Thrills and Chills: Establishing Product Marketing Transistor (https://transistor.fm) https://feeds.transistor.fm/thrills-and-chills-establishing-product-marketing “The company story is the company strategy.” — Ben Horowitz, Partner and Co-founder, Andreessen Horowitz For many startups, marketing isn’t important—until it is. This hasn’t always been the case. For the past decade, everyone was obsessed with finding a “growth hacker.” But now, product marketers are in high demand as companies realize their value. Startups are now asking: when should I hire a product marketer? Should my first marketing hire be a product marketer? Lots of people want to be the first product marketer, but only a few make the leap. They’re the builders. The fixers. The risk-takers. They embrace the chaos. They’re comfortable being uncomfortable. This is a journey into their world. It’s about sharing the thrills and chills of being the first product marketer at a startup. Along the way we’ll meet some amazing people. You’ll hear engaging stories about imperfect product launches. The challenges and nuances of everyday work. The skills needed to succeed. And of course, fresh perspectives on what it really takes to be a company’s first product marketer. The only way to be on this journey is to begin. Let’s go. © 2025 JD Prater, Sharebird 06df9edc-1730-544d-8a6f-a619bb44d893 no The Journey Begins: Welcome to the Thrills and Chills Podcast en Fri, 09 Feb 2024 12:09:36 -0800 Tue, 02 Dec 2025 14:08:24 -0800 https://sharebird.com/shows https://img.transistor.fm/idiZg5sYLaUQiG3mM5lWtLN_nyEXeDiBDcuJA1MZZBw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzE3MzkzLzE2MTEx/OTQ0ODktYXJ0d29y/ay5qcGc.jpg Thrills and Chills: Establishing Product Marketing https://sharebird.com/shows episodic JD Prater, Sharebird “The company story is the company strategy.” — Ben Horowitz, Partner and Co-founder, Andreessen Horowitz For many startups, marketing isn’t important—until it is. This hasn’t always been the case. For the past decade, everyone was obsessed with finding a “growth hacker.” But now, product marketers are in high demand as companies realize their value. Startups are now asking: when should I hire a product marketer? Should my first marketing hire be a product marketer? Lots of people want to be the first product marketer, but only a few make the leap. They’re the builders. The fixers. The risk-takers. They embrace the chaos. They’re comfortable being uncomfortable. This is a journey into their world. It’s about sharing the thrills and chills of being the first product marketer at a startup. Along the way we’ll meet some amazing people. You’ll hear engaging stories about imperfect product launches. The challenges and nuances of everyday work. The skills needed to succeed. And of course, fresh perspectives on what it really takes to be a company’s first product marketer. The only way to be on this journey is to begin. Let’s go. “The company story is the company strategy.” — Ben Horowitz, Partner and Co-founder, Andreessen Horowitz For many startups, marketing isn’t important—until it is. technology, product marketing, marketing Alex Lopes No No Next Phase Growth Beyond Zero to One with Qualia’s Head of Product & Partner Marketing, Priyanka Srinivasan 33 33 Next Phase Growth Beyond Zero to One with Qualia’s Head of Product & Partner Marketing, Priyanka Srinivasan full 477a5a13-c84f-403b-8bfe-dbd43764b9d7 https://share.transistor.fm/s/e78b502a In this week’s season finale, we are featuring Priyanka who leads PMM at Qualia. Qualia is a company whose mission is to transform and improve real estate transactions. Real estate is a new industry for Priyanka, so tune in to hear how to learn a new space and make a jump into a new domain. You’ll also hear how to think about growing the function beyond 0 to 1 and building not just a team, but a product that lasts. It’s likely that your team will change - you’re bound to lose and gain people who you consider key players. At the end of the day though, your product will likely survive your team. So, how do you approach this and build a product that solves real life problems?

Connect with Priyanka on LinkedIn.
Join Priyanka on Sharebird.

Questions covered in this interview:

  1. What is it like to own product marketing?
  2. What do you look for in a company/team/role?
  3. How did you evaluate the risk of a new role?
  4. What are some of the challenges early on? What about now?
  5. What are some of the thrills (highs) and chills (lows) of your product marketing career?
]]> In this week’s season finale, we are featuring Priyanka who leads PMM at Qualia. Qualia is a company whose mission is to transform and improve real estate transactions. Real estate is a new industry for Priyanka, so tune in to hear how to learn a new space and make a jump into a new domain. You’ll also hear how to think about growing the function beyond 0 to 1 and building not just a team, but a product that lasts. It’s likely that your team will change - you’re bound to lose and gain people who you consider key players. At the end of the day though, your product will likely survive your team. So, how do you approach this and build a product that solves real life problems?

Connect with Priyanka on LinkedIn.
Join Priyanka on Sharebird.

Questions covered in this interview:

  1. What is it like to own product marketing?
  2. What do you look for in a company/team/role?
  3. How did you evaluate the risk of a new role?
  4. What are some of the challenges early on? What about now?
  5. What are some of the thrills (highs) and chills (lows) of your product marketing career?
]]> Thu, 20 Jan 2022 03:00:00 -0800 JD Prater, Sharebird JD Prater, Sharebird 1503 In this week’s season finale, we are featuring Priyanka who leads PMM at Qualia. Qualia is a company whose mission is to transform and improve real estate transactions. Real estate is a new industry for Priyanka, so tune in to hear how to learn a new space and make a jump into a new domain. You’ll also hear how to think about growing the function beyond 0 to 1 and building not just a team, but a product that lasts. It’s likely that your team will change - you’re bound to lose and gain people who you consider key players. At the end of the day though, your product will likely survive your team. So, how do you approach this and build a product that solves real life problems?

Connect with Priyanka on LinkedIn.
Join Priyanka on Sharebird.

Questions covered in this interview:

  1. What is it like to own product marketing?
  2. What do you look for in a company/team/role?
  3. How did you evaluate the risk of a new role?
  4. What are some of the challenges early on? What about now?
  5. What are some of the thrills (highs) and chills (lows) of your product marketing career?
]]> technology, product marketing, marketing No A Cheat Code to Establishing PMM with Retool’s Head of Product Marketing, Kevin Garcia 32 32 A Cheat Code to Establishing PMM with Retool’s Head of Product Marketing, Kevin Garcia full d0376e63-636c-4c40-a47f-43586c5ffbd5 https://share.transistor.fm/s/46c0d82e Kevin leads the product marketing function at Retool, an early stage startup and platform for developers to build internal tools. In this interview he and JD discuss growing your personal career and how to identify areas that both challenge and energize you. They discuss what it’s like to be a hands-on builder and learn by doing, how to accelerate your career and the company’s narrative while being both the strategist and executer.

Connect with Kevin on LinkedIn.
Join Kevin on Sharebird.

Questions covered in this interview:

  1. What is it like to own product marketing?
  2. What do you look for in a company/team/role?
  3. How did you evaluate the risk of a new role?
  4. What are some of the challenges early on? What about now?
  5. What are some of the thrills (highs) and chills (lows) of your product marketing career?
]]> Kevin leads the product marketing function at Retool, an early stage startup and platform for developers to build internal tools. In this interview he and JD discuss growing your personal career and how to identify areas that both challenge and energize you. They discuss what it’s like to be a hands-on builder and learn by doing, how to accelerate your career and the company’s narrative while being both the strategist and executer.

Connect with Kevin on LinkedIn.
Join Kevin on Sharebird.

Questions covered in this interview:

  1. What is it like to own product marketing?
  2. What do you look for in a company/team/role?
  3. How did you evaluate the risk of a new role?
  4. What are some of the challenges early on? What about now?
  5. What are some of the thrills (highs) and chills (lows) of your product marketing career?
]]> Thu, 13 Jan 2022 03:00:00 -0800 JD Prater, Sharebird JD Prater, Sharebird 1886 Kevin leads the product marketing function at Retool, an early stage startup and platform for developers to build internal tools. In this interview he and JD discuss growing your personal career and how to identify areas that both challenge and energize you. They discuss what it’s like to be a hands-on builder and learn by doing, how to accelerate your career and the company’s narrative while being both the strategist and executer.

Connect with Kevin on LinkedIn.
Join Kevin on Sharebird.

Questions covered in this interview:

  1. What is it like to own product marketing?
  2. What do you look for in a company/team/role?
  3. How did you evaluate the risk of a new role?
  4. What are some of the challenges early on? What about now?
  5. What are some of the thrills (highs) and chills (lows) of your product marketing career?
]]> technology, product marketing, marketing No Building PMM From Scratch with Process Street’s Sr. Product Marketing Manager, Blake Thorne 31 31 Building PMM From Scratch with Process Street’s Sr. Product Marketing Manager, Blake Thorne full b9991d67-6cf1-4f78-887c-50e7ba333092 https://share.transistor.fm/s/4d8a72dd Wondering what it’s like to join series A startup and establish the PMM function? Blake is the very first product marketer at Process Street, a workflow management tool. In this interview JD and Blake discuss his journey from content marketing to product and what it’s been like strategically building something completely from scratch and being product marketer #1. They also discuss how to amplify your work, keep up with the pace of the organization, and how to loop in peers and mentors when evaluating your new opportunity or move. Also, they're hiring!

Connect with Blake on LinkedIn and Twitter.
Join Blake on Sharebird.

Questions covered in this interview:

  1. What is it like to own product marketing?
  2. What do you look for in a company/team/role?
  3. How did you evaluate the risk of a new role?
  4. What are some of the challenges early on? What about now?
  5. What are some of the thrills (highs) and chills (lows) of your product marketing career?
]]> Wondering what it’s like to join series A startup and establish the PMM function? Blake is the very first product marketer at Process Street, a workflow management tool. In this interview JD and Blake discuss his journey from content marketing to product and what it’s been like strategically building something completely from scratch and being product marketer #1. They also discuss how to amplify your work, keep up with the pace of the organization, and how to loop in peers and mentors when evaluating your new opportunity or move. Also, they're hiring!

Connect with Blake on LinkedIn and Twitter.
Join Blake on Sharebird.

Questions covered in this interview:

  1. What is it like to own product marketing?
  2. What do you look for in a company/team/role?
  3. How did you evaluate the risk of a new role?
  4. What are some of the challenges early on? What about now?
  5. What are some of the thrills (highs) and chills (lows) of your product marketing career?
]]> Thu, 06 Jan 2022 03:00:00 -0800 JD Prater, Sharebird JD Prater, Sharebird 1632 Wondering what it’s like to join series A startup and establish the PMM function? Blake is the very first product marketer at Process Street, a workflow management tool. In this interview JD and Blake discuss his journey from content marketing to product and what it’s been like strategically building something completely from scratch and being product marketer #1. They also discuss how to amplify your work, keep up with the pace of the organization, and how to loop in peers and mentors when evaluating your new opportunity or move. Also, they're hiring!

Connect with Blake on LinkedIn and Twitter.
Join Blake on Sharebird.

Questions covered in this interview:

  1. What is it like to own product marketing?
  2. What do you look for in a company/team/role?
  3. How did you evaluate the risk of a new role?
  4. What are some of the challenges early on? What about now?
  5. What are some of the thrills (highs) and chills (lows) of your product marketing career?
]]> technology, product marketing, marketing No Structuring PMM & Talent Acquisition with Jack Wei, former Senior Director Product Marketing at SmartRecruiters 30 30 Structuring PMM & Talent Acquisition with Jack Wei, former Senior Director Product Marketing at SmartRecruiters full 194993fd-5d53-4962-9b77-74042465dcec https://share.transistor.fm/s/baa0c74c One thing that product marketers have in common is that scrappy “get shit done” mentality. In this interview Jack and JD talk about how being a part of a growing company has led to career growth and promotion for Jack. They also dive into the challenges and growing pains of seeing a company grow and scale, hiring frameworks, interview tips, and how brand building is made possible through category creation. You’ll also hear how data and analytics aid to inform decisions and the many highs and lows of Jack’s journey in PMM.

Connect with Jack on LinkedIn.
Join Jack on Sharebird.

Questions covered in this interview:

  1. What is it like to own product marketing?
  2. What do you look for in a company/team/role?
  3. How did you evaluate the risk of a new role?
  4. What are some of the challenges early on? What about now?
  5. What are some of the thrills (highs) and chills (lows) of your product marketing career?
]]> One thing that product marketers have in common is that scrappy “get shit done” mentality. In this interview Jack and JD talk about how being a part of a growing company has led to career growth and promotion for Jack. They also dive into the challenges and growing pains of seeing a company grow and scale, hiring frameworks, interview tips, and how brand building is made possible through category creation. You’ll also hear how data and analytics aid to inform decisions and the many highs and lows of Jack’s journey in PMM.

Connect with Jack on LinkedIn.
Join Jack on Sharebird.

Questions covered in this interview:

  1. What is it like to own product marketing?
  2. What do you look for in a company/team/role?
  3. How did you evaluate the risk of a new role?
  4. What are some of the challenges early on? What about now?
  5. What are some of the thrills (highs) and chills (lows) of your product marketing career?
]]> Thu, 16 Dec 2021 03:00:00 -0800 JD Prater, Sharebird JD Prater, Sharebird 1763 One thing that product marketers have in common is that scrappy “get shit done” mentality. In this interview Jack and JD talk about how being a part of a growing company has led to career growth and promotion for Jack. They also dive into the challenges and growing pains of seeing a company grow and scale, hiring frameworks, interview tips, and how brand building is made possible through category creation. You’ll also hear how data and analytics aid to inform decisions and the many highs and lows of Jack’s journey in PMM.

Connect with Jack on LinkedIn.
Join Jack on Sharebird.

Questions covered in this interview:

  1. What is it like to own product marketing?
  2. What do you look for in a company/team/role?
  3. How did you evaluate the risk of a new role?
  4. What are some of the challenges early on? What about now?
  5. What are some of the thrills (highs) and chills (lows) of your product marketing career?
]]> technology, product marketing, marketing No The ROI of Transparency with William Chia, Director of Product Marketing at Osano 29 29 The ROI of Transparency with William Chia, Director of Product Marketing at Osano full a3fed0c1-76e7-4773-80ec-acc54cc7d315 https://share.transistor.fm/s/905f57d2 Apart from being a certified first degree black belt in taekwondo, William is a seasoned product marketer who is taking the good he’s learned from former roles at Twilio and GitLab and channeling that into building out the PMM function at Osano, a data privacy platform. In this interview he and JD discuss what it was like to be a part of two different companies that went public, how to create and build a 30/60/90 day plan that encompasses both quick wins and long term strategy, and the benefits of being transparent and making your work accessible to all.

Connect with William on LinkedIn.
Join William on Sharebird.

Questions covered in this interview:

  1. What is it like to own product marketing?
  2. What do you look for in a company/team/role?
  3. How did you evaluate the risk of a new role?
  4. What are some of the challenges early on? What about now?
  5. What are some of the thrills (highs) and chills (lows) of your product marketing career?
]]> Apart from being a certified first degree black belt in taekwondo, William is a seasoned product marketer who is taking the good he’s learned from former roles at Twilio and GitLab and channeling that into building out the PMM function at Osano, a data privacy platform. In this interview he and JD discuss what it was like to be a part of two different companies that went public, how to create and build a 30/60/90 day plan that encompasses both quick wins and long term strategy, and the benefits of being transparent and making your work accessible to all.

Connect with William on LinkedIn.
Join William on Sharebird.

Questions covered in this interview:

  1. What is it like to own product marketing?
  2. What do you look for in a company/team/role?
  3. How did you evaluate the risk of a new role?
  4. What are some of the challenges early on? What about now?
  5. What are some of the thrills (highs) and chills (lows) of your product marketing career?
]]> Thu, 09 Dec 2021 03:00:00 -0800 JD Prater, Sharebird JD Prater, Sharebird 1930 Apart from being a certified first degree black belt in taekwondo, William is a seasoned product marketer who is taking the good he’s learned from former roles at Twilio and GitLab and channeling that into building out the PMM function at Osano, a data privacy platform. In this interview he and JD discuss what it was like to be a part of two different companies that went public, how to create and build a 30/60/90 day plan that encompasses both quick wins and long term strategy, and the benefits of being transparent and making your work accessible to all.

Connect with William on LinkedIn.
Join William on Sharebird.

Questions covered in this interview:

  1. What is it like to own product marketing?
  2. What do you look for in a company/team/role?
  3. How did you evaluate the risk of a new role?
  4. What are some of the challenges early on? What about now?
  5. What are some of the thrills (highs) and chills (lows) of your product marketing career?
]]> technology, product marketing, marketing No From Consulting to PM to PMM with Randi Lee, Head of Product Marketing at Fundbox 28 28 From Consulting to PM to PMM with Randi Lee, Head of Product Marketing at Fundbox full d4a7bdcf-64cb-432f-b8fe-fac6f6f6f1dd https://share.transistor.fm/s/3712a0d8 Randi is in year two of leading PMM at Fundbox, a company whose mission is to help small businesses manage outstanding receivables and get paid on time. Randi and JD discuss her passion for being a part of companies that are moving from adolescence to maturity, how she has built and scaled her PMM team, managed cross functional relationships, gained headcount, allocated each individual, and showcased a spirit of entrepreneurship.

Connect with Randi on LinkedIn.
Join Randi on Sharebird.

Questions covered in this interview:

  1. What is it like to own product marketing?
  2. What do you look for in a company/team/role?
  3. How did you evaluate the risk of a new role?
  4. What are some of the challenges early on? What about now?
  5. What are some of the thrills (highs) and chills (lows) of your product marketing career?
]]> Randi is in year two of leading PMM at Fundbox, a company whose mission is to help small businesses manage outstanding receivables and get paid on time. Randi and JD discuss her passion for being a part of companies that are moving from adolescence to maturity, how she has built and scaled her PMM team, managed cross functional relationships, gained headcount, allocated each individual, and showcased a spirit of entrepreneurship.

Connect with Randi on LinkedIn.
Join Randi on Sharebird.

Questions covered in this interview:

  1. What is it like to own product marketing?
  2. What do you look for in a company/team/role?
  3. How did you evaluate the risk of a new role?
  4. What are some of the challenges early on? What about now?
  5. What are some of the thrills (highs) and chills (lows) of your product marketing career?
]]> Thu, 02 Dec 2021 03:00:00 -0800 JD Prater, Sharebird JD Prater, Sharebird 1716 Randi is in year two of leading PMM at Fundbox, a company whose mission is to help small businesses manage outstanding receivables and get paid on time. Randi and JD discuss her passion for being a part of companies that are moving from adolescence to maturity, how she has built and scaled her PMM team, managed cross functional relationships, gained headcount, allocated each individual, and showcased a spirit of entrepreneurship.

Connect with Randi on LinkedIn.
Join Randi on Sharebird.

Questions covered in this interview:

  1. What is it like to own product marketing?
  2. What do you look for in a company/team/role?
  3. How did you evaluate the risk of a new role?
  4. What are some of the challenges early on? What about now?
  5. What are some of the thrills (highs) and chills (lows) of your product marketing career?
]]> technology, product marketing, marketing No Product Marketing That Doesn’t SOC with Vanta’s Head of Product Marketing, Sarah Scharf 27 27 Product Marketing That Doesn’t SOC with Vanta’s Head of Product Marketing, Sarah Scharf full ff09164d-2713-410b-ba74-30e7ac0858e0 https://share.transistor.fm/s/e7831a3f Sarah, who previously was a security marketer at Google is now over a year into her role of leading the product marketing team at Vanta. Vanta help businesses get SOC 2, HIPAA, or ISO 27001 compliant. Over 1500 companies use Vanta to automate their security monitoring and prepare for security audits. 


In this interview Sarah and JD discuss what it’s like to make the switch from a large well-known company to a smaller series A startup and what positioning and messaging looks like for her and her team currently as they have been diligently educating customers about their services. 


Tune in to hear her story and how her team is helping startups achieve Google grade security and market a traditionally non-sexy product. They’ve found humorous and effective ways to make their product more appealing and close the high anxiety, low knowledge gap in automated compliance security. 


Connect with Sarah on LinkedIn.
Join Sarah on Sharebird.

Questions covered in this interview:

  1. What is it like to own product marketing?
  2. What do you look for in a company/team/role?
  3. How did you evaluate the risk of a new role?
  4. What are some of the challenges early on? What about now?
  5. What are some of the thrills (highs) and chills (lows) of your product marketing career?
]]> Sarah, who previously was a security marketer at Google is now over a year into her role of leading the product marketing team at Vanta. Vanta help businesses get SOC 2, HIPAA, or ISO 27001 compliant. Over 1500 companies use Vanta to automate their security monitoring and prepare for security audits. 


In this interview Sarah and JD discuss what it’s like to make the switch from a large well-known company to a smaller series A startup and what positioning and messaging looks like for her and her team currently as they have been diligently educating customers about their services. 


Tune in to hear her story and how her team is helping startups achieve Google grade security and market a traditionally non-sexy product. They’ve found humorous and effective ways to make their product more appealing and close the high anxiety, low knowledge gap in automated compliance security. 


Connect with Sarah on LinkedIn.
Join Sarah on Sharebird.

Questions covered in this interview:

  1. What is it like to own product marketing?
  2. What do you look for in a company/team/role?
  3. How did you evaluate the risk of a new role?
  4. What are some of the challenges early on? What about now?
  5. What are some of the thrills (highs) and chills (lows) of your product marketing career?
]]> Thu, 18 Nov 2021 03:00:00 -0800 JD Prater, Sharebird JD Prater, Sharebird 1458 Sarah, who previously was a security marketer at Google is now over a year into her role of leading the product marketing team at Vanta. Vanta help businesses get SOC 2, HIPAA, or ISO 27001 compliant. Over 1500 companies use Vanta to automate their security monitoring and prepare for security audits. 


In this interview Sarah and JD discuss what it’s like to make the switch from a large well-known company to a smaller series A startup and what positioning and messaging looks like for her and her team currently as they have been diligently educating customers about their services. 


Tune in to hear her story and how her team is helping startups achieve Google grade security and market a traditionally non-sexy product. They’ve found humorous and effective ways to make their product more appealing and close the high anxiety, low knowledge gap in automated compliance security. 


Connect with Sarah on LinkedIn.
Join Sarah on Sharebird.

Questions covered in this interview:

  1. What is it like to own product marketing?
  2. What do you look for in a company/team/role?
  3. How did you evaluate the risk of a new role?
  4. What are some of the challenges early on? What about now?
  5. What are some of the thrills (highs) and chills (lows) of your product marketing career?
]]> technology, product marketing, marketing No Evolving Your Problem Marketing Career with NexHealth’s VP of Marketing, Aditya Vempaty 25 25 Evolving Your Problem Marketing Career with NexHealth’s VP of Marketing, Aditya Vempaty full 23341f44-1802-42b7-bff3-0323297c44d5 https://share.transistor.fm/s/d6dafa8a “I like to say it’s problem marketing, not product marketing..” - Aditya Vempaty 


Aditya is the VP of Marketing at NexHealth, a company who is evolutionizing the world of dentistry and medical offices to enable growth of practices and ensure that entrepreneurs are maximizing their ROI. 


Aditya is a pro at category creation and influencing people at a large scale.  In this interview he shares his experience finding innovative solutions in new spaces where there is a clear need for a revolution. 


This interview is all about why product marketers are actually problem marketers and what it means to find the problem first and focus on the product second. 


Connect with Aditya on LinkedIn.
Join Aditya on Sharebird.

Questions covered in this interview:

  1. What is it like to own product marketing?
  2. What do you look for in a company/team/role?
  3. How did you evaluate the risk of a new role?
  4. What are some of the challenges early on? What about now?
  5. What are some of the thrills (highs) and chills (lows) of your product marketing career?
]]> “I like to say it’s problem marketing, not product marketing..” - Aditya Vempaty 


Aditya is the VP of Marketing at NexHealth, a company who is evolutionizing the world of dentistry and medical offices to enable growth of practices and ensure that entrepreneurs are maximizing their ROI. 


Aditya is a pro at category creation and influencing people at a large scale.  In this interview he shares his experience finding innovative solutions in new spaces where there is a clear need for a revolution. 


This interview is all about why product marketers are actually problem marketers and what it means to find the problem first and focus on the product second. 


Connect with Aditya on LinkedIn.
Join Aditya on Sharebird.

Questions covered in this interview:

  1. What is it like to own product marketing?
  2. What do you look for in a company/team/role?
  3. How did you evaluate the risk of a new role?
  4. What are some of the challenges early on? What about now?
  5. What are some of the thrills (highs) and chills (lows) of your product marketing career?
]]> Thu, 11 Nov 2021 03:00:00 -0800 JD Prater, Sharebird JD Prater, Sharebird 1724 “I like to say it’s problem marketing, not product marketing..” - Aditya Vempaty 


Aditya is the VP of Marketing at NexHealth, a company who is evolutionizing the world of dentistry and medical offices to enable growth of practices and ensure that entrepreneurs are maximizing their ROI. 


Aditya is a pro at category creation and influencing people at a large scale.  In this interview he shares his experience finding innovative solutions in new spaces where there is a clear need for a revolution. 


This interview is all about why product marketers are actually problem marketers and what it means to find the problem first and focus on the product second. 


Connect with Aditya on LinkedIn.
Join Aditya on Sharebird.

Questions covered in this interview:

  1. What is it like to own product marketing?
  2. What do you look for in a company/team/role?
  3. How did you evaluate the risk of a new role?
  4. What are some of the challenges early on? What about now?
  5. What are some of the thrills (highs) and chills (lows) of your product marketing career?
]]> technology, product marketing, marketing No From Startup to Unicorn Status with Loom’s Head of PMM, Julia Szatar 24 24 From Startup to Unicorn Status with Loom’s Head of PMM, Julia Szatar full acd8c1e4-0aea-4eb2-bd41-4c2fd7920475 https://share.transistor.fm/s/54c5954b If you’ve been working remotely for any amount of time, chances are you’ve heard of Loom and are one of 14 million plus users. The vision of Loom is to empower effective communication wherever work happens by utilizing video messaging. 


From the outside looking in, you would never believe that only a few people make up the company’s entire marketing team. In this week’s interview we hear from Julia Szatar who leads the product marketing function. Join in as we discuss her journey from PR to acquiring a PMM title, how her and her team approach pricing and packaging, and tips on how to unlock executive buy-in to grow your time and hire!


This is a great story of how a start-up became a unicorn company and the role that PMM played in that achievement.

Connect with Julia on LinkedIn.
Join Julia on Sharebird.

Questions covered in this interview:

  1. What is it like to own product marketing?
  2. What do you look for in a company/team/role?
  3. How did you evaluate the risk of a new role?
  4. What are some of the challenges early on? What about now?
  5. What are some of the thrills (highs) and chills (lows) of your product marketing career?
]]> If you’ve been working remotely for any amount of time, chances are you’ve heard of Loom and are one of 14 million plus users. The vision of Loom is to empower effective communication wherever work happens by utilizing video messaging. 


From the outside looking in, you would never believe that only a few people make up the company’s entire marketing team. In this week’s interview we hear from Julia Szatar who leads the product marketing function. Join in as we discuss her journey from PR to acquiring a PMM title, how her and her team approach pricing and packaging, and tips on how to unlock executive buy-in to grow your time and hire!


This is a great story of how a start-up became a unicorn company and the role that PMM played in that achievement.

Connect with Julia on LinkedIn.
Join Julia on Sharebird.

Questions covered in this interview:

  1. What is it like to own product marketing?
  2. What do you look for in a company/team/role?
  3. How did you evaluate the risk of a new role?
  4. What are some of the challenges early on? What about now?
  5. What are some of the thrills (highs) and chills (lows) of your product marketing career?
]]> Thu, 04 Nov 2021 09:09:50 -0700 JD Prater, Sharebird JD Prater, Sharebird 1581 If you’ve been working remotely for any amount of time, chances are you’ve heard of Loom and are one of 14 million plus users. The vision of Loom is to empower effective communication wherever work happens by utilizing video messaging. 


From the outside looking in, you would never believe that only a few people make up the company’s entire marketing team. In this week’s interview we hear from Julia Szatar who leads the product marketing function. Join in as we discuss her journey from PR to acquiring a PMM title, how her and her team approach pricing and packaging, and tips on how to unlock executive buy-in to grow your time and hire!


This is a great story of how a start-up became a unicorn company and the role that PMM played in that achievement.

Connect with Julia on LinkedIn.
Join Julia on Sharebird.

Questions covered in this interview:

  1. What is it like to own product marketing?
  2. What do you look for in a company/team/role?
  3. How did you evaluate the risk of a new role?
  4. What are some of the challenges early on? What about now?
  5. What are some of the thrills (highs) and chills (lows) of your product marketing career?
]]> technology, product marketing, marketing No Domain Expertise in a New Segment with HackerOne’s Vice President Product Marketing, April Rassa 22 22 Domain Expertise in a New Segment with HackerOne’s Vice President Product Marketing, April Rassa full 12d7e8e4-bd0d-4785-9df9-4c4f1bebddf5 https://share.transistor.fm/s/ab71933f April leads product marketing at HackerOne, a company who hacks companies for good. Their mission is to help reduce cyber crime, protect privacy, and restore trust in the digital society. She hasn’t always worked in cyber security so she shares advice on how to jump into a new market or segment and prove domain expertise.

No matter what the organization, establishing the PMM function always means asking a lot of questions, showing an eagerness to learn, and collecting input to prioritize what areas to begin working on, but how does one do this in an unfamiliar space?

If you’re looking for interview advice, how to establish credibility in a new segment, core skill sets to lean on to help you ramp up, and scaling your PMM team - this interview is for you!

Connect with April on LinkedIn.
Join April on Sharebird.

Questions covered in this interview:

  1. What is it like to own product marketing, comms and content?
  2. What do you look for in a company/team/role?
  3. How did you evaluate the risk of a new role?
  4. What are some of the challenges early on? What about now?
  5. What are some of the thrills (highs) and chills (lows) of your product marketing career?
]]> April leads product marketing at HackerOne, a company who hacks companies for good. Their mission is to help reduce cyber crime, protect privacy, and restore trust in the digital society. She hasn’t always worked in cyber security so she shares advice on how to jump into a new market or segment and prove domain expertise.

No matter what the organization, establishing the PMM function always means asking a lot of questions, showing an eagerness to learn, and collecting input to prioritize what areas to begin working on, but how does one do this in an unfamiliar space?

If you’re looking for interview advice, how to establish credibility in a new segment, core skill sets to lean on to help you ramp up, and scaling your PMM team - this interview is for you!

Connect with April on LinkedIn.
Join April on Sharebird.

Questions covered in this interview:

  1. What is it like to own product marketing, comms and content?
  2. What do you look for in a company/team/role?
  3. How did you evaluate the risk of a new role?
  4. What are some of the challenges early on? What about now?
  5. What are some of the thrills (highs) and chills (lows) of your product marketing career?
]]> Thu, 28 Oct 2021 03:00:00 -0700 JD Prater, Sharebird JD Prater, Sharebird 1770 April leads product marketing at HackerOne, a company who hacks companies for good. Their mission is to help reduce cyber crime, protect privacy, and restore trust in the digital society. She hasn’t always worked in cyber security so she shares advice on how to jump into a new market or segment and prove domain expertise.

No matter what the organization, establishing the PMM function always means asking a lot of questions, showing an eagerness to learn, and collecting input to prioritize what areas to begin working on, but how does one do this in an unfamiliar space?

If you’re looking for interview advice, how to establish credibility in a new segment, core skill sets to lean on to help you ramp up, and scaling your PMM team - this interview is for you!

Connect with April on LinkedIn.
Join April on Sharebird.

Questions covered in this interview:

  1. What is it like to own product marketing, comms and content?
  2. What do you look for in a company/team/role?
  3. How did you evaluate the risk of a new role?
  4. What are some of the challenges early on? What about now?
  5. What are some of the thrills (highs) and chills (lows) of your product marketing career?
]]> technology, product marketing, marketing No Teaser Episode - Sharebird Hosts Kick Off Season 3 of Thrills & Chills 23 23 Teaser Episode - Sharebird Hosts Kick Off Season 3 of Thrills & Chills full b12a681f-05b5-4000-bcd5-6ad1c63cc351 https://share.transistor.fm/s/dc2b46e6 Season 3 is coming soon! Join the conversation as JD meets up with two fellow Sharebird hosts - Mary Sheehan and Jeffrey Vocell. Mary, who leads PMM at Adobe, is the host of Women in PMM where she interviews women who run product marketing at some of the fastest growing technology companies in the world. The mission of the show is to instill confidence in women who are looking for tangible frameworks and takeaways in their current roles or looking to break into the PMM role. Jeffrey, Director of PMM at Iterable, is the host of The Product Marketing Experts, where he interviews guests who have done AMA sessions on various topics including messaging, market research, developing your PMM career, product launches, sales enablement, stakeholder management, and influencing the product roadmap.

Connect with JD, Mary, and Jeffrey on LinkedIn - we love hearing from you! 

]]> Season 3 is coming soon! Join the conversation as JD meets up with two fellow Sharebird hosts - Mary Sheehan and Jeffrey Vocell. Mary, who leads PMM at Adobe, is the host of Women in PMM where she interviews women who run product marketing at some of the fastest growing technology companies in the world. The mission of the show is to instill confidence in women who are looking for tangible frameworks and takeaways in their current roles or looking to break into the PMM role. Jeffrey, Director of PMM at Iterable, is the host of The Product Marketing Experts, where he interviews guests who have done AMA sessions on various topics including messaging, market research, developing your PMM career, product launches, sales enablement, stakeholder management, and influencing the product roadmap.

Connect with JD, Mary, and Jeffrey on LinkedIn - we love hearing from you! 

]]> Thu, 21 Oct 2021 05:45:59 -0700 JD Prater, Sharebird JD Prater, Sharebird 674 Season 3 is coming soon! Join the conversation as JD meets up with two fellow Sharebird hosts - Mary Sheehan and Jeffrey Vocell. Mary, who leads PMM at Adobe, is the host of Women in PMM where she interviews women who run product marketing at some of the fastest growing technology companies in the world. The mission of the show is to instill confidence in women who are looking for tangible frameworks and takeaways in their current roles or looking to break into the PMM role. Jeffrey, Director of PMM at Iterable, is the host of The Product Marketing Experts, where he interviews guests who have done AMA sessions on various topics including messaging, market research, developing your PMM career, product launches, sales enablement, stakeholder management, and influencing the product roadmap.

Connect with JD, Mary, and Jeffrey on LinkedIn - we love hearing from you! 

]]> technology, product marketing, marketing No Nextdoor's Head of Product Marketing, Brianne Shally 21 21 Nextdoor's Head of Product Marketing, Brianne Shally full a3beae8b-99c0-4e92-8d11-5229d55f2f8b https://share.transistor.fm/s/cb72a776 Connect with Brianne on LinkedIn.
Join Brianne on Sharebird.

]]> Connect with Brianne on LinkedIn.
Join Brianne on Sharebird.

]]> Thu, 22 Jul 2021 03:00:00 -0700 JD Prater, Sharebird JD Prater, Sharebird 1714 To round out the season, Brianne is here to share what it’s like leading Product Marketing at an established company. Nextdoor is far past its Series A, leaving the head PMM with the task of not only establishing missing functions, but also correcting existing functions that don’t hit the mark. It’s been both a rewarding and challenging journey for Brianne, involving growing her team from 2 to 8, reorganizing swimming lanes, and shaping go-to-market efforts during a pandemic. Tune into this episode to hear about all the thrills and chills of her journey. To round out the season, Brianne is here to share what it’s like leading Product Marketing at an established company. Nextdoor is far past its Series A, leaving the head PMM with the task of not only establishing missing functions, but also correcting exi technology, product marketing, marketing No Patreon's Head Of Product Marketing, Robin Fontaine 20 20 Patreon's Head Of Product Marketing, Robin Fontaine full 275834cd-4df6-470d-b33f-1153570dca4b https://share.transistor.fm/s/facdaae7 Connect with Robin on LinkedIn.
Join Robin on Sharebird.

]]> Connect with Robin on LinkedIn.
Join Robin on Sharebird.

]]> Thu, 15 Jul 2021 03:00:00 -0700 JD Prater, Sharebird JD Prater, Sharebird 1901 When Robin joined Patreon 3 years ago, she hit the ground running. Her first project, besides establishing the entire Product Marketing function, was a complete packaging and pricing overhaul project. It was a lot to juggle at once, but it also allowed her to provide value right off the bat. Flash forward to today where Patreon is a tech Unicorn with business booming and funds continuing to pour in. In this episode, we’ll hear what they got right, plus all of Robin’s highs and lows along the three-year journey. When Robin joined Patreon 3 years ago, she hit the ground running. Her first project, besides establishing the entire Product Marketing function, was a complete packaging and pricing overhaul project. It was a lot to juggle at once, but it also allowed he technology, product marketing, marketing No dbt Labs Head of Product Marketing, Lauren Craigie 19 19 dbt Labs Head of Product Marketing, Lauren Craigie full e4e8b53c-ba80-4eee-9874-e508702cdfe4 https://share.transistor.fm/s/808a3307 Connect with Lauren on LinkedIn.
Join Lauren on Sharebird.

]]> Connect with Lauren on LinkedIn.
Join Lauren on Sharebird.

]]> Thu, 08 Jul 2021 03:00:00 -0700 JD Prater, Sharebird JD Prater, Sharebird 1998 Just 6 months after Lauren joined the company as Head of Product Marketing, dbt Labs reached Unicorn status with their Series C funding. All of their growth has been product-led, but now it’s Lauren’s job to ensure that growth continues. Whether it’s figuring out how to establish swimming lanes between teams or identifying where sales may be straying from the product narrative, she’s sharing the wins and challenges she’s experienced while establishing the PMM function. Just 6 months after Lauren joined the company as Head of Product Marketing, dbt Labs reached Unicorn status with their Series C funding. All of their growth has been product-led, but now it’s Lauren’s job to ensure that growth continues. Whether it’s figu technology, product marketing, marketing No Afresh's Director of Marketing, Michelle Arguelles 18 18 Afresh's Director of Marketing, Michelle Arguelles full 4bb10069-6fad-4565-9ad5-5ee19da733cc https://share.transistor.fm/s/10e1ae45 Connect with Michelle on LinkedIn.
Join Michelle on Sharebird.

]]> Connect with Michelle on LinkedIn.
Join Michelle on Sharebird.

]]> Thu, 01 Jul 2021 03:00:00 -0700 JD Prater, Sharebird JD Prater, Sharebird 1697 In the throes of COVID and understocked grocery shelves, Michelle got curious about the food supply chain. The more she learned, the more she realized how the industry was severely underserved by tech. Her search for a solution led her to Afresh where she is now Director of Marketing after getting promoted within her first year at the company. In this episode, she’s sharing the details of her journey and how she’s handled establishing their marketing function while getting the hang of a new industry. In the throes of COVID and understocked grocery shelves, Michelle got curious about the food supply chain. The more she learned, the more she realized how the industry was severely underserved by tech. Her search for a solution led her to Afresh where she technology, product marketing, marketing No SalesLoft's VP Product Marketing, Chris Mills 17 17 SalesLoft's VP Product Marketing, Chris Mills full 673c9ebb-def7-4c71-a0bc-00787494daae https://share.transistor.fm/s/48a71e15 Connect with Chris on LinkedIn.
Join Chris on Sharebird.
Check out Chris's AMA here.

]]> Connect with Chris on LinkedIn.
Join Chris on Sharebird.
Check out Chris's AMA here.

]]> Thu, 24 Jun 2021 03:00:00 -0700 JD Prater, Sharebird JD Prater, Sharebird 2339 When you’re establishing product marketing, you never use the same playbook twice. Lean on your experience, yes, but use it to figure out how to shape the product marketing function within the context of your organization’s needs. As a product marketing veteran and current VP of Product Marketing at SalesLoft, Chris has advice on how to do this and maximize impact, all while making the right moves to position yourself for a VP title. When you’re establishing product marketing, you never use the same playbook twice. Lean on your experience, yes, but use it to figure out how to shape the product marketing function within the context of your organization’s needs. As a product marketing v technology, product marketing, marketing No HoneyBook's Director of Product Marketing, Loren Elia 16 16 HoneyBook's Director of Product Marketing, Loren Elia full 883251b3-489f-44b0-a61b-db997fc82620 https://share.transistor.fm/s/d7d14d13 Connect with Loren on LinkedIn.
Join Loren on Sharebird. 

]]> Connect with Loren on LinkedIn.
Join Loren on Sharebird. 

]]> Thu, 17 Jun 2021 03:00:00 -0700 JD Prater, Sharebird JD Prater, Sharebird 1525 Wherever she’s worked, Loren has always been the first PMM hire. It’s a setting she thrives in- one where she can influence strategy, the product, and the teams involved in making an impact. In this week’s episode, she’s giving us advice on how to hit the ground running, add value early on, and set up an efficient system for prioritizing feedback between your internal teams. She’ll also reveal moments of self-doubt and how she remained confident in her abilities as a Product Marketer. Wherever she’s worked, Loren has always been the first PMM hire. It’s a setting she thrives in- one where she can influence strategy, the product, and the teams involved in making an impact. In this week’s episode, she’s giving us advice on how to hit the technology, product marketing, marketing No Cameo's Sr. Director of Product Marketing, Mike Polner 15 15 Cameo's Sr. Director of Product Marketing, Mike Polner full 3327fa8b-d163-44b5-a7be-d48e8b70e14e https://share.transistor.fm/s/09e9622d Connect with Mike on LinkedIn.
Join Mike on Sharebird. 

]]> Connect with Mike on LinkedIn.
Join Mike on Sharebird. 

]]> Thu, 10 Jun 2021 03:00:00 -0700 JD Prater, Sharebird JD Prater, Sharebird 1741 Mike joined Uber Eats at a less than ideal time. In 2017, users of the Uber ride-sharing app were deleting their accounts en masse, and Uber Eats had yet to reach more than 5% awareness in the market. But lucky for UberEats, Mike didn’t shy away from a challenge. Fast forward 4 years and he’s managing a global product marketing team for one of the most successful food delivery apps in the world. Tune in to this episode to hear how he got there and how he navigated the highs and lows along the way. Mike joined Uber Eats at a less than ideal time. In 2017, users of the Uber ride-sharing app were deleting their accounts en masse, and Uber Eats had yet to reach more than 5% awareness in the market. But lucky for UberEats, Mike didn’t shy away from a ch technology, product marketing, marketing No Figma's Senior Manager, Product Marketing, LaShaun Williams 14 14 Figma's Senior Manager, Product Marketing, LaShaun Williams full bef61c9a-019d-40e9-9f5a-e9a7df412714 https://share.transistor.fm/s/39be3724 Connect with LaShaun on LinkedIn.
Join LaShaun on Sharebird. 

]]> Connect with LaShaun on LinkedIn.
Join LaShaun on Sharebird. 

]]> Thu, 03 Jun 2021 03:00:00 -0700 JD Prater, Sharebird JD Prater, Sharebird 2175 LaShaun knew product marketing was for her when she founded her own app for babysitters on demand. It led her to Abstract, where she laid the foundation for PMM, and now she’s at Figma helping build out their PMM efforts. From her experience, she knows what it takes to be proactive rather than reactive, how to define and build relationships with your cross functional teams, and how to fuel your own growth as a PMM. And lucky for us, she’s sharing all her best tips and stories in this very episode. LaShaun knew product marketing was for her when she founded her own app for babysitters on demand. It led her to Abstract, where she laid the foundation for PMM, and now she’s at Figma helping build out their PMM efforts. From her experience, she knows wh technology, product marketing, marketing No Sisu's VP of Marketing, Grant Shirk 13 13 Sisu's VP of Marketing, Grant Shirk full bdb4e0a1-70ce-44a7-8f59-d8dab5f6fe05 https://share.transistor.fm/s/b22677aa Connect with Grant on LinkedIn.
Join Grant on Sharebird. 

]]> Connect with Grant on LinkedIn.
Join Grant on Sharebird. 

]]> Thu, 27 May 2021 03:00:00 -0700 JD Prater, Sharebird JD Prater, Sharebird 1972 Grant joined Sisu as their first Marketing hire when they had 9 employees and zero customers. Those numbers would have some people running for the hills, but not him. In this episode, Grant will elaborate on the criterion he used to assess the opportunity at Sisu, where he steered his focus during different growth stages, and what skills he built upon when considering making the jump from director to VP. Grant joined Sisu as their first Marketing hire when they had 9 employees and zero customers. Those numbers would have some people running for the hills, but not him. In this episode, Grant will elaborate on the criterion he used to assess the opportunity technology, product marketing, marketing No LogDNA's Director of Product Marketing, Alissa Lydon 12 12 LogDNA's Director of Product Marketing, Alissa Lydon full d0526b29-c5fb-407f-961b-63e9f3539c74 https://share.transistor.fm/s/e9276ccb Connect with Alissa on LinkedIn.
Join Alissa on Sharebird. 

]]> Connect with Alissa on LinkedIn.
Join Alissa on Sharebird. 

]]> Thu, 20 May 2021 03:00:00 -0700 JD Prater, Sharebird JD Prater, Sharebird 1823 Successful product marketers have to be comfortable feeling uncomfortable. As an Olympic gold medalist and first product marketing hire at LogDNA, Alissa is all too familiar with this oxymoron. In this episode, we get to hear how Alissa has navigated the first 90 days at her new company, including interpreting times of discomfort as growth opportunities and getting small wins early on. Successful product marketers have to be comfortable feeling uncomfortable. As an Olympic gold medalist and first product marketing hire at LogDNA, Alissa is all too familiar with this oxymoron. In this episode, we get to hear how Alissa has navigated the technology, product marketing, marketing No Verifiable's VP of Growth, Rehan Mirza 11 11 Verifiable's VP of Growth, Rehan Mirza full 4ea7ff0f-9c42-4bd8-8423-8b7feba2b0f3 https://share.transistor.fm/s/509590df Connect with Rehan on LinkedIn.
Join Rehan on Sharebird.

Book recommendation: Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts by Annie Duke

]]> Connect with Rehan on LinkedIn.
Join Rehan on Sharebird.

Book recommendation: Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts by Annie Duke

]]> Thu, 01 Apr 2021 03:00:00 -0700 JD Prater, Sharebird JD Prater, Sharebird 2008 With a passion for healthcare and health systems, Rehan recently joined an early stage company where he's gone back to the basics - rolling up his sleeves to work on PMM fundamentals and building the marketing engine from scratch. He’s working diligently on the ground level to solve a problem he’s passionate about and create a company narrative that effectively tells a compelling story to varying audiences. With a passion for healthcare and health systems, Rehan recently joined an early stage company where he's gone back to the basics - rolling up his sleeves to work on PMM fundamentals and building the marketing engine from scratch. He’s working diligently technology, product marketing, marketing No Airtable's Enterprise and Platform Product Marketing, Kevin Wu 10 10 Airtable's Enterprise and Platform Product Marketing, Kevin Wu full cadb3f0f-cf87-4165-ba89-24ff5b37978a https://share.transistor.fm/s/a00a1718 Connect with Kevin on LinkedIn.
Join Kevin on Sharebird.
Check out Kevin's article, The PMM Classification System. 

]]> Connect with Kevin on LinkedIn.
Join Kevin on Sharebird.
Check out Kevin's article, The PMM Classification System. 

]]> Thu, 25 Mar 2021 03:00:00 -0700 JD Prater, Sharebird JD Prater, Sharebird 1697 Join us as we discuss an article that Kevin wrote around the core skills that are essential for PMMs where he identifies four different types of PMMS. We then dive into his experience at both early and later stage companies, how to know when you’re ready to build a team, what it’s like marketing a unique self-serve product that’s both B2B and B2C, and defining category creation. Question posed in this interview: “Would you rather be at an A company with a B sales team or have an A sales team and a B product?” Join us as we discuss an article that Kevin wrote around the core skills that are essential for PMMs where he identifies four different types of PMMS. We then dive into his experience at both early and later stage companies, how to know when you’re ready technology, product marketing, marketing No Typeform's Head of Product Marketing, Vakis Rigas 9 9 Typeform's Head of Product Marketing, Vakis Rigas full 9c6dc6b0-7dc2-4439-859b-efc86acfc7e0 https://share.transistor.fm/s/301a4c60 Connect with Vakis on LinkedIn.
Join Vakis on Sharebird.
Typeform is hiring! Check out career opportunities here. 

]]> Connect with Vakis on LinkedIn.
Join Vakis on Sharebird.
Typeform is hiring! Check out career opportunities here. 

]]> Thu, 18 Mar 2021 03:00:00 -0700 JD Prater, Sharebird JD Prater, Sharebird 2048 Vakis and I discuss his background and what ultimately led him to his current position at Typeform where he’s helped educate and focus the team’s efforts to create alignment within the company’s narrative and messaging. Starting with his very first task of creating a marketing calendar, Vakis and his team have come a long way and experienced some sweet thrills (and of course chills) along the way. We cover what he looks for in a company, the value of feeling excited about a product and resonating with the people who are using it. Vakis and I discuss his background and what ultimately led him to his current position at Typeform where he’s helped educate and focus the team’s efforts to create alignment within the company’s narrative and messaging. Starting with his very first task o technology, product marketing, marketing No Ironclad's Director of Product Marketing, Stacey Wang 7 7 Ironclad's Director of Product Marketing, Stacey Wang full 0e9a5783-63e6-4036-8e6c-bdea796c3b42 https://share.transistor.fm/s/d1c2464c Connect with Stacey on LinkedIn.
Join Stacey on Sharebird.
Ironclad is hiring! Check out job opportunities here.

]]> Connect with Stacey on LinkedIn.
Join Stacey on Sharebird.
Ironclad is hiring! Check out job opportunities here.

]]> Thu, 11 Mar 2021 03:00:00 -0800 JD Prater, Sharebird JD Prater, Sharebird 1867 From the transition from law into marketing, Stacey and I discuss her journey and what ultimately attracted her to switch gears and jump into the PMM world. We discuss the importance of buying into the vision of a company, the strength of varying skill sets and diverse backgrounds amongst the team, and having a deep understanding of the product. From the transition from law into marketing, Stacey and I discuss her journey and what ultimately attracted her to switch gears and jump into the PMM world. We discuss the importance of buying into the vision of a company, the strength of varying skill se technology, product marketing, marketing No Zapier's Head of Product Marketing, Gregg Miller 8 8 Zapier's Head of Product Marketing, Gregg Miller full 0bc48940-4add-4c7d-8542-499e7af4d2d9 https://share.transistor.fm/s/c57c5223 Connect with Gregg on LinkedIn.
Join Gregg and view his AMA's on Sharebird

]]> Connect with Gregg on LinkedIn.
Join Gregg and view his AMA's on Sharebird

]]> Thu, 04 Mar 2021 03:00:00 -0800 JD Prater, Sharebird JD Prater, Sharebird 1771 Today we're talking about scaling PMM at a company and the biggest challenges of establishing and/or re-establishing the PMM function. Gregg stresses the importance of both selling your vision and building for the future, but not without maintaining the present and taking care of the urgent immediate tasks. We also discuss being in a position of management and how to enable your team to help evangelize the role and add value to your company. Today we're talking about scaling PMM at a company and the biggest challenges of establishing and/or re-establishing the PMM function. Gregg stresses the importance of both selling your vision and building for the future, but not without maintaining the p technology, product marketing, marketing No Coda's Product & Company Marketing Lead, Andrew Stinger 6 6 Coda's Product & Company Marketing Lead, Andrew Stinger full 99a37949-8222-45fc-862c-765d453d8a19 https://share.transistor.fm/s/60c3b483 Connect with Andrew on LinkedIn.
Join Andrew and view his AMA on Sharebird.
Check out Coda's PMM HubTemplate.

]]> Connect with Andrew on LinkedIn.
Join Andrew and view his AMA on Sharebird.
Check out Coda's PMM HubTemplate.

]]> Thu, 25 Feb 2021 03:00:00 -0800 JD Prater, Sharebird JD Prater, Sharebird 2454 How do you identify the difference between a company experiencing growing pains and a company in crisis? Andrew and I discuss this as well as being a part of an army of PMMs vs. being the one and only, the thrills of having the opportunity to build from the ground up, sharpening your skill set by collaborating with other A players, overcoming imposter syndrome and remaining confident in the impact you are making. How do you identify the difference between a company experiencing growing pains and a company in crisis? Andrew and I discuss this as well as being a part of an army of PMMs vs. being the one and only, the thrills of having the opportunity to build from t technology, product marketing, marketing No Bungalow's Head of Product Marketing, Meredith Davis 5 5 Bungalow's Head of Product Marketing, Meredith Davis full d721325c-8ae3-4fc8-9a5c-e89b43c1dda0 https://share.transistor.fm/s/e8a532d8 Connect with Meredith on Linkedin.
Join Meredith on Sharebird. 

]]> Connect with Meredith on Linkedin.
Join Meredith on Sharebird. 

]]> Thu, 18 Feb 2021 03:00:00 -0800 JD Prater, Sharebird JD Prater, Sharebird 2340 How do you evaluate joining a Series B company during the middle of a global pandemic? What are the risks involved moving from a large tech company to a smaller start-up? Meredith and I dissect her personal transition into the startup space, where she passionately leads PMM. We also discuss the importance of believing in the product, seeking out great management when searching for a new role, and what her 30/60/90 day plan looked like.   How do you evaluate joining a Series B company during the middle of a global pandemic? What are the risks involved moving from a large tech company to a smaller start-up? Meredith and I dissect her personal transition into the startup space, where she pas technology, product marketing, marketing No RVezy's Director of Product Marketing, Evelyn Watts 4 4 RVezy's Director of Product Marketing, Evelyn Watts full c4a574ab-ffb0-40c5-bca2-ce9dec202102 https://share.transistor.fm/s/5edb87e9 Connect with Evelyn on LinkedIn.
Join Evelyn on Sharebird.
Check out Natalie Louie's Sharebird AMA on building internal "personas". 

]]> Connect with Evelyn on LinkedIn.
Join Evelyn on Sharebird.
Check out Natalie Louie's Sharebird AMA on building internal "personas". 

]]> Thu, 11 Feb 2021 03:00:00 -0800 JD Prater, Sharebird JD Prater, Sharebird 2080 Join the conversation as I chat with Evelyn, Shopify’s former Head of PMM and RVezy’s new Director of PMM. We talk about what it was like to be a part of a quickly scaling company with rocket ship growth, the important of building and nurturing internal relationships across the organization, and why “it takes a village” to be a successful PMM. Evelyn also has a couple of hilarious chills and thrills. Join the conversation as I chat with Evelyn, Shopify’s former Head of PMM and RVezy’s new Director of PMM. We talk about what it was like to be a part of a quickly scaling company with rocket ship growth, the important of building and nurturing internal r technology, product marketing, marketing No Iterable's Director of Product Marketing, Jeffrey Vocell 3 3 Iterable's Director of Product Marketing, Jeffrey Vocell full 5947e2cb-5b15-4692-9796-6845f88142d9 https://share.transistor.fm/s/bfb1b8de Connect with Jeffrey on LinkedIn.
Join Jeffrey on Sharebird.
Sharebird AMA Reference - Amplitude's Head of Product Marketing, Suyog Deshpande on Developing Your Product Marketing Career
 


]]> Connect with Jeffrey on LinkedIn.
Join Jeffrey on Sharebird.
Sharebird AMA Reference - Amplitude's Head of Product Marketing, Suyog Deshpande on Developing Your Product Marketing Career
 


]]> Thu, 04 Feb 2021 03:00:00 -0800 JD Prater, Sharebird JD Prater, Sharebird 2034 In this episode, I sit down with Jeffrey, a seasoned product marketer with over a decade of experience. We discuss how he made the jump from medical devices to martech, what it was like joining a new company who had recently gone public (Hubspot), taking his Dad's advice, and how he’s honed in on the fundamentals of product marketing to sharpen his skills and deepen his knowledge as he’s grown more senior. We also talk about how he built a new structure to enable scaling and was in the driver seat in writing a new company narrative. In this episode, I sit down with Jeffrey, a seasoned product marketer with over a decade of experience. We discuss how he made the jump from medical devices to martech, what it was like joining a new company who had recently gone public (Hubspot), taking technology, product marketing, marketing No Unbabel's VP Product Marketing, Sarah Din 2 2 Unbabel's VP Product Marketing, Sarah Din full 736a4da8-8d11-4cad-9fff-0f2ae37387cd https://share.transistor.fm/s/d9a546f8 Connect with Sarah on Linkedin.
Join Sarah on Sharebird.
Book Recommendation: First 90 Days by Michael D. Watson
Unbabel is hiring! Check out career opportunities here. 

]]> Connect with Sarah on Linkedin.
Join Sarah on Sharebird.
Book Recommendation: First 90 Days by Michael D. Watson
Unbabel is hiring! Check out career opportunities here. 

]]> Thu, 28 Jan 2021 06:00:00 -0800 JD Prater, Sharebird JD Prater, Sharebird 1987 To kick it off, I've invited Sarah Din, VP Product Marketing at Unbabel to join me in the conversation of what it means to be comfortable being uncomfortable. In this episode, we discuss being at a company when they go public, what that experience is like, and what Sarah was looking for in her decision to take on this new role at a new company. We also cover how she evaluated the risk and how she ultimately crossed the chasm from a Director role to VP. To kick it off, I've invited Sarah Din, VP Product Marketing at Unbabel to join me in the conversation of what it means to be comfortable being uncomfortable. In this episode, we discuss being at a company when they go public, what that experience is like technology, product marketing, marketing No The Journey Begins: Welcome to the Thrills and Chills Podcast 1 1 The Journey Begins: Welcome to the Thrills and Chills Podcast trailer 6c36f4b4-e93a-42cf-9f7d-3f983dde951a https://share.transistor.fm/s/7ea8c5df Connect with JD on LinkedIn: https://www.linkedin.com/in/jdprater/
Check out Sharebird here: https://sharebird.com/

]]> Connect with JD on LinkedIn: https://www.linkedin.com/in/jdprater/
Check out Sharebird here: https://sharebird.com/

]]> Wed, 20 Jan 2021 14:20:08 -0800 JD Prater, Sharebird JD Prater, Sharebird 690 Join us for the thrills and chills, the highs and the lows, of what it takes to establish product marketing. In this trailer, you’ll hear from your host, JD Prater and Alex Lopes, CEO and Founder of Sharebird. Thrills and Chills will provide you with access to marketers who will give you a unique and distinct take on what it takes to establish product marketing. We'll discuss how to prioritize, internally evangelize, prove the value of the PMM function, endure the growing pains of jumping from a series A to a series D company, and so much more. Our hope is that this podcast helps you feel solidarity in the rollercoaster – the thrills and chills – of establishing the product marketing function. You are not alone! This series is brought to you by Klue and produced by Sharebird. Join us for the thrills and chills, the highs and the lows, of what it takes to establish product marketing. In this trailer, you’ll hear from your host, JD Prater and Alex Lopes, CEO and Founder of Sharebird. Thrills and Chills will provide you with acce technology, product marketing, marketing No