If you've ever wondered how to maintain your creative momentum when everything feels like it's falling apart, this episode is for you. Kathi Lipp and Roger Lipp pull back the curtain on what it really looks like to be a content creator during crisis and share why these difficult seasons might actually be the key to your most authentic, impactful writing.

What You'll Discover in This Episode

• Why hard seasons make your writing more real and relatable to readers

• How brainstorming counts as writing—even when you can't sit at your desk

• Practical ways to capture ideas during chaotic times (notes apps, emails, voice memos)

• The power of talking it out with a partner, friend, or even AI

• Why you don't need all the answers to write authentically about struggle

• How to give yourself permission to write badly—because editing is easier than creating from scratch

Social media strategist and author Ruthie Gray joins Kathi Lipp to share the real secret to Instagram book marketing: it's not about the launch week—it's about the runway you build long before your book ever hits shelves.

What You'll Discover in This Episode

• Why posting book covers alone never works (and what to do instead)

• The "breadcrumb" strategy that trains your audience to take action when it matters most

• How to connect your everyday life to your book's content in authentic ways

• What to start doing NOW even if your book doesn't release for another year

• Practical call-to-action ideas that build engagement without feeling salesy

• How to use Instagram Stories to test content before creating Reels

• Launch week strategies including Instagram Lives and collaborations

• The power of hitting pain points and creating content series

Why This Matters for Your Writing Journey

Whether your book releases next month or in 2027, the time to start building your Instagram presence is now. Ruthie shares from her own experience launching Empty Nest Awakening and preparing for her upcoming devotional, proving that consistency and authenticity trump flashy marketing every time.

Key Takeaways

• Start before you need it: Build your Instagram consistency and engagement long before launch

• Train your audience: Use simple calls to action so followers are ready for the big ask

• Live your message: Find the intersection between your daily life and your book's content

• Test in Stories: Use Stories to discover what resonates before creating polished Reels

• Collaborate for reach: Instagram Lives and collaborations expand your audience during launch

In this episode of the Writing at the Red House podcast, Kathi Lipp and Cheri Gregory reveal the approach that separates successful authors from those whose books gather dust: writing your book before you write your book.

For writers who feel overwhelmed by the prospect of investing months (or years) into a manuscript without knowing if it will connect, this conversation offers a liberating path forward. Instead of hiding your ideas until they're "perfect," Kathi and Cheri share eight practical ways to test, refine, and develop your message while simultaneously building the audience who's waiting for it.

What You'll Discover in This Episode

• Why keeping your book idea "under wraps" until release is one of the biggest mistakes new authors make
• How podcasting activates different parts of your brain and surfaces ideas that would never emerge through writing alone
• The power of being a guest on other podcasts to flex your message for different audiences
• Why social media feedback—even when it takes your idea in unexpected directions—is invaluable for your writing process
• How to develop a signature framework that gives your ideas memorable shape
• The freedom that comes from calling your workshop a "pilot" or "beta" program
• Why you're not responsible for your readers' transformation—just for providing the tools
• The mindset shift from "what I want to say" to "what they desperately need to know"

Key Takeaways for Writers

Start serving now. Publishers, agents, and your future readers don't want you waiting for a book deal to share your message. The book becomes a synthesis of what you've already been teaching—not the starting point.

Use different platforms to access different parts of your brain. Speaking and writing engage different cognitive processes. What emerges in conversation may never appear when you're sitting alone trying to craft perfect sentences.

Fall in love with your people. The process of testing your message transforms you from someone who has something to say into someone who desperately wants to serve. That shift shows up in every word you write.

Whether you're just beginning to dream about your first book or you're refining ideas for your next project, this episode offers a roadmap for developing content that truly connects—long before you type "Chapter One."

Here's the truth that might sting a little: if your book is for everyone, it's really for no one.

In this episode, Kathi Lipp and Tenneil Register dive deep into the concept of audience clarity—the foundational work that must happen before you ever pitch your book. They share practical questions and exercises that will help you stop spinning and start writing with laser focus.

What You'll Learn in This Episode

• Why clarity about your audience matters more than a clever pitch
• The powerful advice that changed everything: "Write the book you needed five years ago"
• Three clarifying questions to define what your reader truly needs
• The "Three Real People" exercise that brings your audience to life
• How to craft your "I Help" statement to focus your message
• Why narrowing your audience actually increases your chances of getting published

Key Takeaways

Clarity comes before the pitch. If your pitch feels vague, it's not because you're a bad writer—it's because you're trying to write to everyone. The work of defining your specific audience is the foundation everything else builds upon.

Your audience needs you to be specific. When you know exactly who you're writing to, what problem you're solving, and why you're the person to solve it, your message becomes infinitely more powerful.

Real transformation comes from real connection. When you can point to actual people whose lives have changed because of your message, you have the proof that your book needs to exist.

Your Homework

Complete this statement: I help [blank] who are [blank] to [blank] so that they can [blank].

Your first attempt might not be perfect—and that's okay. The goal is to get specific enough that you could pick your reader out of a crowd.

What You'll Discover in This Episode

In this honest conversation, Kathi Lipp and twenty-time author Dr. Susy Flory explore what it really means to let your faith—not your religion or your tribe—inform your writing. Whether you're navigating the shifting landscape of Christian publishing or wrestling with how to stay true to your convictions while reaching a broader audience, this episode offers both encouragement and practical wisdom.

Key Takeaways for Your Writing Journey

• The publishing landscape has changed dramatically. With most Christian bookstores gone, writers now reach a universal audience that includes people from various faith traditions—or no faith at all.
• Knowing Jesus personally matters more than knowing the market. Your faith informs your writing when you're actively spending time with Jesus, not just repeating what you've heard in church circles.
• Clear, accessible language opens doors. Avoiding "churchy" jargon helps your message reach people who need it most, including those who've been hurt by the church.
• Bravery comes from conviction, not conformity. The most authentic writing flows from what you actually believe, not what you think your audience wants to hear.
• Welcoming posture transforms your writing. Like Jesus eating with sinners, your writing can create space for readers who are still searching, questioning, or healing.

If you've been wrestling with how to honor your faith while navigating the pressures of publishing, this conversation will remind you that you don't have to choose between authenticity and reaching readers. Sometimes the bravest thing you can do is write from your genuine convictions—and trust that the right readers will find you.

If you've ever felt like you struggle more with starting than with actual writing, this episode is for you.

Kathi Lipp and Roger Lipp dive into the unsexy but life-changing truth about writing productivity: boring systems are what actually get the work done. Not inspiration. Not waiting for the perfect moment. Just simple, repeatable systems that remove the decision fatigue that keeps so many talented writers stuck.

What You'll Discover in This Episode

• Why writers don't quit because they lack talent—they quit because decision fatigue is brutal

• The difference between having a writing problem and having an "idea leak"

• Simple capture systems you can set up in 10 minutes (from one-note apps to shower crayons!)

• Why the weekly review is the bridge between "someday" and "scheduled"

• Three powerful questions to ask during your weekly review

• How to make your next step so small it feels almost insulting

• Non-icky ways to use AI for brainstorming without letting it write for you

• The power of accountability partnerships for processing ideas

The System in One Sentence

Capture daily. Review weekly. Next tiny step today.

That's it. That's the whole system. And it works because it removes the mental load of constantly deciding when, what, and how to write.

Your Homework (Do This Now!)

Take 10 minutes right now to:

1. Set up your capture system (a notes app, a notepad, whatever works for you)

2. Put it on your home screen for one-tap access

3. Schedule your 15-minute weekly review on your calendar

Then head over to the Writing at the Red House Facebook group and tell us what capture system you chose and what day you picked for your review. We'll cheer you on!

Key Takeaways

• Boring means you don't have to decide—like brushing your teeth, your body already knows what to do

• Your brain relaxes when it knows the schedule

• Capture without review is just hope that dies on your desk

• Most writers don't avoid writing—they avoid starting

• Make your goals so small they feel insulting: open the doc, paste the outline, write a terrible first paragraph

In this episode, Kathi Lipp sits down with branding expert Tenneil Register to introduce a game-changing concept: the branding bank. This isn't about hiring expensive photographers or chasing the latest Instagram aesthetic—it's about building an organized, authentic collection of visual assets that make showing up online faster and more confident.

What You'll Discover in This Episode

• Why branding is so much more than logos and colors—and what it actually means for your author platform

• The concept of a "branding bank" and how it saves time while building reader trust

• How to identify your unique anchor props that set you apart from every other writer with a laptop photo

• The 25 photos in 20 minutes challenge that jumpstarts your visual library

• Why chasing trends actually hurts your brand (and what to do instead)

• Simple ways to capture authentic moments that resonate with your audience

The Power of Consistency

Tenneil shares a powerful story about customers approaching her booth at events and saying, "Of course I like it—it's R7. I should have known by looking." That instant recognition is the goal of strong branding. When readers encounter your content, they should feel that same sense of familiarity—like coming home.

Getting Started Today

The homework is simple: create a folder called "Branding Bank" and add 10 existing photos you don't hate. That's your down payment on a more consistent, confident online presence. No professional photoshoot required—just intention and a few minutes of your time.

Key Takeaways

• Pick three brand words that describe how you want your brand to feel to others

• Choose five anchor props that match your lifestyle and personality

• Take 25 photos in 20 minutes to start building your library

• Stop chasing trends—authenticity builds more trust than perfection

In this episode of the Writing at the Red House podcast, Kathi Lipp and storytelling expert Tenneil Register unpack a simple four-part framework that will transform how you approach micro content. Whether you're crafting Instagram reels, blog introductions, newsletter copy, or social media posts, this formula gives you the container you need to share your message with clarity and confidence.

What You'll Discover in This Episode

• The Magnet: How to create an irresistible hook that stops the scroll—using contradiction, observation, tension, or a direct promise

• The Moment: Why a snapshot beats backstory every time, and how to capture your reader's attention in three to five sentences

• The Meaning: The bridge that connects your story to a deeper truth your audience needs to hear

• The Move: Five types of content direction—reflective, practical, reframing, invitation, and permission—that transform passive readers into engaged followers

Why This Matters for Your Writing Journey

Here's the truth Kathi shares: You only get one or two big, dramatic stories every decade. The rest of your content—the posts, reels, and emails that build your platform—comes from small, honest moments you're already living. You don't need to be brilliant. You just need to be clear.

Tenneil offers a powerful reminder: if you're living, breathing, and moving through life, you already have these moments. From shower curtain rings getting tangled to sitting at your kitchen table with a half-written outline, your ordinary life is full of extraordinary teaching opportunities.

Key Takeaways

• Clarity trumps brilliance—your audience needs to understand you, not be impressed by you

• If your hook could belong to anyone, it belongs to no one—make it uniquely yours

• The "move" is what transforms a nice story into content that changes lives

• You don't need all four elements at once—capture the moment now, and let the meaning emerge

• Your big messages are built from small, honest moments

In this episode, Kathi Lipp and Tenneil Register introduce a game-changing framework called Micro Message Mapping—a simple four-word system that's already helping writers transform their social media engagement. One collective member went from 5 views to 200 on a single reel, and Tenneil Register herself saw 20,000 views and 400 comments using this approach.

What You'll Learn in This Episode

• The four-word framework that simplifies content creation: Magnet, Moment, Meaning, Move
• Why most of your writing life doesn't need big stories—just clear moments with direction
• How to stop overwriting, overthinking, and waiting for perfection
• A real-life example of how a simple photo of picnic baskets generated massive engagement
• Why the "flim flam of life" is actually what connects you with your audience

Where to Use Micro Stories

This framework works perfectly for:

• Podcast intros
• Social media captions
• Email and newsletter openers
• Blog subheads
• Teaching illustrations
• About pages

Your Challenge This Week

Kathi Lipp challenges you to practice noticing tiny moments that almost become stories—the ones you usually dismiss. Grab a photo, capture the moment, and ask yourself: What is this moment about? Come back next week when Kathi Lipp and Tenneil Register will help you map out your micro messages together.

If content creation has felt heavy lately, it might be because the container is too big for the moment you're trying to carry. This episode will help you simplify, connect, and finally stop waiting for perfect.

In this episode, Kathi Lipp and Roger Lipp introduce a powerful framework from Dan Sullivan and Dr. Benjamin Hardy's book The Gap and the Gain and explore how it applies specifically to the writing journey. If you've ever felt stuck in the "messy middle" of your book, this conversation will help you understand why—and give you a new way to measure your progress.

The Hidden Emotional Cost of Writing a Book

Writing a book takes more than time and energy—it takes a chunk of your life. The thinking, clarifying, discarding, revising, editing, and waiting all carry an emotional weight that most writers don't talk about enough. And when you're in the thick of it, it's easy to feel perpetually behind.

Understanding the Gap vs. the Gain

The gap is the space between where you are and where you want to be—all those unchecked boxes, unwritten chapters, and comparisons to other writers. The gain is everything you've learned, clarified, and accomplished along the way. Most writers focus on the gap, but the gain is where the real progress lives.

Why Writers Quit in the Messy Middle

Most writers don't quit at the beginning or the end—they quit in the middle, where the effort is high and the affirmation is low. This is where the gap mindset can sabotage you, leading to constant restructuring, over-editing, or starting over entirely. Recognizing this danger zone is the first step to pushing through.

Key Takeaways for Your Writing Journey

• By the time you write your first word, you may already be 20-30% done—all that research, speaking, and thinking counts
• Clarity is progress, even when you can't measure it on a spreadsheet
• Discernment about what doesn't belong in your book is just as valuable as what does
• Nothing has to be wasted—content that doesn't fit your book can become social media posts, speeches, or future projects
• Ask yourself weekly: What do I understand now that I didn't before?

Four Questions to Track Your Gain

Kathi Lipp shares four powerful questions to help you see your own progress:

1. What do I understand now that I didn't understand before?
2. Is there a part of my message that feels clearer?
3. What false version of this have I released?
4. How have I grown as a writer, not just someone producing words?

If you're in the midst of writing a book and feeling stuck, this episode offers the perspective shift you need. Stop measuring yourself against the book you haven't finished—and start celebrating the writer you're becoming.

What You'll Discover in This Episode

Sue Donaldson joins the podcast to share the real, unfiltered story of how she went from four self-published books to signing her first traditional publishing deal for her book Never Alone. Whether you're just starting your writing journey or you've been self-publishing for years, Sue's insights will help you understand what publishers are actually looking for.

The Unexpected Advice That Changed Everything

Sometimes the best feedback comes from unexpected places. Sue shares how her daughter's blunt critique—"Mom, is this a Bible study?"—became the turning point that shaped her entire book. Learn why being open to tough feedback (even from family members) can transform your manuscript.

Book Proposal Strategies That Stand Out

With publishers receiving hundreds of proposals, how do you make yours memorable? Sue reveals two specific techniques she used that made her proposal easy to navigate and compelling to read—including a simple table of contents trick that most authors overlook.

Building Platform When Speaking Gigs Are Scarce

If you've relied on speaking engagements to grow your audience and those opportunities have dried up, you're not alone. Sue shares practical alternatives, including how Instagram giveaways became an unexpected source of new followers during a speaking dry spell.

The Hardest Part of Traditional Publishing

Getting the contract is just the beginning. Sue gets honest about what surprised her most about working with a traditional publisher—and why letting go of control might be harder than you think.

Key Takeaways for Your Publishing Journey

• Start gathering endorsements early—Sue had 21 people willing to endorse her book before she even had a publisher

• Make your book proposal scannable with a clear table of contents

• Match your pain points with how you address them in parallel bullet points

• Consider your book as a ministry tool, not just a product to sell

• Be willing to self-publish if traditional doesn't work out—believe in your message either way

When Your Book Needs More Than Pages

In this encouraging episode, Kathi sits down with Lori G Melton, author of Journey with a Giant and member of the Writing at the Red House Collective, to explore what happens after you type "The End." If you've ever wondered how to extend your book's reach without feeling overwhelmed by endless marketing tasks, this conversation is for you.

Lori shares her journey of creating an entire ecosystem around her spiritual growth book—not because she had to do everything, but because she strategically chose what excited her most. From a 12-episode podcast series to a quiz built with ChatGPT, her story proves that thoughtful, passion-driven marketing can multiply your book's impact.

What You'll Discover in This Episode

• Why treating your book as "the center of a larger experience" changes everything
• How to decide which companion resources to create without the pressure to do it all
• The power of starting with what excites you (like cleaning out one drawer instead of the whole closet)
• Practical tips for creating a discussion guide, podcast series, Bible study, and interactive quiz
• How to use a Facebook group to support readers who don't have an in-person community
• The surprising way ChatGPT can help you build tools for your readers
• Why your author website should be the central hub for all your resources

Key Takeaways for Your Writing Journey

Whether you're pre-publication and dreaming about launch day, or post-publication wondering what comes next, this episode offers a roadmap for building community around your message. Lori's approach reminds us that we don't have to do everything—we just need to start with what we're most passionate about and let the rest unfold.

The goal isn't to exhaust yourself with marketing tactics. It's to create meaningful touchpoints that help readers engage deeply with your message and find the community they need to apply what they've learned.

Literary agent Sherri Wilson Johnson brings a unique perspective to this conversation. As both an agent at Gardner Literary and a self-published romance author, she's walked both paths and understands the real-world implications of each choice. In this candid conversation recorded during a Writing at the Red House Collective session, Sherry breaks down the essential questions you need to ask yourself before making this crucial decision.

Key Questions to Guide Your Publishing Decision

Before you can choose your path, Sherri encourages writers to honestly assess where they are:

• Are you a writer only, or are you willing to become a business person? Self-publishing requires entrepreneurial skills—or a team to provide them.

• Are you a solo creator or a collaborator? Traditional publishing means working with editors, marketers, and designers who will have opinions about your work.

• Do you want to pay people or have them pay you? With indie publishing, you invest upfront. With traditional, you receive an advance.

• How much of a hurry are you in? Traditional publishing timelines can stretch 18 months or longer from contract to bookshelf.

• Do you need full creative control? Traditional publishers have final say on covers, titles, and sometimes content.

• Do you need the validation of traditional publishing? Be honest about what success looks like for you.

The Beautiful Truth: You Have Options

One of the most freeing takeaways from this episode is that you don't have to choose just one path forever. The hybrid author model—where writers publish both traditionally and independently—is increasingly common. Kathi herself has done this, traditionally publishing books like Clutter Free while self-publishing companion Bible studies.

What About Your Platform?

Sherri addresses a common misconception: "I don't have a platform, so I'll just self-publish." Her honest response? That's fine, but then you might not sell any copies. Self-publishing isn't the easy way out—it's simply a different path with its own challenges. The key is knowing your goals before you begin.

Does Self-Publishing Hurt Your Traditional Chances?

Good news for indie authors: self-publishing generally doesn't count against you with traditional publishers. In fact, Sherri notes that despite her published novels, she would be considered a "debut author" if she pursued traditional publishing. However, if you traditionally publish and have poor sales, that can affect future opportunities.

Finding the Right Support

Whether you choose traditional or indie publishing, you'll need help. Sherri recommends vetted resources for editors through Gardner Literary's website and suggests 99 Designs for cover design. She also points listeners to the Christian Indie Authors Facebook group for community support.

The bottom line? Your publishing path should align with your "why." As Sherri shares from her own experience, when her motivation shifted from ministry to money-making, she couldn't write at all. Regularly reassessing your goals and motivations will help you make decisions that serve both your message and your calling.

In this special replay from last year's Path to Publish conference, Kathi Lipp sits down with Sherri Johnson—a literary agent with the Gardner Agency who has also self-published 14 books and been traditionally published. Sherri offers a unique perspective that few in the industry can provide: she's literally done it all.

What You'll Learn in This Episode

• The key differences between traditional publishing and self-publishing

• What the "Big Five" publishers are and how smaller presses differ

• Why hybrid publishing might not be your best option (and what to watch out for)

• The advantages of traditional publishing: expertise, marketing support, and validation

• The advantages of indie publishing: freedom, speed, and a bigger slice of the financial pie

• Why you shouldn't view self-publishing as a "consolation prize"

The Bottom Line

As Sherri reminds listeners, you get to decide. Whether you're drawn to the validation and support of traditional publishing or the freedom and speed of indie publishing, the choice is yours. The only thing you can't control is whether a publisher says yes—but that doesn't mean self-publishing is settling. It's simply a different path with its own unique rewards.

About Our Guest

Sherri Johnson is a literary agent with the Gardner Agency, a self-published author of 14 books, and has also been traditionally published. Her diverse experience gives her unparalleled insight into all aspects of the publishing industry.

This episode is Part 1 of Sherri's Path to Publish session. Stay tuned for Part 2, where she dives into practical questions to help you decide which path is right for you!

In this episode of the Writing at the Red House podcast, Kathi Lipp sits down with Becky Keife, author of the brand new book A Verse a Day for the Anxious Soul, to discuss how writers can strategically repurpose their existing content without feeling like they're cutting corners.

What You'll Discover in This Episode

If you've been building your platform by writing articles, creating social media content, or speaking on your topic, you've been unknowingly stockpiling ingredients for your book. Becky shares how God showed her that the years of content she'd created around anxiety weren't just a safety net—they were her launch pad.

Key Insights for Writers

• Your backlog is a gift, not a shortcut. Instead of viewing repurposed content as lazy writing, recognize it as stewarding what God has already given you.
• Social proof matters. That Instagram reel that performed well? That conference talk that resonated? Those are signals pointing you toward content that connects with your audience.
• Research your own words first. Before diving into other experts' books, mine your own articles, journals, speaking notes, and social media posts.
• Repetition serves your reader. The same story told multiple times can bring fresh insight, deeper connection, and spiritual transformation.
• Old stories gain new insights. Your perspective evolves, and the Holy Spirit makes new connections over time.

Practical Steps to Mine Your Archive

Becky offers actionable advice for gathering your existing content: compile everything in one place, block out time to review your own social media, reread old journals, and capture significant paragraphs that apply to your current project. Whether you use Scrivener, Word docs, or simple folders, having your research organized in one space helps your brain stay focused.

A Word of Encouragement

If you're feeling anxious about writing your book (even if it's not about anxiety!), this conversation will remind you that God has been preparing you all along. The content you've created, the stories you've told, and the insights you've gathered are not random—they're the ingredients for something beautiful.

Have you ever wondered how to become a better writer? Today, Kathi Lipp and Kathleen Kerr, an editor and speaker, tackle this important question by breaking down a frequent lie that writers believe about being a writer and replacing it with applicable strategies for how to strengthen your writing knowledge and practice.

In this episode, Kathi and Kathleen discuss:

• How to be a great student of writing.

• Their favorite fiction and nonfiction books.

• Why you need to learn the rules of writing before you break them.

Listen in and learn how to improve your writing skills before the new year begins.

In this practical episode, Kathi Lipp and Roger Lipp break down the essentials of building an email list that actually serves your readers—and your writing career. Whether you're trying to figure out which tool to use or wondering what kind of freebie to offer, this conversation will help you take your first confident steps.

What You'll Discover in This Episode

• Why your email list is your "owned audience" while social media is just rented space
• The one sentence you need to complete before launching your newsletter
• Why chunky lead magnets are out and simple, authentic freebies are in
• How to choose the right email tool when you're just getting started
• Low-tech and high-tech ways to collect email addresses
• What belongs on your landing page to convert visitors into subscribers
• Why your first 100 subscribers are the hardest—and what to do about it

Key Takeaways

Your newsletter is a relationship, not a broadcast. Think of each subscriber as a one-on-one conversation rather than a crowd you're shouting at. People are thirsty for authentic connection.

Match your lead magnet to your newsletter. Whatever you offer to get someone on your list should feel like a natural preview of what they'll receive each week. No bait and switch.

Start simple. You don't need fancy tools to begin. A Google spreadsheet and a sign-up sheet at your next speaking event can get you started while you figure out what your newsletter is really for.

Put your sign-up everywhere. Your website, social media, podcast—anywhere you already show up, make it obvious how people can join your list.

If you've been putting off starting your email list because it feels too complicated or too techie, this episode will give you the permission and the practical steps to just begin.

• Why a card deck sometimes serves your reader better than a book—and how to know the difference.

• How Cheri went from index cards at the family table to a polished, giftable product.

• Practical nuts-and-bolts: prototyping, choosing a printer, minimum order quantities, cost ranges, timelines, and packaging.

• Tender, ready-to-use language for entering a griever’s world without fear.

• How churches and small groups are using the cards (including Blue Christmas services), plus a simple way friends can “bridge the gap” when they don’t know what to say.

If you want to serve your people with something they’ll actually use—and do it with excellence—this episode gives you both the heart and the how.

In this behind-the-scenes conversation, Kathi Lipp welcomes Crystal Paine (MoneySavingMom) to share the real process behind her new book, The Time-Saving Mom. If your writing dreams feel squeezed by real life—kids, work, and a calendar that won’t quit—Crystal’s story offers a practical path forward. Listeners will hear how she wrote in 5–15 minute bursts, built a simple feedback loop with trusted voices, and partnered with her editor and a paid reader team to strengthen the message before it ever went to press. Crystal also unpacks a hard-won lesson: why your book title must signal “I need that” in one glance—and how that shift impacted sales. You’ll walk away with doable strategies to: use small pockets of time to make big writing progress, invite feedback early (without derailing your momentum), and choose a title/cover that serves your reader and your marketing. For every writer who’s tempted to say “I don’t have time,” this episode reframes the work: choose to use time differently and let your systems carry you through seasons of upheaval.

Listeners will hear:

• A simple prompt that keeps your unique voice while getting better title ideas fast.

• The 3 Cs filter (clarity, connection, curiosity) applied in real time.

• How to iterate: cherry-picking words, combining phrases, and refining subtitles.

• Faith-adjacent, audience-first language that invites readers in—without the hype.

• Kathi's practical "title frames" and the all-important ear test.

Tenneil shares a live case study from her "Christmas through the decades" content, and Kathi workshop-tests options for her next decluttering book (for readers low on money, energy, emotional bandwidth, or time). Plus, Roger shows how AI can speed up production without losing the human touch.

If you want faster, stronger titles that truly serve your reader, press play and follow along with the prompt in the show notes.

Resources Mentioned in This Episode

The Title Editor Prompt

Copy and customize this prompt to generate titles in your unique voice:

Example from the episode: "Act as a title editor for 'What I Learned About Christmas Through the Decades.' Keep Tenneil's voice warm, practical, faith-adjacent. No hype. We need an audience felt need and an outcome promise. Titles only, no explanations."

The 5 Title Frames for Manual Tweaking

Use these elements to strengthen your titles—with or without AI:

1. Specific Noun over general noun
   Example: "paper piles" vs. "clutter" | "decision fatigue" vs. "overwhelmed"

2. Power Verb
   Examples: cut, tame, build, reclaim, map, create, unwrap

3. Concrete Frame
   Examples: in 15 minutes, 40 days, this weekend, for caregivers, when you're low on energy

4. Contrast
   Example: from messy to managed, what we lost and what we found

5. The Ear Test
   Say it out loud repeatedly. If it's hard to say or sounds awkward, keep refining.

The 3 Cs Filter

Rate every title option on these three criteria:

• Clarity – Is it instantly understandable?

• Connection – Does it speak to a felt need?

• Curiosity – Does it make you lean in?

Pro tip: For books, prioritize clarity. For articles and blog posts, lean into curiosity.

Bonus Tips from the Episode

• AI is a collaborator, not the creator. You guide, iterate, and cherry-pick.

• Don't settle for the first batch—keep refining by telling AI what you like and don't like.

• Words you don't use for the title can become subtitles, chapter titles, or marketing copy.

• If working with a traditional publisher, confirm title choices align with their publication standards.

• How to articulate your audience’s felt need so titles land instantly

• What to feed AI (your voice and your avatar) to get better ideas, faster

• A simple Venn diagram approach—audience + voice + information—to keep titles on target

• Why “classy, not clickbait” builds trust (and clicks)

• A short homework assignment to prep for next week’s on-air title workshop

Perfect for overwhelmed writers juggling life and deadlines, this conversation gives you practical steps to move from bland to brilliant—without losing your voice or your values. Stick around for the homework so you’re ready for next week’s “Magic Formula of Threes” title sprint.

Listen in and learn:

• What ruthless truth-telling is.
• Why ruthless truth-telling is so important.
• How to give yourself permission to be honest.

Listen in and learn:

• How to think of deep questions to ask yourself.
• Why you should write down your thoughts.
• How to stay narrowly focused.

It’s easy to get stuck with writer’s block if we don’t take the necessary steps. Tune in next week for another conversation between Kathi and Jennifer.

Kathi’s new book, Accidental Homesteader, came out August 29th.

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.

• A simple 90-minute run-of-show (welcome, teaching, reflection, Q&A) that keeps people engaged.

• How to choose dates, venues (from cozy coffee shops to church basements), and a smart, speaker-first budget.

• Why your event promise should drive your schedule and your marketing.

• How to build partnerships (coffee shops, bookstores, churches) that add credibility and community.

• An 8-week timeline to launch: from graphics and event pages to volunteers, tech checks, and promotion.

• Practical promotion that works: warm audience first, ready-made posts for partners, and why posters still matter.

Perfect for writers and speakers who want to build community, grow an email list, and deliver a meaningful experience—without waiting for someone else to make the magic happen.

• How to start with the feeling and promise your event delivers—before you pick the date or venue - Ways to serve (not sell) at your book table, including simple bundles and integrity-first recommendations

• Real-world event formats for writers and speakers: launch parties, workshops, and retreats

• Ideas for specialized ministry events like grief workshops during the holidays

• A “scrappy to sacred” story of launching events with limited space and budget—and why that’s more than enough

If you’ve wanted to connect your message to people in real life—but felt overwhelmed or unsure where to start—this conversation will help you plan an event that’s doable, meaningful, and built around the people you’re called to serve. Stay tuned for next week’s nuts-and-bolts episode on creating your minimum viable event.

Access this episode's complete show notes and resource links here.

Access this episode's complete show notes and resource links here.

Access this episode's complete show notes and resource links here.

Access this episode's complete show notes and resource links here.

Access this episode's complete show notes and resource links here.

Access this episode's complete show notes and resource links here.

Access this episode's complete show notes and resource links here.

Access this episode's complete show notes and resource links here.

In this continuation of our social media series, Kathi Lipp and brand manager Tenneil Register tackle the intimidating world of video content creation. If you're a writer who feels overwhelmed by the thought of being on camera, this episode is designed specifically for you. 

Many writers feel like they signed up to write, not to become movie producers. But here's the reality: video content is what audiences are consuming, and it's what social media algorithms prioritize. The good news? You don't need to be Steven Spielberg to create content that connects. 

In this episode, you'll discover: 

• Why video matters more than you might think for building your platform 

• The magic number for video length that works for beginners 

• Simple lighting and sound solutions that won't break the bank 

• How to talk to your camera like you're chatting with your best friend 

• Why consistency beats viral content every single time 

• Practical editing tools that work for busy writers 

• How to boost your creativity when you're feeling stuck 

Tenneil shares practical wisdom about focusing on what you want your viewer to feel rather than see, and Kathi opens up about her own journey from video-phobic to consistently posting content. They'll help you understand that this is challenging for everyone – even those who seem naturally gifted on camera. 

Whether you're building your author platform, growing your ministry, or simply wanting to connect more authentically with your audience, this episode provides the encouragement and practical steps you need to get started. 

Access this episode's complete show notes and resource links here.

If you've ever felt frustrated by the need to be "on camera" when you just signed up to be a writer, this episode is for you. Tenneil and Kathi share honest insights about overcoming camera discomfort while providing actionable tips for creating compelling visual content that actually tells your story. 

In this episode, you'll discover: 

• Why visual storytelling matters more than just "showing off" on social media 

• Practical preparation tips for photo shoots (including the three-outfit rule) 

• Lighting techniques that work in your home or outdoors 

• Composition basics like the rule of thirds 

• Helpful apps and editing tools to enhance your photos 

• How to find your comfort zone and build confidence on camera 

• Why the algorithm can actually help you find your right people 

Whether you're building your author platform or growing your writing business, this episode provides the encouragement and practical strategies you need to create authentic visual content without the overwhelm. 

Resources Mentioned: 

• Erin Blackwell's Instagram for posing tips

• Additional resources and links will be provided in the full show notes 

Coming Next Week: Part two of this visual storytelling series, focusing on video content for social media. 

Access this episode's complete show notes and resource links here.

In this episode, you’ll discover: 

• How to set up effective boundaries with your family during your home retreat 

• The psychology behind adding play and fun to your writing process 

• Practical strategies for creating a camp-like atmosphere in your house 

• Why treating yourself like a guest in your own home transforms your writing 

• How to prepare your physical and mental space for maximum productivity 

• The importance of honoring your calling even when others are inconvenienced 

Kathi and Tenneil share real-world examples of how writers with young children have successfully created focused writing time, including specific scheduling strategies and family management tips. They emphasize that if you’re struggling to get words on paper, you’re likely not a lazy writer—you’re a distracted writer. 

Special Announcement: Join the 3K Summer Sprint happening July 14-19! Write 3,000 words in just five days alongside a supportive community of writers in the free Facebook group. 

Whether you’re working on your first manuscript, developing a book proposal, or building your platform, this episode will help you create the focused writing time you need to honor God’s calling on your life. 

Access this episode's complete show notes and resource links here.

Rachael shares how her book "Everyday Prayers for Love: Learning to Love God, Others, and Even Yourself" didn't start as a book at all—it began as a conversation that became a podcast, which led to writing opportunities and eventually a publishing contract with Whitaker House through Million Praying Moms. 

Listeners will discover practical strategies for taking one core message and multiplying it across multiple platforms and formats. Rachael reveals how she created 31 weeks of content from her 31-day devotional, developed successful lead magnets through collaboration with other writers, and built meaningful relationships within the writing community that opened unexpected doors. 

Whether you're just starting your writing journey or looking to expand your existing platform, this episode provides actionable insights for efficient content creation, strategic networking, and faithful stewardship of your message. 

Access this episode's complete show notes and resource links here.

Julia shares her journey from traditional publishing newcomer to Instagram success story, revealing how she launched a book just three months after having her fifth child. Listeners will discover practical strategies for repurposing content effectively, finding research-backed statistics to engage their audience, and approaching Instagram as a creative playground rather than a burdensome obligation. 

Whether you're struggling with Instagram overwhelm or looking to streamline your content creation process, this episode provides actionable insights that will help you work smarter, not harder, on social media. 

What You'll Learn: 

• How to repurpose content without appearing repetitive 

• Where to find compelling research and statistics for your niche 

• The optimal timing between creating and posting content 

• Strategic approaches to book launch social media campaigns 

• How to maintain authenticity while maximizing reach 

Promised Links and Resources:  

Declutter Your Heart and Your Home: How a Minimalist Life Yields Maximum Joy - https://a.co/d/2pbHwiY

Access this episode's complete show notes and resource links here.

Your Summer Writer's Retreat: The Collective

Access this episode's complete show notes and resource links here.

Jill's story began with a vision for 52 adventure essays and ended with "No Matter What: 90 Devotions for Experiencing Unexpected Joy in Tough Times" from Our Daily Bread Publishing. Along the way, she changed agents, switched from essays to devotionals, shifted from adventure to joy, and learned to write in an entirely new format—all while staying true to her authentic voice. 

Listeners struggling with publishing rejections or feeling pressure to completely change their message will find hope in Jill's experience. She demonstrates how flexibility with method, combined with faithfulness to your core message, can lead to unexpected opportunities and broader impact. 

Whether you're navigating agent relationships, considering different publishers, or wondering if you should adapt your book concept, this conversation offers practical wisdom about when to bend and when to stand firm in the publishing world.

Access this episode's complete show notes and resource links here.

Tonya reveals her proven methods for introducing authors to her audience, from Facebook Live streams to strategic social media partnerships. You'll discover why being a great guest on someone else's platform often does more for your book than having them on yours, and how to create authentic Q&A sessions that build trust and credibility. 

The conversation tackles the tough questions too: How do you maintain healthy boundaries when everyone wants you to promote their work? What do you do when you can't stomach reading someone's book but still want to support them? And how do you avoid the trap of transactional relationships in the author community? 

What You'll Learn: 

• Specific strategies for introducing authors to your audience 

• Why cross-platform collaboration works better than traditional interviews 

• How to promote books you haven't read (ethically and effectively) 

• The power of specific compliments over generic praise 

• Boundary-setting techniques for generous authors 

• How to spot and avoid transactional promotion requests

Whether you're a seasoned author or just starting your writing journey, this episode will transform how you think about author community and show you how supporting others ultimately builds your own success. Access this episode's complete show notes and resource links here.

Kathi opens with a powerful quote: "Everybody wants a village. Nobody wants to be a villager." This sets the stage for an honest conversation about showing up for others in the writing community. Tonya shares personal stories about how specific books changed her life and motivated her to become a passionate supporter of other authors' work. 

The duo discusses the paradigm shift from self-promotion to mutual support, explaining how this Christ-centered mindset recognizes that while not everything is ours to create, we can be good stewards of our platforms by sharing others' valuable messages. 

Tonya offers practical advice for effectively championing others' work, emphasizing the importance of being specific in your support rather than offering generic praise. She illustrates this with engaging examples, including how she rallied support for her cousin's modeling contest and her approach to promoting Kathi's book "Sabbath Soup." 

This episode is the first of a two-part conversation. In the upcoming episode, Kathi and Tonya will delve deeper into actionable strategies for collaboration, co-hosted events, and maintaining authenticity when spotlighting other authors. 

Join us to discover how being a good "villager" in the writing community not only benefits others but enriches your own writing journey as well.

Access this episode's complete show notes and resource links here.

Barb explains how understanding your natural strengths and frustrations in the six-phase process (Wonder, Invention, Discernment, Galvanizing, Enablement, and Tenacity) can transform your writing productivity. She shares her practical system for breaking down projects – from articles to full-length books – into manageable phases that work with her natural abilities rather than against them. 

For writers who struggle with certain phases, Barb offers strategies to compensate, like taking walks during her "Wonder" phase or using pilot groups during "Invention." She explains how this system helps prevent deadline crashes and creates a more sustainable, enjoyable writing experience. 

Whether you're working on a book proposal, a Bible study, or regular articles, this conversation provides a valuable framework for structuring your writing process around your unique working genius.

Access this episode's complete show notes and resource links here.

After exploring self-knowledge and topic clarity in previous episodes, this discussion focuses on how to identify, connect with, and serve your ideal audience. Tenneil shares insights on why defining your audience is essential for brand growth and offers practical strategies for engaging followers in meaningful conversation rather than one-sided monologues. 

The episode covers how to authentically share personal experiences without "trauma dumping," the importance of giving your audience hope alongside vulnerability, and simple ways to research who your followers really are. Kathi and Tenneil discuss the risks involved both for creators putting themselves out there and for audience members choosing to engage with content. 

For creators feeling stuck or overwhelmed by audience research, Tenneil suggests starting with one targeted question, posting it three different ways, and actively engaging in the comments. The conversation emphasizes that a brand that truly knows its people is positioned for authentic growth. 

Download the special tip sheet mentioned in this episode for practical steps to better understand your audience and strengthen your brand connection.

Tenneil emphasizes that most people don't have enough clarity around their topic - it should be more specific than one word but concise enough to explain in a sentence or two. The conversation explores how to find your through thread when working with multiple topics and how to balance your passion with your audience's needs. 

Kathi and Tenneil also address what to do when you get bored with your topic and how to take a "field trip" rather than completely abandoning your brand. They offer practical advice for listeners to identify their three content pillars as a step toward greater topic clarity. 

Don't miss next week's conclusion of Brand Camp when they'll discuss the third essential element: understanding your audience. 

Welcome to "Brand Camp!" In this first episode of our three-part series, Kathi Lipp and branding expert Tenneil Register break down why truly knowing yourself is the essential foundation of effective branding. 

While most people think branding is about logos and taglines, Kathi and Tenneil explain that we need to "back the truck up" long before those elements come into play. Tenneil defines a brand as "a reflection of you that captures the heart of your audience and brings your worlds together in a way that feels predictable and at home for both of you." 

Throughout the episode, they explore critical questions writers should ask themselves before attempting to brand their work, including: 

• What unique perspective do you bring to your topic? 

• How has God positioned you to tell this specific part of a story? 

• What is your authentic communication style? 

Listeners will learn how to avoid common pitfalls such as building a brand around temporary circumstances, imitating others, or presenting an inauthentic version of themselves to appear more marketable. 

As Tenneil wisely notes, "Branding is something that you live out. Knowing yourself is how you're building a brand that's honest and magnetic." 

Don't miss the next two episodes where Kathi and Tenneil will cover the remaining pillars of branding: your topic and your audience. 

In this episode, I sit down with Tonya Kubo, a seasoned online community strategist and leader of one of the largest decluttering communities on the platform, to unpack why so many creators are reconsidering Facebook—and whether you should be, too. 

We talk about the hidden costs of relying on Facebook’s automated enforcement, what happens when your group gets flagged (even unfairly), and how creators can start building community resilience before they need it. 

If you’re an author or aspiring author building a platform online, this is your call to rethink what ownership really means in your digital space. 

Kathi begins by sharing her recent experience attending Susy's movie premiere in Jackson, California, where they also conducted a Q&A session after the screening. Rather than recreating that session, they decided to revisit those questions for podcast listeners who might dream of seeing their own books on the big screen someday.

Susy explains why she chose to host her premiere in the small town of Jackson rather than a larger city, emphasizing the importance of celebrating with her supportive local community. She reveals the journey of "The Unbreakable Boy" – a father-son story about a special boy with brittle bone disease and autism who teaches his family how to live – from book to screen, noting that the process took nearly a decade.

The episode offers both practical advice for writers interested in film adaptation and an inspiring look at one author's journey from page to screen. 

Listeners will explore alternative platforms, learn how to preserve valuable content, and discover tools for seamless content creation, including the integration of AI. Whether you're ready to jump ship or adapt within the platform, this episode offers the guidance you need to keep moving forward. 

Don’t miss out on resources and suggestions to secure and showcase your creative work effectively in an ever-changing online world. 

Learn how to safeguard your previous live videos, adapt your content strategy, and stay prepared for future changes. Whether you're a social media novice or an experienced pro, this episode promises actionable insights to keep your content secure. 

Resource:

• Hot to Download Facebook Live Videos

Promised Links and Resources: 

• Making Marriage Easier 

• Focus on the Family interview with Arlene:  https://www.focusonthefamily.com/episodes/broadcast/four-key-decisions-for-loving-your-spouse-for-life/ 

Listeners will gain valuable insights into the timeline for promoting their studies, learning how better to plan their promotional campaigns. Tonya reveals multifaceted marketing techniques, incorporating email, social media, and personalized communication strategies. 

Kathi and Tonya also discuss feedback integration to improve future studies and share how to connect directly with participants. Whether you're new to hosting online book studies or looking to refine your process, this episode provides practical advice and encourages listeners to start small but dream big. 

Here are the resources we promised in this week's episode:

• Information about The Clutter Free Bible Study can be found here: https://kathi.link/cfbs

Promised Resources: 

• Clutter Free Academy Facebook Group

• Clutter Free Bible Study 

Here are the resources from this week's episode:

• Dana K. White's book: "Jesus Doesn't Care About Your Messy House"

• Link to Dana K. White's YouTube channel

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.

Links: 

• Praying Through Loneliness: A 90-Day Devotional for Women 

• Kristen Strong’s Website 

In this episode, social media expert Tonya Kubo joins Kathi Lipp to share practical strategies for overcoming these common fears and building a meaningful online presence. You'll discover: 

• Simple steps to start posting with confidence
• How to break down social media tasks into manageable pieces
• Practical ways to set healthy boundaries
• Strategies for handling negative comments with grace
• Tips for creating content that aligns with your values 

Whether you're just starting your social media journey or looking to rebuild your confidence online, this episode provides the encouragement and practical advice you need to move forward with purpose. 

Listeners will leave with a sense of relief knowing they are not alone in their hesitations and are encouraged to tune in again next week for practical solutions on how to overcome these barriers and fully engage with their audience. 

As promised, here is the Bourbon Carmel Popcorn recipe that Kathi mentioned.

For more information about The Collective:

• https://www.WritingAtTheRedHouse.com
• info@WritingAtTheRedHouse.com

- The key differences between ChatGPT and Claude for creative work 

- How to approach AI as a valuable writing assistant rather than a replacement 

- Practical ways to overcome AI intimidation 

- Tips for using AI to increase writing productivity 

- The importance of privacy in AI tools for writers 

In this episode, you'll discover:  

• Which social media platforms actually matter for authors  

• How to determine where YOUR readers are hanging out  

• The minimum effective dose for moving the needle on your platform  

• Why commenting might be more valuable than posting  

• The truth about how long it takes to see results  

• Practical tips for batching content efficiently 

Plus, learn about a special opportunity to join the Red House Writers Collective at a significant discount! 

Resources Mentioned: https://www.writingattheredhouse.com/ 

Listeners will discover: 

• Practical strategies for fostering genuine community interactions. 

• Tips for leveraging social media to gain insights on book concepts. 

• How to use data analysis to refine your engagement efforts. 

• Ways to turn your followers into ardent supporters and future book buyers. 

Whether you've already written your book or are just starting out, Kathi and Tonya provide valuable insights and encouragement to help you build your platform effectively. Tune in and learn how to connect authentically with your audience and share your God-given story with the world. 

https://www.facebook.com/amybettersmidtvedthidingintheclosetwithcoffee  

https://www.westcoastchristianwriters.com/home  

https://substack.com/about  

Now that we know the big picture of turning a personal story into a published book, it’s time to focus on the smaller details. Kathi is back with literary agent Kathleen Kerr to continue their discussion by exploring structure, themes, and titles.

Listen in and learn the importance of:

• Using the message mapping strategy.
• Knowing when not to write about a topic.
• Choosing a title and subtitle.

Do you have a personal story that you want to turn into a book? Today, Kathi and literary agent Kathleen Kerr are exploring this question. Some stories are hard to share, and it’s important to know how and when to share them. 

Listen in and learn the importance of:

• Incorporating your story into nonfiction books.
• Waiting until the story is finished.
• Understanding what your reader needs.

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.

Listeners will discover: 

- How Lauren accidentally grew her following through simple garden and cooking videos 

- The importance of consistent posting times and basic hashtag strategy 

- Why authenticity trumps perfection in content creation 

- Tips for balancing content creation with family life 

- The value of keeping social media fun and pressure-free 

Links & Resources Mentioned: 

Lauren's TikTok: https://www.tiktok.com/@totesma_gotes 

• Seamlessly integrate her calendar, task lists, and project management in one place 

• Accurately account for drive time and other logistical details 

• Identify and address inefficiencies in her client invoicing process 

• Regain control over her schedule and reduce decision fatigue 

Tonya provides an overview of Motion's key features, like its AI-powered scheduling assistant and customizable productivity "schedules." She also discusses the initial learning curve and challenges of incorporating Motion into her workflow, as well as how it has ultimately transformed her mindset and capacity as a business owner. 

Throughout the conversation, Kathi and Tonya explore how Motion's functionality aligns with the principles of "pre-deciding" and reducing decision fatigue that are core to the Clutter Free Academy community. By automating many of the logistical elements of her day, Tonya has been able to free up mental bandwidth and focus more on the high-level, creative aspects of running her business. 

Listen along and you might be convinced that Motion could be a game-changer for your own productivity and work-life balance! 

Listen in to gain insights into cost-effective participation and connecting deeply within a supportive writing community. Discover how this virtual conference could be the key turning point for your writing dreams, and take advantage of a special listener discount to access an array of inspiring workshops from the comfort of your home. 

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free. 

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free. 

Listeners will discover: 

- How a canceled book contract became a catalyst for deeper self-discovery and writing growth 

- The importance of recognizing when a project needs to evolve or pivot 

- Strategies for decoupling regret from self-recrimination in the writing process 

- Why writing a book proposal is crucial, even for experienced authors 

- The value of understanding your own readiness to write on complex personal topics 

Cheri shares her personal journey of transforming a challenging experience with a mother-daughter book project into a powerful exploration of regret and its role in the writing process. This episode offers invaluable insights for writers struggling with writer's block, project direction, or the emotional complexities of writing about personal experiences. 

Don't miss the second part of this conversation, where Cheri will provide practical steps for getting unstuck in your writing journey. 

1. The concept of a "lifestyle launch" and how it differs from traditional book launches 

2. The importance of starting your launch process early – at least 6-12 months before publication 

3. Creating a portfolio of assets around your book, including pre-order bonuses and supplemental content 

4. Embracing and addressing objections from potential readers 

5. Maintaining brand consistency while expanding your reach 

6. The power of community in book launches and author platforms 

7. Practical tips for authors currently writing their books to prepare for launch 

Key takeaways include the importance of living out your book's message, creating content that resonates with your audience's emotions, and viewing objections as opportunities for engagement. 

Listeners will learn: 

• The importance of pre-orders and early marketing strategies. 

• How to identify and invest in key marketing resources. 

• The difference between launch day success and long-term sustainability. 

• Practical tips for authors navigating both traditional and self-publishing avenues. 

Whether you're an aspiring author or a seasoned writer, this episode is packed with actionable advice to help you bring your book into the world successfully. 

Listeners will gain insights into: 

• The role and purpose of a substantive editor in book publishing. 

• How to navigate the editing process and work collaboratively with your editor. 

• Tips for making significant edits without losing the core message of your book. 

• Understanding the balance between creative vision and market needs. 

Whether you’re a new writer or a seasoned author, this episode offers valuable advice for enhancing your writing and refining your manuscript. 

Listeners will learn about: 

• Effective pitching techniques to various media outlets. 

• The importance of an elevator pitch and how it can encapsulate your book’s essence in under two minutes. 

• Steps to take for authors starting their own PR initiatives, from local media outreach to leveraging social media. 

• Practical tips for being discoverable and easily contactable as an expert in your niche. 

• Insights into how PR has changed over the years and where it’s headed. 

Whether you’re an aspiring author or a seasoned writer, this episode is filled with actionable advice to help you get noticed and grow your platform. Don’t miss out! 

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free. 

Listeners will walk away with a clear understanding of the difference between marketing and PR, why both are critical for a book's success, and how to tailor pitches to fit various media outlets. Through engaging anecdotes and professional insights, Karen and Judy highlight the importance of earned media, the benefits of personalized pitches, and the necessity of media coaching. 

Tune in to learn the secret sauce to making your book stand out, and join us for the next episode where we dig even deeper into the world of book promotion. Trust us, your writing career will thank you! 

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free. 

• How to use AI to transform long-form content into engaging social media posts
• The ethical considerations of using AI in content creation
• Practical tips for using Claude AI to streamline your workflow
• Balancing creativity with efficiency in your writing process   

Kathi shares her personal experience using AI to create Instagram reel scripts, demonstrating how this tool can help writers overcome creative burnout and produce consistent content. The hosts emphasize the importance of using AI as a tool to enhance, not replace, human creativity. 

Listeners will learn: 

• Step-by-step instructions for using AI to create social media scripts
• How to craft effective prompts for AI-assisted content creation
• Tips for maintaining your unique voice while leveraging AI technology 

Whether you're looking to save time, overcome writer's block, or expand your social media presence, this episode offers valuable insights for writers at all levels. 

Tune in to discover: 

- Why writer's block is a normal and even necessary part of the creative process 

- Strategies for scheduling writing time and embracing moments of blockage 

- How to use burn down charts to track progress and stay motivated 

- The power of changing your environment to spark new ideas 

- Innovative ways to use AI tools like Claude for brainstorming without compromising your unique voice 

- The importance of engaging in non-writing creative activities to stimulate inspiration 

- Tips for establishing a sustainable writing routine that aligns with your faith and daily responsibilities 

Whether you're a seasoned author or just starting your writing journey, this episode provides valuable insights to help you overcome obstacles and pursue your God-given calling with renewed energy and purpose. 

You'll find out how Amy finds time to write in the "cricks and cracks" of life, the importance of community support, and why you shouldn't be afraid to ask for help. Amy's resilience, practical advice, and faith-driven approach provide invaluable insights for anyone juggling multiple responsibilities but still nurturing the dream of writing a book. 

Tune in to discover: 

• How to write a book even with a full-time job and family responsibilities 

• The importance of community and asking for help 

• Writing tips that fit into the busiest of schedules 

• How real-life struggles can become material and motivation for your writing 

Links and Resources Mentioned in the Episode: 

• Amy Betters Midtvedt's book, You'll Make It and They Will Too [Link] 

Join us for this empowering episode and learn how you too can make time to pursue your writing dreams amidst life's unpredictable demands. 

In this episode, you’ll discover: 

• The Ultimate Party Question: Learn how a simple party question can help you generate unique writing topics. 

• What Would You Tell Your Past Self? Utilize this reflective exercise to discover valuable content ideas. 

• How to Share Boldly: Tips on confidently sharing your knowledge without waiting for external approval. 

This episode is packed with actionable advice and encouragement that will help you refine your content game and connect deeply with your audience. Tune in now and start crafting your unique story! 

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free. 

• The importance of finding a supportive writing community 

• Strategies for balancing writing with family responsibilities and unexpected life events 

• The power of accountability in maintaining writing productivity 

• Practical tips for establishing writing rituals and rewards 

• Self-care practices for writers during difficult times 

• The benefits of attending writing conferences and connecting with other authors 

Ginny shares her experiences of overcoming isolation on her writing journey and finding her tribe at a writing retreat. She emphasizes the transformative power of accountability and community in nurturing a successful writing career. Kathi and Ginny also discuss practical strategies for staying on track with writing goals, including:  

• Front-loading the week with writing tasks  

• Using tools like Scrivener for tracking progress  

• Establishing writing rituals to signal the brain it’s time to work  

• Incorporating self-care practices like healthy eating and regular exercise  

Whether you’re a seasoned author or just starting your writing journey, this episode offers valuable insights and encouragement for navigating the ups and downs of the writing life. 

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free. 

The Collective Susy Flory Tonya Kubo Kathleen Kerr

Writing at the Red House Collective  

• West Coast Christian writers 

Ginny Yttrup

Susy Flory

Listeners will discover: 

• How to maintain writing productivity during both positive and negative life changes 

• Strategies for identifying personal strengths and weaknesses 

• The importance of community and accountability to a writer’s journey 

• Tips for adapting planning methods to individual needs 

• How to value your writing pursuits, even without a contract or deadline 

Ginny shares her personal experiences, including how she completed a manuscript during a year of recovery from major surgery, emphasizing the power of supportive relationships and perseverance. 

Whether you’re a seasoned author or just starting your writing journey, this episode offers valuable insights on balancing your creative pursuits with life’s demands. 

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free. 

The Collective Susy Flory Tonya Kubo Kathleen Kerr

Writing at the Red House Collective  

West Coast Christian writers 

Ginny Yttrup

Susy Flory

Listen in and learn:

• How language can help you serve your audience.
• The importance of ordinary and extraordinary stories.
• What to compile in your launch kit for easy marketing.

Click here to listen to Part 1 of this series, and sign up here to be notified when new episodes are released.

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.

Listen in and learn:

• Why you have to market your book.
• The three phases of book writing.
• How to start baking marketing into your book.

Marketing your book might feel overwhelming, but it doesn’t have to be. Come back next week to learn the rest of the steps for how to finish baking marketing into your book.

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.

The Collective Susy Flory Tonya Kubo Kathleen Kerr

Listen in and learn how to:

• Embed evaluation in the program.
• Not rely on announcements but invite people personally.
• Be open to feedback.

Sign up here to be notified when new episodes are released.

Michele Cushatt’s newest book, A Faith That Will Not Fail, is available now. Click the link and buy your own copy today!

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.

Roger’s Avatar Sheet (in)courage

Listen in and learn how to:

• Give your audience what they need, not what you think they need.
• Price pilot programs based on topic and need.
• Repel most and attract only the ones who are a good fit for you.

Sign up here to be notified when new episodes are released.

Michele Cushatt’s newest book, A Faith That Will Not Fail, is available now. Click the link and buy your own copy today!

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.

Roger’s Avatar Sheet (in)courage

Listen in and learn:

• How to turn your messages into pilot workshops.
• How piloting allows you to get past the messy middle.
• How piloting creates an opportunity for co-creation.

Sign up here to be notified when new episodes are released.

Michele Cushatt’s newest book, A Faith That Will Not Fail, is available now. Click the link and buy your own copy today!

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.

Roger’s Avatar Sheet (in)courage

• The importance of being a good social media follower 

• Strategies for leaving meaningful comments on others' posts 

• How to create a personal social media challenge 

• Tips for developing content that resonates with your audience 

• Overcoming fears and insecurities about posting 

Listeners will gain practical insights on building relationships through social media, understanding the time investment required for meaningful engagement, and creating content that serves their audience's needs.

A content calendar is an invaluable tool that relieves the pressure of deciding what to post each day. Kathi’s guests have generously provided the Evergreen Social Media Calendar with prompts for an entire month that can be used over and over. Just click the link in the Resources section below and download your copy.

Whether you're new to social media or looking to improve your current strategy, this episode offers valuable advice for writers seeking to connect with their audience authentically. 

The Accidental Homesteader

The Collective

Tonya Kubo 

Tenneil Register 

Writing at the Red House Collective 

Evergreen Social Media Calendar

They explore the importance of embracing social media as a form of creation and instant feedback, as well as the value of planning content in advance to meet the needs of their followers.

Kathi, Tonya, and Tenneil also delve into overcoming the anxiety and imposter syndrome that often accompanies putting yourself out there on social media. They offer practical tips for writers at various stages of their journey.  

Listeners will gain insights on finding their unique voice, building authentic relationships, and navigating the challenges of maintaining a thriving online presence as a writer. 

From a simple logline idea sparked while working at a country club, Grace shares how Diamond in the Rough slowly took shape over years of dedication and perseverance. She provides insights into the technical aspects of screenwriting, like crafting compelling narrative arcs, developing authentic characters, and navigating the collaborative nature of moviemaking. 

Despite the film’s mainstream and, at times, edgy content, Grace highlights how her faith was a driving force throughout the grueling writing and production process. Her story is a powerful reminder that Christian creators can flourish while staying true to their God-given talent and voice. 

For aspiring writers or anyone pursuing their dreams amidst the busyness of life, this episode is filled with invaluable wisdom and inspiration. Grace’s vulnerability and humble spirit are sure to motivate listeners to keep chasing their creative callings, no matter the obstacles. 

The Accidental Homesteader

The Collective

Steven Pressfield’s Foolscap Method

Diamond in the Rough

Save the Cat

Susy Flory’s Everything Memoir “Quick Start” Video

They explore ethical strategies for authors to harness the power of AI tools like Claude.ai, Jasper, and ChatGPT to boost creativity, efficiency, and productivity.  

Kathleen shares insights on how authors can use AI to generate ideas, craft compelling book proposals, and streamline the editing process, while Roger highlights Claude.ai's unique features and benefits.  

Kathi emphasizes the importance of using AI as a tool to overcome overwhelm and enhance the writing process rather than relying on it to replace human creativity. The trio also discusses the future of publishing in the age of AI and shares practical tips for authors looking to navigate this exciting new landscape. Whether you're a seasoned writer or just starting out, this episode is packed with valuable insights and strategies for embracing AI as a powerful writing partner.  

The Accidental Homesteader

The Collective

In today’s episode, Kathi Lipp sits down with her agent, Kathleen Kerr, and Roger Lipp to explore the complex and multifaceted role of artificial intelligence (AI) in the publishing industry. As AI continues to revolutionize how authors create, market, and distribute their work, it's crucial to understand the benefits and ethical considerations surrounding this powerful tool.  

The trio discusses the initial fears and misconceptions surrounding AI and the exciting possibilities it offers for authors looking to save time, enhance productivity, and unlock new levels of creativity in their writing process. They emphasize the importance of keeping the human in the loop when utilizing AI tools, ensuring that the final product maintains the author's unique voice and authenticity while benefiting from AI's efficiency and idea-generating capabilities.  

Kathleen highlights the potential for AI to assist authors in creating compelling titles, outlines, and marketing copy, saving them countless hours that could be better spent on the creative aspects of their work. The conversation also delves into the legal and ethical concerns surrounding AI-generated content and copyright, stressing the importance of responsible AI use and avoiding infringement upon others' rights.  

Looking ahead, Kathi, Kathleen, and Roger discuss the potential for AI to differentiate traditionally published books in a market increasingly saturated with AI-generated content. The human element, the "soul" in writing, will continue to set apart authentic, author-driven works in the age of AI.  

Throughout the episode, they offer practical insights and advice for authors looking to incorporate AI into their writing process ethically and effectively. They emphasize the importance of balance–leveraging the power of AI while maintaining the human creativity and soul that make a book truly special. 

Whether you're an author eager to explore the possibilities of AI or one who is cautiously curious about its implications, this episode of the Writing at the Red House podcast is a must-listen. Tune in to gain valuable insights, practical tips, and thought-provoking perspectives on navigating this new frontier with confidence and integrity.  

Don't miss this engaging and informative conversation that will help you stay ahead of the curve in the rapidly changing world of publishing. 

The Accidental Homesteader

The Collective

Together, they discuss: 

• Recognizing the persuasive tactics often used in sales funnels and offers targeting writers 
• Determining if a problem is genuinely yours or one introduced by the offer itself 
• Examining your awareness of the problem and past attempts to solve it 
• Projecting realistic outcomes and required effort 6-12 months out for both “yes” and “no” decisions 
• The dangers of making rushed choices based on “limited time offers” or FOMO (fear of missing out) 
• Separating emotions from logic and taking a step back to evaluate each opportunity objectively 
• Creating personal price point “checkpoints” based on your current business stage and resources 
• Treating your writing as a business and making thoughtful investments in your growth

Kathi and Tonya also share real-life examples from their own experiences, illustrating the potential pitfalls of impulsive investments and the benefits of strategic decision-making. Whether you’re considering a high-ticket coaching program, a tempting course bundle, or an exciting speaking opportunity, this episode will equip you with the tools to confidently say “yes” to the right things and “no” to the time- and money-wasters. 

By the end of this conversation, you’ll have a clear roadmap for evaluating any writing-related investment that comes your way, ensuring that you’re always moving in the direction of your God-given dreams while stewarding your resources wisely. So, grab a notebook, press play, and get ready to approach your writing career from a fresh perspective! 

The Accidental Homesteader

The Collective

Throughout the conversation, Kathi and Chris delve into the challenges of discussing mental health within Christian circles, emphasizing the importance of transparency and authenticity in relationships. Chris introduces the concept of “giving someone the gift of going second,” which involves setting the stage for transparency by choosing to be transparent first. 

As an advocate for mental health in the church, Chris has noticed a shift in the nature of conversations he has with people, with some seeking guidance for their own struggles and others attempting to relate through the experiences of others. This creates the potential for pushback and negative feedback that may arise from sharing such a personal story, with Chris expressing his confidence in the God-directed words he has written. 

Chris offers advice to aspiring writers who wish to share their own stories, stressing the importance of considering what readers can learn from their experiences that extend beyond the personal narrative.  

For those going through this, or who have loved ones going through this, we encourage our listeners to support Chris by purchasing his book and joining his newsletter list for further discussions on mental health and hard topics. 

The Accidental Homesteader

The Collective

Resilient and Redeemed: Lessons about Suicidality and Depression from the Psych Ward

Mental Health Resources:  

National Suicide Prevention Lifeline: 988 (or 1-800-273-8255) 

Crisis Text Line: Text HOME to 741741 

Throughout the conversation, Lauren offers valuable insights into her content creation process, including her simple yet effective recording and editing techniques using the TikTok app. She also discusses the importance of using relevant hashtags, staying true to one’s niche, and fostering accountability through regular posting. 

Lauren and Kathi delve into the challenges of navigating criticism on social media and the importance of staying focused on one’s message and purpose. They also explore the balancing act of maintaining a consistent posting schedule while juggling the demands of a full-time job and personal life. 

This episode is a must-listen for anyone looking to start or grow their presence on TikTok. Lauren’s story serves as a testament to the power of authenticity, consistency, and community-building in the world of social media.  

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7-Day Platform Plan for free. 

The Accidental Homesteader

The Collective

Lauren Horst

Today, Kathi and her guest, Roger Lipp, discuss the differences in AI programs and how they can benefit your writing, speaking, podcasting, and so much more. 

Listen in and learn:

• How to choose what programs are best for you.

• How to navigate Claude AI.

• How to use AI for your social media.

We hope you were encouraged and will explore how to use AI to serve your audience well. Sign up here to get notified when new episodes are released.

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7-Day Platform Plan for free.

The Accidental Homesteader The Collective

Links and Resources:

Claude

ChatGBT

The Me Project

Microsoft

Trello

Susy Flory

Kathi and her guest, Roger Lipp, are back today to discuss more ways to make money with your writing.

Listen in and learn:

• How developmental editing isn't just a crucial step in the writing process but also a viable and rewarding career path for those with a knack for nurturing stories.
• How to expand your skill set and income opportunities with editing services, copywriting, newsletter creations, and more.

To listen to the first part of How to Make Money as a Writer, click here.

Sign up here to get notified when new episodes are released.

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7-Day Platform Plan for free.

The Accidental Homesteader

The Collective

Links and Resources:

Tonya Kubo

20booksto50K

Kelly Wilbanks

Fiverr

In this episode, Kathi and her guest, Roger Lipp, discuss how to generate income using your writing skills.

Listen in and learn:

• How to develop a personal avatar for effective writing.
• How to recognize your value, regardless of whether the writing is compensated.
• How to find where your deep knowledge intersects with the world’s needs for a formula that can lead to profitable writing.

Sign up here to get notified when new episodes are released.

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7-Day Platform Plan for free.

The Accidental Homesteader

The Collective

Links and Resources:

Clutter Free Academy

Deanna Day Young

The Red House Writers Collective

In this episode, Kathi and her guest, Dorina Lazo Gilmore-Young, discuss multicultural representation in writing, particularly in Christian books.

Listen in and learn:

• How to draw from life experiences in your writing.
• How to honor and respect people of different backgrounds and cultures.
• How the Redbud Writers Guild is a multicultural organization and helps bring writers together.

Sign up here to get notified when new episodes are released.

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7-Day Platform Plan for free.

Kathi and her guest, Susy Flory, are back today for part two, in which they discuss more in-depth ways to write a prescriptive nonfiction.

Listen in and learn:

• How to be creative.
• How to decide what photography to choose.
• How to decide what how-to’s to use.
• How to create ways for them to implement the how-to’s.

We hope this episode encourages you to start writing and creating. If you missed part one of writing prescriptive nonfiction, go back and listen. Sign up here to get notified when new episodes are released.

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7-Day Platform Plan for free.

Join Kathi and her guest, Susy Flory, today for part one as they discuss how to begin writing your story as prescriptive nonfiction.

Listen in and learn:

• How to educate through your experiences.
• Why and how to use recipes to reach your audience.
• Why God's timing is important.

We hope this episode encourages you to keep pressing in and writing. Don't miss part two of writing prescriptive nonfiction next week. Sign up here to get notified when new episodes are released.

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7-Day Platform Plan for free.

Join Kathi and her guest, Tonya Kubo, as they discuss the ins and outs of social media and how to become your own DIY social media influencer.

Listen in and learn:

• The four steps of a “solopreneur” on social media: creation, management, planning, and measurement.
• What tools are the best for you to use in creating and posting social media.
• How to re-share previous social media posts to engage new followers.

Sign up here to get notified when new episodes are released.

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7-Day Platform Plan for free.

In part two of the DIY Audiobook episode, Kathi and her guest, Roger Lipp, discuss the technical side of recording your book.

Listen in and learn:

• How having a producer can help keep you on track.
• What equipment and editing software to use that will produce high-quality audio.
• How to utilize your church’s sound system and tech person.

Click here to listen to part one of Kathi and Roger’s chat.

Sign up here to get notified when new episodes are released.

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7-Day Platform Plan for free.

Today, Kathi and her guest, Roger Lipp, discuss the DIY approach to recording your audiobook.

Listen in and learn:

• How audiobooks are important to both the writer and the listener.
• How to prepare your script.
• How important it is to prepare the room you plan to record in.

Don’t miss out on Part 2 next week as Kathi and Roger talk about what equipment you need to successfully record an audiobook.

Sign up here to get notified when new episodes are released.

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7-Day Platform Plan for free.

Today, Kathi and her guest, Tiffany Jo Baker, continue their discussion on how to create the right online event for you and your audience.

Listen in and learn:

• How to create helpful content.
• How to choose the right speakers.
• How to earn a little extra with workbooks.

If you missed out on Part 1 of this conversation, check it out here. Sign up here to get notified when new episodes are released.

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7-Day Platform Plan for free.

Today, Kathi and her guest, Tiffany Jo Baker, discuss the steps to creating a successful online event no matter what your desire.

Listen in and learn:

• How to break the process down into phases.
• How to create opportunities for growth and financial gain.
• How to choose the right people and places to launch your online event.

Don’t miss out on Part 2 next week as Kathi and Tiffany Jo continue this conversation about creating online events. Sign up here to get notified when new episodes are released.

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7-Day Platform Plan for free.

Have you been wondering how to distribute and market your podcast? Are you overwhelmed with the technical side of creating a podcast?

Kathi and Roger Lipp continue their conversation on starting a podcast. Roger helps you decide which provider and software to use to streamline your workflow.

Listen in and learn:

• How Libysn helps you with metrics and download rates.
• How using Canva can benefit you in marketing your podcast.
• How using AI can help streamline your podcast.

Click here to listen to part one of Kathi and Roger’s interview.

Sign up here to get notified when new episodes are released.

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7-Day Platform Plan for free.

Kathi and Roger Lipp share their podcasting journey in today's podcast. They have knowledge that will help you out of the overwhelm and into the overcome.

Listen in and learn:

• How to choose what equipment is best for you.
• Which software programs will work best for the podcast you want to create?
• How to get free software and apps if paying isn't in your budget.

Sign up here to get notified when new episodes are released.

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7-Day Platform Plan for free.

In today’s podcast, Kathi and literary agent and self-published fiction author Sherri Wilson Johnson talk about all things self-publishing. From covers to which software programs to use, Sherri answers the questions you have to answer to go from a manuscript to a published book.

Listen in and learn:

• How to be your own publisher and make money on Amazon.
• Which software programs work best for the design and layout of your book.
• How to set a budget and invest a major portion of it in designing a cover.
• How investing in how to become a better writer will help you in the long run.

Sign up here to get notified when new episodes are released.

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7-Day Platform Plan for free.

Listen in as Kathi and her guest, Dorina Lazo Gilmore-Young, continue their conversation about using writing as a tool for healing from grief. Dorina shares more of her personal loss and how she was able to process and heal.

Three places to process grief:

• How to process in private.
• How to process on social media to captivate your audience.
• How to process in public through Bible studies and speaking.

Thank you for listening in. We hope you were encouraged in your grief to write and start your healing journey. If you missed the first episode , click here 384 Grieving and Growing: The Healing Journey of Writing to listen to part one.

Also, here is the link to Dorina’s What to Do When Grief Makes Us Angry – The (in)courage Podcast

Sign up here https://landing.mailerlite.com/webforms/landing/n3b2a8 to be notified when new episodes are released.

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House Home – Writing at the Red House to get Kathi’s 7-Day Platform Plan for free.

Join Kathi and her guest, Dorina Gilmore, as they discuss how writing about your grief can be healing for your and for others. Learn when it’s the right timing to publish, if ever.

Four nuggets of wisdom:

• Learn to recognize the right time, God’s time.
• Learn how to find specific ways to serve your readers.
• Learn how to blog micro ideas and then expand on them.
• Learn how to communicate with family about sharing.

Grieving is never easy, but it is necessary for healing.

If you liked today's episode, please come back next week for part 2. Sign up here to get notified when new episodes are released.

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7-Day Platform Plan for free.

In this re-release of one of the most popular episodes, Kathi and former editor, now agent Kathleen Kerr talk all things outlining. Whatever stage your writing project is at, whether it’s brainstorming or you have 1000 words written, an outline will help you write faster and with clarity.

Listen in and learn:

• Why outlining needs to happen at some point in your writing journey.
• How outlining saves time in rewriting.
• How creating “mile-markers” and “check-offables” will make your writing life easier.

Click here to listen to part two in which Kathi and Kathleen outline Kathi’s recent release, The Accidental Homesteader.

Sign up here to get notified when new episodes are released.

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7-Day Platform Plan for free.

Join Kathi and Roger Lipp as they discuss all the ways you can create funnels to connect with and captivate the audience you are targeting.

Five must-have funnels:

• How to build awareness through consistent content
• How to connect with those newly acquainted to your business
• How to offer more to your tribe of followers
• How to give extras to your followers and ask for feedback
• How to encourage advocates to share their experiences with others

If you missed the first episode in this four-part series, click here to listen to Part One.

Sign up here to be notified when new episodes are released.

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7-Day Platform Plan for free.

In this re-release episode, Kathi and Angela Sue Garvey talk about five of the ten common mistakes found on writers' websites.

Learn simple but key steps in getting your website to reflect who you are as a writer. Angela advises us about how to avoid these common mistakes, such as:

• Having too much writing on your website.
• Not having your professional photo on your website.
• Making your website all about you rather than about your target audience.

Click here to listen to part two, in which Angela Sue shares the final five most common mistakes writers make on their website.

You can learn more about Angela at www.angelasue.com or send her a message at angela@angelasue.com

Sign up here to get notified when new episodes are released.

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7-Day Platform Plan for free.

Today is part one of the Four Writer Foundations for 2024 series. In this re-release episode, Kathi discusses budgeting with financial coach Cassie Rajewich.

Learn key steps to help you create a budget and write what your heart desires.

• Create funnels of finances.
• Create low cost systems.
• Make connections that can help build a team.

Join us next week for part two, in which Kathi discusses another foundational topic for writers, the importance of having a website.

Sign up here to get notified when new episodes are released.

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7-Day Platform Plan for free.

Today’s podcast is part three of Kathi’s West Coast Christian Writers Conference presentation.

Learn key steps to help you think beyond the written word, as Kathi shares:

• How producers help you create the content you want.

• How writing-for-hire is a great way to bring in income without the pressure of building a platform.

• How editing is a strong way to be writer adjacent.

If you missed part one or part two of Kathi’s presentation, click here to listen.

Sign up here to get notified when new episodes are released.

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7-Day Platform Plan for free.

Today is part two of Kathi’s West Coast Christian Writers Conference presentation. Knowing your uniqueness opens pathways to earn money and create an impact.

Learn key steps to help you think beyond the written word, as Kathi shares:

• How e-courses can become long-term revenue.
• Creating coaching opportunities for those you are a step ahead of.
• Online speaking engagements.

Join us next week for part three of Kathi’s message.

Sign up here to get notified when new episodes are released.

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7-Day Platform Plan for free.

Today is part one of Kathi’s West Coast Christian Writers Conference presentation. Writing isn’t just about writing; it’s about setting achievable and financial goals that create impact.

Learn key steps to help you think beyond the written word, as Kathi shares:

• Six levels of having financial goals.
• Eight ways to earn money and create an impact.
• How 20 Books to 50K is a beneficial resource for you.

Join us next week for part two of Kathi’s message.

Sign up here to get notified when new episodes are released.

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7-Day Platform Plan for free.

Join in today for part three of Kathi’s interview with author and agent extraordinaire Barb Roose as they share their top tips about growing your platform and connecting with your audience.

Learn how each of the following can help you do just that:

• Books
• Podcasts
• Email Newsletters
• Social Media

We hope this episode gives you the strategy and encouragement you need to create a Growth Plan Blueprint to better make connections with the audience God is calling you to reach.

If you missed part one or part two of Kathi’s interview with Barb, click here to listen.

Sign up here to get notified when new episodes are released.

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7-Day Platform Plan for free.

Tune in today for part two of Kathi’s interview with Barb Roose, a renowned agent and author, as they share insights on growing your audience and establishing a strong platform to help you publish.

Listen in and learn:

• How having a strong platform can help a writer secure a publishing contract
• The power of podcasts to help grow your audience
• What publishers are looking for

Growing your audience is not easy, but it is doable. Join us next week for the final episode in this series of the growth plan blueprint. 

If you missed part one of Barb Roose’s insights with Kathi, click here to listen.

Sign up here to get notified when new episodes are released.

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7-Day Platform Plan for free.

Listen in and learn:

• How to set goals to hit your desired monthly audience number.
• How to trust God's timing for when things happen.
• How starting small and slow brings success.

Planning strategic a growth plan is not easy, but with the right help, you can be successful. Join in next week for Part Two as Kathi and Barb speak more about the growth plan blueprint.

Sign up here to be notified when new episodes are released.

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.

Listen in and learn:

• Why so many people start by writing a memoir.
• Kathi’s and Susy’s favorite memoirs.
• Their best tips and advice for memoir writing.

Writing your own story might be challenging, but it’s also incredibly exciting. You have a story to share, friend, and we hope that this episode encourages you to go tell it.

Want to join the upcoming Path to Published conference in March 2024 for free? Enroll in the Writing at the Red House Collective! If you join by 11:59 PST TOMORROW, October 31, 2023, you’ll have access to the incredible sale price of only $419. (Regular price: $799) Once you join, you’ll get to learn from incredible coaches like Tonya Kubo, Susy Flory, Kathleen Kerr, Kathi Lipp, and more!

Sign up here to be notified when new episodes are released.

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.

Listen in and learn:

• The importance of knowing how you want to spend your time.
• What Kathi’s business model looks like.
• Why your system has to work for both you and your reader.

Whether you live to write or write to live, you need a business plan. So, grab a notebook and pen and learn how to make the most of your time and energy.

Want to join the upcoming Path to Published conference in March 2024 for free? Enroll in the Writing at the Red House Collective! If you join before the end of October, you’ll have access to the flash sale price of only $419. Once you join, you’ll get to learn from incredible coaches like Tonya Kubo, Susy Flory, Kathleen Kerr, Kathi Lipp, and more!

Sign up here to be notified when new episodes are released.

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.

Listen in and learn:

• How to focus on a timeless plan
• How to create a consistent strategy
• How to keep super fans

Want to join the upcoming Path to Published conference in March 2024 for free? Enroll in the Writing at the Red House Collective! From October 18-21, you’ll have access to the flash sale price of only $379, which is less than half of the normal price.

Sign up here to be notified when new episodes are released.

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7-Day Platform Plan for free.

Listen in and learn:

• How language can help you serve your audience.
• The importance of ordinary and extraordinary stories.
• What to compile in your launch kit for easy marketing.

Want to join the upcoming Path to Published conference in March 2024 for free? Enroll in the Writing at the Red House Collective! From October 18-21, you’ll have access to the flash sale price of only $379, which is less than half of the normal price.

Click here to listen to Part 1 of this series, and sign up here to be notified when new episodes are released.

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.

Listen in and learn:

• Why writers sometimes resist community.
• How to find your writing community.
• What you can gain from a healthy community.

This year’s "West Coast Christian Writers Conference" will take place on October 19th and 20th at Bridgeway Christian Church in Roseville, California. The keynote speaker is Bret Lott, a bestselling author, teacher, and writing professor. There will be 40 workshops, appointments, and tons of opportunities to hang out with other writers. 

Kathi will also be there, teaching a workshop on How to Make Money and an Impact at the Same Time.

For those who don’t live there or can’t fly, you can attend online. All workshops are pre-recorded to ensure the best quality. The general sessions and keynote speakers will be livestreamed.

Because you’re a special podcast listener, you can get $100 off by using the code REDHOUSE when registering. Click here to register right now and save your digital spot!

*This is an updated version of episode 367. We had some technical difficulties with that episode, so we wanted to correct it so you can get the full benefit of Kathi and Susy's conversation.*

Sign up here to be notified when new episodes are released.

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.

Listen in and learn:

• Why you have to market your book.
• The three phases of book writing.
• How to start baking marketing into your book.

Marketing your book might feel overwhelming, but it doesn’t have to be. Come back next week to learn the rest of the steps (plus a bonus step) for how to finish baking marketing into your book.

Want to join the upcoming Path to Published conference in March 2024 for free? Enroll in the Writing at the Red House Collective! From October 18-21, you’ll have access to the flash sale price of only $379, which is half of the normal price.

Sign up here to be notified when Part 2 of this series is released.

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.

Listen in and learn:

• Why writers sometimes resist community.
• How to find your writing community.
• What you can gain from a healthy community.

This year’s "West Coast Christian Writers Conference" will take place on October 19th and 20th at Bridgeway Christian Church in Roseville, California. The keynote speaker is Bret Lott, a bestselling author, teacher, and writing professor. There will be 40 workshops, appointments, and tons of opportunities to hang out with other writers. 

Kathi will also be there, teaching a workshop on How to Make Money and an Impact at the Same Time.

For those who don’t live there or can’t fly, you can attend online. All workshops are pre-recorded to ensure the best quality. The general sessions and keynote speakers will be livestreamed.

Because you’re a special podcast listener, you can get $100 off by using the code REDHOUSE when registering. Click here to register right now and save your digital spot!

Sign up here to be notified when new episodes are released.

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.

Listen in and learn:

• What ruthless truth-telling is.
• Why ruthless truth-telling is so important.
• How to give yourself permission to be honest.

Click here to preorder your very own copy of Jennifer’s new guided journal, Stuff I’d Only Tell God.

Sign up here to be notified when new episodes release.

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.

Listen in and learn:

• How to think of deep questions to ask yourself.
• Why you should write down your thoughts.
• How to stay narrowly focused.

It’s easy to get stuck with writer’s block if we don’t take the necessary steps. Tune in next week for another conversation between Kathi and Jennifer.

Kathi’s new book, Accidental Homesteader, came out August 29th. Click here to order your very own copy!

Sign up here to be notified when new episodes release.

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.

Listen in and learn:

• What an influencer is.
• Why influencers matter in the context of book launches.
• What traits make someone a good influencer for your book.

Launching a book can be overwhelming, but Kathi and Tonya are here to help ease your anxiety and guide you through the process of getting your book out into the world and into your readers’ hands.

Kathi’s new book, Accidental Homesteader, came out August 29th. Click here to order your very own copy!

Sign up here to be notified when new episodes release.

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.

Here are three rules for reviews on Amazon:

• You can’t reward someone for giving you a review.
• You can’t leave a review without spending enough money on Amazon.
• Your relatives or anyone who has lived with you can’t leave reviews.

Get that launch team, send those digital copies out, and promote yourself at every opportunity God gives you to get those reviews. Ask the right questions and witness the reviews come in!

Kathi’s new book, The Accidental Homesteader, is out August 29th. Click here to preorder your copy now!

Sign up here to be notified when new episodes release.

Listen in and learn:

• What a book launch calendar is.
• What things you should prioritize on your calendar.
• How to schedule your time around a book launch.

It doesn’t matter if you’re traditionally publishing or self-publishing. If you’re launching a book, then this episode is for you.

Kathi’s new book, Accidental Homesteader is out August 29th. Click here to preorder your very own copy right now!

Sign up here to be notified when new episodes release.

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.

Here are three tips to help you best:

• Brainstorm your options, such as live events, giveaways, etc.
• Have a reveal three months before release, during presales.
• Create content throughout the process to get your audience excited.

Let your creativity flow and enjoy the process of creating and promoting the best cover reveal for your book. 

Kathi’s new book, The Accidental Homesteader, is out August 29th. Click here to preorder your very own copy right now!

Sign up here to be notified when new episodes release.

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.

Listen in and learn:

• How the publishing industry has changed over the years.
• What a launch team is and the purpose of having one.
• Kathi’s and Tonya’s best tips for building your very own launch team.

Launching and releasing your book into the world is a special moment. So, make sure to surround yourself with the right people who support you, believe in you, and are just as passionate about your book as you are.

Kathi’s new book, The Accidental Homesteader, is out August 29th. Click here to preorder your very own copy right now!

Sign up here to be notified when new episodes release.

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.

Whether you have a large audience or are writing for people in your own community, Keri Wyatt Kent knows how to walk you from your dream to the finished product. Keri authored more than ten books using a traditional publisher before making the switch to self-publishing. Now she works as a coach for authors who want to take the DIY approach.

In this week’s episode, you can expect to learn:

• The difference between a vanity publishing and self-publishing and which you should choose.
• Reasons that self-publishing may be the right choice for you and your business or ministry.
• The roles of a publisher and what kind of helpers you will need on your team in order to be successful in creating your book.

So, listen in and soak up the wisdom Keri has for us today!

Sign up here to be notified when new episodes release.

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.

Listen in and learn:

• How to find a balance with your group.
• How to utilize Community Experts in your group.
• How to create a plan for consistent engagement.

 Did you miss the other episodes in this Best of Series? Check out Part 1, Part 2, or Part 3 now, and sign up here to be notified when new episodes release.

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.

In Part 3 of this series, Kathi and Tonya share:

• How the value of a group relates to its purpose and promise.
• The content you post matters; so, be consistent.
• The difference between free vs. fee.

Next week Kathi and Tonya will be back for the final episode of the series to teach us how to show up for our Facebook groups.

Did you miss Parts 1 and 2 of this Best Of Series? Click here to catch up: Sign up here to be notified when new episodes release.

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.

To combat this, Kathi and Tonya are sharing their best tips, including:

• Why it’s important to have rules.
• Some basic rules for your group.
• How to deal with people who break the rules.

Did you miss Part 1 of this Best of Series? Click here to catch up. Sign up here to be notified when new episodes release.

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.

In Part 1 of this series, the duo will share:

• How to develop a solid group purpose and promise.
• How to develop strategies for what you will provide for free.
• How to reach your audience through shared interests.

Sign up here to be notified when Part 2 of How to Build a Life-Changing Facebook Group is re-released.

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.

Listen in and learn:

• How TikTok is different from other platforms.
• Meredith’s and Kathi’s TikTok tips.
• Why you should use hashtags and clickbait intros.

Since they had so much good information to share, this episode is extra long. So, it’s perfect for listening to on the go or with a notebook and pen in hand.

To learn more about Meredith’s TikTok evaluations, send her an email at meredithcollabs@gmail.com.

Sign up here to be notified when new episodes release.

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.

The last three steps are:

• REPEAT a good #throwback
• CHALLENGE your audience
• ENCOURAGE your audience

Sign up here to be notified when episodes are released.

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7-Day Platform Plan for free.

The first three steps are:

• Occasionally PROMOTE your work.
• INSTRUCT your readers.
• Write an ESSAY on a subject of importance to you.

Come back next week to learn the remaining three steps to piercing through on your social media. Sign up here to be notified when episodes are released.

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7-Day Platform Plan for free.

Here are a few tips:

• Use social media to make it known you have a newsletter.
• Guest post and collaborate with other writers.
• Have QR code.

Sign up here to be notified when new episodes are released.

Michele Cushatt’s newest book, A Faith That Will Not Fail, is available now. Click the link and buy your own copy today!

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7-Day Platform Plan for free.

Listen in and learn:

• The importance of knowing your audience.
• Kelly’s best tips for content creation.
• How to call your followers to action.

Come back next week to learn how to grow your subscriber list and reach new people.

Click here to listen to Part 1 of this series and sign up here to be notified when Part 3 is released.

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.

Listen in and learn:

• Why writers need to have a newsletter.
• Kathi’s theory about why writers dread newsletters.
• The benefits of having a newsletter.

Come back next week to learn about crafting captivating newsletters, as well as some tips for getting you going with your next newsletter.

Sign up here to be notified when Part 2 of this series is released.

BetterHelp, mentioned in this episode, is a sponsor of Kathi’s Clutter Free Academy podcast. As a Writing at the Red House listener, you can also save 10% off your first month at BetterHelp – Get Started & Sign-Up Today (code clutterfree will automatically be applied).

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.

Listen in and learn how to:

• Embed evaluation in the program.
• Not rely on announcements but invite people personally.
• Be open to feedback.

Sign up here to be notified when new episodes are released.

Michele Cushatt’s newest book, A Faith That Will Not Fail, is available now. Click the link and buy your own copy today!

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.

Listen in and learn how to:

• Give your audience what they need, not what you think they need.
• Price pilot programs based on topic and need.
• Repel most and attract only the ones who are a good fit for you.

Sign up here to be notified when new episodes are released.

Michele Cushatt’s newest book, A Faith That Will Not Fail, is available now. Click the link and buy your own copy today!

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.

Listen in and learn:

• How to turn your messages into pilot workshops.
• How piloting allows you to get past the messy middle.
• How piloting creates an opportunity for co-creation.

Sign up here to be notified when new episodes are released.

Michele Cushatt’s newest book, A Faith That Will Not Fail, is available now. Click the link and buy your own copy today!

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.

Listen in and learn:

• Why you can’t start with the looks.
• Where to find information about your consumer.
• How to show your brand to your readers.

Click here to listen to Part 1 of this series, and sign up here to be notified when new episodes are released.

Michele Cushatt’s newest book, A Faith That Will Not Fail, is available now. Click the link and buy your own copy today!

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.

Listen in and learn:

• The importance of knowing your primary audience.
• Why a pre-published author needs a brand.
• How to involve Jesus in your brand.

Sign up here to be notified when Part 2 of this series is released next week. 

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.

Here a three keys to being real and authentic:

• Be real about real things.
• Honor those in your story.
• Don’t fall into the perfection trap.

Listen in to hear more keys that will enrich you as a writer and inspire you to be you in your writings.

 Sign up here to be notified when new episodes are released.

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.

Listen in and learn the importance of:

• Using the message mapping strategy.
• Knowing when not to write about a topic.
• Choosing a title and subtitle.

Click here to listen to Part 1 of this series, and sign up here to be notified when new episodes are released.

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.

Listen in and learn the importance of:

• Incorporating your story into nonfiction books.
• Waiting until the story is finished.
• Understanding what your reader needs.

Sign up here to be notified when Part 2 of this series is released.

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.

Listen in and learn the importance of:

• Thinking through if your story can help one person.
• Waiting until the story is finished.
• Understanding what your reader needs.

Every writer is going to experience highs, lows, and writers' block. So, it’s important to know steps to take in order to not get overwhelmed and write that book that's in you.

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.

Listen in and learn:

• What book covers Kathi likes.
• The importance of communication in the publishing industry.
• What makes Meg want to work with an author.

If you missed the other episodes in this series, listen to Part 1 and Part 2 now. Sign up here to be notified when new episodes are released.

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.

Listen in and learn:

• What book covers Meg and Kathi like.
• How cover designs are impacted by supply chain issues.
• What things make an agent or art director want to work with an author.

If you missed Part 1 of this series, click here to listen, and sign up here to be notified when Part 3 is released. 

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.

In Part 1, Kathi, Kathleen, and Meg share their best tips and advice on how to create your book cover with a publisher. Here are some of their answers:

• Give them keywords and let them do their job.
• Think about a visual thesis and then have a conversation.
• The author’s personal preference isn’t always the audience’s preference.

Want to hear more lifechanging episodes from Kathi, Kathleen Kerr, and Meg Schmidt?

Come back next week to listen to Part 2 as Kathi, Kathleen, and Meg continue their conversation about creating your best book cover.

Sign up here to be notified when new episodes are released!

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.

• Intentionally inject catchy quotes as you edit to add a punch.
• Use stories that are both ordinary and extraordinary.
• Add elements for application.

Marketing is an important part of publishing, and with these three steps, you can start yourself off on the right path.

Click here to listen to Part 1 of this series, and sign up here to be notified when new episodes are released!

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.

Preorder your own copy of Michele Cushatt’s new book, A Faith That Will Not Fail, today.

Life can be hard. Although there are moments of beauty and goodness, more often than not, life is marked by fear, struggle, disappointment, and loss. And we don’t know what to do with it. We’ve tried to find hope and security in various people and places–but each has proved unworthy of our trust. We need more. Something–or Someone–who won’t fail us when our world falls apart.

In this book, beloved author and Bible teacher Michele Cushatt presents a better way. By exploring powerful personal, historical, and biblical stories of people of extraordinary faith, she curates and shares ten practices to help you deepen your confidence and certainty in the God who can be trusted with your worry, questions, confusion, and grief. As a woman who has been through immeasurable suffering, she writes with both deep compassion and practical insight as she guides you to:

• Practice lament and process grief without guilt or shame.
• Understand what keeps you from trusting God and how to navigate doubt with truth.
• Learn simple ways to foster shalom and gratitude on a daily basis.
• Develop a fresh, eternal perspective that delivers both peace for today and hope for tomorrow.
• Savor daily “faith-builder” practices to strengthen your confidence in God’s love and purposes for you, no matter what happens.

There is hope in your hardship and a God who is both with you and for you. These ten practices point the way to the only One you can truly trust, and ultimately, to a faith in him that will not fail.

These steps include: • Determining what has worked in the past. • Assess what readers’ needs are and what they are looking for. • Pay attention to their language.

These simple tips will have a huge impact. If you enjoyed today's podcast, you won’t want to miss out next week as Kathi and Michele discuss Part 2.

Sign up here to be notified when new episodes are released!

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.

Preorder your own copy of Michele Cushatt’s new book, A Faith That Will Not Fail, today.

Life can be hard. Although there are moments of beauty and goodness, more often than not, life is marked by fear, struggle, disappointment, and loss. And we don’t know what to do with it. We’ve tried to find hope and security in various people and places–but each has proved unworthy of our trust. We need more. Something–or Someone–who won’t fail us when our world falls apart.

In this book, beloved author and Bible teacher Michele Cushatt presents a better way. By exploring powerful personal, historical, and biblical stories of people of extraordinary faith, she curates and shares ten practices to help you deepen your confidence and certainty in the God who can be trusted with your worry, questions, confusion, and grief. As a woman who has been through immeasurable suffering, she writes with both deep compassion and practical insight as she guides you to:

• Practice lament and process grief without guilt or shame • Understand what keeps you from trusting God and how to navigate doubt with truth • Learn simple ways to foster shalom and gratitude on a daily basis • Develop a fresh, eternal perspective that delivers both peace for today and hope for tomorrow • Savor daily “faith-builder” practices to strengthen your confidence in God’s love and purposes for you, no matter what happens

There is hope in your hardship and a God who is both with you and for you. These ten practices point the way to the only One you can truly trust, and ultimately, to a faith in him that will not fail.

• Establishing a timeline that makes sense for your why.
• Doing a brain dump of all your tasks and projects.
• Prioritizing what you can let go of and what you can keep.
• Communicating to those who need to know, including yourself.

Taking a break from your platform can feel overwhelming and scary, but with a little preparation, kindness, and your why, you can do it.

Click here to listen to Part 1 of this series, and sign up here to be notified when new episodes are released!

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.

Preorder your own copy of Michele Cushatt’s new book, A Faith That Will Not Fail, today.

Life can be hard. Although there are moments of beauty and goodness, more often than not, life is marked by fear, struggle, disappointment, and loss. And we don’t know what to do with it. We’ve tried to find hope and security in various people and places–but each has proved unworthy of our trust. We need more. Something–or Someone–who won’t fail us when our world falls apart.

In this book, beloved author and Bible teacher Michele Cushatt presents a better way. By exploring powerful personal, historical, and biblical stories of people of extraordinary faith, she curates and shares ten practices to help you deepen your confidence and certainty in the God who can be trusted with your worry, questions, confusion, and grief. As a woman who has been through immeasurable suffering, she writes with both deep compassion and practical insight as she guides you to:

• Practice lament and process grief without guilt or shame
• Understand what keeps you from trusting God and how to navigate doubt with truth
• Learn simple ways to foster shalom and gratitude on a daily basis
• Develop a fresh, eternal perspective that delivers both peace for today and hope for tomorrow
• Savor daily “faith-builder” practices to strengthen your confidence in God’s love and purposes for you, no matter what happens

There is hope in your hardship and a God who is both with you and for you. These ten practices point the way to the only One you can truly trust, and ultimately, to a faith in him that will not fail.

Michele shares her first book launch experience, which occurred while she was battling cancer. She was led to write more books following Undone. Michele became overwhelmed and knew it was time for her own platform break. Listen in as she shares intimate parts of her story and the first step to taking your platform break.

• Why you need to take a platform break.
• Write it down and be clear.

Come back next week for Part 2 as Kathi and Michele discuss the next steps to taking a platform break. 

Sign up here to be notified when new episodes are released!

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.

Preorder your own copy of Michele Cushatt’s new book, A Faith That Will Not Fail, today.

Life can be hard. Although there are moments of beauty and goodness, more often than not, life is marked by fear, struggle, disappointment, and loss. And we don’t know what to do with it. We’ve tried to find hope and security in various people and places–but each has proved unworthy of our trust. We need more. Something–or Someone–who won’t fail us when our world falls apart.

In this book, beloved author and Bible teacher Michele Cushatt presents a better way. By exploring powerful personal, historical, and biblical stories of people of extraordinary faith, she curates and shares ten practices to help you deepen your confidence and certainty in the God who can be trusted with your worry, questions, confusion, and grief. As a woman who has been through immeasurable suffering, she writes with both deep compassion and practical insight as she guides you to:

• Practice lament and process grief without guilt or shame.
• Understand what keeps you from trusting God and how to navigate doubt with truth.
• Learn simple ways to foster shalom and gratitude on a daily basis.
• Develop a fresh, eternal perspective that delivers both peace for today and hope for tomorrow.
• Savor daily “faith-builder” practices to strengthen your confidence in God’s love and purposes for you, no matter what happens.

There is hope in your hardship and a God who is both with you and for you. These ten practices point the way to the only One you can truly trust, and ultimately, to a faith in him that will not fail.

Listen in and learn three ways to get your confidence back:

• Acknowledge and normalize what is happening.
• Take stock of how you speak and how you think.
• Focus on small wins.

Every writer is going to experience highs and lows. So, it’s important to know how to handle them so you can keep moving forward in the right direction.

Sign up here to be notified when new episodes are released!

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.

Listen in and learn the four types of events that could get you noticed:

• One Offs • Retreats • Tours • Self-Produced Events

As Amberly Neese says, you must serve well to get noticed well. Are you ready to take the next steps to get noticed and get those bookings in 2023?

Want to hear more tips for speakers? Be sure to check out Amberly Neese.

Sign up here to be notified when new episodes are released!

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.

In the last episode, Kathleen shared her first two tips for preparing to work with an agent, editor, or publisher, which included starting conversations as well as clarifying your hook and message. Now, she is sharing her last two tips and explaining why they are important:

• Distill your book into an outline.
• Monetize your account.

Want to hear more life changing episodes from Kathleen Kerr and Kathi? Go back and listen to their series on “The Author’s Guide to Outlining Your Book in a Day” here: Part 1 and Part 2.

Click here to listen to Part 1, and sign up here to be notified when new episodes are released!

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.