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    <title>The Story Forge</title>
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    <description>The collected stories of people making things that matter and inspiring others to do the same.</description>
    <copyright>Copyright 2023 by Nymblesmith. All rights reserved.</copyright>
    <podcast:guid>e049c80b-6e0b-5aa1-a19b-a17f1f0fe09f</podcast:guid>
    <podcast:locked>yes</podcast:locked>
    <podcast:funding url="https://www.patreon.com/makingthingsmatters">Support this podcast on Patreon</podcast:funding>
    <podcast:trailer pubdate="Wed, 08 Apr 2020 17:00:00 -0400" url="https://media.transistor.fm/72075374/436be310.mp3" length="2931796" type="audio/mpeg" season="1">The Story Forge Podcast - Introduction</podcast:trailer>
    <language>en</language>
    <pubDate>Mon, 27 Apr 2026 20:23:10 -0400</pubDate>
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      <title>The Story Forge</title>
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    <itunes:category text="Society &amp; Culture"/>
    <itunes:category text="Business"/>
    <itunes:type>episodic</itunes:type>
    <itunes:author>Lyle Smith</itunes:author>
    <itunes:image href="https://img.transistorcdn.com/VGs6FtbDZcodi7vxm1tPYykLiNcsTn4YzwcHp3nC14s/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzkyOTEvMTY0NzEx/MzI0MS1hcnR3b3Jr/LmpwZw.jpg"/>
    <itunes:summary>The collected stories of people making things that matter and inspiring others to do the same.</itunes:summary>
    <itunes:subtitle>The collected stories of people making things that matter and inspiring others to do the same..</itunes:subtitle>
    <itunes:keywords>brand story, branding, business storytelling, entrepreneur, small business</itunes:keywords>
    <itunes:owner>
      <itunes:name>Lyle Smith</itunes:name>
    </itunes:owner>
    <itunes:complete>No</itunes:complete>
    <itunes:explicit>No</itunes:explicit>
    <item>
      <title>Run Wise. Run Healthy. - Bjorn Anderson</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>65</itunes:episode>
      <podcast:episode>65</podcast:episode>
      <itunes:title>Run Wise. Run Healthy. - Bjorn Anderson</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://the-story-forge.transistor.fm/s5/65</link>
      <description>
        <![CDATA[<p>In this episode, we sit down with <strong>Bjorn Anderson</strong>, founder of <strong>RunWise</strong>, a new platform built to help runners train smarter and stay healthy. A lifelong student of endurance sport, Bjorn has become increasingly focused on one question: <em>why do so many runners get hurt while trying to get better?</em></p><p>Drawing from coaching insight, training data, and the lived experience of thousands of runners, Bjorn explains how small daily decisions—mileage, recovery, intensity, and life stress—combine to shape injury risk. His answer is RunWise: a system designed to evaluate a runner’s training day by day, offering a simple <strong>red, yellow, green risk assessment</strong> that helps athletes avoid the mistakes that derail seasons.</p><p>We talk about marathon training, the unique challenges facing masters runners, and the philosophy behind sustainable performance. If you care about running longer, healthier, and wiser, this conversation will change the way you think about training.</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, we sit down with <strong>Bjorn Anderson</strong>, founder of <strong>RunWise</strong>, a new platform built to help runners train smarter and stay healthy. A lifelong student of endurance sport, Bjorn has become increasingly focused on one question: <em>why do so many runners get hurt while trying to get better?</em></p><p>Drawing from coaching insight, training data, and the lived experience of thousands of runners, Bjorn explains how small daily decisions—mileage, recovery, intensity, and life stress—combine to shape injury risk. His answer is RunWise: a system designed to evaluate a runner’s training day by day, offering a simple <strong>red, yellow, green risk assessment</strong> that helps athletes avoid the mistakes that derail seasons.</p><p>We talk about marathon training, the unique challenges facing masters runners, and the philosophy behind sustainable performance. If you care about running longer, healthier, and wiser, this conversation will change the way you think about training.</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </content:encoded>
      <pubDate>Tue, 10 Mar 2026 05:00:00 -0400</pubDate>
      <author>Lyle Smith</author>
      <enclosure url="https://media.transistor.fm/5f3b6efe/b712e68c.mp3" length="141485224" type="audio/mpeg"/>
      <itunes:author>Lyle Smith</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/gm8EteRwLQAJsi6Rw8gvDTwZ9JQ8hbc8vQ4yx0vmwyc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kMGZk/OTQyYzg1MGY4NjQz/NjVmZWZlYzMwZjM2/YWFmOS5wbmc.jpg"/>
      <itunes:duration>4419</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, we sit down with <strong>Bjorn Anderson</strong>, founder of <strong>RunWise</strong>, a new platform built to help runners train smarter and stay healthy. A lifelong student of endurance sport, Bjorn has become increasingly focused on one question: <em>why do so many runners get hurt while trying to get better?</em></p><p>Drawing from coaching insight, training data, and the lived experience of thousands of runners, Bjorn explains how small daily decisions—mileage, recovery, intensity, and life stress—combine to shape injury risk. His answer is RunWise: a system designed to evaluate a runner’s training day by day, offering a simple <strong>red, yellow, green risk assessment</strong> that helps athletes avoid the mistakes that derail seasons.</p><p>We talk about marathon training, the unique challenges facing masters runners, and the philosophy behind sustainable performance. If you care about running longer, healthier, and wiser, this conversation will change the way you think about training.</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </itunes:summary>
      <itunes:keywords>brand story, branding, business storytelling, entrepreneur, small business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Friday at the Carnival - Dave Johnson</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>7</itunes:episode>
      <podcast:episode>7</podcast:episode>
      <itunes:title>Friday at the Carnival - Dave Johnson</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">25947799-ed7b-477a-8781-9485af6cf867</guid>
      <link>https://the-story-forge.transistor.fm/s1/7</link>
      <description>
        <![CDATA[<p>The Penn Relays is the biggest and most historical track and field meet in America and, founded in 1895, one of the longest-running sporting events in the country and the world. Every year over the last Thursday, Friday, and Saturday in April, track fans from across the country and around the world descend on Philadelphia to witness some of the best sprinters, jumpers, throwers, and distance runners compete in all manner of relay events. Athletes from grammar school to high school to college and beyond dream of stepping onto Franklin Field to take their place in the pantheon.</p><p>Learn more about this amazing tradition - <a href="https://pennrelays.com/">https://pennrelays.com/</a></p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The Penn Relays is the biggest and most historical track and field meet in America and, founded in 1895, one of the longest-running sporting events in the country and the world. Every year over the last Thursday, Friday, and Saturday in April, track fans from across the country and around the world descend on Philadelphia to witness some of the best sprinters, jumpers, throwers, and distance runners compete in all manner of relay events. Athletes from grammar school to high school to college and beyond dream of stepping onto Franklin Field to take their place in the pantheon.</p><p>Learn more about this amazing tradition - <a href="https://pennrelays.com/">https://pennrelays.com/</a></p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </content:encoded>
      <pubDate>Thu, 24 Apr 2025 11:33:29 -0400</pubDate>
      <author>Lyle Smith</author>
      <enclosure url="https://media.transistor.fm/f1234168/2df03585.mp3" length="59607437" type="audio/mpeg"/>
      <itunes:author>Lyle Smith</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/6P-rPg0KUXtb01BW7XwSI2zUthKZoCeSK-GpaEiXi50/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzI0NTU5MC8x/NTg3NzYxMjQ1LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2480</itunes:duration>
      <itunes:summary>We talk to Dave Johnson, Meet Director of the Penn Relays. Cancelled for the first time in it's 126-year history.</itunes:summary>
      <itunes:subtitle>We talk to Dave Johnson, Meet Director of the Penn Relays. Cancelled for the first time in it's 126-year history.</itunes:subtitle>
      <itunes:keywords>brand story, branding, business storytelling, entrepreneur, small business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>ENCORE: Coogan's Finish Line - RIP Peter Walsh</title>
      <itunes:season>4</itunes:season>
      <podcast:season>4</podcast:season>
      <itunes:episode>64</itunes:episode>
      <podcast:episode>64</podcast:episode>
      <itunes:title>ENCORE: Coogan's Finish Line - RIP Peter Walsh</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e632465d-59da-470d-8180-21ad1a3cbfb8</guid>
      <link>https://the-story-forge.transistor.fm/s4/64</link>
      <description>
        <![CDATA[<p>April 18, 2025. NEW YORK - Peter Walsh passed away today at 1pm Eastern time. He was a saloon keeper, a musician, a poet, an entrepreneur, an employer, a father, a husband and a friend. But mostly, he was joy wrapped up in a human-shaped package. He was known to us as a track fan and one of the owners of Coogan's Bar just up the street from The Armory. Here, we post the interview we did with him in 2020 just after Coogan's closed for good, an unfortunate victim of the COVID pandemic. Today we bid Peter a fond and tearful farewell and say we'll look forward to meeting him again on the other side of the track.</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>April 18, 2025. NEW YORK - Peter Walsh passed away today at 1pm Eastern time. He was a saloon keeper, a musician, a poet, an entrepreneur, an employer, a father, a husband and a friend. But mostly, he was joy wrapped up in a human-shaped package. He was known to us as a track fan and one of the owners of Coogan's Bar just up the street from The Armory. Here, we post the interview we did with him in 2020 just after Coogan's closed for good, an unfortunate victim of the COVID pandemic. Today we bid Peter a fond and tearful farewell and say we'll look forward to meeting him again on the other side of the track.</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </content:encoded>
      <pubDate>Fri, 18 Apr 2025 21:08:21 -0400</pubDate>
      <author>Lyle Smith</author>
      <enclosure url="https://media.transistor.fm/e1b0ea7c/c2e11af9.mp3" length="92513274" type="audio/mpeg"/>
      <itunes:author>Lyle Smith</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/-JOppRAgtXaork7WWYe2w5X8JNAFbAcm-_bfoYQwvqo/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85ZGI0/NGVlNTQ0ZTkxMTIy/ZDg3YTZmZmJiOTBm/N2QxMi5wbmc.jpg"/>
      <itunes:duration>3852</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>April 18, 2025. NEW YORK - Peter Walsh passed away today at 1pm Eastern time. He was a saloon keeper, a musician, a poet, an entrepreneur, an employer, a father, a husband and a friend. But mostly, he was joy wrapped up in a human-shaped package. He was known to us as a track fan and one of the owners of Coogan's Bar just up the street from The Armory. Here, we post the interview we did with him in 2020 just after Coogan's closed for good, an unfortunate victim of the COVID pandemic. Today we bid Peter a fond and tearful farewell and say we'll look forward to meeting him again on the other side of the track.</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </itunes:summary>
      <itunes:keywords>brand story, branding, business storytelling, entrepreneur, small business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Turning it Upside Down - James Whittaker</title>
      <itunes:season>4</itunes:season>
      <podcast:season>4</podcast:season>
      <itunes:episode>63</itunes:episode>
      <podcast:episode>63</podcast:episode>
      <itunes:title>Turning it Upside Down - James Whittaker</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">833805ac-7d94-4373-b7e4-b2ac8f51df17</guid>
      <link>https://the-story-forge.transistor.fm/s4/63</link>
      <description>
        <![CDATA[<p>Learn more about James and his business at <a href="https://theambitiousexec.com/">The Ambitious Exec &gt;&gt;&gt;</a><br>OR<br>Download his free white paper from his LinkedIn profile. This, alone, is worth the price of admission. <a href="https://www.linkedin.com/in/jameshwhittaker/">Link here &gt;&gt;&gt;</a></p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Learn more about James and his business at <a href="https://theambitiousexec.com/">The Ambitious Exec &gt;&gt;&gt;</a><br>OR<br>Download his free white paper from his LinkedIn profile. This, alone, is worth the price of admission. <a href="https://www.linkedin.com/in/jameshwhittaker/">Link here &gt;&gt;&gt;</a></p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </content:encoded>
      <pubDate>Thu, 29 Aug 2024 13:36:25 -0400</pubDate>
      <author>Lyle Smith</author>
      <enclosure url="https://media.transistor.fm/19448ea3/502bb6fe.mp3" length="109406087" type="audio/mpeg"/>
      <itunes:author>Lyle Smith</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/CVZtLMo0e9g7yC_RVW8ui_g0-eCKY9JjmBzG1wuvwww/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yZjFl/YWVkZTFiZWE1ODg0/OGRkM2Y2ZWRlNzM1/OTNjMS5wbmc.jpg"/>
      <itunes:duration>4557</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Learn more about James and his business at <a href="https://theambitiousexec.com/">The Ambitious Exec &gt;&gt;&gt;</a><br>OR<br>Download his free white paper from his LinkedIn profile. This, alone, is worth the price of admission. <a href="https://www.linkedin.com/in/jameshwhittaker/">Link here &gt;&gt;&gt;</a></p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </itunes:summary>
      <itunes:keywords>brand story, branding, business storytelling, entrepreneur, small business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/19448ea3/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Hot Type - Why The Sting Matters - to me</title>
      <itunes:season>4</itunes:season>
      <podcast:season>4</podcast:season>
      <itunes:episode>62</itunes:episode>
      <podcast:episode>62</podcast:episode>
      <itunes:title>Hot Type - Why The Sting Matters - to me</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">36690768-afdc-4e92-ad42-151ab49f3001</guid>
      <link>https://the-story-forge.transistor.fm/s4/62</link>
      <description>
        <![CDATA[<p>Visit Nymblesmith to learn more about The Sheet and how it developed.<br>https://www.nymblesmith.com/the-sheet</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Visit Nymblesmith to learn more about The Sheet and how it developed.<br>https://www.nymblesmith.com/the-sheet</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </content:encoded>
      <pubDate>Tue, 20 Aug 2024 15:22:56 -0400</pubDate>
      <author>Lyle Smith</author>
      <enclosure url="https://media.transistor.fm/b612b02e/3dfef39f.mp3" length="15334922" type="audio/mpeg"/>
      <itunes:author>Lyle Smith</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/Hsk3LRzbD9Sw3RmPT5X7BvUKgfbm1sfzPemykCpRi7o/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mZGM0/NjVmOGIzMTllZmQw/YTAxYjk3NzQwMmQ2/MjcyMi5wbmc.jpg"/>
      <itunes:duration>638</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Visit Nymblesmith to learn more about The Sheet and how it developed.<br>https://www.nymblesmith.com/the-sheet</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </itunes:summary>
      <itunes:keywords>brand story, branding, business storytelling, entrepreneur, small business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/b612b02e/transcription.vtt" type="text/vtt" rel="captions"/>
      <podcast:transcript url="https://share.transistor.fm/s/b612b02e/transcription.srt" type="application/x-subrip" rel="captions"/>
      <podcast:transcript url="https://share.transistor.fm/s/b612b02e/transcription.json" type="application/json" rel="captions"/>
      <podcast:transcript url="https://share.transistor.fm/s/b612b02e/transcription.txt" type="text/plain"/>
      <podcast:transcript url="https://share.transistor.fm/s/b612b02e/transcription" type="text/html"/>
    </item>
    <item>
      <title>Voicing a Sport - Alex Cuesta &amp; Dave Hyatt</title>
      <itunes:season>4</itunes:season>
      <podcast:season>4</podcast:season>
      <itunes:episode>61</itunes:episode>
      <podcast:episode>61</podcast:episode>
      <itunes:title>Voicing a Sport - Alex Cuesta &amp; Dave Hyatt</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">70e4a6b7-23e5-4cd4-8879-52ff24aca1d9</guid>
      <link>https://the-story-forge.transistor.fm/s4/61</link>
      <description>
        <![CDATA[<p>Alex Cuesta and Dave Hyatt are first and foremost, fans. They’ve been athletes themselves. And coaches. They’re teachers and friends. But maybe more than anything, they’re fans. They love track &amp; field and cross country. And that is what inspired them to start the Running in Ovals podcast dedicated to the sport, the practitioners of the sport, fans of the sport, and they’ve adopted a mission of building and growing the sports of track &amp; field and cross country running from the grass roots. They talk to everyone from the high school level to the pro level. They talk to the reporters and promoters of the sport. Officials and parents and try to address everything in between as advocates for a sport that deserves more.</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Alex Cuesta and Dave Hyatt are first and foremost, fans. They’ve been athletes themselves. And coaches. They’re teachers and friends. But maybe more than anything, they’re fans. They love track &amp; field and cross country. And that is what inspired them to start the Running in Ovals podcast dedicated to the sport, the practitioners of the sport, fans of the sport, and they’ve adopted a mission of building and growing the sports of track &amp; field and cross country running from the grass roots. They talk to everyone from the high school level to the pro level. They talk to the reporters and promoters of the sport. Officials and parents and try to address everything in between as advocates for a sport that deserves more.</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </content:encoded>
      <pubDate>Thu, 18 Jul 2024 22:31:53 -0400</pubDate>
      <author>Lyle Smith</author>
      <enclosure url="https://media.transistor.fm/77f82f6c/e9527f53.mp3" length="130033187" type="audio/mpeg"/>
      <itunes:author>Lyle Smith</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/CtnANs26h1zqC_JVDB1LhP0c-xXpqgZQ1zOyom--Hkk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yODA1/ZWViNWUxMzI2ZTdl/NDY3MDUzNzQxYjE4/OWFhMS5wbmc.jpg"/>
      <itunes:duration>5417</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Alex Cuesta and Dave Hyatt are first and foremost, fans. They’ve been athletes themselves. And coaches. They’re teachers and friends. But maybe more than anything, they’re fans. They love track &amp; field and cross country. And that is what inspired them to start the Running in Ovals podcast dedicated to the sport, the practitioners of the sport, fans of the sport, and they’ve adopted a mission of building and growing the sports of track &amp; field and cross country running from the grass roots. They talk to everyone from the high school level to the pro level. They talk to the reporters and promoters of the sport. Officials and parents and try to address everything in between as advocates for a sport that deserves more.</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </itunes:summary>
      <itunes:keywords>brand story, branding, business storytelling, entrepreneur, small business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Above and Beyond - Chris Miller</title>
      <itunes:season>4</itunes:season>
      <podcast:season>4</podcast:season>
      <itunes:episode>60</itunes:episode>
      <podcast:episode>60</podcast:episode>
      <itunes:title>Above and Beyond - Chris Miller</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3d563200-e5c6-486a-bc01-dfb7b1167320</guid>
      <link>https://the-story-forge.transistor.fm/s4/60</link>
      <description>
        <![CDATA[<p>Today, we're talking about helping people. Specifically in their careers. What we've landed on is that sometimes, maybe more than sometimes, old school makes all the difference. I've known Chris Miller for - sheesh - more than the last two decades. I got to know him when he was placing me for some creative jobs. He's recently - that is over the past couple of years - gone out on his own to create a creative staffing agency called Topfolio. </p><p><br></p><p>His approach has always been particularly human, which is why I liked him right off the bat. He wasn't just about numbers, because he understood the quality work we were all after in that field was never JUST about numbers. It was about the people and how they felt and what they believed about things.</p><p><br></p><p>And I think that matters. I think that will always matter.</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Today, we're talking about helping people. Specifically in their careers. What we've landed on is that sometimes, maybe more than sometimes, old school makes all the difference. I've known Chris Miller for - sheesh - more than the last two decades. I got to know him when he was placing me for some creative jobs. He's recently - that is over the past couple of years - gone out on his own to create a creative staffing agency called Topfolio. </p><p><br></p><p>His approach has always been particularly human, which is why I liked him right off the bat. He wasn't just about numbers, because he understood the quality work we were all after in that field was never JUST about numbers. It was about the people and how they felt and what they believed about things.</p><p><br></p><p>And I think that matters. I think that will always matter.</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </content:encoded>
      <pubDate>Thu, 11 Jul 2024 17:29:00 -0400</pubDate>
      <author>Lyle Smith</author>
      <enclosure url="https://media.transistor.fm/d31c6118/f0d27338.mp3" length="82341574" type="audio/mpeg"/>
      <itunes:author>Lyle Smith</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/PBMCRi9XGZTiN2HLxrCNSYx9Gk6xP0a2SC1ezirrNwI/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wZGMx/NGIwODRkODY1YTE3/N2VkNjc3YzE1NTI1/MWNhMC5wbmc.jpg"/>
      <itunes:duration>3428</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Today, we're talking about helping people. Specifically in their careers. What we've landed on is that sometimes, maybe more than sometimes, old school makes all the difference. I've known Chris Miller for - sheesh - more than the last two decades. I got to know him when he was placing me for some creative jobs. He's recently - that is over the past couple of years - gone out on his own to create a creative staffing agency called Topfolio. </p><p><br></p><p>His approach has always been particularly human, which is why I liked him right off the bat. He wasn't just about numbers, because he understood the quality work we were all after in that field was never JUST about numbers. It was about the people and how they felt and what they believed about things.</p><p><br></p><p>And I think that matters. I think that will always matter.</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </itunes:summary>
      <itunes:keywords>brand story, branding, business storytelling, entrepreneur, small business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Learning from Leaders - Dave Armstrong</title>
      <itunes:season>4</itunes:season>
      <podcast:season>4</podcast:season>
      <itunes:episode>59</itunes:episode>
      <podcast:episode>59</podcast:episode>
      <itunes:title>Learning from Leaders - Dave Armstrong</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">bb179b91-d6d3-4fae-b08b-abf793a2647b</guid>
      <link>https://the-story-forge.transistor.fm/s4/59</link>
      <description>
        <![CDATA[<p>Dave Armstrong is an entrepreneur, a retired Lt. Col. in the US Marine Corps, board member of the Marine Corps Heritage Foundation, and host and creator of the Moments in Leadership podcast where he talks every episode with highly accomplished career military people about their experiences in leadership, with other leaders, good and bad. Some of whom he knows, many of whom he doesn't. And what we non-military people can take away from all that experience into our own lives and businesses and families. He's an old friend, a great guy and a terrific storyteller in his own right.</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Dave Armstrong is an entrepreneur, a retired Lt. Col. in the US Marine Corps, board member of the Marine Corps Heritage Foundation, and host and creator of the Moments in Leadership podcast where he talks every episode with highly accomplished career military people about their experiences in leadership, with other leaders, good and bad. Some of whom he knows, many of whom he doesn't. And what we non-military people can take away from all that experience into our own lives and businesses and families. He's an old friend, a great guy and a terrific storyteller in his own right.</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </content:encoded>
      <pubDate>Thu, 27 Jun 2024 18:19:01 -0400</pubDate>
      <author>Lyle Smith</author>
      <enclosure url="https://media.transistor.fm/206935c1/160b0d60.mp3" length="90265829" type="audio/mpeg"/>
      <itunes:author>Lyle Smith</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/Sif8z86NyQGrkhiHKHM7qZgPrwkEM5jzYyJS1mkofOQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zNDc3/Nzk3MzIyYTllZTEy/ODBkMDQ0MWRiYjA5/MTBiNS5wbmc.jpg"/>
      <itunes:duration>3760</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Dave Armstrong is an entrepreneur, a retired Lt. Col. in the US Marine Corps, board member of the Marine Corps Heritage Foundation, and host and creator of the Moments in Leadership podcast where he talks every episode with highly accomplished career military people about their experiences in leadership, with other leaders, good and bad. Some of whom he knows, many of whom he doesn't. And what we non-military people can take away from all that experience into our own lives and businesses and families. He's an old friend, a great guy and a terrific storyteller in his own right.</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </itunes:summary>
      <itunes:keywords>brand story, branding, business storytelling, entrepreneur, small business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Dan Lievens - Transformational Evidence</title>
      <itunes:season>4</itunes:season>
      <podcast:season>4</podcast:season>
      <itunes:episode>58</itunes:episode>
      <podcast:episode>58</podcast:episode>
      <itunes:title>Dan Lievens - Transformational Evidence</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c5255fa1-809b-4cc5-a056-fe59dbaf1231</guid>
      <link>https://the-story-forge.transistor.fm/s4/58</link>
      <description>
        <![CDATA[<p>Dan Lievens is a serial entrepreneur in the purest sense. Founder of 12 different businesses including ShareOne and supporter of many, many others working to birth their own brands and businesses into the world, Dan operates under a singular theme - that if each of us is somehow able to share one fundamental, transformative story of our lives, what a different world we might be able to live in!</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Dan Lievens is a serial entrepreneur in the purest sense. Founder of 12 different businesses including ShareOne and supporter of many, many others working to birth their own brands and businesses into the world, Dan operates under a singular theme - that if each of us is somehow able to share one fundamental, transformative story of our lives, what a different world we might be able to live in!</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </content:encoded>
      <pubDate>Thu, 02 May 2024 16:45:45 -0400</pubDate>
      <author>Lyle Smith</author>
      <enclosure url="https://media.transistor.fm/fa53af8e/3ffed62a.mp3" length="89058154" type="audio/mpeg"/>
      <itunes:author>Lyle Smith</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/eddgfc_I0mqj4vlDBnWV2mwT7RmeamSh68thZHaRsEg/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81YzZi/YWU3OGFhODBkMzIy/NTEyNzJjNTgxMjM5/N2NlNC5wbmc.jpg"/>
      <itunes:duration>3710</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Dan Lievens is a serial entrepreneur in the purest sense. Founder of 12 different businesses including ShareOne and supporter of many, many others working to birth their own brands and businesses into the world, Dan operates under a singular theme - that if each of us is somehow able to share one fundamental, transformative story of our lives, what a different world we might be able to live in!</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </itunes:summary>
      <itunes:keywords>brand story, branding, business storytelling, entrepreneur, small business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/fa53af8e/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Charley Huldal - Keeper of the Inn</title>
      <itunes:season>4</itunes:season>
      <podcast:season>4</podcast:season>
      <itunes:episode>57</itunes:episode>
      <podcast:episode>57</podcast:episode>
      <itunes:title>Charley Huldal - Keeper of the Inn</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0b119269-134a-49f3-b7d1-09c414d078b5</guid>
      <link>https://the-story-forge.transistor.fm/s4/57</link>
      <description>
        <![CDATA[<p>I met Charley Huldal on my first trip to St. Andrews. With my dad. We played golf. We sipped whisky. And Charley and his wife, Ray, welcomed us home. And for that, we, I will be forever grateful. We stayed in their B&amp;B, Cleveden House, and before we knew it, our once-in-a-lifetime trip became a regular visit with friends.</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>I met Charley Huldal on my first trip to St. Andrews. With my dad. We played golf. We sipped whisky. And Charley and his wife, Ray, welcomed us home. And for that, we, I will be forever grateful. We stayed in their B&amp;B, Cleveden House, and before we knew it, our once-in-a-lifetime trip became a regular visit with friends.</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </content:encoded>
      <pubDate>Fri, 05 Apr 2024 19:03:06 -0400</pubDate>
      <author>Lyle Smith</author>
      <enclosure url="https://media.transistor.fm/92303095/aa7ba565.mp3" length="95701453" type="audio/mpeg"/>
      <itunes:author>Lyle Smith</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/3irmc-6oC8b1ADMQ43gsqvLH_4czOMAh0nrIw5_lPZ4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mYTli/YmE0NWRlZTNmMDk2/OGU1YThhNDNlZTFm/NmJiYS5wbmc.jpg"/>
      <itunes:duration>3986</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>I met Charley Huldal on my first trip to St. Andrews. With my dad. We played golf. We sipped whisky. And Charley and his wife, Ray, welcomed us home. And for that, we, I will be forever grateful. We stayed in their B&amp;B, Cleveden House, and before we knew it, our once-in-a-lifetime trip became a regular visit with friends.</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </itunes:summary>
      <itunes:keywords>brand story, branding, business storytelling, entrepreneur, small business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Why Yellow Matters</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>56</itunes:episode>
      <podcast:episode>56</podcast:episode>
      <itunes:title>Why Yellow Matters</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ebd45c62-03f3-4841-9cd3-0f4a3fc12bd6</guid>
      <link>https://the-story-forge.transistor.fm/s3/56</link>
      <description>
        <![CDATA[<p>Why Yellow Matters is about communicating. Writing. Deciding. Understanding. Thinking things. Deciding things. Writing things. It is about brevity and balance. Cleverness and chaos and clarity. The hard things and the great things and opening yourself up to the zone. But most simply, it’s about taking the time to ask why. It is about how important it is sometimes, often, to take the time to think about what you’re saying and doing and why that matters to you and other people. Other human beings in the world. I didn’t set out to write this book. I just had one idea one day that I thought was important and I started writing it down.</p><p><a href="https://whyyellowmatters.com"><strong>Pick up your copy today &gt;&gt;&gt; </strong></a></p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Why Yellow Matters is about communicating. Writing. Deciding. Understanding. Thinking things. Deciding things. Writing things. It is about brevity and balance. Cleverness and chaos and clarity. The hard things and the great things and opening yourself up to the zone. But most simply, it’s about taking the time to ask why. It is about how important it is sometimes, often, to take the time to think about what you’re saying and doing and why that matters to you and other people. Other human beings in the world. I didn’t set out to write this book. I just had one idea one day that I thought was important and I started writing it down.</p><p><a href="https://whyyellowmatters.com"><strong>Pick up your copy today &gt;&gt;&gt; </strong></a></p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </content:encoded>
      <pubDate>Wed, 21 Feb 2024 17:14:05 -0500</pubDate>
      <author>Lyle Smith</author>
      <enclosure url="https://media.transistor.fm/8ffb1eb6/0abe49f6.mp3" length="9971684" type="audio/mpeg"/>
      <itunes:author>Lyle Smith</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/RPFM9qs5JPA_TAqAHSjG0gg0xDXLW6R9g6Uf-_9-cZM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE3NDczMTYv/MTcwODU1MzYwOS1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>412</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Why Yellow Matters is about communicating. Writing. Deciding. Understanding. Thinking things. Deciding things. Writing things. It is about brevity and balance. Cleverness and chaos and clarity. The hard things and the great things and opening yourself up to the zone. But most simply, it’s about taking the time to ask why. It is about how important it is sometimes, often, to take the time to think about what you’re saying and doing and why that matters to you and other people. Other human beings in the world. I didn’t set out to write this book. I just had one idea one day that I thought was important and I started writing it down.</p><p><a href="https://whyyellowmatters.com"><strong>Pick up your copy today &gt;&gt;&gt; </strong></a></p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </itunes:summary>
      <itunes:keywords>brand story, branding, business storytelling, entrepreneur, small business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/8ffb1eb6/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>The Forgotten Carol</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>55</itunes:episode>
      <podcast:episode>55</podcast:episode>
      <itunes:title>The Forgotten Carol</itunes:title>
      <itunes:episodeType>bonus</itunes:episodeType>
      <guid isPermaLink="false">ee73c700-52ca-43c0-9011-57f5291719f1</guid>
      <link>https://the-story-forge.transistor.fm/s3/bonus55</link>
      <description>
        <![CDATA[<p>In this special Christmas episode, we take a look at a short section of Charles Dickens' A Christmas Carol that never seems to make the movie. It's a literary-cinematic montage where Scrooge and the Ghost of Christmas Present take wing across countryside and sea to get a deeper glimpse into the working persons holiday celebration during the industrial revolution.</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this special Christmas episode, we take a look at a short section of Charles Dickens' A Christmas Carol that never seems to make the movie. It's a literary-cinematic montage where Scrooge and the Ghost of Christmas Present take wing across countryside and sea to get a deeper glimpse into the working persons holiday celebration during the industrial revolution.</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </content:encoded>
      <pubDate>Fri, 22 Dec 2023 15:42:39 -0500</pubDate>
      <author>Lyle Smith</author>
      <enclosure url="https://media.transistor.fm/93bbc791/956c6af1.mp3" length="10419441" type="audio/mpeg"/>
      <itunes:author>Lyle Smith</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/bShDZ3qOllCFkGWFB5XucKZCxYIX4CkOEYSw8XKUtSY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE2NTY5NjIv/MTcwMzI3Nzc1OS1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>433</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this special Christmas episode, we take a look at a short section of Charles Dickens' A Christmas Carol that never seems to make the movie. It's a literary-cinematic montage where Scrooge and the Ghost of Christmas Present take wing across countryside and sea to get a deeper glimpse into the working persons holiday celebration during the industrial revolution.</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </itunes:summary>
      <itunes:keywords>brand story, branding, business storytelling, entrepreneur, small business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/93bbc791/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Hot Type - St. Shane of the Irish Diaspora</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>54</itunes:episode>
      <podcast:episode>54</podcast:episode>
      <itunes:title>Hot Type - St. Shane of the Irish Diaspora</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e8d508af-c9b1-417d-84f1-271090decd35</guid>
      <link>https://the-story-forge.transistor.fm/s3/54</link>
      <description>
        <![CDATA[<p>Shane MacGowan left behind scores of friends and loved ones. And scores more fans and admirers from afar. And some of us who didn’t fully understand how important the songs are to us until now. Now that he’s gone. Shane gave us all a gift. Of poetry. Of friendship. Truly, and maybe more toward the end of his life, of love. A gift for which we all should be grateful.</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Shane MacGowan left behind scores of friends and loved ones. And scores more fans and admirers from afar. And some of us who didn’t fully understand how important the songs are to us until now. Now that he’s gone. Shane gave us all a gift. Of poetry. Of friendship. Truly, and maybe more toward the end of his life, of love. A gift for which we all should be grateful.</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </content:encoded>
      <pubDate>Fri, 15 Dec 2023 16:12:15 -0500</pubDate>
      <author>Lyle Smith</author>
      <enclosure url="https://media.transistor.fm/c4ec39ca/77c4a8c1.mp3" length="12477423" type="audio/mpeg"/>
      <itunes:author>Lyle Smith</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/pEUsTDMa90WLOP2YU5TOgQDT7IrwekGAk78qn2oe41c/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE2NDYyNzgv/MTcwMjU5NjA4MS1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>518</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Shane MacGowan left behind scores of friends and loved ones. And scores more fans and admirers from afar. And some of us who didn’t fully understand how important the songs are to us until now. Now that he’s gone. Shane gave us all a gift. Of poetry. Of friendship. Truly, and maybe more toward the end of his life, of love. A gift for which we all should be grateful.</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </itunes:summary>
      <itunes:keywords>brand story, branding, business storytelling, entrepreneur, small business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Hot Type - Why Williamsburg Matters</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>53</itunes:episode>
      <podcast:episode>53</podcast:episode>
      <itunes:title>Hot Type - Why Williamsburg Matters</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">1a1b1c46-4aef-426e-bd77-bcea80de4431</guid>
      <link>https://the-story-forge.transistor.fm/s3/53</link>
      <description>
        <![CDATA[<p>Sometimes those things are physical, product-like things you can hold in your hands. Other times, those things are services or businesses or in the case of what we’re going to talk about today, experiences.</p><p><br></p><p>Things that you live through. Things that impact you in a sensory way. Things you can remember and take with you always.</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Sometimes those things are physical, product-like things you can hold in your hands. Other times, those things are services or businesses or in the case of what we’re going to talk about today, experiences.</p><p><br></p><p>Things that you live through. Things that impact you in a sensory way. Things you can remember and take with you always.</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </content:encoded>
      <pubDate>Tue, 31 Oct 2023 19:24:26 -0400</pubDate>
      <author>Lyle Smith</author>
      <enclosure url="https://media.transistor.fm/c6e0c1e1/ef82676d.mp3" length="14128427" type="audio/mpeg"/>
      <itunes:author>Lyle Smith</itunes:author>
      <itunes:duration>588</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Sometimes those things are physical, product-like things you can hold in your hands. Other times, those things are services or businesses or in the case of what we’re going to talk about today, experiences.</p><p><br></p><p>Things that you live through. Things that impact you in a sensory way. Things you can remember and take with you always.</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </itunes:summary>
      <itunes:keywords>brand story, branding, business storytelling, entrepreneur, small business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Hot Type - Beyond the Wall</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>52</itunes:episode>
      <podcast:episode>52</podcast:episode>
      <itunes:title>Hot Type - Beyond the Wall</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c3725ffa-7bde-4d9c-9efb-dfac82b1d57a</guid>
      <link>https://the-story-forge.transistor.fm/s3/52</link>
      <description>
        <![CDATA[<p>I feel bookended this summer. We lost Walter back in July. In a rush. An emergency. Unexpected. This one was different. A known-known. He was old. A beautiful old boy. And ill. We knew it. But he kept on going. And loving life. But we knew it was coming. And it wasn't any easier knowing that.</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>I feel bookended this summer. We lost Walter back in July. In a rush. An emergency. Unexpected. This one was different. A known-known. He was old. A beautiful old boy. And ill. We knew it. But he kept on going. And loving life. But we knew it was coming. And it wasn't any easier knowing that.</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </content:encoded>
      <pubDate>Tue, 19 Sep 2023 00:47:48 -0400</pubDate>
      <author>Lyle Smith</author>
      <enclosure url="https://media.transistor.fm/9f7a9eb6/58a44c6f.mp3" length="12828296" type="audio/mpeg"/>
      <itunes:author>Lyle Smith</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/xrFl1u9NI9VxjHUfZMSpXTgOv99t2X9ikcW_L-eemGg/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE1MDkxNzgv/MTY5NTA5ODg2OC1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>531</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>I feel bookended this summer. We lost Walter back in July. In a rush. An emergency. Unexpected. This one was different. A known-known. He was old. A beautiful old boy. And ill. We knew it. But he kept on going. And loving life. But we knew it was coming. And it wasn't any easier knowing that.</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </itunes:summary>
      <itunes:keywords>brand story, branding, business storytelling, entrepreneur, small business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Transformer - Scott Mann</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>43</itunes:episode>
      <podcast:episode>43</podcast:episode>
      <itunes:title>The Transformer - Scott Mann</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e7bd6ace-9047-4c1c-b2d6-149a213a16d7</guid>
      <link>https://the-story-forge.transistor.fm/s2/43</link>
      <description>
        <![CDATA[<p><a href="https://www.highforge.com/"><strong>See Scott's creation - Highforge and what they can do &gt;&gt;</strong></a></p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><a href="https://www.highforge.com/"><strong>See Scott's creation - Highforge and what they can do &gt;&gt;</strong></a></p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </content:encoded>
      <pubDate>Tue, 25 Jul 2023 14:25:35 -0400</pubDate>
      <author>Lyle Smith</author>
      <enclosure url="https://media.transistor.fm/59fbd1d5/eb227fd6.mp3" length="33121599" type="audio/mpeg"/>
      <itunes:author>Lyle Smith</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/9PzHhx7LKI61AfsLSvyC9vYo-lHlWAN-OdONP4JajEE/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzkzNjAxMS8x/NjU2NzExMTA2LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1379</itunes:duration>
      <itunes:summary>Scott Mann is that rarest of birds in the jungle - a native of central Florida. He is an entrepreneur, a tech enthusiast and tech professional, developer of websites and maker and executor of marketing strategies. He is a true digital nomad. And Emmy award winner. Founder of Highforge, the creative marketing collective which we will talk about at length and most importantly for this show - he is a transformer. He grew an extraordinarily successful digital agency that he transformed utterly from the ground up into a collective of talented, creative people who execute the marketing needs of their clients at the highest levels of efficiency.</itunes:summary>
      <itunes:subtitle>Scott Mann is that rarest of birds in the jungle - a native of central Florida. He is an entrepreneur, a tech enthusiast and tech professional, developer of websites and maker and executor of marketing strategies. He is a true digital nomad. And Emmy awar</itunes:subtitle>
      <itunes:keywords>brand story, branding, business storytelling, entrepreneur, small business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Hot Type - The Unexpected Goodbye</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>51</itunes:episode>
      <podcast:episode>51</podcast:episode>
      <itunes:title>Hot Type - The Unexpected Goodbye</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a57d6b5d-6542-49e2-b01e-6fe55e8af047</guid>
      <link>https://the-story-forge.transistor.fm/s3/51</link>
      <description>
        <![CDATA[<p>They say you don't get to choose your family, but you can choose your friends. And sometimes, out of the blue, unexpectedly, you find yourself needing to say goodbye. And it hurts. Deeply. Dog people get it. Not-dog people don't. But for my money, there is no truer, no more caring, more loving friend than your dog. We had to say goodbye to Walter this week. And I wanted to share everything that meant to me, with you.</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>They say you don't get to choose your family, but you can choose your friends. And sometimes, out of the blue, unexpectedly, you find yourself needing to say goodbye. And it hurts. Deeply. Dog people get it. Not-dog people don't. But for my money, there is no truer, no more caring, more loving friend than your dog. We had to say goodbye to Walter this week. And I wanted to share everything that meant to me, with you.</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </content:encoded>
      <pubDate>Thu, 29 Jun 2023 11:56:52 -0400</pubDate>
      <author>Lyle Smith</author>
      <enclosure url="https://media.transistor.fm/4b0a22ac/92007b09.mp3" length="15947801" type="audio/mpeg"/>
      <itunes:author>Lyle Smith</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/EeLHdahjQsKrFtAYt11FXQm7uEh8P-jMqYgO9RY8sIw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE0MDI0NTEv/MTY4ODA1NzY2MC1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>663</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>They say you don't get to choose your family, but you can choose your friends. And sometimes, out of the blue, unexpectedly, you find yourself needing to say goodbye. And it hurts. Deeply. Dog people get it. Not-dog people don't. But for my money, there is no truer, no more caring, more loving friend than your dog. We had to say goodbye to Walter this week. And I wanted to share everything that meant to me, with you.</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </itunes:summary>
      <itunes:keywords>brand story, branding, business storytelling, entrepreneur, small business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Talk Freelance to Me - Ashley Cisneros Mejia</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>50</itunes:episode>
      <podcast:episode>50</podcast:episode>
      <itunes:title>Talk Freelance to Me - Ashley Cisneros Mejia</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4c7bd64a-3b77-4912-baec-e2cff4d90bde</guid>
      <link>https://the-story-forge.transistor.fm/s3/50</link>
      <description>
        <![CDATA[<p>Ashley is a friend and a colleague. We've worked together. She's a mom of three kids. A wife of a husband who is a healthcare professional. And she is a writer. And an entrepreneur. And newly a podcaster. And what she does is help people, particularly women, learn and grow into their own freelance writing businesses. We talked about a lot of different things from where her family comes from to how people assume things based on her name or background. We also talked about truth. And journalism. And why it remains important as a vocation even in today's world. Maybe because of today's world.</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Ashley is a friend and a colleague. We've worked together. She's a mom of three kids. A wife of a husband who is a healthcare professional. And she is a writer. And an entrepreneur. And newly a podcaster. And what she does is help people, particularly women, learn and grow into their own freelance writing businesses. We talked about a lot of different things from where her family comes from to how people assume things based on her name or background. We also talked about truth. And journalism. And why it remains important as a vocation even in today's world. Maybe because of today's world.</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </content:encoded>
      <pubDate>Wed, 21 Jun 2023 17:33:19 -0400</pubDate>
      <author>Lyle Smith</author>
      <enclosure url="https://media.transistor.fm/a5c1647d/8a58a45f.mp3" length="82438372" type="audio/mpeg"/>
      <itunes:author>Lyle Smith</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/L8ro5d5OS778qkEPIRi6EQdr6u-wg168zVPQM7BFLBs/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzEzOTIxOTcv/MTY4NzM4MzE5OS1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>3433</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Ashley is a friend and a colleague. We've worked together. She's a mom of three kids. A wife of a husband who is a healthcare professional. And she is a writer. And an entrepreneur. And newly a podcaster. And what she does is help people, particularly women, learn and grow into their own freelance writing businesses. We talked about a lot of different things from where her family comes from to how people assume things based on her name or background. We also talked about truth. And journalism. And why it remains important as a vocation even in today's world. Maybe because of today's world.</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </itunes:summary>
      <itunes:keywords>brand story, branding, business storytelling, entrepreneur, small business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Hot Type - Golf in the Kingdom</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>49</itunes:episode>
      <podcast:episode>49</podcast:episode>
      <itunes:title>Hot Type - Golf in the Kingdom</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8cd6f9c8-0468-4e01-b6ed-995023ae8220</guid>
      <link>https://the-story-forge.transistor.fm/s3/49</link>
      <description>
        <![CDATA[<p>Breaking news in the golf world: the PGA Tour announced yesterday that they would, in a complete 180 from their previous moral position, merge their operations with the renegade LIV golf tour funded by the kingdom of Saudi Arabia. In this short Hot Type episode, we take a brief look at what's going on, what they're proposing to remake golf into and what it means to those of us who care about golf and international sports.</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Breaking news in the golf world: the PGA Tour announced yesterday that they would, in a complete 180 from their previous moral position, merge their operations with the renegade LIV golf tour funded by the kingdom of Saudi Arabia. In this short Hot Type episode, we take a brief look at what's going on, what they're proposing to remake golf into and what it means to those of us who care about golf and international sports.</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </content:encoded>
      <pubDate>Thu, 08 Jun 2023 17:01:35 -0400</pubDate>
      <author>Lyle Smith</author>
      <enclosure url="https://media.transistor.fm/8568ebbd/2004f91d.mp3" length="20621000" type="audio/mpeg"/>
      <itunes:author>Lyle Smith</itunes:author>
      <itunes:duration>858</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Breaking news in the golf world: the PGA Tour announced yesterday that they would, in a complete 180 from their previous moral position, merge their operations with the renegade LIV golf tour funded by the kingdom of Saudi Arabia. In this short Hot Type episode, we take a brief look at what's going on, what they're proposing to remake golf into and what it means to those of us who care about golf and international sports.</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </itunes:summary>
      <itunes:keywords>brand story, branding, business storytelling, entrepreneur, small business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Hot Type - 100 Things I Believe</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>48</itunes:episode>
      <podcast:episode>48</podcast:episode>
      <itunes:title>Hot Type - 100 Things I Believe</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">34008463-bfcd-47a0-b65f-87a96f4f45a7</guid>
      <link>https://the-story-forge.transistor.fm/s3/48</link>
      <description>
        <![CDATA[<p>A special, solo episode of The Forge where I walk through a list of 100 things I believe. It's an exercise in paying attention and being intentional about the things you do and knowing why you choose to do them. Might not be a bad exercise for you all to try, too.</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>A special, solo episode of The Forge where I walk through a list of 100 things I believe. It's an exercise in paying attention and being intentional about the things you do and knowing why you choose to do them. Might not be a bad exercise for you all to try, too.</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </content:encoded>
      <pubDate>Fri, 26 May 2023 12:15:12 -0400</pubDate>
      <author>Lyle Smith</author>
      <enclosure url="https://media.transistor.fm/a0704a3e/58650022.mp3" length="19942026" type="audio/mpeg"/>
      <itunes:author>Lyle Smith</itunes:author>
      <itunes:duration>830</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>A special, solo episode of The Forge where I walk through a list of 100 things I believe. It's an exercise in paying attention and being intentional about the things you do and knowing why you choose to do them. Might not be a bad exercise for you all to try, too.</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </itunes:summary>
      <itunes:keywords>brand story, branding, business storytelling, entrepreneur, small business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Design in Motion - David McLay Kidd</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>47</itunes:episode>
      <podcast:episode>47</podcast:episode>
      <itunes:title>Design in Motion - David McLay Kidd</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">7040314a-e8a6-42d6-b5f0-1ff4842516c2</guid>
      <link>https://the-story-forge.transistor.fm/s3/47</link>
      <description>
        <![CDATA[David McLay Kidd is one of the most recognized architects in golf around the world and designer of some of the most well-known and beloved courses of the last two decades. But, this isn't the typical golf interview. It's about a designer and artist who makes very large things of beauty and utility and fun and adventure all on a grand scale and a living canvas.]]>
      </description>
      <content:encoded>
        <![CDATA[David McLay Kidd is one of the most recognized architects in golf around the world and designer of some of the most well-known and beloved courses of the last two decades. But, this isn't the typical golf interview. It's about a designer and artist who makes very large things of beauty and utility and fun and adventure all on a grand scale and a living canvas.]]>
      </content:encoded>
      <pubDate>Wed, 25 Jan 2023 17:22:14 -0500</pubDate>
      <author>Lyle Smith</author>
      <enclosure url="https://media.transistor.fm/101d7ed7/96ca6639.mp3" length="81246762" type="audio/mpeg"/>
      <itunes:author>Lyle Smith</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/tZpQfKzgK3Bi1O1aErBk0fUEWmgOfAvNWaM8C9t2p5A/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzExODAxMDEv/MTY3NDY4NTMzNC1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>3383</itunes:duration>
      <itunes:summary>David McLay Kidd is one of the most recognized architects in golf around the world and designer of some of the most well-known and beloved courses of the last two decades. But, this isn't the typical golf interview. It's about a designer and artist who makes very large things of beauty and utility and fun and adventure all on a grand scale and a living canvas.</itunes:summary>
      <itunes:subtitle>David McLay Kidd is one of the most recognized architects in golf around the world and designer of some of the most well-known and beloved courses of the last two decades. But, this isn't the typical golf interview. It's about a designer and artist who ma</itunes:subtitle>
      <itunes:keywords>brand story, branding, business storytelling, entrepreneur, small business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Making Things - Yes, Virginia</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>24</itunes:episode>
      <podcast:episode>24</podcast:episode>
      <itunes:title>Making Things - Yes, Virginia</itunes:title>
      <itunes:episodeType>bonus</itunes:episodeType>
      <guid isPermaLink="false">37503804-32b4-4c7f-8494-30570739afa2</guid>
      <link>https://the-story-forge.transistor.fm/s1/bonus24</link>
      <description>
        <![CDATA[It's the end of the year here at The Forge. And we've just finally realized what this podcast is all about. Simply... Making Things. And we read the most famous newspaper editorial of all time, too.]]>
      </description>
      <content:encoded>
        <![CDATA[It's the end of the year here at The Forge. And we've just finally realized what this podcast is all about. Simply... Making Things. And we read the most famous newspaper editorial of all time, too.]]>
      </content:encoded>
      <pubDate>Thu, 15 Dec 2022 08:33:53 -0500</pubDate>
      <author>Lyle Smith</author>
      <enclosure url="https://media.transistor.fm/0f6d0bff/e28d1e21.mp3" length="13735083" type="audio/mpeg"/>
      <itunes:author>Lyle Smith</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/IUvYjlwgF0cXxcRBpztga_6dv522mu8rZ0FK9CoARsA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQyNzM4OS8x/NjA4NzU2NzI1LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>569</itunes:duration>
      <itunes:summary>It's the end of the year here at The Forge. And we've just finally realized what this podcast is all about. Simply... Making Things. And we read the most famous newspaper editorial of all time, too.</itunes:summary>
      <itunes:subtitle>It's the end of the year here at The Forge. And we've just finally realized what this podcast is all about. Simply... Making Things. And we read the most famous newspaper editorial of all time, too.</itunes:subtitle>
      <itunes:keywords>brand story, branding, business storytelling, entrepreneur, small business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>HOLIDAY EDITION: Giving Thanks</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>23</itunes:episode>
      <podcast:episode>23</podcast:episode>
      <itunes:title>HOLIDAY EDITION: Giving Thanks</itunes:title>
      <itunes:episodeType>bonus</itunes:episodeType>
      <guid isPermaLink="false">d4b94bb5-42a7-457b-815d-5fb227365b40</guid>
      <link>https://the-story-forge.transistor.fm/s1/bonus23</link>
      <description>
        <![CDATA[A short audio essay with a few thoughts on Thanksgiving during these trying times and what I'm personally very thankful for.]]>
      </description>
      <content:encoded>
        <![CDATA[A short audio essay with a few thoughts on Thanksgiving during these trying times and what I'm personally very thankful for.]]>
      </content:encoded>
      <pubDate>Wed, 23 Nov 2022 09:15:53 -0500</pubDate>
      <author>Lyle Smith</author>
      <enclosure url="https://media.transistor.fm/eb1e86b2/3da24ab0.mp3" length="9809793" type="audio/mpeg"/>
      <itunes:author>Lyle Smith</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/tEnKBOB_IffY418nGqlaqpG3C8ji3ZYPRpjuMnM8fz8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQwOTk0Mi8x/NjA2NTA5MjE5LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>400</itunes:duration>
      <itunes:summary>A short audio essay with a few thoughts on Thanksgiving during these trying times and what I'm personally very thankful for.</itunes:summary>
      <itunes:subtitle>A short audio essay with a few thoughts on Thanksgiving during these trying times and what I'm personally very thankful for.</itunes:subtitle>
      <itunes:keywords>brand story, branding, business storytelling, entrepreneur, small business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>In Flanders Fields</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>46</itunes:episode>
      <podcast:episode>46</podcast:episode>
      <itunes:title>In Flanders Fields</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d4d8d1b9-0f3c-4e60-936c-3bb979da6106</guid>
      <link>https://the-story-forge.transistor.fm/s2/46</link>
      <description>
        <![CDATA[Sometimes, it's good to remember that even amidst some of the most horrific moments in history, it's still possible to create something of beauty and significance.]]>
      </description>
      <content:encoded>
        <![CDATA[Sometimes, it's good to remember that even amidst some of the most horrific moments in history, it's still possible to create something of beauty and significance.]]>
      </content:encoded>
      <pubDate>Fri, 11 Nov 2022 17:10:49 -0500</pubDate>
      <author>Lyle Smith</author>
      <enclosure url="https://media.transistor.fm/830e25bb/296b150d.mp3" length="7690081" type="audio/mpeg"/>
      <itunes:author>Lyle Smith</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/H-WeAcAuH6OhsPJYTqnTvORUArYrnXLHwT-DdnzeeSo/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzEwOTQ3MTYv/MTY2ODIwNDY0OS1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>317</itunes:duration>
      <itunes:summary>Sometimes, it's good to remember that even amidst some of the most horrific moments in history, it's still possible to create something of beauty and significance.</itunes:summary>
      <itunes:subtitle>Sometimes, it's good to remember that even amidst some of the most horrific moments in history, it's still possible to create something of beauty and significance.</itunes:subtitle>
      <itunes:keywords>brand story, branding, business storytelling, entrepreneur, small business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Encore: We're All Sales, People</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>45</itunes:episode>
      <podcast:episode>45</podcast:episode>
      <itunes:title>Encore: We're All Sales, People</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c0eb9a88-00a8-4274-aa03-d3fa752f2182</guid>
      <link>https://the-story-forge.transistor.fm/s2/45</link>
      <description>
        <![CDATA[<p><a href="https://wereallsalespeople.com/"><strong>Learn a little more about Brett Keirstead here &gt;&gt;</strong></a></p><p><br></p><p><a href="https://www.amazon.com/Are-Sales-People-Relationships-Communication/dp/1733871020/ref=sr_1_1?keywords=brett+keirstead&amp;qid=1637601485&amp;qsid=147-6050775-5484843&amp;sr=8-1&amp;sres=1733871020%2CB08ZH2R2WG%2CB00AATAHY0%2CB004GJXE0E%2CB013XKHA4M%2CB07KRZ55C3%2CB097KGYGXF%2CB07Y2YMYML%2CB07QLF8LYY%2CB0011UFPXU%2CB07WFF17BQ%2CB07Q8TBFTX%2CB07X22BBNZ%2CB07QF6RDQB%2CB08HCBRND9%2CB08TB5PQCN"><strong>Or pick up a copy of his book WE'RE ALL SALES, PEOPLE here &gt;&gt;</strong></a></p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><a href="https://wereallsalespeople.com/"><strong>Learn a little more about Brett Keirstead here &gt;&gt;</strong></a></p><p><br></p><p><a href="https://www.amazon.com/Are-Sales-People-Relationships-Communication/dp/1733871020/ref=sr_1_1?keywords=brett+keirstead&amp;qid=1637601485&amp;qsid=147-6050775-5484843&amp;sr=8-1&amp;sres=1733871020%2CB08ZH2R2WG%2CB00AATAHY0%2CB004GJXE0E%2CB013XKHA4M%2CB07KRZ55C3%2CB097KGYGXF%2CB07Y2YMYML%2CB07QLF8LYY%2CB0011UFPXU%2CB07WFF17BQ%2CB07Q8TBFTX%2CB07X22BBNZ%2CB07QF6RDQB%2CB08HCBRND9%2CB08TB5PQCN"><strong>Or pick up a copy of his book WE'RE ALL SALES, PEOPLE here &gt;&gt;</strong></a></p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </content:encoded>
      <pubDate>Thu, 20 Oct 2022 17:51:00 -0400</pubDate>
      <author>Lyle Smith</author>
      <enclosure url="https://media.transistor.fm/bcee4e96/21f7495a.mp3" length="79311762" type="audio/mpeg"/>
      <itunes:author>Lyle Smith</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/9jsMQ-Fc02gY8BLgUoxuMCoqBb4ss7QhrE0pqaZy76I/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzEwNzEwNDAv/MTY2NjMwMjY2MC1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>3303</itunes:duration>
      <itunes:summary>I truly wish I had a nickel for every time I said to myself in my misguided youth - "I never want to do sales!" It took a long time, but after reading my friend Brett Keirstead's book, I finally understand. Give this one a listen and see what he made that we can all value.</itunes:summary>
      <itunes:subtitle>I truly wish I had a nickel for every time I said to myself in my misguided youth - "I never want to do sales!" It took a long time, but after reading my friend Brett Keirstead's book, I finally understand. Give this one a listen and see what he made that</itunes:subtitle>
      <itunes:keywords>brand story, branding, business storytelling, entrepreneur, small business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>ENCORE: Coogan's Finish Line - Peter Walsh</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>26</itunes:episode>
      <podcast:episode>26</podcast:episode>
      <itunes:title>ENCORE: Coogan's Finish Line - Peter Walsh</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8d2c60cd-abb1-442a-b503-4e0cc10e5908</guid>
      <link>https://the-story-forge.transistor.fm/s2/26</link>
      <description>
        <![CDATA[Institutions are important to communities. And Coogan's was a vital institution in the New York City neighborhood of Washington Heights. Through violent upheaval and regrowth from a very tough stretch of city history, Coogan's persevered and welcomed everyone. COVID-19 put an end to Coogan's Run, but the stories and traditions are remembered.]]>
      </description>
      <content:encoded>
        <![CDATA[Institutions are important to communities. And Coogan's was a vital institution in the New York City neighborhood of Washington Heights. Through violent upheaval and regrowth from a very tough stretch of city history, Coogan's persevered and welcomed everyone. COVID-19 put an end to Coogan's Run, but the stories and traditions are remembered.]]>
      </content:encoded>
      <pubDate>Fri, 09 Sep 2022 09:55:13 -0400</pubDate>
      <author>Lyle Smith</author>
      <enclosure url="https://media.transistor.fm/591c1b7d/7ee61b45.mp3" length="92513274" type="audio/mpeg"/>
      <itunes:author>Lyle Smith</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/oL6h9sBTgAbEOa4ANI77SOpVfFHcbtEobBHi4MdNFWs/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzU1Mzg2Ni8x/NjIyMTM3NDM1LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3851</itunes:duration>
      <itunes:summary>Institutions are important to communities. And Coogan's was a vital institution in the New York City neighborhood of Washington Heights. Through violent upheaval and regrowth from a very tough stretch of city history, Coogan's persevered and welcomed everyone. COVID-19 put an end to Coogan's Run, but the stories and traditions are remembered.</itunes:summary>
      <itunes:subtitle>Institutions are important to communities. And Coogan's was a vital institution in the New York City neighborhood of Washington Heights. Through violent upheaval and regrowth from a very tough stretch of city history, Coogan's persevered and welcomed ever</itunes:subtitle>
      <itunes:keywords>brand story, branding, business storytelling, entrepreneur, small business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>ENCORE: Graphically Comic - Mike Dawson</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>31</itunes:episode>
      <podcast:episode>31</podcast:episode>
      <itunes:title>ENCORE: Graphically Comic - Mike Dawson</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">98db77a5-bf5a-4cad-97c9-5d6aa9d064d5</guid>
      <link>https://the-story-forge.transistor.fm/s2/31</link>
      <description>
        <![CDATA[<p>You can see Dawson's work in a variety of places, but if you'd like to pick up a copy of his latest book, <a href="https://www.amazon.com/Fifth-Quarter-Mike-Dawson/dp/1250244188/ref=sr_1_1?dchild=1&amp;keywords=the+fifth+quarter&amp;qid=1634928833&amp;sr=8-1"><strong>you can do that here&gt;&gt;</strong></a></p><p>Or you can see some of his other work at <a href="https://thenib.com/author/mike-dawson/"><strong>The Nib &gt;&gt;</strong></a></p><p>Or you can pick up his first book, F<a href="https://www.amazon.com/Freddie-Me-Coming-Age-Bohemian/dp/1596914769"><strong>reddie &amp; Me: a coming of age Bohemian Rhapsody here &gt;&gt;</strong></a><strong></strong></p><p>It's great stuff and they all make great gifts for the holidays!</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>You can see Dawson's work in a variety of places, but if you'd like to pick up a copy of his latest book, <a href="https://www.amazon.com/Fifth-Quarter-Mike-Dawson/dp/1250244188/ref=sr_1_1?dchild=1&amp;keywords=the+fifth+quarter&amp;qid=1634928833&amp;sr=8-1"><strong>you can do that here&gt;&gt;</strong></a></p><p>Or you can see some of his other work at <a href="https://thenib.com/author/mike-dawson/"><strong>The Nib &gt;&gt;</strong></a></p><p>Or you can pick up his first book, F<a href="https://www.amazon.com/Freddie-Me-Coming-Age-Bohemian/dp/1596914769"><strong>reddie &amp; Me: a coming of age Bohemian Rhapsody here &gt;&gt;</strong></a><strong></strong></p><p>It's great stuff and they all make great gifts for the holidays!</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </content:encoded>
      <pubDate>Wed, 17 Aug 2022 11:40:18 -0400</pubDate>
      <author>Lyle Smith</author>
      <enclosure url="https://media.transistor.fm/0c092eed/dabc7f3a.mp3" length="89997451" type="audio/mpeg"/>
      <itunes:author>Lyle Smith</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/iDT0IoGVIPOuglw7Y4k38mcY_crnQ7GKLIdSvGUZjME/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzcwMzYwMy8x/NjM0OTI5MDc1LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3749</itunes:duration>
      <itunes:summary>The business of comic books - or more specifically, graphic novels, is a serious one for master cartoonist, Mike Dawson. The creator of a new series of middle-grade books titled THE FIFTH QUARTER as well as the owner of a wonderfully dry, funny, joyous outlook on the world, we cover everything from parenthood as inspiration to the effect of the pandemic on life and work and what makes comics important to the world.</itunes:summary>
      <itunes:subtitle>The business of comic books - or more specifically, graphic novels, is a serious one for master cartoonist, Mike Dawson. The creator of a new series of middle-grade books titled THE FIFTH QUARTER as well as the owner of a wonderfully dry, funny, joyous ou</itunes:subtitle>
      <itunes:keywords>brand story, branding, business storytelling, entrepreneur, small business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Sportswashing and the reinvention of golf</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>44</itunes:episode>
      <podcast:episode>44</podcast:episode>
      <itunes:title>Sportswashing and the reinvention of golf</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4288a74f-23cc-40f7-a0d4-944f745ddd25</guid>
      <link>https://the-story-forge.transistor.fm/s2/44</link>
      <description>
        <![CDATA[<p>Resentment in a famous millionaire is a powerful thing. It can break things. It has broken things in the past. Sometimes that power can break things for good. But most of the time, especially when it’s borne out of resentment, it can break things other people love. And that hurts. Even when those broken things were flawed at the start.</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Resentment in a famous millionaire is a powerful thing. It can break things. It has broken things in the past. Sometimes that power can break things for good. But most of the time, especially when it’s borne out of resentment, it can break things other people love. And that hurts. Even when those broken things were flawed at the start.</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </content:encoded>
      <pubDate>Thu, 14 Jul 2022 12:46:59 -0400</pubDate>
      <author>Lyle Smith</author>
      <enclosure url="https://media.transistor.fm/f04198d1/57a0560c.mp3" length="23865543" type="audio/mpeg"/>
      <itunes:author>Lyle Smith</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/STsGOnmXPe_KkR1zukcglmn0oE71_9zpUkyLGIShcy4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzk1MTI1OC8x/NjU3ODE3MjE5LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>988</itunes:duration>
      <itunes:summary>Or: SHOW ME THE MONEY. A Commentary on the Evolution of Golf. A few thoughts on the making of the new LIV golf tour and what it means for golf, golfers, and fans of all sports around the world.</itunes:summary>
      <itunes:subtitle>Or: SHOW ME THE MONEY. A Commentary on the Evolution of Golf. A few thoughts on the making of the new LIV golf tour and what it means for golf, golfers, and fans of all sports around the world.</itunes:subtitle>
      <itunes:keywords>brand story, branding, business storytelling, entrepreneur, small business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/f04198d1/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>ENCORE: Life &amp; Music in the Now - Jody Nardone</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>9</itunes:episode>
      <podcast:episode>9</podcast:episode>
      <itunes:title>ENCORE: Life &amp; Music in the Now - Jody Nardone</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">141dde44-93f9-4ce9-a12d-3e0495401782</guid>
      <link>https://the-story-forge.transistor.fm/s1/9</link>
      <description>
        <![CDATA[<p>An accomplished pianist, jazz musician, singer, songwriter, session man, and recording artist, Jody teaches and performs regularly in Nashville (when health crises don't impact the calendar, that is) and has recorded a number great albums you can order for yourselves on line at <a href="https://jodynardone.com"><strong>jodynardone.com.</strong></a></p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>An accomplished pianist, jazz musician, singer, songwriter, session man, and recording artist, Jody teaches and performs regularly in Nashville (when health crises don't impact the calendar, that is) and has recorded a number great albums you can order for yourselves on line at <a href="https://jodynardone.com"><strong>jodynardone.com.</strong></a></p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </content:encoded>
      <pubDate>Fri, 24 Jun 2022 15:00:00 -0400</pubDate>
      <author>Lyle Smith</author>
      <enclosure url="https://media.transistor.fm/662b7303/2e9a05fa.mp3" length="83084102" type="audio/mpeg"/>
      <itunes:author>Lyle Smith</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/hcespf7rnQ7B9FizwgTQYjjn9S07IwvrNP5NnEsXwCE/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzI1MDc5OS8x/NTg4MzY2NzIzLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3458</itunes:duration>
      <itunes:summary>Self-employed and living the life of a successful musician in Nashville, Jody Nardone talks to us about what inspired him to his career, the journey of his business and creative life, and how the Caronavirus health crisis is impacting him, his family, and his community.</itunes:summary>
      <itunes:subtitle>Self-employed and living the life of a successful musician in Nashville, Jody Nardone talks to us about what inspired him to his career, the journey of his business and creative life, and how the Caronavirus health crisis is impacting him, his family, and</itunes:subtitle>
      <itunes:keywords>brand story, branding, business storytelling, entrepreneur, small business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>ENCORE: Proving Purpose with a Smile - Dr. Christina Carter</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>5</itunes:episode>
      <podcast:episode>5</podcast:episode>
      <itunes:title>ENCORE: Proving Purpose with a Smile - Dr. Christina Carter</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b6df5e96-5a06-445f-b3d7-9d03bb81e098</guid>
      <link>https://the-story-forge.transistor.fm/s1/5</link>
      <description>
        <![CDATA[<p>We chatted with Dr. Carter about what she's doing to remain optimistic, protect her employees and still serve her patients through this very difficult time when the necessary response to the Coronavirus pandemic is closing doors and opening hearts.</p><p>Learn more about Dr. Carter and her work at <a href="https://cartersmilellc.com/">https://cartersmilellc.com</a></p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>We chatted with Dr. Carter about what she's doing to remain optimistic, protect her employees and still serve her patients through this very difficult time when the necessary response to the Coronavirus pandemic is closing doors and opening hearts.</p><p>Learn more about Dr. Carter and her work at <a href="https://cartersmilellc.com/">https://cartersmilellc.com</a></p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </content:encoded>
      <pubDate>Fri, 17 Jun 2022 12:03:42 -0400</pubDate>
      <author>Lyle Smith</author>
      <enclosure url="https://media.transistor.fm/d41ec1f1/9fd25462.mp3" length="65097712" type="audio/mpeg"/>
      <itunes:author>Lyle Smith</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/yXW3yKucOYDRHh6XNslen3iL7mggaqPvPfkbiL6V3Ac/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzIzOTgwMy8x/NTg3MTY2NjIzLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2709</itunes:duration>
      <itunes:summary>Dr. Cristina Carter of Carter Smile is a pediatric dentist and orthodontist in Morristown, NJ, who is as dedicated to her team as she is to her patients, her profession, and her family.</itunes:summary>
      <itunes:subtitle>Dr. Cristina Carter of Carter Smile is a pediatric dentist and orthodontist in Morristown, NJ, who is as dedicated to her team as she is to her patients, her profession, and her family.</itunes:subtitle>
      <itunes:keywords>brand story, branding, business storytelling, entrepreneur, small business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Encore: What's Past is Prologue - Jason Steinhauer</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>27</itunes:episode>
      <podcast:episode>27</podcast:episode>
      <itunes:title>Encore: What's Past is Prologue - Jason Steinhauer</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a1cee904-1fa8-4264-ac8a-bd1f6fbf5bdd</guid>
      <link>https://the-story-forge.transistor.fm/s2/27</link>
      <description>
        <![CDATA[<p>Learn more about Jason Steinhauer and his work:<br>https://www.jasonsteinhauer.com/<br>Twitter: @jasonsteinhauer</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Learn more about Jason Steinhauer and his work:<br>https://www.jasonsteinhauer.com/<br>Twitter: @jasonsteinhauer</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </content:encoded>
      <pubDate>Fri, 10 Jun 2022 23:14:36 -0400</pubDate>
      <author>Lyle Smith</author>
      <enclosure url="https://media.transistor.fm/1dcfa940/743e6ea6.mp3" length="86333670" type="audio/mpeg"/>
      <itunes:author>Lyle Smith</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/cb9-EWkiECdl_01HtjlCJD2V87twkOsHWXotlQygj2s/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzU5ODQ2MS8x/NjI2ODA3NDU2LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3594</itunes:duration>
      <itunes:summary>Jason Steinhauer is a renowned historian who has published numerous works, taught and researched in top-tier universities and the Library of Congress. He's developed a field called History Communication designed to help us all better understand our relationship with what's come before us and how that impacts our judgment of the future.</itunes:summary>
      <itunes:subtitle>Jason Steinhauer is a renowned historian who has published numerous works, taught and researched in top-tier universities and the Library of Congress. He's developed a field called History Communication designed to help us all better understand our relati</itunes:subtitle>
      <itunes:keywords>brand story, branding, business storytelling, entrepreneur, small business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>A Digital Nomad Story - Sunshine Woodyard</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>42</itunes:episode>
      <podcast:episode>42</podcast:episode>
      <itunes:title>A Digital Nomad Story - Sunshine Woodyard</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">47f022b3-452d-4d2f-b8a8-bd6640e03e22</guid>
      <link>https://the-story-forge.transistor.fm/s2/42</link>
      <description>
        <![CDATA[<p>Sunshine runs or co-runs several businesses and is regularly heard and read on several podcasts and blogs. Here's some of what she does:<br><a href="https://thesunshinegals.com/"><strong>The Sunshine Gals</strong></a> - a hospitality industry marketing firm.<br><strong>ERC Provider</strong> - a firm dedicated to helping companies who kept their employees on board through the COVID crisis take advantage of every benefit they can.<br><a href="https://marketingsunshine.com/"><strong>Marketing Sunshine</strong></a> - her independent consulting firm.<br><a href="https://digitalnomadlove.com/"><strong>Digital Nomads in Love</strong></a> - her blog about living and working around the globe.</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Sunshine runs or co-runs several businesses and is regularly heard and read on several podcasts and blogs. Here's some of what she does:<br><a href="https://thesunshinegals.com/"><strong>The Sunshine Gals</strong></a> - a hospitality industry marketing firm.<br><strong>ERC Provider</strong> - a firm dedicated to helping companies who kept their employees on board through the COVID crisis take advantage of every benefit they can.<br><a href="https://marketingsunshine.com/"><strong>Marketing Sunshine</strong></a> - her independent consulting firm.<br><a href="https://digitalnomadlove.com/"><strong>Digital Nomads in Love</strong></a> - her blog about living and working around the globe.</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </content:encoded>
      <pubDate>Fri, 13 May 2022 16:03:12 -0400</pubDate>
      <author>Lyle Smith</author>
      <enclosure url="https://media.transistor.fm/ece60659/ef4e3ed9.mp3" length="83853731" type="audio/mpeg"/>
      <itunes:author>Lyle Smith</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/bOnivPZvtPfzXKXX-cT33QMeSSGzo4CPty1-nBukrrg/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzg4OTM5OS8x/NjUyNDcyMTkyLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3493</itunes:duration>
      <itunes:summary>Sunshine Joy Woodyard has a name that suits her to a tee. It only takes a moment or two to key into the fact that not only is she habitually seeing the best in the world and the people around her, but also, she is completely authentic in it. Factoring in all the experiences of her life; she's had her fair share of light and dark and everything in between, Sunshine has excelled. At business, at love, at friendship, at creativity. She is an entrepreneur, a teacher, a mother, a newlywed, and so many other interesting things, not the least of which is a true digital nomad.</itunes:summary>
      <itunes:subtitle>Sunshine Joy Woodyard has a name that suits her to a tee. It only takes a moment or two to key into the fact that not only is she habitually seeing the best in the world and the people around her, but also, she is completely authentic in it. Factoring in </itunes:subtitle>
      <itunes:keywords>digital nomad</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>SPECIAL EDITION: World Press Freedom Day</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>41</itunes:episode>
      <podcast:episode>41</podcast:episode>
      <itunes:title>SPECIAL EDITION: World Press Freedom Day</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4d212364-b3b2-41b5-a898-3079b2f2ebea</guid>
      <link>https://the-story-forge.transistor.fm/s2/41</link>
      <description>
        <![CDATA[<p><a href="https://en.unesco.org/commemorations/worldpressfreedomday"><strong>UNESCO World Press Freedom Day &gt;&gt;&gt;<br></strong></a><br><a href="https://www.nobelprize.org/prizes/peace/2021/press-release/"><strong>2021 Nobel Peace Prize Winners &gt;&gt;&gt;</strong></a></p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><a href="https://en.unesco.org/commemorations/worldpressfreedomday"><strong>UNESCO World Press Freedom Day &gt;&gt;&gt;<br></strong></a><br><a href="https://www.nobelprize.org/prizes/peace/2021/press-release/"><strong>2021 Nobel Peace Prize Winners &gt;&gt;&gt;</strong></a></p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </content:encoded>
      <pubDate>Tue, 03 May 2022 19:02:48 -0400</pubDate>
      <author>Lyle Smith</author>
      <enclosure url="https://media.transistor.fm/4b648626/b0dd02ab.mp3" length="10809679" type="audio/mpeg"/>
      <itunes:author>Lyle Smith</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/xdRfl7AOljAMuRglCjWOqTvzoux4_qNpQcwF6s-YM-4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzg3OTkwMC8x/NjUxNjE4OTY4LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>450</itunes:duration>
      <itunes:summary>Today is World Press Freedom Day. As a former newsman, I think about this idea more than most people and have strong beliefs on the role of the press in our world. Both the role and the responsibility. It's also my birthday. Give it a listen.</itunes:summary>
      <itunes:subtitle>Today is World Press Freedom Day. As a former newsman, I think about this idea more than most people and have strong beliefs on the role of the press in our world. Both the role and the responsibility. It's also my birthday. Give it a listen.</itunes:subtitle>
      <itunes:keywords>media, press, freedom</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Back on the Boards - Melissa Joy Crawford</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>40</itunes:episode>
      <podcast:episode>40</podcast:episode>
      <itunes:title>Back on the Boards - Melissa Joy Crawford</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">782b071f-a395-411c-80ae-5ec6af172ea2</guid>
      <link>https://the-story-forge.transistor.fm/s2/40</link>
      <description>
        <![CDATA[<p>Melissa Joy also creates video tutorials on all things clothing, costuming, and seamstressry. <a href="https://www.youtube.com/channel/UCLI_M_Y7Xasx83lAajrKN0w"><strong>See her YouTube channel - MissHauntCouture here &gt;&gt;&gt; </strong></a></p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Melissa Joy also creates video tutorials on all things clothing, costuming, and seamstressry. <a href="https://www.youtube.com/channel/UCLI_M_Y7Xasx83lAajrKN0w"><strong>See her YouTube channel - MissHauntCouture here &gt;&gt;&gt; </strong></a></p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </content:encoded>
      <pubDate>Fri, 15 Apr 2022 17:09:41 -0400</pubDate>
      <author>Lyle Smith</author>
      <enclosure url="https://media.transistor.fm/884c47c7/9a641bc5.mp3" length="90843784" type="audio/mpeg"/>
      <itunes:author>Lyle Smith</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/icZIuvA3nRCiQ10c0xlqIATa2KJeyL0UzhVI1Zl1OnU/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzg2NDg3OC8x/NjUwMDU2OTgxLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3785</itunes:duration>
      <itunes:summary>When Melissa Joy Crawford checked in with us last as one of our first-ever guests, she was working in a Broadway industry that completely shut down for business about two weeks before. Today, her show COME FROM AWAY is back up and running with a returning audience eight shows a week. We talk to her about how all of that happened and what it was like, reigniting an industry from scratch after eighteen months closed.</itunes:summary>
      <itunes:subtitle>When Melissa Joy Crawford checked in with us last as one of our first-ever guests, she was working in a Broadway industry that completely shut down for business about two weeks before. Today, her show COME FROM AWAY is back up and running with a returning</itunes:subtitle>
      <itunes:keywords>Broadway, Come from Away, Broadway reopening</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Good Taste &amp; a Dash of Daring - Carlos Leo &amp; Geoffrey Swetz</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>39</itunes:episode>
      <podcast:episode>39</podcast:episode>
      <itunes:title>Good Taste &amp; a Dash of Daring - Carlos Leo &amp; Geoffrey Swetz</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">33c3c921-5e8a-4f4f-a9eb-0bd1df626ecf</guid>
      <link>https://the-story-forge.transistor.fm/s2/39</link>
      <description>
        <![CDATA[<p><a href="https://www.spoonabilities.com/"><strong>Learn more about Spoonabilities and Carlos and Geoffrey here &gt;&gt;&gt;<br></strong></a><br><a href="https://www.instagram.com/spoonabilities/"><strong>And be sure to visit their Instagram, the photos are awesome and they're here &gt;&gt;&gt;</strong></a></p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><a href="https://www.spoonabilities.com/"><strong>Learn more about Spoonabilities and Carlos and Geoffrey here &gt;&gt;&gt;<br></strong></a><br><a href="https://www.instagram.com/spoonabilities/"><strong>And be sure to visit their Instagram, the photos are awesome and they're here &gt;&gt;&gt;</strong></a></p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </content:encoded>
      <pubDate>Fri, 01 Apr 2022 19:45:18 -0400</pubDate>
      <author>Lyle Smith</author>
      <enclosure url="https://media.transistor.fm/860c34cf/d3dd9184.mp3" length="76579891" type="audio/mpeg"/>
      <itunes:author>Lyle Smith</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/NlVygE8_hF6riCq8C4QiTYvBoabNHwm8otcaVtmhiN8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzg0OTA3Mi8x/NjQ4ODU2NzE4LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3190</itunes:duration>
      <itunes:summary>Carlos and Geoffrey, together, as a team and as a couple, started a business called Spoonabilities. It’s in Miami and it began basically as a food blog. But in addition to publishing recipes and the cocktails and the stories of where they come from, they write about why they mean something to them and where they found them and the experience of making them. And what’s more, they have really spectacular food photography. Which, if you pay attention to any of this kind of thing, is really tough to do well.</itunes:summary>
      <itunes:subtitle>Carlos and Geoffrey, together, as a team and as a couple, started a business called Spoonabilities. It’s in Miami and it began basically as a food blog. But in addition to publishing recipes and the cocktails and the stories of where they come from, they </itunes:subtitle>
      <itunes:keywords>food, food blog, food photography, miami</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Matters of the Heart - Arun Sharma, PhD</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>38</itunes:episode>
      <podcast:episode>38</podcast:episode>
      <itunes:title>Matters of the Heart - Arun Sharma, PhD</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">93ca1a8b-7752-42e0-9645-79b95e7172d1</guid>
      <link>https://the-story-forge.transistor.fm/s2/38</link>
      <description>
        <![CDATA[<p>What else does Dr. Arun Sharma have going on? </p><p>See what's going on at <a href="https://www.cedars-sinai.edu/research/labs/sharma.html"><strong>Sharma Lab &gt;&gt;&gt;</strong></a></p><p>Listen to <a href="https://podcasts.apple.com/us/podcast/the-stem-cell-podcast/id711463982"><strong>The Stem Cell Podcast &gt;&gt;&gt;</strong></a></p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>What else does Dr. Arun Sharma have going on? </p><p>See what's going on at <a href="https://www.cedars-sinai.edu/research/labs/sharma.html"><strong>Sharma Lab &gt;&gt;&gt;</strong></a></p><p>Listen to <a href="https://podcasts.apple.com/us/podcast/the-stem-cell-podcast/id711463982"><strong>The Stem Cell Podcast &gt;&gt;&gt;</strong></a></p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </content:encoded>
      <pubDate>Wed, 23 Mar 2022 18:38:33 -0400</pubDate>
      <author>Lyle Smith</author>
      <enclosure url="https://media.transistor.fm/cb8088cd/430397cb.mp3" length="76450315" type="audio/mpeg"/>
      <itunes:author>Lyle Smith</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/zdW0ys9NA3GB1Ukbu3twiGGWZG44mVmNUlEjLgFXrus/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzg0MDE0Ny8x/NjQ4MDc1MzY4LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3185</itunes:duration>
      <itunes:summary>Arun Sharma is a PhD stem cell biologist who recently founded a lab of his own at Cedars Sinai in Los Angeles focused on his three main professional passions - the human heart, stem cells, and space. His is an immigrant story, a public schools story, a story of science and pushing the boundaries of what's possible.</itunes:summary>
      <itunes:subtitle>Arun Sharma is a PhD stem cell biologist who recently founded a lab of his own at Cedars Sinai in Los Angeles focused on his three main professional passions - the human heart, stem cells, and space. His is an immigrant story, a public schools story, a st</itunes:subtitle>
      <itunes:keywords>brand story, storytelling, entrepreneur, stem cell, biology, space</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Years in the Making - Donald Strum</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>37</itunes:episode>
      <podcast:episode>37</podcast:episode>
      <itunes:title>Years in the Making - Donald Strum</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2d7d01cd-7814-4da3-b3a4-7d3be12d861b</guid>
      <link>https://the-story-forge.transistor.fm/s2/37</link>
      <description>
        <![CDATA[<p>You can see the latest Michael Graves Designs products at your local CVS, or you can <a href="https://michaelgravesdesign.com/"><strong>visit the firm's direct to consumer website </strong></a>to see what else they've been working on <a href="https://michaelgravesdesign.com/"><strong>here &gt;&gt;&gt;</strong></a></p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>You can see the latest Michael Graves Designs products at your local CVS, or you can <a href="https://michaelgravesdesign.com/"><strong>visit the firm's direct to consumer website </strong></a>to see what else they've been working on <a href="https://michaelgravesdesign.com/"><strong>here &gt;&gt;&gt;</strong></a></p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </content:encoded>
      <pubDate>Fri, 18 Feb 2022 17:32:07 -0500</pubDate>
      <author>Lyle Smith</author>
      <enclosure url="https://media.transistor.fm/731de763/cfa73b16.mp3" length="90852863" type="audio/mpeg"/>
      <itunes:author>Lyle Smith</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/_gcHrAstrtcGPhCFmPT12im8LCwOwl9YpX8JwVzcKps/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzgxMDI1OS8x/NjQ1MjgyOTY2LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3785</itunes:duration>
      <itunes:summary>Donald Strum is an industrial designer and partner at the Michael Graves Design Group. Founded and named after the renowned architect Michael Graves, the design side of the shop entered into product design in the early 1980s, developed a relationship with Target in the 1990s and today, has reimagined itself in the healthcare products industry first with a series of medical mobility products available through it's new partner, CVS. Here, we talk about how the business has evolved, how the firm weathered the pandemic, and what was involved in this new effort.</itunes:summary>
      <itunes:subtitle>Donald Strum is an industrial designer and partner at the Michael Graves Design Group. Founded and named after the renowned architect Michael Graves, the design side of the shop entered into product design in the early 1980s, developed a relationship with</itunes:subtitle>
      <itunes:keywords>brand story, branding, business storytelling, entrepreneur, small business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Into the Fold - Novelist, Sung Woo</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>36</itunes:episode>
      <podcast:episode>36</podcast:episode>
      <itunes:title>Into the Fold - Novelist, Sung Woo</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8f84c6f0-214d-43f0-8a19-b1081761fff3</guid>
      <link>https://the-story-forge.transistor.fm/s2/36</link>
      <description>
        <![CDATA[<p>To learn more about what Sung has going on and to order a copy (or copies) of his books, visit his website at <a href="https://www.sungjwoo.com/"><strong>sungjwoo.com</strong></a></p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>To learn more about what Sung has going on and to order a copy (or copies) of his books, visit his website at <a href="https://www.sungjwoo.com/"><strong>sungjwoo.com</strong></a></p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </content:encoded>
      <pubDate>Wed, 09 Feb 2022 19:27:23 -0500</pubDate>
      <author>Lyle Smith</author>
      <enclosure url="https://media.transistor.fm/7a4bf9ea/b6ee3791.mp3" length="86282574" type="audio/mpeg"/>
      <itunes:author>Lyle Smith</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/1pTYYIqP1gV1fslLr17JZA704Rj8eNHYSpxkxapq73k/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzgwMTA1NC8x/NjQ0NDUyNDY5LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3595</itunes:duration>
      <itunes:summary>Sung Woo emigrated to the US as a ten-year-old. With virtually no English, he transitioned into a New Jersey public school student, continued his journey into the Ivy League and landed, as we meet him here, a professional novelist with a slew of tales to tell. His third book, SKIN DEEP, a novel turn at a hard-boiled detective story, was published in the midst of the COVID pandemic and he has two other books in the pipeline. Here, we talk about his journey as the son of immigrants, his writing process, and a little bit about what drives his work.</itunes:summary>
      <itunes:subtitle>Sung Woo emigrated to the US as a ten-year-old. With virtually no English, he transitioned into a New Jersey public school student, continued his journey into the Ivy League and landed, as we meet him here, a professional novelist with a slew of tales to </itunes:subtitle>
      <itunes:keywords>brand story, branding, business storytelling, entrepreneur, small business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/7a4bf9ea/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>SPECIAL EPISODE: Plague House</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>35</itunes:episode>
      <podcast:episode>35</podcast:episode>
      <itunes:title>SPECIAL EPISODE: Plague House</itunes:title>
      <itunes:episodeType>bonus</itunes:episodeType>
      <guid isPermaLink="false">e2d2d711-3911-4cf6-86e7-d512b35d6ab6</guid>
      <link>https://the-story-forge.transistor.fm/s2/bonus35</link>
      <description>
        <![CDATA[Infection reigns and we're keeping the wolves at bay. Two years on and we finally had COVID-19 in the house last week. And now we're over it. And still feeling the effects. But happy to be healthy-ish again and to understand that the vaccines seem to be working as designed.]]>
      </description>
      <content:encoded>
        <![CDATA[Infection reigns and we're keeping the wolves at bay. Two years on and we finally had COVID-19 in the house last week. And now we're over it. And still feeling the effects. But happy to be healthy-ish again and to understand that the vaccines seem to be working as designed.]]>
      </content:encoded>
      <pubDate>Wed, 19 Jan 2022 16:55:00 -0500</pubDate>
      <author>Lyle Smith</author>
      <enclosure url="https://media.transistor.fm/ffa0f3b8/18e1c447.mp3" length="12307011" type="audio/mpeg"/>
      <itunes:author>Lyle Smith</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/MXWuaP3A9g5mVAYOg4Z_wxNiUcj2Qyw-RAjN_wFucP4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzc5NDc4NC8x/NjQzODM4OTIwLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>508</itunes:duration>
      <itunes:summary>Infection reigns and we're keeping the wolves at bay. Two years on and we finally had COVID-19 in the house last week. And now we're over it. And still feeling the effects. But happy to be healthy-ish again and to understand that the vaccines seem to be working as designed.</itunes:summary>
      <itunes:subtitle>Infection reigns and we're keeping the wolves at bay. Two years on and we finally had COVID-19 in the house last week. And now we're over it. And still feeling the effects. But happy to be healthy-ish again and to understand that the vaccines seem to be w</itunes:subtitle>
      <itunes:keywords>brand story, branding, business storytelling, entrepreneur, small business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/ffa0f3b8/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Calm Within Chaos - Seth Hickerson</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>34</itunes:episode>
      <podcast:episode>34</podcast:episode>
      <itunes:title>Calm Within Chaos - Seth Hickerson</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ff0e2dba-efd3-435a-95ce-50320e2abf81</guid>
      <link>https://the-story-forge.transistor.fm/s2/34</link>
      <description>
        <![CDATA[<p><a href="https://mysteadymind.com/"><strong>Learn more about My Steady Mind here &gt;&gt;&gt;</strong></a></p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><a href="https://mysteadymind.com/"><strong>Learn more about My Steady Mind here &gt;&gt;&gt;</strong></a></p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </content:encoded>
      <pubDate>Wed, 22 Dec 2021 18:07:26 -0500</pubDate>
      <author>Lyle Smith</author>
      <enclosure url="https://media.transistor.fm/6b0f7e2b/eed615bf.mp3" length="76221312" type="audio/mpeg"/>
      <itunes:author>Lyle Smith</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/FFZnj1FJDuRa73_HPvD1KQIaM4gAhf58d9gt9zld54M/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzc1OTEwMi8x/NjQwMjE0NDQ2LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3175</itunes:duration>
      <itunes:summary>Dr. Seth Hickerson is a Cognitive Fitness Expert. He and his team took the time in the early days of COVID as an opportunity to refocus and rebrand his business - My Steady Mind - a training system designed to help people be resilient through tough times, stay calm under pressure, and to be mindful in chaotic environments. We talk about his origins in a small Indiana town through his experience in two branches of the U.S. Military, his struggles through excess and, in the end, the development of My Steady Mind, how it works, and why it’s important.</itunes:summary>
      <itunes:subtitle>Dr. Seth Hickerson is a Cognitive Fitness Expert. He and his team took the time in the early days of COVID as an opportunity to refocus and rebrand his business - My Steady Mind - a training system designed to help people be resilient through tough times,</itunes:subtitle>
      <itunes:keywords>brand story, branding, business storytelling, entrepreneur, small business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>ENCORE: Rhyming Though History - Dr. Susan Kent</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>33</itunes:episode>
      <podcast:episode>33</podcast:episode>
      <itunes:title>ENCORE: Rhyming Though History - Dr. Susan Kent</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0142a55b-d594-4e1d-82d8-51231d5fce93</guid>
      <link>https://the-story-forge.transistor.fm/s2/33</link>
      <description>
        <![CDATA[<p>Susan Kingsley Kent is the author of <a href="https://www.amazon.com/Influenza-Pandemic-1918-1919-Cultural-Editions/dp/0312677081/ref=sr_1_3?s=books&amp;ie=UTF8&amp;qid=1340654168&amp;sr=1-3&amp;keywords=Influenza"><strong>The Influenza Pandemic of 1918-1919: a brief history with documents</strong></a>. </p><p>The 1918 Flu Pandemic is the only historical event we have that's remotely comparable to what's going on today during the COVID-19 crisis. Dr. Kent, a prolific author and professor at the University of Colorado gave us a truly global perspective on that moment in history and what elements of that story echo in today's.</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Susan Kingsley Kent is the author of <a href="https://www.amazon.com/Influenza-Pandemic-1918-1919-Cultural-Editions/dp/0312677081/ref=sr_1_3?s=books&amp;ie=UTF8&amp;qid=1340654168&amp;sr=1-3&amp;keywords=Influenza"><strong>The Influenza Pandemic of 1918-1919: a brief history with documents</strong></a>. </p><p>The 1918 Flu Pandemic is the only historical event we have that's remotely comparable to what's going on today during the COVID-19 crisis. Dr. Kent, a prolific author and professor at the University of Colorado gave us a truly global perspective on that moment in history and what elements of that story echo in today's.</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </content:encoded>
      <pubDate>Sat, 04 Dec 2021 14:42:46 -0500</pubDate>
      <author>Lyle Smith</author>
      <enclosure url="https://media.transistor.fm/23b9650a/bd9e86f8.mp3" length="64843371" type="audio/mpeg"/>
      <itunes:author>Lyle Smith</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/3UEIbsZP9DmeHk0zzz6M67tyMvuZg-viMAK4zozt8rs/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzc0MzEzMy8x/NjM4NjQ2OTY2LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2701</itunes:duration>
      <itunes:summary>This episode first published back in April of 2020 when the COVID pandemic was brand new. We thought it would be helpful and informative to give it a listen again more than a year later. 

Author and historian Susan Kingsley Kent gives us a historical perspective on what's going on today by looking at the experience of the 1918 Influenza Pandemic that killed an estimated 50-100 million people worldwide.</itunes:summary>
      <itunes:subtitle>This episode first published back in April of 2020 when the COVID pandemic was brand new. We thought it would be helpful and informative to give it a listen again more than a year later. 

Author and historian Susan Kingsley Kent gives us a historical p</itunes:subtitle>
      <itunes:keywords>brand story, branding, business storytelling, entrepreneur, small business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Embracing the Salesy In You - Brett Keirstead</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>32</itunes:episode>
      <podcast:episode>32</podcast:episode>
      <itunes:title>Embracing the Salesy In You - Brett Keirstead</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c520d9b6-7552-4356-95f3-da431306284c</guid>
      <link>https://the-story-forge.transistor.fm/s2/32</link>
      <description>
        <![CDATA[<p><a href="https://wereallsalespeople.com/"><strong>Learn a little more about Brett Keirstead here &gt;&gt;<br></strong></a><br><a href="https://www.amazon.com/Are-Sales-People-Relationships-Communication/dp/1733871020/ref=sr_1_1?keywords=brett+keirstead&amp;qid=1637601485&amp;qsid=147-6050775-5484843&amp;sr=8-1&amp;sres=1733871020%2CB08ZH2R2WG%2CB00AATAHY0%2CB004GJXE0E%2CB013XKHA4M%2CB07KRZ55C3%2CB097KGYGXF%2CB07Y2YMYML%2CB07QLF8LYY%2CB0011UFPXU%2CB07WFF17BQ%2CB07Q8TBFTX%2CB07X22BBNZ%2CB07QF6RDQB%2CB08HCBRND9%2CB08TB5PQCN"><strong>Or pick up a copy of his book WE'RE ALL SALES, PEOPLE here &gt;&gt;</strong></a></p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><a href="https://wereallsalespeople.com/"><strong>Learn a little more about Brett Keirstead here &gt;&gt;<br></strong></a><br><a href="https://www.amazon.com/Are-Sales-People-Relationships-Communication/dp/1733871020/ref=sr_1_1?keywords=brett+keirstead&amp;qid=1637601485&amp;qsid=147-6050775-5484843&amp;sr=8-1&amp;sres=1733871020%2CB08ZH2R2WG%2CB00AATAHY0%2CB004GJXE0E%2CB013XKHA4M%2CB07KRZ55C3%2CB097KGYGXF%2CB07Y2YMYML%2CB07QLF8LYY%2CB0011UFPXU%2CB07WFF17BQ%2CB07Q8TBFTX%2CB07X22BBNZ%2CB07QF6RDQB%2CB08HCBRND9%2CB08TB5PQCN"><strong>Or pick up a copy of his book WE'RE ALL SALES, PEOPLE here &gt;&gt;</strong></a></p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </content:encoded>
      <pubDate>Mon, 22 Nov 2021 12:18:23 -0500</pubDate>
      <author>Lyle Smith</author>
      <enclosure url="https://media.transistor.fm/4716bfca/e1856bad.mp3" length="80487035" type="audio/mpeg"/>
      <itunes:author>Lyle Smith</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/0RmgK6XEnpQJlaW66-btLYAmRiYCuJoxe-8MHgJTGkc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzcyOTcxOC8x/NjM3NjQxMjk3LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3351</itunes:duration>
      <itunes:summary>I truly wish I had a nickel for every time I said to myself in my misguided youth - "I never want to do sales!" It took a long time, but after reading my friend Brett Keirstead's book, I finally understand. Give this one a listen and see what he made that we can all value.</itunes:summary>
      <itunes:subtitle>I truly wish I had a nickel for every time I said to myself in my misguided youth - "I never want to do sales!" It took a long time, but after reading my friend Brett Keirstead's book, I finally understand. Give this one a listen and see what he made that</itunes:subtitle>
      <itunes:keywords>brand story, branding, business storytelling, entrepreneur, small business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>What did you do during the pandemic?</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>30</itunes:episode>
      <podcast:episode>30</podcast:episode>
      <itunes:title>What did you do during the pandemic?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0fb5ccbb-d633-4409-a173-0e682df7b741</guid>
      <link>https://the-story-forge.transistor.fm/s2/30</link>
      <description>
        <![CDATA[<p>Today's conversation is a group chat among four people on opposite sides of the country who met, got to know each other, became friends, and connected with each other every week for 76 weeks running all during the COVID pandemic. Heather and Lyle Smith, Sarah Little and Jim Ridgway discuss what they've done and why they consider it important.</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Today's conversation is a group chat among four people on opposite sides of the country who met, got to know each other, became friends, and connected with each other every week for 76 weeks running all during the COVID pandemic. Heather and Lyle Smith, Sarah Little and Jim Ridgway discuss what they've done and why they consider it important.</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </content:encoded>
      <pubDate>Mon, 27 Sep 2021 15:28:25 -0400</pubDate>
      <author>Lyle Smith</author>
      <enclosure url="https://media.transistor.fm/d092f461/0146d1f6.mp3" length="101672524" type="audio/mpeg"/>
      <itunes:author>Lyle Smith</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/C8vE0JuXllSn26QgTfgeNT5VxESmntjXRvfWX9dwfYw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzY2MTY1Ni8x/NjMyNzk0OTU4LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>4230</itunes:duration>
      <itunes:summary>When in the course of a global health crisis, it becomes necessary to explore new things to do and ways of surviving lockdowns and mask orders and e-learning and other things you never experienced before. In short, it becomes necessary to make friends.</itunes:summary>
      <itunes:subtitle>When in the course of a global health crisis, it becomes necessary to explore new things to do and ways of surviving lockdowns and mask orders and e-learning and other things you never experienced before. In short, it becomes necessary to make friends.</itunes:subtitle>
      <itunes:keywords>brand story, branding, business storytelling, entrepreneur, small business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>ENCORE: Leading from the Heart - Megan McDowell</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>29</itunes:episode>
      <podcast:episode>29</podcast:episode>
      <itunes:title>ENCORE: Leading from the Heart - Megan McDowell</itunes:title>
      <itunes:episodeType>bonus</itunes:episodeType>
      <guid isPermaLink="false">acca6af4-92bf-465d-a159-351f6dace0f8</guid>
      <link>https://the-story-forge.transistor.fm/s2/bonus29</link>
      <description>
        <![CDATA[<p>"Our house has a heart and a soul and eyes to see us with; and approvals and solitudes and deep sympathies. It is of us and we are in its confidence and we live in its grace and in the peace of its benediction... we cannot enter it unmoved."<br>- Mark Twain</p><p><a href="https://www.njheartworks.org/"><strong>Learn more about Heartworks here &gt;&gt;</strong></a><strong></strong></p><p><a href="https://www.facebook.com/watch/?v=657228651459557"><strong>See some the Heartworks story in action on Mike Rowe's show &gt;&gt;</strong></a></p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>"Our house has a heart and a soul and eyes to see us with; and approvals and solitudes and deep sympathies. It is of us and we are in its confidence and we live in its grace and in the peace of its benediction... we cannot enter it unmoved."<br>- Mark Twain</p><p><a href="https://www.njheartworks.org/"><strong>Learn more about Heartworks here &gt;&gt;</strong></a><strong></strong></p><p><a href="https://www.facebook.com/watch/?v=657228651459557"><strong>See some the Heartworks story in action on Mike Rowe's show &gt;&gt;</strong></a></p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </content:encoded>
      <pubDate>Sat, 11 Sep 2021 16:01:12 -0400</pubDate>
      <author>Lyle Smith</author>
      <enclosure url="https://media.transistor.fm/bb760b08/0a05ac73.mp3" length="102260886" type="audio/mpeg"/>
      <itunes:author>Lyle Smith</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/3CLV3vsipLFTHWrDRkA23i-sKE3pCgVw4ZB--9Lhdfo/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzY0ODIwMS8x/NjMxMzkwNDcyLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>4257</itunes:duration>
      <itunes:summary>AN ENCORE in honor of the 20th Anniversary of the 9/11 attacks.
Born out of grief in combination with the overwhelming outpouring of support shown to her family after losing her brother-in-law in the 9/11 attacks in 2001, Megan McDowell's Heartworks foundation is an extraordinary network of love and good works designed to turn that feeling of unity and community in the days following that incredible tragedy into a continuity of open-heartedness that continues to grow today.</itunes:summary>
      <itunes:subtitle>AN ENCORE in honor of the 20th Anniversary of the 9/11 attacks.
Born out of grief in combination with the overwhelming outpouring of support shown to her family after losing her brother-in-law in the 9/11 attacks in 2001, Megan McDowell's Heartworks foun</itunes:subtitle>
      <itunes:keywords>brand story, branding, business storytelling, entrepreneur, small business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/bb760b08/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Embracing the Maine-er in Me - Jordan Cohen</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>28</itunes:episode>
      <podcast:episode>28</podcast:episode>
      <itunes:title>Embracing the Maine-er in Me - Jordan Cohen</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4e61153a-72fc-499d-8770-4d4145b1026e</guid>
      <link>https://the-story-forge.transistor.fm/s2/28</link>
      <description>
        <![CDATA[<p>What drives a consummate New Yorker to find a new nest somewhere else? And beyond that, choose to stay there? The COVID-19 global health crisis has driven people to make decisions for themselves they may never have considered before. Jordan Cohen and his family chose to move to Maine and have embraced every moment as he grows his own business from there every day.</p><p><a href="https://www.foxhillgrp.com/"><strong>See what's he's up to here: https://www.foxhillgrp.com/</strong></a></p><p><a href="https://www.modin.com/"><strong>See what experience introduced him to Maine in the first place here: https://www.modin.com/</strong></a></p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>What drives a consummate New Yorker to find a new nest somewhere else? And beyond that, choose to stay there? The COVID-19 global health crisis has driven people to make decisions for themselves they may never have considered before. Jordan Cohen and his family chose to move to Maine and have embraced every moment as he grows his own business from there every day.</p><p><a href="https://www.foxhillgrp.com/"><strong>See what's he's up to here: https://www.foxhillgrp.com/</strong></a></p><p><a href="https://www.modin.com/"><strong>See what experience introduced him to Maine in the first place here: https://www.modin.com/</strong></a></p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </content:encoded>
      <pubDate>Wed, 08 Sep 2021 18:55:57 -0400</pubDate>
      <author>Lyle Smith</author>
      <enclosure url="https://media.transistor.fm/41a0c350/69d048a5.mp3" length="91504671" type="audio/mpeg"/>
      <itunes:author>Lyle Smith</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/akeaSoyLHZ6IIygCWn8UIOp1Z8DScpI9cZJJsaNADQM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzY0NjA0Ny8x/NjMxMTQxNzU3LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3808</itunes:duration>
      <itunes:summary>Founder and CEO of The Fox Hill Group, a growth marketing agency and a native, lifelong New Yorker, Jordan Cohen chose to move his family to a small, seaside town in Maine during the pandemic and unlike so many New Yorkers who vacated the big town during the crisis, has no intention of returning.</itunes:summary>
      <itunes:subtitle>Founder and CEO of The Fox Hill Group, a growth marketing agency and a native, lifelong New Yorker, Jordan Cohen chose to move his family to a small, seaside town in Maine during the pandemic and unlike so many New Yorkers who vacated the big town during </itunes:subtitle>
      <itunes:keywords>brand story, branding, business storytelling, entrepreneur, small business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Making Things Matters - The Story Forge Evolves</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>25</itunes:episode>
      <podcast:episode>25</podcast:episode>
      <itunes:title>Making Things Matters - The Story Forge Evolves</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">05ad8cd5-3998-44b5-8eca-b2da352af57b</guid>
      <link>https://the-story-forge.transistor.fm/s2/25</link>
      <description>
        <![CDATA[In this next evolutionary step of The Story Forge Podcast, we've discovered truly what it was we were trying to explore in our initial conversations and evolved to a new focus on what is important in our work, important to our guests in their work and goals, and important to you, those of us interested in what these people make and do. Give us a listen. They're forging great stories for themselves.]]>
      </description>
      <content:encoded>
        <![CDATA[In this next evolutionary step of The Story Forge Podcast, we've discovered truly what it was we were trying to explore in our initial conversations and evolved to a new focus on what is important in our work, important to our guests in their work and goals, and important to you, those of us interested in what these people make and do. Give us a listen. They're forging great stories for themselves.]]>
      </content:encoded>
      <pubDate>Tue, 04 May 2021 16:41:27 -0400</pubDate>
      <author>Lyle Smith</author>
      <enclosure url="https://media.transistor.fm/c323fada/6abd1169.mp3" length="4744189" type="audio/mpeg"/>
      <itunes:author>Lyle Smith</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/2fRkKowdMmHVzv_-X_PvcYg3gc-DcHQtrFSKr8pXew0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzUzNDUyNS8x/NjIwMTYwODg3LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>193</itunes:duration>
      <itunes:summary>In this next evolutionary step of The Story Forge Podcast, we've discovered truly what it was we were trying to explore in our initial conversations and evolved to a new focus on what is important in our work, important to our guests in their work and goals, and important to you, those of us interested in what these people make and do. Give us a listen. They're forging great stories for themselves.</itunes:summary>
      <itunes:subtitle>In this next evolutionary step of The Story Forge Podcast, we've discovered truly what it was we were trying to explore in our initial conversations and evolved to a new focus on what is important in our work, important to our guests in their work and goa</itunes:subtitle>
      <itunes:keywords>brand story, branding, business storytelling, entrepreneur, small business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Don't Forget About the Dog - Dave &amp; Kym Colella</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>22</itunes:episode>
      <podcast:episode>22</podcast:episode>
      <itunes:title>Don't Forget About the Dog - Dave &amp; Kym Colella</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a325d390-66b3-4363-ade9-49b1c3a3bf82</guid>
      <link>https://the-story-forge.transistor.fm/s1/22</link>
      <description>
        <![CDATA[<p><a href="https://www.earthdog.com/"><strong>Visit Earthdog</strong></a> to find some of the greatest dog collars and leashes you'll ever find anywhere! <a href="https://www.earthdog.com/"><strong>Visit earthdog.com &gt;&gt;</strong></a><strong></strong></p><p>And if you're feeling down, or in need of a lift, check out the Earthdog Instagram page, if you're a dog lover - or ever wanted to be, you won't regret the visit! <a href="https://www.instagram.com/earthdoglife/"><strong>Visit EarthdogLife here &gt;&gt;</strong></a></p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><a href="https://www.earthdog.com/"><strong>Visit Earthdog</strong></a> to find some of the greatest dog collars and leashes you'll ever find anywhere! <a href="https://www.earthdog.com/"><strong>Visit earthdog.com &gt;&gt;</strong></a><strong></strong></p><p>And if you're feeling down, or in need of a lift, check out the Earthdog Instagram page, if you're a dog lover - or ever wanted to be, you won't regret the visit! <a href="https://www.instagram.com/earthdoglife/"><strong>Visit EarthdogLife here &gt;&gt;</strong></a></p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </content:encoded>
      <pubDate>Tue, 24 Nov 2020 21:07:53 -0500</pubDate>
      <author>Lyle Smith</author>
      <enclosure url="https://media.transistor.fm/b541ec9a/5bd2b93a.mp3" length="83626625" type="audio/mpeg"/>
      <itunes:author>Lyle Smith</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/B4x8neUur-byyAZL5ePOWUj6xzThXXII_y6FMtD3MVA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQwODU1MS8x/NjA2Mjc3Njc5LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3481</itunes:duration>
      <itunes:summary>Bill Murray said "I'm suspicious of people who don't like dogs, but I trust a dog when it doesn't like a person." I didn't ask Dave and Kym Colella what they think about that idea, but after my conversation with them, the owners of Earthdog, producers of the most wonderful dog products I've ever come across, I'd be surprised to get much pushback.</itunes:summary>
      <itunes:subtitle>Bill Murray said "I'm suspicious of people who don't like dogs, but I trust a dog when it doesn't like a person." I didn't ask Dave and Kym Colella what they think about that idea, but after my conversation with them, the owners of Earthdog, producers of </itunes:subtitle>
      <itunes:keywords>brand story, branding, business storytelling, entrepreneur, small business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>SPECIAL EDITION: Calm Amidst</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>21</itunes:episode>
      <podcast:episode>21</podcast:episode>
      <itunes:title>SPECIAL EDITION: Calm Amidst</itunes:title>
      <itunes:episodeType>bonus</itunes:episodeType>
      <guid isPermaLink="false">a731b10f-60e3-49f7-acee-2a14633b187f</guid>
      <link>https://the-story-forge.transistor.fm/s1/bonus21</link>
      <description>
        <![CDATA[<p><a href="https://drpeggydelong.com/">Pre-order a copy of Dr. Peggy's awesome book</a> FEELING GOOOD - 35 Proven Ways to Happiness Even in Tough Times. <a href="https://drpeggydelong.com/"><strong>Pre-order here &gt;&gt;</strong></a></p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><a href="https://drpeggydelong.com/">Pre-order a copy of Dr. Peggy's awesome book</a> FEELING GOOOD - 35 Proven Ways to Happiness Even in Tough Times. <a href="https://drpeggydelong.com/"><strong>Pre-order here &gt;&gt;</strong></a></p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </content:encoded>
      <pubDate>Fri, 06 Nov 2020 14:55:04 -0500</pubDate>
      <author>Lyle Smith</author>
      <enclosure url="https://media.transistor.fm/b2a862c1/18d269bb.mp3" length="25309695" type="audio/mpeg"/>
      <itunes:author>Lyle Smith</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/zKdiMDrEKofZ4Zo7fGHGxYyIAJln6R8aDkHyMBvhNfE/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzM5NTE4Ny8x/NjA0NjkzMzgxLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1049</itunes:duration>
      <itunes:summary>We have several great new episodes coming, but between the global health crisis, the economic frustrations of so many, and election day turning into election week and beyond, we thought we could all use a few words of advice for keeping calm among the craziness. Dr. Peggy DeLong helped us out with three things we can all do every day.</itunes:summary>
      <itunes:subtitle>We have several great new episodes coming, but between the global health crisis, the economic frustrations of so many, and election day turning into election week and beyond, we thought we could all use a few words of advice for keeping calm among the cra</itunes:subtitle>
      <itunes:keywords>brand story, branding, business storytelling, entrepreneur, small business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Practice of Joy - Dr. Peggy DeLong</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>20</itunes:episode>
      <podcast:episode>20</podcast:episode>
      <itunes:title>The Practice of Joy - Dr. Peggy DeLong</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">16f69c32-95c2-4daf-b38d-c06842da78f9</guid>
      <link>https://the-story-forge.transistor.fm/s1/20</link>
      <description>
        <![CDATA[<p>Learn more about Dr. Peggy and order her book at her website - <a href="https://drpeggydelong.com/"><strong>drpeggydelong.com &gt;&gt;</strong></a><strong><br></strong>IT comes with a year's free companion membership in her online community.</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Learn more about Dr. Peggy and order her book at her website - <a href="https://drpeggydelong.com/"><strong>drpeggydelong.com &gt;&gt;</strong></a><strong><br></strong>IT comes with a year's free companion membership in her online community.</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </content:encoded>
      <pubDate>Tue, 20 Oct 2020 18:26:38 -0400</pubDate>
      <author>Lyle Smith</author>
      <enclosure url="https://media.transistor.fm/e17efd83/9806bfd2.mp3" length="86022147" type="audio/mpeg"/>
      <itunes:author>Lyle Smith</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/IhFJCENDbL0YQVY1s1p75a3oDcqDO_1a7rX1d8iH1Jw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzM3OTkxMi8x/NjAzMjMyNzk4LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3581</itunes:duration>
      <itunes:summary>Dr. Peggy DeLong returns to the pod with this conversation about her new book, FEELING GOOD. It's a collection of 35 sometimes deceptively easy ways to adjust your perspective and promote positive thinking and a feeling of happiness.</itunes:summary>
      <itunes:subtitle>Dr. Peggy DeLong returns to the pod with this conversation about her new book, FEELING GOOD. It's a collection of 35 sometimes deceptively easy ways to adjust your perspective and promote positive thinking and a feeling of happiness.</itunes:subtitle>
      <itunes:keywords>brand story, branding, business storytelling, entrepreneur, small business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>A Sly Leap of Confidence - Andy Quintana</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>19</itunes:episode>
      <podcast:episode>19</podcast:episode>
      <itunes:title>A Sly Leap of Confidence - Andy Quintana</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">03da3c5e-577f-4703-a0b4-6fe2086c1119</guid>
      <link>https://the-story-forge.transistor.fm/s1/19</link>
      <description>
        <![CDATA[<p>Slydeck is a product all about understanding the life and times of your documents once you send them out into the world. <a href="https://slydeck.io/"><strong>Check out Slydeck here &gt;&gt;</strong></a><strong></strong></p><p>Groundswell Startups is the prominent co-working space and incubator along the Space Coast of Floriday. <a href="https://swellstartups.com/"><strong>Visit Groundswell here &gt;&gt;</strong></a></p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Slydeck is a product all about understanding the life and times of your documents once you send them out into the world. <a href="https://slydeck.io/"><strong>Check out Slydeck here &gt;&gt;</strong></a><strong></strong></p><p>Groundswell Startups is the prominent co-working space and incubator along the Space Coast of Floriday. <a href="https://swellstartups.com/"><strong>Visit Groundswell here &gt;&gt;</strong></a></p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </content:encoded>
      <pubDate>Wed, 14 Oct 2020 19:59:33 -0400</pubDate>
      <author>Lyle Smith</author>
      <enclosure url="https://media.transistor.fm/b95a198d/8db7a5b7.mp3" length="60419025" type="audio/mpeg"/>
      <itunes:author>Lyle Smith</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/nKkhsoM__cngK8O1Ejwhf7KZwcQGFeU8h7vB9B4xt5o/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzM3NTEwNC8x/NjAyNzE5OTczLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2514</itunes:duration>
      <itunes:summary>What does it take to launch a startup. Your first startup. In the middle of a global health crisis? Answer: a whole lot of gumption. Andy Quintana did just that with his Slydeck. And he's not a serial entrepreneur. He's an engineer and a career sales professional, and an all around good guy. Give it a listen.</itunes:summary>
      <itunes:subtitle>What does it take to launch a startup. Your first startup. In the middle of a global health crisis? Answer: a whole lot of gumption. Andy Quintana did just that with his Slydeck. And he's not a serial entrepreneur. He's an engineer and a career sales prof</itunes:subtitle>
      <itunes:keywords>brand story, branding, business storytelling, entrepreneur, small business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Leading from the Heart - Megan McDowell</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>18</itunes:episode>
      <podcast:episode>18</podcast:episode>
      <itunes:title>Leading from the Heart - Megan McDowell</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">29253e65-655f-4cb0-aa68-346ab377c027</guid>
      <link>https://the-story-forge.transistor.fm/s1/18</link>
      <description>
        <![CDATA[<p>"Our house has a heart and a soul and eyes to see us with; and approvals and solitudes and deep sympathies. It is of us and we are in its confidence and we live in its grace and in the peace of its benediction... we cannot enter it unmoved."<br>- Mark Twain</p><p><a href="https://www.njheartworks.org/"><strong>Learn more about Heartworks here &gt;&gt;</strong></a><strong></strong></p><p><a href="https://www.facebook.com/watch/?v=657228651459557"><strong>See some the Heartworks story in action on Mike Rowe's show &gt;&gt;</strong></a></p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>"Our house has a heart and a soul and eyes to see us with; and approvals and solitudes and deep sympathies. It is of us and we are in its confidence and we live in its grace and in the peace of its benediction... we cannot enter it unmoved."<br>- Mark Twain</p><p><a href="https://www.njheartworks.org/"><strong>Learn more about Heartworks here &gt;&gt;</strong></a><strong></strong></p><p><a href="https://www.facebook.com/watch/?v=657228651459557"><strong>See some the Heartworks story in action on Mike Rowe's show &gt;&gt;</strong></a></p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </content:encoded>
      <pubDate>Thu, 10 Sep 2020 20:33:28 -0400</pubDate>
      <author>Lyle Smith</author>
      <enclosure url="https://media.transistor.fm/f1b1dedb/93b3187d.mp3" length="101689759" type="audio/mpeg"/>
      <itunes:author>Lyle Smith</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/VORo2k08Iyas1AbJYcOXA80l1M8l-RmnME4zKqkKYWc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzM0Mzk4NC8x/NTk5Nzg0NDA4LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>4233</itunes:duration>
      <itunes:summary>Born out of grief in combination with the overwhelming outpouring of support shown to her family after losing her brother-in-law in the 9/11 attacks in 2001, Megan McDowell's Heartworks foundation is an extraordinary network of love and good works designed to turn that feeling of unity and community in the days following that incredible tragedy into a continuity of open-heartedness that continues to grow today.</itunes:summary>
      <itunes:subtitle>Born out of grief in combination with the overwhelming outpouring of support shown to her family after losing her brother-in-law in the 9/11 attacks in 2001, Megan McDowell's Heartworks foundation is an extraordinary network of love and good works designe</itunes:subtitle>
      <itunes:keywords>brand story, branding, business storytelling, entrepreneur, small business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>SPECIAL EDITION: Pete Hamill</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>17</itunes:episode>
      <podcast:episode>17</podcast:episode>
      <itunes:title>SPECIAL EDITION: Pete Hamill</itunes:title>
      <itunes:episodeType>bonus</itunes:episodeType>
      <guid isPermaLink="false">ac8ac985-0725-4b30-9dd2-8ba67b592a35</guid>
      <link>https://the-story-forge.transistor.fm/s1/bonus17</link>
      <description>
        <![CDATA[<p>Pete Hamill Obituary:</p><ul><li><a href="https://www.nytimes.com/2020/08/05/nyregion/pete-hamill-dead.html"><strong>New York Times</strong></a></li><li><a href="https://www.nydailynews.com/new-york/ny-writer-pete-hamill-dead-at-85-20200805-4wowyopsrnazznqbbj5ze25ibi-story.html"><strong>NY Daily News</strong></a></li><li><a href="https://nypost.com/2020/08/05/pete-hamill-legendary-post-columnist-and-author-dead-at-85/"><strong>NY Post</strong></a></li></ul>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Pete Hamill Obituary:</p><ul><li><a href="https://www.nytimes.com/2020/08/05/nyregion/pete-hamill-dead.html"><strong>New York Times</strong></a></li><li><a href="https://www.nydailynews.com/new-york/ny-writer-pete-hamill-dead-at-85-20200805-4wowyopsrnazznqbbj5ze25ibi-story.html"><strong>NY Daily News</strong></a></li><li><a href="https://nypost.com/2020/08/05/pete-hamill-legendary-post-columnist-and-author-dead-at-85/"><strong>NY Post</strong></a></li></ul>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </content:encoded>
      <pubDate>Thu, 06 Aug 2020 19:17:06 -0400</pubDate>
      <author>Lyle Smith</author>
      <enclosure url="https://media.transistor.fm/ab28dc50/1a61722b.mp3" length="12075298" type="audio/mpeg"/>
      <itunes:author>Lyle Smith</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/o-62z9ab0A_18oZooF_f7pvmKqal2UFK20bYYPUj4GQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzMxMzM3OC8x/NTk2NzU1ODI2LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>500</itunes:duration>
      <itunes:summary>In a world where journalism is attacked unmercifully every day at the highest levels, a true legend of the business passed away today. Pete Hamill was a storyteller, a columnist, a novelist... a newspaperman. This special edition is just a few thoughts about what Pete gave to the world through his exceedingly good work.</itunes:summary>
      <itunes:subtitle>In a world where journalism is attacked unmercifully every day at the highest levels, a true legend of the business passed away today. Pete Hamill was a storyteller, a columnist, a novelist... a newspaperman. This special edition is just a few thoughts ab</itunes:subtitle>
      <itunes:keywords>brand story, branding, business storytelling, entrepreneur, small business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>New Space Coming of Age - Col. Greg Johnson</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>16</itunes:episode>
      <podcast:episode>16</podcast:episode>
      <itunes:title>New Space Coming of Age - Col. Greg Johnson</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3ac33a40-a52e-49d2-b4fa-4a95b39b2d6e</guid>
      <link>https://the-story-forge.transistor.fm/s1/16</link>
      <description>
        <![CDATA[<p>Johnson has had some amazing experiences and is currently involved in a number of truly fascinating organizations with missions revolving around science, education, space exploration, and entrepreneurship opportunities in the New Space industry. Some of these we talked about in this episode include:</p><ul><li><a href="https://www.genglobal.org/gen-space"><strong>GEN Space | Global Entrepreneurship Network</strong></a></li><li><a href="https://spacenation.org/"><strong>Space Nation</strong></a></li><li><a href="https://newtonsroad.org/"><strong>Newton's Road</strong></a></li></ul>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Johnson has had some amazing experiences and is currently involved in a number of truly fascinating organizations with missions revolving around science, education, space exploration, and entrepreneurship opportunities in the New Space industry. Some of these we talked about in this episode include:</p><ul><li><a href="https://www.genglobal.org/gen-space"><strong>GEN Space | Global Entrepreneurship Network</strong></a></li><li><a href="https://spacenation.org/"><strong>Space Nation</strong></a></li><li><a href="https://newtonsroad.org/"><strong>Newton's Road</strong></a></li></ul>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </content:encoded>
      <pubDate>Sat, 01 Aug 2020 11:17:13 -0400</pubDate>
      <author>Lyle Smith</author>
      <enclosure url="https://media.transistor.fm/ec05f444/b3e3bc7c.mp3" length="78651408" type="audio/mpeg"/>
      <itunes:author>Lyle Smith</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/QLbC3LJdzjhjbcfBtNjrkcOa1nSE0RCsWqbDXBYOoyw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzMwOTA3Ni8x/NTk2Mjk1MDMzLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3273</itunes:duration>
      <itunes:summary>Col. Greg Johnson has been a combat fighter pilot, a test pilot, and pilot of two missions of the Space Shuttle Endeavor. He's been a leader in the modern Space Industry and as private enterprise is taking a leading role in the development of technology and exploration of the world beyond our atmosphere, he is at the center of a developing idea known as "New Space." In this conversation, we explore some of his amazing experiences and his journey from "military brat" to astronaut and beyond.</itunes:summary>
      <itunes:subtitle>Col. Greg Johnson has been a combat fighter pilot, a test pilot, and pilot of two missions of the Space Shuttle Endeavor. He's been a leader in the modern Space Industry and as private enterprise is taking a leading role in the development of technology a</itunes:subtitle>
      <itunes:keywords>brand story, branding, business storytelling, entrepreneur, small business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Sharing Music Around the World - Sean Fagan</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>15</itunes:episode>
      <podcast:episode>15</podcast:episode>
      <itunes:title>Sharing Music Around the World - Sean Fagan</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">053bc348-3f61-40a0-9c4f-09baf8a66194</guid>
      <link>https://the-story-forge.transistor.fm/s1/15</link>
      <description>
        <![CDATA[<p><strong>Opus Performance Tours</strong> arranges international choir and orchestra tours for high schools, universities, and adult groups. Founded by Sean Fagan, this company has brought musical groups opportunities to travel all over the world from Argentina to Poland and beyond.</p><p><a href="http://www.opusperformancetours.com/">Learn more about <strong>Opus Performance Tours&gt;&gt;</strong></a></p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>Opus Performance Tours</strong> arranges international choir and orchestra tours for high schools, universities, and adult groups. Founded by Sean Fagan, this company has brought musical groups opportunities to travel all over the world from Argentina to Poland and beyond.</p><p><a href="http://www.opusperformancetours.com/">Learn more about <strong>Opus Performance Tours&gt;&gt;</strong></a></p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </content:encoded>
      <pubDate>Wed, 15 Jul 2020 13:14:33 -0400</pubDate>
      <author>Lyle Smith</author>
      <enclosure url="https://media.transistor.fm/500f3e5b/74a3f737.mp3" length="83414312" type="audio/mpeg"/>
      <itunes:author>Lyle Smith</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/-QxZA45XHrjrwszCAxLdQHKpktMMtU1otk6KL27HSsE/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzI5NjQyMy8x/NTk0ODMzMjczLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3471</itunes:duration>
      <itunes:summary>Sean Fagan came from a family of 12 siblings, spent time in the Peace Corps, tended bar, and is currently celebrating 25 years as founder of a business that helps musical groups explore to all four corners of the globe. The Coronavirus crisis has hit his business hard, but he has a remarkably optimistic outlook on what comes next.</itunes:summary>
      <itunes:subtitle>Sean Fagan came from a family of 12 siblings, spent time in the Peace Corps, tended bar, and is currently celebrating 25 years as founder of a business that helps musical groups explore to all four corners of the globe. The Coronavirus crisis has hit his </itunes:subtitle>
      <itunes:keywords>brand story, branding, business storytelling, entrepreneur, small business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>All Politics is Local - Mayor Mary Jane Canose</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>14</itunes:episode>
      <podcast:episode>14</podcast:episode>
      <itunes:title>All Politics is Local - Mayor Mary Jane Canose</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">085cde40-6511-41e4-8453-68a86819acab</guid>
      <link>https://the-story-forge.transistor.fm/s1/14</link>
      <description>
        <![CDATA[<p>Mary Jane Canose is Mayor of Bernardsville, NJ, dealing with not just all the day to day responsibilities of a local politico, but the sometimes intense developments of a global pandemic sweeping through the town, state, and nation. It was her communication skills that caught our attention, and her dedication to the job as a public servant that made us take notice.</p><p><a href="http://www.bernardsvilleboro.org/"><strong>Get to know Bernardsville a little bit &gt;&gt;</strong></a></p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Mary Jane Canose is Mayor of Bernardsville, NJ, dealing with not just all the day to day responsibilities of a local politico, but the sometimes intense developments of a global pandemic sweeping through the town, state, and nation. It was her communication skills that caught our attention, and her dedication to the job as a public servant that made us take notice.</p><p><a href="http://www.bernardsvilleboro.org/"><strong>Get to know Bernardsville a little bit &gt;&gt;</strong></a></p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </content:encoded>
      <pubDate>Mon, 29 Jun 2020 12:00:00 -0400</pubDate>
      <author>Lyle Smith</author>
      <enclosure url="https://media.transistor.fm/fabf9bc7/a3d6c9f9.mp3" length="57436281" type="audio/mpeg"/>
      <itunes:author>Lyle Smith</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/eR2dbGsXdWjl0jzJhvqXcPEMENHrg_z66WQkGssZYKM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzI4NTE1NC8x/NTkzNDUwNDE2LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2389</itunes:duration>
      <itunes:summary>Valuable lessons in good leadership can come from anywhere if you know where to look. Even from, maybe especially from the mayor's office in a small, New Jersey town.</itunes:summary>
      <itunes:subtitle>Valuable lessons in good leadership can come from anywhere if you know where to look. Even from, maybe especially from the mayor's office in a small, New Jersey town.</itunes:subtitle>
      <itunes:keywords>brand story, branding, business storytelling, entrepreneur, small business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Good v. Great in the Knowledge Economy - Sam Mallikarjunan</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>13</itunes:episode>
      <podcast:episode>13</podcast:episode>
      <itunes:title>Good v. Great in the Knowledge Economy - Sam Mallikarjunan</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">88b215b3-d1ab-4c78-ba20-bbc5609212f9</guid>
      <link>https://the-story-forge.transistor.fm/s1/13</link>
      <description>
        <![CDATA[<p>In addition to teaching at Harvard and being one of the most sought-after digital marketing specialists around, Sam Mallikarjunan is a an author, speaker, and consultant. <a href="https://www.mallikarjunan.com/"><strong>You can learn more about him at his website &gt;&gt;</strong></a></p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In addition to teaching at Harvard and being one of the most sought-after digital marketing specialists around, Sam Mallikarjunan is a an author, speaker, and consultant. <a href="https://www.mallikarjunan.com/"><strong>You can learn more about him at his website &gt;&gt;</strong></a></p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </content:encoded>
      <pubDate>Mon, 01 Jun 2020 19:00:00 -0400</pubDate>
      <author>Lyle Smith</author>
      <enclosure url="https://media.transistor.fm/8183cba7/42deb9ac.mp3" length="56837891" type="audio/mpeg"/>
      <itunes:author>Lyle Smith</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/5hh0UDb3KCsEzGy0PnPI3O3NFi_1p-g4jaElx1wbyrs/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzI2ODU4My8x/NTkxMDUxNDc2LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2364</itunes:duration>
      <itunes:summary>Sam Mallikarjunan is an author, speaker, professor, and digital marketing expert. In this conversation, we talk about his story as well as how the COVID-19 crisis is affecting his company, his plans, and his industry. And... what's coming next.</itunes:summary>
      <itunes:subtitle>Sam Mallikarjunan is an author, speaker, professor, and digital marketing expert. In this conversation, we talk about his story as well as how the COVID-19 crisis is affecting his company, his plans, and his industry. And... what's coming next.</itunes:subtitle>
      <itunes:keywords>brand story, branding, business storytelling, entrepreneur, small business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Agent of Change - Qaadirah Abdur Rahim</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>12</itunes:episode>
      <podcast:episode>12</podcast:episode>
      <itunes:title>Agent of Change - Qaadirah Abdur Rahim</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3104f94f-f831-47d0-a42f-1796664a7ddc</guid>
      <link>https://the-story-forge.transistor.fm/s1/12</link>
      <description>
        <![CDATA[<p>The vision that drives Qaadirah Abdur Rahim is infectious. There is no way to spend time talking with her without coming away changed in some way. Founded by her brother, NBA star Shareef Abdur Rahim, Qaadirah, leads the second family approach of Future Foundation that has provided thousands of Atlanta's at-risk youth a path of opportunity that can only be described as world changing.<br><a href="https://future-foundation.com/"><strong>Visit Future Foundation here &gt;&gt;</strong></a></p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The vision that drives Qaadirah Abdur Rahim is infectious. There is no way to spend time talking with her without coming away changed in some way. Founded by her brother, NBA star Shareef Abdur Rahim, Qaadirah, leads the second family approach of Future Foundation that has provided thousands of Atlanta's at-risk youth a path of opportunity that can only be described as world changing.<br><a href="https://future-foundation.com/"><strong>Visit Future Foundation here &gt;&gt;</strong></a></p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </content:encoded>
      <pubDate>Fri, 22 May 2020 18:30:00 -0400</pubDate>
      <author>Lyle Smith</author>
      <enclosure url="https://media.transistor.fm/fc0afd99/0cd60eac.mp3" length="71156039" type="audio/mpeg"/>
      <itunes:author>Lyle Smith</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/KhjZUrzUfUqwyG3V_fWjP8TGmbUS0uaU8CmMiLTHXPY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzI2MzIyMi8x/NTkwMTg3NDg4LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2961</itunes:duration>
      <itunes:summary>In an educational environment where 43-45% of public school children graduate high school, Qaadirah Abdur Rahim's Future Foundation in Atlanta graduates 100% of its students providing a nearly unlimited horizon. Here, we talk about her personal journey and the challenges presented to her organization by our current crises.</itunes:summary>
      <itunes:subtitle>In an educational environment where 43-45% of public school children graduate high school, Qaadirah Abdur Rahim's Future Foundation in Atlanta graduates 100% of its students providing a nearly unlimited horizon. Here, we talk about her personal journey an</itunes:subtitle>
      <itunes:keywords>brand story, branding, business storytelling, entrepreneur, small business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Making Education Matter - John Waldron</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>11</itunes:episode>
      <podcast:episode>11</podcast:episode>
      <itunes:title>Making Education Matter - John Waldron</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">27da77c7-62a3-497b-ab98-e9678a86bbd0</guid>
      <link>https://the-story-forge.transistor.fm/s1/11</link>
      <description>
        <![CDATA[<p>Waldron is a Democrat representing District 77 in Oklahoma and you can <a href="https://www.okhouse.gov/members/District.aspx?District=77">see his state legislature member's page here</a>.</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Waldron is a Democrat representing District 77 in Oklahoma and you can <a href="https://www.okhouse.gov/members/District.aspx?District=77">see his state legislature member's page here</a>.</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </content:encoded>
      <pubDate>Fri, 15 May 2020 18:30:00 -0400</pubDate>
      <author>Lyle Smith</author>
      <enclosure url="https://media.transistor.fm/6d556bbb/61dee14d.mp3" length="82469804" type="audio/mpeg"/>
      <itunes:author>Lyle Smith</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/6GLWxv2fkWCJhr43H_h3lyAsNKsi90Nf7BuPuknWl7w/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzI1OTQwMC8x/NTg5NTgyODA0LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3432</itunes:duration>
      <itunes:summary>John Waldron is the state representative from Oklahoma District 77. He's a career educator who transitioned his fight for the students of his district to a cause for the students of his state. Here, we talk about family, a vocation in education, and how one makes the change from history teacher to state-house politico.</itunes:summary>
      <itunes:subtitle>John Waldron is the state representative from Oklahoma District 77. He's a career educator who transitioned his fight for the students of his district to a cause for the students of his state. Here, we talk about family, a vocation in education, and how o</itunes:subtitle>
      <itunes:keywords>brand story, branding, business storytelling, entrepreneur, small business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Glimpsing the Epicenter - Derrick Jackson</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>10</itunes:episode>
      <podcast:episode>10</podcast:episode>
      <itunes:title>Glimpsing the Epicenter - Derrick Jackson</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e7a2054a-af56-471b-a9f6-4584d81cc361</guid>
      <link>https://the-story-forge.transistor.fm/s1/10</link>
      <description>
        <![CDATA[Derrick Jackson is a veteran of the New York digital agency world who lives in Jackson Heights, Queens, NYC, overlooking Elmhurst Hospital. Here, he provides a unique glimpse into what living in the epicenter of the epicenter working from home feels like.]]>
      </description>
      <content:encoded>
        <![CDATA[Derrick Jackson is a veteran of the New York digital agency world who lives in Jackson Heights, Queens, NYC, overlooking Elmhurst Hospital. Here, he provides a unique glimpse into what living in the epicenter of the epicenter working from home feels like.]]>
      </content:encoded>
      <pubDate>Tue, 12 May 2020 20:20:00 -0400</pubDate>
      <author>Lyle Smith</author>
      <enclosure url="https://media.transistor.fm/c3043e3d/06da962a.mp3" length="44235819" type="audio/mpeg"/>
      <itunes:author>Lyle Smith</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/CBR55jyH22xWoS3Apuew8cUGKOHp7yNcD-vByz2jJRY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzI1NzE1Mi8x/NTg5Mzc5NjQyLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1839</itunes:duration>
      <itunes:summary>Derrick Jackson is a veteran of the New York digital agency world who lives in Jackson Heights, Queens, NYC, overlooking Elmhurst Hospital. Here, he provides a unique glimpse into what living in the epicenter of the epicenter working from home feels like.</itunes:summary>
      <itunes:subtitle>Derrick Jackson is a veteran of the New York digital agency world who lives in Jackson Heights, Queens, NYC, overlooking Elmhurst Hospital. Here, he provides a unique glimpse into what living in the epicenter of the epicenter working from home feels like.</itunes:subtitle>
      <itunes:keywords>brand story, branding, business storytelling, entrepreneur, small business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Rhyming Through History - Dr. Susan Kent</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>8</itunes:episode>
      <podcast:episode>8</podcast:episode>
      <itunes:title>Rhyming Through History - Dr. Susan Kent</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">87fa88d6-aac0-4257-8f63-fca3da19d057</guid>
      <link>https://the-story-forge.transistor.fm/s1/8</link>
      <description>
        <![CDATA[<p>Susan Kingsley Kent is the author of <a href="https://www.amazon.com/Influenza-Pandemic-1918-1919-Cultural-Editions/dp/0312677081/ref=sr_1_3?s=books&amp;ie=UTF8&amp;qid=1340654168&amp;sr=1-3&amp;keywords=Influenza"><strong>The Influenza Pandemic of 1918-1919: a brief history with documents</strong></a>. </p><p>The 1918 Flu Pandemic is the only historical event we have that's remotely comparable to what's going on today during the COVID-19 crisis. Dr. Kent, a prolific author and professor at the University of Colorado gave us a truly global perspective on that moment in history and what elements of that story echo in today's.</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Susan Kingsley Kent is the author of <a href="https://www.amazon.com/Influenza-Pandemic-1918-1919-Cultural-Editions/dp/0312677081/ref=sr_1_3?s=books&amp;ie=UTF8&amp;qid=1340654168&amp;sr=1-3&amp;keywords=Influenza"><strong>The Influenza Pandemic of 1918-1919: a brief history with documents</strong></a>. </p><p>The 1918 Flu Pandemic is the only historical event we have that's remotely comparable to what's going on today during the COVID-19 crisis. Dr. Kent, a prolific author and professor at the University of Colorado gave us a truly global perspective on that moment in history and what elements of that story echo in today's.</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </content:encoded>
      <pubDate>Mon, 27 Apr 2020 18:00:00 -0400</pubDate>
      <author>Lyle Smith</author>
      <enclosure url="https://media.transistor.fm/581f78e8/cbf9f312.mp3" length="71932630" type="audio/mpeg"/>
      <itunes:author>Lyle Smith</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/CWIHD7dU4kBJPShF6l_YC3MaZcuUNTDfuhOMP4uKedk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzI0ODE3NS8x/NTg4MDIyNTMxLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2993</itunes:duration>
      <itunes:summary>Author and historian Susan Kingsley Kent gives us a historical perspective on what's going on today by looking at the experience of the 1918 Influenza Pandemic that killed an estimated 50-100 million people worldwide.</itunes:summary>
      <itunes:subtitle>Author and historian Susan Kingsley Kent gives us a historical perspective on what's going on today by looking at the experience of the 1918 Influenza Pandemic that killed an estimated 50-100 million people worldwide.</itunes:subtitle>
      <itunes:keywords>brand story, branding, business storytelling, entrepreneur, small business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>When the Lights Go Down - Jim Ridgway</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>6</itunes:episode>
      <podcast:episode>6</podcast:episode>
      <itunes:title>When the Lights Go Down - Jim Ridgway</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e67e1f44-5d20-42bc-bb2e-69360a773267</guid>
      <link>https://the-story-forge.transistor.fm/s1/6</link>
      <description>
        <![CDATA[<p>Jim Ridgway is a highly accomplished fellow. Retired Navy pilot and commander. One-time face of the Navy in the Bay Area, and currently looking for a new opportunity during the Coronavirus outbreak. He knows he's in a better position than most, but he has a really interesting perspective on social distancing in California and what's going on in the world today.</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Jim Ridgway is a highly accomplished fellow. Retired Navy pilot and commander. One-time face of the Navy in the Bay Area, and currently looking for a new opportunity during the Coronavirus outbreak. He knows he's in a better position than most, but he has a really interesting perspective on social distancing in California and what's going on in the world today.</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </content:encoded>
      <pubDate>Mon, 20 Apr 2020 19:00:00 -0400</pubDate>
      <author>Lyle Smith</author>
      <enclosure url="https://media.transistor.fm/34ad401d/219abdee.mp3" length="57840040" type="audio/mpeg"/>
      <itunes:author>Lyle Smith</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/BHDnpgQNlHcpgzAlEczbSBXQNwI2e4bbFs0QBryjS1M/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzI0MjI0NS8x/NTg3NDIyNjY0LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2406</itunes:duration>
      <itunes:summary>Checking in on the news from California and on the job market during a global pandemic.</itunes:summary>
      <itunes:subtitle>Checking in on the news from California and on the job market during a global pandemic.</itunes:subtitle>
      <itunes:keywords>brand story, branding, business storytelling, entrepreneur, small business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Saving St. Patrick's Day - Richie &amp; Erika Delaney Hayes</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>4</itunes:episode>
      <podcast:episode>4</podcast:episode>
      <itunes:title>Saving St. Patrick's Day - Richie &amp; Erika Delaney Hayes</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2a711588-6fff-4406-b907-0f7c00459683</guid>
      <link>https://the-story-forge.transistor.fm/s1/4</link>
      <description>
        <![CDATA[<p>Richie and Erika Hayes are Irish. They are residents of Florida's Space Coast for the past several years. And they are entertainers of the finest caliber. But with the threat of Coronavirus looming, the days heading into their busiest part of the year ended up with cancellations of an entire season and a need to create something exceptional out of nothing.</p><ul><li>If you'd like to learn more about Richie and Erika, you can get all sorts of information, recordings, and merchandise at <a href="https://www.richiehayes.net/"><strong>RichieHayes.net</strong></a></li><li>And to get their next online shows, including the one on Easter Sunday on your calendar, <a href="https://www.facebook.com/events/639688813495195/">visit their Facebook page to watch them LIVE!</a></li></ul>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Richie and Erika Hayes are Irish. They are residents of Florida's Space Coast for the past several years. And they are entertainers of the finest caliber. But with the threat of Coronavirus looming, the days heading into their busiest part of the year ended up with cancellations of an entire season and a need to create something exceptional out of nothing.</p><ul><li>If you'd like to learn more about Richie and Erika, you can get all sorts of information, recordings, and merchandise at <a href="https://www.richiehayes.net/"><strong>RichieHayes.net</strong></a></li><li>And to get their next online shows, including the one on Easter Sunday on your calendar, <a href="https://www.facebook.com/events/639688813495195/">visit their Facebook page to watch them LIVE!</a></li></ul>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </content:encoded>
      <pubDate>Fri, 10 Apr 2020 16:00:00 -0400</pubDate>
      <author>Lyle Smith</author>
      <enclosure url="https://media.transistor.fm/81c0e266/989b3529.mp3" length="82736017" type="audio/mpeg"/>
      <itunes:author>Lyle Smith</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/GO5SLh5KGC7V6UYklmezYPlRIaRfVWKsujcpfLEquec/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzIzNTQxNC8x/NTg2NTQ2MDY0LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>3444</itunes:duration>
      <itunes:summary>We sat down with these great Irish entertainers to discuss the Friday the 13th before St. Patrick's Day this year when all manner of entertainment heck broke loose under pandemic threat.</itunes:summary>
      <itunes:subtitle>We sat down with these great Irish entertainers to discuss the Friday the 13th before St. Patrick's Day this year when all manner of entertainment heck broke loose under pandemic threat.</itunes:subtitle>
      <itunes:keywords>brand story, branding, business storytelling, entrepreneur, small business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>When the Lights Went Out on Broadway - Melissa Joy Crawford</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>3</itunes:episode>
      <podcast:episode>3</podcast:episode>
      <itunes:title>When the Lights Went Out on Broadway - Melissa Joy Crawford</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">49a97830-095a-41d7-9306-f20e7f8674d7</guid>
      <link>https://the-story-forge.transistor.fm/s1/3</link>
      <description>
        <![CDATA[<p>To learn more about the show Melissa is working on, ticket and schedule information and the original cast recording, <a href="https://comefromaway.com/">visit the official website of <strong>COME FROM AWAY</strong></a>.</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>To learn more about the show Melissa is working on, ticket and schedule information and the original cast recording, <a href="https://comefromaway.com/">visit the official website of <strong>COME FROM AWAY</strong></a>.</p>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </content:encoded>
      <pubDate>Fri, 10 Apr 2020 14:00:00 -0400</pubDate>
      <author>Lyle Smith</author>
      <enclosure url="https://media.transistor.fm/48af53d5/a8211960.mp3" length="61602890" type="audio/mpeg"/>
      <itunes:author>Lyle Smith</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/U_bnEiiQ5vU0HgqRy7dA62IyOKw2NoPRBGfuGjaL6pk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzIzNTMzNS8x/NTg2NTQyNTA2LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2563</itunes:duration>
      <itunes:summary>Melissa Joy Crawford is the Production Wardrobe Supervisor for the Broadway musical COME FROM AWAY. And with Broadway basically shut down, we have a chat about her career in costuming, the effect of the current pandemic situation on her profession, and the incredibly uplifting message behind the show she says she'd love to work on for the rest of her life.</itunes:summary>
      <itunes:subtitle>Melissa Joy Crawford is the Production Wardrobe Supervisor for the Broadway musical COME FROM AWAY. And with Broadway basically shut down, we have a chat about her career in costuming, the effect of the current pandemic situation on her profession, and th</itunes:subtitle>
      <itunes:keywords>brand story, branding, business storytelling, entrepreneur, small business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Gratitude in the Age of Corona - Dr. Peggy DeLong</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>2</itunes:episode>
      <podcast:episode>2</podcast:episode>
      <itunes:title>Gratitude in the Age of Corona - Dr. Peggy DeLong</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">bee4e797-4b88-459a-8e52-48029cc7a589</guid>
      <link>https://the-story-forge.transistor.fm/s1/2</link>
      <description>
        <![CDATA[<p>Peggy's run her own private practice in New Jersey for much of her career, redirected a significant portion of her focus to the practice of gratitude, published her first book, a memoir entitled I CAN SEE CLEARLY NOW a bit over a year ago and has a second book in process. </p><ul><li>You can learn more about her and what she does <a href="https://drpeggydelong.com"><strong>on her website</strong></a>.</li><li>If you'd like to order her book, <a href="https://www.peggysmidnightcreations.com/product/i-can-see-clearly-now-book"><strong>I CAN SEE CLEARLY NOW</strong></a>, which I highly recommend, <a href="https://www.peggysmidnightcreations.com/product/i-can-see-clearly-now-book"><strong>you can do that here!</strong></a></li></ul>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Peggy's run her own private practice in New Jersey for much of her career, redirected a significant portion of her focus to the practice of gratitude, published her first book, a memoir entitled I CAN SEE CLEARLY NOW a bit over a year ago and has a second book in process. </p><ul><li>You can learn more about her and what she does <a href="https://drpeggydelong.com"><strong>on her website</strong></a>.</li><li>If you'd like to order her book, <a href="https://www.peggysmidnightcreations.com/product/i-can-see-clearly-now-book"><strong>I CAN SEE CLEARLY NOW</strong></a>, which I highly recommend, <a href="https://www.peggysmidnightcreations.com/product/i-can-see-clearly-now-book"><strong>you can do that here!</strong></a></li></ul>
<strong>
  <a href="https://www.patreon.com/makingthingsmatters" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a>
</strong>]]>
      </content:encoded>
      <pubDate>Fri, 10 Apr 2020 12:00:00 -0400</pubDate>
      <author>Lyle Smith</author>
      <enclosure url="https://media.transistor.fm/366350d4/0930879c.mp3" length="71125489" type="audio/mpeg"/>
      <itunes:author>Lyle Smith</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/RJtUOIG6uGZTtUxCR7fAthAVknOSgntN5gOK8RAyjas/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzIzNTI1Mi8x/NTg2NTI5OTIwLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2960</itunes:duration>
      <itunes:summary>Dr. Margaret DeLong, or Peggy, as I know her, is a psychologist, author, and all-around excellently generous human being. We talk about her business and career trajectory, the challenges she's overcome in her life and those she's addressing during this time of global pandemic and what we all can do to alleviate some of the fear, anxiety, and pressure that's putting on all of us.</itunes:summary>
      <itunes:subtitle>Dr. Margaret DeLong, or Peggy, as I know her, is a psychologist, author, and all-around excellently generous human being. We talk about her business and career trajectory, the challenges she's overcome in her life and those she's addressing during this ti</itunes:subtitle>
      <itunes:keywords>brand story, branding, business storytelling, entrepreneur, small business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Story Forge Podcast - Introduction</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>1</itunes:episode>
      <podcast:episode>1</podcast:episode>
      <itunes:title>The Story Forge Podcast - Introduction</itunes:title>
      <itunes:episodeType>trailer</itunes:episodeType>
      <guid isPermaLink="false">3927847b-3083-42e6-be72-c4d12df08549</guid>
      <link>https://the-story-forge.transistor.fm/s1/trailer1</link>
      <description>
        <![CDATA[Your introduction to The Story Forge Podcast. Listen to a brief summary of what the podcast is about and all those incredible small business people we're talking to to learn about how they've built their businesses and thrived in a chaotic world.]]>
      </description>
      <content:encoded>
        <![CDATA[Your introduction to The Story Forge Podcast. Listen to a brief summary of what the podcast is about and all those incredible small business people we're talking to to learn about how they've built their businesses and thrived in a chaotic world.]]>
      </content:encoded>
      <pubDate>Wed, 08 Apr 2020 17:00:00 -0400</pubDate>
      <author>Lyle Smith</author>
      <enclosure url="https://media.transistor.fm/72075374/436be310.mp3" length="2931796" type="audio/mpeg"/>
      <itunes:author>Lyle Smith</itunes:author>
      <itunes:duration>118</itunes:duration>
      <itunes:summary>Your introduction to The Story Forge Podcast. Listen to a brief summary of what the podcast is about and all those incredible small business people we're talking to to learn about how they've built their businesses and thrived in a chaotic world.</itunes:summary>
      <itunes:subtitle>Your introduction to The Story Forge Podcast. Listen to a brief summary of what the podcast is about and all those incredible small business people we're talking to to learn about how they've built their businesses and thrived in a chaotic world.</itunes:subtitle>
      <itunes:keywords>brand story, branding, business storytelling, entrepreneur, small business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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