The PR Pace Podcast

Building Broker Credibility: Using Media to Stand Out in Real Estate with Jenna Stauffer

Annie Scranton — Thu, 07 May 2026 10:35:52 -0400

In an oversaturated market like Key West, how do you differentiate yourself when 600 other agents have the same license?. In this episode of the PR Pace Podcast, Annie Scranton talks with Jenna Stauffer of Sotheby’s Realty about the practical role of Public Relations and media in building long-term trust with clients.

About This Episode: Jenna shares how national media appearances provide a "stamp of approval" that makes a client feel confident in their choice. We discuss the reality of transitioning from a TV news background into the "service and therapy" side of real estate, where managing emotions is just as important as managing a listing.

What You’ll Learn:

The Credibility Factor: How national press coverage on networks like Fox Business serves as a powerful "sign" to potential clients during the decision-making process.
Standing Out: Navigating a small island market that is home to over 600 registered agents.
Soft Skills from Media: How the pressure of live TV builds the confidence to walk into high-stakes listing appointments without being intimidated.
Beyond the Listing: Why "timing the market" is often a distraction from a client’s actual needs and life goals.

Timestamps:

0:00 - The reality of the Key West market
3:54 - How a TV background prepares you for real estate
9:26 - Managing low inventory on a 2x4 mile island
15:37 - How media presence creates a "competitive edge"
19:26 - The psychological impact of PR on client confidence
23:42 - Honest advice for buyers in an uncertain market

Inside America’s True Crime Obsession

Annie Scranton — Fri, 12 Dec 2025 14:55:57 -0500

Veteran crime reporter and NewsNation correspondent Laura Ingle joins PR Pace founder Annie Scranton to go deep on America’s true crime obsession, the evolution of TV news, and what really happens inside the country’s biggest courtrooms.
In this episode, Laura shares:

How her true crime YouTube series “The Ingle Edit” was born from the stories TV never has time to air
The haunting 1993 cold case of teacher Sherrilyn Hockley and how new DNA technology could finally solve it
What she witnessed covering the Scott Peterson, Michael Jackson, David Westerfield, and Sean “Diddy” Combs cases
Why so many people around celebrities stay silent — and how money, access, and lifestyle keep them complicit
How journalism has shifted from straight reporting to opinion, and why she fights to stay “right down the middle” at NewsNation
Her new weekend show and true crime segment “Investigation Nation”
Lessons from working with Geraldo Rivera, networking in media, and why you should never burn a bridge

If you’re into true crime, media, and how high‑profile cases really work behind the scenes, this conversation is for you.
Watch Laura Ingle on NewsNation: Weekend mornings on NewsNation Live
Follow Laura’s true crime work: Search “The Ingle Edit” on YouTube

New Book Alert: The Holy Grail of Marketing

Annie Scranton — Tue, 02 Dec 2025 08:37:23 -0500

Greg Liccardi drops some powerful marketing knowledge in this episode. Having spent a career in marketing, most recently with the ANA, he just published a book called "The Holy Grail of Marketing" -- a must-read for anyone who wants to master this trade!

Jon Leiberman on Story Telling, Legacy Media and the Future of PR

Annie Scranton — Mon, 20 Oct 2025 10:36:21 -0400

The Changing PR Industry: AI, Influencer Strategy and Keeping that Personal Touch

Annie Scranton — Thu, 25 Sep 2025 10:23:35 -0400

Lindsay Nahmiache is co-founder of Jive PR + Digital, a mentor, and entrepreneur. We had a great conversation abou the changing PR landscape, covering AI, Influencer and mentoring the next gen of publicists. Enjoy!

Adam Mockler: Gen-Z Political YouTube Sensation

Annie Scranton — Fri, 18 Jul 2025 05:18:31 -0400

Adam Mockler has more than one million YouTube subscribers and is the leading progressive Gen-Z progressive political influencer. Adam's amassed this insanely large following and he's just 22! You can find him on the Meidas Touch platform. Today's conversation centers around how he grew his brand and how Pace PR is working with him to fill a void in traditional, conservative media where left-leaning voices may not be as prevalent. Enjoy!

Measuring the Impact of PR

Annie Scranton — Tue, 03 Jun 2025 07:11:12 -0400

This week's episode covers the question many PR pros are frequently asked by clients: how can we measure the impact of our work? Here to answer is Dino Delic, Strategic Customer Advisor at Meltwater, a platform we're all familiar with.

The Next Frontier in PR: Space!

Annie Scranton — Tue, 20 May 2025 18:24:09 -0400

Space is having a media moment and this episode focuses on one of the brightest stars out there: Space Camp. First up, Greg Fasking who runs marketing for the U.S. Space & Rocket Center in Huntsville, Al, stops by. if you dreamed about going to Space Camp as a kid, but never got the chance, it's not too late- there are adult and family camps to enjoy! Greg talks about all things marketing + PR from this fine institution. Also stopping by is Sheeka Sanahori, freelance journalist, who wrote an amazing piece for Insider about her experience at Space Camp with her son. You're gonna enjoy this episode!

Surviving Rejection as a Publicist

Annie Scranton — Thu, 24 Apr 2025 06:35:27 -0400

It's no secret that PR is getting more difficult by the day. The growing number of publicists, the shrinking number of journalists and traditional media outlets, along with an unstable economy brings even the most positive of us down from time to time. Fear not! Kourtney Jason, Founder + President of Pacific & Court, a PR firm specializing in PR for books, has some failsafe tactics to keep your spirits up and hits a'comin. Freelance journalist Jennifer Chesak also stops by with her best advice to get your pitch read + received!

Comms for Cannabis -- Just in Time for 4/20

Annie Scranton — Tue, 08 Apr 2025 08:28:42 -0400

Buckle up, buttercups and begin pearl clutching -- we're talking about all things cannabis this episode as the PR market for the myriad startups in the space has absolutely exploded in recent years. First up is Michael Mejer, founder of Green Lane Communication, a cannabis-focused PR firm. Truly an expert in the comms process -- which undoubtedly involves legislation -- Mike walks us thru the process of working in this new and still somewhat taboo space. Journalist Rachell Gordon also joins us. She is the editor of GreenState -- a fantastic site dedicated to all the latest cannabis news. Enjoy!

PR in 2025: Influencer + Podcast

Annie Scranton — Wed, 22 Jan 2025 12:13:45 -0500

Diving into two topics this year that are going to be BIG in the world of PR + communications: influencer marketing and podcasts! A true expert in the world of influencers, Serena Baleja joins us. Serena is the founder of Socialite PR, and she's redefining influencer marketing with her innovative app, Socialite CRM, which makes campaign management accessible and effective for small brands. Whether you're a novice in influencer or a pro, there's something for everyone in this discussion! Next up is Tom Schwab, founder of Interview Valet, which helps entrepreneurs, consultants and non-fiction authors reach a global audience via podcasts. Podcasts have absolutely exploded in recent years and the industry is only going to continue to grow. Enjoy!

Leading with Authenticity -- an Interview with Nikki Innocent

Annie Scranton — Mon, 16 Dec 2024 09:37:21 -0500

You're going to love this episode! Pace PR Client Nikki Innocent sits down with me, in-studio, to discusss her role as a leadership + career coach. Primarily working with women, Nikki goes beyond the surface-level issues one might experience on the job, to help her clients uncover their true passions and how to work more authentically with others. From major CEOs to those mid-career, she's so easy to get along with and has amassed so much knowledge on the topic of all things workplace. Highly recommend her services if you're looking to shake up things in your career or at your company!

Media Literacy -- Everything You Need to Know

Annie Scranton — Tue, 26 Nov 2024 15:58:35 -0500

It's more important than ever to have excellent media literacy. But, how? How can you easily discern real news from fake news, and biased reporting from unbiased reporting? What the heck is media literacy in the first place? Luckily for us we were joined by THE expert in the space, Michelle Ciulla Lipkin, Executive Director of the National Association for Media Literacy Education. Her line of work is fascinating and we discuss media literacy as it pertains to education, the media and of course, the election. Enjoy!

One on One with Stephanie Graves of the Lee Andrews Group

Annie Scranton — Mon, 11 Nov 2024 11:00:21 -0500

This week, we dedicate the episode to one interview with Stephanie Graves, the President + CEO of the Lee Andrews Group. Many of us in the industry already know Stephanie, a powerhouse of a publicist based out of LA. The Lee Andrews Group is deeply embedded in government and public affairs work in the state of California. I truly enjoyed this discussion, which covered a lot. Enjoy!

Climate Week in New York

Annie Scranton — Wed, 16 Oct 2024 16:22:03 -0400

We recently closed out Climate Week in New York and Pace PR showed up in a big way this year. SVP Rose Levy, who leads our climate practice, stops by to talk about our engagement that week and how we advise all of our clients on best climate practices. Pace PR proudly co-hosted a networking breakfast to kick off Climate Week with Clean Creatives. Executive Director Duncan Meisel and I caught up at the breakfast to talk about the importance of comms within the climate arena. Enjoy!

Mystical PR -- A Growing Landscape

Annie Scranton — Wed, 02 Oct 2024 08:49:53 -0400

Yup, you read the correctly! Pace PR is proud to work with clients who promote good energy and bring good vibes to their customers. Our first interview is with Lauren + Courtney, the co-founders of Moon & Stone, an incredible platform focusing on the powerful healing and restorative energy of crystals. I'm a total believer and use their products daily. Next up is Aliza Kelly, and influencer and columnist in the space. We talk about the rise of astrology and all that goes with it in the media landscape. Enjoy!

Highlighting Sociology in the Media -- Author Interview

Annie Scranton — Mon, 16 Sep 2024 05:40:05 -0400

Dr. Elizabeth Wood is the co-editor of a new book we had the pleasure of promoting in the media. "Between Us: Healing Ourselves and Changing the World Through Sociology" is a fantastic anthology of personal essays through the lens of sociology. We have a great discussion about sociology vs. psychology and how this book resonates with so many.

Real Estate PR

Annie Scranton — Fri, 16 Aug 2024 11:24:57 -0400

We have a great episode for you here! Partners in love, partners in life ... Tom Postilio + Mickey Conlon are amongst our very favorite clients here at Pace. Power brokers at Compass, they join to talk about their celebrity listings, unique home properties and strategies for those of us aspiring to own our own dream home! Michael Diamond also stops by. Michael covers real estate for the Asbury Park Press and recently covered one of Tom & Mickey's NJ listings. Enjoy!

PR in the Mental Health Space

Annie Scranton — Mon, 08 Jul 2024 17:24:53 -0400

This week we have two fascinating conversations. We start off with author Kelly Campbell; they are the author of the new book "Heal to Lead." Oftentimes we think about healing to better our personal lives, but the same process can be applied to your professional life as well. Kelly is a leader in this particular space and the interview will definitely leave you with a lot to think about! Daniella Gray also stops by. Daniella is a Newsweek Family & Parenting Reporter, based in London. She's become an incredible media contact at Pace and she shares the ins and outs of her day reporting and filing several stories in the mental health space. Enjoy!

PR for Fitness: Celebrity Trainer Anna Kaiser

Annie Scranton — Mon, 10 Jun 2024 05:46:39 -0400

Start your week off with some health & fitness inspo, courtsey of Pace PR Client, Anna Kaiser. Anna, a professional dancer, has built her career off of creating fitness routines that actually work and are FUN to boot! With a celebrity clientele that includes Kelly Ripa, Shakira and Alicia Keys, she's introduced her at-home program so you can get STRONG all in the comfort of your own home. Rachel Tavel also stops by and talks about life as a freelance fitness + wellness writer. Enjoy!

The Dream Exchange: A New Stock Exchange for Minority-Owned Busineses

Annie Scranton — Wed, 22 May 2024 16:35:00 -0400

The American Dream is something we all have heard about ... but that American Dream is not necessarily equal for all. Enter Joe Cecala, founder of the Dream Exchange, the soon-to-launch new stock exchange, focused primarily on minority-owned businesses. Rachel Woodall, Executive Producer at Cumulus Radio in Chicago, also joins to talk about her day-to-day routine.

PR for the Rocket City: Huntsville

Annie Scranton — Wed, 17 Apr 2024 09:46:43 -0400

Guess which American city holds the most PhD's per capita? Not NYC, not SF ... it's Huntsville, Alabama and that's just the tip of the iceberg about interesting facts happening in this fine American city. Lucia Cape, SVP of Economic Development in the Chamber of Commerce, joins us to talk about why this city is thriving, in part due to their investment in music as an economic growth tool. Anna Staropoli, freelance writer and editor, also stops by. Anna had just visited Huntsville and we discuss her process for covering the economies of various cities. Enjoy!

Tax Day PR-- a Conversation with Tax Pro Karla Dennis

Annie Scranton — Thu, 11 Apr 2024 10:47:56 -0400

Everyone's favorite day is almost here -- Tax Day! Just kidding. But when you're lucky enough to work with the wonderful Karla Dennis, tax attorney and small business advisor, you're always in good hands. Karla shares her amazing entrepreneurial story with us + how the media and PR has helped her career so much. Personal finance reporter Mary Beth Eastman also stops by to share with us her best tips for working with publicists. Enjoy!

Inside PR Strategies: Unraveling the Psyche of Terrorism and Capturing Local Stories in Florida

Annie Scranton — Mon, 18 Mar 2024 16:50:07 -0400

This week, we interview Dr. Nina Cerfolio, a psychiatrist with a new book out called Psychoanalytic and Spiritual Perspectives on Terrorism. We talk about this terrible reality we're all dealing with, and how, through her work and in writing this book, she offers tips and techniques for using spirituality to cope with terrorism. Next up is Geovany Dias, a reporter with WFTV in Orlando, Florida, who shares his international background and pro tips for working with local TV stations. Enjoy!

To Wiki or Not?

Annie Scranton — Thu, 29 Feb 2024 16:08:07 -0500

How important is Wikipedia in the PR world? Luckily we brought on the person who wrote the book on that very topic! Rhiannon Ruff is the author of "Wikipedia & Crisis Communications" and we explore and break down the evolution of Wikipedia; how important it is for your clients; and how to navigate the clunky and laborious process of editing a page. Terri Huggins Hart, freelance journalist, also joins this week where we talk about her favorite ways to with PR pros. Enjoy!

PR from the Edges of Earth

Annie Scranton — Wed, 31 Jan 2024 05:24:59 -0500

I love this episode so much! Our first episode is with PPR client Andi Cross, who founded + runs Edges of Earth, a two-year global diving mission driving awareness to ocean conservation. Andi had a very successful corporate career in NYC and successfully did the pivot of all pivots when she launched EOE. I know you'll be fascinated hearing about it. Also joining us is Ruksana Hussain, who is the publisher and editor of Traveler and Tourist magazine. Ruksana talks about the job of travel writer + reporter, the state of that industry and, of course, her advice for how publicists can work best when pitching her. Enjoy!

2024 Trends with Fox's Cheryl Casone

Annie Scranton — Thu, 18 Jan 2024 09:45:33 -0500

Fox Business anchor, host and reporter, Cheryl Casone, is our honored first guest of the new year. Cheryl is a trusted source on many aspects of finace and business, including real estate ... she hosts her own show, American Dream Home, on FBN which if you haven't already, you need to check out! Cheryl talks what this year will hold, including -- her prediction that interest rates will drop (yay!). Happy New Year!

How to Publicize Lawyers in the Media

Annie Scranton — Tue, 19 Dec 2023 09:10:12 -0500

Thanks for checking out our last episode of 2023! We end on a high-note with two great interviews as we dive into the world of legal PR. Amanda Bronstad is a reporter at Law.com and she recently interviewed our client, mass tort attorney Mikal Watts. Do you know the difference between a mass tort and a class action lawsuit? Me neither, til this episode - it's interesting! Next up is Leonard Scheiner, Principal at Geek Haus, which works almost exclusively with attorneys and lawfirms helping them with PR, marketing and much more. Enjoy!

Talk Radio, the Changing Face of Media + Creating Great Content

Annie Scranton — Thu, 16 Nov 2023 10:57:13 -0500

This week, my good pal Frank Morano, radio show host on 77 WABC here in NYC, stops by for such a fun conversation. We agree- talk radio is alive & well, despite all the many changes and challenges the media lanscape is facing. Our client, attorney Eric Richman, kicks off this episode by sharing a bit about his practice and how PR has benefitted his business.

Moving Politics FORWARD -- Spotlight on The Forward Party

Annie Scranton — Fri, 03 Nov 2023 10:29:54 -0400

If you like politics -- this is the episode for you. First up is PPR client Lindsey Drath, who is the CEO of the Forward Party, a new political party and advocacy group dedicated to rethinking and reworking our broken political system. Lauren Jessop, political reporter, also stops by. She recently profiled the Forward Party and we learn all about her sourcing and reporting style.

PR in the Marketing Industry

Annie Scranton — Wed, 04 Oct 2023 08:28:26 -0400

In this episode, we discuss marketing the marketers! We start off with our client Bridgit Wallace, VP of Business Development at NOVUS Media, an independent media planning and buying agency. Kristina Monllos also stops by. Kristina is the Senior Marketing Editor at Digiday and she talks to us about what her day-to-day is like and how she prefers to have actual phone chats with sources. Hope you enjoy!

Politics, PR and Pursuing Success

Annie Scranton — Wed, 23 Aug 2023 16:14:55 -0400

Just in time for the first GOP debate in the 2024 presidential election cycle, we have an episode chockfull of political PR to get you ready for the political year ahead! Kaivan Shroff is a PPR client, political pundit, millennial lawyer and all around great human. He talks about how he got into punditry, his experience working in politics and for thinktanks and his take on how TV news and the media present their political coverage. Next up is Joe Ruffolo, who runs digital for Newsnation and The Hill. Boy, did I enjoy this conversation as we really get into how the media has changed so tremendously over the past several decades and what he's doing at Nexstar to make sure they stay on top for all the changes that are still ahead of us. Enjoy!

Building a Lifestyle Brand

Annie Scranton — Tue, 08 Aug 2023 15:52:38 -0400

This episode starts with a great interview with Pace PR client Stacey Kovalsky, who runs comms for USPA Global Licensing Inc. We've worked together over the years to promote USPAGL through their iconic brand, U.S. Polo Assn.

Next up is Jene Luciani, a prolific writer, author and brand ambassador, known as the Bra Expert! We talk about how much the media has changed, what's to come and her best tips for working with publicists.

Pitching New Orleans: Our Work with GNO, Inc.

Annie Scranton — Mon, 24 Jul 2023 14:22:01 -0400

Who doesn't love New Orleans? The food, the music, the fun ... all reasons why so many of choose to vacation there. But what about doing business down there? Or moving there to start a business? Our client, Greater New Orleans, Inc, focuses on business + economic development in the Big Easy and today SVP of Comms Matt Wolfe joins me to discuss all of the many reasons folks should consider Nola for their business (think: tax incentives and high quality of life!). Special Correspondent for CNBC, Scott Cohn, also stops by to discuss the coveted list, America's Top States for Business. The list, which was just published, is carefully curated by Scott and his team and he provides fantastic insights into the process for putting this list together. Enjoy!

PR for Home Renovations + Interior Design

Annie Scranton — Thu, 29 Jun 2023 07:45:32 -0400

Everyone LOVES a completed renovation ... but the process of sourcing + planning a reno (forget about the cost!) can make you want to take a big ole nap before you even begin. Enter: Block Renovation, your one-stop-shop for streamline, easy, cost-effective and beautiful home renovations! I caught up with Mike Conti of Block Reno to discuss our work together in the PR Space. Also stopping by is Dan DiClerico, who is the Director of Home Improvement for Hearst. Dan talks about his work in the Good Houskeeping Institute, which is the gold standard for recognition in the space.

Honoring our Veterans This Memorial Day with Two Special Interviews

Annie Scranton — Wed, 31 May 2023 15:57:38 -0400

A special episode of the PR Pace podcast is here this week, as we honor our military and veterans in this episode. First up is Amber Capone. Amber is a co-founder, along with her husband Marcus, of VETS: Veterans Exploring Treatment Solutions. They both advocate for the use of medically-supervised psychedelic treatments for veterans struggling with PTSD. Amber shines a light on their work and the hardships that military wives and partners often endure. Crystal Kupper is our next guest, a very talented writer and journalist, focusing on the military. We talk about her path leading into journalism and why everyone should take more time to be up to date on news about our military.

How to Communicate to Save the Planet

Annie Scranton — Tue, 09 May 2023 16:20:59 -0400

This week, PPR’s Business SVP Rose Levy takes over the podcast for a show dedicated to sustainability. First up is Liz Kneebone who runs the Climate Practice for the ANA’s Global CMO Growth Council - one of PPR’s favorite clients! They chat about why CMOs are uniquely positioned to lead businesses in their sustainability efforts and what the Global Growth Council is doing to guide the industry in the right direction. Hint: having the right language is really important. Next up is Kathryn Lundstrom, the Sustainability Editor at Adweek - a role that didn’t exist before she pitched the idea to her editor two years ago when brands were increasingly making sustainability claims but none of the reporters at the time were focused enough in the space to cover. Kathryn discusses how much the industry has evolved since then and opines as to why this year there has been a surprising decrease in brands talking about sustainability initiatives. She shares a few things that keep her optimistic amidst the doom & gloom that comes with covering climate and a few tips on how to best pitch her. To learn more about the ANA’s Global CMO Growth Council: ana.net/ggc; to read Kathryn’s articles on Adweek: https://www.adweek.com/contributor/kathryn-lundstrom/

Pitching Digiday and a Smarter Metaverse

Annie Scranton — Mon, 01 May 2023 21:13:32 -0400

This week we are so fortunate to be joined by Alexander Lee, who covers gaming and esports for Digiday. To say I learned a lot would be an understatement! Alex is an impressive reporter and we talk pitching, the future of AI in journalism and the massive industry that is esports. Pace PR client Smarterverse is first up -- sharing how they are revolutionizing and owning their own slice of the metaverse.

Are you Addicted to Your Ex?

Annie Scranton — Mon, 24 Apr 2023 14:13:41 -0400

This week, we sit down with PPR client Dr. Cortney Warren, psychotherapist and author of the new book, Letting Go of Your Ex: CBT Skills to Heal the Pain of a Breakup and Overcome Love Addiction. I loved this conversation + learned so much. Plus she is one of the loveliest clients ever! Heidi Borst, freelance health and fitness writer also stops by for tips on how to pitch freelancers!

Affiliate Marketing: How to Utilize Pace PR's Newest Service for Product Pitching

Annie Scranton — Tue, 18 Apr 2023 12:07:24 -0400

This week's episode is dedicated to our newest service offering, Affiliate Marketing. PPR's Lifestyle SVP Lindsay Ferraro Bennett and Affiliate Stragetist Marissa Pressey dive into this work and how -- if you have a product you want to get press for -- it is an *imperative that you work with an agency that offers affiliate. Check out this interview to learn the ins and outs and if affliate marketing is right for you!

Tapping into the #1 Local Market -- NYC

Annie Scranton — Wed, 29 Mar 2023 13:04:32 -0400

This episode packs a punch with two awesome interviews! Brittany Fox is a producer at WPIX in NYC -- the #1 market in the country. Brittany shares what her day-to-day is like, how she likes to work with publicists and so much more! We start off with Daniella Macri, who is the co-founder of The Virtue Project, a wonderful organization we were so proud to partner with on a few PR projects. Hope you enjoy!

Product Pitching and Brand Building: the ins and outs and everything in between

Annie Scranton — Mon, 13 Mar 2023 14:16:36 -0400

We have two great interviews this week with two powerhouse females. Julia Perez is the CMO of OWYN - Only What You Need - a vegan protein shake and product line that's incredibly delicious, nutritious and making a ton of waves in the industry. We were so proud to partner with them and on the podcast we celebrate some of our wins, especially in promoting thir pro-athlete partnerships. Denise Albert also stops by - I feel like everyone knows Denise, but on the off-chance you don't - she is a storied producer turned entrepreneur a couple times over. She's recently launched My Cancer Family and we talk about the process of building that business and all the amazing ways its helping those in need.

PR for Women in the Workforce

Annie Scranton — Wed, 22 Feb 2023 16:40:53 -0500

This week's episode is a special one. It's my great honor to represent Smith Executive Education, which is the continuing education arm of my alma mater, Smith College. The program is doing some amazing work helping women either pivot in their careers or get to that next stage. Meredith Courtney who runs the program joins me. Tanya Dua, Technology Editor at LinkedIn News, also joins this week. Tanya share some super interesting insights into LinkedIn and how the AI reporting space is really heating up.

Celebrity News: A Day in the life + how to pitch

Annie Scranton — Fri, 10 Feb 2023 07:33:36 -0500

This week, Beth Sobol, celebrity news producer, joins me in studio to talk about her career producing celebrity news. For those who love reality figures, movie stars and all things Hollywood - this is the interview for you as we pull the curtain back on what it's really like to work in the industry. First up is PPR client Taylor Norris, one half of the duo behind LIT -- Low Impact Training -- which offers revolutionary fitness products with celebrirty backers like Jay-Z.

New Year, New Outlook on Crypto

Annie Scranton — Mon, 16 Jan 2023 09:44:35 -0500

Hope you enjoy our first episode of 2023! We focus on blockchain in this episode, with our client, Trevor Bacon of Parcl -- a blockchain-based real estate platform that allows you to invest digitally in physical real estate. Ryan McNamara of Benzinga also stops by to talk about which stories get the most interest on the fintech site.

Best of 2022 -- a look back at the year in PR

Annie Scranton — Thu, 29 Dec 2022 10:23:39 -0500

Super excited that Senior Director Alix Abbamonte and Account Manager Natalie Medved joined me in studio for this special year-end recap episode! We dive into some of our favorite PR moments, great bookings, stories we worked and all the fun we had as a team.

Metaverse, Web3, NFTs ... Oh My!

Annie Scranton — Fri, 23 Dec 2022 07:29:43 -0500

Inspired by our booming metaverse division at PPR, this week we have two incredible experts in the space. Hussein Hallak is the founder + CEO of Next Decentrum, a blockchain education company that works with museums and galleries on the promotion of NFTs. He's also a PPR client and a pleasure to work with. Next up is Shira Lazar, a woman of Web3, journalist, content creator and a good friend from my old booking days. Enjoy!

Op-Ed Tips with Washington Post Opinion Writer Helaine Olen

Annie Scranton — Tue, 13 Dec 2022 15:27:30 -0500

Helaine Olen is an award-winning journalist who's a contributor to the Washington Post's opinion section. She and I connected because are both graduates from Smith College and have enjoyed working together in recent years. She offers some great advice for us PRs reaching out to journalists when pitching. Agency owner Scott Baradell also stops by to discuss his new book, Trust Signals.

Influencer Marketing in your PR Campaign

Annie Scranton — Thu, 08 Dec 2022 11:22:03 -0500

This week's 2nd interview dives into the world of influencer marketing and how this work can truly enhance various PR campaigns. My good buddy, former TVproducer, and now Supervising Producer at Linqia, Ryan Topley, stops by to drop this knowledge on us. We start out this week with an interview w/PPR client Brooke Siem, who we had the pleasure of promoting her book launch. "May Cause Side Effects" is Brooke's harrowing memoir about being prescribed anti-depressants as a minor and the struggles that subsequently followed. She's on a mission to change how society thinks about, and freely prescribes, these drugs.

Media Training for Dummies

Annie Scranton — Wed, 30 Nov 2022 16:19:04 -0500

This week, we dive into media training tactics with renowned producer turned trainer, Kathleen Foster. She offers tremendous insights into how thinking like a producer will help you prep your clients for better interviews. Also stopping by is Amy Littleton, president of Reputation Partners, who weighs in on the work their agency does in crisis management.

Scaling Your PR Agency: an Interview with Jennifer Berson

Annie Scranton — Tue, 15 Nov 2022 11:44:34 -0500

Jennifer Berson is the founder of the PR agency, Jeneration PR. She stops by to talk about her entrepreneurial journey and how she grew her agency into another business -- Jeneration Academy -- and offers some great tips when it comes to scaling your company. Veteran producer Sutton Porter also stops by and shares her best practices when it comes to pitching.

Researching the Media: An Interview with Sam Whitmore of Media Survey

Annie Scranton — Tue, 11 Oct 2022 05:33:41 -0400

Sam Whitmore is a former print journalist who pivoted his career when he launched Media Survey, a website + platform dedicated to studying + researching journalists, for the benefit of publicists. It's a resource we use daily at PPR. Sam gave some interesting takeaways, plus is an all-around great guy. Also joining is actor + singer, Terron Brooks, who talks about making it in such a competitive field, plus the PR work he did with PPR freelancer Dustin Fitzharris, and the impact that work had on his career.

Do Press Releases Still Matter?

Annie Scranton — Sat, 17 Sep 2022 07:24:06 -0400

Our first guest this week is Mickie Kennedy, CEO of eReleases, an agency dedicated to the art of press releases. But are press releases still relevant in the world of PR? Tune in to find out! Next up is Pace PR Account Manager + Head of Broadcast, Natalie Medved. From intern to manager to TV guru, Nat shares a day in the life of booking multiple clients daily on national TV.

Fixing the Workplace with Robyn Duda

Annie Scranton — Thu, 04 Aug 2022 10:41:07 -0400

This week's podcast brings the energy! First up is PPR client Robyn Duda. Robyn is known as the "workplace fixer" ... all of us who work can and will learn valuable insights from this interview. Next up is PPR Senior Director Alix Abbamonte. Curious about a day in the life working at PPR? Alix shares the good, the better and the best about working as a media relations specialist.

Getting Unstuck with Author Shira Miller

Annie Scranton — Wed, 27 Jul 2022 16:51:20 -0400

PPR client, author Shira Miller stops by to discuss her new book, Free and Clear: Get Unstuck and Live the Life You Want. You can say "getting unstuck" is Shira's superpower. And what a super-charged interview this one was! SO much great advice for all you listeners. Producer Krista Brunson also drops in, sharing with us stories from her time at the Today show, to working on entertainment shows now.

What Success Really Looks Like: Intv with Author Jeremy Ryan Slate

Annie Scranton — Wed, 20 Jul 2022 07:31:51 -0400

This week's episode features two really inspiring guys! Our first guest is Jeremy Ryan Slate, author and host of the very popular podcast, Create Your Own Life. We talk a lot about what success looks like, with some tactical takeaways you can start implementing today! Next up is Ted Fioraliso, an EP + Senior Reporter at Gray Television, a leader in local news. The pitching tips floweth over for those publicists tuning in.

Is our Democracy in Peril? Renew Democracy Initiative Exec Director + PPR Client, Uriel Epshtein

Annie Scranton — Wed, 29 Jun 2022 15:00:09 -0400

This week Uriel Epshtein, Executive Director of the Renew Democracy Initiative, joins as our first guest. RDI is a client of ours and was founded by chess legend and outspoken Putin critic, Garry Kasparov. Posting this week feels especially relevant, given the Jan. 6th hearings. RDI is doing incredible work to keep our democracy alive and thriving. Also joining is Niall Strange, who is a political columnist with The Hill and a regular contributor to NewsNation's, Morning in America. He gives some really spot on tips for us publicists looking to connect with him. Enjoy!

Miami's PR Moment

Annie Scranton — Tue, 21 Jun 2022 15:42:58 -0400

Our first guest this week is Jared Shapiro, Founder of the Tag Experience, a boutique PR agency based in Miami. Miami is *blowing up* and we get into it + why Jared sees being based in Miami as a positive. Next up is our beloved Addi, AE at Pace. We share her journey from intern, to full time to promotion, and what it takes to be successful in your 20s doing PR.

New You Magazine - The Joy of Doing PR for a Beauty Pub + Awards Show

Annie Scranton — Tue, 31 May 2022 16:23:40 -0400

This week, PPR client Toni Negas joins us to discuss her role as Managing Director at New You Media + the work we did together on their recent beauty awards. It was super fun! Dave Oates also stops by. Dave runs PR Security Service and specializes in helping clients when a crisis arises.

The FoundHER Episode ... Two Incredible Female Founders + PR Pros

Annie Scranton — Fri, 20 May 2022 12:56:31 -0400

This week, two incredibly accomplished ladies join the podcast. Jamie Wolf is the founder of the Million Dollar Story agency, which helps folks to get out of their own way + finally write the book they've dreamed of. We vibed so much + I found this conversation so enlightening. Lindsay Pinchuk also stops by. Lindsay hosts the Dear FoundHER podcast, where she tells each week the incredible stories of female founders.

Avoiding a Podfade(!) and other Podcasting Info

Annie Scranton — Mon, 02 May 2022 11:49:31 -0400

Prarthana Sibal is the Head of Sales at Pikkal & Co, an award-winning podcasting agency. Never heard of the expression "podfade" before? Sounds scary, right?! Well, Prarthana has the answers on how to avoid this and successfully launch your own podcast. The non-Situation Michael Sorrentino also stops by. He runs Sorrentino Media, a remote video production company with media training capabilities. Oh yeah and he's also my husband. Check it out!

PR for Real Estate Tech: an interview with Agya Ventures

Annie Scranton — Wed, 20 Apr 2022 06:51:19 -0400

Pace PR client Nobu Iguchi is our first guest this week. Nobu is co-founder of Agya Ventures, a real estate technology fund that invests in exceptional entrepreneurs and startups in the real estate technology space. Didn't know technology was used so much in real estate?! Me neither. This interview is a wealth of knowledge. Rob Noel also stops by. Rob's with the Washington Writers Network and an extremely talented writer. He gives some wonderful tips for those of you looking to publish op-eds.

What's Your Workout? WSJ's Jen Murphy on How to Pitch Her

Annie Scranton — Tue, 12 Apr 2022 13:09:28 -0400

This episode is super fun! First up is PPR client Suzanne McKenzie, founder + CEO of Able Made, an active lifestyle brand that inspires healthy living and combines bold design with responsible manufacturing and community outreach. Her founder's story is both sad, yet inspiring and we congratulate her on a successful NYC pop up store opening! WSJ's Jen Murphy also stops by -- for a special interview including PPR SVP Rose Levy, who met Jen years ago in NYC, developed a true connection with her and has successfully pitched her clients into one of the most coveted sections of the paper.

Women Impact Tech: Promoting Women in Tech in the Media

Annie Scranton — Mon, 04 Apr 2022 12:28:10 -0400

This week, PPR client Paula Ratliff of Women Impact Tech is our first interview. Women Impact Tech aims to connect and lift up women in tech through live events and networking. They do such important work and we are proud to partner with them. Nancy Han also stops by. Nancy is the VP of Programming for CNN+, which just launched, and we were so thrilled she made time for us this week!

CEO Spotlight: Nick Jordan of Narrative, the #1 Data Commerce Platform

Annie Scranton — Wed, 16 Mar 2022 15:32:17 -0400

PPR client Nick Jordan- CEO of Narrative - the #1 data commerce platform - stops by. We talk about why data isn't/shouldn't be a dirty, 4-letter word! Also joining this week is Alexandra Canal, reporter for Yahoo. She offers some really great insights on pitching!

Leveraging a Political Background in PR Crises: An interview with Bill Coletti

Annie Scranton — Thu, 03 Mar 2022 11:37:52 -0500

Bill Coletti is a PR legend, with expertise in handling crises -- and he often calls upon his background in politics to navigate these experiences. I learned so much from him! Nicole Fallon also stopped by. Nicole is a business journalist who now runs a content studio ... she offers great tips for writing clearly that will help with pitching!

Pitching Local NYC Media

Annie Scranton — Thu, 24 Feb 2022 08:43:55 -0500

This week, NY1's reporter + weekend anchor, Shannan Ferry, stops by to talk about working in the country's number one local market. Justin Goldstein also joins us. He's the founder of Press Record Communications - we talk about the importance of relationships with our clients + the media.

Leading Through a Crisis

Annie Scranton — Tue, 15 Feb 2022 16:25:05 -0500

This week, Fred Garcia stops by and if you want to learn about leading through a crisis - this is the podcast for you! Fred has worked with countless executives during crises and he gives us some incredible advice. Mary Elkordy also stops by -- we met through Geraldo, and we discuss her journey from producer to publicist and her best practices for pitching.

Living and Embodying Your Own Personal Brand

Annie Scranton — Tue, 01 Feb 2022 13:29:15 -0500

This week, I'm honored that not one, not two but THREE incredible women join me on the PR Pace Podcast! First up is Fiona Dawson, a beloved PPR client and author of the forthcoming book, "Are Bisexuals Just Greedy?" A cheeky little title, yes, but Fiona is a living embodiment of living her truth and thriving while doing so. Stephanie Groves + Leslie Bailey also stop by to discuss Indy Maven, an online platform, community and news-source for those living in the Indianapolis area. They have a really great journey + startup story that I hope you'll enjoy.

The Art of the Sell

Annie Scranton — Tue, 25 Jan 2022 12:53:01 -0500

This week, sales guru, PPR client and founder of 7th Level, Jeremy Miner, joins the podcast. I loved this interview - sales has so much that goes into it, especially psychology. We all "sell" on some level in our day-to-day ... Jeremy and his company help to make this process more efficient. He's terrific. Also joining us is Talia Tirella - she's a producer for Cheddar TV and a friend of PPR. She and I go way back ... love the tips she offers for those looking to pitch her and get their clients on Cheddar!

The Fin-Tech Episode

Annie Scranton — Thu, 20 Jan 2022 13:04:28 -0500

This is the Fin-Tech episode! PPR client Amar Gautam is the founder of Hyperlinq, a trading platform for cryptocurrencies. Also stopping by today is Spencer Israel, who is the EP of BenzingaTV. If you nerd out on tech and finance -- this is the podcast for you!

Meet Marni: the only Wing Girl you'll ever need!

Annie Scranton — Tue, 21 Dec 2021 14:25:25 -0500

Buckle up, this week's episode is FUN! Marni Kinrys, founder of the Wing Girl Method, is a beloved PPR client who -- as you may have guessed -- helps men out as a wing girl would, with great advice about communication when you're dealing with the opposite sex. I've never wanted a glass of wine as much as I did during this conversation - I hope you'll have as much fun listening as I did recording! PPR friend Yitzi Weiner also stops by to talk about his online work with some great tips for pitching Thrive and other outlets!

Full Circle: When a PR Firm Becomes the Client

Annie Scranton — Tue, 14 Dec 2021 13:20:35 -0500

This week the table's are turned! PPR former client, Crystal Proenza, joins the podcast to, of course, talk about the benefit PR brought to then-startup, Honest Buildings, when we directly worked together years ago. She has since gone on to start her own company, Growth Mindset NYC, where she helps businesses -- mine included -- figure out how to grow, and grow smartly. I just adore her and she's helped PPR so much -- maybe she can inspire your business to get to that next level! Also up is Wes Shephard, who co-hosts the Hard Factor News podcast, a favorite of PPR + its clients. If you're looking for a podcast to deliver the news in a truly non-boring way ... check this interview out!

The PR Power Women Episode

Annie Scranton — Wed, 08 Dec 2021 10:16:21 -0500

Two powerful women join the PR Pace Podcast this week! Lynn Raynault is the President + Co-Founder of Hush, a service that empowers families to take control of their digital lives and privacy. You need to hear this interview - it will change the way you think about your digital footprint. Vera Gibbons also stops by - the question isn't *what does Vera do, it's *what doesn't she do?!* Vera is a consumer spending expert, TV pundit and contributor to Yahoo! She offers fantastic tips for pitching the media.

The Travel Episode: Pitching Travel Stories to the Media

Annie Scranton — Wed, 17 Nov 2021 12:24:16 -0500

Ahead of Thanksgiving + the busy travel week, we have a great travel PR episode for you. Up first is Lee Abbamonte, the youngest person in the world to have traveled to every country on the earth. We helped launch his PR efforts and he's got a great story. Next is Paula Froelich, intrepid travel reporter + former Page Six gossip columnist. She's got insightful tips for those of you trying to pitch her.

Spotlight Interview: Liz Claman, star anchor at the Fox Business Network

Annie Scranton — Tue, 09 Nov 2021 12:25:00 -0500

We are totally fan-girling out right now and totally humbled that Liz Claman, Fox Business anchor and host of the Claman Countdown, joins us today as our spotlight interview. Liz is generous with her time and insights into her daily routine of hosting the top 3pm business news show and what she thinks makes a great guest + pitch ... very unique tips for us publicists. Enjoy!

Conservatives + the Media: Do We All Have More in Common Than We Realize?

Annie Scranton — Mon, 01 Nov 2021 15:49:28 -0400

Longtime PPR client John Hart is our first guest this week. As a staunch conservative, John has thrown himself into the climate change debate, offering smart solutions from a conservative perspective on how to fight climate change. We discuss how certain issues just shouldn't be partisan ... and how we have more in common than we all may realize. OAN Executive Producer Chris Boyle also stops by with great insights as to how to get your conservative clients featured on the network.

PR for DTC Kits: A Look Inside Startup Oral Genome

Annie Scranton — Mon, 25 Oct 2021 14:01:04 -0400

Pace PR client Dr. Tina Saw stops by the podcast this week to discuss her new, direct-to-consumer oral health kit, Oral Genome. In just a few days, a simple swap that you mail back for processing at a dental facility gives you a deep dive into your oral health- how prone you are for cavities, bad breath, gingivitis and more. Oral Genome gives you the power to take control of your mouth's health. Dr. Saw is a dream client who we've been so lucky to work with. Also stopping by this week is Brandy Whalen of Kitcaster -- she is a podcast expert herself!!! Tune in for everything you could ever want to know about the world of podcasts.

Gaming + PR: An Interview with Stakester CEO + Co-Founder, Tom Fairey

Annie Scranton — Wed, 20 Oct 2021 09:55:48 -0400

Buckle up, folks, this week's episode brings TONS of energy + info to those wanting an inside look at how PR can aide in brand awareness for startups. Stakester CEO Tom Fairey joins to discuss how the pandemic helped catapult their platform to the masses. He shares his experience working with Pace PR and how, even as a new business, they are putting a premium on employees health, mental + physical. Peter Woolfolk also stops by. Peter is a legend in PR, having worked with the Clinton administration and many other heavy-hitters. He breaks down politics + PR like the true pro he is.

Cooking with Capri Cafaro, Our Favorite Culinary Client

Annie Scranton — Wed, 13 Oct 2021 13:32:07 -0400

This week, PPR client fave Capri Cafaro joins the podcast to talk about her incredible journey from politics to cooking! She's been so fun to work with and we love to hear how PR has aided in her overall brand awareness. Longtime friend to PPR, radio producer Crissy Whalin, also stops by to talk about the art of pitching radio and why radio is here to stay!

International PR: Going Global with your Pitches

Annie Scranton — Tue, 05 Oct 2021 15:19:04 -0400

This week I'm pleased to have two incredible PR pros join me on the podcast, both with expertise in running global accounts. Pragya Dubey is the VP of Global Services & Media Analytics at Agility PR Solutions and Mike Maynard runs Napier, a UK based tech PR firm. Their insights into pitching globally and supporting global clients is invaluable.

Quilting is a PR Trend: An Interview with Our Client, Gotham Quilts

Annie Scranton — Thu, 30 Sep 2021 12:29:21 -0400

In this episode, we interview a new client and an immediate fave, Gotham Quilts. Co-founded by two extraordinary women, Gotham Quilts is a store-front in midtown Manhattan selling all things quilting and offering classes. To say they had to pivot during the pandemic would be an understatement. Their story is inspirational and I hope you'll enjoy it. Radio host + producer Tim Burg also stops by to talk about why some radio hosts enjoy more popularity over others.

Fascinating Entrepreneurs

Annie Scranton — Mon, 20 Sep 2021 12:49:35 -0400

This week, we interview the host of the very popular "Fascinating Entrepreneurs" podcast, Natasha Miller, who gives us stellar advice on how to pitch your client to be a guest on her show. Dear friend Leigh Harrington also stops by to talk about her transition from in-house comms for various think tanks to now running her own PR shop.

Surviving the OMG's in Your Media Career

Annie Scranton — Wed, 08 Sep 2021 11:15:31 -0400

This week's episode is FUN you guys! PR guru Jeremy Murphy stops by to chat about his hilarious new book, "F*ck Off, Chloe! Surviving the OMGs! and FMLs! in Your Media Career." It's a real hoot, but Jeremy also gives us the real-real on what working in agency life is like. Also, one of PPR's all time favorite clients, Andrew Stoltmann, stops by. He's the king of one-liners on cable news. You don't want to miss this episode!

An Interview with a Legend: CNBC's Bill Griffeth

Annie Scranton — Tue, 24 Aug 2021 07:39:36 -0400

I'm honored this week to interview Bill Griffeth of CNBC fame. Bill was an anchor at CNBC for decades and a veteran, class act in the field of business broadcast TV. He shares his experiences behind the camera and what he's up to now. PPR client Jay Young also stops by to talk about his business of investing in the oil + gas industry.

PR + Advertising: An Interview with Nick Primola of the ANA

Annie Scranton — Tue, 17 Aug 2021 08:43:23 -0400

In this episode, Nick Primola of the ANA (Association of National Advertisers) stops by to discuss the work he's doing, specifically with the Growth Council + its upcoming Global Day of Learning. As client of PPR, it's an interesting conversation about the intersection of PR + advertising. Medical reporter Lynn Allison of Newsmax Health also stops by and talks about her journey as a reporter and reporting during a pandemic.

Covid Continues: An Interview with Leading Virologist Dr. Angela Rasmussen

Annie Scranton — Tue, 10 Aug 2021 08:01:54 -0400

As the delta variant rages on, we speak with PPR friend + client Dr. Angela Rasmussen about her meteoric rise to media fame on the heels of the pandemic. She shares with us the good, the bad and the ugly about being in the media spotlight. Science writer Tara Haelle also drops by and she fills us in on the process of fact-checking when it comes to in-depth scientific pieces. She also offers great tips for publicists looking to pitch her!

Sustainability + PR: An Interview with Trivium Packaging

Annie Scranton — Thu, 05 Aug 2021 15:53:46 -0400

Pace PR is proud to work with Trivium Packing, a leader in aluminum packaging. You probably don't think about who makes the can for the canned goods you buy, or your shampoo bottle, etc. Chances are high that Trivium Packaging is the one behind it! What you also many not know is that certain materials, like aluminum, can be recycled endlessly, making it a much more sustainable choice. I speak with Ann Halvorsen, VP of Global Comms, about their sustainability efforts and much more in this episode. Also dropping by is Alisa Wolfson, an incredible freelance writer who interviews our clients frequently for MartketWatch. She has some great pitching tips for all the PR pros listening. Hope you enjoy this week's episode!

Luxury PR for Jewelry + Accessories

Annie Scranton — Wed, 28 Jul 2021 12:23:53 -0400

If you love jewelry, accessories + luxury -- this is the episode for you! We interview beloved client Gina Feldman Love, founder of Auvere, a direct-to-consumer 22+24 karat gold jewelry brand. Her pieces are incredible and so is she, inside and out. We talk about her career path and how PR has helped to boost her brand. Harman Pradhan also stops by. Harman has an illustrious career covering accessories + fashion for most of the major magazines. She offers some really great tips for pitching to those outlets!

Public Relations for Dummies!

Annie Scranton — Mon, 19 Jul 2021 15:01:55 -0400

We're honored this week to be joined by Eric Yaverbaum, author of "Public Relations for Dummies." He's such a fun interview and is in the throws of an epic PR career. My good buddy Jay Jones also stops by. Jay and I go way back from the Geraldo days and now he runs Always On PR, helping his clients get on TV.

Startup PR! Publicizing a New Mobile Spa

Annie Scranton — Wed, 07 Jul 2021 14:03:37 -0400

This week we're joined by PPR client Michaela Milano, who runs Mobile Meraki, a brand new mobile spa on Long Island. We talk about how PR has helped her new business and what's ahead for their company. Also joining us this week is Bold TV producer, Cheyenne Reid, who talks to us about this fun and insightful TV network.

The Finance Episode: Conscious Investing + Cheddar TV

Annie Scranton — Tue, 22 Jun 2021 11:56:21 -0400

This week, PPR client Eva Yazhari stops by to talk about her new book "The Good Your Money Can Do" and her life's work + passion in the space of conscious investing. Francesca Conti, intrepid producer with Cheddar TV, joins as our FIRST in-person podcast guest + offers insights into pitching day-of-news producers.

Pitching Freelancers: An Inside Look

Annie Scranton — Tue, 15 Jun 2021 10:01:26 -0400

This episode we talk to longtime freelance journalist, Michael Stahl. Michael has written for every publication under the sun like Rolling Stone, Vice, Huffington Post and more. He goes deep into what makes a pitch great and what just doesn't work -- he even reads two on air! PPR friend Susan Lindner also stops by -- Susan helps her clients with story telling ... something she calls Innovation Storytelling. Listen and learn what it's all about!

The Parenting Episode: PR for parenting + education

Annie Scranton — Mon, 07 Jun 2021 15:14:54 -0400

We kick off this parenting episode with Pace PR client Jen Mendelsohn, co-founder of Braintrust, a platform that connects parents with teachers available for tutoring. Also joining us is Susan Borison, editor of Your Teen, a magazine with all sorts of great advice for parents of teenagers.

Cannabis in the Media

Annie Scranton — Tue, 01 Jun 2021 10:33:02 -0400

It's the cannabis episode! This week we talk with client Joe Schrank of The Heavenly Center, a new rehab in LA that's using cannabis (yes, cannabis) to medically treat patients with opioid addictions. Controversial, for sure, but proving to work. Jeremy Berke from BI also stops by to share with us how he likes to work with publicists and some best practices for pitching.

"Make a lot of Money, Help a lot of People, Have a lot of Fun!"

Annie Scranton — Thu, 20 May 2021 15:47:32 -0400

This episode *will* leave you inspired! Our first guest is entrepreneur Sheila Marmon, the founder + CEO of Mirror Digital, an interactive media + advertising company. Sheila is heavily involved in DEI issues and I was so honored to interview her. David Meltzer also drops by. If you don't know who David is, you WILL! He is an entrepreneur, coach and LinkedIn Live + podcast host who *will give you a recipe for success!

Pitching the Conservative POV

Annie Scranton — Wed, 12 May 2021 16:10:20 -0400

This week we focus on the conservative perspective. Pace PR client, T.W. Shannon joins us, to discuss his role as the CEO of the Chickasaw Community Bank and conservative political commentator. Journalist, TV host and think tank fellow Carrie Sheffield also stops by to talk about the media and how right/left journalism has progressed.

PR for the Security + Cybersecurity Real: An Interview with Monica Palmer of Concentric

Annie Scranton — Fri, 30 Apr 2021 11:59:32 -0400

Security firms need PR, too! And in many ways, this sector needs even more thoughtfulness when promoting to the public, based on the sensitive nature of the industry's clients. We talk with PPR client Monica Palmer of Concentric about her role as Marketing Manager and how PR has helped spread the word about their company. Veteran CBS reporter and anchor Susan Koeppen also stops by to talk about local vs. national and life after TV.

The Power of Poetry: A Conversation with Poet Aaron Poochigian

Annie Scranton — Tue, 20 Apr 2021 09:30:10 -0400

Poetry is having a moment! Check out this super interesting interview with our client, poet Aaron Poochigian -- he reads a pandemic poem to me and it's SO good!! Anjalee Khemlani also stops by. She is a healthcare reporter for Yahoo! Finance and we have a great chat about the future of media (hint: it may be TikTok!).

Innovation + Ingenuity: Two Tastemakers in the PR Game

Annie Scranton — Thu, 15 Apr 2021 15:16:33 -0400

If you geek out over innovation + ingenuity ... this is the episode for you! We talk with two amazing guests: Scott Kirsner, who runs Innovation Leader + Adam Johnson, author of the Bullseye Brief newsletter. From the future of work, to shining a light on exciting new tech companies and the PR game behind it ... this episode will get you thinking.

The New York Episode: NYC doc Dyan Hes + WNBC Alum Jane Hanson

Annie Scranton — Fri, 09 Apr 2021 10:38:31 -0400

If you love strong, bold New York women this is the episode for you! We begin by interviewing longtime PPR client, Dr. Dyan Hes, who runs Gramercy Pediatrics. Legendary NYC anchor + reporter Jane Hanson also stops by to talk about life after local news and her thriving media training consultancy.

The Resurgence of Court TV

Annie Scranton — Wed, 31 Mar 2021 12:26:49 -0400

In this episode we talk with Court TV anchor Julie Grant about the growing popularity of Court TV from its relaunch. We also chat with PPR client Josh Knauer, co-founder Jumpscale, a wellness-focused business consulting firm that helps companies improve impact and support financial and organizational wellbeing. PR has definitely helped his business- tune it to hear how!

The UK Episode! Meghan Markle, Pitching UK Media and So Much More

Annie Scranton — Thu, 18 Mar 2021 13:27:35 -0400

This week we have two fantastic British PR pros joining the podcast: Nick Braund of Words + Pixels and Rob Goldstone of Oui2. If you're Royals obsessed or trying to break into media across the pod, this is the episode for you.

Tech PR, Conservative PR + Meghan Markle ... What More Could You Ask For?!

Annie Scranton — Tue, 09 Mar 2021 13:53:05 -0500

This week, we talk with Ed Zitron, a master in the world of tech PR. He offers blunt analysis of the space with some pretty easy tips for pitching tech reporters. Dear friend Alex Rosenwald who runs Comms for the Washington Examiner also stops by to talk about the future of conservative media. And of course, we had to end on the PR aspect of Prince Harry + Meghan Markle's bombshell Oprah Interview! It's all here guys!

The Sports Episode: Pro Athlete Haley Rosen on Pivoting from Athletics to Entrepreneurship

Annie Scranton — Wed, 03 Mar 2021 13:54:21 -0500

This week we focus on sports! Haley Rosen joins us to chat about her journey from pro soccer star to startup founder of Just Women's Sports. Journalist Brett Smiley stops by to share insights into sports reporting, the new world of sports betting media and how to best pitch in this arena. Get it?!

Pitching Wellness: Chatting with Celebrity Nutritionist + New Author, Dr. Daryl Gioffre

Annie Scranton — Wed, 24 Feb 2021 14:22:39 -0500

PPR Client Dr. Daryl Gioffre talks with us about his new book "Get Off Your Sugar" and how the media has helped in his book campaign. We also interview Paula Rizzo, medical + health producer turned business owner + author.

The Importance of Branding + Marketing Before PR Efforts Begin

Annie Scranton — Fri, 19 Feb 2021 08:13:41 -0500

This week, marketing + branding expert Jinja Birkenbeuel joins the podcast to discuss why, without marketing + branding efforts in place, PR outreach will likely not be effective. Also joining is financial news producer Lizzie O'Neil.

Pitching Hawaii: An Interview with KITV's Maleko McDonnell

Annie Scranton — Fri, 12 Feb 2021 12:42:47 -0500

In this episode we talk to Maleko McDonnell, an on-air reporter for the ABC affiliate KITV out of Honolulu. We also chat with longtime PPR client, the CEO of Concern Worldwide US, Colleen Kelly.

Pivoting in the Pandemic: How Brands Survived & Thrived

Annie Scranton — Wed, 03 Feb 2021 15:42:38 -0500

Retail Apocalypse. Cancel Everything. You remember these phrases, right? Today we're talking to Mark Kohlenberg of WDM (Well Dressed Men) about his premium men's footwear + accessories businesses and their strategy during this pandemic. Also joining us is Breana Murphy of Mansueto Ventures, which runs Inc. + Fast Company magazines. As the head of live events, pivoting during the pandemic was her main job.

How to Pitch Rachael Ray

Annie Scranton — Thu, 28 Jan 2021 15:58:05 -0500

In this episode with speak with longtime Rachael Ray producer + executive Tommy Crudup; Pace PR client Ryan Payne of Payne Capital Management; and my take on the Bernie Sanders memes!

Inauguration Episode! The Boost We All Needed

Annie Scranton — Thu, 21 Jan 2021 15:28:13 -0500

The Inauguration Episode! My take on how Biden's inauguration was the day/moment so many of us needed. I talk Craig Greiwe, a marketing guru with Rogers & Cowan who explains ... what IS marketing? Plus an interview with my dear friend and media darling, Denise Albert of The Moms.

The PR Pace: PR for Financial Services + Local TV News Secrets Revealed

Annie Scranton — Wed, 13 Jan 2021 10:53:25 -0500

In this episode we speak to PPR client CPA Paul Miller, former local TV news anchor Donna Adamo and my take on corporations pulling back from donations to the Senators who did not vote to certify Biden's election.

Hilaria - Thank you, but also, Why?

Annie Scranton — Wed, 06 Jan 2021 13:30:57 -0500

In this episode we talk to Dr. Leo Nissola about the coronavirus + how the media has helped him to not only grow his profile, but also to spread accurate information on the virus. Veteran TV producer Andy Hoffman joins for a walk down memory lane, all the way back to the OJ Simpson trial. And we end on ... what else? HILARIA!!!

It's The Real Santa -- Seriously, Santa is on this episode!!

Annie Scranton — Mon, 21 Dec 2020 11:01:45 -0500

In what may be PPR's favorite client, today we talk to SANTA -- from ItsTheRealSanta.com along with the lovely Hitha Herzog, a top retail reporter + dear friend.

All Things Celebrities: A Therapist to the Stars, a Former Gossip Reporter and the new KFC Flick

Annie Scranton — Tue, 15 Dec 2020 09:19:04 -0500

The PR Pace: Flying Private with Jet It's CEO

Annie Scranton — Wed, 02 Dec 2020 15:49:54 -0500

This episode explores the ins and outs of ABC News with intrepid producer David Perozzi. Host Annie Pace Scranton also interviews Pace PR client Glenn Gonzales, who runs the private aviation company Jet It.

The PR Pace: Talking TV -- booking tips + how the media can help your business

Annie Scranton — Wed, 25 Nov 2020 11:43:50 -0500

In this episode, Annie talks to former producer Lindsay Carlton about booking for live cable news + her journey into medical news production. Pace PR client attorney Richard Roth also joins, sharing how PR has benefitted his law firm.