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    <title>The Vorian Standard</title>
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    <description>The Vorian Standard is a show about ownership done right. Host Charles Franklin, founder of Vorian Consulting, brings straight talk on buying, building, and running businesses that are built to last; franchise ownership, leadership, and the standards that separate operators who thrive from those who just get by. Every episode hands current and aspiring owners the mindset and the playbook to get built to own.</description>
    <copyright>©2026 Vorian Consulting</copyright>
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    <language>en</language>
    <pubDate>Tue, 18 Aug 2026 03:23:18 -0700</pubDate>
    <lastBuildDate>Tue, 18 Aug 2026 03:24:21 -0700</lastBuildDate>
    <link>https://vorianconsulting.com/podcast</link>
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      <title>The Vorian Standard</title>
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    <itunes:author>Charles R Franklin</itunes:author>
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    <itunes:summary>The Vorian Standard is a show about ownership done right. Host Charles Franklin, founder of Vorian Consulting, brings straight talk on buying, building, and running businesses that are built to last; franchise ownership, leadership, and the standards that separate operators who thrive from those who just get by. Every episode hands current and aspiring owners the mindset and the playbook to get built to own.</itunes:summary>
    <itunes:subtitle>The Vorian Standard is a show about ownership done right.</itunes:subtitle>
    <itunes:keywords>business ownership, franchise ownership, entrepreneurship, leadership, small business, buying a business, franchising, business operators, Vorian Consulting, Charles Franklin</itunes:keywords>
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      <itunes:name>Charles R Franklin</itunes:name>
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    <itunes:complete>No</itunes:complete>
    <itunes:explicit>No</itunes:explicit>
    <item>
      <title>Tim Valencia: The Standard for Awarding, Not Selling</title>
      <itunes:episode>2</itunes:episode>
      <podcast:episode>2</podcast:episode>
      <itunes:title>Tim Valencia: The Standard for Awarding, Not Selling</itunes:title>
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        <![CDATA[<p>Most people in franchise development are trying to sell you something. Tim Valencia is not. In this episode of The Vorian Standard, host Charles Franklin sits down with Tim Valencia, Chief Development Officer of A Better Solution In-Home Care, to talk about a career built on a simple distinction: you do not sell a franchise, you award it.</p><p>Charles and Tim go back nearly two decades. This is a candid, relationship-first conversation about what actually makes an owner successful, why capitalization protects people more than it limits them, and how a values-driven approach beats chasing volume. You will hear the real story of A Better Solution, who thrives in this model, why senior care is positioned for years of growth, and how the discovery process and the Franchise Disclosure Document actually work.</p><p>Explore whether it is a fit. Book a 15 minute call: vorianconsulting.com/book</p><p>Any figures mentioned are for discussion only. Refer to the current A Better Solution Franchise Disclosure Document for official terms.</p><p>Chapters (paste at the bottom of the description, or into Transistor's chapters tool):<br> 00:00 Meet Tim Valencia and A Better Solution<br> 00:25 Where it started: Play N Trade, Amada, and Franchise Beacon<br> 02:31 Tim's story: fishing rods, golf clubs, and building things right<br> 05:28 Awarding a franchise versus selling one<br> 06:56 Inside A Better Solution and Leah Smith's story<br> 10:12 Why senior home care, and why now<br> 11:17 The rock stars ABS is looking for<br> 12:00 Protecting the franchisee: capitalization and financing<br> 13:39 Onboarding and hands-on support<br> 14:45 Why ABS, and the growth ahead<br> 15:47 The franchise fee and the veteran discount<br> 18:16 The FDD and Item 19: reading the numbers<br> 19:36 Final word: is this your time?</p>]]>
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        <![CDATA[<p>Most people in franchise development are trying to sell you something. Tim Valencia is not. In this episode of The Vorian Standard, host Charles Franklin sits down with Tim Valencia, Chief Development Officer of A Better Solution In-Home Care, to talk about a career built on a simple distinction: you do not sell a franchise, you award it.</p><p>Charles and Tim go back nearly two decades. This is a candid, relationship-first conversation about what actually makes an owner successful, why capitalization protects people more than it limits them, and how a values-driven approach beats chasing volume. You will hear the real story of A Better Solution, who thrives in this model, why senior care is positioned for years of growth, and how the discovery process and the Franchise Disclosure Document actually work.</p><p>Explore whether it is a fit. Book a 15 minute call: vorianconsulting.com/book</p><p>Any figures mentioned are for discussion only. Refer to the current A Better Solution Franchise Disclosure Document for official terms.</p><p>Chapters (paste at the bottom of the description, or into Transistor's chapters tool):<br> 00:00 Meet Tim Valencia and A Better Solution<br> 00:25 Where it started: Play N Trade, Amada, and Franchise Beacon<br> 02:31 Tim's story: fishing rods, golf clubs, and building things right<br> 05:28 Awarding a franchise versus selling one<br> 06:56 Inside A Better Solution and Leah Smith's story<br> 10:12 Why senior home care, and why now<br> 11:17 The rock stars ABS is looking for<br> 12:00 Protecting the franchisee: capitalization and financing<br> 13:39 Onboarding and hands-on support<br> 14:45 Why ABS, and the growth ahead<br> 15:47 The franchise fee and the veteran discount<br> 18:16 The FDD and Item 19: reading the numbers<br> 19:36 Final word: is this your time?</p>]]>
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      <pubDate>Tue, 18 Aug 2026 03:22:30 -0700</pubDate>
      <author>Charles Franklin</author>
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      <itunes:author>Charles Franklin</itunes:author>
      <itunes:duration>1238</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Most people in franchise development are trying to sell you something. Tim Valencia is not. In this episode of The Vorian Standard, host Charles Franklin sits down with Tim Valencia, Chief Development Officer of A Better Solution In-Home Care, to talk about a career built on a simple distinction: you do not sell a franchise, you award it.</p><p>Charles and Tim go back nearly two decades. This is a candid, relationship-first conversation about what actually makes an owner successful, why capitalization protects people more than it limits them, and how a values-driven approach beats chasing volume. You will hear the real story of A Better Solution, who thrives in this model, why senior care is positioned for years of growth, and how the discovery process and the Franchise Disclosure Document actually work.</p><p>Explore whether it is a fit. Book a 15 minute call: vorianconsulting.com/book</p><p>Any figures mentioned are for discussion only. Refer to the current A Better Solution Franchise Disclosure Document for official terms.</p><p>Chapters (paste at the bottom of the description, or into Transistor's chapters tool):<br> 00:00 Meet Tim Valencia and A Better Solution<br> 00:25 Where it started: Play N Trade, Amada, and Franchise Beacon<br> 02:31 Tim's story: fishing rods, golf clubs, and building things right<br> 05:28 Awarding a franchise versus selling one<br> 06:56 Inside A Better Solution and Leah Smith's story<br> 10:12 Why senior home care, and why now<br> 11:17 The rock stars ABS is looking for<br> 12:00 Protecting the franchisee: capitalization and financing<br> 13:39 Onboarding and hands-on support<br> 14:45 Why ABS, and the growth ahead<br> 15:47 The franchise fee and the veteran discount<br> 18:16 The FDD and Item 19: reading the numbers<br> 19:36 Final word: is this your time?</p>]]>
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      <itunes:keywords>senior home care franchise, A Better Solution, Tim Valencia, franchise development, awarding franchises, veteran franchise, franchise opportunity, business ownership, The Vorian Standard, Charles Franklin</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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      <title>Most People Wait for Confidence. Owners Move on a Standard.</title>
      <itunes:episode>1</itunes:episode>
      <podcast:episode>1</podcast:episode>
      <itunes:title>Most People Wait for Confidence. Owners Move on a Standard.</itunes:title>
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        <![CDATA[<p> Most people wait for confidence. Owners move on a standard instead. In the debut episode, Charles lays out what a "standard" really is; a decision you make in advance about how you'll operate and tells the story of the candidate who checked every box but wasn't a fit, the deal he walked away from, and how holding that line became the foundation of everything he built after. This is the standard Vorian Consulting is built on. </p>]]>
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        <![CDATA[<p> Most people wait for confidence. Owners move on a standard instead. In the debut episode, Charles lays out what a "standard" really is; a decision you make in advance about how you'll operate and tells the story of the candidate who checked every box but wasn't a fit, the deal he walked away from, and how holding that line became the foundation of everything he built after. This is the standard Vorian Consulting is built on. </p>]]>
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      <pubDate>Wed, 05 Aug 2026 13:10:42 -0700</pubDate>
      <author>Charles R Franklin</author>
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      <itunes:author>Charles R Franklin</itunes:author>
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      <itunes:duration>186</itunes:duration>
      <itunes:summary>
        <![CDATA[<p> Most people wait for confidence. Owners move on a standard instead. In the debut episode, Charles lays out what a "standard" really is; a decision you make in advance about how you'll operate and tells the story of the candidate who checked every box but wasn't a fit, the deal he walked away from, and how holding that line became the foundation of everything he built after. This is the standard Vorian Consulting is built on. </p>]]>
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      <itunes:keywords>business ownership, franchise ownership, entrepreneurship, leadership, small business, buying a business, franchising, business operators, Vorian Consulting, Charles Franklin</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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