The Marketing Insider: A Claritas Podcast

Flying Blind or Fully Measured?

Claritas — Tue, 16 Dec 2025 16:15:46 +0000

In this 25-minute episode of The Marketing Insider, we welcome Heather Roestamadji, Senior Director of Growth Strategy at Claritas, for a deep dive into what modern campaign measurement should really look like. Heather explains why clicks alone don’t tell the full story, how attribution and incrementality uncover true campaign impact, and how audience-level insights can drive smarter media planning and creative decisions.

The conversation also explores omnichannel measurement, real-time dashboards, AI-powered recommendations, and what’s next—including multi-touch attribution and audience optimization. Whether you’re new to advanced measurement or looking to level up your strategy, this episode offers practical insights to help you prove ROI and fuel growth with confidence.

Learn more about Claritas measurement solutions: https://claritas.com/multichannel-measurement-attribution/

Connect with Heather: https://www.linkedin.com/in/hnchandler

Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT

Learn about Claritas and find your best customers: https://claritas.com

Find us on Facebook: https://www.facebook.com/Claritas2.0/

Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/

Culture, Connection & Commerce: Insights From The 2025 U.S. Hispanic Market Report

Claritas — Wed, 22 Oct 2025 07:00:00 +0000

The U.S. market is changing faster than most brands realize and The 2025 Hispanic Market Report from Claritas reveals just how pivotal the Hispanic consumer has become. For this episode we welcome Ron Cohen, SVP of Practice Leadership at Claritas to discuss the insights behind the numbers and explore the broader story of cultural and economic transformation shaping America.

You’ll hear about the demographic surge that’s making the U.S. a majority-multicultural nation within the decade, the emerging metro areas driving Hispanic population growth, and the behaviors that make Hispanic consumers the nation’s digital early adopters. The episode also examines evolving industry definitions of “multicultural,” to the growing emphasis on belonging and inclusion over traditional DEI frameworks.

With actionable takeaways for marketers in tech, telecom, financial services, media and more, this episode highlights why understanding the nuances of Hispanic consumer identity through Claritas’ Hispanicity model is key to driving growth, relevance, and authentic engagement in 2025 and beyond.

Download The 2025 U.S. Hispanic Market Report: https://claritas.com/resources/the-2025-hispanic-market-report/
Download The 2025 ISP Report: https://claritas.com/resources/2025-isp-marketing-report/
Connect with Ron: https://www.linkedin.com/in/ron-cohen-b1aa624
Learn more about Claritas: www.claritas.com
Reach out to Claritas: marketing@claritas.com
Follow us on LinkedIn: https://www.linkedin.com/company/claritas_mbs
Follow us on X: https://x.com/claritas2_0
Follow us on Facebook: https://www.facebook.com/Claritas2.0/

Mapping Lifestyles To Growth

Claritas — Wed, 17 Sep 2025 17:28:54 +0000

In this episode of The Marketing Insider | A Claritas Podcast, we bring together two perspectives on the power of data partnerships and consumer identification by way of modern segmentation. First, Claritas’ own Steve Mehnert shares how segmentation, analytics, and geospatial insights empower organizations to better understand and connect with their audiences. Then, Joel Nadelman, Chief Growth Officer at PolicyMap, takes us inside PolicyMap’s mission-driven organization and explains how the integration of Claritas PRIZM® Premier segmentation into their platform is helping the likes of public libraries, small businesses, and universities drive smarter strategies and stronger community impact.

Joel details how PRIZM® Premier enriches PolicyMap’s solutions supporting librarians as they guide local entrepreneurs, equipping students with real-world case studies, and enabling organizations to combine their own data with third-party insights for more precise outreach, just to name a few use cases. He also shares his approach to building lasting, mutually beneficial partnerships and previews exciting new PolicyMap developments, from product launches to thought leadership initiatives.

Together, these conversations reveal how data, when paired with the right partnerships, create practical, actionable insights that fuel growth, innovation, and social good.

Connect with Steve Mehnert: https://www.linkedin.com/in/steve-m-394a371/
Connect with Joel Nadelman: https://www.linkedin.com/in/joelnadelman
Visit PolicyMap's website: https://www.policymap.com/
Listen to PolicyMap's recent back-to-school webinar, featuring Claritas PRIZM Premier: https://youtu.be/h7x44Fw8Avc?si=t4ULlSTupYfYvlEN&t=884
Learn more about PRIZM Premier: https://claritas.com/prizm-premier/
Download the 2025 Segmentation eBook from Claritas: https://claritas.com/resources/2025-segmentation-ebook/
Visit Claritas' website: https://www.claritas.com
Listen to more episodes of The Marketing Insider | A Claritas Podcast: https://claritas.com/claritas-podcast/

From Insights To Inbox

Claritas — Wed, 16 Jul 2025 18:24:42 +0000

On this episode of The Marketing Insider | A Claritas Podcast, we welcomed Claritas VP of Channel Partners, Steve Mehnert, and the CEO and Founder of Segment Ninja, Jim Kalogerakos for a conversation focused on the competitive retail landscape. In an age where your business literally can't afford to market to the wrong customers, these two share how to focus your time and energy on finding, targeting, and messaging the buyers that are driving revenue.

Listen to the 20-minute episode to hear them discuss:

Core elements of a successful data partnership that can strengthen B2C relationships
How powerful the right segmentation can be in creating marketing campaigns that work
Why Segment Ninja partnered with Klaviyo to offer a first-to-market platform solution that addresses many of the biggest challenges in the direct-to-consumer retail space
Ways retail brands can go beyond first-party CRM data to grow their audiences
How visual analytics and real-time personas are changing the way creative teams work in retail marketing

Introducing ConneXions Premier Segmentation

Claritas — Wed, 12 Mar 2025 09:00:00 +0000

Designed specifically for the technology and telecommunications industry, ConneXions® Premier is the latest innovation in audience segmentation, delivering unparalleled precision in identifying and targeting your best technology customers. This next-generation system provides deeper insights into consumer behavior, helping marketers refine their outreach strategies for maximum impact.

Claritas VP of Identify Products, Catherine Spisszak, joins the podcast this month to share the details about this powerful solution for predicting adoption rates across all major technology categories. Listen as she discusses how ConneXions Premier helps marketers analyze consumer preferences for voice, video, data services, and smart technologies, and understand how it can help you with strategies like targeting customers across multiple channels, the purchase of audience lists, planning media buys, and executing multichannel marketing campaigns.

Connect with Catherine: https://www.linkedin.com/in/catherine-spisszak-mba-b47774190

Learn more about ConneXions Premier: https://claritas.com/connexions-premier-audience-segmentation/

Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT

Learn about Claritas and find your best customers: https://claritas.com

Find us on Facebook: https://www.facebook.com/Claritas2.0/

Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/

Capture the Opportunity to Influence with Broadcast Attribution

Claritas — Wed, 26 Feb 2025 09:06:00 +0000

Broadcast attribution helps marketers determine which tactics within broadcast media are contributing to sales or conversions. This unique to market offering is the only measurement solution that can provide this level of insight across these channels.

Join Claritas' VP of Partner Success, Caleb Mansfield, and Audacy's SVP of Advertising and Audience Products, Kevin Greenwald, as they discuss measuring the "opportunity to influence" a consumer's path to purchase by connecting broadcast ad impressions to subsequent conversion events.

Listen to the 25-minute episode for the best approach to help marketers understand the impact of broadcast advertising on their key performance indicators.

Connect with Kevin: https://www.linkedin.com/in/kevingreenwald

Connect with Caleb: https://www.linkedin.com/in/caleb-mansfield-50130253

Learn more about Audacy: https://www.audacy.com/

Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT

Learn about Claritas and find your best customers: https://claritas.com

Find us on Facebook: https://www.facebook.com/Claritas2.0/

Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/

The Marketing Solutions Set To Dominate 2025

Claritas — Wed, 11 Dec 2024 17:33:37 +0000

As the year comes to a close, it's the perfect opportunity to reflect on where your marketing soared in 2024, and where it could be improved for a positive 2025 performance. This month on The Marketing Insider | A Claritas Podcast, we sit down with the VP of Marketing and PR at Claritas, Cort Irish, as he shares marketing best practices based on our experience working with hundreds of clients and helping each of them achieve incremental success.

Listen to the 25-minute episode for the trends that emerged in 2024 and how you can utilize those trending solutions and innovations to your advantage, plus what to look out for in 2025. Additionally, he shares his top three practical tips for ending the year strong and why a more nimble approach to marketing will be your best bet for future success.

Connect with Cort: https://www.linkedin.com/in/cort-irish-82444615

Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT

Learn about Claritas and find your best customers: https://claritas.com

Find us on Facebook: https://www.facebook.com/Claritas2.0/

Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/

4600 New Ways To Find Your Best Customers

Claritas — Mon, 25 Nov 2024 17:11:35 +0000

Finding new and improved ways to understand and reach your target audiences is one of the highest priorities for marketers today. That's why we've expanded our ongoing partnership with MRI Simmons to be able to offer four of their datasets through the lens of our industry-leading segmentation. Join Claritas VP of Identify Products, Catherine Spisszak, as she talks more about the Claritas Premium Profiles (MRI Simmons) and the four profile sets we've added to our roster - Connect, Cord, Podcasts, and Trending Topics. Prefer to watch video podcasts? Visit our website www.claritas.com to see the video from this interview and learn more!

Learn more about the Claritas Premium Profiles (MRI Simmons): https://claritas.com/

Connect with Catherine: https://www.linkedin.com/in/catherine-spisszak-mba-b47774190

Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT

Learn about Claritas and find your best customers: https://claritas.com

Find us on Facebook: https://www.facebook.com/Claritas2.0/

Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/

A Deep Dive into the U.S. Hispanic Consumer Market

Claritas — Wed, 16 Oct 2024 07:00:00 +0000

To coincide with Claritas' annual U.S. Hispanic Market Report, we sat down with Ron Cohen, SVP of Practice Leadership at Claritas, and one of the masterminds behind this nearly 40-page treasure trove of data surrounding one of the fastest-growing population segments in the U.S.

Listen to this short and sweet, 15-minute episode of The Marketing Insider | A Claritas Podcast, to learn about the potentially surprising markets where you'll find larger concentrations of Hispanic consumers, how this population's income has shifted in the past couple of years and where it's expected to go in the future, plus understand more about their consumer lifestyle behaviors and preferences, by industry.

Download The 2024 U.S. Hispanic Market Report from Claritas: https://claritas.com/resources/the-2024-u-s-hispanic-market-report/

Connect with Ron: https://www.linkedin.com/in/ron-cohen-b1aa624

Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT

Learn about Claritas and find your best customers: https://claritas.com

Find us on Facebook: https://www.facebook.com/Claritas2.0/

Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/

Zero-Party Data: The Answer To Walled Gardens?

Claritas — Wed, 18 Sep 2024 07:00:00 +0000

One of the best and worst things about the digital ecosystem is the wealth of data available. The flow of information can lead to personalized browsing experiences, but it can also attract nefarious entities who mishandle or abuse what they’re freely able to access. How can companies uncover data usually reserved for walled gardens, while also keeping their customers' privacy up front and center?

On this episode of The Marketing, the cofounder of Cyder, Sukhman Dulay, joins us to introduce The Claritas Data Account – a unique way for consumers to protect their privacy, control their data, and earn rewards in the process. Not only is this a huge benefit to individual consumers, but the zero-party data that companies gain in return means they can better strengthen their relationships with their customers. Listen as Sukhman explains what zero-party data is and why it's important, how the privacy challenges of today helped spark the idea for The Claritas Data Account, what it does to ensure data privacy compliance, and so much more.

Learn more about The Claritas Data Account: https://www.getcyder.com/claritas

Connect with Sukhman: https://ca.linkedin.com/in/sukhmandulay

Learn more about Cyder: https://www.getcyder.com/

Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT

Learn about Claritas and find your best customers: https://claritas.com

Find us on Facebook: https://www.facebook.com/Claritas2.0/

Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/

Why Digital Audio Commands 40% of Audio Revenue: Accurate Measurement is Critical to This Success

Claritas — Thu, 15 Aug 2024 13:11:22 +0000

Digital audio advertising revenue is expected to grow to over $7B this year and account for more than 40% of all audio ad revenue, according to eMarketer. Those aren't numbers you want to leave on the table for your competitors to enjoy, so if you're looking for new media channels to add to your marketing mix, or looking for ways to justify an increase in budget for digital audio advertising, you're listening to the right podcast.

On this episode of The Marketing Insider | A Claritas Podcast, we're joined by Claritas' Vice President of Sales, Media Audio, Jason Fialkov who talks about the solutions available for agencies, advertisers, publishers, and more when it comes to digital audio measurement, attribution, and AI. We're also joined by SiriusXM Media's Director of Measurement Partnerships, Joe Macarak who talks about what they look for in a measurement provider that will fit their client's needs, how partnerships tend to evolve over time and why independent and unbiased measurement sources are important to them. He also touches on the challenges that exist in digital audio measurement - like myths, confusion, and the constant need for education - and even shares case studies, plus the details on a cutting edge solution we're uniquely partnering on to bring satellite measurement to clients.

Learn more about our measurement and attribution solutions: https://claritas.com/multichannel-measurement-attribution/

Learn more about our AI solutions: https://claritas.com/revolutionize-your-strategy-with-ai-for-marketing-claritas/

Connect with Jason: https://www.linkedin.com/in/jasonfialkov

Connect with Joe: attributionpartnerships@siriusxm.com

Learn more about SiriusXM Media: https://www.siriusxmmedia.com/

Read the Progressive Insurance case study: https://claritas.com/case-studies/progressive-insurance/

Watch the video from MMA Possible 2024: https://claritas.com/resources/claritas-solutions-featured-at-mma-possible-in-2024/

Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT

Listen to our latest What's New/What's Next webinar episode, hosted by Claritas Chief AI Officer, Rex Briggs: https://bit.ly/3X367Hr

Learn about Claritas and find your best customers: https://claritas.com

Find us on Facebook: https://www.facebook.com/Claritas2.0/

Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/

Creating Suite Dreams for Travelers

Claritas — Wed, 14 Aug 2024 14:02:51 +0000

Despite some kids already back in school, we're still in the middle of the summer, which means it's the height of the travel season. Even after summer ends, people will be booking or preparing for their holiday travel to take them away from their homes in just another couple of months. In fact, last year, AAA predicted there to be 115 million U.S. travelers over the holidays.

On this episode of The Marketing Insider | A Claritas Podcast, we're joined by the VP of Sales at Claritas, Diane Turner, and the VP of Loyalty and Customer Engagement at Omni Hotels & Resorts, Josh Belkin. Diane begins the podcast by sharing proven marketing practices for the travel and hospitality industry, including how major shifts are impacting the recommendations we make for our clients to ensure they reach, convert, and retain their ideal travel consumer.

Later, Josh joins to share a case study about how Omni Hotels & Resorts used Claritas data to help improve and ultimately relaunch their loyalty program. From understanding which travelers are Omni travelers to identifying which sports teams they should partner with, Josh's interview feels like a playbook that marketers in more than just the travel and hospitality industry can follow to realize results that help them gain market share and connect with their core audiences.

Learn more about our solutions for travel industry marketers: https://claritas.com/contact/

Read our case study with Omni Hotels & Resorts: https://claritas.com/case-studies/omni-hotels-resorts-case-study/

Connect with Diane: https://www.linkedin.com/in/turnerdiane

Connect with Josh: https://www.linkedin.com/in/jbelkin

Visit Omni Hotels & Resorts: https://www.omnihotels.com/

Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT

Learn about Claritas and find your best customers: https://claritas.com

Find us on Facebook: https://www.facebook.com/Claritas2.0/

Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/

Driving Growth In Today's Streaming Market

Claritas — Wed, 19 Jun 2024 15:37:19 +0000

The streaming industry doesn't grow due to new subscribers. That's a thing of the past. Today, it grows when churn is stemmed and when share is stolen. More importantly, growth comes when streaming platforms understand the value and opportunity each individual subscriber offers.

On this episode of The Marketing Insider | A Claritas Podcast, the EVP of Global Media and Entertainment at Magid, Mike Bloxham, and the SVP of Practice Leadership at Claritas, Ron Cohen, join us to share successful acquisition and retention strategies for streaming platforms and their agencies of service. And, since this episode is all about streaming - we turned on the cameras! To put faces to the names, join us on our YouTube channel or visit Claritas' website.

What questions will Mike and Ron answer when it comes to the epic streaming growth battle?

How can you optimize subscriber value?
Why do subscribers stay or leave various platforms, and what makes them become champions of your service?
Why did Claritas and Magid team up to create the SubScape Streaming Segments and how do they help solve the challenges platforms face?
What competitive advantages and differentiators does segmentation created for streaming platforms offer those that utilize the data?

Connect with Mike: https://www.linkedin.com/in/mike-bloxham-8a366a

Connect with Ron: https://www.linkedin.com/in/ron-cohen-b1aa624

Find us at StreamTV Show, June 24-26, 2024 at The Westin Westminster in Westminster, CO. Mike and Ron will be presenting a keynote on this topic (https://claritas.com/claritas-podcast/) on Tuesday, June 25th at 2:10 PM in the Legacy ballroom and we will have a booth (#303) in the exhibit hall.

Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT

Learn about Claritas and find your best customers: https://claritas.com

Find us on Facebook: https://www.facebook.com/Claritas2.0/

Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/

Follow us on X: https://twitter.com/Claritas2_0

Unleashing the Power of AI for Marketing Success

Claritas — Fri, 03 May 2024 15:07:47 +0000

AI goes beyond data crunching – it delivers hyper-personalized experiences. Every message, every channel, every touchpoint is laser-focused in real-time to ignite engagement and boost ROI. It’s a symphony of personalization, where data dances with intelligence to deliver experiences so relevant, they feel tailor-made for each individual.

On this episode of The Marketing Insider | A Claritas Podcast, Rex Briggs, Chief AI Officer at Claritas joins us for a 30-minute all about the hottest topic in the marketing industry - AI. Listen as he answers the following questions, and more:

What are the current common use cases for AI in marketing?
How do AI Personalization and Generative AI work, and what are the pros and cons of these approaches?
With such great success metrics, why isn't there full adoption of AI in marketing yet, and what will it take to get more marketers on board with using AI to enhance what they're already doing?
How are interactive personas taking segmentation solutions up a notch for marketers?
Why did Claritas create an AI Beta Program and how will it make AI solutions better?
What are the biggest challenges facing AI and how are we, and the industry as a whole, working to overcome them?
When is the next big AI innovation coming?

Connect with Rex: https://www.linkedin.com/in/rex-briggs-2811b3

Learn more about our AI solutions: https://claritas.com/claritas-ai/

Read our AI case studies: https://claritas.com/case-studies/

Request more info on our AI Beta Program and other AI tech rollouts: marketing@claritas.com

Find us at The Financial Brand Forum, May 20-22, 2024 at the Aria Resort & Casino in Las Vegas. We have two speaking sessions (one is invite-only) and are sponsors with a booth (#B322) in the Bristlecone Ballroom

Watch our Fireside Chat on AI Personalization with Don Sklenka: https://claritas.com/resources/fireside-chat-ai-personalization/

Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT

Learn about Claritas and find your best customers: https://claritas.com

Find us on Facebook: https://www.facebook.com/Claritas2.0/

Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/

The Evolution of The Digital Marketing Space

Claritas — Wed, 13 Mar 2024 14:15:36 +0000

Claritas VP of Partner Success, Caleb Mansfield, joins The Marketing Insider | A Claritas Podcast for the first time to share what's new, what's evolved, and what's upcoming in the world of digital marketing. He covers some of the hottest channels for ROAS (return on ad spend), including podcast, digital audio, and broadcast media.

Listen to the 25-minute episode to hear Caleb answer questions, like:

Why is the expected ad revenue for podcasts outpacing projections year after year?
What can you expect from the upcoming Evolutions by Podcast Movement event and how is Claritas involved this year?
With the recent announcement of our Podcast RSS Restatement capabilities - a first to market feature - what can advertisers expect to have improved with ad attribution?
How are traditional broadcast media engagements being measured today and what innovations are we rolling out with beta clients to help push solutions in a direction of increased accuracy?
How is AI personalization in advertising leading to average lift rates in the 120-300% range, yet only an estimated 1% of ads are powered by AI optimization?

Are you headed to Evolutions by Podcast Movement March 26-29, 2024? Stop by the Sounds Profitable lounge to meet with the Claritas team, and check out our three panels:

Podcasting in full spectrum marketing: how the industry can make its place at the table (Wednesday, March 27th at 12:30 PM)
A View from Her: Women Leaders in Podcasting and Tech (Thursday, March 28th at 11:45 AM)
The Power of Context: Brand Safety, Measurement, and Verification in Podcasting (Thursday, March 28th at 3:15 PM)

Learn more about our measurement and attribution solutions: https://claritas.com/podcast-attribution-audience-identification/

Connect with Caleb: https://www.linkedin.com/in/caleb-mansfield-50130253

Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT

Learn about Claritas and find your best customers: https://claritas.com

Find us on Facebook: https://www.facebook.com/Claritas2.0/

Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/

The Privacy Landscape

Claritas — Wed, 14 Feb 2024 19:09:30 +0000

This month on the podcast, we're joined by two repeat guests - Al Gadbut, CTO at Claritas, and Ben Isaacson, Principal at In-House Privacy, an on-demand privacy counsel and consulting firm. The two joined us for an extra long discussion - 40 minutes! - on how the consumer privacy landscape has evolved since our last podcast on the subject, and what marketers can expect in the future. Listen to the episode to hear Al and Ben answer questions like the following, and more:

What impact did last year's legislation have on the market and which states have new laws expected to go into effect this year?
As a provider who works with PII and non-PII (personally identifiable information), what steps do we take to keep sensitive data secure?
How is AI currently regulated in the U.S., with regards to consumer data and where do we expect to see changes in the future that may restrict how AI is used?
When thinking about global expansion for your business, what consumer privacy laws and considerations do you need to be aware of and adhere to?

Learn more about In-House Privacy: https://www.inhouseprivacy.com/

Connect with Ben Isaacson: https://www.linkedin.com/in/bengisaacson

Connect with Al Gadbut: https://www.linkedin.com/in/al-gadbut-20a4a3

Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT

Learn about Claritas and find your best customers: https://claritas.com

Find us on Facebook: https://www.facebook.com/Claritas2.0/

Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/

Data Science, Simplified

Claritas — Tue, 16 Jan 2024 20:59:50 +0000

This month on The Marketing Insider | A Claritas Podcast we're joined by the VP of Data Science, Sarah Anderson, to discuss that very topic - Data Science. It's one where, if you're not immersed in that world, may seem overwhelming or very technical, but Sarah has a way of breaking it down so it's easily digestible for marketers of all levels of knowledge.

Listen to the 20(ish) minute episode to hear Sarah answer questions like:

What is data science and what qualities does a well-rounded data science team possess?
In what scenarios would a data scientist need to meet with the clients their work serves?
How do data science teams collaborate within their own organization and why is it important to have a data science team if you're in the data-driven marketing industry?
Does data science work differently when supporting B2B solutions versus B2C?
How does AI fit into data science now, and what can we expect in the future?

Connect with Sarah: https://www.linkedin.com/in/sarah-anderson-208aa63b

Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT

Learn about Claritas and find your best customers: https://claritas.com

Find us on Facebook: https://www.facebook.com/Claritas2.0/

Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/

Don't Let The Word "Custom" Scare You

Claritas — Wed, 13 Dec 2023 07:00:00 +0000

We're back after a short hiatus and are excited to welcome Claritas VP of Strategic Consulting, Omry Ravid to join us and discuss analytics and consulting, including why now is the best time to start conversations with a strategic consulting team if you want to ensure a strong kickoff of your 2024 marketing strategy.

Listen to the episode to hear Omry talk about:

What a strategic consulting team does for clients and how their services may vary company by company
The ideal candidates for an engagement with a strategic consulting team, plus the types of answers and insights they might be able to help you uncover
Actual budget considerations to help you plan accordingly before you begin discussions with a strategic consulting team, plus questions you should ask during your evaluation
Case studies highlighting how the Claritas strategic consulting team has helped our clients find success

Learn more about our acquisition of ArtsAI: https://claritas.com/wp-content/uploads/2023/09/Claritas-ArtsAI-Acquisition-Final-9_12.docx.pdf

Read our case studies: https://claritas.com/case-studies/

Connect with Omry: https://www.linkedin.com/pub/omry-ravid/1a/446/2b5

Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT

Learn about Claritas and find your best customers: https://claritas.com

Find us on Facebook: https://www.facebook.com/Claritas2.0/

Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/

Audiences, Activation, and Acquisition - Part 2!

Claritas — Wed, 28 Jun 2023 15:38:29 +0000

If the episode title seems familiar, it's because this episode is a continuation of the one we released a week prior. Guest Don Carli, President and co-founder of Nima Hunter, Inc. had so much to talk about when it came to the topics of audiences, activation, and acquisition that we couldn't limit the conversation to just one podcast. In case you missed it, we're diving into a little bit of who are your best customers and prospects? What does it take to pique their interests and shuffle them down the marketing funnel from awareness to consideration? And how do you convert them to paying customers, clients, or members?

What can you expect to hear in part two of this interview?

Once you've defined target audiences, how do you convert them?
For companies that are going through mergers, acquisitions, and/or rebrands, what types of questions should leadership ask themselves as they transition their brand and customers?
How do you ensure adoption of your go-to-market strategy or brand messaging across your entire organization?
What are the top ways a brand can do now or in the future to stand out from competitors as they pursue their customer acquisition goals?

Listen to part one of Audiences, Activation, and Acquisition: https://claritas.com/claritas-podcast/audiences-activation-and-acquisition/

Learn about identity graphs: https://claritas.com/claritas-identity-graph/

Connect with Don: https://www.linkedin.com/in/nimahunter

Learn more about Nima Hunter, Inc.: https://nimahunter.com/

Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT

Learn about Claritas and find your best customers: https://claritas.com

Find us on Facebook: https://www.facebook.com/Claritas2.0/

Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/

Audiences, Activation, and Acquisition

Claritas — Wed, 21 Jun 2023 15:56:52 +0000

This month we welcome guest Don Carli, President and co-founder of Nima Hunter, Inc. to talk audiences, activation, and acquisition. What do these three themes mean to marketers? It's a little bit of who are your best customers and prospects? What does it take to pique their interests and shuffle them down the marketing funnel from awareness to consideration? And how do you convert them to paying customers, clients, or members? Join us for the first of a two-part interview (a first for the podcast!) to hear:

What's different about the customer journey now that we're 3 years post the beginning of COVID and how should brands target new or evolved audiences?
To ensure you're reaching your highest potential customers, what considerations should brands put at the forefront of their strategy?
How do market insights and voice of customer (VOC) data differ?

Episode #2 drops Wednesday, 6/28/23 so check back then to hear even more about audiences, activation, and acquisition!

Learn about identity graphs: https://claritas.com/claritas-identity-graph/

Connect with Don: https://www.linkedin.com/in/nimahunter

Learn more about Nima Hunter, Inc.: https://nimahunter.com/

Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT

Learn about Claritas and find your best customers: https://claritas.com

Find us on Facebook: https://www.facebook.com/Claritas2.0/

Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/

Transforming The Business Of Campaign Execution

Claritas — Wed, 17 May 2023 07:00:00 +0000

Take a look at the calendar. Can you believe we are already midway through May? Q1 flew by and now we're headed into the busy summer season. This month on The Marketing Insider | A Claritas Podcast we welcome Claritas SVP of Email Products, Quinn Jalli to join us. He answers some of the biggest questions marketers have about making sure brand messages stand out, the metrics that truly matter, and what marketers are doing right and wrong in today's ever evolving digital marketplace.

Take 30-minutes to hear Quinn talk about the following topics, and more:

The biggest changes we've implemented to our campaign execution process and how that impacts the success of our clients
How the learnings from Q1 campaign performance can help improve future campaigns
What makes an ad stand out in a sea of competitors promoting similar goods or services
How to properly interpret CRM campaign data versus acquisition campaign metrics
When to transition acquisition campaigns to customer based programs
How many touches it really takes to convert a customer and what channels work best

Learn more about our multichannel marketing execution services: https://claritas.com/multichannel-execution/

Learn more about our email delivery services: https://claritas.com/email/

Access our free resources: https://claritas.com/resources/

Connect with Quinn: https://www.linkedin.com/in/quinn-jalli-53a443

Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT

Learn about Claritas and find your best customers: https://claritas.com

Find us on Facebook: https://www.facebook.com/Claritas2.0/

Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/

Surpassing All Ad Revenue Forecasts

Claritas — Wed, 12 Apr 2023 07:00:00 +0000

One of the most popular topics on the podcast has been anything and everything related to podcast and digital audio advertising, and for good reason. A few years ago, the ad revenue forecasts for podcast advertising were estimated to pass the $1B mark in 2023, but that actually happened in 2021.

What used to be an industry dominated by startup and direct-to-consumer advertisements has finally caught the attention of more traditional, mainstream brands. On this month's episode, we welcome Claritas EVP, Chase Miller to share his thoughts as answers to these questions:

Will the current period of economic downturn have any effect on podcast and digital audio listenership or purchase behaviors?
What can be learned by attending smaller, niche conferences like Podcast Movement, and why is it important to attend those in addition to larger general marketing events?
Is there any competitive advantage for advertisers leveraging baked-in podcast ads vs. dynamically inserted ads (or vice versa)?
If a brand wants to get started advertising via digital audio, what's the process like?
What are the top KPIs to pay attention to when measuring the effectiveness of podcast or digital audio ads, what metrics aren't as important, and which are channel unique?
What's next in the world of measurement and attribution solutions and how can advertisers ensure they stand out to consumers in a crowded marketplace?

Learn more about our measurement and attribution solutions: https://claritas.com/podcast-attribution-audience-identification/

Read our case studies: https://claritas.com/case-studies/

Connect with Chase: https://www.linkedin.com/in/r-chase-miller-30334b14

Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT

Learn about Claritas and find your best customers: https://claritas.com

Find us on Facebook: https://www.facebook.com/Claritas2.0/

Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/

Meet with Claritas at an upcoming event by emailing tradeshows@claritas.com

New Privacy Legislations and How They Impact Your Marketing Efforts

Claritas — Wed, 15 Feb 2023 15:45:34 +0000

Welcome to the 2023 season of The Marketing Insider | A Claritas Podcast! For our first episode of the year, we welcome two experts in the world of privacy: Claritas CTO, Al Gadbut, and the CEO and Founder of BlueSky Privacy, Teresa Troester-Falk.

Together, they share the details on the new consumer privacy legislations that go into effect this year and what that means for marketers, how the concept of Sensitive Personal Information (SPI) may limit the data you previously had access to, whether identity graphs will lose their efficacy with the new, more restrictive laws, how new solutions like Google Topics plan to fill the void that cookies are sure to leave behind, and what to do if your company is unsure of its compliance with the laws that went into effect on January 1st.

So sit back and listen to this extra long episode and let us know which side you're on with the debate over whether we'll ever see a federal standard for privacy.

Article on Google Topics: https://blog.google/products/chrome/get-know-new-topics-api-privacy-sandbox/

Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT

Learn about Claritas and find your best customers: https://claritas.com

Find us on Facebook: https://www.facebook.com/Claritas2.0/

Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/

Why Measurement Will Be Key In 2023 (And Beyond!)

Claritas — Wed, 21 Dec 2022 15:11:26 +0000

As we close the chapter on the book of 2022, marketers across the country are in a state of planning and evaluation. What campaigns performed above expectation? Which ones underperformed? Were you able to truly understand the impact of your marketing efforts, with accurate measurement solutions?

In our final episode of our 2022 season, podcast favorite Omer Jilani joins us to talk about the advances in the measurement space – from podcast advertising to digital audio, CPG, and even purchase cards. In addition, he shares details on what Claritas has focused on this year as a result of where we see the industry heading and some of the client feedback we’ve received.

We also introduce Paul Riismandel to the podcast. The Sr. Director of Marketing and Insights at SXM Media has decades of experience that has helped SXM’s clients achieve success in channels that may be new to them, like podcasting. Paul also clues marketers in on how to connect listeners in meaningful ways through digital channels, and talks extensively about the roll diversity has in podcasting, including how SXM champions diversity through their sponsorships and collaborations.

Visit Claritas online: https://www.claritas.com/
Learn more about SXM Media: https://www.sxmmedia.com/
Connect with Paul: https://www.linkedin.com/in/paulriismandel
Connect with Omer: https://www.linkedin.com/in/omerjilani
Read our case study: https://claritas.com/case-studies/national-home-furnishings-retailer/

Will you be attending CES 2023? Connect with the Claritas and SXM Media team at "the most influential tech event in the world!"

The Hispanic Market of Today and Tomorrow

Claritas — Wed, 26 Oct 2022 15:00:27 +0000

Claritas just released its annual U.S. Hispanic Market Report and in this 34-page compilation of data on the fastest-growing consumer market in the country, we cover everything from population growth to cultural demographics, consumer spending, technology behaviors, banking, and insurance behaviors. To help us understand the opportunity for marketers across industries, we welcome back repeat guest, Ron Cohen, SVP of Practice Leadership at Claritas. In addition, we’re delighted to introduce Liz Castells-Heard to the podcast. She is the CEO and Chief Strategy Officer of INFUSION, a top multicultural marketing agency with clients like Spectrum, Toyota, and McDonald’s. Liz shares the real-world methods they take to turn data into action for their clients, who are best in class when it comes to authentically connecting with Hispanic audiences. Learn more about INFUSION: https://www.iriworldwide.com/en-us Connect with Liz: https://www.linkedin.com/in/liz-castells-heard-2215644 Download the 2022 U.S. Hispanic Market Report: https://claritas.com/resources/2022-hispanic-market-report/ Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

Digital Audio & Data Partnerships: A Match Made In Advertiser Heaven

Claritas — Wed, 21 Sep 2022 14:00:14 +0000

Digital audio goes by several names but, either way, more than 2/3 of the U.S. population is expected to be listeners by 2026 and most daily audio listening happens on digital devices. Advertisers, like the brand we talk about in this month's episode of The Marketing Insider | A Claritas Podcast, are taking full advantage of this and look for partners who can identify the right digital audio listeners, deliver campaigns across networks, and measure and optimize their performance in near real time. Join us for a 25-minute conversation as we welcome Darrell Jursa, VP of Global Media Enablement at IRI and Claritas' own Aaron Klayer, who define digital audio, give insight into the advertisers seeing success through this channel, compare it to traditional forms of media, and walk through a case study we collaborated on. Learn more about IRI: https://www.iriworldwide.com/en-us Connect with Darrell: https://www.linkedin.com/in/darrelljursa Connect with Aaron: https://www.linkedin.com/in/aaronklayer Download Industry Trends in Streaming Audio & Podcast Performance: https://claritas.com/resources/industry-trends-in-streaming-audio-podcast-performance/ Watch Attribution 3.0 Fireside Chat: https://claritas.com/resources/fireside-chat-claritas-attribution-3-0/ Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

Census 2020: The Gold Standard of Demographic Data?

Claritas — Wed, 20 Jul 2022 16:00:12 +0000

Despite the collection having been completed nearly two years ago, Census 2020 is still on every marketer’s mind, especially after reports of population undercounts and delays in data releases. This month on The Marketing Insider, we’re joined by Claritas Sr. Demographer, Rachel Cortes, and Sr. Product Strategy Manager, Eliza Albert, who are both experts in the field of demographics, to get answers to the lingering questions heard from peers in the industry, general marketers, clients, and the everyday consumer. Tune in to get a refresher on just how important census data is, get an update on what data is available and what’s been delayed, and understand how data providers and the U.S. Census Bureau plan to deal with the fact that there were major undercounts of multicultural populations in certain geographies. Read the blog: https://claritas.com/making-sense-of-census-2020-data/ Listen to Census 2020 – What’s Next: https://claritas.com/claritas-podcast/census-2020-whats-next/ Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

The Future of Advertising is Reserved for the Metaverse

Claritas — Wed, 15 Jun 2022 15:00:17 +0000

The metaverse. If you haven’t heard of it yet, don’t worry. It’s a relatively new digital channel that advertisers are really only just now starting to incorporate into their strategies. This month on The Marketing Insider, we’re joined by Claritas VP of Marketing, Cort Irish, who gives us the basics of what the metaverse is. He also explains why Claritas decided to be an early adopter among data providers and help marketers identify consumers leveraging this digital marketplace for everyday activities. In addition, we welcome Joel LaMontagne, CEO of Trivver, the premiere advertising exchange for Extended Reality (XR) environments. Joel gives listeners a look at who is currently using the metaverse to place digital products in consumer homes, why the success metrics of advertising here are so high, plus how you can try your hand at creating NFTs (non-fungible tokens) and other high-tech assets in the metaverse. Connect with Joel: https://www.linkedin.com/in/joel-lamontagne-72b6512/ Connect with Trivver: https://www.trivvernft.com/ Try Trivver’s NFT/Metaverse Portal on your smartphone: https://stg.see-in-ar.com/b35a949b-e78e-4cb3-8e79-0ea60b901fc3 Read the Beyond The Episode blog: https://claritas.com/claritas-blog/ Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

Let’s Be “Upfront” About TV Advertising: How to get the most out of TV ad campaigns

Claritas — Wed, 18 May 2022 15:00:19 +0000

Show Notes The “Upfronts” may have just passed for this Fall’s lineup, but advertisers are already looking towards their next round of TV ad campaigns, and for good reason. TV advertising revenue in the U.S. is projected to reach nearly $77 billion this year. Securing ad space is important, but it’s equally important to make sure you’re reaching the right audience on the right (literal) channels, with the right messaging. This month on The Marketing Insider, we’re joined by Claritas VP of Measurement and Attribution, Jennifer Choromanski, who talks to us about another player in the game – CTV. She breaks down the common terminology you hear in the industry, where CTV fits in an advertiser’s strategy, how to measure the effectiveness of CTV ad campaigns, and if the demise of cookies has any effect on this industry. We also welcome Shelley Stansfield, Founder and Director of Special Ops at Centriply, a pure demand-side targeted TV platform for advertisers. Shelley shares what we can expect from the future of the TV media landscape, how network cable marketing opportunities differ from CTV, and how a retargeting campaign works in the TV landscape. Connect with Shelley: https://www.linkedin.com/in/shelley-stansfield/ Connect with Centriply: https://womenleadingtravelandhospitality.com/ Download the IAB Audio Measurement Guide: https://www.iab.com/insights/iab-digital-audio-measurement-guide-2022/ Read the Claritas X Centriply case study: https://claritas.com/case-studies/refined-audience-targeting-for-advanced-tv-campaign/ Read the Beyond The Episode blog: https://claritas.com/claritas-blog/ Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

The Travel & Hospitality Industry

Claritas — Wed, 13 Apr 2022 15:00:24 +0000

Show Notes Spring is in the air, Americans are getting the itch to travel, and the travel and hospitality industry is ready to welcome them back in full force. This month on The Marketing Insider, we hear from VP of Sales at Claritas, Robbin Allen, who shares the data behind the hardship this industry has faced since the beginning of the pandemic and what the 2022 outlook shows marketers will need to focus on to ensure they’re ready and able to re-invite previously hesitant travelers back into the mix. We also have Hannah DeMaio of the Women Leading Travel and Hospitality network on to share an insider perspective for how her role as VP of Brand Strategy has become a critical lifeline of data insights for the executives she and the organization provide networking opportunities for. Listen to this episode to hear details on the campaigns the top travel companies are delivering to their customers, the hard truth about what it takes to be successful in an uber competitive industry, why prioritizing personal wellness has become a top priority, and how this community has carved out unique opportunities to collaborate and make sure there’s room for everyone to win. Connect with Hannah: https://www.linkedin.com/in/hannah-demaio-445a9962/ Connect with Women Leading Travel & Hospitality: https://womenleadingtravelandhospitality.com/ Download the 2022 Top Women in Travel & Hospitality report: https://womenleadingtravelandhospitality.com/resource/2022-top-women-in-travel-hospitality/?SRC=LI Download information on Claritas’ vaccine study: https://www2.claritas.com/Vaccine_Hesitancy_Study Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

Women In Business

Claritas — Wed, 16 Mar 2022 17:00:13 +0000

Having just celebrated International Women’s Day on March 8th, this episode of The Marketing Insider is dedicated to women in business and features Jamie Blazevich of Buckeye Broadband. Jamie is a Research and Promotions Specialist – a role that was created specifically for her – at the Midwest based broadband and cable company. She’s helped countless small businesses get their marketing message out to the specific groups of consumers that are most likely to ensure a great return on investment, and now she’s sharing some of the secrets to both her and Buckeye’s success. From how she ensures advertisers and subscribers are happy with the level of service they receive, to the way she was able to aide a community in need through the introduction of the Affordable Connectivity Program at Buckeye, Jamie gives great examples, that all marketers can implement into their strategies, for how using smart data has the potential to save you money and increase your business. Best of all, she says a successful multichannel advertising campaign is not as expensive as you may think and lays out what one looks like in practice. Connect with Jamie: https://www.linkedin.com/in/jamieblazevich Connect with Buckeye Broadband’s Media Sales Department: https://www.buckeyebroadbandmediasales.com/ Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

Going Beyond the Surface With The Black Consumer Market

Claritas — Thu, 17 Feb 2022 16:00:14 +0000

February marks the annual celebration of Black History Month, but it’s also a reminder of the work brands still need to do to reach the high value, highly engaged Black consumer market. Ron Cohen, VP of Practice Leadership at Claritas, is back to share how the market has changed over the past two years and even provides actionable advice for marketers looking to add in better informed hyperlocal targeting efforts. Lydia Smith, Chief Diversity Officer of Victoria’s Secret also joins the podcast for her first appearance. She describes how the mega brand has evolved to be more inclusive of their diverse consumer base, including a rebrand right around the time she joined the team. Aside from the DEI efforts Victoria’s Secret continues to undertake, Lydia explains why connecting with Black consumers needs to move beyond surface level, and shares tips for how to achieve this – starting with internal company evaluations. Listen to our last Black consumer market podcast: https://claritas.com/claritas-podcast/podcast-black-consumer-market/ Download our Black consumer market report: https://claritas.com/resources/ Connect with Lydia: https://www.linkedin.com/in/smithlydianichole Check out the latest launch from Victoria’s Secret: https://www.victoriassecret.com/us/vs/bras/love-cloud-collection Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

Identity Resolution: The Multibillion Dollar Industry

Claritas — Tue, 01 Feb 2022 01:54:16 +0000

It’s the first episode in a brand-new season of The Marketing Insider, and we’re diving into one of the industry’s hottest topics – identity resolution. Frequent guest of the podcast, Claritas’ own CTO, Al Gadbut, joins to talk about the continued evolution of identity graphs and how they should fit in your marketing strategy. Al also gives an update on where we’re at with establishing a gold standard for this technology (spoiler alert, there are no rules!) and he brings us up to speed on current and upcoming consumer data privacy regulations that have already changed since the last episode we recorded together. With a Winterberry Group forecast reporting that U.S. marketers are expected to have spent $2.6 billion on identity resolution programs by this year – a 188% cumulative increase over four years – this is one episode you’ll definitely want to tune in to. Listen to our privacy podcast: https://claritas.com/claritas-podcast/personalization-vs-privacy/ Read our identity graph blog: https://claritas.com/5-ways-an-identity-graph-can-boost-your-bottom-line/ Connect with Al: https://www.linkedin.com/in/al-gadbut-20a4a3/ Read a success story: https://claritas.com/case-studies/cs-metropcs/ Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

Census 2020 – What’s Next?

Claritas — Wed, 17 Nov 2021 17:00:51 +0000

The 2020 Census marked the 24th census in U.S. history, but now that the data collection is done, what happens next? This month on The Marketing Insider, we’ve invited two experts from Claritas on – Sr. Product Strategy Manager, Eliza Albert, and Data Science Consultant and Demographer, Ken Hodges. They managed to provide answers to (almost) all of your census and demographic questions, in this highly anticipated episode. They also walked away with some questions of their own that they look forward to getting answered as data continues to become available. Listen in as Ken, who was part of an advisory committee for Census 2010, talks about how the average American has the power to provide input into future census surveys and how the hot topic of differential privacy is playing out in real time. Eliza discusses more of the practicalities of using analyzed census data to make strategic business decisions, including sharing examples for why marketers should care, and both lay out their top tips for making the most out of your investments when working with data providers who deal in the currency of the census. Explore Census 2020 data: https://www.census.gov/data.html Connect with Eliza: https://www.linkedin.com/in/eliza-albert-a618b536/ Connect with Ken: https://www.linkedin.com/in/ken-hodges-74489722/ Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

Engaging the Influential Hispanic Market In 2021 and Beyond

Claritas — Wed, 13 Oct 2021 13:54:03 +0000

Every year from September 15 – October 15, we celebrate National Hispanic Heritage Month, and in honor of this highly influential segment of the population, Claritas also releases its annual U.S. Hispanic Market Report. On this episode of The Marketing Insider, popular guest Ron Cohen, VP of Practice Leadership at Claritas, joins us to talk facts and figures. From their behaviors and preferences to their spending habits and more, Ron shares unique data to help marketers effectively engage the fast-growing Hispanic population. In addition, we were lucky enough to sit down with Henry Gómez, VP of Strategic Planning at the multicultural marketing agency, Zubi Advertising. In our interview, Henry shares the history behind how Zubi cultivated a decades long relationship with auto manufacturing giant Ford and gives listeners an inside look into how the agency is actively eliminating stereotypes about multicultural markets and instead, replacing fallacies with data backed research. Read The 2021 U.S. Hispanic Market Report: https://claritas.com/resources/the-2021-us-hispanic-market-report/ Connect with Henry Gómez: henry.gomez@zubiad.com Listen to Henry’s podcast, The Brief Bros.: https://www.youtube.com/channel/UC1lhGXbV7xb1MqUkhwdyvow Connect with Zubi Advertising: https://www.zubiad.com/ Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

Dispelling Senior Population Myths

Claritas — Wed, 15 Sep 2021 11:00:36 +0000

At this point, most of us know how important it is to be responsible marketers when it comes to multicultural consumers, especially in the wake of last summer’s events when brands began to look at where they needed to do better. But there’s another group of consumers that have long been plagued with exaggerated, stereotypical, misleading, and occasionally offensive marketing, and that’s the senior population. In fact, it’s estimated that only 5-10% of advertiser budgets are dedicated to reaching them, despite the fact that they account for more than half of the consumer spend in the U.S. Join Claritas Account Director, Kyle Pechak and Rain the Growth Agency Senior Research Director, Ryan D’Ambrosio as they explain why brands need to pivot their strategy in favor of the 55+ population, what they can do to connect with them online and offline, and dispel myths that have long plagued these high-value consumers. Sign up for Claritas’ monthly newsletter to be the first to know when Claritas’ 2021 Insurance Report is released: https://claritas.com/contact/ Learn more about how segmentation can help you connect with the senior population: https://claritas.com/resources/why-it-pays-to-segment-your-audience/ Connect with Rain the Growth Agency: https://www.rainforgrowth.com/ Learn more about the senior research Rain is conducting: 55plus.rainforgrowth.com Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

Cash Free Convenience: Why Purchase Cards are an Advertiser’s Dream

Claritas — Wed, 25 Aug 2021 11:00:15 +0000

Marketers know they should be measuring performance and optimizing their campaigns, but it’s still something so many struggle with. With 80% of consumers saying they prefer to spend with a card over paying in cash, measurement has actually become easier to track, so there’s no reason why it shouldn’t be a priority. On this episode of The Marketing Insider, we welcome back Omer Jilani, Claritas VP of Sales, for his third appearance on the podcast. He simplifies measurement for marketers and provides tips for how to unlock actual customer purchase data, eliminate unnecessary media waste, and optimize campaigns in-flight. In addition to sharing the benefits of measuring ad campaign performance tied to purchase card spend, Omer advises what you should look for in a measurement partner and gives the hard truth on whether you need to outsource for help. Read The Right Partner Should Help You Identify What’s Working, and Improve What Isn’t blog: https://claritas.com/the-right-partner-should-help-you-identify-whats-working-and-improve-what-isnt/ Listen to the Solving the Dilemma of Personalization vs. Privacy episode: https://claritas.com/claritas-podcast/personalization-vs-privacy/ Watch the What is Campaign Attribution? video: https://claritas.com/resources/what-is-campaign-attribution/ Connect with Omer Jilani: omer.jilani@claritas.com Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

Solving the Dilemma of Privacy vs. Personalization

Claritas — Wed, 21 Jul 2021 11:00:20 +0000

Solving the dilemma of personalization vs. privacy may not be something that can be accomplished in a 30-minute podcast, but on this episode of The Marketing Insider, we attempt to do our best to at least make what is often a marketer’s biggest challenge, more manageable. The Principal of In-House Privacy, Ben Isaacson and the CTO of Claritas, Al Gadbut join host Monique Ruiz to discuss what effect current and proposed privacy laws will have on customer identity resolution and the best ways to adopt privacy as a priority across an organization, to ensure ongoing compliance. Read the Leveraging Identity Graph Intelligence to Find and Reach Your Best Customers whitepaper: https://claritas.com/resources/reports-identity-graph-intelligence/ Listen to the Using Segmentation To Win The Privacy Debate episode: https://claritas.com/claritas-podcast/using-segmentation-to-win-the-privacy-debate/ Read the Beyond the Episode blog: https://claritas.com/claritas-blog/ Connect with In-House Privacy: https://www.inhouseprivacy.com/ Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

Are You "Customer Centric" Enough?

Claritas — Wed, 16 Jun 2021 11:00:23 +0000

What does it mean in today’s environment to be “customer centric”? The pandemic has potentially forever changed consumer behavior, and one such repercussion of that for marketers has been an even more critical eye when it comes to where consumers spend their money and who with. Identity graph expert Jeff Bickel joins us to talk about the behind-the-scenes actions it takes for companies to embody customer centricity, like keeping up with new and evolving consumer targeting practices and regulations. We also welcome Tim Trull and Sean Rogers from Lavidge, an employee-owned ad agency specializing in discovering and communicating insights that engage, motivate and inspire. They share details on what it takes to make those that purchase your products and employ your services happy. Read the blog: https://claritas.com/claritas-blog/ Engage with Claritas for your primary research needs: https://claritas.com/contact/ Listen to the Measuring Success in an Omnichannel World episode: https://claritas.com/claritas-podcast/success-in-an-omnichannel-world/ Connect with Lavidge: https://www.lavidge.com/ Contact Tim Trull: ttrull@lavidge.com Contact Sean Rogers: srogers@lavidge.com Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

Why Hybrid Marketing Solutions Work

Claritas — Wed, 19 May 2021 11:00:26 +0000

Executing campaigns across multiple channels and reaching customers and prospects when and where they’ll be the most receptive is a non-negotiable for today’s marketers. On this month's episode of The Marketing Insider: A Claritas Podcast we’re joined by a Claritas Project Manager, Maria Papadimas, who lays out best practices for delivering winning campaigns across all channels. We also welcome VCU Health’s Strategy and Marketing Manager, Keith Kaufelt, who is tasked with the challenging role of educator, advocate, and salesperson to a very polarized group of people. He shares the real-world experience he’s learned while navigating creating and executing multichannel campaigns during the biggest health crisis we’ve seen in our lifetime. Read the case study: https://claritas.com/case-studies/alltru-credit-union-achieves-an-average-123-return-on-monthly-retail-loan-goals/ Listen to the Using Segmentation To Win The Privacy Debate episode: https://claritas.com/claritas-podcast/using-segmentation-to-win-the-privacy-debate/ Connect with VCU Health: https://www.vcuhealth.org/ Connect with Keith Kaufelt: https://www.linkedin.com/in/keithkaufelt Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

From Customer Repellent To Lead Magnet

Claritas — Wed, 14 Apr 2021 11:01:18 +0000

80% of the U.S. population is using email at least once a month, so for marketers looking to acquire new customers, this channel has the potential to be one of the most successful – if you’re taking a smart and considered approach. On this month's episode of The Marketing Insider: A Claritas Podcast, Claritas’ VP of New Business Development, David McPhillips joins host Monique Ruiz to share tips on executing successful acquisition email campaigns. From how they differ from CRM campaigns to the success metrics you can expect to see in return and more, by the end of this episode you’ll feel more confident in your acquisition email campaign approach and know what to look for if you choose a partner to help execute on your behalf. Read the report: Ten Tips for Acquisition Email Success: https://claritas.com/resources/ten-tips-for-acquisition-email-success/ Read the blog: Incorporating Email Into Your 2021 Marketing Plan: https://claritas.com/attention-financial-marketers-heres-why-you-should-consider-incorporating-email-into-your-2021-marketing-plan-and-10-questions-you-should-ask-before-you-do/ Listen to the Real Ways to Really Increase Your ROI episode: https://open.spotify.com/episode/4q2Q4w9RqJcm8F9ietqKex Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

Real Ways To Really Increase Your ROI

Claritas — Wed, 17 Mar 2021 19:21:42 +0000

Only a quarter of marketers today are confident they can measure their return on investment. That's why this month's episode of The Marketing Insider: A Claritas Podcast is dedicated to all things measurement. Claritas’ Director of Optimize Solutions, Aaron Klayer, and Barrington Media Group's VP of Client Services, Matt DelMonte join host Monique Ruiz to discuss both the perceived and actual challenges of measuring campaign effectiveness, what a winning ad campaign really looks like, and how to effectively optimize for future success. Read the blog: Do This One Thing, and You Could Increase Your Marketing ROI by 50%... https://claritas.com/increase-your-marketing-roi-by-50/ Listen to the Identity Graphs: Fuel For Your Marketing Engine episode: https://open.spotify.com/episode/355L2vGJa5t4eMxf8P9Yre Connect with Barrington Media Group: https://barringtonmediagroup.com/ Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

Financially Empower Your Financial Institution

Claritas — Wed, 17 Feb 2021 12:00:22 +0000

After the financial strain 2020 put consumers in, banks and credit unions can’t afford to overlook opportunity segments “hiding” in plain sight – especially when they’re both digitally savvy and offer growth. Host Monique Ruiz discusses reaching the underserved and underbanked through hyperlocal community involvement with Claritas’ Catherine Spisszak and Coopera Consulting’s Victor Corro. Listen now for actionable advice, applicable across industries. Read about the 10 questions you should ask before incorporating email into your marketing plan: https://bit.ly/2ZmhUCe Listen to the Finance Industry Segmentation & Fair Lending episode: https://claritas.com/claritas-podcast/finance-industry-segmentation/ Download the Hispanic Financial Product Usage and Behaviors insights sheet: https://claritas.com/resources/hispanic-financial-insights/ Read Coopera Consulting’s Action Guide for Serving the Hispanic Market: https://www.cooperaconsulting.com/hispanic-expertise.cfm?ID=864C8570-1C23-D4F9-7429-276C09D27DD3 Connect with Coopera Consulting: https://www.cooperaconsulting.com/ Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

Streaming Audio & Podcasting: Making Your Ad Dollars Work Harder

Claritas — Mon, 30 Nov 2020 12:00:12 +0000

The worlds of podcasting and streaming audio are constantly changing and innovating, especially in 2020 when there are more listeners than ever. How do marketers take advantage of this growing medium and ensure their ad dollars are working their hardest? In this month’s episode of The Marketing Insider: A Claritas Podcast, we delve deep into trends in streaming audio and podcast performance with experts Sergei Peysakhov, senior director of measurement and insights at Audacy, formerly known as Entercom, and Omer Jilani, Claritas’ vice president of sales. Download A Guide to Accurately Analyzing Campaign Conversion Rates: https://claritas.com/resources/podcast-advertising-campaign-lift-benchmarks-best-practices-report/ Learn about Industry Trends in Streaming Audio & Podcast Performance: https://claritas.com/resources/industry-trends-in-streaming-audio-podcast-performance/ Read the Podcast Advertising Campaign Lift & Industry Benchmarks whitepaper: https://claritas.com/resources/podcast-advertising-campaign-lift-benchmarks-best-practices-report/ Listen to the Podcast Marketing & Measurement episode: https://podcasts.apple.com/us/podcast/the-marketing-insider-a-claritas-podcast/id1441029170?i=1000471551199 Download the Podcast Attribution Report: https://claritas.com/resources/reports-podcast-attribution/ Read the Podcast Listener whitepaper: https://claritas.com/resources/reports-white-paper-claritas-prx-market-enginuity-podcast-report/ Connect with Audacy: https://audacyinc.com Download more podcast episodes: https://podcasts.apple.com/us/podcast/the-marketing-insider-a-claritas-podcast/id1441029170 Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

¡Celebremos! Hispanic Heritage Month & The Impact Of The Hispanic Market

Claritas — Wed, 14 Oct 2020 11:00:24 +0000

As the 2020 National Hispanic Heritage Month winds down, the Hispanic population in the United States has never been larger, more influential or had more purchasing power. In this episode of the Marketing Insider: A Claritas Podcast, Host Monique Ruiz talks with Claritas’ VP of Business Development David Mesas about the growing influence of Hispanics and their impact on companies’ bottom lines. Monique is also joined by Monica Villalobos, CEO of the Arizona Hispanic Chamber of Commerce, who explains how segmentation data is helping Arizona businesses and government leaders gain insights around the needs of Hispanic students and entrepreneurs. Read the 2020 Hispanic Market Report: https://www.claritas.com/resources/2020-hispanic-market-report/ Listen to the Voter Trends episode: https://podcasts.apple.com/us/podcast/voter-trends-what-marketers-need-to-know-why-businesses/id1441029170?i=1000459962333 Unlock Customers with Prism Premier: https://claritas360.claritas.com/mybestsegments/# Connect with the Arizona Hispanic Chamber of Commerce: https://www.azhcc.com/ Read past Datos reports: https://www.azhcc.com/publications/ Download more podcast episodes: https://podcasts.apple.com/us/podcast/the-marketing-insider-a-claritas-podcast/id1441029170 Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

Multicultural Consumers: Why The Success Of Your Company Starts And Stops With Them

Claritas — Wed, 16 Sep 2020 11:00:28 +0000

From their spending power to their projected growth over time, multicultural consumers represent both current and future opportunity for companies doing business in the United States. With 40 percent of the U.S. population already classified as multicultural, companies that ignore these potential customers are missing out. In this episode, Host Monique Ruiz talks with multicultural marketing experts Albert Thompson, Managing Director of Digital at Walton Isaacson, and Claritas Vice President of Practice Leadership Ron Cohen about the importance of this loyal and growing consumer segment. Make sure you’re paying attention to your best customers: https://claritas.com/claritas-blog/ Check out the Transient Identiti podcast: https://open.spotify.com/show/2QP85fZ3fpETSRgni1kSfm Learn more about Walton Isaacson: https://www.waltonisaacson.com/ Download more podcast episodes: https://podcasts.apple.com/us/podcast/the-why-behind-the-buy/id1441029170 Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

Using Segmentation To Win The Privacy Debate

Claritas — Wed, 19 Aug 2020 11:00:25 +0000

If you’re a marketer, reaching your target audiences while protecting consumer data and staying on the right side of evolving privacy laws is likely keeping you up at night. With consumers becoming increasingly nervous about how their data is being used, especially in the age of COVID-19, how do marketers identify their best customers while navigating privacy rules and regulations? This episode answers that question with the help of Claritas’ Chief Technology Officer and expert on consumer privacy, Al Gadbut. Host Monique Ruiz also talks with Steve Fuller of the Seattle Times about how segmentation has kept the media company on the happy side of consumer privacy laws while helping its advertising clients realize incredible results. Learn about the retirement of third party cookies: https://www.claritas.com/cs-Nutrisystem.html More on how Claritas is helping the federal government combat coronavirus: https://www.wsj.com/articles/private-equity-backed-tech-companies-help-governments-combat-coronavirus-11587378600 Connect with Steve Fuller and the Seattle Times: https://mediasolutions.seattletimes.com/ Download more podcast episodes: https://podcasts.apple.com/us/podcast/the-why-behind-the-buy/id1441029170 Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

The Retail Industry: Adapting for Survival and Planning for Growth

Claritas — Wed, 24 Jun 2020 13:00:22 +0000

Outside of the human health crisis, one of the most visible effects of COVID-19 has been on the retail industry, with brands forced into an overnight shift of their go-to-market strategy. This episode of The Why Behind The Buy is focused on strategies and tactics that will help retail brands survive the current environment and build a foundation for growth. Host Monique Ruiz talks with retail marketing experts David Lemley, Founder, President & Chief Strategist of Retail Voodoo, and Leroy Anthony, Claritas’ Vice President of Business Development, about how data is helping prepare for what comes next. Nutrisystem case study: https://www.claritas.com/cs-Nutrisystem.html Retail Voodoo: https://www.retail-voodoo.com/ Preview David Lemley’s book: https://www.retail-voodoo.com/book/ February episode – The Black Consumer Market: Social Media and Cultural Heritage Reign Supreme: https://podcasts.apple.com/us/podcast/black-consumer-market-social-media-cultural-heritage/id1441029170?i=1000466065513 Download more podcast episodes: https://podcasts.apple.com/us/podcast/the-why-behind-the-buy/id1441029170 Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

Email Marketing Execution: Don’t Just Get In Any Inbox, Get In The Right Inbox

Claritas — Thu, 28 May 2020 11:00:37 +0000

COVID-19 has upended the world’s economy and forced marketers to focus more heavily on digital targeting efforts to reach their ideal audiences. In this environment, the power of email can make or break a company’s bottom line. Knowing the right way to execute campaigns and measure success along the way is critical. In this episode of The Why Behind The Buy, host Monique Ruiz talks email marketing best practices with Claritas’ Jeff Bickel and discusses email marketing wins with Mark King of Conversion Alliance and Bob Smolik of Tribune Publishing. The Smart Marketer’s Guide to Optimizing ROI: http://www2.claritas.com/optimizeROI Conversion Alliance: https://conversionalliance.com/ Tribune Publishing: www.tribpub.com Download more podcast episodes: https://podcasts.apple.com/us/podcast/the-why-behind-the-buy/id1441029170 Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

Podcast Marketing & Measurement: Setting the Stage for Future Success

Claritas — Wed, 15 Apr 2020 12:00:35 +0000

Podcasts are one of the most popular media going, and advertisers want to be a part of it. But the challenges of targeting, measurement and attribution often hold marketers back. Host Monique Ruiz explores data from the Claritas Podcast Attribution whitepaper and discusses with experts how marketers can confidently jump into this growing media channel. Podcast Attribution: Using Mixed Methodologies to Set the Stage for Future Success: https://www2.claritas.com/podcastmeasurement The Podcast Listener: One Size Definitely Doesn’t Fit All: https://bit.ly/3dzkudV Market Enginuity: https://marketenginuity.com/ Download more podcast episodes: https://podcasts.apple.com/us/podcast/the-why-behind-the-buy/id1441029170 Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

The Black Consumer Market: Social Media and Cultural Heritage Reign Supreme

Claritas — Wed, 19 Feb 2020 13:00:20 +0000

In the United States today, just over 42.5 million people, or 12 percent of the population, identify as black. It’s a trillion-dollar consumer market that is in many ways underserved. In this episode of The Why Behind The Buy, host Monique Ruiz discusses data from the Claritas 2020 African-American Market Report with multicultural marketing expert Ron Cohen, and talks with entrepreneur and business coach Tiyana Robinson about how marketers can effectively connect with African-American consumers. 2020 African-American Market Report: https://www2.claritas.com/2020AfricanAmericanMarket How Social Media Influencers Helped Turn NYX And Becca Into Multimillion-Dollar Cosmetics Brands: https://www.forbes.com/sites/deborahweinswig/2017/05/15/how-social-media-influencers-helped-turn-nyx-and-becca-into-multimillion-dollar-cosmetics-brands/#6c6d614b7a44 The 2018 State of Women-Owned Businesses: https://about.americanexpress.com/files/doc_library/file/2018-state-of-women-owned-businesses-report.pdf Follow Tiyana Robinson on Instagram: TiyanaRobinsonBeauty Download more podcast episodes: https://podcasts.apple.com/us/podcast/the-why-behind-the-buy/id1441029170 Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

Voter Trends: What Marketers Need to Know & Why Businesses Should Care

Claritas — Wed, 18 Dec 2019 11:00:23 +0000

With less than one year to go before the 2020 election, candidates for president and Congress are busy laying the groundwork for voter outreach, with advertising and marketing campaigns only increasing in intensity over the next 11 months. In this episode of The Why Behind The Buy, host Monique Ruiz talks with David Mesas, Claritas’ in-house expert on voter trends and demographics, about who is going to the polls, how often they go and why businesses should care. Infographic – The Road to Election 2020: https://www2.claritas.com/Claritas_Voter_Series Blog Post – An Inside Look at Hispanic Businesses: https://www.claritas.com/blog/blog-inside-look-hispanic-businesses E-marketer Episode – Platforms’ Political Ad Positions: https://www.emarketer.com/content/podcast-major-social-platforms-take-stance-on-political-advertising?ecid=NL1001 Download more podcast episodes: https://soundcloud.com/claritas_finds_customers Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

Identity Graphs: Fuel for Your Marketing Engine

Claritas — Wed, 16 Oct 2019 14:05:42 +0000

Identity graphs are becoming a key component of the marketing and technology stack for enterprise brand marketers. Yet many are still unfamiliar with this new technology and are looking for more information. In this episode of The Why Behind The Buy, host Monique Ruiz interviews Barney Marvin, an identity graph expert, who explains the ins, outs, benefits and limitations of identity graphs. Monique also talks with Paul Rossetti about how one of the nation’s largest mobile carriers, Metro by T-Mobile, used an identity graph solution to uncover previously unidentifiable leads. Blog Post – Can Your Identity Graph Do This?: https://www.claritas.com/blog/blog-can-your-identity-graph-do Blog Post – Six Questions to Ask Before Choosing an Identity Graph Partner: https://www.claritas.com/blog/six-questions-ask-choosing-identity-graph-partner Download more podcast episodes: https://soundcloud.com/claritas_finds_customers Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

Delivering Fresh CPG Marketing to a Multicultural Nation

Claritas — Mon, 12 Aug 2019 00:00:00 +0000

The future of the U.S. is multicultural, and has been trending that way for years. In fact, since 2010, 92 percent of the population growth in the U.S. has emanated from Hispanic, African-American and Asian population groups. In this episode of the Why Behind The Buy, Monique talks with multicultural marketing expert Cesar Melgoza about effective multicultural marketing. She also talks with Sonia Cisneros, manager of the Pacific Northwest region for Novamex, a food and drink distributor that is out front in marketing to multicultural consumers in the CPG space. Download more podcast episodes: https://soundcloud.com/claritas_finds_customers Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0 Connect with Novamex: https://novamex.com

Measuring Success in an Omnichannel World

Claritas — Wed, 17 Jul 2019 12:16:40 +0000

Marketers have plenty of ways to assess the value of their marketing campaigns, and multi-touch attribution, or MTA, has traditionally been considered one of the most effective. Making MTA work best requires an identity graph running under the hood, but once you have an effective identity graph, you’ve opened the door to properly measuring the success of your omnichannel marketing. It’s a lot to keep straight, but Host Monique Ruiz takes you through it all with the help of James Heller, CEO of Wrapify, and Claritas identity graph expert Jeff Bickel. In this episode of The Why Behind The Buy, Monique talks with Wrapify's Heller about measuring out-of-home (OOH) advertising conversion rates, as well as with Claritas' Bickel about how to make MTA work best for your business. Download more podcast episodes: https://soundcloud.com/claritas_finds_customers Blog Post – Can Your Identity Graph Do This?: https://www.claritas.com/blog/blog-can-your-identity-graph-do Blog Post – Six Questions To Ask Before Choosing An Identity Graph Partner: https://www.claritas.com/blog/six-questions-ask-choosing-identity-graph-partner Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0 Advertise with Wrapify: https://www.wrapify.com/brands Drive for Wrapify: https://www.wrapify.com/

The Hispanic-American Market: Living The pLatino Life

Claritas — Wed, 19 Jun 2019 13:38:00 +0000

Even in 2019, misconceptions about Hispanic-Americans are persistent and widely held, but marketers who get past the tired tropes and market to Latino consumers in an authentic way – aka the “pLatino Rule” of treating customers they way they wish to be treated while recognizing their culture of heritage – will be rewarded with an extremely loyal and fast-growing customer segment. Host Monique Ruiz talks with Hispanic marketing expert César Melgoza and Alex Garcia, Executive Vice President of Content and Business at Entravision Communications, about understanding the Hispanic market and how to reach them in an authentic way. Download more podcast episodes: https://soundcloud.com/claritas_finds_customers Learn why Hispanic American households are outspending white households: https://www.claritas.com/sites/default/files/2019-05/Claritas%20-%20Hispanic%20American%20Market%20Report%20Release%20_0.pdf Download the Hispanic American Market Report: https://www.claritas.com/sites/default/files/2019-04/The%20Hispanic%20American%20Market%20Report_Final.pdf Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0 Visit Entravision: http://www.entravision.com/

The Asian-American Market – Crazy Rich and Growing Strong

Claritas — Tue, 26 Mar 2019 20:41:44 +0000

Marketing to America’s fastest-growing population requires more than just running copy through Google Translate or swapping Anglo faces for Asian-American ones. But if marketers get it right, they will be able to tap into a population segment that has both high levels of household income and brand loyalty. In this episode of The Why Behind The Buy, host Monique Martin talks with Geoscape founder César Melgoza and TDW+Co’s Serena Li about how to effectively market to Asian-Americans and budget to the capture their future growth. Download more podcast episodes: https://soundcloud.com/claritas_finds_customers Read our blog post about marketing to the Asian-Americans: https://www.claritas.com/blog/why-savvy-marketers-are-paying-attention-asian-american-market Download the 2019 Asian-American Market Report: https://www2.claritas.com/l/306121/2019-02-20/595cy?_ga=2.268461873.1325828365.1553095375-2128174110.1553095375 Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0 Visit TDW+Co: http://www.tdwandco.com/

Finance Industry Segmentation & Fair Lending

Claritas — Thu, 07 Feb 2019 19:49:53 +0000

Finance industry marketers need more than just a simple score to accurately predict or even understand their customers' financial behaviors. They need an actionable marketing solution that helps them sell smarter and win bigger without running afoul of consumer fair lending regulations. Segmentation can help. In the third episode of The Why Behind The Buy, host Monique Martin talks with finance industry segmentation experts Reagan Vohs and Catherine Spisszak about segmentation solutions for financial institutions, including Claritas P$YCLE Premier. Download more podcast episodes: https://soundcloud.com/claritas_finds_customers Read our blog post on this episode and get the transcript: https://claritas.com/resource-center Watch our webinar on Claritas P$YCLE Premier Financial Segmentation: https://www.youtube.com/watch?v=flsjMFAZIRY&t=9s Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

Marketing to a Majority-Minority Nation

Claritas — Tue, 11 Dec 2018 11:00:00 +0000

How should marketers change their assumptions, strategies and campaigns as diversity in the U.S. population becomes increasingly mainstream? What are the behavioral characteristics and market preferences between first, second and third-generation Americans? In the second episode of The Why Behind The Buy, host Monique Martin and César Melgoza, founder and CEO of Geoscape, a multicultural business intelligence and marketing solutions provider, discuss the U.S. population’s growing majority-minority status, along with the growth in Hispanic and Asian population segments in particular. Download more podcast episodes: https://soundcloud.com/claritas_finds_customers Read our blog post on this episode and get the transcript: https://claritas.com/resource-center Download The Growth Majority – Understanding the New American Mainstream: https://www2.claritas.com/l/306121/2018-12-03/4vv5q Learn about Claritas and find your best customers: https://claritas.com Learn more about Geoscape and multicultural marketing intelligence: Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

The Small Business Buyer's Journey

Claritas — Thu, 01 Nov 2018 16:58:14 +0000

What goes through the mind of a small business owner or buyer when she decides to purchase services from a telecom provider, an insurance carrier or a banking partner? Is it all about price? Do relationships count? What about convenience? In the first episode of The Why Behind The Buy, host Monique Martin and Claritas customer segmentation expert and Grady Behrens take listeners through a small business’s buying journey to reveal how small business buying decisions are made and who is responsible for making them. Through a combination of proprietary Claritas research, results from the Claritas Small Business Behavior Track survey and anecdotal stories from two small businesses, listeners get insight into why their target B2B buyers make the decisions they do, the impact recommendations have, what factors influence buyers the most, and what turns them off. Download more podcast episodes: https://soundcloud.com/claritas_finds_customers Read our blog post on this episode and get the transcript: https://claritas.com/resource-center Millenial Small Businesses Insurance Buyers Report: https://claritas.com/sites/default/files/2018-08/Report_Millennial_Small_Business_Insurance_Buyers.pdf Common Good Cocktail House, Glen Ellyn, Ill.: http://www.commongoodcocktailhouse.com/ Anytime Fitness, Independence, Ky.: https://www.anytimefitness.com/gyms/3532/independence-ky-41051/ Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0