Covers 2026-08-26 to 2026-09-02; 5 free papers from 40 selected papers.

This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods.

Episode covers 2026-08-26 – 2026-09-02.

Top papers

• Quantifying the Nondisclosure of Influencer Advertising on Social Media
• Radical populist parties receive greater audience support on social media: a cross-platform monitoring of digital campaigning for the 2024 European Parliament election
• LEGAL AND ETHICAL REGULATION OF DIGITAL ADVERTISING AND PR COMMUNICATIONS IN THE MEDIA ENVIRONMENT: TRANSPARENCY, RESPONSIBILITY AND AUDIENCE PROTECTION
• Datificación social y auditabilidad informacional: aplicación exploratoria al caso brasileño
• From Popularity to Governance: Media Discourse on Television Platforms

Themes: social media, digital media, digital marketing, elementary education, consumer behavior, media framing, mental health, political communication

Methods: survey, quantitative, qualitative, cross-sectional, content analysis, quasi-experimental

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Covers 2026-08-12 to 2026-08-19; 5 free papers from 40 selected papers.

This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods.

Episode covers 2026-08-12 – 2026-08-19.

Top papers

• Construction of a Dynamic Evaluation System for Cross-Platform Social Media Marketing Effectiveness Integrating Federated Learning
• Platform Adaptation Under Governance Interventions: Actor Best-Response Modeling and an External Public-Case Benchmark
• Expressive authenticity as a behavioral buffer: how advertising recognition shapes engagement in social commerce
• Twi-XL: An Infrastructure for Cross-Media Research in the Netherlands
• Research on E-Commerce Social Relationship Modeling and Marketing Path Optimization Method Based on Graph Neural Network

Themes: social media, digital marketing, consumer behavior, educational technology, sentiment analysis, public health, educational media, social media marketing

Methods: survey, qualitative, quantitative, case-study, Research and Development, cross-sectional

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Premium also covers 10 related news stories, including medianews4u.com — Chrome DM's Pankaj Krishna Proposes Unified Cross-Platform ..., logarithmic.com — Cross-Media Measurement Demands a Privacy Infrastructure ..., and iabeurope.eu — [Guest Member Blog] Europe's Marketers Just Told Us ...

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Covers 2026-08-05 to 2026-08-12; 5 free papers from 40 selected papers.

This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods.

Episode covers 2026-08-05 – 2026-08-12.

Top papers

• AI-Enabled Integrity in Social Networks and Media
• Verbal and nonverbal cues in influencer performance: a deep learning perspective on livestreaming e-commerce
• “The sound of salience”: a tridimensional perspective on issue salience formation
• Corporate liability for social media marketing strategy and practices: A critical literature review
• Social Media Influencers in Firm‐Based Marketing Campaign Phases—A Content Analysis and Future Research Agenda

Themes: social media, digital media, artificial intelligence, digital communication, digital literacy, young adults, social media marketing, elementary education

Methods: survey, qualitative, quantitative, Research and Development, cross-sectional, content analysis

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Premium also covers 10 related news stories, including nielseniq.com — Measure Retail Media Incrementality and Prove Impact, iabeurope.eu — [Guest Member Blog] Europe's Marketers Just Told Us ..., and medianews4u.com — Chrome DM's Pankaj Krishna Proposes Unified Cross ...

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Covers 2026-07-29 to 2026-08-05; 5 free papers from 40 selected papers.

This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods.

Episode covers 2026-07-29 – 2026-08-05.

Top papers

• Who to activate next? Predicting influential and susceptible users in social media marketing with CFT-SIS
• Building National Research Infrastructure for Digital Platform Observability at Scale
• CROSS-PLATFORM NEWS JOURNEYS: MAPPING AUDIENCE ENGAGEMENT ACROSS SOCIAL MEDIA, MESSAGING APPS, AND NEWS WEBSITES
• Beyond the Conventional Pipeline: Large Language Models for Social Science Measurement
• The impact of food advertising on children's daily energy intake: does it differ by advertising content, format, or participant characteristics? A cross-over randomised controlled trial.

Themes: social media, consumer behavior, social media marketing, digital marketing, influencer marketing, digital media, media literacy, digital communication

Methods: survey, qualitative, quantitative, case-study, PLS-SEM, cross-sectional

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Premium also covers 10 related news stories, including indiantelevision.com — Reports suggest BARC may resume weekly TV ratings under new TRP rules, cimm-us.org — News - Coalition for Innovative Media Measurement (CIMM), and ppc.land — Ten European media groups launch ad marketplace against 80% Google grip.

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Covers 2026-07-22 to 2026-07-29; 5 free papers from 40 selected papers.

This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods.

Episode covers 2026-07-22 – 2026-07-29.

Top papers

• Formal Verification Frameworks for Social Media Analytics Pipelines
• Beyond unimodal metrics: a multimodal evaluation framework for geo-referenced content on social media
• AI and Media Transformation: Global Adoption, Emerging Trends, and Industry Impacts
• Cross-context evidence on attitudinal and behavioral outcomes in video streaming consumption
• From Linear TV to Curated Media: Challenges for Youth Public Education Media Campaigns and How "The Real Cost" is Adapting.

Themes: social media, consumer behavior, digital media, elementary education, digital marketing, social media marketing, education, misinformation

Methods: survey, qualitative, quantitative, case-study, cross-sectional, Research and Development

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Premium also covers 10 related news stories, including mediapost.com — MRC Issues 'Interim' Guidance On AI In Media Measurement, indiantelevision.com — Reports suggest BARC may resume weekly TV ratings under new TRP rules, and paperboy.fm — This Week In Media Measurement.

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Covers 2026-07-15 to 2026-07-22; 5 free papers from 40 selected papers.

This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods.

Episode covers 2026-07-15 – 2026-07-22.

Top papers

• Precision at Scale: An End-to-End Graph-based Framework for Mitigating Network Interference in TikTok A/B Tests
• A quantitative study on user interaction and brand perception of visual elements in social media advertising driven by deep learning.
• From Personalisation to Agentic Campaigns: Modern Marketing Techniques Using Artificial Intelligence in the Indian Context
• From “Is It Real?” to “Is It Defensible?”: Governing AI-Assisted Media Production
• Challenges and Optimized Management of Ideological and Political Content Dissemination in New Media

Themes: social media, digital marketing, elementary education, digital media, learning outcomes, body image, mental health, education

Methods: survey, qualitative, quantitative, Research and Development, case-study, content analysis

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Premium also covers 10 related news stories, including chinamediaproject.org — Tracking Control Archives, economictimes.indiatimes.com — audience measurement guidelines - The Economic Times, and bizbrief.ie — European Media And Telecom Giants Unite To Launch Innovative Ad Marketplace - Biz Brief.

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Covers 2026-07-08 to 2026-07-15; 5 free papers from 40 selected papers.

This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods.

Episode covers 2026-07-08 – 2026-07-15.

Top papers

• Project Management-Driven Predictive Analytics in Influencer Marketing: A Hybrid Deep Learning Approach for Maximizing Return on Investment
• Profiling Digital Hate: A Multidimensional Measurement Approach Based on the Perspective API
• A dataset of four Decades of Italian TV Commercials: visual, audio, and linguistic feature descriptors.
• AI-Driven Signal Processing Framework for Robust Deepfake Detection and Multimedia Forensic Authentication
• Driving factors of social media article diffusion: Empirical evidence from WeChat

Themes: social media, digital marketing, social media marketing, consumer behavior, elementary education, educational technology, consumer engagement, university students

Methods: survey, quantitative, qualitative, cross-sectional, structural equation modeling, Research and Development

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Premium also covers 10 related news stories, including business-standard.com — I&B ministry expands BARC ratings freeze from news to non-news channels till fresh registration, economictimes.indiatimes.com — audience measurement guidelines - The Economic Times, and emarketer.com — news - Reports, Statistics & Marketing Trends | EMARKETER.

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Covers 2026-07-01 to 2026-07-08; 5 free papers from 40 selected papers.

This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods.

Episode covers 2026-07-01 – 2026-07-08.

Top papers

• The effect of TikTok Shop algorithm and Payday Sale period on conversion rate among Generation Z in Bali
• The Influence of Live Streaming, Brand Image, and Perceived Usefulness of Online Review on Purchase Intention on TikTok Shop
• Comparing the algorithmic fidelity of large language models in predicting human decision making: a case study of vaccination choice
• Trends in exposure to fringe and radical content and groups online
• Toward Robust Low-Latency Live Streaming: Measurement, Prediction, and Rate Adaptation Under Uncertainty

Themes: social media, digital marketing, Generation Z, adolescents, TikTok, digital media, elementary education, student behavior

Methods: survey, qualitative, quantitative, cross-sectional, experimental, case-study

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Premium also covers 10 related news stories, including economictimes.indiatimes.com — audience measurement guidelines - The Economic Times, emarketer.com — news - Reports, Statistics & Marketing Trends | EMARKETER, and pewresearch.org — News Platform Fact Sheet | Pew Research Center.

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Covers 2026-06-24 to 2026-07-01; 5 free papers from 40 selected papers.

This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods.

Episode covers 2026-06-24 – 2026-07-01.

Top papers

• Mapping the Social Sphere: A Critical Analysis of Big Data Visualization Techniques and Challenges
• Indian Television Rating Point Policy 2026: an overview
• RECOMMENDATION ALGORITHMS: HOW AI SHAPES OUR MEDIA PREFERENCES
• THE DIVERGENCE BETWEEN SUBJECTIVE AND OBJECTIVE DATA IN NEUROMARKETING ADVERTISING RESEARCH: THEORETICAL ANALYSIS AND CONCEPTUAL FRAMEWORK
• Applying Artificial Intelligence to Expand the Measurement Tool Kit in Clinical-Psychological Science: Moving Beyond Self-Reports.

Themes: social media, consumer behavior, digital marketing, digital media, social media engagement, influencer marketing, social media marketing, adolescents

Methods: qualitative, survey, quantitative, content analysis, case-study, PLS-SEM

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Premium also covers 10 related news stories, including indiantelevision.com — MIB asks BARC to waive fees as news ratings freeze continues, leibniz-hbi.de — Reuters Institute Digital News Report, and pewresearch.org — News Platform Fact Sheet | Pew Research Center.

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Covers 2026-06-17 to 2026-06-24; 5 free papers from 40 selected papers.

This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods.

Episode covers 2026-06-17 – 2026-06-24.

Top papers

• Engagement without approval: comparing YouTube discourse, interpretive framing, and sentiment integrity of Usher and Kendrick Lamar Super Bowl halftime shows
• Modeling recreational visitation at Bureau of Land Management sites
• Propensity Score Adjustment (PSA)weighting technique for reducing bias in web panel surveys
• Trust, trustworthiness and credibility in corporate social media communication: a TCM-ADO framework-based systematic review
• Ekstraksi Topik dan Deteksi Keberpihakan Portal Berita: Pendekatan Inverted Pyramid Prompting Menggunakan DeepSeek

Themes: social media, digital media, elementary education, digital marketing, public health, mathematics education, adolescents, Generation Z

Methods: survey, quantitative, qualitative, case-study, Research and Development, ADDIE model

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Premium also covers 10 related news stories, including indiantelevision.com — MIB asks BARC to waive fees as news ratings freeze continues, exchange4media.com — Commerce media boom is minting new metrics. But who is counting what matters?, and leibniz-hbi.de — Reuters Institute Digital News Report.

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Covers 2026-06-10 to 2026-06-17; 5 free papers from 40 selected papers.

This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods.

Episode covers 2026-06-10 – 2026-06-17.

Top papers

• Scarcity Coverage on Media and the Effects on Consumer Over‐Purchasing Behavior
• Mapping E-Cigarette Content on Social Media: A Scoping Review of Methods, AI Applications, and Promotional Strategies.
• Análise do desempenho e engajamento digital em plataformas educacionais: estudo de caso do site educacional edsonandrade1955 (2023-2026)
• Navigating the Influencer Marketplace: Long-Tail Effects and Content Strategies
• When does sponsorship-related content engage fans? Evidence from football clubs on Instagram

Themes: social media, consumer behavior, artificial intelligence, mental health, public health, digital media, Instagram, education

Methods: survey, qualitative, quantitative, case-study, Research and Development, content analysis

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Premium also covers 10 related news stories, including eshap.substack.com — CROSS-SCREEN ATTENTION INDEX: THE FIRST ..., instagram.com — In CTV, reach is easy to measure. Impact is what really ... - Instagram, and iabeurope.eu — Why CTV Measurement Transparency Matters More Than Ever.

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Covers 2026-06-03 to 2026-06-10; 5 free papers from 40 selected papers.

This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods.

Episode covers 2026-06-03 – 2026-06-10.

Top papers

• Characteristics of Human-Like Virtual Profiles in Relation to Audience Reach and Engagement on Instagram: Secondary Data Analysis
• Unified Consent in U.S. Sports and Media Analytics: Double Opt-In, Data Governance, and the Reconfiguration of Fan-Centric Marketing
• EXPRESS: Digital Disposal: Self-Perceptions of Online Inauthenticity Promote Social Media Abandonment
• Demystifying the impact of artificial intelligence word-of-mouth (AI-WOM) and knowledge management on social media engagement: comparing Vietnam and China
• When benevolence backfires: trust transfer in Chinese live streaming commerce

Themes: social media, elementary education, digital literacy, student engagement, consumer behavior, educational technology, social media marketing, mathematics education

Methods: quantitative, survey, qualitative, experimental, Research and Development, ADDIE model

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Premium also covers 10 related news stories, including nielsen.com — Nielsen launches Four-Screen Ad Deduplication measurement on ..., adswerve.com — Social media measurement in Google Marketing Platform - Adswerve, and thecurrent.com — In India, advertisers searching for outcomes turn to commerce media.

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Covers 2026-05-27 to 2026-06-03; 5 free papers from 40 selected papers.

This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods.

Episode covers 2026-05-27 – 2026-06-03.

Top papers

• Intermedia Agenda-Setting of a Scientific Controversy in the Hybrid Media System: A Cross-Media and Cross-Platform Analysis of Hydroxychloroquine During COVID-19
• Security Risk Analysis and Detection of Suspicious Communications in Social Media Big Data Using Machine Learning
• Emotion beyond boundaries: How multimodal cues foster cross-cultural affective contagion in immersive livestreaming
• AI-Driven Media Agenda Setting and Public Policy Response: Cases from Chinese Grassroots Governance
• Evaluation of Integrated Digital Marketing Communication Strategy in the Ministry of Agriculture's Social Media

Themes: social media, consumer behavior, digital media, digital marketing, educational technology, social media marketing, influencer marketing, purchase intention

Methods: qualitative, survey, quantitative, mixed-methods, case-study, experimental

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Premium also covers 10 related news stories, including medianews4u.com — BARC Sets New Rules to Strip Landing Page Views from TV Ratings ..., advanced-television.com — Media raises concerns on the Digital Omnibus | Advanced Television, and thecurrent.com — In India, advertisers searching for outcomes turn to commerce media.

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Covers 2026-05-20 to 2026-05-27; 5 free papers from 40 selected papers.

This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods.

Episode covers 2026-05-20 – 2026-05-27.

Top papers

• From Virality to Value: A Bibliometric and Thematic Analysis of Engagement Metrics in Brand Storytelling on Social Media
• Mutual Dependencies Within the Publisher-Platform Relationship: Broadening the Perspective on the Role of Emerging Platforms in Journalism
• How privacy communication formats shape sensitive data disclosure in AI applications
• Geolocating Social Media for Crisis Management: A Systematic Literature Review
• We cannot do what we cannot track: Transforming alumni relations through data governance and return on investment measurement

Themes: social media, social media marketing, digital marketing, elementary education, student engagement, interactive media, educational technology, purchase intention

Methods: qualitative, survey, quantitative, case-study, systematic review, content analysis

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Premium also covers 10 related news stories, including agilebrandguide.com — Fuse Media Taps iSpot As Official Measurement Provider For Fast ..., adexchanger.com — Why Agentic Measurement Will Reprice The Ad Market | AdExchanger, and thecurrent.com — In India, advertisers searching for outcomes turn to commerce media.

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Covers 2026-05-13 to 2026-05-20; 5 free papers from 40 selected papers.

Papers about Media Measurement

Episode covers 2026-05-13 – 2026-05-20.

Top papers

• Measuring Google AI Overviews: Activation, Source Quality, Claim Fidelity, and Publisher Impact
• Digital Migration Systems: An Integrated Framework for Theory, Measurement, and Policy
• Digital Information Cascades and Sustainable Visitor Flow Management: Evidence from GPS Trajectories and Social Media During an Urban Festival
• Using Facebook to Improve Participation in Colorectal Cancer Screening: Protocol for a Cluster Randomized Controlled Trial
• Emerging Media Business Models in Kenya in the Digital Era: The Case of Nation Media Group and Standard Group

Themes: social media, social media marketing, education, consumer behavior, digital marketing, misinformation, digital media, mental health

Methods: qualitative, survey, quantitative, content analysis, literature review, case-study

In the news

• en.wikipedia.org — China Global Television Network - Wikipedia
• frontiersin.org — [EPUB] Narrative strategies and interaction performance in Olympic short ...
• barrettmedia.com — World News Tonight Sees 13% Ratings Growth During Chinese ...
• opeu.org.br — Political News and Analysis Sources beyond the Mainstream and ...
• youtube.com — US & China remain two economic giants built in different ways
• ap.org — About Us | The Associated Press

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Episode covers 2026-05-06 – 2026-05-13.

Top papers

• The Vanishing User: Web Analytics in an Agent-Dominated Internet
• Contextual gatekeeping in a platformized news ecology
• Federated high order tensor fusion for privacy preserving multimodal social media analysis
• Made With AI: Consumer Engagement with Social Media Containing AI Disclosures
• ОЦІНКА ЕФЕКТИВНОСТІ МАРКЕТИНГОВОЇ ДІЯЛЬНОСТІ В ДЕВЕЛОПЕРСЬКІЙ КОМПАНІЇ: ПІДХОДИ ТА ІНСТРУМЕНТИ

Themes: social media, consumer behavior, digital media, social media marketing, influencer marketing, student engagement, digital transformation, sustainability

Methods: survey, qualitative, quantitative, case-study, content analysis, cross-sectional

In the news

• thecurrent.com — Chinese EV brands are getting serious about brand-building
• opeu.org.br — Political News and Analysis Sources beyond the Mainstream and ...
• science.org — China's lake expansion amplified rapid CO 2 emissions - Science
• abcnews.com — Video David Muir reports on technological advances of China's ...
• sixthtone.com — China's Next Megaprojects Are Built for Big Science - Sixth Tone
• rsf.org — Türkiye - RSF

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Episode covers 2026-04-29 – 2026-05-06.

Top papers

• Optimizing resource-constrained urban management: a LightGBM approach for high-fidelity prediction
• Use of Instagram and its effect on the mental well-being of university students: A perspective from Pakistan
• Integrating microbial ecology principles into growing media formulation for reliable biological functions
• The Comprehensive Assessment of Social Media Use: Development and Validation Study
• The Impact of Cultural Nuances in the Translation of Indonesian Government Social Media Content on the Digital Literacy of Young Generations

Themes: social media, digital media, consumer behavior, vocational education, educational technology, student engagement, youth, digital marketing

Methods: survey, quantitative, qualitative, case-study, Research and Development, descriptive

In the news

• agilitypr.com — The Media Measurement Trap Nobody Talks About
• statista.com — Chart: How Widespread Is Distrust of Mainstream Media? - Statista
• businesswire.com — Albertsons Media Collective Introduces Onsite Incrementality ...
• shorensteincenter.org — Redefining Local: How Young Americans Engage with Television ...
• audienceproject.com — Why Tempcover invests in cross-media measurement
• newslab.org — Fake News - NewsLab

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