The Search Economy Transistor (https://transistor.fm) https://feeds.transistor.fm/the-search-economy Traditional advertising channels like newspaper ads, radio spots, billboards, and TV commercials are a great way to create demand, but lack what’s needed to capture it. We’re living in The Search Economy. Consumers have more access to information than ever before which puts them in complete control of their buying decisions. The problem? Most businesses aren’t doing enough to adapt to the changes to make it easy on their next customer to find them. On The Search Economy, David Riggs, Founder at Pneuma hosts conversations with owners who are modernizing the way their businesses are getting found. The Search Economy will release new episodes every week to educate and inspire business owners, CEOs, and marketing leaders to invest in marketing strategies that lead to revenue. Pneuma 78cb3755-42f6-57d8-b5e5-7bdb2200c058 no en Mon, 28 Oct 2024 02:00:07 -0400 Tue, 02 Dec 2025 23:04:29 -0500 https://www.pneumallc.co/ https://img.transistor.fm/ioVU5l6GzIGXgo02Ds4388_F6-5JIhY-D6zIUV29f48/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wYTk1/OGNlMWI1OThhYTU4/MzFjMTIzMzNmZjc2/MzkzYS5qcGc.jpg The Search Economy https://www.pneumallc.co/ episodic David Riggs and Brett McGrath Traditional advertising channels like newspaper ads, radio spots, billboards, and TV commercials are a great way to create demand, but lack what’s needed to capture it. We’re living in The Search Economy. Consumers have more access to information than ever before which puts them in complete control of their buying decisions. The problem? Most businesses aren’t doing enough to adapt to the changes to make it easy on their next customer to find them. On The Search Economy, David Riggs, Founder at Pneuma hosts conversations with owners who are modernizing the way their businesses are getting found. The Search Economy will release new episodes every week to educate and inspire business owners, CEOs, and marketing leaders to invest in marketing strategies that lead to revenue. Traditional advertising channels like newspaper ads, radio spots, billboards, and TV commercials are a great way to create demand, but lack what’s needed to capture it. SEO, marketing, agency, SaaS, consumer goods, consumer services, business services Brett McGrath No No How We're Thinking About Marketing at Pneuma in The Search Economy 27 27 How We're Thinking About Marketing at Pneuma in The Search Economy full c743482c-d2b3-4bc9-bf58-28ae6cd8da65 https://share.transistor.fm/s/7096a0b8 In this week's episode of The Search Economy Podcast Brett flies solo and discusses what's on his mind as a marketer closing out the year strong. Recently, the Pneuma team got back from an executive offsite and Brett shares how he's using what he learned to level up. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy.

]]> In this week's episode of The Search Economy Podcast Brett flies solo and discusses what's on his mind as a marketer closing out the year strong. Recently, the Pneuma team got back from an executive offsite and Brett shares how he's using what he learned to level up. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy.

]]> Mon, 28 Oct 2024 02:00:00 -0400 David Riggs and Brett McGrath David Riggs and Brett McGrath 864 In this week's episode of The Search Economy Podcast Brett flies solo and discusses what's on his mind as a marketer closing out the year strong. Recently, the Pneuma team got back from an executive offsite and Brett shares how he's using what he learned to level up. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy.

]]> SEO, marketing, agency, SaaS, consumer goods, consumer services, business services No How Podcasting Can Support Your Holistic Marketing Strategy with Tristan Pelligrino with Marketers in Demand 26 26 How Podcasting Can Support Your Holistic Marketing Strategy with Tristan Pelligrino with Marketers in Demand full ff9eca10-6a7b-479e-9416-d59fb9c3a4e8 https://share.transistor.fm/s/33357be6 In this week's episode of The Search Economy podcast Tristan Pelligrino, Co-founder of Marketers in Demand discusses the power of podcasting and how it can increase the chances of your next customer finding you. Tristan has built businesses on the back of podcasting and shares how podcast content can enhance your holistic marketing strategy. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy.

Check out Marketers in Demand to learn more about how to do more with less as a marketer

]]> In this week's episode of The Search Economy podcast Tristan Pelligrino, Co-founder of Marketers in Demand discusses the power of podcasting and how it can increase the chances of your next customer finding you. Tristan has built businesses on the back of podcasting and shares how podcast content can enhance your holistic marketing strategy. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy.

Check out Marketers in Demand to learn more about how to do more with less as a marketer

]]> Mon, 21 Oct 2024 02:00:00 -0400 David Riggs and Brett McGrath David Riggs and Brett McGrath 2272 In this week's episode of The Search Economy podcast Tristan Pelligrino, Co-founder of Marketers in Demand discusses the power of podcasting and how it can increase the chances of your next customer finding you. Tristan has built businesses on the back of podcasting and shares how podcast content can enhance your holistic marketing strategy. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy.

Check out Marketers in Demand to learn more about how to do more with less as a marketer

]]> SEO, marketing, agency, SaaS, consumer goods, consumer services, business services No How to Evaluate the People Doing the Work in The Search Economy 25 25 How to Evaluate the People Doing the Work in The Search Economy full c6afdb48-f5b6-464d-baa0-37e3f28fe036 https://share.transistor.fm/s/97bb48de In this week's episode of The Search Economy, David and Brett discuss the things to look out for when partnering with a new vendor to support your search efforts. They discuss all of the things you should consider and questions to ask in your process. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy.

]]> In this week's episode of The Search Economy, David and Brett discuss the things to look out for when partnering with a new vendor to support your search efforts. They discuss all of the things you should consider and questions to ask in your process. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy.

]]> Mon, 14 Oct 2024 02:00:00 -0400 David Riggs and Brett McGrath David Riggs and Brett McGrath 1542 In this week's episode of The Search Economy, David and Brett discuss the things to look out for when partnering with a new vendor to support your search efforts. They discuss all of the things you should consider and questions to ask in your process. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy.

]]> SEO, marketing, agency, SaaS, consumer goods, consumer services, business services No How to Manage Expectations and Pace in The Search Economy 24 24 How to Manage Expectations and Pace in The Search Economy full 41cf5d7c-1f81-4dfb-b46e-ab57d1c339e5 https://share.transistor.fm/s/39196849 In this week's episode of The Search Economy, David and Brett discuss the importance of keeping a steady pace as an organization and making sure your entire team is on the same page. They discuss balance speed, expectations, and results in The Search Economy. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy.

]]> In this week's episode of The Search Economy, David and Brett discuss the importance of keeping a steady pace as an organization and making sure your entire team is on the same page. They discuss balance speed, expectations, and results in The Search Economy. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy.

]]> Mon, 07 Oct 2024 11:02:21 -0400 David Riggs and Brett McGrath David Riggs and Brett McGrath 1463 In this week's episode of The Search Economy, David and Brett discuss the importance of keeping a steady pace as an organization and making sure your entire team is on the same page. They discuss balance speed, expectations, and results in The Search Economy. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy.

]]> SEO, marketing, agency, SaaS, consumer goods, consumer services, business services No How PrimeHealth Thinks About Positioning Themselves in The Search Economy with Luke Schmidt 23 23 How PrimeHealth Thinks About Positioning Themselves in The Search Economy with Luke Schmidt full dd8943db-8f16-4592-a503-835362c5fc47 https://share.transistor.fm/s/85dd7391 In this week's episode of The Search Economy podcast Luke Schmidt, Owner of PrimeHealth discusses how he thinks about positioning their brand in the healthcare space. He discusses his start, the problem they're solving, and how they're investing in their online presence. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy.

Check out PrimeHealth to learn more about proactive integrative medicine. 

]]> In this week's episode of The Search Economy podcast Luke Schmidt, Owner of PrimeHealth discusses how he thinks about positioning their brand in the healthcare space. He discusses his start, the problem they're solving, and how they're investing in their online presence. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy.

Check out PrimeHealth to learn more about proactive integrative medicine. 

]]> Mon, 30 Sep 2024 02:00:00 -0400 David Riggs and Brett McGrath David Riggs and Brett McGrath 1976 In this week's episode of The Search Economy podcast Luke Schmidt, Owner of PrimeHealth discusses how he thinks about positioning their brand in the healthcare space. He discusses his start, the problem they're solving, and how they're investing in their online presence. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy.

Check out PrimeHealth to learn more about proactive integrative medicine. 

]]> SEO, marketing, agency, SaaS, consumer goods, consumer services, business services No SEO is a part of the strategy, but it’s not the entire strategy in The Search Economy 22 22 SEO is a part of the strategy, but it’s not the entire strategy in The Search Economy full f007632e-aa6b-4ed7-866b-261eb92289bb https://share.transistor.fm/s/e97158aa In this week's episode of The Search Economy, David and Brett discuss the importance of having a holistic strategy with your marketing efforts. A great SEO strategy can help contribute to your growth, however, it takes a holistic approach to really amplify your search efforts. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy.

]]> In this week's episode of The Search Economy, David and Brett discuss the importance of having a holistic strategy with your marketing efforts. A great SEO strategy can help contribute to your growth, however, it takes a holistic approach to really amplify your search efforts. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy.

]]> Mon, 23 Sep 2024 02:00:00 -0400 David Riggs and Brett McGrath David Riggs and Brett McGrath 1431 In this week's episode of The Search Economy, David and Brett discuss the importance of having a holistic strategy with your marketing efforts. A great SEO strategy can help contribute to your growth, however, it takes a holistic approach to really amplify your search efforts. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy.

]]> SEO, marketing, agency, SaaS, consumer goods, consumer services, business services No Why We're Launching Web Concierge For Pneuma Clients 21 21 Why We're Launching Web Concierge For Pneuma Clients full c1db0c9f-83a8-4557-a583-5250a463ebc4 https://share.transistor.fm/s/003d2b73 CEO and Founder of Pneuma David Riggs discusses the launch of Web Concierge at Pneuma and the reasons why we believe this service offering can help you find your next customer in The Search Economy.  

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

]]> CEO and Founder of Pneuma David Riggs discusses the launch of Web Concierge at Pneuma and the reasons why we believe this service offering can help you find your next customer in The Search Economy.  

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

]]> Wed, 18 Sep 2024 02:00:00 -0400 David Riggs and Brett McGrath David Riggs and Brett McGrath 293 CEO and Founder of Pneuma David Riggs discusses the launch of Web Concierge at Pneuma and the reasons why we believe this service offering can help you find your next customer in The Search Economy.  

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

]]> SEO, marketing, agency, SaaS, consumer goods, consumer services, business services No The Power of a Well Recognized Brand in The Search Economy with Viola Eva of Flow Agency 20 20 The Power of a Well Recognized Brand in The Search Economy with Viola Eva of Flow Agency full a086a083-c137-47dc-849c-c9f135d9dd6e https://share.transistor.fm/s/d4dd09f4 In this week's episode of The Search Economy podcast Viola Eva, Founder at Flow Agency discusses the steps to take to build your brand in The Search Economy. Viola discusses the changes with Google, the power of consistency, and how to continue to evolve your SEO strategy to positively impact the brand you're building. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy.

Check out Viola's work on LinkedIn and Flow Agency 

]]> In this week's episode of The Search Economy podcast Viola Eva, Founder at Flow Agency discusses the steps to take to build your brand in The Search Economy. Viola discusses the changes with Google, the power of consistency, and how to continue to evolve your SEO strategy to positively impact the brand you're building. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy.

Check out Viola's work on LinkedIn and Flow Agency 

]]> Mon, 16 Sep 2024 02:00:00 -0400 David Riggs and Brett McGrath David Riggs and Brett McGrath 3006 In this week's episode of The Search Economy podcast Viola Eva, Founder at Flow Agency discusses the steps to take to build your brand in The Search Economy. Viola discusses the changes with Google, the power of consistency, and how to continue to evolve your SEO strategy to positively impact the brand you're building. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy.

Check out Viola's work on LinkedIn and Flow Agency 

]]> SEO, marketing, agency, SaaS, consumer goods, consumer services, business services No Why Quality Content Really Matters in The Search Economy 19 19 Why Quality Content Really Matters in The Search Economy full 3b98489a-2c1f-4f8e-bc4e-162d3049e1fc https://share.transistor.fm/s/170e0d4c In this episode of the SCORE series, the methodology Pneuma uses to help their clients find their next customer, David and Brett discuss editorial. They discuss why quality content matters and how having a great editorial process can help elevate your position in The Search Economy. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

]]> In this episode of the SCORE series, the methodology Pneuma uses to help their clients find their next customer, David and Brett discuss editorial. They discuss why quality content matters and how having a great editorial process can help elevate your position in The Search Economy. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

]]> Mon, 09 Sep 2024 02:00:00 -0400 David Riggs and Brett McGrath David Riggs and Brett McGrath 2121 In this episode of the SCORE series, the methodology Pneuma uses to help their clients find their next customer, David and Brett discuss editorial. They discuss why quality content matters and how having a great editorial process can help elevate your position in The Search Economy. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

]]> SEO, marketing, agency, SaaS, consumer goods, consumer services, business services No The Not Sexy, But Essential Side of SEO in The Search Economy 18 18 The Not Sexy, But Essential Side of SEO in The Search Economy full f555d1f2-9c27-495a-873d-b49b950e6f91 https://share.transistor.fm/s/77e0b2bf In this episode of the SCORE series, the methodology Pneuma uses to help their clients find their next customer, David and Brett discuss recode. They discuss why the technical side of SEO matters and ways we should avoid tanking our website performance before we even get started. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

]]> In this episode of the SCORE series, the methodology Pneuma uses to help their clients find their next customer, David and Brett discuss recode. They discuss why the technical side of SEO matters and ways we should avoid tanking our website performance before we even get started. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

]]> Tue, 03 Sep 2024 02:00:00 -0400 David Riggs and Brett McGrath David Riggs and Brett McGrath 1918 In this episode of the SCORE series, the methodology Pneuma uses to help their clients find their next customer, David and Brett discuss recode. They discuss why the technical side of SEO matters and ways we should avoid tanking our website performance before we even get started. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

]]> SEO, marketing, agency, SaaS, consumer goods, consumer services, business services No The CEO's Perspective on The Search Economy #1 with David Riggs 17 17 The CEO's Perspective on The Search Economy #1 with David Riggs full 88795183-db93-4cfc-a555-cf3d7fe523d0 https://share.transistor.fm/s/d437e167 CEO and Founder of Pneuma David Riggs shares an update on Pneuma's position on the INC 5000 list and how it helps validate the strategies we use to help our clients find their next customer. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

]]> CEO and Founder of Pneuma David Riggs shares an update on Pneuma's position on the INC 5000 list and how it helps validate the strategies we use to help our clients find their next customer. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

]]> Thu, 29 Aug 2024 08:12:37 -0400 David Riggs and Brett McGrath David Riggs and Brett McGrath 257 CEO and Founder of Pneuma David Riggs shares an update on Pneuma's position on the INC 5000 list and how it helps validate the strategies we use to help our clients find their next customer. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

]]> SEO, marketing, agency, SaaS, consumer goods, consumer services, business services No How To Do Backlink Outreach the Right Way in The Search Economy 16 16 How To Do Backlink Outreach the Right Way in The Search Economy full 2a5312d6-29b7-4e4d-9d4e-c135b554665f https://share.transistor.fm/s/46c9cf76 In this episode of the SCORE series, the methodology Pneuma uses to help their clients find their next customer, David and Brett discuss outreach. They discuss what a winning backlink strategy looks like and why a personalized outreach process is the primary way to begin to see results.

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

]]> In this episode of the SCORE series, the methodology Pneuma uses to help their clients find their next customer, David and Brett discuss outreach. They discuss what a winning backlink strategy looks like and why a personalized outreach process is the primary way to begin to see results.

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

]]> Mon, 26 Aug 2024 02:00:00 -0400 David Riggs and Brett McGrath David Riggs and Brett McGrath 2033 In this episode of the SCORE series, the methodology Pneuma uses to help their clients find their next customer, David and Brett discuss outreach. They discuss what a winning backlink strategy looks like and why a personalized outreach process is the primary way to begin to see results.

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

]]> SEO, marketing, agency, SaaS, consumer goods, consumer services, business services No Why Conversion is Everything in The Search Economy 15 15 Why Conversion is Everything in The Search Economy full 5ce8af8c-5091-4962-abc7-a572bad30249 https://share.transistor.fm/s/1db68678 In this episode of the SCORE series, the methodology Pneuma uses to help their clients find their next customer, David and Brett discuss conversion. They discuss how to overcome the challenges of earning the click, definitions around conversion, and share customer examples. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

]]> In this episode of the SCORE series, the methodology Pneuma uses to help their clients find their next customer, David and Brett discuss conversion. They discuss how to overcome the challenges of earning the click, definitions around conversion, and share customer examples. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

]]> Mon, 19 Aug 2024 02:35:00 -0400 David Riggs and Brett McGrath David Riggs and Brett McGrath 2232 In this episode of the SCORE series, the methodology Pneuma uses to help their clients find their next customer, David and Brett discuss conversion. They discuss how to overcome the challenges of earning the click, definitions around conversion, and share customer examples. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

]]> SEO, marketing, agency, SaaS, consumer goods, consumer services, business services No The 5 Strategies We Use To Help Our Clients Win in The Search Economy 14 14 The 5 Strategies We Use To Help Our Clients Win in The Search Economy full d0aeaa32-fa19-4fee-9294-b572f584b167 https://share.transistor.fm/s/97cc2a84 David and Brett kick off the podcast series on SCORE, the methodology that Pneuma uses to help their customers find their next customer. The series kicks off discussing strategy. David discusses Google ranking factors, quick wins, competitor strategies, and more.

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

]]> David and Brett kick off the podcast series on SCORE, the methodology that Pneuma uses to help their customers find their next customer. The series kicks off discussing strategy. David discusses Google ranking factors, quick wins, competitor strategies, and more.

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

]]> Mon, 12 Aug 2024 02:00:00 -0400 David Riggs and Brett McGrath David Riggs and Brett McGrath 1816 David and Brett kick off the podcast series on SCORE, the methodology that Pneuma uses to help their customers find their next customer. The series kicks off discussing strategy. David discusses Google ranking factors, quick wins, competitor strategies, and more.

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

]]> SEO, marketing, agency, SaaS, consumer goods, consumer services, business services No How to Avoid Wasting Time with Vanity Metrics in The Search Economy 13 13 How to Avoid Wasting Time with Vanity Metrics in The Search Economy full 0201ae2d-0a18-4b24-830d-1beb6e6a846c https://share.transistor.fm/s/c76bd490 In this week's episode of The Search Economy David and Brett do a deep dive into vanity metrics. They share examples, issues, and hurdles that you have to overcome with vanity metrics. They share what revenue related metrics should be tracked in order to learn more about finding your next customer. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

]]> In this week's episode of The Search Economy David and Brett do a deep dive into vanity metrics. They share examples, issues, and hurdles that you have to overcome with vanity metrics. They share what revenue related metrics should be tracked in order to learn more about finding your next customer. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

]]> Mon, 05 Aug 2024 02:00:00 -0400 David Riggs and Brett McGrath David Riggs and Brett McGrath 1757 In this week's episode of The Search Economy David and Brett do a deep dive into vanity metrics. They share examples, issues, and hurdles that you have to overcome with vanity metrics. They share what revenue related metrics should be tracked in order to learn more about finding your next customer. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

]]> SEO, marketing, agency, SaaS, consumer goods, consumer services, business services No Educating the Market on the Impact of The Search Economy with Jim Brown 12 12 Educating the Market on the Impact of The Search Economy with Jim Brown full 22219135-0a6a-4b7f-af06-a2aee092dc66 https://share.transistor.fm/s/493a8d65 In this episode Jim Brown, SVP of Revenue at Pneuma joins the podcast for the first time to discuss how he thinks about educating the market around the power of SEO in The Search Economy. Jim shares how he integrates storytelling into his sales process and why it's important to use methodologies like SCORE, SCALE, and SPEED to simplify complicated topics for clients. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

]]> In this episode Jim Brown, SVP of Revenue at Pneuma joins the podcast for the first time to discuss how he thinks about educating the market around the power of SEO in The Search Economy. Jim shares how he integrates storytelling into his sales process and why it's important to use methodologies like SCORE, SCALE, and SPEED to simplify complicated topics for clients. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

]]> Mon, 29 Jul 2024 02:00:00 -0400 David Riggs and Brett McGrath David Riggs and Brett McGrath 2072 In this episode Jim Brown, SVP of Revenue at Pneuma joins the podcast for the first time to discuss how he thinks about educating the market around the power of SEO in The Search Economy. Jim shares how he integrates storytelling into his sales process and why it's important to use methodologies like SCORE, SCALE, and SPEED to simplify complicated topics for clients. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

]]> SEO, marketing, agency, SaaS, consumer goods, consumer services, business services No How to Gain Executive Buy In for SEO with Crystal Carter, Head of SEO Communications at Wix 11 11 How to Gain Executive Buy In for SEO with Crystal Carter, Head of SEO Communications at Wix full da343e2d-0c0c-42b5-af22-2133aff59155 https://share.transistor.fm/s/508cfc5f In this week's episode of The Search Economy podcast Crystal Carter, Head of SEO Communications at Wix discusses ways to get your leadership team bought into SEO.  She shares advice on communication, content, and how to position SEO as an investment opportunity for future growth. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

]]> In this week's episode of The Search Economy podcast Crystal Carter, Head of SEO Communications at Wix discusses ways to get your leadership team bought into SEO.  She shares advice on communication, content, and how to position SEO as an investment opportunity for future growth. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

]]> Mon, 22 Jul 2024 04:50:38 -0400 David Riggs and Brett McGrath David Riggs and Brett McGrath 3065 In this week's episode of The Search Economy podcast Crystal Carter, Head of SEO Communications at Wix discusses ways to get your leadership team bought into SEO.  She shares advice on communication, content, and how to position SEO as an investment opportunity for future growth. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

]]> SEO, marketing, agency, SaaS, consumer goods, consumer services, business services No The Role of Great Content in The Search Economy 10 10 The Role of Great Content in The Search Economy full d42dcde0-99f7-4886-81ac-6049f75e4175 https://share.transistor.fm/s/7eab7342 We explore the role of not just content, but great content in The Search Economy on this week's episode. Brett and David discuss what separates great content from average content. David shares how he thinks about the role of content in his role as CEO and opportunities ahead. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

]]> We explore the role of not just content, but great content in The Search Economy on this week's episode. Brett and David discuss what separates great content from average content. David shares how he thinks about the role of content in his role as CEO and opportunities ahead. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

]]> Mon, 15 Jul 2024 04:55:42 -0400 David Riggs and Brett McGrath David Riggs and Brett McGrath 1830 We explore the role of not just content, but great content in The Search Economy on this week's episode. Brett and David discuss what separates great content from average content. David shares how he thinks about the role of content in his role as CEO and opportunities ahead. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

]]> SEO, marketing, agency, SaaS, consumer goods, consumer services, business services No How Business Owners and CEOs Can Grow in The Search Economy with Steve Van Diest of Acumen 9 9 How Business Owners and CEOs Can Grow in The Search Economy with Steve Van Diest of Acumen full 79b4631a-1a55-4cc3-8f1a-07c5b12ad5c6 https://share.transistor.fm/s/88a189d0 In the latest episode of The Search Economy, David talks with Steve Van Diest of Acumen about how CEO's can grow their companies and personal brands in The Search Economy. He shares the defining qualities of the most successful CEOs, the role of content in the c-suite, and the best resources for executives to use to grow. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

]]> In the latest episode of The Search Economy, David talks with Steve Van Diest of Acumen about how CEO's can grow their companies and personal brands in The Search Economy. He shares the defining qualities of the most successful CEOs, the role of content in the c-suite, and the best resources for executives to use to grow. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

]]> Mon, 08 Jul 2024 02:00:00 -0400 David Riggs and Brett McGrath David Riggs and Brett McGrath 2286 In the latest episode of The Search Economy, David talks with Steve Van Diest of Acumen about how CEO's can grow their companies and personal brands in The Search Economy. He shares the defining qualities of the most successful CEOs, the role of content in the c-suite, and the best resources for executives to use to grow. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

]]> SEO, marketing, agency, SaaS, consumer goods, consumer services, business services No How Individual Brands Can Thrive in The Search Economy with Eric Hinman 8 8 How Individual Brands Can Thrive in The Search Economy with Eric Hinman full 374b3c84-ac20-437d-9acc-bf2036366001 https://share.transistor.fm/s/956325bb In the latest episode of The Search Economy, David talks with Eric Hinman who is an endurance athlete who has built a business around his personal brand. Eric shares the business concepts that he's created and the role of content in the process. He talks about the journey that his audiences go on to interact with his brands in The Search Economy.

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

]]> In the latest episode of The Search Economy, David talks with Eric Hinman who is an endurance athlete who has built a business around his personal brand. Eric shares the business concepts that he's created and the role of content in the process. He talks about the journey that his audiences go on to interact with his brands in The Search Economy.

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

]]> Mon, 01 Jul 2024 02:00:00 -0400 David Riggs and Brett McGrath David Riggs and Brett McGrath 2336 In the latest episode of The Search Economy, David talks with Eric Hinman who is an endurance athlete who has built a business around his personal brand. Eric shares the business concepts that he's created and the role of content in the process. He talks about the journey that his audiences go on to interact with his brands in The Search Economy.

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

]]> SEO, marketing, agency, SaaS, consumer goods, consumer services, business services No How CEOs Can Best Prepare for The Search Economy 7 7 How CEOs Can Best Prepare for The Search Economy full 7d1d001c-2e92-45e5-93f4-6ec03d77266c https://share.transistor.fm/s/8ba0a6c9 In the latest episode of 𝐓𝐡𝐞 𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐜𝐨𝐧𝐨𝐦𝐲 podcast Brett and David discuss why CEOs should care about search. They discuss the importance of CEOs making SEO a part of the broader company strategy and ways that we can communicate the value to leaders who might not understand the potential growth impact. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

]]> In the latest episode of 𝐓𝐡𝐞 𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐜𝐨𝐧𝐨𝐦𝐲 podcast Brett and David discuss why CEOs should care about search. They discuss the importance of CEOs making SEO a part of the broader company strategy and ways that we can communicate the value to leaders who might not understand the potential growth impact. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

]]> Mon, 24 Jun 2024 02:00:00 -0400 David Riggs and Brett McGrath David Riggs and Brett McGrath 1593 In the latest episode of 𝐓𝐡𝐞 𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐜𝐨𝐧𝐨𝐦𝐲 podcast Brett and David discuss why CEOs should care about search. They discuss the importance of CEOs making SEO a part of the broader company strategy and ways that we can communicate the value to leaders who might not understand the potential growth impact. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

]]> SEO, marketing, agency, SaaS, consumer goods, consumer services, business services No How to Navigate Being a DTC Brand in The Search Economy with Amanda Liew Hill at First Day 6 6 How to Navigate Being a DTC Brand in The Search Economy with Amanda Liew Hill at First Day full 8a29fc77-07e4-4d68-a006-afc44a7177c7 https://share.transistor.fm/s/77d0fe5f In the latest episode of The Search Economy, David talks with Amanda Liew Hill, Director of Ecommerce & Lifecycle for First Day. Amanda shares how she thinks about helping her DTC brand stand out, get attention, and create new customers. Today's conversation is about tactics, mentality, and philosophies for getting found by your next customer.

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

]]> In the latest episode of The Search Economy, David talks with Amanda Liew Hill, Director of Ecommerce & Lifecycle for First Day. Amanda shares how she thinks about helping her DTC brand stand out, get attention, and create new customers. Today's conversation is about tactics, mentality, and philosophies for getting found by your next customer.

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

]]> Mon, 17 Jun 2024 02:00:00 -0400 David Riggs and Brett McGrath David Riggs and Brett McGrath 2026 In the latest episode of The Search Economy, David talks with Amanda Liew Hill, Director of Ecommerce & Lifecycle for First Day. Amanda shares how she thinks about helping her DTC brand stand out, get attention, and create new customers. Today's conversation is about tactics, mentality, and philosophies for getting found by your next customer.

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

]]> SEO, marketing, agency, SaaS, consumer goods, consumer services, business services No The Roles of Social Media and SEO in The Search Economy 5 5 The Roles of Social Media and SEO in The Search Economy full 4a91f8be-86b2-495c-b1da-820daef528aa https://share.transistor.fm/s/9a037e8e In the latest episode of 𝐓𝐡𝐞 𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐜𝐨𝐧𝐨𝐦𝐲 podcast Brett and David discuss the roles of both SEO and Social Media in getting your next customer's attention. They discuss the intent of each discipline and why it's important to understand how each discipline can impact the types of conversations that are happening about your brand.

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

]]> In the latest episode of 𝐓𝐡𝐞 𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐜𝐨𝐧𝐨𝐦𝐲 podcast Brett and David discuss the roles of both SEO and Social Media in getting your next customer's attention. They discuss the intent of each discipline and why it's important to understand how each discipline can impact the types of conversations that are happening about your brand.

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

]]> Mon, 10 Jun 2024 02:00:00 -0400 David Riggs and Brett McGrath David Riggs and Brett McGrath 1438 In the latest episode of 𝐓𝐡𝐞 𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐜𝐨𝐧𝐨𝐦𝐲 podcast Brett and David discuss the roles of both SEO and Social Media in getting your next customer's attention. They discuss the intent of each discipline and why it's important to understand how each discipline can impact the types of conversations that are happening about your brand.

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

]]> SEO, marketing, agency, SaaS, consumer goods, consumer services, business services No Using Data to Better Inform How To Find Your Next Customer with Stephanie Fornaro of Hello, Nanny! 4 4 Using Data to Better Inform How To Find Your Next Customer with Stephanie Fornaro of Hello, Nanny! full 86e25440-4afa-4b0a-9da3-f7a8e303331f https://share.transistor.fm/s/22fc58c1 In the latest episode of The Search Economy, David talks with Stephanie Fornaro, Owner of Hello, Nanny! about how she uses data to better inform how to find her next customer. She covers why she built the Hello, Nanny!, how she thinks about content, and why creating great experiences can lead to growth. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

]]> In the latest episode of The Search Economy, David talks with Stephanie Fornaro, Owner of Hello, Nanny! about how she uses data to better inform how to find her next customer. She covers why she built the Hello, Nanny!, how she thinks about content, and why creating great experiences can lead to growth. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

]]> Mon, 03 Jun 2024 02:00:00 -0400 David Riggs and Brett McGrath David Riggs and Brett McGrath 1984 In the latest episode of The Search Economy, David talks with Stephanie Fornaro, Owner of Hello, Nanny! about how she uses data to better inform how to find her next customer. She covers why she built the Hello, Nanny!, how she thinks about content, and why creating great experiences can lead to growth. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

]]> SEO, marketing, agency, SaaS, consumer goods, consumer services, business services No Using Data to Better Inform How To Find Your Next Customer with Jonathan Rivera of Superior Attic 3 3 Using Data to Better Inform How To Find Your Next Customer with Jonathan Rivera of Superior Attic full 19a1deed-4b69-4aad-815c-4b29415244c4 https://share.transistor.fm/s/797151e7 In the latest episode of 𝐓𝐡𝐞 𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐜𝐨𝐧𝐨𝐦𝐲 Jonathan Rivera of Superior Attic talks about how he thinks about using data to find his next customer. He shares his process, strategy, and how he allocates budget to making sure his business stands out above the rest in the space he's in. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

]]> In the latest episode of 𝐓𝐡𝐞 𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐜𝐨𝐧𝐨𝐦𝐲 Jonathan Rivera of Superior Attic talks about how he thinks about using data to find his next customer. He shares his process, strategy, and how he allocates budget to making sure his business stands out above the rest in the space he's in. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

]]> Tue, 28 May 2024 02:00:00 -0400 David Riggs and Brett McGrath David Riggs and Brett McGrath 3311 In the latest episode of 𝐓𝐡𝐞 𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐜𝐨𝐧𝐨𝐦𝐲 Jonathan Rivera of Superior Attic talks about how he thinks about using data to find his next customer. He shares his process, strategy, and how he allocates budget to making sure his business stands out above the rest in the space he's in. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

]]> SEO, marketing, agency, SaaS, consumer goods, consumer services, business services No The Impact of People Over Technology 2 2 The Impact of People Over Technology full fb210756-36aa-4a60-9cb0-985435ca91cb https://share.transistor.fm/s/ac14489d In the latest episode of 𝐓𝐡𝐞 𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐜𝐨𝐧𝐨𝐦𝐲 podcast Brett and David discuss the impact of people over technology when it comes to SEO. They discuss how you decide what SEO work needs to be done by technology and what needs to be done by people. They share where business owners, operators, and marketers get it wrong and examples of brands doing it right. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday. 

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

]]> In the latest episode of 𝐓𝐡𝐞 𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐜𝐨𝐧𝐨𝐦𝐲 podcast Brett and David discuss the impact of people over technology when it comes to SEO. They discuss how you decide what SEO work needs to be done by technology and what needs to be done by people. They share where business owners, operators, and marketers get it wrong and examples of brands doing it right. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday. 

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

]]> Mon, 20 May 2024 02:00:00 -0400 David Riggs and Brett McGrath David Riggs and Brett McGrath 2063 In the latest episode of 𝐓𝐡𝐞 𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐜𝐨𝐧𝐨𝐦𝐲 podcast Brett and David discuss the impact of people over technology when it comes to SEO. They discuss how you decide what SEO work needs to be done by technology and what needs to be done by people. They share where business owners, operators, and marketers get it wrong and examples of brands doing it right. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday. 

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

]]> SEO, marketing, agency, SaaS, consumer goods, consumer services, business services No Welcome to The Search Economy 1 1 Welcome to The Search Economy full bb7d98be-70fa-40f8-829a-29d2fd2e13f8 https://share.transistor.fm/s/cc560475 Welcome to the first episode of The Search Economy podcast. In this episode David Riggs, Founder and CEO at Pneuma and Brett McGrath, VP of Marketing at Pneuma define what The Search Economy means. They give their reasons for starting the show and what's possible when businesses start showing up in ways that are consistent with how their next customer is searching.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

]]> Welcome to the first episode of The Search Economy podcast. In this episode David Riggs, Founder and CEO at Pneuma and Brett McGrath, VP of Marketing at Pneuma define what The Search Economy means. They give their reasons for starting the show and what's possible when businesses start showing up in ways that are consistent with how their next customer is searching.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

]]> Tue, 07 May 2024 08:21:33 -0400 David Riggs and Brett McGrath David Riggs and Brett McGrath 1640 Welcome to the first episode of The Search Economy podcast. In this episode David Riggs, Founder and CEO at Pneuma and Brett McGrath, VP of Marketing at Pneuma define what The Search Economy means. They give their reasons for starting the show and what's possible when businesses start showing up in ways that are consistent with how their next customer is searching.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

]]> SEO, marketing, agency, SaaS, consumer goods, consumer services, business services No