On this episode of The WP Minute+ podcast, Eric and Matt are joined by Stranger Studios co-founder Kim Coleman to discuss the pros and cons of vibe coding. We tackle the question of how to generate and maintain code responsibly, with tips to help you employ best practices. You’ll also find real-world use cases for improving your customer support and development workflow through AI. 

Don’t be overwhelmed by your vibe-coding junk drawer! We have the solutions to help you leverage AI without the headaches.

Takeaways:

• The AI junk drawer concept accelerates learning but produces runaway complexity without discipline.
• Vibe coding as a mental model transforms the creative process from a solo effort to a collaborative, iterative skill-building activity.
• Always test and review AI outputs to ensure security and real-world value.
• Maintain an organized repository to enhance resilience and prevent burnout from chasing every new AI feature.
• Implement low-risk releases and actively seek user feedback to ensure sustainability and trust.
• Focus on high-level design and project frameworks to promote standardization and maintainability.
• Selling AI-assisted products requires balancing automation with human touch to preserve trust and relational depth.
• Managing multiple AI platforms and tools calls for adaptive memory solutions and flexible agents.

Important Links:

• Stranger Studios
• automem.ai
• Connect with Kim: Instagram | LinkedIn | Kim's Blog
• The WP Minute+ Podcast: thewpminute.com/subscribe

On this episode of The WP Minute+ podcast, Eric is joined by Donata Stroink-Skillrud, president of Termageddon. Donata highlights the importance of privacy compliance for websites and explains that most modern sites need a privacy policy to avoid legal consequences and gain user trust. Privacy-friendly websites are now a key differentiator in the market, and she provides practical advice on how to inform clients about data collection tools, such as Google Analytics and Facebook Pixel. 

Donata also discusses common bad practices, such as using templated privacy policies and ignoring compliance, and offers strategies for maintaining up-to-date policies as laws evolve. She stresses that failing to address privacy can cost businesses leads, sales, and reputation, and encourages a proactive approach to compliance. This episode is essential for web developers, agencies, and small business owners who want to protect their business and build trust with their visitors.

Takeaways:

• Privacy and compliance are strategic assets, not just legal hurdles.
• The true cost of neglecting privacy isn’t just fines – it’s lost trust.
• Agency and freelancer responsibilities should focus on informing, not taking ownership of compliance.
• Continuous maintenance and monitoring are essential for effective privacy policy management.
• Transparency on tools and data collection builds trust and legal clarity.
• Privacy laws act more like a confusing maze than a coherent framework.
• AI tools are helpful assistants but untrustworthy legal or policy sources.

Important Links:

• Termageddon
• Connect with Donata: LinkedIn
• GDPR Enforcement Tracker
• The WP Minute+ Podcast: thewpminute.com/subscribe

On this episode of The WP Minute+ podcast, Eric is joined by Malcolm Peralty of Pressable. Malcolm shared his extensive experience with WordPress and Drupal (including their differences) and filled us in on his role at Pressable. He also gave us a peek into innovative AI integrations for website management, the importance of a human element in customer service, and his journey as a co-author of a novel.

Takeaways:

• Experience across CMS ecosystems broadens solution conceptualization and accelerates innovation.
• Transparent AI automation reduces manual effort while maintaining user trust and understanding.
• Combining AI insights with human oversight enhances quality and trust.
• Technical account managers (TAMs) guide clients’ technical growth, fostering loyalty and innovation.
• Open communication and leadership accelerate adaptation and empower employees.
• Engaging in diverse projects fosters teamwork and innovative problem-solving.

Important Links:

• Pressable
• Connect with Malcolm: Website | LinkedIn | Twitter/X
• Malcolm’s Book: Second Class Supers
• The WP Minute+ Podcast: thewpminute.com/subscribe

On this episode of The WP Minute+ podcast, Eric Karkovack is joined by Mary Hubbard, the Executive Director of WordPress. Mary gives us the scoop about her first year in the role, the project’s momentum, community engagement, and upcoming developments for WordPress 7.0. They also explore the challenges and opportunities in open-source leadership, AI integration, and community revitalization. It’s a can’t-miss episode for anyone interested in the future of WordPress!

Takeaways:

• Much of Mary’s first year as Executive Director was spent immersed in the WordPress community.
• WordPress 7.0 will be a milestone release, with an AI connector, revamped media handling, and responsive design controls.
• Nobody knows what the future holds for AI, but WordPress will be ready to adapt.
• Non-coding WordPress contributions should be acknowledged.
• Meetups are a vital part of building a community.
• The WordPress educational programs aim to attract the next generation of contributors.

Important Links:

• Read Mary’s Post: Big Picture Goals for 2026
• WordPress Community Meetups
• Connect with Mary: WordPress.org | LinkedIn
• The WP Minute+ Podcast: thewpminute.com/subscribe

On this episode of The WP Minute+ podcast, we explore the new my.WordPress.net project. It’s a browser-based WordPress sandbox that emphasizes privacy, portability, and AI integration. WordPress contributors Alex Kirk and Brandon Payton join Eric to demonstrate how this tool might transform personal and professional workflows.

The demo covers potential use cases, including a contact management app, chat-to-blog functionality, and an experimental AI playground.

Takeways:

• my.WordPress.net represents an evolution from traditional server-based WordPress to a browser-based, private environment.
• Built with WordPress Playground, the project is user-focused.
• Early iterations support personal projects like CRMs, private blogging, and family memories.
• Plugins are rebranded as app-like modules for tailored functionality.
• You can use AI integration for content creation, plugin modification, and automation.
• Plans include syncing between devices and environments.
• A private, local environment is a sandbox for experimentation before production deployment.
• Future potential use cases include private social networks, personal dashboards, and community app development.
• Alex and Brandon note the importance of user-centric design to lower barriers for non-developers.
• There are opportunities for community innovation with new WordPress-based apps.

Important Links:

• my.WordPress.net
• Your Browser Becomes Your WordPress
• Matt Mullenweg: WordPress Everywhere
• TechCrunch: WordPress debuts a private workspace that runs in your browser via a new service, my.WordPress.net
• The WP Minute+ Podcast: thewpminute.com/subscribe

On this episode of The WP Minute+ podcast, Eric Karkovack chats with Adam Warner from GoDaddy. Adam fills us in on the company’s community engagement, the Airo® AI suite, and its agency program. The discussion also examines how GoDaddy is integrating AI into its offerings, the importance of personal relationships in business, and the tools available for agencies to manage their clients effectively. The conversation highlights the future of WordPress in the context of AI and the ongoing developments at GoDaddy.

Takeaways:

• Airo® simplifies user experience for website building and other tasks.
• Building personal relationships is still crucial for customer satisfaction.
• The agency program at GoDaddy supports growth and improves efficiency.
• Airo™ Site Designer for WordPress caters to both DIYers and professional builders.
• GoDaddy Pro Hub offers a centralized location for client management.
• GoDaddy’s tools aim to streamline site maintenance and client interactions.
• AI integrations are a key focus for GoDaddy’s future developments.
• Community feedback directly influences GoDaddy’s product roadmap.

Important Links:

• Airo®:
  –Reintroducing Airo™​​ for WordPress: Full WordPress, full control
  –Try Airo® for free
• GoDaddy Agency Program
• GoDaddy Pro Hub
• GoDaddy Agent Name Service
• Connect with Adam: Bluesky | LinkedIn | Twitter/X
• The WP Minute+ Podcast: thewpminute.com/subscribe

On this episode of The WP Minute+ podcast, Eric is joined by Mary Job, who shares her journey from studying philosophy to becoming a leader in the Nigerian WordPress community. Mary discusses the importance of community building, the challenges of volunteering, and the need for sustainable practices in open-source contributions. She emphasizes the role of businesses in giving back to the community and the necessity of engaging the next generation of WordPress users and contributors. The conversation highlights the ethical considerations in technology and the value of human connection in the digital space.

Takeaways:

• Philosophy has shaped Mary’s approach to community and technology.
• Community building requires understanding and empathy towards people.
• Mary’s journey into WordPress began with a love for writing.
• The Nigerian WordPress community was built through intentional outreach and meetups.
• Sustainable community practices are essential to prevent burnout.
• Businesses should be intentional about their contributions to the WordPress ecosystem.
• Every contribution to WordPress, no matter how small, is valuable.
• Engaging the next generation is crucial for the future of WordPress.
• Volunteering can be sustainable and rewarding without compromising passion.

Important Links:

• Mary Job’s Website
• Connect with Mary: LinkedIn
• Read Mary’s HeroPress Essay: WordPress Gave Me the Perfect Identity
• The WP Minute+ Podcast: thewpminute.com/subscribe

On this episode of The WP Minute+ podcast, Ben Pines shares his journey from being an early employee at Elementor to starting his own consulting business focused on founder-led marketing. He discusses the unique challenges business owners face in marketing, the importance of building authority, and the current state of the WordPress plugin market. The episode also includes thoughts on attention, monetization, and distribution, with an emphasis on the need for a strategic marketing approach. Ben also highlights the significance of community engagement and finding internal motivation for business owners.

Takeaways:

• Founder-led marketing requires a unique mindset and hunger for business.
• Trusting others to represent your brand can be challenging for owners.
• Building authority involves being in the know for your audience.
• SEO is becoming less effective for plugin marketing.
• WordPress product monetization strategies need to adapt to changing market conditions.
• Community engagement is crucial for building relationships and authority.
• Balancing human connection with scalability is a key challenge.
• Internal motivation is essential for business owners to succeed.

Important Links:

• Ben’s Website
• Connect with Ben: LinkedIn
• The WP Minute+ Podcast: thewpminute.com/subscribe

On this episode of The WP Minute+ podcast, Matt Medeiros welcomes Olly Feldman, the Head of Global Sales at Hosting.com. Together, they discuss the intricacies of agency sales and the importance of building relationships to understand client needs. Olly shares insights on how agencies can level up by focusing on their core competencies and productizing their services for scalability. He emphasizes the significance of consultative selling, where understanding the client’s pain points leads to better solutions and stronger partnerships. The conversation also touches on the evolving role of AI in sales processes, highlighting both its benefits and limitations in fostering genuine human connections.

Takeaways:

• Focus on building relationships, not just closing deals.
• Productizing services allows for scalability and efficiency.
• Understanding client pain points is key to consultative selling.
• AI can enhance sales processes but can’t replace human connection.
• Niche down to understand your clients better and serve your target market.

Important Links:

• Hosting.com
• Connect with Olly: LinkedIn
• The WP Minute+ Podcast: thewpminute.com/subscribe

On this episode of The WP Minute+ podcast, Matt Medeiros welcomes LaunchBay co-founder Sam Chlebowski. They discuss the evolution of agency models, the importance of finding a niche, and how LaunchBay serves as a client onboarding automation platform. They also explore the challenges agencies face in a competitive market, the significance of standardization versus productization, and the role of effective onboarding in agency success. Sam shares insights on the importance of community and expertise, as well as the need for visibility in project management. You’ll also find a live demo of LaunchBay’s features.

Takeaways:

• Finding a niche is crucial for agency success.
• Standardization can drive profitability without sacrificing quality.
• Onboarding processes are key to client satisfaction.
• Community and expertise are essential in a competitive market.
• Automation can streamline tasks like invoicing and feedback.
• Visibility in projects helps prevent client complaints.
• Agencies should focus on their unique strengths.
• LaunchBay offers solutions for effective client onboarding.

Important Links:

• LaunchBay’s website (includes a special offer for fans of The WP Minute) 
• Connect with Sam: LinkedIn
• The WP Minute+ Podcast: thewpminute.com/subscribe

On this episode of The WP Minute+ podcast, Eric Karkovack is joined by Isotta Peira, head of the WordPress Credits Program, an initiative aimed at connecting students with the open-source community. Isotta shares how the program was developed to provide students with practical WordPress skills while contributing to the community. 

The episode also provides an in-depth look at onboarding students, assigning mentors, and providing a comprehensive learning experience that culminates in a certificate of completion. The program is designed to be inclusive, welcoming students from various academic backgrounds, and aims to foster a sense of community and collaboration among participants. There’s also a look into the future of the program, its expansion goals, and the potential impact on students’ careers and contributions to the open-source world.

Takeaways:

• The Campus Connect initiative is bringing WordPress education to universities worldwide.
• The WordPress Credits program partners with institutions to add a WordPress curriculum.
• Mentorship is a key part of helping students succeed.
• Empowering teachers will help keep the educational initiative going strong.
• The education initiatives aim to reach students interested in WordPress, regardless of their major.
• Students build personal websites and learn about open-source contributions.
• Students are encouraged to continue as members of the WordPress community and become mentors.

Important Links:

• WordPress Education
• WordPress Credits Program
• The WP Minute+ Podcast: thewpminute.com/subscribe

On this episode of The WP Minute+ podcast, Matt is joined by Gabriella Laster, Director of Product Marketing at Elementor. Gabriella shares her journey into the WordPress ecosystem and discusses the launch of Elementor One. The discussion covers the importance of user feedback, the challenges of product development, and the integration of AI into Elementor’s offerings. She also offers insight on the need for clear communication with users and the balance between technical features and user experience. The conversation also touches on the philosophical implications of AI in WordPress and how it can empower users to create customized websites.

Takeaways:

• Gabriella joined Elementor in 2021, driven by passion for the product.
• Understanding user personas is an ongoing learning process.
• Balancing user feedback with technical constraints is challenging.
• Elementor One consolidates multiple features into a single package.
• The credit system in Elementor One offers flexibility for users.
• Educating users on technical aspects is essential for their success.
• AI integration is a significant focus for Elementor’s future.

Important Links:

• Elementor One
• Introducing Elementor One: one experience to power it all
• The WP Minute+ Podcast: thewpminute.com/subscribe

On this episode of The WP Minute+ podcast, Eric is joined by Rachel Berry, Head of Client Services at Filter. Rachel fills us in on the role of WordPress as an enterprise solution. The discussion also looks at the importance of client relationships, the benefits of WordPress in the enterprise space, and the challenges of changing perceptions about the platform. Rachel shares insights on leveraging AI in client services and offers advice for agencies working in the enterprise market.

Takeaways:

• Filter is a digital-first agency focusing on UX, UI design, and WordPress development.
• Rachel’s role bridges the gap between client needs and solution delivery.
• AI is transforming client servicing by simplifying communication and project management.
• WordPress offers flexibility and cost-effectiveness for enterprise clients compared to proprietary solutions.
• Changing perceptions about WordPress is crucial for its adoption in enterprise environments.
• Clients often prioritize outcomes over technical features in their solutions.
• Building strong client relationships is essential for long-term success.
• Effective communication and trust are key to client retention.
• Agencies should focus on understanding client pain points holistically.
• The future of AI in client services is promising but requires careful implementation.

Important Links:

• Filter’s website
• Connect with Filter: LinkedIn | YouTube
• Filter AI Plugin
• The WP Minute+ Podcast: thewpminute.com/subscribe

On this episode of The WP Minute+ podcast, Eric Karkovack interviews Jason Adams, a contributor to the WordPress AI Team. They discuss the mission of the AI Team, the various AI initiatives at Automattic, and how the technology is being integrated into WordPress. Jason explains the building blocks for AI in plugins, the role of plugin developers, and the future of AI in web hosting. They also touch on the roadmap for WordPress 7.0 and the importance of creativity within the WordPress ecosystem.

Takeaways:

• The WordPress AI Team aims to make AI accessible to users without deep technical knowledge.
• The Abilities API is a foundational piece for integrating AI into WordPress.
• The MCP adapter allows communication between AI models and WordPress applications.
• Plugin developers can use the WPAI client to integrate AI features into WordPress.
• Web hosts should simplify AI setup for users to enhance WordPress functionality.
• The goal is to empower the entire WordPress ecosystem with AI capabilities.
• WordPress 7.0 will include “under-the-hood” AI features for developers to leverage.
• Creativity in the WordPress ecosystem is essential for leveraging AI effectively.
• AI should be a choice for users, not a forced integration.

Important Links:

• Announcing the Formation of the WordPress AI Team
• AI Building Blocks for WordPress
• AI for WordPress Hosts
• WordPress AI Team
• Connect with Jason: LinkedIn
• Jason’s Website
• The WP Minute+ Podcast: thewpminute.com/subscribe

On this episode of The WP Minute+ podcast, Matt Medeiros welcomes Kevin MacGillivray, the Chief Marketing Officer at Pressable. Kevin discusses his transition from Shopify to the WordPress ecosystem, the challenges of marketing in a flexible environment, and the impact of AI on marketing strategies. They also explore how Pressable positions itself within the Automattic ecosystem, the importance of agency partnerships, and the company’s plans for community building and knowledge sharing in 2026.

Takeaways:

• Marketing in WordPress requires specificity to connect with users.
• AI is changing how marketers operate and interact with products.
• Trust is built through human connection, not automation.
• Pressable aims to provide a seamless experience for agency partners.
• Community building is essential for knowledge sharing and growth.
• Differentiation in product marketing is key to success.
• Pressable is focused on co-marketing and storytelling with agencies.
• The company is expanding its presence at industry events.

Important Links:

• Pressable
• Connect with Kevin: LinkedIn
• The WP Minute+ Podcast: thewpminute.com/subscribe

On this episode of The WP Minute+ podcast, Matt Medeiros and The WP Weekly’s Davinder Singh Kainth discuss the challenges and opportunities in plugin development, the importance of sponsorships, and insights from the annual WP Awards. They also explore the dynamics of plugin marketing, the significance of community engagement, and the future of WordPress, particularly in relation to AI advancements.

Takeaways:

• Davinder encouraged Matt to start the first iteration of The WP Minute.
• Rebranding can be essential for clarity and marketability.
• Sponsorships are vital for sustaining WordPress projects.
• Marketing is crucial for plugin developers, not just development.
• AI is influencing plugin development positively.
• The WP Awards have evolved to ensure fair voting.
• Categories in awards can be contentious and require careful management.
• Community engagement is key to successful nominations.
• Transparency in voting is crucial for integrity.
• WordCamp events continue to grow internationally, even as they shrink in the US.
• We’ll see more AI integrations in WordPress.

Important Links:

• The WP Weekly
• The WP Awards 2025
• Plugins Daily
• Connect with Davinder: LinkedIn | Twitter/X
• The WP Minute+ Podcast: thewpminute.com/subscribe

On this episode of The WP Minute+ podcast, Matt Medeiros and Remkus de Vries discuss the WordPress ecosystem, including the recent State of the Word address, the roadmap to better site performance, AI integrations, and the challenges faced by their respective businesses. They also examine community engagement, the secrets behind their WordPress-related courses, and the need for collaboration. Remkus shares insights into his business, Scanfully, and the evolution of his courses, which aim to enhance WordPress performance and understanding. The discussion also explores the role education plays in building a healthy community.

Takeaways:

• AI is becoming an integral part of WordPress development.
• Performance improvements in WordPress have been significant over recent versions.
• The integration of AI in WordPress needs careful consideration and guardrails.
• Scanfully is evolving to address content health and performance monitoring.
• Courses are being developed to fill gaps in WordPress education.
• Community engagement is crucial for the growth of WordPress.
• There is a need for a better understanding of the WordPress ecosystem among newcomers.
• Collaboration within the WordPress community can lead to better outcomes.
• Content creators should prioritize value over views in their work.

Important Links:

• Scanfully
• Within WordPress
• Connect with Remkus: LinkedIn | Twitter/X
• The WP Minute+ Podcast: thewpminute.com/subscribe

On this episode of The WP Minute+ podcast, Eric Karkovack interviews Steve Burge, founder of Ramble Ventures. Steve shares his journey in open source and looks at the evolution of WordPress. They also explore the challenges and opportunities in the publishing space within WordPress, the integration of AI in development and customer support, and the future direction of PublishPress as a brand. The discussion highlights the significance of collaboration tools and the ongoing development of WordPress features, particularly in relation to the Gutenberg editor. 

In this episode of The WP Minute+ podcast, Eric Karkovack chats with Ian Svoboda, a senior software engineer and web developer specializing in WordPress. Ian shares his journey from being a novice in coding to a proficient developer. He discusses the evolution of WordPress development, the importance of learning from mistakes, and the role of AI in enhancing productivity. He also explores innovative business models for freelancers, emphasizing the value of providing business solutions over hourly billing. Ian also shares his aspirations for the future and his commitment to delivering quality work.

Takeaways:

• Ian started his career in web development with no coding experience.
• He learned coding to understand the products he was selling.
• Ian aims to create a theme development course that reflects real-world scenarios.
• Sharing knowledge and experiences helps others avoid common mistakes.
• AI can assist in development but requires a solid understanding of the subject.
• Freelancers can benefit from subscription models over hourly billing.
• Providing business value is more important than tracking hours worked.
• A smaller, focused client list allows for better service and attention.
• Ian emphasizes the importance of client communication and expectations.
• Continuous learning and adaptation are key in the tech industry.

Important Links:

• Ian Svoboda’s Website
• Learn WP Theme Dev
• Connect with Ian: LinkedIn | Twitter/X
• The WP Minute+ Podcast: thewpminute.com/subscribe

On this episode of The WP Minute+ podcast, Eric Karkovack is joined by Steve Deckert from WooCommerce about the new integration with Reddit. They discuss the importance of social media for merchants, the benefits of advertising on Reddit, and the ease of setting up the integration. Steve touts the value of reaching new customers through Reddit and AI’s potential to spur growth in advertising. The conversation also touches on future developments and the importance of user feedback in shaping the product.

Takeaways:

• Social media platforms are crucial for discovery and purchasing.
• Reddit users are often not on other platforms.
• The WooCommerce Reddit integration is the result of a partnership between the platforms.
• Advertising on Reddit can reach new customer pools.
• Reddit is a trusted source for product recommendations.
• AI can optimize ad campaigns effectively.
• User feedback is essential for future improvements.
• WooCommerce has multiple advertising partnerships to explore.

Important Links:

• Reddit for WooCommerce
• Reddit for WooCommerce: Bringing high-intent shoppers to your store
• Connect with Steve: LinkedIn | Twitter/X
• The WP Minute+ Podcast: thewpminute.com/subscribe

On this episode of The WP Minute+ podcast, Matt is joined by Miriam Schwab, Head of WordPress at Elementor. They discuss the recent State of the Word event, the impact of AI on WordPress and web development, and the emerging trend of vibe coding. They also explore the opportunities and challenges presented by AI, the importance of accessibility in web design, and the future of Elementor’s products. Miriam emphasizes the importance of innovation and adaptability in the rapidly evolving tech landscape.

Takeaways:

• The State of the Word event inspired discussions about the future of WordPress.
• AI presents both opportunities and challenges for the web development community.
• Elementor is committed to integrating AI into its products for enhanced user experience.
• Vibe coding democratizes web development, allowing non-developers to create applications.
• Accessibility is a key focus for Elementor’s tools and products.
• Guardrails are essential for ensuring safe AI interactions in web development.
• The future of AI in WordPress is promising, with potential for significant advancements.
• Community feedback is crucial for improving AI tools and products.

Important Links:

• Visit Elementor’s Website
• Connect with Miriam: LinkedIn
• The WP Minute+ Podcast: thewpminute.com/subscribe

On this episode of The WP Minute+ podcast, Matt Medeiros hosts a panel discussion of WordPress predictions for 2026. Panelists Raquel Manriquez, Kurt Von Ahnen, and Eric Karkovack cover topics such as the restructuring of WordCamps, the rise of plugin suites, the impact of AI in hosting, and the future of community events. They also examine the implications of ongoing legal battles and share rapid-fire predictions, highlighting the evolving landscape of WordPress and its community.

Takeaways:

• A restructuring of WordCamps might take hold in 2026.
• The community is seeing a push for more alternative WordPress events.
• AI will play a significant role in differentiating hosting companies.
• The rise of plugin suites may lead to agency dynamics changing.
• Legal battles may impact the direction of WordPress and its branding.
• The importance of community and user experience in WordPress is emphasized.
• AI could lead to a major shift in how users interact with WordPress.
• The panel expresses mixed feelings about the future of Facebook and OpenAI.
• The need for a cohesive community approach to WordPress is highlighted.

Important Links:

• Connect with our panelists on LinkedIn:
  Matt | Raquel | Kurt | Eric
• The WP Minute+ Podcast: thewpminute.com/subscribe

On this episode of The WP Minute+ podcast, Eric Karkovack speaks with freelance web designer Cami McNamara. Cami discusses her journey into web design, the importance of client relationships, and how to adapt to changes in the industry. She also shares insights from her newsletter, Web Designer Habits, and discusses effective business practices, self-care routines, and the significance of communication with clients. Cami emphasizes the value of personal connections in freelancing and offers practical tips for managing a web design business.

Takeaways:

• Cami aims to be a hero for her clients.
• Her journey into web design began with a desire to create a website for sharing pictures of her child.
• She has maintained a strong client base even during downturns.
• Cami offers care plan services and manages over 200 websites.
• Fostering personal relationships with clients is key to retaining them.
• AI tools have positively impacted Cami’s business operations.
• Cami emphasizes the importance of small habits for productivity.
• Annual payment plans make bookkeeping more efficient for freelancers.
• Self-care practices like daily walks help manage stress.
• Offering free strategy sessions can lead to new projects.

Important Links:

• WebCami
• Web Designer Habits
• Connect with Cami: Bluesky | LinkedIn
• The WP Minute+ Podcast: thewpminute.com/subscribe

On this episode of The WP Minute+ podcast, Eric Karkovack welcomes Brad Williams, co-founder of Web Dev Studios. Brad details his journey in the WordPress community, the evolution of web development, and the impact of AI on agency life. They discuss the importance of adapting to new technologies, the development of plugins like Theme Switcher Pro, and how agencies can leverage AI tools to enhance efficiency and client satisfaction. Brad shares insights on navigating client expectations and the future of AI in web development, emphasizing the need for agencies to stay ahead of the curve and continuously innovate.

Takeaways:

• Brad Williams reflects on nearly 18 years of running Web Dev Studios.
• Theme Switcher Pro allows for multiple themes on a single WordPress site.
• AI tools are essential for improving efficiency in web development.
• Clients are increasingly interested in AI capabilities for their websites.
• Accessibility automation through AI can enhance website compliance.
• The evolution of WordPress has transformed how agencies operate.
• Understanding client pain points is crucial for agency success.
• AI should be viewed as a helper, not a replacement for developers.
• Continuous learning and adaptation are key in the tech industry.

Important Links:

• Web Dev Studios
• Theme Switcher Pro
• Connect with Brad Williams:
  Bluesky | LinkedIn | Twitter/X
• The WP Minute+ Podcast: thewpminute.com/subscribe

On this episode of The WP Minute+ podcast, Eric Karkovack speaks with Rodolfo Melogli, the founder of Business Bloomer and organizer of the Checkout Summit. Rodolfo discussed the need for in-person WooCommerce conferences and shared his successful blogging journey. He also shared insights on the evolution of WooCommerce, its competition, and the vision behind the Checkout Summit. He emphasized the significance of networking and personal connections in the e-commerce space.

Takeaways:

• Rodolfo’s journey into WooCommerce began unexpectedly after a career shift.
• Business Bloomer has been a vital resource for WooCommerce customization.
• Rodolfo has been advocating for in-person WooCommerce conferences for years.
• The Checkout Summit aims to foster real-life connections among WooCommerce enthusiasts.
• The event will focus on a small, intimate setting to encourage networking.
• Rodolfo believes in the flexibility and potential of WooCommerce compared to competitors.
• Rodolfo aims to create a relaxed atmosphere for speakers and attendees alike.
• The event is scheduled to take place on April 23-24, 2026, in Palermo, Sicily.

Important Links:

• Checkout Summit
• Business Bloomer
• Connect with Rodolfo Melogli:
  LinkedIn | Twitter/X
• The WP Minute+ Podcast: thewpminute.com/subscribe

On this episode of The WP Minute+ podcast, Eric is joined by Devin Walker, the new head of Jetpack. They discuss his transition from GiveWP to Jetpack, the acquisition process by Liquid Web, and his vision for Jetpack’s future. Devin shares insights on the challenges faced at Liquid Web, the importance of user experience, and the need for community engagement. He emphasizes the potential of AI in enhancing Jetpack’s onboarding process and the importance of gathering user feedback to drive product improvements.

Takeaways:

• Devin Walker transitioned from GiveWP to Jetpack, bringing valuable experience with him.
• GiveWP’s acquisition by Liquid Web was thorough and focused on team welfare.
• Jetpack aims to redefine its value proposition in the WordPress ecosystem.
• User experience and onboarding are critical for Jetpack’s success.
• Community engagement will be a priority for Devin at Jetpack.
• AI integration is seen as a game changer for user onboarding.
• Devin plans to reach out to users to learn their needs.
• The future of Jetpack includes enhancing its product offerings and user experience.
• Devin aims to build a 10x product for Jetpack.
• Transparency in user feedback and product updates is essential.

Important Links:

• Jetpack
• Devin Walker’s Website | A New Chapter: Joining Automattic to Lead Jetpack
• Connect with Devin: LinkedIn | Twitter/X
• The WP Minute+ Podcast: thewpminute.com/subscribe

On this episode of The WP Minute+ podcast, Eric Karkovack chats with Danny van Kooten, creator of popular WordPress plugins Mailchimp for WordPress (MC4WP) and Koko Analytics. Danny shares his unique journey into plugin development, which began during a hospital stay for appendicitis. He discusses the evolution of Koko Analytics, its focus on simplicity and user experience, and the strategic decision to build on the WordPress platform. They also examine the challenges of competing with Google, the importance of user feedback in product development, and why AI may not be a fit for every plugin.

Takeaways:

• Danny’s journey into plugin development began during a hospital stay.
• Koko Analytics was created to simplify analytics for WordPress users.
• Koko Analytics aims to provide essential data without complexity.
• User feedback drives most of Koko’s development decisions.
• Danny prefers direct communication with users over AI interactions.
• Future updates will include advanced tracking features.
• Privacy-friendly analytics is a priority for Koko Analytics.

Important Links:

• Danny van Kooten’s website
• Koko Analytics
• Mailchimp for WordPress (MC4WP)
• The WP Minute+ Podcast: thewpminute.com/subscribe

On this episode of The WP Minute+ podcast, Matt Medeiros chats with Roger Williams, Partnerships and Community Manager at Kinsta. They discuss the importance of hosting education for WordPress users and the nuances of service-level agreements (SLAs) in hosting. They also examine the significance of building strong client relationships through transparent hosting choices and the evolving role of AI in web development and SEO. The conversation also touches on Kinsta’s recent updates and the future of hosting and AI tools.

Takeaways:

• Hosting education is crucial for WordPress users.
• SLAs are important to understand when choosing a host.
• AI tools enhance productivity but do not replace fundamental skills.
• The hosting environment is foundational to website performance.
• Transparency in hosting costs fosters better client relationships.
• Events like CloudFest provide valuable networking opportunities.
• Kinsta focuses on support and education for its users.
• The move to bandwidth-based pricing can alleviate frustrations with bot traffic.
• AI is reshaping how we approach web development and SEO.

Important Links:

• Kinsta
• Connect with Roger Williams on LinkedIn
• The WP Minute+ Podcast: thewpminute.com/subscribe

On this episode of The WP Minute+ podcast, Matt Medeiros interviews Zach Stepek, Director of Partner Programs at BigScoots. They discuss the importance of transparency in agency partnerships, the definition of true partnership in hosting, and the ideal customer for BigScoots. They explore the infrastructure capabilities of BigScoots, the transition to enterprise-level hosting, and the associated costs of hosting e-commerce websites. The conversation also touches on the value of open-source solutions and the sales process for enterprises.

Editor’s note: BigScoots is a Foundation+ sponsor of The WP Minute

Takeaways:

• Transparency with customers is crucial for agency partnerships.
• BigScoots offers a true partnership program, not just vendor services.
• The company has a high net promoter score, indicating excellent customer satisfaction.
• BigScoots can deploy custom hardware solutions for clients.
• Growth in agency business often requires taking risks.
• Hosting costs can vary significantly based on business needs.
• Open source solutions provide more control and ownership for businesses.
• The enterprise sales process is complex and requires strategic navigation.
• BigScoots is actively participating in various industry events to connect with partners.

Important Links:

• BigScoots
• The WP Minute+ Podcast: thewpminute.com/subscribe

In this episode of The WP Minute+ podcast, Matt Medeiros welcomes Brian Coords back to discuss his experiences at Automattic and WooCommerce. They explore the current state of WordPress, the importance of cohesion within the platform, and the role of community feedback in shaping its future. Brian shares insights on the challenges and opportunities presented by AI in e-commerce, the introduction of the MCP (Model Context Protocol), and the marketing strategies being employed to position WooCommerce against competitors like Shopify. The conversation also emphasizes the importance of collaboration between teams and the significance of community contributions in driving innovation within WooCommerce.

Takeaways:

• Brian says working at Automattic is impactful and collaborative.
• Cohesion in WordPress is essential for its future.
• AI is becoming a necessary tool in e-commerce.
• MCP offers a new way to interact with WooCommerce.
• Natural language processing can simplify e-commerce tasks.
• WooCommerce is focusing on extensibility and customization.
• Gutenberg improvements are crucial for WooCommerce’s ease of use.
• Community contributions enhance WooCommerce’s functionality.
• Engaging with the community helps identify pain points.

Important Links:

• Brian Coords’ website
• WooCommerce Developer Blog
• Connect with Brian: LinkedIn
• The WP Minute+ Podcast: thewpminute.com/subscribe

On this episode of The WP Minute+ podcast, Matt Medeiros and Kestrel General Manager Ian Misner discuss the challenges and opportunities in the WordPress and WooCommerce space. They focus on the importance of video marketing, the evolution of Kestrel, and the dynamics of agency relationships. They also examine the impact of acquisitions on product development, the intricacies of professional services, and the future of WooCommerce in a changing market environment. In addition, they explore the challenges WooCommerce faces in gaining visibility and market share, the opportunities for growth, and the impact of AI on e-commerce and plugin development. The discussion emphasizes the significance of user experience, the necessity for improved educational content, and the evolving role of AI in shaping the future of online sales.

Takeaways:

• Video marketing is crucial for building trust and outreach.
• Many founders struggle with authentic video presentations.
• Kestrel has evolved by acquiring WooCommerce extensions.
• The market has become more competitive with the rise of Shopify.
• Agencies are key partners for plugin companies.
• Providing value to agencies can lead to word-of-mouth referrals.
• CheckoutWC has become a flagship product for Kestrel.
• The WooCommerce marketplace is a vital sales channel.
• Navigating professional services can distract from core business goals.
• Market dynamics are shifting, impacting WordPress and WooCommerce growth. Shopify has a significant impact on the e-commerce landscape.
• WooCommerce is more complex than competitors but offers unique advantages.
• The entry-level market favors WooCommerce due to its low cost.
• WooCommerce excels in custom solutions for businesses with specific needs.
• AI is changing the way e-commerce operates, but it’s not a threat to all plugins.
• The visibility of WooCommerce in the market needs improvement.
• Better educational content is essential for new users of WooCommerce.
• AI can enhance user experience but may not replace the need for browsing.
• The future of e-commerce will involve a blend of AI and traditional shopping experiences.
• User experience remains a critical factor in e-commerce success.

Important Links

• Kestrel
• The WP Minute+ Podcast: thewpminute.com/subscribe

On this episode of The WP Minute+ podcast, Matt Medeiros and Pathfinder SEO’s Lindsay Halsey discuss the evolving landscape of SEO. They explore the importance of human connection in content creation, the challenges of attribution in SEO, and the emerging concept of Answer Engine Optimization. Lindsay emphasizes that while AI is reshaping search, genuine content and human expertise remain crucial for success. They also ponder the future of fractional work in the SEO industry and the ongoing debate between an open vs. closed web.

Takeaways:

• Creating genuine content is key to SEO success.
• AI is reshaping the landscape of search and SEO.
• Human connection is more important than ever in content creation.
• Answer Engine Optimization is a valuable strategy for SEO.
• Attribution in SEO is becoming increasingly complex.
• AI can be a tool for enhancing SEO, not a replacement.
• The best customers for SEO services are often local businesses.
• Fractional work is becoming more accepted in the SEO industry.
• Investing in a website remains crucial for brand identity.
• Showcasing the human element in content can improve engagement.

Important Links:

• Pathfinder SEO
• The WP Minute+ Podcast: thewpminute.com/subscribe

On this episode of The WP Minute+ podcast, Matt Medeiros interviews Justin Nealey, Principal Product Manager at GoDaddy. They discuss the recently launched Airo Site Builder™ and the challenges of developing products on the WordPress platform. They explore the role of AI in enhancing user experience, the importance of user feedback, and the future of WordPress in relation to AI technology. Justin shares insights on product management, the integration of AI, and the ongoing efforts to improve the Airo product line.

Takeaways:

• Justin describes his role as a Product Manager as having responsibility without power.
• Developing products on WordPress presents unique challenges due to its open-source nature.
• AI is seen as a tool to help users navigate WordPress more easily.
• User feedback is crucial for improving the Airo Site Builder.
• GoDaddy uses AI to enhance user experience and streamline processes.
• The integration of AI in WordPress is still evolving and presents growth opportunities.
• Justin emphasizes the importance of contributing back to the WordPress community.
• The Airo product line is designed to optimize user tasks with AI assistance.
• GoDaddy is focused on creating a unified system for its various AI tools.
• The future of WordPress may involve deeper integration with AI technologies.

Important Links:

• GoDaddy Blog
• Exploring GoDaddy’s Airo™ Site Designer
• The WP Minute+ Podcast: thewpminute.com/subscribe

In this episode of The WP Minute+ podcast, Matt Medeiros and Kamil Rextin discuss the evolution of Kamil’s agency, 42 Agency, and its focus on demand generation and revenue operations. They explore the challenges and opportunities in the digital marketing landscape, particularly in relation to AI integration and client relationships. Kamil shares insights on the importance of website development as a marketing tool, the dynamics of agency-client interactions, and the future of AI in enhancing business operations. The discussion also touches on the tools and technologies that Kamil’s agency employs to streamline processes and improve efficiency.

Takeaways:

• Kamil’s agency focuses on demand generation and revenue operations.
• Websites are now considered table stakes in digital marketing.
• AI can enhance efficiency but cannot replace human intuition.
• Client relationships are crucial for agency success.
• Agencies need to adapt to the evolving digital landscape.
• AI tools can streamline operations and improve productivity.
• Kamil emphasizes the importance of positioning and messaging.
• The agency market is competitive but offers opportunities for smaller players.
• AI integration is still in its early stages for many clients.
• Kamil believes in the potential of AI to open new business avenues.

Important Links:

• 42 Agency
• Connect with Kamil on X
• The WP Minute+ Podcast: thewpminute.com/subscribe

In this episode of The WP Minute+ podcast, Phil Thompson from Pressable discusses the importance of human connection in customer support, the challenges of handling plugin issues, and the dynamics of agency partnerships. He emphasizes the need for empathy in support roles and how Pressable prioritizes customer feedback in their development process. The discussion also touches on the potential impact of AI on WordPress and customer support, highlighting both the opportunities and challenges it presents.

Takeaways:

• Phil emphasizes the importance of empathy in customer support.
• Pressable’s approach includes a “surprise and delight” program for customers.
• The company prioritizes hiring empathetic individuals for their support team.
• Phil shares insights on navigating plugin-related customer issues.
• Pressable actively incorporates customer feedback into its product development.
• AI presents both opportunities and challenges for WordPress support.
• Clear communication with customers about plugin issues is crucial.
• Phil discusses the dynamics of agency partnerships and referrals.
• Pressable aims to provide a seamless customer experience without tiered support.

Important Links:

• Pressable
• The WP Minute+ Podcast: thewpminute.com/subscribe

In this episode of The WP Minute+ podcast, Toby and Kurt explore the complexities of running a WordPress agency. They discuss the challenges posed by aggressive sales tactics in the industry, the ethics of client relationships, and the importance of intentionality in business operations. They also examine the debate between niche marketing and generalist approaches, the role of systems in agency management, and the transition from service-based work to product development. The conversation also touches on the impact of AI on business and the enduring value of trust in client interactions.

Takeaways:

• Understanding when to hire or fire is crucial for agency owners.
• Ethics play a significant role in client interactions.
• Intentionality in business operations leads to better outcomes.
• Niche marketing can be beneficial but may not suit every agency.
• Systems like EOS can help structure agency operations effectively.
• Transitioning from services to products requires careful planning.
• AI is reshaping the landscape of business and client interactions.
• Trust remains a critical commodity in the age of AI.
• The future of business may rely on human expertise over AI.
• Customer relationships are more important than transactions.
• Upselling can be done effectively with tiered pricing.
• Partnerships can significantly boost agency work.
• Small businesses should prioritize direct client engagement.
• AI fatigue is a real concern in business support.

Important Links:

• Kurt’s Agency: Mañana No Mas
• Toby’s Agency: The Mighty Mo!
• Follow Kurt & Toby:
  LinkedIn: Kurt | Toby
• The WP Minute+ Podcast: thewpminute.com/subscribe

In this episode of The WP Minute+ podcast, Kurt and Toby discuss their favorite business and non-business books, exploring themes of leadership, project management, and the importance of community. They examine the concept of product market fit, the balance between ambition and control, and the role of libraries as valuable resources. The conversation also touches on financial insights, the use of debt in business, and the significance of automating processes. They conclude with reflections on engagement and content creation, emphasizing the need for continuous learning and adaptation in the business landscape.

Takeaways:

• The Four-Hour Work Week encourages challenging assumptions about work.
• Effective communication with clients is crucial for project management.
• Leadership is about influence, not just position.
• Community involvement can enhance business success.
• Business books should be taken with a grain of salt.
• Finding product market fit is essential for success.
• Debt can be leveraged for business growth.
• Automating processes can save time and resources.
• Libraries offer valuable resources for learning and growth.
• Continuous learning is vital in adapting to changes in business.

In this episode of The WP Minute+ podcast, Toby and Kurt discuss the journey of agency ownership. They explore the transition from feeling like a hobbyist to establishing a legitimate business. They also examine the importance of mindset shifts, resilience, and creating boundaries for work-life balance. The conversation also emphasizes the significance of processes in agency management, navigating client relationships, and the need for a saleable business model. They also touch on leveraging technology for efficiency, the evolving landscape of SEO with AI, and financial management strategies, including payment solutions.

Takeaways:

• The transition from hobbyist to business owner requires a mindset shift.
• Establishing a consistent paycheck can help solidify the feeling of being employed.
• Building resilience in business involves diversifying client relationships.
• Setting boundaries is crucial for maintaining work-life balance.
• Processes are essential for agency management and scalability.
• Client relationships should be managed with clear expectations.
• A saleable business requires documentation and processes that are repeatable.
• Leveraging technology can streamline operations and improve efficiency.
• SEO is evolving with AI, and agencies must adapt to stay relevant.
• Financial management strategies, including ACH payments, are vital for agency sustainability.

Important Links:

• Kurt’s Agency: Mañana No Mas
• Toby’s Agency: The Mighty Mo!
• Follow Kurt & Toby:
  LinkedIn: Kurt | Toby
• The WP Minute+ Podcast: thewpminute.com/subscribe

In this episode of The WP Minute+ podcast, Kurt and Toby discuss various aspects of running a WordPress agency, including productivity, work-life balance, client communication, emotional intelligence, and the importance of setting clear expectations with clients. They explore the challenges of maintaining websites, the significance of emotional deposits and withdrawals in client relationships, and the balance between personal passions and professional responsibilities. The conversation also touches on hiring strategies, the tools used for communication within agencies, and the cultural sensitivities that arise when working with clients from various backgrounds. Ultimately, the guys emphasize the importance of building relationships, understanding client needs, and navigating the complexities of agency life.

Takeaways:

• Early mornings can set a productive tone for the day.
• Self-awareness is key to recognizing when to take breaks.
• Client communication should set clear expectations from the start.
• Emotional deposits with clients can lead to better relationships.
• Website maintenance often requires band-aid solutions.
• Following your passions can enhance overall life satisfaction.
• Building community and friendships is important for personal growth.
• Choosing the right communication tools can improve agency efficiency.
• Hiring strategies should consider the loyalty and commitment of employees.

Important Links:

• Kurt’s Agency: Mañana No Mas
• Toby’s Agency: The Mighty Mo!
• Follow Kurt & Toby:
  LinkedIn: Kurt | Toby
• The WP Minute+ Podcast: thewpminute.com/subscribe

In this episode of The WP Minute+ podcast, Kurt and Toby discuss various challenges and responsibilities in the WordPress development space, including user error, software design, and the importance of client education. They explore innovative business ideas, the valuation of agencies, and the impact of SaaS and subscription costs on operations. They also consider the importance of communication in business, the role of AI in development, and the balance between risk and innovation. They conclude with thoughts on building relationships with clients and the future of AI in the business world.

Takeaways:

• User error is often the root cause of support issues.
• Software designers have a responsibility to make things user-friendly.
• Client education is crucial for reducing misunderstandings.
• Innovative business ideas can stem from existing services.
• Valuing a business involves understanding potential income streams.
• SaaS costs can add up quickly; consider lifetime deals.
• Effective communication is key to client relationships.
• AI is changing the landscape of business and development.
• Balancing risk and innovation is essential for growth.
• Friction in the sales process can lead to more committed clients.

Important Links:

• Kurt’s Agency: Mañana No Mas
• Toby’s Agency: The Mighty Mo!
• Follow Kurt & Toby:
  LinkedIn: Kurt | Toby
• The WP Minute+ Podcast: thewpminute.com/subscribe

In this episode of The WP Minute+ podcast, Kurt and Toby discuss the complexities of pricing, client relationships, and ethics in agency work. They explore the balance between offering expertise and competing with cheaper alternatives, the importance of discipline and motivation in business, and the evolving landscape of marketing strategies. The conversation also touches on the value of SEO and the need for agencies to adapt their pricing models to reflect the true worth of their services.

Takeaways:

• Navigating client relationships can be challenging, especially when price becomes a deciding factor.
• Expertise should be valued over cheaper alternatives, even if it means losing a client.
• Ethics play a crucial role in how agencies handle client cancellations and refunds.
• SEO strategies must align with client expectations to avoid negative feedback.
• The value of results should be prioritized over the processes used to achieve them.
• Discipline is essential for maintaining motivation in agency work.
• Community engagement can lead to unexpected opportunities and connections.
• Agencies must adapt their marketing strategies to attract the “right” clients.
• Understanding the market perception of pricing can help agencies position themselves effectively.

In this episode of The WP Minute+ podcast, Matt is joined by Sandra Kurze to discuss the unique offerings of Greyd, a comprehensive suite of tools designed for web agencies and enterprises. They review the challenges of enterprise projects, the importance of pricing and value in WordPress tools, and how Greyd streamlines labor and enhances efficiency in web development. The role of AI in future web development is explored, along with the significance of building strong client relationships. Greyd’s support and onboarding process are highlighted, and the conversation concludes with insights into Greyd’s expansion into the U.S. market and future goals.

Key Takeaways:

• Greyd is a comprehensive suite of tools for web agencies.
• The all-in-one approach helps streamline complex projects.
• Enterprise projects often require centralized management of multiple sites.
• Pricing in WordPress tools should reflect their value and efficiency.
• Streamlining labor can significantly enhance agency productivity.
• AI is set to transform the web development landscape.
• Building strong client relationships is crucial for project success.
• Greyd offers personalized support and onboarding for new users.
• The WordPress community and its users often have different perspectives.
• Greyd is expanding into the U.S. market to tap into new opportunities.

Important Links:

• Greyd
• The WP Minute+ Podcast: thewpminute.com/subscribe

In this episode of The WP Minute+ Podcast, Toby and Kurt discuss the complexities of client relationships, particularly focusing on handling refunds, emotional intelligence in communication, and the importance of setting boundaries. They explore the dynamics of good versus bad clients, the impact of personal relationships on business, and the evolving landscape of pricing strategies in agency work. The conversation also touches on the integration of AI tools in agency processes and the fear of success that many entrepreneurs face. Ultimately, they emphasize the importance of empathy, direct communication, and the art of negotiation in maintaining healthy client relationships.

Takeaways:

• Clients often change their minds without considering the financial implications.
• It’s important to set clear boundaries regarding refunds and project expectations.
• Emotional intelligence plays a crucial role in business communication.
• Direct communication is often more effective than written correspondence.
• Understanding client dynamics can help in managing expectations.
• Good clients are those who are invested in the project and have the authority to make decisions.
• The fear of raising prices can hinder business growth.
• AI tools can enhance agency processes, but should not replace human creativity.
• Setting boundaries is essential for maintaining a healthy work-life balance.
• Navigating personal and professional relationships requires empathy and understanding.

Important Links:

• Kurt’s Agency: Mañana No Mas
• Toby’s Agency: The Mighty Mo!
• Follow Kurt & Toby:
  LinkedIn: Kurt | Toby
• The WP Minute+ Podcast: thewpminute.com/subscribe

In this episode of The WP Minute+ podcast, Matt is joined by veteran writer Maddy Osman to discuss the evolving landscape of content creation in the age of AI. Maddy shares her journey, including her recent book and course launch, and reflects on the impact of AI on writing and content marketing. They explore the balance between leveraging AI tools and maintaining human creativity, the importance of personal experiences in writing, and the need for businesses to adapt to changing audience behaviors. The discussion also focuses on building trust and community in a digital world, as well as the future of WordPress in the context of AI advancements.

Key Takeaways:

• Maddy discusses how becoming a parent has changed her career.
• She launched a LinkedIn Learning course based on her book, Writing for Humans and Robots: The New Rules of Content Style.
• AI is a tool that can't replicate everything yet.
• Content creators are among the first affected by AI.
• AI can enhance workflows, but shouldn't replace human thought.
• Human experience is crucial in writing and content creation.
• AI can create efficiencies, but may lead to a toxic hustle culture.
• Brands need to guide users through new technologies.
• Content marketing is evolving in response to shifting audience preferences.
• Building trust and human connections is essential in business.

Important Links:

• Maddy Osman on LinkedIn
• The Blogsmith
• Writing for Humans and Robots: The New Rules of Content Style

In this episode of The WP Minute+ podcast, Kurt von Ahnen and Toby Cryns discuss the complexities of integrating AI into agency work, the challenges of managing client expectations, and the importance of effective project management. They explore the importance of clear communication with clients and the financial aspects of running an agency.

The guys emphasize the importance of agency owners setting boundaries, managing client relationships, and recognizing when to delegate tasks to maintain a healthy work-life balance.

Key Takeaways:

• AI is a tool that requires proper management and understanding.
• Clients often have unrealistic expectations about AI’s capabilities.
• Setting clear boundaries with clients is essential for agency success.
• Effective project management can significantly improve workflow and client satisfaction.
• Communication is key in managing client relationships and expectations.
• Emotional deposits and withdrawals impact client relationships.
• Agency owners should not hesitate to delegate tasks they find challenging.
• Financial management is crucial for sustaining your agency’s operations.
• It’s important to establish clear guidelines for client access to projects.
• Work-life balance is vital for long-term success in agency work.

Important Links:

• Kurt’s Agency: Mañana No Mas
• Toby’s Agency: The Mighty Mo!
• Follow Kurt & Toby:
  LinkedIn: Kurt | Toby
• The WP Minute+ Podcast: thewpminute.com/subscribe

In this episode of The WP Minute+ Podcast, Kurt and Toby look at the practical and emotional challenges of managing WordPress agency projects. From sales pitfalls to client relationship dynamics and infrastructure transitions, the conversation is packed with firsthand lessons and agency wisdom.

Toby kicks off the discussion with a cautionary tale about losing a major deal due to poor energy and overexposure to meetings, a common struggle in client-driven work. Kurt emphasizes the importance of emotional readiness and shares his go-to mantra: focus on the relationship, and the transaction will follow. They discuss strategies for rescheduling meetings professionally when you’re not at your best and the dangers of showing up unprepared.

They also reflect on project management as the core skill of running a successful agency, noting that it often matters more than technical skills. They explore “the messy middle” of projects, sharing techniques for refocusing clients during chaotic phases. Kurt values minimal viable products and clear deliverables, while Toby relates these lessons to both web work and personal projects.

Finally, they discuss when to let go of problematic clients or outdated tech stacks. Whether it’s walking away from HostGator or reconsidering tools like Divi or ManageWP, both hosts agree: trust your gut, set boundaries, and don’t let short-term financial needs sabotage long-term growth.

Takeaways:

• Rescheduling a meeting when unprepared is better than pushing through and blowing the opportunity.
• Project management is often the most valuable agency skill, especially in larger contracts.
• In big projects, refocus clients by reiterating core business goals and pushing toward MVPs.
• Listen to your instincts when deciding whether to keep a client or tool, and don’t ignore red flags.
• Website migrations and infrastructure shifts should be carefully planned, ideally with internal expertise.
• Clients rarely care about minor aesthetic tweaks; they want results and functionality.

Important Links:

• Kurt’s Agency: Mañana No Mas
• Toby’s Agency: The Mighty Mo!
• Follow Kurt & Toby:
  LinkedIn: Kurt | Toby
• The WP Minute+ Podcast: thewpminute.com/subscribe

In this episode of The WP Minute+, I sit down with Carrie Dils and Karim Marucchi to talk through FAIR—short for Federated and Independent Repositories—a new package management project launched under the Linux Foundation. If you're in the WordPress space and wondering what FAIR is, why it matters, and how it might change the plugin and theme ecosystem, this is the episode for you.

Carrie, one of FAIR’s elected co-chairs, walks us through the technical architecture and vision for FAIR, including how it aims to bring more resilience and transparency to how plugins and themes are distributed. Karim adds broader context from his enterprise experience, making the case for why redundancy and federation are vital for WordPress's future. We touch on the practical details of how FAIR works today—including Fastly nodes, AspirePress, and the .3 plugin release—while looking ahead at governance, funding, and how the Linux Foundation structures this initiative.

Of course, I have some tough questions: How will FAIR balance governance with innovation? Will it become “just another bureaucracy”? How do we avoid turning this into a divisive issue—FAIR vs. .org? We talk about those tensions and the team's intention for FAIR to extend WordPress, not split it. There’s also a good reality check on how plugin moderation, security scanning, and transparency are being improved through this effort.

Whether you're running an agency, building WordPress products, or just care about where the ecosystem is heading, this episode gives you a grounded view of what FAIR is—and what it isn’t.

Great Takeaways & Quotes:

• "This isn’t a fork. This is a failover." — Karim Marucchi
• "FAIR isn't just about today’s plugin distribution problems—it’s about creating a foundation for the next 20 years of WordPress."
• "We’re building a system where plugin trust, provenance, and availability don’t rely on a single choke point."
• "Yes, FAIR is about stability, but it’s also about discoverability—for both users and developers." — Carrie Dils
• "We’re not trying to replace .org—we’ve invited .org to join the federation."
• "Even though you don’t see a difference when you update a plugin, that’s the point. FAIR is meant to be invisible until you need it."

Important URLs Mentioned:

• FAIR Project GitHub (via fair.pm)
• Linux Foundation announcement on FAIR
• AspirePress

In this episode of The WP Minute+, Kurt and Toby explore the shifting landscape of WordPress, sparked by Toby’s visit to a no-code meetup in Minneapolis. They discuss the rise of non-technical entrepreneurs building functional businesses with no-code tools and how that approach compares to the traditional WordPress ethos of craftsmanship, responsibility, and long-term support. They reflect on the decline of accountability in some corners of tech, where lifetime deals and fast-money SaaS platforms are more about hype than sustainability.

They also explore how AI is reshaping development, from creating unmaintainable codebases to confusing newer users into thinking AI can replace skilled developers. This naturally leads to the question: Are live WordPress meetups and local communities losing relevance in a world where new tech communities are buzzing with energy? Kurt and Toby share personal anecdotes and weigh the pros and cons of continuing traditional meetups versus embracing newer, more generalist tech conversations.

Rounding out the discussion, they touch on sales strategies, LinkedIn lead generation, and their experiences with marketing processes that move the needle, versus those that make noise.

Key Takeaways

• No-code tools are enabling business owners to skip traditional coding, but often at the cost of long-term stability.
• WordPress’s commitment to backward compatibility and responsibility contrasts sharply with fly-by-night SaaS products.
• AI-generated code can lead to maintenance nightmares. Human expertise is still irreplaceable.
• Local WordPress meetups may be fading, but the need for authentic community and knowledge-sharing persists.
• Sales and marketing processes like LinkedIn automation can yield real leads, but need refinement and balance.
• Speaking gigs, courses, and books remain valuable tools for agency owners to build authority and generate leads.

Important Links:

• Kurt’s Agency: Mañana No Mas
• Toby’s Agency: The Mighty Mo!
• Follow Kurt & Toby:
  LinkedIn: Kurt | Toby
• The WP Minute+ Podcast: thewpminute.com/subscribe

In this episode of The WP Minute+ podcast, Kurt and Toby dive into the common misconception that WordPress (and websites in general) should be “easy.” They share stories about custom-coded nightmares, misunderstood AI-generated solutions, and the tricky line between client expectations and developer realities. The conversation touches on the perils of overpromising simplicity in web development and the challenges freelancers face when clients hand them projects that were “supposed to be easy,” often involving ChatGPT or drag-and-drop builders like Elementor.

Kurt also shares his eye-opening experience speaking to high school students about WordPress and running an agency. Surprisingly, most students had never heard of WordPress or open-source, revealing a gap in technical and entrepreneurial education. The episode concludes with a candid discussion on freelancing versus employment, benefits myths, impostor syndrome, and the emotional leap required to run a digital agency.

Key Takeaways:

• Many clients mistake ease-of-use tools (like Elementor or AI) for simplicity in execution.
• AI-generated code often introduces unexpected complexity and risks.
• Freelancers should diplomatically explain scope, staging, and testing needs, especially for “quick” fixes.
• Young people are alarmingly unfamiliar with WordPress and open source, despite growing interest in web development.
• Running a WordPress agency is accessible, but requires an entrepreneurial mindset, not just technical skills.
• Freelancers and consultants should confidently share their work and availability. Your visibility is key to opportunity.
• Financial freedom and geographic flexibility can be drastically improved by relocating or adjusting business models.

Important Links:

• Kurt’s Agency: Mañana No Mas
• Toby’s Agency: The Mighty Mo!
• Follow Kurt & Toby:
  LinkedIn: Kurt | Toby

They covered everything from regulation in the EU, the FAIR package manager announcement, and new education pathways, to what’s next for WordPress core and the ecosystem. The session started with Mary interviewing Matt, followed by a live Q&A with the audience, tackling concerns from longtime contributors, organizers, and first-time attendees alike.

Matt opened with thoughts on the European regulatory landscape, pointing out both the good intentions and friction caused by cookie consent banners and compliance rules. He emphasized WordPress’ alignment with other open-source CMS projects like Drupal and Joomla, and the potential for advocacy through EU-based hosting companies. The topic of establishing a legal presence for the WordPress Foundation in the EU came up—an idea that’s being considered but seen as too complex to act on right now.

The FAIR project announcement got a cautious but open-minded response from Matt. While he acknowledged the potential of a federated repository for plugins and themes, he highlighted significant concerns around trust, rollout coordination, and analytics. He stressed the importance of plugin safety, org infrastructure, and recent advances in automated vulnerability scanning. 

Then came a rapid-fire Q&A: contributors asked about AI in WordPress, the sustainability team’s future, WooCommerce’s branding against Shopify, Campus Connect’s expansion, funding WordCamps in underrepresented regions, and even the need to modernize internal tools like CampTix. A big highlight was the 150-hour university credit pilot launching in Pisa this month—an exciting new way to bring student contributors into the project at scale.

Have a listen to the whole audio episode while you're on the go! 

In this insightful episode of The WP Minute+, Kurt and Toby dive deep into the business mechanics behind running a WordPress-based web agency. They explore the power of blueprints: predefined, productized service packages to streamline work, deliver consistent results, and increase profitability. Rather than reinventing the wheel for every client, creating reusable setups lets agencies charge more for less effort while offering high-value, fast-launch solutions.

They also confront the reality of burnout and the importance of creating systems that minimize stress while maximizing effectiveness. The conversation shifts into the freelancer-to-agency mindset transformation, stressing the need to move beyond hourly billing and toward value-based pricing. Kurt and Toby emphasize that many freelancers undervalue their work by associating speed with cheaper rates, when in fact, expertise should warrant higher pricing.

The guys also discuss client management, feature creep, and sales strategy. They argue that most clients are less concerned with WordPress release schedules than developers assume, and that focusing on sales and client relationships is more crucial than chasing the latest features or trends. They also highlight the importance of saying “no” to misguided client ideas and protecting your energy and time as an agency owner or freelancer.

Key Takeaways

• Productizing services through blueprints leads to faster delivery and higher perceived value.
• Burnout is real, and managing it requires delegation, focusing on strengths, and structured schedules.
• Value-based pricing beats hourly billing; charging more for faster, higher-quality outcomes is fair and smart.
• Freelancers transitioning to agency owners must start thinking about scale, margins, and team delegation.
• Client success starts with responsiveness. Answering emails and calls quickly can lead to upsell opportunities and long-term relationships.
• Sales and marketing should consume a significant portion of your weekly workload to maintain a healthy pipeline.

Important Links:

• Kurt’s Agency: Mañana No Mas
• Toby’s Agency: The Mighty Mo!
• Follow Kurt & Toby:
  LinkedIn: Kurt | Toby
• The WP Minute+ Podcast: thewpminute.com/subscribe

In this candid and wide-ranging episode, Kurt von Ahnen and Toby Cryns reflect on the unique ups and downs of running a small WordPress agency. From their early days coding in HTML and building Flash websites to managing client rosters, teams, and productized services, the hosts explore the joys and hard-won lessons of agency life. One major theme: the freedom (and chaos) of living and working on their own terms. Both hosts share what makes them “emotionally unemployable,” emphasizing how autonomy, community involvement, and passion-driven work keep them committed to their businesses rather than traditional employment.

The conversation also covers important topics like pricing services, navigating global competition, managing clients and contractors, and building credibility through niche expertise and community engagement. Whether it’s “firing” the bottom third of clients each year or offering templated websites to local food trucks, Kurt and Toby share actionable strategies and hilarious stories from the trenches.

Key Takeaways:

• Letting go of low-value clients can lead to business growth and improved margins.
• Overseas freelancers often undercut U.S. rates, creating tension in hiring decisions.
• Being part of your local community (through events, speaking, and partnerships) can naturally build trust and attract clients.
• Effective labor rate (ELR) is a key KPI to track project profitability.
• Productized services (like $1500 templated websites + $79/month maintenance) offer sustainable income for smaller clients.
• Sales success often hinges on personal connections and industry niche familiarity.
• The path to long-term agency survival is through adaptability and knowing your worth.

Important Links:

• Kurt’s Agency: Mañana No Mas
• Toby’s Agency: The Mighty Mo!
• Follow Kurt & Toby:
  LinkedIn: Kurt | Toby
• The WP Minute+ Podcast: thewpminute.com/subscribe

In this episode of the WP Minute+ Podcast, Matt welcomes Vova Feldman, the founder and CEO of Freemius, to discuss how the company is expanding beyond its roots in the WordPress ecosystem. Vova shares how Freemius has evolved over the past few years, from supporting WordPress plugin and theme developers to rebranding as a full-service sales and monetization platform for all software makers, including SaaS and apps. The shift is driven by a desire to simplify the sales process and empower developers with a complete solution that includes licensing, billing, marketing automation, and merchant-of-record services.

Vova dives into the value Freemius provides not just technically, but strategically, guiding makers through crucial business stages like pricing, packaging, and growth. He explains how AI and the rise of low-code tools empower a new wave of non-technical founders. He describes how Freemius is positioning itself to support these entrepreneurs with the infrastructure they need to go to market quickly. Vova also discusses the ongoing challenge of educating users about the benefits of a merchant of record model and how Freemius plans to integrate AI to offer smarter insights and automate decision-making for software businesses.

Key Takeaways:

• Freemius has expanded from WordPress into the broader SaaS and software ecosystem.
• The platform offers end-to-end infrastructure for software sales, including licensing, marketing tools, and merchant-of-record services.
• Education and support are central to Freemius’ growth strategy, though they are working to scale it.
• Many WordPress developers hesitate due to pricing concerns, but the added features and services provide significant ROI.
• AI is accelerating software creation, and Freemius is preparing for a future where non-developers launch apps with the help of no-code tools and AI.
• Freemius plans to enhance its data analytics and reporting through AI to deliver business insights directly within the platform.

Important Links:

• The WP Minute+ Podcast: thewpminute.com/subscribe
• Freemius : https://freemius.com/
• Plugin.fm Podcast: https://plugin.fm/

In this episode of the WP Minute+ Podcast, Matt is joined by John Doherty, a seasoned entrepreneur who transitioned from running the SEO lead-generation agency Credo to launching and scaling a productized editing and content service, EditorNinja. John reflects on how burnout, shifting business economics, and a desire for more scalable operations led him to sell his agency and pursue a new venture focused on streamlined, high-volume content editing.

The conversation covers defining a productized service, navigating burnout, and embracing AI as a tool rather than a threat. John shares valuable lessons about aligning business models with personal goals, setting boundaries in client relationships, and strategically focusing on higher-value clients. EditorNinja, with its hybrid approach to human and AI-powered content production and editing, is positioned at the intersection of automation and quality. John believes it’s a key in the age of AI-saturated content.

Key Takeaways

From Burnout to Breakthrough:

• John launched EditorNinja after hitting a plateau with his previous agency, Credo.
• Selling Credo allowed him to refocus on work aligned with his goals and energy.

What is EditorNinja?

• A content editing and writing service focused on helping content-heavy businesses scale.
• Offers human and AI-generated content, with a strong human editing layer.
• Positioned between freelancers and in-house editorial teams.

Defining Productized Services:

• Productization is about how services are delivered, not just pricing.
• Even “productized” businesses can accommodate custom, high-value deals with the right systems.

AI and Content Creation:

• AI generates 70–80% of the content EditorNinja edits.
• Human editing is essential for clarity, tone, and brand alignment.
• AI hasn’t replaced writing, but has shifted where value is created.

Targeting the Right Clients:

• EditorNinja focuses on businesses with $2+ million in revenue with dedicated content teams.
• Smaller companies often lack the consistency, budget, or infrastructure to sustain content programs.
• Strategic onboarding and custom quoting are crucial for long-term fit.

Important Links

• The WP Minute+ Podcast: thewpminute.com/subscribe
• Visit the EditorNinja website: https://editorninja.com/
• Follow EditorNinja on YouTube for agency and content tips: https://www.youtube.com/@EditorNinja
• Connect with John Doherty on LinkedIn: https://www.linkedin.com/in/johnfdoherty/

In this episode of the WP Minute+, Matt sits down with Matt Cromwell to discuss the newly launched StellarSites, a major initiative from StellarWP that repositions the brand as a direct-to-customer platform provider. Designed to compete with modern website builders while preserving the flexibility of WordPress, StellarSites bundles the best of StellarWP’s tools, including Kadence WP, SolidWP, GiveWP, LearnDash, The Events Calendar, and more. The goal is a streamlined, vertical-focused site builder for fundraising, eCommerce, LMS, and event websites.

Matt Cromwell explains how StellarSites uses Kadence AI to guide users through a visual site-building experience before they sign up, smoothing over the typical complexity of WordPress onboarding. The result is a WordPress site tailored to user needs, with key plugins pre-installed, licensed, and managed via Solid Central. While aimed at DIY users, StellarSites is also a compelling option for freelancers and agencies looking to speed up delivery and reduce friction in small-budget projects.

Key Takeaways

What is StellarSites?

• A new bundled site-building product from StellarWP with vertical-specific starter sites.
• Supports fundraising, LMS, event, and eCommerce sites, powered by Kadence and SolidWP.
• Starts at $19/month and includes full plugin licensing with no hidden fees.

AI Onboarding & Experience:

• Leverages Kadence AI to visually build a site before purchase.
• Not marketed as an “AI builder” but as a tool to enhance onboarding and UX.
• Offers users a strong head start while preserving WordPress flexibility.

Agency & Freelancer Appeal:

• Supports multi-site management through Solid Central.
• Ideal for agencies with lower-budget clients or rapid deployment needs.
• Encourages hybrid models: AI gets you 80% there, a freelancer helps finish it.

Tech & Infrastructure:

• Built on the Nexcess infrastructure with performance scaling and visual update rollback tools.
• Fully open-source and portable – users can migrate away if needed.

WordPress Ecosystem Reflections:

• Cromwell welcomes slower core updates and more incremental improvements.
• Believes AI will empower users and consultants rather than fully automate web development.

Important Links

• The WP Minute+ Podcast: thewpminute.com/subscribe
• Learn more about Stellar Sites: stellarwp.com
• Connect with Matt Cromwell:
  Twitter/X: https://twitter.com/learnwithmattc
  Website: mattcromwell.com

In this episode of the WP Minute+ Podcast, Matt speaks with Ross Johnson, founder of 3.7 Designs, about what it’s like to run a WordPress agency for nearly 20 years. Ross shares the lessons learned from starting his agency in the early 2000s, evolving from general web design to custom WordPress development, and ultimately shifting toward modern workflows with block-based builders and recurring revenue models.

The conversation explores practical agency management topics like the cost of custom development, experimenting with new tools, working with clients of all sizes, and the ongoing debate over what defines a “WordPress professional.” Ross and Matt also discuss the role of version control, the rise of AI in agency workflows, and how to adapt to the changing landscape of customer expectations, marketing strategies, and sustainable pricing models.

Key Takeaways

Agency Growth and Sustainability:

• Ross founded 3.7 Designs in the mid-2000s and has adapted through major WordPress and industry changes.
• Experimentation and reflection are critical to long-term agency growth and process improvement.
• The shift to retainers and recurring revenue has helped the agency survive economic ups and downs.

Custom vs. Page Builder Workflows:

• Building everything from scratch led to budget overruns and development fatigue.
• Tools like GenerateBlocks offer efficiency without sacrificing flexibility.
• Page builders don’t diminish professionalism – they enhance it with the right strategy.

Defining a WordPress Professional:

• Caring about your craft, clients, and business is key to professionalism.
• Version control is helpful, but not the only marker of expertise or quality.
• The community should avoid exclusionary definitions of “real” developers.

AI, Marketing, and the Future of Agencies:

• AI is a valuable assistant, but not yet a full replacement for development or marketing teams.
• AI can accelerate ideation, design, and content repurposing across multiple channels.
• Agencies that lean into human connection and high-touch service will differentiate themselves.

Important Links

• The WP Minute+ Podcast: thewpminute.com/subscribe
• Visit 3.7 Designs: https://3.7designs.co
• Connect with Ross Johnson on LinkedIn

In this powerful WP Minute+ episode, Matt hosts Angela Jin, a seasoned WordPress community leader and now a leadership coach, to discuss how business owners and freelancers can lead through times of change and conflict. Drawing from her years at Automattic and her current work in leadership development, Angela shares why conflict and change are not only inevitable but also essential forces that shape outstanding leadership.

Angela explores key frameworks and mindsets leaders can adopt to navigate today’s chaotic world, including “stretch collaboration,” embracing experimentation over control, and leading with awareness and empathy. Whether you’re dealing with organizational uncertainty, WordPress community tensions, or high-stakes business shifts, Angela offers a calming and actionable roadmap for showing up with clarity, purpose, and humanity.

Note: Angela’s presentation was part of an exclusive webinar for members of The WP Minute. Sign up today to access more top-notch content!

Key Takeaways

Change is Inevitable, Conflict is Natural:

• Leadership begins with accepting that both are part of the journey, not problems to avoid.
• Great leaders focus first on how they show up internally before addressing external dynamics.

Embrace “Stretch Collaboration”:

• When agreement isn’t possible, progress depends on engaging across differences.
• Let go of the illusion of control and focus on experimentation and iteration.

Three Leadership Shifts to Practice:

1. Connect: Name your priorities and listen to others.
2. Experiment: Act without knowing the outcome – momentum matters.
3. Change: Leadership starts by reflecting on your role in the dynamic.

Actionable Reflections for Leaders:

• In your current challenge, how are you engaging and asserting?
• What small step can you take today to move forward?
• What are you willing to change in yourself to shift the situation?

Important Links

• The WP Minute+ Podcast: thewpminute.com/subscribe
• Connect with Angela Jin
  Twitter/X: https://x.com/angelasjin
  Website: https://angelasjin.com/
• Book a coaching session with Angela: https://calendly.com/angelajincoaching/freecoachingsession

In this episode of the WP Minute+ Podcast, Matt is joined by James Kemp, Core Product Manager at WooCommerce and long-time WordPress entrepreneur, to take a behind-the-scenes look at the WooCommerce ecosystem. James shares his journey from building Magento integrations and utility plugins to founding IconicWP, which was later acquired by StellarWP. Now at WooCommerce, James is focused on improving core product experiences and making WooCommerce more accessible and performant for builders and merchants alike.

The discussion covers topics including the challenges WooCommerce faces in onboarding users compared to platforms like Shopify, the importance of streamlining hosting and setup experiences, and how Automattic’s evolving strategy aims to make .com the best possible showcase for WordPress and WooCommerce. James also gives insight into company culture post-acquisition, recent layoffs, and the evolving product roadmap that includes AI integration, performance improvements, and better tooling for developers.

Key Takeaways

James’ Path to WooCommerce:

• James started in 2009 building Magento-WordPress integrations.
• Launched IconicWP to focus on utility-style WooCommerce plugins.
• Joined WooCommerce after StellarWP acquired Iconic.

WooCommerce’s Unique Challenges:

• Unlike Shopify, Woo requires merchants to handle hosting and technical setup upfront.
• The user journey is fragmented across plugins, hosts, and tools, making onboarding harder.
• WooCommerce is working to improve builder tools, site setup flows, and new user experiences.

Culture & Strategy at WooCommerce:

• The Woo team is tightly knit and focused on merchant success, despite industry criticism.
• Layoffs and restructuring at Automattic have prompted a renewed focus on prioritization.
• James emphasizes open communication, collaboration, and product-led growth.

AI and the Future of Development:

• AI is heavily encouraged at Woo and Automattic for experimentation and productivity.
• James uses AI daily for research, brainstorming, and development prototyping.
• A new AI initiative at Woo, led by James Page, explores ways to integrate smarter workflows.

Looking Ahead for Agencies & Freelancers:

• Builder tools, performance, import/export features, and compatibility improvements are coming.
• WooCommerce remains highly flexible and ideal for custom and complex client solutions.
• The Playground and blueprint initiatives could transform how users experience WooCommerce.

Important Links

• The WP Minute+ Podcast: thewpminute.com/subscribe
• Visit WooCommerce: woocommerce.com
• WooCommerce Developer Hub: developer.woocommerce.com
• Connect with James Kemp on Twitter/X: https://twitter.com/jamesckemp

On this episode of the WP Minute+ Podcast, Matt chats with Toby Cryns, founder of Minneapolis-based agency The Mighty Mo!, about what it’s like to run a WordPress agency for 20 years. From building sites in Flash before pivoting to WordPress after Steve Jobs’ infamous “Flash is dead” moment, Toby reflects on the evolution of the web industry, the rise of page builders, and the growing influence of AI on development and client expectations.

Toby shares his journey of overcoming fear around AI, his experiments with ChatGPT and Copilot, and how he’s using these tools to develop a WordPress-based project management app. He discusses how the small business and nonprofit web design market is shifting, the impact of DIY platforms like Wix and Squarespace, and the growing divide between clients who want $300 websites and those who need reliable long-term partners. Through honest anecdotes and hard-earned lessons, Toby explores pricing strategies, client relationships, project management, and the power of sticking with WordPress – even amid uncertainty in the ecosystem.

Key Takeaways

AI and WordPress Development:

• AI is useful as a junior-level coding assistant but still requires deep domain knowledge.
• Tools like ChatGPT and Copilot have saved Toby hundreds of hours on plugin development.
• AI won’t replace agencies but it will change workflows and create new opportunities.

Adapting to Market Shifts:

• The entry-level web market is increasingly lost to AI and DIY tools.
• High-end clients may be exploring prototyping internally before approaching agencies.
• Adaptation is key: agencies that don’t evolve risk becoming obsolete.

Running a Sustainable WordPress Agency:

• Project managers and account managers are game changers for scaling without burnout.
• WordPress plugins like Beaver Builder and services like ManageWP streamline delivery and maintenance.
• Raising prices (even a little) can be a healthy, overdue adjustment.

Community and the Future of WordPress:

• Despite recent governance controversies, Toby remains hopeful about the WordPress community.
• The community is WordPress’ greatest asset – leaders must help rebuild trust and direction.
• Gutenberg may yet become the publishing backbone of the modern web.

Important Links

• The WP Minute+ Podcast: thewpminute.com/subscribe
• Visit Toby’s Agency: https://themightymo.com/
• Connect with Toby on LinkedIn: https://www.linkedin.com/in/tobycryns

In this episode of the WP Minute+ Podcast, Matt sits down with Mario Peshev, founder of DevriX, to discuss how marketing agencies must adapt to industry shifts in 2025. Mario shares insights from running a high-level WordPress consultancy, working with enterprise clients, and navigating the rapidly changing landscape of digital marketing, SEO, and AI. He shared his agency’s transition from general web development to specializing in complex, high-traffic websites and B2B SaaS, all while balancing the demands of an evolving tech ecosystem.

The discussion covers the impact of AI on marketing, the diminishing effectiveness of SEO, and how agencies should focus on strategic partnerships with platforms like HubSpot and Salesforce. Mario also shares his perspective on the current turbulence in the WordPress ecosystem, how agencies can stay competitive, and why embracing AI as an operational tool rather than a replacement for human creativity is crucial.

Key Takeaways

WordPress & Agency Growth:

• Agencies must specialize to remain competitive – generalist approaches are becoming less sustainable.
• WordPress remains a core tool for enterprises, but clients are increasingly exploring alternative platforms like Webflow.
• Transitioning to consultancy-based models can provide stability in uncertain markets.

AI’s Impact on Marketing & Web Development:

• AI enables faster prototyping but does not eliminate the need for experienced developers.
• AI-generated content is becoming oversaturated, requiring businesses to differentiate through authenticity and human insight.
• Marketing agencies should focus on AI-assisted operations while maintaining human-driven creativity.

SEO & Digital Marketing in 2025:

• SEO has become highly volatile, with algorithm changes reducing its reliability as a primary acquisition channel.
• Agencies should diversify their marketing strategies beyond just organic search.
• Strategic partnerships with platforms like HubSpot, Salesforce, and AWS can provide sustainable business growth.

Navigating WordPress Industry Changes:

• Ongoing debates around WordPress governance and Automatic’s influence create uncertainty in the community.
• Despite industry shifts, WordPress remains a powerful publishing platform with a strong ecosystem.
• Agencies must balance their reliance on WordPress while exploring other viable business models.

Important Links

• The WP Minute+ Podcast: thewpminute.com/subscribe
• Connect with Mario Peshev
  Twitter/X: https://x.com/no_fear_inc
  Website: https://mariopeshev.com/
• DevriX: https://devrix.com/

In this episode of the WP Minute+ Podcast, Matt is joined by Nathan Wrigley to discuss the evolving landscape of WordPress and the broader tech industry. The conversation touches on AI’s impact on development, the changing nature of podcasting, and how WordPress professionals must adapt to the rapid technological shifts. Nathan shares his experiences with AI tools, revealing his initial struggles and skepticism, while Matt describes his journey into AI-powered development, highlighting tools like ChatGPT, Bolt, and Repl.it.

They also explore AI’s philosophical and ethical implications, from its role in replacing repetitive coding tasks to the possibility of AI-driven software development reducing the need for traditional app stores. They also discuss how AI may empower individuals while simultaneously challenging the business models that many rely on. Matt and Nathan agree that while AI is reshaping the industry, understanding and integrating these technologies is essential for WordPress professionals looking to stay ahead in 2025 and beyond.

Key Takeaways

AI’s Impact on WordPress Development:

• AI is enabling faster prototyping but still struggles with consistency.
• WordPress professionals must learn to integrate AI tools into workflows to stay competitive.
• AI could eventually reduce the reliance on traditional app stores by allowing users to generate custom software on demand.

The Role of WordPress in a Changing Landscape:

• AI-driven development raises questions about the future demand for traditional web developers.
• WordPress remains a powerful tool for structured content management, but professionals must find new ways to add value.
• The rise of headless WordPress, AI-assisted content generation, and improved automation will shape the platform’s future.

Podcasting & Content Creation in 2025:

• The industry is shifting toward video-based podcasting, but audio still has a strong presence.
• Storytelling remains crucial to engaging content through AI-driven tools or traditional methods.
• Creators must be adaptable as platforms and audience behaviors evolve.

The Future of AI & Ethical Concerns:

• AI’s development speed is outpacing regulatory and ethical considerations.
• The sustainability of AI models and their economic impact remains uncertain.
• The next few years will determine whether AI continues to be venture-capital-driven or finds a stable commercial model.

Important Links

• The WP Minute+ Podcast: thewpminute.com/subscribe
• Connect with Nathan Wrigley
  Twitter/X: https://x.com/nathanwrigley
  Website: https://nathanwrigley.com/
• WP Builds Podcast: https://wpbuilds.com/

In this episode of the WP Minute+ Podcast, Matt welcomes Robert DeVore, a seasoned WordPress developer and entrepreneur, to discuss how open source changed his life. Robert shares his journey from launching a cannabis-related WordPress plugin in 2015 to rapidly developing AI-powered tools for the WordPress ecosystem today. He reflects on the challenges he faced in the cannabis industry, particularly being “debanked,” which ultimately pushed him to explore new opportunities in tech.

Robert dives into his current projects, including Plugin Pal, an AI-powered WordPress plugin generator that helps developers quickly create and customize plugins. He and Matt also explore the broader impact of AI on development, the sustainability of WordPress in an evolving landscape, and the importance of continuing to innovate within open source. Throughout the conversation, Robert emphasizes how WordPress and open source provided him with a career path that transformed his life and enabled him to give back to the community.

Key Takeaways

Robert’s Journey in WordPress & Open Source:

• Robert initially built a cannabis-related plugin but faced financial barriers due to industry regulations.
• He learned valuable lessons about business constraints and industry challenges.
• Pivoted to AI and rapid product development, releasing multiple WordPress tools.

AI’s Role in WordPress Development:

• AI enables faster development, but human oversight is still crucial.
• Tools like Plugin Pal generate structured, modern WordPress plugins.
• AI is not replacing developers but augmenting their workflow for efficiency.

Challenges & Opportunities for WordPress:

• WordPress remains a powerful platform for new developers and business owners.
• Competing with newer, AI-driven platforms requires emphasizing the flexibility of open-source solutions.
• Governance and leadership concerns in WordPress are ongoing but shouldn’t deter innovation.

Building a Business with Multiple Products:

• Robert embraces a diversified product approach rather than focusing on a single flagship plugin.
• Rapid product development allows him to test ideas and iterate based on user feedback.
• Twitter/X plays a key role in his marketing and community engagement.

Important Links

• The WP Minute+ Podcast: thewpminute.com/subscribe
• Connect with Robert DeVore
  Twitter/X: https://twitter.com/DevioRobert
  Website: https://robertdevore.com/
• Plugin Pal: https://pluginpal.app/

In this episode of the WP Minute+ Podcast, Matt sits down with Steve Burge, founder of PublishPress, to discuss why publishers choose WordPress despite growing competition and shifting industry trends. Steve shares his journey from teaching and writing books to building and managing a suite of WordPress plugins focused on content management. His experience with government agencies, universities, and major publishers has shaped his approach to developing tools that enhance WordPress for organizations that require structured publishing workflows.

The conversation touches on the strengths of WordPress as an open-source publishing platform, the challenges posed by competing tools like Substack and Ghost, and the ongoing debates around the future of WordPress. Steve also sheds light on the role of Newspack, the impact of AI in publishing, and the need for greater clarity and governance within the WordPress ecosystem.

Matt and Steve discuss the evolving landscape of web development, how agencies and publishers should navigate the changes, and what the future holds for WordPress as both a publishing and website-building tool.

Key Takeaways

WordPress & The Publishing Industry

• WordPress remains dominant for publishers, universities, and government organizations that require structured editorial workflows.
• Platforms like Newspack, Paywall Project, and LEDE are pushing innovation in WordPress-based publishing.
• The rise of Substack, Beehive, and other newsletter platforms is pulling smaller publishers away from WordPress.

Steve’s Journey from Training to Plugins

• Steve transitioned from in-person and online training to building WordPress plugins.
• PublishPress originated from the need for editorial workflows in WordPress, inspired by Drupal’s access control features.
• Acquired and improved various plugins, including MetaSlider and Co-Authors Plus.

Challenges & The Future of WordPress

• The WordPress ecosystem is facing fragmentation and governance concerns.
• AI and closed-source platforms like Webflow are attracting younger developers who might otherwise choose WordPress.
• Open-source principles remain crucial, but WordPress needs better governance and clearer commercial guidelines to thrive.

Is WordPress a Website Builder or a Publishing Tool?

• The dual focus on Gutenberg as both a website builder and publishing tool creates challenges.
• Some argue WordPress should specialize in publishing, leaving website-building to third-party tools like Elementor and Bricks.
• The community remains divided on whether WordPress should prioritize content creators or developers.

Important Links

• The WP Minute+ Podcast: thewpminute.com/subscribe
• Connect with Steve Burge
  Bluesky: https://bsky.app/profile/steveburge.com
  Twitter/X: https://x.com/SteveJBurge
  Website: https://steveburge.com/
• PublishPress: https://publishpress.com/

In this episode of the WP Minute+ Podcast, Matt welcomes Nat Miletic, founder of Clio Websites, to discuss the challenges and strategies for scaling a WordPress agency in 2025. Nat shares insights into the evolution of WordPress development, the role of AI in agency workflows, and how agencies can adapt to a rapidly changing digital landscape. He emphasizes the importance of standardizing workflows, focusing on client relationships, and leveraging AI to streamline operations while maintaining the human touch.

The conversation also covers the ongoing debate around page builders vs. custom development, why clients are drawn to platforms like Webflow, and how agency owners can differentiate themselves in a crowded market. Nat highlights the need for agencies to specialize, build efficient processes, and offer value beyond just website development. He also shares his experience growing Clio Websites from a solo venture to a thriving agency, including his hiring strategy and project management approach.

Key Takeaways

WordPress Agency Challenges & Growth:

• WordPress remains a powerful CMS, but fragmentation in tools and workflows can be overwhelming.
• Specializing in a particular stack (like Elementor or Bricks) helps streamline development and improve efficiency.
• Scaling requires hiring the right people and removing bottlenecks in workflow management.

AI & Automation in Web Development:

• AI is a valuable tool for SEO, content creation, and code assistance, but it won’t replace human creativity.
• Agencies should embrace AI to optimize processes, but client relationships remain a key differentiator.
• Future pricing models may factor in AI usage, with clients choosing between human-led and AI-assisted development.

Competing with DIY Platforms & Other CMSs:

• Platforms like Webflow and Wix appeal to clients due to their branding and perceived simplicity.
• Education is key—agencies must communicate the long-term benefits of WordPress over closed ecosystems.
• Many businesses prefer expert-built solutions rather than relying on DIY website builders.

Scaling a WordPress Agency: