The Talking Silkworm Podcast

Audience or Community? Building Loyalty with Tonya Kubo

Talking Silkworm — Tue, 23 Dec 2025 03:00:00 -0800

Are we confusing a big, passive audience with a true community, and how do we build a space where people genuinely belong?,,

We are talking today with Tonya Kubo, a community strategist, who emphasizes that social media should be a force for connection, not just noise. Many entrepreneurs believe they have an engagement problem, but Tonya helps us understand that a struggling community is often an operations issue in disguise. She provides a clear definition of true community by outlining the "three-legged stool" model: it must allow two-way conversation between the leader and members, provide access to content, and, critically, allow members to interact with each other without the leader driving the conversation.

We explore which types of businesses—like education, non-profits, and service-based businesses—benefit the most from this model, especially those that rely on word-of-mouth marketing. Tonya explains that healthy communities are not just for positive feedback; they must tolerate criticism from invested members who want to ensure quality standards. Finally, we discuss how to manage communities sustainably, including the importance of a strong, explicit onboarding process,, and how to use automation for busy work while ensuring a human takes over for personalized responses, maintaining that essential one-to-one connection.

Key Takeaways

Community differs from an audience by requiring interaction between members without the leader constantly driving conversation.
A lack of community thriving is often an operations issue in disguise, not just poor engagement.
Start building a healthy community by defining its purpose, promise, and planning for both best and worst-case scenarios.
Community size matters less than safety; smaller groups (like 20 members) feel safer and foster the ability for people to be honest.
Use automation to handle busy work like onboarding, but always maintain human involvement for personalized conversation responses.

Resources

Tonya Kubo is a community strategist and fractional CMO/COO who has spent the last decade proving that online communities can be thriving ecosystems. She has designed and managed communities ranging from 200 to 200,000 members across various platforms. Her work focuses on diagnosing operational bottlenecks and aligning offers with audiences.
Tonya’s Website: TonyaKubo.com
Tonya’s Podcast: Find Your Freaks https://www.tonyakubo.com/podcast/

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Turning Experiences into Stories for Your Brand with Sara Lohse

Talking Silkworm — Tue, 09 Dec 2025 03:00:00 -0800

How can we transform disconnected conversations and dry data into engaging brand stories?

We often hear that storytelling is essential for branding and content creation, but nobody actually tells us how to do it. In this episode, we sit down with Sara Lohse, a seasoned marketer and accredited financial counselor, who accidentally fell into the world of storytelling after a bizarre experience on one of the biggest finance podcasts. Sara is the founder of Favorite Daughter Media and the author of Open This Book: The Art of Storytelling for Aspiring Thought Leaders. She explains that real storytelling isn't about creating a fictional world; it's about sharing the experiences that have shaped us.

We talk about creating podcast conversations that have a clear thread, starting with a strategy called the Unique Listening Proposition. We learn how to inject stories into traditionally data-heavy fields like law, finance, and real estate, making complex concepts understandable and relevant to our audience. Sara provides practical advice, including the exercise of starting with the message (the "end in mind") and working backward to find the experience that taught that lesson. Finally, we discuss how hosts can avoid "hiding behind the mic" and engage in true, balanced conversation rather than just asking rigid interview questions. This episode is key for entrepreneurs looking to use their podcast to build authentic connection and thought leadership.

Key Takeaways

Storytelling is sharing the lived experiences that shaped you, rather than trying to come up with or create a story like a novelist.
Podcasts need a Unique Listening Proposition (ULP) to create a consistent thread and avoid sounding generic or disconnected.
When integrating data, use stories to provide interpretation and explain how the information is relevant and applicable in the real world.
To discover your brand stories, begin with the lesson you want to teach and recall the specific experiences that taught you that lesson.
Podcast hosts should participate in two-way conversations and share their own thoughts to avoid the tendency of "hiding behind the mic".

Resources

Guest's Bio: Sara Lohse is a storyteller, marketer, co-founder of Branded Media, and founder of Favorite Daughter Media. She is also an accredited financial counselor who produces shows in the highly regulated finance space. She coaches people on how to be better storytellers and podcast guests. Her mission is to help people and brands use their stories to connect authentically with their audiences.

References:

Book: Open This Book: The Art of Storytelling for Aspiring Thought Leaders (by Sara Lohse) https://a.co/d/466m05l
Free Downloadable Resource: OpenThisJournal.com (for free journal prompts and writing exercises from the book)
Sara’s Website: favoritedaughtermedia.com
Referenced Podcast: Stacking Benjamins https://www.stackingbenjamins.com/ (finance podcast platform for storytelling)

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The Book as a Business Tool, Not a Sales Goal with Allyson E Machate

Talking Silkworm — Tue, 25 Nov 2025 03:00:00 -0800

Are you ready to start leveraging your book as a tool for business growth?

Books play a powerful role in building your authority and presence, especially for thought leaders and entrepreneurs. Many executives and business owners struggle to calculate the direct Return on Investment (ROI) from a book, but Allyson E Machate explains that a book is the gift that keeps on giving through indirect ROI and strategic leverage. We explore why books still carry more prestige and trustworthiness than other modern formats like podcasts and social media.

Allyson E Machate, the CEO and founder of The Writers' Ally, emphasizes the crucial need to write the right book by thinking about your end goals first—a process she calls "backwards engineering". This strategic approach ensures your book aligns with your business goals, whether that’s lead generation or securing speaking engagements. We also discuss how a book can be leveraged as a tool to build an audience, even if you are new to business, the critical differences between traditional and self-publishing for business strategy, and the fine ethical line between using AI as an assisted tool versus relying on AI generated content.

Key Takeaways

Books provide deep, one-to-one connection and authority that shorter content formats cannot.
Leverage your book as a strategic tool for generating high-value clients, not just meager sales.
Use backward engineering by defining your end business goal before finalizing your book topic.
If you lack an audience, a strategic book can function as a powerful lead magnet to grow your list.
The only ethical and effective way to use AI is as an assistant, a brainstorming partner, not a primary writer.

Resources

Allyson E Machate’s Website: thewritersally.com
Free Gift/Webinar: offers.thewritersally.com/talkingsilkworm

Ready to make your brand shine with a Podcast?:

Building Better Courses: ADDIE Model & Cognitive Load with Jackie Pelegrin

Talking Silkworm — Tue, 11 Nov 2025 03:00:00 -0800

Why isn't your course content landing, even though you have expertise in the subject?

We often think that just knowing a subject makes us ready to teach it, but effective instruction requires solid structure and curriculum design. In this episode, we chat with instructional design expert Jackie Pelegrin about how we can transform our expertise into valuable learning experiences.

Jackie helps us understand that the proven principles of instructional design transfer seamlessly from formal education (like higher ed and K-12) to informal settings, including online courses. We explore foundational models, such as ADDIE (Analysis, Design, Development, Implementation, Evaluation), and discover why it is so crucial not to skip the Analysis and Evaluation phases.

A common mistake course creators make is content dumping—a practice that goes against cognitive load theory. Jackie shares practical tips on how we can properly structure content using scaffolding, break material into manageable chunks, and build in formative assessments like checks for understanding. She also highlights the importance of incorporating learner-centered design. Finally, we tackle the ethical challenges presented by new technologies like AI, recommending the "first draft principle" to ensure we maintain human oversight and deliver genuine value to our customers. By implementing these frameworks, we can create courses that truly engage learners and keep them motivated.

Key Takeaways

Effective teaching requires a good curriculum structure; expertise in a subject alone is often insufficient.
Always start course creation with analysis: identify your target audience's needs and pain points.
Avoid content dumping; chunk content and include checks for understanding due to cognitive load limits.
Evaluation is paramount for ethical course design, ensuring the consumer achieves the desired learning outcome.
Use AI based on the "first draft principle," retaining the human loop to prevent content inaccuracy and hallucinations.

Resources

Guest:

Jackie Pelegrin is an instructor and instructional design expert, primarily working in higher education (Grand Canyon University) and K-12 curriculum design and development. She hosts the Designing with Love podcast.
Jackie Pelegrin's Podcast: https://www.designingwithloveblog.com/
Jackie Pelegrin's Website: https://www.designingwithloveblog.com/
Jackie Pelegrin's LinkedIn: https://www.linkedin.com/in/jackiepelegrin/

Ready to make your brand shine with a Podcast?:

We'll also help you manage your existing podcast show.

Reach out now! https://talkingsilkworm.com/contact/

Human-Centered Marketing: Why Most Advice Sets You Up to Fail with Rachel Allen

Talking Silkworm — Mon, 27 Oct 2025 03:00:00 -0700

Are we tired of marketing advice that promises foolproof systems but leaves us feeling burnt out and anxious?

We dive deep into the world of marketing with Rachel Allen, a marketing strategist and fractional CMO who ensures marketing actually works for her clients or helps them solve big marketing problems. Rachel is a passionate advocate for human-centered marketing because the businesses that survive are the ones that focus on people first and build quality human relationships. In this episode, she exposes several common marketing myths and pieces of advice that often set entrepreneurs up for failure.

Rachel argues that most marketing advice assumes we have control over the four factors required for a sale, when in reality, we can only control one factor—which often leads to anxiety when "foolproof systems" don't work. We discuss the dangers of vanity metrics (like downloads and likes) and how true visibility must be tied to our specific business goals, not vague buzzwords. Rachel also shares what she calls "the big lie of marketing": the expectation that a solopreneur should market like a multinational organization.

A crucial topic covered is positioning, which Rachel defines simply as "who you are and why anybody cares," noting that it is the keystone of effective marketing that people often skip over. Finally, we discuss the rising influence of AI, which Rachel views as a useful "marketing intern" rather than a replacement for human skill. This episode provides actionable insights to help us build a slow, sustainable, and enjoyable marketing strategy that truly feels like us, maintaining success by building strong human relationships instead of chasing every new trend.

Key Takeaways

Avoid the "big lie" by recognizing that solopreneurs cannot market like multinational corporations.
Sustainable marketing should feel natural and enjoyable, based on specific, measurable, and slow outcomes.
Failure of a "foolproof system" is common because you only control one of four factors needed for a sale.
True visibility must be tied to specific business goals, not just vague growth buzzwords or vanity metrics.
Positioning, defining "who you are and why anybody cares," is the crucial keystone of effective marketing strategy.
AI works best as a "marketing intern"—a tool to complement human expertise, not replace it.
Building human relationships is what sees businesses through change and uncertain times.

Resources

Guest's Bio: Rachel Allen is a marketing strategist and fractional CMO who ensures marketing works for clients or helps them solve big marketing problems. Her tagline is "human-centered marketing."

Rachel's Contact Information:

Website: https://www.boltfromthebluecopywriting.com/
Email: hello@boltfromthebluecopywriting.com
LinkedIn: https://www.linkedin.com/in/rachelallenwrites/
Instagram: @boltfromthebluecopywriting

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Podcasting: Leverage Your Time to Dominate Your Niche with Dennis Meador

Talking Silkworm — Tue, 14 Oct 2025 03:00:00 -0700

Are you focusing your marketing efforts on gaining respect from your peers, or on winning the clients who truly need you?

We sat down with Dennis Meador, an entrepreneur and expert in podcasting for businesses and authority building. Dennis has a wide range of experience, particularly in providing turnkey podcasting solutions for the legal community. He explains that many people confuse thought leadership—which is about earning peer respect—with authoritative positioning, which is about meeting specific client needs.

Dennis argues that business owners should shift their mindset away from pursuing viral hits or high vanity metrics like huge download numbers, which often translate to wasted time and money. Instead, we should concentrate on creating highly niche content for our specific client archetype, leading to extremely high conversion rates.

We also discuss how Dennis’s turnkey service makes content creation nearly effortless for busy professionals, requiring as little as a half-hour of their time per month to produce content for multiple distribution channels. Crucially, we talk about the importance of authenticity and vulnerability in building trust online, as "perfection is the new plastic". Dennis emphasizes that rehumanizing corporate America through founder-led marketing allows clients to confirm trust by seeing that the professional is who they say they are offline.

Key Takeaways

Authoritative positioning is about reaching people with specific needs and positioning yourself as the solution to their particular problem.
Ignore the temptation to go viral; niche content tailored for your specific client archetype ensures conversion is extremely high.
Podcasting is the machine used to drive an overall content ecosystem, leveraging 30 minutes of time into hundreds of marketing actions across multiple outlets.
For professionals with implied authority, building client relationships hinges on proving approachability and confirming the “know, like, and trust” factor.
Vulnerability and humanity build connection, whereas striving for perfection repels; show your earned trust by interviewing successful clients.

Resources

Guest’s Bio: Dennis Meador is an entrepreneur and expert in podcasting for businesses and authority building. As a pioneer in legal marketing with more than 25 years of experience, he´s passionate about transforming the way attorneys connect with their ideal clients. At Diem Media, he founded the “Legal Podcast Network”, a first–of-its-kind platform that turns lawyers into trusted local thought leaders through the power of podcasting.
Denis Mader´s website: https://www.thelegalpodcastnetwork.com/
Denni´s Mader personal website: https://www.dmondemand.expert/
Dennis Mader´s LinkedIn: https://www.linkedin.com/in/dennismeador/

Ready to make your brand shine with a Podcast?:

Quality Over Quantity: Measuring Podcast Conversions with, Nathalie Doremieux

Talking Silkworm — Tue, 30 Sep 2025 03:00:00 -0700

Are you tired of seeing high download numbers without any actual clients or ROI?

We had a fantastic conversation with Nathalie Doremieux about the most important topic for entrepreneurs using podcasts: converting listeners into customers. Nathalie, a problem solver with a background in tech, explains that many business podcasters have the wrong focus by chasing download numbers. She argues that downloads are only great if you want sponsors; if you want clients, you must focus on quality over quantity.

We need to shift our strategy by creating episodes that are deliberately designed to speak to our ideal listener and be actionable. Nathalie emphasizes that publishing an episode is just the start; it should be treated as a valuable asset for repurposing and relationship building. We learned that success isn't measured by platform metrics like Apple or Spotify, but by controllable key performance indicators (KPIs) on our own website, such as page visits and sign-ups.

She shares the power of her tool, Podcast Lead Flow, which uses AI to analyze an episode, ask the listener questions about their current situation, and provide a unique, customized piece of advice—like a tailored lead magnet. This process pre-qualifies potential clients and initiates a direct, one-on-one conversation via email. We discuss the importance of having a unique, actionable call to action repeated often, guiding the person who is ready to take the next step now.

Key Takeaways

Downloads are primarily a metric for attracting sponsors, so for client conversion, prioritize quality engagement over sheer quantity.
For business podcasts, reverse engineer your content strategy to ensure every episode addresses what your ideal listener needs to hear.
Publishing an episode should be viewed as the beginning of leveraging an amazing asset, not the final end goal of creation.
Key performance indicators (KPIs) for conversion must be measurable, which means directing listeners to your owned website for sign-ups and tracking visits.
Use Artificial Intelligence (AI) to amplify personalization by creating custom lead magnets relevant to the specific episode and listener input.

Resources

Guest's Bio: Nathalie Doremieux helps coaches, course creators, and podcasters turn their audience into paying members and clients—without the tech headaches or endless content creation. Her business life has involved building websites, membership sites, and online course platforms. She and her partner developed Podcast Lead Flow after realizing they couldn't connect their own podcast to their business
Website: https://podcastleadflow.com/
Nathalie Doremieux’s Linkedin: https://www.linkedin.com/in/nathaliedoremieux/

Ready to make your brand shine with a Podcast?:

Why Human Connection Matters More Than Ever, with Wes Towers

Talking Silkworm — Tue, 16 Sep 2025 09:51:52 -0700

Is AI eroding trust in your brand?

In this episode we talk about how to balance AI with real human connection in your branding and content marketing. David, shares his experience of losing trust when he sees AI-generated content or ads. Our guest expert Wes Towers discusses how we can make our brands more human, either by using AI tools smartly or, more importantly, through real human interaction. Wes brings a unique perspective from his long career in marketing for the construction industry, where human connection is super important. He explains why keeping that human touch is key in today's AI world, how to find a good balance between AI's efficiency and your brand's unique voice, and common mistakes businesses make when they let AI run their marketing. You'll get tips to help your brand stand out and build real relationships in our digital world

Key Takeaways

AI-generated content often devalues brands and erodes trust due to its lack of authenticity and uniqueness.
Human connection fosters stronger bonds through personal stories, vulnerability, and genuine interaction, much like appreciating original art.
Utilize AI as an enhancing tool, not a dictator of your message, to maintain your unique and authentic brand voice.
Define your brand's voice and core values clearly in a document before integrating any AI tools for consistent communication.
Face-to-face interactions and in-person networking are gaining value as a counterbalance to the growing prevalence of AI.

Resources

Guest Bio: Wes Towers is a marketing and branding expert with extensive experience, particularly in the construction industry. He focuses on humanizing brands and helping businesses balance the use of AI with maintaining authenticity. He is the founder of Uplift 360.
Wes Towers' Website: uplift360.com.au
Wes Towers' LinkedIn: https://www.linkedin.com/in/westowers/

Ready to make your brand shine with a Podcast?:

We'll also help you manage your existing podcast show.

Reach out now!

https://talkingsilkworm.com/contact/

Podcasts as Business Assets: Building Community and Authority for Your Brand

Talking Silkworm — Tue, 12 Aug 2025 03:00:00 -0700

Discover why an educational podcast is a powerful asset for your brand. This episode explores how podcasts foster community and build authority, offering practical insights for content creation, engagement, and long-term growth, whether you're a small creator or a large company. Learn to leverage podcasts to connect deeply with your audience.

Top Takeaways

Podcasts humanize your brand, building authority and fostering loyal, enduring community connections with your audience.
T Podcasts are valuable, long-term business assets that retain audience attention longer than video and offer lasting value.
Consistent publishing (ideally one episode per week) and active promotion between episodes are crucial for audience growth.

Helpful Links & Tools

Contact for podcast setup and production assistance: https://talkingsilkworm.com/contact/

Music for Your Podcast: Why It Matters & Where to Find It

Talking Silkworm — Tue, 29 Jul 2025 03:00:00 -0700

Elevate your professional content, from podcasts to online courses! This episode talks about the common mistake of using unlicensed music, explaining why music matters for your brand and how to find it legally. Protect your projects and ensure smooth monetization by understanding essential copyright rules and where to get safe, high-quality audio.

Top Takeaways:

Licenses vary: check for attribution, project limits, and commercial use.

Music enhances emotional connection, making content memorable.

Never use music intended for personal consumption in projects.

Helpful Links & Tools:

Adobe Enhance: https://podcast.adobe.com/en/enhance
Moby Gratis (Moby’s free music catalog): https://mobygratis.com/
Pixabay: https://pixabay.com/
Incompetech: https://incompetech.com/music/

◦ Note: For all free platforms (Moby Free, Pixabay, Incompetech), it is crucial to check each individual track's license terms as they may vary even within the same platform

Artlist.io: Artlist.io

PremiumBeat: https://www.premiumbeat.com/

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Are you a Marketing Manager at an online course platform looking to leverage the power of audio to attract instructors, build community, and enhance your brand? The Talking Silkworm Podcast delivers actionable insights and proven strategies for EdTech platforms seeking to amplify their message through strategic podcast production. Join us as we explore how to use audio to connect with educators, showcase platform value, and establish your LMS as a leader in online learning.

https://talkingsilkworm.com/

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Spotify

https://open.spotify.com/show/5m7Bwcj25AWzFauETrAWku

Apple Podcast

https://podcasts.apple.com/us/podcast/the-talking-silkworm-podcast/id1523920901

Follow us on Social Media: Find us on TikTok, Facebook, and Instagram.

@talkingsilkworm (IG) https://www.instagram.com/talkingsilkworm

Create Lasting Content: The Evergreen Power of FAQs

Talking Silkworm — Tue, 15 Jul 2025 03:00:00 -0700

Is your online course platform answering the same questions over and over? In this episode, we show how FAQs can be a useful tool. Learn how to use them to bring in instructors, build trust, and give your audience helpful, lasting information. We also cover how to use podcasting and content reuse to grow your brand and community.

Top Takeaways:

Don't think any question is too simple; your audience needs clear and helpful answers.

Keep a record and sort your FAQs so it's easier to create new content later.

Make sure your FAQ answers are specific to your audience and industry, rather than being general.

Vocabulary Corner:

FAQ (Frequently Asked Questions): A list of common questions and their answers about a topic, product, or service.
- Example sentence: "Please check our FAQ section if you have questions about our company's new policy."

Pain points: Specific problems or challenges that a customer or audience experiences.
- Example sentence: "Identifying customer pain points is crucial for developing effective marketing strategies."

Evergreen: Content that remains relevant and useful for a long period of time, often years.
- Example sentence: "Our article on effective meeting phrases is an evergreen resource for professionals."

Repurpose: To adapt or transform existing content into different formats or for different uses.
- Example sentence: "We can repurpose the webinar into a podcast episode and a series of social media posts."

Content pipeline: A planned series of content that is created and published over time.
- Example sentence: "A strong content pipeline helps us consistently deliver value to our professional audience."

Helpful Links & Tools:

Google's SEO tool: This tool helps you find popular search terms and questions people are asking online.

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https://talkingsilkworm.com/

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Spotify

https://open.spotify.com/show/5m7Bwcj25AWzFauETrAWku

Apple Podcast

https://podcasts.apple.com/us/podcast/the-talking-silkworm-podcast/id1523920901

Follow us on Social Media: Find us on TikTok, Facebook, and Instagram.

@talkingsilkworm (IG) https://www.instagram.com/talkingsilkworm

Why Your Podcast Doesn't Need to Sound Perfect: Differences Between Oral and Written Language

Talking Silkworm — Tue, 08 Jul 2025 03:00:00 -0700

Are you trying too hard to sound perfect in English, afraid of every pause or small mistake? In this episode, you’ll learn why you don’t need to be perfect to be a great communicator. We’ll show you how using real, natural speech helps you connect better, sound more human (not like AI!), and speak with more confidence at work or in business.

Key Takeaways:

Spoken English is more relaxed and flexible. It includes your voice tone, speed, and pauses, all of which help people understand what you mean.

When you explain something at work or give a talk, use clear language and real examples.

Things like starting over, repeating yourself, or leaving a short silence aren’t bad; they often show you’re thinking or being honest.

Vocabulary Corner:

Over-editing: Fixing your speech too much by cutting out all pauses or natural moments. This can make you sound stiff or robotic.
- Example sentence: "Her speech felt unnatural because of too much over-editing."

Paralinguistics: The non-word parts of speaking (like tone, pitch, or speed) that add extra meaning.
- Example sentence: "Watch their paralinguistics, their voice tone might say more than their words."

False Starts: When you begin a sentence, stop, then start again or rephrase. Totally normal in real speech.
- Example sentence: "He had a few false starts, but his message was still clear."

Rapport: A good connection with someone where communication feels easy and natural is important for teamwork and networking.
- Example sentence: "She built a great rapport with the client during the meeting."

Retention: How well your audience remembers what you said.
- Example sentence: Example: "Use simple words and stories to improve audience retention."

Helpful Links & Tools:

Listen to the Podcast: Subscribe on YouTube, Apple Podcasts, or Spotify.

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https://talkingsilkworm.com/

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Spotify

https://open.spotify.com/show/5m7Bwcj25AWzFauETrAWku

Apple Podcast

https://podcasts.apple.com/us/podcast/the-talking-silkworm-podcast/id1523920901

Follow us on Social Media: Find us on TikTok, Facebook, and Instagram.

@talkingsilkworm (IG) https://www.instagram.com/talkingsilkworm

Making Sure Your Content Sticks: You Gotta Use Stories

Talking Silkworm — Tue, 01 Jul 2025 03:00:00 -0700

Struggling to connect when speaking English at work? This episode shows how using simple stories , not just facts, can help you build trust, sound more natural, and leave a lasting impression. Whether you’re presenting, emailing, or networking, storytelling makes your message clearer and more memorable.

Key Takeaways:

Storytelling humanizes your brand, building trust and relatability with authenticity.

Keep stories short, around 10 minutes, for listener engagement.

Be real and stand out. In a world full of generic or AI-generated content, true stories show your personality and make your message unique.

Vocabulary Corner

Ephemeral: Lasting a short time; quickly gone.
- Example sentence: “In a fast meeting, ephemeral comments can be missed, so it helps to send a quick follow-up email.”

Humanize (a brand/platform): To make something feel more personal or relatable.
- Example sentence: “Storytelling can humanize your brand and help clients feel more connected to your message.”

Build Rapport: To create a good relationship where people understand and trust each other.
- Example sentence: “You can build rapport with new clients by finding common ground and showing genuine interest.”

Jargon: Technical words that are hard for outsiders to understand.
- Example sentence: “Try to avoid too much jargon when you’re speaking to people from different industries or cultures.”

Case Study: A real-life example used to explain something.
- Example sentence: "We shared a case study about one of our clients to show how our system improved their workflow.”

Helpful Links & Tools

Listen to the Podcast: Subscribe on YouTube, Apple Podcasts, or Spotify.

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Become a Member! This is the place for you to boost your English skills and career growth with a supportive community — without the limitations of a packed schedule. Join our membership community here:

https://fluentenglishpro.com/members/

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Spotify

https://open.spotify.com/show/4svKh6w8nUtdFwV9CzVG6h

Apple Podcast

https://podcasts.apple.com/us/podcast/fluent-english-pro/id1706003460

Follow us on Social Media: Find us on TikTok, Facebook, and Instagram.

@fluentenglish.pro (IG) https://www.instagram.com/fluentenglish.pro/

How and Why to Build a Content Calendar for Your Podcast

Talking Silkworm — Wed, 17 Jan 2024 03:00:00 -0800

In this episode, we'll explore the concept of a content calendar and why it is a valuable tool for planning, scheduling, and organizing your content. Whether you choose to use a printed calendar, a spreadsheet, or an app, the purpose remains the same: to serve as a roadmap for your show, allowing you to visualize the past, present, and future of your content.

Key Ideas:

Importance of Having a Content Calendar
Strategic Thinking and Planning Ahead
Tracking and Organization

What Are Show Notes and Why They Are Important for Your Show

Talking Silkworm — Wed, 03 Jan 2024 03:00:00 -0800

In this episode, we'll be discussing the importance of show notes for your podcast. Show notes serve as a complement to your episode content and offer several benefits, including improved SEO, directing listeners to your website, sharing resources and other episodes, and capturing your audience's attention by giving them a preview of what the episode entails.

Key Ideas:

Show notes contribute to better SEO by providing additional written content related to your podcast episode.
They serve as another piece of valuable content that can attract and engage your audience.
Show notes act as a way to lead people to your podcast's webpage, increasing traffic and visibility.
They provide an opportunity to share resources and guide listeners to other episodes, encouraging them to explore more of your content.
Show notes help attract your listener's attention and give them a clear understanding of what the episode will cover.

Resources:

https://rachelcorbett.com.au/blog/podcast-show-notes/

https://www.thepodcasthost.com/websites-hosting/creating-great-podcast-shownotes/

https://convertkit.com/podcast-show-notes

5 Things You Need to Start a Podcast

Talking Silkworm — Wed, 20 Dec 2023 03:00:00 -0800

In this episode we'll discuss the five essential things you need to start a podcast. Whether you're a beginner or an experienced podcaster or a beginner, these key ideas will guide you in launching a successful show. We'll explore the importance of defining your specific audience and topic, creating a content calendar, and developing a marketing plan to help you reach and engage your listeners effectively.

Key Ideas:

Define Your Specific Audience and Topic
Get a good hosting service
Create a Content Calendar
Develop a Marketing Plan
Invest in Quality Equipment and Recording Setup.
Engage with Your Audience

Stop Consumption Mode, Switch Into Creation Mode

Talking Silkworm — Wed, 06 Dec 2023 03:00:00 -0800

Today we'll dive into the concept of shifting from consuming content to creating content for your business and audience. In a world filled with endless streams of information and social media platforms, it's easy to fall into the trap of passive content consumption. However, we'll explore why it's crucial to break free from this cycle and embrace the challenge of generating valuable content that resonates with your audience and fuels the growth of your business.

Key Ideas:

Social media and doomscrolling
The Excess of Content Consumption
The Challenge to Create New Content. Overcoming Resistance and Taking Action
Benefits of Content Creation for Your Business

When Should You Start Creating Content For Your Business?

Talking Silkworm — Wed, 22 Nov 2023 03:00:00 -0800

If you're a coach or entrepreneur just starting out, it's crucial to prioritize building an audience and creating content from day one. While word-of-mouth is valuable for making yourself known and generating leads, taking control of your visibility, reputation, and authority through content creation offers unique advantages. By earning trust, showcasing expertise, and fostering a community, you can attract and connect with potential clients, making the process of selling services or products more organic and meaningful.

Some of the ideas we mention in this episode:

The precise moment you should start building your audience.
Choose a content format that resonates with your audience and provides value, such as blogging, podcasting, or video.
Don't rely solely on social media platforms; create a foundation for your content strategy on channels where you have control.
You already have value to offer, even if you don't consider yourself an expert.
Building your reputation takes time.
Creating content promotes self-growth, self-reflection, and constant learning.

Interview With Gordon Firemark

Talking Silkworm — Wed, 08 Nov 2023 03:00:00 -0800

In the world of podcasting, success extends beyond captivating content and top-notch equipment. Understanding podcasting's legal aspects is crucial to safeguard yourself, your guests, and your audience. There are four key legal areas to consider, even when things are running smoothly. From contract governance to guest releases, protecting hosts and guests is paramount. Red flags in selecting guests, content disclaimers, and guarding against defamation are all essential for responsible podcasting. Remember, hosts can be liable for false statements, emphasizing the significance of presenting multiple perspectives to avoid an echo chamber. For business podcasters, three key tips can pave the way to success. So, let's explore the podcasting world responsibly and stay legally informed!

Gordon joins the podcast. 1:15
Gordon's background in the entertainment industry. 3:00
The blue ocean strategy for podcasting. 5:00
Why should people care about the legal side of a podcast? 8:00
The four categories of legal issues. 10:40
Nothing bad happens when things are going well. 13:05
State which country or state law will govern the terms of the contract. 15:10
How does a guest release protect both the host and the guest? 17:10
How to buy the best recording equipment? 19:50
Red flags to look out for on a potential guest. 21:40
The content of the show and disclaimers.24:15
How to protect yourself against libel defamation. 26:45
Hosts and producers can be held liable for false statements. 30:05
The importance of giving voice to multiple sides of an issue. 32:30
The danger of becoming an echo chamber. 34:20
Three key tips for running a podcast for business. 35:50

Mistakes Making Your Show Sound Unprofessional

Talking Silkworm — Wed, 25 Oct 2023 03:00:00 -0700

Audio quality is important to your podcast, just like a professional look is important to your business. To implement these changes for improvement, my team and I have created a list of some of the most common issues that affect the quality of your show and how you can easily avoid them or fix them.

How to create an audience persona - Tips

Talking Silkworm — Wed, 11 Oct 2023 03:00:00 -0700

In this episode, we delve into the importance of knowing your audience and creating an audience persona for your content. Addressing a specific audience can greatly impact the success of your podcast, YouTube channel, or any other form of content creation. By understanding who your audience is, their needs, and how they benefit from your content, you can tailor your message to resonate with the right ears.

Key Ideas:

Every piece of content should be about your audience, not about you.
Defining an audience persona helps you understand who will engage with your content, why, and how they benefit from it.
Audience personas go beyond basic demographics and involve understanding their challenges, fears, values, and priorities.
Constantly update and refine your audience persona through ongoing dialogue with your audience.
Engage with your listeners through social media, emails, and surveys to gather direct feedback and improve your understanding.
Creating an audience persona helps you provide ongoing value to your audience and enhance your content creation practice.

Have you created an audience persona or buyer persona for your content or business? Share your experience and effectiveness of this approach with us. We would love to hear from you

Josh Nielsen - Zencastr

Talking Silkworm — Wed, 27 Sep 2023 03:00:00 -0700

Have you ever wondered what it takes to start and grow a successful podcast? In this episode, I had the pleasure of speaking with Josh Nielsen, the co-founder of Zencaster, a podcasting platform designed to simplify the podcast creation process. Our conversation covered a wide range of topics, from the tools available for podcasters on Zencastr to the future of AI in podcasting. We delved into the challenges faced by new podcasters, the importance of ease of use, and strategies for effective promotion.

We began by discussing the comprehensive solutions offered by Zencaster. The platform provides studio-quality audio and video recording, automated editing tools like smart filters, and foundational audio enhancements such as dynamic range compression and noise gating. What sets Zencaster apart is its integrated hosting service, making it seamless for podcasters to create, produce, and publish their content. Josh also highlighted the Zincaster Creator Network, which allows podcasters to monetize their shows, even if they have smaller audiences.

We touched upon the technical side of recording, acknowledging that not everyone has access to high-end equipment. Zencaster is actively addressing this by launching a mobile app on iOS, making podcasting more accessible for those who prefer using their phones. The focus remains on providing an easy and efficient experience for podcast guests, ensuring they don't need to be tech-savvy to participate.

Key Takeaways:

Zencaster offers a range of podcasting solutions, from recording to monetization, making it a valuable tool for creators.
Mobile accessibility through a forthcoming iOS app will simplify podcasting for those using smartphones.
AI and machine learning are transforming podcasting by enhancing audio quality and transcription accuracy.
Start your podcast journey without waiting for perfection; you'll learn and improve along the way.
Consistent audio quality is crucial for a seamless podcast experience.
Focus your promotional efforts on a select few platforms before expanding.

Resources:

Zencastr

9 Reasons Why you should start a podcast if you work in the Health and Wellness industry

Talking Silkworm — Wed, 20 Sep 2023 03:00:00 -0700

Are you considering starting a podcast for your health and wellness practice? Wondering if it's worth the time and effort? In this episode, we explore the undeniable benefits of creating a podcast as a coach in the health and wellness field. From inspiring your audience to building a community, establishing authority and trust, educating your listeners, generating qualified leads, and enhancing your engagement with current clients, we dive into the multiple advantages that a podcast can bring to your practice.

Inspire your audience and establish an emotional connection through valuable content.
Build a community where listeners can connect, share experiences, and learn from each other.
Establish authority and trust by providing high-quality content that positively impacts your audience's lives.
Educate your audience by addressing frequently asked questions, breaking misconceptions, and reducing resistance to your services.
Generate more potential customers, or qualified leads, by building trust and addressing doubts through your podcast.

Please remember to subscribe, rate and review!

Need tools and resources to make podcasting easier? Get everything you need here: https://talkingsilkworm.com/resources/

Screw up on purpose

Talking Silkworm — Wed, 13 Sep 2023 03:00:00 -0700

Fear of failure often hinders individuals in both business and content creation. We discuss how this fear can prevent us from reaching our goals and the apprehension of being judged or causing a negative impression. Inspired by a lesson from Gary Vee, we explore the concept of intentionally screwing up as a means to overcome this fear and make progress.

Fear of failure and its impact on individuals in business and content creation
Gary Vee's lesson on intentionally screwing up as a powerful strategy
Challenging the notion that failure will lead to the end of the world or the collapse of businesses and lives
Recognizing that failure is a natural part of life and doesn't define our worth or potential
The role of our minds and emotions in amplifying the fear and causing us to hide from potential failures
Encouragement to face the fear by purposefully failing and experiencing the consequences
Emphasizing the importance of planning and preparedness when intentionally failing
Overcoming fear and allowing it to propel us forward in taking action, such as recording a podcast episode, sending a cold email, or doing a live stream

On Political correctness

Talking Silkworm — Wed, 06 Sep 2023 03:00:00 -0700

In this episode, we explore the significance of free speech within the realm of podcasting. While many online spaces are subject to increasing regulation and censorship, podcasts continue to provide a platform where free expression can thrive. However, it is crucial to exercise this freedom responsibly. We delve into the impact of companies regulating speech for brand and sponsor-friendly messages or aligning with specific agendas. Additionally, we discuss the ease with which social media and tech companies can silence voices they dislike. This control over speech affects not only prominent figures but also creators across the internet, who fear the repercussions of even the slightest possibility of offense. Join us as we explore strategies to reclaim the power of free speech.

The importance of exercising free speech responsibly
Companies regulating speech to cater to brands, sponsors, and specific agendas
Tech companies and social media platforms exerting control by suppressing voices they dislike
Fear of offense leading to self-censorship among creators and individuals
Stagnation of thought at both small and large scales due to fear
Overcoming the fear by refusing to yield and engaging in difficult conversations
Recognizing that getting canceled will not silence only one voice, but many others as well

Recommended Podcast Microphones and Gear for Your First Podcast

Talking Silkworm — Wed, 23 Aug 2023 03:00:00 -0700

Shownotes:

In this episodewe'll explore the significance of having a good microphone for your podcast. A high-quality microphone can greatly impact the overall audio production and listener experience. We'll discuss the advantages of using a dynamic microphone over a condenser microphone and provide some microphone recommendations to help you make the right choice for your podcasting needs.

Key Ideas:

The Importance of a Good Microphone:

A good microphone is essential for capturing clear and professional-quality audio, enhancing the overall listening experience for your audience.
It contributes to the credibility and professionalism of your podcast, leaving a positive impression on your listeners.

Dynamic Microphone vs. Condenser Microphone:

Dynamic microphones are highly recommended for podcasting due to their durability, versatility, and ability to handle different recording environments.
They are less sensitive to background noise and produce a warm and natural sound, making them ideal for capturing voices in a controlled studio or home recording setup.

Microphone Recommendations:

ATR 2100x
Samson Q2U
Shure MV7

Survivorship bias in content creation

Talking Silkworm — Wed, 16 Aug 2023 03:00:00 -0700

Survivorship bias distorts our perception of success. Often, we base our actions and measure our success on partial truths and cherry-picked examples we consuder "successful", leading to frustration and misguided strategies. We uncover the concept of survivorship bias and its implications, challenging the assumptions we make based on the success stories we encounter.

Survivorship bias and its role in distorting our perception of success
The tendency to focus solely on successful individuals or businesses while overlooking those that failed
The impact of survivorship bias in the field of business and entrepreneurship
Understanding the role of luck and timing in achieving success
Unveiling the missing pieces and asking critical questions to overcome survivorship bias
The danger of assuming that a particular strategy or template will yield the same results for every business
Emphasizing the need for a holistic view that includes both successful and unsuccessful cases
Encouragement to make decisions based on one's unique circumstances and reality
Acknowledging that failure is a natural part of the journey and an opportunity for growth and learning

Building an Audience Takes Time — How Long Should I Wait for My Show to Give Results.

Talking Silkworm — Wed, 09 Aug 2023 03:00:00 -0700

Show Notes

Question: As a health and wellness coach, how do you make your podcast profitable and popular in a few weeks?

How do you make your blog, youtube channel, instagram account, big in a few weeks?

Well, the answer is very simple: you don’t.

Because we see online content that goes viral or influencers with super large social media followings, we compare ourselves and our work with that. We feel an urge to go big with little effort, to become overnight hits. It’s a normal thing to have this urge, I’ve been guilty of this myself. But this feeling is not grounded in reality given that, first, a lot of this content belongs to contexts apart from the health and wellness industry and, second, what we’re seeing is merely the result of a process, not the time and effort that lead to it.

To begin with, as a health and wellness coach you’re aiming at a specific audience with a particular kind of content. This means, there’s no cat videos or challenges where you eat spoonfuls of ground cinnamon. Even though this generates millions of views and shares, there's no benefit from it other than shallow entertainment. Same situation happens with influencers you might have as a reference, many of them belong to other contexts and have different purposes. And still for those who appeal to entertain a generic audience, you’re just seeing the tip of the iceberg, not the hard work and all their years of creating content while still relatively in the shadows. You can read about comedians, sportspeople and businesspeople say: “it took me 10 years to become an overnight success”.

In his book Content Inc, Joe Pulizzi explores the stories of content creators in different fields who generated large businesses from their content creation strategies. He talks about entrepreneurs in areas as diverse as backyard poultry, fiberglass pools, and photography. They all have in common the fact that they generated valuable content on a specific topic, for a specific audience, in a consistent manner for months or even years.

In his case studies, Pulizzi identified that a content marketing strategy will take around 9 months to take shape, and an average of 15 to 17 months to yield results.

Let me say that again:

In his case studies, Joe Pulizzi identified that a content marketing strategy will take around 9 months to take shape, and an average of 15 to 17 months to monetize.

This means that after a nine month period you will have gotten all the necessary feedback and done all the necessary adjustments to your content to have built the type audience that will potentially boost your business in terms of your reputation, online presence, authority and income.

So, if you’re in the first few months of creating content around your health and wellness practice, set yourself for the long game: Show up, even if it feels very few people can see you. Listen to your audience, do the adjustments along the way, be consistent and valuable. It takes entrepreneurs in this industry a long process to build up their audience, career and reputation while spreading a message and helping people along the way.

We have as a very close example entrepreneur and content creator, Liz Moody. We interviewed her in one of our episodes, and she told us it took her a long time to take off and become well-known with her content.

So, to wrap up, I’ll share this quote by Joe Pulizzi from his book Content Inc:

Without a doubt, the biggest reason content marketing fails is because it stops. I’ve seen business after business start a blog or e-newsletter or white paper program or podcast series and stop after a few months. Content marketing is a war of attrition. It’s a process. Success does not happen overnight. You must commit for the long haul if you want to be successful.

View your content creation as a vehicle in constant motion, not as an end in itself. Reputation is not built overnight. If you’re just getting started, keep it up!

If you haven’t started yet, the best moment to begin is right now.

If you liked this episode take a screenshot and tag us on Instagram at @Audience.Coach. If you have questions or episode ideas reach out at audiencecoach.com/contact or david@audiencecoach.com.

My name is David Perez and I will see you in the next episode.

Links and resources:

iAcquire — An Interview with Content Marketing Institute’s Joe Pulizzi

Neil Patel — When Can You Expect Your Content Marketing Efforts to Bear Fruit?

Content Marketing Institute — 6 Steps to Content Marketing Domination

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses — Joe Pulizzi

Counter Weight Creative — The 3 P’s To Growing Your Podcast Audience…Slowly

The Podcast Host — Growing Your Podcast Audience: How Long Does it Take?

Related Episodes:

6 Lessons on Building an Audience in the Health and Wellness Industry with Liz Moody

A 9 Step Roadmap to Create a Great Health and Wellness Podcast

Build An Audience First—Offer Your Products And Services Second

Get a real microphone now

Talking Silkworm — Wed, 02 Aug 2023 03:00:00 -0700

Shownotes:

When you have a podcast, it is crucial that listeners are engaged and connected with you and your message. It’s not enough to have great content. You also need to deliver that content in the best way possible. Simply put, the technical sound quality is just as important as the content of your podcast.

How to Build Better Relationships with Your Audience with Trudy Rankin

Talking Silkworm — Wed, 19 Jul 2023 03:00:00 -0700

Shownotes:

Trudy provides entrepreneurs with training to start and grow their online business and she also helps people start or transition to online businesses. Trudy will tell us about common reasons business owners feel stuck or overwhelmed and what you can do to tackle and overcome those issues. She’ll also tell us about the mindset shifts needed to create content that resonates with your audience and that will help you establish a relationship and build a community around your message.

Why to focus 20 percent in content production and 80 percent in content promotion

Talking Silkworm — Wed, 05 Jul 2023 03:00:00 -0700

In this episode, we discuss the importance of promoting your content for
building an audience. We picture it as organizing an
imaginary event and how it relates to content creation.

While creating valuable content is crucial, without effective promotion, it may not reach the intended audience. We explore the balance between content
creation and promotion and offer strategies for gaining traction and
visibility.

Key Ideas:

Organizing an imaginary event.
The significance of excess preparation ensued by disappointment as the event attendance falls short despite valuable content and extensive resources invested.
The revelation that effective promotion is as important as content quality, aligning with the recommendation of marketing experts Neil Patel and Eric Siu.

Resources:

Resource: How to Promote Your Blog Post on a Tight Budget: https://www.youtube.com/watch?v=BawiiZXDzy4

Please remember to subscribe, rate and review!

Need tools and resources to make podcasting easier? Get everything you need here: https://talkingsilkworm.com/resources/

Why You STILL Need a Video Presence Even if You Are Podcasting with Tracy Phillips from Video Script Success

Talking Silkworm — Fri, 30 Jun 2023 03:00:00 -0700

There is no question about it, video is now on every social media platform because it’s so easy to digest for your audience. Even as a podcaster, you still need video to grow your audience and business. Our guest today, Tracy Philipps, is the go-to person for learning how to grow your audience for business by leveraging the power of video. She shares her knowledge of using video for your business, losing the fear of speaking into a camera, making your videos stand out, creating content and having the gear to get you started.

In this episode you’ll learn:

Why video is important even for podcasters.
The reason why video is so relevant today.
The importance of putting a face to your brand.
How service-based businesses can benefit from creating video online.
Why you need to be willing to embrace your suck.
Having the best set up for your podcast and videos.
Benefiting from video as a podcaster.
The advantages and disadvantages of podcasting and live video.
The most effective platform for making an impact, increasing engagement and views for your business.
Making our videos stand out from the crowd.
How live and replay videos create engagement.
Resources from Tracy
Knowing the appropriate length for your videos.
3 Tips for small business owners in starting with videos.

Links:

Resources:

The 3 Best Ways to Build an Audience With Content, with Joe Pulizzi

Talking Silkworm — Wed, 28 Jun 2023 03:00:00 -0700

If we haven’t said it enough, creating content online is so important for businesses today. But where do we start and how do we choose what type of content to create? In this episode, we’ve invited the founder of the Content Marketing Institute and Amazon best-selling author of Content Inc., Killing Marketing and Epic Content Marketing, Joe Pulizzi. He is going to share his expertise on building an audience, reaching them through the diversification of the content we create, picking a platform to release our content, starting it right and so much more.

In this episode you’ll find:

Joe tells us about The Orange Effect Foundation.
Why you should build an audience as a coach or solopreneur.
Creating your future customers when you are creating content.
Different ways you can focus on building an audience through the 3 and 3 model.
Indicators for starting to diversify your content.
How to pick your platform and what you need to do after.
Launching books in 3 different ways.
Public speaking options for people looking to diversify.
3 common mistakes people make when they start to diversify content.
The best way to start building a content channel.
Joe tells us about the new Content Inc. Book.

Links:

How to Improve Your Speaking Skills to Make Your Podcast Sound Great, with Lauren Sergy

Talking Silkworm — Fri, 23 Jun 2023 03:00:00 -0700

One very common concern we podcasters have is the way we speak. And this is what my guest Lauren Sergy, owner of Up Front Communication, and I will be sharing with you today. Lauren is public speaking and communication expert who helps transform leaders and professionals into the speakers and communicators they want to be. We tackled strategies and tips on becoming comfortable on the mic, working on reducing filler words, the importance of silence, having conversational episodes, and keeping solo episodes engaging and entertaining. Lauren answered practically every common issue that podcasters and interviewees have. So I’m very excited to share this conversation with you to help you improve your speaking skills and make your show sound great!

In this episode you’ll learn:

Strategies for becoming comfortable on the mic.
Why it’s natural to feel nervous and how to embrace it as part of the process.
Definition and examples of filler words.
The importance and meaning of silence.
Exercises and strategies you can implement to start reducing your use of filler words.
Tips to practice and do before recording your episode.
Work around when you forget what you need to say.
How to make your episode feel more like a conversation versus a question and answer robotic interview.
Keeping solo episodes engaging and entertaining.
Lauren’s new book, Unmute.

Links:

Unmute Book

Lauren Sergy Website

Lauren Sergy YouTube

Lauren Sergy LinkedIn

Lauren Sergy Twitter

Lauren Sergy Facebook

How to Monetize Your Podcast Efficiently, with Joe Casabona

Talking Silkworm — Wed, 21 Jun 2023 04:00:00 -0700

Heads up! Sponsorships are not the only way to monetize your podcast show! Want to know the multiple ways to do it? Podcast Expert Joe Casabona talks to us how he helps people monetize their show even if they are just starting out. Learn more about Joe’s SMASH Framework so that you will know which strategy works best based on your audience size. Listen in as we answer the important questions every podcaster asks themselves.

In this episode you’ll learn:

Joe’s background in podcast
What it means to monetize your podcast
The most common ways you can monetize a podcast show
How sponsorship works
Delivering the sponsored ad based on your audience size
How to partner with a brand even if you are just starting out
Defining your audience so you can effectively approach brands who might be interested
When to consider getting a sponsor based on your download numbers
Getting high conversion rates even if you have a smaller niche
The ethical side of sponsorships
The most common mistake in monetizing a podcast show
Joe’s tips in monetizing a podcast for small- to medium-size shows

Links:

Joe Casabona's SMASH Framework

Scale Your Business with Better Content in Less Time, with Mark Savant

Talking Silkworm — Wed, 21 Jun 2023 03:00:00 -0700

Have you ever struggled with podcast production? Let me tell you this, podcast production can be a breeze if you have the right systems and processes in place. In this episode, Mark Savant – a podcast producer – will share his expertise, tips, and tricks to help you build systems and standardize procedures to enable you to delegate and automate your processes. If you are currently overwhelmed with your podcast production procedures or wanting to set up a new podcast show, this episode will give you an idea of how you can build a framework for your production that will set you up for success.

In this episode you’ll learn:

Mark tells us more about what he does and why he focuses on building systems in the content creation process.
Why are systems needed?
Podcasting is about communicating your message to your customers.
Implement these systems to help you with podcast production.
Why a content calendar is key for producing a podcast.
Tools and platforms you can use to document systems and processes within your podcast production.
Systems you can implement to promote your podcast and how outsourcing work can help you in the long run.
Focusing on 3 things to build a framework you can use.
Mark's recommended tools for new podcast shows of service-based businesses

Guest Links:

Mark Savant Media Website

Resources Mentioned:

Google Suite – Now Google Workspace

How to Build and Expand Your Visibility Outside Social Media with Lisa Simone Richards

Talking Silkworm — Wed, 14 Jun 2023 08:35:25 -0700

Every time you think of promoting your brand, product, service or business, the first thing that comes to mind is social media, specifically, Instagram, Facebook, TikTok, and LinkedIn. In this episode, Lisa Simone Richards, a publicist for online coaches, shows us that there are other strategies you can use to build our audience, promote content, and establish relationships with your audience. We talk about why you need to build exposure and visibility beyond social media, having the right mindset to build connections and networks beyond the people who already follow you, things you can do to get started, and so much more.

In this episode you’ll learn:

The distinction between content and visibility.
PR as an alternative to social media.
The difference between paid content and earned content.
Most effective platforms and strategies we can use.
Things you can do to get started on being featured on other platforms.
The right mindset you need to have.
The length of time you can experience results in PR.
Picking and sticking to one channel.
Proactive initiative versus reactive initiative.
Do’s and don'ts when getting visibility through PR.
What is a healthy balance between working through your visibility on PR and social media.

Links: