The Measure Pod

#139 The role of AI and semantic layers in BI (with Colin Zima at Omni)

Measurelab — Fri, 27 Mar 2026 07:30:00 +0000

Full show notes, transcript and AI chatbot - https://bit.ly/4t8mHmC
Watch on YouTube - https://youtu.be/NqnBWK2si4Y

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Episode Summary:

In this episode of the Measure Pod, Dara and Matthew welcome Colin Zima, CEO and co-founder of Omni. Colin shares his journey in the analytics space, detailing his extensive experience with data tools, including eight years at Looker, where he held various roles in product, customer success, and support. He reflects on his time as one of Looker's first customers and discusses his vision for Omni, a platform aimed at revolutionising analytics by integrating AI and combining the best features of existing tools.

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About The Measure Pod:

The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement, with a side of fun.

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#138 Is Claude the future of agentic AI

Measurelab — Fri, 13 Mar 2026 07:30:00 +0000

Full show notes, transcript and AI chatbot - https://bit.ly/40Zlwd1
Watch on YouTube - https://youtu.be/l-tb1uryhg8

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Episode Summary:

Dara and Matthew are back with a packed episode. From the Pentagon drama that had Anthropic, OpenAI and Sam Altman making headlines, to Google's latest releases in BigQuery, Flux, Code Wiki and Workspace CLI, there's no shortage of things to unpack. The main event though is a thorough exploration of why both hosts keep coming back to Claude above all else - covering Claude Code, Claude Cowork, scheduled tasks, remote control, plugins and the growing sense that agentic AI has finally crossed over from the CLI world into something anyone can use. Plus, is an OpenAI deep dive episode on the horizon?

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About The Measure Pod:

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#137 Which LLMs stand the test of time?

Measurelab — Fri, 20 Feb 2026 08:30:00 +0000

Full show notes, transcript and AI chatbot - https://bit.ly/406exPn

Watch on YouTube - https://youtu.be/ZvVsb9ezGKI

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Episode Summary:

In this episode of The Measure Pod, Dara and Matthew ride the wave of technological change, diving into the fast-moving dynamics of AI model competition and what it means for the industry. They explore how tools like Co-work are reshaping the way developers write code, and reflect on the broader trend of removing friction from technology - touching on recent innovations like OpenClaw. The conversation shifts toward the enterprise world, unpacking governance and security challenges in SaaS before turning to Google's evolving AI strategy, its infrastructure advantages, and the role of Tensor Processing Units in giving it a unique edge.

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About The Measure Pod:

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If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

#136 Agents, swarms, and the AI awakening

Measurelab — Fri, 06 Feb 2026 07:30:00 +0000

Full show notes, transcript and AI chatbot - https://bit.ly/49YPF1L

Watch on YouTube - https://youtu.be/hcYLQIw9N-s

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Episode Summary:

In this episode of The Measure Pod, Dara and Matthew ease into the new year, shake off the podcasting rust before diving into big-picture ideas about AI’s potential to guide humanity toward a more optimistic, almost Star Trek–like future. Along the way, they explore themes spanning cloud engineering and analytics, setting up thoughtful conversations at the intersection of data, technology, and what comes next.

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About The Measure Pod:

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#135 Twelve highlights of 2025 and future predictions

Measurelab — Fri, 19 Dec 2025 07:30:00 +0000

Full show notes, transcript and AI chatbot - https://bit.ly/4s2dxZd

Watch on YouTube - https://youtu.be/mcSx6M5-V4w

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Episode Summary:

In this episode of The Measure Pod, join Dara and Matthew as they look back over the year with 12 of their favourite highlights. They discuss the funniest and most thought-provoking moments from past episodes, including the infamous tungsten cubes story, the importance of critical thinking in the age of AI, and the rapid acceleration of productivity. They also share their thoughts on warehouse-native analytics, the potential consciousness of AI, and predictions for the future of the web. Tune in for a reflective, insightful, and humorous recap of 2025 in the world of data, analytics and AI.

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About The Measure Pod:

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#134 Building AI agents, from consciousness to collaboration (with Daniel Hulme at WPP)

Measurelab — Fri, 28 Nov 2025 07:30:00 +0000

Full show notes, transcript and AI chatbot - https://bit.ly/43VYaqO

Watch on YouTube - https://www.youtube.com/watch?v=kV6RsjPsj3c

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Episode Summary:

In this episode of The Measure Pod, we welcome Daniel Hulme, an expert in artificial intelligence and the founder of Satalia, a company recently acquired by WPP. Daniel shares insights from his extensive background in AI, which includes studying at UCL, where he completed both his undergraduate and master’s degrees, as well as a PhD focused on modeling bumblebee brains. He discusses his experience in academia, including running a master's program in applied AI and his current role as an entrepreneur in residence at UCL, where he assists in spinning out deep tech companies. Join us as we delve into Daniel's insights on AI, consciousness, and much more.

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About The Measure Pod:

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#133 The role of AI in analytics (with Juliana Jackson at Jellyfish)

Measurelab — Fri, 14 Nov 2025 07:30:00 +0000

Full show notes, transcript and AI chatbot - https://bit.ly/4hWoNlj

Watch on YouTube - https://www.youtube.com/watch?v=IF1m9aXBeR8

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Episode Summary:

In this episode of The Measure Pod, Dara and Matthew sit down with Juliana Jackson, returning for her second appearance, Juliana shares her journey since 2010 and emphasises her identity as a product person and how her role has developed. With a knack for blending technical data insights with commercial strategy, she currently holds the position of Cloud Director at Jellyfish. Tune in to discover how her varied experiences shape her approach to product management and the evolving landscape of AI.

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About The Measure Pod:

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If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

#132 The impact of AI on digital experience (with Yali Sassoon at Snowplow)

Measurelab — Fri, 31 Oct 2025 07:30:00 +0000

Full show notes, transcript and AI chatbot - http://bit.ly/47uSwNd

Watch on YouTube - https://www.youtube.com/watch?v=9qjSjsFnTiE

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Episode Summary:

In this episode of The Measure Pod, Dara and Matthew sit down with Yali Sassoon, co-founder and CTO of Snowplow. Yali reflects on Snowplow’s early challenges, the transformation brought about by cloud data warehouses, and the shifting roles of data stakeholders. They also discuss how AI is redefining user experiences, the complexities of real-time data processing, and the breakneck pace of AI innovation. From OpenAI’s competitive rise to the societal implications of AI and the future of human–machine interaction, this episode offers a rich and forward-looking exploration of data-driven technology and its impact on the world.

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About The Measure Pod:

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#131 From raw export to insight-ready data (with Johan van de Werken at GA4Dataform)

Measurelab — Fri, 17 Oct 2025 07:30:00 +0100

Full show notes, transcript and AI chatbot - http://bit.ly/47craLC

Watch on YouTube - https://youtu.be/lvzrZTee9lY

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Episode Summary:

In this episode of The Measure Pod, Dara and Matthew sit down with Johan van de Werken from GA4Dataform to talk about the evolving world of analytics engineering and data transformation. From his early career journey to his work with BigQuery and large language models, Johan shares insights into building scalable data workflows and the growing demand for learning platforms in analytics. They discuss the origins of Dataform, its connection with dbt, and how it’s enabling analysts to do more with GA4 data. Along the way, they touch on community insights from Superweek and explore how tools like GA4Dataform are reshaping the way teams think about data modeling and automation.

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About The Measure Pod:

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#130 GenAI in action: Cloud DevOps and Tagassistant.ai (with Mark Edmondson)

Measurelab — Fri, 03 Oct 2025 08:00:11 +0100

Full show notes, transcript and AI chatbot - http://bit.ly/4gXOEJa

Watch on YouTube - https://www.youtube.com/watch?v=dcb_WFxQGZg

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Episode Summary:

In this episode of The Measure Pod, Dara and Matthew sit down with Mark Edmondson, AI Engineer, founder of Sunholo and Aitana, and board member at 8-bit-sheep. They explore the rapidly evolving landscape of AI in business and analytics, from career progression in the age of AI to the practical realities of implementing AI-driven company strategies. Mark shares insights on DevOps, data pipelines, and the distinction between data engineering and data science, while discussing why so many AI projects fail and what it takes to succeed. The conversation tackles the human side of technological change, including productivity expectations, burnout, and how we should be educating future generations for an AI-driven world.

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About The Measure Pod:

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#129 The impact of AI on digital analytics and user privacy (with Brian Clifton)

Measurelab — Fri, 19 Sep 2025 07:30:00 +0100

Full show notes, transcript and AI chatbot - http://bit.ly/4msIQbF

Watch on YouTube - https://youtu.be/5hchBfk763o

00:00:00 – Introduction
00:01:54 – Privacy and data sharing
00:05:16 – AI pilots failure statistics
00:08:09 – Economic impact of automation
00:10:39 – AI usage and income correlation
00:15:12 – Automation versus augmentation in AI
00:18:04 – AI and privacy in analytics
00:21:21 – Google Analytics Individual Qualification
00:25:41 – Data democratisation in analytics
00:30:07 – Google's approach to user privacy
00:30:56 – Privacy and data protection challenges
00:34:00 – AI in user interfaces
00:39:43 – User privacy and AI interaction
00:42:42 – AI and consent complexities
00:44:08 – Copyright and data ownership issues
00:46:31 – Risks to professional journalism
00:50:39 – Creativity through AI automation
00:54:00 – Hyper-targeted data is unnecessary
00:56:39 – Hyper-targeting vs. contextual advertising
01:00:04 – User privacy and data consent
01:03:41 – Creativity and AI collaboration
01:08:14 – Creative process and technology
01:10:06 – Privacy's impact on technology
01:12:47 – AI model transparency concerns

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Episode Summary:

In this episode of The Measure Pod, Dara and Matthew sit down with Brian Clifton, the former Head of Web Analytics at Google (EMEA), author, and founder of Verified-Data.com and Advisor to Piwik PRO. They discuss the intersection of AI, privacy, and analytics, from the evolving role of Google Analytics and data democratisation to the challenges of user consent and data protection, they unpack how privacy-first thinking is shaping the future of measurement. Along the way, they dive into issues like AI in user interfaces, copyright and data ownership, and the risks automation poses to professional journalism. The conversation also covers creativity in the age of AI, from automation and collaboration to the impact of hyper-targeting versus contextual advertising.

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About The Measure Pod:

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The post #129 The impact of AI on digital analytics and user privacy (with Brian Clifton) appeared first on Measurelab.

#128 MCP servers in digital analytics (with Gunnar Griese at 8-bit-sheep)

Measurelab — Fri, 05 Sep 2025 07:30:00 +0100

Full show notes, transcript and AI chatbot - http://bit.ly/45OMaZF

Watch on YouTube - https://youtu.be/sFBo_j3cLIE

Join our Dataform webinar on the 11th of September - http://bit.ly/4gfuFFu

00:00:00 - Introduction
00:01:22 - News Roundup
00:02:04 - Claude Chrome Pilot and risks
00:06:42 - Lethal trifecta problem
00:08:32 - Image generation advancements
00:12:55 - Competitive image editing software
00:16:03 - Google Translate's new features
00:18:40 - Future of language learning
00:22:39 - Attribution models in digital analytics
00:27:50 - Using MCPs in digital analytics
00:30:20 - MCP servers and LLM integration
00:35:14 - Browser testing with Playwright
00:38:34 - Automated e-commerce tracking implementation
00:40:54 - API call translation challenges
00:45:43 - Customising prompt templates in MCP
00:49:41 - AI functionality and governance balance
00:51:05 - User level access in analytics
00:54:25 - Authentication challenges in MCP
00:58:59 - Customised UI for analytics workflows
01:02:05 - Agent to agent workflows
01:06:51 - Future of chat interfaces in analytics
01:10:46 - AI outsourcing mundane tasks
01:12:40 - Data activation challenges in business

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Episode Summary:

In this episode of The Measure Pod, Dara and Matthew sit down with Gunnar Griese from 8-bit-sheep to discuss MCPs and their growing role in digital analytics. From server integration with LLMs to customising prompt templates and tackling authentication, they explore how MCPs are reshaping workflows and access in analytics. Along the way, they touch on related challenges like API translation, automated tracking, and the balance between AI functionality and governance.

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About The Measure Pod:

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The post #128 MCP servers in digital analytics (with Gunnar Griese at 8-bit-sheep) appeared first on Measurelab.

#127 Ensuring robust data collection – lessons from Trackingplan (with Josele Perez)

Measurelab — Fri, 22 Aug 2025 07:30:00 +0100

Full show notes, transcript and AI chatbot - http://bit.ly/4fNEBpm

Watch on YouTube - https://youtu.be/Bz4YYZCjT6g

00:00:00 Introduction
00:03:11 GPT-5 release predictions
00:06:15 Incremental updates in AI
00:10:14 AGI as a marketing label
00:14:41 Regulation catching up with AI
00:18:24 Google Cloud Marketing Analytics Partnership
00:20:07 Dataform's impact on data quality
00:25:39 First computer experience
00:27:52 AI coding and productivity challenges
00:31:24 Data collection challenges in analytics
00:34:18 Collaborative tracking in companies
00:40:45 Data anomaly detection capabilities
00:41:40 Reducing noise in analytics alerts
00:45:06 Innovators dilemma in analytics
00:50:01 Customer indifference to tracking issues
00:54:49 Data quality and business impact
00:56:03 Automation leads to more problems
00:59:40 Data quality in AI usage
01:02:30 AI in anomaly detection
01:08:00 Self-service in product interactions
01:09:14 Voice interfaces and attribution changes

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Episode Summary:

In this episode of The Measure Pod, Dara and Matt welcome Josele Perez, co-founder of Trackingplan, to dive into the evolving challenges and opportunities in data collection. Josele shares his personal journey, from his first computer experience to discovering coding as a form of therapy, before walking us through the mission behind Trackingplan. Together, they explore the most common pitfalls in data collection, why the collection phase deserves more focus, and how ownership and collaboration can transform tracking efforts across teams.

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About The Measure Pod:

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The post #127 Ensuring robust data collection – lessons from Trackingplan (with Josele Perez) appeared first on Measurelab.

#126 First-party data strategy – a client side perspective (with Roman Petrochenkov at Carwow)

Measurelab — Fri, 08 Aug 2025 07:30:00 +0100

Full show notes, transcript and AI chatbot - http://bit.ly/4oqoJNe

Watch on YouTube - https://youtu.be/Leb1rjtODGc

00:00:00 - Introduction
00:03:26 - Google Analytics and AI News
00:05:06 - ChatGPT Agent Tool and Pizza Ordering
00:07:06 - ChatGPT 5 Speculations
00:09:09 - Google Notebook LM and Video Generation
00:12:24 - Google AI Search in the UK
00:14:27 - Google's AI Strategy and Advertising
00:15:10 - ChatGPT Study Mode
00:16:12 - Introduction of Guest Roman Petrochenkov
00:18:00 - Roman's Background and Role at Carwow
00:20:03 - First Party Data Strategies
00:22:01 - Importance of First Party Data
00:25:35 - Collecting First Party Data
00:28:13 - Carwow's Progress with First Party Data
00:30:01 - Incentivizing Users to Share Data
00:32:10 - AI's Impact on Data Collection
00:35:06 - Technical Steps for First Party Data Strategy
00:38:21 - Challenges with User-Provided Data in GTM
00:39:37 - Direct Data Routing to Cloud Data Warehouse
00:41:07 - Implementing Enhanced Conversions
00:43:40 - Experience with Facebook CAPI
00:45:24 - Communicating Complex Data Strategies Internally

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Episode Summary:

In this episode of The Measure Pod, Dara and Matt sit down with Roman Petrochenkov, a seasoned marketing analytics leader with deep expertise in data strategy and measurement. They discuss the growing importance of first-party data, unpacking strategies for its collection, ownership, and security, as well as the evolving role it plays in a post-cookie landscape. They also explore the rise of AI in analytics, its impact on incrementally measurement, and what the future holds for marketing teams and jobs in an increasingly automated world.

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About The Measure Pod:

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The post #126 First-party data strategy – a client side perspective (with Roman Petrochenkov at Carwow) appeared first on Measurelab.

#125 Proactive pipelines – the power of shifting left (with Chad Sanderson at Gable)

Measurelab — Fri, 25 Jul 2025 07:30:00 +0100

Full show notes, transcript and AI chatbot - http://bit.ly/452Y00x

Watch on YouTube - https://youtu.be/mVwb4KJpUoM

00:00:00 Introduction
00:07:46 Google Analytics MCP server
00:08:39 AI in Google Analytics management
00:12:27 Google Analytics and Reddit ads
00:17:14 Shift left manifesto explained
00:21:06 Data ownership and governance
00:24:06 Shifting left in data quality
00:28:19 Tools for data engagement
00:31:12 Data contracts as agreements
00:34:06 Power dynamics in data relationships
00:37:27 Data contracts for marketing analytics
00:41:28 Bridging tech language gaps
00:45:12 Adoption challenges in technology
00:50:17 Coordination and structure in data
00:54:10 AI's impact on software dependencies
00:58:14 Use cases for data contracts
01:00:09 Data contracts for business value
01:05:23 Use case-driven data strategy
01:08:08 Data contracts in software development
01:10:17 AI's role in data engineering
01:13:30 Predictions for the future

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Episode Summary:

In this episode of The Measure Pod, Dara and Matt are joined by Chad Sanderson from Gable.ai, a seasoned expert in the data space with a diverse background ranging from journalism to data science. Chad shares insights from his extensive career, which includes roles at large corporations like Subway, Oracle, and Microsoft, as well as at smaller startups. They discuss the concept of shifting left and how this approach aims to improve data quality, reduce costs, and accelerate data delivery by addressing issues earlier in the data lifecycle.

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About The Measure Pod:

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The post #125 Proactive pipelines – the power of shifting left (with Chad Sanderson at Gable) appeared first on Measurelab.

#124 Transforming tag management with server-side GTM (with Denis Golubovskyi at Stape)

Measurelab — Fri, 11 Jul 2025 07:30:00 +0100

Full show notes, transcript and AI chatbot - http://bit.ly/44K1vsE

Watch on YouTube - https://youtu.be/9emUszHU41U

Webinar sign-up link: http://bit.ly/4nCbIjz

00:00:00 - Introduction
00:00:47 - News Segment Introduction
00:01:10 - Anthropic's AI Experiment
00:04:00 - AI's Business Acumen and Failures
00:06:18 - Meta Poaching OpenAI Engineers
00:08:23 - WhatsApp Introducing Advertising
00:11:13 - VO3 Video Model from Gemini
00:12:55 - AI-Generated Content and Deepfakes
00:14:29 - Webinar Announcement
00:15:23 - Introduction to Guest: Dennis from Stape.io
00:17:04 - Dennis' Background and Stape.io Overview
00:19:30 - Stape.io's Community Engagement
00:24:17 - Technical Requirements for Using Stape.io
00:27:09 - Scaling and Cost Management with Stape.io
00:30:10 - Seasonal Traffic and Server Scaling
00:31:26 - Server Infrastructure and Data Compliance
00:34:03 - Reasons for Choosing Stape.io Over DIY Solutions
00:36:00 - Benefits of Server-Side GTM
00:40:43 - Ad Blockers and Data Collection
00:41:16 - Privacy and Data Control with Server-Side GTM
00:42:00 - Novel Use Cases for Server-Side GTM
00:44:34 - Who Should Not Use Server-Side GTM
00:47:21 - Data Quality Improvements with Server-Side GTM
00:48:16 - Justifying Server-Side GTM for Data Quality
00:49:38 - Open Source Tooling and Community Engagement
00:51:52 - Contribution to Google Tag Template Store

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Episode Summary:

In this episode of The Measure Pod, Dara and Matt are joined by Denis Golubovsky from Stape.io, the team making server-side Google Tag Manager implementation as simple as the click of a button. They dive deep into what makes server-side tracking so powerful, who benefits most from the switch, and the technical hurdles that come with it. Expect candid takes on ad blockers, cross-device tracking, and why configuration is just the beginning when it comes to getting server-side GTM right.

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About The Measure Pod:

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The post #124 Transforming tag management with server-side GTM (with Denis Golubovskyi at Stape) appeared first on Measurelab.

#123 Why teams are turning to warehouse-native analytics (with István Mészáros at Mitzu)

Measurelab — Fri, 20 Jun 2025 07:30:00 +0100

Full show notes, transcript and AI chatbot - http://bit.ly/3FX0G7s

Watch on YouTube - https://youtu.be/l6F_9ZfHxJc

Webinar sign-up link: http://bit.ly/4ehrs7m

00:00:00 Google Cloud outage consequences
00:05:09 Google Search AI integration
00:09:50 Shopping journey optimisation
00:10:56 Martech madness webinar promo
00:11:36 Martech stack challenges and solutions
00:16:25 Warehouse native analytics solution
00:22:37 Data warehousing accessibility and democratisation
00:24:37 Data warehouse monetisation challenges
00:29:10 Transitioning to a data warehouse
00:32:45 Data integration process explained
00:36:17 SQL optimisation without LLMs
00:39:23 Data quality and user trust
00:45:13 Product and marketing analytics overlap
00:49:21 Data warehouse analytics revolution
00:51:46 Data privacy in tech solutions
00:56:41 Cat logo branding significance
00:59:40 AI in SQL queries

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Episode Summary:

In this episode of The Measure Pod, Dara and Matt are joined by István Mészáros, founder and CEO of Mitzu — a company who have built a warehouse-native product analytics solution. They explore who this approach is really for, what it offers teams that traditional tools don’t, and the challenges companies face when making the shift. Expect an honest discussion about trade-offs, technical friction, and why warehouse-native is becoming a serious contender in the analytics space.

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About The Measure Pod:

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If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #123 Why teams are turning to warehouse-native analytics (with István Mészáros at Mitzu) appeared first on Measurelab.

#122 Digital transformation in the age of AI (with Antony Mayfield at Brilliant Noise)

Measurelab — Fri, 06 Jun 2025 07:30:00 +0100

Full show notes, transcript and AI chatbot - https://bit.ly/45GkOF6

Watch on YouTube - https://youtu.be/EOCkEORVToo

00:00:00 - Introduction
00:00:47 - News Overview
00:02:25 - Speculations on AI and Hardware Integration
00:03:25 - AI Devices and Market Speculations
00:04:03 - Subscription Models and Data Privacy Concerns
00:05:21 - AI and Consumer Technology
00:05:48 - Anthropic's New Claude Models
00:06:55 - AI Model Benchmarks and Comparisons
00:08:34 - Practical Uses of New Claude Versions
00:09:45 - AI in Data Engineering and Analysis
00:10:30 - Google Ads Data Manager API
00:11:02 - Google Tag Gateway
00:13:10 - First-Party Data and Privacy
00:16:11 - Transition to AI-Themed Episode
00:17:00 - Introduction to Guest Anthony Mayfield
00:18:00 - Background of Brilliant Noise
00:19:28 - Digital Transformation and AI
00:22:13 - Technological Evolution and Complexity
00:25:35 - Human Adaptation to Rapid Technological Change
00:30:20 - Understanding and Interfacing with Complex Technology
00:32:44 - Brilliant Noise's Pivot to AI
00:37:13 - Practical AI Adoption in Companies
00:39:13 - Importance of Data Management for AI
00:40:06 - Bottom-Up Approach to AI Adoption
00:43:47 - Encouraging AI Adoption in Companies
00:45:07 - Effective Training and Learning for AI Adoption

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Episode Summary:

In this episode of The Measure Pod, Dara and Matt are joined by Antony Mayfield to talk about what 15+ years of digital transformation work actually looks like and how it’s changed. From the rise of influencer marketing to the sudden urgency of AI, Anthony shares what he’s seeing on the ground with big brands and why adapting to new tech is no longer optional. Expect a wide-ranging chat on systems, shifts, and why ChatGPT isn’t just a tool, it’s a turning point.

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About The Measure Pod:

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The post #122 Digital transformation in the age of AI (with Antony Mayfield at Brilliant Noise) appeared first on Measurelab.

#121 Using Dataform and DBT in modern analytics (with Verónica Delgado-Benito at Springer Nature)

Measurelab — Fri, 23 May 2025 07:30:00 +0100

Full show notes, transcript and AI chatbot - https://bit.ly/4dtzBFh

Watch on YouTube - https://youtu.be/4yo-N2KM8rw

00:00:00 - Introduction
00:01:00 - Veronica's Career Journey
00:02:30 - Transition from Academia to Data Analysis
00:04:00 - Regrets About Leaving Academia
00:05:30 - Current Role as a Product Data Analyst
00:07:00 - Skills Required in Data Analysis
00:09:00 - Bridging Technical and Business Communication
00:10:30 - Experience with Data Tools
00:11:30 - Tech Stack and Tools Used
00:13:30 - Data Culture in the Workplace
00:14:30 - Project Collaboration with Measurelab
00:15:30 - Overview of the Dataform Project
00:16:30 - Choosing Between DBT and Data Form
00:18:00 - Benefits of Dataform's Structure
00:20:00 - Maintaining and Scaling Data Solutions
00:23:00 - When to Use Dataform or DBT
00:25:00 - AI's Role in Data Management
00:29:00 - Learning and Adapting to AI
00:32:00 - Conclusion and Final Thoughts
00:49:00 - Closing Remarks and Encouragement

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Episode Summary:

In this episode of The Measure Pod, Dara and Matt are joined by Verónica Delgado-Benito to chat through her journey from molecular biology PhD to data analyst at Springer Nature. They cover everything from her time in venture capital at Project A, to the quirks of working in scientific publishing—and what it’s like to swap lab coats for dashboards. They also dig into a recent project we worked on together using Dataform to streamline reporting across Springer’s complex analytics setup.

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The post #121 Using Dataform and DBT in modern analytics (with Verónica Delgado-Benito at Springer Nature) appeared first on Measurelab.

#120 Marketing analytics updates and a BigQuery health check

Measurelab — Fri, 02 May 2025 07:30:00 +0100

Full show notes, transcript and AI chatbot - https://bit.ly/42SW2yG

Watch on YouTube - https://youtu.be/08gLvHthNuw

00:00:00 – Introduction
00:05:37 – ChatGPT shopping and e-commerce
00:08:50 – AI impact on data tracking
00:12:28 – Natural language data analysis tool
00:16:18 – Discovery Catalog for Cloud Storage
00:19:11 – Data accessibility in BigQuery
00:25:23 – AI-generated insights in GA4
00:27:56 – Cloud Code features in IDE
00:30:36 – Data robustness in BigQuery
00:35:45 – Data layer responsibilities in marketing
00:39:47 – Importance of monitoring data integrity
00:42:51 – Documentation and data governance
00:46:56 – Derelict data warehouse issues
00:49:12 – Data governance and documentation
00:54:26 – Principles of least privilege
00:58:03 – Infrastructure as code with Terraform
01:00:04 – Audience participation ideas

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Episode Summary:

In this episode of The Measure Pod, Dara and Matt dive into a whole mix of marketing analytics news and musings. From new BigQuery features and GA4 updates to ChatGPT integrations and data quality best practices, they cover what’s actually worth knowing. It’s a loose but lively chat full of useful insights, personal takes, and a healthy dose of “pinch of salt” news. Expect talk of snooker, rogue GA4 permissions, and why naming conventions are the hill we’ll die on.

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About The Measure Pod:

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#119 Google Cloud Next 25 roundup

Measurelab — Fri, 18 Apr 2025 07:30:00 +0100

Full show notes, transcript and AI chatbot - https://bit.ly/3Gg5HHZ

Watch on YouTube - https://youtu.be/dcZhmVY_Bl0

00:00:00 - New co-host introduction.
00:04:01 - Google Next 25 conference highlights.
00:08:10 - CapEx spend on cloud and AI.
00:12:37 - Cross-cloud collaboration and flexibility.
00:15:40 - Gemini's integration in Firebase.
00:21:01 - Autonomous data AI platform.
00:25:10 - Data tools and data quality.
00:27:01 - Data quality challenges and solutions.
00:30:15 - Building with good foundations.
00:36:08 - Unstructured data in AI platforms.
00:40:10 - BigQuery as enterprise advantage.
00:42:56 - BigQuery vector search capabilities.
00:48:11 - Multi-agent systems and autonomy.
00:51:20 - Importance of robust data.
00:54:06 - BigQuery and unstructured data.
00:58:05 - Reducing repetitive work through automation.

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Episode Summary:

In this episode of The Measure Pod, Dara and Matthew take the reins and dive into the biggest takeaways from Google Cloud Next 2025. From shiny new features to subtle shifts in direction, they cover the bits that matter—what’s exciting, what’s useful, and what might actually change the way we work. Plenty of ground covered. Plenty of thoughts shared. And just the beginning of what’s to come.

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About The Measure Pod:

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If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

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#118 Dan & Bhav’s farewell, best moments & a game of guess who

Measurelab — Fri, 14 Mar 2025 07:30:00 +0000

Full show notes, transcript and AI chatbot - https://bit.ly/4kOQnll

Watch on YouTube - https://youtu.be/VI6Qe0rZL1w

00:00:00 - Introduction and Special Announcement
00:00:36 - Dara returns
00:00:57 - Farewell to Dan and Bhav
00:03:29 - Dara's Quiz Introduction
00:04:13 - Quiz Rules and Format
00:06:09 - First Quote: Analytics Belts
00:10:34 - Second Quote: Eggs in One Basket
00:14:06 - Third Quote: Enduring Pain
00:14:06 - Fourth Quote: Curiosity
00:17:44 - Fifth Quote: All Models Are Terrible
00:20:11 - Sixth Quote: Data is Directional
00:23:20 - Seventh Quote: Automating Bad Decisions
00:24:25 - Eighth Quote: Lamborghini
00:27:17 - Ninth Quote: Last Click and McDonald's
00:30:40 - Tenth Quote: Hoarding numbers
00:38:29 - Reflecting on Favourite Episodes
00:49:11 - Learning from Podcasting.
00:54:26 - Sharing your Voice and Knowledge.
00:57:12 - Contributing Within Your Workplace.

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Episode Summary:

In this special episode of The Measure Pod, Dan and Bhav bid farewell as they step back from the show, making way for Dara to take the helm as a familiar voice returning to the podcast. Dara puts Dan and Bhav through their paces with a memory-based quiz, and they reflect on their favourite moments and learnings from hosting the podcast.

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About The Measure Pod:

The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer at Measurelab and Bhav Patel then Director of Experimentation and Analytics at LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way.

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If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

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#117 Marketing incrementality, attribution & ROI optimisation (with Jorge Roberto Ahumada Garcia @ Coppel)

Measurelab — Fri, 28 Feb 2025 07:30:00 +0000

Full show notes, transcript and AI chatbot - https://bit.ly/3CX6tsf

Watch on YouTube - https://youtu.be/Qgg42DI_Z08

00:01:22 Technology's Role in Analytics.
00:06:48 E-commerce transaction percentage in Coppel.
00:09:19 Attribution challenges in marketing.
00:12:41 Human understanding in technology.
00:19:23 E-commerce impact on business growth.
00:22:32 Omni-channel marketing evolution.
00:30:39 Impact of User-Generated Content.
00:34:10 Human understanding in data analysis.
00:39:05 Attribution models evolution.
00:41:44 GA4's impact on measurement.
00:49:08 Analytical credibility in marketing.
00:51:31 Marketing measurement methodologies.
00:54:45 Outro
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Episode Summary:

In this week's episode of The Measure Pod, Dan and Bhav are joined by Jorge Ahumada Garcia from Coppel, one of Mexico’s largest retailers and banks. They dive into marketing mix modelling (MMM) and multi-touch attribution, exploring the balance between new technologies and traditional methods. Jorge shares his experience navigating the evolving analytics landscape, while Bhav highlights the importance of understanding the tech we rely on—rather than blindly trusting automation.

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About The Measure Pod:

The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way.

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If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #117 Marketing incrementality, attribution & ROI optimisation (with Jorge Roberto Ahumada Garcia @ Coppel) appeared first on Measurelab.

#116 Highlights from Superweek 2025!

Measurelab — Fri, 14 Feb 2025 07:30:00 +0000

Full show notes, transcript and AI chatbot - https://bit.ly/40Wf46m

00:00:40 Who are you? And what brings you to Superweek?
00:05:50 What’s been your favourite part of Superweek?
00:10:43 How would you explain Superweek to someone who’s never been before?

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Episode Summary:

In this week's episode of The Measure Pod, Dan catches up with attendees at Superweek 2025 in Hungary, a conference dedicated to data analytics. They share their favourite moments from the event and discuss the value of connecting with like-minded professionals, each bringing their own unique backgrounds and reasons for attending.

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About The Measure Pod:

The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer at Measurelab and Bhavik Patel then Director of Experimentation and Analytics at LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way.

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If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #116 Highlights from Superweek 2025! appeared first on Measurelab.

#115 Lessons from a data science content creator (with Egor Howell @ Deliveroo)

Measurelab — Fri, 31 Jan 2025 07:30:00 +0000

Full show notes, transcript and AI chatbot - https://bit.ly/40XHblN

Watch on YouTube - https://youtu.be/Bc79OgBxR9w

00:02:03 Content creation as a process.
00:04:06 Transition from physics to AI.
00:08:02 YouTube content creation journey.
00:09:15 Beginners in data science content.
00:12:41 Personal wisdom and mental health.
00:16:20 Getting started in data science.
00:19:10 Data scientist vs. data analyst.
00:21:49 Data science role evolution.
00:25:24 Bridging skills gap in analytics.
00:28:25 Art of modeling in practice.
00:31:36 Model profitability and testing.
00:34:50 Predictive model implementation challenges.
00:38:39 A-B testing: Science or Art?
00:41:08 Statistics vs. common sense in decisions.
00:43:05 Business intuition and data science.
00:46:27 Preferred programming language for coding.
00:49:32 Content creation in data science.
00:52:46 Outro
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Episode Summary:

In this week's episode of The Measure Pod, Dan and Bhav are joined by Igor Howell, a rising voice in data science and content creation. They dive into the differences between analytics, data science, and machine learning, offering valuable insights for anyone in the field. Igor also shares his take on content creation, data-driven decision-making, and the key skills needed to grow your career in analytics.

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About The Measure Pod:

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If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #115 Lessons from a data science content creator (with Egor Howell @ Deliveroo) appeared first on Measurelab.

#114 Sanity over vanity – focusing on metrics that matter (with Ole Bossdorf @ Project A)

Measurelab — Fri, 17 Jan 2025 07:30:00 +0000

Full show notes, transcript and AI chatbot - https://bit.ly/4gMftip

Watch on YouTube - https://youtu.be/E202iZDFAOY

Chapters:
00:00:00 - Introduction
00:04:13 - Welcoming Ole to the Show
00:04:51 - Ole's Background and Project A Overview
00:05:55 - Role of Data in Early-Stage Companies
00:07:25 - Early Interest in Data
00:09:12 - Timing for Investing in Data
00:10:04 - Early Data Strategy and Investment
00:18:39 - Handling Limited Data
00:21:11 - Challenges in Data Representation
00:23:13 - Asking Stakeholders About Data Usage
00:26:23 - Preventing Vanity Metrics
00:31:06 - Product Managers and Vanity Metrics
00:33:25 - Avoiding Assumptions in Metrics
00:36:33 - Facilitating Solution Creation
00:38:39 - Clustering Metrics for Better Analysis
00:39:37 - On-the-Fly Metrics Exercise: Virtual Conferencing Platform
00:46:11 - On-the-Fly Metrics Exercise: Nutrition and Supplement Company

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Episode Summary:

In this episode of The Measure Pod, Dan and Bhav are joined by Ole Bossdorf, an analytics expert at venture capital firm Project A, which boasts a portfolio of over 120 companies. They discuss the contrast between Ole’s work with early-stage startups and more established businesses, highlighting the critical role of metrics in driving success. The conversation also delves into the challenges and creative solutions for data analysis when dealing with limited information.

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About The Measure Pod:

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If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #114 Sanity over vanity – focusing on metrics that matter (with Ole Bossdorf @ Project A) appeared first on Measurelab.

#113 MMM, MTA and the future of marketing measurement (with János Moldvay @ Funnel)

Measurelab — Fri, 13 Dec 2024 07:30:00 +0000

Full show notes, transcript and AI chatbot - https://bit.ly/4gs0BoK

Watch on YouTube - https://youtu.be/PbrJeY0fCtU

00:00:00 - Introduction
00:01:55 - Christmas Message and Podcast Plug
00:03:03 - Janos' Background and Career Journey
00:07:01 - Founding Atriba and Early Challenges
00:09:19 - Impact of GDPR on Attribution Modeling
00:10:58 - Factors Beyond Clicks in Marketing Measurement
00:15:25 - Defining Attribution Modeling and MMM
00:20:03 - Data-Driven Multi-Touch Attribution
00:22:17 - Pros and Cons of MMM vs. MTA
00:27:10 - Limitations and Realities of Attribution Models
00:30:43 - Measurelab Advertisement
00:33:42 - Applicability of Different Measurement Approaches
00:35:03 - Combining Different Measurement Methodologies
00:42:45 - Practical Impact on PPC Managers
00:45:21 - Convincing Decision-Makers to Adopt New Approaches
00:55:31 - Outro Questions
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Episode Summary:

In this week's episode of The Measure Pod, Dan and Bhav are joined by János Moldvay from Funnel to dive into the intricacies of Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and the future of marketing measurement. János shares his expertise on analytical methodologies and highlights the critical role of measurement in shaping effective marketing strategies.

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About The Measure Pod:

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If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #113 MMM, MTA and the future of marketing measurement (with János Moldvay @ Funnel) appeared first on Measurelab.

#112 Product analytics tool assessment

Measurelab — Fri, 29 Nov 2024 07:30:00 +0000

Full show notes, transcript and AI chatbot - https://bit.ly/4194ef8

Watch on YouTube - https://youtu.be/Jgdk7Ou93Bg

00:00:00 - Marketing and product analytics crossover.
00:04:24 - Brighton meetup for analytics.
00:08:32 - Product analytics platforms vs GA4.
00:11:05 - Product analytics platform considerations.
00:14:46 - Lifetime value and retention analysis.
00:18:28 - Product analytics and event data.
00:22:07 - Google Analytics limitations discussed.
00:24:58 - Measurelab advertisement
00:25:39 - Data discrepancies between analytics tools.
00:27:24 - Data collection and platform discrepancies.
00:30:09 - Product analytics integration challenges.
00:32:40 - GA4 platform limitations.
00:36:30 - Cookie banners and consent management.
00:39:10 - User experience and data collection.
00:44:45 - Integration buy-in for analytics platforms.
00:45:39 - Warehouse native analytics approach.

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Episode Summary:

In this week's episode of The Measure Pod, Dan and Bhav dive into the intricate world of product analytics. Dan shares his recent challenges relating to product analytics assessments, requirements, and navigating the vendor landscape. And Bhav offers up some insights into the evolving dynamics between marketing and product teams as they increasingly overlap in their interests.

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About The Measure Pod:

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If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #112 Product analytics tool assessment appeared first on Measurelab.

#111 ROI of analytics and GA’s gravy train (with Adam Greco @ Amplitude)

Measurelab — Fri, 15 Nov 2024 07:30:00 +0000

Full show notes, transcript and AI chatbot - https://bit.ly/3O88XGc

Watch on YouTube - https://youtu.be/bIYsp57Rmuo

00:00:00 - Introduction
00:05:15 - Crap Talks Brighton
00:07:11 - Analytics as an investment
00:10:57 - Analytics as a profit enabler
00:14:47 - Analytics team success without proof
00:18:19 - Thermostat vs. Thermometer analogy
00:23:54 - Optimising sales call strategies
00:24:04 - Measurelab Ad
00:25:22 - Simplicity in analytics adoption
00:29:41 - Empowering analysts through problem-solving
00:32:12 - Product-led growth experiment outcomes.
00:36:01 - End of Google Analytics era
00:40:03 - Modular data stack considerations
00:41:37 - Google Analytics and advertising impact
00:46:20 - Google Analytics and competition
00:49:57 - Personal hobbies of an analyst

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Episode Summary:

In this episode of The Measure Pod, Dan and Bhav welcome back Adam Greco from Amplitude. They discuss his recent MeasureCamp presentation on the ROI of analytics, as well as his impactful 'thermostat versus thermometer' analogy, which illustrates the role of analytics in decision-making — and much more!

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About The Measure Pod:

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If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #111 ROI of analytics and GA’s gravy train (with Adam Greco @ Amplitude) appeared first on Measurelab.

#110 Live from MeasureCamp London 2024: analytics in 2034

Measurelab — Fri, 25 Oct 2024 07:30:00 +0100

Full show notes, transcript and AI chatbot - https://bit.ly/4fe0FrC

Watch on YouTube - https://youtu.be/hSmKcauB_5E

00:00:00 - Introduction to The Measure Pod
00:00:22 - The Future of Data Collection
00:01:00 - The Reality of Data Accuracy
00:02:45 - The Need for 100% Data Collection
00:03:23 - The Trap of Data-First Thinking
00:04:26 - Data Silos and Business Expectations
00:06:07 - Politics and Bureaucracy in Organisations
00:07:28 - The Evolution of Analytics Roles
00:09:05 - Specialisation vs. Generalisation in Analytics
00:10:13 - The Changing Landscape of Data Science
00:12:34 - The Role of Analysts in Decision Making
00:14:07 - The Future of Machine Learning in Analytics
00:17:21 - Advertisement
00:21:09 - Ethics in Data Collection
00:25:31 - Public Perception of Privacy
00:28:13 - The Future of Analyst Roles
00:36:33 - Conclusion and Audience Engagement

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Episode Summary:

This week's episode of The Measure Pod was recorded live at MeasureCamp London, where Dan and Bhav discussed the future of analytics, specifically what it could look like in the next decade. The episode covered topics such as data accuracy, ethics, AI, and much more.

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About The Measure Pod:

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If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #110 Live from MeasureCamp London 2024: analytics in 2034 appeared first on Measurelab.

#109 The analytics of PlayStation (with Gabor Mester @ Sony)

Measurelab — Fri, 11 Oct 2024 07:30:00 +0100

Full show notes, transcript and AI chatbot - https://bit.ly/47XYg1I

Watch on YouTube - https://youtu.be/ZF8VwfJHz5Q

00:00:00 - Introduction and Episode Overview
00:00:52 - Guest Introduction: Gabor Mester from Sony PlayStation
00:02:03 - Hosts' Backgrounds and Initial Thoughts
00:04:12 - Gabor's Career Journey at PlayStation
00:07:08 - Platform Analytics vs. Game Analytics
00:10:01 - Technology Behind Tracking In-Game Analytics
00:12:27 - Defining Engagement in Platform Analytics
00:15:21 - Visualising Data in Gaming Analytics
00:18:42 - Influence of Platform Analytics on Game Design
00:22:11 - Evolution of Analytics at PlayStation Over the Years
00:27:08 - Transition to Corporate Role at Sony
00:29:07 - Solving Cross-Company Analytics Challenges
00:32:14 - Skills for Career Progression in Analytics
00:37:24 - Maintaining Industry Knowledge and Networks
00:42:09 - Final Thoughts and Acknowledgements

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Episode Summary:

In this week's episode of The Measure Pod, Dan and Bhav had the pleasure of speaking with Gabor Mester, a seasoned analytics professional who has spent over 13 years at Sony, specifically with PlayStation. We delve into the intersection of gaming and analytics, and explore Gabor’s insights on career progression, leadership, and the unique challenges facing the gaming industry.

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About The Measure Pod:

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If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #109 The analytics of PlayStation (with Gabor Mester @ Sony) appeared first on Measurelab.

#108 The death of accuracy: an obituary

Measurelab — Fri, 27 Sep 2024 07:30:00 +0100

Full show notes, transcript and AI chatbot - https://bit.ly/3BtcCei

Watch on YouTube - https://youtu.be/vVUIpqhk1tw

00:00:00 - Introduction and Episode Overview
00:01:07 - Initial Thoughts on Data Accuracy
00:02:07 - Reassuring Stakeholders About Data Usability
00:02:45 - Whoop and Personal Data Tracking
00:04:26 - Gaming Nostalgia: Broken Sword Reforged
00:04:47 - Impact of Cookie Banners on Data Accuracy
00:05:30 - Challenges in Validating Data Accuracy
00:08:09 - Using Transactional Data as a Proxy
00:10:06 - Stakeholder Management and Change Communication
00:12:29 - Hierarchy of Documentation in Data Analysis
00:17:02 - Reevaluating Target CPA in Light of Consent Changes
00:25:15 - Experimentation and Testing with Partial Data
00:31:58 - GA Immersion Training Ad
00:38:13 - Modelled data vs. Actual Data
00:41:21 - Directionally Accurate Data Analysis.

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Episode Summary:

In this week's episode of The Measure Pod, Dan and Bhav reflect on insights gained from MeasureCamp London, and dive into the thought-provoking topic of "the death of accuracy." They talk about the future of accuracy in data, and the complexities surrounding the concept of data accuracy, questioning whether tracking 100% of data is truly accurate or even beneficial.

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About The Measure Pod:

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If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #108 The death of accuracy: an obituary appeared first on Measurelab.

#107 Analytics: from cost to profit centre (with Steen Rasmussen @ IIH Nordic)

Measurelab — Fri, 13 Sep 2024 07:30:00 +0100

Full show notes, transcript and AI chatbot - https://bit.ly/3AZqihd

Watch on YouTube - https://www.youtube.com/watch?v=Zt6s__jGEWE

00:00:00 - Introduction and Episode Overview
00:02:14 - Measure Camp London Announcement
00:03:28 - Welcoming Back Steen Rasmussen
00:04:01 - Steen's Background and Focus on Commercial Analytics
00:06:34 - Turning Analytics from Cost Center to Profit Center
00:09:19 - Defining Better Questions in Analytics
00:13:34 - Profit Enablement Center Concept
00:17:06 - Measuring the Value of Analytics Teams
00:24:01 - Impact of GA4 on Marketing Analytics
00:29:46 - GA4 Cohort Advertisement
00:36:01 - Generative AI and the Future of Analytics
00:48:47 - Rapid Fire Questions

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Episode Summary:

In this week's episode of The Measure Pod, Dan and Bhav welcome back Steen Rasmussen from IIH Nordic, a previous guest known for his insightful perspectives. The episode highlights the importance of critical thinking and personal insight in analytics and experimentation, and how you can shift analytics from a cost to a profit centre.

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About The Measure Pod:

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If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #107 Analytics: from cost to profit centre (with Steen Rasmussen @ IIH Nordic) appeared first on Measurelab.

#106 What an ideal expert analyst looks like

Measurelab — Fri, 30 Aug 2024 07:15:00 +0100

Dan's analytics survey - https://docs.google.com/forms/d/e/1FAIpQLSe5FOecqPttUyuJKmLeXJT3TyYCoCq1oXoy0SjYWdMUP9SjIA/viewform

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Full show notes, transcript and AI chatbot - https://bit.ly/4dHPwiu

Watch on YouTube - https://youtu.be/LqY2p6By688

00:00:00 - Introduction and Episode Overview
00:02:03 - Dedication to Ida and Episode Start
00:03:01 - Analytics Survey and Its Purpose
00:04:27 - Ida's Question on Measure Slack
00:05:29 - Lack of Content for Experienced Analysts
00:07:51 - The Difference Between Junior and Senior Analysts
00:11:12 - The Role of Soft Skills
00:14:13 - The Role of Communication Skills
00:20:28 - The Role of Critical Thinking
00:23:02 - Individual Contributor vs. People Manager
00:30:34 - The Role of Mentorship
00:32:12 - The Importance of Critical Thinking
00:36:11 - The Role of Meetups and Communities
00:39:54 - Examples of Effective Mentorship

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Episode Summary:

In this week's episode of The Measure Pod, Dan and Bhav explore the concept of what a senior analyst looks like and how to reach that level in your career. They discuss the blend of technical expertise, life skills and building trust with stakeholders that are key to advancing in this role.

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About The Measure Pod:

The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Pael then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way.

-----

If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #106 What an ideal expert analyst looks like appeared first on Measurelab.

#105 A web analyst’s guide to app analytics (with Juliana Jackson @ Monks)

Measurelab — Fri, 16 Aug 2024 07:30:00 +0100

Full show notes, transcript and AI chatbot - https://t.ly/6eOxg

Watch on YouTube - https://www.youtube.com/watch?v=bCHDdXoK0Jc

00:00:00 - Introduction and Episode Recap
00:03:30 - Juliana's Background and Current Role
00:05:44 - Juliana's Work at MediaMonks
00:07:14 - Juliana's Podcast Journey
00:11:31 - Transition to App Analytics
00:19:09 - Learning from Developers
00:20:59 - Bhav's Reflection on Juliana's Journey
00:22:47 - GA4 Training Course Ad
00:23:32 - Juliana's Perspective on Business Context in Analytics
00:27:08 - Discussion on A/B Testing and Product Management
00:31:02 - Importance of Understanding Business Models
00:37:54 - Broader Industry Issues and Analyst Involvement
00:39:36 - Role of Apps in the Ecosystem

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Episode Summary:

In this week's episode of The Measure Pod, Dan and Bhav are joined by Juliana Jackson, who has a diverse background in sales, product, training, and analytics. The episode delved into various topics beyond technical implementation, exploring the business value and practical implications of app analytics.

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About The Measure Pod:

-----

If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #105 A web analyst’s guide to app analytics (with Juliana Jackson @ Monks) appeared first on Measurelab.

#103 Modern marketing (with Ken Williams @ DiveTeam)

Measurelab — Fri, 19 Jul 2024 07:45:00 +0100

Full show notes, transcript and AI chatbot - https://rb.gy/4ldywl

Watch on YouTube - https://youtu.be/wU7WheJSQh4

00:00:00 - Introduction and Episode Overview
00:00:48 - Bhav's Initial Thoughts on Modern Marketing
00:01:42 - Importance of Labelling Modern Marketing
00:02:23 - Links and Resources Mentioned
00:03:56 - Introduction of Guest Ken Williams
00:04:46 - Ken's Background and Career Journey
00:07:42 - Starting DiveTeam and Entrepreneurship
00:09:07 - Defining Modern Marketing
00:15:29 - Shifts in Marketing Priorities
00:23:40 - Challenges with Attribution Models
00:28:18 - Training Advertisement
00:37:01 - Advice for Marketing Directors
00:51:07 - Outro

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Episode Summary:

In this week's episode of The Measure Pod, Dan and Bhav are joined by Ken Williams from DiveTeam to discuss modern marketing and measurement strategy. They explore the evolution of marketing from 2000 to 2024, highlighting the importance of adapting advice to current trends. The conversation delves into the concept of modern marketing and its significance in today's landscape.

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About The Measure Pod:

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If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #103 Modern marketing (with Ken Williams @ DiveTeam) appeared first on Measurelab.

#102 Data is a road trip, not a destination

Measurelab — Fri, 05 Jul 2024 08:52:37 +0100

Full show notes, transcript and AI chatbot - https://rb.gy/brjbry

You can now watch this episode as a vodcast over on YouTube - https://www.youtube.com/watch?v=_OcLDhx9YFs

00:00:00 - Introduction and Podcast Update
00:00:57 - Discussion on Blog Post: Data is a Journey, Not a Destination
00:01:18 - Metaphor of Data as a Road Trip
00:02:22 - Content Warning for Data Engineers
00:02:45 - Upcoming Events and Surveys
00:04:34 - Connecting with Hosts and Companies
00:04:55 - Catch-Up with Bhavik
00:05:15 - Personal Updates and Writing Journey
00:09:03 - Aphantasia Discovery
00:15:00 - Exploring Aphantasia Further
00:19:00 - Deep Dive into Data as a Road Trip Metaphor
00:27:43 - Identifying Destination vs. Journey Mindset

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Episode Summary:

In this week's episode of The Measure Pod, Dan and Bhav discuss the concept of treating data as a journey, not just a destination. They explore the reasons why people may view data as a destination and the pitfalls of having this mindset.

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Quotes of the Episode:

"...I can't imagine learning and doing like a professional or personal development to a point where you are good at something and then this machine comes along and basically is trained on the stuff that you've learned and does a similar thing." - Dan

"...Most likely, nine times out of 10, a new piece of technology will not solve your problems. It is not a solution to something. Technology won't solve them. You will." - Dan

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About The Measure Pod:

The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.

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If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #102 Data is a road trip, not a destination appeared first on Measurelab.

Sound Bite: The future of attribution modelling in Google Analytics

Measurelab — Wed, 03 Apr 2024 08:30:00 +0100

Episode Summary:

In this weeks sound bite (from the archive) Dan discussed the end of rules-based attribution in Google Analytics 4. He reflects on the shift from Universal Analytics to GA4, highlighting the focus on data-driven attribution and the removal of other attribution models. He also explores Google's perspective on encouraging the use of data-driven attribution and the implications for digital marketing channels.

Full episode here: https://shorturl.at/cqyEN

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About The Measure Pod:

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If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post Sound Bite: The future of attribution modelling in Google Analytics appeared first on Measurelab.

Sound Bite: How to approach building a dashboard

Measurelab — Wed, 27 Mar 2024 08:00:00 +0000

Episode Summary:

In this weeks sound bite (from the archive) Dara discusses the process of building out automated dashboards. This includes everything from the initial wire-framing, the creation, and potential iterations you might need to make a long the way. Check out the full episode on how to build out dashboards like a pro.

Full episode here: https://shorturl.at/ioOUW

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About The Measure Pod:

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If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post Sound Bite: How to approach building a dashboard appeared first on Measurelab.

#101 Daralytics (with Dara Fitzgerald @ Measurelab)

Measurelab — Fri, 08 Mar 2024 08:36:49 +0000

Full show notes, transcript and AI chatbot - https://shorturl.at/kzOY9

You can now watch this episode as a vodcast over on YouTube - https://youtu.be/-LVxueobRTg

[00:00:00] Intro.
[00:05:28] Podcast milestones and statistics.
[00:09:36] Changing Views on Google Analytics.
[00:14:19] Nostalgia in analytics evolution.
[00:15:54] Data refinement analogy.
[00:20:30] Outsourcing analytics services.
[00:22:10] Analytics in company resource management.
[00:25:32] Industry-changing technology trends.
[00:30:11] The magic sauce or ingredient.
[00:34:20] Importance of having a business partner.
[00:37:22] Rapid fire questions.

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Episode Summary:

In this week's episode of The Measure Pod it's the end of an era as we bid farewell to our fellow co-host, Dara Fitzgerald. But fear not, he's not vanishing into thin air; he'll still be around to gate-crash future episodes now and again. We had the pleasure of speaking to Dara to about his journey into analytics, and some of the changes he's seen in the industry over his career. We also spoke about the process of setting up Measurelab over 10 years ago, and his advice for anyone wanting to follow in his footsteps.

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Quotes of the Episode:

"...I think a lot of it comes down to timing and the requirement that you're trying to fill or the need that you're trying to plug in the market." - Dara

"...I think that's such an important factor to anyone within any analytics or data field is the ability to zoom out and understand what the hell you're doing and why and who you're doing it." - Dan

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About The Measure Pod:

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If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #101 Daralytics (with Dara Fitzgerald @ Measurelab) appeared first on Measurelab.

Sound Bite: Building deeper relationships through personalisation

Measurelab — Wed, 06 Mar 2024 10:21:44 +0000

Episode Summary:

In this weeks sound bite (from the archive) we revisit a conversation with David Mannheim from August 2023, diving into the topic of personalisation. David discusses how personalisation goes beyond just a recommendation engine, emphasising its role in building deeper connections with customers. The conversation explores the idea that all brands, even those like Screwfix, can benefit from personalisation as a communication principle.

Full episode here: https://shorturl.at/efoyH

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About The Measure Pod:

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If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post Sound Bite: Building deeper relationships through personalisation appeared first on Measurelab.

#100 ROI positive MarTech: is it possible? (with Glenn Vanderlinden @ Human37)

Measurelab — Fri, 01 Mar 2024 09:24:11 +0000

Full show notes, transcript and AI chatbot - https://shorturl.at/adrZ9

You can now watch this episode as a vodcast over on YouTube - https://youtu.be/J82o-sTTxW0

[00:00:00] Human37 and inspiration
[00:08:13] ROI positive CDP implementations
[00:11:28] Customer Data Platforms and ROI
[00:15:19] CRM vs CDP functionalities
[00:23:05] Composable CDPs landscape complexity
[00:26:42] CDP components and pricing
[00:31:06] The landscape of packaged CDPs
[00:33:32] Customer journey and data management
[00:37:04] Marketing team dynamics
[00:40:52] The ROI of the tech stack
[00:43:11] Data team challenges and use cases
[00:47:50] Rapid fire questions

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Episode Summary:

In this week's episode of The Measure Pod we spoke with Glenn Vanderlinden, co-founder of Human37. We spoke about CDP implementations, and whether or not they are ROI positive. We also discuss the composable CDP landscape as a whole and the challenges and use cases for data teams.

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Quotes of the Episode:

"...The customer journey is transversal regardless of which department they're encountering or interacting with. They literally don't give a damn." - Glenn

"...It's like buying a Lamborghini to drop your children to school. It's a very expensive solution to a very trivial problem." - Bhav

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About The Measure Pod:

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If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #100 ROI positive MarTech: is it possible? (with Glenn Vanderlinden @ Human37) appeared first on Measurelab.

#99 AI in Self-Serve Analytics (with Gaurav Tiwari @ Spotify)

Measurelab — Fri, 23 Feb 2024 08:50:47 +0000

Full show notes, transcript and AI chatbot - https://shorturl.at/jzDMR

You can now watch this episode as a vodcast over on YouTube - https://youtu.be/_YTgTnZZqZQ

00:00:00 - Intro
00:03:27 - Welcoming Gaurav Tiwari
00:03:59 - Gaurav's Background in Data Analytics
00:08:01 - Empowerment through Self-Serve Analytics
00:09:21 - The Challenge of Data Literacy
00:13:10 - The Role of Generative AI in Analytics
00:14:02 - The Future of Self-Serve and Semantic Layers
00:20:00 - The Necessity of a Semantic Layer
00:23:45 - Starting with Generative AI and Semantic Layers
00:29:03 - The Risks and Benefits of AI in Decision-Making
00:32:48 - Where to Begin with AI and Analytics Tools
00:39:47 - The Social and Environmental Impact of Data Analytics
00:43:29 - The Desire for Data Control and Excel Exports
00:46:03 - Rapid Fire Questions

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Episode Summary:

In this week's episode of The Measure Pod we spoke with Gaurav Tiwari, ex-Meta, currently working as an Engineering Manager at Spotify. We spoke about AI not just in data analysis but also its use when it comes to data preparation, semantic layering and analytics engineering. We also have a big announcement to make regarding one of our co-hosts, so stay tuned!

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Quotes of the Episode:

"...The part that never dies is the human curiosity to know more about something." - Gaurav

"...I would love to have a little bit more visibility around the social impact that people are making by saying that, yeah, we are contributing to making the world a better place." - Gaurav

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About The Measure Pod:

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If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #99 AI in Self-Serve Analytics (with Gaurav Tiwari @ Spotify) appeared first on Measurelab.

Sound Bite: How can personalisation drive lasting value?

Measurelab — Wed, 21 Feb 2024 07:30:00 +0000

Episode Summary:

In this weeks sound bite (from the archive) Dan & Dara spoke with Rasmus Houlind from Agillic. They chat about what personalisation entails, the distinctions between implicit and explicit personalisation, the ownership of the customer journey by the customer, and the adaptation of a CRO mindset for personalisation.

Full episode here: https://shorturl.at/CFHIX

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About The Measure Pod:

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If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post Sound Bite: How can personalisation drive lasting value? appeared first on Measurelab.

#98 What on earth is a semantic layer?! (with David Jayatillake @ Delphi)

Measurelab — Fri, 16 Feb 2024 07:19:39 +0000

Full show notes, transcript and AI chatbot - https://shorturl.at/fqIO2

You can now watch this episode as a vodcast over on YouTube - https://youtu.be/VDZ5P8_Ianc

[00:00:00] Introduction.
[00:06:32] What is a semantic layer?
[00:08:13] Semantic layers in data analysis.
[00:15:50] Semantic layers in AI.
[00:25:40] Building modern data stacks.
[00:30:04] The future of semantic layers.
[00:33:27] Building data infrastructure challenges.
[00:38:41] The challenge of self-serve.
[00:40:52] Google's strategic approach.
[00:44:41] Rapid fire questions

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Episode Summary:

In this week's episode of The Measure Pod we spoke with David Jayatillake, co-founder of Delphi and organiser of the London Analytics Meetup. David spoke to us about the concept of semantic layers, offering a deep understanding of its applications and implications in various technologies. Despite some questionable jokes, the episode is packed with nuggets of wisdom.

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Quotes of the Episode:

"...I think whilst we're still maybe in the very early stages of semantic layers and things like that, I think it's definitely something to watch out for in the future." - David

"...You need something that's going to give it context, but you also need something that's going to give it constraint, and that's kind of like what's really good about a semantic layer." - David

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About The Measure Pod:

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If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #98 What on earth is a semantic layer?! (with David Jayatillake @ Delphi) appeared first on Measurelab.

#97 The future of event data (with Timo Dechau @ deepskydata)

Measurelab — Fri, 09 Feb 2024 08:12:14 +0000

Full show notes, transcript and AI chatbot - https://shorturl.at/hlrX7

You can now watch this episode as a vodcast over on YouTube - https://youtu.be/f0oL6Fvao78

00:00:00 - Intro
00:02:27 - Welcoming Timo Dechau to the show
00:03:09 - Timo introduces himself and his journey
00:06:07 - The evolution of product management
00:07:00 - Transition to event data in marketing analytics
00:10:02 - The future of event data and analysis
00:13:38 - The challenge of adopting product analytics
00:17:00 - The profitability of data and analytics functions
00:18:08 - The future of event data and event schemas
00:23:02 - The potential of event data in various use cases
00:26:03 - Sequence analysis and its power in event data
00:30:10 - The impact of privacy changes on event data
00:34:00 - Who owns the event data process?
00:43:33 - Timo's solution for event data design and documentation
00:45:53 - Rapid fire questions

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Episode Summary:

In this week's episode of The Measure Pod we spoke with Timo Dechau, a product manager and analyst with a unique perspective on event tracking. He discusses the challenges faced by product managers, his journey into product management, and the technical skills he deploys. We spoke about event data and marketing data, as well as the people, processes, and design involved in event tracking.

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Quotes of the Episode:

"...And product is more complicated because like there's often not like a clear funnel in there, it's not a linear path that you have." - Timo

"..."It's the irony, isn't it? Is that people think that it used to be okay and now it's broken. And actually it was always broken." - Dan

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About The Measure Pod:

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If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #97 The future of event data (with Timo Dechau @ deepskydata) appeared first on Measurelab.

#96 The Psychology of Data (with Tim Ceuppens @ Pit&Pit)

Measurelab — Fri, 02 Feb 2024 08:13:01 +0000

Full show notes, transcript and AI chatbot - https://shorturl.at/hpHRW

You can now watch this episode as a vodcast over on YouTube - https://youtu.be/vDvvtv4WqNM

00:02:02 - Introducing special guest Tim Ceuppens
00:04:02 - Tim's backstory and career journey
00:08:00 - The problem with data meetings
00:09:08 - Applying psychology of data in practice
00:10:13 - The challenge with agency reporting
00:12:09 - The role of curiosity in data and marketing
00:13:19 - The use of anchoring in data presentation
00:15:06 - The framework for measuring campaigns
00:19:24 - The use of anchoring before presenting data
00:21:17 - The myth of data as the sole success factor
00:24:15 - Rapid Fire Questions

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Episode Summary:

In this week's episode of The Measure Pod we spoke with Tim Ceuppens, a creative thinker in the field of data and marketing. Tim shared his journey from film school to becoming the Chief Marketing Officer for Belgium and Netherlands' largest health foods company, highlighting the importance of curiosity and storytelling in data analytics.

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Quotes of the Episode:

"...I'm done with not being informed, not understanding what you're trying to tell me, or being shown like cherry picked data where you did a good job, even though we're not seeing any returns, but there was a lot of engagement or vice versa. And I just started to think, okay, so what can I do?" - Tim

"...So Ted Lasso, you know that scene where he's playing darts and he's talking about how he got to where he got to and people always underestimated him. And it was that quote he saw by Walt Whitman on the wall that said, be curious, not judgmental." - Bhav

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About The Measure Pod:

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If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #96 The Psychology of Data (with Tim Ceuppens @ Pit&Pit) appeared first on Measurelab.

Sound Bite: How has the role of data changed over time?

Measurelab — Wed, 31 Jan 2024 08:00:00 +0000

Episode Summary:

In this weeks sound bite (from the archive) Dan & Dara spoke with Jim Sterne from Target Marketing. He specifically discusses the changes in online marketing and data since the 1990s.

Full episode here: https://shorturl.at/euwI1

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About The Measure Pod:

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If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post Sound Bite: How has the role of data changed over time? appeared first on Measurelab.

#95 Analytics on form (with Alun Lucas @ Zuko Analytics)

Measurelab — Fri, 19 Jan 2024 08:31:43 +0000

Full show notes, transcript and AI chatbot - https://shorturl.at/hqFZ0

You can now watch this episode as a vodcast over on YouTube - https://youtu.be/-7WYFOk3dvc

00:00:00 - Introduction to Alan Lucas and form analytics
00:03:11 - Alan Lucas's background and Zuko Analytics
00:06:28 - Comparing Zuko with GA4 capabilities
00:10:03 - The problem of form analytics longevity
00:13:09 - The continuous need for form optimisation
00:18:49 - The value of a friction score metric
00:26:08 - The impact of tracking limitations on form analytics
00:28:09 - Generative AI and it's potential impact
00:32:05 - The future of form analytics and automation
00:36:01 - The use of forms for qualitative data collection
00:37:47 - Rapid fire questions with Alan Lucas

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Episode Summary:

In this week's episode of The Measure Pod we spoke with Alun Lucas, the Managing Director at Zuko Analytics. We spoke specifically about webforms, and the optimisation tool Zuko has built to help businesses get a better understanding of when, where and why visitors abandon forms. We also discuss the potential impact of AI on forms, and the benefits of using a dedicated tool as opposed to GA4.

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Quotes of the Episode:

"...What we tend to look at is more a difference in behaviour between cohorts and the you know, the base cohort we look at is the cohort of people who are successfully completing a form and the cohort of people who abandon the form. And if you see a significant difference in behaviour between those two, and I mean statistically significant, then you've got an indicator there's a problem." - Alun

"...I think for me, it would be quite important to be able to view the sub metrics that are being used to make up that quasi-metric, because if you just get that frustration score and you don't know what's contributing to it, you could then make the wrong conclusion." - Dara

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About The Measure Pod:

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If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #95 Analytics on form (with Alun Lucas @ Zuko Analytics) appeared first on Measurelab.

Sound Bite: How can we improve accessibility on the web?

Measurelab — Wed, 17 Jan 2024 08:30:00 +0000

Episode Summary:

In this weeks sound bite (from the archive) Dan & Dara spoke with Ellen Cole from Little Seed Group. Ellen shared insights on working with invisible differences and offers tips for businesses to enhance inclusivity in their social media and marketing efforts.

Full episode here: https://shorturl.at/tBGU6

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About The Measure Pod:

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If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post Sound Bite: How can we improve accessibility on the web? appeared first on Measurelab.

#94 Why don’t people understand tech SEO and analytics? (with Matt Jones @ Freelancing Friends)

Measurelab — Fri, 12 Jan 2024 08:04:08 +0000

Full show notes, transcript and AI chatbot - https://shorturl.at/bgn48

You can now watch this episode as a vodcast over on YouTube - https://youtu.be/dwGiFdW-DGg

00:00:00 - Introduction
00:02:38 - Matt Jones' background and Freelancing Friends podcast
00:03:16 - Matt's entry into data marketing
00:06:02 - The intersection of Tech SEO and analytics
00:09:25 - The challenge of proving SEO value
00:15:06 - Justifying the spend on Tech SEO
00:21:23 - Explaining Tech SEO to non-experts
00:24:15 - Keeping up with SEO and algorithm changes
00:31:31 - The challenges of experimentation in Tech SEO
00:38:04 - The future of SEO with Generative AI
00:45:13 - The future of search beyond Google

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Episode Summary:

In this week's episode of The Measure Pod we spoke with Matt Jones, a Technical SEO freelancer, and creator of the Freelancing Friends community and podcast. We spoke about his personal journey to getting where he is today, the crossovers between Tech SEO and analytics, and the potential impact of generative AI on the industry.

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Quotes of the Episode:

"...If you work in anything other than in-house, then you're going to end up coming across some clients where you feel like you've won the lottery. They understand the impact of SEO, they are very forgiving of the time that it does take to action things or for things to start picking up." - Matt

"...I really think that it's not a case of ah, everything's on fire. You know, the world is going to end for us SEOs. You know, it's going to be, hey, let's adapt. And how do we adapt? And it's only those people who are capable of adapting that are going to make it through." - Matt

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About The Measure Pod:

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If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #94 Why don’t people understand tech SEO and analytics? (with Matt Jones @ Freelancing Friends) appeared first on Measurelab.

Sound Bite: Costs and considerations when migrating to server-side GTM

Measurelab — Wed, 10 Jan 2024 08:30:00 +0000

Episode Summary:

In this weeks sound bite (from the archive) Dan & Dara spoke with our very own Matt Hooson, the Data Engineering Lead here at Measurelab. In this clip taken from episode 74 we discuss the update framework he's developed, and the costs and considerations when migrating to server-side GTM.

Full episode here: https://shorturl.at/wxBR7

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About The Measure Pod:

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If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post Sound Bite: Costs and considerations when migrating to server-side GTM appeared first on Measurelab.

#93 GA4, the CDP of the future you didn’t know you had (With Rick Dronkers @ Data to Value)

Measurelab — Fri, 05 Jan 2024 08:05:00 +0000

Full show notes, transcript and AI chatbot - https://shorturl.at/gkrMU

You can now watch this episode as a vodcast over on YouTube - https://youtu.be/YdobyGA4DWg

00:00:00 - Introduction
00:06:00 - Unifying data with CDPs
00:07:35 - The Composable CDP concept
00:09:09 - GA4's position in the CDP ecosystem
00:11:35 - Google Optimize Sunset and GA4's future
00:20:08 - The future of GA4 and its integration capabilities
00:28:03 - The challenges of making CDPs actionable
00:35:22 - The importance of data activation
00:37:26 - The Reality of Implementing CDPs in organisations
00:40:15 - Major use cases for CDPs
00:44:11 - Rapid fire questions

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Episode Summary:

In this week's episode of The Measure Pod we welcomed Rick Dronkers back from Data to Value. We talked about all things CDP and GA4. We specifically digged into the evolution of GA4, what it means for marketing, and the current trend around the composable CDP.

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Quotes of the Episode:

"...So I understand why did the new GA set up you know, from a building perspective, they've perfected it to handle more data in a more cost effective way" - Rick

"...This is a marketing technology and for example, one of the more recent updates they've done is that you can now create audiences. You can create GA4 audiences from within the Google Ads interface." - Dan

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About The Measure Pod:

-----

If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #93 GA4, the CDP of the future you didn’t know you had (With Rick Dronkers @ Data to Value) appeared first on Measurelab.

Sound Bite: GA4 vs BigQuery data, what are the use cases?

Measurelab — Wed, 03 Jan 2024 07:30:00 +0000

Episode Summary:

In this weeks sound bite (from the archive) Dan & Dara spoke with Johan van de Werken from GA4BigQuery.com. In this clip taken from episode 72 we discuss the use cases for using the GA4 interface over BigQuery data, and some thoughts around where that's going in the future.

Full episode here: https://shorturl.at/fANO9

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About The Measure Pod:

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If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post Sound Bite: GA4 vs BigQuery data, what are the use cases? appeared first on Measurelab.

#92 Christmas Special: Year in review and predictions for 2024

Measurelab — Fri, 22 Dec 2023 07:31:00 +0000

Full show notes, transcript and AI chatbot - https://shorturl.at/qwRZ6

You can now watch this episode as a vodcast over on YouTube - https://youtu.be/BaK-EnMe91g

00:00:00 - Introduction
00:00:15 - Festive greetings and episode overview
00:00:47 - Personal reflections on 2023
00:01:00 - Video games and platform updates
00:02:28 - Career changes and joining MeasurePod
00:03:33 - Launching new tools and projects
00:04:53 - Dan's focus on education and training
00:07:45 - Looking ahead to 2024
00:16:52 - The impact of ChatGPT and GA4 in 2023
00:25:06 - Predictions for tech and tools in 2024
00:36:22 - Industry changes and redundancies in 2023

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Episode Summary:

In this week's episode of The Measure Pod, it's our Christmas special! Dan and Bhav discuss the highs and lows of the past year, they make predictions for 2024, and shared what they'll be up to over the Christmas period.

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Quotes of the Episode:

"ChatGPT has allowed them to speed up the way they work you know, if you've never written SQL before, or if you've written SQL to a, you know, intermediate or basic level, you can now get really advanced code coming straight out of ChatGPT" - Bhav

"I've noticed how many hours of my life in the last five years have been talking about things like GDPR and cookies when I never thought of that, when I started this over 10 years ago" - Dan

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About The Measure Pod:

-----

If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #92 Christmas Special: Year in review and predictions for 2024 appeared first on Measurelab.

Sound Bite: Neurodiversity in data, technology and IT

Measurelab — Wed, 20 Dec 2023 07:30:00 +0000

Episode Summary:

In this weeks sound bite (from the archive) Dan & Dara spoke with Marc Crawley from Diversita, a recruitment company that specialises in advising and empowering neurodivergent data, technology and IT professionals.

Full episode here: https://shorturl.at/fsyHQ

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About The Measure Pod:

-----

If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post Sound Bite: Neurodiversity in data, technology and IT appeared first on Measurelab.

#91 Warehouse native analytics (with Adam Greco @ Amplitude)

Measurelab — Fri, 15 Dec 2023 07:30:00 +0000

Full show notes, transcript and AI chatbot - https://shorturl.at/bioqR.

You can now watch this episode as a vodcast over on YouTube - https://www.youtube.com/watch?v=5OrlSP8Tpk4.

00:00 Intro
03:52 Topic
53:21 Quick fire/outro

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Episode Summary:

In this week's episode of The Measure Pod we spoke to Adam Greco from Amplitude. We talked specifically around warehouse native analytics, and whether it's a passing trend or an integral part of the future. We also go his thoughts around marketing and product analytics, as well as analytics vendor consolidation.

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Quotes of the Episode:

"I call it the last mile problem where you can have the best data quality, best implementation but then if you can't get people in the last mile to use the data then everything you did is for nothing." - Adam

"I think the problem with you know, being a complete one vendor marketing specialist or analyst, whatever it's going to be, it means that you kind of alienate yourself from everything else that's out there and you never become fully adaptable." - Bhav

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About The Measure Pod:

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If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #91 Warehouse native analytics (with Adam Greco @ Amplitude) appeared first on Measurelab.

Sound Bite: What are the differences between ePrivacy and GDPR?

Measurelab — Wed, 13 Dec 2023 07:30:00 +0000

Episode Summary:

In this weeks sound bite (from the archive) Dan & Dara spoke with Rowenna Fielding, a data privacy expert. She discusses the difference between ePrivacy and GDPR, as well as debunking cookie consent.

Full episode here: https://shorturl.at/mxTW5

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About The Measure Pod:

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Sound Bite: Building effective learning experiences in analytics

Measurelab — Wed, 06 Dec 2023 08:30:00 +0000

Episode Summary:

In this weeks sound bite (from the archive) Dan & Dara spoke with Phil Gomm and Tony Reeves from Ding, a learning design consultancy. They discussed with us what learning design is, and how it can be applied to the analytics industry to create positive experiences.

Full episode here: https://shorturl.at/fjmDG

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About The Measure Pod:

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Sound Bite: Unraveling the meaning of personalisation with David Mannheim

Measurelab — Wed, 29 Nov 2023 10:00:00 +0000

Episode Summary:

In this weeks sound bite (from the archive) Dan & Dara spoke with David Mannheim about personalisation, and the meaning behind it.

Full episode here: https://shorturl.at/yAU37

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About The Measure Pod:

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Sound Bite: Rick Dronkers discusses data privacy and GDPR

Measurelab — Wed, 22 Nov 2023 14:09:26 +0000

Episode Summary:

This is the first of our weekly sound bites (from the archive). In this clip from September 2022, Dan & Dara spoke with Rick Dronkers about GDPR and data privacy.

Full episode here: https://shorturl.at/cIKSU

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About The Measure Pod:

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Gathering insights at MeasureCamp London 2023 (BONUS)

Measurelab — Wed, 25 Oct 2023 07:00:00 +0100

Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/3tEDQL8.

00:00 Start
00:15 Intro
00:40 Main topic
00:40 What’s the biggest challenge today which will be gone in five years time?
03:42 What will be the biggest challenge in the next five years?
07:53 Outro

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Episode Summary:

In this bonus episode of The Measure Pod, Dan asked attendees at MeasureCamp London two thought provoking questions. What is the biggest challenge today that will be gone in five years time? And what will be the biggest challenge in the next five years?

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Quotes of the Episode:

"...I think our industry is just shifting towards first party data and our industry is just thinking about consent as a matter of cookies and I think that's a mistake" - Celina Belotti

"...The biggest challenge in the next five years will be finding people with the right skills, trained on the right platforms, with the right degrees, the right way of thinking, that are technical, that understand data and that understand business.." - Julian Erbsloeh

"...I think the biggest challenge will be as we adopt AI and virtualise users, virtualise sessions, virtualise data connectivity, doing that in a privacy conscious way" - Matt Bentley

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About The Measure Pod:

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#90 Self-serve analytics: yay or nay

Measurelab — Fri, 13 Oct 2023 06:54:00 +0100

Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/3FxOPch.

00:00 Intro.
00:28 Self-serve analytics failure.
03:20 Self-serve analytics debate.
07:16 Data democratisation and self-service.
09:41 People misusing self-serve analytics.
13:14 Self-serve data analysis.
16:49 Self-serve analytics challenges.
18:10 Data literacy.
21:11 Overcoming learning challenges.
24:01 Understanding what people want.
26:01 Centralised document for company questions.
29:23 Self-serve analytics solution.
32:00 Pursuit of self-serve culture.
36:00 AI in self-serve analytics.
38:33 How to ask better questions.
40:24 Predefined list of curated questions.
43:05 Retention and success metrics.
46:21 The pursuit of self-servant data democratisation.
49:13 Suggest a topic or guest.

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Episode Summary:

In this week's episode of The Measure Pod, Bhav reflects on his biggest career failure: self-serve analytics. They discuss the challenges and complexities of implementing self-serve analytics in organisations, highlighting the factors that contribute to its success or failure. Bhav emphasises the importance of trust, data literacy, and problem-solving skills in enabling individuals to effectively use self-serve analytics tools. They also share personal experiences and strategies for promoting data democratisation and creating a culture of self-serve analytics.

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Quotes of the Episode:

"...this topic and the whole concept of self serve has been one of the biggest failures of my entire career spanning like 10, 11, 12 years." - Bhav

"...self service doesn't equal self sufficiency." - Dara

"...when marketers are always talking about like impressions and clicks as KPIs, I'm like, it means absolutely nothing. And like, you know, downloads of a podcast means nothing." - Dan

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About The Measure Pod:

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#89 Integrating analytics into product teams (with Barry Pace @ Penfold)

Measurelab — Fri, 06 Oct 2023 06:52:00 +0100

Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/46c7BBx.

00:00 Intro.
01:04 The product world from a marketing perspective.
04:26 Intellectual gap in project management.
06:31 Product management journey.
08:29 Analytics in game development.
12:10 When to have a dedicated analyst.
14:14 Introducing a marketing analyst.
19:35 Data engineering within software engineering.
21:56 Hiring junior analysts in startups.
23:02 Analytics team structure.
26:33 Different types of measures.
30:05 Communication in data analysis.
33:28 Product and analytics across industries.
36:07 External support in startups.
38:57 Clients seeking analytics catch-up.
40:39 Building a business case for bringing in an analyst.
43:31 Ensuring people ask good questions.
46:47 The future of AI in product management.
48:50 The power of compound interest.

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Episode Summary:

In this week's episode, Dara, Bhav, and Barry dive into the world of product management and analytics. They discuss the importance of integrating analytics into the product development process and how it can enhance decision-making. Barry shares his experiences working as a product manager and collaborating with analysts, emphasising the need for effective communication and a cross-functional approach. They also explore the challenges and opportunities of working in different industries, highlighting the core principles of good product thinking that can be applied across any context. Whether you're a product manager, analyst, or simply interested in the intersection of data and product development, this episode offers valuable insights and perspectives. Tune in to gain a deeper understanding of the role of analytics in the product space.

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Quotes of the Episode:

"I clumsily use the term of like of product managers are like grout sometimes, just like filling gaps between things when there's nothing better to fill it with." - Barry

"Learning the business model, revenue model, underlying tech architecture and how people and data flow through the system gives you such a great foundation for any business you come into, it's the three number one onboarding things probably people should do when they join" - Barry

"My preferred way of working is a hub and spoke model where you have a central team, but the analysts within that team are dedicated to the different products, squads or teams. And they can always come back together and sort of like share ideas and learn off one another and really grow and elevate the analytics function." - Bhav

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About The Measure Pod:

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If you liked this episode, don't forget to subscribe to The Measure Pod on your favorite podcast platform and leave us a review. Let's make sense of the analytics industry together!

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#88 Analytics as a data product (with Weiting Xu @ Cazoo)

Measurelab — Fri, 29 Sep 2023 06:36:00 +0100

Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/4669rE7.

00:00 Intro.
01:05 Data analysis as a product.
05:02 Analytics as a data product.
06:48 Advanced analytics and data science.
10:44 Organizing data products.
14:21 Managing people's expectations.
18:15 Data product maturity.
22:41 Operational model and analytics engineering.
24:36 Productizing analytics and adoption.
28:06 Admin stuff and backlog management.
30:23 Agile coaching and Jira best practices.
36:19 User experience for stakeholders.
37:20 Positive user experience and documentation.
41:42 Battle of the hearts.
43:29 Monetizing analytics as a product.
47:18 Hair grip revelation.

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Episode Summary:

In this week's episode, we dive into the fascinating world of analytics as a data product. Our guest, Weiting Xu, shares their insights and experiences as the head of data at Kazoo, a company that sells used cars online. We explore the challenges of treating analytics as a product, especially when it comes to managing internal users and their ever-changing needs. We discuss the importance of observability, the role of a product manager in the analytics space, and the need for agile ways of working.

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Quotes of the Episode:

"I think that there's been a bit of a mindset shift in the analytics space to start to think about analytics [as a data product]. So like, what are the analytics products within the space and who are the consumers of those products?" - Weiting

"This is where product thinking does start to show its strengths because you then can do things like stand ups and retros to understand what worked, what didn't work, which typically you wouldn't do if you weren't operating in that sort of like product mindset." - Bhav

"There is a genuine risk of any change. Specifically when we're coming to look at processes or frameworks, it's just perceived as additional admin or a blocker for me doing my job or me doing the thing I want to do or have been doing, whether it's efficient or not." - Dan

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About The Measure Pod:

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#87 A/B testing controversies and generative AI (with Shaun McGirr @ Dataiku)

Measurelab — Fri, 22 Sep 2023 06:57:00 +0100

Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/461QORs.

00:00:00 Intro.
00:00:32 Data expert discusses A-B testing and generative AI.
00:05:03 Different perspectives on data science.
00:09:34 Be holistic in data analysis.
00:14:16 Experimentation is both science and art.
00:18:02 Value of experimentation in CRO.
00:25:55 Data democratization is essential.
00:29:53 AI has the potential to revolutionize data analytics.
00:33:39 Data people should focus on efficiency.
00:36:18 Promote better question asking.
00:40:39 Data analysts need to adapt or risk being left behind.
00:44:56 Data perfection is a myth.

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Episode Summary:

In this week's episode of The Measure Pod, we dive into a fascinating conversation with Shaun McGirr, a data expert at Dataiku and former Crap Talks presenter. We explore the world of A/B testing, experimentation, and the future of analysts' roles as generative AI becomes more prevalent. Shaun shares his thoughts on the controversy surrounding A/B testing and the importance of considering other methods of learning about the world. We discuss the challenges and potential of using generative AI in the data analytics space, and how it can revolutionize the way we work with data. Grab your headphones and stap in for an insightful and thought-provoking discussion on the evolving landscape of data science and experimentation!

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Quotes of the Episode:

"We very commonly hear, oh, I can't do anything interesting with data or AI or predicting anything until I've got all my data perfect. It's a myth subscribed to by people who have never actually worked with data. Because if you have, you know it's never perfect and you still have to make a decision happen." - Shaun

"What if you provided an interface that helped people ask the right questions or at least better questions? And if they had no questions, they could be suggested questions and they could pick the questions that they liked the most, and then the job of data people to make LLMs useful is to do prompt engineering, right? To take the small human questions right? Put more context around them." - Shaun

"It still requires human curiosity." - Shaun

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About The Measure Pod:

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#86 The evolving challenge of SEO measurement (with Alex Harvey @ ASOS)

Measurelab — Fri, 15 Sep 2023 06:57:00 +0100

Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/3sSuhrR.

00:00:00 Intro.
00:01:49 SEO and unexplored territories.
00:05:31 SEO changes over time.
00:07:58 Using generative AI for content.
00:09:24 Upskilling with data and analytics.
00:12:23 SEO ROI and prioritizing efforts.
00:17:02 Keywords and changing intent.
00:18:29 Multifaceted analytics process.
00:22:03 SEO and competitor analysis.
00:24:15 SEO testing and involvement.
00:29:50 Traffic forecasting and control.
00:31:35 Handling new product categories.
00:33:37 The region beta paradox.
00:37:37 Shifting retail experience within platforms.
00:40:52 Google's generative AI experience.
00:42:23 The Google halo effect.
00:44:42 Biases in AI-generated content.
00:49:10 Attribution measurements in the future.
00:50:35 Busting SEO myths.

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Episode Summary:

In this episode Dan, Dara and Bhav had the pleasure of chatting with Alex, Head of SEO & Marketing Technology at ASOS. They delved into the world of SEO, measurement and analytics and discussed some fascinating topics. One thing that stood out was the evolution of SEO over the past decade, from the 'wild west' days of link spamming to the more strategic and data-driven approach of today. They also explored the importance of data literacy in SEO, the role of keyword-level data, and the challenges of forecasting in the ever-changing landscape of search.

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Quotes of the Episode:

"In terms of the analytics piece, everyone is kind of forced, I think now to become a, like a lot more involved, a lot more aware, a lot more capable with data, which I think is, is really exciting, but also a little bit dangerous at times." - Alex

"For a company like ASOS, you have to lean on the expertise that exists beyond just what the data that, that you have access to tells you, particularly for new and emerging trends like the retail teams and you know, the buyers and merchandisers that we work with, the insight that they have, the knowledge that they have of their, of their domain is really valuable and you can't, you can't dismiss it." - Alex

"I like you Alex. Like, I love hearing people doing these type of things properly" - Bhav

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About The Measure Pod:

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The post #86 The evolving challenge of SEO measurement (with Alex Harvey @ ASOS) appeared first on Measurelab.

#85 Who cares about data literacy?

Measurelab — Fri, 08 Sep 2023 07:02:00 +0100

Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/44IRpWL.

[00:00:00] Intro.
[00:00:19] Data literacy discussion.
[00:04:42] Data literacy and translation.
[00:07:29] Overcoming fear of data.
[00:10:38] The next extension of language.
[00:13:38] Interpreting data and domain expertise.
[00:16:41] AI and data interpretation.
[00:19:41] Internal problems of data literacy.
[00:22:10] Creating something from nothing.
[00:26:42] Being a good data communicator.
[00:28:30] Data communication is key.
[00:31:04] Data democratisation and communication.
[00:33:23] Data communication in organizations.
[00:37:08] Ensuring a data literate environment.
[00:39:29] Breaking down data literacy.
[00:42:32] Building a data-driven organization.
[00:45:29] Assessing data literacy.
[00:49:19] TV campaign analysis.
[00:51:10] The myth of the non-technical marketer.

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Episode Summary:

Join Dan, Dara and Bhav dive into the topic of data literacy. They share their personal definitions and perspectives on the subject, discussing the importance of data curiosity, data storytelling, and effective data communication. Bhav also explores the idea of data literacy as a dragon to be slayed, delving into the philosophical aspects of the topic. They all hope to reassure anyone listening that data literacy is something that can be developed and built upon, emphasising that everyone has some degree of data literacy, whether they know it or not!

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Quotes of the Episode:

"Data literacy is being able to translate data into useful information and practical actions." - Dan

"Data literacy is being able to use words and numbers to express thoughts and ideas, to make a point, to make an argument, to help somebody else understand what your point of view is or your experiences, and that person you're communicating with has a kind of similar understanding of those words that you're using." - Dara

"Being data literate is one who walks the path of data without fear" - Bhav

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About The Measure Pod:

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#84 The future of product analytics tools

Measurelab — Fri, 01 Sep 2023 07:01:00 +0100

Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/3QXO2Ip.

[00:00:00] Intro.
[00:01:35] Future of product analytics tools.
[00:03:33] Product analytics toolset changes.
[00:07:40] Product-led growth.
[00:10:35] The next evolution in analytics.
[00:12:07] Google's dominance in analytics.
[00:16:00] The cost models of event based tracking.
[00:19:36] Pattern matching and data analysis.
[00:22:24] Using one platform for efficiency.
[00:24:24] Data collection and tool diversity.
[00:27:14] Platforms should bring things together.
[00:30:47] Escalating costs of these products.
[00:32:09] Google's strategy with BigQuery.
[00:35:30] Moving to first party data.
[00:37:08] Difficulties with product managers.
[00:41:05] Self-building or self-implementing analytics.
[00:43:10] Funnel vs. Sankey diagrams.
[00:45:59] The growth of event tracking.

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Episode Summary:

Join Dan, Dara and Bhav discuss the future of product analytics tools and the intersection between product analytics and marketing analytics. Gain insights into the changing landscape of analytics tools, the challenges and complexities of product analytics, and the potential impact of Google Analytics 4 (GA4) on the market. This episode they also discuss the importance of data collection, the benefits of using one platform for all needs, and the potential future of analytics tools with advancements in machine learning and cloud integrations.

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Quotes of the Episode:

"I think as an industry, we're getting smarter as a collective, you know, marketers and analysts are getting smarter, but maybe budgets haven't improved as much to have a data science team or a data engineer, for example, to manage all these pipelines." - Dan

"But there's something deep down inside me that believes that they're probably going after the Amazon market share." - Bhav

"I was always told that there's no such thing as a funnel, it's a pretzel, users don't act in straight lines. But the funnels are still really useful" - Dan

"Sankey diagrams are horrible because they look horrible, they're not very actionable" - Bhav

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About The Measure Pod:

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#83 GA is dead, long live GA!

Measurelab — Fri, 25 Aug 2023 06:56:00 +0100

Full show notes and transcript - https://bit.ly/3YMHC0G.

00:15 - Intro
00:38 - Topic
36:58 - Outro

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Episode Summary:

In this week's episode of The Measure Pod, Dan, Dara and Bhav delve deep into the transition from Universal Analytics (UA) to Google Analytics 4 (GA4). They reflect on their personal experiences with UA and express their mixed feelings about its departure. They also discuss how GA4 is perceived as an upgrade, but in reality, it's a completely different product! The conversation touches on the fear of change and the initial challenges associated with learning GA4. As the sun sets on UA, hear our hosts discuss the implications, opportunities, and challenges presented by GA4, and shed light on its nuances and what it means for the analytics industry.

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Quotes of the Episode:

"One of the biggest revelations and kind of changes I went through in my career working with sort of web analytics and Google Analytics specifically, is the reality of how unimportant it all is, and just acceptance of that." - Dan

"The people who are going to be most surprised with it are going to be the ones who sporadically see the data... They'll be like, hey, why have these numbers changed?" - Bhav

"UA is dead. Long live GA4" - Dara

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About The Measure Pod:

If you loved this episode, don't forget to subscribe to The Measure Pod on your favorite podcast platform. Leave us a review and share with your peers. Let's make sense of the analytics industry together!

The post #83 GA is dead, long live GA! appeared first on Measurelab.

#82 The person in personalisation (with David Mannheim @ Made With Intent)

Measurelab — Fri, 18 Aug 2023 08:48:09 +0100

Full show notes and transcript - https://bit.ly/44ixVIi.

00:15 - Intro
04:10 - Conversation
46:20 - Rapid fire

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Episode Summary:

Dan, Dara and Bhav are joined by David Mannheim (founder of Made With Intent and author of The Person In Personalisation) to talk about the world of personalisation and his new book 'The Person in Personalisation'. They talk about Disney's failed personalisation app and lack of personability, how personalisation is not CRO and the flaws in thinking as such. They also discuss if brands can truly form personal bonds in an era dominated by AI and automation.

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Key Takeaways:

The Duality of AI: David contemplates the pros and cons of AI in facilitating genuine brand relationships. While technology has its merits, does it dilute the human touch?

Understanding Brand Relationships: A thought-provoking discussion on whether humans genuinely form relationships with brands or if it's merely a simulation of connection.

The Role of Authenticity: David's personal journey of self-awareness and its impact on brand communication.

Rapid Fire Insights: From busting myths to envisioning the future challenges for brands, our rapid-fire segment offers quick yet deep insights into David's thoughts.

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Quotes of the Episode:

"Retention is almost like repeat purchase, which I do all the time from Amazon, but that doesn't mean I'm loyal to them." - David

"Moving from quantity to quality is probably the main measure." - David

"AI does make, what is intended to be a personal process, inherently more impersonal." - David

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About The Measure Pod:

Join Dan and Dara from Measurelab alongside Bhav from CRAP Talks every week as they decode the marketing and product analytics industry. The Measure Pod offers expert insights, discussions, and a fresh perspective on data analytics. Perfect for industry professionals and newcomers alike, delve deep, stay updated, and enhance your analytics know-how with each episode. Dive in and optimize your data analytics journey!

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#81 Marketing vs. product analytics

Measurelab — Fri, 11 Aug 2023 07:17:05 +0100

Show notes and transcript - https://bit.ly/3s4haTU.

00:15 - Intro
02:41 - Topic
42:13 - Outro

Dan and Dara kick off a new season of The Measure Pod by introducing Bhav Patel as a guest co-host and discussing all things marketing and product analytics. Dara tries to play Dan and Bhav off each other, Bhav promises to bring controversy, and Dan gains Bhav in team-User versus team-Session.

The post #81 Marketing vs. product analytics appeared first on Measurelab.

#80 A chat about $PodcastSubject with $GuestName (with Rasmus Houlind @ Agillic)

Measurelab — Fri, 12 May 2023 07:14:00 +0100

Show notes and full transcript is available at https://bit.ly/42EywUq.

00:15 - Intro
02:55 - Topic
39:53 - Wind down
41:39 - Outro

This week Dan and Dara are joined by Rasmus Houlind - author of the book Hello $FirstName and CXO at Agillic. In this discussion, they chat about what personalisation is, the differences between implicit and explicit personalisation, how the customer journey belongs to the customer, and how to adapt a CRO mindset for personalisation.

The kind folks at Agillic are giving away 10 copies of Rasmus' book Hello $FirstName when you sign up on Agillic's website at https://bit.ly/firstnamepodcast.

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#79 Quant and qual data, different but complementary

Measurelab — Fri, 05 May 2023 06:46:00 +0100

Show notes and full transcript is available at https://bit.ly/3p5ETl3.

00:15 - Intro
02:13 - Topic
26:17 - Wind down
28:29 - Outro

This week Dan and Dara chat about quantitative and qualitative data, the merits of each type, and how they need to be used together and not siloed away in different teams to get the most valuable insights. This topic was suggested via our Feedback Form by Hugh - thanks Hugh!

The post #79 Quant and qual data, different but complementary appeared first on Measurelab.

#78 Sessionization is back baby!

Measurelab — Fri, 28 Apr 2023 06:56:00 +0100

Show notes and full transcript is available at https://bit.ly/427625x.

00:15 - Intro
01:32 - Topic
24:44 - Wind down
27:16 - Outro

This week Dan and Dara chat about the slow but steady move in Google Analytics 4 (GA4) towards reintroducing older session-based metrics that were in Universal Analytics (UA). Is this an admission that they were wrong to not have them in GA4 to begin with? Why would they introduce them now? They discuss all of this and more - like how it (of course) ties into Google Ads and GA360!

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#77 All things SA360, DV360, CM360 and GA4 (with Alexis Nicolas @ brīt klik)

Measurelab — Fri, 21 Apr 2023 07:01:00 +0100

Show notes and full transcript is available at https://bit.ly/3KWjfap.

00:15 - Intro
02:27 - Topic
34:08 - Wind down
35:54 - Outro

This week Dan and Dara are joined by Alexis Nicolas from brīt klik. They discuss the reasons why companies would want to move beyond just using Google Ads to use Google's Campaign Manager 360 (CM360), Search Ads 360 (SA360) and Display & Video 360 (DV360), and how Google Analytics 4 (GA4) fits into it all too.

The post #77 All things SA360, DV360, CM360 and GA4 (with Alexis Nicolas @ brīt klik) appeared first on Measurelab.

#76 The end of rules-based attribution is nigh!

Measurelab — Fri, 14 Apr 2023 06:49:00 +0100

Show notes and full transcript is available at https://bit.ly/3MYs3iH.

00:15 - Intro
01:31 - Topic
33:00 - Wind down
35:20 - Outro

This week Dan and Dara are back solo this week to talk about the recent news from Google that they are removing most of the rules-based attribution models from Google Analytics 4 and Google Ads. Dara keeps asking if anyone cares or is affected by the change, and Dan gets it, but it not super happy to be without linear attribution!

The post #76 The end of rules-based attribution is nigh! appeared first on Measurelab.

#75 Learning design in analytics (with Phil Gomm and Tony Reeves @ Ding)

Measurelab — Fri, 31 Mar 2023 06:55:28 +0100

Show notes and full transcript is available at https://bit.ly/3Zt69Xm.

00:15 - Intro
03:33 - Topic
37:88 - Wind down
39:59 - Outro

This week Dan and Dara are joined by Phil Gomm and Tony Reeves from Ding, a learning design consultancy. Ding and Measurelab have been working together over the last few months to build out a new Google Analytics 4 (GA4) learning experience, which has take the form of the 6-week GA4 Immersion cohort training course recently launched. They discuss the question of 'why exactly is learning design?', and how that applies to teaching analytics. They also explore how to design learning experiences with the learner in mind, including multiple formats and mediums, social environments and other aspects to make learning the most effective.

The post #75 Learning design in analytics (with Phil Gomm and Tony Reeves @ Ding) appeared first on Measurelab.

#74 The UPDATE framework for server-side GTM migrations (with Matthew Hooson @ Measurelab)

Measurelab — Fri, 24 Mar 2023 07:12:00 +0000

Show notes and full transcript is available at https://bit.ly/3lCoUcR.

00:15 - Intro
02:16 - Topic
33:28 - Wind down
34:36 - Outro

This week Dan and Dara are joined by Matthew Hooson from Measurelab to talk about server-side Google Tag Manager (sGTM) and the UPDATE framework to best migrate over to server-side tagging. Hear Matthew talk to Dara and Dan about what he and the team have learned from doing many sGTM migrations, and what the top things to consider when migrating are.

The post #74 The UPDATE framework for server-side GTM migrations (with Matthew Hooson @ Measurelab) appeared first on Measurelab.

#73 Starting a product analytics consultancy (with Bhavik Patel @ CAUSL)

Measurelab — Fri, 17 Mar 2023 07:46:00 +0000

Show notes and full transcript is available at https://bit.ly/3ll3GAc.

00:15 - Intro
04:57 - Topic
33:43 - Wind down
34:56 - Outro

This week Dan and Dara are joined by their first returning guest Bhav Patel! Bhav has been on a journey since the last time they were on the podcast, starting the product measurement consultancy CAUSL and running more CRAP Talks. Hear from Bhav what it's like starting a consultancy in the data world, working in the open, and of course, whether or not Google Analytics 4 (GA4) is disrupting the product analytics space.

The post #73 Starting a product analytics consultancy (with Bhavik Patel @ CAUSL) appeared first on Measurelab.

#72 A conversation on BigQuery and GA4 (with Johan van de Werken @ GA4BigQuery.com and New10)

Measurelab — Fri, 10 Mar 2023 07:03:00 +0000

Show notes and full transcript is available at https://bit.ly/3Jsfn1b.

00:15 - Intro
02:19 - Topic
31:50 - Wind down
33:44 - Outro

This week Dan and Dara are joined by Johan van de Werken, creator of GA4BigQuery.com. They chat about how GA4BigQuery started and where it's going, how Johan moved from letters to numbers, how the GA4 BigQuery course on Simmer was designed and developed, and we hear about his punk rock cover band!

The post #72 A conversation on BigQuery and GA4 (with Johan van de Werken @ GA4BigQuery.com and New10) appeared first on Measurelab.

#71 The Universal Analytics demise timeline and GA4’s latest updates

Measurelab — Fri, 03 Mar 2023 06:34:00 +0000

Show notes and full transcript is available at http://bit.ly/3y6y3Nn.

00:15 - Intro
02:55 - Topic
27:36 - Wind down
30:03 - Outro

This week Dan and Dara are once again running solo, and this time bringing back up the Universal Analytics (UA) sunset timeline and when you should have Google Analytics 4 (GA4) in place by. Spoiler alert, it's asap! They chat about how it can take two to three months to migrate to GA4, and what to consider in the process. They also run through the 2023 GA4 updates, no matter how underwhelming...

The post #71 The Universal Analytics demise timeline and GA4’s latest updates appeared first on Measurelab.

#70 Building dashboards like a pro

Measurelab — Fri, 10 Feb 2023 06:56:00 +0000

Show notes and full transcript is available at https://bit.ly/3RUqItC.

00:15 - Intro
02:18 - Topic
36:42 - Wind down
39:11 - Outro

This week Dan and Dara talk about their experiences in building automated dashboards. There's 1,001 ways to approach building them, so Dan and Dara go through the common missteps, how to scope and plan it out effectively, and even ways to measure the usefulness and consumption of them! Listen to the end to hear their great new business idea...

-----

Next GA4 Immersion training cohort starts April 3rd 2023 - 50% early bird discount per ticket available now http://bit.ly/3YBRrx9!

The post #70 Building dashboards like a pro appeared first on Measurelab.

#69 Dry your eyes, say your goodbyes, another one dies, it’s Google Optimize!

Measurelab — Fri, 03 Feb 2023 07:06:33 +0000

Show notes and full transcript is available at https://bit.ly/3Jztgex.

00:15 - Intro
01:05 - Topic
27:50 - Wind down
31:21 - Outro

This week Dan and Dara talk about the very recent announcement that Google Optimize will be sunset on 30th September 2023. No exceptions, no extensions, it'll be gone for good for everyone - the free and paid versions! They discuss how this will affect the analytics and CRO industries, and whether Optimizely or VWO will be suitable replacements for the current Opimize users. They also think about the future of Google's proposition and whether the GMP will be rolled into the GCP.

The post #69 Dry your eyes, say your goodbyes, another one dies, it’s Google Optimize! appeared first on Measurelab.

#68 The untapped potential of neurodiverse talent in data and tech (with Marc Crawley @ Diversita)

Measurelab — Fri, 27 Jan 2023 06:23:00 +0000

Show notes and full transcript is available at https://bit.ly/40a19Iv.

00:15 - Intro
06:02 - Topic
40:26 - Wind down
41:16 - Outro

This week Dan and Dara are joined by Marc Crawley @ Diversita, a recruitment organisation that specialises in advising and empowering neurodivergent data, technology and IT professionals. Neurodiversity is everywhere, with around 20% of the UK considered neurodivergent. Dan, Dara and Marc discuss what accommodations can be put in place for neurodiverse candidates in the recruitment process, as well as the concept of masking and disclosure.

The post #68 The untapped potential of neurodiverse talent in data and tech (with Marc Crawley @ Diversita) appeared first on Measurelab.

#67 GA4 features we need to see in 2023 (with Usman Qureshi @ Spiralyze)

Measurelab — Fri, 13 Jan 2023 06:56:25 +0000

Show notes and full transcript is available at https://bit.ly/3H2kWSM.

00:15 - Intro
01:55 - Topic
35:31 - Wind down
36:44 - Outro

This week Dan is joined by Usman Qureshi from the CRO agency Spiralyze to discuss all the GA4 features that they need to see in 2023. They reviewed episode #21 of The Measure Pod on what we needed to see from GA4 in 2022, see what actually happened and then what GA4 needs to release (or fix!) this year. 2023 is the year that Universal Analytics (UA) is sunset for the majority of people, so this is the year to polish GA4 up to the max!

The post #67 GA4 features we need to see in 2023 (with Usman Qureshi @ Spiralyze) appeared first on Measurelab.

#66 Our 2023 predictions for the analytics industry

Measurelab — Fri, 06 Jan 2023 06:45:00 +0000

Show notes and full transcript is available at https://bit.ly/3Qk6ngc.

00:15 - Intro
01:55 - Topic
29:20 - Wind down
31:47 - Outro

This week Dan and Dara are chatting about what they think will change in the analytics industry in 2023. Things like consent management, financial recession, multi-cloud warehousing, Universal Analytics (UA) getting shut down and lots, lots more. Listen to the full episode to hear what they have to say, and let's see how close they get by this time next year...

The post #66 Our 2023 predictions for the analytics industry appeared first on Measurelab.

#65 Apple rolls out SKAdNetwork 4.0 (with Luisa Del Maschio @ Jellyfish)

Measurelab — Fri, 30 Dec 2022 07:01:00 +0000

Full show notes and transcript available at https://bit.ly/3WyNusf.

00:15 - Intro
02:25 - Topic
39:12 - Wind down
40:49 - Outro

This week Dan and Dara are joined by Luisa to help make sense of the recent SKAdNetwork 4.0 release from Apple. It's a world apart from the web side of things - something that Dan and Dara find out very quickly! Luisa takes them both through what SKAN is, what new features 4.0 brings and the most important differences from web ad measurement to bear in mind.

The post #65 Apple rolls out SKAdNetwork 4.0 (with Luisa Del Maschio @ Jellyfish) appeared first on Measurelab.

#64 The Measure Pod 2022 in review

Measurelab — Fri, 23 Dec 2022 07:02:00 +0000

Show notes and full transcript is available at https://bit.ly/3v8rKrc.

00:15 - Intro
06:14 - Topic
25:34 - Wind down
25:56 - Outro

This week Dan and Dara take a look back across The Measure Pod in 2022 and share some numbers and statistics of how it's been going. They also each share their top 5 episodes of the year, and compare notes. Happy holidays, christmas, new year and the rest - here's to 2023!

The post #64 The Measure Pod 2022 in review appeared first on Measurelab.

#63 Safari is at it again – capping 1P cookie lifetimes and redefining 3rd party!

Measurelab — Fri, 16 Dec 2022 07:02:00 +0000

All resources and the full transcript is available at https://bit.ly/3HGniHJ.

**Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.**

---

Intro [00:15]
Topic [01:48]
Wind down [28:52]
Outro [30:53]

---

Quote of the episode from Dan: "new versus returning is, in my humble opinion, been kind of redundant for a couple of years now at very least."

Quote of the episode from Dara: "we'll throw the machine learning kitchen sink at this just to try and salvage this users metric"

---

This week Dan and Dara discuss the recent changes announces from Apple on the way they will be copping 1st party cookie lifetimes - even if being being set via server-side GTM. What imapct will this have, and what difference will it make to most people? That and if Sessions is a better metric than Users (again)...

WebKit GitHub documentation on the 7-day lifetime cookie capping - https://bit.ly/3uWXUpI.

Simo Ahava's post on LinkedIn https://bit.ly/3WqHulb.

In other news Dan runs and Dara will (or has been?) drinking in the emerald isle!

Follow Measurelab on LinkedIn - https://bit.ly/3Ka513y.

Intro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6.

If you're like what we're doing here, please show some support and leave a rating on Apple, Spotify, or wherever really.

The post #63 Safari is at it again – capping 1P cookie lifetimes and redefining 3rd party! appeared first on Measurelab.

#62 Debunking common cookie consent, GDPR and ePrivacy myths (with Rowenna Fielding @ Miss IG Geek)

Measurelab — Fri, 09 Dec 2022 07:09:00 +0000

All resources and the full transcript is available at https://bit.ly/3UHsQ7u.

**Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.**

---

Intro [00:15]
Topic [02:37]
Wind down [35:57]
Outro [37:31]

---

Quote of the episode from Rowenna: "you'll get away with it but if you are strict about compliance with law and strict about data ethics, then staying away from Google Analytics is the way forward."

Another quote from Rowenna: "a lot of the people in digital marketing that I've spoken to are just fine with accepting cookies, mainly because they're from sufficiently privileged backgrounds that the adverse effects are not likely to be inflicted upon them, so they're not so likely to be discriminated against by having inferences attached to them which confer social disadvantage."

Yet another quote from Rowenna: "all data is inherently biassed, the more you do stuff with the more data you have, the more bias effect there will be in the output."

---

This week Dan and Dara are joined by Rowenna Fielding "a warrior on the front line of the fight to defend humanity's rights and freedoms in an increasingly tech dystopia", and helps organisations stitch together technology, law and humanity to make stuff work the way they want it to. Rowenna helps Dan and Dara understand the legal differences between 1st vs. 3rd party, ePrivacy and GDPR, PII and PD, and what 'legitamite interest' is (or rather, is not). Listen to the end to hear Rowenna do a live audit of the Measurelab website...

Rowenna's website where you can free guides including the consent flowchart Dara mentions - https://bit.ly/3VXBNe6.

Find Rowenna on Twitter @MissIG_Geek (https://bit.ly/3h77Ppl), and on LinkedIn (https://bit.ly/3VTjiYs).

Find Rowenna's brightonSEO talk "Cookie consent: mechanisms and practices for GDPR and ePrivacy compliance" at https://bit.ly/3BjeROy.

Here's the (slightly embarasing) results from the tool Rowenna used to see what cookies are being set on Measurelab's website - https://bit.ly/3Fbylpt.

In other news, Rowenna loves sci-fi and puffins!

Follow Measurelab on LinkedIn - https://bit.ly/3Ka513y.

Intro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6.

If you're like what we're doing here, please show some support and leave a rating on Apple, Spotify, or wherever really.

The post #62 Debunking common cookie consent, GDPR and ePrivacy myths (with Rowenna Fielding @ Miss IG Geek) appeared first on Measurelab.

#61 WTF Google?! GA4’s Data API quotas are breaking things!

Measurelab — Fri, 02 Dec 2022 07:16:00 +0000

All resources and the full transcript is available at https://bit.ly/3Upoimm.

**Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.**

---

Intro [00:15]
Topic [01:30]
Wind down [23:48]
Outro [26:04]

---

Quote of the episode from Dan: "This is probably the biggest single negative impact they've done ever since they've rolled out Google Analytics 4."

Quote of the episode from Dara: "It feels like a bit of a backward step because one of the biggest benefits I think when GA4 was announced was the fact that it was so much less restricted."

---

Dan and Dara are back, and this week are discussing the recent update from Google Analytics where they are now enforcing their Data API quotas. Since 7th November 2022, Looker Studio reports that connect to Google Analytics 4 data are subject to GA4 Data API quotas. Reports that exceed these quotas will break, and Dan is more than annoyed...

A massive thanks to Rogier Kuiper who suggested this topic!

Check out Dara's blog on the quotas and how to deal with them, as well as some actions you can take - https://bit.ly/3irmiN2.

Here are all the official quotas for the GA4 Data API - https://bit.ly/3AW6qZp.

Here's the guidance from Looker Studio on what the error message you might see in the dashboards are and what they mean - https://bit.ly/3VE8kGx.

In other news, Dan start skateboard teaching and Dara gets another set of eyes!

Follow Measurelab on LinkedIn - https://bit.ly/3Ka513y.

Intro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6.

If you're like what we're doing here, please show some support and leave a rating on Apple, Spotify, or wherever really.

The post #61 WTF Google?! GA4’s Data API quotas are breaking things! appeared first on Measurelab.

#60 The inevitable… Google postpones sunsetting GA360

Measurelab — Fri, 11 Nov 2022 07:32:00 +0000

Full transcript available at https://bit.ly/3UnLhir.

**Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.**

---

Intro [00:15]
Topic [01:21]
Wind down [23:10]
Outro [24:57]

---

Quote of the episode from Dan: "Google's going to do what Google's going to do and we'll be on the receiving end of it."

Quote of the episode from Dara: "just because you have been using UA360 doesn't mean you're going to need, I'm just going to call it GA4-360, you don't necessarily need it"

---

This week Dan and Dara discuss the recent announcement that the sunsetting of GA360 has been pushed back 9 months to the 1st July 2024. The news comes bundled with other new feature announcements such as custom channel groupings, automatic GA4 property creation and native bidding in DV360. What does this mean, why did they do it, and what now? These are some of the questions Dan and Dara discuss.

The blog post from Google with the announcements is http://bit.ly/3UL2ySz.

Want to chat to Dan and Dara on your need for GA4-360, or not? Email them both at podcast@measurelab.co.uk to arrange a call!

Dan's writeup on Consent Mode is at http://bit.ly/3EjIeCg.

In other news, Dan becomes fireproof and Dara goes to the talkies!

Follow Measurelab on LinkedIn - https://bit.ly/3Ka513y.

Intro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6.

If you're like what we're doing here, please show some support and leave a rating on Apple, Spotify, or wherever really.

The post #60 The inevitable… Google postpones sunsetting GA360 appeared first on Measurelab.

#59 Digital accessibility in social media and analytics (with Ellen Cole @ Little Seed Group)

Measurelab — Fri, 04 Nov 2022 07:26:00 +0000

Pictures of hedgehogs and the full transcript can be found at https://bit.ly/3fztLsm.

**Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.**

---

Intro [00:15]
Topic [03:29]
Wind down [42:00]
Outro [45:09]

---

Quote of the episode from Ellen: "I think people don't realise that disabilities is such a vast group, you can't just bring one person in to resolve all the disability issues. You need to bring people in from, you know, a wide range of different backgrounds in order to understand the complexities of disabilities, because it's not just a kind of a one size fits all approach."

Another quote of the episode from Ellen: "Google Analytics 4 seems to be that tiny little bit more accessible in terms of the functionality and where to press and it's a lot more clearer of where to press. However, you still can't use a screen reader, which I found quite astonishing."

Yet another quote of the episode from Ellen: "It's quite surprising for a company like Google, especially when you know they're very driven in terms of trying to attract people with invisible differences such as dyslexia and autism and ADHD. They seem to understand the untapped talent that these types of people have, yet then they're being excluded from being able to access Google Analytics, which I find a bit strange. It's like, how are you connecting those dots? It just doesn't make sense to me."

---

This week Dan and Dara are joined by Ellen Cole - an award-winning Marketing, PR and Social Media marketer with a focus on inclusivity and accessibility in digital. Ellen discusses their experience working with invisible differences, and how businesses large and small can make positive steps towards making their social media and marketing more inclusive for all.

Ellen's website Little Seed Group - https://bit.ly/3DURbBL.

KreativeInc Agency - The UK's Leading Web Accessibility Agency - https://bit.ly/3U7gGWm.

A video that shows how screen readers read lots of emojis - https://www.youtube.com/watch?v=1TyqW25HPDU&t.

Understanding the purple pound market from Purple - https://bit.ly/3NxIhxe.

UK govenrment Access to Work scheme to get support if you have a disability or health condition - https://bit.ly/3Nw744I.

In other news, Ellen looks after hedgehogs, enough said!

Follow Measurelab on LinkedIn - https://bit.ly/3Ka513y.

Intro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6.

If you're like what we're doing here, please show some support and leave a rating on Apple, Spotify, or wherever really.

The post #59 Digital accessibility in social media and analytics (with Ellen Cole @ Little Seed Group) appeared first on Measurelab.

#58 In the GA4 trenches (with Stacey Harper @ Sharper Digital)

Measurelab — Fri, 28 Oct 2022 07:23:00 +0100

**Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.**

---

Intro 00:15
Topic 05:33
Wind down 32:55
Outro 36:14

---

Quote of the episode from Stacey: "I was looking at the SEO for my site and one of the queries that came up was “I hate GA4” and it was hilarious"

Quote of the episode from Dan: "it probably took me longer than I'd care to admit to really understand GA4 well enough to realise that it's actually pretty good."

Quote of the episode from Dara: "the business is only just about starting to understand analytics in general and now they're being told there's this new version of all of that data."

---

This week Dan and Dara are joined by Stacey Harper, a fellow GA4 expert and trainer! They discuss war stories, hidden features and the huge importance of a migration strategy/plan for migrating to GA4. And remember, never ever push the 'UA events in GA4' button!

Stacey's website Sharper Digital is https://bit.ly/3fa9WaO where you'll find all her social links and details on her GA4 training.

Measurelab's GA4 training can be found at https://bit.ly/3DfaAfl.

And a big shout out to KEYNOAT (thank you Bhav!) who helped connect us with Stacey. You can sign up to KEYNOAT at https://bit.ly/3DcSKtq.

In other news, Stacey goes all Disney, Dan goes all Viking and Dara goes to Oxford!

Follow Measurelab on LinkedIn - https://bit.ly/3Ka513y.

Intro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6.

If you're like what we're doing here, please show some support and leave a rating on Apple, Spotify, or wherever really.

The post #58 In the GA4 trenches (with Stacey Harper @ Sharper Digital) appeared first on Measurelab.

#57 Who you Lookering at? (with JJ Reynolds @ LookerStudio.VIP)

Measurelab — Fri, 21 Oct 2022 07:34:00 +0100

**Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.**

---

Intro 00:00:15
Topic 00:07:03
Wind down 00:31:50
Outro 00:33:40

---

Quote of the episode from JJ: "this Data Studio thing is pretty sweet. Let me spend way too many hours writing some blog posts about how you can use it"

Quote of the episode from Dan: "a lot of people don't know that Google isn't doing what it says on the tin"

Quote of the episode from Dara: "sometimes people ask for more customisation, but then when you get it you don't necessarily know what to do with it"

---

This week Dan and Dara are joined by JJ Reynolds to chat about the recent rebranding of Data Studio to Looker Studio and what it means for the rest of us. They share many 'hot takes' on where they think this change came from, and where they think it'll go in the future.

The announcement from Google on the Looker Studio name change is at https://bit.ly/3eIG5Gt.

Check out LookerStudio.VIP at https://bit.ly/3COv8Lu, and the (not so) secret page showing all of their traffic, revenue and number of subscribers across all time at https://bit.ly/3eUKrtT.

In other news, JJ gets out and about, Dara goes to the cinema and Dan escapes!

Follow Measurelab on LinkedIn - https://bit.ly/3Ka513y.

Intro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6.

If you're like what we're doing here, please show some support and leave a rating on Apple, Spotify, or wherever really.

The post #57 Who you Lookering at? (with JJ Reynolds @ LookerStudio.VIP) appeared first on Measurelab.

#56 Why GA4 means you need to get on board with BigQuery – MeasureFest (with Katie Kaczmarek @ Measurelab)

Measurelab — Fri, 14 Oct 2022 07:34:00 +0100

**Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.**

---

Intro - [00:00]
Topic - [01:11]
Wind Down - [32:22]
Outro - [34:45]

---

Quote of the episode from Katie: "the cool thing about BigQuery is I think the only limitations to it is your own imagination and your courage as well"

Quote of the episode from Dara: "there's an entry point for people, which is probably been made more accessible now with GA4, connecting to BigQuery for free"

---

This week Dara is joined by fellow Measurelabber Katie to discuss her recent talk at MeasureFest (part of brightonSEO). Katie talks though the process of putting together her presentation and getting up and speaking in front of a croud for the very first time. They also run through the talk content around why everyone using GA4 should get onboard with BigQuery asap!

Check out Katies talk slides and video recording - https://bit.ly/3VnBKJ3.

Here is Katie's step by step guide on how to set up the BigQuery exports from GA4 - https://bit.ly/3EBJ7qo.

In other news, Dara walks out and Katie tough mudders!

Follow Measurelab on LinkedIn - https://bit.ly/3Ka513y.

Intro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6.

If you're like what we're doing here, please show some support and leave a rating on Apple, Spotify, or wherever really.

The post #56 Why GA4 means you need to get on board with BigQuery – MeasureFest (with Katie Kaczmarek @ Measurelab) appeared first on Measurelab.

#55 BREAKING changes in the GA4 Data API

Measurelab — Fri, 07 Oct 2022 07:41:00 +0100

**Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.**

---

Intro 00:00
Topic 00:48
Wind Down 27:41
Outro 29:54

---

Quote of the episode from Dan: "Google can try to guess what it is you mean, but it's a stupid machine and often gets that wrong."

Quote of the episode from Dara: "I get what you're saying about how maybe there's an argument for this one, but I'm greedy and now I want to look at device type by query string parameters and I can't, so I'm upset."

---

This week Dan and Dara react and discuss the recent announcement of the schema changes in the Google Analytics 4 (GA4) Data API. Are Google going backwards by (re)introducting scope compatibility, or is this what was always missing and will now help the transition from Universal Analytics?

The GA4 Data API schema compatibility changes announcement is at https://bit.ly/3Md2lnR.

And the 'cheat sheet' they mentioned from GA4 Spy is at https://bit.ly/3V6mXCi.

In other news, Dan Measures Fests and Dara watches running?!

Follow Measurelab on LinkedIn - https://bit.ly/3Ka513y.

Intro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6.

If you're like what we're doing here, please show some support and leave a rating on Apple, Spotify, or wherever really.

The post #55 BREAKING changes in the GA4 Data API appeared first on Measurelab.

#54 The current state of play with GA4

Measurelab — Fri, 30 Sep 2022 07:38:00 +0100

**Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.**

---

Quote of the episode from Dan: "Time and time again, we get people with Universal Analytics and they're using their data and just assume it's complete, without realising their cookie banner is not tracking a bunch of stuff when people don't accept the cookie to be set."

Quote of the episode from Dara: "People who are desperately trying to get upskilled on GA4 then have to explain GA4 to the wider business, who maybe still don't really fully understand Universal Analytics."

---

This week Dan and Dara reflect on the current state of play with Google Analytics 4 (GA4), with migrations being a hot topic at the moment for Measurelab. But they try to also look beyond purely the migrations, and discuss what they think might be coming around the corner for GA4 - especially when Universal Analytics (UA) is turned off in July 2023.

Since the recording of this episode, news about a new US-EU data transer agreement has come out and more information is expected to be shared next week! - https://politi.co/3fsRVo7.

Denmark's Danish Data Protection Agency ruling on the legality of GA (Universal and GA4) - https://bit.ly/3fqOZYX.

In other news, Dan finally gets through all the weddings and Dara tidies his office (and goes to a gig)!

Follow Measurelab on LinkedIn - https://bit.ly/3Ka513y.

Intro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6.

If you're like what we're doing here, please show some support and leave a rating on Apple, Spotify, or wherever really.

The post #54 The current state of play with GA4 appeared first on Measurelab.

#53 A conversation with the one and only Jim Sterne (with Jim Sterne @ Target Marketing)

Measurelab — Fri, 23 Sep 2022 08:07:31 +0100

**Let us know what you think and fill out the form https://bit.ly/3MNtPzl, or email podcast@measurelab.co.uk to drop Dan and Dara a message directly.**

---

Quote of the episode from Jim: "in 2002 we were overwhelmed with data because we had not heard the words 'big data' yet"

Quote of the episode from Dan: "finally, there's someone that's willingly and able to listen to you and understand it"

Quote of the episode from Dara: "GA4 as a kind of evolution of GA, maybe with a bit of privacy sprinkled on top, maybe not"

---

This week Dan and Dara chat with Jim Sterne and chat about his long and illustrious career in digital. They talk about how the Digital Analytics Association was formed off the back of the Marketing Analytics Summit meetups, how he's managed to publish 12 books, and what exaclt an analytics cohort is exactly. Be sure to listen to the end to find out why Jim is a "goofy footer from the days of steel wheels", and what theat even means!

There's loads of links for this episode, so if in doubt, just head to Jim's website and everything is linked from there - https://bit.ly/3SI2nGH.
- Analytics Cohorts - https://bit.ly/3C1ipWh.
- Data Driven Leaders Studio - https://bit.ly/3S7RZYz.
- (Book) Artificial Intelligence for Marketing: Practical Applications - https://bit.ly/3Rayuxk.
- (Book) The Devil's Data Dictionary - https://bit.ly/3xK7WfF.
- (Video) The Day Our Privacy Died - https://bit.ly/3dybjiI (A MUST WATCH!!!).

Marketign Analytics Summit - https://bit.ly/3BX540j.

The Digital Analytics Association - https://bit.ly/3f0OaWu.
- DAA compensation survey 2022 - https://bit.ly/3C2jeOL.
- DAA Competency Framework - https://bit.ly/3UxCF9d.
- DAA OneConference - https://bit.ly/3LyJGTj.

Jim mentioned a great article from Tom Davenport called "Data Scientist: The Sexiest Job of the 21st Century" - https://bit.ly/3dy9kuO.

In other news, Dan becomes a skateboard coach, Dara goes to Belfast and Jim writes some birthday poetry!

Follow Measurelab on LinkedIn - https://bit.ly/3Ka513y.

Intro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6.

If you're like what we're doing here, please show some support and leave a rating on Apple, Spotify, or wherever really.

The post #53 A conversation with the one and only Jim Sterne (with Jim Sterne @ Target Marketing) appeared first on Measurelab.

#52 Talking privacy, GDPR and GA4 (with Rick Dronkers @ Data to Value)

Measurelab — Fri, 16 Sep 2022 07:50:02 +0100

**Let us know what you think and fill out the form https://bit.ly/3MNtPzl, or email podcast@measurelab.co.uk to drop Dan and Dara a message directly.**

---

DISCLAIMER:
Neither we, or our podcast guest Rick Dronkers, is a lawyer or data privacy professional. We don’t give any legal advice. This podcast should not be taken as legal advice. Please consult with a lawyer and a privacy legislation professional before taking any decisions.

---

Quote of the episode from Rick: "It's good for us to realise Google Analytics makes them no money right. It all serves to get people in on the ad network, and that kind of conflicts with the privacy thing"

Quote of the episode from Dan: "One of my nerdy pastimes is to go onto a website and see if their cookie banner even works, because everyone's got a cookie banner now"

Quote of the episode from Dara: "If we just started from fresh today and we had no knowledge of what was there before, we'd probably find a way and we'd work quite comfortably within the legislation"

---

This week Dan and Dara chat with Rick Dronkers to talk everything privacy - from compliance and GDPR, to Schrems and Google's stance. Rick helps them understand all the buzz arougn the recent 'GA is illegal' news and how (or if) GA4 can help address anything.

Check out Rick over at Data to Value https://bit.ly/3Bmxwbm, Twitter https://bit.ly/3Uhxquy and LinkedIn https://bit.ly/3S3EusA.

And make sure you listen to Rick's podcast Life After GDPR (after ours of course ;) ) - https://bit.ly/3qJccrU.

Have a read through the "Q&A on the CNIL's formal notices concerning the use of Google Analytics" with links to all the CNIL pages on GDPR-compliant tools and how GA might be compliant with the use of server-side GTM - https://bit.ly/3UgBtXZ.

Since the recording of this podcast, Rick published his article on "Fight, Flight or Freeze: Will you (continue) to use Google Analytics 4?" which is well worth a read - https://bit.ly/3S3jIta.

In other news, Dan gets his Trek on, Dara goes mountaineering and Rick enjoys his creature comforts!

Follow Measurelab on LinkedIn - https://bit.ly/3Ka513y.

Intro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6.

If you're like waht we're doing here, please show some support and leave a rating on Apple, Spotify, or wherever really.

The post #52 Talking privacy, GDPR and GA4 (with Rick Dronkers @ Data to Value) appeared first on Measurelab.

#51 From marketing to milk (with Bastien Eymery @ Lilk)

Measurelab — Fri, 09 Sep 2022 07:17:23 +0100

**Let us know what you think and fill out the form https://bit.ly/3MNtPzl, or email podcast@measurelab.co.uk to drop Dan and Dara a message directly.**

---

Quote of the episode from Bastien: "There's nothing like a sexy graph!"

Quote of the episode from Dara: "If you start feeling like you're not stupid anymore, you're probably getting complacent."

Quote of the episode from Dan: "I've not heard of startup bod before, that's a new one to me, but it sounds really fun."

---

This week Dan and Dara catch up with Bastien Eymery on his journey from data science, to growth marketer to plant-based milk founder! They discuss what it took to develop the recipe, how it got into shops, and all the data and analysis to it to make it a success.

Find Lilk on their website https://bit.ly/3RLNW3H and on Instagram https://bit.ly/3D8s6Dt.

Read about Lilk's win at The Grocer’s New Product Awards https://bit.ly/3B4MtyW.

Join Bastien and Lilk at the London Coffee Festival on 20-23 April 2023 to witness their new exciting launch https://bit.ly/3x8pQZc.

In other news, Dan recovers from 'the vid', Dara visits the emerald isle and Bastien addresses his sart-up bod!

Follow Measurelab on LinkedIn - https://bit.ly/3Ka513y.

Intro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6.

If you're like waht we're doing here, please show some support and leave a rating on Apple, Spotify, or wherever really.

The post #51 From marketing to milk (with Bastien Eymery @ Lilk) appeared first on Measurelab.

#50 Who wants to be an analyticsionaire!

Measurelab — Fri, 19 Aug 2022 07:18:54 +0100

This week Dan puts Dara in the hot seat for a Who Wants to Be a Millionaire special! Dara is raising money for charity, and Dan has curated 15 questions spanning Universal Analytics, Google Analytics 4, Google Tag Manager, and some other curveballs thrown in there for good measure too.

Dara's chosen charity is Hopefield Animal Sanctuary, please support them if you can by donating to help the, care for sick, unwanted and mistreated animals - https://bit.ly/3Pvzknm (and they have a vegan cafe too!).

Dan and Dara are taking a few well deserved weeks off, they'll be back soon for plenty more analytics hot takes and interesting guests.

Follow Measurelab on LinkedIn for all the latest podcast episodes, analytics resources and industry news at https://bit.ly/3Ka513y.

Intro music composed by the amazing Confidential (Spotify https://spoti.fi/3JnEdg6).

If you're liking the show, please show some support and leave a rating on Spotify.

If you have some feedback or a suggestion for Dan and Dara, fill in the form https://bit.ly/3MNtPzl to let them know. Alternatively, you can email podcast@measurelab.co.uk to drop them a message.

Full show notes and transcript over at https://bit.ly/3QhlW7V.

The post #50 Who wants to be an analyticsionaire! appeared first on Measurelab.

#49 Will you still need GA360 in a GA4 world?

Measurelab — Fri, 12 Aug 2022 07:21:51 +0100

This week Dan and Dara chat about assessing the need for Google Analytics 360 in a GA4 world. Do you need 360? Should you still continue with 360 if you already have it for UA? Will you need to go to 360 with GA4? These are the questions that they assess and chat though, and more!

The Measure Pod episode #6 - https://bit.ly/3pivbbK (or just look in your podcast player that you're in now)

The Google page detailing the limit differences with GA4 and GA4-360 - https://bit.ly/3p9s7Po.

The Google page detailing the 1 million events per day limit for the BigQuery export - https://bit.ly/3Ag7tDu.

Dan's posts on GA4 and GTM in Unity for app development - https://bit.ly/3QlcIY3.

In other news, Dan is teaching skating and dara is back to Netflix!

Follow Measurelab on LinkedIn for all the latest podcast episodes, analytics resources and industry news at https://bit.ly/3Ka513y.

Intro music composed by the amazing Confidential (Spotify https://spoti.fi/3JnEdg6).

If you're liking the show, please show some support and leave a rating on Spotify.

If you have some feedback or a suggestion for Dan and Dara, fill in the form https://bit.ly/3MNtPzl to let them know. Alternatively, you can email podcast@measurelab.co.uk to drop them a message.

Full show notes and transcript over at https://bit.ly/3QhlW7V.

The post #49 Will you still need GA360 in a GA4 world? appeared first on Measurelab.

#48 Cookies and consent in Google Analytics

Measurelab — Fri, 05 Aug 2022 07:36:47 +0100

This week Dan and Dara chat about some new cookie settings released in Google Analytics 4 and this spins out into conversations on consent management, server-side tracking, 1P vs. 3P cookies, and a whole lot on browsers limitations (i.e. ITP and ETP). All the good stuff!

The new cookie settings feature in GA4 is detailed on - https://bit.ly/3Sp3ewr.

Dan and Dara mention episode #42 'Consent Mode and behavioral modelling in GA4' which can be found in the podcast feed or on our website - https://bit.ly/3Q38694.

A good artilcle going into far more detail on the difference between 1P and 3P cookies - https://bit.ly/3Sq8Fve.

The browser share stats that Dan mentions is from StatCounter - https://bit.ly/3Qkxmai.

Details on Apple's ITP in Safari - https://bit.ly/3Jxr4lO.

Details on Mozilla's ETP in Firefox - https://mzl.la/3SiKOgK.

Simo's article on server-side GTM and the new FPID cookie used in GA - https://bit.ly/3vzTw0o.

In other news, Dan is drinking science and dara is back into routine!

Follow Measurelab on LinkedIn for all the latest podcast episodes, analytics resources and industry news at https://bit.ly/3Ka513y.

Intro music composed by the amazing Confidential (Spotify https://spoti.fi/3JnEdg6).

If you're liking the show, please show some support and leave a rating on Spotify.

If you have some feedback or a suggestion for Dan and Dara, fill in the form https://bit.ly/3MNtPzl to let them know. Alternatively, you can email podcast@measurelab.co.uk to drop them a message.

Full show notes and transcript over at https://bit.ly/3brNEiU.

The post #48 Cookies and consent in Google Analytics appeared first on Measurelab.

#47 Digging into Snowplow (with Jordan Peck)

Measurelab — Fri, 29 Jul 2022 07:27:12 +0100

This week Dan and Dara are joined by Snowplow's Jordan Peck to chat shop about what Snowplow is, how and where it's used, and of course the differences between Google Analytics. Jordan is a friend of Measurelab's and the team saw his presentation at the latest MeasureCamp in London that spurred a lot of this conversation.

See SNowplow's website for more details on who they are and what they do - https://bit.ly/3b9hwkc.

Read Dara's review of Jordan's talk (and others) - https://bit.ly/3besPY4.

For good measure, here's Mark Rittman's DJ Soundcloud profile for some House tracks! - https://bit.ly/3PIYMap.

In other news, Dan is pointing-and-clicking, Dara is watching a tour, and Jordan is gigging!

Follow Measurelab on LinkedIn for all the latest podcast episodes, analytics resources and industry news at https://bit.ly/3Ka513y.

Intro music composed by the amazing Confidential (Spotify https://spoti.fi/3JnEdg6).

If you're liking the show, please show some support and leave a rating on Spotify.

If you have some feedback or a suggestion for Dan and Dara, fill in the form https://bit.ly/3MNtPzl to let them know. Alternatively, you can email podcast@measurelab.co.uk to drop them a message.

Full show notes and transcript over at https://bit.ly/3cQ8w3N.

The post #47 Digging into Snowplow (with Jordan Peck) appeared first on Measurelab.

#46 Google Analytics for apps (i.e. Firebase) vs. websites

Measurelab — Fri, 22 Jul 2022 07:24:33 +0100

This week Dan and Dara discuss the differences in setting up and using the data from Google Analytics on apps versus websites. Dan recently built an Android app using Unity, and they both chat through how he found the process of 'tagging' it us with Firebase Analytics/Google Analaytics for Firebase/Google Analytics!

Check out Dan's GA and GTM resources when using Unity for app development on his blog - https://bit.ly/3crM4h8.

This blog from Todd Kerpelman is a funny account of all the confusion around the Firebase/Google/Analytics names, well worth a read! - https://bit.ly/3PHEgGp.

In other news, Dan is HOT and Dara is HOT!

Follow Measurelab on LinkedIn for all the latest podcast episodes, analytics resources and industry news at https://bit.ly/3Ka513y.

Intro music composed by the amazing Confidential (Spotify https://spoti.fi/3JnEdg6).

If you're liking the show, please show some support and leave a rating on Spotify.

If you have some feedback or a suggestion for Dan and Dara, fill in the form https://bit.ly/3MNtPzl to let them know. Alternatively, you can email podcast@measurelab.co.uk to drop them a message.

Full show notes and transcript over at https://bit.ly/3v1wVJI.

The post #46 Google Analytics for apps (i.e. Firebase) vs. websites appeared first on Measurelab.

#45 Forecasting analytics with machine learning (with Richard Fergie)

Measurelab — Fri, 15 Jul 2022 07:03:20 +0100

This week Dan and Dara are joined by Richard Fergie (creator of Forecast Forge) to chat all about forecasting with machine learning models, and the flaws in Google Analytics 4's machine learning aproach to watch out for.

Her's Richard's rules for using any machine learing forecast model:

1) No machine learning is allowed until you've plotted the data!
2) Make the simplest Forecast that you can
3) Look at where is it that this simple forecast is wrong, and correct for it
4) Repeat te process until you get fed up, or you get diminishing returns

Check out Forecast Forge for details on pricing and how it all works - https://bit.ly/3aB1Zco.

Reach out to Richard on Twitter - https://bit.ly/3aGtxgC.

In other news, Dan plays more games, Dara goes outside and Richard emigrates!

Follow Measurelab on LinkedIn for all the latest podcast episodes, analytics resources and industry news at https://bit.ly/3Ka513y.

Intro music composed by the amazing Confidential (Spotify https://spoti.fi/3JnEdg6).

If you're liking the show, please show some support and leave a rating on Spotify.

If you have some feedback or a suggestion for Dan and Dara, fill in the form https://bit.ly/3MNtPzl to let them know. Alternatively, you can email podcast@measurelab.co.uk to drop them a message.

Full show notes and transcript over at https://bit.ly/3PabfDk.

The post #45 Forecasting analytics with machine learning (with Richard Fergie) appeared first on Measurelab.

#44 What we’ve learned from teaching analytics

Measurelab — Fri, 08 Jul 2022 07:35:41 +0100

This week Dan and Dara talk about what they've learned training analytics over the last 10 years. They discuss the value of subject matter expert driven training so that you can get real value from live in-person discussions and Q&A, as well as all the things they figured out not being professional teachers!

Shameless but whatevs, here's a link to our GA4 Kickstarter training - https://bit.ly/3RcfwI5. And a link to the in-person GA4 training Dan runs via brightonSEO - https://bit.ly/3amGBra.

In other news, Dan sees (more) love being cemented and Dara goes on the road in the van!

Follow Measurelab on LinkedIn for all the latest podcast episodes, analytics resources and industry news at https://bit.ly/3Ka513y.

Intro music composed by the amazing Confidential (Spotify https://spoti.fi/3JnEdg6).

If you're liking the show, please show some support and leave a rating on Spotify.

If you have some feedback or a suggestion for Dan and Dara, fill in the form https://bit.ly/3MNtPzl to let them know. Alternatively, you can email podcast@measurelab.co.uk to drop them a message.

Full show notes and transcript over at https://bit.ly/3AxwBGy.

The post #44 What we’ve learned from teaching analytics appeared first on Measurelab.

#43 What is data retention in GA?

Measurelab — Fri, 01 Jul 2022 07:26:06 +0100

This week Dan and Dara dive into the world of data retention and the somewhat secret setting that is in Google Analytics 4 and Universal Analytics alike. They discuss what it is, how it works, and what to bear in mind when looking to set up GA4, or export historic data from UA when the time comes.

Google documentation on the data retention setting - https://bit.ly/3yvEZok.

Simo Ahava's four custom dimensions for UA to improve data collection and be able to export all raw data - https://bit.ly/3sEwNPI.

In other news, Dan gets musical and Dara goes all dandy!

Follow Measurelab on LinkedIn for all the latest podcast episodes, analytics resources and industry news at https://bit.ly/3Ka513y.

Intro music composed by the amazing Confidential (Spotify https://spoti.fi/3JnEdg6).

If you're liking the show, please show some support and leave a rating on Spotify.

If you have some feedback or a suggestion for Dan and Dara, fill in the form https://bit.ly/3MNtPzl to let them know. Alternatively, you can email podcast@measurelab.co.uk to drop them a message.

Full show notes and transcript over at https://bit.ly/3I2xdph.

The post #43 What is data retention in GA? appeared first on Measurelab.

#42 Consent Mode and behavioral modelling in GA4

Measurelab — Fri, 24 Jun 2022 07:13:21 +0100

This week Dan and Dara discuss the latest Google Analytics 4 release of behavioural modelling with consent mode - possibly the biggest single update to Google Analytics ever! They discuss what data can be trusted now in GA4, and if this is even a good or bad thing in the grander scheme of things. What do you think?

Dan's blog on "What is Consent Mode in GA4?" - https://bit.ly/3HTrsdu

Consent Mode - https://bit.ly/3NdRqJB

Behavioural modelling for consent mode - https://bit.ly/3OiNatB

Reporting Identity in GA4 - https://bit.ly/3OeVLNW

Google Signals ("...data exported to BigQuery might show more users when compared with reports based on Google signals data.") - https://bit.ly/3NgNqbt

Thresholding in GA4 reports ("Data thresholds are system defined. You can't adjust them.") - https://bit.ly/3QCKGYR

In other news, Dan get's a sore arm and Dara goes all Maverick!

Follow Measurelab on LinkedIn for all the latest podcast episodes, analytics resources and industry news at https://bit.ly/3Ka513y.

Intro music composed by the amazing Confidential (Spotify https://spoti.fi/3JnEdg6).

If you're liking the show, please show some support and leave a rating on Spotify.

If you have some feedback or a suggestion for Dan and Dara, fill in the form https://bit.ly/3MNtPzl to let them know. Alternatively, you can email podcast@measurelab.co.uk to drop them a message.

Full show notes and transcript over at https://bit.ly/3QF1vCd.

The post #42 Consent Mode and behavioral modelling in GA4 appeared first on Measurelab.

#41 Littledata’s GA4 journey (with Edward Upton)

Measurelab — Fri, 17 Jun 2022 06:10:11 +0100

This week Dan and Dara are joined by Edward Upton to talk about how Littledata are approaching GA4 with all of their ecommerce clients across Shopify and BigCommerce. They discuss the GA4 measurement protocol and the nuances that come with moving from the UA version, as well as some of the exciting features that GA4 is bringing to the table for the ecommerce space.

See Littledata's website for more on who they are and what they do with GA4 on Shopify and BigCommerce at https://bit.ly/3NWuAY6.

Find Ed over on LinkedIn at https://bit.ly/3mX1FaA.

In other news, Dan witnesses a lot of love, Dara sees some sailors and Ed gets a green thumb!

Follow Measurelab on LinkedIn for all the latest podcast episodes, analytics resources and industry news at https://bit.ly/3Ka513y.

Intro music composed by the amazing Confidential (Spotify https://spoti.fi/3JnEdg6).

If you're liking the show, please show some support and leave a rating on Spotify.

If you have some feedback or a suggestion for Dan and Dara, fill in the form https://bit.ly/3MNtPzl to let them know. Alternatively, you can email podcast@measurelab.co.uk to drop them a message.

Full show notes and transcript over at https://bit.ly/3xZWBsr.

The post #41 Littledata’s GA4 journey (with Edward Upton) appeared first on Measurelab.

#40 What is the modern data stack? (with Mark Rittman)

Measurelab — Fri, 27 May 2022 07:14:00 +0100

This week Dan and Dara are joined by Mark Rittman to talk about the 'modern data stack' and how the danger with all analytics implementations is the ‘so what’ factor. They also touch on how the changes in Google Analytics 4 are changing things for the modern data stack, and what type of company would truly benefit from a fully-fledged setup.

Check out Rittman Analytics - agile analytics consulting for the modern data stack - https://bit.ly/3LTE9oV.

Mark's Medium article on his Rittman Analytics' modern data stack setup called "How Rittman Analytics does Analytics Part 2 : Building our Modern Data Stack using dbt, Google BigQuery, Looker, Segment and Rudderstack." - https://bit.ly/3wRFOXO.

Check out Mark's DJing music on SoundCloud - https://bit.ly/3PIYMap.

In other news, Dan MeasureCamps, Dara swims and Mark cycles and makes music!

This is the last episode in this run, 40 episodes can you believe it?! See you all in a few weeks after a short break!

Check out on LinkedIn:
- Mark - https://bit.ly/3PLkdI0
- Dan - https://bit.ly/3JQKHEb
- Dara - https://bit.ly/3vzV0bO
- Measurelab - https://bit.ly/3Ka513y

Music from Confidential, check out more of their lofi beats on Spotify at https://spoti.fi/3JnEdg6 and on Instagram at https://bit.ly/3u3skWp.

Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.

Full show notes and transcript over at https://bit.ly/3LXcMKt.

The post #40 What is the modern data stack? (with Mark Rittman) appeared first on Measurelab.

#39 Product analytics and CRAP Talks (with Bhavik Patel)

Measurelab — Fri, 20 May 2022 07:28:14 +0100

This week Dan and Dara are joined by Bhavik Patel to talk about the differences and similarities between product and marketing analytics, CRAP Talks, and the concept of 'analytical debt'.

Find Bhav on his platform of choice - Twitter at https://bit.ly/3PntANX.

Check out the blog Bhav wrote on "Data Privacy is the Latest Natural Resource in Tech" on the CRAP Medium on https://bit.ly/3sJM41d.

Visit the CRAP Talks website for info on the next event and links to their Slack community (it's nice I promise!) - https://bit.ly/3sMEhjh.

Check out Bhav's artwork Instagram - https://bit.ly/38w43BF.

In other news, Dan gets crafty, Dara watches Netflix and Bhav writes and paints!

Check out on LinkedIn:
- Bhav - https://bit.ly/39xM1yM
- Dan - https://bit.ly/3JQKHEb
- Dara - https://bit.ly/3vzV0bO
- Measurelab - https://bit.ly/3Ka513y

Music from Confidential, check out more of their lofi beats on Spotify at https://spoti.fi/3JnEdg6 and on Instagram at https://bit.ly/3u3skWp.

Full show notes and transcript over at https://bit.ly/3lnSTBE.

The post #39 Product analytics and CRAP Talks (with Bhavik Patel) appeared first on Measurelab.

#38 How do you measure the return on analytics?

Measurelab — Fri, 13 May 2022 07:28:39 +0100

This week Dan and Dara discuss a listener submitted topic on how to measure the return on analytics. After arguing about the flawed premise of the quest, they explore different ways that analytics specialists and analysts can measure a tangible return for their hard work.

The key ways that were discussed to measure the impact (or return if you will...) of analytics is via:
- Optimising marketing campaign ROAS
- Improving website/app CVR via testing and CRO programs
- Product optimisation to reduce churn or improve engagement and thus LTV
- Time saving via automation and trusting the data
- Impartiality meaning that you can recommend the best course of action, even if it's not the most popular
- Damage control - minimising negative impact when it's inevitable (i.e. COVID-19)

In other news, Dan hosts and Dara parties!

Check out on LinkedIn:
- Dan - https://bit.ly/3JQKHEb
- Dara - https://bit.ly/3vzV0bO
- Measurelab - https://bit.ly/3Ka513y

Music from Confidential, check out more of their lofi beats on Spotify at https://spoti.fi/3JnEdg6 and on Instagram at https://bit.ly/3u3skWp.

Full show notes and transcript over at https://bit.ly/.

The post #38 How do you measure the return on analytics? appeared first on Measurelab.

#37 How attribution works in Google Analytics 3 and 4

Measurelab — Fri, 06 May 2022 07:42:09 +0100

This week Dan and Dara chat through how attribution works in Universal Analytics and Google Analytics 4, and the differences between them. They discuss the nuances and pain-points they have come up against, and what to look out for whenever using any of the built-in models.

The blog post from Dan they mentioned on how the Universal Analytics Campaign Timeout works is at https://bit.ly/3LRdolG.

Here's a good resource on how to build various attribution models using the GA4 BigQuery export data from Krisjan Oldekamp at Stacktonic - https://bit.ly/3sdfuVa.

In other news, Dan watches snooker and Dara goes full Downton!

Check out on LinkedIn:
- Dan - https://bit.ly/3JQKHEb
- Dara - https://bit.ly/3vzV0bO
- Measurelab - https://bit.ly/3Ka513y

Music from Confidential, check out more of their lofi beats on Spotify at https://spoti.fi/3JnEdg6 and on Instagram at https://bit.ly/3u3skWp.

Full show notes and transcript over at https://bit.ly/3vKimuT.

The post #37 How attribution works in Google Analytics 3 and 4 appeared first on Measurelab.

#36 Events, events, events – explaining the various GA4 event types

Measurelab — Fri, 29 Apr 2022 07:37:22 +0100

This week Dan and Dara chat through all of the event types Google Analytics 4 has to offer - from automatically collected, to enhanced measurement, to customised.

The new EU data and privacy controls recently released in GA4 - https://bit.ly/38CtxwU.

The newest fields in Google Data Studio for the Google Ads connector for shopping campaign (including custom labels) - https://bit.ly/3rXkAVG.

The full blog post from Dan they mentioned that spurred this topic can be found on Dan's website at https://bit.ly/3vOiete.

The event types they discussed are:
- Enhanced Measurement
- Automatically collected
- Recommended
- Custom
- Customised (although Dara's suggestion of 'Dependent events' is way better right?!)
- Audience triggered

In other news, Dan decorates up and Dara goes full Viking!

Check out on LinkedIn:
- Dan - https://bit.ly/3JQKHEb
- Dara - https://bit.ly/3vzV0bO
- Measurelab - https://bit.ly/3Ka513y

Music from Confidential, check out more of their lofi beats on Spotify at https://spoti.fi/3JnEdg6 and on Instagram at https://bit.ly/3u3skWp.

Full show notes and transcript over at https://bit.ly/3LrMFvZ.

The post #36 Events, events, events – explaining the various GA4 event types appeared first on Measurelab.

#35 Is tracking too much a bad thing?

Measurelab — Fri, 22 Apr 2022 07:30:55 +0100

This week Dan and Dara chat about the troubles of tracking too much in Google Analytics, especially when you come to migrate everything from Universal Analytics to Google Analytics 4.

Not much to mention or link to in this episode - but thanks for reading the show notes (if you are)!

Dan's two questions he asks when it comes to seeing if you need to migrate some data from UA to GA4 are; Is this data needed? And if yes, is this needed in GA? Remember GA (GA4 more so than UA) is a marketing tool, so if it won't help you measure your marketing activity, then it probably doesn't need to be in GA. This is a general rule, there are exceptions of course.

In other news, Dan sweeps up and Dara gets gardening!

Check out on LinkedIn:
- Dan - https://bit.ly/3JQKHEb
- Dara - https://bit.ly/3vzV0bO
- Measurelab - https://bit.ly/3Ka513y

Music from Confidential, check out more of their lofi beats on Spotify at https://spoti.fi/3JnEdg6 and on Instagram at https://bit.ly/3u3skWp.

Full show notes and transcript over at https://bit.ly/3KaLShG.

The post #35 Is tracking too much a bad thing? appeared first on Measurelab.

#34 MeasureFest and brightonSEO – April 2022 debrief (with Liam Grant and Matthew Hooson)

Measurelab — Fri, 15 Apr 2022 07:12:55 +0100

This week Dan and Dara are joined by Liam Grant and Matthew Hooson to chat about their experiences at MeasureFest and brightonSEO. The pick out their favourite talk and the relevance and application in the analytics world wherever possible.

Check out Dan's Marvel-themed Google Analytics 4 presentation slides on "The role of GA in the future MarTech stack" over at https://bit.ly/3JKL3M9.

Dan's pick is from Will Critchlow on "Lessons from hundreds of SEO A/B tests" - https://bit.ly/3vh2vTj.

Matthew's pick is from Michael Van Den Reym on "Automate the technical SEO stuff" - https://bit.ly/3Oc1wwl.

Liam's pick is from Harry Sumner on "Stat packages: the secret recipe to getting SEO implemented" - https://bit.ly/3M7mvPa.

Dara's pick is from Max Hoppy on "How they teach you to be creative at Google" - https://bit.ly/3xrQ9KI.

In other news, Dan games, Dara runs, Liam gets techy and Matthew paints!

Check out on LinkedIn:
- Dan - https://bit.ly/3JQKHEb
- Dara - https://bit.ly/3vzV0bO
- Measurelab - https://bit.ly/3Ka513y

Music from Confidential, check out more of their lofi beats on Spotify at https://spoti.fi/3JnEdg6 and on Instagram at https://bit.ly/3u3skWp.

Full show notes and transcript over at https://bit.ly/3KPjiDt.

The post #34 MeasureFest and brightonSEO – April 2022 debrief (with Liam Grant and Matthew Hooson) appeared first on Measurelab.

#33 What to do as the sun is setting on Universal Analytics

Measurelab — Fri, 08 Apr 2022 07:17:43 +0100

This week Dan and Dara talk more about the announcement from Google on sunsetting Universal Analytics in 2023. They discuss what the timeframes really mean, and what you'd need to be doing at each stage.

The key takeaway is DO NOT PANIC! Just focus on getting GA4 setup up to a good level before 1st July 2022, and we can think about how to get at the UA data after 1st July 2023.

The PIVOT framework to help get GA4 set up - https://bit.ly/38w00Vx. And check out episode #7 for the deep-dive of PIVOT with the author George Mendham.

Details on the Data Studio update to have up to 50,000 rows in tables - https://bit.ly/3NMljCn.

Simo's 4 recommended Custom Dimensions to be able to pull out the hit-level data from UA (from 2015... damn I feel old) - https://bit.ly/3sEwNPI.

They also mention a few tool such as Funnel (https://bit.ly/3uOUy7q), Stitch (https://bit.ly/3u81MED) and Fivetran (https://bit.ly/3x2z5dZ) to help aid in transferring data out of your analytics and marketing tools into a data warehouse or dashboard.

Check out on LinkedIn:
- Dan - https://bit.ly/3JQKHEb
- Dara - https://bit.ly/3vzV0bO
- Measurelab - https://bit.ly/3Ka513y

Music from Confidential, check out more of their lofi beats on Spotify at https://spoti.fi/3JnEdg6 and on Instagram at https://bit.ly/3u3skWp.

Full show notes and transcript over at https://bit.ly/3NOL1WR.

The post #33 What to do as the sun is setting on Universal Analytics appeared first on Measurelab.

#32 Measuring SEO (with Jenni Stacey)

Measurelab — Fri, 25 Mar 2022 07:26:07 +0000

This week Dan and Dara are joined by Jenni Stacey to chat SEO measurement and how Google Analytics is (if at all) useful. Jenni shares how they work across different search engines, and how things like Core Web Vitals changes things in SEO.

See our post on the announcement from Google on the sunsetting of Universal Analytics in 2023 - https://bit.ly/3uqhvhl.

See more details on Core Web Vitals over at https://bit.ly/3tygzIl.

Jenni mentions a few products in the conversation, they include:
- Semrush - https://bit.ly/3wzSFhz
- Google Search Console - https://bit.ly/357UIy0
- Silktide - https://bit.ly/3qAXIdX

And a quick definition of 'SERP' for the uninitiated - it stands for Search Engine Results Page.

Check out on LinkedIn:
- Dan - https://bit.ly/3JQKHEb
- Dara - https://bit.ly/3vzV0bO
- Jenni - https://bit.ly/3qAWKhP
- Measurelab - https://bit.ly/3Ka513y

Music from Confidential, check out more of their lofi beats on Spotify at https://spoti.fi/3JnEdg6 and on Instagram at https://bit.ly/3u3skWp.

Full show notes and transcript over at https://bit.ly/3NmC2M8

The post #32 Measuring SEO (with Jenni Stacey) appeared first on Measurelab.

#31 The brightonSEO and MeasureFest story (with Kelvin Newman)

Measurelab — Fri, 18 Mar 2022 07:36:03 +0000

This week Dan and Dara are joined by Kelvin Newman to chat all things brightonSEO and MeasureFest. Kelvin shares how they come about, what the future holds and the ideas behind the fringe events in general.

Details on the new UTMs GA4 have just stealthily released - https://bit.ly/3qejLHa.

And for the new GA4 homepage (sure, why not) - https://bit.ly/3ie5d5S.

Find out more information on brightonSEO and get your tickets for the April 2022 conference at https://bit.ly/360DFi4.

And get your tickets for MeasureFest on 6th April and see Dan talk on 6th April at https://bit.ly/3HaiHdE.

In other news, Dan goes to far, Dara gets sherlocking and Kelvin gets riding!

Check out on LinkedIn:
- Dan - https://bit.ly/3JQKHEb
- Dara - https://bit.ly/3vzV0bO
- Kelvin - https://bit.ly/3JqojSg
- Measurelab - https://bit.ly/3Ka513y

Music from Confidential, check out more of their lofi beats on Spotify at https://spoti.fi/3JnEdg6 and on Instagram at https://bit.ly/3u3skWp.

Full show notes and transcript over at https://bit.ly/3ImjAjh.

The post #31 The brightonSEO and MeasureFest story (with Kelvin Newman) appeared first on Measurelab.

(BONUS pod) Google is sunsetting Universal Analytics!

Measurelab — Wed, 16 Mar 2022 13:52:07 +0000

Dan and Dara react to the big news (bombshell) from Google about them sunsetting Universal Analytics in 2023.

The announcement from Google can be read in full at https://bit.ly/3thHJDq.

Check out on LinkedIn:
- Dan - https://bit.ly/3JQKHEb
- Dara - https://bit.ly/3vzV0bO
- Measurelab - https://bit.ly/3Ka513y

If you want to join Dan and Dara on the podcast, or want to suggest a topic for them to chit-chat about, email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.

Full show notes and transcript over at https://bit.ly/3IjNTqx.

The post (BONUS pod) Google is sunsetting Universal Analytics! appeared first on Measurelab.

#30 Why use both GA and AA? (with Liam Galliers)

Measurelab — Fri, 11 Mar 2022 07:19:56 +0000

This week Dan and Dara are joined by Liam Galliers to discuss why you'd have both Adobe Analytics and Google Analytics on your website. They chat about some of the differences and their strengths and weaknesses, and who they think the target audiences are for each.

The Measure Slack gets yet another honourable mention, this time for their #adobe-analtyics channel. Join your fellow analytics enthusiasts over at https://bit.ly/3CzzRji, whatever your flavour.

Liam also shouts out Adobe Experience League for AA support as a good resource - https://adobe.ly/3I2XuSL.

In other news, Dan falls for Ted, Dara gets his sssnake on and Liam gets Elden!

Check out on LinkedIn:
- Dan - https://bit.ly/3JQKHEb
- Dara - https://bit.ly/3vzV0bO
- Liam - https://bit.ly/3t1DwDJ
- Measurelab - https://bit.ly/3Ka513y

Full show notes and transcript over at https://bit.ly/35LUGw8.

The post #30 Why use both GA and AA? (with Liam Galliers) appeared first on Measurelab.

#29 Can you track offline marketing in GA?

Measurelab — Fri, 04 Mar 2022 07:24:55 +0000

This week Dan and Dara discuss the intricacies of measuring offline marketing activities in Google Analytics. What the various methods of doing are, and what to look out for when analysing the performance of the offline channels.

Check out Simo Ahava's post on the best practice (and recommended) Custom Dimensions you should set up in Universal Analytics asap - https://bit.ly/3sEwNPI.

Here a nice picture of a happy red car :) - https://bit.ly/3hCNJzY.

Check out Dan's new blog Danalaytics and sign up the the mailing list to get his new posts as soon as they are published - https://bit.ly/3CbhBga.

In other news, Dan gets blogging and Dara goes classical!

Check out on LinkedIn:
- Dan - https://bit.ly/3JQKHEb.
- Dara - https://bit.ly/3vzV0bO.
- Measurelab - https://bit.ly/3Ka513y.

Full show notes and transcript over at https://bit.ly/3hzjd9V.

The post #29 Can you track offline marketing in GA? appeared first on Measurelab.

#28 The MeasureCamp story (with Peter O’Neill)

Measurelab — Fri, 25 Feb 2022 07:26:13 +0000

This week Dan and Dara are joined by Peter O'Neill to talk about how he founded MeasureCamp and what the journey was like from the very first one, through COVID, to what the future holds for the analytics unconference.

Detail on the new Google Data Studio (GDS) data blending SQL join features - https://bit.ly/3BRcLUY.

Check out all the upcoming MeasureCamp dates - https://bit.ly/3pemYpo.

And keep your eye out for MeasureCamp London tickets when they are releases - https://bit.ly/3LTyOPL.

If you're going to MeasureCamp London, get in touch with Dan on LinkedIn to arrange a meet up and chat all things analytics over a beer - https://bit.ly/3JQKHEb!

In other news, Dan goes to a skate shop, Dara gets fuego, and Peter gets sporty!

Full show notes and transcript over at https://bit.ly/3t74Q23.

The post #28 The MeasureCamp story (with Peter O’Neill) appeared first on Measurelab.

#27 Common Google Analytics mistakes to avoid

Measurelab — Fri, 18 Feb 2022 07:54:11 +0000

This week Dan and Dara talk about common Google Analytics mistakes they see time and time again. From using UTMs incorrectly to having analytics siloed away from the rest of the business.

The GA4 BigQuery connector has finally started enforcing their 1 million daily event export cap, and has released an event export filtering tool to reduce the export if you are breaching the limit - https://bit.ly/34Quu2X.

GA4 has launched the first phase of their DV360 link (and for the first time for the free version of GA!) - https://bit.ly/3I4qCty.

Google Data Studio has released an updated connecter to the new and improved SA360 - https://bit.ly/3gSEkDS.

Heatmaps are now supported in Google Map visualisations in GDS - https://bit.ly/3H1yril.

The BigQuery connector in GDS now supports down to 1 minute data freshness - https://bit.ly/3sODmhF.

GDS now also supports their native navigation when embedding the reports (finally)!

In other news, Dan is a jackass and Dara gets (more) cultured!

Full show notes and transcript over at https://bit.ly/3s7SwiZ.

The post #27 Common Google Analytics mistakes to avoid appeared first on Measurelab.

#26 App attribution for dummies, and web analysts (with Derek Ooi)

Measurelab — Fri, 11 Feb 2022 07:13:13 +0000

This week Dan and Dara are joined by Derek Ooi to talk about app attribution, and why an MMP is essential. They talk about why GA4 can't do it, and what you'd be missing if you don't invest in an MMP if you want to run marketing campaign to you app.

Check out Derek on LinkedIn - https://bit.ly/3gCfSX9.

UA versus GA4 Google Optimize links including feature and limit comparisons - https://bit.ly/3svFpH1.

How to link Google Optimize to Google Analytics 4 - https://bit.ly/3uCPWTH.

In other news, Dan goes outside, and Dara gets cultured, and Derek bakes!

Full show notes and transcript over at https://bit.ly/3JkEJLC.

The post #26 App attribution for dummies, and web analysts (with Derek Ooi) appeared first on Measurelab.

#25 Dan and Dara’s analytics journey

Measurelab — Fri, 04 Feb 2022 07:26:38 +0000

This week Dan and Dara take a walk down memory lane and chat about how they got into the weird and wonderful world of analytics.

Episode 4 - What makes a good analytics consultant - https://bit.ly/3L5Qszb.

Episode 18 - What is analytics maturity today? (with Steen Rasmussen) - https://bit.ly/3AUzNtV.

In other news, Dan and Dara go to the pub!

The post #25 Dan and Dara’s analytics journey appeared first on Measurelab.

#24 What will the role of GA be in the future?

Measurelab — Fri, 28 Jan 2022 07:02:42 +0000

This week Dan and Dara discuss where they think the future of Google Analytics is heading. Spoiler alert - like it or not, it's all GA4.

The Google Analytics for Firebase upgrade to Google Analytics 4 has until the 15th February 2022 before data is deleted, and 17th January 2022 before new data stops being processed https://bit.ly/3CLTF2u.

Check out the announcement from Looker back in November 2021 stating they are rolling in the Data Studio team into their own https://bit.ly/3r6V2Fv.

Grab yourself a ticket to MeasureFest on 6th April 2022 and come see Dan do his talk on "the role of GA in the future MarTech stack" IRL https://bit.ly/3HaiHdE.

In other news, Dan and Dara top up on some TV!

The post #24 What will the role of GA be in the future? appeared first on Measurelab.

#23 How to keep up with analytics

Measurelab — Fri, 21 Jan 2022 07:26:59 +0000

This week Dan and Dara are back together for the first time in 2022 to discuss how they like to keep up to date with the analytics technology, legislation and industry in general.

In the news, the announcement of the data-driven attribution model rollout in GA4 - https://bit.ly/3qJ7Kdp. Also, the update to GTM to be able to load Google scripts from your tagging server - https://bit.ly/3AiD8Tc.

There are many references and links to resources and people in this episode, please visit the show page for them all!

In other news, Dan falls out over and Dara feels fresh!

The post #23 How to keep up with analytics appeared first on Measurelab.

#22 Data-driven attribution – the past, present and future (with Tom Woods)

Measurelab — Fri, 14 Jan 2022 07:33:53 +0000

This week Dan is joined by Tom Woods to discuss all things data-driven attribution off the back of Google Analytics 4 launching DDA as their go-to model.

Check out Tom over on LinkedIn at https://bit.ly/3IkAE9R.

Check out Jellyfish at https://bit.ly/33jrKdJ.

The announcement of DDA in GA4 is at https://bit.ly/3trPcA7.

In other news, Dan falls over and Tom cooks up a storm!

The post #22 Data-driven attribution – the past, present and future (with Tom Woods) appeared first on Measurelab.

#21 GA4 features we need to see in 2022 (with George Mendham)

Measurelab — Fri, 07 Jan 2022 07:08:06 +0000

This week Dan is joined by George Mendham to discuss what features Google Analytics 4 needs to reach parity with Universal Analytics (and surpass).

The main features we see GA4 needing are:
- Views (or a good enough replacement)
- Session and product/item scope custom dimensions and metrics
- Updates to the Data API for the rest of the standard dimensions and metrics
- Enhanced report filtering and sorting (including regex filters)
- Release of a Google Optimize integration
- Release of an Admin API
- Full launch of Measurement Protocol (currently in beta)

Dan mentions about getting store visits in UA which you can by following this guide https://bit.ly/3qY3DJe.

In other news, Dan downsizes and George meets a Witcher!

The post #21 GA4 features we need to see in 2022 (with George Mendham) appeared first on Measurelab.

#20 Why you should link GA4 to BigQuery today (with Lace-Chantelle Rogers)

Measurelab — Fri, 10 Dec 2021 07:21:43 +0000

This week Dan and Dara are joined by Lace-Chantelle Rogers to discuss why it's important to link GA4 to BigQuery as soon as possible. They cover the various ways that BigQuery is an amazing tool to take your analytics to the next level, and all of the things you'd want to do in BigQuery depend on having a set of historic data to query.

The full blog from Lace on this subject is here.

Get started and link GA4 to BigQuery by following this guide https://bit.ly/31Iqu2B

The new beta Amazon Redshift Google Data Studio connecter can be used directly in GDS, but the details are at https://bit.ly/3GMnNfR.

The Google Cloud Pricing Calculator Lace mentions is at https://bit.ly/3yb0qcs

In other news, Dan plays more games, Dara is allowed out and Lace gets festive!

The post #20 Why you should link GA4 to BigQuery today (with Lace-Chantelle Rogers) appeared first on Measurelab.

#19 Sheets, the unsung hero of GA

Measurelab — Fri, 03 Dec 2021 07:47:36 +0000

This week Dan and Dara discuss the relevance of the Google Sheets connector for GA, and if GA4 not having one will be a bid deal or not. They get into the use cases it fulfils for UA and how/if tools like Google Data Studio, BigQuery and the GA4 explore workspace will be able to fill the gap.

Check out the GA Google Sheets add-on over at https://bit.ly/3IdEFNJ, or find it in Google Sheets under Extension>Add-ons>Get add-ons.

In other news, Dan pots some balls and Dara gets magical!

The post #19 Sheets, the unsung hero of GA appeared first on Measurelab.

#18 What is analytics maturity today? (with Steen Rasmussen)

Measurelab — Fri, 26 Nov 2021 07:32:09 +0000

This week Dan and Dara are joined by Steen Rasmussen from IIH Nordic to discuss how to approach and access analytics maturity in the modern era since COVID-19.

Check out IIH Nordic's 4-day work week over at https://bit.ly/3HTtjyr.

In other news, Dan measures himself, Dara stays in and Steen gets social!

The post #18 What is analytics maturity today? (with Steen Rasmussen) appeared first on Measurelab.

#17 Why you should be using Segments in Universal Analytics

Measurelab — Fri, 19 Nov 2021 07:39:34 +0000

This week Dan and Dara discuss Segments in GA (Universal Analytics). It's a favourite topic for both of them, both having done their fair share over the years. They discuss some good use cases, lesser-known hacks and applications.

The release notes of the new GA4 channel updates are at https://bit.ly/3oDeeYY, and the full channel definitions are at https://bit.ly/3wWgvlV.

The announcement of the updates to Facebook (Metta?) Ads targeting coming 19th January 2022 is at https://bit.ly/3nswTay.

In other news, Dan and Dara have a night out in the big smoke!

The post #17 Why you should be using Segments in Universal Analytics appeared first on Measurelab.

#16 The quantified self: Whoopcast (with Steven Elliott)

Measurelab — Fri, 12 Nov 2021 07:34:00 +0000

This week Dan and Dara are joined by Steven Elliott, Measurelab's Commercial Director. Steve discusses how tracking as much data as possible about his body and exercise has enabled him to run experiments that have optimised his sleep and recovery.

THIS IS NOT AN AD... But here is Steve's WHOOP referral link if you're interested - https://bit.ly/3CcPA6s.

The Google Data Studio (GDS) interactivity updates are at https://bit.ly/3ocUc7u.

The Google Analytics 4 (GA4) user roles updates are at https://bit.ly/3n1WTcG.

In other news, Dan burns stuff, Dara eats mushrooms and Steve goes for a ride!

The post #16 The quantified self: Whoopcast (with Steven Elliott) appeared first on Measurelab.

#15 When is GA not the answer?

Measurelab — Fri, 05 Nov 2021 07:13:16 +0000

This week Dan and Dara discuss various situations when GA is not the answer. Whether it's navigating gaps in data collection, or forcing some types of data analysis that just doesn't work.

The announcement of Google Ads Performance Max campaign rollout and update for local and shopping campaigns early 2022 https://bit.ly/3k0lgph.

In other news, Dan plays another game and Dara sees Dune!

The post #15 When is GA not the answer? appeared first on Measurelab.

#14 How COVID-19 impacts data analysis (with Jake Birch)

Measurelab — Fri, 29 Oct 2021 07:37:01 +0100

This week Dan and Dara are joined by Jake Birch. Jake is a Lead Analytics Consultant at Measurelab and has come on the pod to talk about how COVID-19 has affected how he has been analysing data for his clients over the last 18+ months.

See the details on the Google Analytics for Firebase updates at https://bit.ly/3EnIAov.

Check out all of the additional ecommerce item-based fields now in the GA4 Data API at https://bit.ly/3jM1q0W.

Find the announcement on data-driven attribution rolling out to all GA4 properties at https://bit.ly/3ErJz7s.

In other news, Dan goes walking, Dara adopts a snake and Jake goes abroad!

The post #14 How COVID-19 impacts data analysis (with Jake Birch) appeared first on Measurelab.

#13 Server-side GTM, what is it?

Measurelab — Fri, 22 Oct 2021 07:34:05 +0100

This week Dan and Dara talk about server-side GTM. It's recently come out of beta, so there's lots of attention on it at the moment, so they discuss what it is, why it's important and where it's going.

Check out the Dune trailer at https://bit.ly/3B5vLx8, we are very excited!

In other news, Dan has a holiday and Dara starts a book!

The post #13 Server-side GTM, what is it? appeared first on Measurelab.

#12 Why impartiality is important in marketing analytics (with Mark Rochefort)

Measurelab — Fri, 15 Oct 2021 08:09:07 +0100

This week Dan and Dara have their first guest Mark Rochefort, Technology and Operations Director at Measurelab. They discuss why being impartial is vital in marketing analytics and the skills becoming more important to spot unconscious and conscious biases when working with data.

The article from Google announcing the new Google Analytics 360 is at https://bit.ly/3FIxJHf.

The documentation on the new Google Data Studio navigation updates is at https://bit.ly/3j0bvHf.

Mark talks a bit about the 'Five Whys' originally developed by Sakichi Toyoda and used within the Toyota Motor Corporation. Read more about the method at https://bit.ly/3BUtztP.

Dara refers to Measurelab's company values, which he wrote an article about over at https://bit.ly/3BFplWN for more information.

In other news, Dan gets older, Dara has some new house guests and Mark stays in the woods!

The post #12 Why impartiality is important in marketing analytics (with Mark Rochefort) appeared first on Measurelab.

#11 Is this the end of real data in analytics?

Measurelab — Fri, 08 Oct 2021 08:11:42 +0100

This week Dan and Dara discuss how the access to 'real' data in Google Analytics (UA and GA4) is becoming more limited due to technology and legislation changes. They think about what this means to people using analytics platforms like GA that are used to having access to all their data, and how this may change we use data in these platforms in the future.

The article from Google that inspired this is titled "How modeling technology enhances your analytics and prioritizes privacy" - https://bit.ly/3AkDJST.

The article from Google Ads announcing the move to DDA - https://bit.ly/3BkO0jh.

The GA4 help centre page on conversion modelling - https://bit.ly/3Afg4mx.

Dara refers to HyperLogLog++ as the methodology for UA to calculate Users, this is a page on the function in Standard SQL - https://bit.ly/3iBg8qQ.

Dan talks about GTM celebrating their 9th birthday, this is the original article releasing it to the world from Google back from 1st October 2012 - https://bit.ly/2Yoal0A.

In other news, Dan watches more TV and Dara visits the emerald isle!

Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email them at hello@measurelab.co.uk or find them on LinkedIn and drop them a message.

The post #11 Is this the end of real data in analytics? appeared first on Measurelab.

Measured Opinions #10: Better metrics for web measurement

Measurelab — Fri, 24 Sep 2021 07:26:58 +0100

This week Dan and Dara dig deep into the ABCs of Google Analytics metrics. Defining what they actually mean (not what you may think they mean) and discuss their relevance and/or place in to modern technological age.

Dan's Hyper Island course they're attending is https://bit.ly/3lTDYPr.

Dara's new find Agency Hackers is https://bit.ly/3hY0VQr.

In other news, Dan and Dara watch some TV!

Leave a rating and review in the places one leaves ratings and reviews, or suggest a new topic by emailing Dan and Dara at hello@measurelab.co.uk.

The post Measured Opinions #10: Better metrics for web measurement appeared first on Measurelab.

Measured Opinions #9: Is attribution modelling important?

Measurelab — Fri, 17 Sep 2021 07:33:10 +0100

This week Dan and Dara chat attribution modelling and how/where/if/when it's useful and important to invest in.

Documentation on GA4 attribution models excluding Direct traffic - https://bit.ly/3AhMQEA. "Note: All attribution models exclude direct visits from receiving attribution credit, unless the path to conversion consists entirely of direct visit(s)."

In other news, Dan gets a new skateboard and Dara goes out singing!

Leave a rating and review in the places one leaves ratings and reviews, or suggest a new topic by emailing Dan and Dara at hello@measurelab.co.uk.

The post Measured Opinions #9: Is attribution modelling important? appeared first on Measurelab.

Measured Opinions #8: The 15 minute GA audit

Measurelab — Fri, 10 Sep 2021 07:40:53 +0100

This week Dan and Dara (literally) run through an audit for Universal Analytics properties in 15 minutes. They touch on many of the key areas that are commonly an issue when looking at GA and how to identify and fix them.

Useful Custom Dimensions from Simo Ahava - https://bit.ly/3hztMKP.

View setup best practices from Steven Johnson - https://bit.ly/3A0MqCu.

Important view filters to use from Benjamin Mangold - https://bit.ly/3zWBp4R.

In other news, Dan plays more games and Dara goes campervanning!

Leave a rating and review in the places one leaves ratings and reviews, or suggest a new topic by emailing Dan and Dara at hello@measurelab.co.uk.

The post Measured Opinions #8: The 15 minute GA audit appeared first on Measurelab.

Measured Opinions #7: The GA4 PIVOT framework

Measurelab — Fri, 03 Sep 2021 07:39:56 +0100

This week Dan and Dara discuss the PIVOT framework they've been working on to help people 'pivot' to GA4. Clever, very clever...

PIVOT stands for Plan, Implement, Validate, Onboard, Transform. See our blog for more details and a downloadable PDF over at https://bit.ly/2Var06w.

Check out the Brighton Data Forum meet up at https://bit.ly/3kUfeWT.

In other news, Dan get's his second jab and Dara goes to a gig!

The post Measured Opinions #7: The GA4 PIVOT framework appeared first on Measurelab.

Measured Opinions #6: Do you really need GA360?

Measurelab — Fri, 27 Aug 2021 07:39:10 +0100

This week Dan and Dara discuss the questions you can ask yourself to see if you need to consider upgrading to Google Analytics 360 (GA360). They go through their considerations, as well as the differences between the free and not-so-free versions.

The 90/10 rule from Avinash Kaushik mentioned is over at https://bit.ly/3kwrFbj.

In other news, Dan finally gets to talk about Star Trek and Dara books a real-life holiday!

Leave a rating and review in the places one leaves ratings and reviews, or suggest a new topic by emailing Dan and Dara at hello@measurelab.co.uk.

The post Measured Opinions #6: Do you really need GA360? appeared first on Measurelab.

Measured Opinions #5: What is a UTM and why is it so important?

Measurelab — Fri, 20 Aug 2021 07:48:28 +0100

This week Dan and Dara discuss Google Analytics' infamous UTMs. They talk about what they are and why they're important in having good, reliable and clean data.

Google Analytics documentation on the Campaign Timeout can be found at https://bit.ly/3gyBLr1.

The post Dan mentions around UTM meaning 'yoU Tell Me' is https://bit.ly/3iZ1Kcz from Christopher S Penn.

In other news, Dan goes out to the cinema and Dara stays in playing poker!

Leave a rating and review in the places one leaves ratings and reviews, or suggest a new topic by emailing Dan and Dara at hello@measurelab.co.uk.

The post Measured Opinions #5: What is a UTM and why is it so important? appeared first on Measurelab.

Measured Opinions #4: What makes a good analytics consultant?

Measurelab — Fri, 13 Aug 2021 07:46:22 +0100

This week Dan and Dara discuss what makes a good analytics consultant. Since they both have been consultants for many years, and Measurelab is always recruiting for more, they're in a pretty good place to explain what they look for to see if someone would be a good fit.

The company values we discuss are tenacity, curiosity, integrity and compassion.

The webinar from Peter O'Neill from ZHS Orchards on "Quadfurcation of Digital Analytics tools" can be found over at https://bit.ly/3iDODNO. Definitely worth a watch and signing up for their future events!

In other news, Dara is running and Dan is still harking on about skateboarding in the Olympics!

Leave a rating and review in the places one leaves ratings and reviews, or suggest a new topic by emailing Dan and Dara at hello@measurelab.co.uk.

The post Measured Opinions #4: What makes a good analytics consultant? appeared first on Measurelab.

Measured Opinions #3: What to know before you start with GA4

Measurelab — Fri, 06 Aug 2021 07:50:00 +0100

This week Dan and Dara discuss the four things analytics practitioners should consider before rolling out Google Analytics 4 (GA4). Spoilers, it's all new... give it a week and this will probably be outdated too!

Dan is still plodding along with the house purchase and Dara promises to share some photos of the company social (if we can remember who took them).

Leave a rating and review in the places one leaves ratings and reviews, or suggest a new topic by emailing Dan and Dara at hello@measurelab.co.uk.

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Measured Opinions #2: Is the Session dead?

Measurelab — Fri, 30 Jul 2021 08:00:00 +0100

This week Dan and Dara debate the usefulness of the Google Analytics (GA/GA4) Session, and try to see if there is an alternative. Or if one of them is right and the other is flat out wrong.

The reference Dan makes to Stadia's session days is https://bit.ly/3l9j1RW, although he still can't prove they stole the idea from him...

Leave a rating and review in the places one leaves ratings and reviews, or suggest a new topic by emailing Dan and Dara at hello@measurelab.co.uk.

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Measured Opinions #1: Why should I care about GA4?

Measurelab — Thu, 22 Jul 2021 20:21:20 +0100

This week Dan and Dara chat about the three key reasons they think we should care about GA4 right now.

Who'd have thought GA4 and Flimbos Quest could have common ground?!

Chat with us or suggest a new topic by emailing hello@measurelab.co.uk.

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