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    <title>Web Design MBA</title>
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    <description>Are you sick and tired of the "feast or famine" grind of website design? Or, are you looking for a profitable side hustle that will lead you to full-time self-employment so you can finally do life on your terms? Most podcasts don't talk about the BUSINESS of web design. This one is different. In this podcast, Steve Schramm will show you how to build the life business of your dreams. Featuring value-packed training sessions and success stories of others who've been where you are and built a stable web design business that fuels their lifestyle.</description>
    <copyright>© 2025 Steve Schramm</copyright>
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    <podcast:locked owner="steve@northmacservices.com">no</podcast:locked>
    <language>en</language>
    <pubDate>Wed, 23 Jul 2025 10:35:24 -0400</pubDate>
    <lastBuildDate>Tue, 02 Dec 2025 19:39:57 -0500</lastBuildDate>
    <link>https://webdesignmba.com</link>
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      <title>Web Design MBA</title>
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    <itunes:category text="Education">
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    <itunes:author>Steve Schramm</itunes:author>
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    <itunes:summary>Are you sick and tired of the "feast or famine" grind of website design? Or, are you looking for a profitable side hustle that will lead you to full-time self-employment so you can finally do life on your terms? Most podcasts don't talk about the BUSINESS of web design. This one is different. In this podcast, Steve Schramm will show you how to build the life business of your dreams. Featuring value-packed training sessions and success stories of others who've been where you are and built a stable web design business that fuels their lifestyle.</itunes:summary>
    <itunes:subtitle>Are you sick and tired of the "feast or famine" grind of website design.</itunes:subtitle>
    <itunes:keywords>web design, website design, business</itunes:keywords>
    <itunes:owner>
      <itunes:name>Steve Schramm</itunes:name>
    </itunes:owner>
    <itunes:complete>No</itunes:complete>
    <itunes:explicit>No</itunes:explicit>
    <item>
      <title>I Quit My Perfect Job in a Pandemic... Here's Why I’d Do It Again</title>
      <itunes:episode>117</itunes:episode>
      <podcast:episode>117</podcast:episode>
      <itunes:title>I Quit My Perfect Job in a Pandemic... Here's Why I’d Do It Again</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <description>
        <![CDATA[<p>In this episode, I share my personal journey of quitting a secure full-time job during COVID to go all-in on my web design business. I explain why so-called "job security" is often a myth and how running your own business—with multiple clients—can actually offer more stability. I also break down the common mistakes freelancers make when transitioning, and why the subscription model is the future of sustainable web design.</p><p> 00:00 – Intro &amp; My Leap From Full-Time Job<br> 03:45 – The Myth of Job Security<br> 08:30 – Why a Full-Time Job = One Client<br> 11:50 – Taxes &amp; Compensation Packages Explained<br> 17:10 – Trading One Job for Another<br> 20:40 – Scaling vs. Staying Solo<br> 24:15 – The Power of Subscription Web Design<br> 30:10 – Why Websites Are a Service, Not a Product<br> 36:20 – Moving From Transactional to Relational Clients<br> 40:00 – Why Subscription Revenue Creates Real Freedom<br> 45:00 – Final Thoughts &amp; Next Steps</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, I share my personal journey of quitting a secure full-time job during COVID to go all-in on my web design business. I explain why so-called "job security" is often a myth and how running your own business—with multiple clients—can actually offer more stability. I also break down the common mistakes freelancers make when transitioning, and why the subscription model is the future of sustainable web design.</p><p> 00:00 – Intro &amp; My Leap From Full-Time Job<br> 03:45 – The Myth of Job Security<br> 08:30 – Why a Full-Time Job = One Client<br> 11:50 – Taxes &amp; Compensation Packages Explained<br> 17:10 – Trading One Job for Another<br> 20:40 – Scaling vs. Staying Solo<br> 24:15 – The Power of Subscription Web Design<br> 30:10 – Why Websites Are a Service, Not a Product<br> 36:20 – Moving From Transactional to Relational Clients<br> 40:00 – Why Subscription Revenue Creates Real Freedom<br> 45:00 – Final Thoughts &amp; Next Steps</p>]]>
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      <pubDate>Thu, 01 May 2025 11:06:19 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/a4b1334d/a483d9cb.mp3" length="12332256" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>770</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, I share my personal journey of quitting a secure full-time job during COVID to go all-in on my web design business. I explain why so-called "job security" is often a myth and how running your own business—with multiple clients—can actually offer more stability. I also break down the common mistakes freelancers make when transitioning, and why the subscription model is the future of sustainable web design.</p><p> 00:00 – Intro &amp; My Leap From Full-Time Job<br> 03:45 – The Myth of Job Security<br> 08:30 – Why a Full-Time Job = One Client<br> 11:50 – Taxes &amp; Compensation Packages Explained<br> 17:10 – Trading One Job for Another<br> 20:40 – Scaling vs. Staying Solo<br> 24:15 – The Power of Subscription Web Design<br> 30:10 – Why Websites Are a Service, Not a Product<br> 36:20 – Moving From Transactional to Relational Clients<br> 40:00 – Why Subscription Revenue Creates Real Freedom<br> 45:00 – Final Thoughts &amp; Next Steps</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title> Unlocking The Power of GREAT Relationships for Business Success</title>
      <itunes:episode>116</itunes:episode>
      <podcast:episode>116</podcast:episode>
      <itunes:title> Unlocking The Power of GREAT Relationships for Business Success</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/1ca16860</link>
      <description>
        <![CDATA[<p>In this episode of the Web Design MBA, we delve into the immense value of building strong relationships and how it impacts your business success. Understanding the concept, 'your network determines your net worth,’ we break down the key elements that make a relationship great using the acronym 'GREAT.' We explore the principles of giving, reciprocity, empathy, attention, and the importance of time. Through personal anecdotes and practical advice, this episode aims to help you leverage relationships for long-term business growth. Whether you're watching on YouTube or listening to the audio, it's packed with insightful wisdom that can transform your approach to business and life.</p><p>00:00 The Power of Relationships in Business<br>04:12 The Importance of Adding Value<br>08:19 Understanding Giving in Business<br>19:10 The Role of Reciprocity<br>22:07 Empathy and Communication<br>23:29 The Significance of Attention<br>26:16 The Value of Time in Relationships<br>27:59 Conclusion and Final Thoughts</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of the Web Design MBA, we delve into the immense value of building strong relationships and how it impacts your business success. Understanding the concept, 'your network determines your net worth,’ we break down the key elements that make a relationship great using the acronym 'GREAT.' We explore the principles of giving, reciprocity, empathy, attention, and the importance of time. Through personal anecdotes and practical advice, this episode aims to help you leverage relationships for long-term business growth. Whether you're watching on YouTube or listening to the audio, it's packed with insightful wisdom that can transform your approach to business and life.</p><p>00:00 The Power of Relationships in Business<br>04:12 The Importance of Adding Value<br>08:19 Understanding Giving in Business<br>19:10 The Role of Reciprocity<br>22:07 Empathy and Communication<br>23:29 The Significance of Attention<br>26:16 The Value of Time in Relationships<br>27:59 Conclusion and Final Thoughts</p>]]>
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      <pubDate>Thu, 24 Apr 2025 10:50:30 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/1ca16860/f68ac07a.mp3" length="27804685" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>1737</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of the Web Design MBA, we delve into the immense value of building strong relationships and how it impacts your business success. Understanding the concept, 'your network determines your net worth,’ we break down the key elements that make a relationship great using the acronym 'GREAT.' We explore the principles of giving, reciprocity, empathy, attention, and the importance of time. Through personal anecdotes and practical advice, this episode aims to help you leverage relationships for long-term business growth. Whether you're watching on YouTube or listening to the audio, it's packed with insightful wisdom that can transform your approach to business and life.</p><p>00:00 The Power of Relationships in Business<br>04:12 The Importance of Adding Value<br>08:19 Understanding Giving in Business<br>19:10 The Role of Reciprocity<br>22:07 Empathy and Communication<br>23:29 The Significance of Attention<br>26:16 The Value of Time in Relationships<br>27:59 Conclusion and Final Thoughts</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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    <item>
      <title>[REVISITED] 5 Advantages of Subscription Web Design Over Traditional Pricing Models</title>
      <itunes:episode>115</itunes:episode>
      <podcast:episode>115</podcast:episode>
      <itunes:title>[REVISITED] 5 Advantages of Subscription Web Design Over Traditional Pricing Models</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">57ad0def-8766-4786-958e-dc0ae9c8ad7a</guid>
      <link>https://share.transistor.fm/s/945bb674</link>
      <description>
        <![CDATA[<p>Traditional website pricing is dead. That's a bold claim, but I don't see how you could beat the advantages of Subscription Web Design in any traditional model. Here are my thoughts!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Traditional website pricing is dead. That's a bold claim, but I don't see how you could beat the advantages of Subscription Web Design in any traditional model. Here are my thoughts!</p>]]>
      </content:encoded>
      <pubDate>Thu, 17 Apr 2025 08:00:00 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/945bb674/d93f7535.mp3" length="17949535" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:image href="https://img.transistor.fm/sIG1zkF__E6hKZ3bg6TR50jEonM5pacF1ZvMmwjKwFg/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kOTIz/MjI1YzRiMzkzMWZm/Nzk4MWI1NWIxYTNj/MmYzOC5qcGc.jpg"/>
      <itunes:duration>1121</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Traditional website pricing is dead. That's a bold claim, but I don't see how you could beat the advantages of Subscription Web Design in any traditional model. Here are my thoughts!</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>I Work Less and Get More Done — Here’s My Daily System</title>
      <itunes:episode>114</itunes:episode>
      <podcast:episode>114</podcast:episode>
      <itunes:title>I Work Less and Get More Done — Here’s My Daily System</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/1470b06a</link>
      <description>
        <![CDATA[<p>In this episode, I’m sharing 10 productivity hacks that have helped me get more done as a web designer, entrepreneur, and agency owner—without burning out. From using automatic time blocking (08:00) to delegating outcomes (13:00), checking email just once per day (19:00), and even listening to soundscapes instead of music to stay focused (03:00)—these are the real-world strategies that work. I’ll also show you how hiring early (11:00), using long-form writing (16:00), and spotting systemization opportunities (20:00) can transform your workflow.</p><p>If you want to do more of the right things and less of the wrong ones, this one's for you.</p><p> 00:00 - Intro &amp; what productivity really means<br> 03:00 - Hack #1: Soundscapes for focus<br> 05:00 - Hack #2: Checklists &amp; SOPs<br> 08:00 - Hack #3: Automatic time blocking with Flow Savvy<br> 11:00 - Hack #4: Hiring early<br> 13:00 - Hack #5: Delegating outcomes, not tasks<br> 16:00 - Hack #6: Long-form writing - meetings<br> 18:00 - Hack #7: Focus modes to block distractions<br> 19:00 - Hack #8: Check email once a day<br> 20:00 - Hack #9: Systemization opportunity awareness<br> 25:00 - Hack #10: Read about productivity<br> 26:00 - Wrap-up &amp; Substack mention</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, I’m sharing 10 productivity hacks that have helped me get more done as a web designer, entrepreneur, and agency owner—without burning out. From using automatic time blocking (08:00) to delegating outcomes (13:00), checking email just once per day (19:00), and even listening to soundscapes instead of music to stay focused (03:00)—these are the real-world strategies that work. I’ll also show you how hiring early (11:00), using long-form writing (16:00), and spotting systemization opportunities (20:00) can transform your workflow.</p><p>If you want to do more of the right things and less of the wrong ones, this one's for you.</p><p> 00:00 - Intro &amp; what productivity really means<br> 03:00 - Hack #1: Soundscapes for focus<br> 05:00 - Hack #2: Checklists &amp; SOPs<br> 08:00 - Hack #3: Automatic time blocking with Flow Savvy<br> 11:00 - Hack #4: Hiring early<br> 13:00 - Hack #5: Delegating outcomes, not tasks<br> 16:00 - Hack #6: Long-form writing - meetings<br> 18:00 - Hack #7: Focus modes to block distractions<br> 19:00 - Hack #8: Check email once a day<br> 20:00 - Hack #9: Systemization opportunity awareness<br> 25:00 - Hack #10: Read about productivity<br> 26:00 - Wrap-up &amp; Substack mention</p>]]>
      </content:encoded>
      <pubDate>Thu, 10 Apr 2025 08:30:00 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/1470b06a/44bd9e77.mp3" length="24971320" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>1559</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, I’m sharing 10 productivity hacks that have helped me get more done as a web designer, entrepreneur, and agency owner—without burning out. From using automatic time blocking (08:00) to delegating outcomes (13:00), checking email just once per day (19:00), and even listening to soundscapes instead of music to stay focused (03:00)—these are the real-world strategies that work. I’ll also show you how hiring early (11:00), using long-form writing (16:00), and spotting systemization opportunities (20:00) can transform your workflow.</p><p>If you want to do more of the right things and less of the wrong ones, this one's for you.</p><p> 00:00 - Intro &amp; what productivity really means<br> 03:00 - Hack #1: Soundscapes for focus<br> 05:00 - Hack #2: Checklists &amp; SOPs<br> 08:00 - Hack #3: Automatic time blocking with Flow Savvy<br> 11:00 - Hack #4: Hiring early<br> 13:00 - Hack #5: Delegating outcomes, not tasks<br> 16:00 - Hack #6: Long-form writing - meetings<br> 18:00 - Hack #7: Focus modes to block distractions<br> 19:00 - Hack #8: Check email once a day<br> 20:00 - Hack #9: Systemization opportunity awareness<br> 25:00 - Hack #10: Read about productivity<br> 26:00 - Wrap-up &amp; Substack mention</p>]]>
      </itunes:summary>
      <itunes:keywords>productivity hacks, web designer tips, time management for creatives, scale your freelance business, automatic time blocking, how to stay focused at work, entrepreneur productivity tips, creative business growth, delegation strategies, how to be more productive</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>[REVISITED] How to Start Charging More for Web Design Projects</title>
      <itunes:episode>113</itunes:episode>
      <podcast:episode>113</podcast:episode>
      <itunes:title>[REVISITED] How to Start Charging More for Web Design Projects</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/dc03b887</link>
      <description>
        <![CDATA[<p>In this episode of the Subscription Web Design podcast, we delve into strategies for increasing your web design rates and eliminating the mindset blocks that hold you back. Starting with the importance of mindset, we discuss the concept of limiting beliefs vs. liberating truths and how journaling can help you identify and overcome these barriers. We also explore the significance of financial investment, advising how to handle projects either at full price or for free and highlighting the emotional investment tied to financial commitment. Finally, we offer practical advice on incrementally raising your rates, calculating your costs, and leveraging subscription models to create sustainable income. Tune in for actionable steps to enhance both your mindset and your business profitability.</p><p>00:00 Introduction and Podcast Overview<br>02:01 Sponsorship and Course Promotion<br>02:52 Mindset: The Key to Charging More<br>04:22 Overcoming Limiting Beliefs<br>07:24 Value Creation and Market Value<br>12:17 Financial Investment and Emotional Buy-In<br>16:24 Practical Strategies for Pricing<br>23:16 Conclusion and Final Thoughts</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of the Subscription Web Design podcast, we delve into strategies for increasing your web design rates and eliminating the mindset blocks that hold you back. Starting with the importance of mindset, we discuss the concept of limiting beliefs vs. liberating truths and how journaling can help you identify and overcome these barriers. We also explore the significance of financial investment, advising how to handle projects either at full price or for free and highlighting the emotional investment tied to financial commitment. Finally, we offer practical advice on incrementally raising your rates, calculating your costs, and leveraging subscription models to create sustainable income. Tune in for actionable steps to enhance both your mindset and your business profitability.</p><p>00:00 Introduction and Podcast Overview<br>02:01 Sponsorship and Course Promotion<br>02:52 Mindset: The Key to Charging More<br>04:22 Overcoming Limiting Beliefs<br>07:24 Value Creation and Market Value<br>12:17 Financial Investment and Emotional Buy-In<br>16:24 Practical Strategies for Pricing<br>23:16 Conclusion and Final Thoughts</p>]]>
      </content:encoded>
      <pubDate>Thu, 03 Apr 2025 08:00:00 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/dc03b887/7e067ebf.mp3" length="22979342" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>1435</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of the Subscription Web Design podcast, we delve into strategies for increasing your web design rates and eliminating the mindset blocks that hold you back. Starting with the importance of mindset, we discuss the concept of limiting beliefs vs. liberating truths and how journaling can help you identify and overcome these barriers. We also explore the significance of financial investment, advising how to handle projects either at full price or for free and highlighting the emotional investment tied to financial commitment. Finally, we offer practical advice on incrementally raising your rates, calculating your costs, and leveraging subscription models to create sustainable income. Tune in for actionable steps to enhance both your mindset and your business profitability.</p><p>00:00 Introduction and Podcast Overview<br>02:01 Sponsorship and Course Promotion<br>02:52 Mindset: The Key to Charging More<br>04:22 Overcoming Limiting Beliefs<br>07:24 Value Creation and Market Value<br>12:17 Financial Investment and Emotional Buy-In<br>16:24 Practical Strategies for Pricing<br>23:16 Conclusion and Final Thoughts</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Simple Content Strategy That Will Transform Your Web Design Business</title>
      <itunes:episode>112</itunes:episode>
      <podcast:episode>112</podcast:episode>
      <itunes:title>The Simple Content Strategy That Will Transform Your Web Design Business</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/2936a633</link>
      <description>
        <![CDATA[<p>In this episode of the Web Design MBA Podcast, I’m diving into why content creation is a game-changer for web designers looking to grow their business. I’ll break down the simple 3-step content strategy that can help you get more clients, build trust, and drive monetization. You’ll learn why attention is everything, how to build an email list, and why consistency is key. If you’ve been struggling with getting noticed, this episode is your permission slip to start creating content today!<br><strong><br></strong>00:00 - Introduction<br>02:30 - Why Most Web Designers Struggle with Getting Work<br>06:00 - The Power of Content Creation<br>09:15 - Attention, Retention, and Monetization Explained<br>12:00 - Simple Action Steps You Can Take TODAY<br>15:30 - How to Build Trust with Your Audience<br>18:00 - Why Email Marketing Still Rules<br>20:00 - Final Thoughts &amp; Call to Action</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of the Web Design MBA Podcast, I’m diving into why content creation is a game-changer for web designers looking to grow their business. I’ll break down the simple 3-step content strategy that can help you get more clients, build trust, and drive monetization. You’ll learn why attention is everything, how to build an email list, and why consistency is key. If you’ve been struggling with getting noticed, this episode is your permission slip to start creating content today!<br><strong><br></strong>00:00 - Introduction<br>02:30 - Why Most Web Designers Struggle with Getting Work<br>06:00 - The Power of Content Creation<br>09:15 - Attention, Retention, and Monetization Explained<br>12:00 - Simple Action Steps You Can Take TODAY<br>15:30 - How to Build Trust with Your Audience<br>18:00 - Why Email Marketing Still Rules<br>20:00 - Final Thoughts &amp; Call to Action</p>]]>
      </content:encoded>
      <pubDate>Thu, 27 Mar 2025 11:00:00 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/2936a633/f5036cbb.mp3" length="16283150" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>1016</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of the Web Design MBA Podcast, I’m diving into why content creation is a game-changer for web designers looking to grow their business. I’ll break down the simple 3-step content strategy that can help you get more clients, build trust, and drive monetization. You’ll learn why attention is everything, how to build an email list, and why consistency is key. If you’ve been struggling with getting noticed, this episode is your permission slip to start creating content today!<br><strong><br></strong>00:00 - Introduction<br>02:30 - Why Most Web Designers Struggle with Getting Work<br>06:00 - The Power of Content Creation<br>09:15 - Attention, Retention, and Monetization Explained<br>12:00 - Simple Action Steps You Can Take TODAY<br>15:30 - How to Build Trust with Your Audience<br>18:00 - Why Email Marketing Still Rules<br>20:00 - Final Thoughts &amp; Call to Action</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>I Made These Unconventional Deals and Got More Clients</title>
      <itunes:episode>111</itunes:episode>
      <podcast:episode>111</podcast:episode>
      <itunes:title>I Made These Unconventional Deals and Got More Clients</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">24a65fce-cc7f-4680-b77a-dd1a0fea3458</guid>
      <link>https://share.transistor.fm/s/f5a26280</link>
      <description>
        <![CDATA[<p>In this episode of the Web Design MBA Podcast, I’m diving into the Spring 2025 edition of my "How I Got My Last Five Clients" series. Instead of focusing on theory, I’m sharing the actual, behind-the-scenes details of how I landed my most recent clients—giving you real insights into the projects, the lessons learned, and how I made these connections. From an unconventional Airbnb-style booking site to a Christian apologetics ministry, I’m sharing how networking, building relationships, and sometimes even making unconventional deals have helped grow my business. Tune in to hear the specifics and grab practical lessons you can apply to your own web design journey.</p><p><strong>Timestamps:</strong> 00:00 – Intro to the episode and the "How I Got My Last Five Clients" series<br>03:10 – Client #1: Entertainment media company (metaverse music videos)<br>10:30 – Client #2: Pool booking business<br>16:45 – Client #3: AI tool e-commerce project<br>22:55 – Client #4: Medical training organization<br>28:00 – Client #5: Christian apologetics ministry<br>35:00 – Key lessons from these clients and the importance of community in business</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of the Web Design MBA Podcast, I’m diving into the Spring 2025 edition of my "How I Got My Last Five Clients" series. Instead of focusing on theory, I’m sharing the actual, behind-the-scenes details of how I landed my most recent clients—giving you real insights into the projects, the lessons learned, and how I made these connections. From an unconventional Airbnb-style booking site to a Christian apologetics ministry, I’m sharing how networking, building relationships, and sometimes even making unconventional deals have helped grow my business. Tune in to hear the specifics and grab practical lessons you can apply to your own web design journey.</p><p><strong>Timestamps:</strong> 00:00 – Intro to the episode and the "How I Got My Last Five Clients" series<br>03:10 – Client #1: Entertainment media company (metaverse music videos)<br>10:30 – Client #2: Pool booking business<br>16:45 – Client #3: AI tool e-commerce project<br>22:55 – Client #4: Medical training organization<br>28:00 – Client #5: Christian apologetics ministry<br>35:00 – Key lessons from these clients and the importance of community in business</p>]]>
      </content:encoded>
      <pubDate>Thu, 13 Mar 2025 11:00:00 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/f5a26280/02b0ed81.mp3" length="21054624" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>1315</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of the Web Design MBA Podcast, I’m diving into the Spring 2025 edition of my "How I Got My Last Five Clients" series. Instead of focusing on theory, I’m sharing the actual, behind-the-scenes details of how I landed my most recent clients—giving you real insights into the projects, the lessons learned, and how I made these connections. From an unconventional Airbnb-style booking site to a Christian apologetics ministry, I’m sharing how networking, building relationships, and sometimes even making unconventional deals have helped grow my business. Tune in to hear the specifics and grab practical lessons you can apply to your own web design journey.</p><p><strong>Timestamps:</strong> 00:00 – Intro to the episode and the "How I Got My Last Five Clients" series<br>03:10 – Client #1: Entertainment media company (metaverse music videos)<br>10:30 – Client #2: Pool booking business<br>16:45 – Client #3: AI tool e-commerce project<br>22:55 – Client #4: Medical training organization<br>28:00 – Client #5: Christian apologetics ministry<br>35:00 – Key lessons from these clients and the importance of community in business</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The 5C's of Attractive Marketing</title>
      <itunes:episode>110</itunes:episode>
      <podcast:episode>110</podcast:episode>
      <itunes:title>The 5C's of Attractive Marketing</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">bbc558d8-cae3-427d-8e1e-bf844a33c734</guid>
      <link>https://share.transistor.fm/s/23ea1428</link>
      <description>
        <![CDATA[<p>In this episode, I break down the 5C's of Attractive Marketing—a framework designed to help web designers and agency owners attract clients instead of chasing them. I share personal experiences, mindset shifts, and practical steps to implement these five key strategies: Create, Consistently, Call to Action, Culture, and Community. If you’re looking to build a predictable client acquisition system, this is for you!</p><p><strong><br>Timestamps:</strong><br>[00:00] Introduction &amp; personal journey<br>[02:00] The problem with unpredictable marketing<br>[06:00] Mindset limitations holding you back<br>[15:00] The 5C’s explained<br>[30:00] Common mistakes &amp; how to avoid them<br>[35:00] Final thoughts &amp; next steps</p><p>🔗 Join the Web Design MBA Newsletter: <a href="https://webdesignmba.substack.com/">webdesignmba.substack.com</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, I break down the 5C's of Attractive Marketing—a framework designed to help web designers and agency owners attract clients instead of chasing them. I share personal experiences, mindset shifts, and practical steps to implement these five key strategies: Create, Consistently, Call to Action, Culture, and Community. If you’re looking to build a predictable client acquisition system, this is for you!</p><p><strong><br>Timestamps:</strong><br>[00:00] Introduction &amp; personal journey<br>[02:00] The problem with unpredictable marketing<br>[06:00] Mindset limitations holding you back<br>[15:00] The 5C’s explained<br>[30:00] Common mistakes &amp; how to avoid them<br>[35:00] Final thoughts &amp; next steps</p><p>🔗 Join the Web Design MBA Newsletter: <a href="https://webdesignmba.substack.com/">webdesignmba.substack.com</a></p>]]>
      </content:encoded>
      <pubDate>Thu, 06 Mar 2025 11:44:39 -0500</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/23ea1428/05493d4b.mp3" length="35724947" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>2232</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, I break down the 5C's of Attractive Marketing—a framework designed to help web designers and agency owners attract clients instead of chasing them. I share personal experiences, mindset shifts, and practical steps to implement these five key strategies: Create, Consistently, Call to Action, Culture, and Community. If you’re looking to build a predictable client acquisition system, this is for you!</p><p><strong><br>Timestamps:</strong><br>[00:00] Introduction &amp; personal journey<br>[02:00] The problem with unpredictable marketing<br>[06:00] Mindset limitations holding you back<br>[15:00] The 5C’s explained<br>[30:00] Common mistakes &amp; how to avoid them<br>[35:00] Final thoughts &amp; next steps</p><p>🔗 Join the Web Design MBA Newsletter: <a href="https://webdesignmba.substack.com/">webdesignmba.substack.com</a></p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Why You’re Not Getting Clients (And How to Fix It Fast)</title>
      <itunes:episode>109</itunes:episode>
      <podcast:episode>109</podcast:episode>
      <itunes:title>Why You’re Not Getting Clients (And How to Fix It Fast)</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">04a39b65-d49d-4466-ad83-e99c47140e88</guid>
      <link>https://share.transistor.fm/s/9dac425e</link>
      <description>
        <![CDATA[<p>Why do some business owners succeed while others struggle? In this episode, I reveal the mindset shift that can change everything: <em>Activity equals Opportunity.</em> I share personal insights, practical strategies, and actionable tips to help you break through and start seeing real results in your web design business. Plus, I outline three activities that <em>don't</em> generate opportunities—and three that do!</p><p><strong>Timestamps:</strong><br>00:00 - Introduction &amp; the key question<br>02:15 - Why "80% done is 100% awesome"<br>05:40 - The power of massive action in business<br>08:10 - Activity vs. opportunity: What really works<br>12:45 - Three time-wasting activities to avoid<br>16:30 - Three high-impact activities for success<br>21:00 - A simple system to create opportunities<br>24:15 - Final thoughts &amp; next steps</p><p>🚀 Need help growing your web design business? Book a free coaching call: <a href="https://3.basecamp.com/4928824/buckets/20982639/todos/8348815698#">webdesignmba.com/coaching</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Why do some business owners succeed while others struggle? In this episode, I reveal the mindset shift that can change everything: <em>Activity equals Opportunity.</em> I share personal insights, practical strategies, and actionable tips to help you break through and start seeing real results in your web design business. Plus, I outline three activities that <em>don't</em> generate opportunities—and three that do!</p><p><strong>Timestamps:</strong><br>00:00 - Introduction &amp; the key question<br>02:15 - Why "80% done is 100% awesome"<br>05:40 - The power of massive action in business<br>08:10 - Activity vs. opportunity: What really works<br>12:45 - Three time-wasting activities to avoid<br>16:30 - Three high-impact activities for success<br>21:00 - A simple system to create opportunities<br>24:15 - Final thoughts &amp; next steps</p><p>🚀 Need help growing your web design business? Book a free coaching call: <a href="https://3.basecamp.com/4928824/buckets/20982639/todos/8348815698#">webdesignmba.com/coaching</a></p>]]>
      </content:encoded>
      <pubDate>Thu, 27 Feb 2025 11:00:00 -0500</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/9dac425e/e404cc50.mp3" length="15814254" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>987</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Why do some business owners succeed while others struggle? In this episode, I reveal the mindset shift that can change everything: <em>Activity equals Opportunity.</em> I share personal insights, practical strategies, and actionable tips to help you break through and start seeing real results in your web design business. Plus, I outline three activities that <em>don't</em> generate opportunities—and three that do!</p><p><strong>Timestamps:</strong><br>00:00 - Introduction &amp; the key question<br>02:15 - Why "80% done is 100% awesome"<br>05:40 - The power of massive action in business<br>08:10 - Activity vs. opportunity: What really works<br>12:45 - Three time-wasting activities to avoid<br>16:30 - Three high-impact activities for success<br>21:00 - A simple system to create opportunities<br>24:15 - Final thoughts &amp; next steps</p><p>🚀 Need help growing your web design business? Book a free coaching call: <a href="https://3.basecamp.com/4928824/buckets/20982639/todos/8348815698#">webdesignmba.com/coaching</a></p>]]>
      </itunes:summary>
      <itunes:keywords>Web Design Business, Freelance Web Design, Business Success Mindset, Entrepreneur Motivation, How to Get Clients, Networking for Business, Web Design Marketing, Productivity Hacks, Small Business Growth, Online Business Tips</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Stop Working for Free!</title>
      <itunes:episode>108</itunes:episode>
      <podcast:episode>108</podcast:episode>
      <itunes:title>Stop Working for Free!</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f568c121-538a-4f2d-9924-d7b8a08814ce</guid>
      <link>https://share.transistor.fm/s/2193ccd1</link>
      <description>
        <![CDATA[<p>In this episode of <em>The Web Design MBA</em>, I dive into the game-changing concept of <strong>paid discovery</strong>-why you should stop doing it for free and start charging for your time. I break down the biggest mistakes web designers make, how to eliminate tire-kicker clients, and why this simple shift can boost your income. Plus, I share real-world strategies to integrate paid discovery into your sales process. Don’t miss this one!</p><p><strong>Timestamps:</strong><br>00:00 – Welcome &amp; why discovery matters<br>01:00 – Why clients always ask, "What does a website cost?"<br>05:00 – The hidden cost of free discovery<br>10:00 – How paid discovery filters serious clients<br>15:00 – Why paid discovery is an <strong>easy</strong> sale<br>20:00 – How to implement it in your business today<br>25:00 – What to charge for paid discovery<br>27:00 – Final thoughts &amp; free coaching opportunity</p><p><br>🔗 <strong>Need help implementing this?</strong> Book a free 50-minute coaching call:<br>webdesignmba.com/coaching</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of <em>The Web Design MBA</em>, I dive into the game-changing concept of <strong>paid discovery</strong>-why you should stop doing it for free and start charging for your time. I break down the biggest mistakes web designers make, how to eliminate tire-kicker clients, and why this simple shift can boost your income. Plus, I share real-world strategies to integrate paid discovery into your sales process. Don’t miss this one!</p><p><strong>Timestamps:</strong><br>00:00 – Welcome &amp; why discovery matters<br>01:00 – Why clients always ask, "What does a website cost?"<br>05:00 – The hidden cost of free discovery<br>10:00 – How paid discovery filters serious clients<br>15:00 – Why paid discovery is an <strong>easy</strong> sale<br>20:00 – How to implement it in your business today<br>25:00 – What to charge for paid discovery<br>27:00 – Final thoughts &amp; free coaching opportunity</p><p><br>🔗 <strong>Need help implementing this?</strong> Book a free 50-minute coaching call:<br>webdesignmba.com/coaching</p>]]>
      </content:encoded>
      <pubDate>Thu, 20 Feb 2025 08:00:00 -0500</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/2193ccd1/6bf92431.mp3" length="26068398" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>1628</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of <em>The Web Design MBA</em>, I dive into the game-changing concept of <strong>paid discovery</strong>-why you should stop doing it for free and start charging for your time. I break down the biggest mistakes web designers make, how to eliminate tire-kicker clients, and why this simple shift can boost your income. Plus, I share real-world strategies to integrate paid discovery into your sales process. Don’t miss this one!</p><p><strong>Timestamps:</strong><br>00:00 – Welcome &amp; why discovery matters<br>01:00 – Why clients always ask, "What does a website cost?"<br>05:00 – The hidden cost of free discovery<br>10:00 – How paid discovery filters serious clients<br>15:00 – Why paid discovery is an <strong>easy</strong> sale<br>20:00 – How to implement it in your business today<br>25:00 – What to charge for paid discovery<br>27:00 – Final thoughts &amp; free coaching opportunity</p><p><br>🔗 <strong>Need help implementing this?</strong> Book a free 50-minute coaching call:<br>webdesignmba.com/coaching</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Why I Never Let Go of This Process (Even During Hard Times)</title>
      <itunes:episode>107</itunes:episode>
      <podcast:episode>107</podcast:episode>
      <itunes:title>Why I Never Let Go of This Process (Even During Hard Times)</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a45f69b8-1315-4600-b083-0b427a34c7c4</guid>
      <link>https://share.transistor.fm/s/b91f84cd</link>
      <description>
        <![CDATA[<p>In this episode, I’m diving into the heartbeat process-the simple, yet powerful method that keeps my web design business running smoothly. Whether you're a solo designer or scaling a team, this process has helped me stay organized, keep projects on track, and avoid chaos. I’ll break down how I use it, why it works, and why it’s a game-changer for web designers. </p><p>00:00 - Introduction to the Heartbeat Process<br>02:30 - The struggle: "Where does everything stand?"<br>04:45 - Why simple project management tools are key<br>06:10 - The importance of subjective vs. automated updates<br>08:20 - The Heartbeat Process: A tool to keep you organized<br>10:50 - How the Heartbeat Process helps solo operators and agencies alike<br>13:15 - Adapting the Heartbeat Process for weekly check-ins<br>15:30 - Who should write the Heartbeat? Project Managers or Assistants<br>17:00 - What goes into a Heartbeat update?<br>19:25 - The benefits: Staying grounded, managing multiple projects<br>22:00 - Using Basecamp alongside the Heartbeat for project tracking<br>25:10 - The “Move the Needle” tool and its role in tracking project status<br>28:15 - The Hill Chart and Weekly Check-Ins in Basecamp<br>30:00 - How the Heartbeat Process keeps the business ‘pulsing’<br>32:10 - Why you should implement this process before scaling<br>34:50 - Final thoughts: Implementing the Heartbeat to improve your business flow </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, I’m diving into the heartbeat process-the simple, yet powerful method that keeps my web design business running smoothly. Whether you're a solo designer or scaling a team, this process has helped me stay organized, keep projects on track, and avoid chaos. I’ll break down how I use it, why it works, and why it’s a game-changer for web designers. </p><p>00:00 - Introduction to the Heartbeat Process<br>02:30 - The struggle: "Where does everything stand?"<br>04:45 - Why simple project management tools are key<br>06:10 - The importance of subjective vs. automated updates<br>08:20 - The Heartbeat Process: A tool to keep you organized<br>10:50 - How the Heartbeat Process helps solo operators and agencies alike<br>13:15 - Adapting the Heartbeat Process for weekly check-ins<br>15:30 - Who should write the Heartbeat? Project Managers or Assistants<br>17:00 - What goes into a Heartbeat update?<br>19:25 - The benefits: Staying grounded, managing multiple projects<br>22:00 - Using Basecamp alongside the Heartbeat for project tracking<br>25:10 - The “Move the Needle” tool and its role in tracking project status<br>28:15 - The Hill Chart and Weekly Check-Ins in Basecamp<br>30:00 - How the Heartbeat Process keeps the business ‘pulsing’<br>32:10 - Why you should implement this process before scaling<br>34:50 - Final thoughts: Implementing the Heartbeat to improve your business flow </p>]]>
      </content:encoded>
      <pubDate>Thu, 13 Feb 2025 08:00:00 -0500</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/b91f84cd/e13c18cf.mp3" length="19401606" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>1211</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, I’m diving into the heartbeat process-the simple, yet powerful method that keeps my web design business running smoothly. Whether you're a solo designer or scaling a team, this process has helped me stay organized, keep projects on track, and avoid chaos. I’ll break down how I use it, why it works, and why it’s a game-changer for web designers. </p><p>00:00 - Introduction to the Heartbeat Process<br>02:30 - The struggle: "Where does everything stand?"<br>04:45 - Why simple project management tools are key<br>06:10 - The importance of subjective vs. automated updates<br>08:20 - The Heartbeat Process: A tool to keep you organized<br>10:50 - How the Heartbeat Process helps solo operators and agencies alike<br>13:15 - Adapting the Heartbeat Process for weekly check-ins<br>15:30 - Who should write the Heartbeat? Project Managers or Assistants<br>17:00 - What goes into a Heartbeat update?<br>19:25 - The benefits: Staying grounded, managing multiple projects<br>22:00 - Using Basecamp alongside the Heartbeat for project tracking<br>25:10 - The “Move the Needle” tool and its role in tracking project status<br>28:15 - The Hill Chart and Weekly Check-Ins in Basecamp<br>30:00 - How the Heartbeat Process keeps the business ‘pulsing’<br>32:10 - Why you should implement this process before scaling<br>34:50 - Final thoughts: Implementing the Heartbeat to improve your business flow </p>]]>
      </itunes:summary>
      <itunes:keywords>Web Design Project Management, Agency Workflow Optimization, Basecamp for Web Designers, Scaling a Web Design Business, Effective Team Communication, Project Management Tools for Agencies, Streamlining Client Projects, Implementing Heartbeat Process, Web Design Business Strategies, Solo to Agency Transition, Steve Schramm</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Dealing with Overwhelm and Anxiety in Your Web Design Business</title>
      <itunes:episode>106</itunes:episode>
      <podcast:episode>106</podcast:episode>
      <itunes:title>Dealing with Overwhelm and Anxiety in Your Web Design Business</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4e6efc03-464e-49d3-8a78-2b310f85d6c1</guid>
      <link>https://share.transistor.fm/s/e20ca0a2</link>
      <description>
        <![CDATA[<p>In this episode of the Web Design MBA podcast, I share an update on my unexpected break and return with insights on dealing with overwhelm and anxiety in your business. After losing my biggest client, I discuss how I bounced back by closing several new deals and taking on coaching clients. I emphasize the importance of sharing true experiences, staying relatable, and not portraying myself as an unattainable guru. The episode dives into handling mental health struggles, the illusion of control, saying no for a season, and the value of having a support system. I also highlight focusing on effective inputs, identifying what's working, and the power of locking in to move forward with determination. If you're dealing with stress or uncertainty in your web design business, this episode offers practical advice and encouragement to help you navigate these challenges.</p><p>00:00 Welcome Back to the Web Design MBA Podcast<br>01:06 Overcoming Setbacks and Finding Success<br>02:05 The Importance of Honesty and Real Experience<br>03:14 Dealing with Overwhelm and Anxiety<br>04:45 Lessons from Russell Brunson<br>05:57 Personal Struggles and Client Challenges<br>13:05 Strategies for Managing Anxiety and Overwhelm<br>16:06 The Year of Saying No<br>17:51 Building a Support System<br>20:56 Focusing on What Works<br>23:45 Locking In and Moving Forward<br>25:41 Conclusion and Invitation for Coaching</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of the Web Design MBA podcast, I share an update on my unexpected break and return with insights on dealing with overwhelm and anxiety in your business. After losing my biggest client, I discuss how I bounced back by closing several new deals and taking on coaching clients. I emphasize the importance of sharing true experiences, staying relatable, and not portraying myself as an unattainable guru. The episode dives into handling mental health struggles, the illusion of control, saying no for a season, and the value of having a support system. I also highlight focusing on effective inputs, identifying what's working, and the power of locking in to move forward with determination. If you're dealing with stress or uncertainty in your web design business, this episode offers practical advice and encouragement to help you navigate these challenges.</p><p>00:00 Welcome Back to the Web Design MBA Podcast<br>01:06 Overcoming Setbacks and Finding Success<br>02:05 The Importance of Honesty and Real Experience<br>03:14 Dealing with Overwhelm and Anxiety<br>04:45 Lessons from Russell Brunson<br>05:57 Personal Struggles and Client Challenges<br>13:05 Strategies for Managing Anxiety and Overwhelm<br>16:06 The Year of Saying No<br>17:51 Building a Support System<br>20:56 Focusing on What Works<br>23:45 Locking In and Moving Forward<br>25:41 Conclusion and Invitation for Coaching</p>]]>
      </content:encoded>
      <pubDate>Thu, 06 Feb 2025 09:06:47 -0500</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/e20ca0a2/b791f7f7.mp3" length="25004354" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>1562</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of the Web Design MBA podcast, I share an update on my unexpected break and return with insights on dealing with overwhelm and anxiety in your business. After losing my biggest client, I discuss how I bounced back by closing several new deals and taking on coaching clients. I emphasize the importance of sharing true experiences, staying relatable, and not portraying myself as an unattainable guru. The episode dives into handling mental health struggles, the illusion of control, saying no for a season, and the value of having a support system. I also highlight focusing on effective inputs, identifying what's working, and the power of locking in to move forward with determination. If you're dealing with stress or uncertainty in your web design business, this episode offers practical advice and encouragement to help you navigate these challenges.</p><p>00:00 Welcome Back to the Web Design MBA Podcast<br>01:06 Overcoming Setbacks and Finding Success<br>02:05 The Importance of Honesty and Real Experience<br>03:14 Dealing with Overwhelm and Anxiety<br>04:45 Lessons from Russell Brunson<br>05:57 Personal Struggles and Client Challenges<br>13:05 Strategies for Managing Anxiety and Overwhelm<br>16:06 The Year of Saying No<br>17:51 Building a Support System<br>20:56 Focusing on What Works<br>23:45 Locking In and Moving Forward<br>25:41 Conclusion and Invitation for Coaching</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>I Lost My Biggest Client (Here's What I Learned)</title>
      <itunes:episode>105</itunes:episode>
      <podcast:episode>105</podcast:episode>
      <itunes:title>I Lost My Biggest Client (Here's What I Learned)</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">183e7ab5-9c74-493b-9b74-cb377fa9a5a0</guid>
      <link>https://share.transistor.fm/s/151cbb6e</link>
      <description>
        <![CDATA[<p>In this very REAL episode of the Web Design MBA podcast, I share some recent challenging news about losing my biggest client, which accounted for a significant portion of my income. I discuss the importance of being real and transparent about the struggles we face as business owners. You'll learn about the risks of having too many eggs in one basket, the necessity of having data to back up your value, and the importance of maintaining strong client relationships, even when contracts end. I'll also provide actionable advice on how to handle such situations and ensure your business's financial stability. Join me as I share lessons from the trenches to help you build and sustain a successful web design business.</p><p>00:00 Welcome to the Web Design MBA Podcast<br>00:29 A Real Episode: Facing Bad News<br>02:08 Losing the Biggest Client<br>05:13 Lessons Learned from Losing a Client<br>10:31 Adapting and Moving Forward<br>15:20 Practical Advice for Web Designers<br>25:11 Final Thoughts and Future Plans</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this very REAL episode of the Web Design MBA podcast, I share some recent challenging news about losing my biggest client, which accounted for a significant portion of my income. I discuss the importance of being real and transparent about the struggles we face as business owners. You'll learn about the risks of having too many eggs in one basket, the necessity of having data to back up your value, and the importance of maintaining strong client relationships, even when contracts end. I'll also provide actionable advice on how to handle such situations and ensure your business's financial stability. Join me as I share lessons from the trenches to help you build and sustain a successful web design business.</p><p>00:00 Welcome to the Web Design MBA Podcast<br>00:29 A Real Episode: Facing Bad News<br>02:08 Losing the Biggest Client<br>05:13 Lessons Learned from Losing a Client<br>10:31 Adapting and Moving Forward<br>15:20 Practical Advice for Web Designers<br>25:11 Final Thoughts and Future Plans</p>]]>
      </content:encoded>
      <pubDate>Thu, 05 Dec 2024 17:08:11 -0500</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/151cbb6e/4bddd2f0.mp3" length="25187750" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>1573</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this very REAL episode of the Web Design MBA podcast, I share some recent challenging news about losing my biggest client, which accounted for a significant portion of my income. I discuss the importance of being real and transparent about the struggles we face as business owners. You'll learn about the risks of having too many eggs in one basket, the necessity of having data to back up your value, and the importance of maintaining strong client relationships, even when contracts end. I'll also provide actionable advice on how to handle such situations and ensure your business's financial stability. Join me as I share lessons from the trenches to help you build and sustain a successful web design business.</p><p>00:00 Welcome to the Web Design MBA Podcast<br>00:29 A Real Episode: Facing Bad News<br>02:08 Losing the Biggest Client<br>05:13 Lessons Learned from Losing a Client<br>10:31 Adapting and Moving Forward<br>15:20 Practical Advice for Web Designers<br>25:11 Final Thoughts and Future Plans</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>RANT: Don’t Ghost Your Clients!!</title>
      <itunes:episode>104</itunes:episode>
      <podcast:episode>104</podcast:episode>
      <itunes:title>RANT: Don’t Ghost Your Clients!!</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">84d13de1-becc-4150-be6e-eae2c2822dcf</guid>
      <link>https://share.transistor.fm/s/88dd0062</link>
      <description>
        <![CDATA[<p>In this episode of the Web Design MBA podcast, we dive into the critical issue of ghosting clients. I discuss why it's vital for web designers to maintain communication and professionalism with their clients at all times. You'll learn the negative impacts that ghosting can have on your business reputation and how to handle difficult client situations appropriately. Remember, your success as a web designer hinges on your ability to keep clients happy and engaged. Join me for some real talk on the importance of professionalism and client communication.</p><p>00:00 Introduction and Warm Welcome<br>00:37 The Importance of Not Ghosting Clients<br>02:39 Handling Client Expectations and Pricing Issues<br>06:03 Professionalism in Client Relationships<br>07:41 Conclusion and Final Thoughts</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of the Web Design MBA podcast, we dive into the critical issue of ghosting clients. I discuss why it's vital for web designers to maintain communication and professionalism with their clients at all times. You'll learn the negative impacts that ghosting can have on your business reputation and how to handle difficult client situations appropriately. Remember, your success as a web designer hinges on your ability to keep clients happy and engaged. Join me for some real talk on the importance of professionalism and client communication.</p><p>00:00 Introduction and Warm Welcome<br>00:37 The Importance of Not Ghosting Clients<br>02:39 Handling Client Expectations and Pricing Issues<br>06:03 Professionalism in Client Relationships<br>07:41 Conclusion and Final Thoughts</p>]]>
      </content:encoded>
      <pubDate>Thu, 21 Nov 2024 12:21:25 -0500</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/88dd0062/796aca3d.mp3" length="8277090" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>516</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of the Web Design MBA podcast, we dive into the critical issue of ghosting clients. I discuss why it's vital for web designers to maintain communication and professionalism with their clients at all times. You'll learn the negative impacts that ghosting can have on your business reputation and how to handle difficult client situations appropriately. Remember, your success as a web designer hinges on your ability to keep clients happy and engaged. Join me for some real talk on the importance of professionalism and client communication.</p><p>00:00 Introduction and Warm Welcome<br>00:37 The Importance of Not Ghosting Clients<br>02:39 Handling Client Expectations and Pricing Issues<br>06:03 Professionalism in Client Relationships<br>07:41 Conclusion and Final Thoughts</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to get started in web design without a portfolio...</title>
      <itunes:episode>103</itunes:episode>
      <podcast:episode>103</podcast:episode>
      <itunes:title>How to get started in web design without a portfolio...</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0a6cd693-acb3-4c96-a90f-3dc5ad8e6f73</guid>
      <link>https://share.transistor.fm/s/4d7029a6</link>
      <description>
        <![CDATA[<p>In this episode of the Web Design MBA podcast, we discuss a common problem faced by beginner web designers: establishing a portfolio without prior client work. If you're starting out and find yourself stuck in the portfolio conundrum, this episode provides actionable steps to build a credible portfolio and boost your web design business.</p><p><br></p><p>00:00 Introduction and Episode Overview</p><p>01:29 The Portfolio Dilemma for Beginners</p><p>03:29 Working for Free: Building Your Initial Portfolio</p><p>06:08 Creating Real Fake Sites</p><p>10:19 Networking in High Trust Environments</p><p>12:31 Honesty and Confidence in Your Skills</p><p>13:24 Being Helpful in Facebook Groups</p><p>14:58 Pro Tips: Case Studies and Portfolio Insights</p><p>17:12 Conclusion and Final Thoughts</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of the Web Design MBA podcast, we discuss a common problem faced by beginner web designers: establishing a portfolio without prior client work. If you're starting out and find yourself stuck in the portfolio conundrum, this episode provides actionable steps to build a credible portfolio and boost your web design business.</p><p><br></p><p>00:00 Introduction and Episode Overview</p><p>01:29 The Portfolio Dilemma for Beginners</p><p>03:29 Working for Free: Building Your Initial Portfolio</p><p>06:08 Creating Real Fake Sites</p><p>10:19 Networking in High Trust Environments</p><p>12:31 Honesty and Confidence in Your Skills</p><p>13:24 Being Helpful in Facebook Groups</p><p>14:58 Pro Tips: Case Studies and Portfolio Insights</p><p>17:12 Conclusion and Final Thoughts</p>]]>
      </content:encoded>
      <pubDate>Thu, 14 Nov 2024 13:34:09 -0500</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/4d7029a6/32418739.mp3" length="17770243" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>1109</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of the Web Design MBA podcast, we discuss a common problem faced by beginner web designers: establishing a portfolio without prior client work. If you're starting out and find yourself stuck in the portfolio conundrum, this episode provides actionable steps to build a credible portfolio and boost your web design business.</p><p><br></p><p>00:00 Introduction and Episode Overview</p><p>01:29 The Portfolio Dilemma for Beginners</p><p>03:29 Working for Free: Building Your Initial Portfolio</p><p>06:08 Creating Real Fake Sites</p><p>10:19 Networking in High Trust Environments</p><p>12:31 Honesty and Confidence in Your Skills</p><p>13:24 Being Helpful in Facebook Groups</p><p>14:58 Pro Tips: Case Studies and Portfolio Insights</p><p>17:12 Conclusion and Final Thoughts</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Mastering Client Onboarding: Impress and Retain Web Design Clients</title>
      <itunes:episode>102</itunes:episode>
      <podcast:episode>102</podcast:episode>
      <itunes:title>Mastering Client Onboarding: Impress and Retain Web Design Clients</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3fd28b91-0e27-4026-834d-d625d323e217</guid>
      <link>https://share.transistor.fm/s/392128cd</link>
      <description>
        <![CDATA[<p>In this episode of the Web Design MBA podcast, focus specifically on creating an effective onboarding process. We explore how a solid onboarding system can significantly improve client satisfaction, build trust, and streamline the project management process. If you this right, it should lead to more consistent referrals, too! </p><p>00:00 Welcome to the Web Design MBA Podcast<br>00:47 Engaging with Audience Questions<br>01:28 The Importance of Onboarding in Web Design<br>01:57 Psychology and Marketing in Onboarding<br>04:11 Effective Onboarding Tactics<br>06:56 Creating a Repeatable Process<br>10:04 Basic Elements of Onboarding<br>19:17 Practical Steps to Implement Onboarding<br>21:01 Conclusion and Next Steps</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of the Web Design MBA podcast, focus specifically on creating an effective onboarding process. We explore how a solid onboarding system can significantly improve client satisfaction, build trust, and streamline the project management process. If you this right, it should lead to more consistent referrals, too! </p><p>00:00 Welcome to the Web Design MBA Podcast<br>00:47 Engaging with Audience Questions<br>01:28 The Importance of Onboarding in Web Design<br>01:57 Psychology and Marketing in Onboarding<br>04:11 Effective Onboarding Tactics<br>06:56 Creating a Repeatable Process<br>10:04 Basic Elements of Onboarding<br>19:17 Practical Steps to Implement Onboarding<br>21:01 Conclusion and Next Steps</p>]]>
      </content:encoded>
      <pubDate>Thu, 07 Nov 2024 10:54:38 -0500</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/392128cd/711aeffc.mp3" length="20616567" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>1287</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of the Web Design MBA podcast, focus specifically on creating an effective onboarding process. We explore how a solid onboarding system can significantly improve client satisfaction, build trust, and streamline the project management process. If you this right, it should lead to more consistent referrals, too! </p><p>00:00 Welcome to the Web Design MBA Podcast<br>00:47 Engaging with Audience Questions<br>01:28 The Importance of Onboarding in Web Design<br>01:57 Psychology and Marketing in Onboarding<br>04:11 Effective Onboarding Tactics<br>06:56 Creating a Repeatable Process<br>10:04 Basic Elements of Onboarding<br>19:17 Practical Steps to Implement Onboarding<br>21:01 Conclusion and Next Steps</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>What kind of content should web designers create?</title>
      <itunes:episode>101</itunes:episode>
      <podcast:episode>101</podcast:episode>
      <itunes:title>What kind of content should web designers create?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d7583dca-1908-4b1a-bcb1-429fbd728a0c</guid>
      <link>https://share.transistor.fm/s/c87b1878</link>
      <description>
        <![CDATA[<p>In the first episode of the Web Design MBA Podcast, I introduce the rebranded podcast and talk about what kind of content web designers should create to effectively market their services. Topics include case studies, frequently asked questions (FAQs), and continued success pieces, along with examples and practical advice on how to leverage these content types.</p><p>00:00 Welcome to the Web Design MBA Podcast<br>00:57 Exciting Announcements and New Offerings<br>01:37 YouTube Housekeeping and Engagement Tips<br>03:48 Content Creation for Web Designers<br>10:51 The Power of Case Studies<br>14:42 Answering Frequently Asked Questions<br>19:39 Creating Continued Success Pieces<br>23:05 Conclusion and Final Thoughts</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In the first episode of the Web Design MBA Podcast, I introduce the rebranded podcast and talk about what kind of content web designers should create to effectively market their services. Topics include case studies, frequently asked questions (FAQs), and continued success pieces, along with examples and practical advice on how to leverage these content types.</p><p>00:00 Welcome to the Web Design MBA Podcast<br>00:57 Exciting Announcements and New Offerings<br>01:37 YouTube Housekeeping and Engagement Tips<br>03:48 Content Creation for Web Designers<br>10:51 The Power of Case Studies<br>14:42 Answering Frequently Asked Questions<br>19:39 Creating Continued Success Pieces<br>23:05 Conclusion and Final Thoughts</p>]]>
      </content:encoded>
      <pubDate>Thu, 31 Oct 2024 12:46:06 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/c87b1878/4b971eeb.mp3" length="23034009" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>1438</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In the first episode of the Web Design MBA Podcast, I introduce the rebranded podcast and talk about what kind of content web designers should create to effectively market their services. Topics include case studies, frequently asked questions (FAQs), and continued success pieces, along with examples and practical advice on how to leverage these content types.</p><p>00:00 Welcome to the Web Design MBA Podcast<br>00:57 Exciting Announcements and New Offerings<br>01:37 YouTube Housekeeping and Engagement Tips<br>03:48 Content Creation for Web Designers<br>10:51 The Power of Case Studies<br>14:42 Answering Frequently Asked Questions<br>19:39 Creating Continued Success Pieces<br>23:05 Conclusion and Final Thoughts</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>I'm (Almost) Back</title>
      <itunes:episode>100</itunes:episode>
      <podcast:episode>100</podcast:episode>
      <itunes:title>I'm (Almost) Back</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b62488d2-0926-44d2-b70c-00bc5718b171</guid>
      <link>https://share.transistor.fm/s/14709386</link>
      <description>
        <![CDATA[<p>In this episode, I’m back after a short break and wanted to thank you all for being so patient. I’ve got some exciting updates to share, including the rebranding of the podcast from ‘Subscription Web Design’ to ‘Web Design MBA.’ Moving forward, I’ll be diving into topics like subscription models, scaling your agency, and systems management. I’m also working on a new website and brand to match this fresh direction, with a big focus on delivering practical, real-world advice. I’m aiming to fully relaunch by the first Thursday in November!<br>00:00 Introduction and Welcome Back</p><p>00:42 Rebranding Announcement</p><p>01:08 Focus Areas: Subscriptions, Scaling, and Systems</p><p>02:21 New Podcast Name: Web Design MBA</p><p>02:52 Current Progress and Future Plans</p><p>03:42 Staying Relevant and In the Trenches</p><p>05:25 Upcoming Launch and How to Stay Connected</p><p>06:11 Conclusion and Final Thoughts</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, I’m back after a short break and wanted to thank you all for being so patient. I’ve got some exciting updates to share, including the rebranding of the podcast from ‘Subscription Web Design’ to ‘Web Design MBA.’ Moving forward, I’ll be diving into topics like subscription models, scaling your agency, and systems management. I’m also working on a new website and brand to match this fresh direction, with a big focus on delivering practical, real-world advice. I’m aiming to fully relaunch by the first Thursday in November!<br>00:00 Introduction and Welcome Back</p><p>00:42 Rebranding Announcement</p><p>01:08 Focus Areas: Subscriptions, Scaling, and Systems</p><p>02:21 New Podcast Name: Web Design MBA</p><p>02:52 Current Progress and Future Plans</p><p>03:42 Staying Relevant and In the Trenches</p><p>05:25 Upcoming Launch and How to Stay Connected</p><p>06:11 Conclusion and Final Thoughts</p>]]>
      </content:encoded>
      <pubDate>Thu, 03 Oct 2024 11:34:52 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/14709386/c159bce0.mp3" length="6343615" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>394</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, I’m back after a short break and wanted to thank you all for being so patient. I’ve got some exciting updates to share, including the rebranding of the podcast from ‘Subscription Web Design’ to ‘Web Design MBA.’ Moving forward, I’ll be diving into topics like subscription models, scaling your agency, and systems management. I’m also working on a new website and brand to match this fresh direction, with a big focus on delivering practical, real-world advice. I’m aiming to fully relaunch by the first Thursday in November!<br>00:00 Introduction and Welcome Back</p><p>00:42 Rebranding Announcement</p><p>01:08 Focus Areas: Subscriptions, Scaling, and Systems</p><p>02:21 New Podcast Name: Web Design MBA</p><p>02:52 Current Progress and Future Plans</p><p>03:42 Staying Relevant and In the Trenches</p><p>05:25 Upcoming Launch and How to Stay Connected</p><p>06:11 Conclusion and Final Thoughts</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Reimagining Our Brand</title>
      <itunes:episode>99</itunes:episode>
      <podcast:episode>99</podcast:episode>
      <itunes:title>Reimagining Our Brand</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">196e7afa-a044-466c-843b-49882f8258a5</guid>
      <link>https://share.transistor.fm/s/64a413de</link>
      <description>
        <![CDATA[<p>In this episode, we announce significant changes coming to the Subscription Web Design podcast and business. We're transitioning into a reimagined brand called 'the WebMBA' to better help web designers apply business principles to their work. Key updates include shifting from group to one-on-one coaching, introducing a $4.99/month community membership through Basecamp, and expanding our course offerings. Join us as we make these exciting pivots, and prepare for the future of web design with a solid business foundation. Stay tuned for our return after a brief hiatus for rebranding!</p><p>00:00 Introduction and Special Announcement<br>00:17 Reflecting on the Journey So Far<br>01:01 Reimagining the Podcast and Business<br>01:48 Expanding Beyond Subscription Web Design<br>08:07 Introducing the WebMBA<br>10:56 Changes to Mentorship and Coaching<br>15:36 Community and Basecamp Access<br>19:21 Focus on Courses and Future Plans<br>24:00 Conclusion and Next Steps</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, we announce significant changes coming to the Subscription Web Design podcast and business. We're transitioning into a reimagined brand called 'the WebMBA' to better help web designers apply business principles to their work. Key updates include shifting from group to one-on-one coaching, introducing a $4.99/month community membership through Basecamp, and expanding our course offerings. Join us as we make these exciting pivots, and prepare for the future of web design with a solid business foundation. Stay tuned for our return after a brief hiatus for rebranding!</p><p>00:00 Introduction and Special Announcement<br>00:17 Reflecting on the Journey So Far<br>01:01 Reimagining the Podcast and Business<br>01:48 Expanding Beyond Subscription Web Design<br>08:07 Introducing the WebMBA<br>10:56 Changes to Mentorship and Coaching<br>15:36 Community and Basecamp Access<br>19:21 Focus on Courses and Future Plans<br>24:00 Conclusion and Next Steps</p>]]>
      </content:encoded>
      <pubDate>Thu, 08 Aug 2024 13:37:34 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/64a413de/b01f7cb6.mp3" length="20863106" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>1302</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, we announce significant changes coming to the Subscription Web Design podcast and business. We're transitioning into a reimagined brand called 'the WebMBA' to better help web designers apply business principles to their work. Key updates include shifting from group to one-on-one coaching, introducing a $4.99/month community membership through Basecamp, and expanding our course offerings. Join us as we make these exciting pivots, and prepare for the future of web design with a solid business foundation. Stay tuned for our return after a brief hiatus for rebranding!</p><p>00:00 Introduction and Special Announcement<br>00:17 Reflecting on the Journey So Far<br>01:01 Reimagining the Podcast and Business<br>01:48 Expanding Beyond Subscription Web Design<br>08:07 Introducing the WebMBA<br>10:56 Changes to Mentorship and Coaching<br>15:36 Community and Basecamp Access<br>19:21 Focus on Courses and Future Plans<br>24:00 Conclusion and Next Steps</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>[Revisited] 5 Advantages of Subscription Web Design Over Traditional Pricing Models</title>
      <itunes:episode>98</itunes:episode>
      <podcast:episode>98</podcast:episode>
      <itunes:title>[Revisited] 5 Advantages of Subscription Web Design Over Traditional Pricing Models</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">1a4dc385-6394-409d-8f77-4ef47bf6c5b7</guid>
      <link>https://share.transistor.fm/s/cff32b06</link>
      <description>
        <![CDATA[<p>Traditional website pricing is dead. That's a bold claim, but I don't see how you could beat the advantages of Subscription Web Design in any traditional model. Here are my thoughts!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Traditional website pricing is dead. That's a bold claim, but I don't see how you could beat the advantages of Subscription Web Design in any traditional model. Here are my thoughts!</p>]]>
      </content:encoded>
      <pubDate>Thu, 01 Aug 2024 08:00:00 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/cff32b06/1fc7b9a6.mp3" length="18428407" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:image href="https://img.transistor.fm/QxfyiEHNyEmljUR_xVt9tN86UUYQV6APb6sRpXtFS7c/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82YmIx/ZDQ1ZDhjZDYxZTli/NzIyNmMxMjkyYmQx/MzhhZS5qcGc.jpg"/>
      <itunes:duration>1149</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Traditional website pricing is dead. That's a bold claim, but I don't see how you could beat the advantages of Subscription Web Design in any traditional model. Here are my thoughts!</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Simplest Marketing Framework (That WILL Work)</title>
      <itunes:episode>97</itunes:episode>
      <podcast:episode>97</podcast:episode>
      <itunes:title>The Simplest Marketing Framework (That WILL Work)</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">56cd66a9-a0a5-4dca-98bf-d809bd0f102c</guid>
      <link>https://share.transistor.fm/s/c19c1135</link>
      <description>
        <![CDATA[<p>In this episode, discover a remarkably simple yet powerful marketing framework inspired by the book 'Lean Marketing.' Steve, an avid reader and marketing expert, introduces the 'What, When, Who' strategy—an easy-to-follow method to streamline your marketing efforts for consistent, repeatable results. Learn how to organize and manage your marketing activities with just three columns on a spreadsheet or piece of paper. This user-friendly approach is perfect for solo entrepreneurs and small businesses starting out and looking to delegate tasks as they grow. Implement this straightforward system and watch your marketing efforts flourish over time.</p><p>00:00 Introduction to a Simple Marketing Strategy<br>00:22 The Power of Reading and Lean Marketing<br>01:38 Introducing the What, When, Who Framework<br>02:29 Implementing the Framework in Your Business<br>04:31 Adapting and Delegating Tasks<br>05:43 Final Thoughts and Encouragement</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, discover a remarkably simple yet powerful marketing framework inspired by the book 'Lean Marketing.' Steve, an avid reader and marketing expert, introduces the 'What, When, Who' strategy—an easy-to-follow method to streamline your marketing efforts for consistent, repeatable results. Learn how to organize and manage your marketing activities with just three columns on a spreadsheet or piece of paper. This user-friendly approach is perfect for solo entrepreneurs and small businesses starting out and looking to delegate tasks as they grow. Implement this straightforward system and watch your marketing efforts flourish over time.</p><p>00:00 Introduction to a Simple Marketing Strategy<br>00:22 The Power of Reading and Lean Marketing<br>01:38 Introducing the What, When, Who Framework<br>02:29 Implementing the Framework in Your Business<br>04:31 Adapting and Delegating Tasks<br>05:43 Final Thoughts and Encouragement</p>]]>
      </content:encoded>
      <pubDate>Thu, 25 Jul 2024 08:00:00 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/c19c1135/e290a4d2.mp3" length="5954558" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>370</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, discover a remarkably simple yet powerful marketing framework inspired by the book 'Lean Marketing.' Steve, an avid reader and marketing expert, introduces the 'What, When, Who' strategy—an easy-to-follow method to streamline your marketing efforts for consistent, repeatable results. Learn how to organize and manage your marketing activities with just three columns on a spreadsheet or piece of paper. This user-friendly approach is perfect for solo entrepreneurs and small businesses starting out and looking to delegate tasks as they grow. Implement this straightforward system and watch your marketing efforts flourish over time.</p><p>00:00 Introduction to a Simple Marketing Strategy<br>00:22 The Power of Reading and Lean Marketing<br>01:38 Introducing the What, When, Who Framework<br>02:29 Implementing the Framework in Your Business<br>04:31 Adapting and Delegating Tasks<br>05:43 Final Thoughts and Encouragement</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>STOP Offering (Just) Website Design</title>
      <itunes:episode>96</itunes:episode>
      <podcast:episode>96</podcast:episode>
      <itunes:title>STOP Offering (Just) Website Design</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">fe0f8fb2-edbe-424a-9379-ad64f840c823</guid>
      <link>https://share.transistor.fm/s/9bb617ea</link>
      <description>
        <![CDATA[<p>In this video, discover why shifting from merely offering website design to providing comprehensive business solutions can transform your web design business. Learn how focusing on solving clients' problems, embracing subscription-based marketing services, and creating compelling sales pitches can lead to increased client satisfaction and business growth. We discuss practical strategies, such as defining your service menu or using intentionally vague retainers, and the importance of separating marketing services from web design agreements. Tune in to find out how to grow your impact and income by evolving beyond traditional web design.</p><p>00:00 Introduction: Beyond Just Website Design<br>00:13 The Shift to Problem-Solving Solutions<br>02:14 Subscription-Based Marketing Services<br>02:26 Choosing the Right Services for Your Clients<br>03:23 Building a Team and Outsourcing<br>04:16 Getting Started: Frameworks and Retainers<br>04:22 Defining Your Service Menu<br>05:59 Intentionally Vague Retainers<br>07:16 Sales Pitches for Different Approaches<br>08:08 Pricing and Invoicing Tips<br>09:46 Conclusion: Growing Your Business and Impact</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this video, discover why shifting from merely offering website design to providing comprehensive business solutions can transform your web design business. Learn how focusing on solving clients' problems, embracing subscription-based marketing services, and creating compelling sales pitches can lead to increased client satisfaction and business growth. We discuss practical strategies, such as defining your service menu or using intentionally vague retainers, and the importance of separating marketing services from web design agreements. Tune in to find out how to grow your impact and income by evolving beyond traditional web design.</p><p>00:00 Introduction: Beyond Just Website Design<br>00:13 The Shift to Problem-Solving Solutions<br>02:14 Subscription-Based Marketing Services<br>02:26 Choosing the Right Services for Your Clients<br>03:23 Building a Team and Outsourcing<br>04:16 Getting Started: Frameworks and Retainers<br>04:22 Defining Your Service Menu<br>05:59 Intentionally Vague Retainers<br>07:16 Sales Pitches for Different Approaches<br>08:08 Pricing and Invoicing Tips<br>09:46 Conclusion: Growing Your Business and Impact</p>]]>
      </content:encoded>
      <pubDate>Thu, 18 Jul 2024 08:00:00 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/9bb617ea/65de4fb8.mp3" length="9012737" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>561</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this video, discover why shifting from merely offering website design to providing comprehensive business solutions can transform your web design business. Learn how focusing on solving clients' problems, embracing subscription-based marketing services, and creating compelling sales pitches can lead to increased client satisfaction and business growth. We discuss practical strategies, such as defining your service menu or using intentionally vague retainers, and the importance of separating marketing services from web design agreements. Tune in to find out how to grow your impact and income by evolving beyond traditional web design.</p><p>00:00 Introduction: Beyond Just Website Design<br>00:13 The Shift to Problem-Solving Solutions<br>02:14 Subscription-Based Marketing Services<br>02:26 Choosing the Right Services for Your Clients<br>03:23 Building a Team and Outsourcing<br>04:16 Getting Started: Frameworks and Retainers<br>04:22 Defining Your Service Menu<br>05:59 Intentionally Vague Retainers<br>07:16 Sales Pitches for Different Approaches<br>08:08 Pricing and Invoicing Tips<br>09:46 Conclusion: Growing Your Business and Impact</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Will AI DESTROY Website Design Forever?</title>
      <itunes:episode>95</itunes:episode>
      <podcast:episode>95</podcast:episode>
      <itunes:title>Will AI DESTROY Website Design Forever?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b75cbfa7-4243-49b2-b207-7220ca336866</guid>
      <link>https://share.transistor.fm/s/f4d0a15a</link>
      <description>
        <![CDATA[<p>In this episode of the Subscription Web Design Podcast, we address the growing concerns among web designers about the impact of AI on their jobs and industry. We reflect on the historical pace of technological advancement and emphasize the importance of adapting to AI-driven tools to stay competitive. While acknowledging AI's rapid evolution, we explore its role in making businesses more efficient and the potential for creative new business models. By focusing on innovative and advanced web solutions, designers can safeguard their careers in the near future. Tune in to learn how to embrace AI as a powerful ally rather than a threat.</p><p>00:00 Introduction: Is AI Taking Over Web Design?<br>00:17 The Impact of AI on Technology and Innovation<br>01:26 Adapting to AI: No Do-Overs<br>02:53 The Future of Web Design in the Age of AI<br>03:43 AI as a Tool for Web Designers<br>05:44 Staying Ahead: Using AI to Your Advantage<br>07:29 Creative Business Models and AI<br>08:06 Conclusion: Planning for the Future</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of the Subscription Web Design Podcast, we address the growing concerns among web designers about the impact of AI on their jobs and industry. We reflect on the historical pace of technological advancement and emphasize the importance of adapting to AI-driven tools to stay competitive. While acknowledging AI's rapid evolution, we explore its role in making businesses more efficient and the potential for creative new business models. By focusing on innovative and advanced web solutions, designers can safeguard their careers in the near future. Tune in to learn how to embrace AI as a powerful ally rather than a threat.</p><p>00:00 Introduction: Is AI Taking Over Web Design?<br>00:17 The Impact of AI on Technology and Innovation<br>01:26 Adapting to AI: No Do-Overs<br>02:53 The Future of Web Design in the Age of AI<br>03:43 AI as a Tool for Web Designers<br>05:44 Staying Ahead: Using AI to Your Advantage<br>07:29 Creative Business Models and AI<br>08:06 Conclusion: Planning for the Future</p>]]>
      </content:encoded>
      <pubDate>Thu, 11 Jul 2024 08:00:00 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/f4d0a15a/8ecd36a2.mp3" length="8774090" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>546</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of the Subscription Web Design Podcast, we address the growing concerns among web designers about the impact of AI on their jobs and industry. We reflect on the historical pace of technological advancement and emphasize the importance of adapting to AI-driven tools to stay competitive. While acknowledging AI's rapid evolution, we explore its role in making businesses more efficient and the potential for creative new business models. By focusing on innovative and advanced web solutions, designers can safeguard their careers in the near future. Tune in to learn how to embrace AI as a powerful ally rather than a threat.</p><p>00:00 Introduction: Is AI Taking Over Web Design?<br>00:17 The Impact of AI on Technology and Innovation<br>01:26 Adapting to AI: No Do-Overs<br>02:53 The Future of Web Design in the Age of AI<br>03:43 AI as a Tool for Web Designers<br>05:44 Staying Ahead: Using AI to Your Advantage<br>07:29 Creative Business Models and AI<br>08:06 Conclusion: Planning for the Future</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Unlock the Secrets of White Labeling with FocusWP’s Stephanie Hudson!</title>
      <itunes:episode>94</itunes:episode>
      <podcast:episode>94</podcast:episode>
      <itunes:title>Unlock the Secrets of White Labeling with FocusWP’s Stephanie Hudson!</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">34bad5ba-ed14-44f1-b096-50735861e365</guid>
      <link>https://share.transistor.fm/s/8ff21a7a</link>
      <description>
        <![CDATA[<p>In this episode of the Subscription Web Design Podcast, we have a deep and engaging conversation with Stephanie Hudson, co-founder of FocusWP, and explore the world of white label services. Discover how white labeling can benefit agency owners and freelancers by freeing up time and enhancing business offerings. Learn from Stephanie's unique approach to subscription web design through 'website leasing.' Additionally, we discuss subscription-based design models, with insights from DesignJoy's high-cost, low-interaction formula, and the evolving impact of AI on web development. Tune in for practical advice and innovative strategies to help you stay ahead in the dynamic landscape of web design and development.</p><p>00:00 Introduction and Guest Welcome</p><p>00:41 Defining White Label Services</p><p>01:28 Focus WP: Who We Serve</p><p>02:46 Understanding White Label Work</p><p>03:51 Challenges and Benefits of White Labeling</p><p>06:09 Business Principles for Web Designers</p><p>09:21 Starting Focus WP: The Origin Story</p><p>12:46 Expanding Services and Team Dynamics</p><p>17:20 The Importance of Delegation</p><p>35:46 Becoming a White Label Partner</p><p>51:00 Generalist Budget Version</p><p>51:45 Marketing and Niche Websites</p><p>53:08 White Label Relationships</p><p>53:37 Rebranding and Business Structure</p><p>55:38 Subscription vs. Lease Model</p><p>56:10 Recurring Revenue Strategies</p><p>01:19:58 AI and the Future of Web Design</p><p>01:28:34 FocusWP Services and Conclusion</p><p>Bonus Link: <a href="https://focuswp.co/swd2024/">https://focuswp.co/swd2024/</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of the Subscription Web Design Podcast, we have a deep and engaging conversation with Stephanie Hudson, co-founder of FocusWP, and explore the world of white label services. Discover how white labeling can benefit agency owners and freelancers by freeing up time and enhancing business offerings. Learn from Stephanie's unique approach to subscription web design through 'website leasing.' Additionally, we discuss subscription-based design models, with insights from DesignJoy's high-cost, low-interaction formula, and the evolving impact of AI on web development. Tune in for practical advice and innovative strategies to help you stay ahead in the dynamic landscape of web design and development.</p><p>00:00 Introduction and Guest Welcome</p><p>00:41 Defining White Label Services</p><p>01:28 Focus WP: Who We Serve</p><p>02:46 Understanding White Label Work</p><p>03:51 Challenges and Benefits of White Labeling</p><p>06:09 Business Principles for Web Designers</p><p>09:21 Starting Focus WP: The Origin Story</p><p>12:46 Expanding Services and Team Dynamics</p><p>17:20 The Importance of Delegation</p><p>35:46 Becoming a White Label Partner</p><p>51:00 Generalist Budget Version</p><p>51:45 Marketing and Niche Websites</p><p>53:08 White Label Relationships</p><p>53:37 Rebranding and Business Structure</p><p>55:38 Subscription vs. Lease Model</p><p>56:10 Recurring Revenue Strategies</p><p>01:19:58 AI and the Future of Web Design</p><p>01:28:34 FocusWP Services and Conclusion</p><p>Bonus Link: <a href="https://focuswp.co/swd2024/">https://focuswp.co/swd2024/</a></p>]]>
      </content:encoded>
      <pubDate>Fri, 05 Jul 2024 12:58:34 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/8ff21a7a/ab08a707.mp3" length="84219126" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>5261</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of the Subscription Web Design Podcast, we have a deep and engaging conversation with Stephanie Hudson, co-founder of FocusWP, and explore the world of white label services. Discover how white labeling can benefit agency owners and freelancers by freeing up time and enhancing business offerings. Learn from Stephanie's unique approach to subscription web design through 'website leasing.' Additionally, we discuss subscription-based design models, with insights from DesignJoy's high-cost, low-interaction formula, and the evolving impact of AI on web development. Tune in for practical advice and innovative strategies to help you stay ahead in the dynamic landscape of web design and development.</p><p>00:00 Introduction and Guest Welcome</p><p>00:41 Defining White Label Services</p><p>01:28 Focus WP: Who We Serve</p><p>02:46 Understanding White Label Work</p><p>03:51 Challenges and Benefits of White Labeling</p><p>06:09 Business Principles for Web Designers</p><p>09:21 Starting Focus WP: The Origin Story</p><p>12:46 Expanding Services and Team Dynamics</p><p>17:20 The Importance of Delegation</p><p>35:46 Becoming a White Label Partner</p><p>51:00 Generalist Budget Version</p><p>51:45 Marketing and Niche Websites</p><p>53:08 White Label Relationships</p><p>53:37 Rebranding and Business Structure</p><p>55:38 Subscription vs. Lease Model</p><p>56:10 Recurring Revenue Strategies</p><p>01:19:58 AI and the Future of Web Design</p><p>01:28:34 FocusWP Services and Conclusion</p><p>Bonus Link: <a href="https://focuswp.co/swd2024/">https://focuswp.co/swd2024/</a></p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>3 Roles Every Web Design Entrepreneur Must Master</title>
      <itunes:episode>93</itunes:episode>
      <podcast:episode>93</podcast:episode>
      <itunes:title>3 Roles Every Web Design Entrepreneur Must Master</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8bbd4dea-356a-464e-9bad-24b37478744a</guid>
      <link>https://share.transistor.fm/s/c9c5ed62</link>
      <description>
        <![CDATA[<p>In this episode of the Subscription Web Design Podcast, we explore how to approach web design like a 'choose your own adventure' game. This insightful discussion will delve into the critical roles a business owner must play: technician, manager, and owner. We'll touch on the teachings of Michael Gerber's 'The E Myth Revisited,' emphasizing the need for intentional decision-making and strategic business management. You’ll learn how to balance these roles, avoid common pitfalls, and structure your business for growth and profitability. Whether you're a solo entrepreneur or aspiring business owner, this episode will provide you with valuable strategies to make your web design business thrive.</p><p>00:00 Introduction to Subscription Web Design Podcast<br>00:05 The Choose Your Own Adventure Approach to Web Design<br>01:15 The Importance of Reading 'The E Myth Revisited'<br>02:26 Understanding the Three Roles in Your Business<br>04:48 Applying the Three Roles to Web Design<br>07:46 Balancing Your Time Across Roles<br>08:38 Deciding Your Long-Term Role in the Business<br>11:21 The Impact of Your Role on Pricing<br>12:46 Conclusion and Final Thoughts</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of the Subscription Web Design Podcast, we explore how to approach web design like a 'choose your own adventure' game. This insightful discussion will delve into the critical roles a business owner must play: technician, manager, and owner. We'll touch on the teachings of Michael Gerber's 'The E Myth Revisited,' emphasizing the need for intentional decision-making and strategic business management. You’ll learn how to balance these roles, avoid common pitfalls, and structure your business for growth and profitability. Whether you're a solo entrepreneur or aspiring business owner, this episode will provide you with valuable strategies to make your web design business thrive.</p><p>00:00 Introduction to Subscription Web Design Podcast<br>00:05 The Choose Your Own Adventure Approach to Web Design<br>01:15 The Importance of Reading 'The E Myth Revisited'<br>02:26 Understanding the Three Roles in Your Business<br>04:48 Applying the Three Roles to Web Design<br>07:46 Balancing Your Time Across Roles<br>08:38 Deciding Your Long-Term Role in the Business<br>11:21 The Impact of Your Role on Pricing<br>12:46 Conclusion and Final Thoughts</p>]]>
      </content:encoded>
      <pubDate>Thu, 27 Jun 2024 08:00:00 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/c9c5ed62/421445b9.mp3" length="12114440" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>755</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of the Subscription Web Design Podcast, we explore how to approach web design like a 'choose your own adventure' game. This insightful discussion will delve into the critical roles a business owner must play: technician, manager, and owner. We'll touch on the teachings of Michael Gerber's 'The E Myth Revisited,' emphasizing the need for intentional decision-making and strategic business management. You’ll learn how to balance these roles, avoid common pitfalls, and structure your business for growth and profitability. Whether you're a solo entrepreneur or aspiring business owner, this episode will provide you with valuable strategies to make your web design business thrive.</p><p>00:00 Introduction to Subscription Web Design Podcast<br>00:05 The Choose Your Own Adventure Approach to Web Design<br>01:15 The Importance of Reading 'The E Myth Revisited'<br>02:26 Understanding the Three Roles in Your Business<br>04:48 Applying the Three Roles to Web Design<br>07:46 Balancing Your Time Across Roles<br>08:38 Deciding Your Long-Term Role in the Business<br>11:21 The Impact of Your Role on Pricing<br>12:46 Conclusion and Final Thoughts</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How I Failed in Web Design</title>
      <itunes:episode>92</itunes:episode>
      <podcast:episode>92</podcast:episode>
      <itunes:title>How I Failed in Web Design</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f3ab437c-35f6-4478-bef4-35b874d9c9d0</guid>
      <link>https://share.transistor.fm/s/97681eb1</link>
      <description>
        <![CDATA[<p>In this episode of the Subscription Web Design Podcast, we dive into the invaluable lessons learned from failures in the web design business. Discover the top three mistakes to avoid: not diversifying income sources, inconsistent use of the Profit First method, and lacking a concrete marketing plan. Learn how these pitfalls impacted my journey and get actionable advice to sidestep them in your own business. Plus, find out the importance of journaling for mental clarity and the benefits of the Profit First financial approach. Tune in and equip yourself with strategies to succeed in subscription web design!</p><p>00:00 Introduction and Importance of Failure</p><p>03:01 Lesson 1: Diversifying Income Streams</p><p>06:47 Lesson 2: Consistency with Profit First</p><p>11:27 Lesson 3: Creating a Marketing Plan</p><p>15:10 Conclusion and Final Thoughts</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of the Subscription Web Design Podcast, we dive into the invaluable lessons learned from failures in the web design business. Discover the top three mistakes to avoid: not diversifying income sources, inconsistent use of the Profit First method, and lacking a concrete marketing plan. Learn how these pitfalls impacted my journey and get actionable advice to sidestep them in your own business. Plus, find out the importance of journaling for mental clarity and the benefits of the Profit First financial approach. Tune in and equip yourself with strategies to succeed in subscription web design!</p><p>00:00 Introduction and Importance of Failure</p><p>03:01 Lesson 1: Diversifying Income Streams</p><p>06:47 Lesson 2: Consistency with Profit First</p><p>11:27 Lesson 3: Creating a Marketing Plan</p><p>15:10 Conclusion and Final Thoughts</p>]]>
      </content:encoded>
      <pubDate>Thu, 20 Jun 2024 08:00:00 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/97681eb1/e3a5ec85.mp3" length="14041186" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>875</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of the Subscription Web Design Podcast, we dive into the invaluable lessons learned from failures in the web design business. Discover the top three mistakes to avoid: not diversifying income sources, inconsistent use of the Profit First method, and lacking a concrete marketing plan. Learn how these pitfalls impacted my journey and get actionable advice to sidestep them in your own business. Plus, find out the importance of journaling for mental clarity and the benefits of the Profit First financial approach. Tune in and equip yourself with strategies to succeed in subscription web design!</p><p>00:00 Introduction and Importance of Failure</p><p>03:01 Lesson 1: Diversifying Income Streams</p><p>06:47 Lesson 2: Consistency with Profit First</p><p>11:27 Lesson 3: Creating a Marketing Plan</p><p>15:10 Conclusion and Final Thoughts</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Stop Believing These LIES About Web Design</title>
      <itunes:episode>91</itunes:episode>
      <podcast:episode>91</podcast:episode>
      <itunes:title>Stop Believing These LIES About Web Design</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ad596e81-a48a-4981-ad76-c20a3764ed00</guid>
      <link>https://share.transistor.fm/s/81b6879e</link>
      <description>
        <![CDATA[<p>In this episode of Subscription Web Design, we're diving into five common false beliefs that keep web designers struggling financially. Drawing from years of experience, we'll explore why many web designers find it hard to make ends meet and the mindset shifts needed to break free from this cycle. From the myth that there aren’t enough clients, to the trap of trying to be everything to everyone, we challenge these misconceptions head-on. We also discuss the importance of thinking like a business owner and not just a creative, as well as the need for proactive marketing and relationship building. Join us to debunk these myths and start steering your web design business toward financial stability.</p><p>00:00 Introduction and Episode Overview<br>00:23 The Reality of Being a Web Designer<br>03:22 False Belief #1: Not Enough Clients<br>07:34 False Belief #2: Being Everything to Everyone<br>08:44 False Belief #3: Gurus Are Always Right<br>11:57 False Belief #4: Web Design Isn't Like Other Businesses<br>15:03 False Belief #5: Telling People What You Do Is Enough<br>17:11 Conclusion and Final Thoughts</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of Subscription Web Design, we're diving into five common false beliefs that keep web designers struggling financially. Drawing from years of experience, we'll explore why many web designers find it hard to make ends meet and the mindset shifts needed to break free from this cycle. From the myth that there aren’t enough clients, to the trap of trying to be everything to everyone, we challenge these misconceptions head-on. We also discuss the importance of thinking like a business owner and not just a creative, as well as the need for proactive marketing and relationship building. Join us to debunk these myths and start steering your web design business toward financial stability.</p><p>00:00 Introduction and Episode Overview<br>00:23 The Reality of Being a Web Designer<br>03:22 False Belief #1: Not Enough Clients<br>07:34 False Belief #2: Being Everything to Everyone<br>08:44 False Belief #3: Gurus Are Always Right<br>11:57 False Belief #4: Web Design Isn't Like Other Businesses<br>15:03 False Belief #5: Telling People What You Do Is Enough<br>17:11 Conclusion and Final Thoughts</p>]]>
      </content:encoded>
      <pubDate>Thu, 13 Jun 2024 11:20:54 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/81b6879e/f120d042.mp3" length="16197469" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>1010</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of Subscription Web Design, we're diving into five common false beliefs that keep web designers struggling financially. Drawing from years of experience, we'll explore why many web designers find it hard to make ends meet and the mindset shifts needed to break free from this cycle. From the myth that there aren’t enough clients, to the trap of trying to be everything to everyone, we challenge these misconceptions head-on. We also discuss the importance of thinking like a business owner and not just a creative, as well as the need for proactive marketing and relationship building. Join us to debunk these myths and start steering your web design business toward financial stability.</p><p>00:00 Introduction and Episode Overview<br>00:23 The Reality of Being a Web Designer<br>03:22 False Belief #1: Not Enough Clients<br>07:34 False Belief #2: Being Everything to Everyone<br>08:44 False Belief #3: Gurus Are Always Right<br>11:57 False Belief #4: Web Design Isn't Like Other Businesses<br>15:03 False Belief #5: Telling People What You Do Is Enough<br>17:11 Conclusion and Final Thoughts</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Entire Process from Discovery to Launch</title>
      <itunes:episode>90</itunes:episode>
      <podcast:episode>90</podcast:episode>
      <itunes:title>The Entire Process from Discovery to Launch</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">09a1bd9f-1fb1-4005-ae0b-4bde5fc51033</guid>
      <link>https://share.transistor.fm/s/d3a7e835</link>
      <description>
        <![CDATA[<p>Join us in this episode of Subscription Web Design as we walk you through the entire process of taking a web design project from the initial client agreement to final delivery and case study creation. Learn key steps including the discovery call, paid discovery, contract signing, project management setup, designing, building, and finalizing the website. Whether you're a complete beginner or looking to refine your process, this guide offers insightful tips and practical advice to help you succeed in your web design business.</p><p>00:00 Introduction and Episode Overview<br>01:20 Starting with the Discovery Call<br>05:07 The Importance of Paid Discovery<br>08:13 Contract and Initial Setup<br>10:30 Project Management and Execution<br>17:55 Finalization and Launch<br>19:44 Case Study and Conclusion</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Join us in this episode of Subscription Web Design as we walk you through the entire process of taking a web design project from the initial client agreement to final delivery and case study creation. Learn key steps including the discovery call, paid discovery, contract signing, project management setup, designing, building, and finalizing the website. Whether you're a complete beginner or looking to refine your process, this guide offers insightful tips and practical advice to help you succeed in your web design business.</p><p>00:00 Introduction and Episode Overview<br>01:20 Starting with the Discovery Call<br>05:07 The Importance of Paid Discovery<br>08:13 Contract and Initial Setup<br>10:30 Project Management and Execution<br>17:55 Finalization and Launch<br>19:44 Case Study and Conclusion</p>]]>
      </content:encoded>
      <pubDate>Thu, 06 Jun 2024 08:00:00 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/d3a7e835/f6b78522.mp3" length="19696791" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>1230</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Join us in this episode of Subscription Web Design as we walk you through the entire process of taking a web design project from the initial client agreement to final delivery and case study creation. Learn key steps including the discovery call, paid discovery, contract signing, project management setup, designing, building, and finalizing the website. Whether you're a complete beginner or looking to refine your process, this guide offers insightful tips and practical advice to help you succeed in your web design business.</p><p>00:00 Introduction and Episode Overview<br>01:20 Starting with the Discovery Call<br>05:07 The Importance of Paid Discovery<br>08:13 Contract and Initial Setup<br>10:30 Project Management and Execution<br>17:55 Finalization and Launch<br>19:44 Case Study and Conclusion</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>5 Advantages of Subscription Web Design Over Traditional Pricing Models[REVISTED]</title>
      <itunes:episode>89</itunes:episode>
      <podcast:episode>89</podcast:episode>
      <itunes:title>5 Advantages of Subscription Web Design Over Traditional Pricing Models[REVISTED]</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c5008315-f896-4418-8652-87cca09b80ec</guid>
      <link>https://share.transistor.fm/s/c34de9a7</link>
      <description>
        <![CDATA[<p>Traditional website pricing is dead. That's a bold claim, but I don't see how you could beat the advantages of Subscription Web Design in any traditional model. Here are my thoughts!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Traditional website pricing is dead. That's a bold claim, but I don't see how you could beat the advantages of Subscription Web Design in any traditional model. Here are my thoughts!</p>]]>
      </content:encoded>
      <pubDate>Thu, 30 May 2024 08:00:00 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/c34de9a7/d0dd4b75.mp3" length="18428407" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:image href="https://img.transistor.fm/qrqVBlCThRO5hWxgMR1sX3lfbGkwKHPYamQLo45qHpc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83YWI0/ZjUyNWQwOWJjNGM4/MzFlZjg2ODJlOTNh/ODc4MC5qcGc.jpg"/>
      <itunes:duration>1149</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Traditional website pricing is dead. That's a bold claim, but I don't see how you could beat the advantages of Subscription Web Design in any traditional model. Here are my thoughts!</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Why You MUST Productize Your Web Design Services</title>
      <itunes:episode>88</itunes:episode>
      <podcast:episode>88</podcast:episode>
      <itunes:title>Why You MUST Productize Your Web Design Services</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c3550898-4ac4-48c2-bf86-65330f73e041</guid>
      <link>https://share.transistor.fm/s/a5556e8d</link>
      <description>
        <![CDATA[<p>Join me on this episode of Subscription Web Design as I explore the concept of productizing in the web design world. We'll break down what productizing means, its benefits, and how it can transform your business model from unpredictable feast and famine cycles to consistent, recurring revenue. Whether you're new to the idea or looking to refine your approach, this episode offers practical insights and actionable advice to help you decide if productizing is right for you.</p><p>00:00 Introduction: Understanding Productizing<br>03:15 What Productizing Is and Is Not<br>06:50 Consequences of Not Productizing<br>12:30 Benefits of a Productized Service<br>15:45 Our Journey to Productization<br>19:30 Productizing for Consistent Value Delivery<br>22:40 Pricing Strategies for Productized Services<br>28:15 Flexibility and Scaling with Productizing<br>30:50 Should You Productize? My Recommendation<br>34:00 Wrap-Up and Final Thoughts</p><p>Tune in to learn how productizing can help you build a thriving, recurring revenue-based web design business. Don't miss this chance to take your business to the next level!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Join me on this episode of Subscription Web Design as I explore the concept of productizing in the web design world. We'll break down what productizing means, its benefits, and how it can transform your business model from unpredictable feast and famine cycles to consistent, recurring revenue. Whether you're new to the idea or looking to refine your approach, this episode offers practical insights and actionable advice to help you decide if productizing is right for you.</p><p>00:00 Introduction: Understanding Productizing<br>03:15 What Productizing Is and Is Not<br>06:50 Consequences of Not Productizing<br>12:30 Benefits of a Productized Service<br>15:45 Our Journey to Productization<br>19:30 Productizing for Consistent Value Delivery<br>22:40 Pricing Strategies for Productized Services<br>28:15 Flexibility and Scaling with Productizing<br>30:50 Should You Productize? My Recommendation<br>34:00 Wrap-Up and Final Thoughts</p><p>Tune in to learn how productizing can help you build a thriving, recurring revenue-based web design business. Don't miss this chance to take your business to the next level!</p>]]>
      </content:encoded>
      <pubDate>Thu, 23 May 2024 08:00:00 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/a5556e8d/98dabe74.mp3" length="7929160" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>494</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Join me on this episode of Subscription Web Design as I explore the concept of productizing in the web design world. We'll break down what productizing means, its benefits, and how it can transform your business model from unpredictable feast and famine cycles to consistent, recurring revenue. Whether you're new to the idea or looking to refine your approach, this episode offers practical insights and actionable advice to help you decide if productizing is right for you.</p><p>00:00 Introduction: Understanding Productizing<br>03:15 What Productizing Is and Is Not<br>06:50 Consequences of Not Productizing<br>12:30 Benefits of a Productized Service<br>15:45 Our Journey to Productization<br>19:30 Productizing for Consistent Value Delivery<br>22:40 Pricing Strategies for Productized Services<br>28:15 Flexibility and Scaling with Productizing<br>30:50 Should You Productize? My Recommendation<br>34:00 Wrap-Up and Final Thoughts</p><p>Tune in to learn how productizing can help you build a thriving, recurring revenue-based web design business. Don't miss this chance to take your business to the next level!</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Why Monthly Subscriptions Are Better for Your Web Design Business!</title>
      <itunes:episode>87</itunes:episode>
      <podcast:episode>87</podcast:episode>
      <itunes:title>Why Monthly Subscriptions Are Better for Your Web Design Business!</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">708461ca-524a-403c-99c2-954da522fa36</guid>
      <link>https://share.transistor.fm/s/e8bbd2d2</link>
      <description>
        <![CDATA[<p>In this episode, I tackle a common question: should you charge monthly or annually for subscriptions? I break down the pros and cons of each approach, sharing personal insights and strategies. We delve into the subscription mindset, the importance of consistent service, and why I favor monthly billing. Whether you’re a seasoned web designer or just starting out, this episode will help you make an informed decision about your subscription model.</p><p>Timestamps:<br>00:00 Introduction and Technical Setup<br>00:52 Charging Monthly vs. Annually: The Debate<br>04:06 Understanding the Subscription Mindset<br>08:42 The Importance of Consistent Service<br>12:45 Why Monthly Billing Works Better<br>17:20 Addressing Client Decision Fatigue<br>22:05 The Value in Ongoing Attention and Service<br>27:18 Flexible Models and Client Needs<br>31:50 Conclusion: Choosing the Best Approach</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, I tackle a common question: should you charge monthly or annually for subscriptions? I break down the pros and cons of each approach, sharing personal insights and strategies. We delve into the subscription mindset, the importance of consistent service, and why I favor monthly billing. Whether you’re a seasoned web designer or just starting out, this episode will help you make an informed decision about your subscription model.</p><p>Timestamps:<br>00:00 Introduction and Technical Setup<br>00:52 Charging Monthly vs. Annually: The Debate<br>04:06 Understanding the Subscription Mindset<br>08:42 The Importance of Consistent Service<br>12:45 Why Monthly Billing Works Better<br>17:20 Addressing Client Decision Fatigue<br>22:05 The Value in Ongoing Attention and Service<br>27:18 Flexible Models and Client Needs<br>31:50 Conclusion: Choosing the Best Approach</p>]]>
      </content:encoded>
      <pubDate>Thu, 16 May 2024 08:00:00 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/e8bbd2d2/49ef1edd.mp3" length="6698306" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>417</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, I tackle a common question: should you charge monthly or annually for subscriptions? I break down the pros and cons of each approach, sharing personal insights and strategies. We delve into the subscription mindset, the importance of consistent service, and why I favor monthly billing. Whether you’re a seasoned web designer or just starting out, this episode will help you make an informed decision about your subscription model.</p><p>Timestamps:<br>00:00 Introduction and Technical Setup<br>00:52 Charging Monthly vs. Annually: The Debate<br>04:06 Understanding the Subscription Mindset<br>08:42 The Importance of Consistent Service<br>12:45 Why Monthly Billing Works Better<br>17:20 Addressing Client Decision Fatigue<br>22:05 The Value in Ongoing Attention and Service<br>27:18 Flexible Models and Client Needs<br>31:50 Conclusion: Choosing the Best Approach</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The question I get asked the most</title>
      <itunes:episode>86</itunes:episode>
      <podcast:episode>86</podcast:episode>
      <itunes:title>The question I get asked the most</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4c245ff8-8180-4126-8345-57df14e894fa</guid>
      <link>https://share.transistor.fm/s/135e0af1</link>
      <description>
        <![CDATA[<p>In this episode, I dive deep into the age-old debate: should you niche down or remain a generalist in your web design business? Join me as I explore the pros and cons of each approach and share personal insights from my own journey. Discover why starting niche might be the key to long-term success and how it opens doors to new opportunities you never imagined. Whether you're a seasoned designer or just starting out, this episode will help you navigate the path to profitability and fulfillment in the world of web design. Tune in now and take your business to the next level!</p><p>00:00 Introduction: Setting the Stage<br>04:12 Starting Scenario: Niche vs. General<br>08:30 The Problem with Generalizing in Today's World<br>12:45 The Power of Specialization<br>17:20 Leveraging Niche Expertise for Lead Generation<br>22:05 Productizing Your Niche Knowledge<br>27:18 Doing Both: Niche and General Business Models<br>31:50 Conclusion: Choosing the Right Path Forward</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, I dive deep into the age-old debate: should you niche down or remain a generalist in your web design business? Join me as I explore the pros and cons of each approach and share personal insights from my own journey. Discover why starting niche might be the key to long-term success and how it opens doors to new opportunities you never imagined. Whether you're a seasoned designer or just starting out, this episode will help you navigate the path to profitability and fulfillment in the world of web design. Tune in now and take your business to the next level!</p><p>00:00 Introduction: Setting the Stage<br>04:12 Starting Scenario: Niche vs. General<br>08:30 The Problem with Generalizing in Today's World<br>12:45 The Power of Specialization<br>17:20 Leveraging Niche Expertise for Lead Generation<br>22:05 Productizing Your Niche Knowledge<br>27:18 Doing Both: Niche and General Business Models<br>31:50 Conclusion: Choosing the Right Path Forward</p>]]>
      </content:encoded>
      <pubDate>Fri, 10 May 2024 03:56:43 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/135e0af1/0f01ecc4.mp3" length="11981244" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>748</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, I dive deep into the age-old debate: should you niche down or remain a generalist in your web design business? Join me as I explore the pros and cons of each approach and share personal insights from my own journey. Discover why starting niche might be the key to long-term success and how it opens doors to new opportunities you never imagined. Whether you're a seasoned designer or just starting out, this episode will help you navigate the path to profitability and fulfillment in the world of web design. Tune in now and take your business to the next level!</p><p>00:00 Introduction: Setting the Stage<br>04:12 Starting Scenario: Niche vs. General<br>08:30 The Problem with Generalizing in Today's World<br>12:45 The Power of Specialization<br>17:20 Leveraging Niche Expertise for Lead Generation<br>22:05 Productizing Your Niche Knowledge<br>27:18 Doing Both: Niche and General Business Models<br>31:50 Conclusion: Choosing the Right Path Forward</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>A Guaranteed Way to Sell More Websites</title>
      <itunes:episode>85</itunes:episode>
      <podcast:episode>85</podcast:episode>
      <itunes:title>A Guaranteed Way to Sell More Websites</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6e64b9d9-87cf-4432-a21f-82612fa25f71</guid>
      <link>https://share.transistor.fm/s/769df9bd</link>
      <description>
        <![CDATA[<p>What if you could guarantee you’d make a sale? The good news is, there’s a way to do just that. It’s called incentive alignment, and the way to get there is value shifting. Learn more in this deep dive episode that will finally demystify how to make customers buy. </p><p>00:00​ Intro<br>00:32​ Unveiling the Master Key to Sales<br>01:15​ The Power of Aligned Incentives<br>02:45​ Storytime: Insights from Best Buy<br>05:12​ Understanding Loss Leaders<br>07:20​ The Misalignment of Incentives<br>09:45​ Shifting Customer Values<br>12:30​ Crafting Emotional Stories<br>14:45​ Making Logical Arguments<br>16:50​ Showcasing Happy Clients<br>19:15​ Turning the Key: Aligned Incentives = Guaranteed Sales<br>21:30​ Practical Strategies for Your Business<br>24:15​ Conclusion &amp; Actionable Insights</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>What if you could guarantee you’d make a sale? The good news is, there’s a way to do just that. It’s called incentive alignment, and the way to get there is value shifting. Learn more in this deep dive episode that will finally demystify how to make customers buy. </p><p>00:00​ Intro<br>00:32​ Unveiling the Master Key to Sales<br>01:15​ The Power of Aligned Incentives<br>02:45​ Storytime: Insights from Best Buy<br>05:12​ Understanding Loss Leaders<br>07:20​ The Misalignment of Incentives<br>09:45​ Shifting Customer Values<br>12:30​ Crafting Emotional Stories<br>14:45​ Making Logical Arguments<br>16:50​ Showcasing Happy Clients<br>19:15​ Turning the Key: Aligned Incentives = Guaranteed Sales<br>21:30​ Practical Strategies for Your Business<br>24:15​ Conclusion &amp; Actionable Insights</p>]]>
      </content:encoded>
      <pubDate>Fri, 10 May 2024 03:55:19 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/769df9bd/8844d013.mp3" length="21335599" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>1332</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>What if you could guarantee you’d make a sale? The good news is, there’s a way to do just that. It’s called incentive alignment, and the way to get there is value shifting. Learn more in this deep dive episode that will finally demystify how to make customers buy. </p><p>00:00​ Intro<br>00:32​ Unveiling the Master Key to Sales<br>01:15​ The Power of Aligned Incentives<br>02:45​ Storytime: Insights from Best Buy<br>05:12​ Understanding Loss Leaders<br>07:20​ The Misalignment of Incentives<br>09:45​ Shifting Customer Values<br>12:30​ Crafting Emotional Stories<br>14:45​ Making Logical Arguments<br>16:50​ Showcasing Happy Clients<br>19:15​ Turning the Key: Aligned Incentives = Guaranteed Sales<br>21:30​ Practical Strategies for Your Business<br>24:15​ Conclusion &amp; Actionable Insights</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Winning Clients 101: The Science of Persuasive Communication</title>
      <itunes:episode>84</itunes:episode>
      <podcast:episode>84</podcast:episode>
      <itunes:title>Winning Clients 101: The Science of Persuasive Communication</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">45c1ce5b-5f2c-4371-8dc5-84bd9af20ac4</guid>
      <link>https://share.transistor.fm/s/d420d095</link>
      <description>
        <![CDATA[<p>Welcome to the Subscription Web Design Podcast! In this episode, we delve into the essential skill of client communication and its pivotal role in building a successful subscription-based business. Join us as we explore the power of persuasion, honesty, and confidence in winning over clients and driving business growth.</p><p><br>Timestamps:<br>0:00 - Introduction: The Importance of Effective Communication<br>1:25 - The Art of Persuasion: Winning Clients with Clear Communication<br>4:10 - Building Trust: The Role of Honesty in Client Relationships<br>7:05 - Confidence and Authority: Keys to Leadership in Business<br>9:30 - Case Study: Transforming Client Conversations into Deals<br>12:15 - Practice Makes Perfect: Tips for Improving Communication Skills<br>15:00 - Conclusion: Elevate Your Business with Better Communication Strategies</p><p><br>Don't miss out on this insightful discussion packed with practical tips and real-world examples. Hit play now and start unlocking the secrets to business success through effective client communication!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Welcome to the Subscription Web Design Podcast! In this episode, we delve into the essential skill of client communication and its pivotal role in building a successful subscription-based business. Join us as we explore the power of persuasion, honesty, and confidence in winning over clients and driving business growth.</p><p><br>Timestamps:<br>0:00 - Introduction: The Importance of Effective Communication<br>1:25 - The Art of Persuasion: Winning Clients with Clear Communication<br>4:10 - Building Trust: The Role of Honesty in Client Relationships<br>7:05 - Confidence and Authority: Keys to Leadership in Business<br>9:30 - Case Study: Transforming Client Conversations into Deals<br>12:15 - Practice Makes Perfect: Tips for Improving Communication Skills<br>15:00 - Conclusion: Elevate Your Business with Better Communication Strategies</p><p><br>Don't miss out on this insightful discussion packed with practical tips and real-world examples. Hit play now and start unlocking the secrets to business success through effective client communication!</p>]]>
      </content:encoded>
      <pubDate>Thu, 25 Apr 2024 08:00:00 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/d420d095/92de00e8.mp3" length="8475874" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>529</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Welcome to the Subscription Web Design Podcast! In this episode, we delve into the essential skill of client communication and its pivotal role in building a successful subscription-based business. Join us as we explore the power of persuasion, honesty, and confidence in winning over clients and driving business growth.</p><p><br>Timestamps:<br>0:00 - Introduction: The Importance of Effective Communication<br>1:25 - The Art of Persuasion: Winning Clients with Clear Communication<br>4:10 - Building Trust: The Role of Honesty in Client Relationships<br>7:05 - Confidence and Authority: Keys to Leadership in Business<br>9:30 - Case Study: Transforming Client Conversations into Deals<br>12:15 - Practice Makes Perfect: Tips for Improving Communication Skills<br>15:00 - Conclusion: Elevate Your Business with Better Communication Strategies</p><p><br>Don't miss out on this insightful discussion packed with practical tips and real-world examples. Hit play now and start unlocking the secrets to business success through effective client communication!</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Unlocking the Cash Machine in Your Business</title>
      <itunes:episode>83</itunes:episode>
      <podcast:episode>83</podcast:episode>
      <itunes:title>Unlocking the Cash Machine in Your Business</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c450b954-70b6-4045-9461-ca1a8ef93af2</guid>
      <link>https://share.transistor.fm/s/88417291</link>
      <description>
        <![CDATA[<p>Welcome to today's episode where we dive into the world of subscription web design and explore how we can leverage insights from the Software as a Service (SaaS) industry to build a successful subscription-based business. Join us as we discuss the concept of predictable acquisition, recurring revenue, annual prepay, and operating in a good market.</p><p>Timestamps:<br>0:00 - Introduction<br>0:52 - Borrowing Insights from SaaS<br>2:30 - Predictable Acquisition of Recurring Revenue<br>7:18 - Recurring Revenue in Subscription Web Design<br>9:45 - The Concept of Annual Prepay<br>13:25 - Leveraging Annual Prepay for Cash Flow<br>16:10 - Operating in a Good Market<br>19:45 - Creating a Cash Machine<br>22:30 - Reverse Engineering the Process<br>25:05 - Conclusion &amp; Call to Action</p><p>Join us on this journey as we explore the potential of building a subscription runway for your business. Don't forget to leave a review if you're on audio platforms or drop a comment below if you're watching on YouTube. Your feedback helps us grow and improve. Thanks for tuning in, and we'll catch you in the next episode!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Welcome to today's episode where we dive into the world of subscription web design and explore how we can leverage insights from the Software as a Service (SaaS) industry to build a successful subscription-based business. Join us as we discuss the concept of predictable acquisition, recurring revenue, annual prepay, and operating in a good market.</p><p>Timestamps:<br>0:00 - Introduction<br>0:52 - Borrowing Insights from SaaS<br>2:30 - Predictable Acquisition of Recurring Revenue<br>7:18 - Recurring Revenue in Subscription Web Design<br>9:45 - The Concept of Annual Prepay<br>13:25 - Leveraging Annual Prepay for Cash Flow<br>16:10 - Operating in a Good Market<br>19:45 - Creating a Cash Machine<br>22:30 - Reverse Engineering the Process<br>25:05 - Conclusion &amp; Call to Action</p><p>Join us on this journey as we explore the potential of building a subscription runway for your business. Don't forget to leave a review if you're on audio platforms or drop a comment below if you're watching on YouTube. Your feedback helps us grow and improve. Thanks for tuning in, and we'll catch you in the next episode!</p>]]>
      </content:encoded>
      <pubDate>Thu, 18 Apr 2024 08:00:00 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/88417291/e1f6f106.mp3" length="16395749" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>1024</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Welcome to today's episode where we dive into the world of subscription web design and explore how we can leverage insights from the Software as a Service (SaaS) industry to build a successful subscription-based business. Join us as we discuss the concept of predictable acquisition, recurring revenue, annual prepay, and operating in a good market.</p><p>Timestamps:<br>0:00 - Introduction<br>0:52 - Borrowing Insights from SaaS<br>2:30 - Predictable Acquisition of Recurring Revenue<br>7:18 - Recurring Revenue in Subscription Web Design<br>9:45 - The Concept of Annual Prepay<br>13:25 - Leveraging Annual Prepay for Cash Flow<br>16:10 - Operating in a Good Market<br>19:45 - Creating a Cash Machine<br>22:30 - Reverse Engineering the Process<br>25:05 - Conclusion &amp; Call to Action</p><p>Join us on this journey as we explore the potential of building a subscription runway for your business. Don't forget to leave a review if you're on audio platforms or drop a comment below if you're watching on YouTube. Your feedback helps us grow and improve. Thanks for tuning in, and we'll catch you in the next episode!</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How I Found My Last Five Clients</title>
      <itunes:episode>82</itunes:episode>
      <podcast:episode>82</podcast:episode>
      <itunes:title>How I Found My Last Five Clients</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a78dddc0-cf8b-4833-b9e9-6bed97721720</guid>
      <link>https://share.transistor.fm/s/b83ae5c5</link>
      <description>
        <![CDATA[<p>In this podcast episode, Steve shares his unique insights on acquiring new clients, diverging from conventional advice by examining how his last five clients were secured. Each example highlights a different acquisition strategy you can use to grow your business TODAY. </p><p>00:00 Introduction: The Unique Approach to Finding New Clients<br>02:20 Client #1: The Power of Referrals and Networking<br>05:21 Client #2: Leveraging YouTube for Unexpected Opportunities<br>09:19 Client #3: The Importance of Maintaining Relationships<br>11:43 Client #4: Never Underestimate Your Existing Clients<br>15:40 Client #5: Educating Your Market Can Attract Clients<br>19:35 Conclusion: Key Takeaways and Future Plans</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this podcast episode, Steve shares his unique insights on acquiring new clients, diverging from conventional advice by examining how his last five clients were secured. Each example highlights a different acquisition strategy you can use to grow your business TODAY. </p><p>00:00 Introduction: The Unique Approach to Finding New Clients<br>02:20 Client #1: The Power of Referrals and Networking<br>05:21 Client #2: Leveraging YouTube for Unexpected Opportunities<br>09:19 Client #3: The Importance of Maintaining Relationships<br>11:43 Client #4: Never Underestimate Your Existing Clients<br>15:40 Client #5: Educating Your Market Can Attract Clients<br>19:35 Conclusion: Key Takeaways and Future Plans</p>]]>
      </content:encoded>
      <pubDate>Thu, 11 Apr 2024 08:00:00 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/b83ae5c5/b6f7ca86.mp3" length="20334156" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>1270</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this podcast episode, Steve shares his unique insights on acquiring new clients, diverging from conventional advice by examining how his last five clients were secured. Each example highlights a different acquisition strategy you can use to grow your business TODAY. </p><p>00:00 Introduction: The Unique Approach to Finding New Clients<br>02:20 Client #1: The Power of Referrals and Networking<br>05:21 Client #2: Leveraging YouTube for Unexpected Opportunities<br>09:19 Client #3: The Importance of Maintaining Relationships<br>11:43 Client #4: Never Underestimate Your Existing Clients<br>15:40 Client #5: Educating Your Market Can Attract Clients<br>19:35 Conclusion: Key Takeaways and Future Plans</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How Ezra is NAILING the Niche Subscription Web Design Model</title>
      <itunes:episode>81</itunes:episode>
      <podcast:episode>81</podcast:episode>
      <itunes:title>How Ezra is NAILING the Niche Subscription Web Design Model</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">89466c0a-c353-4385-a59f-931bcca14a64</guid>
      <link>https://share.transistor.fm/s/e7d4a1b9</link>
      <description>
        <![CDATA[<p>This episode of the Subscription Web Design Podcast features host Steve and guest Ezra McCarthy, a successful subscription web design agency owner. They explore Ezra's journey from starting a lawn care company to moving into web design, focusing on leveraging Google business profiles and reviews to build a strong online presence. They discuss the importance of niche specialization in web design and share strategies for attracting and retaining clients through compelling offers, effective pricing, and storytelling. Ezra shares insights on scaling a business, the value of podcast guesting as a marketing strategy, and the significance of being a 'Purple Cow' in the marketplace by standing out. The conversation also touches on the potential of referral and affiliate programs in growing a web design business.</p><p>00:00 Welcome to the Subscription Web Design Podcast!<br>00:49 Ezra's Journey: From Painting to Lawn Care to Web Design<br>01:17 The Power of Reviews and Online Presence<br>04:04 Leveraging Web Design and Reviews for Business Growth<br>08:18 The Importance of Niche Knowledge in Web Design<br>12:40 Building Influence and Authority in Your Niche<br>24:10 The Art of Crafting Irresistible Offers<br>30:16 Exploring Subscription Models and Customer Retention<br>32:17 The Power of a Good Product in Subscription Success<br>33:08 Debunking the Template Myth in Web Design<br>34:47 The Importance of Offering Comprehensive Services<br>35:25 Time Investment and Quality in Web Design<br>36:37 Leveraging Reviews for Business Growth<br>37:57 Strategic Pricing and Value Perception<br>40:48 Building Business through Affiliate Relationships<br>43:37 The Art of Storytelling in Business<br>47:48 Final Thoughts and Key Takeaways</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This episode of the Subscription Web Design Podcast features host Steve and guest Ezra McCarthy, a successful subscription web design agency owner. They explore Ezra's journey from starting a lawn care company to moving into web design, focusing on leveraging Google business profiles and reviews to build a strong online presence. They discuss the importance of niche specialization in web design and share strategies for attracting and retaining clients through compelling offers, effective pricing, and storytelling. Ezra shares insights on scaling a business, the value of podcast guesting as a marketing strategy, and the significance of being a 'Purple Cow' in the marketplace by standing out. The conversation also touches on the potential of referral and affiliate programs in growing a web design business.</p><p>00:00 Welcome to the Subscription Web Design Podcast!<br>00:49 Ezra's Journey: From Painting to Lawn Care to Web Design<br>01:17 The Power of Reviews and Online Presence<br>04:04 Leveraging Web Design and Reviews for Business Growth<br>08:18 The Importance of Niche Knowledge in Web Design<br>12:40 Building Influence and Authority in Your Niche<br>24:10 The Art of Crafting Irresistible Offers<br>30:16 Exploring Subscription Models and Customer Retention<br>32:17 The Power of a Good Product in Subscription Success<br>33:08 Debunking the Template Myth in Web Design<br>34:47 The Importance of Offering Comprehensive Services<br>35:25 Time Investment and Quality in Web Design<br>36:37 Leveraging Reviews for Business Growth<br>37:57 Strategic Pricing and Value Perception<br>40:48 Building Business through Affiliate Relationships<br>43:37 The Art of Storytelling in Business<br>47:48 Final Thoughts and Key Takeaways</p>]]>
      </content:encoded>
      <pubDate>Thu, 04 Apr 2024 08:00:00 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/e7d4a1b9/ee202c84.mp3" length="50158694" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>3132</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>This episode of the Subscription Web Design Podcast features host Steve and guest Ezra McCarthy, a successful subscription web design agency owner. They explore Ezra's journey from starting a lawn care company to moving into web design, focusing on leveraging Google business profiles and reviews to build a strong online presence. They discuss the importance of niche specialization in web design and share strategies for attracting and retaining clients through compelling offers, effective pricing, and storytelling. Ezra shares insights on scaling a business, the value of podcast guesting as a marketing strategy, and the significance of being a 'Purple Cow' in the marketplace by standing out. The conversation also touches on the potential of referral and affiliate programs in growing a web design business.</p><p>00:00 Welcome to the Subscription Web Design Podcast!<br>00:49 Ezra's Journey: From Painting to Lawn Care to Web Design<br>01:17 The Power of Reviews and Online Presence<br>04:04 Leveraging Web Design and Reviews for Business Growth<br>08:18 The Importance of Niche Knowledge in Web Design<br>12:40 Building Influence and Authority in Your Niche<br>24:10 The Art of Crafting Irresistible Offers<br>30:16 Exploring Subscription Models and Customer Retention<br>32:17 The Power of a Good Product in Subscription Success<br>33:08 Debunking the Template Myth in Web Design<br>34:47 The Importance of Offering Comprehensive Services<br>35:25 Time Investment and Quality in Web Design<br>36:37 Leveraging Reviews for Business Growth<br>37:57 Strategic Pricing and Value Perception<br>40:48 Building Business through Affiliate Relationships<br>43:37 The Art of Storytelling in Business<br>47:48 Final Thoughts and Key Takeaways</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>7 Lessons I Wish I’d Learned Sooner As a Web Designer</title>
      <itunes:episode>80</itunes:episode>
      <podcast:episode>80</podcast:episode>
      <itunes:title>7 Lessons I Wish I’d Learned Sooner As a Web Designer</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">43359b4e-2b53-49f9-95aa-e6d37798915e</guid>
      <link>https://share.transistor.fm/s/b0158b5f</link>
      <description>
        <![CDATA[<p>In this episode of the Subscription Web Design podcast, Steve shares seven invaluable lessons learned from years of web designing experience. These lessons include understanding that clients don't just want a website but the results it brings, the importance of knowing what clients truly need, the art of selling what clients want to buy, and the critical insight that clients may not fully understand what a website is.  Each lesson is aimed at helping web designers refine their approach to servicing clients, business management, and personal growth.</p><p>00:00 Welcome to the Subscription Web Design Podcast!<br>01:02 Lesson 1: Understanding the True Needs of Your Clients<br>05:16 Lesson 2: Why People Pay the Bare Minimum and How to Change That<br>08:15 Lesson 3: The Misunderstood Purpose of Websites<br>10:24 Lesson 4: The Freedom of Scaling Your Web Design Business<br>11:52 Lesson 5: The Importance of Working ON Your Business<br>13:45 Lesson 6: Financial Wisdom for Web Designers<br>15:32 Lesson 7: Avoiding Burnout by Measuring the Gain, Not the Gap<br>16:38 Closing Thoughts and Next Steps</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of the Subscription Web Design podcast, Steve shares seven invaluable lessons learned from years of web designing experience. These lessons include understanding that clients don't just want a website but the results it brings, the importance of knowing what clients truly need, the art of selling what clients want to buy, and the critical insight that clients may not fully understand what a website is.  Each lesson is aimed at helping web designers refine their approach to servicing clients, business management, and personal growth.</p><p>00:00 Welcome to the Subscription Web Design Podcast!<br>01:02 Lesson 1: Understanding the True Needs of Your Clients<br>05:16 Lesson 2: Why People Pay the Bare Minimum and How to Change That<br>08:15 Lesson 3: The Misunderstood Purpose of Websites<br>10:24 Lesson 4: The Freedom of Scaling Your Web Design Business<br>11:52 Lesson 5: The Importance of Working ON Your Business<br>13:45 Lesson 6: Financial Wisdom for Web Designers<br>15:32 Lesson 7: Avoiding Burnout by Measuring the Gain, Not the Gap<br>16:38 Closing Thoughts and Next Steps</p>]]>
      </content:encoded>
      <pubDate>Thu, 28 Mar 2024 08:00:00 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/b0158b5f/fddc323e.mp3" length="15187619" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>946</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of the Subscription Web Design podcast, Steve shares seven invaluable lessons learned from years of web designing experience. These lessons include understanding that clients don't just want a website but the results it brings, the importance of knowing what clients truly need, the art of selling what clients want to buy, and the critical insight that clients may not fully understand what a website is.  Each lesson is aimed at helping web designers refine their approach to servicing clients, business management, and personal growth.</p><p>00:00 Welcome to the Subscription Web Design Podcast!<br>01:02 Lesson 1: Understanding the True Needs of Your Clients<br>05:16 Lesson 2: Why People Pay the Bare Minimum and How to Change That<br>08:15 Lesson 3: The Misunderstood Purpose of Websites<br>10:24 Lesson 4: The Freedom of Scaling Your Web Design Business<br>11:52 Lesson 5: The Importance of Working ON Your Business<br>13:45 Lesson 6: Financial Wisdom for Web Designers<br>15:32 Lesson 7: Avoiding Burnout by Measuring the Gain, Not the Gap<br>16:38 Closing Thoughts and Next Steps</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Do THIS if Clients Reject Subscription Web Design</title>
      <itunes:episode>79</itunes:episode>
      <podcast:episode>79</podcast:episode>
      <itunes:title>Do THIS if Clients Reject Subscription Web Design</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">5ada1d7a-bd36-4004-87dc-02e4e12a33cb</guid>
      <link>https://share.transistor.fm/s/cc8f2128</link>
      <description>
        <![CDATA[<p>In this episode of subscription web design, Steve addresses a question from a listener in Spain who struggles with clients preferring to pay upfront for web design rather than adopting a subscription model. He discusses the perceived logic behind clients' preference for one-time payments, suggesting that it is more emotional than logical. The episode covers the benefits of a subscription model, including consistent updates and a managed website approach, and argues that websites should be viewed as evolving sales tools rather than static online brochures. Steve also advises on redefining websites and challenging both the listener's and clients' assumptions about web design services. Additionally, the concept of adopting an experimental mindset in business practices is introduced, encouraging openness to trying new approaches.</p><p>00:00 Introduction to Subscription Web Design Challenges<br>01:22 Listener Question: Overcoming Subscription Resistance<br>04:48 Redefining the Website: From Brochure to Sales Tool<br>09:25 The Managed Website Advantage<br>12:13 Challenging Assumptions and the Power of Collaboration<br>13:51 Embracing an Experimental Mindset<br>14:59 Final Thoughts and Flexibility in Business</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of subscription web design, Steve addresses a question from a listener in Spain who struggles with clients preferring to pay upfront for web design rather than adopting a subscription model. He discusses the perceived logic behind clients' preference for one-time payments, suggesting that it is more emotional than logical. The episode covers the benefits of a subscription model, including consistent updates and a managed website approach, and argues that websites should be viewed as evolving sales tools rather than static online brochures. Steve also advises on redefining websites and challenging both the listener's and clients' assumptions about web design services. Additionally, the concept of adopting an experimental mindset in business practices is introduced, encouraging openness to trying new approaches.</p><p>00:00 Introduction to Subscription Web Design Challenges<br>01:22 Listener Question: Overcoming Subscription Resistance<br>04:48 Redefining the Website: From Brochure to Sales Tool<br>09:25 The Managed Website Advantage<br>12:13 Challenging Assumptions and the Power of Collaboration<br>13:51 Embracing an Experimental Mindset<br>14:59 Final Thoughts and Flexibility in Business</p>]]>
      </content:encoded>
      <pubDate>Thu, 21 Mar 2024 08:00:00 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/cc8f2128/c332cb48.mp3" length="15493975" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>965</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of subscription web design, Steve addresses a question from a listener in Spain who struggles with clients preferring to pay upfront for web design rather than adopting a subscription model. He discusses the perceived logic behind clients' preference for one-time payments, suggesting that it is more emotional than logical. The episode covers the benefits of a subscription model, including consistent updates and a managed website approach, and argues that websites should be viewed as evolving sales tools rather than static online brochures. Steve also advises on redefining websites and challenging both the listener's and clients' assumptions about web design services. Additionally, the concept of adopting an experimental mindset in business practices is introduced, encouraging openness to trying new approaches.</p><p>00:00 Introduction to Subscription Web Design Challenges<br>01:22 Listener Question: Overcoming Subscription Resistance<br>04:48 Redefining the Website: From Brochure to Sales Tool<br>09:25 The Managed Website Advantage<br>12:13 Challenging Assumptions and the Power of Collaboration<br>13:51 Embracing an Experimental Mindset<br>14:59 Final Thoughts and Flexibility in Business</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Power and Opportunity of White Labeling</title>
      <itunes:episode>78</itunes:episode>
      <podcast:episode>78</podcast:episode>
      <itunes:title>The Power and Opportunity of White Labeling</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">1642bab0-6235-4c6d-a8c3-692df87b635e</guid>
      <link>https://share.transistor.fm/s/ecc778eb</link>
      <description>
        <![CDATA[<p>Join me in this episode as we delve into the game-changing strategy of white labeling in web design. Discover how white labeling can transform your business, offering financial stability, job-like flexibility, and valuable networking opportunities. Learn how to leverage white labeling to minimize client hunting and maximize your impact in the industry.</p><p>0:00 - Introduction: Calling all web designers! If you're tired of the client hunt, this episode is for you.<br>1:20 - Exploring White Labeling: Learn how white labeling can revolutionize your web design business.<br>3:45 - Financial Stability: Discover how white labeling provides a stable income stream, especially during the early stages of your business.<br>6:10 - Foundation Clients: Dive into the concept of foundation clients and the benefits they offer.<br>8:45 - Let Others Do the Selling: Understand how white labeling allows you to focus on your craft while letting others handle sales.<br>11:30 - Job-Like Flexibility: Find out how white labeling offers a balance between freelance work and traditional employment.<br>14:15 - Building Connections: Learn how white labeling fosters valuable industry connections and networking opportunities.<br>17:00 - Fewer Clients, More Impact: Explore the idea of having fewer clients with higher impact, thanks to white labeling.<br>19:30 - The Downside: Understand the main drawback of white labeling—lack of attribution and portfolio visibility.<br>22:15 - Conclusion: Wrap-up and final thoughts on the transformative power of white labeling.<br>23:45 - Call to Action: Like, share, and subscribe to the Subscription Web Design Podcast for more insights and tips.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Join me in this episode as we delve into the game-changing strategy of white labeling in web design. Discover how white labeling can transform your business, offering financial stability, job-like flexibility, and valuable networking opportunities. Learn how to leverage white labeling to minimize client hunting and maximize your impact in the industry.</p><p>0:00 - Introduction: Calling all web designers! If you're tired of the client hunt, this episode is for you.<br>1:20 - Exploring White Labeling: Learn how white labeling can revolutionize your web design business.<br>3:45 - Financial Stability: Discover how white labeling provides a stable income stream, especially during the early stages of your business.<br>6:10 - Foundation Clients: Dive into the concept of foundation clients and the benefits they offer.<br>8:45 - Let Others Do the Selling: Understand how white labeling allows you to focus on your craft while letting others handle sales.<br>11:30 - Job-Like Flexibility: Find out how white labeling offers a balance between freelance work and traditional employment.<br>14:15 - Building Connections: Learn how white labeling fosters valuable industry connections and networking opportunities.<br>17:00 - Fewer Clients, More Impact: Explore the idea of having fewer clients with higher impact, thanks to white labeling.<br>19:30 - The Downside: Understand the main drawback of white labeling—lack of attribution and portfolio visibility.<br>22:15 - Conclusion: Wrap-up and final thoughts on the transformative power of white labeling.<br>23:45 - Call to Action: Like, share, and subscribe to the Subscription Web Design Podcast for more insights and tips.</p>]]>
      </content:encoded>
      <pubDate>Thu, 14 Mar 2024 08:00:00 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/ecc778eb/aa7eb769.mp3" length="13400823" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>834</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Join me in this episode as we delve into the game-changing strategy of white labeling in web design. Discover how white labeling can transform your business, offering financial stability, job-like flexibility, and valuable networking opportunities. Learn how to leverage white labeling to minimize client hunting and maximize your impact in the industry.</p><p>0:00 - Introduction: Calling all web designers! If you're tired of the client hunt, this episode is for you.<br>1:20 - Exploring White Labeling: Learn how white labeling can revolutionize your web design business.<br>3:45 - Financial Stability: Discover how white labeling provides a stable income stream, especially during the early stages of your business.<br>6:10 - Foundation Clients: Dive into the concept of foundation clients and the benefits they offer.<br>8:45 - Let Others Do the Selling: Understand how white labeling allows you to focus on your craft while letting others handle sales.<br>11:30 - Job-Like Flexibility: Find out how white labeling offers a balance between freelance work and traditional employment.<br>14:15 - Building Connections: Learn how white labeling fosters valuable industry connections and networking opportunities.<br>17:00 - Fewer Clients, More Impact: Explore the idea of having fewer clients with higher impact, thanks to white labeling.<br>19:30 - The Downside: Understand the main drawback of white labeling—lack of attribution and portfolio visibility.<br>22:15 - Conclusion: Wrap-up and final thoughts on the transformative power of white labeling.<br>23:45 - Call to Action: Like, share, and subscribe to the Subscription Web Design Podcast for more insights and tips.</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Getting Started with Membership and eCommerce Websites </title>
      <itunes:episode>77</itunes:episode>
      <podcast:episode>77</podcast:episode>
      <itunes:title>Getting Started with Membership and eCommerce Websites </itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c39b7a6c-6e4b-4545-9712-d6406ca2a84d</guid>
      <link>https://share.transistor.fm/s/5389b320</link>
      <description>
        <![CDATA[<p>In this episode of the Subscription Web Design Podcast, Steve Schramm discusses the potential and strategies for web designers looking to differentiate their services by creating more complex websites, such as e-commerce platforms, online courses, and membership sites. He shares his journey from building simple websites to exploring the subscription model and the advantages of offering more sophisticated web solutions. Steve emphasizes the importance of understanding sales funnels and using tools like WooCommerce, Surecart, and various LMS plugins to build these complex sites effectively. He also talks about the challenges posed by AI and market saturation, offering insights on how to remain competitive and valuable in the web design market.</p><p>00:00 Introduction to Complex Websites<br>01:04 The Importance of Subscription Model<br>02:32 Differentiating Your Services in a Competitive Market<br>03:41 Strategies to Stand Out in Web Design<br>04:03 Exploring eCommerce and Membership Sites<br>04:43 Tools and Platforms for Building Complex Websites<br>04:51 Deep Dive into WooCommerce and Surecart<br>08:56 Exploring Learning Management Systems<br>09:45 Understanding Membership Plugins<br>13:42 The Power of Sales Funnels<br>15:15 Building a Reputation in the Market<br>16:23 Conclusion and Call to Action</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of the Subscription Web Design Podcast, Steve Schramm discusses the potential and strategies for web designers looking to differentiate their services by creating more complex websites, such as e-commerce platforms, online courses, and membership sites. He shares his journey from building simple websites to exploring the subscription model and the advantages of offering more sophisticated web solutions. Steve emphasizes the importance of understanding sales funnels and using tools like WooCommerce, Surecart, and various LMS plugins to build these complex sites effectively. He also talks about the challenges posed by AI and market saturation, offering insights on how to remain competitive and valuable in the web design market.</p><p>00:00 Introduction to Complex Websites<br>01:04 The Importance of Subscription Model<br>02:32 Differentiating Your Services in a Competitive Market<br>03:41 Strategies to Stand Out in Web Design<br>04:03 Exploring eCommerce and Membership Sites<br>04:43 Tools and Platforms for Building Complex Websites<br>04:51 Deep Dive into WooCommerce and Surecart<br>08:56 Exploring Learning Management Systems<br>09:45 Understanding Membership Plugins<br>13:42 The Power of Sales Funnels<br>15:15 Building a Reputation in the Market<br>16:23 Conclusion and Call to Action</p>]]>
      </content:encoded>
      <pubDate>Thu, 07 Mar 2024 08:00:00 -0500</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/5389b320/cf448bea.mp3" length="16377971" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>1021</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of the Subscription Web Design Podcast, Steve Schramm discusses the potential and strategies for web designers looking to differentiate their services by creating more complex websites, such as e-commerce platforms, online courses, and membership sites. He shares his journey from building simple websites to exploring the subscription model and the advantages of offering more sophisticated web solutions. Steve emphasizes the importance of understanding sales funnels and using tools like WooCommerce, Surecart, and various LMS plugins to build these complex sites effectively. He also talks about the challenges posed by AI and market saturation, offering insights on how to remain competitive and valuable in the web design market.</p><p>00:00 Introduction to Complex Websites<br>01:04 The Importance of Subscription Model<br>02:32 Differentiating Your Services in a Competitive Market<br>03:41 Strategies to Stand Out in Web Design<br>04:03 Exploring eCommerce and Membership Sites<br>04:43 Tools and Platforms for Building Complex Websites<br>04:51 Deep Dive into WooCommerce and Surecart<br>08:56 Exploring Learning Management Systems<br>09:45 Understanding Membership Plugins<br>13:42 The Power of Sales Funnels<br>15:15 Building a Reputation in the Market<br>16:23 Conclusion and Call to Action</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>A Roadmap to $12,500 MRR in 1 Year for Web Designers</title>
      <itunes:episode>76</itunes:episode>
      <podcast:episode>76</podcast:episode>
      <itunes:title>A Roadmap to $12,500 MRR in 1 Year for Web Designers</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">09c0f104-01ea-4d62-a496-f358fad403f0</guid>
      <link>https://share.transistor.fm/s/8c5ca34e</link>
      <description>
        <![CDATA[<p>In this episode, Adam MacLaughlin shares his journey towards focusing on niche markets, including his strategies for client acquisition, leveraging WordPress, and developing recurring revenue models. The importance of offering comprehensive service packages and conducting detailed website evaluations to demonstrate value is highlighted. Another section emphasizes the critical role of Google reviews, the power of personal client relationships, and the advantages of specializing in a niche to attract potential clients. This is an absolute masterclass on learning how to grow your business by improving online visibility, targeting specific industries, and building strong client relationships through personal interactions and consistent hard work.</p><p>00:00 Introduction and Catching Up<br>01:06 Adam's Journey into Web Design<br>04:08 The Birth of a Business Model<br>06:25 The Evolution of Adam's Business<br>08:31 The Importance of Subscription Services<br>13:38 The Power of WordPress and Hosting Decisions<br>21:54 The Balance of Outsourcing and Personal Involvement<br>33:01 The Art of Niche Selection<br>43:06 Understanding the Sales Process<br>43:46 Avoiding Common Sales Pitfalls<br>44:11 The Power of Market Segmentation<br>45:00 Effective Advertising Strategies<br>45:31 The Importance of Specificity in Marketing<br>46:20 Exploring Alternative Client Acquisition Methods<br>46:53 Leveraging Existing Audiences for Business Growth<br>47:52 The Importance of Building Trust with Clients<br>50:00 The Art of Cold Calling<br>50:17 The Power of Personalized Outreach<br>52:01 The Value of Offering Free Services<br>01:01:40 The Impact of Consistent Outreach<br>01:11:41 Addressing Common Concerns in Web Design<br>01:16:08 The Future of Web Design</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, Adam MacLaughlin shares his journey towards focusing on niche markets, including his strategies for client acquisition, leveraging WordPress, and developing recurring revenue models. The importance of offering comprehensive service packages and conducting detailed website evaluations to demonstrate value is highlighted. Another section emphasizes the critical role of Google reviews, the power of personal client relationships, and the advantages of specializing in a niche to attract potential clients. This is an absolute masterclass on learning how to grow your business by improving online visibility, targeting specific industries, and building strong client relationships through personal interactions and consistent hard work.</p><p>00:00 Introduction and Catching Up<br>01:06 Adam's Journey into Web Design<br>04:08 The Birth of a Business Model<br>06:25 The Evolution of Adam's Business<br>08:31 The Importance of Subscription Services<br>13:38 The Power of WordPress and Hosting Decisions<br>21:54 The Balance of Outsourcing and Personal Involvement<br>33:01 The Art of Niche Selection<br>43:06 Understanding the Sales Process<br>43:46 Avoiding Common Sales Pitfalls<br>44:11 The Power of Market Segmentation<br>45:00 Effective Advertising Strategies<br>45:31 The Importance of Specificity in Marketing<br>46:20 Exploring Alternative Client Acquisition Methods<br>46:53 Leveraging Existing Audiences for Business Growth<br>47:52 The Importance of Building Trust with Clients<br>50:00 The Art of Cold Calling<br>50:17 The Power of Personalized Outreach<br>52:01 The Value of Offering Free Services<br>01:01:40 The Impact of Consistent Outreach<br>01:11:41 Addressing Common Concerns in Web Design<br>01:16:08 The Future of Web Design</p>]]>
      </content:encoded>
      <pubDate>Thu, 29 Feb 2024 12:24:24 -0500</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/8c5ca34e/c0bd765a.mp3" length="76388962" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>4771</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, Adam MacLaughlin shares his journey towards focusing on niche markets, including his strategies for client acquisition, leveraging WordPress, and developing recurring revenue models. The importance of offering comprehensive service packages and conducting detailed website evaluations to demonstrate value is highlighted. Another section emphasizes the critical role of Google reviews, the power of personal client relationships, and the advantages of specializing in a niche to attract potential clients. This is an absolute masterclass on learning how to grow your business by improving online visibility, targeting specific industries, and building strong client relationships through personal interactions and consistent hard work.</p><p>00:00 Introduction and Catching Up<br>01:06 Adam's Journey into Web Design<br>04:08 The Birth of a Business Model<br>06:25 The Evolution of Adam's Business<br>08:31 The Importance of Subscription Services<br>13:38 The Power of WordPress and Hosting Decisions<br>21:54 The Balance of Outsourcing and Personal Involvement<br>33:01 The Art of Niche Selection<br>43:06 Understanding the Sales Process<br>43:46 Avoiding Common Sales Pitfalls<br>44:11 The Power of Market Segmentation<br>45:00 Effective Advertising Strategies<br>45:31 The Importance of Specificity in Marketing<br>46:20 Exploring Alternative Client Acquisition Methods<br>46:53 Leveraging Existing Audiences for Business Growth<br>47:52 The Importance of Building Trust with Clients<br>50:00 The Art of Cold Calling<br>50:17 The Power of Personalized Outreach<br>52:01 The Value of Offering Free Services<br>01:01:40 The Impact of Consistent Outreach<br>01:11:41 Addressing Common Concerns in Web Design<br>01:16:08 The Future of Web Design</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>SPECIAL EPISODE: The Other Side of Burnout</title>
      <itunes:episode>75</itunes:episode>
      <podcast:episode>75</podcast:episode>
      <itunes:title>SPECIAL EPISODE: The Other Side of Burnout</itunes:title>
      <itunes:episodeType>bonus</itunes:episodeType>
      <guid isPermaLink="false">f7030a46-eeae-4108-a385-3adb4fe07556</guid>
      <link>https://share.transistor.fm/s/ded783f5</link>
      <description>
        <![CDATA[<p><strong><em>This is a special bonus episode of the Backstage Pass that is exclusive to those in my membership community. This message is so important for people to hear that I decided to air it as a standalone audio episode of the SWD podcast. Enjoy!</em></strong></p><p>In this episode of Backstage Pass for Subscription Web Design, Steve discusses strategies for combating business burnout and enhancing personal development. He shares his real-life experiences of burnout and the strategies he employed to overcome it. These strategies include focusing on personal development, finding the unique ability that energizes him, limiting his daily tasks to three impactful items, and using 'thinking tools' from Dan Sullivan's content. The speaker also highlighted the importance of journaling and mindfulness of one's progression compared to their past rather than aiming for a constantly receding ideal future. He concludes by encouraging fellow entrepreneurs to persevere, stay focused on their unique abilities, and embrace the process of building success over time.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong><em>This is a special bonus episode of the Backstage Pass that is exclusive to those in my membership community. This message is so important for people to hear that I decided to air it as a standalone audio episode of the SWD podcast. Enjoy!</em></strong></p><p>In this episode of Backstage Pass for Subscription Web Design, Steve discusses strategies for combating business burnout and enhancing personal development. He shares his real-life experiences of burnout and the strategies he employed to overcome it. These strategies include focusing on personal development, finding the unique ability that energizes him, limiting his daily tasks to three impactful items, and using 'thinking tools' from Dan Sullivan's content. The speaker also highlighted the importance of journaling and mindfulness of one's progression compared to their past rather than aiming for a constantly receding ideal future. He concludes by encouraging fellow entrepreneurs to persevere, stay focused on their unique abilities, and embrace the process of building success over time.</p>]]>
      </content:encoded>
      <pubDate>Fri, 23 Feb 2024 13:06:05 -0500</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/ded783f5/ae053be7.mp3" length="24859590" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>1551</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><strong><em>This is a special bonus episode of the Backstage Pass that is exclusive to those in my membership community. This message is so important for people to hear that I decided to air it as a standalone audio episode of the SWD podcast. Enjoy!</em></strong></p><p>In this episode of Backstage Pass for Subscription Web Design, Steve discusses strategies for combating business burnout and enhancing personal development. He shares his real-life experiences of burnout and the strategies he employed to overcome it. These strategies include focusing on personal development, finding the unique ability that energizes him, limiting his daily tasks to three impactful items, and using 'thinking tools' from Dan Sullivan's content. The speaker also highlighted the importance of journaling and mindfulness of one's progression compared to their past rather than aiming for a constantly receding ideal future. He concludes by encouraging fellow entrepreneurs to persevere, stay focused on their unique abilities, and embrace the process of building success over time.</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Tools for a Successful Subscription Web Design Business</title>
      <itunes:episode>74</itunes:episode>
      <podcast:episode>74</podcast:episode>
      <itunes:title>Tools for a Successful Subscription Web Design Business</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">94ba3a54-a648-4226-bf87-2a88f17aacf7</guid>
      <link>https://share.transistor.fm/s/a19d2003</link>
      <description>
        <![CDATA[<p>In this episode of the Subscription Web Design Podcast, Steve Schramm directs his advice to beginner web designers looking to start their business. He breaks down the essential elements needed to build a web design business, including a host, platform, theme, page builder, invoicing system, CRM system, and project management system. He makes recommendations for each component, primarily favoring the use of WordPress. He explains the function of each element, providing insights into their benefits and caveats. By the end of the episode, listeners should have a solid understanding of what it takes to start a subscription web design business and the relatively low start-up investment required for this profitable and freedom-providing venture.</p><p>00:00 Introduction to Starting a Web Design Business<br>01:15 Understanding the Basics: Hosts and Platforms<br>04:12 Exploring Themes and Page Builders<br>06:37 The Role of Plugins in Web Design<br>07:19 Invoicing and CRM Systems for Your Business<br>09:06 The Importance of Project Management Systems<br>10:13 Conclusion: Getting Your Web Design Business Off the Ground</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of the Subscription Web Design Podcast, Steve Schramm directs his advice to beginner web designers looking to start their business. He breaks down the essential elements needed to build a web design business, including a host, platform, theme, page builder, invoicing system, CRM system, and project management system. He makes recommendations for each component, primarily favoring the use of WordPress. He explains the function of each element, providing insights into their benefits and caveats. By the end of the episode, listeners should have a solid understanding of what it takes to start a subscription web design business and the relatively low start-up investment required for this profitable and freedom-providing venture.</p><p>00:00 Introduction to Starting a Web Design Business<br>01:15 Understanding the Basics: Hosts and Platforms<br>04:12 Exploring Themes and Page Builders<br>06:37 The Role of Plugins in Web Design<br>07:19 Invoicing and CRM Systems for Your Business<br>09:06 The Importance of Project Management Systems<br>10:13 Conclusion: Getting Your Web Design Business Off the Ground</p>]]>
      </content:encoded>
      <pubDate>Thu, 22 Feb 2024 08:00:00 -0500</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/a19d2003/fd7c62a3.mp3" length="11003434" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>685</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of the Subscription Web Design Podcast, Steve Schramm directs his advice to beginner web designers looking to start their business. He breaks down the essential elements needed to build a web design business, including a host, platform, theme, page builder, invoicing system, CRM system, and project management system. He makes recommendations for each component, primarily favoring the use of WordPress. He explains the function of each element, providing insights into their benefits and caveats. By the end of the episode, listeners should have a solid understanding of what it takes to start a subscription web design business and the relatively low start-up investment required for this profitable and freedom-providing venture.</p><p>00:00 Introduction to Starting a Web Design Business<br>01:15 Understanding the Basics: Hosts and Platforms<br>04:12 Exploring Themes and Page Builders<br>06:37 The Role of Plugins in Web Design<br>07:19 Invoicing and CRM Systems for Your Business<br>09:06 The Importance of Project Management Systems<br>10:13 Conclusion: Getting Your Web Design Business Off the Ground</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Build a "Product Ecosystem"</title>
      <itunes:episode>73</itunes:episode>
      <podcast:episode>73</podcast:episode>
      <itunes:title>How to Build a "Product Ecosystem"</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">119b0aa4-c18e-414f-aeaf-d97e24e1c665</guid>
      <link>https://share.transistor.fm/s/657d7242</link>
      <description>
        <![CDATA[<p>Join me in this episode as we explore the key strategies for expanding your web design business beyond traditional services. Discover how to create a product ecosystem that adds value for your clients, boosts your expertise, and increases profitability. From becoming a niche authority to offering tiered products and services, we'll dive deep into practical steps to elevate your business. Whether you're a seasoned designer or just starting out, this episode offers invaluable insights to take your web design business to the next level.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Join me in this episode as we explore the key strategies for expanding your web design business beyond traditional services. Discover how to create a product ecosystem that adds value for your clients, boosts your expertise, and increases profitability. From becoming a niche authority to offering tiered products and services, we'll dive deep into practical steps to elevate your business. Whether you're a seasoned designer or just starting out, this episode offers invaluable insights to take your web design business to the next level.</p>]]>
      </content:encoded>
      <pubDate>Thu, 15 Feb 2024 08:00:00 -0500</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/657d7242/a7dd1ce2.mp3" length="11640361" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>724</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Join me in this episode as we explore the key strategies for expanding your web design business beyond traditional services. Discover how to create a product ecosystem that adds value for your clients, boosts your expertise, and increases profitability. From becoming a niche authority to offering tiered products and services, we'll dive deep into practical steps to elevate your business. Whether you're a seasoned designer or just starting out, this episode offers invaluable insights to take your web design business to the next level.</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>What Niches Does Subscription Web Design Work For?</title>
      <itunes:episode>72</itunes:episode>
      <podcast:episode>72</podcast:episode>
      <itunes:title>What Niches Does Subscription Web Design Work For?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4b46f066-647f-40d4-97e0-9acf4d438664</guid>
      <link>https://share.transistor.fm/s/f1d4aa3a</link>
      <description>
        <![CDATA[<p> In this episode of the Subscription Web Design Podcast, I tackle a common question: How do you choose the right niche for subscription web design services? I share insights on starting with a payment model, understanding your preferred type of work, and then identifying the niche that aligns with your passion. Whether you're drawn to high-end custom work or streamlined template-based solutions, there's a niche for you. Tune in and learn how to make your subscription web design business thrive in any niche. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p> In this episode of the Subscription Web Design Podcast, I tackle a common question: How do you choose the right niche for subscription web design services? I share insights on starting with a payment model, understanding your preferred type of work, and then identifying the niche that aligns with your passion. Whether you're drawn to high-end custom work or streamlined template-based solutions, there's a niche for you. Tune in and learn how to make your subscription web design business thrive in any niche. </p>]]>
      </content:encoded>
      <pubDate>Thu, 08 Feb 2024 08:00:00 -0500</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/f1d4aa3a/a5b7959a.mp3" length="6499495" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>403</itunes:duration>
      <itunes:summary>
        <![CDATA[<p> In this episode of the Subscription Web Design Podcast, I tackle a common question: How do you choose the right niche for subscription web design services? I share insights on starting with a payment model, understanding your preferred type of work, and then identifying the niche that aligns with your passion. Whether you're drawn to high-end custom work or streamlined template-based solutions, there's a niche for you. Tune in and learn how to make your subscription web design business thrive in any niche. </p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Web Designers: The Less You Do, the More You Make</title>
      <itunes:episode>71</itunes:episode>
      <podcast:episode>71</podcast:episode>
      <itunes:title>Web Designers: The Less You Do, the More You Make</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d7853704-e163-4ca2-822d-140853dbfa02</guid>
      <link>https://share.transistor.fm/s/40760e46</link>
      <description>
        <![CDATA[<p>Are you a web designer overwhelmed by doing it all? In this episode of the Subscription Web Design Podcast, I share insights on breaking free from tasks you dislike and aren't suited for. Learn the key to business growth: doing less. Discover the importance of focusing on your strengths and hiring for your weaknesses. I guide you through organizing tasks into desire, disinterest, distraction, and drudgery zones. Start by filling technical gaps, then move to administrative and business development gaps. By hiring strategically, your business can thrive, and you can focus on what you love. Join me on this journey to build a business that manages itself while doing exceptional work for your clients. Tune in and transform your approach to web design.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Are you a web designer overwhelmed by doing it all? In this episode of the Subscription Web Design Podcast, I share insights on breaking free from tasks you dislike and aren't suited for. Learn the key to business growth: doing less. Discover the importance of focusing on your strengths and hiring for your weaknesses. I guide you through organizing tasks into desire, disinterest, distraction, and drudgery zones. Start by filling technical gaps, then move to administrative and business development gaps. By hiring strategically, your business can thrive, and you can focus on what you love. Join me on this journey to build a business that manages itself while doing exceptional work for your clients. Tune in and transform your approach to web design.</p>]]>
      </content:encoded>
      <pubDate>Thu, 01 Feb 2024 08:00:00 -0500</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/40760e46/e37eb479.mp3" length="17487640" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>1090</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Are you a web designer overwhelmed by doing it all? In this episode of the Subscription Web Design Podcast, I share insights on breaking free from tasks you dislike and aren't suited for. Learn the key to business growth: doing less. Discover the importance of focusing on your strengths and hiring for your weaknesses. I guide you through organizing tasks into desire, disinterest, distraction, and drudgery zones. Start by filling technical gaps, then move to administrative and business development gaps. By hiring strategically, your business can thrive, and you can focus on what you love. Join me on this journey to build a business that manages itself while doing exceptional work for your clients. Tune in and transform your approach to web design.</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>This is how I decide what to charge</title>
      <itunes:episode>70</itunes:episode>
      <podcast:episode>70</podcast:episode>
      <itunes:title>This is how I decide what to charge</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">58f6275b-a65f-4ed5-9a89-f4d1c6d31c41</guid>
      <link>https://share.transistor.fm/s/4bf21e46</link>
      <description>
        <![CDATA[<p>In this episode, I tackle a common question: How do you determine what to charge for subscription web design? I break down various factors to consider, including your experience level, the industry you serve, specialization, location, and the value your service brings to clients. We explore how to set prices fairly, the importance of being profitable, and ultimately, how to run a great and healthy business. Tune in for insights into pricing strategies that work for your subscription web design venture in 2024.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, I tackle a common question: How do you determine what to charge for subscription web design? I break down various factors to consider, including your experience level, the industry you serve, specialization, location, and the value your service brings to clients. We explore how to set prices fairly, the importance of being profitable, and ultimately, how to run a great and healthy business. Tune in for insights into pricing strategies that work for your subscription web design venture in 2024.</p>]]>
      </content:encoded>
      <pubDate>Thu, 25 Jan 2024 08:00:00 -0500</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/4bf21e46/a4ee9124.mp3" length="13278763" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>827</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, I tackle a common question: How do you determine what to charge for subscription web design? I break down various factors to consider, including your experience level, the industry you serve, specialization, location, and the value your service brings to clients. We explore how to set prices fairly, the importance of being profitable, and ultimately, how to run a great and healthy business. Tune in for insights into pricing strategies that work for your subscription web design venture in 2024.</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Is the Subscription Model Still Viable in 2024?</title>
      <itunes:episode>69</itunes:episode>
      <podcast:episode>69</podcast:episode>
      <itunes:title>Is the Subscription Model Still Viable in 2024?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">989a1ba1-f2e1-473e-bf4d-79397bf3a951</guid>
      <link>https://share.transistor.fm/s/3c178916</link>
      <description>
        <![CDATA[<p>In this episode, we delve into the prevalent issue of 'subscription fatigue' and discuss its implications on web design businesses. The focus is specifically on whether a subscription-based model is the best way forward in the web design industry. We explore alternatives to the subscription model and ultimately decide that the subscription economy is not going anywhere soon, despite growing fatigue.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, we delve into the prevalent issue of 'subscription fatigue' and discuss its implications on web design businesses. The focus is specifically on whether a subscription-based model is the best way forward in the web design industry. We explore alternatives to the subscription model and ultimately decide that the subscription economy is not going anywhere soon, despite growing fatigue.</p>]]>
      </content:encoded>
      <pubDate>Thu, 18 Jan 2024 08:00:00 -0500</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/3c178916/83f4c6ac.mp3" length="12359695" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>769</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, we delve into the prevalent issue of 'subscription fatigue' and discuss its implications on web design businesses. The focus is specifically on whether a subscription-based model is the best way forward in the web design industry. We explore alternatives to the subscription model and ultimately decide that the subscription economy is not going anywhere soon, despite growing fatigue.</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>A Complete Plan to Marketing Your Web Design Business in 2024</title>
      <itunes:episode>68</itunes:episode>
      <podcast:episode>68</podcast:episode>
      <itunes:title>A Complete Plan to Marketing Your Web Design Business in 2024</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">21d1b90d-ce71-4a41-9b73-ddb6c3b1e681</guid>
      <link>https://share.transistor.fm/s/31a40c79</link>
      <description>
        <![CDATA[<p>Ready to supercharge your web design business in 2024? In this episode, I spill the beans on the ultimate marketing plan that's your key to success this year. Building on the philosophy discussed last week, I dive deep into actionable steps. Learn the power of starting a YouTube channel, crafting a masterclass to build your email list, and using bonus freebies to keep your audience engaged. Plus, discover the art of exciting email campaigns. Implement this plan, stay focused, and watch your business soar! </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Ready to supercharge your web design business in 2024? In this episode, I spill the beans on the ultimate marketing plan that's your key to success this year. Building on the philosophy discussed last week, I dive deep into actionable steps. Learn the power of starting a YouTube channel, crafting a masterclass to build your email list, and using bonus freebies to keep your audience engaged. Plus, discover the art of exciting email campaigns. Implement this plan, stay focused, and watch your business soar! </p>]]>
      </content:encoded>
      <pubDate>Thu, 11 Jan 2024 08:00:00 -0500</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/31a40c79/9ee1fd98.mp3" length="10973353" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>683</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Ready to supercharge your web design business in 2024? In this episode, I spill the beans on the ultimate marketing plan that's your key to success this year. Building on the philosophy discussed last week, I dive deep into actionable steps. Learn the power of starting a YouTube channel, crafting a masterclass to build your email list, and using bonus freebies to keep your audience engaged. Plus, discover the art of exciting email campaigns. Implement this plan, stay focused, and watch your business soar! </p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How I’d Market My Business if I Was Starting Today</title>
      <itunes:episode>67</itunes:episode>
      <podcast:episode>67</podcast:episode>
      <itunes:title>How I’d Market My Business if I Was Starting Today</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">83e24727-a6ad-451a-bd88-4aaddfbcef54</guid>
      <link>https://share.transistor.fm/s/c7007848</link>
      <description>
        <![CDATA[<p>In this episode of the Subscription Web Design Podcast, I share my actionable marketing plan for 2024, aimed at giving you the headstart you've been looking for. I delve into the philosophy of effective marketing, emphasizing the power of one to three YouTube videos per week, daily or weekly emails, and creating new free offers every quarter. I discuss the importance of staying connected with your audience, promoting discovery calls, and introducing fresh offers to keep your business dynamic. Join me as I lay out a comprehensive approach to market your business successfully in the ever-evolving landscape of 2024.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of the Subscription Web Design Podcast, I share my actionable marketing plan for 2024, aimed at giving you the headstart you've been looking for. I delve into the philosophy of effective marketing, emphasizing the power of one to three YouTube videos per week, daily or weekly emails, and creating new free offers every quarter. I discuss the importance of staying connected with your audience, promoting discovery calls, and introducing fresh offers to keep your business dynamic. Join me as I lay out a comprehensive approach to market your business successfully in the ever-evolving landscape of 2024.</p>]]>
      </content:encoded>
      <pubDate>Fri, 05 Jan 2024 15:21:40 -0500</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/c7007848/892608cc.mp3" length="13761118" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>857</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of the Subscription Web Design Podcast, I share my actionable marketing plan for 2024, aimed at giving you the headstart you've been looking for. I delve into the philosophy of effective marketing, emphasizing the power of one to three YouTube videos per week, daily or weekly emails, and creating new free offers every quarter. I discuss the importance of staying connected with your audience, promoting discovery calls, and introducing fresh offers to keep your business dynamic. Join me as I lay out a comprehensive approach to market your business successfully in the ever-evolving landscape of 2024.</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Why I choose recurring revenue over windfalls</title>
      <itunes:episode>66</itunes:episode>
      <podcast:episode>66</podcast:episode>
      <itunes:title>Why I choose recurring revenue over windfalls</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e72e25df-af43-427f-b943-bb9e57df64de</guid>
      <link>https://share.transistor.fm/s/15b3dfbf</link>
      <description>
        <![CDATA[<p>Join me in exploring the sustainability of the subscription web design model for your entire business. I share insights from my eight years of experience, emphasizing the subscription model as a foundational element. Discussing various aspects, including using it alongside traditional pricing, incorporating add-ons, and handling client requests, I assert that subscription web design can not only sustain but excel in supporting your business. Discover the key considerations and nuances to ensure success, and explore the transformative possibilities of adopting this model. Share your thoughts in the comments and let's continue the conversation.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Join me in exploring the sustainability of the subscription web design model for your entire business. I share insights from my eight years of experience, emphasizing the subscription model as a foundational element. Discussing various aspects, including using it alongside traditional pricing, incorporating add-ons, and handling client requests, I assert that subscription web design can not only sustain but excel in supporting your business. Discover the key considerations and nuances to ensure success, and explore the transformative possibilities of adopting this model. Share your thoughts in the comments and let's continue the conversation.</p>]]>
      </content:encoded>
      <pubDate>Thu, 28 Dec 2023 11:40:24 -0500</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/15b3dfbf/d32332fb.mp3" length="11312287" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>704</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Join me in exploring the sustainability of the subscription web design model for your entire business. I share insights from my eight years of experience, emphasizing the subscription model as a foundational element. Discussing various aspects, including using it alongside traditional pricing, incorporating add-ons, and handling client requests, I assert that subscription web design can not only sustain but excel in supporting your business. Discover the key considerations and nuances to ensure success, and explore the transformative possibilities of adopting this model. Share your thoughts in the comments and let's continue the conversation.</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Your Agency Site Needs These 5 Things</title>
      <itunes:episode>65</itunes:episode>
      <podcast:episode>65</podcast:episode>
      <itunes:title>Your Agency Site Needs These 5 Things</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9369981a-e1e4-4774-a2d8-f0cf10172bfd</guid>
      <link>https://share.transistor.fm/s/53f5c8b8</link>
      <description>
        <![CDATA[<p>Welcome to the Subscription Web Design Podcast! In this episode, we're diving into the key elements your website needs in 2024. We'll explore cultivating a futuristic vision, defining a niche, leveraging lead boosters for audience building, and more. Join me in this episode to revolutionize your web design game for success in 2024 and beyond!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Welcome to the Subscription Web Design Podcast! In this episode, we're diving into the key elements your website needs in 2024. We'll explore cultivating a futuristic vision, defining a niche, leveraging lead boosters for audience building, and more. Join me in this episode to revolutionize your web design game for success in 2024 and beyond!</p>]]>
      </content:encoded>
      <pubDate>Thu, 21 Dec 2023 08:00:00 -0500</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/53f5c8b8/24d27862.mp3" length="12351318" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>769</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Welcome to the Subscription Web Design Podcast! In this episode, we're diving into the key elements your website needs in 2024. We'll explore cultivating a futuristic vision, defining a niche, leveraging lead boosters for audience building, and more. Join me in this episode to revolutionize your web design game for success in 2024 and beyond!</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Real Reason You're Not Making Money as a Web Designer</title>
      <itunes:episode>64</itunes:episode>
      <podcast:episode>64</podcast:episode>
      <itunes:title>The Real Reason You're Not Making Money as a Web Designer</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">fffa510f-2390-4907-bc7b-bb4d32a33a9b</guid>
      <link>https://share.transistor.fm/s/4839b23c</link>
      <description>
        <![CDATA[<p> Join me on this episode of the Subscription Web Design Podcast as we explore the transformative impact of pace on your web design business. I delve into the multifaceted aspects of speed, from its influence on money and productivity to the creation of high-quality products. Discover why moving quickly in your business can be a game-changer, with insights into embracing an experimental mindset, failing fast, and adapting to rapid change. Don't miss out on the strategies that can elevate your business to new heights. Tune in and unleash the power of pace!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p> Join me on this episode of the Subscription Web Design Podcast as we explore the transformative impact of pace on your web design business. I delve into the multifaceted aspects of speed, from its influence on money and productivity to the creation of high-quality products. Discover why moving quickly in your business can be a game-changer, with insights into embracing an experimental mindset, failing fast, and adapting to rapid change. Don't miss out on the strategies that can elevate your business to new heights. Tune in and unleash the power of pace!</p>]]>
      </content:encoded>
      <pubDate>Thu, 14 Dec 2023 10:00:00 -0500</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/4839b23c/ab7214b9.mp3" length="10457109" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>650</itunes:duration>
      <itunes:summary>
        <![CDATA[<p> Join me on this episode of the Subscription Web Design Podcast as we explore the transformative impact of pace on your web design business. I delve into the multifaceted aspects of speed, from its influence on money and productivity to the creation of high-quality products. Discover why moving quickly in your business can be a game-changer, with insights into embracing an experimental mindset, failing fast, and adapting to rapid change. Don't miss out on the strategies that can elevate your business to new heights. Tune in and unleash the power of pace!</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Finding your way as a web designer in 2024</title>
      <itunes:episode>63</itunes:episode>
      <podcast:episode>63</podcast:episode>
      <itunes:title>Finding your way as a web designer in 2024</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b8c043d1-1e4e-4cc5-abd9-ea6cbb261919</guid>
      <link>https://share.transistor.fm/s/84d6177b</link>
      <description>
        <![CDATA[<p>Join me in this episode of the Subscription Web Design Podcast as we delve into the intriguing roles of web designers—specifically, the worker, scaler, and dealer. Are you passionate about the art of web design, or do you envision building a lifestyle business? Perhaps you see yourself as a dealer, seeking exponential growth opportunities. I share insights into each identity, discussing the challenges, benefits, and strategies for success. Whether you're in the early stages, scaling up with a small team, or aiming for unlimited scale, this episode offers valuable perspectives on shaping your web design journey. Tune in, leave your thoughts, and discover which identity resonates with you!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Join me in this episode of the Subscription Web Design Podcast as we delve into the intriguing roles of web designers—specifically, the worker, scaler, and dealer. Are you passionate about the art of web design, or do you envision building a lifestyle business? Perhaps you see yourself as a dealer, seeking exponential growth opportunities. I share insights into each identity, discussing the challenges, benefits, and strategies for success. Whether you're in the early stages, scaling up with a small team, or aiming for unlimited scale, this episode offers valuable perspectives on shaping your web design journey. Tune in, leave your thoughts, and discover which identity resonates with you!</p>]]>
      </content:encoded>
      <pubDate>Thu, 07 Dec 2023 23:59:00 -0500</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/84d6177b/77aa8d2c.mp3" length="18192734" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>1134</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Join me in this episode of the Subscription Web Design Podcast as we delve into the intriguing roles of web designers—specifically, the worker, scaler, and dealer. Are you passionate about the art of web design, or do you envision building a lifestyle business? Perhaps you see yourself as a dealer, seeking exponential growth opportunities. I share insights into each identity, discussing the challenges, benefits, and strategies for success. Whether you're in the early stages, scaling up with a small team, or aiming for unlimited scale, this episode offers valuable perspectives on shaping your web design journey. Tune in, leave your thoughts, and discover which identity resonates with you!</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Hidden Expense that Can Wreck Your Business</title>
      <itunes:episode>62</itunes:episode>
      <podcast:episode>62</podcast:episode>
      <itunes:title>The Hidden Expense that Can Wreck Your Business</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">fae8f45c-c860-4e5a-8e05-2b4a5ddd4e66</guid>
      <link>https://share.transistor.fm/s/41b129c8</link>
      <description>
        <![CDATA[<p>Welcome to another episode of the Subscription Web Design Podcast! I'm excited to dive into a topic that could save you thousands annually. It's a HIDDEN business expense. So, what's the big secret? In this episode, we unravel the concept, exploring how understanding the scarcity of resources, especially time, can be a game-changer for your business decisions.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Welcome to another episode of the Subscription Web Design Podcast! I'm excited to dive into a topic that could save you thousands annually. It's a HIDDEN business expense. So, what's the big secret? In this episode, we unravel the concept, exploring how understanding the scarcity of resources, especially time, can be a game-changer for your business decisions.</p>]]>
      </content:encoded>
      <pubDate>Thu, 30 Nov 2023 10:00:00 -0500</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/41b129c8/c73fc77e.mp3" length="12674890" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>789</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Welcome to another episode of the Subscription Web Design Podcast! I'm excited to dive into a topic that could save you thousands annually. It's a HIDDEN business expense. So, what's the big secret? In this episode, we unravel the concept, exploring how understanding the scarcity of resources, especially time, can be a game-changer for your business decisions.</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Mindset HACKS Every Agency Owner Needs</title>
      <itunes:episode>61</itunes:episode>
      <podcast:episode>61</podcast:episode>
      <itunes:title>Mindset HACKS Every Agency Owner Needs</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">53149615-1108-4b72-8c53-0fc32344e903</guid>
      <link>https://share.transistor.fm/s/5a830ba8</link>
      <description>
        <![CDATA[<p>Join me on the Subscription Web Design Podcast as we delve into the mindset battle every web designer faces. In this episode, we uncover the crucial keys to winning this battle, including the importance of drive, clarity in decision-making, the necessity of patience, and more!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Join me on the Subscription Web Design Podcast as we delve into the mindset battle every web designer faces. In this episode, we uncover the crucial keys to winning this battle, including the importance of drive, clarity in decision-making, the necessity of patience, and more!</p>]]>
      </content:encoded>
      <pubDate>Thu, 23 Nov 2023 08:00:00 -0500</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/5a830ba8/38ef5ec3.mp3" length="20884439" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>1302</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Join me on the Subscription Web Design Podcast as we delve into the mindset battle every web designer faces. In this episode, we uncover the crucial keys to winning this battle, including the importance of drive, clarity in decision-making, the necessity of patience, and more!</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Why NOW is the Best Time to Become a Web Designer w/ Josh Hall</title>
      <itunes:episode>60</itunes:episode>
      <podcast:episode>60</podcast:episode>
      <itunes:title>Why NOW is the Best Time to Become a Web Designer w/ Josh Hall</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">88319d9d-f60e-4696-8ebc-13740addb55c</guid>
      <link>https://share.transistor.fm/s/96d45378</link>
      <description>
        <![CDATA[<p>Welcome to the Subscription Web Design Podcast! Join me and my mentor, Josh Hall, as we explore the exciting world of web design. In this episode, we discuss the evolving landscape of web design and Josh's journey from a cabinet maker to a web designer. Is now REALLY the best time ever to get into web design? We think so, and we discuss why in this episode.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Welcome to the Subscription Web Design Podcast! Join me and my mentor, Josh Hall, as we explore the exciting world of web design. In this episode, we discuss the evolving landscape of web design and Josh's journey from a cabinet maker to a web designer. Is now REALLY the best time ever to get into web design? We think so, and we discuss why in this episode.</p>]]>
      </content:encoded>
      <pubDate>Thu, 16 Nov 2023 08:00:00 -0500</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/96d45378/244ca1ae.mp3" length="55061361" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>3438</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Welcome to the Subscription Web Design Podcast! Join me and my mentor, Josh Hall, as we explore the exciting world of web design. In this episode, we discuss the evolving landscape of web design and Josh's journey from a cabinet maker to a web designer. Is now REALLY the best time ever to get into web design? We think so, and we discuss why in this episode.</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How Direct Response Marketing Changes EVERYTHING for Web Designers</title>
      <itunes:episode>59</itunes:episode>
      <podcast:episode>59</podcast:episode>
      <itunes:title>How Direct Response Marketing Changes EVERYTHING for Web Designers</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">523b3892-5ee0-4064-942b-ebe7277d9dbf</guid>
      <link>https://share.transistor.fm/s/31a7ba35</link>
      <description>
        <![CDATA[<p> In this episode of the Subscription Web Design Podcast, I dive deep into the world of direct response marketing. I explore the principles, strategies, and tactics of this powerful marketing approach that focuses on getting people to respond to offers. I explain why it's crucial to be honest about your business intentions and how to effectively build a relationship with your audience.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p> In this episode of the Subscription Web Design Podcast, I dive deep into the world of direct response marketing. I explore the principles, strategies, and tactics of this powerful marketing approach that focuses on getting people to respond to offers. I explain why it's crucial to be honest about your business intentions and how to effectively build a relationship with your audience.</p>]]>
      </content:encoded>
      <pubDate>Thu, 09 Nov 2023 08:00:00 -0500</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/31a7ba35/162eb00d.mp3" length="21879172" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>1364</itunes:duration>
      <itunes:summary>
        <![CDATA[<p> In this episode of the Subscription Web Design Podcast, I dive deep into the world of direct response marketing. I explore the principles, strategies, and tactics of this powerful marketing approach that focuses on getting people to respond to offers. I explain why it's crucial to be honest about your business intentions and how to effectively build a relationship with your audience.</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Build a 40K/Month Web Design Business</title>
      <itunes:episode>58</itunes:episode>
      <podcast:episode>58</podcast:episode>
      <itunes:title>How to Build a 40K/Month Web Design Business</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9a29a1a4-5863-4d65-b106-5c6d02921588</guid>
      <link>https://share.transistor.fm/s/a7c181f4</link>
      <description>
        <![CDATA[<p>Are you tired of the client acquisition treadmill in your web design business? Join us for an enlightening discussion with web design expert Adam McLaughlin, where we unveil the secrets of recurring revenue and redefine the web design industry.</p><p>Adam founded his web design agency in 2011, initially offering custom websites with hosting and maintenance. However, the sporadic income model had its challenges. In 2019, everything changed, and Adam is here to share his transformation journey.</p><p>Connect with Adam McLaughlin at <a href="https://buildthatagency.com/">buildthatagency.com</a> and <a href="https://twitter.com/Adam_McLaughlin">follow him on X</a>. Don't miss this episode for practical advice and innovative techniques to succeed in the web design industry.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Are you tired of the client acquisition treadmill in your web design business? Join us for an enlightening discussion with web design expert Adam McLaughlin, where we unveil the secrets of recurring revenue and redefine the web design industry.</p><p>Adam founded his web design agency in 2011, initially offering custom websites with hosting and maintenance. However, the sporadic income model had its challenges. In 2019, everything changed, and Adam is here to share his transformation journey.</p><p>Connect with Adam McLaughlin at <a href="https://buildthatagency.com/">buildthatagency.com</a> and <a href="https://twitter.com/Adam_McLaughlin">follow him on X</a>. Don't miss this episode for practical advice and innovative techniques to succeed in the web design industry.</p>]]>
      </content:encoded>
      <pubDate>Thu, 02 Nov 2023 08:00:00 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/a7c181f4/4334614e.mp3" length="57680257" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>3602</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Are you tired of the client acquisition treadmill in your web design business? Join us for an enlightening discussion with web design expert Adam McLaughlin, where we unveil the secrets of recurring revenue and redefine the web design industry.</p><p>Adam founded his web design agency in 2011, initially offering custom websites with hosting and maintenance. However, the sporadic income model had its challenges. In 2019, everything changed, and Adam is here to share his transformation journey.</p><p>Connect with Adam McLaughlin at <a href="https://buildthatagency.com/">buildthatagency.com</a> and <a href="https://twitter.com/Adam_McLaughlin">follow him on X</a>. Don't miss this episode for practical advice and innovative techniques to succeed in the web design industry.</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Unlocking the 5 Kinds of Recurring Revenue for Your Business</title>
      <itunes:episode>56</itunes:episode>
      <podcast:episode>56</podcast:episode>
      <itunes:title>Unlocking the 5 Kinds of Recurring Revenue for Your Business</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ac308b98-4202-46c3-85aa-518076f83de4</guid>
      <link>https://share.transistor.fm/s/4f7d569d</link>
      <description>
        <![CDATA[<p>In this episode, inspired by the book "Great CEOs are Lazy" by Jim Schleckser, we explore the five kinds of recurring revenue and how they can transform your business.</p><p>Discover the power of repeat business, basic recurring income, contracted recurring relationships, sequential and recurring services, and networked recurring revenue. I'll share practical tips for implementing these revenue streams into your web design business, whether you're just starting out or looking to expand your offerings.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, inspired by the book "Great CEOs are Lazy" by Jim Schleckser, we explore the five kinds of recurring revenue and how they can transform your business.</p><p>Discover the power of repeat business, basic recurring income, contracted recurring relationships, sequential and recurring services, and networked recurring revenue. I'll share practical tips for implementing these revenue streams into your web design business, whether you're just starting out or looking to expand your offerings.</p>]]>
      </content:encoded>
      <pubDate>Thu, 26 Oct 2023 08:00:00 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/4f7d569d/8dda3fe3.mp3" length="13693429" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>853</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, inspired by the book "Great CEOs are Lazy" by Jim Schleckser, we explore the five kinds of recurring revenue and how they can transform your business.</p><p>Discover the power of repeat business, basic recurring income, contracted recurring relationships, sequential and recurring services, and networked recurring revenue. I'll share practical tips for implementing these revenue streams into your web design business, whether you're just starting out or looking to expand your offerings.</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>What if your clients didn't OWN their website...?</title>
      <itunes:episode>57</itunes:episode>
      <podcast:episode>57</podcast:episode>
      <itunes:title>What if your clients didn't OWN their website...?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">fae9e9ad-af69-4889-87e7-a4b7dcfe1ca3</guid>
      <link>https://share.transistor.fm/s/23d7cc03</link>
      <description>
        <![CDATA[<p>In this episode, I discuss website ownership, one of the most important issues in the area of subscription web design. Does ownership even matter, and when do customers actually own their websites? I go into the rapidly changing field of AI platforms and solutions that streamline website administration while also posing questions regarding client control. We examine the various client needs and discuss situations where having a website is essential, especially for large firms. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, I discuss website ownership, one of the most important issues in the area of subscription web design. Does ownership even matter, and when do customers actually own their websites? I go into the rapidly changing field of AI platforms and solutions that streamline website administration while also posing questions regarding client control. We examine the various client needs and discuss situations where having a website is essential, especially for large firms. </p>]]>
      </content:encoded>
      <pubDate>Thu, 19 Oct 2023 13:09:11 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/23d7cc03/5d5f05fd.mp3" length="12152393" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>756</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, I discuss website ownership, one of the most important issues in the area of subscription web design. Does ownership even matter, and when do customers actually own their websites? I go into the rapidly changing field of AI platforms and solutions that streamline website administration while also posing questions regarding client control. We examine the various client needs and discuss situations where having a website is essential, especially for large firms. </p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to ADD New Revenue Steams to Your Web Design Business</title>
      <itunes:episode>55</itunes:episode>
      <podcast:episode>55</podcast:episode>
      <itunes:title>How to ADD New Revenue Steams to Your Web Design Business</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">cbf408af-cb58-44b3-b330-be4cd777a682</guid>
      <link>https://share.transistor.fm/s/da7066b1</link>
      <description>
        <![CDATA[<p>In this episode of the Subscription Web Design podcast, we delve into the world of adding recurring marketing services to your business. This is a great opportunity to serve your clients at a higher level, meet their specific needs, and increase wallet share. We talk about what services to offer, how to communicate them to<br>clients, price strategy, and more!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of the Subscription Web Design podcast, we delve into the world of adding recurring marketing services to your business. This is a great opportunity to serve your clients at a higher level, meet their specific needs, and increase wallet share. We talk about what services to offer, how to communicate them to<br>clients, price strategy, and more!</p>]]>
      </content:encoded>
      <pubDate>Thu, 12 Oct 2023 08:00:00 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/da7066b1/d6ec1c3b.mp3" length="15868898" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>989</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of the Subscription Web Design podcast, we delve into the world of adding recurring marketing services to your business. This is a great opportunity to serve your clients at a higher level, meet their specific needs, and increase wallet share. We talk about what services to offer, how to communicate them to<br>clients, price strategy, and more!</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The CRUCIAL skill for your web design business to survive...</title>
      <itunes:episode>54</itunes:episode>
      <podcast:episode>54</podcast:episode>
      <itunes:title>The CRUCIAL skill for your web design business to survive...</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">27f59685-c48d-436a-98f4-4878ee207eab</guid>
      <link>https://share.transistor.fm/s/7803b821</link>
      <description>
        <![CDATA[<p>In this episode, I examine the idea of existential flexibility in the field of web design. I go over the opportunities and difficulties presented by outside forces like AI and page builders, as well as how web designers may change to remain relevant. I delve into Simon Sinek's concept of existential flexibility, stressing how critical it is to transition from a technical competency perspective to an outcomes-based thinking approach. I provide practical examples and advice on how web designers may stay flexible and prosper in a field that is always changing. Join me as we investigate the way to existential flexibility and learn fresh approaches to effectively meet the demands of our clients.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, I examine the idea of existential flexibility in the field of web design. I go over the opportunities and difficulties presented by outside forces like AI and page builders, as well as how web designers may change to remain relevant. I delve into Simon Sinek's concept of existential flexibility, stressing how critical it is to transition from a technical competency perspective to an outcomes-based thinking approach. I provide practical examples and advice on how web designers may stay flexible and prosper in a field that is always changing. Join me as we investigate the way to existential flexibility and learn fresh approaches to effectively meet the demands of our clients.</p>]]>
      </content:encoded>
      <pubDate>Thu, 05 Oct 2023 11:00:00 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/7803b821/fa75acf5.mp3" length="15875176" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>989</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, I examine the idea of existential flexibility in the field of web design. I go over the opportunities and difficulties presented by outside forces like AI and page builders, as well as how web designers may change to remain relevant. I delve into Simon Sinek's concept of existential flexibility, stressing how critical it is to transition from a technical competency perspective to an outcomes-based thinking approach. I provide practical examples and advice on how web designers may stay flexible and prosper in a field that is always changing. Join me as we investigate the way to existential flexibility and learn fresh approaches to effectively meet the demands of our clients.</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title> UNICORN Web Design Expert Reveals How to ACTUALLY Scale Your Business - with Christian Van 't Hof</title>
      <itunes:episode>53</itunes:episode>
      <podcast:episode>53</podcast:episode>
      <itunes:title> UNICORN Web Design Expert Reveals How to ACTUALLY Scale Your Business - with Christian Van 't Hof</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">05ea41fc-ae4d-4647-939e-d17aa3b61ac1</guid>
      <link>https://share.transistor.fm/s/0e8598c4</link>
      <description>
        <![CDATA[<p>Description: Have you ever wondered how you could start getting the help you need in your web design business and do so without hiring a huge team or even managing people? In this episode, we're talking with Christian - a "unicorn" expert in design, development, AND business about what you need to consider when scaling, who you should hire first, the benefits to scaling, and so SO much more. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Description: Have you ever wondered how you could start getting the help you need in your web design business and do so without hiring a huge team or even managing people? In this episode, we're talking with Christian - a "unicorn" expert in design, development, AND business about what you need to consider when scaling, who you should hire first, the benefits to scaling, and so SO much more. </p>]]>
      </content:encoded>
      <pubDate>Fri, 29 Sep 2023 12:43:23 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/0e8598c4/1e09ebed.mp3" length="74350667" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>4644</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Description: Have you ever wondered how you could start getting the help you need in your web design business and do so without hiring a huge team or even managing people? In this episode, we're talking with Christian - a "unicorn" expert in design, development, AND business about what you need to consider when scaling, who you should hire first, the benefits to scaling, and so SO much more. </p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>What Happens if Clients Don't Want to Pay</title>
      <itunes:episode>52</itunes:episode>
      <podcast:episode>52</podcast:episode>
      <itunes:title>What Happens if Clients Don't Want to Pay</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4a4355c7-0f95-4f77-9963-f03c4c0ad82a</guid>
      <link>https://share.transistor.fm/s/1b49effd</link>
      <description>
        <![CDATA[<p>In this episode, I discuss what to do if clients want to stop paying for ongoing website services. Ultimately, clear contracts, open communication, and providing continual value helps prevent these kinds of issues. Also, they just don't happen that often :) So relax, enjoy this episode, and I think it will allay your fears about clients failing to pay for their website.</p><p>https://share.transistor.fm/s/de161a22</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, I discuss what to do if clients want to stop paying for ongoing website services. Ultimately, clear contracts, open communication, and providing continual value helps prevent these kinds of issues. Also, they just don't happen that often :) So relax, enjoy this episode, and I think it will allay your fears about clients failing to pay for their website.</p><p>https://share.transistor.fm/s/de161a22</p>]]>
      </content:encoded>
      <pubDate>Thu, 21 Sep 2023 11:00:00 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/1b49effd/9500a92a.mp3" length="7616682" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>473</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, I discuss what to do if clients want to stop paying for ongoing website services. Ultimately, clear contracts, open communication, and providing continual value helps prevent these kinds of issues. Also, they just don't happen that often :) So relax, enjoy this episode, and I think it will allay your fears about clients failing to pay for their website.</p><p>https://share.transistor.fm/s/de161a22</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Is Subscription Web Design ALL or NOTHING?</title>
      <itunes:episode>51</itunes:episode>
      <podcast:episode>51</podcast:episode>
      <itunes:title>Is Subscription Web Design ALL or NOTHING?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3dddf869-3d84-4c73-9e58-41a683d63a56</guid>
      <link>https://share.transistor.fm/s/624a4008</link>
      <description>
        <![CDATA[<p>I recently read a fantastic post about different web design models. In this podcast, I want to bust some myths and give some perspective around which business model is right for YOU. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>I recently read a fantastic post about different web design models. In this podcast, I want to bust some myths and give some perspective around which business model is right for YOU. </p>]]>
      </content:encoded>
      <pubDate>Thu, 14 Sep 2023 12:08:40 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/624a4008/51129631.mp3" length="10241468" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>637</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>I recently read a fantastic post about different web design models. In this podcast, I want to bust some myths and give some perspective around which business model is right for YOU. </p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How Subscription Web Design Changed Everything</title>
      <itunes:episode>50</itunes:episode>
      <podcast:episode>50</podcast:episode>
      <itunes:title>How Subscription Web Design Changed Everything</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">327b0a01-941e-4e99-a8e0-d89ced60462a</guid>
      <link>https://share.transistor.fm/s/c6f881c9</link>
      <description>
        <![CDATA[<p>Check out the interview <a href="https://subscriptionwebdesign.com/PWD">https://subscriptionwebdesign.com/PWD</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Check out the interview <a href="https://subscriptionwebdesign.com/PWD">https://subscriptionwebdesign.com/PWD</a></p>]]>
      </content:encoded>
      <pubDate>Thu, 07 Sep 2023 10:20:07 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/c6f881c9/46f5ac9f.mp3" length="1289208" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>77</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Check out the interview <a href="https://subscriptionwebdesign.com/PWD">https://subscriptionwebdesign.com/PWD</a></p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>[Revisited] Productive Ways to Use Downtime in Your Web Design Business</title>
      <itunes:episode>49</itunes:episode>
      <podcast:episode>49</podcast:episode>
      <itunes:title>[Revisited] Productive Ways to Use Downtime in Your Web Design Business</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">efd1a2d5-ca59-416a-8f3e-4ebba9317bb9</guid>
      <link>https://share.transistor.fm/s/7946a330</link>
      <description>
        <![CDATA[<p>We've all been there. No client work in the pipeline (or you're waiting on them for something), and scrolling Facebook and watching YouTube are like the sirens of Greek Mythology, luring you in with their beautiful promise of hours on end of entertainment (even though you know it won't end well). How can you use this time to be more PRODUCTIVE in your web design business?   </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>We've all been there. No client work in the pipeline (or you're waiting on them for something), and scrolling Facebook and watching YouTube are like the sirens of Greek Mythology, luring you in with their beautiful promise of hours on end of entertainment (even though you know it won't end well). How can you use this time to be more PRODUCTIVE in your web design business?   </p>]]>
      </content:encoded>
      <pubDate>Thu, 31 Aug 2023 11:15:40 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/7946a330/60933b81.mp3" length="8971203" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:image href="https://img.transistor.fm/7k-m-g_BRjdIxdNoDSWB5LGzvIzTwaSyIxKxikGIur0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE0ODQzNjEv/MTY5MzQ5NDk0My1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>558</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>We've all been there. No client work in the pipeline (or you're waiting on them for something), and scrolling Facebook and watching YouTube are like the sirens of Greek Mythology, luring you in with their beautiful promise of hours on end of entertainment (even though you know it won't end well). How can you use this time to be more PRODUCTIVE in your web design business?   </p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The MOST important role in your business</title>
      <itunes:episode>48</itunes:episode>
      <podcast:episode>48</podcast:episode>
      <itunes:title>The MOST important role in your business</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9cb1b10a-ead6-43cd-802f-f20ebbd38ee6</guid>
      <link>https://share.transistor.fm/s/6dbb0301</link>
      <description>
        <![CDATA[<p>What's the most important role in your business? You might think it's web design, marketing, or something like that. But what if it wasn't? In fact, what if YOU get to decide what it is, so you separate yourself from the competition and deliver an amazing result every time? </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>What's the most important role in your business? You might think it's web design, marketing, or something like that. But what if it wasn't? In fact, what if YOU get to decide what it is, so you separate yourself from the competition and deliver an amazing result every time? </p>]]>
      </content:encoded>
      <pubDate>Thu, 24 Aug 2023 10:48:51 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/6dbb0301/9c29777e.mp3" length="10807381" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>672</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>What's the most important role in your business? You might think it's web design, marketing, or something like that. But what if it wasn't? In fact, what if YOU get to decide what it is, so you separate yourself from the competition and deliver an amazing result every time? </p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>An In-Depth Look at my Lease-to-Own Subscription Web Design Model</title>
      <itunes:episode>47</itunes:episode>
      <podcast:episode>47</podcast:episode>
      <itunes:title>An In-Depth Look at my Lease-to-Own Subscription Web Design Model</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d9d68113-4fb5-4cdb-939f-3d6fe85c69e6</guid>
      <link>https://share.transistor.fm/s/f33ac0c5</link>
      <description>
        <![CDATA[<p>In this episode of the Subscription Web Design Podcast, we're diving into my unique 18-month lease-to-own web design model. I'll share an in-depth piece from a training I did, which you can find more about on subscriptionwebdesign.com/five. Plus, I have two more valuable resources for you, including a blog post detailing the nitty-gritty of what's involved in this model. Whether you're looking for the timelines, expectations, or the individual elements of a managed website, it's all here for you. Consider this podcast a teaser, and check the links below for a full view of the picture.</p><p><a href="https://northmacservices.com/managed-website-expectations-terms/">https://northmacservices.com/managed-website-expectations-terms/</a><br><a href="https://subscriptionwebdesign.com/five">https://subscriptionwebdesign.com/five</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of the Subscription Web Design Podcast, we're diving into my unique 18-month lease-to-own web design model. I'll share an in-depth piece from a training I did, which you can find more about on subscriptionwebdesign.com/five. Plus, I have two more valuable resources for you, including a blog post detailing the nitty-gritty of what's involved in this model. Whether you're looking for the timelines, expectations, or the individual elements of a managed website, it's all here for you. Consider this podcast a teaser, and check the links below for a full view of the picture.</p><p><a href="https://northmacservices.com/managed-website-expectations-terms/">https://northmacservices.com/managed-website-expectations-terms/</a><br><a href="https://subscriptionwebdesign.com/five">https://subscriptionwebdesign.com/five</a></p>]]>
      </content:encoded>
      <pubDate>Thu, 17 Aug 2023 10:19:52 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/f33ac0c5/3375ba1d.mp3" length="8299676" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>516</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of the Subscription Web Design Podcast, we're diving into my unique 18-month lease-to-own web design model. I'll share an in-depth piece from a training I did, which you can find more about on subscriptionwebdesign.com/five. Plus, I have two more valuable resources for you, including a blog post detailing the nitty-gritty of what's involved in this model. Whether you're looking for the timelines, expectations, or the individual elements of a managed website, it's all here for you. Consider this podcast a teaser, and check the links below for a full view of the picture.</p><p><a href="https://northmacservices.com/managed-website-expectations-terms/">https://northmacservices.com/managed-website-expectations-terms/</a><br><a href="https://subscriptionwebdesign.com/five">https://subscriptionwebdesign.com/five</a></p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Don’t Let This DEADLY Trap Shut Your Business Down</title>
      <itunes:episode>46</itunes:episode>
      <podcast:episode>46</podcast:episode>
      <itunes:title>Don’t Let This DEADLY Trap Shut Your Business Down</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b350ea24-25be-40fd-b2b5-7d5ed401fbc1</guid>
      <link>https://share.transistor.fm/s/8a92b5fe</link>
      <description>
        <![CDATA[<p>If you've been in business for any period of time, you've probably fallen victim to the trap of comparing yourself to other people. This is a deadly trap that can and will shut your business down if you're not careful. Here are some things to think about.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>If you've been in business for any period of time, you've probably fallen victim to the trap of comparing yourself to other people. This is a deadly trap that can and will shut your business down if you're not careful. Here are some things to think about.</p>]]>
      </content:encoded>
      <pubDate>Thu, 10 Aug 2023 12:50:19 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/8a92b5fe/17d358be.mp3" length="14445317" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>900</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>If you've been in business for any period of time, you've probably fallen victim to the trap of comparing yourself to other people. This is a deadly trap that can and will shut your business down if you're not careful. Here are some things to think about.</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Subscription Web Design is for CHEAP Websites Only?</title>
      <itunes:episode>45</itunes:episode>
      <podcast:episode>45</podcast:episode>
      <itunes:title>Subscription Web Design is for CHEAP Websites Only?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d145accc-4abb-4f49-8355-22947335bb86</guid>
      <link>https://share.transistor.fm/s/b863473e</link>
      <description>
        <![CDATA[<p>In this episode of the podcast, I discuss why one of the biggest myths in subscription web design is the idea that it's for cheap websites only. The fact is I felt my entire business by building Wes Parker, custom websites, many of which are extremely advanced. Listen in as this myth is debunked, and I share why subscription web design is powerful even when you're building custom websites.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of the podcast, I discuss why one of the biggest myths in subscription web design is the idea that it's for cheap websites only. The fact is I felt my entire business by building Wes Parker, custom websites, many of which are extremely advanced. Listen in as this myth is debunked, and I share why subscription web design is powerful even when you're building custom websites.</p>]]>
      </content:encoded>
      <pubDate>Thu, 03 Aug 2023 10:23:50 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/b863473e/5ffbb9d3.mp3" length="9367951" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>582</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of the podcast, I discuss why one of the biggest myths in subscription web design is the idea that it's for cheap websites only. The fact is I felt my entire business by building Wes Parker, custom websites, many of which are extremely advanced. Listen in as this myth is debunked, and I share why subscription web design is powerful even when you're building custom websites.</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>A Powerful Marketing Flywheel to Fuel Your Business</title>
      <itunes:episode>44</itunes:episode>
      <podcast:episode>44</podcast:episode>
      <itunes:title>A Powerful Marketing Flywheel to Fuel Your Business</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6a8058ae-34bf-4234-92d3-7bfd1889ef50</guid>
      <link>https://share.transistor.fm/s/a8b4cc09</link>
      <description>
        <![CDATA[<p>On today's episode I'll be discussing the power of using a flywheel framework for marketing and business growth. A flywheel is a continuous process where each phase naturally feeds into the next, building momentum over time.</p><p><br>I'll explain how I discovered the flywheel concept from Jim Collins' book "Good to Great". I'll discuss my research into applying a marketing lens to the flywheel approach, by dividing it into components like process, vehicles, phases, and improvement opportunities.</p><p><br>Modeling your business and marketing as a flywheel can help provide a visual roadmap for building sustainable growth over time. Tune in to learn how to apply this framework to your own business and marketing strategy.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On today's episode I'll be discussing the power of using a flywheel framework for marketing and business growth. A flywheel is a continuous process where each phase naturally feeds into the next, building momentum over time.</p><p><br>I'll explain how I discovered the flywheel concept from Jim Collins' book "Good to Great". I'll discuss my research into applying a marketing lens to the flywheel approach, by dividing it into components like process, vehicles, phases, and improvement opportunities.</p><p><br>Modeling your business and marketing as a flywheel can help provide a visual roadmap for building sustainable growth over time. Tune in to learn how to apply this framework to your own business and marketing strategy.</p>]]>
      </content:encoded>
      <pubDate>Thu, 27 Jul 2023 21:30:54 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/a8b4cc09/4c4f0f7c.mp3" length="28915484" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>1804</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On today's episode I'll be discussing the power of using a flywheel framework for marketing and business growth. A flywheel is a continuous process where each phase naturally feeds into the next, building momentum over time.</p><p><br>I'll explain how I discovered the flywheel concept from Jim Collins' book "Good to Great". I'll discuss my research into applying a marketing lens to the flywheel approach, by dividing it into components like process, vehicles, phases, and improvement opportunities.</p><p><br>Modeling your business and marketing as a flywheel can help provide a visual roadmap for building sustainable growth over time. Tune in to learn how to apply this framework to your own business and marketing strategy.</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Build Your Financial Runway to Full Time Subscription Web Design</title>
      <itunes:episode>43</itunes:episode>
      <podcast:episode>43</podcast:episode>
      <itunes:title>Build Your Financial Runway to Full Time Subscription Web Design</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b34ce0d9-7fa0-4e62-9b9b-6e69d1ad46ce</guid>
      <link>https://share.transistor.fm/s/43848c4f</link>
      <description>
        <![CDATA[<p>In this episode, I discuss how I successfully transitioned from project-based web design to a sustainable subscription model. I share these tips from my own experience in the hopes they provide practical strategies you can implement to build a subscription-based business and income over time. If you want to transition away from project work and towards subscriptions, this approach could help you get started.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, I discuss how I successfully transitioned from project-based web design to a sustainable subscription model. I share these tips from my own experience in the hopes they provide practical strategies you can implement to build a subscription-based business and income over time. If you want to transition away from project work and towards subscriptions, this approach could help you get started.</p>]]>
      </content:encoded>
      <pubDate>Thu, 20 Jul 2023 09:51:03 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/43848c4f/ba515a6b.mp3" length="20005039" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>1247</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, I discuss how I successfully transitioned from project-based web design to a sustainable subscription model. I share these tips from my own experience in the hopes they provide practical strategies you can implement to build a subscription-based business and income over time. If you want to transition away from project work and towards subscriptions, this approach could help you get started.</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Add-ons You Can Use to SCALE Your Subscription Web Design Business</title>
      <itunes:episode>42</itunes:episode>
      <podcast:episode>42</podcast:episode>
      <itunes:title>Add-ons You Can Use to SCALE Your Subscription Web Design Business</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">abb5a88b-ea06-4dfb-a0d3-2956aa0ce0a3</guid>
      <link>https://share.transistor.fm/s/f6558e0b</link>
      <description>
        <![CDATA[<p>In this episode, I discuss add-on services web designers can offer clients to provide more value and increase revenue. I cover how focusing just on technical skills is not enough and clients need marketing tools to see business results and provide a list of 7 add-on services like email lead boosters, SEO boosting, review management, conversion optimization, marketing strategy sessions, and copywriting. I recommend starting with the few services that address your clients' biggest needs and working with partners if you lack expertise. The goal is to provide higher value and scale your business while removing yourself from all of the implementation work. Enjoy!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, I discuss add-on services web designers can offer clients to provide more value and increase revenue. I cover how focusing just on technical skills is not enough and clients need marketing tools to see business results and provide a list of 7 add-on services like email lead boosters, SEO boosting, review management, conversion optimization, marketing strategy sessions, and copywriting. I recommend starting with the few services that address your clients' biggest needs and working with partners if you lack expertise. The goal is to provide higher value and scale your business while removing yourself from all of the implementation work. Enjoy!</p>]]>
      </content:encoded>
      <pubDate>Thu, 13 Jul 2023 15:50:11 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/f6558e0b/4169a09f.mp3" length="16128055" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>1005</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, I discuss add-on services web designers can offer clients to provide more value and increase revenue. I cover how focusing just on technical skills is not enough and clients need marketing tools to see business results and provide a list of 7 add-on services like email lead boosters, SEO boosting, review management, conversion optimization, marketing strategy sessions, and copywriting. I recommend starting with the few services that address your clients' biggest needs and working with partners if you lack expertise. The goal is to provide higher value and scale your business while removing yourself from all of the implementation work. Enjoy!</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The In's and Out's of RUNNING Your Subscription Web Design Business</title>
      <itunes:episode>41</itunes:episode>
      <podcast:episode>41</podcast:episode>
      <itunes:title>The In's and Out's of RUNNING Your Subscription Web Design Business</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">cd2a3509-109a-444a-b836-a56b8db925f4</guid>
      <link>https://share.transistor.fm/s/9ec94f2a</link>
      <description>
        <![CDATA[<p>In this episode, I discuss the fifth and final of the five M's - the method - for running your subscription web design business sustainably long term. Key insights I share include creating systems early even as a solopreneur to cover yourself in case of illness or emergency, running the numbers to stay profitable by setting limits on project scope and being profitable within three months, and planning for weird situations like e-commerce, one-off work, and white label to show up with honesty and confidence in sales calls. I encourage listeners to join the <a href="https://subscriptionwebdesign.com">subscription web design mentorship program</a> to access materials and have their questions answered.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, I discuss the fifth and final of the five M's - the method - for running your subscription web design business sustainably long term. Key insights I share include creating systems early even as a solopreneur to cover yourself in case of illness or emergency, running the numbers to stay profitable by setting limits on project scope and being profitable within three months, and planning for weird situations like e-commerce, one-off work, and white label to show up with honesty and confidence in sales calls. I encourage listeners to join the <a href="https://subscriptionwebdesign.com">subscription web design mentorship program</a> to access materials and have their questions answered.</p>]]>
      </content:encoded>
      <pubDate>Thu, 06 Jul 2023 18:41:40 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/9ec94f2a/3e5e3666.mp3" length="10973365" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>683</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, I discuss the fifth and final of the five M's - the method - for running your subscription web design business sustainably long term. Key insights I share include creating systems early even as a solopreneur to cover yourself in case of illness or emergency, running the numbers to stay profitable by setting limits on project scope and being profitable within three months, and planning for weird situations like e-commerce, one-off work, and white label to show up with honesty and confidence in sales calls. I encourage listeners to join the <a href="https://subscriptionwebdesign.com">subscription web design mentorship program</a> to access materials and have their questions answered.</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How do you FIND and CONVERT new clients?</title>
      <itunes:episode>40</itunes:episode>
      <podcast:episode>40</podcast:episode>
      <itunes:title>How do you FIND and CONVERT new clients?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0d471577-41f1-4a3d-afee-f4ca64b760d4</guid>
      <link>https://share.transistor.fm/s/b6d56fe7</link>
      <description>
        <![CDATA[<p>In this episode of the Subscription Web Design podcast, we discuss the critical role marketing and sales play in subscription web design services. </p><p>We cover 4 key topics:</p><p>1. Nicheing down versus staying general. The most important question to ask is "who is your who?" - Define your target customer personality and demographic to make marketing and sales much easier. </p><p>2. The sales pitch: Honesty, confidence and partnership are the 3 pillars of any successful sales pitch. Be honest about what you know and don't know. Show confidence in your abilities. Form a long-term partnership with your customer.</p><p>3. The "who" question: Asking yourself who your ideal customers are will open up opportunities and help you enjoy working with clients you love. Even potentially lower-paying niches may work if you can reach enough of the right customers.</p><p>4. Showing up and following up: Don't ghost your customers. Communicate, update them regularly, follow up proactively and show you care. This builds trust and loyalty over the long run.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of the Subscription Web Design podcast, we discuss the critical role marketing and sales play in subscription web design services. </p><p>We cover 4 key topics:</p><p>1. Nicheing down versus staying general. The most important question to ask is "who is your who?" - Define your target customer personality and demographic to make marketing and sales much easier. </p><p>2. The sales pitch: Honesty, confidence and partnership are the 3 pillars of any successful sales pitch. Be honest about what you know and don't know. Show confidence in your abilities. Form a long-term partnership with your customer.</p><p>3. The "who" question: Asking yourself who your ideal customers are will open up opportunities and help you enjoy working with clients you love. Even potentially lower-paying niches may work if you can reach enough of the right customers.</p><p>4. Showing up and following up: Don't ghost your customers. Communicate, update them regularly, follow up proactively and show you care. This builds trust and loyalty over the long run.</p>]]>
      </content:encoded>
      <pubDate>Thu, 29 Jun 2023 11:12:53 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/b6d56fe7/7b9a54c8.mp3" length="9970210" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>620</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of the Subscription Web Design podcast, we discuss the critical role marketing and sales play in subscription web design services. </p><p>We cover 4 key topics:</p><p>1. Nicheing down versus staying general. The most important question to ask is "who is your who?" - Define your target customer personality and demographic to make marketing and sales much easier. </p><p>2. The sales pitch: Honesty, confidence and partnership are the 3 pillars of any successful sales pitch. Be honest about what you know and don't know. Show confidence in your abilities. Form a long-term partnership with your customer.</p><p>3. The "who" question: Asking yourself who your ideal customers are will open up opportunities and help you enjoy working with clients you love. Even potentially lower-paying niches may work if you can reach enough of the right customers.</p><p>4. Showing up and following up: Don't ghost your customers. Communicate, update them regularly, follow up proactively and show you care. This builds trust and loyalty over the long run.</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Getting Your Financial House in Order</title>
      <itunes:episode>39</itunes:episode>
      <podcast:episode>39</podcast:episode>
      <itunes:title>Getting Your Financial House in Order</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ddb87a83-596c-4025-a550-a7ca7fb194de</guid>
      <link>https://share.transistor.fm/s/752f47f5</link>
      <description>
        <![CDATA[<p>In this episode, I discuss the importance of managing your finances well when running a subscription web design business. I cover three main points:</p><p>1. Budgeting - I recommend using the YNAB method and Profit First book as frameworks to help you create a budget and get your expenses under control. Without money coming in and proper financial management, your business will not survive.  </p><p>2. Building a financial runway - If you currently have a full-time job, I recommend using it to build up recurring income from your subscription web design clients to transition to being full-time. This may take a few years of hustling on the side. </p><p>3. Foundation clients - The fastest way to build that financial runway is by landing higher-paying, longer-term retainer clients who need consistent work from you. I recommend focusing on either white-label relationships with other agencies or direct clients who need 2-5 hours of work per week.   </p><p>I also share how I personally transitioned to working full-time in subscription web design and the financial hit I took when one of my first foundation clients scaled back. But with a diverse base of clients, the impact was manageable.</p><p>Overall, this episode urges subscription web designers to value themselves and charge fairly for their work while also getting a handle on the money side to build sustainable businesses.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, I discuss the importance of managing your finances well when running a subscription web design business. I cover three main points:</p><p>1. Budgeting - I recommend using the YNAB method and Profit First book as frameworks to help you create a budget and get your expenses under control. Without money coming in and proper financial management, your business will not survive.  </p><p>2. Building a financial runway - If you currently have a full-time job, I recommend using it to build up recurring income from your subscription web design clients to transition to being full-time. This may take a few years of hustling on the side. </p><p>3. Foundation clients - The fastest way to build that financial runway is by landing higher-paying, longer-term retainer clients who need consistent work from you. I recommend focusing on either white-label relationships with other agencies or direct clients who need 2-5 hours of work per week.   </p><p>I also share how I personally transitioned to working full-time in subscription web design and the financial hit I took when one of my first foundation clients scaled back. But with a diverse base of clients, the impact was manageable.</p><p>Overall, this episode urges subscription web designers to value themselves and charge fairly for their work while also getting a handle on the money side to build sustainable businesses.</p>]]>
      </content:encoded>
      <pubDate>Thu, 22 Jun 2023 10:50:47 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/752f47f5/fd8ac391.mp3" length="12189150" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>759</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, I discuss the importance of managing your finances well when running a subscription web design business. I cover three main points:</p><p>1. Budgeting - I recommend using the YNAB method and Profit First book as frameworks to help you create a budget and get your expenses under control. Without money coming in and proper financial management, your business will not survive.  </p><p>2. Building a financial runway - If you currently have a full-time job, I recommend using it to build up recurring income from your subscription web design clients to transition to being full-time. This may take a few years of hustling on the side. </p><p>3. Foundation clients - The fastest way to build that financial runway is by landing higher-paying, longer-term retainer clients who need consistent work from you. I recommend focusing on either white-label relationships with other agencies or direct clients who need 2-5 hours of work per week.   </p><p>I also share how I personally transitioned to working full-time in subscription web design and the financial hit I took when one of my first foundation clients scaled back. But with a diverse base of clients, the impact was manageable.</p><p>Overall, this episode urges subscription web designers to value themselves and charge fairly for their work while also getting a handle on the money side to build sustainable businesses.</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Choose Your Personal Subscription Web Design Model</title>
      <itunes:episode>38</itunes:episode>
      <podcast:episode>38</podcast:episode>
      <itunes:title>How to Choose Your Personal Subscription Web Design Model</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">278776e8-f339-4e6a-94d2-ace7c2063ac4</guid>
      <link>https://share.transistor.fm/s/0172772c</link>
      <description>
        <![CDATA[<p>In this episode, we continue our series on the five models of subscription web design. We dive into the model, which comes after establishing the right mindset. The model you choose depends on your business and financial situation. </p><p>The first model is a “lease to own” model where customers pay a monthly fee for 18 months, after which they own their custom website. The second is a “lease with buyout option” where customers pay monthly for 12 months and then either continue paying monthly, buy the website outright, or stop paying and lose the site.</p><p>The third model is “same as cash” where you charge the same as your traditional web design, just broken into monthly payments. There’s no assumption of continuity, but it provides monthly income. The fourth model uses templates to provide lower-cost, niche websites, often as an add-on service. The last model is “maintenance only” where you charge a monthly fee to maintain an existing website.</p><p>You’ll have to decide how to work a model into your business based on your financial situation and risk tolerance. You can start small by offering it as a downsell, or “burn the boats” and go all-in. Think about whether you want to dabble or fully commit. I went all-in, but you have to do what’s right for your business.</p><p>Choose a model, determine how to implement it, and decide on your level of commitment. Getting the model right will give you the confidence to dive into subscription web design. Please like, share, and comment to help others find the podcast. Thanks for listening!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, we continue our series on the five models of subscription web design. We dive into the model, which comes after establishing the right mindset. The model you choose depends on your business and financial situation. </p><p>The first model is a “lease to own” model where customers pay a monthly fee for 18 months, after which they own their custom website. The second is a “lease with buyout option” where customers pay monthly for 12 months and then either continue paying monthly, buy the website outright, or stop paying and lose the site.</p><p>The third model is “same as cash” where you charge the same as your traditional web design, just broken into monthly payments. There’s no assumption of continuity, but it provides monthly income. The fourth model uses templates to provide lower-cost, niche websites, often as an add-on service. The last model is “maintenance only” where you charge a monthly fee to maintain an existing website.</p><p>You’ll have to decide how to work a model into your business based on your financial situation and risk tolerance. You can start small by offering it as a downsell, or “burn the boats” and go all-in. Think about whether you want to dabble or fully commit. I went all-in, but you have to do what’s right for your business.</p><p>Choose a model, determine how to implement it, and decide on your level of commitment. Getting the model right will give you the confidence to dive into subscription web design. Please like, share, and comment to help others find the podcast. Thanks for listening!</p>]]>
      </content:encoded>
      <pubDate>Thu, 15 Jun 2023 09:46:56 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/0172772c/ee76c881.mp3" length="15251159" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>950</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, we continue our series on the five models of subscription web design. We dive into the model, which comes after establishing the right mindset. The model you choose depends on your business and financial situation. </p><p>The first model is a “lease to own” model where customers pay a monthly fee for 18 months, after which they own their custom website. The second is a “lease with buyout option” where customers pay monthly for 12 months and then either continue paying monthly, buy the website outright, or stop paying and lose the site.</p><p>The third model is “same as cash” where you charge the same as your traditional web design, just broken into monthly payments. There’s no assumption of continuity, but it provides monthly income. The fourth model uses templates to provide lower-cost, niche websites, often as an add-on service. The last model is “maintenance only” where you charge a monthly fee to maintain an existing website.</p><p>You’ll have to decide how to work a model into your business based on your financial situation and risk tolerance. You can start small by offering it as a downsell, or “burn the boats” and go all-in. Think about whether you want to dabble or fully commit. I went all-in, but you have to do what’s right for your business.</p><p>Choose a model, determine how to implement it, and decide on your level of commitment. Getting the model right will give you the confidence to dive into subscription web design. Please like, share, and comment to help others find the podcast. Thanks for listening!</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>5M's: The Mindset of Subscription Web Design</title>
      <itunes:episode>37</itunes:episode>
      <podcast:episode>37</podcast:episode>
      <itunes:title>5M's: The Mindset of Subscription Web Design</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b038cf63-00a0-4ed7-844c-b4e1a9eed474</guid>
      <link>https://share.transistor.fm/s/4beceb7d</link>
      <description>
        <![CDATA[<p>In this episode, I'm launching a new series focused on "The Five M's" for success in subscription web design: Mindset, Model, Money, Marketing, and Method. Today, we're diving into Mindset.</p><p>Understanding why we use the subscription model is crucial. I believe that the 'why' always shapes our actions - a concept I learned from entrepreneur Myron Golden. In our case, the 'why' is the steady cash flow that subscription web design brings.</p><p><br>We must approach client relationships with an Assumption of Continuity, intending to work together long-term. Moreover, it's important to think in terms of Lifetime Value, where we measure a client's worth over time rather than a single project's worth. This gives us a better idea of how much we can invest in acquiring new clients.</p><p>Remember, it's all about the mindset. Get that right, and the rest will follow.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, I'm launching a new series focused on "The Five M's" for success in subscription web design: Mindset, Model, Money, Marketing, and Method. Today, we're diving into Mindset.</p><p>Understanding why we use the subscription model is crucial. I believe that the 'why' always shapes our actions - a concept I learned from entrepreneur Myron Golden. In our case, the 'why' is the steady cash flow that subscription web design brings.</p><p><br>We must approach client relationships with an Assumption of Continuity, intending to work together long-term. Moreover, it's important to think in terms of Lifetime Value, where we measure a client's worth over time rather than a single project's worth. This gives us a better idea of how much we can invest in acquiring new clients.</p><p>Remember, it's all about the mindset. Get that right, and the rest will follow.</p>]]>
      </content:encoded>
      <pubDate>Thu, 08 Jun 2023 13:29:45 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/4beceb7d/5b8146d5.mp3" length="15199724" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>947</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, I'm launching a new series focused on "The Five M's" for success in subscription web design: Mindset, Model, Money, Marketing, and Method. Today, we're diving into Mindset.</p><p>Understanding why we use the subscription model is crucial. I believe that the 'why' always shapes our actions - a concept I learned from entrepreneur Myron Golden. In our case, the 'why' is the steady cash flow that subscription web design brings.</p><p><br>We must approach client relationships with an Assumption of Continuity, intending to work together long-term. Moreover, it's important to think in terms of Lifetime Value, where we measure a client's worth over time rather than a single project's worth. This gives us a better idea of how much we can invest in acquiring new clients.</p><p>Remember, it's all about the mindset. Get that right, and the rest will follow.</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to (Theoretically) Make a Fortune in Business</title>
      <itunes:episode>36</itunes:episode>
      <podcast:episode>36</podcast:episode>
      <itunes:title>How to (Theoretically) Make a Fortune in Business</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a6e3def2-b879-426c-9c0b-3376a5918e5a</guid>
      <link>https://share.transistor.fm/s/f3e2214a</link>
      <description>
        <![CDATA[<p>In this episode of Subscription Web Design, we delve into Alex Hormozi's business philosophy of selling services that people continually buy. We discuss the potential profitability of subscription web design versus traditional one-time contracts. Drawing parallels between different business models, we explore how acquiring customers on a recurring basis can exponentially increase revenue.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of Subscription Web Design, we delve into Alex Hormozi's business philosophy of selling services that people continually buy. We discuss the potential profitability of subscription web design versus traditional one-time contracts. Drawing parallels between different business models, we explore how acquiring customers on a recurring basis can exponentially increase revenue.</p>]]>
      </content:encoded>
      <pubDate>Thu, 01 Jun 2023 08:40:06 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/f3e2214a/4083a791.mp3" length="8483966" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>527</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of Subscription Web Design, we delve into Alex Hormozi's business philosophy of selling services that people continually buy. We discuss the potential profitability of subscription web design versus traditional one-time contracts. Drawing parallels between different business models, we explore how acquiring customers on a recurring basis can exponentially increase revenue.</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Does “subscription” always mean “unlimited?”</title>
      <itunes:episode>35</itunes:episode>
      <podcast:episode>35</podcast:episode>
      <itunes:title>Does “subscription” always mean “unlimited?”</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">81394a59-6416-485d-a3ea-41df53a9ac8d</guid>
      <link>https://share.transistor.fm/s/455e6331</link>
      <description>
        <![CDATA[<p>Tune into the latest episode of the Subscription Web Design Podcast as we debunk myths around subscription services and delve into the real meaning of "subscription" in web design. From understanding the "Assumption of Continuity" to discussing the intriguing "Lease to Own" model, we unravel fascinating insights. Remember, subscription doesn't mean unlimited. Discover why in this engaging episode!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Tune into the latest episode of the Subscription Web Design Podcast as we debunk myths around subscription services and delve into the real meaning of "subscription" in web design. From understanding the "Assumption of Continuity" to discussing the intriguing "Lease to Own" model, we unravel fascinating insights. Remember, subscription doesn't mean unlimited. Discover why in this engaging episode!</p>]]>
      </content:encoded>
      <pubDate>Thu, 25 May 2023 09:52:03 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/455e6331/928fdab0.mp3" length="9379642" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>583</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Tune into the latest episode of the Subscription Web Design Podcast as we debunk myths around subscription services and delve into the real meaning of "subscription" in web design. From understanding the "Assumption of Continuity" to discussing the intriguing "Lease to Own" model, we unravel fascinating insights. Remember, subscription doesn't mean unlimited. Discover why in this engaging episode!</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Price Competitively for Your Niche (Free Pricing Masterclass)</title>
      <itunes:episode>34</itunes:episode>
      <podcast:episode>34</podcast:episode>
      <itunes:title>How to Price Competitively for Your Niche (Free Pricing Masterclass)</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">48bf5e62-b802-4e73-a0c7-65e7d27bf734</guid>
      <link>https://share.transistor.fm/s/fbfc4258</link>
      <description>
        <![CDATA[<p>In this episode of the Subscription Web Design podcast, we tackle a burning question from Amir, one of our audience members, on how to price web design services competitively in a niche market. Pricing services can be a complex issue, especially when balancing the need to stay affordable for smaller clients while not undercutting fellow web designers. We delve into strategies such as leveraging fulfillment partners to handle larger clients, identifying the specific areas where you might need support, and how to focus on what you excel at, while outsourcing other tasks. We also discuss how platforms like Upwork can be a resource to get defined tasks done affordably, allowing you to serve more clients effectively. For those interested in a deeper dive into pricing strategies, we highlight our Subscription Web Design group coaching program and the resources it offers. This episode promises to deliver valuable insights into pricing services and navigating the web design market. Tune in!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of the Subscription Web Design podcast, we tackle a burning question from Amir, one of our audience members, on how to price web design services competitively in a niche market. Pricing services can be a complex issue, especially when balancing the need to stay affordable for smaller clients while not undercutting fellow web designers. We delve into strategies such as leveraging fulfillment partners to handle larger clients, identifying the specific areas where you might need support, and how to focus on what you excel at, while outsourcing other tasks. We also discuss how platforms like Upwork can be a resource to get defined tasks done affordably, allowing you to serve more clients effectively. For those interested in a deeper dive into pricing strategies, we highlight our Subscription Web Design group coaching program and the resources it offers. This episode promises to deliver valuable insights into pricing services and navigating the web design market. Tune in!</p>]]>
      </content:encoded>
      <pubDate>Fri, 19 May 2023 12:56:53 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/fbfc4258/fe3cb780.mp3" length="18725675" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>1167</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of the Subscription Web Design podcast, we tackle a burning question from Amir, one of our audience members, on how to price web design services competitively in a niche market. Pricing services can be a complex issue, especially when balancing the need to stay affordable for smaller clients while not undercutting fellow web designers. We delve into strategies such as leveraging fulfillment partners to handle larger clients, identifying the specific areas where you might need support, and how to focus on what you excel at, while outsourcing other tasks. We also discuss how platforms like Upwork can be a resource to get defined tasks done affordably, allowing you to serve more clients effectively. For those interested in a deeper dive into pricing strategies, we highlight our Subscription Web Design group coaching program and the resources it offers. This episode promises to deliver valuable insights into pricing services and navigating the web design market. Tune in!</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Scale Your Business WITHOUT Hiring Employees or Contractors </title>
      <itunes:episode>33</itunes:episode>
      <podcast:episode>33</podcast:episode>
      <itunes:title>How to Scale Your Business WITHOUT Hiring Employees or Contractors </itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a2e26c1e-16d3-4b77-bf67-fdee34418044</guid>
      <link>https://share.transistor.fm/s/7b02edc5</link>
      <description>
        <![CDATA[<p>In this episode of the Subscription Web Design podcast, I discuss the transformative potential of fulfillment partners for scaling your web design business. I explain how this model allows you to offer services that you might not have the expertise or desire to handle yourself, while also avoiding the need to hire employees, freelancers, or contractors. Fulfillment partners are teams or companies you partner with to provide these services on your behalf, interfacing directly with your clients if needed. This model offers a hands-off approach to expanding your business, allowing you to increase revenue without the worries of payroll or people management. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of the Subscription Web Design podcast, I discuss the transformative potential of fulfillment partners for scaling your web design business. I explain how this model allows you to offer services that you might not have the expertise or desire to handle yourself, while also avoiding the need to hire employees, freelancers, or contractors. Fulfillment partners are teams or companies you partner with to provide these services on your behalf, interfacing directly with your clients if needed. This model offers a hands-off approach to expanding your business, allowing you to increase revenue without the worries of payroll or people management. </p>]]>
      </content:encoded>
      <pubDate>Thu, 11 May 2023 11:54:33 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/7b02edc5/8ddb3934.mp3" length="20387897" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>1271</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of the Subscription Web Design podcast, I discuss the transformative potential of fulfillment partners for scaling your web design business. I explain how this model allows you to offer services that you might not have the expertise or desire to handle yourself, while also avoiding the need to hire employees, freelancers, or contractors. Fulfillment partners are teams or companies you partner with to provide these services on your behalf, interfacing directly with your clients if needed. This model offers a hands-off approach to expanding your business, allowing you to increase revenue without the worries of payroll or people management. </p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>🤯 A NEW Model (and a SPECIAL Announcement!)</title>
      <itunes:episode>32</itunes:episode>
      <podcast:episode>32</podcast:episode>
      <itunes:title>🤯 A NEW Model (and a SPECIAL Announcement!)</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d5f2de3e-d9c9-40d5-9593-fdf1186e46ed</guid>
      <link>https://share.transistor.fm/s/603d22c0</link>
      <description>
        <![CDATA[<p>In this episode, I share a brand new model I've been thinking about and make a critical announcement about the future of Subscription Web Design. Don't miss it!!!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, I share a brand new model I've been thinking about and make a critical announcement about the future of Subscription Web Design. Don't miss it!!!</p>]]>
      </content:encoded>
      <pubDate>Fri, 05 May 2023 13:25:38 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/603d22c0/d2d25b74.mp3" length="26262267" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>1638</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, I share a brand new model I've been thinking about and make a critical announcement about the future of Subscription Web Design. Don't miss it!!!</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The "Master Formula" to profitability in any business...</title>
      <itunes:episode>31</itunes:episode>
      <podcast:episode>31</podcast:episode>
      <itunes:title>The "Master Formula" to profitability in any business...</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">cf06b04d-daf8-42f4-aa4e-f216c0ed62af</guid>
      <link>https://share.transistor.fm/s/28dc985d</link>
      <description>
        <![CDATA[<p>In this episode, explore the power of the Effective Hourly Rate (EHR) and how it can make a significant impact on your web design business. Learn about the concept of EHR from James Schramko's book, Work Less, Make More, and discover ways to increase your EHR and make better business decisions.</p><p>Find out how calculating your EHR can help you determine when to scale, whether to increase prices, or become more efficient, and how it can ultimately lead to spending more time on business development activities as a business owner. Don't miss the special mention of the course, "Getting Started with Subscription Web Design," and the opportunity to get 20% off with the coupon code "podcast."</p><p><br>Dive in and unlock the potential of your web design business with the power of your Effective Hourly Rate.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, explore the power of the Effective Hourly Rate (EHR) and how it can make a significant impact on your web design business. Learn about the concept of EHR from James Schramko's book, Work Less, Make More, and discover ways to increase your EHR and make better business decisions.</p><p>Find out how calculating your EHR can help you determine when to scale, whether to increase prices, or become more efficient, and how it can ultimately lead to spending more time on business development activities as a business owner. Don't miss the special mention of the course, "Getting Started with Subscription Web Design," and the opportunity to get 20% off with the coupon code "podcast."</p><p><br>Dive in and unlock the potential of your web design business with the power of your Effective Hourly Rate.</p>]]>
      </content:encoded>
      <pubDate>Thu, 27 Apr 2023 09:33:21 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/28dc985d/5a098bc2.mp3" length="8322229" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>517</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, explore the power of the Effective Hourly Rate (EHR) and how it can make a significant impact on your web design business. Learn about the concept of EHR from James Schramko's book, Work Less, Make More, and discover ways to increase your EHR and make better business decisions.</p><p>Find out how calculating your EHR can help you determine when to scale, whether to increase prices, or become more efficient, and how it can ultimately lead to spending more time on business development activities as a business owner. Don't miss the special mention of the course, "Getting Started with Subscription Web Design," and the opportunity to get 20% off with the coupon code "podcast."</p><p><br>Dive in and unlock the potential of your web design business with the power of your Effective Hourly Rate.</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Differentiating Your Web Design Business</title>
      <itunes:episode>30</itunes:episode>
      <podcast:episode>30</podcast:episode>
      <itunes:title>Differentiating Your Web Design Business</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">879f927f-558e-49c8-a17d-ff0a36a28205</guid>
      <link>https://share.transistor.fm/s/64cdaff1</link>
      <description>
        <![CDATA[<p>In this episode of the Subscription Web Design Podcast, we explore ways to differentiate your web design business amidst the gig economy and the rise of AI. We discuss the importance of finding your niche, how the subscription model itself can be a differentiator, and the power of unique languaging and crafting a unique selling proposition. We also touch on how AI tools, like ChatGPT, can help you fast-track your success and provide valuable insights to grow your business in various areas. If you're interested in learning more about using AI in your subscription web design business, reach out to me for an AI consulting call, and let me help you harness the power of AI in your journey to success.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of the Subscription Web Design Podcast, we explore ways to differentiate your web design business amidst the gig economy and the rise of AI. We discuss the importance of finding your niche, how the subscription model itself can be a differentiator, and the power of unique languaging and crafting a unique selling proposition. We also touch on how AI tools, like ChatGPT, can help you fast-track your success and provide valuable insights to grow your business in various areas. If you're interested in learning more about using AI in your subscription web design business, reach out to me for an AI consulting call, and let me help you harness the power of AI in your journey to success.</p>]]>
      </content:encoded>
      <pubDate>Thu, 20 Apr 2023 09:34:01 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/64cdaff1/c248edd0.mp3" length="10607942" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>660</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of the Subscription Web Design Podcast, we explore ways to differentiate your web design business amidst the gig economy and the rise of AI. We discuss the importance of finding your niche, how the subscription model itself can be a differentiator, and the power of unique languaging and crafting a unique selling proposition. We also touch on how AI tools, like ChatGPT, can help you fast-track your success and provide valuable insights to grow your business in various areas. If you're interested in learning more about using AI in your subscription web design business, reach out to me for an AI consulting call, and let me help you harness the power of AI in your journey to success.</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How do you deal with web hosting?</title>
      <itunes:episode>29</itunes:episode>
      <podcast:episode>29</podcast:episode>
      <itunes:title>How do you deal with web hosting?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d8d59a35-e87d-4ec1-8f1a-a09968b5254c</guid>
      <link>https://share.transistor.fm/s/02b25992</link>
      <description>
        <![CDATA[<p>Welcome to another episode of the Subscription Web Design Podcast! In this episode, we dive into a common question about web hosting and its nuances. Join us as we explore the basics of hosting, its integration into subscription web design plans, and some recommendations for hosting companies. Don't miss out on these valuable insights!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Welcome to another episode of the Subscription Web Design Podcast! In this episode, we dive into a common question about web hosting and its nuances. Join us as we explore the basics of hosting, its integration into subscription web design plans, and some recommendations for hosting companies. Don't miss out on these valuable insights!</p>]]>
      </content:encoded>
      <pubDate>Thu, 13 Apr 2023 12:04:35 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/02b25992/0bf205f8.mp3" length="12160236" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>757</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Welcome to another episode of the Subscription Web Design Podcast! In this episode, we dive into a common question about web hosting and its nuances. Join us as we explore the basics of hosting, its integration into subscription web design plans, and some recommendations for hosting companies. Don't miss out on these valuable insights!</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Art of Problem Solving for Web Design Entrepreneurs</title>
      <itunes:episode>28</itunes:episode>
      <podcast:episode>28</podcast:episode>
      <itunes:title>The Art of Problem Solving for Web Design Entrepreneurs</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b044775b-6a76-4915-8ad2-76038dbb28ee</guid>
      <link>https://share.transistor.fm/s/392fa93b</link>
      <description>
        <![CDATA[<p><br>In this episode of the Subscription Web Design podcast, we explore the importance of being a problem solver in the business world, particularly for entrepreneurs. We discuss how to diagnose problems in your web design business and tackle them effectively, using my own experiences and insights from other successful entrepreneurs. We also talk about the benefits of having a mentor or being part of a group that can help you navigate the challenges of running a business.</p><p><br>I dive into the importance of reframing problems as opportunities and share how this mindset shift can make a significant impact on your ability to handle issues as they arise. We also discuss the benefits of adopting an experimental approach to problem-solving, which allows you to test out solutions without committing to them long-term.</p><p>Finally, I emphasize the value of finding a mentor or joining a mentorship program to help you navigate the challenges of being a business owner. If you're in need of guidance and support in your web design business, be sure to check out our mentorship program at https://subscriptionwebdesign.com.</p><p>Don't miss this insightful conversation about problem-solving and how it can make all the difference in your entrepreneurial journey. Subscribe, like, and share our podcast with others who can benefit from these valuable insights.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><br>In this episode of the Subscription Web Design podcast, we explore the importance of being a problem solver in the business world, particularly for entrepreneurs. We discuss how to diagnose problems in your web design business and tackle them effectively, using my own experiences and insights from other successful entrepreneurs. We also talk about the benefits of having a mentor or being part of a group that can help you navigate the challenges of running a business.</p><p><br>I dive into the importance of reframing problems as opportunities and share how this mindset shift can make a significant impact on your ability to handle issues as they arise. We also discuss the benefits of adopting an experimental approach to problem-solving, which allows you to test out solutions without committing to them long-term.</p><p>Finally, I emphasize the value of finding a mentor or joining a mentorship program to help you navigate the challenges of being a business owner. If you're in need of guidance and support in your web design business, be sure to check out our mentorship program at https://subscriptionwebdesign.com.</p><p>Don't miss this insightful conversation about problem-solving and how it can make all the difference in your entrepreneurial journey. Subscribe, like, and share our podcast with others who can benefit from these valuable insights.</p>]]>
      </content:encoded>
      <pubDate>Thu, 06 Apr 2023 07:00:00 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/392fa93b/3f976412.mp3" length="13123854" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>817</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><br>In this episode of the Subscription Web Design podcast, we explore the importance of being a problem solver in the business world, particularly for entrepreneurs. We discuss how to diagnose problems in your web design business and tackle them effectively, using my own experiences and insights from other successful entrepreneurs. We also talk about the benefits of having a mentor or being part of a group that can help you navigate the challenges of running a business.</p><p><br>I dive into the importance of reframing problems as opportunities and share how this mindset shift can make a significant impact on your ability to handle issues as they arise. We also discuss the benefits of adopting an experimental approach to problem-solving, which allows you to test out solutions without committing to them long-term.</p><p>Finally, I emphasize the value of finding a mentor or joining a mentorship program to help you navigate the challenges of being a business owner. If you're in need of guidance and support in your web design business, be sure to check out our mentorship program at https://subscriptionwebdesign.com.</p><p>Don't miss this insightful conversation about problem-solving and how it can make all the difference in your entrepreneurial journey. Subscribe, like, and share our podcast with others who can benefit from these valuable insights.</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Surprising Tools You Need for a Web Design Business</title>
      <itunes:episode>27</itunes:episode>
      <podcast:episode>27</podcast:episode>
      <itunes:title>The Surprising Tools You Need for a Web Design Business</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c776b106-ca30-4ea2-a413-fb2e0e8a442b</guid>
      <link>https://share.transistor.fm/s/561e1c74</link>
      <description>
        <![CDATA[<p>Ever wondered what it takes to launch and run a successful web design business? In this episode, we explore the essential tools and resources you need to set up and grow your web design venture. Sponsored by my course "<a href="https://steveschramm.co/courses/getting-started-with-subscription-web-design/">Getting Started with Subscription Web Design</a>," we dive into the importance of a solid game plan, the value of having a coach, the necessity of contracts, assembling a team of skilled professionals, managing a budget, and the critical role of grit and willpower. Tune in and discover the surprising tools that can empower your web design business and set you on the path to success.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Ever wondered what it takes to launch and run a successful web design business? In this episode, we explore the essential tools and resources you need to set up and grow your web design venture. Sponsored by my course "<a href="https://steveschramm.co/courses/getting-started-with-subscription-web-design/">Getting Started with Subscription Web Design</a>," we dive into the importance of a solid game plan, the value of having a coach, the necessity of contracts, assembling a team of skilled professionals, managing a budget, and the critical role of grit and willpower. Tune in and discover the surprising tools that can empower your web design business and set you on the path to success.</p>]]>
      </content:encoded>
      <pubDate>Thu, 30 Mar 2023 12:30:55 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/561e1c74/756b6b04.mp3" length="11449721" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>712</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Ever wondered what it takes to launch and run a successful web design business? In this episode, we explore the essential tools and resources you need to set up and grow your web design venture. Sponsored by my course "<a href="https://steveschramm.co/courses/getting-started-with-subscription-web-design/">Getting Started with Subscription Web Design</a>," we dive into the importance of a solid game plan, the value of having a coach, the necessity of contracts, assembling a team of skilled professionals, managing a budget, and the critical role of grit and willpower. Tune in and discover the surprising tools that can empower your web design business and set you on the path to success.</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Subscription Web Design Side Hustle</title>
      <itunes:episode>26</itunes:episode>
      <podcast:episode>26</podcast:episode>
      <itunes:title>The Subscription Web Design Side Hustle</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">1fdb75d6-62d4-4b4e-8422-859ae0bc14bf</guid>
      <link>https://share.transistor.fm/s/95b5146c</link>
      <description>
        <![CDATA[<p>In this episode of Subscription Web Design, I share my personal journey of building a subscription web design side hustle while working full-time at a law firm. Discover how I set a 5-year goal, transitioned to running my business full-time, and the importance of time management and setting priorities in creating a successful side hustle. I also discuss the concept of residual income and how my mentor's unique business model inspired me to launch my own subscription-based web design business. I think you'll learn a lot! </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of Subscription Web Design, I share my personal journey of building a subscription web design side hustle while working full-time at a law firm. Discover how I set a 5-year goal, transitioned to running my business full-time, and the importance of time management and setting priorities in creating a successful side hustle. I also discuss the concept of residual income and how my mentor's unique business model inspired me to launch my own subscription-based web design business. I think you'll learn a lot! </p>]]>
      </content:encoded>
      <pubDate>Thu, 23 Mar 2023 10:41:15 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/95b5146c/fa5a0a87.mp3" length="11107234" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>691</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of Subscription Web Design, I share my personal journey of building a subscription web design side hustle while working full-time at a law firm. Discover how I set a 5-year goal, transitioned to running my business full-time, and the importance of time management and setting priorities in creating a successful side hustle. I also discuss the concept of residual income and how my mentor's unique business model inspired me to launch my own subscription-based web design business. I think you'll learn a lot! </p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Magic of Scale</title>
      <itunes:episode>25</itunes:episode>
      <podcast:episode>25</podcast:episode>
      <itunes:title>The Magic of Scale</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0c9244ab-e3f6-4c5a-a129-3165fc7e2ec3</guid>
      <link>https://share.transistor.fm/s/25d69633</link>
      <description>
        <![CDATA[<p>Scaling your web design business is not for everyone. I get it. But it <em>is incredible</em> if you want to do it, and do it right. Here's a little bit of what scale has done for me and can do for you too!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Scaling your web design business is not for everyone. I get it. But it <em>is incredible</em> if you want to do it, and do it right. Here's a little bit of what scale has done for me and can do for you too!</p>]]>
      </content:encoded>
      <pubDate>Thu, 16 Mar 2023 10:46:30 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/25d69633/4804cdd4.mp3" length="10078353" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>627</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Scaling your web design business is not for everyone. I get it. But it <em>is incredible</em> if you want to do it, and do it right. Here's a little bit of what scale has done for me and can do for you too!</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Importance of Transaction Frequency</title>
      <itunes:episode>24</itunes:episode>
      <podcast:episode>24</podcast:episode>
      <itunes:title>The Importance of Transaction Frequency</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">947b09a0-f7b0-4898-a98b-3568833a0077</guid>
      <link>https://share.transistor.fm/s/75990a8a</link>
      <description>
        <![CDATA[<p>The subscription business is MAGICAL when it comes to the concept of transaction frequency. In this episode, we talk about what that is, why it matters, and how subscription web design can get there faster and better than other models.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The subscription business is MAGICAL when it comes to the concept of transaction frequency. In this episode, we talk about what that is, why it matters, and how subscription web design can get there faster and better than other models.</p>]]>
      </content:encoded>
      <pubDate>Thu, 09 Mar 2023 10:43:14 -0500</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/75990a8a/e70cde41.mp3" length="9045002" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>562</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>The subscription business is MAGICAL when it comes to the concept of transaction frequency. In this episode, we talk about what that is, why it matters, and how subscription web design can get there faster and better than other models.</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Stop looking at everybody else...</title>
      <itunes:episode>23</itunes:episode>
      <podcast:episode>23</podcast:episode>
      <itunes:title>Stop looking at everybody else...</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e571bb04-86b7-425f-9029-800f58a44d90</guid>
      <link>https://share.transistor.fm/s/bafeacac</link>
      <description>
        <![CDATA[<p>Are you busy looking at what everybody else is doing instead of focusing on YOUR business? We all fall into this trap from time to time...here's some encouragement for you!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Are you busy looking at what everybody else is doing instead of focusing on YOUR business? We all fall into this trap from time to time...here's some encouragement for you!</p>]]>
      </content:encoded>
      <pubDate>Thu, 02 Mar 2023 16:44:56 -0500</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/bafeacac/98945147.mp3" length="7456463" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>463</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Are you busy looking at what everybody else is doing instead of focusing on YOUR business? We all fall into this trap from time to time...here's some encouragement for you!</p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Productive Ways to Use Downtime in Your Web Design Business</title>
      <itunes:episode>22</itunes:episode>
      <podcast:episode>22</podcast:episode>
      <itunes:title>Productive Ways to Use Downtime in Your Web Design Business</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">786b5413-b473-4c54-ad2e-d6f39dd6ea83</guid>
      <link>https://share.transistor.fm/s/fa02513c</link>
      <description>
        <![CDATA[<p>We've all been there. No client work in the pipeline (or you're waiting on them for something), and scrolling Facebook and watching YouTube are like the sirens of Greek Mythology, luring you in with their beautiful promise of hours on end of entertainment (even though you know it won't end well). How can you use this time to be more PRODUCTIVE in your web design business?   </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>We've all been there. No client work in the pipeline (or you're waiting on them for something), and scrolling Facebook and watching YouTube are like the sirens of Greek Mythology, luring you in with their beautiful promise of hours on end of entertainment (even though you know it won't end well). How can you use this time to be more PRODUCTIVE in your web design business?   </p>]]>
      </content:encoded>
      <pubDate>Thu, 23 Feb 2023 10:46:11 -0500</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/fa02513c/9dcbd156.mp3" length="8971203" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>558</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>We've all been there. No client work in the pipeline (or you're waiting on them for something), and scrolling Facebook and watching YouTube are like the sirens of Greek Mythology, luring you in with their beautiful promise of hours on end of entertainment (even though you know it won't end well). How can you use this time to be more PRODUCTIVE in your web design business?   </p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Make decisions for YOU - not your client</title>
      <itunes:episode>21</itunes:episode>
      <podcast:episode>21</podcast:episode>
      <itunes:title>Make decisions for YOU - not your client</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">5632ba63-a4a6-4e6a-962e-213d5c80c9e2</guid>
      <link>https://share.transistor.fm/s/76899cf3</link>
      <description>
        <![CDATA[<p>Although we aim to serve others, when it comes to making decisions for your life and business, clients must NOT dictate those. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Although we aim to serve others, when it comes to making decisions for your life and business, clients must NOT dictate those. </p>]]>
      </content:encoded>
      <pubDate>Thu, 09 Feb 2023 12:01:39 -0500</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/76899cf3/cabfd0f4.mp3" length="5932520" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>368</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Although we aim to serve others, when it comes to making decisions for your life and business, clients must NOT dictate those. </p>]]>
      </itunes:summary>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Tell Your Story So More Clients Sign Up</title>
      <itunes:episode>20</itunes:episode>
      <podcast:episode>20</podcast:episode>
      <itunes:title>How to Tell Your Story So More Clients Sign Up</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">fbc6bfb2-944a-4ba4-b4ef-cc6522e8cc33</guid>
      <link>https://share.transistor.fm/s/ed468922</link>
      <description>
        <![CDATA[You might be surprised to hear that one of the BEST ways to convert more customers is to learn from fiction writers. Storytelling is a huge part of both marketing and sales, and if you're not using it yet, you're missing out on a huge opportunity. This episode is practical and value-packed with the 4 stories you MUST have in order to start converting more clients. ]]>
      </description>
      <content:encoded>
        <![CDATA[You might be surprised to hear that one of the BEST ways to convert more customers is to learn from fiction writers. Storytelling is a huge part of both marketing and sales, and if you're not using it yet, you're missing out on a huge opportunity. This episode is practical and value-packed with the 4 stories you MUST have in order to start converting more clients. ]]>
      </content:encoded>
      <pubDate>Thu, 02 Feb 2023 12:08:01 -0500</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/ed468922/2dc44057.mp3" length="15375546" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>958</itunes:duration>
      <itunes:summary>You might be surprised to hear that one of the BEST ways to convert more customers is to learn from fiction writers. Storytelling is a huge part of both marketing and sales, and if you're not using it yet, you're missing out on a huge opportunity. This episode is practical and value-packed with the 4 stories you MUST have in order to start converting more clients. </itunes:summary>
      <itunes:subtitle>You might be surprised to hear that one of the BEST ways to convert more customers is to learn from fiction writers. Storytelling is a huge part of both marketing and sales, and if you're not using it yet, you're missing out on a huge opportunity. This ep</itunes:subtitle>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Breaking the Feast or Famine Cycle with Subscription Web Design</title>
      <itunes:episode>19</itunes:episode>
      <podcast:episode>19</podcast:episode>
      <itunes:title>Breaking the Feast or Famine Cycle with Subscription Web Design</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e1011344-89c4-4e22-9291-3ef8b0484fd1</guid>
      <link>https://share.transistor.fm/s/cc52c894</link>
      <description>
        <![CDATA[Why is subscription web design better for you AND your clients?! It breaks the insidious cycle of feast or famine that is killing opportunity for you and trust for your clients. 

Check out this post mentioned in the episode: https://subscriptionwebdesign.substack.com/p/building-the-financial-runway-for]]>
      </description>
      <content:encoded>
        <![CDATA[Why is subscription web design better for you AND your clients?! It breaks the insidious cycle of feast or famine that is killing opportunity for you and trust for your clients. 

Check out this post mentioned in the episode: https://subscriptionwebdesign.substack.com/p/building-the-financial-runway-for]]>
      </content:encoded>
      <pubDate>Thu, 26 Jan 2023 10:47:20 -0500</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/cc52c894/93b7e0e7.mp3" length="8158974" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>507</itunes:duration>
      <itunes:summary>Why is subscription web design better for you AND your clients?! It breaks the insidious cycle of feast or famine that is killing opportunity for you and trust for your clients. 

Check out this post mentioned in the episode: https://subscriptionwebdesign.substack.com/p/building-the-financial-runway-for</itunes:summary>
      <itunes:subtitle>Why is subscription web design better for you AND your clients?! It breaks the insidious cycle of feast or famine that is killing opportunity for you and trust for your clients. 

Check out this post mentioned in the episode: https://subscriptionwebdesi</itunes:subtitle>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Design Your LIFE, Then Your Business</title>
      <itunes:episode>18</itunes:episode>
      <podcast:episode>18</podcast:episode>
      <itunes:title>Design Your LIFE, Then Your Business</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3804a395-5ec3-4139-aed0-f99247fe6e9a</guid>
      <link>https://share.transistor.fm/s/1da2dad7</link>
      <description>
        <![CDATA[Are you building a business that your personal life must conform to? Or the other way around? I strongly encourage you to design your life FIRST and then build a business to support it. Here's how to get going. ]]>
      </description>
      <content:encoded>
        <![CDATA[Are you building a business that your personal life must conform to? Or the other way around? I strongly encourage you to design your life FIRST and then build a business to support it. Here's how to get going. ]]>
      </content:encoded>
      <pubDate>Thu, 05 Jan 2023 11:45:09 -0500</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/1da2dad7/5153feb9.mp3" length="19120546" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>1192</itunes:duration>
      <itunes:summary>Are you building a business that your personal life must conform to? Or the other way around? I strongly encourage you to design your life FIRST and then build a business to support it. Here's how to get going. </itunes:summary>
      <itunes:subtitle>Are you building a business that your personal life must conform to? Or the other way around? I strongly encourage you to design your life FIRST and then build a business to support it. Here's how to get going. </itunes:subtitle>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Merry Christmas! (And, should you ever offer holiday sales?)</title>
      <itunes:episode>17</itunes:episode>
      <podcast:episode>17</podcast:episode>
      <itunes:title>Merry Christmas! (And, should you ever offer holiday sales?)</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8c3186dd-6030-47ca-a4f7-d3aa7b745e77</guid>
      <link>https://share.transistor.fm/s/f6bc685e</link>
      <description>
        <![CDATA[Merry Christmas! Have you ever been torn by the idea of offering holiday sales? It is a good idea, or could it devalue your offerings and make people think of your services as a commodity? Let's talk about it!]]>
      </description>
      <content:encoded>
        <![CDATA[Merry Christmas! Have you ever been torn by the idea of offering holiday sales? It is a good idea, or could it devalue your offerings and make people think of your services as a commodity? Let's talk about it!]]>
      </content:encoded>
      <pubDate>Thu, 22 Dec 2022 14:29:51 -0500</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/f6bc685e/19521c0e.mp3" length="4198193" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>259</itunes:duration>
      <itunes:summary>Merry Christmas! Have you ever been torn by the idea of offering holiday sales? It is a good idea, or could it devalue your offerings and make people think of your services as a commodity? Let's talk about it!</itunes:summary>
      <itunes:subtitle>Merry Christmas! Have you ever been torn by the idea of offering holiday sales? It is a good idea, or could it devalue your offerings and make people think of your services as a commodity? Let's talk about it!</itunes:subtitle>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>[Revisited] How to Market Your Subscription Web Design Business</title>
      <itunes:episode>16</itunes:episode>
      <podcast:episode>16</podcast:episode>
      <itunes:title>[Revisited] How to Market Your Subscription Web Design Business</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e96d28bf-af60-4e60-875c-970315a0665e</guid>
      <link>https://share.transistor.fm/s/e4a01062</link>
      <description>
        <![CDATA[Feeling a little under the weather this week, sorry y'all! Here's a flashback to our third episode...

Notes: Ok, so you want to try out subscription web design, but you're not sure how or where to get clients. I've got you covered in this episode!]]>
      </description>
      <content:encoded>
        <![CDATA[Feeling a little under the weather this week, sorry y'all! Here's a flashback to our third episode...

Notes: Ok, so you want to try out subscription web design, but you're not sure how or where to get clients. I've got you covered in this episode!]]>
      </content:encoded>
      <pubDate>Thu, 15 Dec 2022 15:44:12 -0500</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/e4a01062/9ed789f9.mp3" length="20506607" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>1279</itunes:duration>
      <itunes:summary>Feeling a little under the weather this week, sorry y'all! Here's a flashback to our third episode...

Notes: Ok, so you want to try out subscription web design, but you're not sure how or where to get clients. I've got you covered in this episode!</itunes:summary>
      <itunes:subtitle>Feeling a little under the weather this week, sorry y'all! Here's a flashback to our third episode...

Notes: Ok, so you want to try out subscription web design, but you're not sure how or where to get clients. I've got you covered in this episode!</itunes:subtitle>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Say NO to unlimited subscription web design (don’t copy DesignJoy.. do THIS)</title>
      <itunes:episode>15</itunes:episode>
      <podcast:episode>15</podcast:episode>
      <itunes:title>Say NO to unlimited subscription web design (don’t copy DesignJoy.. do THIS)</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3238ac96-410d-49e3-9154-05e6fc9110b9</guid>
      <link>https://share.transistor.fm/s/f98884fe</link>
      <description>
        <![CDATA[Have you ever heard of UNLIMITED Subscription Web Design? For better or worse, it's a thing. Here's my take on this controversial new model.]]>
      </description>
      <content:encoded>
        <![CDATA[Have you ever heard of UNLIMITED Subscription Web Design? For better or worse, it's a thing. Here's my take on this controversial new model.]]>
      </content:encoded>
      <pubDate>Thu, 08 Dec 2022 12:39:34 -0500</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/f98884fe/9e36f206.mp3" length="10187024" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>634</itunes:duration>
      <itunes:summary>Have you ever heard of UNLIMITED Subscription Web Design? For better or worse, it's a thing. Here's my take on this controversial new model.</itunes:summary>
      <itunes:subtitle>Have you ever heard of UNLIMITED Subscription Web Design? For better or worse, it's a thing. Here's my take on this controversial new model.</itunes:subtitle>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Definitive Guide to Niching Down (A Practical, 3-Step Process)</title>
      <itunes:episode>14</itunes:episode>
      <podcast:episode>14</podcast:episode>
      <itunes:title>The Definitive Guide to Niching Down (A Practical, 3-Step Process)</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">963043cd-148d-4b40-980f-3d068a6ca115</guid>
      <link>https://share.transistor.fm/s/77452cd1</link>
      <description>
        <![CDATA[You've heard it a million times before: "Niche down! Niche down! Niche down!" But...why? And how? In this episode, I want to demystify this EXTREMELY important process for you. Warning: I've never heard a more in-depth approach to niching down than this episode; don't miss it.]]>
      </description>
      <content:encoded>
        <![CDATA[You've heard it a million times before: "Niche down! Niche down! Niche down!" But...why? And how? In this episode, I want to demystify this EXTREMELY important process for you. Warning: I've never heard a more in-depth approach to niching down than this episode; don't miss it.]]>
      </content:encoded>
      <pubDate>Thu, 01 Dec 2022 12:33:22 -0500</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/77452cd1/3409a3ba.mp3" length="22743990" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>1418</itunes:duration>
      <itunes:summary>You've heard it a million times before: "Niche down! Niche down! Niche down!" But...why? And how? In this episode, I want to demystify this EXTREMELY important process for you. Warning: I've never heard a more in-depth approach to niching down than this episode; don't miss it.</itunes:summary>
      <itunes:subtitle>You've heard it a million times before: "Niche down! Niche down! Niche down!" But...why? And how? In this episode, I want to demystify this EXTREMELY important process for you. Warning: I've never heard a more in-depth approach to niching down than this e</itunes:subtitle>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>All About Website Redesigns</title>
      <itunes:episode>13</itunes:episode>
      <podcast:episode>13</podcast:episode>
      <itunes:title>All About Website Redesigns</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">acbd5ec1-2003-4975-bdde-d101a3f2c421</guid>
      <link>https://share.transistor.fm/s/05ddea05</link>
      <description>
        <![CDATA[<p>How should you work website redesigns into your Subscription Web Design Model? In this episode, I'll cover some considerations you need to think about and practical ways to implement this!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How should you work website redesigns into your Subscription Web Design Model? In this episode, I'll cover some considerations you need to think about and practical ways to implement this!</p>]]>
      </content:encoded>
      <pubDate>Thu, 17 Nov 2022 12:05:23 -0500</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/05ddea05/31d3fc20.mp3" length="18492707" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>1153</itunes:duration>
      <itunes:summary>How should you work website redesigns into your Subscription Web Design Model? In this episode, I'll cover some considerations you need to think about and practical ways to implement this!</itunes:summary>
      <itunes:subtitle>How should you work website redesigns into your Subscription Web Design Model? In this episode, I'll cover some considerations you need to think about and practical ways to implement this!</itunes:subtitle>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Start Charging More for Web Design Projects</title>
      <itunes:episode>12</itunes:episode>
      <podcast:episode>12</podcast:episode>
      <itunes:title>How to Start Charging More for Web Design Projects</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9563a1f1-d96c-4e66-9725-2c43f74ff0a1</guid>
      <link>https://share.transistor.fm/s/03a3270c</link>
      <description>
        <![CDATA[<p>Do you resent clients because they ask for a deal? Do you have money mindset issues? Do you think it's IMPOSSIBLE to charge more for your work? This is the episode for you. We'll talk about how to crush limiting beliefs and create a practical plan for charging more. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Do you resent clients because they ask for a deal? Do you have money mindset issues? Do you think it's IMPOSSIBLE to charge more for your work? This is the episode for you. We'll talk about how to crush limiting beliefs and create a practical plan for charging more. </p>]]>
      </content:encoded>
      <pubDate>Thu, 10 Nov 2022 10:58:23 -0500</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/03a3270c/4697fb7c.mp3" length="22239915" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>1387</itunes:duration>
      <itunes:summary>Do you resent clients because they ask for a deal? Do you have money mindset issues? Do you think it's IMPOSSIBLE to charge more for your work? This is the episode for you. We'll talk about how to crush limiting beliefs and create a practical plan for charging more. </itunes:summary>
      <itunes:subtitle>Do you resent clients because they ask for a deal? Do you have money mindset issues? Do you think it's IMPOSSIBLE to charge more for your work? This is the episode for you. We'll talk about how to crush limiting beliefs and create a practical plan for cha</itunes:subtitle>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Spend Your Time as a Business Owner</title>
      <itunes:episode>11</itunes:episode>
      <podcast:episode>11</podcast:episode>
      <itunes:title>How to Spend Your Time as a Business Owner</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">38247fe0-d330-40ff-aeb9-c73d835aa602</guid>
      <link>https://share.transistor.fm/s/785b970e</link>
      <description>
        <![CDATA[<p>Many of us are stuck in the "technician" mindset. In this episode, we'll talk about how you should spent your time as a BUSINESS owner to be more effective.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Many of us are stuck in the "technician" mindset. In this episode, we'll talk about how you should spent your time as a BUSINESS owner to be more effective.</p>]]>
      </content:encoded>
      <pubDate>Thu, 03 Nov 2022 11:54:19 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/785b970e/7b4c747f.mp3" length="13213849" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>823</itunes:duration>
      <itunes:summary>Many of us are stuck in the "technician" mindset. In this episode, we'll talk about how you should spent your time as a BUSINESS owner to be more effective.</itunes:summary>
      <itunes:subtitle>Many of us are stuck in the "technician" mindset. In this episode, we'll talk about how you should spent your time as a BUSINESS owner to be more effective.</itunes:subtitle>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Is Subscription Web Design Just a Fad?</title>
      <itunes:episode>10</itunes:episode>
      <podcast:episode>10</podcast:episode>
      <itunes:title>Is Subscription Web Design Just a Fad?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d8410c3b-2e2e-4f40-8a52-b7510f84aac1</guid>
      <link>https://share.transistor.fm/s/ce72709f</link>
      <description>
        <![CDATA[<p>Is it wise to move to subscription web design? What if it's just a fad that will phase out over time? In this episode, I deal with that tough question and talk through why I (spoiler alert!) do NOT think SWD is just a fad.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Is it wise to move to subscription web design? What if it's just a fad that will phase out over time? In this episode, I deal with that tough question and talk through why I (spoiler alert!) do NOT think SWD is just a fad.</p>]]>
      </content:encoded>
      <pubDate>Thu, 27 Oct 2022 11:12:36 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/ce72709f/2d7c1b7c.mp3" length="9653378" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>600</itunes:duration>
      <itunes:summary>Is it wise to move to subscription web design? What if it's just a fad that will phase out over time? In this episode, I deal with that tough question and talk through why I (spoiler alert!) do NOT think SWD is just a fad.</itunes:summary>
      <itunes:subtitle>Is it wise to move to subscription web design? What if it's just a fad that will phase out over time? In this episode, I deal with that tough question and talk through why I (spoiler alert!) do NOT think SWD is just a fad.</itunes:subtitle>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The 5 Subscription Web Design Models</title>
      <itunes:episode>9</itunes:episode>
      <podcast:episode>9</podcast:episode>
      <itunes:title>The 5 Subscription Web Design Models</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">1deaa496-a582-4e92-80a2-ac84cc497629</guid>
      <link>https://share.transistor.fm/s/91c66e13</link>
      <description>
        <![CDATA[<p>In this episode, I play an advanced training for you discussing the 5 different models of subscription web design. This one's PACKED with value and I know you're going to love it!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, I play an advanced training for you discussing the 5 different models of subscription web design. This one's PACKED with value and I know you're going to love it!</p>]]>
      </content:encoded>
      <pubDate>Thu, 20 Oct 2022 16:42:30 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/91c66e13/9592f918.mp3" length="44281205" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>2765</itunes:duration>
      <itunes:summary>In this episode, I play an advanced training for you discussing the 5 different models of subscription web design. This one's PACKED with value and I know you're going to love it!</itunes:summary>
      <itunes:subtitle>In this episode, I play an advanced training for you discussing the 5 different models of subscription web design. This one's PACKED with value and I know you're going to love it!</itunes:subtitle>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Why Subscriptions are the Future of Web Design</title>
      <itunes:episode>8</itunes:episode>
      <podcast:episode>8</podcast:episode>
      <itunes:title>Why Subscriptions are the Future of Web Design</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9294e0d8-dad3-4f83-badb-44e07080f1f1</guid>
      <link>https://share.transistor.fm/s/b17195e1</link>
      <description>
        <![CDATA[<p>The Subscription Web Design model is the future of web design, for a few VERY important reasons. In this episode, we discuss those reasons and a couple of practical tips for making this work in your marketing. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The Subscription Web Design model is the future of web design, for a few VERY important reasons. In this episode, we discuss those reasons and a couple of practical tips for making this work in your marketing. </p>]]>
      </content:encoded>
      <pubDate>Thu, 13 Oct 2022 12:24:17 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/b17195e1/b6c0c30c.mp3" length="20279563" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>1264</itunes:duration>
      <itunes:summary>The Subscription Web Design model is the future of web design, for a few VERY important reasons. In this episode, we discuss those reasons and a couple of practical tips for making this work in your marketing. </itunes:summary>
      <itunes:subtitle>The Subscription Web Design model is the future of web design, for a few VERY important reasons. In this episode, we discuss those reasons and a couple of practical tips for making this work in your marketing. </itunes:subtitle>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Fitting Subscription Web Design Into Your Current Business Model</title>
      <itunes:episode>7</itunes:episode>
      <podcast:episode>7</podcast:episode>
      <itunes:title>Fitting Subscription Web Design Into Your Current Business Model</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">46020737-248a-49b3-8cd3-1f019db473cc</guid>
      <link>https://share.transistor.fm/s/139516d7</link>
      <description>
        <![CDATA[<p>So how in the world do you start making subscription web design work once you decide it's time to give it a try? In this episode we'll talk through the financial and business considerations you need to be aware of so you can make it happen!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>So how in the world do you start making subscription web design work once you decide it's time to give it a try? In this episode we'll talk through the financial and business considerations you need to be aware of so you can make it happen!</p>]]>
      </content:encoded>
      <pubDate>Thu, 22 Sep 2022 17:30:27 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/139516d7/768bd7f6.mp3" length="18231659" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>1136</itunes:duration>
      <itunes:summary>So how in the world do you start making subscription web design work once you decide it's time to give it a try? In this episode we'll talk through the financial and business considerations you need to be aware of so you can make it happen!</itunes:summary>
      <itunes:subtitle>So how in the world do you start making subscription web design work once you decide it's time to give it a try? In this episode we'll talk through the financial and business considerations you need to be aware of so you can make it happen!</itunes:subtitle>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>All About Subscription Web Design Contracts</title>
      <itunes:episode>6</itunes:episode>
      <podcast:episode>6</podcast:episode>
      <itunes:title>All About Subscription Web Design Contracts</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">5b6e74f2-57cf-4626-b3c3-6e8ff3e1fd31</guid>
      <link>https://share.transistor.fm/s/de161a22</link>
      <description>
        <![CDATA[<p>CONTRACTS. I know, bummer subject, but trust me when I tell you, you NEED to have them. In this one, we cover all about why you need contracts, what should be in them, and more. To get my contract templates and save you loads of time, grab my Getting Started course at https://steveschramm.co/swd and use code PODCAST for a 20% discount.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>CONTRACTS. I know, bummer subject, but trust me when I tell you, you NEED to have them. In this one, we cover all about why you need contracts, what should be in them, and more. To get my contract templates and save you loads of time, grab my Getting Started course at https://steveschramm.co/swd and use code PODCAST for a 20% discount.</p>]]>
      </content:encoded>
      <pubDate>Thu, 15 Sep 2022 11:30:36 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/de161a22/3fa69c6c.mp3" length="20867413" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>1301</itunes:duration>
      <itunes:summary>CONTRACTS. I know, bummer subject, but trust me when I tell you, you NEED to have them. In this one, we cover all about why you need contracts, what should be in them, and more. To get my contract templates and save you loads of time, grab my Getting Started course at https://steveschramm.co/swd and use code PODCAST for a 20% discount.</itunes:summary>
      <itunes:subtitle>CONTRACTS. I know, bummer subject, but trust me when I tell you, you NEED to have them. In this one, we cover all about why you need contracts, what should be in them, and more. To get my contract templates and save you loads of time, grab my Getting Star</itunes:subtitle>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>5 Advantages of Subscription Web Design Over Traditional Pricing Models</title>
      <itunes:episode>5</itunes:episode>
      <podcast:episode>5</podcast:episode>
      <itunes:title>5 Advantages of Subscription Web Design Over Traditional Pricing Models</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">03d7a2bd-40a6-46e5-8c1f-e0472bfb8ad7</guid>
      <link>https://share.transistor.fm/s/3ec2480e</link>
      <description>
        <![CDATA[<p>Traditional website pricing is dead. That's a bold claim, but I don't see how you could beat the advantages of Subscription Web Design in any traditional model. Here are my thoughts!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Traditional website pricing is dead. That's a bold claim, but I don't see how you could beat the advantages of Subscription Web Design in any traditional model. Here are my thoughts!</p>]]>
      </content:encoded>
      <pubDate>Tue, 13 Sep 2022 14:35:45 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/3ec2480e/ed959e68.mp3" length="17528551" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>1092</itunes:duration>
      <itunes:summary>Traditional website pricing is dead. That's a bold claim, but I don't see how you could beat the advantages of Subscription Web Design in any traditional model. Here are my thoughts!</itunes:summary>
      <itunes:subtitle>Traditional website pricing is dead. That's a bold claim, but I don't see how you could beat the advantages of Subscription Web Design in any traditional model. Here are my thoughts!</itunes:subtitle>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The 5 Mechanics of Subscription Web Design</title>
      <itunes:episode>4</itunes:episode>
      <podcast:episode>4</podcast:episode>
      <itunes:title>The 5 Mechanics of Subscription Web Design</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f7aea500-e87b-4022-a113-4858e23ce9eb</guid>
      <link>https://share.transistor.fm/s/24cc8181</link>
      <description>
        <![CDATA[<p>It took me 7 years to learn these 5 lessons. Take them to heart, act on them now, and you can shortcut the time it takes to build a well-rounded subscription web design business. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>It took me 7 years to learn these 5 lessons. Take them to heart, act on them now, and you can shortcut the time it takes to build a well-rounded subscription web design business. </p>]]>
      </content:encoded>
      <pubDate>Thu, 08 Sep 2022 12:40:55 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/24cc8181/20554ede.mp3" length="24676005" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>1539</itunes:duration>
      <itunes:summary>It took me 7 years to learn these 5 lessons. Take them to heart, act on them now, and you can shortcut the time it takes to build a well-rounded subscription web design business. </itunes:summary>
      <itunes:subtitle>It took me 7 years to learn these 5 lessons. Take them to heart, act on them now, and you can shortcut the time it takes to build a well-rounded subscription web design business. </itunes:subtitle>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Market Your Subscription Web Design Business</title>
      <itunes:episode>3</itunes:episode>
      <podcast:episode>3</podcast:episode>
      <itunes:title>How to Market Your Subscription Web Design Business</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9f999129-8a57-4bc4-8433-272aec9f82d0</guid>
      <link>https://share.transistor.fm/s/5e60d951</link>
      <description>
        <![CDATA[<p>Ok, so you want to try out subscription web design, but you're not sure how or where to get clients. I've got you covered in this episode!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Ok, so you want to try out subscription web design, but you're not sure how or where to get clients. I've got you covered in this episode!</p>]]>
      </content:encoded>
      <pubDate>Fri, 02 Sep 2022 12:28:59 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/5e60d951/902afae6.mp3" length="20506381" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>1279</itunes:duration>
      <itunes:summary>Ok, so you want to try out subscription web design, but you're not sure how or where to get clients. I've got you covered in this episode!</itunes:summary>
      <itunes:subtitle>Ok, so you want to try out subscription web design, but you're not sure how or where to get clients. I've got you covered in this episode!</itunes:subtitle>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Possibilities with Subscription Web Design</title>
      <itunes:episode>2</itunes:episode>
      <podcast:episode>2</podcast:episode>
      <itunes:title>The Possibilities with Subscription Web Design</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/a216e0ab</link>
      <description>
        <![CDATA[<p>Subscription web design has changed EVERYTHING - literally - about my life. There are so many awesome possibilities, and I can't wait to share them with you in this episode!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Subscription web design has changed EVERYTHING - literally - about my life. There are so many awesome possibilities, and I can't wait to share them with you in this episode!</p>]]>
      </content:encoded>
      <pubDate>Fri, 02 Sep 2022 12:28:12 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/a216e0ab/06f93810.mp3" length="24772144" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>1545</itunes:duration>
      <itunes:summary>Subscription web design has changed EVERYTHING - literally - about my life. There are so many awesome possibilities, and I can't wait to share them with you in this episode!</itunes:summary>
      <itunes:subtitle>Subscription web design has changed EVERYTHING - literally - about my life. There are so many awesome possibilities, and I can't wait to share them with you in this episode!</itunes:subtitle>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How I Quit My Job with Subscription Web Design</title>
      <itunes:episode>1</itunes:episode>
      <podcast:episode>1</podcast:episode>
      <itunes:title>How I Quit My Job with Subscription Web Design</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/9ee48fc8</link>
      <description>
        <![CDATA[<p>I was able to quit my job by designing client websites on a subscription model. Here's how I did it!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>I was able to quit my job by designing client websites on a subscription model. Here's how I did it!</p>]]>
      </content:encoded>
      <pubDate>Fri, 02 Sep 2022 12:27:13 -0400</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/9ee48fc8/201d2228.mp3" length="17403795" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>1085</itunes:duration>
      <itunes:summary>I was able to quit my job by designing client websites on a subscription model. Here's how I did it!</itunes:summary>
      <itunes:subtitle>I was able to quit my job by designing client websites on a subscription model. Here's how I did it!</itunes:subtitle>
      <itunes:keywords>web design, website design, business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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