The Social Grenade Show

Selling 1,799 Cars a Year: The Ultimate Toyota Sales Blueprint

Robin Wilson — Fri, 26 Jun 2026 09:00:00 -0500

Meet Cody Carter, the #1 Toyota salesperson in the nation, who moved an incredible 1,799 vehicles last year—averaging nearly 150 cars per month. In this episode of the Social Grenade Academy, Cody pulls back the curtain on his "Amazon-style" sales process, revealing why he avoids traditional test drives and how he turned an online forum hobby into a massive business pipeline. Whether you are struggling to scale your sales or looking for a way to dominate the lease market, Cody shares the exact operational systems, the power of service department auditing, and the "add value first" mentality that took him from grinding for leads at 4:00 AM to becoming a national sales powerhouse.

#CarSalesTips #ToyotaSales #SocialGrenade #SalesStrategy #AutoSalesTraining #DealershipSuccess #CodyCarter

Part 2 - A Life Redirected: How Frank Crinite Broke Through to Lasting Change

Robin Wilson — Fri, 19 Jun 2026 08:30:00 -0500

Join us on the Social Grenade channel as we dive deep into Part 2 of the powerful story of Frank Crinite and his journey toward profound personal transformation. This episode explores the pivotal internal turning point where Frank realized he could no longer live the same way, proving that real change isn't about massive, dramatic overnight breakthroughs, but the quiet, consistent power of daily decisions. If you have ever felt stuck, trapped by an old identity, or ready to choose growth over comfort, this conversation offers a raw and honest roadmap for reclaiming your life through small, deliberate actions.

#PersonalTransformation #MindsetShift #GrowthMindset #FrankCrinite #LifeChangingStories #SCPAgency

Part 1 - Stop Selling, Start Being Human: How to Sell 150+ Cars a Month with Organic Social Media

Robin Wilson — Fri, 12 Jun 2026 08:30:00 -0500

This episode features Frank Crinite sharing his personal story of transformation, centered around a pivotal internal turning point where he realized he could no longer continue living the same way.

The conversation focuses less on a single dramatic moment and more on the internal shift that led to change—highlighting how real transformation happens through consistent, daily decisions rather than overnight breakthroughs.

Key themes:

Personal breaking point and internal realization
Choosing change over comfort
Letting go of old identity
Growth through small, consistent actions
Long-term transformation and perspective shift

https://www.facebook.com/frank.crinite
https://www.linkedin.com/in/frank-crinite-8a4a3367/

#AutomotiveSales #SocialSelling #CarSalesTips #OrganicSocial #SalesMotivation #FrankCrinite

Part 2 - The Entrepreneurial Pivot: Adam Marburger on AI Capacity and Authentic Networking

Robin Wilson — Fri, 05 Jun 2026 09:00:00 -0500

In the second part of our conversation with Adam Marburger, we explore the practical impact of moving "redundant crap" to AI to 4X your business capacity. Adam discusses how freeing up 75% of your time isn't about cutting staff, but about allowing your team to double down on human relationships and creative strategy. We also dive into the necessity of constant evolution in social media and why showing up as your true, authentic self online creates "big hug" moments when you finally meet your network in person. From automating $10-an-hour tasks to the importance of being "servant-minded" in business, this episode is a blueprint for any leader looking to navigate the modern entrepreneurial landscape.
https://www.ascentdealerservices.com/
https://www.facebook.com/adammarburger
https://www.linkedin.com/in/adam-marburger/

#SocialGrenade #AdamMarburger #EntrepreneurLife #AIBusiness #AuthenticNetworking #BusinessScaling #LeadershipMindset

Part 1 - From Heartbreak to High Growth: The Real Story Behind Ascent Dealer Services

Robin Wilson — Fri, 29 May 2026 09:00:00 -0500

Most people wait for the “right time” to start a business.
Adam Marburger started his in the middle of chaos.

In this episode, we get real about what it actually looks like to build something when life is falling apart. Not the polished version. The truth.

We talk about:

Starting a business in the middle of heartbreak and uncertainty
What pressure, responsibility, and resilience actually feel like
How becoming a girl dad changes your perspective (and your standards)
And why social media isn’t optional if you want real business growth

This isn’t a highlight reel.
It’s a conversation about grit, identity, and doing the work when it would be easier not to.

If you’ve ever felt like life hit you at the worst possible time… this one’s for you.

https://www.ascentdealerservices.com/
https://www.facebook.com/adammarburger
https://www.linkedin.com/in/adam-marburger/

#SocialGrenade #AdamMarburger #BusinessScaling #AIforBusiness #EntrepreneurMindset #AutomationStrategy #LeadershipGrowth

Stop Wasting Your Ad Budget: Gary May on Vendor Transparency and Retargeting

Robin Wilson — Tue, 26 May 2026 09:00:00 -0500

In this follow-up session, Gary May returns to the Social Grenade Podcast to pull back the curtain on dealership vendor relationships. Gary and Robin discuss why high-performing dealers must demand total transparency, especially when vendors realize their targeting is off-track. The conversation shifts to the critical importance of lead attribution—moving beyond the click to understand exactly what happens once a customer lands on your site. Gary explains the power of smart retargeting, the necessity of tracking conversions from "contacted" to "sold," and why a low CPC often masks a lack of real results. If you want to hold your marketing partners accountable and ensure every dollar is spent in your actual operating region, this episode is a must-watch.

linkedin.com
imacsweb.com
instagram.com

#SocialGrenade #GaryMay #DigitalMarketing #DealerTransparency #LeadAttribution #RetargetingStrategy #AutomotiveSales

“What Do You Actually Do?” — Gary May on Digital Marketing, Consulting, and Accountability in Automotive

Robin Wilson — Fri, 22 May 2026 09:00:00 -0500

In this episode, Robin Wilson sits down with automotive industry veteran Gary May to tackle a question many people ask—but few can clearly answer: What do you actually do?

Gary walks through the origin of IM@CS (Interactive Marketing & Consulting Services), explaining how the company was built to help dealerships navigate the growing complexities of digital marketing with accountability, strategy, and real consulting—not surface-level metrics or outsourced solutions.

The conversation dives into why many agencies rely on vanity KPIs, why copying strategies from other markets often fails, and how dealers can’t afford to ignore broader economic, logistical, and consumer behavior trends. From OEM mandates and white-labeled services to social media storytelling and forecasting what truly moves metal, Gary breaks down what’s missing in today’s automotive marketing landscape.

This episode offers an honest, in-depth look at why consulting, education, and understanding context matter more than buzzwords—and why dealerships need partners who look beyond reports and into real-world impact.

linkedin.com
imacsweb.com
instagram.com

#SocialGrenade #GaryMay #AutomotiveDigital #G4Analytics #DataIntegrity #DealerMarketing #DigitalAccountability

How to Handle Social Media Haters | Shawn Payne & Robin Wilson Seminar Part 3

Robin Wilson — Tue, 19 May 2026 09:00:00 -0500

Shawn Payne and Robin Wilson break down the final steps of social dominance. Learn why showing your "Sunday Morning Chaos" sells more cars than a window sticker, and how to use TikTok Lives to establish yourself as the go-to finance expert in your city.

#CarSalesExpert #TikTokLiveTips #DealershipAuthority #SocialGrenade #ShawnPayne #HandlingHaters

Find Your Viral Content Hook | Shawn Payne & Robin Wilson Seminar Part 2

Robin Wilson — Fri, 15 May 2026 09:00:00 -0500

Shawn Payne and Robin Wilson reveal the "Paper Plate Identity" method to help car sales professionals build an authentic personal brand that converts even with zero followers.

#PersonalBranding #CarSalesHooks #AuthenticMarketing #SocialGrenade #ShawnPayne #RobinWilson

Stop Being a "Car Guy" and Start Being a Brand | Shawn Payne & Robin Wilson Seminar

Robin Wilson — Fri, 08 May 2026 09:00:00 -0500

Are you in the car business or the attention business? In this exclusive seminar, 25-year car veteran Shawn "GOAT" Payne and social media strategist Robin Wilson break down how to stop relying on dealership leads and start generating your own through organic social media.

Learn how Shawn went viral by simply recording his daily "desk" life and how Robin uses the "Metaverse" to solve dealership problems like the CIT list. It’s time to take every bit of the pay plan out of the owner's pocket and into yours.

Key Seminar Takeaways
1. The "Attention Business"
Marketers must go where the eyes are, and the average American spends 2.7 hours a day on social media.
Social media is "The F Word"—Free.
Building a personal brand allows sales people to be entrepreneurs who let the dealership carry all the financial risk while they reap the rewards.

2. Platform Strategy: TikTok vs. Meta
TikTok is for virality, eyeballs, and building a wide community.
Facebook/Instagram (Meta) is where the "money" lives, specifically targeting buyers in their late 30s to 50s.
The goal is to be consistent on Facebook for sales while using TikTok to gain a following.

3. The Paper Plate Branding Drill
Shawn uses a paper plate exercise to help sales people identify their unique voice.
The Front: One unique thing about the dealership (The Taylor Group).
The Back: One unique personal trait or hobby that makes you "human" to the public.

#CarSales #SocialMediaMarketing #PersonalBranding #ShawnPayne #RobinWilson #TaylorGroup

The $47,000 Mistake: Robin Wilson on Jumpstarting Sales Team Social Media at NADA 2026

Robin Wilson — Fri, 01 May 2026 09:00:00 -0500

In this high-energy session from NADA 2026, Social Grenade co-founder Robin Wilson reveals why the average dealership loses $47,000 annually for every sales rep who isn't active on social media. Robin breaks down the "Confidence Crisis" facing veteran sales teams and provides a tactical, 5-post "Starter Pack" system—Knowledge, Behind the Scenes, Community, Inventory, and Personal—to transform your team into a lead-generating machine. Learn why social media is the new "virtual test drive" and how to move past vanity metrics to start real conversations that close deals.

How to Break Into the Music Industry: Jenna Kay on Social Media, Nashville, & Authentic Songwriting

Robin Wilson — Fri, 24 Apr 2026 09:00:00 -0500

Join the Social Grenade Show for an inspiring conversation with country singer-songwriter Jenna Kay, who moved to Nashville to turn her big dreams into reality. Jenna opens up about her musical evolution from ukulele and piano to mastering the guitar, and why she ultimately chose the Nashville stage over a career in musical theater. She also dives deep into her digital strategy, sharing how she leverages platforms like TikTok to find her audience and why she believes talent must "10 x" their content output to stand out in today's crowded market. Beyond the business, Jenna explains the meaning behind her "bows and boots" style and her commitment to creating real, human-led music in an era of AI-generated content.

Why Most Salespeople Struggle With Social Selling | C. Slaydon

Robin Wilson — Fri, 17 Apr 2026 09:00:00 -0500

Most salespeople don’t fail at social media because of the platform—they fail because of mindset, consistency, and fear of being visible. In this Social Grenade episode, C. Slaydon breaks down the real reason so many sales professionals hesitate to show up online and how that hesitation directly impacts opportunity, trust, and long-term growth. This conversation goes beyond tactics and dives into confidence, identity, and the shift from “posting to sell” to “showing up to serve.”

If your team says they “don’t know what to post,” feels awkward on camera, or struggles to stay consistent, this episode hits the root of the issue. Learn how modern sales success is built on personal brand, visibility, and trust long before a customer walks into the dealership—and why the people willing to lean into discomfort are the ones winning attention and deals.

Savage Sequencing: The 5-Day Social Media Funnel That Gets You Paid

Robin Wilson — Thu, 09 Apr 2026 06:00:00 -0500

Stop posting randomly and start generating commissions! In this powerful training on Savage Sequencing , you'll learn how to build a 5-day inbound social media funnel that turns content into conversations and conversations into commissions. If your last five posts didn't bring you a buyer, your content is broken —but we're fixing that by teaching you to position your posts like a sales funnel. This training is all about becoming a strategic hunter on the feed, using sequencing and momentum to build trust and walk potential buyers down your sales funnel. Discover why strategy gets you sales, not just going viral.

We break down the 5-Day Funnel Blueprint step-by-step: Day 1 addresses the Pain (like bad credit or vehicle needs) ; Day 2 tells a customer Story to build trust; Day 3 offers a helpful Tip to establish authority; Day 4 shows Proof of your results ; and Day 5 delivers an unmissable, hard-hitting Call-to-Action (CTA). Learn how to choose a specific buyer avatar (e.g., credit rebuilding or single moms) , speak their language, and use simple text posts with tips to pull them into your universe. Start building heat over five days to make your CTA land like a punch and generate guaranteed leads and sales!

#SocialMediaSalesFunnel #SavageSequencing #CarSalesTraining #5DayFunnel #ContentToCommissions #LeadGenerationStrategy #BuyerAvatar

Why Relationship-Based Selling Wins on Social Media

Robin Wilson — Thu, 02 Apr 2026 06:00:00 -0500

Most dealerships treat social media like a broadcast channel instead of what it actually is—a relationship engine. In this Social Grenade episode, Stephanie Bristow breaks down why real connections, not promotions or inventory dumps, are what drive trust, engagement, and long-term sales. From showing up consistently to having real conversations in comments and DMs, this session reveals why relationship-based social selling outperforms traditional tactics every time.

If your posts aren’t getting traction or your team struggles to turn attention into conversations, this episode explains what’s missing. Learn how authenticity, value-driven content, and intentional engagement create familiarity before a customer ever needs a car—making you the obvious choice when they do. This is how modern dealers win on social without chasing clicks or discounts.

Introducing Blabber ft. Lyamen Savy

Robin Wilson — Thu, 26 Mar 2026 06:00:00 -0500

Lyamen is a tech savvy entrepreneur with a heart for the automotive industry. She knows the value of referral business and has created an app to drive more referral business, easier.

https://www.blabber.tech/

🚀 Dominate Organic Social Media and Take the Lead in Car Sales!
💣 Enter Social Grenade - The Ultimate Social Media Tool for Automotive Salespeople
🌟 Ready to Arm Your Team with the Ultimate Social Media Firepower?
📱 Text START to 321-510-0989 to schedule your FREE Demo!
🌐 Get Early Access here: www.SocialGrenade.com
✉️ info@socialgrenade.com
📞 (877) 318-0740
🤝💬 Connect with Robin Wilson, Founder of Social Grenade:
Leave a comment on this video and it'll get a response. Or you can connect with Robin on different social platforms too:
Facebook: / robin.wilson.353
LinkedIn: / robinwilsonscp

Hard Truths, Big Wins. ft. Jessy Castillo

Robin Wilson — Thu, 19 Mar 2026 06:00:00 -0500

Jessy has been running the Dealer Division for Andy Elliott for 4 years, She has transformed sales teams into pros and built leaders who dominate. As Andys Executive Assistant, she ensures precision and excellence in every move. Together, they set the standard.

🚀 Dominate Organic Social Media and Take the Lead in Car Sales!
💣 Enter Social Grenade - The Ultimate Social Media Tool for Automotive Salespeople
🌟 Ready to Arm Your Team with the Ultimate Social Media Firepower?
📱 Text START to 321-510-0989 to schedule your FREE Demo!
🌐 Get Early Access here: www.SocialGrenade.com
✉️ info@socialgrenade.com
🤝💬 Connect with Robin Wilson, Founder of Social Grenade:
Leave a comment on this video and it'll get a response. Or you can connect with Robin on different social platforms too:
Facebook: / robin.wilson.353
LinkedIn: / robinwilsonscp

Act As If. ft Dave Hudson

Robin Wilson — Thu, 12 Mar 2026 06:00:00 -0500

Dave Hudson is a dynamic speaker, actor, and award-winning video producer with over 25 years of experience in storytelling and media production. As the founder of D. Hudson Productions, he’s worked with businesses, schools, and creative professionals to bring powerful messages to life through video. Dave is also a recurring actor on hit television shows like Chicago PD, and his motivational talks—rooted in personal resilience, faith, and mindset—have inspired students and professionals alike. Whether on stage, on screen, or behind the camera, Dave is driven by a single purpose: to move people through message and meaning.

Passionate about giving back, Dave spends time substitute teaching in local schools, using his life experience to positively impact and motivate the next generation.

🚀 Dominate Organic Social Media and Take the Lead in Car Sales!
💣 Enter Social Grenade - The Ultimate Social Media Tool for Automotive Salespeople
🌟 Ready to Arm Your Team with the Ultimate Social Media Firepower?
📱 Text START to 321-510-0989 to schedule your FREE Demo!
🌐 Get Early Access here: www.SocialGrenade.com
✉️ info@socialgrenade.com
🤝💬 Connect with Robin Wilson, Founder of Social Grenade:
Leave a comment on this video and it'll get a response. Or you can connect with Robin on different social platforms too:
Facebook: / robin.wilson.353
LinkedIn: / robinwilsonscp

Live Interview with Robin Wilson at SCP Agency from NADA Booth 2700!

Robin Wilson — Thu, 05 Mar 2026 06:00:00 -0600

Join us for an exclusive live interview with Robin Wilson, Co-Founder of SCP Agency and Epic BDC, as she shares invaluable insights into the automotive industry and shares her expert perspectives. This interview will delve into the latest trends and key factors shaping automotive to help drive your business forward. Don't miss this opportunity to hear from one of the industry's leading voices as we broadcast directly from the heart of the action at the Dealer eProcess NADA Booth 2700.

🚀 Dominate Organic Social Media and Take the Lead in Car Sales!
💣 Enter Social Grenade - The Ultimate Social Media Tool for Automotive Salespeople
🌟 Ready to Arm Your Team with the Ultimate Social Media Firepower?
📱 Text START to 321-510-0989 to schedule your FREE Demo!
🌐 Get Early Access here: www.SocialGrenade.com
✉️ info@socialgrenade.com
🤝💬 Connect with Robin Wilson, Founder of Social Grenade:
Leave a comment on this video and it'll get a response. Or you can connect with Robin on different social platforms too:
Facebook: / robin.wilson.353
LinkedIn: / robinwilsonscp

She Turns Followers Into Sales! ft. Ina Coveney

Robin Wilson — Thu, 26 Feb 2026 06:00:00 -0600

Ina Coveney is a firecracker of a marketing expert. She is perfect for small following social media accounts and turning them to GOLD. Her new adventure is automotive and wow! does she love this industry.

🚀 Dominate Organic Social Media and Take the Lead in Car Sales!
💣 Enter Social Grenade - The Ultimate Social Media Tool for Automotive Salespeople
🌟 Ready to Arm Your Team with the Ultimate Social Media Firepower?
📱 Text START to 321-510-0989 to schedule your FREE Demo!
🌐 Get Early Access here: www.SocialGrenade.com
✉️ info@socialgrenade.com
🤝💬 Connect with Robin Wilson, Founder of Social Grenade:
Leave a comment on this video and it'll get a response. Or you can connect with Robin on different social platforms too:
Facebook: / robin.wilson.353
LinkedIn: / robinwilsonscp

Chattin' Social With Candice Lowe

Robin Wilson — Thu, 19 Feb 2026 06:00:00 -0600

Candice is an industry veteran as well as SoCalCarGal on all socials. With decades in the industry, she brings some insighte to digital marketing

🚀 Dominate Organic Social Media and Take the Lead in Car Sales!
💣 Enter Social Grenade - The Ultimate Social Media Tool for Automotive Salespeople
🌟 Ready to Arm Your Team with the Ultimate Social Media Firepower?
📱 Text START to 321-510-0989 to schedule your FREE Demo!
🌐 Get Early Access here: www.SocialGrenade.com
✉️ info@socialgrenade.com
🤝💬 Connect with Robin Wilson, Founder of Social Grenade:
Leave a comment on this video and it'll get a response. Or you can connect with Robin on different social platforms too:
Facebook: / robin.wilson.353
LinkedIn: / robinwilsonscp

Creating Armies of AI: Aaron Sheeks on aKillion, Riley AI, and What’s Coming Next

Robin Wilson — Fri, 13 Feb 2026 09:00:00 -0600

In this episode, Robin Wilson sits down with longtime friend and tech builder Aaron Sheeks for a deep conversation on what’s actually happening in AI—and what most businesses still don’t understand.

Aaron shares his journey from AutoMiner and Riley AI to his newest project, aKillion, and explains why the real advantage isn’t just “using AI,” but understanding how to build safe, custom AI agents that can work at scale inside a business. They break down the difference between basic automation and agentic AI, why structured data matters more than hype, and how the speed of today’s tools is changing what it even means to build a company.

Along the way, Robin and Aaron talk about practical, real-world examples—like creating internal AI workflows, replacing repetitive busywork, and even building a custom bedtime-story generator in under two hours—showing how AI is reshaping productivity, teams, and everyday life.

This episode is for business owners, operators, and curious minds who want to move past buzzwords and understand the mindset, strategy, and infrastructure behind the next wave of technology.

https://akillion.us/

Conversations with The GOAT ft. Shawn Payne

Robin Wilson — Thu, 12 Feb 2026 06:00:00 -0600

GoatForReal216 is a social media influencer in the automotive space and he also trains salespeople on how to generate eyeballs on their content and convert to sales. Tune in as we have some influencer fun!

shawn@goatforrealproductions.com

🚀 Dominate Organic Social Media and Take the Lead in Car Sales!
💣 Enter Social Grenade - The Ultimate Social Media Tool for Automotive Salespeople
🌟 Ready to Arm Your Team with the Ultimate Social Media Firepower?
📱 Text START to 321-510-0989 to schedule your FREE Demo!
🌐 Get Early Access here: www.SocialGrenade.com
✉️ info@socialgrenade.com
🤝💬 Connect with Robin Wilson, Founder of Social Grenade:
Leave a comment on this video and it'll get a response. Or you can connect with Robin on different social platforms too:
Facebook: / robin.wilson.353
LinkedIn: / robinwilsonscp

🚨 Is Your Dealership's Social Media Stuck in 2005? Robin Wilson’s Social Grenade Will Fix That! 🚗💥

Robin Wilson — Thu, 05 Feb 2026 06:00:00 -0600

In this episode of Street Smarts, powered by SmartWolf Consulting, the conversation dives into what actually works when it comes to dealership social media — and what’s killing results.

Most stores are stuck in the past, treating social like a dumping ground for inventory. No engagement. No personality. No sales. But it doesn’t have to be that way.

Enter Robin Wilson — founder of SCP Agency and EPIC BDC, and creator of the game-changing Social Grenade app. She’s on a mission to help dealerships stop the scroll, spark real conversations, and actually move metal with social strategies that are organic, authentic, and ridiculously effective.

Host Darrell Steed gets into the weeds with Robin about what it takes to build a high-converting social presence that stands out in today’s crowded market. If your team’s asking, “Why isn’t our social media working?” — this is the episode they need to hear. 💣🚗

🎥 Dive into Darrell Steed's YouTube channel for more eye-opening and thought-provoking content: / @smartwolfconsulting

🚀 Dominate Organic Social Media and Take the Lead in Car Sales!
💣 Enter Social Grenade - The Ultimate Social Media Tool for Automotive Salespeople
🌟 Ready to Arm Your Team with the Ultimate Social Media Firepower?
📱 Text START to 321-510-0989 to schedule your FREE Demo!
🌐 Get Early Access here: www.SocialGrenade.com
✉️ info@socialgrenade.com
🤝💬 Connect with Robin Wilson, Founder of Social Grenade:
Leave a comment on this video and it'll get a response. Or you can connect with Robin on different social platforms too:
Facebook: / robin.wilson.353
LinkedIn: / robinwilsonscp

🚗 From 19 Cars a Month to a New Path: How Social Media Changed the Game 📱 ft. Nathaniel Kauffman

Robin Wilson — Thu, 29 Jan 2026 06:00:00 -0600

Imagine selling 19 cars a month—not because of cold calls, not because of walk-ins, but because of social media. 🚀

In this episode, I sit down with Nathaniel Kauffman, a former dealership salesperson who built his success through consistent, strategic social media content. Now, he’s stepping away from the sales floor and deciding what’s next. We dive into:
📲 How social media fueled his record-breaking sales
🤯 The biggest lessons he learned from content creation
🔄 What he’d do differently if he went back into sales
❓ What’s next for him after leaving the dealership world

Whether you’re in sales, marketing, or just looking for inspiration, this episode is packed with game-changing insights. Don’t miss it! 🎧🔥 #SocialSelling #CarSales #MarketingMatters

🚀 Dominate Organic Social Media and Take the Lead in Car Sales!
💣 Enter Social Grenade - The Ultimate Social Media Tool for Automotive Salespeople
🌟 Ready to Arm Your Team with the Ultimate Social Media Firepower?
📱 Text START to 321-510-0989 to schedule your FREE Demo!
🌐 Get Early Access here: www.SocialGrenade.com
✉️ info@socialgrenade.com
🤝💬 Connect with Robin Wilson, Founder of Social Grenade:
Leave a comment on this video and it'll get a response. Or you can connect with Robin on different social platforms too:
Facebook: / robin.wilson.353
LinkedIn: / robinwilsonscp

🎤 From Parodies to Profits: The Creative Journey of AdWorx Media 🎬

Robin Wilson — Fri, 23 Jan 2026 06:00:00 -0600

What happens when you mix creativity, marketing, and a bit of musical genius? You get AdWorx Media, the powerhouse agency behind some of the most entertaining and effective song parody videos for car dealerships and beyond! 🚗🎶

In this episode, I sit down with Josh Mannucci and Matt Goodman, the brilliant minds behind AdWorx Media, to dive into their creative journey. From their early beginnings to the unique paths that led them to revolutionize dealership advertising, we discuss:
🎸 How they turned music and video into a marketing superpower
😂 The art of using humor to sell cars (and other products!)
📈 What makes a great viral campaign—and how dealerships can leverage this strategy

If you love creativity, storytelling, and out-of-the-box marketing, this episode is a must-listen! Tune in now and get inspired to level up your content game. 🎧✨ #AdWorxMedia #SocialGrenadePodcast #MarketingWithMusic

🚀 Dominate Organic Social Media and Take the Lead in Car Sales!
💣 Enter Social Grenade - The Ultimate Social Media Tool for Automotive Salespeople
🌟 Ready to Arm Your Team with the Ultimate Social Media Firepower?
📱 Text START to 321-510-0989 to schedule your FREE Demo!
🌐 Get Early Access here: www.SocialGrenade.com
✉️ info@socialgrenade.com
🤝💬 Connect with Robin Wilson, Founder of Social Grenade:
Leave a comment on this video and it'll get a response. Or you can connect with Robin on different social platforms too:
Facebook: / robin.wilson.353
LinkedIn: / robinwilsonscp

How to ACTUALLY Increase Engagement on Social Media | The Dealer Playbook with Michael Cirillo

Robin Wilson — Fri, 16 Jan 2026 06:00:00 -0600

In this episode, Michael Cirillo is joined by Robin Wilson, founder of Social Grenade, to explore the chaotic, quirky, and surprisingly rewarding world of social media marketing for car dealerships. They’ll uncover what actually works, what doesn’t, and why posting inventory photos like it’s 2003 Craigslist isn’t the way to go.

If you’ve ever asked yourself:
“Are we overposting or underposting?”
“Why is no one engaging with our content?”
“Should we dive into TikTok, or just stick to after-hours showroom dance routines?”

Robin’s here with practical, no-nonsense answers.
✨ She also shares invaluable insights on:
✨ Building an engaged online community.
✨ Why responding to every review—yes, even the bad ones—is crucial.
✨ How a simple tattoo post led to selling a Camaro (seriously).
✨ This isn’t your average social media discussion. It’s fun, candid, and packed with actionable advice.

If you’re ready to stop shouting into the social media void and start making meaningful connections, tune in now!

🎥 Watch the full episode on Michael Cirillo’s YouTube channel: • How to Actually Sell Cars On Social Media,...

🚀 Dominate Organic Social Media and Take the Lead in Car Sales!
💣 Enter Social Grenade - The Ultimate Social Media Tool for Automotive Salespeople
🌟 Ready to Arm Your Team with the Ultimate Social Media Firepower?
📱 Text START to 321-510-0989 to schedule your FREE Demo!
🌐 Get Early Access here: www.SocialGrenade.com
✉️ info@socialgrenade.com
🤝💬 Connect with Robin Wilson, Founder of Social Grenade:
Leave a comment on this video and it'll get a response. Or you can connect with Robin on different social platforms too:
Facebook: / robin.wilson.353
LinkedIn: / robinwilsonscp

How to ACTUALLY Increase Engagement on Social Media ft. Marina Espinosa

Robin Wilson — Fri, 09 Jan 2026 06:00:00 -0600

In this debut episode, we sit down with Marina Espinoza, a powerhouse salesperson from Jones Ford in Casa Grande, AZ, who has mastered the art of social media to boost her sales. Marina shares her journey of learning and growing with Social Grenade, from being an excellent student of our training to joining the BETA program for our app. While she admits to sometimes falling into the typical sales rut of posting sold customer pictures and inventory, Marina's quick adjustments and focus on engagement keep her ahead of the game.

Listen in as we audit Marina's recent posts, uncover what's working, and give her actionable coaching tips to level up her strategy. Whether you're an automotive salesperson or manager, this episode is packed with practical advice to help you attract conversations-and customers-through your social media.

🚀 Check out Social Grenade at socialgrenade.com!
🚀 Dominate Organic Social Media and Take the Lead in Car Sales!
💣 Enter Social Grenade - The Ultimate Social Media Tool for Automotive Salespeople
🌟 Ready to Arm Your Team with the Ultimate Social Media Firepower?
📱 Text START to 321-510-0989 to schedule your FREE Demo!
🌐 Get Early Access here: www.SocialGrenade.com
✉️ info@socialgrenade.com
🤝💬 Connect with Robin Wilson, Founder of Social Grenade:
Leave a comment on this video and it'll get a response. Or you can connect with Robin on different social platforms too:
Facebook: / robin.wilson.353
LinkedIn: / robinwilsonscp

The BIGGEST Difference Between GOOD and GREAT Leadership | The Dealership Toolkit Podcast with Mike Phillips

Robin Wilson — Fri, 02 Jan 2026 06:00:00 -0600

This week on The Leadership Toolkit podcast, host Mike Phillips is joined by the inspiring Robin Wilson! Robin shares her incredible journey of pivoting her career, embracing entrepreneurship, and stepping into leadership. Her story showcases resilience, innovation, and the qualities that make her a trailblazer. As the force behind SCP Agency and EPIC BDC, Robin leads an all-women executive team, driving groundbreaking innovations in the automotive, RV, cycle, and powersports industries. With a mission to help people discover their superpowers, Robin redefines leadership with creativity, passion, and purpose.

This episode dives into key leadership principles:
✨ Resilience: Bouncing back from setbacks and transforming failures into opportunities for growth.
✨ Vision: Recognizing opportunities where others see challenges.
✨ Action: Taking decisive steps, even when the full path is unclear.

The Workbench: My Key Takeaways from This Episode
1️⃣ Setbacks are opportunities in disguise: Every failure holds a potential advantage, depending on your perspective and determination.
2️⃣ Embrace change: Robin’s leap from mortgage banking to digital marketing highlights adaptability and courage in facing the unknown.
3️⃣ Spotting opportunities: SCP Agency’s success stems from identifying and addressing key market gaps.
4️⃣ Vision drives innovation: Robin’s insight into social media trends led to the creation of Social Grenade, proving the power of foresight.
5️⃣ Perseverance and learning are essential: Success demands continuous education and relentless determination.

🚀 Dominate Organic Social Media and Take the Lead in Car Sales!
💣 Enter Social Grenade - The Ultimate Social Media Tool for Automotive Salespeople
🌟 Ready to Arm Your Team with the Ultimate Social Media Firepower?
📱 Text START to 321-510-0989 to schedule your FREE Demo!
🌐 Get Early Access here: www.SocialGrenade.com
✉️ info@socialgrenade.com
🤝💬 Connect with Robin Wilson, Founder of Social Grenade:
Leave a comment on this video and it'll get a response. Or you can connect with Robin on different social platforms too:
Facebook: / robin.wilson.353
LinkedIn: / robinwilsonscp

The Best Social Media Strategies for 2025 | DEP Webinar Series with Eliana Raggio

Robin Wilson — Fri, 26 Dec 2025 06:00:00 -0600

I stopped by to reveal essential tactics to make your social media more engaging, empowering, and effective! Sharing game-changing strategies to kickstart the new year with a social media strategy that drives real results!

Attendees of this jam-packed webinar learned about:
Strategic Organic Content: What it is and how to use it to build customer connections.
Empowering Sales Teams: Practical steps to help your salespeople generate their own leads.
Beyond the Usual Posts: How to engage your audience beyond "sold" posts and inventory listings.
Jab, Jab, Jab, Right Hook: Discover Robin's tips on giving value before asking for engagement.
Understanding Facebook's Algorithm: Learn how to be interesting in a way that maximizes visibility and interest.

This is your opportunity to learn the tactics and strategies every auto dealer needs to engage audiences and make a big impact that boosts your bottom line.

🚀 Dominate Organic Social Media and Take the Lead in Car Sales!
💣 Enter Social Grenade - The Ultimate Social Media Tool for Automotive Salespeople
🌟 Ready to Arm Your Team with the Ultimate Social Media Firepower?
📱 Text START to 321-510-0989 to schedule your FREE Demo!
🌐 Get Early Access here: www.SocialGrenade.com
✉️ info@socialgrenade.com
🤝💬 Connect with Robin Wilson, Founder of Social Grenade:
Leave a comment on this video and it'll get a response. Or you can connect with Robin on different social platforms too:
Facebook: / robin.wilson.353
LinkedIn: / robinwilsonscp

Triple Your Sales OVERNIGHT | The 1%er Podcast with Andy Elliott

Robin Wilson — Fri, 19 Dec 2025 06:00:00 -0600

📲 Take Action Now:
Text ANDY to 202-858-0484 to get all the details on Social Grenade and transform your dealership's social media game.

🔔 Don't forget to LIKE, COMMENT, and SUBSCRIBE for more insights to grow your dealership and supercharge your team's social media performance.

🚀 Dominate Organic Social Media and Take the Lead in Car Sales!
💣 Enter Social Grenade - The Ultimate Social Media Tool for Automotive Salespeople
🌟 Ready to Arm Your Team with the Ultimate Social Media Firepower?
📱 Text START to 202-858-0484 to schedule your FREE Demo!
🌐 Get Early Access here: www.SocialGrenade.com
✉️ info@socialgrenade.com
🤝💬 Connect with Robin Wilson, Founder of Social Grenade:
Leave a comment on this video and it'll get a response. Or you can connect with Robin on different social platforms too:
Facebook: / robin.wilson.353
LinkedIn: / robinwilsonscp

The Secret to Dealership Social Media Success Revealed ft. Terin Garrett

Robin Wilson — Fri, 12 Dec 2025 06:00:00 -0600

🎙️ Welcome to the Social Grenade Podcast! This week, we’re joined by the incredible Terin Garrett—Social Media Manager, BDC Director, and Customer Experience Manager at Consumers Auto Warehouse. 🚗✨

Terin shares her expertise on managing social media for dealerships, boosting engagement, and creating content that connects with customers. We dive into strategies, audits, and real-life tips that any salesperson or dealership team can use to take their social media game to the next level.

🌟 Ready to Arm Your Team with the Ultimate Social Media Firepower?
📱 Text START to 321-510-0989 to schedule your FREE Demo!

🌐 Get Early Access here: www.SocialGrenade.com
✉️ info@socialgrenade.com

🤝💬 Connect with Robin Wilson, Founder of Social Grenade:
Leave a comment on this video and it'll get a response. Or you can connect with Robin on different social platforms too:
Facebook: / robin.wilson.353
LinkedIn: / robinwilsonscp

Boosting Car Sales with SOCIAL MEDIA Mastery ft. Phil Horn

Robin Wilson — Fri, 05 Dec 2025 06:00:00 -0600

Are you tired of stagnant car sales? Join me as Phil Horn and I discuss why he KNOWS he needs to implement a social media strategy.

Want to reach a wider audience and drive more leads to your dealership
In this video, we'll show you how to master social media and boost your car sales! Phil has been my guinea pig or test rabbit for years and even Phil falls short when executing a solid plan.

From creating engaging content to leveraging the power of influencer marketing, we'll cover it all. Phil learns how to build a strong online presence, increase his brand awareness, and drive traffic to his desk. Whether you're a seasoned salesperson or just starting out, this video is packed with actionable tips and strategies to help you dominate the competition and take your car sales to the next level. So, what are you waiting for Watch as we audit Phils social media and start selling more cars today!

🚀 Dominate Organic Social Media and Take the Lead in Car Sales!
💣 Enter Social Grenade - The Ultimate Social Media Tool for Automotive Salespeople

🌟 Ready to Arm Your Team with the Ultimate Social Media Firepower?
📱 Text START to 202-858-0484 to schedule your FREE Demo!

🌐 Get Early Access here: www.SocialGrenade.com
✉️ info@socialgrenade.com
📞 (877) 318-0740

How Social Media is Changing Car Sales Forever | Facts Not Feelings with Brooke Furniss

Robin Wilson — Fri, 28 Nov 2025 06:00:00 -0600

📣 Sales Managers and GMs-Is Your Sales Team Struggling on Social Media?
In this must-listen episode, I sit down with Brooke Furniss to uncover the do's and Don'ts and the real reasons automotive salespeople fail to get results with organic social media. 🚗 (because they aren't doing it) 🤫🤫

💡 What You'll Learn:
The top mistakes sales teams make on Facebook and other platforms.
Why the Facebook algorithm matters and how your team is ignoring it.
How Social Grenade can fix these issues and help your salespeople drive more traffic, leads, and sales.
Your dealership's success on social media depends on your sales team's strategy-don't let them fall behind! 🎯

📲 Take Action Now:
Text BROOKE to 202-858-0484 to get all the details on Social Grenade and transform your dealership's social media game.

🔔 Don't forget to LIKE, COMMENT, and SUBSCRIBE for more insights to grow your dealership and supercharge your team's social media performance.

🌐 Get Early Access here: www.SocialGrenade.com
✉️ info@socialgrenade.com
📞 (877) 318-0740

Why Your Dealership Needs Social Grenade | Cue The Next Leader Podcast with Angela Rizzo

Robin Wilson — Fri, 21 Nov 2025 06:00:00 -0600

🎙️ In this episode of Cue The Next Leader, host Robin Wilson sits down with Angela Rizzo, CMO of VinCue, to dive into the groundbreaking app Social Grenade. 🚀

💡 What’s covered in this episode?

Why managers are pushing their sales teams to dominate on social media.
How Social Grenade empowers sales staff to drive their own traffic and boost sales.
Practical tips for leveraging social media to stand out in today’s competitive automotive market.
Angela shares actionable insights, fresh perspectives, and why your dealership needs to adopt Social Grenade TODAY. Whether you're a sales professional, manager, or just curious about the latest in automotive tech, this is a must-watch!

📲 Want more info?
Text RIZZO to 321-510-0989 to learn how Social Grenade can revolutionize your dealership’s social media strategy.

🔔 Don’t forget to LIKE, COMMENT, and SUBSCRIBE for more insightful episodes and strategies to fuel your leadership and sales success.
🚀 Dominate Organic Social Media and Take the Lead in Car Sales!
💣 Enter Social Grenade - The Ultimate Social Media Tool for Automotive Salespeople
🌐 Get Early Access here: www.SocialGrenade.com
✉️ info@socialgrenade.com

Part 2: Frank J. Lopes on Social Media, Referrals & Automotive Sales Success 🚗🔥

Robin Wilson — Fri, 14 Nov 2025 05:30:00 -0600

Part 2.
Frank J. Lopes is the undisputed voice of retail automotive sales and marketing. As the founder of Strong30 Automotive, he’s built — and continues to build — the showrooms of the highest volume, most profitable dealerships in the country. With over 25 years in the trenches, Frank brings bold process strategy, unmatched sales and leadership training, and real-world marketing that actually sells cars. He’s the creator and host of three of the most followed shows in the industry: Ultimate Sales Pro LIVE, Follow The Money, and LIVE with Lopes.

💥 Want to know what’s working in the automotive social media space? Tune in now and start building a feed that sells!
👉 Follow, subscribe, and stay tuned for weekly interviews with top sales pros as we audit, analyze, and share the secrets to dominating social media.

🚀 Dominate Organic Social Media and Take the Lead in Car Sales!
💣 Enter Social Grenade - The Ultimate Social Media Tool for Automotive Salespeople
🌟 Ready to Arm Your Team with the Ultimate Social Media Firepower?
📱 Text START to 321-510-0989 to schedule your FREE Demo!
🌐 Get Early Access here: www.SocialGrenade.com
✉️ info@socialgrenade.com

Part 1: Frank J. Lopes on Automotive Leadership & Sales Strategy 🚗🔥

Robin Wilson — Fri, 07 Nov 2025 05:30:00 -0600

Part 1 of 2.
Frank J. Lopes is the undisputed voice of retail automotive sales and marketing. As the founder of Strong30 Automotive, he’s built — and continues to build — the showrooms of the highest volume, most profitable dealerships in the country. With over 25 years in the trenches, Frank brings bold process strategy, unmatched sales and leadership training, and real-world marketing that actually sells cars. He’s the creator and host of three of the most followed shows in the industry: Ultimate Sales Pro LIVE, Follow The Money, and LIVE with Lopes.

Leadership & Innovation in Automotive: Charlie Wolborg on Driving Growth

Robin Wilson — Fri, 31 Oct 2025 05:30:00 -0500

What does it take to build a winning culture in automotive? 🚗💡 In this episode of the Social Grenade Podcast, we sit down with Charlie Wolborg, to talk about leadership, growth, and how innovation is transforming the industry. From scaling teams to reshaping dealership operations, Charlie shares insights on what makes organizations thrive and why staying ahead of the curve is more important than ever. If you’re in automotive and ready to level up your strategy, this is one conversation you don’t want to miss. 🔑🔥

Charlie is creative director, marketing strategist, author, and standup comedian. He loves to be an unsettling influence at conferences delivering talks on Creativity, Marketing, and Innovation. He's the co-founder of Curve Detroit, TEDxDetroit, and Moka Boka.

Learn more at:
CharlieCurve.com
https://www.facebook.com/charlie.wollborg

AI Meets Car Buying: Frank Knox on Transforming Vehicle Acquisition & Dealership Growth 🚗🤖

Robin Wilson — Sat, 25 Oct 2025 10:56:06 -0500

Frank Knox is a seasoned automotive executive with over 20 years of expertise in used-vehicle acquisition, sourcing strategy, and dealership performance. He has managed some of the largest buy-plans in the country—overseeing 800+ weekly purchases and 3,000+ monthly appraisals—while building a reputation as one of the foremost experts in consumer-direct vehicle acquisition.

As Chief Operating Officer of AutoAcquire AI, Frank is at the forefront of dealership innovation—transforming how cars are appraised, purchased, and sourced with AI-driven technology. Under his leadership, AutoAcquire AI is equipping dealers with predictive valuations, instant offers, and garage-expansion strategies that give them the competitive edge to compete with the biggest players in the industry.

#SocialGrenade #CarSalesBoost #SocialMediaStrategy #PhilHorn #CarDealership #InfluencerMarketing #EngageYourAudience #BrandAwareness #DriveTraffic #SellMoreCars #SocialMediaAudit #SalesTips #OnlinePresence #MarketingStrategy #LeadGeneration #DominateCompetition