The Numbers Game Podcast | Audience Growth for Startups & Content Creators Transistor (https://transistor.fm) https://feeds.transistor.fm/the-numbers-game-podcast-audience-growth-for-startups-content-creators This is a show about the numbers everyone pretends to ignore. It's about growing your audience, your traffic and your income. But, of course, you know that's all about the people behind the numbers. The trust and the engagement you can build. Grow a loyal audience, and the rest of the numbers take care of themselves. www.thePodcastHost.com a6f329b4-6dca-54c2-93d2-4eab02c0fcd4 yes en-gb Thu, 16 Apr 2026 14:53:20 +0000 Thu, 16 Apr 2026 14:54:28 +0000 https://www.thepodcasthost.com/category/numbers-game-show/ https://img.transistorcdn.com/O8exf1UpqxdWyHWxteylcvumebOmoVMRuV6he3G5mDg/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzEwMTQvMTU0ODg1/OTQ0MS1hcnR3b3Jr/LmpwZw.jpg The Numbers Game Podcast | Audience Growth for Startups & Content Creators https://www.thepodcasthost.com/category/numbers-game-show/ serial Colin Gray & Matthew McLean This is a show about the numbers everyone pretends to ignore. It's about growing your audience, your traffic and your income. But, of course, you know that's all about the people behind the numbers. The trust and the engagement you can build. Grow a loyal audience, and the rest of the numbers take care of themselves. This is a show about the numbers everyone pretends to ignore. Colin Gray & Matthew McLean No No What is The Numbers Game? | #000 1 1 What is The Numbers Game? | #000 full https://www.thepodcasthost.com/?post_type=numbers&p=7633 https://share.transistor.fm/s/8263cd74 Sat, 18 Feb 2017 17:02:21 +0000 Colin Gray & Matthew McLean Colin Gray & Matthew McLean 699 The Numbers Game is a new show all about that game we find ourselves in – growing the numbers – from audience, to traffic, to income. But it’s even more about the story behind the numbers, the people behind the numbers – the engagement, the action, the change you create. This is where it starts […] The Numbers Game is a new show all about that game we find ourselves in – growing the numbers – from audience, to traffic, to income. But it’s even more about the story behind the numbers, the people behind the numbers – the engagement, the action, the ch No A Content Company Origin Story, Lessons & Optin Experiments | #001 2 2 A Content Company Origin Story, Lessons & Optin Experiments | #001 full https://www.thepodcasthost.com/?post_type=numbers&p=7646 https://share.transistor.fm/s/7e0c73ec Sun, 05 Mar 2017 16:52:42 +0000 Colin Gray & Matthew McLean Colin Gray & Matthew McLean 2443 In this episode, we start with the origin story of The Podcast Host. If you’re interested to see how a content business begins, then here’s the genesis of this one. The lessons include timescales, testing methods and practical steps. Finally, we fire up the first official Numbers Game experiment. Right now, we’re doing a lot […] In this episode, we start with the origin story of The Podcast Host. If you’re interested to see how a content business begins, then here’s the genesis of this one. The lessons include timescales, testing methods and practical steps. Finally, we fire up t No Going All-In, How to Find Funding & A/B Testing To Grow Your Email List | #002 3 3 Going All-In, How to Find Funding & A/B Testing To Grow Your Email List | #002 full https://www.thepodcasthost.com/?post_type=numbers&p=7648 https://share.transistor.fm/s/0d379861 Mon, 20 Mar 2017 07:55:02 +0000 Colin Gray & Matthew McLean Colin Gray & Matthew McLean 2740 This is Episode 2 of The Numbers Game. We’re still on the back-story, going now from the start of 2015 to the start of 2016. That was the period where everything got a little serious! Story: Turning Full-Time, Finding Funding and Doubling Down on Content First of all this is really when I (Colin) went all-in […] This is Episode 2 of The Numbers Game. We’re still on the back-story, going now from the start of 2015 to the start of 2016. That was the period where everything got a little serious! Story: Turning Full-Time, Finding Funding and Doubling Down on Content No Future Focussed, Average Email Optin Rates & What to Expect When You Employ | #003 4 4 Future Focussed, Average Email Optin Rates & What to Expect When You Employ | #003 full https://www.thepodcasthost.com/?post_type=numbers&p=8063 https://share.transistor.fm/s/c1c48bb0 Wed, 05 Apr 2017 14:28:13 +0000 Colin Gray & Matthew McLean Colin Gray & Matthew McLean 2878 We’re back with Episode 3 of The Numbers Game! This week, we take a look back at everything that made The Podcast Host what is it today. That means doubling down on content, learning new tools, changing our focus for the future and bringing on new employees. Our lesson, this week, is around the time […] We’re back with Episode 3 of The Numbers Game! This week, we take a look back at everything that made The Podcast Host what is it today. That means doubling down on content, learning new tools, changing our focus for the future and bringing on new employe No Premium Upgrades, Web Traffic and Setting up an Email Welcome Sequence | #004 5 5 Premium Upgrades, Web Traffic and Setting up an Email Welcome Sequence | #004 full https://www.thepodcasthost.com/?post_type=numbers&p=8082 https://share.transistor.fm/s/24946db1 Tue, 18 Apr 2017 16:23:59 +0000 Colin Gray & Matthew McLean Colin Gray & Matthew McLean 2117 Another week, another episode of The Numbers Game! We’re taking a look at the last six months of The Podcast Host right up to today – from the failure of FanFission to the launch of The Podcast Host Academy, it’s fair been an exciting time! We’re also delving into the realms of our (excuse the […] Another week, another episode of The Numbers Game! We’re taking a look at the last six months of The Podcast Host right up to today – from the failure of FanFission to the launch of The Podcast Host Academy, it’s fair been an exciting time! We’re also del No Creating a SAAS App, Where the Money’s Made & ‘Agency or Employees?’ | #005 6 6 Creating a SAAS App, Where the Money’s Made & ‘Agency or Employees?’ | #005 full https://www.thepodcasthost.com/?p=8422 https://share.transistor.fm/s/e56d990d Mon, 01 May 2017 09:53:00 +0000 Colin Gray & Matthew McLean Colin Gray & Matthew McLean 3273 It’s Episode 5 of The Numbers Game and this week we’re tying up the background story. The first segment covers the last six months of The Podcast Host, bringing you right up to date on things going on in the company – focusing more on the software development side of things. It’s the turn of income stats […] It’s Episode 5 of The Numbers Game and this week we’re tying up the background story. The first segment covers the last six months of The Podcast Host, bringing you right up to date on things going on in the company – focusing more on the software develop No New Podcast Ideas, Email Optin Stats & Popup Engagement | #006 7 7 New Podcast Ideas, Email Optin Stats & Popup Engagement | #006 full https://www.thepodcasthost.com/?p=9235 https://share.transistor.fm/s/d833e6d0 Wed, 17 May 2017 13:53:04 +0000 Colin Gray & Matthew McLean Colin Gray & Matthew McLean 2478 Hey, and welcome back to episode 6 of The Numbers Game! We’re finally up-to-date on the back-story, now doing regular weekly updates in our story segment. This week we’re chatting about our new podcast idea. For our data this week we’ll be looking at another of our KPIs: email optin stats. Then, our lesson segment […] Hey, and welcome back to episode 6 of The Numbers Game! We’re finally up-to-date on the back-story, now doing regular weekly updates in our story segment. This week we’re chatting about our new podcast idea. For our data this week we’ll be looking at anot No Our Brand New Website, Content Stats & Staying Organised | #007 8 8 Our Brand New Website, Content Stats & Staying Organised | #007 full https://www.thepodcasthost.com/?p=9332 https://share.transistor.fm/s/31f6686d Fri, 26 May 2017 11:37:37 +0000 Colin Gray & Matthew McLean Colin Gray & Matthew McLean 2731 Welcome to another episode of The Numbers Game! Since our last episode we’ve changed the look of our website with a new template, so our story focuses a lot on that. We also chat in more depth about that for our lesson – talking about the pros and cons of working with a web developer […] Welcome to another episode of The Numbers Game! Since our last episode we’ve changed the look of our website with a new template, so our story focuses a lot on that. We also chat in more depth about that for our lesson – talking about the pros and cons of No All About the Money: Income Stats & Diversifying Affiliate Earnings | #008 9 9 All About the Money: Income Stats & Diversifying Affiliate Earnings | #008 full https://www.thepodcasthost.com/?p=9413 https://share.transistor.fm/s/a538735a Wed, 07 Jun 2017 15:45:17 +0000 Colin Gray & Matthew McLean Colin Gray & Matthew McLean 1530 Hey, welcome back to another episode of The Numbers Game…but this week, there’s a twist. We’ve decided to change things up a bit. Rather than have one long episode (usually around 40-50 minutes), we’re splitting it in two. For Part A, we’ll bring you the story, data and lessons sections. Then, the following week, it’ll […] Hey, welcome back to another episode of The Numbers Game…but this week, there’s a twist. We’ve decided to change things up a bit. Rather than have one long episode (usually around 40-50 minutes), we’re splitting it in two. For Part A, we’ll bring you the No Popup Optin Results & Content Calendar Tools | #009 10 10 Popup Optin Results & Content Calendar Tools | #009 full https://www.thepodcasthost.com/?p=9471 https://share.transistor.fm/s/1c4e35d9 Thu, 15 Jun 2017 15:31:37 +0000 Colin Gray & Matthew McLean Colin Gray & Matthew McLean 847 Welcome back to another episode of The Numbers Game! Last week, our discussions focused around the income here at The Podcast Host, with our story, data and lessons sections. Now, for the second part, it’s the turn of our experiment section and, of course, your homework! In our experiment, we’re continuing to look at popups! […] Welcome back to another episode of The Numbers Game! Last week, our discussions focused around the income here at The Podcast Host, with our story, data and lessons sections. Now, for the second part, it’s the turn of our experiment section and, of course No Introducing Hostile Worlds – An Audio Drama/Documentary Hybrid 11 11 Introducing Hostile Worlds – An Audio Drama/Documentary Hybrid full https://www.thepodcasthost.com/?p=90438 https://share.transistor.fm/s/d9fa9c66 Sun, 25 Jun 2017 09:34:11 +0000 Colin Gray & Matthew McLean Colin Gray & Matthew McLean 304 Here at The Podcast Host we’ve been hard at work recently, creating a new highly-produced podcast. It’s called Hostile Worlds, an it’s an audio drama/space documentary hybrid. If that’s right up your street, or if you just want a taster of how something like that might sound, then here’s a little teaser for you… Join […] Here at The Podcast Host we’ve been hard at work recently, creating a new highly-produced podcast. It’s called Hostile Worlds, an it’s an audio drama/space documentary hybrid. If that’s right up your street, or if you just want a taster of how something l No The Re-Do: What's our 2021 Numbers, and where Do we Go From Here? 12 12 The Re-Do: What's our 2021 Numbers, and where Do we Go From Here? full 511d70cd-0585-4f7a-92d4-b3ecb8a3be11 https://share.transistor.fm/s/d98a42c9 TNG is back! Still about building a company, from marketing, to team, to strategy! We'll talk about how we're growing our business, share the experiments and the results, along with all of the other trials and tribulations involved.

Today we're hitting re-do, and telling the story of our last 2 years, releasing the current numbers, and going from there. On this episode we talk about the current state of play - where are we now, and what have we been working on. Then, future plans and what we'll be doing on the show from now on. 

Hoping you join us for more growth experiments, and how it feels to grow a company. Speak soon!

]]> TNG is back! Still about building a company, from marketing, to team, to strategy! We'll talk about how we're growing our business, share the experiments and the results, along with all of the other trials and tribulations involved.

Today we're hitting re-do, and telling the story of our last 2 years, releasing the current numbers, and going from there. On this episode we talk about the current state of play - where are we now, and what have we been working on. Then, future plans and what we'll be doing on the show from now on. 

Hoping you join us for more growth experiments, and how it feels to grow a company. Speak soon!

]]> Fri, 15 Oct 2021 13:38:23 +0000 Colin Gray & Jacob Anderson Colin Gray & Jacob Anderson 1978 TNG is back! Still about building a company, from marketing, to team, to strategy! We'll talk about how we're growing our business, share the experiments and the results, along with all of the other trials and tribulations involved. TNG is back! Still about building a company, from marketing, to team, to strategy! We'll talk about how we're growing our business, share the experiments and the results, along with all of the other trials and tribulations involved. startups, business, growth, marketing, content, podcasting No