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    <title>The Shopping Forecast</title>
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    <description>The Shopping Forecast is a podcast that proves shopping is about so much more than what’s in your basket.

Retail strategist Catherine Erdly and fashion brand consultant Elizabeth Stiles bring the receipts on current consumer trends and the cultural shifts shaping the way we shop, unpacking the psychology behind our purchases and the brands redefining consumer culture. 

Whether you love spotting trends before they hit the mainstream or are simply fascinated by why people buy what they buy, The Shopping Forecast is your weekly guide to the sociology of shopping.</description>
    <copyright>© 2026 Catherine Erdly and Elizabeth Stiles</copyright>
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    <pubDate>Mon, 06 Jul 2026 10:13:34 +0100</pubDate>
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    <itunes:author>Catherine Erdly and Elizabeth Stiles</itunes:author>
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    <itunes:summary>The Shopping Forecast is a podcast that proves shopping is about so much more than what’s in your basket.

Retail strategist Catherine Erdly and fashion brand consultant Elizabeth Stiles bring the receipts on current consumer trends and the cultural shifts shaping the way we shop, unpacking the psychology behind our purchases and the brands redefining consumer culture. 

Whether you love spotting trends before they hit the mainstream or are simply fascinated by why people buy what they buy, The Shopping Forecast is your weekly guide to the sociology of shopping.</itunes:summary>
    <itunes:subtitle>The Shopping Forecast is a podcast that proves shopping is about so much more than what’s in your basket.</itunes:subtitle>
    <itunes:keywords>The Shopping Forecast, Elizabeth Stiles, Catherine Erdly, consumer culture podcast, psychology of shopping, why we buy what we buy, consumer behavior podcast, retail culture, shopping psychology, retail trends podcast, consumer psychology, sociology of shopping, the meaning behind shopping habits, retail news podcast, retail industry trends, e-commerce trends, future of retail, retail innovation podcast, fast fashion industry, brand strategy podcast, retail marketing trends, consumer trends 2026, shoppertainment, ethical fashion brands, fast fashion vs sustainable fashion, brand marketing case studies, influencer marketing strategy, retail expert podcast, pop culture and consumer trends, why do we shop, modern shopping habits, consumer culture explained, shopping as a cultural phenomenon, retail industry deep dive, consumer behavior explained, smart conversations about shopping, retail experts podcast, why brands succeed or fail, the business of shopping, what shopping says about us</itunes:keywords>
    <itunes:owner>
      <itunes:name>Juliette Grossman</itunes:name>
      <itunes:email>juliette@podshoponline.co.uk</itunes:email>
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    <itunes:complete>No</itunes:complete>
    <itunes:explicit>No</itunes:explicit>
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      <title>The Era of Shoppertainment: Why Shein Bought Everlane &amp; The Psychology of TikTok Shop Addiction</title>
      <itunes:episode>1</itunes:episode>
      <podcast:episode>1</podcast:episode>
      <itunes:title>The Era of Shoppertainment: Why Shein Bought Everlane &amp; The Psychology of TikTok Shop Addiction</itunes:title>
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        <![CDATA[<p>The Era of Shoppertainment, where content becomes commerce, is here. As the rules of retail change, so do the deals shaping the industry's future. So what happens when a brand built on radical transparency is bought by one of the world's biggest fast-fashion giants?</p><p><br></p><p>The premier episode of <em>The Shopping Forecast </em>unpacks one of the biggest retail stories of the year: <strong>Shein</strong>'s acquisition of <strong>Everlane</strong>. Is it a smart business move or are the two companies' sustainability values too incompatible? And what can we learn from <strong>TikTok Shop</strong>’s reliance on entertainment-driven sales, or ‘shoppertainment’, and its effectiveness for small businesses?</p><p><br></p><p><em>The Shopping Forecast</em> is a podcast that proves shopping is about so much more than what’s in your basket. Retail strategist <strong>Catherine Erdly</strong> and fashion brand consultant<strong> Elizabeth Stiles</strong> bring the receipts on current consumer trends and the cultural shifts shaping the way we shop, unpacking the psychology behind our purchases and the brands redefining consumer culture. </p><p><br></p><p><strong>To hear more from us:</strong></p><p><br></p><p><strong>YouTube:</strong> Subscribe to our channel, <a href="https://www.youtube.com/@TheShoppingForecast">@TheShoppingForecast</a> to watch the video version</p><p><strong>Instagram:</strong><a href="https://www.instagram.com/homingwithmatt/"> </a>Find Elizabeth <a href="https://www.instagram.com/elizabethstilesuk/">@elizabethstiles</a> and Catherine <a href="https://www.instagram.com/resilientretailclub/">@resilientretailclub</a></p><p><strong>Contact:</strong> <a href="https://www.elizabethstiles.co.uk/">elizabethstiles.co.uk</a> / <a href="https://www.resilientretailclub.com/">resilientretailclub.com</a></p><p>You can listen to Elizabeth’s podcast <em>The Fashion Brand Clinic,</em> <a href="https://podcasts.apple.com/gb/podcast/the-fashion-brand-clinic-podcast/id1456543176">here</a> and Catherine’s podcast <em>The Resilient Retail Game Plan</em> <a href="https://www.resilientretailclub.com/podcast/">here</a></p>]]>
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      <content:encoded>
        <![CDATA[<p>The Era of Shoppertainment, where content becomes commerce, is here. As the rules of retail change, so do the deals shaping the industry's future. So what happens when a brand built on radical transparency is bought by one of the world's biggest fast-fashion giants?</p><p><br></p><p>The premier episode of <em>The Shopping Forecast </em>unpacks one of the biggest retail stories of the year: <strong>Shein</strong>'s acquisition of <strong>Everlane</strong>. Is it a smart business move or are the two companies' sustainability values too incompatible? And what can we learn from <strong>TikTok Shop</strong>’s reliance on entertainment-driven sales, or ‘shoppertainment’, and its effectiveness for small businesses?</p><p><br></p><p><em>The Shopping Forecast</em> is a podcast that proves shopping is about so much more than what’s in your basket. Retail strategist <strong>Catherine Erdly</strong> and fashion brand consultant<strong> Elizabeth Stiles</strong> bring the receipts on current consumer trends and the cultural shifts shaping the way we shop, unpacking the psychology behind our purchases and the brands redefining consumer culture. </p><p><br></p><p><strong>To hear more from us:</strong></p><p><br></p><p><strong>YouTube:</strong> Subscribe to our channel, <a href="https://www.youtube.com/@TheShoppingForecast">@TheShoppingForecast</a> to watch the video version</p><p><strong>Instagram:</strong><a href="https://www.instagram.com/homingwithmatt/"> </a>Find Elizabeth <a href="https://www.instagram.com/elizabethstilesuk/">@elizabethstiles</a> and Catherine <a href="https://www.instagram.com/resilientretailclub/">@resilientretailclub</a></p><p><strong>Contact:</strong> <a href="https://www.elizabethstiles.co.uk/">elizabethstiles.co.uk</a> / <a href="https://www.resilientretailclub.com/">resilientretailclub.com</a></p><p>You can listen to Elizabeth’s podcast <em>The Fashion Brand Clinic,</em> <a href="https://podcasts.apple.com/gb/podcast/the-fashion-brand-clinic-podcast/id1456543176">here</a> and Catherine’s podcast <em>The Resilient Retail Game Plan</em> <a href="https://www.resilientretailclub.com/podcast/">here</a></p>]]>
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      <pubDate>Mon, 06 Jul 2026 09:06:13 +0100</pubDate>
      <author>Catherine Erdly and Elizabeth Stiles</author>
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      <itunes:author>Catherine Erdly and Elizabeth Stiles</itunes:author>
      <itunes:duration>1792</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>The Era of Shoppertainment, where content becomes commerce, is here. As the rules of retail change, so do the deals shaping the industry's future. So what happens when a brand built on radical transparency is bought by one of the world's biggest fast-fashion giants?</p><p><br></p><p>The premier episode of <em>The Shopping Forecast </em>unpacks one of the biggest retail stories of the year: <strong>Shein</strong>'s acquisition of <strong>Everlane</strong>. Is it a smart business move or are the two companies' sustainability values too incompatible? And what can we learn from <strong>TikTok Shop</strong>’s reliance on entertainment-driven sales, or ‘shoppertainment’, and its effectiveness for small businesses?</p><p><br></p><p><em>The Shopping Forecast</em> is a podcast that proves shopping is about so much more than what’s in your basket. Retail strategist <strong>Catherine Erdly</strong> and fashion brand consultant<strong> Elizabeth Stiles</strong> bring the receipts on current consumer trends and the cultural shifts shaping the way we shop, unpacking the psychology behind our purchases and the brands redefining consumer culture. </p><p><br></p><p><strong>To hear more from us:</strong></p><p><br></p><p><strong>YouTube:</strong> Subscribe to our channel, <a href="https://www.youtube.com/@TheShoppingForecast">@TheShoppingForecast</a> to watch the video version</p><p><strong>Instagram:</strong><a href="https://www.instagram.com/homingwithmatt/"> </a>Find Elizabeth <a href="https://www.instagram.com/elizabethstilesuk/">@elizabethstiles</a> and Catherine <a href="https://www.instagram.com/resilientretailclub/">@resilientretailclub</a></p><p><strong>Contact:</strong> <a href="https://www.elizabethstiles.co.uk/">elizabethstiles.co.uk</a> / <a href="https://www.resilientretailclub.com/">resilientretailclub.com</a></p><p>You can listen to Elizabeth’s podcast <em>The Fashion Brand Clinic,</em> <a href="https://podcasts.apple.com/gb/podcast/the-fashion-brand-clinic-podcast/id1456543176">here</a> and Catherine’s podcast <em>The Resilient Retail Game Plan</em> <a href="https://www.resilientretailclub.com/podcast/">here</a></p>]]>
      </itunes:summary>
      <itunes:keywords>shoppertainment, fast fashion, ethical fashion, TikTok shop, TikTok shop UK, shein everlane acquisition, why did shein buy everlane, everlane alternatives ethical, is ethical fashion a myth, fast fashion de-influencing, conscious consumerism, tiktok shop impulse buy regret, how does tiktok shop algorithm work, why is tiktok so addictive, ai generated photo fails, consumer psychology podcast, retail jobs, jobs in retail near me</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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