The Out of Office Show Transistor (https://transistor.fm) https://feeds.transistor.fm/the-out-of-office-show Out of Office is a video show exploring the people, brands, and ideas shaping modern fitness, wellness, and sport brands. Hosted by Alex Garcia and Tatum Brandt, the show blends tactical brand and marketing strategy with on-the-road interviews and stories from founders and figures actively shaping the fitness and wellness industry. © 2026 Alex Garcia & Tatum Brandt 9c0d25ad-d68d-57d1-bd69-a657a3dd596d yes en Tue, 14 Apr 2026 21:00:03 -0500 Tue, 14 Apr 2026 21:01:18 -0500 https://img.transistorcdn.com/cUkkkaJ1GQxcjE8bhahS2PvPUvswdks3gjFkNnp_wxs/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kOWI4/ZWYxOTg0Yzc5ZDQ1/YjlhZDRiMjFhNDI0/MTljZC5wbmc.jpg The Out of Office Show episodic Alex Garcia & Tatum Brandt Out of Office is a video show exploring the people, brands, and ideas shaping modern fitness, wellness, and sport brands. Hosted by Alex Garcia and Tatum Brandt, the show blends tactical brand and marketing strategy with on-the-road interviews and stories from founders and figures actively shaping the fitness and wellness industry. Out of Office is a video show exploring the people, brands, and ideas shaping modern fitness, wellness, and sport brands. fitness founders, fitness marketing, fitness business, brand building, wellness founders, wellness brands, marketing strategy, fitness entrepreneurs, performance brands, brand strategy, marketing strategy, gym owners, brand identity, Alex Garcia & Tatum Brandt No No The Psychology Of Premium Fitness Branding w/ Alex Garcia & Tatum Brandt 1 1 The Psychology Of Premium Fitness Branding w/ Alex Garcia & Tatum Brandt full c0f82d05-7ff5-4c5d-a57d-60ec9f1e8f38 https://share.transistor.fm/s/d4d6ff79 In this inaugural episode of OUT OF OFFICE, Alex Garcia and Tatum Brandt take a ride while discussing the premium position of fitness branding and how to achieve it in a landscape that continues to evolve.

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Instagram: / house.of.ag 
Instagram: / tatumbrandt 

CHAPTERS:
0:00 Intro
1:10 Why Premium Branding Is Harder Than Ever
2:18 The Yard: Owning a Signature Term
5:23 Budget Brands Explain, Premium Brands Withhold
8:27 Perks Are Not Positioning
10:04 The Collective: Manufacturing Exclusivity
13:23 The Premium Funnel That Closed Like Crazy
15:00 Zero Paid Ads — The Organic Content Strategy
18:30 Preserving Brand Integrity Through Franchising
23:30 Consistency Over Novelty
25:24 Why Every Touchpoint Matters
30:02 What's Next: Going to The Yard

]]> In this inaugural episode of OUT OF OFFICE, Alex Garcia and Tatum Brandt take a ride while discussing the premium position of fitness branding and how to achieve it in a landscape that continues to evolve.

Want more of our content?

Instagram: / house.of.ag 
Instagram: / tatumbrandt 

CHAPTERS:
0:00 Intro
1:10 Why Premium Branding Is Harder Than Ever
2:18 The Yard: Owning a Signature Term
5:23 Budget Brands Explain, Premium Brands Withhold
8:27 Perks Are Not Positioning
10:04 The Collective: Manufacturing Exclusivity
13:23 The Premium Funnel That Closed Like Crazy
15:00 Zero Paid Ads — The Organic Content Strategy
18:30 Preserving Brand Integrity Through Franchising
23:30 Consistency Over Novelty
25:24 Why Every Touchpoint Matters
30:02 What's Next: Going to The Yard

]]> Tue, 14 Apr 2026 20:46:04 -0500 Alex Garcia & Tatum Brandt Alex Garcia & Tatum Brandt 1865 In this inaugural episode of OUT OF OFFICE, Alex Garcia and Tatum Brandt take a ride while discussing the premium position of fitness branding and how to achieve it in a landscape that continues to evolve.

Want more of our content?

Instagram: / house.of.ag 
Instagram: / tatumbrandt 

CHAPTERS:
0:00 Intro
1:10 Why Premium Branding Is Harder Than Ever
2:18 The Yard: Owning a Signature Term
5:23 Budget Brands Explain, Premium Brands Withhold
8:27 Perks Are Not Positioning
10:04 The Collective: Manufacturing Exclusivity
13:23 The Premium Funnel That Closed Like Crazy
15:00 Zero Paid Ads — The Organic Content Strategy
18:30 Preserving Brand Integrity Through Franchising
23:30 Consistency Over Novelty
25:24 Why Every Touchpoint Matters
30:02 What's Next: Going to The Yard

]]> fitness founders, fitness marketing, fitness business, brand building, wellness founders, wellness brands, marketing strategy, fitness entrepreneurs, performance brands, brand strategy, marketing strategy, gym owners, brand identity, No