The Voice In My HED Transistor (https://transistor.fm) https://feeds.transistor.fm/the-voice-in-my-hed Advertising, copywriting, branding and marketing - it's all fair game with the Creative Services Director from KNOPP Studios, Neil Hedley. Every week, Neil takes forty years of experience as an award-winning writer, producer and voice artist and offers takes and tips that ensure you'll learn something new that will help you move your business forward, or at least get you thinking about things in a new way. All rights reserved. 72b75d8b-de71-481a-aeb2-1116739b9ff1 yes en-us Mon, 19 Oct 2026 15:05:25 -0700 Mon, 19 Oct 2026 15:06:13 -0700 https://knoppstudios.com/voice-in-my-hed/ https://img.transistorcdn.com/yQzxQQMspY4kEqJx2mxfWX7m9lmLGprz_XzYUZkaULI/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zNWM5/ZTA2NDcyMzYzMDRi/NmE4YTA1ZWNmMTBj/NjdhMy5qcGc.jpg The Voice In My HED https://knoppstudios.com/voice-in-my-hed/ episodic Neil Hedley Advertising, copywriting, branding and marketing - it's all fair game with the Creative Services Director from KNOPP Studios, Neil Hedley. Every week, Neil takes forty years of experience as an award-winning writer, producer and voice artist and offers takes and tips that ensure you'll learn something new that will help you move your business forward, or at least get you thinking about things in a new way. Advertising, copywriting, branding and marketing - it's all fair game with the Creative Services Director from KNOPP Studios, Neil Hedley. Neil Hedley No No Maybe This Episode Isn't For You 47 47 Maybe This Episode Isn't For You full 65b1d30a-27c5-4251-8ba9-1c6d6622bc38 https://knoppstudios.com/voice-in-my-hed-podcast/maybe-this-episode-isnt-for-you/ What matters more: the polish of your production, or the value your audience actually came for?

Neil looks at the crucial question behind every good show, ad, and piece of content: Who is this for? From sleep-science interviews recorded on imperfect microphones to the meticulous sound design of a radio drama, the right production decision depends on what your audience values—not what your peers are likely to critique.

In Episode 47 of The Voice In My HED, a reminder that the pursuit of perfection can become a distraction from the point of the work.

]]> What matters more: the polish of your production, or the value your audience actually came for?

Neil looks at the crucial question behind every good show, ad, and piece of content: Who is this for? From sleep-science interviews recorded on imperfect microphones to the meticulous sound design of a radio drama, the right production decision depends on what your audience values—not what your peers are likely to critique.

In Episode 47 of The Voice In My HED, a reminder that the pursuit of perfection can become a distraction from the point of the work.

]]> Mon, 19 Oct 2026 15:05:13 -0700 Neil Hedley Neil Hedley 603 What matters more: the polish of your production, or the value your audience actually came for?

Neil looks at the crucial question behind every good show, ad, and piece of content: Who is this for? From sleep-science interviews recorded on imperfect microphones to the meticulous sound design of a radio drama, the right production decision depends on what your audience values—not what your peers are likely to critique.

In Episode 47 of The Voice In My HED, a reminder that the pursuit of perfection can become a distraction from the point of the work.

]]> No I Hate Inside Jokes... Except This One 46 46 I Hate Inside Jokes... Except This One full ed64028e-dee2-479b-b99d-503b40bf9938 https://share.transistor.fm/s/d0d6cc92 Inside jokes are great when you're in on them.

When you're not? They can make you feel like you've wandered into somebody else's conversation—and for a radio show, podcast or any other piece of content trying to win over new people, that's a problem.

Neil has preached against inside jokes for years. In this episode, a comedy-club prank, a deliberately mangled Star Wars reference and one spectacular piece of badly translated toy packaging all lead to something he stumbled across online this week.

At first, it looked like terrible copy.

Then he noticed one detail.

And suddenly, he had found the rare inside joke that actually works.

Mentioned in this episode:


]]> Inside jokes are great when you're in on them.

When you're not? They can make you feel like you've wandered into somebody else's conversation—and for a radio show, podcast or any other piece of content trying to win over new people, that's a problem.

Neil has preached against inside jokes for years. In this episode, a comedy-club prank, a deliberately mangled Star Wars reference and one spectacular piece of badly translated toy packaging all lead to something he stumbled across online this week.

At first, it looked like terrible copy.

Then he noticed one detail.

And suddenly, he had found the rare inside joke that actually works.

Mentioned in this episode:


]]> Mon, 28 Sep 2026 00:02:25 -0700 Neil Hedley Neil Hedley 473 Inside jokes are great when you're in on them.

When you're not? They can make you feel like you've wandered into somebody else's conversation—and for a radio show, podcast or any other piece of content trying to win over new people, that's a problem.

Neil has preached against inside jokes for years. In this episode, a comedy-club prank, a deliberately mangled Star Wars reference and one spectacular piece of badly translated toy packaging all lead to something he stumbled across online this week.

At first, it looked like terrible copy.

Then he noticed one detail.

And suddenly, he had found the rare inside joke that actually works.

Mentioned in this episode:


]]> No How to Beat Spotify's "Skip" Button 45 45 How to Beat Spotify's "Skip" Button full 84a97284-15ba-4b54-a8ef-5aada4cab416 https://share.transistor.fm/s/6f5e8306 Spotify is testing a new way for podcast listeners to skip past ads, and some prominent voices in podcasting are already predicting disaster.

Neil thinks they may be worrying about the wrong problem.

This episode goes back nearly 30 years to Howard Stern, detours through the Super Bowl, Guns N’ Roses, Bud Light, Rick Moranis and some of the most successful radio commercials ever made — all in search of a lesson podcasters might want to remember before declaring war on the “Skip” button.

]]> Spotify is testing a new way for podcast listeners to skip past ads, and some prominent voices in podcasting are already predicting disaster.

Neil thinks they may be worrying about the wrong problem.

This episode goes back nearly 30 years to Howard Stern, detours through the Super Bowl, Guns N’ Roses, Bud Light, Rick Moranis and some of the most successful radio commercials ever made — all in search of a lesson podcasters might want to remember before declaring war on the “Skip” button.

]]> Mon, 07 Sep 2026 00:10:26 -0700 Neil Hedley Neil Hedley 555 Spotify is testing a new way for podcast listeners to skip past ads, and some prominent voices in podcasting are already predicting disaster.

Neil thinks they may be worrying about the wrong problem.

This episode goes back nearly 30 years to Howard Stern, detours through the Super Bowl, Guns N’ Roses, Bud Light, Rick Moranis and some of the most successful radio commercials ever made — all in search of a lesson podcasters might want to remember before declaring war on the “Skip” button.

]]> No How the Gurus Killed My Show 44 44 How the Gurus Killed My Show full ecb3ee01-068b-41fc-8a09-ac5e7183bcc1 https://share.transistor.fm/s/3bcb5e3c What’s the difference between a guru and a coach?

A few years ago, I learned the answer the hard way.

I had a successful podcast I loved making. Then I took a piece of advice that sounded completely reasonable — especially coming from someone who supposedly knew better.

Five episodes later, the show was dead.

This episode is about what happened, why I listened, and the lesson I took from it about gurus, coaches, “best practices,” and advice that sounds universal until you actually apply it to a real human being.

Links:

The Snooze Button

20 Ways to Make Your Next Show Better

Show Coaching with Neil Hedley

]]> What’s the difference between a guru and a coach?

A few years ago, I learned the answer the hard way.

I had a successful podcast I loved making. Then I took a piece of advice that sounded completely reasonable — especially coming from someone who supposedly knew better.

Five episodes later, the show was dead.

This episode is about what happened, why I listened, and the lesson I took from it about gurus, coaches, “best practices,” and advice that sounds universal until you actually apply it to a real human being.

Links:

The Snooze Button

20 Ways to Make Your Next Show Better

Show Coaching with Neil Hedley

]]> Mon, 31 Aug 2026 00:30:16 -0700 Neil Hedley Neil Hedley 557 What’s the difference between a guru and a coach?

A few years ago, I learned the answer the hard way.

I had a successful podcast I loved making. Then I took a piece of advice that sounded completely reasonable — especially coming from someone who supposedly knew better.

Five episodes later, the show was dead.

This episode is about what happened, why I listened, and the lesson I took from it about gurus, coaches, “best practices,” and advice that sounds universal until you actually apply it to a real human being.

Links:

The Snooze Button

20 Ways to Make Your Next Show Better

Show Coaching with Neil Hedley

]]> No How to Apply Preparation H 43 43 How to Apply Preparation H full d6999010-34a9-41ab-944e-7b83d259071a https://share.transistor.fm/s/01a72460 Most producers are trained to fix the mistake, cut the pause, redo the line, and polish away anything that sounds imperfect. Sometimes that’s exactly how you destroy the best part.

In this week's episode, Neil uses a legendary Gary Owens Preparation H spot, a live radiothon moment, and a couple of famous records to make the case for knowing when to leave the rough edge alone.

Not every imperfection is a mistake. Sometimes it’s the thing people remember.

]]> Most producers are trained to fix the mistake, cut the pause, redo the line, and polish away anything that sounds imperfect. Sometimes that’s exactly how you destroy the best part.

In this week's episode, Neil uses a legendary Gary Owens Preparation H spot, a live radiothon moment, and a couple of famous records to make the case for knowing when to leave the rough edge alone.

Not every imperfection is a mistake. Sometimes it’s the thing people remember.

]]> Mon, 24 Aug 2026 00:05:57 -0700 Neil Hedley Neil Hedley 488 Most producers are trained to fix the mistake, cut the pause, redo the line, and polish away anything that sounds imperfect. Sometimes that’s exactly how you destroy the best part.

In this week's episode, Neil uses a legendary Gary Owens Preparation H spot, a live radiothon moment, and a couple of famous records to make the case for knowing when to leave the rough edge alone.

Not every imperfection is a mistake. Sometimes it’s the thing people remember.

]]> No One Coin, One Cone 42 42 One Coin, One Cone full 39a17d8b-9b75-46a5-8c8f-27be0384b062 https://share.transistor.fm/s/268af79e McDonald's has a summer promotion built around a beautifully simple idea: one coin, one cone.

It's cheap. It's memorable. And it contains the seeds of something much bigger.

The problem? They stopped one step too soon.

In Episode 42 of The Voice In My HED, Neil looks at the missed opportunity hiding inside a billion-dollar-company's promotion - and the simple idea that some random guy on an island thought of, that McDonald's apparently didn't.

]]> McDonald's has a summer promotion built around a beautifully simple idea: one coin, one cone.

It's cheap. It's memorable. And it contains the seeds of something much bigger.

The problem? They stopped one step too soon.

In Episode 42 of The Voice In My HED, Neil looks at the missed opportunity hiding inside a billion-dollar-company's promotion - and the simple idea that some random guy on an island thought of, that McDonald's apparently didn't.

]]> Mon, 17 Aug 2026 00:01:39 -0700 Neil Hedley Neil Hedley 325 McDonald's has a summer promotion built around a beautifully simple idea: one coin, one cone.

It's cheap. It's memorable. And it contains the seeds of something much bigger.

The problem? They stopped one step too soon.

In Episode 42 of The Voice In My HED, Neil looks at the missed opportunity hiding inside a billion-dollar-company's promotion - and the simple idea that some random guy on an island thought of, that McDonald's apparently didn't.

]]> No The Keys to a Great Interview - Part One 41 41 The Keys to a Great Interview - Part One full 1d1a70a9-0b3b-4e83-9b5c-767ebb170030 https://share.transistor.fm/s/ea4c9a05 After 10,000 - 12,000 interviews over the course of a career, I'll share with you one of the most important things I learned about how to immediately improve the quality of your interviews.

]]> After 10,000 - 12,000 interviews over the course of a career, I'll share with you one of the most important things I learned about how to immediately improve the quality of your interviews.

]]> Mon, 09 Sep 2024 00:05:00 -0700 Neil Hedley Neil Hedley 707 After 10,000 - 12,000 interviews over the course of a career, I'll share with you one of the most important things I learned about how to immediately improve the quality of your interviews.

]]> No Forking Genius 40 40 Forking Genius full fc4b0b1d-eb1f-4421-acd0-6837c7a48347 https://share.transistor.fm/s/f515bf63 Everybody is "niching down", and it's a sound strategy for everything from your podcast to your audio repair shop.

]]> Everybody is "niching down", and it's a sound strategy for everything from your podcast to your audio repair shop.

]]> Mon, 10 Jun 2024 00:05:00 -0700 Neil Hedley Neil Hedley 369 Everybody is "niching down", and it's a sound strategy for everything from your podcast to your audio repair shop.

]]> No What Anyone Who Uses a Microphone Can Learn from Van Halen 39 39 What Anyone Who Uses a Microphone Can Learn from Van Halen full da6220c5-daa3-4b9f-ab45-b5d0e2f80df7 https://share.transistor.fm/s/db38bb88 Nope, we're not going to teach you how to do that twirly thing with the mic on the end of the cord. And we're not going to make you a fretboard wizard. But Van Halen did leave a teachable moment in their decades of success that many of us failed to pick up on.

]]> Nope, we're not going to teach you how to do that twirly thing with the mic on the end of the cord. And we're not going to make you a fretboard wizard. But Van Halen did leave a teachable moment in their decades of success that many of us failed to pick up on.

]]> Mon, 03 Jun 2024 00:05:00 -0700 Neil Hedley Neil Hedley 619 Nope, we're not going to teach you how to do that twirly thing with the mic on the end of the cord. And we're not going to make you a fretboard wizard. But Van Halen did leave a teachable moment in their decades of success that many of us failed to pick up on.

]]> No What Broadcasters & Podcasters Can Learn from Barbra Streisand 38 38 What Broadcasters & Podcasters Can Learn from Barbra Streisand full 158c002f-1049-4cea-9879-f66be6335813 https://share.transistor.fm/s/394e6c72 There's a valuable lesson to be learned in some Hollywood drama. Let's spend a few minutes chewing the fat on this one.

]]> There's a valuable lesson to be learned in some Hollywood drama. Let's spend a few minutes chewing the fat on this one.

]]> Mon, 27 May 2024 00:05:00 -0700 Neil Hedley Neil Hedley 616 There's a valuable lesson to be learned in some Hollywood drama. Let's spend a few minutes chewing the fat on this one.

]]> No Hey Podcaster! Show Me Your Deck! 37 37 Hey Podcaster! Show Me Your Deck! full e90f8b3f-64ad-4386-a34b-38eff98ef828 https://share.transistor.fm/s/762562a8 I unwittingly participated in a little experiment today, and I felt I had no choice but to share it with you and get a couple of things off my chest.

]]> I unwittingly participated in a little experiment today, and I felt I had no choice but to share it with you and get a couple of things off my chest.

]]> Wed, 03 Jan 2024 01:05:00 -0700 Neil Hedley Neil Hedley 340 I unwittingly participated in a little experiment today, and I felt I had no choice but to share it with you and get a couple of things off my chest.

]]> No They Lied To Us 36 36 They Lied To Us full 936cd10a-bba2-433c-bb86-441cbcc7e4ec https://share.transistor.fm/s/fa8ca59b They knew what they were doing all along. We fell for it. And now, it might be too late to stop it. Even now, they tell us that “the AI revolution is coming”. No, the AI revolution started a long, long time ago. And like a science fiction movie where the bad guys have infiltrated and permeated every aspect of our lives until there’s no way to fully remove them from the system, we’re trapped. 

]]> They knew what they were doing all along. We fell for it. And now, it might be too late to stop it. Even now, they tell us that “the AI revolution is coming”. No, the AI revolution started a long, long time ago. And like a science fiction movie where the bad guys have infiltrated and permeated every aspect of our lives until there’s no way to fully remove them from the system, we’re trapped. 

]]> Mon, 21 Aug 2023 00:05:00 -0700 Neil Hedley Neil Hedley 846 They knew what they were doing all along. We fell for it. And now, it might be too late to stop it. Even now, they tell us that “the AI revolution is coming”. No, the AI revolution started a long, long time ago. And like a science fiction movie where the bad guys have infiltrated and permeated every aspect of our lives until there’s no way to fully remove them from the system, we’re trapped. 

]]> No Hey, Where's My Biscotti? 35 35 Hey, Where's My Biscotti? full cec86e8a-b6ca-4b7f-aab1-2e3bdac29ead https://share.transistor.fm/s/cf856b22 Humans love bonuses. We love to feel special. So what's the biscotti in the project you're working on right now?

]]> Humans love bonuses. We love to feel special. So what's the biscotti in the project you're working on right now?

]]> Mon, 12 Jun 2023 00:05:00 -0700 Neil Hedley Neil Hedley 497 Humans love bonuses. We love to feel special. So what's the biscotti in the project you're working on right now?

]]> No The Gorilla In The Room 34 34 The Gorilla In The Room full fa8b1357-a696-4ccb-a880-65c343005bf7 https://share.transistor.fm/s/90145261 It's human nature to give credit where no credit is due. (Accidentally, of course.) Don't let the gorilla in the room steal your thunder.

]]> It's human nature to give credit where no credit is due. (Accidentally, of course.) Don't let the gorilla in the room steal your thunder.

]]> Mon, 22 May 2023 00:05:00 -0700 Neil Hedley Neil Hedley 406 It's human nature to give credit where no credit is due. (Accidentally, of course.) Don't let the gorilla in the room steal your thunder.

]]> No In Defense Of Defensibility 33 33 In Defense Of Defensibility full 96ccbc99-12c8-4282-8eac-2392f0d82153 https://share.transistor.fm/s/39ca7f23 Doing things on purpose is the difference between the pros and the cons. (And by "pros and cons" I don't mean "positives and negatives".)

]]> Doing things on purpose is the difference between the pros and the cons. (And by "pros and cons" I don't mean "positives and negatives".)

]]> Mon, 01 May 2023 00:05:00 -0700 Neil Hedley Neil Hedley 390 Doing things on purpose is the difference between the pros and the cons. (And by "pros and cons" I don't mean "positives and negatives".)

]]> No The Consumer Is Always Right - Even When They're Idiots 32 32 The Consumer Is Always Right - Even When They're Idiots full d6889100-8718-412f-b8eb-b3a16900fb0d https://share.transistor.fm/s/1237b877 But keeping that in mind, you have to choose which hills to die on.

]]> But keeping that in mind, you have to choose which hills to die on.

]]> Mon, 17 Apr 2023 00:05:00 -0700 Neil Hedley Neil Hedley 497 But keeping that in mind, you have to choose which hills to die on.

]]> No Is It Podcasting's Pendulum? Or Is It A Wrecking Ball? 31 31 Is It Podcasting's Pendulum? Or Is It A Wrecking Ball? full f8117500-e455-483e-9ee0-2d2ed2f680f5 https://share.transistor.fm/s/6ce6c607 We might be seeing a momentum shift in the podcast industry. But as yet more evidence that podcasting isn't as unique as the gurus would have you believe, we've been here a hundred times before.

]]> We might be seeing a momentum shift in the podcast industry. But as yet more evidence that podcasting isn't as unique as the gurus would have you believe, we've been here a hundred times before.

]]> Mon, 03 Apr 2023 00:05:00 -0700 Neil Hedley Neil Hedley 747 We might be seeing a momentum shift in the podcast industry. But as yet more evidence that podcasting isn't as unique as the gurus would have you believe, we've been here a hundred times before.

]]> No Hiatus Hysteria & The Myth of the Publishing Schedule 30 30 Hiatus Hysteria & The Myth of the Publishing Schedule full c7592d90-d1ad-40c1-aa67-9e505c912f49 https://share.transistor.fm/s/78c17774 It's been four months since the last episode of this show.

Certainly it has podfaded and will never recover, right?

]]> It's been four months since the last episode of this show.

Certainly it has podfaded and will never recover, right?

]]> Mon, 20 Mar 2023 00:05:00 -0700 Neil Hedley Neil Hedley 610 It's been four months since the last episode of this show.

Certainly it has podfaded and will never recover, right?

]]> No Going Through The Motions 29 29 Going Through The Motions full 09dc3362-dcab-493b-b3db-f65a95492542 https://share.transistor.fm/s/c3a3fc5a Not everything has to be a passion project. But going through the motions is a conscious choice. A quick story might help you get back on track.

]]> Not everything has to be a passion project. But going through the motions is a conscious choice. A quick story might help you get back on track.

]]> Mon, 21 Nov 2022 01:05:00 -0700 Neil Hedley Neil Hedley 660 Not everything has to be a passion project. But going through the motions is a conscious choice. A quick story might help you get back on track.

]]> No Why Your A/B Testing Isn't Working 28 28 Why Your A/B Testing Isn't Working full 9cafd6bc-ad5d-44aa-b25d-571ccc245831 https://share.transistor.fm/s/72d15ff3 A/B Testing isn't new. It wasn't invented by the tech community. And that might be why many people are just plain using it wrong.

]]> A/B Testing isn't new. It wasn't invented by the tech community. And that might be why many people are just plain using it wrong.

]]> Mon, 14 Nov 2022 01:05:00 -0700 Neil Hedley Neil Hedley 498 A/B Testing isn't new. It wasn't invented by the tech community. And that might be why many people are just plain using it wrong.

]]> No Advertising Fails On This One Mistake 27 27 Advertising Fails On This One Mistake full b98774fb-163b-4215-a441-99851afef22a https://share.transistor.fm/s/268245a3 Advertising fails, as far as I'm concerned, for one reason more than any other. Maybe this perspective shift can change your results.

]]> Advertising fails, as far as I'm concerned, for one reason more than any other. Maybe this perspective shift can change your results.

]]> Mon, 07 Nov 2022 01:05:00 -0700 Neil Hedley Neil Hedley 637 Advertising fails, as far as I'm concerned, for one reason more than any other. Maybe this perspective shift can change your results.

]]> No Content Creation and the Genesis of a Curmudgeon 26 26 Content Creation and the Genesis of a Curmudgeon full 3d2589fb-790d-49e5-8474-7434893a70c9 https://share.transistor.fm/s/1725fd9a Content creation is supposed to be fun... isn't it?

]]> Content creation is supposed to be fun... isn't it?

]]> Mon, 17 Oct 2022 00:05:00 -0700 Neil Hedley Neil Hedley 563 Content creation is supposed to be fun... isn't it?

]]> No Attention As Currency 25 25 Attention As Currency full 59311cb8-c2b5-4d28-badc-25614a7d1053 https://share.transistor.fm/s/da0e221b We use the specific phrase, "PAY attention" for a reason, but seldom stop to think about the value of what's being paid for. Let's explore attention as currency.

]]> We use the specific phrase, "PAY attention" for a reason, but seldom stop to think about the value of what's being paid for. Let's explore attention as currency.

]]> Mon, 10 Oct 2022 00:05:00 -0700 Neil Hedley Neil Hedley 622 We use the specific phrase, "PAY attention" for a reason, but seldom stop to think about the value of what's being paid for. Let's explore attention as currency.

]]> No Stop Selling Me Stuff 24 24 Stop Selling Me Stuff full c991b54d-5d78-46b2-ab29-8b733ac4e661 https://share.transistor.fm/s/199f925a There comes a time when you get to stop selling, and instead focus on helping. Sadly, most marketers have forgotten what that looks like.

]]> There comes a time when you get to stop selling, and instead focus on helping. Sadly, most marketers have forgotten what that looks like.

]]> Mon, 03 Oct 2022 00:05:00 -0700 Neil Hedley Neil Hedley 422 There comes a time when you get to stop selling, and instead focus on helping. Sadly, most marketers have forgotten what that looks like.

]]> No Introducing Enhancement Marketing™ 23 23 Introducing Enhancement Marketing™ full e43ac8f9-aceb-4038-8722-b13f1fae0e3f https://share.transistor.fm/s/f0a8f8be Enhancement Marketing represents what I think could be a seismic shift in the way we connect with people.

Details on the program, the discount, the perks - everything you might want to know. (Except I forgot to mention the part about the money-back guarantee.)

]]> Enhancement Marketing represents what I think could be a seismic shift in the way we connect with people.

Details on the program, the discount, the perks - everything you might want to know. (Except I forgot to mention the part about the money-back guarantee.)

]]> Tue, 13 Sep 2022 00:05:00 -0700 Neil Hedley Neil Hedley 749 Enhancement Marketing represents what I think could be a seismic shift in the way we connect with people.

Details on the program, the discount, the perks - everything you might want to know. (Except I forgot to mention the part about the money-back guarantee.)

]]> No Funny Advertising Doesn't Work... Does It? 22 22 Funny Advertising Doesn't Work... Does It? full e5dd5217-84be-407c-9264-b594a85b74f0 https://share.transistor.fm/s/b2058b1b "Dying is easy. Comedy is hard." goes the quote. Funny advertising is even harder. Gurus might be talking you out of it for reasons other than you were expecting.

]]> "Dying is easy. Comedy is hard." goes the quote. Funny advertising is even harder. Gurus might be talking you out of it for reasons other than you were expecting.

]]> Mon, 05 Sep 2022 00:05:00 -0700 Neil Hedley Neil Hedley 542 "Dying is easy. Comedy is hard." goes the quote. Funny advertising is even harder. Gurus might be talking you out of it for reasons other than you were expecting.

]]> No Google Says "You Should Have Listened To Neil Hedley" 21 21 Google Says "You Should Have Listened To Neil Hedley" full 08f828d0-35d4-4b2e-8172-8a4e00f95a89 https://share.transistor.fm/s/df540c8d For people who never stopped writing for other people, Google's latest SEO guidance wasn't the horrific death knell it spelled for others.

]]> For people who never stopped writing for other people, Google's latest SEO guidance wasn't the horrific death knell it spelled for others.

]]> Mon, 29 Aug 2022 00:05:00 -0700 Neil Hedley Neil Hedley 797 For people who never stopped writing for other people, Google's latest SEO guidance wasn't the horrific death knell it spelled for others.

]]> No The Hollywood Quote We All Got Wrong 20 20 The Hollywood Quote We All Got Wrong full f3241939-a7bc-4379-a942-73e775860f04 https://share.transistor.fm/s/dc6d1e20 When famous people say things that get repurposed as business mantras, the potential for misinterpretation abounds.

]]> When famous people say things that get repurposed as business mantras, the potential for misinterpretation abounds.

]]> Mon, 27 Jun 2022 00:05:00 -0700 Neil Hedley Neil Hedley 718 When famous people say things that get repurposed as business mantras, the potential for misinterpretation abounds.

]]> No My Lifetime Ban from the Podcasting Cool Kids Club 19 19 My Lifetime Ban from the Podcasting Cool Kids Club full af771796-5db2-424e-85de-502209c5a3a6 https://share.transistor.fm/s/3c950645 SPOILER ALERT: The entire episode builds to the mic drop moment with the last two sentences. If you're offended by this piece, I challenge you to get that far.

]]> SPOILER ALERT: The entire episode builds to the mic drop moment with the last two sentences. If you're offended by this piece, I challenge you to get that far.

]]> Mon, 13 Jun 2022 00:05:00 -0700 Neil Hedley Neil Hedley 669 SPOILER ALERT: The entire episode builds to the mic drop moment with the last two sentences. If you're offended by this piece, I challenge you to get that far.

]]> No What Podcasters Can Learn From Their Golf Game 18 18 What Podcasters Can Learn From Their Golf Game full 3a8907e1-f18b-4292-9c3a-74f90589976c https://share.transistor.fm/s/a0bbca66 As we try to do with every episode, the lessons here apply to SO much more than what the title suggests. Podcasters, sure. But culinary wannabes and budding carpenters, too.

]]> As we try to do with every episode, the lessons here apply to SO much more than what the title suggests. Podcasters, sure. But culinary wannabes and budding carpenters, too.

]]> Mon, 30 May 2022 00:05:00 -0700 Neil Hedley Neil Hedley 121 As we try to do with every episode, the lessons here apply to SO much more than what the title suggests. Podcasters, sure. But culinary wannabes and budding carpenters, too.

]]> No What's Your Favorite Position? 17 17 What's Your Favorite Position? full 86004e21-71f2-4d2c-acf0-e4ec163adb94 https://share.transistor.fm/s/1abae5bd Your position is different from your niche, but equally critical to your success. And if you're not careful, someone will assign a position to you.

]]> Your position is different from your niche, but equally critical to your success. And if you're not careful, someone will assign a position to you.

]]> Mon, 23 May 2022 00:05:00 -0700 Neil Hedley Neil Hedley 924 Your position is different from your niche, but equally critical to your success. And if you're not careful, someone will assign a position to you.

]]> No Soufflé As A Teaching Tool 16 16 Soufflé As A Teaching Tool full f8ba386a-484a-4e43-a416-b8e53d4dfaaa https://share.transistor.fm/s/6e5e10a5 I hope that disagreeing with Jim from "Ask The Podcast Coach" goes better than disagreeing with Chef Gordon Ramsay.

]]> I hope that disagreeing with Jim from "Ask The Podcast Coach" goes better than disagreeing with Chef Gordon Ramsay.

]]> Mon, 09 May 2022 00:05:00 -0700 Neil Hedley Neil Hedley 924 I hope that disagreeing with Jim from "Ask The Podcast Coach" goes better than disagreeing with Chef Gordon Ramsay.

]]> No The Art of Not Creating 15 15 The Art of Not Creating full 98c5220f-8f26-4ed5-af6e-f849c4771b86 https://share.transistor.fm/s/f28a7de5 Just because you can do a thing, doesn't always mean you should.

]]> Just because you can do a thing, doesn't always mean you should.

]]> Mon, 02 May 2022 00:05:00 -0700 Neil Hedley Neil Hedley 924 Just because you can do a thing, doesn't always mean you should.

]]> No Are You Talkin' To Me?! 14 14 Are You Talkin' To Me?! full ef78a2af-de19-4f7d-8459-e5c25fdf7ad5 https://share.transistor.fm/s/1844d282 For most media, we're told that connection is key. But it's possible that you're subconsciously torpedoing that connection with some of the first words out of your mouth. The good news? It's very easy to correct. It might just involve breaking some habits that aren't serving you.

]]> For most media, we're told that connection is key. But it's possible that you're subconsciously torpedoing that connection with some of the first words out of your mouth. The good news? It's very easy to correct. It might just involve breaking some habits that aren't serving you.

]]> Mon, 25 Apr 2022 00:05:00 -0700 Neil Hedley Neil Hedley 451 For most media, we're told that connection is key. But it's possible that you're subconsciously torpedoing that connection with some of the first words out of your mouth. The good news? It's very easy to correct. It might just involve breaking some habits that aren't serving you.

]]> No Normalizing Mediocrity 13 13 Normalizing Mediocrity full f8f539c9-7635-44f6-aec8-557c98e5b722 https://share.transistor.fm/s/6cd4348c While it's admirable to have the attitude that you're not competing with your peers, does it also insulate you from having to admit that your skill set might be inferior?

]]> While it's admirable to have the attitude that you're not competing with your peers, does it also insulate you from having to admit that your skill set might be inferior?

]]> Tue, 19 Apr 2022 00:05:00 -0700 Neil Hedley Neil Hedley 805 While it's admirable to have the attitude that you're not competing with your peers, does it also insulate you from having to admit that your skill set might be inferior?

]]> No The Connection Reflection 12 12 The Connection Reflection full e9b76eaf-adfa-43a3-9f2c-52394beb274d https://share.transistor.fm/s/c1f2fa03 You can make the argument - and I will here - that connection might be the single most important aspect of human life. But maybe we should look at the quality of those connections.

]]> You can make the argument - and I will here - that connection might be the single most important aspect of human life. But maybe we should look at the quality of those connections.

]]> Mon, 11 Apr 2022 00:05:00 -0700 Neil Hedley Neil Hedley 580 You can make the argument - and I will here - that connection might be the single most important aspect of human life. But maybe we should look at the quality of those connections.

]]> No Iterating VS Quitterating 11 11 Iterating VS Quitterating full 69fe80ab-d524-4f5d-a2b7-09b86adda820 https://share.transistor.fm/s/08f5ec8b It used to be that the only thing you needed to claim "professional" status was to collect a paycheck. Now, I think it's something more.

]]> It used to be that the only thing you needed to claim "professional" status was to collect a paycheck. Now, I think it's something more.

]]> Mon, 04 Apr 2022 00:05:00 -0700 Neil Hedley Neil Hedley 497 It used to be that the only thing you needed to claim "professional" status was to collect a paycheck. Now, I think it's something more.

]]> No Zen and the Art of Ambulance Chasing 10 10 Zen and the Art of Ambulance Chasing full 0d43e229-2f06-430c-abbb-4612a72f1af7 https://share.transistor.fm/s/40757b40 Knowing who your intended audience is - and thinking of them as an actual person - not only helps you avoid creating things that don't interest them; it also prevents you from insulting them. Or worse.

]]> Knowing who your intended audience is - and thinking of them as an actual person - not only helps you avoid creating things that don't interest them; it also prevents you from insulting them. Or worse.

]]> Mon, 28 Mar 2022 00:05:00 -0700 Neil Hedley Neil Hedley 624 Knowing who your intended audience is - and thinking of them as an actual person - not only helps you avoid creating things that don't interest them; it also prevents you from insulting them. Or worse.

]]> No What Most People Get Wrong In Front Of A Microphone 9 9 What Most People Get Wrong In Front Of A Microphone full 435a7cde-1d88-410e-89cc-67f015177d94 https://share.transistor.fm/s/3ba39f61 Let's have this conversation now, one time, and then we never have to cover it again.

]]> Let's have this conversation now, one time, and then we never have to cover it again.

]]> Mon, 21 Mar 2022 00:05:00 -0700 Neil Hedley Neil Hedley 544 Let's have this conversation now, one time, and then we never have to cover it again.

]]> No Don't Find A Niche. Find The Right Niche. 8 8 Don't Find A Niche. Find The Right Niche. full cb8593a3-e2dd-4fe2-beb9-80ae383c14a2 https://share.transistor.fm/s/64a662af Joe Rogan doesn't care that I don't like his podcast. And he shouldn't, either.

]]> Joe Rogan doesn't care that I don't like his podcast. And he shouldn't, either.

]]> Mon, 14 Mar 2022 00:05:00 -0700 Neil Hedley Neil Hedley 666 Joe Rogan doesn't care that I don't like his podcast. And he shouldn't, either.

]]> No What Marketers Can Learn From My 3-Year-Old 7 7 What Marketers Can Learn From My 3-Year-Old full 8e75bdba-2716-467c-a47b-7dbec628dd0e https://share.transistor.fm/s/5b181f86 Toddlers should attend more board meetings. We'd wind up with much smarter content.

]]> Toddlers should attend more board meetings. We'd wind up with much smarter content.

]]> Mon, 07 Mar 2022 01:05:00 -0700 Neil Hedley Neil Hedley 599 Toddlers should attend more board meetings. We'd wind up with much smarter content.

]]> No Why On Earth Would You Call It "The Blog"? 6 6 Why On Earth Would You Call It "The Blog"? full 9f14315c-2c52-41e0-bd9a-7763f6dd4006 https://share.transistor.fm/s/fc1d0e62 Or, how being the smartest kid in the room might be hurting you.

]]> Or, how being the smartest kid in the room might be hurting you.

]]> Sun, 27 Feb 2022 01:05:00 -0700 Neil Hedley Neil Hedley 732 Or, how being the smartest kid in the room might be hurting you.

]]> No The One Thing That's Killing Your Writing 5 5 The One Thing That's Killing Your Writing full 046ee66c-e0cd-470c-aced-4a16865d2626 https://share.transistor.fm/s/e374a2fb A media giant told my friend to let them know anytime she published new content, so the media giant could amplify it. As you'd expect, my friend immediately stopped writing. Wait, what?

]]> A media giant told my friend to let them know anytime she published new content, so the media giant could amplify it. As you'd expect, my friend immediately stopped writing. Wait, what?

]]> Sun, 13 Feb 2022 01:05:00 -0700 Neil Hedley Neil Hedley 643 A media giant told my friend to let them know anytime she published new content, so the media giant could amplify it. As you'd expect, my friend immediately stopped writing. Wait, what?

]]> No Norm MacDonald, Marketing Genius 4 4 Norm MacDonald, Marketing Genius full 680c398d-8c49-4fb4-9ac3-8bdc00e703fd https://share.transistor.fm/s/19ea5dff In the two or three hundred shows I did with my old friend Norm MacDonald, there was one bit that marketers would do well to pay attention to.

]]> In the two or three hundred shows I did with my old friend Norm MacDonald, there was one bit that marketers would do well to pay attention to.

]]> Sun, 06 Feb 2022 01:05:00 -0700 Neil Hedley Neil Hedley 652 In the two or three hundred shows I did with my old friend Norm MacDonald, there was one bit that marketers would do well to pay attention to.

]]> No How To Get "Natural Sound" 3 3 How To Get "Natural Sound" full eb9b93ad-5f36-4e74-8d75-c1c06ecd60b4 https://share.transistor.fm/s/094a8ad2 Audio producers have long been obsessed with how to recreate naturally-occurring sounds in a studio environment. Technology has made it easier than ever... to be lazy.

]]> Audio producers have long been obsessed with how to recreate naturally-occurring sounds in a studio environment. Technology has made it easier than ever... to be lazy.

]]> Sun, 30 Jan 2022 01:15:00 -0700 Neil Hedley Neil Hedley 805 Audio producers have long been obsessed with how to recreate naturally-occurring sounds in a studio environment. Technology has made it easier than ever... to be lazy.

]]> No The Uncomfortable Truth About Podcast Advertising 2 2 The Uncomfortable Truth About Podcast Advertising full 779a46db-1b08-43c3-9b93-fbfe98192dda https://share.transistor.fm/s/429b475a We'll probably catch considerable heat for this. But somebody's got to say it.

Why do you really think host-read ads supposedly work better than traditional "commercials"? The truth might hurt some. But here it comes.

]]> We'll probably catch considerable heat for this. But somebody's got to say it.

Why do you really think host-read ads supposedly work better than traditional "commercials"? The truth might hurt some. But here it comes.

]]> Sun, 30 Jan 2022 01:10:00 -0700 Neil Hedley Neil Hedley 856 We'll probably catch considerable heat for this. But somebody's got to say it.

Why do you really think host-read ads supposedly work better than traditional "commercials"? The truth might hurt some. But here it comes.

]]> No The Awesomeness Of Hyperbole 1 1 The Awesomeness Of Hyperbole full bb52fba3-2d0e-45e1-8164-6e2124558642 https://share.transistor.fm/s/a432c33e Hyperbole is literally the worst thing in the history of the Universe.

Wait, what?

]]> Hyperbole is literally the worst thing in the history of the Universe.

Wait, what?

]]> Sun, 30 Jan 2022 01:05:00 -0700 Neil Hedley Neil Hedley 520 Hyperbole is literally the worst thing in the history of the Universe.

Wait, what?

]]> No