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    <title>The Podcast Marketing Experiment</title>
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    <description>Have you ever tried podcast marketing? I have a hypothesis: People don't love content; they love content CREATORS. You can find content anywhere, but no one can find content produced by YOU anywhere. This podcast invites you into an experiment. Join me, Steve Schramm, in a journey to create and produce a network of podcasts hosted by...me (with the occasional guest). I don't have all the answers, but I do have ALL the questions, and I'm looking forward to doing this experiment with you along for the ride.</description>
    <copyright>© 2025 Steve Schramm</copyright>
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    <pubDate>Wed, 23 Jul 2025 07:34:33 -0700</pubDate>
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      <title>The Podcast Marketing Experiment</title>
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    <itunes:author>Steve Schramm</itunes:author>
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    <itunes:summary>Have you ever tried podcast marketing? I have a hypothesis: People don't love content; they love content CREATORS. You can find content anywhere, but no one can find content produced by YOU anywhere. This podcast invites you into an experiment. Join me, Steve Schramm, in a journey to create and produce a network of podcasts hosted by...me (with the occasional guest). I don't have all the answers, but I do have ALL the questions, and I'm looking forward to doing this experiment with you along for the ride.</itunes:summary>
    <itunes:subtitle>Have you ever tried podcast marketing.</itunes:subtitle>
    <itunes:keywords>podcasting, marketing, business, blogs, storytelling</itunes:keywords>
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      <itunes:name>Steve Schramm</itunes:name>
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    <itunes:complete>No</itunes:complete>
    <itunes:explicit>No</itunes:explicit>
    <item>
      <title>The BIGGEST Problem with Podcasting</title>
      <itunes:episode>10</itunes:episode>
      <podcast:episode>10</podcast:episode>
      <itunes:title>The BIGGEST Problem with Podcasting</itunes:title>
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      <description>
        <![CDATA[<p>If you've tried podcasting, one of the biggest problems is traffic. Podcasting is a difficult traffic medium. It can be a challenge to get people acquainted with your content, and even more difficult to keep them coming back for more. But don't worry, there are ways to overcome this obstacle and grow your audience! In this episode, I'll share some tips on how to promote your podcast and attract listeners. Stay tuned for more great information on podcasting!</p>]]>
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        <![CDATA[<p>If you've tried podcasting, one of the biggest problems is traffic. Podcasting is a difficult traffic medium. It can be a challenge to get people acquainted with your content, and even more difficult to keep them coming back for more. But don't worry, there are ways to overcome this obstacle and grow your audience! In this episode, I'll share some tips on how to promote your podcast and attract listeners. Stay tuned for more great information on podcasting!</p>]]>
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      <pubDate>Fri, 13 May 2022 07:22:41 -0700</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/a3c949ef/293bfc0b.mp3" length="7293206" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>452</itunes:duration>
      <itunes:summary>If you've tried podcasting, one of the biggest problems is traffic. Podcasting is a difficult traffic medium. It can be a challenge to get people acquainted with your content, and even more difficult to keep them coming back for more. But don't worry, there are ways to overcome this obstacle and grow your audience! In this episode, I'll share some tips on how to promote your podcast and attract listeners. Stay tuned for more great information on podcasting!</itunes:summary>
      <itunes:subtitle>If you've tried podcasting, one of the biggest problems is traffic. Podcasting is a difficult traffic medium. It can be a challenge to get people acquainted with your content, and even more difficult to keep them coming back for more. But don't worry, the</itunes:subtitle>
      <itunes:keywords>podcasting, marketing, business, blogs, storytelling</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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      <title>The Importance of Podcasting as a Thought Leadership Tool</title>
      <itunes:episode>9</itunes:episode>
      <podcast:episode>9</podcast:episode>
      <itunes:title>The Importance of Podcasting as a Thought Leadership Tool</itunes:title>
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        <![CDATA[<p>It seems like everywhere you turn these days, someone is talking about podcasting. And if you're like most people, you may be wondering what all the fuss is about. Is podcasting really that big of a deal? The answer is yes - podcasting is becoming an increasingly popular way to share your thoughts and ideas with the world. Tune in to today’s episode and I will explain why podcasting is such a valuable thought leadership tool.</p>]]>
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        <![CDATA[<p>It seems like everywhere you turn these days, someone is talking about podcasting. And if you're like most people, you may be wondering what all the fuss is about. Is podcasting really that big of a deal? The answer is yes - podcasting is becoming an increasingly popular way to share your thoughts and ideas with the world. Tune in to today’s episode and I will explain why podcasting is such a valuable thought leadership tool.</p>]]>
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      <pubDate>Sat, 09 Apr 2022 02:37:31 -0700</pubDate>
      <author>Steve Schramm</author>
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      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>396</itunes:duration>
      <itunes:summary>It seems like everywhere you turn these days, someone is talking about podcasting. And if you're like most people, you may be wondering what all the fuss is about. Is podcasting really that big of a deal? The answer is yes - podcasting is becoming an increasingly popular way to share your thoughts and ideas with the world. Tune in to today’s episode and I will explain why podcasting is such a valuable thought leadership tool.</itunes:summary>
      <itunes:subtitle>It seems like everywhere you turn these days, someone is talking about podcasting. And if you're like most people, you may be wondering what all the fuss is about. Is podcasting really that big of a deal? The answer is yes - podcasting is becoming an incr</itunes:subtitle>
      <itunes:keywords>podcasting, marketing, business, blogs, storytelling</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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    <item>
      <title>Introducing Theology on the Road</title>
      <itunes:episode>8</itunes:episode>
      <podcast:episode>8</podcast:episode>
      <itunes:title>Introducing Theology on the Road</itunes:title>
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      <description>
        <![CDATA[<p>Join us in this month’s episode of the Podcast Marketing Experiment, where we introduce to you, Theology on the Road—a podcast dedicated to engaging with theology in everyday life. We believe that theology should be accessible to everyone, so we'll be exploring important concepts and ideas in a way that is fun and easy to understand.</p>]]>
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      <content:encoded>
        <![CDATA[<p>Join us in this month’s episode of the Podcast Marketing Experiment, where we introduce to you, Theology on the Road—a podcast dedicated to engaging with theology in everyday life. We believe that theology should be accessible to everyone, so we'll be exploring important concepts and ideas in a way that is fun and easy to understand.</p>]]>
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      <pubDate>Fri, 04 Mar 2022 21:04:16 -0800</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/20ad9ee7/0f357c84.mp3" length="2585178" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>158</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Join us in this month’s episode of the Podcast Marketing Experiment, where we introduce to you, Theology on the Road—a podcast dedicated to engaging with theology in everyday life. We believe that theology should be accessible to everyone, so we'll be exploring important concepts and ideas in a way that is fun and easy to understand.</p>]]>
      </itunes:summary>
      <itunes:keywords>podcasting, marketing, business, blogs, storytelling</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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    <item>
      <title>Introducing Storyworld!</title>
      <itunes:episode>7</itunes:episode>
      <podcast:episode>7</podcast:episode>
      <itunes:title>Introducing Storyworld!</itunes:title>
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      <description>
        <![CDATA[<p>On today's episode, I introduce you to a brand new podcast we've started called Storyworld! It's all about the combo of storytelling in marketing and fiction. Listen today by searching for "Storyworld" in your podcast player of choice. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On today's episode, I introduce you to a brand new podcast we've started called Storyworld! It's all about the combo of storytelling in marketing and fiction. Listen today by searching for "Storyworld" in your podcast player of choice. </p>]]>
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      <pubDate>Thu, 03 Feb 2022 10:04:14 -0800</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/ff95a10a/9393a756.mp3" length="3195381" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>196</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On today's episode, I introduce you to a brand new podcast we've started called Storyworld! It's all about the combo of storytelling in marketing and fiction. Listen today by searching for "Storyworld" in your podcast player of choice. </p>]]>
      </itunes:summary>
      <itunes:keywords>podcasting, marketing, business, blogs, storytelling</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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    <item>
      <title>Introducing the Bible Nerd Podcast</title>
      <itunes:episode>6</itunes:episode>
      <podcast:episode>6</podcast:episode>
      <itunes:title>Introducing the Bible Nerd Podcast</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">01a3878d-0ac6-4cdc-ac5f-7986344097bc</guid>
      <link>https://share.transistor.fm/s/0e4d070f</link>
      <description>
        <![CDATA[<p>In this episode of the Podcast Marketing Experiment, I introduce you to the Bible Nerd Podcast, where we explore the world of the Bible, help you fall more in love with the Bible, and build a thoughtful defense for the Christian worldview.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of the Podcast Marketing Experiment, I introduce you to the Bible Nerd Podcast, where we explore the world of the Bible, help you fall more in love with the Bible, and build a thoughtful defense for the Christian worldview.</p>]]>
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      <pubDate>Mon, 10 Jan 2022 03:24:06 -0800</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/0e4d070f/3d3669d3.mp3" length="4153365" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>256</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of the Podcast Marketing Experiment, I introduce you to the Bible Nerd Podcast, where we explore the world of the Bible, help you fall more in love with the Bible, and build a thoughtful defense for the Christian worldview.</p>]]>
      </itunes:summary>
      <itunes:keywords>podcasting, marketing, business, blogs, storytelling</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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    <item>
      <title>Introducing the Faith-Full Business Podcast</title>
      <itunes:episode>4</itunes:episode>
      <podcast:episode>4</podcast:episode>
      <itunes:title>Introducing the Faith-Full Business Podcast</itunes:title>
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      <link>https://share.transistor.fm/s/f5f35161</link>
      <description>
        <![CDATA[<p>Introducing the Faith-Full Business Podcast, my faith-based podcast that looks at business through a Christian lens.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Introducing the Faith-Full Business Podcast, my faith-based podcast that looks at business through a Christian lens.</p>]]>
      </content:encoded>
      <pubDate>Thu, 02 Dec 2021 13:43:13 -0800</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/f5f35161/2a6cdc9e.mp3" length="3181037" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>195</itunes:duration>
      <itunes:summary>Introducing the Faith-Full Business Podcast, my faith-based podcast that looks at business through a Christian lens.</itunes:summary>
      <itunes:subtitle>Introducing the Faith-Full Business Podcast, my faith-based podcast that looks at business through a Christian lens.</itunes:subtitle>
      <itunes:keywords>podcasting, marketing, business, blogs, storytelling</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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      <title>Introducing Marketing for the Rest of Us</title>
      <itunes:episode>3</itunes:episode>
      <podcast:episode>3</podcast:episode>
      <itunes:title>Introducing Marketing for the Rest of Us</itunes:title>
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      <link>https://share.transistor.fm/s/622f3a31</link>
      <description>
        <![CDATA[<p>Introducing the first podcast in Podcast Marketing Experiment, Marketing for the Rest of Us! In this PME episode, I introduce you to this new podcast and share my vision for it.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Introducing the first podcast in Podcast Marketing Experiment, Marketing for the Rest of Us! In this PME episode, I introduce you to this new podcast and share my vision for it.</p>]]>
      </content:encoded>
      <pubDate>Thu, 04 Nov 2021 09:06:42 -0700</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/622f3a31/748dc4e8.mp3" length="5950968" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>368</itunes:duration>
      <itunes:summary>Introducing the first podcast in Podcast Marketing Experiment, Marketing for the Rest of Us! In this PME episode, I introduce you to this new podcast and share my vision for it.</itunes:summary>
      <itunes:subtitle>Introducing the first podcast in Podcast Marketing Experiment, Marketing for the Rest of Us! In this PME episode, I introduce you to this new podcast and share my vision for it.</itunes:subtitle>
      <itunes:keywords>podcasting, marketing, business, blogs, storytelling</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
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      <title>The BET: Capitalizing on Audio and the Logic of Podcasting for Business</title>
      <itunes:episode>2</itunes:episode>
      <podcast:episode>2</podcast:episode>
      <itunes:title>The BET: Capitalizing on Audio and the Logic of Podcasting for Business</itunes:title>
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      <link>https://share.transistor.fm/s/6ee13053</link>
      <description>
        <![CDATA[<p>In a day where there are SO many content options to choose from, WHY and WHEN should you choose a podcast over another form of content marketing? That's the topic of our discussion in this episode of the Podcast Marketing Experiment.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In a day where there are SO many content options to choose from, WHY and WHEN should you choose a podcast over another form of content marketing? That's the topic of our discussion in this episode of the Podcast Marketing Experiment.</p>]]>
      </content:encoded>
      <pubDate>Thu, 30 Sep 2021 05:40:39 -0700</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/6ee13053/27f45c0f.mp3" length="25070422" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>1563</itunes:duration>
      <itunes:summary>In a day where there are SO many content options to choose from, WHY and WHEN should you choose a podcast over another form of content marketing?</itunes:summary>
      <itunes:subtitle>In a day where there are SO many content options to choose from, WHY and WHEN should you choose a podcast over another form of content marketing?</itunes:subtitle>
      <itunes:keywords>podcasting, marketing, business, blogs, storytelling</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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      <title>The WHAT - Using Multiple Podcasts as a Marketing Strategy</title>
      <itunes:episode>1</itunes:episode>
      <podcast:episode>1</podcast:episode>
      <itunes:title>The WHAT - Using Multiple Podcasts as a Marketing Strategy</itunes:title>
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      <link>https://share.transistor.fm/s/41344096</link>
      <description>
        <![CDATA[<p>Podcasting is an INCREDIBLE medium for sharing your messages. But you know what's better than A podcast? MULTIPLE podcasts...at least, I think. And that's the experiment.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Podcasting is an INCREDIBLE medium for sharing your messages. But you know what's better than A podcast? MULTIPLE podcasts...at least, I think. And that's the experiment.</p>]]>
      </content:encoded>
      <pubDate>Tue, 28 Sep 2021 05:05:10 -0700</pubDate>
      <author>Steve Schramm</author>
      <enclosure url="https://media.transistor.fm/41344096/f7103cff.mp3" length="14580594" type="audio/mpeg"/>
      <itunes:author>Steve Schramm</itunes:author>
      <itunes:duration>908</itunes:duration>
      <itunes:summary>Podcasting is an INCREDIBLE medium for sharing your messages. But you know what's better than A podcast? MULTIPLE podcasts...at least, I think. And that's the experiment.</itunes:summary>
      <itunes:subtitle>Podcasting is an INCREDIBLE medium for sharing your messages. But you know what's better than A podcast? MULTIPLE podcasts...at least, I think. And that's the experiment.</itunes:subtitle>
      <itunes:keywords>podcasting, marketing, business, blogs, storytelling</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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