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    <title>TRUpreneur</title>
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    <description>This podcast is focused on starting, stabilizing, and succeeding (on your terms) in your entrepreneurial endeavours. Includes several series of interviews highlighting a range of different small businesses including solopreneurs</description>
    <copyright>© 2026 David Crouch</copyright>
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    <pubDate>Mon, 15 Jun 2026 16:03:50 -0700</pubDate>
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    <link>https://thetrupreneur.com</link>
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      <title>TRUpreneur</title>
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    <itunes:category text="Business">
      <itunes:category text="Marketing"/>
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    <itunes:type>episodic</itunes:type>
    <itunes:author>David Crouch</itunes:author>
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    <itunes:summary>This podcast is focused on starting, stabilizing, and succeeding (on your terms) in your entrepreneurial endeavours. Includes several series of interviews highlighting a range of different small businesses including solopreneurs</itunes:summary>
    <itunes:subtitle>This podcast is focused on starting, stabilizing, and succeeding (on your terms) in your entrepreneurial endeavours.</itunes:subtitle>
    <itunes:keywords>starting a business, small business, entrepreneurs</itunes:keywords>
    <itunes:owner>
      <itunes:name>David Crouch</itunes:name>
    </itunes:owner>
    <itunes:complete>No</itunes:complete>
    <itunes:explicit>No</itunes:explicit>
    <item>
      <title>Islands Edition - Lisa Sliwowska &amp; Figs and Honey</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>7</itunes:episode>
      <podcast:episode>7</podcast:episode>
      <itunes:title>Islands Edition - Lisa Sliwowska &amp; Figs and Honey</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/7614be1f</link>
      <description>
        <![CDATA[<p>An on-premises conversation with Lisa Sliwowska owner of Figs and Honey Beauty Therapy and Healing Arts, which also includes wonderful guest accommodations available through Air BnB. Lisa provides everything from pedicures and facials to Reiki and Transformational Therapy</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>An on-premises conversation with Lisa Sliwowska owner of Figs and Honey Beauty Therapy and Healing Arts, which also includes wonderful guest accommodations available through Air BnB. Lisa provides everything from pedicures and facials to Reiki and Transformational Therapy</p>]]>
      </content:encoded>
      <pubDate>Mon, 15 Jun 2026 15:46:11 -0700</pubDate>
      <author>David Crouch</author>
      <enclosure url="https://media.transistor.fm/7614be1f/12000a10.mp3" length="53295081" type="audio/mpeg"/>
      <itunes:author>David Crouch</itunes:author>
      <itunes:duration>3330</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>An on-premises conversation with Lisa Sliwowska owner of Figs and Honey Beauty Therapy and Healing Arts, which also includes wonderful guest accommodations available through Air BnB. Lisa provides everything from pedicures and facials to Reiki and Transformational Therapy</p>]]>
      </itunes:summary>
      <itunes:keywords>beautician, aesthetics, Reiki</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Islands Edition - Valerie Louvet &amp; Homecare Saltspring</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>6</itunes:episode>
      <podcast:episode>6</podcast:episode>
      <itunes:title>Islands Edition - Valerie Louvet &amp; Homecare Saltspring</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6d02ab71-6426-47de-804e-04bc128c3fb4</guid>
      <link>https://share.transistor.fm/s/8461491f</link>
      <description>
        <![CDATA[<p>An interesting and informative conversation with Valerie about the complexities of running a business supporting seniors in their homes as they experience physical and mental health challenges. This will be a growing issue as the baby boomers age</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>An interesting and informative conversation with Valerie about the complexities of running a business supporting seniors in their homes as they experience physical and mental health challenges. This will be a growing issue as the baby boomers age</p>]]>
      </content:encoded>
      <pubDate>Fri, 12 Jun 2026 13:44:20 -0700</pubDate>
      <author>David Crouch</author>
      <enclosure url="https://media.transistor.fm/8461491f/5bb171e7.mp3" length="39540420" type="audio/mpeg"/>
      <itunes:author>David Crouch</itunes:author>
      <itunes:duration>3026</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>An interesting and informative conversation with Valerie about the complexities of running a business supporting seniors in their homes as they experience physical and mental health challenges. This will be a growing issue as the baby boomers age</p>]]>
      </itunes:summary>
      <itunes:keywords>senior care, Salt Spring Island, aging in place</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Islands Edition - Jason Griffin and TourSaltspring</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>5</itunes:episode>
      <podcast:episode>5</podcast:episode>
      <itunes:title>Islands Edition - Jason Griffin and TourSaltspring</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ee542e14-1d7e-4d50-9008-9b639cd68324</guid>
      <link>https://share.transistor.fm/s/668e9cf5</link>
      <description>
        <![CDATA[<p>Jason Griffin in conversation about moving to Saltspring and building a bus-based tour company that provides a range of exciting tours for tourists showcasing the topography and people of this island</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Jason Griffin in conversation about moving to Saltspring and building a bus-based tour company that provides a range of exciting tours for tourists showcasing the topography and people of this island</p>]]>
      </content:encoded>
      <pubDate>Wed, 03 Jun 2026 12:20:14 -0700</pubDate>
      <author>David Crouch</author>
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      <itunes:author>David Crouch</itunes:author>
      <itunes:duration>2663</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Jason Griffin in conversation about moving to Saltspring and building a bus-based tour company that provides a range of exciting tours for tourists showcasing the topography and people of this island</p>]]>
      </itunes:summary>
      <itunes:keywords>tourism, saltspring island, vacation tours</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Islands Edition - Peri Lavender &amp; Saltspring Apple Co</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>4</itunes:episode>
      <podcast:episode>4</podcast:episode>
      <itunes:title>Islands Edition - Peri Lavender &amp; Saltspring Apple Co</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9ed05940-4718-4f93-a4b4-e3393182c007</guid>
      <link>https://share.transistor.fm/s/181ef1f1</link>
      <description>
        <![CDATA[<p>David chats with Peri Lavender one of the partners in Salt Spring Apple Company about their amazing quest to start an ambitious apple orchard and a cidery while also making nearly every conceivable product one can from apples. Including crowd favourite fritters</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>David chats with Peri Lavender one of the partners in Salt Spring Apple Company about their amazing quest to start an ambitious apple orchard and a cidery while also making nearly every conceivable product one can from apples. Including crowd favourite fritters</p>]]>
      </content:encoded>
      <pubDate>Wed, 20 May 2026 16:33:31 -0700</pubDate>
      <author>David Crouch</author>
      <enclosure url="https://media.transistor.fm/181ef1f1/5e9cebe0.mp3" length="42041807" type="audio/mpeg"/>
      <itunes:author>David Crouch</itunes:author>
      <itunes:duration>3165</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>David chats with Peri Lavender one of the partners in Salt Spring Apple Company about their amazing quest to start an ambitious apple orchard and a cidery while also making nearly every conceivable product one can from apples. Including crowd favourite fritters</p>]]>
      </itunes:summary>
      <itunes:keywords>starting a business, apple growing, cidery, SaltSpring Island,</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Islands Edition - Kaeli Yarwood &amp; Steffich Fine Art</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>3</itunes:episode>
      <podcast:episode>3</podcast:episode>
      <itunes:title>Islands Edition - Kaeli Yarwood &amp; Steffich Fine Art</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">47c83a3c-9ac5-4297-834c-f80547f02852</guid>
      <link>https://share.transistor.fm/s/d031097a</link>
      <description>
        <![CDATA[<p>I enjoyed my conversation with Kaeli Yarwood who became -  as she terms it  - a reluctant art gallery owner with the tragic death of her mentor and business namesake Matt Steffich in June, 2020 just as Covid was also ramping up. She faced other problems including a premises flood that resulted in a gallery relocation. Despite all of this she has come through with flying colours, some of it on the back of the Shopify e-commerce site she built under Matt's oversight in 2019</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>I enjoyed my conversation with Kaeli Yarwood who became -  as she terms it  - a reluctant art gallery owner with the tragic death of her mentor and business namesake Matt Steffich in June, 2020 just as Covid was also ramping up. She faced other problems including a premises flood that resulted in a gallery relocation. Despite all of this she has come through with flying colours, some of it on the back of the Shopify e-commerce site she built under Matt's oversight in 2019</p>]]>
      </content:encoded>
      <pubDate>Tue, 12 May 2026 14:12:04 -0700</pubDate>
      <author>David Crouch</author>
      <enclosure url="https://media.transistor.fm/d031097a/69eebeb6.mp3" length="41526285" type="audio/mpeg"/>
      <itunes:author>David Crouch</itunes:author>
      <itunes:duration>3128</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>I enjoyed my conversation with Kaeli Yarwood who became -  as she terms it  - a reluctant art gallery owner with the tragic death of her mentor and business namesake Matt Steffich in June, 2020 just as Covid was also ramping up. She faced other problems including a premises flood that resulted in a gallery relocation. Despite all of this she has come through with flying colours, some of it on the back of the Shopify e-commerce site she built under Matt's oversight in 2019</p>]]>
      </itunes:summary>
      <itunes:keywords>Art gallery, Saltspring island, small business, entrepreneur</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Islands Edition - Sandi Poystila &amp; The Islands Marketplace</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>2</itunes:episode>
      <podcast:episode>2</podcast:episode>
      <itunes:title>Islands Edition - Sandi Poystila &amp; The Islands Marketplace</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">fe17a033-f364-489b-ad5b-b920cda3e9c4</guid>
      <link>https://share.transistor.fm/s/7f0b0534</link>
      <description>
        <![CDATA[<p>Sandi Poystila talks about her 20 year publishing venture: starting it, growing it, and ending it about a year ago. She talks about passion, the key requirement for sales capability, how she enjoyed dealing with people who worked for the publication and the tough decision to stop. It is a lesson for all entrepreneurs: how is your business going to end</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Sandi Poystila talks about her 20 year publishing venture: starting it, growing it, and ending it about a year ago. She talks about passion, the key requirement for sales capability, how she enjoyed dealing with people who worked for the publication and the tough decision to stop. It is a lesson for all entrepreneurs: how is your business going to end</p>]]>
      </content:encoded>
      <pubDate>Fri, 08 May 2026 12:46:44 -0700</pubDate>
      <author>David Crouch</author>
      <enclosure url="https://media.transistor.fm/7f0b0534/0ede280b.mp3" length="39589883" type="audio/mpeg"/>
      <itunes:author>David Crouch</itunes:author>
      <itunes:duration>3005</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Sandi Poystila talks about her 20 year publishing venture: starting it, growing it, and ending it about a year ago. She talks about passion, the key requirement for sales capability, how she enjoyed dealing with people who worked for the publication and the tough decision to stop. It is a lesson for all entrepreneurs: how is your business going to end</p>]]>
      </itunes:summary>
      <itunes:keywords>publishing, small business, Salt Spring island</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Islands Edition - Holly MacDonald &amp; Spark and Co</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>1</itunes:episode>
      <podcast:episode>1</podcast:episode>
      <itunes:title>Islands Edition - Holly MacDonald &amp; Spark and Co</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4ee1cc09-7dcc-4fc0-bb58-78c3236459f6</guid>
      <link>https://share.transistor.fm/s/452a353d</link>
      <description>
        <![CDATA[<p>This intriguing 2 part episode features Holly MacDonald the principal behind the 19 year old e-learning firm located on Salt Spring Island whose clients are literally found globally. Holly talks about her business and where it is in 2026 and then, after listening to it  she reflects on a previous podcast from 2021 that described her professional services firm. It is truly a tribute to her that the core strategies have seen her go from strength to strength</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This intriguing 2 part episode features Holly MacDonald the principal behind the 19 year old e-learning firm located on Salt Spring Island whose clients are literally found globally. Holly talks about her business and where it is in 2026 and then, after listening to it  she reflects on a previous podcast from 2021 that described her professional services firm. It is truly a tribute to her that the core strategies have seen her go from strength to strength</p>]]>
      </content:encoded>
      <pubDate>Wed, 29 Apr 2026 14:15:08 -0700</pubDate>
      <author>David Crouch</author>
      <enclosure url="https://media.transistor.fm/452a353d/a9baf0f0.mp3" length="44871960" type="audio/mpeg"/>
      <itunes:author>David Crouch</itunes:author>
      <itunes:duration>3144</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>This intriguing 2 part episode features Holly MacDonald the principal behind the 19 year old e-learning firm located on Salt Spring Island whose clients are literally found globally. Holly talks about her business and where it is in 2026 and then, after listening to it  she reflects on a previous podcast from 2021 that described her professional services firm. It is truly a tribute to her that the core strategies have seen her go from strength to strength</p>]]>
      </itunes:summary>
      <itunes:keywords>e-learning, elearning, consulting, training consultancy, Thinkific, Articulate</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>CHIR FM as a Entrepreneurial Endeavour</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>6</itunes:episode>
      <podcast:episode>6</podcast:episode>
      <itunes:title>CHIR FM as a Entrepreneurial Endeavour</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">493d878b-17b1-461a-b09f-3ec94d8adf8b</guid>
      <link>https://share.transistor.fm/s/3b0b663a</link>
      <description>
        <![CDATA[<p>David Crouch reviews the 10 year history of Gulf Island Community Radio Society as a board member and the treasurer from a perspective as a business start-up. He goes over honestly and without blushing the variety of mistakes made - in his opinion - on the long but ultimately successful path that led to the on air broadcast station CHIR FM</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>David Crouch reviews the 10 year history of Gulf Island Community Radio Society as a board member and the treasurer from a perspective as a business start-up. He goes over honestly and without blushing the variety of mistakes made - in his opinion - on the long but ultimately successful path that led to the on air broadcast station CHIR FM</p>]]>
      </content:encoded>
      <pubDate>Mon, 27 Apr 2026 15:56:56 -0700</pubDate>
      <author>David Crouch</author>
      <enclosure url="https://media.transistor.fm/3b0b663a/0aa63c29.mp3" length="32803736" type="audio/mpeg"/>
      <itunes:author>David Crouch</itunes:author>
      <itunes:duration>2411</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>David Crouch reviews the 10 year history of Gulf Island Community Radio Society as a board member and the treasurer from a perspective as a business start-up. He goes over honestly and without blushing the variety of mistakes made - in his opinion - on the long but ultimately successful path that led to the on air broadcast station CHIR FM</p>]]>
      </itunes:summary>
      <itunes:keywords>community radio, radio station</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Are you suited to being a TRUpreneur?</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>5</itunes:episode>
      <podcast:episode>5</podcast:episode>
      <itunes:title>Are you suited to being a TRUpreneur?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">01064355-941a-41e9-a1c4-6fb2e8fa4e37</guid>
      <link>https://share.transistor.fm/s/a1b44ce5</link>
      <description>
        <![CDATA[<p>In this episode I explore what I have called the Pam Paradox. There is no one right way to do anything as an entrepreneur but that many people really aren't suited to it. I review a few of the behavioural types that make very unsuitable and in the end unsuccessful entrepreneurs/</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode I explore what I have called the Pam Paradox. There is no one right way to do anything as an entrepreneur but that many people really aren't suited to it. I review a few of the behavioural types that make very unsuitable and in the end unsuccessful entrepreneurs/</p>]]>
      </content:encoded>
      <pubDate>Mon, 09 Mar 2026 16:25:15 -0700</pubDate>
      <author>David Crouch</author>
      <enclosure url="https://media.transistor.fm/a1b44ce5/5df183ed.mp3" length="15987591" type="audio/mpeg"/>
      <itunes:author>David Crouch</itunes:author>
      <itunes:duration>998</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode I explore what I have called the Pam Paradox. There is no one right way to do anything as an entrepreneur but that many people really aren't suited to it. I review a few of the behavioural types that make very unsuitable and in the end unsuccessful entrepreneurs/</p>]]>
      </itunes:summary>
      <itunes:keywords>starting a business, small business, entrepreneurs</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Why become a TRUpreneur?</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>4</itunes:episode>
      <podcast:episode>4</podcast:episode>
      <itunes:title>Why become a TRUpreneur?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">feec4ddf-b23b-4691-84a3-6f1ea07388ef</guid>
      <link>https://share.transistor.fm/s/3fe0c62d</link>
      <description>
        <![CDATA[<p>This episodes covers two distinct topics. That the entrepreneurial journey is really not for everyone. But for those who chose this path it is an adventure where if you are mindful you can craft your own adventure</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This episodes covers two distinct topics. That the entrepreneurial journey is really not for everyone. But for those who chose this path it is an adventure where if you are mindful you can craft your own adventure</p>]]>
      </content:encoded>
      <pubDate>Mon, 09 Mar 2026 16:22:31 -0700</pubDate>
      <author>David Crouch</author>
      <enclosure url="https://media.transistor.fm/3fe0c62d/223cb26f.mp3" length="31702008" type="audio/mpeg"/>
      <itunes:author>David Crouch</itunes:author>
      <itunes:duration>1980</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>This episodes covers two distinct topics. That the entrepreneurial journey is really not for everyone. But for those who chose this path it is an adventure where if you are mindful you can craft your own adventure</p>]]>
      </itunes:summary>
      <itunes:keywords>starting a business, small business, entrepreneurs</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Where is TRUpreneur going as a podcast?</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>3</itunes:episode>
      <podcast:episode>3</podcast:episode>
      <itunes:title>Where is TRUpreneur going as a podcast?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">40af3e96-9672-4e40-a89d-3144c83e0ca0</guid>
      <link>https://share.transistor.fm/s/94532ecc</link>
      <description>
        <![CDATA[<p>In this episode on go through my inspirations for the type of entrepreneurs I most highly value and why I call them TRUpreneurs</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode on go through my inspirations for the type of entrepreneurs I most highly value and why I call them TRUpreneurs</p>]]>
      </content:encoded>
      <pubDate>Mon, 09 Mar 2026 15:59:52 -0700</pubDate>
      <author>David Crouch</author>
      <enclosure url="https://media.transistor.fm/94532ecc/192747ac.mp3" length="12474578" type="audio/mpeg"/>
      <itunes:author>David Crouch</itunes:author>
      <itunes:duration>779</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode on go through my inspirations for the type of entrepreneurs I most highly value and why I call them TRUpreneurs</p>]]>
      </itunes:summary>
      <itunes:keywords>starting a business, small business, entrepreneurs</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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      <title>What are my entrepreneurial qualifications?</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>2</itunes:episode>
      <podcast:episode>2</podcast:episode>
      <itunes:title>What are my entrepreneurial qualifications?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/6866a555</link>
      <description>
        <![CDATA[<p>In this episode I talk about my bona fides starting as a 13 year old interested in small business to the decades of hands-on experience I have as an entrepreneur, primary owning and growing a variety of different consulting enterprises</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode I talk about my bona fides starting as a 13 year old interested in small business to the decades of hands-on experience I have as an entrepreneur, primary owning and growing a variety of different consulting enterprises</p>]]>
      </content:encoded>
      <pubDate>Mon, 09 Mar 2026 15:36:02 -0700</pubDate>
      <author>David Crouch</author>
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      <itunes:author>David Crouch</itunes:author>
      <itunes:duration>1703</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode I talk about my bona fides starting as a 13 year old interested in small business to the decades of hands-on experience I have as an entrepreneur, primary owning and growing a variety of different consulting enterprises</p>]]>
      </itunes:summary>
      <itunes:keywords>starting a business, small business, entrepreneurs</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>What is a TRUpreneur?</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>1</itunes:episode>
      <podcast:episode>1</podcast:episode>
      <itunes:title>What is a TRUpreneur?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/839b0fb8</link>
      <description>
        <![CDATA[<p>In this first episode I define what I mean by TRUpreneur to clarify people starting and building real businesses in an era of part time side hustles and quick for a buck hacks. I also deal with the historical root of entrepreneur, and demonstrate that Silicon Valley definitions are silly. If you are a small business owner you are likely a TRUpreneur</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this first episode I define what I mean by TRUpreneur to clarify people starting and building real businesses in an era of part time side hustles and quick for a buck hacks. I also deal with the historical root of entrepreneur, and demonstrate that Silicon Valley definitions are silly. If you are a small business owner you are likely a TRUpreneur</p>]]>
      </content:encoded>
      <pubDate>Mon, 09 Mar 2026 15:14:37 -0700</pubDate>
      <author>David Crouch</author>
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      <itunes:author>David Crouch</itunes:author>
      <itunes:duration>1591</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this first episode I define what I mean by TRUpreneur to clarify people starting and building real businesses in an era of part time side hustles and quick for a buck hacks. I also deal with the historical root of entrepreneur, and demonstrate that Silicon Valley definitions are silly. If you are a small business owner you are likely a TRUpreneur</p>]]>
      </itunes:summary>
      <itunes:keywords>starting a business, small business, entrepreneurs</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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