They chat about podcasting experiences, juggling multiple projects, leveraging AI tools, time management challenges, and creating safe fitness experiences for clients. This candid conversation offers valuable insights into navigating change, the power of play for wellness, and the ongoing journey of personal and professional development.

Where to find us these days:

• Overly Excited podcast
• School of Play
• The Group Fitness Experience podcast
• Well Designed podcast
• BCI All-Access Pass

Links to other things we mention:

• Dale's TEDx talk: Narcissistic to Nice
• More info on Dale's study with LaTrobe University on play.
• Dale's book: All Work, No Play
• Podcasting tools: Opus and Cast Magic
• Dale's podcast he recently wrapped up: Energetic Radio
• Kyle's group fitness ideas: BootCraft

Dale and I are big fans of learning about things outside of our industry and what we do day to day. You never know how these lines of curiosity will end up improving your skills or help with making connections.

Recently I've been learning about something called Human Design. Human Design (or HD for short) is a way to understand how you're uniquely wired. I've found it very helpful with picking what projects to focus on and the best way for me to get work done.

In this episode I take a look at Dale's HD chart and we find his type and inner authority.

Through trial and error Dale is doing a pretty good job already of living his design, but once we reach the way he makes decisions, we find a few things he can work on.

I hope you'll enjoy this very different (yet still Kyle and Dale style) episode of the Dale & Kyle Show.

We're approaching the biggest sale day of the year. So big that it's spread from it's originating country and is now being observed by retailers around the world.

I'm of course talking about Black Friday (and Cyber Monday).

Dale and I discuss when you should discount and when you shouldn't. Also how much to discount and how to use bundles as a way to not cheapen your services.

Links to things we mentioned:

• Website: Create & Sell
• Dale’s website: Energetic Education
• Kyle’s website: Bootcamp Ideas

(You may notice a new show format: We're shedding the 'business' style podcast name so we can get more personal. We hope these conversations between two father, business men and friends are valuable in your own lives as a parent, business owner and human being.)

Dale was feeling a bit flat a the start of this session so we decided to use a bit of a trick that can help you feel better: asking questions and being interested in someone else.

Kyle had recently had some insights about keeping busy in order to avoid his emotions so the pair kick off talking about that and Kyle shares what has been helping him be more present.

If you're feeling stressed, anxious or uncertain about the state of the world right now, this one is for you.

Links to things we mentioned:

• Website: Wade Brill
• Website: Andy Hobson
• App: Insight Timer
• Meditation: Peace Walking Meditation
• Dale’s website: Energetic Education
• Kyle’s website: Bootcamp Ideas

(You may notice a new show format: We're shedding the 'business' style podcast name so we can get more personal. We hope these conversations between two father, business men and friends are valuable in your own lives as a parent, business owner and human being.)

Before we hit record, we were talking about that fact that R U OK? Day is great for spreading awareness about mental health, but what if we practiced it every week?

What are you currently doing to check-in with those around you?

Dale has four different ways to check-in for you to try, plus a little gift for you too.

Here they are for your reference:

1. The Emoji Check-In – Message: Can you send me 3 emojis and explain them? I will do it back.
2. 1 to 10 Scale – Message: On a scale of 1-10, how are you feeling? I just want a number back. Then: How can I take that 6 and turn it into an 8?
3. The PAL Message – Each morning pick one person and send the message: I’m proud of you because… I admire this about you… I love this about you…
4. Handwritten Note in a Book – Buy a book, write a note in the cover and mail it to someone.

Gift:

If you need help with number 4, perhaps you can't afford doing this right now, you're in luck. Simply email Dale the name of a person and why you are grateful for them and he’ll send a copy of his book book to someone on your behalf (limited to the first 5 people).

Links to things we mentioned:

• Website: RUOK Day
• Dale’s book: All Work No Play: A Surprising Guide to Feeling More Mindful, Grateful and Cheerful
• Dale’s website: Energetic Education
• Kyle’s website: Bootcamp Ideas

One way leads to an argument or flat our dismissal, the other way leads to them seeing your point of view.

The key is starting with understanding that persons world view right now. How can we see things they way they see things?

That's what we talk about in today's episode.

Links to things we mentioned:

• Cards: Daily Mission Cards
• Community Platform: Circle
• Website: BootCraft
• Dale’s website: Energetic Education
• Kyle’s website: Bootcamp Ideas

Whenever we talk about it one book often comes up: The Go-Giver.

Struggling with the current lockdown I bought myself a copy on a whim and read it that week (it's nice a short). It challenged me so much that I knew I needed to talk to Dale about it.

This is that conversation, recorded for you to hear. We go through the different sections of the book and Dale shares how each section effected him with real-world examples.

Enjoy.

UnSponsors:

We avoid using ads on Lead Your Tribe. Instead we focus on building our own products and services for you. If you’d like to support us check these out:

BootCraft provides a library of creative workout ideas and drills for smart group fitness trainers. Smart because they save time and create better workout their campers love. Check it out.

Fitness Game Zone is the place to go for Connection Before Content. Start every workout, workshop or class by getting people engaged and having fun. Hundreds of plans to choose from. Check it out.

Links to things we mentioned:

• Book: The Go-Giver by Bob Burg and John David Mann
• Dale’s website: Energetic Education
• Kyle’s website: Bootcamp Ideas

Recently Kyle heard Charles Duhigg say this on a podcast:

Charles Duhigg, on Dare to Lead

It sparked today's conversation where we explore how productivity isn't always about doing more work, but rather knowing what you need to do in that moment.

Some days we need to allow space and time. Other days we need to prioritise something else. Sometimes it's cleaning the house, sometimes going for a walk. Sometimes just putting on our boots and wading in.

'Wow, they get so much done!'

What you're probably seeing is the result of lots of tiny experiments.

Experiments help us discover if there is a need for our idea. Some work out and some fail. By making them a habit we can stave off stagnating or losing too much when one thing fails.

This week on Lead Your Tribe, Dale and I share some of our current experiments to give you a few examples.

As Dale mentions early on, getting into that line of work is 'not for the faint hearted'. Luckily, Dale shares with us what he learned along the way from doing workshops for free to five-figure bookings.

Non-Sponsors:

We avoid using ads on Lead Your Tribe. Instead we focus on building our own products and services for you. If you’d like to support us check these out:

BootCraft provides a library of creative workout ideas and drills for smart group fitness trainers. Smart because they save time and create better workout their campers love. Check it out.

Fitness Game Zone is the place to go for Connection Before Content. Start every workout, workshop or class by getting people engaged and having fun. Hundreds of plans to choose from. Check it out.

Links to things we mentioned:

• Video: Dale’s TEDx Talk
• Website: The PE Geek
• Book: Talk like TED by Carmine Gallo
• Dale’s website: Energetic Education
• Kyle’s website: Bootcamp Ideas

In this episode Kyle talks about the severe anxiety he experienced around a recent trip. Over the course of his conversation with Dale (and Dale listening and asking good questions) you'll get to hear Kyle find some revelations around why he was feeling so anxious.

Dale also shares his insights from having today's conversation and they share some of their go-to methods for helping deal with anxiety in day to day life.

Non-Sponsors:

We avoid using ads on Lead Your Tribe. Instead we focus on building our own products and services for you. If you’d like to support us check these out:

BootCraft provides a library of creative workout ideas and drills for smart group fitness trainers. Smart because they save time and create better workout their campers love. Check it out.

Fitness Game Zone is the place to go for Connection Before Content. Start every workout, workshop or class by getting people engaged and having fun. Hundreds of plans to choose from. Check it out.

Links to things we mentioned:

• Dale’s book: All Work No Play: A Surprising Guide to Feeling More Mindful, Grateful and Cheerful
• Dale’s website: Energetic Education
• Kyle’s website: Bootcamp Ideas

Andrea is the Managing Partner at Change Maker Academy, working alongside Dr. Berardi to help change makers turn their passion for health & fitness into a powerful purpose and a wildly successful career.

She’s also the Program Manager at the University of Victoria’s Innovation Centre, where she teaches, mentors, and establishes key connections for budding entrepreneurs.

Over the last 10 years, she’s started several companies inside — and outside — of the health and fitness space.

There’s a difference between building a career or a business, and building a life that you love. I find a deep sense of meaning supporting other health and fitness professionals on their journeys as they find success, based on their own success
metrics.

She currently lives in British Columbia, Canada with her fiancé and their massive cat, Jerry. When she’s not mentoring other
entrepreneurs, she enjoys taking bike rides to the local coffee shops, hiking, and laughing so loud that her friends can detect where she
is.

In this episode we talk about:

• What Andrea’s middle initial ‘D’ stands for and why.
• Why Andrea’s response to the pandemic impacted fitness industry was to create a Book Club.
• Why you should show up even when you might fail.
• How having a team forces you to lift your game.
• Which personality assessments we love and how they’ve helped our personal and business lives.

Inevitably, there will be moments of failure. Things outside of our control will happen. And we’ll have to deal with the disappointment.

What’s in our control is how we deal with it.

Dale and Kyle share how they’ve dealt with recent disappointments and moved on from them. From recent pandemic related disappointments to past disappointments (because when we feel new disappointments, it brings up those from the past too), they hold nothing back.

Non-Sponsors:

We avoid using ads on Lead Your Tribe. Instead we focus on building our own products and services for you. If you’d like to support us check these out:

BootCraft provides a library of creative workout ideas and drills for smart group fitness trainers. Smart because they save time and create better workout their campers love. Check it out.

Fitness Game Zone is the place to go for Connection Before Content. Start every workout, workshop or class by getting people engaged and having fun. Hundreds of plans to choose from. Check it out.

Links to things we mentioned:
Podcast episode on PTSD and the Coronavirus pandemic: Vulnerability with Brigadier General Michael “Johnny Bravo” Drowley | A Little Bit of Optimism

• Instagram: @Phillip Island Fire Brigade
• Dale’s book: All Work No Play: A Surprising Guide to Feeling More Mindful, Grateful and Cheerful
• Spotify Playlist: Kyle’s Crying Playlist
• Podcast episode on the stress cycle: Brené with Emily and Amelia Nagoski on Burnout and How to Complete the Stress Cycle | Unlocking Us
• Website: The Ready State
• Video: Best bloke in the world – Hamish and Andy
• Book: Burnout: The Secret to Unlocking the Stress Cycle
• Dale’s website: Energetic Education
• Kyle’s website: Bootcamp Ideas

Questions we cover in this week's episode:

• Is connecting on social media the same as connecting offline?
• What benefit am I getting from social media? How can I be more purposeful?
• What about a daily phone call instead of a daily post?
• What are some ways to connect offline?
• How to set up a ‘connection exchange’.
• Is time spent connecting ‘work’?

At the end of the episode I warp things up with 3 tips we recommend to help you feel more connected through this time:

1. Unscheduled commute or walk and talk time.
2. Weekly scheduled calls and catch ups instead of leaving to chance.
3. Instead of posting on social media, reach out personally.

Sponsors:

We self sponsor Lead Your Tribe. If you'd like to support us check these out:

BootCraft provides a library of creative workout ideas and drills for smart group fitness trainers. Smart because they save time and create better workout their campers love. Check it out.

Fitness Game Zone is the place to go for connection before content. Start every workout, workshop or class by getting people engaged and having fun. Hundreds of plans to choose from. Check it out.

Links to things we mentioned:

• BCI Boost: Relationships and Retention
• Documentary: The Social Dilemma
• Podcast epside: Creative/Curious Work – Jim Collins on Brené Brown
• App: Marco Polo
• Article: 36 Questions That Lead To Love
• App: Voxer
• Movie: Wanted
• Dale’s website: Energetic Education
• Kyle’s website: Bootcamp Ideas

Drive. Willpower. Motivation. Gumption. That thing that helps us achieve big goals and ride through the tough times.

Here are some of the questions we cover in this episode:

• What drives us?
• How can I get motivated?
• What’s the slump that comes after a big project is finished?
• How hard should we push ourselves?
• Can we use goals and bucket lists to motivate us?
• How do I keep up my long-term drive?
• How do I start my day on the right foot?
• Is being selfish okay?
• How can I build my self-esteem and self-belief?

Link to things we mentioned:

• Dale’s book: All Work No Play: A Surprising Guide to Feeling More Mindful, Grateful and Cheerful
• Dale’s website: Energetic Education
• Kyle's website: Bootcamp Ideas

We touch on the vulnerability of writing a book and putting something permanent out there and then I dive into some surprising things I learned about Dale while reading the book.

Some of the other topics we discuss are:

• Is it okay to see a therapist?
• How do we find our way out of terrible work situations?
• Why you’ve got to build a connection before you can teach anything.
• How do I create space to think and feel?
• In what ways do I avoid thinking and feeling?
• What does resilience mean? Is it different to stubbornness?

Show notes: https://www.bootcampideas.com/podcast/

As trainers we're often the type of people who give a lot of ourselves to others. Because of that it can be hard to create a work schedule that suits our needs.

We talk about the power of saying no and using boundaries as an opportunity to listen and learn. We also talk about working out your 'magic' time which is your best time of day to do work.

Other things we touch on are how to block out distractions, designing your life and why you should regularly throw out your checklist.

Listen in above or in your favourite podcast app.

If you’re just joining us in this 3-part series on reviewing your year and planning this year, pop back to part 1: how to do a yearly review that rocks.

This week we’re going to look at…

What exactly do you want to do this year?

I’ve based this method off one I learnt from the guys at Fizzle. It worked really well for me and I hope it does for you too.

In today’s task we are going to make a big list of everything you want to do in the next 3-12 months.

I bet you already have a bunch of ideas bouncing around in your head. Fighting each other for your attention.

Maybe they come out at night when you are ready to go to sleep. Maybe when you sit down to do some work and are trying to work out what to do first. Maybe I’ll just go wash the dishes instead.

Time for a brain vomit

Your ideas are no good to you in your head. We need to get them out so we can look at them.

Plus you will find that once you write them down, the ideas will cease their battles in your head which is nice.

Let’s get into today’s assignment.

Find the assignment and discussion in this episodes show notes: https://leadyourtribe.co/worth-doing/

Before I get into today’s assignment (yes, there will be homework for this week) I want to give you an outline of what you can expect over the next 3 weeks.

New assignments and lessons will come out every 3-4 days along with the weekly overview on the podcast. I’ve tried to time the more introspective tasks at the start of the week so, if you can, take some time out to really think about these.

We’ll update this page with links as the course unfolds so keep this one bookmarked if you want a reference during the week.

• Week 1 – How to do a yearly review that rocks (Part A and Part B)
• Week 2 – How to decide which ideas you have are the best to pursue (Part A and Part B)
• Week 3 - How to actually get stuff done and not get distracted
• End of Week 3 - Program wrap up

We’ve tried to break down the homework into manageable chunks so you don’t get overwhelmed with too much at once. Or if you fall behind you can catch up easily.

Week 1 - Part A

While it’s not a great idea to spend a lot of time dwelling on the past, it is useful in small doses.

So before we kick things off with planning out 2017, I want to to go back and look at 2016.

Specifically I want you to look at what went well and what didn’t go so well?

Starting with what went well (so we can be in a positive attitude for when we hit what didn’t go so well) have a look across the entire spectrum of your life. It may have been a crappy year business wise but you did have a child so that’s a pretty big win there.

Also, I bet you will be amazed at all the things you did achieve this year. Sometimes a bad week or even just a bad day can make us feel lose perspective and feel like we are spinning our wheels. Use this weekend to take a step back, and remember all the things you did do.

After you have done this, it’s time to look at things that didn’t go well. By this I mean things that you quit, projects that fizzled out or failed, disasters, illness and even heartbreak.

For now just take some time this week to make a list. Later in the week we’ll go further with Part B.

Note: In the podcast episode you'll hear Part A and B. For today you can just do A and then later in the week we'll email you written instructions for Part B.

Assignment

In something like Google Docs or Evernote make four lists.

For list 1 answer this question:

What successes and things to celebrate happened in your business in 2020?

Repeat the question thinking about your personal life too.

Small wins should be included as well as the completion of any long term goals. Lucky situations are allowed too. Write it all down.

For list 3 answer this question:

What failures did you have in your business in 2020?

Again turn this question to your personal life – go as deep as you can. You aren’t sharing this part with anyone so be honest with yourself.

Don’t forget about resolutions you had from last New Years, or things you tried to start but couldn’t get going.

This entire task of writing the two lists should take about 20-30 minutes. If it takes longer then that you’re overthinking it.

Once you are done

Come here and share with us all in the comments one thing your business what was a success last year and one thing that was a failure.

It doesn’t matter how big or small it is. We’re looking forward to reading them!

We cover the highs and lows, bushfires and pandemics, pivoting and name changes, a TEDx talk, a book deal, celebrating milestones and how important it is to take a moment to appreciate the hard work of merely surviving this year.

Stay tuned during January as we play back to you our process for doing your own annual review and how to choose what to work on next year.

Links to things we mention:

• You helped us raise $9,946.50 | Australian Bushfire Relief Fundraiser Results
• The Trainers Tribe | The Old Podcast
• The Trainers Tribe Is Getting A New Name And Focus | The Trainers Tribe name change
• Narcissistic To Nice | Dale Sidebottom’s TEDx Talk
• Wiley Book Publishers | Dale’s Publisher
• Luna Tractor | Dale’s Mentor

Full show notes: https://leadyourtribe.co/2020-review/

Pregnancy complications meant the baby would be arriving via a scheduled C-Section. After arriving at the hospital for a morning surgery they had now been waiting for 8 hours as other surgeries pushed back the C-Section.

At the last moment the surgeon arrived to tell them that they had run out of time and that they needed to come back in two days.

Two more days of waiting. Soul. Crushed.

This was Dale's experience the very day before we recorded this podcast. Coming off the back of a year of incredible uncertainty and change, we thought it would make a great topic to dive into for our second last podcast of the year.

We answer some common questions around uncertainty like:

What can I do to guarantee success with my new project or idea?
How can I change someone’s mind?
What do I do when the situation is out of my control?

Also Dale shares with us a framework he uses with organisation to help them with uncertainty:

1. Choose to be positive
2. Eat - Move - Sleep
3. Socialise
4. Be grateful
5. Play to your strengths
6. Be kind
7. Get organised
8. Work sensible hours
9. Be your own best mate
10. Talk - reach out and ask for help

Full show notes: https://leadyourtribe.co/uncertainty/

Audio credit: How to start a movement | Derek Sivers’ TED Talk (shared under CC 3.0)

Jason is a full-time teacher, owner of FB Fitness, part-owner of FHL Retreats and a dedicated father and husband. As you can see, Jase has a lot on his plate, but that doesn't stop him from dominating every day. Listeners will gain some valuable lessons on time management, looking after your body and some daily routines that keep Jason on top of his game.

-Dale

Full show notes: https://leadyourtribe.co/jason-butty/

We talk all about finding fitness in unconventional ways (Roller Derby anyone?). Plus helping others who are on the same journey as us, but just a little bit further behind.

Show notes: https://leadyourtribe.co/robin-legat/

In this heart-felt conversation we talk about  the hecticness of parenting, meeting people at summer camps, risking get fired by starting a work newsletters, leading people in meditation, organising challenges and the different ways of being a coach.

We also talk about the difference between being connection and doing connection, waging campaigns for everyone to love us, being authentic online, taking on feedback and criticism and staying in it when it’s hard.

If any of that jumps out at you, then this is the episode for you!

Show notes: https://leadyourtribe.co/kristoffer-carter/

Original photo credit: Gregory Berg | Enso Photography

And great is the perfect word for this episode.

Here's what we cover:

Why you should measure your online success by engagement, not followers. How many and how often are people asking questions, contributing and getting involved in other ways? This might be through comments, emails or messages.

Find out what we recommend for different platforms and why your strategy for inspiring engagement on social media and private groups should be different from each other.

Did you know the way you engage your community depends on your personality? We're big believers on finding ways to do things where the energy you put in comes back to you. Engaging your community is no different. Some ways of engaging will drain some people, but light up others.

Good social media habits. Speaking of draining activities, how soul sucking can endless scrolling be? We share some ways to build good habits so you can spend less time scrolling and more time engaging.

Full show notes: https://leadyourtribe.co/engagement/

He couldn't quite find anything to replace it as an adult, so when he opened his gym ACTV Strength Co. he knew he wanted to create that same feeling of common ground and commitment for himself and his members.

Dale caught up with Anthony recently and the two of them talk about creating a great culture in your tribe. They cover:

• Going all-in on your business.
• Serving the wider community as a way of marketing and giving back.
• How to find new members.
• Pivoting to online when gyms were shut down.
• Keeping your community strong while they are apart.

Language warning: There is an F-bomb dropped in the last 5 minutes of the conversation so please be wary of that if your kids are listening in the background.

Full show notes: https://leadyourtribe.co/anthony-bartolo/

Many thanks to Laura Varey who prompted this episode by asking us:

“Hi, Kyle and Dale, first of all I want to say thank you. I really do enjoy your podcasts and I listen to them each week. Thank you for inspiring us and being great leaders.

So I have a question that I’d love to hear more from you on, and that’s about how to measure your success. I think often we look to the numbers as our measure of success and this year for me, that’s been disappointing. So I need to measure my success with other values and probably less easy to measure.

And so I’d love to just hear your thoughts on that and how do you stay motivated when the numbers don’t make you feel successful? Thanks.”

We share:

• Our own setbacks this year and what we did to reframe them.
• What habits and activities help us stay motivated.
• How we define success for ourselves.
• Some practical tools for you to follow in defining your own success.

Full show notes: https://leadyourtribe.co/success/

You see, imposter syndrome is a sign that you must just be on the right track. We hope this episode inspires you to see it in a new light.

Full show notes: https://leadyourtribe.co/imposter-syndrome/

Here are the 3 keys:

Key 1: A Story That Resonates
Key 2: A Website That’s Unique
Key 3: Live Interaction

Listen in to the full episode to find out:

• Our suggestions for how to create a story that resonates with people.
• The things you must avoid with your website so that you stand out.
• What we mean by ‘live interaction’ and how that will help grow your tribe quickly.

Show notes and links: https://leadyourtribe.co/brand/

We end up feeling ‘Imposter Syndrome’ and we end up just writing and sharing content that we think people want to hear. We water down what we have to say and that results in us feeling crummy because we aren’t sharing what makes us awesome and little to no engagement because the soul has been taken out of our content.

In this episode Dale and Kyle share some simple ways to help you find your voice when sharing things online.

Show notes: https://leadyourtribe.co/more-you/

Since re-launching the podcast in March 2020, Dale and I have become aware that there are topics that we love to talk about and one's we don't. There are also topics that you love to listen to, and one's that you don't. And these two sets of topics actually line up.

We wanted to come up with a new name and purpose for the podcast that reflects that.

Listen to today's short episode for all of the details:

Things the new podcast will help you with:

• Learn from other experts and leaders we admire. You can expect to see some special episodes now were we interview authors, entreprenuers, coaches, musicians and more who have successfully made a living by growing a tribe that supports them.
• Get better at leveraging your time better so you can have a bigger impact. Going online during the pandemic has probably given you a taste of how you can better use your time and skills to support more people. We'll share strategies and tips to help you make the most of this.
• Make a living from serving your tribe. What if you could make a living by just helping people? You can. The beauty of growing a tribe is that you help and support them and in turn the tribe lifts you up and pays you. Win Win!
• Grow and light up your tribe. A bigger, more engaged tribe means more sales. If you're in this to make a living this is an important part of it! We'll share courageous, intuitive ways to magnetise people to your tribe and get them hooked on you!

Episode 1 of the new podcast drops on Friday 25th of August.

LeadYourTribe.co

The bit that we often struggle with though is finding people to buy the thing we made. Whether it's having an effective marketing strategy for getting more clients into your sessions or getting people to sign up to your online sessions, it's often put in the too hard basket.

Over the past month we've been sharing a series on how to go from idea to a product you can sell.

Hopefully at this point you’ve come up with a good idea, you’ve tested that idea, you’ve started to build an audience and now you know for sure people are interested. Now comes that part you've been avoiding, selling it!

In this episode we talk all things selling, how much time to put into your product, what that final product should be (a service, a book, a course, what?), how you should price it and many other tips.

Full show notes: https://www.bootcampideas.com/launching-trainers-tribe/

But there are pit falls to be wary of. How to you find someone you can trust? Do you split things 50/50? Is it better to hire someone or partner with them?

That and more answered in today’s episode of The Trainers Tribe.

Here are some of the tips we cover:

• Don’t pair up with someone the same as you, make sure you have complimenting skills (diversity is good).
• Your values however, should be the same or similar.
• Doesn’t need to be a 50/50 agreement, go by what each person is bringing to the table (time, money, skills, resources).
• Make sure both people enjoy the aspect of the business they are in charge of.
• Start with a few small projects with clear end dates to test out how you work together.
• Make it collaborative, you should both have input into what your idea will look like.

Full show notes: https://www.bootcampideas.com/fitness-business-partnerships/

If you struggle with consistancy then start small. Try just 30 minutes a week dedicated to building your audience. Spend the first 15 minutes creating something to post then spend the next 15 minutes deliberately diving into where your audience is hanging out and help them.

If you feel like you don't have anything valuable to offer then know this: You don't need to be an expert, you just need to be a little bit further along the path than someone else. In fact, you can remember clearly what struggles you faced and are in a great position to help those who are just behind you.

Links Mentioned

• Podcast: 5 Steps to Creating an Online Offer
• Tool: Canva
• Tool: SocialBee
• Tool: The Ready State
• Instagram: Wayne Schwass
• Podcast: Dale interviews Wayne Schwass (coming Monday!)

Perhaps a new service you've been wanting to add in addition to your group fitness sessions.

How do you know if it will take off?

In our experience ideas don’t work in reality for one of two reasons:

1. We get so excited about the idea that we sink heaps of time and money into creating it only to launch it to the world to find no one wants to buy it (this is more Dale)
2. The idea feels too overwhelming (too much time, money or skills we don’t have needed) and we procrastinate indefinitely bringing the idea to life (this is more Kyle)

In today’s episode we cover what to do if you’re guilty of either of these.

Dale shares a story about creating a full membership site and launching to crickets and another one about how one social media post turned into a new business for him. Kyle shares about how he tested out a nutrition accountability service with in a pilot group in his bootcamp and what he learned from that.

Plus a bunch more like:

• What a Minimum Viable Product (MVP) is
• Ways to easily test your idea with spending heaps of time and money
• Why trying and failing can often lead opportunities and good learning for future projects
• How to let go of an idea you love when it’s clear it’s not going to work
• What a Bootcamp Sandwich is

This episode covers Step 2 of our recent episode 5 Steps to Creating an Online Offer. Check out the original episode or our Step 1 deep dive.

Support the Pod

Speaking of ideas, The Trainers Tribe, was an idea we had and wanted to create. We started with a few episodes and now are up to 54 episodes!

If you love what we do, please consider supporting us by leaving us a review. Go to the Reviews tab on Apple Podcasts and leave us a review or rating. We love reading these. Thanks!

Full show notes: https://www.bootcampideas.com/big-idea-life-trainers-tribe/

Start by asking yourself: Will this solve a problem for my clients?

Kyle shares how he solved two problems, wanting to find a new career and needing workout ideas for his sessions, by creating Bootcamp Ideas. Dale shares about how Energetic Education was created by a frustration with boring professional development workshops.

Full show notes: https://www.bootcampideas.com/solve-problems/

Download our 5 Steps for Creating an Online Offer cheat sheet.

In this episode we walk you through 5 basic steps to putting out your first ever online offering, whether that's a product or online member portal.

Be sure to download the accompanying cheat sheet.

• A little check-in with Dale & Kyle [1:15]
• What you can do with an online offering [6:30]
• Step 1: What is the Problem you’re trying to solve? (And does anyone care?) [7:35]
• Step 2: Test your Idea [12:25]
• Step 3: Build your Audience [18:50]
• Step 4: Pick your Platform [24:45]
• Step 5: Create and launch your Offering [40:30]
• Right here, right now [55:15]

Download our cheat sheet with the 5 steps broken down into baby tasks you can complete. It includes our recommended tools and software to use too: https://bootcampideas.ck.page/d4f9a4368f

Show notes: https://www.bootcampideas.com/create-online-offer/

Once again, Kyle gesticulates wildly while talking, this time when explaining the difference between strategy and tactics. Dale shares the strategy (and then specific tactics) he used to leave full time teaching and become a presenter and keynote speaker for teachers and corporations.

Some other things answered:

• How can you tell the difference between strategy and tactics?
• What’s the difference between a plan and a strategy?
• How to create unique tactics based on your strategy?

Got a question for us? Ask here.

Show notes: https://www.bootcampideas.com/tactics-strategy/

What we talk about:

• CECs vs. what you’ll learn [1:20]
• Do you need to earn CECs or be registered to train people? [4:30]
• We pull back the curtain on how continued education works [6:30]
• What makes a course interesting? [10:30]
• Where we go to learn and upskill [14:30]
• Do you need points? Other options you can take [21:20]
• Right here, right now [26:35]

Full show notes and links: https://www.bootcampideas.com/cecs-trainers-tribe/

The pandemic we're in is a marathon, not a sprint so we need to be mindful of marketing in way that is sustainable. 

In today's episode Dale and Kyle share two ways to effectively spread the word on what you're doing. The 'Level 1' version just takes 5-10 minutes per day (which everyone can find time for) while the 'Level 2' version takes more time but can work really work as a long-term strategy.

The big take aways are:

• Don’t feel like you need to emulate big brands in the way they are advertising.
• This is a time for conversations, not just putting stuff out there for the sake of putting stuff out there.
• Consistency is king, so make it easy for yourself.

Here are the timestamps if you want to skip to a specific topic:

• The key for small business marketing [3:00]
• 5-10 minutes a day strategy (Level 1) [7:30]
• The long-term investment approach (Level 2) [16:00]
• But who will look at/care about your content? [24:00]
• Right here, right now [29:00]

Who We Are

Dale and Kyle use this podcast as a way to share their advice and learnings in a casual, unfiltered format. We also both have ‘proper’ businesses where we help trainers and instructors improve their skills through various products. You can find out more about Dale and his offerings at Energetic Education and more about Kyle right here on Bootcamp Ideas.

Show notes: https://www.bootcampideas.com/get-your-name-out-there/

Dale’s run hundreds of bootcamp sessions and workshop sessions from all around the world. Often to groups of people where a lot of them don’t know him.

He shares how he gets people engaged and having fun quickly and then leaving the session talking about what they experienced to others.

Topic Times:

• Welcome to the show! [0:00]
• What to add to the start and end of your sessions [3:20]
• Dale share’s 6 icebreaker games to kick off your session [5:50]
• Using games as breaks and a tool for connection [12:30]
• Keeping clients engaged in your Facebook group [16:00]
• Right here, right now [19:50]

Who We Are

Dale and Kyle use this podcast as a way to share their advice and learnings in a casual, unfiltered format. We also both have ‘proper’ businesses where we help trainers and instructors improve their skills through various products. You can find out more about Dale and his offerings at Energetic Education and more about Kyle on Bootcamp Ideas.

Show notes:  

Show notes: https://www.bootcampideas.com/soup-trainers-tribe/

Plus, early on in the episode there is a HUGE personal announcement from Dale. You’ll have to listen to find out what it is.

• Different habits you can try to read more [2:35]
• Book 1: Shoe Dogs by Phil Knight [5:50]
• Book 2: Delivering Happiness by Tony Hsieh [13:00]
• Book 3: That Will Never Work by Marc Randolph [17.55]
• Book 4: The 4 Hour Work Week by Timothy Ferris* [23:45]
• Book 5: The $100 Startup by Chris Guillebeau* [31:00]
• Book 6: The Power of Vulnerability by Brené Brown [37:10]
• Right Here, Right Now [45:25]

Support The Podcast

We keep this podcast ad-free, so here's an un-addy ad (of sorts) in our show notes!

You can support this free podcast by signing up for paid resources from Dale and Kyle like BootCraft and Fitness Game Zone. It's a Win, Win, Win because you get access to a great resource that will help your fitness business, we get money to keep making the podcast and that improves the fitness industry overall with trainers armed with good knowledge.

Show notes: https://www.bootcampideas.com/books-trainers-tribe/

To do lists seem like a good idea but between planning and teaching classes, being there for your clients, and all the behind the scenes that need to be done in the business and then taking care of your house and family the time runs out quickly.

Especially when finding time for marketing? Between the 17 thousand social media platforms, each with a different strategy you need to learn, it can all seem utterly overwhelming.

So today we want to help!

We cover what works for us and discussion time blocking, urgent versus important, to do lists, how to stay consistant and the Joy Of Missing Out.

Timestamps:

• 168 hours [1:00]
• What is consistency? How can I get it? [6:10]
• I do really well for a while, but then I fall off the productivity wagon [8:55]
• How to know what task most important [18:30]
• Tips for To Do Lists [21:00]
• Where to spend your time with your marketing (JOMO – Joy Of Missing Out) [30:30]

Full show notes & links: https://www.bootcampideas.com/time-management/ 

Cancelling last minute, not showing up, arriving late, injuries, getting sick, sleeping in and more. I’m sure you’ve experienced your fair share of these.

In today’s episode Dale and Kyle share with you what’s going on in the minds of clients who are repeat offenders of being flaky and how you can get them motivated and inspired to come once more.

Here’s some of the topics we cover:

• The client who keeps saying they’re coming and never turns up [1:15]
• How to discover your Ideal Client [10:15]
• Build in some accountability [13:45]
• Understanding what’s going on when a client is flaky [15:35]
• Make it magical [25:20]
• Dale champions resilience in young’uns [29:20]
• Right here, right now [32:10]

Support the Podcast

Clients flaking out because your workouts aren’t very good? You can support podcast and get awesome group fitness ideas by signing up to Fitness Game Zone or BootCraft.

Resources Mentioned

• Podcast: Marketing Without Marketing – The Trainers Tribe
• Cadbury
• Book: Braving The Wilderness by Brené Brown*
• Annual Bootcamp Ideas Competition voting is open
• The Ready State
• Audible
• *NEW* Fitness Game Zone

Full show notes: https://www.bootcampideas.com/flaky-clients-ttt/

The original episode was so long that we decided to split it into two pieces. Last week we covered guideposts 1 to 4, this week we're covering the 3 remaining guideposts.

Guidepost 5: Time To Increase Your Prices (and what to do with clients who can’t afford it) [1:15]

Guidepost 6: Think Of Another Revenue Stream [11:30]

Guidepost 7: Be Kind To Yourself [27:40]

Support the Podcast

Love this episode? You can support the continued creation of this ad-free podcast by purchasing the services we offer like Fitness Game Zone and BootCraft.

Full show notes and links: https://bootcampideas.com/relaunching2/

Exercise has been one of the few things that our governments have continued to recommend we do through out this pandemic. Now, with small gatherings of people outdoors being introduced in Australia and other countries, people are going to be looking for ways to rebuild their exercise habits.

In today's episode we talk about how to relaunch your bootcamp to the world and make it better than before (for both you and your clients).

In this episode, Part 1, we cover:

Guidepost 1: Design It How You Want It To Be [2:15]

Guidepost 2: Select The Clients and Hours You Want To Work [8:00]

Guidepost 3: Add Extra Value [10:00]

Guidepost 4: Introduce Wellbeing Challenges Each Week [14:10]

In Part 2, which will be released next Friday, we cover:

Guidepost 5: Time To Increase Your Prices (and what to do with clients who can’t afford it) [21:00]

Guidepost 6: Think Of Another Revenue Stream [31:20]

Guidepost 7: Be Kind To Yourself [47:15]

Support the Podcast

Love this episode? You can support the continued creation of this ad-free podcast by purchasing the services we offer like Fitness Game Zone and BootCraft.

Full show notes and links: https://bootcampideas.com/relaunching1/

Should you stop doing online stuff? Should you do a bit of both? Will your clients even want to come back?

That, and more, is what we cover in today’s episode of The Trainers Tribe.

• 0:55 – Listener Question: What is going to be clients biggest barriers to returning to face-to-face training? What can we do to alleviate this and motivate clients from a heart-centered place?
• 4:50 – Dale talks about the opportunity here.
• 7:15 – Keep your clients updated (daily at the moment)
• 11:30 – The power of personal check-ins
• 17:15 – Use this Personalised Check-In Message Template
• 20:30 – Why bookings are essential! Get members to commit.
• 32:30 – Is it worth running extra sessions (because gathering sizes are limited)?
• 36:05 – Right here, right now

How to support The Trainers Tribe

If you’ve been loving these new episodes of The Trainers Tribe and you want some way of supporting us here’s a couple of ways we’d really appreciate support:

1. Apple Podcasts users: Leave a Review for us in the Apple Store. Simply tap the Reviews tab, then tap “Write a Review” at the bottom of the screen.
2. Or if you’re not already, you can become a member of BootCraft and/or Fitness Game Zone. Both are amazing resources for trainers and the income they provide allows us to do things like make this podcast for free with no ads.

Participate

• Join our free Facebook group: The Trainers Tribe
• Ask us a question

Full show notes: https://bootcampideas.com/returning-to-face-to-face-training/

For example: Spending a week asking yourself whether your sessions should be at 6:00 or 6:30 will leave you feeling worn out without much to show for it. If you spent that same week instead asking yourself what you'd like to help your clients achieve in 5 years, you'd end up with a much better idea of where you are going.

In this episode Dale and I (Kyle) talk about the difference between high quality and low quality questions. I share some stories about getting stuck on low-level questions and what I did to move forward and Dale shares 6 amazing high quality questions he asks himself each day.

We then finish off the pod by answering a bunch of common questions so that you don't have to spend lots of time thinking about them:

• How long is the best session? 45 minutes or 60 minutes or another time? (thanks Peter from Wales) [skip to 14:40]
• What is the best course to do for trainers? (Or place to get qualified as a trainer?) [skip to 18:20]
• What is a good system/software for tracking my clients? [skip to 21:00]
• Should I offer a free trial? [skip to 22:50]
• After this is all over, what is a good way to set up a hybrid offering for my sessions (virtual sessions and face to face)? [skip to 26:30]
• What is a good formula for a 12-week challenge? [skip to 29:45]
• How do I get noticed? [skip to 34:05]
• How can I help clients with their nutrition? [skip to 36:55]

Got a question for us? Ask away.

Other useful timestamps:

• 4:30 – Asking questions as a way to avoid doing what you need to do (instead of taking action)
• 7:00 – Start your day with good questions
• 11:00 – What can you do when you get stuck on a question?
• 14:20 – Rapid fire questions (see times above)
• 39:00 – Right Here, Right Now

Support the Podcast:

Love this episode? You can support the continued creation of this ad-free podcast by purchasing the services we offer like Fitness Game Zone and BootCraft.

Resources Mentioned:

• Apps:
  • Jugar Life (for journaling questions)
• Client Management Software:
  • Mind Body Online
  • PTminder
• Explosive Custom Macros
• Globber Scooter
• Links to see if you can train face to face again:
  • Australia State by State:
    • FITREC
    • Fitness Australia
  • USA State by State:
    • New York Times
  • I’ll add more countries as I find them. If you know of a good resource, tell me!
• Ask us a question!
• Join The Trainers Tribe Community Facebook Group
• Instagram:
  • Dale Sidebottom
  • The Virtual PT
  • Bootcamp Ideas
• Facebook:
  • Bootcamp Ideas
  • Energetic Education

Full show notes: https://bootcampideas.com/questions/

Today’s episode is inspired by a question from a listener, Donna from New York (if you have a question for us you can ask it here).

She wrote:

This question lead Dale and Kyle on a 30 minute conversation about success, poor marketing techniques, B.S. and comparing yourselves to others.

Links and timestamps are below.

• 0:45 – Quick update on how some state’s are letting face to face group fitness sessions resume
• 4:00 – Are the terms ‘grow or die’ and ‘maintenance is a myth’ true? Do I really have to keep growing my business?
• 7:45 – False dichotomies and bad marketing
• 10:15 – Investing in new clients versus your existing clients
• 13:30 – Defining your own version of success
• 16:50 – Being present with what you DO have
• 19:30 – The endless treadmill of comparison
• 24:00 – More on defining your own version of success
• 28:45 – Right Here, Right Now

Quotes

- Dale Sidebottom

- Kyle Wood

Leave us a Voicemail

You can now ask us a question or leave us a comment in on our online voicemail. We'll answer your questions in future episodes and use your comments to help pick the podcast topics.

Just like you love getting to hear us, we'd love to hear your voice too.

Click here and scroll down to leave us a message.

Full show notes: https://bootcampideas.com/success/

There is another way to find clients, a better way, a more respectful way, and that’s what Dale and Kyle are talking about in today’s podcast episode.

They dive into how to create an impact and gather a tribe, without using stereotypical marketing tactics.

• 4:30 – Why the way you’re marketing needs to change
• 6:00 – Are you going to keep doing what you’re doing?
• 7:15 – Why empathy is important in marketing
• 9:45 – Tip: feature members of your tribe or bring others in
• 15:00 – How to find out what your tribe needs
• 17:00 – Audio/Video vs Written/Photo
• 22:15 – Incorporating the whole family
• 23:55 – The Ripple Effect
• 24:50 – Growing your tribe through this time
• 31:00 – How to handle being scared of doing these new things
• 35:40 - Right Here, Right Now - catch up on what Dale and Kyle have been up to

Support the Podcast

If you've been digging The Trainers Tribe and you want some way of supporting us here's a couple of ways we'd really appreciate support:

1. Apple Podcasts users: Leave a Review for us in the Apple Store. Simply tap the Reviews tab, then tap “Write a Review” at the bottom of the screen.
2. Or if you're not already, you can become a member of BootCraft and/or Fitness Game Zone. Both are amazing resources for trainers and the income they provide allows us to do things like make this podcast for free with no ads.

Full show notes can be found here: https://bootcampideas.com/marketing-wo-marketing/

Have you felt the emotional slump yet now that truth is landing home?

It’s so important to look after yourself in this new reality so that you can keep showing up for your clients. How you can do that is exactly what we're talking about in today's episode.

Note: Just a heads up if you're listening with kids around, I do drop an F-bomb right near the very end of the episode (I'm quoting someone) but I'll let you know before I say it so you can skip forward.

Here's what we cover:

• 2:40 – How to you find the motivation and energy to work from home?
• 6:00 – How to make the most of your ‘magic hour’.
• 8:30 – What does a day working at home look like for Kyle?
• 10:00 – Take time when you do no work at all.
• 10:20 – Should you set up a home office?
• 15:30 – What does Dale’s work day look like?
• 19:55 – What do we recommend for other people when working from home?
• 28:45 – Dale shares a more personal alternative to email and text messages
• 32:45 – Right Here, Right Now

Read the full show notes and grab links here: https://bootcampideas.com/working-at-home/

Enjoy this little behind the scenes moment!

That's the message Dale and I have been sharing for years.

But what happens when all of the things you used to build your community with like social events, team/partner workouts and other face-to-face interactions are taken away?

In this episode of The Trainers Tribe I share what I've learned from my experience of building community online over the past 10 years and Dale shares how he's been rapidly growing a community around his online bootcamps.

Building an online community and engagement is no longer optional, we all have to start doing it for our businesses and also for our clients.

Here's what we cover:

2.45 – How video and audio can help create a personal connection

4:00 – Being in shock by what has happened

6:40 – Ways to find and grow your community

11:50 – Standing out from other online services to maintain your community

15:30 – Sending out ‘Daily Missions’

16:45 – PEG effect (Play, Exercise, Gratitude)

20:30 – Vulnerability and uncomfortability

21:25 – How to find the courage to put yourself out there

28:25 – Everyone starts somewhere

32:25 – Right Here, Right Now

Support the Podcast

We don't use ads to pay for the creation of this podcast. Instead, you can support us by purchasing the services we offer like Fitness Game Zone and BootCraft which gives us money to make the podcast free to all and gives you access to a really helpful resource. Win, win!

Full show notes:
https://bootcampideas.com/community-online/

Welcome old listeners and new to a brand new episode of The Trainers Tribe. We're kicking things off this episode by talking about Pivoting.

Just like in sport where a player pivots on the spot to change direction and keep playing, pivoting in business is about changing the direction of your business to stay relevant without the need to quit and destroy everything you worked so hard for.

Right now everyone in the face-to-face fitness industry is being forced to pivot online. While initially this can seem shocking and a cause for anxiety, another way to look at it is that new opportunities are now at your fingertips.

In today's episode we talk about:

2:50 – What opportunities have been created for you in this situation?

11:50 – How can this situation create something better?

13:20 – Are you being selfish?

15:18 – How to engaging clients through the screen

19:15 – How can you have more impact?

19:55 – Why Dale is running sessions for free and when he will start charging money

24:35 – Should you still charge money for your sessions?

26:58 – Right Here, Right Now

Support the Podcast

Love that we're back? You can support the continued creation of this ad-free podcast by purchasing the services we offer like Fitness Game Zone and BootCraft.

Show notes: https://bootcampideas.com/pivoting/

Kyle here! On today’s episode I’m really excited to have on one of my hero’s and mentors, Jonathan Fields. I was actually quite nervous giving this interview so I apologise if I’m not my chirpy self.

I had Jonathan on to talk about his new book, and while we do touch on it, he ended up dropping some incredible wisdom on us about running crazy-successful fitness businesses.

Jonathan has built and sold two fitness businesses, one a high end PT facility in New York, the other, one of the largest, if not the largest, yoga teacher training studios (also in New York). In this episode he shares with us:

• Pivoting from working a full time job in law to becoming a Personal Trainer
• How he looked for gaps in the market for great opportunities
• How community and caring was an essential part to the growth of both businesses (and his other ventures)
• What ‘asking Why 5 times deep means’
• The art of making fitness accessible to non fitness junkies
• What the three Good Life Buckets are and how we can use them as trainers
• How to create a ‘container’ that fosters community

He leaves us with a challenge and some wisdom that I know you’ll really love so make sure you listen to the end!

Links mentioned:

• Contact Jonathan: JonathanFields.com | GoodLifeProject.com | Twitter | Instagram
• Jonathan’s new book
• Sonic Yoga

More about Jonathan:

Jonathan Fields is on a quest to inspire possibility. A New York City dad, husband, entrepreneur and award winning author, he founded mission-driven media and education venture, Good Life Project®, where he and his team lead a global community in the quest to live more meaningful, connected and vital lives, produce a top-rated podcast and video series with millions of downloads and views in more than 150 countries, and offer a growing catalog of events, trainings and courses. His new book, How to Live a Good Life: Soulful Stories, Surprising Science and Practical Wisdom, offers a gateway to a life of meaning, connection and vitality.

This episode is especially relevant as Dale just stepped big-time out of his comfort zone (and kicked a lifelong goal) of speaking at a TEDx talk. We're looking forward to sharing the recording with you once it become available.

What are you avoiding doing that you’re afraid to do?

We all have these and instead of doing them we dance around them with ‘busy’ work which holds us back from achieving and doing what we really want.

In this week’s episode Dale and I share stories about how doing something we feared ended paying off big for both of us.
Then we dive into how to make those big scary things you want to do more manageable and achievable so you can stack the odds in your favour. Sometimes the sheer size of a project can seem overwhelming.

Have a listen to this episode hear our advice.

Our challenge to you

Decide what that one scary thing you’ve been avoiding doing is.

Will it take less than 5 minutes? If not, how can you break it down into steps that take less than 5 minutes?

Write it down then join our Facebook group and share what it is.

This week commit to doing that one, scary task. The outcome doesn’t matter. What matters is that you do it!

Let us know once you’ve completed it.

So if you’ve been thinking of finally starting your own bootcamp this year or if you feel like your bootcamp
could do with a restart, grab a pen and paper, hit play and start taking notes.

You’ll learn:

• What equipment you should invest in first
• How to find your first few clients
• What business tools you need to run things smoothly
• How to plan awesome workouts that get talked about
• If you’re a new listener, you’ll also learn which of our existing podcast you should listen to first
• How much you should charge
• Where you can go for more help

Jase talks about his passion for fitness and the steps he has taken to become a leader in the fitness industry.

Jase covers his top advice for trainers who are starting out. Having started with a morning bootcamp of just four people, to now running a training facility in one of Melbourne’s busiest suburbs with over 70 members, this is an episode worth listening too. In addition to the day to day management of Firm Butt Fitness which Jase runs with his partner, Jase also talks of other exciting projects on the go, including an upcoming health and fitness retreat in Bali.

If you’re not doing anything on social media at the moment we recommend starting with Instagram. Stick at
it and you’ll get better as you practice.

People like seeing themselves on social media so sharing pics of your clients is great (with their permission).

Dale’s tips for posting:

• Best time of day: 6-9pm at night for morning clients
• #hashtags to include: location, city, type of training, business name, fitness, fiffam, outdoor training,
• bootcamps
• Best things to post: A mix of group shots (popular) and promotions

Social media is great for helping clients keep their finger on the pulse and engaged between sessions and
while they’re on holiday.

If you want to take things to the next level, set up a private community like a private Facebook Group.
If you’re unsure whether to have a group that’s open to everyone or just existing clients, answer this
question: Are you using this to deepen what you have or just give people a taste?

If you want to do both you could always have 2 groups, one for clients and one for everyone.

One thing you must do is be clear about the purpose of the group. What is this group for? Why does it exist?

How will it help it’s members? If you don’t have one people that’s clear people won’t engage.

Links:

• Facebook Insights – check when your clients are on social media
• Adobe Spark Post (iTunes) for photo editing
• Canva.com for making awesome images

Dale has found friendships have been a huge part of the success of his group.

Dale Tip: Learn as much as you can about your client. Get to know them.

Find out things like their partner name, favourite sporting team, kids names, birthdays, what they did on the
weekend. Write it down at first and over time you’ll remember these things.

We also discuss the topic of Wellbeing ie. someone’s base level of how OK they feel.

Fitness is just one aspect of Wellbeing, Nutrition is another, but there is also Mental Health (handling stress,
how do you feel when you wake up in the morning?). Meditation has come back to help with this.

Spirituality is another big aspect.

Kyle defines spirituality as the understanding of yourself and what you want. It’s also the understanding that
your actions impact the world around you.

If someone isn’t coming to our sessions the problem might not be that your workout isn’t good enough or
you’re doing something wrong. It could be in one of these other areas.

We need to meet people where they are at. For example: Don’t smash someone in a workout who has low
Wellbeing. On the other hand if someone is feeling great, let’s help push them.

Links:

• Brené Brown – Listening To Shame
• Chris Neason – Better Exercise Physiology

Dale has tried a ton of different things: letterbox drops, Facebook promos, flyers up in cafes, etc. What he's found that's worked best for him is Google Ads. 

Dale pays an expert to manage all of his Google Ads, it's expensive but he still get's a good return on investment. It takes up no extra time for him so he can focus on running great sessions and his business.

This is what work's best for Dale. How can you get leads in your area? Use trial and error.

Take some time to learn basic marketing skills instead of just following a step by step process in the
latest fad.

Being able to write good copy translates across all different kinds of marketing so it’s a great skill to have.

Some tips:

• Ugly gets attention. You don’t need a graphic designer for your marketing flyers.
• Less is better. Just share enough to get people contacting you. Don’t overwhelm them. This seems
• counter intuitive we know.
• The best marketing is usually from work of mouth. See last episode.

Now on to the main part of today’s episode, are you marketing too much? Are you just spamming people?

Check out Simon Sinek’s talk or book below and get really clear about Why you are running your business.
When you know what you stand for, like-minded people will be attracted to your business and will be
wanting to sign up.

Do this by:

• Soft selling (inviting people to join you) instead of hard selling (limited-time, heavy discount, sign up
• now)
• Avoiding heavy discounts just to get people to sign up. You’ll attract the wrong kind of person.
• Letting go of leads that aren’t ready to sign up. Be understanding.
• Avoid quick fix tactics that boost you short term but hurt you long term.

Get help, read books and learn about marketing in general. It will help you either do it yourself or
communicate with someone who can do it on your behalf.

Links:

• Start with Why – Simon Sinek (I did the audio version and loved it)
• Start with Why – TED (for those who want the short version)

We’re going to pull apart each aspect of this topic and do a deep dive each episode into one aspect.

Episode 1 is on our favourite part of finding and keeping clients: Building Community

Let’s dive in:

The first thing to know about building community is making people feel part of something. Do this through
making it enjoyable and creating teamwork. Check out one of the fun workout podcast episodes we’ve done
(S01E05 and S01E10).

Here’s some other tips on helping people feel a part of something:

• Being welcomed/greeted
• Make it their thing outside of work/friendship circles
• Surrounded by people they feel like they know

So how do you create that? Here are some of our tips:

• Start at your workouts –> make them a community event (check out planning the perfect session)
• Come for the trainer and exercise, stay for each other
• Social events – they want to interact with each other in another way
• Facebook group or whatsapp style group

During session be sure to:

• Introduce new clients to group
• Create discussion among the group by remembering personal things about clients
• Find out what they are doing – make notes
• Create conversation during stretches – eg. what are you having for dinner?

Dale translation: Aks means asks

Make sure you’re getting people to buy in emotionally – do this by committing to what you’re selling. Be
yourself and you’ll attract like minded people which will make it easier to create community.

One thing Dale has been doing is creating a play environment (see book below) so people can be something
they’re not normally allowed to be in any other part of their life. Life can be stuffy, give people a place to
break loose.

Finally, do it right and people won’t even realise what you’re doing.

Links:

• Play by Dr Stuart Brown
• Dr Stuart Brown TED Talk: Play is more than just fun
• Energetic Education Podcast
• Steven Kotler on The Joe Rogan Experience talking about Flow States (language warning)

We all have these and instead of doing them we dance around them with ‘busy’ work which holds us back from achieving and doing what we really want.

In this week’s episode Dale and I share stories about how doing something we feared ended paying off big for both of us.

Then we dive into how to make those big scary things you want to do more manageable and achievable so you can stack the odds in your favour. Sometimes the sheer size of a project can seem overwhelming.

Have a listen to this episode hear our advice.

In this episode we dive into how we plan the sessions that we have used at our bootcamps. The same one’s that you see shared on here.

We aim to pull back the curtain on the decisions we make and the process we use to stay on top of planning.

You’ll find out all about:

• How Kyle and Dale plan their weeks differently
• Why Kyle looks at his workouts and mix of variation a month at a time
• Why Dale has chosen Monday to be Circuits, Wednesday to be Boxing, Thursday to be Games and Challenges and Saturday to be a combination workout with his bootcamps
• How Kyle scaled the difficulty of his sessions to reinforce technique while still giving great workouts
• Why Dale plans all of his workouts with 3 sections. Hint: It’s got to do with client retention.
• Why Kyle does longer warm ups than Dale and why Dale always includes a finisher/game at the end of his workouts
• How to plan sessions for different fitness levels and abilities so that everyone leaves having had a great workout
• What we do when we get odd numbers (especially in boxing workouts)
• What to do when it’s wet and you can’t do the workout you planned

We also get a bit side tracked in one part on a really important topic. That is your Game Face, or how you show up to each session. Dale shares with us how important this has been for him in turning his bootcamp into a thriving community.

Dale shares a great tip on how he uses his iPad as a giant timer so that he can stay hands free and spend more time coaching clients.

There is so much in this episode that you might want to listen to it two or three times with a pen and paper. Enjoy!