayMatter Agency, Inc.
©2025 GrayMatter Agency, Inc. (www.graymatter.agency)

See below for full list of series episodes.

Guest:
Erica Gatlin, Dir. of Partnerships, CEG Agency; Founder, Mulberry Lane Social Influence

Company & Profile Links:
• CEG Agency
• Mulberry Lane Social

Creator Link:
• GrayMatter Agency: https://graymatter.agency/

Show Resources:
• It's Time for FemTech to Step Up — marketing insights, strategies, and tactics for women's health brands
• Episode Webpage: link t/k

Extras:
• Episode Mocktail Poster! Sweet & Sour Cherry Sparkler: link t/k

Chapters:
00:00 Cold Open and Intro
02:07 Introducing Erica Gatlin
02:42 Knowing Your Audience and Your Objective
07:14 Authenticity Can’t Be Scripted
09:01 Whitelisting vs. Sponsored (and Why It Matters)
10:50 Measuring What “Success” Really Means
14:34 Guardrails in a Regulated World
17:57 Contracts, Control, and Long-Term Partnerships
21:45 Vulnerability, Sensitivity, and Real Stories
25:53 Influence is an Investment and a Long Game
29:21 Thank You and Outro

Series Episodes:
• Ep.1 Let’s Set the Record Straight
TOPIC: Unlocking opportunities in a world of misinformation for credible, emotionally intelligent marketing.
GUEST: DR. C (THE VAG DOC) https://www.tiktok.com/@thevagdoc

• Ep.2 Feminine by Design
TOPIC: Harnessing the powers of empathy, listening, and community to shape brand relevance.
GUEST: IKRAM GUERD, Aspivix

• Ep.3 Leading the Shift
TOPIC: Changing the conversation to open minds, spark dialogue, and move markets.
GUEST: TRACY MACNEAL, Materna Medical

• Ep.4 The Art of Being Human
TOPIC: Transitioning your voice from clinical to conversational for authentic, relatable connection.
GUESTS: DR. MANDY PULLIAM and CHRISTINA REITA, Axena Health

• Ep.5 The Power (and Pitfalls) of Influence
TOPIC: Working with creators, ambassadors, and UGC to build trust and amplify impact.
GUEST: ERICA GATLIN, CEG Agency

• Ep.6 The FemTech Social Media Playbook
TOPIC: Platform strategies to make your message stick and spread.
GUEST: DR. ANJALI MALIK, BRCA Strong  https://www.tiktok.com/@anjalimalikmd

• Ep.7 What Investors Really Want
TOPIC: Insider perspectives on winning attention and securing funding in women’s health.
GUEST: AMY MILLMAN, StageNext LLC

• Ep.8 Empowering a FemTech Sales Force
TOPIC: Modern sales enablement strategies that drive connection, confidence, and results.
GUEST: DEBBIE GARNER, FemSelect Ltd.

• Ep.9 Trends That Could Change Everything
TOPIC: Innovations and ideas shaping the next era of FemTech marketing.
GUESTS: CAROLYN RUSH, Koto and DR. JENNY YU

Click here to view the episode transcript.

]]> FemTech podcast, women’s health, women’s health marketing, healthcare marketing, medical device marketing, brand strategy, health startups, female founders, women entrepreneurs, digital health, health innovation, commercialization, health equity, patient-centered marketing, women-led healthcare companies No Gabrielle Svenning Karen Flynn Erica Gatlin The Art of Being Human 4 4 The Art of Being Human full 56db9234-d157-4887-a96b-f6091d93a8da https://share.transistor.fm/s/57a392fe Medical device marketing has long been formal and risk-averse. But if you're not human, you're not heard.

We talk with two leaders at Axena Health — Mandy Pulliam and Christina Reita — to explore how the team behind the groundbreaking Leva Pelvic Health System addresses clinical correctness and approachability in their messaging. We discuss the importance of tone and language choices, empowering women through education and accessible solutions, and collaboration among teams to ensure that messaging is both clinically credible and approachable. We also touch on the changing dynamics in patient-provider conversations and the impact of generational differences on health discussions.

Product Context: Leva Pelvic Health System by Axena Health.
This discussion is for informational purposes only and does not constitute medical or investment advice.

A Perimenopositive™ podcast, powered by GrayMatter Agency, Inc.
©2025 GrayMatter Agency, Inc. (www.graymatter.agency)

See below for full list of series episodes.

Guests:
Dr. Samantha (Mandy) Pulliam, CEO, Axena Health
Christina Reita, Vice President of Sales and Marketing, Axena Health

Company & Product Links:
• Axena Health
• Leva Pelvic Health System

Creator Link:
• GrayMatter Agency: https://graymatter.agency/

Show Resources:
• It's Time for FemTech to Step Up — marketing insights, strategies, and tactics for women's health brands
• Episode Webpage: link t/k

Extras:
• Episode Mocktail Poster! Nojito: link t/k

Chapters:
00:00 Cold Open and Intro
01:56 Introducing Mandy Pulliam and Christina Reita
04:57  Making the Medically Important Approachable
07:23 Designing For Clarity and Real Life
10:49 The Impact of Simple Language Changes
14:49 Collaborating With Trust
17:34 Making Data Meaningful
21:50 Shifting From Funnels to Care Journeys
27:40 Results of a Successful Approach
29:37 A Cultural Shift in Women’s Health Conversations
34:14 The Best Therapy? One That She’ll Do
38:00 Follow Your North Star
39:52 Thank You and Outro

Series Episodes:
• Ep.1 Let’s Set the Record Straight
TOPIC: Unlocking opportunities in a world of misinformation for credible, emotionally intelligent marketing.
GUEST: DR. C (THE VAG DOC) https://www.tiktok.com/@thevagdoc

• Ep.2 Feminine by Design
TOPIC: Harnessing the powers of empathy, listening, and community to shape brand relevance.
GUEST: IKRAM GUERD, Aspivix

• Ep.3 Leading the Shift
TOPIC: Changing the conversation to open minds, spark dialogue, and move markets.
GUEST: TRACY MACNEAL, Materna Medical

• Ep.4 The Art of Being Human
TOPIC: Transitioning your voice from clinical to conversational for authentic, relatable connection.
GUESTS: DR. MANDY PULLIAM and CHRISTINA REITA, Axena Health

• Ep.5 The Power (and Pitfalls) of Influence
TOPIC: Working with creators, ambassadors, and UGC to build trust and amplify impact.
GUEST: ERICA GATLIN, CEG Agency

• Ep.6 The FemTech Social Media Playbook
TOPIC: Platform strategies to make your message stick and spread.
GUEST: DR. ANJALI MALIK, BRCA Strong  https://www.tiktok.com/@anjalimalikmd

• Ep.7 What Investors Really Want
TOPIC: Insider perspectives on winning attention and securing funding in women’s health.
GUEST: AMY MILLMAN, StageNext LLC

• Ep.8 Empowering a FemTech Sales Force
TOPIC: Modern sales enablement strategies that drive connection, confidence, and results.
GUEST: DEBBIE GARNER, FemSelect Ltd.

• Ep.9 Trends That Could Change Everything
TOPIC: Innovations and ideas shaping the next era of FemTech marketing.
GUESTS: CAROLYN RUSH, Koto and DR. JENNY YU

Click here to view the episode transcript.

]]> Medical device marketing has long been formal and risk-averse. But if you're not human, you're not heard.

We talk with two leaders at Axena Health — Mandy Pulliam and Christina Reita — to explore how the team behind the groundbreaking Leva Pelvic Health System addresses clinical correctness and approachability in their messaging. We discuss the importance of tone and language choices, empowering women through education and accessible solutions, and collaboration among teams to ensure that messaging is both clinically credible and approachable. We also touch on the changing dynamics in patient-provider conversations and the impact of generational differences on health discussions.

Product Context: Leva Pelvic Health System by Axena Health.
This discussion is for informational purposes only and does not constitute medical or investment advice.

A Perimenopositive™ podcast, powered by GrayMatter Agency, Inc.
©2025 GrayMatter Agency, Inc. (www.graymatter.agency)

See below for full list of series episodes.

Guests:
Dr. Samantha (Mandy) Pulliam, CEO, Axena Health
Christina Reita, Vice President of Sales and Marketing, Axena Health

Company & Product Links:
• Axena Health
• Leva Pelvic Health System

Creator Link:
• GrayMatter Agency: https://graymatter.agency/

Show Resources:
• It's Time for FemTech to Step Up — marketing insights, strategies, and tactics for women's health brands
• Episode Webpage: link t/k

Extras:
• Episode Mocktail Poster! Nojito: link t/k

Chapters:
00:00 Cold Open and Intro
01:56 Introducing Mandy Pulliam and Christina Reita
04:57  Making the Medically Important Approachable
07:23 Designing For Clarity and Real Life
10:49 The Impact of Simple Language Changes
14:49 Collaborating With Trust
17:34 Making Data Meaningful
21:50 Shifting From Funnels to Care Journeys
27:40 Results of a Successful Approach
29:37 A Cultural Shift in Women’s Health Conversations
34:14 The Best Therapy? One That She’ll Do
38:00 Follow Your North Star
39:52 Thank You and Outro

Series Episodes:
• Ep.1 Let’s Set the Record Straight
TOPIC: Unlocking opportunities in a world of misinformation for credible, emotionally intelligent marketing.
GUEST: DR. C (THE VAG DOC) https://www.tiktok.com/@thevagdoc

• Ep.2 Feminine by Design
TOPIC: Harnessing the powers of empathy, listening, and community to shape brand relevance.
GUEST: IKRAM GUERD, Aspivix

• Ep.3 Leading the Shift
TOPIC: Changing the conversation to open minds, spark dialogue, and move markets.
GUEST: TRACY MACNEAL, Materna Medical

• Ep.4 The Art of Being Human
TOPIC: Transitioning your voice from clinical to conversational for authentic, relatable connection.
GUESTS: DR. MANDY PULLIAM and CHRISTINA REITA, Axena Health

• Ep.5 The Power (and Pitfalls) of Influence
TOPIC: Working with creators, ambassadors, and UGC to build trust and amplify impact.
GUEST: ERICA GATLIN, CEG Agency

• Ep.6 The FemTech Social Media Playbook
TOPIC: Platform strategies to make your message stick and spread.
GUEST: DR. ANJALI MALIK, BRCA Strong  https://www.tiktok.com/@anjalimalikmd

• Ep.7 What Investors Really Want
TOPIC: Insider perspectives on winning attention and securing funding in women’s health.
GUEST: AMY MILLMAN, StageNext LLC

• Ep.8 Empowering a FemTech Sales Force
TOPIC: Modern sales enablement strategies that drive connection, confidence, and results.
GUEST: DEBBIE GARNER, FemSelect Ltd.

• Ep.9 Trends That Could Change Everything
TOPIC: Innovations and ideas shaping the next era of FemTech marketing.
GUESTS: CAROLYN RUSH, Koto and DR. JENNY YU

Click here to view the episode transcript.

]]> Tue, 10 Mar 2026 13:45:00 -0400 A Perimenopositive™ Podcast by GrayMatter Agency A Perimenopositive™ Podcast by GrayMatter Agency 2440 Medical device marketing has long been formal and risk-averse. But if you're not human, you're not heard.

We talk with two leaders at Axena Health — Mandy Pulliam and Christina Reita — to explore how the team behind the groundbreaking Leva Pelvic Health System addresses clinical correctness and approachability in their messaging. We discuss the importance of tone and language choices, empowering women through education and accessible solutions, and collaboration among teams to ensure that messaging is both clinically credible and approachable. We also touch on the changing dynamics in patient-provider conversations and the impact of generational differences on health discussions.

Product Context: Leva Pelvic Health System by Axena Health.
This discussion is for informational purposes only and does not constitute medical or investment advice.

A Perimenopositive™ podcast, powered by GrayMatter Agency, Inc.
©2025 GrayMatter Agency, Inc. (www.graymatter.agency)

See below for full list of series episodes.

Guests:
Dr. Samantha (Mandy) Pulliam, CEO, Axena Health
Christina Reita, Vice President of Sales and Marketing, Axena Health

Company & Product Links:
• Axena Health
• Leva Pelvic Health System

Creator Link:
• GrayMatter Agency: https://graymatter.agency/

Show Resources:
• It's Time for FemTech to Step Up — marketing insights, strategies, and tactics for women's health brands
• Episode Webpage: link t/k

Extras:
• Episode Mocktail Poster! Nojito: link t/k

Chapters:
00:00 Cold Open and Intro
01:56 Introducing Mandy Pulliam and Christina Reita
04:57  Making the Medically Important Approachable
07:23 Designing For Clarity and Real Life
10:49 The Impact of Simple Language Changes
14:49 Collaborating With Trust
17:34 Making Data Meaningful
21:50 Shifting From Funnels to Care Journeys
27:40 Results of a Successful Approach
29:37 A Cultural Shift in Women’s Health Conversations
34:14 The Best Therapy? One That She’ll Do
38:00 Follow Your North Star
39:52 Thank You and Outro

Series Episodes:
• Ep.1 Let’s Set the Record Straight
TOPIC: Unlocking opportunities in a world of misinformation for credible, emotionally intelligent marketing.
GUEST: DR. C (THE VAG DOC) https://www.tiktok.com/@thevagdoc

• Ep.2 Feminine by Design
TOPIC: Harnessing the powers of empathy, listening, and community to shape brand relevance.
GUEST: IKRAM GUERD, Aspivix

• Ep.3 Leading the Shift
TOPIC: Changing the conversation to open minds, spark dialogue, and move markets.
GUEST: TRACY MACNEAL, Materna Medical

• Ep.4 The Art of Being Human
TOPIC: Transitioning your voice from clinical to conversational for authentic, relatable connection.
GUESTS: DR. MANDY PULLIAM and CHRISTINA REITA, Axena Health

• Ep.5 The Power (and Pitfalls) of Influence
TOPIC: Working with creators, ambassadors, and UGC to build trust and amplify impact.
GUEST: ERICA GATLIN, CEG Agency

• Ep.6 The FemTech Social Media Playbook
TOPIC: Platform strategies to make your message stick and spread.
GUEST: DR. ANJALI MALIK, BRCA Strong  https://www.tiktok.com/@anjalimalikmd

• Ep.7 What Investors Really Want
TOPIC: Insider perspectives on winning attention and securing funding in women’s health.
GUEST: AMY MILLMAN, StageNext LLC

• Ep.8 Empowering a FemTech Sales Force
TOPIC: Modern sales enablement strategies that drive connection, confidence, and results.
GUEST: DEBBIE GARNER, FemSelect Ltd.

• Ep.9 Trends That Could Change Everything
TOPIC: Innovations and ideas shaping the next era of FemTech marketing.
GUESTS: CAROLYN RUSH, Koto and DR. JENNY YU

Click here to view the episode transcript.

]]> FemTech podcast, women’s health, women’s health marketing, healthcare marketing, medical device marketing, brand strategy, health startups, female founders, women entrepreneurs, digital health, health innovation, commercialization, health equity, patient-centered marketing, women-led healthcare companies No Gabrielle Svenning Karen Flynn Dr. Samantha (Mandy) Pulliam, MD, FACOG Christina Reita Leading the Shift 3 3 Leading the Shift full 341f7334-e63a-4f6b-9173-6458b9253216 https://share.transistor.fm/s/b36e4fc4 Sometimes, positioning a women's health brand — or simply being heard — means changing the conversation entirely.

We talk with Tracy MacNeal, CEO of Materna Medical, and explore what it takes to reframe and validate women’s health needs, challenge outdated norms, and design solutions that meet women where they actually are. We discuss Tracy's journey in redesigning women's health experiences, particularly focusing on pelvic floor disorders, the challenges faced in the FemTech industry, and the need for clear communication and education around women's health issues. Tracy shares insights on innovative marketing strategies and the future of women's health innovations, highlighting the significance of empowering patients and investing in women's health.

Product Context: Materna Medical's Milli and Ellora System* for pelvic health.
*The Ellora System is currently in clinical trial.
This discussion is for informational purposes only and does not constitute medical or investment advice.

A Perimenopositive™ podcast, powered by GrayMatter Agency, Inc.
©2025 GrayMatter Agency, Inc. (www.graymatter.agency)

See below for full list of series episodes.

Guest:
Tracy MacNeal, CEO, Materna Medical

Company & Product Links:
• Materna Medical
• Milli
• Ellora System Clinical Study

Creator Link:
• GrayMatter Agency: https://graymatter.agency/

Show Resources:
• It's Time for FemTech to Step Up — marketing insights, strategies, and tactics for women's health brands
• Episode Webpage: link t/k

Extras:
• Episode Mocktail Poster! Blood Orange Spritzer: link t/k

Chapters:
00:00 Cold Open and Intro
02:49 Introducing Tracy MacNeal
05:14 Breaking Taboos and Showing Up
09:33 Navigating Marketing Challenges
13:42 Finding Language and Aligning the Field
16:43 Empowering Patients and Defining the Category
21:33 Validating Need and Changing Perspectives
26:40 Navigating Your Paradigm Shift
31:56 Thank You and Outro

Series Episodes:
• Ep.1 Let’s Set the Record Straight
TOPIC: Unlocking opportunities in a world of misinformation for credible, emotionally intelligent marketing.
GUEST: DR. C (THE VAG DOC) https://www.tiktok.com/@thevagdoc

• Ep.2 Feminine by Design
TOPIC: Harnessing the powers of empathy, listening, and community to shape brand relevance.
GUEST: IKRAM GUERD, Aspivix

• Ep.3 Leading the Shift
TOPIC: Changing the conversation to open minds, spark dialogue, and move markets.
GUEST: TRACY MACNEAL, Materna Medical

• Ep.4 The Art of Being Human
TOPIC: Transitioning your voice from clinical to conversational for authentic, relatable connection.
GUESTS: DR. MANDY PULLIAM and CHRISTINA REITA, Axena Health

• Ep.5 The Power (and Pitfalls) of Influence
TOPIC: Working with creators, ambassadors, and UGC to build trust and amplify impact.
GUEST: ERICA GATLIN, CEG Agency

• Ep.6 The FemTech Social Media Playbook
TOPIC: Platform strategies to make your message stick and spread.
GUEST: DR. ANJALI MALIK, BRCA Strong  https://www.tiktok.com/@anjalimalikmd

• Ep.7 What Investors Really Want
TOPIC: Insider perspectives on winning attention and securing funding in women’s health.
GUEST: AMY MILLMAN, StageNext LLC

• Ep.8 Empowering a FemTech Sales Force
TOPIC: Modern sales enablement strategies that drive connection, confidence, and results.
GUEST: DEBBIE GARNER, FemSelect Ltd.

• Ep.9 Trends That Could Change Everything
TOPIC: Innovations and ideas shaping the next era of FemTech marketing.
GUESTS: CAROLYN RUSH, Koto and DR. JENNY YU

Click here to view the episode transcript.

]]> Sometimes, positioning a women's health brand — or simply being heard — means changing the conversation entirely.

We talk with Tracy MacNeal, CEO of Materna Medical, and explore what it takes to reframe and validate women’s health needs, challenge outdated norms, and design solutions that meet women where they actually are. We discuss Tracy's journey in redesigning women's health experiences, particularly focusing on pelvic floor disorders, the challenges faced in the FemTech industry, and the need for clear communication and education around women's health issues. Tracy shares insights on innovative marketing strategies and the future of women's health innovations, highlighting the significance of empowering patients and investing in women's health.

Product Context: Materna Medical's Milli and Ellora System* for pelvic health.
*The Ellora System is currently in clinical trial.
This discussion is for informational purposes only and does not constitute medical or investment advice.

A Perimenopositive™ podcast, powered by GrayMatter Agency, Inc.
©2025 GrayMatter Agency, Inc. (www.graymatter.agency)

See below for full list of series episodes.

Guest:
Tracy MacNeal, CEO, Materna Medical

Company & Product Links:
• Materna Medical
• Milli
• Ellora System Clinical Study

Creator Link:
• GrayMatter Agency: https://graymatter.agency/

Show Resources:
• It's Time for FemTech to Step Up — marketing insights, strategies, and tactics for women's health brands
• Episode Webpage: link t/k

Extras:
• Episode Mocktail Poster! Blood Orange Spritzer: link t/k

Chapters:
00:00 Cold Open and Intro
02:49 Introducing Tracy MacNeal
05:14 Breaking Taboos and Showing Up
09:33 Navigating Marketing Challenges
13:42 Finding Language and Aligning the Field
16:43 Empowering Patients and Defining the Category
21:33 Validating Need and Changing Perspectives
26:40 Navigating Your Paradigm Shift
31:56 Thank You and Outro

Series Episodes:
• Ep.1 Let’s Set the Record Straight
TOPIC: Unlocking opportunities in a world of misinformation for credible, emotionally intelligent marketing.
GUEST: DR. C (THE VAG DOC) https://www.tiktok.com/@thevagdoc

• Ep.2 Feminine by Design
TOPIC: Harnessing the powers of empathy, listening, and community to shape brand relevance.
GUEST: IKRAM GUERD, Aspivix

• Ep.3 Leading the Shift
TOPIC: Changing the conversation to open minds, spark dialogue, and move markets.
GUEST: TRACY MACNEAL, Materna Medical

• Ep.4 The Art of Being Human
TOPIC: Transitioning your voice from clinical to conversational for authentic, relatable connection.
GUESTS: DR. MANDY PULLIAM and CHRISTINA REITA, Axena Health

• Ep.5 The Power (and Pitfalls) of Influence
TOPIC: Working with creators, ambassadors, and UGC to build trust and amplify impact.
GUEST: ERICA GATLIN, CEG Agency

• Ep.6 The FemTech Social Media Playbook
TOPIC: Platform strategies to make your message stick and spread.
GUEST: DR. ANJALI MALIK, BRCA Strong  https://www.tiktok.com/@anjalimalikmd

• Ep.7 What Investors Really Want
TOPIC: Insider perspectives on winning attention and securing funding in women’s health.
GUEST: AMY MILLMAN, StageNext LLC

• Ep.8 Empowering a FemTech Sales Force
TOPIC: Modern sales enablement strategies that drive connection, confidence, and results.
GUEST: DEBBIE GARNER, FemSelect Ltd.

• Ep.9 Trends That Could Change Everything
TOPIC: Innovations and ideas shaping the next era of FemTech marketing.
GUESTS: CAROLYN RUSH, Koto and DR. JENNY YU

Click here to view the episode transcript.

]]> Wed, 18 Feb 2026 12:00:00 -0500 A Perimenopositive™ Podcast by GrayMatter Agency A Perimenopositive™ Podcast by GrayMatter Agency 1954 Sometimes, positioning a women's health brand — or simply being heard — means changing the conversation entirely.

We talk with Tracy MacNeal, CEO of Materna Medical, and explore what it takes to reframe and validate women’s health needs, challenge outdated norms, and design solutions that meet women where they actually are. We discuss Tracy's journey in redesigning women's health experiences, particularly focusing on pelvic floor disorders, the challenges faced in the FemTech industry, and the need for clear communication and education around women's health issues. Tracy shares insights on innovative marketing strategies and the future of women's health innovations, highlighting the significance of empowering patients and investing in women's health.

Product Context: Materna Medical's Milli and Ellora System* for pelvic health.
*The Ellora System is currently in clinical trial.
This discussion is for informational purposes only and does not constitute medical or investment advice.

A Perimenopositive™ podcast, powered by GrayMatter Agency, Inc.
©2025 GrayMatter Agency, Inc. (www.graymatter.agency)

See below for full list of series episodes.

Guest:
Tracy MacNeal, CEO, Materna Medical

Company & Product Links:
• Materna Medical
• Milli
• Ellora System Clinical Study

Creator Link:
• GrayMatter Agency: https://graymatter.agency/

Show Resources:
• It's Time for FemTech to Step Up — marketing insights, strategies, and tactics for women's health brands
• Episode Webpage: link t/k

Extras:
• Episode Mocktail Poster! Blood Orange Spritzer: link t/k

Chapters:
00:00 Cold Open and Intro
02:49 Introducing Tracy MacNeal
05:14 Breaking Taboos and Showing Up
09:33 Navigating Marketing Challenges
13:42 Finding Language and Aligning the Field
16:43 Empowering Patients and Defining the Category
21:33 Validating Need and Changing Perspectives
26:40 Navigating Your Paradigm Shift
31:56 Thank You and Outro

Series Episodes:
• Ep.1 Let’s Set the Record Straight
TOPIC: Unlocking opportunities in a world of misinformation for credible, emotionally intelligent marketing.
GUEST: DR. C (THE VAG DOC) https://www.tiktok.com/@thevagdoc

• Ep.2 Feminine by Design
TOPIC: Harnessing the powers of empathy, listening, and community to shape brand relevance.
GUEST: IKRAM GUERD, Aspivix

• Ep.3 Leading the Shift
TOPIC: Changing the conversation to open minds, spark dialogue, and move markets.
GUEST: TRACY MACNEAL, Materna Medical

• Ep.4 The Art of Being Human
TOPIC: Transitioning your voice from clinical to conversational for authentic, relatable connection.
GUESTS: DR. MANDY PULLIAM and CHRISTINA REITA, Axena Health

• Ep.5 The Power (and Pitfalls) of Influence
TOPIC: Working with creators, ambassadors, and UGC to build trust and amplify impact.
GUEST: ERICA GATLIN, CEG Agency

• Ep.6 The FemTech Social Media Playbook
TOPIC: Platform strategies to make your message stick and spread.
GUEST: DR. ANJALI MALIK, BRCA Strong  https://www.tiktok.com/@anjalimalikmd

• Ep.7 What Investors Really Want
TOPIC: Insider perspectives on winning attention and securing funding in women’s health.
GUEST: AMY MILLMAN, StageNext LLC

• Ep.8 Empowering a FemTech Sales Force
TOPIC: Modern sales enablement strategies that drive connection, confidence, and results.
GUEST: DEBBIE GARNER, FemSelect Ltd.

• Ep.9 Trends That Could Change Everything
TOPIC: Innovations and ideas shaping the next era of FemTech marketing.
GUESTS: CAROLYN RUSH, Koto and DR. JENNY YU

Click here to view the episode transcript.

]]> FemTech podcast, women’s health, women’s health marketing, healthcare marketing, medical device marketing, brand strategy, health startups, female founders, women entrepreneurs, digital health, health innovation, commercialization, health equity, patient-centered marketing, women-led healthcare companies No Gabrielle Svenning Karen Flynn Tracy MacNeal Feminine By Design 2 2 Feminine By Design full e12162ef-c375-44b7-a3fe-e85580629719 https://share.transistor.fm/s/f256e772 What do we mean by “feminine” communication styles—and why do listening, empathy, trust, and community matter so much when building women’s health brands?

We talk with Ikram Guerd, General Manager (USA) and Chief Marketing Officer at Aspivix, to explore the impact of — and need for — empathy in designing gynecological products and procedures. We cover the importance of listening to women's voices, changing the narrative around gynecological care, and the role of education in empowering patients and providers. Ikram shares insights on marketing strategies for FemTech, the balance between clinical evidence and emotional storytelling, and recent wins in women's health guidelines.

Product Context: Carevix® by Aspivix, a female-friendly solution for transcervical procedures.
This discussion is for informational purposes only and does not constitute medical or investment advice.

A Perimenopositive™ podcast, powered by GrayMatter Agency, Inc.
©2025 GrayMatter Agency, Inc. (www.graymatter.agency)

See below for full list of series episodes.

Guest:
Ikram Guerd, GM (USA) & CMO, Aspivix

Company & Product Links:
• Aspivix
• Carevix® (for USA)

Creator Link:
• GrayMatter Agency: https://graymatter.agency/

Show Resources:
• It's Time for FemTech to Step Up — marketing insights, strategies, and tactics for women's health brands
• Episode Webpage

Extras:
• Episode Mocktail Poster! Bees Knees Mocktail

Chapters:
00:00 Cold Open & Intro
01:50 Introducing Ikram Guerd
03:02 Pain Is the Problem That Went Ignored
06:41 Listening as a Catalyst for Change
08:12 Changing the Narrative to Invite Change in Care
13:02 When Stories and Evidence Work Together
17:24 The Importance of Finding Champions
22:43 Turning Patient Voices Into Strategic Pillars
25:00 How Social Accelerates Credibility
29:50 FemTech’s Responsibility in This Moment
32:43 A Patient Story That Says It All
36:54 Take Every Opportunity to Spread the Word
40:02 Thank You and Outro

Series Episodes:
• Ep.1 Let’s Set the Record Straight
TOPIC: Unlocking opportunities in a world of misinformation for credible, emotionally intelligent marketing.
GUEST: DR. C (THE VAG DOC) https://www.tiktok.com/@thevagdoc

• Ep.2 Feminine by Design
TOPIC: Harnessing the powers of empathy, listening, and community to shape brand relevance.
GUEST: IKRAM GUERD, Aspivix

• Ep.3 Leading the Shift
TOPIC: Changing the conversation to open minds, spark dialogue, and move markets.
GUEST: TRACY MACNEAL, Materna Medical

• Ep.4 The Art of Being Human
TOPIC: Transitioning your voice from clinical to conversational for authentic, relatable connection.
GUESTS: DR. MANDY PULLIAM and CHRISTINA REITA, Axena Health

• Ep.5 The Power (and Pitfalls) of Influence
TOPIC: Working with creators, ambassadors, and UGC to build trust and amplify impact.
GUEST: ERICA GATLIN, CEG Agency

• Ep.6 The FemTech Social Media Playbook
TOPIC: Platform strategies to make your message stick and spread.
GUEST: DR. ANJALI MALIK, BRCA Strong  https://www.tiktok.com/@anjalimalikmd

• Ep.7 What Investors Really Want
TOPIC: Insider perspectives on winning attention and securing funding in women’s health.
GUEST: AMY MILLMAN, StageNext LLC

• Ep.8 Empowering a FemTech Sales Force
TOPIC: Modern sales enablement strategies that drive connection, confidence, and results.
GUEST: DEBBIE GARNER, FemSelect Ltd.

• Ep.9 Trends That Could Change Everything
TOPIC: Innovations and ideas shaping the next era of FemTech marketing.
GUESTS: CAROLYN RUSH, Koto and DR. JENNY YU

]]> What do we mean by “feminine” communication styles—and why do listening, empathy, trust, and community matter so much when building women’s health brands?

We talk with Ikram Guerd, General Manager (USA) and Chief Marketing Officer at Aspivix, to explore the impact of — and need for — empathy in designing gynecological products and procedures. We cover the importance of listening to women's voices, changing the narrative around gynecological care, and the role of education in empowering patients and providers. Ikram shares insights on marketing strategies for FemTech, the balance between clinical evidence and emotional storytelling, and recent wins in women's health guidelines.

Product Context: Carevix® by Aspivix, a female-friendly solution for transcervical procedures.
This discussion is for informational purposes only and does not constitute medical or investment advice.

A Perimenopositive™ podcast, powered by GrayMatter Agency, Inc.
©2025 GrayMatter Agency, Inc. (www.graymatter.agency)

See below for full list of series episodes.

Guest:
Ikram Guerd, GM (USA) & CMO, Aspivix

Company & Product Links:
• Aspivix
• Carevix® (for USA)

Creator Link:
• GrayMatter Agency: https://graymatter.agency/

Show Resources:
• It's Time for FemTech to Step Up — marketing insights, strategies, and tactics for women's health brands
• Episode Webpage

Extras:
• Episode Mocktail Poster! Bees Knees Mocktail

Chapters:
00:00 Cold Open & Intro
01:50 Introducing Ikram Guerd
03:02 Pain Is the Problem That Went Ignored
06:41 Listening as a Catalyst for Change
08:12 Changing the Narrative to Invite Change in Care
13:02 When Stories and Evidence Work Together
17:24 The Importance of Finding Champions
22:43 Turning Patient Voices Into Strategic Pillars
25:00 How Social Accelerates Credibility
29:50 FemTech’s Responsibility in This Moment
32:43 A Patient Story That Says It All
36:54 Take Every Opportunity to Spread the Word
40:02 Thank You and Outro

Series Episodes:
• Ep.1 Let’s Set the Record Straight
TOPIC: Unlocking opportunities in a world of misinformation for credible, emotionally intelligent marketing.
GUEST: DR. C (THE VAG DOC) https://www.tiktok.com/@thevagdoc

• Ep.2 Feminine by Design
TOPIC: Harnessing the powers of empathy, listening, and community to shape brand relevance.
GUEST: IKRAM GUERD, Aspivix

• Ep.3 Leading the Shift
TOPIC: Changing the conversation to open minds, spark dialogue, and move markets.
GUEST: TRACY MACNEAL, Materna Medical

• Ep.4 The Art of Being Human
TOPIC: Transitioning your voice from clinical to conversational for authentic, relatable connection.
GUESTS: DR. MANDY PULLIAM and CHRISTINA REITA, Axena Health

• Ep.5 The Power (and Pitfalls) of Influence
TOPIC: Working with creators, ambassadors, and UGC to build trust and amplify impact.
GUEST: ERICA GATLIN, CEG Agency

• Ep.6 The FemTech Social Media Playbook
TOPIC: Platform strategies to make your message stick and spread.
GUEST: DR. ANJALI MALIK, BRCA Strong  https://www.tiktok.com/@anjalimalikmd

• Ep.7 What Investors Really Want
TOPIC: Insider perspectives on winning attention and securing funding in women’s health.
GUEST: AMY MILLMAN, StageNext LLC

• Ep.8 Empowering a FemTech Sales Force
TOPIC: Modern sales enablement strategies that drive connection, confidence, and results.
GUEST: DEBBIE GARNER, FemSelect Ltd.

• Ep.9 Trends That Could Change Everything
TOPIC: Innovations and ideas shaping the next era of FemTech marketing.
GUESTS: CAROLYN RUSH, Koto and DR. JENNY YU

]]> Wed, 04 Feb 2026 12:00:00 -0500 A Perimenopositive™ Podcast by GrayMatter Agency A Perimenopositive™ Podcast by GrayMatter Agency 2466 What do we mean by “feminine” communication styles—and why do listening, empathy, trust, and community matter so much when building women’s health brands?

We talk with Ikram Guerd, General Manager (USA) and Chief Marketing Officer at Aspivix, to explore the impact of — and need for — empathy in designing gynecological products and procedures. We cover the importance of listening to women's voices, changing the narrative around gynecological care, and the role of education in empowering patients and providers. Ikram shares insights on marketing strategies for FemTech, the balance between clinical evidence and emotional storytelling, and recent wins in women's health guidelines.

Product Context: Carevix® by Aspivix, a female-friendly solution for transcervical procedures.
This discussion is for informational purposes only and does not constitute medical or investment advice.

A Perimenopositive™ podcast, powered by GrayMatter Agency, Inc.
©2025 GrayMatter Agency, Inc. (www.graymatter.agency)

See below for full list of series episodes.

Guest:
Ikram Guerd, GM (USA) & CMO, Aspivix

Company & Product Links:
• Aspivix
• Carevix® (for USA)

Creator Link:
• GrayMatter Agency: https://graymatter.agency/

Show Resources:
• It's Time for FemTech to Step Up — marketing insights, strategies, and tactics for women's health brands
• Episode Webpage

Extras:
• Episode Mocktail Poster! Bees Knees Mocktail

Chapters:
00:00 Cold Open & Intro
01:50 Introducing Ikram Guerd
03:02 Pain Is the Problem That Went Ignored
06:41 Listening as a Catalyst for Change
08:12 Changing the Narrative to Invite Change in Care
13:02 When Stories and Evidence Work Together
17:24 The Importance of Finding Champions
22:43 Turning Patient Voices Into Strategic Pillars
25:00 How Social Accelerates Credibility
29:50 FemTech’s Responsibility in This Moment
32:43 A Patient Story That Says It All
36:54 Take Every Opportunity to Spread the Word
40:02 Thank You and Outro

Series Episodes:
• Ep.1 Let’s Set the Record Straight
TOPIC: Unlocking opportunities in a world of misinformation for credible, emotionally intelligent marketing.
GUEST: DR. C (THE VAG DOC) https://www.tiktok.com/@thevagdoc

• Ep.2 Feminine by Design
TOPIC: Harnessing the powers of empathy, listening, and community to shape brand relevance.
GUEST: IKRAM GUERD, Aspivix

• Ep.3 Leading the Shift
TOPIC: Changing the conversation to open minds, spark dialogue, and move markets.
GUEST: TRACY MACNEAL, Materna Medical

• Ep.4 The Art of Being Human
TOPIC: Transitioning your voice from clinical to conversational for authentic, relatable connection.
GUESTS: DR. MANDY PULLIAM and CHRISTINA REITA, Axena Health

• Ep.5 The Power (and Pitfalls) of Influence
TOPIC: Working with creators, ambassadors, and UGC to build trust and amplify impact.
GUEST: ERICA GATLIN, CEG Agency

• Ep.6 The FemTech Social Media Playbook
TOPIC: Platform strategies to make your message stick and spread.
GUEST: DR. ANJALI MALIK, BRCA Strong  https://www.tiktok.com/@anjalimalikmd

• Ep.7 What Investors Really Want
TOPIC: Insider perspectives on winning attention and securing funding in women’s health.
GUEST: AMY MILLMAN, StageNext LLC

• Ep.8 Empowering a FemTech Sales Force
TOPIC: Modern sales enablement strategies that drive connection, confidence, and results.
GUEST: DEBBIE GARNER, FemSelect Ltd.

• Ep.9 Trends That Could Change Everything
TOPIC: Innovations and ideas shaping the next era of FemTech marketing.
GUESTS: CAROLYN RUSH, Koto and DR. JENNY YU

]]> FemTech podcast, women’s health, women’s health marketing, healthcare marketing, medical device marketing, brand strategy, health startups, female founders, women entrepreneurs, digital health, health innovation, commercialization, health equity, patient-centered marketing, women-led healthcare companies No Gabrielle Svenning Karen Flynn Ikram Guerd Let's Set the Record Straight 1 1 Let's Set the Record Straight full eb081741-5552-4c77-a2ed-2ac02d1d6ee5 https://share.transistor.fm/s/e63a73f0 Calling Dr. Google? Health misinformation thrives online — and it’s impacting real decisions. How can FemTech brands be part of the solution and also use the power of platforms to market effectively?

This is what we dig into with the help of one of the most trusted medical voices in women's health online: Dr. C, a practicing OB-GYN known to millions of viewers as The Vag Doc. Together, we unpack how women are really searching for answers today, why misinformation so often wins, and how credibility, clarity, and consistency can become powerful antidotes. For FemTech founders, marketers, and brand leaders, this conversation makes the case for embracing a marketing mindset — not to persuade, but to educate, connect, and help audiences feel confident enough to lean in. Because trust isn’t a tactic. It’s the strategy.

A Perimenopositive™ podcast, powered by GrayMatter Agency, Inc.
©2025 GrayMatter Agency, Inc. (graymatter.agency)

See below for full list of series episodes.

Guest:
Dr. C, a.k.a. "The Vag Doc"

Guest Links:
TikTok/@thevagdoc
YouTube/@TheVagDoc

Creator Link:
• GrayMatter Agency: https://graymatter.agency/

Show Resources:
• It's Time for FemTech to Step Up — marketing insights, strategies, and tactics for women's health brands
• Episode Webpage

Extras:
• Episode Mocktail Poster! Sparkling Carmen

Chapters:
00:00 Cold Open and Intro
02:24 Introducing Dr. C (The Vag Doc)
05:25 The Knowledge Gap No One Addressed
08:00 How Women Look for Answers
15:31 Why Misinformation Wins
19:14 Trust Is the Strategy
24:03 The Real-World Cost of Misunderstanding
27:23 Creating Clarity
37:03 Why Analogies Work
41:28 Partnering With Brands
45:26 Protecting Authenticity and Tone
47:57 The Hallmarks of Success
55:02 Thank You and Outro

Series Episodes:
• Ep.1 Let’s Set the Record Straight
TOPIC: Unlocking opportunities in a world of misinformation for credible, emotionally intelligent marketing.
GUEST: DR. C (THE VAG DOC) https://www.tiktok.com/@thevagdoc

• Ep.2 Feminine by Design
TOPIC: Harnessing the powers of empathy, listening, and community to shape brand relevance.
GUEST: IKRAM GUERD, Aspivix

• Ep.3 Leading the Shift
TOPIC: Changing the conversation to open minds, spark dialogue, and move markets.
GUEST: TRACY MACNEAL, Materna Medical

• Ep.4 The Art of Being Human
TOPIC: Transitioning your voice from clinical to conversational for authentic, relatable connection.
GUESTS: DR. MANDY PULLIAM and CHRISTINA REITA, Axena Health

• Ep.5 The Power (and Pitfalls) of Influence
TOPIC: Working with creators, ambassadors, and UGC to build trust and amplify impact.
GUEST: ERICA GATLIN, CEG Agency

• Ep.6 The FemTech Social Media Playbook
TOPIC: Platform strategies to make your message stick and spread.
GUEST: DR. ANJALI MALIK, BRCA Strong  https://www.tiktok.com/@anjalimalikmd

• Ep.7 What Investors Really Want
TOPIC: Insider perspectives on winning attention and securing funding in women’s health.
GUEST: AMY MILLMAN, StageNext LLC

• Ep.8 Empowering a FemTech Sales Force
TOPIC: Modern sales enablement strategies that drive connection, confidence, and results.
GUEST: DEBBIE GARNER, FemSelect Ltd.

• Ep.9 Trends That Could Change Everything
TOPIC: Innovations and ideas shaping the next era of FemTech marketing.
GUESTS: CAROLYN RUSH, Koto and DR. JENNY YU

Click here to view the episode transcript.

]]> Calling Dr. Google? Health misinformation thrives online — and it’s impacting real decisions. How can FemTech brands be part of the solution and also use the power of platforms to market effectively?

This is what we dig into with the help of one of the most trusted medical voices in women's health online: Dr. C, a practicing OB-GYN known to millions of viewers as The Vag Doc. Together, we unpack how women are really searching for answers today, why misinformation so often wins, and how credibility, clarity, and consistency can become powerful antidotes. For FemTech founders, marketers, and brand leaders, this conversation makes the case for embracing a marketing mindset — not to persuade, but to educate, connect, and help audiences feel confident enough to lean in. Because trust isn’t a tactic. It’s the strategy.

A Perimenopositive™ podcast, powered by GrayMatter Agency, Inc.
©2025 GrayMatter Agency, Inc. (graymatter.agency)

See below for full list of series episodes.

Guest:
Dr. C, a.k.a. "The Vag Doc"

Guest Links:
TikTok/@thevagdoc
YouTube/@TheVagDoc

Creator Link:
• GrayMatter Agency: https://graymatter.agency/

Show Resources:
• It's Time for FemTech to Step Up — marketing insights, strategies, and tactics for women's health brands
• Episode Webpage

Extras:
• Episode Mocktail Poster! Sparkling Carmen

Chapters:
00:00 Cold Open and Intro
02:24 Introducing Dr. C (The Vag Doc)
05:25 The Knowledge Gap No One Addressed
08:00 How Women Look for Answers
15:31 Why Misinformation Wins
19:14 Trust Is the Strategy
24:03 The Real-World Cost of Misunderstanding
27:23 Creating Clarity
37:03 Why Analogies Work
41:28 Partnering With Brands
45:26 Protecting Authenticity and Tone
47:57 The Hallmarks of Success
55:02 Thank You and Outro

Series Episodes:
• Ep.1 Let’s Set the Record Straight
TOPIC: Unlocking opportunities in a world of misinformation for credible, emotionally intelligent marketing.
GUEST: DR. C (THE VAG DOC) https://www.tiktok.com/@thevagdoc

• Ep.2 Feminine by Design
TOPIC: Harnessing the powers of empathy, listening, and community to shape brand relevance.
GUEST: IKRAM GUERD, Aspivix

• Ep.3 Leading the Shift
TOPIC: Changing the conversation to open minds, spark dialogue, and move markets.
GUEST: TRACY MACNEAL, Materna Medical

• Ep.4 The Art of Being Human
TOPIC: Transitioning your voice from clinical to conversational for authentic, relatable connection.
GUESTS: DR. MANDY PULLIAM and CHRISTINA REITA, Axena Health

• Ep.5 The Power (and Pitfalls) of Influence
TOPIC: Working with creators, ambassadors, and UGC to build trust and amplify impact.
GUEST: ERICA GATLIN, CEG Agency

• Ep.6 The FemTech Social Media Playbook
TOPIC: Platform strategies to make your message stick and spread.
GUEST: DR. ANJALI MALIK, BRCA Strong  https://www.tiktok.com/@anjalimalikmd

• Ep.7 What Investors Really Want
TOPIC: Insider perspectives on winning attention and securing funding in women’s health.
GUEST: AMY MILLMAN, StageNext LLC

• Ep.8 Empowering a FemTech Sales Force
TOPIC: Modern sales enablement strategies that drive connection, confidence, and results.
GUEST: DEBBIE GARNER, FemSelect Ltd.

• Ep.9 Trends That Could Change Everything
TOPIC: Innovations and ideas shaping the next era of FemTech marketing.
GUESTS: CAROLYN RUSH, Koto and DR. JENNY YU

Click here to view the episode transcript.

]]> Wed, 21 Jan 2026 12:01:00 -0500 A Perimenopositive™ Podcast by GrayMatter Agency A Perimenopositive™ Podcast by GrayMatter Agency 3388 Calling Dr. Google? Health misinformation thrives online — and it’s impacting real decisions. How can FemTech brands be part of the solution and also use the power of platforms to market effectively?

This is what we dig into with the help of one of the most trusted medical voices in women's health online: Dr. C, a practicing OB-GYN known to millions of viewers as The Vag Doc. Together, we unpack how women are really searching for answers today, why misinformation so often wins, and how credibility, clarity, and consistency can become powerful antidotes. For FemTech founders, marketers, and brand leaders, this conversation makes the case for embracing a marketing mindset — not to persuade, but to educate, connect, and help audiences feel confident enough to lean in. Because trust isn’t a tactic. It’s the strategy.

A Perimenopositive™ podcast, powered by GrayMatter Agency, Inc.
©2025 GrayMatter Agency, Inc. (graymatter.agency)

See below for full list of series episodes.

Guest:
Dr. C, a.k.a. "The Vag Doc"

Guest Links:
TikTok/@thevagdoc
YouTube/@TheVagDoc

Creator Link:
• GrayMatter Agency: https://graymatter.agency/

Show Resources:
• It's Time for FemTech to Step Up — marketing insights, strategies, and tactics for women's health brands
• Episode Webpage

Extras:
• Episode Mocktail Poster! Sparkling Carmen

Chapters:
00:00 Cold Open and Intro
02:24 Introducing Dr. C (The Vag Doc)
05:25 The Knowledge Gap No One Addressed
08:00 How Women Look for Answers
15:31 Why Misinformation Wins
19:14 Trust Is the Strategy
24:03 The Real-World Cost of Misunderstanding
27:23 Creating Clarity
37:03 Why Analogies Work
41:28 Partnering With Brands
45:26 Protecting Authenticity and Tone
47:57 The Hallmarks of Success
55:02 Thank You and Outro

Series Episodes:
• Ep.1 Let’s Set the Record Straight
TOPIC: Unlocking opportunities in a world of misinformation for credible, emotionally intelligent marketing.
GUEST: DR. C (THE VAG DOC) https://www.tiktok.com/@thevagdoc

• Ep.2 Feminine by Design
TOPIC: Harnessing the powers of empathy, listening, and community to shape brand relevance.
GUEST: IKRAM GUERD, Aspivix

• Ep.3 Leading the Shift
TOPIC: Changing the conversation to open minds, spark dialogue, and move markets.
GUEST: TRACY MACNEAL, Materna Medical

• Ep.4 The Art of Being Human
TOPIC: Transitioning your voice from clinical to conversational for authentic, relatable connection.
GUESTS: DR. MANDY PULLIAM and CHRISTINA REITA, Axena Health

• Ep.5 The Power (and Pitfalls) of Influence
TOPIC: Working with creators, ambassadors, and UGC to build trust and amplify impact.
GUEST: ERICA GATLIN, CEG Agency

• Ep.6 The FemTech Social Media Playbook
TOPIC: Platform strategies to make your message stick and spread.
GUEST: DR. ANJALI MALIK, BRCA Strong  https://www.tiktok.com/@anjalimalikmd

• Ep.7 What Investors Really Want
TOPIC: Insider perspectives on winning attention and securing funding in women’s health.
GUEST: AMY MILLMAN, StageNext LLC

• Ep.8 Empowering a FemTech Sales Force
TOPIC: Modern sales enablement strategies that drive connection, confidence, and results.
GUEST: DEBBIE GARNER, FemSelect Ltd.

• Ep.9 Trends That Could Change Everything
TOPIC: Innovations and ideas shaping the next era of FemTech marketing.
GUESTS: CAROLYN RUSH, Koto and DR. JENNY YU

Click here to view the episode transcript.

]]> women’s health misinformation, trust in healthcare marketing, healthcare influencers No Gabrielle Svenning Karen Flynn Dr. C (a.k.a. The Vag Doc) Why This Podcast? Why Now? And What to Expect Why This Podcast? Why Now? And What to Expect full e629a05c-8cab-48e3-9c77-5a8b421a856c https://share.transistor.fm/s/ab8f3b19 In this short kick-off episode, we (Gabrielle Svenning and Karen Flynn) introduce ourselves, the podcast, and the reason behind it.

We discuss the evolving landscape of women's health marketing and the need for brands to engage strategically with intention and boldness to meet the moment, stand out in a competitive marketplace, and establish leadership.

We give a brief overview of this limited interview-based information series, designed to provide actionable insights and tools for marketers, founders, and strategists in the women's health sector, with a roadmap for navigating challenges and opportunities in the field.

And we introduce an important feature of every episode of "Two Uteruses Walk into a Bar"… Mocktail of the Day!

See below for full list of series episodes.

A Perimenopositive™ podcast
©2025 GrayMatter Agency, Inc. (graymatter.agency)

Creator Link:
• GrayMatter Agency: https://graymatter.agency/

Show Reserouces:
• It's Time for FemTech to Step Up — marketing insights, strategies, and tactics for women's health brands
• Closing the Women's Health Gap — 2024 McKinsey Health Institute insight report

Extras:
• Episode Mocktail Poster! Rosemary Paloma Spritz

Chapters:
00:00 Intro
00:28 Welcome
01:17 Why This Podcast Series
02:36 About the Name
03:29 Mocktail of the Day
04:00 Who We Are
05:26 What to Expect
06:48 Wrap Up, See You Soon!
07:28 Outro

Upcoming Series Episodes:
• Ep.1 Let’s Set the Record Straight
TOPIC: Unlocking opportunities in a world of misinformation for credible, emotionally intelligent marketing.
GUEST: DR. C (THE VAG DOC)

• Ep.2 Feminine by Design
TOPIC: Harnessing the powers of empathy, listening, and community to shape brand relevance.
GUEST: IIKRAM GUERD, Aspivix

• Ep.3 Leading the Shift
TOPIC: Changing the conversation to open minds, spark dialogue, and move markets.
GUEST: TRACY MACNEAL, Materna Medical

• Ep.4 The Art of Being Human
TOPIC: Transitioning your voice from clinical to conversational for authentic, relatable connection.
GUESTS: DR. MANDY PULLIAM and CHRISTINA REITA, Axena Health

• Ep.5 The Power (and Pitfalls) of Influence
TOPIC: Working with creators, ambassadors, and UGC to build trust and amplify impact.
GUEST: ERICA GATLIN, CEG Agency

• Ep.6 The FemTech Social Media Playbook
TOPIC: Platform strategies to make your message stick and spread.
GUEST: DR. ANJALI MALIK, BRCA Strong

• Ep.7 What Investors Really Want
TOPIC: Insider perspectives on winning attention and securing funding in women’s health.
GUEST: AMY MILLMAN, Next Stage LCC

• Ep.8 Empowering a FemTech Sales Force
TOPIC: Modern sales enablement strategies that drive connection, confidence, and results.
GUEST: DEBBIE GARNER, FemSelect Ltd.

• Ep.9 Trends That Could Change Everything
TOPIC: Innovations and ideas shaping the next era of FemTech marketing.
GUESTS: CAROLYN RUSH, Koto and DR. JENNY YU

Click here to view the episode transcript.

]]> In this short kick-off episode, we (Gabrielle Svenning and Karen Flynn) introduce ourselves, the podcast, and the reason behind it.

We discuss the evolving landscape of women's health marketing and the need for brands to engage strategically with intention and boldness to meet the moment, stand out in a competitive marketplace, and establish leadership.

We give a brief overview of this limited interview-based information series, designed to provide actionable insights and tools for marketers, founders, and strategists in the women's health sector, with a roadmap for navigating challenges and opportunities in the field.

And we introduce an important feature of every episode of "Two Uteruses Walk into a Bar"… Mocktail of the Day!

See below for full list of series episodes.

A Perimenopositive™ podcast
©2025 GrayMatter Agency, Inc. (graymatter.agency)

Creator Link:
• GrayMatter Agency: https://graymatter.agency/

Show Reserouces:
• It's Time for FemTech to Step Up — marketing insights, strategies, and tactics for women's health brands
• Closing the Women's Health Gap — 2024 McKinsey Health Institute insight report

Extras:
• Episode Mocktail Poster! Rosemary Paloma Spritz

Chapters:
00:00 Intro
00:28 Welcome
01:17 Why This Podcast Series
02:36 About the Name
03:29 Mocktail of the Day
04:00 Who We Are
05:26 What to Expect
06:48 Wrap Up, See You Soon!
07:28 Outro

Upcoming Series Episodes:
• Ep.1 Let’s Set the Record Straight
TOPIC: Unlocking opportunities in a world of misinformation for credible, emotionally intelligent marketing.
GUEST: DR. C (THE VAG DOC)

• Ep.2 Feminine by Design
TOPIC: Harnessing the powers of empathy, listening, and community to shape brand relevance.
GUEST: IIKRAM GUERD, Aspivix

• Ep.3 Leading the Shift
TOPIC: Changing the conversation to open minds, spark dialogue, and move markets.
GUEST: TRACY MACNEAL, Materna Medical

• Ep.4 The Art of Being Human
TOPIC: Transitioning your voice from clinical to conversational for authentic, relatable connection.
GUESTS: DR. MANDY PULLIAM and CHRISTINA REITA, Axena Health

• Ep.5 The Power (and Pitfalls) of Influence
TOPIC: Working with creators, ambassadors, and UGC to build trust and amplify impact.
GUEST: ERICA GATLIN, CEG Agency

• Ep.6 The FemTech Social Media Playbook
TOPIC: Platform strategies to make your message stick and spread.
GUEST: DR. ANJALI MALIK, BRCA Strong

• Ep.7 What Investors Really Want
TOPIC: Insider perspectives on winning attention and securing funding in women’s health.
GUEST: AMY MILLMAN, Next Stage LCC

• Ep.8 Empowering a FemTech Sales Force
TOPIC: Modern sales enablement strategies that drive connection, confidence, and results.
GUEST: DEBBIE GARNER, FemSelect Ltd.

• Ep.9 Trends That Could Change Everything
TOPIC: Innovations and ideas shaping the next era of FemTech marketing.
GUESTS: CAROLYN RUSH, Koto and DR. JENNY YU

Click here to view the episode transcript.

]]> Wed, 14 Jan 2026 13:15:46 -0500 GrayMatter Agency, Inc. GrayMatter Agency, Inc. 471 In this short kick-off episode, we (Gabrielle Svenning and Karen Flynn) introduce ourselves, the podcast, and the reason behind it.

We discuss the evolving landscape of women's health marketing and the need for brands to engage strategically with intention and boldness to meet the moment, stand out in a competitive marketplace, and establish leadership.

We give a brief overview of this limited interview-based information series, designed to provide actionable insights and tools for marketers, founders, and strategists in the women's health sector, with a roadmap for navigating challenges and opportunities in the field.

And we introduce an important feature of every episode of "Two Uteruses Walk into a Bar"… Mocktail of the Day!

See below for full list of series episodes.

A Perimenopositive™ podcast
©2025 GrayMatter Agency, Inc. (graymatter.agency)

Creator Link:
• GrayMatter Agency: https://graymatter.agency/

Show Reserouces:
• It's Time for FemTech to Step Up — marketing insights, strategies, and tactics for women's health brands
• Closing the Women's Health Gap — 2024 McKinsey Health Institute insight report

Extras:
• Episode Mocktail Poster! Rosemary Paloma Spritz

Chapters:
00:00 Intro
00:28 Welcome
01:17 Why This Podcast Series
02:36 About the Name
03:29 Mocktail of the Day
04:00 Who We Are
05:26 What to Expect
06:48 Wrap Up, See You Soon!
07:28 Outro

Upcoming Series Episodes:
• Ep.1 Let’s Set the Record Straight
TOPIC: Unlocking opportunities in a world of misinformation for credible, emotionally intelligent marketing.
GUEST: DR. C (THE VAG DOC)

• Ep.2 Feminine by Design
TOPIC: Harnessing the powers of empathy, listening, and community to shape brand relevance.
GUEST: IIKRAM GUERD, Aspivix

• Ep.3 Leading the Shift
TOPIC: Changing the conversation to open minds, spark dialogue, and move markets.
GUEST: TRACY MACNEAL, Materna Medical

• Ep.4 The Art of Being Human
TOPIC: Transitioning your voice from clinical to conversational for authentic, relatable connection.
GUESTS: DR. MANDY PULLIAM and CHRISTINA REITA, Axena Health

• Ep.5 The Power (and Pitfalls) of Influence
TOPIC: Working with creators, ambassadors, and UGC to build trust and amplify impact.
GUEST: ERICA GATLIN, CEG Agency

• Ep.6 The FemTech Social Media Playbook
TOPIC: Platform strategies to make your message stick and spread.
GUEST: DR. ANJALI MALIK, BRCA Strong

• Ep.7 What Investors Really Want
TOPIC: Insider perspectives on winning attention and securing funding in women’s health.
GUEST: AMY MILLMAN, Next Stage LCC

• Ep.8 Empowering a FemTech Sales Force
TOPIC: Modern sales enablement strategies that drive connection, confidence, and results.
GUEST: DEBBIE GARNER, FemSelect Ltd.

• Ep.9 Trends That Could Change Everything
TOPIC: Innovations and ideas shaping the next era of FemTech marketing.
GUESTS: CAROLYN RUSH, Koto and DR. JENNY YU

Click here to view the episode transcript.

]]> FemTech podcast, women’s health marketing, healthcare marketing strategy, FemTech founders, women-led healthcare companies No Karen Flynn Gabrielle Svenning