Covers 2026-05-27 to 2026-06-03; 5 free papers from 40 selected papers.

This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods.

Episode covers 2026-05-27 – 2026-06-03.

Top papers

• Intermedia Agenda-Setting of a Scientific Controversy in the Hybrid Media System: A Cross-Media and Cross-Platform Analysis of Hydroxychloroquine During COVID-19
• Security Risk Analysis and Detection of Suspicious Communications in Social Media Big Data Using Machine Learning
• Emotion beyond boundaries: How multimodal cues foster cross-cultural affective contagion in immersive livestreaming
• AI-Driven Media Agenda Setting and Public Policy Response: Cases from Chinese Grassroots Governance
• Evaluation of Integrated Digital Marketing Communication Strategy in the Ministry of Agriculture's Social Media

Themes: social media, consumer behavior, digital media, digital marketing, educational technology, social media marketing, influencer marketing, purchase intention

Methods: qualitative, survey, quantitative, mixed-methods, case-study, experimental

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Premium also covers 10 related news stories, including medianews4u.com — BARC Sets New Rules to Strip Landing Page Views from TV Ratings ..., advanced-television.com — Media raises concerns on the Digital Omnibus | Advanced Television, and thecurrent.com — In India, advertisers searching for outcomes turn to commerce media.

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Covers 2026-05-20 to 2026-05-27; 5 free papers from 40 selected papers.

This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods.

Episode covers 2026-05-20 – 2026-05-27.

Top papers

• From Virality to Value: A Bibliometric and Thematic Analysis of Engagement Metrics in Brand Storytelling on Social Media
• Mutual Dependencies Within the Publisher-Platform Relationship: Broadening the Perspective on the Role of Emerging Platforms in Journalism
• How privacy communication formats shape sensitive data disclosure in AI applications
• Geolocating Social Media for Crisis Management: A Systematic Literature Review
• We cannot do what we cannot track: Transforming alumni relations through data governance and return on investment measurement

Themes: social media, social media marketing, digital marketing, elementary education, student engagement, interactive media, educational technology, purchase intention

Methods: qualitative, survey, quantitative, case-study, systematic review, content analysis

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Premium also covers 10 related news stories, including agilebrandguide.com — Fuse Media Taps iSpot As Official Measurement Provider For Fast ..., adexchanger.com — Why Agentic Measurement Will Reprice The Ad Market | AdExchanger, and thecurrent.com — In India, advertisers searching for outcomes turn to commerce media.

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The premium version of this podcast covers all 40 research articles and 10 news stories selected for the episode. Subscribe to the premium podcast.

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Covers 2026-05-13 to 2026-05-20; 5 free papers from 40 selected papers.

Papers about Media Measurement

Episode covers 2026-05-13 – 2026-05-20.

Top papers

• Measuring Google AI Overviews: Activation, Source Quality, Claim Fidelity, and Publisher Impact
• Digital Migration Systems: An Integrated Framework for Theory, Measurement, and Policy
• Digital Information Cascades and Sustainable Visitor Flow Management: Evidence from GPS Trajectories and Social Media During an Urban Festival
• Using Facebook to Improve Participation in Colorectal Cancer Screening: Protocol for a Cluster Randomized Controlled Trial
• Emerging Media Business Models in Kenya in the Digital Era: The Case of Nation Media Group and Standard Group

Themes: social media, social media marketing, education, consumer behavior, digital marketing, misinformation, digital media, mental health

Methods: qualitative, survey, quantitative, content analysis, literature review, case-study

In the news

• en.wikipedia.org — China Global Television Network - Wikipedia
• frontiersin.org — [EPUB] Narrative strategies and interaction performance in Olympic short ...
• barrettmedia.com — World News Tonight Sees 13% Ratings Growth During Chinese ...
• opeu.org.br — Political News and Analysis Sources beyond the Mainstream and ...
• youtube.com — US & China remain two economic giants built in different ways
• ap.org — About Us | The Associated Press

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Episode covers 2026-05-06 – 2026-05-13.

Top papers

• The Vanishing User: Web Analytics in an Agent-Dominated Internet
• Contextual gatekeeping in a platformized news ecology
• Federated high order tensor fusion for privacy preserving multimodal social media analysis
• Made With AI: Consumer Engagement with Social Media Containing AI Disclosures
• ОЦІНКА ЕФЕКТИВНОСТІ МАРКЕТИНГОВОЇ ДІЯЛЬНОСТІ В ДЕВЕЛОПЕРСЬКІЙ КОМПАНІЇ: ПІДХОДИ ТА ІНСТРУМЕНТИ

Themes: social media, consumer behavior, digital media, social media marketing, influencer marketing, student engagement, digital transformation, sustainability

Methods: survey, qualitative, quantitative, case-study, content analysis, cross-sectional

In the news

• thecurrent.com — Chinese EV brands are getting serious about brand-building
• opeu.org.br — Political News and Analysis Sources beyond the Mainstream and ...
• science.org — China's lake expansion amplified rapid CO 2 emissions - Science
• abcnews.com — Video David Muir reports on technological advances of China's ...
• sixthtone.com — China's Next Megaprojects Are Built for Big Science - Sixth Tone
• rsf.org — Türkiye - RSF

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Episode covers 2026-04-29 – 2026-05-06.

Top papers

• Optimizing resource-constrained urban management: a LightGBM approach for high-fidelity prediction
• Use of Instagram and its effect on the mental well-being of university students: A perspective from Pakistan
• Integrating microbial ecology principles into growing media formulation for reliable biological functions
• The Comprehensive Assessment of Social Media Use: Development and Validation Study
• The Impact of Cultural Nuances in the Translation of Indonesian Government Social Media Content on the Digital Literacy of Young Generations

Themes: social media, digital media, consumer behavior, vocational education, educational technology, student engagement, youth, digital marketing

Methods: survey, quantitative, qualitative, case-study, Research and Development, descriptive

In the news

• agilitypr.com — The Media Measurement Trap Nobody Talks About
• statista.com — Chart: How Widespread Is Distrust of Mainstream Media? - Statista
• businesswire.com — Albertsons Media Collective Introduces Onsite Incrementality ...
• shorensteincenter.org — Redefining Local: How Young Americans Engage with Television ...
• audienceproject.com — Why Tempcover invests in cross-media measurement
• newslab.org — Fake News - NewsLab

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