The Success Revenue Podcast

Attention Is the Asset: How to Build and Scale in the New AI Economy with Vinit Mehta

Haydar Al-Saad & Ivy Forero — Wed, 06 May 2026 11:42:08 +0400

Are you building something real - or just keeping up with the noise?

Vinit Mehta has spent 24 years following where the internet goes next. From selling diamonds through Amazon and early e-commerce platforms in post-9/11 New York, to streaming on buses across India, to now running Pressplay Capital and working with Agora on real-time conversational AI across the Middle East - his track record isn't built on being in the right place. It's built on having the conviction to move before the market catches up.

In this conversation, Vinit challenges the way most leaders think about AI adoption. It's not about digital transformation. It's about proving ROI - and knowing what to do when everyone around you is pitching the same promise.

You'll walk away with a clearer lens on where AI is actually creating value, where it's stalling, and what separates leaders who get real outcomes from those still running pilots.

You'll learn:

Why proving ROI beats selling transformation - and how smart Middle East buyers are already calling that bluff
What the PGA Tour, MLB, and NFL got right about AI in live sports that most organizations are still missing
How strong leadership (not data strategy) is the real differentiator between companies winning with AI and those stuck in pilots
Why real-time, voice-first AI in non-English markets is the biggest untapped opportunity most builders are ignoring
What "saying yes before you're ready" actually looks like in practice - and why resourcefulness still beats a polished resume

(00:00) - AI in Sports: A New Era
(07:38) - A Journey Through Tech and Media
(14:43) - Resilience and Resourcefulness in Business
(18:24) - Building Credibility in New Markets
(23:08) - Overcoming Barriers to AI Adoption
(26:32) - The Sports Industry's AI Revolution
(32:13) - Data Readiness: The Key to AI Success
(35:05) - Investing in the Attention Economy

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This episode was brought to you by RevSetter & Nebelus AI.

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Ivy - LinkedIn

The Human Cost of Getting AI Wrong with James Nicholas Kinney

Haydar Al-Saad & Ivy Forero — Wed, 29 Apr 2026 09:07:09 +0400

Are you being asked to lead AI transformation - and quietly unsure what it actually takes to get it right?

James Nicholas Kinney is the Global Chief AI Officer at INVNT and one of the most credibly earned voices at the intersection of AI, enterprise transformation, and human psychology. Triple-certified in AI from MIT, Wharton, and Carnegie Mellon, and formerly Global Chief People Officer at S4 Capital across 32 countries - James brings something rare: he's lived both sides of the equation.

This conversation cuts through the hype. James explains why 90% of AI pilots fail, what leaders keep skipping, and why trust - not technology - is the real barrier to transformation.

You'll walk away with a clearer head and a smarter framework for what actually moves the needle.

You'll learn:

Why most AI pilots fail before they ever touch a tool — and what leaders miss in the first 90 days
How to start an AI initiative without overpromising to your organization or your board
Why your data architecture will determine the ceiling of everything you build with AI
What the pivot from people leadership to technical leadership actually looks like — and the real cost of doing it right
How AI intersects with mental health at work, and why ignoring that connection is a leadership blind spot

(00:00) - The AI Landscape in Enterprises
(03:02) - James Kinney’s Journey and Role
(05:53) - The Role of a Chief AI Officer
(09:12) - Change Management and Adaptability in AI
(12:08) - Implementing AI Effectively
(15:04) - Building Trust and Collaboration
(17:51) - The Shift from People to Technology
(21:05) - Key Decisions for AI Transformation
(23:56) - AI and Mental Health
(26:51) - Future of AI in Enterprises
(29:58) - Governance and Data Readiness
(32:50) - Predictions for AI's Future
(36:07) - Rapid Fire Round

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This episode was brought to you by RevSetter & Nebelus AI.

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Ivy - LinkedIn

Breaking the Corporate Wall: How Innovation & AI is Built in Legacy Industries with Giovanni Everduin & Ihab Ahmed

Haydar Al-Saad & Ivy Forero — Wed, 25 Feb 2026 12:19:38 +0400

How do you push real innovation inside an institution built to resist change?

Giovanni Gavino Everduin is Chief Strategy & Innovation Officer at CBI and co-founder of CBIx, the bank's independent innovation lab and corporate VC arm. A Harvard Business School alum with over two decades bridging finance, fintech, and emerging technology, Gio has spent his career making new ideas work inside legacy systems.

Ihab Ahmed is Head of Impact and a founding member of CBIx, where he leads ecosystem-building, partnerships, and brand strategy. Known for shaping award-winning customer experiences across the region, Ihab ensures innovation doesn't just launch — it lands with people.

Together, they share how they evaluate AI use cases, navigate regulation without stalling, and build a brand that earns trust while moving fast. This conversation offers clarity for any leader trying to balance experimentation with accountability.

You'll learn:

How to evaluate whether an AI use case solves a real problem or is just a compelling demo
Why escaping "legacy gravity" in banking requires cultural change, not just new technology
What it takes to embed AI in a regulated industry without losing momentum
How to build an innovation brand that feels authentic inside a traditional organization
Why resilience and strategic patience matter more than speed when driving transformation

(00:00) - Evaluating AI Use Cases in Banking
(06:02) - The Role of Innovation in Banking
(11:56) - Navigating Rules & Constraints in Banking Innovation
(18:02) - Embedding AI into Traditional Banking Systems
(25:10) - AI, Crypto & The Future of Finance
(28:25) - Embracing AI Opportunities
(30:14) - Customer-Centric Branding in FinTech
(34:01) - Making Smart AI Decisions
(38:20) - Bridging the AI Implementation Gap
(43:01) - Building a Genuine Brand
(46:45) - Resilience in Innovation
(50:35) - Balancing Success & Purpose

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This episode was brought to you by RevSetter & Nebelus AI.

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Ivy - LinkedIn

From £18 to Millions: How Brands Win with LinkedIn with Niall Ratcliffe

Haydar Al-Saad & Ivy Forero — Wed, 18 Feb 2026 14:41:24 +0400

Are you building visibility in B2B but unsure why it is not converting into real clients?

In this episode, Haydar and Ivy sit down with Niall Ratcliffe, CEO of Noticed, one of the UK’s fastest-growing B2B LinkedIn agencies, to unpack the gap between attention and revenue. Neil built Noticed from scratch and now helps brands turn LinkedIn visibility into commercial results.

Together, they explore why impressions alone do not pay the bills, and why clarity and utility matter more than volume. They also examine how AI is reshaping B2B marketing without replacing human judgment or authenticity.

If you feel the pressure to show up online but want your presence to translate into pipeline, this conversation offers a steadier way to think about growth.

You’ll learn:

Why profile views signal intent and how to convert curiosity into conversations
The real reason most B2B content fails to drive revenue
How to use LinkedIn as a commercial engine, not just a branding tool
Where AI supports storytelling and where human credibility still wins
Why simplicity in messaging often outperforms complex marketing strategies

This is an episode about leadership in motion - smart, grounded, and brave.

(00:00) - Introduction
(03:11) - Journey to Founding Noticed
(05:54) - The Evolution of B2B Marketing & LinkedIn Strategies
(09:07) - Creating Engaging B2B Content: Utility & Clarity
(11:53) - Future of B2B Marketing in the Age of AI
(14:48) - Cutting Through the Noise in B2B Marketing
(18:06) - Turning LinkedIn Impressions into Sales
(22:24) - Applying B2C Tactics to B2B Success
(23:23) - AI’s Role in Brand Storytelling
(25:15) - Authenticity in Content Creation
(26:08) - The Hero’s Journey in Business
(28:26) - Advice for Aspiring B2B Creatives
(30:49) - AI & Human Interaction: What’s Next
(35:02) - Using Relatability as a Marketing Strategy
(38:27) - Operationalizing AI in Marketing
(42:08) - Rapid Fire Insights & Key Takeaways

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This episode was brought to you by RevSetter & Nebelus AI.

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Ivy - LinkedIn

From Watson Winning Jeopardy to the Era of Agentic AI with Rajat Kotra

Haydar Al-Saad & Ivy Forero — Wed, 11 Feb 2026 12:12:45 +0400

How do you decide where AI truly belongs in your business when the pressure to act keeps rising?

In this episode of The Success Revenue Podcast, Haydar Al-Saad and Ivy Forero sit down with Rajat Kotra, Chief Data & AI Officer at secondbrains.in, to talk about what responsible AI leadership actually looks like in practice.

With decades of experience leading AI and data strategy across global enterprises, scale-ups, and startups, Rajat brings a grounded perspective to agentic AI, Second Brain systems, and AI-driven transformation. The conversation focuses on judgment, context, and execution. When AI creates real leverage and when it adds unnecessary risk. How leaders embed intelligence into legacy systems without breaking what already works.

This episode is for leaders navigating real decisions under pressure and looking for clarity, not hype.

You’ll learn:

How to assess whether AI is solving a real business problem or just adding complexity
What agentic AI means in practice and where it genuinely creates leverage
How to align AI initiatives with commercial strategy, not experimentation for its own sake
Why context and execution matter more than model sophistication
How experienced leaders use AI to support judgment rather than replace it

This is an episode about leadership in motion — smart, grounded, and brave.

(00:00) - The Rise of Agentic AI: From Tools to Teammates
(14:54) - The Second Brain Era: Rewiring How We Think & Work
(21:03) - Monetizing AI: Turning Innovation into Strategy
(24:53) - Startup Lessons: Building, Failing, Scaling
(30:11) - Mentorship in the AI Age: Why Guidance Wins
(34:22) - Modernizing Legacy Systems with AI
(41:59) - LLMs Demystified: Context Is Everything
(47:42) - Personal AI & the Power of Customization
(49:35) - Ambition vs. Balance: Thriving in Both Worlds
(54:22) - Rapid Fire: AI Trends That Will Shape the Future

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This episode was brought to you by RevSetter & Nebelus AI.

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From NATO to Web3: How To Win in the AI Era with Maryna Barysheva

Haydar Al-Saad & Ivy Forero — Wed, 04 Feb 2026 11:44:53 +0400

If you’re feeling overwhelmed by the pace of change — in tech, in marketing, in leadership — you’re not alone.
In a world where algorithms move faster than strategy decks, many leaders are quietly asking: What do I need to unlearn to stay relevant?

In this episode, we sit down with Maryna Barysheva, CEO of LKI Consulting and a pioneer in Web3 marketing, to explore the real shifts happening behind the buzzwords. Maryna has helped grow some of the world’s biggest crypto and blockchain players — but her insights go far beyond tech.

She speaks to the heart of what it means to lead: knowing when to adapt, when to delegate, and how to stay human in an increasingly automated world.

Whether you’re a startup founder, a marketer navigating AI disruption, or a leader rethinking your value — this conversation will help you feel less alone, and more equipped.

You’ll learn:

The difference between adopting AI and integrating it into decision-making
What Web3 teaches us about trust, ownership, and power
Why confidence is a learned skill (and how to practice it)
How women in tech can become the experts others rely on
What’s really working in marketing today (hint: it’s not automation)

This is an episode about leadership in motion — smart, grounded, and brave.

(00:00) - Introduction
(01:53) - Marina Barcheva's Journey in Web3
(06:11) - Navigating Career Choices and Success
(10:05) - The Role of a CEO and Delegation
(13:58) - Leadership Transition and Unlearning
(16:47) - How AI Is Shaping Strategy in Web3
(20:04) - The Future of Leadership in a Changing Landscape
(23:50) - Marketing Trends and Human Psychology
(29:56) - Empowering Women in Tech
(36:13) - Explaining Web3 for the Mass Market

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This episode was brought to you by RevSetter & Nebelus AI.

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AI, Culture and Career Growth in Customer Success ft. Jomilsa Sousa

Haydar Al-Saad & Ivy Forero — Wed, 12 Nov 2025 07:45:26 +0400

What if the ability to adapt across cultures, industries and technologies was your biggest leadership advantage?

In this episode, Jomilsa Sousa — founder of The Success Studio — takes us through her inspiring journey into customer success, exploring the cultural nuances of working in diverse regions, especially the Middle East. She opens up about how cultural nuance, curiosity, and courageous pivots shaped her career and how she's helping others build theirs.

With a powerful presence and deep operational insight, Jomilsa reflects on the mindset shifts needed to stay relevant in an AI-powered world and how relationship-building and mentorship continue to define long-term success.

This episode is an invitation to lead with self-awareness, stay open to reinvention, and define growth on your own terms.

In this episode:

● How Jomilsa navigated cultural shifts and career transitions across markets
● Why customer success is a mindset, not a department
● What the Ping Matrix framework teaches us about segmentation and strategy
● How to blend AI with human connection in customer relationships
● Why relationship-building remains a competitive edge in the Middle East
● What mentorship really looks like — and why it matters
● Advice for women in business navigating ambition, confidence, and voice
● How to stay adaptable and valuable in a rapidly evolving tech landscape

If you’re building a CS career, navigating global teams, or looking to future-proof your skills in a changing industry — this conversation with Jomilsa Sousa is packed with strategy, heart and momentum.

Follow Jomilsa Sousa.

This episode was brought to you by RevSetter & medlify.

Did you find this episode valuable? Make sure to like, subscribe, and share your thoughts in the comments! We're building the Middle East's customer success & revenue community together, and your voice matters. See you in the next episode!

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AI, Leadership and the Human Side of Customer Success ft. Alexandra Sagaydak

Haydar Al-Saad & Ivy Forero — Tue, 04 Nov 2025 12:22:07 +0400

What if customer success is the most honest reflection of how your company actually operates?

In this episode, Alexandra Sagaydak — Fractional CCO and founder of AI CS HUB — brings the kind of raw, refreshing honesty that SaaS leaders need to hear. After leading post-sale functions at scale and now advising early-stage startups, Alexandra opens up about what’s broken in CS, what founders get wrong, and why AI won’t fix any of it if you haven’t nailed the basics.

She’s the kind of leader who isn’t afraid to talk about chaos, complexity, and the mess of building — but she does it with precision, structure, and fierce conviction. This episode is for anyone who has ever been handed a customer success function with no playbook, no metrics, and still made it work.

In this episode:

● Why CS is a philosophy, not a role — and why most companies still don’t get it
● What fractional leadership reveals about gaps in early-stage CS strategy
● How to actually scale CS without losing the human connection
● The AI shift — what’s hype, what’s real, and what makes workflows better
● The underrated power of critical thinking in a data-saturated world
● What women in leadership must hear about ambition and self-trust
● Why chaos is normal — and how leadership presence changes everything
● How to build customer relationships with clarity, not just effort

If you’re a founder, CS leader, or navigating messy growth — this episode with Alexandra Sagaydak is a masterclass in building smarter, braver, and more human-first post-sale systems.

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This episode was brought to you by RevSetter & medlify.

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AI and the Future of Healthcare in Saudi Arabia ft. Nada Hassan & Amin Elhemaily

Haydar Al-Saad & Ivy Forero — Tue, 14 Oct 2025 14:58:28 +0400

What does it take to bring AI into one of the most human-centered industries — and still keep empathy at the core?

In this episode, Nada Hassan and Amin Elhemaily, co-founders of a Saudi-based digital health startup, share the behind-the-scenes truth of building in the middle of two massive transformations: the AI revolution and Vision 2030.

With a bold mission to improve healthcare outcomes while respecting cultural nuance, Nada and Amin are not just launching technology. They’re building trust — across doctors, patients, regulators, and the systems that hold it all together.

They open up about the real challenges of earning credibility in healthcare, balancing innovation with regulation, and why resilience, mentorship, and long nights are the invisible forces behind every founder story.

In this episode:

● Why AI must support — not replace — human care
● The mindset shift required to build trust with Saudi healthcare leaders
● What Vision 2030 is doing to accelerate digital health innovation
● The unspoken challenges of entrepreneurship in a regulated industry
● Why cultural nuance matters more than product features in MENA markets
● How women in leadership can unlock systemic change
● The importance of purpose and grit when the mission gets hard
● What real impact looks like — beyond the pitch decks and press

If you're building in health tech, betting on the Middle East, or redefining what AI can do with a human touch — this episode with Nada Hassan and Amin Elhemaily is your blueprint.

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This episode was brought to you by RevSetter & medlify.

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Tech Talent, AI and the Truth About Recruitment in the Middle East ft Alex Koumi & Dan Wardle

Haydar Al-Saad & Ivy Forero — Tue, 16 Sep 2025 15:15:07 +0400

What does it take to thrive in one of the world’s most competitive, fast-paced recruitment markets?

In this episode, Alex Koumi, Managing Director at Kingston Stanley, and Dan Wardle, Business Manager for Tech Recruitment, pull back the curtain on the recruitment world across the Middle East. With decades of combined experience, they share the inside story of what clients are really looking for, how AI is reshaping hiring, and why human connection still makes or breaks the process.

From tech startups to global corporations, Alex and Dan speak candidly about what it takes to attract top talent, scale hiring for emerging roles, and keep teams inspired in a high-pressure industry. But this episode isn’t just about recruitment strategy, it’s about resilience, transparency, and building careers that actually last.

In this episode:

● What hiring really looks like behind the scenes in the MENA region
● Why local talent is in demand and how to source it effectively
● How client expectations have evolved and what candidates keep getting wrong
● The power of consultative recruiting and what builds long-term trust
● Why AI can enhance efficiency but can’t replace human intuition
● The rise of emerging roles in data, AI and cybersecurity
● How to maintain internal culture and energy in a high-volume hiring environment
● Alex and Dan’s personal career journeys and what still drives them today
● Lessons in leadership, mental health, and staying motivated in recruitment

If you’re hiring in the region, looking to break into tech, or simply navigating the future of work — this episode with Alex Koumi and Dan Wardle is a behind-the-scenes masterclass in people, performance and potential.

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This episode was brought to you by RevSetter & medlify.

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Transforming Business Through CX and Cultural Insight ft. Waleed AlHamdan

Haydar Al-Saad & Ivy Forero — Tue, 02 Sep 2025 15:21:53 +0400

What does it take to lead transformation in a market where trust, culture and experience matter more than technology?

In this episode, Waleed AlHamdan, award-winning CX expert, leadership coach, and CEO of Compass Way, shares a masterclass on what real customer experience looks like in Saudi Arabia today. With over 25 years of experience across sectors like banking and American Express, Waleed reflects on the mindset shifts required to evolve from business-oriented thinking to true customer centricity.

This isn’t just about surveys or NPS. It’s about legacy. Waleed opens up about the emotional intelligence behind loyalty, the strategic use of AI in experience design, and how leaders can create sustainable impact — one relationship at a time.

If you’ve ever wondered what customer experience really means in the Middle East, or how to lead lasting change in your organization, this episode is your blueprint.

In this episode:

● Waleed’s journey from banking to becoming a CX thought leader in the Gulf
● The hidden power of cultural intelligence in Saudi business success
● Why CX is not a marketing function, it’s a core growth strategy
● How to shift organizational mindset from process to people
● What leaders get wrong when trying to “quantify” experience
● How AI can support transformation without losing the human touch
● The legacy Waleed wants to leave behind in C
● How emotional intelligence builds trust and drives long-term value
● The personal growth habits Waleed swears by as a mentor and leader

If you're building in the region, mentoring future leaders, or reimagining how customer experience drives growth, this episode with Waleed AlHamdan is a masterclass in influence and intention.

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This episode was brought to you by RevSetter & medlify.

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Vision, Empathy and CX Leadership in Saudi Arabia ft. Zubaida Hariri

Haydar Al-Saad & Ivy Forero — Tue, 26 Aug 2025 14:27:53 +0400

What happens when customer experience becomes a national priority and a personal calling?

In this episode, Zubaida Hariri, Head of Customer Experience at Abdul Latif Jameel Enterprises, shares the leadership journey that brought her from healthcare to one of the most influential CX roles in Saudi Arabia today.

With Vision 2030 reshaping service standards and customer expectations across the Kingdom, Zubaida breaks down what it means to lead transformation, not just in process, but in mindset. She talks about the hard truths behind leadership, the pressure to modernize without losing the human touch, and why empathy remains a CX power move in a world of speed and scale.

Zubaida brings a quiet confidence that commands attention. This episode is for anyone building experience-led growth, especially in markets where expectations are rising fast and representation still matters.

In this episode:

● Zubaida’s personal journey from patient care to CX transformation
● What customer experience really means in a post-Vision 2030 Saudi Arabia
● The leadership advantage of understanding diverse sectors and perspectives
● Why empathy and execution must coexist in modern CX
● How Saudi customers are evolving and what brands must do to keep up
● The overlooked power of government in driving CX innovation
● What it means to lead as a woman in high-stakes environments
● Zubaida’s mentorship philosophy and why it changes everything
● Balancing personal energy while delivering institutional impact

If you're leading transformation, elevating service, or redefining what it means to create value, Zubaida Hariri’s story is your blueprint for doing it with integrity.

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This episode was brought to you by RevSetter & medlify.

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Business Acumen, AI and Bold Leadership in CS with Andrea Bumstead

Haydar Al-Saad & Ivy Forero — Tue, 19 Aug 2025 16:42:52 +0400

What does it look like to step away from a high-growth IPO success story and build something even more powerful on your own terms?

In this episode, Andrea Bumstead, CEO and Founder of CS Impact and one of North America’s most trusted voices in Customer Success, joins us to talk about what real leadership requires today.

From building Procore’s CS function during hypergrowth to now advising SaaS companies scaling from $50M to $150M ARR, Andrea shares why CS is having an identity crisis and how the best leaders are rewriting the rules with business acumen, data fluency and executive-level influence.

Andrea doesn’t just teach frameworks. She models what it looks like to lead with clarity, conviction and care, especially in an AI-enabled world where human judgment and strategic vision matter more than ever.

In this episode:

● How Andrea built Procore’s CS engine and scaled through IPO
● Why business acumen is now a non-negotiable in CS leadership
● What fractional leadership taught her about strategic growth
● How to fix CS’s identity crisis by owning commercial metrics
● The hiring shift: why EQ is not enough without revenue fluency
● What leaders must understand about AI as a CS co-pilot
● How to operate across global markets with cultural sensitivity
● Andrea’s personal take on career reinvention and what she’s learning now
● Why investing in yourself is the most strategic move you can make

If you're ready to turn CS into a revenue engine and evolve your own leadership in the process, this episode with Andrea Bumstead is required listening.

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This episode was brought to you by RevSetter & medlify.

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From Law to Leadership in Sales ft. Aida Durmic

Haydar Al-Saad & Ivy Forero — Wed, 30 Jul 2025 05:53:12 +0400

What does it take to walk away from a legal career and build success in one of the world’s most competitive sales environments?

In this episode, Aida Durmic, Head of New Business for MENA at Infobip, shares the raw truth behind her pivot into sales, what she had to unlearn, and the power of resilience when you're carving your own path.
Aida didn’t enter sales through the front door, she stepped into it with courage, ambition, and a willingness to start from scratch. Now, after nearly a decade of closing enterprise deals and leading high-performing teams across the MENA region, she reflects on the mindset, market knowledge, and people-first strategies that helped her win.

From managing buyer expectations in a tech-enabled world to leveraging AI without losing the human touch, this episode is equal parts tactical and personal, and a must-listen for anyone growing in sales or leadership.

In this episode:

● Why Aida left law and how that decision reshaped her future
● What most people get wrong about selling in the MENA region
● How enterprise sales requires trust, depth, and local insight
● The evolving psychology of today’s buyer and how to meet them where they are
● The power of learning by doing and leading by example
● How AI can make sales faster but not more human
● Aida’s leadership evolution and her focus on team development
● The invisible pressure on women in leadership and how to rise above comparison
● Resilience, focus, and redefining success on your own terms

If you’re navigating a career shift, building in the MENA region, or stepping into sales leadership, Aida’s story will meet you where you are and move you forward.

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This episode was brought to you by RevSetter & medlify.

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The People Strategy Behind Startup Success ft. Natasha Corbin

Haydar Al-Saad & Ivy Forero — Tue, 22 Jul 2025 05:40:33 +0400

What if building a great company was not just about your product but about the people you choose to build it with

In this episode, Natasha Corbin, founder of Start MEA and a seasoned HR leader with over 15 years of global experience, opens up about her journey from the UK to Dubai and the lessons she has learned shaping teams in the fast moving startup world.

Natasha does not just share frameworks. She shares the heart behind them. From hiring for the DNA of your organization to weaving diversity and inclusion into every decision, she explains how the right people strategy can turn vision into reality. And yes, we go deep on AI. How it is transforming HR processes, where to be cautious, and how leaders can use it to elevate not replace the human touch.

This is more than a conversation about HR. It is about courage, clarity, and creating workplaces that make people want to stay and grow.

In this episode:

● Why startups succeed or fail based on who they hire first
● How Natasha aligns people strategy directly to business goals
● The real world impact of diversity and inclusion on performance
● What AI can and cannot do in modern HR
● How to build performance management systems that actually work
● Why women in leadership must own their voice and ask for what they need
● Lessons Natasha learned moving from the UK to the Middle East
● The power of mentorship and community in career growth
● How to hire for the DNA of your company, not just the role

If you are building a team, scaling a startup, or finding your own leadership voice, Natasha Corbin’s story will give you both practical tools and the confidence to think bigger.

Follow Natasha Corbin.

This episode was brought to you by RevSetter & medlify.

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Psychology, Power and Leadership in Customer Success ft. Rachel Provan

Haydar Al-Saad & Ivy Forero — Tue, 15 Jul 2025 08:51:03 +0400

What if the biggest blocker to your growth wasn’t your skill — but your self-belief?

In this episode, Rachel Provan, Top 25 Customer Success Leader in the U.S, brain-based leadership coach, and founder of Provan Success, gets real about the mindset shifts required to lead. From her early days in acting to building and coaching high-performing CS teams, Rachel shares the behind-the-scenes work most leaders never talk about: confidence, imposter syndrome, executive buy-in, and the emotional weight of managing people.

This isn’t a theoretical conversation. It’s a vulnerable, tactical, and empowering guide for anyone navigating leadership in customer success, especially in the age of AI.

In this episode:

● How Rachel’s acting background gave her an edge in CS leadership
● Why first-time managers often struggle and how to rebuild confidence fast
● The brain-based coaching tactics Rachel uses with her clients
● How to influence executives by speaking their language
● The real reason imposter syndrome lingers, even in high achievers
● Why women in leadership must stop shrinking to fit in
● How AI is shifting CS workflows, but not replacing human intuition
● The subtle power of resetting expectations about what leadership really is
● The role of community and mentorship in long-term growth

If you’re a rising leader in CS, or guiding one, this conversation with Rachel Provan will hit home and raise your game.

Follow Rachel Provan.

This episode was brought to you by RevSetter & medlify.

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Customer Success, AI and the Philosophy That Drives Retention ft. Dillon Young

Haydar Al-Saad & Ivy Forero — Wed, 02 Jul 2025 14:13:28 +0400

What if customer success wasn’t just a function — but the philosophy that shapes how your entire business grows?
In this episode, Dillon Young, founder of Customer Value Labs and a leading voice in the US SaaS and consulting space, shares the mindset and mechanics behind CS strategies that actually move the needle.

From his early days in startups to advising leadership teams on defining customer success before the first hire, Dillon brings clarity, humility and edge. He doesn’t just talk theory, he gives frameworks, hard truths and a practical roadmap for building customer-led organizations that scale.

This is part masterclass, part reflection, and part blueprint for anyone serious about transforming CS from a support function into a strategic growth driver.

In this episode:

● Why defining customer success early gives companies a competitive edge
● The “Cut, Automate, Defend” framework for operational CS efficiency
● Dillon’s take on the traits every modern CS leader must develop
● How AI is reshaping the job market and what that means for CS
● Why CS must influence every department, not just own a renewal target
● Building global relationships and adapting across cultural contexts
● The balance of execution and continuous improvement in leadership
● Dillon’s personal lessons from moving through chaos with calm
● The future of CS roles and how to prepare for what’s coming

If you're building a SaaS company, leading a post-sales team, or rethinking how your organization creates value, this episode with Dillon Young is essential listening.

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The AI Shift in SEO and Retention Strategy ft. James Reynolds

Haydar Al-Saad & Ivy Forero — Tue, 24 Jun 2025 17:18:41 +0400

SEO is no longer about ranking – it’s about relevance, authority, and visibility.

In this episode, James Reynolds, CEO of SEO Sherpa and one of the MENA region’s most respected voices in digital marketing, breaks down how the rules of search have changed and what high-growth companies must do to stay ahead.

From the rise of “search everywhere optimization” to the real impact of AI on content and customer behavior, James shares battle-tested insights on leadership, retention-first growth, and why radical transparency isn’t a trend, it’s a business advantage.

This is a must-listen for founders, CMOs, and agency leaders navigating growth, visibility, and influence in a post-keyword world.

In this episode:

● Why retention beats acquisition for sustainable agency growth
● How AI is changing search behavior, content planning and brand visibility
● The shift from SEO to "search everywhere optimization"
● James’ 1% rule for compounding growth
● Why radical transparency builds stronger teams and faster decisions
● How long-form content still wins in a short-form obsessed world
● Platform discipline: why being everywhere is a trap
● The MENA digital landscape and what most global players overlook
● Personal resilience, mindset, and how James stays sharp as a CEO

If you're building an agency, scaling your digital presence, or adapting to the AI-fueled marketing shift, this episode with James Reynolds will reframe how you think about growth.

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Winning the Streaming Game in the Middle East ft. Ryan Restell

Haydar Al-Saad & Ivy Forero — Tue, 17 Jun 2025 14:30:06 +0400

The future of media in the Middle East is being shaped right now and the leaders who win are the ones who can master nuance, tech and commercial pressure all at once.

In this episode, Ryan Restell, Chief Commercial Officer at Yango Group and a seasoned media and tech executive, breaks down the transformation happening inside the region’s streaming ecosystem. From his pivot out of finance to leading commercial strategy across high-growth media platforms, Ryan shares what most don’t see, the pricing sensitivities, AI-driven user experience plays, and partnership models that actually work in the Middle East.

This is a no-fluff conversation for operators, revenue leaders and media innovators navigating complexity in high-velocity markets.

In this episode:

● The commercial pivot from finance to front-line growth leadership
● How to build go-to-market strategies that reflect regional payment behavior and price psychology
● Why streaming success in the Middle East depends on cultural context
● What AI is really doing behind the scenes to drive user retention
● The leadership mindset that separates calm executors from reactive chaos
● Strategic partnerships and what makes them work long-term
● Why digital transformation isn’t about speed, it’s about sequencing and buy-in
● What streaming and subscription brands must get right to stay competitive
● The power of perspective and learning in fast-changing industries

If you’re in media, tech or commercial leadership in the region or building something where customer experience and innovation intersect, this episode with Ryan Restell is pure signal.

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This episode was brought to you by RevSetter & medlify.

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AI, Influence and Integrity in Healthcare Leadership ft. Mahdi Attya

Haydar Al-Saad & Ivy Forero — Tue, 10 Jun 2025 17:30:10 +0400

In healthcare, credibility isn’t earned by title, it’s built through action, empathy and aligned execution.

In this episode, Mahdi Attya shares what most executives won’t say out loud. With over two decades of experience in healthcare across the Middle East, Mahdi reveals the strategies behind high-impact leadership, how AI is disrupting care delivery, and why reputation and relationships are still the most valuable currency in this industry.

This is more than a conversation about digital health. It’s a behind-the-scenes look at how leaders navigate power dynamics, commercial pressure and ethical complexity, all while staying grounded in human connection.

In this episode:

● Why healthcare innovation fails without commercial and human alignment
● The strategic blueprint Mahdi uses when stepping into new executive roles
● How to build a reputation that drives results in relationship-driven markets
● AI as a runaway train — and how smart leaders are adapting fast
● The tension between automation and empathy in patient care
● How the Middle East is approaching AI with a hybrid, human-first mindset
● Why listening and observation are underrated power moves in new roles
● Precision medicine and the future of personalized care in the region
● Why behavioral economics is a skill set every future leader must master
● Mahdi’s personal philosophy on staying grounded and leading with values

If you're shaping the future of healthcare, selling into the ecosystem, or stepping into senior leadership, this episode with Mahdi Attya delivers the strategic edge you can’t learn in a classroom.

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Profit, Power and AI in Customer Success ft. Anika Zubair

Haydar Al-Saad & Ivy Forero — Tue, 03 Jun 2025 19:46:05 +0400

Customer success isn’t just about retention anymore. It’s about driving revenue, commanding influence and leading transformation from the inside out.

In this episode, Annika Zubair, post-sales revenue leader and founder of Customer Success Pro Consultancy, unpacks what it really takes to move from customer support to executive strategy. With 13 years of experience across global SaaS organizations, Annika shares why most CS teams still struggle with enablement, how AI is changing the rules and what it takes to lead when you're the only woman in the room.

This isn’t a conversation about fluff. It’s a blueprint for CS leaders who want to own their seat at the table and build profitable, AI-powered growth engines.

In this episode:

● Why customer success must be treated as a revenue function, not a cost center
● The critical gap in CS enablement training, and how to close it
● Why profitability needs to be everyone's KPI
● How to use AI to streamline tasks and unlock team productivity
● The truth about cross-functional influence and how to earn it
● Strategic customer journey mapping as a non-negotiable
● What most CS leaders get wrong about success planning
● How kindness and psychological insight build real business leverage
● Practical AI integrations that scale value and highlight key customer milestones
● What Annika has learned as an operator turned advisor in global SaaS

If you're building a high-impact CS org or advising one and you're ready to lead with precision, this episode with Annika Zubair is your competitive edge.

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This episode was brought to you by RevSetter & medlify.

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Redefining Customer Success: AI, Roadmaps & Leadership ft. Cinthia Silva

Haydar Al-Saad & Ivy Forero — Wed, 28 May 2025 12:02:17 +0400

Customer success isn’t just about keeping customers happy. It’s about owning the outcomes that drive revenue.

In this episode, Cinthia Silva, a global CS consultant and former fintech executive, breaks down what it takes to turn customer success from a reactive support function into a high-impact growth engine.

From her early days in sales to advising global CS teams, Cinthia shares what most companies are missing when it comes to defining CS, why AI isn’t a shortcut but a multiplier, and how tracking metrics like CSQLs shifts customer success from nice to have to non-negotiable.

She also gets candid about the real obstacles women in tech face and what it takes to lead with clarity in high-stakes, high-growth environments.

In this episode:

● Why customer success must own metrics that matter like CSQLs
● How to use AI to amplify not replace your team’s productivity
● The one thing most CS teams skip and why it’s costing them influence
● How to build a success roadmap that drives real executive buy-in
● The hidden career power of moving from sales into CS
● Data structure and cleanliness as the real foundation of AI implementation
● Why enterprise CS is a different beast and how to navigate it
● The silent impact of mentorship and sponsorship for women leaders
● Personal leadership practices that prioritize clarity, community and focus

If you’re building CS in fintech, scaling in global markets, or redefining what success looks like, this episode with Cinthia Silva is your new playbook.

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This episode was brought to you by RevSetter & medlify.

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AI, Authority & GTM Precision in the Middle East ft. Stephen Bates

Haydar Al-Saad & Ivy Forero — Tue, 13 May 2025 17:39:27 +0400

In a world where AI is redefining how business gets done, are your sales processes still stuck in the past?

In this episode, Stephen Bates, founder of Cabot Insights and former Salesforce leader, breaks down how AI isn’t just a trend, it’s the sharpest weapon in your go-to-market arsenal. From hyper-personalized prospecting to pipeline acceleration, Stephen shares exactly how modern sales teams should be integrating AI to drive results or risk becoming irrelevant.

But this isn’t just about tech. It’s about execution. Stephen reveals how to clean your data, segment intelligently, and use AI to identify, engage, and convert high-value leads, at scale. You’ll also hear what founders and enterprise leaders alike are getting wrong about growth in the Middle East, and how to fix it.

In this episode:

● The hidden cost of bad CRM data and how to fix it fast
● What sales leaders can learn from Stephen’s time at Salesforce
● Why most companies are under-leveraging AI in their GTM playbook
● The tactics top performers use to prioritize leads and trigger outbound at the right time
● How to combine AI automation with human connection without losing trust
● Why investing in AI without team upskilling is a waste of money
● Lessons in pipeline building, segmentation, and high-performance mindsets
● Go-to-market blind spots unique to the Middle East and how to avoid them
● The #1 mindset shift that turns challenges into power plays

This is more than a podcast episode. It’s a blueprint for sales teams who want to dominate in an AI-powered, hyper-competitive market.

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Leadership Power, Precision, and AI in Customer Success ft. Sweta Duseja

Haydar Al-Saad & Ivy Forero — Tue, 06 May 2025 17:45:43 +0400

Why do some CS leaders just retain customers — while others command influence across the business?

In this episode, Sweta Duseja — Director of Customer Success at MoEngage — reveals the real playbook behind world-class retention, AI-driven engagement, and strategic customer planning in the META region.

Sweta doesn’t just talk about customer success. She builds it, scales it, and uses it to drive measurable revenue impact across cultures and markets. If you think customer onboarding is just training — or AI is just hype — this episode will challenge everything.

From decoding adoption frameworks to eliminating blind spots and planning multi-level customer success strategies, Sweta shares how influence is earned — not given — in today’s most competitive markets.

In this episode:

Why CS leaders must master digital, regional, and human intelligence
How MoEngage drives industry-leading retention with a value-first model
The secret to AI adoption: timing, trust, and strategic customization
How to design onboarding experiences that build influence, not just satisfaction
What most CS teams get wrong about success planning
Why a maturity assessment is your silent power move
The real reason cultural nuance matters in high-stakes client relationships
How mental wellness fuels long-term leadership clarity
The account planning tactic that gets you in the room with decision-makers

This isn’t just another conversation on customer success. It’s a masterclass in leadership power, AI precision, and how to win loyalty in the most dynamic markets in the world.

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This episode was brought to you by RevSetter & medlify.

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The Future of FinTech & Responsible Spending ft. Mario Klapsis

Haydar Al-Saad & Ivy Forero — Tue, 29 Apr 2025 16:27:02 +0400

What if saving, not borrowing, became the new normal in consumer finance?

In this episode, Mario Klapsis — a global FinTech leader and founder of Twig Finance — shares the groundbreaking concept of "Save Now, Buy Later," and how it's reshaping responsible spending in the Middle East and beyond.

From his journey across Greece, Canada, Singapore, London, and Dubai, Mario brings deep insights on startup leadership, the real dynamics between sales and customer success, and why clarity and focus are the ultimate founder superpowers.

He also pulls back the curtain on what it really takes to build and scale a FinTech startup — from integrating customer-centric design to navigating the explosive growth of AI and climate tech investments.

In this episode:

The Save Now Buy Later revolution — and why it matters
How responsible spending is becoming a competitive edge for merchants
Why the Middle East is a hotspot for FinTech innovation
The hidden link between sales, customer success, and revenue growth
Lessons learned from transitioning into a founder role
The mindset shifts that separate successful startups from the rest
How to design truly customer-centric experiences at scale
Leadership philosophies: respect, balance, and presence
Practical advice for FinTech founders building in emerging markets

Curious how the next wave of FinTech is being built — and how customer experience drives it all? This conversation with Mario Klapsis is one you won’t want to miss.

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This episode was brought to you by RevSetter & medlify.

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Customer Success & the Future of HR Tech ft. Shalini Choudhary

Haydar Al-Saad & Ivy Forero — Tue, 22 Apr 2025 15:51:36 +0400

Why are some leaders able to build influence across functions, while others get stuck in silos?

In this episode, Shalini Choudhary — Head of Customer Success at Jisr and a seasoned leader in HR tech — breaks down what it actually takes to lead, innovate, and win in high-growth, high-stakes environments.

She’s done the big corporate thing. Now she’s building in the trenches of Saudi’s startup scene. And she’s not sugarcoating it. From cross-functional politics to the real role of AI, Shalini shares what others won’t say — and what every CS or SaaS leader needs to hear.

Listen if you want to stop playing defense and start positioning yourself — and your function — as a strategic powerhouse.

In this episode:

The hard truth about customer success vs. customer experience
Why most AI conversations are missing the point — especially in HR
How to gain influence across product, marketing, and leadership
Building credibility fast in startup environments
What not to do as a new leader (and what earns respect fast)
The three traits every powerful cross-functional leader must master
Frameworks that scale teams — without micromanagement
The psychological edge of detachment and clarity in decision-making
Why Saudi Arabia is ground zero for the next wave of HR tech

If you’re exploring the intersection of HR, AI, and customer-led growth in the Middle East, this episode with Shalini Choudhary is not to be missed.

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This episode was brought to you by RevSetter & medlify.

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AI, EdTech & Customer Success in the Middle East ft. Mohamed Shokry

Haydar Al-Saad & Ivy Forero — Tue, 15 Apr 2025 21:29:48 +0400

What happens when cutting-edge education technology meets local market realities in the Middle East?

In this episode, we sit down with Mohamed Shokry — Head of Customer Success for Middle East & Africa at McGraw Hill — to explore the dynamic intersection of EdTech, AI, and customer success in higher education.

With deep insights from years in the education industry, Shokry shares what it takes to localize digital tools for student success, build meaningful relationships with educators, and overcome resistance to change in academic environments.

From empathy in engagement to the role of AI in shaping the classroom of the future, this episode is packed with insights for anyone working at the crossroads of education and technology.

In this episode:

Why customer success is pivotal in EdTech adoption
How AI is transforming — and disrupting — education
The power of empathy when engaging students and instructors
What digital transformation really looks like across the Middle East
Navigating cultural nuances and localization for real impact
Lessons in change management inside academia
Measuring EdTech impact through student outcomes
The many hats a customer success leader wears in education
Building trusted partnerships in a diverse, evolving region

Curious how technology is reshaping learning and what it means for customer success in the Middle East? This episode with Mohamed Shokry is a must-listen.

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This episode was brought to you by RevSetter & medlify.

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Women in Tech & Digital Transformation in Saudi Arabia ft. Laila AlJindan

Haydar Al-Saad & Ivy Forero — Tue, 08 Apr 2025 15:40:25 +0400

What does it take to lead digital transformation and champion women in tech in one of the fastest-growing regions in the world?

In this episode, we sit down with Laila AlJindan — a seasoned tech leader with over two decades of experience — to explore the evolving landscape of customer success and digital innovation in Saudi Arabia.

From her early days in web development to her rise as a thought leader in customer success, Laila shares her reflections on leadership, change management, and what it really takes to drive transformation in the cloud era.
She opens up about the barriers women still face in tech, why work-life balance matters more than ever, and how AI is helping redefine customer success.

In this episode:

● Laila’s journey from tech practitioner to CS leader
● Why customer success has become mission-critical in today’s digital world
● Breaking stereotypes and empowering women in Saudi’s tech ecosystem
● How to navigate organizational resistance during digital transformation
● The power of AI in proactive customer engagement
● Balancing personal growth, career ambition, and creative passions
● The role of continuous learning and certifications in career advancement
● What change management really looks like in high-stakes environments
● The cultural and technological shifts driving innovation in Saudi Arabia

Want a front-row seat to how tech, leadership, and transformation are unfolding in the Middle East? Don’t miss this powerful episode with Laila AlJindan.

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This episode was brought to you by RevSetter & medlify.

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Balancing AI & Human Touch: The Future of CX in Saudi Arabia ft. Almohannad Alsbeai

Haydar Al-Saad & Ivy Forero — Tue, 01 Apr 2025 18:39:44 +0400

How is the customer experience landscape evolving in Saudi Arabia's booming startup ecosystem? What's the delicate balance between AI innovation and the essential human touch in CX?

Our guest in this episode is Almohannad Alsbeai, a seasoned Customer Experience (CX) leader from Saudi Arabia, who shares his extensive expertise and passion for creating exceptional customer journeys. With his deep understanding of both hardware and software experiences, Almohannad offers valuable insights on the critical distinctions between customer success and customer experience, and why empathy remains the foundation of effective CX.

Almohannad reveals the challenges of implementing CX strategies in different cultural contexts, the importance of cross-departmental collaboration, and practical approaches to proving CX value to leadership by connecting initiatives to tangible business outcomes. He also discusses the thriving Saudi startup ecosystem, the role of resilience in CX leadership, and how AI can enhance—but never replace—genuine human interactions.

In this episode:

The evolution of customer experience in the Middle East and Saudi Arabia
Why CX is a passion, not just a profession, for successful leaders
The critical role of empathy in understanding customer needs
How culture impacts CX implementation and strategies
The distinction between customer success and the broader customer experience
Strategies for gaining leadership buy-in for CX initiatives
The thriving startup ecosystem in Saudi Arabia and its unique opportunities
How to effectively integrate AI while maintaining the human touch
Building a strong knowledge base for effective AI implementation
Why resilience is a key trait for CX leaders navigating challenges
Proving CX value by linking initiatives to cost reduction and revenue generation

Ready to discover how customer experience is becoming a competitive advantage in the Middle East? Join us for this insightful conversation with Almohannad Alsbeai about the future of CX, the power of genuine human connections, and the strategic integration of AI in customer experience. Tune in now!

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This episode was brought to you by RevSetter & medlify.

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Navigating Customer Success & Digital Transformation in the Middle East ft. Sameer Mohamed

Haydar Al-Saad & Ivy Forero — Tue, 25 Mar 2025 13:39:43 +0400

How do you build successful customer relationships in a rapidly evolving, tech-driven Middle Eastern market?

In this episode, Sameer Mohamed — VP of Customer Success at Sprinklr — shares his unique insights on the intersection of digital transformation, AI, and customer experience across diverse cultures.

Sameer reveals what it takes to adapt customer success strategies for different market segments, why data quality is key to AI’s impact, and how companies can unlock growth by understanding cultural nuances.

You’ll also hear his candid thoughts on career growth, dependability, and continuous learning, plus a glimpse into his personal philosophies and predictions for the future of AI in business.

In this episode:

● The evolution of customer success roles in the Middle East
● How digital transformation is redefining customer expectations
● Why cultural nuances are non-negotiable for business success
● AI’s role in delivering smarter, frictionless customer journeys
● Building trust and long-term relationships in Middle Eastern markets
● Strategies for market penetration in a rapidly changing environment
● The three P’s of customer success: product, people, and playbook
● Career lessons: why dependability and integrity always win
● The power of continuous improvement over perfection

Curious how to navigate customer success and digital innovation in one of the world’s fastest-growing markets? Tune in for this insightful conversation with Sameer Mohamed.

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This episode was brought to you by RevSetter & medlify.

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From Corporate to Tech Startup: Building Customer Success in the Middle East ft. Joseph Woolrych

Haydar Al-Saad & Ivy Forero — Tue, 18 Mar 2025 14:39:59 +0400

Why is relationship building the foundation of sustainable business success in the Middle East? How are AI and cultural sensitivity transforming customer success strategies in the region's tech scene?

Our guest in this episode is Joseph Woolrych, COO of Cloudworks, who shares his fascinating journey from corporate life to the vibrant tech startup landscape in Dubai. With his extensive experience, Joseph offers valuable insights on the unique approach to customer success in the Middle East, emphasizing trust-building, cultural considerations, and the evolving role of AI in enhancing customer relationships.

Joseph discusses the critical transition from viewing customer success as support to recognizing it as a revenue generator, the importance of having the right people in the right roles, and how understanding local customs impacts business relationships. He also shares practical wisdom on navigating the differences in time management and business etiquette between Western and Middle Eastern cultures.

In this episode:

Transitioning from corporate life to the tech startup ecosystem in Dubai
The crucial role of relationship-building in Middle Eastern business culture
How customer success requires a focus on people and trust
Managing operations and customer accounts as a COO
The evolution of customer success in the Middle East
Leveraging AI while ensuring data accuracy
Cultural sensitivity and its impact on business relationships
Differences in time management across cultures
Maximizing return on investment in customer relationships
Practical tips for productivity and personal development

Ready to learn how to navigate the unique customer success landscape in the Middle East? Join us for this insightful conversation with Joseph Woolrych about relationship-building, cultural considerations, and the strategic implementation of AI in customer success. Tune in now!

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This episode was brought to you by RevSetter & medlify.

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Leadership & Adaptability in Customer Success ft. Karen Choucair

Haydar Al-Saad & Ivy Forero — Tue, 11 Mar 2025 14:35:54 +0400

What does it take to excel as a woman leader in customer success in the Middle East?

Our guest Karen Choucair shares her journey from media planning to customer success leadership, offering insights on navigating cultural nuances, leveraging AI, and building high-performing teams in the region.

Karen discusses balancing career with motherhood, the power of relationship building in Middle Eastern business culture, and how predictive analysis is reshaping customer success strategies. She provides practical advice for aspiring professionals looking to make their mark in this dynamic field.

In this episode:

The pivotal transition from media planning to customer success leadership
Building trust and relationships in the Middle Eastern market
How AI is enabling more personalized customer interactions
Navigating cultural nuances to enhance customer relationships
Strategies for balancing career aspirations with motherhood
The art of building and empowering high-performing teams
The importance of continuous learning in a rapidly evolving industry
Delivering value as a key expectation from clients
Why integrity and a strong will to win are vital for success
Implementing a consultative sales approach for better customer outcomes

Ready to gain insights from a pioneering woman leader in Middle East customer success? Join us for this inspiring conversation with Karen Choucair about leadership, adaptability, and building meaningful professional relationships in a culturally diverse landscape. Tune in now!

Follow Karen Choucair.

This episode was brought to you by RevSetter & medlify.

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Customer Success: A Second Revenue Engine ft. Mohammed Alqaq

Haydar Al-Saad & Ivy Forero — Tue, 04 Mar 2025 12:21:50 +0400

Is customer success a second revenue engine for an organization? How are AI and community building transforming customer engagement in the Middle East?

Our guest in this episode is Mohammed Alqaq, a pioneer in customer success in the Middle East, who shares invaluable insights on the evolution of customer success in the region. With his deep expertise, Mohammed discusses how emotional intelligence, AI integration, and localized frameworks are reshaping customer engagement strategies while driving revenue growth.

Mohammed reveals the challenges and opportunities in customer success, emphasizing the importance of clear role definitions, strategic customer journey mapping, and the critical distinction between strategic and technical customer success management. He also shares personal perspectives on balancing professional ambitions with family life and the value of learning through challenges.

In this episode:

Customer success as a company-wide revenue generator, not a cost center
The crucial role of emotional intelligence in customer success
How AI is becoming essential for analyzing customer data and improving engagement
The importance of localized customer success practices in the Middle East
Strategies for mapping both company and customer journeys
Defining the distinction between strategic and technical roles in customer success
Why renewal should be viewed as a result of value delivery, not just an event
Overcoming the challenges of presenting customer success value to management
The power of community building for growth and connection
Balancing professional ambitions with personal well-being

Ready to discover how customer success is transforming business growth in the Middle East? Join us for this insightful conversation with Mohammed Alqaq about the evolving landscape of customer success, AI integration, and community building. Tune in now!

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This episode was brought to you by RevSetter & medlify.

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Cracking Customer Experience: AI, Metrics & Strategy with Gagandeep Singh

Haydar Al-Saad & Ivy Forero — Tue, 25 Feb 2025 13:41:30 +0400

What happens when marketing expertise meets customer success in the diverse landscape of the Middle East? How is AI reshaping customer experience while maintaining a proactive approach to customer engagement?

Our guest in this episode is Gagandeep Singh, who shares his extensive journey in customer success. With his unique perspective on the transition from marketing to customer success, Gagandeep discusses the evolution of customer success in the Middle East, the challenges faced in a diverse market, and the metrics used to measure success.

Gagandeep reveals insights on the collaborative nature of customer success across departments, the cost-effectiveness of customer retention versus acquisition, and the critical role of understanding customer pain points in modern engagement strategies. He also explores the role of AI in enhancing customer experience and shares personal philosophies on life and professional growth.

In this episode:

● The transition from marketing to customer success: Gagandeep's journey

● How AI is transforming customer experience management

● The evolution of customer success in the Middle East: Opportunities and challenges

● Customer success strategies for diverse business models

● The future of customer engagement in a post-pandemic landscape

● Metrics for measuring customer success including churn rate

● Building cross-department collaboration for customer success

● The importance of understanding customer pain points

● Balancing technology with proactive customer engagement

● Personal insights on life philosophies and professional growth

Ready to discover how customer success is evolving in the Middle East? Join us for this insightful conversation with Gagandeep Singh about e-commerce, marketing, AI, and the art of building effective customer success strategies. Tune in now!

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Revolutionizing Customer Engagement with AI ft. Jahnavee Ramalingam

Haydar Al-Saad & Ivy Forero — Tue, 18 Feb 2025 12:23:24 +0400

What happens when design thinking meets artificial intelligence in the world of customer success? How is AI reshaping the future of customer engagement while maintaining the human touch?

Our guest in this episode is Jahnavee Ramalingam, founder and CEO of KaleHQ, who shares her fascinating journey from designer to tech CEO. With her unique perspective on AI-driven customer engagement, Jahnavee discusses how KaleHQ is revolutionizing the way companies approach customer success in the SaaS industry, particularly in the booming Middle East market.

Jahnavee reveals insights on the delicate balance between AI automation and human connection, the evolution of customer success as a revenue driver, and the critical role of personalization in modern customer engagement strategies. She also shares personal insights about her creative pursuits, including writing a science fiction novel, and her philosophy on finding joy in life's journey.

In this episode:

The evolution from designer to CEO: Jahnavee's unique journey
How AI is transforming customer success management
The SaaS boom in the Middle East: Opportunities and challenges
Personalization strategies in customer engagement
The future of AI and human interaction in customer success
Predictive analytics and its role in customer retention
Building cross-team collaboration for customer success
The importance of demonstrating ROI in customer relationships
Balancing technology with authentic human connections
Personal insights on creativity, innovation, and life philosophy

Ready to discover how AI and human connection are reshaping the future of customer success? Join us for this inspiring conversation with Jahnavee Ramalingam about technology, innovation, and the art of building meaningful customer relationships. Tune in now!

Follow Jahnavee.

This episode was brought to you by RevSetter & medlify.

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Haydar - LinkedIn

Ivy - LinkedIn

Transforming Customer Experience in the Middle East Region ft. Musa Hanhan

Haydar Al-Saad & Ivy Forero — Tue, 11 Feb 2025 15:05:49 +0400

How is customer experience evolving in the Middle East, and what's the unique intersection between CX and customer success?

Our guest in this episode is Musa Hanhan, founder of Experiente, who brings extensive experience in customer experience (CX) and customer success from global powerhouses like Bain & Co., Korn Ferry, and VMware. He shares insights on the evolution of CX in the MENA region and the transformative role of government initiatives.

Musa discusses the unique landscape of customer experience in the Middle East, the impact of digital transformation, and the crucial differences between customer experience and customer success. He also explores the complexities of B2B relationships and how companies can build effective customer-centric strategies from the ground up.

In this episode:

The evolution of CX in the Middle East
Government initiatives driving digital transformation
Integrating CX into company culture
Understanding B2B relationship dynamics
The intersection of CX and customer success
Effective customer journey mapping strategies
Employee experience impact on customer satisfaction
Cross-departmental approach to customer experience
The future of AI in customer experience
Building empathy in customer service
Metrics and measurement in CX
Personal insights and future predictions

Ready to discover how customer experience is transforming in the Middle East? Don't miss this insightful conversation with Musa Hanhan about the intersection of technology, culture, and customer relationships. Tune in now!

Follow Musa.

This episode was brought to you by RevSetter & medlify.

Did you find this episode valuable? Make sure to like, subscribe, and share your thoughts in the comments! We're building the Middle East's customer success community together, and your voice matters. See you in the next episode!

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Hosts:

Haydar - LinkedIn

Ivy - LinkedIn

Complexity in Cybersecurity Simplified with Customer Success ft. Alex Jardine

Haydar Al-Saad & Ivy Forero — Tue, 04 Feb 2025 11:00:41 +0400

How can cybersecurity companies build effective customer success strategies while maintaining trust and security in the Middle East?

Our guest in this episode is Alex Jardine, Vice President of Customer Success and Revenue Operations at Polyswarm, who shares his expertise on building customer success in the cybersecurity sector and the unique challenges of operating in different regions.

Alex discusses the critical balance between digital and human-centered customer success approaches, the role of AI and blockchain in enhancing customer experiences, and why traditional digital customer success strategies may need adaptation for the Middle Eastern market. He also shares insights on creating cohesion between sales, customer success, and revenue operations teams.

In this episode:

The nuances of customer success across different regions
Building trust in cybersecurity customer relationships
The impact of AI and blockchain on customer success
Creating effective training and education programs
The role of customer success for sub-$50M ARR organizations
Balancing digital and traditional customer success approaches
Aligning revenue operations with customer success
Regional differences in cybersecurity approaches
Making customer experience a shared responsibility
The importance of tailored strategies for the Middle East
Building effective cross-team collaboration
The future of AI in customer success

Ready to discover how to build trust-based customer success strategies in the cybersecurity sector? Don't miss this insightful conversation with Alex Jardine about navigating the complex intersection of technology, security, and customer relationships in the Middle East. Tune in now!

Follow Alex.

This episode was brought to you by RevSetter & medlify.

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Hosts:

Haydar - LinkedIn
Ivy - LinkedIn

How Customer Success is creating an advantage in FinTech ft. Arti Sogani

Haydar Al-Saad & Ivy Forero — Tue, 04 Feb 2025 10:57:43 +0400

How can fintech professionals build lasting customer success practices in the Middle East's evolving banking sector?

Our guest in this episode is Arti Sogani, a seasoned professional with 18 years of experience in the fintech industry, who shares her journey from coding to customer success leadership and the importance of building long-term client relationships. She is currently the Head of Customer Success at Temenos.

Arti discusses the evolution of customer success in fintech, the critical role of KPIs in revenue generation, and how to navigate the unique challenges of the banking software sector. She also shares insights on tailoring solutions for different markets while emphasizing the value of personalization in the Middle Eastern market.

In this episode:

The evolution of customer success in fintech
Building and maintaining long-term client relationships
Key metrics for measuring customer success
Transitioning to customer success leadership
The distinction between customer success and support
Technology's role in enhancing customer experiences
Cultural considerations in solution delivery
Proactive engagement strategies
Revenue-linked KPIs for success teams
Personalization in Middle Eastern markets
Driving expansion revenue through customer understanding
The importance of community building in customer success

Ready to discover how to build effective customer success practices in the fintech industry? Don't miss this insightful conversation with Arti Sogani about the intersection of technology, relationships, and cultural understanding in the Middle Eastern banking sector. Tune in now!

Follow Arti.

This episode was brought to you by RevSetter & medlify.

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Hosts:

Haydar - LinkedIn

Ivy - LinkedIn

How the Best Companies in the Middle East are Winning with Great Customer Success ft. Ashraf Mraybeh

Haydar Al-Saad & Ivy Forero — Tue, 04 Feb 2025 10:53:45 +0400

How is customer success evolving in the Middle East, and what role will AI play in its future?

Our guest in this episode is Ashraf Mraybeh, a seasoned expert with over 20 years of experience in customer success, who shares insights from establishing Successfully, the first Arabic consultancy firm specializing in customer success.

Ashraf discusses the transformation of customer success in the Middle East, the impact of AI on the industry, and the importance of developing a commercial mindset. He also talks about the challenges and opportunities in the Saudi market and how companies can build effective customer success strategies from the ground up.

In this episode:

The evolution of customer success in the Middle East
The role of AI in empowering customer success managers
Building proactive customer success strategies
The importance of early implementation
Revenue ownership in customer success
Technology's role in customer relationships
Successfully's journey as a pioneering consultancy
The Saudi market's growing interest in customer success
Developing a commercial mindset
Data-driven approaches to customer success
The future of AI in identifying opportunities
Essential tools for customer success teams

Ready to discover how customer success is transforming in the Middle East? Don't miss this insightful conversation with Ashraf Mraybeh about the intersection of technology, strategy, and customer relationships. Tune in now!

Follow Ashraf.

This episode was brought to you by RevSetter & medlify.

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Hosts:

Haydar - LinkedIn

Ivy - LinkedIn

Introduction to The Success Revenue Podcast

Haydar Al-Saad & Ivy Forero — Tue, 04 Feb 2025 09:50:14 +0400

In this premiere episode of the Success Revenue Podcast, hosts Ivy Forero and Haydar Al-Saad introduce themselves and share their backgrounds in customer success and revenue management. They discuss the importance of building a community in the Middle East to share knowledge and insights, especially in the rapidly evolving landscape of customer success. The episode sets the stage for future discussions with industry leaders and emphasizes the need for collaboration and learning in the region.

Takeaways:

The podcast aims to spotlight leaders in Customer Success & other revenue functions in the Middle East.
Ivy's journey reflects a passion for customer success and community building.
Haydar's global perspective enriches the conversation about customer success.
The hosts emphasize the importance of knowledge sharing in the region.
Community is essential for growth in customer success.
Dubai is seen as a hub for ambitious professionals.
The podcast will feature insights from various industry leaders.
Listeners are encouraged to suggest topics and guests for future episodes.
The hosts are excited about the potential for customer success in the Middle East.
The podcast aims to create a knowledge hub for professionals in the region.

This episode was brought to you by RevSetter & medlify.

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Hosts:

Haydar - LinkedIn

Ivy - LinkedIn