The Meaningful Marketing Podcast with Chantal Gerardy

EP74: What Business Coaches & Marketers Agree (But Most Ignore) On with Simon Boler

Chantal Gerardy — Fri, 01 May 2026 18:00:00 +1000

Think you need a business coach… or a marketing strategist?

Most business owners are asking the wrong question.

In this episode of The Meaningful Marketing Podcast, international award-winning marketing strategist Chantal Gerardy sits down with business coach Simon Boler to unpack what’s actually happening inside businesses that feel busy, stretched, and stuck.

This isn’t a debate.

It’s a real conversation between two experts working in different parts of business, exploring where things break down, what gets missed, and why so many businesses struggle to grow even when they’re doing “all the right things.”

Because before you focus on more marketing, more leads, or more growth… there are fundamentals that can’t be ignored.

Throughout the episode, Chantal and Simon use a real-world trades business example to bring this to life, showing how missed systems, poor follow-up, and scaling too quickly can lead to overwhelm, lost revenue, and unnecessary pressure.

Chantal unpacks:

The difference between a business coach and a marketing strategist (and where they overlap)
The core fundamentals every business needs before focusing on growth
Why many business owners scale in the wrong order
What happens when you hire, advertise, or push for growth too early
How systems, structure, and communication drive results
Why accountability is often the missing link between knowing and doing

Chantal also shares her perspective from inside real client businesses, highlighting what she sees when marketing is layered on top of weak foundations.

👉 Because when the foundations aren’t right, growth doesn’t fix the problem, it exposes it.

If your business feels busy but not moving forward, this episode will help you see what might actually be getting in the way.

Connect with Simon Boler on Linkedin: https://www.linkedin.com/in/simonboler/

Ready to Make Your Marketing Meaningful?

If you’re ready to combine strategy with self-awareness and build a business that feels aligned and profitable, here’s your next step:

📥 Download your FREE Marketing Guide
👉 https://chantalgerardy.com.au/free-downloads/

🎧 Listen to more episodes
👉 http://themeaningfulmarketingpodcast.com/

🌐 Work with Chantal
👉 http://onlinebusinessmarketing.com.au/

If you’re ready to stop guessing and start building a marketing system that actually converts, Chantal shares practical strategies to help you manage, monetize, and market your business with clarity.

EP73: Package and Sell High Ticket Offers with Confidence and Integrity with Samantha Brunskill

Chantal Gerardy — Fri, 17 Apr 2026 18:00:00 +1000

If your high ticket offer is not selling, it does not always mean your marketing is broken.

Often, the real issue is the way the offer has been packaged, positioned, and communicated. You can have the skills, the results, and the value, but if your offer is unclear, underpriced, poorly framed, or not backed by real conviction, it becomes much harder for the right people to say yes.

In this episode, international award-winning marketing strategist and host Chantal Gerardy explores what really stops premium offers from selling and why better messaging alone is not always the answer. She unpacks the connection between offer clarity, confidence, buyer trust, and the mindset required to sell at a higher level without feeling pushy, inauthentic, or unsure.

She is joined by Samantha, who built a multi eight figure brand in just a few years and now helps entrepreneurs package and sell premium $25K to $100K offers with confidence and integrity.

If you have ever felt like your offer should be attracting more premium clients, but it is not landing the way you hoped, this episode will help you see where the disconnect is and what needs to shift.

Chantal unpacks:

Why people are not buying your offer, even when your marketing is getting attention
How to package a high ticket offer so it feels valuable, clear, and compelling
The mindset patterns that stop business owners from confidently selling premium offers
Why conviction, certainty, and positioning matter more than simply lowering your price
What helps high value clients trust your offer and move toward a yes
How to sell with integrity while still charging what your offer is truly worth

Ready to Make Your Marketing Meaningful?

If you’re ready to stop guessing and start building marketing that actually connects and converts:

📥 Download your FREE Marketing Guide
👉 https://chantalgerardy.com.au/free-downloads/

🎧 Listen to more episodes
👉 http://themeaningfulmarketingpodcast.com/

🌐 Work with Chantal
👉 http://onlinebusinessmarketing.com.au/

If this episode resonated, it may be time to look more closely at how your offer is packaged, how clearly it communicates value, and whether your mindset is fully supporting the level you want to sell at.

Subscribe to The Meaningful Marketing Podcast for more conversations designed to help you market with more clarity, confidence, and purpose.

EP72: Heavily AI-Written Website Copy Is Killing Conversions with Brendan and Coral of Alchemy Digital Co

Chantal Gerardy — Fri, 03 Apr 2026 18:00:00 +1000

AI is everywhere right now, but that does not mean it is automatically making your marketing better.

In this episode of The Meaningful Marketing Podcast, international award-winning marketing strategist Chantal Gerardy unpacks why so much AI-generated copy is starting to sound the same, and how that sameness can weaken your message, water down your point of difference, and hurt conversions.

Joined by Brendan and Coral from Alchemy Digital Co, Chantal leads a practical conversation around what businesses need to understand before relying too heavily on AI for their website copy and messaging. Because while AI can absolutely save time, it can also remove the very thing that helps your marketing connect: your voice, your clarity, and your ability to speak to the right person in a way that feels real.

With her signature Meaningful Marketing approach, Chantal explores how strategy, positioning, and human insight need to work with AI, not be replaced by it, so your marketing still sounds like you and still converts.

Chantal unpacks:

Why AI-generated copy often sounds the same (and how to fix it)
The biggest mistake businesses make when using AI for websites
How to write website copy that actually converts, not just fills space
What makes a homepage hook work (and why most don’t)
The balance between storytelling, SEO, and conversion
Why your website’s job is to qualify and convert, not just “look good”
How better messaging leads to better quality leads (not just more leads)

Connect with Brendan & Coral – Alchemy Digital Co

If you’d like expert eyes on your website and how it’s performing:

🌐 Website:
https://alchemydigitalco.com.au

They’re currently offering free website and SEO audits, helping you identify what’s working, what’s not, and where you’re losing conversions.

Ready to Make Your Marketing Meaningful?

If you’re ready to stop guessing and start building marketing that actually connects and converts:

📥 Download your FREE Marketing Guide
👉 https://chantalgerardy.com.au/free-downloads/

🎧 Listen to more episodes
👉 http://themeaningfulmarketingpodcast.com/

🌐 Work with Chantal
👉 http://onlinebusinessmarketing.com.au/

Because meaningful marketing isn’t about doing more.

It’s about saying the right thing… to the right person… in a way that actually lands.

EP71: Stop Desperate Selling: How Your Relationship with Sales Is Losing You Clients with Christine Corcoran

Chantal Gerardy — Fri, 20 Mar 2026 18:00:00 +1000

If you’ve ever felt weird about selling, or avoided it altogether, this episode will rewire the way you think about marketing and conversion.

In this episode of The Meaningful Marketing Podcast, marketing expert Chantal Gerardy unpacks the psychology behind authentic selling and why your relationship with sales is often the missing link in your marketing results.

She’s joined by Christine Corcoran, a sales coach and mindset mentor who helps service-based women move past fear, ditch “bro marketing,” and build real confidence in a sales process that feels aligned and converts.

Together, they break down how to shift from pressure and performance to a more intuitive, relationship-first approach, including how to turn DMs into conversations that naturally lead to clients, without sounding salesy.

If you’re a business owner (or a VA supporting one), you’ll walk away with practical mindset shifts and simple strategies you can apply immediately.

Chantal unpacks:

Why fear of sales is hurting your marketing more than you think
How authentic, intuitive selling can feel good and still get results
A simple mindset shift that instantly improves your DM strategy
The role of self-worth, energy, and clarity in converting leads
How to build real rapport that creates long-term clients
What to stop doing immediately if your content isn’t converting

👇 Connect with Christine Corcoran

🎧 Listen to The Next Level Life Podcast – your bi-weekly boost of mindset tools to take your business to the next level:
https://podcasts.apple.com/au/podcast/the-next-level-life-with-christine-corcoran/id1276992872

📚 Grab her best-selling book:
Turn Impostor Syndrome Into Your Superpower

📥 Free Resources:
Consistent $10K Month Method
Capacity Calculator for Creatives

🌐 Website: christinecorcoran.com.au
📸 Instagram: @christinecorcoran_coach
📘 Facebook: Christine Corcoran Coach
💼 LinkedIn: Christine Corcoran

🚀 Want More Meaningful Marketing?

📈 Download your FREE Marketing Guide:
chantalgerardy.com.au/free-downloads
🎧 Catch more episodes:
themeaningfulmarketingpodcast.com
🌐 Smart marketing support that makes sense:
onlinebusinessmarketing.com.au

EP70: From Reels to Revenue: The Instagram Growth Strategy That Converts with Dan O’Sullivan

Chantal Gerardy — Fri, 06 Mar 2026 18:00:00 +1000

Feeling frustrated with social media that doesn’t convert? You’re not alone.

In this high-energy episode of The Meaningful Marketing Podcast, marketing expert Chantal Gerardy breaks down the difference between ego metrics and income-generating content, and what to focus on if you want leads and sales (not just likes).

She’s joined by Dan O’Sullivan, Growth Strategist, who grew his Instagram from 5K to 500K+ without paid ads. Together, they unpack what actually makes short-form Instagram content meaningful: the kind that builds trust, credibility, and conversions, even when you’re not going viral.

Dan shares what changed when he stopped chasing views and started building a repeatable short-form system (yes, including the moments when his dog jumps into the shot).

This is real talk for anyone who’s over fluff content, overwhelmed by Instagram advice, or tempted to throw money at ads before the foundations are solid.

Chantal unpacks:

Why hooks only work when you follow them with connection, credibility, and a clear CTA
How to test your content like a pro (and what metrics actually matter)
What most people get wrong about going viral
Why consistency beats creativity when it comes to building trust
How to create short-form videos that lead to conversions
The mindset shift that helped Dan scale, travel, and get real results

Work with Dan
Social & Systems Audit: Book a call with Dan to identify what’s working, what’s leaking opportunity, and what to prioritise next. You’ll leave with clear action steps, whether you work together or not - https://api.leadconnectorhq.com/widget/bookings/dan-osullivan-personal-calendar

📈 Ready to market with confidence?

📥Download your FREE Marketing Guide
👉chantalgerardy.com.au/free-downloads

🎧Catch more episodes
👉themeaningfulmarketingpodcast.com

🌐Marketing support that actually makes sense
👉onlinebusinessmarketing.com.au

EP69: How Ancestral Trauma Blocks Your Voice, Brand & Sales with Priscilla Nicole

Chantal Gerardy — Fri, 20 Feb 2026 18:00:00 +1000

You don’t always have a marketing problem.
Sometimes… you have an internal block that’s showing up in your marketing.

In this episode of The Meaningful Marketing Podcast, Chantal Gerardy unpacks a deeper layer of business growth, the emotional and energetic patterns that can quietly sabotage your visibility, confidence, pricing, and sales.

Because if your nervous system is dysregulated…
if you’re still tied to old relationships…
or your voice has been suppressed…
your marketing can feel inconsistent, forced, or exhausting, no matter how good your strategy is.

Joining Chantal is Priscilla O’Sughrue, a trauma-informed practitioner and space holder, who shares how ancestral and generational patterns, unresolved relationship cords, and suppressed self-expression can influence how you show up in business.

This isn’t just a “woo” conversation. Chantal brings it back to strategy, showing how internal clarity impacts:

confidence on sales calls
raising your prices
willingness to be visible
stronger messaging
the energy behind your content

In this episode, Chantal unpacks:

How ancestral conditioning can block visibility and sales
Why suppressed expression impacts brand authority
The link between emotional regulation and conversion
How unresolved relationship cords drain momentum
Why strategy alone isn’t enough (and what to pair it with)
How to show up more powerfully in your marketing

Connect with Priscilla O’Sughrue

If this conversation resonated and you feel called to explore deeper healing work, you can connect with Priscilla here:

Instagram:
https://www.instagram.com/iamcillaos

Facebook:
https://www.facebook.com/posughrue

Ready to Make Your Marketing Meaningful?

If you’re ready to combine strategy with self-awareness and build a business that feels aligned and profitable:

📥 Download your FREE Marketing Guide
👉 https://chantalgerardy.com.au/free-downloads/

🎧 Catch more episodes
👉 http://themeaningfulmarketingpodcast.com/

🌐 Marketing support that actually makes sense
👉 http://onlinebusinessmarketing.com.au/

EP68: Turn Customer Service Into Your Best Lead Generation Strategy (No Ads Needed) with guest Rachel Gascoine

Chantal Gerardy — Fri, 06 Feb 2026 18:00:00 +1000

If you’re constantly chasing new leads but your existing customers aren’t coming back, referring, or leaving reviews… you don’t have a marketing problem.

You have a retention + customer experience system problem.

In this episode of The Meaningful Marketing Podcast, Chantal Gerardy (marketing strategist) breaks down how to turn great customer service into a repeatable marketing machine, one that drives more referrals, more reviews, and more repeat business without relying on paid ads or “post more” advice.

Chantal is joined by Rachel Gascoine from Less Pest More Control, sharing the behind-the-scenes systems that helped a Gold Coast service business grow from zero clients to 400+ reviews, powered by meaningful follow-up, customer trust, and simple automations that keep leads warm and customers coming back.

This is not a feel-good chat. It’s a practical roadmap to make your customer experience do the heavy lifting, so your marketing feels easier, more human, and more profitable.

In this episode, Chantal unpacks:

Why great service isn’t enough (and the missing system that turns it into growth)
How to turn repeat customers into consistent leads without extra effort
What actually drives referrals (hint: it’s not price)
The simple follow-up systems: automations, email, reviews, and reminders
Why “community marketing” still outperforms cold traffic for service businesses

If you want your marketing to feel lighter while your results grow, start here.

🔧 Connect with Rachel & Less Pest More Control:

🐜 Website: lesspestcontrol.com.au
💼 LinkedIn: Rachel Gascoine

📈 Ready to market with confidence?

📥Download your FREE Marketing Guide
👉chantalgerardy.com.au/free-downloads

🎧Catch more episodes
👉themeaningfulmarketingpodcast.com

🌐Marketing support that actually makes sense
👉onlinebusinessmarketing.com.au

EP67: Marketing Without Fear: How to Show Up, Speak Up, and Sell More with Damian Murdoch

Chantal Gerardy — Fri, 23 Jan 2026 18:00:00 +1000

Fear might not look like fear in your business… but it’s often the invisible thing slowing your marketing (and your sales) right down.

In this powerful episode of The Meaningful Marketing Podcast, marketing strategist Chantal Gerardy breaks down what she sees over and over again with business owners: anxiety, perfectionism, and procrastination quietly sabotaging visibility, consistency, and conversion.

Joined by mindset coach Damian Murdoch, Chantal connects the dots between what’s happening in your nervous system and what’s happening in your marketing, so you can stop overthinking and start executing the actions your business actually needs.

Damian shares his personal journey from panic attacks that once kept him housebound to now coaching entrepreneurs, athletes, and speakers through high-pressure moments using tools like breathwork and his concept of “scheduled suffering.”

This episode isn’t fluffy mindset talk. It’s practical, grounded, and built to help you move.

Chantal Unpacks:

The sneaky ways fear and anxiety block marketing action (and revenue)
How to reset your nervous system so you can handle visibility, pressure, and rejection
Why mindset is often the missing piece behind low conversions and poor follow-up
A simple reframe to quiet imposter syndrome before sales calls and showing up online
What “scheduled suffering” is, and how it builds confidence (and your client list)

✅ Learn more about his coaching & retreats: www.worldclassfriend.com
📩 Book Damian to speak or coach your team
📱 Follow him on Instagram: @damianmurdochmindsetcoach
🌿 Explore breathwork events, performance coaching & mindset breakthroughs

📈 Ready to market with confidence?

📥 Download your FREE Marketing Guide
👉 chantalgerardy.com.au/free-downloads

🎧 Catch more episodes
👉 themeaningfulmarketingpodcast.com

🌐 Marketing support that actually makes sense
👉 onlinebusinessmarketing.com.au

EP66: Build Authority Fast: Niche Marketing + Podcasting (with Leah Kapral)

Chantal Gerardy — Fri, 09 Jan 2026 18:00:00 +1000

On the Meaningful Marketing Podcast, Chantal Gerardy breaks down what “marketing that’s different” really looks like and why owning your niche, educating people on the why, and building trust through consistent content becomes a compounding growth strategy.

She’s joined by Leah Kapral, scientist, nutritionist, and host of The Menopause Revolution Podcast who shares how she’s built a values-led, evidence-based brand in the perimenopause/menopause space, and how podcasting has helped her create community, credibility, and aligned partnerships (without the fluff).

Chantal unpacks:

· How to niche down with a clear point of difference (and why “science + soul” builds trust fast)

· Why educating your audience on the why increases action and follow-through

· How to use a podcast as a marketing asset: authority, relationships, collaborations, and conversion

· A practical podcast approach: simple structure, short episodes, repeatable questions, and KPI-style targets

· How to source guests naturally (networks, events, referrals, aligned communities)

This episode blends real talk and practical strategy for business owners who want to market with meaning, stand out in a crowded space, and use content (like podcasting) to build trust that converts.

👉 Visit themenopauserevolution.com.au to get free resources, book a clarity call, or find out how Leah can support your next stage with confidence, not confusion.

📈 Want More Meaningful Marketing?

📥 Download your FREE Marketing Guide
👉 chantalgerardy.com.au/free-downloads

🎧 Catch more episodes
👉 themeaningfulmarketingpodcast.com

🌐 Marketing support that actually makes sense
👉 onlinebusinessmarketing.com.au

EP65: Stop Leaking Sales: Why Your Marketing Isn’t Converting (with Kimberley Priest)

Chantal Gerardy — Fri, 26 Dec 2025 18:00:00 +1000

In this episode of the Meaningful Marketing Podcast, Chantal unpacks what many purpose-led business owners miss when conversions dip: it’s not always your offer, it’s your state, your systems, and how you’re showing up to serve.

She’s joined by Kimberley Priest (Revived), a sales and performance specialist with a background in sales leadership and space design, to explore the link between mindset, environment, and sales results, plus the simple sales principles that make your marketing work harder.

Chantal breaks down:

Why your emotional state impacts conversions (and how to reset it fast)
The difference between marketing and sales, and how they must work together as you scale
How to sell through service, benefits, and empathy (not features and pressure)
The sales “formula” that helps leads feel safe, seen, and ready to buy
Why clunky payment and booking processes quietly kill conversions
How systems, trust, and consistency create more freedom and better results

Follow Kimberley on Instagram at @kimberleyjanepriest for more behind-the-scenes on happiness, performance, and high-converting environments.

📈 Want More Meaningful Marketing?

📥 Download your FREE Marketing Guide
👉 chantalgerardy.com.au/free-downloads

🎧 Catch more episodes
👉 themeaningfulmarketingpodcast.com

🌐 Marketing support that actually makes sense
👉 onlinebusinessmarketing.com.au

EP64: From Survivor to Speaker: Using your Story to Drive Your Brand with Andrew Csabi

Chantal Gerardy — Fri, 12 Dec 2025 18:00:00 +1000

What happens when the unthinkable becomes your story – and that story becomes the backbone of your brand?

In this episode of The Meaningful Marketing Podcast, marketing strategist and host Chantal Gerardy sits down with Bali bombing survivor, speaker and author Andrew Csabi to unpack not just his incredible journey, but the marketing mechanics behind it.

Together, they explore how Andrew turned a life-altering trauma into a purpose-led message, a book, and a speaking career and Chantal breaks down exactly why his storytelling works so well in a noisy, sceptical online world.

This isn’t just a story of resilience. It’s a practical masterclass in using real, raw experience to build trust, credibility and emotional connection in your marketing, without feeling exploitative, fluffy or fake. If you’re a business owner or marketing VA wondering how to create content that actually lands (and leads to clients), this conversation shows you how to do it with heart and strategy.

💡 You’ll Learn:

Why emotionally charged stories cut through marketing noise – and how Chantal recommends using them without oversharing or trauma-dumping
How Andrew uses his book as a strategic business asset – and the simple ways you can turn a book, blog or keynote into ongoing leads
What makes a personal story commercially powerful – Chantal breaks down structure, relevance and clear calls to action
How trauma-informed content can build credibility and trust when handled with care, consent and intention
The role of purpose in a personal brand that actually converts – and how to align your story with offers, not just inspiration

If you want your marketing to feel more human and more effective, this episode will show you how to use story and vulnerability as a real strategy, not just a nice-to-have.

📚 Connect with Andrew Csabi:

📖 Order his book: BOM BALI: Life After Death
🔐 AGC Pro-Tec Security: agcprotec.com.au
Instagram: https://www.instagram.com/agcpro_tec/

Facebook: AGC Pro-Tec: https://www.facebook.com/agcprotect
Bom Bali – Life after death https://www.facebook.com/bombalilifeafterdeath

LinkedIn: www.linkedin.com/in/andrewcsabi

📈 Want More Meaningful Marketing?

📥 Download your FREE Marketing Guide
👉 chantalgerardy.com.au/free-downloads

🎧 Catch more episodes
👉 themeaningfulmarketingpodcast.com

🌐 Marketing support that actually makes sense
👉 onlinebusinessmarketing.com.au

EP63: Turning Dating Disasters into a Marketable Podcast Brand with Andrew Small

Chantal Gerardy — Fri, 28 Nov 2025 18:00:00 +1000

What do dating apps, ghosting, and awkward first coffees have to do with building a podcast brand? Everything, if you know how to turn your personal experiences into content that connects.

In this episode of The Meaningful Marketing Podcast, Chantal chats with Andrew Small, host of the Over 40s Dating Podcast: Real and Unfiltered, about how he transformed his real-life dating disasters into a fast-growing, relatable podcast brand, all while juggling work, family, and zero marketing background.

Whether you’re a marketing VA helping a client stand out, or a business owner looking to build your own brand, this episode shows you how to turn authenticity into strategy.

You’ll Learn:

How Andrew found his niche by tapping into real, raw personal stories
Why relatability beats perfection in building an audience
The marketing power of “passion projects”
How to start a content platform with zero tech skills
What makes a podcast pitch-worthy for sponsorships

🔗 Resources & Links:

🎙️ Follow Andrew’s podcast: Over 40s Dating – Real and Unfiltered on your favourite streaming platforms
🌐 Website coming soon. Follow @over40sdatingpodcast for launch details

📈 More from Meaningful Marketing

📥 Download your FREE Marketing Guide
👉 chantalgerardy.com.au/free-downloads

🎧 Catch more episodes
👉 themeaningfulmarketingpodcast.com

🌐 Learn more
👉 onlinebusinessmarketing.com.au

EP62: What If Your Pain Isn’t the Problem? Mana Shigematsu on Building Strength That Lasts

Chantal Gerardy — Fri, 14 Nov 2025 18:00:00 +1000

What if the “fix” isn’t more rest, more stretching, or another short-term treatment… but an entirely different approach to your body and mind?

In this episode, physiotherapist and founder of The Ikaika Method Mana Shigematsu shares his powerful story, from a misdiagnosed injury to building a strength-first, soul-led recovery model that challenges everything you think you know about healing.

We talk real results, raw branding, and why pain is often the signal, not the root, of what’s really going on.

💡 You’ll learn:

Why most traditional physio gets it wrong (and what to look for instead)
The mindset shift that helps athletes, high performers & chronic pain sufferers heal
How Mana uses strength, clarity, and warrior energy to empower his clients
What branding looks like when you stop trying to “appeal to everyone”
How he’s marketing his business by being fully himself

💪 Connect with Mana Shigematsu

🌐 theikaikamethod.com.au
📸 Instagram – @theikaikamethod
🎟️ Follow his wellness event series: @empowerfitexperience
🏋️‍♂️ Personal: @manamatsu

📈 More from Meaningful Marketing
🎯 Download our FREE Marketing Guide

🎧 Explore Marketing with Chantal and Listen to all episodes
👉 themeaningfulmarketingpodcast.com

EP61: Bad Photos, Worst First Impressions: Brad Delaney on the Branding Mistakes You Can’t Afford

Chantal Gerardy — Fri, 07 Nov 2025 18:00:00 +1000

Still using an old selfie as your profile photo? You might be sending the wrong message — and losing clients before they ever click your link.

In this episode, pro photographer Brad Delaney (founder of The Headshot Guys) breaks down why most business owners get branding photography wrong and what to do instead.

From head position to facial expression, Brad shares his go-to strategies for creating photos that actually build trust, communicate authority, and convert.

💡 You’ll learn:

Why bad headshots are killing your credibility (and how to fix them)
What your eyes, smile, and jawline are really saying to potential clients
The five pro tips Brad uses to make anyone look confident on camera
How to match your photo vibe to your audience — LinkedIn vs Instagram vs website
What most people get wrong about personal branding and self-worth

📸 Work with Brad Delaney

👉 theheadshotguys.com.au
📱 Find him on social: @theheadshotguys

📈 More from Meaningful Marketing
🎯 Download our FREE Marketing Guide

🎧 Explore Marketing with Chantal and Listen to all episodes
👉 themeaningfulmarketingpodcast.com

EP60: Nic Rone on What Happens When You Stop Selling and Start Connecting

Chantal Gerardy — Fri, 24 Oct 2025 18:00:00 +1000

Think sales is all about pushing offers and chasing leads? Nic Rone would disagree, and his entire career proves why.

From travel agent to political candidate to community connector, Nic shares how relationships, reputation, and real consistency turned his network into his most powerful marketing tool.

This episode is a masterclass in how to stop forcing your marketing and start letting connection do the heavy lifting.

💡 You’ll hear:

How Nic built a travel business without competing on price
What most people get wrong about networking (and how to fix it)
Why he believes the best marketing is actually boring
His strategy for local events, partnership marketing, and grassroots visibility
What political campaigns taught him about social media, branding, and being real online

🔗 Connect with Nic Rone & Varsity Lakes Community Limited
🌐 Learn more: sportshouse.com.au/vlcl

📈 More from Meaningful Marketing
🎯 Download our FREE Marketing Guide

🎧 Explore Marketing with Chantal and Listen to all episodes
👉 themeaningfulmarketingpodcast.com

EP59: No Tie, No Filter: Leigh Martinuzzi on Selling with Soul and Showing Up Real

Chantal Gerardy — Fri, 10 Oct 2025 18:00:00 +1000

Is it possible to grow your brand, stay consistent, and still do it your way?

Leigh Martinuzzi says yes, and he’s done it over 1,100 times. In this refreshingly honest episode, Leigh shares how podcasting became his soul-satisfying side project, how it shaped his career in real estate, and why showing up unpolished is often what builds the deepest trust.

From cold calls to bloopers, growth routines to community movie nights, this one’s packed with real stories and real strategies.

💡 You’ll hear:

Why Leigh ditched the “real estate wanker” image (his words!)
How his podcast The Hidden Why helped him build confidence & connection
What actually works when marketing a local service-based business
Why consistency beats complexity every time
How to sell without being salesy (even in real estate)

💬 Connect with Leigh Martinuzzi

🎙️ Listen to The Hidden Why Podcast
👉 thehiddenwhy.com

🏡 Looking to buy or sell on the Sunshine Coast?
👉 martinuzzi.com.au

📈 More from Meaningful Marketing

📥 Download our FREE Marketing Guide

🎧 Catch all episodes
👉 themeaningfulmarketingpodcast.com

🌐 Learn more
👉 onlinebusinessmarketing.com.au

EP58: Katrina Puranik Breaks Down Why “Set and Forget” SEO Is Killing Your Leads

Chantal Gerardy — Fri, 26 Sep 2025 18:00:00 +1000

Think your SEO is “done”? Think again. In this punchy and practical episode, Katrina Puranik from Ranking Australia joins Chantal to reveal why “set and forget” SEO is quietly draining your leads, and what to do about it.

From hiring VAs and trusting ChatGPT to fixing messy websites and ditching random ad spend, Katrina shares exactly what it takes to rank (and convert) in 2025.

You’ll learn:

Why most SEO fails and how to fix the foundations first
What business owners get wrong when outsourcing SEO to VAs
The truth about ChatGPT and cookie-cutter content
Why throwing ads at a broken site is a waste of money
Simple ways to make your SEO actually work (without losing your mind)

🔍 Book a Free Google Discovery Call with Katrina
👉 rankingAustralia.com.au

🎯 Download our FREE Marketing Guide

🎧 Explore Marketing with Chantal and Listen to all episodes
👉 themeaningfulmarketingpodcast.com

EP57: Tired of Faking It? Fiona Cullen on Leading With Confidence (Not Ego)

Chantal Gerardy — Fri, 12 Sep 2025 18:00:00 +1000

Think you need to “fake it till you make it” in leadership? Think again.

Leadership coach and former elite athlete Fiona Cullen joins Chantal to unpack why confidence doesn’t come from pretending, and how real leaders build trust, impact, and influence from the inside out.

From corporate culture to identity, mindset, and B2B growth, Fiona shares the behind-the-scenes truth of what it really takes to lead, especially when the stakes are high and the journey is long.

In this episode:

Why faking confidence is costing you real results
How to lead without losing yourself (or your team)
Why leadership is unnatural and what to do about it
The B2B mistake that’s stalling your sales
What elite sport taught Fiona about resilience and repetition
How to position yourself as a leader on LinkedIn (the smart way)

💼 Connect with Fiona Cullen

🚀 Explore leadership programs + download your free guide
👉 www.performastery.com.au

📲 Follow Fiona on LinkedIn
👉 linkedin.com/in/fiona-cullen (link provided if available; otherwise, user may add)

🎯 More from Meaningful Marketing

📥 Download the FREE Marketing Guide

🎧 Catch more episodes
👉 themeaningfulmarketingpodcast.com

🌐 Work with Chantal
👉 onlinebusinessmarketing.com.au

EP56: Grant funding in Australia: Kim Yabsley on Playing the Long Game (With Free Money)

Chantal Gerardy — Fri, 29 Aug 2025 18:00:00 +1000

Ever wonder if you could grow smarter and faster without draining your bank account? In this episode of Meaningful Marketing, host Chantal Gerardy dives into the world of government funding with small business strategist Kim Yabsley from Growology.

Kim doesn’t just chase grants, she transforms them into high-impact growth strategies. Together, you’ll discover how leveraging funding can be ethical, powerful, and downright game-changing—and definitely not a boring bureaucracy.

🎧 What You’ll Hear:

Why free money isn’t magic, but a growth tactic
How to use grants as a client-acquisition superpower, one strategy Kim walks every business through
The real talk on success rates (hint: only 17%—unless you go strategic)
Stitch the story: aligning your business goals with government priorities
Bonus tips: wage-reimbursement grants, R&D for health or tech, council creativity funds, and more

🔗 Learn More from Kim Yabsley & Growology:

Visit Growology.com.au to explore Kim’s grant strategy services, success stories, and offerings: growology.com.au
Join the Grow With Grants Academy for monthly tools, templates, expert workshops, and support for business owners: growology.com.au/academy
Download the Ultimate Grants Guide to see current, open grants across Australia and learn how to prepare for them: Get the guide
Follow Kim on Instagram for clever tips, behind-the-scenes updates, and quick grant wins: @grantsbygrowology

🎯 Meaningful Marketing Resources for You:

Download our FREE Marketing Guide to simplify your strategy and get results: chantalgerardy.com.au/free-downloads
Listen to more episodes of the podcast here: themeaningfulmarketingpodcast.com
Visit our main website for marketing support and services: onlinebusinessmarketing.com.au

EP55: Regulate to Resonate: Trey Williams on How Finding Your Song Transforms Confidence, Content & Conversions

Chantal Gerardy — Fri, 15 Aug 2025 18:00:00 +1000

What if the biggest block in your marketing wasn’t a strategy but your nervous system?

In this powerful episode of Meaningful Marketing, host Chantal Gerardy sits down with transformational breathwork coach Trey Williams to explore how conscious breathing, somatics, and emotional regulation can unlock your creativity, clarity, and business momentum.

Whether you're a purpose-driven entrepreneur or a high-achieving founder feeling burnt out, this conversation unpacks how regulating your inner world changes everything about how you show up in business, from your content to your confidence.

In this episode, you'll learn:

Why breathwork works when journaling, therapy, and mindset alone don’t
The link between your nervous system and the results you attract
How unresolved trauma shows up in your branding and decision-making
What it means to “find your song” and let it lead your marketing
Trey’s method for building nervous system capacity (aka the real key to sustainable business growth)

🎁 Free Calm Kit – A beautiful gift to support nervous system regulation and emotional reset:
https://www.treywilliams.com.au/thecalmkit

🌬️ Breathwork Facilitator & Abundance Coach Training (August) – A powerful opportunity to become a certified breathwork coach:
https://www.treywilliams.com.au/breath-coach-tt-aug-immersion-2025

📱 Follow Trey on Instagram: @treygwilliams

📘 Download the FREE Marketing Guide from Chantal:
https://chantalgerardy.com.au/free-downloads/

🎧 More episodes: The Meaningful Marketing Podcast
🌐 Visit: onlinebusinessmarketing.com.au

EP54: From Overlooked to Award-Winning: Lauren Clement Reveals the Secret to Getting Clients

Chantal Gerardy — Fri, 01 Aug 2025 18:00:00 +1000

What if your next client trusted you before you even spoke to them?

In this episode of Meaningful Marketing, host Chantal Gerardy is joined by personal branding and awards strategist Lauren Clement of The Audacious Agency, who shares how entrepreneurs can use credibility, visibility, and the right kind of awards to go from overlooked to in-demand.

Whether you’ve been burned by vanity metrics or feel stuck trying to prove your worth, Lauren’s approach will help you build recognition that moves the needle, not just decorates your website.

Inside this episode:

How trust is the new currency in business and how to earn it
The difference between ego-boosting awards and credibility-building ones
Lauren’s method for choosing award categories that match your message
Why award applications are a goldmine for content, clarity, and confidence
What to know before stepping onto the stage and how to leverage the win

🎯 Follow Lauren on Instagram: @lauren_clemett
📘 Explore Lauren’s work: The Audacious Agency
📥 Download your FREE Marketing Guide: chantalgerardy.com.au/free-downloads
🎧 More episodes: The Meaningful Marketing Podcast
�� Learn more: onlinebusinessmarketing.com.au

EP53: From Enquiry to Sale (on Autopilot): Ryan Langford’s Bot Blueprint for Online Customer Service

Chantal Gerardy — Fri, 18 Jul 2025 18:00:00 +1000

What if your website had a team member that never clocked off, never missed a message, and actually knew your business better than your staff? In this episode, Chantal Gerardy chats with Ryan Langford, founder of SmartChat AI, about how he built a customer service solution that’s shaking up the way small businesses communicate, convert, and scale.

Tune in to discover:

· The real reason Ryan created SmartChat AI (and how it saved his sanity)

· Why AI bots are no longer optional for modern businesses

· How SmartChat handles customer questions better than humans

· Common mistakes people make with AI (and how to avoid them)

· What every Aussie business owner should know before dismissing AI tools

💡 Whether you're AI-curious or all-in, this episode will get you thinking about your tech stack differently.

👉 Visit smartchatai.io to explore Ryan’s platform, now with a FREE plan!

EP52: Stop the Scroll: 21 Content Ideas to Build Connection & Sales

Chantal Gerardy — Fri, 04 Jul 2025 18:00:00 +1000

Struggling to get your content noticed, let alone converting? You’re not alone. In this episode of the Meaningful Marketing Podcast, Chantal Gerardy unpacks how to cut through the noise with content that not only educates and engages, but actually sells – without feeling salesy.

Whether you’re a business owner or marketing manager, this episode will help you show up with clarity, credibility, and connection.

What You’ll Learn:

How to use hooks, empathy, and storytelling to build trust online
The 4-step structure to create high-impact, scroll-stopping content
Why most posts fail – and how to fix them with a simple CTA shift
The 21 content ideas that help you convert without overwhelm
How to balance your hero story, credibility, and call to action for results

📥 Download the free 21 Content Ideas Framework at onlinebusinessmarketing.com.au
🔔 Subscribe now for practical marketing tips mixed with motivation – every episode.

Download our FREE Guide here: https://chantalgerardy.com.au/free-downloads/

Listen here: http://themeaningfulmarketingpodcast.com/

Website: http://onlinebusinessmarketing.com.au/

EP51: Soul-Led Success - Kailah Lee’s Strategy For Going from Breakdown to Breakthrough

Chantal Gerardy — Fri, 20 Jun 2025 18:00:00 +1000

What if the reason your strategy isn’t working… is because it was never about the strategy?

In this soul-stirring episode of the Meaningful Marketing Podcast, host Chantal Gerardy sits down with intuitive business mentor Kailah Lee to explore what really creates success in life and business — and why hustle isn’t it. From dismantling her entire life to rebuilding it from the inside out, Kailah shares how alignment, energy, and self-trust became her true growth strategy.

Whether you're feeling stuck, misaligned, or simply craving deeper purpose, this conversation is a powerful reminder: your highest potential already lives within you.

🌿 In This Episode, We Cover:

The moment Kailah realised strategy wasn’t the answer
How self-worth, energy and shadow work shape your results
What “soul alignment” really looks like in business
The fear of success — and how to move through it
Why aligned action creates quantum growth

🔗 Connect with Kailah Lee

✨ Work with Kailah → https://www.kailahlee.co/work-with-me
📧 Email her at: hello@kailahlee.co

Download our FREE Guide here: https://chantalgerardy.com.au/free-downloads/

Listen here: http://themeaningfulmarketingpodcast.com/

Website: http://onlinebusinessmarketing.com.au/

EP50: Your Dating Profile Is a Pitch – Belinda Love (The Bachelor) on Why Clarity Attracts

Chantal Gerardy — Fri, 06 Jun 2025 18:00:00 +1000

What if finding love was less about swiping and more about strategy?

In this episode of The Meaningful Marketing Podcast, Chantal Gerardy sits down with dating coach, author, and former Bachelor contestant Belinda Love to unpack how online dating is really just personal branding in disguise.

Whether you're building a business or a Bumble profile, it all comes down to one thing: marketing yourself with authenticity.

🔑 In this episode, you'll learn:

Why filters and fake fronts are sabotaging your dating life
How your online profile is your personal sales page
Belinda’s “Nutella Theory” for handling rejection
The 3 pillars to attract real love (hint: it starts with you)
What marketing and dating really have in common

💖 Ready to Make Your Profile Pop?

✨ Grab a Free Dating Profile Audit
👉 Click here for your free audit

💼 Upgrade Your Love Life with Belinda’s Full Profile Package
👉 The 6 Steps to a Killer Online Dating Experience

📲 Connect with Belinda Love

Instagram: @belindaloveoracle
Facebook: Belinda Love Coach
TikTok: @belindalove_coach
YouTube: Belinda Love Coach

Download our FREE Guide here: https://chantalgerardy.com.au/free-downloads/

Listen here: http://themeaningfulmarketingpodcast.com/

Website: http://onlinebusinessmarketing.com.au/

EP49: How Orly Muscat Built a Booming Babysitting Brand Parents Can’t Stop Talking About

Chantal Gerardy — Fri, 23 May 2025 18:00:00 +1000

What does it really take to grow a values-led business that parents rave about?

In this inspiring chat, host Chantal Gerardy sits down with Orly Muscat, founder of Coastal Babysitters, to explore how building a business grounded in trust, connection and care can lead to sustainable growth and over 1,200 glowing reviews. Whether you’re starting out or scaling up, this episode is packed with motivation and practical wisdom.

Here’s what we cover:

· How Orly turned an overseas idea into a thriving Australian brand

· The role of trust and standards in building a standout service

· Vetting, training and creating consistency with a growing team

· Why systems, values and “doing the yucky stuff” matter for real growth

· The power of word-of-mouth and customer experience in marketing

Connect with Orly Muscat and Coastal Babysitters:
Discover more about Orly’s mission and the trusted team behind Coastal Babysitters:
🌐 Visit coastalbabysitters.com.au
📘 Follow on Facebook: @coastalbabysitters
📸 Join the community on Instagram: @coastal_babysitters

Download our FREE Guide here: https://chantalgerardy.com.au/free-downloads/

Listen here: http://themeaningfulmarketingpodcast.com/

Website: http://onlinebusinessmarketing.com.au/

EP48: Building a $37M Brand Without Ads or Investors with Justin Herald

Chantal Gerardy — Fri, 09 May 2025 18:00:00 +1000

Forget the fluff. In this raw and refreshingly real episode of the Meaningful Marketing Podcast, Chantel Gerardy sits down with entrepreneur and global brand builder Justin Herald. From launching a business with just $50 to creating a $37 million empire — without ads, funding, or a formal business plan — Justin shares what it really takes to make business work in 2025.

In this episode, you'll learn:

How Justin turned frustration into a globally recognised brand
Why traditional business plans and five-year goals might be holding you back
The difference between mentors and coaches (and why it matters)
The old-school marketing strategies that still outperform paid ads
Why being yourself is your biggest business advantage

Connect with Justin Herald:
🌐 www.JustinHerald.com
🌐 www.ReferUsNetwork.com
📱 Facebook | LinkedIn | Instagram

Download our FREE Guide here: https://chantalgerardy.com.au/free-downloads/

Listen here: http://themeaningfulmarketingpodcast.com/

Website: http://onlinebusinessmarketing.com.au/

EP47: Facebook Ads & Strategy with Kerry Fitzgibbons

Chantal Gerardy — Fri, 25 Apr 2025 18:00:00 +1000

Facebook Ads & Strategy with Kerry Fitzgibbons

Facebook ads can be a game-changer for your business—if you know how to use them right! In this episode of the Meaningful Marketing Podcast, Chantal Gerardy sits down with Facebook ads expert Kerry Fitzgibbon to uncover the biggest myths, smartest strategies, and top growth hacks for running successful ad campaigns.

Tune in to learn:

Why most Facebook ads fail (and how to fix yours!)
The must-know strategies to generate leads without wasting money
How to balance organic content with paid ads for maximum impact
Why boosting posts is NOT the way to grow your business
The role of AI and messenger marketing in modern ad strategies

If you're tired of throwing money at Facebook ads with little return, this episode is for you. Kerry shares her no-BS approach to making ads work and explains exactly what business owners need to focus on to see real results.

💬 To find out more about Kerry and her amazing services visit: https://socialmediaplusone.com/

Download our FREE Guide here: https://chantalgerardy.com.au/free-downloads/

Listen here: http://themeaningfulmarketingpodcast.com/

Website: http://onlinebusinessmarketing.com.au/

EP46: Yoga & Meditation for Focus and Clarity in Business with Ian Cariaga

Chantal Gerardy — Fri, 11 Apr 2025 18:00:00 +1000

Feeling overwhelmed by the demands of running a business? You’re not alone. In this episode, Chantal chats to yoga teacher Ian Cariaga shares how yoga, breathwork, and meditation can help business owners stay creative, focused, and resilient. Discover why managing your mind is just as important as managing your business—and how small daily practices can lead to big breakthroughs.

Tune in to learn:

🧘‍♂️ How yoga enhances mental clarity and decision-making
💡 The surprising link between stillness and creativity
⚖️ Why balance is the key to sustainable success
🚀 Practical techniques to reduce stress and boost productivity

Ready to take your performance to the next level? Hit play and find your flow!

Download our FREE Guide here: https://chantalgerardy.com.au/free-downloads/

Listen here: http://themeaningfulmarketingpodcast.com/

Website: http://onlinebusinessmarketing.com.au/

EP45: Virtual Assistants: How to Delegate, Lead & Scale Your Business with Francesa Moi

Chantal Gerardy — Fri, 28 Mar 2025 18:00:00 +1000

Virtual Assistants: How to Delegate, Lead & Scale Your Business with Francesa Moi

Feeling overwhelmed by endless marketing tasks, admin work, and business operations? You’re not alone. In this episode, we dive into the power of virtual assistants (VAs) and how they can help you escape burnout, streamline your workflow, and scale your business with ease. Join host Chantal Gerardy and guest Francesca Moi as they reveal:

✅ The biggest mistakes business owners make when hiring a VA
✅ How to successfully delegate without losing control
✅ Why a VA isn’t just a cost-saving move—but a growth strategy
✅ The secret to building a thriving, high-performing team

If you’re stuck in the day-to-day grind, this episode is your wake-up call. Tune in now and learn how a VA can transform your business!

To get in touch with Francesca and her team visit: https://empoweringvirtualsolution.com

Download our FREE Guide here: https://chantalgerardy.com.au/free-downloads/

Listen here: http://themeaningfulmarketingpodcast.com/

Website: http://onlinebusinessmarketing.com.au/

EP44: How to Build an Unstoppable Business (Even After Failing Big) with Daimien Patterson

Chantal Gerardy — Fri, 14 Mar 2025 18:00:00 +1000

What does the military have in common with running a successful business? A lot more than you think! In this episode, we sit down with Damien Patterson, a business coach, entrepreneur, and former army officer, to uncover his military-inspired strategies for marketing, leadership, and business growth. Whether you're a startup founder or a seasoned entrepreneur, this episode is packed with actionable insights to help you stay resilient, streamline marketing, and build a high-performing team.

Connect with Damien: https://daimienpatterson.com/

Download our FREE Guide here: https://chantalgerardy.com.au/free-downloads/

Listen here: http://themeaningfulmarketingpodcast.com/

Website: http://onlinebusinessmarketing.com.au/

EP43: The Confidence to Stand Out: Style & Marketing That Feels Like You with Moana Robinson

Chantal Gerardy — Fri, 28 Feb 2025 18:00:00 +1000

Marketing and styling may seem like two different worlds, but personal branding and confidence are at the heart of both. In this episode of the Meaningful Marketing Podcast, host Chantal Gerardy welcomes personal stylist and entrepreneur Moana Robinson of Be Styled for Life. Together, they dive into the art of dressing with intention, finding confidence in your unique style, and leveraging meaningful marketing strategies to build a brand that stands out.

Connect with Moana: 🔗 Website: Be Styled for Life 🎙️ Podcast: Take a Moment with Moana (Available on Spotify & other platforms)

Download our FREE Guide here: https://chantalgerardy.com.au/free-downloads/

Listen here: http://themeaningfulmarketingpodcast.com/

Website: http://onlinebusinessmarketing.com.au/

EP42: Book Sales Don't Make you Money. How to Generate Leads from Writing a Book with Natasa Denman

Chantal Gerardy — Fri, 21 Feb 2025 18:00:00 +1000

In this episode of the Meaningful Marketing Podcast, Chantal welcomes the inspirational Natasa Denman, all the way from Melbourne. Join us as Natasa shares her incredible journey from life coach to a celebrated author and the mastermind behind the 'Ultimate 48 Hour Author' business. Discover why writing a book is like a business card on steroids, the critical role of catchy titles, and why 'fluffy' just doesn't work in marketing.

Natasha and Chantal discuss in detail the pitfalls of relying solely on book sales, and the essential steps to leverage your book for broader business success. They also tackle the elephant in the room—using AI in book writing—and why authenticity matters more than ever.

If you're thinking about writing a book, or just looking for ways to make your marketing more impactful, this episode is packed with valuable insights and actionable advice. For more info visit Natasa’s website - https://www.writeabook.com.au/

Download our FREE Guide here: https://chantalgerardy.com.au/free-downloads/

Listen here: http://themeaningfulmarketingpodcast.com/

Website: http://onlinebusinessmarketing.com.au/

EP41: 11 Ways to Immediately go from Survival Mode to Thrive Mode in your Business

Chantal Gerardy — Fri, 14 Feb 2025 18:00:00 +1000

Are you constantly feeling overwhelmed, anxious, or burned out from managing your business? You're not alone. In this episode of the Meaningful Marketing Podcast, Chantal Gerardy dives into the world of stress management for busy entrepreneurs. Chantal shares 11 practical methods that you can implement right away. so you regain your mental clarity and creative energy. Listen in to learn how to transform from a reactive to an intentional state, enhancing both your well-being and business success. Don’t miss this transformative episode and reclaim control over your runaway brain!

Download our FREE Guide here: https://chantalgerardy.com.au/free-downloads/

Listen here: http://themeaningfulmarketingpodcast.com/

Website: http://onlinebusinessmarketing.com.au/

EP40: Crafting Killer CTAs: How to Convert Followers into Customers

Chantal Gerardy — Fri, 07 Feb 2025 18:00:00 +1000

Struggling to turn social media engagement into actual sales? In this episode of the Meaningful Marketing Podcast, discover the art of crafting high-converting Calls to Action (CTAs) that inspire your audience to take meaningful steps—whether it's clicking, subscribing, or purchasing. Learn how to tailor CTAs for different platforms, personality types, and stages of the buyer's journey. Packed with practical, free tips and advice, this episode will help you optimise your content and drive results.

Don’t let your efforts go to waste—tune in now and start turning passive engagement into revenue today!

Download our FREE Guide here: https://chantalgerardy.com.au/free-downloads/

Listen here: http://themeaningfulmarketingpodcast.com/

Website: http://onlinebusinessmarketing.com.au/

EP39: Outshine Your Competitors: The Ultimate Guide to Competitor Analysis

Chantal Gerardy — Fri, 31 Jan 2025 18:00:00 +1000

Want to know the secret to standing out in a crowded marketplace? In this episode of the Meaningful Marketing Podcast, Chantal talks you through one of most overlooked strategies in business—competitor analysis. Discover how to analyse your competitors’ strengths and weaknesses, uncover untapped opportunities, and refine your unique selling proposition to attract more customers. Learn step-by-step methods, including using ChatGPT for streamlined research, and gain the knowledge and skills to improve your marketing, sales, and branding.

Don’t let your competitors steal the spotlight—press play now and start positioning your business for success!

Download our FREE Guide here: https://chantalgerardy.com.au/free-downloads/

Listen here: http://themeaningfulmarketingpodcast.com/

Website: http://onlinebusinessmarketing.com.au/

EP38: Using Social Media Insights to Make Data-Driven Marketing Decisions

Chantal Gerardy — Fri, 24 Jan 2025 18:00:00 +1000

In this episode of the Meaningful Marketing Podcast, host Chantal Gerardy discusses the untapped power of using social media insights to transform your marketing strategy. Learn how to analyse key metrics across platforms like Google, YouTube, LinkedIn, Facebook, and Instagram to optimize your content, boost engagement, and drive results. From improving your Google My Business profile to leveraging YouTube Shorts and understanding the best posting times for Facebook and Instagram, Chantal shares actionable steps to turn your social media into a data-driven, revenue-generating machine.

Say goodbye to guesswork—tune in now and take control of your social media marketing!

Download our FREE Guide here: https://chantalgerardy.com.au/free-downloads/

Listen here: http://themeaningfulmarketingpodcast.com/

Website: http://onlinebusinessmarketing.com.au/

EP37: Scaling Beyond $2M: Bridging Sales and Marketing in B2B SaaS with Matthew Whyatt

Chantal Gerardy — Fri, 17 Jan 2025 18:00:00 +1000

Welcome to the latest episode of the Meaningful Marketing Podcast, where Chantal Gerardy sits down with Matthew Whyatt, founder of Tech Talk and expert in B2B SaaS marketing. Together, they uncover the strategies that help SaaS companies scale beyond $2 million, close the gap between sales and marketing, and thrive in a highly competitive market.

Matthew shares his journey from tech entrepreneur to a trusted advisor for high-growth businesses, offering practical and inspiring insights into creating value-driven content, navigating the "messy middle" of buyer journeys, and building trust at every level of an organisation. Tune in and get ready to rethink how you approach sales and marketing in the B2B world.

Download our FREE Guide here: https://chantalgerardy.com.au/free-downloads/

Listen here: http://themeaningfulmarketingpodcast.com/

Website: http://onlinebusinessmarketing.com.au/

EP36: Meaningful Marketing with MobiMag: Insights from Daryl Bancroft

Chantal Gerardy — Fri, 10 Jan 2025 18:00:00 +1000

In this episode of the Meaningful Marketing Podcast, host Chantal Gerardy sits down with Daryl Bancroft, a Gold Coast entrepreneur managing both product-based and service-based businesses. Daryl shares his journey of creating highly effective lead-generation strategies using MobiMag, a powerful digital marketing tool. Learn how Daryl turned niche markets into global successes and why “tell, tell, tell—not sell, sell, sell” is his mantra. Discover how MobiMag helps build trust, answer client questions, and create meaningful connections to drive conversions.

Download our FREE Guide here: https://chantalgerardy.com.au/free-downloads/

Listen here: http://themeaningfulmarketingpodcast.com/

Website: http://onlinebusinessmarketing.com.au/

EP35: Mastering Mindset and Emotional Capacity with guest Jess Cameron

Chantal Gerardy — Fri, 03 Jan 2025 18:00:00 +1000

In this episode of The Meaningful Marketing Podcast, Chantal Gerardy chat with the brilliant Jess Cameron - a mindset and relationship coach with a knack for untangling the toughest performance roadblocks. Jess unpacks the power of emotional regulation and reveals the hidden ways subconscious beliefs and unprocessed emotions sabotage success. Get ready for raw, unfiltered insights into why "just think positive" doesn’t cut it, how to get comfortable with discomfort, and why avoiding pain will rob you of your dreams. Jess doesn’t just talk about growth; she shows you how to feel it, move it, and transform it into unstoppable momentum. Tune in, let go of resistance, and step into your next level!

Download our FREE Guide here: https://chantalgerardy.com.au/free-downloads/

Listen here: http://themeaningfulmarketingpodcast.com/

Website: http://onlinebusinessmarketing.com.au/

EP34: The Meanfingful Marketing Strategies That Saved Sam's Vet Practice

Chantal Gerardy — Fri, 27 Dec 2024 18:00:00 +1000

In this episode of the Meaningful Marketing Podcast, Chantal Gerardy welcomes Sam, a former veterinarian turned business mentor, who shares his transformative journey from burnout to business freedom. Discover how Sam's universal "slap in the face" moment led to a complete reinvention of his career and the creation of a thriving program for veterinary practices.

Sam unveils the four pillars of success—mindset, financial mastery, marketing, and leadership—and how they help veterinary clinics flourish. From meaningful marketing strategies to crafting standout client experiences, Sam's insights will resonate with any business owner looking to break free from the hamster wheel and build a business they love.

Packed with humor, stories, and a sprinkle of absurdly fun marketing ideas (think carrying clients to their car!), this episode is your guide to turning challenges into opportunities and embracing growth with courage and creativity.

Download our FREE Guide here: https://chantalgerardy.com.au/free-downloads/

Listen here: http://themeaningfulmarketingpodcast.com/

Website: http://onlinebusinessmarketing.com.au/

EP33: Using your Own Podcast for Meaningful Marketing with Adam Bell

Chantal Gerardy — Fri, 20 Dec 2024 18:00:00 +1000

In this episode of the Meaningful Marketing Podcast, join your host Chantal Gerardy as she explores the world of podcast production and marketing with Adam Bell from PodPro Australia. Discover the secrets to creating engaging content that not only captures but also converts listeners. Learn practical tips to repurpose your podcast, boost your online visibility, and turn your episodes into a suite of powerful online marketing assets for your business. To get in touch with Adam and find out more about podcast marketing visit www.podproaustralia.com.au

Download our FREE Guide here: https://chantalgerardy.com.au/free-downloads/

Listen here: http://themeaningfulmarketingpodcast.com/

Website: http://onlinebusinessmarketing.com.au/

EP32: Empowered Personal Branding with Emily-Jane Sarroff

Chantal Gerardy — Fri, 13 Dec 2024 18:00:00 +1000

In this lively episode of The Meaningful Marketing Podcast, host Chantal Gerardy sits down with Emily-Jane Saroff, AKA Empowered with Em, to discuss her inspiring transition from architecture student to successful business mentor and brand strategist. Emily shares her captivating story of following her passion, the essence of personal branding, and how to create an impactful online presence. Get ready to take notes as Emily dives into building a brand that resonates, the significance of authentic connections, and practical tips for navigating social media with confidence and creativity. Whether you're a budding entrepreneur or a seasoned business owner, this episode is sure to motivate you to elevate your brand and marketing game. Tune in and let's make your marketing meaningful! Connect with Emily-Jane Sarroff | Branding & Marketing Strategist (@empowerwithem) on Insta or email: team.emilyjane.co@gmail.com

Download our FREE Guide here: https://chantalgerardy.com.au/free-downloads/

Listen here: http://themeaningfulmarketingpodcast.com/

Website: http://onlinebusinessmarketing.com.au/

EP31: How to Create an Online TV Show with Aldwyn Altuney

Chantal Gerardy — Fri, 06 Dec 2024 18:00:00 +1000

Join Chantal Gerardy in this enlightening episode of the Meaningful Marketing Podcast as she sits down with the dynamic Aldwyn Altuney. With over 40 years of media experience, Aldwyn shares the secrets behind her journey from table tennis fame to becoming a media powerhouse. Discover how you can create your own online TV show, inspire meaningful action, and make a lasting impact by being consistent and authentic. Whether you're a veteran in the media space or just getting started, this episode is will enlighten you on blending passion with purpose. Tune in and learn how to spread your magic across digital platforms effectively! To connect with Aldwyn and find out more visit her website at: www.aaxpose.com or connect on Facebook here www.facebook.com/aldwyn.altuney.5 www.facebook.com/MediaQueenTVchannel

Download our FREE Guide here: https://chantalgerardy.com.au/free-downloads/

Listen here: http://themeaningfulmarketingpodcast.com/

Website: http://onlinebusinessmarketing.com.au/

EP30: Harnessing Your Marketing Superpower with Agatha Brewer

Chantal Gerardy — Fri, 29 Nov 2024 18:00:00 +1000

This episode of the Meaningful Marketing Podcast takes you on an inspiring journey with Agatha Brewer, a seasoned business and marketing coach for new entrepreneurs and solopreneurs. Agatha shares her transformative story from the corporate world to becoming a life coach, how she navigated through personal challenges, and the pivotal realisations that led her to find her true calling.

We delve deep into creating an intentional marketing strategy that aligns with your unique personality and strengths. Agatha discusses how to identify your marketing superpower, how to leverage your strengths, and why being data-driven is crucial for meaningful marketing. Plus, she introduces her brilliant quiz that can kickstart your journey toward more effective marketing.

Get ready to be inspired and equipped with valuable strategies that will help you turn your passion into a thriving business. To connect with Agatha or find out more visit her website at: www.agathabrewer.com

Download our FREE Guide here: https://chantalgerardy.com.au/free-downloads/

Listen here: http://themeaningfulmarketingpodcast.com/

Website: http://onlinebusinessmarketing.com.au/

EP29: Finding the Right Freelancers for Your Business with Krystal Stephens

Chantal Gerardy — Fri, 22 Nov 2024 18:00:00 +1000

In this episode of the "Meaningful Marketing Podcast," we check out into the world of strategic outsourcing for health, wellness, and fitness business owners. Join host Chantal as she sits down with Krystal Stephens, founder of The Worksource, to discuss the challenges and triumphs of finding the right freelancers to help grow your business. Learn the difference between social media marketers and managers, the importance of solid email marketing before running ads, and why understanding exactly what you need is crucial for success. Whether you're a business owner looking to outsource or a skilled freelancer seeking new opportunities, this episode is packed with everything you need to know! To get get in touch with Krystal or follow her socials you can find them all at this link Krystal Stephens - The Worksource

Download our FREE Guide here: https://chantalgerardy.com.au/free-downloads/

Listen here: http://themeaningfulmarketingpodcast.com/

Website: http://onlinebusinessmarketing.com.au/

EP28: The True Power of ChatGPT in Marketing with Adam Bell

Chantal Gerardy — Fri, 15 Nov 2024 18:00:00 +1000

Welcome to another exciting episode of the Meaningful Marketing Podcast! Today, we explore how AI and ChatGPT can help you to turn your marketing strategy into something truly extraordinary. Joined by Adam Bell from MaitrixAI, we explore practical tips and advanced techniques to harness the full potential of AI, all delivered from the scenic backdrop of the Philippines. From understanding the human touch in AI outputs to crafting tailored marketing plans, this episode has some great advice and real-world examples to give your marketing a distinct competitive edge. To find out more on MaitrixAI's workshops visit their website: Ask AI Workshop

Download our FREE Guide here: https://chantalgerardy.com.au/free-downloads/

Listen here: http://themeaningfulmarketingpodcast.com/

Website: http://onlinebusinessmarketing.com.au/

EP27: Behind the Scenes with my VA

Chantal Gerardy — Fri, 08 Nov 2024 18:00:00 +1000

Join Chantal Gerardy as she sits down in the picturesque setting of the Philippines with her Executive Assistant, Iane, for a special episode of the Meaningful Marketing Podcast. Dive into an open and honest conversation about the inner workings of a successful VA relationship. From the journey of finding the right VA, setting clear job descriptions, and maintaining effective communication, to the challenges faced by aspiring VAs - this episode is packed with invaluable advice and tips. Whether you're a business owner looking to hire your first virtual assistant or a VA navigating your career, this episode offers valuable lessons on building a productive and harmonious professional relationship. Plus, get a glimpse of the personal bond that makes this partnership truly special. Don't miss out—tune in now and learn how to create your seamless VA partnership!

Download our FREE Guide here: https://chantalgerardy.com.au/free-downloads/

Listen here: http://themeaningfulmarketingpodcast.com/

Website: http://onlinebusinessmarketing.com.au/

EP26: The Sponsorship Formula: Marketing That Wins Sponsors

Chantal Gerardy — Fri, 01 Nov 2024 18:00:00 +1000

In this new episode of the Meaningful Marketing Podcast, host Chantal Gerardy dives into the world of sponsorship marketing. Discover how partnering with the right sponsors can provide the financial support, visibility, and resources your business needs. Learn practical strategies to attract and secure sponsors, tailor your approach to different sponsor motivations, and craft compelling sponsorship proposals. Whether you're seeking visibility, tax offsets, or values-driven contributions, this episode is packed with all you need to know. Plus, get inspired by real-world examples and lead generation strategies that will elevate your marketing. Tune in and get more from your marketing game with the power of sponsorship!

Download our FREE Guide here: https://chantalgerardy.com.au/free-downloads/

Listen here: http://themeaningfulmarketingpodcast.com/

Website: http://onlinebusinessmarketing.com.au/

EP25: The Top 10 Social Media Platforms for Australian Businesses

Chantal Gerardy — Fri, 25 Oct 2024 18:00:00 +1000

In this episode of the Meaningful Marketing Podcast, host Chantal Gerardy breaks down the top 10 social media platforms used by Australians in 2024. Discover the unique audiences, engagement styles, and content strategies for each platform to make informed decisions about where to invest your time and money for the best results. Whether you're in B2B or B2C, this episode provides practical tips to help you connect with your ideal customers, drive conversions, and achieve your business goals. Tune in for actionable insights and start optimising your social media presence today.

Download our FREE Guide here: https://chantalgerardy.com.au/free-downloads/

Listen here: http://themeaningfulmarketingpodcast.com/

Website: http://onlinebusinessmarketing.com.au/

EP24: Empower Your VA to Master Your Marketing

Chantal Gerardy — Fri, 18 Oct 2024 18:00:00 +1000

In this episode of the Meaningful Marketing Podcast, host Chantal Gerardy explores how to transform your virtual assistant into a confident marketing manager who can drive consistent leads and sales. Learn practical methods to upskill and empower your VA to streamline your marketing processes and free up your time for your other business activities. Tune in to discover proven strategies to boost productivity, enhance skill development, and prevent burnout—all designed to help you grow your business with less stress and greater efficiency!

Download our FREE Guide here: https://chantalgerardy.com.au/free-downloads/

Listen here: http://themeaningfulmarketingpodcast.com/

Website: http://onlinebusinessmarketing.com.au/

EP23: The Power of Sales Psychology and Money Mindset with guest Kevin Bees

Chantal Gerardy — Fri, 11 Oct 2024 18:00:00 +1000

Join Chantal Gerardy, and special guest Kevin Bees on the latest episode of the Meaningful Marketing Podcast as they delve into the transformative power of having the right money mindset. Discover how shifting your beliefs about money and self-worth can dramatically impact your business success. Kevin shares his journey from accounting and finance to becoming Australia's leading profit maximisation expert, along with actionable strategies to break through your financial barriers. This episode is packed with invaluable insights on harnessing the psychology of money, making meaningful marketing decisions, and ensuring your business thrives. Tune in for a dose of inspiration and practical tips you won't want to miss! If you would more information on Kevin and the things discussed in today's episode, please visit his website profithive.com.au

Download our FREE Guide here: https://chantalgerardy.com.au/free-downloads/

Listen here: http://themeaningfulmarketingpodcast.com/

Website: http://onlinebusinessmarketing.com.au/

EP22: Facebook Group Admin Management: From Engagement to Lead Generation with guest Martha Mok

Chantal Gerardy — Fri, 04 Oct 2024 18:00:00 +1000

Join Chantal Gerardy in this exciting episode of the Meaningful Marketing Podcast as she uncovers the world of Facebook Groups with special guest, Martha Mok, the inspiring leader behind "Yeah the Girls 40 Plus" community. Fresh off a motivational cruise, Chantal and Martha share their experiences and insights on how to leverage Facebook Groups as powerful lead generation tools. Check out and join Martha’s Facebook Group here: Yeah the Girls 40 Plus

EP21: Master VA Hiring and Management: Avoid Common Pitfalls with Guest Kody Thompson

Chantal Gerardy — Fri, 27 Sep 2024 18:00:00 +1000

In this episode of the Meaningful Marketing Podcast, we have a close look into the world of virtual assistants with Kody Thompson from WorkPod. Kody shares his journey from a freelance graphic designer to managing a thriving outsourcing company with over 900 staff. Learn the key mindsets needed to effectively hire and manage VAs, avoid common pitfalls, and understand the importance of systems and communication. Whether you're a business owner looking to hire your first VA or seeking to improve your existing outsourcing strategy, this episode is packed with invaluable insights and practical tips. Don't miss out—tune in now and discover how to make your business more efficient and meaningful through the power of virtual assistants. For more info on Kody and his company check out his website here: www.wrkpod.com

EP20: Mindset, Money, and Marketing: A Chat with Jackson Millan

Chantal Gerardy — Fri, 20 Sep 2024 18:00:00 +1000

Navigating Financial Freedom and Business Success with Jackson Millan

In this episode of the Meaningful Marketing Podcast, Chantal Gerardy has a chat with wealth mentor Jackson Millan. They discuss practical methods to manage, monetise, and market your business effectively while staying motivated. Jackson shares his personal journey and the mindset shifts required to achieve financial freedom and business success. Tune in to learn how to squeeze the last drop out of your business without leads or sales, and the role of self-awareness, goal-setting, and coaching in achieving your financial goals. Check out Jackson's wealth health check here: Wealth Health Check .

EP19: Direct Response Marketing with guest John Dwyer

Chantal Gerardy — Fri, 13 Sep 2024 18:00:00 +1000

Join Chantal Gerardy as she welcomes her first guest, John Dwyer, to the Meaningful Marketing Podcast. In this episode, John shares his journey from a promotions assistant to a renowned direct response marketing expert. Learn practical strategies to take your business to the next level, including the power of incentives, expert positioning, and the importance of meaningful marketing. Find out more about John and his Book of Wow here: Book of Wow.

EP18: The Power of Facebook Groups for Lead Generation

Chantal Gerardy — Fri, 06 Sep 2024 18:00:00 +1000

Are you under utilising Facebook Groups for your business? In this episode of the Meaningful Marketing Podcast, Chantal Gerardy shares three powerful strategies to turn Facebook Groups into a lead generation powerhouse. Learn how to find and join the right groups, search for help requests, and create your own engaged community. Chantal provides actionable tips and real-life examples to help you connect with your target audience, build credibility, and generate leads. Tune in to discover how to make the most of Facebook Groups and grow your business effectively!

EP17: Transform Your Money Mindset for Business Success

Chantal Gerardy — Fri, 30 Aug 2024 18:00:00 +1000

In this enlightening episode of the Meaningful Marketing Podcast, Chantal Gerardy explores the often-overlooked woo-woo side of money—your relationship with it. Discover how your mindset around money can significantly impact your business success and marketing results. Chantal shares personal stories and practical strategies for developing a positive money mindset, overcoming negative beliefs, and embracing financial abundance. Learn how to cultivate gratitude, visualise success, and use mindfulness to transform your financial outlook. Tune in to shift your perspective on money and unlock the financial potential of your business!

EP 16: Mastering Your Numbers for Business Growth

Chantal Gerardy — Fri, 23 Aug 2024 18:00:00 +1000

In this episode of the Meaningful Marketing Podcast, Chantal Gerardy dives into the critical importance of knowing your numbers. Discover how tracking your income, expenses, and financial metrics can significantly improve your marketing and overall business profitability. Chantal shares personal stories, practical tips, and expert advice on how to develop financial literacy, manage budgets, and make informed decisions. Learn how to create efficient pricing strategies, control expenses, and diversify income streams to ensure your business thrives. Tune in to gain valuable insights and take control of your business finances today!

EP15: Overcoming Negative Beliefs for Marketing Success

Chantal Gerardy — Fri, 16 Aug 2024 18:00:00 +1000

In this episode of the Meaningful Marketing Podcast, Chantal Gerardy explores how negative energy and beliefs can sabotage your online marketing. Discover practical methods to shift your mindset, boost your confidence, and attract positive results. Chantal shares insightful tips on managing your attitude towards marketing, understanding its impact, and fostering a positive outlook to achieve your business goals. Tune in to learn how to transform your marketing strategy and make it truly meaningful.

EP 14: 6 Powerful Tricks to Get Your Emails Opened and Actioned

Chantal Gerardy — Fri, 09 Aug 2024 18:00:00 +1000

Welcome to another episode of the Meaningful Marketing Podcast with your host, Chantal Gerardy from Online Business Marketing. In today's episode, Chantal is diving into the world of email marketing and sharing six effective tricks to ensure your emails get opened and drive action. From crafting compelling subject lines to using engaging content formats and clear call-to-actions, learn practical tips to enhance your email marketing strategy. Discover how to connect with your audience, increase engagement, and boost your business through well-crafted emails. Tune in and transform your email marketing approach today!

EP 13: Winning Business Awards: Boost Your Credibility and Sales

Chantal Gerardy — Fri, 02 Aug 2024 18:00:00 +1000

In this episode of the Meaningful Marketing Podcast, host Chantal Gerardy from Online Business Marketing reveals the secrets to entering, winning, and leveraging business awards to enhance your online credibility and increase sales. Discover the best strategies for finding the right awards, preparing your application, and making the most of your wins to build trust and strengthen your brand. Chantal also shares personal experiences and practical tips for navigating the award process, even if you're starting from scratch. Tune in to learn how you can make awards a powerful part of your marketing strategy.

EP 12: Mastering Webinar Funnels: Drive Leads and Boost Sales

Chantal Gerardy — Fri, 26 Jul 2024 18:00:00 +1000

In this episode of the Meaningful Marketing Podcast, host Chantal Gerardy discusses the power of webinar funnels to generate high-quality leads, build your email list, and boost your sales. Learn the essential steps to create a profitable webinar funnel, from crafting compelling content and engaging your audience to effective follow-up strategies. Chantal also shares her personal tips on avoiding common pitfalls and maximising your webinar's impact without relying on paid ads. Tune in for actionable insights to elevate your marketing strategy and turn your webinars into a consistent revenue generator.

EP 11: Crafting Your Signature Talk: Get Opportunities and Elevate Your Brand

Chantal Gerardy — Fri, 19 Jul 2024 18:00:00 +1000

In this episode of the Meaningful Marketing Podcast, host Chantal Gerardy delves into the power of a well-crafted signature talk. Discover how a signature talk can boost your credibility, showcase your expertise, and open up a wealth of new opportunities. Learn practical strategies to develop your own impactful presentation, from identifying your core message to engaging your audience with personal stories and interactive elements. Chantal shares her personal journey, tips for adaptability, and the importance of rehearsing and receiving feedback. Tune in to elevate your professional profile and leave a lasting impact online.

EP10: The Absolute Best Ways to Sell Online

Chantal Gerardy — Fri, 12 Jul 2024 18:00:00 +1000

In this episode of the Meaningful Marketing Podcast, host Chantal Gerardy discusses the best strategies to maximise your online sales. From setting up Google My Business to leveraging social media, email marketing, content marketing, and customer reviews, Chantal covers a wide range of actionable tips and methods to enhance your online marketing. Learn how to optimise your website, use promotional offers, and analyse customer behaviour to stay ahead of the competition.

EP09: Overcoming Imposter Syndrome

Chantal Gerardy — Fri, 05 Jul 2024 18:00:00 +1000

Do you struggle with self-doubt and self-sabotage? In this episode of the Meaningful Marketing Podcast, host Chantal Gerardy delves into the pervasive issue of imposter syndrome among business owners and marketing managers. Discover how this psychological pattern can impact your creativity, productivity, and overall well-being. Chantal shares personal experiences, practical strategies, and motivational insights to help you acknowledge, reframe, and overcome these limiting beliefs. Tune in to learn how to harness your full potential and thrive in your online marketing.

EP08: The Power of Google My Business

Chantal Gerardy — Fri, 28 Jun 2024 18:00:00 +1000

In this episode of the Meaningful Marketing Podcast, host Chantal Gerardy reveals the most crucial platform that every business should utilize: Google My Business. Learn why 93% of consumers use Google Maps to find businesses, and how a well-managed Google My Business profile can dramatically increase your visibility and customer engagement. Chantal provides step-by-step guidance on optimising your profile, incorporating keywords, keeping information updated, and engaging with customers. Discover practical, ad-free strategies to enhance your online presence and attract more local customers effortlessly.

EP07: The Ultimate Guide to Proactive Online Marketing Lead Generation

Chantal Gerardy — Fri, 21 Jun 2024 18:00:00 +1000

Struggling to convert your social media followers into paying customers? In this episode of the Meaningful Marketing Podcast, we dive into proactive lead generation strategies that will help your content drive real sales. Discover how to create irresistible lead magnets, build engaging email sequences, and utilise various online platforms to capture high-quality leads. Learn the importance of moving your audience from social media to your email list, ensuring you have a reliable and valuable asset for your business. Join us for actionable tips and insights to transform your online marketing content into successful lead generation tactics that boost your profitability.

EP06: Five Productivity Strategies to Unlock your Marketing Potential

Chantal Gerardy — Fri, 14 Jun 2024 18:00:00 +1000

Join Chantal Gerardy in this powerful episode where she unlocks five key strategies to skyrocket your marketing productivity. Chantal explores how a balanced lifestyle, clear goals, streamlined systems, continual learning, and a decluttered workspace can dramatically increase your marketing effectiveness and profitability.

Drawing from a vivid analogy of a chaotic car trip without a GPS, Chantal explains why knowing your direction in marketing is as crucial as having a map on a journey. She emphasises the importance of being well-prepared and maintaining a healthy mindset to navigate the complexities of marketing with ease. This episode is packed with actionable advice as Chantal offers insights into automating repetitive tasks, upskilling to overcome challenges, and reducing distractions to enhance focus. Whether you’re struggling with daily marketing tasks or looking for ways to perform better, this episode provides the tools to transform your approach to business marketing. Don't forget to visit onlinebusinessmarketing.com.au for more tips and resources.

EP05: Time Blocking: Your Secret Weapon for Meaningful Marketing

Chantal Gerardy — Fri, 07 Jun 2024 18:00:00 +1000

Welcome back to the Meaningful Marketing Podcast with Chantal Gerardy! In today's episode, we're tackling a game-changing strategy: time blocking. Are you feeling swamped with managing social media, boosting your Google rankings, handling email marketing, and creating content? Marketing can be chaotic, but it doesn't have to be.

Join Chantal as she shares simple, practical, and free techniques to help you streamline your online marketing. You'll learn how to prioritise tasks, set aside dedicated time blocks, cut down on distractions, and track your progress. Say goodbye to stress and hello to a clear, effective marketing routine.

Tune in and discover how to take control of your marketing and achieve amazing results. Let's conquer those marketing goals together!

EP04: From 'Cringy' to Captivating: Mastering Meaningful Social Media Sales

Chantal Gerardy — Fri, 31 May 2024 18:00:00 +1000

Is your social media sales content falling flat? In this episode, host and online marketing expert: Chantal Gerardy, shares how to turn your posts from cringy to captivating. Chantal dives into the art of balancing social interaction with sales tactics, ensuring your posts are engaging and effective. Learn how to share success stories, statistics, service outcomes, and social proof in a way that resonates without being overly salesy. With insights from her journey as an online marketing strategist, Chantal provides actionable tips to build trust and attract your ideal audience. Discover a powerful four-step framework for crafting compelling content that captures attention and drives action. From creating captivating headlines to implementing strategic calls to action, Chantal's expert advice will elevate your social media strategy. Subscribe to the Meaningful Marketing Podcast for more episodes filled with marketing strategies, motivation, and resources to make your marketing truly meaningful.

EP03: Unlocking the Secrets of Marketing Algorithms

Chantal Gerardy — Fri, 24 May 2024 18:00:00 +1000

In this captivating third episode of "The Meaningful Marketing Podcast," Chantal Gerardy reveals how to master the digital world's gatekeeper—the algorithm—to massively increase your reach without spending a dime on ads. Whether you're new to digital marketing or looking to refine your existing strategies, this episode is your roadmap to leveraging social media algorithms for free visibility.

Chantal demystifies the algorithm's workings, showing you how it determines what appears on your and your potential customers' newsfeeds. She explains how the right setup of your online profiles and smart content creation can naturally boost your visibility. By optimizing how you input data into social platforms, you ensure the algorithm works in your favor, connecting you more efficiently with your target audience.

The episode covers three transformative strategies to manipulate the algorithm: perfecting your profile setup, crafting impactful content, and strategically placing your content in front of your ideal customers. Chantal's hands-on tips encourage active participation—urging listeners to choose one of the strategies to implement immediately.

Don’t miss this chance to turn your social media profiles into powerful assets. Tune into "The Meaningful Marketing Podcast" and learn how to make the algorithm a key player in your marketing success. Subscribe now at onlinebusinessmarketing.com.au and join Chantal in transforming how you approach online marketing.

EP02: 8 Steps to Mastering the Fundamentals of Your Online Marketing

Chantal Gerardy — Fri, 17 May 2024 18:00:00 +1000

Dive into the second episode of "The Meaningful Marketing Podcast" with your host, Chantal Gerardy, as she unveils the eight fundamental steps every entrepreneur must master before launching their online presence. This episode is a goldmine for those just starting out or feeling stuck in their digital marketing journey.

Chantal breaks down her personal experiences transitioning from a challenging start in Australia to establishing a successful six-figure business without spending on ads. With no initial marketing or tech experience, she transformed her approach by investing in herself and refining her strategies, which she now shares to help you reduce time online while maximizing impact and profit.

This guide goes beyond general advice, offering actionable insights to solidify your marketing foundation. From defining your personal brand to understanding your ideal client and learning to manoeuvre through competitive landscapes, each of the eight steps are crafted to ensure you build a robust online persona that attracts and retains customers.

Whether you’re struggling with shiny object syndrome, inconsistency, or just don't know where to start, Chantal provides the clarity and direction needed to navigate the overwhelming world of online marketing. Get ready to take notes and implement at least one of these essential strategies right away!

Tune in and transform your approach to online marketing by subscribing to "The Meaningful Marketing Podcast" at onlinebusinessmarketing.com.au. Join Chantal as she guides you through making your marketing meaningful and your business more profitable.

EP01: Your Roadmap to Meaningful Online Marketing

Chantal Gerardy — Thu, 09 May 2024 12:00:00 +1000

Welcome to the inaugural episode of "The Meaningful Marketing Podcast" where clarity meets strategy in the complex world of digital marketing. Join Chantal Gerardy, your guide from Online Business Marketing, as she unveils the essence of effective and impactful marketing strategies that resonate on a personal level.

In this episode, Chantal shares her inspiring journey from a former school teacher and triathlete to a renowned online marketing strategist. Discover how she conquered the challenges of starting anew in a foreign country, with no clients and minimal resources, to build a thriving six-figure business without financial backing or technical prowess.

This podcast is tailored for entrepreneurs who feel overwhelmed by the digital noise and crave a strategic path to visibility and success. Whether you’re battling to gain clarity, yearning for meaningful customer interactions, or looking to transform your business approach, Chantal offers practical, proven methods combined with motivational insights to enhance both your personal and professional life.

Explore the three fundamental principles of successful online marketing that Chantal mastered through her own experiences: sticking to a strategy, embracing essential skills, and understanding that there are no quick fixes. These insights are designed to empower you to manage and monetize your marketing effectively—without relying on costly advertisements.

Prepare to dive deep into meaningful marketing with Chantal's blend of personal anecdotes, professional strategies, and motivational tips. Don’t miss out on this transformative journey to make your marketing not just effective, but profoundly significant.

Subscribe now and begin your path to more meaningful marketing at onlinebusinessmarketing.com.au.