The Playbook Podcast Powered by Talisman Transistor (https://transistor.fm) https://feeds.transistor.fm/the-playbook-podcast-powered-by-talisman Join Talisman, an award-winning, full-service agency igniting memorable partnerships & collaborations across sports, entertainment & web3 where they host industry leaders to unapologetically deconstruct the business of sports. © 2025 Talisman Agency d8ea8099-96b9-5a85-8080-4a5abbd876e9 yes en Tue, 09 Dec 2025 17:02:07 -0500 Tue, 09 Dec 2025 17:02:19 -0500 https://www.thetalismanagency.com/ https://img.transistorcdn.com/RqFKL3mtBhXgPUrKABGgJtBtSxm9g3TrPI6yktalWPU/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wY2Rk/ZTEyNjJmZWJlYjRh/YjNlZmJiZDQ4NGZh/OGNkNC5qcGVn.jpg The Playbook Podcast Powered by Talisman https://www.thetalismanagency.com/ episodic Talisman Agency Join Talisman, an award-winning, full-service agency igniting memorable partnerships & collaborations across sports, entertainment & web3 where they host industry leaders to unapologetically deconstruct the business of sports. Join Talisman, an award-winning, full-service agency igniting memorable partnerships & collaborations across sports, entertainment & web3 where they host industry leaders to unapologetically deconstruct the business of sports.. sports sponsorship, entertainment sponsorship, Formula 1, F1, motorsports, sports, partnerships, business, marketing, culture, fan engagement, sports economics, branding, media rights, licensing, global sports trends, sports technology, music, entertainment, brand activations, sports consulting, innovation, Dharpan Randhawa dharpan.randhawa@thetalismanagency.com No No Episode 8 - NYC Playbook Conversations: How Rachel Jacobson Built a New Kind of Sports League 9 9 Episode 8 - NYC Playbook Conversations: How Rachel Jacobson Built a New Kind of Sports League full a41ad97f-1e65-4c44-a933-200e62313065 https://share.transistor.fm/s/cbdf4179 In this episode, former NBA executive and Drone Racing League CEO Rachel Jacobson shares an unfiltered look at building emerging sports into mainstream properties. From betting on yourself to finding untapped Gen Z audiences, Rachel unpacks the strategy behind scaling digital-first leagues, empowering women in leadership, and turning purpose into commercial success. It’s a playbook on disruption, innovation, and why comfort is the enemy of progress.

]]> In this episode, former NBA executive and Drone Racing League CEO Rachel Jacobson shares an unfiltered look at building emerging sports into mainstream properties. From betting on yourself to finding untapped Gen Z audiences, Rachel unpacks the strategy behind scaling digital-first leagues, empowering women in leadership, and turning purpose into commercial success. It’s a playbook on disruption, innovation, and why comfort is the enemy of progress.

]]> Tue, 09 Dec 2025 17:02:07 -0500 Talisman Agency Talisman Agency 2098 In this episode, former NBA executive and Drone Racing League CEO Rachel Jacobson shares an unfiltered look at building emerging sports into mainstream properties. From betting on yourself to finding untapped Gen Z audiences, Rachel unpacks the strategy behind scaling digital-first leagues, empowering women in leadership, and turning purpose into commercial success. It’s a playbook on disruption, innovation, and why comfort is the enemy of progress.

]]> sports sponsorship, entertainment sponsorship, Formula 1, F1, motorsports, sports, partnerships, business, marketing, culture, fan engagement, sports economics, branding, media rights, licensing, global sports trends, sports technology, music, entertainment, brand activations, sports consulting, innovation, No Episode 7 - NYC Playbook Conversations: Inside the Rise of Women’s Professional Volleyball with Brooke Nuneviller 8 8 Episode 7 - NYC Playbook Conversations: Inside the Rise of Women’s Professional Volleyball with Brooke Nuneviller full a467f6da-7763-4211-83b7-8ed803dcbdb0 https://share.transistor.fm/s/a15a8208 In this episode, we explore one of the fastest-growing movements in U.S. sports: women’s professional volleyball. Omaha Supernovas captain and three-time All-American Brooke Nuneviller joins The Playbook to discuss the sport’s meteoric rise and what it represents for women’s athletics, fandom, and culture. From Nebraska’s record-breaking crowds to the growing professional ecosystem, Brooke shares how volleyball is capturing a new generation of fans and reshaping the future of sports entertainment.

]]> In this episode, we explore one of the fastest-growing movements in U.S. sports: women’s professional volleyball. Omaha Supernovas captain and three-time All-American Brooke Nuneviller joins The Playbook to discuss the sport’s meteoric rise and what it represents for women’s athletics, fandom, and culture. From Nebraska’s record-breaking crowds to the growing professional ecosystem, Brooke shares how volleyball is capturing a new generation of fans and reshaping the future of sports entertainment.

]]> Tue, 09 Dec 2025 16:58:27 -0500 Talisman Agency Talisman Agency 2115 In this episode, we explore one of the fastest-growing movements in U.S. sports: women’s professional volleyball. Omaha Supernovas captain and three-time All-American Brooke Nuneviller joins The Playbook to discuss the sport’s meteoric rise and what it represents for women’s athletics, fandom, and culture. From Nebraska’s record-breaking crowds to the growing professional ecosystem, Brooke shares how volleyball is capturing a new generation of fans and reshaping the future of sports entertainment.

]]> sports sponsorship, entertainment sponsorship, Formula 1, F1, motorsports, sports, partnerships, business, marketing, culture, fan engagement, sports economics, branding, media rights, licensing, global sports trends, sports technology, music, entertainment, brand activations, sports consulting, innovation, No Episode 6 - NYC Playbook Conversations: How BetterHelp Turned Purpose into a Platform for Leadership in Sports 7 7 Episode 6 - NYC Playbook Conversations: How BetterHelp Turned Purpose into a Platform for Leadership in Sports full f4a68616-744f-4dd0-b5d8-020de8721b3d https://share.transistor.fm/s/e75a122c In this episode, Sarah Brooks, CMO of BetterHelp, is interviewed by Talisman advisor Tom Fox to discuss how the brand is redefining what category leadership looks like - by connecting the worlds of mental health, sports, and purpose. We go inside BetterHelp’s strategy for using sports as a platform to normalize therapy, and spark cultural conversation. The discussion reveals how purpose-driven marketing can create emotional impact while driving meaningful business growth.

]]> In this episode, Sarah Brooks, CMO of BetterHelp, is interviewed by Talisman advisor Tom Fox to discuss how the brand is redefining what category leadership looks like - by connecting the worlds of mental health, sports, and purpose. We go inside BetterHelp’s strategy for using sports as a platform to normalize therapy, and spark cultural conversation. The discussion reveals how purpose-driven marketing can create emotional impact while driving meaningful business growth.

]]> Tue, 09 Dec 2025 16:54:44 -0500 Talisman Agency Talisman Agency 2351 In this episode, Sarah Brooks, CMO of BetterHelp, is interviewed by Talisman advisor Tom Fox to discuss how the brand is redefining what category leadership looks like - by connecting the worlds of mental health, sports, and purpose. We go inside BetterHelp’s strategy for using sports as a platform to normalize therapy, and spark cultural conversation. The discussion reveals how purpose-driven marketing can create emotional impact while driving meaningful business growth.

]]> sports sponsorship, entertainment sponsorship, Formula 1, F1, motorsports, sports, partnerships, business, marketing, culture, fan engagement, sports economics, branding, media rights, licensing, global sports trends, sports technology, music, entertainment, brand activations, sports consulting, innovation, No Episode 5 - NYC Playbook Conversations: How Culture, Creativity, and Connection Are Redefining Sports Marketing 6 6 Episode 5 - NYC Playbook Conversations: How Culture, Creativity, and Connection Are Redefining Sports Marketing full 39278e32-6c33-4155-a937-15a7b6a8365a https://share.transistor.fm/s/810dffa4 In this episode, we unpack the forces reshaping modern sports marketing. From shifting fan behaviors to the blurring lines between sport, culture, and entertainment, Talisman Founder Dharpan Randhawa introduces key themes in sports marketing, including what it now takes to build connection and cut through. This opening conversation sets the stage for how brands can evolve from traditional sponsorship models to deeper, more authentic expressions of relevance and value.

]]> In this episode, we unpack the forces reshaping modern sports marketing. From shifting fan behaviors to the blurring lines between sport, culture, and entertainment, Talisman Founder Dharpan Randhawa introduces key themes in sports marketing, including what it now takes to build connection and cut through. This opening conversation sets the stage for how brands can evolve from traditional sponsorship models to deeper, more authentic expressions of relevance and value.

]]> Tue, 09 Dec 2025 16:48:27 -0500 Talisman Agency Talisman Agency 564 In this episode, we unpack the forces reshaping modern sports marketing. From shifting fan behaviors to the blurring lines between sport, culture, and entertainment, Talisman Founder Dharpan Randhawa introduces key themes in sports marketing, including what it now takes to build connection and cut through. This opening conversation sets the stage for how brands can evolve from traditional sponsorship models to deeper, more authentic expressions of relevance and value.

]]> sports sponsorship, entertainment sponsorship, Formula 1, F1, motorsports, sports, partnerships, business, marketing, culture, fan engagement, sports economics, branding, media rights, licensing, global sports trends, sports technology, music, entertainment, brand activations, sports consulting, innovation, No Episode 4 - How the Intuit Dome’s “Halo” set the new standard for fan experience to create competitive advantage 4 4 Episode 4 - How the Intuit Dome’s “Halo” set the new standard for fan experience to create competitive advantage full 917999be-ebab-46ce-9a76-b22c407cb7eb https://share.transistor.fm/s/3da66ea8 In this episode, we go behind the scenes of the Intuit Dome’s groundbreaking “Halo”—a revolutionary fusion of sport and entertainment technology. We explore how a bold idea evolved into a game-integrated, fan-responsive visual system that redefines home-court advantage and sets a new global benchmark for live sports. From engineering challenges to fan psychology, the team at Spinifex, the designers of the "Halo," share how this immersive experience transforms passive spectators into active contributors and opens up new frontiers for sponsorship, esports, and entertainment.

]]> In this episode, we go behind the scenes of the Intuit Dome’s groundbreaking “Halo”—a revolutionary fusion of sport and entertainment technology. We explore how a bold idea evolved into a game-integrated, fan-responsive visual system that redefines home-court advantage and sets a new global benchmark for live sports. From engineering challenges to fan psychology, the team at Spinifex, the designers of the "Halo," share how this immersive experience transforms passive spectators into active contributors and opens up new frontiers for sponsorship, esports, and entertainment.

]]> Mon, 21 Apr 2025 09:10:59 -0400 Talisman Agency Talisman Agency 2060 In this episode, we go behind the scenes of the Intuit Dome’s groundbreaking “Halo”—a revolutionary fusion of sport and entertainment technology. We explore how a bold idea evolved into a game-integrated, fan-responsive visual system that redefines home-court advantage and sets a new global benchmark for live sports. From engineering challenges to fan psychology, the team at Spinifex, the designers of the "Halo," share how this immersive experience transforms passive spectators into active contributors and opens up new frontiers for sponsorship, esports, and entertainment.

]]> sports sponsorship, entertainment sponsorship, Formula 1, F1, motorsports, sports, partnerships, business, marketing, culture, fan engagement, sports economics, branding, media rights, licensing, global sports trends, sports technology, music, entertainment, brand activations, sports consulting, innovation, No Episode 3 - Mastering the Art of Storytelling in Sports with Tom Fox 3 3 Episode 3 - Mastering the Art of Storytelling in Sports with Tom Fox full d3076059-41a4-463b-a69e-8773b6dd079c https://share.transistor.fm/s/9592494a In this episode of The Playbook Podcast, Tom Fox shares his journey across iconic brands like Gatorade, Nike, Arsenal FC, and FaZe Clan, revealing how storytelling shapes success in sports marketing. From aligning brand purpose with partnerships to navigating new platforms like esports, Tom discusses what makes narratives authentic and impactful. Alongside host Dharpan Randhawa (Founder - Talisman), they explore the future of storytelling with AI, immersive tech, and fan-driven content, offering actionable insights for brands and marketers looking to elevate their game.

]]> In this episode of The Playbook Podcast, Tom Fox shares his journey across iconic brands like Gatorade, Nike, Arsenal FC, and FaZe Clan, revealing how storytelling shapes success in sports marketing. From aligning brand purpose with partnerships to navigating new platforms like esports, Tom discusses what makes narratives authentic and impactful. Alongside host Dharpan Randhawa (Founder - Talisman), they explore the future of storytelling with AI, immersive tech, and fan-driven content, offering actionable insights for brands and marketers looking to elevate their game.

]]> Thu, 23 Jan 2025 09:48:36 -0500 Talisman Agency Talisman Agency 2049 In this episode of The Playbook Podcast, Tom Fox shares his journey across iconic brands like Gatorade, Nike, Arsenal FC, and FaZe Clan, revealing how storytelling shapes success in sports marketing. From aligning brand purpose with partnerships to navigating new platforms like esports, Tom discusses what makes narratives authentic and impactful. Alongside host Dharpan Randhawa (Founder - Talisman), they explore the future of storytelling with AI, immersive tech, and fan-driven content, offering actionable insights for brands and marketers looking to elevate their game.

]]> sports sponsorship, entertainment sponsorship, Formula 1, F1, motorsports, sports, partnerships, business, marketing, culture, fan engagement, sports economics, branding, media rights, licensing, global sports trends, sports technology, music, entertainment, brand activations, sports consulting, innovation, No Episode 2 - F1 Season Wrap | High-impact Sponsorships | Looking ahead to 2025 2 2 Episode 2 - F1 Season Wrap | High-impact Sponsorships | Looking ahead to 2025 full 25c61ffc-2df9-47c3-8fd2-a52735d4ce23 https://share.transistor.fm/s/b0ae7104 In this episode, John Sertori, renowned F1 pundit, delivers an insightful review of the 2024 Formula 1 season and offers a compelling preview of what lies ahead for 2025. Joining him is Dharpan Randhawa, Founder of Talisman, who dives deep into standout commercial partnerships across the grid. Together, they unpack what makes a sponsorship truly impactful and share strategic insights for brands aiming to craft innovative and results-driven deals in the world of F1. Whether you’re a fan, a brand marketer, or a curious mind, this episode promises a blend of expert analysis and actionable takeaways.

]]> In this episode, John Sertori, renowned F1 pundit, delivers an insightful review of the 2024 Formula 1 season and offers a compelling preview of what lies ahead for 2025. Joining him is Dharpan Randhawa, Founder of Talisman, who dives deep into standout commercial partnerships across the grid. Together, they unpack what makes a sponsorship truly impactful and share strategic insights for brands aiming to craft innovative and results-driven deals in the world of F1. Whether you’re a fan, a brand marketer, or a curious mind, this episode promises a blend of expert analysis and actionable takeaways.

]]> Wed, 18 Dec 2024 14:59:42 -0500 Talisman Agency Talisman Agency 2023 In this episode, John Sertori, renowned F1 pundit, delivers an insightful review of the 2024 Formula 1 season and offers a compelling preview of what lies ahead for 2025. Joining him is Dharpan Randhawa, Founder of Talisman, who dives deep into standout commercial partnerships across the grid. Together, they unpack what makes a sponsorship truly impactful and share strategic insights for brands aiming to craft innovative and results-driven deals in the world of F1. Whether you’re a fan, a brand marketer, or a curious mind, this episode promises a blend of expert analysis and actionable takeaways.

]]> sports sponsorship, entertainment sponsorship, Formula 1, F1, motorsports, sports, partnerships, business, marketing, culture, fan engagement, sports economics, branding, media rights, licensing, global sports trends, sports technology, music, entertainment, brand activations, sports consulting, innovation, No Episode 1 - Las Vegas Race Update | Deconstructing the Business of F1 | Q&A with Talisman Founder 1 1 Episode 1 - Las Vegas Race Update | Deconstructing the Business of F1 | Q&A with Talisman Founder full ad4336cb-6e71-40de-a488-4509c5223705 https://share.transistor.fm/s/4e477725 On today's episode, John Sertori, a leading Formula 1 race analyst with over two decades of providing expert F1 commentary shares his insights coming out of the Brazilian Grand Prix and moving into the Las Vegas Grand Prix, the first of the final three race weekends of the season.       

John is joined by Dharpan Randhawa, Founder & CEO of Talisman. Dharpan shares his unique perspective revealing the business dynamics that have become the driving force behind Formula 1's growth as well as how Talisman is delivering truly innovative solutions within sports marketing to generate meaningful business results between brands and sports properties.

]]> On today's episode, John Sertori, a leading Formula 1 race analyst with over two decades of providing expert F1 commentary shares his insights coming out of the Brazilian Grand Prix and moving into the Las Vegas Grand Prix, the first of the final three race weekends of the season.       

John is joined by Dharpan Randhawa, Founder & CEO of Talisman. Dharpan shares his unique perspective revealing the business dynamics that have become the driving force behind Formula 1's growth as well as how Talisman is delivering truly innovative solutions within sports marketing to generate meaningful business results between brands and sports properties.

]]> Sat, 16 Nov 2024 08:24:12 -0500 Talisman Agency Talisman Agency 2341 On today's episode, John Sertori, a leading Formula 1 race analyst with over two decades of providing expert F1 commentary shares his insights coming out of the Brazilian Grand Prix and moving into the Las Vegas Grand Prix, the first of the final three race weekends of the season.       

John is joined by Dharpan Randhawa, Founder & CEO of Talisman. Dharpan shares his unique perspective revealing the business dynamics that have become the driving force behind Formula 1's growth as well as how Talisman is delivering truly innovative solutions within sports marketing to generate meaningful business results between brands and sports properties.

]]> sports sponsorship, entertainment sponsorship, Formula 1, F1, motorsports, sports, partnerships, business, marketing, culture, fan engagement, sports economics, branding, media rights, licensing, global sports trends, sports technology, music, entertainment, brand activations, sports consulting, innovation, No