<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet href="/stylesheet.xsl" type="text/xsl"?>
<rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:podcast="https://podcastindex.org/namespace/1.0">
  <channel>
    <atom:link rel="self" type="application/rss+xml" href="https://feeds.transistor.fm/the-underlay-a-clever-choice-podcast" title="MP3 Audio"/>
    <atom:link rel="hub" href="https://pubsubhubbub.appspot.com/"/>
    <podcast:podping usesPodping="true"/>
    <title>The Underlay - A Clever Choice Podcast</title>
    <generator>Transistor (https://transistor.fm)</generator>
    <itunes:new-feed-url>https://feeds.transistor.fm/the-underlay-a-clever-choice-podcast</itunes:new-feed-url>
    <description>There's more to flooring than just laying boards. We take you inside and under the flooring industry and give you a look at what makes Clever Choice Flooring the perfect solution for you.</description>
    <copyright>© 2026 Resonance Media Agency</copyright>
    <podcast:guid>db7e371f-1730-59e6-a61c-26652972252c</podcast:guid>
    <podcast:locked owner="mdjwhite2097@gmail.com">no</podcast:locked>
    <language>en</language>
    <pubDate>Tue, 31 Mar 2026 00:01:11 +1000</pubDate>
    <lastBuildDate>Tue, 31 Mar 2026 00:02:04 +1000</lastBuildDate>
    <image>
      <url>https://img.transistorcdn.com/ZqFvLM8x30pck-_JMqq4NXnmo_m9KKO6dYkE4UZR1Ek/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzMzNTUzLzE3MTA4/OTA4OTMtYXJ0d29y/ay5qcGc.jpg</url>
      <title>The Underlay - A Clever Choice Podcast</title>
    </image>
    <itunes:category text="Leisure">
      <itunes:category text="Home &amp; Garden"/>
    </itunes:category>
    <itunes:category text="Business"/>
    <itunes:type>episodic</itunes:type>
    <itunes:author>Resonance Media Agency</itunes:author>
    <itunes:image href="https://img.transistorcdn.com/ZqFvLM8x30pck-_JMqq4NXnmo_m9KKO6dYkE4UZR1Ek/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzMzNTUzLzE3MTA4/OTA4OTMtYXJ0d29y/ay5qcGc.jpg"/>
    <itunes:summary>There's more to flooring than just laying boards. We take you inside and under the flooring industry and give you a look at what makes Clever Choice Flooring the perfect solution for you.</itunes:summary>
    <itunes:subtitle>There's more to flooring than just laying boards.</itunes:subtitle>
    <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
    <itunes:owner>
      <itunes:name>Clever Choice Flooring</itunes:name>
      <itunes:email>mdjwhite2097@gmail.com</itunes:email>
    </itunes:owner>
    <itunes:complete>No</itunes:complete>
    <itunes:explicit>No</itunes:explicit>
    <item>
      <title>Floortec 2026: The Industry Comes Together</title>
      <itunes:episode>82</itunes:episode>
      <podcast:episode>82</podcast:episode>
      <itunes:title>Floortec 2026: The Industry Comes Together</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">35025db9-b677-43ff-ac8a-930ef5ef90a5</guid>
      <link>https://share.transistor.fm/s/85f463c3</link>
      <description>
        <![CDATA[<p>Floortec 2026 delivered one of the most electric days the Australian flooring industry has seen in years, and The Underlay was right in the middle of it. Recorded live at the iconic Melbourne Cricket Ground, this special "best of" episode brings together the voices of the key players who made the event unforgettable.</p><p>Matt and Michael kick things off with Micko and Sam from Dream Flooring, discussing what it takes to run a high-energy flooring business while managing family life, social media, and early morning gym sessions. The conversation quickly becomes a candid look at the hustle behind the highlight reel and why putting yourself out there always beats playing it safe.</p><p>Next, the team catches up with Clever Choice's Victorian reps, Rob and Brad, for their first impressions of Floortec. From the camaraderie between competitors to the sheer scale of what floor preparation has become in the modern industry, it's clear this event is about more than just product.</p><p>Fresh faces Jodie and Ross, the new Leadership Team at Andersons Flooring, bring an outsider's perspective to a trade steeped in tradition. Three months in, they're already fired up about apprenticeships, gender balance, and serving 54 franchisees across Australia.</p><p>Dale from the Quick Step Academy drops some serious knowledge on installation standards, the importance of subfloor preparation, and the next evolution of the Master Installer course, now featuring deliberately crooked walls and all.</p><p>Wrapping things up in style is FCIA Chairman Brett Sturgess, who reflects on a sold-out gala, a growing event, and an industry that's strongest when it comes together as one.</p><p>#TheUnderlayPodcast #Floortec2026 #CleverChoiceFlooring #FlooringIndustry #FCIA #FlooringAustralia #Apprenticeships #FloorPrep #WomenInFlooring #FlooringProfessionals</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Floortec 2026 delivered one of the most electric days the Australian flooring industry has seen in years, and The Underlay was right in the middle of it. Recorded live at the iconic Melbourne Cricket Ground, this special "best of" episode brings together the voices of the key players who made the event unforgettable.</p><p>Matt and Michael kick things off with Micko and Sam from Dream Flooring, discussing what it takes to run a high-energy flooring business while managing family life, social media, and early morning gym sessions. The conversation quickly becomes a candid look at the hustle behind the highlight reel and why putting yourself out there always beats playing it safe.</p><p>Next, the team catches up with Clever Choice's Victorian reps, Rob and Brad, for their first impressions of Floortec. From the camaraderie between competitors to the sheer scale of what floor preparation has become in the modern industry, it's clear this event is about more than just product.</p><p>Fresh faces Jodie and Ross, the new Leadership Team at Andersons Flooring, bring an outsider's perspective to a trade steeped in tradition. Three months in, they're already fired up about apprenticeships, gender balance, and serving 54 franchisees across Australia.</p><p>Dale from the Quick Step Academy drops some serious knowledge on installation standards, the importance of subfloor preparation, and the next evolution of the Master Installer course, now featuring deliberately crooked walls and all.</p><p>Wrapping things up in style is FCIA Chairman Brett Sturgess, who reflects on a sold-out gala, a growing event, and an industry that's strongest when it comes together as one.</p><p>#TheUnderlayPodcast #Floortec2026 #CleverChoiceFlooring #FlooringIndustry #FCIA #FlooringAustralia #Apprenticeships #FloorPrep #WomenInFlooring #FlooringProfessionals</p>]]>
      </content:encoded>
      <pubDate>Tue, 31 Mar 2026 00:01:00 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/85f463c3/c3269626.mp3" length="53076635" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>3790</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Floortec 2026 delivered one of the most electric days the Australian flooring industry has seen in years, and The Underlay was right in the middle of it. Recorded live at the iconic Melbourne Cricket Ground, this special "best of" episode brings together the voices of the key players who made the event unforgettable.</p><p>Matt and Michael kick things off with Micko and Sam from Dream Flooring, discussing what it takes to run a high-energy flooring business while managing family life, social media, and early morning gym sessions. The conversation quickly becomes a candid look at the hustle behind the highlight reel and why putting yourself out there always beats playing it safe.</p><p>Next, the team catches up with Clever Choice's Victorian reps, Rob and Brad, for their first impressions of Floortec. From the camaraderie between competitors to the sheer scale of what floor preparation has become in the modern industry, it's clear this event is about more than just product.</p><p>Fresh faces Jodie and Ross, the new Leadership Team at Andersons Flooring, bring an outsider's perspective to a trade steeped in tradition. Three months in, they're already fired up about apprenticeships, gender balance, and serving 54 franchisees across Australia.</p><p>Dale from the Quick Step Academy drops some serious knowledge on installation standards, the importance of subfloor preparation, and the next evolution of the Master Installer course, now featuring deliberately crooked walls and all.</p><p>Wrapping things up in style is FCIA Chairman Brett Sturgess, who reflects on a sold-out gala, a growing event, and an industry that's strongest when it comes together as one.</p><p>#TheUnderlayPodcast #Floortec2026 #CleverChoiceFlooring #FlooringIndustry #FCIA #FlooringAustralia #Apprenticeships #FloorPrep #WomenInFlooring #FlooringProfessionals</p>]]>
      </itunes:summary>
      <itunes:keywords>The Underlay Podcast, Clever Choice Flooring, Flooring Podcast, Floortec 2026, Flooring industry Australia, Clever Choice Flooring, FCIA, Floor preparation, Subfloor standards, Apprenticeships in flooring, Quick Step Academy, Master Installer certification, Andersons Flooring, Women in flooring, Flooring trade events, Dream Flooring, Installation standards, MJS Floors, Flooring podcast Australia, Melbourne Cricket Ground, Flooring retail Australia, Industry training, Flooring gala 2026</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The MAPEI Story: Training, Systems and Sustainability</title>
      <itunes:episode>81</itunes:episode>
      <podcast:episode>81</podcast:episode>
      <itunes:title>The MAPEI Story: Training, Systems and Sustainability</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">faaff83a-c610-4020-8f62-c9f62334285b</guid>
      <link>https://share.transistor.fm/s/d4197017</link>
      <description>
        <![CDATA[<p>This episode of <strong>The Underlay</strong> comes to you live from <strong>Floortec 2026 at the MCG</strong>, where Matt and Michael sit down with the event's platinum sponsors, global construction giant <strong>MAPEI</strong>. Joining the conversation are MAPEI’s General Manager, Marco, and Sales Representative, Kristian, for an insightful discussion about the future of the flooring industry, the importance of education, and why proper installation systems matter more than ever. </p><p>The conversation dives into the strong relationship between MAPEI and the <strong>FCIA</strong>, highlighting how both organisations share a commitment to training, apprenticeships, and improving industry standards. With a shortage of qualified installers still impacting flooring nationwide, the episode explores how initiatives like the <strong>MAPEI Academy</strong> and FCIA training programs are helping build the next generation of skilled tradespeople. </p><p>Marco also shares the remarkable story behind MAPEI, from its beginnings in <strong>Milan in 1937</strong> to becoming a global leader with operations across five continents and more than 55 manufacturing plants worldwide. The discussion covers how innovation, research and sustainability are shaping the company's future, including reducing environmental impact and developing more durable flooring systems. </p><p>Kristian brings a practical perspective as a former installer, explaining how the industry has evolved over the past decade, particularly in substrate preparation, system-based installation, and the growing focus on environmental responsibility. The message is clear: great flooring starts from the ground up.</p><p>It's an engaging episode packed with industry knowledge, stories from the field and a few laughs along the way as The Underlay continues its mission of connecting the people who make the flooring industry what it is.</p><p><br></p><p>#TheUnderlayPodcast #MAPEI #Floortec2026 #FlooringIndustry #FloorPreparation #InstallerTraining #FCIA #FlooringEducation #ConstructionInnovation #CleverChoiceFlooring</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This episode of <strong>The Underlay</strong> comes to you live from <strong>Floortec 2026 at the MCG</strong>, where Matt and Michael sit down with the event's platinum sponsors, global construction giant <strong>MAPEI</strong>. Joining the conversation are MAPEI’s General Manager, Marco, and Sales Representative, Kristian, for an insightful discussion about the future of the flooring industry, the importance of education, and why proper installation systems matter more than ever. </p><p>The conversation dives into the strong relationship between MAPEI and the <strong>FCIA</strong>, highlighting how both organisations share a commitment to training, apprenticeships, and improving industry standards. With a shortage of qualified installers still impacting flooring nationwide, the episode explores how initiatives like the <strong>MAPEI Academy</strong> and FCIA training programs are helping build the next generation of skilled tradespeople. </p><p>Marco also shares the remarkable story behind MAPEI, from its beginnings in <strong>Milan in 1937</strong> to becoming a global leader with operations across five continents and more than 55 manufacturing plants worldwide. The discussion covers how innovation, research and sustainability are shaping the company's future, including reducing environmental impact and developing more durable flooring systems. </p><p>Kristian brings a practical perspective as a former installer, explaining how the industry has evolved over the past decade, particularly in substrate preparation, system-based installation, and the growing focus on environmental responsibility. The message is clear: great flooring starts from the ground up.</p><p>It's an engaging episode packed with industry knowledge, stories from the field and a few laughs along the way as The Underlay continues its mission of connecting the people who make the flooring industry what it is.</p><p><br></p><p>#TheUnderlayPodcast #MAPEI #Floortec2026 #FlooringIndustry #FloorPreparation #InstallerTraining #FCIA #FlooringEducation #ConstructionInnovation #CleverChoiceFlooring</p>]]>
      </content:encoded>
      <pubDate>Tue, 17 Mar 2026 00:01:00 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/d4197017/1615f223.mp3" length="53053719" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>2210</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>This episode of <strong>The Underlay</strong> comes to you live from <strong>Floortec 2026 at the MCG</strong>, where Matt and Michael sit down with the event's platinum sponsors, global construction giant <strong>MAPEI</strong>. Joining the conversation are MAPEI’s General Manager, Marco, and Sales Representative, Kristian, for an insightful discussion about the future of the flooring industry, the importance of education, and why proper installation systems matter more than ever. </p><p>The conversation dives into the strong relationship between MAPEI and the <strong>FCIA</strong>, highlighting how both organisations share a commitment to training, apprenticeships, and improving industry standards. With a shortage of qualified installers still impacting flooring nationwide, the episode explores how initiatives like the <strong>MAPEI Academy</strong> and FCIA training programs are helping build the next generation of skilled tradespeople. </p><p>Marco also shares the remarkable story behind MAPEI, from its beginnings in <strong>Milan in 1937</strong> to becoming a global leader with operations across five continents and more than 55 manufacturing plants worldwide. The discussion covers how innovation, research and sustainability are shaping the company's future, including reducing environmental impact and developing more durable flooring systems. </p><p>Kristian brings a practical perspective as a former installer, explaining how the industry has evolved over the past decade, particularly in substrate preparation, system-based installation, and the growing focus on environmental responsibility. The message is clear: great flooring starts from the ground up.</p><p>It's an engaging episode packed with industry knowledge, stories from the field and a few laughs along the way as The Underlay continues its mission of connecting the people who make the flooring industry what it is.</p><p><br></p><p>#TheUnderlayPodcast #MAPEI #Floortec2026 #FlooringIndustry #FloorPreparation #InstallerTraining #FCIA #FlooringEducation #ConstructionInnovation #CleverChoiceFlooring</p>]]>
      </itunes:summary>
      <itunes:keywords>The Underlay Podcast, MAPEI flooring systems, Floortec 2026, FCIA flooring industry, Flooring installation training, Flooring apprenticeship Australia, Subfloor preparation systems, Flooring adhesives and levelling compounds, Construction materials industry, Flooring installation best practices, Sustainable construction materials, Flooring system approach, Installer education flooring, Flooring industry podcast Australia, Flooring trade discussion, Flooring suppliers and installers, Flooring technology innovation, Flooring training academy, Construction chemicals flooring, Clever Choice Flooring</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Flooring Xtra Narellan: Family, Flooring and No Bull</title>
      <itunes:episode>80</itunes:episode>
      <podcast:episode>80</podcast:episode>
      <itunes:title>Flooring Xtra Narellan: Family, Flooring and No Bull</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">44806cec-1040-4694-b607-e1a9e4f47e28</guid>
      <link>https://share.transistor.fm/s/ad3e5058</link>
      <description>
        <![CDATA[<p>The Sydney road trip continues on <em>The Underlay</em> as Matt heads into Western Sydney to visit the team at <strong>Flooring Extra Narellan</strong>, sitting down with Tom, Jamie and Anthony for one of the most honest and entertaining conversations of the tour. What starts as a few laughs quickly turns into a real look at what running a modern flooring business actually involves.</p><p>The trio share how they each fell into flooring from completely different backgrounds, from growing up in a family carpet shop, to stumbling into retail after school, to coming across from the tiling trade by accident. Despite different paths, the outcome is the same: flooring becomes more than a job. It becomes a livelihood, a family, and for many in the industry, a lifetime career. </p><p>A major theme of the episode is professionalism in the flooring industry. The team talks openly about the need for apprenticeships, licensing, and better collaboration among retailers, installers, and suppliers. They explain why great installers are the backbone of the business and how communication between the store and tradesperson directly impacts the customer's final result. </p><p>Floor preparation also takes centre stage, with the boys reinforcing a message heard throughout the tour: the quality of the subfloor determines the quality of the finished floor. From managing expectations to walking away from jobs that can't be done properly, they explain why doing the job right matters more than simply winning the sale.</p><p>It's a fun, honest and educational episode about culture, teamwork and building trust with customers in a constantly changing industry.</p><p><br></p><p>#TheUnderlayPodcast #FlooringExtraProspect #FlooringIndustry #FloorPreparation #InstallerLife #AustralianTrades #FlooringRetail #HybridFlooring #CleverChoiceFlooring #WesternSydney</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The Sydney road trip continues on <em>The Underlay</em> as Matt heads into Western Sydney to visit the team at <strong>Flooring Extra Narellan</strong>, sitting down with Tom, Jamie and Anthony for one of the most honest and entertaining conversations of the tour. What starts as a few laughs quickly turns into a real look at what running a modern flooring business actually involves.</p><p>The trio share how they each fell into flooring from completely different backgrounds, from growing up in a family carpet shop, to stumbling into retail after school, to coming across from the tiling trade by accident. Despite different paths, the outcome is the same: flooring becomes more than a job. It becomes a livelihood, a family, and for many in the industry, a lifetime career. </p><p>A major theme of the episode is professionalism in the flooring industry. The team talks openly about the need for apprenticeships, licensing, and better collaboration among retailers, installers, and suppliers. They explain why great installers are the backbone of the business and how communication between the store and tradesperson directly impacts the customer's final result. </p><p>Floor preparation also takes centre stage, with the boys reinforcing a message heard throughout the tour: the quality of the subfloor determines the quality of the finished floor. From managing expectations to walking away from jobs that can't be done properly, they explain why doing the job right matters more than simply winning the sale.</p><p>It's a fun, honest and educational episode about culture, teamwork and building trust with customers in a constantly changing industry.</p><p><br></p><p>#TheUnderlayPodcast #FlooringExtraProspect #FlooringIndustry #FloorPreparation #InstallerLife #AustralianTrades #FlooringRetail #HybridFlooring #CleverChoiceFlooring #WesternSydney</p>]]>
      </content:encoded>
      <pubDate>Tue, 03 Mar 2026 00:01:00 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/ad3e5058/a5981b43.mp3" length="72068771" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>3002</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>The Sydney road trip continues on <em>The Underlay</em> as Matt heads into Western Sydney to visit the team at <strong>Flooring Extra Narellan</strong>, sitting down with Tom, Jamie and Anthony for one of the most honest and entertaining conversations of the tour. What starts as a few laughs quickly turns into a real look at what running a modern flooring business actually involves.</p><p>The trio share how they each fell into flooring from completely different backgrounds, from growing up in a family carpet shop, to stumbling into retail after school, to coming across from the tiling trade by accident. Despite different paths, the outcome is the same: flooring becomes more than a job. It becomes a livelihood, a family, and for many in the industry, a lifetime career. </p><p>A major theme of the episode is professionalism in the flooring industry. The team talks openly about the need for apprenticeships, licensing, and better collaboration among retailers, installers, and suppliers. They explain why great installers are the backbone of the business and how communication between the store and tradesperson directly impacts the customer's final result. </p><p>Floor preparation also takes centre stage, with the boys reinforcing a message heard throughout the tour: the quality of the subfloor determines the quality of the finished floor. From managing expectations to walking away from jobs that can't be done properly, they explain why doing the job right matters more than simply winning the sale.</p><p>It's a fun, honest and educational episode about culture, teamwork and building trust with customers in a constantly changing industry.</p><p><br></p><p>#TheUnderlayPodcast #FlooringExtraProspect #FlooringIndustry #FloorPreparation #InstallerLife #AustralianTrades #FlooringRetail #HybridFlooring #CleverChoiceFlooring #WesternSydney</p>]]>
      </itunes:summary>
      <itunes:keywords>The Underlay Podcast, Flooring Extra Prospect, Flooring industry Australia, Flooring installers, Subfloor preparation, Floor prep importance, Hybrid flooring installation, Timber flooring advice, Flooring retail business, Australian flooring trades, Flooring apprenticeship, Flooring licensing, Flooring customer service, Flooring installation process, Flooring showroom experience, Western Sydney flooring, Flooring suppliers and installers, Hard flooring industry, Flooring education podcast, Clever Choice Flooring</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Flooring Xtra Hawkesbury: Where Design Meets Flooring Expertise</title>
      <itunes:episode>79</itunes:episode>
      <podcast:episode>79</podcast:episode>
      <itunes:title>Flooring Xtra Hawkesbury: Where Design Meets Flooring Expertise</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">13d9b6e1-ddad-4ccb-8116-00a904ae6bc7</guid>
      <link>https://share.transistor.fm/s/16ba306b</link>
      <description>
        <![CDATA[<p>The Sydney tour continues on <em>The Underlay</em> as Matt and Michael head to the Hawkesbury to visit one of Western Sydney's most unique showrooms, Flooring Extra Hawkesbury. Sitting down with store owner Jennifer, this episode quickly becomes far more than a store profile; it turns into a masterclass in flooring, retail, and understanding what customers actually need when choosing a floor.</p><p>Jennifer shares her journey from retail salesperson to supplier representative, and finally to opening her own store in 2017 after more than two decades in the industry. Her passion is clear; flooring isn't just a product, it's about solving problems and guiding customers through an overwhelming decision. The conversation dives into what makes her store different, including a strong focus on design, styling and creating a welcoming space where customers can visualise their home, not just pick a colour. </p><p>The episode explores real-world issues retailers and homeowners face every day, from lighting affecting colour choice to why the "house picks the floor" to the critical role of subfloor preparation. Jennifer explains how installation quality, proper preparation and realistic expectations matter far more than marketing claims, particularly with modern products like hybrid and floating floors. </p><p>Along the way, the team talks trends, why greys are disappearing in favour of warmer tones, the importance of installers, and how warranties actually work. It's honest, educational and full of practical advice for retailers, installers and homeowners alike.</p><p>If you want to understand flooring properly, this episode is essential listening.</p><p><br></p><p>#TheUnderlayPodcast #FlooringExtraHawkesbury #FlooringIndustry #FloorPrep #HybridFlooring #RetailFlooring #AustralianTrades #InteriorDesign #FlooringEducation #CleverChoiceFlooring</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The Sydney tour continues on <em>The Underlay</em> as Matt and Michael head to the Hawkesbury to visit one of Western Sydney's most unique showrooms, Flooring Extra Hawkesbury. Sitting down with store owner Jennifer, this episode quickly becomes far more than a store profile; it turns into a masterclass in flooring, retail, and understanding what customers actually need when choosing a floor.</p><p>Jennifer shares her journey from retail salesperson to supplier representative, and finally to opening her own store in 2017 after more than two decades in the industry. Her passion is clear; flooring isn't just a product, it's about solving problems and guiding customers through an overwhelming decision. The conversation dives into what makes her store different, including a strong focus on design, styling and creating a welcoming space where customers can visualise their home, not just pick a colour. </p><p>The episode explores real-world issues retailers and homeowners face every day, from lighting affecting colour choice to why the "house picks the floor" to the critical role of subfloor preparation. Jennifer explains how installation quality, proper preparation and realistic expectations matter far more than marketing claims, particularly with modern products like hybrid and floating floors. </p><p>Along the way, the team talks trends, why greys are disappearing in favour of warmer tones, the importance of installers, and how warranties actually work. It's honest, educational and full of practical advice for retailers, installers and homeowners alike.</p><p>If you want to understand flooring properly, this episode is essential listening.</p><p><br></p><p>#TheUnderlayPodcast #FlooringExtraHawkesbury #FlooringIndustry #FloorPrep #HybridFlooring #RetailFlooring #AustralianTrades #InteriorDesign #FlooringEducation #CleverChoiceFlooring</p>]]>
      </content:encoded>
      <pubDate>Tue, 17 Feb 2026 00:01:00 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/16ba306b/7d5da7d6.mp3" length="78526252" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>3272</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>The Sydney tour continues on <em>The Underlay</em> as Matt and Michael head to the Hawkesbury to visit one of Western Sydney's most unique showrooms, Flooring Extra Hawkesbury. Sitting down with store owner Jennifer, this episode quickly becomes far more than a store profile; it turns into a masterclass in flooring, retail, and understanding what customers actually need when choosing a floor.</p><p>Jennifer shares her journey from retail salesperson to supplier representative, and finally to opening her own store in 2017 after more than two decades in the industry. Her passion is clear; flooring isn't just a product, it's about solving problems and guiding customers through an overwhelming decision. The conversation dives into what makes her store different, including a strong focus on design, styling and creating a welcoming space where customers can visualise their home, not just pick a colour. </p><p>The episode explores real-world issues retailers and homeowners face every day, from lighting affecting colour choice to why the "house picks the floor" to the critical role of subfloor preparation. Jennifer explains how installation quality, proper preparation and realistic expectations matter far more than marketing claims, particularly with modern products like hybrid and floating floors. </p><p>Along the way, the team talks trends, why greys are disappearing in favour of warmer tones, the importance of installers, and how warranties actually work. It's honest, educational and full of practical advice for retailers, installers and homeowners alike.</p><p>If you want to understand flooring properly, this episode is essential listening.</p><p><br></p><p>#TheUnderlayPodcast #FlooringExtraHawkesbury #FlooringIndustry #FloorPrep #HybridFlooring #RetailFlooring #AustralianTrades #InteriorDesign #FlooringEducation #CleverChoiceFlooring</p>]]>
      </itunes:summary>
      <itunes:keywords>The Underlay Podcast, Flooring Extra Hawkesbury, Flooring industry Australia, Flooring retail store, Subfloor preparation, Floor prep importance, Hybrid flooring installation, Floating floors, Flooring warranties, Flooring installers, Flooring showroom experience, Interior styling flooring, Australian flooring trends, Timber flooring advice, Vinyl plank flooring, Flooring measurement technology, Flooring customer experience, Western Sydney flooring, Flooring education podcast, Clever Choice Flooring</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>Flooring Xtra Penrith: From Carpet Shop to Flooring Destination</title>
      <itunes:episode>78</itunes:episode>
      <podcast:episode>78</podcast:episode>
      <itunes:title>Flooring Xtra Penrith: From Carpet Shop to Flooring Destination</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6e04c825-5d3d-49c1-992c-a4fd2ecb76e9</guid>
      <link>https://share.transistor.fm/s/e0cd941f</link>
      <description>
        <![CDATA[<p>The New South Wales tour rolls on in this episode of <em>The Underlay</em>, with Matt and Michael heading west to Penrith to spend time inside one of the most welcoming flooring stores you'll find anywhere, <strong>Flooring Extra Penrith</strong>. What unfolds is more than a store visit; it's a story about family, community, loyalty and how a flooring business can become part of the fabric of its local area.</p><p>Joined by Tony, Nick and Lisa, the conversation traces the journey from a small, carpet-only operation into a thriving two-level showroom built around hard flooring, service and long-term relationships. Tony shares how he fell into flooring more than a decade ago, why timing and population growth in Western Sydney mattered, and how embracing hard flooring early helped shape the business it is today.</p><p>Nick offers a fresh perspective as the next generation in the business, balancing a background in film and technology with estimating, measuring, and customer education. Lisa rounds out the picture, explaining how the family dynamic, repeat clients, and genuine care underpin everything they do, not commissions or quick wins.</p><p>The episode also dives into market shifts, from bamboo booms to waterproof planks, changing colour trends, and why darker, richer timber tones are making a comeback. Along the way, there's plenty of laughter, footy talk, jet skis, family banter and a reminder that great flooring businesses are built on trust, not transactions.</p><p>This is a warm, honest look at what happens when family values meet flooring expertise, and why local businesses like Flooring Extra Penrith continue to thrive.</p><p>#TheUnderlayPodcast #FlooringExtraPenrith #FlooringIndustry #FamilyBusiness #AustralianFlooring #HardFlooring #FlooringRetail #LocalBusiness #WesternSydney #FlooringProfessionals</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The New South Wales tour rolls on in this episode of <em>The Underlay</em>, with Matt and Michael heading west to Penrith to spend time inside one of the most welcoming flooring stores you'll find anywhere, <strong>Flooring Extra Penrith</strong>. What unfolds is more than a store visit; it's a story about family, community, loyalty and how a flooring business can become part of the fabric of its local area.</p><p>Joined by Tony, Nick and Lisa, the conversation traces the journey from a small, carpet-only operation into a thriving two-level showroom built around hard flooring, service and long-term relationships. Tony shares how he fell into flooring more than a decade ago, why timing and population growth in Western Sydney mattered, and how embracing hard flooring early helped shape the business it is today.</p><p>Nick offers a fresh perspective as the next generation in the business, balancing a background in film and technology with estimating, measuring, and customer education. Lisa rounds out the picture, explaining how the family dynamic, repeat clients, and genuine care underpin everything they do, not commissions or quick wins.</p><p>The episode also dives into market shifts, from bamboo booms to waterproof planks, changing colour trends, and why darker, richer timber tones are making a comeback. Along the way, there's plenty of laughter, footy talk, jet skis, family banter and a reminder that great flooring businesses are built on trust, not transactions.</p><p>This is a warm, honest look at what happens when family values meet flooring expertise, and why local businesses like Flooring Extra Penrith continue to thrive.</p><p>#TheUnderlayPodcast #FlooringExtraPenrith #FlooringIndustry #FamilyBusiness #AustralianFlooring #HardFlooring #FlooringRetail #LocalBusiness #WesternSydney #FlooringProfessionals</p>]]>
      </content:encoded>
      <pubDate>Tue, 03 Feb 2026 00:01:00 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/e0cd941f/c1a82657.mp3" length="72996025" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>3041</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>The New South Wales tour rolls on in this episode of <em>The Underlay</em>, with Matt and Michael heading west to Penrith to spend time inside one of the most welcoming flooring stores you'll find anywhere, <strong>Flooring Extra Penrith</strong>. What unfolds is more than a store visit; it's a story about family, community, loyalty and how a flooring business can become part of the fabric of its local area.</p><p>Joined by Tony, Nick and Lisa, the conversation traces the journey from a small, carpet-only operation into a thriving two-level showroom built around hard flooring, service and long-term relationships. Tony shares how he fell into flooring more than a decade ago, why timing and population growth in Western Sydney mattered, and how embracing hard flooring early helped shape the business it is today.</p><p>Nick offers a fresh perspective as the next generation in the business, balancing a background in film and technology with estimating, measuring, and customer education. Lisa rounds out the picture, explaining how the family dynamic, repeat clients, and genuine care underpin everything they do, not commissions or quick wins.</p><p>The episode also dives into market shifts, from bamboo booms to waterproof planks, changing colour trends, and why darker, richer timber tones are making a comeback. Along the way, there's plenty of laughter, footy talk, jet skis, family banter and a reminder that great flooring businesses are built on trust, not transactions.</p><p>This is a warm, honest look at what happens when family values meet flooring expertise, and why local businesses like Flooring Extra Penrith continue to thrive.</p><p>#TheUnderlayPodcast #FlooringExtraPenrith #FlooringIndustry #FamilyBusiness #AustralianFlooring #HardFlooring #FlooringRetail #LocalBusiness #WesternSydney #FlooringProfessionals</p>]]>
      </itunes:summary>
      <itunes:keywords>The Underlay Podcast, Flooring Extra Penrith, Flooring industry Australia, Family owned flooring business, Hard flooring trends, Timber flooring Australia, Vinyl plank flooring, Hybrid flooring, Flooring showroom Penrith, Western Sydney flooring, Flooring retail business, Flooring customer service, Flooring estimators, Subfloor preparation, Flooring installation advice, Australian flooring podcast, Flooring trends Australia, Local flooring experts, Flooring industry insights, Flooring education</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Why Timber Is Back: Breaking the Myths around Timber Flooring</title>
      <itunes:episode>77</itunes:episode>
      <podcast:episode>77</podcast:episode>
      <itunes:title>Why Timber Is Back: Breaking the Myths around Timber Flooring</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a067dc62-57d6-4721-976d-315a4c77950f</guid>
      <link>https://share.transistor.fm/s/62f6cffa</link>
      <description>
        <![CDATA[<p>In this episode of <em>The Underlay</em>, Matt sits down with Clever Choice Flooring Queensland Sales Manager <strong>Greg Harvey</strong> for a deep dive into one of the most important categories in hard flooring, timber. Recorded in the festive “Christmas studio”, this conversation strips away myths, misconceptions, and outdated thinking around timber floors, replacing them with real-world insight, practical advice, and honest industry experience.</p><p>Greg walks through Clever Choice Flooring's newly refreshed timber offering, breaking down the three new ranges, <strong>Beauty</strong>, <strong>Meadows</strong>, and <strong>Pure</strong>, and explaining exactly where each sits in the market. From premium clean-grade boards to rustic, high-feature options and accessible entry-level timbers, the discussion highlights how Clever Choice has closed key gaps in the market without compromising on quality, authenticity or performance.</p><p>The episode also tackles the topics that truly matter on the showroom floor: livability, durability, repairability and long-term value. Matt and Greg unpack why timber is far more practical than many consumers believe, how modern UV coatings and finishes have improved wear resistance, and why timber remains one of the most sustainable and future-proof flooring options available.</p><p>Installation methods, floating versus direct stick, and the critical role of subfloor preparation are front and centre, reinforcing why education and correct system selection are just as important as the product itself. The conversation concludes with a look ahead to Clever Choice Flooring's 2026 roadmap, including product development, training, and where the broader flooring market is heading.</p><p>This is a must-listen episode for retailers, installers and anyone serious about selling timber floors the right way.</p><p>#TheUnderlayPodcast #TimberFlooring #CleverChoiceFlooring #FlooringIndustry #AustralianTimber #FlooringEducation #DirectStick #SubfloorPreparation #FlooringProfessionals #HardFlooring</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of <em>The Underlay</em>, Matt sits down with Clever Choice Flooring Queensland Sales Manager <strong>Greg Harvey</strong> for a deep dive into one of the most important categories in hard flooring, timber. Recorded in the festive “Christmas studio”, this conversation strips away myths, misconceptions, and outdated thinking around timber floors, replacing them with real-world insight, practical advice, and honest industry experience.</p><p>Greg walks through Clever Choice Flooring's newly refreshed timber offering, breaking down the three new ranges, <strong>Beauty</strong>, <strong>Meadows</strong>, and <strong>Pure</strong>, and explaining exactly where each sits in the market. From premium clean-grade boards to rustic, high-feature options and accessible entry-level timbers, the discussion highlights how Clever Choice has closed key gaps in the market without compromising on quality, authenticity or performance.</p><p>The episode also tackles the topics that truly matter on the showroom floor: livability, durability, repairability and long-term value. Matt and Greg unpack why timber is far more practical than many consumers believe, how modern UV coatings and finishes have improved wear resistance, and why timber remains one of the most sustainable and future-proof flooring options available.</p><p>Installation methods, floating versus direct stick, and the critical role of subfloor preparation are front and centre, reinforcing why education and correct system selection are just as important as the product itself. The conversation concludes with a look ahead to Clever Choice Flooring's 2026 roadmap, including product development, training, and where the broader flooring market is heading.</p><p>This is a must-listen episode for retailers, installers and anyone serious about selling timber floors the right way.</p><p>#TheUnderlayPodcast #TimberFlooring #CleverChoiceFlooring #FlooringIndustry #AustralianTimber #FlooringEducation #DirectStick #SubfloorPreparation #FlooringProfessionals #HardFlooring</p>]]>
      </content:encoded>
      <pubDate>Tue, 16 Dec 2025 00:01:00 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/62f6cffa/55e150f8.mp3" length="30414446" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>2171</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of <em>The Underlay</em>, Matt sits down with Clever Choice Flooring Queensland Sales Manager <strong>Greg Harvey</strong> for a deep dive into one of the most important categories in hard flooring, timber. Recorded in the festive “Christmas studio”, this conversation strips away myths, misconceptions, and outdated thinking around timber floors, replacing them with real-world insight, practical advice, and honest industry experience.</p><p>Greg walks through Clever Choice Flooring's newly refreshed timber offering, breaking down the three new ranges, <strong>Beauty</strong>, <strong>Meadows</strong>, and <strong>Pure</strong>, and explaining exactly where each sits in the market. From premium clean-grade boards to rustic, high-feature options and accessible entry-level timbers, the discussion highlights how Clever Choice has closed key gaps in the market without compromising on quality, authenticity or performance.</p><p>The episode also tackles the topics that truly matter on the showroom floor: livability, durability, repairability and long-term value. Matt and Greg unpack why timber is far more practical than many consumers believe, how modern UV coatings and finishes have improved wear resistance, and why timber remains one of the most sustainable and future-proof flooring options available.</p><p>Installation methods, floating versus direct stick, and the critical role of subfloor preparation are front and centre, reinforcing why education and correct system selection are just as important as the product itself. The conversation concludes with a look ahead to Clever Choice Flooring's 2026 roadmap, including product development, training, and where the broader flooring market is heading.</p><p>This is a must-listen episode for retailers, installers and anyone serious about selling timber floors the right way.</p><p>#TheUnderlayPodcast #TimberFlooring #CleverChoiceFlooring #FlooringIndustry #AustralianTimber #FlooringEducation #DirectStick #SubfloorPreparation #FlooringProfessionals #HardFlooring</p>]]>
      </itunes:summary>
      <itunes:keywords>The Underlay Podcast, Timber flooring, Clever Choice Flooring, Engineered timber flooring, Timber floor installation, Direct stick timber, Floating timber floors, Subfloor preparation, Flooring education, Australian flooring industry, Timber flooring ranges, Engineered wood flooring, Flooring sales training, Flooring professionals, Residential timber floors, Sustainable timber flooring, Flooring product development, Flooring trends Australia, Hard flooring solutions, Flooring podcast Australia</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>ATFA Expo 2025: Training, Trends and the Future of Flooring</title>
      <itunes:episode>76</itunes:episode>
      <podcast:episode>76</podcast:episode>
      <itunes:title>ATFA Expo 2025: Training, Trends and the Future of Flooring</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">1d80d9aa-cde3-445b-91ca-6370771fef3e</guid>
      <link>https://share.transistor.fm/s/b2d300e9</link>
      <description>
        <![CDATA[<p>In this special episode of <em>The Underlay</em>, Matt and Michael bring listeners an on-the-ground snapshot from one of the biggest days on the flooring industry calendar, the ATFA Flooring Industry Expo at the Melbourne Showgrounds. Positioned right in the heart of the action, The Underlay team were impossible to miss, attracting a steady stream of installers, suppliers, innovators, and long-standing industry leaders throughout the day.</p><p>This episode features the best conversations from the floor, beginning with ATFA CEO <strong>Phil Buckley</strong>, who shares his excitement about the event’s overwhelming turnout, the importance of national collaboration, and why training and craftsmanship will define the future. From there, Matt and Michael dive into the innovations, challenges and opportunities shaping the industry through interviews with <strong>Nathan from Belgotex</strong>, <strong>Brent from RLA Polymers</strong>, <strong>Josh from Marques Flooring</strong>, and <strong>Dale from Quickstep</strong>.</p><p>Across every conversation, a clear theme emerges. Training, education and collective responsibility are the backbone of a sustainable and successful flooring industry. From unlocking next-generation timber systems to improving subfloor preparation to expanding installer career pathways, every guest reinforces that knowledge is power, and the industry thrives when everyone lifts together.</p><p>This episode captures the energy, community spirit and shared passion that made the ATFA Expo such a standout event. Part Two arrives in the new year, but for now, enjoy the people, the ideas and the momentum shaping the future of flooring in Australia.</p><p><br></p><p>#TheUnderlayPodcast #FlooringIndustry #ATFAExpo #TimberFlooring #FlooringProfessionals #AustralianFlooring #InstallerTraining #FlooringEducation #TradesIndustry #CleverChoiceFlooring</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this special episode of <em>The Underlay</em>, Matt and Michael bring listeners an on-the-ground snapshot from one of the biggest days on the flooring industry calendar, the ATFA Flooring Industry Expo at the Melbourne Showgrounds. Positioned right in the heart of the action, The Underlay team were impossible to miss, attracting a steady stream of installers, suppliers, innovators, and long-standing industry leaders throughout the day.</p><p>This episode features the best conversations from the floor, beginning with ATFA CEO <strong>Phil Buckley</strong>, who shares his excitement about the event’s overwhelming turnout, the importance of national collaboration, and why training and craftsmanship will define the future. From there, Matt and Michael dive into the innovations, challenges and opportunities shaping the industry through interviews with <strong>Nathan from Belgotex</strong>, <strong>Brent from RLA Polymers</strong>, <strong>Josh from Marques Flooring</strong>, and <strong>Dale from Quickstep</strong>.</p><p>Across every conversation, a clear theme emerges. Training, education and collective responsibility are the backbone of a sustainable and successful flooring industry. From unlocking next-generation timber systems to improving subfloor preparation to expanding installer career pathways, every guest reinforces that knowledge is power, and the industry thrives when everyone lifts together.</p><p>This episode captures the energy, community spirit and shared passion that made the ATFA Expo such a standout event. Part Two arrives in the new year, but for now, enjoy the people, the ideas and the momentum shaping the future of flooring in Australia.</p><p><br></p><p>#TheUnderlayPodcast #FlooringIndustry #ATFAExpo #TimberFlooring #FlooringProfessionals #AustralianFlooring #InstallerTraining #FlooringEducation #TradesIndustry #CleverChoiceFlooring</p>]]>
      </content:encoded>
      <pubDate>Tue, 02 Dec 2025 00:01:00 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/b2d300e9/259ad16d.mp3" length="71070065" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>2961</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this special episode of <em>The Underlay</em>, Matt and Michael bring listeners an on-the-ground snapshot from one of the biggest days on the flooring industry calendar, the ATFA Flooring Industry Expo at the Melbourne Showgrounds. Positioned right in the heart of the action, The Underlay team were impossible to miss, attracting a steady stream of installers, suppliers, innovators, and long-standing industry leaders throughout the day.</p><p>This episode features the best conversations from the floor, beginning with ATFA CEO <strong>Phil Buckley</strong>, who shares his excitement about the event’s overwhelming turnout, the importance of national collaboration, and why training and craftsmanship will define the future. From there, Matt and Michael dive into the innovations, challenges and opportunities shaping the industry through interviews with <strong>Nathan from Belgotex</strong>, <strong>Brent from RLA Polymers</strong>, <strong>Josh from Marques Flooring</strong>, and <strong>Dale from Quickstep</strong>.</p><p>Across every conversation, a clear theme emerges. Training, education and collective responsibility are the backbone of a sustainable and successful flooring industry. From unlocking next-generation timber systems to improving subfloor preparation to expanding installer career pathways, every guest reinforces that knowledge is power, and the industry thrives when everyone lifts together.</p><p>This episode captures the energy, community spirit and shared passion that made the ATFA Expo such a standout event. Part Two arrives in the new year, but for now, enjoy the people, the ideas and the momentum shaping the future of flooring in Australia.</p><p><br></p><p>#TheUnderlayPodcast #FlooringIndustry #ATFAExpo #TimberFlooring #FlooringProfessionals #AustralianFlooring #InstallerTraining #FlooringEducation #TradesIndustry #CleverChoiceFlooring</p>]]>
      </itunes:summary>
      <itunes:keywords>ATFA Expo, Flooring industry, Timber flooring, Installer training, Belgotex, RLA Polymers, Marques Flooring, Quickstep Academy, Flooring apprentices, Subfloor preparation, Hybrid flooring, Laminate flooring, Flooring education, Australian trades, Industry expo, Flooring innovations, Trade networking, Craftsmanship awards, Flooring suppliers, The Underlay Podcast, Clever Choice Flooring</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Michael Dempsey From Dream Flooring: "Making Flooring Fun"</title>
      <itunes:episode>75</itunes:episode>
      <podcast:episode>75</podcast:episode>
      <itunes:title>Michael Dempsey From Dream Flooring: "Making Flooring Fun"</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3f58e85a-14f3-448c-afb1-6e773b1b8f80</guid>
      <link>https://share.transistor.fm/s/fb258c3c</link>
      <description>
        <![CDATA[<p>In this episode of <strong>The Underlay</strong>, Matt and Michael head to Penrith to sit down with one of the most recognisable personalities in the flooring game, <strong>Micko from Dream Flooring</strong>. What starts as a conversation about flooring quickly becomes an insight into creativity, community, and why being different is the smartest move you can make in a crowded industry.</p><p>With more than 20 years on the tools, Mikko has done it all from timber to hybrid and everything in between. But it is his shift into fun, chaotic, attention-grabbing social media that has completely transformed his business. Clearing out his showroom, building a lounge-style space, and teaming up with Amy, the mastermind behind many of his wild ideas, Dream Flooring has become one of the most talked-about shops in Western Sydney.</p><p>From buckets of water thrown across the showroom to inflatable pool dives to Eric attacking him with a handbag, every video is built on one thing: creating attention without taking yourself too seriously. And as Micko explains, the strategy is working far better than he ever expected. Penrith locals now walk into the shop asking to meet him, fans yell out as they pass by, and Panthers supporters come in purely because they want to support "that funny bloke from Dream Flooring.”</p><p>But behind the laughter is real expertise. With decades of installation experience, Micko discusses floor prep, hybrid evolution, product trends, why former installers make the best salespeople, and the balance between affordability and doing the job right. His story proves that flooring may be boring to the masses, but it never has to be boring to sell.</p><p>This one is hilarious, honest, and a cracking look at how passion, personality, and hard work can redefine a local business.</p><p><strong>JOIN THE UNDERLAY COMMUNITY</strong></p><ul><li> What wild flooring video should Mikko film next?</li><li> Can passion for footy really build a business?</li><li> Should every flooring store start making fun content?</li></ul><p><br>Tune in on Spotify, Apple Podcasts, or watch the full episode on YouTube. Share it with a mate in the industry.</p><p>#TheUnderlayPodcast #DreamFlooring #FlooringIndustry #HybridFlooring #PenrithBusiness #FlooringCommunity #TradieLife #SocialMediaMarketingAU #CleverChoiceFlooring #AussiePodcasts</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of <strong>The Underlay</strong>, Matt and Michael head to Penrith to sit down with one of the most recognisable personalities in the flooring game, <strong>Micko from Dream Flooring</strong>. What starts as a conversation about flooring quickly becomes an insight into creativity, community, and why being different is the smartest move you can make in a crowded industry.</p><p>With more than 20 years on the tools, Mikko has done it all from timber to hybrid and everything in between. But it is his shift into fun, chaotic, attention-grabbing social media that has completely transformed his business. Clearing out his showroom, building a lounge-style space, and teaming up with Amy, the mastermind behind many of his wild ideas, Dream Flooring has become one of the most talked-about shops in Western Sydney.</p><p>From buckets of water thrown across the showroom to inflatable pool dives to Eric attacking him with a handbag, every video is built on one thing: creating attention without taking yourself too seriously. And as Micko explains, the strategy is working far better than he ever expected. Penrith locals now walk into the shop asking to meet him, fans yell out as they pass by, and Panthers supporters come in purely because they want to support "that funny bloke from Dream Flooring.”</p><p>But behind the laughter is real expertise. With decades of installation experience, Micko discusses floor prep, hybrid evolution, product trends, why former installers make the best salespeople, and the balance between affordability and doing the job right. His story proves that flooring may be boring to the masses, but it never has to be boring to sell.</p><p>This one is hilarious, honest, and a cracking look at how passion, personality, and hard work can redefine a local business.</p><p><strong>JOIN THE UNDERLAY COMMUNITY</strong></p><ul><li> What wild flooring video should Mikko film next?</li><li> Can passion for footy really build a business?</li><li> Should every flooring store start making fun content?</li></ul><p><br>Tune in on Spotify, Apple Podcasts, or watch the full episode on YouTube. Share it with a mate in the industry.</p><p>#TheUnderlayPodcast #DreamFlooring #FlooringIndustry #HybridFlooring #PenrithBusiness #FlooringCommunity #TradieLife #SocialMediaMarketingAU #CleverChoiceFlooring #AussiePodcasts</p>]]>
      </content:encoded>
      <pubDate>Tue, 18 Nov 2025 00:01:00 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/fb258c3c/6953e091.mp3" length="73851791" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/_yH1XblZBhLquadVNzQ9pILnKCvT7HpuyUe1aKtJrM8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xZWQ2/MDVmNDk4YzUyOWRl/MmQxN2U4N2RmMzdm/NjQ1ZC5qcGc.jpg"/>
      <itunes:duration>3077</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of <strong>The Underlay</strong>, Matt and Michael head to Penrith to sit down with one of the most recognisable personalities in the flooring game, <strong>Micko from Dream Flooring</strong>. What starts as a conversation about flooring quickly becomes an insight into creativity, community, and why being different is the smartest move you can make in a crowded industry.</p><p>With more than 20 years on the tools, Mikko has done it all from timber to hybrid and everything in between. But it is his shift into fun, chaotic, attention-grabbing social media that has completely transformed his business. Clearing out his showroom, building a lounge-style space, and teaming up with Amy, the mastermind behind many of his wild ideas, Dream Flooring has become one of the most talked-about shops in Western Sydney.</p><p>From buckets of water thrown across the showroom to inflatable pool dives to Eric attacking him with a handbag, every video is built on one thing: creating attention without taking yourself too seriously. And as Micko explains, the strategy is working far better than he ever expected. Penrith locals now walk into the shop asking to meet him, fans yell out as they pass by, and Panthers supporters come in purely because they want to support "that funny bloke from Dream Flooring.”</p><p>But behind the laughter is real expertise. With decades of installation experience, Micko discusses floor prep, hybrid evolution, product trends, why former installers make the best salespeople, and the balance between affordability and doing the job right. His story proves that flooring may be boring to the masses, but it never has to be boring to sell.</p><p>This one is hilarious, honest, and a cracking look at how passion, personality, and hard work can redefine a local business.</p><p><strong>JOIN THE UNDERLAY COMMUNITY</strong></p><ul><li> What wild flooring video should Mikko film next?</li><li> Can passion for footy really build a business?</li><li> Should every flooring store start making fun content?</li></ul><p><br>Tune in on Spotify, Apple Podcasts, or watch the full episode on YouTube. Share it with a mate in the industry.</p><p>#TheUnderlayPodcast #DreamFlooring #FlooringIndustry #HybridFlooring #PenrithBusiness #FlooringCommunity #TradieLife #SocialMediaMarketingAU #CleverChoiceFlooring #AussiePodcasts</p>]]>
      </itunes:summary>
      <itunes:keywords>The Underlay Podcast, Dream Flooring Penrith, Micko Dream Flooring, flooring podcast Australia, hybrid flooring trends, Penrith flooring store, funny flooring videos, flooring content marketing, flooring installers Australia, hybrid flooring reviews, clever choice hybrid, flooring industry Australia, social media flooring videos, tradie business success, Penrith Panthers community, flooring shop marketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Inside GMK Logistics with Sarah Halpin &amp; Anthony Minuto</title>
      <itunes:episode>74</itunes:episode>
      <podcast:episode>74</podcast:episode>
      <itunes:title>Inside GMK Logistics with Sarah Halpin &amp; Anthony Minuto</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c5acdaa1-b9e7-40d8-a86a-000e2f72b680</guid>
      <link>https://share.transistor.fm/s/1558cd9f</link>
      <description>
        <![CDATA[<p>The <em>Underlay Podcast</em> continues its Sydney road trip with a special pop-up episode recorded inside the bustling GMK Logistics headquarters. Hosts Matt and Michael sit down with Sarah Halpin, CEO of GMK Logistics, and Anthony Minuto, NSW State Manager and long-time member of the GMK family, for a lively and insightful conversation about people, culture, and the power of connection in the flooring industry.</p><p>What begins as a spontaneous visit evolves into a fascinating glimpse behind the scenes of one of Australia's most respected logistics providers. GMK's operation spans more than 100,000 square metres of warehousing nationwide, yet it still runs on the same family values and personal relationships that built the business more than 60 years ago.</p><p>Sarah shares her journey from accountant to CEO, a career built on curiosity, resilience, and empathy and explains how she continues to champion a "people-first" culture that values every driver, warehouse team member, and client equally. Anthony, who began his GMK journey more than two decades ago, offers an insider’s perspective on how dedication, consistency, and a passion for the industry have shaped both his career and GMK's reputation for reliability.</p><p>The discussion explores the importance of communication, innovation, and trust in logistics, from custom-built trucks designed specifically for flooring products to drivers who know their customers by name. Together, Sarah and Anthony reveal why GMK Logistics is more than just a transport company; it's the backbone of Australia's flooring supply chain.</p><p>Of course, this is <em>The Underlay</em>, so there's plenty of humour too, from fluoro workwear fashion to ultra-marathon running and even a spirited debate about roll-on versus spray deodorant.</p><p>It's an episode that celebrates commitment, culture, and community, the very traits that keep the flooring industry moving forward.</p><p><br>Listen now on Spotify, Apple Podcasts, or wherever you get your pods.</p><p>#TheUnderlayPodcast #GMKLogistics #FlooringIndustry #LogisticsAustralia #FlooringProfessionals #SupplyChainLeaders #AustralianManufacturing #WomenInLeadership #FlooringBusiness #CleverChoiceFlooring</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The <em>Underlay Podcast</em> continues its Sydney road trip with a special pop-up episode recorded inside the bustling GMK Logistics headquarters. Hosts Matt and Michael sit down with Sarah Halpin, CEO of GMK Logistics, and Anthony Minuto, NSW State Manager and long-time member of the GMK family, for a lively and insightful conversation about people, culture, and the power of connection in the flooring industry.</p><p>What begins as a spontaneous visit evolves into a fascinating glimpse behind the scenes of one of Australia's most respected logistics providers. GMK's operation spans more than 100,000 square metres of warehousing nationwide, yet it still runs on the same family values and personal relationships that built the business more than 60 years ago.</p><p>Sarah shares her journey from accountant to CEO, a career built on curiosity, resilience, and empathy and explains how she continues to champion a "people-first" culture that values every driver, warehouse team member, and client equally. Anthony, who began his GMK journey more than two decades ago, offers an insider’s perspective on how dedication, consistency, and a passion for the industry have shaped both his career and GMK's reputation for reliability.</p><p>The discussion explores the importance of communication, innovation, and trust in logistics, from custom-built trucks designed specifically for flooring products to drivers who know their customers by name. Together, Sarah and Anthony reveal why GMK Logistics is more than just a transport company; it's the backbone of Australia's flooring supply chain.</p><p>Of course, this is <em>The Underlay</em>, so there's plenty of humour too, from fluoro workwear fashion to ultra-marathon running and even a spirited debate about roll-on versus spray deodorant.</p><p>It's an episode that celebrates commitment, culture, and community, the very traits that keep the flooring industry moving forward.</p><p><br>Listen now on Spotify, Apple Podcasts, or wherever you get your pods.</p><p>#TheUnderlayPodcast #GMKLogistics #FlooringIndustry #LogisticsAustralia #FlooringProfessionals #SupplyChainLeaders #AustralianManufacturing #WomenInLeadership #FlooringBusiness #CleverChoiceFlooring</p>]]>
      </content:encoded>
      <pubDate>Tue, 04 Nov 2025 00:01:00 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/1558cd9f/be8d936c.mp3" length="73471236" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>3061</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>The <em>Underlay Podcast</em> continues its Sydney road trip with a special pop-up episode recorded inside the bustling GMK Logistics headquarters. Hosts Matt and Michael sit down with Sarah Halpin, CEO of GMK Logistics, and Anthony Minuto, NSW State Manager and long-time member of the GMK family, for a lively and insightful conversation about people, culture, and the power of connection in the flooring industry.</p><p>What begins as a spontaneous visit evolves into a fascinating glimpse behind the scenes of one of Australia's most respected logistics providers. GMK's operation spans more than 100,000 square metres of warehousing nationwide, yet it still runs on the same family values and personal relationships that built the business more than 60 years ago.</p><p>Sarah shares her journey from accountant to CEO, a career built on curiosity, resilience, and empathy and explains how she continues to champion a "people-first" culture that values every driver, warehouse team member, and client equally. Anthony, who began his GMK journey more than two decades ago, offers an insider’s perspective on how dedication, consistency, and a passion for the industry have shaped both his career and GMK's reputation for reliability.</p><p>The discussion explores the importance of communication, innovation, and trust in logistics, from custom-built trucks designed specifically for flooring products to drivers who know their customers by name. Together, Sarah and Anthony reveal why GMK Logistics is more than just a transport company; it's the backbone of Australia's flooring supply chain.</p><p>Of course, this is <em>The Underlay</em>, so there's plenty of humour too, from fluoro workwear fashion to ultra-marathon running and even a spirited debate about roll-on versus spray deodorant.</p><p>It's an episode that celebrates commitment, culture, and community, the very traits that keep the flooring industry moving forward.</p><p><br>Listen now on Spotify, Apple Podcasts, or wherever you get your pods.</p><p>#TheUnderlayPodcast #GMKLogistics #FlooringIndustry #LogisticsAustralia #FlooringProfessionals #SupplyChainLeaders #AustralianManufacturing #WomenInLeadership #FlooringBusiness #CleverChoiceFlooring</p>]]>
      </itunes:summary>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Geoff Weir from Carpet Court: Trust, Teamwork, and Timber</title>
      <itunes:episode>73</itunes:episode>
      <podcast:episode>73</podcast:episode>
      <itunes:title>Geoff Weir from Carpet Court: Trust, Teamwork, and Timber</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0ffba202-021a-4a5c-a410-e382936efaf2</guid>
      <link>https://share.transistor.fm/s/450a1f37</link>
      <description>
        <![CDATA[<p>In this episode of <em>The Underlay Podcast</em>, hosts Matt White and Michael Roberts sit down with <strong>Geoff Weir</strong>, Hard Flooring Category Manager at <strong>Carpet Court</strong>, to explore his fascinating journey through the flooring industry, from starting out knowing nothing about flooring to becoming one of the most respected voices in the business.</p><p>Geoff shares how he first entered the industry nearly a decade ago, guided by a friend who saw his potential long before he did. From humble beginnings as a sales rep to national leadership roles, Geoff discusses the value of curiosity, connection, and consistency, answering your phone, showing up, and always being honest with your customers. It’s simple advice, but as Geoff explains, it’s what sets great reps apart in an industry built on trust and relationships.</p><p>The conversation dives deep into the evolving world of hard flooring. Geoff reflects on major market shifts, including the rise of hybrid flooring and the resurgence of laminates, and how technology continues to reshape what’s possible in design and performance. He also opens up about the importance of aligning values between suppliers and retailers, highlighting the growing collaboration between <strong>Carpet Court</strong> and <strong>Clever Choice Flooring</strong>.</p><p>In a heartfelt moment, Geoff shares his personal journey through a year of immense challenges, including becoming a father again and facing a brain cancer diagnosis, offering a powerful reminder about perspective, family, and what truly matters beyond the showroom.</p><p>From industry insights to life lessons, this episode delivers an honest, inspiring, and deeply human look at what drives the people behind Australia’s flooring industry.</p><p><em>The Underlay Podcast – where the stories beneath the surface inspire what’s next.<br></em><br></p><p>#FlooringIndustry #CarpetCourt #CleverChoiceFlooring #PodcastAustralia #TheUnderlay #FlooringTrends #HardFlooring #Leadership #IndustryInsights #Inspiration</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of <em>The Underlay Podcast</em>, hosts Matt White and Michael Roberts sit down with <strong>Geoff Weir</strong>, Hard Flooring Category Manager at <strong>Carpet Court</strong>, to explore his fascinating journey through the flooring industry, from starting out knowing nothing about flooring to becoming one of the most respected voices in the business.</p><p>Geoff shares how he first entered the industry nearly a decade ago, guided by a friend who saw his potential long before he did. From humble beginnings as a sales rep to national leadership roles, Geoff discusses the value of curiosity, connection, and consistency, answering your phone, showing up, and always being honest with your customers. It’s simple advice, but as Geoff explains, it’s what sets great reps apart in an industry built on trust and relationships.</p><p>The conversation dives deep into the evolving world of hard flooring. Geoff reflects on major market shifts, including the rise of hybrid flooring and the resurgence of laminates, and how technology continues to reshape what’s possible in design and performance. He also opens up about the importance of aligning values between suppliers and retailers, highlighting the growing collaboration between <strong>Carpet Court</strong> and <strong>Clever Choice Flooring</strong>.</p><p>In a heartfelt moment, Geoff shares his personal journey through a year of immense challenges, including becoming a father again and facing a brain cancer diagnosis, offering a powerful reminder about perspective, family, and what truly matters beyond the showroom.</p><p>From industry insights to life lessons, this episode delivers an honest, inspiring, and deeply human look at what drives the people behind Australia’s flooring industry.</p><p><em>The Underlay Podcast – where the stories beneath the surface inspire what’s next.<br></em><br></p><p>#FlooringIndustry #CarpetCourt #CleverChoiceFlooring #PodcastAustralia #TheUnderlay #FlooringTrends #HardFlooring #Leadership #IndustryInsights #Inspiration</p>]]>
      </content:encoded>
      <pubDate>Tue, 21 Oct 2025 00:01:00 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/450a1f37/81cdddd7.mp3" length="73220463" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>3050</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of <em>The Underlay Podcast</em>, hosts Matt White and Michael Roberts sit down with <strong>Geoff Weir</strong>, Hard Flooring Category Manager at <strong>Carpet Court</strong>, to explore his fascinating journey through the flooring industry, from starting out knowing nothing about flooring to becoming one of the most respected voices in the business.</p><p>Geoff shares how he first entered the industry nearly a decade ago, guided by a friend who saw his potential long before he did. From humble beginnings as a sales rep to national leadership roles, Geoff discusses the value of curiosity, connection, and consistency, answering your phone, showing up, and always being honest with your customers. It’s simple advice, but as Geoff explains, it’s what sets great reps apart in an industry built on trust and relationships.</p><p>The conversation dives deep into the evolving world of hard flooring. Geoff reflects on major market shifts, including the rise of hybrid flooring and the resurgence of laminates, and how technology continues to reshape what’s possible in design and performance. He also opens up about the importance of aligning values between suppliers and retailers, highlighting the growing collaboration between <strong>Carpet Court</strong> and <strong>Clever Choice Flooring</strong>.</p><p>In a heartfelt moment, Geoff shares his personal journey through a year of immense challenges, including becoming a father again and facing a brain cancer diagnosis, offering a powerful reminder about perspective, family, and what truly matters beyond the showroom.</p><p>From industry insights to life lessons, this episode delivers an honest, inspiring, and deeply human look at what drives the people behind Australia’s flooring industry.</p><p><em>The Underlay Podcast – where the stories beneath the surface inspire what’s next.<br></em><br></p><p>#FlooringIndustry #CarpetCourt #CleverChoiceFlooring #PodcastAustralia #TheUnderlay #FlooringTrends #HardFlooring #Leadership #IndustryInsights #Inspiration</p>]]>
      </itunes:summary>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Phil Buckley - The ATFA Mission</title>
      <itunes:episode>72</itunes:episode>
      <podcast:episode>72</podcast:episode>
      <itunes:title>Phil Buckley - The ATFA Mission</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0e1774e7-73f3-4f6d-aa14-40a779c44478</guid>
      <link>https://share.transistor.fm/s/6d86f974</link>
      <description>
        <![CDATA[<p>In this episode of <em>The Underlay Podcast</em>, hosts <strong>Matt</strong> and <strong>Michael</strong> sit down with <strong>Phil Buckley</strong>, the newly appointed CEO of the <strong>Australian Timber Flooring Association (ATFA)</strong>, for an open and insightful conversation about the future of the flooring industry.</p><p>Phil's journey is anything but typical. Growing up in Sydney, he watched his mother build one of the city's largest timber flooring companies from scratch, spent his teenage weekends on the tools, and then pivoted into education before returning to flooring to build a successful commercial and retail operation. Now, just five weeks into his role leading ATFA, Phil shares how a lifetime of hands-on experience, from laying floors to running businesses and conducting more than 600 flooring inspections, shapes his vision for the association.</p><p>The conversation delves into <strong>the significant industry challenges and opportunities currently facing the sector</strong>. Phil explains the impact of the recently announced <strong>Great Northern Koala Park</strong>, which has halted access to crucial resources, such as blackbutt timber. He talks candidly about the human cost of policy changes on small businesses, mills, and communities, and why understanding the people behind the industry matters as much as protecting the environment.</p><p>Education and training are at the forefront of Phil's strategy. He outlines ATFA's ambitious plans to upskill everyone in the supply chain – from <strong>retailers and sales teams</strong> who need better product fit-for-purpose knowledge, to <strong>installers, inspectors, and warranty managers</strong> who must communicate technical insights clearly to consumers. The episode also explores how ATFA is making training more accessible through <strong>online modules, face-to-face workshops, and purpose-built facilities</strong> across Australia.</p><p>Phil doesn't shy away from the complexities of change – whether it's new regulations, global timber supply pressures, or technology like AI reshaping the manufacturing and retail sectors. But his message is clear: <strong>progress shouldn't leave people behind</strong>.</p><p>Whether you're a retailer, installer, manufacturer, or just passionate about the flooring industry, this episode offers a valuable perspective on where the sector is headed and how ATFA plans to lead with innovation, education, and support for its people.</p><p>#TheUnderlayPodcast #FlooringIndustry #ATFA #TimberFlooring #FlooringEducation #BlackbuttTimber #SustainableFlooring #FlooringRetail #InstallerTraining #FlooringInnovation </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of <em>The Underlay Podcast</em>, hosts <strong>Matt</strong> and <strong>Michael</strong> sit down with <strong>Phil Buckley</strong>, the newly appointed CEO of the <strong>Australian Timber Flooring Association (ATFA)</strong>, for an open and insightful conversation about the future of the flooring industry.</p><p>Phil's journey is anything but typical. Growing up in Sydney, he watched his mother build one of the city's largest timber flooring companies from scratch, spent his teenage weekends on the tools, and then pivoted into education before returning to flooring to build a successful commercial and retail operation. Now, just five weeks into his role leading ATFA, Phil shares how a lifetime of hands-on experience, from laying floors to running businesses and conducting more than 600 flooring inspections, shapes his vision for the association.</p><p>The conversation delves into <strong>the significant industry challenges and opportunities currently facing the sector</strong>. Phil explains the impact of the recently announced <strong>Great Northern Koala Park</strong>, which has halted access to crucial resources, such as blackbutt timber. He talks candidly about the human cost of policy changes on small businesses, mills, and communities, and why understanding the people behind the industry matters as much as protecting the environment.</p><p>Education and training are at the forefront of Phil's strategy. He outlines ATFA's ambitious plans to upskill everyone in the supply chain – from <strong>retailers and sales teams</strong> who need better product fit-for-purpose knowledge, to <strong>installers, inspectors, and warranty managers</strong> who must communicate technical insights clearly to consumers. The episode also explores how ATFA is making training more accessible through <strong>online modules, face-to-face workshops, and purpose-built facilities</strong> across Australia.</p><p>Phil doesn't shy away from the complexities of change – whether it's new regulations, global timber supply pressures, or technology like AI reshaping the manufacturing and retail sectors. But his message is clear: <strong>progress shouldn't leave people behind</strong>.</p><p>Whether you're a retailer, installer, manufacturer, or just passionate about the flooring industry, this episode offers a valuable perspective on where the sector is headed and how ATFA plans to lead with innovation, education, and support for its people.</p><p>#TheUnderlayPodcast #FlooringIndustry #ATFA #TimberFlooring #FlooringEducation #BlackbuttTimber #SustainableFlooring #FlooringRetail #InstallerTraining #FlooringInnovation </p>]]>
      </content:encoded>
      <pubDate>Tue, 07 Oct 2025 00:01:00 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/6d86f974/de4f1d01.mp3" length="91216088" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>3800</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of <em>The Underlay Podcast</em>, hosts <strong>Matt</strong> and <strong>Michael</strong> sit down with <strong>Phil Buckley</strong>, the newly appointed CEO of the <strong>Australian Timber Flooring Association (ATFA)</strong>, for an open and insightful conversation about the future of the flooring industry.</p><p>Phil's journey is anything but typical. Growing up in Sydney, he watched his mother build one of the city's largest timber flooring companies from scratch, spent his teenage weekends on the tools, and then pivoted into education before returning to flooring to build a successful commercial and retail operation. Now, just five weeks into his role leading ATFA, Phil shares how a lifetime of hands-on experience, from laying floors to running businesses and conducting more than 600 flooring inspections, shapes his vision for the association.</p><p>The conversation delves into <strong>the significant industry challenges and opportunities currently facing the sector</strong>. Phil explains the impact of the recently announced <strong>Great Northern Koala Park</strong>, which has halted access to crucial resources, such as blackbutt timber. He talks candidly about the human cost of policy changes on small businesses, mills, and communities, and why understanding the people behind the industry matters as much as protecting the environment.</p><p>Education and training are at the forefront of Phil's strategy. He outlines ATFA's ambitious plans to upskill everyone in the supply chain – from <strong>retailers and sales teams</strong> who need better product fit-for-purpose knowledge, to <strong>installers, inspectors, and warranty managers</strong> who must communicate technical insights clearly to consumers. The episode also explores how ATFA is making training more accessible through <strong>online modules, face-to-face workshops, and purpose-built facilities</strong> across Australia.</p><p>Phil doesn't shy away from the complexities of change – whether it's new regulations, global timber supply pressures, or technology like AI reshaping the manufacturing and retail sectors. But his message is clear: <strong>progress shouldn't leave people behind</strong>.</p><p>Whether you're a retailer, installer, manufacturer, or just passionate about the flooring industry, this episode offers a valuable perspective on where the sector is headed and how ATFA plans to lead with innovation, education, and support for its people.</p><p>#TheUnderlayPodcast #FlooringIndustry #ATFA #TimberFlooring #FlooringEducation #BlackbuttTimber #SustainableFlooring #FlooringRetail #InstallerTraining #FlooringInnovation </p>]]>
      </itunes:summary>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Inside Project Miriah: From Prep to Perfection</title>
      <itunes:episode>71</itunes:episode>
      <podcast:episode>71</podcast:episode>
      <itunes:title>Inside Project Miriah: From Prep to Perfection</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c1e420a6-dd91-41fe-b5ef-4104b3086fc4</guid>
      <link>https://share.transistor.fm/s/6b836ebe</link>
      <description>
        <![CDATA[<p>This special episode of <em>The Underlay Podcast</em> takes listeners behind the scenes of <strong>Project Miriah, </strong>a groundbreaking collaboration between Clever Choice Flooring, RLA Polymers, and the FCIA.</p><p>Over five intensive days in August 2025, the team came together to deliver a complete flooring installation inside a two-storey townhouse. From subfloor preparation to the final installation, the project showcased not only Clever Choice's premium vinyl and hybrid products but also the expertise of RLA's adhesives and compounds, and the hands-on involvement of FCIA apprentices.</p><p>Hosts Matt White and Michael Roberts guide us through the journey, sharing insights from key stakeholders. Listeners hear directly from Fiona of the FCIA about the importance of apprenticeships, the pathways into flooring, and the value of exposing trainees to new products and techniques. Apprentices Carli, Jarra, and Max share their nerves, excitement, and determination as they tackle vinyl, hybrid flooring, and a staircase installation, an essential milestone in their training.</p><p>RLA's Matt and Safi open up about subfloor prep, levelling, and the science behind their adhesives, while FCIA trainer Ryan provides expert commentary on what it takes to deliver a flawless installation. Store owners Simon and Fiona from Carpet Court Coffs Harbour also weigh in, highlighting the vital role apprentices play in the future of the trade.</p><p>Project Miriah wasn't just about flooring; it was about <strong>education, collaboration, and industry growth</strong>. With hours of content filmed, including a 38-step Clever Choice installation guide, this initiative sets a new benchmark for training and industry storytelling.</p><p>From the technical precision of subfloor preparation to the excitement of apprentices completing real-world modules on site, this episode captures the heart of an industry committed to building skills and supporting its next generation. Whether you're a flooring professional, a business owner, or simply curious about the craft behind the floors beneath your feet, this episode is packed with insights, laughs, and lessons.</p><p>#TheUnderlayPodcast #ProjectMiriah #FlooringIndustry #ApprenticesInAction #CleverChoiceFlooring #RLAPolymers #FCIA #VinylFlooring #HybridFlooring #FutureOfFlooring</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This special episode of <em>The Underlay Podcast</em> takes listeners behind the scenes of <strong>Project Miriah, </strong>a groundbreaking collaboration between Clever Choice Flooring, RLA Polymers, and the FCIA.</p><p>Over five intensive days in August 2025, the team came together to deliver a complete flooring installation inside a two-storey townhouse. From subfloor preparation to the final installation, the project showcased not only Clever Choice's premium vinyl and hybrid products but also the expertise of RLA's adhesives and compounds, and the hands-on involvement of FCIA apprentices.</p><p>Hosts Matt White and Michael Roberts guide us through the journey, sharing insights from key stakeholders. Listeners hear directly from Fiona of the FCIA about the importance of apprenticeships, the pathways into flooring, and the value of exposing trainees to new products and techniques. Apprentices Carli, Jarra, and Max share their nerves, excitement, and determination as they tackle vinyl, hybrid flooring, and a staircase installation, an essential milestone in their training.</p><p>RLA's Matt and Safi open up about subfloor prep, levelling, and the science behind their adhesives, while FCIA trainer Ryan provides expert commentary on what it takes to deliver a flawless installation. Store owners Simon and Fiona from Carpet Court Coffs Harbour also weigh in, highlighting the vital role apprentices play in the future of the trade.</p><p>Project Miriah wasn't just about flooring; it was about <strong>education, collaboration, and industry growth</strong>. With hours of content filmed, including a 38-step Clever Choice installation guide, this initiative sets a new benchmark for training and industry storytelling.</p><p>From the technical precision of subfloor preparation to the excitement of apprentices completing real-world modules on site, this episode captures the heart of an industry committed to building skills and supporting its next generation. Whether you're a flooring professional, a business owner, or simply curious about the craft behind the floors beneath your feet, this episode is packed with insights, laughs, and lessons.</p><p>#TheUnderlayPodcast #ProjectMiriah #FlooringIndustry #ApprenticesInAction #CleverChoiceFlooring #RLAPolymers #FCIA #VinylFlooring #HybridFlooring #FutureOfFlooring</p>]]>
      </content:encoded>
      <pubDate>Tue, 23 Sep 2025 00:01:00 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/6b836ebe/958102b1.mp3" length="112034215" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>4668</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>This special episode of <em>The Underlay Podcast</em> takes listeners behind the scenes of <strong>Project Miriah, </strong>a groundbreaking collaboration between Clever Choice Flooring, RLA Polymers, and the FCIA.</p><p>Over five intensive days in August 2025, the team came together to deliver a complete flooring installation inside a two-storey townhouse. From subfloor preparation to the final installation, the project showcased not only Clever Choice's premium vinyl and hybrid products but also the expertise of RLA's adhesives and compounds, and the hands-on involvement of FCIA apprentices.</p><p>Hosts Matt White and Michael Roberts guide us through the journey, sharing insights from key stakeholders. Listeners hear directly from Fiona of the FCIA about the importance of apprenticeships, the pathways into flooring, and the value of exposing trainees to new products and techniques. Apprentices Carli, Jarra, and Max share their nerves, excitement, and determination as they tackle vinyl, hybrid flooring, and a staircase installation, an essential milestone in their training.</p><p>RLA's Matt and Safi open up about subfloor prep, levelling, and the science behind their adhesives, while FCIA trainer Ryan provides expert commentary on what it takes to deliver a flawless installation. Store owners Simon and Fiona from Carpet Court Coffs Harbour also weigh in, highlighting the vital role apprentices play in the future of the trade.</p><p>Project Miriah wasn't just about flooring; it was about <strong>education, collaboration, and industry growth</strong>. With hours of content filmed, including a 38-step Clever Choice installation guide, this initiative sets a new benchmark for training and industry storytelling.</p><p>From the technical precision of subfloor preparation to the excitement of apprentices completing real-world modules on site, this episode captures the heart of an industry committed to building skills and supporting its next generation. Whether you're a flooring professional, a business owner, or simply curious about the craft behind the floors beneath your feet, this episode is packed with insights, laughs, and lessons.</p><p>#TheUnderlayPodcast #ProjectMiriah #FlooringIndustry #ApprenticesInAction #CleverChoiceFlooring #RLAPolymers #FCIA #VinylFlooring #HybridFlooring #FutureOfFlooring</p>]]>
      </itunes:summary>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The "Project Miriah" Overview: Collaboration, Craft, and Content Creation</title>
      <itunes:episode>70</itunes:episode>
      <podcast:episode>70</podcast:episode>
      <itunes:title>The "Project Miriah" Overview: Collaboration, Craft, and Content Creation</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3e8c9999-4777-40f9-a2d9-d8e1b54e701d</guid>
      <link>https://share.transistor.fm/s/bc631c44</link>
      <description>
        <![CDATA[<p>In this special episode of <em>The Underlay</em>, hosts Matt and Michael are joined by Michael and Matt from RLA Polymers and Fiona from the FCIA to take listeners behind the scenes of <strong>Project Miriah, </strong>a groundbreaking flooring installation project that's raising the bar for education, collaboration, and craftsmanship in the industry.</p><p>Recorded after two intense days on site, this conversation offers a candid look at the planning and teamwork that's gone into transforming a two-storey townhouse, from subfloor prep to vinyl and hybrid installation, including a challenging staircase. What began as a bold idea to create content around best practices has evolved into a large-scale industry showcase, featuring detailed demonstrations, technical expertise, and a focus on training the next generation of installers.</p><p>The team shares their experiences and insights from the project, discussing everything from RLA's hands-on product demonstrations and Clever Choice's emphasis on user-friendly solutions to the FCIA's commitment to apprentices and skills development. Listeners will hear how every step, from moisture testing to levelling, adhesives, and installation, has been carefully documented to create an invaluable resource for the flooring community.</p><p>Beyond the technical details, this episode highlights the power of collaboration between manufacturers, suppliers, and industry associations. Together, these stakeholders are working to raise standards, promote education, and ensure the flooring trade continues to thrive.</p><p>Whether you're an installer, retailer, manufacturer, or simply passionate about the future of flooring, this behind-the-scenes look at Project Miriah demonstrates what's possible when expertise, creativity, and teamwork come together. Tune in for practical insights, inspiring stories, and a glimpse at an ambitious project that could shape the industry's future.</p><p>#TheUnderlayPodcast #ProjectMiriah #FlooringIndustry #CleverChoice #RLAPolymers #FCIA #ApprenticeshipsMatter #FlooringEducation #CollaborationInConstruction #AustralianBusiness</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this special episode of <em>The Underlay</em>, hosts Matt and Michael are joined by Michael and Matt from RLA Polymers and Fiona from the FCIA to take listeners behind the scenes of <strong>Project Miriah, </strong>a groundbreaking flooring installation project that's raising the bar for education, collaboration, and craftsmanship in the industry.</p><p>Recorded after two intense days on site, this conversation offers a candid look at the planning and teamwork that's gone into transforming a two-storey townhouse, from subfloor prep to vinyl and hybrid installation, including a challenging staircase. What began as a bold idea to create content around best practices has evolved into a large-scale industry showcase, featuring detailed demonstrations, technical expertise, and a focus on training the next generation of installers.</p><p>The team shares their experiences and insights from the project, discussing everything from RLA's hands-on product demonstrations and Clever Choice's emphasis on user-friendly solutions to the FCIA's commitment to apprentices and skills development. Listeners will hear how every step, from moisture testing to levelling, adhesives, and installation, has been carefully documented to create an invaluable resource for the flooring community.</p><p>Beyond the technical details, this episode highlights the power of collaboration between manufacturers, suppliers, and industry associations. Together, these stakeholders are working to raise standards, promote education, and ensure the flooring trade continues to thrive.</p><p>Whether you're an installer, retailer, manufacturer, or simply passionate about the future of flooring, this behind-the-scenes look at Project Miriah demonstrates what's possible when expertise, creativity, and teamwork come together. Tune in for practical insights, inspiring stories, and a glimpse at an ambitious project that could shape the industry's future.</p><p>#TheUnderlayPodcast #ProjectMiriah #FlooringIndustry #CleverChoice #RLAPolymers #FCIA #ApprenticeshipsMatter #FlooringEducation #CollaborationInConstruction #AustralianBusiness</p>]]>
      </content:encoded>
      <pubDate>Tue, 09 Sep 2025 00:01:00 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/bc631c44/4de4ce1d.mp3" length="39506219" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>1646</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this special episode of <em>The Underlay</em>, hosts Matt and Michael are joined by Michael and Matt from RLA Polymers and Fiona from the FCIA to take listeners behind the scenes of <strong>Project Miriah, </strong>a groundbreaking flooring installation project that's raising the bar for education, collaboration, and craftsmanship in the industry.</p><p>Recorded after two intense days on site, this conversation offers a candid look at the planning and teamwork that's gone into transforming a two-storey townhouse, from subfloor prep to vinyl and hybrid installation, including a challenging staircase. What began as a bold idea to create content around best practices has evolved into a large-scale industry showcase, featuring detailed demonstrations, technical expertise, and a focus on training the next generation of installers.</p><p>The team shares their experiences and insights from the project, discussing everything from RLA's hands-on product demonstrations and Clever Choice's emphasis on user-friendly solutions to the FCIA's commitment to apprentices and skills development. Listeners will hear how every step, from moisture testing to levelling, adhesives, and installation, has been carefully documented to create an invaluable resource for the flooring community.</p><p>Beyond the technical details, this episode highlights the power of collaboration between manufacturers, suppliers, and industry associations. Together, these stakeholders are working to raise standards, promote education, and ensure the flooring trade continues to thrive.</p><p>Whether you're an installer, retailer, manufacturer, or simply passionate about the future of flooring, this behind-the-scenes look at Project Miriah demonstrates what's possible when expertise, creativity, and teamwork come together. Tune in for practical insights, inspiring stories, and a glimpse at an ambitious project that could shape the industry's future.</p><p>#TheUnderlayPodcast #ProjectMiriah #FlooringIndustry #CleverChoice #RLAPolymers #FCIA #ApprenticeshipsMatter #FlooringEducation #CollaborationInConstruction #AustralianBusiness</p>]]>
      </itunes:summary>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Courtney Dunn from Master Floors: Family, Flooring, and the Future</title>
      <itunes:episode>69</itunes:episode>
      <podcast:episode>69</podcast:episode>
      <itunes:title>Courtney Dunn from Master Floors: Family, Flooring, and the Future</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">bd66bef7-3381-43f2-b611-2ee36d51e014</guid>
      <link>https://share.transistor.fm/s/6fc13505</link>
      <description>
        <![CDATA[<p>In this episode of <em>The Underlay Podcast</em>, Matt and Michael sit down with a true heavyweight in the Australian flooring industry, <strong>Courtney Dunn, Director of Master Floors Group</strong>. With decades of experience spanning from floor preparation through to delivering multi-million-dollar commercial projects, Courtney shares a story that's equal parts personal, professional, and inspiring.</p><p>From the very start, listeners are drawn into Courtney's journey, a career shaped by family legacy, tough lessons on the tools, and an unrelenting commitment to relationships. Courtney recalls how his father's career moves set the stage for his own, and how his early years in floor preparation became the foundation for everything he does today. The conversation dives deep into why floor prep isn't just a step in the process, but an <em>art form</em> that makes or breaks a project.</p><p>Family is a central theme throughout the discussion. Courtney speaks candidly about raising his three kids as a sole parent while running a thriving business, and how rugby, through his own school days at TSS and now watching his sons play, remains a cornerstone of his life. He shares the pride of watching his eldest pursue opportunities in construction management, underscoring the value of hard work, apprenticeships, and creating pathways for the next generation.</p><p>The business insights are equally compelling. Courtney explains why <strong>relationships and partnerships</strong> are the lifeblood of Master Floors' success, especially when dealing with tier-one builders and projects that stretch across thousands of square metres. He highlights the challenges of managing multi-tower developments, including the award-winning casino precinct project, which earned Master Floors the "Commercial Job of the Year" award at the FCIA Gala. The conversation peels back the curtain on what it really takes to succeed at this level: risk management, cash flow discipline, and, above all, trust.</p><p>Listeners also get a candid look at the <strong>state of the flooring industry</strong> today, from the shift away from carpet toward timber and hybrids, to the realities of labour shortages and the urgent need for apprentices. Courtney outlines his goal to bring at least ten apprentices through Master Floors by 2027, and why investing in young talent is the only way to secure the future of the trade.</p><p>It's not all work, though. Courtney discusses the importance of stepping away, whether it's holidays, golf days, or time with his partner and kids, to recharge and reset. The episode closes with the fast-five questions, giving listeners a glimpse of Courtney's lighter side, from his love of Filipino food to his go-to holiday spot in Queenstown.</p><p>This episode is packed with authenticity, insight, and passion. Whether you're in the flooring industry, leading a business, or simply someone who appreciates stories of resilience and legacy, Courtney's journey is one that will resonate deeply with you.</p><p>Listen now to hear how Courtney Dunn and the team at Master Floors Group are shaping the future of Australia’s flooring industry.</p><p>#TheUnderlayPodcast #FlooringIndustry #MasterFloors #BusinessLeadership #CleverChoice #Apprenticeships #ConstructionIndustry #AustralianBusiness #CommercialProjects #IndustryRelationships</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of <em>The Underlay Podcast</em>, Matt and Michael sit down with a true heavyweight in the Australian flooring industry, <strong>Courtney Dunn, Director of Master Floors Group</strong>. With decades of experience spanning from floor preparation through to delivering multi-million-dollar commercial projects, Courtney shares a story that's equal parts personal, professional, and inspiring.</p><p>From the very start, listeners are drawn into Courtney's journey, a career shaped by family legacy, tough lessons on the tools, and an unrelenting commitment to relationships. Courtney recalls how his father's career moves set the stage for his own, and how his early years in floor preparation became the foundation for everything he does today. The conversation dives deep into why floor prep isn't just a step in the process, but an <em>art form</em> that makes or breaks a project.</p><p>Family is a central theme throughout the discussion. Courtney speaks candidly about raising his three kids as a sole parent while running a thriving business, and how rugby, through his own school days at TSS and now watching his sons play, remains a cornerstone of his life. He shares the pride of watching his eldest pursue opportunities in construction management, underscoring the value of hard work, apprenticeships, and creating pathways for the next generation.</p><p>The business insights are equally compelling. Courtney explains why <strong>relationships and partnerships</strong> are the lifeblood of Master Floors' success, especially when dealing with tier-one builders and projects that stretch across thousands of square metres. He highlights the challenges of managing multi-tower developments, including the award-winning casino precinct project, which earned Master Floors the "Commercial Job of the Year" award at the FCIA Gala. The conversation peels back the curtain on what it really takes to succeed at this level: risk management, cash flow discipline, and, above all, trust.</p><p>Listeners also get a candid look at the <strong>state of the flooring industry</strong> today, from the shift away from carpet toward timber and hybrids, to the realities of labour shortages and the urgent need for apprentices. Courtney outlines his goal to bring at least ten apprentices through Master Floors by 2027, and why investing in young talent is the only way to secure the future of the trade.</p><p>It's not all work, though. Courtney discusses the importance of stepping away, whether it's holidays, golf days, or time with his partner and kids, to recharge and reset. The episode closes with the fast-five questions, giving listeners a glimpse of Courtney's lighter side, from his love of Filipino food to his go-to holiday spot in Queenstown.</p><p>This episode is packed with authenticity, insight, and passion. Whether you're in the flooring industry, leading a business, or simply someone who appreciates stories of resilience and legacy, Courtney's journey is one that will resonate deeply with you.</p><p>Listen now to hear how Courtney Dunn and the team at Master Floors Group are shaping the future of Australia’s flooring industry.</p><p>#TheUnderlayPodcast #FlooringIndustry #MasterFloors #BusinessLeadership #CleverChoice #Apprenticeships #ConstructionIndustry #AustralianBusiness #CommercialProjects #IndustryRelationships</p>]]>
      </content:encoded>
      <pubDate>Tue, 26 Aug 2025 00:01:00 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/6fc13505/282f6327.mp3" length="67921585" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>2830</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of <em>The Underlay Podcast</em>, Matt and Michael sit down with a true heavyweight in the Australian flooring industry, <strong>Courtney Dunn, Director of Master Floors Group</strong>. With decades of experience spanning from floor preparation through to delivering multi-million-dollar commercial projects, Courtney shares a story that's equal parts personal, professional, and inspiring.</p><p>From the very start, listeners are drawn into Courtney's journey, a career shaped by family legacy, tough lessons on the tools, and an unrelenting commitment to relationships. Courtney recalls how his father's career moves set the stage for his own, and how his early years in floor preparation became the foundation for everything he does today. The conversation dives deep into why floor prep isn't just a step in the process, but an <em>art form</em> that makes or breaks a project.</p><p>Family is a central theme throughout the discussion. Courtney speaks candidly about raising his three kids as a sole parent while running a thriving business, and how rugby, through his own school days at TSS and now watching his sons play, remains a cornerstone of his life. He shares the pride of watching his eldest pursue opportunities in construction management, underscoring the value of hard work, apprenticeships, and creating pathways for the next generation.</p><p>The business insights are equally compelling. Courtney explains why <strong>relationships and partnerships</strong> are the lifeblood of Master Floors' success, especially when dealing with tier-one builders and projects that stretch across thousands of square metres. He highlights the challenges of managing multi-tower developments, including the award-winning casino precinct project, which earned Master Floors the "Commercial Job of the Year" award at the FCIA Gala. The conversation peels back the curtain on what it really takes to succeed at this level: risk management, cash flow discipline, and, above all, trust.</p><p>Listeners also get a candid look at the <strong>state of the flooring industry</strong> today, from the shift away from carpet toward timber and hybrids, to the realities of labour shortages and the urgent need for apprentices. Courtney outlines his goal to bring at least ten apprentices through Master Floors by 2027, and why investing in young talent is the only way to secure the future of the trade.</p><p>It's not all work, though. Courtney discusses the importance of stepping away, whether it's holidays, golf days, or time with his partner and kids, to recharge and reset. The episode closes with the fast-five questions, giving listeners a glimpse of Courtney's lighter side, from his love of Filipino food to his go-to holiday spot in Queenstown.</p><p>This episode is packed with authenticity, insight, and passion. Whether you're in the flooring industry, leading a business, or simply someone who appreciates stories of resilience and legacy, Courtney's journey is one that will resonate deeply with you.</p><p>Listen now to hear how Courtney Dunn and the team at Master Floors Group are shaping the future of Australia’s flooring industry.</p><p>#TheUnderlayPodcast #FlooringIndustry #MasterFloors #BusinessLeadership #CleverChoice #Apprenticeships #ConstructionIndustry #AustralianBusiness #CommercialProjects #IndustryRelationships</p>]]>
      </itunes:summary>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Richard Maybank: Driving Success - How GMK Keep Flooring Moving</title>
      <itunes:episode>68</itunes:episode>
      <podcast:episode>68</podcast:episode>
      <itunes:title>Richard Maybank: Driving Success - How GMK Keep Flooring Moving</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">62930b52-bdbb-4c6d-b964-ecccc492d6ba</guid>
      <link>https://share.transistor.fm/s/a96519c8</link>
      <description>
        <![CDATA[<p>In this episode of <em>The Underlay</em>, Matt and Michael Roberts, General Manager of Clever Choice, sit down with Richard from GMK Logistics to unpack the critical role transport plays in the flooring industry. The conversation begins with an unexpected sports tangent, comparing the culture and strategic decision-making in professional teams to those in running a successful business. Both agree that, whether in sports or commerce, success ultimately comes down to building the right culture, knowing when to make tough personnel decisions, and planning for the future.</p><p>From there, the discussion dives deep into the long-standing partnership between Clever Choice and GMK Logistics. Michael explains that no matter how good the product is, if delivery isn't on time and in perfect condition, the customer experience suffers. That's where GMK's high-90% on-time delivery rate and commitment to service make them an essential part of Clever Choice's success.</p><p>Richard offers an inside look at how GMK maintains such performance, through decades of building the right culture, holding teams accountable, and continuously investing in people, systems, and its fleet. He highlights the importance of understanding customer needs, from delivery schedules to packaging that can withstand multiple handling points across thousands of kilometres. The conversation delves into the complexities of transportation in Australia's vast geography, the challenges of on-forwarding to remote areas, and why strong relationships with reliable partners are essential in the industry.</p><p>Technology and innovation are also at the forefront. GMK is rolling out new systems for better tracking and customer communication, aiming to deliver an "Amazon-style" experience for flooring deliveries. This includes SMS updates, improved visibility of freight in transit, and integration between Clever Choice and GMK's systems for seamless order processing.</p><p>The trio also explore the human side of logistics, driver training, safety systems, and employee culture, emphasising that every touchpoint, from warehouse to final delivery, impacts the brand. Public holiday disruptions, natural disasters, and the ripple effects of delays are openly discussed, with both sides emphasising the importance of proactive communication to manage customer expectations.</p><p>By the end, it's clear that the Clever Choice–GMK partnership isn't just about moving products; it's about shared values, strategic growth, and a relentless focus on service. Whether you're in flooring, logistics, or any industry where delivery matters, this episode is a masterclass in building partnerships that last.</p><p><strong>Listen now</strong> to hear how two industry leaders keep the wheels turning, literally and figuratively, across Australia's flooring supply chain.</p><p>#TheUnderlayPodcast #FlooringIndustry #Logistics #BusinessPartnerships #CleverChoice #GMKLogistics #CustomerServiceExcellence #SupplyChainSolutions #AustralianBusiness #OnTimeDelivery`</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of <em>The Underlay</em>, Matt and Michael Roberts, General Manager of Clever Choice, sit down with Richard from GMK Logistics to unpack the critical role transport plays in the flooring industry. The conversation begins with an unexpected sports tangent, comparing the culture and strategic decision-making in professional teams to those in running a successful business. Both agree that, whether in sports or commerce, success ultimately comes down to building the right culture, knowing when to make tough personnel decisions, and planning for the future.</p><p>From there, the discussion dives deep into the long-standing partnership between Clever Choice and GMK Logistics. Michael explains that no matter how good the product is, if delivery isn't on time and in perfect condition, the customer experience suffers. That's where GMK's high-90% on-time delivery rate and commitment to service make them an essential part of Clever Choice's success.</p><p>Richard offers an inside look at how GMK maintains such performance, through decades of building the right culture, holding teams accountable, and continuously investing in people, systems, and its fleet. He highlights the importance of understanding customer needs, from delivery schedules to packaging that can withstand multiple handling points across thousands of kilometres. The conversation delves into the complexities of transportation in Australia's vast geography, the challenges of on-forwarding to remote areas, and why strong relationships with reliable partners are essential in the industry.</p><p>Technology and innovation are also at the forefront. GMK is rolling out new systems for better tracking and customer communication, aiming to deliver an "Amazon-style" experience for flooring deliveries. This includes SMS updates, improved visibility of freight in transit, and integration between Clever Choice and GMK's systems for seamless order processing.</p><p>The trio also explore the human side of logistics, driver training, safety systems, and employee culture, emphasising that every touchpoint, from warehouse to final delivery, impacts the brand. Public holiday disruptions, natural disasters, and the ripple effects of delays are openly discussed, with both sides emphasising the importance of proactive communication to manage customer expectations.</p><p>By the end, it's clear that the Clever Choice–GMK partnership isn't just about moving products; it's about shared values, strategic growth, and a relentless focus on service. Whether you're in flooring, logistics, or any industry where delivery matters, this episode is a masterclass in building partnerships that last.</p><p><strong>Listen now</strong> to hear how two industry leaders keep the wheels turning, literally and figuratively, across Australia's flooring supply chain.</p><p>#TheUnderlayPodcast #FlooringIndustry #Logistics #BusinessPartnerships #CleverChoice #GMKLogistics #CustomerServiceExcellence #SupplyChainSolutions #AustralianBusiness #OnTimeDelivery`</p>]]>
      </content:encoded>
      <pubDate>Tue, 12 Aug 2025 00:01:00 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/a96519c8/429693c0.mp3" length="92365925" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>3848</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of <em>The Underlay</em>, Matt and Michael Roberts, General Manager of Clever Choice, sit down with Richard from GMK Logistics to unpack the critical role transport plays in the flooring industry. The conversation begins with an unexpected sports tangent, comparing the culture and strategic decision-making in professional teams to those in running a successful business. Both agree that, whether in sports or commerce, success ultimately comes down to building the right culture, knowing when to make tough personnel decisions, and planning for the future.</p><p>From there, the discussion dives deep into the long-standing partnership between Clever Choice and GMK Logistics. Michael explains that no matter how good the product is, if delivery isn't on time and in perfect condition, the customer experience suffers. That's where GMK's high-90% on-time delivery rate and commitment to service make them an essential part of Clever Choice's success.</p><p>Richard offers an inside look at how GMK maintains such performance, through decades of building the right culture, holding teams accountable, and continuously investing in people, systems, and its fleet. He highlights the importance of understanding customer needs, from delivery schedules to packaging that can withstand multiple handling points across thousands of kilometres. The conversation delves into the complexities of transportation in Australia's vast geography, the challenges of on-forwarding to remote areas, and why strong relationships with reliable partners are essential in the industry.</p><p>Technology and innovation are also at the forefront. GMK is rolling out new systems for better tracking and customer communication, aiming to deliver an "Amazon-style" experience for flooring deliveries. This includes SMS updates, improved visibility of freight in transit, and integration between Clever Choice and GMK's systems for seamless order processing.</p><p>The trio also explore the human side of logistics, driver training, safety systems, and employee culture, emphasising that every touchpoint, from warehouse to final delivery, impacts the brand. Public holiday disruptions, natural disasters, and the ripple effects of delays are openly discussed, with both sides emphasising the importance of proactive communication to manage customer expectations.</p><p>By the end, it's clear that the Clever Choice–GMK partnership isn't just about moving products; it's about shared values, strategic growth, and a relentless focus on service. Whether you're in flooring, logistics, or any industry where delivery matters, this episode is a masterclass in building partnerships that last.</p><p><strong>Listen now</strong> to hear how two industry leaders keep the wheels turning, literally and figuratively, across Australia's flooring supply chain.</p><p>#TheUnderlayPodcast #FlooringIndustry #Logistics #BusinessPartnerships #CleverChoice #GMKLogistics #CustomerServiceExcellence #SupplyChainSolutions #AustralianBusiness #OnTimeDelivery`</p>]]>
      </itunes:summary>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Mark Coetzee from Floorworld: Vinyl, Vision &amp; The Value of Relationships </title>
      <itunes:episode>67</itunes:episode>
      <podcast:episode>67</podcast:episode>
      <itunes:title>Mark Coetzee from Floorworld: Vinyl, Vision &amp; The Value of Relationships </itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0b120667-7bbe-4b9a-a1f4-b6206ddd95b3</guid>
      <link>https://share.transistor.fm/s/20affc53</link>
      <description>
        <![CDATA[<p>In this episode of <em>The Underlay</em>, Matt and Michael sit down with Mark Coetzee from Floorworld, a man whose journey in flooring began with Blundstone boots and has evolved into a nationwide role shaping the look and feel of retail stores across Australia.</p><p>From his humble beginnings in Tasmania to overseeing the operations and store design of one of the country’s most respected flooring groups, Mark brings sharp insights and plenty of laughs. The trio dive into everything from the complexities of public speaking and flooring industry conferences to the current state of hybrid, vinyl, and laminate products on the market. Mark shares how he tailors store setups to suit regional preferences, tackles the shortage of vinyl installers, and the ever-present challenge of selling floor prep to customers who can’t see it, but will certainly feel it if it’s done wrong.</p><p>The conversation also unpacks Floorworld’s strong relationship with Clever Choice Flooring, and the value of trusted partnerships in a fiercely competitive industry. Along the way, they touch on innovation, renovation trends, and why carpet is far from dead.</p><p>And as always, it wouldn’t be <em>The Underlay</em> without a good laugh. Mark’s “Fast Five” reveals his fear of the sea, his undying love for meat lovers pizza, and a well-earned jab at roll-on deodorant. This one’s packed with stories, strategy, and a whole lot of personality.</p><p>Tune in for real talk, flooring gold, and a few questionable jokes—only on <em>The Underlay</em>.</p><p>#TheUnderlay #FlooringIndustry #MarkCoetzee #Floorworld #CleverChoiceFlooring #VinylFlooring #HybridFlooring #FloorPrepMatters #FlooringAustralia #PodcastAustralia</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of <em>The Underlay</em>, Matt and Michael sit down with Mark Coetzee from Floorworld, a man whose journey in flooring began with Blundstone boots and has evolved into a nationwide role shaping the look and feel of retail stores across Australia.</p><p>From his humble beginnings in Tasmania to overseeing the operations and store design of one of the country’s most respected flooring groups, Mark brings sharp insights and plenty of laughs. The trio dive into everything from the complexities of public speaking and flooring industry conferences to the current state of hybrid, vinyl, and laminate products on the market. Mark shares how he tailors store setups to suit regional preferences, tackles the shortage of vinyl installers, and the ever-present challenge of selling floor prep to customers who can’t see it, but will certainly feel it if it’s done wrong.</p><p>The conversation also unpacks Floorworld’s strong relationship with Clever Choice Flooring, and the value of trusted partnerships in a fiercely competitive industry. Along the way, they touch on innovation, renovation trends, and why carpet is far from dead.</p><p>And as always, it wouldn’t be <em>The Underlay</em> without a good laugh. Mark’s “Fast Five” reveals his fear of the sea, his undying love for meat lovers pizza, and a well-earned jab at roll-on deodorant. This one’s packed with stories, strategy, and a whole lot of personality.</p><p>Tune in for real talk, flooring gold, and a few questionable jokes—only on <em>The Underlay</em>.</p><p>#TheUnderlay #FlooringIndustry #MarkCoetzee #Floorworld #CleverChoiceFlooring #VinylFlooring #HybridFlooring #FloorPrepMatters #FlooringAustralia #PodcastAustralia</p>]]>
      </content:encoded>
      <pubDate>Tue, 29 Jul 2025 00:01:00 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/20affc53/0c5a2d3e.mp3" length="84936711" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>3539</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of <em>The Underlay</em>, Matt and Michael sit down with Mark Coetzee from Floorworld, a man whose journey in flooring began with Blundstone boots and has evolved into a nationwide role shaping the look and feel of retail stores across Australia.</p><p>From his humble beginnings in Tasmania to overseeing the operations and store design of one of the country’s most respected flooring groups, Mark brings sharp insights and plenty of laughs. The trio dive into everything from the complexities of public speaking and flooring industry conferences to the current state of hybrid, vinyl, and laminate products on the market. Mark shares how he tailors store setups to suit regional preferences, tackles the shortage of vinyl installers, and the ever-present challenge of selling floor prep to customers who can’t see it, but will certainly feel it if it’s done wrong.</p><p>The conversation also unpacks Floorworld’s strong relationship with Clever Choice Flooring, and the value of trusted partnerships in a fiercely competitive industry. Along the way, they touch on innovation, renovation trends, and why carpet is far from dead.</p><p>And as always, it wouldn’t be <em>The Underlay</em> without a good laugh. Mark’s “Fast Five” reveals his fear of the sea, his undying love for meat lovers pizza, and a well-earned jab at roll-on deodorant. This one’s packed with stories, strategy, and a whole lot of personality.</p><p>Tune in for real talk, flooring gold, and a few questionable jokes—only on <em>The Underlay</em>.</p><p>#TheUnderlay #FlooringIndustry #MarkCoetzee #Floorworld #CleverChoiceFlooring #VinylFlooring #HybridFlooring #FloorPrepMatters #FlooringAustralia #PodcastAustralia</p>]]>
      </itunes:summary>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Inside the Machine: Michael Roberts on China, QC, and Clever’s Growth</title>
      <itunes:episode>66</itunes:episode>
      <podcast:episode>66</podcast:episode>
      <itunes:title>Inside the Machine: Michael Roberts on China, QC, and Clever’s Growth</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">34b84037-a862-40cc-93cd-9f48c1cf8cf4</guid>
      <link>https://share.transistor.fm/s/99f692cf</link>
      <description>
        <![CDATA[<p>In this high-energy return episode of <em>The Underlay</em>, Matt welcomes back Michael Roberts, GM of Clever Choice, fresh from a whirlwind two-month tour across Australia and China. From interstate road trips with Ian Walker to a jam-packed product testing mission in China alongside Sean and Greg, Michael gives us a front-row seat to Clever’s evolution.</p><p>This episode pulls back the curtain on what makes Clever tick, from cultural transformations in the Sydney warehouse to the obsessive quality control systems operating in both Australia and China. Michael shares insights into the power of having their own QC team on the ground in China, what goes into testing flooring products for our unique Aussie climate, and how Clever is using automation, AI, and next-gen warehousing to stay ahead of the game.</p><p>Matt and Michael also touch on some big-picture topics: why Clever isn’t afraid to be open about Chinese manufacturing, how product refinement is overtaking product expansion, and what it means to keep small business values while playing in the big leagues.</p><p>We also get personal, Michael opens up about balancing gym life with national travel, the importance of mental health, and why consistency (in both workouts and work ethic) is the real game-changer.</p><p>With new partnerships brewing, more industry-firsts on the horizon, and an exciting second half of 2025 ahead, this episode is equal parts reflection and rally cry.</p><p>Listen now on Spotify, Apple Podcasts, or wherever you get your podcasts!</p><p>Join the conversation:</p><ul><li>Would you try turtle on a factory tour?</li><li>Is a 55-day turnaround even real?!</li><li>Can CrossFit actually make you a better business leader?</li></ul><p><br></p><p>#TheUnderlayPodcast #CleverChoiceFlooring #FlooringIndustry #MichaelRoberts #ChinaTour #ProductTesting #FlooringQC #AIInWarehousing #FlooringInnovation #FromTheFloorUp</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this high-energy return episode of <em>The Underlay</em>, Matt welcomes back Michael Roberts, GM of Clever Choice, fresh from a whirlwind two-month tour across Australia and China. From interstate road trips with Ian Walker to a jam-packed product testing mission in China alongside Sean and Greg, Michael gives us a front-row seat to Clever’s evolution.</p><p>This episode pulls back the curtain on what makes Clever tick, from cultural transformations in the Sydney warehouse to the obsessive quality control systems operating in both Australia and China. Michael shares insights into the power of having their own QC team on the ground in China, what goes into testing flooring products for our unique Aussie climate, and how Clever is using automation, AI, and next-gen warehousing to stay ahead of the game.</p><p>Matt and Michael also touch on some big-picture topics: why Clever isn’t afraid to be open about Chinese manufacturing, how product refinement is overtaking product expansion, and what it means to keep small business values while playing in the big leagues.</p><p>We also get personal, Michael opens up about balancing gym life with national travel, the importance of mental health, and why consistency (in both workouts and work ethic) is the real game-changer.</p><p>With new partnerships brewing, more industry-firsts on the horizon, and an exciting second half of 2025 ahead, this episode is equal parts reflection and rally cry.</p><p>Listen now on Spotify, Apple Podcasts, or wherever you get your podcasts!</p><p>Join the conversation:</p><ul><li>Would you try turtle on a factory tour?</li><li>Is a 55-day turnaround even real?!</li><li>Can CrossFit actually make you a better business leader?</li></ul><p><br></p><p>#TheUnderlayPodcast #CleverChoiceFlooring #FlooringIndustry #MichaelRoberts #ChinaTour #ProductTesting #FlooringQC #AIInWarehousing #FlooringInnovation #FromTheFloorUp</p>]]>
      </content:encoded>
      <pubDate>Tue, 15 Jul 2025 00:01:00 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/99f692cf/79fcb230.mp3" length="68060840" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>2835</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this high-energy return episode of <em>The Underlay</em>, Matt welcomes back Michael Roberts, GM of Clever Choice, fresh from a whirlwind two-month tour across Australia and China. From interstate road trips with Ian Walker to a jam-packed product testing mission in China alongside Sean and Greg, Michael gives us a front-row seat to Clever’s evolution.</p><p>This episode pulls back the curtain on what makes Clever tick, from cultural transformations in the Sydney warehouse to the obsessive quality control systems operating in both Australia and China. Michael shares insights into the power of having their own QC team on the ground in China, what goes into testing flooring products for our unique Aussie climate, and how Clever is using automation, AI, and next-gen warehousing to stay ahead of the game.</p><p>Matt and Michael also touch on some big-picture topics: why Clever isn’t afraid to be open about Chinese manufacturing, how product refinement is overtaking product expansion, and what it means to keep small business values while playing in the big leagues.</p><p>We also get personal, Michael opens up about balancing gym life with national travel, the importance of mental health, and why consistency (in both workouts and work ethic) is the real game-changer.</p><p>With new partnerships brewing, more industry-firsts on the horizon, and an exciting second half of 2025 ahead, this episode is equal parts reflection and rally cry.</p><p>Listen now on Spotify, Apple Podcasts, or wherever you get your podcasts!</p><p>Join the conversation:</p><ul><li>Would you try turtle on a factory tour?</li><li>Is a 55-day turnaround even real?!</li><li>Can CrossFit actually make you a better business leader?</li></ul><p><br></p><p>#TheUnderlayPodcast #CleverChoiceFlooring #FlooringIndustry #MichaelRoberts #ChinaTour #ProductTesting #FlooringQC #AIInWarehousing #FlooringInnovation #FromTheFloorUp</p>]]>
      </itunes:summary>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>FloorTec 2025 - Part 2</title>
      <itunes:episode>65</itunes:episode>
      <podcast:episode>65</podcast:episode>
      <itunes:title>FloorTec 2025 - Part 2</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4c232e0e-09b7-47fb-98b7-3092619a5baa</guid>
      <link>https://share.transistor.fm/s/fc56b421</link>
      <description>
        <![CDATA[<p>In part two of our FloorTec 2025 special, hosts Matt and Michael dive deeper into the future of flooring with candid conversations from industry leaders.</p><p>Joining us in this relaxed, post-conference episode are:</p><ul><li><strong>Don from ATTAR</strong> – sharing the vital role of subfloor preparation, moisture testing, and the impact of proper apprenticeship training.</li><li><strong>Fraser from AFS</strong> – talking adhesives, innovation, and what’s next in floor bonding solutions.</li><li><strong>Brett</strong>, Chairman of the <strong>FCIA,</strong> is discussing the importance of setting new standards and supporting the trades.</li><li><strong>Fiona</strong>, CEO of the <strong>FCIA,</strong> shares her perspective on workforce development, apprenticeships, and the association's future direction.</li></ul><p>From technical insights to industry-wide challenges, this episode captures authentic conversations that matter to floor layers, retailers, and manufacturers alike.</p><p>From war stories about rushed installations and product failures to bold visions for national training standards and better builder accountability, this episode is packed with industry grit, practical wisdom, and a genuine passion for raising the bar in flooring.</p><p>Listen now on Spotify, Apple Podcasts, or wherever you get your podcasts!<br>Join the conversation:</p><p>Should all installers follow a national standard instead of 50 product guides?<br>How do we better prepare the next generation of floor layers?<br>Can builders and installers finally get on the same page?</p><p>#TheUnderlayPodcast #CleverChoiceFlooring #FCIA #FloorTec2025 #FlooringIndustry #TrainingAndStandards #SubfloorMatters #InstallationExcellence #TrustInTrades #FutureOfFlooring #FloorPrepMatters #AustralianFlooring #HybridFlooring #TradeTalks #SupportTheTrades</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In part two of our FloorTec 2025 special, hosts Matt and Michael dive deeper into the future of flooring with candid conversations from industry leaders.</p><p>Joining us in this relaxed, post-conference episode are:</p><ul><li><strong>Don from ATTAR</strong> – sharing the vital role of subfloor preparation, moisture testing, and the impact of proper apprenticeship training.</li><li><strong>Fraser from AFS</strong> – talking adhesives, innovation, and what’s next in floor bonding solutions.</li><li><strong>Brett</strong>, Chairman of the <strong>FCIA,</strong> is discussing the importance of setting new standards and supporting the trades.</li><li><strong>Fiona</strong>, CEO of the <strong>FCIA,</strong> shares her perspective on workforce development, apprenticeships, and the association's future direction.</li></ul><p>From technical insights to industry-wide challenges, this episode captures authentic conversations that matter to floor layers, retailers, and manufacturers alike.</p><p>From war stories about rushed installations and product failures to bold visions for national training standards and better builder accountability, this episode is packed with industry grit, practical wisdom, and a genuine passion for raising the bar in flooring.</p><p>Listen now on Spotify, Apple Podcasts, or wherever you get your podcasts!<br>Join the conversation:</p><p>Should all installers follow a national standard instead of 50 product guides?<br>How do we better prepare the next generation of floor layers?<br>Can builders and installers finally get on the same page?</p><p>#TheUnderlayPodcast #CleverChoiceFlooring #FCIA #FloorTec2025 #FlooringIndustry #TrainingAndStandards #SubfloorMatters #InstallationExcellence #TrustInTrades #FutureOfFlooring #FloorPrepMatters #AustralianFlooring #HybridFlooring #TradeTalks #SupportTheTrades</p>]]>
      </content:encoded>
      <pubDate>Tue, 01 Jul 2025 00:01:00 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/fc56b421/1583c768.mp3" length="67633149" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>2818</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In part two of our FloorTec 2025 special, hosts Matt and Michael dive deeper into the future of flooring with candid conversations from industry leaders.</p><p>Joining us in this relaxed, post-conference episode are:</p><ul><li><strong>Don from ATTAR</strong> – sharing the vital role of subfloor preparation, moisture testing, and the impact of proper apprenticeship training.</li><li><strong>Fraser from AFS</strong> – talking adhesives, innovation, and what’s next in floor bonding solutions.</li><li><strong>Brett</strong>, Chairman of the <strong>FCIA,</strong> is discussing the importance of setting new standards and supporting the trades.</li><li><strong>Fiona</strong>, CEO of the <strong>FCIA,</strong> shares her perspective on workforce development, apprenticeships, and the association's future direction.</li></ul><p>From technical insights to industry-wide challenges, this episode captures authentic conversations that matter to floor layers, retailers, and manufacturers alike.</p><p>From war stories about rushed installations and product failures to bold visions for national training standards and better builder accountability, this episode is packed with industry grit, practical wisdom, and a genuine passion for raising the bar in flooring.</p><p>Listen now on Spotify, Apple Podcasts, or wherever you get your podcasts!<br>Join the conversation:</p><p>Should all installers follow a national standard instead of 50 product guides?<br>How do we better prepare the next generation of floor layers?<br>Can builders and installers finally get on the same page?</p><p>#TheUnderlayPodcast #CleverChoiceFlooring #FCIA #FloorTec2025 #FlooringIndustry #TrainingAndStandards #SubfloorMatters #InstallationExcellence #TrustInTrades #FutureOfFlooring #FloorPrepMatters #AustralianFlooring #HybridFlooring #TradeTalks #SupportTheTrades</p>]]>
      </itunes:summary>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Meet Robert Richardson – From Retail to Regional Rep</title>
      <itunes:episode>64</itunes:episode>
      <podcast:episode>64</podcast:episode>
      <itunes:title>Meet Robert Richardson – From Retail to Regional Rep</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a471b719-ad0b-4133-918a-a1dd0c842466</guid>
      <link>https://share.transistor.fm/s/8923bfbf</link>
      <description>
        <![CDATA[<p>In this episode of <em>The Underlay</em>, Matt sits down with Robert Richardson, the newest member of the Clever Choice sales team, covering Victoria and Tasmania. With just two weeks under his belt, Robert reflects on his transition from retail to wholesale, his years at Carpet Court, and what excites him most about joining Clever Choice.</p><p>They chat about:</p><ul><li>The difference between high-pressure retail and long-game wholesale</li><li>The importance of building genuine relationships in flooring</li><li>Clever’s standout products – including Chevron and the upcoming 10mm hybrid range</li><li>What makes the flooring industry so addictive (spoiler: once you're in, you're in!)</li><li>Plus, the <em>real</em> debate: spray-on vs roll-on deodorant</li></ul><p>From NDAs and secret mansions to mentoring new reps and plans to turn Tasmania into Clever’s fastest-growing state, this episode gives a great insight into the people-first mindset behind Clever’s growing team.</p><p><strong>Listen now on Spotify, Apple Podcasts, or wherever you get your podcasts!<br></strong><br> <strong>Join the conversation:</strong><br>Have you ever laid a floor in complete secrecy?<br> Can Tasmania become the growth engine of Clever Choice?<br> What’s the best way to build trust in flooring sales?</p><p><br> #TheUnderlayPodcast #CleverChoiceFlooring #FlooringIndustry #RobertRichardson #RetailToWholesale #FlooringRepLife #ChevronFlooring #HybridFloors #SalesStories #FromTheFloorUp</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of <em>The Underlay</em>, Matt sits down with Robert Richardson, the newest member of the Clever Choice sales team, covering Victoria and Tasmania. With just two weeks under his belt, Robert reflects on his transition from retail to wholesale, his years at Carpet Court, and what excites him most about joining Clever Choice.</p><p>They chat about:</p><ul><li>The difference between high-pressure retail and long-game wholesale</li><li>The importance of building genuine relationships in flooring</li><li>Clever’s standout products – including Chevron and the upcoming 10mm hybrid range</li><li>What makes the flooring industry so addictive (spoiler: once you're in, you're in!)</li><li>Plus, the <em>real</em> debate: spray-on vs roll-on deodorant</li></ul><p>From NDAs and secret mansions to mentoring new reps and plans to turn Tasmania into Clever’s fastest-growing state, this episode gives a great insight into the people-first mindset behind Clever’s growing team.</p><p><strong>Listen now on Spotify, Apple Podcasts, or wherever you get your podcasts!<br></strong><br> <strong>Join the conversation:</strong><br>Have you ever laid a floor in complete secrecy?<br> Can Tasmania become the growth engine of Clever Choice?<br> What’s the best way to build trust in flooring sales?</p><p><br> #TheUnderlayPodcast #CleverChoiceFlooring #FlooringIndustry #RobertRichardson #RetailToWholesale #FlooringRepLife #ChevronFlooring #HybridFloors #SalesStories #FromTheFloorUp</p>]]>
      </content:encoded>
      <pubDate>Tue, 17 Jun 2025 00:01:00 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/8923bfbf/faf7ff1d.mp3" length="47690938" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>1987</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of <em>The Underlay</em>, Matt sits down with Robert Richardson, the newest member of the Clever Choice sales team, covering Victoria and Tasmania. With just two weeks under his belt, Robert reflects on his transition from retail to wholesale, his years at Carpet Court, and what excites him most about joining Clever Choice.</p><p>They chat about:</p><ul><li>The difference between high-pressure retail and long-game wholesale</li><li>The importance of building genuine relationships in flooring</li><li>Clever’s standout products – including Chevron and the upcoming 10mm hybrid range</li><li>What makes the flooring industry so addictive (spoiler: once you're in, you're in!)</li><li>Plus, the <em>real</em> debate: spray-on vs roll-on deodorant</li></ul><p>From NDAs and secret mansions to mentoring new reps and plans to turn Tasmania into Clever’s fastest-growing state, this episode gives a great insight into the people-first mindset behind Clever’s growing team.</p><p><strong>Listen now on Spotify, Apple Podcasts, or wherever you get your podcasts!<br></strong><br> <strong>Join the conversation:</strong><br>Have you ever laid a floor in complete secrecy?<br> Can Tasmania become the growth engine of Clever Choice?<br> What’s the best way to build trust in flooring sales?</p><p><br> #TheUnderlayPodcast #CleverChoiceFlooring #FlooringIndustry #RobertRichardson #RetailToWholesale #FlooringRepLife #ChevronFlooring #HybridFloors #SalesStories #FromTheFloorUp</p>]]>
      </itunes:summary>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Laying Foundations: Floorworld CEO Jamie Keyzer on the Future of Flooring</title>
      <itunes:episode>63</itunes:episode>
      <podcast:episode>63</podcast:episode>
      <itunes:title>Laying Foundations: Floorworld CEO Jamie Keyzer on the Future of Flooring</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ecec82d1-97c2-4f5c-b301-906249817fec</guid>
      <link>https://share.transistor.fm/s/a60677bc</link>
      <description>
        <![CDATA[<p>In this episode of <em>The Underlay</em>, Matt and Michael sit down with Jamie Keyzer, CEO of Floorworld, to talk all things flooring, franchising, and finding your feet in a new industry. Recorded at Clever Choice’s stunning new Melbourne HQ, this chat is part of our Melbourne Tour series, and it’s one you don’t want to miss.</p><p>Jamie opens up about his first 16 months at the helm of Floorworld, reflecting on the steep learning curve, the unique passion within the flooring industry, and what it's been like stepping into the shoes of a long-standing industry leader. From renovating his own home to road-tripping through retail stores, Jamie shares why the relationships behind the brand are just as important as the products on the shelves.</p><p>We cover everything from generational flooring businesses to the future of installation, apprenticeship pathways, and how collaboration is transforming the industry. Plus, there’s some fun talk about European shoes, family golf days, and Jamie’s secret weapon for deodorant success.</p><p><br><strong>Key Topics Include:</strong></p><ul><li>Jamie’s transition into the flooring industry and his first CEO role</li><li>Floorworld’s growth, new member stores, and future strategy</li><li>Industry challenges around installers and apprenticeships</li><li>Why product innovation and timing are critical to success</li><li>The Clever Choice–Floorworld relationship and how it’s evolved</li><li>Golf, Greek Islands, and the infamous “shoes” story</li></ul><p> Know someone starting a reno or looking for flooring? Send them this episode. And if you're in the industry, share it with your team. Don’t forget to subscribe, leave a review, and follow <em>The Underlay</em> for more stories from the floor up.</p><p><br> #TheUnderlayPodcast #Floorworld #CleverChoiceFlooring #FlooringIndustry #TradeTalks #InnovationInFlooring #ApprenticeshipsMatter #RetailLeadership #MelbournePodcast #FromTheFloorUp</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of <em>The Underlay</em>, Matt and Michael sit down with Jamie Keyzer, CEO of Floorworld, to talk all things flooring, franchising, and finding your feet in a new industry. Recorded at Clever Choice’s stunning new Melbourne HQ, this chat is part of our Melbourne Tour series, and it’s one you don’t want to miss.</p><p>Jamie opens up about his first 16 months at the helm of Floorworld, reflecting on the steep learning curve, the unique passion within the flooring industry, and what it's been like stepping into the shoes of a long-standing industry leader. From renovating his own home to road-tripping through retail stores, Jamie shares why the relationships behind the brand are just as important as the products on the shelves.</p><p>We cover everything from generational flooring businesses to the future of installation, apprenticeship pathways, and how collaboration is transforming the industry. Plus, there’s some fun talk about European shoes, family golf days, and Jamie’s secret weapon for deodorant success.</p><p><br><strong>Key Topics Include:</strong></p><ul><li>Jamie’s transition into the flooring industry and his first CEO role</li><li>Floorworld’s growth, new member stores, and future strategy</li><li>Industry challenges around installers and apprenticeships</li><li>Why product innovation and timing are critical to success</li><li>The Clever Choice–Floorworld relationship and how it’s evolved</li><li>Golf, Greek Islands, and the infamous “shoes” story</li></ul><p> Know someone starting a reno or looking for flooring? Send them this episode. And if you're in the industry, share it with your team. Don’t forget to subscribe, leave a review, and follow <em>The Underlay</em> for more stories from the floor up.</p><p><br> #TheUnderlayPodcast #Floorworld #CleverChoiceFlooring #FlooringIndustry #TradeTalks #InnovationInFlooring #ApprenticeshipsMatter #RetailLeadership #MelbournePodcast #FromTheFloorUp</p>]]>
      </content:encoded>
      <pubDate>Tue, 03 Jun 2025 00:01:00 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/a60677bc/3aac5bff.mp3" length="72064404" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>3002</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of <em>The Underlay</em>, Matt and Michael sit down with Jamie Keyzer, CEO of Floorworld, to talk all things flooring, franchising, and finding your feet in a new industry. Recorded at Clever Choice’s stunning new Melbourne HQ, this chat is part of our Melbourne Tour series, and it’s one you don’t want to miss.</p><p>Jamie opens up about his first 16 months at the helm of Floorworld, reflecting on the steep learning curve, the unique passion within the flooring industry, and what it's been like stepping into the shoes of a long-standing industry leader. From renovating his own home to road-tripping through retail stores, Jamie shares why the relationships behind the brand are just as important as the products on the shelves.</p><p>We cover everything from generational flooring businesses to the future of installation, apprenticeship pathways, and how collaboration is transforming the industry. Plus, there’s some fun talk about European shoes, family golf days, and Jamie’s secret weapon for deodorant success.</p><p><br><strong>Key Topics Include:</strong></p><ul><li>Jamie’s transition into the flooring industry and his first CEO role</li><li>Floorworld’s growth, new member stores, and future strategy</li><li>Industry challenges around installers and apprenticeships</li><li>Why product innovation and timing are critical to success</li><li>The Clever Choice–Floorworld relationship and how it’s evolved</li><li>Golf, Greek Islands, and the infamous “shoes” story</li></ul><p> Know someone starting a reno or looking for flooring? Send them this episode. And if you're in the industry, share it with your team. Don’t forget to subscribe, leave a review, and follow <em>The Underlay</em> for more stories from the floor up.</p><p><br> #TheUnderlayPodcast #Floorworld #CleverChoiceFlooring #FlooringIndustry #TradeTalks #InnovationInFlooring #ApprenticeshipsMatter #RetailLeadership #MelbournePodcast #FromTheFloorUp</p>]]>
      </itunes:summary>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Shayna Jack: Strength, Style &amp; Starting Fresh</title>
      <itunes:episode>62</itunes:episode>
      <podcast:episode>62</podcast:episode>
      <itunes:title>Shayna Jack: Strength, Style &amp; Starting Fresh</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3ed16535-131e-48e7-b3ad-03baa62b7413</guid>
      <link>https://share.transistor.fm/s/ec30eeb7</link>
      <description>
        <![CDATA[<p>In this very special episode of <em>The Underlay</em>, we’re live from <strong>Andersens Coorparoo</strong>, hosted by <strong>Matt Lugo and the team</strong>, in a fantastic collaboration between <strong>Clever Choice Flooring</strong> and <strong>Andersens</strong>. Our guest? None other than Olympic and Commonwealth Games gold medallist <strong>Shayna Jack</strong>.</p><p>Shayna joins Matt, Michael, and Clever Choice product specialist Greg to chat renovations, flooring, and resilience. With her Brisbane townhouse ready for a refresh, Shayna walks us through her flooring journey, from selecting Clever Choice’s stunning <strong>Enchanted Hybrid</strong> to coordinating trims, accessories, and preparation with the Andersens team.</p><p>But this episode goes deeper than design. Shayna shares her career's emotional highs and lows, from navigating a two-year ban and media scrutiny to rebuilding her life, competing again, and becoming a voice for strength through adversity. Alongside flooring chat, you’ll hear about her SAS Australia experience, her love for her pets, and her drive to turn a house into a home.</p><p><br><strong>Highlights include:</strong></p><ul><li>Why Shayna chose Enchanted Hybrid (and how she tested samples in-home)</li><li>The importance of trust, prep, and a great retail partner</li><li>Shayna’s honest account of surviving public scrutiny and finding peace</li><li>Life behind the medals: SAS, Celebrity Jungle, and comeback goals</li><li>What’s next on her journey—inside the pool and beyond the finish line</li></ul><p>This is more than just a flooring episode. It’s a powerful story of personal growth, elite sport, and the impact of good people doing great work. Listen, be inspired, and see how collaboration between Clever Choice and Andersens is helping Australians like Shayna bring their vision to life, one room at a time.</p><p><br></p><p><strong>#ShaynaJack #TheUnderlayPodcast #CleverChoiceFlooring #AndersensCooparoo #FlooringWithHeart #EnchantedHybrid #OlympicJourney #ResilienceInSport #HomeRenovationAU #FlooringPartnership</strong></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this very special episode of <em>The Underlay</em>, we’re live from <strong>Andersens Coorparoo</strong>, hosted by <strong>Matt Lugo and the team</strong>, in a fantastic collaboration between <strong>Clever Choice Flooring</strong> and <strong>Andersens</strong>. Our guest? None other than Olympic and Commonwealth Games gold medallist <strong>Shayna Jack</strong>.</p><p>Shayna joins Matt, Michael, and Clever Choice product specialist Greg to chat renovations, flooring, and resilience. With her Brisbane townhouse ready for a refresh, Shayna walks us through her flooring journey, from selecting Clever Choice’s stunning <strong>Enchanted Hybrid</strong> to coordinating trims, accessories, and preparation with the Andersens team.</p><p>But this episode goes deeper than design. Shayna shares her career's emotional highs and lows, from navigating a two-year ban and media scrutiny to rebuilding her life, competing again, and becoming a voice for strength through adversity. Alongside flooring chat, you’ll hear about her SAS Australia experience, her love for her pets, and her drive to turn a house into a home.</p><p><br><strong>Highlights include:</strong></p><ul><li>Why Shayna chose Enchanted Hybrid (and how she tested samples in-home)</li><li>The importance of trust, prep, and a great retail partner</li><li>Shayna’s honest account of surviving public scrutiny and finding peace</li><li>Life behind the medals: SAS, Celebrity Jungle, and comeback goals</li><li>What’s next on her journey—inside the pool and beyond the finish line</li></ul><p>This is more than just a flooring episode. It’s a powerful story of personal growth, elite sport, and the impact of good people doing great work. Listen, be inspired, and see how collaboration between Clever Choice and Andersens is helping Australians like Shayna bring their vision to life, one room at a time.</p><p><br></p><p><strong>#ShaynaJack #TheUnderlayPodcast #CleverChoiceFlooring #AndersensCooparoo #FlooringWithHeart #EnchantedHybrid #OlympicJourney #ResilienceInSport #HomeRenovationAU #FlooringPartnership</strong></p>]]>
      </content:encoded>
      <pubDate>Tue, 20 May 2025 00:01:00 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/ec30eeb7/ad4d6168.mp3" length="91022378" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>3792</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this very special episode of <em>The Underlay</em>, we’re live from <strong>Andersens Coorparoo</strong>, hosted by <strong>Matt Lugo and the team</strong>, in a fantastic collaboration between <strong>Clever Choice Flooring</strong> and <strong>Andersens</strong>. Our guest? None other than Olympic and Commonwealth Games gold medallist <strong>Shayna Jack</strong>.</p><p>Shayna joins Matt, Michael, and Clever Choice product specialist Greg to chat renovations, flooring, and resilience. With her Brisbane townhouse ready for a refresh, Shayna walks us through her flooring journey, from selecting Clever Choice’s stunning <strong>Enchanted Hybrid</strong> to coordinating trims, accessories, and preparation with the Andersens team.</p><p>But this episode goes deeper than design. Shayna shares her career's emotional highs and lows, from navigating a two-year ban and media scrutiny to rebuilding her life, competing again, and becoming a voice for strength through adversity. Alongside flooring chat, you’ll hear about her SAS Australia experience, her love for her pets, and her drive to turn a house into a home.</p><p><br><strong>Highlights include:</strong></p><ul><li>Why Shayna chose Enchanted Hybrid (and how she tested samples in-home)</li><li>The importance of trust, prep, and a great retail partner</li><li>Shayna’s honest account of surviving public scrutiny and finding peace</li><li>Life behind the medals: SAS, Celebrity Jungle, and comeback goals</li><li>What’s next on her journey—inside the pool and beyond the finish line</li></ul><p>This is more than just a flooring episode. It’s a powerful story of personal growth, elite sport, and the impact of good people doing great work. Listen, be inspired, and see how collaboration between Clever Choice and Andersens is helping Australians like Shayna bring their vision to life, one room at a time.</p><p><br></p><p><strong>#ShaynaJack #TheUnderlayPodcast #CleverChoiceFlooring #AndersensCooparoo #FlooringWithHeart #EnchantedHybrid #OlympicJourney #ResilienceInSport #HomeRenovationAU #FlooringPartnership</strong></p>]]>
      </itunes:summary>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Under the Surface: Why Floor Prep is Everything with RLA Polymers</title>
      <itunes:episode>61</itunes:episode>
      <podcast:episode>61</podcast:episode>
      <itunes:title>Under the Surface: Why Floor Prep is Everything with RLA Polymers</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">1ce45c63-9091-4f76-a2c0-4a55918ae4b4</guid>
      <link>https://share.transistor.fm/s/dca989a0</link>
      <description>
        <![CDATA[<p>In this episode of <em>The Underlay</em>, hosts Matt and Michael sit down with Matt and James from <strong>RLA Polymers</strong>, one of Australia's fastest-growing names in construction chemicals. From adhesives and levellers to waterproofing and moisture barriers, the RLA team reveals what’s really under your flooring and why it matters more than most people realise.</p><p>Tune in as the team breaks down the critical role of subfloor preparation, the most common causes of product failure, and why “flooring’s biggest issues usually happen before a plank is laid.” You’ll also hear how RLA has exploded from an $80M to $ 200M+ company in just six years, their commitment to Aussie-based R&amp;D, and why education is the future of the trade.</p><p><strong>Key topics include:</strong></p><ul><li>Moisture testing, levelling, and floor prep systems explained</li><li>The rise of private labelling and how RLA supports major retailers</li><li>The “Prep Set Go” initiative and why training is a game-changer</li><li>Behind the scenes of RLA’s Melbourne-based tech and innovation hub</li><li>How relationships and education are the real foundations of the industry</li></ul><p>If you're in the flooring game, whether you're laying floors, selling them, or specifying them, this episode is a must. Share it with your team, your tradies, and your reps. Let's raise the bar from the ground up.</p><p>If you want to know more about <strong>RLA Polymers, </strong>check out the website:<strong></strong></p><p>https://www.rlapolymers.com.au/</p><p>Watch the Prep Set Go video series here:</p><p><strong>https://www.rlapolymers.com.au/docs-category/prep/</strong></p><p>#TheUnderlayPodcast #RLApolymers #FlooringIndustry #SubfloorPrep #MoistureMatters #AdhesiveExperts #LevelItRight #ConstructionInnovation #AussieMade #TradeEducation</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of <em>The Underlay</em>, hosts Matt and Michael sit down with Matt and James from <strong>RLA Polymers</strong>, one of Australia's fastest-growing names in construction chemicals. From adhesives and levellers to waterproofing and moisture barriers, the RLA team reveals what’s really under your flooring and why it matters more than most people realise.</p><p>Tune in as the team breaks down the critical role of subfloor preparation, the most common causes of product failure, and why “flooring’s biggest issues usually happen before a plank is laid.” You’ll also hear how RLA has exploded from an $80M to $ 200M+ company in just six years, their commitment to Aussie-based R&amp;D, and why education is the future of the trade.</p><p><strong>Key topics include:</strong></p><ul><li>Moisture testing, levelling, and floor prep systems explained</li><li>The rise of private labelling and how RLA supports major retailers</li><li>The “Prep Set Go” initiative and why training is a game-changer</li><li>Behind the scenes of RLA’s Melbourne-based tech and innovation hub</li><li>How relationships and education are the real foundations of the industry</li></ul><p>If you're in the flooring game, whether you're laying floors, selling them, or specifying them, this episode is a must. Share it with your team, your tradies, and your reps. Let's raise the bar from the ground up.</p><p>If you want to know more about <strong>RLA Polymers, </strong>check out the website:<strong></strong></p><p>https://www.rlapolymers.com.au/</p><p>Watch the Prep Set Go video series here:</p><p><strong>https://www.rlapolymers.com.au/docs-category/prep/</strong></p><p>#TheUnderlayPodcast #RLApolymers #FlooringIndustry #SubfloorPrep #MoistureMatters #AdhesiveExperts #LevelItRight #ConstructionInnovation #AussieMade #TradeEducation</p>]]>
      </content:encoded>
      <pubDate>Tue, 06 May 2025 00:01:00 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/dca989a0/7b3a4033.mp3" length="99095488" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>4129</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of <em>The Underlay</em>, hosts Matt and Michael sit down with Matt and James from <strong>RLA Polymers</strong>, one of Australia's fastest-growing names in construction chemicals. From adhesives and levellers to waterproofing and moisture barriers, the RLA team reveals what’s really under your flooring and why it matters more than most people realise.</p><p>Tune in as the team breaks down the critical role of subfloor preparation, the most common causes of product failure, and why “flooring’s biggest issues usually happen before a plank is laid.” You’ll also hear how RLA has exploded from an $80M to $ 200M+ company in just six years, their commitment to Aussie-based R&amp;D, and why education is the future of the trade.</p><p><strong>Key topics include:</strong></p><ul><li>Moisture testing, levelling, and floor prep systems explained</li><li>The rise of private labelling and how RLA supports major retailers</li><li>The “Prep Set Go” initiative and why training is a game-changer</li><li>Behind the scenes of RLA’s Melbourne-based tech and innovation hub</li><li>How relationships and education are the real foundations of the industry</li></ul><p>If you're in the flooring game, whether you're laying floors, selling them, or specifying them, this episode is a must. Share it with your team, your tradies, and your reps. Let's raise the bar from the ground up.</p><p>If you want to know more about <strong>RLA Polymers, </strong>check out the website:<strong></strong></p><p>https://www.rlapolymers.com.au/</p><p>Watch the Prep Set Go video series here:</p><p><strong>https://www.rlapolymers.com.au/docs-category/prep/</strong></p><p>#TheUnderlayPodcast #RLApolymers #FlooringIndustry #SubfloorPrep #MoistureMatters #AdhesiveExperts #LevelItRight #ConstructionInnovation #AussieMade #TradeEducation</p>]]>
      </itunes:summary>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Will Breheny - Flooring Fast-Track: Will’s Wild Start at Floor World</title>
      <itunes:episode>60</itunes:episode>
      <podcast:episode>60</podcast:episode>
      <itunes:title>Will Breheny - Flooring Fast-Track: Will’s Wild Start at Floor World</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4308df30-799f-4b88-8fa7-c79eaac2a8cf</guid>
      <link>https://share.transistor.fm/s/6c152560</link>
      <description>
        <![CDATA[<p>In this episode of <em>The Underlay</em>, host Matt sits down with Will Breheny, the energetic new owner of Floor World Hoppers Crossing, for a raw and relatable chat about what it’s really like to jump head-first into the flooring industry. With just seven weeks under his belt, Will shares his story of leaving behind 15+ years in construction to follow a gut feeling—and a great opportunity.</p><p>What follows is a refreshingly honest conversation about the steep learning curve, the power of community, and the fast-paced, sometimes chaotic world of flooring retail. From carpet prong misadventures to quoting mishaps and borrowing forklifts, Will’s had a crash course in adapting on the fly—and he wouldn’t have it any other way.</p><p><strong>Key moments include:</strong></p><ul><li>Will’s path from commercial construction to retail flooring ownership</li><li>Why having the right staff (shoutout to Rachel!) is make-or-break</li><li>Learning the ropes fast—thanks to reps, podcasts, and a lot of questions</li><li>Thoughts on product knowledge, customer trust, and working at pace</li><li>A few laughs (and lessons) from the world of Crocs, carpet, and camping</li></ul><p>Whether you're new to the flooring game or a seasoned veteran, this episode is packed with insight, laughs, and that unmistakable “fresh to the floor” energy. Will’s story is proof that with the right attitude and support, you can build something great—even if you leave your boots at home.</p><p><strong>#FloorWorldHoppers #NewToFlooring #CarpenterToRetailer #FlooringJourney #FromToolsToTrade #CleverChoiceCommunity</strong></p><p><strong>#RetailRealTalk #TheUnderlayPodcast #SmallBizStories #FloorHuntersUnite</strong></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of <em>The Underlay</em>, host Matt sits down with Will Breheny, the energetic new owner of Floor World Hoppers Crossing, for a raw and relatable chat about what it’s really like to jump head-first into the flooring industry. With just seven weeks under his belt, Will shares his story of leaving behind 15+ years in construction to follow a gut feeling—and a great opportunity.</p><p>What follows is a refreshingly honest conversation about the steep learning curve, the power of community, and the fast-paced, sometimes chaotic world of flooring retail. From carpet prong misadventures to quoting mishaps and borrowing forklifts, Will’s had a crash course in adapting on the fly—and he wouldn’t have it any other way.</p><p><strong>Key moments include:</strong></p><ul><li>Will’s path from commercial construction to retail flooring ownership</li><li>Why having the right staff (shoutout to Rachel!) is make-or-break</li><li>Learning the ropes fast—thanks to reps, podcasts, and a lot of questions</li><li>Thoughts on product knowledge, customer trust, and working at pace</li><li>A few laughs (and lessons) from the world of Crocs, carpet, and camping</li></ul><p>Whether you're new to the flooring game or a seasoned veteran, this episode is packed with insight, laughs, and that unmistakable “fresh to the floor” energy. Will’s story is proof that with the right attitude and support, you can build something great—even if you leave your boots at home.</p><p><strong>#FloorWorldHoppers #NewToFlooring #CarpenterToRetailer #FlooringJourney #FromToolsToTrade #CleverChoiceCommunity</strong></p><p><strong>#RetailRealTalk #TheUnderlayPodcast #SmallBizStories #FloorHuntersUnite</strong></p>]]>
      </content:encoded>
      <pubDate>Tue, 22 Apr 2025 00:01:00 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/6c152560/cb371e1e.mp3" length="58644844" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>2443</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of <em>The Underlay</em>, host Matt sits down with Will Breheny, the energetic new owner of Floor World Hoppers Crossing, for a raw and relatable chat about what it’s really like to jump head-first into the flooring industry. With just seven weeks under his belt, Will shares his story of leaving behind 15+ years in construction to follow a gut feeling—and a great opportunity.</p><p>What follows is a refreshingly honest conversation about the steep learning curve, the power of community, and the fast-paced, sometimes chaotic world of flooring retail. From carpet prong misadventures to quoting mishaps and borrowing forklifts, Will’s had a crash course in adapting on the fly—and he wouldn’t have it any other way.</p><p><strong>Key moments include:</strong></p><ul><li>Will’s path from commercial construction to retail flooring ownership</li><li>Why having the right staff (shoutout to Rachel!) is make-or-break</li><li>Learning the ropes fast—thanks to reps, podcasts, and a lot of questions</li><li>Thoughts on product knowledge, customer trust, and working at pace</li><li>A few laughs (and lessons) from the world of Crocs, carpet, and camping</li></ul><p>Whether you're new to the flooring game or a seasoned veteran, this episode is packed with insight, laughs, and that unmistakable “fresh to the floor” energy. Will’s story is proof that with the right attitude and support, you can build something great—even if you leave your boots at home.</p><p><strong>#FloorWorldHoppers #NewToFlooring #CarpenterToRetailer #FlooringJourney #FromToolsToTrade #CleverChoiceCommunity</strong></p><p><strong>#RetailRealTalk #TheUnderlayPodcast #SmallBizStories #FloorHuntersUnite</strong></p>]]>
      </itunes:summary>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Hybrid Evolution: Clever Choice's New Wave of Flooring</title>
      <itunes:episode>59</itunes:episode>
      <podcast:episode>59</podcast:episode>
      <itunes:title>The Hybrid Evolution: Clever Choice's New Wave of Flooring</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d7aeec10-40fa-4b6c-b315-5e42fae7a65a</guid>
      <link>https://share.transistor.fm/s/2983ecc2</link>
      <description>
        <![CDATA[<p>Join Matt and Clever Choice’s product specialist Greg Harvey in this revealing episode of "The Underlay," where they dive deep into the world of hybrid flooring. They discuss the innovative 7.5mm Enchanted and 10mm Scenic hybrids transforming the flooring industry with their unmatched quality and design.</p><p><strong>Segments:</strong></p><ol><li><strong>Introduction:</strong> Matt introduces the excitement surrounding Clever Choice’s new hybrid products and their unique features, which set them apart in the market.</li><li><strong>Feedback and Industry Reactions:</strong> Greg shares the positive feedback from installers and clients, highlighting the exceptional design and functionality of the new hybrids.</li><li><strong>Deep Dive into New Products:</strong> Greg will provide a comprehensive overview of the 7.5mm Enchanted and 10mm Scenic hybrids, explaining their construction, advantages, and the strategic thinking behind their development.</li><li><strong>Market Impact and Sales Dynamics:</strong> Matt and Greg discuss how these innovations are influencing market trends and sales strategies, reflecting the industry’s demand for higher quality and performance.</li><li><strong>Looking Forward:</strong> The episode concludes with a discussion of Clever Choice's future directions for hybrid flooring, including potential market expansions and technological advancements.</li></ol><p>This episode offers a unique perspective on the latest trends and technological advancements in the flooring industry. Greg offers insights, and Matt leads engaging discussions. Don’t miss this deep dive into how Clever Choice is redefining the standards for hybrid flooring.</p><p>For more information on the Clever Choice HYBRID range, click on the link below.</p><p>https://www.cleverchoice.com.au/products/list?id=21</p><p><strong>#CleverChoiceFlooring #HybridFlooringRevolution #FlooringInnovations #HybridHeroes #FutureOfFlooring #FlooringTrends2025 #DesignMeetsDurability #FlooringSpecialists #UnderlayPodcast #FlooringTechTalk</strong></p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Join Matt and Clever Choice’s product specialist Greg Harvey in this revealing episode of "The Underlay," where they dive deep into the world of hybrid flooring. They discuss the innovative 7.5mm Enchanted and 10mm Scenic hybrids transforming the flooring industry with their unmatched quality and design.</p><p><strong>Segments:</strong></p><ol><li><strong>Introduction:</strong> Matt introduces the excitement surrounding Clever Choice’s new hybrid products and their unique features, which set them apart in the market.</li><li><strong>Feedback and Industry Reactions:</strong> Greg shares the positive feedback from installers and clients, highlighting the exceptional design and functionality of the new hybrids.</li><li><strong>Deep Dive into New Products:</strong> Greg will provide a comprehensive overview of the 7.5mm Enchanted and 10mm Scenic hybrids, explaining their construction, advantages, and the strategic thinking behind their development.</li><li><strong>Market Impact and Sales Dynamics:</strong> Matt and Greg discuss how these innovations are influencing market trends and sales strategies, reflecting the industry’s demand for higher quality and performance.</li><li><strong>Looking Forward:</strong> The episode concludes with a discussion of Clever Choice's future directions for hybrid flooring, including potential market expansions and technological advancements.</li></ol><p>This episode offers a unique perspective on the latest trends and technological advancements in the flooring industry. Greg offers insights, and Matt leads engaging discussions. Don’t miss this deep dive into how Clever Choice is redefining the standards for hybrid flooring.</p><p>For more information on the Clever Choice HYBRID range, click on the link below.</p><p>https://www.cleverchoice.com.au/products/list?id=21</p><p><strong>#CleverChoiceFlooring #HybridFlooringRevolution #FlooringInnovations #HybridHeroes #FutureOfFlooring #FlooringTrends2025 #DesignMeetsDurability #FlooringSpecialists #UnderlayPodcast #FlooringTechTalk</strong></p><p><br></p>]]>
      </content:encoded>
      <pubDate>Tue, 08 Apr 2025 00:01:00 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/2983ecc2/f5e451ac.mp3" length="57860464" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>2410</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Join Matt and Clever Choice’s product specialist Greg Harvey in this revealing episode of "The Underlay," where they dive deep into the world of hybrid flooring. They discuss the innovative 7.5mm Enchanted and 10mm Scenic hybrids transforming the flooring industry with their unmatched quality and design.</p><p><strong>Segments:</strong></p><ol><li><strong>Introduction:</strong> Matt introduces the excitement surrounding Clever Choice’s new hybrid products and their unique features, which set them apart in the market.</li><li><strong>Feedback and Industry Reactions:</strong> Greg shares the positive feedback from installers and clients, highlighting the exceptional design and functionality of the new hybrids.</li><li><strong>Deep Dive into New Products:</strong> Greg will provide a comprehensive overview of the 7.5mm Enchanted and 10mm Scenic hybrids, explaining their construction, advantages, and the strategic thinking behind their development.</li><li><strong>Market Impact and Sales Dynamics:</strong> Matt and Greg discuss how these innovations are influencing market trends and sales strategies, reflecting the industry’s demand for higher quality and performance.</li><li><strong>Looking Forward:</strong> The episode concludes with a discussion of Clever Choice's future directions for hybrid flooring, including potential market expansions and technological advancements.</li></ol><p>This episode offers a unique perspective on the latest trends and technological advancements in the flooring industry. Greg offers insights, and Matt leads engaging discussions. Don’t miss this deep dive into how Clever Choice is redefining the standards for hybrid flooring.</p><p>For more information on the Clever Choice HYBRID range, click on the link below.</p><p>https://www.cleverchoice.com.au/products/list?id=21</p><p><strong>#CleverChoiceFlooring #HybridFlooringRevolution #FlooringInnovations #HybridHeroes #FutureOfFlooring #FlooringTrends2025 #DesignMeetsDurability #FlooringSpecialists #UnderlayPodcast #FlooringTechTalk</strong></p><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>FloorTec 2025 - Part 1</title>
      <itunes:episode>58</itunes:episode>
      <podcast:episode>58</podcast:episode>
      <itunes:title>FloorTec 2025 - Part 1</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">471e8d7d-1533-446a-aa84-940c57371cc4</guid>
      <link>https://share.transistor.fm/s/74fd164e</link>
      <description>
        <![CDATA[<p>Join us in this enlightening episode of "The Underlay" as we take you inside the first-ever FCIA Floor Tech 2025 event in Melbourne. This special episode, part one of a two-part series, features a dynamic blend of industry leaders, insightful discussions, and a close look at the latest innovations shaping the flooring world.</p><p><strong>Segments:</strong></p><ol><li><strong>Introduction to Floor Tech 2025:</strong> We kick off with Ian Walker from Clever Choice, setting the scene at this inaugural event, buzzing with over 250 industry professionals. Discover what makes Floor Tech a landmark event in the flooring industry.</li><li><strong>Industry Leader Encounters:</strong> Dive into engaging discussions with familiar faces and new stars, including a catch-up with Brett Talbot from Floor World, exploring the evolving partnership with Clever Choice and the strategic expansions influencing the flooring market.</li><li><strong>Deep Dives on Industry Challenges:</strong> Listen in on conversations about the critical importance of proper floor installation, the role of trims and accessories, and the continuous push for higher standards across the industry.</li><li><strong>FCIA’s Role and Future Directions:</strong> We explore the FCIA's significant impact on the flooring industry, focusing on apprenticeship programs, relationship building, and integrating comprehensive industry standards.</li></ol><p>This episode is perfect for flooring professionals seeking to stay ahead of industry trends and anyone interested in how deep industry collaboration and innovation can lead to superior results and transformative growth. Join us as we delve into the heart of the flooring industry at Floor Tech 2025.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Join us in this enlightening episode of "The Underlay" as we take you inside the first-ever FCIA Floor Tech 2025 event in Melbourne. This special episode, part one of a two-part series, features a dynamic blend of industry leaders, insightful discussions, and a close look at the latest innovations shaping the flooring world.</p><p><strong>Segments:</strong></p><ol><li><strong>Introduction to Floor Tech 2025:</strong> We kick off with Ian Walker from Clever Choice, setting the scene at this inaugural event, buzzing with over 250 industry professionals. Discover what makes Floor Tech a landmark event in the flooring industry.</li><li><strong>Industry Leader Encounters:</strong> Dive into engaging discussions with familiar faces and new stars, including a catch-up with Brett Talbot from Floor World, exploring the evolving partnership with Clever Choice and the strategic expansions influencing the flooring market.</li><li><strong>Deep Dives on Industry Challenges:</strong> Listen in on conversations about the critical importance of proper floor installation, the role of trims and accessories, and the continuous push for higher standards across the industry.</li><li><strong>FCIA’s Role and Future Directions:</strong> We explore the FCIA's significant impact on the flooring industry, focusing on apprenticeship programs, relationship building, and integrating comprehensive industry standards.</li></ol><p>This episode is perfect for flooring professionals seeking to stay ahead of industry trends and anyone interested in how deep industry collaboration and innovation can lead to superior results and transformative growth. Join us as we delve into the heart of the flooring industry at Floor Tech 2025.</p>]]>
      </content:encoded>
      <pubDate>Tue, 25 Mar 2025 00:01:00 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/74fd164e/83e2b930.mp3" length="42319430" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>2644</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Join us in this enlightening episode of "The Underlay" as we take you inside the first-ever FCIA Floor Tech 2025 event in Melbourne. This special episode, part one of a two-part series, features a dynamic blend of industry leaders, insightful discussions, and a close look at the latest innovations shaping the flooring world.</p><p><strong>Segments:</strong></p><ol><li><strong>Introduction to Floor Tech 2025:</strong> We kick off with Ian Walker from Clever Choice, setting the scene at this inaugural event, buzzing with over 250 industry professionals. Discover what makes Floor Tech a landmark event in the flooring industry.</li><li><strong>Industry Leader Encounters:</strong> Dive into engaging discussions with familiar faces and new stars, including a catch-up with Brett Talbot from Floor World, exploring the evolving partnership with Clever Choice and the strategic expansions influencing the flooring market.</li><li><strong>Deep Dives on Industry Challenges:</strong> Listen in on conversations about the critical importance of proper floor installation, the role of trims and accessories, and the continuous push for higher standards across the industry.</li><li><strong>FCIA’s Role and Future Directions:</strong> We explore the FCIA's significant impact on the flooring industry, focusing on apprenticeship programs, relationship building, and integrating comprehensive industry standards.</li></ol><p>This episode is perfect for flooring professionals seeking to stay ahead of industry trends and anyone interested in how deep industry collaboration and innovation can lead to superior results and transformative growth. Join us as we delve into the heart of the flooring industry at Floor Tech 2025.</p>]]>
      </itunes:summary>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Inside Melbourne: The People Powering Clever Choice</title>
      <itunes:episode>57</itunes:episode>
      <podcast:episode>57</podcast:episode>
      <itunes:title>Inside Melbourne: The People Powering Clever Choice</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">176b1bf5-d912-422c-970e-2bb06a4faf4d</guid>
      <link>https://share.transistor.fm/s/9429ae04</link>
      <description>
        <![CDATA[<p>Join us in the latest episode of "The Underlay," where host Matt visits the new Melbourne office to chat with three new team members who are making significant strides at Clever Choice. Dive into their personal stories, their roles within the company, and how they're helping to shape the future of Clever Choice from the ground up.</p><ol><li><strong>Introduction to the New Melbourne Team:</strong> Meet Troy, Akila, and Mikayla, who represent the core of Clever Choice's Melbourne branch. They share their backgrounds, what drew them to the company, and their initial impressions of their roles and the workplace.</li><li><strong>Building from the Ground Up:</strong> Explore how these new team members are contributing to the physical and operational setup of the new Melbourne location, transforming it from a construction site into a dynamic office and warehouse space.</li><li><strong>The Culture at Clever Choice:</strong> Discover how Clever Choice's family-like culture and flat management structure enable quick decision-making and create a supportive work environment.</li><li><strong>Personal Growth and Opportunities:</strong> Hear from Akila and Mikayla about how their roles have evolved since joining Clever Choice, highlighting the company's commitment to employee development and empowerment.</li><li><strong>Looking Ahead:</strong> The team discusses their goals for the Melbourne office and how they plan to contribute to the company's success in the competitive flooring market.</li></ol><p>This episode offers a behind-the-scenes look at the challenges and triumphs of setting up a new office and how a focused and cohesive team can drive company growth and enhance customer service.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Join us in the latest episode of "The Underlay," where host Matt visits the new Melbourne office to chat with three new team members who are making significant strides at Clever Choice. Dive into their personal stories, their roles within the company, and how they're helping to shape the future of Clever Choice from the ground up.</p><ol><li><strong>Introduction to the New Melbourne Team:</strong> Meet Troy, Akila, and Mikayla, who represent the core of Clever Choice's Melbourne branch. They share their backgrounds, what drew them to the company, and their initial impressions of their roles and the workplace.</li><li><strong>Building from the Ground Up:</strong> Explore how these new team members are contributing to the physical and operational setup of the new Melbourne location, transforming it from a construction site into a dynamic office and warehouse space.</li><li><strong>The Culture at Clever Choice:</strong> Discover how Clever Choice's family-like culture and flat management structure enable quick decision-making and create a supportive work environment.</li><li><strong>Personal Growth and Opportunities:</strong> Hear from Akila and Mikayla about how their roles have evolved since joining Clever Choice, highlighting the company's commitment to employee development and empowerment.</li><li><strong>Looking Ahead:</strong> The team discusses their goals for the Melbourne office and how they plan to contribute to the company's success in the competitive flooring market.</li></ol><p>This episode offers a behind-the-scenes look at the challenges and triumphs of setting up a new office and how a focused and cohesive team can drive company growth and enhance customer service.</p>]]>
      </content:encoded>
      <pubDate>Tue, 11 Mar 2025 00:01:00 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/9429ae04/de902dee.mp3" length="56299378" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>2345</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Join us in the latest episode of "The Underlay," where host Matt visits the new Melbourne office to chat with three new team members who are making significant strides at Clever Choice. Dive into their personal stories, their roles within the company, and how they're helping to shape the future of Clever Choice from the ground up.</p><ol><li><strong>Introduction to the New Melbourne Team:</strong> Meet Troy, Akila, and Mikayla, who represent the core of Clever Choice's Melbourne branch. They share their backgrounds, what drew them to the company, and their initial impressions of their roles and the workplace.</li><li><strong>Building from the Ground Up:</strong> Explore how these new team members are contributing to the physical and operational setup of the new Melbourne location, transforming it from a construction site into a dynamic office and warehouse space.</li><li><strong>The Culture at Clever Choice:</strong> Discover how Clever Choice's family-like culture and flat management structure enable quick decision-making and create a supportive work environment.</li><li><strong>Personal Growth and Opportunities:</strong> Hear from Akila and Mikayla about how their roles have evolved since joining Clever Choice, highlighting the company's commitment to employee development and empowerment.</li><li><strong>Looking Ahead:</strong> The team discusses their goals for the Melbourne office and how they plan to contribute to the company's success in the competitive flooring market.</li></ol><p>This episode offers a behind-the-scenes look at the challenges and triumphs of setting up a new office and how a focused and cohesive team can drive company growth and enhance customer service.</p>]]>
      </itunes:summary>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Trim Talk: Elevating Flooring with Expert Installation</title>
      <itunes:episode>56</itunes:episode>
      <podcast:episode>56</podcast:episode>
      <itunes:title>Trim Talk: Elevating Flooring with Expert Installation</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">971c8d31-b30f-486e-8f27-1422b90a5d58</guid>
      <link>https://share.transistor.fm/s/8c435b6f</link>
      <description>
        <![CDATA[<p>In this detailed episode of "The Underlay," join hosts Matt and Greg Harvey, the Queensland Sales Manager, as they dive deep into the critical aspects of flooring trims and proper installation practices. Set in the newly outfitted Clever Choice Queensland head office, this episode not only celebrates recent achievements and expansions but also tackles the often overlooked details that make or break a flooring installation.</p><p><strong>Segments:</strong></p><ol><li><strong>Introduction:</strong> Matt and Greg open the episode discussing Clever Choice's growth, the impact of the podcast, and the increasing engagement from listeners, including unexpected feedback from the flooring community.</li><li><strong>New Office and Team Dynamics:</strong> Explore the aesthetic and functional upgrades of the new Queensland head office, designed to showcase various flooring options in a practical, visually appealing setting.</li><li><strong>Focus on Installation Excellence:</strong> Greg shares his extensive experience and observations on common installation issues, emphasizing the importance of proper trim and accessory use to ensure optimal flooring performance.</li><li><strong>Educational Mission for 2025:</strong> With new salespeople on board, Greg outlines his goals for enhancing training and education within Clever Choice, aiming to elevate installation standards across the board.</li><li><strong>Deep Dive into Trims and Accessories:</strong> Learn about the new range of trims and accessories designed to match Clever Choice’s flooring options perfectly. Greg explains the technical aspects and correct applications of different trims, advocating for two-part systems that promote better durability and easier maintenance.</li><li><strong>Call to Action for Better Practices:</strong> The episode concludes with a powerful call to action, urging installers and retailers to adopt recommended practices for trims and installations, ensuring every flooring project is set up for success from the ground up.</li></ol><p>This episode is a treasure trove of insider knowledge aimed at flooring professionals eager to refine their craft and anyone interested in understanding the nuances of high-quality flooring installation.</p><p><br><strong>#FlooringExcellence #TrimMastery #CleverFlooring #InstallationInsights #PerfectTrims #FlooringProTips #CleverChoicePodcast</strong></p><p><strong>#HomeImprovementHeroes #DIYDoneRight #FlooringInnovation</strong></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this detailed episode of "The Underlay," join hosts Matt and Greg Harvey, the Queensland Sales Manager, as they dive deep into the critical aspects of flooring trims and proper installation practices. Set in the newly outfitted Clever Choice Queensland head office, this episode not only celebrates recent achievements and expansions but also tackles the often overlooked details that make or break a flooring installation.</p><p><strong>Segments:</strong></p><ol><li><strong>Introduction:</strong> Matt and Greg open the episode discussing Clever Choice's growth, the impact of the podcast, and the increasing engagement from listeners, including unexpected feedback from the flooring community.</li><li><strong>New Office and Team Dynamics:</strong> Explore the aesthetic and functional upgrades of the new Queensland head office, designed to showcase various flooring options in a practical, visually appealing setting.</li><li><strong>Focus on Installation Excellence:</strong> Greg shares his extensive experience and observations on common installation issues, emphasizing the importance of proper trim and accessory use to ensure optimal flooring performance.</li><li><strong>Educational Mission for 2025:</strong> With new salespeople on board, Greg outlines his goals for enhancing training and education within Clever Choice, aiming to elevate installation standards across the board.</li><li><strong>Deep Dive into Trims and Accessories:</strong> Learn about the new range of trims and accessories designed to match Clever Choice’s flooring options perfectly. Greg explains the technical aspects and correct applications of different trims, advocating for two-part systems that promote better durability and easier maintenance.</li><li><strong>Call to Action for Better Practices:</strong> The episode concludes with a powerful call to action, urging installers and retailers to adopt recommended practices for trims and installations, ensuring every flooring project is set up for success from the ground up.</li></ol><p>This episode is a treasure trove of insider knowledge aimed at flooring professionals eager to refine their craft and anyone interested in understanding the nuances of high-quality flooring installation.</p><p><br><strong>#FlooringExcellence #TrimMastery #CleverFlooring #InstallationInsights #PerfectTrims #FlooringProTips #CleverChoicePodcast</strong></p><p><strong>#HomeImprovementHeroes #DIYDoneRight #FlooringInnovation</strong></p>]]>
      </content:encoded>
      <pubDate>Tue, 25 Feb 2025 00:01:00 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/8c435b6f/cb6be262.mp3" length="56168978" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>2340</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this detailed episode of "The Underlay," join hosts Matt and Greg Harvey, the Queensland Sales Manager, as they dive deep into the critical aspects of flooring trims and proper installation practices. Set in the newly outfitted Clever Choice Queensland head office, this episode not only celebrates recent achievements and expansions but also tackles the often overlooked details that make or break a flooring installation.</p><p><strong>Segments:</strong></p><ol><li><strong>Introduction:</strong> Matt and Greg open the episode discussing Clever Choice's growth, the impact of the podcast, and the increasing engagement from listeners, including unexpected feedback from the flooring community.</li><li><strong>New Office and Team Dynamics:</strong> Explore the aesthetic and functional upgrades of the new Queensland head office, designed to showcase various flooring options in a practical, visually appealing setting.</li><li><strong>Focus on Installation Excellence:</strong> Greg shares his extensive experience and observations on common installation issues, emphasizing the importance of proper trim and accessory use to ensure optimal flooring performance.</li><li><strong>Educational Mission for 2025:</strong> With new salespeople on board, Greg outlines his goals for enhancing training and education within Clever Choice, aiming to elevate installation standards across the board.</li><li><strong>Deep Dive into Trims and Accessories:</strong> Learn about the new range of trims and accessories designed to match Clever Choice’s flooring options perfectly. Greg explains the technical aspects and correct applications of different trims, advocating for two-part systems that promote better durability and easier maintenance.</li><li><strong>Call to Action for Better Practices:</strong> The episode concludes with a powerful call to action, urging installers and retailers to adopt recommended practices for trims and installations, ensuring every flooring project is set up for success from the ground up.</li></ol><p>This episode is a treasure trove of insider knowledge aimed at flooring professionals eager to refine their craft and anyone interested in understanding the nuances of high-quality flooring installation.</p><p><br><strong>#FlooringExcellence #TrimMastery #CleverFlooring #InstallationInsights #PerfectTrims #FlooringProTips #CleverChoicePodcast</strong></p><p><strong>#HomeImprovementHeroes #DIYDoneRight #FlooringInnovation</strong></p>]]>
      </itunes:summary>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>New Beginnings: Unveiling Clever Choice's Latest Sales Talent</title>
      <itunes:episode>55</itunes:episode>
      <podcast:episode>55</podcast:episode>
      <itunes:title>New Beginnings: Unveiling Clever Choice's Latest Sales Talent</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0ab79ab4-48f8-4c5e-8ed2-a23f6f7beb71</guid>
      <link>https://share.transistor.fm/s/0548c63a</link>
      <description>
        <![CDATA[<p>Join us in this engaging episode of "The Underlay" as we introduce the three newest members of the Clever Choice sales team. Tune in to meet Kai, Thomas, and Charlotte, who are stepping into their new roles as sales representatives covering Queensland and Western Australia. Hosted by Matt, this episode offers a lively mix of personal introductions, career aspirations, and a sneak peek into the personalities that are joining the Clever Choice family.</p><p><strong>What we cover:</strong></p><ol><li><strong>Introduction:</strong> Matt opens the episode by welcoming the new team members and setting the stage for a series of introductions. He gives a brief overview of the recent changes at Clever Choice, including the move to a new warehouse and the expansion of the sales team.</li><li><strong>Getting to Know Kai, Thomas, and Charlotte:</strong> Each new team member shares their background and what led them to join the flooring industry. Kai discusses his transition from working at Andersens to joining Clever Choice, highlighting his connections within the industry. Thomas talks about his previous experience at National Tiles and his enthusiasm for stepping into a sales role. Charlotte shares her background in home renovations and her passion for the flooring aspect of her previous projects.</li><li><strong>Expectations and Excitement:</strong> The trio discusses their expectations for their new roles and what they are most looking forward to as they start their journeys with Clever Choice. They talk about the territories they will be covering, the challenges they anticipate, and the opportunities they see ahead.</li><li><strong>Personal Insights and Fun Facts:</strong> In a lighter segment, Matt asks Kai, Thomas, and Charlotte about their personal interests, hobbies, and some fun facts about themselves, giving listeners a chance to connect with them on a more personal level.</li><li><strong>The Fast Five Quiz:</strong> Matt concludes the episode with a rapid-fire quiz that reveals more quirky details about the new team members, from their preferred holiday destinations to their favorite movies and more.</li></ol><p>This episode is a must-listen for anyone in the flooring industry, particularly those in Queensland and Western Australia, who may be interacting with these new Clever Choice representatives. Get a head start on understanding their backgrounds, expertise, and the fresh perspectives they bring to their roles.</p><p><br><strong>#CleverChoiceTeam #FlooringFutures #SalesStars #MeetTheTeam #IndustryInsiders #NewFaces #SalesSuccess #FlooringInnovators</strong></p><p><strong>#BehindTheBusiness #TeamIntro</strong></p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Join us in this engaging episode of "The Underlay" as we introduce the three newest members of the Clever Choice sales team. Tune in to meet Kai, Thomas, and Charlotte, who are stepping into their new roles as sales representatives covering Queensland and Western Australia. Hosted by Matt, this episode offers a lively mix of personal introductions, career aspirations, and a sneak peek into the personalities that are joining the Clever Choice family.</p><p><strong>What we cover:</strong></p><ol><li><strong>Introduction:</strong> Matt opens the episode by welcoming the new team members and setting the stage for a series of introductions. He gives a brief overview of the recent changes at Clever Choice, including the move to a new warehouse and the expansion of the sales team.</li><li><strong>Getting to Know Kai, Thomas, and Charlotte:</strong> Each new team member shares their background and what led them to join the flooring industry. Kai discusses his transition from working at Andersens to joining Clever Choice, highlighting his connections within the industry. Thomas talks about his previous experience at National Tiles and his enthusiasm for stepping into a sales role. Charlotte shares her background in home renovations and her passion for the flooring aspect of her previous projects.</li><li><strong>Expectations and Excitement:</strong> The trio discusses their expectations for their new roles and what they are most looking forward to as they start their journeys with Clever Choice. They talk about the territories they will be covering, the challenges they anticipate, and the opportunities they see ahead.</li><li><strong>Personal Insights and Fun Facts:</strong> In a lighter segment, Matt asks Kai, Thomas, and Charlotte about their personal interests, hobbies, and some fun facts about themselves, giving listeners a chance to connect with them on a more personal level.</li><li><strong>The Fast Five Quiz:</strong> Matt concludes the episode with a rapid-fire quiz that reveals more quirky details about the new team members, from their preferred holiday destinations to their favorite movies and more.</li></ol><p>This episode is a must-listen for anyone in the flooring industry, particularly those in Queensland and Western Australia, who may be interacting with these new Clever Choice representatives. Get a head start on understanding their backgrounds, expertise, and the fresh perspectives they bring to their roles.</p><p><br><strong>#CleverChoiceTeam #FlooringFutures #SalesStars #MeetTheTeam #IndustryInsiders #NewFaces #SalesSuccess #FlooringInnovators</strong></p><p><strong>#BehindTheBusiness #TeamIntro</strong></p><p><br></p>]]>
      </content:encoded>
      <pubDate>Tue, 18 Feb 2025 00:01:00 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/0548c63a/f6173549.mp3" length="44551182" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>1856</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Join us in this engaging episode of "The Underlay" as we introduce the three newest members of the Clever Choice sales team. Tune in to meet Kai, Thomas, and Charlotte, who are stepping into their new roles as sales representatives covering Queensland and Western Australia. Hosted by Matt, this episode offers a lively mix of personal introductions, career aspirations, and a sneak peek into the personalities that are joining the Clever Choice family.</p><p><strong>What we cover:</strong></p><ol><li><strong>Introduction:</strong> Matt opens the episode by welcoming the new team members and setting the stage for a series of introductions. He gives a brief overview of the recent changes at Clever Choice, including the move to a new warehouse and the expansion of the sales team.</li><li><strong>Getting to Know Kai, Thomas, and Charlotte:</strong> Each new team member shares their background and what led them to join the flooring industry. Kai discusses his transition from working at Andersens to joining Clever Choice, highlighting his connections within the industry. Thomas talks about his previous experience at National Tiles and his enthusiasm for stepping into a sales role. Charlotte shares her background in home renovations and her passion for the flooring aspect of her previous projects.</li><li><strong>Expectations and Excitement:</strong> The trio discusses their expectations for their new roles and what they are most looking forward to as they start their journeys with Clever Choice. They talk about the territories they will be covering, the challenges they anticipate, and the opportunities they see ahead.</li><li><strong>Personal Insights and Fun Facts:</strong> In a lighter segment, Matt asks Kai, Thomas, and Charlotte about their personal interests, hobbies, and some fun facts about themselves, giving listeners a chance to connect with them on a more personal level.</li><li><strong>The Fast Five Quiz:</strong> Matt concludes the episode with a rapid-fire quiz that reveals more quirky details about the new team members, from their preferred holiday destinations to their favorite movies and more.</li></ol><p>This episode is a must-listen for anyone in the flooring industry, particularly those in Queensland and Western Australia, who may be interacting with these new Clever Choice representatives. Get a head start on understanding their backgrounds, expertise, and the fresh perspectives they bring to their roles.</p><p><br><strong>#CleverChoiceTeam #FlooringFutures #SalesStars #MeetTheTeam #IndustryInsiders #NewFaces #SalesSuccess #FlooringInnovators</strong></p><p><strong>#BehindTheBusiness #TeamIntro</strong></p><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Paul Bevan - The Essence of Relationships in Flooring </title>
      <itunes:episode>54</itunes:episode>
      <podcast:episode>54</podcast:episode>
      <itunes:title>Paul Bevan - The Essence of Relationships in Flooring </itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9c3c1ce2-958b-4617-a305-5b1fdb9aa0e9</guid>
      <link>https://share.transistor.fm/s/7f0e848f</link>
      <description>
        <![CDATA[<p>Welcome to our first recorded episode of "The Underlay" for 2025, where we dive back into the world of flooring with the energy and insight of Paul Bevan, the Sales and Operations Manager for Floorworld. Joining him are Ian Walker, the VIC/SA Sales Manager, and our hosts, Matt and Michael, fresh off a break filled with new beginnings and ventures.</p><p><strong>Segments:</strong></p><ol><li><strong>Introduction:</strong> Our hosts catch up on recent developments, including Michael's new goats and Clever's move to a new Queensland headquarters. Paul Bevan shares insights from his diverse flooring and digital media background, outlining his return to the industry and his current role at Floorworld.</li><li><strong>Building Relationships:</strong> Paul discusses the significance of relationships in the flooring industry, highlighting how long-lasting connections have been a cornerstone of his career. He reflects on the changes in flooring materials over the years, from traditional carpets to innovative hybrids, emphasizing the importance of adaptability in sales and operations.</li><li><strong>Industry Challenges and Innovations:</strong> The conversation shifts to the current challenges in the flooring industry, particularly the shortage of skilled carpet installers and the impact on future flooring choices. Paul and Ian discuss how Floorworld has adapted by focusing on hybrid floors and leveraging new marketing strategies to reach a broader audience.</li><li><strong>The Value of Community and Connection:</strong> A recurring theme throughout the episode is the importance of community and building personal connections within the industry. Paul and Ian share stories of how these relationships have not only enriched their professional lives but have also contributed significantly to business success.</li><li><strong>Looking Forward:</strong> As the episode wraps up, Paul shares his perspective on the future of flooring, the potential shifts in consumer preferences, and how Floorworld plans to continue evolving to meet market demands while maintaining strong customer relationships.</li></ol><p>This episode is a blend of professional insights and personal stories that underscore the dynamic nature of the flooring industry and the enduring value of relationships. Whether you're an industry veteran or new to the world of flooring, this discussion provides a deep dive into the challenges and opportunities that shape the market.</p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Welcome to our first recorded episode of "The Underlay" for 2025, where we dive back into the world of flooring with the energy and insight of Paul Bevan, the Sales and Operations Manager for Floorworld. Joining him are Ian Walker, the VIC/SA Sales Manager, and our hosts, Matt and Michael, fresh off a break filled with new beginnings and ventures.</p><p><strong>Segments:</strong></p><ol><li><strong>Introduction:</strong> Our hosts catch up on recent developments, including Michael's new goats and Clever's move to a new Queensland headquarters. Paul Bevan shares insights from his diverse flooring and digital media background, outlining his return to the industry and his current role at Floorworld.</li><li><strong>Building Relationships:</strong> Paul discusses the significance of relationships in the flooring industry, highlighting how long-lasting connections have been a cornerstone of his career. He reflects on the changes in flooring materials over the years, from traditional carpets to innovative hybrids, emphasizing the importance of adaptability in sales and operations.</li><li><strong>Industry Challenges and Innovations:</strong> The conversation shifts to the current challenges in the flooring industry, particularly the shortage of skilled carpet installers and the impact on future flooring choices. Paul and Ian discuss how Floorworld has adapted by focusing on hybrid floors and leveraging new marketing strategies to reach a broader audience.</li><li><strong>The Value of Community and Connection:</strong> A recurring theme throughout the episode is the importance of community and building personal connections within the industry. Paul and Ian share stories of how these relationships have not only enriched their professional lives but have also contributed significantly to business success.</li><li><strong>Looking Forward:</strong> As the episode wraps up, Paul shares his perspective on the future of flooring, the potential shifts in consumer preferences, and how Floorworld plans to continue evolving to meet market demands while maintaining strong customer relationships.</li></ol><p>This episode is a blend of professional insights and personal stories that underscore the dynamic nature of the flooring industry and the enduring value of relationships. Whether you're an industry veteran or new to the world of flooring, this discussion provides a deep dive into the challenges and opportunities that shape the market.</p><p><br></p>]]>
      </content:encoded>
      <pubDate>Tue, 04 Feb 2025 00:01:00 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/7f0e848f/876b9da2.mp3" length="63444602" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>2643</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Welcome to our first recorded episode of "The Underlay" for 2025, where we dive back into the world of flooring with the energy and insight of Paul Bevan, the Sales and Operations Manager for Floorworld. Joining him are Ian Walker, the VIC/SA Sales Manager, and our hosts, Matt and Michael, fresh off a break filled with new beginnings and ventures.</p><p><strong>Segments:</strong></p><ol><li><strong>Introduction:</strong> Our hosts catch up on recent developments, including Michael's new goats and Clever's move to a new Queensland headquarters. Paul Bevan shares insights from his diverse flooring and digital media background, outlining his return to the industry and his current role at Floorworld.</li><li><strong>Building Relationships:</strong> Paul discusses the significance of relationships in the flooring industry, highlighting how long-lasting connections have been a cornerstone of his career. He reflects on the changes in flooring materials over the years, from traditional carpets to innovative hybrids, emphasizing the importance of adaptability in sales and operations.</li><li><strong>Industry Challenges and Innovations:</strong> The conversation shifts to the current challenges in the flooring industry, particularly the shortage of skilled carpet installers and the impact on future flooring choices. Paul and Ian discuss how Floorworld has adapted by focusing on hybrid floors and leveraging new marketing strategies to reach a broader audience.</li><li><strong>The Value of Community and Connection:</strong> A recurring theme throughout the episode is the importance of community and building personal connections within the industry. Paul and Ian share stories of how these relationships have not only enriched their professional lives but have also contributed significantly to business success.</li><li><strong>Looking Forward:</strong> As the episode wraps up, Paul shares his perspective on the future of flooring, the potential shifts in consumer preferences, and how Floorworld plans to continue evolving to meet market demands while maintaining strong customer relationships.</li></ol><p>This episode is a blend of professional insights and personal stories that underscore the dynamic nature of the flooring industry and the enduring value of relationships. Whether you're an industry veteran or new to the world of flooring, this discussion provides a deep dive into the challenges and opportunities that shape the market.</p><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>A Flooring Legacy - Sid from Andersens</title>
      <itunes:episode>53</itunes:episode>
      <podcast:episode>53</podcast:episode>
      <itunes:title>A Flooring Legacy - Sid from Andersens</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2f03827c-2a75-4443-81df-b4a1e40487a9</guid>
      <link>https://share.transistor.fm/s/aaf17cb5</link>
      <description>
        <![CDATA[<p>Join us for a truly amazing episode of "The Underlay" featuring Sid, a stalwart of the flooring industry with a tenure nearing four decades at Andersens. This episode delves deep into Sid's journey and the core values that have shaped his career and Andersens itself.</p><p><strong>Join us as we discuss the following:</strong></p><ol><li><strong>A Journey Through Time:</strong> Sid shares his remarkable 37-year career journey at Andersens, discussing the shifts in the industry, the evolution of products, and how maintaining a positive workplace culture has influenced his longevity with the company.</li><li><strong>The Importance of People:</strong> A recurring theme in Sid's narrative is the significance of relationships within the company and with customers. He highlights how a familial, supportive environment contributes to job satisfaction and a strong business model.</li><li><strong>Challenges and Triumphs:</strong> Sid and Michael discuss the various challenges faced over the years, from product selection to customer service, and how focusing on solutions rather than problems has been key to their success.</li><li><strong>Future Forward:</strong> The episode explores the future of flooring with insights into market trends, product evolution, and the strategic decisions Andersens is making to stay ahead, including central warehousing and adapting to customer needs.</li></ol><p>This episode is a must-listen for anyone in the flooring industry or those interested in the longevity and adaptability of a business through decades of change.</p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Join us for a truly amazing episode of "The Underlay" featuring Sid, a stalwart of the flooring industry with a tenure nearing four decades at Andersens. This episode delves deep into Sid's journey and the core values that have shaped his career and Andersens itself.</p><p><strong>Join us as we discuss the following:</strong></p><ol><li><strong>A Journey Through Time:</strong> Sid shares his remarkable 37-year career journey at Andersens, discussing the shifts in the industry, the evolution of products, and how maintaining a positive workplace culture has influenced his longevity with the company.</li><li><strong>The Importance of People:</strong> A recurring theme in Sid's narrative is the significance of relationships within the company and with customers. He highlights how a familial, supportive environment contributes to job satisfaction and a strong business model.</li><li><strong>Challenges and Triumphs:</strong> Sid and Michael discuss the various challenges faced over the years, from product selection to customer service, and how focusing on solutions rather than problems has been key to their success.</li><li><strong>Future Forward:</strong> The episode explores the future of flooring with insights into market trends, product evolution, and the strategic decisions Andersens is making to stay ahead, including central warehousing and adapting to customer needs.</li></ol><p>This episode is a must-listen for anyone in the flooring industry or those interested in the longevity and adaptability of a business through decades of change.</p><p><br></p>]]>
      </content:encoded>
      <pubDate>Tue, 21 Jan 2025 00:01:00 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/aaf17cb5/5127c50c.mp3" length="52149657" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>2172</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Join us for a truly amazing episode of "The Underlay" featuring Sid, a stalwart of the flooring industry with a tenure nearing four decades at Andersens. This episode delves deep into Sid's journey and the core values that have shaped his career and Andersens itself.</p><p><strong>Join us as we discuss the following:</strong></p><ol><li><strong>A Journey Through Time:</strong> Sid shares his remarkable 37-year career journey at Andersens, discussing the shifts in the industry, the evolution of products, and how maintaining a positive workplace culture has influenced his longevity with the company.</li><li><strong>The Importance of People:</strong> A recurring theme in Sid's narrative is the significance of relationships within the company and with customers. He highlights how a familial, supportive environment contributes to job satisfaction and a strong business model.</li><li><strong>Challenges and Triumphs:</strong> Sid and Michael discuss the various challenges faced over the years, from product selection to customer service, and how focusing on solutions rather than problems has been key to their success.</li><li><strong>Future Forward:</strong> The episode explores the future of flooring with insights into market trends, product evolution, and the strategic decisions Andersens is making to stay ahead, including central warehousing and adapting to customer needs.</li></ol><p>This episode is a must-listen for anyone in the flooring industry or those interested in the longevity and adaptability of a business through decades of change.</p><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The 2024 Recap and Xmas Special</title>
      <itunes:episode>52</itunes:episode>
      <podcast:episode>52</podcast:episode>
      <itunes:title>The 2024 Recap and Xmas Special</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">5ed77abd-5229-45e1-ba69-39c66da2a663</guid>
      <link>https://share.transistor.fm/s/caf5ed78</link>
      <description>
        <![CDATA[<p>Join us for the final episode of "The Underlay" in 2024, where we celebrate the year's milestones, share behind-the-scenes stories, and look forward to exciting new beginnings in 2025. Hosted by Matt and Michale, this special episode will wrap up the year with warmth and excitement.</p><p><strong>Some of our discussion points</strong></p><ol><li><strong>The Melbourne Trip:</strong> Dive into the tales from our Melbourne journey, where we recorded six episodes in just one week! We'll share the challenges we faced the triumphs we celebrated, and reflect on the energy and teamwork that made it all possible. Highlights will include our apprenticeship focus and the "Females in Flooring" initiative.</li><li><strong>Vinyl 5mm and Immortal Chevron:</strong> Discover how our latest products, the Vinyl 5mm and Immortal Chevron, have made an impact in the market. We’ll discuss their unique features, benefits, and the feedback we’ve received from both clients and flooring experts.</li><li><strong>FCIA Partnership and Females in Flooring Initiative:</strong> Reflect on our growing partnership with the FCIA and revisit key episodes featuring Fiona and Helen. Learn about the significant impact of the Females in Flooring initiative and our plans to expand this collaboration in 2025.</li><li><strong>Looking Ahead to 2025:</strong> Get excited as we discuss our move to the new Yatala premises, the upcoming Sydney Podcast Tour, and sneak peeks at innovative product launches. We'll explore how these changes will enhance our operations and offer new opportunities for our team and clients.</li></ol><p>We hope you join us in celebrating a fantastic year and welcoming the new opportunities that 2025 will bring. Happy holidays from all of us at "The Underlay!"</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Join us for the final episode of "The Underlay" in 2024, where we celebrate the year's milestones, share behind-the-scenes stories, and look forward to exciting new beginnings in 2025. Hosted by Matt and Michale, this special episode will wrap up the year with warmth and excitement.</p><p><strong>Some of our discussion points</strong></p><ol><li><strong>The Melbourne Trip:</strong> Dive into the tales from our Melbourne journey, where we recorded six episodes in just one week! We'll share the challenges we faced the triumphs we celebrated, and reflect on the energy and teamwork that made it all possible. Highlights will include our apprenticeship focus and the "Females in Flooring" initiative.</li><li><strong>Vinyl 5mm and Immortal Chevron:</strong> Discover how our latest products, the Vinyl 5mm and Immortal Chevron, have made an impact in the market. We’ll discuss their unique features, benefits, and the feedback we’ve received from both clients and flooring experts.</li><li><strong>FCIA Partnership and Females in Flooring Initiative:</strong> Reflect on our growing partnership with the FCIA and revisit key episodes featuring Fiona and Helen. Learn about the significant impact of the Females in Flooring initiative and our plans to expand this collaboration in 2025.</li><li><strong>Looking Ahead to 2025:</strong> Get excited as we discuss our move to the new Yatala premises, the upcoming Sydney Podcast Tour, and sneak peeks at innovative product launches. We'll explore how these changes will enhance our operations and offer new opportunities for our team and clients.</li></ol><p>We hope you join us in celebrating a fantastic year and welcoming the new opportunities that 2025 will bring. Happy holidays from all of us at "The Underlay!"</p>]]>
      </content:encoded>
      <pubDate>Mon, 23 Dec 2024 00:01:00 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/caf5ed78/c0a292b5.mp3" length="63900991" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>2662</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Join us for the final episode of "The Underlay" in 2024, where we celebrate the year's milestones, share behind-the-scenes stories, and look forward to exciting new beginnings in 2025. Hosted by Matt and Michale, this special episode will wrap up the year with warmth and excitement.</p><p><strong>Some of our discussion points</strong></p><ol><li><strong>The Melbourne Trip:</strong> Dive into the tales from our Melbourne journey, where we recorded six episodes in just one week! We'll share the challenges we faced the triumphs we celebrated, and reflect on the energy and teamwork that made it all possible. Highlights will include our apprenticeship focus and the "Females in Flooring" initiative.</li><li><strong>Vinyl 5mm and Immortal Chevron:</strong> Discover how our latest products, the Vinyl 5mm and Immortal Chevron, have made an impact in the market. We’ll discuss their unique features, benefits, and the feedback we’ve received from both clients and flooring experts.</li><li><strong>FCIA Partnership and Females in Flooring Initiative:</strong> Reflect on our growing partnership with the FCIA and revisit key episodes featuring Fiona and Helen. Learn about the significant impact of the Females in Flooring initiative and our plans to expand this collaboration in 2025.</li><li><strong>Looking Ahead to 2025:</strong> Get excited as we discuss our move to the new Yatala premises, the upcoming Sydney Podcast Tour, and sneak peeks at innovative product launches. We'll explore how these changes will enhance our operations and offer new opportunities for our team and clients.</li></ol><p>We hope you join us in celebrating a fantastic year and welcoming the new opportunities that 2025 will bring. Happy holidays from all of us at "The Underlay!"</p>]]>
      </itunes:summary>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Marketing Mastery with Desmond and Gabby from Andersens</title>
      <itunes:episode>51</itunes:episode>
      <podcast:episode>51</podcast:episode>
      <itunes:title>Marketing Mastery with Desmond and Gabby from Andersens</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c9369278-eafb-4d9f-aec7-f059c962e5b4</guid>
      <link>https://share.transistor.fm/s/3742d417</link>
      <description>
        <![CDATA[<p>Welcome to <em>The Underlay,</em> where we uncover the stories shaping the flooring industry. In this episode, we sit down with Gabby and Desmond, the dynamic duo behind Andersens’ marketing success. Together, they offer an insider’s perspective on how Andersens has become a trusted name in flooring.</p><p><strong>Episode Highlights:</strong></p><ul><li><strong>The Andersens Brand Identity:</strong> Gabby and Desmond share what the Andersens brand stands for and how it resonates with both long-term and new customers.</li><li><strong>Key Marketing Strategies:</strong> Discover the innovative approaches that have kept Andersens at the forefront of the flooring industry.</li><li><strong>Digital Marketing Evolution:</strong> Learn how Andersens has embraced digital marketing, including successful platforms and campaigns that have enhanced customer engagement.</li><li><strong>Collaborating with Clever Choice Flooring:</strong> Explore how the partnership with Clever Choice Flooring has created a powerful synergy, elevating both brands through collaborative marketing.</li><li><strong>Overcoming Challenges:</strong> Gabby and Desmond reveal some of the hurdles they’ve faced and how they’ve turned obstacles into opportunities for growth.</li><li><strong>Future Campaigns and Trends:</strong> Get a sneak peek into Andersens’ upcoming marketing initiatives and how they plan to stay ahead of industry trends.</li></ul><p>Whether you’re in the flooring business or simply curious about how strategic marketing can elevate a brand, this episode is packed with insights and inspiration. Gabby and Desmond's expertise demonstrates how thoughtful branding and collaboration can drive success.</p><p><br><strong>Don’t miss this deep dive into marketing mastery!<br>Follow Andersens on social media to see their marketing strategies in action.<br>For more industry insights, stay tuned to </strong><strong><em>The Underlay</em></strong><strong>!</strong></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Welcome to <em>The Underlay,</em> where we uncover the stories shaping the flooring industry. In this episode, we sit down with Gabby and Desmond, the dynamic duo behind Andersens’ marketing success. Together, they offer an insider’s perspective on how Andersens has become a trusted name in flooring.</p><p><strong>Episode Highlights:</strong></p><ul><li><strong>The Andersens Brand Identity:</strong> Gabby and Desmond share what the Andersens brand stands for and how it resonates with both long-term and new customers.</li><li><strong>Key Marketing Strategies:</strong> Discover the innovative approaches that have kept Andersens at the forefront of the flooring industry.</li><li><strong>Digital Marketing Evolution:</strong> Learn how Andersens has embraced digital marketing, including successful platforms and campaigns that have enhanced customer engagement.</li><li><strong>Collaborating with Clever Choice Flooring:</strong> Explore how the partnership with Clever Choice Flooring has created a powerful synergy, elevating both brands through collaborative marketing.</li><li><strong>Overcoming Challenges:</strong> Gabby and Desmond reveal some of the hurdles they’ve faced and how they’ve turned obstacles into opportunities for growth.</li><li><strong>Future Campaigns and Trends:</strong> Get a sneak peek into Andersens’ upcoming marketing initiatives and how they plan to stay ahead of industry trends.</li></ul><p>Whether you’re in the flooring business or simply curious about how strategic marketing can elevate a brand, this episode is packed with insights and inspiration. Gabby and Desmond's expertise demonstrates how thoughtful branding and collaboration can drive success.</p><p><br><strong>Don’t miss this deep dive into marketing mastery!<br>Follow Andersens on social media to see their marketing strategies in action.<br>For more industry insights, stay tuned to </strong><strong><em>The Underlay</em></strong><strong>!</strong></p>]]>
      </content:encoded>
      <pubDate>Tue, 10 Dec 2024 00:01:00 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/3742d417/3751e459.mp3" length="43500427" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>1812</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Welcome to <em>The Underlay,</em> where we uncover the stories shaping the flooring industry. In this episode, we sit down with Gabby and Desmond, the dynamic duo behind Andersens’ marketing success. Together, they offer an insider’s perspective on how Andersens has become a trusted name in flooring.</p><p><strong>Episode Highlights:</strong></p><ul><li><strong>The Andersens Brand Identity:</strong> Gabby and Desmond share what the Andersens brand stands for and how it resonates with both long-term and new customers.</li><li><strong>Key Marketing Strategies:</strong> Discover the innovative approaches that have kept Andersens at the forefront of the flooring industry.</li><li><strong>Digital Marketing Evolution:</strong> Learn how Andersens has embraced digital marketing, including successful platforms and campaigns that have enhanced customer engagement.</li><li><strong>Collaborating with Clever Choice Flooring:</strong> Explore how the partnership with Clever Choice Flooring has created a powerful synergy, elevating both brands through collaborative marketing.</li><li><strong>Overcoming Challenges:</strong> Gabby and Desmond reveal some of the hurdles they’ve faced and how they’ve turned obstacles into opportunities for growth.</li><li><strong>Future Campaigns and Trends:</strong> Get a sneak peek into Andersens’ upcoming marketing initiatives and how they plan to stay ahead of industry trends.</li></ul><p>Whether you’re in the flooring business or simply curious about how strategic marketing can elevate a brand, this episode is packed with insights and inspiration. Gabby and Desmond's expertise demonstrates how thoughtful branding and collaboration can drive success.</p><p><br><strong>Don’t miss this deep dive into marketing mastery!<br>Follow Andersens on social media to see their marketing strategies in action.<br>For more industry insights, stay tuned to </strong><strong><em>The Underlay</em></strong><strong>!</strong></p>]]>
      </itunes:summary>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Clever Way - Part 2 with Michael Roberts</title>
      <itunes:episode>50</itunes:episode>
      <podcast:episode>50</podcast:episode>
      <itunes:title>The Clever Way - Part 2 with Michael Roberts</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">aa1652d5-f89b-4fb1-8fca-c97847a2d005</guid>
      <link>https://share.transistor.fm/s/fc7184c7</link>
      <description>
        <![CDATA[<p>In Part 2 of our Clever Way series, Matt sits again with Michael to discuss how developing a singular handbook has transformed Clever Choice's operation. Simplifying the product offering was a massive step for Clever Choice, a company that prided itself on its diverse product range; it created three distinct product ranges, making the "Clever Choice" even easier.<br>The whole product offering is now divided into:</p><ul><li>Laminate Solutions</li><li>Resilient Solutions</li><li>Timber Solutions</li></ul><p>Listen to discover the secrets behind the new ranges and how, with some simple yet effective marketing, Clever Choice is now a force to be reckoned with.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In Part 2 of our Clever Way series, Matt sits again with Michael to discuss how developing a singular handbook has transformed Clever Choice's operation. Simplifying the product offering was a massive step for Clever Choice, a company that prided itself on its diverse product range; it created three distinct product ranges, making the "Clever Choice" even easier.<br>The whole product offering is now divided into:</p><ul><li>Laminate Solutions</li><li>Resilient Solutions</li><li>Timber Solutions</li></ul><p>Listen to discover the secrets behind the new ranges and how, with some simple yet effective marketing, Clever Choice is now a force to be reckoned with.</p>]]>
      </content:encoded>
      <pubDate>Tue, 26 Nov 2024 00:01:00 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/fc7184c7/5b9262a5.mp3" length="64766806" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>2698</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In Part 2 of our Clever Way series, Matt sits again with Michael to discuss how developing a singular handbook has transformed Clever Choice's operation. Simplifying the product offering was a massive step for Clever Choice, a company that prided itself on its diverse product range; it created three distinct product ranges, making the "Clever Choice" even easier.<br>The whole product offering is now divided into:</p><ul><li>Laminate Solutions</li><li>Resilient Solutions</li><li>Timber Solutions</li></ul><p>Listen to discover the secrets behind the new ranges and how, with some simple yet effective marketing, Clever Choice is now a force to be reckoned with.</p>]]>
      </itunes:summary>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Rowan Hodge - Andersens Flooring</title>
      <itunes:episode>49</itunes:episode>
      <podcast:episode>49</podcast:episode>
      <itunes:title>Rowan Hodge - Andersens Flooring</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3b3b5970-a483-4154-8526-f5899edb14f9</guid>
      <link>https://share.transistor.fm/s/f73ae18a</link>
      <description>
        <![CDATA[<p>Michael and Matt spend some time at Andersens Head Office in Gatton. The first cab off the rank is the GM of Andersens, Rowan Hodge. This is Rowan's second time on The Underlay, and this time, we discuss leadership and how to build a successful franchise business. <br>This was a great insight into what it takes to build a multi-generational business and how Country Town values and long-term planning will always be the cornerstone of the success of Andersens.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Michael and Matt spend some time at Andersens Head Office in Gatton. The first cab off the rank is the GM of Andersens, Rowan Hodge. This is Rowan's second time on The Underlay, and this time, we discuss leadership and how to build a successful franchise business. <br>This was a great insight into what it takes to build a multi-generational business and how Country Town values and long-term planning will always be the cornerstone of the success of Andersens.</p>]]>
      </content:encoded>
      <pubDate>Tue, 12 Nov 2024 00:01:00 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/f73ae18a/3a293c26.mp3" length="83347379" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>3472</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Michael and Matt spend some time at Andersens Head Office in Gatton. The first cab off the rank is the GM of Andersens, Rowan Hodge. This is Rowan's second time on The Underlay, and this time, we discuss leadership and how to build a successful franchise business. <br>This was a great insight into what it takes to build a multi-generational business and how Country Town values and long-term planning will always be the cornerstone of the success of Andersens.</p>]]>
      </itunes:summary>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Hybrid Immortal Chevron with Greg Harvey</title>
      <itunes:episode>48</itunes:episode>
      <podcast:episode>48</podcast:episode>
      <itunes:title>The Hybrid Immortal Chevron with Greg Harvey</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">81eeb4a6-619e-45ec-9d0b-8d63835772ac</guid>
      <link>https://share.transistor.fm/s/1026db6d</link>
      <description>
        <![CDATA[<p>In our Product Spotlight, Matt sits down with Greg Harvey, the QLD State Sales Manager, to discuss the exciting new product for Clever Choice - the Hybrid Immortal Chevron.<br>First to market, Clever Choice is very excited about this groundbreaking new product. Greg unpacks the features and benefits and explains why the Hybrid Immortal Chevron will change the flooring industry forever.<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In our Product Spotlight, Matt sits down with Greg Harvey, the QLD State Sales Manager, to discuss the exciting new product for Clever Choice - the Hybrid Immortal Chevron.<br>First to market, Clever Choice is very excited about this groundbreaking new product. Greg unpacks the features and benefits and explains why the Hybrid Immortal Chevron will change the flooring industry forever.<br></p>]]>
      </content:encoded>
      <pubDate>Tue, 29 Oct 2024 00:01:00 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/1026db6d/6cf9bdf5.mp3" length="40484213" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>1686</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In our Product Spotlight, Matt sits down with Greg Harvey, the QLD State Sales Manager, to discuss the exciting new product for Clever Choice - the Hybrid Immortal Chevron.<br>First to market, Clever Choice is very excited about this groundbreaking new product. Greg unpacks the features and benefits and explains why the Hybrid Immortal Chevron will change the flooring industry forever.<br></p>]]>
      </itunes:summary>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Females in Flooring</title>
      <itunes:episode>47</itunes:episode>
      <podcast:episode>47</podcast:episode>
      <itunes:title>Females in Flooring</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">04d1e4a7-771a-4772-8038-02609d02bf9b</guid>
      <link>https://share.transistor.fm/s/a8abfc7e</link>
      <description>
        <![CDATA[<p>In this inspiring episode of <em>The Underlay</em>, hosts Matt and Michael sit down with Fiona and Helen, the driving forces behind the "Females in Flooring" initiative. Together, they explore the motivations behind this groundbreaking movement and the critical need for greater female participation in the flooring industry. Fiona and Helen share personal stories, highlight women's challenges in the sector, and celebrate the successes that have already been achieved through their initiative.</p><p>Listeners will gain insights into how the "Females in Flooring" program is working to provide support systems and opportunities for women in the industry while also hearing first-hand accounts of resilience and triumph. This episode is packed with powerful stories and future aspirations for inspiring and empowering more women to join and thrive in the flooring trade.</p><p>If you're curious about how the flooring industry is changing or want to hear more about the incredible impact of this initiative, this episode is a must-listen.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this inspiring episode of <em>The Underlay</em>, hosts Matt and Michael sit down with Fiona and Helen, the driving forces behind the "Females in Flooring" initiative. Together, they explore the motivations behind this groundbreaking movement and the critical need for greater female participation in the flooring industry. Fiona and Helen share personal stories, highlight women's challenges in the sector, and celebrate the successes that have already been achieved through their initiative.</p><p>Listeners will gain insights into how the "Females in Flooring" program is working to provide support systems and opportunities for women in the industry while also hearing first-hand accounts of resilience and triumph. This episode is packed with powerful stories and future aspirations for inspiring and empowering more women to join and thrive in the flooring trade.</p><p>If you're curious about how the flooring industry is changing or want to hear more about the incredible impact of this initiative, this episode is a must-listen.</p>]]>
      </content:encoded>
      <pubDate>Tue, 15 Oct 2024 01:00:00 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/a8abfc7e/89294a70.mp3" length="60029632" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>2501</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this inspiring episode of <em>The Underlay</em>, hosts Matt and Michael sit down with Fiona and Helen, the driving forces behind the "Females in Flooring" initiative. Together, they explore the motivations behind this groundbreaking movement and the critical need for greater female participation in the flooring industry. Fiona and Helen share personal stories, highlight women's challenges in the sector, and celebrate the successes that have already been achieved through their initiative.</p><p>Listeners will gain insights into how the "Females in Flooring" program is working to provide support systems and opportunities for women in the industry while also hearing first-hand accounts of resilience and triumph. This episode is packed with powerful stories and future aspirations for inspiring and empowering more women to join and thrive in the flooring trade.</p><p>If you're curious about how the flooring industry is changing or want to hear more about the incredible impact of this initiative, this episode is a must-listen.</p>]]>
      </itunes:summary>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Melbourne Team</title>
      <itunes:episode>46</itunes:episode>
      <podcast:episode>46</podcast:episode>
      <itunes:title>The Melbourne Team</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">7d509def-fbb2-4749-afe1-ee8c8440a178</guid>
      <link>https://share.transistor.fm/s/50a536ea</link>
      <description>
        <![CDATA[<p>As the Melbourne trip drew to a close, we spent some time with the whole Melbourne team in their new warehouse. Together, we reflected on the week that had been, and it gave Matt and Michael a chance to talk further about what they had seen from Clever Choice's service perspective.<br>The journey that Clever Choice is on in Melbourne is an exciting one. The team is firing and now has the logistics to back them up. A warehouse full of Clever Choice stock ready to service Melbourne is at their fingertips.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>As the Melbourne trip drew to a close, we spent some time with the whole Melbourne team in their new warehouse. Together, we reflected on the week that had been, and it gave Matt and Michael a chance to talk further about what they had seen from Clever Choice's service perspective.<br>The journey that Clever Choice is on in Melbourne is an exciting one. The team is firing and now has the logistics to back them up. A warehouse full of Clever Choice stock ready to service Melbourne is at their fingertips.</p>]]>
      </content:encoded>
      <pubDate>Tue, 01 Oct 2024 01:00:00 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/50a536ea/58275a53.mp3" length="47250738" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>1968</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>As the Melbourne trip drew to a close, we spent some time with the whole Melbourne team in their new warehouse. Together, we reflected on the week that had been, and it gave Matt and Michael a chance to talk further about what they had seen from Clever Choice's service perspective.<br>The journey that Clever Choice is on in Melbourne is an exciting one. The team is firing and now has the logistics to back them up. A warehouse full of Clever Choice stock ready to service Melbourne is at their fingertips.</p>]]>
      </itunes:summary>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Apprenticeships: Building the Future of Flooring</title>
      <itunes:episode>45</itunes:episode>
      <podcast:episode>45</podcast:episode>
      <itunes:title>Apprenticeships: Building the Future of Flooring</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">78f535a9-f027-4275-a77e-bb3d3e676f87</guid>
      <link>https://share.transistor.fm/s/31b0d603</link>
      <description>
        <![CDATA[<p>In this episode of <em>The Underlay</em>, we delve into the importance of apprenticeships within the flooring industry and how they shape its future. Joining us are two store owners and their apprentices, offering firsthand insights into the world of mentorship and learning. Fiona, the owner of Coffs Harbour Carpet Court, is accompanied by her apprentice Karly, while Dan from Choices Flooring Port Macquarie brings along his apprentice, Jarrah.</p><p>Together, we explore the benefits of apprenticeships for both businesses and individuals, discussing the skills that apprentices gain, the challenges and rewards of training the next generation, and the impact of programs like the one offered by the Flooring Covering Institute of Australia (FCIA). Whether you're in the flooring industry or simply curious about the journey from apprentice to professional, this episode highlights the essential role apprenticeships play in keeping the trade strong.</p><p>For more information on apprenticeship programs, visit the FCIA website at <a href="https://www.fcia.org.au">www.fcia.org.au</a>.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of <em>The Underlay</em>, we delve into the importance of apprenticeships within the flooring industry and how they shape its future. Joining us are two store owners and their apprentices, offering firsthand insights into the world of mentorship and learning. Fiona, the owner of Coffs Harbour Carpet Court, is accompanied by her apprentice Karly, while Dan from Choices Flooring Port Macquarie brings along his apprentice, Jarrah.</p><p>Together, we explore the benefits of apprenticeships for both businesses and individuals, discussing the skills that apprentices gain, the challenges and rewards of training the next generation, and the impact of programs like the one offered by the Flooring Covering Institute of Australia (FCIA). Whether you're in the flooring industry or simply curious about the journey from apprentice to professional, this episode highlights the essential role apprenticeships play in keeping the trade strong.</p><p>For more information on apprenticeship programs, visit the FCIA website at <a href="https://www.fcia.org.au">www.fcia.org.au</a>.</p>]]>
      </content:encoded>
      <pubDate>Tue, 17 Sep 2024 01:00:00 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/31b0d603/630bdcb7.mp3" length="36909413" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>1537</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of <em>The Underlay</em>, we delve into the importance of apprenticeships within the flooring industry and how they shape its future. Joining us are two store owners and their apprentices, offering firsthand insights into the world of mentorship and learning. Fiona, the owner of Coffs Harbour Carpet Court, is accompanied by her apprentice Karly, while Dan from Choices Flooring Port Macquarie brings along his apprentice, Jarrah.</p><p>Together, we explore the benefits of apprenticeships for both businesses and individuals, discussing the skills that apprentices gain, the challenges and rewards of training the next generation, and the impact of programs like the one offered by the Flooring Covering Institute of Australia (FCIA). Whether you're in the flooring industry or simply curious about the journey from apprentice to professional, this episode highlights the essential role apprenticeships play in keeping the trade strong.</p><p>For more information on apprenticeship programs, visit the FCIA website at <a href="https://www.fcia.org.au">www.fcia.org.au</a>.</p>]]>
      </itunes:summary>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Greg Forte from Delta Floorworld Ballarat</title>
      <itunes:episode>44</itunes:episode>
      <podcast:episode>44</podcast:episode>
      <itunes:title>Greg Forte from Delta Floorworld Ballarat</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">555a1e4b-f20f-4c82-b139-e2a05e261d46</guid>
      <link>https://share.transistor.fm/s/8fcb5c8a</link>
      <description>
        <![CDATA[<p>On our last store visit on the Melbourne tour, we headed to Ballarat and met Greg and his wife Kim, who owns the Floorworld Ballarat store. Greg has been in the flooring industry since he was a teenager and has been a business owner since the age of 19. it's a full house as Matt is joined by Clever Choice GM Michael Roberts and the latest Clever Sales Manager, Ethan Karlar, to talk with Greg about the industry's evolution and just how vital the relationship between supplier and store is to ensure a happy customer.</p><p>Check out the team at Delta Floorword Ballarat on the link below.</p><p>https://www.floorworld.com.au/store-details/delta-floorworld-ballarat</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On our last store visit on the Melbourne tour, we headed to Ballarat and met Greg and his wife Kim, who owns the Floorworld Ballarat store. Greg has been in the flooring industry since he was a teenager and has been a business owner since the age of 19. it's a full house as Matt is joined by Clever Choice GM Michael Roberts and the latest Clever Sales Manager, Ethan Karlar, to talk with Greg about the industry's evolution and just how vital the relationship between supplier and store is to ensure a happy customer.</p><p>Check out the team at Delta Floorword Ballarat on the link below.</p><p>https://www.floorworld.com.au/store-details/delta-floorworld-ballarat</p>]]>
      </content:encoded>
      <pubDate>Tue, 03 Sep 2024 01:00:00 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/8fcb5c8a/5903bf09.mp3" length="91407940" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>3808</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On our last store visit on the Melbourne tour, we headed to Ballarat and met Greg and his wife Kim, who owns the Floorworld Ballarat store. Greg has been in the flooring industry since he was a teenager and has been a business owner since the age of 19. it's a full house as Matt is joined by Clever Choice GM Michael Roberts and the latest Clever Sales Manager, Ethan Karlar, to talk with Greg about the industry's evolution and just how vital the relationship between supplier and store is to ensure a happy customer.</p><p>Check out the team at Delta Floorword Ballarat on the link below.</p><p>https://www.floorworld.com.au/store-details/delta-floorworld-ballarat</p>]]>
      </itunes:summary>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Emma from Elliot Lane &amp; Jackie from Spectrum Curtains and Blinds</title>
      <itunes:episode>43</itunes:episode>
      <podcast:episode>43</podcast:episode>
      <itunes:title>Emma from Elliot Lane &amp; Jackie from Spectrum Curtains and Blinds</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3f14ac4c-8499-41b5-b790-334536a770d2</guid>
      <link>https://share.transistor.fm/s/fb82f55b</link>
      <description>
        <![CDATA[<p>The Melbourne Tour continues as we travel to Lilydale to catch up with an old friend. Emma Griffiths has been on the show before, but this time, we find her preparing for a new adventure with her new business, Elliot Lane. Jackie joins us from Spectrum Curtains and Blinds; she and Emma work closely together to bring a "whole package" mentality to the interior design space.<br>Matt is back and, along with David from Clever Choice, discuss the future for the two ladies, and we hear again just how important it has been for Clever Choice to have a footprint in Victoria.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The Melbourne Tour continues as we travel to Lilydale to catch up with an old friend. Emma Griffiths has been on the show before, but this time, we find her preparing for a new adventure with her new business, Elliot Lane. Jackie joins us from Spectrum Curtains and Blinds; she and Emma work closely together to bring a "whole package" mentality to the interior design space.<br>Matt is back and, along with David from Clever Choice, discuss the future for the two ladies, and we hear again just how important it has been for Clever Choice to have a footprint in Victoria.</p>]]>
      </content:encoded>
      <pubDate>Tue, 20 Aug 2024 01:00:00 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/fb82f55b/2ed5334f.mp3" length="76040440" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>3168</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>The Melbourne Tour continues as we travel to Lilydale to catch up with an old friend. Emma Griffiths has been on the show before, but this time, we find her preparing for a new adventure with her new business, Elliot Lane. Jackie joins us from Spectrum Curtains and Blinds; she and Emma work closely together to bring a "whole package" mentality to the interior design space.<br>Matt is back and, along with David from Clever Choice, discuss the future for the two ladies, and we hear again just how important it has been for Clever Choice to have a footprint in Victoria.</p>]]>
      </itunes:summary>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Fiona Wischnewski from the FCIA - The Melbourne Tour</title>
      <itunes:episode>42</itunes:episode>
      <podcast:episode>42</podcast:episode>
      <itunes:title>Fiona Wischnewski from the FCIA - The Melbourne Tour</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">5f813308-786f-43e4-b18e-22f2f134f142</guid>
      <link>https://share.transistor.fm/s/d7671179</link>
      <description>
        <![CDATA[<p>Our Melbourne Tour continues as we chat with Fiona from the FCIA. This is the second time we have spoken to Fiona, and with twelve months between appearances, we have plenty to discuss. Fiona discusses the new "Females in Flooring" initiative and how we can champion females in the Flooring Industry.<br>One of the FCIA's missions is to grow apprentices in the Flooring Industry, and Fiona will explain how store owners are starting to embrace the apprentice model.<br>It was amazing having Fiona on The Underlay; we can't wait to chat with her again.<br> </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Our Melbourne Tour continues as we chat with Fiona from the FCIA. This is the second time we have spoken to Fiona, and with twelve months between appearances, we have plenty to discuss. Fiona discusses the new "Females in Flooring" initiative and how we can champion females in the Flooring Industry.<br>One of the FCIA's missions is to grow apprentices in the Flooring Industry, and Fiona will explain how store owners are starting to embrace the apprentice model.<br>It was amazing having Fiona on The Underlay; we can't wait to chat with her again.<br> </p>]]>
      </content:encoded>
      <pubDate>Tue, 06 Aug 2024 05:59:15 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/d7671179/9b6ccb59.mp3" length="52880055" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>2203</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Our Melbourne Tour continues as we chat with Fiona from the FCIA. This is the second time we have spoken to Fiona, and with twelve months between appearances, we have plenty to discuss. Fiona discusses the new "Females in Flooring" initiative and how we can champion females in the Flooring Industry.<br>One of the FCIA's missions is to grow apprentices in the Flooring Industry, and Fiona will explain how store owners are starting to embrace the apprentice model.<br>It was amazing having Fiona on The Underlay; we can't wait to chat with her again.<br> </p>]]>
      </itunes:summary>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Matt Hadden from Bayside Floorworld</title>
      <itunes:episode>41</itunes:episode>
      <podcast:episode>41</podcast:episode>
      <itunes:title>Matt Hadden from Bayside Floorworld</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">5a8000b1-42ab-43c7-b3f2-66ec71ae9f34</guid>
      <link>https://share.transistor.fm/s/7c4b59df</link>
      <description>
        <![CDATA[<p>The Underlay goes on tour to Melbourne, and for our first episode, we chat with Matt Hadden from Bayside Floorworld. Matt welcomed us into his store, and with the help of Clever stalwarts Ian Walker and Michael Shnider, we gave Matt the Underlay treatment. Matt is a California native but has made Melbourne his home for the last 23 years and has been in the flooring industry for 17 of those. A mix of retail and commercial, Matt is kicking some serious goals, and Clever Choice is helping him along the way.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The Underlay goes on tour to Melbourne, and for our first episode, we chat with Matt Hadden from Bayside Floorworld. Matt welcomed us into his store, and with the help of Clever stalwarts Ian Walker and Michael Shnider, we gave Matt the Underlay treatment. Matt is a California native but has made Melbourne his home for the last 23 years and has been in the flooring industry for 17 of those. A mix of retail and commercial, Matt is kicking some serious goals, and Clever Choice is helping him along the way.</p>]]>
      </content:encoded>
      <pubDate>Tue, 23 Jul 2024 01:00:00 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/7c4b59df/888d7ef0.mp3" length="65908453" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>2746</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>The Underlay goes on tour to Melbourne, and for our first episode, we chat with Matt Hadden from Bayside Floorworld. Matt welcomed us into his store, and with the help of Clever stalwarts Ian Walker and Michael Shnider, we gave Matt the Underlay treatment. Matt is a California native but has made Melbourne his home for the last 23 years and has been in the flooring industry for 17 of those. A mix of retail and commercial, Matt is kicking some serious goals, and Clever Choice is helping him along the way.</p>]]>
      </itunes:summary>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Clever Way - An Introduction</title>
      <itunes:episode>40</itunes:episode>
      <podcast:episode>40</podcast:episode>
      <itunes:title>The Clever Way - An Introduction</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4ab1f5e8-fa75-4b02-93d6-46c16eb417c8</guid>
      <link>https://share.transistor.fm/s/515ec40b</link>
      <description>
        <![CDATA[<p>Matt sits with Clever Choice GM, Michael Roberts to discuss the brand-new "Clever Way". <br>The last eighteen months have seen a huge change in Clever Choice as a company, and the seventy-eight-page "Clever Way" document is one of the fruits of that change.<br>Over several episodes, the boys will break down "The Clever Way" and explain the ins and outs and how it will benefit the retail stores and the end user.<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Matt sits with Clever Choice GM, Michael Roberts to discuss the brand-new "Clever Way". <br>The last eighteen months have seen a huge change in Clever Choice as a company, and the seventy-eight-page "Clever Way" document is one of the fruits of that change.<br>Over several episodes, the boys will break down "The Clever Way" and explain the ins and outs and how it will benefit the retail stores and the end user.<br></p>]]>
      </content:encoded>
      <pubDate>Tue, 09 Jul 2024 01:00:00 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/515ec40b/31b10fc4.mp3" length="51767234" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>2157</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Matt sits with Clever Choice GM, Michael Roberts to discuss the brand-new "Clever Way". <br>The last eighteen months have seen a huge change in Clever Choice as a company, and the seventy-eight-page "Clever Way" document is one of the fruits of that change.<br>Over several episodes, the boys will break down "The Clever Way" and explain the ins and outs and how it will benefit the retail stores and the end user.<br></p>]]>
      </itunes:summary>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Vinyl 5mm with Greg Harvey</title>
      <itunes:episode>39</itunes:episode>
      <podcast:episode>39</podcast:episode>
      <itunes:title>Vinyl 5mm with Greg Harvey</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">96639711-bd98-4314-bcab-e354b6d8cf97</guid>
      <link>https://share.transistor.fm/s/d01b435e</link>
      <description>
        <![CDATA[<p>Matt chats to the QLD State Sales Manager for Clever Choice about the brand new product, "Vinyl 5mm."<br>With some great features and benefits that will make this new product a favourite in retail stores and end users alike, Greg is more than excited about this latest range.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Matt chats to the QLD State Sales Manager for Clever Choice about the brand new product, "Vinyl 5mm."<br>With some great features and benefits that will make this new product a favourite in retail stores and end users alike, Greg is more than excited about this latest range.</p>]]>
      </content:encoded>
      <pubDate>Wed, 26 Jun 2024 01:00:00 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/d01b435e/7c4c65d6.mp3" length="46993074" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>1958</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Matt chats to the QLD State Sales Manager for Clever Choice about the brand new product, "Vinyl 5mm."<br>With some great features and benefits that will make this new product a favourite in retail stores and end users alike, Greg is more than excited about this latest range.</p>]]>
      </itunes:summary>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Clever Choice Round Table</title>
      <itunes:episode>38</itunes:episode>
      <podcast:episode>38</podcast:episode>
      <itunes:title>The Clever Choice Round Table</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6600f503-8daf-40d9-8717-8bcd1a9205dd</guid>
      <link>https://share.transistor.fm/s/6d0c8cfe</link>
      <description>
        <![CDATA[<p>In a first for The Underlay, we are holding a "Sales Roundtable". Five of Clever Choice's frontline sales reps and managers join Matt on the podcast to talk about life on the road and their personal journeys with Clever Choice. We get to under the hood of what it takes to manage huge territories and we find out how each territory is unique in its own right.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In a first for The Underlay, we are holding a "Sales Roundtable". Five of Clever Choice's frontline sales reps and managers join Matt on the podcast to talk about life on the road and their personal journeys with Clever Choice. We get to under the hood of what it takes to manage huge territories and we find out how each territory is unique in its own right.</p>]]>
      </content:encoded>
      <pubDate>Tue, 11 Jun 2024 01:00:00 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/6d0c8cfe/9542ee29.mp3" length="58163872" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>2423</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In a first for The Underlay, we are holding a "Sales Roundtable". Five of Clever Choice's frontline sales reps and managers join Matt on the podcast to talk about life on the road and their personal journeys with Clever Choice. We get to under the hood of what it takes to manage huge territories and we find out how each territory is unique in its own right.</p>]]>
      </itunes:summary>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Kellie Kiepe and Emma Roberts </title>
      <itunes:episode>37</itunes:episode>
      <podcast:episode>37</podcast:episode>
      <itunes:title>Kellie Kiepe and Emma Roberts </itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b5509ea2-940a-4b6b-8ad9-31a0170da8c3</guid>
      <link>https://share.transistor.fm/s/969686cd</link>
      <description>
        <![CDATA[<p>In a first for The Underlay, we go onsite to Kiepe Hair. A Clever Choice customer who has a home hair salon installed a Clever Choice resilient solution, which still looks brand new. Kellie's daughter, Emma, also joins us to make it a family affair. Between the two of them, we find the secret to building a successful business while juggling clients and family in the same space.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In a first for The Underlay, we go onsite to Kiepe Hair. A Clever Choice customer who has a home hair salon installed a Clever Choice resilient solution, which still looks brand new. Kellie's daughter, Emma, also joins us to make it a family affair. Between the two of them, we find the secret to building a successful business while juggling clients and family in the same space.</p>]]>
      </content:encoded>
      <pubDate>Tue, 28 May 2024 02:00:00 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/969686cd/bd1d2d30.mp3" length="75445398" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>3144</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In a first for The Underlay, we go onsite to Kiepe Hair. A Clever Choice customer who has a home hair salon installed a Clever Choice resilient solution, which still looks brand new. Kellie's daughter, Emma, also joins us to make it a family affair. Between the two of them, we find the secret to building a successful business while juggling clients and family in the same space.</p>]]>
      </itunes:summary>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Brett Talbot - Floorworld</title>
      <itunes:episode>36</itunes:episode>
      <podcast:episode>36</podcast:episode>
      <itunes:title>Brett Talbot - Floorworld</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9a042bca-1c2d-4ada-af87-126fbd4c3e41</guid>
      <link>https://share.transistor.fm/s/fab2adb3</link>
      <description>
        <![CDATA[<p>Brett Talbot from Floorworld joined Michael and Matt at Clever HQ to discuss all things "Floorworld." The boys discussed the Floorworld model and where. they are heading in the future. Brett is another lifelong member industry with experience across many facets. The relationship between Floorworld and Clever Choice is a burgeoning one, and we are looking forward to seeing where it goes.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Brett Talbot from Floorworld joined Michael and Matt at Clever HQ to discuss all things "Floorworld." The boys discussed the Floorworld model and where. they are heading in the future. Brett is another lifelong member industry with experience across many facets. The relationship between Floorworld and Clever Choice is a burgeoning one, and we are looking forward to seeing where it goes.</p>]]>
      </content:encoded>
      <pubDate>Tue, 14 May 2024 02:03:00 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/fab2adb3/06d9afa0.mp3" length="89053098" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>3711</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Brett Talbot from Floorworld joined Michael and Matt at Clever HQ to discuss all things "Floorworld." The boys discussed the Floorworld model and where. they are heading in the future. Brett is another lifelong member industry with experience across many facets. The relationship between Floorworld and Clever Choice is a burgeoning one, and we are looking forward to seeing where it goes.</p>]]>
      </itunes:summary>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Matt Lugo from Andersens Coorparoo and Cannon Hill</title>
      <itunes:episode>35</itunes:episode>
      <podcast:episode>35</podcast:episode>
      <itunes:title>Matt Lugo from Andersens Coorparoo and Cannon Hill</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9c5044c1-0e62-493c-9279-05795a07e1a5</guid>
      <link>https://share.transistor.fm/s/bca39f67</link>
      <description>
        <![CDATA[<p>Twelve months ago Matt Lugo decided to make the leap from Installer to Store Owner and now with two Andersens stores under his management, life is busy but a lot fun for the young man. In a similar story to almost everyone we speak to Matt bleeds flooring, straight out of school he entered the industry and hasn't looked back.<br>We are live on-site at Matt's Coorparoo store where they are just about to unveil a new event space, we meet the team and even get one of his young charges on for a chat. This was a fun episode where we discussed the future of the two stores and also the importance surrounding yourself with the right people to ensure success.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Twelve months ago Matt Lugo decided to make the leap from Installer to Store Owner and now with two Andersens stores under his management, life is busy but a lot fun for the young man. In a similar story to almost everyone we speak to Matt bleeds flooring, straight out of school he entered the industry and hasn't looked back.<br>We are live on-site at Matt's Coorparoo store where they are just about to unveil a new event space, we meet the team and even get one of his young charges on for a chat. This was a fun episode where we discussed the future of the two stores and also the importance surrounding yourself with the right people to ensure success.</p>]]>
      </content:encoded>
      <pubDate>Tue, 30 Apr 2024 01:00:00 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/bca39f67/e984d930.mp3" length="82495343" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>3437</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Twelve months ago Matt Lugo decided to make the leap from Installer to Store Owner and now with two Andersens stores under his management, life is busy but a lot fun for the young man. In a similar story to almost everyone we speak to Matt bleeds flooring, straight out of school he entered the industry and hasn't looked back.<br>We are live on-site at Matt's Coorparoo store where they are just about to unveil a new event space, we meet the team and even get one of his young charges on for a chat. This was a fun episode where we discussed the future of the two stores and also the importance surrounding yourself with the right people to ensure success.</p>]]>
      </itunes:summary>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Resilient Solutions with Greg Harvey</title>
      <itunes:episode>34</itunes:episode>
      <podcast:episode>34</podcast:episode>
      <itunes:title>Resilient Solutions with Greg Harvey</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">974c4b68-1d17-4912-88d3-0116fa845065</guid>
      <link>https://share.transistor.fm/s/6b2221af</link>
      <description>
        <![CDATA[<p>It's a year of change for Clever Choice and 2024 will see the inclusion of 4 new ranges in the Resilient Solutions range. Greg Harvey the QLD State Sales Manager joins Michael and Matt to unpack the range and what it means for the end user. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>It's a year of change for Clever Choice and 2024 will see the inclusion of 4 new ranges in the Resilient Solutions range. Greg Harvey the QLD State Sales Manager joins Michael and Matt to unpack the range and what it means for the end user. </p>]]>
      </content:encoded>
      <pubDate>Tue, 16 Apr 2024 03:00:00 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/6b2221af/5fe8d477.mp3" length="82915378" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>3455</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>It's a year of change for Clever Choice and 2024 will see the inclusion of 4 new ranges in the Resilient Solutions range. Greg Harvey the QLD State Sales Manager joins Michael and Matt to unpack the range and what it means for the end user. </p>]]>
      </itunes:summary>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Jim Hilston from Hilston Wood Floors</title>
      <itunes:episode>33</itunes:episode>
      <podcast:episode>33</podcast:episode>
      <itunes:title>Jim Hilston from Hilston Wood Floors</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ce904fab-a6b5-4272-8227-f2841bf431b2</guid>
      <link>https://share.transistor.fm/s/e6745021</link>
      <description>
        <![CDATA[<p>Michael and Matt welcome Jim Hilston into the studio to discuss all things wood flooring and what it takes to be an "expert witness" in the flooring industry.<br>Jim's career took off when he served as the Product Manager for timber flooring at Fired Earth Ltd in the UK. His role covered the entire process, from sourcing to the final touches of installing highly sought-after products. This experience sparked his interest in upscale interior solutions, introducing him to innovative flooring designs and finishes far from the ordinary.</p><p>Leveraging this experience, Jim established Hilston Wood Floors in Australia in 2004. His journey from a hands-on tradesperson to a successful business owner and esteemed flooring specialist has been marked by his dedication to offering exceptional services and products that captivate his clients.</p><p>Jim is also renowned for his expertise in providing detailed reports and serving as an expert witness in legal matters. With his extensive qualifications and role as a Senior Inspector with the ATFA, along with being an active member of the Building Dispute Practitioners Society, he has contributed to over 1000 reports. These documents range from repair evaluations to comprehensive reports for legal disputes, ensuring accurate and dependable information on flooring performance and aesthetic issues.</p><p>Check out Hilston Wood Floors on the link below<br>https://hilstonwoodfloors.com.au/</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Michael and Matt welcome Jim Hilston into the studio to discuss all things wood flooring and what it takes to be an "expert witness" in the flooring industry.<br>Jim's career took off when he served as the Product Manager for timber flooring at Fired Earth Ltd in the UK. His role covered the entire process, from sourcing to the final touches of installing highly sought-after products. This experience sparked his interest in upscale interior solutions, introducing him to innovative flooring designs and finishes far from the ordinary.</p><p>Leveraging this experience, Jim established Hilston Wood Floors in Australia in 2004. His journey from a hands-on tradesperson to a successful business owner and esteemed flooring specialist has been marked by his dedication to offering exceptional services and products that captivate his clients.</p><p>Jim is also renowned for his expertise in providing detailed reports and serving as an expert witness in legal matters. With his extensive qualifications and role as a Senior Inspector with the ATFA, along with being an active member of the Building Dispute Practitioners Society, he has contributed to over 1000 reports. These documents range from repair evaluations to comprehensive reports for legal disputes, ensuring accurate and dependable information on flooring performance and aesthetic issues.</p><p>Check out Hilston Wood Floors on the link below<br>https://hilstonwoodfloors.com.au/</p>]]>
      </content:encoded>
      <pubDate>Tue, 02 Apr 2024 03:00:00 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/e6745021/9f6318d0.mp3" length="86892726" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>3620</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Michael and Matt welcome Jim Hilston into the studio to discuss all things wood flooring and what it takes to be an "expert witness" in the flooring industry.<br>Jim's career took off when he served as the Product Manager for timber flooring at Fired Earth Ltd in the UK. His role covered the entire process, from sourcing to the final touches of installing highly sought-after products. This experience sparked his interest in upscale interior solutions, introducing him to innovative flooring designs and finishes far from the ordinary.</p><p>Leveraging this experience, Jim established Hilston Wood Floors in Australia in 2004. His journey from a hands-on tradesperson to a successful business owner and esteemed flooring specialist has been marked by his dedication to offering exceptional services and products that captivate his clients.</p><p>Jim is also renowned for his expertise in providing detailed reports and serving as an expert witness in legal matters. With his extensive qualifications and role as a Senior Inspector with the ATFA, along with being an active member of the Building Dispute Practitioners Society, he has contributed to over 1000 reports. These documents range from repair evaluations to comprehensive reports for legal disputes, ensuring accurate and dependable information on flooring performance and aesthetic issues.</p><p>Check out Hilston Wood Floors on the link below<br>https://hilstonwoodfloors.com.au/</p>]]>
      </itunes:summary>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Timber Solutions with Greg Harvey</title>
      <itunes:episode>32</itunes:episode>
      <podcast:episode>32</podcast:episode>
      <itunes:title>Timber Solutions with Greg Harvey</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ee46f60c-2ca7-4de5-91a9-c9d4ab854230</guid>
      <link>https://share.transistor.fm/s/73f715cc</link>
      <description>
        <![CDATA[<p>We start 2024 with QLD Sales Manager Greg Harvey as our resident expert. He discusses the Clever Choice Timber Solutions range and along with Michael explains the quality of the products available.<br>We also learn a little too much about what floats Micheals boat and Greg explains why he believes the Bamboo is still the hidden gem of the Clever Choice range.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>We start 2024 with QLD Sales Manager Greg Harvey as our resident expert. He discusses the Clever Choice Timber Solutions range and along with Michael explains the quality of the products available.<br>We also learn a little too much about what floats Micheals boat and Greg explains why he believes the Bamboo is still the hidden gem of the Clever Choice range.</p>]]>
      </content:encoded>
      <pubDate>Tue, 19 Mar 2024 10:29:23 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/73f715cc/943e50fd.mp3" length="113483706" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>4728</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>We start 2024 with QLD Sales Manager Greg Harvey as our resident expert. He discusses the Clever Choice Timber Solutions range and along with Michael explains the quality of the products available.<br>We also learn a little too much about what floats Micheals boat and Greg explains why he believes the Bamboo is still the hidden gem of the Clever Choice range.</p>]]>
      </itunes:summary>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The 2023 Clip Show - "The Best Of"</title>
      <itunes:episode>31</itunes:episode>
      <podcast:episode>31</podcast:episode>
      <itunes:title>The 2023 Clip Show - "The Best Of"</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">262145cb-a0eb-434f-89b4-7950e12c3d76</guid>
      <link>https://share.transistor.fm/s/55e18c43</link>
      <description>
        <![CDATA[<p>We kick off the 2024 season with a clip show. Some of the best of our episodes all crammed into one show. We have hand picked nine stories from the 2023 year and all with the same thread, a love of flooring.<br>We hear stories of why people got into the industry, how hard is working with your partner and just how lucky it is to know from a young age exactly what you want to do.<br>Enjoy!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>We kick off the 2024 season with a clip show. Some of the best of our episodes all crammed into one show. We have hand picked nine stories from the 2023 year and all with the same thread, a love of flooring.<br>We hear stories of why people got into the industry, how hard is working with your partner and just how lucky it is to know from a young age exactly what you want to do.<br>Enjoy!</p>]]>
      </content:encoded>
      <pubDate>Tue, 12 Mar 2024 02:00:00 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/55e18c43/a4d25adb.mp3" length="50730897" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>2113</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>We kick off the 2024 season with a clip show. Some of the best of our episodes all crammed into one show. We have hand picked nine stories from the 2023 year and all with the same thread, a love of flooring.<br>We hear stories of why people got into the industry, how hard is working with your partner and just how lucky it is to know from a young age exactly what you want to do.<br>Enjoy!</p>]]>
      </itunes:summary>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Gold Medal Renovator with Sally Pearson </title>
      <itunes:episode>30</itunes:episode>
      <podcast:episode>30</podcast:episode>
      <itunes:title>The Gold Medal Renovator with Sally Pearson </itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ce6fd791-bb58-4612-a9dc-8cd74087d38c</guid>
      <link>https://share.transistor.fm/s/dcbfd241</link>
      <description>
        <![CDATA[<p>We finish 2023 off with a special episode.<br>With the help of Josh from Marques Flooring at Nerang we had the pleasure of spending some time with Olympic Gold Medallist, Sally Pearson. Sally had recently built her dream home and Marques Flooring supplied and installed her amazing new Clever Choice Flooring. We discussed the renovation process and how she decided that Marques Flooring was the perfect partner for her project.<br>We couldn't spend time with a Gold Medal winner without discussing that amazing moment when she crossed that line in London and all of Australia cheered in unison.<br>It was incredible to have Sally invite us into her home, we hope you enjoy the episode.<br>Merry Xmas from the team at Clever Choice and The Underlay Podcast.</p><p>To check out Marques Flooring click on the link below<br>https://marquesflooring.com.au/</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>We finish 2023 off with a special episode.<br>With the help of Josh from Marques Flooring at Nerang we had the pleasure of spending some time with Olympic Gold Medallist, Sally Pearson. Sally had recently built her dream home and Marques Flooring supplied and installed her amazing new Clever Choice Flooring. We discussed the renovation process and how she decided that Marques Flooring was the perfect partner for her project.<br>We couldn't spend time with a Gold Medal winner without discussing that amazing moment when she crossed that line in London and all of Australia cheered in unison.<br>It was incredible to have Sally invite us into her home, we hope you enjoy the episode.<br>Merry Xmas from the team at Clever Choice and The Underlay Podcast.</p><p>To check out Marques Flooring click on the link below<br>https://marquesflooring.com.au/</p>]]>
      </content:encoded>
      <pubDate>Tue, 19 Dec 2023 08:46:43 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/dcbfd241/50b33c5b.mp3" length="70207387" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>2925</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>We finish 2023 off with a special episode.<br>With the help of Josh from Marques Flooring at Nerang we had the pleasure of spending some time with Olympic Gold Medallist, Sally Pearson. Sally had recently built her dream home and Marques Flooring supplied and installed her amazing new Clever Choice Flooring. We discussed the renovation process and how she decided that Marques Flooring was the perfect partner for her project.<br>We couldn't spend time with a Gold Medal winner without discussing that amazing moment when she crossed that line in London and all of Australia cheered in unison.<br>It was incredible to have Sally invite us into her home, we hope you enjoy the episode.<br>Merry Xmas from the team at Clever Choice and The Underlay Podcast.</p><p>To check out Marques Flooring click on the link below<br>https://marquesflooring.com.au/</p>]]>
      </itunes:summary>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Gary Exler - Specialty Flooring Xtra Underwood</title>
      <itunes:episode>29</itunes:episode>
      <podcast:episode>29</podcast:episode>
      <itunes:title>Gary Exler - Specialty Flooring Xtra Underwood</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3d250fd3-6d62-47f7-a44a-e66844dc253a</guid>
      <link>https://share.transistor.fm/s/187176cb</link>
      <description>
        <![CDATA[<p>Gary has spent what seems an age in the flooring industry. A Butcher by trade, Gary changed to flooring and started as a commission-only salesman. Seeing a builder's sign was a business opportunity and Gary, and his didn't miss many chances to forge a long-term relationship with many builders on the Gold Coast.<br>Gary has built a business based on quality service and great products by running his commercial flooring business out of the Specialty Flooring Xtra store in Underwood. Michael and Matt discover who he started, how the commercial side differs from residential and also how the Carnivore diet has changed his life.<br>Check out the store on the link below <br>https://www.flooringxtra.com.au/stores/underwood/</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Gary has spent what seems an age in the flooring industry. A Butcher by trade, Gary changed to flooring and started as a commission-only salesman. Seeing a builder's sign was a business opportunity and Gary, and his didn't miss many chances to forge a long-term relationship with many builders on the Gold Coast.<br>Gary has built a business based on quality service and great products by running his commercial flooring business out of the Specialty Flooring Xtra store in Underwood. Michael and Matt discover who he started, how the commercial side differs from residential and also how the Carnivore diet has changed his life.<br>Check out the store on the link below <br>https://www.flooringxtra.com.au/stores/underwood/</p>]]>
      </content:encoded>
      <pubDate>Wed, 06 Dec 2023 10:49:48 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/187176cb/edaaac64.mp3" length="95792760" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>3991</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Gary has spent what seems an age in the flooring industry. A Butcher by trade, Gary changed to flooring and started as a commission-only salesman. Seeing a builder's sign was a business opportunity and Gary, and his didn't miss many chances to forge a long-term relationship with many builders on the Gold Coast.<br>Gary has built a business based on quality service and great products by running his commercial flooring business out of the Specialty Flooring Xtra store in Underwood. Michael and Matt discover who he started, how the commercial side differs from residential and also how the Carnivore diet has changed his life.<br>Check out the store on the link below <br>https://www.flooringxtra.com.au/stores/underwood/</p>]]>
      </itunes:summary>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Justin Losinski from Master Floors Group</title>
      <itunes:episode>28</itunes:episode>
      <podcast:episode>28</podcast:episode>
      <itunes:title>Justin Losinski from Master Floors Group</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">1a4605a2-d0fe-405a-adcf-ad14f2786325</guid>
      <link>https://share.transistor.fm/s/f22e6bdb</link>
      <description>
        <![CDATA[<p>In this episode of The Underlay, Michael and Matt speak with Justin Losinski from Master Floors Group. Having recently moved from Western Australia, Justin ran his own successful flooring company after being born into the industry. <br>Justin will explain the importance of floor preparation and it is the first time we have had a true expert in this area explain the process of levelling your subfloor in preparation for laying your flooring. <br>Master Flooring Group is based out of Yatala on the Gold Coast and comprises Master Floor Preparers an established Floor Preparation company operating since 2004, and Master Floor Coverings established in 2014 to meet the growing flooring needs of the Queensland Construction industry. Master Floors Group allows customers in the construction industry to meet its floor covering and preparation requirements by using a single supplier.<br>For more information click on the link below.</p><p>https://www.masterfloorsgroup.com.au/</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of The Underlay, Michael and Matt speak with Justin Losinski from Master Floors Group. Having recently moved from Western Australia, Justin ran his own successful flooring company after being born into the industry. <br>Justin will explain the importance of floor preparation and it is the first time we have had a true expert in this area explain the process of levelling your subfloor in preparation for laying your flooring. <br>Master Flooring Group is based out of Yatala on the Gold Coast and comprises Master Floor Preparers an established Floor Preparation company operating since 2004, and Master Floor Coverings established in 2014 to meet the growing flooring needs of the Queensland Construction industry. Master Floors Group allows customers in the construction industry to meet its floor covering and preparation requirements by using a single supplier.<br>For more information click on the link below.</p><p>https://www.masterfloorsgroup.com.au/</p>]]>
      </content:encoded>
      <pubDate>Thu, 23 Nov 2023 08:26:18 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/f22e6bdb/cd17e079.mp3" length="71893221" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>2995</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of The Underlay, Michael and Matt speak with Justin Losinski from Master Floors Group. Having recently moved from Western Australia, Justin ran his own successful flooring company after being born into the industry. <br>Justin will explain the importance of floor preparation and it is the first time we have had a true expert in this area explain the process of levelling your subfloor in preparation for laying your flooring. <br>Master Flooring Group is based out of Yatala on the Gold Coast and comprises Master Floor Preparers an established Floor Preparation company operating since 2004, and Master Floor Coverings established in 2014 to meet the growing flooring needs of the Queensland Construction industry. Master Floors Group allows customers in the construction industry to meet its floor covering and preparation requirements by using a single supplier.<br>For more information click on the link below.</p><p>https://www.masterfloorsgroup.com.au/</p>]]>
      </itunes:summary>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Hybrid Shield with Greg Harvey</title>
      <itunes:episode>27</itunes:episode>
      <podcast:episode>27</podcast:episode>
      <itunes:title>Hybrid Shield with Greg Harvey</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0a9ab231-22eb-413f-ad8b-fbc1071cf761</guid>
      <link>https://share.transistor.fm/s/14f63236</link>
      <description>
        <![CDATA[<p>In a change of pace for The Underlay, Matt spends some time with Clever Choice QLD Sales Manager, Greg Harvey, to talk all things Hybrid Shield. Greg will go through "The Story" of Hybrid Shield and why this particular product is taking the industry by storm<br>Check out the range of Hybrid Shield on the link below<br>https://www.cleverchoice.com.au/hybrid-shield/</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In a change of pace for The Underlay, Matt spends some time with Clever Choice QLD Sales Manager, Greg Harvey, to talk all things Hybrid Shield. Greg will go through "The Story" of Hybrid Shield and why this particular product is taking the industry by storm<br>Check out the range of Hybrid Shield on the link below<br>https://www.cleverchoice.com.au/hybrid-shield/</p>]]>
      </content:encoded>
      <pubDate>Tue, 07 Nov 2023 04:00:00 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/14f63236/0f8d39d9.mp3" length="45151764" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>1881</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In a change of pace for The Underlay, Matt spends some time with Clever Choice QLD Sales Manager, Greg Harvey, to talk all things Hybrid Shield. Greg will go through "The Story" of Hybrid Shield and why this particular product is taking the industry by storm<br>Check out the range of Hybrid Shield on the link below<br>https://www.cleverchoice.com.au/hybrid-shield/</p>]]>
      </itunes:summary>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Dean Bonutto - Floorworld SA</title>
      <itunes:episode>26</itunes:episode>
      <podcast:episode>26</podcast:episode>
      <itunes:title>Dean Bonutto - Floorworld SA</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">800f937e-57b7-44b7-b71e-73e3ff91215e</guid>
      <link>https://share.transistor.fm/s/a53b97d7</link>
      <description>
        <![CDATA[<p>Is the latest episode of The Underlay, Michael and Matt have a full ouse with Dean Bonutto from Floorworld South Australia and Ian Walker the Victorian/SA State Manager of Clever Choice joining them. <br>Dean has been in the industry for over 30 years and owns four Floorworld stores in South Australia. With a huge team behind him, he learnt the importance teamwork as a talented young footballer in the SANFL.<br>The lessons learnt on the football field has helped him become one of Floorworld's most successful owners.</p><p>Check out one of the stores on the link below</p><p>https://www.floorworld.com.au/store-details/gepps-cross-floorworld</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Is the latest episode of The Underlay, Michael and Matt have a full ouse with Dean Bonutto from Floorworld South Australia and Ian Walker the Victorian/SA State Manager of Clever Choice joining them. <br>Dean has been in the industry for over 30 years and owns four Floorworld stores in South Australia. With a huge team behind him, he learnt the importance teamwork as a talented young footballer in the SANFL.<br>The lessons learnt on the football field has helped him become one of Floorworld's most successful owners.</p><p>Check out one of the stores on the link below</p><p>https://www.floorworld.com.au/store-details/gepps-cross-floorworld</p>]]>
      </content:encoded>
      <pubDate>Thu, 05 Oct 2023 22:28:39 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/a53b97d7/23d5c939.mp3" length="76673617" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>3194</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Is the latest episode of The Underlay, Michael and Matt have a full ouse with Dean Bonutto from Floorworld South Australia and Ian Walker the Victorian/SA State Manager of Clever Choice joining them. <br>Dean has been in the industry for over 30 years and owns four Floorworld stores in South Australia. With a huge team behind him, he learnt the importance teamwork as a talented young footballer in the SANFL.<br>The lessons learnt on the football field has helped him become one of Floorworld's most successful owners.</p><p>Check out one of the stores on the link below</p><p>https://www.floorworld.com.au/store-details/gepps-cross-floorworld</p>]]>
      </itunes:summary>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Robert Levin - Inner City Floorworld, Abbotsford</title>
      <itunes:episode>25</itunes:episode>
      <podcast:episode>25</podcast:episode>
      <itunes:title>Robert Levin - Inner City Floorworld, Abbotsford</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b07aca73-5eff-4e3b-8988-dedbb23b6ad0</guid>
      <link>https://share.transistor.fm/s/ff1ea0a6</link>
      <description>
        <![CDATA[<p>In this episode of "The Underlay" we go interstate. <br>Matt is alone in the Panic Room but Michael and our guest are in Melbourne. Michael is in Melbourne working on some secret Clever business but our guest is as Victorian as it gets. A lifelong St Kilda fan and in the flooring industry for 47 years, Robert Levin from Inner City Floorworld, Abbotsford, has just about seen it all. Still working at 80 years of age his love of flooring may now be debatable but his passion for the industry is as strong as ever.<br>Michael and Matt could have spent hours with Robert as he tells stories of the old days when there were more than 50 carpet merchants to buy from.</p><p>Check out the Floorworld Inner City store on the link below<br>https://www.floorworld.com.au/store-details/inner-city-floorworld-collingwood<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of "The Underlay" we go interstate. <br>Matt is alone in the Panic Room but Michael and our guest are in Melbourne. Michael is in Melbourne working on some secret Clever business but our guest is as Victorian as it gets. A lifelong St Kilda fan and in the flooring industry for 47 years, Robert Levin from Inner City Floorworld, Abbotsford, has just about seen it all. Still working at 80 years of age his love of flooring may now be debatable but his passion for the industry is as strong as ever.<br>Michael and Matt could have spent hours with Robert as he tells stories of the old days when there were more than 50 carpet merchants to buy from.</p><p>Check out the Floorworld Inner City store on the link below<br>https://www.floorworld.com.au/store-details/inner-city-floorworld-collingwood<br></p>]]>
      </content:encoded>
      <pubDate>Tue, 19 Sep 2023 04:00:00 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/ff1ea0a6/3fa98d6a.mp3" length="64395008" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>2682</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of "The Underlay" we go interstate. <br>Matt is alone in the Panic Room but Michael and our guest are in Melbourne. Michael is in Melbourne working on some secret Clever business but our guest is as Victorian as it gets. A lifelong St Kilda fan and in the flooring industry for 47 years, Robert Levin from Inner City Floorworld, Abbotsford, has just about seen it all. Still working at 80 years of age his love of flooring may now be debatable but his passion for the industry is as strong as ever.<br>Michael and Matt could have spent hours with Robert as he tells stories of the old days when there were more than 50 carpet merchants to buy from.</p><p>Check out the Floorworld Inner City store on the link below<br>https://www.floorworld.com.au/store-details/inner-city-floorworld-collingwood<br></p>]]>
      </itunes:summary>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Emma Griffiths - CVT Flooring Lilydale</title>
      <itunes:episode>24</itunes:episode>
      <podcast:episode>24</podcast:episode>
      <itunes:title>Emma Griffiths - CVT Flooring Lilydale</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">350d0640-e706-48f2-914d-9ef2fcff8950</guid>
      <link>https://share.transistor.fm/s/35d86569</link>
      <description>
        <![CDATA[<p>The latest episode of "The Underlay" is a cracker as Michael and Matt chat with Emma Griffiths from CVT Flooring, Lilydale. Located in the gateway to the Yarra Valley, CVT Flooring is a family business that is a one-stop shop for your home remodeling. </p><p>CVT Flooring was started by Emma's brother and has evolved over time. Emma is an Interior Designer and it was with her input that saw the shop transform from a flooring shop to a whole lot more.<br>Emma is all about giving your home a unique feel and creating an original piece of art that you can be proud of. Her commitment to sustainability is at the forefront of each design she prepares as Emma wants to ensure her clients get the best bang for their buck. If you are looking for a one-stop shop for your home from floor to ceiling, look no further than CVT Flooring, Lilydale, It's located between two microbreweries so at the very worst you can get a cold beer afterward.</p><p>https://www.cvtflooring.com.au/</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The latest episode of "The Underlay" is a cracker as Michael and Matt chat with Emma Griffiths from CVT Flooring, Lilydale. Located in the gateway to the Yarra Valley, CVT Flooring is a family business that is a one-stop shop for your home remodeling. </p><p>CVT Flooring was started by Emma's brother and has evolved over time. Emma is an Interior Designer and it was with her input that saw the shop transform from a flooring shop to a whole lot more.<br>Emma is all about giving your home a unique feel and creating an original piece of art that you can be proud of. Her commitment to sustainability is at the forefront of each design she prepares as Emma wants to ensure her clients get the best bang for their buck. If you are looking for a one-stop shop for your home from floor to ceiling, look no further than CVT Flooring, Lilydale, It's located between two microbreweries so at the very worst you can get a cold beer afterward.</p><p>https://www.cvtflooring.com.au/</p>]]>
      </content:encoded>
      <pubDate>Tue, 29 Aug 2023 14:18:03 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/35d86569/91bd48d9.mp3" length="86133507" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>3588</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>The latest episode of "The Underlay" is a cracker as Michael and Matt chat with Emma Griffiths from CVT Flooring, Lilydale. Located in the gateway to the Yarra Valley, CVT Flooring is a family business that is a one-stop shop for your home remodeling. </p><p>CVT Flooring was started by Emma's brother and has evolved over time. Emma is an Interior Designer and it was with her input that saw the shop transform from a flooring shop to a whole lot more.<br>Emma is all about giving your home a unique feel and creating an original piece of art that you can be proud of. Her commitment to sustainability is at the forefront of each design she prepares as Emma wants to ensure her clients get the best bang for their buck. If you are looking for a one-stop shop for your home from floor to ceiling, look no further than CVT Flooring, Lilydale, It's located between two microbreweries so at the very worst you can get a cold beer afterward.</p><p>https://www.cvtflooring.com.au/</p>]]>
      </itunes:summary>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>Julie Stratford from Skills Insight</title>
      <itunes:episode>23</itunes:episode>
      <podcast:episode>23</podcast:episode>
      <itunes:title>Julie Stratford from Skills Insight</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d1aa0c5e-1e26-4fc1-b5eb-6eb448e78e9e</guid>
      <link>https://share.transistor.fm/s/c04d6dbe</link>
      <description>
        <![CDATA[<p>In this episode of 'The Underlay" Michael and Matt talk to Julie Stratford from Skills Insight.<br>Skills Insight is a not-for-profit, government funded, industry-led organisation and one of ten Jobs and Skills Councils (JSCs). They work with stakeholders who share a passion for improving skills and training across the agribusiness, fibre and furnishings industries.</p><p>"The Underlay" is focused on strengthening the flooring industry through education and training, apprentices are the key to the future of the industry, and with help from people like Julie, the future is bright.</p><p>Skills Insight, as a Jobs and Skills Council, will carry out research on skill needs, challenges, and solutions with the aim of better understanding ways to develop skilled workers as and where they are needed in our sectors and will facilitate an informed voice of industry on these issues.</p><p>For more information on Skills Insight please click on the link below.<br>https://skillsinsight.com.au/</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of 'The Underlay" Michael and Matt talk to Julie Stratford from Skills Insight.<br>Skills Insight is a not-for-profit, government funded, industry-led organisation and one of ten Jobs and Skills Councils (JSCs). They work with stakeholders who share a passion for improving skills and training across the agribusiness, fibre and furnishings industries.</p><p>"The Underlay" is focused on strengthening the flooring industry through education and training, apprentices are the key to the future of the industry, and with help from people like Julie, the future is bright.</p><p>Skills Insight, as a Jobs and Skills Council, will carry out research on skill needs, challenges, and solutions with the aim of better understanding ways to develop skilled workers as and where they are needed in our sectors and will facilitate an informed voice of industry on these issues.</p><p>For more information on Skills Insight please click on the link below.<br>https://skillsinsight.com.au/</p>]]>
      </content:encoded>
      <pubDate>Tue, 08 Aug 2023 10:56:22 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/c04d6dbe/a3457fa9.mp3" length="80233413" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>3342</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of 'The Underlay" Michael and Matt talk to Julie Stratford from Skills Insight.<br>Skills Insight is a not-for-profit, government funded, industry-led organisation and one of ten Jobs and Skills Councils (JSCs). They work with stakeholders who share a passion for improving skills and training across the agribusiness, fibre and furnishings industries.</p><p>"The Underlay" is focused on strengthening the flooring industry through education and training, apprentices are the key to the future of the industry, and with help from people like Julie, the future is bright.</p><p>Skills Insight, as a Jobs and Skills Council, will carry out research on skill needs, challenges, and solutions with the aim of better understanding ways to develop skilled workers as and where they are needed in our sectors and will facilitate an informed voice of industry on these issues.</p><p>For more information on Skills Insight please click on the link below.<br>https://skillsinsight.com.au/</p>]]>
      </itunes:summary>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Terry Watson from Watson Trade Credit</title>
      <itunes:episode>22</itunes:episode>
      <podcast:episode>22</podcast:episode>
      <itunes:title>Terry Watson from Watson Trade Credit</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f7c25386-dafe-4256-b51c-3c706b6e2f1e</guid>
      <link>https://share.transistor.fm/s/3548f7c0</link>
      <description>
        <![CDATA[<p>In the latest episode of The Underlay, Michael and Matt talk with Clever Choice business partner, Terry Watson from Watson Trade Credit. Terry's business provides Trade Credit Insurance allowing businesses to protect their invoices from non-payment, all forms of administration and insolvency, and even future preference payment demands brought against you.<br>Terry has been working closely with Clever Choice and his service is one of the reasons for Clever's steady growth over the last few years. Sit back and hear about a finance solution that could make your good business great.</p><p>If you want to hear more about trade credit insurance then check out the website on the link below.<br>http://www.watsontc.com/<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In the latest episode of The Underlay, Michael and Matt talk with Clever Choice business partner, Terry Watson from Watson Trade Credit. Terry's business provides Trade Credit Insurance allowing businesses to protect their invoices from non-payment, all forms of administration and insolvency, and even future preference payment demands brought against you.<br>Terry has been working closely with Clever Choice and his service is one of the reasons for Clever's steady growth over the last few years. Sit back and hear about a finance solution that could make your good business great.</p><p>If you want to hear more about trade credit insurance then check out the website on the link below.<br>http://www.watsontc.com/<br></p>]]>
      </content:encoded>
      <pubDate>Tue, 25 Jul 2023 04:30:00 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/3548f7c0/3513d67d.mp3" length="97524387" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>4063</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In the latest episode of The Underlay, Michael and Matt talk with Clever Choice business partner, Terry Watson from Watson Trade Credit. Terry's business provides Trade Credit Insurance allowing businesses to protect their invoices from non-payment, all forms of administration and insolvency, and even future preference payment demands brought against you.<br>Terry has been working closely with Clever Choice and his service is one of the reasons for Clever's steady growth over the last few years. Sit back and hear about a finance solution that could make your good business great.</p><p>If you want to hear more about trade credit insurance then check out the website on the link below.<br>http://www.watsontc.com/<br></p>]]>
      </itunes:summary>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Greg Harvey - QLD State Sales Manager Clever Choice</title>
      <itunes:episode>21</itunes:episode>
      <podcast:episode>21</podcast:episode>
      <itunes:title>Greg Harvey - QLD State Sales Manager Clever Choice</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3af898f3-9cc2-4e25-98c2-08a77f163abd</guid>
      <link>https://share.transistor.fm/s/91333eae</link>
      <description>
        <![CDATA[<p>For the first time in The Underlay's history we have a guest returning to the Panic Room. Our very first guest on the podcast, Greg Harvey joins Michael and Matt for the second time.<br>The "Rodman" to Michael's "Jordan" (that hurt writing, haha) Greg, in only 18 months with Clever Choice has become an integral member of the team and his knowledge of the industry as a whole is second to none.<br>Settle in as we talk footy, contracts, team work and of course flooring as we hear from the guy on the front line why HYBRID is the most talked about product on the market today.<br>This is the first time on The Underlay that we turn the microscope on Clever Choice ourselves and discover what the "Clever" difference is.<br>Enjoy this episode, as we certainly did having Greg spend some time with us.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>For the first time in The Underlay's history we have a guest returning to the Panic Room. Our very first guest on the podcast, Greg Harvey joins Michael and Matt for the second time.<br>The "Rodman" to Michael's "Jordan" (that hurt writing, haha) Greg, in only 18 months with Clever Choice has become an integral member of the team and his knowledge of the industry as a whole is second to none.<br>Settle in as we talk footy, contracts, team work and of course flooring as we hear from the guy on the front line why HYBRID is the most talked about product on the market today.<br>This is the first time on The Underlay that we turn the microscope on Clever Choice ourselves and discover what the "Clever" difference is.<br>Enjoy this episode, as we certainly did having Greg spend some time with us.</p>]]>
      </content:encoded>
      <pubDate>Tue, 11 Jul 2023 04:30:00 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/91333eae/6dd9ae29.mp3" length="108204930" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>4508</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>For the first time in The Underlay's history we have a guest returning to the Panic Room. Our very first guest on the podcast, Greg Harvey joins Michael and Matt for the second time.<br>The "Rodman" to Michael's "Jordan" (that hurt writing, haha) Greg, in only 18 months with Clever Choice has become an integral member of the team and his knowledge of the industry as a whole is second to none.<br>Settle in as we talk footy, contracts, team work and of course flooring as we hear from the guy on the front line why HYBRID is the most talked about product on the market today.<br>This is the first time on The Underlay that we turn the microscope on Clever Choice ourselves and discover what the "Clever" difference is.<br>Enjoy this episode, as we certainly did having Greg spend some time with us.</p>]]>
      </itunes:summary>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Jimmy Williams from Andersens Helensvale</title>
      <itunes:episode>20</itunes:episode>
      <podcast:episode>20</podcast:episode>
      <itunes:title>Jimmy Williams from Andersens Helensvale</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0cf0dc18-acd2-4c54-aeb2-c02fca1ebb4d</guid>
      <link>https://share.transistor.fm/s/a56488bb</link>
      <description>
        <![CDATA[<p>For the first time ever we have a guest that is relatively new to the flooring industry. With only two years as the owner of the Andersens Helensvale store you could be mistaken for thinking Jimmy doesn't know his stuff. To think that would be a mistake. The Helensvale store is truly a family business with his wife, two sons and two dogs all involved in the shop. years spent in the hospitality industry primed Jimmy for the service and ethic required to run a successful flooring shop.<br>Michael and Matt will learn what it takes to run a busy flooring business while staying happily married and still finding time for the odd game of golf.<br>It was a pleasure having Jimmy join us and if you are looking for a flooring solution in the Helensvale area, pop in for a chat with Jimmy, he won't dissapoint.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>For the first time ever we have a guest that is relatively new to the flooring industry. With only two years as the owner of the Andersens Helensvale store you could be mistaken for thinking Jimmy doesn't know his stuff. To think that would be a mistake. The Helensvale store is truly a family business with his wife, two sons and two dogs all involved in the shop. years spent in the hospitality industry primed Jimmy for the service and ethic required to run a successful flooring shop.<br>Michael and Matt will learn what it takes to run a busy flooring business while staying happily married and still finding time for the odd game of golf.<br>It was a pleasure having Jimmy join us and if you are looking for a flooring solution in the Helensvale area, pop in for a chat with Jimmy, he won't dissapoint.</p>]]>
      </content:encoded>
      <pubDate>Tue, 27 Jun 2023 04:30:00 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/a56488bb/ac98f072.mp3" length="78615289" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>3275</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>For the first time ever we have a guest that is relatively new to the flooring industry. With only two years as the owner of the Andersens Helensvale store you could be mistaken for thinking Jimmy doesn't know his stuff. To think that would be a mistake. The Helensvale store is truly a family business with his wife, two sons and two dogs all involved in the shop. years spent in the hospitality industry primed Jimmy for the service and ethic required to run a successful flooring shop.<br>Michael and Matt will learn what it takes to run a busy flooring business while staying happily married and still finding time for the odd game of golf.<br>It was a pleasure having Jimmy join us and if you are looking for a flooring solution in the Helensvale area, pop in for a chat with Jimmy, he won't dissapoint.</p>]]>
      </itunes:summary>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Zee from MGI Accountants</title>
      <itunes:episode>19</itunes:episode>
      <podcast:episode>19</podcast:episode>
      <itunes:title>Zee from MGI Accountants</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e620923d-1aa1-43f1-91f3-7157dab2ef83</guid>
      <link>https://share.transistor.fm/s/2353df40</link>
      <description>
        <![CDATA[<p>In the latest episode of The Underlay Michael and Matt talk to Clever Choice business Partner, Zee from MGI Accountants. Despite all the rumours to the contrary about accountants Zee is a lot of fun and has a great outlook on accounting. Zee is more than just the Clever Choice accountant, he helps the whole team with strategy and planning but it's his fluency in Mandarin that sees Zee's value rise. With close ties to China it was imperative that Michael not only find a "clever" accountant but one that is bilingual. Zee ticked all the boxes and a year into their relationship both Michale and Zee have developed a deep respect for each others work.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In the latest episode of The Underlay Michael and Matt talk to Clever Choice business Partner, Zee from MGI Accountants. Despite all the rumours to the contrary about accountants Zee is a lot of fun and has a great outlook on accounting. Zee is more than just the Clever Choice accountant, he helps the whole team with strategy and planning but it's his fluency in Mandarin that sees Zee's value rise. With close ties to China it was imperative that Michael not only find a "clever" accountant but one that is bilingual. Zee ticked all the boxes and a year into their relationship both Michale and Zee have developed a deep respect for each others work.</p>]]>
      </content:encoded>
      <pubDate>Tue, 13 Jun 2023 04:30:00 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/2353df40/384b817f.mp3" length="80951874" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>3372</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In the latest episode of The Underlay Michael and Matt talk to Clever Choice business Partner, Zee from MGI Accountants. Despite all the rumours to the contrary about accountants Zee is a lot of fun and has a great outlook on accounting. Zee is more than just the Clever Choice accountant, he helps the whole team with strategy and planning but it's his fluency in Mandarin that sees Zee's value rise. With close ties to China it was imperative that Michael not only find a "clever" accountant but one that is bilingual. Zee ticked all the boxes and a year into their relationship both Michale and Zee have developed a deep respect for each others work.</p>]]>
      </itunes:summary>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Michael Roberts - GM Clever Choice Flooring</title>
      <itunes:episode>18</itunes:episode>
      <podcast:episode>18</podcast:episode>
      <itunes:title>Michael Roberts - GM Clever Choice Flooring</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">1bb913bc-93da-4586-b127-e1733a68c511</guid>
      <link>https://share.transistor.fm/s/55e148f7</link>
      <description>
        <![CDATA[<p>Finally we get the man under the microscope as the host becomes the guest.<br>Michael takes off the host duties and Matt puts him under the spot light. It gets pretty raw in the Panic Room as we discuss Michaels recent change of landscape, having moved from the beach to the bush. We also get an insight into his management strategy and get a great idea why Clever Choice is a successful as it is.<br>We give him the quick fire 5 treatment as we answer the big questions like, Spray on or Roll on??<br>Enjoy learning more about Michael Roberts, Husband, Father, GM, Co Host and all round legend!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Finally we get the man under the microscope as the host becomes the guest.<br>Michael takes off the host duties and Matt puts him under the spot light. It gets pretty raw in the Panic Room as we discuss Michaels recent change of landscape, having moved from the beach to the bush. We also get an insight into his management strategy and get a great idea why Clever Choice is a successful as it is.<br>We give him the quick fire 5 treatment as we answer the big questions like, Spray on or Roll on??<br>Enjoy learning more about Michael Roberts, Husband, Father, GM, Co Host and all round legend!</p>]]>
      </content:encoded>
      <pubDate>Tue, 30 May 2023 13:23:11 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/55e148f7/3964a4db.mp3" length="99014626" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>4125</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Finally we get the man under the microscope as the host becomes the guest.<br>Michael takes off the host duties and Matt puts him under the spot light. It gets pretty raw in the Panic Room as we discuss Michaels recent change of landscape, having moved from the beach to the bush. We also get an insight into his management strategy and get a great idea why Clever Choice is a successful as it is.<br>We give him the quick fire 5 treatment as we answer the big questions like, Spray on or Roll on??<br>Enjoy learning more about Michael Roberts, Husband, Father, GM, Co Host and all round legend!</p>]]>
      </itunes:summary>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Fiona Wischnewski - FCIA</title>
      <itunes:episode>17</itunes:episode>
      <podcast:episode>17</podcast:episode>
      <itunes:title>Fiona Wischnewski - FCIA</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c51c10e9-467e-4249-b29e-19db80dc36c7</guid>
      <link>https://share.transistor.fm/s/8466cb57</link>
      <description>
        <![CDATA[<p><strong>Episode 17 - The Underlay Podcast - Fiona Wischnewski</strong></p><p>Fiona Wischnewski is the CEO of the Floor Covering Institute of Australia (FCIA) and using her experience in training and education to take the flooring industry to the next level through skills development and quality assurance programs.<br><strong><br></strong>FCIA lobbies government &amp; other industry stakeholders on behalf of all members, doing more than any one business or person could do on their own.<br>One of our key roles is ensuring the environmental and economic sustainability of our industry, while continuing to push for innovation and high technical excellence across the industry. Every day, FCIA strives to enhance the reputation of the industry for the benefit of everyone involved.</p><p>Michael and Fiona are on the same page in regards to training, education and the importance of apprentices and tradesman play in the flooring industry. During this episode they both have some great ideas on how to build the current base of installers to ensure that there is always enough qualified installers to keep laying floors.<br></p><p><strong><br></strong><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>Episode 17 - The Underlay Podcast - Fiona Wischnewski</strong></p><p>Fiona Wischnewski is the CEO of the Floor Covering Institute of Australia (FCIA) and using her experience in training and education to take the flooring industry to the next level through skills development and quality assurance programs.<br><strong><br></strong>FCIA lobbies government &amp; other industry stakeholders on behalf of all members, doing more than any one business or person could do on their own.<br>One of our key roles is ensuring the environmental and economic sustainability of our industry, while continuing to push for innovation and high technical excellence across the industry. Every day, FCIA strives to enhance the reputation of the industry for the benefit of everyone involved.</p><p>Michael and Fiona are on the same page in regards to training, education and the importance of apprentices and tradesman play in the flooring industry. During this episode they both have some great ideas on how to build the current base of installers to ensure that there is always enough qualified installers to keep laying floors.<br></p><p><strong><br></strong><br></p>]]>
      </content:encoded>
      <pubDate>Tue, 16 May 2023 04:30:00 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/8466cb57/7abdefc6.mp3" length="83460256" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>3477</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><strong>Episode 17 - The Underlay Podcast - Fiona Wischnewski</strong></p><p>Fiona Wischnewski is the CEO of the Floor Covering Institute of Australia (FCIA) and using her experience in training and education to take the flooring industry to the next level through skills development and quality assurance programs.<br><strong><br></strong>FCIA lobbies government &amp; other industry stakeholders on behalf of all members, doing more than any one business or person could do on their own.<br>One of our key roles is ensuring the environmental and economic sustainability of our industry, while continuing to push for innovation and high technical excellence across the industry. Every day, FCIA strives to enhance the reputation of the industry for the benefit of everyone involved.</p><p>Michael and Fiona are on the same page in regards to training, education and the importance of apprentices and tradesman play in the flooring industry. During this episode they both have some great ideas on how to build the current base of installers to ensure that there is always enough qualified installers to keep laying floors.<br></p><p><strong><br></strong><br></p>]]>
      </itunes:summary>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Bobby Lenz - Flooring Xtra Birtinya</title>
      <itunes:episode>16</itunes:episode>
      <podcast:episode>16</podcast:episode>
      <itunes:title>Bobby Lenz - Flooring Xtra Birtinya</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d1f51049-a479-482b-a98e-296475bdc97c</guid>
      <link>https://share.transistor.fm/s/75401cc6</link>
      <description>
        <![CDATA[<p><strong>Episode 16 - The Underlay Podcast - Bobby Lenz</strong></p><p>With 25 years experience in the flooring industry Bobby Lenz has seen it all. Now as a franchise owner of Flooring Xtra at Birtinya on the Sunshine Coast of QLD he is using all of his experience to build a great business and offer a service that is unmatched in the area. Starting as an apprentice, Bobby has flooring in his blood and with a passion that is infectious, Flooring Xtra is the place to be when looking for a flooring solution on the Sunshine Coast.<br>Michael and Matt discuss the journey to Franchise owner and his passion for music and endurance sports.</p><p>If you want to get in contact with Bobby and his team click the link below.</p><p>https://www.flooringxtra.com.au/birtinya/<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>Episode 16 - The Underlay Podcast - Bobby Lenz</strong></p><p>With 25 years experience in the flooring industry Bobby Lenz has seen it all. Now as a franchise owner of Flooring Xtra at Birtinya on the Sunshine Coast of QLD he is using all of his experience to build a great business and offer a service that is unmatched in the area. Starting as an apprentice, Bobby has flooring in his blood and with a passion that is infectious, Flooring Xtra is the place to be when looking for a flooring solution on the Sunshine Coast.<br>Michael and Matt discuss the journey to Franchise owner and his passion for music and endurance sports.</p><p>If you want to get in contact with Bobby and his team click the link below.</p><p>https://www.flooringxtra.com.au/birtinya/<br></p>]]>
      </content:encoded>
      <pubDate>Tue, 02 May 2023 10:32:37 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/75401cc6/12584b61.mp3" length="70852528" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>2951</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><strong>Episode 16 - The Underlay Podcast - Bobby Lenz</strong></p><p>With 25 years experience in the flooring industry Bobby Lenz has seen it all. Now as a franchise owner of Flooring Xtra at Birtinya on the Sunshine Coast of QLD he is using all of his experience to build a great business and offer a service that is unmatched in the area. Starting as an apprentice, Bobby has flooring in his blood and with a passion that is infectious, Flooring Xtra is the place to be when looking for a flooring solution on the Sunshine Coast.<br>Michael and Matt discuss the journey to Franchise owner and his passion for music and endurance sports.</p><p>If you want to get in contact with Bobby and his team click the link below.</p><p>https://www.flooringxtra.com.au/birtinya/<br></p>]]>
      </itunes:summary>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>A Farewell to Ian Gust</title>
      <itunes:episode>15</itunes:episode>
      <podcast:episode>15</podcast:episode>
      <itunes:title>A Farewell to Ian Gust</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">fd0a70d4-9fa1-4eda-9ab8-542e780f7470</guid>
      <link>https://share.transistor.fm/s/7d403b0d</link>
      <description>
        <![CDATA[<p>In this episode, we say farewell to Ian Gust. A great American who moved himself to Australia to finish his studies and ended up running the internal marketing for Clever Choice. To say that he was an integral part of the machine would be an understatement and he grew to become Michael's, right-hand man. <br>We dig deep into Ian's motivations for moving to Australia and what he plans to do when he lands back in Houston. <br>Thank you for your devotion to Clever Choice and you will be sorely missed.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, we say farewell to Ian Gust. A great American who moved himself to Australia to finish his studies and ended up running the internal marketing for Clever Choice. To say that he was an integral part of the machine would be an understatement and he grew to become Michael's, right-hand man. <br>We dig deep into Ian's motivations for moving to Australia and what he plans to do when he lands back in Houston. <br>Thank you for your devotion to Clever Choice and you will be sorely missed.</p>]]>
      </content:encoded>
      <pubDate>Tue, 18 Apr 2023 05:30:00 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/7d403b0d/2e3ea69b.mp3" length="77345086" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>3222</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, we say farewell to Ian Gust. A great American who moved himself to Australia to finish his studies and ended up running the internal marketing for Clever Choice. To say that he was an integral part of the machine would be an understatement and he grew to become Michael's, right-hand man. <br>We dig deep into Ian's motivations for moving to Australia and what he plans to do when he lands back in Houston. <br>Thank you for your devotion to Clever Choice and you will be sorely missed.</p>]]>
      </itunes:summary>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Steven and David from BMS Group</title>
      <itunes:episode>14</itunes:episode>
      <podcast:episode>14</podcast:episode>
      <itunes:title>Steven and David from BMS Group</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">17c7168c-37b0-422f-8812-16bc3ee1f504</guid>
      <link>https://share.transistor.fm/s/18531c4e</link>
      <description>
        <![CDATA[<p><strong>Episode 14 - The Underlay Podcast - Steven and David from BMS Group</strong></p><p>Insurance is a tricky game and many people don't know whether it's the right decision for them. In this episode, Michael and Matt talk to our resident insurance experts in Steven and David from BMS Insurance. With years of experience in the industry, there aren't many situations between them they haven't been across. <br>Cyber Security is a very real threat to businesses, in fact in Australia, a company is hacked every 11 seconds. Getting the right advice from experts in the insurance field about how to best cover your business could be the difference between success and failure.<br>Do you need a broker, what is their role and does your business need insurance are just a couple of the questions we ask the gents.</p><p>To find out more about BMS Group and how they can insure your greatest assets click on the link below.</p><p>https://australia.bmsgroup.com/</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>Episode 14 - The Underlay Podcast - Steven and David from BMS Group</strong></p><p>Insurance is a tricky game and many people don't know whether it's the right decision for them. In this episode, Michael and Matt talk to our resident insurance experts in Steven and David from BMS Insurance. With years of experience in the industry, there aren't many situations between them they haven't been across. <br>Cyber Security is a very real threat to businesses, in fact in Australia, a company is hacked every 11 seconds. Getting the right advice from experts in the insurance field about how to best cover your business could be the difference between success and failure.<br>Do you need a broker, what is their role and does your business need insurance are just a couple of the questions we ask the gents.</p><p>To find out more about BMS Group and how they can insure your greatest assets click on the link below.</p><p>https://australia.bmsgroup.com/</p>]]>
      </content:encoded>
      <pubDate>Tue, 04 Apr 2023 04:30:00 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/18531c4e/3f9c9e2f.mp3" length="83454945" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>3476</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><strong>Episode 14 - The Underlay Podcast - Steven and David from BMS Group</strong></p><p>Insurance is a tricky game and many people don't know whether it's the right decision for them. In this episode, Michael and Matt talk to our resident insurance experts in Steven and David from BMS Insurance. With years of experience in the industry, there aren't many situations between them they haven't been across. <br>Cyber Security is a very real threat to businesses, in fact in Australia, a company is hacked every 11 seconds. Getting the right advice from experts in the insurance field about how to best cover your business could be the difference between success and failure.<br>Do you need a broker, what is their role and does your business need insurance are just a couple of the questions we ask the gents.</p><p>To find out more about BMS Group and how they can insure your greatest assets click on the link below.</p><p>https://australia.bmsgroup.com/</p>]]>
      </itunes:summary>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Maddison Grisdale from Plus Archictecture</title>
      <itunes:episode>13</itunes:episode>
      <podcast:episode>13</podcast:episode>
      <itunes:title>Maddison Grisdale from Plus Archictecture</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">46ae2b1e-8fac-4dff-bb8d-3aa79beec62e</guid>
      <link>https://share.transistor.fm/s/403dfeb8</link>
      <description>
        <![CDATA[<p><strong>Episode 13 - The Underlay Podcast - Madison Grisdale</strong></p><p>With the economy kicking on there is no better place for Maddison Grisdale to be than in the heart of Brisbane living her dream as an interior designer for Plus Architecture. <br>Every day is different for an Interior Designer and whether it's for a residential or commercial client Maddison must be prepared for whatever may come at her. Her close relationship with Clever Choice flooring enables her to spec many of the products from Clever with the utmost confidence.</p><p>An interior designer plays an important role in architectural forms by creating inviting and functional spaces within a building's structure. Interior designers use their knowledge of design principles, space planning, colour theory, materials and furnishings to develop creative solutions for using interior spaces effectively. They take into consideration a home's architectural style, existing furnishings and objects, as well as the client's lifestyle when creating unique designs that are aesthetically pleasing yet practical. Interior designers often collaborate with architects or builders during the initial stages of a project to determine the client's needs and develop strategies for achieving desired results. During the conceptualization stage, they create drawings or renderings to visually communicate their plans before construction begins. Once all of the elements are in place, interior designers coordinate furniture selections, painting colours and window treatments to bring their vision to life.</p><p>To find out more about Plus Architecture and how they can transform your home or design your dream home click on the links below.</p><p>https://www.plusarchitecture.com.au/</p><p>https://www.facebook.com/plusarchitecture</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>Episode 13 - The Underlay Podcast - Madison Grisdale</strong></p><p>With the economy kicking on there is no better place for Maddison Grisdale to be than in the heart of Brisbane living her dream as an interior designer for Plus Architecture. <br>Every day is different for an Interior Designer and whether it's for a residential or commercial client Maddison must be prepared for whatever may come at her. Her close relationship with Clever Choice flooring enables her to spec many of the products from Clever with the utmost confidence.</p><p>An interior designer plays an important role in architectural forms by creating inviting and functional spaces within a building's structure. Interior designers use their knowledge of design principles, space planning, colour theory, materials and furnishings to develop creative solutions for using interior spaces effectively. They take into consideration a home's architectural style, existing furnishings and objects, as well as the client's lifestyle when creating unique designs that are aesthetically pleasing yet practical. Interior designers often collaborate with architects or builders during the initial stages of a project to determine the client's needs and develop strategies for achieving desired results. During the conceptualization stage, they create drawings or renderings to visually communicate their plans before construction begins. Once all of the elements are in place, interior designers coordinate furniture selections, painting colours and window treatments to bring their vision to life.</p><p>To find out more about Plus Architecture and how they can transform your home or design your dream home click on the links below.</p><p>https://www.plusarchitecture.com.au/</p><p>https://www.facebook.com/plusarchitecture</p>]]>
      </content:encoded>
      <pubDate>Tue, 21 Mar 2023 04:30:00 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/403dfeb8/fb5d3682.mp3" length="73826616" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>3075</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><strong>Episode 13 - The Underlay Podcast - Madison Grisdale</strong></p><p>With the economy kicking on there is no better place for Maddison Grisdale to be than in the heart of Brisbane living her dream as an interior designer for Plus Architecture. <br>Every day is different for an Interior Designer and whether it's for a residential or commercial client Maddison must be prepared for whatever may come at her. Her close relationship with Clever Choice flooring enables her to spec many of the products from Clever with the utmost confidence.</p><p>An interior designer plays an important role in architectural forms by creating inviting and functional spaces within a building's structure. Interior designers use their knowledge of design principles, space planning, colour theory, materials and furnishings to develop creative solutions for using interior spaces effectively. They take into consideration a home's architectural style, existing furnishings and objects, as well as the client's lifestyle when creating unique designs that are aesthetically pleasing yet practical. Interior designers often collaborate with architects or builders during the initial stages of a project to determine the client's needs and develop strategies for achieving desired results. During the conceptualization stage, they create drawings or renderings to visually communicate their plans before construction begins. Once all of the elements are in place, interior designers coordinate furniture selections, painting colours and window treatments to bring their vision to life.</p><p>To find out more about Plus Architecture and how they can transform your home or design your dream home click on the links below.</p><p>https://www.plusarchitecture.com.au/</p><p>https://www.facebook.com/plusarchitecture</p>]]>
      </itunes:summary>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Olivia Lazenkas from Flawless Interiors</title>
      <itunes:episode>12</itunes:episode>
      <podcast:episode>12</podcast:episode>
      <itunes:title>Olivia Lazenkas from Flawless Interiors</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">49a5b07e-9875-4e0d-a3fc-2bd0633ef6b8</guid>
      <link>https://share.transistor.fm/s/d1bd6394</link>
      <description>
        <![CDATA[<p><strong>Episode 12 - The Underlay Podcast</strong></p><p>This week we chat with Olivia Lazenkas from Flawless Interiors.<br>Olivia has a long history in the flooring industry and is using her knowledge and experience to build a flourishing Interior Design business. She has a showroom at the back of the family Thomastown Floorworld shop and provides a unique service to the customers that come looking for a great flooring solution.<br>Her passion for Interior Design was established at a young age with the regular rearranging of her bedroom becoming a rite of passage more than a chore.<br>Check out the team at Flawless Interiors and Floorworld Thomastown on the link below.</p><p>https://www.floorworld.com.au/store-details/carpets-galore-floorworld-thomastown</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>Episode 12 - The Underlay Podcast</strong></p><p>This week we chat with Olivia Lazenkas from Flawless Interiors.<br>Olivia has a long history in the flooring industry and is using her knowledge and experience to build a flourishing Interior Design business. She has a showroom at the back of the family Thomastown Floorworld shop and provides a unique service to the customers that come looking for a great flooring solution.<br>Her passion for Interior Design was established at a young age with the regular rearranging of her bedroom becoming a rite of passage more than a chore.<br>Check out the team at Flawless Interiors and Floorworld Thomastown on the link below.</p><p>https://www.floorworld.com.au/store-details/carpets-galore-floorworld-thomastown</p>]]>
      </content:encoded>
      <pubDate>Tue, 28 Feb 2023 04:30:00 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/d1bd6394/1d2d5616.mp3" length="69997394" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>2916</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><strong>Episode 12 - The Underlay Podcast</strong></p><p>This week we chat with Olivia Lazenkas from Flawless Interiors.<br>Olivia has a long history in the flooring industry and is using her knowledge and experience to build a flourishing Interior Design business. She has a showroom at the back of the family Thomastown Floorworld shop and provides a unique service to the customers that come looking for a great flooring solution.<br>Her passion for Interior Design was established at a young age with the regular rearranging of her bedroom becoming a rite of passage more than a chore.<br>Check out the team at Flawless Interiors and Floorworld Thomastown on the link below.</p><p>https://www.floorworld.com.au/store-details/carpets-galore-floorworld-thomastown</p>]]>
      </itunes:summary>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Austin Bunn NSW State Sales Manager Clever Choice</title>
      <itunes:episode>11</itunes:episode>
      <podcast:episode>11</podcast:episode>
      <itunes:title>Austin Bunn NSW State Sales Manager Clever Choice</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">531176a9-0b83-4550-9001-b6fa380e68e8</guid>
      <link>https://share.transistor.fm/s/7a01b71e</link>
      <description>
        <![CDATA[<p><strong>Episode 11 - The Underlay Podcast</strong></p><p>This week Michael and Matt chat with the NSW State Sales Manager, Austin Bunn.<br>Austin is a passionate businessman whose commitment to his customers is second to none. He has many years of experience as a salesman, but his keen business acumen sets him apart.<br>Austin has run many businesses in the past, in fact, he was instrumental in establishing American BBQing in Australia. We enjoyed chatting to Austin and finding out a little more about what makes him tick.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>Episode 11 - The Underlay Podcast</strong></p><p>This week Michael and Matt chat with the NSW State Sales Manager, Austin Bunn.<br>Austin is a passionate businessman whose commitment to his customers is second to none. He has many years of experience as a salesman, but his keen business acumen sets him apart.<br>Austin has run many businesses in the past, in fact, he was instrumental in establishing American BBQing in Australia. We enjoyed chatting to Austin and finding out a little more about what makes him tick.</p>]]>
      </content:encoded>
      <pubDate>Tue, 14 Feb 2023 04:30:00 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/7a01b71e/889a71b7.mp3" length="84557992" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>3522</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><strong>Episode 11 - The Underlay Podcast</strong></p><p>This week Michael and Matt chat with the NSW State Sales Manager, Austin Bunn.<br>Austin is a passionate businessman whose commitment to his customers is second to none. He has many years of experience as a salesman, but his keen business acumen sets him apart.<br>Austin has run many businesses in the past, in fact, he was instrumental in establishing American BBQing in Australia. We enjoyed chatting to Austin and finding out a little more about what makes him tick.</p>]]>
      </itunes:summary>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Cindy and Nicole from Clever Choice</title>
      <itunes:episode>10</itunes:episode>
      <podcast:episode>10</podcast:episode>
      <itunes:title>Cindy and Nicole from Clever Choice</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f80327d1-041f-4853-ae98-ea7e18b225ea</guid>
      <link>https://share.transistor.fm/s/c9040d57</link>
      <description>
        <![CDATA[<p>In this episode, Michael and Matt have some female flair in the Panic Room as Cindy and Nicole join the Podcast. Both ladies are long-term employees of Clever Choice and we talk to them about their roles within the business and where they think Clever is headed for 2023 and beyond. The flooring industry historically has been male-dominated and Cindy and Nicole are bucking that trend and their influence on the upward trend of Clever Choice can't be understated.<br>Cindy ensures that the warehouses are full of stock so that Clever Choice can continue to provide the exceptional customer service that Clever Choice prides itself on. Nicole is on the frontline and is the go-to for the reps and customers alike, if you have a query you will more than likely speak to Nicole to get the answer.<br>Without these champions, Clever Choice would not be in the position they are today.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, Michael and Matt have some female flair in the Panic Room as Cindy and Nicole join the Podcast. Both ladies are long-term employees of Clever Choice and we talk to them about their roles within the business and where they think Clever is headed for 2023 and beyond. The flooring industry historically has been male-dominated and Cindy and Nicole are bucking that trend and their influence on the upward trend of Clever Choice can't be understated.<br>Cindy ensures that the warehouses are full of stock so that Clever Choice can continue to provide the exceptional customer service that Clever Choice prides itself on. Nicole is on the frontline and is the go-to for the reps and customers alike, if you have a query you will more than likely speak to Nicole to get the answer.<br>Without these champions, Clever Choice would not be in the position they are today.</p>]]>
      </content:encoded>
      <pubDate>Tue, 31 Jan 2023 04:30:00 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/c9040d57/cc53f8d7.mp3" length="85592125" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>3565</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, Michael and Matt have some female flair in the Panic Room as Cindy and Nicole join the Podcast. Both ladies are long-term employees of Clever Choice and we talk to them about their roles within the business and where they think Clever is headed for 2023 and beyond. The flooring industry historically has been male-dominated and Cindy and Nicole are bucking that trend and their influence on the upward trend of Clever Choice can't be understated.<br>Cindy ensures that the warehouses are full of stock so that Clever Choice can continue to provide the exceptional customer service that Clever Choice prides itself on. Nicole is on the frontline and is the go-to for the reps and customers alike, if you have a query you will more than likely speak to Nicole to get the answer.<br>Without these champions, Clever Choice would not be in the position they are today.</p>]]>
      </itunes:summary>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Jake Bowcock from One Global Logistics</title>
      <itunes:episode>9</itunes:episode>
      <podcast:episode>9</podcast:episode>
      <itunes:title>Jake Bowcock from One Global Logistics</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">61d97406-ede0-4d8e-8398-cf006aee0869</guid>
      <link>https://share.transistor.fm/s/75f88ab9</link>
      <description>
        <![CDATA[<p>For the first show of 2023 we chat to Jake Bowcock from One Global Logistics. As a preferred freight partner of Clever Choice we discuss the global freight challenges faced by not only freight forwarders but import businesses as well. Jake plays a key role in Clever Choice's ability to continue to deliver to the public by ensuring that stock is sitting in the warehouse's and not a ship at sea.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>For the first show of 2023 we chat to Jake Bowcock from One Global Logistics. As a preferred freight partner of Clever Choice we discuss the global freight challenges faced by not only freight forwarders but import businesses as well. Jake plays a key role in Clever Choice's ability to continue to deliver to the public by ensuring that stock is sitting in the warehouse's and not a ship at sea.</p>]]>
      </content:encoded>
      <pubDate>Tue, 17 Jan 2023 04:30:00 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/75f88ab9/3cdc272d.mp3" length="54364208" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>2264</itunes:duration>
      <itunes:summary>Michael and Matt talk Jake Bowcock from One Global Logistics, as Clever Choice's logistics partner they discuss Global freight forwarding and the challenges if the last few years</itunes:summary>
      <itunes:subtitle>Michael and Matt talk Jake Bowcock from One Global Logistics, as Clever Choice's logistics partner they discuss Global freight forwarding and the challenges if the last few years</itunes:subtitle>
      <itunes:keywords>Flooring, Floor Boards, Clever Choice Flooring, Hydro, Hybrid, Marques Flooring, Josh Marques, Flooring Industry, Michael Roberts, Interview, Matt White, Jake Bowcock, One Global Logistics, Gold Coast Freight Forwarding, Brisbane freight Forwarding</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Josh Marques from Marques Flooring</title>
      <itunes:episode>8</itunes:episode>
      <podcast:episode>8</podcast:episode>
      <itunes:title>Josh Marques from Marques Flooring</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6b1993ed-da24-4e8d-bf10-7373d302d22b</guid>
      <link>https://share.transistor.fm/s/2fc9046e</link>
      <description>
        <![CDATA[<p>Josh Marques spends some time on The Underlay discussing what flooring means to him and his family. Josh was born into flooring, and his father started Marques Flooring back on the Northern Beaches of Sydney. All those years later Marques Flooring is a premier flooring business on The Gold Coast and Josh's passion for flooring is evident.<br>Not only is Josh committed to ensuring that Marques Flooring is at the top of the industry he is always a passionate philanthropist. For many years now Josh has been building houses for the less fortunate in Cambodia, each year he spends time providing a home to families there.</p><p>If you want to get in touch with Marques Flooring see below:</p><p><a href="http://www.marquesflooring.com.au">www.marquesflooring.com.au</a></p><p>Instragram, Fb or Youtube (training) is all @marquesflooring;</p><p><a href="http://www.instagram.com/marquesflooring">www.instagram.com/marquesflooring</a></p><p><a href="http://www.facebook.com/marquesflooring">www.facebook.com/marquesflooring</a></p><p><a href="http://www.youtube.com/marquesflooring">www.youtube.com/marquesflooring</a></p><p> </p><p>Instagram for inspiration is @marquesflooringdesign</p><p><a href="http://www.instagram.com/marquesflooringdesign">www.instagram.com/marquesflooringdesign</a></p><p> </p><p> </p><p>ecoCORK can be found at;</p><p><a href="http://www.ecoCORK.com.au">www.ecoCORK.com.au</a></p><p> </p><p>insta, fb &amp; youtube - @ecocorkaus</p><p><a href="http://www.facebook.com/ecocorkaus">www.facebook.com/ecocorkaus</a></p><p><a href="http://www.instagram.com/ecocorkaus">www.instagram.com/ecocorkaus</a></p><p><a href="http://www.youtube.com/@ecocorkaus">www.youtube.com/@ecocorkaus</a></p><p> </p><p> </p><p>If you would like to donate to Build Cambodia do so below.</p><p> </p><p><a href="https://www.gofundme.com/f/build-cambodia-2022">https://www.gofundme.com/f/build-cambodia-2022</a></p><p>Instagram and background @build.cambodia </p><p><a href="http://www.instagram.com/build.cambodia">www.instagram.com/build.cambodia</a></p><p> </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Josh Marques spends some time on The Underlay discussing what flooring means to him and his family. Josh was born into flooring, and his father started Marques Flooring back on the Northern Beaches of Sydney. All those years later Marques Flooring is a premier flooring business on The Gold Coast and Josh's passion for flooring is evident.<br>Not only is Josh committed to ensuring that Marques Flooring is at the top of the industry he is always a passionate philanthropist. For many years now Josh has been building houses for the less fortunate in Cambodia, each year he spends time providing a home to families there.</p><p>If you want to get in touch with Marques Flooring see below:</p><p><a href="http://www.marquesflooring.com.au">www.marquesflooring.com.au</a></p><p>Instragram, Fb or Youtube (training) is all @marquesflooring;</p><p><a href="http://www.instagram.com/marquesflooring">www.instagram.com/marquesflooring</a></p><p><a href="http://www.facebook.com/marquesflooring">www.facebook.com/marquesflooring</a></p><p><a href="http://www.youtube.com/marquesflooring">www.youtube.com/marquesflooring</a></p><p> </p><p>Instagram for inspiration is @marquesflooringdesign</p><p><a href="http://www.instagram.com/marquesflooringdesign">www.instagram.com/marquesflooringdesign</a></p><p> </p><p> </p><p>ecoCORK can be found at;</p><p><a href="http://www.ecoCORK.com.au">www.ecoCORK.com.au</a></p><p> </p><p>insta, fb &amp; youtube - @ecocorkaus</p><p><a href="http://www.facebook.com/ecocorkaus">www.facebook.com/ecocorkaus</a></p><p><a href="http://www.instagram.com/ecocorkaus">www.instagram.com/ecocorkaus</a></p><p><a href="http://www.youtube.com/@ecocorkaus">www.youtube.com/@ecocorkaus</a></p><p> </p><p> </p><p>If you would like to donate to Build Cambodia do so below.</p><p> </p><p><a href="https://www.gofundme.com/f/build-cambodia-2022">https://www.gofundme.com/f/build-cambodia-2022</a></p><p>Instagram and background @build.cambodia </p><p><a href="http://www.instagram.com/build.cambodia">www.instagram.com/build.cambodia</a></p><p> </p>]]>
      </content:encoded>
      <pubDate>Fri, 09 Dec 2022 13:13:40 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/2fc9046e/b922c16e.mp3" length="99510128" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>4145</itunes:duration>
      <itunes:summary>In this episode, Michael and Matt talk to Josh Marques from Marques flooring located in Nerang on the Gold Coast. We hear about the history of Marques Flooring and how it was built on a solid foundation of cork.</itunes:summary>
      <itunes:subtitle>In this episode, Michael and Matt talk to Josh Marques from Marques flooring located in Nerang on the Gold Coast. We hear about the history of Marques Flooring and how it was built on a solid foundation of cork.</itunes:subtitle>
      <itunes:keywords>Flooring, Floor Boards, Clever Choice Flooring, Hydro, Hybrid, Marques Flooring, Josh Marques, Flooring Industry, Michael Roberts, Interview, Gold Coast Flooring Solutions, Build Cambodia</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>Rowan Hodge from Andersens </title>
      <itunes:episode>7</itunes:episode>
      <podcast:episode>7</podcast:episode>
      <itunes:title>Rowan Hodge from Andersens </itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">96f149ba-56fe-4ab1-aa67-877d7c691fab</guid>
      <link>https://share.transistor.fm/s/35c6d99c</link>
      <description>
        <![CDATA[<p>Rowan Hodge, CEO of Andersens joins us to discuss the future for Andersens and the synergies that his company has with Clever Choice. From their origins in the Lockyer Valley, QLD, Andersens has built a reputation forged on country towns values and service. With franchises in Brisbane and Sydney and opportunities in Victoria, Tasmania and Perth they are taking their country town values to the cities and it's the consumer that's reaping the rewards.<br>You can find out more about Andersens at https://andersens.com.au/</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Rowan Hodge, CEO of Andersens joins us to discuss the future for Andersens and the synergies that his company has with Clever Choice. From their origins in the Lockyer Valley, QLD, Andersens has built a reputation forged on country towns values and service. With franchises in Brisbane and Sydney and opportunities in Victoria, Tasmania and Perth they are taking their country town values to the cities and it's the consumer that's reaping the rewards.<br>You can find out more about Andersens at https://andersens.com.au/</p>]]>
      </content:encoded>
      <pubDate>Mon, 28 Nov 2022 17:08:58 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/35c6d99c/fe204b0f.mp3" length="111038376" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>4626</itunes:duration>
      <itunes:summary>We are joined in this episode by the CEO of Andersens, Rowan Hodge. A true professional who didn't have a background in flooring before starting the role, but his experience in retail and franchising has seen Andersens go from strength to strength under his guidance.</itunes:summary>
      <itunes:subtitle>We are joined in this episode by the CEO of Andersens, Rowan Hodge. A true professional who didn't have a background in flooring before starting the role, but his experience in retail and franchising has seen Andersens go from strength to strength under h</itunes:subtitle>
      <itunes:keywords>Flooring, Floor Boards, Clever Choice Flooring, Hydro, Hybrid, Andersens, Flooring Industry, Michael Roberts, Interview</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Phil Fairman from Floor It Logistics</title>
      <itunes:episode>6</itunes:episode>
      <podcast:episode>6</podcast:episode>
      <itunes:title>Phil Fairman from Floor It Logistics</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3a387b63-705d-47ed-843c-30b9cdafe5f3</guid>
      <link>https://share.transistor.fm/s/93f448b5</link>
      <description>
        <![CDATA[<p>Floor It Logictics is a bespoke flooring installation company that provides an installation service like no other available in the Brisbane area. A fully trained carpenter, Phil has years of experience in the industry and the boys peel back the layers to get to the heart and soul of Phil's business. Along the way they also discover he's more than just a handy golfer.</p><p>If you want to get in touch with Phil and his team check out the links below.</p><p>https://floor-it-logistics-pty-ltd.business.site/</p><p>https://www.facebook.com/people/Floor-It-Logistics/100063982062984/</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Floor It Logictics is a bespoke flooring installation company that provides an installation service like no other available in the Brisbane area. A fully trained carpenter, Phil has years of experience in the industry and the boys peel back the layers to get to the heart and soul of Phil's business. Along the way they also discover he's more than just a handy golfer.</p><p>If you want to get in touch with Phil and his team check out the links below.</p><p>https://floor-it-logistics-pty-ltd.business.site/</p><p>https://www.facebook.com/people/Floor-It-Logistics/100063982062984/</p>]]>
      </content:encoded>
      <pubDate>Wed, 09 Nov 2022 14:19:56 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/93f448b5/d698cf32.mp3" length="61694312" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>2570</itunes:duration>
      <itunes:summary>Michael and Matt chat with Phil from Floor It Logistics and discover that although he bleeds flooring he does have some other interests in his life.</itunes:summary>
      <itunes:subtitle>Michael and Matt chat with Phil from Floor It Logistics and discover that although he bleeds flooring he does have some other interests in his life.</itunes:subtitle>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ian Walker VIC State Sales Manager Clever Choice</title>
      <itunes:episode>5</itunes:episode>
      <podcast:episode>5</podcast:episode>
      <itunes:title>Ian Walker VIC State Sales Manager Clever Choice</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8277ee24-3aa2-4c1b-8006-eb8e8c732383</guid>
      <link>https://share.transistor.fm/s/32504294</link>
      <description>
        <![CDATA[<p>Michael and Matt chat to Ian Walker and discover how looking after 3 states is a dream come true. Ian has over 14 years experience in the flooring industry with the last 8 being with Clever Choice. During that time he has seen a lot of change  but he thinks the changes that Clever have made to their systems, makes Clever Choice the perfect solution. <br>Michael dials in from Mackay after a 14 hour commute and sounds as chipper as ever, how many GM's do you know that drive that far to look after his customers?</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Michael and Matt chat to Ian Walker and discover how looking after 3 states is a dream come true. Ian has over 14 years experience in the flooring industry with the last 8 being with Clever Choice. During that time he has seen a lot of change  but he thinks the changes that Clever have made to their systems, makes Clever Choice the perfect solution. <br>Michael dials in from Mackay after a 14 hour commute and sounds as chipper as ever, how many GM's do you know that drive that far to look after his customers?</p>]]>
      </content:encoded>
      <pubDate>Sun, 16 Oct 2022 21:02:36 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/32504294/ae4fc085.mp3" length="55591089" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>2315</itunes:duration>
      <itunes:summary>In episode 5 we meet the Victorian State Manager Ian Walker who discusses his passion for flooring and how a life sentence at Clever Choice isn't that bad.</itunes:summary>
      <itunes:subtitle>In episode 5 we meet the Victorian State Manager Ian Walker who discusses his passion for flooring and how a life sentence at Clever Choice isn't that bad.</itunes:subtitle>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Randy Flierman from ATFA</title>
      <itunes:episode>4</itunes:episode>
      <podcast:episode>4</podcast:episode>
      <itunes:title>Randy Flierman from ATFA</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">890df18f-fa5c-4be1-987f-9ff0b57f67d6</guid>
      <link>https://share.transistor.fm/s/f1be942a</link>
      <description>
        <![CDATA[<p>Michael and Matt spend some time with Randy from ATFA and discover the good work they have been doing in the industry.<br>The ATFA, Australasian Timber Flooring Association is the peak body for timber floors and those in pursuit of a beautiful, durable surface. They represent contractors, manufacturers or suppliers to this industry throughout Australia &amp; New Zealand with their singular focus on high quality services delivered solely by members who are also committed community builders through social contributions such as volunteering initiatives within your local schools' communities where they volunteer time each week helping students learn life skills while teaching them about environmental sustainability practices that help keep our planet green!</p><p>For more information head to the ATFA website - https://www.atfa.com.au/</p><p>To check out the huge range of Clever Choice flooring go to - https://www.cleverchoice.com.au/</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Michael and Matt spend some time with Randy from ATFA and discover the good work they have been doing in the industry.<br>The ATFA, Australasian Timber Flooring Association is the peak body for timber floors and those in pursuit of a beautiful, durable surface. They represent contractors, manufacturers or suppliers to this industry throughout Australia &amp; New Zealand with their singular focus on high quality services delivered solely by members who are also committed community builders through social contributions such as volunteering initiatives within your local schools' communities where they volunteer time each week helping students learn life skills while teaching them about environmental sustainability practices that help keep our planet green!</p><p>For more information head to the ATFA website - https://www.atfa.com.au/</p><p>To check out the huge range of Clever Choice flooring go to - https://www.cleverchoice.com.au/</p>]]>
      </content:encoded>
      <pubDate>Fri, 07 Oct 2022 12:19:53 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/f1be942a/368ce958.mp3" length="64081060" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>2669</itunes:duration>
      <itunes:summary>In this episode Michael and Matt chat with Randy Flierman from ATFA and discover how the industry leading body is changing the way we think about flooring.</itunes:summary>
      <itunes:subtitle>In this episode Michael and Matt chat with Randy Flierman from ATFA and discover how the industry leading body is changing the way we think about flooring.</itunes:subtitle>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Chris Bindley from Straight Up Digital</title>
      <itunes:episode>3</itunes:episode>
      <podcast:episode>3</podcast:episode>
      <itunes:title>Chris Bindley from Straight Up Digital</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">7f2a1ef7-fd66-4f9f-85bf-049fa0f49cba</guid>
      <link>https://share.transistor.fm/s/d94a29d1</link>
      <description>
        <![CDATA[<p>Clever Choice Flooring and Straight Up Digital are a match made in heaven. SUD is the marketing arm of the flooring business and has taken the Clever Choice to the next level with the "Agency as a Service" model. Matt also hosted Michael at his home to discuss what flooring solution would work best for his family.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Clever Choice Flooring and Straight Up Digital are a match made in heaven. SUD is the marketing arm of the flooring business and has taken the Clever Choice to the next level with the "Agency as a Service" model. Matt also hosted Michael at his home to discuss what flooring solution would work best for his family.</p>]]>
      </content:encoded>
      <pubDate>Thu, 22 Sep 2022 19:37:12 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/d94a29d1/bc64887f.mp3" length="56836274" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>2367</itunes:duration>
      <itunes:summary>Michael and Matt talk to the owner and founder of Straight Up Digital, the Marketing partner of Clever Choice. We find out how outsourcing their marketing was a game changer for the Clever Choice team.</itunes:summary>
      <itunes:subtitle>Michael and Matt talk to the owner and founder of Straight Up Digital, the Marketing partner of Clever Choice. We find out how outsourcing their marketing was a game changer for the Clever Choice team.</itunes:subtitle>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Doug Hawkins PANCARE AUSTRALIA</title>
      <itunes:episode>2</itunes:episode>
      <podcast:episode>2</podcast:episode>
      <itunes:title>Doug Hawkins PANCARE AUSTRALIA</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">aaf00908-124d-4017-a3e8-6aeb619c1594</guid>
      <link>https://share.transistor.fm/s/c3b11f3e</link>
      <description>
        <![CDATA[<p>Doug Hawkins from Pancare Australia joins the show and discusses the role that they play with people living with upper GI cancers. <br>Pancare Australia has a great partnership with Floorworld and they are more than just a charity partner. Doug explains the strategic business relationship that they have built to ensure the long term success of the charity.<br>Michael also commits to a 4 day trek in the Victorian Alps and there will be no getting out of it now.<br>Check out the website to find out how you can get involved and make a difference.</p><p>https://www.pancare.org.au/<br>https://www.pancare.org.au/get-involved/<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Doug Hawkins from Pancare Australia joins the show and discusses the role that they play with people living with upper GI cancers. <br>Pancare Australia has a great partnership with Floorworld and they are more than just a charity partner. Doug explains the strategic business relationship that they have built to ensure the long term success of the charity.<br>Michael also commits to a 4 day trek in the Victorian Alps and there will be no getting out of it now.<br>Check out the website to find out how you can get involved and make a difference.</p><p>https://www.pancare.org.au/<br>https://www.pancare.org.au/get-involved/<br></p>]]>
      </content:encoded>
      <pubDate>Thu, 08 Sep 2022 22:10:20 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/c3b11f3e/5fc83798.mp3" length="49976871" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>2081</itunes:duration>
      <itunes:summary>Michael and Matt talk to the CEO of Pancare Australia and discover how the relationship with Floorworld is helping them change the lives of many Australians living with cancer.</itunes:summary>
      <itunes:subtitle>Michael and Matt talk to the CEO of Pancare Australia and discover how the relationship with Floorworld is helping them change the lives of many Australians living with cancer.</itunes:subtitle>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Greg Harvey - QLD State Sales Manager Clever Choice</title>
      <itunes:episode>1</itunes:episode>
      <podcast:episode>1</podcast:episode>
      <itunes:title>Greg Harvey - QLD State Sales Manager Clever Choice</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c8fddbed-c6d7-41da-bb28-a724e3e353d8</guid>
      <link>https://share.transistor.fm/s/b49dfc76</link>
      <description>
        <![CDATA[<p>In this first episode we introduce Michael Roberts the GM for Clever Choice Flooring who will be co hosting The Underlay with Matt. They Interview the QLD State Sales Manager - Greg Harvey and discuss his journey to that role and the experienced he gained in almost every role possible in the industry. Starting as an installer and working his way up the ranks, Greg has a innate knowledge of everything flooring and will go the extra mile for his customers. <br>We also discover the personal favourite ranges of both Michael and Greg and who is best suited to have them installed in their homes.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this first episode we introduce Michael Roberts the GM for Clever Choice Flooring who will be co hosting The Underlay with Matt. They Interview the QLD State Sales Manager - Greg Harvey and discuss his journey to that role and the experienced he gained in almost every role possible in the industry. Starting as an installer and working his way up the ranks, Greg has a innate knowledge of everything flooring and will go the extra mile for his customers. <br>We also discover the personal favourite ranges of both Michael and Greg and who is best suited to have them installed in their homes.</p>]]>
      </content:encoded>
      <pubDate>Thu, 25 Aug 2022 13:08:00 +1000</pubDate>
      <author>Resonance Media Agency</author>
      <enclosure url="https://media.transistor.fm/b49dfc76/fa728900.mp3" length="51426920" type="audio/mpeg"/>
      <itunes:author>Resonance Media Agency</itunes:author>
      <itunes:duration>2141</itunes:duration>
      <itunes:summary>In the first episodes of The Underlay we speak to Greg Harvey, QLD Sales Manager for Clever Choice Flooring and find out what sets Clever apart from the competition.</itunes:summary>
      <itunes:subtitle>In the first episodes of The Underlay we speak to Greg Harvey, QLD Sales Manager for Clever Choice Flooring and find out what sets Clever apart from the competition.</itunes:subtitle>
      <itunes:keywords>Flooring, floor boards, Clever Choice Flooring, underlay, hybrid flooring, hydro flooring, natural timbers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
  </channel>
</rss>
