The Refractive Mavericks Podcast Transistor (https://transistor.fm) https://feeds.transistor.fm/the-refractive-mavericks-podcast Two refractive marketing pros talk all things advertising, marketing and sales in this show focused on getting you more surgery patients. © 2021 LogiCole Consulting, LLC 780f979b-c692-5ac7-952e-02b6f18d3ff6 no 00 - Pre-start (this message was that important) en Wed, 23 Jul 2025 09:36:35 -0500 Tue, 02 Dec 2025 16:19:41 -0600 http://RefractiveMavericks.com https://img.transistor.fm/IaH-6ebz1gBApY5G32R9WWShTKROJg-P5wQBQuQOcPk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzE4Nzc0LzE2MTM4/MTk4NzAtYXJ0d29y/ay5qcGc.jpg The Refractive Mavericks Podcast http://RefractiveMavericks.com episodic Michael King & Troy Cole Two refractive marketing pros talk all things advertising, marketing and sales in this show focused on getting you more surgery patients. Two refractive marketing pros talk all things advertising, marketing and sales in this show focused on getting you more surgery patients.. LASIK marketing, LASIK advertising, medical marketing, LASIK sales, cataract marketing Troy Cole No No When No-Shows Go 👇, Revenue Goes 👆 4 4 When No-Shows Go 👇, Revenue Goes 👆 full 213b82fe-18d5-4c6f-9477-d319eeec53d9 https://share.transistor.fm/s/8fd636f1 This one falls under the umbrella of “ways you can stack surgery volume without throwing boatloads of extra cash at advertising.”

Specifically, today Michael and Troy are talking about half a dozen strategies you can start using right now to reduce your no-shows. When someone no-shows an appointment, you can’t just put that appointment slot back on the shelf and use it again later. It’s gone. And so is any revenue that may have come from that engagement.

So even if you don’t have a BIG no-show problem… you still want to reduce no-shows as much as you can.  Every little bit helps.

Watch (or listen) to discover:

- The ideal timeframe for booking consults to keep no-shows from spiking

- The “Action-Oriented Ending” you should be using on every booked call to make sure people keep their appointments (95% of phone teams miss this completely, even if they do everything else right)

- Patient Homework - WHY you should assign it, WHAT exactly it entails, and HOW it helps to reduce no-shows and increase close rate

- Capitalize on Convenience - Focus on these 3 different “convenience points” to reduce friction and create a better patient experience

- And plenty more…

Find out more and sign up for a free case study at RefractiveMavericks.com

]]> This one falls under the umbrella of “ways you can stack surgery volume without throwing boatloads of extra cash at advertising.”

Specifically, today Michael and Troy are talking about half a dozen strategies you can start using right now to reduce your no-shows. When someone no-shows an appointment, you can’t just put that appointment slot back on the shelf and use it again later. It’s gone. And so is any revenue that may have come from that engagement.

So even if you don’t have a BIG no-show problem… you still want to reduce no-shows as much as you can.  Every little bit helps.

Watch (or listen) to discover:

- The ideal timeframe for booking consults to keep no-shows from spiking

- The “Action-Oriented Ending” you should be using on every booked call to make sure people keep their appointments (95% of phone teams miss this completely, even if they do everything else right)

- Patient Homework - WHY you should assign it, WHAT exactly it entails, and HOW it helps to reduce no-shows and increase close rate

- Capitalize on Convenience - Focus on these 3 different “convenience points” to reduce friction and create a better patient experience

- And plenty more…

Find out more and sign up for a free case study at RefractiveMavericks.com

]]> Mon, 03 May 2021 05:57:57 -0500 Michael King & Troy Cole Michael King & Troy Cole 1215 In this episode Michael and Troy discuss half a dozen strategies you can start using right now to reduce your no-shows. In this episode Michael and Troy discuss half a dozen strategies you can start using right now to reduce your no-shows. LASIK marketing, LASIK advertising, medical marketing, LASIK sales, cataract marketing No 03 - Solving the 1 Virtual Consult “Road Block” All Practices Face 3 3 03 - Solving the 1 Virtual Consult “Road Block” All Practices Face full 68108ce7-2917-4967-b12a-e18fd7aafc56 https://share.transistor.fm/s/1f61cdbe  Want to book more refractive surgeries? Get in touch.


Find out more at RefractiveMavericks.com.

Book a Strategy Session Here.

]]>  Want to book more refractive surgeries? Get in touch.


Find out more at RefractiveMavericks.com.

Book a Strategy Session Here.

]]> Sat, 20 Feb 2021 05:50:21 -0600 Michael King & Troy Cole Michael King & Troy Cole 645 In today's episode, Troy and Michael discuss the 1 road block all practices face when trying to deploy and leverage virtual consults. They also go into a new service offering tailored to solve this very challenge. In today's episode, Troy and Michael discuss the 1 road block all practices face when trying to deploy and leverage virtual consults. They also go into a new service offering tailored to solve this very challenge. LASIK marketing, LASIK advertising, medical marketing, LASIK sales, cataract marketing No 02 - Follow Chipotle’s lead to add another 30-40 eyes next month 2 2 02 - Follow Chipotle’s lead to add another 30-40 eyes next month full 6719ebc1-7a74-4883-a657-34166de1dd0a https://share.transistor.fm/s/7b96df7c  Want to book more refractive surgeries? Get in touch.


Find out more at RefractiveMavericks.com.

Book a Strategy Session Here.

]]>  Want to book more refractive surgeries? Get in touch.


Find out more at RefractiveMavericks.com.

Book a Strategy Session Here.

]]> Sat, 20 Feb 2021 05:47:29 -0600 Michael King & Troy Cole Michael King & Troy Cole 536 In today's episode... Troy thinks Chipotle holds the key to refractive success, Michael talks about gamifying frozen yogurt toppings, and the guys (maybe) come up with a name for the show. In addition, you’ll discover: - COVID's Fast-Forward Effect on consumer behavior (and why this is important to your practice) - Chipotle’s Hybrid Model of customer acquisition that you can use to attract more surgery patients now - The hidden limitations of only doing consults “the old way” (even if you're busy, you're still capped) - The “first mover advantage” that’s out there for the taking (if you take action immediately) - And more… Be sure to subscribe so you don't miss an episode! In today's episode... Troy thinks Chipotle holds the key to refractive success, Michael talks about gamifying frozen yogurt toppings, and the guys (maybe) come up with a name for the show. In addition, you’ll discover: - COVID's Fast-Forward Effe LASIK marketing, LASIK advertising, medical marketing, LASIK sales, cataract marketing No 01 - Growth Mindset, Fishing Poles, Sporting Goods, Conversions 1 1 01 - Growth Mindset, Fishing Poles, Sporting Goods, Conversions full 637350a1-0c84-42fd-ba8a-ce1b28f48c9a https://share.transistor.fm/s/a7f77366  Want to book more refractive surgeries? Get in touch.


Find out more at RefractiveMavericks.com.

Book a Strategy Session Here.

]]>  Want to book more refractive surgeries? Get in touch.


Find out more at RefractiveMavericks.com.

Book a Strategy Session Here.

]]> Sat, 20 Feb 2021 05:45:35 -0600 Michael King & Troy Cole Michael King & Troy Cole 939 In this episode, Michael and Troy rap about: - The #1 biggest cost in your practice (the equivalent of taking stacks of $100 bills and throwing them in your fireplace) ​ - The type of “Growth Mindset” that is required to increase refractive volume ​ - How your practice is not like a sporting goods store, and the challenge that represents for you (and what to do about it) ​ - The problem with relying too much on your “pretty website” ​ - Limitations around the current opportunity in the refractive space​ ​ - A few of the best “fishing poles” we use to hook more prospects from of our clients’ websites ​ - The “smart cut” to get more patients now (the fast-lane roadmap) ​ And more… Be sure to subscribe so you don't miss an episode! In this episode, Michael and Troy rap about: - The #1 biggest cost in your practice (the equivalent of taking stacks of $100 bills and throwing them in your fireplace) ​ - The type of “Growth Mindset” that is required to increase refractive volume LASIK marketing, LASIK advertising, medical marketing, LASIK sales, cataract marketing No 00 - Pre-start (this message was that important) 00 - Pre-start (this message was that important) trailer 7c34c20a-d5ec-46e6-8538-15981741bc27 https://share.transistor.fm/s/fd18b4b8 Want to book more refractive surgeries? Get in touch.

Find out more at RefractiveMavericks.com
Book a Strategy Session Here.

]]> Want to book more refractive surgeries? Get in touch.

Find out more at RefractiveMavericks.com
Book a Strategy Session Here.

]]> Sat, 20 Feb 2021 05:40:18 -0600 Michael King & Troy Cole Michael King & Troy Cole 772 Before even launching the podcast, Michael and Troy make this on-the-fly recording to talk about the "Refractive Wave" and the best ways for world-class physicians to take advantage of it ASAP. Be sure to subscribe so you don't miss an episode! Before even launching the podcast, Michael and Troy make this on-the-fly recording to talk about the "Refractive Wave" and the best ways for world-class physicians to take advantage of it ASAP. Be sure to subscribe so you don't miss an episode! LASIK marketing, LASIK advertising, medical marketing, LASIK sales, cataract marketing No