Welcome back to the Stupid, Simple Marketing podcast! This week, hosts Brad Alexander and Bryan Fittin sit down with Blake Binns from Good Advice for part two of their honest and practical conversation about marketing strategy for solo marketers and small teams. If you’ve ever felt like strategy is just a buzzword thrown around in business meetings, this episode is for you.

In this episode, Blake, Brad, and Bryan cut through the clutter and hype around marketing strategy. They explore why true strategy isn’t about chasing every shiny new platform or trend, but instead about clearly choosing what not to do. You’ll get real-world stories about resisting the urge to jump on trends like AI, the importance of ignoring unhelpful outside advice, and learning how to say no so you can stay focused on what actually works for your business. 

They also talk through how to define what winning really looks like for your organization, and the value of balancing both creativity and data-driven decision making. Along the way, you’ll hear candid insights and relatable struggles, including how to manage feedback from bosses who may not fully understand marketing, how to present ideas and set realistic expectations, and why almost every success story is built on a long trail of mistakes and iterations.

Whether you’re the only marketer in the building or leading a tiny team with big goals and limited budgets, this episode is packed with advice, encouragement, and tactical tips you can actually use. Tune in to learn how to make marketing simpler, smarter, and just a little less overwhelming!

Show Notes

00:00 Introduction

05:38 Avoiding “Shiny Object Syndrome”

08:35 Defining Goals and Avoiding Distractions

12:51 Handling Unsolicited Advice

17:18 Why Data Matters for Brands

21:31 Focusing on Brand Awareness Strategy

26:56 Building a Reliable Sales System

28:08 Closing Thoughts

Links

Bryan Fittin

Go Rogue Studio

Brad Alexander

ClarityFirst Marketing

Blake Binns

Good Advice

Welcome back to the Stupid, Simple Marketing podcast! In this episode, Bryan Fittin and Brad Alexander are joined once again by the insightful Heather Applegate of PivotX Coaching, diving deep into the ins and outs of personal branding for leaders and marketers. If you've ever struggled to get yourself—or your team’s leader—comfortable in front of the camera, this conversation is packed with practical advice and mindset shifts to help you break through those barriers.

Heather tackles topics like overcoming imposter syndrome, finding your authentic voice, and the real value of showing up with authority for your company’s brand. She shares tactical steps to ease the reluctance around creating video content, including her favorite low-pressure practice tools and why sometimes, you might just need to “leave your humility at home” to claim your space as a leader.

Whether you’re a solo marketer, an executive, or someone trying to rally your company to build a stronger brand presence, get ready for actionable tips, fresh perspectives, and a dose of encouragement. Tune in to learn how bringing the human element to your brand can transform everything from recruitment to customer engagement—and why consistency and a clear point of view are truly game changers.

Show Notes

00:00 Introduction

03:39 Leveraging Personal Branding Tactics

08:03 Choosing Company Spokespersons Wisely

11:50 Simple Video Production Tips

16:45 Serve the One Watching

19:24 Defining and Targeting Leadership Coaching

25:08 Boosting Visibility and Connection

27:56 Closing Thoughts

Links

Bryan Fittin

Go Rogue Studio

Brad Alexander

ClarityFirst Marketing

Heather Applegate

Pivot X

Welcome back to the Stupid, Simple Marketing podcast! In this episode, hosts Brad Alexander and Bryan Fittin dive into the power of an old-school tactic that might sound almost retro—actually picking up the phone and calling your prospects, previous clients, and even business friends. While most marketers are busy chasing the latest digital hacks, Brad and Bryan challenge you to stand out in today's hyper-digital world by creating genuine, human connections, one phone call at a time.

You’ll hear real stories about overcoming awkwardness, tips for re-engaging old contacts, and even creative ways to add an incentive to get the conversation started. They don’t stop at just why calls matter, but get tactical, sharing scripts, mistakes to avoid, and clever ideas to spark meaningful conversations with the people who already know and love your business.

If you've ever struggled to cut through the digital noise, re-ignite past relationships, or simply "land the plane" in a sales call, this episode is for you. Grab your phone, and get ready to reconnect—marketing doesn’t get much simpler than this!

Show Notes

00:00 Introduction

04:47 The Impact of an Unexpected Phone Call

07:00 Reconnecting After Years Apart

12:58 Getting Started with Outreach

16:30 Valuing Time Through Thoughtful Gifts

19:41 Pipeline Management Insights

22:44 Authentic Connections Through Check-Ins

29:10 Custom Gifts for Client Connection

33:12 Closing Thoughts

Links

Bryan Fittin

Go Rogue Studio

Brad Alexander

ClarityFirst Marketing

Welcome back to the Stupid, Simple Marketing podcast! In this episode, your hosts Bryan Fittin and Brad Alexander take on one of the most confusing and commonly misunderstood topics in digital marketing: SEO. If you’ve ever felt like search engine optimization is some kind of wizardry reserved for techies and code-breakers, you’re definitely not alone. But today, Cari Kaufman, founder of Storyteller Wordsmith, is here to prove that with a bit of intention and the right best practices, anyone can improve their website’s ranking without needing to be a master web developer.

In this conversation, Brad, Bryan, and Cari break down what’s changed in SEO over the years and why it doesn’t have to feel overwhelming. Cari shares the most common mistakes business owners make, elaborating on how to focus on quality content over simply churning out more. She also shares why your FAQ section is SEO gold, and how to develop a basic but effective keyword strategy for your core pages, even if you’ve never touched SEO before.

Whether you run a local business wanting to stand out in your own town or you’re dreaming of national reach, this episode is packed with actionable tips. Tune in to find out how to get found online, build trust with both search engines and your customers, and finally turn your website into a powerful tool that actually works for you. This is SEO made stupid simple!

Show Notes

00:00 Introduction

03:59 SEO Rankings: Magic and Strategy

09:41 Better Content, Not More

11:50 Keyword Basics for Beginners

15:21 Balancing Keywords and User Engagement

17:23 Building Trust with SEO Strategies

22:03 Closing Thoughts 

Links

Bryan Fittin

Go Rogue Studio

Brad Alexander

ClarityFirst Marketing

Cari Kaufman

Storyteller Wordsmith

Welcome to another episode of Stupid, Simple Marketing! Today, Bryan Fittin and Brad Alexander are back in the studio to tackle a topic every marketer and business owner faces: how to nail your messaging so it’s not just clever, it’s crystal clear and authentically you.

Kicking things off with a focus on authenticity in branding, Bryan and Brad discuss the importance of diagnosing your customer’s pain points before selling them your solution. They share why so many businesses overlook the “simple stuff” like website copy, LinkedIn bios, and even email responses, despite these being the foundation of effective marketing.

Throughout the episode, the hosts workshop real-world messaging challenges from various industries. They highlight the significance of stating exactly what you do and what makes you different, steering clear of vague or generic claims like “we care about our customers.” Instead, they emphasize the power of directness: whether that’s a dentist making visits fun for kids or a landscaping company turning neglected yards into family oases.

You’ll also hear their honest takes on why “lazy creativity” and cute taglines often fall flat, and how a team-wide approach to consistent messaging can transform your marketing results. Bryan and Brad will help you rethink how you talk about your business so you can stand out, connect, and ultimately, sell more. If you’re ready to see immediate improvements in your brand communication, this conversation is packed with value you can use right away!

Show Notes

00:00 Introduction

03:41 Clearly Communicate What You Do

07:19 Strategic Marketing Diagnosis Explained

14:16 Differentiation Through Core Values

16:30 Refining Messaging Experiment

24:35 Brainstorm, Plan, Act

25:40 Closing Thoughts

Links

Bryan Fittin

Go Rogue Studio

Brad Alexander

ClarityFirst Marketing

Welcome to another episode of Stupid, Simple Marketing! Today, hosts Brad Alexander and Bryan Fittin sit down with Blake Binns, the founder of Good Advice, a growth-focused consulting company that helps small businesses stand out and make more money. In this episode, we dive deep into the world of content creation, with a special focus on podcasting as a practical content platform.

Blake draws on six years of experience posting consistent content and shares the real, unfiltered challenges and wins of building an authentic brand online. Together, the group discusses the realities behind flashy marketing promises, why committing to content is a long-term game, and the critical importance of building trust through authenticity rather than perfection.

Listen in for honest advice on choosing the right content channel, setting realistic expectations, and discovering why even the most niche audiences are worth showing up for—every single time. Whether you're flying solo in your business’s marketing efforts or just getting started in the podcasting game, you'll walk away with stupid, simple actionable steps to help your brand grow. Let's get into it!

Show Notes

(00:00) Introduction

(04:29) Content Strategies That Work

(09:36) New Business Marketing Struggles

(11:53) Scalability in Content Creation

(14:28) Balancing Budget and Content Quality

(17:20) How Building Trust Takes Consistence

(22:22) The Importance of Committing to Your Voice

(24:38) Start Easy, Focus on the Next Medium

Links

Bryan Fittin

Go Rogue Studio

Brad Alexander

ClarityFirst Marketing

Blake Binns

Good Advice

From the importance of hiring slow and parting ways quickly, to letting go of control and providing opportunities for safe failure, Heather gets real about what it takes not only to grow your team, but to keep the right people motivated and thriving. Whether you’re a business owner, the lone marketer, or starting to scale, this episode is packed with actionable advice on everything from interviewing and onboarding, to feedback and building trust. If you’re ready to get smarter about team-building—and maybe relinquish some control for the greater good—this episode is for you!

Show Notes
00:00 Navigating People in Leadership

03:24 Marketing Role Prioritization Guide

07:00 Self-Discovery Through Working Genius

12:45 Open Conversations in Hiring

15:03 Effective Interviewing with Practical Testing

16:49 Embracing Growth in New Roles

20:25 Let Go of the Vine

24:43 Building Collaborative, Trust-Based Team Culture

27:26 Hiring and Leadership Insights

Links
Bryan Fittin

Go Rogue Studio

Brad Alexander

ClarityFirst Marketing

Heather Applegate

Pivot X

Whether you’re a business owner, marketing director, or the one-person marketing department, Bryan and Brad share actionable advice and relatable stories to help you focus on what works without the stress of overcomplicating your strategy. The hosts also tease upcoming guests, practical challenges, and tactical takeaways designed to bring confidence and simplicity back to your marketing journey. If you’re ready to ditch the chaos and start getting optimal outcomes with stupid, simple marketing, you’re in the right place!

Links
Bryan Fittin

Go Rogue Studio

Brad Alexander

ClarityFirst Marketing

In this trailer, Brad and Bryan introduce The Stupid, Simple Marketing Podcast — a show where each week, they break down one clear, actionable tactic you can use today to grow your business. No jargon. No funnel bro nonsense. Just real marketing that works.

Whether you're trying to get more leads, boost sales, or win back old customers — this is your new secret weapon.

Subscribe now, and let’s make marketing stupid simple.