The Production Geeks

Filming a Video Podcast Inside a Moving Car - Rigging Moving Vehicles with Blackmagic, ATEM Mini, and Tilta

Sorrentino Media — Thu, 21 May 2026 15:00:00 -0400

What happens when you have to shoot a high-stakes, multi-camera video podcast inside a moving vehicle, but your setup window is just a hard two hours?

In this episode of The Production Geeks, Mike Sorrentino and Dave Shaw pull back the curtain on the chaotic engineering and logistics behind a recent project wrapped for a major automotive sponsor. When vehicle delivery was delayed on shoot day, the team had to reverse-engineer a complex production workflow on the fly to get everything rigged, power-mapped, and tested before the talent arrived.

Mike and Dave break down the exact "prosumer" gear and workflows used to solve this high-pressure bottleneck, including:

Windshield Multi-Cam: Using the Blackmagic Cam App on iPhones to capture clean 4K ProRes files directly to external SSDs.
The Backseat Brain: Utilizing an ATEM Mini Extreme ISO in the moving backseat to manage synchronized backup streams (and how they handled phone overheating from the midday sun).
Mobile Video Village: Clamping a Hollyland Cosmo wireless transmitter to a roof rack to push a real-time multi-view feed up to 1,000 feet away to a chase truck, allowing the client and agency to monitor audio and video live.
Exterior Tracking Shots: A review of the Tilta Hydra Alien Mini electronic suction cup mount paired with the DJI Osmo Pocket 3 for smooth 60 MPH shots.
Hidden Audio: How our audio tech battled intense road noise using DPA mini-shotgun mics on the sun visors alongside hidden lavaliers.

Segments:
00:00 Whiskey Tasting and Sponsored Car Podcast Concept
02:55 Production Logistics and Vehicle Delivery Challenges
06:37 The Two-Vehicle Setup: Car A vs Car B Workflows
08:34 Windshield Multi-Cam Rigging and Blackmagic Cam App
10:34 Backseat Engineering: ATEM Mini Extreme ISO Workflow
13:32 Mobile Power Demands and Vehicle Inverter Failures
15:10 Hollyland Cosmo Wireless Transmission Range Testing
18:03 Amazon Monitoring Setup and Audio Splitter Adjustments
20:48 Hollyland Headset Comms Distance Check
21:30 Tilta Hydra Alien Mini and DJI Osmo Pocket 3 Teardown
27:50 Next Week: Prepping a 24-Hour Corporate Live Stream Event
29:53 Electric Airplane Test Flight and Audience Brainstorm Invite

Production isn't about everything going perfectly; it’s about having the right contingencies and the right tools to pivot when it counts.

We want to troubleshoot your project on a future episode! Connect with us to pitch your production bottlenecks or share your thoughts.

Email Us: info@sorrentinomedia.com
Our Studios: sorrentinomedia.com | madisonavelive.com

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Engineering Certainty: Inside the Madison Ave Studio Build | The Production Geeks Ep. 1

Sorrentino Media — Thu, 07 May 2026 10:00:00 -0400

Welcome to the debut of The Production Geeks. In this inaugural episode, Mike Sorrentino and Dave Shaw (VP, Content and Creative Engineering) pull back the curtain on the technical evolution of Sorrentino Media.

Transitioning from their long-running Media Offline series, Mike and Dave pivot toward the "work that goes into the work," focusing on high-level engineering and the "raw" reality of complex production.

Inside this episode, Mike and Dave dive deep into:The Philosophy of Certainty: Why their core product isn't live streaming, but the guaranteed reliability of a broadcast signal—from midtown studios to electric airplanes.

Studio 6: The Madison Ave Build: A technical post-mortem of their 37th & Madison facility, moving from a "gut reno" to a fully remote-controlled, versatile studio 2.0.

The "Nerd" Stack: An on-the-spot technical tour showcasing LiveU cellular bonding, Blackmagic Design routing, and the integration of vMix and Hollyland comms.

Engineering the Board: A breakdown of their Behringer X32 audio workflow and why specialized engineering beats "cookie-cutter" setups every time.

Whether you're a CTO looking for mission-critical reliability or a fellow production nerd obsessed with signal flow, Mike and Dave share the "10% of ideas" that actually make it to the air.

Recorded Live at Madison Ave Live Studios, NYC.

CHAPTERS
0:00 Intro – “It’s Production Geeks time” & show concept
0:08 What is Production Geeks? – Nerds vs. geeks, solving technical problems for clients
3:25 Keeping It Raw – Embracing mistakes, “we don’t sell video, we sell certainty,” Goose Island IPA segment
6:08 Studio Origin Story – Moving to Studio Six, “bomb went off” space, rebuilding the room
9:59 Live Studio Tour – LU-Smart / LiveU bonding, cameras, acoustics, control room & vMix
14:54 Routing & Infrastructure – Blackmagic VideoHub 40x40, “anything to anywhere,” Apple TV/Oscars example
19:49 Audio Deep Dive – Behringer X32 Compact, Midas preamps, buses, IFB, and why audio is always overlooked
25:45 Cameras & Comms – Blackmagic studio cams, Video Assist, SDI vs HDMI, Hollyland comms, SpaceComms cloud IFB
36:15 Building the Right Toolset – From Discord hacks to a versatile, client-ready backbone in Studio 2.0
37:30 Wrap-Up & Call to Action – Topics/guest invites, relationships with vendors, where to watch/listen

BRAND STORYTELLING | FULL SERVICE VIDEO PRODUCTION
Professional Branded Video Production Storytelling Experts

#SorrentinoMedia | Full-Service Video Production Company including LiveStreaming services

232 Madison Avenue
Suite 1002
New York, NY 10016
mike@sorrentinomedia.com
(212) 203-8419
www.SorrentinoMedia.com
https://www.sorrentinomedia.com/contact-sorrentino-media

Crafting a Story with Jesse VandenBergh

Sorrentino Media — Tue, 15 Aug 2023 12:25:20 -0400

This week, we’re joined by Jesse VandenBergh, Story Producer at Sorrentino Media to talk about how a video goes from an idea to a finished product. Jesse discusses the valuable lessons he learned from working in comedy and news and how he implements them into telling compelling client stories.

Creative Discoveries from Pre-Production to Post

Sorrentino Media — Fri, 30 Jun 2023 14:11:02 -0400

This week, two Sorrentino Media employees take over the microphone – Ashley Vernola (Senior Video Editor and Post-Production Coordinator) talks with Wade Shields (Creative Director) to discuss their working relationship, the history of the company, and what makes them great collaborators and friends. You don’t want to miss this deep dive into the creative process!

Creating and Launching Brands with Donna Loughlin

Sorrentino Media — Mon, 03 Apr 2023 10:05:31 -0400

This week, we're joined by Donna Loughlin, founder of LMG PR, a public relations agency that, since its founding in 2002, has helped launch over 500 innovative companies. Donna is also the host of Before It Happened, a podcast about the experiences that inspired innovators in different industries.

Everything You Need to Know About Podcasts with Natalie Layne

Sorrentino Media — Tue, 21 Mar 2023 12:14:51 -0400

This week, we pull back the curtain and get metatextual, in this podcast about podcasting! Natalie Layne, Director of Audio Production at Sorrentino Media, joins us to discuss what goes into making a podcast, from conception to publication. Interested in learning more about Sorrentino Media's podcast services? Visit sorrentinomedia.com/podcast-production.

Forging Your Own Path with Kathleen Foster

Sorrentino Media — Wed, 01 Feb 2023 14:16:53 -0500

This week, guest host Liz Weaver O'Keefe speaks with Kathleen Foster about her myriad experiences within media. Following her career as a broadcast journalist corresponding from conflict zones, Kathleen works with Sorrentino Media as a producer and media trainer–all while publishing a novel based on a fascinating ancestor–and provides great insight into forging your own path in your career.

How a Creative Director Thinks with Wade Shields

Sorrentino Media — Wed, 18 Jan 2023 12:07:06 -0500

This week, we're joined by Wade Shields, Creative Director at Sorrentino Media, to discuss the art and practice of creative direction, hearing some of Wade's stories of working with clients, as well as his own creative projects.

What's a Director of Photography? with Trent Campbell & Omar Lopez

Sorrentino Media — Wed, 14 Dec 2022 11:34:29 -0500

Join us this week as we speak with Trent Campbell and Omar Lopez, two Directors of Photography, about their creative and technical approaches to their work.

The Art of the Edit with Ashley Vernola

Sorrentino Media — Fri, 02 Dec 2022 13:35:54 -0500

This week on Media Offline, we speak Ashley Vernola, the Senior Editor & Post-Production Coordinator at Sorrentino Media, and one of our earliest employees! Ashley joins Mike to share her insights about the art of editing, working with clients, and what excites her about the future of our industry.

The World of PR and the Media with Annie Scranton

Sorrentino Media — Fri, 18 Nov 2022 06:55:01 -0500

Joining us this week is Annie Scranton, Founder and CEO of Pace Public Relations, a full-service media relations and communications agency. Having started her career as a TV news booker, Annie's wealth of diverse experiences informs her approach to helping her clients build their brands. This episode also features a very special appearance from Rose, Annie and Mike's daughter.

Championing Working Women with Gemma Toner

Sorrentino Media — Mon, 24 Oct 2022 12:16:32 -0400

In this episode, Gemma Toner joins us to discuss her life, career, and passion for purpose-driven work. Gemma is the founder and CEO of TONE Networks, which strives to empower working women to be their best personal and professional selves.

Meet Our Summer Interns! with Hilijos Exume, Chase Johnson, and Sam Zaintz

Sorrentino Media — Wed, 28 Sep 2022 13:45:17 -0400

This week, we're joined by a dynamic trio: Hilijos Exume, Chase Johnson, and Sam Zaintz – Sorrentino Media's summer 2022 interns! They share their experiences both at our company and elsewhere, offering insights about getting an internship and their aspirations for the future.

Innovating Remote Video with Ashesh Satvedi

Sorrentino Media — Mon, 12 Sep 2022 09:56:18 -0400

This week, we're joined by Ashesh Satvedi, the Director of Video Marketing & Virtual Experiences at Box, to discuss the necessary innovations of remote video production during the onset of the COVID-19 pandemic.

Creative Storytelling with Jeff Miner

Sorrentino Media — Thu, 01 Sep 2022 09:48:03 -0400

This week on Media Offline, we're joined by Jeff Miner, Global Business Lead at Google Creative Works, about his career and the work his talented team produces. Check out Google Creative Works at youtube.com/c/GoogleCreativeWorks

Dissecting New Media with Jamie Cohen

Sorrentino Media — Mon, 15 Aug 2022 06:15:02 -0400

In this episode, Mike is joined by media scholar (and co-author of their forthcoming book) to discuss new media, using technology for good, and memes.

Loving What You Do with Kirsten Scoles and Steve LaChioma

Sorrentino Media — Mon, 01 Aug 2022 11:19:28 -0400

In this episode, actors and voiceover artists Kirsten Scoles and Steve LaChioma discuss their careers, including how their experience as actors influence their approach to voiceover, and the importance of bringing enthusiasm and passion to your work.

Technology and Craft with Dave Shaw

Sorrentino Media — Thu, 07 Jul 2022 10:27:00 -0400

For this episode, we're joined by Dave Shaw, Senior Producer of Digital Assets & Video at New York Institute of Technology. Dave shares insights about technology, its impact on the industry, and how fundamental storytelling skills remain at the center of creating media projects, regardless of how technology evolves.

Making and Keeping Connections with Liz Weaver O'Keefe

Sorrentino Media — Fri, 03 Jun 2022 22:09:21 -0400

In our inaugural episode of Media Offline, Mike Sorrentino sits down with long time colleague and friend, Liz Weaver O'Keefe, who shares her journey from submitting reels to local news stations to land her first job, all the way to her present work as an executive producer for Sorrentino Media. With the insight of a seasoned professional, Liz shares her approach to balancing her work and family life, revelations she had in the wake of a health scare, and the value of making and keeping connections in the industry.