The Naked Marketers Transistor (https://transistor.fm) https://feeds.transistor.fm/thenakedmarketers The Naked Marketers was a podcast dedicated to tools, technology, and creative work in the field of marketing and advertising. The show ran on the TruStory FM podcast network from 2010 to 2012 with hosts Pete Wright, Dane Christensen, and Megan Strand. © TruStory FM e6e10881-5a6a-54fe-9b54-a4f699c9ec16 yes en Mon, 30 Sep 2024 23:27:59 +0000 Wed, 18 Jun 2025 15:15:46 +0000 https://trustory.fm/thenakedmarketers https://img.transistor.fm/68ebyvyq9uQQqAM9DTU3VsvP8k0ExAYNT0MLrMpy9J4/rs:fill:3000:3000:1/q:60/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzMyOTQzLzE2NTk1/OTM3MjMtYXJ0d29y/ay5qcGc.jpg The Naked Marketers https://trustory.fm/thenakedmarketers episodic TruStory FM The Naked Marketers was a podcast dedicated to tools, technology, and creative work in the field of marketing and advertising. The show ran on the TruStory FM podcast network from 2010 to 2012 with hosts Pete Wright, Dane Christensen, and Megan Strand. The Naked Marketers was a podcast dedicated to tools, technology, and creative work in the field of marketing and advertising. Marketing, Social Media, SEO, SEM, Facebook, Twitter, Wordpress TruStory FM shows@trustory.fm No No When half is not quite a feast 63 63 When half is not quite a feast full 366C2020-1D8D-443F-BBE2-A81F96EEDE13 https://share.transistor.fm/s/79dee00e We're talking Olympics on the show today, with ad rates, the NBCU sell-out, access and delays of our favorite sports, and more. And, not only that, we talk Mountain Lion -- Apple's newest operating system, and the changes in behavior that come from the changing tide of app stores.

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]]> We're talking Olympics on the show today, with ad rates, the NBCU sell-out, access and delays of our favorite sports, and more. And, not only that, we talk Mountain Lion -- Apple's newest operating system, and the changes in behavior that come from the changing tide of app stores.

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]]> Tue, 31 Jul 2012 19:26:01 +0000 Dane Christensen & Pete Wright Dane Christensen & Pete Wright 3988 We're talking Olympics on the show today, with ad rates, the NBCU sell-out, access and delays of our favorite sports, and more. And, not only that, we talk Mountain Lion -- Apple's newest operating system, and the changes in behavior that come from the changing tide of app stores. We're talking Olympics on the show today, with ad rates, the NBCU sell-out, access and delays of our favorite sports, and more. And, not only that, we talk Mountain Lion -- Apple's newest operating system, and the changes in behavior that come from the ch Marketing, Social Media, SEO, SEM, Facebook, Twitter, Wordpress No Happy Pioneer Day! 62 62 Happy Pioneer Day! full B1829312-D70A-444F-95CF-62E7B0140A40 https://share.transistor.fm/s/f0463e13 Tue, 24 Jul 2012 18:41:33 +0000 Dane Christensen & Pete Wright Dane Christensen & Pete Wright 2423 Dane wants you all to know that it's Pioneer Day in Utah, though he's not sure what that means, apart from the fact that there will be parades. Further, we talk about movies and releases, along with the future of the box office when all films are rated with a 1.5x factor against the box office of "Piranha 3DD". We also talk about Squarespace v6, how wonderful it is, while it breaks a bunch of stuff we used to love. Dane wants you all to know that it's Pioneer Day in Utah, though he's not sure what that means, apart from the fact that there will be parades. Further, we talk about movies and releases, along with the future of the box office when all films are rated wi Marketing, Social Media, SEO, SEM, Facebook, Twitter, Wordpress No Jason O'Donnell talks whisky and smart social strategy 61 61 Jason O'Donnell talks whisky and smart social strategy full 36407F48-A174-4D61-A91C-307147BC8CFC https://share.transistor.fm/s/ce1020c2 Tue, 17 Jul 2012 20:00:12 +0000 Dane Christensen & Pete Wright Dane Christensen & Pete Wright 3123 Falling right in line with our mission of facilitating genius even in spite of ourselves, this week social support and all-around whiz kid Jason O'Donnell joins us from IBM to talk social strategy, community, tips, and tools. We dig in on practical brand management inside the Facebook universe, and Jason answers, once and for all, whether we should care about Klout. Falling right in line with our mission of facilitating genius even in spite of ourselves, this week social support and all-around whiz kid Jason O'Donnell joins us from IBM to talk social strategy, community, tips, and tools. We dig in on practical brand Marketing, Social Media, SEO, SEM, Facebook, Twitter, Wordpress No Building your Brand Online, Fear, and Lead Balloons 60 60 Building your Brand Online, Fear, and Lead Balloons full 42326F9E-7F2C-479C-ACD1-3EB0AEE903A2 https://share.transistor.fm/s/add2adf3 Wed, 11 Jul 2012 23:03:33 +0000 Dane Christensen & Pete Wright Dane Christensen & Pete Wright 3985 Pete's back from another trip to Chautauqua, NY and reports on his "Building Your Brand Online" class, some rants about storytelling, and a coda on Apple and EPEAT. Pete's back from another trip to Chautauqua, NY and reports on his "Building Your Brand Online" class, some rants about storytelling, and a coda on Apple and EPEAT. Marketing, Social Media, SEO, SEM, Facebook, Twitter, Wordpress No Pregnant Mothers Disagree 59 59 Pregnant Mothers Disagree full 92D2A29C-A921-43F8-A1AB-9BE7AF8196ED https://share.transistor.fm/s/2993a796 Tue, 19 Jun 2012 17:44:16 +0000 Dane Christensen & Pete Wright Dane Christensen & Pete Wright 3189 First, and most important, Pete has a new haircut. We talk mostly about cheating, stealing, and Mad Men this week, with a touch of Instapaper's run on Howard Stern, the state of the Live Read Advertisement, and the mispronunciation of eastern lakes. First, and most important, Pete has a new haircut. We talk mostly about cheating, stealing, and Mad Men this week, with a touch of Instapaper's run on Howard Stern, the state of the Live Read Advertisement, and the mispronunciation of eastern lakes. Marketing, Social Media, SEO, SEM, Facebook, Twitter, Wordpress No Preparing for the Coming Singularity with Devon Stanfield 58 58 Preparing for the Coming Singularity with Devon Stanfield full 5CC05E62-FBC7-4E91-8977-550595AEC277 https://share.transistor.fm/s/380de6e5 Tue, 12 Jun 2012 17:33:49 +0000 Dane Christensen & Pete Wright Dane Christensen & Pete Wright 3422 We're talking about Singularity University today, with fresh grad Devon Stanfield. Singularity U is a change-the-world program designed to foster the hearts and minds of the techno-futurist that lives inside us… on a sim chip, backed up daily to Facebook. We talk fear and loathing, success, and the coming rise of our robot overlords. We're talking about Singularity University today, with fresh grad Devon Stanfield. Singularity U is a change-the-world program designed to foster the hearts and minds of the techno-futurist that lives inside us… on a sim chip, backed up daily to Facebook. Marketing, Social Media, SEO, SEM, Facebook, Twitter, Wordpress No It's Spelled 'Tfark' 57 57 It's Spelled 'Tfark' full 168837A5-A6A2-481C-9A9F-6355630D89A2 https://share.transistor.fm/s/87997142 Tue, 22 May 2012 17:00:16 +0000 Dane Christensen & Pete Wright Dane Christensen & Pete Wright 3739 Facebook is public! So, that's cool for some people and their new money. Kraft has insourced their new brand, and the results speak for themselves. Louis CK is still funny. This summer, expect to pay more to fly and sit next to your children at the same time. And, Hyundai's are cool after all. Facebook is public! So, that's cool for some people and their new money. Kraft has insourced their new brand, and the results speak for themselves. Louis CK is still funny. This summer, expect to pay more to fly and sit next to your children at the same t Marketing, Social Media, SEO, SEM, Facebook, Twitter, Wordpress No Facebook, App Stores, and related holes in my head 56 56 Facebook, App Stores, and related holes in my head full E4C7E6A5-D5FE-4C11-BCF1-4D3C65B04577 https://share.transistor.fm/s/1775fbff Tue, 15 May 2012 18:00:45 +0000 Dane Christensen & Pete Wright Dane Christensen & Pete Wright 3084 It's Facebook IPO week, people, and to celebrate, we're broadcasting live from Dane's lawn, where new sod has only just been placed. Should be an exciting show. We talk about the pressure on Facebook to deliver revenue per user in the post-IPO reality, competition with Google on an even playing field, and how I need another app store much like I need a hole in my head: Facebook App Center. Dane brings up the most awesome Dear Photograph, I talk about turning 27 again and again, and frogs. It's Facebook IPO week, people, and to celebrate, we're broadcasting live from Dane's lawn, where new sod has only just been placed. Should be an exciting show. We talk about the pressure on Facebook to deliver revenue per user in the post-IPO reality, co Marketing, Social Media, SEO, SEM, Facebook, Twitter, Wordpress No The Lies of the Google 55 55 The Lies of the Google full 296DA3CD-2C60-47C1-83E0-F01B4502B6D5 https://share.transistor.fm/s/fd806dac Tue, 24 Apr 2012 19:00:39 +0000 Dane Christensen & Pete Wright Dane Christensen & Pete Wright 2801 It's more on over-sharing this week, as Facebook crests 900 million active users preparing for next month's IPO. Facebook business vet heads to Pinterest. Instagram highlights the need for businesses to think more about building community through images, cause everyone's doing it, apparently. Pete reveals his deepest, darkest GI Joe/Transformer related secrets, and gets way too fired up about Google Drive, and Google's long history of making and destroying promises. It's more on over-sharing this week, as Facebook crests 900 million active users preparing for next month's IPO. Facebook business vet heads to Pinterest. Instagram highlights the need for businesses to think more about building community through images, Marketing, Social Media, SEO, SEM, Facebook, Twitter, Wordpress No When did I become the dupe? 54 54 When did I become the dupe? full 88A6ECA6-C6A7-4B5C-9295-0DFC61CBC0A0 https://share.transistor.fm/s/385e908a Tue, 17 Apr 2012 19:00:10 +0000 Dane Christensen & Pete Wright Dane Christensen & Pete Wright 2837 We talk privacy in search this week, social sharing on Facebook and how toilet reading is now a social thing. We talk about Dane's mom, which has to thrill her, and how her life would probably be better with an iPad. We talk (probably again) about Markdown and how cool it is with ByWord for iOS and Mac. We talk about the industries that have spun up in response to Microsoft Office. Dane shows off about Coachella and all the cool tech in place to show the shows. "Girls" is on HBO, and Youtube, and is a showcase for nepotism in the industry. We finally rant about the first world problems surrounding having money and not being able to spend it on things we want to buy. We talk privacy in search this week, social sharing on Facebook and how toilet reading is now a social thing. We talk about Dane's mom, which has to thrill her, and how her life would probably be better with an iPad. We talk (probably again) about Markdow Marketing, Social Media, SEO, SEM, Facebook, Twitter, Wordpress No Target markets, being fiercely social, and Westeros 53 53 Target markets, being fiercely social, and Westeros full E63F4076-2106-43EB-B5F4-E8C171A6242E https://share.transistor.fm/s/b162bd23 Tue, 03 Apr 2012 19:00:49 +0000 Dane Christensen & Pete Wright Dane Christensen & Pete Wright 1229 Dane drops the knowledge bomb today when he gets all smart with setting target markets. We talk about the role of focus in targeting, how to find focus in your social strategy, and how not to look like a doofus in the process. We talk about Pete's unnatural obsession with all things Ice and Fire, and how he almost missed the show because he was reading. Dane drops the knowledge bomb today when he gets all smart with setting target markets. We talk about the role of focus in targeting, how to find focus in your social strategy, and how not to look like a doofus in the process. We talk about Pete's unnatur Marketing, Social Media, SEO, SEM, Facebook, Twitter, Wordpress No Daisey, Fiction, and other things related to Social Media 52 52 Daisey, Fiction, and other things related to Social Media full F8F804AF-DE2F-41E4-9FA5-07BB926FB671 https://share.transistor.fm/s/b546010b Tue, 20 Mar 2012 19:27:43 +0000 Dane Christensen & Pete Wright Dane Christensen & Pete Wright 2158 Mike Daisey made headlines for telling tales, and may just have deflated the importance of the whole issue as major media lampoons him. Marketers have a new tool from the GOOG that will help organize and quantify social analytics, but don’t worry: Facebook and Twitter won’t play with it. One Tiny Hand shows you everything you’ve ever wanted to see: your favorite celebrities if they only had one… tiny… hand. Fine words for Google, as the ship turns and it’s revealed that blush it’s an advertising company. And The Walking Dead season two is over, Michonne is here, and prison is on the horizon. Mike Daisey made headlines for telling tales, and may just have deflated the importance of the whole issue as major media lampoons him. Marketers have a new tool from the GOOG that will help organize and quantify social analytics, but don’t worry: Faceboo Marketing, Social Media, SEO, SEM, Facebook, Twitter, Wordpress No All this has happened before 51 51 All this has happened before full E6739B76-4C64-4D4F-BB12-5666D8B7CAA1 https://share.transistor.fm/s/4abf8eda Tue, 13 Mar 2012 18:40:45 +0000 Dane Christensen & Pete Wright Dane Christensen & Pete Wright 3659 The Walking Dead has all but wrapped up season 2. Dane has much catching up to do. A listener inspires a much-needed rant on the power of imagery and why the masses are generally circumspect about advertising, and how we must "use our power for good". Solve Media has the answer for skipping ads on web video. BBH has a suggestion for giving the homeless something to do. Google+ is really, really about advertising. Oh, and Banksy makes us swear, so cover your ears. The Walking Dead has all but wrapped up season 2. Dane has much catching up to do. A listener inspires a much-needed rant on the power of imagery and why the masses are generally circumspect about advertising, and how we must "use our power for good". Sol Marketing, Social Media, SEO, SEM, Facebook, Twitter, Wordpress Yes Someone just gave me a meal! 50 50 Someone just gave me a meal! full 308E9167-DE13-4D24-A6A4-694501D21453 https://share.transistor.fm/s/d0bd067d Thu, 08 Mar 2012 20:00:33 +0000 Dane Christensen & Pete Wright Dane Christensen & Pete Wright 4465 Rush Limbaugh feels the cold and mighty hand of social media as advertisers begin jumping ship. We talk a lot about old Rush this week, and how the bar for customer engagement and communication keeps falling, and falling, and falling. We talk about Super PACs a bit and, of course, the new iPad. Pete's latest tool of awesomeness is the RSS to Email mass emailing function now built into the templates from the fine folks at CampaignMonitor. There are others that do this, but these guys do it really, really well. Finally, we're changing our recording schedule beginning next week, moving from Thursdays to Tuesdays, so for all you people gunning for fast access to all marketing nakedness, that's when you'll find it. Tuesday. Not Thursday. Starting next week. Rush Limbaugh feels the cold and mighty hand of social media as advertisers begin jumping ship. We talk a lot about old Rush this week, and how the bar for customer engagement and communication keeps falling, and falling, and falling. We talk about Super Marketing, Social Media, SEO, SEM, Facebook, Twitter, Wordpress No Google Privacy, Evilness & Paucity of Critical Thinking 49 49 Google Privacy, Evilness & Paucity of Critical Thinking full F5D43945-406B-4E80-90DA-D243CD1FFDE6 https://share.transistor.fm/s/3134697d Thu, 01 Mar 2012 19:30:23 +0000 Dane Christensen & Pete Wright Dane Christensen & Pete Wright 4162 Today's the day that Google unifies the big privacy policy in the sky. Now, your user history on one Google product will likely inform the results and performance of other Google products you use. For many, that's a good thing. For others, it's creepy. We also cover the Google bypassing user preferences for cookies thing, putting "don't be evil" in question. And, if you haven't read The Information Diet by Clay Johnson, do it. Quick. We talk all about why this week on the show. Finally, Pinterest. Are you Pinterested? Today's the day that Google unifies the big privacy policy in the sky. Now, your user history on one Google product will likely inform the results and performance of other Google products you use. For many, that's a good thing. For others, it's creepy. We Marketing, Social Media, SEO, SEM, Facebook, Twitter, Wordpress No A 1x Bigger Target 48 48 A 1x Bigger Target full A3545974-1FD0-49C4-A532-5D31E8B0B5BD https://share.transistor.fm/s/8649f8f5 Thu, 16 Feb 2012 20:00:41 +0000 Dane Christensen & Pete Wright Dane Christensen & Pete Wright 3773 Dane finally makes good on his promise to age prematurely by succumbing to old man glasses, sort of. Path screws up, appologizes well, and is then joined by so many others the issue becomes irrelevant. Apple stuff happens again, with new software previewed in the intimacy of Phil Shiller's hotel room, thus reinventing public relations forever. Content marketing is apparently a big deal. Oh, and Pinterest. Dane finally makes good on his promise to age prematurely by succumbing to old man glasses, sort of. Path screws up, appologizes well, and is then joined by so many others the issue becomes irrelevant. Apple stuff happens again, with new software previewe Marketing, Social Media, SEO, SEM, Facebook, Twitter, Wordpress No Live from the hot tub 47 47 Live from the hot tub full 8B52C396-00E1-4B26-9C2A-52162B2E0B6F https://share.transistor.fm/s/917cc207 Thu, 09 Feb 2012 20:30:07 +0000 Dane Christensen & Pete Wright Dane Christensen & Pete Wright 3256 The Super Bowl came and went and the ads were no surprise at all thanks to the rabid early releases and teasers. The game was dumb, too. We rant about phone size in the context of Dane's failing eye site and quest for "Maggies". JCPenny is in full re-brand mode. Ellen had a nice rant. "Chronicle" film marketing is so very pre-9/11. Then, Dane gets in the hot tub. The Super Bowl came and went and the ads were no surprise at all thanks to the rabid early releases and teasers. The game was dumb, too. We rant about phone size in the context of Dane's failing eye site and quest for "Maggies". JCPenny is in full re-bran Marketing, Social Media, SEO, SEM, Facebook, Twitter, Wordpress No The iBooks Show 46 46 The iBooks Show full 6CCEAE3F-A6A0-43AA-9910-0A4BDAD5D7B8 https://share.transistor.fm/s/17775421 Thu, 26 Jan 2012 20:00:17 +0000 Dane Christensen & Pete Wright Dane Christensen & Pete Wright 4278 Apple released it's new ebook design tool last week—will iBooks Author be the change we want to see in the world? Pete and Dane pull the tool and the economy of Textbook Publishing apart in their discussion of the state of the electronic book. Apple released it's new ebook design tool last week—will iBooks Author be the change we want to see in the world? Pete and Dane pull the tool and the economy of Textbook Publishing apart in their discussion of the state of the electronic book. Marketing, Social Media, SEO, SEM, Facebook, Twitter, Wordpress No Megan Who? 45 45 Megan Who? full 7D8C24E2-EA10-4FCD-A169-91607CF645A2 https://share.transistor.fm/s/de2297f7 Thu, 05 Jan 2012 20:00:17 +0000 Dane Christensen & Pete Wright Dane Christensen & Pete Wright 3648 It's the 2012 New Year explosapaloozer episode of the naked marketers! In this episode, Dane and Pete mourn the tragic resignation of Meg from the show, while we promise to talk about her a little bit every single week from now on. We talk politics, discussing the radioactive hotness of John Stewart and his coverage of Barbara Walters' coverage of Herman Cain. We talk web trends, mobile, and share too much about what we think is going to be hot in analytics in this coming year. Happy new year everybody. It's the 2012 New Year explosapaloozer episode of the naked marketers! In this episode, Dane and Pete mourn the tragic resignation of Meg from the show, while we promise to talk about her a little bit every single week from now on. We talk politics, discu Marketing, Social Media, SEO, SEM, Facebook, Twitter, Wordpress No Discopants and the softest material in the universe 44 44 Discopants and the softest material in the universe full 67F6CAAB-5EEB-4C9C-AA3C-A4B45FF9800C https://share.transistor.fm/s/9f488d1b Thu, 08 Dec 2011 20:00:30 +0000 Pete Wright, Megan Strand & Dan Christensen Pete Wright, Megan Strand & Dan Christensen 2446 Marketing, Social Media, SEO, SEM, Facebook, Twitter, Wordpress No Dexter is not real 43 43 Dexter is not real full DAF77FFD-52B7-4CB4-810D-F468F22713D4 https://share.transistor.fm/s/222b89a7 Fri, 02 Dec 2011 20:00:30 +0000 Pete Wright, Megan Strand & Dan Christensen Pete Wright, Megan Strand & Dan Christensen 2572 Marketing, Social Media, SEO, SEM, Facebook, Twitter, Wordpress No Augmented reality masochist 42 42 Augmented reality masochist full 15139B1A-89C0-4DB1-AD0E-AD6D33EB6CEE https://share.transistor.fm/s/8d245ae4 Fri, 18 Nov 2011 06:23:30 +0000 Pete Wright, Megan Strand & Dan Christensen Pete Wright, Megan Strand & Dan Christensen 3061 Marketing, Social Media, SEO, SEM, Facebook, Twitter, Wordpress No Assert your Dominance 40 40 Assert your Dominance full 9DFBB784-B2A7-41CF-A39C-ED6288C2B048 https://share.transistor.fm/s/1b93a8ea Thu, 10 Nov 2011 20:00:45 +0000 Pete Wright, Megan Strand & Dan Christensen Pete Wright, Megan Strand & Dan Christensen 3160 Marketing, Social Media, SEO, SEM, Facebook, Twitter, Wordpress No The Most. You have ever lost. On a coin toss. 39 39 The Most. You have ever lost. On a coin toss. full 64A4AFC3-DECB-4962-9654-53815F47F1CD https://share.transistor.fm/s/e5fafbeb Fri, 04 Nov 2011 00:30:45 +0000 Pete Wright, Megan Strand & Dan Christensen Pete Wright, Megan Strand & Dan Christensen 4102 Marketing, Social Media, SEO, SEM, Facebook, Twitter, Wordpress No In case you hadn't heard 38 38 In case you hadn't heard full C84EC265-E957-4B89-BFE7-F9C065BA14A1 https://share.transistor.fm/s/c824b87d Fri, 28 Oct 2011 03:44:22 +0000 RashPixel.FM RashPixel.FM 2921 Marketing, Social Media, SEO, SEM, Facebook, Twitter, Wordpress No It could be worse. Your car could be on fire. 37 37 It could be worse. Your car could be on fire. full BF07063F-C5CA-44E6-8958-F9BBFD745FAC https://share.transistor.fm/s/f55aa195 Fri, 10 Jun 2011 00:31:43 +0000 the naked marketers the naked marketers 2350 Marketing, Social Media, SEO, SEM, Facebook, Twitter, Wordpress No Chicken — The Funniest Meat 36 36 Chicken — The Funniest Meat full DEFA777D-2AA1-4238-9E58-01A377DA3A10 https://share.transistor.fm/s/8f60f84a Thu, 02 Jun 2011 18:28:18 +0000 the naked marketers the naked marketers 2980 Marketing, Social Media, SEO, SEM, Facebook, Twitter, Wordpress No It's not a #trend. It's an #ad. 35 35 It's not a #trend. It's an #ad. full 6DFD4F40-0492-4C5E-99FE-CA9D1C479CDA https://share.transistor.fm/s/ec992dbc Thu, 10 Mar 2011 19:28:18 +0000 the naked marketers the naked marketers 2583 Charlie Sheen. Yeah, we know. But seriously? #DickBar. Warner brings "The Dark Knight" to Facebook. Path is the perfect tool for Brett Favre. So to speak. Charlie Sheen. Yeah, we know. But seriously? #DickBar. Warner brings "The Dark Knight" to Facebook. Path is the perfect tool for Brett Favre. So to speak. Marketing, Social Media, SEO, SEM, Facebook, Twitter, Wordpress No Culinary Delights 34 34 Culinary Delights full AB488F52-2187-4176-8961-377BB1E8EE87 https://share.transistor.fm/s/33594e73 Thu, 03 Mar 2011 20:15:31 +0000 the naked marketers the naked marketers 2570 Coupon nagging. Everyone's favorite TED celebrates ads. Anti-abortion advertiser uses stock photos, pisses off mom. Facebook Like is oh so much more likable! iAd buy-in slashed. Twitter celebrates small advertisers. And the best story about ice cream you've ever, ever heard, ever. Coupon nagging. Everyone's favorite TED celebrates ads. Anti-abortion advertiser uses stock photos, pisses off mom. Facebook Like is oh so much more likable! iAd buy-in slashed. Twitter celebrates small advertisers. And the best story about ice cream you' Marketing, Social Media, SEO, SEM, Facebook, Twitter, Wordpress No The word for you is "Sad" 33 33 The word for you is "Sad" full 49CCF1F0-389A-44A1-892D-948125894810 https://share.transistor.fm/s/2c4f2957 Fri, 18 Feb 2011 00:00:59 +0000 the naked marketers the naked marketers 2095 Marketing, Social Media, SEO, SEM, Facebook, Twitter, Wordpress No They don't call them "Air Waitresses" 32 32 They don't call them "Air Waitresses" full 37A51664-F6FE-4DAA-ABEE-34C6B5AB474B https://share.transistor.fm/s/1db2cd5a Thu, 10 Feb 2011 20:20:25 +0000 the naked marketers the naked marketers 2310 Super Bowl ads. Groupon Gaff. Virgin Air loves Twitter. AOL loves HuffPo. @KennethCole. iCapitalism - the REAL Farmville. Super Bowl ads. Groupon Gaff. Virgin Air loves Twitter. AOL loves HuffPo. @KennethCole. iCapitalism - the REAL Farmville. Marketing, Social Media, SEO, SEM, Facebook, Twitter, Wordpress No On Love and Marriage and Food 30 30 On Love and Marriage and Food full 60BB4D1E-E40E-4E7A-A170-1341987BBB77 https://share.transistor.fm/s/90b07f67 Fri, 04 Feb 2011 01:30:37 +0000 the naked marketers the naked marketers 2283 Facebook ads are awesome! Facebook ads suck! Zambia needs marketing help -- cries out to planet Earth. Absinthe is back, with a hinky LA accent. Home grown ads on Youtube. Facebook ads are awesome! Facebook ads suck! Zambia needs marketing help -- cries out to planet Earth. Absinthe is back, with a hinky LA accent. Home grown ads on Youtube. Marketing, Social Media, SEO, SEM, Facebook, Twitter, Wordpress No Trenta-two 31 31 Trenta-two full 246034D7-A65E-4A14-9039-A49867F4FDA7 https://share.transistor.fm/s/e07abccd Fri, 28 Jan 2011 00:00:28 +0000 the naked marketers the naked marketers 2226 Starbucks rebrands and goes big. Lexus hangs it all out there. Behind the scenes of ads are better than the ads themselves. Branding should have a backbone. Starbucks rebrands and goes big. Lexus hangs it all out there. Behind the scenes of ads are better than the ads themselves. Branding should have a backbone. Marketing, Social Media, SEO, SEM, Facebook, Twitter, Wordpress No Hanging with the Smart Kids 29 29 Hanging with the Smart Kids full ep-31-hanging-with-the-smart-kids https://share.transistor.fm/s/11f84c02 Thu, 16 Dec 2010 16:00:58 +0000 the naked marketers the naked marketers 2177 Facebook is worth $2 billion clams, and is a hit for grandma, but students are chilling? MS adds ad-blocking to IE. And Samsung wants to wrap your goodies in tweets. Facebook is worth $2 billion clams, and is a hit for grandma, but students are chilling? MS adds ad-blocking to IE. And Samsung wants to wrap your goodies in tweets. Marketing, Social Media, SEO, SEM, Facebook, Twitter, Wordpress No I love you, by Cheerios 28 28 I love you, by Cheerios full ep-29-i-can-run-faster-than-you https://share.transistor.fm/s/a6da459e Thu, 02 Dec 2010 16:00:39 +0000 the naked marketers the naked marketers 2340 Soaps bring products to daytime, Colbert nails it. Tron is everywhere, producers get it. Google Goggles advertising. Jeff Goodby bleeds all over us awesomely. @God on Twitter has forsaken football. This week on the show, Pete Wright and Dane Christensen talk products, placements, tie-ins and Tron, and somehow manage to do it without Megan. Soaps bring products to daytime, Colbert nails it. Tron is everywhere, producers get it. Google Goggles advertising. Jeff Goodby bleeds all over us awesomely. @God on Twitter has forsaken football. This week on the show, Pete Wright and Dane Christensen t Marketing, Social Media, SEO, SEM, Facebook, Twitter, Wordpress No I can run faster than you 27 27 I can run faster than you full ep-28-healthy-living-through-marketing-guest-ma-1 https://share.transistor.fm/s/eb0888bd Fri, 19 Nov 2010 16:00:39 +0000 the naked marketers the naked marketers 2068 Facebook is coming at us with gift cards. Ralph Lauren preps epic light show. Ask.com cans search. Cause is up. Mobile ad performance in Youtube is up. Skateboarders are apparently very, very down. Facebook is coming at us with gift cards. Ralph Lauren preps epic light show. Ask.com cans search. Cause is up. Mobile ad performance in Youtube is up. Skateboarders are apparently very, very down. Marketing, Social Media, SEO, SEM, Facebook, Twitter, Wordpress No Healthy Living through Marketing — Guest Matt Gougler 26 26 Healthy Living through Marketing — Guest Matt Gougler full ep-28-healthy-living-through-marketing-guest-ma https://share.transistor.fm/s/85f89547 Fri, 05 Nov 2010 15:00:39 +0000 the naked marketers the naked marketers 4478 Mint mines data. T-Mobile mocks AT&T, practically begs for iPhone. Facebook deals go GeoLoco. This week on the show, health insurance industry marketer Matt Gougler joins us to talk about what recent changes in Washington may mean to how big health reaches out to all of us. Mint mines data. T-Mobile mocks AT&T, practically begs for iPhone. Facebook deals go GeoLoco. This week on the show, health insurance industry marketer Matt Gougler joins us to talk about what recent changes in Washington may mean to how big health re Marketing, Social Media, SEO, SEM, Facebook, Twitter, Wordpress No Talking too much, and other neat things about zombies — Guest Amanda Blum from Howling Zoe 25 25 Talking too much, and other neat things about zombies — Guest Amanda Blum from Howling Zoe full ep-26-doovers-guest-jana-taylor-from-benevity https://share.transistor.fm/s/4812b8a2 Wed, 03 Nov 2010 22:47:54 +0000 the naked marketers the naked marketers 3739 Sears rocks the zombies in a pitch perfect halloween make-over. Politicians get all corn-doggy. This week on the show, Howling Zoe herself Amanda Blum joins us to talk about Wordpress, the social, and what it means to be a big fan of your trash company. Sears rocks the zombies in a pitch perfect halloween make-over. Politicians get all corn-doggy. This week on the show, Howling Zoe herself Amanda Blum joins us to talk about Wordpress, the social, and what it means to be a big fan of your trash company. Marketing, Social Media, SEO, SEM, Facebook, Twitter, Wordpress No Do-Overs — Guest Jana Taylor from Benevity 24 24 Do-Overs — Guest Jana Taylor from Benevity full ep-25-dont-vote-me-down-guest-mounir-shita-from https://share.transistor.fm/s/ddbcebb1 Fri, 22 Oct 2010 15:00:53 +0000 the naked marketers the naked marketers 4510 Using competitors as keywords angers Brits. The Pika take our hearts AND our money in a clever billboard campaign. Apple is marketer of the decade. Starbucks is now both mathematically AND qualitatively "average." Viral video failures; a lesson and a tool. This week on the show, Benevity marketing head Jana Taylor talks about building engagement through philanthropy, one transaction at a time. Using competitors as keywords angers Brits. The Pika take our hearts AND our money in a clever billboard campaign. Apple is marketer of the decade. Starbucks is now both mathematically AND qualitatively "average." Viral video failures; a lesson and a tool Marketing, Social Media, SEO, SEM, Facebook, Twitter, Wordpress No Don't Vote me Down — Guest Mounir Shita from Kimera Systems 23 23 Don't Vote me Down — Guest Mounir Shita from Kimera Systems full ep-24-im-small-but-im-mighty-guest-rick-turocz-1 https://share.transistor.fm/s/886976c6 Fri, 15 Oct 2010 15:00:53 +0000 the naked marketers the naked marketers 4094 Facebook gets all group-y again. Gap gets the vocal minority in a tizzy over a little blue square, helvetica, misses the jeans. ABC reaches right down into your soul with sound-sync iPad app. This week on the show, SiliconFlorist.com's Rick Turoczy joins us to talk about start-ups that get it, from clever use of social media to building communication into your business from the bottom up, inside out. Facebook gets all group-y again. Gap gets the vocal minority in a tizzy over a little blue square, helvetica, misses the jeans. ABC reaches right down into your soul with sound-sync iPad app. This week on the show, SiliconFlorist.com's Rick Turoczy joins Marketing, Social Media, SEO, SEM, Facebook, Twitter, Wordpress No I'm small but I'm mighty! Guest Rick Turoczy from SiliconFlorist.com 22 22 I'm small but I'm mighty! Guest Rick Turoczy from SiliconFlorist.com full ep-24-im-small-but-im-mighty-guest-rick-turocz https://share.transistor.fm/s/49ec4fe0 Fri, 08 Oct 2010 22:56:53 +0000 the naked marketers the naked marketers 4697 Facebook gets all group-y again. Gap gets the vocal minority in a tizzy over a little blue square, helvetica, misses the jeans. ABC reaches right down into your soul with sound-sync iPad app. This week on the show, SiliconFlorist.com's Rick Turoczy joins us to talk about start-ups that get it, from clever use of social media to building communication into your business from the bottom up, inside out. Facebook gets all group-y again. Gap gets the vocal minority in a tizzy over a little blue square, helvetica, misses the jeans. ABC reaches right down into your soul with sound-sync iPad app. This week on the show, SiliconFlorist.com's Rick Turoczy joins Marketing, Social Media, SEO, SEM, Facebook, Twitter, Wordpress No Bigger, Better, Badder and Bronzer — Guests Lindsey Fosse and Darnell Holloway from Yelp! 21 21 Bigger, Better, Badder and Bronzer — Guests Lindsey Fosse and Darnell Holloway from Yelp! full ep-22-bigger-better-badder-and-bronzer https://share.transistor.fm/s/a6582d18 Thu, 09 Sep 2010 19:00:58 +0000 the naked marketers the naked marketers 3948 Long live local! Now you can check in at the bar, and your favorite TV show! How big is the big money big brands are spending on the Goog? Drake drops the D+ and lowers the bar in education advertising. Dane is in Portland joining us for a beer on the show this week, and Lindsey Fosse and Darnell Holloway join us from Yelp! to talk about the power of the check-in, and how you too can become a social elite! Long live local! Now you can check in at the bar, and your favorite TV show! How big is the big money big brands are spending on the Goog? Drake drops the D+ and lowers the bar in education advertising. Dane is in Portland joining us for a beer on the sho Marketing, Social Media, SEO, SEM, Facebook, Twitter, Wordpress No Chautauqua. You know? The one from the Backyardigans? 41 41 Chautauqua. You know? The one from the Backyardigans? full 4619A00A-BAA7-4FB1-A3FB-80C66677E007 https://share.transistor.fm/s/15bbb997 Thu, 19 Aug 2010 21:20:07 +0000 Rash Pixel Rash Pixel 2088 This is a lost show. We recorded it, but never posted it. I think it's because it was somehow offensive to someone. I found the raw files, threw them in the template and ripped this out without listening through it. So, if you listen to it, and you're offended, we're all really sorry. This is a lost show. We recorded it, but never posted it. I think it's because it was somehow offensive to someone. I found the raw files, threw them in the template and ripped this out without listening through it. So, if you listen to it, and you're off Marketing, Social Media, SEO, SEM, Facebook, Twitter, Wordpress No We're a Venti 19 19 We're a Venti full ep-20-were-a-venti https://share.transistor.fm/s/cb9edc82 Thu, 05 Aug 2010 23:00:25 +0000 the naked marketers the naked marketers 2935 Women and fast food make men impatient. Shocker. Media companies go bloggy with Tumblr. Apple pulls the competitive mud-slinging vids. Kenny Powers pimps K-Swiss. Yes, they're still around. But Google says bye-bye to Wave. And Unilever drops the GPS stalker vibe in Brazilian detergent. Couldn't possibly have anything go wrong with that. Nothing at all. Props to CreatePDF.in, Producteev.com, Instapaper, and finally The Omni Group for the super-and-fully-awesome OmniFocus for iPad. Women and fast food make men impatient. Shocker. Media companies go bloggy with Tumblr. Apple pulls the competitive mud-slinging vids. Kenny Powers pimps K-Swiss. Yes, they're still around. But Google says bye-bye to Wave. And Unilever drops the GPS stalk Marketing, Social Media, SEO, SEM, Facebook, Twitter, Wordpress No Whips a'Cracking — Guest Matt Mullenweg from Wordpress 18 18 Whips a'Cracking — Guest Matt Mullenweg from Wordpress full ep-19-whips-acracking-guest-matt-mullenweg-fro https://share.transistor.fm/s/9f045c1d Thu, 29 Jul 2010 19:00:33 +0000 the naked marketers the naked marketers 3953 Old Spice is still king of the viral hill. Times looses 90% of readership in honor of paygate. Geo-lo marketing not yet coming of age. Digital publishers rejoice -- ebooks are actually selling. iPad users are selfish elites, apparently. This week on the show, Wordpress founding developer Matt Mullenweg joins us to talk about engagement, social, and driving adoption in open source. Old Spice is still king of the viral hill. Times looses 90% of readership in honor of paygate. Geo-lo marketing not yet coming of age. Digital publishers rejoice -- ebooks are actually selling. iPad users are selfish elites, apparently. This week on the s Marketing, Social Media, SEO, SEM, Facebook, Twitter, Wordpress No Hillariawesome* — Guest Chris Skaggs from Soma Games 17 17 Hillariawesome* — Guest Chris Skaggs from Soma Games full ep-17-silver-fish-hand-catch-guest-doug-pollei https://share.transistor.fm/s/6112fef1 Fri, 23 Jul 2010 00:37:16 +0000 the naked marketers the naked marketers 3713 Apple press conference creates mud, invites others to roll in it. Newsweek finds 10 new ways Facebook can ruin your life. ComicCon is hot in San Diego. Twitter users in New York are moody at midnight. This week on the show, Chris Skaggs, founder of Soma Games and Code Monkeys joins us to talk the App Economy, mobile, and building a brand one app at a time. Our Evernote friend Andrew Sinkov joins us to recap big changes that hit the platform last week. Apple press conference creates mud, invites others to roll in it. Newsweek finds 10 new ways Facebook can ruin your life. ComicCon is hot in San Diego. Twitter users in New York are moody at midnight. This week on the show, Chris Skaggs, founder of Soma G Marketing, Social Media, SEO, SEM, Facebook, Twitter, Wordpress No Silver Fish Hand Catch — Guest Doug Pollei from IKANO 16 16 Silver Fish Hand Catch — Guest Doug Pollei from IKANO full ep-16-pulling-a-dane-guest-brian-kurth-from-voc https://share.transistor.fm/s/58d6549f Thu, 15 Jul 2010 19:00:35 +0000 the naked marketers the naked marketers 4080 Apple maintains death grip on news cycle. Old Spice gets personal, W+K continues to shine. Chatroulette: now with smut channels. iAds earns dev $1400 in a day. Surprise: turns out people may actually care about privacy after all. Creative subway advertising. This week on the show, Brian Pollei, VP Internet Strategy and Corporate Development from IKANO, joins us to talk communities in the cloud and leverage the latest tech platforms to bring your people together. Apple maintains death grip on news cycle. Old Spice gets personal, W+K continues to shine. Chatroulette: now with smut channels. iAds earns dev $1400 in a day. Surprise: turns out people may actually care about privacy after all. Creative subway advertisi Marketing, Social Media, SEO, SEM, Facebook, Twitter, Wordpress No Pulling a Dane — Guest Brian Kurth from VocationVacations.com 15 15 Pulling a Dane — Guest Brian Kurth from VocationVacations.com full ep-15-we-digress-with-greg-schneider-from-3bl-m-1 https://share.transistor.fm/s/77d4836d Thu, 24 Jun 2010 23:00:35 +0000 the naked marketers the naked marketers 3934 Microsoft marketing shoulders in on International iPhone Day with new retail. Electrolux shows BP how Green is done. NPR has even more music awesomeness to share. YouTube firmly plants boot to Viacom. Flickr embiggens pics! This week on the show, Brian Kurth CEO and founder of VocationVacations.com joins us to talk start-ups, organic growth, and the intervention job hunt. Microsoft marketing shoulders in on International iPhone Day with new retail. Electrolux shows BP how Green is done. NPR has even more music awesomeness to share. YouTube firmly plants boot to Viacom. Flickr embiggens pics! This week on the show, Brian Ku Marketing, Social Media, SEO, SEM, Facebook, Twitter, Wordpress No We digress — Greg Schneider from 3BL Media 14 14 We digress — Greg Schneider from 3BL Media full ep-15-we-digress-with-greg-schneider-from-3bl-m https://share.transistor.fm/s/ec3e66f3 Thu, 17 Jun 2010 23:00:35 +0000 the naked marketers the naked marketers 3780 Ad spending is up. You Facebook people have a real monetary value and you know what? You ain't worth much. You spend a lot of time online and you're a candidate for gambling AND gaming addiction from Virgin. iPhones sell by the boatload, and risk sinking it. This week on the show, Greg Schneider CEO and co-founder of 3BL Media joins us to talk the new calculus of media distribution in a social media economy. Ad spending is up. You Facebook people have a real monetary value and you know what? You ain't worth much. You spend a lot of time online and you're a candidate for gambling AND gaming addiction from Virgin. iPhones sell by the boatload, and risk sinking Marketing, Social Media, SEO, SEM, Facebook, Twitter, Wordpress No Lost 20 20 Lost full ep-14-lost https://share.transistor.fm/s/d396a65f Thu, 10 Jun 2010 23:00:41 +0000 the naked marketers the naked marketers 3167 The lost episode. Megan has a review of her trip to the Cause Marketing Forum in Chicago. D8 hits and Jobs talks about Flash, market-dominance, and drive. Pete talks for a long time. Zuck sweats. Facebook moves from fans to likes. Props to Dropbox and Box.net for building fantastic sharing services between people who otherwise have no common ground. Like between Portland and Vancouver (WA). The lost episode. Megan has a review of her trip to the Cause Marketing Forum in Chicago. D8 hits and Jobs talks about Flash, market-dominance, and drive. Pete talks for a long time. Zuck sweats. Facebook moves from fans to likes. Props to Dropbox and Box Marketing, Social Media, SEO, SEM, Facebook, Twitter, Wordpress No The 95th Percentile — Guest Maria Ogneva from Attensity 13 13 The 95th Percentile — Guest Maria Ogneva from Attensity full ep-13-the-95th-percentile-guest-maria-ogneva-fr https://share.transistor.fm/s/5e84ac7e Thu, 27 May 2010 03:07:41 +0000 the naked marketers the naked marketers 4470 Disingenuous apologies from Facebook. Microsoft has an interesting campaign, in spite of silly phones. No one seems to care about BP at the pump. W+K with another slam dunk Nike spot for the World Cup. This week on the show, Maria Ogneva, director of social media for Attensity, joins us to talk social CRM. Learn how to build a rock solid editorial campaign based on social data, and engage with your publics at a whole new level online. Disingenuous apologies from Facebook. Microsoft has an interesting campaign, in spite of silly phones. No one seems to care about BP at the pump. W+K with another slam dunk Nike spot for the World Cup. This week on the show, Maria Ogneva, director of soci Marketing, Social Media, SEO, SEM, Facebook, Twitter, Wordpress No Spider-Man's Dilemma — Guest Frederick Van Johnson from Mediabytes Marketing 12 12 Spider-Man's Dilemma — Guest Frederick Van Johnson from Mediabytes Marketing full ep-12-spidermans-dilemma-guest-frederick-van https://share.transistor.fm/s/9dfcb4ef Fri, 21 May 2010 03:07:34 +0000 the naked marketers the naked marketers 4130 "With great power, comes great responsibility," or so Facebook continues to learn. Calacanis is closing his account, Laporte ditched his last week, and "delete my Facebook account" is a top 20 trending topic on Google. Is there a message somewhere in there? Certainly mixed messages still to come. Our guest on the show this week is Frederick Van Johnson, founder of Mediabytes Marketing and host of the popular show "This Week in Photography" on the TWiT Network. Frederick shares his insights on engagement and community-building as marketers struggle to keep up with new tools. "With great power, comes great responsibility," or so Facebook continues to learn. Calacanis is closing his account, Laporte ditched his last week, and "delete my Facebook account" is a top 20 trending topic on Google. Is there a message somewhere in ther Marketing, Social Media, SEO, SEM, Facebook, Twitter, Wordpress No Who needs real news? — Guest Andrew Sinkov from Evernote 11 11 Who needs real news? — Guest Andrew Sinkov from Evernote full ep-11-who-needs-real-news-guest-andrew-sinkov https://share.transistor.fm/s/7dcf655a Fri, 07 May 2010 03:07:25 +0000 the naked marketers the naked marketers 4034 Ellen caves to the long, fruity arm of Apple. Google gets all shiny and updated, while Yahoo! pokes fun from the corner. Jobs shares his thoughts on Flash while Adobe goes all bitter and emo. Our guest on the show this week is Andrew Sinkov, VP of marketing for Evernote. The company is part of a movement redefining the nature of marketing leadership bubbling up from land of start-ups, and Sinkov shares his thoughts on community engagement, product development, and how to build a customer base of 3 million users without buying a single lead. Ellen caves to the long, fruity arm of Apple. Google gets all shiny and updated, while Yahoo! pokes fun from the corner. Jobs shares his thoughts on Flash while Adobe goes all bitter and emo. Our guest on the show this week is Andrew Sinkov, VP of marketi Marketing, Social Media, SEO, SEM, Facebook, Twitter, Wordpress No Appy in the Dirty-Dirty — Guest Brian Dominguez from AT&T Mobility 10 10 Appy in the Dirty-Dirty — Guest Brian Dominguez from AT&T Mobility full ep-10-appy-in-the-dirtydirty-guest-brian-domi https://share.transistor.fm/s/0b196704 Fri, 30 Apr 2010 03:07:16 +0000 the naked marketers the naked marketers 4032 Apple's iAd program is predictably pricey. Facebook's going all hyper-local and sticker-happy like some other Yelpy service we love. With Foursquare, everyone's watching you - even your drycleaner. LinkedIn is still relevant, in case you didn't know. Our guest this week on the show is AT&T Mobility's Brian Dominguez. Brian digs into the app ecosystem from the catbird seat, right between the exploding mobile app market and the platform. He brings some masterful smarts with and shows how he helps drive innovation and deliver results in the palm of your hand. Which is not as weird as it sounds. Apple's iAd program is predictably pricey. Facebook's going all hyper-local and sticker-happy like some other Yelpy service we love. With Foursquare, everyone's watching you - even your drycleaner. LinkedIn is still relevant, in case you didn't know. Our Marketing, Social Media, SEO, SEM, Facebook, Twitter, Wordpress No What's the opposite of Facebook? — Guest Sean O'Driscoll from Ant's Eye View 9 9 What's the opposite of Facebook? — Guest Sean O'Driscoll from Ant's Eye View full ep-08-the-arbiters-of-funny-cheezburger-cto-sc https://share.transistor.fm/s/9dcaffd9 Fri, 23 Apr 2010 03:07:04 +0000 the naked marketers the naked marketers 4573 Facebook's F8 conference hit this week with a whole new suite of tools for developers to help you serve up your internet life on a big fat platter. Get an overview of the new features and tools for marketers and learn how you can take advantage of fancy buttons on your own sites. Our guest on the show this week is Sean O'Driscoll from Ant's Eye View. He takes us on a whirlwind tour of media metrics and measuring the performance of your social media effort and expense. Facebook's F8 conference hit this week with a whole new suite of tools for developers to help you serve up your internet life on a big fat platter. Get an overview of the new features and tools for marketers and learn how you can take advantage of fancy b Marketing, Social Media, SEO, SEM, Facebook, Twitter, Wordpress No The Arbiters of Funny — Cheezburger CTO Scott Porad 8 8 The Arbiters of Funny — Cheezburger CTO Scott Porad full ep-08-the-arbiters-of-funny-cheezburger-cto-sco https://share.transistor.fm/s/8846ac5c Fri, 16 Apr 2010 03:06:40 +0000 the naked marketers the naked marketers 4241 Google tries to out-cool the Library of Congress by archiving tweets. Apple and Twitter dive into their own app advertising ecosystem. Stupid Fight is both stupid AND mildly addicting. Our guest this week on the show is Cheezburger Networks CTO Scott Porad. Scott paints a picture of how the market can successfully drive product innovation, and shows just how successful a community building initiative can be. Not a Cheezburger fan? You will be... you. will. be. Google tries to out-cool the Library of Congress by archiving tweets. Apple and Twitter dive into their own app advertising ecosystem. Stupid Fight is both stupid AND mildly addicting. Our guest this week on the show is Cheezburger Networks CTO Scott Pora Marketing, Social Media, SEO, SEM, Facebook, Twitter, Wordpress No When Father is Disappointed — Guest Jake Poinier from BoomVang Creative 7 7 When Father is Disappointed — Guest Jake Poinier from BoomVang Creative full ep-07-when-father-is-disappointed https://share.transistor.fm/s/60f5797c Mon, 12 Apr 2010 03:06:29 +0000 the naked marketers the naked marketers 5241 Don't put the wrong people in front of your social media microphone, especially if you're Adobe. Names you should -- and shouldn't -- call to your customers. Tiger Woods has daddy issues. Ronald McDonald is on the outs with Joe Camel and Spuds MaKenzie. And Pete got his iPad. Our guest on the show this week is Jake Poinier, copywriter from Boomvang Creative. Jake takes us to school on writing clever copy, the importance of having a pro communicator on your team and, most importantly, what a "Vang" is. Don't put the wrong people in front of your social media microphone, especially if you're Adobe. Names you should -- and shouldn't -- call to your customers. Tiger Woods has daddy issues. Ronald McDonald is on the outs with Joe Camel and Spuds MaKenzie. A Marketing, Social Media, SEO, SEM, Facebook, Twitter, Wordpress No On the Poor Boat — Guest Dave Olsen from HootSuite 6 6 On the Poor Boat — Guest Dave Olsen from HootSuite full ep-06-on-the-poor-boat https://share.transistor.fm/s/9e5466fe Fri, 02 Apr 2010 03:06:18 +0000 the naked marketers the naked marketers 4189 Viacom goes all sneaky AND lawyery, Starbucks and Target join forces to extract ducats from your phones, Square is awesome, and Google goes all Kansan for a day. Our guest on the show this week is the one and only Dave Olsen, community wrangler from HootSuite, who fills us in on just how to build a compelling and effective community and social marketing campaign on the cheap. Viacom goes all sneaky AND lawyery, Starbucks and Target join forces to extract ducats from your phones, Square is awesome, and Google goes all Kansan for a day. Our guest on the show this week is the one and only Dave Olsen, community wrangler from HootS Marketing, Social Media, SEO, SEM, Facebook, Twitter, Wordpress No Boots on the Ground at SxSW Interactive with Dave Olsen and John Biehler 5 5 Boots on the Ground at SxSW Interactive with Dave Olsen and John Biehler full ep-05-boots-on-the-ground-at-sxsw-interactive-wit https://share.transistor.fm/s/e169e09a Sat, 20 Mar 2010 03:06:10 +0000 the naked marketers the naked marketers 1279 Direct from the technicolor party bus in Austin comes this SxSW update from our friends Dave Olsen and John Biehler. If you weren’t able to make to Austin for the event this year, check out what Dave and John have to say and then mark your calendars for this time next year, so you can join us for some beer and BBQ in Texas! Dave is a community wrangler for our favorite social media tool HootSuite, and you can find him on Twitter @DaveOHoots. John Biehler is an e-biz analyst and freakishly awesome photographer, and you can find him on Twitter @JohnBiehler. Direct from the technicolor party bus in Austin comes this SxSW update from our friends Dave Olsen and John Biehler. If you weren’t able to make to Austin for the event this year, check out what Dave and John have to say and then mark your calendars for t Marketing, Social Media, SEO, SEM, Facebook, Twitter, Wordpress No Appropriate Dogs for Evil-Doers — Guest Chris Krueger 4 4 Appropriate Dogs for Evil-Doers — Guest Chris Krueger full ep-04-appropriate-dogs-for-evildoers https://share.transistor.fm/s/fc4b4e64 Fri, 19 Mar 2010 03:06:03 +0000 the naked marketers the naked marketers 4914 This week we talk about the sexiness that is Global Top Level Domains, South-by-Southwest award winners, the continuing marvel that is geo-social-networking and, as if on a dare, Godzilla Haiku. Our guest on the show this week is Chris Krueger. Chris is an experiential marketing pro specializing in large-scale events for big brands. From Gatorade to NASCAR, Krueger shares his experience and impressions on social branding, metrics, and just how in-touch the big brands really are with emerging trends. This week we talk about the sexiness that is Global Top Level Domains, South-by-Southwest award winners, the continuing marvel that is geo-social-networking and, as if on a dare, Godzilla Haiku. Our guest on the show this week is Chris Krueger. Chris is a Marketing, Social Media, SEO, SEM, Facebook, Twitter, Wordpress No Electric Dreams, Hydration, and the Market Do-gooder — Guest Perry Gruber from NEDWater 3 3 Electric Dreams, Hydration, and the Market Do-gooder — Guest Perry Gruber from NEDWater full ep-02-on-being-soft-spoken-and-smart-1 https://share.transistor.fm/s/5ecd8d7a Fri, 12 Mar 2010 04:05:54 +0000 the naked marketers the naked marketers 4005 This week we talk WiredReRead.com and walk down memory lane with historic Wired work. Lindsey Lohan sues again, Devo drives the best weird color test website, and Twitterers are not as active as we like to think they are. Our guest this week is Perry Gruber, innovator and entrepreneur, who sits in to talk to us about his latest project, NEDWater Liquid Change, and the tools he's using to build community of his customers one contract at a time. This week we talk WiredReRead.com and walk down memory lane with historic Wired work. Lindsey Lohan sues again, Devo drives the best weird color test website, and Twitterers are not as active as we like to think they are. Our guest this week is Perry Grub Marketing, Social Media, SEO, SEM, Facebook, Twitter, Wordpress No On Being Soft Spoken and Smart — Guest Michael Pollack from SoloStream 2 2 On Being Soft Spoken and Smart — Guest Michael Pollack from SoloStream full ep-02-on-being-soft-spoken-and-smart https://share.transistor.fm/s/48254ed2 Tue, 23 Feb 2010 04:05:37 +0000 the naked marketers the naked marketers 3914 This week we take on Google's Buzz, NBC's anemic Olympic coverage. Then, Michael Pollack joins us to talk about business communication, and the lessons he has learned as an entrepreneur and developer. His company, Solostream, is a developer of pro business themes for Wordpress. This week we take on Google's Buzz, NBC's anemic Olympic coverage. Then, Michael Pollack joins us to talk about business communication, and the lessons he has learned as an entrepreneur and developer. His company, Solostream, is a developer of pro busines Marketing, Social Media, SEO, SEM, Facebook, Twitter, Wordpress No Facilitators of Genius 1 1 Facilitators of Genius full ep-01-facilitators-of-genius https://share.transistor.fm/s/d195002b Mon, 15 Feb 2010 16:00:51 +0000 the naked marketers the naked marketers 3304 Our first show goes off with nary a hitch. Join us and hear how much we love the iPad for no good rational reason at all, why we are fostering a gentle but roiling boil of angst in the general direction of geo-social services like Foursquare and Gowalla, and why we still think, even though the marketers have taken a bite out of the place, that Facebook is still an awesome place to be, if you can just ditch the Farmville for a spell. Thanks for joining us this week on the naked marketers. Our first show goes off with nary a hitch. Join us and hear how much we love the iPad for no good rational reason at all, why we are fostering a gentle but roiling boil of angst in the general direction of geo-social services like Foursquare and Gowalla, Marketing, Social Media, SEO, SEM, Facebook, Twitter, Wordpress No