<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet href="/stylesheet.xsl" type="text/xsl"?>
<rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:podcast="https://podcastindex.org/namespace/1.0">
  <channel>
    <atom:link rel="self" type="application/atom+xml" href="https://feeds.transistor.fm/the-rev-up" title="MP3 Audio"/>
    <atom:link rel="hub" href="https://pubsubhubbub.appspot.com/"/>
    <podcast:podping usesPodping="true"/>
    <title>The Rev up</title>
    <generator>Transistor (https://transistor.fm)</generator>
    <itunes:new-feed-url>https://feeds.transistor.fm/the-rev-up</itunes:new-feed-url>
    <description>A podcast about revenue generation! Your host Ben Shipley, Chief Growth Officer at Trust The Process, will take you through the fundamentals of modern, efficient revenue generation for anyone that needs to have a conversation in order to sell. Ben and his guests will cover; Demand Creation, Demand Capture, Conversion, Customer Success and Expanding your client relationships while having some fun along the way.</description>
    <copyright>Ben Shipley 2022</copyright>
    <podcast:guid>cc0aa684-f1a8-5347-8a6a-8bfef4a1fd61</podcast:guid>
    <podcast:locked owner="ben@trusttheprocess.com.au">no</podcast:locked>
    <language>en</language>
    <pubDate>Sat, 10 Feb 2024 07:08:53 +1100</pubDate>
    <lastBuildDate>Wed, 03 Dec 2025 12:11:30 +1100</lastBuildDate>
    <link>http://www.trusttheprocess.com.au</link>
    <image>
      <url>https://img.transistor.fm/M9LN2JxtwXwn9spA6Gi9q5fiTIccc7ct4NBk40JAa9Q/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3MTY5LzE2NzE1/MDIxMDEtYXJ0d29y/ay5qcGc.jpg</url>
      <title>The Rev up</title>
      <link>http://www.trusttheprocess.com.au</link>
    </image>
    <itunes:category text="Business">
      <itunes:category text="Marketing"/>
    </itunes:category>
    <itunes:category text="Business">
      <itunes:category text="Entrepreneurship"/>
    </itunes:category>
    <itunes:type>episodic</itunes:type>
    <itunes:author>Ben Shipley - Chief Growth Officer at Trust The Process</itunes:author>
    <itunes:image href="https://img.transistor.fm/M9LN2JxtwXwn9spA6Gi9q5fiTIccc7ct4NBk40JAa9Q/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3MTY5LzE2NzE1/MDIxMDEtYXJ0d29y/ay5qcGc.jpg"/>
    <itunes:summary>A podcast about revenue generation! Your host Ben Shipley, Chief Growth Officer at Trust The Process, will take you through the fundamentals of modern, efficient revenue generation for anyone that needs to have a conversation in order to sell. Ben and his guests will cover; Demand Creation, Demand Capture, Conversion, Customer Success and Expanding your client relationships while having some fun along the way.</itunes:summary>
    <itunes:subtitle>A podcast about revenue generation.</itunes:subtitle>
    <itunes:keywords>marketing, sales, revenue, growth, systems, sales process, technology</itunes:keywords>
    <itunes:owner>
      <itunes:name>Ben Shipley - Trust The Process</itunes:name>
      <itunes:email>ben@trusttheprocess.com.au</itunes:email>
    </itunes:owner>
    <itunes:complete>No</itunes:complete>
    <itunes:explicit>No</itunes:explicit>
    <item>
      <title>S1E25 | Accelerating Growth: Personal Brand, Tech Innovation &amp; Outsourcing  | Belinda Agnew</title>
      <itunes:episode>25</itunes:episode>
      <podcast:episode>25</podcast:episode>
      <itunes:title>S1E25 | Accelerating Growth: Personal Brand, Tech Innovation &amp; Outsourcing  | Belinda Agnew</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a9360e3d-4ba1-46c6-b51d-779ee8dce4a8</guid>
      <link>https://share.transistor.fm/s/9bda8b1e</link>
      <description>
        <![CDATA[<p>Unlocking sustained business growth requires a potent blend of innovation, adaptation, and customer understanding. Navigating the intricacies of when to commence, identifying the opportune moment, and selecting the most lucrative strategies can be a labyrinth for business owners.</p><p><br></p><p>Join us in this episode as we delve into the world of business growth with the insightful Belinda Agnew, an astute investor, business growth strategist, and Co-Partner at xenabler.</p><p><br></p><p>Key Insights:</p><ul><li><br>Fast-track growth with personal branding</li><li>Sales vs. Marketing - discover which takes priority</li><li>Discover the #1 way to craft ground-breaking ideas and help them grow</li><li>Learn why outsourcing is a competitive advantage </li><li>Identify the key individuals and communities that propel your growth.<p></p></li></ul><p>Connect with Us: </p><p>Instagram: @trusttprocess</p><p>LinkedIn:<a href="http://www.linkedin.com/company/trust-the-process"> www.linkedin.com/company/trust-the-process</a></p><p>Website:<a href="http://www.trusttheprocess.com.au/"> www.trusttheprocess.com.au</a></p><p><br></p><p>Learn more about Belinda Agnew and xenabler here: </p><p><br></p><p>Belinda Agnew:</p><p><a href="https://belindaagnew.com/">https://belindaagnew.com/</a></p><p><a href="https://www.linkedin.com/in/belindaagnew/">https://www.linkedin.com/in/belindaagnew/</a></p><p>xenabler: </p><p>https://www.linkedin.com/company/xenabler/</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Unlocking sustained business growth requires a potent blend of innovation, adaptation, and customer understanding. Navigating the intricacies of when to commence, identifying the opportune moment, and selecting the most lucrative strategies can be a labyrinth for business owners.</p><p><br></p><p>Join us in this episode as we delve into the world of business growth with the insightful Belinda Agnew, an astute investor, business growth strategist, and Co-Partner at xenabler.</p><p><br></p><p>Key Insights:</p><ul><li><br>Fast-track growth with personal branding</li><li>Sales vs. Marketing - discover which takes priority</li><li>Discover the #1 way to craft ground-breaking ideas and help them grow</li><li>Learn why outsourcing is a competitive advantage </li><li>Identify the key individuals and communities that propel your growth.<p></p></li></ul><p>Connect with Us: </p><p>Instagram: @trusttprocess</p><p>LinkedIn:<a href="http://www.linkedin.com/company/trust-the-process"> www.linkedin.com/company/trust-the-process</a></p><p>Website:<a href="http://www.trusttheprocess.com.au/"> www.trusttheprocess.com.au</a></p><p><br></p><p>Learn more about Belinda Agnew and xenabler here: </p><p><br></p><p>Belinda Agnew:</p><p><a href="https://belindaagnew.com/">https://belindaagnew.com/</a></p><p><a href="https://www.linkedin.com/in/belindaagnew/">https://www.linkedin.com/in/belindaagnew/</a></p><p>xenabler: </p><p>https://www.linkedin.com/company/xenabler/</p>]]>
      </content:encoded>
      <pubDate>Tue, 12 Dec 2023 12:12:26 +1100</pubDate>
      <author>Ben Shipley - Chief Growth Officer at Trust The Process</author>
      <enclosure url="https://media.transistor.fm/9bda8b1e/2aeb0e8a.mp3" length="61925390" type="audio/mpeg"/>
      <itunes:author>Ben Shipley - Chief Growth Officer at Trust The Process</itunes:author>
      <itunes:image href="https://img.transistor.fm/dNXz6R9xTkLZjHiDO6QCO2LXEGC4oQU3u56FmRX28vU/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE2NDEwNzYv/MTcwMjM0MzU0Ni1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>3869</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Unlocking sustained business growth requires a potent blend of innovation, adaptation, and customer understanding. Navigating the intricacies of when to commence, identifying the opportune moment, and selecting the most lucrative strategies can be a labyrinth for business owners.</p><p><br></p><p>Join us in this episode as we delve into the world of business growth with the insightful Belinda Agnew, an astute investor, business growth strategist, and Co-Partner at xenabler.</p><p><br></p><p>Key Insights:</p><ul><li><br>Fast-track growth with personal branding</li><li>Sales vs. Marketing - discover which takes priority</li><li>Discover the #1 way to craft ground-breaking ideas and help them grow</li><li>Learn why outsourcing is a competitive advantage </li><li>Identify the key individuals and communities that propel your growth.<p></p></li></ul><p>Connect with Us: </p><p>Instagram: @trusttprocess</p><p>LinkedIn:<a href="http://www.linkedin.com/company/trust-the-process"> www.linkedin.com/company/trust-the-process</a></p><p>Website:<a href="http://www.trusttheprocess.com.au/"> www.trusttheprocess.com.au</a></p><p><br></p><p>Learn more about Belinda Agnew and xenabler here: </p><p><br></p><p>Belinda Agnew:</p><p><a href="https://belindaagnew.com/">https://belindaagnew.com/</a></p><p><a href="https://www.linkedin.com/in/belindaagnew/">https://www.linkedin.com/in/belindaagnew/</a></p><p>xenabler: </p><p>https://www.linkedin.com/company/xenabler/</p>]]>
      </itunes:summary>
      <itunes:keywords>marketing, sales, revenue, growth, systems, sales process, technology</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>S1E24 | Building your team: Structure, Hiring &amp; Delegation | Ben Shipley</title>
      <itunes:episode>24</itunes:episode>
      <podcast:episode>24</podcast:episode>
      <itunes:title>S1E24 | Building your team: Structure, Hiring &amp; Delegation | Ben Shipley</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f0e4abf9-b3da-4890-bb74-d76a0d61113e</guid>
      <link>https://share.transistor.fm/s/0d652144</link>
      <description>
        <![CDATA[<p>Ever wondered how to transform your team into a powerhouse, delegate like a pro, and finally escape from the weeds of day-to-day business? </p><p><br></p><p>Join Ben Shipley, Chief Growth Officer and Host of The Rev Up, as he unravels the secrets to building thriving sales teams, mastering delegation, and taking your business to new heights. </p><p>Slide deck here: https://drive.google.com/file/d/1iT0fjZE4Dx8yVYgdetxtYhiuye53mUfw/view?usp=sharing</p><p><br></p><p>Connect with Us: </p><p>Instagram: @trusttprocess</p><p>LinkedIn:<a href="http://www.linkedin.com/company/trust-the-process"> www.linkedin.com/company/trust-the-process</a></p><p>Website:<a href="http://www.trusttheprocess.com.au/"> www.trusttheprocess.com.au</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Ever wondered how to transform your team into a powerhouse, delegate like a pro, and finally escape from the weeds of day-to-day business? </p><p><br></p><p>Join Ben Shipley, Chief Growth Officer and Host of The Rev Up, as he unravels the secrets to building thriving sales teams, mastering delegation, and taking your business to new heights. </p><p>Slide deck here: https://drive.google.com/file/d/1iT0fjZE4Dx8yVYgdetxtYhiuye53mUfw/view?usp=sharing</p><p><br></p><p>Connect with Us: </p><p>Instagram: @trusttprocess</p><p>LinkedIn:<a href="http://www.linkedin.com/company/trust-the-process"> www.linkedin.com/company/trust-the-process</a></p><p>Website:<a href="http://www.trusttheprocess.com.au/"> www.trusttheprocess.com.au</a></p>]]>
      </content:encoded>
      <pubDate>Thu, 30 Nov 2023 10:30:00 +1100</pubDate>
      <author>Ben Shipley - Chief Growth Officer at Trust The Process</author>
      <enclosure url="https://media.transistor.fm/0d652144/08e50cc3.mp3" length="42155056" type="audio/mpeg"/>
      <itunes:author>Ben Shipley - Chief Growth Officer at Trust The Process</itunes:author>
      <itunes:image href="https://img.transistor.fm/OegVdixBjNniYyOvx7vHlGliSNi6CTW5s-4sOUutXR8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE2MTY1OTAv/MTcwMTIyNDk3NC1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>2634</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Ever wondered how to transform your team into a powerhouse, delegate like a pro, and finally escape from the weeds of day-to-day business? </p><p><br></p><p>Join Ben Shipley, Chief Growth Officer and Host of The Rev Up, as he unravels the secrets to building thriving sales teams, mastering delegation, and taking your business to new heights. </p><p>Slide deck here: https://drive.google.com/file/d/1iT0fjZE4Dx8yVYgdetxtYhiuye53mUfw/view?usp=sharing</p><p><br></p><p>Connect with Us: </p><p>Instagram: @trusttprocess</p><p>LinkedIn:<a href="http://www.linkedin.com/company/trust-the-process"> www.linkedin.com/company/trust-the-process</a></p><p>Website:<a href="http://www.trusttheprocess.com.au/"> www.trusttheprocess.com.au</a></p>]]>
      </itunes:summary>
      <itunes:keywords>marketing, sales, revenue, growth, systems, sales process, technology</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>S1E23 | Scaling your team: Strategic staffing and Digital transformation | Reynah Fernandes</title>
      <itunes:episode>23</itunes:episode>
      <podcast:episode>23</podcast:episode>
      <itunes:title>S1E23 | Scaling your team: Strategic staffing and Digital transformation | Reynah Fernandes</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">637cd9a7-2d5a-4ae1-b49d-3d8f2011ec47</guid>
      <link>https://share.transistor.fm/s/0c8910ce</link>
      <description>
        <![CDATA[<p>Every business owner knows that growth requires a substantial investment, making cost-effective resourcing a top priority for staying competitive.</p><p><br></p><p>Join our usual host, Ben Shipley, Chief Growth Officer of Trust the Process, as he makes a special guest appearance on the Smart Talent Solutions podcast. Ben unpacks the art of scaling your sales team by embracing the power of outsourcing and digital transformation.</p><p><br></p><p>Connect with Us: </p><p>Instagram: @trusttprocess</p><p>LinkedIn:<a href="http://www.linkedin.com/company/trust-the-process"> www.linkedin.com/company/trust-the-process</a></p><p>Website:<a href="http://www.trusttheprocess.com.au/"> www.trusttheprocess.com.au</a></p><p><br></p><p>Learn more about Smart Talent Group here: </p><p><br>Website: <a href="https://smarttalentgroup.com.au/">https://smarttalentgroup.com.au/</a></p><p>Podcast: https://www.youtube.com/@smarttalentgroup</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Every business owner knows that growth requires a substantial investment, making cost-effective resourcing a top priority for staying competitive.</p><p><br></p><p>Join our usual host, Ben Shipley, Chief Growth Officer of Trust the Process, as he makes a special guest appearance on the Smart Talent Solutions podcast. Ben unpacks the art of scaling your sales team by embracing the power of outsourcing and digital transformation.</p><p><br></p><p>Connect with Us: </p><p>Instagram: @trusttprocess</p><p>LinkedIn:<a href="http://www.linkedin.com/company/trust-the-process"> www.linkedin.com/company/trust-the-process</a></p><p>Website:<a href="http://www.trusttheprocess.com.au/"> www.trusttheprocess.com.au</a></p><p><br></p><p>Learn more about Smart Talent Group here: </p><p><br>Website: <a href="https://smarttalentgroup.com.au/">https://smarttalentgroup.com.au/</a></p><p>Podcast: https://www.youtube.com/@smarttalentgroup</p>]]>
      </content:encoded>
      <pubDate>Tue, 31 Oct 2023 10:57:02 +1100</pubDate>
      <author>Ben Shipley - Chief Growth Officer at Trust The Process</author>
      <enclosure url="https://media.transistor.fm/0c8910ce/f6f51d64.mp3" length="53200632" type="audio/mpeg"/>
      <itunes:author>Ben Shipley - Chief Growth Officer at Trust The Process</itunes:author>
      <itunes:image href="https://img.transistor.fm/d8GwH283L41BrsI0j_nkD8b5r0d7OyErhE8jUxJqBuI/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE1NzQxNjMv/MTY5ODcwNzM1MC1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>3324</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Every business owner knows that growth requires a substantial investment, making cost-effective resourcing a top priority for staying competitive.</p><p><br></p><p>Join our usual host, Ben Shipley, Chief Growth Officer of Trust the Process, as he makes a special guest appearance on the Smart Talent Solutions podcast. Ben unpacks the art of scaling your sales team by embracing the power of outsourcing and digital transformation.</p><p><br></p><p>Connect with Us: </p><p>Instagram: @trusttprocess</p><p>LinkedIn:<a href="http://www.linkedin.com/company/trust-the-process"> www.linkedin.com/company/trust-the-process</a></p><p>Website:<a href="http://www.trusttheprocess.com.au/"> www.trusttheprocess.com.au</a></p><p><br></p><p>Learn more about Smart Talent Group here: </p><p><br>Website: <a href="https://smarttalentgroup.com.au/">https://smarttalentgroup.com.au/</a></p><p>Podcast: https://www.youtube.com/@smarttalentgroup</p>]]>
      </itunes:summary>
      <itunes:keywords>marketing, sales, revenue, growth, systems, sales process, technology</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>S1E22 | Sales Success: AI, Product and Outsourced teams | Charles Cormier</title>
      <itunes:episode>22</itunes:episode>
      <podcast:episode>22</podcast:episode>
      <itunes:title>S1E22 | Sales Success: AI, Product and Outsourced teams | Charles Cormier</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">78adea34-1598-487f-8059-1894f826788d</guid>
      <link>https://share.transistor.fm/s/52871ab1</link>
      <description>
        <![CDATA[<p>Sales is undergoing a seismic shift, where the path to success is no longer about merely assembling a skilled team and connecting with your audience. In today's dynamic landscape, the possibilities for enhancing team efficiency and skyrocketing performance are boundless. </p><p><br></p><p>Join Ben Shipley, Chief Growth Officer at Trust the Process, as a special guest on the latest episode Charles Cormier’s CEO Wisdom Podcast, to dive into the world of sales AI, product, outsourced teams and more.</p><p><br></p><ul><li>Discover the art of product differentiation: Why you CAN sell ice to eskimos. </li><li>Learn the significance of AI integration in sales processes, including voice commands, chatbots, and more.</li><li>Unpack the evolving landscape of business process outsourcing and how to adapt to technological advancements.</li></ul><p><br></p><p>Connect with Us: </p><p>Instagram: @trusttprocess</p><p>LinkedIn:<a href="http://www.linkedin.com/company/trust-the-process"> www.linkedin.com/company/trust-the-process</a></p><p>Website:<a href="http://www.trusttheprocess.com.au/"> www.trusttheprocess.com.au</a></p><p><br></p><p>Learn more about Charles Cormier’s CEO Wisdom Podcast here: https://www.youtube.com/@charlesnsystems</p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Sales is undergoing a seismic shift, where the path to success is no longer about merely assembling a skilled team and connecting with your audience. In today's dynamic landscape, the possibilities for enhancing team efficiency and skyrocketing performance are boundless. </p><p><br></p><p>Join Ben Shipley, Chief Growth Officer at Trust the Process, as a special guest on the latest episode Charles Cormier’s CEO Wisdom Podcast, to dive into the world of sales AI, product, outsourced teams and more.</p><p><br></p><ul><li>Discover the art of product differentiation: Why you CAN sell ice to eskimos. </li><li>Learn the significance of AI integration in sales processes, including voice commands, chatbots, and more.</li><li>Unpack the evolving landscape of business process outsourcing and how to adapt to technological advancements.</li></ul><p><br></p><p>Connect with Us: </p><p>Instagram: @trusttprocess</p><p>LinkedIn:<a href="http://www.linkedin.com/company/trust-the-process"> www.linkedin.com/company/trust-the-process</a></p><p>Website:<a href="http://www.trusttheprocess.com.au/"> www.trusttheprocess.com.au</a></p><p><br></p><p>Learn more about Charles Cormier’s CEO Wisdom Podcast here: https://www.youtube.com/@charlesnsystems</p><p><br></p>]]>
      </content:encoded>
      <pubDate>Tue, 17 Oct 2023 10:01:17 +1100</pubDate>
      <author>Ben Shipley - Chief Growth Officer at Trust The Process</author>
      <enclosure url="https://media.transistor.fm/52871ab1/35c44036.mp3" length="48662582" type="audio/mpeg"/>
      <itunes:author>Ben Shipley - Chief Growth Officer at Trust The Process</itunes:author>
      <itunes:image href="https://img.transistor.fm/jpmiMMLJAPASj30havFOUf5iZbauXAKSjjYDBQ30jFU/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE1NDkwMjUv/MTY5NzQ5NzI3Ny1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>3040</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Sales is undergoing a seismic shift, where the path to success is no longer about merely assembling a skilled team and connecting with your audience. In today's dynamic landscape, the possibilities for enhancing team efficiency and skyrocketing performance are boundless. </p><p><br></p><p>Join Ben Shipley, Chief Growth Officer at Trust the Process, as a special guest on the latest episode Charles Cormier’s CEO Wisdom Podcast, to dive into the world of sales AI, product, outsourced teams and more.</p><p><br></p><ul><li>Discover the art of product differentiation: Why you CAN sell ice to eskimos. </li><li>Learn the significance of AI integration in sales processes, including voice commands, chatbots, and more.</li><li>Unpack the evolving landscape of business process outsourcing and how to adapt to technological advancements.</li></ul><p><br></p><p>Connect with Us: </p><p>Instagram: @trusttprocess</p><p>LinkedIn:<a href="http://www.linkedin.com/company/trust-the-process"> www.linkedin.com/company/trust-the-process</a></p><p>Website:<a href="http://www.trusttheprocess.com.au/"> www.trusttheprocess.com.au</a></p><p><br></p><p>Learn more about Charles Cormier’s CEO Wisdom Podcast here: https://www.youtube.com/@charlesnsystems</p><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords>marketing, sales, revenue, growth, systems, sales process, technology</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>S1E21 | Accelerating growth: Team, Strategies and Navigating Economic Challenge | Charmaine Keegan</title>
      <itunes:episode>21</itunes:episode>
      <podcast:episode>21</podcast:episode>
      <itunes:title>S1E21 | Accelerating growth: Team, Strategies and Navigating Economic Challenge | Charmaine Keegan</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">88d8bf2f-7b97-44ce-b74e-acd414a98fbe</guid>
      <link>https://share.transistor.fm/s/b96837ff</link>
      <description>
        <![CDATA[<p>Growth can drain your cash, but smart decisions can minimise the hit.</p><p>In this episode of The Rev up, we’ve flipped the script! Ben Shipley, our usual host and Chief Growth Officer at Trust the Process, will be interviewed by a special guest host, Charmaine Keegan, Director of Smarter Selling and an undisputed expert in the field of sales training.</p><p><br></p><p>Together they chat all things growth and how you can make smart investments and decisions to thrive.</p><p><br></p><p>Key Takeaways:</p><ul><li>X2 Growth with Outsourcing and Navigating Remote Team Dynamics</li><li>Strategies for Sales and Marketing Growth: AI, Human Connection, and More</li><li>Building Resilience Amid Economic Turmoil.</li></ul><p>Connect with Us: </p><p>Instagram: @trusttprocess</p><p>LinkedIn:<a href="http://www.linkedin.com/company/trust-the-process"> www.linkedin.com/company/trust-the-process</a></p><p>Website:<a href="http://www.trusttheprocess.com.au/"> www.trusttheprocess.com.au</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Growth can drain your cash, but smart decisions can minimise the hit.</p><p>In this episode of The Rev up, we’ve flipped the script! Ben Shipley, our usual host and Chief Growth Officer at Trust the Process, will be interviewed by a special guest host, Charmaine Keegan, Director of Smarter Selling and an undisputed expert in the field of sales training.</p><p><br></p><p>Together they chat all things growth and how you can make smart investments and decisions to thrive.</p><p><br></p><p>Key Takeaways:</p><ul><li>X2 Growth with Outsourcing and Navigating Remote Team Dynamics</li><li>Strategies for Sales and Marketing Growth: AI, Human Connection, and More</li><li>Building Resilience Amid Economic Turmoil.</li></ul><p>Connect with Us: </p><p>Instagram: @trusttprocess</p><p>LinkedIn:<a href="http://www.linkedin.com/company/trust-the-process"> www.linkedin.com/company/trust-the-process</a></p><p>Website:<a href="http://www.trusttheprocess.com.au/"> www.trusttheprocess.com.au</a></p>]]>
      </content:encoded>
      <pubDate>Tue, 03 Oct 2023 07:00:00 +1100</pubDate>
      <author>Ben Shipley - Chief Growth Officer at Trust The Process</author>
      <enclosure url="https://media.transistor.fm/b96837ff/f97544b7.mp3" length="145021226" type="audio/mpeg"/>
      <itunes:author>Ben Shipley - Chief Growth Officer at Trust The Process</itunes:author>
      <itunes:image href="https://img.transistor.fm/8ETDfV3EM5Fv1wKaTkq81bG3LF6vIX3WKVVTJ_8h7uA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE1Mjk5NzYv/MTY5NjI1MzUxNS1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>9062</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Growth can drain your cash, but smart decisions can minimise the hit.</p><p>In this episode of The Rev up, we’ve flipped the script! Ben Shipley, our usual host and Chief Growth Officer at Trust the Process, will be interviewed by a special guest host, Charmaine Keegan, Director of Smarter Selling and an undisputed expert in the field of sales training.</p><p><br></p><p>Together they chat all things growth and how you can make smart investments and decisions to thrive.</p><p><br></p><p>Key Takeaways:</p><ul><li>X2 Growth with Outsourcing and Navigating Remote Team Dynamics</li><li>Strategies for Sales and Marketing Growth: AI, Human Connection, and More</li><li>Building Resilience Amid Economic Turmoil.</li></ul><p>Connect with Us: </p><p>Instagram: @trusttprocess</p><p>LinkedIn:<a href="http://www.linkedin.com/company/trust-the-process"> www.linkedin.com/company/trust-the-process</a></p><p>Website:<a href="http://www.trusttheprocess.com.au/"> www.trusttheprocess.com.au</a></p>]]>
      </itunes:summary>
      <itunes:keywords>marketing, sales, revenue, growth, systems, sales process, technology</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>S1E20 | Elevate Marketing: Building connection, Delivering value, Mastering channels | Susan Werkner &amp; Peter Applebaum</title>
      <itunes:episode>20</itunes:episode>
      <podcast:episode>20</podcast:episode>
      <itunes:title>S1E20 | Elevate Marketing: Building connection, Delivering value, Mastering channels | Susan Werkner &amp; Peter Applebaum</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e6a9cdf8-92d1-4ce0-8cca-aae19f315ffd</guid>
      <link>https://share.transistor.fm/s/9167a536</link>
      <description>
        <![CDATA[<p>Marketing forms the bedrock of your business growth, but the rapidly shifting digital landscape presents a challenge for entrepreneurs looking to expand their presence and drive profits.</p><p><br></p><p>In this week's special edition episode, our podcasts, The Rev Up and Military Mindset for Business, unite to bring you insights from industry experts Susan Werkner and Peter Applebaum, Founders of The Agency Accelerators program. Their program has empowered marketing agencies and service businesses worldwide to secure 5-, 6-, and 7-figure corporate contracts.</p><p><br></p><p>Join hosts Pete Liston and Ben Shipley as we delve into:</p><p><br></p><ul><li>Unveiling the secrets to delivering genuine value</li><li>Crafting the right customer outreach strategy tailored to your offerings</li><li>Initiating the essential steps to assemble a marketing dream team and allocate resources effectively for exponential growth.</li></ul><p>Don't miss the chance to hear more from Peter, Susan and Ben on their upcoming webinar. Details can be found on the registration page here - <a href="https://the-agency-accelerators.mykajabi.com/HowtoCreateanAlwaysOnB2BLeadGenerationProgram">https://the-agency-accelerators.mykajabi.com/HowtoCreateanAlwaysOnB2BLeadGenerationProgram</a></p><p>Connect with Us: </p><p>Instagram: @trusttprocess</p><p>LinkedIn:<a href="http://www.linkedin.com/company/trust-the-process"> www.linkedin.com/company/trust-the-process</a></p><p>Website:<a href="http://www.trusttheprocess.com.au/"> www.trusttheprocess.com.au</a></p><p><br></p><p>Learn more about The Agency Accelerators program here: </p><p>https://theagencyaccelerators.com/.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Marketing forms the bedrock of your business growth, but the rapidly shifting digital landscape presents a challenge for entrepreneurs looking to expand their presence and drive profits.</p><p><br></p><p>In this week's special edition episode, our podcasts, The Rev Up and Military Mindset for Business, unite to bring you insights from industry experts Susan Werkner and Peter Applebaum, Founders of The Agency Accelerators program. Their program has empowered marketing agencies and service businesses worldwide to secure 5-, 6-, and 7-figure corporate contracts.</p><p><br></p><p>Join hosts Pete Liston and Ben Shipley as we delve into:</p><p><br></p><ul><li>Unveiling the secrets to delivering genuine value</li><li>Crafting the right customer outreach strategy tailored to your offerings</li><li>Initiating the essential steps to assemble a marketing dream team and allocate resources effectively for exponential growth.</li></ul><p>Don't miss the chance to hear more from Peter, Susan and Ben on their upcoming webinar. Details can be found on the registration page here - <a href="https://the-agency-accelerators.mykajabi.com/HowtoCreateanAlwaysOnB2BLeadGenerationProgram">https://the-agency-accelerators.mykajabi.com/HowtoCreateanAlwaysOnB2BLeadGenerationProgram</a></p><p>Connect with Us: </p><p>Instagram: @trusttprocess</p><p>LinkedIn:<a href="http://www.linkedin.com/company/trust-the-process"> www.linkedin.com/company/trust-the-process</a></p><p>Website:<a href="http://www.trusttheprocess.com.au/"> www.trusttheprocess.com.au</a></p><p><br></p><p>Learn more about The Agency Accelerators program here: </p><p>https://theagencyaccelerators.com/.</p>]]>
      </content:encoded>
      <pubDate>Tue, 19 Sep 2023 07:00:00 +1000</pubDate>
      <author>Ben Shipley - Chief Growth Officer at Trust The Process</author>
      <enclosure url="https://media.transistor.fm/9167a536/f152d693.mp3" length="50362360" type="audio/mpeg"/>
      <itunes:author>Ben Shipley - Chief Growth Officer at Trust The Process</itunes:author>
      <itunes:image href="https://img.transistor.fm/2wUSVIoKxK0YMVZg0SZdqqsLY867BEgMqRl05TgPgjs/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE1MDc5NjAv/MTY5NTA0MDgzNC1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>3145</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Marketing forms the bedrock of your business growth, but the rapidly shifting digital landscape presents a challenge for entrepreneurs looking to expand their presence and drive profits.</p><p><br></p><p>In this week's special edition episode, our podcasts, The Rev Up and Military Mindset for Business, unite to bring you insights from industry experts Susan Werkner and Peter Applebaum, Founders of The Agency Accelerators program. Their program has empowered marketing agencies and service businesses worldwide to secure 5-, 6-, and 7-figure corporate contracts.</p><p><br></p><p>Join hosts Pete Liston and Ben Shipley as we delve into:</p><p><br></p><ul><li>Unveiling the secrets to delivering genuine value</li><li>Crafting the right customer outreach strategy tailored to your offerings</li><li>Initiating the essential steps to assemble a marketing dream team and allocate resources effectively for exponential growth.</li></ul><p>Don't miss the chance to hear more from Peter, Susan and Ben on their upcoming webinar. Details can be found on the registration page here - <a href="https://the-agency-accelerators.mykajabi.com/HowtoCreateanAlwaysOnB2BLeadGenerationProgram">https://the-agency-accelerators.mykajabi.com/HowtoCreateanAlwaysOnB2BLeadGenerationProgram</a></p><p>Connect with Us: </p><p>Instagram: @trusttprocess</p><p>LinkedIn:<a href="http://www.linkedin.com/company/trust-the-process"> www.linkedin.com/company/trust-the-process</a></p><p>Website:<a href="http://www.trusttheprocess.com.au/"> www.trusttheprocess.com.au</a></p><p><br></p><p>Learn more about The Agency Accelerators program here: </p><p>https://theagencyaccelerators.com/.</p>]]>
      </itunes:summary>
      <itunes:keywords>marketing, sales, revenue, growth, systems, sales process, technology</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>S1E19 | Mastering the Art of Sales Process Development | Hugh Hall</title>
      <itunes:episode>19</itunes:episode>
      <podcast:episode>19</podcast:episode>
      <itunes:title>S1E19 | Mastering the Art of Sales Process Development | Hugh Hall</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">fce4ea04-ee18-4185-8d6d-de4cc5618669</guid>
      <link>https://share.transistor.fm/s/d61a795e</link>
      <description>
        <![CDATA[<p>A well-defined sales process is the foundation of any successful growth strategy, offering a structured framework that steers sales teams towards consistent and predictable outcomes. However, developing such a process can be a challenging endeavour, often accompanied by numerous uncertainties and questions.</p><p><br></p><p>In this episode of The Rev Up, join special guest Hugh Hall. Hugh is the Founder of In-Flow - Sales Solutions for Coaches , and has spent almost a decade mastering the art of building effective sales processes. </p><p><br></p><p><strong>Key Takeaways:</strong></p><ul><li>Creating Buyer Certainty: The Role of Productisation</li><li>The Essential Ingredients for an Effective Sales Process</li><li>Signs Your Sales Process is Launch-Ready</li></ul><p><br></p><p>Connect with Us: </p><p>Instagram: @trusttprocess</p><p>LinkedIn:<a href="http://www.linkedin.com/company/trust-the-process"> www.linkedin.com/company/trust-the-process</a></p><p>Website:<a href="http://www.trusttheprocess.com.au/"> www.trusttheprocess.com.au</a></p><p><br></p><p>Learn more about Hugh Hall and In-flow here: https://www.linkedin.com/company/revenue-as-a-service/</p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>A well-defined sales process is the foundation of any successful growth strategy, offering a structured framework that steers sales teams towards consistent and predictable outcomes. However, developing such a process can be a challenging endeavour, often accompanied by numerous uncertainties and questions.</p><p><br></p><p>In this episode of The Rev Up, join special guest Hugh Hall. Hugh is the Founder of In-Flow - Sales Solutions for Coaches , and has spent almost a decade mastering the art of building effective sales processes. </p><p><br></p><p><strong>Key Takeaways:</strong></p><ul><li>Creating Buyer Certainty: The Role of Productisation</li><li>The Essential Ingredients for an Effective Sales Process</li><li>Signs Your Sales Process is Launch-Ready</li></ul><p><br></p><p>Connect with Us: </p><p>Instagram: @trusttprocess</p><p>LinkedIn:<a href="http://www.linkedin.com/company/trust-the-process"> www.linkedin.com/company/trust-the-process</a></p><p>Website:<a href="http://www.trusttheprocess.com.au/"> www.trusttheprocess.com.au</a></p><p><br></p><p>Learn more about Hugh Hall and In-flow here: https://www.linkedin.com/company/revenue-as-a-service/</p><p><br></p>]]>
      </content:encoded>
      <pubDate>Wed, 13 Sep 2023 07:00:00 +1000</pubDate>
      <author>Ben Shipley - Chief Growth Officer at Trust The Process</author>
      <enclosure url="https://media.transistor.fm/d61a795e/33a18ba7.mp3" length="74536586" type="audio/mpeg"/>
      <itunes:author>Ben Shipley - Chief Growth Officer at Trust The Process</itunes:author>
      <itunes:image href="https://img.transistor.fm/6o7mwVHlzUbgw09OvLy2KSsciGrXB-tBKCLR8s7BGkQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE0OTk1OTkv/MTY5NDQyMTE1My1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>4657</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>A well-defined sales process is the foundation of any successful growth strategy, offering a structured framework that steers sales teams towards consistent and predictable outcomes. However, developing such a process can be a challenging endeavour, often accompanied by numerous uncertainties and questions.</p><p><br></p><p>In this episode of The Rev Up, join special guest Hugh Hall. Hugh is the Founder of In-Flow - Sales Solutions for Coaches , and has spent almost a decade mastering the art of building effective sales processes. </p><p><br></p><p><strong>Key Takeaways:</strong></p><ul><li>Creating Buyer Certainty: The Role of Productisation</li><li>The Essential Ingredients for an Effective Sales Process</li><li>Signs Your Sales Process is Launch-Ready</li></ul><p><br></p><p>Connect with Us: </p><p>Instagram: @trusttprocess</p><p>LinkedIn:<a href="http://www.linkedin.com/company/trust-the-process"> www.linkedin.com/company/trust-the-process</a></p><p>Website:<a href="http://www.trusttheprocess.com.au/"> www.trusttheprocess.com.au</a></p><p><br></p><p>Learn more about Hugh Hall and In-flow here: https://www.linkedin.com/company/revenue-as-a-service/</p><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords>marketing, sales, revenue, growth, systems, sales process, technology</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>S1E18 | Building powerful, long-lasting strategic partnerships | Therese Tarlinton</title>
      <itunes:episode>18</itunes:episode>
      <podcast:episode>18</podcast:episode>
      <itunes:title>S1E18 | Building powerful, long-lasting strategic partnerships | Therese Tarlinton</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6a5a9e4a-fadb-4ba3-b96e-a052012244cd</guid>
      <link>https://share.transistor.fm/s/15664766</link>
      <description>
        <![CDATA[<p>As business owners we are always being asked for referrals - and we love to give them. But what if you could turn those referrals into powerful, long-lasting business partnerships? </p><p><br></p><p>In this episode of The Rev Up, hear from Therese Tarlinton - a Brand Collaborator, Business Advisor, Best-Selling Author and Keynote Speaker.</p><p><br></p><p>Therese shares insights into building strategic brand collaborations and marketing partnerships.</p><p><br></p><p>This is a must-listen for all businesses looking to grow their audience and add value to more customers. </p><p><br></p><p>Connect with Us: </p><p>Instagram: @trusttprocess</p><p>LinkedIn:<a href="http://www.linkedin.com/company/trust-the-process"> www.linkedin.com/company/trust-the-process</a></p><p>Website:<a href="http://www.trusttheprocess.com.au/"> www.trusttheprocess.com.au</a></p><p><br></p><p>Learn more about Therese Tarlinton here: </p><p>LinkedIn: <a href="https://www.linkedin.com/in/therese-tarlinton">https://www.linkedin.com/in/therese-tarlinton</a></p><p>Website: <a href="https://www.theresetarlinton.com/">https://www.theresetarlinton.com/</a></p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>As business owners we are always being asked for referrals - and we love to give them. But what if you could turn those referrals into powerful, long-lasting business partnerships? </p><p><br></p><p>In this episode of The Rev Up, hear from Therese Tarlinton - a Brand Collaborator, Business Advisor, Best-Selling Author and Keynote Speaker.</p><p><br></p><p>Therese shares insights into building strategic brand collaborations and marketing partnerships.</p><p><br></p><p>This is a must-listen for all businesses looking to grow their audience and add value to more customers. </p><p><br></p><p>Connect with Us: </p><p>Instagram: @trusttprocess</p><p>LinkedIn:<a href="http://www.linkedin.com/company/trust-the-process"> www.linkedin.com/company/trust-the-process</a></p><p>Website:<a href="http://www.trusttheprocess.com.au/"> www.trusttheprocess.com.au</a></p><p><br></p><p>Learn more about Therese Tarlinton here: </p><p>LinkedIn: <a href="https://www.linkedin.com/in/therese-tarlinton">https://www.linkedin.com/in/therese-tarlinton</a></p><p>Website: <a href="https://www.theresetarlinton.com/">https://www.theresetarlinton.com/</a></p><p><br></p>]]>
      </content:encoded>
      <pubDate>Tue, 29 Aug 2023 08:00:00 +1000</pubDate>
      <author>Ben Shipley - Chief Growth Officer at Trust The Process</author>
      <enclosure url="https://media.transistor.fm/15664766/6e0fe071.mp3" length="71293259" type="audio/mpeg"/>
      <itunes:author>Ben Shipley - Chief Growth Officer at Trust The Process</itunes:author>
      <itunes:image href="https://img.transistor.fm/pZKritQHBm8NMPB17hAo333ksM7TNYHtt3bt-BEUSgc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE0Nzg5Njcv/MTY5MzE5Mzg1OC1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>4454</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>As business owners we are always being asked for referrals - and we love to give them. But what if you could turn those referrals into powerful, long-lasting business partnerships? </p><p><br></p><p>In this episode of The Rev Up, hear from Therese Tarlinton - a Brand Collaborator, Business Advisor, Best-Selling Author and Keynote Speaker.</p><p><br></p><p>Therese shares insights into building strategic brand collaborations and marketing partnerships.</p><p><br></p><p>This is a must-listen for all businesses looking to grow their audience and add value to more customers. </p><p><br></p><p>Connect with Us: </p><p>Instagram: @trusttprocess</p><p>LinkedIn:<a href="http://www.linkedin.com/company/trust-the-process"> www.linkedin.com/company/trust-the-process</a></p><p>Website:<a href="http://www.trusttheprocess.com.au/"> www.trusttheprocess.com.au</a></p><p><br></p><p>Learn more about Therese Tarlinton here: </p><p>LinkedIn: <a href="https://www.linkedin.com/in/therese-tarlinton">https://www.linkedin.com/in/therese-tarlinton</a></p><p>Website: <a href="https://www.theresetarlinton.com/">https://www.theresetarlinton.com/</a></p><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords>marketing, sales, revenue, growth, systems, sales process, technology</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>S1E17 | Mastering Customer-centric marketing | Chris Walker</title>
      <itunes:episode>17</itunes:episode>
      <podcast:episode>17</podcast:episode>
      <itunes:title>S1E17 | Mastering Customer-centric marketing | Chris Walker</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">68be810b-bd61-46c1-afd9-fbf0b67c5bfb</guid>
      <link>https://share.transistor.fm/s/7e156935</link>
      <description>
        <![CDATA[<p>In a world that’s becoming increasingly entangled with data and technology, businesses are losing sight of the fundamentals when it comes to understanding their customer and creating demand. </p><p><br></p><p>In this episode of hear from Chris Walker, Founder and CEO of Refine Labs and Host of Revenue Vitals podcast, about the importance of customer-centricity for marketing success. </p><p><br></p><p><strong>Key Takeaways: </strong></p><p><br></p><ul><li>Explore the core principles of maintaining customer-centricity in your marketing strategies.</li><li>Reveal the secrets behind crafting engaging content that resonates with your target audience.</li><li>Build a marketing team to deliver for customers and create demand: Outsourcing versus internal recruitment.</li></ul><p><br></p><p>Connect with Us: </p><p>Instagram: @trusttprocess</p><p>LinkedIn:<a href="http://www.linkedin.com/company/trust-the-process"> www.linkedin.com/company/trust-the-process</a></p><p>Website:<a href="http://www.trusttheprocess.com.au/"> www.trusttheprocess.com.au</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In a world that’s becoming increasingly entangled with data and technology, businesses are losing sight of the fundamentals when it comes to understanding their customer and creating demand. </p><p><br></p><p>In this episode of hear from Chris Walker, Founder and CEO of Refine Labs and Host of Revenue Vitals podcast, about the importance of customer-centricity for marketing success. </p><p><br></p><p><strong>Key Takeaways: </strong></p><p><br></p><ul><li>Explore the core principles of maintaining customer-centricity in your marketing strategies.</li><li>Reveal the secrets behind crafting engaging content that resonates with your target audience.</li><li>Build a marketing team to deliver for customers and create demand: Outsourcing versus internal recruitment.</li></ul><p><br></p><p>Connect with Us: </p><p>Instagram: @trusttprocess</p><p>LinkedIn:<a href="http://www.linkedin.com/company/trust-the-process"> www.linkedin.com/company/trust-the-process</a></p><p>Website:<a href="http://www.trusttheprocess.com.au/"> www.trusttheprocess.com.au</a></p>]]>
      </content:encoded>
      <pubDate>Tue, 15 Aug 2023 08:10:42 +1000</pubDate>
      <author>Ben Shipley - Chief Growth Officer at Trust The Process</author>
      <enclosure url="https://media.transistor.fm/7e156935/766bf824.mp3" length="65443532" type="audio/mpeg"/>
      <itunes:author>Ben Shipley - Chief Growth Officer at Trust The Process</itunes:author>
      <itunes:image href="https://img.transistor.fm/tc_ryC3zLg8kBQxbMq8GxCnokDlgvgt_YXyrVEQ3rc8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE0NjExNjcv/MTY5MjA1MTA0Mi1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>4089</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In a world that’s becoming increasingly entangled with data and technology, businesses are losing sight of the fundamentals when it comes to understanding their customer and creating demand. </p><p><br></p><p>In this episode of hear from Chris Walker, Founder and CEO of Refine Labs and Host of Revenue Vitals podcast, about the importance of customer-centricity for marketing success. </p><p><br></p><p><strong>Key Takeaways: </strong></p><p><br></p><ul><li>Explore the core principles of maintaining customer-centricity in your marketing strategies.</li><li>Reveal the secrets behind crafting engaging content that resonates with your target audience.</li><li>Build a marketing team to deliver for customers and create demand: Outsourcing versus internal recruitment.</li></ul><p><br></p><p>Connect with Us: </p><p>Instagram: @trusttprocess</p><p>LinkedIn:<a href="http://www.linkedin.com/company/trust-the-process"> www.linkedin.com/company/trust-the-process</a></p><p>Website:<a href="http://www.trusttheprocess.com.au/"> www.trusttheprocess.com.au</a></p>]]>
      </itunes:summary>
      <itunes:keywords>marketing, sales, revenue, growth, systems, sales process, technology</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>S1E16 | Unleash Sales Success: Building Sales team and Driving growth in the Education Industry | Adam Hewitt</title>
      <itunes:episode>16</itunes:episode>
      <podcast:episode>16</podcast:episode>
      <itunes:title>S1E16 | Unleash Sales Success: Building Sales team and Driving growth in the Education Industry | Adam Hewitt</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e66da7f0-55fc-4a1a-838a-77f135a260bf</guid>
      <link>https://share.transistor.fm/s/72d8b121</link>
      <description>
        <![CDATA[<p>Building a sales team from scratch may seem daunting. Some business owners may shy away from sales, feeling it's not their strong suit, while others fear letting go once they’ve a sales process that works. Once you start growing your team, you’re faced with additional pressures of hiring right people, onboarding them for success and developing them for continued performance. </p><p><br></p><p>In this episode of The Rev Up podcast, we sit down with Adam Hewitt, Co-Founder and CEO of Cyber Revolution, to discuss driving growth in the education industry and how to build the foundations of a strong sales team. </p><p><br></p><ul><li>Hear the secrets to driving growth in a cyber security education-based industry</li><li>Learn to bring new salespeople up to speed for ultimate success - directly from a business owner who has been-there-done-that</li><li>Discover the best methods to outsource sales roles and where to start first.</li></ul><p><br></p><p>Connect with Us: </p><p>Instagram: @trusttprocess</p><p>LinkedIn:<a href="http://www.linkedin.com/company/trust-the-process"> www.linkedin.com/company/trust-the-process</a></p><p>Website:<a href="http://www.trusttheprocess.com.au/"> www.trusttheprocess.com.au</a></p><p><br></p><p>Learn more about Adam Hewitt and Cyber Revolution here: </p><p>LinkedIn: <a href="https://www.linkedin.com/in/adam-hewitt-566097101/">https://www.linkedin.com/in/adam-hewitt-566097101/</a></p><p>Website: <a href="http://www.cyberrevolution.com.au/">http://www.cyberrevolution.com.au</a></p><p>Podcast: https://youtube.com/playlist?list=PLjQu4XXEJuhK5Vr5IC_qTmlzxSamAgf9k</p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Building a sales team from scratch may seem daunting. Some business owners may shy away from sales, feeling it's not their strong suit, while others fear letting go once they’ve a sales process that works. Once you start growing your team, you’re faced with additional pressures of hiring right people, onboarding them for success and developing them for continued performance. </p><p><br></p><p>In this episode of The Rev Up podcast, we sit down with Adam Hewitt, Co-Founder and CEO of Cyber Revolution, to discuss driving growth in the education industry and how to build the foundations of a strong sales team. </p><p><br></p><ul><li>Hear the secrets to driving growth in a cyber security education-based industry</li><li>Learn to bring new salespeople up to speed for ultimate success - directly from a business owner who has been-there-done-that</li><li>Discover the best methods to outsource sales roles and where to start first.</li></ul><p><br></p><p>Connect with Us: </p><p>Instagram: @trusttprocess</p><p>LinkedIn:<a href="http://www.linkedin.com/company/trust-the-process"> www.linkedin.com/company/trust-the-process</a></p><p>Website:<a href="http://www.trusttheprocess.com.au/"> www.trusttheprocess.com.au</a></p><p><br></p><p>Learn more about Adam Hewitt and Cyber Revolution here: </p><p>LinkedIn: <a href="https://www.linkedin.com/in/adam-hewitt-566097101/">https://www.linkedin.com/in/adam-hewitt-566097101/</a></p><p>Website: <a href="http://www.cyberrevolution.com.au/">http://www.cyberrevolution.com.au</a></p><p>Podcast: https://youtube.com/playlist?list=PLjQu4XXEJuhK5Vr5IC_qTmlzxSamAgf9k</p><p><br></p>]]>
      </content:encoded>
      <pubDate>Tue, 01 Aug 2023 07:00:00 +1000</pubDate>
      <author>Ben Shipley - Chief Growth Officer at Trust The Process</author>
      <enclosure url="https://media.transistor.fm/72d8b121/808e24f1.mp3" length="65036715" type="audio/mpeg"/>
      <itunes:author>Ben Shipley - Chief Growth Officer at Trust The Process</itunes:author>
      <itunes:image href="https://img.transistor.fm/vbEKQUpz37dldoz-_kpYHYMp9GoZcbYI1g8wuiFLOss/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE0Mzc5NDEv/MTY5MDc3MjEzNS1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>4064</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Building a sales team from scratch may seem daunting. Some business owners may shy away from sales, feeling it's not their strong suit, while others fear letting go once they’ve a sales process that works. Once you start growing your team, you’re faced with additional pressures of hiring right people, onboarding them for success and developing them for continued performance. </p><p><br></p><p>In this episode of The Rev Up podcast, we sit down with Adam Hewitt, Co-Founder and CEO of Cyber Revolution, to discuss driving growth in the education industry and how to build the foundations of a strong sales team. </p><p><br></p><ul><li>Hear the secrets to driving growth in a cyber security education-based industry</li><li>Learn to bring new salespeople up to speed for ultimate success - directly from a business owner who has been-there-done-that</li><li>Discover the best methods to outsource sales roles and where to start first.</li></ul><p><br></p><p>Connect with Us: </p><p>Instagram: @trusttprocess</p><p>LinkedIn:<a href="http://www.linkedin.com/company/trust-the-process"> www.linkedin.com/company/trust-the-process</a></p><p>Website:<a href="http://www.trusttheprocess.com.au/"> www.trusttheprocess.com.au</a></p><p><br></p><p>Learn more about Adam Hewitt and Cyber Revolution here: </p><p>LinkedIn: <a href="https://www.linkedin.com/in/adam-hewitt-566097101/">https://www.linkedin.com/in/adam-hewitt-566097101/</a></p><p>Website: <a href="http://www.cyberrevolution.com.au/">http://www.cyberrevolution.com.au</a></p><p>Podcast: https://youtube.com/playlist?list=PLjQu4XXEJuhK5Vr5IC_qTmlzxSamAgf9k</p><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords>marketing, sales, revenue, growth, systems, sales process, technology</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>S1E15 | Future of Sales: Navigating Economic Uncertainty, Automation &amp; AI | Ryan Liubinskas</title>
      <itunes:episode>15</itunes:episode>
      <podcast:episode>15</podcast:episode>
      <itunes:title>S1E15 | Future of Sales: Navigating Economic Uncertainty, Automation &amp; AI | Ryan Liubinskas</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2cdf4022-c66c-4187-a560-693dafdee8e0</guid>
      <link>https://share.transistor.fm/s/6fcb394c</link>
      <description>
        <![CDATA[<p>The world around us is changing - from economic challenges to technology advancement - requiring sales leaders to rapidly reshape the way they operate in order to continue driving growth. </p><p><br></p><p>In this episode of The Rev Up, we’re joined by Ryan Liubinskas,<strong> </strong>VP Global Sales Development at CoachHub. As a global sales leader who is passionate about growing Sales Development teams in early stage startups and beyond, Ryan shares his insights on navigating sales during economically challenging times and much more!</p><p><br></p><p>Key Takeaways: </p><ul><li>Learn how to navigating sales during economically challenging times</li><li>Discover role of technology, automation and AI in driving sales performance (and what to prioritise!)</li><li>Unpack the importance of sales development and the key traits to look when hiring a salesperson. </li></ul><p><br></p><p>Connect with Us: </p><p>Instagram: @trusttprocess</p><p>LinkedIn:<a href="http://www.linkedin.com/company/trust-the-process"> www.linkedin.com/company/trust-the-process</a></p><p>Website:<a href="http://www.trusttheprocess.com.au/"> www.trusttheprocess.com.au</a></p><p><br></p><p>Learn more about Ryan Liubinskas and CoachHub here: https://www.linkedin.com/in/ryanliubinskas/</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The world around us is changing - from economic challenges to technology advancement - requiring sales leaders to rapidly reshape the way they operate in order to continue driving growth. </p><p><br></p><p>In this episode of The Rev Up, we’re joined by Ryan Liubinskas,<strong> </strong>VP Global Sales Development at CoachHub. As a global sales leader who is passionate about growing Sales Development teams in early stage startups and beyond, Ryan shares his insights on navigating sales during economically challenging times and much more!</p><p><br></p><p>Key Takeaways: </p><ul><li>Learn how to navigating sales during economically challenging times</li><li>Discover role of technology, automation and AI in driving sales performance (and what to prioritise!)</li><li>Unpack the importance of sales development and the key traits to look when hiring a salesperson. </li></ul><p><br></p><p>Connect with Us: </p><p>Instagram: @trusttprocess</p><p>LinkedIn:<a href="http://www.linkedin.com/company/trust-the-process"> www.linkedin.com/company/trust-the-process</a></p><p>Website:<a href="http://www.trusttheprocess.com.au/"> www.trusttheprocess.com.au</a></p><p><br></p><p>Learn more about Ryan Liubinskas and CoachHub here: https://www.linkedin.com/in/ryanliubinskas/</p>]]>
      </content:encoded>
      <pubDate>Tue, 18 Jul 2023 10:01:37 +1000</pubDate>
      <author>Ben Shipley - Chief Growth Officer at Trust The Process</author>
      <enclosure url="https://media.transistor.fm/6fcb394c/ea3c2117.mp3" length="74343785" type="audio/mpeg"/>
      <itunes:author>Ben Shipley - Chief Growth Officer at Trust The Process</itunes:author>
      <itunes:image href="https://img.transistor.fm/uPhy_5TmRHqnHt6YC0eCZtZvHdNSbQl9PXkvKgv02OU/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE0MjM0NDcv/MTY4OTYzODQ5Ny1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>4645</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>The world around us is changing - from economic challenges to technology advancement - requiring sales leaders to rapidly reshape the way they operate in order to continue driving growth. </p><p><br></p><p>In this episode of The Rev Up, we’re joined by Ryan Liubinskas,<strong> </strong>VP Global Sales Development at CoachHub. As a global sales leader who is passionate about growing Sales Development teams in early stage startups and beyond, Ryan shares his insights on navigating sales during economically challenging times and much more!</p><p><br></p><p>Key Takeaways: </p><ul><li>Learn how to navigating sales during economically challenging times</li><li>Discover role of technology, automation and AI in driving sales performance (and what to prioritise!)</li><li>Unpack the importance of sales development and the key traits to look when hiring a salesperson. </li></ul><p><br></p><p>Connect with Us: </p><p>Instagram: @trusttprocess</p><p>LinkedIn:<a href="http://www.linkedin.com/company/trust-the-process"> www.linkedin.com/company/trust-the-process</a></p><p>Website:<a href="http://www.trusttheprocess.com.au/"> www.trusttheprocess.com.au</a></p><p><br></p><p>Learn more about Ryan Liubinskas and CoachHub here: https://www.linkedin.com/in/ryanliubinskas/</p>]]>
      </itunes:summary>
      <itunes:keywords>marketing, sales, revenue, growth, systems, sales process, technology</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>S1E14 | Event Marketing Demystified:  Measuring Impact &amp; Maximising Returns! | Sian Jenkins</title>
      <itunes:episode>14</itunes:episode>
      <podcast:episode>14</podcast:episode>
      <itunes:title>S1E14 | Event Marketing Demystified:  Measuring Impact &amp; Maximising Returns! | Sian Jenkins</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">29afa764-3a0c-4d0f-a044-8fd7df2f673c</guid>
      <link>https://share.transistor.fm/s/22ef4cf8</link>
      <description>
        <![CDATA[<p>Event marketing is an ultimate winning strategy for savvy businesses looking to turbocharge their brand awareness, engage target audiences and skyrocket customer acquisition.</p><p> </p><p>But here's the burning question: How can you measure its impact and ensure a return on investment? 🤔</p><p><br></p><p>In this episode of The Rev Up podcast, host Ben Shipley, Chief Growth Officer at Trust the Process, is joined by special guest Sian Jenkins, APAC Marketing Director at Genesys. Sian has over 15 years experience working in Marketing, primarily across the events industry. She joins us to share insights that will revolutionise your event marketing game. </p><p><br></p><p><strong>Key Takeaways:</strong></p><p><br></p><p>🎯 Hear the secret to measure event marketing impact, from direct leads to brand awareness metrics.</p><p>🚀 Assemble a marketing dream team with the perfect blend of skills for next-level performance.</p><p>💡 Learn the trick to gaining an unparalleled understanding of your customers needs and wants to shape messaging that genuinely resonates.</p><p><br></p><p>Are you ready to revolutionise your event marketing? </p><p><br></p><p><strong>Connect With Us:</strong></p><p><br></p><p>Instagram: @trusttprocess</p><p>LinkedIn:<a href="http://www.linkedin.com/company/trust-the-process"> www.linkedin.com/company/trust-the-process</a></p><p>Website:<a href="http://www.trusttheprocess.com.au/"> www.trusttheprocess.com.au</a></p><p><br></p><p>Learn more about Sian Jenkins here: https://www.linkedin.com/in/sianjenkins1/</p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Event marketing is an ultimate winning strategy for savvy businesses looking to turbocharge their brand awareness, engage target audiences and skyrocket customer acquisition.</p><p> </p><p>But here's the burning question: How can you measure its impact and ensure a return on investment? 🤔</p><p><br></p><p>In this episode of The Rev Up podcast, host Ben Shipley, Chief Growth Officer at Trust the Process, is joined by special guest Sian Jenkins, APAC Marketing Director at Genesys. Sian has over 15 years experience working in Marketing, primarily across the events industry. She joins us to share insights that will revolutionise your event marketing game. </p><p><br></p><p><strong>Key Takeaways:</strong></p><p><br></p><p>🎯 Hear the secret to measure event marketing impact, from direct leads to brand awareness metrics.</p><p>🚀 Assemble a marketing dream team with the perfect blend of skills for next-level performance.</p><p>💡 Learn the trick to gaining an unparalleled understanding of your customers needs and wants to shape messaging that genuinely resonates.</p><p><br></p><p>Are you ready to revolutionise your event marketing? </p><p><br></p><p><strong>Connect With Us:</strong></p><p><br></p><p>Instagram: @trusttprocess</p><p>LinkedIn:<a href="http://www.linkedin.com/company/trust-the-process"> www.linkedin.com/company/trust-the-process</a></p><p>Website:<a href="http://www.trusttheprocess.com.au/"> www.trusttheprocess.com.au</a></p><p><br></p><p>Learn more about Sian Jenkins here: https://www.linkedin.com/in/sianjenkins1/</p><p><br></p>]]>
      </content:encoded>
      <pubDate>Tue, 04 Jul 2023 06:00:00 +1000</pubDate>
      <author>Ben Shipley - Chief Growth Officer at Trust The Process</author>
      <enclosure url="https://media.transistor.fm/22ef4cf8/6a3c8a6e.mp3" length="70507058" type="audio/mpeg"/>
      <itunes:author>Ben Shipley - Chief Growth Officer at Trust The Process</itunes:author>
      <itunes:image href="https://img.transistor.fm/0NRJ6VV_jc9Zb-IoukZTjZ0r0ZjxP78_WFzTwI9Ldyg/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE0MDY0NTYv/MTY4ODQxMjY2OC1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>4405</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Event marketing is an ultimate winning strategy for savvy businesses looking to turbocharge their brand awareness, engage target audiences and skyrocket customer acquisition.</p><p> </p><p>But here's the burning question: How can you measure its impact and ensure a return on investment? 🤔</p><p><br></p><p>In this episode of The Rev Up podcast, host Ben Shipley, Chief Growth Officer at Trust the Process, is joined by special guest Sian Jenkins, APAC Marketing Director at Genesys. Sian has over 15 years experience working in Marketing, primarily across the events industry. She joins us to share insights that will revolutionise your event marketing game. </p><p><br></p><p><strong>Key Takeaways:</strong></p><p><br></p><p>🎯 Hear the secret to measure event marketing impact, from direct leads to brand awareness metrics.</p><p>🚀 Assemble a marketing dream team with the perfect blend of skills for next-level performance.</p><p>💡 Learn the trick to gaining an unparalleled understanding of your customers needs and wants to shape messaging that genuinely resonates.</p><p><br></p><p>Are you ready to revolutionise your event marketing? </p><p><br></p><p><strong>Connect With Us:</strong></p><p><br></p><p>Instagram: @trusttprocess</p><p>LinkedIn:<a href="http://www.linkedin.com/company/trust-the-process"> www.linkedin.com/company/trust-the-process</a></p><p>Website:<a href="http://www.trusttheprocess.com.au/"> www.trusttheprocess.com.au</a></p><p><br></p><p>Learn more about Sian Jenkins here: https://www.linkedin.com/in/sianjenkins1/</p><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords>marketing, sales, revenue, growth, systems, sales process, technology</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>S1E13 | Powering Growth: Live Q&amp;A on building a high-performing growth engine | Ben Shipley </title>
      <itunes:episode>13</itunes:episode>
      <podcast:episode>13</podcast:episode>
      <itunes:title>S1E13 | Powering Growth: Live Q&amp;A on building a high-performing growth engine | Ben Shipley </itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">7a2aca58-b4dd-495b-87e9-1f828a66df6a</guid>
      <link>https://share.transistor.fm/s/d8273ee5</link>
      <description>
        <![CDATA[<p>What does it take to build a growth engine that ensures long-term success for your business?</p><p><br></p><p>In this special edition of The Rev Up podcast, Ben Shipley - Chief Growth Officer at Trust the Process - leads a Live Q&amp;A session on building an effective growth engine for sustainable business success. </p><p><br></p><p>Joined by business owners and industry experts for a compelling discussion, Ben addresses key questions from entrepreneurs and business owners regarding strategies for successful growth. The episode offers valuable insights into demand creation, lead conversion, customer support, and relationship expansion. </p><p><br></p><p>If you're seeking actionable advice to enhance your growth strategies and achieve sustainable success, this episode is a must-listen!</p><p><br></p><p>Connect with Us: </p><p>Instagram: @trusttprocess</p><p>LinkedIn:<a href="http://www.linkedin.com/company/trust-the-process"> www.linkedin.com/company/trust-the-process</a></p><p>Website:<a href="http://www.trusttheprocess.com.au/"> www.trusttheprocess.com.au</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>What does it take to build a growth engine that ensures long-term success for your business?</p><p><br></p><p>In this special edition of The Rev Up podcast, Ben Shipley - Chief Growth Officer at Trust the Process - leads a Live Q&amp;A session on building an effective growth engine for sustainable business success. </p><p><br></p><p>Joined by business owners and industry experts for a compelling discussion, Ben addresses key questions from entrepreneurs and business owners regarding strategies for successful growth. The episode offers valuable insights into demand creation, lead conversion, customer support, and relationship expansion. </p><p><br></p><p>If you're seeking actionable advice to enhance your growth strategies and achieve sustainable success, this episode is a must-listen!</p><p><br></p><p>Connect with Us: </p><p>Instagram: @trusttprocess</p><p>LinkedIn:<a href="http://www.linkedin.com/company/trust-the-process"> www.linkedin.com/company/trust-the-process</a></p><p>Website:<a href="http://www.trusttheprocess.com.au/"> www.trusttheprocess.com.au</a></p>]]>
      </content:encoded>
      <pubDate>Tue, 20 Jun 2023 09:14:02 +1000</pubDate>
      <author>Ben Shipley - Chief Growth Officer at Trust The Process</author>
      <enclosure url="https://media.transistor.fm/d8273ee5/b1a0726c.mp3" length="82956079" type="audio/mpeg"/>
      <itunes:author>Ben Shipley - Chief Growth Officer at Trust The Process</itunes:author>
      <itunes:image href="https://img.transistor.fm/vBgEWt-jAz4ZanJBhKJN_Fpi2T_qhiRWAAafZwpopS0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzEzODkwNDYv/MTY4NzIxNjQ0Mi1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>5183</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>What does it take to build a growth engine that ensures long-term success for your business?</p><p><br></p><p>In this special edition of The Rev Up podcast, Ben Shipley - Chief Growth Officer at Trust the Process - leads a Live Q&amp;A session on building an effective growth engine for sustainable business success. </p><p><br></p><p>Joined by business owners and industry experts for a compelling discussion, Ben addresses key questions from entrepreneurs and business owners regarding strategies for successful growth. The episode offers valuable insights into demand creation, lead conversion, customer support, and relationship expansion. </p><p><br></p><p>If you're seeking actionable advice to enhance your growth strategies and achieve sustainable success, this episode is a must-listen!</p><p><br></p><p>Connect with Us: </p><p>Instagram: @trusttprocess</p><p>LinkedIn:<a href="http://www.linkedin.com/company/trust-the-process"> www.linkedin.com/company/trust-the-process</a></p><p>Website:<a href="http://www.trusttheprocess.com.au/"> www.trusttheprocess.com.au</a></p>]]>
      </itunes:summary>
      <itunes:keywords>marketing, sales, revenue, growth, systems, sales process, technology</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>S1E12 | Data-Driven marketing: Unlocking insights for success | Jim Gianoglio</title>
      <itunes:episode>12</itunes:episode>
      <podcast:episode>12</podcast:episode>
      <itunes:title>S1E12 | Data-Driven marketing: Unlocking insights for success | Jim Gianoglio</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">bc827866-ed86-41a4-81e9-7623d6bee689</guid>
      <link>https://share.transistor.fm/s/88239dea</link>
      <description>
        <![CDATA[<p>In a world where we have an abundance of data at our fingertips, marketers and business owners face the challenge of making sense of this data to drive better results and maximise their return on marketing spend.</p><p><br></p><p>Join us in this episode of The Rev Up where we chat with Jim Gianoglio, Director of Marketing Analytics at Bounteous, about the power and limitations of data in marketing, plus much more!</p><p><br></p><p><strong>Key Takeaways: </strong></p><ul><li>Discover the limitations of traditional attribution models and explore alternative approaches that yield more reliable results.</li><li>Explore the evolving landscape of marketing tools specifically tailored for small businesses, empowering you to stay ahead of the competition.</li><li>Learn how to effectively navigate the challenges of scaling your marketing teams, including insights on which roles to prioritize when expanding your team.</li><li>Uncover the power of human marketing and the importance of building genuine connections with your audience in an automated world.</li></ul><p><br></p><p>Connect with Us: </p><p>Instagram: @trusttprocess</p><p>LinkedIn:<a href="http://www.linkedin.com/company/trust-the-process"> www.linkedin.com/company/trust-the-process</a></p><p>Website:<a href="http://www.trusttheprocess.com.au/"> www.trusttheprocess.com.au</a></p><p><br></p><p>Learn more about Jim Gianoglio here: https://www.linkedin.com/in/jimgianoglio/</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In a world where we have an abundance of data at our fingertips, marketers and business owners face the challenge of making sense of this data to drive better results and maximise their return on marketing spend.</p><p><br></p><p>Join us in this episode of The Rev Up where we chat with Jim Gianoglio, Director of Marketing Analytics at Bounteous, about the power and limitations of data in marketing, plus much more!</p><p><br></p><p><strong>Key Takeaways: </strong></p><ul><li>Discover the limitations of traditional attribution models and explore alternative approaches that yield more reliable results.</li><li>Explore the evolving landscape of marketing tools specifically tailored for small businesses, empowering you to stay ahead of the competition.</li><li>Learn how to effectively navigate the challenges of scaling your marketing teams, including insights on which roles to prioritize when expanding your team.</li><li>Uncover the power of human marketing and the importance of building genuine connections with your audience in an automated world.</li></ul><p><br></p><p>Connect with Us: </p><p>Instagram: @trusttprocess</p><p>LinkedIn:<a href="http://www.linkedin.com/company/trust-the-process"> www.linkedin.com/company/trust-the-process</a></p><p>Website:<a href="http://www.trusttheprocess.com.au/"> www.trusttheprocess.com.au</a></p><p><br></p><p>Learn more about Jim Gianoglio here: https://www.linkedin.com/in/jimgianoglio/</p>]]>
      </content:encoded>
      <pubDate>Tue, 06 Jun 2023 06:00:00 +1000</pubDate>
      <author>Ben Shipley - Chief Growth Officer at Trust The Process</author>
      <enclosure url="https://media.transistor.fm/88239dea/a94164e1.mp3" length="66245155" type="audio/mpeg"/>
      <itunes:author>Ben Shipley - Chief Growth Officer at Trust The Process</itunes:author>
      <itunes:image href="https://img.transistor.fm/FpfH5X-eS53pLyVpVlmg6_5CjcL2ugDeYNX3mJ7G69w/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzEzNjg2Nzcv/MTY4NTk0NjYzOC1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>4139</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In a world where we have an abundance of data at our fingertips, marketers and business owners face the challenge of making sense of this data to drive better results and maximise their return on marketing spend.</p><p><br></p><p>Join us in this episode of The Rev Up where we chat with Jim Gianoglio, Director of Marketing Analytics at Bounteous, about the power and limitations of data in marketing, plus much more!</p><p><br></p><p><strong>Key Takeaways: </strong></p><ul><li>Discover the limitations of traditional attribution models and explore alternative approaches that yield more reliable results.</li><li>Explore the evolving landscape of marketing tools specifically tailored for small businesses, empowering you to stay ahead of the competition.</li><li>Learn how to effectively navigate the challenges of scaling your marketing teams, including insights on which roles to prioritize when expanding your team.</li><li>Uncover the power of human marketing and the importance of building genuine connections with your audience in an automated world.</li></ul><p><br></p><p>Connect with Us: </p><p>Instagram: @trusttprocess</p><p>LinkedIn:<a href="http://www.linkedin.com/company/trust-the-process"> www.linkedin.com/company/trust-the-process</a></p><p>Website:<a href="http://www.trusttheprocess.com.au/"> www.trusttheprocess.com.au</a></p><p><br></p><p>Learn more about Jim Gianoglio here: https://www.linkedin.com/in/jimgianoglio/</p>]]>
      </itunes:summary>
      <itunes:keywords>marketing, sales, revenue, growth, systems, sales process, technology</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>S1E11 | Crafting a high-growth marketing strategy: Talent, Tools &amp; Tactics | Anna Espina</title>
      <itunes:episode>11</itunes:episode>
      <podcast:episode>11</podcast:episode>
      <itunes:title>S1E11 | Crafting a high-growth marketing strategy: Talent, Tools &amp; Tactics | Anna Espina</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e6cd9eed-7db7-430d-b5c6-cb6ad5199574</guid>
      <link>https://share.transistor.fm/s/0758c82f</link>
      <description>
        <![CDATA[<p>Master your marketing, unlock business growth - this is the ultimate goal business owners looking to scale. </p><p><br></p><p>Yet building a well-oiled marketing strategy is complex, even for the most experienced business owners. Finding the right talent, selecting the best tools, defining metrics for success and allocating budgets to the most profitable channels, are all essential elements of a successful marketing strategy that can be challenging to tackle.</p><p><br></p><p>That's why we've brought in special guest Anna Espina, Founder of The Musse Collective marketing agency and Marketing Manager at Trust the Process. For over a decade Anna has been marketing at leading companies across Europe, Australia and South America, and has been a passionate advocate for “Marketing for Good” working with ethical and values-aligned clients. </p><p><br></p><p>Join host Ben Shipley, Chief Growth Officer at Trust the Process, and Anna as they discuss how to overcome the challenges of building a successful marketing strategy to unlock business growth.</p><p><br></p><ul><li>Build a rock-solid marketing strategy with expert guidance on the essential building blocks you need.</li><li>Discover the key to connecting with your audience and crafting a brand message that resonates.</li><li>Hear how to gain a competitive edge with the right skills and expertise in your team.</li><li>Uncover the powerful insights and metrics that drive growth.</li></ul><p><br></p><p>If you are a business owner looking to optimise and maximise your growth strategy, this episode is for you! </p><p><br></p><p>Connect with Us: </p><p>Instagram: @trusttprocess</p><p>LinkedIn:<a href="http://www.linkedin.com/company/trust-the-process"> www.linkedin.com/company/trust-the-process</a></p><p>Website:<a href="http://www.trusttheprocess.com.au/"> www.trusttheprocess.com.au</a></p><p><br></p><p>Learn more about Anna Espina here: https://www.linkedin.com/in/anna-espina</p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Master your marketing, unlock business growth - this is the ultimate goal business owners looking to scale. </p><p><br></p><p>Yet building a well-oiled marketing strategy is complex, even for the most experienced business owners. Finding the right talent, selecting the best tools, defining metrics for success and allocating budgets to the most profitable channels, are all essential elements of a successful marketing strategy that can be challenging to tackle.</p><p><br></p><p>That's why we've brought in special guest Anna Espina, Founder of The Musse Collective marketing agency and Marketing Manager at Trust the Process. For over a decade Anna has been marketing at leading companies across Europe, Australia and South America, and has been a passionate advocate for “Marketing for Good” working with ethical and values-aligned clients. </p><p><br></p><p>Join host Ben Shipley, Chief Growth Officer at Trust the Process, and Anna as they discuss how to overcome the challenges of building a successful marketing strategy to unlock business growth.</p><p><br></p><ul><li>Build a rock-solid marketing strategy with expert guidance on the essential building blocks you need.</li><li>Discover the key to connecting with your audience and crafting a brand message that resonates.</li><li>Hear how to gain a competitive edge with the right skills and expertise in your team.</li><li>Uncover the powerful insights and metrics that drive growth.</li></ul><p><br></p><p>If you are a business owner looking to optimise and maximise your growth strategy, this episode is for you! </p><p><br></p><p>Connect with Us: </p><p>Instagram: @trusttprocess</p><p>LinkedIn:<a href="http://www.linkedin.com/company/trust-the-process"> www.linkedin.com/company/trust-the-process</a></p><p>Website:<a href="http://www.trusttheprocess.com.au/"> www.trusttheprocess.com.au</a></p><p><br></p><p>Learn more about Anna Espina here: https://www.linkedin.com/in/anna-espina</p><p><br></p>]]>
      </content:encoded>
      <pubDate>Tue, 23 May 2023 07:49:00 +1000</pubDate>
      <author>Ben Shipley - Chief Growth Officer at Trust The Process</author>
      <enclosure url="https://media.transistor.fm/0758c82f/de472dbb.mp3" length="49722703" type="audio/mpeg"/>
      <itunes:author>Ben Shipley - Chief Growth Officer at Trust The Process</itunes:author>
      <itunes:image href="https://img.transistor.fm/pjSt8x5EzaZnooqmLP5hE69X9GWeXUuyleU1eE7yEK8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzEzNDkyMDQv/MTY4NDc5MjE0MC1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>3106</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Master your marketing, unlock business growth - this is the ultimate goal business owners looking to scale. </p><p><br></p><p>Yet building a well-oiled marketing strategy is complex, even for the most experienced business owners. Finding the right talent, selecting the best tools, defining metrics for success and allocating budgets to the most profitable channels, are all essential elements of a successful marketing strategy that can be challenging to tackle.</p><p><br></p><p>That's why we've brought in special guest Anna Espina, Founder of The Musse Collective marketing agency and Marketing Manager at Trust the Process. For over a decade Anna has been marketing at leading companies across Europe, Australia and South America, and has been a passionate advocate for “Marketing for Good” working with ethical and values-aligned clients. </p><p><br></p><p>Join host Ben Shipley, Chief Growth Officer at Trust the Process, and Anna as they discuss how to overcome the challenges of building a successful marketing strategy to unlock business growth.</p><p><br></p><ul><li>Build a rock-solid marketing strategy with expert guidance on the essential building blocks you need.</li><li>Discover the key to connecting with your audience and crafting a brand message that resonates.</li><li>Hear how to gain a competitive edge with the right skills and expertise in your team.</li><li>Uncover the powerful insights and metrics that drive growth.</li></ul><p><br></p><p>If you are a business owner looking to optimise and maximise your growth strategy, this episode is for you! </p><p><br></p><p>Connect with Us: </p><p>Instagram: @trusttprocess</p><p>LinkedIn:<a href="http://www.linkedin.com/company/trust-the-process"> www.linkedin.com/company/trust-the-process</a></p><p>Website:<a href="http://www.trusttheprocess.com.au/"> www.trusttheprocess.com.au</a></p><p><br></p><p>Learn more about Anna Espina here: https://www.linkedin.com/in/anna-espina</p><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords>marketing, sales, revenue, growth, systems, sales process, technology</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>S1E10 | How to turn outsourcing into a winning strategy | Derek Gallimore</title>
      <itunes:episode>10</itunes:episode>
      <podcast:episode>10</podcast:episode>
      <itunes:title>S1E10 | How to turn outsourcing into a winning strategy | Derek Gallimore</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a261c3be-9ddd-4fa1-8c9f-f602b955bfe7</guid>
      <link>https://share.transistor.fm/s/fb9f76d9</link>
      <description>
        <![CDATA[<p>Outsourcing: Could it be the ultimate business hack? While there's no one-size-fits-all answer, outsourcing can be a winning strategy when executed well. But, let's be real, as with many things in business, going it alone isn't always the best idea. </p><p><br></p><p>In this week's episode, our Chief Growth Officer at Trust the Process, Ben Shipley, is a special guest on the Outsource Accelerator podcast sharing his advice to business owners who outsource or are looking to outsource. </p><p><br></p><p>Key Takeaways:</p><p><br></p><ul><li>Unlock the secret to mastering offshore team management: Retention, Transitioning to remote, plus more!</li><li>Discover how tailored outsourcing solutions work best for business owners.</li><li>Hear how Trust the Process have built their outsourcing offering on a people-first approach that fosters a great working environment for offshore works to facilitate top results for business owners.</li></ul><p><br></p><p>Connect with Us: </p><p><br></p><p>Instagram: @trusttprocess</p><p>LinkedIn:<a href="http://www.linkedin.com/company/trust-the-process"> www.linkedin.com/company/trust-the-process</a></p><p>Website:<a href="http://www.trusttheprocess.com.au/"> www.trusttheprocess.com.au</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Outsourcing: Could it be the ultimate business hack? While there's no one-size-fits-all answer, outsourcing can be a winning strategy when executed well. But, let's be real, as with many things in business, going it alone isn't always the best idea. </p><p><br></p><p>In this week's episode, our Chief Growth Officer at Trust the Process, Ben Shipley, is a special guest on the Outsource Accelerator podcast sharing his advice to business owners who outsource or are looking to outsource. </p><p><br></p><p>Key Takeaways:</p><p><br></p><ul><li>Unlock the secret to mastering offshore team management: Retention, Transitioning to remote, plus more!</li><li>Discover how tailored outsourcing solutions work best for business owners.</li><li>Hear how Trust the Process have built their outsourcing offering on a people-first approach that fosters a great working environment for offshore works to facilitate top results for business owners.</li></ul><p><br></p><p>Connect with Us: </p><p><br></p><p>Instagram: @trusttprocess</p><p>LinkedIn:<a href="http://www.linkedin.com/company/trust-the-process"> www.linkedin.com/company/trust-the-process</a></p><p>Website:<a href="http://www.trusttheprocess.com.au/"> www.trusttheprocess.com.au</a></p>]]>
      </content:encoded>
      <pubDate>Tue, 09 May 2023 06:00:00 +1000</pubDate>
      <author>Ben Shipley - Chief Growth Officer at Trust The Process</author>
      <enclosure url="https://media.transistor.fm/fb9f76d9/1c4a604e.mp3" length="37368297" type="audio/mpeg"/>
      <itunes:author>Ben Shipley - Chief Growth Officer at Trust The Process</itunes:author>
      <itunes:image href="https://img.transistor.fm/DOmhdgzD1ilOaiOo_tUdYZgkENWklrzBqjY6Kn1uJdE/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzEzMjQzNTIv/MTY4MzUwMjU4My1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>2334</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Outsourcing: Could it be the ultimate business hack? While there's no one-size-fits-all answer, outsourcing can be a winning strategy when executed well. But, let's be real, as with many things in business, going it alone isn't always the best idea. </p><p><br></p><p>In this week's episode, our Chief Growth Officer at Trust the Process, Ben Shipley, is a special guest on the Outsource Accelerator podcast sharing his advice to business owners who outsource or are looking to outsource. </p><p><br></p><p>Key Takeaways:</p><p><br></p><ul><li>Unlock the secret to mastering offshore team management: Retention, Transitioning to remote, plus more!</li><li>Discover how tailored outsourcing solutions work best for business owners.</li><li>Hear how Trust the Process have built their outsourcing offering on a people-first approach that fosters a great working environment for offshore works to facilitate top results for business owners.</li></ul><p><br></p><p>Connect with Us: </p><p><br></p><p>Instagram: @trusttprocess</p><p>LinkedIn:<a href="http://www.linkedin.com/company/trust-the-process"> www.linkedin.com/company/trust-the-process</a></p><p>Website:<a href="http://www.trusttheprocess.com.au/"> www.trusttheprocess.com.au</a></p>]]>
      </itunes:summary>
      <itunes:keywords>marketing, sales, revenue, growth, systems, sales process, technology</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>S1E9 | Unlock Performance: A Journey of Expansion, Learning &amp; Leadership growth | Rory Fitzpatrick</title>
      <itunes:episode>9</itunes:episode>
      <podcast:episode>9</podcast:episode>
      <itunes:title>S1E9 | Unlock Performance: A Journey of Expansion, Learning &amp; Leadership growth | Rory Fitzpatrick</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">76c3f72d-31e9-4a87-b3cb-6068cd991a90</guid>
      <link>https://share.transistor.fm/s/1a94e507</link>
      <description>
        <![CDATA[<p>To create a business that stands the test of time, you need to invest in two key things: yourself and your team. Prioritising growth in these areas will unleash a world of untapped potential for your business. </p><p><br></p><p>Just ask our special guest, Rory Fitzpatrick, Managing Director at CloudGo Services, who’s proven this to be an ultimate building block for business success!</p><p><br></p><p>Led by our incredible host Ben Shipley, Chief Growth Officer at Trust the Process, this episode unpacks how to approach a growing business. </p><p><br></p><ul><li>Learn how remote teams facilitate business expansion</li><li>Break down the core beliefs for successful remote leadership </li><li>Leverage self-education to build a laser-sharp gut instinct  </li><li>Uncover why not all revenue growth is equal</li><li>Discover 3 things all top revenue growth leaders need to know. </li></ul><p><br></p><p>Connect with Us: </p><p>Instagram: @trusttprocess</p><p>LinkedIn:<a href="http://www.linkedin.com/company/trust-the-process"> www.linkedin.com/company/trust-the-process</a></p><p>Website:<a href="http://www.trusttheprocess.com.au/"> www.trusttheprocess.com.au</a></p><p><br></p><p>Learn more about Rory Fitzpatrick and Managing Director at CloudGo Services here: </p><p>www.cloudgoservices.com</p><p>rory.fitzpatrick@cloudgoservices.com</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>To create a business that stands the test of time, you need to invest in two key things: yourself and your team. Prioritising growth in these areas will unleash a world of untapped potential for your business. </p><p><br></p><p>Just ask our special guest, Rory Fitzpatrick, Managing Director at CloudGo Services, who’s proven this to be an ultimate building block for business success!</p><p><br></p><p>Led by our incredible host Ben Shipley, Chief Growth Officer at Trust the Process, this episode unpacks how to approach a growing business. </p><p><br></p><ul><li>Learn how remote teams facilitate business expansion</li><li>Break down the core beliefs for successful remote leadership </li><li>Leverage self-education to build a laser-sharp gut instinct  </li><li>Uncover why not all revenue growth is equal</li><li>Discover 3 things all top revenue growth leaders need to know. </li></ul><p><br></p><p>Connect with Us: </p><p>Instagram: @trusttprocess</p><p>LinkedIn:<a href="http://www.linkedin.com/company/trust-the-process"> www.linkedin.com/company/trust-the-process</a></p><p>Website:<a href="http://www.trusttheprocess.com.au/"> www.trusttheprocess.com.au</a></p><p><br></p><p>Learn more about Rory Fitzpatrick and Managing Director at CloudGo Services here: </p><p>www.cloudgoservices.com</p><p>rory.fitzpatrick@cloudgoservices.com</p>]]>
      </content:encoded>
      <pubDate>Tue, 25 Apr 2023 08:42:53 +1000</pubDate>
      <author>Ben Shipley - Chief Growth Officer at Trust The Process</author>
      <enclosure url="https://media.transistor.fm/1a94e507/36969a94.mp3" length="66453476" type="audio/mpeg"/>
      <itunes:author>Ben Shipley - Chief Growth Officer at Trust The Process</itunes:author>
      <itunes:image href="https://img.transistor.fm/80JEOER-ZXrNTIA2IklsQa1ExUK7gvlQB5OlvcMrXTU/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzEzMDU1MDAv/MTY4MjM3NjE3My1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>4152</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>To create a business that stands the test of time, you need to invest in two key things: yourself and your team. Prioritising growth in these areas will unleash a world of untapped potential for your business. </p><p><br></p><p>Just ask our special guest, Rory Fitzpatrick, Managing Director at CloudGo Services, who’s proven this to be an ultimate building block for business success!</p><p><br></p><p>Led by our incredible host Ben Shipley, Chief Growth Officer at Trust the Process, this episode unpacks how to approach a growing business. </p><p><br></p><ul><li>Learn how remote teams facilitate business expansion</li><li>Break down the core beliefs for successful remote leadership </li><li>Leverage self-education to build a laser-sharp gut instinct  </li><li>Uncover why not all revenue growth is equal</li><li>Discover 3 things all top revenue growth leaders need to know. </li></ul><p><br></p><p>Connect with Us: </p><p>Instagram: @trusttprocess</p><p>LinkedIn:<a href="http://www.linkedin.com/company/trust-the-process"> www.linkedin.com/company/trust-the-process</a></p><p>Website:<a href="http://www.trusttheprocess.com.au/"> www.trusttheprocess.com.au</a></p><p><br></p><p>Learn more about Rory Fitzpatrick and Managing Director at CloudGo Services here: </p><p>www.cloudgoservices.com</p><p>rory.fitzpatrick@cloudgoservices.com</p>]]>
      </itunes:summary>
      <itunes:keywords>marketing, sales, revenue, growth, systems, sales process, technology</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>S1E8 | Stop selling, start listening! The powerful sales approach to transform recruits | Charmaine Keegan</title>
      <itunes:episode>8</itunes:episode>
      <podcast:episode>8</podcast:episode>
      <itunes:title>S1E8 | Stop selling, start listening! The powerful sales approach to transform recruits | Charmaine Keegan</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">608654e4-9a99-44bf-a22d-545e111263bd</guid>
      <link>https://share.transistor.fm/s/835c0de4</link>
      <description>
        <![CDATA[<p>No sales, no success - that's the harsh reality for any business, no matter how amazing their products or services are. Yet, understanding how to ‘sell’ and what drives a sales team to perform can be complex for even the most experienced. </p><p><br></p><p>That is, unless you’ve mastered one thing: MINDSET. </p><p><br></p><p>In this episode of The Rev Up, host Ben Shipley, Chief Growth Officer at Trust the Process, is joined by special guest Charmaine Keegan, Director of Smarter Selling. Charmaine is an undisputed expert in the field of sales training with her unique approach which prioritises ‘mindset’ in helping sales professionals achieve remarkable results.</p><p><br></p><ul><li>Uncover how sales leaders are putting their team's success in jeopardy and learn how to break the cycle with powerful language tricks.</li><li>Explore how outdated sales ideals are holding sales teams back and discover the key steps every company needs to take to move forward.</li><li>Stop selling and start listening! Discover why adopting this mindset is essential for salespeople looking to truly connect with their customers.</li><li>Master the communication skills needed to succeed in sales and gain invaluable insights into how to connect with your audience like a pro.</li></ul><p><br></p><p>Connect with Us: </p><p>Instagram: @trusttprocess</p><p>LinkedIn:<a href="http://www.linkedin.com/company/trust-the-process"> www.linkedin.com/company/trust-the-process</a></p><p>Website:<a href="http://www.trusttheprocess.com.au/"> www.trusttheprocess.com.au</a></p><p><br></p><p>Learn more about Charmaine Keegan and Smarter Selling here: </p><p>https://www.smarterselling.com.au/</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>No sales, no success - that's the harsh reality for any business, no matter how amazing their products or services are. Yet, understanding how to ‘sell’ and what drives a sales team to perform can be complex for even the most experienced. </p><p><br></p><p>That is, unless you’ve mastered one thing: MINDSET. </p><p><br></p><p>In this episode of The Rev Up, host Ben Shipley, Chief Growth Officer at Trust the Process, is joined by special guest Charmaine Keegan, Director of Smarter Selling. Charmaine is an undisputed expert in the field of sales training with her unique approach which prioritises ‘mindset’ in helping sales professionals achieve remarkable results.</p><p><br></p><ul><li>Uncover how sales leaders are putting their team's success in jeopardy and learn how to break the cycle with powerful language tricks.</li><li>Explore how outdated sales ideals are holding sales teams back and discover the key steps every company needs to take to move forward.</li><li>Stop selling and start listening! Discover why adopting this mindset is essential for salespeople looking to truly connect with their customers.</li><li>Master the communication skills needed to succeed in sales and gain invaluable insights into how to connect with your audience like a pro.</li></ul><p><br></p><p>Connect with Us: </p><p>Instagram: @trusttprocess</p><p>LinkedIn:<a href="http://www.linkedin.com/company/trust-the-process"> www.linkedin.com/company/trust-the-process</a></p><p>Website:<a href="http://www.trusttheprocess.com.au/"> www.trusttheprocess.com.au</a></p><p><br></p><p>Learn more about Charmaine Keegan and Smarter Selling here: </p><p>https://www.smarterselling.com.au/</p>]]>
      </content:encoded>
      <pubDate>Tue, 18 Apr 2023 08:00:00 +1000</pubDate>
      <author>Ben Shipley - Chief Growth Officer at Trust The Process</author>
      <enclosure url="https://media.transistor.fm/835c0de4/176affb6.mp3" length="95735500" type="audio/mpeg"/>
      <itunes:author>Ben Shipley - Chief Growth Officer at Trust The Process</itunes:author>
      <itunes:image href="https://img.transistor.fm/JH7LJ2-C499haTMKMSczq5tnxZ9JjR_YWMJbfVnC2l8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzEyOTEyOTQv/MTY4MTcwODA1MS1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>5981</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>No sales, no success - that's the harsh reality for any business, no matter how amazing their products or services are. Yet, understanding how to ‘sell’ and what drives a sales team to perform can be complex for even the most experienced. </p><p><br></p><p>That is, unless you’ve mastered one thing: MINDSET. </p><p><br></p><p>In this episode of The Rev Up, host Ben Shipley, Chief Growth Officer at Trust the Process, is joined by special guest Charmaine Keegan, Director of Smarter Selling. Charmaine is an undisputed expert in the field of sales training with her unique approach which prioritises ‘mindset’ in helping sales professionals achieve remarkable results.</p><p><br></p><ul><li>Uncover how sales leaders are putting their team's success in jeopardy and learn how to break the cycle with powerful language tricks.</li><li>Explore how outdated sales ideals are holding sales teams back and discover the key steps every company needs to take to move forward.</li><li>Stop selling and start listening! Discover why adopting this mindset is essential for salespeople looking to truly connect with their customers.</li><li>Master the communication skills needed to succeed in sales and gain invaluable insights into how to connect with your audience like a pro.</li></ul><p><br></p><p>Connect with Us: </p><p>Instagram: @trusttprocess</p><p>LinkedIn:<a href="http://www.linkedin.com/company/trust-the-process"> www.linkedin.com/company/trust-the-process</a></p><p>Website:<a href="http://www.trusttheprocess.com.au/"> www.trusttheprocess.com.au</a></p><p><br></p><p>Learn more about Charmaine Keegan and Smarter Selling here: </p><p>https://www.smarterselling.com.au/</p>]]>
      </itunes:summary>
      <itunes:keywords>marketing, sales, revenue, growth, systems, sales process, technology</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>S1E7 | Unlock your authenticity and win more customers | Laura Piccardi</title>
      <itunes:episode>7</itunes:episode>
      <podcast:episode>7</podcast:episode>
      <itunes:title>S1E7 | Unlock your authenticity and win more customers | Laura Piccardi</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c1b43768-29d8-4ef0-83b8-b9e2077b512c</guid>
      <link>https://share.transistor.fm/s/a1a2d64a</link>
      <description>
        <![CDATA[<p>When it comes to business growth, what comes to mind first? Do you immediately think of strategies, compelling content, and persuasive selling techniques? Or do you consider the critical components of a successful team, efficient processes, and insightful analytics?</p><p><br></p><p>While that’s all part of the business growth puzzle, get ready to be inspired, as our next podcast guest shares a layer of wisdom that will take your business growth journey beyond!</p><p><br></p><p>Meet Laura Piccardi, Founder of Uppy, an organisation dedicated to empowering business owners and professionals through impactful programs and talks. Laura's entrepreneurial journey has been a rollercoaster ride - from watching her thriving gym business burn to the ground in devastating fire, to emerging stronger than ever by creating Uppy. Laura’s mastered the art of conquering challenges, seizing opportunities, and learning invaluable lessons along the way.</p><p><br></p><p>In this episode of The Rev Up, host Ben Shipley, Chief Growth Officer at Trust the Process, and special guest Laura Piccardi discuss the power of leveraging authenticity to attract best-fit customers, and how understanding the intricacies of customers will effortlessly nurture them through the buyer's journey.</p><p><br></p><p>In this episode: </p><p><br></p><ul><li>Discover why authenticity is core if you want to attract more, right-fit customers</li><li>Uncover how to know your audience - and let them tell you what they want!</li><li>Unpack a different way of looking at sales process - less steps, more transitions</li><li>Learn how social-decision making is influencing the way your buyers are making purchases. </li></ul><p><br></p><p>Connect with Us: </p><p>Instagram: @trusttprocess</p><p>LinkedIn:<a href="http://www.linkedin.com/company/trust-the-process"> www.linkedin.com/company/trust-the-process</a></p><p>Website:<a href="http://www.trusttheprocess.com.au/"> www.trusttheprocess.com.au</a></p><p><br></p><p>Learn more about Laura Piccardi and Uppy here: https://uppy.com.au/</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>When it comes to business growth, what comes to mind first? Do you immediately think of strategies, compelling content, and persuasive selling techniques? Or do you consider the critical components of a successful team, efficient processes, and insightful analytics?</p><p><br></p><p>While that’s all part of the business growth puzzle, get ready to be inspired, as our next podcast guest shares a layer of wisdom that will take your business growth journey beyond!</p><p><br></p><p>Meet Laura Piccardi, Founder of Uppy, an organisation dedicated to empowering business owners and professionals through impactful programs and talks. Laura's entrepreneurial journey has been a rollercoaster ride - from watching her thriving gym business burn to the ground in devastating fire, to emerging stronger than ever by creating Uppy. Laura’s mastered the art of conquering challenges, seizing opportunities, and learning invaluable lessons along the way.</p><p><br></p><p>In this episode of The Rev Up, host Ben Shipley, Chief Growth Officer at Trust the Process, and special guest Laura Piccardi discuss the power of leveraging authenticity to attract best-fit customers, and how understanding the intricacies of customers will effortlessly nurture them through the buyer's journey.</p><p><br></p><p>In this episode: </p><p><br></p><ul><li>Discover why authenticity is core if you want to attract more, right-fit customers</li><li>Uncover how to know your audience - and let them tell you what they want!</li><li>Unpack a different way of looking at sales process - less steps, more transitions</li><li>Learn how social-decision making is influencing the way your buyers are making purchases. </li></ul><p><br></p><p>Connect with Us: </p><p>Instagram: @trusttprocess</p><p>LinkedIn:<a href="http://www.linkedin.com/company/trust-the-process"> www.linkedin.com/company/trust-the-process</a></p><p>Website:<a href="http://www.trusttheprocess.com.au/"> www.trusttheprocess.com.au</a></p><p><br></p><p>Learn more about Laura Piccardi and Uppy here: https://uppy.com.au/</p>]]>
      </content:encoded>
      <pubDate>Tue, 11 Apr 2023 08:00:00 +1000</pubDate>
      <author>Ben Shipley - Chief Growth Officer at Trust The Process</author>
      <enclosure url="https://media.transistor.fm/a1a2d64a/05871680.mp3" length="71509677" type="audio/mpeg"/>
      <itunes:author>Ben Shipley - Chief Growth Officer at Trust The Process</itunes:author>
      <itunes:image href="https://img.transistor.fm/gVScSYOUKaJE49BD5jDpMF9b3UufO3LWcj_p0OLxycE/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzEyODI1OTkv/MTY4MTA4Mzk0Ny1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>4468</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>When it comes to business growth, what comes to mind first? Do you immediately think of strategies, compelling content, and persuasive selling techniques? Or do you consider the critical components of a successful team, efficient processes, and insightful analytics?</p><p><br></p><p>While that’s all part of the business growth puzzle, get ready to be inspired, as our next podcast guest shares a layer of wisdom that will take your business growth journey beyond!</p><p><br></p><p>Meet Laura Piccardi, Founder of Uppy, an organisation dedicated to empowering business owners and professionals through impactful programs and talks. Laura's entrepreneurial journey has been a rollercoaster ride - from watching her thriving gym business burn to the ground in devastating fire, to emerging stronger than ever by creating Uppy. Laura’s mastered the art of conquering challenges, seizing opportunities, and learning invaluable lessons along the way.</p><p><br></p><p>In this episode of The Rev Up, host Ben Shipley, Chief Growth Officer at Trust the Process, and special guest Laura Piccardi discuss the power of leveraging authenticity to attract best-fit customers, and how understanding the intricacies of customers will effortlessly nurture them through the buyer's journey.</p><p><br></p><p>In this episode: </p><p><br></p><ul><li>Discover why authenticity is core if you want to attract more, right-fit customers</li><li>Uncover how to know your audience - and let them tell you what they want!</li><li>Unpack a different way of looking at sales process - less steps, more transitions</li><li>Learn how social-decision making is influencing the way your buyers are making purchases. </li></ul><p><br></p><p>Connect with Us: </p><p>Instagram: @trusttprocess</p><p>LinkedIn:<a href="http://www.linkedin.com/company/trust-the-process"> www.linkedin.com/company/trust-the-process</a></p><p>Website:<a href="http://www.trusttheprocess.com.au/"> www.trusttheprocess.com.au</a></p><p><br></p><p>Learn more about Laura Piccardi and Uppy here: https://uppy.com.au/</p>]]>
      </itunes:summary>
      <itunes:keywords>marketing, sales, revenue, growth, systems, sales process, technology</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>S1E6 | Uncovering marketing performance: Channels, Metrics &amp; Attribution models | John McGowan</title>
      <itunes:episode>6</itunes:episode>
      <podcast:episode>6</podcast:episode>
      <itunes:title>S1E6 | Uncovering marketing performance: Channels, Metrics &amp; Attribution models | John McGowan</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">362a7645-b6a0-47fb-a274-8d524554e746</guid>
      <link>https://share.transistor.fm/s/91bb26f8</link>
      <description>
        <![CDATA[<p>The world of digital marketing is vast and complex, making it challenging for even the most seasoned business owners to master. With topics like ‘attribution models’, ‘ROI’, ‘KPIs’ and more, being debated by experts every day, there are no straight-forward answers for business owners looking to tap into digital marketing. </p><p><br></p><p>Luckily, nowadays business owners can leverage an abundance of technology as well as access to top talent from around the world to help them track, monitor and make sense of it all. </p><p><br></p><p>In this episode Ben Shipley, Chief Growth Officer at Trust the Process chats with John McGowan, Founder and Managing Director of Attribution Digital, to explore how business owners can:</p><p><br></p><ul><li>Attribute leads to channels</li><li>Monitor diminishing returns on your marketing channels</li><li>Measure metrics for success</li><li>Understand the ‘dark side’ of setting KPIs for your team.</li></ul><p><br></p><p>John also shares his top picks for reliable resources you can leverage to learn more about digital marketing and stay on top of the latest trends and best practices. </p><p><br></p><p>Connect with Us: </p><p>Instagram: @trusttprocess</p><p>LinkedIn:<a href="http://www.linkedin.com/company/trust-the-process"> www.linkedin.com/company/trust-the-process</a></p><p>Website:<a href="http://www.trusttheprocess.com.au/"> www.trusttheprocess.com.au</a></p><p><br></p><p>Learn more about John McGowan and Attribution Digital here: https://attd.co/</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The world of digital marketing is vast and complex, making it challenging for even the most seasoned business owners to master. With topics like ‘attribution models’, ‘ROI’, ‘KPIs’ and more, being debated by experts every day, there are no straight-forward answers for business owners looking to tap into digital marketing. </p><p><br></p><p>Luckily, nowadays business owners can leverage an abundance of technology as well as access to top talent from around the world to help them track, monitor and make sense of it all. </p><p><br></p><p>In this episode Ben Shipley, Chief Growth Officer at Trust the Process chats with John McGowan, Founder and Managing Director of Attribution Digital, to explore how business owners can:</p><p><br></p><ul><li>Attribute leads to channels</li><li>Monitor diminishing returns on your marketing channels</li><li>Measure metrics for success</li><li>Understand the ‘dark side’ of setting KPIs for your team.</li></ul><p><br></p><p>John also shares his top picks for reliable resources you can leverage to learn more about digital marketing and stay on top of the latest trends and best practices. </p><p><br></p><p>Connect with Us: </p><p>Instagram: @trusttprocess</p><p>LinkedIn:<a href="http://www.linkedin.com/company/trust-the-process"> www.linkedin.com/company/trust-the-process</a></p><p>Website:<a href="http://www.trusttheprocess.com.au/"> www.trusttheprocess.com.au</a></p><p><br></p><p>Learn more about John McGowan and Attribution Digital here: https://attd.co/</p>]]>
      </content:encoded>
      <pubDate>Tue, 28 Mar 2023 07:00:00 +1100</pubDate>
      <author>Ben Shipley - Chief Growth Officer at Trust The Process</author>
      <enclosure url="https://media.transistor.fm/91bb26f8/985fb895.mp3" length="67542803" type="audio/mpeg"/>
      <itunes:author>Ben Shipley - Chief Growth Officer at Trust The Process</itunes:author>
      <itunes:image href="https://img.transistor.fm/iPQr6VkoVkgdpE12ujUYD6fVNvS94Msx6NE3xm3aopg/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzEyNjQ1Mjcv/MTY3OTg3NjEzNS1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>4220</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>The world of digital marketing is vast and complex, making it challenging for even the most seasoned business owners to master. With topics like ‘attribution models’, ‘ROI’, ‘KPIs’ and more, being debated by experts every day, there are no straight-forward answers for business owners looking to tap into digital marketing. </p><p><br></p><p>Luckily, nowadays business owners can leverage an abundance of technology as well as access to top talent from around the world to help them track, monitor and make sense of it all. </p><p><br></p><p>In this episode Ben Shipley, Chief Growth Officer at Trust the Process chats with John McGowan, Founder and Managing Director of Attribution Digital, to explore how business owners can:</p><p><br></p><ul><li>Attribute leads to channels</li><li>Monitor diminishing returns on your marketing channels</li><li>Measure metrics for success</li><li>Understand the ‘dark side’ of setting KPIs for your team.</li></ul><p><br></p><p>John also shares his top picks for reliable resources you can leverage to learn more about digital marketing and stay on top of the latest trends and best practices. </p><p><br></p><p>Connect with Us: </p><p>Instagram: @trusttprocess</p><p>LinkedIn:<a href="http://www.linkedin.com/company/trust-the-process"> www.linkedin.com/company/trust-the-process</a></p><p>Website:<a href="http://www.trusttheprocess.com.au/"> www.trusttheprocess.com.au</a></p><p><br></p><p>Learn more about John McGowan and Attribution Digital here: https://attd.co/</p>]]>
      </itunes:summary>
      <itunes:keywords>marketing, sales, revenue, growth, systems, sales process, technology</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>S1E5 | How to win high-value, best-fit customers for your Business | Carl Price</title>
      <itunes:episode>5</itunes:episode>
      <podcast:episode>5</podcast:episode>
      <itunes:title>S1E5 | How to win high-value, best-fit customers for your Business | Carl Price</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">1c8312a0-0424-407e-bb5a-0b837b998a94</guid>
      <link>https://share.transistor.fm/s/b96660fb</link>
      <description>
        <![CDATA[<p>All entrepreneurs want to answer this question: How can I win more qualified, high-value clients with as little resources as possible? </p><p>In this episode of The Re Up, Carl Price introduces listeners to the world of Account-based Marketing - a highly targeted growth strategy where Sales and Marketing create personalised buying experiences for specific groups of people, in order to reach best-fit, high-value clients.  </p><p><br></p><p>Carl is no stranger to innovating the way businesses achieve growth. As the Global Vice President of Pipeline &amp; Growth at Freshworks, he leads a global team of 300+ sales professionals. Using the principles he shares in this episode, Carl has scaled multiple high performing sales teams for rapid growth companies within $500M - $2B of revenue.</p><p><br></p><p>Watch this episode to:</p><ul><li><br>Unpack the the role of Marketing, Business Development and Sales in an Account-based Marketing context</li><li>Learn how to effectively qualify prospects (including a step that is overlooked by most)</li><li>Innovative ways to measure buyers intent to focus your sales efforts</li><li>Discover how to get the most out of remote sales teams</li><li>Uncover why measuring ‘engagement’ may be a more valuable metric than ‘activities’.<p></p></li></ul><p>Connect with Us: </p><p>Instagram: @trusttprocess</p><p>LinkedIn:<a href="http://www.linkedin.com/company/trust-the-process"> www.linkedin.com/company/trust-the-process</a></p><p>Website:<a href="http://www.trusttheprocess.com.au/"> www.trusttheprocess.com.au</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>All entrepreneurs want to answer this question: How can I win more qualified, high-value clients with as little resources as possible? </p><p>In this episode of The Re Up, Carl Price introduces listeners to the world of Account-based Marketing - a highly targeted growth strategy where Sales and Marketing create personalised buying experiences for specific groups of people, in order to reach best-fit, high-value clients.  </p><p><br></p><p>Carl is no stranger to innovating the way businesses achieve growth. As the Global Vice President of Pipeline &amp; Growth at Freshworks, he leads a global team of 300+ sales professionals. Using the principles he shares in this episode, Carl has scaled multiple high performing sales teams for rapid growth companies within $500M - $2B of revenue.</p><p><br></p><p>Watch this episode to:</p><ul><li><br>Unpack the the role of Marketing, Business Development and Sales in an Account-based Marketing context</li><li>Learn how to effectively qualify prospects (including a step that is overlooked by most)</li><li>Innovative ways to measure buyers intent to focus your sales efforts</li><li>Discover how to get the most out of remote sales teams</li><li>Uncover why measuring ‘engagement’ may be a more valuable metric than ‘activities’.<p></p></li></ul><p>Connect with Us: </p><p>Instagram: @trusttprocess</p><p>LinkedIn:<a href="http://www.linkedin.com/company/trust-the-process"> www.linkedin.com/company/trust-the-process</a></p><p>Website:<a href="http://www.trusttheprocess.com.au/"> www.trusttheprocess.com.au</a></p>]]>
      </content:encoded>
      <pubDate>Tue, 14 Mar 2023 17:12:55 +1100</pubDate>
      <author>Ben Shipley - Chief Growth Officer at Trust The Process</author>
      <enclosure url="https://media.transistor.fm/b96660fb/7b4efa94.mp3" length="49192570" type="audio/mpeg"/>
      <itunes:author>Ben Shipley - Chief Growth Officer at Trust The Process</itunes:author>
      <itunes:image href="https://img.transistor.fm/91HxMsU5175U663YzD8uX9Ie75yV5pbInCQVbV_PKTU/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzEyNDQ5MTMv/MTY3ODc0OTE4Ny1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>3073</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>All entrepreneurs want to answer this question: How can I win more qualified, high-value clients with as little resources as possible? </p><p>In this episode of The Re Up, Carl Price introduces listeners to the world of Account-based Marketing - a highly targeted growth strategy where Sales and Marketing create personalised buying experiences for specific groups of people, in order to reach best-fit, high-value clients.  </p><p><br></p><p>Carl is no stranger to innovating the way businesses achieve growth. As the Global Vice President of Pipeline &amp; Growth at Freshworks, he leads a global team of 300+ sales professionals. Using the principles he shares in this episode, Carl has scaled multiple high performing sales teams for rapid growth companies within $500M - $2B of revenue.</p><p><br></p><p>Watch this episode to:</p><ul><li><br>Unpack the the role of Marketing, Business Development and Sales in an Account-based Marketing context</li><li>Learn how to effectively qualify prospects (including a step that is overlooked by most)</li><li>Innovative ways to measure buyers intent to focus your sales efforts</li><li>Discover how to get the most out of remote sales teams</li><li>Uncover why measuring ‘engagement’ may be a more valuable metric than ‘activities’.<p></p></li></ul><p>Connect with Us: </p><p>Instagram: @trusttprocess</p><p>LinkedIn:<a href="http://www.linkedin.com/company/trust-the-process"> www.linkedin.com/company/trust-the-process</a></p><p>Website:<a href="http://www.trusttheprocess.com.au/"> www.trusttheprocess.com.au</a></p>]]>
      </itunes:summary>
      <itunes:keywords>marketing, sales, revenue, growth, systems, sales process, technology</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>S1E4 | Growth lessons from a fast-growing, award-winning recruitment agency founder | Emily McLeod</title>
      <itunes:episode>4</itunes:episode>
      <podcast:episode>4</podcast:episode>
      <itunes:title>S1E4 | Growth lessons from a fast-growing, award-winning recruitment agency founder | Emily McLeod</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ce69d001-899a-45d8-9ab5-2f385a1d6488</guid>
      <link>https://share.transistor.fm/s/ffdf5079</link>
      <description>
        <![CDATA[<p>In this episode of "The Rev Up" podcast, join us in exploring the awe-inspiring journey of Emily McLeod, Co-founder of WOW Recruitment, who is on a mission to bring happiness to clients, candidates, and recruiters simultaneously.</p><p><br>Tune in to gain valuable insights and learn more about entrepreneurship, marketing, sales and leadership. Don't miss out on this exciting conversation with our host and Head of Growth, Ben Shipley. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of "The Rev Up" podcast, join us in exploring the awe-inspiring journey of Emily McLeod, Co-founder of WOW Recruitment, who is on a mission to bring happiness to clients, candidates, and recruiters simultaneously.</p><p><br>Tune in to gain valuable insights and learn more about entrepreneurship, marketing, sales and leadership. Don't miss out on this exciting conversation with our host and Head of Growth, Ben Shipley. </p>]]>
      </content:encoded>
      <pubDate>Wed, 22 Feb 2023 09:48:32 +1100</pubDate>
      <author>Ben Shipley - Chief Growth Officer at Trust The Process</author>
      <enclosure url="https://media.transistor.fm/ffdf5079/06539693.mp3" length="67536159" type="audio/mpeg"/>
      <itunes:author>Ben Shipley - Chief Growth Officer at Trust The Process</itunes:author>
      <itunes:image href="https://img.transistor.fm/tyUWhE1uc9-qfGzUWlce83I_ygn3o6-LwZye69MDEMI/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzEyMDk3ODgv/MTY3NjU5MjE1NC1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>4220</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of "The Rev Up" podcast, join us in exploring the awe-inspiring journey of Emily McLeod, Co-founder of WOW Recruitment, who is on a mission to bring happiness to clients, candidates, and recruiters simultaneously.</p><p><br>Tune in to gain valuable insights and learn more about entrepreneurship, marketing, sales and leadership. Don't miss out on this exciting conversation with our host and Head of Growth, Ben Shipley. </p>]]>
      </itunes:summary>
      <itunes:keywords>marketing, sales, revenue, growth, systems, sales process, technology</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>S1E3 | Turn your audience into long term partners | Ross Ashman</title>
      <itunes:episode>3</itunes:episode>
      <podcast:episode>3</podcast:episode>
      <itunes:title>S1E3 | Turn your audience into long term partners | Ross Ashman</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e7892c42-b429-4ac3-b841-0ec1d25ec97b</guid>
      <link>https://share.transistor.fm/s/de0c05d5</link>
      <description>
        <![CDATA[<p>Join Ben Shipley, Chief Growth Officer of TTP, as he sits down with guest Ross Ashman, Global Co-Founder &amp; CEO of Public Sector Network, a B Corp Company, to delve into the ever-evolving world of sales with an interesting approach to ethics and remote work topicality.</p><p>They'll be discussing the changes sales has gone through over the years and how they have adapted and reacted to stay ahead of the game. They will also share insights on how to retain existing happy customers and turn them into repeat business. </p><p>Get ready to be inspired as they delve into Ross's leadership skills and the impact it has had on driving business success. Tune in to this third episode of The Rev Up and learn from these experts in the sales industry.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Join Ben Shipley, Chief Growth Officer of TTP, as he sits down with guest Ross Ashman, Global Co-Founder &amp; CEO of Public Sector Network, a B Corp Company, to delve into the ever-evolving world of sales with an interesting approach to ethics and remote work topicality.</p><p>They'll be discussing the changes sales has gone through over the years and how they have adapted and reacted to stay ahead of the game. They will also share insights on how to retain existing happy customers and turn them into repeat business. </p><p>Get ready to be inspired as they delve into Ross's leadership skills and the impact it has had on driving business success. Tune in to this third episode of The Rev Up and learn from these experts in the sales industry.</p>]]>
      </content:encoded>
      <pubDate>Tue, 07 Feb 2023 12:00:00 +1100</pubDate>
      <author>Ben Shipley - Chief Growth Officer at Trust The Process</author>
      <enclosure url="https://media.transistor.fm/de0c05d5/def9b4f8.mp3" length="62656249" type="audio/mpeg"/>
      <itunes:author>Ben Shipley - Chief Growth Officer at Trust The Process</itunes:author>
      <itunes:image href="https://img.transistor.fm/Cv0q-YFEZQPd6sHwS-PCo3in18BWEeIzJ8IQF6pnnWs/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzExOTQ3MjYv/MTY3NTY2NDI4MC1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>3915</itunes:duration>
      <itunes:summary>Join Ben Shipley, Chief Growth Officer of TTP, as he sits down with guest Ross Ashman, Global Co-Founder &amp;amp; CEO of Public Sector Network, a B Corp Company, to delve into the ever-evolving world of sales with an interesting approach to ethics and remote work topicality.
They'll be discussing the changes sales has gone through over the years and how they have adapted and reacted to stay ahead of the game. They will also share insights on how to retain existing happy customers and turn them into repeat business. 
Get ready to be inspired as they delve into Ross's leadership skills and the impact it has had on driving business success. Tune in to this third episode of The Rev Up and learn from these experts in the sales industry.</itunes:summary>
      <itunes:subtitle>Join Ben Shipley, Chief Growth Officer of TTP, as he sits down with guest Ross Ashman, Global Co-Founder &amp;amp; CEO of Public Sector Network, a B Corp Company, to delve into the ever-evolving world of sales with an interesting approach to ethics and remote</itunes:subtitle>
      <itunes:keywords>marketing, sales, revenue, growth, systems, sales process, technology</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>S1E2 | Unlock your Business's full potential with sales strategies | Rick Theobald</title>
      <itunes:episode>2</itunes:episode>
      <podcast:episode>2</podcast:episode>
      <itunes:title>S1E2 | Unlock your Business's full potential with sales strategies | Rick Theobald</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8b6aa5b0-394d-4731-9b04-658cac5f31a4</guid>
      <link>https://share.transistor.fm/s/61a999c7</link>
      <description>
        <![CDATA[<p>Tune in to The Rev up with our Host Ben Shipley, Chief Growth Officer of Trust the Process and special guest Rick Theobald, a leading sales expert with over 20 years of experience in helping businesses grow and succeed. Rick will share his wealth of knowledge and proven strategies on how to make your business successful and effective in sales. Rick will provide insights on how to boost your sales and take your business to the next level. Don't miss out on this opportunity to learn from one of the best in the business. Tune in to the Sales Strategies for Success podcast with Rick Theobald.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Tune in to The Rev up with our Host Ben Shipley, Chief Growth Officer of Trust the Process and special guest Rick Theobald, a leading sales expert with over 20 years of experience in helping businesses grow and succeed. Rick will share his wealth of knowledge and proven strategies on how to make your business successful and effective in sales. Rick will provide insights on how to boost your sales and take your business to the next level. Don't miss out on this opportunity to learn from one of the best in the business. Tune in to the Sales Strategies for Success podcast with Rick Theobald.</p>]]>
      </content:encoded>
      <pubDate>Tue, 24 Jan 2023 16:14:12 +1100</pubDate>
      <author>Ben Shipley - Chief Growth Officer at Trust The Process</author>
      <enclosure url="https://media.transistor.fm/61a999c7/1828dc00.mp3" length="65087019" type="audio/mpeg"/>
      <itunes:author>Ben Shipley - Chief Growth Officer at Trust The Process</itunes:author>
      <itunes:image href="https://img.transistor.fm/B-VyqXEimhhh5rjvxhfv0N_fBm1_1YSIXe0jWK7tLDg/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzExNzY3Njkv/MTY3NDUyOTQ1NC1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>4066</itunes:duration>
      <itunes:summary>Tune in to The Rev up with our Host Ben Shipley, Chief Growth Officer of Trust the Process and special guest Rick Theobald, a leading sales expert with over 20 years of experience in helping businesses grow and succeed. Rick will share his wealth of knowledge and proven strategies on how to make your business successful and effective in sales. Rick will provide insights on how to boost your sales and take your business to the next level. Don't miss out on this opportunity to learn from one of the best in the business. Tune in to the Sales Strategies for Success podcast with Rick Theobald.</itunes:summary>
      <itunes:subtitle>Tune in to The Rev up with our Host Ben Shipley, Chief Growth Officer of Trust the Process and special guest Rick Theobald, a leading sales expert with over 20 years of experience in helping businesses grow and succeed. Rick will share his wealth of knowl</itunes:subtitle>
      <itunes:keywords>marketing, sales, revenue, growth, systems, sales process, technology</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>S1E1 | Accelerate your Business Growth with The rev Up! | Ben Shipley</title>
      <itunes:episode>1</itunes:episode>
      <podcast:episode>1</podcast:episode>
      <itunes:title>S1E1 | Accelerate your Business Growth with The rev Up! | Ben Shipley</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6d71bf2f-b2c3-4ff6-9d73-77579954ee85</guid>
      <link>https://share.transistor.fm/s/4a27abb1</link>
      <description>
        <![CDATA[<p>Welcome to The Rev Up podcast, where we deliver key information for small business owners looking to increase revenue while also improving profitability. Hosted by our head of growth Ben Shipley, the focus of this video podcast will be on service-based businesses and especially businesses that require a human to human interaction in order to make sales!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Welcome to The Rev Up podcast, where we deliver key information for small business owners looking to increase revenue while also improving profitability. Hosted by our head of growth Ben Shipley, the focus of this video podcast will be on service-based businesses and especially businesses that require a human to human interaction in order to make sales!</p>]]>
      </content:encoded>
      <pubDate>Tue, 17 Jan 2023 18:06:08 +1100</pubDate>
      <author>Ben Shipley - Chief Growth Officer at Trust The Process</author>
      <enclosure url="https://media.transistor.fm/4a27abb1/e826b92c.mp3" length="38890221" type="audio/mpeg"/>
      <itunes:author>Ben Shipley - Chief Growth Officer at Trust The Process</itunes:author>
      <itunes:image href="https://img.transistor.fm/fQSc9TzFCbA-4KN6qFejyr0sf9Fh14fmWMAn0ujye4s/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzExNjkwNjMv/MTY3NDAxMDcyMC1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>2430</itunes:duration>
      <itunes:summary>Welcome to The Rev Up podcast, where we deliver key information for small business owners looking to increase revenue while also improving profitability. Hosted by our head of growth Ben Shipley, the focus of this video podcast will be on service-based businesses and especially businesses that require a human to human interaction in order to make sales!</itunes:summary>
      <itunes:subtitle>Welcome to The Rev Up podcast, where we deliver key information for small business owners looking to increase revenue while also improving profitability. Hosted by our head of growth Ben Shipley, the focus of this video podcast will be on service-based bu</itunes:subtitle>
      <itunes:keywords>marketing, sales, revenue, growth, systems, sales process, technology</itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
  </channel>
</rss>
