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    <description>Sit down with today's top brands and podcasters to learn the secrets of successful podcasting. Each episode, we will get an inside look at how podcasters are planning, recording and publishing their podcasts, all while hearing their unique stories on how they built and grew their audiences. Tune in to learn how to build and manage your own podcast series!</description>
    <copyright>© 2019 Devenio Podcasts</copyright>
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    <pubDate>Fri, 05 Sep 2025 13:46:17 -0400</pubDate>
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      <title>The Podcast Insider</title>
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    <itunes:author>Devenio Podcasts</itunes:author>
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    <itunes:summary>Sit down with today's top brands and podcasters to learn the secrets of successful podcasting. Each episode, we will get an inside look at how podcasters are planning, recording and publishing their podcasts, all while hearing their unique stories on how they built and grew their audiences. Tune in to learn how to build and manage your own podcast series!</itunes:summary>
    <itunes:subtitle>Sit down with today's top brands and podcasters to learn the secrets of successful podcasting.</itunes:subtitle>
    <itunes:keywords>podcast, podcasts, podcaster, podcasting, productions, content, recording, audio</itunes:keywords>
    <itunes:owner>
      <itunes:name>Devin McDonnell</itunes:name>
      <itunes:email>info@deveniopodcasts.com</itunes:email>
    </itunes:owner>
    <itunes:complete>No</itunes:complete>
    <itunes:explicit>No</itunes:explicit>
    <item>
      <title>How To Promote Your Podcast With Really Good Emails</title>
      <itunes:episode>6</itunes:episode>
      <podcast:episode>6</podcast:episode>
      <itunes:title>How To Promote Your Podcast With Really Good Emails</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <description>
        <![CDATA[<p>After you’ve planned, recorded and published your podcast, you now need to find ways to spread the word. And while there are many ways to do this, few are as powerful as email marketing. Building a community and communicating directly with your audience via email is a great way to keep your listeners informed and engaged between episodes. But with thousands of emails filling the inbox, how can you be sure you’re cutting through the noise and reaching the people that matter?</p><p><br></p><p>In the first episode of 2020, we sat down with <a href="https://twitter.com/whale?s=20">Matthew Smith</a> and <a href="https://twitter.com/mtthlbg?s=20">Matt Helbig</a> of <a href="https://reallygoodemails.com/">Really Good Emails</a>, to talk about how to create your very own email marketing or newsletter campaign that will stand out in the inbox and encourage your audience to listen and subscribe. We even run through some real podcast emails and point out exactly what makes them really good! Follow along with the links below!</p><p><br></p><p><strong>Podcast Email Examples</strong></p><ol><li>HBR Work Advice Podcast - <a href="https://reallygoodemails.com/emails/introducing-hbrs-new-work-advice-podcast/">https://reallygoodemails.com/emails/introducing-hbrs-new-work-advice-podcast/</a></li><li>Time Sensitive Podcast - <a href="https://reallygoodemails.com/emails/time-sensitive-podcast-ep-8-stefan-sagmeister/">https://reallygoodemails.com/emails/time-sensitive-podcast-ep-8-stefan-sagmeister/</a></li><li>Basecamp Rework Podcast - <a href="https://reallygoodemails.com/emails/did-you-know-basecamp-has-a-podcast/">https://reallygoodemails.com/emails/did-you-know-basecamp-has-a-podcast/</a></li></ol><p><br></p><p><strong>Newsletter building tools</strong></p><p>Revue - https://www.getrevue.co</p><p>TinyLetter - https://tinyletter.com</p><p><br></p><p><strong>Typography Books</strong></p><ol><li><a href="https://www.amazon.com/Web-Typography-designing-typography-responsive/dp/099566420X/ref=sr_1_3?crid=2G9QP0UU0MO40&amp;keywords=web+typography&amp;qid=1580440875&amp;s=books&amp;sprefix=web+typography%2Cstripbooks%2C132&amp;sr=1-3">Web Typography</a> - Richard Rutter</li><li><a href="https://www.amazon.com/Elements-Typographic-Style-Version-Anniversary/dp/0881792128/ref=sr_1_1?crid=18J5BVQFPG3LG&amp;keywords=elements+of+typographic+style&amp;qid=1580440928&amp;s=books&amp;sprefix=elements+of+typography%2Cstripbooks%2C138&amp;sr=1-1">Elements of Typographical Style</a> - Robert Bringhurst</li></ol><p><br></p><p><strong>Other links</strong></p><ol><li>Unspam Conference - <a href="https://unspam.reallygoodemails.com/">https://unspam.reallygoodemails.com</a></li></ol>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>After you’ve planned, recorded and published your podcast, you now need to find ways to spread the word. And while there are many ways to do this, few are as powerful as email marketing. Building a community and communicating directly with your audience via email is a great way to keep your listeners informed and engaged between episodes. But with thousands of emails filling the inbox, how can you be sure you’re cutting through the noise and reaching the people that matter?</p><p><br></p><p>In the first episode of 2020, we sat down with <a href="https://twitter.com/whale?s=20">Matthew Smith</a> and <a href="https://twitter.com/mtthlbg?s=20">Matt Helbig</a> of <a href="https://reallygoodemails.com/">Really Good Emails</a>, to talk about how to create your very own email marketing or newsletter campaign that will stand out in the inbox and encourage your audience to listen and subscribe. We even run through some real podcast emails and point out exactly what makes them really good! Follow along with the links below!</p><p><br></p><p><strong>Podcast Email Examples</strong></p><ol><li>HBR Work Advice Podcast - <a href="https://reallygoodemails.com/emails/introducing-hbrs-new-work-advice-podcast/">https://reallygoodemails.com/emails/introducing-hbrs-new-work-advice-podcast/</a></li><li>Time Sensitive Podcast - <a href="https://reallygoodemails.com/emails/time-sensitive-podcast-ep-8-stefan-sagmeister/">https://reallygoodemails.com/emails/time-sensitive-podcast-ep-8-stefan-sagmeister/</a></li><li>Basecamp Rework Podcast - <a href="https://reallygoodemails.com/emails/did-you-know-basecamp-has-a-podcast/">https://reallygoodemails.com/emails/did-you-know-basecamp-has-a-podcast/</a></li></ol><p><br></p><p><strong>Newsletter building tools</strong></p><p>Revue - https://www.getrevue.co</p><p>TinyLetter - https://tinyletter.com</p><p><br></p><p><strong>Typography Books</strong></p><ol><li><a href="https://www.amazon.com/Web-Typography-designing-typography-responsive/dp/099566420X/ref=sr_1_3?crid=2G9QP0UU0MO40&amp;keywords=web+typography&amp;qid=1580440875&amp;s=books&amp;sprefix=web+typography%2Cstripbooks%2C132&amp;sr=1-3">Web Typography</a> - Richard Rutter</li><li><a href="https://www.amazon.com/Elements-Typographic-Style-Version-Anniversary/dp/0881792128/ref=sr_1_1?crid=18J5BVQFPG3LG&amp;keywords=elements+of+typographic+style&amp;qid=1580440928&amp;s=books&amp;sprefix=elements+of+typography%2Cstripbooks%2C138&amp;sr=1-1">Elements of Typographical Style</a> - Robert Bringhurst</li></ol><p><br></p><p><strong>Other links</strong></p><ol><li>Unspam Conference - <a href="https://unspam.reallygoodemails.com/">https://unspam.reallygoodemails.com</a></li></ol>]]>
      </content:encoded>
      <pubDate>Fri, 31 Jan 2020 07:00:00 -0500</pubDate>
      <author>Devenio Podcasts</author>
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      <itunes:author>Devenio Podcasts</itunes:author>
      <itunes:duration>2938</itunes:duration>
      <itunes:summary>After you’ve planned, recorded and published your podcast, you now need to find ways to spread the word. And while there are many ways to do this, few are as powerful as email marketing. Building a community and communicating directly with your audience via email is a great way to keep your listeners informed and engaged between episodes. But with thousands of emails filling the inbox, how can you be sure you’re cutting through the noise and reaching the people that matter?

In the first episode of 2020, we sat down with Matthew Smith and Matt Helbig of Really Good Emails, to talk about how to create your very own email marketing or newsletter campaign that will stand out in the inbox and encourage your audience to listen and subscribe. We even run through some real podcast emails and point out exactly what makes them really good! Follow along with the links below!</itunes:summary>
      <itunes:subtitle>After you’ve planned, recorded and published your podcast, you now need to find ways to spread the word. And while there are many ways to do this, few are as powerful as email marketing. Building a community and communicating directly with your audience v</itunes:subtitle>
      <itunes:keywords>podcast, podcasts, podcaster, podcasting, productions, content, recording, audio</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode Formatting: 3 Ways To Take Your Podcast To The Next Level</title>
      <itunes:episode>5</itunes:episode>
      <podcast:episode>5</podcast:episode>
      <itunes:title>Episode Formatting: 3 Ways To Take Your Podcast To The Next Level</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/8a6f2b33</link>
      <description>
        <![CDATA[<p>When it comes to formatting, the interview is the easiest choice for podcasters to make. Its simple format makes it easy to produce over time and it can work for almost any podcast niche. But while the interview has proven to be the most accessible format for podcasters, it's not the only option we have at our disposal.</p><p><br></p><p>We all love a good story and experimenting with a more narrative format is a creative way to spice up your podcast and keep your audience fully engaged. We've seen the success of podcast powerhouses like Serial and Gimlet Media utilize this but how can podcasters build a similar experience without the large budget, staff and resources of these juggernauts? Where do we even start?</p><p><br></p><p>To explore this, we sat down with <a href="https://twitter.com/brandonhull?s=20">Brandon Hull</a>, host of the <a href="https://podcasts.apple.com/us/podcast/freelance-to-founder/id1200512615">Freelance to Founder</a> podcast and co-founder of <a href="https://hellocast.com/">HelloCast</a> to discuss how you can start taking the next step with your podcast formatting and begin creating a more engaging listening experience for your audience. During the episode we discuss:</p><ul><li>Three formatting options you can start to using right now</li><li>How to use your existing interview recording to build into a larger narrative experience</li><li>The importance of understanding storytelling basics</li><li>Plus much more!</li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>When it comes to formatting, the interview is the easiest choice for podcasters to make. Its simple format makes it easy to produce over time and it can work for almost any podcast niche. But while the interview has proven to be the most accessible format for podcasters, it's not the only option we have at our disposal.</p><p><br></p><p>We all love a good story and experimenting with a more narrative format is a creative way to spice up your podcast and keep your audience fully engaged. We've seen the success of podcast powerhouses like Serial and Gimlet Media utilize this but how can podcasters build a similar experience without the large budget, staff and resources of these juggernauts? Where do we even start?</p><p><br></p><p>To explore this, we sat down with <a href="https://twitter.com/brandonhull?s=20">Brandon Hull</a>, host of the <a href="https://podcasts.apple.com/us/podcast/freelance-to-founder/id1200512615">Freelance to Founder</a> podcast and co-founder of <a href="https://hellocast.com/">HelloCast</a> to discuss how you can start taking the next step with your podcast formatting and begin creating a more engaging listening experience for your audience. During the episode we discuss:</p><ul><li>Three formatting options you can start to using right now</li><li>How to use your existing interview recording to build into a larger narrative experience</li><li>The importance of understanding storytelling basics</li><li>Plus much more!</li></ul>]]>
      </content:encoded>
      <pubDate>Mon, 23 Dec 2019 05:00:00 -0500</pubDate>
      <author>Devenio Podcasts</author>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/media.transistor.fm/8a6f2b33/b080ac62.mp3" length="59115677" type="audio/mpeg"/>
      <itunes:author>Devenio Podcasts</itunes:author>
      <itunes:duration>2954</itunes:duration>
      <itunes:summary>When it comes to formatting, the interview is the easiest choice for podcasters to make. Its simple format makes it easy to produce over time and it can work for almost any podcast niche. But while the interview has proven to be the most accessible format for podcasters, it's not the only option we have at our disposal.

We all love a good story and experimenting with a more narrative format is a creative way to spice up your podcast and keep your audience fully engaged. We've seen the success of podcast powerhouses like Serial and Gimlet Media utilize this but how can podcasters build a similar experience without the large budget, staff and resources of these juggernauts? Where do we even start?</itunes:summary>
      <itunes:subtitle>When it comes to formatting, the interview is the easiest choice for podcasters to make. Its simple format makes it easy to produce over time and it can work for almost any podcast niche. But while the interview has proven to be the most accessible format</itunes:subtitle>
      <itunes:keywords>podcast, podcasts, podcaster, podcasting, productions, content, recording, audio</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How To Become A Podcast Host That Your Audience Will Love</title>
      <itunes:episode>4</itunes:episode>
      <podcast:episode>4</podcast:episode>
      <itunes:title>How To Become A Podcast Host That Your Audience Will Love</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/f96e5b7d</link>
      <description>
        <![CDATA[<p>Being a podcast host can be quite a challenge. After all, your audience is tuning in to spend time with you every week so you need to make sure that you're entertaining, informative, and just likable in general. That's a lot of pressure! But is podcast hosting something that can be worked on and improved upon or is it something only people with magnetic personalities can succeed at?</p><p><br></p><p>In this month's episode of the Podcast Insider, we are joined by <a href="https://www.mauricecherry.com/">Maurice Cherry</a>, host of the award-winning <a href="http://revisionpath.com">Revision Path podcast</a> to discuss what it takes to be a really great podcast host and interviewer. As you listen, you'll come to find that there are some key things to keep top of mind while recording your episodes as well as ways to improve your performance on the microphone. With over an hour of amazing insights, you'll learn a ton of great stuff, including:</p><ul><li>The importance of preparation and how it can help you create a compelling conversation for your audience</li><li>How to find your "voice" and use it to guide the conversation</li><li>How to find &amp; screen guests that will bring value to your audience</li><li>How to get the most out of your guests by making them feel comfortable on the show</li><li>Whether or not you should consider a co-host</li></ul><p>Connect with Maurice:</p><p><a href="https://twitter.com/mauricecherry">Twitter</a><br><a href="https://linkedin.com/in/mauricecherry">LinkedIn</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Being a podcast host can be quite a challenge. After all, your audience is tuning in to spend time with you every week so you need to make sure that you're entertaining, informative, and just likable in general. That's a lot of pressure! But is podcast hosting something that can be worked on and improved upon or is it something only people with magnetic personalities can succeed at?</p><p><br></p><p>In this month's episode of the Podcast Insider, we are joined by <a href="https://www.mauricecherry.com/">Maurice Cherry</a>, host of the award-winning <a href="http://revisionpath.com">Revision Path podcast</a> to discuss what it takes to be a really great podcast host and interviewer. As you listen, you'll come to find that there are some key things to keep top of mind while recording your episodes as well as ways to improve your performance on the microphone. With over an hour of amazing insights, you'll learn a ton of great stuff, including:</p><ul><li>The importance of preparation and how it can help you create a compelling conversation for your audience</li><li>How to find your "voice" and use it to guide the conversation</li><li>How to find &amp; screen guests that will bring value to your audience</li><li>How to get the most out of your guests by making them feel comfortable on the show</li><li>Whether or not you should consider a co-host</li></ul><p>Connect with Maurice:</p><p><a href="https://twitter.com/mauricecherry">Twitter</a><br><a href="https://linkedin.com/in/mauricecherry">LinkedIn</a></p>]]>
      </content:encoded>
      <pubDate>Thu, 21 Nov 2019 05:00:00 -0500</pubDate>
      <author>Devenio Podcasts</author>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/media.transistor.fm/f96e5b7d/baab1112.mp3" length="165626406" type="audio/mpeg"/>
      <itunes:author>Devenio Podcasts</itunes:author>
      <itunes:duration>4140</itunes:duration>
      <itunes:summary>Being a podcast host can be quite a challenge. After all, your audience is tuning in to spend time with you every week so you need to make sure that you're entertaining, informative, and just likable in general. That's a lot of pressure! But is podcast hosting something that can be worked on and improved upon or is it something only people with magnetic personalities can succeed at?</itunes:summary>
      <itunes:subtitle>Being a podcast host can be quite a challenge. After all, your audience is tuning in to spend time with you every week so you need to make sure that you're entertaining, informative, and just likable in general. That's a lot of pressure! But is podcast ho</itunes:subtitle>
      <itunes:keywords>podcast, podcasts, podcaster, podcasting, productions, content, recording, audio</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How To Record A Podcast That Sounds Amazing</title>
      <itunes:episode>3</itunes:episode>
      <podcast:episode>3</podcast:episode>
      <itunes:title>How To Record A Podcast That Sounds Amazing</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e6089910-e402-4672-87f0-6c664f4d58bb</guid>
      <link>https://share.transistor.fm/s/5c0db22c</link>
      <description>
        <![CDATA[<p>So you're producing a podcast or thinking about starting a new one. Sure, you can record your episodes with your laptop mic or on your phone, but that's just going to result in poor audio quality which won't help you gain any listeners. The first step to building an audience is creating great content that sounds professional. If it sounds like you take your podcast seriously then your audience is going to take <strong>you</strong> seriously.</p><p><br></p><p>But where do you start? You're no audio engineer...</p><p><br></p><p>In episode three of The Podcast Insider, we are joined by <a href="https://twitter.com/Matt_Boudreau?s=17"><strong>Matt Boudreau</strong></a>, professional Audio Engineer and host of the <a href="https://twitter.com/workclassaudio?s=17"><strong>Working Class Audio</strong></a> podcast to reveal everything you'll need to make your podcast sound amazing! Join us to learn:</p><ul><li>How to choose and prepare your recording environment</li><li>The essential pieces of gear you'll need to record a great sounding podcast</li><li>How to set up for multiple guests</li><li>Things to consider when recording remotely</li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>So you're producing a podcast or thinking about starting a new one. Sure, you can record your episodes with your laptop mic or on your phone, but that's just going to result in poor audio quality which won't help you gain any listeners. The first step to building an audience is creating great content that sounds professional. If it sounds like you take your podcast seriously then your audience is going to take <strong>you</strong> seriously.</p><p><br></p><p>But where do you start? You're no audio engineer...</p><p><br></p><p>In episode three of The Podcast Insider, we are joined by <a href="https://twitter.com/Matt_Boudreau?s=17"><strong>Matt Boudreau</strong></a>, professional Audio Engineer and host of the <a href="https://twitter.com/workclassaudio?s=17"><strong>Working Class Audio</strong></a> podcast to reveal everything you'll need to make your podcast sound amazing! Join us to learn:</p><ul><li>How to choose and prepare your recording environment</li><li>The essential pieces of gear you'll need to record a great sounding podcast</li><li>How to set up for multiple guests</li><li>Things to consider when recording remotely</li></ul>]]>
      </content:encoded>
      <pubDate>Tue, 15 Oct 2019 05:00:00 -0400</pubDate>
      <author>Devenio Podcasts</author>
      <enclosure url="https://dts.podtrac.com/redirect.mp3/media.transistor.fm/5c0db22c/1e9279bb.mp3" length="130561136" type="audio/mpeg"/>
      <itunes:author>Devenio Podcasts</itunes:author>
      <itunes:duration>3263</itunes:duration>
      <itunes:summary>So you're producing a podcast or thinking about starting a new one. Sure, you can record your episodes with your laptop mic or on your phone, but that's just going to result in poor audio quality which won't help you gain any listeners. The first step to building an audience is creating great content that sounds professional. If it sounds like you take your podcast seriously then your audience is going to take you seriously.

But where do you start? You're no audio engineer...

In episode three of The Podcast Insider, we are joined by Matt Boudreau, professional Audio Engineer and host of the Working Class Audio podcast to reveal everything you'll need to make your podcast sound amazing!</itunes:summary>
      <itunes:subtitle>So you're producing a podcast or thinking about starting a new one. Sure, you can record your episodes with your laptop mic or on your phone, but that's just going to result in poor audio quality which won't help you gain any listeners. The first step to </itunes:subtitle>
      <itunes:keywords>podcast, podcasts, podcaster, podcasting, productions, content, recording, audio</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How To Plan Your Podcast Like A Pro w/ Chris Graham</title>
      <itunes:episode>2</itunes:episode>
      <podcast:episode>2</podcast:episode>
      <itunes:title>How To Plan Your Podcast Like A Pro w/ Chris Graham</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">bc09beac-6252-4ae2-94c3-b87a8ee06eb5</guid>
      <link>https://share.transistor.fm/s/085b5d92</link>
      <description>
        <![CDATA[<p>When building an audience for your podcast, consistency is going to be the key to fostering your growth. Releasing episodes on a consistent schedule develops trust with your listeners and leaves them wanting more after every episode. And while releasing episode on a consistent basis sounds great on paper, it can be much easier said than done.</p><p><br></p><p>This is why the number one key to any podcast success is going to be proper planning. Planning your podcast series episodes ahead of time will give you a huge head start on releasing your episodes on-time, which will ultimately lead to a loyal, engaged audience.</p><p><br></p><p>On the second episode of The Podcast Insider, we are joined by Chris Graham, co-host of The Six Figure Home Studio Podcast to talk about some insider tips on how to plan your podcast like a pro. </p><p><br></p><p><strong>During The Episode We Discuss:</strong></p><ul><li>The importance of knowing your audience</li><li>How to generate an endless flow of topics for episodes</li><li>How to build your high-level ideas in full episodes</li><li>The power of outlining</li><li>How to create snappy titles that draw the attention of your listeners</li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>When building an audience for your podcast, consistency is going to be the key to fostering your growth. Releasing episodes on a consistent schedule develops trust with your listeners and leaves them wanting more after every episode. And while releasing episode on a consistent basis sounds great on paper, it can be much easier said than done.</p><p><br></p><p>This is why the number one key to any podcast success is going to be proper planning. Planning your podcast series episodes ahead of time will give you a huge head start on releasing your episodes on-time, which will ultimately lead to a loyal, engaged audience.</p><p><br></p><p>On the second episode of The Podcast Insider, we are joined by Chris Graham, co-host of The Six Figure Home Studio Podcast to talk about some insider tips on how to plan your podcast like a pro. </p><p><br></p><p><strong>During The Episode We Discuss:</strong></p><ul><li>The importance of knowing your audience</li><li>How to generate an endless flow of topics for episodes</li><li>How to build your high-level ideas in full episodes</li><li>The power of outlining</li><li>How to create snappy titles that draw the attention of your listeners</li></ul>]]>
      </content:encoded>
      <pubDate>Sun, 15 Sep 2019 18:00:00 -0400</pubDate>
      <author>Devenio Podcasts</author>
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      <itunes:author>Devenio Podcasts</itunes:author>
      <itunes:duration>2323</itunes:duration>
      <itunes:summary>On the second episode of The Podcast Insider, we are joined by Chris Graham, co-host of The Six Figure Home Studio Podcast to talk about some insider tips on how to plan your podcast like a pro. </itunes:summary>
      <itunes:subtitle>On the second episode of The Podcast Insider, we are joined by Chris Graham, co-host of The Six Figure Home Studio Podcast to talk about some insider tips on how to plan your podcast like a pro. </itunes:subtitle>
      <itunes:keywords>podcast, podcasting, podcaster, planning, episode, </itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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      <title>Why YOU Should Be Podcasting - An Audience At Your Fingertips</title>
      <itunes:episode>1</itunes:episode>
      <podcast:episode>1</podcast:episode>
      <itunes:title>Why YOU Should Be Podcasting - An Audience At Your Fingertips</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/e698a4e9</link>
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        <![CDATA[<p>In the first episode of <em>The Podcast Insider</em>, we’re joined by <a href="https://twitter.com/Alicia_FioEspo?s=17"><strong>Alicia Esposito</strong></a>, Content Strategist at <a href="https://www.content4demand.com"><strong>Content4Demand</strong></a>, to hear her take on why podcasting should be a staple in every content strategy. Alicia is a jack-of-all trades marketer who has worked with Fortune 500 companies to develop unique content pieces used for engaging and converting audiences.</p><p>Tune in to hear an insider’s perspective on why podcasting is a saving grace for brands and influencers looking to grow a loyal, engaged audience and why you shouldn't hold off on developing your own series any longer. While there’s a lot to think about when nailing down your own podcast game plan, find out how the right tools and preparation will allow you to press “record” in no time</p><p> </p><p><strong>During the episode you'll learn:</strong></p><ul><li><strong>People want a personal touch. </strong>Podcasting presents brands with the opportunity to humanize themselves by putting a voice to their company to which their audience can connect and relate.</li><li><strong>How Podcasting brings a unique opportunity to brands</strong> in that they are building a loyal audience of subscribers looking for solutions to their pain points.</li><li><strong>How to a develop a strategy for your podcast. </strong>Build your podcast mission statement and goals and find topics that will resonate with your potential audience.</li><li><strong>Always keep your strategies realistic. </strong>A weekly podcast might sound good on paper, but if your team doesn’t have the bandwidth or budget to make that happen, don’t be afraid to go with an alternative publish schedule. Consistency is key.</li><li><strong>Listen to your audience.</strong> Your audience is a goldmine for episode ideas. If they’re vocal about a particular pain point, work on crafting an episode addressing it. They’re already on the hook — keep them interested by showing you really are dedicated to solving their problems.</li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In the first episode of <em>The Podcast Insider</em>, we’re joined by <a href="https://twitter.com/Alicia_FioEspo?s=17"><strong>Alicia Esposito</strong></a>, Content Strategist at <a href="https://www.content4demand.com"><strong>Content4Demand</strong></a>, to hear her take on why podcasting should be a staple in every content strategy. Alicia is a jack-of-all trades marketer who has worked with Fortune 500 companies to develop unique content pieces used for engaging and converting audiences.</p><p>Tune in to hear an insider’s perspective on why podcasting is a saving grace for brands and influencers looking to grow a loyal, engaged audience and why you shouldn't hold off on developing your own series any longer. While there’s a lot to think about when nailing down your own podcast game plan, find out how the right tools and preparation will allow you to press “record” in no time</p><p> </p><p><strong>During the episode you'll learn:</strong></p><ul><li><strong>People want a personal touch. </strong>Podcasting presents brands with the opportunity to humanize themselves by putting a voice to their company to which their audience can connect and relate.</li><li><strong>How Podcasting brings a unique opportunity to brands</strong> in that they are building a loyal audience of subscribers looking for solutions to their pain points.</li><li><strong>How to a develop a strategy for your podcast. </strong>Build your podcast mission statement and goals and find topics that will resonate with your potential audience.</li><li><strong>Always keep your strategies realistic. </strong>A weekly podcast might sound good on paper, but if your team doesn’t have the bandwidth or budget to make that happen, don’t be afraid to go with an alternative publish schedule. Consistency is key.</li><li><strong>Listen to your audience.</strong> Your audience is a goldmine for episode ideas. If they’re vocal about a particular pain point, work on crafting an episode addressing it. They’re already on the hook — keep them interested by showing you really are dedicated to solving their problems.</li></ul>]]>
      </content:encoded>
      <pubDate>Sun, 18 Aug 2019 09:00:00 -0400</pubDate>
      <author>Devenio Podcasts</author>
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      <itunes:author>Devenio Podcasts</itunes:author>
      <itunes:duration>1963</itunes:duration>
      <itunes:summary>Discover how podcasting can create a highly engaged audience and learn how to capture them by creating your very own podcast series! </itunes:summary>
      <itunes:subtitle>Discover how podcasting can create a highly engaged audience and learn how to capture them by creating your very own podcast series! </itunes:subtitle>
      <itunes:keywords>podcast, podcasts, podcaster, podcasting, productions, content, recording, audio</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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