Covers 2026-07-08 to 2026-07-15; 5 free papers from 40 selected papers.

This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods.

Episode covers 2026-07-08 – 2026-07-15.

Top papers

• Project Management-Driven Predictive Analytics in Influencer Marketing: A Hybrid Deep Learning Approach for Maximizing Return on Investment
• Profiling Digital Hate: A Multidimensional Measurement Approach Based on the Perspective API
• A dataset of four Decades of Italian TV Commercials: visual, audio, and linguistic feature descriptors.
• AI-Driven Signal Processing Framework for Robust Deepfake Detection and Multimedia Forensic Authentication
• Driving factors of social media article diffusion: Empirical evidence from WeChat

Themes: social media, digital marketing, social media marketing, consumer behavior, elementary education, educational technology, consumer engagement, university students

Methods: survey, quantitative, qualitative, cross-sectional, structural equation modeling, Research and Development

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Premium also covers 10 related news stories, including business-standard.com — I&B ministry expands BARC ratings freeze from news to non-news channels till fresh registration, economictimes.indiatimes.com — audience measurement guidelines - The Economic Times, and emarketer.com — news - Reports, Statistics & Marketing Trends | EMARKETER.

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Covers 2026-07-01 to 2026-07-08; 5 free papers from 40 selected papers.

This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods.

Episode covers 2026-07-01 – 2026-07-08.

Top papers

• The effect of TikTok Shop algorithm and Payday Sale period on conversion rate among Generation Z in Bali
• The Influence of Live Streaming, Brand Image, and Perceived Usefulness of Online Review on Purchase Intention on TikTok Shop
• Comparing the algorithmic fidelity of large language models in predicting human decision making: a case study of vaccination choice
• Trends in exposure to fringe and radical content and groups online
• Toward Robust Low-Latency Live Streaming: Measurement, Prediction, and Rate Adaptation Under Uncertainty

Themes: social media, digital marketing, Generation Z, adolescents, TikTok, digital media, elementary education, student behavior

Methods: survey, qualitative, quantitative, cross-sectional, experimental, case-study

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Premium also covers 10 related news stories, including economictimes.indiatimes.com — audience measurement guidelines - The Economic Times, emarketer.com — news - Reports, Statistics & Marketing Trends | EMARKETER, and pewresearch.org — News Platform Fact Sheet | Pew Research Center.

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Covers 2026-06-24 to 2026-07-01; 5 free papers from 40 selected papers.

This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods.

Episode covers 2026-06-24 – 2026-07-01.

Top papers

• Mapping the Social Sphere: A Critical Analysis of Big Data Visualization Techniques and Challenges
• Indian Television Rating Point Policy 2026: an overview
• RECOMMENDATION ALGORITHMS: HOW AI SHAPES OUR MEDIA PREFERENCES
• THE DIVERGENCE BETWEEN SUBJECTIVE AND OBJECTIVE DATA IN NEUROMARKETING ADVERTISING RESEARCH: THEORETICAL ANALYSIS AND CONCEPTUAL FRAMEWORK
• Applying Artificial Intelligence to Expand the Measurement Tool Kit in Clinical-Psychological Science: Moving Beyond Self-Reports.

Themes: social media, consumer behavior, digital marketing, digital media, social media engagement, influencer marketing, social media marketing, adolescents

Methods: qualitative, survey, quantitative, content analysis, case-study, PLS-SEM

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Premium also covers 10 related news stories, including indiantelevision.com — MIB asks BARC to waive fees as news ratings freeze continues, leibniz-hbi.de — Reuters Institute Digital News Report, and pewresearch.org — News Platform Fact Sheet | Pew Research Center.

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Covers 2026-06-17 to 2026-06-24; 5 free papers from 40 selected papers.

This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods.

Episode covers 2026-06-17 – 2026-06-24.

Top papers

• Engagement without approval: comparing YouTube discourse, interpretive framing, and sentiment integrity of Usher and Kendrick Lamar Super Bowl halftime shows
• Modeling recreational visitation at Bureau of Land Management sites
• Propensity Score Adjustment (PSA)weighting technique for reducing bias in web panel surveys
• Trust, trustworthiness and credibility in corporate social media communication: a TCM-ADO framework-based systematic review
• Ekstraksi Topik dan Deteksi Keberpihakan Portal Berita: Pendekatan Inverted Pyramid Prompting Menggunakan DeepSeek

Themes: social media, digital media, elementary education, digital marketing, public health, mathematics education, adolescents, Generation Z

Methods: survey, quantitative, qualitative, case-study, Research and Development, ADDIE model

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Premium also covers 10 related news stories, including indiantelevision.com — MIB asks BARC to waive fees as news ratings freeze continues, exchange4media.com — Commerce media boom is minting new metrics. But who is counting what matters?, and leibniz-hbi.de — Reuters Institute Digital News Report.

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Covers 2026-06-10 to 2026-06-17; 5 free papers from 40 selected papers.

This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods.

Episode covers 2026-06-10 – 2026-06-17.

Top papers

• Scarcity Coverage on Media and the Effects on Consumer Over‐Purchasing Behavior
• Mapping E-Cigarette Content on Social Media: A Scoping Review of Methods, AI Applications, and Promotional Strategies.
• Análise do desempenho e engajamento digital em plataformas educacionais: estudo de caso do site educacional edsonandrade1955 (2023-2026)
• Navigating the Influencer Marketplace: Long-Tail Effects and Content Strategies
• When does sponsorship-related content engage fans? Evidence from football clubs on Instagram

Themes: social media, consumer behavior, artificial intelligence, mental health, public health, digital media, Instagram, education

Methods: survey, qualitative, quantitative, case-study, Research and Development, content analysis

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Premium also covers 10 related news stories, including eshap.substack.com — CROSS-SCREEN ATTENTION INDEX: THE FIRST ..., instagram.com — In CTV, reach is easy to measure. Impact is what really ... - Instagram, and iabeurope.eu — Why CTV Measurement Transparency Matters More Than Ever.

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Covers 2026-06-03 to 2026-06-10; 5 free papers from 40 selected papers.

This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods.

Episode covers 2026-06-03 – 2026-06-10.

Top papers

• Characteristics of Human-Like Virtual Profiles in Relation to Audience Reach and Engagement on Instagram: Secondary Data Analysis
• Unified Consent in U.S. Sports and Media Analytics: Double Opt-In, Data Governance, and the Reconfiguration of Fan-Centric Marketing
• EXPRESS: Digital Disposal: Self-Perceptions of Online Inauthenticity Promote Social Media Abandonment
• Demystifying the impact of artificial intelligence word-of-mouth (AI-WOM) and knowledge management on social media engagement: comparing Vietnam and China
• When benevolence backfires: trust transfer in Chinese live streaming commerce

Themes: social media, elementary education, digital literacy, student engagement, consumer behavior, educational technology, social media marketing, mathematics education

Methods: quantitative, survey, qualitative, experimental, Research and Development, ADDIE model

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Premium also covers 10 related news stories, including nielsen.com — Nielsen launches Four-Screen Ad Deduplication measurement on ..., adswerve.com — Social media measurement in Google Marketing Platform - Adswerve, and thecurrent.com — In India, advertisers searching for outcomes turn to commerce media.

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Covers 2026-05-27 to 2026-06-03; 5 free papers from 40 selected papers.

This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods.

Episode covers 2026-05-27 – 2026-06-03.

Top papers

• Intermedia Agenda-Setting of a Scientific Controversy in the Hybrid Media System: A Cross-Media and Cross-Platform Analysis of Hydroxychloroquine During COVID-19
• Security Risk Analysis and Detection of Suspicious Communications in Social Media Big Data Using Machine Learning
• Emotion beyond boundaries: How multimodal cues foster cross-cultural affective contagion in immersive livestreaming
• AI-Driven Media Agenda Setting and Public Policy Response: Cases from Chinese Grassroots Governance
• Evaluation of Integrated Digital Marketing Communication Strategy in the Ministry of Agriculture's Social Media

Themes: social media, consumer behavior, digital media, digital marketing, educational technology, social media marketing, influencer marketing, purchase intention

Methods: qualitative, survey, quantitative, mixed-methods, case-study, experimental

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Premium also covers 10 related news stories, including medianews4u.com — BARC Sets New Rules to Strip Landing Page Views from TV Ratings ..., advanced-television.com — Media raises concerns on the Digital Omnibus | Advanced Television, and thecurrent.com — In India, advertisers searching for outcomes turn to commerce media.

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The premium version of this podcast covers all 40 research articles and 10 news stories selected for the episode. Subscribe to the premium podcast.

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Covers 2026-05-20 to 2026-05-27; 5 free papers from 40 selected papers.

This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods.

Episode covers 2026-05-20 – 2026-05-27.

Top papers

• From Virality to Value: A Bibliometric and Thematic Analysis of Engagement Metrics in Brand Storytelling on Social Media
• Mutual Dependencies Within the Publisher-Platform Relationship: Broadening the Perspective on the Role of Emerging Platforms in Journalism
• How privacy communication formats shape sensitive data disclosure in AI applications
• Geolocating Social Media for Crisis Management: A Systematic Literature Review
• We cannot do what we cannot track: Transforming alumni relations through data governance and return on investment measurement

Themes: social media, social media marketing, digital marketing, elementary education, student engagement, interactive media, educational technology, purchase intention

Methods: qualitative, survey, quantitative, case-study, systematic review, content analysis

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Premium also covers 10 related news stories, including agilebrandguide.com — Fuse Media Taps iSpot As Official Measurement Provider For Fast ..., adexchanger.com — Why Agentic Measurement Will Reprice The Ad Market | AdExchanger, and thecurrent.com — In India, advertisers searching for outcomes turn to commerce media.

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Covers 2026-05-13 to 2026-05-20; 5 free papers from 40 selected papers.

Papers about Media Measurement

Episode covers 2026-05-13 – 2026-05-20.

Top papers

• Measuring Google AI Overviews: Activation, Source Quality, Claim Fidelity, and Publisher Impact
• Digital Migration Systems: An Integrated Framework for Theory, Measurement, and Policy
• Digital Information Cascades and Sustainable Visitor Flow Management: Evidence from GPS Trajectories and Social Media During an Urban Festival
• Using Facebook to Improve Participation in Colorectal Cancer Screening: Protocol for a Cluster Randomized Controlled Trial
• Emerging Media Business Models in Kenya in the Digital Era: The Case of Nation Media Group and Standard Group

Themes: social media, social media marketing, education, consumer behavior, digital marketing, misinformation, digital media, mental health

Methods: qualitative, survey, quantitative, content analysis, literature review, case-study

In the news

• en.wikipedia.org — China Global Television Network - Wikipedia
• frontiersin.org — [EPUB] Narrative strategies and interaction performance in Olympic short ...
• barrettmedia.com — World News Tonight Sees 13% Ratings Growth During Chinese ...
• opeu.org.br — Political News and Analysis Sources beyond the Mainstream and ...
• youtube.com — US & China remain two economic giants built in different ways
• ap.org — About Us | The Associated Press

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Episode covers 2026-05-06 – 2026-05-13.

Top papers

• The Vanishing User: Web Analytics in an Agent-Dominated Internet
• Contextual gatekeeping in a platformized news ecology
• Federated high order tensor fusion for privacy preserving multimodal social media analysis
• Made With AI: Consumer Engagement with Social Media Containing AI Disclosures
• ОЦІНКА ЕФЕКТИВНОСТІ МАРКЕТИНГОВОЇ ДІЯЛЬНОСТІ В ДЕВЕЛОПЕРСЬКІЙ КОМПАНІЇ: ПІДХОДИ ТА ІНСТРУМЕНТИ

Themes: social media, consumer behavior, digital media, social media marketing, influencer marketing, student engagement, digital transformation, sustainability

Methods: survey, qualitative, quantitative, case-study, content analysis, cross-sectional

In the news

• thecurrent.com — Chinese EV brands are getting serious about brand-building
• opeu.org.br — Political News and Analysis Sources beyond the Mainstream and ...
• science.org — China's lake expansion amplified rapid CO 2 emissions - Science
• abcnews.com — Video David Muir reports on technological advances of China's ...
• sixthtone.com — China's Next Megaprojects Are Built for Big Science - Sixth Tone
• rsf.org — Türkiye - RSF

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Episode covers 2026-04-29 – 2026-05-06.

Top papers

• Optimizing resource-constrained urban management: a LightGBM approach for high-fidelity prediction
• Use of Instagram and its effect on the mental well-being of university students: A perspective from Pakistan
• Integrating microbial ecology principles into growing media formulation for reliable biological functions
• The Comprehensive Assessment of Social Media Use: Development and Validation Study
• The Impact of Cultural Nuances in the Translation of Indonesian Government Social Media Content on the Digital Literacy of Young Generations

Themes: social media, digital media, consumer behavior, vocational education, educational technology, student engagement, youth, digital marketing

Methods: survey, quantitative, qualitative, case-study, Research and Development, descriptive

In the news

• agilitypr.com — The Media Measurement Trap Nobody Talks About
• statista.com — Chart: How Widespread Is Distrust of Mainstream Media? - Statista
• businesswire.com — Albertsons Media Collective Introduces Onsite Incrementality ...
• shorensteincenter.org — Redefining Local: How Young Americans Engage with Television ...
• audienceproject.com — Why Tempcover invests in cross-media measurement
• newslab.org — Fake News - NewsLab

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