Hosts Sky and Sterling unpack the Michael Poole case study: where the leads were leaking, what the agency changed, and what the numbers said after the first month and then across the full year. Real figures, plainly explained, on what after-hours lead qualification actually did to the pipeline.

In this episode:

• Why paid-for leads were slipping away outside office hours
• What the first month revealed once that gap was closed
• The full-year picture: enquiries captured, appointments booked, and the true cost of the leads they used to lose

More episodes on the show page: https://salesrook.com/radio

Read the full written report: https://salesrook.com/report/michael-poole-case-study

The full written report is in the show notes. The Rook Report Radio Show is available wherever you get your podcasts.