The Wellness Creator Podcast

The Witches of Wall Street Are Charging $10K to Read Your Birth Chart

Marvelous — Tue, 20 Jan 2026 06:01:00 -0800

Meta is testing a new feature that limits Facebook pages to just two link posts, unless you pay for verification, making it more important than ever to build your email list and own your audience. Meanwhile, TikTok is serving up two trends wellness creators should watch: Janalog (a screen-free January movement) and Japanese walking (an interval walking method backed by research and named 2026's fastest growing fitness trend). We also dive into a Marie Claire story about former finance professionals who now blend money management with tarot and astrology, charging up to $10,000 for their services and proving that combining left-brain strategy with right-brain intuition can create a completely differentiated offer in a crowded market.

References:
Marvelous Software Platform
Well Well Well Marketplace

Seven Social Media Shifts You Can't Ignore in 2026

Marvelous — Tue, 23 Dec 2025 06:01:00 -0800

We're breaking down the biggest social media trends shaping 2026, and honestly, it's the best news wellness creators have heard in years. Short form burnout is real, viral chasing is out, and being a genuine expert finally matters more than having a million followers. We're talking about why long form video is making a comeback, how your audience now controls what they see, and why your imperfect, human self is your greatest asset. This episode explains exactly what's changing and how to actually use it to your advantage.

References:
Marvelous Software Platform
Well Well Well Marketplace

The LED Panic: Is Your Lighting Messing with Your Mitochondria

Marvelous — Tue, 09 Dec 2025 06:00:00 -0800

This week we're breaking down three wellness stories that have the internet buzzing. First, Andrew Huberman's latest episode sparked a full-blown LED lighting panic after his guest compared LED exposure to asbestos, and we're sorting through what the science actually says about red light therapy, mitochondrial health, and whether you should be rethinking your home lighting. Then, we're diving into Brian Johnson's live-streamed magic mushroom journey where five grams had him questioning his entire anti-aging empire. Finally, we're exploring sleep maxing, the TikTok trend that's replacing hustle culture with magnesium mocktails and HRV stats. Whether you're curious about optimizing your environment, experimenting with psychedelics for longevity, or finally prioritizing rest, this episode covers what's actually worth paying attention to in the wellness world right now.

References:
Marvelous Software Platform
Well Well Well Marketplace

The Biohacker. The Billionaire. The Spinach.

Marvelous — Tue, 25 Nov 2025 06:00:00 -0800

We're tracking Elizabeth Holmes getting nutritional advice from a biohacker while tweeting from prison, Meta winning big in court, and Jeff Bezos launching an AI that claims to think like God. Plus, we're breaking down why silent walking is suddenly revolutionary, how Ayurveda is about to hit $77 billion, and what it means when Meta's top AI scientist calls the current AI wave a "dead end." If you work in wellness and want to understand where the industry is actually heading (and why your humanness matters more than ever), this episode connects dots you didn't know needed connecting.

References:
Marvelous Software Platform
Well Well Well Marketplace

Why is Pilates Suddenly Overtaking Cycling?

Marvelous — Tue, 11 Nov 2025 06:00:00 -0800

Today we're talking about why Gen Z and Millennials are giving the wellness market a total glow-up (and what they actually want), plus the TikTok trend that’s less about getting out there and more about locking in. We look at why Pilates is quietly taking over where spin left off, and the global data showing that wellness has officially become as valuable as salary — a major signal for anyone building offers around health and healing. And we're diving into the Elizabeth Holmes story because she's suddenly posting her thoughts on social, and whether you love her or loathe her, her redemption arc has us all watching. And we think there’s something in it for every woman building something big.

References:
Marvelous Software Platform
Well Well Well Marketplace

Why Women's Money Guilt Started in 1974

Marvelous — Tue, 28 Oct 2025 06:00:00 -0700

We're covering five stories that could shift how you think about building your wellness business online. From the new creator storefronts replacing traditional affiliate links to why fiber maxing is your content goldmine right now, we're breaking down what's actually happening in the wellness creator space. Plus, we're talking about the analog ritual trend your clients are craving, how Reddit might be your next discovery channel, and a 50-year money milestone that explains why so many of us still feel guilty about wanting more. If you're ready to understand where the industry is headed (and how to position yourself in it), this episode is for you.

To sign up for Reddit's next forum, click here.

References:
Marvelous Software Platform
Well Well Well Marketplace

6 Business Books Worth Your Time (And Why We Love Them)

Marvelous — Tue, 14 Oct 2025 06:05:00 -0700

We're sharing the six business books that have genuinely shaped how we think about growing our wellness businesses. From practical strategy guides like Alex Hormozi's $100 Million Offers to mindset-shifting reads like Benjamin Hardy's 10X is Easier Than 2X, these recommendations span everything from pricing and profit to understanding what actually drives customer behavior. Whether you're just starting out or ready to scale, we break down why each book made our list and how our recommendations have evolved over the years (spoiler: we're way more focused on freedom and mindset now than pure tactics). If you're looking for your next business book or wondering which ones are actually worth the investment, this episode gives you our honest take on what's worked for us.

Books Mentioned:
$100 Million Offers by Alex Hormozi

10X is Easier Than 2X by Benjamin Hardy and Dan Sullivan

Company of One by Paul Jarvis

Wanting: The Power of Mimetic Desire in Everyday Life by Luke Burgis

Profit First by Mike Michalowicz

The Mountain is You by Brianna Wiest

References:
Marvelous Software Platform
Well Well Well Marketplace

Are Online Courses Dead?

Marvelous — Tue, 30 Sep 2025 06:00:00 -0700

We keep hearing "courses are dead" everywhere, but that's not the whole story. The pandemic gold rush of slapping together content and waiting for passive income? That's definitely over. But courses and coaching are far from dead - we just need to play by different rules now. We're breaking down five key shifts every course creator needs to make: ditching the bloat, designing for completion over access, making it feel personal, leading with assets instead of just information, and creating an experience worth talking about.

References:
Marvelous Software Platform
Well Well Well Marketplace

How to Turn Your Wellness Expertise Into Your First Profitable Digital Product

Marvelous — Tue, 16 Sep 2025 06:00:00 -0700

Ready to turn your knowledge into actual income? We break down exactly how to create and sell your first digital product, even if you've never done it before. The best part: you need way fewer followers than you think (we've seen people with under 100 Instagram followers make serious money). We cover what makes a profitable digital product, how to choose what to create based on what people are already asking you, and why being "just one step ahead" often works better than being the world's expert. Plus, the simple tools you need to get started (hint: your phone and one platform can do most of the work).

References:
Marvelous Software Platform
Well Well Well Marketplace

Two Passions, One Business: Why Most Creators Get This Wrong

Marvelous — Tue, 02 Sep 2025 06:00:00 -0700

Ever found yourself asking "Should I start two separate Substacks for my different interests?" or wondering how to handle multiple passions in your content creation? We tackle the multi-passionate creator dilemma that's stumping so many people. From deciding whether to keep topics separate or blend them together, to understanding when having multiple platforms becomes unsustainable, we break down the real considerations most creators miss. Plus, we share the simple decision filter that helps you choose your path without overthinking yourself into creative paralysis.

References:
Marvelous Software Platform
Well Well Well Marketplace

Nine Realistic Ways to Boost Revenue This Season

Marvelous — Tue, 19 Aug 2025 06:00:00 -0700

We're diving into nine practical ways to add income streams to your wellness business this fall without overwhelming yourself or confusing your audience. From expansion revenue with existing clients to micro offers, affiliate income, and corporate wellness opportunities, we break down realistic strategies that work alongside your core business model. These aren't get-rich-quick schemes but smart diversification moves that can create steady additional revenue while you gear up for the busy season ahead.

References:
Marvelous Software Platform
Well Well Well Marketplace

Why This Yoga Teacher's Once-a-Week TikTok Strategy Crushes Everyone

Marvelous — Tue, 05 Aug 2025 06:00:00 -0700

We analyzed @thedailyvictorian, a yoga influencer with 1.3 million TikTok followers who's completely rewriting the social media playbook. While most creators chase daily posting and quick trends, she's built a massive following with just one thoughtful post per week. We've identified six key observations from her approach that combine movement, poetry, and life wisdom into an art form that stops the scroll every time. From her unique storytelling method to how she creates genuine community engagement, these insights will help you stand out in an oversaturated market and build a business that attracts book deals, brand partnerships, and real revenue.

References:
Marvelous Software Platform
Well Well Well Marketplace

Google Just Changed Everything About Your IG Content + What Courts Are Deciding About AI

Marvelous — Tue, 22 Jul 2025 06:00:00 -0700

Starting July 10th, 2025, Google began indexing Instagram content for the first time, meaning your posts and reels can now appear in search results. We explore what this means for discoverability, share optimization strategies, and discuss recent court decisions that are reshaping how AI can use creative work. Plus, we cover Substack's new live video features that could change how you connect with your audience.

References:
Marvelous Software Platform
Well Well Well Marketplace

How to Create Your Own AI Copywriting Assistant

Marvelous — Tue, 08 Jul 2025 06:00:00 -0700

Most creators are using AI completely wrong for their copywriting. Today, we're talking about why pasting prompts into basic ChatGPT gives you bland, generic copy that screams "a tiny robot wrote this." The game-changer? Training your own AI copywriting assistant, complete with your brand voice, audience insights, and specific behavioral instructions. We walk through the exact four steps to create your own training manual that will transform your AI from a basic tool into your personal copywriting team member. Plus, we explore the unexpected psychological benefits of having an assistant who just does what you ask without emotional management.

To access the training questions, please visit heymarvelous.com/trainmycopyassistant

References:
Marvelous Software Platform
Well Well Well Marketplace

Hacked + Hijacked: When Meta + Stripe Fail Wellness Creators

Marvelous — Tue, 24 Jun 2025 06:00:00 -0700

We explore two alarming stories that highlight the growing security threats facing wellness creators and online entrepreneurs. First, we uncover the shadowy world of Meta brokers - underground operators who exploit Facebook's internal systems to restore hacked accounts for thousands of dollars, while Meta's official support channels remain largely unresponsive. We discuss how these black market brokers work with inside sources at Facebook and why the company seems more focused on pursuing legal action against brokers than fixing their broken customer service.

Next, we examine a disturbing trend targeting influencers and content creators through sophisticated phishing schemes disguised as brand partnership opportunities. We share real stories of creators who lost their social media accounts and payment processors after clicking malicious links, including one devastating case where a hacker gained access to someone's Stripe account and charged tens of thousands of dollars to their clients.

Throughout the episode, we discuss practical security measures every wellness creator should implement, including moving beyond SMS-based two-factor authentication to app-based solutions like Authy, the importance of frequently changing passwords, and adopting a more suspicious mindset toward unsolicited emails and partnership offers. We also touch on how AI is making these security threats more sophisticated and why the golden age of trusting cold outreach may be over.

This episode serves as both a wake-up call and a practical guide for protecting your wellness business in an increasingly dangerous digital landscape.

Listen to the full Globe and Mail Article here: "The Black Market for Getting Hacked Meta Accounts Back."

References:
Marvelous Software Platform
Well Well Well Marketplace

Reels That Work Now + Getting AI to Recommend Your Business

Marvelous — Tue, 10 Jun 2025 06:05:00 -0700

We're breaking down what's hot in the wellness creator world right now. From the shift toward authentic face-to-camera storytelling on TikTok and Instagram (goodbye, hyper-produced content!) to the return of carousel posts with trending music, we're covering the social media trends that actually matter for your business.

We also explore how the AI landscape is shifting search behavior - with Google's AI summaries reducing click-through rates by up to 34% - and share actionable strategies to get AI tools to recommend YOUR business when potential clients are searching. Plus, we discuss the Reddit vs. Anthropic lawsuit and what it means for content creators.

Key Topics:

Face-to-camera storytelling is dominating short-form video
Carousels are trending again (especially with music)
AI video editing tools are becoming essential
Captions matter more than hashtags for discoverability
How to optimize content so AI recommends your business
The changing landscape of online search and discovery

References:
Marvelous Software Platform
Well Well Well Marketplace

Online Consumer Outrage: Why Small Businesses Are (Unfairly) Under Fire

Marvelous — Tue, 27 May 2025 06:00:00 -0700

In today's episode, we're exploring a troubling trend that's making it harder than ever to run a small business: unrealistic consumer expectations and the rise of performative outrage against entrepreneurs.

Drawing insights from Anne Helen Peterson's brilliant Culture Study newsletter, we discuss why customers expect Amazon-level service from local artisans, how "accountability culture" has morphed into business bullying, and what this means for wellness creators in 2025. Whether you're dealing with impossible client demands or wondering if your feedback crosses the line, this episode offers perspective on maintaining humanity in our increasingly disconnected digital marketplace.

Plus, we share real stories from our own business experiences and explain why building genuine community connections might be the antidote to this toxic trend.

We highly suggest you read Anne Helen Peterson's Article: What Do We Do With All This Consumer Rage?

References:
Marvelous Software Platform
Well Well Well Marketplace

Peptide Boom, Beach Yoga Drama + AI Ethics

Marvelous — Tue, 13 May 2025 06:00:00 -0700

In this episode, we explore three hot topics affecting wellness creators:

The explosive growth of GLP-1 medications and peptides in wellness - from weight management to athletic performance enhancement and women's health. We discuss the business opportunities this presents for wellness practitioners as these treatments become more mainstream and accessible.
The legal battle between a San Diego yoga instructor ("Namasteve") and city officials over permit requirements for beach yoga classes, raising questions about free speech versus municipal regulations.
The ongoing debate about AI transparency in content creation, examining whether creators should be required to disclose their use of AI tools and how this technology can be leveraged to enhance productivity without sacrificing quality.

Join us as we share our perspectives on these evolving industry trends and their implications for wellness creators.

Get our Wellness Marketing Assistant ($27!)

References:
Marvelous Software Platform
Well Well Well Marketplace

While Tech Titans Tumble, Wellness Wallets Open Wide

Marvelous — Tue, 29 Apr 2025 06:00:00 -0700

In this episode, we break down the tech drama that could shake up how online wellness businesses connect with their audience. We're tracking Meta's courtroom showdown (could Instagram become its own company again?) and Google's recent advertising battle loss - changes that might actually benefit small wellness creators in the long run. But here's the really good news: despite all the economic doom and gloom out there, wellness spending is booming in 2025! We've got the details on which niches are seeing explosive growth (hello, menopause and mental health!) and why this $1.1 trillion industry continues to thrive even when consumers are tightening their belts elsewhere. Important insider info for anyone building an online wellness business!

References:
Marvelous Software Platform
Well Well Well Marketplace

Toxic Athleisure, Fake Tarot Readers + AI Prescriptions

Marvelous — Wed, 16 Apr 2025 09:43:46 -0700

Join us for our first-ever variety show episode, where we tackle three fascinating wellness industry topics: the hidden health dangers of plastic-based athleisure wear, the story of an AI tarot card reading company's quick rise and demise on Instagram, and how artificial intelligence is revolutionizing medical treatment by repurposing existing drugs for rare diseases. From environmental concerns to ethical dilemmas to groundbreaking health solutions, we explore the complex landscape of "fakes" in the wellness world.

References:
Marvelous Software Platform
Well Well Well Marketplace

Stop Avoiding AI: Let It Be Your Secret Weapon

Marvelous — Tue, 01 Apr 2025 06:00:00 -0700

Today, we're talking about AI (like every other person on the internet right now!!), but we believe this is such an important conversation because it's transformed our business, and we wanted to transform yours too. We dig into how to use AI tools effectively in 2025, emphasizing that you can't just drop a one-sentence prompt into ChatGPT and expect magic (that's like hiring an intern for an hour and publishing their unedited work). We shared our favorite AI applications—from copywriting with Claude or Chat GPT (which we've trained on our brand voice) For those with moral hesitations about AI, we get it, but remember: these tools free up your humanity for the work that actually matters, letting robots handle the soul-crushing admin tasks none of us want to do anyway.

Get our Wellness Marketing Assistant ($27!)

References:
Marvelous Software Platform
Well Well Well Marketplace
Chatgpt.com
Claude.ai

References:
Marvelous Software Platform
Well Well Well Marketplace

Breaking Through Your Limiting Money Mindset

Marvelous — Tue, 25 Mar 2025 06:00:00 -0700

In this episode we explore four critical mindset shifts for wellness entrepreneurs: breaking through self-imposed "upper limits" that create false ceilings on success, balancing visionary thinking with consistent action, moving beyond victim mentality to take ownership of business outcomes, and setting realistic timeframes that acknowledge slow initial growth while maintaining ambitious long-term goals. We talk about how childhood money beliefs shape adult limitations and emphasize that extraordinary results require moving beyond "ordinary goals." They draw from both personal experience and business wisdom, including Bill Gates' observation that most people overestimate what they can accomplish in one year but underestimate what they can achieve in ten years.

References:
Marvelous Software Platform
Well Well Well Marketplace
Gay Hendricks: The Big Leap

References:
Marvelous Software Platform
Well Well Well Marketplace

Financial Intelligence: Why You Should Pay Yourself First

Marvelous — Tue, 18 Mar 2025 06:00:00 -0700

Wellness creators need to shift away from passive financial management where they hope there's money left over after expenses to pay themselves. Instead of viewing profit as an afterthought, entrepreneurs should intentionally decide their compensation first and then adjust business expenses accordingly, as this intentional approach to paying yourself - even if starting small - creates momentum for sustainable business growth.

Key Takeaways:

Start paying yourself something, even if small, from year one
Decide your compensation first, then adjust expenses accordingly
Set small monthly increases rather than intimidating annual targets
Track your revenue-to-salary percentages regularly
Create clear boundaries between business and personal finances
Resist paying yourself only leftover profits

References
Marvelous Software Platform
Well Well Well Marketplace

References:
Marvelous Software Platform
Well Well Well Marketplace

Financial Intelligence: What you Track Grows

Marvelous — Tue, 11 Mar 2025 06:00:00 -0700

In the third episode of the Financial Intelligence series, we discuss the importance of tracking your numbers. We want women to understand financial metrics, bookkeeping essentials, and the creation of a ritual around financial tracking. The conversation covers various aspects of sales tracking, goal setting, and key business metrics that go beyond revenue, encouraging listeners to actively engage with their business data.

Key Takeaways

Numbers are neutral data points, not indicators of worth.
Monthly tracking should be a ritual in business.
Bookkeeping is necessary for tax reporting.
Set sales goals and track them monthly.
Understand your business metrics beyond just revenue.
Create a customized tracking system for your business.
Engage with your numbers to make informed decisions.

References
Marvelous Software Platform
Well Well Well Marketplace

References:
Marvelous Software Platform
Well Well Well Marketplace

Financial Intelligence: Making Friends With Your Profit + Loss

Marvelous — Tue, 04 Mar 2025 06:00:00 -0800

In this episode, we discuss the importance of understanding your profit and loss statements and why women entrepreneurs need to embrace financial literacy. We break down the components of a P&L statement, including revenue, cost of goods, gross profit, and net profit. The discussion also covers the significance of monitoring expenses and the necessity of investing in business growth for long-term success.

Key Takeaways

Understanding your profit and loss statements
Why your P + L is important
Monitoring expenses helps identify areas for cost reduction.
Investing in your business is necessary for growth.
Breaking even in the first year is a good goal for new businesses.
Long-term success requires patience and strategic investment.

References
Marvelous Software Platform
Well Well Well Marketplace

References:
Marvelous Software Platform
Well Well Well Marketplace

Financial Intelligence: Stop Running From Your Numbers

Marvelous — Tue, 25 Feb 2025 06:00:00 -0800

In this episode, we tackle the often-avoided topic of financial intelligence in business. We discuss why many entrepreneurs, especially women, shy away from their numbers and provide practical guidance on developing a healthy relationship with your finances. Through personal stories and practical advice, we break down the barriers that keep wellness creators from achieving true financial intelligence.

Key Takeaways:

Numbers are neutral facts - it's the stories we tell ourselves about them that create fear and shame
Financial independence is possible regardless of whether you're part-time, have family commitments, or are just starting out
Separate your personal and business finances from day one (LLC in US, holding company in Canada)
Find an accountant who can be a true business partner - don't be afraid to ask "dumb" questions
Celebrate every sale, no matter how small - you can't get to 100 sales without getting to 1
You need at least a year of data to make meaningful business projections
Compare numbers year-over-year rather than month-to-month to account for seasonal patterns
The path to financial security and independence starts with facing your numbers head-on

References
Marvelous Software Platform
Well Well Well Marketplace

References:
Marvelous Software Platform
Well Well Well Marketplace

How to Handle Low Community Engagement

Marvelous — Tue, 18 Feb 2025 06:00:00 -0800

In this episode of the Wellness Creator Podcast, we explore the complex issue of low engagement in online programs and offerings, challenging the assumption that lack of visible interaction means failure. We discuss how clients may be getting value from your content in ways that aren't immediately apparent, emphasizing the importance of not making unfounded assumptions about your program's effectiveness.

Key Takeaways:

Low engagement doesn't necessarily mean your offering is failing; clients might be consuming content passively
Not all participants will actively comment or interact, and that's okay
It's crucial to provide multiple opportunities for feedback from your clients
Consider your audience's personality types and communication preferences
Community features should be intentionally designed, not just added as an afterthought
Validate the diverse ways clients might find value in your offerings
Don't judge the success of a program solely by visible engagement metrics

References:
Hey Marvelous Platform
Membership Marvelous Course

References:
Marvelous Software Platform
Well Well Well Marketplace

Why Every Wellness Creator Should Offer a 1:1 Session

Marvelous — Tue, 11 Feb 2025 06:00:00 -0800

In this episode of the Wellness Creator Podcast, hosts Jeni Barcelos and Sandy Connery make a compelling case for why wellness practitioners should incorporate one-on-one sessions into their business model, particularly through the Well Well Well marketplace.

RESOURCES:

Check out the marketplace: www.wellwellwell.io
Join Marvelous: www.heymarvelous.com

References:
Marvelous Software Platform
Well Well Well Marketplace

Should You Pause Your Marketing During a Humanitarian Crisis?

Marvelous — Tue, 04 Feb 2025 06:00:00 -0800

As business owners in the wellness space, we often wrestle with a challenging question: when tragedy strikes, should we pause our marketing efforts? In this episode, we dive into this difficult topic, drawing from our own experiences and missteps to help you navigate these sensitive situations.

References:
Marvelous Software Platform
Well Well Well Marketplace

Movement + Creativity with Tiffany Sankary

Marvelous — Tue, 28 Jan 2025 06:00:00 -0800

In this episode, we sit down with Tiffany Sankary, founder of Movement and Creativity and a Feldenkrais practitioner who brings a uniquely artistic approach to mind-body wellness. Based in Somerville, Massachusetts, Tiffany shares her journey of blending physical movement, emotional intelligence, and creative expression into a transformative practice.

Key Takeaways:

Tiffany's introduction to Feldenkrais through her mother and how one session changed her relationship with her body
The fascinating intersection of art and movement in her practice, including her 10-year project creating "Feldenkrais Illustrated: The Art of Learning"
Learn about the Jeremy Krauss Approach (JKA) - an evolution of Feldenkrais that focuses on strength and stability
Introduction to Organic Intelligence® and how it provides emotional tools for both practitioners and clients
The challenges of marketing nuanced wellness practices and Tiffany's refreshingly creative approach
The importance of finding the balance between administrative tasks and creative teaching
Her shift towards simplicity in 2025, after a year focused on depth

REFERENCES:
Teach on Marvelous
Tiffany's website: Movement and Creativity

References:
Marvelous Software Platform
Well Well Well Marketplace

Meta's Censorship Announcement: How it Impacts Wellness

Marvelous — Tue, 21 Jan 2025 06:00:00 -0800

Meta recently announced major changes to their content moderation policies on Instagram + Facebook, potentially impacting how wellness creators share information on these platforms. In this episode, we break down the new policy changes and explore what they mean for anyone sharing health-related content on social media. We'll share real examples of how previous restrictions affected wellness content creators—from deleted posts about nutrition to flagged content about holistic approaches—and explain how these new changes open up opportunities for more authentic health discussions online. You'll learn how these updates could help you share your expertise more freely and connect with your audience in ways that weren't possible before.

References:
Marvelous Software Platform
Well Well Well Marketplace

The 6 Biggest Trends for Wellness Creators in 2025

Marvelous — Tue, 14 Jan 2025 08:33:23 -0800

It's a brand new year, so what should you focus on in your wellness business? How do you stand out? In this episode, we walk you through the top six trends to help your wellness business explode in 2025. These trends are shaping the wellness industry and provide insights into how wellness creators can adapt and thrive in this evolving landscape.

References:
Marvelous Software Platform
Well Well Well Marketplace

Running a Business with Long Covid

Marvelous — Mon, 14 Oct 2024 06:00:00 -0700

Today, we're time-warping back to the days of Covid, and Jeni opens up and shares her personal story of being sick with COVID and ultimately developing long COVID -- all while running the business in the busiest period of growth. Jeni discusses the various symptoms she experienced, including fevers, vertigo, heart issues, and vision problems. She highlights the importance of entrepreneurship in providing the flexibility and financial support needed to navigate chronic illness. She also shares some tools and resources that have helped her regain her health. (Note: this was an episode that originally aired on the And She Spoke Podcast but the response was so positive that we've decided to share on this podcast feed.)

WHAT WE COVER:

00:41 - Jeni's personal story with long COVID

01:12 - Jeni describes the challenges of being sick with COVID

02:04 - how common Long COVID is

03:23 - why we want to discuss living with long COVID and entrepreneurship

18:11 - how entrepreneurship saved Jeni
36:55 - the tools that Jeni uses to improve her health

40:41 - the limitations of general practitioners in dealing with chronic illness

RESOURCES
The Wellness Creator Shop — https://wellnesscreator.heymarvelous.com/shop
Hey Marvelous — https://www.heymarvelous.com/
Hey Marvelous on Instagram — https://www.instagram.com/heymarvelous/

References:
Marvelous Software Platform
Well Well Well Marketplace

How Technology Intersects with Movement Businesses

Marvelous — Mon, 07 Oct 2024 06:00:00 -0700

In today's episode, we share a recent interview with Hannah Teutscher from the Pilates Exchange. Hannah speaks with Jeni Barcelos, the CEO of Marvelous, about technology for her series on how technology and AI intersect with movement.

RESOURCES
Learn more about Hannah and Christian here.
Listen to the Pilate's Exchange's series on tech, AI and movement here.
Check out the Hey Marvelous platform here.

References:
Marvelous Software Platform
Well Well Well Marketplace

Why It's Important to Recommend the Things You Love

Marvelous — Mon, 30 Sep 2024 06:00:00 -0700

Today, we discuss the benefits of having a resources page with affiliate links to make some easy side money. We discuss the different ways to promote and share affiliate links (and announce Marvelous' brand new page template for affiliate sales).

HERE'S WHAT WE COVER:
0:00 - The unknown benefits of affiliates in the wellness industry.
03:36 - You're not being salesy. You're saving clients time and money.
06:52 - There's more to recommend than you initially think.
11:49 - Using your affiliate recommendations for content ideas
15:36 - Why you don't want to rely solely on affiliate income.

RESOURCES:
The Wellness Creator Shop — https://wellnesscreator.heymarvelous.com/shop
Hey Marvelous — https://www.heymarvelous.com/
Hey Marvelous on Instagram — https://www.instagram.com/heymarvelous/

References:
Marvelous Software Platform
Well Well Well Marketplace

The Untold Story of Us Getting Cancelled

Marvelous — Mon, 23 Sep 2024 06:00:00 -0700

Cancel culture can significantly impact entrepreneurs and small business owners, often exacerbating the challenges they already face in the online business world. We've had numerous conversations about the pressures of public scrutiny, feeling silenced, or being hesitant to speak up due to fear of backlash.

Recently, we were interviewed by our friend, Sara Fisk, on The Ex-Good Girl Podcast. The conversation was so impactful that we knew we had to share it with you. In this episode, we openly discuss our experience of being cancelled over our previous name, Namastream. We delve into the realities of cancel culture, the feeling of being muted, and the fear that often holds women entrepreneurs back from speaking their truth. You’ll gain insight into our strategies for navigating negative feedback, harnessing your immutable power by tapping into your intuition, leveraging community support, and much more.

References:
Marvelous Software Platform
Well Well Well Marketplace

Bringing Soulfulness Into Your Business

Marvelous — Mon, 16 Sep 2024 06:00:00 -0700

In this episode, Sandy Connery and Jeni Barcelos explore the essence of running a soulful business, reflecting on their journey and the changes they've undergone. They discuss the importance of authenticity, intuition, and creativity in business decisions, especially in light of the challenges posed by the COVID-19 pandemic. The conversation emphasizes the need to balance passion with problem-solving and the significance of listening to one's inner calling. They also share personal experiences of navigating change and the joy of rediscovering their creative energies after stepping away from a coaching program that no longer aligned with their values.

What's covered in this episode:

03:08 - Reflecting on the Shutdown of a Coaching Business

04:09 - Understanding the Concept of Running a Soulful Business

04:18 - Introduction and Reflecting on the Decision to Close the Coaching Program

06:51 - The Challenges of Staying Connected to the Initial Calling

10:19 - The impact of fear and people-pleasing exposed

11:54 - What your emotions can tell you about your business

17:16 - The need for passion and intention in business

27:15 - The freedom of closing down a business that no longer aligns

27:49 - Reflecting on past experiences

29:20 - Hot to listen to your inner desires

31:28 - What jealousy really means

32:56 - Why you need to run a soulful Business

Thanks for listening. New episodes drop every Monday. Make sure to subscribe so you don't miss an episode ❤️

RESOURCES:
The Wellness Creator Shop — https://wellnesscreator.heymarvelous.com/shop
Hey Marvelous — https://www.heymarvelous.com/
Hey Marvelous on Instagram — https://www.instagram.com/heymarvelous/

References:
Marvelous Software Platform
Well Well Well Marketplace

Why We Quit Our $2M Coaching Business

Marvelous — Mon, 09 Sep 2024 06:00:00 -0700

Letting go of something you’ve built from scratch is never easy. But sometimes it’s a necessary step to create space for what you’re meant to do next. In today’s episode, we open up about our decision to shut down our highly lucrative coaching program, and why the decision could never be purely based on logic or reason alone. We know that there are plenty of people out there who have had to face similar heartbreaking decisions, which is why we are using today’s episode to dig into the circumstances that led to this decision, and why we’re so excited for what comes next. Join us as we share the journey of our coaching company, what we loved most about it, and how we ultimately decided to bring it to a close.

Hey Marvelous — https://www.heymarvelous.com/

Hey Marvelous on Instagram — https://www.instagram.com/heymarvelous/

References:
Marvelous Software Platform
Well Well Well Marketplace

How to Get More Podcast Listeners

Marvelous — Mon, 02 Sep 2024 06:00:00 -0700

Podcasting has exploded in recent years, and it’s becoming more challenging than ever to find and attract new listeners. In this episode, we discuss various podcast growth strategies to help you find new listeners in 2024 and beyond.

RESOURCES:
Riverside LInk (affiliate) - https://riverside.fm/?via=wellnesscreatorpodcast
I Will Teach You To Be Rich — https://www.iwillteachyoutoberich.com/
Hey Marvelous — https://www.heymarvelous.com/

References:
Marvelous Software Platform
Well Well Well Marketplace

Is Online Wellness Saturated?

Marvelous — Mon, 26 Aug 2024 06:14:00 -0700

The wellness industry has seen a huge boom in recent years, but has it become too crowded for newcomers? Today on the podcast, we examine whether the wellness industry is oversaturated, what this means for you, and how to differentiate yourself in an increasingly crowded marketplace. Discover why success often hinges on solving a specific problem for your audience and how recommendation-worthy products can set you apart. We also delve into the strategies successful businesses are using to maintain their edge and why embracing change is critical in this fast-paced space. Whether you’re a newcomer or a seasoned pro, this episode offers valuable insights into thriving in the ever-evolving wellness landscape.

Yoga with Adriene — https://yogawithadriene.com/

Rowe Casa Organics — https://www.rowecasaorganics.com/

Hey Marvelous — https://www.heymarvelous.com/

Hey Marvelous on Instagram — https://www.instagram.com/heymarvelous/

References:
Marvelous Software Platform
Well Well Well Marketplace

Marketing Funnels 101

Marvelous — Mon, 19 Aug 2024 06:00:00 -0700

As a wellness creator, you excel at helping people live healthier, more fulfilling lifestyles. However, running and marketing an online business requires a very different set of skills. One of the concepts that you must understand is the marketing funnel. It's a term tossed around the marketing world, but so few actually understand it. Simply put, a marketing funnel describes your customer's journey with you from first discovering you to purchasing from you.

In today’s episode, we delve into the first and widest part of that funnel, exploring top-of-funnel strategies to engage with a new audience, attract new customers, and generate awareness and interest in your brand. Join us as we define key concepts, highlight common mistakes to avoid, and debunk typical marketing funnel myths.

References:
Marvelous Software Platform
Well Well Well Marketplace

Creating Obsessive Opt-ins

Marvelous — Mon, 12 Aug 2024 06:00:00 -0700

Opt-ins help you get new people onto your email lists and deciding what to make for your opt-in can be confusing. Today we're sharing the three most powerful types of opt-ins (one will definitely work for you) that you can create to entice people to join your email list. Plus, we break down the eight criteria that make an opt-in irresistible.

RESOURCES:
List Love — https://wellnesscreator.heymarvelous.com/product/74030/about

The Wellness Creator Shop — https://wellnesscreator.heymarvelous.com/shop

Hey Marvelous — https://www.heymarvelous.com/

Hey Marvelous on Instagram — https://www.instagram.com/heymarvelous/

References:
Marvelous Software Platform
Well Well Well Marketplace

Why You Need to Write Online

Marvelous — Mon, 05 Aug 2024 06:00:00 -0700

Do you write online? Your answer was probably either "Yes, I'm a blogger." or "No, I'm not a blogger." Writing online today is so much more than blogging. In this episode, we explore the various ways to write online, how you can write and create interactive experiences and how it can help you figure out what you believe. It's about thought leadership, and you don't have to have a PhD or have your beliefs figured out perfectly. Plus we debrief our last week's conversation with Sarah Fay and her strategy for writing on Substack.

The Wellness Creator Podcast — https://www.heymarvelous.com/the-wellness-creator-podcast

Sarah Fay — https://sarahfay.org/

Substack — https://substack.com/

Hey Marvelous — https://www.heymarvelous.com/

Hey Marvelous on Instagram — https://www.instagram.com/heymarvelous/

References:
Marvelous Software Platform
Well Well Well Marketplace

Substack Strategy with Sarah Fay

Marvelous — Mon, 29 Jul 2024 06:00:00 -0700

Substack. It's all anyone is talking about and if you've wondered what it is and if you should be on it, then you'll want to listen to today's interview with Sarah Fay. She is a Harper Collins Author, Adjunct Professor and Substack Strategist helping people to use the features and functions of the platform in ways beyond just sending a newsletter. She answers all of our Substack questions and shares her own experience. We discuss payment structures, Substack's internal social media network, and what you stand to gain from joining the Substack community. We discuss why publishers recommend the platform to their authors, how to make the most of opportunities for cross-promotion, and whether or not opt-ins are relevant. Sarah also helps us to understand how the algorithm works and shares how she has leveraged the digital world to facilitate more dynamic content and interaction as an author.

Sarah Fay — https://sarahfay.org/
Sarah Fay Substack — https://substack.com/@writersatwork
Pathological — https://www.amazon.com/Pathological-True-Story-Six-
Misdiagnoses/dp/0063068680/
Cured: The Memoir — https://www.curedthememoir.com/
James Patterson on Substack — https://substack.com/@jamespatterson
Ash Ambirge on Substack — https://substack.com/@ashambirge
The Wellness Creator Podcast — https://www.heymarvelous.com/the-wellness-creator-podcast
Hey Marvelous — https://www.heymarvelous.com/
Hey Marvelous on Instagram — https://www.instagram.com/heymarvelous/

References:
Marvelous Software Platform
Well Well Well Marketplace

How to Run a Flash Sale

Marvelous — Mon, 22 Jul 2024 05:24:00 -0700

Have you ever run a flash sale? Today, we're sharing the inside secrets of how and why we run our annual flash sale. We break down the key characteristics that make the sale profitable. We also discuss the pros and cons of implementing a flash sale, and how you know when you're ready to have one.

The Wellness Creator Podcast — https://www.heymarvelous.com/the-wellness-creator-podcast

Hey Marvelous — https://www.heymarvelous.com/

Hey Marvelous on Instagram — https://www.instagram.com/heymarvelous/

References:
Marvelous Software Platform
Well Well Well Marketplace

Why You Need a Private Podcast

Marvelous — Mon, 15 Jul 2024 06:00:00 -0700

There is a lot of video fatigue after spending so much time on screens during the pandemic, and that is precisely why audio is the new video! Today, we discuss private podcasts and why they are so beneficial to your wellness business. You’ll learn exactly what a private podcast is, how it can grow your business, and keep your current clients engaged with your teaching. We also share how we've used a private podcast feed for our group coaching program for years and drum roll.... we announce that Marvelous' brand new feature dropping this week is private podcasts. It just keeps getting easier and easier!!

The Wellness Creator Podcast — https://www.heymarvelous.com/the-wellness-creator-podcast

Hey Marvelous — https://www.heymarvelous.com/

Hey Marvelous on Instagram — https://www.instagram.com/heymarvelous/

Hey Marvelous on X — https://twitter.com/hey_marvelous

References:
Marvelous Software Platform
Well Well Well Marketplace

Behind the Scenes of Our Coaching Program

Marvelous — Mon, 08 Jul 2024 07:00:00 -0700

After almost a decade of trial and error and finally finding our rhythm with marketing, selling and running a coaching program, we’re pulling back the curtain and letting you see the inside of our coaching business.

We discuss how rough the early days were, the ridiculous things we had to do to make the technology work, how we found new clients, the mistakes we made, what happens when you’re over capacity, and how recently we’ve scaled back and simplified.

The Luminaries Membership — https://www.andshe.co/membership

The Wellness Creator Podcast — https://www.heymarvelous.com/the-wellness-creator-podcast

Hey Marvelous — https://www.heymarvelous.com/

Hey Marvelous on Instagram — https://www.instagram.com/heymarvelous/

References:
Marvelous Software Platform
Well Well Well Marketplace

Our Podcast Playbook for 2024

Marvelous — Mon, 01 Jul 2024 05:00:00 -0700

We're OG podcasters, and in this episode, you'll get a look at behind the scenes of our podcast. Learn how we get episode ideas and where we organize them, how we get ready and what we use to record. We touch on trends, the process of finding
new listeners, and our evolving relationship with tools, software and AI. We also dive into five different forms of podcasting and give examples for each. You‟ll learn why we think it's so important to see your podcast as a tool to nurture your existing audience instead of attract new users and how this should change your approach to content and marketing.

monday.com — https://monday.com/
And She Spoke Podcast — https://andshe.co/podcast
Audacity — https://www.audacityteam.org/
Dropbox — https://dropbox.com/
Zencastr — https://zencastr.com/
StreamYard — https://streamyard.com/
Riverside — https://riverside.fm/
Transistor — https://transistor.fm/
I Will Teach You To Be Rich Podcast — https://www.iwillteachyoutoberich.com/podcast/
Where Should We Begin? With Esther Perel — https://www.estherperel.com/podcast
Substack — https://substack.com/
Sarah Wilson — https://sarahwilson.com/
Descript — https://www.descript.com/

Hey Marvelous — https://www.heymarvelous.com/
Hey Marvelous on Instagram — https://www.instagram.com/heymarvelous/

References:
Marvelous Software Platform
Well Well Well Marketplace

2024 Wellness Creator Marketing Trends

Marvelous — Mon, 13 May 2024 07:29:00 -0700

As we wrap up season one of The Wellness Creator podcast, we look at
the current wellness trends that you need to know to have success in your business.

Key Points From This Episode:
• The role that YouTube could play in the growth and expansion of your business.
• Exploring the value of having content on multiple platforms.
• What we can learn from the harmonious relationship between podcasting and YouTube.
• Why community matters in wellness, and debunking some community-related myths.
• How to use AI strategically.
• The power of experimentation.
• Final thoughts on how to ensure success for you and your wellness business.

RESOURCES:
‘YouTube Trends in 2024 with Meredith Marsh’
Descript (video editing tool)
The Luminaries Membership
Hey Marvelous

References:
Marvelous Software Platform
Well Well Well Marketplace

Why Woo Words Won't Sell Your Woo Work

Marvelous — Mon, 06 May 2024 06:00:00 -0700

Today's episode is about copywriting and the importance of the words that you use in your marketing
as a way of conveying the value that you sell and share with your audience. We are thrilled to
host Hey Marvelous Co-Founder, Sandy Connery, who shares her views on the
current state of copywriting in the wellness industry. We learn about the importance of writing
compelling copy, choosing interesting words, and the power of captivating copywriting. Then, we
explore the common mistakes that people make when writing copy, how to paint the perfect
picture with your words, how to write copy that sells, and how to be proactive without being
controversial. This week’s call to action is for entrepreneurs (and especially women) to be
unafraid of and to rather embrace their individuality. To end, Sandy and Jeni explain what you
can do when you’re feeling stuck in your copywriting and where to start, with some crucial
resources to help you along the way.

Key Points From This Episode:

• Why it’s vital to be able to write good copy, and why it matters to choose your words carefully.
• Understanding the power of compelling copywriting.
• Common mistakes that people make when writing copy; the dangers of ambiguity.
• How to paint the perfect picture.
• Learning about what sells and what doesn’t.
• A call for (women) entrepreneurs to embrace being unique, interesting, and distinguishable.
• How to be provocative without being controversial.
• Low-hanging fruit: where to start if you’re feeling stuck, with some helpful resources.

Links:
MyMind — mymind.com/
The Luminaries — soulfulmba.heymarvelous.com/product/58025/about
And She Co. — andshe.co/
Sandy Connery on LinkedIn — linkedin.com/in/sandy-connery/
Jennifer Barcelos on LinkedIn — linkedin.com/in/jenibarcelos/
The Wellness Creator Podcast — heymarvelous.com/the-wellness-creator-podcast
Hey Marvelous — heymarvelous.com/
Hey Marvelous on Instagram — instagram.com/heymarvelous/
Hey Marvelous on X — twitter.com/hey_marvelous

References:
Marvelous Software Platform
Well Well Well Marketplace

A Convert Kit Insider Shares What's Working with Email Marketing

Marvelous — Mon, 29 Apr 2024 09:55:44 -0700

As a wellness creator or entrepreneur, you know that balancing a thriving side hustle with full-time employment can be tricky. In this inspiring episode with Morgan Kitzmiller, you'll learn how to master this juggling act while staying true to your goals (and have fun along the way!) By day, Morgan helps creators earn a living online as an Account Manager at ConvertKit. Through her sustainable fitness coaching business, Root & Rise, she also helps women build strength and confidence and pursue her entrepreneurial dreams. Tuning in, you’ll hear how Morgan has grown her side hustle using the tools available to her at ConvertKit, what she does to keep her values and goals in mind while juggling a full-time job and a part-time passion project, her email marketing tips for wellness creators, and much more. If you're ready to turn your vision into reality without burning out, this episode is for you. With Morgan's thoughtful insights and actionable advice, you'll be able to excel at your day job, nurture your side hustle, and achieve balance and success in both worlds!

In this episode:

What Morgan's role is at Convert Kit and what her side hustle is
What led her to start her wellness business after making a big move in her personal life
Her BEST social media advice for creators
Tips for balancing your day job and passion project in alignment with your goals.
The benefits of keeping your side hustle a side hustle.
Email marketing tips for wellness creators: what works and what doesn’t.
Creative opt-in incentives for your business and how to market them to your audience.
How to grow your email list through partnerships and collaborations.
Valuable tools and resources that can help you grow your business.
Why it’s important to show up online as authentically as possible.
How to use AI to augment your presence, not replace it.

Links:
Root & Rise
Root & Rise on Instagram —@_rootandrise
Morgan Kitzmiller on LinkedIn — linkedin.com/in/morgan-kitzmiller
Morgan Kitzmiller on Instagram —@morgankitzmiller
ConvertKit
ConvertKit’s Creator Network
Hey Marvelous

References:
Marvelous Software Platform
Well Well Well Marketplace

Fringe Fertility with Kerry Hinds

Marvelous — Mon, 22 Apr 2024 06:00:00 -0700

Kerry Hinds is the Founder and Owner of Fertile Body Yoga and the Host of the Fringe Fertility Podcast. During this episode, she shares her experience transitioning from yoga teacher to entrepreneur and starting a business with based on her own fertility journey. She talks about the challenge of making yourself visible in order to reach your ideal audience, the wonderful tool of podcasting to educate listeners and allow them to get to know you, and the incredible value of an email list. Touching on the energetics of infertility, we dive into the difficult task of pricing in the wellness industry, knowing the value of your intellectual property, and connecting with professionals who serve the same people you do. Tune in for an enriching conversation that covers all this and more!

Key Points From This Episode:

How Kerry’s fertility journey influenced her interest in working with other women facing the same challenge.
Her experience of teaching yoga online and becoming an entrepreneur.
Learning to put herself in the public eye in order to grow a business.
How podcasting has enabled Kerry to educate her audience.
What she sees as her most valuable connections.
The difficulty of pricing in the wellness industry.
Understanding the value of your intellectual property.
How Kerry has built relationships with doctors and how you can do the same
The difference results between blogging and podcasting
Predictions for the future of podcasting and a recommendation to start yours.
Kerry’s intention to move into more coaching and her aspirations to write a book.

RESOURCES
Kerry's website
Kerry on Instagram
Fringe Fertility Podcast

References:
Marvelous Software Platform
Well Well Well Marketplace

Unleashing the Power of Affiliate Marketing with Emmet Gibney

Marvelous — Mon, 15 Apr 2024 06:00:00 -0700

Affiliate programs are a valuable marketing strategy for businesses looking to grow their existing following and increase sales. By leveraging the reach and influence of affiliates, brands can tap into new audiences, drive traffic, and ultimately boost revenue.

Today on the podcast, we are joined by Emmet Gibney, CEO at Rewardful, to unpack the world of affiliate marketing and uncover how it can supercharge your growth and expand your existing following. Rewardful is an all-in-one affiliate management software designed to empower SaaS companies to set up and manage affiliate and referral programs seamlessly.

In our conversation, we start by learning about Emmet’s background, what Rewardful does, and the exciting collaboration it has formed with Hey Marvelous. We delve into the benefits of rewarding word of mouth through affiliate programs and how Rewardful makes it easy for both the customer and the business.

Discover how the marketing landscape is evolving and ways of setting up and managing an affiliate program. Gain insights into how the perception of affiliate links has changed, “earnings per click” content, steps to help affiliates sell your business, the basic principles of an affiliate program, and much more!

Key Points From This Episode:

Background about Emmet, his company Rewardful, and the services it provides.
Hear details about the collaboration between his company and Hey Marvelous.
How to know when your business is ready to set up an affiliate program.
Leveraging an affiliate program to grow your existing following.
The difference between an affiliate program and a customer referral program.
He shares his perspective on how the marketing landscape has shifted.
Resources needed to set up an affiliate program and how to make it appealing.
Discover strategies to direct and funnel customers to affiliate links.
Explore the benefits and limitations of affiliate marketing.
Learn how to structure your commissions and the percentages.
Common mistakes and pitfalls to avoid when setting up an affiliate program.

Resources:

Emmet Gibney on LinkedIn

Emmet Gibney on X

Rewardful

Rewardful Affiliate Marketing Course

References:
Marvelous Software Platform
Well Well Well Marketplace

Why Online Yoga Teachers Need to Choose a Niche

Marvelous — Fri, 12 Apr 2024 06:00:00 -0700

This just might be the most counterintuitive thing we've ever said.

In this video, we're going to tell you why it's important to niche down- way down- how to choose your niche, and what will happen to your business when you do.

Key Points From This Episode:

What does it mean to niche down
The financial benefits of doing so
The flexibility that niching down offers
The power of adaptation and refinement as your business grows

Resources:

Marvelous software plans

Marvelous link-in-bio tool (FREE)

References:
Marvelous Software Platform
Well Well Well Marketplace

10 Ways to Make Money Online as a Yoga Teacher

Marvelous — Wed, 10 Apr 2024 06:00:00 -0700

In this episode, we share ten money-making ideas for yoga teachers venturing into online entrepreneurship.

From offering private lessons, to hosting digital summits and utilizing affiliate marketing your bound to find a few that resonate with you.

Each method offers varying levels of income potential and scalability, catering to different stages of a yoga teacher's entrepreneurial journey.

Key Points From This Episode:

Diverse Income Streams: We outline ten distinct ways for yoga teachers to generate revenue online.
Scalability and Potential: Each method offers different income potentials and scalability, ranging from one-on-one private lessons to YouTube ad revenue.
Audience Building: Many of the strategies also serve as effective tools for audience building and community engagement.
Flexibility: The methods cater to different preferences and levels of expertise, allowing yoga teachers to choose the approaches that best align with their goals and resources.
Long-Term Value: Emphasizing the importance of building lasting relationships with students and clients, several methods aim to create ongoing engagement and recurring revenue opportunities.

Resources:

Marvelous software plans

Marvelous link-in-bio tool (FREE)

References:
Marvelous Software Platform
Well Well Well Marketplace

From Dancer to Entrepreneur with Hannah Teutscher

Marvelous — Mon, 08 Apr 2024 05:48:00 -0700

Today’s guest used her passion for dance to power through an injury and pivot her career from dancer to studio owner. Hannah Teutscher joins us to share her journey on embracing her identity as an entrepreneur and her passion for the wellness industry.

Tuning in, you’ll hear all about her dancing career, the injury that ended it, how she started her Pilates studio and when she started seeing herself as an entrepreneur.

We delve into her goals for her business before she tells us all about her incredible online offering and teacher training.

Finally, Hannah shares some advice for budding entrepreneurs. From social media to AI, this episode is jam-packed with incredible pearls of wisdom, so be sure to press play now!

Key Points From This Episode:

An overview of Hannah’s career as a dancer (and how it ended).
How she got into the wellness world and became an entrepreneur.
The pivotal moment when she started to see herself as an entrepreneur.
Practical advice for anyone transitioning into entrepreneurship.
Hannah’s business expansion goals and franchising plans.
What her online offering looks like and the flexibility it offers.
The kinds of people that are interested in her teaching program and how she gets leads.
Her husband’s involvement in the social media side of things and what Hannah posts.
The one thing she would do differently if she could start over knowing what she knows now.
What’s next for Hannah’s business and why she isn’t traveling that often at the moment.
Why she wants to use AI to increase her productivity without compromising her authenticity.
How Hannah and her team use Metricool and why it’s so helpful.

Resources:

Performance Fit Pilates, website

Performance Fit Pilates, Instagram

Performance Fit Pilates, YouTube

Pilates Exchange, podcast

Train the Trainers program

Metricool

References:
Marvelous Software Platform
Well Well Well Marketplace

6 Mistakes Yoga Teachers Make Online

Marvelous — Fri, 05 Apr 2024 06:43:00 -0700

In this episode we share some of the most common mistakes we’ve seen yoga teachers make when they teach online.

We bust through misconceptions and beliefs that tend to hold teachers back, lack of specificity in niching, one of the biggest (but most important) aspects of online business building that is left on the back-burner and more.

Key Points From This Episode:

Embrace the learning journey- you will make mistakes
Adopting a value-based approach to pricing
Getting super specific with your messaging
How to strengthen an often over-looked but necessary component of building your business
Understanding your audience to better serve them

Resources:

Marvelous software plans

Marvelous link-in-bio tool (FREE)

References:
Marvelous Software Platform
Well Well Well Marketplace

Your Yoga Videos Are Too Long

Marvelous — Wed, 03 Apr 2024 06:30:00 -0700

In this episode, we’ll reveal the perfect length for your yoga videos based on data pulled from our vast library of online content.

When it comes to the ideal length, we’ve certainly seen the shift over the years; it’s imperative to optimize your video length to align with shifting viewer behaviors and preferences.

Listen in to learn other important considerations when creating content for your online students. These are all crucial for maximizing the effectiveness of your online offers.

Key Points From This Episode:

Identifying the optimum video length for your audience
Considerations for the online learning environment
Our analysis of the ideal video length
How to listen to your online students and effectively adapt your creation process to get the best results
The importance of understanding viewer behavior

Resources:

Marvelous software plans

Marvelous link-in-bio tool (FREE)

References:
Marvelous Software Platform
Well Well Well Marketplace

Yoga For Migraines with Adriane Dellorco

Marvelous — Mon, 01 Apr 2024 06:05:00 -0700

Wellness practices are becoming more and more popular as modalities to reduce the symptoms of chronic pain. Today on The Wellness Creator Podcast, we are joined by the founder of Yoga For Migraine, Adriane Dellorco to talk about how she has helped her clients ease their migraines with yoga.

Tuning in, you’ll hear all about our guest’s background and passion for wellness, how her online business has transformed since the pandemic, the benefits of mind/body approaches to chronic pain, how she collaborates and continues to learn, and much more!

We then delve into some information about Adriane’s signature offer before she tells us what has surprised us most about her business and where she would like to see its growth in the next five years.

Finally, we talk all things social media and where Adriane places her focus in terms of content. Thanks for listening in!

Key Points From This Episode:

Introducing Adriane Dellorco, an overview of her life, and how she got into wellness.
How her business has evolved since the pandemic.
The growth in awareness of mind/body approaches to chronic pain and the benefits of that.
How Adriane collaborates with other leaders in the wellness field and continues to learn.
Advice for wellness business owners about collaborating with brands.
She tells us about her signature offer, what it looks like, and how it benefits her clients.
Why the transformative nature of her work has surprised Adriane most in her career.
Where Adriane wants to see her business in the next five years.
Adriane’s advice for social media content and how she handles it.

Resources:

Adriane Dellorco on LinkedIn

Adriane Dellorco on Instagram

Yoga For Migraine

Yoga For Migraine on Facebook

References:
Marvelous Software Platform
Well Well Well Marketplace

Stop Obsessing Over Community Engagement

Marvelous — Fri, 29 Mar 2024 06:14:00 -0700

In this episode we discuss one of the most common complaints among online creators- lack of engagement in their communities.

We explore the concept of engagement, question its significance and provide insight into why creators may not see the engagement they desire.

We also highlight the differences in engagement dynamics between various types of programs, such as courses and memberships, and offer strategies for fostering meaningful interaction within these communities.

Key Points From This Episode:

Challenging the notion of engagement as a measure of success
How to build purposeful community
Understanding audience behavior
Engagement strategies
Intentional community management

Resources:

Marvelous software plans

Marvelous link-in-bio tool (FREE)

References:
Marvelous Software Platform
Well Well Well Marketplace

FB Groups Are Dead

Marvelous — Wed, 27 Mar 2024 06:15:00 -0700

In this discussion, we explore the pitfalls of using Facebook groups for business, including the distractions and negative atmosphere inherent in the platform.

Additionally, we delve into Facebook's changing rules, such as the impending API changes and finally, we propose an alternative solution: Marvelous, a comprehensive platform offering branded and seamless community integration with courses, coaching programs, and retreats.

Key Points From This Episode:

Ethical concerns + controversies surrounding Facebook
Branding: How FB’s limited customization options hinder businesses
Surrendering control + ownership by utilizing FB communities
Alternatives to FB groups

Resources:

Marvelous software plans

Marvelous link-in-bio tool (FREE)

References:
Marvelous Software Platform
Well Well Well Marketplace

Online Support for Women in Menopause with Sara Eker

Marvelous — Mon, 25 Mar 2024 06:02:00 -0700

Today, we have Sara Eker on the show to share her story of how she built an online wellness business from the ground up. Trained as a pilates teacher and fitness instructor, she joined forces with a menopause specialist to create Club Spirit, an online holistic treatment clinic that helps frustrated women struggling through menopause get back to feeling fit, healthy, confident, and sexy by using a proven mix of exercise, nutrition, stress relief, and MHT (Menopause Hormone Therapy).

Menopause is a natural transition into what can be an exciting new chapter of life. But years of stigma and misinformation have left many women unable to find the reliable guidance and treatment they need.

As a 51-year-old working mother going through menopause herself, Sara Eker worked hard to find ways to reduce her symptoms, maintain a healthy weight, and stay positive and motivated during this challenging time of life and she wanted to help others do the same.

Listen in to hear Sara’ take on why strategy and simplicity are so important, and the tenacity it takes to lean in and follow your passion. We also touch on 2024 wellness trends and much more, so don’t miss this inspiring episode of The Wellness Creator Podcast!

Key Points From This Episode:

An overview of Sara’s wellness business, Club Spirit.
Personal experiences that inspired Sara to guide other women through menopause.
Important lessons she learned as she took her first steps as a wellness entrepreneur.
The critical role of practice (and product development).
Reasons to make one thing successful rather than diversifying your offering.
How Sara knew she had hit on her “one thing” with Club Spirit’s menopause membership.
Encouraging advice for fledgling entrepreneurs: keep going, it gets easier!
What has surprised Sara most as she built her business.
Why you should always keep your mission in mind.
Practical tips, trends, and tools for wellness creators in 2024.

Resources:

Sara Eker on LinkedIn

Club Spirit, website

Club Spirit, IG

ManyChat

References:
Marvelous Software Platform
Well Well Well Marketplace

You Don't Need a Custom App

Marvelous — Fri, 22 Mar 2024 06:03:00 -0700

In this episode we delve into the pitfalls of custom apps for wellness creators, unraveling the myths and misconceptions that often surround them.

Listen in as we shed light on why they may not be the solution to boosting sales and visibility after all.

We also provide practical alternatives grounded in our extensive knowledge of the wellness industry and its evolving dynamics.

Key Points From This Episode:

Custom apps for wellness creators may not effectively solve the problem of acquiring new clients.
Building a custom app can be a costly endeavor.
Templated app solutions may seem more affordable initially, but they often lack the flexibility and features required by many wellness businesses.
The significant fees associated with distributing apps through platforms like Apple and Google, further eating into potential revenue.
Viable alternatives to the traditional custom apps.

Resources:

Marvelous software plans

Marvelous link-in-bio tool (FREE)

References:
Marvelous Software Platform
Well Well Well Marketplace

Teaching Online in 2024: What You Need to Get Started

Marvelous — Wed, 20 Mar 2024 06:15:00 -0700

In this episode we’re simplifying the process to get started teaching online.

Listen in to hear the essential equipment you’ll need such as digital cameras and microphones.

Additionally, we’re giving you our insight into branding elements like fonts, logos and colors and what to prioritize.

These tips encourage a practical, action oriented approach prioritizing starting with what you have access to over perfectionism.

Key Points From This Episode:

Discussion of essential equipment: cameras and microphones.
The importance of preparing branding elements before launching.
How to craft a concise bio highlighting your expertise and services.
How Marvelous software facilitates easy branding. Users can quickly personalize their site with existing branding assets.
The importance of action over perfection: Start with what you have rather than procrastinating over perfection.

Resources:

You Don’t Need a Website (with Marvelous)

Marvelous software plans

Marvelous link-in-bio tool (FREE)

References:
Marvelous Software Platform
Well Well Well Marketplace

YouTube Trends in 2024 with Meredith Marsh

Marvelous — Mon, 18 Mar 2024 06:00:00 -0700

Today we are joined by the wonderful Meredith Marsh, aka VidProMom. Meredith is a video creator and founder of VidPro Studio, where she leverages her expertise to help other creators look good, sound good, and feel good so that they can build a thriving YouTube channel.

We sit down with Meredith today to talk about her business journey, mastering the YouTube algorithm, and how she is helping her clients crush it on camera.

Tuning in you’ll hear her top insights on how to get started as a YouTuber in 2024, the biggest lessons she’s learned from building her YouTube channel, and how she took control of her revenue streams and mastered her business strategy.

Key Points From This Episode:

How Meredith got started in the creator economy in 2015.
Advice for anyone who wants to become a YouTube content creator in 2024.
Why she encourages her clients to create videos with topics that are tightly linked together.
Insights on how to optimize videos for the algorithm.
How to use keyword research to select video topics.
Advice for choosing the right video styles depending on your niche.
How often you should publish when you’re starting out.
Why building a library of content is essential.
A breakdown of what you will need to start your YouTube channel.
The circumstances that prompted Meredith to narrow down her revenue streams.
How Meredith developed and refined her content business strategy.
The distinctions between having an influencer business versus a creator business.
Meredith’s strategy for getting leads and prompting viewers to opt into her business.

Resources:

Meredith Marsh, website

Meredith Marsh, YouTube

Meredith Marsh, LinkedIn

Thriving Side Hustle Podcast

References:
Marvelous Software Platform
Well Well Well Marketplace

Design Your Membership So It's Never Boring

Marvelous — Fri, 15 Mar 2024 06:00:00 -0700

In this episode we discuss strategies for designing engaging and dynamic memberships.

Creating memberships that are enjoyable for both creators and its members is paramount to a revenue-generating offer.

Listen in to learn how memberships offer creators both flexibility and creativity inherent in the business model.

Key Points From This Episode:

Membership design should prioritize enjoyment and engagement for both creators and members.
Embrace flexibility and creativity in crafting membership experiences.
Move beyond uploading content to co-create with the audience.
Explore different membership models.
Avoid overwhelming members with excessive content.
Foster community building within the membership to enhance engagement and support.
Integrate additional elements like challenges, book clubs, and private coaching to enrich the membership experience.

Resources:

Explode your membership with our Membership Marvelous course

Marvelous software plans

Marvelous link-in-bio tool (FREE)

References:
Marvelous Software Platform
Well Well Well Marketplace

You're Selling Your Membership All Wrong

Marvelous — Wed, 13 Mar 2024 06:00:00 -0700

In this episode we discusses strategies for wellness creators selling online memberships.

We share our thoughts on the 24-7 Model (where memberships are always open) and the Membership Drive strategy which involves periodic launches. The 24-7 Model lacks incentive for clients to join and can lead to perpetual selling mode. The Membership Drive strategy allows for focused launches, reduces exhaustion, and builds anticipation among potential members.

Listen in to learn the pros and cons of each and where we think you should focus for growth.

Key Points From This Episode:

Discussion on selling memberships online
Contrast between 24-7 Model and Membership Drive strategy
Importance of client incentives to drive sales
Benefits of periodic launches in reducing exhaustion
Emphasis on Visible work and audience engagement

Resources:

Explode your membership with our Membership Marvelous course

Marvelous software plans

Marvelous link-in-bio tool (FREE)

References:
Marvelous Software Platform
Well Well Well Marketplace

Building an Online Yoga Business with Tami Robinson

Marvelous — Sun, 10 Mar 2024 08:59:00 -0700

Finding a way to make an impact in the lives and overall wellness of individuals is no easy feat, and today’s guest, Tami Robinson took a massive leap by leaving her job with the federal government to pursue a career in yoga.

In this episode, you will hear all about our guest’s love for the wellness world, starting her own business, why she immediately entered the online space with her focus on the Great Yoga Wall.

We delve into what her plans and goals are for this year before she provides insight into her content strategy.

We even discuss how her colleagues have responded to her “unconventional” business. Finally, Tami tells us why she has decided to offer her online course on-demand.

Key Points From This Episode:

How Tami transitioned from her federal government job to the wellness world.
Starting her own business and why she decided not to own her own yoga studio.
What her business looks like today and how she’s pivoted since the pandemic.
Her focus on the Great Yoga Wall and why that’s her niche.
Plans for her business in 2024 and beyond.
What her content strategy looks like and how much time social media content takes her.
How her friends and colleagues have responded to the strategies she’s implemented.
The ‘WHY’ behind her online courses.

Resources:

Tami Robinson, website

Tami Robinson, LinkedIn

Tami Robinson, IG

References:
Marvelous Software Platform
Well Well Well Marketplace

4 Simple Ideas to Explode Your Movement-Based Membership

Marvelous — Fri, 08 Mar 2024 06:05:00 -0800

In this episode we provide insights into strategies for enhancing online memberships tailored to wellness creators.

We underscore the significance of defining the membership's purpose clearly, advising against broad targeting and advocating for niche specificity.

Furthermore, we emphasizes the need for ongoing innovation to maintain member engagement, suggesting diverse content formats, themed periods, and unexpected offerings.

Key Points From This Episode:

Importance of defining the clear purpose and target audience of the membership.
Emphasizing niche specificity over broad targeting for better engagement.
Continuous innovation in content and offerings to keep memberships interesting.
Creating limited-time offers or bonuses to drive membership sales.
Retention strategies such as effective on-boarding, regular communication, and surprise elements to combat member churn.

Resources:
Learn how to explode your membership with our Membership Marvelous course

Marvelous software plans

Marvelous link-in-bio tool (FREE)

References:
Marvelous Software Platform
Well Well Well Marketplace

Do I Need a Website with Marvelous Software?

Marvelous — Wed, 06 Mar 2024 05:58:00 -0800

In this brand new YouTube series, we’re going to be talking about frequently asked questions that we receive as the co-founders of Marvelous and as two women building businesses on the internet for the last 10 years.
Today's question is,

If I'm using Marvelous, do I need a website?

This is a very commonly asked question for folks who are thinking about teaching online with Marvelous.

And I think the answer is, it depends.

One of the main reasons we tend to recommend having (or keeping) a website is if you’re a blogger. If you're posting content on a blog on a regular basis, you don't want to use an online teaching platform for that. It's not optimized for it.

If you think about the online tools in your toolbox, you want to make sure that they're really optimized for your most important use case.

Key Points From This Episode:

Use case for bloggers
Use case for online beginners
Keeping overhead low (especially as a beginner)
Websites + content creators in 2024
Websites vs link-in-bio tools
When to upgrade your ‘tool-kit’
How Marvelous software can help you monetize + grow as a creator

Resources:

Marvelous software plans

Marvelous link-in-bio tool (FREE)

References:
Marvelous Software Platform
Well Well Well Marketplace

The Story Behind Marvelous

Marvelous — Thu, 01 Feb 2024 11:47:26 -0800

In today’s introductory episode, we bring you the story of how we- Marvelous founders, Jeni Barcelos and Sandy Connery- built our brand in the wellness industry, starting way back in the winter of 2013.

Learn about the challenges of being the OG streaming platform within the wellness industry, the many unique offerings by the brilliant creators on our platform along with the exciting plans they have coming up!

Key Points From This Episode:

What inspired Jeni and Sandy to found Hey Marvelous.
The moving story behind their first meeting at a tech training program in 2013.
Why Jeni was intent on starting a software company in the yoga space.
How they created the first online streaming platform for the wellness/yoga industry.
A breakdown of their original platform: how it functioned and who it served.
What it was like being disruptors in the industry and the early adopters that inspired them.
The resistance they faced from the industry at the start of their journey.
How they educated the public on the benefits of this new tech and how to use it.
An overview of how the wellness industry has shifted since 2015.
Recognizing that in-person work in the wellness industry is still very important.
How the COVID-19 pandemic accelerated online business trends.
What you can expect from our upcoming conversations with guests.

References:
Marvelous Software Platform
Well Well Well Marketplace